CANANDAIGUA BRANDS INC
PRE 14A, 1998-06-04
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<PAGE>

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[X]  Preliminary Proxy Statement
[ ]  Confidential,  for Use of the  Commission  Only  (as  permitted  by Rule
     14a-6(e)(2))  [ ]  Definitive  Proxy  Statement [ ]  Definitive  Additional
     Materials
[ ]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12


                            CANANDAIGUA BRANDS, INC.
                ------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


     ----------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.

[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

     (1)  Title  of each  class of  securities  to  which  transaction  applies:
          ______________________________________________________________________
     (2)  Aggregate   number  of  securities  to  which   transaction   applies:
          ______________________________________________________________________
     (3)  Per unit  price  or other  underlying  value of  transaction  computed
          pursuant to Exchange  Act Rule 0-11 (Set forth the amount on which the
          filing  fee  is   calculated   and  state  how  it  was   determined):
          ______________________________________________________________________
     (4)  Proposed      maximum      aggregate     value     of     transaction:
          ______________________________________________________________________
     (5)  Total fee paid: ______________________________________________________

[ ]  Fee paid previously with preliminary materials.

[ ]  Check box if any part of the fee is offset as provided  by  Exchange  Act
     Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was
     paid  previously.  Identify the previous filing by  registration  statement
     number, or the Form or Schedule and the date of its filing.
     (1)  Amount Previously Paid: ______________________________________________
     (2)  Form, Schedule or Registration Statement No.: ________________________
     (3)  Filing Party: ________________________________________________________
     (4)  Date Filed: __________________________________________________________

<PAGE>

                                   [CBI LOGO]
                            CANANDAIGUA BRANDS, INC.
                           Fine Wines, Spirits & Beers



                         ------------------------------
                         ANNUAL MEETING OF STOCKHOLDERS
                         ------------------------------


                                                                 June ____, 1998

TO OUR STOCKHOLDERS:

         You are cordially  invited to attend the Annual Meeting of Stockholders
of  Canandaigua  Brands,  Inc.  at One Chase  Square,  Rochester,  New York,  on
Tuesday, July 21, 1998 at 11:00 a.m.

         The  accompanying  Notice of Annual Meeting of  Stockholders  and Proxy
Statement  describe  in detail  the  matters  expected  to be acted  upon at the
meeting.  The Company's 1998 Annual Report,  which is contained in this package,
sets forth important business and financial information concerning the Company.

         We hope you are able to attend this year's Annual Meeting.

                                           Very truly yours,




                                           MARVIN SANDS
                                           CHAIRMAN OF THE BOARD




                                           RICHARD SANDS
                                           PRESIDENT AND CHIEF EXECUTIVE OFFICER


<PAGE>


                            CANANDAIGUA BRANDS, INC.
                           300 WILLOWBROOK OFFICE PARK
                            FAIRPORT, NEW YORK 14450


                    ----------------------------------------
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD JULY 21, 1998
                    ----------------------------------------


     NOTICE  IS  HEREBY  GIVEN  that  the  Annual  Meeting  of  Stockholders  of
CANANDAIGUA  BRANDS,  INC.  the  ("Company")  will be held at One Chase  Square,
Rochester,  New York, on Tuesday,  July 21, 1998 at 11:00 a.m. for the following
purposes more fully described in the accompanying Proxy Statement:

     1.   To elect directors of the Company (Proposal No. 1).

     2.   To consider and act upon a proposal to amend and restate the Company's
          Restated  Certificate  of  Incorporation,  as  presently  amended,  to
          incorporate a prior amendment and to increase the number of authorized
          shares of the Class A Common Stock of the Company from  60,000,000  to
          120,000,000,  thereby  increasing  the aggregate  number of authorized
          shares of the Company to 141,000,000 (Proposal No. 2).

     3.   To consider and act upon a proposal to ratify the  selection of Arthur
          Andersen  LLP,   Certified  Public   Accountants,   as  the  Company's
          independent  auditors  for the fiscal  year ending  February  28, 1999
          (Proposal No. 3).

     4.   To  transact  such other  business  as may  properly  come  before the
          Meeting or any adjournment thereof.

     The Board of  Directors  has fixed the close of business on June 1, 1998 as
the record date for the determination of stockholders  entitled to notice of and
to vote at the Meeting or any adjournments thereof.

     A Proxy Statement and accompanying proxy are enclosed.

     WE HOPE YOU WILL ATTEND THIS MEETING IN PERSON,  BUT IF YOU CANNOT,  PLEASE
SIGN AND DATE THE  ENCLOSED  PROXY.  RETURN THE PROXY IN THE  ENCLOSED  ENVELOPE
WHICH REQUIRES NO POSTAGE IF MAILED IN THE UNITED STATES.

                                             BY ORDER OF THE BOARD OF DIRECTORS




                                             ROBERT SANDS, SECRETARY

Fairport, New York
June ___, 1998


<PAGE>

                            CANANDAIGUA BRANDS, INC.
                           300 WILLOWBROOK OFFICE PARK
                            FAIRPORT, NEW YORK 14450


                                 ---------------
                                 PROXY STATEMENT
                                 ---------------

                       1998 ANNUAL MEETING OF STOCKHOLDERS


     This Proxy Statement is being furnished to the  stockholders of CANANDAIGUA
BRANDS,  INC. (the "Company") in connection with the  solicitation of proxies by
the Board of  Directors  of the  Company.  The  proxies  are for use at the 1998
Annual Meeting of  Stockholders of the Company and at any  adjournments  thereof
(the "Meeting"). The Meeting will be held on Tuesday, July 21, 1998 at 11:00 a.m
at One Chase Square, Rochester, New York.

     The proxy, if properly executed and returned,  will be voted at the Meeting
as therein specified unless revoked. You may revoke the proxy at any time before
the proxy is exercised by  delivering  to the Secretary of the Company a written
revocation  or a duly executed  proxy bearing a later date.  You may also revoke
the proxy by attending the Meeting and voting in person.

     Your proxy will be voted FOR the  election of the director  nominees  named
herein (Proposal No. 1) unless you specifically  withhold  authority to vote for
one or more of the director nominees.  Further,  unless you indicate  otherwise,
your proxy will be voted FOR the  proposal to amend and  restate  the  Company's
existing  Restated  Certificate  of  Incorporation,  as  presently  amended (the
"Existing  Certificate"),  to incorporate a prior  amendment and to increase the
number of  authorized  shares of the Class A Common  Stock of the  Company  from
60,000,000 to 120,000,000, thereby increasing the aggregate number of authorized
shares of the Company to 141,000,000  (Proposal No. 2), and FOR the ratification
of the selection of Arthur  Andersen LLP as the Company's  independent  auditors
for the fiscal year ending February 28, 1999 (Proposal No. 3).

     The  outstanding  capital  stock of the Company  consists of Class A Common
Stock and Class B Common Stock.  The enclosed proxy has been designed so that it
can be used by stockholders  owning Class A Common Stock or Class B Common Stock
or both Class A Common Stock and Class B Common Stock.

