CANANDAIGUA WINE CO INC
PRE 14A, 1997-06-13
BEVERAGES
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                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549

                           SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of
1934

Filed by the Registrant [X]
Filed by a Party other than the Registrant [  ]

Check the appropriate box:

[X]   Preliminary Proxy Statement
[  ]  Confidential, for Use of the Commission Only (as permitted by Rule 14a-
      6(e)(2))
[  ]  Definitive Proxy Statement
[  ]  Definitive Additional Materials
[  ]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                       CANANDAIGUA WINE COMPANY, INC.
               (Name of Registrant as Specified in Its Charter)
- -----------------------------------------------------------------------------
   (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[X]   No fee required.

[  ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

      (1)   Title of each class of securities to which transaction applies:
      (2)   Aggregate number of securities to which transaction applies:
      (3)   Per unit price or other underlying value of transaction computed
            pursuant to Exchange Act Rule 0-11 (Set forth the amount on which
            the filing fee is calculated and state how it was determined):
      (4)   Proposed maximum aggregate value of transaction:
      (5)   Total fee paid:

[  ]  Fee paid previously with preliminary materials.

[  ]  Check box if any part of the fee is offset as provided by Exchange Act
      Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
      paid previously.  Identify the previous filing by registration statement
      number, or the Form or Schedule and the date of its filing.
      (1)   Amount Previously Paid:
      (2)   Form, Schedule or Registration Statement No.:
      (3)   Filing Party:
      (4)   Date Filed:

                                     

<PAGE>






                                       June ___, 1997


To Our Stockholders:

      You are cordially invited to attend the Annual Meeting of Stockholders 
of Canandaigua Wine Company, Inc. at Chase Tower, One Chase Square, Rochester, 
New York, on Tuesday, July 22, 1997 at 11:00 a.m.

      The accompanying Notice of Annual Meeting of Stockholders and Proxy
Statement describe in detail the matters expected to be acted upon at the
meeting.  The Company's 1997 Annual Report, which is contained in this package,
sets forth important business and financial information concerning the Company.

      We hope you are able to attend this year's Annual Meeting.

                                       Very truly yours,


      MARVIN SANDS                     RICHARD SANDS
      Chairman of the Board            President and Chief Executive Officer

                                     

<PAGE>
                        CANANDAIGUA WINE COMPANY, INC.
                             116 BUFFALO STREET
                         CANANDAIGUA, NEW YORK  14424

                                 ___________
  
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                           TO BE HELD JULY 22, 1997
                                 ___________

      NOTICE IS HEREBY GIVEN that the Annual Meeting of Stockholders of
CANANDAIGUA WINE COMPANY, INC. will be held at Chase Tower, One Chase Square,
Rochester, New York, on Tuesday, July 22, 1997 at 11:00 a.m. for the following
purposes more fully described in the accompanying Proxy Statement:

      1. To elect directors of the Company (Proposal No. 1).

      2. To consider and act upon a proposal to amend the Company's Restated
         Certificate of Incorporation to change the name of the Company to
         Canandaigua Brands, Inc. (Proposal No. 2).

      3. To consider and act upon a proposal to approve the amendment and
         restatement of the Stock Option and Stock Appreciation Right Plan as
         the Long-Term Stock Incentive Plan (Proposal No. 3).

      4. To consider and act upon a proposal to approve the Incentive Stock
         Option Plan (Proposal No. 4).

      5. To consider and act upon a proposal to approve the Annual Management
         Incentive Plan (Proposal No. 5).

      6. To consider and act upon a proposal to ratify the selection of Arthur
         Andersen LLP, Certified Public Accountants, as the Company's
         independent auditors for the fiscal year ending February 28, 1998
         (Proposal No. 6).

      7. To transact such other business as may properly come before the
         Meeting or any adjournment thereof.

      The Board of Directors has fixed the close of business on June 2, 1997 as
the record date for the determination of stockholders entitled to notice of and
to vote at the Meeting or any adjournments thereof.

      A Proxy Statement and Proxy are enclosed.

      WE HOPE YOU WILL ATTEND THIS MEETING IN PERSON, BUT IF YOU CANNOT, PLEASE
SIGN AND DATE THE ENCLOSED PROXY.  RETURN THE PROXY IN THE ENCLOSED ENVELOPE
WHICH REQUIRES NO POSTAGE IF MAILED IN THE UNITED STATES.

                                    BY ORDER OF THE BOARD OF DIRECTORS



                                    ROBERT SANDS, Secretary

Dated at Canandaigua, New York
June ___, 1997

                                     

<PAGE>
                           CANANDAIGUA WINE COMPANY, INC.
                                 116 BUFFALO STREET
                            CANANDAIGUA, NEW YORK  14424

                                 DATED JUNE ___, 1997

                                   PROXY STATEMENT

                           ANNUAL MEETING OF STOCKHOLDERS
                                   (JULY 22, 1997)



      This Proxy Statement is being furnished to stockholders in connection
with the solicitation of proxies by the Board of Directors of CANANDAIGUA WINE
COMPANY, INC. (the "Company").  The proxies are for use at the 1997 Annual
Meeting of Stockholders of the Company and at any adjournments thereof (the
"Meeting").  The Meeting will be held on Tuesday, July 22, 1997 at 11:00 a.m at
Chase Tower, One Chase Square, Rochester, New York.

      The proxy, if properly executed and delivered to the Secretary of the
Company prior to the Meeting, will be voted as therein specified unless
revoked.  You may revoke the proxy by delivering to the Secretary prior to the
Meeting a written revocation or a duly executed proxy bearing a later date.
You may also revoke the proxy in person at the Meeting.

      Your proxy will vote FOR the election of the director nominees named
herein (Proposal No. 1) unless you specifically withhold authority to vote for
one or more of the director nominees.  Further, unless you indicate otherwise,
your proxy will be voted FOR the proposal to change the name of the Company to
Canandaigua Brands, Inc. (Proposal No. 2), FOR the proposal to approve the
amendments to the Company's existing Stock Option and Stock Appreciation Right
Plan (the "Original Stock Plan") and to restate the Original Stock Plan as the
Long-Term Stock Incentive Plan (as amended and restated, the "Long-Term Stock
Plan") and the proposals to approve the two new incentive compensation plans
(Proposal Nos. 3, 4 and 5), and FOR the ratification of the selection of Arthur
Andersen LLP as the Company's independent auditors for the fiscal year ending
February 28, 1998 (Proposal No. 6).

      The outstanding capital stock of the Company consists of Class A Common
Stock and Class B Common Stock.  The enclosed proxy has been designed so that
it can be used by stockholders owning Class A Common Stock or Class B Common
Stock or both Class A Common Stock and Class B Common Stock.

      The cost of soliciting proxies will be borne by the Company.  In addition
to the solicitation by use of the mails, directors, officers or regular
employees of the Company, without extra compensation, may solicit proxies in
person or by telephone or facsimile.  The Company has requested persons holding
stock for others in their names or in the names of nominees to forward these
materials to the beneficial owners of such shares.  If requested, the Company
will reimburse such persons for their reasonable expenses in forwarding these
materials.

      This Proxy Statement and accompanying proxy are being first mailed to
stockholders on or about June __, 1997.


                               VOTING SECURITIES

      The total outstanding capital stock of the Company as of June 2, 1997,
consisted of 15,212,313 shares of Class A Common Stock, par value $.01 per
share (the "Class A Stock"), and 3,330,458 shares of Class B Common Stock, par
value $.01 per share (the "Class B Stock").  Each share of Class B Stock is
convertible into one share of Class A Stock at any time at the option of the
holder.

      Only holders of record of Class A Stock and Class B Stock on the books of
the Company at the close of business on June 2, 1997, the record date for
eligibility to vote at the Meeting, are entitled to notice of and to vote at
the Meeting and at any adjournments thereof.  Subject to certain contrary
provisions of Delaware law, the holders of the Class A Stock and the holders of
the Class B Stock vote together as a single class on all matters other than the
election of directors.  Each holder of Class A Stock is entitled to one (1)
vote for each share of Class A Stock registered in his or her name, and each
holder of Class B Stock is entitled to ten (10) votes for each share of Class B
Stock registered in his or her name.

      The holders of a majority of the outstanding aggregate voting power of
the Class A Stock and the Class B Stock present at the Meeting, in person or by
proxy, will constitute a quorum.  Shares represented by proxies marked as
abstentions will be counted toward

                                     

<PAGE>
determining the presence of a quorum.   Proxies relating to shares held in
nominee names by brokers which may be voted with respect to some, but not all,
matters without instruction from the beneficial owner ("broker non-votes") are
counted as shares present for determining a quorum.

      Under Delaware law and the Company's Restated Certificate of
Incorporation and By-laws, directors are elected by a plurality of the votes
cast (the highest number of votes cast) by the holders of the shares entitled
to vote and actually voting, in person or by proxy.   Pursuant to the Company's
Restated Certificate of Incorporation, the holders of the Class A Stock, voting
as a separate class, are entitled to elect one-fourth of the number of
directors to be elected at the Meeting (rounded up to the next number if the
total number of directors to be elected is not evenly divisible by four).  The
holders of the Class B Stock, voting as a separate class, are entitled to elect
the remaining number of directors to be elected at the Meeting.  At the
Meeting, the holders of Class A Stock will be entitled to elect two directors
and the holders of Class B Stock will be entitled to elect four directors.
Because the directors are elected by a plurality of the votes cast in each
election, votes that are withheld will not be counted and will therefore not
affect the outcome of the elections.

      The adoption of the proposal to change the Company's name to Canandaigua
Brands, Inc. (Proposal No. 2) requires the affirmative vote of the holders of a
majority of all outstanding shares of Class A Stock and Class B Stock entitled
to vote thereon, voting together as a single class, provided that the holders
of Class A Stock will have one (1) vote per share and the holders of Class B
Stock will have ten (10) votes per share.  Abstentions and broker non-votes, if
applicable, will therefore have the effect of negative votes.

       The approval of amendments to and a restatement of the Original Stock
Plan and the approval of the two new incentive compensation plans (Proposal
Nos. 3, 4 and 5), and the ratification of the selection of Arthur Andersen LLP
as the Company's independent auditors (Proposal No. 6), each requires a
majority vote of all outstanding shares of Class A Stock and Class B Stock
entitled to vote thereon, present in person or by proxy, voting together as a
single class, provided that the holders of Class A Stock will have one (1) vote
per share and the holders of Class B Stock will have ten (10) votes per share.
Abstentions will therefore have the effect of negative votes.  However, because
broker non-votes are not considered entitled to vote, they will not affect the
outcome of the votes.


                             BENEFICIAL OWNERSHIP

      The following tables and notes set forth (i) the persons known to the
Company to beneficially own more than 5% of the Class A Stock or Class B Stock,
(ii) the number of shares beneficially owned by them, and (iii) the percent of
such class so owned, rounded to the nearest one-tenth of one percent.  This
information is based on information furnished to the Company by or on behalf of
each person concerned.  Unless otherwise noted, the percentages of ownership
were calculated on the basis of 15,212,313 shares of Class A Stock and
3,330,458 shares of Class B Stock outstanding as of the close of business on
June 2, 1997.


                                     2

<PAGE>
<TABLE>
<CAPTION>
                                CLASS A STOCK

                                                 AMOUNT AND NATURE
                                              OF BENEFICIAL OWNERSHIP(1)
                                   --------------------------------------------    PERCENT
NAME AND ADDRESS OF                 SOLE POWER TO      SHARED POWER TO               OF
BENEFICIAL OWNER                   VOTE OR DISPOSE     VOTE OR DISPOSE    TOTAL    CLASS(1)
- ----------------                   ---------------     ---------------    -----    -------- 
<S>                               <C>                  <C>               <C>       <C> 
Marilyn Sands
  116 Buffalo Street
  Canandaigua, NY  14424              788,875(2)              0            788,875     5.2%


Richard Sands
  116 Buffalo Street
  Canandaigua, NY  14424              320,667           356,467(3)         677,134     4.5%

Robert Sands
  116 Buffalo Street
  Canandaigua, NY  14424              326,799(4)        356,467(4)         683,266     4.5%

CWC Partnership-I
  116 Buffalo Street
  Canandaigua, NY  14424                    0           356,467(5)         356,467     2.3%

Stockholders Group
Pursuant to Section 13(d)(3)
of the Securities Exchange Act
of 1934, as amended(6)                      0         1,074,317          1,074,317     7.1%

Wellington Management
Company, LLP
  75 State Street
  Boston, MA  02109                         0                  (7)         980,070     6.4%


</TABLE>
                                     3

<PAGE>
<TABLE>
<CAPTION>
                                CLASS B STOCK


                                                 AMOUNT AND NATURE
                                              OF BENEFICIAL OWNERSHIP(1)
                                   --------------------------------------------    PERCENT
NAME AND ADDRESS OF                 SOLE POWER TO      SHARED POWER TO               OF
BENEFICIAL OWNER                   VOTE OR DISPOSE     VOTE OR DISPOSE    TOTAL    CLASS(1)
- ----------------                   ---------------     ---------------    -----    -------- 
<S>                               <C>                 <C>             <C>         <C>
Marilyn Sands
  116 Buffalo Street
  Canandaigua, NY  14424              146,250(2)              0          146,250     4.4%

Richard Sands
  116 Buffalo Street
  Canandaigua, NY  14424              691,279          1,207,941(3)     1,899,220    57.0%

Robert Sands
  116 Buffalo Street
  Canandaigua, NY  14424              691,051          1,207,941(4)     1,898,992    57.0%

CWC Partnership-I
  116 Buffalo Street
  Canandaigua, NY  14424                    0            678,964(5)       678,964    20.4%

Trust for the benefit of the
Grandchildren of Marvin and
Marilyn Sands
  116 Buffalo Street
  Canandaigua, NY  14424                    0            506,250(8)       506,250    15.2%

Stockholders Group
Pursuant to Section 13(d)(3)
of the Securities Exchange Act
of 1934, as amended(6)                      0          2,692,121        2,692,121    80.8%

</TABLE>
_________________

(1)        The number of shares and the percentage of ownership set forth in
           the Class A Stock table does not include the shares of Class A Stock
           issuable pursuant to the conversion feature of the Class B Stock
           beneficially owned by each person.  The number of shares and
           percentage of ownership assuming conversion of Class B Stock into
           Class A Stock are contained in the footnotes.  For purposes of
           calculating the percentage of ownership of Class A Stock in the
           footnotes, additional shares of Class A Stock equal to the number of
           Shares of Class B Stock owned by each person are assumed to be
           outstanding pursuant to Rule 13-3(d)(1) under the Securities
           Exchange Act.  Where the footnotes reflect shares of Class A Stock
           as being included, such shares are included only in the Class A
           Stock table.  Where the footnotes reflect shares of Class B Stock as
           being included, such shares are included in only the Class B Stock
           table.

(2)        With respect to 787,501 shares of the 788,875 shares of Class A
           Stock, Marilyn Sands is the beneficial owner of a life estate which
           includes the right to receive income from and the power to vote and
           dispose of such shares.  The remainder interest in such shares is
           held by Richard Sands, Robert Sands and CWC Partnership-II, a New
           York general partnership ("CWCP-II").  The amounts reflected do not
           include 26,401 shares of Class A Stock and 101,850 shares of Class B
           Stock owned by Marilyn Sands' husband, Marvin Sands, with respect to
           which she disclaims beneficial ownership.  The amounts reflected
           include 67,500 and 74,250 shares of Class B Stock owned by Ms. Sands
           in her capacity as trustee under Irrevocable Declarations of Trust
           Nos. 3 and 4.  Assuming the conversion of Class B Stock beneficially
           owned by Ms. Sands into Class A Stock, Ms. Sands would beneficially
           own 935,125 shares of Class A Stock, representing 6.1% of the
           outstanding Class A Stock after such conversion.

(3)        The amounts reflected include 308,951 shares of Class A Stock and
           678,964 shares of Class B Stock owned by CWC Partnership-I, a New
           York general partnership ("CWCP-I"), of which Richard Sands is a
           managing partner, 47,516 shares of Class A Stock owned by MLR&R, a
           New York general partnership ("MLR&R"), of which Mr. Sands is a
           general partner, 22,727 shares of Class B Stock owned by CWCP-II, of
           which Mr. Sands is a trustee of the managing partner, and 506,250
           shares of Class B

                                     4

<PAGE>
           Stock owned by the trust described in footnote (8) below.  Mr. Sands
           disclaims beneficial ownership of such shares except to the extent
           of his ownership interest in CWCP-I and MLR&R.  The amounts relected
           do not include 1,787 shares of Class A Stock owned by Mr. Sands'
           wife, the remainder interest Mr. Sands has in 262,501 of the 787,501
           shares of Class A Stock subject to the life estate held by Marilyn
           Sands or the remainder interest of CWCP-II in 265,151 of such
           shares.  Mr. Sands disclaims beneficial ownership with respect to
           all such shares.  Assuming the conversion of Class B Stock
           beneficially owned by Mr. Sands into Class A Stock, Mr. Sands would
           beneficially own 2,576,354 shares of Class A Stock, representing
           15.1% of the outstanding Class A Stock after such conversion.

(4)        The amounts reflected include 308,951 shares of Class A Stock and
           678,964 shares of Class B Stock owned by CWCP-I, of which Robert 
           Sands is a managing partner, 47,516 shares of Class A Stock owned 
           by MLR&R, of which Mr. Sands is a general partner, 22,727 shares 
           of Class B Stock owned by CWCP-II, of which Mr. Sands is a trustee 
           of the managing partner, and 506,250 shares of Class B Stock owned 
           by the trust described in footnote (8) below.  Mr. Sands disclaims 
           beneficial ownership of such shares except to the extent of his 
           ownership interest in CWCP-I and MLR&R.   The amounts reflected 
           include 5,000 shares of Class A Stock issuable upon the exercise 
           of options which Mr. Sands may exercise commencing on July 1, 1997.  
           The amounts reflected do not include 22,406 shares of Class A Stock 
           owned by Mr. Sands' wife, individually and as custodian for their 
           minor children, the remainder interest Mr. Sands has in 259,849 of 
           the 787,501 shares of Class A Stock subject to the life estate held 
           by Marilyn Sands or the remainder interest of CWCP-II in 265,151 of 
           such shares.  Mr. Sands disclaims beneficial ownership with respect 
           to all such shares.  Assuming the conversion of Class B Stock 
           beneficially owned by Mr. Sands into Class A Stock, Mr. Sands 
           would beneficially own 2,582,258 shares of Class A Stock, 
           representing 15.1% of the outstanding Class A Stock after such 
           conversion.

(5)        The shares owned by CWCP-I are included in the number of shares
           beneficially owned by Richard Sands and Robert Sands, the managing
           partners of CWCP-I, and the group described in footnote (6) below.
           The other partners of CWCP-I are the estate of Laurie Sands and
           trusts for the benefit of Ms. Sands' children, Abigail and Zachary
           Stern.  Upon final settlement of Laurie Sands' estate or earlier
           distribution, the partnership interests owned by the estate of
           Laurie Sands will be distributed in accordance with Ms. Sands' will
           to a marital trust for the benefit of Ms. Sands' husband, Andrew
           Stern, M.D.  Assuming the conversion of Class B Stock beneficially
           owned by CWCP-I into Class A Stock, CWCP-I would beneficially own
           1,035,431 shares of Class A Stock, representing 6.5% of the
           outstanding Class A Stock after such conversion.

(6)        The group as reported consists of Marvin Sands (the husband of
           Marilyn Sands and the father of Richard and Robert Sands), Richard
           Sands, Robert Sands, CWCP-I, CWCP-II, MLR&R, the trust described in
           footnote (8) and the partners of CWCP-I, CWCP-II and MLR&R
           (collectively, the "Group").  The basis for the Group consists of:
           (i) a Stockholders Agreement among Richard Sands, Robert Sands and
           CWCP-I, (ii) the partnership agreements governing CWCP-I, CWCP-II
           and MLR&R, and (iii) the fact that the familial relationship between
           Marvin Sands, Richard Sands and Robert Sands, their actions in
           working together in the conduct of the business of the Company and
           their capacity as partners and trustees of the other members of the
           Group may be deemed to constitute an agreement to "act in concert"
           with respect to the Company's shares.  The members of the Group
           disclaim that an agreement to act in concert exists.  Except with
           respect to the shares subject to the Stockholders Agreement, the
           shares owned by CWCP-I and CWCP-II and the shares held by the trust
           described in footnote (8) below, no member of the Group is required
           to consult with any other member of the Group with respect to the
           voting or disposition of any shares of the Company.  Assuming the
           conversion of Class B Stock beneficially owned by the Group into
           Class A Stock, the Group would beneficially own 3,766,438 shares of
           Class A Stock, representing 21.0% of the outstanding Class A Stock
           after such conversion.

