CANANDAIGUA BRANDS INC
10-Q, 1997-09-30
BEVERAGES
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                                    FORM 10-Q
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
(Mark One)

[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934
For the quarterly period ended August 31,1997
                               --------------

                                       OR

[ ]  TRANSITION  REPORT  PURSUANT  TO SECTION  13 OR 15(d) OF THE  SECURITIES
     EXCHANGE ACT OF 1934
For the transition period from to                  to
                                  ----------------    ----------------

                          COMMISSION FILE NUMBER 0-7570

    DELAWARE            CANANDAIGUA BRANDS, INC.                 16-0716709
                             AND ITS SUBSIDIARIES:
    NEW YORK            BATAVIA WINE CELLARS, INC.               16-1222994
    NEW YORK            CANANDAIGUA WINE COMPANY, INC.           16-1462887
    DELAWARE            BARTON INCORPORATED                      36-3500366
    DELAWARE            BARTON BRANDS, LTD.                      36-3185921
    MARYLAND            BARTON BEERS, LTD.                       36-2855879
    CONNECTICUT         BARTON BRANDS OF CALIFORNIA, INC.        06-1048198
    GEORGIA             BARTON BRANDS OF GEORGIA, INC.           58-1215938
    NEW YORK            BARTON DISTILLERS IMPORT CORP.           13-1794441
    DELAWARE            BARTON FINANCIAL CORPORATION             51-0311795
    WISCONSIN           STEVENS POINT BEVERAGE CO.               39-0638900
    ILLINOIS            MONARCH IMPORT COMPANY                   36-3539106
    GEORGIA             THE VIKING DISTILLERY, INC.              58-2183528

(State or other         (Exact name of registrant as         (I.R.S. Employer
jurisdiction of         specified in its charter)            Identification No.)
incorporation or
organization)

           235 NORTH BLOOMFIELD ROAD, CANANDAIGUA, NEW YORK    14424
           ---------------------------------------------------------
             (Address of principal executive offices)     (Zip Code)


                                 (716) 393-4130
                                 --------------
               (Registrant's telephone number including area code)


 THE FORMER NAME OF CANANDAIGUA BRANDS, INC. WAS CANANDAIGUA WINE COMPANY, INC.
 ------------------------------------------------------------------------------
      THE FORMER NAME OF CANANDAIGUA WINE COMPANY, INC. (A SUBSIDIARY) WAS
      --------------------------------------------------------------------
                             CANANDAIGUA WEST, INC.
                             ----------------------
                   (Former name, if changed since last report)


                 116 BUFFALO STREET, CANANDAIGUA, NEW YORK 14424
                 -----------------------------------------------
                 (Former address, if changed since last report)


<PAGE>

Indicate  by check mark  whether  the  Registrants  (1) have  filed all  reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
Registrants  were required to file such  reports),  and (2) have been subject to
such filing requirements for the past 90 days.
Yes X   No 
   ---     ---

The number of shares  outstanding  with respect to each of the classes of common
stock of Canandaigua Brands,  Inc., as of September 26, 1997, is set forth below
(all of the  Registrants,  other than  Canandaigua  Brands,  Inc., are direct or
indirect wholly-owned subsidiaries of Canandaigua Brands, Inc.):

      CLASS                                         NUMBER OF SHARES OUTSTANDING
      -----                                         ----------------------------

Class A Common Stock, Par Value $.01 Per Share               15,325,024
Class B Common Stock, Par Value $.01 Per Share                3,330,458

<PAGE>
                                     Page 1


                                        PART I - FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS.

<TABLE>
                                   CANANDAIGUA BRANDS, INC. AND SUBSIDIARIES
                                          CONSOLIDATED BALANCE SHEETS
                                       (in thousands, except share data)
<CAPTION>
                                                           August 31, 1997     February 28, 1997
                                                           ---------------     -----------------
                                                             (unaudited)
<S>                                                          <C>                  <C>
                 ASSETS
                 ------
CURRENT ASSETS:
  Cash and cash investments                                  $     4,278          $    10,010
  Accounts receivable, net                                       160,885              142,592
  Inventories, net                                               334,756              326,626
  Prepaid expenses and other current assets                       20,562               21,787
                                                             -----------          -----------
    Total current assets                                         520,481              501,015
PROPERTY, PLANT AND EQUIPMENT, net                               246,712              249,552
OTHER ASSETS                                                     265,757              270,334
                                                             -----------          -----------
  Total assets                                               $ 1,032,950          $ 1,020,901
                                                             ===========          ===========
    LIABILITIES AND STOCKHOLDERS' EQUITY
    ------------------------------------
CURRENT LIABILITIES:
  Notes payable                                              $    29,200          $    57,000
  Current maturities of long-term debt                            40,119               40,467
  Accounts payable                                               120,511               63,492
  Accrued Federal and state excise taxes                          19,727               17,058
  Other accrued expenses and liabilities                          73,713               68,556
                                                             -----------          -----------
    Total current liabilities                                    283,270              246,573
                                                             -----------          -----------
LONG-TERM DEBT, less current maturities                          298,995              338,884
                                                             -----------          -----------
DEFERRED INCOME TAXES                                             62,695               61,395
                                                             -----------          -----------
OTHER LIABILITIES                                                  8,577                9,316
                                                             -----------          -----------
COMMITMENTS AND CONTINGENCIES

STOCKHOLDERS' EQUITY:
  Class A Common Stock, $.01 par value-
    Authorized, 60,000,000 shares;
    Issued, 17,515,029 shares at August 31, 1997,
    and 17,462,332 shares at February 28, 1997                       175                  174
  Class B Convertible Common Stock, $.01 par value-
    Authorized, 20,000,000 shares;
    Issued, 3,956,183 shares at August 31, 1997, and
    February 28, 1997                                                 40                   40
  Additional paid-in capital                                     223,806              222,336
  Retained earnings                                              192,686              170,275
                                                             -----------          -----------
                                                                 416,707              392,825
                                                             -----------          -----------
  Less-Treasury stock-
  Class A Common Stock, 2,267,119 shares at
    August 31, 1997, and 1,915,468 shares at
    February 28, 1997, at cost                                   (35,087)             (25,885)
  Class B Convertible Common Stock, 625,725 shares
    at August 31, 1997, and February 28, 1997, at cost            (2,207)              (2,207)
                                                             -----------          -----------
                                                                 (37,294)             (28,092)
                                                             -----------          -----------
    Total stockholders' equity                                   379,413              364,733
                                                             -----------          -----------
  Total liabilities and stockholders' equity                 $ 1,032,950          $ 1,020,901
                                                             ===========          ===========

<FN>
The accompanying notes to consolidated financial statements are an integral part of these balance sheets.
</FN>
</TABLE>
<PAGE>
                                     Page 2

<TABLE>
                                          CANANDAIGUA BRANDS, INC. AND SUBSIDIARIES
                                              CONSOLIDATED STATEMENTS OF INCOME
                                              (in thousands, except share data)

<CAPTION>
                                              For the Six Months Ended August 31,     For the Three Months Ended August 31,
                                              -----------------------------------     -------------------------------------
                                                      1997             1996                   1997              1996
                                                  -----------      -----------            -----------       -----------
                                                  (unaudited)      (unaudited)            (unaudited)       (unaudited)

<S>                                               <C>              <C>                    <C>               <C>
GROSS SALES                                       $  820,326       $  754,866             $  409,288        $  378,037
  Less - Excise taxes                               (212,791)        (199,155)              (107,764)          (98,819)
                                                  ----------       ----------             ----------        ----------
    Net sales                                        607,535          555,711                301,524           279,218
COST OF PRODUCT SOLD                                (442,044)        (412,969)              (216,765)         (209,383)
                                                  ----------       ----------             ----------        ----------
    Gross profit                                     165,491          142,742                 84,759            69,835
SELLING, GENERAL AND
  ADMINISTRATIVE EXPENSES                           (111,483)        (102,870)               (56,258)          (52,927)
                                                  ----------       ----------             ----------        ----------
    Operating income                                  54,008           39,872                 28,501            16,908
INTEREST EXPENSE, net                                (16,024)         (16,803)                (7,545)           (8,008)
                                                  ----------       ----------             ----------        ----------
    Income before provision for Federal
      and state income taxes                          37,984           23,069                 20,956             8,900
PROVISION FOR FEDERAL AND
  STATE INCOME TAXES                                 (15,573)          (9,627)                (8,591)           (3,959)
                                                  ----------       ----------             ----------        ----------
NET INCOME                                        $   22,411       $   13,442             $   12,365        $    4,941
                                                  ==========       ==========             ==========        ==========

SHARE DATA:
Net income per common and common
  equivalent share:
    Primary                                       $     1.17       $     0.68             $     0.64        $     0.25
                                                  ==========       ==========             ==========        ==========
    Fully diluted                                 $     1.15       $     0.68             $     0.64        $     0.25
                                                  ==========       ==========             ==========        ==========
Weighted average common and common
  equivalent shares outstanding:
    Primary                                       19,235,529       19,794,740             19,241,969        19,653,489
    Fully diluted                                 19,416,282       19,794,740             19,317,865        19,653,489

<FN>
        The accompanying notes to consolidated financial statements are an integral part of these statements.
</FN>
</TABLE>
<PAGE>
                                     Page 3

<TABLE>
                                  CANANDAIGUA BRANDS, INC. AND SUBSIDIARIES
                                    CONSOLIDATED STATEMENTS OF CASH FLOWS
                                                (in thousands)
<CAPTION>
                                                                  For the Six Months Ended August 31,
                                                                  -----------------------------------
                                                                          1997             1996
                                                                      -----------      -----------
                                                                      (unaudited)      (unaudited)
<S>                                                                   <C>              <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income                                                          $   22,411       $   13,442

Adjustments to reconcile net income to net
  cash  provided  by  operating activities:
    Depreciation of property, plant and equipment                         12,625           12,424
    Deferred tax provision                                                 4,900             -
    Amortization of intangible assets                                      4,699            4,857
    Stock option expense                                                     350               13
    Amortization of discount on long-term debt                               172             -
    (Gain) loss on sale of property, plant and equipment                    (883)             201
    Change in operating assets and liabilities:  
      Accounts receivable, net                                           (17,518)          (9,872)
      Inventories, net                                                    (8,131)          13,333
      Prepaid expenses and other current assets                            1,285            5,109
      Accounts payable                                                    57,408           43,569
      Accrued Federal and state excise taxes                               2,669            1,845
      Other accrued expenses and liabilities                               1,584           13,351
    Other                                                                   (717)          (8,466)
                                                                      ----------       ----------
      Total adjustments                                                   58,443           76,364
                                                                      ----------       ----------
      Net cash provided by operating activities                           80,854           89,806
                                                                      ----------       ----------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchases of property, plant and equipment, net of minor disposals     (18,213)         (21,795)
  Proceeds from sale of property, plant and equipment                      8,512            5,200
                                                                      ----------       ----------
      Net cash used in investing activities                               (9,701)         (16,595)
                                                                      ----------       ----------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Principal payments of long-term debt                                   (40,409)         (20,443)
  Net repayments of notes payable                                        (27,800)         (49,300)
  Purchases of treasury stock                                             (9,233)          (5,434)
  Payment of issuance costs of long-term debt                               (388)            -
  Exercise of employee stock options                                         741             -
  Proceeds from employee stock purchases                                     204              657
                                                                      ----------       ----------
      Net cash used in financing activities                              (76,885)         (74,520)
                                                                      ----------       ----------
NET DECREASE IN CASH AND CASH INVESTMENTS                                 (5,732)          (1,309)
CASH AND CASH INVESTMENTS, beginning of period                            10,010            3,339
                                                                      ----------       ----------
CASH AND CASH INVESTMENTS, end of period                              $    4,278       $    2,030
                                                                      ==========       ==========
<FN>
The accompanying notes to consolidated financial statements are an integral part of these statements.
</FN>
</TABLE>
<PAGE>
                                     Page 4


                    CANANDAIGUA BRANDS, INC. AND SUBSIDIARIES
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                                 AUGUST 31, 1997

1)   MANAGEMENT'S REPRESENTATIONS:

     The condensed  consolidated  financial statements included herein have been
prepared by the Company, without audit, pursuant to the rules and regulations of
the Securities and Exchange Commission applicable to quarterly reporting on Form
10-Q and reflect,  in the opinion of the Company,  all adjustments  necessary to
present  the  financial   information  for  Canandaigua  Brands,  Inc.  and  its
subsidiaries.  All such  adjustments are of a normal recurring  nature.  Certain
information and footnote disclosures normally included in financial  statements,
prepared in accordance with generally accepted accounting principles,  have been
condensed  or  omitted  as  permitted  by  such  rules  and  regulations.  These
consolidated   financial   statements  and  related  notes  should  be  read  in
conjunction  with  the  consolidated  financial  statements  and  related  notes
included in the  Company's  Annual Report on Form 10-K for the fiscal year ended
February 28, 1997.

2)   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

     Certain August 1996 balances have been reclassified to conform with current
year presentation.

3)   INVENTORIES:

     Inventories  are valued at the lower of cost  (computed in accordance  with
the last-in, first-out (LIFO) or first-in,  first-out (FIFO) methods) or market.
Substantially all of the inventories are valued using the LIFO method.  Elements
of cost include materials, labor and overhead and consist of the following:

                                               August 31,     February 28,
                                                  1997            1997
                                              -----------     -----------
   (in thousands)
   Raw materials and supplies                 $    12,657     $    14,191
   Wines and distilled spirits in process         246,672         262,289
   Finished case goods                            100,748          72,526
                                              -----------     -----------
                                                  360,077         349,006
   Less - LIFO reserve                            (25,321)        (22,380)
                                              -----------     -----------
                                              $   334,756     $   326,626
                                              ===========     ===========

     Information related to the FIFO method of inventory valuation may be useful
in comparing  operating  results to those companies not using the LIFO method of
inventory valuation. If the FIFO method had been used, reported net income would
have been $1.7 million,  or $0.09 per share on a fully diluted basis, higher for
the six months ended  August 31,  1997,  and reported net income would have been
$8.0 million,  or $0.41 per share on a fully diluted  basis,  higher for the six
months ended August 31, 1996.

<PAGE>
                                     Page 5


4)   NET INCOME PER COMMON AND COMMON EQUIVALENT SHARE:

     Net income per common and common  equivalent share is based on the weighted
average  number of common and  dilutive  common  equivalent  shares  outstanding
during each period. Dilutive common equivalent shares consist of stock options.

5)   STOCK INCENTIVE PLANS:

     At the  Company's  Annual  Meeting of  Stockholders  held on July 22, 1997,
stockholders  approved the amendment  and  restatement  of the  Company's  Stock
Option and Stock  Appreciation  Right Plan as the Long-Term Stock Incentive Plan
and the adoption of the Company's Incentive Stock Option Plan.

     Under the Long-Term  Stock  Incentive  Plan,  non-qualified  stock options,
stock appreciation rights,  restricted stock and other stock-based awards may be
granted to  employees,  officers and  directors of the Company.  Grants,  in the
aggregate,  may not  exceed  4,000,000  shares of the  Company's  Class A Common
Stock.

     Under the  Incentive  Stock Option  Plan,  incentive  stock  options may be
granted  to  employees,  including  officers,  of the  Company.  Grants,  in the
aggregate,  may not  exceed  1,000,000  shares of the  Company's  Class A Common
Stock. The exercise price of any incentive stock option may not be less than the
fair market value of the shares on the date of grant.

6)   SUMMARIZED FINANCIAL INFORMATION - SUBSIDIARY GUARANTORS:

     The  subsidiary  guarantors  are wholly owned and the  guarantees are full,
unconditional,   joint  and  several  obligations  of  each  of  the  subsidiary
guarantors.  Summarized financial  information for the subsidiary  guarantors is
set forth below.  Separate financial statements for the subsidiary guarantors of
the Company are not  presented  because  the  Company has  determined  that such
financial  statements  would  not  be  material  to  investors.  The  subsidiary
guarantors comprise all of the direct and indirect  subsidiaries of the Company,
other  than  the  non-guarantor  subsidiaries  which  individually,  and  in the
aggregate, are inconsequential.  There are no restrictions on the ability of the
subsidiary  guarantors  to  transfer  funds to the  Company  in the form of cash
dividends or loan  repayments.  The subsidiary  guarantors may not loan funds to
the Company.

