CAMPBELL SOUP CO
10-K405, 1996-10-15
FOOD AND KINDRED PRODUCTS
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<PAGE>   1
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C.   20549

                                   FORM 10-K
               _________________________________________________

                 ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

  For the Fiscal Year Ended                           Commission File Number
         July 28, 1996                                         1-3822


                                     [LOGO]




         NEW JERSEY                                     21-0419870
   State of Incorporation                   I.R.S. Employer Identification No.


                                 CAMPBELL PLACE
                         CAMDEN, NEW JERSEY  08103-1799
                          Principal Executive Offices

                        TELEPHONE NUMBER: (609) 342-4800
               _________________________________________________


          SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT:

       TITLE OF EACH CLASS           NAME OF EACH EXCHANGE ON WHICH REGISTERED

   CAPITAL STOCK, PAR VALUE $.075           NEW YORK STOCK EXCHANGE
                                            PHILADELPHIA STOCK EXCHANGE

       SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT:  NONE
               _________________________________________________

     Indicate by check mark whether the registrant: (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.

                           Yes    X       No ______.

     Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to
the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-K or any
amendment to this Form 10-K. [ X]

     As of September 23, 1996, the aggregate market value of Capital Stock held
by non-affiliates of the Registrant was  $11,352,992,949. There were
247,134,517 shares of Capital Stock outstanding as of September 23, 1996.
     
     Portions of the Notice of Annual Meeting and Proxy Statement dated October
11, 1996, for the Annual Meeting of Shareowners to be held on November 21,
1996,  are incorporated by reference into Part III.    Portions of the Annual
Report to Shareowners for the fiscal year ended July 28, 1996 are incorporated
by reference into Parts I  and II.

================================================================================




<PAGE>   2
                                     PART I


ITEM 1.   BUSINESS

                                  THE COMPANY

Campbell Soup Company, together with its consolidated subsidiaries, is a global
manufacturer and marketer of high quality, branded convenience food products.
Campbell was incorporated as a business corporation under the laws of New
Jersey on November 23, 1922; however, through predecessor organizations, it
traces its heritage in the food business back to 1869.

During 1996, the company acquired the "Homepride" cooking sauce business, the
United Kingdom's leading cooking sauce brand, and a controlling interest in the
"Cheong Chan" sauce business in Asia.  The company also completed the purchase
of a 50% interest in the Indonesian biscuit and snack manufacturer, PT Helios
Arnotts Indonesia, and increased its shares in Arnotts Limited, Australia's
leading biscuit manufacturer, to 70%.

The company divested its Mrs. Paul's frozen seafood business, ripe and Spanish
olive businesses and Campbell's Groko B.V., a Dutch frozen vegetable processing
business.

                                    PRODUCTS

The company considers itself to be engaged in a single industry segment, the
manufacture of prepared convenience foods.  The principal products of the
company are soups marketed under the "Campbell's" name, bakery, biscuit and
confectionery products, juices, frozen foods, sauces, condiments and other
convenience food products.

                                  INGREDIENTS

Most ingredients required for the manufacture of the company's food products
are purchased from others, except for mushrooms, poultry and beef.
Swift-Armour Sociedad Anonima Argentina, an Argentine corporation and a
wholly-owned subsidiary, has been the principal supplier of cooked beef to the
company.

In general, satisfactory sources of supply of ingredients are available.
Ingredient inventories are at a peak during the late fall and decline during
the winter and spring.  Since many ingredients of suitable quality are
available in sufficient quantities only at certain seasons, the company makes
heavy purchases of such ingredients during their respective seasons.  As a
result of factors not within the company's control, the prices of ingredients
fluctuate significantly from time to time.

                                   CUSTOMERS

In the United States, sales solicitation activities are conducted by the
company's own sales force and through broker and distributor arrangements.  The
company's products are generally resold to consumers in retail stores,
restaurants and other food service establishments.  No material part of the





                                      -2-
<PAGE>   3
business is dependent upon a single customer.  Shipments are made promptly by
the company after receipt and acceptance of orders.

                           TRADEMARKS AND TECHNOLOGY

The company markets its food products globally under a number of significant
trademarks.  The company considers such trademarks, taken as a whole, to be of
material importance to its business and, consequently, aggressively seeks to
protect its rights in them.

Although the company owns a number of valuable patents, its business is not
dependent upon any single patent or any group of related patents.

                                  COMPETITION

The company experiences vigorous competition for sales of its principal
products in its major markets, both within the United States and abroad, from
numerous competitors of varying sizes. The principal areas of competition are
quality, price, advertising, promotion and service.

                                WORKING CAPITAL

For information relating to the company's cash and other working capital items
see pages 18 through 20 of the company's Annual Report to Shareowners for the
fiscal year ended July 28, 1996 ("1996 Annual Report") in the section entitled
"Management's Discussion and Analysis of Results of Operations and Financial
Condition", which are incorporated herein by reference.

                            RESEARCH AND DEVELOPMENT

During the last three fiscal years, the company's expenditures on research
activities relating to new products and the improvement of existing products
were approximately $84 million in 1996, $88 million in 1995, and $78 million in
1994.  The company conducts this research at the Campbell Institute for
Research and Technology at the company's headquarters in Camden, New Jersey,
and in other locations in the United States and foreign countries.

                             ENVIRONMENTAL MATTERS

The company has programs for the operation and design of its facilities which
meet or exceed applicable environmental rules and regulations.  The company's
expenditures for capital improvements during fiscal 1996 were approximately
$416 million, of which, according to company estimates, approximately $3
million was for compliance with environmental laws and regulations in the
United States.  The company believes that continued compliance with existing
environmental laws and regulations will not have a material effect on capital
expenditures, earnings or the competitive position of the company.





                                      -3-
<PAGE>   4
                                   EMPLOYEES

At July 28, 1996, there were approximately 40,650 persons employed by the
company.

                               FOREIGN OPERATIONS

For information with respect to the revenue, operating profitability and
identifiable assets attributable to the company's foreign operations, see page
25 of the 1996 Annual Report in the section of the Notes to Consolidated
Financial Statements entitled "Geographic Area Information", which is
incorporated herein by reference.

                             FINANCIAL INFORMATION

For information with respect to the revenue, operating profit and identifiable
assets for the company's only industry segment, see page 25 of the 1996 Annual
Report in the section of the Notes to Consolidated Financial Statements
entitled "Geographic Area Information", which is incorporated herein by
reference.

                              RECENT DEVELOPMENTS

On September 4, 1996, the company's Board of Directors authorized a capital
stock repurchase program of up to $2.5 billion for repurchases through the end
of fiscal 1999.  As part of the repurchase program, the company announced the
commencement on September 12, 1996, of a "Dutch auction" tender offer for up to
18,000,000 shares of its capital stock.  Final results of the tender offer will
be filed with the Securities and Exchange Commission no later than ten business
days after the expiration date of the offer.

               CAUTIONARY STATEMENT ON FORWARD-LOOKING STATEMENTS

From time to time, the company makes oral and written statements that may
constitute "forward-looking statements" as defined in the Private Securities
Litigation Reform Act of 1995 (the "Act") or by the SEC in its rules,
regulations and releases.  The company desires to take advantage of the "safe
harbor" provisions in the Act for forward-looking statements made from time to
time, including, but not limited to, the forward-looking statements relating to
the strategic growth plan contained in the Chairman's Letter to Shareowners
(pages 1 to 3 of the 1996 Annual Report), the Strategies review (pages 4 to 16
of the 1996 Annual Report), Management's Discussion and Analysis (pages 18 to
20 of the 1996 Annual Report) and other statements made in this Form 10-K and
in other filings with the SEC.

The company cautions readers that any such forward-looking statements made by
or on behalf of the company are based on management's current expectations and
beliefs but are not guarantees of future performance.  Actual results could
differ materially from those expressed or implied in the forward-looking
statements.  Among the factors that could impact on the company's ability to
achieve its strategic growth plan goals are:

        * the impact of strong competitive response to the company's efforts to
leverage its brand power with product innovation and new advertising;

        * the inherent risks in the marketplace associated with new product
introductions, including uncertainties about trade and consumer acceptance;
        
        * the continuation of the company's successful record of integrating
acquisitions into its existing operations and the availability of new
acquisition and alliance opportunities that build shareowner wealth;




                                      -4-
<PAGE>   5
        * the company's ability to achieve the gains in productivity and
improvements in capacity utilization that it anticipates from its cost
productivity, consolidation and restructuring program; and

        * the impact of unforeseen economic and political changes in the
international markets where the company competes such as currency exchange
rates, inflation rates, recession, foreign ownership restrictions and other
external factors over which the Company has no control.


ITEM 2.  PROPERTIES

Manufacturing facilities of the company in the United States include seven
thermal processing plants located in California, Georgia, Michigan, Minnesota,
North Carolina, Ohio and Texas.  Other of the company's convenience foods are
also manufactured in the United States at various plant locations.

Outside the U.S., the company has manufacturing and distribution facilities in
Argentina, Australia, Belgium, Brazil, Canada, Chile, England, France, Germany,
Hong Kong, Indonesia, Japan, Malaysia, Mexico, the Netherlands, New Zealand,
Papua New Guinea and Scotland.

The company's operations also include can-making facilities, mushroom farms and
tomato, poultry, beef, pasta and spice processing facilities.

The company also operates retail confectionery shops in the United States,
Canada and Europe; retail bakery thrift stores in the United States; a mail
order facility; and other plants and facilities at various locations in the
United States and abroad.  Management believes that the company's manufacturing
and processing plants are well maintained and are generally adequate to support
the current operations of the business.


ITEM 3.  LEGAL PROCEEDINGS

There have been no material developments in the legal proceedings as reported
in Campbell's Form 10-Q for the quarter ended October 29, 1995.  The company is
not a party to any pending legal proceeding which, if decided adversely, would
have a material effect on the financial condition of the company and its
subsidiaries taken as a whole.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         None.

EXECUTIVE OFFICERS OF CAMPBELL

The following list of executive officers as of October 2, 1996, is included
herein as an item in Part I of this Form 10-K:





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<PAGE>   6
EXECUTIVE OFFICERS OF CAMPBELL
<TABLE>
<CAPTION>
                                                                                                    Date First
                                                                                                     Elected
Name                           Present Title                                       Age               Officer  
- ----                           -------------                                       ---              ----------
<S>                           <C>                                                   <C>                <C>
David W. Johnson  . . . . .   Chairman, President and                               64                 1990
                              Chief Executive Officer.

Basil L. Anderson . . . . .   Senior Vice President - Finance.                      51                 1996
                              Chief Financial Officer and Treasurer.

Robert F. Bernstock . . . .   Senior Vice President.                                45                 1990
                              President - U.S. Grocery.

John M. Coleman . . . . . .   Senior Vice President - Law and                       46                 1989
                              Public Affairs.

James R. Kirk . . . . . . .   Senior Vice President -                               54                 1983
                              Research & Development and
                              Quality Assurance.
                              President - Campbell Institute
                              for Research and Technology.

Robert Subin  . . . . . . .   Senior Vice President - Global Sourcing               58                 1988
                              and Engineering.

Frank E. Weise, III . . . .   Senior Vice President.                                52                 1992
                              President - Bakery & Confectionery.

David L. Albright . . . . .   Vice President - Global Brand Development.            49                 1992

Brenda E. Edgerton  . . . .   Vice President - Business Development.                47                 1989

Ronald E. Elmquist  . . . .   Vice President.                                       50                 1994
                              President - Global Food Service.

John L. Forbis  . . . . . .   Vice President - Strategic Planning and               54                 1994
                              Corporate Development.

Leo J. Greaney  . . . . . .   Vice President - Controller.                          62                 1989

Ralph A. Harris . . . . . .   Vice President - Corporate                            50                 1990
                              Development.
</TABLE>





                                      -6-
<PAGE>   7
EXECUTIVE OFFICERS OF CAMPBELL
<TABLE>
<CAPTION>
                                                                                                    Date First
                                                                                                     Elected
Name                          Present Title                                        Age               Officer  
- ----                          -------------                                        -----            ----------
<S>                           <C>                                                  <C>                 <C>
Gerald S. Lord  . . . . . .   Vice President.                                       50                 1993
                              Vice President - Finance and Controller -
                              U.S. Grocery.

Kathleen MacDonnell . . . .   Vice President.                                       48                 1990
                              President - Frozen and Specialty Foods.

Dale F. Morrison  . . . . .   Vice President.                                       47                 1995
                              President - Pepperidge Farm.

Daniel J. O'Neill . . . . .   Vice President.                                       44                 1995
                              President - U.S. Soup.

J. Neil Stalter . . . . . .   Vice President - Public Affairs.                      58                 1991

F. Martin Thrasher  . . . .   Vice President.                                       45                 1992
                              President - International Grocery.

Edward F. Walsh . . . . . .   Vice President - Human Resources.                     55                 1993
</TABLE>


Each of the above-named officers has been employed by the company in an
executive or managerial capacity for at least five years, except Basil L.
Anderson, Frank E. Weise, III, Ronald E. Elmquist, John L. Forbis, Dale F.
Morrison, Daniel J. O'Neill, J. Neil Stalter and Edward F. Walsh.  Basil L.
Anderson served as Chief Financial Officer (1992-1996), Worldwide Treasurer
(1987-1991) and U.S. Treasurer (1985-1987) of Scott Paper Company prior to
joining Campbell in 1996.  Frank E. Weise, III served as Comptroller (chief
financial officer), Food and Beverage Sector, of The Procter & Gamble Company
prior to joining Campbell in 1992.  Ronald E. Elmquist served as Chairman and
Chief Executive Officer of White Swan, Inc. prior to joining Campbell in 1994.
John L. Forbis was a partner at Arthur D. Little prior to joining Campbell in
1994.  Dale F.  Morrison served as President, Frito Lay North America
(1993-1995), and headed PepsiCo, Inc. businesses in the United Kingdom
(1990-1993) prior to joining Campbell in 1995.  Daniel J. O'Neill served as
Vice President - Group Managing Director, Europe (1993-1994), Vice President -
Group Business Manager, North America (1992-1993) and Vice President U.S.
Consumer Products, Homecare (1990-1992) of S.C. Johnson prior to  joining
Campbell in 1994.  J. Neil Stalter served as Vice President - Corporate
Communications of Eastman Kodak Company prior to joining Campbell in 1991.
Prior to joining Campbell in 1993, Edward F. Walsh served as Senior Vice
President - Administration of Nutri-System, Inc. (1990-1993).

There is no family relationship among any of the company's executive officers
or between any such





                                      -7-
<PAGE>   8
officer and any director of Campbell.  Executive officers of Campbell are
elected at the November, 1996 meeting of the Board of Directors.

                                    PART II

ITEM 5.  MARKET FOR THE REGISTRANT'S COMMON STOCK AND RELATED SHAREOWNER
         MATTERS

Campbell's Capital Stock is listed and principally traded on the New York Stock
Exchange.  Campbell's Capital Stock is also listed and traded on the
Philadelphia Stock Exchange, The International Stock Exchange of the United
Kingdom and the Republic of Ireland Limited and the Swiss Exchange.  On
September 23, 1996, there were 31,808 holders of record of Campbell's Capital
Stock.  The market price and dividend information with respect to Campbell's
Capital Stock are set forth on page 32 of the 1996 Annual Report in the section
of the Notes to Consolidated Financial Statements entitled "Quarterly Data
(unaudited)" which is incorporated herein by reference.  Future dividends will
be dependent upon future earnings, financial requirements and other factors.

ITEM 6.  SELECTED FINANCIAL DATA

The information called for by this Item is set forth on pages 34 and 35 of the
1996 Annual Report in the section entitled "Eleven-Year Review - Consolidated"
which is incorporated herein by reference.  Such information should be read in
conjunction with the Consolidated Financial Statements and Notes thereto of the
company included in Item 8 of this Report.

ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS AND
         FINANCIAL CONDITION

The information presented on pages 18 through 20 of the 1996 Annual Report in
the section entitled "Management's Discussion and Analysis of Results of
Operations and Financial Condition" is incorporated herein by reference.

ITEM 8.  FINANCIAL STATEMENTS

The information presented on pages 21 through 33 of the 1996 Annual Report is
incorporated herein by reference.  With the exception of the aforementioned
information and the information incorporated by reference in Items 1, 5, 6 and
7, the 1996 Annual Report is not deemed to be filed as part of this Form 10-K.

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
         FINANCIAL DISCLOSURE

                 None.





                                      -8-
<PAGE>   9


                                    PART III

ITEM 10. DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

The sections entitled "Election of Directors" and "Directors and Executive
Officers Stock Ownership Reports" set forth on pages 1 through 4 and page 24 of
Campbell's Notice of Annual Meeting and Proxy Statement dated October 11, 1996
(the "1996 Proxy Statement") are incorporated herein by reference.

The information required by this Item relating to the executive officers of
Campbell is set forth in Part I of this Report on pages 5 through 8 under the
heading "Executive Officers of Campbell".

ITEM 11. EXECUTIVE COMPENSATION

The information set forth on pages 11 through 16 of the 1996 Proxy Statement in
the section entitled "Compensation of Executive Officers" is incorporated
herein by reference.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

The information required by this Item is set forth at pages 5 through 7 and
pages 23 and 24 of the 1996 Proxy Statement in the sections entitled "Security
Ownership of Directors and Executive Officers" and "Security Ownership of
Certain Beneficial Owners" and is incorporated herein by reference.

ITEM 13.         CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

                 None.

                                    PART IV

ITEM 14. EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

(a)      1.      Financial Statements

                 Consolidated Statements of Earnings for 1996, 1995 and 1994

                 Consolidated Balance Sheets as of July 28, 1996 and  July 30, 
                 1995

                 Consolidated Statements of Cash Flows for 1996, 1995 and 1994

                 Consolidated Statements of Shareowners' Equity for 1996, 1995 
                 and 1994

                 Changes in Number of Shares

                 Summary of Significant Accounting Policies

                 Notes to Consolidated Financial Statements





                                      -9-
<PAGE>   10

                          Report of Independent Accountants

                          The foregoing Financial Statements are incorporated
                          into Part II, Item 8 of this Report by reference to
                          pages 21 through 33 of the 1996 Annual Report.

                 2.       Financial Statement Schedules

                          None.

                 3.       Exhibits

NO.              DESCRIPTION

3(a)     Campbell's Restated Certificate of Incorporation as amended through
         November 21, 1991, was filed with the Securities and Exchange
         Commission ("SEC") with Campbell's Form 10-K for the fiscal year ended
         August 2, 1992, and is incorporated herein by reference.

3(b)     Campbell's By-Laws, effective as of August 1, 1996.

4        There is no instrument with respect to long-term debt of the company
         that involves indebtedness or securities authorized thereunder
         exceeding 10 percent of the total assets of the company and its
         subsidiaries on a consolidated basis.  The company agrees to file a
         copy of any instrument or agreement defining the rights of holders of
         long-term debt of the company upon request of the SEC.

9        Major Stockholders' Voting Trust Agreement dated June 2, 1990, as
         amended, was filed with the SEC by the Trustees of the Major
         Stockholders' Voting Trust as Exhibit A to Schedule 13D dated June 5,
         1990, and is incorporated herein by reference.

10(a)    Campbell Soup Company 1984 Long-Term Incentive Plan, as amended on
         February 22, 1996.*

10(b)    Campbell Soup Company 1994 Long-Term Incentive Plan as amended on
         February 22, 1996.*

10(c)    Campbell Soup Company Management Worldwide Incentive Plan, as amended
         on November 17, 1994, was filed with the SEC with Campbell's 1994
         Proxy Statement and is incorporated herein by reference.*

10(d)    Mid-Career Hire Pension Program, as amended on February 22, 1996.*

10(e)    Personal Choice, A Flexible Reimbursement Program for Campbell Soup
         Company Executives, effective August 1, 1994, was filed with the SEC
         with Campbell's Form 10-K for the fiscal year ended July 30, 1995, and
         is incorporated herein by reference.*





                                      -10-
<PAGE>   11


3.       Exhibits (Cont'd.)

 NO.     DESCRIPTION

10(f)    Supplemental Savings Plan, as amended on May 25, 1995, was filed with
         the SEC with Campbell's Form 10-K for the fiscal year ended July 30,
         1995, and is incorporated herein by reference.*

10(g)    Salary Deferral Plan, effective January 1, 1996, was filed with the
         SEC with Campbell's Form S-8 on February 6, 1996, and is incorporated
         herein by reference.*

10(h)    Employment Agreement dated January 2, 1990, with David W. Johnson,
         President and Chief Executive Officer, was filed with the SEC with
         Campbell's Form 10-K for the fiscal year ended July 29, 1990, and is
         incorporated herein by reference.*

10(i)    Severance Protection Agreement dated May 18, 1990, with John M.
         Coleman, Senior Vice President - Law and Public Affairs, was filed
         with the SEC with Campbell's Form 10-K for the fiscal year ended
         August 2, 1992, and is incorporated herein by reference.  Agreements
         with sixteen (16) other Executive Officers are in all material
         respects the same as that with Mr. John M. Coleman.*

10(j)    Special incentive arrangement for the Chairman, President and Chief
         Executive Officer, approved by the Board in fiscal 1994, under which
         he can earn from $0 to $5 million in addition to his other
         compensation if specified aggressive sales goals are achieved for
         certain businesses in fiscal 1996.*

10(k)    Supplemental pension arrangement for David W. Johnson, Chairman,
         President and Chief Executive Officer, was filed with the SEC in
         Campbell's 1996 Proxy Statement, on page 18 under the heading
         "Pension Plans",  and is incorporated herein by reference.*

13       Pages 17 through 35 of Campbell's 1996 Annual Report to Shareowners
         for the fiscal year ended July 28, 1996.

21       Subsidiaries of Campbell.

23       Consent of Independent Accountants.

24(a)    Power of Attorney.

24(b)    Certified copy of the resolution of Campbell's Board of Directors
         authorizing signatures pursuant to a power of attorney.

27       Financial Data Schedule

______________________________________________
*        A management contract, compensatory plan or arrangement required to be
         filed by Item 14(c) of this Report.





                                      -11-
<PAGE>   12

(b)      Reports on Form 8-K

         There were no reports on Form 8-K filed by Campbell during the fourth
         quarter of fiscal 1996.

                                   SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, Campbell has duly caused this report to be signed on its behalf by
the undersigned, thereunto duly authorized.

Date:  October 15, 1996

                                       CAMPBELL SOUP COMPANY

 
                                       By: /s/ BASIL L. ANDERSON
                                           ___________________________________
                                           Basil L. Anderson
                                           Senior Vice President - Finance,
                                           Chief Financial Officer and Treasurer

Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of Campbell and
in the capacity and on the date indicated.

Date:  October 15, 1996


     /s/ BASIL L. ANDERSON                   /s/ LEO J. GREANEY
     ____________________________________    ___________________________
     Basil L. Anderson                       Leo J. Greaney
     Senior Vice President - Finance,        Vice President - Controller
     Chief Financial Officer and Treasurer



David W. Johnson        Chairman, President, Chief }
                        Executive Officer and      }
                        Director                   }
Alva A. App             Director                   }
Edmund M. Carpenter     Director                   }
Bennett Dorrance        Vice Chairman and Director }
Thomas W. Field, Jr.    Director                   }
Kent B. Foster          Director                   }
Harvey Golub            Director                   } By:/s/ JOHN M. COLEMAN
David K. P. Li          Director                   }    ______________________
Philip E. Lippincott    Director                   }    John M. Coleman
Mary Alice Malone       Director                   }    Senior Vice President -
Charles H. Mott         Director                   }    Law & Public Affairs
George M. Sherman       Director                   }
Donald M. Stewart       Director                   }
George Strawbridge, Jr. Director                   }
Robert J. Vlasic        Director                   }
Charlotte C. Weber      Director                   }






                                      -12-
<PAGE>   13



                               INDEX OF EXHIBITS



Document                                                                    
- --------                                                                    
         
         
3(a)     Campbell's Restated Certificate of Incorporation as amended through 
         November 21, 1991, was filed with the Securities and Exchange 
         Commission ("SEC") with Campbell's Form 10-K for the fiscal year 
         ended August 2, 1992, and is incorporated herein by reference.

3(b)     Campbell's By-Laws, effective as of August 1, 1996.    
                                                                         

4        There is no instrument with respect to long-term debt of the company 
         that involves indebtedness or securities authorized thereunder 
         exceeding 10 percent of the total assets of the company and its
         subsidiaries on a consolidated basis.  The company agrees to file a 
         copy of any instrument or agreement defining the rights of holders of 
         long-term debt of the company upon request of the SEC.

9        Major Stockholders' Voting Trust Agreement dated June 2, 1990, as 
         amended, was filed with the SEC by the Trustees of the Major Stock- 
         holders' Voting Trust as Exhibit A to Schedule 13D dated June 5,
         1990, and is incorporated herein by reference.

10(a)    Campbell Soup Company 1984 Long-Term Incentive Plan, as amended on 
         February 22, 1996. 
                                                                         

10(b)    Campbell Soup Company 1994 Long-Term Incentive Plan as amended on 
         February 22, 1996.
                                                                         

10(c)    Campbell Soup Company Management Worldwide Incentive Plan, as amended 
         on November 17, 1994, was filed with the SEC with Campbell's 1994 
         Proxy Statement, and is incorporated herein by reference.

10(d)    Mid-Career Hire Pension Program, as amended on February 22, 1996. 
                                                                        

10(e)    Personal Choice, a Financial Reimbursement Program for Campbell Soup 
         Company Executives, effective August 1, 1994, was filed with the SEC 
         with Campbell's Form 10-K for the fiscal year ended July 30, 1995, and
         is incorporated herein by reference.






                                      I-1
<PAGE>   14
                          INDEX OF EXHIBITS (cont'd.)

Document                                                                   
- --------                                                                   

10(f)    Supplemental Savings Plan, as amended on May 25, 1995 was filed with 
         the SEC with Campbell's Form 10-K for the fiscal year ended July 30, 
         1995 and is incorporated herein by reference.

10(g)    Salary Deferral Plan, effective January 1, 1996, was filed with the 
         SEC with Campbell's Form S-8 on February 6, 1996, and is incorporated 
         herein by reference.

10(h)    Employment Agreement dated January 2, 1990, with David W. Johnson, 
         President and Chief Executive Officer, was filed with the SEC with 
         Campbell's Form 10-K for the fiscal year ended July 29, 1990, and is 
         incorporated herein by reference.

10(i)    Severance Protection Agreement dated May 18, 1990, with John M. 
         Coleman, Senior Vice President - Law and Public Affairs, was filed 
         with the SEC with Campbell's Form 10-K for the fiscal year ended August
         2, 1992, and is incorporated herein by reference.  Agreements with 
         sixteen (16) other Executive Officers are in all material respects 
         the same as that with Mr. John M. Coleman.

10(j)    Special incentive arrangement for the Chairman, President and Chief 
         Executive Officer, approved by the Board in fiscal 1994, under which
         he can earn from $0 to $5 million in addition to his other compensation
         if specified aggressive sales goals are achieved for certain businesses
         in fiscal 1996.

10(k)    Supplemental pension arrangement for David W. Johnson, Chairman, 
         President and Chief Executive Officer, was filed with the SEC in 
         Campbell's 1996 Proxy Statement, on page 18 under the heading "Pension
         Plan", and is incorporated herein by reference.

13       Pages 17 through 35 of the company's Annual Report to Shareowners for 
         the fiscal year ended July 28, 1996.                            
                                                                        

21       Subsidiaries (Direct and Indirect) of Campbell.     
                                                                         

23       Consent of Independent Accountants.
                                                                         

24(a)    Power of Attorney.                            
                                                                        

24(b)    Certified copy of the resolution of Campbell's Board of Directors 
         authorizing signatures pursuant to a power of attorney.

27       Financial Data Schedule                           
                                                                         





                                      I-2

<PAGE>   1
                                                                    EXHIBIT 3(b)




                             CAMPBELL SOUP COMPANY





                             ----------------------

                                    BY-LAWS

                             ----------------------





                            EFFECTIVE AUGUST 1, 1996
<PAGE>   2
                             CAMPBELL SOUP COMPANY

                                    BY-LAWS

                             ----------------------

                                   ARTICLE I.

                                  Stockholders

         Section 1.  The annual meeting of the stockholders of the Corporation
shall be held at the principal office of the Corporation in New Jersey, or at
such other place, within or without New Jersey, as may from time to time be
designated by the Board of Directors and stated in the notice of the meeting,
on the third Thursday in November in each year (or if said day be a legal
holiday, then on the next succeeding day, not earlier than the following
Tuesday, not a legal holiday), at such time as may be fixed by the Board of
Directors, for the purpose of electing directors of the Corporation, and for
the transaction of such other business as may properly be brought before the
meeting.

         Section 2.  Special meetings of the stockholders shall be held at the
principal office of the Corporation in New Jersey, or at such other place,
within or without New Jersey, as may from time to time be designated by the
Board of Directors and stated in the notice of the meeting, upon the call of
the Chairman of the Board or of the President, or upon the call of a majority
of the members of the Board of Directors, and shall be called upon the written
request of stockholders of record holding a majority of the capital stock of
the Corporation issued and outstanding and entitled to vote at such meeting.

         Section 3.  Notice of the time and place of every meeting of
stockholders shall be delivered personally or mailed at least ten but not more
than sixty calendar days before the meeting to each stockholder of record
entitled to vote at the meeting.

         Section 4.  The holders of record of a majority of the shares of the
capital stock of the Corporation issued and outstanding and entitled to vote,
present in person or represented by proxy, shall constitute a quorum at all
meetings of the stockholders.  If there be no such quorum present, the holders
of a majority of such shares so present or represented may adjourn the meeting
from time to time, without notice other than announcement at the meeting, until
such quorum shall have been obtained, when any business may be transacted which
might have been transacted at the meeting as first convened, had there been a
quorum.  Once a quorum is established, the stockholders present in person or by
proxy may continue to do business until adjournment, notwithstanding the
withdrawal of enough stockholders to leave less than a quorum.
<PAGE>   3
         Section 5.  The Board of Directors shall in advance of each meeting of
stockholders appoint one or more inspectors of election, to act unless the
performance of the inspector's function shall be unanimously waived by the
stockholders present in person or represented by proxy at such meeting.  Each
inspector, before entering upon the discharge of his duties, shall first take
and subscribe an oath or affirmation to execute the duties of inspector as
prescribed by law at such meeting with strict impartiality and according to the
best of his ability.  The inspector or inspectors shall take charge of the
polls and shall make a certificate of the results of the vote taken.  No
director or candidate for the office of director shall be appointed as such
inspector.

