BRUNOS INC
10-K405, 1999-04-30
GROCERY STORES
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================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                             -----------------------
                                    FORM 10-K
                             -----------------------

(Mark One)
   [X]            ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                   For the Fiscal Year Ended January 30, 1999

   [ ]         TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
            For the Transition Period from             to
                                           ------------   ----------

                          Commission File Number 0-6544

                       ----------------------------------

                                  BRUNO'S, INC.
                  (Debtor-in-Possession as of February 2, 1998)
             (Exact name of registrant as specified in its charter)

              Alabama                                          63-0411801
  (State or other jurisdiction of                           (I.R.S. Employer
   incorporation or organization)                          Identification No.)

                800 Lakeshore Parkway, Birmingham, Alabama 35211
               (Address of principal executive office) (zip code)

                                  205-940-9400
               (Registrant's telephone number including area code)

                      -------------------------------------

           Securities Registered Pursuant to Section 12(b) of the Act:
                                      None

           Securities Registered Pursuant to Section 12(g) of the Act:
                                  COMMON STOCK
                                 $.01 Par Value

         Indicate by check mark whether Bruno's, Inc. (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months, and (2) has been subject to such filing
requirements for the past 90 days. Yes X  No
                                      ---    ---

         Indicate by check mark if disclosure of delinquent filers pursuant to
Item 405 of Regulation S-K is not contained herein, and will not be contained,
to the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K Report or any
amendment to this Form 10-K Report. [X]

         The aggregate market value of the voting stock held by non-affiliates
of Bruno's, Inc. as of April 26, 1999 was approximately $3,150,000.

         The number of shares of Common Stock outstanding as of April 26, 1999
was approximately 25,507,982.

                       DOCUMENTS INCORPORATED BY REFERENCE
         Part III of this Form 10-K Report incorporates information from the
definitive proxy statement relating to the 1999 Annual Meeting of Stockholders
of Bruno's, Inc.

================================================================================


<PAGE>   2

                                     PART I

ITEM 1.  BUSINESS

GENERAL

         Bruno's, Inc. (the "Company") operates supermarkets in the Southeastern
United States and is the largest supermarket operator in the State of Alabama.
The Company, which was incorporated in Alabama on April 1, 1959, currently
operates 149 supermarkets, including 108 in Alabama, 27 in Georgia, 10 in
Florida, and four in Mississippi. The Company's supermarkets are currently
operated under several different names and formats, including Bruno's, Food
World, FoodMax, and Food Fair. The Company operates approximately 11
"Supercenter" stores, which offer an expanded mix of general merchandise
products as well as one-stop shopping conveniences such as pharmacies, banks,
photography departments and optical centers. The Company also operates eight
liquor stores in Florida.

         On August 18, 1995, Crimson Acquisition Corp. was merged into and with
the Company (the "Merger"). Since the date of the Merger, Crimson Associates,
L.P. and KKR Partners, II, L.P. (the "Partnerships") have owned 20,833,333
shares of the Company's Common Stock, par value $.01 per share (the "Common
Stock"). The shares owned by the Partnerships represent approximately 81.7% of
the outstanding shares of Common Stock as of April 23, 1999. The Partnerships
also own warrants under which they have the right to purchase an additional
10,000,000 shares of Common Stock. The Partnerships were organized and are
controlled by Kohlberg Kravis Roberts & Co., L.P. ("KKR").

         In December 1995, the Company changed its fiscal year from a 52-week or
53-week period ending on the Saturday closest to June 30 to a 52-week or 53-week
period ending on the Saturday closest to January 31. In order to implement this
change, the Company had a 30-week fiscal year beginning on July 1, 1995 and
ending on January 27, 1996 (the "Transition Period").

         During the fiscal year ended February 1, 1997, the Company developed
and completed a divestiture program under which the Company closed its
distribution center located in Vidalia, Georgia and sold or closed 47 stores,
including 37 stores in Georgia, five stores in South Carolina, two stores in
Florida, two stores in Alabama, and one store in Mississippi. In addition, the
Company in December 1996 acquired Seessel Holdings, Inc. ("Seessel's"), which
owned and operated eight supermarkets in Memphis, Tennessee and two supermarkets
in Northern Mississippi. On January 13, 1998, the Company entered into an
agreement to sell Seessel's to Albertson's, Inc. ("Albertson's"). This
transaction was consummated on January 30, 1998.

         On January 6, 1998, the Company entered into an agreement to sell 13
stores in Georgia to Ingles Markets, Incorporated ("Ingles"). The Company was
required by the agreement to close the 13 stores prior to the sale of the stores
to Ingles. All of the stores were closed on or before January 27, 1998, and the
stores were sold to Ingles on March 12, 1998.



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         The Company entered into an agreement on January 26, 1998 to purchase
four stores in Alabama from Delchamps, Inc. ("Delchamps"). This transaction was
consummated on February 17, 1998. Subsequently, the Company closed three of its
stores and relocated those stores into three of the stores purchased from
Delchamps.

         During the fiscal year ended January 30, 1999, the Company conducted an
extensive review and analysis of all of its supermarkets and of the geographic
areas in which they operate. Based on the conclusions of this review, the
Company, on July 30, 1998, entered into an agreement to sell 15 stores,
including one new store that had not commenced business, to Albertson's. The 15
stores were located in the Nashville, Tennessee and Chattanooga, Tennessee
market areas. The sale of the 15 stores to Albertson's was completed on August
24, 1998. In addition, the Company between August and December of 1998
liquidated the inventory in and closed 20 under-performing stores. In January
1999, the Company liquidated the inventory in and closed an additional 14
under-performing stores.

PROCEEDINGS UNDER CHAPTER 11 OF THE BANKRUPTCY CODE

         On February 2, 1998, the Company and its 11 subsidiaries (collectively
the "Debtors") each filed a petition for reorganization under chapter 11 of
title 11 of the United States Code (the "Bankruptcy Code"). The petitions were
filed in the United States Bankruptcy Court for the District of Delaware (the
"Bankruptcy Court") under case numbers 98-212(SLR) through 98-223(SLR) (the
"Chapter 11 Cases"). The Chapter 11 Cases have been procedurally consolidated
for administrative purposes. The Debtors are currently operating their
businesses and managing their properties as debtors-in-possession pursuant to
the Bankruptcy Code.

         Subsequent to the commencement of the Chapter 11 Cases, the Debtors
sought and obtained several orders from the Bankruptcy Court which were intended
to stabilize their business and enable the Debtors to continue business
operations as debtors-in-possession. The most significant of these orders (i)
approved a debtor-in-possession loan agreement under which a group of banks
provided a revolving line of credit to the Company to be used for working
capital and other general corporate purposes, (ii) permitted the Debtors to
operate their consolidated cash management system during the Chapter 11 Cases in
substantially the same manner as it was operated prior to the commencement of
the Chapter 11 Cases, (iii) authorized payment of pre-petition wages, vacation
pay and employee benefits and reimbursement of employee business expenses, and
(iv) authorized the Debtors to pay up to $23 million of pre-petition obligations
to critical vendors to aid the Debtors in maintaining the normal flow of
merchandise to their stores.



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<PAGE>   4

         On February 15, 1998, a statutory committee of unsecured creditors (the
"Creditors' Committee") was appointed by the Office of the United States Trustee
to represent the interests of the Debtors' unsecured creditors in the Chapter 11
Cases. Since its formation, the Creditors' Committee has monitored the
administration of the Chapter 11 Cases. The Debtors have kept the Creditors'
Committee informed with respect to their operations and have sought the
concurrence of the Creditors' Committee for actions and transactions outside of
the ordinary course of the Debtors' business. The Creditors' Committee has
participated actively, together with the Debtors' management and professionals,
in, among other things, reviewing the Debtors' business operations, operating
performance and business plans. The Debtors and their professionals have met
with the Creditors' Committee and its professionals on numerous occasions during
the Chapter 11 Cases, including meetings in connection with the negotiation of
the Debtors' plan of reorganization. The Debtors are required to reimburse
certain fees and expenses of the Creditors' Committee, including fees for
attorneys and other professionals, to the extent allowed by the Bankruptcy
Court.

         As debtors-in-possession, the Debtors have the right, subject to
Bankruptcy Court approval and certain other limitations, to assume or reject
executory contracts and unexpired leases. In this context, "assumption" means
that the Debtors agree to perform their obligations and cure all existing
defaults under the contract or lease, and "rejection" means that the Debtors are
relieved from their obligations to perform further under the contract or lease
but are subject to a claim for damages for the breach thereof. Any damages
resulting from rejection of executory contracts and unexpired leases are treated
as general unsecured claims in the Chapter 11 Cases. As of April 23, 1999, the
Debtors had rejected or sought authority to reject approximately 46 real
property leases and approximately three executory contracts, and the Debtors had
assumed or assumed and assigned or sought authority to assume or assume and
assign approximately 29 real estate leases and approximately 11 executory
contracts. The Bankruptcy Court has extended the time within which the Debtors
must assume or reject unexpired leases of real property through the earlier of
June 30, 1999 or the date on which the Debtors' plan of reorganization is
confirmed by the Bankruptcy Court.

         The Bankruptcy Code provides that the Debtors have an exclusive period
during which only they may propose and file and solicit acceptances of a plan of
reorganization. The Bankruptcy Court has extended the exclusive period for the
Debtors to propose a plan of reorganization through May 15, 1999. The Debtors
intend to file a plan of reorganization with the Bankruptcy Court on or before
May 15, 1999. If the Debtors fail to file a plan of reorganization during the
exclusive period or, after such plan has been filed, if the Debtors fail to
obtain acceptance of such plan from the requisite impaired classes of creditors
and equity security holders during the exclusive solicitation period, any party
in interest, including a creditor, an equity security holder, a committee of
creditors or equity security holders, or an indenture trustee, may file their
own plan of reorganization for the Debtors.

         After a plan of reorganization has been filed with the Bankruptcy
Court, the plan, along with a disclosure statement approved by the Bankruptcy
Court, will be sent to impaired creditors and equity security holders for
acceptance. Following the solicitation period, the Bankruptcy Court will
consider whether to confirm the plan. In order to



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<PAGE>   5

confirm a plan of reorganization, the Bankruptcy Court, among other things, is
required to find that (i) with respect to each impaired class of creditors and
equity security holders, each holder in such class will, pursuant to the plan,
receive at least as much as such holder would receive in a liquidation, (ii)
each impaired class of creditors and equity security holders has accepted the
plan by the requisite vote (except as provided in the following sentence), and
(iii) confirmation of the plan is not likely to be followed by a liquidation or
a need for further financial reorganization of the Debtors or any successors to
the Debtors unless the plan proposes such liquidation or reorganization. If any
impaired class of creditors or equity security holders does not accept a plan
and assuming that all of the other requirements of the Bankruptcy Code are met,
the proponent of the plan may invoke the "cram down" provisions of the
Bankruptcy Code. Under these provisions, the Bankruptcy Court may confirm a plan
notwithstanding the non-acceptance of the plan by an impaired class of creditors
or equity security holders if certain requirements of the Bankruptcy Code are
met. These requirements may, among other things, necessitate payment in full for
senior classes of creditors before payment to a junior class can be made. A
"cram down" as well as other potential plans of reorganization likely will
result in holders of the Company's Common Stock receiving no value for their
interests. Because of such possibilities, the value of the Company's Common
Stock is highly speculative.

STORE FORMATS

         The Company operates stores under three different formats. The formats
utilized by the Company are described below.

         VALUE FORMAT. The Company's value stores are designed to attract value
conscious customers through a combination of low prices, good customer service,
and a broad range of product offerings. Approximately 103 of the Company's 149
stores are operated under the value format. Six of the value stores are
Supercenters. The Company's value stores are operated under the names Food World
and FoodMax.

         Food World. The Company operates 72 stores under the Food World name.
These stores are designed to appeal to a broad range of customers. With a
primary emphasis on value, these stores offer low prices along with an extensive
variety of name-brand merchandise and specialty departments. Food World stores
are promoted through television, newspaper, and radio advertising. The average
size of the Company's Food World stores is approximately 44,000 square feet.

         FoodMax. The Company operates 31 stores under the FoodMax name. These
stores emphasize low prices and an extensive product selection while achieving
low overhead through reduced staffing. The average size of the Company's FoodMax
stores is approximately 45,000 square feet.

         COMBINATION FORMAT. The Company's combination format consists of
approximately 25 stores, including five Supercenter stores, operating under the
name



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Bruno's. The combination stores typically contain expanded produce, bakery,
delicatessen, and gourmet foods generally not found in conventional
supermarkets, a variety of health and beauty care products normally found in
large drug stores, and a wide range of general merchandise items. These stores
generally are located in suburban markets and have an average size of
approximately 53,000 square feet.

         NEIGHBORHOOD FORMAT. The Company's neighborhood format consists of
approximately 21 stores primarily operating under the name Food Fair. The
neighborhood stores generally are smaller than the Company's other supermarkets
and emphasize friendly service and promotional pricing. These stores are
designed to operate with lower overhead and competitive pricing in suburban
neighborhoods and towns that will not support the volume necessary for a large
supermarket. The Company advertises its neighborhood stores primarily through
direct mail and weekly advertised specials. The average size of these stores is
approximately 29,000 square feet.

STORE DEVELOPMENT

         The Company continuously evaluates its existing stores in an effort to
identify stores to be relocated, remodeled, or closed. The Company also
continuously evaluates its existing markets and potential new markets for their
ability to support new or expanded stores. The Company combines market research
and its in-depth knowledge of the Southeast region in evaluating market
opportunities. In an effort to determine the sales potential for an existing or
proposed store site, the Company evaluates population shifts, zoning changes,
traffic patterns, new construction and the proximity of the stores operated by
its competitors.

         The following table sets forth additional information concerning
changes in the Company's store base for the fiscal years ended January 27, 1996,
February 1, 1997, January 31, 1998, and January 30, 1999:

<TABLE>
<CAPTION>
                                               Transition         Fiscal          Fiscal          Fiscal
                                                 Period            Year            Year            Year
                                             ---------------- ---------------- -------------- ---------------
                                                  1996             1996            1997            1998
                                             ---------------- ---------------- -------------- ---------------

<S>                                          <C>              <C>              <C>            <C>
Beginning of period.....................           252              254             218            196
  Opened................................             3                2               4              0
  Acquired..............................             0               10               0              4
  Closed or Sold........................             1               48              26             51
                                                   ---              ---             ---            ---
End of period...........................           254              218             196            149
                                                   ===              ===             ===            ===

Remodels................................             3               13              15              4

ADVERTISING AND PROMOTION
</TABLE>

         The Company's advertising and promotions are specifically tailored to
each of its store formats. For value stores, the Company's promotions emphasize
consistently low



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prices, and this image is reinforced through television and radio advertising.
The combination format typically is promoted through television and radio
advertising and through newspapers and newspaper inserts with an emphasis placed
on quality produce and perishables and superior service at competitive prices.
Combination stores also promote new products through in-store demonstrations and
samples. For its neighborhood stores, which are generally located in small- to
medium-sized towns and suburban neighborhoods, the Company primarily advertises
through direct mail. In addition, to enhance its name recognition and image, the
Company sponsors a number of regional and local events.

PRIVATE LABEL PROGRAM

         The Company offers approximately 2,000 items through its private label
program, including approximately 200 new private label products introduced by
the Company during the fiscal year ended January 30, 1999. Private label
products traditionally have been offered by the Company under the Staff (dry
groceries), Four Winds Farm (dairy and perishables), Pharm (health and beauty
care products), and Bay Harbor (frozen seafood) brand names. During the fiscal
year ended January 31, 1998, the Company began using Southern Home as the
primary name for its private label products. Approximately 85% of the Company's
private label products currently use the name Southern Home. The Company plans
to introduce new private label products under the Southern Home name and to
convert existing private label products to this name. Gross margins on private
label goods are higher than on national brands. Private label products are
available for sale at each of the Company's different formats.

COMPETITION

         The supermarket industry is highly competitive and is characterized by
narrow profit margins. The Company's competitors include national and regional
supermarket chains, independent and specialty grocers, drug and convenience
stores, warehouse club stores, and supercenters operated by mass merchandisers
featuring food, drug and retail sections in one store. In addition to food
retailers, other retailers such as discount stores, drug stores and department
stores are increasing their selection of food products. Supermarket chains
compete based upon convenience of store location, price, service, cleanliness,
store condition, product variety and product quality. In addition to emphasizing
all of these traditional competitive factors, the Company attempts to gain an
advantage over its competitors by operating its stores under different formats
and by selecting the most appropriate format for each store based on the
characteristics of the market area in which the store is located. The Company
actively monitors its competitors' prices and adjusts its pricing and marketing
strategies as management deems appropriate in light of existing market
conditions.

         In recent years, the Company has faced increased competitive pressure
in all of its geographic markets, including Alabama where the Company has
historically been the single largest supermarket chain. The Company's principal
competitors include Wal-Mart, Winn Dixie, Bi-Lo, Delchamps, Kroger, Publix, and
Food Lion. Many of the



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Company's competitors have significantly greater financial resources than the
Company. During the last three years, the Company's competitors have opened a
significant number of new stores in market areas served by the Company. The
increased competition faced by the Company was a major factor in the
deterioration of the Company's operating performance during the fiscal year
ended January 31, 1998. This deterioration, among other things, resulted in the
commencement of the Chapter 11 Cases.


PURCHASING, WAREHOUSING AND DISTRIBUTION

         The Company previously operated two primary distribution facilities,
one located in Birmingham, Alabama and one in Vidalia, Georgia. During 1996, the
Company closed its distribution center in Vidalia, Georgia. As a result, the
Company now operates only one distribution facility in Birmingham, Alabama. The
Birmingham distribution facility consists of approximately 1.4 million square
feet and provides the Company with integrated warehousing and distribution
capacity. The Company owns its Birmingham distribution facility subject to a
lease-bond financing arrangement with a local industrial development agency.

         The Company traditionally has purchased merchandise from a large number
of third party suppliers. Although some merchandise is delivered directly by
suppliers to the Company's stores, most merchandise is delivered to the
Company's distribution facility where it is sorted, stored and then shipped by
the Company to its stores. Each store submits orders to the Company's
distribution facility through a centralized processing system, and merchandise
normally is received by the stores on the same day or the next day. Merchandise
is delivered from the distribution facility through a leased fleet of 96
tractors, 152 refrigerated trailers, and 119 dry trailers. Virtually all of the
Company's stores are located within a 300-mile radius of the Birmingham
distribution facility.

         On April 21, 1998, the refrigeration equipment in the Company's
distribution facility was damaged as the result of an accident that caused a
leak of refrigeration gas and a fire in the distribution facility's compressor
room. The refrigeration equipment was not operational between April 21, 1998 and
May 24, 1998. During the period when the refrigeration equipment was
out-of-service, the Company was not able to supply its stores with perishable
merchandise from the Company's distribution facility. The Company made temporary
arrangements with third party suppliers and distributors to supply the Company's
stores with perishable merchandise during this period. The Company, however, was
not able to maintain adequate levels of perishable inventories in its stores
while the refrigeration equipment in the Company's distribution facility was
out-of-service. The reduction in store-level perishable inventories resulted in
a loss of customers and sales. The Company recovered $19.7 million from its
insurance carriers to reimburse the Company for (i) the cost of repairing or
replacing the damaged equipment, (ii) business interruption losses resulting
from the Company's inability to receive or ship perishable merchandise from the
Company's distribution facility, and (iii) the additional expenses incurred by
the Company to ensure that the Company's stores continued to be



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supplied with perishable merchandise. The Company believes that it recovered
substantially all of its documented losses attributable to the accident in the
Company's distribution facility.


EMPLOYEE AND LABOR RELATIONS

         The Company is one of the leading private employers in Alabama. As of
January 30, 1999, the Company employed approximately 12,700 persons, of whom
approximately 55% were full-time employees and approximately 45% were part-time
employees. Approximately 11,600 of the Company's employees are assigned to
supermarkets, approximately 825 work in the Company's distribution facility, and
approximately 275 are employed in the Company's business office. Approximately
89% of the Company's employees are paid on an hourly basis, and the remaining
employees are salaried. The Company currently employs, on average, 78 employees
in each store.

         Approximately 80% of the Company's employees are represented by unions
under various collective bargaining agreements. The Company is currently a party
to a number of separate collective bargaining agreements with affiliates of
either the United Food and Commercial Workers Union or the Retail, Wholesale and
Department Store International Union. The agreements generally are negotiated in
three- or four-year cycles. Pursuant to the collective bargaining agreements,
the Company contributes to various union-sponsored multi-employer pension plans.
In general, the Company believes that its relationships with its employees are
good.

         The Company has an incentive compensation plan covering its key
management employees. Incentive compensation for store operations managers is
based upon the profitability of the operations within the scope of their
management responsibility.

TRADE NAMES, SERVICE MARKS, TRADEMARKS AND FRANCHISES

         The Company uses a variety of trade names, service marks and
trademarks. Except for "Bruno's," "Food World," "FoodMax," "Food Fair," and
"Southern Home," the Company does not believe any of such trade names, service
marks or trademarks are material to its business.

         During the fiscal year ended January 31, 1998, the Company and Piggly
Wiggly Company mutually agreed to terminate a franchise agreement under which
the Company had the right to operate stores under the "Piggly Wiggly" name in
certain areas of central and southern Georgia. All stores previously operated
under the "Piggly Wiggly" name were renamed "FoodMax".

ENVIRONMENTAL MATTERS

         The Company is subject to federal, state and local laws, regulations
and ordinances that (i) govern activities or operations that may have adverse
environmental



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effects, such as discharges to air and water, as well as handling and disposal
practices for solid and hazardous wastes and (ii) impose liability for the cost
of cleaning up and for certain damages resulting from past spills or other
releases of hazardous materials. The Company believes that it currently conducts
its operations, and in the past has operated its business, in substantial
compliance with applicable environmental laws and regulations. From time to
time, the operations of the Company may result in noncompliance with or
liability for cleanup pursuant to environmental laws and regulations. The
Company does not believe that any such noncompliance or liability under current
environmental laws and regulations would have a material adverse effect on its
results of operations and financial condition.

