BRUNOS INC
SC 13D, 1995-04-28
GROCERY STORES
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                               UNITED STATES
                     SECURITIES AND EXCHANGE COMMISSION
                          Washington, D.C.  20549


                                SCHEDULE 13D


                 Under the Securities Exchange Act of 1934
                           (Amendment No.      )*
                                         ------


                               Bruno's, Inc.

                              (Name of Issuer)

                   Common Stock, par value $.01 per share
                       (Title of Class of Securities)

                                116881 10 3
                               (CUSIP Number)

  Paul E. Raether, KKR Associates, BI Associates, L.P. c/o Kohlberg Kravis
                               Roberts & Co.
          9 West 57th Street, New York, N.Y. 10019 (212) 750-8300

(Name, Address and Telephone Number of Person Authorized to Receive Notices
                            and Communications)

                               April 20, 1995
          (Date of Event which Requires Filing of this Statement)

If the filing person has previously filed a statement on Schedule 13G to
report the acquisition which is the subject of this Schedule 13D, and is
filing this schedule because of Rule 13d-1(b)(3) or (4), check the
following box   .

Check the following box if a fee is being paid with the statement. /X/  (A
fee is not required only if the reporting person: (1) has a previous
statement on file reporting beneficial ownership of more than five percent
of the class of securities described in Item 1; and (2) has filed no
amendment subsequent thereto reporting beneficial ownership of five percent
or less of such class.)  (See Rule 13d-7.)

Note:  Six copies of this statement, including all exhibits, should be
filed with the Commission.  See Rule 13d-1(a) for other parties to whom
copies are to be sent.

*The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which
would alter disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities
Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of
that section of the Act but shall be subject to all other provisions of the
Act (however, see the Notes).

                             PAGE 1 OF 17 PAGES





















<PAGE>




                                SCHEDULE 13D


 CUSIP No. 116881 10 3                        Page   2   of      17     
                                                   -----    ------------
                                            Pages


  1  NAME OF REPORTING PERSON
     S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON


          CRIMSON ACQUISITION CORP.
  2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*               (a) 

                                                                     (b) 


  3  SEC USE ONLY


  4  SOURCE OF FUNDS*

           AF, OO (see item 3)
  5  CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
     ITEMS 2(d) or 2(e)                                                  



  6  CITIZENSHIP OR PLACE OF ORGANIZATION

          Alabama
              7   SOLE VOTING POWER

                       34,736,579
  NUMBER OF
              8   SHARED VOTING POWER
   SHARES
 BENEFICIALLY               0
   OWNED BY
              9   SOLE DISPOSITIVE POWER
    EACH

  REPORTING            15,541,570
   PERSON     10  SHARED DISPOSITIVE POWER
    WITH
                            0

 11  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

          34,736,579
 12  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
     SHARES*                                                             


 13  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

          37.1

 14  TYPE OF REPORTING PERSON*

          CO
                   *SEE INSTRUCTIONS BEFORE FILLING OUT! 
        INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
    (INCLUDING EXHIBITS) OF THE SCHEDULE AND THE SIGNATURE  ATTESTATION

<PAGE>




                                SCHEDULE 13D


 CUSIP No. 116881 10 3                        Page   3   of      17     
                                                   -----    ------------
                                            Pages


  1  NAME OF REPORTING PERSON
     S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON


          KKR ASSOCIATES
  2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*               (a) 

                                                                     (b) 


  3  SEC USE ONLY


  4  SOURCE OF FUNDS*

           AF, OO (see item 3)
  5  CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
     ITEMS 2(d) or 2(e)                                                  



  6  CITIZENSHIP OR PLACE OF ORGANIZATION

          New York
              7   SOLE VOTING POWER

                       34,736,579
  NUMBER OF
              8   SHARED VOTING POWER
   SHARES
 BENEFICIALLY               0
   OWNED BY
              9   SOLE DISPOSITIVE POWER
    EACH

  REPORTING            15,541,570
   PERSON     10  SHARED DISPOSITIVE POWER
    WITH
                            0

 11  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

          34,736,579
 12  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
     SHARES*                                                             


 13  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

          37.1

 14  TYPE OF REPORTING PERSON*

          PN
                   *SEE INSTRUCTIONS BEFORE FILLING OUT! 
        INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
    (INCLUDING EXHIBITS) OF THE SCHEDULE AND THE SIGNATURE  ATTESTATION



<PAGE>




                                SCHEDULE 13D


 CUSIP No. 116881 10 3                        Page   4   of      17     
                                                   -----    ------------
                                            Pages


  1  NAME OF REPORTING PERSON
     S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON


          BI ASSOCIATES, L.P.
  2  CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*               (a) 

                                                                     (b) 


  3  SEC USE ONLY


  4  SOURCE OF FUNDS*

           OO (see item 3)
  5  CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS REQUIRED PURSUANT TO
     ITEMS 2(d) or 2(e)                                                  



  6  CITIZENSHIP OR PLACE OF ORGANIZATION

          Delaware
              7   SOLE VOTING POWER

                       34,736,579
  NUMBER OF
              8   SHARED VOTING POWER
   SHARES
 BENEFICIALLY               0
   OWNED BY
              9   SOLE DISPOSITIVE POWER
    EACH

  REPORTING            15,541,570
   PERSON     10  SHARED DISPOSITIVE POWER
    WITH
                            0

 11  AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

          34,736,579
 12  CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES CERTAIN
     SHARES*                                                             


 13  PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11)

          37.1

 14  TYPE OF REPORTING PERSON*

          PN
                   *SEE INSTRUCTIONS BEFORE FILLING OUT! 
        INCLUDE BOTH SIDES OF THE COVER PAGE, RESPONSES TO ITEMS 1-7
    (INCLUDING EXHIBITS) OF THE SCHEDULE AND THE SIGNATURE  ATTESTATION







<PAGE>


                                                         Page 5 of 17 Pages



Item 1.  Security and Issuer.
         -------------------

          This statement relates to shares of common stock, $.01 par value

per share, of Bruno's, Inc. ("Issuer Common Stock"), an Alabama corporation

(the "Issuer").  The principal executive offices of the Issuer are located

at 800 Lakeshore Parkway, Birmingham, Alabama 35211.


Item 2.  Identity and Background.
         -----------------------

          This statement is being filed jointly by BI Associates, L.P., a

Delaware limited partnership ("BI Associates"), Crimson Acquisition Corp.,

a wholly-owned subsidiary of BI Associates ("Newco"), and KKR Associates, a

New York limited partnership ("KKR Associates", and together with BI

Associates and Newco, the "Reporting Persons").  The agreement among the

Reporting Persons relating to the joint filing of this statement is

attached as Exhibit 1 hereto.

          Newco was formed to effect the proposed transactions described in

Item 4 below, and has not engaged in any activities other than those

incident to its formation and such proposed transactions.  BI Associates is

principally engaged in the business of investing in securities.  The

address of the principal business and office of each of Newco and BI

Associates is 9 West 57th Street, New York, New York 10019.

          Information concerning the directors and executive officers of

Newco is contained in Schedule A attached hereto.

          The sole general partner of BI Associates is KKR Associates.  KKR

Associates is principally engaged in the business of investing through

partnerships in industrial and other companies.  The address of its

principal business and office is 9 West 57th Street, New York, New York

10019.



























<PAGE>



                                                         Page 6 of 17 Pages



          Messrs. Henry R. Kravis, George R. Roberts, Robert I. MacDonnell,

Paul E. Raether, Michael W. Michelson, Saul A. Fox, James H. Greene, Jr.,

Michael T. Tokarz, Perry Golkin, Clifton S. Robbins, Scott M. Stuart and

Edward A. Gilhuly are the general partners of KKR Associates.  Messrs.

Kravis, Roberts, MacDonnell, Raether, Michelson, Fox, Greene, Tokarz,

Golkin, Robbins, Stuart and Gilhuly are each United States citizens, and

the present principal occupation or employment of each is as a general

partner of Kohlberg Kravis Roberts & Co. ("KKR"), a private investment

firm, the addresses of which are 9 West 57th Street, New York, New York

10019, and 2800 Sand Hill Road, Suite 200, Menlo Park, California 94025. 

The business address of Messrs. Kravis, Raether, Tokarz, Golkin, Robbins

and Stuart is 9 West 57th Street, New York, New York 10019; the business

address of Messrs. Roberts, MacDonnell, Michelson, Fox, Greene and Gilhuly

is 2800 Sand Hill Road, Suite 200, Menlo Park, California 94025.

          During the last five years, neither the Reporting Persons nor, to

the best knowledge of the Reporting Persons, any of the other persons named

in this Item 2 or Schedule A hereto:  (i) has been convicted in a criminal

proceeding (excluding traffic violations or similar misdemeanors); or (ii)

was a party to a civil proceeding of a judicial or administrative body of

competent jurisdiction and as a result of such proceeding was or is subject

to a judgment, decree or final order enjoining future violations of, or

prohibiting or mandating activities subject to, federal or state securities

laws or finding any violation with respect to such laws.

































<PAGE>



                                                         Page 7 of 17 Pages



Item 3.  Source and Amount of Funds or Other Consideration.
         -------------------------------------------------

          As more fully described in Item 4 hereof, Issuer has granted an

irrevocable option (the "Option") to Newco to purchase, during a time

period described in such Option, up to 15,541,570 shares of Issuer Common

Stock (the "Option Shares") for $12.50 per share, payable in cash (the

"Exercise Price"), subject to customary anti-dilution adjustments.  In

addition, Newco and the persons set forth on Schedule B hereof (the

"Stockholders") each of whom is a record and/or beneficial owner of shares

of Issuer Common Stock (or, in the case of certain trusts, foundations or

estates that are the record or beneficial owners of shares of Issuer Common

Stock and whose beneficiaries are the beneficial owners, a trustee,

foundation director or executor of such trust, foundation or estate, as the

case may be) have entered into the Stockholders Agreement described in Item

4.  If Newco were to exercise the Option in full and pay the Exercise Price

in cash, the funds required would be approximately $194,269,625.  It is

currently anticipated that such funds would be provided from general funds

available to Newco and its affiliates and by borrowings from sources yet to

be determined.  

          In the event that certain fees are actually paid to KKR pursuant

to the Merger Agreement as a result of the termination of the Merger

Agreement in connection with certain transaction proposals by third

parties, the Exercise Price will be adjusted upward (retroactively if

necessary and net of any taxes or brokerage fees paid or payable in

connection with the sale, tender or exchange of shares by Newco or its

designee to reflect (i) with respect to any Option Shares actually sold,

tendered, or exchanged in any third party 



























<PAGE>



                                                         Page 8 of 17 Pages



transaction that triggers a payment pursuant to the Merger Agreement of

such fees, the price per share actually paid to holders of Issuer Common

Stock as a result of any such third party transaction and (ii) with respect

to any Option Shares sold, tendered or exchanged to another party or

parties by Newco (or its designee) other than pursuant to such third party

transaction, the price per share actually paid to Newco (or its designee)

by such other party or parties in consideration for such Option Shares.

          Issuer entered into the Option Agreement (defined in Item 4), and

the Stockholders entered into the Stockholders Agreement (defined in Item

4), to induce Newco to enter into the Merger Agreement.


Item 4.  Purpose of Transaction.  
         ----------------------

          On April 20, 1995, Newco and Issuer entered into an Agreement and

Plan of Merger (the "Merger Agreement") providing for the merger (the

"Merger") of Newco with and into Issuer, whereupon the separate existence

of Newco will cease and the Issuer will continue as the surviving

corporation.

          At the effective time of the Merger, (the "Effective Time of the

Merger"), each share of Issuer Common Stock issued and outstanding

immediately prior to the Effective Time of the Merger (other than (i)

shares of Issuer Common Stock owned, directly or indirectly, by the Issuer

or any subsidiary of the Issuer or by BI Associates, Newco or any other

subsidiary of BI Associates and (ii) shares of Issuer Common Stock subject

to dissenters rights) will be converted into either (A) the right to

retain, at the election of the holder thereof and subject 






























<PAGE>



                                                         Page 9 of 17 Pages



to the terms of the Merger Agreement, Issuer Common Stock ("Electing

Shares") or (B) the right to receive cash.

          The aggregate number of shares of Issuer Common Stock to be

converted into the right to retain Issuer Common Stock at the Effective

Time of the Merger (the "Non-Cash Election Number") shall be equal to (i)

2,413,000 (excluding for this purpose any shares of Issuer Common Stock

owned by the Issuer or by any subsidiary or by BI Associates or Newco) plus

(ii) a number of shares equal to the number of record holders of Issuer

Common Stock immediately prior to the Effective Time of the Merger.

          If the number of Electing Shares exceeds the Non-Cash Election

Number, then the number of Electing Shares to be converted into the right

to retain Issuer Common Stock will be reduced pro rata (on a consistent

basis among stockholders who made the election to retain Issuer Common

Stock), and, to the extent of such reduction, a stockholder's Electing

Shares shall be converted into cash.

          If the number of Electing Shares is less than the Non-Cash

Election Number, then (i) all Electing Shares shall be converted into the

right to retain Issuer Common Stock and (ii) additional shares of Issuer

Common Stock other than Electing Shares shall be converted into the right

to retain Issuer Common Stock (on a consistent basis among stockholders who

held shares of Issuer Common Stock as to which they did not make the

election to retain Issuer Common Stock), pro rata to the number of shares

as to which they did not make such election).

          Stockholders of the Issuer otherwise entitled to fractional

shares of Issuer Common Stock shall be paid cash in lieu of fractional

shares.



























<PAGE>



                                                        Page 10 of 17 Pages



          Because approval of Issuer's stockholders is required by

applicable law in order to consummate the Merger, Issuer will submit the

Merger to its stockholders for approval.  If consummated, the Merger will

result in BI Associates and its affiliates becoming the controlling

stockholders of the Issuer.  The Reporting Persons intend to vote any

shares of Issuer Common Stock acquired by them in favor of the Merger and

in favor of any other transactions contemplated by the Merger Agreement.

          The obligations of the parties to the Merger Agreement to effect

the Merger are subject to certain conditions, and prior to the Effective

Time of the Merger, Newco or the Issuer may terminate the Merger Agreement

under certain circumstances, in each case as set forth in the Merger

Agreement.

          Concurrently with the execution and delivery of the Merger

Agreement, Newco and Issuer entered into a Stock Option Agreement dated as

of April 20, 1995 (the "Option Agreement") pursuant to which Issuer granted

the Option to Newco.  Pursuant to the Option Agreement, the Option may be

exercised by Newco (or its designee), in whole or in part at any time and

from time to time until the Expiration Date (as defined below). 

"Expiration Date" means the first to occur of the Effective Time of the

Merger and April 30, 1996.

          The Option Agreement also provides Newco with certain rights to

cause the Issuer to effect the registration under the Securities Act of

1933, as amended, of any Option Shares acquired by Newco.

          Concurrently with and as a further condition to the execution and

delivery of the Merger Agreement, Newco and the Stockholders entered into a

Stockholders Agreement dated as of April 



























<PAGE>



                                                        Page 11 of 17 Pages



20, 1995 (the "Stockholders Agreement") relating to 19,195,009 shares of

Issuer Common Stock.  If the Merger Agreement is terminated in accordance

with its terms, the covenants and agreements contained in the Stockholders

Agreement with respect to shares of Issuer Common Stock will also terminate

at such time.  Subject to the foregoing and to certain exceptions and

conditions, the Stockholders have agreed pursuant to the Stockholders

Agreement to vote, and have appointed Newco, certain of its executive

officers and any other of its designees as their proxy to vote, the shares

of Issuer Common Stock held by them (at April 20, 1995 representing

19,195,009 shares of Common Stock) in favor of the Merger and of certain

related agreements and actions and against certain other enumerated actions

or agreements (together with the Merger, the "Merger Related Matters"). 

Subject to the foregoing and to certain exceptions and conditions, all of

the Stockholders have agreed to refrain from soliciting or responding to

certain inquiries or proposals regarding the Issuer, to restrictions upon

the transfer of their shares of Issuer Common Stock and to waive any rights

of appraisal available in the Merger and to take or refrain from taking

certain other actions.  

          If the Merger is completed as planned, (i) the board of directors

of the Issuer will consist of the directors of Newco at the time of the

Merger, until the earlier of their resignation or removal or the election

and qualification of their successors, and (ii) the officers of the Issuer

will consist of the officers of Newco at the time of the Merger, until the

earlier of their resignation or removal or the election and qualification

of their successors.





























<PAGE>



                                                        Page 12 of 17 Pages



          At the Effective Time of the Merger, (i) the articles of

incorporation of Issuer, as in effect immediately prior to the Effective

Time of the Merger, shall be amended so as to read in their entirety in the

form set forth as Exhibit A to the Merger Agreement and (ii) the by-laws of

Newco as in effect at the Effective Time of the Merger shall be the by-laws

of the Issuer.  The authorized capital stock of Newco consists of 1,000

shares of common stock, 1,000 shares of which are owned by BI Associates.

          If the Merger is completed as planned, the Issuer intends to (i)

seek to have the shares of Issuer Common Stock cease to be listed on the

NASDAQ National Market System and (ii) seek, if in conformity with

applicable law and regulation, to have the shares of Issuer Common Stock

deregistered under the Exchange Act.

          The preceding summary of certain provisions of the Merger

Agreement, the Option Agreement and the Stockholders Agreement is not

intended to be complete and is qualified in its entirety by reference to

the full text of such agreements, copies of which are filed as Exhibits 2,

3 and 4 hereto, and which are incorporated herein by reference.

          Other than as described above, none of the Reporting Persons has

any plans or proposals that relate to or would result in any of the actions

described in subparagraphs (a) through (j) of Item 4 of Schedule 13D

(although subject to the provisions of the Merger Agreement they reserve

the right to develop such plans).



































<PAGE>



                                                        Page 13 of 17 Pages



Item 5.  Interest in Securities of the Issuer.  
         ------------------------------------

          (a) and (b)  As of April 20, 1995, Newco beneficially owned ten

shares of Issuer Common Stock, and had the sole power to vote and the sole

power to dispose of such shares.

          In addition, as of April 20, 1995, under the definition of

"beneficial ownership" as set forth in Rule 13d-3 under the Securities and

Exchange Act of 1934, as amended, Newco may be deemed to have beneficially

owned (i) 15,541,570 shares of Issuer Common Stock underlying the Option

and (ii) 19,195,009 shares of Issuer Common Stock subject to the

Stockholders Agreement, constituting in the aggregate approximately 37.1%

of the outstanding shares of Issuer Common Stock (based on the number of

shares of Issuer Common Stock represented by the Issuer in the Merger

Agreement to be outstanding as of April 20, 1995) assuming, for purposes of

calculating the foregoing percentage regarding the Issuer Common Stock,

that the Option had been exercised in full.

          Newco is a wholly owned subsidiary of BI Associates and

therefore, BI Associates, acting through its sole general partner, KKR

Associates, has the power to direct the voting of and disposition of any

shares of Issuer Common Stock deemed to be beneficially owned by Newco.  As

a result, KKR Associates may be deemed to beneficially own any shares of

Issuer Common Stock deemed to be beneficially owned by BI Associates or

Newco.  Each of Messrs. Kravis, Roberts, MacDonnell, Raether, Michelson,

Fox, Greene, Tokarz, Golkin, Robbins, Stuart and Gilhuly, the general

partners of KKR Associates, has shared power to vote or direct the vote,

and to dispose of or direct the disposition of, any shares of Issuer Common

Stock deemed to be beneficially owned 



























<PAGE>



                                                        Page 14 of 17 Pages



by KKR Associates.  As a result, each of the general partners of KKR

Associates may be deemed to beneficially own any shares of Issuer Common

Stock that KKR Associates may be deemed to beneficially own.

          If Newco were to exercise the Option, Newco would have the sole

power to vote and sole power to dispose of all of the Option Shares, and BI

Associates, acting through its sole general partner, KKR Associates, would

have the sole power to direct the voting of and the disposition of all of

the Option Shares, in each case subject to the terms of the Option

Agreement.  In addition, Newco has the right to assign the Option to any

designee.  With respect to the Merger Related Matters, Newco has sole power

to vote the 19,195,009 shares of Issuer Common Stock subject to the

Stockholders Agreement.  Unless and until Newco or its designee, if any,

acquires any Option Shares upon exercise of the Option, and except as set

forth above, neither Newco nor such designee, if any, has any power to vote

or dispose of any Issuer Common Stock.  Neither the filing of this Schedule

13D nor any of its contents shall be deemed to constitute an admission that

any Reporting Person is the beneficial owner of the Issuer Common Stock

referred to in this paragraph for purposes of Section 13(d) of the Exchange

Act or for any other purpose, and such beneficial ownership is expressly

disclaimed.

          (c)  Except as set forth in this Item 5, to the best knowledge of

each of the Reporting Persons, none of the Reporting Persons and no other

person described in Item 2 hereof has beneficial ownership of, or has

engaged in any transaction during the past 60 days in, any shares of Issuer

Common Stock.





























<PAGE>



                                                        Page 15 of 17 Pages



          (d)  No person other than Newco has the right to receive

dividends from, or the proceeds from the sale of, the ten shares of Issuer

Common Stock referred to in this Item 5.  Newco or its designee, if any,

would have the sole right to receive dividends from, or the proceeds from

the sale of, all Option Shares it would acquire upon exercise of the

Option.  To the best knowledge of the Reporting Persons, no person, other

than Newco and its designee, if any, and the respective partners of BI

Associates and KKR Associates, has the right to receive or the power to

direct the receipt of dividends from, or the proceeds from the sale of, the

Option Shares which Newco or its designee, if any, would acquire upon

exercise of the Option.  Until the Option is exercised, neither Newco nor

its designee, if any, has a right to receive dividends from, or the

proceeds from the sale of, the Option Shares.  Newco has no right to

receive dividends from, or the proceeds from the sale of, the shares of

Issuer Common Stock which are subject to the Stockholders Agreement.

          (e)  Not applicable.


Item 6.   Contracts, Arrangements or Understandings
          with Respect to Securities of the Issuer.
          ----------------------------------------

          Except as set forth in this Statement, to the best knowledge of

the Reporting Persons, there are no other contracts, arrangements,

understandings or relationships (legal or otherwise) among the persons

named in Item 2 and between such persons and any person with respect to any

securities of the Issuer, including but not limited to, transfer or voting

of any of the securities of the Issuer, joint ventures, loan or option

arrangements, puts or calls, guarantees or profits, division of profits or

loss, or the giving or withholding of proxies, or a 



























<PAGE>



                                                        Page 16 of 17 Pages



pledge or contingency the occurrence of which would give another person

voting power over the securities of the Issuer.  


Item 7.   Material to be Filed as Exhibits.
          --------------------------------

     1.   Joint Filing Agreement, dated April 26, 1995, among BI
          Associates, L.P., KKR Associates and Crimson Acquisition Corp.
          relating to the filing of a joint statement on Schedule 13D.

     2.   Stock Option Agreement, dated as of April 20, 1995, between
          Crimson Acquisition Corp. and Bruno's, Inc.

     3.   Agreement and Plan of Merger, dated as of April 20, 1995, between
          Crimson Acquisition Corp. and Bruno's, Inc.

     4.   Stockholders Agreement, dated as of April 20, 1995, among Crimson
          Acquisition Corp. and certain stockholders of Bruno's, Inc.



























































<PAGE>



                                                        Page 17 of 17 Pages



                                 SIGNATURE


          After reasonable inquiry and to the best of my knowledge and

belief, I certify that the information set forth in this Statement is true,

complete and correct.


                                   KKR ASSOCIATES



                                   By:/s/ Paul E. Raether    
                                      -----------------------
                                      Name: Paul E. Raether
                                      Title:  General Partner


                                   BI ASSOCIATES, L.P.
                                   By KKR Associates
                                   General Partner


                                   By:/s/ Paul E. Raether    
                                      -----------------------
                                      Name: Paul E. Raether 
                                      Title:  General Partner


                                   CRIMSON ACQUISITION CORP.


                                   By:/s/ Paul E. Raether    
                                      -----------------------
                                      Name: Paul E. Raether
                                      Title: Chief Executive Officer









DATED:  April 26, 1995





<PAGE>



                                 SCHEDULE A

                         CRIMSON ACQUISITION CORP.

Executive Officers and Directors:
- --------------------------------

           Business        Principal
 Name      Address         Occupation      Office          Citizenship
 ----      --------        ----------      ------          -----------
 Paul E.   9 West 57th     Partner of      Director;            U.S.
 Raether   St.             Kohlberg        Chief
           NY, NY  10019   Kravis Roberts  Executive
                           & Co., a        Officer
                           private
                           investment
                           firm ("KKR")

 James H.  2800 Sand Hill  Partner, KKR    Director;            U.S.
 Greene,   Road, Suite                     President 
 Jr.       200
           Menlo Park, CA 
              94025
 Nils P.   9 West 57th     Employee, KKR   Director; Vice       U.S.
 Brous     St.                             President, 
           NY, NY  10019                   Treasurer and
                                           Secretary








<PAGE>



                                 SCHEDULE B



Name of Stockholder
- -------------------

Vincent Bruno, Executor and Carol Ann Bruno Rumore, 
Executor, of Lee Bruno Estate

Nancy Bruno, President of Lee Bruno Foundation

Ann M. Bruno, President, The Ann and Angelo Bruno 
Foundation

Ann Marie M. Bruno, Executor, and Ronald G. Bruno, 
Executor, of Angelo J. Bruno Estate

Joseph S. Bruno

Theresa L. Bruno

Joseph S. Bruno, President of Joseph S. Bruno 
Foundation

Joseph S. Bruno, President of Joseph S. Bruno 
Charitable Foundation

Anthony J. Bruno

Marianne Bruno

Anthony J. Bruno, President of Anthony J. 
Bruno Foundation

Marianne Bruno, C/F Elizabeth Bruno 
under AUGMA

Marianne Bruno, C/F Tony Spano 
under AUGMA

Marianne Bruno, C/F Paul Spano 
under AUGMA

Marianne Bruno, C/F Luis Antonio Spano 
under AUGMA

Marianne Bruno, C/F Brooke Nicole Spano 
under AUGMA

Ann M. Bruno

Ann M. Bruno, Trustee of Trust Estate A 
f/b/o Ann M. Bruno under Angelo J. Bruno 
Revocable Management Trust dated 
September 13, 1984






<PAGE>



Ronald G. Bruno, Trustee of Trust 
Estate A f/b/o Ann M. Bruno under 
Angelo J. Bruno Revocable Management 
Trust dated September 13, 1984

Ann M. Bruno, C/F Alan Bruno under AUGMA

Ronald G. Bruno, Trustee of Trust Estate B 
f/b/o Alan Bruno under the Angelo J. Bruno 
Revocable Management Trust Agreement 
dated September 13, 1984

Kenneth Bruno, Trustee of Trust Estate B f/b/o 
Alan Bruno under the Angelo J. Bruno 
Revocable Management Trust Agreement dated 
September 13, 1984

Kenneth Bruno

Theresa Bruno

Kenneth Bruno, President of Kenneth Bruno 
Foundation

Ronald Bruno

Lee Ann Bruno

David Bruno, Trustee of Trust Estate B f/b/o 
Ronald G. Bruno, Jr., under Angelo J. Bruno 
Revocable Management Trust dated September 13, 1984

Kenneth Bruno, Trustee of Trust Estate B f/b/o 
Ronald G. Bruno, Jr., under Angelo J. Bruno 
Revocable Management Trust dated September 13, 1984

Ronald G. Bruno, Trustee under Declaration of 
Trust by Ann Marie Messina Bruno for Ronald G. 
Bruno, Jr., dated December 30, 1991

David P. Bruno

Mary Lynn Bruno

Mary Lynn Bruno, Trustee of David P. Bruno 
Children's Trust dated December 30, 1992

David P. Bruno, Trustee for Jessica Bruno 
under Trust dated December 30, 1992

David P. Bruno, Trustee for David Patrick 
Bruno, Jr., under Trust dated May 1, 1989
















<PAGE>



Ronald G. Bruno, Trustee of Trust Estate B 
f/b/o David P. Bruno, Jr., under Angelo 
Bruno Revocable Management Trust dated 
September 13, 1984

Kenneth J. Bruno, Trustee of Trust Estate B 
f/b/o David P. Bruno, Jr., under Angelo Bruno 
Revocable Management Trust dated September 13, 1984

Ronald G. Bruno, Trustee of Trust Estate B f/b/o 
Jessica Bruno under the Angelo Bruno Revocable 
Management Trust dated September 13, 1984

Kenneth J Bruno, Trustee of Trust Estate B, 
f/b/o Jessica Bruno under the Angelo Bruno 
Revocable Management Trust dated September 13, 
1984

Suzanne Bruno Bowness

Ronald G. Bruno, Trustee f/b/o Suzanne B. 
Bowness under Angelo J. Bruno Revocable 
Management Trust dated September 13, 1984

Kenneth J. Bruno, Trustee f/b/o Suzanne B. 
Bowness under Angelo J. Bruno Revocable 
Management Trust dated September 13, 1984

Ronald G. Bruno, Trustee of Suzanne Bruno 
Bowness Children's Trust dated December 16, 1992

Ronald G. Bruno, Trustee of Trust Estate B 
f/b/o Matthew Bowness under the Angelo J. Bruno 
Revocable Management Trust dated 
September 13, 1984

Kenneth J. Bruno, Trustee of Trust Estate B 
f/b/o Matthew Bowness under the Angelo J. 
Bruno Revocable Management Trust dated 
September 13, 1984

Suzanne Bowness, C/F Matthew Bowness under 
AUGMA

Ronald G. Bruno, Trustee of Trust Estate B 
f/b/o Brian Bowness under the Angelo J. 
Bruno Revocable Management Trust dated 
September 13, 1984

Kenneth J. Bruno, Trustee of Trust Estate
B f/b/o Brian Bowness under the Angelo J.
Bruno Revocable Management Trust dated
September 13, 1984

Suzanne Bowness, C/F Brian Vincent
Bowness under AUGMA











<PAGE>




Suzanne Bowness, C/F Caroline A.
Bowness under AUGMA

Vincent J. Bruno

Mary Ann Bruno

Vincent Bruno, Trustee of Vincent
Bruno Children's Trust

Richard Cohn, Trustee of Vincent
Bruno Children's Trust 

Vincent J. Bruno, C/F
Lee John Bruno under AUGMA

Vincent Bruno, Trustee of Grandchildren's
Trust Estate GST Exempt n/w/o Lee J.
Bruno f/b/o Lee John Bruno

Carol Ann Bruno Rumore, Trustee of
Grandchildren's Trust Estate GST Exempt
u/w/o Lee J. Bruno f/b/o Lee John Bruno

Lee John Bruno

Vincent J. Bruno, C/F
Brannon Bruno under AUGMA

Vincent Bruno, Trustee of Grandchildren's
Trust Estate GST Exempt u/w/o Lee J.
Bruno f/b/o Brannon Bruno

Carol Ann Bruno Rumore Trustee of
Grandchildren's Trust Estate GST Exempt
u/w/o Lee J. Bruno f/b/o Brannon Bruno

Vincent Bruno, Trustee of Non-Exempt
Grandchildren's Trust u/w/o Lee J. Bruno
f/b/o Vincent J. Bruno, Jr.

