CANANDAIGUA WINE CO INC
PRE 14A, 1995-12-15
BEVERAGES
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                            SCHEDULE 14A INFORMATION
          Proxy Statement Pursuant to Section 14(a) of the Securities
                    Exchange Act of 1934 (Amendment No.    )

Filed by the Registrant [X]
Filed by a party other than the Registrant [  ]

Check the appropriate box:

[X]      Preliminary Proxy Statement
[  ]     Confidential, for use of the Commission Only (as permitted by Rule 14a-
         6(e)(2))
[  ]     Definitive Proxy Statement
[  ]     Definitive Additional Materials
[  ]     Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                         CANANDAIGUA WINE COMPANY, INC.
                (Name of Registrant as Specified In Its Charter)

     (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]   $125  per  Exchange  Act Rules 0-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2) or
      Item 22(a)(2) of Schedule 14.
[ ]   $500 per each party to the controversy pursuant to Exchange Act Rule 14a-
      6(i)(3).
[ ]   Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     (1) Title of each class of securities to which transaction applies:

     (2) Aggregate number of securities to which transaction applies:

     (3) Per unit  price  or other  underlying  value  of  transaction  computed
pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee
is calculated and state how it was determined):

     (4) Proposed maximum aggregate value of transaction:

     (5) Total fee paid:

[ ]  Fee paid previously with preliminary materials.
[ ]  Check box if any part of the fee is offset as provided by Exchange Act Rule
0-11(a)(2)  and  identify  the  filing  for  which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

     (1) Amount Previously Paid: 

     (2) Form,  Schedule or Registration Statement No.: 

     (3) Filing Party: 

     (4) Date Filed:

 <PAGE>



                                                               December 27, 1995
To Our Stockholders:

     You are cordially  invited to attend the Annual Meeting of  Stockholders of
Canandaigua Wine Company, Inc. at Chase Tower, One Chase Square,  Rochester, New
York, on Thursday, January 18, 1996 at 11:00 a.m.

     The  matters  expected to be acted upon at the  meeting  are  described  in
detail in the  accompanying  Notice of Annual Meeting of Stockholders  and Proxy
Statement. The Company's 1995 Annual Report, which is contained in this package,
sets forth important business and financial information concerning the Company.

     We hope you are able to attend this year's Annual Meeting.

                                                         Very truly yours,

Marvin Sands                                             Richard Sands
Chairman of the Board                                    President and
                                                         Chief Executive Officer



<PAGE>


                         CANANDAIGUA WINE COMPANY, INC.
                               116 Buffalo Street
                          Canandaigua, New York 14424

                                  -----------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                January 18, 1996

                                  -----------


     NOTICE  IS  HEREBY  GIVEN  that  the  Annual  Meeting  (the  "Meeting")  of
Stockholders of CANANDAIGUA  WINE COMPANY,  INC. (the "Company") will be held at
Chase Tower,  One Chase Square,  Rochester,  New York, on Thursday,  January 18,
1996 at 11:00 a.m., local time, for the following  purposes more fully described
in the accompanying Proxy Statement:

     1. To elect directors of the Company ("Proposal No. 1").

     2. To approve an Amended and Restated  Certificate of  Incorporation of the
Company which amends the Company's  Restated  Certificate  of  Incorporation  to
authorize  the  issuance  of  1,000,000  shares  of a class of  preferred  stock
("Proposal No. 2").

     3. To consider and act upon a proposal to approve and ratify the  selection
of  Arthur  Andersen  LLP,  Certified  Public  Accountants,   as  the  Company's
independent  auditors for the fiscal year ending August 31, 1996  ("Proposal No.
3").

     4. To transact such other  business as may properly come before the Meeting
or any adjournment thereof.

     The Board of Directors has fixed the close of business on November 27, 1995
as the record date for the  determination of stockholders  entitled to notice of
and to vote at the Meeting.

     A Proxy Statement and Proxy are enclosed.

     WE HOPE YOU WILL ATTEND THIS MEETING IN PERSON,  BUT IF YOU CANNOT,  PLEASE
SIGN AND DATE THE  ENCLOSED  PROXY.  RETURN THE PROXY IN THE  ENCLOSED  ENVELOPE
WHICH REQUIRES NO POSTAGE IF MAILED IN THE UNITED STATES.

                                              BY ORDER OF THE BOARD OF DIRECTORS




                                                         Robert Sands, Secretary

Dated at Canandaigua, New York
December 27, 1995

<PAGE>


                         CANANDAIGUA WINE COMPANY, INC.
                               116 Buffalo Street
                          Canandaigua, New York 14424

                            Dated December 27, 1995

                                PROXY STATEMENT

                         ANNUAL MEETING OF STOCKHOLDERS
                               (January 18, 1996)

     This Proxy  Statement is furnished to  stockholders  in connection with the
solicitation  of proxies by the Board of Directors of CANANDAIGUA  WINE COMPANY,
INC. (the  "Company") to be used at the Annual  Meeting of  Stockholders  of the
Company, which will be held on Thursday,  January 18, 1996 (the "Meeting"),  and
at any adjournments  thereof.  This Proxy Statement and  accompanying  proxy are
being first mailed to  stockholders  on or about  December ___, 1995. The proxy,
when properly executed and received by the Secretary of the Company prior to the
Meeting,  will be voted as therein  specified  unless revoked by filing with the
Secretary  prior to the Meeting a written  revocation or a duly  executed  proxy
bearing a later date. A  stockholder  may also revoke his or her proxy in person
at the  Meeting.  Unless  authority  to vote  for  one or  more of the  director
nominees is specifically withheld, a signed proxy will be voted FOR the election
of the  director  nominees  named  herein  (Proposal  No. 1),  unless  otherwise
indicated,  FOR the Amended and Restated  Certificate  of  Incorporation  of the
Company which amends the Restated  Certificate of Incorporation to authorize the
issuance of 1,000,000 shares of a class of preferred stock (Proposal No. 2) and,
unless  otherwise  indicated,  FOR the  selection of Arthur  Andersen LLP as the
Company's  independent  auditors  for the fiscal  year  ending  August 31,  1996
(Proposal No. 3).

     As described below under the heading "Voting  Securities,"  the outstanding
capital stock of the Company consists of Class A Common Stock and Class B Common
Stock.  The Company has enclosed with the proxy materials a proxy which has been
designed  in a  manner  so that it can be used by  stockholders  owning  Class A
Common  Stock or Class B Common  Stock or both Class A Common  Stock and Class B
Common Stock.

     The cost of soliciting proxies will be borne by the Company. In addition to
the solicitation by use of the mails,  directors,  officers or regular employees
of the Company, without extra compensation,  may solicit proxies personally,  by
telephone,  telegraph  or  facsimile  transmission.  The Company  has  requested
persons  holding  stock for others in their names or in the names of nominees to
forward soliciting material to the beneficial owners of such shares and will, if
requested, reimburse such persons for their reasonable expenses in so doing.

                               VOTING SECURITIES

     The total outstanding capital stock of the Company as of November 27, 1995,
consisted of 16,246,046 shares of Class A Common Stock, par value $.01 per share
(the "Class A Stock"),  and 3,365,958  shares of Class B Common Stock, par value
$.01 per share (the "Class B Stock"). Each share of Class B Stock is convertible
into one share of Class A Stock at any time at the  option of the  holder.  Only
holders of Class A Stock and  holders of Class B Stock of record on the books of
the Company at the close of business on November 27,  1995,  the record date for
eligibility to vote at the Meeting (the "Record  Date"),  are entitled to notice
of and to vote at the Meeting and at any  adjournments  thereof.  Each holder of
Class A Stock  is  entitled  to one (1)  vote  for  each  share of Class A Stock
registered  in his or her name and each  holder of Class B Stock is  entitled to
ten (10)  votes for each share of Class B Stock  registered  in his or her name.
Pursuant to the Company's Restated Certificate of Incorporation,  the holders of
the Class A Stock,  voting as a separate class, are entitled to elect one-fourth
(1/4) of the number of directors to be elected at the Meeting  (rounded,  if the
total number of directors to be elected is not evenly  divisible by four (4), to
the next higher whole number) and the holders of the Class B Stock,  voting as a
separate  class,  are entitled to elect the remaining  number of directors to be
elected at the  Meeting.  Pursuant to the  provisions  of the  Delaware  General
Corporation  Law, the certificate of  incorporation  or by-laws of a corporation
authorized to issue stock may specify the votes that shall be necessary to elect
directors. In the absence of such specification, directors shall be elected by a
plurality of the votes of the shares  present in person or  represented by proxy
at the meeting and entitled to vote on the election of directors.  Such votes of
the shares  shall  include  abstentions  but shall not  include  votes of shares
registered  on the books of the  corporation  in the name of brokers who are not
present in person or represented by proxy at the meeting. The Company's Restated
Certificate of  Incorporation  and By-Laws provide for an equivalent  method for
the election of directors as under the Delaware General Corporation Law. Subject
to the  provisions  of the Delaware  General  Corporation  Law and the Company's
Restated Certificate of Incorporation,  the holders of the Class A Stock and the
holders of the Class B Stock vote  together as a single class on all other items
of business before the stockholders.

<PAGE>

     With  regard to the  election of  directors,  votes may be cast in favor or
withheld;  because directors are elected by a plurality, votes that are withheld
will be excluded entirely from the vote and will have no effect.

     Abstentions and broker  "non-votes" will be counted toward  determining the
presence  of a  quorum  for the  transaction  of  business.  Abstentions  may be
specified on all proposals except the election of directors. With respect to all
proposals other than the election of directors, abstentions will have the effect
of a negative vote. A broker  "non-vote" will have the effect of a negative vote
with  respect  to  the  Amended  and  Restated   Certificate  of   Incorporation
authorizing a class of preferred  stock but will not have an effect with respect
to approving  Arthur  Andersen LLP as the Company's  independent  auditors.  The
treatment of abstentions  and broker  "non-votes" is consistent  with applicable
Delaware law and the Company's By-Laws.