(7)        The number of shares equals the number of shares of Class A Stock
           reported to be beneficially owned by Wellington Management Company,
           LLP ("WMC") in its Schedule 13G (Amendment No. 3) dated January 24,
           1997, filed with the Securities and Exchange Commission.  The
           percentage of ownership reflected in the table is calculated on the
           basis of 15,212,313 shares of Class A Stock outstanding on June 2,
           1997.  In its Schedule 13G (Amendment No. 3), WMC reports that, in
           its capacity as investment advisor, it may be deemed the beneficial
           owner of 980,070 shares of Class A Stock of the Company which are
           owned by a variety of investment advisory

                                     5

<PAGE>
           clients of WMC, which clients are entitled to receive dividends and
           the proceeds from the sale of such shares.  Further, WMC reports
           that no such client is known to have such interest with respect to
           more than five percent (5%) of the Class A Stock.  WMC also reports
           that Wellington Trust Company, N.A. (BK) is the subsidiary of WMC
           which acquired the Class A Stock reported on by WMC.  The Schedule
           13G (Amendment No. 3) indicates that of the number of shares
           beneficially owned by WMC, WMC has shared voting power with respect
           to 552,020 shares and shared dispositive power with respect to
           980,070 shares.  WMC reported no sole voting or sole dispositive
           power with respect to the Class A Stock beneficially owned.  For
           further information pertaining to WMC, reference should be made to
           WMC's Schedule 13G and Amendment Nos. 1, 2 and 3 thereto filed with
           the Securities and Exchange Commission.  With respect to the
           information contained herein pertaining to shares of Class A Stock
           beneficially owned by WMC, the Company has relied solely on the
           information reported in WMC's Schedule 13G (Amendment No. 3) and has
           not independently verified WMC's beneficial ownership as of June 2,
           1997.

(8)        The trust was created by Marvin Sands under the terms of an
           Irrevocable Trust Agreement dated November 18, 1987 (the "Trust").
           The Trust is for the benefit of the present and future grandchildren
           of Marvin and Marilyn Sands.  The Co-Trustees of the Trust are
           Richard Sands and Robert Sands.  Unanimity of the Co-Trustees is
           required with respect to voting and disposing of the Class B Stock
           owned by the Trust.  The shares owned by the trust are included in
           the number of shares beneficially owned by Richard Sands, Robert
           Sands and the Group.  Assuming the conversion of Class B Stock
           beneficially owned by the Trust into Class A Stock, the Trust would
           beneficially own 506,250 shares of Class A Stock, representing 3.2%
           of the outstanding Class A Stock after such conversion.


                                    EXECUTIVE COMPENSATION

SUMMARY INFORMATION

               The following table summarizes the annual and long-term
compensation paid to the Company's Chief Executive Officer and the other four
most highly compensated executive officers (the "Named Executives").  The table
is designed to provide stockholders with a concise, comprehensive view of the
Company's executive compensation.  It therefore includes all aspects of
compensation for services rendered to the Company during the fiscal year ended
February 28, 1997, the transition period from September 1, 1995 to February 29,
1996 (see footnote (2) below), and the fiscal years ended August 31, 1995 and
1994.

               None of the Named Executives received any individual perquisites
or other personal benefits exceeding the lesser of $50,000 or 10% of the total
salary and bonus reported for such executive officer, any restricted stock
awards or any pay-outs under long-term incentive plans during the periods
covered by the Summary Compensation Table.
<TABLE>
<CAPTION>
                        SUMMARY COMPENSATION TABLE

                                                                        Long Term
                                                                        Compensation
                                         ANNUAL COMPENSATION             Awards
                                 ---------------------------------       ------
                                                            Other      Securities
Name and                                                   Annual      Underlying      All Other
Principal                                                  Compen-      Options/        Compen-
Position               Year      Salary(3)     Bonus      sation(4)      SARs(5)       sation(6)
- --------              -------   ----------   --------     ---------   --------------   ---------
<S>                  <C>       <C>          <C>           <C>        <C>               <C>         
Richard Sands,        1997      $439,112     $148,200      $304       90,000 sh. (7)    $19,217
 President and        1996(2)    205,192       92,337                            (7)     19,687
 Chief Executive      1995       387,750      148,314                                    22,456
 Officer (1)          1994       371,635      241,784                                    31,001

Marvin Sands,         1997      $447,239     $150,943                                   $45,585
 Chairman of the      1996(2)    212,971       95,837                                    41,368
 Board (1)            1995       415,531      158,941                                    44,358
                      1994       401,196      260,987                                    41,203

Ellis Goodman,        1997      $412,000     $329,600                 85,000 sh. (8)    $40,893
 Chief Executive      1996(2)    200,000      160,000                                    31,902
 Officer, Barton      1995       385,200      308,150                                    39,509
 Incorporated         1994       363,283      214,200                                    47,452



                                     6

<PAGE>


Robert Sands,         1997      $426,528     $143,953      $190       85,000 sh. (9)    $17,490
 Executive Vice       1996(2)    203,109       91,399                            (9)     21,210
 President,           1995       389,546      149,001                            (9)     22,130
 General Counsel      1994       322,356      209,692                                    30,643
 and Secretary

Daniel Barnett,       1997      $315,412      $94,671    $6,045      54,500 sh.  (10)  $ 43,800
 Sr. Vice President   1996(2)     90,012       40,505                            (10)     1,321
 and President of
 the wine division 
 (10)
__________________
</TABLE>
(1)   On October 28, 1993, Richard Sands succeeded Marvin Sands as the
      Company's Chief Executive Officer.  Marvin Sands continues to serve as
      Chairman of the Board of Directors.

(2)   During January 1996, the Board of Directors of the Company changed the
      Company's fiscal year-end from August 31 to the last day of February.
      This change in fiscal year caused the Company to have a transition period
      from September 1, 1995 through February 29, 1996 (the "Transition
      Period").  Therefore, the information provided for 1996 includes
      compensation paid during the period from September 1, 1995 through
      February 29, 1996.

(3)   Amounts shown include cash compensation earned and received by the Named
      Executives as well as amounts earned but deferred.

(4)   Amounts shown are for payments to offset tax liabilities incurred by the
      Named Executives.

(5)   The securities consist of shares of Class A Stock underlying stock
      options.   See the tables below entitled "Option/SAR Grants in Last
      Fiscal Year" and "Ten-Year Option/SAR Repricings" for additional
      information.

(6)   Amounts reported for 1997 consist of:

      Company contributions under the Company's Retirement Savings Plan (a plan
      established under Section 401(k) of the Internal Revenue Code):  Richard
      Sands $2,182; Marvin Sands $2,310; Robert Sands $757; and Daniel Barnett
      $2,462.

      Company contributions to the Canandaigua Wine Company, Inc. Profit
      Sharing Retirement Plan:  Richard Sands $16,226; Marvin Sands $16,226;
      and Robert Sands $16,226.

      Company contributions to the Barton Incorporated Employees' Profit
      Sharing and 401(k) Plan: Ellis Goodman  $18,750.

      Imputed income from Company group term life insurance coverage:  Marvin
      Sands $11,371; and Ellis Goodman $2,460.

      Company premium payments for executive life insurance coverage:  Richard
      Sands $809; Robert Sands $507; and Daniel Barnett $926.

      Benefit from personal use of Company-owned automobile for Marvin Sands of
      $15,678.

      Reimbursement of club memberships as required under Ellis Goodman's
      employment agreement with Barton Incorporated of $18,074.

      Economic benefit of Company payment of premium on whole life (split-
      dollar) life insurance for Ellis Goodman:  $1,609.

      Relocation costs reimbursed to Daniel Barnett of $40,412, in addition to
      amounts received by Mr. Barnett under the Company's relocation plan
      available to salaried employees generally.

(7)   Richards Sands was granted an option to purchase 70,000 shares of Class A
      Stock during the Transition Period which was repriced during fiscal year
      1997.  An option to purchase an additional 20,000 shares was granted in
      fiscal year 1997.

(8)   Ellis Goodman was granted an option to purchase 50,000 shares of Class A
      Stock during fiscal year 1997 which was repriced in 1997. He was also
      granted an option to purchase 15,000 shares and an option to purchase
      20,000 shares of Class A Stock in fiscal year 1997.


                                     7

<PAGE>
(9)   Robert Sands was granted an option to purchase 15,000 shares of Class A
      Stock in fiscal year 1995 which was repriced during the Transition Period
      and again in fiscal year 1997.   During the Transition Period, he was
      granted an option to purchase 50,000 shares of Class A Stock which was
      repriced in fiscal year 1997.  He was granted an option to purchase an
      additional 20,000 shares of Class A Stock in fiscal year 1997.

(10)  Daniel Barnett joined the Company in November 1995 as Senior Vice
      President and President of the Company's wine division.  Mr. Barnett was
      granted options to purchase 43,500 shares of Class A Stock during the
      Transition Period which were repriced twice during fiscal year 1997.  He
      was granted options to purchase an additional 11,000 shares in fiscal
      year 1997.

STOCK OPTIONS

      The following table contains information concerning stock option grants
to the Named Executives during the fiscal year ended February 28, 1997.  No
stock appreciation rights ("SARs") were granted to any of the Named Executives
in that year.  The columns labelled "Potential Realizable Value" are based on
hypothetical 5% and 10% growth assumptions, as required by the Securities and
Exchange Commission.  The Company cannot predict the actual growth rate of its
Common Stock.
<TABLE>
<CAPTION>
                             OPTION/SAR GRANTS IN LAST FISCAL YEAR


                                   Individual Grants
                     ---------------------------------------------------
                                                                         Potential Realizable
                        Number of                                          Value at Assumed
                       Securities    % of Total                            Annual Rates of
                       Underlying   Options/SARs                              Stock Price
                        Options/     Granted to  Exercise                  Appreciation for
                          SARs        Employees   or Base                    Option Term
                         Granted      in Fiscal    Price   Expiration  -----------------------
NAME                      (1)(2)        Year     ($/SH)(2)    Date         5%            10%
- ----                   --------------  ------    ---------  --------   ----------   ----------
<S>                    <C>             <C>      <C>        <C>       <C>           <C>
Richard Sands,
 President and Chief    70,000 sh. (3)   4.3%     $30.00     1/28/06  $1,320,679    $3,346,859
 Executive Officer      20,000     (4)   1.2%      26.75    12/18/06     336,459       852,652

Marvin Sands,
 Chairman of
 the Board                   -      -      -           -        -              -             -

Ellis Goodman,
 Chief Executive        50,000 sh. (5)   3.0%     $17.00     5/22/06    $534,560    $1,354,681
 Officer, Barton        15,000     (6)   0.9%      17.00     9/5/06      160,368       406,404
 Incorporated           20,000     (4)   1.2%      26.75    12/18/06     336,459       852,652

Robert Sands,           15,000 sh. (7)   0.9%     $30.00     8/27/05    $283,003      $717,184
 Executive Vice         50,000     (8)   3.0%      30.00     1/24/06     943,342     2,390,614
 President,             20,000     (4)   1.2%      26.75    12/18/06     336,459       852,652
 General Counsel
 and Secretary

Daniel Barnett,
 Sr. Vice President     40,000 sh. (9)   2.4%     $17.00     1/24/06    $427,648    $1,083,745
 and President of        3,500     (10)  0.2%      17.00     5/22/06      37,419        94,828
 the wine division      11,000     (6)   0.7%      17.00     9/5/06      117,603       298,030
</TABLE>
____________________

(1)     The stock options were granted under the Original Stock Plan and are
        "non-qualified stock options" exercisable for shares of Class A Stock.
        The stock options were granted for terms of no greater than 10 years,
        subject to earlier termination upon the occurrence of certain events
        related to termination of employment.   Under the Plan, the vesting of
        stock options accelerates in the event of a change of control, as
        defined in the Plan.

(2)     The exercise price per share of each option is equal to the closing
        market price of a share of Class A Stock on the date of grant (which
        may be a grant pursuant to a

                                     8

<PAGE>
        repricing).  The table shows all options as repriced.   See the table
        below entitled "Ten Year Option/SAR Repricings."

(3)     This option vests and first becomes exercisable on January 29, 2001.

(4)     This option vests and becomes exercisable at a rate of 20% per year
        beginning December 19, 1997.

(5)     This option was granted in 1997 with an exercise price of $30.00 and
        was repriced during 1997.  This option vests and first becomes
        exercisable on May 23, 2001.

(6)     These options vest and become exercisable at a rate of 20% per year
        beginning September 6, 1997.

(7)     This option vests and first becomes exercisable on August 28, 2000.

(8)     This option vests and first becomes exercisable on January 25, 2001.

(9)     This option was granted in 1997 with an exercise price of $30.00 and
        was repriced during 1997.  Under the original grant, this option first
        became exercisable on January 25, 2001, however, in April 1997, the
        vesting schedule was amended to  provide that it vests and becomes
        exercisable at the rate of 20% on April 23, 1997 and 20% per year for
        four years commencing January 25, 1998.  In the event Mr. Barnett's
        employment with the Company is terminated for certain reasons, the
        option becomes immediately exercisable.

(10)    This option was granted in 1997 with an exercise price of $30.00 and
        was repriced during 1997.  This option vests and becomes exercisable at
        the rate of 20% per year beginning May 23, 1997.

                                     9

<PAGE>
        The table below sets forth information regarding the number and value
of exercisable and unexercisable stock options held by the Named Executives as
of February 28, 1997.  None of the Named Executives exercised any stock options
during the fiscal year ended February 28, 1997.  There are no outstanding SARs.
The stock options reflected on the table were granted under the Original Stock
Plan.
<TABLE>

                      AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                             AND FISCAL YEAR-END OPTION/SAR VALUES


                                          Number of
                                         Securities                 Value of
                                         Underlying                Unexercised
                                         Unexercised              In-the-Money
                                        Options/SARs              Options/SARs
                                        at FY-End (1)              at FY-End

                                        Exercisable/              Exercisable/
Name                                    Unexercisable             Unexercisable
- ----                                    -------------             -------------
<S>                                  <C>                      <C>
Richard Sands,                           90,000 sh.                 $132,500
 President and Chief                   (Unexercisable)           (Unexercisable)
 Executive Officer

Marvin Sands,                                --                        --
 Chairman of the Board

Ellis Goodman,                           85,000 sh.                 $973,750
 Chief Executive                       (Unexercisable)           (Unexercisable)
 Officer, Barton
 Incorporated

Robert Sands,                            90,000 sh.                 $225,000
 Executive Vice                        (Unexercisable)           (Unexercisable)
 President, General
 Counsel and Secretary

Daniel Barnett,                          54,500 sh.                 $749,375
 Sr. Vice President                    (Unexercisable)           (Unexercisable)
 and President of the
 wine division
____________________
</TABLE>
(1)     The securities consist of shares of Class A Stock underlying stock
        options.


REPORT OF THE COMPENSATION COMMITTEE WITH RESPECT TO EXECUTIVE COMPENSATION

        The following report of the Compensation Committee and accompanying
table are required by the Securities and Exchange Commission's executive
compensation rules in order to standardize the reporting of executive
compensation by public companies.  This information shall not be deemed
incorporated by reference in any filing under the federal securities laws by
virtue of any general incorporation of this Proxy Statement and, other than
with respect to the "Report on Repricing of Options" and "Ten-Year Options/SAR
Repricings" table, shall not otherwise be treated as filed under the securities
laws.

        GENERAL

        The Compensation Committee of the Board of Directors administers the
Company's executive compensation program.  The Compensation Committee is
composed of Marvin Sands, the Chairman of the Board, and George Bresler, a non-
employee director.

        The objective of the Company's executive compensation program is to
develop and maintain executive compensation programs which (i) are competitive
with the pay practices of other companies of comparable revenues, including
those in the beverage alcohol industry and (ii) attract, motivate and retain
key executives who are vital to the long-term success of the Company.  As
discussed in detail below, the Company's executive compensation program
consists of both fixed (base salary) and variable, incentive-based compensation
elements.  These elements are designed to operate together to comprise
performance-based annual cash

                                     10

<PAGE>
compensation and stock-based compensation which aligns the interests of the
Company's executives with the interests of its stockholders.

        Executive compensation is determined in light of the Company's 
performance during the fiscal year and taking into account compensation 
data of comparable companies.  Factors specifically considered in fiscal
year 1997 included net sales increasing 15% from $987 million to $1.1
billion, net income rising $3.7 million to $27.7 million, a 15 %
improvement, and earnings per share on a fully diluted basis increasing 17%
from $1.20  to $1.40, as compared to the twelve-month period ended February 29,
1996.

        BASE SALARY

        With respect to annual compensation, the fundamental objective in
setting base salary levels for the Company's senior management is to pay
competitive rates to attract and retain competent executives.   
Competitive pay levels are determined based upon input of compensation
consultants, independent industry surveys, proxy disclosures, salaries paid to
attract new managers and past experience.  The Compensation Committee  
reviews data generated by William H. Mercer Incorporated, a consultant to the
Company for competitive analyses.  Base salary levels are determined
based upon factors such as individual performance (e.g., leadership, level of
responsibility, management skills and industry activities), Company performance
and competitive pay packages.

        ANNUAL MANAGEMENT INCENTIVES

        In addition to their base salary, the Company's executives have the 
opportunity to earn an annual cash bonus.  The annual bonus is based on 
multiple criteria measuring attainment of certain target financial performance 
goals.  The incentive opportunities for executive management vary based on 
objective and subjective factors relating to the performance of the Company 
and the individual, such as performance of assets, leadership and management 
skills and successful acquisitions or financings.  Awards are based on a 
percentage of base salary and target awards currently range from 25% to 45% 
of base salaries for executive management.  The purpose of the annual bonus 
is to motivate and incent management to achieve specific business objectives 
and initiatives as set forth in the Company's annual operating plan and budget. 
For fiscal year 1997, annual cash bonuses were awarded to each of the Named 
Executives in the amounts indicated in the Summary Compensation Table based 
upon achievement of certain goals relative to each Named Executive's 1997 
performance.

        If Proposal No. 5 is approved, future cash bonuses for the
participating executives will be determined by a committee of the Board of
Directors pursuant to the Annual Management Incentive Plan.  Pursuant to such
plan, the committee administering the plan would award cash bonuses to the 
participating executives in the event that the Company attains one or more 
pre-set performance targets.

        STOCK OPTIONS AND SARS

        In connection with the executive compensation program, the Compensation
Committee has granted long-term incentive awards in the form of stock options
and stock appreciation rights under the Company's Original Stock Plan.  This
arrangement balances the annual operating objectives of the annual cash
incentive plan with the Company's longer-term stockholder value building
strategies.  The Compensation Committee grants these incentives from time to
time for the purpose of attracting and retaining key executives and closely
aligning their financial interests with long-term stockholder interests and
share value.  The Compensation Committee believes that stock options and SARs
provide value to participants only when the Company's stockholders benefit from
stock price appreciation, an important component of the executive compensation
program.

        The Compensation Committee believes that through the use of stock
options, executives' interests are directly tied to enhanced stockholder value.
The exercise prices of the stock options awarded have generally been equal to
the market value of the underlying shares on the date of grant.  Accordingly,
the value of the awards depends solely upon future growth in the share value of
the Company's Class A Stock.

        If Proposal Nos. 3 and 4 are approved, the Board or an appropriate
committee of the Board would have the flexibility of awarding non-qualified
stock options, restricted stock, stock appreciation rights and other stock-
based awards under the Long-Term Stock Plan and incentive stock options under
the new Incentive Stock Option Plan.   This would enable the

                                     11

<PAGE>
committee to fine-tune its grants in order to maximize the alignment of the
interests of the stockholders and management.

        REPORT ON REPRICING OF OPTIONS

        The Compensation Committee has approved the replacement or repricing of
outstanding stock options twice in fiscal year 1997: once in May and once in
September.  At the time of each replacement or repricing, the exercise price of
the Company's broadly distributed stock options exceeded the market value of
the Company's Class A Stock.