Carol Ann Bruno Rumore, Trustee of Non-
Exempt Grandchildren's Trust u/w/o Lee J.
Bruno f/b/o Vincent J. Bruno, Jr.

Vincent Bruno, Trustee of Grandchildren's
Trust Estate GST Exempt u/w/o Lee J. 
Bruno f/b/o Vincent J. Bruno Jr.

Carol Ann Bruno Rumore, Trustee of
Grandchildren's Trust Estate GST Exempt
u/w/o Lee J. Bruno
f/b/o Vincent J. Bruno, Jr.

Vincent, Bruno,
C/F Vincent Joseph Bruno, under AUGMA








<PAGE>



Vincent Bruno, Trustee of Grandchildren's 
Trust Estate GST Exempt u/w/o Lee J. 
Bruno f/b/o Paul Bruno

Carol Ann Bruno Rumore, Trustee of 
Grandchildren's Trust Estate GST Exempt 
u/w/o Lee J. Bruno f/b/o Paul Bruno

Vincent Bruno, C/F Paul Vincent
Bruno under AUGMA

Carol Ann Rumore

Vincent Bruno, Trustee of Lee Bruno
Trust for Carolyn Ann Bruno dated
December 30, 1976

Richard Cohn, Trustee of Lee Bruno
Trust for Carol Ann Bruno dated
December 30, 1976

Vincent Bruno, Trustee of Grandchildren's
Trust Estate GST Exempt u/w/o Lee J.
Bruno f/b/o Christina Rumore

Carol Ann Bruno Rumore, Trustee of
Grandchildren's Trust Estate GST Exempt
u/w/o Lee J. Bruno f/b/o Christina Rumore

Vincent Bruno, Trustee of Non-Exempt
Grandchildren's Trust Estate u/w/o
Lee J. Bruno f/b/o Christina Rumore

Carol Ann Bruno Rumore, Trustee of Non-
Exempt Grandchildren's Trust Estate u/w/o
Lee J. Bruno f/b/o/ Christina Rumore

Vincent Bruno, Trustee of
Grandchildren's Trust Estate GST Exempt 
u/w/o Lee J. Bruno f/b/o Michael Rumore

Carol Ann Bruno Rumore, Trustee of Grand-
children's Trust Estate GST Exempt u/w/o
Lee J. Bruno f/b/o Michael Rumore

Vincent Bruno, Trustee of Non-Exempt 
Grandchildren's Trust Estate u/w/o 
Lee J. Bruno f/b/o Michael Rumore

Carol Ann Bruno Rumore, Trustee of 
Non-Exempt Grandchildren's Trust Estate u/w/o 
Lee J. Bruno f/b/o Michael Rumore







<PAGE>



                             INDEX TO EXHIBITS
                             -----------------



Exhibit Number Description of Exhibits
- -------------- -----------------------

     1.        Joint Filing Agreement, dated April 26, 1995, among BI
               Associates, L.P., KKR Associates and Crimson Acquisition
               Corp. relating to the filing of a joint statement on
               Schedule 13D.

     2.        Stock Option Agreement, dated as of April 20, 1995, between
               Crimson Acquisition Corp. and Bruno's, Inc.

     3.        Agreement and Plan of Merger, dated as of April 20, 1995,
               among between Crimson Acquisition Corp. and Bruno's, Inc.

     4.        Stockholders Agreement, dated as of April 20, 1995, among
               Crimson Acquisition Corp. and certain stockholders of
               Bruno's, Inc.






                                                                   EXHIBIT 1
                                                                   ---------

                           JOINT FILING AGREEMENT
                           ----------------------

          We, the signatories of the statement on Schedule 13D to which

this Agreement is attached, hereby agree that such statement is, and any

amendments thereto filed by any of us will be, filed on behalf of each of

us.


                         KKR ASSOCIATES



                         By:/s/ Paul E. Raether    
                            -----------------------
                            Name:  Paul E. Raether
                            Title:  General Partner


                         BI ASSOCIATES, L.P.

                         By KKR Associates
                         General Partner



                         By:/s/ Paul E. Raether     
                            ------------------------
                            Name:  Paul E. Raether
                            Title:  General Partner

                         CRIMSON ACQUISITION CORP.



                         By:/s/ Paul E. Raether     
                            ------------------------
                            Name:  Paul E. Raether
                            Title: Chief Executive Officer







Dated:  April 26, 1995





                                                                   EXHIBIT 2
                                                                   ---------

                                                             Conformed Copy


                           STOCK OPTION AGREEMENT
                           ----------------------


          STOCK OPTION AGREEMENT dated as of April 20, 1995 by and between

Crimson Acquisition Corp., an Alabama Corporation ("Newco"), and Bruno's,

Inc., an Alabama corporation (the "Company").

                                  RECITALS
                                  --------

          Concurrently herewith, Newco, a wholly owned subsidiary of BI

Associates L.P., a Delaware limited partnership ("Parent"), and the Company

are entering into an Agreement and Plan of Merger of even date herewith

(the "Merger Agreement"; capitalized terms used but not defined herein

shall have the meanings set forth in the Merger Agreement) pursuant to

which Newco will be merged with and into the Company (the "Merger"),

whereby each share of common stock, par value $.01 per share, of the

Company ("Company Common Stock") issued and outstanding immediately prior

to the Effective Time of the Merger will be converted into either (A) the

right to retain, at the election of the holder thereof and subject to the

terms of the Merger Agreement, common stock, par value $.01 per share, of

the Company or (B) the right to receive cash, other than (i) shares of

Company Common Stock owned, directly or indirectly, by the Company or any

subsidiary of the Company or by Parent, Newco or any other subsidiary of

Parent and (ii) Dissenting Shares.

          As a condition to Newco's willingness to enter into the Merger

Agreement, Newco requires that the Company agree, and believing it to be in

the best interests of the Company, the 

































<PAGE>



                                                                          2



Company has agreed, among other things, to grant to Newco the Option (as

hereinafter defined).

                                 AGREEMENT
                                 ---------

          To implement the foregoing and in consideration of the mutual

agreements contained herein, the parties agree as follows:

          1.   Option to Purchase Shares.
               -------------------------

          1.1  Grant of Option.  In consideration for the payment of $100
               ---------------

and other good and valuable consideration the receipt and sufficiency of

which are hereby acknowledged, the Company hereby grants to Newco (or its

designee) an irrevocable option to purchase up to 15,541,570 newly issued

shares of Company Common Stock (the "Shares"), on the terms and subject to

the conditions set forth herein (the "Option").  At the time that the

Option is exercised, Newco shall be entitled to designate whether any or

all of the Shares shall be newly issued Shares or, if the Company then

holds shares of Company Common Stock in treasury, Shares of treasury stock

of the Company.

          1.2  Exercise of Option.
               ------------------

          (a)  The Option may be exercised by Newco (or its designee), in

whole or in part, at any time, or from time to time, during the period

beginning on the date hereof and ending on the Expiration Date.  As used

herein, the term "Expiration Date" means the first to occur of (i) the

Effective Time of the Merger and (ii) April 30, 1996.  In the event that

the Option is exercised prior to the termination of the Merger Agreement,

the Company shall take such actions as may be reasonably necessary so that

Newco (or its designee) shall, subject to applicable law, be 





























<PAGE>



                                                                          3



entitled at the stockholders meeting to vote on the Merger and the Merger

Agreement to vote the shares of Company Common Stock issued upon exercise

of such Option (including, with respect to such stockholders meeting,

adjourning such meeting, resetting the record date of such meeting and/or

resetting the date of such meeting).

          (b)  In the event Newco (or its designee) wishes to exercise the

Option, Newco shall send a written notice to the Company of its intention

to so exercise the Option (a "Notice"), specifying the number of Shares to

be purchased, and the place, time and date of the closing of such purchase

(the "Closing Date" or the "Closing"), which date shall not be less than

two business days nor more than ten business days from the date on which a

Notice is delivered; provided, that the respective obligations of each
                     --------

party hereto to consummate the purchase of the Shares at the Closing shall

be subject to the satisfaction or waiver on or prior to the Closing Date of

the following conditions:  (i) such purchase would not otherwise violate or

cause the violation of, any applicable law or regulations (including, the

Hart-Scott-Rodino Antitrust Improvements Act of 1976, as amended (the "HSR

Act") and (ii) no statute, rule, regulation, decree, order or injunction

shall have been promulgated, enacted, entered into, or enforced by any

governmental agency or authority or court which prohibits delivery of the

Shares, whether temporary, preliminary or permanent (provided, however,
                                                     --------  -------

that the parties hereto shall use their best efforts to have any such

order, decree or injunction vacated or reversed); and provided further,
                                                      -------- -------

that the 































<PAGE>



                                                                          4



obligation of Newco to purchase the Shares at the Closing is further

subject to the condition that such purchase would not  otherwise violate or

cause the violation of the rules of the NASDAQ National Market System

("NASDAQ").  In the event the Closing is delayed as a result of the

immediately preceding sentence, the Closing Date shall be within five

business days following the cessation of such violation, potential

violation, statute, rule, regulation, decree, order or injunction, as the

case may be; provided that, notwithstanding any prior notice of intention
             --------

to exercise the Option, Newco shall not be obligated to purchase any Shares

pursuant hereto after the date six months following the date of such

Notice.

          (c)  At any Closing, the Company shall deliver to Newco (or its

designee) all of the Shares to be purchased by delivery of a certificate or

certificates evidencing such Shares in the denominations designated by

Newco in the Notice.  

          1.3  Payments.  (a)  In the event Newco exercises the Option,
               --------

Newco (or, at Newco's option, its designee) shall, at any Closing, deliver

to the Company an amount in cash equal to $12.50 (the "Exercise Price")

multiplied by the number of Shares purchased pursuant to this Section 1,

which will be paid by wire transfer of same day funds to an account

designated by the Company.

          (b)  In the event that a payment is actually made to KKR & Co.

pursuant to Section 8.02(b) of the Merger Agreement, the Exercise Price

shall be adjusted upward (retroactively if necessary and net of any taxes

or brokerage fees paid or payable 





























<PAGE>



                                                                          5



in connection with the sale, tender or exchange of shares by Newco or its

designee) to reflect (i) with respect to any Shares actually sold,

tendered, or exchanged in any third party transaction that triggered a

payment pursuant to Section 8.02(b) of the Merger Agreement, the price per

share (subject to the calculation principles set forth in the next

succeeding sentence) actually paid to holders of Company Common Stock as a

result of any such third party transaction and (ii) with respect to any

Shares sold, tendered or exchanged to another party or parties by Newco (or

its designee) other than pursuant to such third party transaction, the

price per share (subject to the calculation principles set forth in clause

(i) of the next succeeding sentence) actually paid to Newco (or its

designee) by such other party or parties in consideration for such Shares

(the "Exercise Price Adjustment").  To the extent the "price per share"

referred to in the preceding sentence consists in whole or in part of non-

cash consideration, it shall be based on the trading market value thereof

or if there is no trading market for such consideration, the fair market

value as determined by an independent investment banker jointly selected by

Newco and the Company.  The Exercise Price Adjustment shall be payable with

respect to shares actually sold, tendered or exchanged promptly following

receipt of the consideration therefor (and, if necessary, the valuation

thereof and the good faith estimation by Newco of any taxes which it

expects to be payable), and Newco agrees promptly, but in no event later

than two business days following such event, to notify the Company of the

receipt of such consideration.































<PAGE>



                                                                          6



          1.4  Listing of Shares.  In the event Newco exercises the Option
               -----------------

herein granted and receives newly issued Shares in connection therewith,

the Company shall use its best efforts to take, or cause to be taken, all

actions necessary to list the Shares on NASDAQ.

          2.   Representations and Warranties.
               ------------------------------

          2.1  Representations and Warranties of Newco. Newco hereby
               ---------------------------------------

represents and warrants to the Company as follows:

          (a)  Organization, Standing and Corporate Power.  Newco is a
               ------------------------------------------

     corporation duly organized, validly existing and in good standing

     under the laws of the State of Alabama and has the requisite corporate

     power and authority to carry on its business as now being conducted. 

     Newco is duly qualified or licensed to do business and is in good

     standing in each jurisdiction in which the nature of its business or

     the ownership or leasing of its properties makes such qualification or

     licensing necessary, other than in such jurisdictions where the

     failure to be so qualified or licensed (individually or in the

     aggregate) would not have a material adverse effect on Newco.  

          (b)  Authority; Noncontravention.  Newco has all requisite
               ---------------------------

     corporate power and authority to enter into this Agreement and to

     consummate the transactions contemplated by this Agreement.  The

     execution and delivery of this Agreement by Newco and the consummation

     by Newco of the transactions contemplated by this Agreement have been

     duly authorized by all necessary corporate action on the part of 

































<PAGE>



                                                                          7



     Newco.  This Agreement has been duly executed and delivered by and

     constitutes a valid and binding obligation of Newco, enforceable

     against Newco in accordance with its terms.  The execution and

     delivery of this Agreement do not, and the consummation of the

     transactions contemplated by this Agreement and compliance with the

     provisions of this Agreement will not, conflict with, or result in any

     breach or violation of, or default (with or without notice or lapse of

     time, or both) under, or give rise to a right of termination,

     cancellation or acceleration of any obligation or to loss of a

     material benefit under, or result in the creation of any Lien upon any

     of the properties or assets of Newco under, (i) the certificate of

     incorporation, or by-laws of Newco, (ii) any loan or credit agreement,

     note, bond, mortgage, indenture, lease or other agreement, instrument,

     permit, concession, franchise or license applicable to Newco or their

     respective properties or assets or (iii) subject to the governmental

     filings and other matters referred to in the following sentence, any

     judgment, order, decree, statute, law, ordinance, rule or regulation

     applicable to Newco or their respective properties or assets, other

     than, in the case of clauses (ii) and (iii), any such conflicts,

     breaches, violations, defaults, rights, losses or Liens that

     individually or in the aggregate would not (x) have a material adverse

     effect on Newco, (y) materially impair the ability of Newco to perform

     their respective obligations under this Agreement or (z) prevent 

































<PAGE>



                                                                          8



     the consummation of any of the transactions contemplated by this

     Agreement.  No consent, approval, order or authorization of, or

     registration, declaration or filing with, or notice to, any

     Governmental Entity is required by or with respect to Newco in

     connection with the execution and delivery of this Agreement by Newco

     or the consummation by Newco, as the case may be, of any of the

     transactions contemplated by this Agreement, except for (i) filings

     under the HSR Act, if applicable, (ii) the filing with the SEC of such

     reports under Sections 13 and 16 of the Exchange Act as may be

     required in connection with this Agreement and the transactions

     contemplated by this Agreement and (iii) such other consents,

     approvals, orders, authorizations, registrations, declarations,

     filings or notices as may be required under the "takeover" or "blue

     sky" laws of various states.

          (c)  Distribution.  Any Shares acquired by Newco (or any designee
               ------------

     of Newco) upon exercise of the Option will not be taken with a view to

     the public distribution thereof and will not be transferred or

     otherwise disposed of except in a transaction registered or exempt

     from registration under the Securities Act.

          2.2  Representations and Warranties of the Company.  The Company
               ---------------------------------------------

hereby represents and warrants to Newco as follows:

          (a)  Organization, Standing and Corporate Power.  The Company is
               ------------------------------------------

     a corporation duly organized, validly existing and in good standing

     under the laws of the State of Alabama 































<PAGE>



                                                                          9



     and has the requisite corporate power and authority to carry on its

     business as now being conducted.  The Company is duly qualified or

     licensed to do business and is in good standing in each jurisdiction

     in which the nature of its business or the ownership or leasing of its

     properties makes such qualification or licensing necessary, other than

     in such jurisdictions where the failure to be so qualified or licensed

     (individually or in the aggregate) would not have a material adverse

     effect on the Company.  

          (b)  Option Shares.  Subject to Section 2.2(c), the Company has
               -------------

     taken all necessary corporate and other action to authorize, and to

     permit it to deliver, and at all times from the date hereof until such

     time as the obligation to deliver Shares hereunder terminates, will

     have reserved for delivery (in the case of Shares of treasury stock)

     or issuance (in the case of newly issued Shares), upon exercise of the

     Option, 15,541,570 shares of Company Common Stock.  All of such Shares

     are (in the case of Shares of treasury stock), or shall be (in the

     case of newly issued Shares), duly authorized, validly issued, fully

     paid and nonassessable with no personal liability attached to the

     ownership thereof and are approved for listing on NASDAQ (in the case

     of Shares of treasury stock).  Upon delivery of such Shares, such

     Shares shall be free and clear of all claims, Liens, encumbrances,

     security interests and charges of any nature whatsoever and shall not

     be subject to any preemptive right of any stockholder of the Company.

































<PAGE>



                                                                         10



          (c)  Authority; Noncontravention.  The Company has the requisite
               ---------------------------

     corporate and other power and authority to enter into this Agreement

     and to consummate the transactions contemplated by this Agreement. 

     The execution and delivery of this Agreement by the Company and the

     consummation by the Company of the transactions contemplated by this

     Agreement have been duly authorized by all necessary corporate action

     on the part of the Company.  This Agreement has been duly executed and

     delivered by the Company and constitutes a valid and binding

     obligation of the Company, enforceable against the Company in

     accordance with its terms.  The execution and delivery of this

     Agreement does not, and the consummation of the transactions

     contemplated by this Agreement and compliance with the provisions of

     hereof will not, conflict with, or result in any breach or violation

     of, or default (with or without notice or lapse of time, or both)

     under, or give rise to a right of termination, cancellation or

     acceleration of any obligation or to loss of a material benefit under,

     or result in the creation of any Lien upon any of the properties or

     assets of the Company or any of its subsidiaries under, (i) the

     Articles of Incorporation, as amended, or By-laws, as amended, of the

     Company or the comparable charter or organizational documents of any

     of its subsidiaries, (ii) any loan or credit agreement, note, note

     purchase agreement, bond, mortgage, indenture, lease or other

     agreement, instrument, permit, concession, franchise or license

     applicable to the 































<PAGE>



                                                                         11



     Company or any of its subsidiaries or their respective properties or

     assets or (iii) subject to the governmental filings and other matters

     referred to in the following sentence, any judgment, order, decree,

     statute, law, ordinance, rule or regulation applicable to the Company

     or any of its subsidiaries or their respective properties or assets,

     other than, in the case of clauses (ii) and (iii), any such conflicts,

     breaches, violations, defaults, rights, losses or Liens that

     individually or in the aggregate would not (x) have a material adverse

     effect on the Company, (y) impair the ability of the Company to

     perform its obligations under this Agreement or (z) prevent the

     consummation of any of the transactions contemplated by this

     Agreement.  No consent, approval, order or authorization of, or

     registration, declaration or filing with, or notice to, any

     Governmental Entity, is required by or with respect to the Company or

     any of its subsidiaries in connection with the execution and delivery

     of this Agreement by the Company or the consummation by the Company of

     the transactions contemplated hereby, except for (i) filings under the

     HSR Act, if applicable, (ii) the filing with the SEC of such reports

     under Sections 13 and 16 of the Exchange Act, as may be required in

     connection with this Agreement.

          3.   Adjustment Upon Changes in Capitalization.  In the event of
               -----------------------------------------

any change in the number of issued and outstanding shares of Company Common

Stock by reason of any stock dividend, split-up, merger, recapitalization,

combination, exchange of 































<PAGE>



                                                                         12



shares, spin-off or other change in the corporate or capital structure of

the Company which could have the effect of diluting or otherwise

diminishing Newco's rights hereunder (including any issuance of Company

Common Stock or other equity security of the Company at a price below the

fair value thereof), the number and kind of Shares or other securities

subject to the Option and the Exercise Price shall be appropriately

adjusted so that Newco shall receive upon exercise (or, if such a change

occurs between exercise and Closing, upon Closing) of the Option the number

and kind of shares or other securities or property that Newco would have

received in respect of the Shares that Newco is entitled to purchase upon

exercise of the Option if the Option had been exercised (or the purchase

thereunder had been consummated, as the case may be) immediately prior to

such event.  The rights of Newco under this Section shall be in addition

to, and shall in no way limit, its rights against the Company for breach of

the Merger Agreement.  

          4.   Registration of Shares Under the Securities Act.  (a)  If
               -----------------------------------------------

the Option is exercised and if Newco (or its designees) shall so request in

writing, the Company shall use its best efforts to effect, from time to

time, the registration under the Securities Act or any successor statute

then in effect, and any applicable state law (a "Demand Registration"), of

such number of Shares owned by Newco (or its designee) as Newco (or its

designee) shall request and to keep such Demand Registration effective for

a period of not less than 90 days, unless, in the written opinion of

counsel to the Company, which opinion shall be 































<PAGE>



                                                                         13



delivered to Newco and which shall be satisfactory in form and substance to

Newco and its counsel, such Demand Registration is not required in order to

lawfully sell and distribute such Shares in the manner contemplated by

Newco (or its designee).  The Company may delay the filing of a Demand

Registration required hereunder for a single period of up to 90 days if it

believes in good faith that it would be disadvantageous to the Company for

such Demand Registration to be effected at the time requested by Newco (or

its designee).

          (b)  In lieu of effecting any Demand Registration for Newco (or

its designee), the Company may use its best efforts to effect a "shelf"

registration statement on appropriate forms pursuant to Rule 415 under the

Securities Act (or any similar rule that may be adopted) with respect to

such number of Shares owned by Newco (or its designee) as Newco (or its

designee) shall request and to keep such registration continuously

effective (a "Shelf Registration" and, together with any Demand

Registration, a "Registration").  If Newco (or its designee) desires to

sell or otherwise transfer any Shares pursuant to the Shelf Registration,

Newco (or its designee) shall notify the Company of its intention to do so

by written notice received by the Company at least two business days prior

to such sale or transfer.  Newco (or its designee) may thereafter effect

such sale or transfer within 15 days of the delivery of such notice unless

at least one business day prior thereto the Company elects to delay such

sale or transfer (for a single period of up to 90 days) as a result of a

good faith determination that it would be disadvantageous to the 































<PAGE>



                                                                         14



Company to prepare a Prospectus or any amendment to the Registration

Statement with respect to the Shelf Registration to permit such sale or

transfer.

          (c)  The Company shall use its best efforts to cause Shares

registered pursuant to a Registration to be designated for listing on the

NASDAQ National Market System or any national securities exchange on which

the Company Common Stock is then listed, subject to official notice of

issuance, which notice shall be given by the Company upon issuance.  The

out-of-pocket expenses incurred by the Company and Newco (or its designee)

in connection with any requested Registration pursuant to this Section 4

(including the registration fee payable to the SEC in connection with such

Registration) shall be borne by the Company.  The Company shall have no

obligation hereunder after four Registrations pursuant to this Section 4

have been effected.

          5.   Public Announcements.  The initial press release with
               --------------------

respect to the transactions contemplated hereby shall be mutually

satisfactory to the parties and thereafter, except as may be required by

applicable securities laws, court process or by obligations pursuant to any

listing agreement with a securities exchange, no party shall issue any

press release or make any public statements relating to the transactions

contemplated hereby, including the exercise of the Option, without the

consent of the Company on the one hand and Newco on the other, which

consent will not be unreasonably withheld.  

          6.   Best Efforts; Further Assurances.  (a)  From time to time,
               --------------------------------

at the other party's request and without further 





























<PAGE>



                                                                         15



consideration, each party hereto shall execute and deliver such additional

documents and take all such further action as may be necessary or desirable

to consummate the transactions contemplated by this Agreement, including,

without limitation, to vest in Newco (or its designee) good title to any

Shares purchased hereunder.

          (b)  The Company and Newco shall, as promptly as practicable,

file notification and report forms under the HSR Act with the Federal Trade

Commission (the "FTC") and the Antitrust Division of the Department of

Justice (the "Antitrust Division") and make any other necessary filings

with the applicable Governmental Entities related to the transactions

contemplated by this Agreement and shall use their best efforts to respond

as promptly as practicable to all inquiries received from the FTC or the

Antitrust Division or such other Governmental Entities for additional

information or documentation.  The Company shall, subject to the condition

that the transactions contemplated herein actually occur, make any and all

divestitures and undertakings required in order to comply with the

antitrust requirements or laws of any governmental entity, including the

HSR Act, in connection with the transactions contemplated by this

Agreement; provided that no such divestiture or undertaking shall be made
           --------

unless acceptable to Newco.  The costs and expenses of obtaining and

complying with the antitrust requirements of the FTC, the Antitrust

Division or any other Governmental Entity shall be paid by the Company.



































<PAGE>



                                                                         16



          7.   Survival of Certain Provisions.  The respective
               ------------------------------

representations and warranties of the Company and Newco contained herein or

in any certificates or other documents delivered at or prior to any Closing

shall not be deemed waived or otherwise affected by any investigation made

by the other party hereto, shall survive the closing of the transactions

contemplated hereby for one year, and the agreements contained herein shall

survive the closing of the transactions contemplated hereby.  The Option

shall survive any termination of the Merger Agreement.

          8.   Miscellaneous.
               -------------

          8.1   Entire Agreement; Assignment.  This Agreement
                ----------------------------

(i) constitutes the entire agreement among the parties with respect to the

subject matter hereof and supersedes all other prior agreements and

understandings, both written and oral, between the parties with respect to

the subject matter hereof and (ii) shall not be assigned by operation of

law or otherwise, provided that Newco may assign its rights and obligations

hereunder to Parent or any direct or indirect wholly owned subsidiary of

Parent, but no such assignment shall relieve Newco of its obligations

hereunder if such assignee does not perform such obligations.  Subject to

the foregoing, this Agreement will be binding upon, inure to the benefit

of, and be enforceable by the parties hereto and their respective

successors (including any successor in interest by merger, sale of all or

substantially all of the assets or otherwise) and assigns.



































<PAGE>



                                                                         17



          8.2   Amendments.  This Agreement may not be modified, amended,
                ----------

altered or supplemented, except upon the execution and delivery of a

written agreement executed by the parties hereto.

          8.3   Notices.  All notices, requests, claims, demands and other
                -------

communications under this Agreement shall be in writing and shall be deemed

given if delivered personally or sent by overnight courier (providing proof

of delivery) to the parties at the following addresses (or at such other

address for a party as shall be specified by like notice):

          (a)  if to Newco, to

               c/o Kohlberg Kravis Roberts & Co.
               9 West 57th Street
               New York, New York  10019

               Attention:  Paul E. Raether

               with a copy to:

               Simpson Thacher & Bartlett
               425 Lexington Avenue
               New York, NY 10017

               Attention:  David J. Sorkin, Esq.

          (b)  if to the Company, to

               Bruno's, Inc.
               800 Lakeshore Parkway
               Birmingham, Alabama 35211

               Attention:  Ronald G. Bruno

               with copies to:

               Sirote & Permutt
               2222 Arlington Avenue South                    
               Birmingham, Alabama  35205

               Attention:  Richard Cohn, Esq.

          8.4   Governing Law.  This Agreement shall be governed by and
                -------------

construed in accordance with the laws of the State of New 



























<PAGE>



                                                                         18



York, regardless of the laws that might otherwise govern under applicable

principles of conflicts of laws thereof.

          8.5   Enforcement.  The parties agree that irreparable damage
                -----------

would occur in the event that any of the provisions of this Agreement were

not performed in accordance with their specific terms or were otherwise

breached.  It is accordingly agreed that the parties shall be entitled to

an injunction or injunctions to prevent breaches of this Agreement and to

enforce specifically the terms and provisions of this Agreement. 

          8.6   Counterparts.  This Agreement may be executed in two
                ------------

counterparts, each of which shall be deemed to be an original, but both of

which shall constitute one and the same Agreement.

          8.7   Descriptive Headings.  The descriptive headings used herein
                --------------------

are inserted for convenience of reference only and are not intended to be

part of or to affect the meaning or interpretation of this Agreement.

          8.8   Severability.  Whenever possible, each provision or portion
                ------------

of any provision of this Agreement will be interpreted in such manner as to

be effective and valid under applicable law but if any provision or portion

of any provision of this Agreement is held to be invalid, illegal or

unenforceable in any respect under any applicable law or rule in any

jurisdiction, such invalidity, illegality or unenforceability will not

affect any other provision or portion of any provision in such

jurisdiction, and this Agreement will be reformed, construed and enforced

in such jurisdiction as if such invalid, illegal or 

































<PAGE>



                                                                         19



unenforceable provision or portion of any provision had never been

contained herein.  Without limiting the generality of the foregoing, in the

event that the number of Shares issuable upon exercise of the Option is

held to be invalid, illegal or unenforceable for any reason (including as a

result of the failure to obtain any required vote of stockholders to

authorize such issuance), the number of Shares so issuable shall be reduced

to that number which could validly and legally be issued.   