     The cost of soliciting proxies will be borne by the Company. In addition to
the solicitation by use of the mails,  directors,  officers or regular employees
of the Company, without extra compensation,  may solicit proxies in person or by
telephone or  facsimile.  The Company has  requested  persons  holding stock for
others in their names or in the names of nominees to forward these  materials to
the beneficial owners of such shares.  If requested,  the Company will reimburse
such persons for their reasonable expenses in forwarding these materials.

     This Proxy  Statement  and  accompanying  proxy are being  first  mailed to
stockholders on or about June __, 1998.

<PAGE>
                                      - 2 -


                                VOTING SECURITIES

     The total  outstanding  capital  stock of the  Company  as of June 1, 1998,
consisted of  ____________  shares of Class A Common  Stock,  par value $.01 per
share (the "Class A Stock"), and ______________  shares of Class B Common Stock,
par value $.01 per share (the  "Class B Stock").  Each share of Class B Stock is
convertible  into one  share of Class A Stock at any time at the  option  of the
holder.

     Only  holders  of record of Class A Stock and Class B Stock on the books of
the  Company  at the close of  business  on June 1, 1998,  the  record  date for
eligibility to vote at the Meeting, are entitled to notice of and to vote at the
Meeting and at any adjournments thereof.  Subject to certain contrary provisions
of Delaware law, the holders of the Class A Stock and the holders of the Class B
Stock vote  together as a single class on all matters other than the election of
directors.  Each  holder of Class A Stock is  entitled  to one (1) vote for each
share of Class A Stock registered in his or her name, and each holder of Class B
Stock is entitled  to ten (10) votes for each share of Class B Stock  registered
in his or her name.

     The holders of a majority of the outstanding  aggregate voting power of the
Class A Stock  and the Class B Stock  present  at the  Meeting,  in person or by
proxy,  will  constitute  a quorum.  Shares  represented  by  proxies  marked as
abstentions will be counted toward determining the presence of a quorum. Proxies
relating to shares held in "street name" by brokers or other  nominees which may
be voted with respect to some, but not all, matters without instruction from the
beneficial  owner  ("broker  non-votes")  are  counted  as  shares  present  for
determining a quorum.

     Under  Delaware law and the  Company's  Existing  Certificate  and By-laws,
directors  are elected by a plurality of the votes cast (the  highest  number of
votes cast) by the holders of the shares  entitled to vote and actually  voting,
in person or by proxy.  Pursuant  to the  Company's  Existing  Certificate,  the
holders of the Class A Stock,  voting as a separate class, are entitled to elect
one-fourth  of the number of directors to be elected at the Meeting  (rounded up
to the next number if the total  number of directors to be elected is not evenly
divisible  by four).  The  holders  of the Class B Stock,  voting as a  separate
class,  are entitled to elect the remaining number of directors to be elected at
the Meeting.  At the  Meeting,  the holders of Class A Stock will be entitled to
elect two  directors  and the holders of Class B Stock will be entitled to elect
six  directors.  Because the  directors  are elected by a plurality of the votes
cast in each  election,  votes that are  withheld  will not be counted  and will
therefore not affect the outcome of the elections.

     The adoption of the proposal to amend and restate the Existing  Certificate
to incorporate a prior amendment and to increase the number of authorized shares
of  Class A  Stock  of the  Company  from  60,000,000  to  120,000,000,  thereby
increasing  the  aggregate  number  of  authorized  shares  of  the  Company  to
141,000,000  (Proposal  No. 2),  requires an  affirmative  majority  vote of the
holders of all outstanding shares of Class A Stock and Class B Stock entitled to
vote thereon,  voting  together as a single class,  provided that the holders of
Class A Stock will have one (1) vote per share and the  holders of Class B Stock
will  have ten (10)  votes per  share.  Abstentions  and  broker  non-votes,  if
applicable, will therefore have the effect of negative votes.

     The  ratification  of the selection of Arthur Andersen LLP as the Company's
independent   auditors  (Proposal  No.  3)  requires  a  majority  vote  of  all
outstanding  shares of Class A Stock and Class B Stock entitled to vote thereon,
present in person or by proxy, voting together as a single class,  provided that
the holders of Class A Stock will have one (1) vote per share and the holders of
Class B Stock  will have ten (10) votes per share.  Abstentions  will  therefore
have the effect of negative  votes.  However,  because broker  non-votes are not
considered entitled to vote, they will not affect the outcome of the vote.


<PAGE>
                                      - 3 -


                              BENEFICIAL OWNERSHIP

     The  following  tables and notes set forth as of June 1, 1998 or such other
date specifically noted (i) the persons known to the Company to beneficially own
more  than 5% of the Class A Stock or Class B Stock,  (ii) the  number of shares
beneficially  owned by them,  and  (iii)  the  percent  of such  class so owned,
rounded to the nearest  one-tenth of one percent.  This  information is based on
information  furnished to the Company by or on behalf of each person  concerned.
Unless  otherwise  noted,  the  percentages of ownership were  calculated on the
basis of _______________  shares of Class A Stock and _______________  shares of
Class B Stock outstanding as of the close of business on June 1, 1998.

<TABLE>

                                        CLASS A STOCK
- ---------------------------------------------------------------------------------------------
<CAPTION>
                                   AMOUNT AND NATURE OF BENEFICIAL OWNERSHIP (1)
                                   ---------------------------------------------
NAME AND ADDRESS OF                  SOLE POWER TO    SHARED POWER TO              PERCENT OF
BENEFICIAL OWNER                    VOTE OR DISPOSE   VOTE OR DISPOSE    TOTAL      CLASS (1)
- -------------------                 ---------------   ---------------    -----     ----------
<S>                                    <C>           <C>              <C>             <C>
Marilyn Sands
  300 WillowBrook Office Park
  Fairport, NY 14450                   789,053(2)       10,631(3)       799,684       ___%

Robert Sands
  300 WillowBrook Office Park
  Fairport, NY 14450                   335,152(4)      367,098(4)       702,250       ___%

Richard Sands
  300 WillowBrook Office Park
  Fairport, NY 14450                   329,145(5)      367,098(5)       696,243       ___%

Marvin Sands
  300 WillowBrook Office Park
  Fairport, NY 14450                    30,954(6)      367,098(6)       398,052       ___%

CWC Partnership-I
  300 WillowBrook Office Park
  Fairport, NY 14450                      -            356,467(7)       356,467       ___%

Trust for the benefit of Andrew
Stern, M.D. under the Will of 
Laurie Sands
  300 WillowBrook Office Park
  Fairport, NY 14450                      -            356,467(8)       356,467       ___%

 Stockholders Group Pursuant to
 Section 13(d)(3) of the Securities
 Exchange Act of 1934, as amended (9)     -          1,062,349        1,062,349       ___%

Nicholas-Applegate Capital Management
  600 West Broadway
  29th Floor
  San Diego, CA 92101                     (10)          (10)          1,291,450       ___%

</TABLE>

<PAGE>
                                      - 4 -

<TABLE>

                                  CLASS B STOCK
- ---------------------------------------------------------------------------------------------
<CAPTION>
                                  AMOUNT AND NATURE OF BENEFICIAL OWNERSHIP (1)
                                 -----------------------------------------------
NAME AND ADDRESS OF                 SOLE POWER TO      SHARED POWER TO             PERCENT OF
BENEFICIAL OWNER                   VOTE OR DISPOSE     VOTE OR DISPOSE    TOTAL     CLASS (1)
- -------------------                ---------------     ---------------    -----    ----------
<S>                                    <C>             <C>             <C>             <C>
Richard Sands
  300 WillowBrook Office Park
  Fairport, NY 14450                   713,779         1,230,668(5)    1,944,447       ___%