        On May 23, 1996, the Compensation Committee approved replacing options
granted during fiscal year 1995 and the Transition Period with new options to
the employees holding those options, including Named Executives, at the fair
market value on the date of the new grant ($30.00 per share).  On September 6,
1996, the Compensation Committee approved the repricing of all options granted
between January 1, 1994 and September 5, 1996 (including the replacement
options granted on May 23, 1996 grants) other than those granted to Richard
Sands and Robert Sands.  The new exercise price was the closing price of the
Class A Stock on September 6, 1996 ($17.00).

        The decision to approve the repricings followed a review of existing
option grants and the recognition that, because of a decline in the market
value of the Company's Class A Stock, many of the outstanding options at each
of these times were exercisable at prices which substantially exceeded the
market value of the Company's Class A Stock.  The Compensation Committee
determined that many of these options were significantly less likely to serve
their purpose of retaining and motivating employees.  In addition, the
Compensation Committee was advised by management that it believed that employee
morale and productivity would benefit as a result of a repricing.  In keeping
with the Company's philosophy of utilizing equity incentives to motivate and
retain qualified employees, the Compensation Committee felt it was important
and in the best interests of the Company to regain the incentive intended to be
provided by options for employees generally.  In September 1996, the
Compensation Committee did not reprice the options of two of the Named
Executives: Richard Sands, Chief Executive Officer, and Robert Sands, Executive
Vice President.  The Compensation Committee determined that morale and
motivation of these two executives, or employees generally, would not be 
any better served by changing the exercise price of the options held by these 
two executives.

        The table below sets forth information concerning repricings of options
held by executive officers during the last ten completed fiscal years.  The
stock options reflected on the table were granted under the Original Stock
Plan.
<TABLE>
                                TEN-YEAR OPTION/SAR REPRICINGS

                                                Market
                                  Number of      Price     Exercise               Length of
                                  Securities  of Stock at  Price at               Original
                                  Underlying     Time of    Time of              Option Term
                                   Options/     Repricing  Repricing     New    Remaining at
                                     SARs          or         or      Exercise     Date of
                                  Repriced or   Amendment  Amendment    Price   Repricing or
       Name               Date      Amended        ($)        ($)        ($)      Amendment
       ----              ------   -----------   ---------  ---------  --------  ------------      
<S>                    <C>       <C>           <C>         <C>        <C>      <C>
Richard Sands,
 President and Chief
 Executive Officer       5/23/96   70,000 sh.    $30.00     $36.00     $30.00   9 yrs., 8 mos.

Ellis Goodman,           9/6/96    50,000 sh.    $17.00     $30.00     $17.00   9 yrs., 9 mos.
 Chief Executive
 Officer, Barton
 Incorporated           

Robert Sands,            1/25/96   15,000 sh.    $35.75     $44.75     $35.75   9 yrs., 7 mos.
 Executive Vice          5/23/96   15,000         30.00      35.75      30.00   9 yrs., 3 mos.
 President,  General     5/23/96   50,000         30.00      35.75      30.00   9 yrs., 8 mos.
 Counsel and Secretary

Lynn Fetterman,          1/25/96    7,500 sh.    $35.75     $44.75     $35.75   9 yrs., 7 mos.
 Vice President          5/23/96    7,500         30.00      35.75      30.00   9 yrs., 3 mos.
                         5/23/96    3,500         30.00      35.75      30.00   9 yrs., 8 mos.
                         9/6/96     7,500         17.00      30.00      17.00   9 yrs.
                         9/6/96     3,500         17.00      30.00      17.00   9 yrs., 9 mos.
                         9/6/96     6,000         17.00      24.25      17.00   7 yrs., 10 mos.


                                     12

<PAGE>

Daniel Barnett,          5/23/96   40,000 sh.    $30.00     $35.75     $30.00   9 yrs., 8 mos.
 Sr. Vice President      5/23/96    3,500         30.00      35.75      30.00   9 yrs., 8 mos.
 and President of the    9/6/96    40,000         17.00      30.00      17.00   9 yrs., 5 mos.
 wine division           9/6/96     3,500         17.00      30.00      17.00   9 yrs., 9 mos.

Bertram Silk,            5/23/96    2,500 sh.    $30.00     $35.75     $30.00   9 yrs., 8 mos.
 Sr. Vice President      9/6/96     2,500         17.00      30.00      17.00   9 yrs., 9 mos.
                         9/6/96     5,000         17.00      24.25      17.00   7 yrs., 10 mos.
</TABLE>

      COMPENSATION OF CHIEF EXECUTIVE OFFICER

      For fiscal year 1997, the compensation of Richard Sands, the Company's
Chief Executive Officer, was based on the Company's performance and growth 
as described under the caption"General" above and its progress in certain
restructuring initiatives.  In addition, the compensation packages of chief 
executive officers of certain comparable companies selected by William H. 
Mercer Incorporated were considered.  Also taken into account was the 
Company's current executive salary and compensation structure.

      Richard Sands' base salary is believed to be in line with executives of
similar companies and with chief executive officers with similar
responsibilities.  Annual cash incentives were set as a percentage of Richard
Sands' base salary based upon the performance of the Company and other
measures, both objective and subjective.  The ranges for these awards, from
threshold, target and maximum (18%, 45% and 67.5% respectively), were
comparable to industry compensation survey data for executives in Richard
Sands' position.  For the fiscal year ended February 28, 1997, Richard Sands
received a bonus of $148,200.

      DEDUCTIBILITY OF EXECUTIVE COMPENSATION

      Section 162(m) of the Internal Revenue Code provides that certain
compensation in excess of $1 million per year paid to a company's chief
executive officer and four other most highly paid executive officers may not be
deductible by the company unless it qualifies as performance-based
compensation.  The Compensation Committee generally believes that compensation
of its executives should be deductible by the Company except in unusual
circumstances, and the amendment and restatement of the Stock Option and Stock
Appreciation Right Plan as the Long-Term Stock Incentive Plan and the two new
compensation plans (Proposal Nos. 3, 4 and 5) have been designed to provide for
performance-based compensation for "covered employees" under Section 162(m) if
properly administered. At this time, the Company does not have enough "outside
directors" as defined under Section 162(m) to administer the plans in a manner
qualifying awards to "covered employees" under Section 162(m) but will seek one
or more additional qualified directors who will meet the requirements and
enable qualifying awards to be made.

      The foregoing report is given by the members of the Compensation
Committee,

                                             COMPENSATION COMMITTEE

                                             Marvin Sands
                                             George Bresler

COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

      During fiscal year 1997, Marvin Sands and George Bresler served as
members of the Compensation Committee of the Company's Board of Directors.
Marvin Sands is the Chairman of the Board and serves in this capacity as the
Company's senior executive officer.  Mr. Bresler is a partner in the law firm
of Rosner, Bresler, Goodman & Bucholz in New York, New York.  Mr. Bresler's
firm occasionally performs legal services for the Company.

STOCK PRICE PERFORMANCE GRAPH

      Set forth below is a line graph comparing, for the fiscal years ended
August 31, 1991, 1992, 1993, 1994 and 1995, the Transition Period from
September 1, 1995 to February 29, 1996, and the fiscal year ended February 28,
1997, the cumulative total stockholder return of the Company's Class A Stock
and Class B Stock, based on the market price of the Class A Stock and the Class
B Stock and assuming reinvestment of dividends, with the cumulative total
return of companies on the Nasdaq Market Index and an index comprised of
companies in the beverage industry (the "Selected Peer Group Index".)*

                                     13

<PAGE>

            COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN OF
                    CANANDAIGUA WINE COMPANY, INC.,
                        THE NASDAQ MARKET INDEX AND
                         SELECTED PEER GROUP INDEX
          _______________________________________________________



                            [PERFORMANCE GRAPH]



<TABLE>
<CAPTION>

                1991      1992        1993       1994         1995        1996**    1997
                ----    -------     -------     -------      -------     -------   -------
<S>            <C>     <C>         <C>         <C>          <C>         <C>       <C>
Wine A          $100    $121.38     $200.05     $274.23      $424.83     $341.66   $276.47
Wine B           100     125.87      206.79      287.71       429.32      341.66    298.95
Peer Group       100     118.28      120.72      126.93       168.84      211.03    287.21
NASDAQ           100     101.69      132.39      144.65       172.11      179.65    215.63

</TABLE>
____________________

*      The Selected Peer Group Index is comprised of the following companies:
       Anheuser-Busch Companies Inc., Brown-Forman Corporation (Class A and
       Class B Shares), Cable Car Beverage Corporation, Cadbury-Schwepps plc,
       Canandaigua Wine Company, Inc. (Class A and Class B Shares), Chalone
       Wine Group Ltd., Coca Cola Bottling Consolidated, Coca Cola Company,
       Coca Cola Enterprises, Adolph Coors Company (Class B Shares), Genesee
       Corporation (Class B Shares), Kirin Brewery Ltd. ADR, LVMH Moet-Hen
       Louis Vuit, Pepsico Inc., Seagram Company Ltd., Whitman Corporation.

**     The Transition Period.

         There can be no assurance that the Company's stock performance will
continue into the future with the same or similar trends depicted by the graph
above.  The Company neither makes nor endorses any predictions as to future
stock performance.

         The Stock Price Performance Graph set forth above shall not be deemed
incorporated by reference in any filing under the federal securities laws by
virtue of any general incorporation of this Proxy Statement and shall not
otherwise be treated as filed under the securities laws.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         On June 29, 1993, as part of the acquisition of Barton Incorporated
("Barton"), the Company extended Ellis Goodman's employment agreement with
Barton.  Under his employment agreement, Mr. Goodman serves as Chairman of the
Board and Chief Executive Officer of Barton (the Company's beer and spirits
division).  By virtue of his position and responsibilities with Barton, Mr.
Goodman is deemed an executive officer of the Company.  He formerly served as a
director of the Company.  Under his employment agreement, Mr. Goodman has full
and complete authority to direct the day-to-day management of the business,
operations and affairs of Barton and its subsidiaries.  The employment
agreement expires on December 31, 1999 but will be automatically extended for
additional one-year periods unless either Mr. Goodman or Barton notifies the
other of their desire not to extend it.  Under the employment agreement, (i)
Barton is obligated to review Mr. Goodman's compensation annually and afford
him participation under employee benefit and compensation plans offered from
time to time to other key executives of Barton, and (ii) Mr. Goodman has agreed
not to compete with Barton for a period of 12 months following the termination
of his employment with Barton for certain specified reasons.  Upon the
expiration of the employment agreement or its earlier termination for certain
reasons, Barton is obligated to make a severance payment to Mr. Goodman in an
amount equal to 200% of his then base salary and 200% of the incentive
compensation payable to him for Barton's fiscal year ended immediately prior to
the date of termination, plus an amount equal to the base compensation, if any,
remaining to be paid to Mr. Goodman for the remaining term of the employment
agreement.  If Barton fails to achieve certain earnings levels through fiscal
1999, then Mr. Goodman's employment may be terminated.

   Pursuant to the terms of the Stock Purchase Agreement dated April 27, 1993,
as amended, among the Company, Barton and the former stockholders of Barton,
under which the Company acquired Barton, Ellis Goodman, the Gillian and Ellis
Goodman Foundation, and certain trusts established for the benefit of Mr.
Goodman's children (collectively, the "Goodman Recipients") have received,
since June 1993, cash payments aggregating $82,769,549, $10,209,767 of which
was paid in fiscal year 1997.  Under the Stock Purchase Agreement, the

                                     14

<PAGE>
Goodman Recipients also received (prior to fiscal year 1997) an aggregate of
673,021 shares of the Company's Class A Stock.

   By an Agreement dated December 20, 1990, the Company entered into a split-
dollar insurance agreement with a trust established by Marvin Sands of which
Robert Sands is the trustee.  Pursuant to the Agreement, the Company pays the
annual premium on an insurance policy (the "Policy") held in the trust,
$209,063 in fiscal year 1997, and the trust reimburses the Company for the
portion of the premium equal to the "economic benefit" to Marvin Sands
calculated in accordance with the United States Treasury Department rules then
in effect ($10,936 in fiscal year 1997).  The Policy is a joint life policy
payable upon the death of the second to die of the insureds, Marvin Sands and
his wife Marilyn, with a face value of $5 million.  Pursuant to the terms of
the trust, Richard Sands, Robert Sands (in his individual capacity) and the
children of Laurie Sands (the deceased sister of Richard and Robert Sands) will
each receive one-third of the proceeds of the Policy (after the repayment of
the indebtedness to the Company out of such proceeds as described below) if
they survive Marvin Sands and Marilyn Sands.  From the inception of the
agreement through the end of fiscal year 1997, the Company has paid aggregate
premiums, net of reimbursements, of $1,427,365.  The aggregate amount of such
unreimbursed premiums constitutes indebtedness from the trust to the Company
and is secured by a collateral assignment of the Policy.  Upon the termination
of the Agreement, whether by the death of the survivor of the insureds or
earlier cancellation, the Company is entitled to be repaid by the trust the
amount of such indebtedness.

   By an Agreement dated August 12, 1988, Barton entered into a split-dollar
insurance agreement with a trust established by Ellis Goodman of which Gillian
Goodman and Edwin H. Goldberger are the trustees.  Pursuant to the Agreement,
Barton pays the annual premium on an insurance policy (the "Goodman Policy")
held in the trust.  The Goodman Policy is a single life policy, payable upon
the death of Mr. Goodman, with a face value of $1 million.  The amount of all
premiums paid by Barton is secured by an assignment of certain rights in the
Policy.  Upon the termination of the Agreement, whether by the death of Mr.
Goodman or earlier cancellation, Barton is entitled to receive an amount equal
to the premiums which it has paid.  The premium paid by Barton during the
Company's 1997 fiscal year was $19,370.  From the inception of the agreement
through the end of fiscal year 1997, the Company has paid aggregate premiums of
$232,440.

   Under the terms of a letter agreement between the Company and Daniel
Barnett, Senior Vice President of the Company and President of the Company's
wine division, if Mr. Barnett's employment with the Company is terminated
without cause or if he voluntarily resigns from the Company within 30 days
after he is demoted or his responsibilities are materially diminished, in
either case without cause, he will be entitled to receive severance payments
equal to his then current base compensation for a period of 12 months.  Under
those circumstances, certain stock options granted to Mr. Barnett to purchase
up to 40,000 shares of the Company's Class A Stock shall, to the extent not
then exercisable, become immediately exercisable.

   Richard Sands, Robert Sands and the Estate of Laurie Sands are the
beneficial owners of a limited partnership which owns railroad cars.  These
cars are leased by the Company from the partnership at fair market rates.
During fiscal year 1997, the Company made lease payments to this limited
partnership in the amount of $37,703.  The Company expects to continue its
present relationship with the limited partnership during fiscal year 1998.

   George Bresler, a director of the Company, is a partner in the law firm of
Rosner, Bresler, Goodman & Bucholz in New York, New York.  Mr. Bresler has
rendered legal services to the Company in the past and continues to render
legal services to the Company. James A. Locke, III, a director of the Company,
is a partner in the law firm of Nixon, Hargrave, Devans & Doyle LLP, Rochester,
New York, the Company's principal outside counsel.  The Company's policy is to
pay its non-employee directors $35,000 per year for their services as
directors.  Mr. Locke has waived the payment of directors' fees.   The Company
also reimburses its directors for reasonable expenses incurred in connection
with attending meetings of the Board of Directors and committees of the Board
of Directors.

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

   Section 16(a) of the Securities Exchange Act requires the Company's
directors and executive officers, and persons who beneficially own more than
10% of a registered class of the Company's equity securities, to file with the
Securities and Exchange Commission reports of ownership and changes in
ownership of the Company's Class A Stock and Class B Stock.  Executive
officers, directors and greater than 10% stockholders are required to furnish
the Company with copies of all such reports they file.  Based solely upon
review of copies of such reports furnished to the Company and related
information, the Company believes that all such filing requirements for fiscal
1997 were complied with in a timely fashion, except that the Estate of Laurie
Sands, MLR&R and Andy Stern, a partner of MLR&R, filed Initial Statement

                                     15

<PAGE>
of Beneficial Ownership reports late and each of MLR&R and Andy Stern filed 
one Statement of Changes in Beneficial Ownership report late.  MLR&R did not 
report five transactions on a timely basis and Andy Stern did not report
seven transactions on a timely basis.


PROPOSAL NO. 1 - NOMINATION AND ELECTION OF DIRECTORS

   On May 13, 1997, the Board of Directors of the Company nominated six
directors to be elected by the stockholders to hold office until the next
Annual Meeting of Stockholders and until their successors are elected and
qualified.  The nominees for election to the Board of Directors are Marvin
Sands, Richard Sands, Robert Sands, George Bresler, James A. Locke, III, and
Bertram E. Silk.  Messrs. Bresler and Locke have been designated as the
nominees to be elected by the holders of the Class A Stock, voting as a
separate class.  The remaining directors are to be elected by the holders of
the Class B Stock, voting as a separate class.  Unless authority to vote for
one or more of the nominees is specifically withheld, the shares represented by
the enclosed proxy, if properly executed and returned, will be voted FOR the
election of the six nominees.

   Management does not anticipate that any of the nominees will become
unavailable for any reason, but if that should occur before the Meeting,
proxies will be voted FOR another nominee or nominees to be selected by the
management of the Company.

   On July 12, 1993, the Company adopted a policy to pay its non-employee
directors $35,000 per year for their services as directors.  George Bresler and
James Locke qualify for such payments but Mr. Locke has waived the payment of
directors' fees.  The Company also reimburses its directors for reasonable
expenses incurred in connection with attending meetings of the Board of
Directors and committees of the Board of Directors.

   The Board of Directors of the Company held five meetings during the
Company's fiscal year ended February 28, 1997.  The Company has an Audit
Committee and a Compensation Committee of the Board of Directors, but has no
nominating or other standing committees of the Board of Directors.  The Audit
Committee is responsible for assisting the Board of Directors in overseeing the
financial reporting and internal operating controls of the Company.  The
members of the Audit Committee are George Bresler, James Locke and Richard
Sands.  The Audit Committee held no meetings during the fiscal year ended
February 28, 1997.  The Compensation Committee administers the Company's
executive compensation program, its Employee Stock Purchase Plan and, until its
amendment and restatement, administered the Original Stock Plan.  The
Compensation Committee may be designated as the committee to administer one or
more of the Long-Term Stock Plan, the Incentive Stock Option Plan and the
Annual Management Incentive Plan provided the Compensation Committee is
composed of members meeting the criteria of each such plan.  The members of the
Compensation Committee are George Bresler and Marvin Sands.  The Compensation
Committee held three meetings during the fiscal year ended February 28, 1997.
During fiscal year 1997, all incumbent directors attended all meetings of the
Board of Directors and attended all meetings held by each committee of the
Board on which he served.

   The information appearing in the following table and in the notes thereto
has been furnished to the Company by the current directors and nominees to the
Board of Directors, the Named Executives, and the Company's other executive
officers.  Unless otherwise indicated, the named individual has sole voting
power and investment discretion with respect to the shares attributed to him.
Executive officers of the Company hold office until the next Annual Meeting of
the Board of Directors and until their successors are elected and qualified.


<TABLE>

                                                          Served as   Shares of Stock  Percent
                                                          Director      Beneficially      of
Name and Backgroung                                         Since          Owned       Class(1)
- -------------------                                       ---------    -------------   --------
<S>                                                         <C>         <C>              <C>
Marvin Sands, age 73, is the founder of the Company,        1946        73,917 sh.        (2)
which is the successor to a business he started in 1945.               Class A Stock
Mr. Sands continues to serve as an officer of the Company
as Chairman of its Board of Directors.  He has been a                   101,850 sh.      3.1%
director of the Company and its predecessor since 1946                 Class B Stock
and was Chief Executive Officer until October 1993.                         (3)           (3)
He is the father of Richard Sands and Robert Sands.

Richard Sands, Ph.D., age 46, is the President and Chief    1982        677,134 sh.      4.5%
Executive Officer of the Company.  He has been employed                Class A Stock
by the Company in various capacities since 1979.
He was elected Executive Vice President and a director                 1,899,220 sh.     57.0%


                                     16

<PAGE>
in 1982, became President and Chief Operating Officer                  Class B Stock
in May 1986, and was elected Chief Executive Officer                        (4)           (4)
in October 1993.  He is a son of Marvin Sands and
the brother of Robert Sands.

Robert Sands, age 39, is Executive Vice President,          1990        683,266 sh.      4.5%
General Counsel and Secretary of the Company.                          Class A Stock
He was appointed Vice President and General
Counsel in June 1990, was elected Executive Vice President             1,898,992 sh.     57.0%
in October 1993 and was appointed Secretary in January 1995.           Class B Stock
From June 1986, until his appointment as Vice President                     (4)           (4)
and General Counsel, Mr. Sands was employed by the
Company as General Counsel.  He is a son of Marvin Sands
and the brother of Richard Sands.