                              BENEFICIAL OWNERSHIP

     The following table,  with notes thereto,  sets forth as of the Record Date
or such other date  specifically  noted (i) the persons  known to the Company to
own  beneficially  more than 5% of the Company's Class A Stock or Class B Stock,
(ii) the number of shares owned by them,  and (iii) the percent of such class so
owned,  rounded to the nearest  one-tenth of one percent (such information being
based on information furnished by or on behalf of each person concerned):

<PAGE>
<TABLE>
<S>                                                   <C>                                <C>
                           Shares Beneficially Owned
                                 Class A Stock

Name and Address of Beneficial Owner                  Amount and Nature of Beneficial    Percent of Class
- ------------------------------------                  --------------------------------   ----------------
                                                      Ownership
                                                      ---------

Marvin Sands (1)
116 Buffalo Street                                    1,738,418  (2) (3)                  10.7% (2) (3)
Canandaigua, NY  14424

Marilyn Sands (1)
116 Buffalo Street                                    1,738,418  (2) (4)                  10.7% (2) (4)
Canandaigua, NY  14424

Richard Sands (1)
116 Buffalo Street                                    1,738,418  (2) (5)                  10.7% (2) (5)
Canandaigua, NY  14424

Robert Sands (1)
116 Buffalo Street                                    1,738,418  (2) (6)                  10.7% (2) (6)
Canandaigua, NY  14424

CWC Partnership - I (1)
116 Buffalo Street                                    1,738,418  (2) (7)                  10.7% (2) (7)
Canandaigua, NY  14424

CWC Partnership - II (1)
116 Buffalo Street                                    1,738,418  (2) (8)                  10.7% (2) (8)
Canandaigua, NY  14424

Marilyn Sands, as Trustee under Irrevocable
Declarations of Trust Nos. 3 and 4   (1)              1,738,418  (2) (9)                  10.7% (2) (9)
116 Buffalo Street
Canandaigua, NY  14424

Richard Sands and Robert Sands, as Co-Trustees under
Irrevocable Trust Agreement (1)                       1,738,418 (2) (10)                  10.7% (2) (10)
116 Buffalo Street
Canandaigua, NY  14424

David A. Rocker (11)
Suite 1759                                              929,279   (11)                     5.7% (11)
45 Rockefeller Plaza
New York, NY  10111

Wellington Management Company (12)
75 State Street                                       1,040,780  (12)                      6.4% (12)
Boston, MA  02109
</TABLE>

<PAGE>
<TABLE>
<S>                                                          <C>                             <C>
                                 Class B Stock

Name and Address of Beneficial Owner                         Amount and Nature of            Percent of Class
- ------------------------------------                         ---------------------           ----------------
                                                             Beneficial Ownership
                                                             ---------------------

Marvin Sands (1)                                             2,838,371  (13)                 84.3%  (13)
116 Buffalo Street
Canandaigua, NY  14424

Marilyn Sands (1)                                            2,838,371  (14)                 84.3%  (14)
116 Buffalo Street
Canandaigua, NY  14424

Richard Sands (1)                                            2,838,371  (15)                 84.3%  (15)
116 Buffalo Street
Canandaigua, NY  14424

Robert Sands (1)                                             2,838,371  (16)                 84.3%  (16)
116 Buffalo Street
Canandaigua, NY  14424

Richard Sands and Robert Sands, as Co-Trustees under         2,838,371  (17)                 84.3%  (17)
Irrevocable Trust Agreement  (1)
116 Buffalo Street
Canandaigua, NY  14424

Marilyn Sands, as Trustee under Irrevocable Declarations of  2,838,371  (18)                 84.3%  (18)
Trust Nos. 3 and 4  (1)
116 Buffalo Street
Canandaigua, NY  14424

CWC Partnership - I (1)                                      2,838,371  (19)                 84.3%  (19)
116 Buffalo Street
Canandaigua, NY  14424

CWC Partnership - II (1)                                     2,838,371  (20)                 84.3%  (20)
116 Buffalo Street
Canandaigua, NY  14424
</TABLE>

     (1)  Richard  and Robert  Sands are adult  children  of Marvin and  Marilyn
Sands.  Laurie Sands, an adult child of Marvin and Marilyn Sands,  died on March
9, 1995. On June 17, 1993, Richard Sands,  Robert Sands and Laurie Sands entered
into a Stockholders Agreement (the "Stockholders Agreement") which provided each
with a right of first  refusal to purchase,  under  certain  circumstances,  the
shares of Class A Stock and Class B Stock  owned by the  others and which may be
terminated  only by the consent of all  parties.  On January 17,  1995,  Richard
Sands, Robert Sands and Laurie Sands each executed a consent,  permitting Laurie
Sands to  transfer,  free of all  restrictions  arising  under the  Stockholders
Agreement,  all of her shares of Class A and Class B Stock to CWC  Partnership -
I, a New York partnership formed on January 17, 1995 ("CWCP-I"). The partners of
CWCP-I are  Richard  Sands,  Robert  Sands and the Estate of Laurie  Sands.  See
footnote (7) below.  Also on January 17, 1995,  CWCP-I agreed to be bound by the
terms of the  Stockholders  Agreement.  Pursuant  to the terms of an  Affiliates
Agreement,  dated  June  29,  1993  (the  "Affiliates  Agreement"),  each of the
following  agreed to vote his/her  Class B Stock to cause Ellis  Goodman and Sir
Harry  Solomon  to be  elected to the Board of  Directors  as Class B  Directors
subject to certain conditions as set forth in the Affiliates  Agreement:  Marvin
Sands;  Marilyn Sands; Richard Sands; Robert Sands; Laurie Sands; Marilyn Sands,
as Trustee  under  Irrevocable  Declarations  of Trust Nos. 1, 2, 3, and 4, each
dated November 18, 1987; and Richard  Sands,  Robert Sands and Laurie Sands,  as
Co-Trustees  under an Irrevocable  Trust  Agreement dated November 18, 1987. For
additional information regarding the Affiliates Agreement, see "PROPOSAL NO. 1 -
NOMINATION AND ELECTION OF DIRECTORS."  Irrevocable Declaration of Trust, No. 1,
referred to above,  terminated by its terms on November 18, 1993. As a result of
such Trust's  termination,  22,500 shares of Class B Stock were  distributed  to
each of Richard Sands, Robert Sands and Laurie Sands. Irrevocable Declaration of
Trust,  No. 2, referred to above,  terminated by its terms on November 18, 1995.
As a result  of such  Trust's  termination,  22,500  shares of Class B Stock are
being  distributed  to Richard  Sands,  22,273 shares of Class B Stock are being
distributed  to  Robert  Sands  and  22,727  shares  of Class B Stock  are being
distributed to CWC  Partnership - II, a New York  partnership  formed on January
17, 1995  ("CWCP-II"),  the partners of which are the Estate of Laurie Sands and
The Robert Sands  Descendants  Trust.  See footnote (8) below.  Pursuant to Rule
13(d)-5(b)(1)  under the Securities Exchange Act (the "Exchange Act"), by virtue
of the  Stockholders  Agreement,  the Affiliates  Agreement and the  partnership
agreements governing CWCP-I and CWCP-II, the aforementioned  persons, Trusts and
partnerships are a group (the "Group") and, as such, the Group is deemed to have
beneficial  ownership of all securities of the Company beneficially owned by the
members  of the  Group.  Except  with  respect  to  the  shares  subject  to the
Stockholders  Agreement,  the shares  subject to the Affiliates  Agreement,  the
shares owned by CWCP-I and CWCP-II and the shares subject to the Irrevocable

<PAGE>

Trust  Agreement  described  in footnote  (10) below,  no member of the Group is
required to consult with any other  family  member with respect to the voting or
disposition  of any  shares of the  Company  and each  such  member of the Group
disclaims  beneficial  ownership of each others'  shares with respect to matters
not  governed by the  Stockholders  Agreement,  the  Affiliates  Agreement,  the
partnership  agreements  governing  CWCP-I and CWCP-II or the Irrevocable  Trust
Agreement described in footnote (10) below.

     (2) The number of shares and the  percentage  of  ownership is exclusive of
shares of Class A Stock issuable pursuant to the conversion feature of the Class
B Stock beneficially owned by the members of the Group. Each of the Sands family
stockholders, Marilyn Sands as Trustee of Irrevocable Declarations of Trust Nos.
3 and 4, Richard and Robert Sands,  in their  capacities as  Co-Trustees  of the
Trust  described  in  footnote  (10)  below,  CWCP-I and CWCP-II has advised the
Company  that  he/she/it  has no plans to convert any Class B Stock into Class A
Stock.  If such shares of Class A Stock issuable upon  conversion of the Class B
Stock were to be added to the  amount in the table,  the amount of Class A Stock
beneficially  owned by the Group would be 4,576,789 shares and the percentage of
ownership  would  be 24.0%  based  upon  19,084,417  shares  deemed  outstanding
pursuant to Rule 13-3(d)(1) under the Securities Exchange Act.

     (3) Excluding the shares of Class A Stock beneficially owned as a result of
his membership in the Group,  Marvin Sands  beneficially  owns 792,283 shares of
Class A Stock,  which is 4.9% of such Class.  This total includes 788,867 shares
of Class A Stock owned by Mr. Sands' wife,  Marilyn  Sands.  The 788,867  shares
include  787,501  shares  of Class A Stock,  a life  estate  in which is held by
Marilyn  Sands and the  remainder  interest  in which is held by Richard  Sands,
Robert Sands and CWCP-II.  Mr. Sands disclaims beneficial ownership with respect
to all shares owned by Marilyn Sands.  Excluding the effect of his membership in
the Group,  and adding the 248,100 shares of Class A Stock issuable  pursuant to
the conversion  feature of Class B Stock  beneficially owned by Mr. Sands to his
792,283 shares of Class A Stock, the amount of Class A Stock  beneficially owned
by Mr. Sands would be 1,040,383  shares and the percentage of ownership would be
6.3%.  These amounts  include an aggregate of 146,250 shares of Class B Stock as
to which Mr. Sands disclaims beneficial  ownership.  See Class B Stock table and
footnotes (13) and (14) below.

     (4) Excluding the shares of Class A Stock beneficially owned as a result of
her membership in the Group,  Marilyn Sands  beneficially owns 788,867 shares of
Class A Stock,  which is 4.9% of such Class.  With respect to 787,501  shares of
the 788,867 shares, Marilyn Sands is the beneficial owner of a life estate which
includes  the right to receive  income from and the power to vote and dispose of
such shares. Excluding the effect of her membership in the Group, and adding the
146,250 shares of Class A Stock issuable  pursuant to the conversion  feature of
Class B Stock beneficially owned by Marilyn Sands to her 788,867 shares of Class
A Stock, the amount of Class A Stock  beneficially  owned by Mrs. Sands would be
935,117 shares and the percentage of ownership  would be 5.7%. See Class B Stock
table and footnotes (14) and (17) below. The 788,867 shares do not include 3,416
shares of Class A Stock owned by Marilyn Sands' husband,  Marvin Sands.  Marilyn
Sands  disclaims  beneficial  ownership of all such  securities  owned by Marvin
Sands.

     (5) Excluding the shares of Class A Stock beneficially owned as a result of
his membership in the Group,  Richard Sands  beneficially owns 314,304 shares of
Class A Stock or 1.9%.  Such total  includes an  aggregate  of 10,045  shares of
Class A Stock owned by Richard Sands' wife individually and as custodian for her
children.  Richard  Sands  disclaims  beneficial  ownership  with respect to all
shares owned by his wife  individually  and as custodian for her  children.  Mr.
Sands is a managing  partner of CWCP-I,  which owns for its own account  308,951
shares of Class A Common Stock.  Excluding  the effect of his  membership in the
Group,  and adding the 691,279 shares of Class A Stock issuable  pursuant to the
conversion  feature of Class B Stock  beneficially owned by Richard Sands to his
314,304 shares of Class A Stock, the amount of Class A Stock  beneficially owned
by Mr. Sands would be 1,005,583  shares and the percentage of ownership would be
5.9%.  See Class B Stock table and footnote  (15) below.  None of the  foregoing
amounts include the remainder  interest in 262,501 shares of Class A Stock owned
by Richard Sands. The remainder  interest is in 787,501 shares of Class A Stock,
a life estate in which is held by Marilyn Sands. The remainder  interest is held
by Richard  Sands,  Robert  Sands and CWCP-II.  See footnote (4) above.  Richard
Sands disclaims beneficial ownership with respect to such 262,501 shares.

     (6) Excluding the shares of Class A Stock beneficially owned as a result of
his membership in the Group, and excluding any ownership interest arising out of
The Robert  Sands  Descendants  Trust,  Robert Sands  beneficially  owns 322,880
shares of Class A Stock or 2.0%.  Such total  includes  an  aggregate  of 18,564
shares of Class A Stock owned by Mr. Sands' wife,  individually and as custodian
for their children. Robert Sands is a managing partner of CWCP-I, which owns for
its own account 308,951 shares of Class A Common Stock.  Excluding the effect of
his membership in the Group and any ownership interest arising out of The Robert
Sands Descendants Trust, and adding the 691,051 shares of Class A Stock issuable
pursuant to the conversion feature of Class B Stock owned by Robert Sands to his
322,880 shares of Class A Stock, the amount of Class A Stock  beneficially owned
by Robert Sands would be 1,013,931  shares and the percentage of ownership would
be 6.0%. See Class B Stock table and footnote (16) below.  None of the foregoing
amounts include the remainder  interest in 259,849 shares of Class A Stock owned
by Robert Sands. The remainder interest is in 787,501 shares of Class A Stock, a
life estate in which is held by Marilyn Sands. The remainder interest is held by
<PAGE>
Richard Sands,  Robert Sands and CWCP-II.  See footnote (4) above.  Robert Sands
disclaims beneficial ownership with respect to such 259,849 shares.