Robert Sands
  300 WillowBrook Office Park
  Fairport, NY 14450                   713,324         1,230,668(4)    1,943,992       ___%

Marvin Sands   
  300 WillowBrook Office Park
  Fairport, NY 14450                   101,850           724,418(6)      826,268       ___%
                                               
Trust for the benefit for Andrew
Stern, M.D. under the will of 
Laurie Sands
  300 WillowBrook Office Park             
  Fairport, NY 14450                      -              724,418(8)      724,418       ___%

CWC Partnership-I
  300 WillowBrook Office Park
  Fairport, NY 14450                      -              678,964(7)      678,964       ___%

Trust for the benefit of the
Grandchildren of Marvin and 
Marilyn Sands
  300 WillowBrook Office Park
  Fairport, NY 14450                      -              506,250(11)     506,250       ___%

Marilyn Sands
  300 WillowBrook Office Park
  Fairport, NY 14450                    78,750(3)           -             78,750       ___%

Stockholders Group Pursuant to
Section 13(d)(3) of the Securities
Exchange Act of 1934, as amended (9)      -            2,759,621       2,759,621       ___%

</TABLE>
- --------------------------

(1)  The number of shares and the percentage of ownership set forth in the Class
     A Stock  table  does not  include  the  shares  of  Class A Stock  issuable
     pursuant to the conversion  feature of the Class B Stock beneficially owned
     by each person.  The number of shares and percentage of ownership  assuming
     conversion  of  Class B Stock  into  Class A  Stock  are  contained  in the
     footnotes. For purposes of calculating the percentage of ownership of Class
     A Stock in the footnotes,  additional  shares of Class A Stock equal to the
     number of shares of Class B Stock  owned by each  person are  assumed to be
     outstanding pursuant to Rule 13d-3(d)(1) under the Securities Exchange Act.
     Where the footnotes reflect shares of Class A Stock as being included, such
     shares are included  only in the Class A Stock table.  Where the  footnotes
     reflect shares of Class B Stock as being included, such shares are included
     in only the Class B Stock table.

<PAGE>
                                      - 5 -


(2)  With  respect to  787,501  shares of the  789,053  shares of Class A Stock,
     Marilyn Sands is the  beneficial  owner of a life estate which includes the
     right to  receive  income  from and the power to vote and  dispose  of such
     shares.  The  remainder  interest in such shares is held by Richard  Sands,
     Robert  Sands  and  CWC  Partnership-II,  a New  York  general  partnership
     ("CWCP-II").

(3)  The amounts  reflected  include,  as  applicable,  10,631 shares of Class A
     Stock owned by the Mac and Sally Sands Foundation, Incorporated, a Virginia
     corporation  (the "Sands'  Foundation"),  of which Ms. Sands is a director,
     and 74,250  shares of Class B Stock owned by Ms.  Sands in her  capacity as
     trustee under  Irrevocable  Declaration of Trust No. 4. Ms. Sands disclaims
     beneficial  ownership  with  respect to all such shares owned by the Sands'
     Foundation.  The amounts  reflected do not include any shares  beneficially
     owned by her husband,  Marvin Sands,  which are reflected in the tables and
     described  in footnote  (6) below and with  respect to which she  disclaims
     beneficial ownership. Assuming the conversion of Class B Stock beneficially
     owned by Ms.  Sands into Class A Stock,  Ms. Sands would  beneficially  own
     878,434 shares of Class A Stock, representing ___% of the outstanding Class
     A Stock after such conversion.

(4)  The amount reflected as shares of Class A Stock over which Robert Sands has
     the sole power to vote or dispose  includes  13,175 shares of Class A Stock
     issuable upon the exercise of options which are  presently  exercisable  by
     Mr.  Sands.  The amounts  reflected  as shares over which Mr.  Sands shares
     power to vote or dispose include, as applicable,  308,951 shares of Class A
     Stock and 678,964 shares of Class B Stock owned by CWC Partnership-I, a New
     York general  partnership  ("CWCP-I"),  of which Robert Sands is a managing
     partner,  47,516 shares of Class A Stock owned by MLR&R, a New York general
     partnership  ("MLR&R"),  of which Mr.  Sands is a general  partner,  45,454
     shares of Class B Stock owned by CWCP-II,  of which Mr.  Sands is a trustee
     of the managing partner, 506,250 shares of Class B Stock owned by the trust
     described in footnote (11) below,  and 10,631 shares of Class A Stock owned
     by the Sands' Foundation, of which Mr. Sands is a director and officer. Mr.
     Sands disclaims  beneficial ownership of all of the foregoing shares except
     to the extent of his  ownership  interest in CWCP-I and MLR&R.  The amounts
     reflected do not include 22,940 shares of Class A Stock owned by Mr. Sands'
     wife, individually and as custodian for their minor children, the remainder
     interest  Mr.  Sands has in 259,849 of the 787,501  shares of Class A Stock
     subject to the life estate held by Marilyn Sands  described in footnote (2)
     above or the remainder  interest of CWCP-II in 265,151 of such shares.  Mr.
     Sands  disclaims  beneficial  ownership  with  respect to all such  shares.
     Assuming the  conversion of Class B Stock  beneficially  owned by Mr. Sands
     into Class A Stock,  Mr. Sands would  beneficially  own 2,646,242 shares of
     Class A Stock,  representing  ___% of the  outstanding  Class A Stock after
     such conversion.

(5)  The amount  reflected as shares of Class A Stock over which  Richard  Sands
     has the sole  power to vote or  dispose  includes  8,300  shares of Class A
     Stock issuable upon the exercise of options which are presently exercisable
     by Mr. Sands.  The amounts  reflected as shares over which Mr. Sands shares
     power to vote or dispose include, as applicable,  308,951 shares of Class A
     Stock and 678,964 shares of Class B Stock owned by CWCP-I, of which Richard
     Sands is a managing partner, 47,516 shares of Class A Stock owned by MLR&R,
     of which Mr.  Sands is a general  partner,  45,454  shares of Class B Stock
     owned by CWCP-II,  of which Mr. Sands is a trustee of the managing partner,
     506,250  shares of Class B Stock owned by the trust  described  in footnote
     (11)  below,  and  10,631  shares  of  Class A Stock  owned  by the  Sands'
     Foundation,  of which  Mr.  Sands is a  director  and  officer.  Mr.  Sands
     disclaims beneficial ownership of all of the foregoing shares except to the
     extent of his ownership interest in CWCP-I and MLR&R. The amounts reflected
     do not include 1,965 shares of Class A Stock owned by Mr. Sands' wife,  the
     remainder  interest Mr. Sands has in 262,501 of the 787,501 shares of Class
     A Stock  subject to the life  estate  held by Marilyn  Sands  described  in
     footnote (2) above or the remainder  interest of CWCP-II in 265,151 of such
     shares. Mr. Sands disclaims  beneficial  ownership with respect to all such
     shares.  Assuming the conversion of Class B Stock beneficially owned by Mr.
     Sands into Class A Stock, Mr. Sands would beneficially own 2,640,690 shares
     of Class A Stock,  representing ___% of the outstanding Class A Stock after
     such conversion.

