BROWN FORMAN CORP
10-Q, 1997-09-05
BEVERAGES
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<PAGE>

                         United States
               Securities and Exchange Commission
                    Washington, D.C.  20549
                           Form 10-Q
                               
                           ________
                               
                               
   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
                SECURITIES EXCHANGE ACT OF 1934
                               
         For the quarterly period ended July 31, 1997
                               
                   Commission File No. 1-123
                               
                           _________

                   BROWN-FORMAN CORPORATION
    (Exact name of registrant as specified in its Charter)
                               
                               
        Delaware                               61-0143150
(State or other jurisdiction of              (IRS Employer
incorporation or organization)             Identification No.)

         850 Dixie Highway                       40210
        Louisville, Kentucky                   (Zip Code)
(Address of principal executive offices)

  Registrant's telephone number, including area code (502) 585-1100
                               
                           ________
                               
                               
Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months
(or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing
requirements for the past 90 days.

                      Yes  [X]    No [ ]
                               
Indicate the number of shares outstanding of each of the
issuer's classes of common stock, as of the latest practicable
date:  September 5, 1997

           Class A Common Stock (voting)     28,988,091
           Class B Common Stock (nonvoting)  40,008,147


<PAGE>                         -1-                               

                   BROWN-FORMAN CORPORATION
              Index to Quarterly Report Form 10-Q
                               
                               
                 Part I. Financial Information
                               
Item 1.  Financial Statements (Unaudited)                    Page 

     Condensed Consolidated Statement of Income
         Three months ended July 31, 1997 and 1996             3

     Condensed Consolidated Balance Sheet
         July 31, 1997 and April 30, 1997                      4

     Condensed Consolidated Statement of Cash Flows
         Three months ended July 31, 1997 and 1996             5

     Notes to the Condensed Consolidated Statements          6 - 7


Item 2.  Management's Discussion and Analysis of
         Financial Condition and Results of Operations       8 - 10


                  Part II.  Other Information
                               
Item 1.  Legal Proceedings                                     11

Item 4.  Submission of Matters to a Vote of Security Holders   11

Item 6.  Exhibits and Reports on Form 8-K                      12

Signatures                                                     12

<PAGE>                         -2-


                 PART I - FINANCIAL INFORMATION
                               
Item 1.  Financial Statements (Unaudited)

                   BROWN-FORMAN CORPORATION
          CONDENSED CONSOLIDATED STATEMENT OF INCOME
                          (Unaudited)
       (Expressed in millions except per share amounts)
                               
                               
                                                    Three Months Ended
                                                          July 31,
                                                       1997     1996
                                                     -------  -------
Net sales                                            $ 428.1  $ 424.4
Excise taxes                                            56.3     59.2
Cost of sales                                          154.3    153.0
                                                     -------  -------
  Gross profit                                         217.5    212.2
Selling, general, and administrative expenses           98.2     93.1
Advertising expenses                                    60.6     63.4
                                                     -------  -------
  Operating income                                      58.7     55.7
Interest income                                           .7       .6
Interest expense                                         3.9      4.1
                                                     -------  -------
  Income before income taxes                            55.5     52.2
Taxes on income                                         21.1     19.8
                                                     -------  -------
Net income                                              34.4     32.4
Less preferred stock dividend requirements                .1       .1
                                                     -------  -------
Net income applicable to common stock                $  34.3  $  32.3
                                                     =======  =======
                                                 
Net income per common share                          $   .50  $   .47
                                                     =======  =======
Cash dividends declared per common share             $   .27  $   .26
                                                     =======  =======
Average common shares outstanding used to
  calculate net income per common share                 69.0     69.0
                                                     =======  =======
                                                 

See notes to the condensed consolidated financial statements.