     (7) As a result of capital  contributions upon its formation on January 17,
1995,  CWCP-I acquired 308,951 shares of Class A Stock or 1.9% (as of the Record
Date). The partners of CWCP-I are Richard Sands,  Robert Sands and the Estate of
Laurie Sands.  Upon final  settlement or earlier  distribution,  the partnership
interests  owned by the Estate of Laurie Sands will be distributed in accordance
with Ms. Sands' Will to a marital  trust for the benefit of Ms. Sands'  husband,
Andrew  Stern,  M.D.,  and to trusts  for the  benefit of Ms.  Sands'  children,
Abigail and Zachary Stern.  Excluding the effect of its membership in the Group,
and  adding  the  678,964  shares  of  Class A Stock  issuable  pursuant  to the
conversion  feature  of Class B Stock  held by CWCP-I to its  308,951  shares of
Class A Stock,  the  amount  of Class A Stock  held by CWCP-I  would be  987,915
shares and the  percentage of ownership  would be 5.8%.  See Class B Stock table
and footnote (19) below.

     (8) Excluding the shares of Class A Stock beneficially owned as a result of
its  membership  in the Group,  CWCP-II  beneficially  owns no shares of Class A
Stock.  The  partners of CWCP-II  are the Estate of Laurie  Sands and The Robert
Sands  Descendants  Trust.  Upon final settlement or earlier  distribution,  the
partnership interests owned by the Estate of Laurie Sands will be distributed in
accordance with Ms. Sands' Will to a marital trust for the benefit of Ms. Sands'
husband,  Andrew  Stern,  M.D.,  and to trusts  for the  benefit  of Ms.  Sands'
children,  Abigail and Zachary Stern.  Excluding the effect of its membership in
the  Group,  and as a result of  capital  contributions  upon its  formation  on
January 17, 1995 and the termination of Irrevocable  Declaration of Trust No. 2,
and  adding  the  22,727  shares  of  Class A  Stock  issuable  pursuant  to the
conversion  feature  of Class B Stock  owned by  CWCP-II,  the amount of Class A
Stock held by CWCP-II  would be 22,727  shares and the  percentage  of ownership
would be 0.1%.  See Class B Stock table and  footnote  (20)  below.  None of the
foregoing  amounts  include the remainder  interest in 265,151 shares of Class A
Stock owned by CWCP-II.  The remainder  interest is in 787,501 shares of Class A
Stock, a life estate in which is held by Marilyn Sands.  See footnote (4) above.
The  remainder  interest is held by Richard  Sands,  Robert  Sands and  CWCP-II.
CWCP-II disclaims beneficial ownership with respect to such 265,151 shares.

     (9) Excluding the shares of Class A Stock beneficially owned as a result of
their membership in the Group, and excluding the 141,750 shares of Class A Stock
issuable  pursuant to the  conversion  feature of the Class B Stock owned by the
two Trusts, neither of the Trusts beneficially owns any shares of Class A Stock.
If the  141,750  shares of Class A Stock  issuable  pursuant  to the  conversion
feature of Class B Stock  owned by the two Trusts were  included,  the amount of
Class A Stock  beneficially  owned by the two Trusts would be 141,750 shares and
the percentage of ownership  would be 0.9%. See Class B Stock table and footnote
(18) below.

     (10) Excluding the shares of Class A Stock  beneficially  owned as a result
of its  membership in the Group,  and  excluding  the 506,250  shares of Class A
Stock issuable pursuant to the conversion  feature of the Class B Stock owned by
the  Trust,  the Trust  beneficially  owns no  shares  of Class A Stock.  If the
506,250 shares of Class A Stock issuable  pursuant to the conversion  feature of
the Class B Stock were  included,  the Trust would own 506,250 shares of Class A
Stock and the percentage of ownership would be 3.0%. See Class B Stock Table and
footnote (17) below.

     (11) The  number  of shares is as of  December  2,  1994,  as  reported  in
Amendment  No.  11 to  Schedule  13D  filed  with the  Securities  and  Exchange
Commission by David A. Rocker on December 15, 1994.  The percentage of ownership
is calculated on the basis of 16,246,046  shares of Class A Stock outstanding on
the Record Date. The total number of shares  consists of 878,929 shares of Class
A Stock owned by Rocker Partners,  L.P. (5.4% of the outstanding shares of Class
A Stock),  27,350 shares of Class A Stock owned by Compass Holdings,  Ltd. (0.2%
of the outstanding  shares of Class A Stock), and 23,000 shares of Class A Stock
owned by Centennial  Partners I, L.P. (0.1% of the outstanding shares of Class A
Stock).  David A.  Rocker  (i)  serves as the sole  Managing  Partner  of Rocker
Partners, L.P., (ii) through Rocker Offshore Management Company, Inc., serves as
investment  adviser to Compass  Holdings,  Ltd. and (iii)  serves as  investment
advisor for  Centennial  Partners I, L.P.  David Rocker  possesses sole power to
vote and direct the  disposition  of all shares of Class A Stock owned by Rocker
Partners,  L.P.,  Compass  Holdings,  Ltd. and  Centennial  Partners I, L.P. For
further  information  pertaining to Mr. Rocker,  Rocker Partners,  L.P., Compass
Holdings,  Ltd., and Centennial  Partners I, L.P.,  reference  should be made to
Schedule 13D and Amendments  Nos. 1 through 11 thereto filed with the Securities
and Exchange Commission by David A. Rocker.

     (12) The  number of  shares  equals  the  number of shares of Class A Stock
reported by  Wellington  Management  Company  ("WMC") in its  Schedule 13G dated
February  3, 1995,  filed  with the  Securities  and  Exchange  Commission.  The
percentage of ownership is calculated on the basis of 16,246,046 shares of Class
A Stock outstanding on the Record Date. In its Schedule 13G, WMC states that, in
its capacity as investment  advisor,  it may be deemed the  beneficial  owner of
1,040,780 shares of Class A Stock of the Company which are owned by a variety of
investment  advisory  clients of WMC,  which  clients  are  entitled  to receive
dividends and the proceeds from the sale of such shares.  Further,  the Schedule
13G states that no such client is known to have such interest with respect to

<PAGE>

more than five percent (5%) of the Class A Stock.  The Schedule 13G also reports
that Wellington Trust Company, N.A. (BK) is the subsidiary of WMC which acquired
the Class A Stock  reported on by WMC. The Schedule  13G  indicates  that of the
number of shares beneficially owned by WMC, WMC shares voting power with respect
to 733,430 shares and shares dispositive power with respect to 1,040,780 shares.
WMC reported no sole voting or sole dispositive  power with respect to the Class
A Stock beneficially owned. For further information pertaining to WMC, reference
should be made to WMC's Schedule 13G.

     (13) Excluding the shares of Class B Stock  beneficially  owned as a result
of his membership in the Group, Marvin Sands beneficially owns 248,100 shares of
Class B Stock or 7.4%.  These  248,100  shares  include an  aggregate of 141,750
shares of Class B Stock held by certain  trusts  for the  benefit of Mr.  Sands'
wife and children.  Such total also includes 4,500 shares of Class B Stock owned
by his wife,  Marilyn  Sands.  Mr. Sands  disclaims  beneficial  ownership  with
respect to all such shares.  The 248,100 shares do not include 506,250 shares of
Class B stock held in Trust under the Irrevocable  Trust Agreement  described in
footnote (17) below.

     (14) Excluding the shares of Class B Stock  beneficially  owned as a result
of her membership in the Group,  Marilyn Sands  beneficially owns 146,250 shares
of Class B Stock or 4.3%. These 146,250 shares include 141,750 shares of Class B
Stock  held  by  two  Trusts,  of  which  Marilyn  Sands  is the  trustee  and a
beneficiary.  See footnote (18) below. The 146,250 shares do not include 101,850
shares of Class B Stock owned by Marvin  Sands.  The 146,250  shares also do not
include  506,250  shares of Class B Stock  held in Trust  under the  Irrevocable
Trust Agreement described in footnote (17) below.

     (15) Excluding the shares of Class B Stock  beneficially  owned as a result
of his membership in the Group,  Richard Sands  beneficially owns 691,279 shares
of Class B Stock or 20.5%.  This total  includes  22,500 shares of Class B Stock
being distributed to Richard Sands as a result of the termination of Irrevocable
Declaration of Trust No. 2. See footnote (1) above.  This total does not include
the 506,250  shares of Class B Stock held in Trust under the  Irrevocable  Trust
Agreement described in footnote (17) below.  Richard Sands is a managing partner
of CWCP-I, which owns 678,964 shares of Class B Stock. See footnote (19) below.

     (16) Excluding the shares of Class B Stock  beneficially  owned as a result
of his  membership in the Group,  and excluding his interest  arising out of the
Robert Sands Descendants Trust, Robert Sands beneficially owns 691,051 shares of
Class B Stock or 20.5%. This total includes 22,273 shares of Class B Stock being
distributed  to  Robert  Sands as a result  of the  termination  of  Irrevocable
Declaration of Trust No. 2. See footnote (1) above.  This total does not include
the 506,250  shares of Class B Stock held in Trust under the  Irrevocable  Trust
Agreement  described in footnote (17) below.  Robert Sands is a managing partner
of CWCP-I, which owns 678,964 shares of Class B Stock. See footnote (19) below.

     (17) Excluding the shares of Class B Stock  beneficially  owned as a result
of its  membership in the Group,  506,250  shares of Class B Stock,  or 15%, are
owned by a Trust created by Marvin Sands under the terms of an Irrevocable Trust
Agreement dated November 18, 1987 (the "Trust"). The Trust is for the benefit of
the  present  and  future   grandchildren  of  Marvin  and  Marilyn  Sands.  The
Co-Trustees  of the Trust are Richard Sands and Robert  Sands.  Unanimity of the
Co-Trustees  is required  with  respect to voting and  disposing  of the Class B
Stock  owned by the  Trust.  Each of  Richard  Sands and  Robert  Sands,  in his
individual  capacity,  disclaims  beneficial  ownership with respect to all such
shares owned by the Trust. Each of Marvin Sands and Marilyn Sands also disclaims
beneficial ownership with respect to all such shares owned by the Trust.

     (18) Excluding the shares of Class B Stock  beneficially  owned as a result
of their  membership in the Group,  the two Trusts own in the aggregate  141,750
shares of Class B Stock.  Neither of these Trusts individually owns more than 5%
of the outstanding shares of Class B Stock.