          8.9   Definitions.  For purposes of this Agreement:
                -----------

          (a)  an "affiliate" of any person means another person that

     directly or indirectly, through one or more intermediaries, controls,

     is controlled by, or is under common control with, such first person;

          (b)  "beneficially own" or "beneficial ownership" with respect to

     any securities shall mean having "beneficial ownership" of such

     securities (as determined pursuant to Rule 13d-3 under the Exchange

     Act), including pursuant to any agreement, arrangement or

     understanding, whether or not in writing.  Without duplicative

     counting of the same securities by the same holder, securities

     beneficially owned by a person shall include securities beneficially

     owned by all other persons with whom such person would constitute a

     "group" as described in Section 13(d)(3) of the Exchange Act.  

          (c)  "material adverse effect" means, when used in connection

     with the Company, any effect that either individually or in the

     aggregate with all other such effects 

































<PAGE>



                                                                         20



     is materially adverse to the business, assets, properties, condition

     (financial or otherwise), results of operations or prospects of the

     Company and its subsidiaries taken as a whole;

          (d)  "person" means an individual, corporation, partnership,

     joint venture, association, trust, unincorporated organization or

     other entity; and

          (e)  a "subsidiary" of any person means another person, an amount

     of the voting securities, other voting ownership or voting partnership

     interests of which is sufficient to elect at least a majority of its

     Board of Directors or other governing body (or, if there are no such

     voting interests, 50% or more of the equity interests of which) is

     owned directly or indirectly by such first person.























































<PAGE>



          IN WITNESS WHEREOF, the Company and Newco have caused this

Agreement to be duly executed as of the day and year first above written.


                              BRUNO'S, INC.


                              By:  /s/  Ronald G. Bruno                     
                                   -------------------------------
                                   Name:  Ronald G. Bruno 
                                   Title: Chairman CEO


                              CRIMSON ACQUISITION CORP.


                              By:  /s/  James H. Greene, Jr.     
                                   ------------------------------
                                   Name:  James H. Greene, Jr.   
                                   Title: President





                                                                   EXHIBIT 3
                                                                   ---------


                                                             Conformed Copy
                                                             --------------








                                                                           
===========================================================================



                        AGREEMENT AND PLAN OF MERGER



                        Dated as of April 20, 1995,



                                  Between





                         CRIMSON ACQUISITION CORP.



                                    And



                               BRUNO'S, INC.




                                                                           
===========================================================================



<PAGE>





                                   TABLE OF CONTENTS
                                   -----------------

                                                                       Page
                                                                       ----

                                       ARTICLE I

                                       The Merger . . . . . . . . . . .   3

            SECTION 1.01.  The Merger . . . . . . . . . . . . . . . . .   3

            SECTION 1.02.  Closing  . . . . . . . . . . . . . . . . . .   3

            SECTION 1.03.  Effective Time of the Merger . . . . . . . .   3

            SECTION 1.04.  Effects of the Merger  . . . . . . . . . . .   4

            SECTION 1.05.  Articles of Incorporation; By-Laws;
                 Purposes . . . . . . . . . . . . . . . . . . . . . . .   4

            SECTION 1.06.  Directors  . . . . . . . . . . . . . . . . .   4

            SECTION 1.07.  Officers . . . . . . . . . . . . . . . . . .   5

                                       ARTICLE II

                    Effect of the Merger on the Capital Stock of the
                                Constituent Corporations  . . . . . . .   5

            SECTION 2.01.  Effect on Capital Stock  . . . . . . . . . .   5

            SECTION 2.02.  Company Common Stock Elections . . . . . . .   8

            SECTION 2.03.  Proration  . . . . . . . . . . . . . . . . .  11

            SECTION 2.04.  Stock Plans  . . . . . . . . . . . . . . . .  13

            SECTION 2.05.  Exchange of Certificates . . . . . . . . . .  15

                                      ARTICLE III

                             Representations and Warranties . . . . . .  20

            SECTION 3.01.  Representations and Warranties of the
                 Company  . . . . . . . . . . . . . . . . . . . . . . .  20

            SECTION 3.02.  Representations and Warranties of Newco  . .  57

            SECTION 3.03.  Agreement to Deliver Article III Disclosure
                 Schedules  . . . . . . . . . . . . . . . . . . . . . .  60

                                       ARTICLE IV

               Covenants Relating to Conduct of Business Prior to Merger  
                                                                         61

            SECTION 4.01.  Conduct of Business of the Company . . . . .  61

                                       ARTICLE V

















                                    -i-


<PAGE>




                                                                       Page
                                                                       ----

                                 Additional Agreements  . . . . . . . .  67

            SECTION 5.01.  Preparation of Form S-4 and Proxy
                 Statement; Stockholder Meeting . . . . . . . . . . . .  67

            SECTION 5.02.  Access to Information; Confidentiality . . .  69

            SECTION 5.03.  Best Efforts . . . . . . . . . . . . . . . .  71

            SECTION 5.04.  Benefit Matters  . . . . . . . . . . . . . .  75

            SECTION 5.05.  Indemnification  . . . . . . . . . . . . . .  77

            SECTION 5.06.  Public Announcements . . . . . . . . . . . .  79

            SECTION 5.07.  Affiliates . . . . . . . . . . . . . . . . .  80

            SECTION 5.08.  No Solicitation. . . . . . . . . . . . . . .  80

            SECTION 5.09.  Resignation of Directors . . . . . . . . . .  82

            SECTION 5.10.  Certain Agreements . . . . . . . . . . . . .  83

            SECTION 5.11.  Stop Transfer  . . . . . . . . . . . . . . .  83
                 SECTION 5.12.  Golf Tournament . . . . . . . . . . . .  83

                                       ARTICLE VI
                                  Conditions Precedent  . . . . . . . .  84

            SECTION 6.01.  Conditions to Each Party's Obligation To
                 Effect the Merger  . . . . . . . . . . . . . . . . . .  84

            SECTION 6.02.  Conditions to Obligations of Newco . . . . .  85

            SECTION 6.03.  Conditions to Obligation of the Company  . .  88

                                      ARTICLE VII
                           Termination, Amendment and Waiver  . . . . .  89

            SECTION 7.01.  Termination  . . . . . . . . . . . . . . . .  89

            SECTION 7.02.  Effect of Termination  . . . . . . . . . . .  92

            SECTION 7.03.  Amendment  . . . . . . . . . . . . . . . . .  92

            SECTION 7.04.  Extension; Waiver  . . . . . . . . . . . . .  92

            SECTION 7.05.  Procedure for Termination, Amendment,
                 Extension or Waiver  . . . . . . . . . . . . . . . . .  93

                                      ARTICLE VIII

                                   General Provisions . . . . . . . . .  93

            SECTION 8.01.  Nonsurvival of Representations and
                 Warranties . . . . . . . . . . . . . . . . . . . . . .  93

















                                    -ii-

<PAGE>




                                                                       Page
                                                                       ----

            SECTION 8.02.  Fees and Expenses  . . . . . . . . . . . . .  93

            SECTION 8.03.  Notices  . . . . . . . . . . . . . . . . . .  97

            SECTION 8.04.  Definitions  . . . . . . . . . . . . . . . .  98

            SECTION 8.05.  Interpretation . . . . . . . . . . . . . . .  99

            SECTION 8.06.  Counterparts . . . . . . . . . . . . . . . .  99

            SECTION 8.07.  Entire Agreement; No Third-Party
                 Beneficiaries  . . . . . . . . . . . . . . . . . . . . 100

            SECTION 8.08.  GOVERNING LAW  . . . . . . . . . . . . . . . 100

            SECTION 8.09.  Assignment . . . . . . . . . . . . . . . . . 100

            SECTION 8.10.  Enforcement  . . . . . . . . . . . . . . . . 100



            SCHEDULES

            Disclosure Schedule


            EXHIBIT

            Exhibit A      Amendments to Articles of Incorporation of 
                             the Company
            Exhibit B      Form of Affiliate Letter 










































                                   -iii-

<PAGE>





                    AGREEMENT AND PLAN OF MERGER dated as of
                    April 20, 1995 between CRIMSON ACQUISITION
                    CORP., an Alabama corporation ("Newco"), and
                                                    -----
                    BRUNO'S, INC., an Alabama corporation (the
                    "Company").
                     -------


          WHEREAS, the respective Boards of Directors of the Company and

Newco have determined that the merger of Newco with and into the Company

(the "Merger"), upon the terms and subject to the conditions set forth in
      ------

this Agreement, would be fair and in the best interests of their respective

stockholders, and such Boards of Directors have approved such Merger,

pursuant to which each share of common stock, par value $.01 per share, of

the Company ("Company Common Stock") issued and outstanding immediately
              --------------------

prior to the Effective Time of the Merger (as defined in Section 1.03) will

be converted into either (A) the right to retain at the election of the

holder thereof and subject to the terms hereof, common stock, par value

$.01 per share, of the Company or (B) the right to receive cash, other than

(a) shares of Company Common Stock owned, directly or indirectly, by the

Company or any subsidiary (as defined in Section 8.04) of the Company or by

Parent, Newco or any subsidiary of Parent and (b) Dissenting Shares (as

defined in Section 2.01(e));

          WHEREAS, the Merger and this Agreement require the vote of two-

thirds of the shares of the Company Common Stock for the approval thereof

(the "Company Stockholder Approval");
      ----------------------------

          WHEREAS, Newco is a wholly owned subsidiary of BI Associates L.P.

("Parent"); 
  ------

          WHEREAS, Newco is unwilling to enter into this Agreement unless,

contemporaneously with the execution and 





























<PAGE>



                                                                          2

delivery of this Agreement, (i) the Company grants to Newco (or its

designee) an option (the "Option") to purchase up to 15,541,570 shares of
                          ------

Company Common Stock (subject to adjustment) pursuant to the Stock Option

Agreement, dated as of the date hereof (the "Option Agreement"), between
                                             ----------------

Newco and the Company and (ii) certain beneficial and record stockholders

of the Company enter into agreements (collectively, the "Stockholders
                                                         ------------

Agreement") providing for certain actions relating to the transactions
- ---------

contemplated by this Agreement; and in order to induce Newco to enter into

this Agreement, the Company has (a) agreed to grant Newco (or its designee)

the Option and to enter into, execute and deliver the Option Agreement and

(b) approved the entering into by Newco and such stockholders of the

Stockholders Agreement, and such stockholders have agreed to enter into,

execute and deliver the Stockholders Agreement;

          WHEREAS, Newco and the Company desire to make certain

representations, warranties, covenants and agreements in connection with

the Merger and also to prescribe various conditions to the Merger; and

          WHEREAS, it is intended that the Merger be recorded as a

recapitalization for financial reporting purposes.

          NOW, THEREFORE, in consideration of the representations,

warranties, covenants and agreements contained in this Agreement, the

parties agree as follows:







































<PAGE>



                                                                          3

                                 ARTICLE I

                                 The Merger
                                 ----------

          SECTION 1.01.  The Merger.  Upon the terms and subject to the
                         ----------

conditions set forth in this Agreement, and in accordance with the Alabama

Business Corporation Act (the "ABCA"), Newco shall be merged with and into
                               ----

the Company at the Effective Time of the Merger.  Upon the Effective Time

of the Merger, the separate existence of Newco shall cease, and the Company

shall continue as the surviving corporation and shall continue under the

name "Bruno's, Inc."

          SECTION 1.02.  Closing.  Unless this Agreement shall have been
                         -------

terminated and the transactions herein contemplated shall have been

abandoned pursuant to Section 7.01 and subject to the satisfaction or

waiver of the conditions set forth in Article VI, the closing of the Merger

(the "Closing") will take place at 10:00 a.m. on the second business day
      -------

after satisfaction of the conditions set forth in Section 6.01 (or as soon

as practicable thereafter following satisfaction or waiver of the

conditions set forth in Sections 6.02 and 6.03) (the "Closing Date"), at
                                                      ------------

the offices of Simpson Thacher & Bartlett, 425 Lexington Avenue, New York,

New York 10017, unless another date, time or place is agreed to in writing

by the parties hereto.

          SECTION 1.03.  Effective Time of the Merger.  As soon as
                         ----------------------------

practicable following the satisfaction or waiver of the conditions set

forth in Article VI, the parties shall file articles of merger or other

appropriate documents (in any such case, the "Articles of Merger") executed
                                              ------------------

in accordance with the 































<PAGE>



                                                                          4

relevant provisions of the ABCA and shall make all other filings or

recordings required under the ABCA.  The Merger shall become effective at

such time as the Articles of Merger are duly filed with the Secretary of

State of the State of Alabama, or at such other time as is permissible in

accordance with the ABCA and as Newco and the Company shall agree should be

specified in the Articles of Merger (the time the Merger becomes effective

being the "Effective Time of the Merger").
           ----------------------------

          SECTION 1.04.  Effects of the Merger.  The Merger shall have the
                         ---------------------

effects set forth in Section 10-2B-11.06 of the ABCA (or any successor

provision).

          SECTION 1.05.  Articles of Incorporation; By-Laws; Purposes. 
                         --------------------------------------------

(a)  The Articles of Incorporation of the Company, as in effect immediately

prior to the Effective Time of the Merger, shall be amended so as to read

in its entirety in the form set forth as Exhibit A hereto, and, as so

amended, until thereafter further amended as provided therein and under the

ABCA, it shall be the articles of incorporation of the Company following

the Merger.

          (b)  The By-laws of Newco as in effect at the Effective Time of

the Merger shall be the By-laws of the Company following the Merger until

thereafter changed or amended as provided therein or by applicable law.

          SECTION 1.06.  Directors.  The directors of Newco at the
                         ---------

Effective Time of the Merger shall be the directors of the Company

following the Merger, until the earlier of their 



































<PAGE>



                                                                          5

resignation or removal or until their respective successors are duly

elected and qualified, as the case may be.

          SECTION 1.07.  Officers.  The officers of Newco at the Effective
                         --------

Time of the Merger shall be the officers of the Company following the

Merger, until the earlier of their resignation or removal or until their

respective successors are duly elected and qualified, as the case may be.

                                 ARTICLE II

              Effect of the Merger on the Capital Stock of the
              ------------------------------------------------
                          Constituent Corporations
                          ------------------------

          SECTION 2.01.  Effect on Capital Stock.  As of the Effective Time
                         -----------------------

of the Merger, by virtue of the Merger and without any action on the part

of the holder of any shares of Company Common Stock or any shares of

capital stock of Newco:

          (a)  Common Stock of Newco.  Each share of common stock of Newco
               ---------------------

     issued and outstanding immediately prior to the Effective Time of the

     Merger shall be converted into a number of shares of the common stock,

     par value $.01 per share, of the Company following the Merger equal to

     the quotient of (i) 21,600,000 divided by (ii) the number of shares of

     common stock of Newco outstanding immediately prior to the Effective

     Time of the Merger.

          (b)  Cancellation of Treasury Stock and Parent-Owned Company
               -------------------------------------------------------

     Common Stock.  Each share of Company Common Stock that is owned by the
     ------------

     Company or by any subsidiary of the Company, and each share of Company

     Common Stock that is owned by Parent, Newco or any subsidiary of

     Parent shall automatically be cancelled and retired and shall cease to
































<PAGE>



                                                                          6

     exist, and no cash, Company Common Stock or other consideration shall

     be delivered or deliverable in exchange therefor.

          (c)  Conversion (or Retention) of Company Common Stock.  Except
               -------------------------------------------------

     as otherwise provided herein and subject to Section 2.03, each issued

     and outstanding share of Company Common Stock shall be converted into

     the following (the "Merger Consideration"):
                         --------------------

               (i)  for each such share of Company Common Stock with

          respect to which an election to retain Company Common Stock has

          been effectively made and not revoked or lost, pursuant to

          Sections 2.02(c), (d) and (e) ("Electing Shares"), the right to
                                          ---------------

          retain one fully paid and nonassessable share of Company Common

          Stock (a "Non-Cash Election Share"); and
                    -----------------------

              (ii)  for each such share of Company Common Stock (other than

          Electing Shares), the right to receive in cash from the Company

          following the Merger an amount equal to $12.50 (the "Cash
                                                               ----

          Election Price").
          --------------

          (d)  Dissenting Shares.  Notwithstanding anything in this
               -----------------

     Agreement to the contrary, shares of Company Common Stock issued and

     outstanding immediately prior to the Effective Time of the Merger held

     by a holder (if any) who has the right to demand payment for and an

     appraisal of such shares in accordance with Article 13 of the ABCA (or

     any successor provision) ("Dissenting Shares") shall not be converted
                                -----------------

     into a right to receive Merger Consideration or 



































<PAGE>



                                                                          7

     any cash in lieu of fractional shares of Common Stock unless such

     holder fails to perfect or otherwise loses such holder's right to such

     payment or appraisal, if any.  If, after the Effective Time of the

     Merger, such holder fails to perfect or loses any such right to

     appraisal, each such share of such holder shall be treated as a share

     (other than an Electing Share) that had been converted as of the

     Effective Time of the Merger into the right to receive Merger

     Consideration in accordance with this Section 2.01.  The Company shall

     give prompt notice to Newco of any demands received by the Company for

     appraisal of shares of Company Common Stock, and Newco shall have the

     right to participate in and direct all negotiations and proceedings

     with respect to such demands.  The Company shall not, except with the

     prior written consent of Newco, make any payment with respect to, or

     settle or offer to settle, any such demands.

          (e)  Cancellation and Retirement of Company Common Stock.  As of
               ---------------------------------------------------

     the Effective Time of the Merger, all shares of Company Common Stock

     (other than shares referred to in Section 2.01(b) and 2.01(c)(i))

     issued and outstanding immediately prior to the Effective Time of the

     Merger, shall no longer be outstanding and shall automatically be

     cancelled and retired and shall cease to exist, and each holder of a

     certificate representing any such shares of Company Common Stock

     shall, to the extent such certificate represents such shares, cease to

     have any rights with respect thereto, except the right to receive

     cash, including 

































<PAGE>



                                                                          8

     cash in lieu of fractional shares of Company Common Stock to be issued

     or paid in consideration therefor upon surrender of such certificate

     in accordance with Section 2.05.

          SECTION 2.02.  Company Common Stock Elections.  (a)  Each person
                         ------------------------------

who, on or prior to the Election Date referred to in (c) below, is a record

holder of shares of Company Common Stock will be entitled, with respect to

all or any portion of his shares, to make an unconditional election (a

"Non-Cash Election") on or prior to such Election Date to retain Non-Cash
 -----------------

Election Shares, on the basis hereinafter set forth.

          (b)  Prior to the mailing of the Proxy Statement (as defined in

Section 3.01(d)), Newco shall appoint a bank or trust company to act as

exchange agent (the "Exchange Agent") for the payment of the Merger
                     --------------

Consideration.

          (c)  Newco shall prepare and mail a form of election, which form

shall be subject to the reasonable approval of the Company (the "Form of
                                                                 -------

Election"), with the Proxy Statement to the record holders of Company
- --------

Common Stock as of the record date for the Stockholders Meeting (as defined

in Section 5.01(c)), which Form of Election shall be used by each record

holder of shares of Company Common Stock who wishes to elect to retain

Non-Cash Election Shares for any or all shares of Company Common Stock

held, subject to the provisions of Section 2.03 hereof, by such holder. 

The Company will use its best efforts to make the Form of Election and the

Proxy Statement available to all persons who become holders of Company

Common Stock during the period between such record date and the Election

Date referred to below.  Any 































<PAGE>



                                                                          9

such holder's election to retain Non-Cash Election Shares shall have been

properly made only if the Exchange Agent shall have received at its

designated office, by 5:00 p.m., New York City time on the business day

(the "Election Date") next preceding the date of the Stockholders Meeting,
      -------------

a Form of Election properly completed and signed and accompanied by

certificates for the shares of Company Common Stock to which such Form of

Election relates, duly endorsed in blank or otherwise in form acceptable

for transfer on the books of the Company (or by an appropriate guarantee of

delivery of such certificates as set forth in such Form of Election from a

firm which is a member of a registered national securities exchange or of

the National Association of Securities Dealers, Inc. or a commercial bank

or trust company having an office or correspondent in the United States,

provided such certificates are in fact delivered to the Exchange Agent

within five NASDAQ trading days after the date of execution of such

guarantee of delivery).

          (d)  Any Form of Election may be revoked by the stockholder

submitting it to the Exchange Agent only by written notice received by the

Exchange Agent (i) prior to 5:00 p.m, New York City time on the Election

Date or (ii) after the date of the Proxy Statement, if (and to the extent

that) the Exchange Agent is legally required to permit revocations and the

Effective Time of the Merger shall not have occurred prior to such date. 

In addition, all Forms of Election shall automatically be revoked if the

Exchange Agent is notified in writing by Newco and the Company that the

Merger has been abandoned.  If a Form of 

































<PAGE>



                                                                         10

Election is revoked, the certificate or certificates (or guarantees of

delivery, as appropriate) for the shares of Company Common Stock to which

such Form of Election relates shall be promptly returned to the stockholder

submitting the same to the Exchange Agent.

          (e)  The determination of the Exchange Agent shall be binding

whether or not elections to retain Non-Cash Election Shares have been

properly made or revoked pursuant to this Section 2.02 with respect to

shares of Company Common Stock and when elections and revocations were

received by it.  If the Exchange Agent determines that any election to

retain Non-Cash Election Shares was not properly made with respect to

shares of Company Common Stock, such shares shall be treated by the

Exchange Agent as shares which were not Electing Shares at the Effective

Time of the Merger, and such shares shall be exchanged in the Merger for

cash pursuant to Section 2.01(c)(ii).  The Exchange Agent shall also make

all computations as to the allocation and the proration contemplated by

Section 2.03, and any such computation shall be conclusive and binding on

the holders of shares of Company Common Stock.  The Exchange Agent may,

with the mutual agreement of Newco and the Company, make such rules as are

consistent with this Section 2.02 for the implementation of the elections

provided for herein as shall be necessary or desirable fully to effect such

elections.







































<PAGE>



                                                                         11

          SECTION 2.03.  Proration.
                         ---------

          (a)  Notwithstanding anything in this Agreement to the contrary,

the aggregate number of shares of Company Common Stock to be converted into

the right to retain Company Common Stock at the Effective Time of the

Merger (the "Non-Cash Election Number") shall be equal to (i) 2,413,000
             ------------------------

(excluding for this purpose any shares of Company Common Stock to be

cancelled pursuant to Section 2.01(b)) plus (ii) a number of shares equal

to the number of record holders of Company Common Stock immediately prior

to the Effective Time of the Merger.

          (b)  If the number of Electing Shares exceeds the Non-Cash

Election Number, then each Electing Share shall be converted into the right

to retain Non-Cash Election Shares or receive cash in accordance with the

terms of Section 2.01(c) in the following manner:

          (i)  A proration factor (the "Non-Cash Proration Factor") shall
                                        -------------------------

     be determined by dividing the Non-Cash Election Number by the total

     number of Electing Shares.

         (ii)  The number of Electing Shares covered by each Non-Cash

     Election to be converted into the right to retain Non-Cash Election

     Shares shall be determined by multiplying the Non-Cash Proration

     Factor by the total number of Electing Shares covered by such Non-Cash

     Election.

        (iii)  All Electing Shares, other than those shares converted into

     the right to receive Non-Cash Election Shares in accordance with

     Section 2.03(b)(ii), shall be converted into cash (on a consistent

     basis among shareholders who made 































<PAGE>



                                                                         12

     the election referred to in Section 2.01(c)(i), pro rata to the number

     of shares as to which they made such election) as if such shares were

     not Electing Shares in accordance with the terms of Section

     2.01(c)(ii).

          (c)  If the number of Electing Shares is less than the Non-Cash

Election Number, then:

          (i)  all Electing Shares shall be converted into the right to

     retain Company Common Stock in accordance with the terms of Section

     2.01(c)(i);

         (ii)  additional shares of Company Common Stock other than

     Electing Shares shall be converted into the right to retain Non-Cash

     Election Shares in accordance with the terms of 2.01(c) in the

     following manner:

               (1)  a proration factor (the "Cash Proration Factor") shall
                                             ---------------------

          be determined by dividing (x) the difference between the Non-Cash

          Election Number and the number of Electing Shares, by (y) the

          total number of shares of Company Common Stock other than

          Electing Shares; and

               (2)  the number of shares of Company Common Stock in

          addition to Electing Shares to be converted into the right to

          retain Non-Cash Election Shares shall be determined by

          multiplying the Cash Proration Factor by the total number of

          shares other than Electing Shares; and

        (iii)  subject to Section 2.01(d), shares of Company Common Stock

     subject to clause (ii) of this paragraph (c) 































<PAGE>



                                                                         13

     shall be converted into the right to retain Non-Cash Election Shares

     in accordance with Section 2.01(c)(i) (on a consistent basis among

     shareholders who held shares of Company Common Stock as to which they

     did not make the election referred to in Section 2.01(c)(i), pro rata

     to the number of shares as to which they did not make such election).

          SECTION 2.04.  Stock Plans.  (a)  As soon as practicable
                         -----------

following the date of this Agreement, the Board of Directors of the Company

(or, if appropriate, any committee administering the Stock Plans (as

defined below)) shall adopt such resolutions or take such other actions as

may be required to effect the following: 

          (i)  cause written notification of the Merger to be given to each

     holder of a Company Stock Option (as defined below) by the Board of

     Directors as provided in the Stock Plans (as defined below) to the

     effect that each such holder of a Company Stock Option (as defined

     below) may exercise such Company Stock Option no later than thirty

     days from the date of such notification (the "Exercise Period"), it
                                                   ---------------

     being understood that (x) with respect to any person, unless exercised

     within the Exercise Period (or cancelled in exchange for a cash

     payment pursuant to clause (y) of paragraph (ii) below) each Company

     Stock Option shall expire at the end of the Exercise Period and (y)

     with respect to any person subject to Section 16(a) of the Securities

     Exchange Act of 1934 ("Exchange Act"), no such person shall 
                            ------------





































<PAGE>



                                                                         14

     be entitled to a cash payment in the manner described in clause (y) of

     paragraph (ii) below; and

         (ii)  adjust the terms of all outstanding employee or director

     stock options to purchase shares of Company Common Stock ("Company
                                                                -------

     Stock Options") granted under any stock option or stock purchase plan,
     -------------

     program or arrangement of the Company, including without limitation,

     the Employee Incentive Stock Option Plan, the Second Amended and

     Restated Employee Stock Option Plan and the Non-Employee Director

     Stock Option Plan (collectively, the "Stock Plans"), to provide that,
                                           -----------

     at the Effective Time of the Merger (x) each Company Stock Option

     outstanding immediately prior to the Effective Time of the Merger

     shall vest as a consequence of the Merger and (y) with respect to any

     person not subject to Section 16(a) of the Securities Exchange Act of

     1934 ("Exchange Act"), each Company Stock Option having an exercise
            ------------

     price of less than $12.50, shall be cancelled in exchange for a

     payment from the Company after the Merger (subject to any applicable

     withholding taxes) equal to the product of (1) the total number of

     shares of Company Common Stock subject to such Company Stock Option

     and (2) the excess of $12.50 over the exercise price per share of

     Company Common Stock subject to such Company Stock Option, payable in

     cash immediately following the Effective Time of the Merger; 

        (iii)  except as provided herein or as otherwise agreed to by the

     parties, the Stock Plans and any other plan, 



































<PAGE>



                                                                         15

     program or arrangement providing for the issuance or grant of any

     other interest in respect of the capital stock of the Company or any

     subsidiary shall terminate as of the Effective Time of the Merger, and

     the Company shall ensure that following the Effective Time of the

     Merger no holder of a Company Stock Option nor any participant in any

     Stock Plan shall have any right thereunder to acquire equity

     securities of the Company following the Merger.

          (b)  The Company hereby represents and warrants that upon taking

of the actions specified above, immediately following the Effective Time of

the Merger no holder of a Company Stock Option nor any participant in any

Stock Plan shall have the right thereunder to acquire equity securities of

the Company after the Merger. 

          SECTION 2.05.  Exchange of Certificates.  (a)  Exchange Agent. 
                         ------------------------        --------------

As soon as reasonably practicable as of or after the Effective Time of the

Merger, the Company shall deposit with the Exchange Agent, for the benefit

of the holders of shares of Company Common Stock, for exchange in

accordance with this Article II, the cash portion of Merger Consideration.

          (b)  Exchange Procedures.  As soon as practicable after the
               -------------------

Effective Time of the Merger, each holder of an outstanding certificate or

certificates which prior thereto represented shares of Company Common Stock

shall, upon surrender to the Exchange Agent of such certificate or

certificates and acceptance thereof by the Exchange Agent, be entitled to a

certificate or certificates representing the number of full shares of

Company 

































<PAGE>



                                                                         16

Common Stock, if any, to be retained by the holder thereof pursuant to this

Agreement and the amount of cash, if any, into which the number of shares

of Company Common Stock previously represented by such certificate or

certificates surrendered shall have been converted pursuant to this

Agreement.  The Exchange Agent shall accept such certificates upon

compliance with such reasonable terms and conditions as the Exchange Agent

may impose to effect an orderly exchange thereof in accordance with normal

exchange practices.  After the Effective Time of the Merger, there shall be

no further transfer on the records of the Company or its transfer agent of

certificates representing shares of Company Common Stock which have been

converted, in whole or in part, pursuant to this Agreement into the right

to receive cash, and if such certificates are presented to the Company for

transfer, they shall be cancelled against delivery of cash and, if

appropriate, certificates for retained Company Common Stock. If any

certificate for such retained Company Common Stock is to be issued in, or

if cash is to be remitted to, a name other than that in which the

certificate for Company Common Stock surrendered for exchange is

registered, it shall be a condition of such exchange that the certificate

so surrendered shall be properly endorsed, with signature guaranteed, or

otherwise in proper form for transfer and that the person requesting such

exchange shall pay to the Company or its transfer agent any transfer or

other taxes required by reason of the issuance of certificates for such

retained Company Common Stock in a name other than that of the registered

holder of the certificate 

































<PAGE>



                                                                         17

surrendered, or establish to the satisfaction of the Company or its

transfer agent that such tax has been paid or is not applicable.  Until

surrendered as contemplated by this Section 2.05(b), each certificate for

shares of Company Common Stock shall be deemed at any time after the

Effective Time of the Merger to represent only the right to receive upon

such surrender the Merger Consideration as contemplated by Section 2.01. 