     The  following  table  presents   summarized   financial   information  for
subsidiary  guarantors  in  connection  with all of the  Company's  8.75% Senior
Subordinated Notes:

                                          August 31,      February 28,
                                             1997             1997
                                          ----------      -----------
         (in thousands)
         Balance Sheet Data:
           Current assets                 $  423,854      $   401,870
           Noncurrent assets              $  395,735      $   403,068
           Current liabilities            $  148,833      $   100,009
           Noncurrent liabilities         $   64,701      $    65,300


<PAGE>
                                     Page 6
<TABLE>
<CAPTION>
                                          For the Six Months Ended   For the Three Months Ended
                                                 August 31,                  August 31,
                                          ------------------------   --------------------------
                                             1997          1996          1997          1996
(in thousands)                             --------      --------      --------      --------
<S>                                        <C>           <C>           <C>           <C>
Income Statement Data:
  Net sales                                $514,338      $471,868      $253,064      $241,183
  Gross profit                             $106,425      $ 94,422      $ 53,093      $ 48,867
  Income before provision for Federal
    and state income taxes                 $ 41,448      $ 34,112      $ 20,233      $ 18,302
  Net income                               $ 24,768      $ 20,223      $ 12,103      $ 10,660
</TABLE>

7)   ACCOUNTING PRONOUNCEMENTS:

     In February  1997,  Statement of Financial  Accounting  Standards  No. 128,
"Earnings  per Share,"  (SFAS No. 128) and  Statement  of  Financial  Accounting
Standards No. 129,  "Disclosure of Information  about Capital  Structure," (SFAS
No. 129) were issued.  SFAS No. 128  requires  the Company to present  basic and
diluted earnings per share in the financial statements.  The Company is required
to adopt  SFAS No.  128 for the year  ending  February  28,  1998,  and  restate
previously  reported  earnings per share.  Early adoption is not permitted.  The
Company  believes  the effect of  adoption  will not be  material.  SFAS No. 129
consolidates specific existing disclosure requirements and establishes standards
for disclosing  information about an entity's capital structure.  The Company is
required  to adopt SFAS No.  129 for the year  ending  February  28,  1998.  The
Company believes the effect of adoption will not be material.

     In  June  1997,  Statement  of  Financial  Accounting  Standards  No.  130,
"Reporting  Comprehensive  Income,"  (SFAS No. 130) and  Statement  of Financial
Accounting  Standards No. 131,  "Disclosures about Segments of an Enterprise and
Related  Information,"  (SFAS No.  131) were  issued.  SFAS No. 130  establishes
standards for reporting and display of  comprehensive  income and its components
in a full set of financial statements. The Company is required to adopt SFAS No.
130  for  interim   periods   and  fiscal   years   beginning   March  1,  1998.
Reclassification  of  financial  statements  for earlier  periods  provided  for
comparative  purposes is required.  The Company  believes the effect of adoption
will  not  be  material.  SFAS  No.  131  establishes  standards  for  reporting
information about operating segments in annual financial statements and requires
reporting of selected information in interim financial  statements.  The Company
is required to adopt SFAS No. 131 for fiscal years  beginning March 1, 1998, and
for  interim  periods  beginning  March  1,  1999.  Restatement  of  comparative
information  for earlier  years is required in the initial  year of adoption and
comparative  information  for interim periods in the initial year of adoption is
to be  reported  for  interim  periods in the second  year of  application.  The
Company  has not yet  determined  the  impact of SFAS No.  131 on its  financial
statements.

<PAGE>
                                     Page 7


ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
         OF OPERATIONS.

INTRODUCTION
- ------------

     The following  discussion and analysis  summarizes the significant  factors
affecting  (i)  consolidated  results of operations of the Company for the three
months  ended August 31, 1997  ("Second  Quarter  1998"),  compared to the three
months ended August 31, 1996  ("Second  Quarter  1997"),  and for the six months
ended  August 31, 1997 ("Six  Months  1998"),  compared to the six months  ended
August 31, 1996 ("Six Months 1997"),  and (ii)  financial  liquidity and capital
resources for the six months ended August 31, 1997. This discussion and analysis
should  be  read  in  conjunction  with  the  Company's  consolidated  financial
statements and notes thereto  included herein and in the Company's Annual Report
on Form 10-K for the fiscal year ended February 28, 1997.

     The Company  operates  primarily  in the  beverage  alcohol  industry.  The
Company is  principally  a producer  and  supplier of wines and an importer  and
producer of beers and distilled spirits.  The Company's branded products and its
other  products  and  services  are  marketed  by  three  operating   divisions:
Canandaigua Wine Company, Barton Beers and Barton Brands.

RESULTS OF OPERATIONS
- ---------------------

SECOND QUARTER 1998 COMPARED TO SECOND QUARTER 1997

     NET SALES

     The following  table sets forth the net sales (in thousands of dollars) and
unit  volumes (in  thousands  of cases),  if  applicable,  for branded  beverage
alcohol  products and other products and services sold by the Company for Second
Quarter 1998 and Second Quarter 1997.

<TABLE>
<CAPTION>
                               Second Quarter 1998 Compared to Second Quarter 1997
                      ---------------------------------------------------------------------
                                  Net Sales                            Unit Volume
                      ----------------------------------      -----------------------------
Branded Beverage                              %Increase/                         %Increase/
Alcohol Products:        1998        1997     (Decrease)       1998      1997    (Decrease)
                      ---------   ---------   ----------      ------    ------   ----------
  <S>                 <C>         <C>           <C>           <C>       <C>         <C>
  Wine                $ 122,099   $ 116,746       4.6%         6,442     6,195       4.0%
  Beer                  108,383      90,457      19.8%         8,691     7,227      20.3%
  Spirits                51,372      44,700      14.9%         2,575     2,356       9.3%
Other (a)                19,670      27,315     (28.0%)         N/A       N/A        N/A
                      ---------   ---------      -----        ------    ------      -----
                      $ 301,524   $ 279,218       8.0%        17,708    15,778      12.2%
                      =========   =========      =====        ======    ======      =====
<FN>
(a)  Other  consists  primarily  of  non-branded   concentrate  sales,  contract
     bottling and other  production  services and bulk  product  sales,  none of
     which are sold in case quantities.
</FN>
</TABLE>

     Net sales for Second  Quarter 1998  increased to $301.5 million from $279.2
million for Second  Quarter 1997, an increase of $22.3  million,  or 8.0%.  This
increase  resulted  primarily  from (i) $17.9 million of additional  beer sales,
largely Mexican beers,  (ii) $6.7 million of additional  spirits sales and (iii)
$6.4 million of additional  table wine sales.  These  increases  were  partially
offset by lower sales of grape  juice  concentrate  and  sparkling  wines.  Unit
volume for branded  beverage  alcohol products for Second Quarter 1998 increased
12.2% as compared to Second Quarter 1997.  The unit volume  increase was largely
the result of  increased  sales of the  Company's  Mexican  beer  brands and its
spirits  brands.  The unit volume  increase in wine was  primarily the result of
increased sales of the Company's table wine brands.

<PAGE>
                                     Page 8

     GROSS PROFIT

     The Company's  gross profit  increased to $84.8 million for Second  Quarter
1998 from $69.8 million for Second  Quarter 1997, an increase of $14.9  million,
or 21.4%. As a percent of net sales,  gross profit increased to 28.1% for Second
Quarter 1998 from 25.0% for Second  Quarter 1997.  The dollar  increase in gross
profit  resulted  primarily  from higher  gross  profit from  branded wine sales
related to cost structure improvements, pricing initiatives and additional sales
volume,  increased  sales of beer and higher gross  profit from  spirits  brands
related to higher selling prices and increased volume.

     In general,  the preferred method of accounting for inventory  valuation is
the last-in,  first-out  method  ("LIFO")  because,  in most  circumstances,  it
results in a better matching of costs and revenues.  For comparison  purposes to
companies  using the  first-in,  first-out  method of  accounting  for inventory
valuation  ("FIFO") only, gross profit reflected a reduction of $0.6 million and
$7.9 million in Second Quarter 1998 and Second Quarter 1997,  respectively,  due
to the Company's LIFO accounting  method.  The Company's gross profit for Second
Quarter 1998 reflects the cumulative effect of revised cost estimates, including
more favorable grape costs than had been estimated in first quarter 1998.

     SELLING, GENERAL AND ADMINISTRATIVE EXPENSES

     Selling, general and administrative expenses increased to $56.3 million for
Second  Quarter 1998 from $52.9 million for Second  Quarter 1997, an increase of
$3.3 million, or 6.3%. Selling, general and administrative expenses as a percent
of net sales decreased to 18.7% for Second Quarter 1998 as compared to 19.0% for
Second Quarter 1997. The dollar increase in selling,  general and administrative
expenses  resulted  principally  from selling and other expenses  related to the
Company's increased sales volume and overall growth.

     INTEREST EXPENSE, NET

     Net interest expense decreased to $7.5 million for Second Quarter 1998 from
$8.0 million for Second  Quarter 1997, a decrease of $0.5 million,  or 5.8%. The
decrease was  primarily due to a decrease in the  Company's  average  borrowings
which was partially offset by an increase in the average interest rate.

     PROVISION FOR FEDERAL AND STATE INCOME TAXES

     The Company's effective tax rate for Second Quarter 1998 decreased to 41.0%
from  44.5%  for  Second  Quarter  1997 as Second  Quarter  1997  reflected  the
cumulative  impact  of a higher  effective  tax  rate in  California  caused  by
statutory limitations on the Company's ability to utilize certain deductions.

     NET INCOME

     As a result of the above factors, net income increased to $12.4 million for
Second  Quarter 1998 from $4.9 million for Second  Quarter  1997, an increase of
$7.4 million, or 150.3%.

     For  financial  analysis  purposes  only,  the  Company's  earnings  before
interest,  taxes,  depreciation and  amortization  ("EBITDA") for Second Quarter
1998 was $37.0  million,  an  increase  of $11.4  million  over  EBITDA of $25.6
million  for  Second  Quarter  1997.  EBITDA  should  not  be  construed  as  an
alternative to operating  income or net cash flow from operating  activities and
should not be  construed  as an  indication  of  operating  performance  or as a
measure of liquidity.

<PAGE>
                                     Page 9


SIX MONTHS 1998 COMPARED TO SIX MONTHS 1997

     NET SALES

     The following  table sets forth the net sales (in thousands of dollars) and
unit  volumes (in  thousands  of cases),  if  applicable,  for branded  beverage
alcohol  products and other  products  and services  sold by the Company for Six
Months 1998 and Six Months 1997.

<TABLE>
<CAPTION>
                                     Six Months 1998 Compared to Six Months 1997
                      ------------------------------------------------------------------------
                                  Net Sales                              Unit Volume
                      ----------------------------------       -------------------------------
Branded Beverage                              %Increase/                            %Increase/
Alcohol Products:        1998        1997     (Decrease)        1998       1997     (Decrease)
                      ---------   ---------   ----------       ------     ------    ----------
  <S>                 <C>         <C>           <C>            <C>        <C>          <C>
  Wine                $ 247,538   $ 240,404       3.0%         13,162     12,866        2.3%
  Beer                  205,996     163,314      26.1%         16,439     13,072       25.8%
  Spirits               101,734      90,222      12.8%          5,124      4,759        7.7%
Other (a)                52,267      61,771     (15.4%)          N/A        N/A         N/A
                      ---------   ---------      -----         ------     ------       -----
                      $ 607,535   $ 555,711       9.3%         34,725     30,697       13.1%
                      =========   =========      =====         ======     ======       =====
<FN>
(a)  Other  consists  primarily  of  non-branded   concentrate  sales,  contract
     bottling and other  production  services and bulk  product  sales,  none of
     which are sold in case quantities.
</FN>
</TABLE>

     Net sales for Six Months  1998  increased  to $607.5  million  from  $555.7
million  for Six Months  1997,  an  increase  of $51.8  million,  or 9.3%.  This
increase  resulted  primarily  from (i) $42.7 million of additional  beer sales,
largely Mexican beers, (ii) $11.5 million of additional  spirits sales and (iii)
$10.7 million of additional  table wine sales.  These  increases  were partially
offset by lower sales of grape juice  concentrate,  sparkling  wines and dessert
wines.  Unit volume for branded  beverage  alcohol  products for Six Months 1998
increased  13.1% as compared to Six Months  1997.  The unit volume  increase was
largely the result of increased  sales of the Company's  Mexican beer brands and
its spirits brands.  The increase in table wine brands unit volume was partially
offset by a decrease in unit volume of dessert  wine brands and  sparkling  wine
brands.

     GROSS PROFIT

     The Company's gross profit  increased to $165.5 million for Six Months 1998
from $142.7 million for Six Months 1997, an increase of $22.7 million, or 15.9%.
As a percent of net sales,  gross profit  increased to 27.2% for Six Months 1998
from 25.7% for Six Months 1997.  The dollar  increase in gross  profit  resulted
primarily from increased sales of beer,  higher gross profit from spirits brands
related to higher selling prices and increased  volume,  and higher gross profit
from  branded  wine  and  grape  juice  concentrate  sales  related  to  pricing
initiatives and cost structure  improvements,  partially  offset by higher grape
costs.

     In general,  the preferred method of accounting for inventory  valuation is
the last-in,  first-out  method  ("LIFO")  because,  in most  circumstances,  it
results in a better matching of costs and revenues.  For comparison  purposes to
companies  using the  first-in,  first-out  method of  accounting  for inventory
valuation  ("FIFO") only, gross profit reflected a reduction of $2.9 million and
$13.8 million in Six Months 1998 and Six Months 1997,  respectively,  due to the
Company's LIFO accounting method.

<PAGE>
                                    Page 10


     SELLING, GENERAL AND ADMINISTRATIVE EXPENSES

     Selling,  general and  administrative  expenses increased to $111.5 million
for Six Months 1998 from $102.9 million for Six Months 1997, an increase of $8.6
million, or 8.4%. Selling,  general and administrative  expenses as a percent of
net sales  decreased  to 18.4% for Six Months  1998 as compared to 18.5% for Six
Months 1997. The dollar increase in selling, general and administrative expenses
resulted  principally  from selling and other expenses  related to the Company's
increased sales volume and overall growth.

     INTEREST EXPENSE, NET

     Net interest  expense  decreased to $16.0  million for Six Months 1998 from
$16.8  million for Six Months 1997,  a decrease of $0.8  million,  or 4.8%.  The
decrease was  primarily due to a decrease in the  Company's  average  borrowings
which was partially offset by an increase in the average interest rate.

     PROVISION FOR FEDERAL AND STATE INCOME TAXES

     The  Company's  effective  tax rate for Six Months 1998  decreased to 41.0%
from 41.7% for Six Months 1997 as Six Months 1997  reflected a higher  effective
tax rate in California caused by statutory  limitations on the Company's ability
to utilize certain deductions.

     NET INCOME

     As a result of the above factors, net income increased to $22.4 million for
Six Months  1998 from $13.4  million  for Six Months  1997,  an increase of $9.0
million, or 66.7%.

     For  financial  analysis  purposes  only,  the  Company's  earnings  before
interest,  taxes,  depreciation and amortization  ("EBITDA") for Six Months 1998
was $71.3 million, an increase of $14.2 million over EBITDA of $57.2 million for
Six Months 1997.  EBITDA should not be construed as an  alternative to operating
income or net cash flow from operating activities and should not be construed as
an indication of operating performance or as a measure of liquidity.

FINANCIAL LIQUIDITY AND CAPITAL RESOURCES
- -----------------------------------------

GENERAL

     The  Company's  principal  use of cash in its  operating  activities is for
purchasing and carrying  inventories.  The Company's primary source of liquidity
has historically  been cash flow from operations,  except during the annual fall
grape harvests when the Company has relied on short-term borrowings.  The annual
grape crush  normally  begins in August and runs  through  October.  The Company
generally  begins  purchasing  grapes in August  with  payments  for such grapes
beginning to come due in  September.  The  Company's  short-term  borrowings  to
support  such  purchases  generally  reach their  highest  levels in November or
December. Historically, the Company has used cash flow from operating activities
to repay  its  short-term  borrowings.  The  Company  will  continue  to use its
short-term borrowings to support its working capital  requirements.  The Company
believes  that  cash  provided  by  operating   activities   and  its  financing
activities,  primarily short-term borrowings, will provide adequate resources to
satisfy its working  capital,  liquidity  and  anticipated  capital  expenditure
requirements for both its short-term and long-term capital needs.