     (19) Excluding the shares of Class B Stock  beneficially  owned as a result
of its membership in the Group,  as a result of capital  contributions  upon its
formation on January 17, 1995,  CWCP-I acquired  678,964 shares of Class B Stock
or 20.2% (as of the Record  Date).  The  partners of CWCP-I are  Richard  Sands,
Robert Sands and the Estate of Laurie  Sands.  Upon final  settlement or earlier
distribution, the partnership interests owned by the Estate of Laurie Sands will
be  distributed  in  accordance  with Ms. Sands' Will to a marital trust for the
benefit of Ms. Sands' husband, Andrew Stern, M.D., and to trusts for the benefit
of Ms. Sands' children, Abigail and Zachary Stern.
<PAGE>

     (20) Excluding the shares of Class B Stock  beneficially  owned as a result
of its membership in the Group,  and as a result of capital  contributions  upon
its  formation  on  January  17,  1995,  and  including  shares  which are being
distributed to it as a result of termination of Irrevocable Declaration of Trust
No. 2, CWCP-II owns 22,727 shares of Class B Common Stock or 0.7%.  See footnote
(1) above. The partners of CWCP-II are the Estate of Laurie Sands and The Robert
Sands  Descendants  Trust.  Upon final settlement or earlier  distribution,  the
partnership interests owned by the Estate of Laurie Sands will be distributed in
accordance with Ms. Sands' Will to a marital trust for the benefit of Ms. Sands'
husband,  Andrew  Stern,  M.D.,  and to trusts  for the  benefit  of Ms.  Sands'
children, Abigail and Zachary Stern.

     Information  with respect to share  ownership of management is set forth in
the table under "Nomination and Election of Directors."

                             EXECUTIVE COMPENSATION

     To meet the goal of providing  stockholders  with a concise,  comprehensive
overview of compensation,  shown in the table below is information on the annual
and  long-term  compensation  for  services  rendered  to  the  Company  in  all
capacities,  for the fiscal years ended August 31, 1995,  1994 and 1993, paid by
the  Company  to those  persons  who were,  at August  31,  1995,  (i) the chief
executive officer of the Company and (ii) the other four most highly compensated
executive officers of the Company during fiscal 1995 (the "Named Executives"):

<TABLE>
<S>                   <C>       <C>        <C>         <C>               <C>          <C>         <C>          <C>
                           SUMMARY COMPENSATION TABLE

                        Annual Compensation                                    Long-Term Compensation
                                                                                Awards             Payouts
        (a)           (b)        (c)        (d)            (e)            (f)            (g)         (h)          (i)
Name and Principal   Year      Salary ($)  Bonus ($)   Other Annual      Restricted   Securities  LTIP         All Other
Position (1)                     (2)        (2)        Compensation ($)  Stock        Underlying  Payouts ($)  Compen-
                                                          (3)            Award(s)($)  Options/                 sation ($)
                                                                                      SARs (#)                    (4)
Richard Sands,
President and Chief  1995      $387,750    $148,314                                                            $22,456
Executive Officer    1994      $371,635    $241,748          -              -            -            -        $31,001
(1)                  1993      $176,522    $ 60,000                                                            $21,960

Marvin Sands,        1995      $415,531    $158,941                                                            $44,358
Chairman of the      1994      $401,196    $260,978          -              -            -            -        $41,203
Board (1)            1993      $248,173    $ 60,000                                                            $27,950

Ellis Goodman,
Executive Vice
President, Chief     1995      $385,200    $308,150                                                            $39,509 (6)
Executive Officer -  1994      $363,283    $214,200          -              -            -            -        $47,452
Spirits and Beers    1993      $ 62,769    $ 10,356                                                            $ 6,497
(5)

Robert Sands,
Executive Vice       1995      $389,546    $149,001                                   15,000                   $22,130
President and        1994      $322,356    $209,692          -              -            -            -        $30,643
General Counsel      1993      $161,105    $ 60,000                                    5,000                   $19,099

Lynn Fetterman,
Sr. Vice President   1995      $198,769    $ 66,500                                    7,500                   $26,558
and Chief Financial  1994      $163,077    $ 76,529          -              -          6,000          -        $25,284
Officer              1993      $143,047    $ 33,632                                   12,500                   $21,089
</TABLE>
- ------------------
     (1) On October  28,  1993,  Richard  Sands  succeeded  Marvin  Sands as the
Company's  Chief  Executive  Officer.  Marvin  Sands,  Chairman  of the Board of
Directors,  continues  to serve as an  executive  officer  of the  Company.  
     (2) Amounts  shown  include  cash  compensation  earned and received by the
Named  Executives  as  well  as  amounts  earned  but  deferred.   All  non-cash
compensation  has been disclosed in items (f) - (i) of the Summary  Compensation
Table.
     (3)  Individual  perquisites  do not exceed the lesser of $50,000 or 10% of
salary and bonus for any Named Executive.
     (4) Amounts reported for 1995 consist of:
          - Company contributions under the Company's Retirement Savings Plan (a
plan  established  under Section 401(k) of the Internal Revenue Code of 1986, as
amended (the  "Code")):  Richard Sands $2,310;  Marvin Sands $642;  Robert Sands
$1,148; and Lynn Fetterman $2,546.
          - Company  contributions to the Canandaigua Wine Company,  Inc. Profit
Sharing  Retirement Plan:  Richard Sands $16,346;  Marvin Sands $16,346;  Robert
Sands $16,346; and Lynn Fetterman $16,346. 
          - Company  contributions  to the profit sharing plan for Ellis Goodman
under the  Barton  Incorporated  Employees'  Profit  Sharing  and  401(k)  Plan:
$18,750.  
          - "Flex credits" under the  Canandaigua  Wine Company,  Inc.  flexible
health care benefits  plan:  Richard Sands $3,265;  Marvin Sands $3,265;  Robert
Sands $3,265;  and Lynn Fetterman  $3,265.  

<PAGE>

          - Imputed  income  from Company Group Term Life Insurance coverage: 
Richard Sands $535;  Marvin Sands $11,884;  Ellis Goodman  $2,250;  Robert Sands
$346; and Lynn Fetterman  $913. 
          - Company owned  automobiles  for:  Marvin Sands $12,221; Robert Sands
$1,025; and Lynn Fetterman  $3,488.  
     (5) On June 29, 1993, the Company acquired Barton Incorporated, and in July
1993,  Ellis Goodman,  the Chief Executive  Officer of Barton  Incorporated, was
appointed a Vice President of Canandaigua Wine Company, Inc. In October 1993, he
was appointed an Executive Vice President of the Company.  Mr. Goodman continues
in his capacity as Chief Executive Officer of Barton Incorporated.
     (6) On June 29, 1993, as part of its  acquisition  of Barton  Incorporated,
the  Company   extended  Ellis  Goodman's   employment   agreement  with  Barton
Incorporated.  This agreement  provides for  reimbursement of club  memberships,
which amounted to $16,999 in fiscal year 1995.  Barton  Incorporated also made a
premium  payment for a whole life (split dollar)  policy which  included  $1,510
representing the economic benefit to Mr. Goodman during fiscal year 1995.

Stock Option Grants
<TABLE>
<S>                    <C>             <C>            <C>               <C>                 <C>            <C>
                     OPTION/SAR GRANTS IN LAST FISCAL YEAR
                                                                                          Potential Realizable Value
                                                                                           at Assumed Annual Rates 
                                                                                         of Stock Price Appreciation
                                 Individual Grants                                             for Option Term
 (a)                       (b)             (c)               (d)              (e)             (f)            (g)
 Name                   Number of       % of Total    Exercise or Base  Expiration Date     5% ($)         10% ($)
                       Securities      Options/SARs     Price ($/Sh)
                       Underlying       Granted to
                      Options/SARs     Employees in
                       Granted (#)     Fiscal Year
                         (1) (2)

Richard Sands,             -               -                  -                 -               -               -
President and Chief
Executive Officer

Marvin Sands,              -               -                  -                 -               -               -
Chairman of the
Board

Ellis Goodman,             -               -                  -                 -               -               -
Executive Vice  
President, Chief
Executive Officer-
Spirits and Beers

Robert Sands,
Executive Vice
President and          15,000             5.2%             $44.75            8/27/05         $422,100        $1,069,800
General Counsel         (3)                                  (4)

Lynn Fetterman, Sr.
Vice President and
Chief Financial         7,500             2.6%             $44.75            8/27/05         $211,050        $ 534,900
Officer                 (3)                                  (4)
</TABLE>  
- ------------------
(1) The  options  were  granted  under  the  Company's  Stock  Option  and Stock
Appreciation  Right Plan and are  "non-qualified  stock options" (i.e.,  options
other than "incentive stock options" within the meaning of Section 422(b) of the
Code). The options granted in fiscal 1995 are exercisable starting on August 28,
2000.
(2) The options were granted for a term of no greater than 10 years,  subject to
earlier termination upon the occurrence of certain events related to termination
of employment.
(3) The securities underlying the options are shares of Class A Stock.
(4) The exercise price per share is equal to the closing market price of a share
of Class A Stock on the date of grant.

     The table on the next page sets forth  information  regarding stock options
which were exercised by the Named Executives during the fiscal year ended August
31, 1995, the number of shares acquired and the value  realized,  and the number
and value of  exercisable  and  unexercisable  stock options at August 31, 1995.
There are no  outstanding  SARs.  The stock  options which were  exercised  were
granted under the Company's Stock Option and Stock Appreciation Right Plan.
<PAGE>
<TABLE>
<S>                     <C>               <C>                 <C>                            <C>
              AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                          AND FY-END OPTION/SAR VALUES

     (a)                      (b)                (c)                       (d)                             (e)
                                                                   Number of Securities           Value of Unexercised
                                                                  Underlying Unexercised      In-the-Money Options/SARs at
                                                              Options/SARs at FY-End (#) (1)           FY-End ($)

     Name               Shares Acquired   Value Realized ($)           Exercisable/                   Exercisable/
                        on Exercise (#)                               Unexercisable                   Unexercisable
Richard Sands,
President and Chief           -                  -                         -                               -
Executive Officer

Marvin Sands, Chairman
of the Board                  -                  -                         -                               -

Ellis Goodman,
Executive Vice                -                  -                         -                               -
President, Chief
Executive Officer -
Spirits and Beers

Robert Sands,
Executive Vice
President and General         -                  -               20,000 (Unexercisable)           $226,250 (Unexercisable)
Counsel

Lynn Fetterman,
Sr. Vice President                                                2,500 (Exercisable)             $108,264 (Exercisable)
and  Chief Financial      4,250 (2)          $137,611            26,000 (Unexercisable)           $417,111 (Unexercisable)
Officer
</TABLE>
- ------------------
(1)  Number  of  underlying  securities  relates  to  shares  of  Class  A Stock
underlying options.
(2) Shares of Class A Stock were acquired on exercise of options.

<PAGE>

Report of the Compensation Committee With Respect to Executive Compensation

     The following report of the Compensation Committee required by the rules of
the  Securities and Exchange  Commission to be included in this Proxy  Statement
shall  not be  deemed  incorporated  by  reference  into any  filing  under  the
Securities  Act of 1933, as amended (the  "Securities  Act"),  or the Securities
Exchange Act of 1934, as amended (the  "Exchange  Act") by virtue of any general
statement in such filing incorporating this Proxy Statement by reference, except
to the  extent  that  the  Company  specifically  incorporates  the  information
contained in this section by reference,  and shall not otherwise be deemed filed
under either the Securities Act or the Exchange Act.

     General

     The  Compensation  Committee  of the  Board of  Directors  administers  the
Company's Executive Compensation Program. The Compensation Committee is composed
of the following  individuals:  Marvin Sands  (director and executive  officer),
Richard Sands (director and executive officer), and George Bresler (non-employee
director of the Company).

     The objective of the Company's Executive Compensation Program is to develop
and maintain  executive  award programs (i) which are  competitive  with the pay
practices of other  companies of  comparable  revenues,  including  those in the
beverage  alcohol  industry  and (ii)  which  attract,  motivate  and retain key
executives who are vital to the long-term  success of the Company.  As discussed
in detail below, the Company's Executive  Compensation  Program consists of both
fixed (base  salary)  and  variable  (incentive)  compensation  elements.  These
elements are designed to operate together to comprise total compensation value.