         The Company has not incurred material capital expenditures for
environmental controls during the previous three years, nor does the Company
anticipate incurring such expenditures during the current fiscal year or the
succeeding fiscal year.

GOVERNMENTAL REGULATIONS

         The Company is subject to regulation by a variety of governmental
agencies, including, but not limited to, the United States Food and Drug
Administration, the United States Department of Agriculture, and other federal,
state and local agencies.


ITEM 2.  PROPERTIES

         As of April 23, 1999, the Company operated a total of 149 supermarkets,
of which 108 were located in Alabama, 27 in Georgia, 10 in Florida, and four in
Mississippi. In addition, the Company operates eight liquor stores located
adjacent to Food World stores in Florida. The table below sets forth the
supermarkets operated by the Company and the average square footage for each
supermarket:

<TABLE>
<CAPTION>
                                                  Number                  Average
                                                of Stores              Square Footage
                                                ---------              --------------
        <S>                                  <C>                       <C>
        Value Format:
               Food World                                72                44,000
               FoodMax                                   31                45,000
                                             --------------
               Subtotal                                 103
                                             --------------

        Combination Format:
               Bruno's                                   25                53,000
                                             --------------

        Neighborhood Format:
               Food Fair                                 19                29,000
               Other                                      2                41,000
                                             --------------
               Subtotal                                  21
                                             --------------

                      Total                             149
                                             ==============
</TABLE>



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<PAGE>   11

         The Company owns the real property on which 52 of its 149 supermarkets
are located. In addition, the real property on which five stores are located is
owned by a joint venture between a subsidiary of the Company and Metropolitan
Life Insurance Company. The joint venture leases such stores back to the Company
and its subsidiaries. The Company also owns a number of sites that can be used
for future store and warehouse development, as well as certain non-operating
real estate assets.

         The Company leases the property on which 97 of its 149 stores are
located under standard commercial leases that generally obligate the Company to
pay its proportionate share of real estate taxes, common area maintenance
charges and insurance costs. In addition, such leases generally provide for the
Company to pay a base monthly rent plus additional rent based on a percentage of
sales when sales from the store exceed a certain dollar amount. Generally these
leases are long-term, with one or more renewal options. SEE "LONG-TERM LEASES"
IN NOTE 9 OF THE NOTES TO CONSOLIDATED FINANCIAL STATEMENTS. The Company owns
the fixtures and equipment in each leased location and has made various
leasehold improvements to the store sites. As a result of the Chapter 11 Cases,
the Company has the right to reject unexpired leases of real property. As of
April 23, 1999, the Company had rejected or sought authority to reject
approximately 46 real property leases. SEE PART 1, ITEM 1 OF THIS FORM 10-K
REPORT UNDER THE CAPTION "PROCEEDINGS UNDER CHAPTER 11 OF THE BANKRUPTCY CODE."

         The Company operates a warehouse, distribution center and office
complex consisting of approximately 1.4 million square feet located in the
Oxmoor West Industrial Park in Birmingham, Alabama. The property on which this
complex is located consists of approximately 130 acres, including approximately
10 acres of currently undeveloped land. The Company owns this property subject
to a lease-bond financing arrangement with the Industrial Development Board of
the City of Birmingham.

         The Company believes that its properties are well maintained, are in
good operating condition, and are suitable and adequate for operating the
Company's business.


ITEM 3.  LEGAL PROCEEDINGS

CHAPTER 11 CASES

         The Company and its 11 subsidiaries commenced the Chapter 11 Cases on
February 2, 1998. Additional information relating to the Chapter 11 Cases is set
forth in PART 1, ITEM 1 OF THIS FORM 10-K REPORT UNDER THE CAPTION "PROCEEDINGS
UNDER CHAPTER 11 OF THE BANKRUPTCY CODE" AND IN NOTE 2 OF THE NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS UNDER THE CAPTION "PROCEEDINGS UNDER CHAPTER
11". Such information is incorporated herein by reference.



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<PAGE>   12


LITIGATION FILED BY SNA, INC. AND A.B. REAL ESTATE, INC.

         On June 6, 1997, a lawsuit was filed against the Company in the Circuit
Court for Jefferson County, Alabama (the "Alabama State Court") by SNA, Inc.
("SNA") and A.B. Real Estate, Inc. ("A.B. Real Estate"). The lawsuit was styled
A.B. Real Estate, Inc. et. al. v. Bruno's, Inc., et al., Civil Action No.
CV-97-3538. The complaint alleges that SNA and A.B. Real Estate are engaged in
the business of developing and managing commercial real estate, that the Company
had a contractual obligation to offer for sale and to sell grocery store sites
to SNA and A.B. Real Estate and to lease such sites back from such entities, and
that the Company's failure to perform its obligations constitutes a breach of
contract and fraud within the meaning of Alabama law. The complaint seeks to
recover compensatory and punitive damages from the Company in an unspecified
amount. Following the commencement of the Chapter 11 Cases, the Company removed
the lawsuit to the United States District Court for the Northern District of
Alabama (the "Alabama District Court"). Pursuant to a standing order of the
Alabama District Court, the lawsuit was referred to the United States Bankruptcy
Court for the Northern District of Alabama (the "Alabama Bankruptcy Court"). SNA
and A.B. Real Estate filed a motion to remand the lawsuit to the Alabama State
Court. After extensive negotiations, the parties to the lawsuit have agreed that
the lawsuit will be tried by a jury before the Alabama Bankruptcy Court.
Accordingly, the lawsuit is now pending in the Alabama Bankruptcy Court under
the style A.B. Real Estate, Inc. et. al. v. Bruno's Inc., et. al, Adversary
Proceeding No. 98 - 00064. Pursuant to the agreement among the parties, a
stipulation and agreement was filed in the Bankruptcy Court in which the Chapter
11 Cases are pending to modify the automatic stay resulting from the
commencement of the Chapter 11 Cases to the extent necessary to allow the
prosecution of the lawsuit by a jury trial before the Alabama Bankruptcy Court.
The parties to the lawsuit are currently involved in discovery proceedings. The
Company believes that it has meritorious defenses to the allegations contained
in the complaint and intends to defend this lawsuit vigorously. If the
plaintiffs in the lawsuit ultimately are successful in obtaining a judgment
against the Company, they will have a general unsecured claim against the
Company that will be paid in accordance with the terms of the plan of
reorganization ultimately confirmed by the Bankruptcy Court in which the Chapter
11 Cases are pending.

OTHER LEGAL PROCEEDINGS

         The Company also is a party to various legal and taxing authority
proceedings incidental to its business. In the opinion of management, these
proceedings will not have a material adverse effect on the Company's financial
position, results of operations or cash flows.


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         No matters were submitted to a vote of the Company's security holders
during the last quarter of the fiscal year ended January 30, 1999.



                                       12
<PAGE>   13

EXECUTIVE OFFICERS OF THE REGISTRANT

         Each of the executive officers of the Company as of the date hereof was
elected to serve until the next annual meeting of the Board of Directors of the
Company or until his or her successor is elected and qualified:

<TABLE>
<CAPTION>
                                                                                                         Position
       Name                         Age                  Office                                         Held Since
       ----                         ---                  ------                                         ----------

<S>                                 <C>                                                               <C>
James A. Demme                      58      Chairman of the Board and Chief Executive Officer         September 1997
                                                 and President

Bruce A. Efird                      40      Senior Vice President - Merchandising                     February 1998

Walter M. Grant                     54      Senior Vice President, General Counsel                    June 1996
                                                 and Secretary

Laura Hayden                        41      Senior Vice President - Human Resources                   July 1996

Arthur B. McCarter                  48      Senior Vice President and Chief                           April 1999
                                                 Financial Officer

William D. Shoemaker                46      Senior Vice President - Operations                        February 1999

Steve Slade                         48      Senior Vice President - Marketing                         February 1998
</TABLE>


         Mr. Demme was elected to the position of Chairman of the Board and
Chief Executive Officer of the Company in September 1997. He was elected to the
position of President of the Company in January 1998. Mr. Demme served as
Chairman, Chief Executive Officer and President of Homeland Stores, Inc., a
supermarket chain headquartered in Oklahoma City, Oklahoma, from November 1994
to September 1997 and as Executive Vice President of Retail Operations of
Scrivner Company, a major food wholesaler and retailer, from May 1991 to
September 1994.

         Mr. Efird was elected to the position of Senior Vice President -
Merchandising of the Company in February 1998. Between August 1997 and February
1998, Mr. Efird served as the Company's Vice President - Grocery. Prior to
joining the Company, Mr. Efird was employed by Food Lion, Inc., a leading
supermarket operator in the Southeastern United States, for approximately 13
years. He served as Director of Fresh Category Management of Food Lion, Inc.
from June 1994 to August 1997 and as Purchasing Manager from June 1992 to May
1994.

         Mr. Grant was elected to the office of Senior Vice President, General
Counsel and Secretary of the Company in June 1996. He served as Senior Vice
President, General Counsel and Secretary of The Actava Group Inc. (formerly
named Fuqua Industries,



                                       13
<PAGE>   14

Inc.), a diversified consumer products company, from July 1993 through June 1996
and as Senior Vice President and General Counsel for the North American
operations of Smith & Nephew plc, an international health care company, from
October 1991 through June 1993. Prior to October 1991, Mr. Grant served as Vice
President, General Counsel and Secretary of Contel Corporation, a
telecommunications company.

         Ms. Hayden was elected to the office of Senior Vice President - Human
Resources of the Company in July 1996. Prior to joining the Company, Ms. Hayden
was employed for 16 years by various divisions or subsidiaries of PepsiCo., Inc.
She served as Vice President - Human Resources (Headquarters) of Frito Lay, Inc.
from January 1996 until July 1996, as Vice President - Human Resources for the
Central Division of Frito Lay, Inc. from June 1994 until January 1996, as Vice
President - Human Resources for the Eastern Division of Frito Lay, Inc. from
January 1993 until June 1994, and as Senior Director of Human Resources for the
South Division of Pizza Hut, Inc. from April 1989 until January 1993.

         Mr. McCarter was elected Senior Vice President and Chief Financial
Officer of the Company in April 1999. He served as Vice President and Controller
of the Company from March 1997 to April 1999. Prior to joining the Company, Mr.
McCarter served as Executive Vice President of NVS, Inc., a retail craft chain,
from December 1995 until March 1997. From February 1995 until December 1995, Mr.
McCarter served as Chief Financial Officer of Marvin's, Inc., a home center
retail chain located in Trussville, Alabama. Mr. McCarter served as Chief
Financial Officer and Treasurer of Replacements, Ltd., a retailer of
discontinued fine china, crystal and flatware, from August 1991 until February
1995.

         Mr. Shoemaker was elected to the office of Senior Vice President -
Operations of the Company in February 1999. He has been an employee of the
Company for 30 years. Prior to February 1999, Mr. Shoemaker had served as Vice
President of Operations since 1992.

         Mr. Slade was elected to the position of Senior Vice President -
Marketing in February 1998. He served as the Company's Senior Director of
Marketing from July 1997 until February 1998 and as the Company's Director of
Procurement and Marketing from July 1996 until July 1997. Between September 1993
and July 1996, Mr. Slade served in various capacities in the Company's
merchandising and marketing departments. Before joining the Company, Mr. Slade
was Executive Vice President for Homeland Stores, Inc., a supermarket chain
headquartered in Oklahoma City, Oklahoma, from 1991 to 1993. From 1983 until
1991, he was Vice President of Ingles Markets, Incorporated, a supermarket chain
headquartered in Asheville, North Carolina.





                                       14
<PAGE>   15


                                     PART II

ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

         The Company's Common Stock is traded in the over-the-counter market, in
the "pink sheets" published by the National Quotation Bureau, and is listed on
the OTC Bulletin Board under the symbol BRNOQ. The market for the Company's
Common Stock must be characterized as a limited market due to the relatively low
trading volume and the small number of brokerage firms acting as market makers.
The following table sets forth, for the periods indicated, certain information
with respect to the high and low bid quotations for the Common Stock as reported
by a market maker for the Company's Common Stock. The quotations represent
inter-dealer quotations without retail markups, markdowns or commissions and may
not represent actual transactions

<TABLE>
<CAPTION>
                                  For Fiscal Year Ended January 30, 1999
                                  --------------------------------------

                                   High Bid                  Low Bid
                                   --------                  -------
<S>                                <C>                       <C>
First Quarter                      2 15/16                   11/16
Second Quarter                     1 17/32                   23/32
Third Quarter                      1  1/32                    7/32
Fourth Quarter                     2  1/32                   13/32
</TABLE>


<TABLE>
<CAPTION>
                                  For Fiscal Year Ended January 31, 1998
                                  --------------------------------------

                                   High Bid                  Low Bid
                                   --------                  -------
<S>                                <C>                       <C>
First Quarter                      15 5/8                    11 1/8
Second Quarter                     13                        11 1/4
Third Quarter                      13 1/8                     3 1/2
Fourth Quarter                      5                         1 1/2
</TABLE>

         As of April 23, 1999, there were approximately 25,507,982 shares of the
Company's Common Stock issued and outstanding held by approximately 4,000
holders of record, including shares held of record by brokerage firms and
clearing corporations on behalf of their customers.

         The Company did not declare or pay any cash dividends on the Common
Stock during the fiscal years ended January 31, 1998 and January 30, 1999, and
the Company does not contemplate the declaration of dividends on the Common
Stock in the foreseeable future. The Company's debt agreements, including the
Company's 10 1/2% Senior Subordinated Notes due 2005 and the
debtor-in-possession financing facility entered into by the Company in
connection with the Chapter 11 Cases, restrict the payment of dividends on the
Common Stock.


                                       15
<PAGE>   16
ITEM 6.  SELECTED FINANCIAL DATA

                         BRUNO'S, INC. AND SUBSIDIARIES
                             (Debtor-in-Possession)

                             SELECTED FINANCIAL DATA
           (Amounts in Thousands, Except Share and Per Share Amounts)

<TABLE>
<CAPTION>
                                                                            FISCAL YEAR ENDED
                                        -----------------------------------------------------------------------------------------
                                        JANUARY 30,      JANUARY 31,    FEBRUARY 1,     JANUARY 27,       JULY 1,      JULY 2,
                                           1999             1998           1997            1996            1995         1994
                                        (52 WEEKS)       (52 WEEKS)     (53 WEEKS)      (52 WEEKS)      (52 WEEKS)    (52 WEEKS)
                                        -----------------------------------------------------------------------------------------
                                                                                      (UNAUDITED) (1)
<S>                                     <C>             <C>             <C>             <C>             <C>           <C>
SELECTED INCOME STATEMENT DATA:
Net sales.............................  $ 1,883,227     $ 2,560,271     $ 2,899,044     $ 2,891,076     $2,869,569    $ 2,834,688
                                        -----------     -----------     -----------     -----------     ----------    -----------
Costs and expenses:
   Cost of products sold..............    1,478,453       1,992,323       2,211,153       2,224,975      2,196,556      2,185,587
   Store operating, selling and
      administrative expenses.........      396,388         521,752         548,210         583,149        544,936        512,063
   Depreciation and amortization......       50,979          61,014          55,911          57,328         54,031         52,343
   Interest expense, net..............        3,385          88,659          83,794          51,645         20,784         15,925
   Loss on divestiture of stores......           --          31,877          80,188              --             --             --
   Impairment of long-lived assets....           --          27,438              --          35,411             --             --
   Reorganization items, net..........        8,420              --              --              --             --             --
   Merger expenses....................           --              --              --          29,610             --             --
   Gain on sale of Seessel's..........       (1,959)        (16,581)             --              --             --             --
                                        -----------     -----------     -----------     -----------     ----------    -----------
                                          1,935,666       2,706,482       2,979,256       2,982,118      2,816,307      2,765,918
                                        -----------     -----------     -----------     -----------     ----------    -----------
Income (loss) before income taxes
   (benefit) and extraordinary items..      (52,439)       (146,211)        (80,212)        (91,042)        53,262         68,770
Provision for income taxes (benefit)..           --           7,792         (30,697)        (20,107)        19,920         28,189
                                        -----------     -----------     -----------     -----------     ----------    -----------
   Income (loss)
      before extraordinary items......      (52,439)       (154,003)        (49,515)        (70,935)        33,342         40,581
Extraordinary items, net..............           --          (1,900)         (1,674)         (4,902)            --         (3,288)
                                        -----------     -----------     -----------     -----------     ----------    -----------
         Net income (loss)............  $   (52,439)    $  (155,903)    $   (51,189)    $   (75,837)    $   33,342    $    37,293
                                        ===========     ===========     ===========     ===========     ==========    ===========

<CAPTION>
                                                                            FISCAL YEAR ENDED
                                         --------------------------------------------------------------------------------------
                                          JANUARY 30,    JANUARY 31,    FEBRUARY 1,    JANUARY 27,      JULY 1,      JULY 2,
                                             1999           1998           1997           1996           1995         1994
                                          (52 WEEKS)     (52 WEEKS)     (53 WEEKS)     (52 WEEKS)     (52 WEEKS)    (52 WEEKS)
                                         --------------------------------------------------------------------------------------
                                                                                     (UNAUDITED) (1)
<S>                                      <C>            <C>            <C>            <C>            <C>           <C>
Income (loss) per basic
  and diluted common share:
    Income (loss) before
      extraordinary items..............  $     (2.06)   $     (6.07)   $     (1.97)   $     (1.31)   $      0.43   $      0.52
    Extraordinary items, net...........         0.00          (0.08)         (0.06)         (0.09)          0.00         (0.04)
                                         -----------    -----------    -----------    -----------    -----------   -----------
       Net income (loss)...............  $     (2.06)   $     (6.15)   $     (2.03)   $     (1.40)   $      0.43   $      0.48
                                         ===========    ===========    ===========    ===========    ===========   ===========

   Cash dividends per common share.....  $        --    $        --    $        --    $        --    $      0.26   $      0.24
                                         ===========    ===========    ===========    ===========    ===========   ===========

Weighted average number of
   common and equivalent shares
   outstanding - basic and diluted.....   25,507,982     25,365,440     25,183,559     54,139,503     77,571,000    78,088,000
                                         ===========    ===========    ===========    ===========    ===========   ===========


SELECTED BALANCE SHEET DATA
  (END OF PERIOD):
     Cash and cash equivalents.........  $    65,953    $     2,888    $     4,908    $    57,387    $    25,916   $    30,259
     Working capital (deficiency)......      179,075          8,391           (816)        65,713        141,420       174,392
     Property and equipment, net.......      270,186        377,670        466,997        491,664        516,374       540,139
     Total assets......................      606,682        622,965        791,431        873,149        895,641       927,208
     Long-term debt and capitalized
        lease obligations..............        6,276        870,536        826,137        852,186        219,561       296,460
     Liabilities subject to compromise.      996,363             --             --             --             --            --
     Shareholders' investment
        (deficiency in net assets).....     (537,342)      (485,049)      (330,149)      (281,343)       429,814       421,354
</TABLE>

(1)      In December 1995, the Company elected to change its fiscal year end to
         the Saturday closest to January 31 from the Saturday closest to June 30
         in order to be consistent with the predominant practice in the
         Company's industry. The change of fiscal year resulted in a transition
         period of 30 weeks beginning July 2, 1995 and ending January 27, 1996.
         In order to make the Selected Financial Data table more meaningful, the
         Company has elected to present an unaudited 52 week period ending
         January 27, 1996.



                                       16

<PAGE>   17


ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
         OF OPERATIONS (Amounts in Thousands)

RESULTS OF OPERATIONS

     The following income statement information for the fifty-two week periods
ended January 30, 1999 and January 31, 1998 and the fifty-three week period
ended February 1, 1997 is presented in connection with Management's Discussion
and Analysis of Financial Condition and Results of Operations:

<TABLE>
<CAPTION>
                                             JANUARY 30, 1999             JANUARY 31, 1998             FEBRUARY 1, 1997
                                                (52 WEEKS)                   (52 WEEKS)                   (53 WEEKS)     
                                         ----------------------       ----------------------       ----------------------
                                           AMOUNT           %           AMOUNT           %           AMOUNT           %
                                         ----------      ------       ----------      ------       ----------      ------
<S>                                      <C>             <C>          <C>             <C>          <C>             <C>
Net sales                                $1,883,227      100.00%      $2,560,271      100.00%      $2,899,044      100.00%
Cost of products sold                     1,478,453       78.51        1,992,323       77.82        2,211,153       76.27
                                         ----------      ------       ----------      ------       ----------      ------
Gross profit                                404,774       21.49          567,948       22.18          687,891       23.73

Store operating, selling,
  and administrative expenses               396,388       21.05          521,752       20.38          548,210       18.91
                                         ----------      ------       ----------      ------       ----------      ------
EBITDA *                                      8,386        0.45           46,196        1.80          139,681        4.82

Depreciation and amortization                50,979        2.71           61,014        2.38           55,911        1.93
Interest expense, net                         3,385        0.18           88,659        3.46           83,794        2.89
Loss on divestiture of stores                    --          --           31,877        1.25           80,188        2.77
Impairment of long-lived assets                  --          --           27,438        1.07               --          --
Reorganization items                          8,420        0.45               --          --               --          --
Gain on sale of Seessel's                    (1,959)      (0.10)         (16,581)      (0.65)              --          --
                                         ----------      ------       ----------      ------       ----------      ------

Loss before income taxes (benefit)          (52,439)      (2.78)        (146,211)      (5.71)         (80,212)      (2.77)

Provision (benefit) for income taxes             --          --            7,792        0.30          (30,697)      (1.06)
                                         ----------      ------       ----------      ------       ----------      ------
Loss before extraordinary items             (52,439)      (2.78)        (154,003)      (6.02)         (49,515)      (1.71)

Extraordinary items, net                         --          --           (1,900)      (0.07)          (1,674)      (0.06)
                                         ----------      ------       ----------      ------       ----------      ------
Net loss                                 $  (52,439)      (2.78)      $ (155,903)      (6.09)      $  (51,189)      (1.77)
                                         ==========      ======       ==========      ======       ==========      ======
</TABLE>


*        EBITDA - For purposes of this document, EBITDA is defined as net sales
         reduced by cost of product sold and store operating, selling and
         administrative expenses. EBITDA is presented because it is a widely
         accepted financial indicator of a company's ability to service and/or
         incur indebtedness. EBITDA, however, should not be construed as an
         alternative to net income as a measure of a company's operating results
         or to cash flow as a measure of liquidity. This methodology may not be
         consistent with a similarly captioned item presented by other
         companies.