<PAGE>
                                    Page 11

SIX MONTHS 1998 CASH FLOWS

     OPERATING ACTIVITIES

     Net cash  provided by  operating  activities  for Six Months 1998 was $80.9
million which resulted  primarily from an increase of $61.7 million in operating
liabilities  plus a net  increase of $44.3  million in net income  adjusted  for
noncash items,  partially offset by a net increase of $24.4 million in operating
assets. The increase of $61.7 million in operating liabilities was primarily due
to a $57.4 million increase in accounts payable primarily due to the purchase of
grapes  associated  with the 1997 harvest.  The net increase of $24.4 million in
operating assets resulted  principally from a $17.5 million increase in accounts
receivable primarily due to increased beer and spirits sales and an $8.1 million
net increase in inventory levels.

     INVESTING ACTIVITIES AND FINANCING ACTIVITIES

     Net cash used in investing  activities for Six Months 1998 was $9.7 million
which  resulted  from  $18.2  million of capital  expenditures,  including  $7.2
million for vineyards,  partially  offset by proceeds from the sale of property,
plant and equipment of $8.5 million.

     Net cash used in financing activities for Six Months 1998 was $76.9 million
which resulted  primarily from principal  payments of $40.4 million of long-term
debt,  net repayments of $27.8 million of revolving  loan  borrowings  under the
Company's bank credit  agreement and repurchase of $9.2 million of the Company's
Class A Common Stock.

     During  January  1996,  the  Company's  Board of Directors  authorized  the
repurchase of up to $30.0 million of its Class A Common Stock and Class B Common
Stock (the  "Repurchase  Program").  During May 1997, the Company  completed the
Repurchase  Program with the  repurchase of 362,100 shares of its Class A Common
Stock at a cost of $9.2 million.  With respect to the  Repurchase  Program,  the
Company  repurchased  a total of 1,149,550  shares of Class A Common Stock at an
aggregate cost of $30.0 million, or at an average cost of $26.10 per share.

DEBT

     Total debt outstanding as of August 31, 1997, amounted to $368.3 million, a
decrease of $68.0  million  from  February 28, 1997,  resulting  primarily  from
principal  payments of long-term  debt and the net  repayments of revolving loan
borrowings.  The ratio of total debt to total capitalization  decreased to 49.3%
as of August 31, 1997, from 54.5% as of February 28, 1997.

     As of August 31,  1997,  under its bank credit  agreement,  the Company had
outstanding term loans of $146.0 million bearing interest at 6.5%, $29.2 million
of revolving loans bearing interest at 7.3%, undrawn revolving letters of credit
of $8.1 million and $147.7 million available to be drawn in revolving loans.

     As of August 31, 1997, the Company had outstanding $195.0 million aggregate
principal  amount of 8 3/4% Senior  Subordinated  Notes due 2003.  The notes are
unsecured  and  subordinated  to  the  prior  payment  in  full  of  all  senior
indebtedness of the Company, which includes the bank credit agreement. The notes
are guaranteed,  on a senior  subordinated  basis, by  substantially  all of the
Company's operating subsidiaries.

<PAGE>
                                    Page 12


                           PART II - OTHER INFORMATION

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

     At the Annual Meeting of  Stockholders of Canandaigua  Brands,  Inc. (f/k/a
Canandaigua  Wine  Company,  Inc.)  ("Canandaigua"),  held on July 22, 1997 (the
"Annual Meeting"), the holders of Canandaigua's Class A Common Stock (the "Class
A Stock"),  voting as a separate class,  elected  management's slate of director
nominees  designated to be elected by the holders of the Class A Stock,  and the
holders of Canandaigua's Class B Common Stock (the "Class B Stock"), voting as a
separate class, elected management's slate of director nominees designated to be
elected by the holders of the Class B Stock.

     In addition,  at the Annual  Meeting,  the holders of Class A Stock and the
holders of Class B Stock,  voting  together  as a single  class,  voted upon the
following proposals:

     (i)  Proposal to amend Canandaigua's  Restated Certificate of Incorporation
          to change the name of the  Company  from  "Canandaigua  Wine  Company,
          Inc." to "Canandaigua Brands, Inc.";

     (ii) Proposal to approve the amendment and  restatement of the Stock Option
          and Stock  Appreciation  Right Plan as the Long-Term  Stock  Incentive
          Plan;

     (iii)Proposal to approve the Incentive Stock Option Plan;

     (iv) Proposal to approve the Annual Management Incentive Plan; and

     (v)  Proposal to ratify the  selection of Arthur  Andersen  LLP,  Certified
          Public  Accountants,  as  Canandaigua's  independent  auditors for the
          fiscal year ending February 28, 1998.

     Set forth below is the number of votes cast for,  against or  withheld,  as
well as the number of abstentions and broker nonvotes, as applicable, as to each
of the foregoing matters.

     I.   The results of the voting for the election of Directors of Canandaigua
          are as follows:

          Directors Elected By the Holders of Class A Stock:
          --------------------------------------------------

          For all nominees:                    12,433,531
        * Instructed:                             466,671
          Withheld from all nominees:             821,079
       
               (*   Number of votes withheld from a specified nominee as opposed
                    to withheld from all nominees.)


<PAGE>
                                    Page 13


          The tabulation with respect to each nominee is as follows:

               George Bresler:
               For: 12,433,531; Withheld: 1,287,750

               James A. Locke, III:
               For: 12,900,202; Withheld: 821,079

          Directors Elected By the Holders of Class B Stock:
          --------------------------------------------------

          For all nominees:                 32,274,990
        * Instructed:                            2,000
          Withheld from all nominees:          350,930
          
               (*   Number of votes withheld from specified  nominees as opposed
                    to withheld from all nominees.)

          The tabulation with respect to each nominee is as follows:

          Marvin Sands:
          For: 32,274,990; Withheld: 352,930

          Richard Sands:
          For: 32,274,990; Withheld: 352,930

          Robert Sands:
          For: 32,274,990; Withheld: 352,930

          Bertram E. Silk:
          For: 32,276,990; Withheld: 350,930

     II.  The  results  of the voting  with  respect  to the  proposal  to amend
          Canandaigua's Restated Certificate of Incorporation to change the name
          of the Company from  Canandaigua  Wine  Company,  Inc. to  Canandaigua
          Brands, Inc. are as follows:

               For:                    46,278,093
               Against:                    52,031
               Abstain:                    19,077
               Broker Nonvotes:                 0

     III. The results of the voting with  respect to the proposal to approve the
          amendment and  restatement of the Stock Option and Stock  Appreciation
          Right Plan as the Long-Term Stock Incentive Plan are as follows:

               For:                    33,189,896
               Against:                 7,817,261
               Abstain:                    85,208
               Broker Nonvotes:         5,256,836


<PAGE>
                                    Page 14


     IV.  The results of the voting with  respect to the proposal to approve the
          Incentive Stock Option Plan are as follows:

               For:                    33,857,121
               Against:                 7,139,505
               Abstain:                    95,739
               Broker Nonvotes:         5,256,836

     V.   The results of the voting with  respect to the proposal to approve the
          Annual Management Incentive Plan are as follows:

               For:                    41,889,541
               Against:                   393,170
               Abstain:                    92,524
               Broker Nonvotes:         3,973,966

     VI.  The results of the voting with  respect to the  proposal to ratify the
          selection of Arthur Andersen LLP, Certified Public Accountants, as the
          Company's independent auditors for the fiscal year ending February 28,
          1998 are as follows:

               For:                    46,217,353
               Against:                    57,424
               Abstain:                    74,424
               Broker Nonvotes:                 0

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K.

          (a)  See Index to Exhibits located on Page 19 of this Report.

          (b)  The  following  Report on Form 8-K was filed with the  Securities
               and Exchange Commission during the quarter ended August 31, 1997:
               Form  8-K  dated  August  28,   1997.   This  Form  8-K  reported
               information under Item 5 (Other Events).


<PAGE>
                                    Page 15


                                   SIGNATURES

     Pursuant to the  requirements of the Securities  Exchange Act of 1934, each
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.

                                        CANANDAIGUA BRANDS, INC.

Dated:  September 29, 1997              By:  /s/ Thomas F. Howe
                                             ----------------------------------
                                             Thomas F. Howe, Vice President,
                                             Corporate Reporting and Controller

Dated:  September 29, 1997              By:  /s/ Thomas S. Summer
                                             ----------------------------------
                                             Thomas S. Summer, Senior Vice
                                             President and Chief Financial
                                             Officer 
                                             (Principal Financial Officer and 
                                             Principal Accounting Officer)

                                  SUBSIDIARIES


                                        BATAVIA WINE CELLARS, INC.

Dated:  September 29, 1997              By:  /s/ Thomas F. Howe 
                                             ----------------------------------
                                             Thomas F. Howe, Controller

Dated:  September 29, 1997              By:  /s/ Thomas S. Summer
                                             ----------------------------------
                                             Thomas S. Summer, Treasurer
                                             (Principal Financial Officer and 
                                             Principal Accounting Officer)


                                        CANANDAIGUA WINE COMPANY, INC.

Dated:  September 29, 1997              By:  /s/ Thomas F. Howe 
                                             ----------------------------------
                                             Thomas F. Howe, Controller

Dated:  September 29, 1997              By:  /s/ Thomas S. Summer
                                             ----------------------------------
                                             Thomas S. Summer, Treasurer
                                             (Principal Financial Officer and 
                                             Principal Accounting Officer)

<PAGE>
                                    Page 16


                                        BARTON INCORPORATED

Dated:  September 29, 1997              By:  /s/ Alexander L. Berk
                                             ----------------------------------
                                             Alexander L. Berk, President and
                                             Chief Operating Officer

Dated:  September 29, 1997              By:  /s/ Raymond E. Powers
                                             ----------------------------------
                                             Raymond E. Powers, Executive Vice
                                             President, Treasurer and Assistant 
                                             Secretary
                                             (Principal Financial Officer and 
                                             Principal  Accounting Officer)


                                        BARTON BRANDS, LTD.

Dated:  September 29, 1997              By:  /s/ Alexander L. Berk
                                             ----------------------------------
                                             Alexander L. Berk, Executive Vice 
                                             President 

Dated:  September 29, 1997              By:  /s/ Raymond E. Powers
                                             ----------------------------------
                                             Raymond E. Powers, Executive Vice
                                             President, Treasurer and Assistant 
                                             Secretary
                                             (Principal Financial Officer and 
                                             Principal  Accounting Officer)


                                        BARTON BEERS, LTD.

Dated:  September 29, 1997              By: /s/ Alexander L. Berk
                                             ----------------------------------
                                             Alexander L. Berk, Executive Vice 
                                             President 

Dated:  September 29, 1997              By:  /s/ Raymond E. Powers
                                             ----------------------------------
                                             Raymond E. Powers, Executive Vice
                                             President, Treasurer and Assistant 
                                             Secretary
                                             (Principal Financial Officer and 
                                             Principal  Accounting Officer)


                                        BARTON BRANDS OF CALIFORNIA, INC.

Dated:  September 29, 1997              By:  /s/ Alexander L. Berk
                                             ----------------------------------
                                             Alexander L. Berk, Executive Vice 
                                             President 

Dated:  September 29, 1997              By:  /s/ Raymond E. Powers
                                             ----------------------------------
                                             Raymond E. Powers, Executive Vice
                                             President, Treasurer and Assistant 
                                             Secretary
                                             (Principal Financial Officer and 
                                             Principal  Accounting Officer)

<PAGE>
                                    Page 17


                                        BARTON BRANDS OF GEORGIA, INC.

Dated:  September 29, 1997              By:  /s/ Alexander L. Berk
                                             ----------------------------------
                                             Alexander L. Berk, Executive Vice 
                                             President 

Dated:  September 29, 1997              By:  /s/ Raymond E. Powers
                                             ----------------------------------
                                             Raymond E. Powers, Executive Vice
                                             President, Treasurer and Assistant 
                                             Secretary
                                             (Principal Financial Officer and 
                                             Principal  Accounting Officer)


                                        BARTON DISTILLERS IMPORT CORP.

Dated:  September 29, 1997              By:  /s/ Alexander L. Berk
                                             ----------------------------------
                                             Alexander L. Berk, Executive Vice 
                                             President 

Dated:  September 29, 1997              By:  /s/ Raymond E. Powers
                                             ----------------------------------
                                             Raymond E. Powers, Executive Vice
                                             President, Treasurer and Assistant 
                                             Secretary
                                             (Principal Financial Officer and 
                                             Principal  Accounting Officer)


                                        BARTON FINANCIAL CORPORATION

Dated:  September 29, 1997              By:  /s/ Raymond E. Powers
                                             ----------------------------------
                                             Raymond E. Powers, President and 
                                             Secretary

Dated:  September 29, 1997              By:  /s/ Charles T. Schlau
                                             ----------------------------------
                                             Charles T. Schlau, Treasurer
                                             (Principal Financial Officer and 
                                             Principal Accounting Officer)


                                        STEVENS POINT BEVERAGE CO.

Dated:  September 29, 1997              By:  /s/ Alexander L. Berk
                                             ----------------------------------
                                             Alexander L. Berk, Executive Vice 
                                             President 

Dated:  September 29, 1997              By:  /s/ Raymond E. Powers
                                             ----------------------------------
                                             Raymond E. Powers, Executive Vice
                                             President, Treasurer and Assistant 
                                             Secretary
                                             (Principal Financial Officer and 
                                             Principal  Accounting Officer)

<PAGE>
                                    Page 18


                                        MONARCH IMPORT COMPANY

Dated:  September 29, 1997              By:  /s/ Alexander L. Berk
                                             ----------------------------------
                                             Alexander L. Berk, Executive Vice 
                                             President 

Dated:  September 29, 1997              By:  /s/ Raymond E. Powers
                                             ----------------------------------
                                             Raymond E. Powers, Executive Vice
                                             President, Treasurer and Assistant 
                                             Secretary
                                             (Principal Financial Officer and 
                                             Principal  Accounting Officer)


                                        THE VIKING DISTILLERY, INC.

Dated:  September 29, 1997              By:  /s/ Alexander L. Berk
                                             ----------------------------------
                                             Alexander L. Berk, Executive Vice 
                                             President 

Dated:  September 29, 1997              By:  /s/ Raymond E. Powers
                                             ----------------------------------
                                             Raymond E. Powers, Executive Vice
                                             President, Treasurer and Assistant 
                                             Secretary
                                             (Principal Financial Officer and 
                                             Principal  Accounting Officer)

<PAGE>
                                    Page 19


                                INDEX TO EXHIBITS

(2)  PLAN  OF   ACQUISITION,   REORGANIZATION,   ARRANGEMENT,   LIQUIDATION   OR
     SUCCESSION.

     Not applicable.

(3) ARTICLES OF INCORPORATION AND BY-LAWS.

3.1(a)  Certificate  of  Amendment  of  the  Certificate  of   Incorporation  of
     Canandaigua  Wine Company,  Inc. (now known as  Canandaigua  Brands,  Inc.,
     hereinafter in this Index to Exhibits, the "Company") (filed herewith).

3.1(b) Restated  Certificate of  Incorporation  of the Company (filed as Exhibit
     3.1 to the  Company's  Transition  Report on Form  10-K for the  Transition
     Period from September 1, 1995 to February 29, 1996 and incorporated  herein
     by reference).

3.2  Amended and Restated By-Laws of the Company (filed herewith;  filed for the
     purpose of reflecting the Company's new name,  Canandaigua Brands, Inc., in
     the title of the By-Laws).

(4)  INSTRUMENTS DEFINING THE RIGHTS OF SECURITY HOLDERS, INCLUDING INDENTURES.

4.1  Specimen of  Certificate  of Class A Common Stock of the Company  (filed as
     Exhibit 1.1 to the Company's Registration Statement on Form 8-A dated April
     28, 1992 and incorporated herein by reference).