     The Compensation  Committee reviewed executive compensation in light of the
Company's performance during the fiscal year and compensation data for companies
that it considered  comparable.  In reviewing the Company's  performance  during
fiscal year 1995,  the  Compensation  Committee  considered a variety of factors
without assigning specific weight to any particular factors. Among other factors
considered,  the Compensation  Committee took into account that net sales during
fiscal year 1995 increased approximately 44% to $906.5 million, that net  income
increased approximately 249.6% to $41 million, and earnings per share on a fully
diluted basis amounted to $2.13, up from $0.74 for fiscal year 1994.  (Excluding
the impact of nonrecurring  restructuring expenses, net income was $42.4 million
in fiscal year 1995 as compared to $26.6 million in fiscal year 1994;  and fully
diluted  earnings per share increased to $2.20 in fiscal year 1995 from $1.65 in
fiscal year 1994.)

     The  Compensation   Committee  believes  that  these  results  reflect  the
Company's rapid growth,  which has been due primarily to the acquisitions of (i)
Barton  Incorporated,  which  occurred  on June 29,  1993,  (ii) the  assets and
business of Vintners  International Company, Inc., which occurred on October 15,
1993,  and  (iii)  the  Almaden,  Inglenook  and  other  brands,  a grape  juice
concentrate  product line and related  facilities and assets,  which occurred on
August 5, 1994. The Compensation  Committee also recognized that,  during fiscal
year 1995,  the  Company was  negotiating  to acquire  certain  assets of United
Distillers  Glenmore,  Inc.,  including the Mr. Boston,  Canadian LTD, Skol, Old
Thompson,  Kentucky Tavern,  Glenmore and di Amore distilled  spirits brands and
the rights to the  Fleischmann's  and Chi Chi's  distilled  spirits brands under
long-term  license  agreements,  which  acquisition  was agreed to on August 29,
1995, and was consummated on September 1, 1995.

<PAGE>

     Compensation of CEO

     For fiscal year 1995, the compensation of Richard Sands was reviewed by the
Compensation  Committee  in the  context of (i) the  Company's  performance  and
growth  discussed  above;  and (ii)  compensation  packages  of chief  executive
officers at  comparable  companies  selected  by William H. Mercer  Incorporated
("Mercer").  The companies  included in the comparison  were not the same as the
companies  included in the peer group index contained in the  performance  graph
included in this Proxy Statement.  The Compensation  Committee believes that the
Company's most direct  competitors for executive  talent are not necessarily the
same  companies  to which the  Company  compares  itself  for stock  performance
purposes.

     Base Salary

     Base salary  levels for the  Company's  executives  are  determined  by the
Compensation  Committee based on factors such as individual  performance  (e.g.,
leadership, level of responsibility, management skills and industry activities),
Company  performance (as discussed  above) and  competitive  pay practices.  The
Company has received data relating to executive  compensation  packages of other
public companies from Mercer.

     Annual Cash Incentives

     The annual cash  incentive is designed to provide a  short-term  (one year)
incentive to an executive based on a percentage of that executive's base salary.
The incentive  opportunities for the Named Executives vary based on, among other
things, the Company meeting certain pre-determined individual performance goals.
These individual  goals may include  objective and subjective  factors,  such as
leadership and management  skills,  successful  acquisitions or financings,  and
improved performance of assets.

     For fiscal year 1995,  annual cash  incentives in the amounts  indicated in
the  Summary  Compensation  Table were  awarded to each of the Named  Executives
based on the achievement of certain goals, as described above.

     Stock Options and SARs

     Stock options and SARs are designed to provide  incentives and rewards tied
to the price of the Company's Class A Stock. Given the fluctuations of the stock
market,  stock  price  performance  and  financial  performance  are not  always
consistent.  The  Compensation  Committee  believes  that stock options and SARs
provide value to participants only when the Company's  stockholders benefit from
stock price  appreciation,  an important  component of the  Company's  Executive
Compensation Program.

     The Compensation  Committee believes that through the use of stock options,
executives'  interests  are directly  tied to enhanced  stockholder  value.  The
exercise  prices of all stock options granted were generally equal to the market
value of the underlying Class A Stock on the date of the grant. Accordingly, the
value of these grants  depends  solely upon the future growth and share value of
the Company's Class A stock.


<PAGE>

     The foregoing report is given by the members of the Compensation Committee,
namely:

                             Compensation Committee

                                 Marvin Sands
                                 Richard Sands
                                 George Bresler

Insider Participation in Compensation Committee

     The Compensation  Committee of the Company's Board of Directors consists of
Marvin Sands, Richard Sands and George Bresler.  Marvin Sands is the Chairman of
the Board and serves in this capacity as the Company's senior executive officer.
Richard  Sands is the  Company's  President  and Chief  Executive  Officer.  Mr.
Bresler is a partner in the law firm of  Rosner,  Bresler,  Goodman & Bucholz in
New York, New York.

Stock Price Performance Graph

     Set forth  below is a line  graph  comparing,  for the five  most  recently
concluded fiscal years, the cumulative  total  stockholder  return on a weighted
average of the  Company's  Class A Stock and Class B Stock,  based on the market
price of the Class A Stock and the Class B Stock and  assuming  reinvestment  of
dividends,  with the  cumulative  total return of companies on the Nasdaq Market
Index  and an  index  comprised  of  companies  in the  beverage  industry  (the
"Selected Peer Group Index".)*

                     Comparison of Five Year Cumulative Total 
                    Return Among Canandaigua Wine Company, Inc.,
                          The Nasdaq Market Index and
                           Selected Peer Group Index
               -------------------------------------------------------

                          [GRAPH APPEARS HERE]

<TABLE>
<S>                      <C>                 <C>            <C>

Measurement period       CANANDAIGUA         NASDAQ         SELECTED PEER GROUP
(Fiscal year Covered)    WINE COMPANY, INC.  Index          Index
- ---------------------    ------------------  ------         -------------------

Measurement PT -
08/31/90                 $ 100               $ 100          $ 100

FYE 08/31/91             $ 222.22            $ 113.67       $ 116.13
FYE 08/31/92             $ 274.73            $ 115.60       $ 125.50
FYE 08/31/93             $ 452.05            $ 150.49       $ 144.60
FYE 08/31/94             $ 624.38            $ 164.43       $ 148.78
FYE 08/31/95             $ 949.06            $ 195.65       $ 165.97
</TABLE>

*The  Selected  Peer Group Index is comprised  of  securities  of the  following
Companies:  Anheuser-Busch Companies Inc., Brown-Forman Corporation (Class A and
Class  B  Shares),   Cable  Car  Beverage  Corporation,   Cadbury-Schwepps  plc,
Canandaigua Wine Company, Inc. (Class A and Class B Shares),  Chalone Wine Group
Ltd., Coca Cola Bottling Consolidated, Coca Cola Company, Coca Cola Enterprises,
Adolph Coors Company  (Class B Shares),  Genesee  Corporation  (Class B Shares),
Kirin Brewery Ltd. ADR, LVMH Moet-Hen Louis Vuit,  Pepsico Inc., Seagram Company
Ltd., Whitman Corporation.

     There  can be no  assurance  that  the  Company's  stock  performance  will
continue into the future with the same or similar  trends  depicted by the graph
above. The Company neither makes nor endorses any predictions as to future stock
performance. On November 10, 1995, the price of the Company's Class A Stock fell
approximately   38%  and  the  price  of  the  Company's   Class  B  Stock  fell
approximately 30%.

     The Stock  Price  Performance  Graph set  forth  above  shall not be deemed
incorporated  by  reference  into any  filing  under the  Securities  Act or the
Exchange  Act by virtue of any general  statement  in such filing  incorporating
this  Proxy  Statement  by  reference,  except to the  extent  that the  Company
specifically   incorporates  the  information   contained  in  this  section  by
reference,  and shall not otherwise be deemed filed under either the  Securities
Act or the Exchange Act.

<PAGE>
Certain Relationships and Related Transactions

     On June  29,  1993,  as  part of the  acquisition  of  Barton  Incorporated
("Barton"),  the Company  extended  Ellis  Goodman's  employment  agreement with
Barton (the  "Agreement").  Ellis Goodman serves as Chief  Executive  Officer of
Barton and is an executive officer of the Company and is currently a director of
the Company.  Mr.  Goodman has,  consistent  with past  practices and subject to
annual  approval by the  Company's  Board of Directors of the Barton annual plan
for the coming year, full and exclusive strategic and operational responsibility
for  Barton  and all of its  subsidiaries,  including  responsibility  for:  (i)
day-to-day operations;  (ii) all employee welfare,  benefit,  profit-sharing and
pension programs;  (iii)  compensation for all officers and employees;  and (iv)
all matters  impacting  Barton's  earnings.  If Barton fails to achieve  certain
earnings  levels in any fiscal year during the term of the  Agreement,  then Mr.
Goodman's  employment  may  be  terminated.   If  Mr.  Goodman's  employment  is
terminated for this reason, he is entitled to the severance  benefits  described
in the following paragraph.

     The Agreement  expires on December 31, 1999,  and provides that Mr. Goodman
will serve as the  Chairman of the Board and Chief  Executive  Officer of Barton
and its  subsidiaries  (the  Company's  beer and  spirits  division).  Under the
Agreement, (i) Barton is obligated to review Mr. Goodman's compensation annually
as of September 1 each year and afford him participation  under employee benefit
and  compensation  plans  offered from time to time to other key  executives  of
Barton,  and (ii) Mr. Goodman has agreed not to compete with Barton for a period
of 12 months following the termination of his employment with Barton for certain
reasons.  Upon the  expiration of the Agreement or its earlier  termination  for
certain reasons,  Barton is obligated to make a severance payment to Mr. Goodman
in an amount  equal to 200% of his then base  salary  and 200% of the  incentive
compensation  payable to him for Barton's fiscal year ended immediately prior to
the date of termination,  plus an amount equal to the base compensation, if any,
remaining to be paid to Mr.  Goodman for the years then remaining in the term of
the Agreement.

     Pursuant to the terms of the Stock Purchase Agreement dated April 27, 1993,
as amended, among the Company, Barton and the former stockholders of Barton (the
"Stock  Purchase  Agreement"),  Ellis  Goodman,  the Gillian  and Ellis  Goodman
Foundation,  and certain  trusts  established  for the benefit of Mr.  Goodman's
children  (collectively,  the "Goodman  Recipients") have received,  since 1993,
cash payments aggregating  $72,559,782.  Under the Stock Purchase Agreement, the
Goodman Recipients also received an aggregate of 673,021 shares of the Company's
Class A Stock.  On November 29,  1996,  the Goodman  Recipients  are entitled to
receive  additional   payments  upon  the  satisfaction  by  Barton  of  certain
performance goals.

     Pursuant  to the  terms of the Stock  Purchase  Agreement,  certain  trusts
established  for the  benefit of Sir Harry  Solomon (a current  director  of the
Company) and his wife and children  (collectively,  the "Trusts") have received,
since 1993,  cash payments  aggregating  $17,393,676.  Under the Stock  Purchase
Agreement,  the Trusts  also  received  an  aggregate  of 161,334  shares of the
Company's  Class A Stock.  On  November  29,  1996,  the Trusts are  entitled to
receive  additional   payments  upon  the  satisfaction  by  Barton  of  certain
performance goals.