No interest will be paid or will accrue on any cash payable as Merger

Consideration or in lieu of any fractional shares of retained Company

Common Stock.

          (c)  Distributions with Respect to Unexchanged Shares.  No
               ------------------------------------------------

dividends or other distributions with respect to retained Company Common

Stock with a record date after the Effective Time of the Merger shall be

paid to the holder of any unsurrendered certificate for shares of Company

Common Stock with respect to the shares of retained Company Common Stock

represented thereby and no cash payment in lieu of fractional shares shall

be paid to any such holder pursuant to Section 2.05(e) until the surrender

of such certificate in accordance with this Article II.  Subject to the

effect of applicable laws, following surrender of any such certificate,

there shall be paid to the holder of the certificate representing whole

shares of retained Company Common Stock issued in connection therewith,

without interest, (i) at the time of such surrender or as promptly after

the sale of the Excess Shares (as defined in Section 2.05(e)) as

practicable, the amount of any cash payable in lieu of a fractional share

of retained Company Common Stock to which such holder is entitled pursuant

to Section 































<PAGE>



                                                                         18

2.05(e) and the proportionate amount of dividends or other distributions

with a record date after the Effective Time of the Merger theretofore paid

with respect to such whole shares of retained Company Common Stock, and

(ii) at the appropriate payment date, the proportionate amount of dividends

or other distributions with a record date after the Effective Time of the

Merger but prior to such surrender and a payment date subsequent to such

surrender payable with respect to such whole shares of retained Company

Common Stock.

          (d)  No Further Ownership Rights in Company Common Stock
               ---------------------------------------------------

Exchanged For Cash.  All cash paid upon the surrender for exchange of
- ------------------

certificates representing shares of Company Common Stock in accordance with

the terms of this Article II (including any cash paid pursuant to Section

2.05(e)) shall be deemed to have been issued (and paid) in full

satisfaction of all rights pertaining to the shares of Company Common Stock

exchanged for cash theretofore represented by such certificates.

          (e)  No Fractional Shares.  (i)  No certificates or scrip
               --------------------

representing fractional shares of retained Company Common Stock shall be

issued in connection with the Merger, and such fractional share interests

will not entitle the owner thereof to vote or to any rights of a

stockholder of the Company after the Merger; and

          (ii)  Notwithstanding any other provision of this Agreement, each

holder of shares of Company Common Stock exchanged pursuant to the Merger

who would otherwise have been entitled to receive a fraction of a share of

retained Company 

































<PAGE>



                                                                         19

Common Stock (after taking into account all shares of Company Common Stock

delivered by such holder) shall receive, in lieu thereof, a cash payment

(without interest) representing such holder's proportionate interest in the

net proceeds from the sale by the Exchange Agent (following the deduction

of applicable transaction costs), on behalf of all such holders, of the

shares (the "Excess Shares") of retained Company Common Stock representing
             -------------

such fractions.  Such sale shall be made as soon as practicable after the

Effective Time of the Merger.

          (f)  Termination of Exchange Fund.  Any portion of the Merger
               ----------------------------

Consideration deposited with the Exchange Agent pursuant to this Section

2.05 (the "Exchange Fund") which remains undistributed to the holders of
           -------------

the certificates representing shares of Company Common Stock for six months

after the Effective Time of the Merger shall be delivered to the Company,

upon demand, and any holders of shares of Company Common Stock prior to the

Merger who have not theretofore complied with this Article II shall

thereafter look only to the Company and only as general creditors thereof

for payment of their claim for cash, if any, retained Company Common Stock,

if any, any cash in lieu of fractional shares of retained Company Common

Stock and any dividends or distributions with respect to retained Company

Common Stock to which such holders may be entitled.

          (g)  No Liability.  None of Newco or the Company or the Exchange
               ------------

Agent shall be liable to any person in respect of any shares of retained

Company Common Stock (or dividends or distributions with respect thereto)

or cash from the Exchange 

































<PAGE>



                                                                         20

Fund delivered to a public official pursuant to any applicable abandoned

property, escheat or similar law.  If any certificates representing shares

of Company Common Stock shall not have been surrendered prior to one year

after the Effective Time of the Merger (or immediately prior to such

earlier date on which any cash, if any, any cash in lieu of fractional

shares of retained Company Common Stock or any dividends or distributions

with respect to retained Company Common Stock in respect of such

certificate would otherwise escheat to or become the property of any

Governmental Entity (as defined in Section 3.01(d))), any such cash,

dividends or distributions in respect of such certificate shall, to the

extent permitted by applicable law, become the property of the Company,

free and clear of all claims or interest of any person previously entitled

thereto.

          (h)  Investment of Exchange Fund.  The Exchange Agent shall
               ---------------------------

invest any cash included in the Exchange Fund, as directed by the Company,

on a daily basis.  Any interest and other income resulting from such

investments shall be paid to the Company.

                                ARTICLE III

                       Representations and Warranties
                       ------------------------------

          SECTION 3.01.  Representations and Warranties of the Company. 
                         ---------------------------------------------

The Company represents and warrants to Newco as follows:

          (a)  Organization, Standing and Corporate Power.  Each of the
               ------------------------------------------

     Company and each of its Subsidiaries (as defined in Section 3.01(b))

     is duly organized, validly existing and in good standing under the

     laws of the jurisdiction in which it 































<PAGE>



                                                                         21

     is incorporated and has the requisite corporate power and authority to

     carry on its business as now being conducted.  Each of the Company and

     each of its Subsidiaries is duly qualified or licensed to do business

     and is in good standing in each jurisdiction in which the nature of

     its business or the ownership or leasing of its properties makes such

     qualification or licensing necessary, other than in such jurisdictions

     where the failure to be so qualified or licensed (individually or in

     the aggregate) would not have a Material Adverse Effect (as defined in

     Section 8.04) with respect to the Company.  Attached as Section

     3.01(a) of the disclosure schedule ("Disclosure Schedule") delivered
                                          -------------------

     to Newco by the Company at the time of execution of this Agreement are

     complete and correct copies of the Articles of Incorporation, as

     amended, and By-laws, as amended, of the Company.  The Company has

     delivered to Newco complete and correct copies of the articles of

     incorporation (or other organizational documents) and by-laws of each

     of its Subsidiaries, in each case as amended to the date of this

     Agreement.

          (b)  Subsidiaries.  The only direct or indirect subsidiaries of
               ------------

     the Company (other than subsidiaries of the Company that would not

     constitute in the aggregate a "Significant Subsidiary" within the

     meaning of Rule 1-02 of Regulation S-X of the Securities and Exchange

     Commission (the "SEC")) are those listed in Section 3.01(b) of the
                      ---

     Disclosure Schedule (the "Subsidiaries").  All the 
                               ------------



































<PAGE>



                                                                         22

     outstanding shares of capital stock of each such Subsidiary have been

     validly issued and are fully paid and nonassessable and are owned (of

     record and beneficially) by the Company, by another Subsidiary (wholly

     owned) of the Company or by the Company and another such Subsidiary

     (wholly owned), free and clear of all pledges, claims, liens, charges,

     encumbrances and security interests of any kind or nature whatsoever

     (collectively, "Liens").  Except for the ownership interests set forth
                     -----

     in Section 3.01(b) of the Disclosure Schedule, the Company does not

     own, directly or indirectly, any capital stock or other ownership

     interest in any corporation, partnership, business association, joint

     venture or other entity.

          (c)  Capital Structure.  The authorized capital stock of the
               -----------------

     Company consists of (i) 200,000,000 shares of Company Common Stock,

     par value $.01 per share, and (ii) no shares of preferred stock. 

     Subject to any Permitted Changes (as defined in Section 4.01(a)(ii))

     there are:  (i) 78,098,341 shares of Company Common Stock issued and

     outstanding (including shares held in the treasury of the Company);

     (ii) 595,000 shares of Company Common Stock held in the treasury of

     the Company; (iii) 3,689,817 shares of Company Common Stock reserved

     for issuance upon exercise of authorized but unissued Company Stock

     Options pursuant to the Stock Plans; (iv) 1,242,917 shares of Company

     Common Stock issuable upon exercise of outstanding Company Stock

     Options (with an average exercise price of $8.36); and (v) 15,541,570

     shares 

































<PAGE>



                                                                         23

     of Company Common Stock reserved for issuance upon exercise of the

     Option.  Except as set forth above, no shares of capital stock or

     other equity securities of the Company are issued, reserved for

     issuance or outstanding.  All outstanding shares of capital stock of

     the Company are, and all shares which may be issued pursuant to the

     Stock Plans will be, when issued, duly authorized, validly issued,

     fully paid and nonassessable and not subject to preemptive rights. 

     There are no outstanding bonds, debentures, notes or other

     indebtedness or other securities of the Company having the right to

     vote (or convertible into, or exchangeable for, securities having the

     right to vote) on any matters on which stockholders of the Company may

     vote.  Except as set forth above and except for the Option, there are

     no outstanding securities, options, warrants, calls, rights,

     commitments, agreements, arrangements or undertakings of any kind to

     which the Company or any of its subsidiaries is a party or by which

     any of them is bound obligating the Company or any of its subsidiaries

     to issue, deliver or sell, or cause to be issued, delivered or sold,

     additional shares of capital stock or other equity or voting

     securities of the Company or of any of its subsidiaries or obligating

     the Company or any of its subsidiaries to issue, grant, extend or

     enter into any such security, option, warrant, call, right,

     commitment, agreement, arrangement or undertaking.  The only

     outstanding indebtedness for borrowed money of the Company and its

     subsidiaries is (i) $100 million in principal amount of 

































<PAGE>



                                                                         24

     6.62% Series A Senior Notes Due September 15, 2003 (the "Series A
                                                              --------

     Senior Notes") issued pursuant to the Note Purchase Agreement, dated
     ------------

     as of September 1, 1993 (the "Note Purchase Agreement"), (ii) $100
                                   -----------------------

     million in aggregate principal amount of 7.09% of Series B Senior

     Notes Due September 15, 2008 (the "Series B Senior Notes," and
                                        ---------------------

     together with the Series A Senior Notes, the "Senior Notes") issued
                                                   ------------

     pursuant to the Note Purchase Agreement, (iii) $19.7 million of

     capitalized leases as of December 31, 1994 disclosed in Section

     3.01(c) of the Disclosure Schedule and (iv) other indebtedness not

     exceeding $2 million.  Other than the Senior Notes and any loans and

     other extensions of credit under the Credit Agreement dated as of

     August 28, 1992 among the Company, Wachovia Bank of Georgia, N.A. and

     the banks parties thereto (the "Credit Agreement"), each of which is
                                     ----------------

     prepayable in full in accordance with its terms, no indebtedness for

     borrowed money of the Company or its subsidiaries contains any

     restriction upon the incurrence of indebtedness for borrowed money by

     the Company or any of its subsidiaries or restricts the ability of the

     Company or any of its subsidiaries to grant any Liens on its

     properties or assets.  Other than the Company Stock Options, the

     Option and the Stockholders Agreement and other than as disclosed in

     Section 3.01(c) of the Disclosure Schedule, (i) there are no

     outstanding contractual obligations, commitments, understandings or

     arrangements of the Company or any of its subsidiaries to repurchase,

     redeem or otherwise acquire or 

































<PAGE>



                                                                         25

     make any payment in respect of any shares of capital stock of the

     Company or any of its subsidiaries and (ii) to the knowledge of the

     Company, there are no irrevocable proxies with respect to shares of

     capital stock of the Company or any subsidiary of the Company except

     for proxies granted in favor of Ronald G. Bruno by Ann Bruno, Alan

     Bruno, David Bruno and Suzanne Bowness.  Sections 1 and 2 of the

     Stockholders Agreement Disclosure Schedule (as defined in the

     Stockholders Agreement), which set forth the record and, to the

     knowledge of the Company, beneficial ownership of, and voting power in

     respect of, the capital stock of the Company with respect to the

     signatories to the Stockholders Agreement, are accurate in all

     material respects.  Except as set forth above, there are no agreements

     or arrangements pursuant to which the Company is or could be required

     to register shares of Company Common Stock or other securities under

     the Securities Act of 1933, as amended (the "Securities Act") or other
                                                  --------------

     agreements or arrangements with or among any securityholders of the

     Company with respect to securities of the Company.  

          (d)  Authority; Noncontravention.  The Company has the requisite
               ---------------------------

     corporate and other power and authority to enter into this Agreement

     and the Option Agreement and, subject to the Company Stockholder

     Approval with respect to the consummation of the Merger, to consummate

     the transactions contemplated hereby and thereby.  The execution and

     delivery of this Agreement and the Option Agreement by the Company 



































<PAGE>



                                                                         26

     and the consummation by the Company of the transactions contemplated

     hereby and thereby have been duly authorized by all necessary

     corporate action on the part of the Company, subject, in the case of

     the Merger, to the Company Stockholder Approval.  Each of this

     Agreement and the Option Agreement has been duly executed and

     delivered by the Company and constitutes a valid and binding

     obligation of the Company, enforceable against the Company in

     accordance with its terms.  Except for the Senior Notes, the Credit

     Agreement and except as disclosed in Section 3.01(d) of the Disclosure

     Schedule, the execution and delivery of each of this Agreement and the

     Option Agreement do not, and the consummation of the transactions

     contemplated by this Agreement and the Option Agreement and compliance

     with the provisions hereof and thereof will not, conflict with, or

     result in any breach or violation of, or default (with or without

     notice or lapse of time, or both) under, or give rise to a right of

     termination, cancellation or acceleration of or "put" right with

     respect to any obligation or to loss of a material benefit under, or

     result in the creation of any Lien upon any of the properties or

     assets of the Company or any of its subsidiaries under, (i) the

     Articles of Incorporation, as amended, or By-laws, as amended, of the

     Company or the comparable charter or organizational documents of any

     of its subsidiaries, (ii) any loan or credit agreement, note, note

     purchase agreement, bond, mortgage, indenture, lease or other

     agreement, instrument, 




<PAGE>



                                                                         27

     permit, concession, franchise or license applicable to the Company or

     any of its subsidiaries or their respective properties or assets or (iii)

     subject to the governmental filings and other matters referred to in the

     following sentence, any judgment, order, decree, statute, law, ordinance,

     rule, regulation or arbitration award applicable to the Company or any of

     its subsidiaries or their respective properties or assets, other than, in

     the case of clauses (ii) and (iii), any such conflicts, breaches,

     violations, defaults, rights, losses or Liens that individually or in the

     aggregate could not have a Material Adverse Effect with respect to the

     Company or could not prevent, hinder or materially delay the ability

     of the Company to consummate the transactions contemplated by this

     Agreement or the Option Agreement.  No consent, approval, order or

     authorization of, or registration, declaration or filing with, or

     notice to, any Federal, state or local government or any court,

     administrative agency or commission or other governmental authority or

     agency, domestic or foreign (a "Governmental Entity"), is required by
                                     -------------------

     or with respect to the Company or any of its subsidiaries in

     connection with the execution and delivery of this Agreement or the

     Option Agreement by the Company or the consummation by the Company of

     the transactions contemplated hereby or thereby, except, with respect

     to this Agreement, for (i) the filing of a premerger notification and

     report form by the Company under the Hart-Scott-Rodino Antitrust

     Improvements 




<PAGE>



                                                                         28

     Act of 1976, as amended (the "HSR Act"), (ii) the filing with the SEC
                                   -------

     of (x) a proxy statement relating to the Company Stockholder Approval

     (such proxy statement as amended or supplemented from time to time,

     the "Proxy Statement"), (y) the registration statement on Form S-4 to
          ---------------

     be filed with the SEC by the Company in connection with the issuance

     of the Common Stock of the Company following the Merger (the "Form S-
                                                                   -------

     4") and (z) such reports under the Exchange Act as may be required in
     -

     connection with this Agreement and the transactions contemplated by

     this Agreement, (iii) the filing of the Articles of Merger with the

     Secretary of State of the State of Alabama and appropriate documents

     with the relevant authorities of other states in which the Company is

     qualified to do business and (iv) such other consents, approvals,

     orders, authorizations, registrations, declarations, filings or

     notices as are set forth in Section 3.01(d) of the Disclosure

     Schedule.

          (e)  SEC Documents; Undisclosed Liabilities.  The Company has
               --------------------------------------

     filed all required reports, schedules, forms, statements and other

     documents with the SEC since June 30, 1991 (collectively, and in each

     case including all exhibits and schedules thereto and documents

     incorporated by reference therein, the "SEC Documents").  As of their
                                             -------------

     respective dates, the SEC Documents complied in all material respects

     with the requirements of the Securities Act, or the Exchange Act, as

     the case may be, and the rules and regulations of the SEC promulgated

     thereunder applicable to 












<PAGE>



                                                                         29

     such SEC Documents, and none of the SEC Documents (including any and

     all financial statements included therein) as of such dates contained

     any untrue statement of a material fact or omitted to state a material

     fact required to be stated therein or necessary in order to make the

     statements therein, in the light of the circumstances under which they

     were made, not misleading.  Except to the extent revised or superseded

     by a subsequent filing with the SEC (a copy of which has been provided

     to Newco prior to the date of this Agreement), none of the SEC

     Documents filed by the Company since June 30, 1994 and prior to the

     date of this Agreement (the "Recent SEC Documents") contains any
                                  --------------------

     untrue statement of a material fact or omits to state any material

     fact required to be stated therein or necessary in order to make the

     statements therein, in the light of the circumstances under which they

     were made, not misleading.  The consolidated financial statements of

     the Company included in all SEC Documents filed since June 30, 1994

     (the "SEC Financial Statements") comply as to form in all material
           ------------------------

     respects with applicable accounting requirements and the published

     rules and regulations of the SEC with respect thereto, have been

     prepared in accordance with generally accepted accounting principles

     (except, in the case of unaudited consolidated quarterly statements,

     as permitted by Form 10-Q of the SEC) applied on a consistent basis

     during the periods involved (except as may be indicated in the notes

     thereto) and fairly present the consolidated financial 



































<PAGE>



                                                                         30

     position of the Company and its consolidated subsidiaries as of the

     dates thereof and the consolidated results of their operations and

     cash flows for the periods then ended (subject, in the case of

     unaudited quarterly statements, to normal year-end audit adjustments). 

     Except as set forth in the Recent SEC Documents and except as

     disclosed in Section 3.01(e) of the Disclosure Schedule, at the date

     of the most recent audited financial statements of the Company

     included in the Recent SEC Documents, neither the Company nor any of

     its subsidiaries had, and since such date neither the Company nor any

     of such subsidiaries has incurred, any liabilities or obligations of

     any nature (whether accrued, absolute, contingent or otherwise) which,

     individually or in the aggregate, could reasonably be expected to have

     a Material Adverse Effect with respect to the Company.

          (f)  Information Supplied.  None of the information supplied or
               --------------------

     to be supplied by the Company for inclusion or incorporation by

     reference in (i) the Form S-4 will, at the time the Form S-4 is filed

     with the SEC, and at any time it is amended or supplemented or at the

     time it becomes effective under the Securities Act, contain any untrue

     statement of a material fact or omit to state any material fact

     required to be stated therein or necessary to make the statements

     therein not misleading, and (ii) the Proxy Statement will, at the date

     it is first mailed to the Company's stockholders or at the time of the

     Stockholders Meeting, contain any untrue statement of a material fact

     or 

































<PAGE>



                                                                         31

     omit to state any material fact required to be stated therein or

     necessary in order to make the statements therein, in the light of the

     circumstances under which they are made, not misleading.  The Form S-4

     will, as of its effective date, and the prospectus contained therein

     will, as of its date, comply as to form in all material respects with

     the requirements of the Securities Act and the rules and regulations

     promulgated thereunder.  The Proxy Statement will comply as to form in

     all material respects with the requirements of the Exchange Act and

     the rules and regulations promulgated thereunder, except that no

     representation is made by the Company with respect to statements made

     or incorporated by reference therein based on information supplied in

     writing by Newco specifically for inclusion in the Proxy Statement. 

     For purposes of this Agreement, the parties agree that statements made

     and information in the Form S-4 and the Proxy Statement relating to

     the Federal income tax consequences of the transactions herein

     contemplated to holders of Company Common Stock shall be deemed to be

     supplied by the Company and not by Newco.

          (g)  Absence of Certain Changes or Events.  Except as disclosed
               ------------------------------------

     in the Recent SEC Documents, since the date of the most recent audited

     financial statements included in such Recent SEC Documents, the

     Company has conducted its business only in the ordinary course

     consistent with past practice, and there is not and has not been: (i)

     any Material Adverse Change with respect to the Company; (ii) any

     condition, 

































<PAGE>



                                                                         32

     event or occurrence which, individually or in the aggregate, could

     reasonably be expected to have a Material Adverse Effect or give rise

     to a Material Adverse Change with respect to the Company; (iii) any

     event which, if it had taken place following the execution of this

     Agreement, would not have been permitted by Section 4.01 without the

     prior consent of Newco; or (iv) any condition, event or occurrence

     which could reasonably be expected to prevent, hinder or materially

     delay the ability of the Company to consummate the transactions

     contemplated by this Agreement or the Option Agreement.

          (h)  Litigation; Labor Matters; Compliance with Laws.
               -----------------------------------------------

               (x) Except as disclosed in the Recent SEC Documents, there

          is (1) no suit, action or proceeding or investigation pending,

          (2) to the knowledge of the Company, no suit, action or

          proceeding or investigation threatened against or affecting the

          Company or any of its subsidiaries and (3) to the knowledge of

          the Company, no basis for any such suit, action, proceeding or

          investigation that, individually or in the aggregate, could

          reasonably be expected to have a Material Adverse Effect with

          respect to the Company or prevent, hinder or materially delay the

          ability of the Company to consummate the transactions

          contemplated by this Agreement or the Option Agreement, nor is

          there any judgment, decree, injunction, rule or order of any

          Governmental Entity or arbitrator outstanding against 



































<PAGE>



                                                                         33

          the Company or any of its subsidiaries having, or which in the

          future could have, any such effect.

               (y)  Except as disclosed in Section 3.01(h)(ii) of the

          Disclosure Schedule, (1) neither the Company nor any of its

          subsidiaries is a party to, or bound by, any collective

          bargaining agreement, contract or other agreement or

          understanding with a labor union or labor organization; (2) to

          the best knowledge of the Company, neither the Company nor any of

          its subsidiaries is the subject of any proceeding asserting that

          it or any subsidiary has committed an unfair labor practice or

          seeking to compel it to bargain with any labor organization as to

          wages or conditions of employment; (3) there is no strike, work

          stoppage or other labor dispute involving it or any of its

          subsidiaries pending or, to its knowledge, threatened; (4) no

          action, suit, complaint, charge, arbitration, inquiry, proceeding

          or investigation by or before any court, governmental agency,

          administrative agency or commission brought by or on behalf of

          any employee, prospective employee, former employee, retiree,

          labor organization or other representative of the Company's

          employees is pending or, to the best knowledge of the Company,

          threatened against the Company or any of its subsidiaries which

          could have a Material Adverse Effect with respect to the Company;

          (5) no grievance is pending or, to the best knowledge of the

          Company, threatened against the 

































<PAGE>



                                                                         34

          Company or any of its subsidiaries which could have a Material

          Adverse Effect with respect to the Company; (6) neither the

          Company nor any of its subsidiaries is a party to, or otherwise

          bound by, any consent decree with, or citation by, any government

          agency relating to employees or employment practices; (7) to the

          best knowledge of the Company, the Company and each subsidiary is

          in compliance with all applicable laws, agreements, contracts,

          and policies relating to employment, employment practices, wages,

          hours, and terms and conditions of employment except for failures

          so to comply, if any, that individually or in the aggregate could

          not reasonably be expected to have a Material Adverse Effect with

          respect to the Company; (8) the Company has paid in full to all

          employees of the Company and its subsidiaries all wages,

          salaries, commissions, bonuses, benefits and other compensation

          due to such employees or otherwise arising under any policy,

          practice, agreement, plan, program, statute or other law; and (9)

          the Company is not liable for any severance pay or other payments

          to any employee or former employee arising from the termination

          of employment under any benefit or severance policy, practice,

          agreement, plan, or program of the Company, nor to the best of

          its knowledge will the Company have any liability  which exists

          or arises, or may be deemed to exist or arise, under any

          applicable law or 



































<PAGE>



                                                                         35

          otherwise, as a result of or in connection with the transactions

          contemplated hereunder or as a result of the termination by the

          Company of any persons employed by the Company or any of its

          subsidiaries on or prior to the Effective Time of the Merger.

               (z)  The conduct of the business of each of the Company and

          each of its subsidiaries complies with all statutes, laws,

          regulations, ordinances, rules, judgments, orders, decrees or

          arbitration awards applicable thereto, except for violations or

          failures so to comply, if any, that, individually or in the

          aggregate, could not reasonably be expected to have a Material

          Adverse Effect with respect to the Company.

          (i)  Employee Benefit Plans.  (1)  Section 3.01(i) of the
               ----------------------

     Disclosure Schedule contains a true and complete list of each

     "employee benefit plan" (within the meaning of section 3(3) of the

     Employee Retirement Income Security Act of 1974, as amended ("ERISA"),
                                                                   -----

     (including, without limitation, multiemployer plans within the meaning

     of ERISA section 3(37)), stock purchase, stock option, severance,

     employment, change-in-control, fringe benefit, collective bargaining,

     bonus, incentive, deferred compensation and all other employee benefit

     plans, agreements, programs, policies or other arrangements relating

     to employment, benefits or entitlements, whether or not subject to

     ERISA (including any funding mechanism therefor now in effect or

     required in the future as a result of the transaction contemplated by

     this 

































<PAGE>



                                                                         36

     Agreement or otherwise), whether formal or informal, oral or written,

     legally binding or not under which any employee or former employee of

     the Company has any present or future right to benefits or under which

     the Company has any present or future liability.  All such plans,

     agreements, programs, policies and arrangements shall be collectively

     referred to as the "Company Plans".  
                         -------------

          (2)  With respect to each Company Plan, the Company will deliver

     to Newco on the terms set forth in Section 3.03 hereof a current,

     accurate and complete copy (or, to the extent no such copy exists, an

     accurate description) thereof and, to the extent applicable, (i) any

     related trust agreement, annuity contract or other funding instrument;

     (ii) the most recent determination letter; (iii) any summary plan

     description and other written communications (or a description of any

     oral communications) by the Company to its employees concerning the

     extent of the benefits provided under a Company Plan; and (iv) for the

     three most recent years (I) the Form 5500 and attached schedules;

     (II) audited financial statements; (III) actuarial valuation reports;

     and (IV) attorney's response to an auditor's request for information. 

          (3)  (i) Each Company Plan has been established and administered

     in accordance with its terms, and in compliance with the applicable

     provisions of ERISA, the Code and other applicable laws, rules and

     regulations, in each case in all material respects; (ii) each Company

     Plan which is intended 



































<PAGE>



                                                                         37

     to be qualified within the meaning of Code section 401(a) is so

     qualified and has received a favorable determination letter as to its

     qualification and nothing has occurred, whether by action or failure

     to act, which would cause the loss of such qualification; (iii) with

     respect to any Company Plan, no actions, suits or claims (other than

     routine claims for benefits in the ordinary course) are pending or, to

     the best knowledge of the Company, threatened, no facts or

     circumstances exist which could give rise to any such actions, suits

     or claims and the Company will promptly notify Buyer in writing of any

     pending claims or, to the knowledge of the Company, any threatened

     claims arising between the date hereof and the Effective Time of the

     Merger; (iv) neither the Company nor any other party has engaged in a

     prohibited transaction, as such term is defined under Code section

     4975 or ERISA section 406, which would subject the Company or the

     Buyer to any taxes, penalties or other liabilities under Code section

     4975 or ERISA sections 409 or 502(i) (v) no event has occurred and no

     condition exists that would subject the Company, either directly or by

     reason of its affiliation with any member of its Controlled Group

     (defined as any organization which is a member of a controlled group

     of organizations within the meaning of Code sections 414(b), (c), (m)

     or (o)), to any tax, fine or penalty imposed by ERISA, the Code or

     other applicable laws, rules and regulations including, but not

     limited to the taxes imposed by Code sections 4971, 4972, 4977, 4979, 



































<PAGE>



                                                                         38

     4980B, 4976(a) or the fine imposed by ERISA section 502(c); (vi) all

     insurance premiums required to be paid with respect to Company Plans

     as of the Effective Time of the Merger have been or will be paid prior

     thereto and adequate reserves have been provided for on the Company's

     balance sheet for any premiums (or portions thereof) attributable to

     service on or prior to the Effective Time of the Merger; (vii) for

     each Company Plan with respect to which a Form 5500 has been filed, no

     material change has occurred with respect to the matters covered by

     the most recent Form since the date thereof; (viii) except as

     disclosed in Section 3.01(i) of the Disclosure Schedule, all

     contributions required to be made prior to the Effective Time of the

     Merger under the terms of any Company Plan, the Code, ERISA or other

     applicable laws, rules and regulations have been or will be timely

     made and adequate reserves have been provided for on the Company's

     balance sheet for all benefits attributable to service on or prior to

     the Effective Time of the Merger; (ix) no Company Plan provides for an

     increase in benefits on or after the Effective Time of the Merger; and

     (x) each Company Plan may be amended or terminated without obligation

     or liability (other than those obligations and liabilities for which

     specific assets have been set aside in a trust or other funding

     vehicle or reserved for on the Company's balance sheet or obligations

     under plans required by contracts with labor unions).





