4.2  Specimen of  Certificate  of Class B Common Stock of the Company  (filed as
     Exhibit 1.2 to the Company's Registration Statement on Form 8-A dated April
     28, 1992 and incorporated herein by reference).

4.3  Indenture dated as of December 27, 1993 among the Company, its Subsidiaries
     and The Chase  Manhattan  Bank (as  successor  to Chemical  Bank) (filed as
     Exhibit 4.1 to the Company's  Quarterly  Report on Form 10-Q for the fiscal
     quarter ended November 30, 1993 and incorporated herein by reference).

4.4  First Supplemental  Indenture dated as of August 3, 1994 among the Company,
     Canandaigua  West,  Inc.  and The Chase  Manhattan  Bank (as  successor  to
     Chemical  Bank)  (filed  as  Exhibit  4.5  to  the  Company's  Registration
     Statement on Form S-8 (Registration  No. 33-56557) and incorporated  herein
     by reference).

4.5  Second  Supplemental  Indenture dated August 25, 1995, among the Company, V
     Acquisition  Corp.  (a  subsidiary  of the  Company now known as The Viking
     Distillery,  Inc.) and The Chase  Manhattan  Bank (as successor to Chemical
     Bank ) (filed as Exhibit 4.5 to the  Company's  Annual  Report on Form 10-K
     for the  fiscal  year  ended  August 31,  1995 and  incorporated  herein by
     reference).

4.6  Indenture with respect to the 8 3/4% Series C Senior Subordinated Notes Due
     2003 dated as of October 29, 1996 among the Company,  its  Subsidiaries and
     Harris  Trust and  Savings  Bank  (filed as  Exhibit  4.2 to the  Company's
     Registration  Statement  on  Form  S-4  (Registration  No.  333-17673)  and
     incorporated herein by reference).

<PAGE>
                                    Page 20

(10) MATERIAL CONTRACTS.

10.1 Amendment  Number One to the Long-Term  Stock Incentive Plan of the Company
     (filed herewith).

10.2 Incentive Stock Option Plan of the Company (filed herewith).

10.3 Amendment  Number One to the  Incentive  Stock  Option  Plan of the Company
     (filed herewith).

10.4 Annual Management Incentive Plan of the Company (filed herewith).

(11) STATEMENT RE COMPUTATION OF PER SHARE EARNINGS.

     Computation of per share earnings (filed herewith).

(15) LETTER RE UNAUDITED INTERIM FINANCIAL INFORMATION.

     Not  applicable.

(18) LETTER RE CHANGE IN ACCOUNTING PRINCIPLES.

     Not  applicable.

(19) REPORT FURNISHED TO SECURITY HOLDERS.

     Not  applicable.

(22) PUBLISHED REPORT REGARDING MATTERS SUBMITTED TO A VOTE OF SECURITY HOLDERS.

     Not  applicable.

(23) CONSENTS OF EXPERTS AND COUNSEL.

     Not  applicable.

(24) POWER OF ATTORNEY.

     Not  applicable.

(27) FINANCIAL DATA SCHEDULE.

     Financial Data Schedule (filed herewith).

(99) ADDITIONAL EXHIBITS.

     Not  applicable.




                                 EXHIBIT 3.1(a)
                                 --------------

                            CERTIFICATE OF AMENDMENT

                                     OF THE

                          CERTIFICATE OF INCORPORATION

                                       OF

                         CANANDAIGUA WINE COMPANY, INC.

            (Pursuant to Section 242 of the General Corporation Law)


     Canandaigua  Wine Company,  Inc. (the  "Corporation"),  a corporation  duly
organized and existing under and by virtue of the General Corporation Law of the
State of Delaware, DOES HEREBY CERTIFY THAT:

     FIRST:    The  name of the  Corporation is  Canandaigua  Wine Company, Inc.

     SECOND:   The  Certificate of  Incorporation  of the Corporation was  filed
               on December 4, 1972.

     THIRD:    By   unanimous  written  consent  of  the  Board  of   Directors,
               resolutions were duly adopted setting forth a  proposed amendment
               of the Certificate of Incorporation of the Corporation, declaring
               its advisability, and directing  that the amendment be considered
               at the next annual  meeting of stockholders of  the  Corporation.
               The  resolution  setting  forth  the  proposed  amendment  is  as
               follows:

                    RESOLVED:  That  the  name  of the  Company  be  changed  to
                    Canandaigua  Brands,  Inc.  and  that  the  officers  of the
                    Company are hereby authorized and directed to submit for the
                    approval  of the  stockholders  of the Company a proposal to
                    amend  the  Restated  Certificate  of  Incorporation  of the
                    Company (the "Restated Certificate") to effect the change of
                    name,   and  upon  such  approval  and   completion  of  all
                    formalities,   to  execute  and  file  such  Certificate  of
                    Amendment  to  the  Restated   Certificate  and  such  other
                    documents or  instruments  as may be necessary or desireable
                    to  effect  or  reflect  the  name  change  in the  State of
                    Delaware or in any other  jurisdiction  where the Company is
                    registered or qualified.

     FOURTH:   Thereafter, an annual meeting of  stockholders of the Corporation
               was duly called and held, upon  notice in accordance with Section
               222 of the  General Corporation Law  of the  State of Delaware at
               which meeting the 

<PAGE>
                                     Page 2

               necessary  number of shares required by statute were voted in 
               favor of the amendment.

     FIFTH:    The Certificate of Incorporation  is hereby amended to change the
               name  of  the  Corporation.  Paragraph 1  of  the  Certificate of
               Incorporation, which sets forth the name of the  Corporation,  is
               amended to read, in its entirety, as follows:

                    1.   Name.  The  name  of  the  Corporation  is  Canandaigua
                         Brands, Inc.

     SIXTH:    This amendment shall be effective as of September 1, 1997.

     SEVENTH:  This amendment was duly adopted in accordance with Section 242 of
               the General Corporation Law of the State of Delaware.


IN WITNESS WHEREOF,  the Corporation has caused this Certificate of Amendment of
the Certificate of Incorporation to be executed by Richards Sands, its President
and Chief Executive Officer, this 25 day of August, 1997.
                                  -- 

                                    CANANDAIGUA WINE COMPANY, INC.

                                    By:   /s/ Richard Sands
                                          -------------------------------------
                                          Richard Sands,
                                          President and Chief Executive Officer







                                  EXHIBIT 3.2
                                  -----------

                                     BY-LAWS
                                       OF
                            CANANDAIGUA BRANDS, INC.

                  (AS AMENDED AND RESTATED ON JANUARY 11, 1996)


                                    ARTICLE I
                                  STOCKHOLDERS
                                  ------------

SECTION 1.1  ANNUAL MEETINGS.  An annual meeting  of stockholders shall be  held
for the election  of directors at such  date, time and  place, either  within or
without the  State of Delaware, as may be designated by  resolution of the Board
of Directors  from time to time.  Any other proper business may be transacted at
the annual meeting.

SECTION 1.2  SPECIAL MEETINGS.  Special meetings of stockholders for any purpose
or  purposes  may be  called  at any  time by the  Board of  Directors,  or by a
committee of the Board of Directors  which has been duly designated by the Board
of  Directors,  and whose  powers and  authority,  as  expressly  provided  in a
resolution of the Board of Directors,  include the power to call such  meetings,
but such special meetings may not be called by any other person or persons.

SECTION 1.3  NOTICE OF MEETINGS. Whenever stockholders are required or permitted
to take any action at a meeting,  a written notice of the meeting shall be given
which shall state the place, date and hour of the meeting, and, in the case of a
special meeting, the purpose or purposes for which the meeting is called. Unless
otherwise  provided by law, the written notice of any meeting shall be given not
less than ten nor more than  fifty days  before the date of the  meeting to each
stockholder  entitled to vote at such meeting.  If mailed,  such notice shall be
deemed to be given when deposited in the mail, postage prepaid,  directed to the
stockholder at his address as it appears on the records of the Corporation.

SECTION 1.4  ADJOURNMENTS.  Any meeting of stockholders,  annual or special, may
adjourn  from time to time to  reconvene  at the same or some other  place,  and
notice  need not be given of any such  adjourned  meeting  if the time and place
thereof are announced at the meeting at which the  adjournment is taken.  At the
adjourned  meeting the  Corporation  may transact any business  which might have
been  transacted at the original  meeting.  If the  adjournment is for more than
thirty  days,  or if after the  adjournment  a new record  date is fixed for the
adjourned  meeting,  a notice of the  adjourned  meeting  shall be given to each
stockholder of record entitled to vote at the meeting.

SECTION 1.5  QUORUM.  The Corporation's  authorized  capital  stock  consists of
60,000,000  shares designated as Class A Common Stock (the "Class A Common") and
20,000,000 shares designated as Class B Common Stock (the "Class B Common").  At
each  meeting  of  stockholders,  except  as  otherwise  provided  by  law,  the
Corporation's  Restated  Certificate  of  Incorporation  or these  By-Laws,  the
holders of a majority of the outstanding  aggregate  voting power of the Class A
Common and the Class B Common, present in person or by proxy,

<PAGE>
                                     Page 2

shall  constitute  a quorum.  In the absence of a quorum,  the  stockholders  so
present may, by majority vote of such  stockholders  voting together as a single
class,  adjourn the meeting from time to time in the manner  provided in Section
1.4 of these  By-Laws  until a quorum  shall  attend.  Shares  of its own  stock
belonging to the  Corporation  or to another  corporation,  if a majority of the
shares  entitled to vote in the election of directors of such other  corporation
is held, directly or indirectly,  by the Corporation,  shall neither be entitled
to vote  nor be  counted  for  quorum  purposes;  provided,  however,  that  the
foregoing shall not limit the right of any corporation to vote stock,  including
but not limited to its own stock, held by it in a fiduciary capacity.

SECTION 1.6  VOTING.  Except as otherwise provided by law,  Section 2.2 of these
By-Laws pertaining to the election of directors,  or the Corporation's  Restated
Certificate of  Incorporation,  all elections and questions  shall be decided by
majority  vote of all  outstanding  shares of stock  entitled  to vote  thereon,
present in person or by proxy, voting together as a single class,  provided that
the  holders  of the  Class A Common  shall  have one (1) vote per share and the
holders of the Class B Common  shall  have ten (10)  votes per share.  Except as
otherwise required by law or by the Restated  Certificate of Incorporation,  the
Board of Directors may require a larger vote upon any election or question.

SECTION 1.7  ORGANIZATION.  Meetings of stockholders shall be  presided over  by
the Chairman of the Board, if any, or in his absence by the Vice Chairman of the
Board,  if any,  or in his  absence by the Chief  Executive  Officer,  or in his
absence  by the  President  or in the  absence  of the  foregoing  persons  by a
chairman  designated  by the  Board  of  Directors,  or in the  absence  of such
designation  by a chairman  chosen at the meeting.  The  Secretary  shall act as
secretary  of the  meeting,  but in his absence the  chairman of the meeting may
appoint any person to act as secretary of the meeting.

SECTION  1.8  PROXIES.  Each  stockholder  entitled  to  vote  at a  meeting  of
stockholders  may authorize  another  person or persons to act for him by proxy,
but no such proxy  shall be voted or acted upon after three years from its date,
unless the proxy  provides for a longer  period.  A duly executed proxy shall be
irrevocable if it states that it is irrevocable  and if, and only as long as, it
is coupled with an interest sufficient in law to support an irrevocable power. A
stockholder  may revoke any proxy  which is not  irrevocable  by  attending  the
meeting and voting in person or by filing an instrument in writing  revoking the
proxy or another duly executed  proxy bearing a later date with the Secretary of
the Corporation.

SECTION 1.9  FIXING DATE FOR DETERMINATION OF STOCKHOLDERS OF RECORD.  In  order
that the Corporation  may determine the stockholders entitled to notice of or to
vote at any meeting of stockholders or any  adjournment  thereof,  or to express
consent to corporate action in writing without a meeting, or entitled to receive
payment of any dividend or other  distribution  or  allotment of any rights,  or
entitled to exercise any rights in respect of any change, conversion or exchange
of stock or for the purpose of any other lawful  action,  the Board of Directors
may fix, in advance,  a record date, which shall not be more than sixty nor less
than ten days before the date of such meeting, nor more than sixty days prior to
any  other  action.  If no  record  date is  fixed:  (1)  the  record  date  for
determining  stockholders  entitled  to  notice  of or to vote at a  meeting  of
stockholders shall be at the close of business on the day 

<PAGE>
                                     Page 3

next preceding the day on which notice is given, or, if notice is waived, at the
close of  business  on the day next  preceding  the day on which the  meeting is
held; and (2) the record date for determining stockholders for any other purpose
shall be at the close of  business  on the day on which  the Board of  Directors
adopts the resolution  relating  thereto.  A  determination  of  stockholders of
record entitled to notice of or to vote at a meeting of stockholders shall apply
to any  adjournment  of the  meeting;  provided,  however,  that  the  Board  of
Directors may fix a new record date for the adjourned meeting.

SECTION 1.10  LIST OF STOCKHOLDERS ENTITLED TO VOTE. The Secretary shall prepare
and make,  at least ten days before every  meeting of  stockholders,  a complete
list  of  the  stockholders  entitled  to  vote  at  the  meeting,  arranged  in
alphabetical  order,  and showing the address of each stockholder and the number
of shares registered in the name of each stockholder. Such list shall be open to
the  examination  of any  stockholder,  for any purpose  germane to the meeting,
during ordinary  business hours,  for a period of at least ten days prior to the
meeting,  either at a place  within  the city  where the  meeting is to be held,
which  place  shall be  specified  in the notice of the  meeting,  or, if not so
specified, at the offices of the transfer agent. The list shall also be produced
and kept at the time and place of the meeting  during the whole time thereof and
may be inspected by any  stockholder  who is present.  The stock ledger shall be
the only evidence as to who are the  stockholders  entitled to examine the stock
ledger, the list of stockholders or the books of the Corporation,  or to vote in
person or by proxy at any meeting of stockholders.

SECTION 1.11  ACTION BY CONSENT OF STOCKHOLDERS.  Unless otherwise restricted by
the Restated  Certificate of Incorporation,  any action required or permitted to
be taken at any  annual or  special  meeting  of the  stockholders  may be taken
without a meeting,  without  prior  notice and  without a vote,  if a consent in
writing,  setting  forth the action so taken,  shall be signed by the holders of
outstanding stock having not less than the minimum number of votes that would be
necessary  to  authorize  or take such  action at a meeting  at which all shares
entitled to vote thereon were present and voted.  Prompt notice of the taking of
the corporate  action without a meeting by less than unanimous  written  consent
shall be given to those stockholders who have not consented in writing.

                                   ARTICLE II
                               BOARD OF DIRECTORS
                               ------------------

SECTION 2.1  NUMBER; QUALIFICATIONS. The Board of Directors shall consist of one
or more  members,  the  number  thereof  to be  determined  from time to time by
resolution of the Board of Directors.  Directors  shall be elected at the annual
meeting of  stockholders  and each director  elected shall hold office until his
successor is elected and qualified. Directors need not be stockholders.

SECTION 2.2  ELECTION;  RESIGNATION;  REMOVAL;  VACANCIES.  At every  meeting of
stockholders  called  for the  election  of  directors,  the  holders of Class A
Common,  voting as a class,  shall be entitled to elect  one-fourth (1/4) of the
number of directors to be elected at such meeting (rounded,  if the total number
of directors to be elected at such meeting is not  divisible by four (4), to the
next higher whole number), and the holders of Class B Common, 

<PAGE>
                                     Page 4

voting as a class,  shall be entitled to elect the remaining number of directors
to be elected at such meeting. A plurality of the votes cast shall be sufficient
to elect.  If the number of  outstanding  Class B Common  shares is less than 12
1/2% of the total  number of  outstanding  shares of Class A Common  and Class B
Common,  then the  holders  of the  Class A Common  shall be  entitled  to elect
one-fourth  (1/4) of the  number of  directors  to be  elected  at such  meeting
(rounded,  if the total number of directors to be elected at such meeting is not
divisible by four (4), to the next higher whole number) and shall be entitled to
participate  with the holders of the Class B Common  voting as a single class in
the election of the remaining number of directors to be elected at such meeting,
provided  that the  holders of Class A Common  shall have one (1) vote per share
and the  holders of Class B Common  shall  have ten (10)  votes per  share.  If,
during the interval  between annual meetings for the election of directors,  the
number of  directors  who have been elected by either the holders of the Class A
Common or the Class B Common shall, by reason of resignation, death, retirement,
disqualification or removal,  be reduced,  the vacancy or vacancies in directors
so created may be filled by a majority vote of the remaining  directors  then in
office,  even  if less  than a  quorum,  or by a sole  remaining  director.  Any
director so elected by the  remaining  directors to fill any such vacancy may be
removed  from  office by the vote of the holders of the holders of a majority of
the  shares  of the  Class A Common  and the  Class B Common  voting as a single
class,  provided  that the holders of Class A Common shall have one (1) vote per
share and the holders of Class B Common shall have ten (10) votes per share.