     On July 12,  1993,  the  Company  adopted a policy to pay its  non-employee
directors  $35,000 per year for their  services as  directors.  George  Bresler,
James Locke and Sir Harry  Solomon  qualify  for such  payments.  Mr.  Locke has
waived the payment of directors' fees. The Company also reimburses its directors
for reasonable  expenses  incurred in connection with attending  meetings of the
Board of Directors and Committees of the Board of Directors.
<PAGE>

     By an  Agreement  dated  December  20,  1990,  the Company  entered  into a
split-dollar  agreement with a Trust established by Marvin Sands of which Robert
Sands is Trustee. Pursuant to the Agreement, the Company pays the annual premium
on an insurance  policy (the  "Policy") held in the Trust net of the amount paid
by the Trust.  The Trust pays the portion of the premium  equal to the "economic
benefit"  to Marvin  Sands  calculated  in  accordance  with the  United  States
Treasury Department rules then in effect.

     The Policy is a joint life policy  payable  upon the death of the second to
die of the insureds,  Marvin Sands and his wife, Marilyn.  The face value of the
Policy is $5  million.  Pursuant  to the terms of the Trust,  Richard  Sands and
Robert Sands (in his  individual  capacity)  will each  receive  one-half of the
proceeds of the Policy (less the  reimbursement to the Company  described below)
if they survive Marvin Sands and Marilyn Sands.

     The amount of all  premiums  paid by the Company  constitutes  indebtedness
from the Trust to the Company and is secured by a collateral  assignment  of the
Policy.  Upon the  termination  of the  Agreement,  whether  by the death of the
survivor  of the  insureds  or the sooner  cancellation  of the  Agreement,  the
Company is entitled to receive  from the Trust the amount  equal to the premiums
which it has paid.

     The premium paid during  fiscal year 1995 with respect to this  arrangement
was  $209,063;  of this amount,  the Company,  during  December  1994,  advanced
$200,380  and the Trust paid  $8,683,  which  amount  represents  the  "economic
benefit" to Marvin Sands.  (Marvin Sands is the Company's  Chairman of the Board
of  Directors,  Richard Sands is the  Company's  President  and Chief  Executive
Officer and a director, and Robert Sands is an Executive Vice President, General
Counsel,  Secretary and a director of the Company. Each of Marvin Sands, Marilyn
Sands,  Richard Sands and Robert Sands is the beneficial owner of more than five
percent of each class of the Company's  Common  Stock.  Richard and Robert Sands
are adult children of Marvin and Marilyn Sands.)

     By an Agreement  dated August 12, 1988,  Barton entered into a split-dollar
insurance  agreement  with a trust  established  by  Ellis M.  Goodman  of which
Gillian  Goodman  and Edwin H.  Goldberger  are the  trustees.  Pursuant  to the
Agreement,  Barton pays the annual premium on an insurance policy (the "Policy")
held in the trust.  The Policy is a single life policy payable upon the death of
Mr.  Goodman.  The face  value of the  Policy is $1  million.  The amount of all
premiums  paid by Barton is secured by an  assignment  of certain  rights in the
Policy.  Upon the  termination  of the  Agreement,  whether  by the death of Mr.
Goodman or the sooner  cancellation  of the  Agreement,  Barton is  entitled  to
receive an amount  equal to the  premiums  which it has paid.  The premium  paid
during fiscal year 1995 with respect to this Agreement was $19,370.

     Under the terms of a letter agreement with the Company,  if Mr. Fetterman's
employment with the Company is terminated by the Company for any reason,  except
gross  misconduct,  then he is  entitled to receive  from the Company  bi-weekly
severance   payments   equalling  his   then-current,   bi-weekly,   base  gross
compensation for a period of nine (9) months from the date of his execution of a
mutually acceptable separation agreement with the Company.

<PAGE>

     Richard  Sands,  Robert  Sands  and the  Estate  of  Laurie  Sands  are the
beneficial owners of a limited  partnership which owns railroad cars. These cars
are  leased by the  Company  from the  partnership  at fair  market  rates.  The
Company's  payments  are offset to the extent  that  railroads  using these cars
reimburse the partnership for such use.

     George Bresler, a director of the Company,  is a partner in the law firm of
Rosner, Bresler, Goodman & Bucholz in New York, New York. Mr. Bresler has in the
past  rendered  legal  services  to the  Company.  It is  expected  that he will
continue to render legal services to the Company as required by the Company.

     James A.  Locke,  III, a director of the  Company,  is a partner in the law
firm of Harter,  Secrest & Emery,  Rochester,  New York, the Company's principal
outside counsel.


             PROPOSAL NO. 1 - NOMINATION AND ELECTION OF DIRECTORS

     On April 26,  1993,  the Board of Directors  of the Company  increased  the
number of directors on the Board of Directors from six (6) to eight (8) pursuant
to the terms of the Affiliates  Agreement with the former stockholders of Barton
Incorporated  (the  "Affiliates  Agreement").  On July 12,  1993,  the  Board of
Directors  first appointed Ellis Goodman and Sir Harry Solomon to fill the newly
created vacancies.  (Pursuant to the Affiliates Agreement,  certain holders of a
majority  of the Class B Stock*  agreed  to cause  Ellis  Goodman  and Sir Harry
Solomon to be nominated and elected to the Company's Board of Directors as Class
B  Directors,  to hold  office  until the later to occur of (i)  payment  of all
amounts due to the former  stockholders of Barton pursuant to the Stock Purchase
Agreement;  or (ii) the Company's  1997 Annual Meeting of  Stockholders.  During
October,  1995,  Messrs.  Goodman and Solomon informed the Board of Directors of
the  Company  that,  for  personal  reasons,  they had  decided not to stand for
re-election  to the Board of  Directors.  On  November  17,  1995,  the Board of
Directors  of the  Company  decreased  the number of  directors  on the Board of
Directors  to be elected at the  Meeting  from eight (8) to six (6). On the same
date,  the Board of Directors  nominated  six (6) directors to be elected by the
stockholders  to hold office until the next Annual Meeting of  Stockholders  and
until their  successors are elected and qualified.  The nominees for election to
the Board of Directors are Marvin Sands,  Richard  Sands,  Robert Sands,  George
Bresler, James A. Locke, III and Bertram E. Silk. Messrs. Bresler and Locke have
been  designated  as the  nominees  to be elected by the  holders of the Class A
Stock,  voting as a separate class. The remaining directors are to be elected by
the holders of the Class B Stock,  voting as a separate class.  Unless authority
to vote for one or more of the nominees is specifically withheld, it is intended
that the shares represented by the enclosed proxy, when properly executed,  will
be voted FOR the election of the six (6) nominees.

* The Class B  Stockholders  who executed the Affiliates  Agreement are:  Marvin
Sands;  Marilyn Sands;  Richard Sands;  Robert Sands;  Laurie Sands  (deceased);
Marilyn  Sands  under  Irrevocable  Declaration  of Trust Nos.  1  (subsequently
terminated),  2 (subsequently terminated), 3 and 4 each dated November 18, 1987;
and Richard  Sands,  Robert  Sands and Laurie  Sands,  as  Co-Trustees  under an
Irrevocable Trust Agreement dated November 18, 1987.

     Management  does  not  anticipate  that  any of the  nominees  will  become
unavailable for any reason, but if that should occur before the Meeting, proxies
will be voted FOR another  nominee or nominees to be selected by the  management
of the Company.

     The  information  appearing in the following table and in the notes thereto
has been  furnished to the Company by the current  directors and the  respective
nominees to the Board of Directors and the Company's Executive Officers.  Unless
otherwise  indicated,  the named individual has sole voting power and investment
discretion with respect to the shares attributed to him.


<PAGE>
<TABLE>
<S>                                                                             <C>         <C>                  <C>

   Name and Background                                                          Served as   Shares of Stock      Percent
                                                                                Director    Beneficially           of
                                                                                Since       Owned as of          Class(1)
                                                                                            November 27, 1995
Marvin Sands, age 71, is the founder of the Company, which is the successor to
a business he started in 1945. Mr. Sands continues to serve as an officer of
the Company as Chairman of its Board of Directors. He has been a director of     1946         1,738,418          10.7% (2)
the Company and its predecessor since 1946 and was Chief Executive Officer                  Class A Stock (2)
until October 1993. He is the father of Richard Sands and Robert Sands.                       2,838,371          84.3% (2)
                                                                                            Class B Stock (2)
Richard  Sands,  Ph.D.,  age 44, has been  employed by the Company in various
capacities since 1979. He was elected Executive Vice President and a director
in 1982, became President and Chief Operating Officer in May 1986, and was       1982         1,738,418          10.7% (2)
elected President and Chief Executive Officer in October 1993. He is a son of               Class A Stock (2)    
Marvin Sands and the brother of Robert Sands.                                                 2,838,371          84.3% (2)
                                                                                            Class B Stock (2) 
Robert Sands, age 37, was appointed Vice President, General Counsel in June 1990
and was elected Executive Vice President of the Company in October 1993.
He has served as a  director since 1989.  From June 1986, until his              1989         1,738,418          10.7% (2)
appointment as Vice President, General Counsel, Mr. Sands was employed by the               Class A Stock(2)
Company as General Counsel.  He is a son of Marvin Sands and the brother of                   2,838,371          84.3% (2)
Richard Sands.                                                                              Class B Stock(2)

George Bresler, age 71, has been a director of the Company since 1992 and has
been engaged in the practice of law since 1957.  From August 1987 through July   1992            10,000             (3)
1992, Mr. Bresler was engaged in the practice of law as a partner in the law                 Class A Stock
firm of Bresler and Bab, New York, New York.  Currently, Mr. Bresler is a                          0                 -
partner in the law firm of Rosner, Bresler, Goodman & Bucholz in New York, New                Class B Stock
York. (3)

Lynn  Fetterman,  age 48,  joined the Company  during  April 1990 as its Vice
President, Finance and Administration, Secretary and Treasurer and was elected
Senior Vice President and Chief Financial Officer in October 1993. For more
than ten years prior to that, he was employed by Reckitt and Colman in various
executive capacities, including Vice President, Finance of its Airwick            -              4,244 (4)         (4)
Industries Division and Vice President, Finance of its Durkee-French Foods                  Class A Stock
Division. Mr. Fetterman's most recent position with Reckitt and Colman was as                     0                 -
its Vice President - Controller. Reckitt and Colman's principal business                    Class B Stock
relates to consumer food and household products.

Ellis Goodman, age 58, has been a director and Vice President since July 1993
and was elected as an Executive Vice President of the Company in October         1993         259,680 (5)        1.6% (5)
1993. Mr. Goodman has been Chief Executive Officer of Barton Incorporated                   Class A Stock    
since 1987 and Chief Executive Officer of Barton Brands, Ltd. (predecessor of                     0                  -
Barton Incorporated) since 1982. Also, Mr. Goodman is currently a director of               Class B Stock
American National Bank and Trust Company of Chicago, a subsidiary of First                                      
Chicago Corporation.

James A. Locke, III, age 53, has served as a director of the Company since       1983           3,082 (6)            (6)
1983. He is a partner in the law firm of Harter, Secrest & Emery, Rochester,                Class A Stock
New York, which firm is the Company's principal outside counsel, and has been                     33                  (6)
associated with the firm since 1967.                                                        Class B Stock

Bertram E. Silk, age 63, has been a director and a Vice President of the
Company since 1973 and was elected a Senior Vice President of the Company in
October 1993. He has been employed by the Company since 1965. Currently, Mr.     1973         4,607 (7)              (7)
Silk is in charge of the Company's grape grower relations in California.                   Class A Stock
Before moving from Canandaigua, New York to California in 1989, Mr. Silk was                  1,125                  (7)
in charge of production for the Company. From 1989 to August 1994, Mr. Silk                Class B Stock
was in charge of the Company's grape juice concentrate product line in
California.