<PAGE>



                                                                         39

     (4)  Except as disclosed in Section 3.01(i)(4) of the Disclosure

Schedule and except to the extent each of the following, individually or in

the aggregate, would not result in a material liability to the Company,

(i) no Company Plan has incurred any "accumulated funding deficiency" as

such term is defined in ERISA section 302 and Code section 412 (whether or

not waived); (ii) no event or condition exists which could be deemed a

reportable event within the meaning of ERISA section 4043 which could

result in a liability to the Company or any member of its Controlled Group

and no condition exists which could subject the Company or any member of

its Controlled Group to a fine under ERISA section 4071; (iii) as of the

Effective Time of the Merger, the Company and each member of its Controlled

Group have made all required premium payments when due to the PBGC;

(iv) neither the Company nor any member of its Controlled Group is subject

to any liability to the PBGC for any plan termination occurring on or prior

to the Effective Time of the Merger; (v) no amendment has occurred which

has required or could require the Company or any member of its Controlled

Group to provide security pursuant to Code section 401(a)(29); and (vi)

neither the Company nor any member of its Controlled Group has engaged in a

transaction which could subject it to liability under ERISA section 4069.

          (5)  With respect to each of the Company Plans which is not a

     multiemployer plan within the meaning of section 







































<PAGE>



                                                                         40

     4001(a)(3) of ERISA but is subject to Title IV of ERISA, as of the

     Effective Time of the Merger, except as disclosed in Section 3.01(i)

     of the Disclosure Schedule, the assets of each such Company Plan are

     at least equal in value to the present value of the accrued benefits

     (vested and unvested) of the participants in such Company Plan on a

     termination and projected basis, based on the actuarial methods and

     assumptions indicated in the most recent actuarial valuation reports.

          (6)  Except as disclosed in Section 3.01(i)(6) of the Disclosure

     Schedule, with respect to any multiemployer plan (within the meaning

     of section 4001(a)(3) of ERISA) to which the Company or any member of

     its Controlled Group has any liability or contributes (or has at any

     time contributed or had an obligation to contribute):  (i) the Company

     and each member of its Controlled Group has or will have, as of the

     Effective Time of the Merger, made all contributions to each such

     multiemployer plan required by the terms of such multiemployer plan or

     any collective bargaining agreement; (ii) neither the Company nor any

     member of its Controlled Group has incurred any withdrawal liability

     under Title IV of ERISA or would be subject to such liability if, as

     of the Effective Time of the Merger, the Company or any member of its

     Controlled Group were to engage in a complete withdrawal (as defined

     in ERISA section 4203) or partial withdrawal (as defined in ERISA

     section 4205) from any such multiemployer plan; (iii) no such

     multiemployer plan is in reorganization 



































<PAGE>



                                                                         41

     or insolvent (as those terms are defined in ERISA sections 4241 and

     4245, respectively); and (iv) neither the Company nor any member of

     its Controlled Group has engaged in a transaction which could subject

     it to liability under ERISA section 4212(c).

          (7)  (i) Each Company Plan which is intended to meet the

     requirements for tax-favored treatment under Subchapter B of Chapter 1

     of Subtitle A of the Code meets such requirements; and (ii) the

     Company has received a favorable determination from the Internal

     Revenue Service with respect to any trust intended to be qualified

     within the meaning of Code section 501(c)(9).

          (8)  Section 3.01(i)(8) of the Disclosure Schedule sets forth, on

     a plan by plan basis, the present value of benefits payable presently

     or in the future to present or former employees of the Company under

     each unfunded Company Plan.

          (9)  Except as set forth in Section 3.01(i)(9) of the Disclosure

     Schedule, no Company Plan exists which could result in the payment to

     any Company employee of any money or other property or rights or

     accelerate or provide any other rights or benefits to any Company

     employee as a result of the transaction contemplated by this

     Agreement, whether or not such payment would constitute a parachute

     payment within the meaning of Code section 280G.







































<PAGE>



                                                                         42

          (j)  Tax Returns and Tax Payments.  Except as disclosed in
               ----------------------------

     Section 3.01(j) of the Disclosure Schedule, the Company and each of

     its subsidiaries, and any consolidated, combined, unitary or aggregate

     group for Tax purposes of which the Company or any of its subsidiaries

     is or has been a member (a "Consolidated Group") has timely filed all
                                 ------------------

     Tax Returns required to be filed by it, has paid all Taxes shown

     thereon to be due and has provided adequate reserves in its financial

     statements for any Taxes that have not been paid, whether or not shown

     as being due on any returns.  Except as disclosed in Section 3.01(j)

     of the Disclosure Schedule, (i) No material claim for unpaid Taxes has

     become a lien against the property of the Company or any of its

     subsidiaries or is being asserted against the Company or any of its

     subsidiaries; (ii) to the best knowledge of the Company, no audit of

     any Tax Return of the Company or any of its subsidiaries is being

     conducted by a Tax authority; (iii) no extension of the statute of

     limitations on the assessment of any Taxes has been granted by the

     Company or any of its subsidiaries and is currently in effect; (iv) no

     consent under Section 341(f) of the Code has been filed with respect

     to the Company or any of its subsidiaries; (v) neither the Company nor

     any of its subsidiaries is a party to any agreement or arrangement

     that would result, separately or in the aggregate, in the actual or

     deemed payment by the Company or a subsidiary of any "excess parachute

     payments" within the meaning of Section 280G of the Code; (vi) no 



































<PAGE>



                                                                         43

     acceleration of the vesting schedule for any property that is

     substantially unvested within the meaning of the regulations under

     Section 83 of the Code will occur in connection with the transactions

     contemplated by this Agreement; (vii) none of the Company or its

     subsidiaries has been at any time a member of any partnership or joint

     venture or the holder of a beneficial interest in any trust for any

     period for which the statute of limitations for any Tax has not

     expired; (viii) none of the Company or its subsidiaries has been a

     United States real property holding corporation within the meaning of

     Section 897(c)(2) of the Code during the applicable period specified

     in Section 897(c)(1)(A)(ii) of the Code; (ix) none of the Company or

     its subsidiaries is doing business in or engaged in a trade or

     business in any jurisdiction in which it has not filed all required

     income or franchise tax returns; (x) the Company and each of its

     subsidiaries have made all payments of estimated Taxes required to be

     made under Section 6655 of the Code and any comparable state, local or

     foreign Tax provision; (xi) to the best knowledge of the Company, all

     Taxes required to be withheld, collected or deposited by or with

     respect to the Company and each of its subsidiaries have been timely

     withheld, collected or deposited, as the case may be, and, to the

     extent required, have been paid to the relevant taxing authority;

     (xii) neither the Company nor any of its subsidiaries has issued or

     assumed (A) any obligations described in Section 279(a) of the Code,

     (B) any 

































<PAGE>



                                                                         44

     applicable high yield discount obligations, as defined in Section

     163(i) of the Code, or (C) any registration-required obligations,

     within the meaning of Section 163(f)(2) of the Code, that is not in

     registered form; (xiii) there are no requests for information

     currently outstanding that could affect the Taxes of the Company or

     any of its subsidiaries; (xiv) to the best knowledge of the Company,

     there are no proposed reassessments of any property owned by the

     Company or any of its subsidiaries or other proposals that could

     increase the amount of any Tax to which the Company or any such

     subsidiary would be subject; and (xv) no power of attorney that is

     currently in force has been granted with respect to any matter

     relating to Taxes that could materially affect the Tax liability of

     the Company or one of its subsidiaries.  As used herein, "Taxes" shall
                                                               -----

     mean all taxes of any kind, including, without limitation, those on or

     measured by or referred to as income, gross receipts, sales, use, ad

     valorem, franchise, profits, license, withholding, payroll,

     employment, excise, severance, stamp, occupation, premium, value

     added, property or windfall profits taxes, customs, duties or similar

     fees, assessments or charges of any kind whatsoever, together with any

     interest and any penalties, additions to tax or additional amounts

     imposed by any governmental authority, domestic or foreign.  As used

     herein, "Tax Return" shall mean any return, report or statement
              ----------

     required to be filed with any governmental authority with respect to

     Taxes.

































<PAGE>



                                                                         45

          (k)  Properties.  (i)  Owned Real Property.  Section 3.01(k)(i)
               ----------        -------------------

     of the Disclosure Schedule sets forth, by address, owner and usage,

     all of the real property owned by the Company, any of its subsidiaries

     or any partnerships, joint ventures or other business organizations

     (collectively the "Ventures") of which the Company or its subsidiaries
                        --------

     are party (collectively, the "Owned Real Property").  Except as
                                   -------------------

     disclosed in Section 3.01(k)(ii) of the Disclosure Schedule, each of

     the Company, its subsidiaries and the Ventures have good and

     sufficient, valid and marketable title to the Owned Real Property free

     and clear of all Liens and other encumbrances that, individually or in

     the aggregate could reasonably be expected to have a Material Adverse

     Effect with respect to the Company.  Except as set forth in Section

     3.01(k)(ii) of the Disclosure Schedule, there are (a) no outstanding

     contracts for any improvements to the Owned Real Property which have

     not been fully paid that, individually or in the aggregate could

     reasonably be expected to have a Material Adverse Effect with respect

     to the Company, (b) no expenses of any kind (including brokerage and

     leasing commissions) pertaining to the Owned Real Property which have

     not been fully paid and (c) no outstanding contracts for the sale of

     any of the Owned Real Property, except those contracts the property in

     respect of which is not in excess of $100,000 individually.  

              (ii)  Leased Real Property.  Section 3.01(k)(iii) of the
                    --------------------

Disclosure Schedule sets forth, by address, owner and 



































<PAGE>



                                                                         46

usage, a true and complete list of all real property agreements (including

any amendments thereto) pursuant to which the Company, its subsidiaries or

any Venture lease, sublease or otherwise occupy any real property (the

"Real Property Leases").  Pursuant to the Real Property Leases, the
 --------------------

Company, its subsidiaries or a Venture, as the case may be, have validly

existing and enforceable leasehold, subleasehold or occupancy interests in

the property leased thereunder in each case fee from defaults and events

which with the passage of time would constitute a default except in either

instance for defaults which individually or in the aggregate, would not be

material and adverse to the financial condition, business or operations of

the Company, its subsidiaries or the Venture, as the case may be. 

             (iii)  Third Party Leases.  Section 3.01(k)(iv) of the
                    ------------------

Disclosure Schedule sets forth, by address, owner and usage, a true and

complete list of all real property agreements (including any amendments

thereto) pursuant to which the Company, any of its subsidiaries or any

Venture leases, subleases or otherwise permits any third party to occupy

any Owned Real Property or Leased Real Property (collectively, the "Third

Party Leases").  Each of the Third Party Leases is in full force and effect

and in each case free from defaults and events which with the passage of

time would constitute a default (by landlord or tenant thereunder) except

in either instance for defaults which individually or in the aggregate,

would not have a Material Adverse Effect with respect to the Company. 

Except as set forth in Section 3.01(k)(iv) of the Disclosure Schedule, none

of the 

































<PAGE>



                                                                         47

Third Party Leases grant any options or other rights to the tenant

thereunder to purchase any of the Owned Real Property or Leased Real

Property. 

              (iv)  Development Agreements.  Section 3.01(k)(v) of the
                    ----------------------

Disclosure Schedule sets forth a true and complete list of all agreements

(including any amendments thereto; as amended, the "Development

Agreements") pursuant to which (i) any third party has been given the right

(exclusive or otherwise) to develop any real property for the Company, any

of its subsidiaries or any Venture or (ii) the Company, any of its

subsidiaries or any Venture has agreed to develop, construct or occupy in

the future (whether by lease or other occupancy agreement) any real

property.  Except as set forth in Section 3.01(k)(v) of the Disclosure

Schedule, each of the Development Agreements is in full force and effect

and in each case free from defaults and events which with the passage of

time would constitute a default thereunder.

               (v)  Permits.  Each of the Company, its subsidiaries and the
                    -------

Ventures has all permits (including, without limitation, any and all beer,

wine and/or liquor licenses) necessary to own or operate its Owned Real

Property and Leased Real Property, and no such permits will be required, as

a result of the Merger or the other transactions contemplated hereby, to be

issued after the Closing in order to permit the Company following the

Merger to continue to own or operate such Properties, other than any such

permits which are ministerial in 



































<PAGE>



                                                                         48

nature or the absence of which would not have a Material Adverse Effect

with respect to the Company.

              (vi)  Violations/Condemnation.  Except as set forth in
                    -----------------------

Section 3.01(k)(vi) of the Disclosure Schedule, neither the Company, its

subsidiaries nor any Venture has received, with respect to any Owned Real

Property or Leased Real Property, any written notice of default or any

written notice of noncompliance with respect to applicable state, federal

and local laws and regulations relating to zoning, building, fire, use

restriction or safety or health codes which have not been remedied in all

respects which could have a Material Adverse Effect.  There is no pending

or to the knowledge of the Company, its subsidiaries or any Venture,

threatened condemnation or other governmental taking of any of the Owned

Real Property or Leased Real Property.

          (l)  Environmental Matters.  Except as disclosed in Section
               ---------------------

     3.01(l) of the Disclosure Schedule, which disclosed items of non-

     compliance could not, individually or in the aggregate, reasonably be

     expected to have a Material Adverse Effect with respect to the

     Company, (i) the Company and its subsidiaries hold and formerly held,

     and, to the best knowledge of the Company, are, and have been, in

     compliance with, all Environmental Permits, and the Company and its

     subsidiaries are, and have been, otherwise in compliance with all

     applicable Environmental Laws and there are no circumstances that

     might prevent or interfere with such compliance in the future;



































<PAGE>



                                                                         49

    (ii)  None of the Company or its subsidiaries has received any

Environmental Claim, and none of the Company or its subsidiaries is aware

after reasonable inquiry, of any threatened material Environmental Claim or

of any circumstances, conditions or events that could reasonably be

expected to give rise to a material Environmental Claim, against the

Company or any of its subsidiaries;

        (iii)  None of the Company or its subsidiaries has entered into or

     agreed to any consent decree, order or agreement under any

     Environmental Law, and none of the Company or its subsidiaries is

     subject to any material judgment, decree, order or other material

     requirement relating to compliance with any Environmental Law or to

     investigation, cleanup, remediation or removal of regulated substances

     under any Environmental Law;

         (iv)  To the best knowledge of the Company, there are no (A)

     underground storage tanks, (B) polychlorinated biphenyls, (C) asbestos

     or asbestos-containing materials, (D) urea-formaldehyde insulation,

     (E) sumps, (F) surface impoundments, (G) landfills, (H) sewers or

     septic systems or (I) Hazardous Materials present at any facility

     currently or formerly owned, leased, operated or otherwise used by the

     Company or any of its subsidiaries that could reasonably be expected

     to give rise to liability of the Company or any of its subsidiaries

     under any Environmental Laws;

          (v)  There are no past (including, without limitation, with

     respect to assets or businesses formerly owned, leased 

































<PAGE>



                                                                         50

     or operated by the Company or any of its subsidiaries) or present

     actions, activities, events, conditions or circumstances, including

     without limitation the release, threatened release, emission,

     discharge, generation, treatment, storage or disposal of Hazardous

     Materials, that could reasonably be expected to give rise to liability

     of the Company or any of its subsidiaries under any Environmental Laws

     or any contract or agreement; 

          (vi)  No modification, revocation, reissuance, alteration,

     transfer, or amendment of the Environmental Permits, or any review by,

     or approval of, any third party of the Environmental Permits is

     required in connection with the execution or delivery of this

     Agreement or the consummation of the transactions contemplated hereby

     or the continuation of the business of the Company or its subsidiaries

     following such consummation;

          (vii)  Hazardous Materials have not been generated, transported,

     treated, stored, disposed of, released or threatened to be released

     at, on, from or under any of the properties or facilities currently or

     formerly owned, leased or otherwise used by the Company or any of its

     subsidiaries, in violation of or in a manner or to a location that

     could give rise to liability under any Environmental Laws;

          (viii)  to the best knowledge of the Company, the Company and its

     subsidiaries have not assumed, contractually or by operation of law,

     any liabilities or obligations under any Environmental Laws;



































<PAGE>



                                                                         51

          (ix)  the Company and its subsidiaries have accrued or otherwise

     provided, in accordance with general accepted accounting principles,

     for all damages, liabilities, penalties or costs that they may incur

     in connection with any claim pending or threatened against them, or

     any requirement that is or may be applicable to them, under any

     Environmental Laws, and such accrual or other provision is reflected

     in the Company's most recent consolidated financial statements.

          (x)  For purposes of this Agreement, the following terms shall

     have the following meanings:

               "Environmental Claim" means any written or oral notice,
                -------------------

          claim, demand, action, suit, complaint, proceeding or other

          communication by any person alleging liability or potential

          liability (including without limitation liability or potential

          liability for investigatory costs, cleanup costs, governmental

          response costs, natural resource damages, property damage,

          personal injury, fines or penalties) arising out of, relating to,

          based on or resulting from (i) the presence, discharge, emission,

          release or threatened release of any Hazardous Materials at any

          location, whether or not owned, leased or operated by the Company

          or any of its subsidiaries or (ii) circumstances forming the

          basis of any violation or alleged violation of any Environmental

          Law or Environmental Permit or 





































<PAGE>



                                                                         52

          (iii) otherwise relating to obligations or liabilities under any

          Environmental Laws.

               "Environmental Permits" means all permits, licenses,
                ---------------------

          registrations and other governmental authorizations required for

          the Company and the operations of the Company's and its

          subsidiaries' facilities and otherwise to conduct its business

          under Environmental Laws.

               "Environmental Laws" means all applicable federal, state and
                ------------------

          local statutes, rules, regulations, ordinances, orders, decrees

          and common law relating in any manner to contamination, pollution

          or protection of human health or the environment, including

          without limitation the Comprehensive Environmental Response,

          Compensation and Liability Act, the Solid Waste Disposal Act, the

          Clean Air Act, the Clean Water Act, the Toxic Substances Control

          Act, the Occupational Safety and Health Act, the Emergency

          Planning and Community-Right-to-Know Act, the Safe Drinking Water

          Act, all as amended, and similar state laws.

               "Hazardous Materials" means all hazardous or toxic
                -------------------

          substances, wastes, materials or chemicals, petroleum (including

          crude oil or any fraction thereof) and petroleum products,

          asbestos and asbestos-containing materials, pollutants,

          contaminants and all other materials, substances and forces,

          including but not limited to electromagnetic fields, regulated

          pursuant 

































<PAGE>



                                                                         53

          to, or that could form the basis of liability under, any

          Environmental Law.

          (m)  Material Contract Defaults.  Neither the Company nor any of
               --------------------------

     its subsidiaries is, or has received any notice or has any knowledge

     that any other party is, in default in any respect under any material

     contract, agreement, commitment, arrangement, lease, policy or other

     instrument to which it or any of its subsidiaries is a party or by

     which it or any such subsidiary is bound ("Material Contracts"),
                                                ------------------

     except for those defaults which could not reasonably be expected,

     either individually or in the aggregate, to have a Material Adverse

     Effect with respect to the Company; and there has not occurred any

     event that with the lapse of time or the giving of notice or both

     would constitute such a material default.

          (n)  Brokers.  No broker, investment banker, financial advisor or
               -------

     other person, other than The Robinson-Humphrey Company, Inc., the fees

     and expenses of which will be paid by the Company (pursuant to a fee

     agreement, a copy of which has been provided to Newco), is entitled to

     any broker's, finder's, financial advisor's or other similar fee or

     commission in connection with the transactions contemplated by this

     Agreement based upon arrangements made by or on behalf of the Company.

          (o)  Opinion of Financial Advisor.  The Company has received the
               ----------------------------

     opinion of The Robinson-Humphrey Company, Inc. dated the date of this

     Agreement, to the effect that the 



































<PAGE>



                                                                         54

     consideration to be received in the Merger by the Company's stockholders is

     fair to the holders of the Company Common Stock from a financial point of

     view, a signed copy of which opinion has been delivered to Newco.  

          (p)  Board Recommendation.  The Board of Directors of the
               --------------------

     Company, at a meeting duly called and held, has by unanimous vote of

     those directors present (who constituted 100% of the directors then in

     office) (i) determined that this Agreement and the transactions

     contemplated hereby, including the Merger, and the Option Agreement

     and the Stockholders Agreement and the transactions contemplated

     thereby, taken together, are fair to and in the best interests of the

     stockholders of the Company, (ii) determined, in accordance with

     Section 10-2B-6.40 of the ABCA, that the transactions contemplated by

     this Agreement are in compliance with Section 10-2B-6.40 of the ABCA

     and (iii) resolved to recommend that the holders of the shares of

     Company Common Stock approve this Agreement and the transactions

     contemplated herein, including the Merger.

          (q)  Required Company Vote.  The Company Stockholder Approval,
               ---------------------

     being the affirmative vote of two-thirds of the shares of the Company

     Common Stock, is the only vote of the holders of any class or series

     of the Company's securities necessary to approve this Agreement, the

     Merger and the other transactions contemplated hereby.  There is no

     vote of the holders of any class or series of the Company's 






























<PAGE>



                                                                         55

     securities necessary to approve the Option Agreement or the

     Stockholders Agreement.

          (r)  State Takeover Statutes.  No state takeover statute or
               -----------------------

     similar statute or regulation of the State of Alabama (and, to the

     knowledge of the Company after due inquiry, of any other state or

     jurisdiction) applies or purports to apply to this Agreement, the

     Merger, the Option Agreement, the Stockholders Agreement or any of the

     other transactions contemplated hereby or thereby.  No provision of

     the articles of organization, by-laws or other governing instruments

     of the Company or any of its subsidiaries would, directly or

     indirectly, restrict or impair the ability of Newco or its affiliates

     to vote, or otherwise to exercise the rights of a stockholder with

     respect to, securities of the Company and its subsidiaries that may be

     acquired or controlled by Newco or its affiliates or permit any

     stockholder to acquire securities of the Company on a basis not

     available to Newco in the event that Newco were to acquire securities

     of the Company, and neither the Company nor any of its subsidiaries

     has any rights plan, preferred stock or similar arrangement which have

     any of the aforementioned consequences.

          (s)  Trade names.  (i) The Company or its subsidiaries (A) except
               -----------

     as set forth in Section 3.01(s) of the Disclosure Schedule, owns (in

     each case, free and clear of any Liens) all rights to all trade names

     (other than "Piggly Wiggly" used by the Company and each of its

     subsidiaries, including, 

































<PAGE>



                                                                         56

     without limitation, the exclusive right to use the names "Bruno's",

     "Food World", "Food Max", and "Food Fair" and any variations thereof

     used by the Company or its subsidiaries, in each case in the states in

     which the stores to which such names relate are located, (B) the

     Company possesses a valid, subsisting and enforceable exclusive

     license to use the name "Piggly Wiggly" in the states in which the

     stores to which such name relates are located and (C) the Company owns

     (free and clear of any Liens) all rights to the name "Food Max" in the

     United States irrespective of store location.  Except as disclosed in

     Section 3.01(s) of the Disclosure Schedule, no other person has a

     United States trademark registration in effect, or to the best

     knowledge of the Company, a United States trademark application

     pending, in respect of any of such trade names.  To the best knowledge

     of the Company, except as disclosed in Section 3.01(s) of the

     Disclosure Schedule, no other person has the right to use any such

     trade names in any of the following states:  Alabama, Arkansas,

     Florida, Georgia, Louisiana, Mississippi, North Carolina, South

     Carolina and Tennessee.  To the best knowledge of the Company, except

     as disclosed in Section 3.01(s) of the Disclosure Schedule, (i) the

     use of trade names by the Company and its subsidiaries does not

     infringe on the rights of any person, (ii) no person is infringing on

     any right of the Company or any of its subsidiaries with respect to

     any of the Company's trade names, (iii) there is no decree,

     undertaking or agreement limiting the scope of 

































<PAGE>



                                                                         57

     the Company's right to use any of its trade names and (iv) the Company

     has not granted any license to any person for the use of the Company's

     trade names.

          (t)  Senior Notes Make-Whole Amount.  The Make-Whole Amount (as
               ------------------------------

     defined in the Note Purchase Agreement) in respect of the Senior Notes

     to be paid in connection with any offer to prepay the Senior Notes

     upon a Change in Control (as defined in the Note Purchase Agreement)

     equals zero.

          SECTION 3.02.  Representations and Warranties of Newco.  Newco
                         ---------------------------------------

represents and warrants to the Company as follows:

          (a)  Organization, Standing and Corporate Power.  Newco is duly
               ------------------------------------------

     organized, validly existing and in good standing under the laws of the

     jurisdiction in which it is incorporated and has the requisite

     corporate power and authority to carry on its business as now being

     conducted.  Newco is duly qualified or licensed to do business and is

     in good standing in each jurisdiction in which the nature of its

     business or the ownership or leasing of its properties makes such

     qualification or licensing necessary, other than in such jurisdictions

     where the failure to be so qualified or licensed (individually or in

     the aggregate) would not have a material adverse effect with respect

     to Newco.  Newco has delivered to the Company complete and correct

     copies of its certificate of incorporation (or other organizational

     documents) and by-laws.



































<PAGE>



                                                                         58

               (b)  Subsidiaries.  Newco has no direct or indirect
                    ------------

          subsidiaries.

          (c)  Capital Structure.  The authorized capital stock of Newco
               -----------------

     consists of 1,000 shares of common stock, par value $.01 per share,

     all of which have been validly issued, are fully paid and

     nonassessable and are owned by Parent, free and clear of any Lien.

          (d)  Authority; Noncontravention.  Newco has all requisite
               ---------------------------

     corporate power and authority to enter into this Agreement and to

     consummate the transactions contemplated by this Agreement.  The

     execution and delivery of this Agreement by Newco and the consummation

     by Newco of the transactions contemplated by this Agreement have been

     duly authorized by all necessary corporate action on the part of

     Newco.  This Agreement has been duly executed and delivered by and

     constitutes a valid and binding obligation of Newco, enforceable

     against Newco in accordance with its terms.  The execution and

     delivery of this Agreement do not, and the consummation of the

     transactions contemplated by this Agreement and compliance with the

     provisions of this Agreement will not, conflict with, or result in any

     breach or violation of, or default (with or without notice or lapse of

     time, or both) under, or give rise to a right of termination,

     cancellation or acceleration of or "put" right with respect to any

     obligation or to loss of a material benefit under, or result in the

     creation of any Lien upon any of the properties or assets of Newco

     under, (i) the 

































<PAGE>



                                                                         59

     certificate of incorporation or by-laws of Newco, (ii) any loan or

     credit agreement, note, bond, mortgage, indenture, lease or other

     agreement, instrument, permit, concession, franchise or license

     applicable to Newco or its properties or assets or (iii) subject to

     the governmental filings and other matters referred to in the

     following sentence, any judgment, order, decree, statute, law,

     ordinance, rule, regulation or arbitration award applicable to Newco

     or its properties or assets, other than, in the case of clauses (ii)

     and (iii), any such conflicts, breaches, violations, defaults, rights,

     losses or Liens that individually or in the aggregate could not have a

     material adverse effect with respect to Newco or could not prevent,

     hinder or materially delay the ability of Newco to consummate the

     transactions contemplated by this Agreement.  No consent, approval,

     order or authorization of, or registration, declaration or filing

     with, or notice to, any Governmental Entity is required by or with

     respect to Newco in connection with the execution and delivery of this

     Agreement by Newco or the consummation by Newco of any of the

     transactions contemplated by this Agreement, except for (i) the filing

     of a premerger notification and report form under the HSR Act, (ii)

     the filing with the SEC of (y) the Proxy Statement and the Form S-4

     and (z) such reports under the Exchange Act as may be required in

     connection with this Agreement, the Option Agreement, the Stockholders

     Agreement and the transactions contemplated hereby and thereby, (iii)

     the filing of the 

































<PAGE>



                                                                         60

     Articles of Merger with the Secretary of State of the State of Alabama

     and appropriate documents with the relevant authorities of other

     states in which the Company is qualified to do business and (iv) such

     other consents, approvals, orders, authorizations, registrations,

     declarations, filings or notices as may be required under the

     "takeover" or "blue sky" laws of various states.

          (e)  Brokers.  No broker, investment banker, financial advisor or
               -------

     other person, other than Salomon Brothers Inc, the fees and expenses

     of which will be paid by Newco or its affiliates, is entitled to any

     broker's, finder's, financial advisor's or other similar fee or

     commission in connection with the transactions contemplated by this

     Agreement based upon arrangements made by or on behalf of Newco to its

     affiliates.

          (f)  Interim Operations of Newco.  Newco was formed on April 14,
               ---------------------------

     1995 solely for the purpose of engaging in the transactions

     contemplated hereby, has engaged in no other business activities and

     has conducted its operations only as contemplated hereby.

          SECTION 3.03.  Agreement to Deliver Article III Disclosure
                         -------------------------------------------

Schedules.  The Company hereby agrees to deliver to Newco those sections of
- ---------

the Disclosure Schedule specifically referenced in this Article III, and

the information described in Section 3.01(i)(2), no later than May 1, 1995,

provided that information to be included in Sections 3.01(a), 3.01(b),

3.01(c) (other than the list of capitalized leases referenced in clause 



































<PAGE>



                                                                         61

(iii) of the seventh sentence of Section 3.01(c)), 3.01(d) and 3.01(e) of

the Disclosure Schedule shall be delivered at or prior to the time of the

signing of this Agreement.  Any section of the Disclosure Schedule other

than in respect of matters referenced in this Article III shall be

delivered to Newco at or prior to the time of the signing of this

Agreement.