<PAGE>
                                      - 6 -


(6)  The amount reflected as shares of Class A Stock over which Marvin Sands has
     the sole power to vote or dispose  includes  4,375  shares of Class A Stock
     issuable upon the exercise of options which are  presently  exercisable  by
     Mr.  Sands.  The amounts  reflected  as shares over which Mr.  Sands shares
     power to vote or dispose include, as applicable,  308,951 shares of Class A
     Stock and  678,964  shares of Class B Stock  owned by CWCP-I,  of which Mr.
     Sands is the special  voting  trustee of the  marital  trust  described  in
     footnote (8) below (the "Marital  Trust") which owns a majority in interest
     of the CWCP-I partnership  interests,  47,516 shares of Class A Stock owned
     by MLR&R,  of which Marvin  Sands is a general  partner,  45,454  shares of
     Class B Stock owned by CWCP-II,  of which Mr.  Sands is the special  voting
     trustee of the  Marital  Trust  which owns a majority  in  interest  of the
     CWCP-II partnership interests,  and 10,631 shares of Class A Stock owned by
     the Sands'  Foundation,  of which Mr. Sands is a director and officer.  Mr.
     Sands disclaims  beneficial  ownership with respect to all of the foregoing
     shares except to the extent of his ownership interest in MLR&R. The amounts
     reflected do not include  789,053  shares of Class A Stock or 78,750 shares
     of Class B Stock owned by Mr. Sands' wife,  Marilyn Sands, or the remainder
     interest  CWCP-II  has in  265,151 of the  787,501  shares of Class A Stock
     subject to the life estate held by Marilyn Sands  described in footnote (2)
     above.  Mr. Sands disclaims  beneficial  ownership with respect to all such
     shares.  Assuming the conversion of Class B Stock beneficially owned by Mr.
     Sands into Class A Stock, Mr. Sands would beneficially own 1,224,320 shares
     of Class A Stock,  representing ___% of the outstanding Class A Stock after
     such conversion.

(7)  The  amounts  reflected  include  47,516  shares of Class A Stock  owned by
     MLR&R, of which CWCP-I is a general partner. The shares owned by CWCP-I are
     included in the number of shares  beneficially  owned by Richard  Sands and
     Robert Sands, the managing partners of CWCP-I, the Marital Trust, a partner
     of CWCP-I  which  owns a majority  in  interest  of the CWCP-I  partnership
     interests,  Marvin Sands,  the special voting trustee of the Marital Trust,
     and the group described in footnote (9) below. The other partners of CWCP-I
     are trusts for the benefit of Laurie Sands'  children,  Abigail and Zachary
     Stern.  Assuming  the  conversion  of Class B Stock  beneficially  owned by
     CWCP-I into Class A Stock,  CWCP-I would  beneficially own 1,035,431 shares
     of Class A Stock,  representing ___% of the outstanding Class A Stock after
     such conversion.

(8)  The amounts  reflected  include,  as applicable,  308,951 shares of Class A
     Stock and  678,964  shares of Class B Stock  owned by CWCP-I,  in which the
     Marital  Trust is a partner  and owns a majority  in interest of the CWCP-I
     partnership interests,  45,454 shares of Class B Stock owned by CWCP-II, in
     which the Marital Trust is a partner and owns a majority in interest of the
     CWCP-II partnership interests,  and 47,516 shares of Class A Stock owned by
     MLR&R,  of which CWCP-I is a general  partner.  The Marital Trust disclaims
     beneficial  ownership with respect to all of the foregoing shares except to
     the extent of its  ownership  interest in CWCP-I and  CWCP-II.  The amounts
     reflected do not include the remainder  interest  CWCP-II has in 265,151 of
     the  787,501  shares of Class A Stock  subject to the life  estate  held by
     Marilyn Sands described in footnote (2) above.  The Marital Trust disclaims
     beneficial  ownership  with respect to all such shares except to the extent
     of its ownership  interest in CWCP-II.  Assuming the  conversion of Class B
     Stock  beneficially  owned by the  Marital  Trust into  Class A Stock,  the
     Marital Trust would  beneficially  own  1,080,885  shares of Class A Stock,
     representing ___% of the outstanding Class A Stock after such conversion.

(9)  The group as  reported  consists  of Marvin  Sands (the  husband of Marilyn
     Sands and the father of Richard and Robert Sands),  Richard  Sands,  Robert
     Sands,   CWCP-I,   CWCP-II,  and  the  trust  described  in  footnote  (11)
     (collectively,  the  "Group").  The basis for the Group  consists of: (i) a
     Stockholders  Agreement  among Richard  Sands,  Robert Sands and CWCP-I and
     (ii) the fact that the familial  relationship between Marvin Sands, Richard
     Sands and Robert Sands, their actions in working together in the conduct of
     the business of the Company and their  capacity as partners and trustees of
     the other  members of the Group may be deemed to constitute an agreement to
     "act in concert" with respect to the Company's  shares.  The members of the
     Group  disclaim  that an  agreement to act in concert  exists.  Except with
     respect to the shares  subject 

<PAGE>
                                      - 7 -


     to the Stockholders  Agreement,  the shares owned by CWCP-I and CWCP-II and
     the shares held by the trust described in footnote (11) below, no member of
     the Group is  required to consult  with any other  member of the Group with
     respect to the voting or disposition of any shares of the Company. Assuming
     the conversion of Class B Stock  beneficially owned by the Group into Class
     A Stock,  the Group  would  beneficially  own  3,821,970  shares of Class A
     Stock,  representing  ___% of the  outstanding  Class A  Stock  after  such
     conversion.

(10) The number of shares equals the number of shares of Class A Stock  reported
     to be  beneficially  owned  by  Nicholas-Applegate  Capital  Management,  a
     California limited partnership ("NACM"), in its Schedule 13G dated February
     3, 1998 filed with the Securities and Exchange  Commission.  The percentage
     ownership reflected in the table is calculated on the basis of ____________
     shares of Class A Stock  outstanding  on June 1,  1998.  The  Schedule  13G
     indicates that of the 1,291,450 shares beneficially owned by NACM, NACM has
     sole voting  power with respect to 1,068,600  shares,  shared  voting power
     with respect to 2,750 shares,  and sole  dispositive  power with respect to
     all 1,291,450 shares. For further information pertaining to NACM, reference
     should  be made to  NACM's  Schedule  13G  filed  with the  Securities  and
     Exchange  Commission.  With  respect to the  information  contained  herein
     pertaining  to  shares  of Class A Stock  beneficially  owned by NACM,  the
     Company has relied solely on the  information  reported in NACM's  Schedule
     13G and has not independently  verified NACM's  beneficial  ownership as of
     June 1, 1998.