                                       17
<PAGE>   18


GENERAL

         As of January 30, 1999, the Company operated a chain of 149
supermarkets and combination food and drug stores. The Company also operated
eight retail liquor stores located in the Florida panhandle. The Consolidated
Statements of Operations include the fifty-two week fiscal years ended January
30, 1999 and January 31, 1998 and the fifty-three week fiscal year ended
February 1, 1997.

         On February 2, 1998, the Company and its 11 subsidiaries each filed a
petition for reorganization under chapter 11 of title 11 of the Bankruptcy Code.
The Chapter 11 Cases have been procedurally consolidated for administrative
purposes. The Company and its subsidiaries are currently operating their
businesses and managing their properties as debtors-in-possession pursuant to
the Bankruptcy Code. Both before and after the commencement of the Chapter 11
Cases, the Company has taken steps to restructure its operations and to improve
profitability. These steps include but are not limited to implementing price
reduction strategies, improving inventory levels in the Company's stores,
selling excess properties, and continuing to analyze and review the Company's
market strategy, geographic positioning, and store level return on assets. As a
result of this review, the Company sold or closed 48 stores during the fiscal
year ended January 30, 1999. These transactions are described below under the
heading "DIVESTITURES - FISCAL YEAR ENDED JANUARY 30, 1999". The Company may
consider the sale or closure of additional stores that do not fall within the
Company's market strategy or geographic positioning or that do not perform at or
above the Company's expected store level return on assets.

         On April 21, 1998, the refrigeration equipment in the Company's
distribution facility was damaged as the result of an accident that caused a
leak of refrigeration gas and a fire in the distribution facility's compressor
room. The refrigeration equipment was not operational between April 21, 1998 and
May 24, 1998. During the period when the refrigeration equipment was
out-of-service, the Company was not able to supply its stores with perishable
merchandise from the Company's distribution facility. The Company made temporary
arrangements with third party suppliers and distributors to supply the Company's
stores with perishable merchandise during this period. The Company, however, was
not able to maintain adequate levels of perishable inventories in its stores
while the refrigeration equipment in the Company's distribution facility was
out-of-service. The reduction in store-level perishable inventories resulted in
a loss of customers and sales. The Company recovered $19.7 million from its
insurance carriers to reimburse the Company for (i) the cost of repairing or
replacing the damaged equipment, (ii) business interruption losses resulting
from the Company's inability to receive or ship perishable merchandise from the
Company's distribution facility, and (iii) the additional expenses incurred by
the Company to ensure that the Company's stores continued to be supplied with
perishable merchandise. The Company believes that it recovered substantially all
of its documented losses attributable to the accident in the Company's
distribution facility.




                                       18
<PAGE>   19


DIVESTITURES  -- FISCAL YEAR ENDED JANUARY 30, 1999

         On July 30, 1998, the Company entered into an agreement to sell 15
stores, including one new store that had not commenced business, to Albertson's.
Eleven of the stores are located in the Nashville, Tennessee market area, and
four are located in the Chattanooga, Tennessee market. The agreement originally
established the purchase price for the assets to be sold at $34.4 million plus
the value of the store-level inventory. Following the execution of the
agreement, the Bankruptcy Court established procedures to allow other interested
parties to make competing offers for the 15 stores. As a result of this process,
on August 13, 1998, the original purchase price of $34.4 million was increased
to $35.9 million with all other terms remaining substantially the same. The sale
of the 15 stores to Albertson's was consummated on August 24, 1998. In addition
to selling the 15 stores to Albertson's, the Company granted to Albertson's an
option to purchase the real property on which three of the stores are located
for $11.5 million. Albertson's exercised its option on August 24, 1998, and this
transaction was consummated on September 23, 1998. The sale of the stores and
real property to Albertson's resulted in a net gain recorded in the quarter
ended October 31, 1998 of $16.2 million, which includes reorganization income,
net, of $18.3 million offset by inventory markdowns of $2.1 million reflected as
a special charge in cost of products sold.

         Between August and December of 1998, the Company closed 20 stores
consisting of 10 stores in Alabama, five in Florida, three in Mississippi and
two in Georgia. During the quarter ended August 1, 1998, the Company recorded
estimated losses of $21.4 million associated with these store closings. The
Company subsequently agreed with certain landlords of stores that had been
closed to transfer and assign store equipment and fixtures to such landlords in
exchange for termination of the leases between the Company and such landlords.
As a result of these agreements, no provision for lease rejection damages was
required in connection with the termination of the leases for these stores.
Accordingly, the Company reduced the estimated loss on the store closures by
$4.0 million. Included in the total estimated loss, as revised, of $17.4 million
were $13.6 million of reorganization charges recorded to cover (i) the reduction
of fixed assets to net realizable value in the closed stores and (ii) the
anticipated liability for remaining store costs such as rent and employee
costs, among other things. The remaining $3.8 million relates to inventory
markdowns reflected as a special charge in cost of products sold. The Company,
with the approval of the Bankruptcy Court, has sold the real property and the
improvements thereon on which three of the 20 closed stores are located.

         In January 1999, the Company closed an additional 14 stores consisting
of six stores in Alabama, five in Georgia and three in Florida. In the fourth
quarter ended January 30, 1999, the Company recorded estimated losses of $16.9
million associated with the scheduled sale or closure of the 14 stores. Included
in the estimated losses were $13.4 million of reorganization charges recorded to
cover (i) the reduction of fixed assets to net realizable value in the closed
stores and (ii) the anticipated liability for remaining store costs such as
rent and employee costs, among other things. The remaining $3.5 million relates
to inventory markdowns reflected as a special charge in cost of products sold.



                                       19
<PAGE>   20

ACQUISITIONS AND DIVESTITURES -- FISCAL YEAR ENDED JANUARY 31, 1998

         On January 13, 1998, the Company entered into an agreement to sell
Seessel's, a wholly owned subsidiary of the Company, to Albertson's for $88.0
million subject to a purchase price adjustment based on changes in Seessel's
working capital from a predetermined date. The transaction was consummated on
January 30, 1998 and a gain of $16.6 million was recorded during the fiscal year
ended January 31, 1998. The gain was net of an estimated purchase price decrease
of $8.4 million. During the fiscal year ended January 30, 1999, the Company and
Albertson's agreed that the purchase price decrease would be $6.5 million
resulting in an additional gain on the sale of Seessel's of $1.9 million, which
is reflected in "Gain on Sale of Seessel's" in the accompanying Consolidated
Statements of Operations. Because the sale of Seessel's was consummated prior to
the commencement of the Chapter 11 Cases, the $6.5 million purchase price
adjustment is included in liabilities subject to compromise in the accompanying
Consolidated Balance Sheet.

         On January 6, 1998, the Company entered into an agreement to sell 13
stores in Georgia to Ingles. The Company was required by the agreement to close
the 13 stores prior to the sale of the stores to Ingles. All of the stores were
closed on or before January 27, 1998, and the stores were sold to Ingles on
March 12, 1998. A loss of $26.6 million was recorded during the fiscal year
ended January 31, 1998 as a result of this transaction.

         The stores operated by Seessel's and the 13 stores sold to Ingles
generated approximately $310.0 million in sales and an immaterial amount of
EBITDA (as defined on page 17) during the fiscal year ended January 31, 1998.

         On January 26, 1998, the Company entered into an agreement to purchase
four stores in Alabama from Delchamps. This transaction was consummated on
February 17, 1998. During the fiscal year ended January 30, 1999, the Company
closed three of its stores and relocated those stores into three of the stores
purchased from Delchamps. The Company increased its closed store accrual by $5.2
million during the fiscal year ended January 31, 1998 to reflect the estimated
loss on closing the three stores.


ACQUISITIONS AND DIVESTITURES -- FISCAL YEAR ENDED FEBRUARY 1, 1997

         During the fiscal year ended February 1, 1997, the Company developed
and completed a divestiture program under which the Company closed its
distribution center located in Vidalia, Georgia and sold or closed 47 stores,
including 37 stores in Georgia, five stores in South Carolina, two stores in
Florida, two stores in Alabama, and one store in Mississippi. The Company sold
29 of the 47 stores to various purchasers and received proceeds of $20.1 million
($12.5 million for fixed assets and $7.6 million for counted inventory). The
remaining 18 stores and the Vidalia distribution center were closed. The



                                       20
<PAGE>   21
 accompanying consolidated statement of operations for the fiscal year ended
February 1, 1997 includes a loss on divestiture of stores of $80.2 million for
costs associated with the divestiture program. This amount consists of a $55.0
million loss on the disposal of fixed assets and intangibles (of which $5.6
million was a reduction of goodwill), $18.5 million in future rental payments,
$6.7 million in severance costs, professional fees and other miscellaneous
expenses, and $8.4 million in inventory markdowns reflected as a special charge
in cost of products sold.

         In addition, the Company in December 1996 acquired Seessel's, which
owned and operated eight supermarkets in Memphis, Tennessee and two supermarkets
in Northern Mississippi.


SPECIAL ITEMS -- FISCAL YEAR ENDED JANUARY 30, 1999

         During the fiscal year ended January 30, 1999, the Company recorded
special charges of $9.5 million reflected in cost of products sold in connection
with the sale or closure of 48 stores as discussed above under the heading
"DIVESTITURES - FISCAL YEAR ENDED JANUARY 30, 1999".

         In addition, the Company recorded an additional gain of $1.9 million
during the fiscal year ended January 30, 1999 relating to the sale of Seessel's
as the result of the agreement with Albertson's on the amount of the purchase
price adjustment as described above under the heading "ACQUISITIONS AND
DIVESTITURES - FISCAL YEAR ENDED JANUARY 31, 1998."


IMPAIRMENT AND OTHER SPECIAL ITEMS -- FISCAL YEAR ENDED JANUARY 31, 1998

         During the fiscal year ended January 31, 1998, the Company recorded
$73.2 million in impairment and other special items which impact six separate
lines of the consolidated statements of operations.

         The Company recognized $27.4 million of impairment charges during the
fiscal year ended January 31, 1998 consisting of (i) a $6.8 million reduction in
the carrying value of operating stores based on estimates of the projected
future cash flows from such stores, (ii) a $3.2 million write-off of franchise
rights and signage relating to the termination of the franchise agreement
between the Company and Piggly Wiggly Company, (iii) a $12.2 million reduction
in the carrying value of certain of the Company's excess properties based on
professional appraisals of the current fair market values of such properties,
and (iv) a $5.2 million write-off of assets no longer being utilized.

         The Company recognized losses of $31.9 million during the fiscal year
ended January 31, 1998 on the divestiture of 13 stores in Georgia and the
closure of five additional stores.



                                       21
<PAGE>   22

         The provision for cost of products sold for the fiscal year ended
January 31, 1998 includes $7.8 million of special charges consisting primarily
of retail markdowns of store level inventories required to implement the
Company's new price reduction program.

         Selling, general and administrative expenses for the fiscal year ended
January 31, 1998 include $14.8 million of special charges consisting of (i) a
$4.0 million increase to general liability insurance reserves to reflect better
estimates of the ultimate actuarial liability for certain claims incurred
between 1988 and 1995, (ii) a $2.9 million charge to provide for certain
personnel related matters including the severance arrangement with the former
Chief Executive Officer and the signing bonus and various fees and expenses
associated with the hiring of the new Chief Executive Officer, (iii) $1.6
million in charges related to the preparation for the Chapter 11 Cases, and (iv)
$6.3 million in other charges.

         The provision for income taxes for the fiscal year ended January 31,
1998 represents an increase of $7.8 million in the valuation allowance to
reserve fully for the Company's net deferred tax assets at January 31, 1998. SEE
"INCOME TAXES" IN NOTE 5 OF THE NOTES TO CONSOLIDATED FINANCIAL STATEMENTS.

         On January 30, 1998, the Company sold all of the outstanding common
stock of Seessel's to Albertson's for $88.0 million subject to a purchase price
adjustment based on changes in Seessel's working capital from a predetermined
date. A gain of $16.6 million was recorded on the sale.


SPECIAL ITEMS - FISCAL YEAR ENDED FEBRUARY 1, 1997

         During the fiscal year ended February 1, 1997, the Company recorded
special charges of $8.4 million in cost of products sold as discussed above
under the heading "ACQUISITIONS AND DIVESTITURES - FISCAL YEAR ENDED FEBRUARY 1,
1997."


COMPARISON OF OPERATIONS FOR THE FIFTY-TWO WEEK PERIOD ENDED JANUARY 30, 1999 TO
THE FIFTY-TWO WEEK PERIOD ENDED JANUARY 31, 1998

NET SALES

         Net sales decreased $677.0 million in the fiscal year ended January 30,
1999 as compared to the fiscal year ended January 31, 1998. Approximately $310.0
million of the decrease was due to the reduction in the number of stores
operated by the Company as a result of the divestitures described above under
the heading "ACQUISITIONS AND DIVESTITURES --FISCAL YEAR ENDED JANUARY 31,
1998". Approximately $140 million of the decrease was due to the sale of stores
to Albertson's and the closure of 19 additional stores as described above under
the heading "DIVESTITURES -- FISCAL YEAR ENDED



                                       22
<PAGE>   23

JANUARY 30, 1999". Comparable store sales (which exclude sales from stores which
have been sold or closed) for the fiscal year ended January 30, 1999 decreased
by 10.0 % from the prior year due in part to increased competitive activity in
the Company's trade areas. Other factors that may have contributed to the
decrease in comparable store sales include the disruption caused by the
commencement of the Chapter 11 Cases and the accident which occurred in the
Company's distribution center on April 21, 1998. As a result of the distribution
center accident, the Company was not able to supply its stores with perishable
merchandise from the Company's distribution center from April 21, 1998 through
May 24, 1998. Although the Company made temporary arrangements for perishable
merchandise with third party suppliers and distributors, the Company was not
able to maintain adequate levels of perishable inventories at all times in its
stores. The reduction in store-level perishable inventories resulted in a loss
of customers and sales. In addition, the Company's sales continue to be affected
by the loss of customers in 1997 due to increases in the Company's prices to
levels that were not competitive, a reduced level of promotional activity,
product shortages in the Company's stores resulting from distribution problems
and efforts to control inventory, and reduced levels of customer service due to
the Company's efforts to control payroll costs. The Company has adopted and
implemented strategies to address the factors within the Company's control that
have contributed to the decline in sales. There can be no assurance that these
strategies will increase sales or will not otherwise have an adverse effect on
the Company's business.

GROSS PROFIT

         Gross profit (net sales less cost of products sold) for the fiscal year
ended January 30, 1999 was 21.5% compared to 22.2% for the prior year. Gross
profit for both the fiscal year ended January 30, 1999 and the prior year was
impacted by the special charges described above under the headings "SPECIAL
ITEMS -- FISCAL YEAR ENDED JANUARY 30, 1999" AND "IMPAIRMENT AND OTHER SPECIAL
ITEMS -- FISCAL YEAR ENDED JANUARY 31, 1998". For the fiscal year ended January
30, 1999, cost of products sold includes $9.5 million of special charges, and
cost of products sold in the prior year includes $7.8 million of special
charges. Excluding the impact of these special charges, gross profit was 22.0%
compared to 22.5% in the prior year. The decrease in gross profit is due largely
to (i) the fixed distribution and warehousing expenses and (ii) an adjustment of
$4.3 million made during the fourth quarter of the fiscal year to revise the
period of time during which amortization of deferred income from a vendor
contract will be recognized.

STORE OPERATING, SELLING AND ADMINISTRATIVE EXPENSES

         Store operating, selling, and administrative expenses as a percent of
net sales were 21.1% for the fiscal year ended January 30, 1999 compared to
20.4% in the prior year. Included in prior year expenses were special charges of
$14.8 million described above under the heading "IMPAIRMENT AND OTHER SPECIAL
ITEMS -- FISCAL YEAR ENDED JANUARY 31, 1998". Excluding the impact of these
special charges, prior year administrative expenses as a percent of net sales
were 19.8%. The percentage increase is due largely to the impact of fixed costs
on lower net sales.



                                       23
<PAGE>   24


EARNINGS BEFORE INTEREST, TAXES, DEPRECIATION AND AMORTIZATION (EBITDA)

EBITDA (as defined on page 17) decreased by $37.8 million for the fiscal year
ended January 30, 1999 compared to the prior year. Excluding the impact of the
special charges of $9.5 million and $22.7 million in the fiscal years ended
January 30, 1999 and January 31, 1998, respectively, EBITDA decreased by $51.0
million. This decrease resulted primarily from the impact of lower net sales and
lower gross profit as discussed above.

DEPRECIATION AND AMORTIZATION

         Depreciation and amortization for the fiscal year ended January 30,
1999 was $51.0 million compared to $61.0 million in the prior year. The decrease
in depreciation and amortization resulted primarily from the sale of stores
described under the headings "DIVESTITURES -- FISCAL YEAR ENDED JANUARY 30,
1999" and "ACQUISITIONS AND DIVESTITURES --FISCAL YEAR ENDED JANUARY 31, 1998".


INTEREST EXPENSE, NET

         As a result of the commencement of the Chapter 11 Cases, the Company
ceased accruing interest on its short-term borrowings and long-term debt
outstanding at January 31, 1998. Interest expense in the current year relates
primarily to equipment owned under capital leases.


REORGANIZATION ITEMS

         Reorganization items represent expenses incurred by the Company
resulting from the Chapter 11 Cases and specific to the reorganization process.
For the fiscal year ended January 30, 1999, the Company recorded expense from
reorganization items of $8.4 million. Reorganization items include (i) income of
$18.3 million associated with the sale of 15 stores to Albertson's, (ii) charges
of $27.0 million representing estimated losses associated with the sale or
closure of 33 additional stores, (iii) income of $12.0 million related to excess
amounts previously recorded for continuing rent obligations on stores closed in
prior years as compared to amounts recorded as allowed claims for the rejected
leases, (iv) charges of $12.0 million for professional fees and administrative
items, (v) interest income of $1.5 million associated with the accumulation of
cash and short-term investments subsequent to the filing of the Chapter 11
Cases, and (vi) charges of $1.2 million associated with the sale or valuation of
certain assets.

INCOME TAXES

         Management believes it is unlikely that deferred tax assets created by
losses during the fifty-two week period ended January 30, 1999 will be realized
through future taxable income. Therefore, the Company has increased its
valuation allowance, which



                                       24
<PAGE>   25

was established during the prior year, to fully reserve the potential tax
benefits resulting from these losses. As a result, the effective tax rate for
the year-to-date period ended January 30, 1999 was zero.


COMPARISON OF OPERATIONS FOR THE FIFTY-TWO WEEK PERIOD ENDED JANUARY 31, 1998 TO
THE FIFTY-THREE WEEK PERIOD ENDED FEBRUARY 1, 1997

NET SALES

         Net sales decreased $338.8 million, or 11.7%, to $2.560 billion in the
fifty-two week fiscal year ended January 31, 1998 as compared to the fifty-three
week fiscal year ended February 1, 1997. Approximately $20.0 million of this
decrease was due to the reduction in the number of stores operated by the
Company as a result of the stores that were sold or closed during the fiscal
year ended February 1, 1997, partially offset by the increase in sales resulting
from the acquisition of Seessel's. Comparable store sales decreased 8.6% from
the prior year due primarily to increased competition in the Company's
geographic markets. In addition to increased competition, the Company believes
that other factors that may have contributed to the decrease in comparable store
sales include a loss of customers due to increases in the Company's prices to
levels that were not competitive, a reduced level of promotional activity
compared to the prior year period, product shortages in the Company's stores
resulting from distribution problems and efforts to control inventory, and
reduced levels of customer service due to the Company's efforts to control
payroll costs.

         The Company's store count decreased from 218 at February 1, 1997 to 196
at January 31, 1998. The change in store count resulted primarily from the
closure in January 1998 of the 13 stores in Georgia sold to Ingles in March 1998
and the sale of the 10 Seessel's stores to Albertson's.

GROSS PROFIT

         Gross profit (net sales less cost of products sold) as a percentage of
net sales for the fiscal year ended January 31, 1998 was 22.2% compared to 23.7%
for the prior year. Gross profit for both years was reduced by the special
charges described above under the headings "IMPAIRMENT AND OTHER SPECIAL ITEMS -
FISCAL YEAR ENDED JANUARY 31, 1998" and "SPECIAL ITEMS - FISCAL YEAR ENDED
FEBRUARY 1, 1997". Excluding the impact of the special charges, the decrease in
gross profit as a percentage of net sales was the result of a number of factors,
including promotional activity involving the Company's frequent shopper program,
an increase in perishable shrinkage due to the general softness in sales,
increased distribution and transportation expenses incurred to improve store
inventory levels, and fixed charges incurred on lower net sales. The frequent
shopper program, which was initiated during the fiscal year ended February 1,
1997, grants special discounts to customers with frequent shopper cards in an
effort to increase customer loyalty and increase the amount of the Company's
average transaction. As of



                                       25
<PAGE>   26

January 31, 1998, there were 94 stores offering the frequent shopper program.
Excluding the impact of the special charges, gross profit as a percent of net
sales was 22.5% for the fiscal year ended January 31, 1998 compared to 24.0%
for the prior year.