                                 ARTICLE IV

         Covenants Relating to Conduct of Business Prior to Merger
         ---------------------------------------------------------

          SECTION 4.01.  Conduct of Business of the Company.  (a) Conduct
                         ----------------------------------       -------

of Business by the Company.  During the period from the date of this
- --------------------------

Agreement to the Effective Time of the Merger (except as otherwise

specifically required by the terms of this Agreement), the Company shall,

and shall cause its subsidiaries to, act and carry on their respective

businesses in the usual, regular and ordinary course of business consistent

with past practice and use its and their respective best efforts to

preserve intact their current business organizations, keep available the

services of their current officers and employees and preserve their

relationships with customers, suppliers, licensors, licensees, advertisers,

distributors and others having business dealings with them to the end that

their goodwill and ongoing businesses shall be unimpaired at the Effective

Time of the Merger.  Without limiting the generality of the foregoing,

during the period from the date of this Agreement to the Effective Time of

the Merger, the Company shall not, and shall not permit any of its

subsidiaries to, without the prior consent of Newco:

































<PAGE>



                                                                         62

          (i)  (x) declare, set aside or pay any dividends on, or make any

     other distributions in respect of, any of its capital stock, other

     than dividends and distributions by a direct or indirect wholly owned

     subsidiary of the Company to its parent, and except that the Company

     may declare and pay one regular quarterly cash dividend in May, 1995

     not in excess of $.065 per share of Company Common Stock (with usual

     record and payment dates and in accordance with its past dividend

     policy), (y) split, combine or reclassify any of its capital stock or

     issue or authorize the issuance of any other securities in respect of,

     in lieu of or in substitution for shares of its capital stock, or (z)

     purchase, redeem or otherwise acquire any shares of capital stock of

     the Company or any of its subsidiaries or any other securities thereof

     or any rights, warrants or options to acquire any such shares or other

     securities, except, in the case of clause (z), for the acquisition of

     shares of Company Common Stock from holders of Company Stock Options

     in full or partial payment of the exercise price payable by such

     holder upon exercise of Company Stock Options outstanding on the date

     of this Agreement;

         (ii)  authorize for issuance, issue, deliver, sell, pledge or

     otherwise encumber any shares of its capital stock or the capital

     stock of any of its subsidiaries, any other voting securities or any

     securities convertible into, or any rights, warrants or options to

     acquire, any such shares, voting securities or convertible securities

     or any other 

































<PAGE>



                                                                         63

     securities or equity equivalents (including without limitation stock

     appreciation rights) (other than (x) the issuance of Company Common

     Stock upon the exercise of Company Stock Options outstanding on the

     date of this Agreement and in accordance with their present terms and

     (y) pursuant to the Option (such issuances pursuant to clauses (x) and

     (y), together with the acquisitions of shares of Company Common Stock

     permitted under clause (i)(z) above, being referred to herein as

     "Permitted Changes");
      -----------------

        (iii)  amend its articles of organization, by-laws or other

     comparable charter or organizational documents;

         (iv)  acquire or agree to acquire by merging or consolidating

     with, or by purchasing a substantial portion of the stock or assets

     of, or by any other manner, any business or any corporation,

     partnership, joint venture, association or other business organization

     or division thereof; 

          (v)  other than as specifically permitted by Section 4.01(a)(v)

     of the Disclosure Schedule, sell, lease, license, mortgage or

     otherwise encumber or subject to any Lien or otherwise dispose of any

     of its properties or assets other than any such properties or assets

     the value of which do not exceed $200,000 individually and $2,000,000

     in the aggregate, except sales of inventory and entering into leases

     for new store sites, in each case in the ordinary course of business

     consistent with past practice;



































<PAGE>



                                                                         64

    (vi)  (y) incur any indebtedness for borrowed money or guarantee any

such indebtedness of another person, issue or sell any debt securities or

warrants or other rights to acquire any debt securities of the Company or

any of its subsidiaries, guarantee any debt securities of another person,

enter into any "keep well" or other agreement to maintain any financial

statement condition of another person or enter into any arrangement having

the economic effect of any of the foregoing, except for short-term

borrowings and for lease obligations, in each case incurred in the ordinary

course of business consistent with past practice, or (z) make any loans,

advances or capital contributions to, or investments in, any other person,

other than to the Company or any direct or indirect wholly owned subsidiary

of the Company;

        (vii)  acquire or agree to acquire any assets that are material,

     individually or in the aggregate, to the Company and its subsidiaries

     taken as a whole, or make or agree to make any capital expenditures

     except capital expenditures which, individually or in the aggregate,

     do not exceed the amount budgeted therefor in the Company's annual

     capital expenditures budget for 1995 previously provided to Newco;

       (viii)  pay, discharge or satisfy any claims (including claims of

     stockholders), liabilities or obligations (absolute, accrued, asserted

     or unasserted, contingent or otherwise), except for the payment,

     discharge or satisfaction, (x) of liabilities or obligations in the 





































<PAGE>



                                                                         65

     ordinary course of business consistent with past practice or in

     accordance with their terms as in effect on the date hereof or (y)

     claims settled or compromised to the extent permitted by Section

     4.01(a)(xii), or waive, release, grant, or transfer any rights of

     material value or modify or change in any material respect any

     existing license, lease, contract or other document, other than in the

     ordinary course of business consistent with past practice;

         (ix)  adopt a plan of complete or partial liquidation or

     resolutions providing for or authorizing such a liquidation or a

     dissolution, merger, consolidation, restructuring, recapitalization or

     reorganization;

          (x)  enter into any new collective bargaining agreement or any

     successor collective bargaining agreement to any collective bargaining

     agreement disclosed in Section 3.01(h)(ii) of the Disclosure Schedule;

     provided that with respect to the successor agreement to the
     --------

     collective bargaining agreement set forth in Section 4.01(a)(x) of the

     Disclosure Schedule, the parties shall consult with each other on an

     ongoing basis with respect to the negotiation thereof and shall

     mutually agree upon the terms thereof (unless such successor agreement

     shall not have been entered into on or before September 30, 1995, in

     which event the Company shall be entitled to enter into a successor

     agreement thereto without the consent of Newco); 

         (xi)  change any material accounting principle used by it;



































<PAGE>



                                                                         66

        (xii)  settle or compromise any litigation (whether or not

     commenced prior to the date of this Agreement) other than settlements

     or compromises of litigation where the amount paid (after giving

     effect to insurance proceeds actually received) in settlement or

     compromise does not exceed $300,000, provided that the aggregate

     amount paid in connection with the settlement or compromise of all

     such litigation matters shall not exceed $1,000,000; or 

       (xiii)  authorize any of, or commit or agree to take any of, the

     foregoing actions.

          (b)  Changes in Employment Arrangements.  Neither the Company nor
               ----------------------------------

any of its subsidiaries shall (except as may be required in order to give

effect to the requirements of Section 2.04) adopt or amend (except as may

be required by law) any bonus, profit sharing, compensation, stock option,

pension, retirement, deferred compensation, employment or other employee

benefit plan, agreement, trust, fund or other arrangement (including any

Company Plan) for the benefit or welfare of any employee, director or

former director or employee or, other than increases for individuals (other

than officers and directors) in the ordinary course of business consistent

with past practice, increase the compensation or fringe benefits of any

director, employee or former director or employee or pay any benefit not

required by any existing plan, arrangement or agreement; provided that the
                                                         --------

Executive Compensation Plan for the fiscal year ending July 1, 1995 may be

adjusted to the extent described in 



































<PAGE>



                                                                         67

Section 4.01(b) of the Disclosure Schedule or as provided in Section 5.04. 



          (c)  Severance.  Neither the Company nor any of its subsidiaries
               ---------

shall grant any new or modified severance or termination arrangement or

increase or accelerate any benefits payable under its severance or

termination pay policies in effect on the date hereof.

          (d)  WARN.  Neither the Company nor any of its subsidiaries shall
               ----

effectuate a "plant closing" or "mass layoff", as those terms are defined

in the Worker Adjustment and Retraining Notification Act of 1988 ("WARN"),

affecting in whole or in part any site of employment, facility, operating

unit or employee of the Company or any subsidiary, without notifying Newco

or its affiliates in advance and without complying with the notice

requirements and other provisions of WARN.

          (e)  Tax Elections.  Except in the ordinary course of business
               -------------

and consistent with past practice, neither the Company  nor any of its

subsidiaries shall make any tax election or settle or compromise any

federal, state, local or foreign Tax liability.

                                 ARTICLE V

                           Additional Agreements
                           ---------------------

          SECTION 5.01.  Preparation of Form S-4 and Proxy Statement;
                         --------------------------------------------

Stockholder Meeting.  
- -------------------

          (a) Promptly following the date of this Agreement, the Company

shall prepare the Proxy Statement, and the Company shall prepare and file

with the SEC the Form S-4, in which the Proxy Statement will be included. 

The Company shall use its best 































<PAGE>



                                                                         68

efforts as promptly as practicable to have the Form S-4 declared effective

under the Securities Act as promptly as practicable after such filing.  The

Company will use its best efforts to cause the Proxy Statement to be mailed

to the Company's stockholders as promptly as practicable after the Form S-4

is declared effective under the Securities Act.  The Company shall also

take any action required to be taken under any applicable state securities

laws in connection with the registration and qualification in connection

with the Merger of Common Stock of the Company following the Merger.  The

information provided and to be provided by Newco and the Company,

respectively, for use in the Form S-4 shall, at the time the Form S-4

becomes effective and on the date of the Stockholders Meeting referred to

below, be true and correct in all material respects and shall not omit to

state any material fact required to be stated therein or necessary in order

to make such information not misleading, and the Company and Newco each

agree to correct any information provided by it for use in the Form S-4

which shall have become false or misleading.

          (b)  The Company will immediately notify Newco and its affiliates

of (i) the effectiveness of the Form S-4, (ii) the receipt of any comments

from the SEC and (iii) any request by the SEC for any amendment to the Form

S-4 or for additional information.  All filings with the SEC, including the

Form S-4 and any amendment thereto, and all mailings to the Company's

stockholders in connection with the Merger, including the Proxy Statement,

shall be subject to the prior review, comment and 



































<PAGE>



                                                                         69

approval of Newco.  No such filing or mailing shall be made without the

prior consent of Newco.

          (c)  The Company will, as promptly as practicable following the

date of this Agreement and in consultation with Newco, duly call, give

notice of, convene and hold a meeting of its stockholders (the

"Stockholders Meeting") for the purpose of approving this Agreement and the
 --------------------

transactions contemplated by this Agreement, including, without limitation,

the incurrence of any indebtedness to be funded contemporaneous with or

after the Closing, to the extent required by Alabama law.  The Company

will, through its Board of Directors, recommend to its stockholders

approval of the foregoing matters, as set forth in Section 3.01(p).  Such

recommendation, together with a copy of the opinion referred to in Section

3.01(o) shall be included in the Proxy Statement.  The Company will use its

best efforts to hold such meetings as soon as practicable after the date

hereof.

          (d)  The Company will cause its transfer agent to make stock

transfer records relating to the Company available to the extent reasonably

necessary to effectuate the intent of this Agreement.

          SECTION 5.02.  Access to Information; Confidentiality.  (a)  The
                         --------------------------------------

Company shall, and shall cause its subsidiaries, officers, employees,

counsel, financial advisors and other representatives to, afford to Newco

and its representatives and to potential financing sources reasonable

access during normal business hours, in a manner initially coordinated with

the chief executive officer of the Company, and thereafter coordinated with

































<PAGE>



                                                                         70

those persons designated by the chief executive officer, during the period

prior to the Effective Time of the Merger to its properties, books,

contracts, commitments, personnel and records and, during such period, the

Company shall, and shall cause its subsidiaries, officers, employees and

representatives to, furnish promptly to Newco (i) a copy of each report,

schedule, registration statement and other document filed by it during such

period pursuant to the requirements of Federal or state securities laws and

(ii) all other information concerning its business, properties, financial

condition, operations and personnel as Newco may from time to time

reasonably request.  Newco shall use reasonable efforts to conduct its

initial interviews with personnel of the Company and its subsidiaries prior

to the Section 7.01(h) Date (as defined herein).  Except as required by

law, each of the Company and Newco will hold, and will cause its respective

directors, officers, employees, accountants, counsel, financial advisors

and other representatives and affiliates to hold, any nonpublic information

in confidence to the extent required by, and in accordance with, the

provisions of the letter dated December 20, 1994, between Kohlberg Kravis

Roberts & Co. ("KKR & Co.") and the Company (the "Confidentiality
                ---------                         ---------------

Agreement").
- ---------

          (b)  No investigation pursuant to this Section 5.02 shall affect

any representations or warranties of the parties herein or the conditions

to the obligations of the parties hereto.





































<PAGE>



                                                                         71

          SECTION 5.03.  Best Efforts.  (a)  Upon the terms and subject to
                         ------------

the conditions set forth in this Agreement, each of the parties agrees to

use its best efforts to take, or cause to be taken, all actions, and to do,

or cause to be done, and to assist and cooperate with the other parties in

doing, all things necessary, proper or advisable to consummate and make

effective, in the most expeditious manner practicable, the Merger and the

other transactions contemplated by this Agreement.  Newco and the Company

will use their best efforts and cooperate with one another (i) in promptly

determining whether any filings are required to be made or consents,

approvals, waivers, licenses (including, without limitation, all beer, wine

and/or liquor licenses), permits or authorizations are required to be

obtained (or, which if not obtained, would result in an event of default,

termination or acceleration of any agreement or any put right under any

agreement) under any applicable law or regulation or from any governmental

authorities or third parties, including parties to loan agreements or other

debt instruments, in connection with the transactions contemplated by this

Agreement, including the Merger, the Option Agreement, and the Stockholders

Agreement and (ii) in promptly making any such filings, in furnishing

information required in connection therewith and in timely seeking to

obtain any such consents, approvals, permits or authorizations. 

          Newco and the Company shall mutually cooperate in order to

facilitate the achievement of the benefits reasonably anticipated from the

Merger.



































<PAGE>



                                                                         72

          (b)  The Company shall make, subject to the condition that the

transactions contemplated herein and therein actually occur, any

undertakings (including undertakings to make divestitures, provided that

such divestitures need not themselves be made until after the transactions

contemplated hereby actually occur) required in order to comply with the

antitrust requirements or laws of any governmental entity, including the

HSR Act, in connection with the transactions contemplated by this

Agreement, the Stockholders Agreement and the Option Agreement; provided
                                                                --------

that no such divestiture or undertaking shall be made unless acceptable to

Newco.

          (c)  The Company shall cooperate with any reasonable requests of

Newco or the SEC related to the recording of the Merger as a

recapitalization for financial reporting purposes, including, without

limitation, to assist Newco and its affiliates with any presentation to the

SEC with regard to such recording and to include appropriate disclosure

with regard to such recording in all filings with the SEC and all mailings

to stockholders made in connection with the Merger.  In furtherance of the

foregoing, the Company shall provide to Newco for the prior review of

Newco's advisors any description of the transactions contemplated by this

Agreement which is meant to be disseminated.

          (d)  Each of the parties agrees to cooperate with each other in

taking, or causing to be taken, all actions necessary to delist the Company

Common Stock from NASDAQ, provided that such delisting shall not be

effective until after the Effective Time 

































<PAGE>



                                                                         73

of the Merger.  The parties also acknowledge that it is Newco's intent that

the Common Stock following the Merger will not be quoted on NASDAQ or

listed on any national securities exchange.

          (e)  The Company agrees to provide, and will cause its

subsidiaries and its and their respective officers and employees to

provide, all necessary cooperation in connection with the arrangement of

any financing to be consummated contemporaneous with or at or after the

Closing in respect of the transactions contemplated by this Agreement,

including without limitation, the execution and delivery of any commitment

letters, underwriting or placement agreements, pledge and security

documents, other definitive financing documents, or other requested

certificates or documents, including a certificate of the chief financial

officer of the Company with respect to solvency matters, as may be

requested by Newco.  The parties acknowledge that the payment of any fees

by the Company in connection with any committment letters shall either be

subject to the occurrence of the Closing or shall be applied against (and

therefore shall not exceed) the applicable expense reimbursement

limitations set forth in Section 8.02(a) hereof.  In addition, in

conjunction with the obtaining of any such financing, the Company agrees,

at the request of Newco, to call for prepayment or redemption, or to

prepay, redeem and/or renegotiate, as the case may be, any then existing

indebtedness of the Company; provided that no such prepayment or redemption

shall themselves actually be made until contemporaneously with or after the

Effective Time of the Merger.

































<PAGE>



                                                                         74

          (f)  (i)  Newco has received the letter set forth in Section

5.03(f) of the Disclosure Schedule.  Newco hereby agrees to use its

reasonable best efforts, subject to normal conditions, to arrange the

financing in respect of the transactions contemplated by this Agreement

described in Section 6.02(f) hereof, including, subject to normal

conditions, using its reasonable best efforts (A) to assist the Company in

the negotiation of definitive agreements with respect thereto and (B) to

satisfy all conditions applicable to Newco in such definitive agreements. 

Newco will keep the Company informed of the status of its efforts to

arrange such financing, including making reports with respect to

significant developments.  In the event Newco is unable to arrange any

portion of such financing in the manner or from the sources originally

contemplated, Newco will use its reasonable best efforts, subject to normal

conditions, to arrange any such portion from alternative sources.  Newco

will inform the Company within 24 hours of any determination made by Newco

that it is unable to arrange such financing on terms satisfactory to it. 

          (ii)  Subject to the Company having received the proceeds of the

financing described in Section 6.02(f) on terms satisfactory to Newco,

Newco at Closing will be capitalized with an equity contribution of $270

million.  Newco will be under no obligation pursuant to the preceding

sentence unless and until the Company receives the proceeds of the

financing described in Section 6.02(f) on terms satisfactory to Newco.  In

addition, 



































<PAGE>



                                                                         75

Newco will be under no obligation under any circumstances to be capitalized

with equity of more than $270 million.

          (g)  In the event Newco shall so request, the Company hereby

agrees to take, prior to Closing, the actions set forth in Section 5.03(g)

of the Disclosure Schedule.

          SECTION 5.04.  Benefit Matters.  Newco and the Company agree,
                         ---------------

with the concurrence of the five executive Employees listed in Section 5.04

of the Disclosure Schedule, that while it is not anticipated that such

listed employees will be long term employees of the Company following the

Merger, such listed employees shall continue in the employ of the Company

following the Merger during the periods described in this Section 5.04 in

order to accomplish in an orderly fashion the transition of ownership of

the Company contemplated by this Agreement.  In connection therewith, if an

employee so listed remains in the employ of the Company until one year

following the Effective Time of the Merger (or such shorter period as may

be determined by the board of directors of the Company following the

Merger), such employee shall be entitled to receive, on the earlier of (i)

the thirtieth day after such employee's replacement has commenced

employment and (ii) one year following the Effective Time of the Merger

(the "Date of Payment"), any amounts that would have been payable to him

under the terms of his Employment Continuity Agreement as of the end of the

fiscal year ending on July 1, 1995 if he had been terminated by the Company

without Good Cause (as defined in Section 4 of the Employment Continuity

Agreement) together with the retirement benefit that would have been

payable 































<PAGE>



                                                                         76

to him under the terms of Section 8 of the 1994 Employment and Deferred

Compensation Agreement (after giving effect to such amendments to such

agreement as are necessary to change the basis for determining compensation

under such agreement from the calendar year to the Company's fiscal year)

(the "1994 Agreement"); provided that in the case of Paul F. Garrison, the
      --------------    --------

Date of Payment shall be the earlier of (i) the thirtieth day after

negotiations in respect of the collective bargaining agreement described in

Section 4.01(a)(x) of the Disclosure Schedule are completed and (ii) one

year following the Effective Time of the Merger; provided further that
                                                 -------- -------

commencing on the later of the date of the Closing and July 2, 1995 and

continuing during the post-Merger employment period with respect to each

such five employees, each such five employees shall receive from the

Company a monthly salary based on 13 pay periods equal to the total base

salary and bonus to which such employee was entitled for the fiscal year

ended July 1, 1995, divided by 13 (provided that no further bonus or

incentive compensation shall be payable for such periods); and provided,
                                                               --------

further, that if such employee shall so request, the aforementioned
- -------

retirement benefit shall be paid in a single lump sum in an amount equal to

the present value of the payment stream set forth under Section 2 of the

1994 Agreement.  The present value referred to in the preceding sentence

shall be determined by taking the aggregate amount of the payments that

would be due under Section 2 of the 1994 Agreement and reducing such amount

by applying a discount rate of 8% per annum against such amount.  The

parties hereto anticipate 

































<PAGE>



                                                                         77

that the one year post-Merger employment period referenced in this Section

would be the maximum duration of any post-Merger employment period in

respect of the five listed employees and agree that the board of directors

of the Company following the Merger and each such employee may mutually

agree on a shorter period.

          SECTION 5.05.  Indemnification.  (a)  For six years after the
                         ---------------

Effective Time of the Merger, the Company shall indemnify all present and

former directors or officers of the Company and its subsidiaries for acts

or omissions occurring prior to the Effective Time of the Merger to the

fullest extent now provided in their respective articles of organization or

by-laws consistent with applicable law, to the extent such acts or

omissions are uninsured (provided, that to the extent that during any
                         --------

period insurance does not fully indemnify any person contemplated to be

indemnified in accordance with the terms of this Section 5.05, the Company

shall indemnify such person in accordance with such terms) and shall, in

connection with defending against any action for which indemnification is

available hereunder and subject to Section 5.05(b) hereof, reimburse such

officers and directors, from time to time upon receipt of sufficient

supporting documentation, for any reasonable costs and expenses reasonably

incurred by such officers and directors; provided that such reimbursement
                                         --------

shall be conditioned upon such officer's or director's agreement promptly

to return such amounts to the Company if a court of competent jurisdiction

shall ultimately determine that indemnification of 



































<PAGE>



                                                                         78

such officer or director is prohibited by applicable law.  The Company will

maintain for a period of not less than six years from the Effective Time of

the Merger, the Company's current directors' and officers' insurance and

indemnification policy to the extent that it provides coverage for events

occurring prior to the Effective Time of the Merger (the "D&O Insurance")
                                                          -------------

for all persons who are directors and officers of the Company on the date

of this Agreement; provided that the Company shall not be required to spend

in excess of (i) a $300,000 annual premium therefor, in the event the

Company in its sole discretion elects not to continue any arrangement

which, in exchange for an increased premium, reduces the Company's co-

payment obligation  ("Allocation Form") or (ii) a $400,000 annual premium

therefor, in the event the Company in its sole discretion elects to

continue the Allocation Form; provided further that if the Company would be

required to spend per annum in excess of a $300,000 premium, in the case of

clause (i) above, or a $400,000 premium, in the case of clause (ii) above,

to obtain insurance having the maximum available coverage under the current

policy, the Company will be required to spend either $300,000 or $400,000,

as the case may be, to maintain or procure insurance coverage pursuant

hereto, subject to availability of such (or similar) coverage. 

          (b)  In furtherance of and not in limitation of the preceding

paragraph, the officers and directors of the Company that are defendants in

all litigation commenced by shareholders of the Company with respect to the

Merger and the other 



































<PAGE>



                                                                         79

transactions contemplated hereby (the "Subject Litigation"), shall be

entitled to be represented, at the reasonable expense of the Company (to

the extent that insurance does not fully indemnify such person against such

expense), in the Subject Litigation by one counsel which such counsel shall

be selected by a plurality of such director defendants; provided that the

Company shall not be liable for any settlement effected without its prior

written consent or, prior to the Closing, the consent of Newco, and that a

condition to the indemnification payments provided in paragraph 5.05(a)

shall be that such officer/director defendant not have settled any Subject

Litigation without the consent of the Company and, prior to the Closing,

Newco; and provided further that the Company and Newco shall have no

obligation hereunder to any officer/director defendant when and if a court

of competent jurisdiction shall ultimately determine that indemnification

of such officer/director defendant in the manner contemplated hereby is

prohibited by applicable law.

          SECTION 5.06.  Public Announcements.  Neither Newco, on the one
                         --------------------

hand, nor the Company, on the other hand, will issue any press release or

public statement with respect to the transactions contemplated by this

Agreement, the Option Agreement and the Stockholders Agreement, including

the Merger, without the other party's prior consent, except as may be

required by applicable law, court process or by obligations pursuant to any

listing agreement with NASDAQ.  In addition to the foregoing, Newco and the

Company will consult with each other before issuing, and provide each other

the opportunity to review and 

































<PAGE>



                                                                         80

comment upon, any such press release or other public statements with

respect to such transactions.  The parties agree that the initial press

release or releases to be issued with respect to the transactions

contemplated by this Agreement shall be mutually agreed upon prior to the

issuance thereof.

          SECTION 5.07.  Affiliates.  Prior to the Closing Date, the
                         ----------

Company shall deliver to Newco a letter identifying all persons who are, at

the time this Agreement is submitted for approval to the stockholders of

the Company, "affiliates" of the Company for purposes of Rule 145 under the

Securities Act.  The Company shall use its reasonable best efforts to cause

each such person to deliver to Newco on or prior to the Closing Date a

written agreement substantially in the form attached as Exhibit B hereto.

          SECTION 5.08.  No Solicitation.  Neither the Company nor any of
                         ---------------

its subsidiaries shall (whether directly or indirectly through advisors,

agents or other intermediaries), nor shall the Company or any of its

subsidiaries authorize or permit any of its or their officers, directors,

agents, representatives, advisors or subsidiaries to (a) solicit, initiate

or take any action knowingly to facilitate the submission of inquiries,

proposals or offers from any person relating to any acquisition or purchase

of a substantial amount of assets of the Company or any of its Significant

Subsidiaries or of over 20% of any class of equity securities of the

Company or any of its subsidiaries or any tender offer (including a self

tender offer) or exchange offer that if consummated would result in any

Person beneficially 

































<PAGE>



                                                                         81

owning 20% or more of any class of equity securities of the Company or any

of its subsidiaries, or any merger, consolidation, business combination,

sale of substantially all assets, recapitalization, liquidation,

dissolution or similar transaction involving the Company or any of its

subsidiaries other than the transactions contemplated by this Agreement,

the Option Agreement and the Stockholders Agreement or any other

transaction the consummation of which would or could reasonably be expected

to impede, interfere with, prevent or materially delay the Merger or which

would or could reasonably be expected to materially dilute the benefits to

Newco of the transactions contemplated hereby (collectively, "Transaction
                                                              -----------

Proposals") or agree to or endorse any Transaction Proposal, or (b) enter
- ---------

into or participate in any discussions or negotiations regarding any of the

foregoing, or furnish to any other person any information with respect to

its business, properties or assets or any of the foregoing, or otherwise

cooperate in any way with, or assist or participate in, facilitate or

encourage, any effort or attempt by any other person to do or seek any of

the foregoing; provided, however, that the foregoing shall not prohibit the
               --------  -------

Company from (i) furnishing information pursuant to an appropriate

confidentiality letter (provided for informational purposes only to Newco)

concerning the Company and its businesses, properties or assets to a third

party who has made a Transaction Proposal, (ii) engaging in discussions or

negotiations with such a third party who has made a Transaction Proposal,

(iii) following receipt of a Transaction Proposal, taking and disclosing to

its stockholders a 

































<PAGE>



                                                                         82

position contemplated by Rule 14e-2(a) under the Exchange Act or otherwise

making disclosure to its stockholders, (iv) following receipt of a

Transaction Proposal, failing to make or withdrawing or modifying its

recommendation referred to in Section 3.01(p), and/or (v) taking any non-

appealable, final action ordered to be taken by the Company by any court of

competent jurisdiction but in each case referred to in the foregoing

clauses (i) through (v) only to the extent that the Board of Directors of

the Company shall have concluded in good faith on the basis of advice from

outside counsel that such action is required to prevent the Board of

Directors of the Company from breaching its fiduciary duties to the

stockholders of the Company under Alabama law; provided, further, that the
                                               --------  -------

Board of Directors of the Company shall not take any of the foregoing

actions referred to in clauses (i) through (iv) until after reasonable

notice to Newco with respect to such action and that such Board of

Directors shall, to the extent it may do so without breaching such

fiduciary duties, continue to advise Newco after taking such action and, in

addition, if the Board of Directors of the Company receives a Transaction

Proposal, then the Company shall promptly inform Newco of the terms and

conditions of such proposal and the identity of the person making it.  The

Company will immediately cease and cause to be terminated any existing

activities, discussions or negotiations with any parties conducted

heretofore with respect to any of the foregoing.

          SECTION 5.09.  Resignation of Directors.  Prior to the Effective
                         ------------------------

Time of the Merger, the Company shall deliver to Newco 

































<PAGE>



                                                                         83

evidence satisfactory to Newco of the resignation of all directors of the

Company (other than Ronald G. Bruno), effective at the Effective Time of

the Merger.

          SECTION 5.10.  Certain Agreements.  Neither the Company nor any
                         ------------------

subsidiary of the Company will waive or fail to enforce any provision of

any confidentiality or standstill or similar agreement to which it is a

party without the prior written consent of Newco.

          SECTION 5.11.  Stop Transfer.  The Company acknowledges and
                         -------------

agrees to be bound by and comply with the provisions of the Stockholders

Agreement as if a party thereto with respect to transfers of record

ownership of shares of Company Common Stock, and agrees to notify the

transfer agent for any shares of Company Common Stock or voting rights

certificates and provide such documentation and do such other things as may

be necessary to effectuate the provisions of such agreement.  In the event

that the Option is exercised prior to any termination of the Merger

Agreement, the Company shall take such actions as may be reasonably

necessary so that Newco (or its designee) shall, subject to applicable law,

be entitled at the stockholders meeting called to vote on the Merger and

the Merger Agreement to vote the shares of Company Common Stock acquired

pursuant to the Option Agreement (including, with respect to such

stockholders meeting, adjourning such meeting, resetting the record date of

such meeting and/or resetting the date of such meeting).

          SECTION 5.12.  Golf Tournament.  With respect to the "Bruno's
                         ---------------

Memorial Classic" Senior PGA Golf Tournament conducted 

































<PAGE>



                                                                         84

in Birmingham, Alabama by the Bruno's Memorial Classic Foundation (the

"Golf Tournament"), it is agreed and understood that the Company shall, for
 ---------------

the 1995 and 1996 Golf Tournaments, continue to provide economic and

organizational support, at the same aggregate level and in the same manner,

taken as a whole, to the Golf Tournament as has been provided to the Golf

Tournament by the Company over the prior three years, including, without

limitation, aid in the solicitation and recruiting of participation of

vendors and suppliers as sponsors and Pro-Am participants by providing

display space in food stores to vendors and suppliers without cost to the

Golf Tournament and by assisting the Golf Tournament in communicating with

those vendors and suppliers.  The Company represents that it has fully and

accurately described to Newco the aggregate level and manner of economic

and organizational support provided to the Golf Tournaments by the Company

over the prior three years.