SECTION 2.3  REGULAR MEETINGS. Regular meetings of the Board of Directors may be
held at such places within or without the State of Delaware and at such times as
the Board of Directors  may from time to time  determine,  and if so  determined
notices thereof need not be given.

SECTION 2.4  SPECIAL MEETINGS. Special meetings of the Board of Directors may be
held at any time or place  within  or  without  the State of  Delaware  whenever
called  by  the  Chairman,   Chief  Executive   Officer,   the  President,   any
Vice-President,  the Secretary, or by any two members of the Board of Directors.
At least one  days'  notice  thereof  shall be given by the  person  or  persons
calling the meeting, either personally, by mail or by telegram.

SECTION 2.5  TELEPHONIC MEETINGS PERMITTED.  Members of the  Board of Directors,
or any committee designated  by the Board, may participate  in a meeting of such
Board or committee by means of  conference  telephone or similar  communications
equipment  by means of which all persons  participating  in the meeting can hear
each  other,  and  participation  in a meeting  pursuant  to this  By-Law  shall
constitute presence in person at such meeting.

SECTION 2.6  QUORUM; VOTE REQUIRED FOR ACTION.  At all meetings of  the Board of
Directors  a  majority  of the whole  Board  shall  constitute  a quorum for the
transaction  of business.  Except in cases in which the Restated  Certificate of
Incorporation or these By-Laws otherwise provide,  the vote of a majority of the
directors  present at a meeting at which a quorum is present shall be the act of
the Board of Directors.

SECTION 2.7  ORGANIZATION.  Meetings of the Board of Directors shall be presided
over by the  Chairman  of the  Board,  if any,  or in his  absence  by the  Vice
Chairman of the Board, if 

<PAGE>
                                     Page 5

any, or in his absence by the Chief Executive Officer,  or in his absence by the
President,  or in  their  absence  by a  chairman  chosen  at the  meeting.  The
Secretary shall act as secretary of the meeting, but in his absence the chairman
of the meeting may appoint any person to act as secretary of the meeting.

SECTION 2.8  INFORMAL ACTION BY DIRECTORS.  Unless otherwise  restricted  by the
Restated  Certificate of Incorporation or these By-Laws,  any action required or
permitted  to be taken at any  meeting  of the  Board  of  Directors,  or of any
committee thereof, may be taken without a meeting if all members of the Board or
such committee,  as the case may be, consent thereto in writing, and the writing
or writings are filed with the minutes of proceedings of the Board or committee.

                                   ARTICLE III
                                   COMMITTEES
                                   ----------

SECTION 3.1  COMMITTEES.  The Board of Directors may, by resolution  passed by a
majority of the whole Board, designate one or more committees, each committee to
consist  of one or more of the  directors  of the  Corporation.  The  Board  may
designate one or more directors as alternate  members of any committee,  who may
replace any absent or  disqualified  member at any meeting of the committee.  In
the  absence or  disqualification  of a member of the  committee,  the member or
members thereof present at any meeting and not disqualified from voting, whether
or not he or they constitute a quorum, may unanimously appoint another member of
the Board of  Directors  to act at the  meeting  in place of any such  absent or
disqualified  member.  Any  such  committee,  to  the  extent  provided  in  the
resolution of the Board of Directors, shall have and may exercise all the powers
and  authority of the Board of Directors in the  management  of the business and
affairs of the Corporation,  and may authorize the seal of the Corporation to be
affixed to all papers  which may  require it; but no such  committee  shall have
power or  authority  in  reference  to  amending  the  Restated  Certificate  of
Incorporation   of  the   Corporation,   adopting  an  agreement  of  merger  or
consolidation,  recommending to the  stockholders the sale, lease or exchange of
all or substantially all of the Corporation's property and assets,  recommending
to  the  stockholders  a  dissolution  of the  Corporation  or a  revocation  of
dissolution,  or amending these By-Laws; and, unless the resolution expressly so
provides,  no such  committee  shall  have the power or  authority  to declare a
dividend or to authorize the issuance of stock.

SECTION 3.2  COMMITTEE RULES.  Unless the Board of Directors otherwise provides,
each committee  designated by the Board may make, alter and repeal rules for the
conduct of its  business.  In the  absence of such  rules each  committee  shall
conduct its business in the same manner as the Board of  Directors  conducts its
business pursuant to Article II of these By-Laws.

                                   ARTICLE IV
                                    OFFICERS
                                    --------

SECTION  4.1  EXECUTIVE  OFFICERS;  ELECTION;  QUALIFICATIONS;  TERM OF  OFFICE;
RESIGNATION; REMOVAL; VACANCIES. The Board of Directors shall choose a President
and Secretary, and it 

<PAGE>
                                     Page 6

may, if it so determines,  choose a Chairman of the Board and a Vice Chairman of
the Board from among its members. The Board of Directors may also choose a Chief
Executive  Officer,  one  or  more   Vice-Presidents,   one  or  more  Assistant
Secretaries,  a Treasurer and one or more Assistant  Treasurers,  and may choose
such  other  officers  as it may deem  necessary,  each of whom  shall have such
titles and duties as shall be determined  by the Board of  Directors.  Each such
officer  shall hold  office  until the first  meeting of the Board of  Directors
after the annual meeting of  stockholders  next  succeeding  this election,  and
until his successor is elected and qualified or until his earlier resignation or
removal.  Any  officer  may  resign  at any  time  upon  written  notice  to the
Corporation. The Board of Directors may remove any officer with or without cause
at any time,  but such removal  shall be without  prejudice  to the  contractual
rights of such officer, if any, with the Corporation.  Any number of offices may
be  held  by the  same  person.  Any  vacancy  occurring  in any  office  of the
Corporation  by death,  resignation,  removal or otherwise may be filled for the
unexpired  portion  of the term by the  Board of  Directors  at any  regular  or
special meeting.

SECTION 4.2  CHAIRMAN OF THE BOARD.  The Chairman of the Board, if there be one,
shall  preside at all meetings of the Board of Directors and  stockholders,  and
shall perform such other duties as the Board may direct.

SECTION  4.3  CHIEF EXECUTIVE OFFICER.  The Board  of  Directors  may  designate
whether  the  Chairman  of the  Board,  if one shall  have been  chosen,  or the
President shall be the Chief Executive Officer of the Corporation. If a Chairman
of the Board has not been chosen,  or if one has been chosen but not  designated
Chief Executive Officer, then the President shall be the Chief Executive Officer
of the Corporation. The Chief Executive Officer shall be the principal executive
officer of the Corporation and shall in general supervise and control all of the
business and affairs of the Corporation,  unless otherwise provided by the Board
of Directors. He shall preside at all meetings of the stockholders and shall see
that orders and  resolutions  of the Board of Directors are carried into effect.
He shall have general  powers of  supervision  and shall be the final arbiter of
all  differences  among officers of the  Corporation  and his decision as to any
matter  affecting  the  Corporation  shall be final and  binding as between  the
officers of the Corporation subject only to the Board of Directors.

SECTION 4.4  PRESIDENT.  If the  Chairman of the Board has not been chosen Chief
Executive  Officer or, if the  Chairman of the Board has been so chosen,  in the
event of his inability or refusal to act, the President shall perform the duties
of the Chief Executive Officer, and when so acting, shall have all the powers of
and be subject to all the restrictions upon the Chief Executive Officer.  At all
other times,  the President shall have the active  management of the business of
the Corporation under the general supervision of the Chief Executive Officer. In
general,  he shall perform all duties  incident to the office of President,  and
such other duties as the Chief  Executive  Officer or the Board of Directors may
from time to time prescribe.

SECTION 4.5  VICE-PRESIDENTS. In the absence of the President or in the event of
his  inability or refusal to act, the  Vice-President  (or in the event there be
more than one Vice-President, the Vice-Presidents in the order designated, or in
the  absence  of any  designation,  then in the order of their  election)  shall
perform the duties of the President, and 

<PAGE>
                                     Page 7

when  so  acting,  shall  have  all  the  powers  of and be  subject  to all the
restrictions upon the President.  The  Vice-Presidents  shall perform such other
duties and have such  other  powers as the Board of  Directors  may from time to
time prescribe.

SECTION 4.6  SECRETARY.  The Secretary shall attend all meetings of the Board of
Directors and all meetings of the stockholders and record all the proceedings of
the  meetings of the  Corporation  and of the Board of Directors in a book to be
kept for that purpose and shall perform like duties for the standing  committees
when  required.  He shall give, or cause to be given,  notice of all meetings of
the  stockholders  and  special  meetings of the Board of  Directors,  and shall
perform  such other  duties as may be  prescribed  by the Board of  Directors or
Chief  Executive  Officer,  under whose  supervision  he shall be. He shall have
custody  of the  corporate  seal  of the  Corporation  and he,  or an  Assistant
Secretary, shall have authority to affix the same to any instrument requiring it
and when so affixed,  it may be attested by his signature or by the signature of
such Assistant  Secretary.  The Board of Directors may give general authority to
any  other  officer  to affix  the seal of the  Corporation  and to  attest  the
affixing by his signature.

SECTION 4.7  ASSISTANT SECRETARY.  The Assistant Secretary,  or if there be more
than one, the  Assistant  Secretaries  in the order  determined  by the Board of
Directors  (or if there  be no such  determination,  then in the  order of their
election),  shall,  in the  absence  of the  Secretary  or in the  event  of his
inability  or refusal to act,  perform the duties and exercise the powers of the
Secretary  and shall perform such other duties and have such other powers as the
Board of Directors may from time to time prescribe.

SECTION 4.8  TREASURER.  The  Treasurer  shall have the custody of the corporate
funds and securities  and shall keep full and accurate  accounts of receipts and
disbursements in books belonging to the Corporation and shall deposit all moneys
and other valuable  effects in the name and to the credit of the  Corporation in
such  depositories  as may be  designated  by the Board of  Directors.  He shall
disburse  the  funds  of the  Corporation  as may be  ordered  by the  Board  of
Directors,  taking proper vouchers for such  disbursements,  and shall render to
the Chief Executive Officer and the Board of Directors, at its regular meetings,
or when the Board of Directors so requires,  an account of all his  transactions
as Treasurer and of the financial  condition of the Corporation.  If required by
the Board of  Directors,  he shall give the  Corporation  a bond (which shall be
renewed  every six years) in such sum and with such  surety or sureties as shall
be  satisfactory  to the Board of Directors for the faithful  performance of the
duties of his office and for the restoration to the Corporation,  in case of his
death,  resignation,  retirement or removal from office,  of all books,  papers,
vouchers,  money and property of whatever  kind in his  possession  or under his
control belonging to the Corporation.

SECTION 4.9  ASSISTANT TREASURER.  The Assistant Treasurer,  or if there be more
than one,  the  Assistant  Treasurers  in the order  determined  by the Board of
Directors  (or if there  be no such  determination,  then in the  order of their
election),  shall,  in the  absence  of the  Treasurer  or in the  event  of his
inability  or refusal to act,  perform the duties and exercise the powers of the
Treasurer  and shall perform such other duties and have such other powers as the
Board of Directors may from time to time prescribe.

<PAGE>
                                     Page 8

                                    ARTICLE V
                                      STOCK
                                      -----

SECTION  5.1  CERTIFICATES.  Every  holder of stock  shall be entitled to have a
certificate  signed by or in the name of the Corporation by the Chairman or Vice
Chairman  of  the  Board  of   Directors,   if  any,  or  the   President  or  a
Vice-President, and by the Treasurer or an Assistant Treasurer, or the Secretary
or an Assistant Secretary,  of the Corporation,  certifying the class and number
of shares of the  Corporation  owned by him. Any of or all the signatures on the
certificate  may be a  facsimile.  In  case  any  officer,  transfer  agent,  or
registrar  who has signed or whose  facsimile  signature  has been placed upon a
certificate  shall have ceased to be such officer,  transfer agent, or registrar
before such certificate is issued,  it may be issued by the Corporation with the
same effect as if he were such officer, transfer agent, or registrar at the date
of issue.

SECTION  5.2  LOST, STOLEN OR  DESTROYED  STOCK  CERTIFICATES;  ISSUANCE  OF NEW
CERTIFICATES.  The Corporation may issue a new certificate of stock in the place
of any certificate  theretofore  issued by it, alleged to have been lost, stolen
or destroyed,  and the Corporation may require the owner of the lost,  stolen or
destroyed  certificate,  or his legal representative,  to give the Corporation a
bond sufficient to indemnify it against any claim that may be made against it on
account of the alleged loss, theft or destruction of any such certificate or the
issuance of such new certificate.

SECTION  5.3  TRANSFERS  OF STOCK.  Upon  surrender  to the  Corporation  or the
transfer agent of the  Corporation of a certificate  for shares duly endorsed or
accompanied  by proper  evidence  of  succession,  assignment  or  authority  to
transfer,  it shall be the duty of the Corporation to issue a new certificate to
the  person  entitled  thereto,  cancel  the  old  certificate  and  record  the
transaction upon its books.

SECTION  5.4  REGISTERED  STOCKHOLDERS.  The  Corporation  shall be  entitled to
recognize the exclusive  right of a person  registered on its books as the owner
of shares to receive  dividends,  and to vote as such owner,  and to hold liable
for  calls  and  assessments  a person  registered  on its books as the owner of
shares,  and shall not he bound to recognize  any equitable or other claim to or
interest in such share or shares on the part of any other person, whether or not
it shall have express or other notice thereof,  except as otherwise  provided by
the laws of the State of Delaware.

                                   ARTICLE VI
                                  MISCELLANEOUS
                                  -------------

SECTION 6.1  FISCAL YEAR. The fiscal year of the Corporation shall be March 1 to
the last day of February, unless otherwise determined by resolution of the Board
of Directors.

SECTION 6.2  SEAL.  The  corporate  seal shall have the name of the  Corporation
inscribed thereon and shall be in such form as may be approved from time to time
by the Board of Directors.

<PAGE>
                                     Page 9

SECTION  6.3  WAIVER  OF NOTICE  OF  MEETINGS  OF  STOCKHOLDERS,  DIRECTORS  AND
COMMITTEES.  Any  written  waiver of notice,  signed by the person  entitled  to
notice,  whether  before  or after  the time  stated  therein,  shall be  deemed
equivalent to notice.  Attendance  of a person at a meeting  shall  constitute a
waiver of notice of such meeting,  except when the person  attends a meeting for
the express  purpose of  objecting,  at the  beginning  of the  meeting,  to the
transaction  of any  business  because  the  meeting is not  lawfully  called or
convened.  Neither  the  business  to be  transacted  at, nor the purpose of any
regular  or  special  meeting  of the  stockholders,  directors,  or member of a
committee of directors need be specified in any written waiver of notice.