(11) The trust was  created by Marvin  Sands  under the terms of an  Irrevocable
     Trust Agreement dated November 18, 1987 (the "Trust"). The Trust is for the
     benefit of the  present  and  future  grandchildren  of Marvin and  Marilyn
     Sands.  The  Co-Trustees  of the Trust are Richard  Sands and Robert Sands.
     Unanimity  of the  Co-Trustees  is  required  with  respect  to voting  and
     disposing of the Class B Stock owned by the Trust.  The shares owned by the
     trust are  included in the number of shares  beneficially  owned by Richard
     Sands, Robert Sands and the Group. Assuming the conversion of Class B Stock
     beneficially  owned by the  Trust  into  Class A  Stock,  the  Trust  would
     beneficially own 506,250 shares of Class A Stock,  representing ___% of the
     outstanding Class A Stock after such conversion.



                             EXECUTIVE COMPENSATION

SUMMARY COMPENSATION

     The following table summarizes the annual and long-term  compensation  paid
to the Company's Chief Executive Officer, the other four most highly compensated
executive  officers at the end of the fiscal year ended  February 28, 1998,  and
Ellis  Goodman,  a former  executive  officer who was no longer  employed by the
Company as of February  28, 1998  (collectively,  the "Named  Executives").  The
table is designed to provide stockholders with a concise,  comprehensive view of
the  Company's  executive  compensation.  It  therefore  includes all aspects of
compensation for services  rendered to the Company during the fiscal years ended
February  28, 1998 and 1997,  the  transition  period from  September 1, 1995 to
February 29, 1996 (see footnote (1) below), and the fiscal year ended August 31,
1995.

     None of the Named Executives  received any individual  perquisites or other
personal benefits exceeding the lesser of $50,000 or 10% of the total salary and
bonus  reported for such  executive  officer,  or any pay-outs  under  long-term
incentive plans during the periods covered by the Summary Compensation Table.


<PAGE>
                                      - 8 -


<TABLE>
                                            SUMMARY COMPENSATION TABLE
- -------------------------------------------------------------------------------------------------------------------
<CAPTION>
                                                                       LONG-TERM COMPENSATION
                                        ANNUAL COMPENSATION                    AWARDS
                                   ------------------------------     -------------------------
                                                           OTHER                    SECURITIES
                                                           ANNUAL     RESTRICTED    UNDERLYING           ALL 
NAME AND                                                   COMPEN-       STOCK       OPTIONS/           OTHER
PRINCIPAL POSITION         YEAR    SALARY (2)  BONUS (3)   SATION      AWARD(S)     SARS (#)(4)     COMPENSATION(5)
- ------------------         ----    ----------  ---------   ------     ----------    -----------     ---------------
<S>                        <C>      <C>        <C>        <C>       <C>                <C>          <C>
Marvin Sands,              1998     $478,170   $502,079     -             -            17,500          $18,890
   CHAIRMAN OF THE BOARD   1997      447,239    150,943     -             -              -              18,536
                           1996(1)   212,971     95,837     -             -              -              18,483
                           1995      415,531    158,941     -             -              -              16,988

Richard Sands,             1998     $469,480   $492,954     -             -            17,200          $18,254
   PRESIDENT AND CHIEF     1997      439,112    148,200   $  304          -            90,000 (6)       18,408
   EXECUTIVE OFFICER       1996(1)   205,192     92,337     -             -              -    (6)       17,445
                           1995      387,750    148,314     -             -              -              18,656
                                                            
Robert Sands,              1998     $456,025   $478,859     -             -            16,700          $18,444
   EXECUTIVE VICE          1997      426,528    143,953   $  190          -            85,000 (7)       16,983
   PRESIDENT, GENERAL      1996(1)   203,109     91,399     -             -              -    (7)       18,123
   COUNSEL AND SECRETARY   1995      389,546    149,001     -             -              -    (7)       17,494

Alexander Berk,            1998     $370,000   $323,750     -             -            13,600          $20,000
   PRESIDENT AND CHIEF     1997      353,100    287,000     -             -            43,500 (9)       18,750
   OPERATING OFFICER OF    1996(1)   172,625    100,500     -             -              -    (9)       17,187
   BARTON INCORPORATED (8) 1995      327,550    190,400     -             -              -    (9)       18,750

Daniel Barnett,            1998     $350,000   $235,620   $5,252          -            10,700          $19,127
   PRESIDENT OF            1997      315,412     94,671    6,045          -            54,500 (10)      48,946
   CANANDAIGUA WINE        1996(1)    90,012     40,505     -             -              -    (10)         462
   COMPANY, INC. (10)

Ellis Goodman,             1998     $435,000   $380,625     -       $1,143,750(11)     18,600       $5,425,171
   FORMER CHIEF EXECUTIVE  1997      412,000    329,600     -             -            85,000 (12)      20,359
   OFFICER OF BARTON       1996(1)   200,000    160,000     -             -              -              17,187
   INCORPORATED            1995      385,200    308,150     -             -              -              20,260

- -------------------------
<FN>
(1)  During  January  1996,  the Board of Directors  of the Company  changed the
     Company's fiscal year-end from August 31 to the last day of February.  This
     change in fiscal year caused the Company to have a  transition  period from
     September 1, 1995  through  February  29, 1996 (the  "Transition  Period").
     Therefore,  the information  provided for 1996 includes  compensation  paid
     during the Transition Period.

(2)  Amounts  shown include cash  compensation  earned and received by the Named
     Executives as well as amounts earned but deferred.

(3)  Amounts  shown are for payments to offset tax  liabilities  incurred by the
     Named Executives.

(4)  The securities consist of shares of Class A Stock underlying stock options.
     See the table below  entitled  "Option/SAR  Grants in Last Fiscal Year" and
     the footnotes to that table for additional information.


<PAGE>
                                      - 9 -


(5)  Amounts reported for 1998 consist of:

     o    Company  contributions under the Company's  Retirement Savings Plan (a
          plan  established  under Section 401(k) of the Internal Revenue Code):
          Marvin Sands  $1,498;  Richard Sands $862;  Robert Sands  $1,052;  and
          Daniel Barnett $1,735.

     o    Company contributions to the Company's Profit Sharing Retirement Plan:
          Marvin Sands $17,392; Richard Sands $17,392; Robert Sands $17,392; and
          Daniel Barnett $17,392.

     o    Company  contributions to the Barton  Incorporated  Employees'  Profit
          Sharing and 401(k) Plan:  Alexander  Berk  $20,000;  and Ellis Goodman
          $20,000.

     o    Economic   benefit  of  Company  payment  of  premium  on  whole  life
          (split-dollar) life insurance for Ellis Goodman: $1,678.

     o    Cumulative payments on annuity contract for Ellis Goodman: $473,551.

     o    Amount payable to Ellis Goodman under his amended employment agreement
          in connection with his leaving the Company:  $4,929,942.  See also the
          discussion of Mr.  Goodman's  amended  employment  agreement under the
          caption "Certain Relationships and Related Transactions".

(6)  Richard  Sands was granted an option to purchase  70,000  shares of Class A
     Stock  during the  Transition  Period  which was  repriced in May 1996.  An
     option to purchase an  additional  20,000 shares was granted in fiscal year
     1997.