                                 ARTICLE VI

                            Conditions Precedent
                            --------------------

          SECTION 6.01.  Conditions to Each Party's Obligation To Effect
                         -----------------------------------------------

the Merger.  The respective obligation of each party to effect the Merger
- ----------

is subject to the satisfaction or waiver on or prior to the Closing Date of

the following conditions:

          (a)  Company Stockholder Approval.  The Company Stockholder
               ----------------------------

     Approval shall have been obtained.

          (b)  HSR Act.  The waiting period (and any extension thereof)
               -------

     applicable to the Merger under the HSR Act shall have been terminated

     or shall have expired.































<PAGE>



                                                                         85

          (c)  No Injunctions or Restraints.  No temporary restraining
               ----------------------------

     order, preliminary or permanent injunction or other order issued by

     any court of competent jurisdiction or other legal restraint or

     prohibition preventing the consummation of the Merger shall be in

     effect; provided, however, that the parties hereto shall use their
             --------  -------

     best efforts to have any such injunction, order, restraint or

     prohibition vacated.

          (d)  Form S-4.  The Form S-4 shall have become effective under
               --------

     the Securities Act and shall not be the subject of any stop order or

     proceedings seeking a stop order, and any material "blue sky" and

     other state securities laws applicable to the registration and

     qualification of the Common Stock of the Company following the Merger

     shall have been complied with.

          SECTION 6.02.  Conditions to Obligations of Newco.  The
                         ----------------------------------

obligations of Newco to effect the Merger are further subject to the

following conditions:

          (a)  Representations and Warranties.  The representations and
               ------------------------------

     warranties of the Company set forth in this Agreement shall be true

     and correct in all material respects in each case as of the date of

     this Agreement and as of the Closing Date as though made on and as of

     the Closing Date.  Newco shall have received a certificate signed on

     behalf of the Company by the chief executive officer and the chief

     financial officer of the Company to the effect set forth in this

     paragraph.

































<PAGE>



                                                                         86

          (b)  Performance of Obligations of the Company.  The Company
               -----------------------------------------

     shall have performed the obligations required to be performed by it

     under this Agreement at or prior to the Closing Date (except for such

     failures to perform as have not had or could not reasonably be

     expected, either individually or in the aggregate, to have a Material

     Adverse Effect with respect to the Company or adversely affect the

     ability of the Company to consummate the transactions herein

     contemplated or perform its obligations hereunder).

          (c)  Consents, etc.  Newco shall have received evidence, in form
               --------------

     and substance reasonably satisfactory to it, that such licenses

     (including, without limitation, the continued availability of all

     beer, wine and/or liquor licenses), permits, consents, approvals,

     authorizations, qualifications and orders of governmental authorities

     and other third parties as are necessary in connection with the

     transactions contemplated hereby have been obtained, except such

     licenses, permits, consents, approvals, authorizations, qualifications

     and orders which are not, individually or in the aggregate, material

     to Newco or the Company or the failure of which to have received would

     not (as compared to the situation in which such license, permit,

     consent, approval, authorization, qualification or order had been

     obtained) materially dilute the aggregate benefits to Newco of the

     transactions reasonably contemplated hereby.

          (d)  No Litigation.  There shall not be pending or threatened by
               -------------

     any Governmental Entity any suit, action or 

































<PAGE>



                                                                         87

     proceeding (or by any other person any suit, action or proceeding

     which has a reasonable likelihood of success), (i) challenging or

     seeking to restrain or prohibit the consummation of the Merger or any

     of the other transactions contemplated by this Agreement or the

     Stockholders Agreement or seeking to obtain from Parent, Newco or any

     of their affiliates any damages that are material to any such party,

     (ii) seeking to prohibit or limit the ownership or operation by the

     Company, Parent or any of their respective subsidiaries of any

     material portion of the business or assets of the Company or any of

     its subsidiaries, to dispose of or hold separate any material portion

     of the business or assets of the Company or any of its subsidiaries,

     as a result of the Merger or any of the other transactions

     contemplated by this Agreement or the Stockholders Agreement, (iii)

     seeking to impose limitations on the ability of Parent or Newco (or

     any designee of Newco pursuant to the Option Agreement) to acquire or

     hold, or exercise full rights of ownership of, any shares of Company

     Common Stock, including, without limitation, the right to vote the

     Company Common Stock on all matters properly presented to the

     stockholders of the Company or (iv) seeking to prohibit Parent or any

     of its subsidiaries from effectively controlling in any material

     respect the business or operations of the Company or its subsidiaries.

          (e)  Affiliate Letters.  Newco shall have received the agreements
               -----------------

     referred to in Section 5.07.



































<PAGE>



                                                                         88

          (f)  Financing.  The Company shall have received the proceeds of
               ---------

     financing on terms satisfactory to Newco in an amount sufficient to

     consummate the transactions contemplated by this Agreement, including,

     without limitation (i) to pay, with respect to all shares of Company

     Common Stock in the Merger, the Cash Election Price pursuant to

     Section 2.01(c)(ii) (subject to Section 2.03), (ii) to refinance the

     outstanding indebtedness of the Company, including, without

     limitation, the Senior Notes, the Credit Agreement and any other debt

     to be refinanced, (iii) to pay any fees and expenses in connection

     with the transactions contemplated by this Agreement or the financing

     thereof and (iv) to provide for the working capital needs of the

     Company following the Merger, including, without limitation, letters

     of credit.

               SECTION 6.03.  Conditions to Obligation of the Company.  The
                              ---------------------------------------

     obligation of the Company to effect the Merger is further subject to

     the following conditions:

          (a)  Representations and Warranties.  The representations and
               ------------------------------

     warranties of Newco set forth in this Agreement shall be true and

     correct in all material respects, in each case as of the date of this

     Agreement and as of the Closing Date as though made on and as of the

     Closing Date.  The Company shall have received a certificate signed on

     behalf of Newco by an authorized officer of Newco to the effect set

     forth in this paragraph.



































<PAGE>



                                                                         89

     (b)  Performance of Obligations of Newco.  Newco shall have performed
          -----------------------------------

the obligations required to be performed by them under this Agreement at or

prior to the Closing Date (except for such failures to perform as have not

had or could not reasonably be expected, either individually or in the

aggregate, to have a Material Adverse Effect with respect to Newco or

adversely affect the ability of Newco to consummate the transactions herein

contemplated or perform its obligations hereunder).

                                ARTICLE VII

                     Termination, Amendment and Waiver
                     ---------------------------------

          SECTION 7.01.  Termination.  This Agreement may be terminated and
                         -----------

abandoned at any time prior to the Effective Time of the Merger, whether

before or after approval of matters presented in connection with the Merger

by the stockholders of the Company:

          (a)  by mutual written consent of Newco and the Company; or

          (b)  by either Newco or the Company if any Governmental Entity

     shall have issued an order, decree or ruling or taken any other action

     permanently enjoining, restraining or otherwise prohibiting the Merger

     and such order, decree, ruling or other action shall have become final

     and nonappealable; or

          (c)  by either Newco or the Company if the Merger shall not have

     been consummated on or before October 31, 1995 (other than due to the

     failure of the party seeking to 





































<PAGE>



                                                                         90

     terminate this Agreement to perform its obligations under this

     Agreement required to be performed at or prior to the Effective Time

     of the Merger); or

          (d)  by Newco, if any required approval of the stockholders of

     the Company shall not have been obtained by reason of the failure to

     obtain the required vote upon a vote held at a duly held meeting of

     stockholders or at any adjournment thereof; provided, however, that
                                                 --------  -------

     unless Newco shall otherwise notify the Company within two weeks after

     such failure to obtain the required vote, this Agreement shall

     automtically terminate without any further action by any of the

     parties hereto; or

          (e)  by Newco, if the Company shall have (1) withdrawn, modified

     or amended in any respect adverse to Newco its approval or

     recommendation of this Agreement or any of the transactions

     contemplated herein, (2) failed as soon as practicable to mail the

     Proxy Statement to its stockholders or failed to include in such

     statement such recommendation, (3) recommended any Transaction

     Proposal from a person other than Newco or any of its affiliates or

     (4) resolved to do any of the foregoing; or

          (f)  by Newco, if (i) the Company shall have exercised a right

     specified in the first proviso to Section 5.08 with respect to any

     Transaction Proposal and shall, directly or through agents or

     representatives, continue discussions with any third party concerning

     such Transaction Proposal for more than 10 business days after the

     date of receipt of such 































<PAGE>



                                                                         91

     Transaction Proposal; (ii) taken any action described in clause (v) of

     the first proviso to Section 5.08; or (iii) (1) a Transaction Proposal

     that is publicly disclosed shall have been commenced, publicly

     proposed or communicated to the Company which contains a proposal as

     to price (without regard to the specificity of such price proposal)

     and (2) the Company shall not have rejected such proposal within 10

     business days of its receipt or the date its existence first becomes

     publicly disclosed, if sooner; or

          (g)  by the Company, if the Company exercises, pursuant to

     Section 5.08, the right specified in clause (iv) of the first proviso

     to Section 5.08; or

          (h)  by Newco, on or before the close of the business on the

     later of (x) May 8, 1995 and (y) the tenth calendar day after all

     information to be included in the Disclosure Schedule has been

     delivered to Newco (the later of such dates, the "Section 7.01(h)
                                                       ---------------

     Date"), if Newco and its affiliates shall not be satisfied in its sole
     ----

     discretion with the results of its due diligence investigation of the

     Company and its subsidiaries.  The parties hereby agree and

     acknowledge that neither any such investigation nor any failure by

     Newco to exercise its right of termination pursuant to this paragraph

     (h) shall (i) diminish in any way or otherwise affect the rights

     afforded to it pursuant to Section 5.02 or (ii) affect in any way any

     representations or warranties of the Company herein contained or the

     conditions to the obligations of the parties hereto.

































<PAGE>



                                                                         92

          SECTION 7.02.  Effect of Termination.  In the event of
                         ---------------------

termination of this Agreement by either the Company or Newco as provided in

Section 7.01, this Agreement shall forthwith become void and have no

effect, without any liability or obligation on the part of Newco or the

Company, other than the provisions of Section 3.01(n), the last sentence of

Section 5.02(a), the second sentence of Section 5.11, this Section 7.02,

Section 8.02 and Section 8.07.  Nothing contained in this Section shall

relieve any party for any breach of the representations, warranties,

covenants or agreements set forth in this Agreement.

          SECTION 7.03.  Amendment.  This Agreement may be amended by the
                         ---------

parties at any time before or after any required approval of matters

presented in connection with the Merger by the stockholders of the Company;

provided, however, that after any such approval, there shall be made no
- --------

amendment that by law requires further approval by such stockholders

without the further approval of such stockholders.  This Agreement may not

be amended except by an instrument in writing signed on behalf of each of

the parties.

          SECTION 7.04.  Extension; Waiver.  At any time prior to the
                         -----------------

Effective Time of the Merger, the parties may (a) extend the time for the

performance of any of the obligations or other acts of the other parties,

(b) waive any inaccuracies in the representations and warranties contained

in this Agreement or in any document delivered pursuant to this Agreement

or (c) subject to the proviso of Section 7.03, waive compliance with any of

the agreements or conditions contained in this Agreement.  Any 

































<PAGE>



                                                                         93

agreement on the part of a party to any such extension or waiver shall be

valid only if set forth in an instrument in writing signed on behalf of

such party.  The failure of any party to this Agreement to assert any of

its rights under this Agreement or otherwise shall not constitute a waiver

of such rights.

          SECTION 7.05.  Procedure for Termination, Amendment, Extension or
                         --------------------------------------------------

Waiver.  A termination of this Agreement pursuant to Section 7.01, an
- ------

amendment of this Agreement pursuant to Section 7.03 or an extension or

waiver pursuant to Section 7.04 shall, in order to be effective, require in

the case of Newco or the Company, action by its Board of Directors or the

duly authorized designee of its Board of Directors.

                                ARTICLE VIII

                             General Provisions
                             ------------------

          SECTION 8.01.  Nonsurvival of Representations and Warranties. 
                         ---------------------------------- ----------

None of the representations and warranties in this Agreement or in any

instrument delivered pursuant to this Agreement shall survive the Effective

Time of the Merger and all such representations and warranties will be

extinguished on consummation of the Merger and neither the Company nor any

officer, director or employee or shareholder shall be under any liability

whatsoever with respect to any such representation or warranty after such

time.  This Section 8.01 shall not limit any covenant or agreement of the

parties which by its terms contemplates performance after the Effective

Time of the Merger.

          SECTION 8.02.  Fees and Expenses.  (a)  In addition to any other
                         -----------------

amounts which may be payable or become payable pursuant 































<PAGE>



                                                                         94

to any other paragraph of this Section 8.02, the Company shall (provided

that (i) Newco is not then in material breach of its obligations under this

Agreement and (ii) Newco has not exercised its right of termination

pursuant to Section 7.01(h) hereof), promptly, but in no event later than

one business day after the termination of this Agreement (or from time to

time after Closing), reimburse KKR & Co. for all out-of-pocket expenses and

fees (including, without limitation, fees payable to all banks, investment

banking firms and other financial institutions, and their respective agents

and counsel, and all fees of counsel, accountants, financial printers,

experts and consultants to Newco and its affiliates), whether incurred

prior to, on or after the date hereof, in connection with the Merger and

the consummation of all transactions contemplated by this Agreement, the

Option Agreement and the Stockholders Agreement and the financing thereof;

provided that, except as set forth in the next succeeding proviso or with
- --------

respect to any reimbursement following the Closing, in no event shall the

Company be required to pay in excess of an aggregate of $3 million pursuant

to this paragraph (a); and provided further that in the event a fee is
                           -------- -------

payable to KKR & Co. pursuant to Section 8.02(b) hereof, the Company shall

be required to pay expenses pursuant to this paragraph (a) up to a maximum

of $12.5 million.

          (b) (i)  If this Agreement shall have been terminated in

accordance with its terms and either of the following shall have occurred
                          ---

prior to such termination: (A) any corporation (including the Company or

any of its subsidiaries or affiliates), 

































<PAGE>



                                                                         95

partnership, person, other entity or "group" (as referred to in Section

13(d)(3) of the Exchange Act) other than Newco or any of its affiliates

(collectively, "Persons") shall have become the beneficial owner of more
                -------

than 20% of the outstanding shares of Company Common Stock; or (B)(x) any

Person (other than Newco or any of its affiliates) shall have made, or

proposed, communicated or disclosed in a manner which is or otherwise

becomes public (including being known by stockholders of the Company owning

of record or beneficially in the aggregate 5% or more of the outstanding

shares of Company Common Stock) a bona fide intention to make a Transaction

Proposal (including by making such a Transaction Proposal) and (y) on or
                                                           ---

prior to October 31, 1996, the Company either consummates with a Person a

transaction the proposal of which would otherwise qualify as a Transaction

Proposal under Section 5.08 or enters into an agreement with a Person with

respect to a transaction the proposal of which would otherwise qualify as a

Transaction Proposal under Section 5.08 (whether or not such Person is the

Person referred to in clause (x) above); or 

         (ii)  if this Agreement is terminated pursuant to Section 7.01(e),

Section 7.01(f) or Section 7.01(g); 



then the Company shall, (1) in the case of clause (b)(i)(A) and (b)(ii)

above, promptly, but in no event later than one business day after the

termination of this Agreement and (2) in the case of clause (b)(i)(B)

above, promptly, but in no event later than one business day after an event

specified in subclause (y) 

































<PAGE>



                                                                         96

thereof shall have occurred, pay KKR & Co. a fee of $30 million in cash,

which amount shall be payable in same day funds.  No termination of this

Agreement at a time when a fee is reasonably expected to be payable

pursuant to this Section 8.02(b) following termination of this Agreement

shall be effective until such fee is paid.  Only one fee in the aggregate

of $30 million shall be payable pursuant to this Section 8.02(b).  No

amount payable pursuant to any of the other provisions of this Section 8.02

shall reduce the amount of the fee payable pursuant to this paragraph (b). 



          (c)  If the Merger shall be consummated in accordance with this

Agreement, then the Company following the Merger shall pay to KKR & Co., on

the Closing Date, a fee of $15 million in cash, which amount shall be

payable in same day funds.  No amount payable pursuant to any of the other

provisions of this Section 8.02 shall reduce the amount of the fee payable 

pursuant to this paragraph (c).  

          (d)  In addition to the other provisions of this Section 8.02, in

the event a fee is or becomes payable pursuant to Section 8.02(b) hereof,

the Company agrees promptly, but in no event later than two business days

following written notice thereof, together with related bills or receipts,

to reimburse KKR & Co. and Newco for all reasonable out-of-pocket costs,

fees and expenses, including, without limitation, the reasonable fees and

disbursements of counsel and the expenses of litigation, incurred in

connection with collecting the expenses pursuant to paragraph (a) of this

Section and the fee pursuant to paragraph 

































<PAGE>



                                                                         97

(b) of this Section, as a result of any breach by the Company of its

obligations under this Section 8.02.

          (e)  Except as provided otherwise in paragraph (a) above, all

costs and expenses incurred in connection with this Agreement, the Option

Agreement and the Stockholders Agreement and the transactions contemplated

hereby and thereby shall be paid by the party incurring such expenses,

except that the Company shall pay all costs and expenses (i) in connection

with printing and mailing the Proxy Statement and the Form S-4, as well as

all SEC filing fees relating to the transactions contemplated herein and

(ii) of obtaining any consents of any third party.

          SECTION 8.03.  Notices.  All notices, requests, claims, demands
                         -------

and other communications under this Agreement shall be in writing and shall

be deemed given if delivered personally or sent by overnight courier

(providing proof of delivery) to the parties at the following addresses (or

at such other address for a party as shall be specified by like notice):

          (a)  if to Newco, to

               c/o Kohlberg Kravis Roberts & Co.
               9 West 57th Street
               New York, New York  10019

               Attention:  Paul E. Raether

          with a copy to:

               Simpson Thacher & Bartlett
               425 Lexington Avenue
               New York, NY  10017

               Attention:  David J. Sorkin, Esq.



































<PAGE>



                                                                         98

          (b)  if to the Company, to

               Bruno's, Inc.
               800 Lakeshore Parkway
               Birmingham, Alabama 35211

               Attention:  Ronald G. Bruno

          with copies to:

               Sirote & Permutt
               2222 Arlington Avenue South
               Birmingham, Alabama  35205

               Attention:  Richard Cohn, Esq.

          SECTION 8.04.  Definitions.  For purposes of this
                         -----------

Agreement:

          (a)  an "affiliate" of any person means another person that
                   ---------

     directly or indirectly, through one or more intermediaries, controls,

     is controlled by, or is under common control with, such first person;

          (b)  "knowledge" with respect to the Company means the actual
                ---------

     knowledge of the following officers and employees (as well as any of

     their successors) of the Company and its subsidiaries:  Ronald G.

     Bruno, Glenn J. Griffin, Kenneth J. Bruno, Paul F. Garrison and R.

     Michael Conley, and, without duplication, the employees in charge of

     environmental, tax, labor, employee benefits and real estate matters

     or any of the foregoing, in each case after reasonable investigation

     and inquiry.

          (c)  "Material Adverse Change" or "Material Adverse Effect"
                -----------------------      -----------------------

     means, when used in connection with the Company, any change or effect

     that either individually or in the aggregate with all other such

     changes or effects is 































<PAGE>



                                                                         99

     materially adverse to the business, assets, operations, properties,

     condition (financial or otherwise), results of operations or prospects

     of the Company and its subsidiaries (including the Ventures) taken as

     a whole;

          (d)  "person" means an individual, corporation, partnership,
                ------

     joint venture, association, trust, unincorporated organization or

     other entity; and

          (e)  a "subsidiary" of any person means another person, an amount
                  ----------

     of the voting securities, other voting ownership or voting partnership

     interests of which is sufficient to elect at least a majority of its

     Board of Directors or other governing body (or, if there are no such

     voting interests, 50% or more of the equity interests of which) is

     owned directly or indirectly by such first person.

          SECTION 8.05.  Interpretation.  When a reference is made in this
                         --------------

Agreement to a Section, Exhibit or Schedule, such reference shall be to a

Section of, or an Exhibit or Schedule to, this Agreement unless otherwise

indicated.  The table of contents and headings contained in this Agreement

are for reference purposes only and shall not affect in any way the meaning

or interpretation of this Agreement.  Whenever the words "include",

"includes" or "including" are used in this Agreement, they shall be deemed

to be followed by the words "without limitation".

          SECTION 8.06.  Counterparts.  This Agreement may be executed in
                         ------------

one or more counterparts, all of which shall be considered one and the same

agreement and shall become effective 

































<PAGE>



                                                                        100

when one or more counterparts have been signed by each of the parties and

delivered to the other parties.

          SECTION 8.07.  Entire Agreement; No Third-Party Beneficiaries. 
                         ----------------------------------------------

This Agreement and the other agreements referred to herein constitute the

entire agreement, and supersede all prior agreements and understandings,

both written and oral, among the parties with respect to the subject matter

of this Agreement.  This Agreement, other than Sections 5.05 and 8.02, is

not intended to confer upon any person other than the parties any rights or

remedies.

          SECTION 8.08.  GOVERNING LAW.  THIS AGREEMENT SHALL BE GOVERNED
                         -------------

BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF ALABAMA,

REGARDLESS OF THE LAWS THAT MIGHT OTHERWISE GOVERN UNDER APPLICABLE

PRINCIPLES OF CONFLICTS OF LAWS.

          SECTION 8.09.  Assignment.  Neither this Agreement nor any of the
                         ----------

rights, interests or obligations under this Agreement shall be assigned, in

whole or in part, by operation of law or otherwise by any of the parties

without the prior written consent of the other parties.  Subject to the

preceding sentence, this Agreement will be binding upon, inure to the

benefit of, and be enforceable by, the parties and their respective

successors and assigns.

          SECTION 8.10.  Enforcement.  The parties agree that irreparable
                         -----------

damage would occur in the event that any of the provisions of this

Agreement were not performed in accordance with their specific terms or

were otherwise breached.  It is accordingly agreed that the parties shall

be entitled to an 































<PAGE>



                                                                        101

injunction or injunctions to prevent breaches of this Agreement and to

enforce specifically the terms and provisions of this Agreement.  













































































<PAGE>



                                                                        102

 



          IN WITNESS WHEREOF, Newco and the Company have caused this

Agreement to be signed by their respective officers thereunto duly

authorized, all as of the date first written above.



                              CRIMSON ACQUISITION CORP.


                              By: /s/ James H. Greene, Jr.        
                                 ---------------------------------
                                 Name:  James H. Greene, Jr.
                                 Title: President


                              BRUNO'S, INC.


                              By: /s/ Ronald G. Bruno                       
                                 ----------------------------------
                                 Name:  Ronald G. Bruno
                                 Title: Chairman CEO






















































<PAGE>





                                                                  EXHIBIT A



               AMENDED AND RESTATED ARTICLES OF INCORPORATION

                                     OF

                               BRUNO'S, INC.



STATE OF ALABAMA     )
                     )
COUNTY OF JEFFERSON  )

TO THE HONORABLE JUDGE OF PROBATE OF JEFFERSON COUNTY, ALABAMA:



          Pursuant to the provisions of Article 10 of Chapter 2B of Title
10 of the Code of Alabama of 1975 (Sec. 10-2B-10.01, et seq.), the undersigned
                                                  -- ---
corporation executes the following Amended and Restated Articles of
Incorporation:

          FIRST:  The name of the corporation is Bruno's, Inc.

          SECOND: The Articles of Incorporation of the corporation shall be
amended and restated as set forth below:

          1.  The name of the Corporation is Bruno's, Inc.

          2.  The duration of the Corporation is perpetual.

          3.   The purpose or purposes for which the Corporation is
organized are the transaction of any or all lawful business for which
corporations may be incorporated under the Alabama Business Corporation
Act, including, but not limited to, acquiring, purchasing, investing in or
engaging in a business combination or joint venture with, however any of
the foregoing may be structured, any corporation, partnership, limited
liability company or other entity engaged, in whole or in part, in the
manufacturing, marketing, distribution, provision or sale of clothing,
food, pharmaceuticals, consumer goods and services, or other goods or
services; following any such transaction, to engage in any business
theretofore conducted by any business entity which was party to any such
transaction; and to engage in any financing or other transactions
necessary, appropriate or convenient to effect any of the purposes for
which the Corporation is organized.

          4.  The total number of shares of capital stock that the
Corporation is authorized to issue is 30,000,000 shares of Common Stock,
par value $0.01 each.



























<PAGE>



                                                                          2

          5.  The registered office and registered agent of the Corporation
is The Corporation Company, 60 Commerce Street, Montgomery, AL 36104.

          6.   (a)  The names and addresses of the current individuals who
are to serve as the directors of the Corporation are as follows:

                    Paul E. Raether
                    9 West 57th Street
                    New York, New York  10019

                    James H. Greene, Jr.
                    9 West 57th Street
                    New York, New York  10019

                    Nils P. Brous
                    9 West 57th Street
                    New York, New York  10019

Such persons shall serve as directors of the Corporation until the first
annual meeting of shareholders of the Corporation and until their
successors are elected and shall qualify.

          (b)  The number of directors of the Corporation shall consist of
not less than three nor more than fifteen persons, the exact number of
persons within such minimum and maximum limitations being fixed from time
to time by the board of directors of the Corporation pursuant to
resolutions adopted by a majority of the persons constituting the board of
directors at the time such resolutions are adopted.  The board of directors
shall have the power to fill all vacancies occurring on the board of
directors, including, without limitation, any vacancies resulting from an
increase in the number of directors within the minimum and maximum
limitations on the number of directors of the Corporation set forth in this
Article 6.

          7.  The name and address of the incorporators are as follows:

                    Joseph Bruno
                    729-10th Avenue, West
                    Birmingham, Alabama

                    Angelo J. Bruno
                    1229 Bush Circle
                    Birmingham, Alabama

                    Lee J. Bruno
                    928-5th Place, West
                    Birmingham, Alabama

                    Anthony J. Bruno
                    1606-27th Street, North











<PAGE>



                                                                          3

                    Birmingham, Alabama

                    Sam Bruno
                    1000-53rd Street, South
                    Birmingham, Alabma

          8.  The Board of Directors of the Corporation, acting by majority
vote, may alter, amend or repeal the By-Laws of the Corporation.

          9.  Every person who is or was a director or an officer of the
Corporation shall be indemnified by the Corporation to the fullest extent
allowed by law, including the indemnification permitted by Section 10-2B-
8.58 of the Alabama Business Corporation Act, against all liabilities and
expenses imposed upon or incurred by that person in connection with any
proceeding in which that person may be made, or threatened to be made, a
party, or in which that person may become involved by reason of that person
being or having been a director or an officer of or of serving or having
served in any capacity with any other enterprise at the request of the
Corporation, whether or not that person is a director or an officer or
continues to serve the other enterprise at the time the liabilities or
expenses are imposed or incurred.  During the pendency of any such
proceeding, the Corporation shall, to the fullest extent permitted by law,
promptly advance expenses that are incurred, from time to time, by a
director or an officer in connection with the proceeding, subject to the
receipt by the Corporation of a written affirmation and a written
undertaking as required by law.

          10.  A director of the Corporation shall not be liable to the
Corporation or its shareholders for money damages for any action taken, or
failure to take action, as a director, except for (i) the amount of a
financial benefit received by such director to which such director is not
entitled; (ii) an intentional infliction of harm by such director on the
Corporation or its shareholders; (iii) a violation of Section 10-2B-8.33 of
the Alabama Business Corporation Act or any successor provision to such
section; (iv) an intentional violation by such director of criminal law; or
(v) a breach of such director's duty of loyalty to the Corporation or its
shareholders.  If the Alabama Business Corporation Act, or any successor
statute thereto, is hereafter amended to authorize the further elimination
or limitation of the liability of a director of a corporation, then the
liability of a director of the Corporation, in addition to the limitations
on liability provided herein, shall be limited to the fullest extent
permitted by the Alabama Business Corporation Act, as amended, or any
successor statute thereto.  Any repeal or modification of this provision by
the shareholders of the Corporation shall be prospective only and shall not
adversely affect any limitation on the liability of a director of the
Corporation existing at the time of such repeal or modification.











<PAGE>



                                                                          4

          11.  No shareholder shall have a preemptive right to purchase
shares of any class of capital stock of the Corporation, including treasury
shares.

          THIRD:  The foregoing Amended and Restated Articles of
Incorporation were adopted by the shareholders of the corporation on
____________, 1995, in the manner prescribed by the Alabama Business
Corporation Act.

          FOURTH:  The Common Stock of the corporation, par value $.01 per
share, was the only voting group entitled to vote on such Amended and
Restated Articles of Incorporation.  As of the record date for the meeting
of shareholders at which said amendment was adopted, there were ___________
shares of such Common Stock outstanding, and the holders of such shares
were entitled to cast one vote per share, or an aggregate of _________
votes.  There were _____ votes entitled to be cast by the holders of the
Common Stock of the corporation indisputably represented at the meeting.

          FIFTH:  The total number of votes cast for the adoption of such
Amended and Restated Articles of Incorporation by the holders of the Common
Stock of the corporation was ___________, and the total number of votes
cast against the adoption of such Amended and Restated Articles of
Incorporation by the holders of the Common Stock of the corporation was
_________, and the number of votes cast for the adoption of said Amended
and Restated Articles of Incorporation was sufficient for approval of the
Amended and Restated Articles of Incorporation by the holders of the Common
Stock of the corporation.


          Dated this ______ day of ___________ , 1995.

                                   BRUNO'S, INC.