         Section 6.  All meetings of the stockholders shall be presided over by
the Chairman of the Board, or if he shall not be present, by the Vice Chairman
of the Board.  If neither the Chairman of the Board nor the Vice Chairman of
the Board shall be present, such meeting shall be presided over by the
President.  If none of the Chairman of the Board, the Vice Chairman of the
Board and the President shall be present, such meeting shall be presided over
by a Vice President, or if none shall be present, then by a Chairman to be
elected by the holders of a majority of the shares present or represented at
the meeting.

         The Secretary of the Corporation, or if he is not present, an
Assistant Secretary of the Corporation, if present, shall act as secretary of
the meeting.  If neither the Secretary nor an Assistant Secretary is present,
then the Chairman shall appoint a Secretary of the meeting.

         Section 7.  The Board of Directors shall fix in advance a date, not
exceeding sixty nor less than ten calendar days preceding the date of any
meeting of the stockholders or the date for the payment of any dividend, or the
date for the allotment of rights, or the date when any change or conversion or
exchange of stock shall go into effect, as a record date for the determination
of the stockholders entitled to notice of and to vote at any such meeting, or
entitled to receive payment of any such dividend, or any such allotment of
rights, or to exercise the rights in respect of any such change, conversion or
exchange of stock, and in such case only stockholders of record on the date so
fixed shall be entitled to such notice of and to vote at such meeting, or to
receive payment of such dividend, or allotment of rights, or exercise such
rights, as the case may be, notwithstanding any transfer of any stock on the
books of the Corporation after any such record date fixed as aforesaid.

                                  ARTICLE II.

                                   Directors

         Section 1.  The business and property of the Corporation shall be
managed and controlled by a board of sixteen directors.  This  number may be
changed from time to time by amendment of these





                                       2
<PAGE>   4
By-Laws, but the term of office of no director shall be shortened after his or
her election by reduction in the number of directors.

         Upon election each director shall be the holder of at least one
hundred shares of the Corporation's capital stock having voting power and
within one year of election shall be the holder of at least one thousand shares
of capital stock. In the event the number of shares of capital stock is
increased at any time after January 28, 1993, by a stock split, stock dividend,
or by any other extraordinary distribution of shares, the above share ownership
requirements shall be proportionately adjusted.  The director, upon ceasing to
hold the required number of shares, shall cease to be a director.

         The directors shall hold office until the next annual meeting of the
stockholders and until their successors are elected and shall have qualified.

         Section 2.  Regular meetings of the Board of Directors shall be held
at such times and at such places as may from time to time be fixed by
resolution of the Board of Directors.  Special meetings of the Board of
Directors may be held at any time upon call of the Chairman of the Board or of
the Vice Chairman of the Board or of the President or of three directors.
Oral, telegraphic or written notice of the time and place of a special meeting
shall be duly served on, or given or sent or mailed to, each director not less
than two calendar days before the meeting.  An organizational meeting of the
Board of Directors shall be held, of which no notice shall be necessary, as
soon as convenient after the annual meeting of the stockholders.  Notice need
not be given of regular meetings of the Board of Directors held at the times
fixed by resolution of the Board of Directors.  Meetings may be held at any
time without notice if all of the directors are present or if those not present
waive notice of the meeting in writing.

         Section 3.  Six members of the Board of Directors shall constitute a
quorum for the transaction of business.  If at any meeting of the Board of
Directors there shall be less than a quorum present, a majority of the
directors present may adjourn the meeting from time to time, without notice
other than announcement at the meeting, until a quorum shall have been
obtained, when any business may be transacted which might have been transacted
at the meeting as first convened, had there been a quorum.

         Section 4.  Any vacancy occurring among the directors may be filled by
the affirmative vote of a majority of the remaining members of the Board of
Directors at the time in office; provided that in case of an increase in the
number of directors pursuant to an amendment to these By-Laws made by the
stockholders, the stockholders may fill the vacancy or vacancies so created at
the meeting at which such amendment is effected or may authorize the Board of
Directors to fill such vacancy or vacancies.





                                       3
<PAGE>   5
         Section 5.  The Board of Directors, by an affirmative vote of a
majority of the members of the Board of Directors at the time in office, may
appoint an Executive Committee to consist of such directors as the Board of
Directors may from time to time determine.  The Executive Committee shall have
and may exercise, when the Board of Directors is not in session, all of the
powers vested in the Board of Directors, except as otherwise provided by law.
The Board of Directors shall have the power at any time to fill vacancies in,
to change the membership of, or to dissolve, the Executive Committee.  The
Executive Committee may make rules for the conduct of its business and may
appoint such committees and assistants as it shall from time to time deem
necessary, unless the Board of Directors shall otherwise provide.  A majority
of the members of the Executive Committee at the time in office shall
constitute a quorum for the transaction of business.  A record shall be kept of
all proceedings of the Executive Committee which shall be submitted to the
Board of Directors at or before the next succeeding meeting of the Board of
Directors.

         Section 6.  The Board of Directors may appoint one or more other
committees, to consist of such number of the directors and to have such powers
as the Board of Directors may from time to time determine.  The Board of
Directors shall have power at any time to fill vacancies in, to change the
membership of, or to dissolve, any such committee.  A majority of any such
committee may determine its action and fix the time and place of its meetings,
unless the Board of Directors shall otherwise provide.

         Section 7.  In addition to reimbursement of reasonable expenses
incurred in attending meetings or otherwise in connection with his or her
attention to the affairs of the Corporation, each director as such, as Chairman
or Vice Chairman of the Board and as a member of the Executive Committee or of
any other committee of the Board of Directors, shall be entitled to receive
such remuneration as may be fixed from time to time by the Board of Directors,
in the form either of fees for attendance at meetings of the Board of Directors
and committees thereof or annual retainers, or both; but no director who
receives a salary or other remuneration as an employee of the Corporation or
any subsidiary thereof shall receive any additional remuneration as a director
or member of any committee of the Board of Directors.

                                  ARTICLE III.

                                    Officers

         Section 1.  The Board of Directors, at its organizational meeting or
as soon as may be after the election of directors held in each year, shall
elect one of its number Chairman of the Board and one of its number President,
and shall also elect a Secretary and a Treasurer, and from time to time may
elect or appoint one of its number Vice Chairman of the Board, one or more Vice
Presidents, a Controller, and such Assistant Secretaries, Assistant Treasurers





                                       4
<PAGE>   6
and other officers, agents and employees as it may deem proper.  More than one
office may be held by the same person.

         Section 2.  The term of office of all officers shall be until the next
organizational meeting of the Board of Directors or until their respective
successors are elected and have qualified, but  any officer may be removed from
office at any time by the affirmative vote of a majority of the members of the
Board of Directors at the time in office.

         Any other employee of the Corporation, whether appointed by the Board
of Directors or otherwise, may be removed at any time by the Board of Directors
or by any committee or officer or employee upon whom such power of removal may
be conferred by the By-Laws or by the Board of Directors.

         The Board of Directors shall have power to fill for the unexpired term
any vacancy which shall occur in any office by reason of death, resignation,
removal or otherwise.

         Section 3.  The Chairman of the Board shall preside at all meetings of
the stockholders and of the Board of Directors and shall perform such other
duties as shall from time to time be prescribed by the Board of Directors.

         The Vice Chairman of the Board shall in the absence of the Chairman of
the Board preside at all meetings of the stockholders and of the Board of
Directors and shall perform such other duties as shall from time to time be
prescribed by the Board of Directors or the Chairman of the Board.

         The President shall be the Chief Executive Officer of the Corporation
and shall perform such duties as are usually performed by that officer; he
shall, in the absence of the Chairman and Vice Chairman of the Board, preside
at all meetings of the stockholders and of the Board of Directors; and shall
perform such other duties as shall from time to time be prescribed by the Board
of Directors.

         The other officers of the Corporation shall have such powers and shall
perform such duties as generally pertain to their offices respectively, as well
as such powers and duties as shall from time to time be conferred by the Board
of Directors.

                                  Article IV.

                    Indemnification of Directors and Others

         Section 1.  The Corporation shall indemnify to the full extent from
time to time permitted by law any present, former or future director, officer,
or employee ("Corporate Agent") made, or threatened to be made, a party to, or
a witness or other participant in, any threatened, pending or completed action,
suit or proceeding, whether civil, criminal, administrative, arbitrative,
legislative, investigative, or of any other kind,





                                       5
<PAGE>   7
including by or in the right of the Corporation ("Proceeding"), by reason of
the fact that such person is or was a Corporate Agent of the Corporation or any
subsidiary of the Corporation or, while serving as a Corporate Agent of the
Corporation or any subsidiary of the Corporation, serves or served another
enterprise (including, without limitation, any sole proprietorship,
association, corporation, partnership, joint venture or trust), whether or not
for profit, at the request of  the Corporation as a director, officer, employee
or agent thereof (including service with respect to any employee benefit plan
of the Corporation or any subsidiary of the Corporation), against expenses
(including attorneys' fees), judgments, fines, penalties, excise taxes and
amounts paid in settlement, actually and reasonably incurred by such person in
connection with such Proceeding or any appeal therein.  No indemnification
pursuant to this Article IV shall be required with respect to any settlement or
other nonadjudicated disposition of any threatened or pending Proceeding unless
the Corporation has given its prior consent to such settlement or other
disposition.

         Section 2.  Expenses incurred in connection with a Proceeding shall be
paid by the Corporation for any Corporate Agent of the Corporation in advance
of the final disposition of such Proceeding promptly upon receipt of an
undertaking by or on behalf of such person to repay such amount unless it shall
ultimately be determined that such person is entitled to be indemnified by the
Corporation.  Such an undertaking shall not, however, be required of a nonparty
witness.

         Section 3.  The foregoing indemnification and advancement of expenses
shall not be deemed exclusive of any other rights to which any person
indemnified may be entitled.

         Section 4.  The rights provided to any person by this Article IV shall
be enforceable against the Corporation by such person, who shall be presumed to
have relied upon it in serving or continuing to serve as a Corporate Agent.  No
elimination of or amendment to this Article IV shall deprive any person of
rights hereunder arising out of alleged or actual occurrences, acts or failures
to act occurring prior to such elimination or amendment.  The rights provided
to any person by this Article IV shall inure to the benefit of such person's
legal representative and shall be applicable to Proceedings commenced or
continuing after the adoption of this Article IV, whether arising from acts or
omissions occurring before or after such adoption.

         Section 5.  The Corporation's Board of Directors may from time to time
delegate

         (i) to a Committee of the Board of Directors of the Corporation or to
         independent legal counsel the authority to determine whether a
         Director or officer of the Corporation, and





                                       6
<PAGE>   8
         (ii) to one or more officers of the Corporation the authority to
         determine whether an employee of the Corporation or any subsidiary,
         other than a Director or officer of the Corporation,

is entitled to indemnification or advancement of expenses pursuant to, and in
accordance with, applicable law and this Article IV, subject to such conditions
and limitations as the Board of Directors may prescribe.

                                   ARTICLE V.

                                  Fiscal Year

         The fiscal year shall begin in each calendar year on the Monday
following the Sunday which is nearest to July 31, and shall end on the Sunday
which is nearest to July 31 of the following year.


                                  ARTICLE VI.

                                 Corporate Seal

         The Board of Directors shall provide a suitable seal, bearing the name
of the Corporation, which seal shall be in the charge of the Secretary;
provided that the use of a facsimile of such seal is hereby authorized.

                                  ARTICLE VII.

                                   Amendment

         The Board of Directors shall have the power to make, amend and repeal
the By-Laws of the Corporation by a vote of a majority of the members of the
Board of Directors at the time in office at any regular or special meeting of
the Board of Directors.  The stockholders, by a majority of the votes cast at a
meeting of the stockholders, may adopt, alter, amend or repeal the By-Laws,
whether made by the Board of Directors or otherwise.





                                       7

<PAGE>   1

- --------------------------------------------------------------------------------

                                                                   Exhibit 10(a)





                          [CAMPBELL SOUP COMPANY LOGO]


                             ----------------------




                      Campbell Soup Company 1984 Long-Term
                                 Incentive Plan


                             ----------------------



                        As amended on February 22, 1996





<PAGE>   2
- --------------------------------------------------------------------------------

                               TABLE OF CONTENTS




<TABLE>
<CAPTION>
Article                                                                  Page
- -------                                                                  ----
<S>      <C>                                                                 <C>
I.       Purpose and Effective Date . . . . . . . . . . . . .                 1

II.      Definitions  . . . . . . . . . . . . . . . . . . . .                 1

III.     Administration . . . . . . . . . . . . . . . . . . .                 3

IV.      Awards . . . . . . . . . . . . . . . . . . . . . . .                 4

V.       Stock Options and Stock Appreciation
           Rights . . . . . . . . . . . . . . . . . . . . . .                 4

VI.      Restricted Stock . . . . . . . . . . . . . . . . . .                 8

VII.     Award of Performance Units . . . . . . . . . . . . .                 8

VIII.    Deferral of Payments . . . . . . . . . . . . . . . .                10

IX.      Miscellaneous Provisions . . . . . . . . . . . . . .                13

X.       Change in Control of the Company . . . . . . . . . .                14

XI.      Unrestricted Campbell Stock Awards for
           Non-Employee Directors . . . . . . . . . . . . . .                18

XII.     Unrestricted Campbell Stock Awards for
           Key Employees  . . . . . . . . . . . . . . . . . .                19
</TABLE>
<PAGE>   3
              CAMPBELL SOUP COMPANY 1984 LONG-TERM INCENTIVE PLAN
                                   ARTICLE I
                           PURPOSE AND EFFECTIVE DATE

         Section 1.1  Purpose.  The purpose of the Plan is to provide financial
incentives for selected Key Employees of the Campbell Group and for the
non-employee directors of the Company, thereby promoting the long-term growth
and financial success of the Campbell Group by (i) attracting and retaining
employees and directors of outstanding ability, (ii) strengthening the Campbell
Group's capability to develop, maintain, and direct a competent management
team, (iii) providing an effective means for selected Key Employees and
non-employee directors to acquire and maintain ownership of Campbell Stock,
(iv) motivating Key Employees to achieve long-range performance goals and
objectives, and (v) providing incentive compensation opportunities competitive
with those of other major corporations.

         Section 1.2  Effective Date and Expiration of Plan.  The Plan is
subject to approval by a majority of the votes cast at the annual meeting of
stockholders of the Company to be held on November 16, 1984, or at any
adjournment thereof, by the holders of shares of Campbell Stock entitled to
vote thereon, and, if so approved, shall be effective as of such date.  Unless
earlier terminated by the Board pursuant to Section 9.3, the Plan shall
terminate on the tenth anniversary of its Effective Date.  No Award shall be
made pursuant to the Plan after its termination date, but Awards made prior to
the termination date may extend beyond that date.

                                   ARTICLE II
                                  DEFINITIONS

         The following words and phrases, as used in the Plan, shall have these
meanings:

         Section 2.1  "Award" means, individually or collectively, any Option,
SAR, Restricted Stock Award, current Campbell Stock or Performance Unit Award.

         Section 2.2  "Board" means the Board of Directors of the Company.

         Section 2.3  "Campbell Group" means the Company and all of its
Subsidiaries on and after the Effective Date.

         Section 2.4  "Campbell Stock" means Capital Stock of the Company.

         Section 2.5  "Capital and Income Retained in the Business" means
capital and income, retained in the business of the Campbell Group as reported
to the Company on a consolidated basis by its independent public accountants.

         Section 2.6  "Code" means the Internal Revenue Code of 1986, as
amended.

         Section 2.7  "Committee" means those members, not to be less than
three, of the Compensation Committee of the Board who, at the time of service
on the  Committee hereunder, are, and at all times within one year prior
thereto shall have been, not eligible for selection as persons to whom Awards
may be made or to whom Options may be granted pursuant to the Plan or any other
plan of the Campbell Group, except for non-discretionary Awards pursuant to
Article XI.

         Section 2.8  "Company" means Campbell Soup Company and its successors
and assigns.

         Section 2.9  "Deferred Award Account" means an account established for
a Participant under Section 8.1(a).





                                       1
<PAGE>   4
         Section 2.10  "Effective Date" means the date on which the Plan is
approved by the stockholders of the Company, as provided in Section 1.2.

         Section 2.11  "Fair Market Value" means, as of any specified date, an
amount equal to the highest of the following:

                 (i)  the mean between the reported high and low prices of
         Campbell Stock on the New York Stock Exchange composite tape on the
         specified date;

                 (ii)  the mean between the reported high and low prices of
         Campbell Stock on the New York Stock Exchange composite tape on the
         market day preceding the specified date;

                 (iii)  the five-day average mean between the reported high and
         low prices of Campbell Stock on the New York Stock Exchange composite
         tape during the five market days immediately preceding the specified
         date.

         Section 2.12  "Fiscal Year" means the fiscal year of the Company,
which is the 52- or 53-week period ending on the Sunday closest to July 31.

         Section 2.13  "Incentive Stock Option" means an option within the
meaning of Section 422A of the Code.

         Section 2.14  "Income before Taxes on Income" means income before
taxes on income of the Campbell Group as reported to the Company on a
consolidated basis by its independent public accountants.

         Section 2.15  "Key Employee" means an employee of the Campbell Group
who occupies a responsible executive, professional, or administrative position
and who has the capacity to contribute to the success of the Campbell Group.

         Section 2.16  "Market Price" means the price of the closing sale (or
last bid on a day when no sale occurs) of Campbell Stock on the New York Stock
Exchange composite tape.

         Section 2.17  "Nonqualified Stock Option" means an Option granted
under the Plan other than an Incentive Stock Option.

         Section 2.18  "Option" means both a Nonqualified Stock Option and an
Incentive Stock option to purchase Campbell Stock.

         Section 2.19  "Option Price" means the price at which Campbell Stock
may be  purchased under an Option as provided in Section 5.4.

         Section 2.20  "Participant" means a Key Employee or a non-employee
director to whom an Award has been made under the Plan.

         Section 2.21  "Performance Period" means a period of time over which a
Participant's performance is measured under Section 7.2.

         Section 2.22  "Performance Unit" means the unit of measure determined
under Article VII by which is expressed the value of a Performance Unit Award.

         Section 2.23  "Performance Unit Award" means an Award granted under
Article VII.

         Section 2.24  "Performance Unit Agreement" means an agreement entered
into between a Participant and the Company under Section 7.8.





                                       2
<PAGE>   5
         Section 2.25  "Personal Representative" means the person or persons
who, upon the death, disability, or incompetency of a Participant, shall have
acquired, by will or by the laws of descent and distribution or by other legal
proceedings, the right to exercise an Option or the right to any Restricted
Stock Award or Performance Unit Award theretofore granted or made to such
Participant.

         Section 2.26  "Plan" means Campbell Soup Company 1984 Long-Term
Incentive Plan.

         Section 2.27  "Restricted Stock" means Campbell Stock subject to the
terms and conditions provided in Article VI.

         Section 2.28  "Restricted Stock Award" means an Award granted under
Article VI.

         Section 2.29  "Restriction Period" means a period of time determined
under Section 6.2 during which Restricted Stock is subject to the terms and
conditions provided in Section 6.3.

         Section 2.30  "S & P Index" means the daily stock price index for
industrial companies as published by Standard & Poor's Corporation.

         Section 2.31  "S & P Units" means cash measured by the S & P Index.

         Section 2.32  "SAR" means a stock appreciation right granted under
Section 5.8.

         Section 2.33  "Stock Option Agreement" means an agreement entered into
between a Participant and the Company under Section 5.3.

         Section 2.34  "Subsidiary" means a corporation, domestic or foreign,
the majority of the voting stock of which is owned directly or indirectly by
the Company.


                                  ARTICLE III
                                 ADMINISTRATION

         Section 3.1  Committee to Administer.  The Plan shall be administered
by the Committee.  The Committee shall have full power and authority to
interpret and administer the Plan and to establish and amend rules and
regulations for its administration.  The Committee's decisions shall be final
and conclusive with respect to the interpretation of the Plan and any Award
made under it.

         A majority of the members of the Committee shall constitute a quorum
for the conduct of business at any meeting.  The Committee shall act by
majority vote of the members present at a duly convened meeting, which may
include a meeting by conference telephone call held in accordance with
applicable law.  Action may be taken without a meeting if written consent
thereto is given in accordance with applicable law.

         Section 3.2  Powers of Committee.  (a) Subject to the provisions of
the Plan, the Committee shall have authority, in its discretion, to determine
those Key Employees who shall receive an Award, the time or times when such
Award shall be made, and the type of Award to be granted, whether an Incentive
Stock Option or a Nonqualified Stock Option shall be granted, the number of
shares to be subject to each Option and Restricted Stock Award, and the value
of each Performance Unit.

         (b) An Option, an SAR, a Restricted Stock Award, an unrestricted
Campbell Stock Award, or a Performance Unit Award may be granted by the





                                       3
<PAGE>   6
Committee to a Key Employee who is a Director of the Company only if approved
by the Board. A Director shall not participate in a vote approving a grant to
himself or herself of an Option, an SAR, a Restricted Stock Award, an
unrestricted Campbell Stock Award, or a Performance Unit Award.

         (c) The Committee shall determine the terms, restrictions, and
provisions of the agreement relating to each Award, including such terms,
restrictions, and provisions as shall be necessary to cause certain options to
qualify as Incentive Stock Options.  The Committee may correct any defect or
supply any omission or reconcile any inconsistency in the Plan or in any
agreement relating to an Award, in such manner and to the extent the Committee
shall determine in order to carry out the purposes of the Plan.  The Committee
may, in its discretion, accelerate (i) the date on which any Option or SAR may
be exercised, (ii) the date of termination of the restrictions applicable to a
Restricted Stock Award, or (iii) the end of a Performance Period under a
Performance Unit Award, if the Committee determines that to do so will be in
the best interests of the Company and the Participants in the Plan.


                                   ARTICLE IV
                                     AWARDS

         Section 4.1  Awards.  Awards under the Plan shall consist of Incentive
Stock Options, Nonqualified Stock Options, SARs, Restricted Stock, unrestricted
Campbell Stock and Performance Units.  All Awards shall be subject to the terms
and conditions of the Plan and to such other terms and conditions consistent
with the Plan as the Committee deems appropriate.  Awards under a particular
section of the Plan need not be uniform and Awards under two or more sections
may be combined in one agreement.  Any combination of Awards may be granted at
one time and on more than one occasion to the same Key Employee.

         Section 4.2  Eligibility For Awards.  An Award may be made to any Key
Employee selected by the Committee.  In making this selection and in
determining the form and amount of the Award, the Committee may give
consideration to the functions and responsibilities of the respective Key
Employee, his or her present and potential contributions to the success of the
Campbell Group, the value of his or her services to the Campbell Group, and
such other factors deemed relevant by the Committee.  Non-employee directors
are eligible to receive non-discretionary Awards of current Campbell Stock
pursuant to Article XI.

         Section 4.3  Shares Available Under the Plan.  The Campbell Stock to
be offered under the Plan pursuant to Options, SARs, Performance Unit Awards,
and Restricted Stock and unrestricted Campbell Stock Awards must be Campbell
Stock previously issued and outstanding and reacquired by the Company.  Subject
to adjustment under Section 9.2, no more than 12,000,000 shares of Campbell
Stock shall be issuable upon exercise of Options, SARs, or pursuant to
Performance Unit Awards, Restricted Stock or unrestricted Campbell Stock Awards
granted under the Plan.  Any shares of Campbell Stock subject to an Option
which for any reason is cancelled (excluding shares subject to an Option
cancelled upon the exercise of a related SAR) or terminated without having been
exercised, or any shares of Restricted Stock which are forfeited, shall again
be available for Awards under the Plan.  Shares subject to an Option cancelled
upon the exercise of an SAR shall not again be available for Awards under the
Plan.

         Section 4.4  Limitation on Performance Unit Awards.  For each fiscal
year included in a Performance Period, the maximum aggregate dollar value of
the Performance Units awarded to any Key Employee with respect to such
Performance Period may not exceed 75% of his or her annual salary at the time
such Performance Units are awarded.





                                       4
<PAGE>   7
                                   ARTICLE V
                  STOCK OPTIONS AND STOCK APPRECIATION RIGHTS

         Section 5.1  Award of Stock Options.  The Committee may, from time to
time, subject to Section 3.2(b) and other provisions of the Plan and such terms
and conditions as the Committee may prescribe, award Incentive Stock Options
and Nonqualified Stock Options to any Key Employee.  Awards of Incentive Stock
Options and Nonqualified Stock Options may be separate and not in tandem.

         Section 5.2  Period of Option.  (a) Unless otherwise provided in the
related Stock Option Agreement, an Option granted under the Plan shall be
exercisable only after twelve months have elapsed from the date of grant.
After the twelve-month waiting period, the Option may be exercised at any time
during the term of the Option, in whole or in installments, as specified in the
related Stock Option Agreement.  Subject to Section 5.6, the duration of each
Option shall not be more than ten years from the date of grant.

         (b) Except as provided in Section 5.6, an Option may not be exercised
by a Participant unless such Participant is then, and continually (except for
sick leave, military service, or other approved leave of absence) after the
grant of the Option has been, an employee of the Campbell Group.

         Section 5.3  Stock Option Agreement.  Each Option shall be evidenced
by a Stock Option Agreement, in such form and containing such provisions not
inconsistent with the provisions of the Plan as the Committee from time to time
shall approve.

         Section 5.4  Option Price, Exercise and Payment.  The Option Price of
Campbell Stock under each Option shall be determined by the Committee but shall
be a price not less than 100 percent of the Fair Market Value of Campbell Stock
at the date such Option is granted, as determined by the Committee.

         Options may be exercised from time to time by giving written notice to
the Treasurer of the Company, specifying the number of shares to be purchased.
No Option may be exercised for less than 40 shares unless the issue of a lesser
number is enough to exhaust the Option.  The notice of exercise shall be
accompanied by payment in full of the Option Price in cash or its equivalent,
provided, however, that if the Committee, in its discretion, so provides in the
related Stock Option Agreement, the Option Price may be paid in whole or in
part through the transfer to the Company of shares of Campbell Stock previously
acquired by the Participant, provided the shares so transferred have been held
by the Participant for a period of more than one year and, further provided,
that no Restricted Stock may be transferred as payment of the Option Price.  In
the event such Option Price is paid in whole or in part, with shares of
Campbell Stock, the portion of the Option Price so paid shall be equal to the
value, as of the date of exercise of the Option, of such shares.  The value of
such shares shall be equal to the number of such shares multiplied by the
average of the high and low sales prices of Campbell Stock quoted on the New
York Stock Exchange composite tape on the trading day coincident with the date
of exercise of such Option (or the immediately preceding trading day if the
date of exercise is not a trading day).  Such shares must be delivered (along
with the portion to be paid in cash) within five days after the date of
exercise.  If the Participant fails to pay the Option Price within such
five-day period, the Committee shall have the right to take whatever action it
deems appropriate, including voiding the exercise of the Option.  The Company
shall not issue or transfer Campbell Stock upon exercise of an Option until the
Option Price is fully paid.  If the related Stock Option Agreement so provides,
the Participant may satisfy any amounts required to be withheld by the Company
under applicable federal, state and local tax laws in effect from time to time,
by electing to have the Company withhold a portion of the shares of Campbell
Stock to be delivered for





                                       5
<PAGE>   8
the payment of such taxes on such terms and conditions as the Stock Option
Agreement specifies.

         Section 5.5  Limitations on Incentive Stock Options.  (a)(1) For
Incentive Stock Options granted prior to January 1, 1987, the aggregate Fair
Market Value (determined as of the time such Option is granted) of Campbell
Stock for which a Key Employee may be granted Incentive Stock Options in any
calendar year (under all plans of the Company, its parent, and Subsidiaries
which provide for the granting of Incentive Stock Options) shall not exceed
$100,000, plus any unused limit carryover (as provided by Section 422A(c)(4) of
the Code, prior to its amendment by Pub.  L. No. 99-514) to such year.  If
$100,000 exceeds the aggregate Fair Market Value (determined as of the time the
Option is granted) of the Campbell Stock for which a Key Employee is granted
Incentive Stock Options in any calendar year (under all plans of the Company,
its parent, and Subsidiaries which provide for the granting of Incentive Stock
Options) one- half of such excess shall be an unused limit carryover to each of
the three succeeding calendar years.

         (a)(2) For Incentive Stock Options granted after December 31, 1986,
there is no annual dollar limit on the amount of Incentive Stock Options which
may be granted to a Key Employee, but there is a $100,000 per Key Employee
limit on the Fair Market Value of stock covered by such Options (determined at
the time the Option is granted) that are exercisable by a Key Employee in any
one calendar year.

         (b)(1) Each Incentive Stock Option granted prior to January 1, 1987,
shall not be exercisable while there is outstanding any Incentive Stock Option
that was previously granted to the Participant by the Company, its parent, or a
Subsidiary (determined as of the time such Option was granted) or a predecessor
of any of such corporations.  An Incentive Stock Option shall be treated as
outstanding for this purpose until it is deemed exercised in full or expires by
reason of lapse of time.

         (b)(2) For Incentive Stock Options granted after December 31, 1986,
the rules set forth in Section 5.5(b)(1) above, (pertaining to the requirement
that Incentive Stock Options granted prior to January 1, 1987, be exercised in
the order granted), are not applicable.

         (c) An Incentive Stock Option shall not be awarded to any Key Employee
who, at the time of award, owns stock possessing more than ten percent of the
total combined voting power of all classes of stock of the Company or of any
Subsidiary or parent of the Company.

         Section 5.6 TERMINATION OF EMPLOYMENT.  (a) If the employment of a
Participant with the Campbell Group is terminated for reasons other than (i)
death, (ii) discharge for cause, (iii) retirement, or (iv) resignation, the
Participant may exercise an Option, except an Incentive Stock Option, at any
time within three years after such termination, to the extent of the number of
shares covered by such Option which were exercisable at the date of such
termination; except that an option shall not be exercisable on any date beyond
the expiration of such three-year period or the expiration date of such Option,
whichever occurs first.

         (b) If the employment of a Participant with the Campbell Group is
terminated for cause, any Options of such Participant shall expire and any
rights thereunder shall terminate immediately.  Any Option of a Participant
whose service is terminated by resignation may be exercised at any time within
three months of such resignation to the extent that the number of shares
covered by such Option were exercisable at the date of such resignation,





                                       6
<PAGE>   9
except that an Option shall not be exercisable on any date beyond the
expiration date of such Option.

         (c) Should a Participant, who is not eligible to retire under the
Company's pension plan or a pension plan of any affiliated Company, die either
while in the employ of the Campbell Group or after termination of such
employment (other than discharge for cause), the Option rights, except
Incentive Stock Option Rights, of such deceased Participant may be exercised by
his or her Personal Representative at any time within three years after the
Participant's death to the extent of the number of shares covered by such
Option which were exercisable at the date of such death, except that an Option
shall not be so exercisable on any date beyond the expiration date of such
Option.