(7)  Robert  Sands was  granted an option to purchase  15,000  shares of Class A
     Stock in fiscal year 1995 which was repriced  during the Transition  Period
     and again in May 1996.  During the  Transition  Period,  he was  granted an
     option to purchase  50,000  shares of Class A Stock which was also repriced
     in May 1996.  He was  granted an option to purchase  an  additional  20,000
     shares of Class A Stock in fiscal year 1997.

(8)  Barton  Incorporated  is a  wholly-owned  subsidiary of the Company.  As of
     February  28, 1998,  Mr.  Berk's  position was expanded to include  overall
     responsibility  for the Company's beer and spirits  divisions.  This change
     occurred when Ellis Goodman,  who formerly held this  responsibility,  left
     Barton.

(9)  Alexander Berk was granted two options to purchase a total of 20,000 shares
     of Class A Stock in fiscal year 1995.  With  respect to these two  options:
     one option for 10,000  shares was  repriced  during  fiscal year 1997;  the
     other option,  also for 10,000 shares,  was repriced  during the Transition
     Period and twice during fiscal year 1997. During the Transition  Period, he
     was granted an option to purchase 3,500 shares of Class A Stock,  which was
     also repriced twice in fiscal year 1997. He was granted options to purchase
     an additional 20,000 shares in fiscal year 1997.

(10) Daniel  Barnett  joined the  Company in  November  1995 as head of its wine
     division.  (Canandaigua Wine Company, Inc. is a wholly-owned  subsidiary of
     the Company.) Mr. Barnett was granted  options to purchase 43,500 shares of
     Class A Stock during the Transition Period which were repriced twice during
     fiscal year 1997. He was granted  options to purchase an additional  11,000
     shares in fiscal year 1997.

(11) Ellis Goodman was granted an award of 25,000 shares of restricted  stock on
     September  29,  1997,  of which 5,000 shares  vested in December  1997 and,
     pursuant to an amendment to the award,  the remaining  20,000 shares vested
     in May 1998.  As of February 28, 1998,  Mr.  Goodman held 20,000  shares of
     restricted  stock,  which, as of that date,  were valued at $1,115,000.  No
     dividends were paid on the restricted stock.

<PAGE>
                                     - 10 -


(12) Ellis  Goodman was granted an option to purchase  50,000  shares of Class A
     Stock during  fiscal year 1997 which was  repriced in fiscal year 1997.  He
     was also  granted  an option to  purchase  15,000  shares  and an option to
     purchase 20,000 shares of Class A Stock in fiscal year 1997.
</FN>
</TABLE>

STOCK OPTIONS

     The following table contains information  concerning stock option grants to
the Named  Executives  during the fiscal year ended  February 28, 1998. No stock
appreciation rights ("SARs") were granted to any of the Named Executives in that
year. The columns labeled "Potential Realizable Value" are based on hypothetical
5% and 10% growth  assumptions,  as  required  by the  Securities  and  Exchange
Commission.  The Company  cannot  predict  the actual  growth rate of its Common
Stock.

<TABLE>
                            OPTION/SAR GRANTS IN LAST FISCAL YEAR          
- ------------------------------------------------------------------------------------------------------
<CAPTION>
                                                                                POTENTIAL REALIZABLE
                                 INDIVIDUAL GRANTS                                 VALUE AT ASSUMED    
- ---------------------------------------------------------------------------         ANNUAL RATES OF   
                       NUMBER OF     % OF TOTAL                                       STOCK PRICE     
                       SECURITIES    OPTIONS/SARS                                  APPRECIATION FOR   
                       UNDERLYING     GRANTED TO    EXERCISE OR                      OPTION TERM      
                      OPTIONS/SARS   EMPLOYEES IN   BASE PRICE   EXPIRATION   ------------------------   
NAME                 GRANTED (1)(2)  FISCAL YEAR    ($/SH) (2)      DATE          5%            10%
- ----                 --------------  ------------   -----------  ----------   --------      ----------
<S>                    <C>              <C>          <C>          <C>         <C>           <C>
Marvin Sands           17,500(3)        3.2 %        $41.00       09/14/07    $451,232      $1,143,510
Richard Sands          17,200(3)        3.1 %        $41.00       09/14/07    $443,496      $1,123,907
Robert Sands           16,700(3)        3.0 %        $41.00       09/14/07    $430,604      $1,091,235
Alexander Berk         13,600(3)        2.5 %        $41.00       09/14/07    $350,672        $888,671
Daniel Barnett         10,700(3)        2.0 %        $41.00       09/14/07    $275,896        $699,175
Ellis Goodman          18,600(4)        3.4 %        $41.00       09/14/07    $479,595      $1,215,388

- --------------------
<FN>
(1)  The stock options were granted under the Long-Term Stock Incentive Plan and
     are nonqualified stock options exercisable for shares of Class A Stock. The
     stock  options were granted for terms of no greater than 10 years,  subject
     to earlier  termination  upon the  occurrence of certain  events related to
     termination  of  employment.  Under the Plan,  the vesting of stock options
     accelerates in the event of a change of control, as defined in the Plan.

(2)  The exercise  price per share of each option is equal to the closing market
     price of a share of Class A Stock on the date of grant.

(3)  The options vest and become fully exercisable on September 15, 2002, unless
     they  become  exercisable  on an earlier  date as  follows:  (i) 25% became
     exercisable on January 15, 1998 because the fair market value of a share of
     Class A Stock had been at least $51.25 for fifteen (15) consecutive trading
     days; (ii) an additional 25% will become exercisable after such fair market
     value has been at least $64.0625 for fifteen (15) consecutive trading days;
     and (iii) the remaining 50% will become  exercisable after such fair market
     value has been at least $80.0625 for fifteen (15) consecutive trading days.

(4)  Pursuant  to an award  amendment,  this  option  became  fully  vested  and
     exercisable on February 28, 1998.
</FN>
</TABLE>

<PAGE>
                                     - 11 -


     The table below sets forth  information  regarding  the number and value of
exercisable and  unexercisable  stock options held by the Named Executives as of
February 28, 1998.  None of the Named  Executives  exercised  any stock  options
during the fiscal year ended February 28, 1998.  There are no outstanding  SARs.
The stock  options  reflected  on the table  were  granted  under the  Company's
Long-Term Stock Incentive Plan.


               AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                      AND FISCAL YEAR-END OPTION/SAR VALUES

                           
                        NUMBER OF SECURITIES            VALUE OF UNEXERCISED
                       UNDERLYING UNEXERCISED                IN-THE-MONEY
                     OPTIONS/SARs AT FY-END (1)        OPTIONS/SARs AT FY-END
                   ----------------------------     ----------------------------
NAME               EXERCISABLE    UNEXERCISABLE     EXERCISABLE    UNEXERCISABLE
- ----               -----------    -------------     -----------    -------------
Marvin Sands           4,375          13,125           $64,531         $193,594
Richard Sands          8,300          98,900          $179,425       $2,456,775
Robert Sands          13,175          93,525          $398,831       $2,322,494
Alexander Berk         8,100          49,000          $212,775       $1,575,950
Daniel Barnett        21,575          43,625          $771,831       $1,497,869
Ellis Goodman        103,600            -           $3,373,100             -

- --------------------------

(1)  The securities consist of shares of Class A Stock underlying stock options.