STORE OPERATING, SELLING AND ADMINISTRATIVE EXPENSES

         Store operating, selling and administrative expenses as a percentage of
net sales increased to 20.4% for the fiscal year ended January 31, 1998 compared
to 18.9% for the prior fiscal year. The increase is largely attributable to the
impact of fixed costs on lower total sales and the special charges of $14.8
million described above which were included in selling, general and
administrative expenses. Excluding the impact of the special charges of $14.8
million, store operating, selling and administrative expenses as a percentage of
net sales were 19.8%.

EARNINGS BEFORE INTEREST, TAXES, DEPRECIATION AND AMORTIZATION (EBITDA)

         EBITDA (as defined on page 17) decreased by $93.5 million for the
fiscal year ended January 31, 1998 compared to the prior year. The decrease
resulted from the factors discussed above. Excluding the special charges in the
provisions for cost of goods sold and selling, general and administrative
expenses, EBITDA decreased by $79.3 million to $68.8 million.

DEPRECIATION AND AMORTIZATION

         Depreciation and amortization for the fiscal year ended January 31,
1998 increased as a percentage of sales as compared to the fiscal year ended
February 1, 1997. The increase was due to the overall decline in sales and the
inclusion of Seessel's depreciation for the entire fiscal year.

INTEREST EXPENSE, NET

         Net interest expense increased 5.8% to $88.7 million in the fiscal year
ended January 31, 1998 as compared to $83.8 million in the fiscal year ended
February 1, 1997 due to higher average debt outstanding.


LOSS BEFORE INCOME TAXES (BENEFIT) AND EXTRAORDINARY ITEMS

         In the fiscal year ended January 31, 1998, the Company had a loss
before income taxes (benefit) and extraordinary items of $146.2 million compared
to a loss before income taxes (benefit) and extraordinary items of $80.2 million
in the period ended February 1, 1997. The Company considers certain amounts
described above under the headings "Impairment and Other Special Charges",
"Gross Profit", "Store Operating, Selling and Administrative Expenses",
"Depreciation and Amortization", and "Gain or Loss on Divestiture of Stores" to
be special charges or credits to operations. Excluding



                                       26
<PAGE>   27

these items (a net of $65.4 million for the fiscal year ended January 31, 1998
and $88.6 million for the fiscal year ended February 1, 1997), the Company would
have had a loss before income taxes of $80.8 million for the fiscal year ended
January 31, 1998 compared to income of $8.4 million in the prior year.


INCOME TAXES

         During the fiscal year ended January 31, 1998, the Company conducted an
evaluation of the future realization of its net deferred tax assets. Based on
the results of this evaluation, the Company recorded valuation allowances of
$7.8 million (included within the income tax provision) to reflect the
determination that these assets may not be realized. SEE "INCOME TAXES" IN NOTE
5 OF THE NOTES TO CONSOLIDATED FINANCIAL STATEMENTS.

         The Company recognized a tax benefit of $30.7 million in the fiscal
year ended February 1, 1997 with an effective tax rate of 38%.

EXTRAORDINARY ITEM, NET

         In the fiscal year ended January 31, 1998, the Company prepaid $56.0
million in principal on its term loan facility. As a result of this prepayment,
the related debt issuance costs of $1.9 million, net of applicable taxes, were
written off.

          In the fiscal year ended February 1, 1997, the Company prepaid $65.0
million in principal on its then existing $475.0 million term loan facility. As
a result of the prepayment, the related debt issuance costs of $1.7 million (net
of tax of $1.0 million) were written off.


LIQUIDITY AND CAPITAL RESOURCES

         The Company and its subsidiaries are parties to a Revolving Credit and
Guaranty Agreement dated as of February 2, 1998, as amended by the First
Amendment thereto dated as of March 5, 1998, the Second Amendment thereto dated
as of March 25, 1998, the Third Amendment thereto dated as of April 17, 1998,
the Fourth Amendment thereto dated as of July 31, 1998, and the Fifth Amendment
thereto dated as of October 31, 1998 (as so amended, the "Loan Agreement"). The
lenders who are parties to the Loan Agreement include The Chase Manhattan Bank
("Chase"), as agent for itself and any other lenders party thereto. The Loan
Agreement was entered into subsequent to the commencement of the Chapter 11
Cases and will terminate upon the earlier of consummation of a plan of
reorganization in the Chapter 11 Cases, February 1, 2000, or the Prepayment Date
(as such term is defined in the Loan Agreement). The Loan Agreement provides the
Company with a revolving line of credit for loans and with letters of credit.
The amount the Company is permitted to borrow under the Loan Agreement is
dependent upon the level of the Company's inventory, real estate and



                                       27
<PAGE>   28

claims from certain vendors. The Company has voluntarily reduced its maximum
allowable borrowings under the Loan Agreement from $200 million to $100 million
because the Company does not anticipate that it will need the additional
borrowing capacity and because the reductions will decrease the fees paid by the
Company under the Loan Agreement. The maximum permitted borrowings under the
Loan Agreement include a subfacility of $32 million for the issuance of letters
of credit. The Company will use all amounts borrowed under the Loan Agreement
for its ongoing working capital needs and for other general corporate purposes
of the Company and its subsidiaries. The Company's subsidiaries are also
guarantors of the Company's obligations under the Loan Agreement.

         The Loan Agreement contains certain restrictive covenants which, among
other things, require the Company to maintain a minimum cumulative EBITDA as
measured at the end of each of the Company's fiscal periods. The restrictive
covenants also limit the Company's capital expenditures and dividends and the
ability of the Company to grant liens and incur additional indebtedness. The
Fifth Amendment to the Loan Agreement, among other things, amended the minimum
cumulative EBITDA and capital expenditure covenants contained in the Loan
Agreement and established minimum cumulative EBITDA and capital expenditure
covenants for the fiscal year ended January 29, 2000. As of January 30, 1999,
the Company was in compliance with the covenants contained in the Loan Agreement
as amended.

         As of January 30, 1999, the Company had no direct borrowings
outstanding under the Loan Agreement but had utilized $8.0 million of its
availability under the Loan Agreement to issue letters of credit. Total
availability under the Loan Agreement at January 30, 1999 was $92.0 million.
Trade payables owed to Participating Vendors (as defined in the Loan Agreement)
in the aggregate amount of $16.3 million did not reduce the Company's
availability under the Loan Agreement because the Company's borrowing base, as
defined in the Loan Agreement, exceeded the $100 million limitation on
borrowings under the Loan Agreement. The Company expects that its cash flow from
operations and borrowings under the Loan Agreement will provide it with
sufficient liquidity to conduct its operations while the Chapter 11 Cases are
pending. The Company's long-term liquidity and the adequacy of the Company's
capital resources cannot be determined until a plan of reorganization has been
developed and confirmed in connection with the Chapter 11 Cases.

         Operating activities provided $13.8 million and used $101.0 million
of cash during the fiscal years ended January 30, 1999 and January 31, 1998,
respectively. The current year source of cash is largely due to non-payment of
prepetition liabilities and contractual interest as a result of the Chapter 11
Cases. Offsetting this impact, the Company implemented a new buying philosophy
of maintaining larger inventory levels at the distribution center in order to
take advantage of volume discounts. Additionally, the Company paid amounts to
vendors in advance in order to expedite delivery of inventory. In the prior
year, the items most significantly influencing this change were the reduction
in gross profit and an increase in inventory before consideration of
divestitures and special charges.

         Cash flows provided by investing activities were $56.5 million and
$62.3 million in the fiscal years ended January 30, 1999 and January 31, 1998,
respectively.



                                       28
<PAGE>   29

Capital expenditures were $24.0 million for the fiscal year ended January 30,
1999 compared to $70.1 million in the prior year. The Company's capital
expenditures were primarily related to the remodeling of four stores and
investments in systems technology. Cash flows from investing activities for the
fiscal years ended January 30, 1999 and January 31, 1998, respectively, reflect
$80.3 million and $131.8 million in proceeds related to sales of certain
properties and assets. These transactions include $45.8 million in proceeds
from the sale of stores to Albertson's in the fiscal year ended January 30,
1999 and $86.9 million in proceeds related to the sale of Seessel's, net of
cash sold, in the fiscal year ended January 31, 1998.

         Cash flows used in financing activities were $ 7.2 million for the
fiscal year ended January 30, 1999 compared to cash flows provided by financing
activities of $36.7 million for the prior year. Financing activities for the
fiscal year ended January 30, 1999 primarily reflect repayments of the Company's
capitalized lease obligations. Prior year financing activities included $101.0
million in net borrowings under the Revolving Credit Facility (excluding
transfers from the Term Loan Facility to the Revolving Credit Facility) offset
by a reduction of long-term debt and capitalized leases, net of borrowings, of
$60.3 million.

         The Company's present plans call for total capital expenditures of
approximately $34.8 million in the fiscal year ending January 29, 2000. These
plans are subject to change from time to time and the actual amount spent may
vary materially from the amount presented above. The Company had no material
commitments in connection with these planned capital expenditures at January 30,
1999.

         As noted above, on February 2, 1998, the Company filed the Chapter 11
Cases. The Company and its subsidiaries are currently operating their business
and managing their properties as debtors-in-possession pursuant to the
Bankruptcy Code. SEE "PROCEEDINGS UNDER CHAPTER 11" AT NOTE 2 OF THE NOTES TO
CONSOLIDATED FINANCIAL STATEMENTS. The Company's long-term liquidity and the
adequacy of the Company's capital resources cannot be determined until a plan of
reorganization has been developed and confirmed in connection with the Chapter
11 Cases.

YEAR 2000

         The Year 2000 issue refers to computer programs and microcontrollers
which could fail to execute properly at the turn of the century due to flaws in
design. Computer programs written using two digits (rather than four) to define
the applicable year are typical examples of such design flaws. Any programs
written in this manner recognize a date using "00" as the year 1900 rather than
the year 2000. Such design flaws could cause the computer systems and equipment
used by the Company to malfunction with the result that the Company could not
conduct its operations in a normal manner. Some of the computer programs and
microcontrollers owned or leased by the Company will need to be modified or
replaced in order to address the Year 2000 issue.



                                       29
<PAGE>   30

         The Company has retained a third party contractor to identify and
correct Year 2000 problems involving the Company's internal computer systems.
Systems which require modification or replacement have been identified and a
plan for addressing issues has been established. Following identification and
planning, the major project phases are correction, testing and implementation.
Four general categories of internal computer systems are being addressed: Store
Systems, Networks and Servers, Mainframe Applications, and Mainframe Systems and
Hardware. A considerable number of systems already have been modified or
replaced, and it is anticipated that most of the remaining changes that are
necessary will be completed by the end of July 1999. Changes in the Company's
Store Systems to address the Year 2000 problem are scheduled to be completed in
September 1999.

         In addition to addressing the Year 2000 problem with respect to the
Company's internal computer systems, the Company is currently seeking to
identify other non-information technology systems which could be affected by the
Year 2000 issue. Examples of such other systems are time clocks, refrigeration
systems, and heating and air conditioning systems. After identifying any such
systems that could fail at the turn of the century, the Company will develop a
plan to modify or replace the software or microcontrollers containing the Year
2000 design flaws. The Company does not currently have estimated completion
dates for modifying or replacing such systems.

         The Company also could be adversely affected if Year 2000 design flaws
are contained in the computer systems or microcontrollers used by the Company's
vendors and suppliers, including merchandise vendors, utilities, and service
providers. The Company has developed a list of critical vendors and suppliers
who might be unable to continue to supply necessary goods and services to the
Company if such vendors and suppliers do not take appropriate action to address
the Year 2000 issue. The Company is seeking assurance from each such critical
vendor and supplier that all necessary steps are being taken by them to address
the Year 2000 issue.

         Based on current estimates, the Company anticipates that it will incur
costs of approximately $12 million relating to Year 2000 issues for its internal
computer systems. Approximately $6.6 million of these costs had been incurred as
of January 30, 1999. The Company has deferred several systems development
projects to minimize the impact of Year 2000 compliance costs, but the Company
does not expect that such deferral will have a significant effect on the
Company's financial condition and results of operations. The cost of correcting
the Year 2000 problem in other non-information technology systems, such as time
clocks, refrigeration systems and heating and air conditioning systems, will be
estimated after the Company has completed the identification and planning phases
for such systems. The Company believes that the costs of addressing the Year
2000 issue will be financed through cash flows from operations, existing cash
balances and, if necessary, borrowings under the Loan Agreement.

         If the Company fails adequately to address the Year 2000 issue, the
Company, under the most reasonably likely worst case scenario, would be unable
to process transactions such as sales, purchasing, transfers and payments in an
efficient, automated



                                       30
<PAGE>   31

manner. In addition, other systems such as refrigeration systems and heating and
air conditioning systems could fail. The failure of these systems could
seriously disrupt the Company's business. Finally, the Company could experience
product shortages and an interruption of necessary services if certain outside
providers of goods and services fail to address the Year 2000 issue.

         The Company does not currently have a contingency plan dealing with the
most reasonably likely worst case scenario involving the Year 2000 issue. The
Company, however, plans to develop such a contingency plan by July 1999. The
contingency plan will consider alternate sourcing, systems and procedures.



ACCOUNTING STANDARDS NOT YET ADOPTED

         In June 1998, SFAS No. 133, "Accounting for Derivative Instruments and
Hedging Activities," was issued. This Statement requires that all derivatives be
recognized in the statement of financial position as either assets or
liabilities and measured at fair value. In addition, all hedging relationships
must be designated, reassessed and documented pursuant to the provisions of SFAS
No. 133. This Statement will be effective for the Company in its fiscal year
beginning January 30, 2000. The Company's management has not yet determined the
effect of SFAS No. 133 on its financial statements.



CAUTIONARY STATEMENTS

         The Private Securities Litigation Reform Act of 1995 provides a "safe
harbor" for forward-looking statements to encourage companies to provide
prospective information about their companies without fear of litigation so long
as those statements are identified as forward-looking and are accompanied by
meaningful cautionary statements identifying important factors that could cause
actual results to differ materially from those projected in the statement. When
used in this Form 10-K Report, the words "believe", "expect", "anticipate",
"estimate" and similar expressions are intended to identify forward-looking
statements. The Company desires to take advantage of the "safe harbor"
provisions of the Private Securities Litigation Reform Act of 1995 in connection
with the forward-looking statements contained in this Form 10-K Report.
Accordingly, the Company hereby identifies the following important factors which
could cause the Company's financial results to differ materially from any such
results which might be projected, forecast, estimated or budgeted by the Company
in forward-looking statements:

                  (a)      Heightened competition, including specifically the
                           intensification of price competition; the entry of
                           new competitors; and the expansion, renovation and
                           opening of new stores by new and existing
                           competitors.


                                       31
<PAGE>   32

                  (b)      Failure to obtain new customers or retain existing
                           customers.

                  (c)      Inability to carry out marketing, sales and capital
                           plans.

                  (d)      Insufficiency of financial resources to renovate and
                           expand the Company's store base.

                  (e)      Prolonged dispute with labor.

                  (f)      Economic downturn in the Southeast region.

                  (g)      Loss or retirement of key executives.

                  (h)      Higher selling, general and administrative expenses
                           occasioned by the need for additional advertising,
                           marketing, administrative, or management information
                           systems expenditures.

                  (i)      Adverse publicity and news coverage.

                  (j)      Adverse effects resulting from the commencement and
                           prosecution of the Chapter 11 Cases.

                  (k)      Adverse effects resulting from Year 2000 compliance
                           problems experienced by the Company or its
                           significant vendors.

         The foregoing review of factors pursuant to the Private Litigation
Securities Reform Act of 1995 should not be construed as exhaustive or as any
admission regarding the adequacy of disclosures made by the Company prior to
this filing.



ITEM 7A.          QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKS

         The Company's primary "market risk" relates to changing interest rates.
The Company has a combination of fixed and variable rate debt. As a result of
the filing of the Chapter 11 Cases, interest is no longer accruing on the debt
incurred by the Company prior to the commencement of the Chapter 11 Cases. In
addition, the Company does not currently have any direct borrowings outstanding
under its debtor-in-possession financing facility. Accordingly, the Company will
have little, if any, interest rate risk while the Chapter 11 Cases are pending.
As a result, quantification of the Company's interest rate risk as of January
30, 1999 is not presented because it would not be meaningful to do so.




                                       32
<PAGE>   33

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA


                         BRUNO'S, INC. AND SUBSIDIARIES
                             (Debtor-in-Possession)

                           CONSOLIDATED BALANCE SHEETS
                      JANUARY 30, 1999 AND JANUARY 31, 1998
           (Amounts in Thousands, Except Share and Per Share Amounts)

<TABLE>
<CAPTION>
                                                    JANUARY 30,     JANUARY 31,    
ASSETS                                                 1999            1998        
- --------------------------------------------------  -----------     -----------    

<S>                                                 <C>             <C> 
 CURRENT ASSETS:                                                           
  Cash and cash equivalents........................   $ 65,953        $  2,888      
  Receivables......................................     25,463          13,418      
  Inventories .....................................    178,140         180,274      
  Vendor deposits .................................     15,168              --      
  Prepaid expenses.................................      9,588           6,676      
  Refundable income taxes..........................        654             665      
                                                      --------        --------
     Total Current Assets..........................    294,966         203,921      
                                                      --------        --------
                                                                           
                                                                           
                                                                           
 PROPERTY AND EQUIPMENT, NET                           270,186         377,670      
                                                      --------        --------
                                                                           

                                                                           
                                                                           

 OTHER ASSETS:                                                             
  Deferred debt issuance costs, net................     28,746          27,760
  Goodwill, net....................................      7,563           9,534      
  Other, net.......................................      5,221           4,080      
                                                      --------        --------
    Total Other Assets.............................     41,530          41,374      
                                                      --------        --------
                                                                          
                                                                          
                                                                          
                                                                          
                                                                          
                                                                          
 TOTAL ASSETS......................................   $606,682        $ 622,965     
                                                      ========        =========     

<CAPTION>

LIABILITIES AND SHAREHOLDERS' DEFICIENCY             JANUARY 30,     JANUARY 31,                         
   IN NET ASSETS                                        1999            1998                             
- --------------------------------------------------   -----------     -----------

<S>                                                  <C>             <C>
 CURRENT LIABILITIES:                                                                                       
  Current maturities of long-term debt                                                                        
     and capitalized lease obligations.............   $   4,130       $   4,028         
  Accounts payable.................................      65,472         105,011            
  Accrued payroll and related expenses ............      15,042          12,294                           
  Self-insurance reserves..........................       3,657           7,064                
  Closed store accrual.............................       1,557          10,365             
  Accrued reorganization charges...................       9,616              --                   
  Accrued interest.................................          --          24,727        
  Other accrued expenses...........................      16,417          32,041                
                                                      ---------       ---------                        
     Total Current Liabilities.....................     115,891         195,530                
                                                      ---------       ---------                        
                                                                                                            
 NONCURRENT LIABILITIES:                                                                                    
  Long-term debt...................................          --         858,630        
  Capitalized lease obligations....................       6,276          11,906                    
  Self-insurance reserves..........................      19,653          22,372              
  Closed store accrual.............................          --          15,276            
  Other non-current liabilities....................       5,841           4,300               
                                                      ---------       ---------
     Total Noncurrent Liabilities..................      31,770         912,484                    
                                                      ---------       ---------
                                                                                                            
 LIABILITIES SUBJECT TO COMPROMISE                      996,363              --                         
                                                      ---------       ---------
                                                                                                            
 COMMITMENTS AND CONTINGENCIES                                                                              
                                                                                                            
 SHAREHOLDERS' DEFICIENCY IN NET ASSETS:  

  Common stock, $.01 par value,                                                                              
                                                                                                            
   60,000,000 shares authorized; 25,507,982 shares                                                          
   issued and outstanding at January 30, 1999 and                                                         
   January 31, 1998................................         255             255       
  Paid-in capital (deficiency).....................    (586,944)       (586,944)            
  Retained earnings................................      50,972         103,411        
  Shareholders' notes receivable...................      (1,625)         (1,771)                 
                                                      ---------       ---------
     Total Shareholders' Deficiency in Net Assets      (537,342)       (485,049)                        
                                                      ---------       ---------
                                                                                                            
  TOTAL LIABILITIES AND SHAREHOLDERS'                                                                      
  DEFICIENCY IN NET ASSETS                            $ 606,682       $ 622,965                          
                                                      =========       =========
</TABLE>


                 See notes to consolidated financial statements.



                                       33
<PAGE>   34

                         BRUNO'S, INC, AND SUBSIDIARIES
                             (Debtor-in-Possession)

                      CONSOLIDATED STATEMENTS OF OPERATIONS
       FOR THE FISCAL YEARS ENDED JANUARY 30, 1999, JANUARY 31, 1998 AND
                                FEBRUARY 1, 1997
                                                                            
           (Amounts in Thousands, Except Share and Per Share Amounts)

<TABLE>
<CAPTION>
                                                                            JANUARY 30,        JANUARY 31,        FEBRUARY 1,
                                                                               1999               1998               1997
                                                                            (52 WEEKS)         (52 WEEKS)         (53 WEEKS)
                                                                           ------------       ------------       ------------

<S>                                                                        <C>                <C>                <C>   
NET SALES ...........................................................      $  1,883,227       $  2,560,271       $  2,899,044
                                                                           ------------       ------------       ------------
COSTS AND EXPENSES:
    Cost of products sold ...........................................         1,478,453          1,992,323          2,211,153
    Store operating, selling, and administrative expenses ...........           396,388            521,752            548,210
    Depreciation and amortization ...................................            50,979             61,014             55,911
    Interest expense, net (contractual interest for the fiscal year
            ended January 30, 1999 is estimated at $84,461) .........             3,385             88,659             83,794
    Loss on divestiture of stores ...................................                --             31,877             80,188
    Impairment of long-lived assets .................................                --             27,438                 --
    Reorganization items, net .......................................             8,420                 --                 --
    Gain on sale of Seessel's .......................................            (1,959)           (16,581)                --
                                                                           ------------       ------------       ------------
                                                                              1,935,666          2,706,482          2,979,256
                                                                           ------------       ------------       ------------

    Loss before income taxes (benefit) and extraordinary items ......           (52,439)          (146,211)           (80,212)

PROVISION (BENEFIT) FOR INCOME TAXES ................................                --              7,792            (30,697)
                                                                           ------------       ------------       ------------
    Loss before extraordinary items .................................           (52,439)          (154,003)           (49,515)

EXTRAORDINARY ITEMS, NET ............................................                --             (1,900)            (1,674)
                                                                           ------------       ------------       ------------
NET LOSS ............................................................      $    (52,439)      $   (155,903)      $    (51,189)
                                                                           ============       ============       ============

LOSS PER BASIC AND DILUTED COMMON SHARE
     Loss before extraordinary items ................................      $      (2.06)      $      (6.07)      $      (1.97)
     Extraordinary items, net .......................................                --              (0.08)             (0.06)
                                                                           ------------       ------------       ------------
     Net loss .......................................................      $      (2.06)      $      (6.15)      $      (2.03)
                                                                           ============       ============       ============

    Weighted average number of common shares
    outstanding (basic and diluted) .................................        25,507,982         25,365,440         25,183,559
                                                                           ============       ============       ============
</TABLE>


                See notes to consolidated financial statements.