         (d) After February 29, 1996, should a Participant who is eligible to
retire under the Company's pension plan or a pension plan of any affiliated
company die prior to the vesting of all Options, any installment or
installments not then exercisable shall become fully exercisable as of the date
of Participant's death and the Option rights, except Incentive Stock Option
Rights, may be exercised by the Participant's Personal Representative at any
time prior the expiration date of any Option.

         (e) Should a Participant, who retires after February 29, 1996, die
prior to exercising all Options, then his or her Option rights, except
Incentive Stock Option Rights, may be exercised by the Participant's Personal
Representative at any time prior to the expiration date of any Options.

         (f) If a Participant who was granted a Stock Option dies within 180
days of the expiration date of such Option, and if on the date of death the
Participant was then entitled to exercise such Option, including options vested
pursuant to section 5.6 (d), and if the Option expires without being exercised,
the Personal Representative of the Participant shall receive in settlement a
cash payment from the Company of a sum equal to the amount, if any, by which
the Fair Market Value (determined on the expiration date of the Option) of
Campbell Stock subject to the Option exceeds the Option Price.

         (g) Any Option, except an Incentive Stock Option, of a Participant who
retires after February 29, 1996,  may be exercised at any time prior to the
expiration date of such Option.  In the event the Participant's employment with
the Campbell Group terminates prior to the vesting of all Options, and if the
Participant is eligible to retire under the Company's pension plan or a pension
plan of any affiliated company at the date of such termination, any installment
or installments not then exercisable shall become fully exercisable as of the
effective date of such termination.  If the Participant receives severance
payments from the Company or any affiliated company and becomes eligible to
retire during the severance payment period, all of the Participant's options
shall become fully exercisable as of the date of such Participant's retirement
eligibility date and may be exercised at any time prior to the expiration date
of such Option.

         (h) Incentive Stock Options, that have not previously expired, must be
exercised within three months following Participant's termination of
employment, unless employment is terminated because of disability in which
event the exercise period is extended to one year following termination.





                                       7
<PAGE>   10
                                   ARTICLE VI
                                RESTRICTED STOCK

         Section 6.1  Award of Restricted Stock.  (a) The Committee may make a
Restricted Stock Award to any Participant, subject to this Article VI and to
such other terms and conditions as the Committee may prescribe.

         (b)  Each certificate for Restricted Stock shall be registered in the
name of the Participant and deposited by him or her, together with a stock
power endorsed in blank, with the Company, unless the Participant has elected
to defer pursuant to Section 8.1.

         Section 6.2  Restriction Period.  At the time of making a Restricted
Stock Award, the Committee shall establish the Restriction Period applicable to
such Award.  The Committee may establish different Restriction Periods from
time to time and each Restricted Stock Award may have a different Restriction
Period, in the discretion of the Committee.  Restriction Periods, when
established for each Restricted Stock Award, shall not be changed except as
permitted by Section 6.3.

         Section 6.3  Other Terms and Conditions.  Campbell Stock, when awarded
pursuant to a Restricted Stock Award, will be represented by a stock
certificate registered in the name of the Participant who receives the
Restricted Stock Award, unless the Participant has elected to defer pursuant to
Section 8.1.  Such certificate shall be deposited with the Company as provided
in Section 6.1(b).  The Participant shall be entitled to receive dividends
during the Restriction Period and shall have the right to vote such Campbell
Stock and all other shareholder's rights, with the exception that (i) the
Participant will not be entitled to delivery of the stock certificate during
the Restriction Period, (ii) the Company will retain custody of the Campbell
Stock during the Restriction Period, (iii) a breach of a restriction or a
breach of the terms and conditions established by the Committee pursuant to the
Restricted Stock Award will cause a forfeiture of the Restricted Stock Award.
The Committee may, in addition, prescribe additional restrictions, terms, or
conditions upon or to the Restricted Stock Award.

         Section 6.4  Restricted Stock Award Agreement.  Each Restricted Stock
Award shall be evidenced by a Restricted Stock Award Agreement in such form and
containing such terms and conditions not inconsistent with the provisions of
the Plan as the Committee from time to time shall approve.  If the Restricted
Stock Award Agreement so provides, the Participant may satisfy any amounts
required to be withheld by the Company under applicable federal, state and
local tax laws in effect from time to time, by electing to have the Company
withhold a portion of the Restricted Stock Award to be delivered for the
payment of such taxes on such terms and conditions as the Restricted Stock
Award Agreement specifies.

         Section 6.5  Termination of Employment.  The Committee may, in its
sole discretion, establish rules pertaining to the Restricted Stock Award in
the event of termination of employment (by retirement, disability, death, or
otherwise) of a Participant prior to the expiration of the Restriction Period.

         Section 6.6  Payment for Restricted Stock.  Restricted Stock Awards
may be made by the Committee under which the Participant shall not be required
to make any payment for the Campbell Stock or, in the alternative, under which
the Participant, as a condition to the Restricted Stock Award, shall pay all
(or any lesser amount than all) of the Fair Market Value of the Campbell Stock,
determined as of the date the Restricted Stock Award is made.  If the latter,
such purchase price shall be paid in cash as provided in the Restricted Stock
Award Agreement.





                                       8
<PAGE>   11
                                  ARTICLE VII
                           AWARD OF PERFORMANCE UNITS

         Section 7.1  Award of Performance Units.  The Committee may award
Performance Units to any Participant.  Each Performance Unit shall represent
the right of a Participant to receive an amount equal to the value of the
Performance Unit, determined in the manner established by the Committee at the
time of Award.

         Section 7.2  Performance Period.  At the time of each Performance Unit
Award, the Committee shall establish, with respect to each such Award, a
Performance Period over which the performance of the Participant shall be
measured.  There may be more than one Award in existence at any one time, and
Performance Periods may differ.

         Section 7.3  Performance Measures.  (a) Performance Units shall be
awarded to a Participant contingent upon the future performance of the Company
and/or of the Subsidiary, division, or department for which he or she is
employed over the Performance Period, or contingent upon such other performance
measures as the Committee may deem appropriate.  The Committee shall establish
the performance measures applicable to the Participant prior to the beginning
of each Performance Period, but such performance measures may be subject to
such later revisions to reflect significant unforeseen events or changes as the
Committee shall deem appropriate.

         (b)  At the time of each Performance Unit Award, the Committee shall
establish target performance goals to be achieved with the Performance Period.

         Section 7.4  Performance Unit Value.  Each Performance Unit shall have
a maximum dollar value established by the Committee at the time of the Award.
The earned value of a Performance Unit will be determined by the Committee in
respect of a Performance Period in relation to the degree of attainment of
target performance.  The value of a Performance Unit may, in the discretion of
the Committee, be equal to the Fair Market Value of one share of Campbell
Stock.

         Section 7.5  Award Criteria.  In determining the number of Performance
Units to be granted to any Participant, the Committee shall take into account
the Participant's responsibility level, performance, potential, cash
compensation level, other incentive awards, and such other considerations as it
deems appropriate.

         Section 7.6  Payment.  (a) Following the end of Performance Period, a
Participant holding Performance Units will be entitled to receive payment of an
amount, not exceeding the maximum value of the Performance Units, based on the
achievement of the performance measures for such Performance Period, as
determined by the Committee.

         (b)  Payment of Performance Units shall be made in cash, whether
payment is made at the end of the Performance Period or is deferred pursuant to
Section 8.1, except that Performance Units which are valued using Campbell
Stock shall be paid in Campbell Stock.  Payment shall be made in a lump sum or
in installments and shall be subject to such other terms and conditions as
shall be determined by the Committee.

         Section 7.7  Termination of Employment.  (a) A Performance Unit Award
shall terminate for all purposes if the Participant does not remain
continuously in the employ of the Campbell Group at all times during the
applicable  Performance Period, except as may otherwise be determined by the
Committee.

         (b)  In the event that a Participant holding a Performance Unit ceases
to be an employee of the Campbell Group following the end of the





                                       9
<PAGE>   12
applicable Performance Period but prior to full payment according to the terms
of the Performance Unit Award, payment shall be made in accordance with terms
established by the Committee for the payment of such Performance Unit.

         Section 7.8  Performance Unit Agreements.  Performance Unit Awards
shall be evidenced by Performance Unit Agreements in such form and containing
such provisions not inconsistent with the provisions of the Plan as the
Committee shall determine.


                                  ARTICLE VIII
                              DEFERRAL OF PAYMENTS

         Section 8.1  Election to Defer.  (a) Except with respect to Restricted
Stock which is restricted only by a length of service condition, a Participant
may elect, no later than June 30 of the Fiscal Year preceding the last Fiscal
Year of any Performance Period, to defer until the termination of his or her
employment with the Campbell Group by retirement or otherwise, all or a portion
of any related earned Performance Units or Restricted Stock.  With respect to
Restricted Stock which is restricted only by a length of service condition, a
participant may elect, no later than 180 days before the expiration of the
length of service condition (or within such other time period as may be
provided in a Restricted Stock Award Agreement), to defer for a set number of
years (not less than two) or until the termination of his or her employment
with the Campbell Group by retirement or otherwise, all or a portion of his or
her related award.  The value of the Performance Units or Restricted Stock so
deferred shall be allocated to a Deferred Award Account established for the
Participant.  Participants who are subject to tax in a foreign country are not
eligible to defer payment of Performance Units unless a deferral election has
been approved for the Participant by the Treasurer of the Company.

         (b)  A Participant's Deferred Award Account for the deferral of
Performance Units shall be credited at the end of the Performance Period with
Campbell Stock, cash, or S & P Units as the Participant shall have elected in
writing at the time of his or her election under Section 8.1(a) above.  A
Participant who elects to defer Restricted Stock shall be credited at the time
of election with Campbell Stock in the Participant's Deferred Award Account.
The Participant's Deferred Award Account shall be an unfunded bookkeeping
account only.

         Section 8.2  Deferral Procedures and Measurement of Deferred Account.
The Committee, or the Treasurer of the Company, if designated by the Committee,
shall establish procedures and rules regarding the timing of deferred
elections, the time period for deferral, the maximum number of annual
installment payments, the measurement units for valuing Deferred Accounts,
transfer of the balances in Deferred Accounts among measurement units,
statements of Deferred Accounts, the time and manner of payment of Deferred
Accounts, and other administrative items for Deferred Accounts.

         Section 8.3  Payment in the Event of Death.  If the Participant dies
(before  or after his or her retirement), any portion of his or her Deferred
Award Account then unpaid shall be paid to the beneficiaries named in the most
recent beneficiary designation filed with the Treasurer of the Company or, in
the absence of such designation, paid to, or as directed by, his or her
Personal Representative, in such one or more installments as the Participant
may have elected, in writing, coincident with the election made pursuant to
Section 8.1.

         Section 8.4  Financial Hardship.  (a) In the event a Participant,
before termination of his or her employment, experiences financial hardship,
the Participant may request, and the Committee in its sole discretion may
grant, a





                                       10
<PAGE>   13
distribution in one lump sum of such portion of the amount credited to the
Participant's Deferred Award Account as is required to relieve such financial
hardship and is not reasonably available from the Participant's other
resources. Such request shall be irrevocable and shall be made at least six
months in advance of the distribution.

         (b)  In the event a Participant, after termination of his or her
employment, experiences financial hardship, the Participant may request, and
the Committee in its sole discretion may grant, an acceleration of the
Participant's elected number of installments under Section 8.3, to the extent
necessary to relieve such financial hardship.

         (c)  For purposes of this Section 8.4, a distribution will be on
account of "financial hardship" if the distribution is necessary due to severe
and unanticipated financial hardship caused by an event beyond the control of
the Participant.  The Committee, in its sole discretion, shall determine
whether or not a Participant has experienced "financial hardship" within the
meaning of this Section 8.4.

         Section 8.5  Conditions of Payment of Deferred Award Accounts.  Prior
to a Change in Control (as hereinafter defined), a Participant who is
discharged for willful, deliberate or gross misconduct as determined by the
Company shall, unless otherwise determined by the Committee in connection with
the termination of his or her employment, lose any right to receive payment of
his or her Deferred Award Account.

         No installment of a Deferred Award Account of a Participant whose
service with the Campbell Group shall have terminated by retirement or
otherwise shall be paid unless, from the time of termination until the time for
such payment or until his or her death, whichever happens first, the
Participant shall have continuously refrained from engaging in any business
directly or indirectly competitive with the Campbell Group.  If the Participant
violates this condition, all rights in the unpaid portion of his or her
Deferred Award Account shall be forfeited to the Company.  The Committee may
waive this condition, upon the written request of a Participant, if in its sole
judgment the nonfulfillment of the condition will have no substantial adverse
effect upon the Campbell Group.  The request shall fully describe the proposed
competitive activity, and the waiver shall be limited to the specific
competitive activity so described.

                                   ARTICLE IX
                            MISCELLANEOUS PROVISIONS

         Section 9.1  Nontransferability.  Unless otherwise provided by the
Committee, no option, SAR, share of Restricted Stock, or Performance Unit under
the Plan shall be transferable by the Participant otherwise than by will or, if
the Participant dies intestate, by the laws of descent and distribution.  All
Awards shall be exercisable or received during the Participant's lifetime only
by such Participant or his Personal Representative.  Any transfer contrary to
this Section 9.1 will nullify the Option, SAR, Performance Unit, or share of
Restricted Stock.

         Section 9.2  Adjustments Upon Changes in Stock.  In case of any
reorganization, recapitalization, stock split, stock dividend, combination of
shares, merger, consolidation, rights offering, or any other changes in the
corporate structure or shares of the Company, appropriate adjustments may be
made by the Committee (or if the Company is not the surviving corporation in
any such transaction, the board of directors of the surviving corporation) in
the aggregate number and kind of shares subject to the Plan, and the number and
kind of shares and the price per share subject to outstanding Options or which
may be issued under outstanding Restricted Stock Awards or pursuant to





                                       11
<PAGE>   14
unrestricted Campbell Stock Awards.  Appropriate adjustments may also be made
by the Committee in the terms of any Awards under the Plan, subject to Article
XI, to reflect such changes and to modify any other terms of outstanding Awards
on an equitable basis, including modifications of performance goals and changes
in the length of Performance Periods.

         Section 9.3  Amendment, Suspension, and Termination of Plan.  (a) The
Board may suspend or terminate the Plan or any portion thereof at any time, and
may amend, subject to Section 11.6, the Plan from time to time in such respects
as the Board may deem advisable in order that any Awards thereunder shall
conform to any change in applicable laws or regulations or in any other respect
the Board may deem to be in the best interests of the Company; provided,
however, that no such amendment shall, without stockholder approval, (i) except
as provided in Section 9.2, increase the number of shares of Campbell Stock
which may be issued under the Plan, (ii) modify the requirements as to
eligibility for participation in the Plan, (iii) materially increase the
benefits accruing to Participants under the Plan, (iv) make any other change
that would disqualify the Plan for purposes of the exemption provided by Rule
16b-3(c)(2) of the Securities and Exchange Commission, (v) reduce the Option
Price below the Fair Market Value of Campbell Stock on the day the Option is
awarded, (vi) permit the award of SARs other than in tandem with an Option,
(vii) permit the exercise of an SAR during the first six months of its term
except as otherwise provided herein, (viii) permit the exercise of an Option or
SAR without surrender of the related SAR or Option, or (ix) extend the
termination date of the Plan.  No such amendment, suspension, or termination
shall alter or impair any outstanding Options, SARs, shares of Restricted
Stock, or Performance Units without the consent of the Participant affected
thereby.

         (b)  With the consent of the Participant affected thereby, the
Committee may amend or modify any outstanding Options.  Restricted Stock
Awards, or Performance Unit Awards in any manner to the extent that the
Committee would have had the authority under the Plan initially to award such
Options, SARs, Restricted Stock Awards, or Performance Unit Awards as so
modified or amended, including without limitation, to change the date or dates
as of which such Options or SARs may be exercised, to remove the restrictions
on shares of Restricted Stock, or to modify the manner in which Performance
Units are determined and paid.

         Section 9.4  Nonuniform Determinations.  The Committee's
determinations under the Plan, including without limitation, (i) the
determination of the Key Employees to receive Awards, (ii) the form, amount,
and timing of such Awards, (iii) the terms and provisions of such Awards and
(iv) the agreements evidencing the same, need not be uniform and may be made by
it selectively among Key Employees who receive, or who are eligible to receive,
Awards under the Plan, whether or not such Key Employees are similarly
situated.  This Section 9.4 shall not apply to current Campbell Stock Awards to
non-employee directors which shall be uniform and non-discretionary in
accordance with Article XI.

         Section 9.5  General Restriction.  Each Award under the Plan shall be
subject to the condition that, if at any time the Committee shall determine
that (i) the listing, registration, or qualification of the shares of Campbell
Stock subject or related thereto upon any securities exchange or under any
state or federal law (ii) the consent or approval of any government or
regulatory body, or (iii) an agreement by the Participant with respect thereto,
is necessary or desirable, then such Award shall not become exercisable in
whole or in part unless such listing, registration, qualification, consent,
approval, or agreement shall have been effected or obtained free of any
conditions not acceptable to the Committee.





                                       12
<PAGE>   15
         Section 9.6  No Right To Employment.  Neither the action of the
Company in establishing the Plan, nor any action taken by it or by the Board or
the Committee under the Plan, nor any provision of the Plan, shall be construed
as giving to any person the right to be retained in the employ of the Company
or any Subsidiary.

                                   ARTICLE X
                        CHANGE IN CONTROL OF THE COMPANY

         Section 10.1  Contrary Provisions.  Notwithstanding anything contained
in the Plan to the contrary, the provisions of this Article X shall govern and
supersede any inconsistent terms or provisions of the Plan.

         Section 10.2  Definitions.

         Change in Control. For purposes of the Plan "Change in Control" shall
mean any of the following events: (a) The acquisition in one or more
transactions by any "Person" (as the term person is used for purposes of
Section 13(d) or 14(d) of the Securities Exchange Act of 1934, as amended (the
"1934 Act")) of "Beneficial Ownership" (within the meaning of Rule 13d-3
promulgated under the 1934 Act) of twenty-five percent (25%) or more of the
combined voting power of the Company's then outstanding voting securities (the
"Voting Securities"), provided, however, that for purposes of this Section
10.2(a), the Voting Securities acquired directly from the Company by any Person
shall be excluded from the determination of such Person's Beneficial Ownership
of Voting Securities (but such Voting Securities shall be included in the
calculation of the total number of Voting Securities then outstanding); or

         (b) The individuals who, as of January 25, 1990, are members of the
Board (the "Incumbent Board"), cease for any reason to constitute at least
two-thirds of the Board; provided, however, that if the election, or nomination
for election by the Company's stockholders, of any new director was approved
by a vote of at least two-thirds of the Incumbent Board, such new director
shall, for purposes of the Plan, be considered as a member of the Incumbent
Board; or

         (c) Approval by stockholders of the Company of (1) a merger or
consolidation involving the Company if the stockholders of the Company,
immediately before such merger or consolidation, do not own, directly or
indirectly immediately following such merger or consolidation, more than eighty
percent (80%) of the combined voting power of the outstanding voting securities
of the corporation resulting from such merger or consolidation in substantially
the same proportion as their ownership of the Voting Securities immediately
before such merger or consolidation or (2) a complete liquidation or
dissolution of the Company or an agreement for the sale or other disposition of
all or substantially all of the assets of the Company; or

         (d) Acceptance of stockholders of the Company of shares in a share
exchange if the stockholders of the Company, immediately before such share
exchange, do not own, directly or indirectly immediately following such share
exchange, more than eighty percent (80%) of the combined voting power of the
outstanding voting securities of the corporation resulting from such share
exchange in substantially the same proportion as their ownership of the Voting
Securities outstanding immediately before such share exchange.

         Notwithstanding the foregoing, a Change in Control shall not be deemed
to occur solely because twenty-five percent (25%) or more of the then
outstanding Voting Securities is acquired by (i) a trustee or other fiduciary
holding securities under one or more employee benefit plans maintained by the
Company or any of its subsidiaries, (ii) any corporation which, immediately





                                       13
<PAGE>   16
prior to such acquisition, is owned directly or indirectly by the stockholders
of the Company in the same proportion as their ownership of stock in the
Company immediately prior to such acquisition, (iii) any "Grandfathered
Dorrance Family Stockholder" (as hereinafter defined) or (iv) any Person who
has acquired such Voting Securities directly from any Grandfathered Dorrance
Family Stockholder but only if such Person has executed an agreement which is
approved by two-thirds of the Board and pursuant to which such Person has
agreed that he (or they) will not increase his (or their) Beneficial Ownership
(directly or indirectly) to 30% or more of the outstanding Voting Securities
(the "Standstill Agreement") and only for the period during which the
Standstill Agreement is effective and fully honored by such Person.  For
purposes of this Section, "Grandfathered Dorrance Family Stockholder" shall
mean at any time a "Dorrance Family Stockholder" (as hereinafter defined) who
or which is at the time in question the Beneficial Owner solely of (v) Voting
Securities Beneficially Owned by such individual on January 25, 1990, (w)
Voting Securities acquired directly from the Company, (x) Voting Securities
acquired directly from another Grandfathered Dorrance Family Stockholder, (y)
Voting Securities which are also Beneficially Owned by other Grandfathered
Dorrance Family Stockholders at the time in question, and (z) Voting Securities
acquired after January 25, 1990 other than directly from the Company or from
another Grandfathered Dorrance Family Stockholder by any "Dorrance Grandchild"
(as hereinafter defined) provided that the aggregate amount of Voting
Securities so acquired by each such Dorrance Grandchild shall not exceed five
percent (5%) of the Voting Securities outstanding at the time of such
acquisition.  A "Dorrance Family Stockholder" who or which is at the time in
question the Beneficial Owner of Voting Securities which are not specified in
clauses (v),  (w), (x), (y) and (z) of the immediately preceding sentence shall
not be a Grandfathered Dorrance Family Stockholder at the time in question.
For purposes of this Section, "Dorrance Family Stockholders" shall mean
individuals who are descendants of the late Dr. John T. Dorrance, Sr. and/or
the spouses, fiduciaries and foundations of such descendants.  A "Dorrance
Grandchild" means as to each particular grandchild of the late Dr. John T.
Dorrance, Sr., all of the following taken collectively: such grandchild, such
grandchild's descendants and/or the spouses, fiduciaries and foundations of
such grandchild and such grandchild's descendants.

         Moreover, notwithstanding the foregoing, (i) a Change in Control shall
not be deemed to occur solely because any Person (the "Subject Person")
acquired Beneficial Ownership of more than the permitted amount of the
outstanding Voting Securities as a result of the acquisition of Voting
Securities by the Company which, by reducing the number of Voting Securities
outstanding, increases the proportional number of shares Beneficially Owned by
the Subject Person, provided that if a Change in Control would occur (but for
the operation of this sentence) as a result of the acquisition of Voting
Securities by the Company, and after such share acquisition by the Company, the
Subject Person becomes the Beneficial Owner of any additional Voting Securities
which increases the percentage of the then outstanding Voting Securities
Beneficially Owned by the Subject Person, then a Change in Control shall occur
and (ii) a Change in Control described in Section 10.2(a) with respect to any
Participant shall not be deemed to occur by reason of the Participant's
acquisition of Beneficial Ownership (including the acquisition of Beneficial
Ownership by a group of which the Participant is a member) with respect to any
transaction on which the Participant would rely on Rule 16b-3(e) promulgated
under the Exchange Act.

         Cause.  For purposes of the Plan the term, "Cause" shall mean the
termination of a Participant's employment by reason of his or her (a)
conviction of a felony or (b) engaging in conduct which constitutes willful
gross misconduct which is demonstrably and materially injurious to the Company,
monetarily or otherwise.  No act, nor failure to act, on the Employee's part,
shall be considered "willful" unless he or she has acted, or failed to act,
with an absence of good faith and without a reasonable belief





                                       14
<PAGE>   17
that his or her action or failure to act was in the best interest of the
Company.

         Section 10.3  "Adjusted Fair Market Value" means, in the event of a
Change in Control, the greater of (a) the highest price per share of Campbell
Stock paid to holders of the shares of Campbell Stock in any transaction (or
series of transactions) constituting or resulting in a Change in Control or (b)
the highest Fair Market Value of a share of Campbell Stock during the ninety
(90) day period ending on the date of a Change in Control.

         Section 10.4  Upon a Change in Control, (a) all Options and SARs
outstanding on the date of such Change in Control (other than any Options or
SARs granted to David W. Johnson) shall become immediately and fully
exercisable and (b) any Participant who may be subject to liability under
Section 16(b) of Securities Exchange Act of 1934, as amended, (other than any
Options or SARs granted to David W. Johnson) will be permitted to surrender for
cancellation for a period of sixty (60) days commencing after the later of such
Change in Control or the expiration of six months from the date of grant, any
Option or SAR (or portion of an Option or SAR), other than an Incentive Stock
Option granted prior to  January 25, 1990, to the extent not yet exercised and
the Participant will be entitled to receive a cash payment in an amount equal
to the excess, if any, in respect of each Option or SAR surrendered, (1)(i)
except as described in clause (ii) below, the greater of (x) the Fair Market
Value, on the date preceding the date of surrender of the shares subject to the
Option or SAR (or portion thereof) surrendered or (y) the Adjusted Fair Market
Value of the Shares subject to the Option or SAR (or portion thereof)
surrendered or (ii) in the case of an Incentive Stock Option or an SAR issued
in connection with an Incentive Stock Option, the Fair Market Value, on the
date preceding the date of surrender, of the Shares subject to the Option or
SAR (or portion thereof) surrendered, over (2) the aggregate purchase price for
such Shares under the Option or SAR.

         Section 10.5  Upon a Change in Control, all restrictions upon any
shares of Restricted Stock (other than Restricted Stock which is subject to
performance related restrictions ("Performance Restricted Stock") and
Restricted Stock granted to David W. Johnson) shall lapse immediately and all
such shares shall become fully vested in the Participant and shall promptly be
delivered to the Participant.

         Section 10.6  (a) Upon a Change in Control, the Participant (other
than David W. Johnson) shall (1) become vested in, and restrictions shall lapse
on, the greater of (i) fifty percent (50%) of the Performance Restricted Stock
or Performance Units or (ii) a pro rata portion of such Performance Restricted
Campbell Stock based on the portion of the Performance Period that has elapsed
to the date of the Change in Control and the aggregate vesting percentage
determined pursuant to this clause (ii) shall be applied to vesting first such
awards granted the farthest in time preceding the Change in Control (the
"Vested Performance Awards") and (2) be entitled to receive (A) in respect of
all Performance Units which become vested as a result of a Change in Control, a
cash payment within thirty (30) days after such Change in Control equal to the
product of the then current value of a Performance Unit multiplied by the
number of Performance Units which become vested in accordance with this Section
10.6 and (B) in respect of all shares of Performance Restricted Stock which
become vested as a result of a Change in Control, the prompt delivery of such
shares.

         (b) With respect to any shares of Performance Restricted Stock or
Performance Units which do not become vested pursuant to Section 10.6(a) (the
"Continuing Awards"), such shares or units (or the proceeds thereof) shall
continue to be outstanding for the remainder of the applicable Performance
Period (as if such shares or units were the only shares or units granted in
respect of each such Performance Period) and subject to the applicable Award
Criteria as modified below.





                                       15
<PAGE>   18
         Section 10.7  Deferred Awards Accounts.  (a) Upon a Change in Control,
each share of Campbell Stock credited to a Participant's Deferred Award Account
shall be converted into cash in an amount equal to the greater of (a) the Fair
Market Value per share of the Campbell Stock or (b) Adjusted Fair Market Value
and shall thereafter be credited with interest as provided in Section 8.2(b) of
Article VIII.

         (b) Upon a Participant's termination of employment by the Participant
or by his or her employer for any reason (other than for Cause) within two
years following a Change in Control, the Company shall pay in a lump sum cash
payment the value of his or her Deferred Award Account (together with any
interest accrued thereon to the date of payment).

         Section 10.8  Amendment or Termination.  (a) This Article X shall not
be amended or terminated at any time if any such amendment or termination would
adversely affect the rights of any Participant under the Plan.

         (b) For a period of twenty-four (24) months following a Change in
Control, the Plan shall not be terminated (unless replaced by a comparable
long-term incentive plan) and during such period the Plan (or such replacement
plan) shall be administered in a manner such that Participants will be provided
with long-term incentive awards producing reward opportunities generally
comparable to those provided prior to the Change in Control.  Any amendment or
termination of the Plan prior to a Change in Control which (1) was at the
request of a third party who has indicated an intention or taken steps
reasonably calculated to effect a Change in Control or (2) otherwise arose in
connection with or in anticipation of a Change in Control, shall be null and
void and shall have no effect whatsoever.

         (c) Following a Change in Control, the Plan shall be amended as
necessary to make appropriate adjustments to the Award Criteria for the
Continuing Awards for (a) any negative effect that the costs and expenses
incurred by the Company and its Subsidiaries in connection with the Change in
Control may have on the achievement of performance goals under the Plan and (b)
any changes to the Company and/or its Subsidiaries (including, but not limited
to, changes in corporate structure, capitalization and increased interest
expense as a result of the incurrence or assumption by the Company of
acquisition indebtedness) following the Change in Control so as to preserve the
reward opportunities and Award Criteria for comparable performance under the
Plan as in effect on the date immediately prior to the Change in Control.

         Section 10.9  Trust Arrangement.  All benefits under the Plan
represent an unsecured promise to pay by the Company.  The Plan shall be
unfunded and the benefits hereunder shall be paid only from the general assets
of the Company resulting in the Participants having no greater rights than the
Company's general creditors; provided, however, nothing herein shall prevent or
prohibit the Company from establishing a trust or other arrangement for the
purpose of providing for the payment of the benefits payable under the Plan.


                                   ARTICLE XI
         UNRESTRICTED CAMPBELL STOCK AWARDS FOR NON-EMPLOYEE DIRECTORS

         Section 11.1  Award of Current Campbell Stock to Non-Employee
Directors.  An award of 200 shares of Campbell Stock (based on Company
capitalization on September 23, 1991, and adjusted for any change in such
capital structure pursuant to Section 11.2) shall be made on December 1, 1991,
to each non-employee director who is elected at the Annual Meeting of
Shareowners on November 21, 1991.  Thereafter, awards of 200 shares of Campbell
Stock shall be made on December 1 of succeeding years to each non-employee
director who is elected at subsequent Annual Meetings of Shareowners.
Non-employee directors





                                       16
<PAGE>   19
who are not initially elected at an Annual Meeting of Shareowners shall receive
a pro rata portion of 200 shares of Campbell Stock within 10 business days of
his or her election based on the number of months remaining from date  of
election until the next Annual Meeting of Shareowners divided by twelve.  Any
fractional shares resulting from such calculation shall be rounded up to the
nearest whole number.