SECTION 6.4  INTERESTED DIRECTORS; QUORUM.  No contract or  transaction  between
the Corporation  and one or more  of its directors or  officers, or between  the
Corporation  and any  other  corporation,  partnership,  association,  or  other
organization  in which one or more of its directors or officers are directors or
officers,  or have a financial  interest,  shall be void or voidable  solely for
this  reason,  or solely  because  the  director  or  officer  is  present at or
participates in the meeting of the Board or committee  thereof which  authorizes
the contract or  transaction,  or solely  because his or their votes are counted
for such purpose,  if: (1) the material facts as to his relationship or interest
and as to the contract or transaction are disclosed or are known to the Board of
Directors or the committee,  and the Board or committee in good faith authorizes
the  contract  or  transaction  by the  affirmative  votes of a majority  of the
disinterested directors,  even though the disinterested directors be less than a
quorum;  or (2) the material facts as to his  relationship or interest and as to
the  contract or  transaction  are  disclosed  or are known to the  stockholders
entitled to vote  thereon,  and the  contract  or  transaction  is  specifically
approved  in good  faith by vote of the  stockholders;  or (3) the  contract  or
transaction  is  fair as to the  Corporation  as of the  time it is  authorized,
approved or ratified,  by the Board of Directors,  a committee  thereof,  or the
stockholders.  Common or interested  directors may be counted in determining the
presence  of a quorum at a meeting of the Board of  Directors  or of a committee
which authorizes the contract or transaction.

SECTION 6.5  FORM OF RECORDS.  Any records maintained by the  Corporation in the
regular  course of its business,  including its stock ledger,  books of account,
and minute  books,  may be kept on, or be in the form of, punch cards,  magnetic
tape, photographs,  micro photographs,  or any other information storage device,
provided  that the records so kept can be converted  into  clearly  legible form
within a reasonable  time. The Corporation  shall so convert any records so kept
upon the request of any person entitled to inspect the same.

SECTION 6.6  AMENDMENT OF BY-LAWS. These By-Laws may be altered or repealed, and
new By-Laws  made,  by the Board of  Directors,  but the  stockholders  may make
additional  By-Laws and may alter and repeal any By-Laws whether adopted by them
or otherwise.



                                  EXHIBIT 10.1
                                  ------------

                           AMENDMENT NUMBER ONE TO THE
                         CANANDAIGUA WINE COMPANY, INC.
                         LONG-TERM STOCK INCENTIVE PLAN

     This Amendment Number One to the Canandaigua Wine Company,  Inc.  Long-Term
Stock  Incentive  Plan (the "Plan") was  approved  pursuant to Section 19 of the
Plan by the Board of Directors of Canandaigua  Brands,  Inc. (f/k/a  Canandaigua
Wine  Company,  Inc.,  the  "Company"),  acting in its capacity as the Committee
under the Plan.  Capitalized  terms used herein which are not otherwise  defined
shall have the meanings ascribed to them in the Plan and Annex A thereto.

     1. NAME.  The name of the Plan is hereby  changed to  "Canandaigua  Brands,
Inc. Long-Term Stock Incentive Plan."

     2. DEFINITION OF COMMITTEE.  The definition of the term "Committee" as used
in the Plan and defined in Annex A to the Plan is hereby amended and restated to
read in its entirety as follows:

          "COMMITTEE"  means the  committee  appointed  from time to time by the
          Company's Board of Directors to administer the Plan (the "Committee").
          The  full  Board  of  Directors,  in its  discretion,  may  act as the
          Committee  under  the  Plan,  whether  or  not a  Committee  has  been
          appointed,  and  shall do so with  respect  to  grants  of  Awards  to
          non-employee  directors.  The  Committee  may  delegate to one or more
          members of the Committee or officers of the Company,  individually  or
          acting  as a  committee,  any  portion  of its  authority,  except  as
          otherwise expressly provided in the Plan. In the event of a delegation
          to a member of the Committee, officer or a committee thereof, the term
          "Committee"  as used herein shall include the member of the Committee,
          officer  or  committee  with  respect  to  the  delegated   authority.
          Notwithstanding  any  such  delegation  of  authority,  the  Committee
          comprised  of members of the Board of Directors  and  appointed by the
          Board  of  Directors  shall  retain  overall  responsibility  for  the
          operation of the Plan.

     In witness whereof,  Canandaigua Brands, Inc. has caused this instrument to
be executed as of September 15, 1997.

                                                  CANANDAIGUA BRANDS, INC.
                                                 
                                                  By:  /s/ Richard Sands
                                                       ------------------------
                                                       Richard Sands, President



                                  EXHIBIT 10.2
                                  ------------

                         CANANDAIGUA WINE COMPANY, INC.

                           INCENTIVE STOCK OPTION PLAN

     This Incentive  Stock Option Plan was approved by the Board of Directors of
the  Company  by  unanimous  written  consent  as of June 23,  1997 and shall be
effective upon approval by the stockholders of the Company.  Certain capitalized
terms used in the Plan are defined in Annex A.

1.   PURPOSE

     The Plan is designed  to enable the  Company to attract  and retain  valued
employees  and to provide  them with  incentives  to  maintain  and  enhance the
Company's  long-term  performance  record  by  aligning  the  interests  of  the
Participants  and the stockholders of the Company through the grant of Incentive
Stock Options.

2.   ADMINISTRATION

     The Plan  shall be  administered  by the  Committee.  The  Committee  shall
possess the authority, in its discretion,  (a) to determine the employees of the
Company to whom  Incentive  Stock Options shall be granted and the time or times
at which such Incentive Stock Options shall be granted;  (b) to determine at the
time of grant the number of shares to be subject to each Incentive Stock Option;
(c) to prescribe the form of the instrument  representing  such Incentive  Stock
Option; (d) to establish any appropriate terms and conditions  applicable to the
Incentive  Stock  Options,  including  any  limitations  on  grants,  vesting or
exercisability,  and to make any amendments to such instruments or the Incentive
Stock Options which may, without limitation, include any acceleration of vesting
or  exercisability,  waiver of any condition or  requirement  or taking of other
action  consistent  with the purposes of the Plan; (e) to interpret and construe
the Plan; (f) to make and amend rules and regulations  relating to the Plan; and
(g)  to  make  all  other   determinations   necessary  or  advisable   for  the
administration of the Plan. The Committee's  determinations  shall be conclusive
and binding on all  Participants  and all persons  claiming under or through any
Participant.  No member of the Committee shall be liable for any action taken or
decision made in good faith  relating to the Plan or any Incentive  Stock Option
granted under the Plan.

     No outstanding Incentive Stock Option may be exercised by any person if the
Participant to whom the Incentive Stock Option is granted (x) is, or at any time
after  the date of grant  has  been,  in  competition  with the  Company  or its
affiliates or (y) has been  terminated  by the Company for Cause.  The Committee
shall determine,  in its discretion,  whether a Participant's actions constitute
competition with the Company or its affiliates.

3.   ELIGIBLE EMPLOYEES

     All  employees  of the Company  are  eligible  to receive  Incentive  Stock
Options under the Plan.

4.   SHARES AVAILABLE

     The total  number of shares of the  Company's  Common Stock  available  for
Incentive  Stock Options  under the Plan in the  aggregate  shall be one million
shares.  The maximum  number of Shares which may be subject to  Incentive  Stock
Options granted to any individual  Covered Employee in any fiscal year shall not
exceed  2 1/2% of the  outstanding  Common  Stock  as of the  date  the  Plan is
approved by the Board of Directors.  Shares  subject to Incentive  Stock Options
may be authorized and unissued shares or may be treasury shares.

     If an Option expires, terminates or is cancelled without being exercised or
becoming vested, new Incentive Stock Options may thereafter be granted under the
Plan covering such shares unless the applicable Rules under Section 16(b) of the
Exchange Act or Sections 162(m) or 422 of the Code require otherwise.

<PAGE>
                                     Page 2

5.   INCENTIVE STOCK OPTIONS

     The  Committee  shall make such  awards of  Incentive  Stock  Options as it
shall,  in its  discretion,  determine.  Only  employees of the Company shall be
eligible to receive Incentive Stock Options. No Incentive Stock Options shall be
granted  more than ten years after the date the Plan is approved by the Board of
Directors.  Each Stock  Option  Award  shall  specify  the  following  terms and
conditions, as well as any other terms, conditions, limitations and restrictions
specified by the Committee:

     (a)  EXERCISE PRICE.  The exercise price per Share for each Incentive Stock
          Option  shall equal the Fair Market  Value of the Common  Stock on the
          date the Incentive  Stock Option is granted.  If any  Incentive  Stock
          Option is granted to a  Participant  who at the time of the  Incentive
          Stock  Option  is a  Ten-Percent  Holder,  the  exercise  price of the
          Incentive Stock Option shall be at least 110% of the Fair Market Value
          on the date the Incentive Stock Option is made.

     (b)  DURATION OF OPTION.  The duration of each Incentive Stock Option shall
          be specified.  Each Incentive Stock Option shall specify that it shall
          not be  exercisable  after the  expiration  of ten years from the date
          such option is granted  unless a longer term is permitted or a shorter
          term is  required  under  Section  422 of the Code.  In the case of an
          Incentive Stock Option granted to a Ten-Percent  Holder, the Incentive
          Stock Option shall not, by its terms,  be  exercisable  more than five
          years from its date of grant.

     (c)  EXERCISE  TERMS.  Each  Incentive  Stock Option granted under the Plan
          shall become exercisable in five equal annual installments  commencing
          on the first  anniversary  of the date of grant  except  as  otherwise
          provided by the  Committee.  Stock Options may be partially  exercised
          from time to time during the period extending from the time they first
          become exercisable in accordance with the terms of the Incentive Stock
          Option until the  expiration of the exercise  period  specified in the
          Incentive Stock Option.  Incentive Stock Options may only be exercised
          by the  Participant  (or his legal  representative,  if Participant is
          disabled) during Participant's lifetime.

     (d)  PAYMENT  OF  EXERCISE  PRICE.  An  Incentive  Stock  Option  shall  be
          exercised upon such notice as is required by the Committee accompanied
          by payment in full of the exercise price for the Shares being acquired
          in such form as the Committee may provide in accordance with Section 6
          of the  Plan,  together  with  all  applicable  withholding  taxes  as
          provided in Section 7 of the Plan.

     (e)  MAXIMUM VALUE OF INCENTIVE  STOCK  OPTIONS.  The aggregate Fair Market
          Value (on the date of grant) of the  Shares as to which all  incentive
          stock options  granted under the Plan or any other plan of the Company
          first become  exercisable  during any calendar  year by a  Participant
          shall not exceed $100,000.

6.   PAYMENT FOR EXERCISE OF INCENTIVE STOCK OPTIONS

     The exercise price of Incentive  Stock Options shall be paid to the Company
upon exercise in the manner which the Committee may determine, which may include
(a)  delivery  of cash or a check in the  amount  of the  exercise  price of the
Shares to be acquired under the Incentive Stock Option, (b) tendering previously
acquired  Shares having a Fair Market Value at the time of delivery equal to the
exercise  price of the Shares to be acquired  under the Incentive  Stock Option,
(c) delivery of irrevocable  instructions to a broker or other agent  acceptable
to the Company to promptly sell Shares received under the Incentive Stock Option
and to deliver to the Company the amount of proceeds to pay the  exercise  price
related to the Shares to be acquired  under the Incentive  Stock Option,  or (d)
such  other  method  of  payment  as  the  Committee  in  its  discretion  deems
appropriate,  in each case together  with all  applicable  withholding  taxes as
provided in Section 7. Previously  acquired Shares tendered in payment must have
been owned by Participant for at least six months prior to the tender in payment
of an Option.

7.   WITHHOLDING TAXES

     Whenever required by law in connection with an Incentive Stock Option,  the
Company  shall  require  the  Participant  to remit  to the  Company  an  amount
sufficient to satisfy any federal, state and/or local income and

<PAGE>
                                     Page 3

employment withholding tax requirements prior to the delivery of any certificate
or certificates  for Shares or to take any other  appropriate  action to satisfy
such withholding requirements,  including any method permitted for payment under
Section 6 as determined by the  Committee.  To the extent  permitted  under such
rules as the Committee may promulgate and in compliance with any requirements to
avoid  violations under Section 16(b) of the Exchange Act and related Rules, the
Participant  may satisfy such obligation in whole or in part by electing to have
the  Company  withhold  Shares  from the  Shares  to which  the  Participant  is
otherwise entitled under the Incentive Stock Option.

8.   INCENTIVE STOCK OPTIONS NOT TRANSFERABLE

     Unless  transferability is permitted under certain conditions as determined
by the  Committee  and  applicable  IRS Rules for incentive  stock  options,  no
Incentive Stock Option is transferable by the Participant  other than by will or
the laws of  descent  and  distribution.  An  Incentive  Stock  Option  shall be
exercisable only by the Participant, the Participant's legal representative,  or
the Participant's permitted transferees.

9.   GENERAL RESTRICTION ON ISSUANCE OF STOCK CERTIFICATES

     The  Company  shall not be required  to deliver  any  certificate  upon the
exercise of any  Incentive  Stock Option until it has been  furnished  with such
documents as it may deem necessary to insure compliance with any law or Rules of
the SEC or any other governmental  authority having jurisdiction under the Plan.
Certificates for Shares delivered upon such grant or exercise shall bear legends
restricting  transfer or other restrictions or conditions to the extent required
by law or determined by the  Committee.  Each  Incentive  Stock Option under the
Plan is  subject  to the  condition  that,  if at any time the  Committee  shall
determine that the listing,  registration or qualification of the Shares subject
to such  Incentive  Stock  Option  under  any  state  or  federal  law or  other
applicable Rule, or the consent or approval of any governmental regulatory body,
is necessary or desirable as a condition of the granting of such Incentive Stock
Options or the issue or  purchase of Shares  thereunder,  such  Incentive  Stock
Options may not vest or be  exercised  in whole or in part unless such  listing,
registration,  qualification,  consent or approval  shall have been  effected or
obtained free of any conditions not acceptable to the Committee.

10.  TERMINATION OF EMPLOYMENT

     If  the   employment  of  a   Participant   terminates  by  reason  of  the
Participant's  Disability or death,  any Incentive Stock Option may be exercised
by  the  Participant,   the  Participant's   designated   beneficiary  or  legal
representative or permitted transferee at any time on or prior to the earlier of
the  expiration  date of the Option or the expiration of one year after the date
of Disability or death but only if, and to the extent that the  Participant  was
entitled  to  exercise  or receive  the  Incentive  Stock  Option at the date of
Disability  or death and  subject to such other terms and  conditions  as may be
specified  in the  Incentive  Stock  Option.  In the event of the  Participant's
Retirement or other termination of employment, any Incentive Stock Option may be
exercised by the Participant,  the Participant's designated beneficiary or legal
representative  at any time on or prior to the earlier of the expiration date of
the option or the  expiration  of thirty  days after the date of  Retirement  or
termination but only if, and to the extent that, the Participant was entitled to
exercise the Incentive  Stock Option at the date of  Retirement or  termination,
subject to such other terms and  conditions as may be specified in the Incentive
Stock Option and the Plan.  All Incentive  Stock Options or any portion  thereof
not yet vested or exercisable on the date of Disability or death shall terminate
immediately  on the date of  termination.  All  Incentive  Stock  Options or any
portion  thereof not yet vested or exercisable on the date of termination  other
than by reason of Disability or death shall terminate immediately on the date of
termination.

11.  ADJUSTMENT OF INCENTIVE STOCK OPTIONS

     In the event of any change in the Common  Stock of the Company by reason of
any stock  dividend,  stock  split,  recapitalization,  reorganization,  merger,
consolidation,  split-up, combination, or exchange of shares, or rights offering
to purchase Common Stock at a price substantially below fair market value, or of
any similar  change  affecting the Common  Stock,  the number and kind of shares
authorized  under  Section 4 for the Plan,  the number and kind of shares  which
thereafter are subject to Incentive  Stock Options under the Plan and the number
and kind of unexercised Incentive Stock Options and the exercise price per share
shall be adjusted

<PAGE>
                                     Page 4

automatically  consistent  with such change to prevent  substantial  dilution or
enlargement  of the rights  granted to, or available  for,  Participants  in the
Plan.

12.  NO EMPLOYMENT RIGHTS

     The Plan and any Incentive  Stock Options  granted under the Plan shall not
confer upon any Participant any right with respect to continuance as an employee
of the Company,  nor shall the Plan or such Incentive Stock Options interfere in
any way with the right of the Company to terminate the Participant's position as
an employee or director at any time.

13.  RIGHTS AS A SHAREHOLDER

     The  recipient of any  Incentive  Stock Option under the Plan shall have no
rights as a shareholder  with respect thereto unless and until  certificates for
the  underlying  Shares  are  issued  to  the  recipient,  except  as  otherwise
specifically provided by the Committee.