                                       34
<PAGE>   35

                         BRUNO'S, INC. AND SUBSIDIARIES
                             (Debtor-in-Possession)

        CONSOLIDATED STATEMENTS OF SHAREHOLDERS' DEFICIENCY IN NET ASSETS

       FOR THE FISCAL YEARS ENDED JANUARY 30, 1999, JANUARY 31, 1998 AND
                               FEBRUARY 1, 1997
                  (Amounts in Thousands, Except Share Amounts)


<TABLE>
<CAPTION>
                                                       COMMON STOCK                
                                               ---------------------------      PAID-IN
                                                  NUMBER                        CAPITAL         RETAINED          SHAREHOLDERS'
                                                OF SHARES        AMOUNT       (DEFICIENCY)      EARNINGS        NOTES RECEIVABLE
                                               -----------     -----------    ------------     -----------    ---------------------

<S>                                            <C>             <C>            <C>              <C>            <C> 
BALANCE, JANUARY 27, 1996                       25,007,015     $       250    $   (592,096)    $   310,503    $                  --

     Net loss                                                                                      (51,189)
     Issuance of common stock to officers
       and other executives                        326,592               3           4,472              --                   (2,092)
                                               -----------     -----------    ------------     -----------    ---------------------
BALANCE, FEBRUARY 1, 1997                       25,333,607             253        (587,624)        259,314                   (2,092)

     Net loss                                                                                     (155,903)
     Issuance of common stock to officers
       and other executives                        174,375               2             680              --                       --
     Collection on shareholders' notes                  --              --              --              --                      321
                                               -----------     -----------    ------------     -----------    ---------------------
BALANCE, JANUARY 31, 1998                       25,507,982             255        (586,944)        103,411                   (1,771)

     Net loss                                                                                      (52,439)
     Collection on shareholders' notes                  --              --              --              --                      146
                                               -----------     -----------    ------------     -----------    ---------------------
BALANCE, JANUARY 30, 1999                       25,507,982     $       255    $   (586,944)    $    50,972    $              (1,625)
                                               ===========     ===========    ============     ===========    =====================
</TABLE>


                See notes to consolidated financial statements.



                                       35
<PAGE>   36

                         BRUNO'S, INC. AND SUBSIDIARIES
                             (Debtor-in-Possession)

                      CONSOLIDATED STATEMENTS OF CASH FLOWS

       FOR THE FISCAL YEARS ENDED JANUARY 30, 1999, JANUARY 31, 1998 AND
                                FEBRUARY 1, 1997
                             (Amounts in Thousands)

<TABLE>
<CAPTION>
                                                                                           JANUARY 30,   JANUARY 31,   FEBRUARY 1,
                                                                                              1999          1998          1997
                                                                                           (52 WEEKS)    (52 WEEKS)    (53 WEEKS)
                                                                                           ----------    ----------    ----------

<S>                                                                                        <C>           <C>           <C>    
OPERATING ACTIVITIES:
    Net loss ........................................................................      $ (52,439)    $(155,903)    $ (51,189)
                                                                                           ---------     ---------     ---------
    Adjustments to reconcile net loss to net cash provided by
       (used in) operating activities:
      Extraordinary items, net .......................................................            --         1,900         1,674
      Depreciation and amortization, including amortization of debt issuance costs...         51,738        65,250        60,256
      Deferred income taxes .........................................................             --         7,792       (28,939)
      Compensation expense related to sale of stock .................................             --            --           440
      Provision for bad debts .......................................................          1,886         3,741         3,371
      Decrease in self-insurance reserve ............................................         (6,126)       (8,140)       (5,571)
      Decrease in closed store accrual before loss on divestiture ...................         (4,354)       (5,181)       (6,607)
      (Gain) loss on sale of assets, net ............................................         (1,959)      (18,165)          641
      Loss on divestiture ...........................................................             --        31,877        88,588
      Noncash impairment and other special charges ..................................          9,473        43,521            --
      Reorganization items ..........................................................          8,420            --            --
      (Increase) decrease in assets, net of special items:
        Receivables .................................................................        (13,931)        1,624         3,880
        Inventories .................................................................        (16,734)      (20,153)       24,475
        Vendor deposits .............................................................        (15,168)           --            --
        Prepaid expenses ............................................................         (2,912)        2,275         1,752
        Other noncurrent assets .....................................................          1,019          (957)          238
      Increase (decrease) in liabilities, net of special items:
        Accounts payable ............................................................         54,743       (35,110)      (27,927)
        Accrued income taxes ........................................................             11           708          (863)
        Accrued payroll and related expenses ........................................          2,748        (7,584)         (307)
        Other accrued expenses ......................................................          4,636        (8,457)       14,737
                                                                                           ---------     ---------     ---------
          Total adjustments .........................................................         73,490        54,941       129,838
                                                                                           ---------     ---------     ---------
    Payments for professional fees and other expenses related
       to the Chapter 11 Cases, net of interest income...............................         (7,267)           --            --
                                                                                           ---------     ---------     ---------
          Net cash provided by (used in) operating activities .......................         13,784      (100,962)       78,649
                                                                                           ---------     ---------     ---------
</TABLE>



                                       36
<PAGE>   37

<TABLE>
<CAPTION>
                                                                                           JANUARY 30,   JANUARY 31,   FEBRUARY 1,
                                                                                              1999          1998          1997
                                                                                           (52 WEEKS)    (52 WEEKS)    (53 WEEKS)
                                                                                           ----------    ----------    ----------

<S>                                                                                        <C>           <C>           <C> 
INVESTING ACTIVITIES:
    Proceeds from sale of property ..................................................             --        44,954        13,787
    Proceeds from sale of properties - reorganization ...............................         80,307            --            --
    Acquisition, net of cash acquired ...............................................             --            --       (47,479)
    Proceeds from sale of Seessel's, net of cash sold ...............................             --        86,875            --
    Collections on shareholder notes receivable .....................................            146           506            --
    Capital expenditures ............................................................        (23,999)      (70,078)      (62,012)
                                                                                           ---------     ---------     ---------
          Net cash provided by (used in) investing activities .......................         56,454        62,257       (95,704)
                                                                                           ---------     ---------     ---------
FINANCING ACTIVITIES:
    Borrowings under line of credit, net ............................................             --       101,000        44,500
    Debt issuance costs .............................................................             --        (4,022)           --
    Debt issuance costs - reorganization ............................................         (1,737)
    Reduction of long-term debt and capitalized lease obligations....................         (5,436)       (4,283)       (1,891)
    Seessel's debt repayment ........................................................             --            --       (14,976)
    Payments for early extinguishment of debt .......................................             --       (56,000)      (65,000)
    Redemption of common stock ......................................................             --           (10)           --
    Proceeds from sale of common stock ..............................................             --            --         1,943
                                                                                           ---------     ---------     ---------
          Net cash provided by (used in) financing activities .......................         (7,173)       36,685       (35,424)
                                                                                           ---------     ---------     ---------
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS ................................         63,065        (2,020)      (52,479)

CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD ....................................          2,888         4,908        57,387
                                                                                           ---------     ---------     ---------
CASH AND CASH EQUIVALENTS AT END OF PERIOD ..........................................      $  65,953     $   2,888     $   4,908
                                                                                           =========     =========     =========

SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
    Cash paid (received) during the period for:
      Interest ......................................................................      $   2,211     $  83,390     $  79,450
      Income taxes, net of refunds ..................................................      $      --     $    (640)    $    (879)

SUPPLEMENTAL DISCLOSURES OF NONCASH INVESTING AND FINANCING ACTIVITIES
    Shareholders' notes receivable issued under stock sale ..........................      $      --     $    (692)    $  (2,092)
    Reclassification of prepetition liabilities to liabilities subject 
    to compromise....................................................................      $ 996,363     $      --     $      --
 
</TABLE>


                See notes to consolidated financial statements.



                                       37
<PAGE>   38


                         BRUNO'S, INC. AND SUBSIDIARIES
                             (Debtor-in-Possession)

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


         FOR THE FISCAL YEARS ENDED JANUARY 30, 1999, JANUARY 31, 1998
                             AND FEBRUARY 1, 1997
               (AMOUNTS IN THOUSANDS, EXCEPT SHARE AND PER SHARE
                     AMOUNTS AND EXCEPT AS OTHERWISE NOTED)


1.  ORGANIZATION

         Bruno's, Inc. and its subsidiaries (the "Company") operate a chain of
supermarkets located in Alabama, Florida, Mississippi and Georgia. The
Company's supermarkets operate under three principal formats: value stores,
combination stores and neighborhood stores. The Company services its
supermarkets through a distribution facility in Birmingham, Alabama. The
Company's headquarters are in Birmingham, Alabama.

         Statement of Financial Accounting Standards, SFAS No. 131,
"Disclosures about Segments of an Enterprise and Related Information", is
effective for the fiscal year ended January 30, 1999. Under SFAS No. 131,
segments are defined as components of an enterprise about which separate
financial information is available that is evaluated by the chief operating
decision maker in deciding how to allocate operating resources and in assessing
performance. Management believes that the Company operates in only one segment,
the retail grocery industry.


2.  PROCEEDINGS UNDER CHAPTER 11

         On February 2, 1998, the Company and each of its 11 subsidiaries filed
a petition for reorganization under chapter 11 of title 11 of the United States
Code (the "Bankruptcy Code"). The petitions were filed in the United States
Bankruptcy Court for the District of Delaware (the "Bankruptcy Court") under
case numbers 98-212(SLR) through 98-223(SLR) (the "Chapter 11 Cases"). The
Chapter 11 Cases have been procedurally consolidated for administrative
purposes. The Company and its subsidiaries will continue to manage their
affairs and operate their business as debtors-in-possession while the Chapter
11 Cases are pending. As a debtor-in-possession, the Company may not engage in
transactions outside of the ordinary course of business without approval, after
notice and hearing, of the Bankruptcy Court. As part of the Chapter 11 Cases,
the Company will develop a reorganization plan that will restructure the
liabilities of the Company. The reorganization plan will be subject to the
approval of the Bankruptcy Court and the Company's creditors. The Company is
currently planning to file a plan of reorganization during May 1999, subject to
the completion of negotiations and other determinations that have not been
finalized.



                                      38
<PAGE>   39


         In accordance with the Bankruptcy Code, the Company may seek approval
of the Bankruptcy Court for the assumption or rejection of executory contracts
and unexpired leases, including real property leases. In connection with the
Chapter 11 Cases, the Company as of April 23, 1999 had rejected or sought
authority to reject approximately 46 real property leases and approximately
three executory contracts, and the Company had assumed or assumed and assigned
or sought authority to assume or assume and assign approximately 29 real estate
leases and approximately eleven executory contracts. The Company is continuing
to review its obligations under its executory contracts, including real
property leases.

         Subsequent to the commencement of the Chapter 11 Cases, the Company
entered into a Revolving Credit and Guaranty Agreement (the "Loan Agreement")
with The Chase Manhattan Bank ("Chase") to provide secured debtor-in-possession
financing to the Company as described in Note 6.

         The accompanying consolidated financial statements have been prepared
on a going concern basis of accounting and do not reflect any adjustments that
might result if the Company is unable to continue as a going concern. The
Company's recurring losses from operations, significant shareholders' deficiency
in net assets, and the related Chapter 11 Cases raise substantial doubt about
the Company's ability to continue as a going concern. The appropriateness of
using the going concern basis is dependent upon, among other things, (i) the
Company's ability to obtain and comply with debtor-in-possession financing
agreements, (ii) confirmation of a plan of reorganization under the Bankruptcy
Code, (iii) the Company's ability to achieve profitable operations after such
confirmation, and (iv) the Company's ability to generate sufficient cash from
operations to meet its obligations.

         A plan of reorganization could materially change the amounts currently
recorded in the financial statements. Upon formulation of a plan of
reorganization, potential adjustments to asset values or accrual of liabilities
could result from planned asset sales or liquidation of liabilities at amounts
different from those currently reflected in the consolidated financial
statements. At the present time it is not possible to estimate with any degree
of certainty the ultimate adjustments to assets and liabilities that may be
necessary. 

3.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

PRINCIPLES OF CONSOLIDATION

         The consolidated financial statements of the Company include its
accounts and the accounts of all wholly owned subsidiaries. All significant
intercompany balances and transactions have been eliminated in consolidation.



                                      39
<PAGE>   40


CASH EQUIVALENTS

         The Company considers all highly liquid investments with an original
maturity of three months or less to be cash equivalents.


INVENTORIES

         Substantially all inventories are valued at the lower of cost using
the last-in, first-out ("LIFO") method or market. Under the first-in, first-out
("FIFO") cost method of accounting, inventories would have been $4.0 million
and $8.9 million higher than that reported for the fiscal years ended January
30, 1999 and January 31, 1998, respectively.


PROPERTY AND EQUIPMENT

         Property and equipment are recorded at cost. Depreciation is provided
on a straight-line basis over the estimated service lives of depreciable
assets. Assets leased under capital leases and leasehold improvements are
amortized using the straight line method over the lesser of the lease term or
the estimated useful lives of the related assets. The Company uses the
following periods for depreciating and amortizing property and equipment:

<TABLE>
                 <S>                                <C>
                 Buildings...................       10-40 years
                 Equipment...................        3-10 years
                 Leasehold improvements......       10-20 years
</TABLE>

         Maintenance and repairs are charged to expense as incurred;
expenditures for renewals and betterments are capitalized. When assets are
retired or otherwise disposed of, the property accounts are relieved of costs
and accumulated depreciation and any resulting gain or loss is credited or
charged to income.

         Leasehold interests represent the excess of current rental values over
the present value of net minimum lease payments on favorable leases acquired
and are being amortized on a straight-line basis over the remaining lives of
the related leases.


Impairment of Long-Lived Assets

         As a result of the filing of the Chapter 11 Cases, impairment
write-offs have been included in reorganization items (see Note 11) for the
fiscal year ended January 30, 1999.

         During the fiscal year ended January 31, 1998, the Company recognized
impairment losses of $27.4 million consisting of (i) a $12.2 million reduction
in the carrying value of certain excess real properties, (ii) a $6.8 million
write-down of real property, leasehold improvements, and goodwill at operating
stores, (iii) a $3.2 million 



                                      40
<PAGE>   41


write-off of franchise rights and signage relating to the termination of a
franchise agreement, and (iv) a $5.2 million write-off of assets no longer
utilized.

         The reductions to fair value were based on management's estimate of
the amount that could be realized from the sale of assets in a current
transaction between willing parties based on professional appraisals, offers,
and other indications of fair market value. Operating stores were evaluated by
estimating future cash flows on an undiscounted basis and identifying stores
where such cash flows were less than the carrying value of the stores' assets,
including intangible assets where applicable. Franchise rights and assets no
longer utilized are assumed to have minimal value.

Intangibles

         The Company's intangibles are as follows:

         -    Goodwill represents amounts incurred in the acquisition of Piggly
              Wiggly Southern, which is being amortized on a straight-line
              basis over 40 years. Based on the outcome of Chapter 11 Cases,
              the Company may re-evaluate the amortization period for goodwill.
              In connection with the sale of Seessel Holdings, Inc. on January
              30, 1998 (see Note 13), the Company reduced goodwill by $37
              million.

         -    Debt issuance costs (which are reflected net of accumulated
              amortization of $15.9 million and $15.2 million at January 30,
              1999 and January 31, 1998, respectively) represent costs incurred
              in issuing the Company's credit facilities and Senior
              Subordinated Notes (1996). Prior to the commencement of the
              Chapter 11 Cases, these costs were being amortized using the
              interest method over the respective lives of the debt. Subsequent
              to filing the Chapter 11 Cases, no amortization of the
              prepetition issuance debt costs was recorded for the fiscal year
              ended January 30, 1999. The Company, however, is amortizing debt
              issuance costs related to its debtor-in-possession financing.

         The Company periodically reviews intangible assets to assess
recoverability, and impairments are recognized in operating results if a
permanent diminution in value occurs.

INVESTMENT IN JOINT VENTURE

         A subsidiary of the Company maintains a 50% interest in a joint
venture with Metropolitan Life Insurance Company. The real property on which
five of the Company's stores are located is owned by the joint venture and
leased to the Company and its subsidiaries. The Company's investment in this
joint venture (approximately $2.5 million at January 30, 1999 and January 31,
1998) is accounted for on the equity method and income or loss is allocated
directly to the joint venture partners. Results of operations for this joint
venture were not significant for any of the periods presented.



                                      41
<PAGE>   42


INSURANCE

         The Company is substantially self-insured with respect to general
liability and non-union employee medical claims. Prior to July 1, 1998, the
Company was substantially self-insured with respect to workers' compensation
claims. Since July 1, 1998, the Company has been fully insured for workers'
compensation claims arising on or after that date. Stop-loss insurance coverage
is maintained in amounts determined to be adequate by management. The Company
uses actuarial estimation techniques to evaluate its accrual for such claims.
At January 30, 1999 and January 31, 1998, the self-insurance reserves were
discounted at 5%, the estimated risk free borrowing rate. Although considerable
variability is inherent in such estimates, management believes that the
self-insurance reserves are adequate. Subsequent to the commencement of the
Chapter 11 Cases, the Company has experienced a lower than expected level of
claims and has been able to settle many prepetition claims on favorable terms.
Although these factors have increased the uncertainty in estimating the
Company's self-insurance liabilities, management will continue to review its
estimates of these liabilities and, as adjustments to these liabilities become
necessary, such adjustments will be reflected in current operations.

         A summary of the related amounts charged to expense and claims paid is
as follows:

<TABLE>
<CAPTION>
    Fiscal Year Ended:                    Expense         Claims paid
    ------------------                    -------         -----------      
    <S>                                   <C>             <C>
    January 30, 1999                      $12,855          $19,716
    January 31, 1998                       28,341           30,455
    February 1, 1997                       27,137           31,940
</TABLE>


         On April 21, 1998, the refrigeration equipment in the Company's
distribution center was damaged as the result of an accident that caused a leak
of refrigeration gas and a fire in the distribution facility's compressor room.
The refrigeration equipment was not operational between April 21,1998 and May
24, 1998. The Company has recovered $19.7 million from its insurance carriers
for reimbursement of its losses attributable to the accident, of which $10.7
million was recorded as a receivable as of January 30, 1999 and has been
subsequently collected.

Closed Store Expense

         Upon the decision to close a store, the Company accrues estimated
future costs, if any, which may include lease payments or other costs of
holding the facility, net of estimated future income. As a result of the
Chapter 11 Cases, $27.0 million of expenses related to stores closed in the
fiscal year ended January 30, 1999 have been included in reorganization items
(see Note 11). During the fiscal year ended January 30, 1999, the Company's
closed store accrual for stores closed prior to commencement of the Chapter 11
Cases decreased by $24.1 million primarily as a result of the rejection of
leases in



                                      42
<PAGE>   43


connection with the Chapter 11 Cases. The decrease includes $7.8 million
representing allowed claims transferred to Liabilities Subject to Compromise
and $12.0 million representing amounts previously accrued in excess of allowed
claims that have been recognized as a reorganization item. In the fiscal year
ended January 31, 1998, the Company increased the closed store accrual by $5.2
million to reflect the estimated loss related to closing the three stores which
were relocated into stores purchased from Delchamps. In the fiscal year ended
January 31, 1998, the Company also charged $5.1 million against the reserve
established in the prior year, primarily representing continuing rent
obligations. In the fiscal year ended February 1, 1997, the Company increased
the closed store accrual by $17.0 million. The increase represents the present
value (discounted at the Company's incremental borrowing rate) of estimated
future expenses of the 18 stores and the distribution center that were closed
during such fiscal year offset by the payment of continuing obligations for
previously closed facilities (see Note 12).


Advertising Expense

         The Company expenses advertising costs as incurred. Advertising
expenses for the fiscal years ended January 30, 1999, January 31, 1998 and
February 1, 1997 were $20.0 million, $33.3 million and $37.6 million,
respectively.


Income Taxes

         The Company accounts for income taxes using an asset and liability
method which generally requires recognition of deferred tax assets and
liabilities for the expected future tax consequences of events that have been
included in the financial statements or tax returns. Under this method,
deferred tax assets and liabilities are determined based on the difference
between the financial statements and tax bases of assets and liabilities, using
enacted tax rates in effect for the year in which the differences are expected
to reverse. In addition, the asset and liability method requires the adjustment
of previously deferred income taxes for changes in tax rates. As of January 30,
1999 and January 31, 1998, the Company has fully reserved its net deferred tax
assets due to the Company's current financial situation and the resulting doubt
about their realization.