         Section 11.2  Stock Split, Stock Dividend, or Extraordinary
Distribution.  In the event the number of shares of Campbell Stock is increased
at any time after September 23, 1991, by a stock split, by declaration by the
Board of a dividend payable only in shares of such stock, or by any other
extraordinary distribution of shares, the number of shares granted pursuant to
Section 11.1 shall be proportionately adjusted.

         Section 11.3  Organizational Changes.  In the event a merger,
consolidation, reorganization, or other change in corporate structure which
materially changes the terms or value of the Campbell Stock, the number of
shares granted pursuant to Section 11.1 shall be adjusted in such manner as the
Board in its sole discretion shall determine to be equitable and consistent
with the purposes of this Article XI.  Such determination shall be conclusive
for all purposes with respect to the grant made in Section 11.1 Such adjustment
shall comply with the restriction on amendments set forth in Section 11.6

         Section 11.4  Election by Non-employee Directors to Receive Campbell
Stock.  Each non-employee director may elect to receive all or a portion (in
10% increments) of the annual cash retainer for Board service and other cash
compensation in shares of Campbell Stock, which will be issued quarterly.  Such
election shall be irrevocable and shall be made at least six months in advance
of the date the non-employee director receives the quarterly payment.  Only
whole numbers of shares will be issued and any fractional shares shall be paid
in cash.  For purposes of computing the number of shares earned and their
taxable value each quarter, the value of each share shall be equal to the mean
between the reported high and low prices of Campbell Stock on the New York
Stock Exchange composite tape on the last business day of the quarter.  If a
Participant dies prior to payment of all shares earned, the balance due shall
be payable in full to the Participant's designated beneficiary under the
Director's Retirement Program, or, if none, to the Participant's estate, in
cash.

         Section 11.5  No right to Continuance as a director.  Neither the
action of the Company in establishing the Plan, nor the awarding of current
Campbell Stock shall be deemed (i) to create any obligation on the part of the
Board to nominate any director for reelection by the Company's shareowners or
(ii) to be evidence of any agreement or understanding, express or implied, that
the director has a right to continue as a director for any period of time or at
any particular rate of compensation.

         Section 11.6  Amendment.  The amount, pricing and timing of
unrestricted Campbell Stock Awards set forth in Section 11.1 shall not be
amended (including amendments to reflect adjustments pursuant to Section 11.3)
more than once every six months, other than to comport with changes in the
Code, the Employee Retirement Income Security Act of 1974, as amended, or the
rules thereunder.


                                  ARTICLE XII
              UNRESTRICTED CAMPBELL STOCK AWARDS FOR KEY EMPLOYEES

         Section 12.1  The Committee may make awards of unrestricted Campbell
Stock to Key Employees in recognition of outstanding achievements or as a





                                       17
<PAGE>   20
supplemental award for Key Employees who receive Restricted Stock Awards when
Company performance exceeds the established financial goals.

         Section 12.2  Each certificate for unrestricted Campbell Stock shall
be registered in the name of the Participant and immediately be delivered to
him or her.





                                       18

<PAGE>   1
- --------------------------------------------------------------------------------

                                                                   Exhibit 10(b)


                             CAMPBELL SOUP COMPANY





                             ----------------------





                         1994 Long-Term Incentive Plan





                             ----------------------





                          As Amended February 22, 1996





- --------------------------------------------------------------------------------
<PAGE>   2

                             CAMPBELL SOUP COMPANY

                         1994 LONG-TERM INCENTIVE PLAN

                               TABLE OF CONTENTS

<TABLE>
<CAPTION>

Article                                                                      Page
- -------                                                                      ----
<S>                                                                           <C>
I.       Purpose and Effective Date   . . . . . . . . . . . . . . . . . . . .  1

II.      Definitions  . . . . . . . . . . . . . . . . . . . . . . . . . . . .  1

III.     Administration   . . . . . . . . . . . . . . . . . . . . . . . . . .  3

IV.      Awards   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  4

V.       Stock Options and Stock Appreciation Rights  . . . . . . . . . . . .  6

VI.      Restricted Stock   . . . . . . . . . . . . . . . . . . . . . . . . .  9

VII.     Unrestricted Campbell Stock Awards for Non-
           Employee Directors . . . . . . . . . . . . . . . . . . . . . . . . 10

VIII     Unrestricted Campbell Stock Awards for Key
           Employees  . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

IX.      Award of Performance Units   . . . . . . . . . . . . . . . . . . . . 12

X.       Deferral of Payments   . . . . . . . . . . . . . . . . . . . . . . . 13

XI.      Miscellaneous Provisions   . . . . . . . . . . . . . . . . . . . . . 16

XII.     Change in Control of the Company   . . . . . . . . . . . . . . . . . 17
</TABLE>




<PAGE>   3
                                   ARTICLE I


                           PURPOSE AND EFFECTIVE DATE

         Section 1.1 PURPOSE. The purpose of the Plan is to provide financial
incentives for selected Key Employees of the Campbell Group and for the
non-employee Directors of the Company, thereby promoting the long-term growth
and financial success of the Campbell Group by (i) attracting and retaining
employees and Directors of outstanding ability, (ii) strengthening the Campbell
Group's capability to develop, maintain, and direct a competent management
team, (iii) providing an effective means for selected Key Employees and
non-employee Directors to acquire and maintain ownership of Campbell Stock,
(iv) motivating Key Employees to achieve long-range Performance Goals and
objectives, and (v) providing incentive compensation opportunities competitive
with those of other major corporations.

         Section 1.2 EFFECTIVE DATE AND EXPIRATION OF PLAN. The Plan is subject
to approval by a majority of the votes cast at the annual meeting of
shareowners of the Company to be held on November 17, 1994, or at any
adjournment thereof, by the holders of shares of Campbell Stock entitled to
vote thereon, and, if so approved, shall be effective as of such date.  Unless
earlier terminated by the Board pursuant to Section 11.3, the Plan shall
terminate on the tenth anniversary of its Effective Date.  No Award shall be
made pursuant to the Plan after its termination date, but Awards made prior to
the termination date may extend beyond that date.

                                   ARTICLE II

                                  DEFINITIONS

         The following words and phrases, as used in the Plan, shall have these
meanings:

         Section 2.1 "AWARD" means, individually or collectively, any Option,
SAR, Restricted Stock, unrestricted Campbell stock or Performance Unit Award.

         Section 2.2 "BOARD" means the Board of Directors of the Company.

         Section 2.3 "CAMPBELL GROUP" means the Company and all of its
Subsidiaries on and after the Effective Date.

         Section 2.4 "CAMPBELL STOCK" means Capital Stock of the Company.

         Section 2.5 "CAPITAL AND INCOME RETAINED IN THE BUSINESS" means
capital and income, retained in the business of the Campbell Group as reported
to the Company on a consolidated basis by its independent public accountants.

         Section 2.6 "CODE" means the Internal Revenue Code of 1986, as
amended.

         Section 2.7 "COMMITTEE" means those members, not to be less than
three, of the Compensation Committee of the Board who, at the time





                                       1
<PAGE>   4
of service on the Committee hereunder, are, and at all times within one year
prior thereto shall have been, not eligible for selection as persons to whom
Awards may be made or to whom Options may be granted pursuant to the Plan or
any other plan of the Campbell Group, except for non-discretionary Awards
pursuant to Article VII.  All members of the Committee shall be "Outside
Directors" as defined or interpreted for purposes of Section 162(m) of the
Code.

         Section 2.8 "COMPANY" means Campbell Soup Company and its successors
and assigns.

         Section 2.9 "DEFERRED ACCOUNT" means an account established for a
Participant under Section 10.1(a).

         Section 2.10 "DIRECTOR" means a member of the Board of Directors of
the Company.

         Section 2.11 "EFFECTIVE DATE" means the date on which the Plan is
approved by the shareowners of the Company, as provided in Section 1.2.

         Section 2.12 "FAIR MARKET VALUE" means, as of any specified date, an
amount equal to the mean between the reported high and low prices of Campbell
Stock on the New York Stock Exchange composite tape on the specified date.

         Section 2.13 "FISCAL YEAR" means the fiscal year of the Company, which
is the 52- or 53-week period ending on the Sunday closest to July 31.

         Section 2.14 "INCENTIVE STOCK OPTION" means an option within the
meaning of Section 422 of the Code.

         Section 2.15 "INCOME BEFORE TAXES ON INCOME" means income before taxes
on income of the Campbell Group as reported to the Company on a consolidated
basis by its independent public accountants.

         Section 2.16 "KEY EMPLOYEE" means a salaried employee of the Campbell
Group who is in a management position.

         Section 2.17 "MARKET PRICE" means the price of the closing sale (or
last bid on a day when no sale occurs) of Campbell Stock on the New York Stock
Exchange composite tape.

         Section 2.18 "NONQUALIFIED STOCK OPTION" means an Option granted under
the Plan other than an Incentive Stock Option.

         Section 2.19 "OPTION" means either a Nonqualified Stock Option or an
Incentive Stock option to purchase Campbell Stock.

         Section 2.20 "OPTION PRICE" means the price at which Campbell Stock
may be purchased under an Option as provided in Section 5.4 or in the case of
an SAR granted under Section 5.8, the Fair Market Value of Campbell Stock on
the date the SAR is awarded.





                                       2
<PAGE>   5
         Section 2.21 "PARTICIPANT" means a Key Employee or a non-employee
Director to whom an Award has been made under the Plan.

         Section 2.22 "PERFORMANCE GOALS" means goals established by the
Committee pursuant to Section 4.5.

         Section 2.23 "PERFORMANCE PERIOD" means a period of time over which 
performance is measured.

         Section 2.24 "PERFORMANCE UNIT" means the unit of measure determined
under Article IX by which is expressed the value of a Performance Unit Award.

         Section 2.25 "PERFORMANCE UNIT AWARD" means an Award granted under
Article IX.

         Section 2.26 "PERSONAL REPRESENTATIVE" means the person or persons
who, upon the death, disability, or incompetency of a Participant, shall have
acquired, by will or by the laws of descent and distribution or by other legal
proceedings, the right to exercise an Option or the right to any Restricted
Stock Award or Performance Unit Award theretofore granted or made to such
Participant.

         Section 2.27 "PLAN" means Campbell Soup Company 1994 Long-Term
Incentive Plan.

         Section 2.28 "RESTRICTED PERFORMANCE STOCK" means Campbell Stock
subject to Performance Goals provided in Section 4.5.

         Section 2.29 "RESTRICTED STOCK" means Campbell Stock subject to the
terms and conditions provided in Article VI and includes Restricted Performance
Stock.

         Section 2.30 "RESTRICTED STOCK AWARD" means an Award granted under
Article VI.

         Section 2.31 "RESTRICTION PERIOD" means a period of time determined
under Section 6.2 during which Restricted Stock is subject to the terms and
conditions provided in Section 6.3.

         Section 2.32 "SAR" means a stock appreciation right granted under
Section 5.8.

         Section 2.33 "STATEMENT" means a written confirmation of an Award
under the Plan furnished to the Participant.

         Section 2.34 "SUBSIDIARY" means a corporation, domestic or foreign,
the majority of the voting stock of which is owned directly or indirectly by
the Company.

                                  ARTICLE III

                                 ADMINISTRATION





                                       3
<PAGE>   6
         Section 3.1 COMMITTEE TO ADMINISTER. The Plan shall be administered by
the Committee.  The Committee shall have full power and authority to interpret
and administer the Plan and to establish and amend rules and regulations for
its administration.  The Committee's decisions shall be final and conclusive
with respect to the interpretation of  the Plan and any Award made under it.

         A majority of the members of the Committee shall constitute a quorum
for the conduct of business at any meeting.  The Committee shall act by
majority vote of the members present at a duly convened meeting, which may
include a meeting by conference telephone call held in accordance with
applicable law.  Action may be taken without a meeting if written consent
thereto is given in accordance with applicable law.

         Section 3.2 POWERS OF COMMITTEE. (a) Subject to the provisions of the
Plan, the Committee shall have authority, in its discretion, to determine those
Key Employees who shall receive an Award, the time or times when such Award
shall be made, the vesting schedule, if any, for the Award and the type of
Award to be granted, whether an Incentive Stock Option or a Nonqualified Stock
Option shall be granted, the number of shares to be subject to each Option and
Restricted Stock Award, and the value of each Performance Unit.

         (b) An Option, an SAR, a Restricted Stock Award, an unrestricted
Campbell Stock Award, or a Performance Unit Award may be granted by the
Committee to a Key Employee who is a Director of the Company only if approved
by the Board.  A Director shall not participate in a vote approving a grant to
himself or herself of an Option, an SAR, a Restricted Stock Award, an
unrestricted Campbell Stock Award, or a Performance Unit Award.

         (c) The Committee shall determine and set forth in an Award Statement
the terms of each Award, including such terms, restrictions, and provisions as
shall be necessary to cause certain options to qualify as Incentive Stock
Options.  The Committee may correct any defect or supply any omission or
reconcile any inconsistency in the Plan or in any Statement relating to an
Award, in such manner and to the extent the Committee shall determine in order
to carry out the purposes of the Plan.  The Committee may, in its discretion,
accelerate (i) the date on which any Option or SAR may be exercised, (ii) the
date of termination of the restrictions applicable to a Restricted Stock Award,
or (iii) the end of a Performance Period under a Performance Unit Award, if the
Committee determines that to do so will be in the best interests of the Company
and the Participants in the Plan.

                                   ARTICLE IV

                                     AWARDS

         Section 4.1 AWARDS. Awards under the Plan shall consist of Incentive
Stock Options, Nonqualified Stock Options, SARs, Restricted Stock, unrestricted
Campbell Stock and Performance Units.  All Awards shall be subject to the terms
and conditions of the Plan and to





                                       4
<PAGE>   7
such other terms and conditions consistent with the Plan as the Committee deems
appropriate.  Awards under a particular section of the Plan need not be uniform
and Awards under two or more sections may be combined in one Statement.  Any
combination of Awards may be granted at one time and on more than one occasion
to the same Key Employee.  Awards of Performance Units and Restricted
Performance Stock shall be earned solely upon attainment of Performance Goals
and the Committee shall have no discretion to increase such Awards.

         Section 4.2 ELIGIBILITY FOR AWARDS. An Award may be made to any Key
Employee selected by the Committee.  In making this selection and in
determining the form and amount of the Award, the Committee may give
consideration to the functions and responsibilities of the respective Key
Employee, his or her present and potential contributions to the success of the
Campbell Group, the value of his or her services to the Campbell Group, and
such other factors deemed relevant by the Committee.  Non-employee Directors
are eligible to receive non-discretionary Awards of unrestricted Campbell Stock
pursuant to Article VII.

         Section 4.3 SHARES AVAILABLE UNDER THE PLAN. The Campbell Stock to be
offered under the Plan pursuant to Options, SARs, Performance Unit Awards, and
Restricted Stock and unrestricted Campbell Stock Awards must be Campbell Stock
previously issued and outstanding and reacquired by the Company.  Subject to
adjustment under Section 11.2, no more than 12,500,000 shares of Campbell Stock
shall be issuable upon exercise of Options, SARs, or pursuant to Performance
Unit Awards, Restricted Stock or unrestricted Campbell Stock Awards granted
under the Plan.  Any shares of Campbell Stock subject to an Option which for
any reason is cancelled (excluding shares subject to an Option cancelled upon
the exercise of a related SAR) or terminated without having been exercised, or
any shares of Restricted Stock which are forfeited, shall again be available
for Awards under the Plan.  Shares subject to an Option cancelled upon the
exercise of an SAR shall not again be available for Awards under the Plan.

         Section 4.4 LIMITATION ON AWARDS. The maximum aggregate dollar value
of Restricted Stock and Performance Units awarded to any Key Employee with
respect to a Performance Period or Restriction Period may not exceed $5 million
for each fiscal year included in such Performance Period or Restriction Period.
The maximum number of shares for which Options may be granted to any
participant in any one fiscal year shall not exceed one million.

         Section 4.5 GENERAL PERFORMANCE GOALS. Prior to the beginning of a
Performance Period the Committee will establish in writing, Performance Goals
for the Company and its various operating units.  The goals will be comprised
of specified annual levels of one or more performance criteria as the Committee
may deem appropriate such as: earnings per share, net earnings, operating
earnings, unit volume, net sales, market share, balance sheet measurements,
cash return on assets, shareowner return, or return on capital.  The Committee
may disregard or offset the effect of any special charges or gains or
cumulative effect of a change in accounting in





                                       5
<PAGE>   8
determining the attainment of Performance Goals.  Awards may also be payable
when Company performance, as measured by one or more of the above criteria, as
compared to peer companies meets or exceeds an objective target established by
the Committee.

                                   ARTICLE V

                  STOCK OPTIONS AND STOCK APPRECIATION RIGHTS

         Section 5.1 AWARD OF STOCK OPTIONS. The Committee may, from time to
time, subject to Section 3.2(b) and other provisions of the Plan and such terms
and conditions as the Committee may prescribe, award Incentive Stock Options
and Nonqualified Stock Options to any Key Employee.  Awards of Incentive Stock
Options and Nonqualified Stock Options must be separate and not in tandem.

         Section 5.2 PERIOD OF OPTION. An Option granted under the Plan shall
be exercisable only in accordance with the vesting schedule approved by the
Committee.  After the waiting period, the Option may be exercised at any time
during the term of the Option, in whole or in installments, as specified in the
related Stock Option Statement.  Subject to Section 5.6, the duration of each
Option shall not be more than ten years from the date of grant.

         (b) Except as provided in Section 5.6, an Option may not be exercised
by a Participant unless such Participant is then, and continually (except for
sick leave, military service, or other approved leave of absence) after the
grant of the Option has been, an employee of the Campbell Group.

         Section 5.3 STOCK OPTION STATEMENT. Each Option shall be evidenced by
a Stock Option Statement.

         Section 5.4 OPTION PRICE, EXERCISE AND PAYMENT. The Option Price of
Campbell Stock under each Option shall be determined by the Committee but shall
be a price not less than 100 percent of the Fair Market Value of Campbell Stock
at the date such Option is granted, as determined by the Committee.  Stock
Options shall not be repriced.

         Options may be exercised from time to time by giving written notice to
the Treasurer of the Company, specifying the number of shares to be purchased.
The notice of exercise shall be accompanied by payment in full of the Option
Price in cash or the Option Price may be paid in whole or in part through the
transfer to the Company of shares of Campbell Stock.

         In the event such Option Price is paid in whole or in part, with
shares of Campbell Stock, the portion of the Option Price so paid shall be
equal to the value, as of the date of exercise of the Option, of such shares.
The value of such shares shall be equal to the number of such shares multiplied
by the average of the high and low sales prices of Campbell Stock quoted on the
New York Stock Exchange composite tape on the trading day coincident with the
date of exercise of such Option (or the immediately preceding trading





                                       6
<PAGE>   9
day if the date of exercise is not a trading day).  The Company shall not issue
or transfer Campbell Stock upon exercise of an Option until the Option Price is
fully paid.  The Participant may satisfy any amounts required to be withheld by
the Company under applicable federal, state and local tax laws in effect from
time to time, by electing to have the Company withhold a portion of the shares
of Campbell Stock to be delivered for the payment of such taxes.

         Section 5.5 LIMITATIONS ON INCENTIVE STOCK OPTIONS.  Each provision of
the Plan and each Option Statement relating to an Incentive Stock Option shall
be construed so that each Incentive Stock Option shall be an incentive stock
option as defined in Section 422 of the Code, and any provisions of the Option
Statement thereof that cannot be so  construed shall be disregarded.

         Section 5.6 TERMINATION OF EMPLOYMENT.  (a) If the employment of a
Participant with the Campbell Group is terminated for reasons other than (i)
death, (ii) discharge for cause, (iii) retirement, or (iv) resignation, the
Participant may exercise an Option, except an Incentive Stock Option, at any
time within three years after such termination, to the extent of the number of
shares covered by such Option which were exercisable at the date of such
termination; except that an option shall not be exercisable on any date beyond
the expiration of such three-year period or the expiration date of such Option,
whichever occurs first.

         (b) If the employment of a Participant with the Campbell Group is
terminated for cause, any Options of such Participant shall expire and any
rights thereunder shall terminate immediately.  Any Option of a Participant
whose service is terminated by resignation may be exercised at any time within
three months of such resignation to the extent that the number of shares
covered by such Option were exercisable at the date of such resignation, except
that an Option shall not be exercisable on any date beyond the expiration date
of such Option.

         (c) Should a Participant, who is not eligible to retire under the
Company's pension plan or a pension plan of any affiliated Company, die either
while in the employ of the Campbell Group or after termination of such
employment (other than discharge for cause), the Option rights, except
Incentive Stock Option Rights, of such deceased Participant may be exercised by
his or her Personal Representative at any time within three years after the
Participant's death to the extent of the number of shares covered by such
Option which were exercisable at the date of such death, except that an Option
shall not be so exercisable on any date beyond the expiration date of such
Option.

         (d) After February 29, 1996, should a Participant who is eligible to
retire under the Company's pension plan or a pension plan of any affiliated
company die prior to the vesting of all Options, any installment or
installments not then exercisable shall become fully exercisable as of the date
of Participant's death and the Option rights, except Incentive Stock Option
Rights, may be





                                       7
<PAGE>   10
exercised by the Participant's Personal Representative at any time prior the
expiration date of any Option.

         (e) Should a Participant, who retires after February 29, 1996, die
prior to exercising all Options, then his or her Option rights, except
Incentive Stock Option Rights, may be exercised by the Participant's Personal
Representative at any time prior to the expiration date of any Options.

         (f) If a Participant who was granted a Stock Option dies within 180
days of the expiration date of such Option, and if on the date of death the
Participant was then entitled to exercise such Option, including options vested
pursuant to section 5.6 (d), and if the Option expires without being exercised,
the Personal Representative of the Participant shall receive in settlement a
cash payment from the Company of a sum equal to the amount, if any, by which
the Fair Market Value (determined on the expiration date of the Option) of
Campbell Stock subject to the Option exceeds the Option Price.

         (g) Any Option, except an Incentive Stock Option, of a Participant who
retires after February 29, 1996,  may be exercised at any time prior to the
expiration date of such Option.  In the event the Participant's employment with
the Campbell Group terminates prior to the vesting of all Options, and if the
Participant is eligible to retire under the Company's pension plan or a pension
plan of any affiliated company at the date of such termination, any installment
or installments not then exercisable shall become fully exercisable as of the
effective date of such termination.  If the Participant receives severance
payments from the Company or any affiliated company and becomes eligible to
retire during the severance payment period, all of the Participant's options
shall become fully exercisable as of the date of such Participant's retirement
eligibility date and may be exercised at any time prior to the expiration date
of such Option.

         (h) Incentive Stock Options, that have not previously expired, must be
exercised within three months following Participant's termination of
employment, unless employment is terminated because of disability in which
event the exercise period is extended to one year following termination.

         Section 5.7 SHAREOWNER RIGHTS AND PRIVILEGES.  A Participant shall
have no rights as a shareowner with respect to any shares of Campbell Stock
covered by an Option until the issuance of a stock certificate to the
Participant representing such shares.

         Section 5.8 AWARD OF SARS.  (a) At any time prior to six months before
an Option's expiration date, the Committee may award to the Participant an SAR
related to the Option.  The Committee may also award SARs that are unrelated to
any option.

         (b) The SAR shall represent the right to receive payment of an amount
not greater than the spread, if any, by which the Fair Market Value of the
Campbell Stock on the trading day immediately preceding the date of exercise of
the SAR exceeds the Option Price.





                                       8
<PAGE>   11
         (c) SARs awarded under the Plan shall be evidenced by a Statement
between the Company and the Participant.

         (d) The Committee may prescribe conditions and limitations on the
exercise or transferability of any SAR.  SARs may be exercised only when the
value of a share of Campbell Stock exceeds the Option Price.  Such value shall
be determined in the manner specified in Section 5.8(b).

         (e) An SAR shall be exercisable only by written notice to the
Treasurer of the Company.  However, an SAR shall in no event be exercisable
during the first six months of its term, except in the event of death or
disability of the Participant prior to the expiration of such six-month period.

         (f) All SARs shall automatically be exercised on the last trading day
prior to their expiration, so long as the value of a share of Campbell Stock
exceeds the Option Price, unless prior to such day the holder instructs the
Treasurer otherwise in writing.  Such value shall be determined in the manner
specified in Section 5.8(b).

         (g) Payment of the amount to which a Participant is entitled upon the
exercise of an SAR shall be made in cash, Campbell Stock, or partly in cash and
partly in Campbell Stock at the discretion of the Committee.  The shares shall
be valued in the manner specified in Section 5.8(b).

         (h) At any time when a Participant is, in the judgment of the
Treasurer of the Company, subject with respect to Campbell Stock to Section 16
of the Securities Exchange Act of 1934:

         (i) any election by such Participant to receive cash in whole or in
part upon the exercise of such SAR, shall be made only during the period
beginning on the third business day following the date of release by the
Company for publication of any quarterly or annual summary statement of its
sales and earnings and ending on the twelfth business day following such date
of release, and

         (ii) in the event the Committee has not determined the form in which
such SAR will be paid (i.e., cash, shares of Campbell Stock, or any combination
thereof), any election to exercise such right in whole or in part for cash
shall be subject to the subsequent consent thereto, or disapproval thereof, by
the Committee in its sole discretion.

         (i) Each SAR shall expire on a date determined by the Committee at the
time of Award.


                                   ARTICLE VI

                                RESTRICTED STOCK





                                       9
<PAGE>   12
         Section 6.1 AWARD OF RESTRICTED STOCK.  (a) The Committee may make a
Restricted Stock Award to any Participant, subject to this Article VI and to
such other terms and conditions as the Committee may prescribe.

         (b) Each certificate for Restricted Stock shall be registered in the
name of the Participant and deposited by him or her, together with a stock
power endorsed in blank, with the Company, unless the Participant has elected
to defer pursuant to Section 10.1.

         Section 6.2 RESTRICTION PERIOD.  At the time of making a Restricted
Stock Award, the Committee shall establish the Restriction Period applicable to
such Award.  The Committee may establish different Restriction Periods from
time to time and each Restricted Stock Award may have a different Restriction
Period, in the discretion of the Committee.  Restriction Periods, when
established for each Restricted Stock Award, shall not be changed except as
permitted by Section 6.3.

         Section 6.3 OTHER TERMS AND CONDITIONS.  Campbell Stock, when awarded
pursuant to a Restricted Stock Award, will be represented by a stock
certificate registered in the name of the Participant who receives the
Restricted Stock Award, unless the Participant has elected to  defer pursuant
to Section 10.1.  Such certificate shall be deposited with the Company as
provided in Section 6.1(b).  The Participant shall be entitled to receive
dividends during the Restriction Period and shall have the right to vote such
Campbell Stock and all other shareowner's rights, with the exception that (i)
the Participant will not be entitled to delivery of the stock certificate
during the Restriction Period, (ii) the Company will retain custody of the
Campbell Stock during the Restriction Period, (iii) a breach of a restriction
or a breach of the terms and conditions established by the Committee pursuant
to the Restricted Stock Award will cause a forfeiture of the Restricted Stock
Award.  The Participant may satisfy any amounts required to be withheld by the
Company under applicable federal, state and local tax laws in effect from time
to time, by electing to have the Company withhold a portion of the Restricted
Stock Award to be delivered for the payment of such taxes.  The Committee may,
in addition, prescribe additional restrictions, terms, or conditions upon or to
the Restricted Stock Award including performance restrictions in accordance
with Section 4.5.

         Section 6.4 RESTRICTED STOCK AWARD STATEMENT.  Each Restricted Stock
Award shall be evidenced by a Restricted Stock Award Statement.

         Section 6.5 TERMINATION OF EMPLOYMENT.  The Committee may, in its sole
discretion, establish rules pertaining to the Restricted Stock Award in the
event of termination of employment (by retirement, disability, death, or
otherwise) of a Participant prior to the expiration of the Restriction Period.

         Section 6.6 PAYMENT FOR RESTRICTED STOCK.  Restricted Stock Awards may
be made by the Committee under which the Participant shall not be





                                       10
<PAGE>   13
required to make any payment for the Campbell Stock or, in the alternative,
under which the Participant, as a condition to the Restricted Stock Award,
shall pay all (or any lesser amount than all) of the Fair Market Value of the
Campbell Stock, determined as of the date the Restricted Stock Award is made.
If the latter, such purchase price shall be paid in cash as provided in the
Restricted Stock Award Statement.

                                  ARTICLE VII

         UNRESTRICTED CAMPBELL STOCK AWARDS FOR NON-EMPLOYEE DIRECTORS

         Section 7.1 AWARD OF CURRENT CAMPBELL STOCK AND STOCK OPTIONS TO
NON-EMPLOYEE DIRECTORS.  An award of 1,200 shares of Campbell Stock and 1,000
Options (based on Company capitalization on November 16, 1995, and adjusted for
any change in such capital structure pursuant to Section 7.2) shall be made on
January 1, 1996, to each non-employee Director who is elected at the Annual
Meeting of Shareowners on November 16, 1995.  Thereafter, awards of 1,200
shares of Campbell Stock and 1,000 Options shall be made on January 1 of
succeeding years to each non-employee Director who is elected at subsequent
Annual Meetings of Shareowners.  A Non-employee Director who is not initially
elected at an Annual Meeting of Shareowners shall receive a pro rata portion of
1,200 shares of Campbell Stock and 1,000 Options within 10 business days of his
or her election based on the number of months remaining from date of election
until the end of  the calendar year divided by twelve.  Any fractional shares
or Options resulting from such calculation shall be rounded up to the nearest
whole number.  Options will vest cumulatively over three years at the rate of
30%, 60% and 100%, respectively on the first three anniversaries of the grant
date.  The Option Price for the Options granted each January 1, shall be the
Fair Market Value of Campbell Stock on the first business day after January 1
of each year.  The Option Price for the Options granted to a non-employee
Director who is not initially elected at an Annual Meeting of Shareowners shall
be the Fair Market Value of Campbell Stock on the effective date of his or her
initial election.  If such date is not a business day, then the Fair Market
Value on the first business day following the effective date shall be used.

         Section 7.2 STOCK SPLIT, STOCK DIVIDEND, OR EXTRAORDINARY
DISTRIBUTION.  In the event the number of shares of Campbell Stock is increased
at any time after November 17, 1994, by a stock split, by declaration by the
Board of a dividend payable only in shares of such stock, or by any other
extraordinary distribution of shares, the number of shares and Options granted
pursuant to Section 7.1 shall be proportionately adjusted.