<PAGE>                         -3-


                   BROWN-FORMAN CORPORATION
             CONDENSED CONSOLIDATED BALANCE SHEET
                    (Expressed in millions)
                               
                                          July 31,       April 30,
                                            1997           1997
                                          --------       --------
                                        (Unaudited)
Assets
- ------
  Cash and cash equivalents               $   42.1       $   58.2
  Accounts receivable, net                   223.1          262.8
  Inventories:
     Barreled whiskey                        179.9          176.3
     Finished goods                          182.0          172.3
     Work in process                          55.3           65.8
     Raw materials and supplies               43.2           37.0
                                          --------       --------
          Total inventories                  460.4          451.4
  Other current assets                        37.0           29.7
                                          --------       --------
          Total current assets               762.6          802.1

  Property, plant and equipment, net         290.9          292.2
  Intangible assets, net                     251.9          253.9
  Other assets                                83.3           80.2
                                          --------       --------
          Total assets                    $1,388.7       $1,428.4
                                          ========       ========
Liabilities
- -----------
  Commercial paper                        $  101.3       $  155.0
  Accounts payable and accrued expenses      195.4          208.6
  Current portion of long-term debt            6.7            6.7
  Accrued taxes on income                     15.6            6.4
  Deferred income taxes                       22.1           22.1
  Dividends payable                           18.7             --
                                          --------       --------
           Total current liabilities         359.8          398.8

  Long-term debt                              63.5           63.4
  Deferred income taxes                      139.9          135.6
  Accrued postretirement benefits             55.0           54.5
  Other liabilities and deferred income       43.0           45.7
                                          --------       --------
          Total liabilities                  661.2          698.0
Stockholders' Equity
- --------------------
  Preferred stock                             11.8           11.8
  Common stockholders' equity                715.7          718.6
                                          --------       --------
          Total stockholders' equity         727.5          730.4
                                          --------       --------
          Total liabilities and 
            stockholders' equity          $1,388.7       $1,428.4
                                          ========       ========

Note: The balance sheet at April 30, 1997 has been taken from
      the audited financial statements at that date, and condensed.

See notes to the condensed consolidated financial statements.

<PAGE>                         -4-

                   BROWN-FORMAN CORPORATION
        CONDENSED CONSOLIDATED STATEMENT OF CASH FLOWS
                          (Unaudited)
 (Expressed in millions; amounts in brackets are reductions of cash)
                               
                                               Three Months Ended
                                                     July 31,
                                                1997         1996
                                               ------       ------
Cash flows from operating activities:
  Net income                                   $ 34.4       $ 32.4
  Adjustments to reconcile net income to net 
  cash provided by (used for) operations:
    Depreciation                                 10.3         10.1
    Amortization                                  2.3          2.3
    Deferred income taxes                         4.3          1.7
    Other                                        (4.7)        (3.6)
  Changes in assets and liabilities:
    Accounts receivable                          39.7         10.9
    Inventories                                  (9.0)        (6.8)
    Other current assets                         (7.3)        (6.4)
    Accounts payable and accrued expenses       (13.2)       (27.3)
    Accrued taxes on income                       9.2         11.7
                                               ------       ------
      Cash provided by operating activities      66.0         25.0
Cash flows from investing activities:
    Additions to property, plant and 
      equipment, net                             (9.2)       (12.6)
    Other                                         (.5)         (.5)
                                               ------       ------
      Cash used for investing activities         (9.7)       (13.1)
Cash flows from financing activities:
    Net change in commercial paper              (53.7)       (24.9)
    Proceeds from long-term debt                   --           .2
    Dividends paid                              (18.7)       (18.1)
                                               ------       ------
      Cash used for financing activities        (72.4)       (42.8)
                                               ------       ------
Net decrease in cash and cash equivalents       (16.1)       (30.9)

Cash and cash equivalents, beginning of period   58.2         53.9
                                               ------       ------

Cash and cash equivalents, end of period       $ 42.1       $ 23.0
                                               ======       ======

See notes to the condensed consolidated financial statements.


<PAGE>                         -5-                               
                               
                       BROWN-FORMAN CORPORATION
        NOTES TO THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                              (Unaudited)
    
In these notes, "we," "us," and "our" refer to Brown-Forman Corporation.
                           
1.  CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
    -------------------------------------------
We prepared these unaudited condensed consolidated financial statements using 
our customary accounting practices as set out in our 1997 annual report on
Form 10-K (the "1997 Annual Report").  We made all of the adjustments (which
includes only normal, recurring adjustments) needed to present this data 
fairly.

We condensed or left out some of the information found in financial statements
prepared according to generally accepted accounting principles ("GAAP").  You
should read these financial statements together with the 1997 Annual Report, 
which does conform to GAAP.    

2.  INVENTORIES
    -----------
We use the last-in, first-out method to determine the cost of almost all of 
our inventories.  If the last-in, first-out method had not been used,
inventories would have been $100.3 million higher than reported as of
July 31, 1997, and $98.4 million higher than reported as of April 30, 1997.