Accounting for Stock-Based Compensation

         Statement of Financial Accounting Standards (SFAS) No. 123, Accounting
for Stock-Based Compensation, provides an option either to continue the
Company's current method of accounting for stock-based compensation in
accordance with Accounting Principals Board (APB) No. 25, Accounting for Stock
Issued to Employees, or to adopt the fair value method of accounting which
would require the Company to expense, over the service or vesting period, the
fair value of employee stock-based compensation at the date of grant. The
Company has elected to continue to account for such plans under the provisions
of APB No. 25. The pro forma disclosures of net loss per share as if the



                                      43
<PAGE>   44


Company had adopted the new recognition criteria required by SFAS No. 123 are
presented in Note 7.


Loss Per Common Share

         Basic loss per share is computed based on the weighted average number
of common shares outstanding during the respective periods while diluted loss
per share considers the impact of any dilutive stock options or warrants
outstanding (potential common shares). For the fiscal years ended January 30,
1999, January 31, 1998 and February 1, 1997, potentially dilutive shares
totaling 10,828,292, 10,993,292 and 10,851,667 have been excluded from the loss
per share calculation because they would have been anti-dilutive.


Disclosures About Fair Value of Financial Instruments

         Fair values of financial instruments are not presented because these
fair values are subject to the impact of the Chapter 11 Cases described in Note
2. Subsequent allowances of claims by the Bankruptcy Court may vary widely from
amounts currently recorded on the Company's books.


Derivatives

         As part of its interest rate management strategy, in order to hedge or
mitigate identifiable economic risks, the Company entered into an interest rate
collar arrangement during the fiscal year ended February 1, 1997, on $150.0
million in outstanding debt through May 18, 1999. Under this agreement, the
Company's interest rate on the notional amount will fluctuate when the three
month Libor rate is between 5.5% and 8.59%. If at any settlement date, the
three month Libor rate exceeds 8.59%, the Company's base interest rate is
capped and the Company receives the net difference. If at any settlement date,
the three month Libor rate is below 5.5%, the Company must pay the net
difference to its counterparty. The fair market value of this interest rate
collar at January 30, 1999 and January 31, 1998 was ($0.2) million and ($0.3)
million, respectively.


Accounting Estimates

         The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reported periods. Actual results could differ from these estimates.



                                      44
<PAGE>   45


         During the fourth quarter of the fiscal year ended January 30, 1999,
the Company made a $4.3 million adjustment to cost of products sold in order to
revise the period of time over which amortization of deferred income from a
vendor contract will be recognized.


Accounting Standards Not Yet Adopted

         In June 1998, SFAS No. 133, "Accounting for Derivative Instruments and
Hedging Activities," was issued. This Statement requires that all derivatives
be recognized in the statement of financial position as either assets or
liabilities and be measured at fair value. In addition, all hedging
relationships must be designated, reassessed and documented pursuant to the
provisions of SFAS No. 133. This Statement will be effective for the Company in
its fiscal year beginning January 30, 2000. The Company's management has not
yet determined the effect of SFAS No. 133 on its financial statements.


Reclassifications

         Certain prior year amounts have been reclassified to conform to the
current period presentation.


4.  PROPERTY AND EQUIPMENT, NET

         Property and equipment, net, consists of the following:

<TABLE>
<CAPTION>
                                                                January 30, 1999   January 31, 1998
                                                                ----------------   ----------------

   <S>                                                          <C>                <C>
   Land.................................................            $  27,770          $  39,186
   Buildings............................................              141,919            175,339
   Equipment............................................              359,286            416,603
   Construction in progress.............................                3,735              3,385
   Leasehold improvements...............................               42,558             48,577
   Investment in property under capital leases..........               22,729             24,531
   Leasehold interests..................................                1,906              2,418
                                                                    ---------          ---------
                                                                      599,903            710,039
   Less accumulated depreciation and amortization                     329,717            332,369
                                                                    ---------          ---------
                                                                    $ 270,186          $ 377,670
                                                                    =========          =========
</TABLE>



                                      45
<PAGE>   46



5.  INCOME TAXES

         The provision (benefit) for income taxes is as follows:

<TABLE>
<CAPTION>
                                          January 30,          January 31,       February 1,
                                             1999                 1998              1997
                                          (52 weeks)           (52 weeks)        (53 weeks)
                                          -----------          -----------       -----------

<S>                                       <C>                  <C>               <C>
Current:
   Federal .......................          $      0             $      0          $  1,619
   State .........................                 0                    0            (4,403)
                                            --------             --------          --------
                                                   0                    0            (2,784)
                                            --------             --------          --------

Deferred:
   Accelerated depreciation ......               723              (22,419)          (12,037)
   Net operating loss carryforward           (28,858)             (33,582)           (9,341)
   Accrual differences ...........              (104)               4,860            (4,102)
   Franchise rights ..............                --               (1,201)           (2,323)
   Other items, net ..............             8,886               (3,042)           (1,136)
                                            --------             --------          --------
                                             (19,353)             (55,384)          (28,939)
 Change in valuation allowance ...            19,353               63,176                --
                                            --------             --------          --------
 Income tax benefit on
     extraordinary item ..........                 0                    0             1,026
                                            --------             --------          --------
                                            $      0             $  7,792          $(30,697)
                                            ========             ========          ========
</TABLE>


The differences in the federal statutory rate applied to the loss before income
taxes and the total provision (benefit) are as follows:

<TABLE>
<CAPTION>
                                      January 30,                  January 31,                February 1,
                                         1999                         1998                       1997
                                      (52 weeks)                   (52 weeks)                 (53 weeks)   
                                ---------------------        ---------------------        ------------------
                                 Amount           %           Amount           %           Amount        %
                                --------        -----        --------        -----        --------     -----

<S>                             <C>             <C>          <C>             <C>          <C>          <C>
Statutory Rate ...........      $(18,354)         (35)%      $(51,174)         (35)%      $(28,075)     (35)%
Effect of:
   State income taxes, 
    net of Federal tax
    benefits .............        (1,573)          (3)         (4,291)          (3)         (2,406)      (3)
   Change in valuation                                                                      
    allowance ............        19,353           38          63,176           43              --     -----
   Other, net ............           574           (0)             81           (0)           (216)      (0)
                                --------        -----        --------        -----        ---------    -----
Effective rate ...........      $      0            0%       $  7,792            5%       $(30,697)     (38)%
                                ========        =====        ========        =====        =========    =====
</TABLE>




                                      46
<PAGE>   47


         Temporary differences and carryforwards which give rise to deferred
tax assets and liabilities are as follows:

<TABLE>
<CAPTION>
                                                    January 30, 1999     January 31, 1998
                                                    ----------------     ----------------
<S>                                                 <C>                  <C>
Deferred tax assets:
   Accruals ................................           $ 20,875            $  20,771
   Capital leases ..........................              4,388               11,010
   Net operating loss carryforward .........             84,724               55,866 
   Other items..............................                 58                1,659
                                                       --------            ---------
                                                        110,045               89,306
   Valuation allowance .....................            (82,529)             (63,176)
                                                       --------            ---------
        Total deferred tax asset ...........             27,516               26,130
                                                       --------            ---------
Deferred tax liabilities:
   Property and equipment ..................            (22,226)             (21,503)
   Joint ventures ..........................                  0               (2,253)                   
   Inventories .............................             (4,598)              (1,366)
   Other items .............................               (692)              (1,008)
                                                       --------            ---------
Total deferred tax liability ...............            (27,516)             (26,130)
                                                       --------            ---------
Net deferred income taxes                              $      0            $       0
                                                       ========            =========
</TABLE>

         In assessing the realization of deferred tax assets, management
considers the likelihood that the deferred tax assets will be realized through
future taxable income. Based upon projections over the periods in which
deferred tax assets are deductible, at January 31, 1998 management believed
that it was more likely than not that the deferred tax asset would not be
realized. Therefore, during the fiscal year ended January 31, 1998, the Company
recorded a $7.8 million provision to fully reserve the net deferred tax asset
which was carried forward from the year ended February 1, 1997 and a provision
to fully reserve the potential tax benefits of net operating losses generated
during the year ended January 31, 1998. The Company has also fully reserved the
potential tax benefits of net operating losses generated during the year ended
January 30, 1999. Accordingly, the Company has a valuation allowance of $82.5
million to fully reserve the net deferred tax assets at January 30, 1999. At
January 30, 1999, the Company had net operating loss carryforwards of $222.9
million which expire beginning in 2005.


6.  SHORT-TERM BORROWINGS AND LONG-TERM DEBT

         This note contains information regarding the Company's short-term
borrowings and long-term debt as of January 30, 1999. On February 2, 1998, the
Company commenced the Chapter 11 Cases (see Note 2). As a result of the filing
of the Chapter 11 Cases, no principal or interest payments will be made on any
prepetition debt until a plan of reorganization defining the repayment terms
has been approved by the Bankruptcy Court.

         Subsequent to commencement of the Chapter 11 Cases, the Company
entered into the Loan Agreement with Chase and the other lenders who are
parties thereto in order to



                                      47
<PAGE>   48


provide debtor-in-possession financing to the Company (see Note 2). The Loan
Agreement, as amended, provides for borrowings dependent upon the Company's
level of inventory, real estate and claims from certain vendors. The Company
has voluntarily reduced its maximum available borrowings under the Loan
Agreement from $200 million to $100 million. The maximum borrowings under the
Loan Agreement include a subfacility of $32 million for the issuance of letters
of credit. The Loan Agreement grants a security interest in substantially all
of the Company's assets. Under the Loan Agreement, certain vendors who have
agreed to provide the Company, among other things, with a line of credit and
acceptable credit terms (the "Participating Vendors") are secured on a pari
passu basis with the security interest granted to Chase and the other lenders.
All obligations under the Loan Agreement will be afforded "super-priority"
administrative expense status in the Chapter 11 Cases. Advances under the Loan
Agreement bear interest at Chase's Alternative Base Rate (as defined in the
Loan Agreement) plus 3/4 of 1%.

         The Loan Agreement contains certain restrictive covenants which, among
other things, require the Company to maintain a minimum cumulative EBITDA as
defined in the Loan Agreement and as measured at the end of each of the
Company's fiscal periods. The restrictive covenants also limit the Company's
capital expenditures and dividends and the ability of the Company to grant
liens and incur additional indebtedness. As of January 30, 1999, the Company
was in compliance with the covenants contained in the Loan Agreement as
amended.

         The Loan Agreement will terminate upon the earlier of consummation of
a plan of reorganization in the Chapter 11 Cases, February 1, 2000 or a
Prepayment Date (as such term is defined in the Loan Agreement). All borrowings
under the Loan Agreement will become due 30 days after termination.

         At January 30, 1999, the Company had no direct borrowings outstanding
under the Loan Agreement but had utilized $8.0 million of its availability
under the Loan Agreement to issue letters of credit. Total availability under
the Loan Agreement at January 30, 1999 was $92.0 million. Trade payables owed
to Participating Vendors did not reduce the Company's availability under the
Loan Agreement because the Company's borrowing base, as defined in the Loan
Agreement, exceeded the $100 million limitation on borrowings.

         The Company and several lending institutions are parties to a Credit
Agreement dated as of August 18, 1995, as amended and restated as of June 2,
1997 (the "Credit Agreement"). The Credit Agreement provides for a revolving
credit facility of $200 million (the "Revolving Credit Facility") and a term
loan facility of $350 million (the "Term Loan Facility"). The Credit Agreement
includes certain restrictive financial covenants and requires the Company to
pledge substantially all of the assets of the Company and its subsidiaries to
secure the Company's indebtedness under the Credit Agreement. As of January 30,
1999 and January 31, 1998, the Company had $164.5 million outstanding under the
Revolving Credit Facility and $294.0 million outstanding under the Term Loan
Facility. The filing of the Chapter 11 Cases resulted in these 



                                      48
<PAGE>   49


balances being classified as "Liabilities Subject to Compromise" on the
Company's Consolidated Balance Sheet at January 30, 1999. As a result of the
commencement of the Chapter 11 Cases, no additional borrowings are available to
the Company under the Credit Agreement.

         The Company's long-term debt as of January 30, 1999 (included in
Liabilities Subject to Compromise) and January 31, 1998 is summarized as
follows:

<TABLE>
<CAPTION>
                                        January 30, 1999   January 31, 1998
                                        ----------------   ----------------

<S>                                     <C>                <C>
Term Loan Facility ................             $294,000           $294,000
Senior Subordinated Notes .........              400,000            400,000
Revolving Credit Facility .........              164,500            164,500
Other borrowings ..................                  222                222
                                                --------           --------
                                                 858,722            858,722
Less current maturities ...........                    0                 92
                                                --------           --------
                                                $858,722           $858,630
                                                ========           ========
</TABLE>

         Prior to commencement of the Chapter 11 Cases, the Revolving Credit
Facility ($164.5 million outstanding at January 30, 1999 and January 31, 1998)
and Tranche A of the Term Loan Facility ($126.0 million outstanding at January
30, 1999 and January 31, 1998) were scheduled to bear interest at either the
prime rate plus 1.50%, or the Eurodollar rate plus 2.50%. Tranche B of the Term
Loan Facility ($168.0 million outstanding at January 30, 1999 and January 31,
1998) was scheduled to bear interest at either the prime rate plus 2.00%, or
the Eurodollar rate plus 3.00% at the beginning of each interest rate period
(as defined in the Credit Agreement) applicable to such loans. Amortization of
the loans made under the Term Loan Facility was scheduled to commence in June
1998 and continue through April 2005.

         The Senior Subordinated Notes bear interest at 10.5% and are due on
August 1, 2005. These Notes are subordinated to the Term Loan Facility and any
amounts outstanding under the Revolving Credit Facility. The Company did not
make the interest payment that was due under these Notes on February 1, 1998.

         In connection with early extinguishment of debt of $56.0 million and
$65.0 million in the fiscal years ended January 31, 1998 and February 1, 1997,
the Company wrote off debt issuance costs of $1.9 million and $2.7 million,
respectively, which resulted in extraordinary losses of $1.9 million and $1.7
million in the respective periods, net of applicable income taxes.

7.  STOCK PLANS

         During the fiscal year ended February 1, 1997, the Company adopted the
1996 Stock Purchase and Option Plan for Key Employees of Bruno's, Inc. and
Subsidiaries (the "1996 Plan"). The 1996 Plan authorizes grants of stock or
stock options covering 2,050,000 shares of the Company's common stock. Grants
or awards under the 1996



                                      49
<PAGE>   50


Plan may take the form of purchased stock, restricted stock, incentive or
non-qualified stock options, or other types of rights specified in the 1996
Plan. During the fiscal years ended January 31, 1998 and February 1, 1997, the
Company granted stock options under the 1996 Plan, all of which were
non-qualified options. One-half of the stock options granted were "Time
Options" and one-half were "Performance Options." Time Options vest 20% per
year over a five-year period, while Performance Options vest 20% per year on
August 18 following a year in which certain annual and cumulative cash flow
targets have been achieved, subject to "catch-up vesting" for unmet target
years upon the attainment of cash flow targets in future years. All Performance
Options fully vest after seven years from the date of grant regardless of
whether the Company has met the specified performance targets. With certain
exceptions which can accelerate expiration, the options are granted for a term
of 10 years. No options were granted during the fiscal year ended January 30,
1999.

         Grants or awards under the 1996 Plan are made at prices determined by
the Board of Directors. All options granted under the 1996 Plan during the
fiscal years ended January 31, 1998 and February 1, 1997 have an exercise price
of $12.00 per share. The option transactions during the fiscal years ended
January 30, 1999, January 31, 1998 and February 1, 1997 are described below:


<TABLE>
<CAPTION>
                                                                 Shares
                                               -----------------------------------------
                                               January 30,    January 31,    February 1,
                                               ----------     -----------    -----------
                                                  1999           1998           1997
                                               -----------    -----------    -----------

<S>                                            <C>            <C>            <C>
Outstanding at beginning of year                 993,292        851,667            -0-

Options granted:
    > Fair market value                               --        641,000             --
    = Fair market value                               --             --        872,499
Options forfeited                               (165,000)      (499,375)       (20,832)
                                                --------       --------       --------
Outstanding at end of year                       828,292        993,292        851,667
                                                ========       ========       ========

Options exercisable at year end                  111,808         37,229         76,187
Weighted-average fair value of options
granted during the year
     Time Options                                     --       $   1.46       $   3.34
     Performance Options                              --           0.00           2.51
</TABLE>

         The options outstanding under the 1996 Plan had a weighted-average
remaining contractual life of 8.7, 9.6 and 10.0 years as of January 30, 1999,
January 31, 1998 and February 1, 1997.

         The fair value of each option grant was estimated on the date of the
grant using the Black-Scholes option pricing model with the following weighted
average assumptions: no expected dividends; expected life of three years;
expected volatility of



                                      50
<PAGE>   51


25% and a risk-free interest rate of 6.12% and 5.68% for the fiscal years ended
January 31, 1998 and February 1, 1997, respectively. During the fiscal year
ended February 1, 1997, the Performance Options were valued assuming a 75%
probability of achieving the required targets. A zero probability of achieving
the required targets was assigned to the Performance Options during the fiscal
year ended January 31, 1998.

         In addition to granting stock options under the 1996 Plan, the
Company, during the fiscal years ended January 31, 1998 and February 1, 1997,
also sold shares of common stock under the 1996 Plan to key executives and
certain members of management. Certain of the shares were sold at less than
fair market value resulting in a compensation expense of $0.4 million during
the fiscal year ended February 1, 1997. As consideration, the Company accepted
payment of cash or a combination of cash and notes receivable from the
purchasers. The notes receivable bear interest at rates ranging from 5.65% to
6.54%. At January 30, 1999 and January 31, 1998, the Company held notes
receivable from stockholders in the aggregate amount of $1.6 million and $1.8
million, respectively. These notes receivable are shown as a reduction of
shareholders' deficiency in net assets in the consolidated balance sheet.

         The Company accounts for the 1996 Plan in accordance with Accounting
Principles Board Opinion No. 25. If the compensation cost for the 1996 Plan had
been determined consistent with Statement of Financial Accounting Standards No.
123, "Accounting for Stock - Based Compensation" (SFAS 123), the Company's net
loss and loss per share would have increased by $0.3 million and $0.01 for the
fiscal year ended January 30, 1999, $0.4 million and $0.02 for the fiscal year
ended January 31, 1998 and decreased by $0.2 million and $0.01 for the fiscal
year ended February 1, 1997.

         On August 18, 1995, an affiliate of Kohlberg Kravis Roberts & Co.
("KKR") was merged into and with the Company (the "Merger"). As a result of the
Merger, affiliates of KKR own approximately 81.7% of the outstanding shares of
the Company's common stock and warrants (the "Warrant") to purchase up to an
additional 10 million shares of common stock in the aggregate at an exercise
price of $12.00 per share, subject to certain adjustments. Each Warrant is
exercisable in whole or in part for a ten-year period following the Merger and,
upon exercise, may be exchanged, at the option of the holder, for either (i)
such number of shares of the Company's common stock for which the Warrant is
then exercisable upon payment by the holder to the Company of the aggregate
exercise price or (ii) that number of shares of the Company's common stock
having a value equal to the difference between the "fair market value" at the
time of exercise of such number of shares of common stock for which the Warrant
is then exercisable and the aggregate exercise price.

         Prior to commencement of the Chapter 11 Cases, the Company paid KKR an
annual fee of $1.0 million for management, consulting and financial services
provided to the Company which is included in selling, general and
administrative expense. KKR has agreed to waive its annual fee for the duration
of the Chapter 11 Cases.




                                      51
<PAGE>   52
8.     EMPLOYEE BENEFIT PLANS

               Substantially all of the Company's union employees are covered by
two union- sponsored, collectively-bargained, multi-employer pension plans.
Contributions to these plans are determined in accordance with the provisions of
labor contracts and generally are based on the number of man hours worked.

               The Company maintains a profit sharing retirement plan for
nonunion employees. Matching contributions are made for employee voluntary
contributions up to a specified limit with additional contributions made at the
Company's discretion.

               The expense applicable to the above plans is as follows:


<TABLE>
<CAPTION>
                                                           Profit Sharing
                                                           Retirement Plan
                                               --------------------------------------

                           Union                   Matching            Discretionary
                           Plans                 Contributions          Contributions
                          --------              ---------------       ---------------
<S>                       <C>                   <C>                   <C>               
Year Ended:
January 30, 1999          $3,751                $ 1,008                   $   0             
January 31, 1998           3,662                  1,430                       0        
February 1, 1997           4,309                  1,453                       0        
</TABLE>

               The Company maintains certain incentive compensation plans for
store management, officers, and other key employees. Awards under these plans
are paid annually based on and subject to the achievement of established goals.

               At January 30, 1999, approximately 80% of the Company's employees
were affiliated with unions and 81% of these employees were covered by union
contracts that expire within one year.

9.      LONG-TERM LEASES

               The Company has a number of leases in effect for store properties
and delivery equipment. The initial terms of the real property leases will
expire at various times within the next 25 years; however, most of the leases
have options providing for additional lease terms ranging from five to 25 years
on terms substantially the same as the initial terms. The leases for delivery
equipment primarily are for a duration of five to ten years and it is expected
that most will be replaced by leases on similar equipment.

               The Company has entered into lease and guaranty agreements with
various Industrial Development Boards in order to fund construction of certain
warehouse and office additions. Upon issuance, each bond issue was purchased in
its entirety by the Company. Thus, the outstanding bonds ($34.8 million at
January 30, 1999 and $39.3 million at January 31, 1998) and the related
investment by the Company, together with 


                                       52
<PAGE>   53

the related interest expense and interest income, respectively, are excluded
from the accompanying consolidated financial statements.

               In addition to fixed minimum rentals, many of the Company's
leases require contingent rental payments. Contingent rentals for real property
are based on a percentage of sales. Contingent rentals for delivery equipment
are based on the number of miles driven.