         Section 7.3 ORGANIZATIONAL CHANGES.  In the event of a merger,
consolidation, reorganization, or other change in corporate structure which
materially changes the terms or value of the Campbell Stock, the number of
shares granted pursuant to Section 7.1 shall be adjusted in such manner as the
Board in its sole discretion shall determine to be equitable and consistent
with





                                       11
<PAGE>   14
the purposes of this Article VII.  Such determination shall be conclusive for
all purposes with respect to the grant made in Section 7.1.  Such adjustment
shall comply with the restriction on amendments set forth in Section 7.6

         Section 7.4 ELECTION BY NON-EMPLOYEE DIRECTORS TO RECEIVE CAMPBELL
STOCK.  Each non-employee Director may elect to receive all or a portion (in
10% increments) of the annual cash retainer for Board service and other cash
compensation in shares of Campbell Stock, which will be issued quarterly.  Such
election shall be irrevocable and shall be made at least six months in advance
of the date the non-employee Director receives the quarterly payment.  Only
whole numbers of shares will be issued and any fractional shares shall be paid
in cash.  For purposes of computing the number of shares earned and their
taxable value each quarter, the value of each share shall be equal to the mean
between the reported high and low prices of Campbell Stock on the New York
Stock Exchange composite tape on the last business day of the quarter.  If a
Participant dies prior to payment of all shares earned, the balance due shall
be payable in full to the Participant's designated beneficiary under the
Director's Retirement Program, or, if none, to the Participant's estate, in
cash.

         Section 7.5 NO RIGHT TO CONTINUANCE AS A DIRECTOR. Neither the action
of the Company in establishing the Plan, nor the awarding of current Campbell
Stock shall be deemed (i) to create any obligation on the part of the Board to
nominate any Director for reelection by the Company's shareowners or (ii) to be
evidence of any agreement or understanding, express or implied, that the
Director has a right to continue as a Director for any period of time or at any
particular  rate of compensation.

         Section 7.6 AMENDMENT. The amount, pricing and timing of unrestricted
Campbell Stock Awards set forth in Section 7.1 shall not be amended (including
amendments to reflect adjustments pursuant to Section 7.3) more than once every
six months, other than to comport with changes in the Code, the Employee
Retirement Income Security Act of 1974, as amended, or the rules thereunder.


                                  ARTICLE VIII

              UNRESTRICTED CAMPBELL STOCK AWARDS FOR KEY EMPLOYEES

         Section 8.1 The Committee may make awards of unrestricted Campbell
Stock to Key Employees in recognition of outstanding achievements or as an
award for Key Employees who receive Restricted Stock Awards when Performance
Goals are exceeded.

         Section 8.2 Each certificate for unrestricted Campbell Stock shall be
registered in the name of the Participant and immediately be delivered to him
or her.





                                       12
<PAGE>   15
                                   ARTICLE IX

                           AWARD OF PERFORMANCE UNITS

         Section 9.1 AWARD OF PERFORMANCE UNITS. The Committee may award
Performance Units to any Participant.  Each Performance Unit shall represent
the right of a Participant to receive an amount equal to the value of the
Performance Unit, determined in the manner established by the Committee at the
time of Award.

         Section 9.2 PERFORMANCE PERIOD. At the time of each Performance Unit
Award, the Committee shall establish, with respect to each such Award, a
Performance Period during which performance shall be measured.  There may be
more than one Award in existence at any one time, and Performance Periods may
differ.

         Section 9.3 PERFORMANCE MEASURES. (a) Performance Units shall be
awarded to a Participant contingent upon the attainment of Performance Goals in
accordance with Section 4.5.

         Section 9.4 PERFORMANCE UNIT VALUE. Each Performance Unit shall have a
maximum dollar value established by the Committee at the time of the Award.
Performance Units earned will be determined by the Committee in respect of a
Performance Period in relation to the degree of attainment of Performance
Goals.  The measure of a Performance Unit may, in the discretion of the
Committee, be equal to the Fair Market Value of one share of Campbell Stock.

         Section 9.5 AWARD CRITERIA. In determining the number of Performance
Units to be granted to any Participant, the Committee shall take into account
the Participant's responsibility level, performance, potential, cash
compensation level, other incentive awards, and such  other considerations as
it deems appropriate.

         Section 9.6 PAYMENT. (a) Following the end of Performance Period, a
Participant holding Performance Units will be entitled to receive payment of an
amount, not exceeding the maximum value of the Performance Units, based on the
achievement of the performance measures for such Performance Period, as
determined by the Committee.

         (b) Payment of Performance Units shall be made in cash, whether
payment is made at the end of the Performance Period or is deferred pursuant to
Section 10.1, except that Performance Units which are measured using Campbell
Stock shall be paid in Campbell Stock.  Payment shall be made in a lump sum or
in installments and shall be subject to such other terms and conditions as
shall be determined by the Committee.

         Section 9.7 TERMINATION OF EMPLOYMENT. (a) A Performance Unit Award
shall terminate for all purposes if the Participant does not remain
continuously in the employ of the Campbell Group at all times during the
applicable Performance Period, except as may otherwise be determined by the
Committee.





                                       13
<PAGE>   16
         (b) In the event that a Participant holding a Performance Unit ceases
to be an employee of the Campbell Group following the end of the applicable
Performance Period but prior to full payment according to the terms of the
Performance Unit Award, payment shall be made in accordance with terms
established by the Committee for the payment of such Performance Unit.

         Section 9.8 PERFORMANCE UNIT STATEMENTS. Performance Unit Awards shall
be evidenced by Performance Unit Statements.

                                   ARTICLE X

                              DEFERRAL OF PAYMENTS

         Section 10.1 ELECTION TO DEFER PERFORMANCE UNITS OR RESTRICTED STOCK.
(a) A Participant may elect to defer all or a portion of any related earned
Performance Units or Restricted Stock.  The value of the Performance Units or
Restricted Stock so deferred shall be allocated to a Deferred Account
established for the Participant.  Participants who are subject to tax in a
foreign country are not eligible to defer payment of Performance Units or
Restricted Stock unless a deferral election has been approved for the
Participant by the Treasurer of the Company.

         (b) A Participant's Deferred Account for the deferral of Performance
Units shall be credited at the end of the Performance Period with the
measurement units as the Participant shall have elected in writing at the time
of his or her election under Section 10.1(a) above.  A Participant who elects
to defer Restricted Stock shall be credited at the time of election with
phantom Campbell Stock in the Participant's Deferred Account.

         Section 10.2 ELECTION TO DEFER DIRECTOR COMPENSATION. (a) Any
non-employee Director may, by delivering a written election to the Treasurer of
the Company on or before December 31 of any calendar  year, elect to defer
receipt of all or a specified part (10% increments) of his or her cash or
Campbell Stock compensation during the calendar year following such election
and succeeding calendar years.

         (b) Any person who shall become an non-employee Director during any
calendar year, and who was not an non-employee Director on the preceding
December 31, may, before his or her term begins, elect to defer receipt of all
or a specified part of his or her cash compensation during the balance of such
calendar year and for succeeding calendar years.

         (c) Any such election shall be in writing and shall be delivered to
the Treasurer of the Company.  Campbell Stock compensation can only be deferred
into phantom Campbell Stock.  Cash compensation may be deferred into any of the
measurement units established under Section 10.3.

         (d) A non-employee Director's election to defer receipt of
compensation shall continue until the date on which such director





                                       14
<PAGE>   17
ceases to be a director of the Company or until he or she terminates such
election by written notice delivered to the Treasurer of the company.  Any such
notice terminating an election to defer compensation shall be effective as of
the end of the calendar year in which such notice of termination is delivered.
Any amounts credited to the Deferred Accounts of an Eligible Director prior to
the effectiveness of any such notice of termination shall not be affected
thereby.

         Section 10.3 DEFERRAL PROCEDURES AND MEASUREMENT OF DEFERRED ACCOUNT.
The Committee, or the Treasurer of the Company, if designated by the Committee,
shall establish procedures and rules regarding the timing of deferred
elections, the time period for deferral, the maximum number of annual
installment payments, the measurement units for valuing Deferred Accounts,
transfer of the balances in Deferred Accounts among measurement units,
statements of Deferred Accounts, the time and manner of payment of Deferred
Accounts, and other administrative items for Deferred Accounts.

         Section 10.4 PAYMENT IN EVENT OF DEATH. If the Participant dies
(before or after his or her retirement), any portion of his or her Deferred
Account then unpaid shall be paid to the beneficiaries named in the most recent
beneficiary designation filed with the Treasurer of the Company or, in the
absence of such designation, paid to, or as directed by, his or her Personal
Representative, in such one or more installments as the Participant may have
elected, in writing, coincident with the election made pursuant to Section
10.1.

         Section 10.5 FINANCIAL HARDSHIP. (a) In the event a Participant,
before termination of his or her employment, experiences financial hardship,
the Participant may request, and the Committee, or the Treasurer of the Company
if designated by the Committee, may grant, a distribution in one lump sum of
such portion of the amount credited to the Participant's Deferred Account as is
required to relieve such financial hardship and is not reasonably available
from the Participant's other resources.  Such request shall be irrevocable and
shall be made at least two months in advance of the distribution.

         (b) In the event a Participant, after termination of his or her
employment, experiences financial hardship, the Participant may request, and
the Committee in its sole discretion may grant, an acceleration of the
Participant's elected number of installments under Section 10.4, to the extent
necessary to relieve such financial hardship.

         (c) For purposes of this Section 10.5, a distribution will be on
account of "financial hardship" if the distribution is necessary due to severe
and unanticipated financial hardship caused by an event beyond the control of
the Participant.  The Committee, in its sole discretion, shall determine
whether or not a Participant has experienced "financial hardship" within the
meaning of this Section 10.5.





                                       15
<PAGE>   18
         Section 10.6 CONDITIONS OF PAYMENT OF DEFERRED ACCOUNTS. Prior to a
Change in Control (as hereinafter defined), a Participant who is discharged for
willful, deliberate or gross misconduct as determined by the Company shall,
unless otherwise determined by the Committee in connection with the termination
of his or her employment, lose any right to receive payment of his or her
Deferred Account.

         No installment of a Deferred Account of a Participant whose service
with the Campbell Group shall have terminated by retirement or otherwise shall
be paid unless, from the time of termination until the time for such payment or
until his or her death, whichever happens first, the Participant shall have
continuously refrained from engaging in any business directly or indirectly
competitive with the Campbell Group.  If the Participant violates this
condition, all rights in the unpaid portion of his or her Deferred Account
shall be forfeited to the Company.  The Committee may waive this condition,
upon the written request of a Participant, if in its sole judgment the
nonfulfillment of the condition will have no substantial adverse effect upon
the Campbell Group.  The request shall fully describe the proposed competitive
activity, and the waiver shall be limited to the specific competitive activity
so described.

         Section 10.7 RIGHTS UNSECURED. The right of a Participant to receive
any unpaid portion of his or her Deferred Accounts shall be an unsecured claim
against the general assets of the Company.

                                   ARTICLE XI

                            MISCELLANEOUS PROVISIONS

         Section 11.1 NONTRANSFERABILITY. Unless otherwise provided by the
Committee, no option, SAR, share of Restricted Stock, or Performance Unit under
the Plan shall be transferable by the Participant otherwise than by will or, if
the Participant dies intestate, by the laws of descent and distribution.  All
Awards shall be exercisable or received during the Participant's lifetime only
by such Participant or his Personal Representative.  Any transfer contrary to
this Section 11.1 will nullify the Option, SAR, Performance Unit, or share of
Restricted Stock.

         Section 11.2 ADJUSTMENTS UPON CHANGES IN STOCK. In case of any
reorganization, recapitalization, stock split, stock dividend, combination of
shares, merger, consolidation, rights offering, or any other changes in the
corporate structure or shares of the Company, appropriate adjustments may be
made by the Committee (or if the Company is not the surviving corporation in
any such transaction, the board of directors of the surviving corporation) in
Deferred Accounts and in the aggregate number and kind of shares subject to the
Plan, and the number and kind of shares and the price per share subject to
outstanding Options or which may be issued under outstanding Restricted Stock
Awards or pursuant to unrestricted Campbell Stock Awards.  Appropriate
adjustments may also be made by the Committee in the terms of any Awards under
the





                                       16
<PAGE>   19
Plan, subject to Article VII, to reflect such changes and to modify any other
terms of outstanding Awards on an equitable basis, including modifications of
Performance Goals and changes in the length of Performance Periods.

         Section 11.3 AMENDMENT, SUSPENSION, AND TERMINATION OF PLAN. (a) The
Board may suspend or terminate the Plan or any portion thereof at any time, and
may amend, subject to Section 7.6, the Plan from time to time in such respects
as the Board may deem advisable in order that any Awards thereunder shall
conform to any change in applicable laws or regulations or in any other respect
the Board may deem to be in the best interests of the Company; provided,
however, that no such amendment shall, without shareowner approval, (i) except
as provided in Sections 7.2 and 11.2, increase the number of shares of Campbell
Stock which may be issued under the Plan, (ii) materially increase the benefits
accruing to Participants under the Plan, or (iii) materially modify the
requirements as to eligibility for participating in the Plan, or (iv) extend
the termination date of the Plan.  No such amendment, suspension, or
termination shall alter or impair any outstanding Options, SARs, shares of
Restricted Stock, or Performance Units without the consent of the Participant
affected thereby.

         (b) With the consent of the Participant affected thereby, the
Committee may amend or modify any outstanding Options.  Restricted Stock
Awards, or Performance Unit Awards in any manner to the extent that the
Committee would have had the authority under the Plan initially to award such
Options, SARs, Restricted Stock Awards, or Performance Unit Awards as so
modified or amended, including without limitation, to change the date or dates
as of which such Options or SARs may be exercised, to remove the restrictions
on shares of Restricted Stock, or to modify the manner in which Performance
Units are determined and paid.

         Section 11.4 NONUNIFORM DETERMINATIONS. The Committee's determinations
under the Plan, including without limitation, (i) the determination of the Key
Employees to receive Awards, (ii) the form, amount, and timing of such Awards,
(iii) the terms and provisions of such Awards and (iv) the Statements
evidencing the same, need not be uniform and may be made by it selectively
among Key Employees who receive, or who are eligible to receive, Awards under
the Plan, whether or not such Key Employees are similarly situated.  This
Section 11.4 shall not apply to current Campbell Stock Awards to non-employee
Directors which shall be uniform and non-discretionary in accordance with
Article VII.

         Section 11.5 GENERAL RESTRICTION.  Each Award under the Plan shall be
subject to the condition that, if at any time the Committee shall determine
that (i) the listing, registration, or qualification of the shares of Campbell
Stock subject or related thereto upon any securities exchange or under any
state or federal law (ii) the consent or approval of any government or
regulatory body, or (iii) an agreement by the Participant with respect thereto,
is necessary or desirable, then such Award shall not become exercisable in
whole or in part unless such listing, registration,





                                       17
<PAGE>   20
qualification, consent, approval, or agreement shall have been effected or
obtained free of any conditions not acceptable to the Committee.

         Section 11.6 NO RIGHT TO EMPLOYMENT.  Neither the action of the
Company in establishing the Plan, nor any action taken by it or by the Board or
the Committee under the Plan, nor any provision of the Plan, shall be construed
as giving to any person the right to be retained in the employ of the Company
or any Subsidiary.

                                  ARTICLE XII

                        CHANGE IN CONTROL OF THE COMPANY

         Section 12.1 CONTRARY PROVISIONS.  Notwithstanding anything contained
in the Plan to the contrary, the provisions of this Article XII shall govern
and supersede any inconsistent terms or provisions of the Plan.

         Section 12.2 DEFINITIONS.

         CHANGE IN CONTROL.  (a) For purposes of the Plan "Change in Control"
shall mean any of the following events: (a) The acquisition in one or more
transactions by any "Person" (as the term person is used for purposes of
Section 13(d) or 14(d) of the Securities Exchange Act of 1934, as amended (the
"1934 Act")) of "Beneficial Ownership" (within the meaning of Rule 13d-3
promulgated under the 1934 Act) of twenty-five percent (25%) or more of the
combined voting power of the Company's then outstanding voting securities (the
"Voting Securities"), provided, however, that for purposes of this Section
12.2(a), the Voting Securities acquired directly from the Company by any Person
shall be excluded from the determination of such Person's Beneficial Ownership
of Voting Securities (but such Voting Securities shall be included in the
calculation of the total number of Voting Securities then outstanding); or

         (b) The individuals who, as of January 25, 1990, are members of the
Board (the "Incumbent Board"), cease for any reason to constitute at least
two-thirds of the Board; provided, however, that if the election, or nomination
for election by the Company's shareowners, of any new Director was approved by
a vote of at least two-thirds of the Incumbent Board, such new Director shall,
for purposes of the Plan, be considered as a member of the Incumbent Board; or

         (c) Approval by shareowners of the Company of (1) a merger or
consolidation involving the Company if the shareowners of the Company,
immediately before such merger or consolidation, do not own, directly or
indirectly immediately following such merger or consolidation, more than eighty
percent (80%) of the combined voting  power of the outstanding voting
securities of the corporation resulting from such merger or consolidation in
substantially the same proportion as their ownership of the Voting Securities
immediately before such merger or consolidation or (2) a





                                       18
<PAGE>   21
complete liquidation or dissolution of the Company or an agreement for the sale
or other disposition of all or substantially all of the assets of the Company;
or

         (d) Acceptance of shareowners of the Company of shares in a share
exchange if the shareowners of the Company, immediately before such share
exchange, do not own, directly or indirectly immediately following such share
exchange, more than eighty percent (80%) of the combined voting power of the
outstanding voting securities of the corporation resulting from such share
exchange in substantially the same proportion as their ownership of the Voting
Securities outstanding immediately before such share exchange.

         Notwithstanding the foregoing, a Change in Control shall not be deemed
to occur solely because twenty-five percent (25%) or more of the then
outstanding Voting Securities is acquired by (i) a trustee or other fiduciary
holding securities under one or more employee benefit plans maintained by the
Company or any of its subsidiaries, (ii) any corporation which, immediately
prior to such acquisition, is owned directly or indirectly by the shareowners
of the Company in the same proportion as their ownership of stock in the
Company immediately prior to such acquisition, (iii) any "Grandfathered
Dorrance Family Shareowner" (as hereinafter defined) or (iv) any Person who has
acquired such Voting Securities directly from any Grandfathered Dorrance Family
Shareowner but only if such Person has executed an agreement which is approved
by two-thirds of the Board and pursuant to which such Person has agreed that he
(or they) will not increase his (or their) Beneficial Ownership (directly or
indirectly) to 30% or more of the outstanding Voting Securities (the
"Standstill Agreement") and only for the period during which the Standstill
Agreement is effective and fully honored by such Person.  For purposes of this
Section, "Grandfathered Dorrance Family Shareowner" shall mean at any time a
"Dorrance Family Shareowner" (as hereinafter defined) who or which is at the
time in question the Beneficial Owner solely of (v) Voting Securities
Beneficially Owned by such individual on January 25, 1990, (w) Voting
Securities acquired directly from the Company, (x) Voting Securities acquired
directly from another Grandfathered Dorrance Family Shareowner, (y) Voting
Securities which are also Beneficially Owned by other Grandfathered Dorrance
Family Shareowners at the time in question, and (z) Voting Securities acquired
after January 25, 1990 other than directly from the Company or from another
Grandfathered Dorrance Family Shareowner by any "Dorrance Grandchild" (as
hereinafter defined) provided that the aggregate amount of Voting Securities so
acquired by each such Dorrance Grandchild shall not exceed five percent (5%) of
the Voting Securities outstanding at the time of such acquisition.  A "Dorrance
Family Shareowner" who or which is at the time in question the Beneficial Owner
of Voting Securities which are not specified in clauses (v), (w), (x), (y) and
(z) of the immediately preceding sentence shall not be a Grandfathered Dorrance
Family Shareowner at the time in question.  For purposes of this Section,
"Dorrance Family Shareowners" shall mean individuals who are descendants of the
late Dr.  John T.  Dorrance, Sr.  and/or the spouses, fiduciaries and
foundations of such





                                       19
<PAGE>   22
descendants.  A "Dorrance Grandchild" means  as to each particular grandchild
of the late Dr.  John T.  Dorrance, Sr., all of the following taken
collectively: such grandchild, such grandchild's descendants and/or the
spouses, fiduciaries and foundations of such grandchild and such grandchild's
descendants.

         Moreover, notwithstanding the foregoing, (i) a Change in Control shall
not be deemed to occur solely because any Person (the "Subject Person")
acquired Beneficial Ownership of more than the permitted amount of the
outstanding Voting Securities as a result of the acquisition of Voting
Securities by the Company which, by reducing the number of Voting Securities
outstanding, increases the proportional number of shares Beneficially Owned by
the Subject Person, provided that if a Change in Control would occur (but for
the operation of this sentence) as a result of the acquisition of Voting
Securities by the Company, and after such share acquisition by the Company, the
Subject Person becomes the Beneficial Owner of any additional Voting Securities
which increases the percentage of the then outstanding Voting Securities
Beneficially Owned by the Subject Person, then a Change in Control shall occur
and (ii) a Change in Control described in Section 12.2(a) with respect to any
Participant shall not be deemed to occur by reason of the Participant's
acquisition of Beneficial Ownership (including the acquisition of Beneficial
Ownership by a group of which the Participant is a member) with respect to any
transaction on which the Participant would rely on Rule 16b-3(e) promulgated
under the Exchange Act.

         CAUSE.  For purposes of the Plan the term, "Cause" shall mean the
termination of a Participant's employment by reason of his or her (a)
conviction of a felony or (b) engaging in conduct which constitutes willful
gross misconduct which is demonstrably and materially injurious to the Company,
monetarily or otherwise.  No act, nor failure to act, on the Employee's part,
shall be considered "willful" unless he or she has acted, or failed to act,
with an absence of good faith and without a reasonable belief that his or her
action or failure to act was in the best interest of the Company.

         Section 12.3 "ADJUSTED FAIR MARKET VALUE" means, in the event of a
Change in Control, the greater of (a) the highest price per share of Campbell
Stock paid to holders of the shares of Campbell Stock in any transaction (or
series of transactions) constituting or resulting in a Change in Control or (b)
the highest Fair Market Value of a share of Campbell Stock during the ninety
(90) day period ending on the date of a Change in Control.

         Section 12.4 Upon a Change in Control, (a) all Options and SARs
outstanding on the date of such Change in Control shall become immediately and
fully exercisable and (b) any Participant who may be subject to liability under
Section 16(b) of Securities Exchange Act of 1934, as amended, will be permitted
to surrender for cancellation for a period of sixty (60) days commencing after
the later of such Change in Control or the expiration of six months from the
date of grant, any Option or SAR (or portion of an Option





                                       20
<PAGE>   23
or SAR), to the extent not yet exercised and the Participant will be entitled
to receive a cash payment in an amount equal to the excess, if any, in respect
of each Option or SAR surrendered, (1)(i) except as described in clause (ii)
below, the greater of (x) the Fair Market Value, on the  date preceding the
date of surrender of the shares subject to the Option or SAR (or portion
thereof) surrendered or (y) the Adjusted Fair Market Value of the Shares
subject to the Option or SAR (or portion thereof) surrendered or (ii) in the
case of an Incentive Stock Option or an SAR issued in connection with an
Incentive Stock Option, the Fair Market Value, on the date preceding the date
of surrender, of the Shares subject to the Option or SAR (or portion thereof)
surrendered, over (2) the aggregate purchase price for such Shares under the
Option or SAR.

         Section 12.5 Upon a Change in Control, all restrictions upon any
shares of Restricted Stock other than Restricted Stock which is subject to
performance related restrictions ("Performance Restricted Stock") shall lapse
immediately and all such shares shall become fully vested in the Participant
and shall promptly be delivered to the Participant.

         Section 12.6 (a) Upon a Change in Control, the Participant shall (1)
become vested in, and restrictions shall lapse on, the greater of (i) fifty
percent (50%) of the Performance Restricted Stock or Performance Units or (ii)
a pro rata portion of such Performance Restricted Campbell Stock based on the
portion of the Performance Period that has elapsed to the date of the Change in
Control and the aggregate vesting percentage determined pursuant to this clause
(ii) shall be applied to vesting first such awards granted the farthest in time
preceding the Change in Control (the "Vested Performance Awards") and (2) be
entitled to receive (A) in respect of all Performance Units which become vested
as a result of a Change in Control, a cash payment within thirty (30) days
after such Change in Control equal to the product of the then current value of
a Performance Unit multiplied by the number of Performance Units which become
vested in accordance with this Section 12.6 and (B) in respect of all shares of
Performance Restricted Stock which become vested as a result of a Change in
Control, the prompt delivery of such shares.

         (b) With respect to any shares of Performance Restricted Stock or
Performance Units which do not become vested pursuant to Section 12.6(a) (the
"Continuing Awards"), such shares or units (or the proceeds thereof) shall
continue to be outstanding for the remainder of the applicable Performance
Period (as if such shares or units were the only shares or units granted in
respect of each such Performance Period) and subject to the applicable Award
Criteria as modified below.

         Section 12.7 DEFERRED ACCOUNTS. (a) Upon a Change in Control, each
share of phantom Campbell Stock credited to a Participant's Deferred Account
shall be converted into cash in an amount equal to the greater of (a) the Fair
Market Value per share of the Campbell Stock or (b) Adjusted Fair Market Value
and shall thereafter be





                                       21
<PAGE>   24
transferred to measurement units in accordance with the Participant's
instructions pursuant to Section 10.3.

         (b) Upon a Participant's termination of employment by the Participant
or by his or her employer for any reason (other than for Cause) within two
years following a Change in Control, the Company shall pay in a lump sum cash
payment the value of his or her Deferred Account (together with any interest
accrued thereon to the date of payment).

         (c) Immediately upon a Change in Control, regardless of whether a
non-employee Director's services as a member of the Board cease, he or she
shall receive any amounts credited to his or her Deferred Accounts to the date
of the Change in Control in one lump-sum payment.

         Section 12.8 AMENDMENT OR TERMINATION. (a) This Article XII shall not
be amended or terminated at any time if any such amendment or termination would
adversely affect the rights of any Participant under the Plan.

         (b) For a period of twenty-four (24) months following a Change in
Control, the Plan shall not be terminated (unless replaced by a comparable
long-term incentive plan) and during such period the Plan (or such replacement
plan) shall be administered in a manner such that Participants will be provided
with long-term incentive awards producing reward opportunities generally
comparable to those provided prior to the Change in Control.  Any amendment or
termination of the Plan prior to a Change in Control which (1) was at the
request of a third party who has indicated an intention or taken steps
reasonably calculated to effect a Change in Control or (2) otherwise arose in
connection with or in anticipation of a Change in Control, shall be null and
void and shall have no effect whatsoever.

         (c) Following a Change in Control, the Plan shall be amended as
necessary to make appropriate adjustments to the Award Criteria for the
Continuing Awards for (a) any negative effect that the costs and expenses
incurred by the Company and its Subsidiaries in connection with the Change in
Control may have on the achievement of Performance Goals under the Plan and (b)
any changes to the Company and/or its Subsidiaries (including, but not limited
to, changes in corporate structure, capitalization and increased interest
expense as a result of the incurrence or assumption by the Company of
acquisition indebtedness) following the Change in Control so as to preserve the
reward opportunities and Award Criteria for comparable performance under the
Plan as in effect on the date immediately prior to the Change in Control.

         Section 12.9 TRUST ARRANGEMENT. All benefits under the Plan represent
an unsecured promise to pay by the Company.  The Plan shall be unfunded and the
benefits hereunder shall be paid only from the general assets of the Company
resulting in the Participants having no greater rights than the Company's
general creditors; provided, however, nothing herein shall prevent or prohibit
the Company from





                                       22
<PAGE>   25
establishing a trust or other arrangement for the purpose of providing for the
payment of the benefits payable under the Plan.





                                       23

<PAGE>   1
                                                                   Exhibit 10(d)



                             CAMPBELL SOUP COMPANY


                          MID-CAREER HIRE PENSION PLAN
                         (AS AMENDED FEBRUARY 22, 1996)





<PAGE>   2

                             CAMPBELL SOUP COMPANY

                          MID-CAREER HIRE PENSION PLAN


                               TABLE OF CONTENTS


<TABLE>
<CAPTION>
 Section                                                                              Page
 -------                                                                              ----
 <S>                                                                                  <C>
 1 - Purpose                                                                          3

 2 - Definitions                                                                      3-5

 3 - Eligibility                                                                      5

 4 - Vesting and Benefits                                                             5-6

 5 - Death and Disability Benefits                                                    6-7

 6 - Conditions to Benefit Entitlement                                                7

 7 - Benefit Formulas                                                                 7-10

 8 - Time and Form of Payment, Beneficiary                                            10-11

 9 - Retiree Medical Benefits                                                         11

 10 - General Provisions                                                              12-18

 11 - Amendment, Suspension or Termination                                            18

 12 - Governing Law                                                                   18

 13 - Change in Control                                                               18-25
</TABLE>





                                       2
<PAGE>   3
                                       9
                             CAMPBELL SOUP COMPANY

                          MID-CAREER HIRE PENSION PLAN
                         (As Amended February 22, 1996)



SECTION 1.     PURPOSE

         The purpose of the Plan is to provide selected management or highly
compensated employees of the Company and its Subsidiaries, who are or were
hired as executives in key management positions in the midst of their business
careers, with retirement benefits that may supplement the retirement income
that they receive from designated Company sources, including the Qualified Plan
and the Nonqualified Plans.

SECTION 2.       DEFINITIONS

         The following words and phrases, as used in the Plan, shall have these
meanings:

         (a)     "Adjusted Final Pay" means the Participant's Final Pay as that
term is defined in the Qualified Plan, but for this Plan including in
"Annualized Earnings", as that term is defined in the Qualified Plan, any
contingent awards of incentive compensation awarded under the Campbell Soup
Company Management Worldwide Incentive Plan.

         (b)     "Board" means the Board of Directors of the Company.

         (c)     "Campbell Group" means Campbell Soup Company and all of its
Subsidiaries.

         (d)     "Committee" means the Compensation and Organization Committee
of the Board.





                                       3
<PAGE>   4
         (e)     "Company" means Campbell Soup Company its successors and
assigns.

         (f)     "Effective Date" means March 27, 1986, when the Board approved
the Plan.

         (g)     "Effective Retirement Date" means the Participant's Effective
Retirement Date as that term is defined in the Qualified Plan.

         (h)     "Normal Retirement Date" means the Participant's Normal
Retirement Date as that term is defined in the Qualified Plan.

         (i)     "Nonqualified Plans" means the Company's excess benefit
pension arrangements as in effect from time to time on and after the Effective
Date, but not including this Plan or any other supplemental pension arrangement
adopted on or after the Effective Date.

         (j)     "Participant" means an employee who is eligible for the  Plan
in accordance with Section 3.

         (k)     "Plan" means the Company's Mid-Career Hire Pension Plan set
forth herein and as amended from time to time.

         (l)     "Qualified Plan" means the Campbell Soup Company Retirement
and Pension Plan for Salaried Employees as in effect from time to time on and
after the Effective Date.