3.  ENVIRONMENTAL
    -------------
Along with other responsible parties, we face environmental claims resulting 
from the cleanup of several waste deposit sites.  We have accrued our
estimated portion of cleanup costs.  We expect either the other responsible 
parties or insurance to cover the remaining costs.  We do not believe that 
any additional costs we incur to satisfy environmental claims will have a 
material adverse effect on our financial condition or results of operations.

4.  CONTINGENCIES
    -------------
We get sued in the ordinary course of business.  Some suits and claims seek 
significant damages.  Many of them take years to resolve, which makes it 
difficult for us to predict their outcomes.  We believe, based on our legal 
counsel's advice, that none of the suits and claims pending against us will 
have a material adverse effect on our financial condition or results of
operations.

<PAGE>                         -6-

5.  NEW ACCOUNTING PRONOUNCEMENTS
    -----------------------------
In February 1997, the Financial Accounting Standards Board ("FASB") issued
Statement of Financial Accounting Standards ("SFAS") No. 128, "Earnings per
Share," which establishes standards for computing and presenting earnings per
share.  SFAS No. 128 is effective for financial statements for periods ending 
after December 15, 1997 and requires the restatement (as applicable) of 
prior-period earnings per share presented in those financial statements.  
The adoption of SFAS No. 128 will not change our previously-reported 
earnings per share.

In June 1997, the FASB issued SFAS No. 130, "Reporting Comprehensive Income,"
which is effective for fiscal years beginning after December 15, 1997.  
SFAS No. 130 requires companies to classify items defined as "other
comprehensive income" by their nature in a financial statement, and to display
the accumulated balance of other comprehensive income separately from retained
earnings and additional paid-in capital in the equity section of the balance
sheet.  The adoption of SFAS No. 130 will not have a material impact on our
consolidated financial statements.

In June 1997, the FASB issued SFAS No. 131, "Disclosure about Segments of an
Enterprise and Related Information," which is effective for fiscal years
beginning after December 15, 1997.  SFAS No. 131 establishes standards for 
reporting information about a company's operating segments, and requires 
certain disclosures about a company's products and services, the geographic
areas in which it operates and its major customers.  The adoption of 
SFAS No. 131 will have no effect on our financial condition or results of 
operations.  We have not determined the effect that the adoption of 
SFAS No. 131 will have on our financial statement disclosures.

<PAGE>                         -7-

Item 2.  Management's Discussion and Analysis of Financial
- ------   -------------------------------------------------
         Condition and Results of Operations
         -----------------------------------
You should read the following discussion and analysis along with our 1997
Annual Report.  Note that the results of operations for the three months ended
July 31, 1997, do not necessarily indicate what our operating results for the
full fiscal year will be.  In this Item, "we," "us," and "our" refer to 
Brown-Forman Corporation.

RISK FACTORS AFFECTING FORWARD-LOOKING STATEMENTS

From time to time, we may make forward-looking statements related to our 
anticipated financial performance, business prospects, new products, and 
similar matters.  We make several such statements in the discussion and 
analysis which follows, but we do not guarantee that the results indicated 
will actually be achieved.

The Private Securities Litigation Reform Act of 1995 provides a safe harbor 
for forward-looking statements.  To comply with the terms of the safe harbor,
we note that the following non-exclusive list of important risk factors could
cause our actual results and experience to differ materially from the 
anticipated results or other expectations expressed in those forward-looking 
statements:

Generally:  We operate in highly competitive markets.  Our business is subject
to changes in general economic conditions, changes in consumer preferences, 
the degree of acceptance of new products, and the uncertainties of litigation.
As our business continues to expand outside the U.S., our financial results
are more exposed to foreign exchange rate fluctuations and the health of
foreign economies.