                                   By ________________________________
                                      (Name of Officer Executing Document)

                                   Its _______________________________

This instrument prepared by:

Simpson Thacher & Bartlett
425 Lexington Avenue
New York, New York 10017-3954




































<PAGE>





                                                                  EXHIBIT B



                      Form of Company Affiliate Letter
                      --------------------------------


Gentlemen:

          The undersigned, a holder of shares of Common Stock, par value

$.01 per share ("Company Stock"), of Bruno's, Inc., an Alabama corporation
                 -------------

(the "Company"), is entitled to retain in connection with the merger (the
      -------

"Merger") of the Company with Crimson Acquisition Inc., an Alabama
 ------

corporation, securities (the "Securities") of the Company.  The undersigned
                              ----------

acknowledges that the undersigned may be deemed an "affiliate" of the

Company within the meaning of Rule 145 ("Rule 145") promulgated under the
                                         --------

Securities Act of 1933 (the "Act"), although nothing contained herein
                             ---

should be construed as an admission of such fact.

          If in fact the undersigned were an affiliate under the Act, the

undersigned's ability to sell, assign or transfer the Securities retained

by the undersigned pursuant to the Merger may be restricted unless such

transaction is registered under the Act or an exemption from such

registration is available.  The undersigned understands that such

exemptions are limited and the undersigned has obtained advice of counsel

as to the nature and conditions of such exemptions, including information

with respect to the applicability to the sale of such securities of Rules

144 and 145(d) promulgated under the Act.

          The undersigned hereby represents to and covenants with the

Company that the undersigned will not sell, assign or transfer any of the

Securities retained by the undersigned 

<PAGE>
                                                                          2

pursuant to the Merger except (i) pursuant to an effective registration

statement under the Act, (ii) in conformity with the volume and other

limitations of Rule 145 or (iii) in a transaction which, in the opinion of

independent counsel reasonably satisfactory to the Company or as described

in a "no-action" or interpretive letter from the Staff of the Securities

and Exchange Commission (the "SEC"), is not required to be registered under
                              ---

the Act.

          In the event of a sale or other disposition by the undersigned of

Securities pursuant to Rule 145, the undersigned will supply the Company

with evidence of compliance with such Rule, in the form of a letter in the

form of Annex I hereto.  The undersigned understands that the Company may

instruct its transfer agent to withhold the transfer of any Securities

disposed of by the undersigned, but that upon receipt of such evidence of

compliance the transfer agent shall effectuate the transfer of the

Securities sold as indicated in the letter.

          The undersigned acknowledges and agrees that appropriate legends

will be placed on certificates representing Securities retained by the

undersigned in the Merger or held by a transferee thereof, which legends

will be removed by delivery of substitute certificates upon receipt of an

opinion in form and substance reasonably satisfactory to the Company from

independent counsel reasonably satisfactory to the Company to the effect

that such legends are no longer required for purposes of the Act.

          The undersigned acknowledges that (i) the undersigned has

carefully read this letter and understands the requirements 



<PAGE>



                                                                          3

hereof and the limitations imposed upon the distribution, sale, transfer or

other disposition of Securities and (ii) the receipt by Newco of this

letter is an inducement and a condition to Newco's obligations to

consummate the Merger.

                              Very truly yours,



Dated:


























































<PAGE>






                                                                    ANNEX I
                                                               TO EXHIBIT B








[Name]                                                               [Date]







          On __________________ the undersigned sold the

securities ("Securities") of the Company (the "Company") described below in
             ----------                        -------

the space provided for that purpose (the "Securities").  The Securities
                                          ----------

were retained by the undersigned in connection with the merger of Crimson

Acquisition Corp. with and into Bruno's, Inc.

          Based upon the most recent report or statement filed by the

Company with the Securities and Exchange Commission, the Securities sold by

the undersigned were within the prescribed limitations set forth in

paragraph (e) of Rule 144 promulgated under the Securities Act of 1933, as

amended (the "Act").
              ---

          The undersigned hereby represents that the Securities were sold

in "brokers' transactions" within the meaning of Section 4(4) of the Act or

in transactions directly with a "market maker" as that term is defined in

Section 3(a)(38) of the Securities Exchange Act of 1934, as amended.  The

undersigned further represents that the undersigned has not solicited or

arranged for the solicitation of orders to buy the Securities, and that the

undersigned has not made any payment in connection 




























<PAGE>



                                                                          2

with the offer or sale of the Securities to any person other than to the

broker who executed the order in respect of such sale.

                              Very truly yours,







            [Space to be provided for description of securities]






                                                                   EXHIBIT 4
                                                                   ---------




                                                             Conformed Copy
                                                             --------------


                           STOCKHOLDERS AGREEMENT
                           ----------------------


          AGREEMENT dated as of April 20, 1995 by and among Crimson

Acquisition Corp., an Alabama corporation ("Newco"), and the other parties

signatory hereto (each a "Stockholder").

                                  RECITALS
                                  --------

          Concurrently herewith, Newco, a wholly-owned subsidiary of BI

Associates L.P., a Delaware limited partnership ("Parent"), and Bruno's,

Inc., an Alabama corporation (the "Company"), are entering into an

Agreement and Plan of Merger of even date herewith (as such agreement may

be amended from time to time, the "Merger Agreement"; capitalized terms

used but not defined herein shall have the meanings set forth in the Merger

Agreement) pursuant to which Newco will be merged with and into the Company

(the "Merger"), whereby each share of common stock, par value $.01 per

share, of the Company ("Company Common Stock") issued and outstanding

immediately prior to the Effective Time of the Merger will be converted

into either (A) the right to retain at the election of the holder thereof

and subject to the terms of the Merger Agreement, common stock, par value

$.01 per share, of the Company or (B) the right to receive cash, other than

(i) shares of Company Common Stock owned, directly or indirectly, by the

Company or any subsidiary of the Company or by Parent, Newco or any other

subsidiary of Parent and (ii) Dissenting Shares.

          Pursuant to a purchase by Newco, contemporaneous with the

execution of this Agreement, of ten shares of Company Common Stock from

Ronald G. Bruno at a price equal to the Cash Election 




























<PAGE>



                                                                          2



Price (as defined in the Merger Agreement), Newco is a stockholder of the

Company.

          As a condition to Newco's willingness to enter into the Merger

Agreement, Newco requires that each Stockholder enter into, and each such

Stockholder has agreed to enter into, this Agreement.

                                 AGREEMENT
                                 ---------

          To implement the foregoing and in consideration of the mutual

agreements contained herein, the parties agree as follows:

          1.  Representations and Warranties.  Each Stockholder hereby
              ------------------------------

severally represents and warrants to Newco as follows:

          (a)  Ownership of Shares.  (1)  Such Stockholder is either
               -------------------

     (i) the record holder and beneficial owner of, (ii) trustee of a trust

     that is the record holder or beneficial owner of, and whose

     beneficiaries are the beneficial owners (such trustee, a "Trustee")

     of, (iii) executor of an estate that is the record holder or

     beneficial owner of, and whose beneficiaries are the beneficial owners

     (such executor, an "Executor") of, (iv) director of a foundation that

     is the record holder (such director, a "Foundation Director") of, or

     (v) the beneficial owner but not the record holder of, the number of

     shares of Company Common Stock as set forth opposite such

     Stockholder's name on Section 1 of the disclosure schedule (the

     "Stockholders Agreement Disclosure Schedule") (the "Existing Shares",

     and together with any shares of Company Common Stock acquired by such

     Stockholder in any such 































<PAGE>



                                                                          3



     capacities after the date hereof and prior to the termination hereof,

     whether upon exercise of options, conversion of convertible

     securities, purchase, exchange or otherwise, the "Shares").

          (2)  On the date hereof, the Existing Shares set forth opposite

     such Stockholder's name on Section 1 of the Stockholders Agreement

     Disclosure Schedule constitute all of the shares of Company Common

     Stock owned of record or beneficially by such Stockholder.  

          (3)  Such Stockholder has sole power of disposition with respect

     to all of the Existing Shares set forth opposite such Stockholder's

     name on Section 1 of the Stockholders Agreement Disclosure Schedule

     and sole voting power with respect to the matters set forth in

     Section 2 hereof and sole power to demand dissenter's or appraisal

     rights, in each case with respect to all of the Existing Shares set

     forth opposite such Stockholder's name on Section 2 of the

     Stockholders Agreement Disclosure Schedule, with no restrictions on

     such rights, subject to applicable federal securities laws and the

     terms of this Agreement.

          (b)  Power; Binding Agreement.  Such Stockholder has the legal
               ------------------------

capacity, power and authority to enter into and perform all of such

Stockholder's obligations under this Agreement.  The execution, delivery

and performance of this Agreement by such Stockholder will not violate any

other agreement to which such Stockholder is a party or by which such

Stockholder is bound including, without limitation, any trust agreement,

will, 































<PAGE>



                                                                          4



testamentary document, voting agreement, stockholders agreement, voting

trust or other agreement.  This Agreement has been duly and validly

executed and delivered by such Stockholder and constitutes a valid and

binding agreement of such Stockholder, enforceable against such Stockholder

in accordance with its terms.  There is no beneficiary of or holder of a

voting trust certificate or other interest of any trust of which a

Stockholder is Trustee, any estate in respect of which a Stockholder is an

Executor or any Foundation of which a Stockholder is a Foundation Director

whose consent is required for the execution and delivery of this Agreement

or the consummation of the transactions contemplated hereby.  If such

Stockholder is married and such Stockholder's Shares constitute community

property, this Agreement has been duly authorized, executed and delivered

by, and constitutes a valid and binding agreement of, such Stockholder's

spouse, enforceable against such person in accordance with its terms.

          (c)  No Conflicts.  Except for filings under the Hart-Scott-
               ------------

Rodino Antitrust Improvements Act of 1976, as amended, if applicable, (A)

no filing with, and no permit, authorization, consent or approval of, any

state or federal public body or authority is necessary for the execution of

this Agreement by such Stockholder and the consummation by such Stockholder

of the transactions contemplated hereby and (B) neither the execution and

delivery of this Agreement by such Stockholder nor the consummation by such

Stockholder of the transactions contemplated hereby nor compliance by such

Stockholder with any of the 

































<PAGE>



                                                                          5



provisions hereof shall (x) conflict with or result in any breach of any

applicable trust, estate, foundation or other organizational documents

applicable to such Stockholder, (y) result in a violation or breach of, or

constitute (with or without notice or lapse of time or both) a default (or

give rise to any third party right of termination, cancellation, material

modification or acceleration) under any of the terms, conditions or

provisions of any note, bond, mortgage, indenture, license, contract,

commitment, arrangement, understanding, agreement or other instrument or

obligation of any kind to which such Stockholder is a party or by which

such Stockholder or any of such Stockholder's properties or assets may be

bound or (z) violate any order, writ, injunction, decree, judgment, order,

statute, rule or regulation applicable to such Stockholder or any of such

Stockholder's properties or assets.

          (d)  Such Stockholder's Shares and the certificates representing

such Shares are now and at all times during the term hereof will be held by

such Stockholder, or by a nominee or custodian for the benefit of such

Stockholder, free and clear of all liens, claims, security interests,

proxies, voting trusts or agreements, understandings or arrangements or any

other encumbrances whatsoever, (i) except for any such encumbrances or

proxies arising hereunder and (ii) in the case of Ann Bruno, Alan Bruno,

David Bruno and Suzanne Bowness, except for the proxy granted by each such

Stockholder to Ronald G. Bruno (it being acknowledged by Ronald G. Bruno

and each such Stockholder that so long as this Agreement is in effect, the

agreements of each such 































<PAGE>



                                                                          6



Stockholder hereunder shall, with respect to the subject matter of this

Agreement, override the rights granted to Ronald G. Bruno pursuant to the

proxy in respect of each such Stockholder's Shares).

          (e)  No broker, investment banker, financial adviser or other

person is entitled to any broker's, finder's, financial adviser's or other

similar fee or commission in connection with the transactions contemplated

hereby based upon arrangements made by or on behalf of such Stockholder.

          (f)  Such Stockholder understands and acknowledges that Newco is

entering into the Merger Agreement in reliance upon such Stockholder's

execution and delivery of this Agreement.

          2.  Agreement to Vote; Proxy.
              ------------------------

          2.1  Voting.  Each Stockholder set forth on Section 2 of the
               ------

Stockholders Agreement Disclosure Schedule (each, a "Schedule 2

Stockholder") hereby severally agrees that, during the time this Agreement

is in effect, at any meeting of the stockholders of the Company, however

called, or in connection with any written consent of the stockholders of

the Company, such Stockholder shall vote (or cause to be voted) the Shares

held of record or beneficially by such Stockholder (i) in favor of the

Merger, the execution and delivery by the Company of the Merger Agreement

and the approval of the terms thereof and each of the other actions

contemplated by the Merger Agreement, this Agreement and the Option

Agreement and any actions required in furtherance hereof and thereof;

(ii) against any action or agreement that would result in a breach of any

covenant, 































<PAGE>



                                                                          7



representation or warranty or any other obligation or agreement of the

Company under the Merger Agreement, this Agreement or the Option Agreement;

and (iii) except as specifically requested in writing by Newco in advance,

against the following actions (other than the Merger and the transactions

contemplated by the Merger Agreement and the Option Agreement):  (1) any

extraordinary corporate transaction, such as a merger, consolidation or

other business combination involving the Company or its subsidiaries; (2) a

sale, lease or transfer of a material amount of assets of the Company or

its subsidiaries or a reorganization, recapitalization, dissolution or

liquidation of the Company or its subsidiaries; (3) (a) any change in the

majority of the board of directors of the Company; (b) any material change

in the present capitalization of the Company or any amendment of the

Company's Articles of Incorporation; (c) any other material change in the

Company's corporate structure or business; or (d) any other action which,

is intended, or could reasonably be expected, to impede, interfere with,

delay, postpone, discourage or materially adversely affect the Merger or

the transactions contemplated by the Merger Agreement, this Agreement or

the Option Agreement or the contemplated economic benefits of any of the

foregoing.  Such Stockholder shall not enter into any agreement or

understanding with any person or entity prior to the Termination Date (as

defined in Section 7) to vote or give instructions after the Termination

Date in any manner inconsistent with clauses (i), (ii) or (iii) of the

preceding sentence.

































<PAGE>



                                                                          8



          2.2  PROXY.  EACH SCHEDULE 2 STOCKHOLDER HEREBY GRANTS TO, AND
               -----

APPOINTS, NEWCO AND JAMES H. GREENE, JR. OF NEWCO, NILS P. BROUS OF NEWCO,

IN THEIR RESPECTIVE CAPACITIES AS OFFICERS OF NEWCO, AND ANY INDIVIDUAL WHO

SHALL HEREAFTER SUCCEED TO ANY SUCH OFFICE OF NEWCO, AND ANY OTHER DESIGNEE

OF NEWCO, EACH OF THEM INDIVIDUALLY, SUCH STOCKHOLDER'S IRREVOCABLE (UNTIL

THE TERMINATION DATE) PROXY AND ATTORNEY-IN-FACT (WITH FULL POWER OF

SUBSTITUTION) TO VOTE THE SHARES AS INDICATED IN SECTION 2.1 ABOVE.  EACH

SCHEDULE 2 STOCKHOLDER INTENDS THIS PROXY TO BE IRREVOCABLE (UNTIL THE

TERMINATION DATE) AND COUPLED WITH AN INTEREST AND WILL TAKE SUCH FURTHER

ACTION AND EXECUTE SUCH OTHER INSTRUMENTS AS MAY BE NECESSARY TO EFFECTUATE

THE INTENT OF THIS PROXY AND HEREBY REVOKES ANY PROXY PREVIOUSLY GRANTED BY

SUCH STOCKHOLDER WITH RESPECT TO SUCH STOCKHOLDER'S SHARES (EXCEPT FOR THE

PROXY DESCRIBED IN CLAUSE (ii) OF SECTION 1(d) HEREOF, SUBJECT TO THE

PROVISIONS OF SUCH CLAUSE (ii) OF SECTION 1(d) HEREOF).

          2.3  Stockholder Capacity.  No person executing this Agreement
               --------------------

who is, or becomes during the term hereof, a director of the Company makes

any agreement or understanding herein in his or her capacity as such

director, and the agreements set forth herein shall in no way restrict any

director in the exercise of his or her fiduciary duties as a director of

the Company.  Each Stockholder signs solely in his or her capacity as the

record and beneficial owner of such Stockholder's Shares or as the trustee

of a trust, executor of an estate or director of a foundation, 



































<PAGE>



                                                                          9



whose beneficiaries are the beneficial owners of, such Stockholder's

Shares.

          3.  Certain Covenants of Stockholders.  Except in accordance with
              ---------------------------------

the terms of this Agreement, each Stockholder hereby severally covenants

and agrees as follows:

          3.1  No Solicitation.  No Stockholder shall, directly or
               ---------------

indirectly (including through advisors, agents or other intermediaries),

solicit (including by way of furnishing information) or respond to any

inquiries or the making of any proposal by any person or entity (other than

Parent, Newco or any affiliate thereof) with respect to the Company that

constitutes or could reasonably be expected to lead to a Transaction

Proposal.  If any Stockholder receives any such inquiry or proposal, then

such Stockholder shall promptly inform Newco of the terms and conditions,

if any, of such inquiry or proposal and the identity of the person making

it.  Each Stockholder will immediately cease and cause to be terminated any

existing activities, discussions or negotiations with any parties conducted

heretofore with respect to any of the foregoing.

          3.2  Restriction on Transfer, Proxies and Non-Interference;
               ------------------------------------------------------

Restriction on Withdrawal.  No Stockholder shall, directly or indirectly: 
- -------------------------

(i) except pursuant to the terms of the Merger Agreement and this

Agreement, and except for gifts to family members who either are

signatories to this Agreement or who, upon such gift, become signatories to

this Agreement, offer for sale, sell, transfer, tender, pledge, encumber,

assign or otherwise dispose of, enforce or permit the execution of the 































<PAGE>



                                                                         10



provisions of any redemption agreement with the Company or enter into any

contract, option or other arrangement or understanding with respect to or

consent to the offer for sale, sale, transfer, tender, pledge, encumbrance,

assignment or other disposition of, any or all of such Stockholder's Shares

or any interest therein; (ii) except as contemplated hereby, grant any

proxies or powers of attorney, deposit any Shares into a voting trust or

enter into a voting agreement with respect to any Shares; or (iii) take any

action that would make any representation or warranty of such Stockholder

contained herein untrue or incorrect or have the effect of preventing or

disabling such Stockholder from performing such Stockholder's obligations

under this Agreement.  

          3.3  Waiver of Appraisal and Dissenter's Rights.  Each
               ------------------------------------------

Stockholder hereby waives any rights of appraisal or rights to dissent from

the Merger that such Stockholder may have.  Each Trustee, Executor and

Foundation Director represents that no beneficiary who is a beneficial

owner of Shares under any trust, estate or foundation for which such

Stockholder acts as Trustee, Executor or Foundation Director, respectively,

has any right of appraisal or right to dissent from the Merger which has

not been so waived.

          3.4  No Termination or Closure of Trusts, Foundations and
               ----------------------------------------------------

Estates.  Unless, in connection therewith, the Shares held by any trust,
- -------

foundation or estate which are presently subject to the terms of this

Agreement are transferred upon termination to one or more Stockholders and

remain subject in all respects to the terms of this Agreement, or other

persons or entities who 





























<PAGE>



                                                                         11



upon receipt of such Shares become signatories to this Agreement, the

Stockholders who are Trustees, Executors or Foundation Directors shall not

take any action to terminate, close or liquidate any such trust, estate or

foundation and shall take all steps necessary to maintain the existence

thereof at least until the first to occur of (i) the Effective Time of the

Merger and (ii) the Termination Date.

          3.5  Continued Service as Director.  Ronald G. Bruno agrees to
               -----------------------------

serve as a director of the Company for three years following the Effective

Time of the Merger, subject to the customary right of a director to resign

from a board of directors.

          3.6  Stock Redemption Agreements.  (a) Following the Effective
               ---------------------------

Time of the Merger, the signatories hereto agree promptly to terminate any

agreements with the Company pursuant to which the Company may be obligated

to repurchase their Shares of Company Common Stock, including without

limitation, the stock redemption agreement between the Company and Joseph

S. Bruno.  Pending such termination, no such agreement shall be enforced.

          (b)  The signatories hereto agree to cooperate in order to

transfer any life insurance policy of the Company designed to provide funds

for the purchase of Company Common Stock pursuant to any such stock

redemption agreement to the relevant Stockholder on a basis which is

mutually satisfactory to the signatories hereto, the Company and Newco,

including, without limitation, the life insurance policy carried by the

Company in 

































<PAGE>



                                                                         12



connection with the stock redemption agreement with Joseph S. Bruno.

          3.7  Covenant Not to Compete.  Each Stockholder agrees that for
               -----------------------

the period ending five years after the Closing Date, such Stockholder will

not, directly or indirectly, own, manage, operate, control or participate

in the ownership, management, operation or control of, or be connected in

any manner with, any business which shall be engaged in the retail selling

of food or other products under the names Bruno's, Food World, Food Max,

Food Fair or Piggly Wiggly, or under any other name which uses any of the

foregoing names as a component or which is (or includes a component which

is) confusingly similar to any such names (the "trade names"), in any of

the following states:  Alabama, Arkansas, Florida, Georgia, Kentucky,

Louisiana, Mississippi, North Carolina, South Carolina or Tennessee (the

"relevant states").  In addition to the foregoing, each of Ronald G. Bruno,

Kenneth J. Bruno and Joe Bruno agrees that for the period ending five years

after the Closing Date, such Stockholder will not, directly or indirectly,

own, manage, operate, control or participate in the ownership, management,

operation or control of, or be connected in any manner with, any business

which shall be engaged in the retail selling of food, beverages or other

related products under any name, including, without limitation, the trade

names, in any of the relevant states.  In the event that this covenant not

to compete is held by any court of competent jurisdiction to be

unenforceable because it is too extensive in scope or time or territory, it

shall be deemed to be 

































<PAGE>



                                                                         13



and shall be amended without any further act by the parties hereto to

conform to the scope and period of time and geographical area which would

permit it to be enforced.  If this covenant is breached or threatened to be

breached, each Stockholder expressly consents that, in addition to any

other remedy Newco may have, Newco shall be entitled to apply for and

receive injunctive relief in order to prevent the continuation of any

existing breach or the occurrence of any threatened breach.

          4.  Further Assurances.  From time to time, at the other party's
              ------------------

request and without further consideration, each party hereto shall execute

and deliver such additional documents and take all such further action as

may be necessary or desirable to consummate and make effective, in the most

expeditious manner practicable, the transactions contemplated by this

Agreement.

          5.  Certain Events.  Each Stockholder agrees that this Agreement
              --------------

and the obligations hereunder shall attach to such Stockholder's Shares and

shall be binding upon any person or entity to which legal or beneficial

ownership of such Shares shall pass, whether by operation of law or

otherwise, including without limitation such Stockholder's heirs,

guardians, administrators or successors or as a result of any divorce.

          6.  Stop Transfer.  (a)  Each Stockholder agrees with, and
              -------------

covenants to, Newco that such Stockholder shall not request that the

Company register the transfer (book-entry or otherwise) of any certificate

or uncertificated interest representing any of such Stockholder's Shares,

unless such transfer is made in compliance with this Agreement.  Each

Stockholder agrees, with 





























<PAGE>



                                                                         14



respect to any Shares in certificated form, that such Stockholder will

tender to the Company, within ten business days after the date hereof, the

certificates representing such Shares and the Company will inscribe upon

such certificates the following legend:  "The shares of Common Stock, par

value $.01 per share, of Bruno's, Inc. (the "Company") represented by this

certificate are subject to a Stockholders Agreement dated as of April 20,

1995, and may not be sold or otherwise transferred, except in accordance

therewith.  Copies of such Agreement may be obtained at the principal

executive offices of the Company."  Each Stockholder agrees that within ten

business days after the date hereof, such Stockholder will no longer hold

any Shares, whether certificated or uncertificated, in "street name" or in

the name of any nominee.  Pursuant to the Merger Agreement, the Company has

agreed to notify the transfer agent for any Shares in uncertificated form

of the provisions set forth in this Section 6 and has agreed to, and each

Stockholder agrees to, provide such documentation and to do such other

things as may be required to give effect to such provisions with respect to

such uncertificated Shares.

          (b)  Each Stockholder who is an "affiliate" of the Company for

purposes of Rule 145 under the Securities Act of 1933, as amended, hereby

agrees to deliver to Newco, on or prior to the Closing Date (as defined in

the Merger Agreement) a written agreement substantially in the form

attached as Exhibit B to the Merger Agreement.



































<PAGE>



                                                                         15



          7.  Termination.  Other than Sections 3.5, 3.6 and 3.7 hereof,
              -----------

which shall survive the Effective Time of the Merger, the covenants and

agreements contained herein with respect to the Company Common Stock shall

terminate on the first to occur of (a) the Effective Time of the Merger and

(b) the date the Merger Agreement is terminated in accordance with its

terms (the "Termination Date").

          8.  Miscellaneous.
              -------------

          8.1  Entire Agreement; Assignment.  This Agreement
               ----------------------------

(i) constitutes the entire agreement between the parties with respect to

the subject matter hereof and supersedes all other prior agreements and

understandings, both written and oral, between the parties with respect to

the subject matter hereof and (ii) shall not be assigned by operation of

law or otherwise without the prior written consent of the other party,

provided that Newco may assign, in its sole discretion, its rights and

obligations hereunder to any direct or indirect wholly-owned subsidiary of

Parent, but no such assignment shall relieve Newco of its obligations

hereunder if such assignee does not perform such obligations.

          8.2  Amendments.  This Agreement may not be modified, amended,
               ----------

altered or supplemented, except upon the execution and delivery of a

written agreement executed by the parties hereto; provided that Section 1
                                                  --------

of the Stockholders Agreement Disclosure Schedule may be supplemented by

Newco by adding the name and other relevant information concerning any

stockholder of the Company who agrees to be bound by the terms of this

Agreement 































<PAGE>



                                                                         16



without the agreement of any other party hereto, and thereafter such added

stockholder shall be treated as a "Stockholder" for all purposes of this

Agreement.

          8.3  Notices.  All notices, requests, claims, demands and other
               -------

communications hereunder shall be in writing and shall be given (and shall

be deemed to have been duly received if so given) by hand delivery,

telegram, telex or telecopy, or by mail (registered or certified mail,

postage prepaid, return receipt requested) or by any courier service, such

as Federal Express, providing proof of delivery.  All communications

hereunder shall be delivered to the respective parties at the following

addresses:

          If to 
          Stockholder:    c/o Bruno's, Inc.
                           800 Lakeshore Parkway
                           Birmingham, Alabama 35211

                           Attn:  Ronald G. Bruno

               copy to:  Sirote & Permutt
                         2222 Arlington Avenue South
                         Birmingham, Alabama  35205

                         Attn:  Richard Cohn, Esq.

          If to Newco:   c/o Kohlberg Kravis Roberts & Co.
                         9 West 57th Street
                         New York, New York  10019

                         Attn:  Paul E. Raether

               copy to:  Simpson Thacher & Bartlett    
                         425 Lexington Avenue
                         New York, New York  10017

                         Attn:  David J. Sorkin, Esq.

or to such other address as the person to whom notice is given may have

previously furnished to the others in writing in the manner set forth

above. 


























<PAGE>



                                                                         17



          8.4  Governing Law.  This Agreement shall be governed by and
               -------------

construed in accordance with the laws of the State of New York, regardless

of the laws that might otherwise govern under applicable principles of

conflicts of laws thereof.

          8.5  Enforcement.  The parties agree that irreparable damage
               -----------

would occur in the event that any of the provisions of this Agreement were

not performed in accordance with their specific terms or were otherwise

breached.  It is accordingly agreed that the parties shall be entitled to

an injunction or injunctions to prevent breaches of this Agreement and to

enforce specifically the terms and provisions of this Agreement.

          8.6  Counterparts.  This Agreement may be executed in two or more
               ------------

counterparts, each of which shall be deemed to be an original, but both of

which shall constitute one and the same Agreement.

          8.7  Descriptive Headings.  The descriptive headings used herein
               --------------------

are inserted for convenience of reference only and are not intended to be

part of or to affect the meaning or interpretation of this Agreement.

          8.8  Severability.  Whenever possible, each provision or portion
               ------------

of any provision of this Agreement will be interpreted in such manner as to

be effective and valid under applicable law but if any provision or portion

of any provision of this Agreement is held to be invalid, illegal or

unenforceable in any respect under any applicable law or rule in any

jurisdiction, such invalidity, illegality or unenforceability will not

affect any other provision or portion of any provision in such 

































<PAGE>



                                                                         18



jurisdiction, and this Agreement will be reformed, construed and enforced

in such jurisdiction as if such invalid, illegal or unenforceable provision

or portion of any provision had never been contained herein.

          8.9  Definitions; Construction.  For purposes of this Agreement:
               -------------------------

          (a)  "Beneficially Own" or "Beneficial Ownership" with respect to

any securities shall mean having "beneficial ownership" of such securities

(as determined pursuant to Rule 13d-3 under the Exchange Act), including

pursuant to any agreement, arrangement or understanding, whether or not in

writing.  Without duplicative counting of the same securities by the same

holder, securities Beneficially Owned by a Person shall include securities

Beneficially Owned by all other Persons with whom such Person would

constitute a "group" as described in Section 13(d)(3) of the Exchange Act. 



          (b)  "Person" shall mean an individual, corporation, partnership,

joint venture, association, trust, unincorporated organization or other

entity.

          (c)  In the event of a stock dividend or distribution, or any

change in the Company Common Stock by reason of any stock dividend, split-

up, recapitalization, combination, exchange of shares or the like, the term

"Shares" shall be deemed to refer to and include the Shares as well as all

such stock dividends and distributions and any shares into which or for

which any or all of the Shares may be changed or exchanged.



































<PAGE>



                                                                         19



          IN WITNESS WHEREOF, Newco and each Stockholder have caused this

Agreement to be duly executed as of the day and year first above written.


                                        CRIMSON ACQUISITION CORP.


                                        By:/s/  James H. Greene, Jr.       
                                           --------------------------------
                                           Name:   James H. Greene, Jr.
                                           Title:  President






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