         (m)     "Social Security Covered Compensation" means the average
annual amount of compensation on which the old age benefits for an individual
age 65 would be computed under the Federal Social Security Act in effect at the
time of termination of his employment, assuming such individual had always
earned compensation





                                       4
<PAGE>   5
at least equal to the wage base subject to tax under the Federal Insurance
Contributions Act.

         (n) "Subsidiary" means a corporation, the majority of the voting stock
of which is owned directly or indirectly by the Company.

         (o)     "Years of Service" means all the Participant's Years of
Service, as that term is defined in the Qualified Plan, in the employ of the
Company and any Subsidiary.

SECTION 3.       ELIGIBILITY

         Individuals who may be eligible for the Plan are executives of the
Company or a Subsidiary in key management positions.  All Participants in
salary grade level 46 or higher who are covered by the Qualified Plan are
automatically eligible for this Plan.  Other Participants shall be selected
from among those eligible at any time and from time to time by the Committee in
its sole discretion on recommendation of the Chief Executive Officer of the
Company. The Committee may delegate its authority to select executives who are
eligible for the Plan.

SECTION 4.       VESTING AND BENEFITS

         (a)     Voluntary Resignation before Age 55.  Any Participant who
voluntarily resigns without the consent of the Company before attaining age 55,
automatically forfeits all benefits under the Plan regardless of the number of
years of Participant's employment.

         (b)     Termination Before Five Years of Employment.  Any Participant
whose employment terminates for any reason, other than death or Total
Disability, prior to the Participant's





                                       5
<PAGE>   6
completing five years of employment with the Campbell Group shall automatically
forfeit all benefits under the Plan.

         (c)     Termination by the Company after Five Years of Employment and
Before Age 55.  Any Participant who is terminated by the Company after five
years of employment and prior to attaining age 55, for other than cause, shall
be vested in the  Accelerated Benefit only (see Section 7).

         (d)     Retirement On or After Age 55 with Five Years of Employment.
Any Participant who retires on or after age 55 with five years of employment
shall be vested in the Income Replacement Benefit only (see Section 7).

SECTION 5.       DEATH AND DISABILITY BENEFITS.

         (a) If Participant's employment terminates, prior to Participant
attaining age 55 and five years of employment, due to death or Total
Disability, as defined in the Qualified Plan, Participant or Participant's
beneficiary shall be immediately vested in and entitled to the Accelerated
Benefit (see Section 7) based upon his Years of Service to the date of his
death or Total Disability.

         (b) If a Participant's employment terminates due to death or Total
Disability after age 55 but prior to Participant attaining five years of
employment, Participant or Participant's beneficiary shall be entitled to the
Accelerated Benefit (see Section 7) based on Years of Service to the date of
his Death or Total Disability.





                                       6
<PAGE>   7
         (c)  If a Participant's employment terminates due to death or Total
Disability after he has attained age 55 and five years of employment,
Participant or Participant's beneficiary shall be entitled to the Income
Replacement Benefit (see Section 7) based on Years of service to the date of
the death or Total Disability.

SECTION 6.                CONDITIONS TO BENEFIT ENTITLEMENT

         Subject to the provisions of Section 10(d), each payment of benefits
under this Plan shall be subject to the conditions that:

         (a)     the Participant's employment with the Campbell Group shall not
have been terminated for willful, deliberate or gross misconduct; and

         (b)     prior to such payment, the Participant shall not have engaged
in conduct materially detrimental to the interests of the Company or any
Subsidiary, including, without limitation, engaging in any business competitive
with a business in which the Company or a Subsidiary(i) was engaged at any time
during the Participant's employment with the Campbell Group and (ii) is engaged
at the time the Participant is engaged in the competitive business.

SECTION 7.                BENEFIT FORMULAS

A.       Accelerated Benefit Formula

         A straight life annuity, payable in monthly installments commencing on
the Participant's Normal Retirement Date and with 60 monthly installments
guaranteed, equal to the excess, if any, of (a) over (b) where

         (a) is the sum of:

         (i)  two and four-tenths (2.4%) of his Adjusted Final Pay up to the
Social Security Covered Compensation multiplied by his





                                       7
<PAGE>   8
Years of Service not in excess of five (5), plus one and two tenths percent
(1.2%) of his Adjusted Final Pay up to the Social Security Covered Compensation
multiplied by his Years of Service, if any, in excess of five (5) but not in
excess of twenty (20), plus

         (ii)  three and six tenths percent (3.6%) of his Adjusted Final Pay in
excess of the Social Security Covered Compensation multiplied by his Years of
Service not in excess of five (5) plus one and eight tenths (1.8%) of his
Adjusted Final Pay in excess of the Social Security Covered Compensation
multiplied by his Years of Service, if any, in excess of five (5) but not in
excess of twenty (20); and

         (b) is the sum of:

         (i)  the straight life annuity payable to the Participant in monthly
installments, commencing on his Normal Retirement Date and with 60 monthly
installments guaranteed, under the Qualified Plan;

         (ii)  the annual retirement benefit payable to the Participant on a
five-year certain and life annuity basis commencing on his Normal Retirement
Date under the Nonqualified Plans; and

         (iii)  an imputed benefit calculated using a straight life annuity as
if payable in monthly installments, commencing on Participant's Normal
Retirement Date and with 60 monthly installments guaranteed, under the
Qualified Plan based upon the  following assumptions:

         (A)  Final Average Pay equals the annual salary of the Participant on
the date he was employed by the Campbell Group, and





                                       8
<PAGE>   9
         (B)  Years of Service equal the number of whole years between
Participant's age at date of hire by the Campbell Group and 32, but such
imputed Years of Service shall be limited to the lesser of (1) actual Years of
Service under the Qualified Plan or (2) 10 years.

B        Income Replacement Benefit Formula

         A straight life annuity, payable in monthly installments commencing on
the Participant's Normal Retirement Date and with 60 monthly installments
guaranteed, equal to the excess, if any, of (a) and (b) where:

         (a)  equals 45% of Adjusted Final Pay reduced by 1.8 percentage points
for each year the Participant's age is below age 62 at date of retirement; and

         (b) is the sum of:

         (i)  the straight life annuity payable to the Participant in monthly
installments, commencing on his Normal Retirement Date and with 60 monthly
installments guaranteed, under the Qualified Plan;

         (ii)  the annual retirement benefit payable to the Participant on a
five-year certain and life annuity basis commencing on his Normal Retirement
Date under the Nonqualified Plans; and

         (iii)  an imputed benefit calculated using a straight life annuity as
if payable in monthly installments, commencing on Participant's Normal
Retirement Date and with 60 monthly installments guaranteed, under the
Qualified Plan based upon the following assumptions:





                                       9
<PAGE>   10
         (A)  Final Average Pay equals the annual salary of the Participant on
the date he was employed by the Campbell Group, and

         (B)  Years of Service equal the number of whole years between
Participant's age at date of hire by the Campbell Group and 32, but such
imputed Years of Service shall be limited to the lesser of (1) actual Years of
Service under the Qualified Plan or (2) 10 years.

SECTION 8        TIME AND FORM OF PAYMENT; BENEFICIARY.

   (a)   The annual retirement benefit payable under the Plan shall be paid
commencing at the same time and with the same reductions, if any, for
commencement of benefits before Normal Retirement Date, and in the same
optional form, and shall be provided with the same death benefits after
retirement, if any, as the Participant's retirement benefits under the
Qualified Plan.  Any adjustments and reductions shall be made using the same
actuarial factors as apply under the Qualified Plan.

   (b)   If no retirement benefits are payable to the Participant under the
Qualified Plan, then the Participant

         (i)  may elect a joint and survivor or any other optional form of
   payment provided under the Qualified Plan for payment of his benefits under
   the Plan;

         (ii)  may elect to receive his benefits under the Plan commencing at
   the same time as he would be permitted to receive retirement benefits under
   the Qualified Plan if he were fully vested thereunder; and

         (iii)  shall be provided the same death benefits after retirement and
   optional forms of payment with respect to his





                                       10
<PAGE>   11
benefits under this Plan as would be provided under the Qualified Plan if
the Participant were fully vested thereunder.

In clauses (i), (ii) and (iii) above, the same terms and conditions (including
without limitation actuarial adjustments, early retirement reduction factors,
coverage charges, and election requirements) shall apply as would apply under
the Qualified Plan.

         (c)     The beneficiary of the Participant under the Qualified Plan
shall automatically be deemed to be designated as the recipient of the
retirement benefits, if any, payable under this Plan in the event of the
Participant's death.  If no benefits are payable to the Participant under the
Qualified Plan, the Participant may designate a beneficiary to receive the
portion, if any, of the benefits payable under this Plan in the event of the
Participant's death, on the same terms and conditions as apply to the
designation of a beneficiary under the Qualified Plan.

SECTION 9.       RETIREE MEDICAL BENEFITS

                 If the Participant is not eligible to participate in the
Campbell Soup Company Retiree Medical Plan because the Participant does not
have 10 Years of Service, then the Participant shall be eligible to receive
under this Plan the same benefits as provided under the Campbell Soup Company
Retiree Medical Plan, provided the Participant has completed five years of
employment with the Campbell Group and retires from the Campbell Group or dies
or is Totally Disabled.  If a Participant who is receiving retiree medical
benefits under the Plan because of Total Disability is no longer Totally
Disabled and is under age 55, such benefits will cease.





                                       11
<PAGE>   12
SECTION 10.      GENERAL PROVISIONS

         (a)     Construction.  This Plan (i) is not intended to be qualified
under section 401(a) of the Internal Revenue Code of 1954, as amended, and (ii)
is intended to meet the requirements of sections 201(2), 301(a)(3) and
401(a)(1) of the Employee Retirement Income Security Act of 1974.  This Plan
shall be administered, interpreted and construed to carry out such intentions,
and any provision hereof that cannot be so administered, interpreted and
construed shall to that extent be disregarded.

         (b)     Qualified and Nonqualified Plans not Affected.  Any benefits
payable pursuant to this Plan are intended to be in excess of those, if any,
payable under the Qualified Plan and the Nonqualified Plans.

         (c)     Administration; Finality of Decisions.  The Plan shall be
administered by the Committee.  The Committee shall have all necessary powers
to administer and interpret the Plan. The Committee shall have full power and
authority to adopt such rules, regulations and instruments for the
administration of the Plan as it deems necessary or advisable.  The Committee's
interpretations of the Plan, as well as all actions taken and determinations
made by the Committee pursuant to the powers  vested in it hereunder, shall be
conclusive and binding on all parties concerned.

         (d)     Failure to Satisfy Conditions.  If the Participant shall fail
to satisfy any of the conditions set forth in Section 6, the Company shall not
be obligated after such failure to pay





                                       12
<PAGE>   13
any benefits remaining to be paid to or on behalf of the Participant, provided
that, in the case of any alleged failure to satisfy the conditions set forth in
Sections 6(a) or 6(b), all of the following shall have taken place:

                 (i) the Secretary of the Company, at the direction of the
         Committee, shall have given written notice to the Participant
         (hereafter referred to as the "Notice") setting forth with reasonable
         specificity (A) the alleged failure, and (B) the loss of rights to
         benefits that will occur unless the Participant rectifies such failure
         to the satisfaction of the Committee within 30 days after his receipt
         of the Notice;

                 (ii)  the Participant shall not have rectified such failure to
         the satisfaction of the Committee within 30 days after his receipt of
         the Notice; and

                 (iii)  the Secretary of the Company at the direction of the
         Committee and after the expiration of the 30-day period referred to in
         clause (ii) above, shall have given written notice to the Participant
         that, in the opinion of the Committee, he has not rectified the
         failure.

         (e)     Acceleration on Default.  If the Company fails to pay in a
timely manner the benefits due a Participant or his beneficiary under this Plan
and if the Company neglects to remedy such failure within thirty days after
having received written notice of it from the Participant or his beneficiary,
then the Company shall thereupon pay to the Participant or his beneficiary as
the case may be in full discharge of its obligations the





                                       13
<PAGE>   14
lump-sum actuarial equivalent of all benefits remaining to be paid.

         (f)     Actuarial Calculations.  Whenever it shall be necessary or
appropriate to make an actuarial calculation under this Plan the same actuarial
factors, assumptions and procedures shall be followed as are used under the
Qualified Plan.

         (g)     Withholding.  The Company may withhold from any benefits to be
paid under this Plan such amounts as it determines are required to be withheld
under the laws or regulations of any governmental authority.

         (h)     Claims Procedure.  Any claim for benefits under this Plan
shall be delivered in writing by the Participant or his representative to the
Committee in accordance with such rules as the Committee may from time to time
establish.  Within a reasonable time after receiving any claim for benefits
under the Plan, the Committee shall inform the claimant in writing whether such
claim is allowed or denied.  Any denial by the Committee of any claim for
benefits under the Plan shall be stated in writing by the Committee and
delivered or mailed to the claimant and such notice shall be written in a
manner calculated to be understood by the claimant and shall include (i) the
specific reasons for the denial, including where appropriate, references to the
Plan, (ii) any additional information necessary to perfect the claim with an
explanation of why the information is necessary and (iii)  an explanation of
the procedure for perfecting the claim.  The claimant shall have 60 days after
receipt of written notification of denial of his claim in which to file a
written appeal with the





                                       14
<PAGE>   15
Committee.  As a part of any such appeal, the claimant may submit issues and
comments in writing and shall, on request, be afforded an opportunity to review
any documents pertinent to the perfection of his claim.  The Committee shall
render a written decision on the claimant's appeal ordinarily within 60 days of
receipt thereof but, in no case, later than 120 days.

         (i)     No Employment Rights.  Neither the action of the Company in
establishing the Plan, nor any action taken by it or by the Board or the
Committee under the Plan, nor any provision of the Plan, shall be construed as
giving to any person the right to be retained in the employ of the Campbell
Group.

         (j)     Unfunded Obligation.  The Participant and his beneficiary
shall not have any right, title or interest whatsoever in any investments which
the Campbell Group may make to aid it in meeting its obligations under this
Plan.  All benefits under the Plan represent an unsecured promise to pay by the
Company.  The Plan shall be unfunded and the benefits hereunder shall be paid
only from the general assets of the Campbell Group resulting in the
Participants having no greater rights than the Company's general creditors;
provided, however, nothing herein shall prevent or prohibit the Company from
establishing a trust or other arrangement for the purpose of providing for the
payment of the benefits payable under the Plan.

         (k)     Rights Non-Transferable.  To the extent permitted by law, no
benefit under this Plan shall be transferable, alienable or assignable by the
Participant or any beneficiary, nor shall any such right, interest or benefit
be subject to anticipation,





                                       15
<PAGE>   16
encumbrance, garnishment, attachment, execution or levy of any kind, voluntary
or involuntary.  Any attempt, voluntary or otherwise, to effect any such action
shall, to the full extent permitted by law, be null and void.  If, by reason of
any attempt of the Participant or any beneficiary to alienate, charge, encumber
or otherwise dispose of any benefit under this Plan, or by reason of bankruptcy
or insolvency, or because of any attachment, garnishment or other judicial or
administrative proceedings, such benefit of the Participant or his beneficiary
would (except for this paragraph) be payable to some person other than the
Participant or his beneficiary, then the Committee may (in its sole discretion)
terminate such benefit.  Thereafter, the Committee may, in its sole discretion,
apply all or any portion of the benefits that would otherwise have been
payable, but for such termination, to the support and maintenance of the
Participant or his beneficiary, as the case may be, or of a dependent family
member.

         (l)     Facility of Payment.  If the Committee finds that the
Participant or any beneficiary to whom a benefit is payable hereunder is unable
to care for his affairs because of physical, mental or legal incompetence, the
Committee, in its sole discretion, may cause any payment due to him hereunder
for which prior claim has not been made by a duly qualified guardian or other
legal representative to be paid to the person deemed by the  Committee to be
maintaining or responsible for the maintenance of the Participant or his
beneficiary; and any such payment shall be deemed a payment for the account of
the Participant or his





                                       16
<PAGE>   17
beneficiary and shall constitute a complete discharge of any liability therefor
under this Plan.  If an individual dies before receiving all the payments due
him and without having a designated beneficiary, such payments may be made to
his estate or to such relative or relatives of the deceased as the Committee
deems advisable, preference being given to the following classes in the order
named:  (i) spouse, (ii) children, (iii) parents or (iv) other relatives by
blood, marriage or adoption; and the receipt of such relative or relatives
shall be a valid and complete discharge for the payment of such benefit.

         (m)     Severability.  In the event that any provision of this Plan,
shall be determined to be invalid or unenforceable for any reason, the
remaining provisions shall be unaffected thereby and shall remain in full force
and effect.

         (n)     Notices.

                 (i)  Any instrument to be delivered under this Plan to the
         Committee shall be deemed to have been properly delivered if and when
         received by the Secretary of the Company at the Company's
         Headquarters.

                 (ii)  Any instrument to be delivered under this Plan to the
         Participant or his beneficiary shall be deemed to have been properly
         delivered in each case if and when received by the Participant or his
         beneficiary or upon deposit thereof, in a post office box regularly
         maintained by the United States Government, in an envelope, properly
         stamped, addressed to the Participant or his beneficiary at his





                                       17
<PAGE>   18
         address as it appears from time to time on the books of the Company.

         (o)     Miscellaneous.  Use of the masculine gender in the Plan shall
be deemed to include the feminine gender.  Headings are given to sections and
paragraphs solely as a convenience to facilitate reference; such headings shall
not affect the construction of any provision of the Plan.

SECTION 11.      AMENDMENT, SUSPENSION OR TERMINATION

         The Board or its delegate may amend, suspend or terminate the Plan in
whole or part; but no such amendment, suspension or termination may adversely
affect benefits accrued by a Participant based upon his Years of Service to the
date of such amendment, suspension or termination.

SECTION 12.      GOVERNING LAW

         The provisions of the Plan shall be construed, administered and
enforced in accordance with the laws of the State of New Jersey.

SECTION 13.  CHANGE IN CONTROL

         (a)  Contrary Provisions. Notwithstanding anything contained in the
Plan to the contrary, the provisions of this Section 13 shall govern and
supersede any inconsistent terms or provisions of the Plan.

         (b) Definitions.





                                       18
<PAGE>   19
         Change in Control.  For purposes of the Plan "Change in Control" shall
         mean any of the following events:

                 (A)  The acquisition in one or more transactions by any
         "Person" (as the term person is used for purposes of Section 13(d) or
         14(d) of the Securities Exchange Act of 1934, as amended (the "1934
         Act")) of "Beneficial Ownership" (within the meaning of Rule 13d-3
         promulgated under the 1934 Act) of twenty-five percent (25%) or more
         of the combined voting power of the Company's then outstanding voting
         securities (the "Voting Securities"), provided, however, that for
         purposes of this Section 13(b)(A), the Voting Securities acquired
         directly from the Company by any Person shall be excluded from the
         determination of such Person's Beneficial Ownership of Voting
         Securities (but such Voting Securities shall be included in the
         calculation of the total number of Voting Securities then
         outstanding); or

                 (B)  The individuals who, as of January 25, 1990, are members
         of the Board (the "Incumbent Board"), cease for any reason to
         constitute at least two-thirds of the Board; provided, however, that
         if the election, or nomination for election by the Company's
         stockholders, of any new director was approved by a vote of at least
         two-thirds of the Incumbent Board, such new director shall, for
         purposes of the Plan, be considered as a member of the Incumbent
         Board; or





                                       19
<PAGE>   20
(C)      Approval by stockholders of the Company of (1) a merger or
         consolidation involving the Company if the stockholders of the
         Company, immediately before such merger or consolidation, do not own,
         directly or indirectly immediately following such merger or
         consolidation, more than eighty percent (80%) of the combined voting
         power of the outstanding voting securities of the corporation
         resulting from such merger or consolidation in substantially the same
         proportion as their ownership of the Voting Securities immediately
         before such merger or consolidation or (2) a complete liquidation or
         dissolution of the Company or an agreement for the sale or other
         disposition of all or substantially all of the assets of the Company;
         or

                 (D)  Acceptance of stockholders of the Company of shares in a
         share exchange if the stockholders of the Company, immediately before
         such share exchange, do not own, directly or indirectly immediately
         following such share exchange, more than eighty percent (80%) of the
         combined voting power of the outstanding voting securities of the
         corporation resulting from such share exchange in substantially the
         same proportion as their ownership of the Voting Securities
         outstanding immediately before such share exchange.

Notwithstanding the foregoing, a Change in Control shall not be deemed to occur
solely because twenty-five percent (25%)





                                       20
<PAGE>   21
or more of the then outstanding Voting Securities is  acquired by (i) a trustee
or other fiduciary holding securities under one or more employee benefit plans
maintained by the Company or any of its Subsidiaries, (ii) any corporation
which, immediately prior to such acquisition, is owned directly or indirectly
by the stockholders of the Company in the same proportion as their ownership of
stock in the Company immediately prior to such acquisition, (iii) any
"Grandfathered Dorrance Family Stockholder" (as hereinafter defined) or (iv)
any Person who has acquired such Voting Securities directly from any
Grandfathered Dorrance Family Stockholder but only if such Person has executed
an agreement which is approved by two-thirds of the Board and pursuant to which
such Person has agreed that he (or they) will not increase his (or their)
Beneficial Ownership (directly or indirectly) to 30% or more of the outstanding
Voting Securities (the "Standstill Agreement") and only for the period during
which the Standstill Agreement is effective and fully honored by such Person.
For purposes of this Section, "Grandfathered Dorrance Family Stockholder" shall
mean at any time a "Dorrance Family Stockholder" (as hereinafter defined) who
or which is at the time in question the Beneficial Owner solely of (v) Voting
Securities Beneficially Owned by such individual on January 25, 1990, (w)
Voting Securities acquired directly from the Company, (x) Voting Securities
acquired directly from another Grandfathered Dorrance Family





                                       21
<PAGE>   22
Stockholder, (y) Voting Securities which are also Beneficially Owned by other
Grandfathered Dorrance Family Stockholders at the time in question, and (z)
Voting Securities acquired after January 25, 1990 other than directly from the
Company or from another Grandfathered Dorrance Family Stockholder by any
"Dorrance Grandchild" (as hereinafter defined) provided that the aggregate
amount of Voting Securities so acquired by each such Dorrance Grandchild shall
not exceed five percent (5%) of the Voting Securities outstanding at the time
of such acquisition.  A "Dorrance Family Stockholder" who or which is at the
time in question the Beneficial Owner of Voting Securities which are not
specified in clauses (v), (w), (x), (y) and (z) of the immediately preceding
sentence shall not be a Grandfathered Dorrance Family Stockholder at the time
in question.  For purposes of this Section, "Dorrance Family Stockholders"
shall mean individuals who are descendants of the late Dr. John T. Dorrance,
Sr. and/or the spouses, fiduciaries and foundations of such descendants.  A
"Dorrance Grandchild" means as to each particular grandchild of the late Dr.
John T. Dorrance, Sr., all of the following taken collectively:  such
grandchild, such grandchild's descendants and/or the spouses, fiduciaries and
foundations of such grandchild and such grandchild's descendants.

Moreover, notwithstanding the foregoing, a Change in Control shall not be
deemed to occur solely because any Person (the





                                       22
<PAGE>   23
"Subject Person") acquired Beneficial Ownership of more than the permitted
amount of the outstanding Voting Securities as  a result of the acquisition of
Voting Securities by the Company which, by reducing the number of Voting
Securities outstanding, increases the proportional number of shares
Beneficially Owned by the Subject Person, provided that if a Change in Control
would occur (but for the operation of this sentence) as a result of the
acquisition of Voting Securities by the Company, and after such share
acquisition by the Company, the Subject Person becomes the Beneficial Owner of
any additional Voting Securities which increases the percentage of the then
outstanding Voting Securities Beneficially Owned by the Subject Person, then a
Change in Control shall occur.

Cause.  For purposes of the Plan, a termination for "Cause" is a termination
evidenced by a resolution adopted in good faith by two-thirds of the Board that
the Participant (a) intentionally and continually failed to substantially
perform his duties with the Company (other than a failure resulting from the
Participant's incapacity due to physical or mental illness) which failure
continued for a period of at least thirty (30) days after a written notice of
demand for substantial performance has been delivered to the Participant
specifying the manner in which the Participant has failed to substantially
perform, or (b) intentionally engaged in conduct which is demonstrably and
materially





                                       23
<PAGE>   24
injurious to the Company, monetarily or otherwise; provided, however that no
termination of the Participant's employment shall be for Cause as set forth in
clause (b) above until (x) there shall have been delivered to the Participant a
copy of a written notice setting forth that the Participant was guilty of the
conduct set forth in clause (b) and specifying the particulars thereof in
detail, and (y) the Participant shall have been provided an opportunity to be
heard by the Board (with the assistance of the Participant's counsel if the
Participant so desires).  No act, nor failure to act, on the Participant's
part, shall be considered "intentional" unless he has acted, or failed to act,
with an absence of good faith and without a reasonable belief that his action
or failure to act was in the best interest of the Company.  Notwithstanding
anything contained in the Plan to the contrary, in the case of any Participant
who is a party to a severance protection agreement, no failure to perform by
the Participant after a Notice of Termination (as defined in the Participant's
severance protection agreement) is given by the Participant shall constitute
Cause for purposes of the Plan.

(c)  Termination of Employment.  If an Participant's employment is terminated
by the Company (other than for Cause) or by the Participant for any reason
within two (2) years following a Change in Control, the Company shall, within
thirty (30) days, pay to the Participant a lump sum





                                       24
<PAGE>   25
cash payment equal to the lump sum Actuarial Equivalent of his accrued benefit
as of the date of his termination of employment whether or not the Participant
is otherwise  vested in his accrued benefit; provided, however, that for this
purpose, the term Actuarial Equivalent shall have the same meaning as such term
is used in the Qualified Plan for Salaried Employees as in effect from time to
time on or after the Effective Date.

(d)      Amendment or Termination.

         (i) This Section 13 shall not be amended or terminated at any time.

         (ii) For a period of two (2) years following a Change in Control, the
         Plan shall not be terminated or amended in any way, nor shall the
         manner in which the Plan is administered be changed in a way that
         adversely affects the Participant's right to existing or future
         Company provided benefits or contributions provided hereunder,
         including, but not limited to, any change in, or to, the eligibility
         requirements, benefit formulae and manner and optional forms of
         payments.

         (iii)  Any amendment or termination of the Plan prior to a Change in
         Control which (A) was at the request of a third party who has
         indicated an intention or taken steps reasonably calculated to effect
         a Change in Control or (B) otherwise arose in connection with, or in
         anticipation of, a Change in Control, shall be null and void and shall
         have no effect whatsoever.





                                       25

<PAGE>   1

                  SUPPLEMENTAL SCHEDULE OF SALES AND EARNINGS
            --------------------------------------------------------


<TABLE>                                    
<CAPTION>                                  
                                                      1996                          1995                        1994
(millions, except per share amounts)          Sales          Earnings          Sales     Earnings          Sales    Earnings
- ----------------------------------------------------------------------------------------------------------------------------
<S>                                          <C>              <C>             <C>          <C>            <C>         <C>
CONTRIBUTIONS BY DIVISION:                 
                                           
U.S.A.                                       $4,561            $1,033         $4,295       $  885         $3,961      $  783
                                           
Bakery & Confectionery                        1,722               197          1,600          182          1,484         169
                                           
International Grocery                         1,476               136          1,412          135          1,279         120
                                           
Interdivision                                   (81)                             (57)                        (60)           
- ----------------------------------------------------------------------------------------------------------------------------
                                           
TOTAL SALES                                  $7,678                           $7,250                      $6,664
============================================================================================================================
                                           
Total operating earnings                                        1,366                       1,202                      1,072
                                           
Unallocated corporate expenses                                    (49)                        (55)                       (45)
- ---------------------------------------------------------------------------------------------------------------------------- 
                                           
EARNINGS BEFORE INTEREST AND TAXES                              1,317                       1,147                      1,027
                                           
Interest, net                                                    (120)                       (105)                       (64)
                                           
Taxes on earnings                                                (395)                       (344)                      (333)
- ---------------------------------------------------------------------------------------------------------------------------- 
                                           
NET EARNINGS                                                   $  802                      $  698                     $  630
============================================================================================================================
                                           
EARNINGS PER SHARE                                             $ 3.22                      $ 2.80                     $ 2.51
============================================================================================================================
</TABLE>                                   
                                           





                                      17
<PAGE>   2
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 RESULTS OF OPERATIONS AND FINANCIAL CONDITION
            --------------------------------------------------------



RESULTS OF OPERATIONS


OVERVIEW

Net sales rose 6% to $7.68 billion up from $7.25 billion last year. Net
earnings rose 15% to $802 million compared to $698 million in the prior year.
Earnings per share also rose 15% to $3.22 versus $2.80 a year ago.

   All three operating divisions - U.S.A., Bakery & Confectionery and
International Grocery posted record sales and earnings in 1996. Worldwide soup
volume was up 2% led by a 7% increase outside the U.S.


1996 COMPARED TO 1995


RESULTS BY DIVISION

U.S.A. - Net sales increased 6% to $4.56 billion in 1996 compared to $4.30
billion last year. Acquisitions contributed over 50% of sales growth. Operating
earnings rose 17% to $1.03 billion. Canned soup volume increased 3% led by
Chicken Noodle soup, which was reformulated with 33% more meat, and strong
growth from "Chunky" ready-to-serve soups and "Swanson" broths.

   Pace Mexican sauces, completing its first full fiscal year with the 
company, contributed dramatically to both sales and operating earnings growth
in the year. Foodservice delivered solid volume gains led by chicken pot-pies
for the away-from-home market. "Prego" spaghetti sauce and "Vlasic" pickles
also reported strong volume gains.

BAKERY & CONFECTIONERY - This division consists of Pepperidge Farm in the U.S.,
Arnotts Limited in Australia, Delacre in Europe, Godiva Chocolatier worldwide
and the confectionery business in Europe.

   Net sales grew 8% in fiscal 1996 to $1.72 billion, from $1.60 billion last 
year. Operating earnings increased 8% to $197 million, led by very strong
performances from Pepperidge Farm and Godiva.

   All Pepperidge Farm units recorded sales and earnings gains.  "Goldfish" 
crackers and new fat-free cookies delivered double-digit volume growth due to
new marketing campaigns aimed at consumer acceptance. Frozen garlic breads
enjoyed another year of phenomenal growth with volume up nearly 30%.

   Godiva Chocolatier also achieved double-digit sales growth and a leap in 
profitability from continued expansion in the U.S.  and Japan and productivity
improvements in Europe.

   Delacre and Arnotts experienced earnings softness and both of these
companies are focusing on revitalizing their core businesses.

INTERNATIONAL GROCERY - International Grocery consists of soup, grocery and
frozen businesses outside the United States.