Beverage Risk Factors:  The U.S. beverage alcohol business is highly sensitive 
to tax increases;  an increase in federal or state excise taxes (which we do
not anticipate at this time) would depress our domestic beverage business.  
Our current outlook for our domestic beverage business anticipates continued 
success of Jack Daniel's Tennessee Whiskey, Southern Comfort, and our other 
core spirits brands.  Current expectations for our foreign beverage business 
could prove to be optimistic if the U.S. dollar strengthens against other 
currencies or if economic conditions deteriorate in the principal countries 
to which we export our beverage products, including Germany, the United 
Kingdom, Japan, and Australia.  The wine and spirits business, both in the 
U.S. and abroad, is also sensitive to political and social trends.  Legal or 
regulatory measures against beverage alcohol (including its advertising and 
promotion) could adversely affect sales.  Product liability litigation 
against the alcohol industry, while not currently a major risk factor, could 
become significant if new lawsuits were filed against alcohol manufacturers. 
Current expectations for our global beverage business may not be met if 
consumption trends do not continue to increase.  Profits could also be 
affected if grain or grape prices increase.

Consumer Durables Risk Factors:  Earnings projections for our consumer 
durables business anticipate a continued strengthening of our Lenox business.
These projections could be offset by factors such as poor consumer response
rates at Lenox Collections, weakened demand for fine china, a soft retail
environment at outlet malls, or further department store consolidation.

<PAGE>                         -8-

Results of Operations
- ---------------------
First Quarter Fiscal 1998 Compared to First Quarter Fiscal 1997
- ---------------------------------------------------------------
Here is a summary of our operating performance (expressed in millions, 
except percentage and per share amounts):

                                 THREE MONTHS ENDED
                                       JULY 31,         %
                                   1997       1996   CHANGE
                                   ----       ----   ------
Net Sales
- ---------
   Wine & Spirits                $ 317.4    $ 324.3    (2)
   Consumer Durables               110.7      100.1    11
                                 -------    -------
      Total                      $ 428.1    $ 424.4     1

Operating Income                 $  58.7    $  55.7     5
- ----------------

Net Income                       $  34.4    $  32.4     6
- ----------

Net Income per Common Share      $   .50    $   .47     6
- ---------------------------

Effective Tax Rate                 38.0%      38.0%
- ------------------

Sales for our wine and spirits segment declined 2%, driven by sharply lower
sales of frozen cocktail products in the U.S. and softer volumes experienced
in certain overseas markets for our major spirits brands.  Solid growth of 
Jack Daniel's in the U.S. and a significant increase in revenues from our wine
brands partially offset these declines.

Revenues from our consumer durables segment were up 11% for the quarter as a 
result of significantly higher sales volume for Lenox Collections, our direct
marketing division.  In addition, sales to department stores increased 
modestly as a result of new product lines and merchandising programs.

Operating income for the quarter increased 5%, driven primarily by further 
improvement in profitability at Lenox Collections and the growth of Jack 
Daniel's in the U.S., partially offset by continued investment in 
international markets and higher levels of advertising related to our wine 
brands.

Net interest expense declined 9% from last year's first quarter due to lower
net debt balances.

As discussed in Note 5 to the accompanying condensed consolidated financial
statements, SFAS No. 128 will become effective for us beginning with the
quarter ending January 31, 1998.  We do not expect SFAS No. 128 to have a 
material impact on the calculation of our net income per common share.

Based on the results of the first quarter and our current projections, we are
optimistic about the opportunities for both the wine and spirits segment and
the consumer durables segment for the remainder of fiscal 1998.

<PAGE>                         -9-

Liquidity and Financial Condition
- ---------------------------------
Cash and cash equivalents decreased by $16.1 million during the first quarter,
as cash used for investing and financing activities exceeded cash provided by 
operations.  Cash provided by operations totaled $66.0 million, primarily
reflecting net income for the quarter and a decrease in accounts receivable
resulting from a lower mix of international sales which generally carry 
longer credit terms.  Cash of $9.7 million was used for investing activities, 
consisting mostly of expenditures to expand and modernize our production
facilties and enhance our information systems.  Cash used for financing 
activities was $72.4 million, as we used excess funds to pay down our 
commercial paper and to pay dividends.

Environmental
- -------------
Along with other responsible parties, we face environmental claims resulting 
from the cleanup of several waste deposit sites.  We have accrued our estimated 
portion of cleanup costs.  We expect either the other responsible parties or
insurance to cover the remaining costs.  We do not believe that any additional
costs we incur to satisfy environmental claims will have a material adverse 
effect on our financial condition or results of operations.