George Bresler, age 72, has been engaged in the practice    1992        10,000 sh.        (2)
of law since 1957.  From August 1987 through July 1992,                Class A Stock
Mr. Bresler was a partner in the law firm of Bresler and
Bab, New York, New York.  Currently, Mr. Bresler is a
partner in the law firm of Rosner, Bresler, Goodman &
Bucholz in New York, New York. (5)

James A. Locke, III, age 55, has been a partner in the law  1983       7,049 sh. (6)      (2)
firm of Nixon, Hargrave, Devans and Doyle LLP, Rochester,              Class A Stock
New York, the Company's principal outside counsel, since
January 1, 1996.  For twenty years prior to joining                       33 sh.          (2)
Nixon, Hargrave, Mr. Locke was a partner in the law firm of            Class B Stock
Harter, Secrest and Emery, Rochester, New York.

Bertram E. Silk, age 65, has been Vice President of the     1973       6,600 sh. (7)      (2)
Company since 1973 and was elected Senior Vice President               Class A Stock
of the Company in October 1993.  He has been employed by
the Company since 1965.  Currently, Mr. Silk is responsible              1,125 sh.        (2)
for industry relations with respect to labor unions in                 Class B Stock
California, as well as for various trade association and
international beverage alcohol industry matters.
Immediately prior to his current position, he was in charge
of the Company's grape grower relations in California.
Before moving from Canandaigua, New York to California in
1989, Mr. Silk was in charge of production for the Company.
From 1989 to August 1994, Mr. Silk was in charge of
the Company's grape juice concentrate business in California.

Ellis M. Goodman, age 60, is the Chief Executive Officer     N/A      259,680 sh. (8)    1.7%
of Barton and serves in that capacity under the terms                  Class A Stock
of an employment agreement with Barton.  From July 1993
to January 1996, Mr.Goodman served as a director of the
Company.  Also, from July 1993 to October 1993, he served
as a Vice President of the Company and from October 1993
to January 1996, he served as an Executive Vice President
of the Company.  Mr. Goodman has been Chief Executive
Officer of Barton since 1987 and Chief Executive Officer
of Barton Brands, Ltd. (the predecessor of Barton) since
1982.

Daniel C. Barnett, age 47, joined the Company during         N/A       9,398 sh. (9)      (2)
November 1995 as a Senior Vice President and President                Class A Stock
of the Company's wine division.  From July 1994 to
October 1995, Mr. Barnett served as President and Chief
Executive Officer of Koala Springs International, a
juice beverage company.  Prior to that, from April 1991
to June 1994, Mr. Barnett was Vice President and General
Manager of Nestl<e'> USA's beverage businesses.  From
October 1988 to April 1991, he was President of
Weyerhauser's baby diaper division.

All Executive Officers and Directors as a Group (9 persons)            1,323,261 sh.   8.7%(10)
                                                                       Class A Stock

                                                                       2,693,279 sh.   80.9%(10)
                                                                       Class B Stock
</TABLE>
                                     17

<PAGE>
            _________________

(1)      Unless otherwise noted, percentages of ownership are calculated on the
         basis of 15,212,313 shares of Class A Stock outstanding and 3,330,458
         shares of Class B Stock outstanding on June 2, 1997.

(2)      Percentage does not exceed one percent (1%) of the outstanding shares
         of such class.

(3)      The number of shares of Class A Stock includes 47,516 shares of Class
         A Stock owned by MLR&R, a partnership in which Mr. Sands is a general
         partner.  Mr. Sands has shared voting power and investment discretion
         with respect to these shares.   The number does not include 101,850
         shares of Class B Stock owned by Mr. Sands or 788,875 shares of Class
         A Stock and 146,250 shares of Class B Stock beneficially owned by Mr.
         Sands' wife, Marilyn Sands.  Mr. Sands disclaims beneficial ownership
         of all shares owned by Marilyn Sands.  Assuming the conversion of
         Class B Stock beneficially owned by Mr. Sands into Class A Stock, Mr.
         Sands would beneficially own 175,767 shares of Class A Stock,
         representing 1.2% of the outstanding Class A Stock after such
         conversion.

(4)      See tables and footnotes under "Beneficial Ownership" above.

(5)      Mr. Bresler has in the past rendered legal services to the Company and
         continues to do so.

(6)      The number of shares of Class A Stock includes presently exercisable
         options to purchase up to 6,000 shares of Class A Stock but does not
         include 33 shares of Class A Stock issuable pursuant to the conversion
         feature of the Company's Class B Stock owned by Mr. Locke.  Assuming
         the conversion of Class B Stock beneficially owned by Mr. Locke into
         Class A Stock, Mr. Locke would beneficially own 7,082 shares of Class
         A Stock, representing less than one percent (1%) of the outstanding
         Class A Stock after such conversion.

(7)      The number of shares of Class A Stock includes presently exercisable
         options to purchase up to 3,000 shares of Class A Stock but does not
         include 1,125 shares of Class A Stock issuable pursuant to the
         conversion feature of the Company's Class B Stock owned by Mr. Silk.
         Assuming the conversion of Class B Stock beneficially owned by Mr.
         Silk into Class A Stock, Mr. Silk would beneficially own 7,725 shares
         of Class A Stock, representing less than one percent (1%) of the
         outstanding Class A Stock after such conversion.

(8)      Includes 59,680 shares owned of record by the Gillian and Ellis
         Goodman Foundation.  Mr. Goodman is president of the Foundation with
         full voting and dispositive power with respect to such shares and
         disclaims beneficial ownership of these shares.

(9)      The number of shares includes presently exercisable options to
         purchase up to 8,700 shares of Class A Stock.

(10)     The percentage of ownership of all executive officers and directors as
         a group is based on 15,235,013 shares of Class A Stock deemed
         outstanding pursuant to Rule 13d-3(d)(1) under the Securities Exchange
         Act.  The amount of Class A Stock in the table includes presently
         exercisable options to purchase up to 22,700 shares of Class A Stock,
         but excludes shares of Class A Stock issuable to members of the group
         pursuant to the conversion feature of Class B Stock beneficially owned
         by them.  Assuming the conversion of Class B Stock beneficially owned
         by the executive officers and directors as a group into Class A Stock,
         all executive officers and directors as a group would beneficially own
         4,016,540 shares of Class A Stock, representing 22.4% of the
         outstanding Class A Stock after such conversion based upon 17,928,292
         shares deemed outstanding pursuant to Rule 13d-3(d)(1) under the
         Securities Exchange Act.

VOTE REQUIRED

   A plurality of the votes cast at the Meeting by the holders of Class A
Stock is required for the election of the two directors
elected by the holders of Class A Stock.  A plurality of the votes cast at 
the Meeting by the holders of Class B Stock is required
for the election of the four directors elected by the holders of Class B Stock.

   THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE NOMINEES.

                                     18

<PAGE>


                PROPOSAL NO. 2 - PROPOSED AMENDMENT TO THE COMPANY'S
                  RESTATED CERTIFICATE OF INCORPORATION TO CHANGE
                THE NAME OF THE COMPANY TO CANANDAIGUA BRANDS, INC.


GENERAL

   The Board of Directors of the Company has approved changing the name of the
Company from Canandaigua Wine Company, Inc. to Canandaigua Brands, Inc. subject
to stockholder approval.  The change in the Company's name will be effected
through an amendment to the Company's Restated Certificate of Incorporation.

REASONS FOR NAME CHANGE

   The Board of Directors believes that the Company's current name does not
accurately reflect the scope of the Company's operations as a marketer,
distributor and producer of brands within all three beverage alcohol product
categories:  beer, wine and spirits.  The Company believes the new name,
Canandaigua Brands, Inc., better reflects to the investing public the breadth
of its products and activities while continuing to reflect the heritage of the
Company.  The new name will be used principally to identify the corporate
management organization which will oversee the various operating divisions and
be responsible for consolidated financial results.  The Company's beer and
spirits division will retain the name Barton Incorporated, and the Company's
wine division is expected to adopt the name Canandaigua Wine Company, Inc.

   The proposed amendment to the Company's Restated Certificate of
Incorporation is subject to the consent of certain banks under the Company's
credit agreement.  The Company expects to receive this consent prior to the
Meeting, but will not actually change the name by filing the amendment until it
has completed all formalities.  The change of the Company's name will not in
any way affect the validity of currently outstanding stock certificates, nor
will stockholders be required to surrender or exchange any of their stock
certificates.

VOTE REQUIRED

   In accordance with applicable Delaware law and the Company's Restated
Certificate of Incorporation, approval of Proposal No. 2 to change the name of
the Company requires the affirmative vote of the holders of a majority of all
outstanding shares of Class A Stock and Class B Stock entitled to vote thereon,
voting together as a single class, provided that the holders of Class A Stock
will have one (1) vote per share and the holders of Class B Stock will have ten
(10) votes per share.

   THE BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS APPROVE THE PROPOSED
AMENDMENT TO THE COMPANY'S RESTATED CERTIFICATE OF INCORPORATION TO CHANGE THE
NAME OF THE COMPANY TO CANANDAIGUA BRANDS, INC. AND ACCORDINGLY RECOMMENDS THAT
YOU VOTE FOR PROPOSAL NO. 2.


                                     19

<PAGE>
                PROPOSAL NO. 3 - LONG-TERM STOCK INCENTIVE PLAN


   The Company's Board of Directors has amended and restated the Company's
Stock Option and Stock Appreciation Right Plan (referred to herein as the
"Original Stock Plan") as the Long-Term Stock Incentive Plan (referred to
herein as the "Long-Term Stock Plan").  The Long-Term Stock Plan became
effective when adopted by the Board of Directors except to the extent that it
requires stockholder approval.  The following discussion summarizes certain
provisions of the Long-Term Stock Plan.  This summary does not purport to be
complete and is subject to and qualified in its entirety by reference to the
full text of the Long-Term Stock Plan which is set forth in Appendix A to this
Proxy Statement.

   The purpose of the amendment and restatement of the Original Stock Plan was
to give the Company more flexibility to attract and retain valued employees and
directors and to provide them with incentives to maintain and enhance the
Company's long-term performance, thereby aligning their interests with those of
the Company's stockholders.  The material changes to the Original Stock Plan
include:  increasing the aggregate number of shares of the Company's Class A
Stock available for Awards under the plan from 3,000,000 to 4,000,000,
expanding the awards that can be made under the plan to include restricted
stock and other stock-based awards, amending the plan to comply with Section
162(m) of the Internal Revenue Code, modifying the impact of a change of
control and modifying the amendments to the plan which require stockholder
approval.  The Board of Directors believes that the increase in the number of
shares and the types of awards available under the plan improves its usefulness
in achieving these goals.

SUMMARY OF TERMS

   Awards under the Long-Term Stock Plan may consist of any combination of non-
qualified stock options, stock appreciation rights, restricted stock or other
stock-based awards (collectively, "Awards").  The aggregate number of shares of
the Company's Class A Stock available for Awards under the plan is increased by
the amendments from 3,000,000 to 4,000,000.  Non-qualified options to purchase
1,509,595 shares of Class A Stock were outstanding on May 31, 1997 under the
Original Stock Plan and rights with respect to 1,302,420 shares were then
available for grant.  Based on these figures, an aggregate of 2,302,420 shares
would be available for awards under the Long-Term Stock Plan.  Any Awards
granted pursuant to the Long-Term Stock Plan are automatically adjusted to
prevent dilution or enlargement in the event of any stock dividend, stock
split, reorganization or other event affecting the Class A Stock.  The market
value of the Class A Stock as of June ___, 1997 was $_____ per share.

   The Long-Term Stock Plan will be administered by a committee of the
Company's Board of Directors, certain members of which must be outside
directors within the meaning of the Internal Revenue Code.  The committee may
delegate its authority to others as provided in the plan, and the entire Board
of Directors may act as the committee.  The Long-Term Stock Plan is presently
administered by the entire Board of Directors because there are not enough
outside directors to constitute a committee meeting the criteria of the plan.
Under the Long-Term Stock Plan, the committee is charged with responsibility
for selecting the participants and for determining the number and type of
Awards to be granted to each participant, the timing of the Awards, and any
other terms and conditions applicable to the Awards.

   The persons who are eligible to participate in the Long-Term Stock Plan
include directors and employees (including officers) of the Company and its
subsidiaries.  Two non-employee directors and
approximately 2,500 employees are eligible to participate in the Long-Term
Stock Plan; however, only directors and employees selected by the committee  
will be granted Awards under the plan.  Outstanding non-qualified options 
granted under the Original Stock Plan are currently held by
approximately 625 employees.

   The Long-Term Stock Plan may be amended, modified or terminated by the
committee from time to time.  No amendment, modification or termination of the
Long-Term Stock Plan will be effective without stockholder approval if such
approval is required under any applicable law, rule or regulation.  The
exercisability of any Award will terminate if the committee determines that the
participant is engaged in competition with the Company or has been terminated
for "cause" as defined in the Long-Term Stock Plan.

   Neither the participants, nor the type, number or timing of any Awards for
fiscal year 1998, have yet been determined.  Stock options and stock
appreciation rights previously granted pursuant to the Original Stock Plan were
not affected by the amendment and

                                     20

<PAGE>
restatement of the Original Stock Plan and will remain outstanding until they
are exercised, expire or otherwise terminate.

   COVERED EMPLOYEE RESTRICTIONS.  There are special rules under the Long-Term 
Stock Plan relating to the Chief Executive Officer of the Company, the four 
other most highly compensated executive officers of the Company and such other
officers of the Company as the committee my designate ("Covered Employees"). 
These provisions are necessary for the plan to comply with Section 162(m) of  
the Internal Revenue Code.  All Awards to Covered Employees must be granted
by the committee, which must have the requisite number of outside directors.
Also, the aggregate fair market value of any restricted stock granted to any 
individual Covered Employee in any fiscal year may not exceed $2.5 million, 
and the aggregate fair market value of any other stock-based awards granted 
to any individual Covered Employee in any fiscal year may not exceed $2.5 
million.  Finally, no individual Covered Employee may receive Awards in any 
fiscal year relating to a number of shares of Class A Stock in excess of 
2 1/2% of the number of shares of Class A Stock outstanding on the date the 
Board of Directors adopted the amendment and restatement of the Original 
Stock Plan as the Long-Term Stock Plan.  The approval of the Company's stock-
holders is required to implement the Long-Term Stock Plan with respect to 
Awards granted to Covered Employees which are intended to qualify as 
performance-based compensation under Section 162(m) of the Internal Revenue 
Code.

   STOCK OPTIONS.  Under the Long-Term Stock Plan, the committee may continue
to grant awards in the form of non-qualified options to purchase shares of
Class A Stock.  The committee will, with regard to each stock option, determine
the number of shares subject to the option, the manner and period during which
the option may be exercised and the exercise price per share of stock subject
to the option (which, except in the case of Covered Employees, may be less than
the fair market value of the Class A Stock on the date of the grant).  The
exercise price of stock options granted to Covered Employees must be equal to
or greater than the fair market value of the Company's Class A Stock on the
date the stock option is granted.  Unless otherwise determined by the
committee, stock options will become exercisable 20% per year on each of the
first five anniversaries of the grant; however, they become immediately
exercisable upon a change of control.  Upon exercise, the option price may, at
the discretion of the committee, be paid in cash, shares of Class A Stock, a
combination thereof, or such other consideration as the committee may deem
appropriate.  No additional incentive stock options may be granted under the
Long-Term Stock Plan.

   STOCK APPRECIATION RIGHTS.  The Long-Term Stock Plan authorizes the
committee to grant SARs either in tandem with a stock option or independent of
a stock option. An SAR is a right to receive a payment equal to the difference
between the fair market value of a share of Class A Stock on the date the SAR
is exercised and the SAR's reference price.  A tandem SAR may be granted either
at the time of the grant of the related stock option or at any time thereafter
during the term of the stock option.  Unless otherwise determined by the
committee, an SAR will become exercisable 20% per year on each of the first
five anniversaries of the grant; however, they become immediately exercisable
upon a change of control.  The reference price of an SAR will be fixed by the
committee, but the reference price of a tandem SAR must be no less than the
exercise price of its related stock option and the reference price of an SAR
granted to a Covered Person must equal or exceed the fair market value of a
share of Class A Stock on the date of the grant.  Upon the exercise of a stock
option as to some or all of the shares covered by a tandem SAR, the related
tandem SAR will automatically expire in accordance with the terms and
conditions specified in the grant.

   RESTRICTED STOCK AWARDS.  The Long-Term Stock Plan authorizes the committee
to grant awards in the form of restricted shares of Class A Stock. Such awards
will be subject to such terms, conditions, restrictions, and/or limitations, if
any, as the committee deems appropriate, including restrictions on
transferability and continued employment.  The terms and conditions will
include one or more performance criteria and performance targets for Covered
Employees if the grant is intended to comply with Section 162(m) and may
contain such criteria and targets under other circumstances and for other
participants.

   OTHER STOCK-BASED AWARDS.  The committee may make other stock-based awards
under the Long-Term Stock Plan.  The other stock-based awards will be subject
to such terms, conditions and limitations as the committee deems appropriate,
which will include one or more performance criteria and performance targets for
Covered Employees if the grant is intended to comply with Section 162(m) and
may contain such criteria and targets under other circumstances and for other
participants.

   PERFORMANCE CRITERIA AND TARGETS.  For each restricted stock award and other
stock-based award to Covered Employees under the Long-Term Stock Plan, the
committee will establish specific annual performance targets for performance
periods of one or more years (or partial years).  The performance targets will
be based on one or more of the following business criteria:  fair market value
of the Class A Stock, shareholder value added, cash flow, earnings per share,
EBITDA (earnings before interest, taxes, depreciation and amortization), return
on equity, return on capital, return on assets or net assets, cost reduction or
control, operating income or net operating income, operating margins/sales in
one or more business segments or product lines, return on operating revenue,
market share in one or more

                                     21

<PAGE>
business segments or product lines, or on any combination thereof.  Performance
targets must be established while the performance relative to the target
remains substantially uncertain within the meaning of Section 162(m) of the
Internal Revenue Code.  Concurrently with the selection of the performance
targets, the committee must establish an objective formula or standard for
calculating the maximum Award granted to each Covered Employee.  The committee
may adjust performance targets to take into account extraordinary items
affecting the Company, as defined in the Long-Term Stock Plan.  While the
committee has no authority to make upward adjustments to Awards to Covered
Employees, it may in its discretion make such adjustments with respect to
Awards to other employees.

   Covered Employees who are designated by the committee as participants for a
given performance period shall only be entitled to receive payments of Awards
for such period to the extent that the pre-established objective performance
targets set by the committee for such period are attained.  With regard to a
particular performance period, the committee will have the discretion, subject
to the Long-Term Stock Plan's terms, to select the length of the performance
period, the type(s) of performance criteria to be used, the performance targets
that will be used to measure performance for the period and the performance
formula that will be used to determine what portion, if any, of the Award has
been earned for the period.  Such discretion shall be exercised by the
committee in writing within the time prescribed by Section 162(m) of the
Internal Revenue Code (generally, the first 90 days of the performance period)
and performance for the period will be measured by the committee following the
end of the performance period.

CERTAIN FEDERAL INCOME TAX CONSEQUENCES

   A participant who receives a non-qualified stock option will not realize
income upon the grant of the option.  The participant will realize ordinary
income at the time of exercise of non-qualified stock options in the amount of
the difference between the exercise price and the fair market value of the
Class A Stock on the date of exercise multiplied by the number of shares with
respect to which the option is exercised.  The Company is entitled to a
deduction equal to the amount of such income at the time such income is
realized by the participant.

   With respect to stock appreciation rights, participants will not realize any
income at the time of grant.  Upon exercise, any cash received and the fair
market value on the exercise date of any shares received will constitute
ordinary income to the participant.  The Company will be entitled to a 
deduction in the amount of such income at the time such income is realized 
by the participant.

   Participants who receive grants of restricted stock should not realize
income at the time of grant, assuming the restrictions constitute a substantial
risk of forfeiture for federal income tax purposes.  When such restrictions
lapse, the participants will receive taxable income in an amount equal to the
then fair market value of the Class A Stock.  The federal income tax
consequences of other stock-based awards will depend on the type of Award.
Generally, a participant who receives a stock-based award in the form of a
right to receive Company stock will recognize ordinary income equal to the fair
market value of the stock when the stock is received by the participant and is
no longer subject to a substantial risk of forfeiture.  In either case, the
Company will be entitled to a deduction of such amounts at the time the income
is realized.