REPORT WITH RESPECT TO EXECUTIVE COMPENSATION

     The  following   report  is  required  by  the   Securities   and  Exchange
Commission's  executive compensation rules in order to standardize the reporting
of executive  compensation by public  companies.  This information  shall not be
deemed incorporated by reference in any filing under the federal securities laws
by virtue of any general  incorporation of this Proxy Statement by reference and
shall not otherwise be treated as filed under the securities laws.

     GENERAL

     The  Human  Resources   Committee   (formerly  known  as  the  Compensation
Committee)  of the  Board  of  Directors  administers  the  Company's  executive
compensation program. During the period March 1, 1997, through January 20, 1998,
the  Compensation  Committee was composed of Marvin  Sands,  the Chairman of the
Board, and George Bresler, a nonemployee  director.  On January 20, 1998, Marvin
Sands  resigned  from the  Compensation  Committee  and the  Board of  Directors
changed the name of the Compensation Committee to the Human Resources Committee,
re-elected  George  Bresler as a member of the  Committee,  and  elected  Thomas
McDermott  and Paul Smith,  each a nonemployee  director,  as new members of the
Committee.  On March 31, 1998,  Mr.  Bresler  resigned from the Human  Resources
Committee. Since March 31, 1998, the Human Resources Committee has been composed
of Messrs. McDermott and Smith, each of whom is a nonemployee director.  Messrs.
Sands and Bresler resigned  voluntarily from the Committee so that the Committee
could be composed solely of "outside  directors" as defined under Section 162(m)
of the  Internal  Revenue Code (see  discussion  below under  "Deductibility  of
Executive Compensation").

<PAGE>
                                     - 12 -


     The objective of the Company's executive compensation program is to develop
and maintain executive  compensation programs which (i) are competitive with the
pay practices of other companies of comparable size and status,  including those
in the beverage  alcohol  industry,  and (ii)  attract,  motivate and retain key
executives who are vital to the long-term  success of the Company.  As discussed
in detail below, the Company's executive  compensation  program consists of both
fixed (base salary) and variable,  incentive-based  compensation elements. These
elements are designed to operate together to comprise  performance-based  annual
cash compensation and stock-based compensation which aligns the interests of the
Company's executives with the interests of its stockholders.

     Executive  compensation is determined in light of the Company's performance
during the fiscal year and taking into account  compensation  data of comparable
companies.  Factors  specifically  considered  in fiscal year 1998  included the
Company's net sales increasing 7% from $1.1 billion to $1.2 billion,  net income
increasing  $22 million to $50 million,  an 81 %  improvement,  and earnings per
common share on a diluted basis  increasing 85% from $1.42 to $2.62, as compared
to the Company's fiscal 1997 results.

     BASE SALARY

     With respect to annual compensation,  the fundamental  objective in setting
base salary levels for the  Company's  senior  management is to pay  competitive
rates to attract and retain  competent  executives.  Competitive  pay levels are
determined based upon input of compensation  consultants,  independent  industry
surveys,  proxy  disclosures,  salaries  paid to attract new  managers  and past
experience.  The Human Resources  Committee reviews data generated by William H.
Mercer Incorporated, a consultant to the Company, for competitive analyses. Base
salary levels are determined  based upon factors such as individual  performance
(e.g.,  leadership,  level of  responsibility,  management  skills and  industry
activities), Company performance and competitive pay packages.

     ANNUAL MANAGEMENT INCENTIVES

     In  addition  to their  base  salary,  the  Company's  executives  have the
opportunity  to earn an annual  cash  bonus.  The  annual  bonus  for  executive
officers for fiscal 1998 was based on  attainment  of certain  target  financial
performance  goals for the  Company  and,  in one case,  achievement  of certain
management  objectives.  Awards  were based on a  percentage  of base salary and
target awards  ranged from 45% to 60% of base  salaries for executive  officers.
The purpose of the annual  bonus is to  motivate  and  provide an  incentive  to
management to achieve specific business  objectives and initiatives as set forth
in the Company's annual operating plan and budget.  For fiscal year 1998, annual
cash  bonuses  were  awarded  to each of the  Named  Executives  in the  amounts
indicated in the Summary Compensation Table.

     Future cash bonuses for the participating  executives will be determined by
the Human  Resources  Committee  pursuant  to the  Company's  Annual  Management
Incentive Plan. Pursuant to that plan, the Committee would award cash bonuses to
the  participating  executives in the event that the Company attains one or more
pre-set performance targets.

     STOCK OPTIONS, SARS AND RESTRICTED STOCK

     In connection with the executive compensation program,  long-term incentive
awards in the form of stock options,  stock  appreciation  rights and restricted
stock have been granted under the Company's Long-Term Stock Incentive Plan. This
arrangement  balances  the  annual  operating  objectives  of  the  annual  cash
incentive  plan  with  the  Company's  longer-term  stockholder  value  building
strategies. The Human Resources Committee and the Board of Directors grant these
stock-based incentive awards from time to time for the purpose of attracting and
retaining key  executives,  motivating  them to attain the Company's  long-range
financial  objectives,  and closely  aligning  their  financial  interests  with
long-term stockholder interests and share value.

<PAGE>
                                     - 13 -


     The Company  believes  that through the use of stock  options,  executives'
interests are directly tied to enhanced  stockholder  value. The Human Resources
Committee  of the  Board  (as well as the full  Board)  has the  flexibility  of
awarding nonqualified stock options, restricted stock, stock appreciation rights
and other stock-based awards under the Company's  Long-Term Stock Incentive Plan
and incentive  stock options  under the Company's  Incentive  Stock Option Plan.
This  flexibility  enables  the  Company  to  fine-tune  its  grants in order to
maximize the alignment of the interests of the stockholders and management.

     During  fiscal  1998,  in addition to options  awarded by the full Board in
connection  with the acceptance of an employment  offer,  the full Board awarded
nonqualified  options to all executive  officers,  including the Company's Chief
Executive  Officer,  taking into account  relevant  market  survey  data,  their
position  with the Company and the  financial  performance  of the Company.  The
exercise  prices of the stock options  awarded were equal to the market value of
the underlying shares on the date of grant. Accordingly, the value of the awards
depends  solely upon future growth in the share value of the  Company's  Class A
Stock.  The Human  Resources  Committee  did not make any stock option grants to
executive  officers in fiscal 1998 but took into account the stock option grants
made by the full Board to executive  officers in considering other components of
executive compensation.

     COMPENSATION OF CHIEF EXECUTIVE OFFICER

     For fiscal year 1998,  the  compensation  of Richard  Sands,  the Company's
Chief Executive  Officer,  was based on the Company's  performance and growth as
described  under the caption  "General"  above.  In addition,  the  compensation
packages of chief executive officers of certain comparable companies selected by
William H. Mercer Incorporated were considered.  Also taken into account was the
Company's current executive salary and compensation structure.