Sir Harry Solomon, age 58, has been a director since July 1993.  From 1976 to    1993        92,190 (8)              (8)
1993, he was Chairman of the Board of Hillsdown Holdings plc, a British food               Class A Stock
company.  Currently, he is a director of Hillsdown Holdings plc, Frogmore                        0                    -
Estates plc, a real estate development and investment company, and Princedale              Class B Stock
plc, an industrial design and management consulting company, all of which are
publicly quoted United Kingdom companies.  Sir Harry is also a director of
U.S. Industries, Inc., an industrial conglomerate.

All Executive Officers and Directors as a Group (10 persons)                                  2,112,221           13.0% (9)
                                                                                           Class A Stock
                                                                                              2,839,529           84.4% (10)
                                                                                           Class B Stock
</TABLE>
- -----------------

(1) Unless otherwise noted, percentages of ownership are calculated on the basis
of 16,246,046  shares of Class A Stock outstanding and 3,365,958 shares of Class
B Stock outstanding on November 27, 1995.

(2) See tables and footnotes under "Beneficial Ownership," above.
<PAGE>

(3) In his capacity as an attorney,  Mr.  Bresler has in the past rendered legal
services to the Company.  It is expected  that he will  continue to render legal
services to the Company as required by the Company.  The percentage of the Class
A Stock  beneficially  owned by Mr.  Bresler does not exceed one percent of such
Class.

(4) The number of shares of Class A Stock includes presently exercisable options
to purchase up to 2,500 shares of Class A Stock.  The  percentage of the Class A
Stock  beneficially  owned by Mr.  Fetterman does not exceed one percent of such
Class.

(5)  Includes  34,680  shares  owned of record by the Gillian and Ellis  Goodman
Foundation (the  "Foundation").  Mr. Goodman is president of the Foundation with
full voting power with respect to the shares and disclaims  beneficial ownership
of such shares.

(6) The number of shares of Class A Stock includes presently exercisable options
to purchase  up to 3,000  shares of Class A Stock and 33 shares of Class A Stock
issuable pursuant to the conversion feature of the Company's Class B Stock owned
by Mr.  Locke.  The  percentage of the Class A Stock  beneficially  owned by Mr.
Locke does not exceed one percent of such Class.  The  percentage of the Class B
Stock beneficially owned by Mr. Locke does not exceed one percent of such Class.

(7) The number of shares of Class A Stock includes 1,125 shares of Class A Stock
issuable pursuant to the conversion feature of the Company's Class B Stock owned
by Mr. Silk. The percentage of the Class A Stock  beneficially owned by Mr. Silk
does not exceed one percent of such Class.  The  percentage of the Class B Stock
beneficially owned by Mr. Silk does not exceed one percent of such Class.

(8)  Includes  46,095  shares  which  the  Rothschild  Trust  (Schweiz)  AG  and
Rothschild  Trust Cayman  Limited,  as Trustees of the Harry and Judith  Solomon
1986 Own Settlement have the right to vote. Sir Harry Solomon and his spouse are
the Grantors of the Own Settlement and have a lifetime pecuniary interest in the
income of the Own Settlement.  Includes 46,095 shares which the Rothschild Trust
(Schweiz) AG and Rothschild  Trust Cayman Limited,  as Trustees of the Harry and
Judith  Solomon 1986 No. III Children's  Settlement  have the right to vote. Sir
Harry Solomon and his spouse are the Grantors of the Children's Settlement.  Sir
Harry Solomon disclaims  beneficial  ownership of such shares. The percentage of
the Class A Stock  beneficially  owned by Sir Harry  Solomon does not exceed one
percent of such Class.

(9) The  percentage  of ownership of all  executive  officers and directors as a
group is based on 16,252,704 shares of Class A Stock deemed outstanding pursuant
to Rule 13d-3(d)(1)  under the Securities  Exchange Act. The amount in the table
includes presently exercisable options to purchase up to 5,500 shares of Class A
Stock  and  1,158  shares  of Class A Stock  issuable  to  members  of the group
pursuant  to the  conversion  feature of Class B Stock  into Class A Stock,  but
excludes  shares of Class A Stock  issuable to Marvin  Sands,  Richard Sands and
Robert Sands  pursuant to the conversion  feature of Class B Stock  beneficially
owned by them. If such shares of Class A Stock were to be added to the amount in
the  table,  the  amount of Class A Stock  beneficially  owned by all  executive
officers and directors as a group would be 4,950,592  shares and the  percentage
of ownership  would be 25.9%,  based upon 19,091,075  shares deemed  outstanding
pursuant to Rule 13d-3(d)(1)  under the Securities  Exchange Act. (See table and
footnotes under "Beneficial Ownership," above.)

(10) See table and footnotes under "Beneficial Ownership," above.

     The Board of Directors of the Company held seven meetings and  additionally
acted by unanimous  written  consent on eight  occasions  during the fiscal year
ended  August 31,  1995.  There were also two  meetings  of the Audit  Committee
during the fiscal year ended August 31, 1995. The members of the Audit Committee
are Richard  Sands and Messrs.  Bresler and Locke.  The  Compensation  Committee
acted by unanimous  written  consent on eight  occasions  during the fiscal year
ended  August 31, 1995.  The members of the  Compensation  Committee  are Marvin
Sands, Richard Sands and George Bresler.

     Under the securities  laws of the United States,  generally,  the Company's
directors,  its executive officers,  and any persons holding ten percent or more
of any class of the  Company's  equity  securities  are required to report their
ownership of the Company's  securities  and any changes in that ownership to the
Securities and Exchange  Commission (the  "Commission").  Specific due dates for
these  reports  have been  established  and the Company is required to report in
this Proxy Statement any failure to file by these dates during fiscal year 1995.
During the fiscal year ended  August 31, 1995,  Richard  Sands filed two reports
late,  with one report  pertaining  to four  transactions  and the other  report
pertaining to one  transaction;  Robert Sands filed two reports  late,  with one
report  pertaining to six  transactions  and the other report  pertaining to one
transaction;  Laurie Sands filed one report late pertaining to six transactions;
each of The 1995 Robert Sands  Descendants  Trust,  CWC  Partnership - I and CWC
Partnership - II filed an Initial Statement of Beneficial Ownership report late;
The 1995 Robert Sands  Descendants  Trust filed one other report late pertaining
to two  transactions;  each of Marvin  Sands and Marilyn  Sands filed one report
<PAGE>

late  pertaining  to four  transactions;  and each of Trust for the  Benefit  of
Abigail  Stern U/W Laurie  Sands and Trust for the Benefit of Zachary  Stern U/W
Laurie Sands filed a late report pertaining to its initial beneficial  ownership
of securities of the Company. In making these statements, the Company has relied
on written  representations of its incumbent  directors,  executive officers and
ten percent  holders  and/or copies of the reports that they have filed with the
Commission.


                 PROPOSAL NO. 2 - PROPOSED AMENDED AND RESTATED
                     CERTIFICATE OF INCORPORATION AUTHORIZING
                          A CLASS OF PREFERRED STOCK
General

     The Board of Directors of the Company has adopted a resolution  unanimously
approving and recommending to the Company's  stockholders for their approval, an
Amended and Restated  Certificate of  Incorporation to authorize the issuance of
1,000,000  shares  of a class of  preferred  stock,  par  value  $.01 per  share
("Preferred  Stock").  The  text  of the  proposed  amendments  to the  Restated
Certificate  of  Incorporation  is attached to this Proxy  Statement as Annex A.
Except as set forth in Annex A, there are no other  proposed  amendments  to the
Company's Restated Certificate of Incorporation.

     The Company's  Restated  Certificate  of  Incorporation  does not currently
authorize the issuance of shares of preferred  stock.  While it is not currently
contemplated that any shares of Preferred Stock will be issued by the Company in
the foreseeable  future, the Company believes that this class of securities will
provide  greater  flexibility  for  financing  the  Company's  activities in the
future.  Since no Preferred Stock has been issued,  and the issuance of the same
is not currently contemplated, it is not possible to know whether such Preferred
Stock,  if issued,  would have  preference over the holders of Class A Stock and
Class B Stock in the distribution of any assets in the event of a liquidation.

     The Board of Directors believes the authorization of the Preferred Stock is
in the best  interests  of the  Company  and its  stockholders  and  believes it
advisable to authorize such shares.

Board's Authority to Issue Preferred Stock

     The designations,  preferences,  conversion rights,  cumulative,  relative,
participating,    optional   or   other   rights,   including   voting   rights,
qualifications,  limitations  or  restrictions  of the  Preferred  Stock will be
determined  by the Board of  Directors  of the  Company.  As such,  the Board of
Directors of the Company  will,  if this  proposal is approved by the  Company's
stockholders,  be entitled to  authorize  the  issuance of  1,000,000  shares of
Preferred  Stock  in one or  more  series,  with  such  rights,  qualifications,
limitations  and   restrictions  as  may  be  determined  in  the  Board's  sole
discretion,  with no further  authorization  required of the  stockholders.  The
proposed amendments to the Restated  Certificate of Incorporation are subject to
the consent of certain  banks under the  Company's  bank credit  agreement.  The
Company expects to receive this consent prior to the Meeting.

     The Board of  Directors  is  required  to make any  determination  to issue
shares of Preferred  Stock based on its judgment as to the best interests of the
stockholders  and the Company.  Although  the Board of Directors  has no present
intention  of doing so, it could  issue  shares of  Preferred  Stock that could,
depending on the terms of such series,  make more  difficult  or  discourage  an
attempt to obtain  control of the  Company by means of a merger,  tender  offer,
proxy contest or other means.  For example,  such shares could be used to create
voting or other impediments or to discourage  persons seeking to gain control of
the Company.  Such shares could be privately placed with purchasers favorable to
the Board of  Directors  in opposing  such  action.  In  addition,  the Board of
Directors could authorize  holders of a series of Preferred Stock to vote either
separately  as a class or with the  holders  of the  Company's  Class A Stock or
Class B Stock on any  merger,  sale or  exchange of assets by the Company or any
other  extraordinary  corporate  transaction.  The  existence of the  additional
authorized  shares could have the effect of  discouraging  unsolicited  takeover
attempts.  The  issuance  of new  shares  also could be used to dilute the stock
ownership of a person or entity  seeking to obtain control of the Company should
the Board of Directors consider the action of such entity or person not to be in
the best interests of the stockholders and the Company.

     The Company  currently has no agreements or  understandings  with any third
party to effect any sale or offering of Preferred  Stock and no  assurances  are
given  that any  sale  will in fact be  effected.  Therefore,  the  terms of any
Preferred  Stock  subject to this  Proposal  No. 2 cannot be stated or estimated
with respect to any or all of the shares authorized.

Vote Required

     In  accordance  with  applicable  Delaware law and the  Company's  Restated
Certificate of Incorporation, approval of Proposal No. 2 to authorize a class of
preferred  stock requires the  affirmative  vote of the holders of a majority of
the  outstanding  shares of Class A and Class B Stock  entitled to vote thereon,
voting  together as a single  class,  provided that the holders of Class A Stock
shall have one (1) vote per share and the  holders  of Class B Stock  shall have
ten (10) votes per share.
<PAGE>

No Dissenters' Rights

     Under applicable Delaware law, stockholders are not entitled to dissenters'
rights  of  appraisal  with  respect  to  the  proposed   Amended  and  Restated
Certificate of Incorporation which authorizes a class of preferred stock.

     THE BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS APPROVE THE AMENDED
AND  RESTATED  CERTIFICATE  OF  INCORPORATION  TO AUTHORIZE A CLASS OF PREFERRED
STOCK AND ACCORDINGLY RECOMMENDS THAT YOU VOTE FOR PROPOSAL NO. 2.