REASONS FOR APPROVAL

   The Board of Directors believes that it is desireable and in the best
interests of the Company and its stockholders to provide employees and
directors with incentives to maintain and enhance the Company's long-term
performance.  The Long-Term Stock Plan provides the committee with alternative
types of awards and serves the Company's interests by providing the committee
with discretion in selecting the participants, the number, the type and the
timing of Awards, and the terms and conditions applicable to the Awards.
Additionally, the Long-Term Stock Plan is designed to permit grants of Awards
to Covered Employees to comply with the requirements of Section 162(m) of the
Internal Revenue Code.

VOTE REQUIRED

   In accordance with applicable Delaware law and the Company's Restated
Certificate of Incorporation, approval of Proposal No. 3 to approve the
amendment and restatement of the Original Stock Plan as the Long-Term Stock
Plan requires a majority vote of all outstanding shares of Class A Stock and
Class B Stock entitled to vote thereon, present in person or by proxy, voting
together as a single class, provided that the holders of Class A Stock will
have one (1) vote per share and the holders of Class B Stock will have ten (10)
votes per share.

   THE BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS APPROVE THE LONG-
TERM STOCK INCENTIVE PLAN AMENDING AND RESTATING THE STOCK OPTION AND
APPRECIATION RIGHT PLAN AND ACCORDINGLY RECOMMENDS THAT YOU VOTE FOR PROPOSAL
NO. 3.
                                     22

<PAGE>


                 PROPOSAL NO. 4 - INCENTIVE STOCK OPTION PLAN


   The Company's Board of Directors has adopted an Incentive Stock Option Plan,
the implementation of which is subject to the approval of the Company's
stockholders.  The following discussion summarizes certain provisions of the
Incentive Stock Option Plan.  This summary does not purport to be complete and
is subject to and qualified in its entirety by reference to the full text of
the Incentive Stock Option Plan which is set forth in Appendix B to this Proxy
Statement.

   Incentive stock options, as provided under Section 422 of the Internal
Revenue Code, were authorized to be awarded under the Original Stock Plan for a
period of ten years from the date that plan was originally adopted.  That
authorization would have expired in the summer of 1997; however, the power to
grant incentive stock options under the Original Stock Plan was eliminated when
it was amended and restated as the Long-Term Incentive Plan.  The purpose of
the new Incentive Stock Option Plan is to retain the Company's flexibility to
award incentive stock options to attract and retain valued employees and to
provide them with incentives to maintain and enhance the Company's long-term
performance, thereby aligning their interests with those of the Company's
stockholders.

SUMMARY OF TERMS

   The only awards that may be granted under the Incentive Stock Option Plan
are incentive stock options, as provided under Section 422 of the Internal
Revenue Code.  The aggregate number of shares of the Company's Class A Stock
available for grants under the plan is 1,000,000.  The market value of the
Class A Stock as of June ___, 1997 was $_____ per share.  Any incentive stock
options granted pursuant to the plan are automatically adjusted to prevent
dilution or enlargement in the event of any stock dividend, stock split,
reorganization or other event affecting the Class A Stock.

   The Incentive Stock Option Plan will be administered by a committee of the
Company's Board of Directors, certain members of which must be outside
directors within the meaning of the Internal Revenue Code.  The committee may
delegate its authority to others as provided in the plan, and the entire Board
of Directors may act as the committee.  Under the plan, the committee is
charged with responsibility for selecting the participants and for determining
the number and type of incentive stock options to be granted to each
participant, the timing of the incentive stock options, and any other terms and
conditions applicable to the incentive stock options.

   The persons who are eligible to participate in the Incentive Stock Option
Plan are employees (including officers) of the Company and its
subsidiaries.  Approximately 2,500 employees are eligible to participate 
in the plan; however, only employees selected by the committee will be granted
awards under the plan.

   The Incentive Stock Option Plan may be amended, modified or terminated by
the committee from time to time.  No amendment, modification or termination of
the plan will be effective without stockholder approval if such approval is
required under any applicable law, rule or regulation.  The exercisability of
any incentive stock option will terminate if the committee determines that the
participant is engaged in competition with the Company or has been terminated
for "cause" as defined in the plan.

   COVERED EMPLOYEE RESTRICTIONS.  There are special rules and limitations
under the Incentive Stock Option Plan relating to Covered Employees which are
required to comply with Section 162(m) of the Internal Revenue Code.  To comply
with these rules, all incentive stock options granted to Covered Employees must
be granted by the committee which must have the requisite number of outside
directors.  Also, no individual Covered Employee may receive incentive stock
options in any fiscal year relating to a number of shares of Class A Stock in
excess of 2 1/2% of the number of shares of Class A Stock outstanding on the
date the Board of Directors adopted the plan.

   INCENTIVE STOCK OPTIONS.  Incentive stock options granted under the
Incentive Stock Option Plan will have an exercise price per share equal 
to the fair market value of a share of Class A Stock on the date of the 
grant, except for incentive stock options granted to a participant who 
owns more than a ten percent interest in the Company or any of its 
affiliates, in which case the exercise price will be 
                                23

<PAGE>
110% of such fair market value.  Options will become exercisable 20% per year on
each of the first five anniversaries of the grant; however, they become
immediately exercisable upon a change of control.  Upon exercise, the exercise
price may, at the discretion of the committee, be paid in cash, shares of Class
A Stock, a combination thereof, or such other consideration as the committee
may deem appropriate.  The expiration date of options is set by
the committee but may not be later than ten years following the date of the
grant (or five years after the date of the grant for a participant who owns
more than a ten percent interest in the Company or any of its affiliates).


CERTAIN FEDERAL INCOME TAX CONSEQUENCES

   A participant who receives an incentive stock option will not realize income
upon the grant or the exercise of the option.  Although no income is realized
by a participant upon the exercise of the incentive stock option and the
Company is not entitled to a deduction, the difference between the fair market
value of the Class A Stock covered by the option on the date of exercise and
the exercise price of such stock is treated as an item of tax preference for
alternative minimum income tax purposes.  If the participant does not dispose
of the shares acquired on the exercise of an incentive stock option within one
year after their receipt (and within two years after the initial grant of the
option), gain or loss realized on the subsequent disposition of the shares will
be treated as long-term capital gain or loss and the Company will not be
entitled to any deduction.  In the event of an earlier disposition, the
participant will realize ordinary income and the Company will be entitled to a
deduction equal to the amount of such income.

REASONS FOR APPROVAL

   The Board of Directors believes that it is desireable and in the best
interests of the Company and its stockholders to provide employees and
directors with incentives to maintain and enhance the Company's long-term
performance.  The Incentive Stock Option Plan serves the Company's interests by
continuing to provide the committee with discretion to award incentive stock
options and in selecting the participants, the number, the type and the timing
of such options, and the terms and conditions applicable to such options.
Additionally, the plan is designed to permit grants of incentive stock options
to Covered Employees to comply with the requirements of Section 162(m) of the
Internal Revenue Code.

VOTE REQUIRED

   In accordance with applicable Delaware law and the Company's Restated
Certificate of Incorporation, approval of Proposal No. 4 to approve the
Incentive Stock Option Plan requires a majority vote of all outstanding shares
of Class A Stock and Class B Stock entitled to vote thereon, present in person
or by proxy, voting together as a single class, provided that the holders of
Class A Stock will have one (1) vote per share and the holders of Class B Stock
will have ten (10) votes per share.

   THE BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS APPROVE THE
INCENTIVE STOCK OPTION PLAN AND ACCORDINGLY RECOMMENDS THAT YOU VOTE FOR
PROPOSAL NO. 4.

                                     24

<PAGE>
              PROPOSAL NO. 5 - ANNUAL MANAGEMENT INCENTIVE PLAN


   The Company's Board of Directors has adopted the Annual Management Incentive
Plan (the "Annual Management Plan"), the implementation of which is subject to
the approval of the Company's stockholders.  The following discussion
summarizes certain provisions of the Annual Management Plan.  This summary does
not purport to be complete and is subject to and qualified in its entirety by
reference to the full text of the Annual Management Plan which is set forth in
Appendix C to this Proxy Statement.

   The purpose of the Annual Management Plan is to enable the Company to
attract and retain valued Company executives and to provide them with
incentives to attain certain annual financial and performance goals.  The
Annual Management Plan is intended to satisfy the requirements for performance-
based compensation within the meaning of Section 162(m) of the Code.

SUMMARY OF TERMS

   The Annual Management Plan establishes a vehicle for the payment of cash
bonuses to participating executives and tying such bonuses to the performance
of the Company with respect to certain financial criteria.  The Annual
Management Plan will be administered by a committee of the Company's Board of
Directors, all of whom will be "outside directors" within the meaning of the
Internal Revenue Code.  The committee has not yet been established, and there
are not enough outside directors at this time to constitute a committee
satisfying the criteria established by the Annual Management Plan.  The
committee cannot be established, and the Annual Management Plan cannot be
implemented, until the Company has sufficient outside directors meeting the
qualifications of Section 162(m).

   Once the committee is created, it will establish specific annual performance
targets corresponding to annual performance periods for each executive officer
who participates in the plan.  The performance targets will be based on one or
more of the following business criteria:  fair market value of the Class A
Stock, shareholder value added, cash flow, earnings per share, EBITDA (earnings
before interest, taxes, depreciation and amortization), return on equity,
return on capital, return on assets or net assets, cost reduction or control,
operating income or net operating income, operating margins/sales in one or
more business segments or product lines, return on operating revenue, market
share in one or more business segments or product lines, or on any combination
thereof.  Performance targets must be established while the performance
relative to the target remains substantially uncertain within the meaning of
Section 162(m) under the Internal Revenue Code.  Concurrently with the
selection of the performance targets, the committee must establish an objective
formula or standard for calculating the maximum bonus payable to each
participating executive officer.

   The eligible persons under the Annual Management Plan include certain key
executives who are selected by the committee.  No executives have yet been
selected to participate in the plan; however, the Company contemplates that
approximately 30 executives will initially be selected to participate.

   Under the Annual Management Plan, the maximum bonus any participating
executive may receive in any one fiscal year is $2,000,000.  In addition to
this overall maximum, the committee has sole discretion to determine whether
payment of any bonus will be deferred, subject in each case to the Annual
Management Plan's terms and any other written commitment authorized by the
committee.  The committee may also take into account the effects of any
extraordinary items in a manner consistent with the determination of the
original bonus.  All bonuses are to be paid in cash or cash equivalents.

   The Annual Management Plan may be amended, modified or terminated, in whole
or in part, by the committee from time to time, but no amendment, modification
or termination will be effective without Board and/or stockholder approval if
such approval is required to comply with the applicable rules under Section
162(m).

   Because the committee has not yet been established, performance targets for
the remainder of fiscal year 1998 have not been set and eligible executives
have not been selected.  If the Annual Management Plan is approved and any
necessary outside directors are appointed to the Board of Directors permitting
the creation of the committee, the committee may set partial year goals.

REASONS FOR APPROVAL

   The Board of Directors believes that it is desireable and in the best
interests of the Company and its stockholders to insure that the Company's
executive compensation plans comply with the requirements of Code Section
162(m).  The Board further believes that the Annual Management Plan is
consistent with the Company's existing policies that closely relate executive
compensation to the Company's performance.  The Annual Management Plan also
serves the Company's interests by granting the committee discretion both in
selecting the criteria by which performance is to be measured and in
determining the actual amount of each eligible executive's bonus within the
maximum limits imposed pursuant to the plan.

VOTE REQUIRED

   In accordance with applicable Delaware law and the Company's Restated
Certificate of Incorporation, approval of Proposal No. 5 to approve the Annual
Management Plan requires a majority vote of all outstanding shares of Class A
Stock and Class B Stock entitled to vote thereon, present in person or by
proxy, voting together as a single class, provided that the holders of Class A
Stock will have one (1) vote per share and the holders of Class B Stock will
have ten (10) votes per share.

   THE BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS APPROVE THE ANNUAL
MANAGEMENT INCENTIVE PLAN AND ACCORDINGLY RECOMMENDS THAT YOU VOTE FOR PROPOSAL
NO. 5.



                                     26

<PAGE>
              PROPOSAL NO. 6 - SELECTION OF INDEPENDENT AUDITORS


   The firm of Arthur Andersen LLP, Certified Public Accountants, served as the
independent auditors of the Company for the fiscal year ended February 28,
1997, and the Board of Directors has again selected Arthur Andersen LLP as the
Company's independent auditors for the fiscal year ending February 28, 1998.
This selection will be presented to the stockholders for their ratification at
the Meeting.  The Board of Directors recommends a vote in favor of the proposal
to ratify this selection and (unless otherwise directed therein) it is intended
that the shares represented by the enclosed properly executed and returned
proxy will be voted FOR such proposal.  If the stockholders do not approve this
selection, the Board of Directors may reconsider its choice.

   A representative of Arthur Andersen LLP is expected to be present at the
Meeting. The representative will be given an opportunity to make a statement if
he or she so desires and will be available to respond to appropriate questions
concerning the audit of the Company's financial statements.

   THE BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS APPROVE THE
SELECTION OF ARTHUR ANDERSEN LLP AS THE INDEPENDENT AUDITORS OF THE COMPANY FOR
THE FISCAL YEAR ENDING FEBRUARY 28, 1998 AND ACCORDINGLY RECOMMENDS THAT YOU
VOTE FOR PROPOSAL NO. 6.


                  STOCKHOLDER PROPOSALS FOR 1998 ANNUAL MEETING

   In order for any stockholder proposal to be included in the Company's proxy
statement to be issued in connection with the 1998 Annual Meeting of
Stockholders, such proposal must be received by the Company no later than
____________, 1998.


                              FINANCIAL INFORMATION

   The Company has furnished its financial statements to stockholders in its
1997 Annual Report, which accompanies this Proxy Statement.  In addition, the
Company will promptly provide, without charge to any stockholder, on the
request of such stockholder, an additional copy of the 1997 Annual Report and
the Company's most recent Form 10-K.  Written requests for such copies should
be directed to Canandaigua Wine Company, Inc., Attention:  Kristen H. Jenks,
Vice President, 116 Buffalo Street, Canandaigua, New York  14424; telephone
number (716) 394-7900.


                                     OTHER

   As of the date of this Proxy Statement, the Board of Directors does not
intend to present, and has not been informed that any other person intends to
present, any matter other than those specifically referred to in this Proxy
Statement.  If any other matters properly come before the Meeting, it is
intended that the holders of the proxies will act in respect thereto in
accordance with their best judgment.

                                     BY ORDER OF THE BOARD OF DIRECTORS


                                     Robert Sands, Secretary

Dated at Canandaigua, New York
June ___, 1997

                                     27

<PAGE>
                                                                    APPENDIX A

                        CANANDAIGUA WINE COMPANY, INC.

                        LONG-TERM STOCK INCENTIVE PLAN

         This Long-Term Stock Incentive Plan, which amends and restates in its
entirety the Canandaigua Wine Company, Inc. Stock Option and Stock Appreciation
Right Plan, was approved by the Board of Directors of the Company by unanimous
written consent as of June ___, 1997, to be effective immediately.   Certain
capitalized terms used in the Plan are defined in Annex A.


1.       PURPOSE

         The Plan is designed to provide the Company with increased flexibility
to attract and retain valued employees and directors and to provide them with
incentives to maintain and enhance the Company's long-term performance record
by aligning the interests of the Participants and the stockholders of the
Company.

2.       ADMINISTRATION

         The Plan shall be administered by the Committee.  The Committee shall
possess the authority, in its discretion, (a) to determine the employees and
directors of the Company to whom Awards shall be granted and the time or times
at which Awards shall be granted; (b) to determine at the time of grant the
number of shares to be subject to each Award; (c) to prescribe the form of the
instrument representing such Award; (d) to establish any appropriate terms and
conditions applicable to the Awards including any limitations on grants,
vesting or exercisability, and to make any amendments to such instruments or
the Awards which may, without limitation, include any acceleration of vesting
or exercisability, waiver of any condition or requirement or taking of other
action consistent with the purposes of the Plan; (e) to interpret and construe
the Plan; (f) to make and amend rules and regulations relating to the Plan; and
(g) to make all other determinations necessary or advisable for the
administration of the Plan.  The Committee's determinations shall be conclusive
and binding on all Participants and all persons claiming under or through any
Participant.  No member of the Committee shall be liable for any action taken
or decision made in good faith relating to the Plan or any Award granted under
the Plan.

         No outstanding Award may be exercised by any person if the Participant
to whom the Award is granted (x) is, or at any time after the date of grant has
been, in competition with the Company or its affiliates or (y) has been
terminated by the Company for Cause.  The Committee shall determine, in its
discretion, whether a Participant's actions constitute competition with the
Company or its affiliates.

3.       ELIGIBLE EMPLOYEES AND NON-EMPLOYEE DIRECTORS

         All employees of the Company are eligible to receive Awards under
the Plan.  Awards may be made to non-employee directors of the Company. 
No Awards under the Plan shall be made to Covered Employees which 
are intended to qualify under Section 162(m) of the Code until the Plan is 
approved by stockholders of the Company.

4.       SHARES AVAILABLE; TYPES OF AWARDS

         The total number of shares of the Company's Common Stock available for
Awards under the Plan in the aggregate shall not exceed four million shares.
The maximum number of Shares which may be subject to Awards granted to any
Covered Employee in any fiscal year shall not exceed 2 1/2% of the outstanding
Common Stock as of the date the Plan is approved by the Board of Directors.
Shares subject to Awards may be authorized and unissued shares or may be
treasury shares.

         If an Award expires, terminates or is cancelled without being
exercised or becoming vested, new Awards may thereafter be granted under the
Plan covering such shares unless the applicable Rules under Section 16(b) of
the Exchange Act or Section 162(m) of the Code require otherwise.


                                     1

<PAGE>
         The Committee may make Awards from time to time in any one or more of
the following types singly or in tandem:  Nonqualified Stock Options, Stock
Appreciation Rights, Restricted Stock or Other Stock-Based Awards.

5.       STOCK OPTIONS

           Stock Option Awards under the Canandaigua Wine Company, Inc. Stock
Option and Stock Appreciation Right Plan made prior to the date this Long-Term
Stock Incentive Plan was adopted by the Board of Directors shall remain
outstanding and in full force in accordance with their terms.  Each Stock
Option Award shall specify the following terms and conditions, as well as any
other terms, conditions, limitations and restrictions specified by the
Committee:

           (a)  EXERCISE PRICE.  The exercise price per Share under each Stock
     Option shall be specified by the Committee, provided that the exercise
     price per Share for each Stock Option granted to a Covered Employee shall
     equal the Fair Market Value of the Common Stock on the date the Award is
     granted.

           (b)  DURATION OF OPTION.  The duration of each Stock Option shall be
     specified.   Stock Options must be exercised on or before 5:00 p.m.
     Eastern Time on their expiration date.

           (c)  EXERCISE TERMS.  Each Stock Option granted under the Plan shall
     become exercisable in five equal annual installments commencing on the
     first anniversary of the date of grant except as otherwise provided by the
     Committee.  Stock Options may be partially exercised from time to time
     during the period extending from the time they first become exercisable in
     accordance with the terms of the Award until the expiration of the
     exercise period specified in the Award.  Exercise of related Stock
     Appreciation Rights will cause the immediate automatic expiration of
     related Stock Options on the terms and conditions specified by the
     Committee. The Committee may impose such additional limitations or
     conditions on the vesting or exercise of any Stock Option as it deems
     appropriate.

           (d)  PAYMENT OF EXERCISE PRICE.  A Stock Option shall be exercised
     upon such notice as is required by the Committee accompanied by payment in
     full of the exercise price for the Shares being acquired in such form as
     the Committee may provide in accordance with Section 9 of the Plan,
     together with all applicable withholding taxes as provided in Section 10
     of the Plan.

6.   STOCK APPRECIATION RIGHTS

     Stock Appreciation Rights may be granted by the Committee in Awards which
are in tandem with Stock Options or freestanding.  Tandem Awards may be granted
at the same time as the grant of the related Stock Option or at any time
thereafter prior to the end of the exercise period for the related Stock
Option.