14.  SECTION 162(m) CONDITIONS

     It is the intent of the Company that the Plan and  Incentive  Stock Options
granted under the Plan satisfy and be interpreted in a manner that satisfies any
applicable   requirements   of  Code   Section   162(m)   as   performance-based
compensation.   Any  provision,   application  or  interpretation  of  the  Plan
inconsistent  with this intent to satisfy the  standards in Code Section  162(m)
shall be disregarded.  Notwithstanding anything to the contrary in the Plan, the
provisions  of the Plan may at any time be  bifurcated  by the  Committee in any
manner so that  certain  provisions  of the Plan or any  Incentive  Stock Option
intended (or required in order) to satisfy the applicable  requirements  of Code
Section 162(m) are applicable only to Covered Employees.

15.  AMENDMENT AND DISCONTINUANCE

     The Plan and any Incentive Stock Option  outstanding  under the Plan may be
amended,  modified or  terminated by the Committee at any time and all Incentive
Stock Options shall be subject to the Plan as amended from time to time,  except
that the  Committee may not,  without  approval of the  Participant  to whom the
Incentive  Stock  Option was granted or his legal  representative  or  permitted
transferee adversely affect the rights of such person under such Incentive Stock
Option.  No  amendment,  modification,  or  termination  of the  Plan  shall  be
effective  without  stockholder  approval if such  approval  is  required  under
applicable law or Rule or any regulation of the stock market on which the Common
Stock is traded.

16.  CHANGE IN CONTROL

     (a) Notwithstanding  other provisions of the Plan, in the event of a Change
in Control of the Company, all of a Participant's  Incentive Stock Options shall
become immediately vested and exercisable or fully earned at the maximum amount,
except with respect to Covered Employees for "performance based compensation" as
otherwise determined by the Committee.

     (b)  In the  event  of a  Change  in  Control,  in  the  discretion  of the
Committee, each Participant who is a Section 16 insider with respect to whom the
Change  in  Control  might  result in a  violation  under  Section  16(b) of the
Exchange Act, may receive,  in exchange for the surrender of the Incentive Stock
Option, an amount of cash equal to the difference  between the fair market value
(based on the kind and amount of any securities,  cash,  other property or other
consideration to be received with respect to each Share in the Change in Control
transaction  as determined by the  Committee) of the Common Stock covered by the
Incentive  Stock  Option and the option  price of such  Common  Stock  under the
Incentive Stock Option.

     (c) Notwithstanding the foregoing, the Plan and any Incentive Stock Options
outstanding  under the Plan shall be binding upon any  successor to the Company,
whether such successor is the result of a direct or indirect  purchase,  merger,
consolidation or other  acquisition of all or substantially  all of the business
and/or assets of the Company.

<PAGE>
                                     Page 5

17.  GOVERNING LAW

     The  Plan and any  Incentive  Stock  Option  made  pursuant  to it shall be
construed under the laws of the State of Delaware.



Dated: June 23, 1997                              CANANDAIGUA WINE COMPANY, INC.
            --

                                                  By:     /s/ Richard Sands
                                                          --------------------
                                                  Title:  President
                                                          --------------------

Date of Stockholder Approval  July 22, 1997
                              -------------

<PAGE>
                                     Page 1


                                     ANNEX A
                                       TO
                           INCENTIVE STOCK OPTION PLAN

                               CERTAIN DEFINITIONS

     Capitalized terms used in the Plan shall have the meanings set forth below:

"CAUSE" means,  solely for the purposes of the Plan, gross negligence or willful
misconduct or commission of a felony or an act of moral turpitude  determined by
the Committee to be  detrimental to the best interests of the Company or, if the
Participant  is subject to a written  agreement  with the Company  "cause" shall
have the meaning set forth in that agreement.

"CHANGE IN CONTROL" means:

     (a) there shall be consummated:

          (i) any consolidation or merger of the Company in which the Company is
          not the  continuing or surviving  corporation or pursuant to which any
          Shares are to be converted  into cash,  securities or other  property,
          provided  that the  consolidation  or merger is not with a corporation
          which was a direct or indirect wholly-owned  subsidiary of the Company
          or a parent of the Company  immediately  before the  consolidation  or
          merger; or

          (ii) any sale,  lease,  exchange or other transfer (in one transaction
          or a series of related  transactions) of all, or substantially all, of
          the assets of the Company; or

     (b) the  stockholders  of the Company  approve any plan or proposal for the
     liquidation or dissolution of the Company; or

     (c) any  person  (as such term is used in  Sections  13(d) and 14(d) of the
     Exchange Act) shall become the beneficial owner (within the meaning of Rule
     13d-3 under the Exchange Act),  directly or  indirectly,  of 30% or more of
     the voting control of the Company's then outstanding common stock, provided
     that such  person  shall not be a  wholly-owned  subsidiary  of the Company
     immediately  before it becomes such 30% beneficial owner of voting control;
     or

     (d) individuals who constitute the Company's Board of Directors on the date
     hereof (the "Incumbent  Board") cease for any reason to constitute at least
     a majority thereof, provided,  however, that any person becoming a director
     subsequent to the date hereof whose election, or nomination for election by
     the  Company's  shareholders,  was  approved  by a vote of at  least  three
     quarters of the  directors  comprising  the  Incumbent  Board  (either by a
     specific vote or by approval of the proxy statement of the Company in which
     such person is named as a nominee for director,  without  objection to such
     nomination) shall be, for purposes of this clause (d), considered as though
     such person were a member of the Incumbent Board.

"CODE" means the Internal Revenue Code of 1986, as amended.

"COMPANY" means  Canandaigua  Wine Company,  Inc. and its  Subsidiaries,  except
where the context indicates that only the parent company is intended.

"COMMITTEE"  means the committee  appointed by the Company's  Board of Directors
(the  "Committee")  consisting  of not fewer  than the  number of members of the
Board of Directors  required  under Code Section 162(m) and the Rules of the IRS
thereunder for determining performance based compensation which is deductible by
the Company who are "outside  directors"  as defined from time to time under the
IRS Rules and,  to the extent  possible  are also  "Non-Employee  Directors"  as
defined from time to time under the SEC Rules for  approval of  Incentive  Stock
Options  exempt from  Section  16(b).  If any member of the  Committee  does not
qualify as an "outside  director",  Incentive  Stock  Options under the Plan for
Covered  Employees  shall be  administered  by a  subcommittee  of the Committee
comprised  solely of members  who  qualify as  outside  directors  to the extent
desireable  to preserve the  deductibility  of such  compensation  under Section
162(m) of the Code and such subcommittee  shall constitute the Committee for all
purposes under the Plan. The full Board of Directors, 

<PAGE>
                                     Page 2

in its  discretion,  may act as the Committee  under the Plan. The Committee may
delegate  to  selected  officers  of the  Company  individually  or  acting as a
committee any portion of its authority,  except as otherwise  expressly provided
in the Plan. In the event of a delegation to management, the term "Committee" as
used herein shall include the officer or committee with respect to the delegated
authority.  Notwithstanding  any such  delegation  of  authority,  the Committee
comprised   of  members  of  the  Board  of  Directors   shall  retain   overall
responsibility  for the  operation of the Plan.  Management  acting  pursuant to
delegated  authority  shall  not  make  awards  under  the  Plan to any  Covered
Employees or other Section 16 insider.

"COMMON STOCK" means the Class A Common Stock of the Company, par value $.01 per
Share.

"COVERED EMPLOYEE" means the Chief Executive Officer of the Company and the four
other most  highly  compensated  officers of the Company as such term is defined
under the Rules  promulgated  under  Section  162(m) of the Code and such  other
officers as may be designated by the Committee.

"DISABILITY"  means the inability of a Participant  to perform his or her duties
for a  period  in  excess  of the  applicable  statutory  short-term  disability
coverage  provided  by the  Company.  The date of  termination  with  respect to
Disability  shall be the day  following  the date  such  short  term  disability
protection lapses.

"FAIR  MARKET  VALUE" of a Share means the closing  price of the Common Stock on
the NASDAQ Stock  Market or other  national  stock  exchange on which the Common
Stock is actively  traded for the date as  reported in the WALL STREET  JOURNAL,
Eastern  Edition or such other standard  reference  service as the Committee may
select.

"IRS" means the Internal Revenue Service and, if the context permits, the courts
interpreting the Code.

"INCENTIVE  STOCK OPTION"  means any Stock Option  granted under the Plan all of
which are designated as "incentive  stock options" within the meaning of Section
422 of the Code or any successor or replacement provision.

"PARTICIPANT"  means any  employee of the Company who has  received an Incentive
Stock Option under the Plan.

"PLAN" means the  Incentive  Stock  Option Plan of the Company,  as amended from
time to time.

"RETIREMENT" means a termination of employment by an employee who is at least 60
years of age and  after at least 10 years of  service  with the  Company  (which
shall include entities acquired by the Company, if the Committee so determines).

"RULES" means rules,  regulations and interpretations issued by the governmental
authority charged with  administering  any law and any judicial  interpretations
applicable thereto.

"SEC" means the Securities and Exchange Commission.

"SHARES" means shares of the Company's Class A Common Stock,  par value $.01 per
share.

"SUBSIDIARIES" means (a) all corporations of which at least fifty percent of the
voting  stock  is  owned  by  the  Company  directly  or  through  one  or  more
corporations  at least fifty percent of whose voting stock is so owned,  and (b)
partnerships  or other  entities in which the Company  has,  either  directly or
indirectly, at least a fifty percent interest in the capital or profits.

"TEN PERCENT HOLDER" means a Participant who owns stock possessing more than ten
percent of the total  combined  voting  power of all  classes  of capital  stock
outstanding on the date of  determination.  OTHER TERMS: Any other terms used in
the Plan which are defined in Sections 83, 162(m) or 421 of the Internal Revenue
Code  as  amended,  or the  Rules  thereunder  or  corresponding  provisions  of
subsequent  laws and Rules in effect at the time  Incentive  Stock  Options  are
granted under the Plan, shall have the meanings set forth in such laws or Rules.

OTHER TERMS:  Any other terms used in the Plan which are defined in Sections 83,
163(m) or 421 of the Internal  Revenue Code as amended,  or the Rules thereunder
or  corresponding  provisions of subsequent laws and Rules in effect at the time
Incentive Stock Options are granted under the Plan,  shall have the meanings set
forth in such laws or Rules.



                                  EXHIBIT 10.3
                                  ------------

                           AMENDMENT NUMBER ONE TO THE
                         CANANDAIGUA WINE COMPANY, INC.
                           INCENTIVE STOCK OPTION PLAN
                                      
     This Amendment Number One to the Canandaigua Wine Company,  Inc.  Incentive
Stock Option Plan (the  "Plan") was approved  pursuant to Section 15 of the Plan
by the Board of Directors of Canandaigua  Brands,  Inc. (f/k/a  Canandaigua Wine
Company,  Inc., (the  "Company"),  acting in its capacity as the Committee under
the Plan.  Capitalized  terms used herein which are not otherwise  defined shall
have the meanings ascribed to them in the Plan and Annex A thereto.

     1. NAME.  The name of the Plan is hereby  changed to  "Canandaigua  Brands,
Inc. Incentive Stock Option Plan."

     2. DEFINITION OF COMMITTEE.  The definition of the term "Committee" as used
in the Plan and defined in Annex A to the Plan is hereby amended and restated to
read in its entirety as follows:

          "COMMITTEE"  means the  committee  appointed  from time to time by the
          Company's Board of Directors to administer the Plan (the "Committee").
          The  full  Board  of  Directors,  in its  discretion,  may  act as the
          Committee  under  the  Plan,  whether  or  not a  Committee  has  been
          appointed.  The  Committee  may delegate to one or more members of the
          Committee  or officers  of the  Company,  individually  or acting as a
          committee, any portion of its authority, except as otherwise expressly
          provided in the Plan.  In the event of a delegation to a member of the
          Committee,  officer or a committee  thereof,  the term  "Committee" as
          used  herein  shall  include the member of the  Committee,  officer or
          committee with respect to the delegated authority. Notwithstanding any
          such  delegation of authority,  the Committee  comprised of members of
          the Board of Directors and  appointed by the Board of Directors  shall
          retain overall responsibility for the operation of the Plan.

     In witness whereof,  Canandaigua Brands, Inc. has caused this instrument to
be executed as of September 15, 1997.

                                                CANANDAIGUA BRANDS, INC.

                                                By:  /s/ Richard Sands
                                                     ------------------------
                                                     Richard Sands, President



                                  EXHIBIT 10.4
                                  ------------

                         CANANDAIGUA WINE COMPANY, INC.

                        ANNUAL MANAGEMENT INCENTIVE PLAN

     This  Annual  Management  Incentive  Plan  was  approved  by the  Board  of
Directors of the Company on June 23, 1997 and shall be effective  upon  approval
by the stockholders.  Certain  capitalized terms used in the Plan are defined in
Annex A.

1.   PURPOSE

     The Plan is designed  to enable the  Company to attract  and retain  valued
employees  and  to  provide  them  with  incentives  to  attain  certain  annual
performance goals.

2.   ADMINISTRATION

     The Plan shall be  administered  by a Committee of the  Company's  Board of
Directors. This Committee shall consist of at least two members of the Company's
Board of Directors,  all of whom are (a) "outside  directors" within the meaning
of Section 162(m),  and (b) not eligible to participate in the Plan.  Subject to
the Plan, the Committee shall possess the sole authority, in its discretion,  to
(i) establish and administer the Performance  Criteria and Performance  Targets,
(ii) select the  Participating  Executives  who will receive  Bonuses  under the
Plan,  (iii)  determine the amount of such Bonuses and any terms,  conditions or
limitations on the payment of any Bonuses, (iv) interpret the Plan, (v) make and
amend  rules  and  regulations  relating  to the  Plan,  and (vi) make all other
determinations necessary or advisable for the administration of the Plan.

3.   TERMS AND CONDITIONS OF BONUSES

     For each Performance  Period,  the Committee shall select,  at the time the
Performance  Criteria and Performance Targets are determined,  the Participating
Executives.  Each Participating Executive may receive a Bonus if and only if the
Performance  Targets  established by the  Committee,  relative to the applicable
Performance  Criteria,  are  attained.  The  applicable  Performance  Period and
Performance  Targets shall be determined  by the Committee  consistent  with the
terms of the Plan and  Section  162(m).  The  Committee  may adjust  Performance
Targets to take into account the effects of any Extraordinary Items equitably in
a manner  consistent with the  determination  of the original  Bonus,  provided,
however,  no  such  adjustment  may be  made  with  respect  to any  Bonus  to a
Participating  Executive  which is  intended  to qualify as  "performance  based
compensation"  unless such  adjustment  satisfies  the  requirements  of Section
162(m) and the related Rules.

     The  Performance  Target with respect to the  Performance  Criteria must be
established  by the  Committee  in advance  of the  deadlines  applicable  under
Section  162(m) and while the  performance  relating to the  Performance  Target
remains  substantially  uncertain  within the meaning of Section 162(m).  At the
time the  Performance  Target is established,  the Committee  shall provide,  in
terms of an objective formula or standard for each Participating  Executive, the
method of computing the specific  amount that will  represent the maximum amount
of Bonus payable to the Participant if the Performance Target is attained.

     Notwithstanding  any other provision  hereof,  no  Participating  Executive
shall  receive a Bonus under the Plan for any fiscal  year or other  Performance
Period in excess of $2 million.  Any Bonuses  awarded by the Committee under the
Plan shall be paid within 30 days after year-end  financial results are reported
or, if later, as soon as practicable  following the  Committee's  determinations
and certification under this Section.  Any such payment shall be in cash or cash
equivalent, subject to applicable withholding requirements.  Notwithstanding the
foregoing,  the Committee may, in its sole  discretion,  defer the payout of any
Bonus.  In the case of the delay of a Bonus  otherwise  payable  at or after the
attainment  and  certification  of  the  applicable   Performance   Target,  any
additional  amount  payable  as a result of the delay  shall be  limited  to the
Moody's Average Corporate Bond Yield during the deferral period.