   Net sales reached $1.48 billion in fiscal 1996, up 5% from $1.41 billion 
last year. Operating earnings, hurt by Europe-wide decline in beef sales, rose
1% to $136 million. Recently acquired "Homepride" sauces in the U.K.
contributed significantly to growth in sales and earnings. Operating earnings
in Mexico fell by $4 million due to persistent economic difficulties. Soup in
the United Kingdom and Asia achieved double-digit volume gains.


STATEMENTS OF EARNINGS

Gross margins improved 1.9 percentage points to 43.2% as a result of higher
selling prices and productivity programs.

   Marketing and selling expenses increased slightly to 19.5% of sales from 
18.9% a year ago. Advertising expense increased .3% of sales versus last year
as a result of continued heavy advertising for Pace Foods and additional
advertising for Pepperidge Farm "Goldfish" crackers and "Chunky" ready-to-serve
soups. Consumer-oriented marketing programs aimed largely at soups and
Pepperidge Farm "Goldfish" crackers and fat-free cookies, increased as a result
of the company's continuing efforts to refocus marketing toward the consumer
rather than trade promotional activities.

   Administrative expenses as a percent of sales remained unchanged at 4.5% in 
1996.

   Research and development decreased 4.5% after a 13% increase last year due 
to new product development activities.

   Other expense increased 14% due to higher amortization of intangibles
associated with acquisitions and accruals for long-term incentive compensation
plans reflecting increases in Campbell's stock price. The increase is net of a
gain on the sale of





                                       18
<PAGE>   3
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 RESULTS OF OPERATIONS AND FINANCIAL CONDITION
            --------------------------------------------------------

"Mrs. Paul's" frozen seafood business which was largely offset by a one-time
charge to re-engineer the frozen food manufacturing facilities and selling
organization.

   Interest expense increased 9.6% due principally to financing costs
associated with acquisition of businesses and treasury stock purchases.

   The effective tax rate remained unchanged at 33%.

   Net margins rose to a record high of 10.4%, up from 9.6% in 1995.


DIVESTITURE AND RESTRUCTURING CHARGES

In the fourth quarter of fiscal 1996, the company sold its olive business which
completed a divestiture and restructuring program approved by the company's
Board of Directors on January 28, 1993. On September 4, 1996, the Board
approved a new divestiture and restructuring program which will be recorded in
the first quarter of fiscal 1997. See Note 21 in the Notes to Consolidated
Financial Statements.


1995 COMPARED TO 1994


RESULTS BY DIVISION

U.S.A. - Net sales increased 8% to $4.30 billion in 1995 compared to $3.96
billion last year, with acquisitions contributing 50% of the sales growth.
Operating earnings rose 13% to $885 million.

   Soup volume increased 1%, with continued improvement throughout the year, 
led by "Home Cookin'" and "Healthy Request" soups and "Swanson" broths.
"Swanson" frozen dinners and canned poultry achieved double-digit growth, and
the new "Swanson Mac & More" single-serving dishes won excellent consumer
reception. New Vlasic "Sandwich Stackers" pickles and "Franco-American" pasta
driven by new shapes also achieved double-digit volume growth. Pasta sauces,
aided by the recently introduced "Barilla" brand, posted solid volume gains, as
did "V8" vegetable juice and a wide range of foodservice products.

BAKERY & CONFECTIONERY - Net sales grew 8% in fiscal 1995 to $1.60 billion,
from $1.48 billion last year. Operating earnings increased 8% to $182 million,
led by Pepperidge Farm and the confectionery businesses.

   "PEPPERIDGE FARM" cookies, frozen garlic bread and "Goldfish" crackers all 
achieved solid volume growth. The acquisition of Greenfield Healthy Foods gave
impetus to Pepperidge Farm's initiatives in the rapidly growing market for
fat-free cookies. Godiva Chocolatier reported double-digit volume growth in the
U.S., Europe and Japan, and the Lamy Lutti confectionery business reported good
gains in France.

INTERNATIONAL GROCERY - Net sales were $1.41 billion in fiscal 1995, up 10%
from $1.28 billion last year. The Stratford-upon-Avon Foods acquisition in the
United Kingdom contributed 30% of the sales growth. Operating earnings were
$135 million, 12% over the prior year. The devaluation of the Mexican peso
reduced earnings by $4 million for the year.

   Soup volume outside the U.S. rose 8%, paced by continuing gains in Canada 
and Asia. The company's businesses in Argentina also achieved exceptional sales
and earnings gains.


STATEMENTS OF EARNINGS

Gross margins improved .9 percentage points to 41.3% as a result of higher
selling prices and manufacturing efficiencies.

   Marketing and selling expenses remained relatively flat at 18.9% of sales 
versus 18.8% in 1994. Advertising expense increased .2% of sales from last year
due largely to the aggressive advertising strategy of Pace Foods and additional
advertising support for Pepperidge Farm "Goldfish" crackers and Vlasic
"Sandwich Stackers" pickles.

   Administrative expenses increased .1% of sales from 1994 due mainly to 
higher management incentive plan costs.

   Research and development increased 13% due to new product development
activities.

   Other expense increased 54% due principally to amortization of intangibles 
associated with acquisitions.





                                       19
<PAGE>   4
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 RESULTS OF OPERATIONS AND FINANCIAL CONDITION
            --------------------------------------------------------


   Interest expense increased 55% as a result of financing costs associated 
with acquisitions.

   The effective tax rate declined to 33% from 34.6% reflecting the benefit of 
tax planning strategies and utilization of tax loss carryforwards.

   Net margins increased to 9.6%, the highest level achieved since the company 
went public in 1954.


LIQUIDITY AND CAPITAL RESOURCES

Increasingly strong cash flows, a strong balance sheet and interest coverage
demonstrate the company's continued superior financial strength.

CASH FLOWS FROM OPERATING ACTIVITIES provided $1,213 million in 1996, an
increase of $28 million over 1995. Over the last three years, operating cash
flow totaled $3.4 billion. This strong cash generating capability provides the
company substantial financial flexibility in meeting operating and investing
objectives.

CAPITAL EXPENDITURES were $416 million in 1996, up $25 million from the prior
year. The increase is mainly attributed to the construction of a new $150
million world-class manufacturing facility by Arnotts which is scheduled for
completion in 1997. Capital expenditures are projected to be $425 million in
1997.

ACQUISITIONS in 1996 totaled $186 million and included the "Homepride" sauce
business, United Kingdom's leading cooking sauce brand, and the "Cheong Chan"
soup and sauce business in Asia. The company also increased its Arnotts share
ownership to 70%.

   These acquisitions were funded through cash generated from operations and 
short and long-term borrowings.

LONG-TERM DEBT decreased $113 million due to the maturity of $300 million of
notes in fiscal 1997, offset in part by the issuance of $200 million 5.5% fixed
rate three-year notes due January 1999. The proceeds of these notes were used
to repay short-term debt.

SHORT-TERM BORROWINGS remained even with last year.

   The company has ample financial resources, including unused lines of credit 
totaling $856 million and has ready access to financial markets around the
world. The pre-tax interest coverage ratio was 9.7 for 1996 compared to 9.4 for
1995.

DIVIDEND payments increased $43 million or 15% to $338 million in 1996,
compared to $295 million in 1995. Dividends declared in 1996 totaled $1.345 per
share, up from $1.21 per share in 1995. The 1996 fourth quarter rate was $.345.

CAPITAL STOCK REPURCHASES for the treasury totaled 4 million shares at a cost
of $244 million during 1996, compared to repurchases of 500 thousand shares at
a cost of $24 million in the same period for 1995.

   On September 4, 1996, the company's Board of Directors authorized a capital 
stock repurchase program of up to $2.5 billion to be completed by the end of
fiscal 1999. A "Dutch auction" tender offer for up to $1.5 billion of capital
stock was initiated in September 1996. Stock purchased under this program will
be financed through a combination of short and long-term debt. The company
believes that these stock repurchases will not impact its ability to meet
continuing operating and investing objectives.

TOTAL ASSETS increased 5% to a record $6.6 billion during 1996. Intangible
assets increased $93 million due to acquisitions and plant assets increased $97
million due to acquisitions and capital expenditures.

TOTAL LIABILITIES increased $43 million or 1% with total current liabilities,
nonpension postretirement benefits and other liabilities increasing by $156
million offset by a reduction in total borrowings of $113 million.


INFLATION

Inflation during recent years has not had a significant effect on the company.
The company  mitigates the effects of inflation by increasing selling prices
where appropriate and aggressively pursuing an ongoing cost-improvement effort
which includes capital investments in more efficient plant and equipment and
low cost business systems.





                                       20
<PAGE>   5
                      CONSOLIDATED STATEMENTS OF EARNINGS
            --------------------------------------------------------


<TABLE>
<CAPTION>
(millions, except per share amounts)           1996      1995      1994
- -----------------------------------------------------------------------

<S>                                          <C>       <C>       <C>
NET SALES                                    $7,678    $7,250    $6,664
- -----------------------------------------------------------------------

Costs and expenses

  Cost of products sold                       4,363     4,255     3,970

  Marketing and selling expenses              1,499     1,371     1,251

  Administrative expenses                       343       326       297

  Research and development expenses              84        88        78

  Other expense (Note 3)                         72        63        41
- -----------------------------------------------------------------------

    Total costs and expenses                  6,361     6,103     5,637
- -----------------------------------------------------------------------

EARNINGS BEFORE INTEREST AND TAXES            1,317     1,147     1,027

Interest expense (Note 4)                       126       115        74

Interest income                                   6        10        10
- -----------------------------------------------------------------------

Earnings before taxes                         1,197     1,042       963

Taxes on earnings (Note 7)                      395       344       333
- -----------------------------------------------------------------------

NET EARNINGS                                 $  802    $  698    $  630
=======================================================================

EARNINGS PER SHARE (NOTE 18)                 $ 3.22    $ 2.80    $ 2.51
=======================================================================

Weighted average shares outstanding             249       249       251
=======================================================================
</TABLE>

The accompanying Summary of Significant Accounting Policies and Notes on pages
25 to 32 are an integral part of the financial statements.






                                     21
<PAGE>   6
                          CONSOLIDATED BALANCE SHEETS
            --------------------------------------------------------


<TABLE>
<CAPTION>
(millions)                                        JULY 28, 1996    July 30, 1995
- --------------------------------------------------------------------------------
<S>                                                     <C>               <C>
CURRENT ASSETS
Cash and cash equivalents (Note 8)                       $   34           $   53
Accounts receivable (Note 9)                                618              631
Inventories (Note 10)                                       739              755
Other current assets (Note 11)                              227              142
- --------------------------------------------------------------------------------

    Total current assets                                  1,618            1,581
- --------------------------------------------------------------------------------
PLANT ASSETS, NET OF DEPRECIATION (NOTE 12)               2,681            2,584
INTANGIBLE ASSETS, NET OF AMORTIZATION (NOTE 13)          1,808            1,715
OTHER ASSETS (NOTE 14)                                      525              435
- --------------------------------------------------------------------------------

    Total assets                                         $6,632           $6,315
================================================================================

CURRENT LIABILITIES
Notes payable (Note 15)                                  $  865           $  865
Payable to suppliers and others                             568              556
Accrued liabilities                                         593              545
Dividend payable                                             86               78
Accrued income taxes                                        117              120
- --------------------------------------------------------------------------------
                                                              
    Total current liabilities                             2,229            2,164
- --------------------------------------------------------------------------------
LONG-TERM DEBT (NOTE 15)                                    744              857
NONPENSION POSTRETIREMENT BENEFITS (NOTE 6)                 452              434
OTHER LIABILITIES (NOTE 16)                                 465              392
- --------------------------------------------------------------------------------

    Total liabilities                                     3,890            3,847
- --------------------------------------------------------------------------------
SHAREOWNERS' EQUITY (NOTE 18)
Preferred stock; authorized 40 shares; none issued            -                -
Capital stock, $.075 par value; authorized 280                   
  shares; issued 271 shares                                  20               20
Capital surplus                                             228              165
Earnings retained in the business                         3,211            2,755
Capital stock in treasury, 24 shares in 1996 and
   22 shares in 1995, at cost                              (779)            (550)
Cumulative translation adjustments                           62               78
- --------------------------------------------------------------------------------

    Total shareowners' equity                             2,742            2,468
- --------------------------------------------------------------------------------
                                                        
    Total liabilities and shareowners' equity            $6,632           $6,315
================================================================================
</TABLE>

The accompanying Summary of Significant Accounting Policies and Notes on pages
25 to 32 are an integral part of the financial statements.





                                      22
<PAGE>   7
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
            --------------------------------------------------------


<TABLE>
<CAPTION>
(millions)                                                                        1996       1995       1994
- ------------------------------------------------------------------------------------------------------------
<S>                                                                             <C>       <C>          <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
Net earnings                                                                    $  802    $   698      $ 630
Non-cash charges to net earnings
  Depreciation and amortization                                                    326        294        255
  Deferred income taxes                                                             32         40         34
  Other, net                                                                        58         48         46
Changes in working capital
  Accounts receivable                                                               (1)       (18)        73
  Inventories                                                                      (27)        63         18
  Other current assets and liabilities                                              23         60        (88)
- ------------------------------------------------------------------------------------------------------------

    Net cash provided by operating activities                                    1,213      1,185        968
- ------------------------------------------------------------------------------------------------------------

CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of plant assets                                                         (416)      (391)      (421)
Sales of plant assets                                                               33         21         42
Businesses acquired                                                               (186)    (1,255)       (14)
Sales of businesses                                                                 80         12         27
Net change in other assets and liabilities                                        (120)       (45)       (41)
- ------------------------------------------------------------------------------------------------------------

    Net cash used in investing activities                                         (609)    (1,658)      (407)
- ------------------------------------------------------------------------------------------------------------

CASH FLOWS FROM FINANCING ACTIVITIES:
Long-term borrowings                                                               230        312        115
Repayments of long-term borrowings                                                 (43)       (29)      (117)
Short-term borrowings                                                              268      1,087        (50)
Repayments of short-term borrowings                                               (568)      (662)       (87)
Dividends paid                                                                    (338)      (295)      (266)
Treasury stock purchases                                                          (244)       (24)      (145)
Treasury stock issued                                                               64         37         16
- ------------------------------------------------------------------------------------------------------------

    Net cash (used in) provided by financing activities                           (631)       426       (534)
- ------------------------------------------------------------------------------------------------------------

Effect of exchange rate changes on cash                                              8          4          6
- ------------------------------------------------------------------------------------------------------------

NET CHANGE IN CASH AND CASH EQUIVALENTS                                            (19)       (43)        33
Cash and cash equivalents at beginning of year                                      53         96         63
- ------------------------------------------------------------------------------------------------------------

CASH AND CASH EQUIVALENTS AT END OF YEAR                                        $   34    $    53      $  96
============================================================================================================
</TABLE>


The accompanying Summary of Significant Accounting Policies and Notes on pages
25 to 32 are an integral part of the financial statements.










                                   23
<PAGE>   8
                 CONSOLIDATED STATEMENTS OF SHAREOWNERS' EQUITY
            --------------------------------------------------------


<TABLE>
<CAPTION>
                                                                             EARNINGS
                                                                             RETAINED     CAPITAL    CUMULATIVE          TOTAL
                                         PREFERRED    CAPITAL      CAPITAL     IN THE    STOCK IN   TRANSLATION   SHAREOWNERS'
(millions)                                   STOCK      STOCK      SURPLUS   BUSINESS    TREASURY   ADJUSTMENTS         EQUITY
- ------------------------------------------------------------------------------------------------------------------------------
<S>                                      <C>             <C>         <C>     <C>         <C>           <C>            <C>
Balance at August 1, 1993                        -       $ 20        $ 149   $  2,002     $ (428)      $(39)          $ 1,704
Net earnings                                                                      630                                     630
Dividends ($1.09 per share)                                                      (273)                                   (273)
Treasury stock purchased                                                                    (145)                        (145)
Treasury stock issued under Management
  incentive and Stock option plans                                       6                    14                           20
Translation adjustments                                                                                  53                53
- -----------------------------------------------------------------------------------------------------------------------------

Balance at July 31, 1994                         -         20          155      2,359       (559)        14             1,989
Net earnings                                                                      698                                     698
Dividends ($1.21 per share)                                                      (302)                                   (302)
Treasury stock purchased                                                                     (24)                         (24)
Treasury stock issued under Management
  incentive and Stock option plans                                      10                    33                           43
Translation adjustments                                                                                  64                64
- -----------------------------------------------------------------------------------------------------------------------------

Balance at July 30, 1995                         -         20          165      2,755       (550)        78             2,468
NET EARNINGS                                                                      802                                     802
DIVIDENDS ($1.345 PER SHARE)                                                     (346)                                   (346)
TREASURY STOCK PURCHASED                                                                    (244)                        (244)
TREASURY STOCK ISSUED UNDER MANAGEMENT
  INCENTIVE AND STOCK OPTION PLANS                                      63                    15                           78
TRANSLATION ADJUSTMENTS                                                                                 (16)              (16)
- -----------------------------------------------------------------------------------------------------------------------------

BALANCE AT JULY 28, 1996                         -        $20         $228     $3,211      $(779)       $62            $2,742
=============================================================================================================================
</TABLE>


                          CHANGES IN NUMBER OF SHARES
            --------------------------------------------------------


<TABLE>
<CAPTION>
(thousands)                                                                  ISSUED            OUTSTANDING             IN TREASURY
- ----------------------------------------------------------------------------------------------------------------------------------
<S>                                                                         <C>                    <C>                      <C>
Balance at August 1, 1993                                                   271,245                251,706                  19,539
Treasury stock purchased                                                                            (3,989)                  3,989
Treasury stock issued under Management incentive and Stock option plans                                602                    (602)
- ----------------------------------------------------------------------------------------------------------------------------------

Balance at July 31, 1994                                                    271,245                248,319                  22,926
Treasury stock purchased                                                                              (506)                    506
Treasury stock issued under Management incentive and Stock option plans                              1,418                  (1,418)
- ----------------------------------------------------------------------------------------------------------------------------------

Balance at July 30, 1995                                                    271,245                249,231                  22,014
TREASURY STOCK PURCHASED                                                                            (4,044)                  4,044
TREASURY STOCK ISSUED UNDER MANAGEMENT
  INCENTIVE AND STOCK OPTION PLANS                                                                   2,041                  (2,041)
- ----------------------------------------------------------------------------------------------------------------------------------

BALANCE AT JULY 28, 1996                                                    271,245                247,228                  24,017
==================================================================================================================================
</TABLE>

The accompanying Summary of Significant Accounting Policies and Notes on pages
25 to 32 are an integral part of the financial statements.







                                      24
<PAGE>   9

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
            --------------------------------------------------------
                               (million dollars)



1. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

CONSOLIDATION - The consolidated financial statements include the accounts of
the company and its majority-owned subsidiaries.  Significant intercompany
transactions are eliminated in consolidation. Investments of 20% or more in
affiliates are accounted for by the equity method.

FISCAL YEAR - The company's fiscal year ends on the Sunday nearest July 3l.

CASH AND CASH EQUIVALENTS - All highly liquid debt instruments purchased with a
maturity of three months or less are classified as Cash equivalents.

INVENTORIES - Substantially all domestic inventories are priced at the lower of
cost or market, with cost determined by the last-in, first-out (LIFO) method.
Other inventories are priced at the lower of average cost or market.

PLANT ASSETS - Plant assets are stated at historical cost. Alterations and
major overhauls which extend the lives or increase the capacity of plant assets
are capitalized. The amounts for property disposals are removed from plant
asset and accumulated depreciation accounts and any resultant gain or loss is
included in earnings. Ordinary repairs and maintenance are charged to operating
costs.

DEPRECIATION - Depreciation provided in costs and expenses is calculated using
the straight-line method. Buildings and machinery and equipment are depreciated
over periods not exceeding 45 years and 15 years, respectively. Accelerated
methods of depreciation are used for income tax purposes in certain
jurisdictions.

INTANGIBLES - Intangible assets consist principally of excess purchase price
over net assets of businesses acquired and trademarks.  Intangibles are
amortized on a straight-line basis over periods not exceeding 40 years.

ASSET VALUATION - The company periodically reviews the recoverability of plant
assets and intangibles based principally on an analysis of cash flows.

PENSION AND RETIREE BENEFIT PLANS - Costs are accrued over employees' careers
based on plan benefit formulas.

INCOME TAXES - Deferred taxes are provided in accordance with Statement of
Financial Accounting Standards (FAS) No. 109.

USE OF ESTIMATES - Generally accepted accounting principles require management
to make estimates and assumptions that affect assets and liabilities,
contingent assets and liabilities, and revenues and expenses. Actual results
could differ from those estimates.

RECLASSIFICATIONS - Certain amounts in the prior years' financial statements
and footnotes have been reclassified to conform to the current year
presentation.


2. GEOGRAPHIC AREA INFORMATION

The company is predominantly engaged in the manufacture and sale of prepared
convenience foods. The following presents information about operations in
different geographic areas:

<TABLE>
<CAPTION>
Net sales                                 1996            1995             1994 
- -------------------------------------------------------------------------------
<S>                                     <C>            <C>               <C>
United States                           $5,332          $5,012           $4,639
Europe                                   1,122           1,143            1,041
Australia                                  614             521              481
Other countries                            733             658              604
Adjustments and eliminations              (123)            (84)            (101)
- -------------------------------------------------------------------------------
Consolidated                            $7,678          $7,250           $6,664
===============================================================================
</TABLE>

<TABLE>
<CAPTION>
Earnings before taxes                     1996            1995             1994 
- -------------------------------------------------------------------------------
<S>                                     <C>            <C>              <C>
United States                           $1,123         $   957          $   854
Europe                                      71              74               64
Australia                                   76              81               81
Other countries                             96              90               73
Unallocated corporate expenses             (49)            (55)             (45)
- -------------------------------------------------------------------------------
Earnings before interest and taxes       1,317           1,147            1,027
Interest, net                             (120)           (105)             (64)
- -------------------------------------------------------------------------------
Consolidated                            $1,197         $ 1,042          $   963
===============================================================================
</TABLE>

<TABLE>
<CAPTION>
Identifiable assets                       1996            1995             1994
- -------------------------------------------------------------------------------
<S>                                     <C>             <C>              <C>
United States                           $4,144          $4,171           $2,992
Europe                                     817             814              724
Australia                                  980             773              732
Other countries                            691             557              544
- -------------------------------------------------------------------------------
Consolidated                            $6,632          $6,315           $4,992
===============================================================================
</TABLE>





                                       25
<PAGE>   10
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
            --------------------------------------------------------
                               (million dollars)


   Transfers between geographic areas are recorded at cost plus markup or at
market.


3. OTHER EXPENSE

<TABLE>
<CAPTION>
                                               1996        1995        1994 
- ---------------------------------------------------------------------------
<S>                                             <C>         <C>         <C>
Stock price related incentive programs          $31         $20         $12
Amortization of intangible
  and other assets                               52          34          18
Minority interests                               17          17          25
Other, net                                      (28)         (8)        (14)
- ----------------------------------------------------------------------------
                                                $72         $63         $41
===========================================================================
</TABLE>


4. INTEREST EXPENSE

<TABLE>
<CAPTION>
                                               1996        1995        1994
- ---------------------------------------------------------------------------
<S>                                            <C>         <C>          <C>
Interest expense                               $137        $123         $85
Less: Interest capitalized                       11           8          11
- ---------------------------------------------------------------------------
                                               $126        $115         $74
===========================================================================
</TABLE>


5. ACQUISITIONS

During 1996, 1995 and 1994, the company made several acquisitions. These
acquisitions were accounted for as purchase transactions, and operations of the
acquired companies are included in the financial statements from the dates the
acquisitions were consummated.  The allocation of the purchase price to assets
acquired and liabilities assumed was based upon fair value estimates as
follows:

<TABLE>
<CAPTION>
                                               1996        1995        1994
- ---------------------------------------------------------------------------
<S>                                            <C>       <C>            <C>
Working capital                                $  4      $   19         $ 1
Fixed assets                                     16          93           7
Intangibles                                     152       1,150           6
Other assets                                      -           4           -
Other liabilities                                 -         (25)          -
Minority interest                                14          14           -
- ---------------------------------------------------------------------------
                                               $186      $1,255         $14
===========================================================================
</TABLE>

   During 1996, the company acquired the "Homepride" sauce business, United
Kingdom's leading cooking sauce brand, and the "Cheong Chan" soup and sauce
business in Asia. The company also increased its share ownership in Arnotts
Limited, Australia's leading biscuit manufacturer, to 70%.

   During 1995, the company acquired Pace Foods, the world's leading producer 
and marketer of Mexican sauces; Fresh Start Bakeries, a food service baking
concern with operations in the U.S., Europe and South America;
Stratford-upon-Avon Foods, a canned fruit and vegetable company in England; and
Greenfield Foods, a U.S. baking operation specializing in low-fat cakes and
cookies. The company also acquired additional shares in Arnotts boosting its
share ownership to 65%.

   The Pace Foods acquisition was consummated on January 30, 1995 and based
on unaudited data, net sales for 1995 and 1994 would have increased $127 and
$225, respectively, and net earnings would have decreased $16 and $31,
respectively, had the acquisition occurred at the beginning of fiscal 1995 and
1994. Proforma financial information for the other acquisitions would not have
a material effect on the company's net sales and earnings in fiscal 1995 and
1994.

   Acquisitions in 1994 consisted of the Australian mushroom business, Dandy 
Mushrooms, and the Australian canned-meat business, "Fray Bentos".


6. PENSION PLANS AND RETIREMENT BENEFITS

PENSION PLANS - Substantially all of the company's U.S. and certain non-U.S.
employees are covered by noncontributory defined benefit pension plans. Plan
benefits are generally based on years of service and employees' compensation
during the last years of employment. Benefits are paid from funds previously
provided to trustees and insurance companies or are paid directly by the
company from general funds. Actuarial assumptions and provisions for funded
plans are reviewed regularly by the company and its  independent actuaries to
ensure that plan assets will be adequate to provide pension and survivor
benefits. Plan assets consist primarily of investments in common stock, fixed
income securities, real estate and money market funds.





                                       26
<PAGE>   11
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
            --------------------------------------------------------
                               (million dollars)



   Pension expense included the following:


<TABLE>
<CAPTION>
                                               1996         1995       1994
- ---------------------------------------------------------------------------
<S>                                           <C>          <C>        <C>
Benefits earned during the year                $ 33         $ 29       $ 31
Interest cost                                    93           90         82
Net amortization and deferrals                   44           59         (7)
Less: Return on plan assets                     152          158         82
- ---------------------------------------------------------------------------
                                                 18           20         24
Other pension expense                             9           10          7
- ---------------------------------------------------------------------------
Consolidated pension expense                   $ 27         $ 30       $ 31
===========================================================================
Weighted average rates for principal
 actuarial assumptions were:
 Discount rate                                 8.00%        7.75%      8.25%
 Long-term rate of
   compensation increase                       5.00%        5.00%      5.50%
 Long-term rate of return
   on plan assets                              9.50%        9.25%      9.25%
</TABLE>

   The funded status of the plans was as follows:

<TABLE>
<CAPTION>
                                                        JULY 28,   July 30,
                                                            1996       1995
- ---------------------------------------------------------------------------
<S>                                                      <C>        <C>
Actuarial present value of benefit obligations:
Vested                                                   $(1,054)   $(1,023)
Non-vested                                                   (43)       (42)
- ---------------------------------------------------------------------------
Accumulated benefit obligation                            (1,097)    (1,065)
Effect of projected future salary increases                 (132)      (127)
- ---------------------------------------------------------------------------
Projected benefit obligation                              (1,229)    (1,192)
Plan assets at market value                                1,353      1,269
- ---------------------------------------------------------------------------
Plan assets in excess of
 projected benefit obligation                                124         77
Unrecognized net loss                                        180        216
Unrecognized prior service cost                               76         81
Unrecognized net assets at transition                        (48)       (53)
- ---------------------------------------------------------------------------
Prepaid pension expense                                  $   332    $   321
===========================================================================
</TABLE>

   Pension coverage for employees of certain non-U.S. subsidiaries are provided
to the extent determined appropriate through their respective plans.
Obligations under such plans are systematically provided for by depositing
funds with trusts or under insurance contracts. The assets and obligations of
these plans are not material.

SAVINGS PLANS - The company sponsors employee savings plans which cover
substantially all U.S. employees. After one year of continuous service, the
company generally matches 50% of employee contributions up to five percent of
compensation. In fiscal 1996, 1995 and 1994, the company increased its
contribution to 60% because earnings goals were achieved. Amounts charged to
costs and expenses were $15 in 1996 and $14 in 1995 and 1994.

RETIREE BENEFITS - The company provides postretirement benefits including
health care and life insurance to substantially all retired U.S. employees and
their dependents. Employees who have 10 years of service after the age of 45
and retire from the company are eligible to participate in the postretirement
benefit plans. Healthcare claims and death benefits paid totaled $20 in 1996
and 1995 and $18 in 1994.

   Postretirement benefit expense was comprised of the following:

<TABLE>
<CAPTION>
                                               1996         1995       1994
- ---------------------------------------------------------------------------
<S>                                             <C>          <C>        <C>
Benefits earned during the year                 $17          $18        $19
Interest cost                                    21           34         31
- ---------------------------------------------------------------------------
Postretirement benefit expense                  $38          $52        $50
===========================================================================
</TABLE>

<TABLE>
<CAPTION>
                                                        JULY 28,   July 30,
                                                            1996       1995
- ---------------------------------------------------------------------------
<S>                                                         <C>        <C>
Actuarial present value of benefit obligations:
Retirees                                                    $204       $241
Fully eligible active plan participants                       48         61
Other active plan participants                                62         81
- ---------------------------------------------------------------------------
Accumulated benefit obligation                               314        383
Unrecognized net gain                                        157         70
- ---------------------------------------------------------------------------
Accrued postretirement benefit liability                    $471       $453
===========================================================================
</TABLE>





                                       27
<PAGE>   12
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
            --------------------------------------------------------
                               (million dollars)


   The discount rate used to determine the accumulated postretirement benefit
obligation was 8.00% in 1996 and 7.75% in 1995. The assumed initial healthcare
cost trend rate used to measure the accumulated postretirement benefit
obligation was 7%, declining to 4.5% over a period of 6 years and continuing at
4.5% thereafter. A one-percentage-point change in the assumed healthcare cost
trend rate would have changed the 1996 accumulated postretirement benefit
obligation by $32 and postretirement benefit expense by $7.

   Obligations related to non-U.S. postretirement benefit plans are not
significant since these benefits are generally provided through
government-sponsored plans.

   The current portion of nonpension postretirement benefits included in
"Accrued liabilities" was $19 at July 28, 1996 and July 30, 1995.