           (a)  VALUE.  The value of each Stock Appreciation Right shall be the
     difference between the Fair Market Value of a Share on the date of
     exercise of the Stock Appreciation Right and the reference amount
     specified in the Award, which for each Stock Appreciation Right granted in
     tandem with a Stock Option shall be not less than the exercise price of
     the related Stock Option.  The reference amount for each Stock
     Appreciation Right granted to a Covered Employee shall not be less than
     the Fair Market Value of a Share on the date of grant of the Stock
     Appreciation Right.

           (b)  DURATION OF STOCK APPRECIATION RIGHT.  The duration of each
     Stock Appreciation Right shall be specified.  Each tandem Stock
     Appreciation Right shall specify the Stock Option to which it is related
     and the terms and conditions under which exercise or expiration of the
     related Stock Option will result in automatic expiration of the related
     Stock Appreciation Right and the terms and conditions on which exercise or
     expiration of the Stock Appreciation Right will result in automatic
     expiration of the related Stock Option.

           (c)  EXERCISE TERMS.  Each Stock Appreciation Right granted under
     the Plan shall become exercisable in five equal annual installments
     commencing on the first anniversary of the date of grant except as
     otherwise provided by the Committee.  Stock Appreciation Rights may be
     partially exercised from time to time during the period extending from the
     time they first become exercisable in accordance with the terms of the
     Award until the expiration of the exercise period specified in the Award.
     Exercise of related Stock Options will cause the immediate automatic
     expiration of related Stock Appreciation Rights on the terms and
     conditions specified by the Committee.  The

                                     2

<PAGE>
     Committee may impose such additional limitations or conditions on the
     exercise of any Stock Appreciation Right as specified in the Award as it
     deems appropriate, including such additional limitations or conditions on
     the vesting or exercise of any Stock Appreciation Right as it deems
     appropriate.  A Stock Appreciation Right shall be exercised upon such
     notice as is required by the Committee.

7.   RESTRICTED STOCK

           Shares of Restricted Stock may be granted by the Committee from time
to time in its discretion to Participants subject to such terms and conditions
as may be required by law or are specified in the Award, including any payment
required for the Shares.  The Award will also specify the availability of
dividends and other distributions with respect to which Shares of Restricted
Stock are entitled and the voting rights, if any, associated with such Shares
of Restricted Stock.  Restricted Stock Awards to Participants who may be
Covered Employees which are intended to satisfy the requirements for
"performance-based compensation" under Section 162(m) of the Code shall only be
made if payout is contingent upon achievement of Performance Targets within or
at the end of the Performance Period with respect to one or more Performance
Criteria as specified by the Committee and the Committee certifies the
extent to which any Performance Target has been satisfied and the number of
Shares of Restricted Stock deliverable as a result thereof, prior to the
delivery of any such Shares to Covered Employees.  In any fiscal year, the
value of Restricted Stock Awards to any individual Covered Employee shall not
exceed $2.5 million (measured by the difference between the amount of any
payment for the Shares by the Participant and the Fair Market Value of the
Shares on the date of the Award).

8.   OTHER STOCK-BASED AWARDS

     From time to time in its discretion, the Committee may grant Other Stock-
Based Awards to any Participant on such terms and conditions as may be
determined by the Committee and specified in the Award.  Other Stock Based
Grants to Participants who may be Covered Employees which are intended to
satisfy the requirements for "performance-based compensation" under Section
162(m) of the Code shall only be made if payout or exercise is contingent upon
achievement of Performance Targets within or at the end of the Performance
Period with respect to one or more Performance Criteria as specified by
the Committee and the Committee certifies the extent to which any Performance
Target has been satisfied, and the number of Shares or other compensation
deliverable as a result thereof, prior to the delivery of any such Shares or
compensation to Covered Employees.  Any exercise of Other Stock-Based Awards
shall be made upon such notice as is required by the Committee to the Company
accompanied by payment in full of any exercise price for the Shares or other
compensation being acquired in such form as the Committee may provide in
accordance with Section 9 of the Plan, together with all applicable withholding
taxes as provided in Section 10 of the Plan.  In any fiscal year, the value of
Other Stock-Based Awards to any individual Covered Employee shall not exceed
$2.5 million (measured by the difference between the amount of any payment or
exercise price for the Award by the Participant and the Fair Market Value of
the Shares or the Award on the date of the Award).

9.   PAYMENT FOR PURCHASE OR EXERCISE OF AWARDS

     The exercise price of Stock Options and any Other Stock-Based Awards
providing for exercise prices and the purchase price for any Restricted Stock
or Other Stock-Based Awards for purchase prices shall be paid to the Company
upon exercise or acquisition of such Award  in the manner which the Committee
may determine which may include by (a) delivery of cash or a check in the
amount of the price of the Award, (b) tendering previously acquired Shares
having a Fair Market Value at the time of delivery equal to the price of the
Award, (c) delivery of irrevocable instructions to a broker or other agent
acceptable to the Company to promptly sell Shares received under the Award and
to deliver to the Company the amount of proceeds to pay the price related to
such Award, or (d) such other method of payment as the Committee in its
discretion deems appropriate, in each case together with all applicable
withholding taxes as provided in Section 10.   Previously acquired Shares
tendered in payment must have been owned by Participant for at least six months
prior to the tender in payment of an Award.

10.  WITHHOLDING TAXES

     Whenever required by law in connection with an Award, the Company shall
require the Participant to remit to the Company an amount sufficient to satisfy
any federal, state and/or local income and employment withholding tax
requirements prior to the delivery of any certificate or certificates for
Shares or to take any other appropriate action to satisfy such withholding
requirements, including any method permitted for payment under Section 9 as
determined by the Committee.  To the extent permitted under such rules as the
Committee may

                                     3

<PAGE>
promulgate and in compliance with any requirements to avoid violations under
Section 16(b) of the Exchange Act and related Rules, the Participant may
satisfy such obligation in whole or in part by electing to have the Company
withhold Shares from the Shares to which the Participant is otherwise entitled
under the Award.

11.  PERFORMANCE CRITERIA

     For each Award of Restricted Stock or Other Stock-Based Award intended to
qualify as "performance based compensation" under Section 162(m) of the Code
and related Rules, the Committee shall select the applicable Performance
Criteria, Performance Period and Performance Target for the Award consistent
with the terms of the Plan and Section 162(m).  The Committee may select
Performance Criteria, Performance Periods and Performance Targets for
Restricted Stock and Other Stock-Based Awards for Participants other than
Covered Employees in its discretion.  The Committee shall have no discretion to
increase the amount of compensation payable to Covered Employees if a
Performance Target has been attained, but the Committee may adjust compensation
to increase the amount, in its discretion, to any other Participant.  The
Committee may adjust Performance Targets to take into account the effects of
any Extraordinary Items equitably in a manner consistent with the determination
of the original Award, provided, however, no such adjustment may be made with
respect to any Award to a Covered Employee which is intended to qualify as
"performance based compensation" unless such adjustment satisfies the
requirements of Code Section 162(m) and the related Rules.

     For Awards to Covered Employees which are intended to qualify as
"performance based compensation" under Code Section 162(m), the Performance
Target with respect to the selected Performance Criteria must be established by
the Committee in advance of the deadlines applicable under Code Section 162(m)
and the Rules thereunder and while the performance relating to the Performance
Target remains substantially uncertain within the meaning of such Section
162(m) and Rules.  At the time the Performance Targets are established, the
Committee shall provide, in terms of an objective formula or standard for each
Covered Employee, the method of computing the specific amount that will
represent the maximum number of Shares or amount of other compensation payable
to the Participant if the Performance Target is attained.

12.  AWARDS NOT TRANSFERABLE

     Unless transferability is permitted under certain conditions as determined
by the Committee, no Award is transferable by the Participant other than (i) by
will or the laws of descent and distribution, (ii) pursuant to a domestic
relations order, or (iii) to the extent permitted under the Plan, the Award or
interpretation of the Committee, by gift to family members or by gift or
permitted non-cash exchange to entities beneficially owned by family members or
other permitted transferees, and shall be exercisable only by the Participant,
the Participant's legal representative, or the Participant's permitted
transferees.  Shares of  Restricted Stock may not be sold or otherwise
transferred until ownership vests in the Participant.

13.    GENERAL RESTRICTION ON ISSUANCE OF STOCK CERTIFICATES

         The Company shall not be required to deliver any certificate upon the
grant, vesting or exercise of any Award until it has been furnished with such
documents as it may deem necessary to insure compliance with any law or Rules
of the SEC or any other governmental authority having jurisdiction under the
Plan.  Certificates for Shares delivered upon such grant or exercise shall bear
legends restricting transfer or other restrictions or conditions to the extent
required by law or determined by the Committee.  Each Award under the Plan is
subject to the condition that, if at any time the Committee shall determine
that the listing, registration or qualification of the Shares subject to such
Award under any state or federal law or other applicable Rule, or the consent
or approval of any governmental regulatory body, is necessary or desirable as a
condition of the granting of such Awards or the issue or purchase of Shares
thereunder, such Awards may not vest or be exercised in whole or in part unless
such listing, registration, qualification, consent or approval shall have been
effected or obtained free of any conditions not acceptable to the Committee.

14.    TERMINATION OF EMPLOYMENT

       If the employment of a Participant terminates by reason of the
Participant's Retirement, Disability or death, any Award may be exercised or
received by the Participant,  the Participant's designated beneficiary or legal
representative or permitted transferee at any time on or prior to the earlier
of the expiration date of the Award or the expiration of one year after the
date of Retirement, Disability or death but only if, and to the extent that the
Participant was entitled to exercise or receive the Award at the date of
Retirement, Disability or death and subject to such other terms and conditions
as may be specified in the

                                     4

<PAGE>
Award and the Plan.  All Awards or any portion thereof not yet vested or
exercisable on the date of Retirement, Disability or death shall terminate
immediately on the date of termination (except as otherwise provided by the
Committee or an employment agreement between the Company and the Participant).
Upon termination of the Participant's employment for any reason other than
Retirement, Disability or death, any Award may be exercised or received by the
Participant, the Participant's designated beneficiary or legal representative
or permitted transferee at any time on or prior to the earlier of the
expiration date of the Award or the expiration of thirty days after the date of
termination but only if, and to the extent that the Participant was entitled to
exercise or receive the Award at the date of termination and subject to such
other terms and conditions as may be specified in the Award and the Plan.  All
Awards or any portion thereof not yet vested or exercisable on the date of
termination other than by reason of Retirement, Disability or death shall
terminate immediately on the date of termination (except as otherwise provided
by the Committee or an employment agreement between the Company and the
Participant).

       Unless otherwise determined by the Committee, an authorized leave of
absence pursuant to a written agreement or other leave entitling the
Participant to reemployment in a comparable position by law or Rule shall not
constitute a termination of employment for purposes of the Plan unless the
Participant does not return at or before the end of the authorized leave or
within the period for which re-employment is guaranteed by law or Rule.

15.    ADJUSTMENT OF AWARDS

       In the event of any change in the Common Stock of the Company by reason
of any stock dividend, stock split, recapitalization, reorganization, merger,
consolidation, split-up, combination, or exchange of shares, or rights offering
to purchase Common Stock at a price substantially below fair market value, or
of any similar change affecting the Common Stock, the number and kind of shares
authorized under Section 4 for the Plan, the number and kind of shares which
thereafter are subject to an Award under the Plan and the number and kind of
unexercised Stock Options or Other Stock-Based Awards and the number of Shares
of Restricted Stock and the price per share shall be adjusted automatically
consistent with such change to prevent substantial dilution or enlargement of
the rights granted to, or available for, Participants in the Plan.

16.    NO EMPLOYMENT RIGHTS

       The Plan and any Awards granted under the Plan shall not confer upon any
Participant any right with respect to continuance as an employee of the
Company, nor shall the Plan or such Awards interfere in any way with the right
of the Company to terminate the Participant's position as an employee or
director at any time.

17.    RIGHTS AS A SHAREHOLDER

       The recipient of any Award under the Plan shall have no rights as a
shareholder with respect thereto unless and until certificates for the
underlying Shares are issued to the recipient, except as otherwise specifically
provided by the Committee.

18.    SECTION 162(m) CONDITIONS

       It is the intent of the Company that the Plan and Awards granted under
the Plan satisfy and be interpreted in a manner that satisfies any applicable
requirements of Code Section 162(m) as performance-based compensation.  Any
provision, application or interpretation of the Plan inconsistent with this
intent to satisfy the standards in Code Section 162(m) shall be disregarded.
Notwithstanding anything to the contrary in the Plan, the provisions of the
Plan may at any time be bifurcated by the Committee in any manner so that
certain provisions of the Plan or any Award intended (or required in order) to
satisfy the applicable requirements of Code Section 162(m) are applicable only
to Covered Employees.

19.    AMENDMENT AND DISCONTINUANCE

       The Plan and any Award outstanding under the Plan may be amended,
modified or terminated by the Committee at any time and all Awards shall be
subject to the Plan, as amended from time to time, except that the Committee
may not, without approval of the Participant to whom the Award was granted or
his legal representative or permitted transferee adversely affect the rights of
such person under such Award. No amendment, modification, or termination of the
Plan shall be effective without stockholder approval if such approval is
required under applicable law or Rule or any regulation of the stock market on
which the Common Stock is traded.

                                     5

<PAGE>
20.    CHANGE IN CONTROL

           (a)  Notwithstanding other provisions of the Plan, in the event of a
Change in Control of the Company, all of a Participant's Awards shall become
immediately vested and exercisable or fully earned at the maximum amount,
except with respect to  Covered Employees for "performance based compensation"
as otherwise determined by the Committee.

           (b)  In the event of a Change in Control, in the discretion of the
Committee, each Participant who is a Section 16 insider with respect to whom
the Change of Control might result in a violation under Section 16(b) of the
Exchange Act, may receive, in exchange for the surrender of the Stock Option,
an amount of cash equal to the difference between the fair market value (based
on the kind and amount of any securities, cash, other property or other
consideration to be received with respect to each Share in the Change of
Control transaction as determined by the Committee) of the Common Stock covered
by the Award and the option price of such Common Stock under the Stock Option
or to receive, in exchange for any other Award, an amount of cash equivalent to
such fair market value had the Participant received the Shares or other
compensation as intended under the Award prior to the Change of Control.
           (c)  Notwithstanding the foregoing, the Plan and any Awards
outstanding under the Plan shall be binding upon any successor to the Company,
whether such successor is the result of a direct or indirect purchase, merger,
consolidation or other acquisition of all or substantially all of the business
and/or assets of the Company.

21.    GOVERNING LAW

           The Plan and any Award made pursuant to it shall be construed under
the laws of the State of Delaware.



Dated: June ___, 1997                        CANANDAIGUA WINE COMPANY, INC.


                                             By:_______________________________

                                             Title:____________________________




Date of Stockholder Approval  ________________

                                     6

<PAGE>

                                            ANNEX A
                                              TO
                                LONG-TERM STOCK INCENTIVE PLAN

                                      CERTAIN DEFINITIONS

               Capitalized terms used in the Plan shall have the meanings set
forth below:

"Award" means any grant of Stock Options, Restricted Stock, Stock Appreciation
Rights  or Other Stock-Based Award under the Plan.

"CAUSE" means, solely for the purposes of the Plan, gross negligence or willful
misconduct or commission of a felony or an act of moral turpitude determined by
the Committee to be detrimental to the best interests of the Company or, if the
Participant is subject to a written agreement with the Company "cause" shall
have the meaning set forth in that agreement.

 "Change in Control" means:

      (a)  there shall be consummated

           (i) any consolidation or merger of the Company in which the Company
           is not the continuing or surviving corporation or pursuant to which
           any Shares are to be converted into cash, securities or other
           property, provided that the consolidation or merger is not with a
           corporation which was a direct or indirect wholly-owned subsidiary
           of the Company or a parent of the Company immediately before the
           consolidation or merger; or

           (ii) any sale, lease, exchange or other transfer (in one transaction
           or a series of related transactions) of all, or substantially all,
           of the assets of the Company; or

      (b)  the stockholders of the Company approve any plan or proposal for the
           liquidation or dissolution of the Company; or

      (c)  any person (as such term is used in Sections 13(d) and 14(d) of the
           Exchange Act) shall become the beneficial owner (within the meaning
           of Rule 13d-3 under the Exchange Act), directly or indirectly, of
           30% or more of the voting control of the Company's then outstanding
           common stock, provided that such person shall not be a wholly-owned
           subsidiary of the Company immediately before it becomes such 30%
           beneficial owner of voting control; or

      (d)  individuals who constitute the Company's Board of Directors on the
           date hereof (the "Incumbent Board") cease for any reason to
           constitute at least a majority thereof, provided, however, that any
           person becoming a director subsequent to the date hereof whose
           election, or nomination for election by the Company's shareholders,
           was approved by a vote of at least three quarters of the directors
           comprising the Incumbent Board (either by a specific vote or by
           approval of the proxy statement of the Company in which such person
           is named as a nominee for director without objection to such
           nomination) shall be, for purposes of this clause (d), considered as
           though such person were a member of the Incumbent Board.


"Code" means the Internal Revenue Code of 1986, as amended.

"Company" means Canandaigua Wine Company, Inc. and its Subsidiaries, except
where the context indicates that only the parent company is intended.

"Committee" means the committee appointed by the Company's Board of Directors
(the "Committee") consisting of not fewer than the number of members of the
Board of Directors required under Code Section 162(m) and the Rules of the IRS
thereunder for determining performance based compensation which is deductible
by the Company who are "outside directors" as defined from time to time under
the IRS Rules and, to the extent possible are also "Non-Employee Directors" as
defined from time to time under the SEC Rules for approval of Awards exempt
from Section 16(b).  If any member of the Committee does not qualify as an
"outside director", Awards under the Plan for Covered Employees shall be
administered by a subcommittee of the Committee comprised solely of members who
qualify as outside directors to the extent desireable to preserve the
deductibility of such compensation under Section 162(m)

                                     1

<PAGE>
of the Code and such subcommittee shall constitute the Committee for all
purposes under the Plan.  The full Board of Directors, in its discretion, may
act as the Committee under the Plan and shall do so with respect to grants of
Awards to non-employee directors.
  The Committee may delegate to selected officers of the Company, individually
or acting as a committee, any portion of its authority, except as otherwise
expressly provided in the Plan.  In the event of a delegation to management,
the term "Committee" as used herein shall include the officer or committee with
respect to the delegated authority.  Notwithstanding any such delegation of
authority, the Committee comprised of members of the Board of Directors shall
retain overall responsibility for the operation of the Plan.  Management acting
pursuant to delegated authority shall not make Awards under the Plan to any
Covered Employees or other Section 16 insider.

"Common Stock" means the Class A Common Stock of the Company, par value $.01
per Share.

"Covered Employee" means the Chief Executive Officer of the Company and the
four other most highly compensated officers of the Company as such term is
defined under the Rules promulgated under Section 162(m) of the Code and such
other officers as may be designated by the Committee.

"Disability" means the inability of a Participant to perform his or her duties
for a period in excess of the applicable statutory short-term disability
coverage provided by the Company. The date of termination with respect to
Disability shall be the day following the date such short term disability
protection lapses.

"Extraordinary Items" means (a) items presented as such (or other comparable
terms) on the Company's audited financial statements, (b) extraordinary,
unusual or nonrecurring items of gain or loss, (c) changes in tax or accounting
laws or Rules, and (d) the effects of mergers, acquisitions, divestitures, spin
offs or significant transactions, each of which are identified in the audited
financial statements and notes thereto or in the "management's discussion and
analysis" of the financial statements in a period report filed with the SEC
under the Exchange Act.

"Fair Market Value" of a Share means the closing price of the Common Stock on
the NASDAQ Stock Market or other national stock exchange on which the Common
Stock is actively traded for the date as reported in the WALL STREET JOURNAL,
Eastern Edition or such other standard reference service as the Committee may
select.

"IRS" means the Internal Revenue Service and, if the context permits, the
courts interpreting the Code.

"Other Stock-Based Award" means an Award granted pursuant to Section 8 of the
Plan which is subject to the terms, conditions and restrictions set forth in
the instrument evidencing the Award.

"Participant" means any employee of the Company or non-employee director of the
Company who has received an Award under the Plan.