<PAGE>                         -10-

                  PART II - OTHER INFORMATION


Item 1.  Legal Proceedings
- ------   -----------------
Expansion Plus, Inc. v. Brown-Forman Corporation, et al.
(United States District Court for the Southern District of
Texas, Houston Division, Civil Action No. H-94-3498)

As we reported earlier, we bought a start-up credit card processing business 
in 1988 from Expansion Plus, Inc. ("EPI").  We built up this business
substantially, and sold it in 1993 for $31.2 million.  Months after the sale, 
EPI claimed that we had never acquired full title to the business, that we 
had to return all or part of it to EPI, and that our sale of the business to 
a third party represented a conversion of EPI's assets.

In October, 1994, EPI filed a tort action against the buyer and us alleging 
conversion of property, tortious interference with contractual relationships,
misappropriation of trade secrets, and breach of a confidential relationship.
EPI sought damages of $31.2 million plus punitive damages in an amount ten 
times actual damages.

On January 30, 1997, the trial judge entered summary judgment in our favor,
dismissing all of EPI's claims.  EPI has appealed to the Federal Appeals
Court for the Fifth Circuit.

Our counsel have advised us, and it is our opinion, that the disposition of 
this suit will not have a material adverse effect on our financial condition
or results of operations.

Item 4.  Submission of Matters to a Vote of Security Holders
- ------   ---------------------------------------------------
At the Annual Meeting of Stockholders of the company held July 24, 1997, 
the following matter was voted upon:

   Election of Barry D. Bramley, Geo. Garvin Brown III, Owsley
   Brown II, Donald G. Calder, Owsley Brown Frazier, Richard P.
   Mayer, Stephen E. O'Neil, William M. Street, and James S.
   Welch to serve as directors until the next annual election
   of directors, or until a successor has been elected and
   qualified.
                           For         Withheld
                           ---         --------
Barry D. Bramley        27,481,362       7,770
Geo. Garvin Brown III   27,483,824       5,308
Owsley Brown II         27,483,164       5,968
Donald G. Calder        27,483,821       5,311
Owsley Brown Frazier    27,481,143       7,989
Richard P. Mayer        27,483,344       5,788
Stephen E. O'Neil       27,481,415       7,717
William M. Street       27,483,357       5,775
James S. Welch          27,483,217       5,915

<PAGE>                         -11-

Item 6.  Exhibits and Reports on Form 8-K
- ------   --------------------------------
(a) Exhibits:

    Exhibit
    Number         Exhibit
    -------        -------
     27            Financial Data Schedule

(b)Reports on Form 8-K:  None


                               
                          SIGNATURES
                               
As required by the Securities Exchange Act of 1934, the Registrant 
has caused this report to be signed on its behalf by the undersigned 
authorized officer.

                                 BROWN-FORMAN CORPORATION
                                        (Registrant)


Date:   September 5, 1997        By: /s/ Steven B. Ratoff
                                    _____________________________
                                    Steven B. Ratoff
                                    Executive Vice President
                                    and Chief Financial Officer
                                    (On behalf of the Registrant and
                                    as Principal Financial Officer)


<PAGE>                         -12-


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
company's July 31, 1997 Quarterly Report Form 10-Q and is qualified in its 
entirety by reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          APR-30-1998
<PERIOD-END>                               JUL-31-1997
<CASH>                                              42
<SECURITIES>                                         0
<RECEIVABLES>                                      223<F1>
<ALLOWANCES>                                         0<F1>
<INVENTORY>                                        460
<CURRENT-ASSETS>                                   763
<PP&E>                                             647
<DEPRECIATION>                                     356
<TOTAL-ASSETS>                                   1,389
<CURRENT-LIABILITIES>                              360
<BONDS>                                             64
                                0
                                         12
<COMMON>                                            10
<OTHER-SE>                                         706
<TOTAL-LIABILITY-AND-EQUITY>                     1,389
<SALES>                                            428
<TOTAL-REVENUES>                                   428
<CGS>                                              211<F2>
<TOTAL-COSTS>                                      211<F2>
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                   4
<INCOME-PRETAX>                                     55
<INCOME-TAX>                                        21
<INCOME-CONTINUING>                                 34
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                        34
<EPS-PRIMARY>                                      .50
<EPS-DILUTED>                                      .50
<FN>
<F1>Accounts receivable is shown net of allowance for doubtful accounts.
    Allowance for doubtful accounts has not changed materially from the
    April 30, 1997 balance.
<F2>Includes excise taxes of $56 million.
</FN>
        

</TABLE>


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