7. TAXES ON EARNINGS

The provision for income taxes consists of the following:

<TABLE>
<CAPTION>
                                               1996         1995       1994
- ---------------------------------------------------------------------------
<S>                                          <C>          <C>          <C>
Income taxes:
 Currently payable
 Federal                                     $  275       $  208       $216
 State                                           36           28         24
 Non-U.S.                                        52           68         59
- ---------------------------------------------------------------------------
                                                363          304        299
- ---------------------------------------------------------------------------
 Deferred
 Federal                                         22           33         34
 State                                            4            5          -
 Non-U.S.                                         6            2          -
- ---------------------------------------------------------------------------
                                                 32           40         34
- ---------------------------------------------------------------------------
                                             $  395       $  344       $333
===========================================================================
Earnings before income taxes:
 United States                               $  986       $  840       $622
 Non-U.S.                                       211          202        341
- ---------------------------------------------------------------------------
                                             $1,197       $1,042       $963
===========================================================================
</TABLE>

   The following is a reconciliation of effective income tax rates with the
U.S. Federal statutory income tax rate:


<TABLE>
<CAPTION>
                                               1996         1995       1994
- ---------------------------------------------------------------------------
<S>                                           <C>          <C>        <C>
Federal statutory income tax rates             35.0%        35.0%      35.0%
State income taxes
 (net of Federal tax benefit)                   2.2          2.1        2.4
Non-U.S. earnings taxed at other
 than Federal statutory rate                    (.8)         (.2)       (.2)
Tax loss carryforwards                         (1.9)        (3.0)         -
Other                                          (1.5)         (.9)      (2.6)
- ---------------------------------------------------------------------------
Effective income tax rate                      33.0%        33.0%      34.6%
===========================================================================
</TABLE>

   Deferred tax liabilities and assets are comprised of the following:

<TABLE>
<CAPTION>
                                                        JULY 28,   July 30,
                                                            1996       1995
- ---------------------------------------------------------------------------
<S>                                                        <C>         <C>
Depreciation                                               $ 198       $178
Pensions                                                     112        113
Other                                                        148        123
- ---------------------------------------------------------------------------
Deferred tax liabilities                                     458        414
- ---------------------------------------------------------------------------
Benefits and compensation                                    196        189
Tax loss carryforwards                                        49         85
Other                                                         64         58
- ---------------------------------------------------------------------------
Gross deferred tax assets                                    309        332
Deferred tax asset valuation allowance                       (49)       (84)
- ---------------------------------------------------------------------------
Net deferred tax assets                                      260        248
- ---------------------------------------------------------------------------

Net deferred tax liability                                 $ 198       $166
===========================================================================
</TABLE>

   For income tax purposes, subsidiaries of the company have tax loss
carryforwards of approximately $80 of which $4 relate to periods prior to
acquisition of the subsidiaries by the company. Of these carryforwards, $57
expire through 2009 and $23 may be carried forward indefinitely. The current
statutory tax rates in these countries range from 30% to 58%.





                                       28
<PAGE>   13
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
            --------------------------------------------------------
                               (million dollars)


   Income taxes have not been accrued on undistributed earnings of non-U.S.
subsidiaries of $408 which are invested in operating assets and are not
expected to be remitted. If remitted, tax credits are available to
substantially reduce any additional taxes.


8. CASH AND CASH EQUIVALENTS

Cash and cash equivalents includes cash equivalents of $8 at July 28, 1996 and
$36 at July 30, 1995.


9. ACCOUNTS RECEIVABLE

<TABLE>
<CAPTION>
                                               1996         1995
- ----------------------------------------------------------------
<S>                                            <C>          <C>
Customers                                      $579         $599
Allowances for cash discounts
  and bad debts                                 (24)         (30)
- ----------------------------------------------------------------
                                                555          569
Other                                            63           62
- ----------------------------------------------------------------
                                               $618         $631
================================================================
</TABLE>

10. INVENTORIES

<TABLE>
<CAPTION>
                                               1996         1995
- ----------------------------------------------------------------
<S>                                            <C>          <C>
Raw materials, containers and supplies         $323         $317
Finished products                               461          505
- ----------------------------------------------------------------
                                                784          822
Less-Adjustment to LIFO basis                    45           67
- ----------------------------------------------------------------
                                               $739         $755
================================================================
</TABLE>

   Inventories for which the LIFO method of determining cost is used 
represented approximately 63% of consolidated inventories in 1996 and 1995.


11. OTHER CURRENT ASSETS

<TABLE>
<CAPTION>
                                              1996          1995
- ----------------------------------------------------------------
<S>                                           <C>           <C>
Prepaid pensions                              $ 23          $ 21
Notes receivable                                73             -
Deferred taxes                                  76            69
Other                                           55            52
- ----------------------------------------------------------------
                                              $227          $142
================================================================
</TABLE>


12. PLANT ASSETS

<TABLE>
<CAPTION>
                                               1996         1995
- ----------------------------------------------------------------
<S>                                         <C>           <C>
Land                                        $    99       $  101
Buildings                                     1,180        1,182
Machinery and equipment                       2,879        2,734
Projects in progress                            332          237
- ----------------------------------------------------------------
                                              4,490        4,254
Accumulated depreciation                     (1,809)      (1,670)
- ----------------------------------------------------------------
                                            $ 2,681       $2,584
================================================================
</TABLE>

   Depreciation provided in costs and expenses was $274 in 1996, $261 in 1995 
and $237 in 1994. Approximately $184 of capital expenditures are required to
complete projects in progress at July 28, 1996.


13. INTANGIBLE ASSETS

<TABLE>
<CAPTION>
                                               1996         1995
- ----------------------------------------------------------------
<S>                                          <C>          <C>
Purchase price in excess of net
 assets of businesses acquired (goodwill)    $1,407       $1,334
Trademarks                                      448          382
Other intangibles                                84          100
- ----------------------------------------------------------------
                                              1,939        1,816
Accumulated amortization                       (131)        (101)
- ----------------------------------------------------------------
                                             $1,808       $1,715
================================================================
</TABLE>





                                       29
<PAGE>   14
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
            --------------------------------------------------------
                               (million dollars)


14. OTHER ASSETS

<TABLE>
<CAPTION>
                                               1996         1995
- ----------------------------------------------------------------
<S>                                            <C>          <C>
Prepaid pensions                               $309         $300
Investments                                     158           52
Other                                            58           83
- ----------------------------------------------------------------
                                               $525         $435
================================================================
</TABLE>


15. NOTES PAYABLE AND LONG-TERM DEBT

Notes payable consists of the following:

<TABLE>
<CAPTION>
                                               1996         1995
- ----------------------------------------------------------------
<S>                                            <C>          <C>
Commercial paper                               $549         $840
7.75% Notes                                     300            -
Other                                            16           25
- ----------------------------------------------------------------
                                               $865         $865
================================================================
</TABLE>

   The amount of unused lines of credit at July 28, 1996 approximates $856. The
lines of credit are unconditional and generally cover loans for a period of one
year at prime commercial interest rates.

   Long-term debt consists of the following:


<TABLE>
<CAPTION>
              Fiscal Year
Type             Maturity            Rate          1996           1995
- ----------------------------------------------------------------------
<S>             <C>           <C>                  <C>            <C>
Notes                1997           7.75%             -           $300
Notes                1998           9.00%          $100            100
Notes                1999           5.50%           200              -
Notes                2001*      8.58%-8.75%         100            100
Notes                2004**         5.63%           100            100
Debentures           2021           8.88%           200            200
Notes             1998-2012     6.40%-9.00%          16             26
Capital lease
 obligations        Varies         Varies            28             31
- ----------------------------------------------------------------------
                                                   $744           $857
======================================================================
</TABLE>
  * $50 redeemable in 1998
 ** redeemable in 2001

   The cost to retire the company's long-term debt and the 7.75% Notes included
in notes payable was $1,099 at July 28, 1996 and $905 at July 30, 1995.

   Principal amounts of long-term debt mature as follows: 1997 - $307 (in
current liabilities); 1998 - $105; 1999 - $205; 2000 - $3; 2001 - $102; and
beyond - $322.

   Future minimum capital lease payments are $49, including implicit interest 
of $21.


16. OTHER LIABILITIES

<TABLE>
<CAPTION>
                                               1996         1995
- ----------------------------------------------------------------
<S>                                            <C>          <C>
Deferred income taxes                          $274         $235
Minority interests                               90          106
Postemployment benefits                          18           18
Other                                            83           33
- ----------------------------------------------------------------
                                               $465         $392
================================================================
</TABLE>


17. FINANCIAL INSTRUMENTS

The book values of cash and cash equivalents, accounts and notes receivable,
accounts payable and short-term debt approximate fair value. The fair value of
financial instruments, non-current investments and long-term debt is based on
quoted market prices.

   The company utilizes derivative financial instruments to enhance its ability
to manage risk, including interest rate and foreign currency exposures which
exist as part of its ongoing business operations.

   The company utilizes interest rate swap agreements to minimize its worldwide
financing costs and to achieve a desired proportion of variable versus fixed
rate debt, based on current and projected market conditions. When interest
rates change, the difference to be paid or received is recognized as an
adjustment to interest expense over the lives of the agreements. At times, the
company utilizes forward foreign exchange contracts to hedge foreign currency
exposures. Gains and losses resulting from these instruments are recognized in
the same period as the underlying hedged transaction.





                                       30
<PAGE>   15
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
            --------------------------------------------------------
                               (million dollars)


   The notional amounts of interest rate swaps were $100 at July 28, 1996 and
$337 at July 30, 1995. In addition, the company has swap agreements with
financial institutions which cover both foreign currency and interest rates.
The notional amounts of these swaps were $125 at July 28, 1996 and $32 at July
30, 1995. These agreements hedge currency exposures arising from strategies
which replaced certain local currency debt with lower cost U.S. dollar
financing. The cost to settle all swaps was $2 at July 28, 1996, of which $1
was accrued.

   The company is exposed to credit loss in the event of nonperformance by the
counterparties; however, the company does not anticipate any nonperformance.
The company's credit risk on swap transactions is minimized by its policy of
dealing only with leading, credit-worthy financial institutions having
long-term credit ratings of "A" or better.

   At July 28, 1996, the company also had contracts to purchase or sell
approximately $133 in foreign currency versus $84 at July 30, 1995. The
contracts are mostly for Canadian and European currencies and have maturities
through 1997.

   The company uses a mix of equity, intercompany debt and local currency
borrowings to finance its foreign operations. Gains and losses, both realized
and unrealized, on financial instruments that hedge the company's investments
in foreign operations are recognized in the Cumulative translation adjustments
account in Shareowners' Equity.


18. SHAREOWNERS' EQUITY

The company has authorized 280 million shares of Capital Stock of $.075 par
value and 40 million shares of Preferred Stock, issuable in one or more
classes, with or without par as may be authorized by the Board of Directors. No
Preferred Stock has been issued.

   The following summarizes the activity in the company's long-term incentive
plans:

<TABLE>
<CAPTION>
                                     1996       1995      1994
- --------------------------------------------------------------
                                       (thousands of shares)

<S>                                <C>       <C>        <C>
RESTRICTED SHARES
 Granted                               42        483        19
==============================================================
STOCK OPTION PLANS
 Beginning of year                  9,656      9,915     9,261
 Granted                            3,167      1,376     1,377
 Exercised                         (1,714)    (1,498)     (604)
 Terminated                          (190)      (137)     (119)
- --------------------------------------------------------------
 End of year                       10,919      9,656     9,915
==============================================================
 Exercisable at end of year         6,391      6,861     7,185
==============================================================
<CAPTION>
                                         (per share prices)
<S>                                <C>       <C>       <C>
Granted                            $69.26     $49.19    $36.63
Exercised                          $28.26     $23.35    $21.14
Not exercised: Low                 $15.19     $15.38    $ 9.58
               High                $69.44     $49.19    $43.81
               Average             $45.06     $34.05    $30.41
</TABLE>

   As of July 28, 1996, 7.9 million shares remain available for grant under the
1994 long-term incentive plan.

   All net earnings per share data is based on the weighted average shares
outstanding during the applicable periods. The potential dilution from the
exercise of stock options is not material.

   In fiscal 1996, the Financial Accounting Standards Board issued FAS 123 -
"Accounting for Stock-Based Compensation". The standard allows the option of
recording an expense for the fair market value of stock options issued to
employees or disclosing the "proforma" impact on net earnings and earnings per
share. The standard is effective in fiscal 1997 and the company will comply
with the disclosure requirements. There will be no effect on reported net
earnings and earnings per share.





                                       31
<PAGE>   16
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
            --------------------------------------------------------
                               (million dollars)


19. STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                       1996       1995       1994
- -----------------------------------------------------------------
<S>                                    <C>        <C>        <C>
Interest paid, net of
  amounts capitalized                  $127       $102       $ 77
Interest received                      $  6       $ 10       $ 13
Income taxes paid                      $353       $290       $271
</TABLE>


20. QUARTERLY DATA (UNAUDITED)

<TABLE>
<CAPTION>
                                              1996
                              FIRST    SECOND      THIRD   FOURTH
- -----------------------------------------------------------------
<S>                          <C>       <C>        <C>     <C>
NET SALES                    $1,990    $2,217     $1,831   $1,640
COST OF PRODUCTS SOLD         1,143     1,247      1,061      912
NET EARNINGS                    219       258        145      180
PER SHARE
 NET EARNINGS                   .88      1.03        .58      .73
 DIVIDENDS                     .310      .345       .345     .345
MARKET PRICE
 HIGH                         53.88     62.50      67.38    70.75
 LOW                          44.25     50.88      56.00    59.50
</TABLE>

<TABLE>
<CAPTION>
                                              1995
                              First    Second      Third   Fourth
- -----------------------------------------------------------------
<S>                          <C>       <C>        <C>     <C>
Net sales                    $1,856    $2,031     $1,737   $1,626
Cost of products sold         1,085     1,174      1,042      954
Net earnings                    197       231        127      143
Per share
Net earnings                    .79       .93        .51      .57
 Dividends                      .28       .31        .31      .31
Market price
 High                         41.25     46.00      51.25    51.00
 Low                          37.00     40.63      42.38    45.63
</TABLE>


21. SUBSEQUENT EVENTS

On September 4, 1996, the company's Board of Directors approved a divestiture
and restructuring program which includes the divestiture of several
non-strategic businesses and the sale of various plant operations. An after-tax
charge of approximately $160 is expected to be recorded in the first quarter of
fiscal 1997 for this program.

   In addition, the Board authorized a capital stock repurchase program of up 
to $2,500 to be completed by the end of fiscal 1999. As part of the repurchase
program, the company intends to complete in the first quarter of fiscal 1997 a
"Dutch auction" tender offer for up to $1,500 of capital stock. The repurchase
program will be financed through a combination of short and long-term debt. The
company believes that these stock repurchases will not impact its ability to
meet continuing operating and investing objectives.





                                       32
<PAGE>   17
                              REPORT OF MANAGEMENT
            --------------------------------------------------------


The accompanying financial statements have been prepared by the management of
the company in conformity with generally accepted accounting principles to
reflect the financial position of the company and its operating results.
Financial information appearing throughout this Annual Report is consistent
with that in the financial statements. Management is responsible for the
information and representations in such financial statements, including the
estimates and judgments required for their preparation.

   In order to meet its responsibility, management maintains a system of 
internal controls designed to assure that assets are safeguarded and that
financial records  properly reflect all transactions. The company also
maintains a worldwide auditing function to periodically evaluate the adequacy
and effectiveness of such internal controls, as well as the company's
administrative procedures and reporting practices. The company believes that
its long-standing emphasis on the highest standards of conduct and business
ethics, set forth in extensive written policy statements, serves to reinforce
its system of internal accounting controls.

   The report of Price Waterhouse LLP, the company's independent accountants,
covering their audit of the financial statements, is included in this Annual
Report. Their independent audit of the company's financial statements includes
a review of the system of internal accounting controls to the extent they
consider necessary to evaluate the system as required by generally accepted
auditing standards.

   The company's internal auditors report directly to the Audit Committee of
the Board of Directors, which is composed entirely of Directors who are not
officers or employees of the company. The Audit Committee meets periodically
with the internal auditors, other management personnel, and the independent
accountants. The independent accountants and the internal auditors have had,
and continue to have, direct access to the Audit Committee without the presence
of other management personnel, and have been directed to discuss the results of
their audit work and any matters they believe should be brought to the
Committee's attention.





David W. Johnson
Chairman, President and
Chief Executive Officer



Basil L. Anderson
Senior Vice President - Finance,
Chief Financial Officer and Treasurer



Leo J. Greaney
Vice President - Controller



                       REPORT OF INDEPENDENT ACCOUNTANTS
            --------------------------------------------------------


To the Shareowners and Directors
of Campbell Soup Company

In our opinion, the accompanying consolidated balance sheets and the related
consolidated statements of earnings, shareowners' equity and cash flows present
fairly, in all material respects, the financial position of Campbell Soup
Company and its subsidiaries at July 28, 1996 and July 30, 1995, and the
results of their operations and their cash flows for each of the three years in
the period ended July 28, 1996, in conformity with generally accepted
accounting principles. These financial statements are the responsibility of the
company's management; our responsibility is to express an opinion on these
financial statements based on our audits. We conducted our audits of these
statements in accordance with generally accepted auditing standards which
require that we plan and perform the audit to obtain reasonable assurance about
whether the financial statements are free of material misstatement.  An audit
includes examining, on a test basis, evidence supporting the amounts and
disclosures in the financial statements, assessing the accounting principles
used and significant estimates made by management, and evaluating the overall
financial statement presentation. We believe that our audits provide a
reasonable basis for the opinion expressed above.





Thirty South Seventeenth Street
Philadelphia, Pennsylvania 19103
September 4, 1996





                                       33
<PAGE>   18

                       ELEVEN-YEAR REVIEW -- CONSOLIDATED
              -----------------------------------------------------
                      (millions, except per share amounts)



<TABLE>
<CAPTION>
Fiscal Year                                1996      1995      1994     1993
- ----------------------------------------------------------------------------
                                                                         (a)
<S>                                      <C>       <C>       <C>      <C>
SUMMARY OF OPERATIONS
Net sales                                $7,678    $7,250    $6,664   $6,577
Earnings before interest and taxes        1,317     1,147     1,027      594
Earnings before taxes                     1,197     1,042       963      520
Earnings before cumulative effect of
  accounting changes                        802       698       630      257
Net earnings                                802       698       630        8
  Percent of sales                         10.4%      9.6%      9.4%      .1%
  Return on average shareowners' equity    30.8%     31.3%     34.1%      .4%
Cash margin (f)                            21.6%     20.1%     19.6%    18.7%

FINANCIAL POSITION
Operating working capital (g)            $  382    $  456    $  599   $  614
Plant assets - net                        2,681     2,584     2,401    2,265
Total assets                              6,632     6,315     4,992     4,89
Total debt                                1,609     1,722       994    1,131
Shareowners' equity                       2,742     2,468     1,989    1,704

PER SHARE DATA
Earnings before cumulative effect of
  accounting changes                     $ 3.22    $ 2.80    $ 2.51   $ 1.02
Net earnings                               3.22      2.80      2.51      .03
Dividends declared                        1.345      1.21      1.09     .915
Shareowners' equity                       11.01      9.90      7.93     6.76

OTHER STATISTICS
Salaries, wages, pensions, etc.          $1,602    $1,611    $1,460   $1,371
Capital expenditures                        416       391       421      371
Number of shareowners (in thousands)         43        43        43       43
Weighted average shares outstanding         249       249       251      252
============================================================================
</TABLE>

(a)  1993 includes pre-tax divestiture and restructuring charges of $353
     million; $300 million after taxes or $1.19 per share. 1993 also includes
     the cumulative effect of changes in accounting of $249 million or $.99 per
     share.

(b)  1990 includes pre-tax divestiture and restructuring charges of $339
     million; $302 million after taxes or $1.16 per share.

(c)  1989 includes pre-tax restructuring charges of $343 million; $261 million
     after taxes or $1.01 per share.

(d)  1988 includes pre-tax restructuring charges of $49 million; $29 million
     after taxes or $.12 per share. 1988 also includes the cumulative
     effect of a change in accounting for income taxes of $32 million or $.13
     per share.

(e)  Includes employees under the Employee Stock Ownership Plan terminated in
     1987.

(f)  Cash margin equals earnings before interest and taxes plus translation,
     depreciation, amortization, minority interest expense and divestiture and
     restructuring charges divided by net sales.

(g)  Operating working capital equals current assets minus current liabilities
     (excluding notes receivable, notes payable, dividend payable and
     divestiture and restructuring reserves).


                                       34
<PAGE>   19

<TABLE>
<CAPTION>
  1992      1991      1990     1989      1988      1987      1986   
- -----------------------------------------------------------------   
                       (b)      (c)       (d)                       


<S>       <C>       <C>      <C>       <C>       <C>       <C>      
$6,263    $6,204    $6,206   $5,672    $4,869    $4,490    $4,287   
   886       758       273      162       409       440       416   
   799       667       179      107       389       418       387   
   491       402         4       13       242       247       223   
   491       402         4       13       274       247       223   
   7.8%      6.5%       .1%      .2%      5.6%      5.5%      5.2%  
  25.7%     23.0%       .3%      .7%     15.1%     15.1%     15.3%  
  17.6%     15.6%     13.2%    12.8%     13.3%     13.2%     12.7%  
                                                                    
                                                                    
$  586    $  660    $  819   $  799    $  660    $  838    $  798   
 1,966     1,790     1,718    1,541     1,509     1,349     1,168   
 4,354     4,149     4,116    3,932     3,610     3,097     2,763   
   987     1,055     1,008      901       540       474       451   
 2,028     1,793     1,692    1,778     1,895     1,736     1,539   
                                                                    
                                                                    
$ 1.95    $ 1.58    $  .02   $  .05    $  .93    $  .95    $  .86   
  1.95      1.58       .02      .05      1.06       .95       .86   
   .71       .56       .49      .45       .41       .35       .33   
  8.06      7.06      6.53     6.88      7.32      6.68      5.94   
                                                                    
                                                                    
$1,400    $1,401    $1,423   $1,334    $1,223    $1,137    $1,061   
   362       371       397      302       262       328       251   
    41        38        43       44        43        41        51(e)
   252       254       259      259       259       260       259   
=================================================================   
</TABLE>



                                       35

<PAGE>   1
                                                                      EXHIBIT 21


                            SUBSIDIARIES OF CAMPBELL



NAME OF SUBSIDIARY AND NAME                             JURISDICTION OF

UNDER WHICH IT DOES BUSINESS                            INCORPORATION 
- ----------------------------                            ---------------

Arnotts Limited                                         Australia
Campbell Finance Corp.                                  Delaware
Campbell Investment Company                             Delaware
Campbell Sales Company                                  New Jersey
Campbell Soup Company Ltd--Les Soupes Campbell Ltee     Canada
Campbell's Australasia Pty. Limited                     Australia
Campbell's de Mexico, S.A. de C. V.                     Mexico
Campbell's Fresh, Inc.                                  Ohio
Campbell's U.K. Limited                                 England
Fresh Start Bakeries, Inc.                              Delaware
Godiva Chocolatier, Inc.                                New Jersey
The Greenfield Healthy Foods Company                    Connecticut
Herider Farms, Inc.                                     Texas
Joseph Campbell Company                                 New Jersey
N.V. Biscuits Delacre S.A.                              Belgium
Campbell Foods Belgium N.V.                             Belgium
N.V. Godiva Belgium S.A.                                Belgium
Pepperidge Farm, Incorporated                           Connecticut
Sanwa Foods, Inc.                                       California
Societe Francaise des Biscuits Delacre S.A.             France
Swift-Armour Sociedad Anonima Argentina                 Argentina
Vlasic Foods, Inc.                                      Michigan


The foregoing does not constitute a complete list of all subsidiaries of the
registrant.  The subsidiaries which have been omitted do not, in the aggregate,
(i) represent more than 10% of the assets of Campbell and its consolidated
subsidiaries, (ii) contribute more than 10% of the total sales and revenues of
Campbell and its consolidated subsidiaries or (iii) contribute more than 10% of
the income before taxes and extraordinary items of Campbell and its
consolidated subsidiaries.  Campbell owns 70% of the outstanding shares of
Arnotts Limited.





                                      I-3

<PAGE>   1
                                                                      EXHIBIT 23


                       CONSENT OF INDEPENDENT ACCOUNTANTS




         We hereby consent to the incorporation by reference in the
Registration Statements on Form S-3 (No. 333-11497 ) and Form S-8 (Nos.
33-26444, 33-59797, 33-39032, 33-14009, 33-56899 and 333-00729) of Campbell
Soup Company of our report dated September 4, 1996 appearing on page 33 of
Campbell's 1996 Annual Report to Shareowners which is incorporated by reference
in this Annual Report on Form 10-K.




PRICE WATERHOUSE LLP



Thirty South Seventeenth Street
Philadelphia, Pennsylvania  19103
October 10, 1996





                                      I-4

<PAGE>   1
                                                                   EXHIBIT 24(A)
                               POWER OF ATTORNEY

                    FORM 10-K ANNUAL REPORT FOR FISCAL 1996

         KNOW ALL MEN BY THESE PRESENTS, that each person whose signature
appears below constitutes and appoints John M. Coleman and John J. Furey, each
of them, until December 31, 1996, their true and lawful attorneys-in-fact and
agents, with full power of substitution and revocation, for them and in their
name, place and stead, in any and all capacities, to sign Campbell Soup
Company's Form 10-K Annual Report to the Securities and Exchange Commission for
the fiscal year ended July 28, 1996, and any amendments thereto, and to file
the same with all exhibits thereto, and other documents in connection
therewith, with the Securities and Exchange Commission, granting unto said
attorneys-in- fact and agents, full power and authority to do and perform each
and every act and thing requisite and necessary to be done, as fully to all
intents and purposes as he or she might or could do in person, hereby ratifying
and confirming all that said attorneys-in-fact and agents may lawfully do or
cause to be done by virtue hereof.

                             CAMPBELL SOUP COMPANY
<TABLE>
<CAPTION>
Signature                                  Dated as of September 26, 1996
- ----------                                 --------------------------------
<S>                                        <C>

/s/ Alva A. App                            /s/Philip E. Lippincott      
- -------------------------                  -------------------------
Alva A. App                                Philip E. Lippincott


/s/Edmund M. Carpenter                     /s/Mary Alice Malone               
- -------------------------                  -------------------------
Edmund M. Carpenter                        Mary Alice Malone


/s/Bennett Dorrance                        /s/Charles H. Mott                   
- -------------------------                  -------------------------
Bennett Dorrance                           Charles H. Mott


/s/Thomas W. Field, Jr.                    /s/George M. Sherman              
- -------------------------                  -------------------------
Thomas W. Field, Jr.                       George M. Sherman


/s/Kent B. Foster                          /s/Donald M. Stewart                
- -------------------------                  -------------------------
Kent B. Foster                             Donald M. Stewart


/s/Harvey Golub                            /s/George Strawbridge, Jr.         
- -------------------------                  -------------------------
Harvey Golub                               George Strawbridge, Jr.


/s/David W. Johnson                        /s/Robert J. Vlasic     
- -------------------------                  -------------------------
David W. Johnson                           Robert J. Vlasic


/s/David K. P. Li                          /s/Charlotte C. Weber       
- -------------------------                  -------------------------
David K. P. Li                             Charlotte C. Weber
</TABLE>





                                      I-5

<PAGE>   1




                                                                   EXHIBIT 24(b)





                             CAMPBELL SOUP COMPANY


                                 CERTIFICATION



         I, the undersigned Corporate Secretary of Campbell Soup Company, a New
Jersey corporation, certify that the attached document, entitled


                           "FORM 10-K ANNUAL REPORT"


is a true copy of a resolution adopted by the Board of Directors of Campbell
Soup Company on September 26, 1996, at a meeting throughout which a quorum was
present, and that the same is still in full force and effect.

         IN WITNESS WHEREOF, I have hereunto set my hand and affixed the seal
of Campbell Soup Company this 15th day of October, 1996.





                                           /s/ John J. Furey         
                                           ------------------------------------
                                           Corporate Secretary





                                      I-6
<PAGE>   2
                                                                   EXHIBIT 24(b)
                                                                        (Cont'd)


                             CAMPBELL SOUP COMPANY

                         Board of Directors Resolution

                               September 26, 1996

                                  *    *    *

                            FORM 10-K ANNUAL REPORT

         RESOLVED, that the Form 10-K Annual Report for fiscal 1996 of Campbell
Soup Company in the form presented to this meeting, is hereby approved.

         FURTHER RESOLVED, that the Chairman, President and Chief Executive
Officer, the Senior Vice President - Law and Public Affairs, the Senior Vice
President- Finance, Chief Financial Officer and Treasurer and the Vice
President - Controller of Campbell Soup Company are authorized to execute the
Form  10-K Annual Report for fiscal 1996 approved by this resolution and to
cause such Form 10-K to be filed with the Securities and Exchange Commission
pursuant to the Securities Exchange Act of 1934, with such modifications as may
be required by the Commission or as may be desirable in the opinion of such
officers.

         FURTHER RESOLVED, that each of the directors, the Chairman, President
and Chief Executive Officer of Campbell Soup Company are each hereby authorized
to execute in their respective capacities, a power of attorney in favor of John
M. Coleman and John J. Furey designating each of them as the true and lawful
attorneys-in-fact and agents of the signatory with full power and authority to
execute and to cause to be filed with the Securities and Exchange Commission
the Form 10-K Annual Report for fiscal 1996 with all exhibits and other
documents in connection therewith as such attorneys-in-fact, or either one of
them, may deem necessary or desirable; and to do and perform each and every act
and thing necessary or desirable to be done in and about the premises as fully
to all intents and purposes as such officers and directors could do themselves.





                                      I-7

<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
                                            July 1996
                                           Exhibit 27
</LEGEND>
<MULTIPLIER> 1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          JUL-28-1996
<PERIOD-START>                             JUL-31-1995
<PERIOD-END>                               JUL-28-1996
<CASH>                                              34
<SECURITIES>                                         0
<RECEIVABLES>                                      642
<ALLOWANCES>                                        24
<INVENTORY>                                        739
<CURRENT-ASSETS>                                 1,618
<PP&E>                                           4,490
<DEPRECIATION>                                   1,809
<TOTAL-ASSETS>                                   6,632
<CURRENT-LIABILITIES>                            2,229
<BONDS>                                            744
                                0
                                          0
<COMMON>                                            20
<OTHER-SE>                                       2,722
<TOTAL-LIABILITY-AND-EQUITY>                     6,632
<SALES>                                          7,678
<TOTAL-REVENUES>                                 7,678
<CGS>                                            4,363
<TOTAL-COSTS>                                    4,363
<OTHER-EXPENSES>                                 1,583
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 126
<INCOME-PRETAX>                                  1,197
<INCOME-TAX>                                       395
<INCOME-CONTINUING>                                802
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       802
<EPS-PRIMARY>                                     3.22
<EPS-DILUTED>                                     3.22
        

</TABLE>


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