"Performance Criteria" means one or more of the following performance criteria
selected by the Committee with respect to any performance-based Award: (a)
increases in the Fair Market Value of a Share, (b) shareholder value added, (c)
cash flow, (d) earnings per share, (e) earnings of the Company before deducting
interest, taxes, depreciation and amortization, (f) return on equity, (g)
return on capital, (h) return on assets or net assets, (i) cost reduction or
control, (j) operating income or net operating income, (k) operating
margins/sales in one or more business segments or product lines, (l) return on
operating revenue, and (m) market share in one or more business segments or
product lines.  Performance criteria may be established on a corporate,
divisional, business unit or consolidated basis and measured absolutely or
relative to the Company's peers.

"Performance Period" means the fiscal year or years or other period established
by the Committee with respect to which the Performance Targets are set by the
Committee.

"Performance Target" means one or more specific objective goal or goals (which
may be cumulative or alternative) that are timely set in writing by the
Committee for each Participant for the applicable Performance Period with
respect to any one or more of the Performance Criteria.

"Plan" means the Long-Term Stock Incentive Plan of the Company, as amended from
time to time.


                                     2

<PAGE>
"Restricted Stock" means Shares granted pursuant to Section 7 of the Plan which
are subject to the terms, conditions and restrictions set forth in the
instrument evidencing the Award.

"Retirement" means a termination of employment by an employee who is at least
60 years of age and after at least 10 years of service with the Company (which
shall include entities acquired by the Company, if the Committee so
determines).

"Rules" means rules, regulations and interpretations issued by the governmental
authority charged with administering any law and any judicial interpretations
applicable thereto.

"SEC" means the Securities and Exchange Commission.

"Shares" means shares of the Company's Class A Common Stock, par value $.01 per
share.

"Stock Option" means any nonqualified Stock Option granted pursuant to Section
5 of the Plan which is subject to the terms, conditions and restrictions set
forth in the instrument evidencing the Award and the Plan.

"SUBSIDIARIES" means (a) all corporations of which at least fifty percent of
the voting stock is owned by the Company directly or through one or more
corporations at least fifty percent of whose voting stock is so owned, and (b)
partnerships or other entities in which the Company has, either directly or
indirectly, at least a fifty percent interest in the capital or profits.

OTHER TERMS:  Any other terms used in the Plan which are defined in Sections
83, 162(m) or 421 of the Internal Revenue Code as amended, or the Rules
thereunder or corresponding provisions of subsequent laws and Rules in effect
at the time Awards are made under the Plan, shall have the meanings set forth
in such laws or Rules.

                                     3

<PAGE>
                                                                    APPENDIX B

                        CANANDAIGUA WINE COMPANY, INC.

                          INCENTIVE STOCK OPTION PLAN

      This Incentive Stock Option Plan was approved by the Board of Directors
of the Company by unanimous written consent as of June ___, 1997 and shall be
effective upon approval by the stockholders of the Company.  Certain
capitalized terms used in the Plan are defined in Annex A.


1.    PURPOSE

      The Plan is designed to enable the Company to attract and retain valued
employees and to provide them with incentives to maintain and enhance the
Company's long-term performance record by aligning the interests of the
Participants and the stockholders of the Company through the grant of Incentive
Stock Options.

2.    ADMINISTRATION

      The Plan shall be administered by the Committee.  The Committee shall
possess the authority, in its discretion, (a) to determine the employees of the
Company to whom Incentive Stock Options shall be granted and the time or times
at which such Incentive Stock Options shall be granted; (b) to determine at the
time of grant the number of shares to be subject to each Incentive Stock
Option; (c) to prescribe the form of the instrument representing such Incentive
Stock Option; (d) to establish any appropriate terms and conditions applicable
to the Incentive Stock Options, including any limitations on grants, vesting or
exercisablility, and to make any amendments to such instruments or the
Incentive Stock Options which may, without limitation, include any acceleration
of vesting or exercisability, waiver of any condition or requirement or taking
of other action consistent with the purposes of the Plan; (e) to interpret and
construe the Plan; (f) to make and amend rules and regulations relating to the
Plan; and (g) to make all other determinations necessary or advisable for the
administration of the Plan.  The Committee's determinations shall be conclusive
and binding on all Participants and all persons claiming under or through any
Participant.  No member of the Committee shall be liable for any action taken
or decision made in good faith relating to the Plan or any Incentive Stock
Option granted under the Plan.

      No outstanding Incentive Stock Option may be exercised by any person if
the Participant to whom the Incentive Stock Option is granted (x) is, or at any
time after the date of grant has been, in competition with the Company or its
affiliates or (y) has been terminated by the Company for Cause.  The Committee
shall determine, in its discretion, whether a Participant's actions constitute
competition with the Company or its affiliates.

3.    ELIGIBLE EMPLOYEES

      All employees of the Company are eligible to receive Incentive Stock
Options under the Plan.

4.    SHARES AVAILABLE

      The total number of shares of the Company's Common Stock available for
Incentive Stock Options under the Plan in the aggregate shall be one million
shares.  The maximum number of Shares which may be subject to Incentive Stock
Options granted to any individual Covered Employee in any fiscal year shall not
exceed 2 1/2% of the outstanding Common Stock as of the date the Plan is
approved by the Board of Directors.   Shares subject to Incentive Stock Options
may be authorized and unissued shares or may be treasury shares.

      If an Option expires, terminates or is cancelled without being exercised
or becoming vested, new Incentive Stock Options may thereafter be granted under
the Plan covering such shares unless the applicable Rules under Section 16(b)
of the Exchange Act or Sections  162(m) or 422 of the Code require otherwise.


5.    INCENTIVE STOCK OPTIONS

           The Committee shall make such awards of Incentive Stock Options as
it shall, in its discretion, determine.  Only employees of the Company shall be
eligible to receive Incentive Stock Options.  No Incentive Stock Options shall
be granted more than ten years

                                     1

<PAGE>
after the date the Plan is approved by the Board of Directors.  Each Stock
Option Award shall specify the following terms and conditions, as well as any
other terms, conditions, limitations and restrictions specified by the
Committee:

           (a)  EXERCISE PRICE.  The exercise price per Share for each
     Incentive Stock Option shall equal the Fair Market Value of the Common
     Stock on the date the Incentive Stock Option is granted.  If any Incentive
     Stock Option is granted to a Participant who at the time of the Incentive
     Stock Option is a Ten-Percent Holder, the exercise price of the Incentive
     Stock Option shall be at least 110% of the Fair Market Value on the date
     the Incentive Stock Option is made.

           (b)  DURATION OF OPTION.  The duration of each Incentive Stock
     Option shall be specified.  Each Incentive Stock Option shall specify that
     it shall not be exercisable after the expiration of ten years from the
     date such option is granted unless a longer term is permitted or a shorter
     term is required under Section 422 of the Code.  In the case of an
     Incentive Stock Option granted to a Ten Percent Holder, the Incentive
     Stock Option shall not, by its terms, be exercisable more than five years
     from its date of grant.

           (c)  EXERCISE TERMS.  Each Incentive Stock Option granted under the
     Plan shall become exercisable in five equal annual installments commencing
     on the first anniversary of the date of grant except as otherwise provided
     by the Committee.  Stock Options  may be partially exercised from time to
     time during the period extending from the time they first become
     exercisable in accordance with the terms of the Incentive Stock Option
     until the expiration of the exercise period specified in the Incentive
     Stock Option.  Incentive Stock Options may only be exercised by the
     Participant (or his legal representative, if Participant is disabled)
     during Participant's lifetime.

           (d)  PAYMENT OF EXERCISE PRICE.  An Incentive Stock Option shall be
     exercised upon such notice as is required by the Committee accompanied by
     payment in full of the exercise price for the Shares being acquired in
     such form as the Committee may provide in accordance with Section 6 of the
     Plan, together with all applicable withholding taxes as provided in
     Section 7 of the Plan.

           (e) MAXIMUM VALUE OF INCENTIVE STOCK OPTIONS.  The aggregate Fair
     Market Value (on the date of grant) of the Shares as to which all
     incentive stock options granted under the Plan or any other plan of the
     Company first become exercisable during any calendar year by a Participant
     shall not exceed $100,000.


6.   PAYMENT FOR EXERCISE OF INCENTIVE STOCK OPTIONS

     The exercise price of Incentive Stock Options shall be paid to the Company
upon exercise in the manner which the Committee may determine which may include
by (a) delivery of cash or a check in the amount of the exercise price of the
Shares to be acquired under the Incentive Stock Option, (b) tendering
previously acquired Shares having a Fair Market Value at the time of delivery
equal to the exercise price of the Shares to be acquired under the Incentive
Stock Option, (c) delivery of irrevocable instructions to a broker or other
agent acceptable to the Company to promptly sell Shares received under the
Incentive Stock Option and to deliver to the Company the amount of proceeds to
pay the exercise price related to the Shares to be acquired under the Incentive
Stock Option, or (d) such other method of payment as the Committee in its
discretion deems appropriate, in each case together with all applicable
withholding taxes as provided in Section 7.   Previously acquired Shares
tendered in payment must have been owned by Participant for at least six months
prior to the tender in payment of an Option.

7.   WITHHOLDING TAXES

     Whenever required by law in connection with an Incentive Stock Option, the
Company shall require the Participant to remit to the Company an amount
sufficient to satisfy any federal, state and/or local income and employment
withholding tax requirements prior to the delivery of any certificate or
certificates for Shares or to take any other appropriate action to satisfy such
withholding requirements, including any method permitted for payment under
Section 6 as determined by the Committee.  To the extent permitted under such
rules as the Committee may promulgate and in compliance with any requirements
to avoid violations under Section 16(b) of the Exchange Act and related Rules,
the Participant may satisfy such obligation in whole or in part by electing to
have the Company withhold Shares from the Shares to which the Participant is
otherwise entitled under the Incentive Stock Option.

8.   INCENTIVE STOCK OPTIONS NOT TRANSFERABLE

                                     2

<PAGE>
     Unless transferability is permitted under certain conditions as determined
by the Committee and applicable IRS Rules for incentive stock options, no
Incentive Stock Option is transferable by the Participant other than by will or
the laws of descent and distribution.  An Incentive Stock Option shall be
exercisable only by the Participant, the Participant's legal representative, or
the Participant's permitted transferees.

9.     GENERAL RESTRICTION ON ISSUANCE OF STOCK CERTIFICATES

         The Company shall not be required to deliver any certificate upon the
exercise of any Incentive Stock Option until it has been furnished with such
documents as it may  deem necessary to insure compliance with any law or Rules
of the SEC or any other governmental authority having jurisdiction under the
Plan.  Certificates for Shares delivered upon such grant or exercise shall bear
legends restricting transfer or other restrictions or conditions to the extent
required by law or determined by the Committee.  Each Incentive Stock Option
under the Plan is subject to the condition that, if at any time the Committee
shall determine that the listing, registration or qualification of the Shares
subject to such Incentive Stock Option under any state or federal law or other
applicable Rule, or the consent or approval of any governmental regulatory
body, is necessary or desirable as a condition of the granting of such
Incentive Stock Options or the issue or purchase of Shares thereunder, such
Incentive Stock Options may not vest or be exercised in whole or in part unless
such listing, registration, qualification, consent or approval shall have been
effected or obtained free of any conditions not acceptable to the Committee.

10.    TERMINATION OF EMPLOYMENT

       If the employment of a Participant terminates by reason of the
Participant's Disability or death, any Incentive Stock Option may be exercised
by the Participant,  the Participant's designated beneficiary or legal
representative or permitted transferee at any time on or prior to the earlier
of the expiration date of the Option or the expiration of one year after the
date of  Disability or death but only if, and to the extent that the
Participant was entitled to exercise or receive the Incentive Stock Option at
the date of Disability or death and subject to such other terms and conditions
as may be specified in the Incentive Stock Option.  In the event of the
Participant's Retirement or other termination of employment, any Incentive
Stock Option may be exercised by the Participant, the Participant's designated
beneficiary or legal representative at any time on or prior to the earlier of
the expiration date of the option or the expiration of thirty days after the
date of Retirement or termination but only if, and to the extent that, the
Participant was entitled to exercise the Incentive Stock Option at the date of
Retirement or termination, subject to such other terms and conditions as may be
specified in the Incentive Stock Option and the Plan.  All Incentive Stock
Options or any portion thereof not yet vested or exercisable on the date of
Disability or death shall terminate immediately on the date of termination.
All Incentive Stock Options or any portion thereof not yet vested or
exercisable on the date of termination other than by reason of Disability or
death shall terminate immediately on the date of termination.

11.    ADJUSTMENT OF INCENTIVE STOCK OPTIONS

       In the event of any change in the Common Stock of the Company by reason
of any stock dividend, stock split, recapitalization, reorganization, merger,
consolidation, split-up, combination, or exchange of shares, or rights offering
to purchase Common Stock at a price substantially below fair market value, or
of any similar change affecting the Common Stock, the number and kind of shares
authorized under Section 4 for the Plan, the number and kind of shares which
thereafter are subject to Incentive Stock Options under the Plan and the number
and kind of unexercised Incentive Stock Options and the exercise price per
share shall be adjusted automatically consistent with such change to prevent
substantial dilution or enlargement of the rights granted to, or available for,
Participants in the Plan.

12.    NO EMPLOYMENT RIGHTS

       The Plan and any Incentive Stock Options granted under the Plan shall
not confer upon any Participant any right with respect to continuance as an
employee of the Company, nor shall the Plan or such Incentive Stock Options
interfere in any way with the right of the Company to terminate the
Participant's position as an employee or director at any time.

13.    RIGHTS AS A SHAREHOLDER

       The recipient of any Incentive Stock Option under the Plan shall have no
rights as a shareholder with respect thereto unless and until certificates for
the underlying Shares are issued to the recipient, except as otherwise
specifically provided by the Committee.


                                     3

<PAGE>
14.    SECTION 162(m) CONDITIONS

       It is the intent of the Company that the Plan and Incentive Stock
Options granted under the Plan satisfy and be interpreted in a manner that
satisfies any applicable requirements of Code Section 162(m) as performance-
based compensation.  Any provision, application or interpretation of the Plan
inconsistent with this intent to satisfy the standards in Code Section 162(m)
shall be disregarded.  Notwithstanding anything to the contrary in the Plan,
the provisions of the Plan may at any time be bifurcated by the Committee in
any manner so that certain provisions of the Plan or any Incentive Stock Option
intended (or required in order) to satisfy the applicable requirements of Code
Section 162(m) are applicable only to Covered Employees.

15.    AMENDMENT AND DISCONTINUANCE

       The Plan and any Incentive Stock Option outstanding under the Plan may
be amended, modified or terminated by the Committee at any time and all
Incentive Stock Options shall be subject to the Plan as amended from time to
time, except that the Committee may not, without approval of the Participant to
whom the Incentive Stock Option was granted or his legal representative or
permitted transferee adversely affect the rights of such person under such
Incentive Stock Option. No amendment, modification, or termination of the Plan
shall be effective without stockholder approval if such approval is required
under applicable law or Rule or any regulation of the stock market on which the
Common Stock is traded.

16.    CHANGE IN CONTROL

           (a)  Notwithstanding other provisions of the Plan, in the event of a
Change in Control of the Company, all of a Participant's Incentive Stock
Options shall become immediately vested and exercisable or fully earned at the
maximum amount, except with respect to  Covered Employees for "performance
based compensation" as otherwise determined by the Committee.

           (b)  In the event of a Change in Control, in the discretion of the
Committee,each Participant who is a Section 16 insider with respect to whom the
Change of Control might result in a violation under Section 16(b) of the
Exchange Act, may receive, in exchange for the surrender of the Incentive Stock
Option, an amount of cash equal to the difference between the fair market value
(based on the kind and amount of any securities, cash, other property or other
consideration to be received with respect to each Share in the Change of
Control transaction as determined by the Committee) of the Common Stock covered
by the Incentive Stock Option and the option price of such Common Stock under
the Incentive Stock Option or to receive, in exchange for any other Incentive
Stock Option, an amount of cash equivalent to such fair market value had the
Participant received the Shares or other compensation as intended under the
Incentive Stock Option prior to the Change of Control.

           (c)  Notwithstanding the foregoing, the Plan and any Incentive Stock
Options outstanding under the Plan shall be binding upon any successor to the
Company, whether such successor is the result of a direct or indirect purchase,
merger, consolidation or other acquisition of all or substantially all of the
business and/or assets of the Company.

17.    GOVERNING LAW

           The Plan and any Incentive Stock Option made pursuant to it shall be
construed under the laws of the State of Delaware.



Dated: June ___, 1997               CANANDAIGUA WINE COMPANY, INC.



                                    By:__________________________________

                                    Title:_______________________________




Date of Stockholder Approval  ________________

                                     4

<PAGE>

                                    ANNEX A
                                      TO
                          INCENTIVE STOCK OPTION PLAN

                             CERTAIN DEFINITIONS

               Capitalized terms used in the Plan shall have the meanings set
forth below:

"Cause" means, solely for the purposes of the Plan, gross negligence or willful
misconduct or commission of a felony or an act of moral turpitude determined by
the Committee to be detrimental to the best interests of the Company or, if the
Participant is subject to a written agreement with the Company "cause" shall
have the meaning set forth in that agreement.

"Change in Control" means:

      (a)  there shall be consummated

           (i) any consolidation or merger of the Company in which the Company
           is not the continuing or surviving corporation or pursuant to which
           any Shares are to be converted into cash, securities or other
           property, provided that the consolidation or merger is not with a
           corporation which was a direct or indirect wholly-owned subsidiary
           of the Company or a parent of the Company immediately before the
           consolidation or merger; or

           (ii) any sale, lease, exchange or other transfer (in one transaction
           or a series of related transactions) of all, or substantially all,
           of the assets of the Company; or

      (b)  the stockholders of the Company approve any plan or proposal for the
           liquidation or dissolution of the Company; or

      (c)  any person (as such term is used in Sections 13(d) and 14(d) of the
           Exchange Act) shall become the beneficial owner (within the meaning
           of Rule 13d-3 under the Exchange Act), directly or indirectly, of
           30% or more of the voting control of the Company's then outstanding
           common stock, provided that such person shall not be a wholly-owned
           subsidiary of the Company immediately before it becomes such 30%
           beneficial owner of voting control; or

      (d)  individuals who constitute the Company's Board of Directors on the
           date hereof (the "Incumbent Board") cease for any reason to
           constitute at least a majority thereof, provided, however, that any
           person becoming a director subsequent to the date hereof whose
           election, or nomination for election by the Company's shareholders,
           was approved by a vote of at least three quarters of the directors
           comprising the Incumbent Board (either by a specific vote or by
           approval of the proxy statement of the Company in which such person
           is named as a nominee for director, without objection to such
           nomination) shall be, for purposes of this clause (d), considered as
           though such person were a member of the Incumbent Board.


"Code" means the Internal Revenue Code of 1986, as amended.

"Company" means Canandaigua Wine Company, Inc. and its Subsidiaries, except
where the context indicates that only the parent company is intended.

"Committee" means the committee appointed by the Company's Board of Directors
(the "Committee") consisting of not fewer than the number of members of the
Board of Directors required under Code Section 162(m) and the Rules of the IRS
thereunder for determining performance based compensation which is deductible
by the Company who are "outside directors" as defined from time to time under
the IRS Rules and, to the extent possible are also "Non-Employee Directors" as
defined from time to time under the SEC Rules for approval of Incentive Stock
Options exempt from Section 16(b).  If any member of the Committee does not
qualify as an "outside director", Incentive Stock Options under the Plan for
Covered Employees shall be administered by a subcommittee of the Committee
comprised solely of members who qualify as outside directors to the extent
desireable to preserve the deductibility of such compensation under Section
162(m) of the Code and such subcommittee shall constitute the Committee for all
purposes under the Plan.  The full Board of Directors, in its discretion, may
act as the Committee under the Plan.  The Committee may delegate to

                                     1

<PAGE>
selected officers of the Company individually or acting as a committee any
portion of its authority, except as otherwise expressly provided in the Plan.
In the event of a delegation to management, the term "Committee" as used herein
shall include the officer or committee with respect to the delegated authority.
Notwithstanding any such delegation of authority, the Committee comprised of
members of the Board of Directors shall retain overall responsibility for the
operation of the Plan.  Management acting pursuant to delegated authority shall
not make awards under the Plan to any Covered Employees or other Section 16
insider.

"Common Stock" means the Class A Common Stock of the Company, par value $.01
per Share.

"Covered Employee" means the Chief Executive Officer of the Company and the
four other most highly compensated officers of the Company as such term is
defined under the Rules promulgated under Section 162(m) of the Code and such
other officers as may be designated by the Committee.