               Presented below is an analysis of the property under capital
leases and the related lease obligations included in the accompanying
consolidated balance sheets:

<TABLE>
<CAPTION>

                                                               January 30,      January 31,
                                                                  1999            1998
<S>                                                             <C>              <C>    
Property under capital leases:
   Real property .....................................          $22,729          $24,531
   Less accumulated amortization .....................           14,629           13,606
                                                                -------          -------
                                                                $ 8,100          $10,925
                                                                =======          =======
Capitalized lease obligations (interest at 4% to 15%):
   Current ...........................................          $ 4,126          $ 3,936
   Noncurrent ........................................            7,260           11,906
                                                                -------          -------
                                                                $11,386          $15,842
                                                                =======          =======
</TABLE>

               A schedule by years of future minimum lease payments required
under capital leases (together with the present value of the lease payments) and
operating leases (net of sublease rentals) having initial or remaining
noncancelable lease terms in excess of one year as of January 30, 1999 is as
follows (excluding leases which have been rejected in connection with the
Chapter 11 Cases):

<TABLE>
<CAPTION>
                                                        Operating Leases
                                               ---------------------------------
                                                                    Delivery           Capital
                                                Stores              Equipment           Leases
                                               ----------       ----------------       --------
<S>                                            <C>              <C>                     <C>    
Fiscal year:
   1999                                        $  21,502              $ 2,961           $ 5,108
   2000                                           21,255                2,558             3,962
   2001                                           20,859                1,755             1,365
   2002                                           21,022                1,634             1,136
   2003                                           21,022                  902               997
Subsequent years                                 134,576                1,569             1,762
                                               ---------              -------           -------
Total minimum lease payments                   $ 240,236              $11,379            14,330
                                               =========              =======  
Less estimated interest                                                                   2,944
                                                                                        -------
Present value of net future minimum
  lease payments                                                                        $11,386
                                                                                        =======
</TABLE>


                                       53

<PAGE>   54
               Contingent rentals for the preceding capital leases and rental
expense for the operating leases are as follows:

<TABLE>
<CAPTION>
                                              JANUARY 30,     JANUARY 31,      FEBRUARY 1,
                                                 1999            1998             1997
                                              (52 weeks)      (52 weeks)       (53 weeks)
                                              ----------      ----------       ----------
<S>                                           <C>              <C>              <C>    
Contingent rentals on capital leases          $   150          $    84          $   221
                                              =======          =======          =======

Rental expense on operating leases:
  Real property:
     Minimum rentals ...............          $21,790          $41,851          $42,143
     Contingent rentals ............              388              274              542
  Equipment:
     Minimum rentals ...............            3,282            4,245            6,204
     Contingent rentals ............            5,878            5,226            5,692
                                              -------          -------          -------

                                              $31,338          $51,596          $54,581
                                              =======          =======          =======
</TABLE>

               The capitalized lease obligation of store properties leased under
capital leases from a joint venture in which a subsidiary of the Company
maintains a 50% ownership interest was approximately $4.3 million at January 30,
1999 and $4.3 million at January 31, 1998. The lease obligations described above
are subject to the impact of the Chapter 11 Cases described in Note 2.


         10.   LIABILITIES SUBJECT TO COMPROMISE

               As described in Note 2, since February 2, 1998, the Company has
been operating as a debtor-in-possession under Chapter 11 of the Bankruptcy Code
and has been subject to the jurisdiction and supervision of the Bankruptcy
Court. Liabilities subject to compromise refer to liabilities outstanding prior
to commencement of the Chapter 11 Cases. In the Chapter 11 Cases, substantially
all liabilities of the Company as of the date of the filing of the petitions for
reorganization will be subject to settlement under the plan or plans of
reorganization. Certain creditors have filed claims substantially in excess of
the amounts reflected in the Company's records. Differences between amounts
shown by the Company and claims filed by the creditors are currently being
investigated and reconciled. After completion of these reconciliations, any
remaining differences may be resolved by negotiated agreement between the
Company and the claimant or by the Bankruptcy Court as part of the Chapter 11
Cases. Consequently, the amount of liabilities subject to compromise as shown in
the Company's Consolidated Balance Sheet at January 30, 1999, will likely be
subject to adjustment.

                                       54

<PAGE>   55


               In the consolidated balance sheet of the Company, liabilities
subject to compromise consist of:


<TABLE>
<CAPTION>
                                                                 January 30, 1999
                                                                 ----------------
<S>                                                              <C>      
Long-term debt                                                     $    858,722
Trade accounts                                                           87,081
Prepetition accrued interest                                             24,727
Allowed claims for lease rejection                                       11,548
Other prepetition items                                                  14,285
                                                                   ------------
                                                                   $    996,363
                                                                   ============
</TABLE>


               These amounts represent management's best estimate of known or
potential claims to be resolved in connection with the Chapter 11 Cases. Such
claims remain subject to future adjustments based on negotiations, actions of
the Bankruptcy Court, further developments with respect to disputed claims, or
other events. Payment terms for these amounts will be established as the Chapter
11 Cases proceed.

               The Company has received approval from the Bankruptcy Court to
pay or otherwise honor certain of its prepetition obligations, including
prepetition wages, vacation pay, employee benefits and reimbursement of employee
business expenses. The Bankruptcy Court also has authorized the Company to pay
up to $23.0 million of prepetition obligations to critical vendors to aid the
Company in maintaining the normal flow of merchandise to its stores. As of
January 30, 1999, the Company had made $19.3 million of such payments.


11.            REORGANIZATION ITEMS


               Expenses and income directly incurred or realized as a result of
the Chapter 11 Cases have been segregated from the normal operations of the
Company and are disclosed separately. The major components are as follows:


<TABLE>
<CAPTION>
                                                              Fiscal Year Ended
                                                              January 30, 1999
                                                              -----------------
<S>                                                           <C>      
Closed store charges                                              $  26,990
Gain on sale of stores to Albertson's, Inc.                         (18,325)
Reduction of accrued rent for rejected leases                       (12,000)
Professional fees and administrative items                           12,000
Loss on sale or valuation of assets                                   1,258
Interest income                                                      (1,503)
                                                                  ---------
                                                                  $   8,420
                                                                  =========
</TABLE>

                                       55
<PAGE>   56

CLOSED STORE CHARGES

               In connection with the Chapter 11 Cases, the Company closed 34
under-performing stores during the third and fourth quarters of the fiscal year
ended January 30, 1999, consisting of 16 stores in Alabama, eight stores in
Florida, seven stores in Georgia and three stores in Mississippi. These
transactions resulted in the Company recording estimated losses of $34.3 million
during the third and fourth quarters of the fiscal year. Included in the
estimated losses resulting from these closures are $27.0 million of
reorganization charges recorded to cover (i) the reduction of fixed assets to
net realizable value for the closed stores and (ii) the anticipated liability
for remaining store costs such as rent and employee costs, among other
things. The bulk of the remaining recorded losses relate to $7.3 million of
inventory markdowns reflected in cost of products sold.

GAIN ON SALE OF STORES TO ALBERTSON'S, INC.

               On July 30, 1998, the Company entered into an agreement to sell
15 stores, including one new store that had not commenced business, to
Albertson's, Inc. Eleven of the stores are located in the Nashville, Tennessee
market area, and four are located in the Chattanooga, Tennessee market. The sale
was consummated on August 24, 1998, and the final purchase price was $35.9
million plus the value of the store-level inventory. In addition, the Company
granted to Albertson's an option to purchase the real property on which three of
the stores were located for $11.5 million. Albertson's elected to exercise its
option, and this sale closed on September 23, 1998. The sale of the stores and
real property to Albertson's resulted in a net gain of $16.2 million, which
includes a reorganization gain of $18.3 million offset by inventory markdowns of
$2.1 million reflected in cost of products sold.

REDUCTION OF ACCRUED RENT FOR REJECTED LEASES

               This item represents amounts previously accrued for continuing
rental obligations on stores closed in prior years as compared to amounts
recorded as allowed claims for the rejected leases.


PROFESSIONAL FEES AND ADMINISTRATIVE ITEMS

               Professional fees and administrative items relate to legal,
accounting and other professional and employee costs directly attributable to
the Chapter 11 Cases.


LOSS ON SALE OR VALUATION OF ASSETS

               The Company recorded a net loss of $1.3 million on the sale or 
valuation of assets during the fiscal year ended January 30, 1999.


                                       56
<PAGE>   57

INTEREST INCOME

               This amount represents interest associated with the accumulation
of cash and short-term investments subsequent to the filing of the Chapter 11
Cases.


12.  PRIOR YEAR DIVESTITURE PROGRAM

               During the fiscal year ended February 1, 1997, management
evaluated the Company's market strategy, geographic positioning and store level
return on assets. As a result of this evaluation, the Company developed and
completed a divestiture program under which the Company closed its distribution
center in Vidalia, Georgia and sold or closed 47 stores. The 47 stores consisted
of 33 Piggly Wiggly stores in Georgia, nine FoodMax stores in Georgia and South
Carolina, two Food World stores in Florida, one Food World store in Mississippi,
one Food World store in Alabama, and one Food Fair store in Alabama. The Company
sold 29 of the stores to various purchasers and received proceeds of $20.1
million ($12.5 million for fixed assets and $7.6 million for counted inventory).
The remaining 18 stores and the distribution center were closed.

               The accompanying statement of operations for the fiscal year
ended February 1, 1997 includes a charge of $88.6 million for costs associated
with the divestiture program. The $88.6 million consists of a $55.0 million loss
on the divestiture of fixed assets and intangibles (of which $5.6 million was
applied to goodwill), $18.5 million in future rental payments, $8.4 million in
inventory markdowns included in cost of products sold and $6.7 million in
severance costs, professional fees and other miscellaneous expenses.


13.  SEESSEL'S ACQUISITION AND DIVESTITURE

               On December 10, 1996, the Company acquired all of the outstanding
common stock of Seessel Holdings, Inc. ("Seessel's") for $50.4 million in cash
including direct acquisition costs. The acquisition was accounted for using the
purchase method and, accordingly, the purchase price was allocated to the assets
acquired and liabilities assumed based on their estimated fair values at the
acquisition date. The excess of the consideration paid over the estimated fair
value of the net assets acquired was recorded as goodwill. Goodwill was
amortized over a twenty-year period using the straight-line method. Deferred
income taxes were established for the difference in basis between financial and
tax reporting of these assets and liabilities at the acquisition date. The
consolidated statement of operations for the fiscal year ended February 1, 1997
includes the results of Seessel's operations from the acquisition date forward.


                                       57
<PAGE>   58


               The allocated fair value of assets acquired and liabilities
assumed is summarized as follows:


<TABLE>
<S>                                                                                                 <C>    
Cash............................................................................................    $  2,965
Other Current Assets............................................................................       9,785
Property, Plant and Equipment...................................................................      31,319
Goodwill........................................................................................      41,089
Current Liabilities.............................................................................     (12,940)
Deferred Income Taxes, net of valuation allowance ..............................................      (6,798)
Notes Payable, immediately repaid...............................................................     (14,976)
                                                                                                    --------
                                                                                                    $ 50,444
                                                                                                    ========
</TABLE>


               Included in direct acquisition costs are advisory fees of $0.8
million paid to KKR.

               On January 30, 1998, the Company sold all of the outstanding
shares of common stock of Seessel's to Albertson's, Inc. for $88.0 million
subject to a purchase price adjustment based on changes in Seessel's working
capital from a predetermined date. The Company recorded a gain of $16.6 million
in the fiscal year ended January 31, 1998 which was net of an estimated purchase
price decrease of $8.4 million. During the fiscal year ended January 30, 1999,
the Company and Albertson's agreed that the purchase price decrease would be
$6.5 million resulting in an additional gain on the sale of Seessel's of $1.9
million. A liability for the purchase price adjustment is included in
Liabilities Subject to Compromise at January 30, 1999.


14.  COMMITMENTS AND CONTINGENCIES

CHAPTER 11 CASES

               Since February 2, 1998, the Company has been operating as a
debtor-in-possession under Chapter 11 of the Bankruptcy Code and has been
subject to the jurisdiction and supervision of the Bankruptcy Court. In the
Chapter 11 Cases, substantially all liabilities of the Company as of the date of
the filing of the petitions for reorganization will be subject to settlement
under the plan or plans of reorganization. Certain creditors have filed claims
substantially in excess of the amounts reflected in the Company's records.
Differences will be resolved by negotiated agreement between the Company and the
claimant or by the Bankruptcy Court as part of the Chapter 11 Cases.
Consequently, the amount of liabilities subject to compromise as shown in the
Company's Consolidated Balance Sheet at January 30, 1999, will likely be subject
to adjustment until a plan of reorganization has been confirmed.

LITIGATION

               On June 6, 1997, a lawsuit was filed against the Company in the
Circuit Court for Jefferson County, Alabama (the "Alabama State Court") by SNA,
Inc. ("SNA") and A.B. Real Estate, Inc. ("A.B. Real Estate"). The lawsuit was
styled A.B Real Estate, Inc. et. al. 


                                       58
<PAGE>   59

v. Bruno's, Inc., et al., Civil Action No. CV-97-3538. The complaint alleges
that SNA and A.B. Real Estate are engaged in the business of developing and
managing commercial real estate, that the Company had a contractual obligation
to offer for sale and to sell grocery store sites to SNA and A.B. Real Estate
and to lease such sites back from such entities, and that the Company's failure
to perform its obligations constitutes a breach of contract and fraud within the
meaning of Alabama law. The complaint seeks to recover compensatory and punitive
damages from the Company in an unspecified amount. Following the commencement of
the Chapter 11 Cases, the Company removed the lawsuit to the United States
District Court for the Northern District of Alabama (the "Alabama District
Court"). Pursuant to a standing order of the Alabama District Court, the lawsuit
was referred to the United States Bankruptcy Court for the Northern District of
Alabama (the "Alabama Bankruptcy Court"). SNA and A.B. Real Estate filed a
motion to remand the lawsuit to the Alabama State Court. After extensive
negotiations, the parties to the lawsuit agreed that the lawsuit will be tried
by a jury before the Alabama Bankruptcy Court. Accordingly, the lawsuit is now
pending in the Alabama Bankruptcy Court under the style A.B. Real Estate, Inc.
et. al. v. Bruno's, Inc., et. al., Adversary Proceeding No. 98 - 00064. Pursuant
to the agreement among the parties, a stipulation and agreement was filed in the
Bankruptcy Court in which the Chapter 11 Cases are pending to modify the
automatic stay resulting from the commencement of the Chapter 11 Cases to the
extent necessary to allow the prosecution of the lawsuit by a jury trial before
the Alabama Bankruptcy Court. The parties to the lawsuit are currently involved
in discovery proceedings. The Company believes that it has meritorious defenses
to the allegations contained in the complaint and intends to defend this lawsuit
vigorously. If the plaintiffs in this lawsuit ultimately are successful in
obtaining a judgment against the Company, they will have a general unsecured
claim against the Company that will be paid in accordance with the terms of the
plan of reorganization ultimately approved by the Bankruptcy Court in which the
Chapter 11 Cases are pending.

               In addition, the Company is a party to various legal and taxing
authority proceedings incidental to its business. In the opinion of management,
these proceedings will not have a material adverse effect on the Company's
financial position, results of operations or cash flows. The Company's
liability, if any, with respect to proceedings occurring prior to the
commencement of the Chapter 11 Cases will be paid in accordance with the terms
of the plan of reorganization ultimately confirmed by the Bankruptcy Court in
which the Chapter 11 Cases are pending.

STORE EXPANSION

               The Company's store expansion activities are primarily
accomplished through the lease of facilities or the acquisition of sites and
self-construction. Commitments involving facilities under construction at
January 30, 1999 were approximately $0.5 million.


                                       59
<PAGE>   60




                          INDEPENDENT AUDITORS' REPORT


To the Stockholders of Bruno's, Inc.:

               We have audited the accompanying consolidated balance sheets of
Bruno's, Inc. and subsidiaries (Debtor-in-Possession as of February 2, 1998) as
of January 30, 1999 and January 31, 1998, and the related consolidated
statements of operations, shareholders' deficiency in net assets, and cash flows
for each of the three fiscal years in the period ended January 30, 1999. These
financial statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.

               We conducted our audits in accordance with generally accepted
auditing standards. Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether the financial statements are free
of material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement
presentation. We believe that our audits provide a reasonable basis for our
opinion.

               In our opinion, the consolidated financial statements referred to
above present fairly, in all material respects, the financial position of
Bruno's, Inc. and subsidiaries as of January 30, 1999 and January 31, 1998, and
the results of their operations and their cash flows for each of the three
fiscal years in the period ended January 30, 1999, in conformity with generally
accepted accounting principles.

               As discussed in Note 2, the Company has filed for reorganization
under Chapter 11 of the Federal Bankruptcy Code. The accompanying financial
statements do not purport to reflect or provide for the consequences of the
bankruptcy proceedings. In particular, such financial statements do not purport
to show (a) as to assets, their realizable value on a liquidation basis or their
availability to satisfy liabilities; (b) as to prepetition liabilities, the
amounts that may be allowed for claims or contingencies, or the status and
priority thereof; (c) as to stockholder accounts, the effect of any changes that
may be made in the capitalization of the Company; or (d) as to operations, the
effect of any changes that may be made in its business.

               The accompanying consolidated financial statements have been
prepared assuming that the Company will continue as a going concern. As
discussed in Note 2 to the consolidated financial statements, on February 2,
1998, the Company filed a voluntary petition for relief under Chapter 11 of the
United States Code. In addition, the Company has experienced recurring losses
and has a significant deficiency in net assets. These matters raise substantial
doubt about its ability to continue as a going concern and recover the carrying
amounts of its assets. The consolidated financial statements do not include any
adjustments that might result from the outcome of this uncertainty.


/s/ Deloitte & Touche LLP

Birmingham, Alabama
April 28, 1999


                                       60
<PAGE>   61


ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON 
            ACCOUNTING AND FINANCIAL DISCLOSURE


               Not Applicable.



















                                       61
<PAGE>   62


                                    PART III


         The information required to be included in Part III of this Annual
Report on Form 10-K is incorporated by reference to the Company's Proxy
Statement for the 1999 Annual Meeting of Stockholders.


                                     PART IV


ITEM 14.          EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM
                  8-K.

FINANCIAL STATEMENTS

         The following consolidated financial statements of Bruno's, Inc. and
subsidiaries are included in Item 8:

         Consolidated Balance Sheets as of January 30, 1999 and January 31,
         1998.

         Consolidated Statements of Operations for the Fiscal Years Ended
         January 30, 1999, January 31, 1998 and February 1, 1997.

         Consolidated Statements of Shareholders' Deficiency in Net
         Assets for the Fiscal Years Ended January 30, 1999, January 31, 1998
         and February 1, 1997.

         Consolidated Statements of Cash Flows for the Fiscal Years ended
         January 30, 1999, January 31, 1998 and February 1, 1997.

         Notes to Consolidated Financial Statements.

         Independent Auditors' Report.


SCHEDULES TO FINANCIAL STATEMENTS

         None



                                       64
<PAGE>   63


                                    PART III


         The information required to be included in Part III of this Annual
Report on Form 10-K is incorporated by reference to the Company's Proxy
Statement for the 1999 Annual Meeting of Stockholders.


                                     PART IV


ITEM 14.          EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM
                  8-K.

FINANCIAL STATEMENTS

         The following consolidated financial statements of Bruno's, Inc. and
subsidiaries are included in Item 8:

         Consolidated Balance Sheets as of January 30, 1999 and January 31,
         1998.

         Consolidated Statements of Operations for the Fiscal Years Ended
         January 30, 1999, January 31, 1998 and February 1, 1997.

         Consolidated Statements of Shareholders' Deficiency in Net
         Assets for the Fiscal Years Ended January 30, 1999, January 31, 1998
         and February 1, 1997.

         Consolidated Statements of Cash Flows for the Fiscal Years ended
         January 30, 1999, January 31, 1998 and February 1, 1997.

         Notes to Consolidated Financial Statements.

         Independent Auditors' Report.



SCHEDULES TO FINANCIAL STATEMENTS

         None



                                       62

<PAGE>   64


EXHIBITS

         The following exhibits are included in this Annual Report on Form 10-K
or incorporated herein by reference:

<TABLE>
<CAPTION>
    Designation of Exhibit in
      this Form 10-K Report                   Description of Exhibits
      ---------------------                   -----------------------

    <S>                       <C>
               2.1            Agreement and Plan of Merger dated as of April 20,
                              1995 between Crimson Acquisition Corp. and the
                              Company, as amended on May 18, 1995 (incorporated
                              by reference to Exhibit 10.1 to the Current Report
                              on Form 8-K dated April 27, 1995 and Exhibit 10.1
                              to the Current Report on Form 8-K/A dated May 18,
                              1995).

               2.2            Stock Purchase Agreement dated as of January 13,
                              1998 by and between the Company and Albertson's,
                              Inc. (incorporated by reference to Exhibit 10.50
                              to the Company's Current Report on Form 8-K, dated
                              January 30, 1998).

               3.1            Amended and Restated Articles of Incorporation of
                              the Company (incorporated by referenced to Exhibit
                              3.1 to the Company's Annual Report on Form 10-K,
                              dated July 1, 1995).

               3.2            By-Laws of the Company (incorporated by reference
                              to Exhibit 3.2 to the Company's Annual Report on
                              Form 10-K, dated July 1, 1995).

               4.1            Indenture, dated as of August 18, 1995, between
                              the Company and Marine Midland Bank, as Trustee
                              (incorporated by reference to Exhibit 4.2 to the
                              Current Report on Form 8-K/A dated August 24,
                              1995).

               4.2            First Supplemental Indenture, dated as of August
                              18, 1995, between the Company and Marine Midland
                              Bank, as Trustee, relating to the issuance and
                              sale of $400,000,000 aggregate principal amount of
                              10-1/2% Senior Subordinated Notes due 2005
                              (incorporated by reference to Exhibit 4.7 to the
                              Current Report on Form 8-K/A dated August 24,
                              1995).

               4.3            Warrant, dated August 18, 1995, to purchase
                              9,917,400 shares of Common Stock of the Company
                              (incorporated by reference to Exhibit 4.3 to the
                              Company's Annual Report on Form 10-K, dated July
                              1, 1995).