               PROPOSAL NO. 3 - SELECTION OF INDEPENDENT AUDITORS

     The firm of Arthur Andersen LLP,  Certified Public  Accountants,  served as
the  independent  auditors of the  Company for the fiscal year ended  August 31,
1995, and the Board of Directors has again selected  Arthur  Andersen LLP as the
Company's  independent auditors for the fiscal year ending August 31, 1996. This
selection  will be  presented  to the  stockholders  for their  approval  at the
Meeting.  The Board of  Directors  recommends a vote in favor of the proposal to
approve and ratify this selection and (unless otherwise  directed therein) it is
intended that the shares  represented  by the enclosed  properly  executed proxy
will be  voted  FOR such  proposal.  If the  stockholders  do not  approve  this
selection, the Board of Directors may reconsider its choice.

     A  representative  of Arthur  Andersen LLP is expected to be present at the
Meeting.  The representative will be given an opportunity to make a statement if
he so  desires  and  will be  available  to  respond  to  appropriate  questions
concerning the audit of the Company's financial statements.

                 STOCKHOLDER PROPOSALS FOR 1997 ANNUAL MEETING

     In order for any stockholder proposal to be included in the Company's proxy
statement  to  be  issued  in  connection   with  the  1997  Annual  Meeting  of
Stockholders,  such  proposal  must be  delivered  to the  Company no later than
August 29, 1996.

                             FINANCIAL INFORMATION

The Company has furnished its financial  statements to  stockholders in its 1995
Annual Report, which accompanies this Proxy Statement.  In addition, the Company
will promptly provide, without charge to any stockholder, on the request of such
stockholder, an additional copy of the 1995 Annual Report and the Company's most
recent  Form 10-K.  Written  requests  for such  copies  should be  directed  to
Canandaigua Wine Company, Inc., Attention:  Kristen H. Jenks, Director, Investor
Relations,  116 Buffalo Street,  Canandaigua,  New York 14424;  telephone number
(716) 394-7900.

                                     OTHER

     As of the date of this Proxy  Statement,  the Board of  Directors  does not
intend to present,  and has not been informed  that any other person  intends to
present,  any matter  other than those  specifically  referred  to in this Proxy
Statement. If any other matters properly come before the Meeting, it is intended
that the holders of the proxies will act in respect  thereto in accordance  with
their best judgment.


                                              BY ORDER OF THE BOARD OF DIRECTORS

                                                         Robert Sands, Secretary

Dated at Canandaigua, New York
December 27, 1995


<PAGE>
                                                                        ANNEX A

                        PROPOSED AMENDMENTS TO RESTATED
                        CERTIFICATE OF INCORPORATION TO
                      AUTHORIZE A CLASS OF PREFERRED STOCK


     1. Article 4 is hereby amended and restated in its entirety as follows:
 
                  4. Capitalization;  General Authorization. The total number of
shares  of  stock  which  the  Corporation  shall  have  authority  to  issue is
Eighty-One Million (81,000,000) consisting of:

                  (a)  Class  A  Common.   Sixty  Million   (60,000,000)  shares
designated  as Class A Common  Stock,  having a par value of One Cent ($.01) per
share (the "Class A Common");

                  (b)  Class  B  Common.   Twenty  Million  (20,000,000)  shares
designated  as Class B Common  Stock,  having a par value of One Cent ($.01) per
share (the "Class B Common"); and

                  (c) Preferred Stock. One Million (1,000,000) shares designated
as  Preferred  Stock,  having a par  value of One Cent  ($.01)  per  share  (the
"Preferred Stock").

     2.  Article 5 is hereby  amended by adding the  following  paragraph as the
first paragraph of Article 5:

          The  designations,  powers,  preferences  and relative  participation,
optional  or  other  special  rights  and the  qualifications,  limitations  and
restrictions  thereof  in  respect  of  each  class  of  capital  stock  of  the
Corporation are as follows:

     3. Article 5 is hereby further amended by adding the following paragraph as
the last paragraph of Article 5:

          Preferred Stock.  Subject to the terms contained in any designation of
a series of Preferred Stock, the Board of Directors is expressly authorized,  at
any time and from  time to time,  to fix,  by  resolution  or  resolutions,  the
following  provisions  for shares of any class or classes of Preferred  Stock of
the Corporation or any series of any class of Preferred Stock:

          (a) the  designation of such class or series,  the number of shares to
constitute  such class or series which may be  increased  or decreased  (but not
below  the  number  of  shares of that  class or  series  then  outstanding)  by
resolution of the Board of Directors,  and the stated value thereof if different
from the par value thereof;

          (b)  whether  the  shares of such class or series  shall  have  voting
rights,  in addition to any voting rights provided by law, and, if so, the terms
of such voting rights;

          (c) the dividends,  if any,  payable on such class or series,  whether
any such  dividends  shall be  cumulative,  and,  if so,  from what  dates,  the
conditions  and dates  upon  which  such  dividends  shall be  payable,  and the
preference or relation which such dividends shall bear to the dividends  payable
on any shares of stock of any other class or any other series of the same class;

          (d)  whether  the shares of such  class or series  shall be subject to
redemption  by the  Corporation,  and,  if  so,  the  times,  prices  and  other
conditions of such redemption;

          (e) the amount or amounts payable upon shares of such series upon, and
the  rights  of the  holders  of such  class or  series  in,  the  voluntary  or
involuntary liquidation,  dissolution or winding up, or upon any distribution of
the assets, of the Corporation;

          (f) whether the shares of such class or series shall be subject to the
operation of a  retirement  or sinking fund and, if so, the extent to and manner
in which any such retirement or sinking fund shall be applied to the purchase or
redemption  of the  shares  of such  class or  series  for  retirement  or other
corporate  purposes  and the  terms and  provisions  relative  to the  operation
thereof;

          (g)  whether the shares of such class or series  shall be  convertible
into,  or  exchangeable  for,  shares of stock of any  other  class or any other
series of the same class or any other securities and, if so, the price or prices
or the rate or rates of  conversion  or  exchange  and the  method,  if any,  of
adjusting  the  same,  and any other  terms  and  conditions  of  conversion  or
exchange;

          (h) the  limitations and  restrictions,  if any, to be effective while
any shares of such class or series are outstanding upon the payment of dividends
or the making of other  distributions  on, and upon the purchase,  redemption or
other  acquisition by the  Corporation of the Common Stock or shares of stock of
any other class or any other series of the same class;

<PAGE>

          (i) the  conditions  or  restrictions,  if any,  upon the  creation of
indebtedness  of the  Corporation  or upon the  issue of any  additional  stock,
including  additional  shares of such class or series or of any other  series of
the same class or of any other class;

          (j) the ranking (be it pari passu,  junior or senior) of each class or
series vis-a-vis any other class or series of any class of Preferred Stock as to
the payment of dividends, the distribution of assets and all other matters; and

          (k)  any  other  powers,  preferences  and  relative,   participating,
optional and other  special  rights,  and any  qualifications,  limitations  and
restrictions  thereof,  insofar as they are not inconsistent with the provisions
of this Restated  Certificate of Incorporation,  to the full extent permitted in
accordance with the laws of the State of Delaware.

          The powers,  preferences  and  relative,  participating,  optional and
other  special  rights  of each  class or  series of  Preferred  Stock,  and the
qualifications,  limitations or  restrictions  thereof,  if any, may differ from
those of any and all other series at any time outstanding.

<PAGE>

                           CANANDAIGUA WINE COMPANY, INC.
          PROXY FOR CLASS A COMMON STOCK AND CLASS B COMMON STOCK

     The undersigned  hereby appoints Bertram E. Silk and Lynn K. Fetterman,  or
any one of them,  proxies for the undersigned with full power of substitution to
vote all shares of CANANDAIGUA  WINE COMPANY,  INC. (the "Company") owned by the
undersigned at the Annual Meeting of Stockholders to be held at Chase Tower, One
Chase Square, Rochester, New York, on Thursday, January 18, 1996, at 11:00 a.m.,
local time, and at any adjournments thereof.

     Class A Stockholders, voting as a separate class, are entitled to elect two
directors at the Meeting. Class B Stockholders,  voting as a separate class, are
entitled to elect four directors at the Meeting. Please refer to Proxy Statement
for  details.  Your  Shares  (if any) of  Class A  Common  Stock on the back are
designated  "CLA"  and/or "ESP" and your Shares (if any) of Class B Common Stock
are designated "CLB". PLEASE SIGN ON THE BACK.

     THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF THE COMPANY.
THIS PROXY WILL BE VOTED AS SPECIFIED BY THE UNDERSIGNED. THIS PROXY REVOKES ANY
PRIOR PROXY GIVEN BY THE  UNDERSIGNED.  UNLESS AUTHORITY TO VOTE FOR ONE OR MORE
OF THE NOMINEES IS SPECIFICALLY  WITHHELD,  A SIGNED PROXY WILL BE VOTED FOR THE
ELECTION OF DIRECTORS AND UNLESS OTHERWISE  SPECIFIED,  THIS PROXY WILL BE VOTED
FOR PROPOSAL 2, AND FOR PROPOSAL 3.

    TO APPROVE THE BOARD OF DIRECTORS' RECOMMENDATIONS, SIMPLY SIGN THE BACK.
                          YOU NEED NOT MARK ANY BOXES.

                 CONTINUED AND TO BE SIGNED ON REVERSE SIDE
                       
                                                              [SEE REVERSE SIDE]


<PAGE>


[X] Please mark
    votes as in
    this example.

1.  Election of Directors: 
    To elect Directors as set forth in the Proxy Statement.

<TABLE>
<S>
                                        <C>                                     <C>
     Class A Stockholders                     Class B Stockholders              2.  Proposal to approve an Amended and Restated
George Bresler, James A. Locke, III     Marvin Sands, Richard Sands, Robert         Certificate of Incorporation of the Company
                                        Sands, Bertram E. Silk                      which amends the Company's Restated Certificate
   FOR           WITHHELD                   FOR         WITHHELD                    of Incorporation to authorize the issuance of 
   [  ]            [  ]                     [  ]          [  ]                      1,000,000 shares of a class of preferred stock.
  
                                                                                             FOR   AGAINST   ABSTAIN
[   ]-----------------------            [   ]--------------------------                      [  ]   [   ]     [   ]
   For, except vote withheld               For, except vote withheld
   from the following nominee:            from the following nominee(s):        3.  Proposal to approve and ratify the selection of
                                                                                    Arthur Andersen LLP, Certified Public Account-
                                                                                    ants, as the Company's independent auditors for
                                                                                    the fiscal year ending August 31, 1996.

                                                                                             FOR   AGAINST   ABSTAIN
                                                                                             [  ]   [   ]     [   ]

                                                                                4.  In their discretion, the proxies are authorized
                                                                                    to vote upon such other business not known at 
                                                                                    the time of the solicitation of this Proxy as
                                                                                    may properly come before the Meeting or at any
                                                                                    adjournments thereof.

                                                                                              MARK HERE FOR ADDRESS 
                                                                                              CHANGE AND NOTE AT LEFT [    ]

                                        NOTE:  Please date and sign name exactly as it appears hereon.  Executors, administrators,
                                        trustees, etc. should so indicate when signing.  If the stockholder is a corporation, the 
 The undersigned acknowledges receipt   full corporate name should be inserted and the Proxy signed by an officer of the
with this Proxy of a copy of the        corporation, indicating his title.
Notice of Annual Meeting and Proxy
Statement dated December 27, 1995,      Signature:--------------------------------------------------- Dated:------------------------
describing more fully the proposals
set forth herein.                       Signature:--------------------------------------------------- Dated:------------------------


</TABLE>


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