"Disability" means the inability of a Participant to perform his or her duties
for a period in excess of the applicable statutory short-term disability
coverage provided by the Company. The date of termination with respect to
Disability shall be the day following the date such short term disability
protection lapses.

"Fair Market Value" of a Share means the closing price of the Common Stock on
the NASDAQ Stock Market or other national stock exchange on which the Common
Stock is actively traded for the date as reported in the WALL STREET JOURNAL,
Eastern Edition or such other standard reference service as the Committee may
select.

"IRS" means the Internal Revenue Service and, if the context permits, the
courts interpreting the Code.

"Incentive Stock Option" means any Stock Option granted under the Plan all of
which are designated as "incentive stock options" within the meaning of Section
422 of the Code or any successor or replacement provision.

"Participant" means any employee of the Company who has received an Incentive
Stock Option under the Plan.

"Plan" means the Incentive Stock Option Plan of the Company, as amended from
time to time.

"Retirement" means a termination of employment by an employee who is at least
60 years of age and after at least 10 years of service with the Company (which
shall include entities acquired by the Company, if the Committee so
determines).

"Rules" means rules, regulations and interpretations issued by the governmental
authority charged with administering any law and any judicial interpretations
applicable thereto.

"SEC" means the Securities and Exchange Commission.

"Shares" means shares of the Company's Class A Common Stock, par value $.01 per
share.

"Subsidiaries" means (a) all corporations of which at least fifty percent of
the voting stock is owned by the Company directly or through one or more
corporations at least fifty percent of whose voting stock is so owned, and (b)
partnerships or other entities in which the Company has, either directly or
indirectly, at least a fifty percent interest in the capital or profits.

"Ten Percent Holder" means a Participant who owns stock possessing more than
ten percent of the total combined voting power of all classes of capital stock
outstanding on the date of determination.

Other Terms:  Any other terms used in the Plan which are defined in Sections
83, 162(m) or 421 of the Internal Revenue Code as amended, or the Rules
thereunder or corresponding provisions of subsequent laws and Rules in effect
at the time Incentive Stock Options are granted under the Plan, shall have the
meanings set forth in such laws or Rules.

                                     2

<PAGE>
                                                                 APPENDIX C

                        CANANDAIGUA WINE COMPANY, INC.
                       ANNUAL MANAGEMENT INCENTIVE PLAN

      This Annual Management Incentive Plan was approved by the Board of
Directors of the Company on June ___, 1997 and shall be effective upon approval
by the stockholders.  Certain capitalized terms used in the Plan are defined in
Annex A.


1.    PURPOSE

      The Plan is designed to enable the Company to attract and retain valued
employees and to provide them with incentives to attain certain annual
performance goals.

2.    ADMINISTRATION

      The Plan shall be administered by a Committee of the Company's Board of
Directors.  This Committee shall consist of at least two members of the
Company's Board of Directors, all of whom are (a) "outside directors" within
the meaning of Section 162(m), and (b) not eligible to participate in the Plan.
Subject to the Plan, the Committee shall possess the sole authority, in its
discretion, to (i) establish and administer the Performance Criteria and
Performance Targets, (ii) select the Participating Executives who will receive
Bonuses under the Plan, (iii) determine the amount of such Bonuses and any
terms, conditions or limitations on the payment of any Bonuses, (iv) interpret
the Plan, (v) make and amend rules and regulations relating to the Plan, and
(vi) make all other determinations necessary or advisable for the
administration of the Plan.

3.    TERMS AND CONDITIONS OF BONUSES

      For each Performance Period, the Committee shall select, at the time the
Performance Criteria and Performance Targets are determined, the Participating
Executives.  Each Participating Executive may receive a Bonus if and only if
the Performance Targets established by the Committee, relative to the
applicable Performance Criteria, are attained.  The applicable Performance
Period and Performance Targets shall be determined by the Committee consistent
with the terms of the Plan and Section 162(m).  The Committee may adjust
Performance Targets to take into account the effects of any Extraordinary Items
equitably in a manner consistent with the determination of the original Bonus,
provided, however, no such adjustment may be made with respect to any Bonus to
a Participating Executive which is intended to qualify as "performance based
compensation" unless such adjustment satisfies the requirements of Section
162(m) and the related Rules.

      The Performance Target with respect to the Performance Criteria must be
established by the Committee in advance of the deadlines applicable under
Section 162(m) and while the performance relating to the Performance Target
remains substantially uncertain within the meaning of Section 162(m).  At the
time the Performance Target is established, the Committee shall provide, in
terms of an objective formula or standard for each Participating Executive, the
method of computing the specific amount that will represent the maximum amount
of Bonus payable to the Participant if the Performance Target is attained.

      Notwithstanding any other provision hereof, no Participating Executive
shall receive a Bonus under the Plan for any fiscal year or other Performance
Period in excess of $2 million.  Any Bonuses awarded by the Committee under the
Plan shall be paid within 30 days after year-end financial results are reported
or, if later, as soon as practicable following the Committee's determinations
and certification under this Section.  Any such payment shall be in cash or
cash equivalent, subject to applicable withholding requirements.
Notwithstanding the foregoing, the Committee may, in its sole discretion, defer
the payout of any Bonus.  In the case of the delay of a Bonus otherwise payable
at or after the attainment and certification of the applicable Performance
Target, any additional amount payable as a result of the delay shall be limited
to the Moody's Average Corporate Bond Yield during the deferral period.

      No Participating Executive shall receive any payment under the Plan
unless the Committee has certified, by resolution or other appropriate action
in writing, that the amount thereof has been accurately determined in
accordance with the terms, conditions and limits of the Plan and that the
Performance Target and any other material terms previously established by the
Committee or set forth in the Plan were in fact satisfied.

4.     TERMINATION OF EMPLOYMENT

                                     1

<PAGE>
      If the employment of a Participating Executive terminates by reason of
such Participating Executive's Retirement, Disability, death or involuntary
termination without Cause, a ratable portion of any applicable Bonus shall be
paid, subject to the attainment of the applicable Performance Target, at or
after the attainment and certification of the applicable Performance Target at
the end of the fiscal year or other Performance Period.  The ratable portion of
the Bonus shall be determined by multiplying the bonus by a fraction, the
numerator of which is the number of full or partial months during the
Performance Period during which the Participating Executive was employed, and
the denominator of which is the number of calendar months in the Performance
Period.  Upon termination of the Participating Executive's employment by
voluntary resignation or for Cause, all Bonuses for which the Participating
Executive may be eligible shall be forfeited unless the Committee otherwise
expressly so provides in a written contract or other written instrument.

5.    ADJUSTMENTS

      In the event of any change in the Company's applicable accounting
principles or practices by reason of any stock dividend, stock split,
recapitalization, reorganization, merger, consolidation, split-up, combination,
exchange of shares, rights offering or other similar change which occurs after
the Performance Targets are established for a given Performance Period, the
amount of the Bonuses paid under the Plan for such Performance Period shall be
automatically adjusted consistent with such change to prevent dilution or
enlargement of the Bonuses under the Plan.

6.    NO EMPLOYMENT RIGHTS

      The Plan shall not confer upon any Participating Executive any right with
respect to continuance as an employee of the Company, nor shall it interfere in
any way with the right of the Company to terminate the Participating
Executive's position as an employee.

7.    DISCRETION OF COMPANY

      Any decision made or action taken by the Company, the Committee or the
Board of Directors in connection with the creation, amendment, construction,
administration, interpretation or effect of the Plan shall be within the
absolute discretion of such entity and shall be conclusive and binding upon all
persons.  No officer, director or member of the Committee shall have any
liability for actions taken or omitted under the Plan by the member or by any
other person.

8.    AMENDMENT AND DISCONTINUANCE

      The Plan may be amended, modified or terminated by the Committee at any
time, and all Bonuses shall be subject to the Plan as amended from time to
time, except that the Committee may not, without the approval of a
Participating Executive adversely affect any rights under the Plan.  No
amendment, modification or termination shall be effective without the approval
of the Board of Directors and/or the stockholders if such approval is necessary
to comply with the applicable provisions of Section 162(m).

9.    CHANGE OF CONTROL

      Notwithstanding other provisions of the Plan, in the event of a Change of
Control of the Company, the Performance Period for a Participating Executive
shall end on the date of the Change of Control and the Performance Target shall
be adjusted to reflect the early termination of the Performance Period.  If the
Performance Target, as adjusted, is deemed satisfied by the Committee, the
Participating Executive may receive a ratable portion of the Bonus that would
have been paid if the Performance Period had not been terminated early and the
Performance Target had been satisfied.  The ratable portion of the Bonus shall
be determined by multiplying the original Bonus by a fraction, the numerator of
which is the number of months from the first day of the Performance Period to
the date of the Change of Control (including any fractional month) and the
denominator of which is the total number of months in the original Performance
Period.

      The Plan shall be binding upon any successor to the Company, whether such
successor is the result of a direct or indirect purchase, merger, consolidation
or other acquisition of all or substantially all of the business and/or assets
of the Company.

10.   SECTION 162(m) CONDITIONS

      It is the intent of the Company that the Plan and Bonuses paid under the
Plan satisfy and be interpreted in a manner that satisfies any applicable
requirements of Section 162(m) as performance-based compensation.  Any
provision, application or interpretation of the Plan

                                     2

<PAGE>
inconsistent with this intent to satisfy the standards in Section 162(m) shall
be disregarded.  Notwithstanding anything to the contrary in the Plan, the
provisions of the Plan may at any time be bifurcated by the Committee in any
manner so that certain provisions of the Plan or any Bonus intended (or
required in order) to satisfy the applicable requirements of Section 162(m) are
applicable only to persons whose compensation is subject to Section 162(m).

11.   NO FUNDING OF THE PLAN

      The Company shall not be required to fund or otherwise segregate any cash
or any other assets which may at any time be paid to any Participating
Executive under the Plan.  The Plan shall constitute an "unfunded" plan of the
Company.  The Company shall not, by any provisions of the Plan, be deemed to be
a trustee of any property, and any rights of any Participating Executive shall
be limited to those of a general unsecured creditor.

12.   NON-TRANSFERABILITY

      Except as expressly provided by the Committee, no benefit payable under
the Plan shall be subject in any manner to anticipation, alienation, sale,
transfer, assignment, pledge, encumbrance or charge, and any such attempted
action shall be void.  This Section shall not apply to an assignment of a
contingency or payment due after the death of a Participating Executive to such
Participating Executive's legal representative or beneficiary.

13.   EFFECTIVE DATE

      The effective date of the Plan shall be the date the Plan is approved by
the Company's stockholders.

14.   DEFINITIONS

      Any terms or provisions used herein which are defined in Section 162(m)
shall have the meanings as therein defined.

15.   GOVERNING LAW

      To the extent not inconsistent with the provisions of Section 162(m), the
Plan shall be construed under the laws of the State of New York.


Dated: June ___, 1997               CANANDAIGUA WINE COMPANY, INC.


                                    By:__________________________________

                                    Title:_______________________________




Date of Stockholder Approval  ________________

                                     3

<PAGE>
                                    ANNEX A
                                      TO
                           CASH BONUS INCENTIVE PLAN

                              CERTAIN DEFINITIONS

          Capitalized terms used in the Plan shall have the meanings set forth
below:

"BONUS" means a cash payment or payment opportunity, as the context requires.

"CAUSE" means, solely for the purposes of the Plan, gross negligence or willful
misconduct or commission of a felony or an act of moral turpitude determined by
the Committee to be detrimental to the best interests of the Company or, if the
Participating Executive is subject to a written agreement with the Company
"cause" shall have the meaning set forth in that agreement.

 "Change in Control" means:

      (a)  there shall be consummated

           (i) any consolidation or merger of the Company in which the Company
           is not the continuing or surviving corporation or pursuant to which
           any Shares are to be converted into cash, securities or other
           property, provided that the consolidation or merger is not with a
           corporation which was a direct or indirect wholly-owned subsidiary
           of the Company or a parent of the Company immediately before the
           consolidation or merger; or

           (ii) any sale, lease, exchange or other transfer (in one transaction
           or a series of related transactions) of all, or substantially all,
           of the assets of the Company; or

      (b)  the stockholders of the Company approve any plan or proposal for the
           liquidation or dissolution of the Company; or

      (c)  any person (as such term is used in Sections 13(d) and 14(d) of the
           Exchange Act) shall become the beneficial owner (within the meaning
           of Rule 13d-3 under the Exchange Act), directly or indirectly, of
           30% or more voting control of the Company's then outstanding common
           stock, provided that such person shall not be a wholly-owned
           subsidiary of the Company immediately before it becomes such 30%
           beneficial owner of voting control; or

      (d)  individuals who constitute the Company's Board of Directors on the
           date hereof (the "Incumbent Board") cease for any reason to
           constitute at least a majority thereof, provided, however, that any
           person becoming a director subsequent to the date hereof whose
           election, or nomination for election by the Company's shareholders,
           was approved by a vote of at least three quarters of the directors
           comprising the Incumbent Board (either by a specific vote or by
           approval of the proxy statement of the Company in which such person
           is named as a nominee for director without objection to such
           nomination) shall be, for purposes of this clause (d), considered as
           though such person were a member of the Incumbent Board.

"CODE" means the Internal Revenue Code of 1986, as amended.

"COMPANY" means Canandaigua Wine Company, Inc. and its Subsidiaries, except
when the context indicates that only the parent company is intended.

"COMMITTEE" means the committee appointed by the Board of Directors of the
Company to administer the Plan as provided in Section 2.

"Disability" means the inability of a Participant to perform his or her duties
for a period in excess of the applicable statutory short-term disability
coverage provided by the Company. The date of termination with respect to
Disability shall be the day following the date such short term disability
protection lapses.

"Extraordinary Items" means (a) items presented as such (or other comparable
terms) on the Company's audited financial statements, (b) extraordinary,
unusual or nonrecurring items of gain or loss, (c) changes in tax or accounting
laws or Rules, and (d) the effects of mergers, acquisitions, divestitures, spin
offs or significant transactions, each of which are identified in the audited
financial statements and notes thereto or in the "management's

                                     1

<PAGE>
discussion and analysis" of the financial statements in a period report filed
with the SEC under the Exchange Act.

"PARTICIPATING EXECUTIVE" means a key employee (including any officer) of the
Company or one of its Subsidiaries selected by the Committee to participate in
the Plan.

"Performance Criteria" means one or more of the following performance criteria
selected by the Committee with respect to any performance-based Award: (a)
increases in the Fair Market Value of a Share, (b) shareholder value added, (c)
cash flow, (d) earnings per share, (e) earnings of the Company before deducting
interest, taxes, depreciation and amortization, (f) return on equity, (g)
return on capital, (h) return on assets or net assets, (i) cost reduction or
control, (j) operating income or net operating income, (k) operating
margins/sales in one or more business segments or product lines, (l) return on
operating revenue, and (m) market share in one or more business segments or
product lines.  Performance criteria may be established on a corporate,
divisional, business unit or consolidated basis and measured absolutely or
relative to the Company's peers.

"Performance Period" means the fiscal year or years or other period established
by the Committee with respect to which the Performance Targets are set by the
Committee.

"Performance Target" means one or more specific objective goal or goals (which
may be cumulative or alternative) that are timely set in writing by the
Committee for each Participant for the applicable Performance Period with
respect to any one or more of the Performance Criteria.

"PLAN" means the Annual Management Incentive Plan of the Company, as amended
from time to time.

"Retirement" means a termination of employment by an employee who is at least
60 years of age and after at least 10 years of service with the Company (which
shall include entities acquired by the Company, if the Committee so
determines).

"Rules" means rules, regulations and interpretations issued by the governmental
authority charged with administering any law and any judicial interpretations
applicable thereto.

"SECTION 162(M)" means Section 162(m) of the Code, together with the
regulations promulgated thereunder, all as amended from time to time.

"SHARES" means shares of the Company's Class A Common Stock, par value $.01 per
share.

"SUBSIDIARIES" means (a) all corporations of which at least fifty percent of
the voting stock is owned by the Company directly or through one or more
corporations at least fifty percent of whose voting stock is so owned, and (b)
partnerships or other entities in which the Company has, either directly or
indirectly, at least a fifty percent interest in the capital or profits.

                                     2

<PAGE>



                      CANANDAIGUA WINE COMPANY, INC.

      PROXY FOR CLASS A COMMON STOCK AND CLASS B COMMON STOCK
                              BALLOT

          The undersigned hereby appoints David S. Sorce and Thomas S.
Summer, or any one of them, proxies for the undersigned with full power of
substitution to vote all shares of CANANDAIGUA WINE COMPANY, INC. (the
"Company") owned by the undersigned at the Annual Meeting of Stockholders
to be held at Chase Tower, One Chase Square, Rochester, New York, on
Tuesday, July 22, 1997, at 11:00 a.m., local time, and at any adjournments
thereof (the "Meeting").

          Class A Stockholders, voting as a separate class, are entitled to
elect two directors at the Meeting.  Class B Stockholders, voting as a
separate class, are entitled to elect four directors at the Meeting.
Please refer to the Proxy Statement for details.  Your Shares (if any) of
the Class A Common Stock are designated "CLA" and/or "ESP" on the back of
this card and your Shares (if any) of Class B Common Stock are designated
"CLB".  PLEASE SIGN ON THE BACK.

          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF
THE COMPANY.  THIS PROXY WILL BE VOTED AS SPECIFIED BY THE UNDERSIGNED.
THIS PROXY REVOKES ANY PRIOR PROXY GIVEN BY THE UNDERSIGNED.  UNLESS
AUTHORITY TO VOTE FOR ONE OR MORE OF THE NOMINEES IS SPECIFICALLY WITHHELD,
A SIGNED PROXY WILL BE VOTED FOR THE ELECTION OF DIRECTORS AND, UNLESS
OTHERWISE SPECIFIED, THIS PROXY WILL BE VOTED FOR PROPOSALS 2 THROUGH 6.

          TO APPROVE THE BOARD OF DIRECTORS' RECOMMENDATIONS, SIMPLY SIGN
ON THE BACK.  YOU NEED NOT MARK ANY BOXES.


            CONTINUED AND TO BE SIGNED ON REVERSE SIDE
                                               [SEE REVERSE SIDE]


<PAGE>

[X] PLEASE MARK VOTES AS IN THIS EXAMPLE.

1.  Election of Directors:  To elect Directors as set forth in the Proxy
Statement.


CLASS A STOCKHOLDERS                    CLASS B STOCKHOLDERS

George Bresler, James A. Locke, III     Marvin Sands, Richard Sands, Robert
                                        Sands, Bertram E. Silk

FOR            WITHHELD                 FOR          WITHHELD
[   ]          [   ]                    [   ]        [   ]

[   ]-----------------------------      [   ]----------------
    For, except vote withheld from           For, except vote
    the following nominee:                   withheld from the following
                                             nominees(s):





2. Proposal to amend the Company's Restated Certificate of Incorporation to
   change the name of the Company to Canandaigua Brands, Inc.

FOR            AGAINST             ABSTAIN
[   ]          [   ]               [   ]



3. Proposal to approve the amendment and restatement of the Stock Option and
   Stock Appreciation Right Plan as the Long-Term Stock Incentive Plan.

FOR            AGAINST             ABSTAIN
[   ]          [   ]               [   ]



4. Proposal to approve the Incentive Stock Option Plan.

FOR            AGAINST             ABSTAIN
[   ]          [   ]               [   ]




5. Proposal to approve the Annual Management Incentive Plan.

FOR            AGAINST             ABSTAIN
[   ]          [   ]               [   ]



6. Proposal to ratify the selection of Arthur Andersen LLP, Certified Public
   Accountants, as the Company's independent auditors for the fiscal year
   ending February 28, 1998.

FOR            AGAINST             ABSTAIN
[   ]          [   ]               [   ]


7. In their discretion, the proxies are authorized to vote upon such other
   business not known at the time of the solicitation of this Proxy as may
   properly come before the Meeting or at any adjournments thereof.

   [   ] MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT


NOTE:  Please date this Proxy and sign your name below exactly as it appears
hereon.  Executors, administrators, trustees, etc. should so indicate when
signing.  If the stockholder is a corporation or other entity, the full entity
name should be inserted and the Proxy signed by a duly authorized
representative of the entity, indicating his or her title or capacity.


The undersigned acknowledges receipt with this Proxy of a copy of the Notice of
Annual Meeting and Proxy Statement dated June___, 1997, describing more fully
the proposals set forth herein.


Signature: ______________________________ Dated: ____________________

Signature: ______________________________ Dated: ____________________




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