               4.4            Warrant, dated August 18, 1995, to purchase 82,600
                              shares of Common Stock of the Company
                              (incorporated by reference to Exhibit 4.4 to the
                              Company's Annual Report on Form 10- K, dated July
                              1, 1995).
</TABLE>


                                       63
<PAGE>   65



<TABLE>
<CAPTION>
    Designation of Exhibit in
      this Form 10-K Report                   Description of Exhibits
      ---------------------                   -----------------------
    <S>                       <C>
               4.5            Registration Rights Agreement, dated August 18,
                              1995, among Crimson Acquisition Corp., Crimson
                              Associates, L.P. ("Crimson Associates") and KKR
                              Partners II, L.P. ("KKR Partners II")
                              (incorporated by reference to Exhibit 4.5 to the
                              Company's Annual Report on Form 10-K, dated July
                              1, 1995).

               10.1           Credit Agreement, dated as of August 18, 1995,
                              among the Company, the several lenders from time
                              to time parties thereto and Chemical Bank, as
                              Administrative Agent (incorporated by reference to
                              Exhibit 10.1 to the Current Report on Form 8-K/A
                              dated August 24, 1995).

               10.2           Credit Agreement, dated as of August 18, 1995, as
                              amended and restated as of June 2, 1997, among the
                              Company, the several lenders from time to time
                              parties thereto, and The Chase Manhattan Bank, as
                              Administrative Agent (incorporated by reference to
                              Exhibit 4.6 to the Company's Report on Form 10-Q,
                              dated May 3, 1997).

               10.3           Amendment, Waiver and Agreement dated as of
                              September 5, 1997, among the Company, the lending
                              institutions that are parties thereto, and The
                              Chase Manhattan Bank, as Administrative Agent
                              (incorporated by reference to Exhibit 4.7 to the
                              Company's Report on Form 10-Q, dated August 2,
                              1997).

               10.4           Amendment, Waiver and Agreement dated as of
                              December 1, 1997, among the Company, the lending
                              institutions that are parties thereto, and The
                              Chase Manhattan Bank, as Administrative Agent
                              (incorporated by reference to Exhibit 4.8 to the
                              Company's Report on Form 10-Q, dated November 1,
                              1997).

               10.5           Revolving Credit and Guaranty Agreement dated as
                              of February 2, 1998 among the Company, the
                              subsidiaries of the Company, the financial
                              institutions party thereto and The Chase Manhattan
                              Bank, as agent (incorporated by reference to
                              Exhibit 10.49 to the Company's Current Report on
                              Form 8-K, dated March 26, 1998).

               10.6           First Amendment dated as of March 5, 1998 to the
                              Revolving Credit and Guaranty Agreement dated as
                              of February 2, 1998 among the Company, the
                              subsidiaries of the Company, the financial
                              institutions party thereto and The Chase Manhattan
                              Bank, as agent (incorporated by reference to
                              Exhibit 10.51 to the Company's Current Report on
                              Form 8-K, dated March 26, 1998).
</TABLE>


                                       64
<PAGE>   66

<TABLE>
<CAPTION>
    Designation of Exhibit in
      this Form 10-K Report                   Description of Exhibits
      ---------------------                   -----------------------
    <S>                       <C>

               10.7           Second Amendment dated as of March 25, 1998 to the
                              Revolving Credit and Guaranty Agreement dated as
                              of February 2, 1998 among the Company, the
                              subsidiaries of the Company, the financial
                              institutions party thereto and The Chase Manhattan
                              Bank, as Agent. (incorporated by reference to
                              Exhibit 10.7 to the Company's Annual Report on
                              Form 10-K, dated January 31, 1998)

               10.8           Third Amendment dated as of April 17, 1998 to the
                              Revolving Credit and Guaranty Agreement dated as
                              of February 2, 1998 among the Company, the
                              subsidiaries of the Company, the financial
                              institutions party thereto and The Chase Manhattan
                              Bank, as Agent. (incorporated by reference to
                              Exhibit 10.8 to the Company's Annual Report on
                              Form 10-K, dated January 31, 1998)

               10.9           Fourth Amendment dated as of July 31, 1998 to the
                              Revolving Credit Agreement dated as of February 2,
                              1998 among the Company, the subsidiaries of the
                              Company, the financial institutions party thereto
                              and The Chase Manhattan Bank, as Agent
                              (incorporated by reference to the Company's Report
                              on Form 10-Q, dated August 1,1999).

               10.10          Fifth Amendment dated as of October 31, 1998 to
                              the Revolving Credit Agreement dated as of
                              February 2, 1998 among the Company, the
                              subsidiaries of the Company, the financial
                              institutions party thereto and The Chase Manhattan
                              Bank, as Agent (incorporated by reference to the
                              Company's Report on Form 10-Q, dated October 31,
                              1998)

               10.11          Joint Venture Agreement for PM Associates between
                              SSS Enterprises, Inc. and Metropolitan Life
                              Insurance Company (incorporated by reference to
                              Exhibit 10.2 to Form S-1 (No. 33-12239) of Piggly
                              Wiggly Southern, Inc.)

               10.12          Employment and Deferred Compensation Agreement,
                              dated July 22, 1994, between the Company and R.
                              Michael Conley (incorporated by reference to
                              Exhibit 10(l) to the Company's Annual Report on
                              Form 10-K, dated September 29, 1994).

               10.13          Amendment to 1994 Employment and Deferred
                              Compensation Agreement, dated June 9, 1995, by and
                              between the Company and R. Michael Conley
                              (incorporated by reference to Exhibit 10.5 to the
                              Current Report on Form 8-K, dated June 22, 1995).

               10.14          Amendment to 1994 Employment and Deferred
                              Compensation Agreement, dated November 15, 1996,
                              by and between the Company and R. Michael Conley
                              (incorporated by reference to Exhibit 10.38 to the
                              Company's Annual Report on Form 10-K, dated
                              February 1, 1997).
</TABLE>


                                       65
<PAGE>   67

<TABLE>
<CAPTION>
    Designation of Exhibit in
      this Form 10-K Report                   Description of Exhibits
      ---------------------                   -----------------------
    <S>                       <C>

               10.15          1996 Stock Purchase and Option Plan for Key
                              Employees of Bruno's, Inc. and Subsidiaries
                              (incorporated by reference to Exhibit 10.32 to the
                              Company's Report on Form 10-Q, dated July 27,
                              1996).

               10.16          Employment Agreement, dated September 12, 1996,
                              between the Company and Walter M. Grant
                              (incorporated by reference to Exhibit 10.36 to the
                              Company's Report on Form 10-Q, dated October 26,
                              1996).

               10.17          Employment Agreement, dated September 12, 1996,
                              between the Company and James J. Hagan
                              (incorporated by reference to Exhibit 10.37 to the
                              Company's Report on Form 10-Q, dated October 26,
                              1996).

               10.18          Employment Agreement, dated September 12, 1996,
                              between the Company and Laura Hayden (incorporated
                              by reference to Exhibit 10.38 to the Company's
                              Report on Form 10-Q, dated October 26, 1996).

               10.19          Employment Agreement, dated February 6, 1997,
                              between the Company and John Butler (incorporated
                              by reference to Exhibit 10.39 to the Company's
                              Annual Report on Form 10-K dated February 1,
                              1997).

               10.20          Form of Amendment dated January 31, 1998 to the
                              Employment Agreements between the Company and
                              David Clark, James J. Hagan, John Butler, Walter
                              M. Grant, and Laura Hayden. (incorporated by
                              reference to Exhibit 10.24 to the Company's Annual
                              Report on Form 10-K, dated January 31, 1998).

               10.21          Form of Second Amendment dated July 22, 1998 to
                              the Employment Agreements between the Company and
                              James J. Hagan, John Butler, Walter M. Grant and
                              Laura Hayden (incorporated by reference to the
                              Company's Report on Form 10-Q, dated August 1,
                              1998).

               10.22          Employment Agreement dated as of September 19,
                              1997 between the Company and James A. Demme
                              (incorporated by reference to Exhibit 10.46 to the
                              Company's Report on Form 10-Q dated November 1,
                              1997).

               10.23          Amendment dated January 31, 1998 to the Employment
                              Agreement dated as of September 19, 1997 between
                              the Company and James A. Demme. (incorporated by
                              reference to Exhibit 10.26 to the Company's Annual
                              Report on Form 10-K, dated January 31, 1998).

               10.24          Second Amendment dated July 22, 1998 to the
                              Employment Agreement dated as of September 19,
                              1997 and amended January 31, 1998 between the
                              Company and James A. Demme (incorporated by
                              reference to the Company's Report on Form 10-Q,
                              dated August 1, 1999).
</TABLE>


                                       66

<PAGE>   68

<TABLE>
<CAPTION>
    Designation of Exhibit in
      this Form 10-K Report                   Description of Exhibits
      ---------------------                   -----------------------
    <S>                       <C>
               10.25          Form of Management Stockholder's Agreement, dated
                              September 30, 1996, between the Company and each
                              of Walter M. Grant, James J. Hagan and Laura
                              Hayden (incorporated by reference to Exhibit 10.39
                              to the Company's Report on Form 10-Q, dated
                              October 26, 1996).

               10.26          Form of Non-Qualified Stock Option Agreement,
                              dated September 30, 1996, between the Company and
                              each of Walter M. Grant, James J. Hagan and Laura
                              Hayden (incorporated by reference to Exhibit 10.40
                              to the Company's Report on Form 10-Q, dated
                              October 26, 1996).

               10.27          Schedule of Terms of Management Stockholder's
                              Agreements and Non-Qualified Stock Option
                              Agreements executed by each of Walter M. Grant,
                              James J. Hagan and Laura Hayden (incorporated by
                              reference to Exhibit 10.41 to the Company's Report
                              on Form 10-Q, dated October 26, 1996).

               10.28          Schedule of Terms of Management Stockholder's
                              Agreement and Non-Qualified Stock Option Agreement
                              executed by John Butler (incorporated by reference
                              to Exhibit 10.40 to the Company's Annual Report on
                              Form 10-K dated February 1, 1997).

               10.29          Schedule of Terms of Management Stockholder's
                              Agreement and Non-Qualified Stock Option Agreement
                              executed by James A. Demme (incorporated by
                              reference to Exhibit 10.47 to the Company's Report
                              on Form 10-Q dated November 1, 1997).

               10.30          Director's Deferred Compensation Plan
                              (incorporated by reference to Exhibit 10.45 to the
                              Company's Report on Form 10-K/A, Amendment No. 1,
                              dated February 1, 1997).

               10.31          Bruno's, Inc. Retention Plan (incorporated by
                              reference to Exhibit 10.33 to the Company's Annual
                              Report on Form 10-K, dated January 31, 1998).

               10.32          Bruno's, Inc. Officer Incentive Plan for the
                              fiscal year beginning on February 1, 1998 and
                              ending on January 30, 1999 (incorporated by
                              reference to Exhibit 10.34 to the Company's Annual
                              Report on Form 10-K, dated January 31, 1998).

               10.33          Bruno's, Inc. Senior Officer Management Incentive
                              Plan for the fiscal year ending on January 29,
                              2000.
</TABLE>


                                       67
<PAGE>   69

<TABLE>
<CAPTION>
    Designation of Exhibit in
      this Form 10-K Report                   Description of Exhibits
      ---------------------                   -----------------------
    <S>                       <C>

               10.34          Bruno's, Inc. Severance Plan (incorporated by
                              reference to the Company's Report on Form 10-Q,
                              dated May 2, 1998).

               21             List of Subsidiaries of the Company (incorporated
                              by reference to the Company's Annual Report on
                              Form 10-K, dated January 31, 1998).

               23             Consent of Deloitte & Touche LLP.

               27             Financial Data Schedule
</TABLE>



REPORTS ON FORM 8-K

         The Company filed a Current Report on Form 8-K dated February 2, 1998
under Item 3 "Bankruptcy or Receivership" to disclose the commencement of the
Chapter 11 Cases. The Company filed a Current Report on Form 8-K on March 26,
1998 under Item 5 "Other Events" to disclose the First Amendment to the Loan
Agreement.










                                       68
<PAGE>   70



                                   SIGNATURES

         Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, Bruno's, Inc. has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.


                                      BRUNO'S, INC.
                                      (Registrant)

                                      By:  /s/ James A. Demme
                                          -------------------------------------
                                          James A. Demme
                                          Chairman of the Board,
                                          Chief Executive Officer and President
                                          (Principal Executive Officer)



         Pursuant to the requirements of the Securities Exchange Act of 1934,
this report has been signed below by the following persons on behalf of the
Company and in the capacities and on the dates indicated.


<TABLE>
<CAPTION>
     SIGNATURE                             CAPACITY                                    DATE
     ---------                             --------                                    ----
<S>                                 <C>                                             <C>

/s/ James A. Demme                  Director, Chairman of the Board,                April 30, 1999
- ------------------------            Chief Executive Officer and President
(James A. Demme)                    (Principal Executive Officer)

/s/ Arthur B. McCarter              Senior Vice President and                       April 30, 1999
- ------------------------            Chief Financial Officer
Arthur B. McCarter                 (Principal Financial and
                                     Accounting Officer)

/s/ Paul E. Raether                 Director                                        April 30, 1999
- ------------------------
(Paul E. Raether)

/s/ James H. Greene, Jr.            Director                                        April 30, 1999
- ------------------------
(James H. Greene, Jr.)

/s/ Nils P. Brous                   Director                                        April 30, 1999
- ------------------------
(Nils P. Brous)

/s/ Ronald G. Bruno                 Director                                        April 30, 1999
- ------------------------
(Ronald G. Bruno)

/s/ Robert R. Onstead               Director                                        April 30, 1999
- ------------------------
(Robert R. Onstead)
</TABLE>



<PAGE>   71

                                  BRUNO'S, INC.

                           ANNUAL REPORT ON FORM 10-K
                    (FOR FISCAL YEAR ENDED JANUARY 30, 1999)

                                INDEX OF EXHIBITS


<TABLE>
<CAPTION>
               EXHIBIT NUMBER                          DESCRIPTION
               --------------                          -----------

               <S>                           <C>
                    10.33                    Bruno's, Inc. Senior Officer
                                             Management Incentive Plan for the
                                             fiscal year ending on January 29,
                                             2000.

                     23                      Consent of Deloitte & Touche LLP

                     27                      Financial Data Schedule (for SEC use only)
</TABLE>








<PAGE>   1



                                                                   EXHIBIT 10.33

                                    BRUNO'S

                    SENIOR OFFICER MANAGEMENT INCENTIVE PLAN
              FISCAL YEAR FEBRUARY 1, 1999 THROUGH JANUARY 29, 2000
- --------------------------------------------------------------------------------

- - PURPOSE


             - The primary purpose of this plan is to reward key members of the
               management team for their contributions toward the company's
               achievement of its financial goals. It is also intended as part
               of a compensation package that rewards performance and retains
               teammates.


- - PLAN CONCEPT


             - The Senior Officer Management Incentive Plan includes the
               Chairman/CEO and the six Senior Officers. (Senior VP Human
               Resources, Senior VP Operations, Senior VP Marketing, Senior VP
               Merchandising, Senior VP Finance/CFO, Senior VP Corporate
               Counsel).

             - Incentive Awards will be driven by corporate-wide performance as
               measured by EBITDA vs. Budget. EBITDA refers to operating
               Earnings Before Interest, Tax, Deprecation, and Amortization.

             - Senior Officer positions will not be eligible for an incentive
               award if Corporate does not achieve a threshold level of EBITDA.

<PAGE>   2


- - INCENTIVE AWARD OPPORTUNITY

             - Each position is assigned a "percentage of base pay" as the
               target award opportunity that is based on management's estimation
               of the position's level and value per competitive data.

             - An individual information sheet has been prepared for each
               participant reflecting their appropriate annual Target Award.


- - PLAN MEASURE

             - Corporate EBITDA will be the plan measure (Actual Corporate
               EBITDA vs. Budget).


- - AWARD FREQUENCY

             - Senior Officer Management Incentive Award will be paid on an
               annual basis.

             - The Incentive Award will be calculated on the eligible
               participants' annual Base Salary as of the last day of the fiscal
               year, January 29, 2000.


- - PAYOUT ZONE

             - A Maximum Target Performance has been set to correspond with the
               payout level.


<TABLE>
<CAPTION>
                                                       MAXIMUM TARGET
                                                   PERFORMANCE / PAYMENT
                                                   ---------------------

                  <S>                              <C>
                  Corporate EBITDA                 $45,864,109  /  100%
</TABLE>

<PAGE>   3

             - If the Company achieves $41,500,000 EBITDA, we will pay out 50%
               of the Incentive Target to all participants with the exception of
               the Chairman/CEO and the six Senior Officers.

             - For every dollar that the Company achieves over $41,500,000
               EBITDA, 70% will be placed in the Bonus Pool.

             - If the Company achieves $44,525,417 EBITDA, we will pay the
               remaining 50% of the applicable Incentive Target to the Store
               Directors, Co-Managers, and Department heads. This payment will
               be funded from the 70% pool dollars.

             - Corporate, Distribution Center, and District Managers will
               receive their additional Incentive Awards, above the 50% payment,
               from the generated dollars in the 70% pool.

             - To achieve the maximum payout of 100%, the Corporation will need
               to achieve $45,864,109 EBITDA.

             - The Chairman/CEO will have the discretion to award the dollars
               based on performance and contribution to the business results.

             - The Chairman/CEO and six Senior Officers will not receive a 50%
               Incentive Award at $41,500,000. They will receive their
               applicable Incentive Award from the available dollars generated
               in the Bonus Pool, based upon the approval of the Board of
               Directors.

- - ELIGIBILITY CRITERIA:

             - Eligible participants must be actively working (or on approved
               leave) on the date the incentive is paid.

             - Eligible teammates on an approved Leave of Absence when bonuses
               are paid will not be eligible for the payment of an Incentive
               Award until they return to work.

             - If an eligible teammate is on approved Leave of Absence(s) for
               more than 30 days (one absence or cumulative absences totaling
               more than 30 days), their targeted award will be reduced by the
               portion of time on a Leave of Absence(s).

             - Eligible positions and the level of participation are determined
               by the Senior Vice President, Human Resources.
<PAGE>   4

             - Eligible participants must be in a bonus eligible position for a
               total period of 60 days in the fiscal year. The target Incentive
               Award will be prorated to reflect the period of time that a
               teammate was eligible to participate in this plan.

             - If a teammate changes participation level or eligibility status,
               the amount of eligible Incentive Award will be prorated to
               reflect the amount of time in eligible positions.

             - For teammates with a break in service, only continuous service
               will be considered as of the last day of the fiscal year.

             - If a plan participant terminates their employment, or if the
               Company terminates their employment, all rights under the plan
               are forfeited.


- - GENERAL PROVISIONS:

             - The administration and interpretation of this Plan is the
               responsibility of the Company. Its decisions and interpretations
               are conclusive and binding.

             - The Chief Financial Officer has the responsibility of developing
               EBITDA plans and determining EBITDA results. The Chief Financial
               Officer's determination in developing appropriate plans and
               actual EBITDA is final.

             - Any decision made in the administration of the Plan that a
               teammate feels is inconsistent with his/her interpretation can be
               appealed through Human Resources. Such requests should be made in
               writing and will be reviewed by the Senior VP Human Resources for
               a final decision by the Company.

             - The actual incentive award is subject to Federal, state, and
               various local laws. The net payment will reflect these
               deductions. Current Federal tax law requires that bonuses be
               subject to a 28% withholding for Federal income tax.

             - Incentive awards will be processed as soon as administratively
               possible after July 31 (for the store EBITDA/Sales) and after
               January 29, 2000. The year-end EBITDA performance requires final
               audited results and Board approval before payment can be made.
               Generally this will occur before April 15th of each year,
               following fiscal year-end.

             - Participation in any one year does not guarantee participation in
               future years or participation at the same level.

<PAGE>   5

             - The plan is not an employment contract. There is no intent to
               confer a right to employment to a plan participant. The plan does
               not, in any way, restrict this Company's right to terminate the
               employment of a plan participant.

             - While the Company intends to continue this Plan without changes,
               the Company reserves the right to amend, change or terminate this
               Plan at any time at its sole discretion.



<PAGE>   1
                                                                      EXHIBIT 23

                          INDEPENDENT AUDITORS' CONSENT


We consent to the incorporation by reference in Registration Statement No.
333-09587 of Bruno's, Inc. on Form S-8 and Registration Statement No. 33-60161
of Bruno's, Inc. on Form S-3 of our report dated April 28, 1999, appearing in
the Annual Report on Form 10-K of Bruno's, Inc. for the year ended January 30,
1999.



/s/ Deloitte & Touche LLP

Birmingham, Alabama
April 28, 1999

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY INFORMATION EXTRACTED FROM THE FINANCIAL
STATEMENTS OF BRUNO'S INC. FOR THE YEAR ENDED JANUARY 30, 1999, AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          JAN-30-1999
<PERIOD-START>                             FEB-01-1998
<PERIOD-END>                               JAN-30-1999
<CASH>                                          65,953
<SECURITIES>                                         0
<RECEIVABLES>                                   25,980
<ALLOWANCES>                                      (517)
<INVENTORY>                                    178,140
<CURRENT-ASSETS>                               294,966
<PP&E>                                         588,175
<DEPRECIATION>                                 317,989
<TOTAL-ASSETS>                                 606,682
<CURRENT-LIABILITIES>                          115,891
<BONDS>                                        400,000
                              255
                                          0
<COMMON>                                             0
<OTHER-SE>                                    (537,597)
<TOTAL-LIABILITY-AND-EQUITY>                   606,682
<SALES>                                      1,883,227
<TOTAL-REVENUES>                             1,883,227
<CGS>                                        1,478,453
<TOTAL-COSTS>                                1,478,453
<OTHER-EXPENSES>                               453,828
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               3,385
<INCOME-PRETAX>                                (52,439)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                            (52,439)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (52,439)
<EPS-PRIMARY>                                    (2.06)
<EPS-DILUTED>                                    (2.06)
        

</TABLE>


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