     No Participating  Executive shall receive any payment under the Plan unless
the  Committee has  certified,  by  resolution  or other  appropriate  action in
writing, that the amount thereof has been accurately

<PAGE>
                                     Page 2

determined in accordance  with the terms,  conditions and limits of the Plan and
that the Performance Target and any other material terms previously  established
by the Committee or set forth in the Plan were in fact satisfied.

4.   TERMINATION OF EMPLOYMENT

     If the employment of a Participating Executive terminates by reason of such
Participating   Executive's   Retirement,   Disability,   death  or  involuntary
termination  without Cause, a ratable  portion of any applicable  Bonus shall be
paid,  subject to the attainment of the  applicable  Performance  Target,  at or
after the attainment and certification of the applicable  Performance  Target at
the end of the fiscal year or other Performance  Period.  The ratable portion of
the Bonus  shall be  determined  by  multiplying  the bonus by a  fraction,  the
numerator  of  which  is the  number  of  full  or  partial  months  during  the
Performance  Period during which the Participating  Executive was employed,  and
the  denominator  of which is the number of calendar  months in the  Performance
Period.  Upon  termination  of  the  Participating   Executive's  employment  by
voluntary  resignation  or for Cause,  all Bonuses  for which the  Participating
Executive  may be eligible  shall be forfeited  unless the  Committee  otherwise
expressly so provides in a written contract or other written instrument.

5.   ADJUSTMENTS

     In  the  event  of  any  change  in  the  Company's  applicable  accounting
principles  or  practices  by  reason  of  any  stock  dividend,   stock  split,
recapitalization,  reorganization, merger, consolidation, split-up, combination,
exchange of shares,  rights  offering or other similar change which occurs after
the  Performance  Targets are established for a given  Performance  Period,  the
amount of the Bonuses paid under the Plan for such  Performance  Period shall be
automatically  adjusted  consistent  with such  change to  prevent  dilution  or
enlargement of the Bonuses under the Plan.

6.   NO EMPLOYMENT RIGHTS

     The Plan shall not confer upon any  Participating  Executive any right with
respect to continuance as an employee of the Company,  nor shall it interfere in
any way with the right of the Company to terminate the Participating Executive's
position as an employee.

7.   DISCRETION OF COMPANY

     Any  decision  made or action taken by the  Company,  the  Committee or the
Board of Directors in  connection  with the creation,  amendment,  construction,
administration,  interpretation  or  effect  of the  Plan  shall be  within  the
absolute  discretion of such entity and shall be conclusive and binding upon all
persons.  No  officer,  director  or  member  of the  Committee  shall  have any
liability  for actions  taken or omitted  under the Plan by the member or by any
other person.

8.   AMENDMENT AND DISCONTINUANCE

     The Plan may be amended,  modified or  terminated  by the  Committee at any
time, and all Bonuses shall be subject to the Plan as amended from time to time,
except  that the  Committee  may not,  without the  approval of a  Participating
Executive adversely affect any rights under the Plan. No amendment, modification
or termination shall be effective without the approval of the Board of Directors
and/or  the  stockholders  if such  approval  is  necessary  to comply  with the
applicable provisions of Section 162(m).

9.   CHANGE OF CONTROL

     Notwithstanding  other  provisions of the Plan, in the event of a Change of
Control of the Company,  the Performance  Period for a  Participating  Executive
shall end on the date of the Change of Control and the Performance  Target shall
be adjusted to reflect the early  termination of the Performance  Period. If the
Performance  Target,  as adjusted,  is deemed  satisfied by the  Committee,  the
Participating  Executive  may receive a ratable  portion of the Bonus that would
have been paid if the Performance  Period had not been terminated  early and the
Performance Target had been satisfied. The ratable portion of the Bonus shall be
determined by  multiplying  the original  Bonus by a fraction,  the numerator of
which is the number of months from the first day

<PAGE>
                                     Page 3

of the  Performance  Period to the date of the Change of Control  (including any
fractional  month) and the denominator of which is the total number of months in
the original Performance Period.

     The Plan shall be binding upon any  successor to the Company,  whether such
successor is the result of a direct or indirect purchase, merger,  consolidation
or other  acquisition of all or substantially  all of the business and/or assets
of the Company.

10.  SECTION 162(m) CONDITIONS

     It is the intent of the Company  that the Plan and  Bonuses  paid under the
Plan  satisfy and be  interpreted  in a manner  that  satisfies  any  applicable
requirements of Section 162(m) as performance-based compensation. Any provision,
application  or  interpretation  of the Plan  inconsistent  with this  intent to
satisfy the standards in Section  162(m) shall be  disregarded.  Notwithstanding
anything to the contrary in the Plan, the provisions of the Plan may at any time
be bifurcated  by the Committee in any manner so that certain  provisions of the
Plan or any Bonus  intended  (or  required in order) to satisfy  the  applicable
requirements of Section 162(m) are applicable only to persons whose compensation
is subject to Section 162(m).

11.  NO FUNDING OF THE PLAN

     The Company  shall not be required to fund or otherwise  segregate any cash
or any other assets which may at any time be paid to any Participating Executive
under the Plan. The Plan shall constitute an "unfunded" plan of the Company. The
Company  shall not, by any  provisions of the Plan, be deemed to be a trustee of
any property, and any rights of any Participating  Executive shall be limited to
those of a general unsecured creditor.

12.  NON-TRANSFERABILITY

     Except as expressly provided by the Committee, no benefit payable under the
Plan shall be subject in any manner to anticipation, alienation, sale, transfer,
assignment,  pledge,  encumbrance or charge, and any such attempted action shall
be void.  This Section  shall not apply to an  assignment  of a  contingency  or
payment due after the death of a Participating  Executive to such  Participating
Executive's legal representative or beneficiary.

13.  EFFECTIVE DATE

     The  effective  date of the Plan shall be the date the Plan is  approved by
the Company's stockholders.

14.  DEFINITIONS

     Any terms or  provisions  used herein  which are defined in Section  162(m)
shall have the meanings as therein defined.

15.  GOVERNING LAW

     To the extent not inconsistent  with the provisions of Section 162(m),  the
Plan shall be construed under the laws of the State of New York.

Dated: June 23, 1997                              CANANDAIGUA WINE COMPANY, INC.
            --

                                                  By:     /s/ Richard Sands
                                                          --------------------
                                                  Title:  President
                                                          --------------------

Date of Stockholder Approval:  July 22, 1997
                               -------------

<PAGE>
                                     Page 1


                                     ANNEX A
                                       TO
                        ANNUAL MANAGEMENT INCENTIVE PLAN

                               CERTAIN DEFINITIONS

   Capitalized terms used in the Plan shall have the meanings set forth below:

"BONUS" means a cash payment or payment opportunity, as the context requires.

"CAUSE" means,  solely for the purposes of the Plan, gross negligence or willful
misconduct or commission of a felony or an act of moral turpitude  determined by
the Committee to be  detrimental to the best interests of the Company or, if the
Participating  Executive  is subject  to a written  agreement  with the  Company
"cause" shall have the meaning set forth in that agreement.

"CHANGE OF CONTROL" means:

     (a)  there shall be consummated

          (i) any consolidation or merger of the Company in which the Company is
          not the  continuing or surviving  corporation or pursuant to which any
          Shares are to be converted  into cash,  securities or other  property,
          provided  that the  consolidation  or merger is not with a corporation
          which was a direct or indirect wholly-owned  subsidiary of the Company
          or a parent of the Company  immediately  before the  consolidation  or
          merger; or

          (ii) any sale,  lease,  exchange or other transfer (in one transaction
          or a series of related  transactions) of all, or substantially all, of
          the assets of the Company; or

     (b)  the  stockholders  of the Company approve any plan or proposal for the
          liquidation or dissolution of the Company; or

     (c)  any  person (as such term is used in  Sections  13(d) and 14(d) of the
          Exchange Act) shall become the beneficial owner (within the meaning of
          Rule 13d-3 under the Exchange Act), directly or indirectly,  of 30% or
          more voting  control of the Company's then  outstanding  common stock,
          provided  that such person shall not be a  wholly-owned  subsidiary of
          the Company immediately before it becomes such 30% beneficial owner of
          voting control; or

     (d)  individuals  who  constitute  the Company's  Board of Directors on the
          date hereof (the "Incumbent Board") cease for any reason to constitute
          at least a  majority  thereof,  provided,  however,  that  any  person
          becoming a director  subsequent to the date hereof whose election,  or
          nomination for election by the Company's shareholders, was approved by
          a vote of at least three  quarters  of the  directors  comprising  the
          Incumbent Board (either by a specific vote or by approval of the proxy
          statement  of the  Company in which such  person is named as a nominee
          for  director  without  objection  to such  nomination)  shall be, for
          purposes of this clause (d),  considered  as though such person were a
          member of the Incumbent Board.

"CODE" means the Internal Revenue Code of 1986, as amended.

"COMPANY" means Canandaigua Wine Company, Inc. and its Subsidiaries, except when
the context indicates that only the parent company is intended.

"COMMITTEE"  means the  committee  appointed  by the Board of  Directors  of the
Company to administer the Plan as provided in Section 2.

"DISABILITY"  means the inability of a Participant  to perform his or her duties
for a  period  in  excess  of the  applicable  statutory  short-term  disability
coverage  provided  by the  Company.  The date of  termination  with  respect to
Disability  shall be the day  following  the  date  such  short-term  disability
protection lapses.

<PAGE>
                                     Page 2

"EXTRAORDINARY  ITEMS" means (a) items  presented  as such (or other  comparable
terms) on the Company's audited financial statements, (b) extraordinary, unusual
or nonrecurring  items of gain or loss, (c) changes in tax or accounting laws or
Rules, and (d) the effects of mergers, acquisitions,  divestitures, spin offs or
significant transactions,  each of which are identified in the audited financial
statements and notes thereto or in the "management's discussion and analysis" of
the  financial  statements  in a period  report  filed  with the SEC  under  the
Exchange Act.

"PARTICIPATING  EXECUTIVE"  means a key employee  (including any officer) of the
Company or one of its  Subsidiaries  selected by the Committee to participate in
the Plan.

"PERFORMANCE  CRITERIA" means one or more of the following  performance criteria
selected by the  Committee  with  respect to any  performance-based  Award:  (a)
increases in the Fair Market Value of a Share, (b) shareholder  value added, (c)
cash flow, (d) earnings per share,  (e) earnings of the Company before deducting
interest, taxes, depreciation and amortization, (f) return on equity, (g) return
on capital,  (h) return on assets or net assets,  (i) cost reduction or control,
(j) operating income or net operating income, (k) operating margins/sales in one
or more business segments or product lines, (l) return on operating revenue, and
(m) market share in one or more business segments or product lines.  Performance
criteria  may be  established  on a  corporate,  divisional,  business  unit  or
consolidated basis and measured absolutely or relative to the Company's peers.

"PERFORMANCE  PERIOD" means the fiscal year or years or other period established
by the Committee  with respect to which the  Performance  Targets are set by the
Committee.

"PERFORMANCE  TARGET" means one or more specific  objective goal or goals (which
may be  cumulative  or  alternative)  that  are  timely  set in  writing  by the
Committee  for each  Participant  for the  applicable  Performance  Period  with
respect to any one or more of the Performance Criteria.

"PLAN" means the Annual  Management  Incentive  Plan of the Company,  as amended
from time to time.

"RETIREMENT" means a termination of employment by an employee who is at least 60
years of age and  after at least 10 years of  service  with the  Company  (which
shall include entities acquired by the Company, if the Committee so determines).

"RULES" means rules,  regulations and interpretations issued by the governmental
authority charged with  administering  any law and any judicial  interpretations
applicable thereto.

"SECTION 162(m)" means Section 162(m) of the Code, together with the regulations
promulgated thereunder, all as amended from time to time.

"SHARES" means shares of the Company's Class A Common Stock,  par value $.01 per
share.

"SUBSIDIARIES" means (a) all corporations of which at least fifty percent of the
voting  stock  is  owned  by  the  Company  directly  or  through  one  or  more
corporations  at least fifty percent of whose voting stock is so owned,  and (b)
partnerships  or other  entities in which the Company  has,  either  directly or
indirectly, at least a fifty percent interest in the capital or profits.





<TABLE>
                                                        EXHIBIT 11
                                                        ----------

                                        CANANDAIGUA BRANDS, INC. AND SUBSIDIARIES
                             COMPUTATION OF NET INCOME PER COMMON AND COMMON EQUIVALENT SHARE
                                          (in thousands, except per share data)
                                                       (unaudited)

<CAPTION>
                                                                         For the Six Months Ended August 31,  
                                                           ---------------------------------------------------------------
                                                                     1997                                 1996                   
                                                           --------------------------           --------------------------   
                                                                               Fully                                Fully        
Net income per common and common equivalent share:         Primary            Diluted           Primary            Diluted
                                                           -------            -------           -------            -------
<S>                                                        <C>               <C>                <C>               <C>
Net income available to common and common equivalent
  shares                                                   $ 22,411          $ 22,411           $ 13,442          $ 13,442  
Adjustments                                                    --                --                 --                --
                                                           --------          --------           --------          --------
Net income available to common and common equivalent
  shares                                                   $ 22,411          $ 22,411           $ 13,442          $ 13,442
                                                           ========          ========           ========          ========  
Shares:
Weighted average common shares outstanding                   18,665            18,665             19,553            19,553
Adjustments:
  (1) Assumed exercise of incentive stock options               571               750                204               204
  (2) Assumed exercise of stock options                        --                   1                 38                38
                                                           --------          --------           --------          --------
Weighted average common and common equivalent
  shares outstanding                                         19,236            19,416             19,795            19,795
                                                           ========          ========           ========          ========
Net income per common and common equivalent share          $   1.17          $   1.15           $   0.68          $   0.68
                                                           ========          ========           ========          ========

<CAPTION>
                                                                        For the Three Months Ended August 31,  
                                                           ---------------------------------------------------------------
                                                                     1997                                 1996                  
                                                           --------------------------           --------------------------   
                                                                               Fully                                Fully       
Net income per common and common equivalent share:         Primary            Diluted           Primary            Diluted
                                                           -------            -------           -------            -------
<S>                                                        <C>               <C>                <C>               <C>
Net income available to common and common equivalent
  shares                                                   $ 12,365          $ 12,365           $  4,941          $  4,941
Adjustments                                                    --                --                 --                --
                                                           --------          --------           --------          --------
Net income available to common and common equivalent
  shares                                                   $ 12,365          $ 12,365           $  4,941          $  4,941
                                                           ========          ========           ========          ========
Shares:
Weighted average common shares outstanding                   18,559            18,559             19,477            19,477
Adjustments:
  (1) Assumed exercise of incentive stock options               683               758                152               152
  (2) Assumed exercise of stock options                        --                   1                 24                24
                                                           --------          --------           --------          --------
Weighted average common and common equivalent
  shares outstanding                                         19,242            19,318             19,653            19,653
                                                           ========          ========           ========          ========
Net income per common and common equivalent share          $   0.64          $   0.64           $   0.25          $   0.25
                                                           ========          ========           ========          ========
</TABLE>



<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
COMPANY'S AUGUST 31, 1997 FORM 10-Q AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<CIK> 0000016918
<NAME> CANANDAIGUA BRANDS, INC.
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          FEB-28-1998
<PERIOD-END>                               AUG-31-1997
<CASH>                                           4,278
<SECURITIES>                                         0
<RECEIVABLES>                                  160,885
<ALLOWANCES>                                         0
<INVENTORY>                                    334,756
<CURRENT-ASSETS>                               520,481
<PP&E>                                         357,630
<DEPRECIATION>                                 110,918
<TOTAL-ASSETS>                               1,032,950
<CURRENT-LIABILITIES>                          283,270
<BONDS>                                        298,995
                                0
                                          0
<COMMON>                                           215
<OTHER-SE>                                     379,198
<TOTAL-LIABILITY-AND-EQUITY>                 1,032,950
<SALES>                                        607,535
<TOTAL-REVENUES>                               607,535
<CGS>                                          442,044
<TOTAL-COSTS>                                  553,527
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              16,024
<INCOME-PRETAX>                                 37,984
<INCOME-TAX>                                    15,573
<INCOME-CONTINUING>                             22,411
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    22,411
<EPS-PRIMARY>                                     1.17
<EPS-DILUTED>                                     1.15
        

</TABLE>


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