     Richard  Sands'  base  salary is  believed  to be in line with  salaries of
executives  of similar  companies  and chief  executive  officers  with  similar
responsibilities.  Annual cash  incentives  were set as a percentage  of Richard
Sands' base salary based upon the  financial  performance  of the  Company.  The
ranges for these awards, from threshold,  target and maximum (15%, 60% and 105%,
respectively),   were  comparable  to  industry  compensation  survey  data  for
executives in Richard  Sands'  position.  For the fiscal year ended February 28,
1998, Richard Sands received a bonus of $492,954.  As noted above, during fiscal
1998,  Mr. Sands received stock options to purchase up to 17,200 shares of Class
A Stock of the Company.

     DEDUCTIBILITY OF EXECUTIVE COMPENSATION

     Section  162(m)  of  the  Internal   Revenue  Code  provides  that  certain
compensation  in  excess  of $1  million  per  year  paid to a  company's  chief
executive officer and four other most highly paid executive  officers may not be
deductible by the company unless it qualifies as performance-based compensation.
The Human  Resources  Committee  generally  believes  that  compensation  of its
executives should be deductible by the Company except in unusual  circumstances,
and the Company's  Long-Term Stock  Incentive Plan,  Incentive Stock Option Plan
and  Annual  Management  Incentive  Plan  have  been  designed  to  provide  for
performance-based  compensation for "covered  employees" under Section 162(m) if
properly administered.

     Because components of executive compensation in respect of fiscal 1998 were
determined by both the full Board and the Human Resources Committee, and because
the  composition  of the Human  Resources  Committee  changed over the course of
fiscal 1998, the foregoing report is given, as applicable, by each person who at
any time during fiscal 1998 was a member of the Human Resources Committee and by
the remaining  members of the Board of Directors  (with respect to the grants of
nonqualified options made by the full Board).

<PAGE>
                                     - 14 -


HUMAN RESOURCES COMMITTEE                  REMAINING MEMBERS OF THE BOARD OF
                                           DIRECTORS

George Bresler  Thomas C. McDermott        James A. Locke, III   Richard Sands
Marvin Sands    Paul L. Smith              Robert Sands          Bertram E. Silk


COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     As  described  above,  during  fiscal  year 1998,  George  Bresler,  Thomas
McDermott,   Marvin   Sands   and  Paul   Smith   served  as   members   of  the
Compensation/Human Resources Committee of the Company's Board of Directors. With
respect to fiscal 1998, Marvin Sands served on the Committee through January 20,
1998  and,  on that  day,  Messrs.  McDermott  and  Smith  were  elected  to the
Committee.  No member of the  Compensation/Human  Resources  Committee is or has
ever been an officer or employee of the Company,  except Marvin Sands,  Chairman
of the Board,  who also serves in this  capacity as an executive  officer of the
Company. Mr. Bresler, an attorney,  performs legal services for the Company, for
which he is paid $30,000 per year under the terms of a retainer arrangement. The
Company also includes Mr. Bresler under its non-working group medical policy and
pays a monthly premium of approximately $160 for his coverage.

STOCK PRICE PERFORMANCE GRAPH

     Set forth  below is a line  graph  comparing,  for the fiscal  years  ended
August 31, 1993, 1994 and 1995, the Transition  Period from September 1, 1995 to
February 29, 1996,  and the fiscal years ended  February 28, 1997 and 1998,  the
cumulative total  stockholder  return of the Company's Class A Stock and Class B
Stock,  based on the market price of the Class A Stock and the Class B Stock and
assuming  reinvestment  of  dividends,  with  the  cumulative  total  return  of
companies on the Nasdaq  Market Index and two indices  comprised of companies in
the beverage industry (individually, the "Old Selected Peer Group Index" and the
"New Selected Peer Group Index").*

     The Old  Selected  Peer Group Index is a group of companies in the beverage
industry that the Company has used prior to this year for  comparative  purposes
(excluding,  however, Cable Car Beverage Corporation,  due to its acquisition by
an entity that the Company  feels is  inappropriate  for  inclusion  in the peer
group index due to the overall  nature of its  business).  Beginning with fiscal
1998, the Company has elected to change the  composition of the peer group index
used for  comparative  purposes.  The  Company  elected  this change in light of
structural changes in certain members of the Old Selected Peer Group Index and a
reevaluation  of  companies  in  the  beverage  industry,  including  additional
beverage alcohol  companies for which trading and public  financial  information
has  become   available  over  the  last  several  years.   In  light  of  these
circumstances,  the  Company  believes  that the New  Selected  Peer Group Index
provides a more appropriate basis for comparison. Further, the Old Selected Peer
Group  Index  includes  the  Company's  Class A and Class B Stock;  however,  to
further  distinguish  the performance of its shares from that of the peer group,
the Company has decided not to include its own shares in the New  Selected  Peer
Group Index.


<PAGE>
                                     - 15 -



               COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN OF
                            CANANDAIGUA BRANDS, INC.,
                            THE NASDAQ MARKET INDEX,
                        OLD SELECTED PEER GROUP INDEX AND
                          NEW SELECTED PEER GROUP INDEX
               --------------------------------------------------

                               [PERFORMANCE GRAPH]









<TABLE>
<CAPTION>
                             1992       1993       1994       1995        1996**      1997       1998
                          --------   --------   --------   --------     --------   --------   --------
<S>                       <C>        <C>        <C>        <C>          <C>        <C>        <C>
CBRNA                     $ 100.00   $ 164.81   $ 225.93   $ 350.00     $ 281.48   $ 227.78   $ 412.96
CBRNB                       100.00     164.29     228.57     341.07       271.43     237.50     412.50
Old Selected Peer Group     100.00     103.39     108.89     138.17       171.48     222.92     251.36
New Selected Peer Group     100.00     101.30     105.82     139.25       177.68     238.32     270.75
NASDAQ                      100.00     130.18     142.24     169.25       176.66     212.04     288.38
- ------------------------
<FN>
*    The OLD SELECTED PEER GROUP INDEX is comprised of the following  companies:
     Anheuser-Busch Companies, Inc.; Brown-Forman Corporation (Class A and Class
     B Shares);  Cadbury Schweppes plc;  Canandaigua  Brands,  Inc. (Class A and
     Class B Shares);  The Chalone  Wine Group,  Ltd.;  Coca-Cola  Bottling  Co.
     Consolidated;  Coca-Cola Company;  Coca-Cola Enterprises Inc.; Adolph Coors
     Company  

<PAGE>
                                     - 16 -


     (Class B  Shares);  Genesee  Corporation  (Class B Shares);  Kirin  Brewery
     Company, Ltd.; LVMH Moet Hennessy Louis Vuitton; PepsiCo, Inc.; The Seagram
     Company Ltd.; and Whitman Corporation.

     The NEW SELECTED PEER GROUP INDEX is comprised of the following  companies:
     Adolph Coors  Company  (Class B Shares);  Anheuser-Busch  Companies,  Inc.;
     Beringer Wine Estates  Holdings,  Inc.  (Class B Shares)  (included in 1998
     only);  The Boston Beer Company,  Inc.  (included in 1996,  1997 and 1998);
     Brown-Forman  Corporation  (Class A and Class B Shares);  Cadbury Schweppes
     plc; The Chalone Wine Group,  Ltd.;  Coca-Cola  Bottling Co.  Consolidated;
     Coca-Cola Company; Coca-Cola Enterprises Inc.; Genesee Corporation (Class B
     Shares);  LVMH Moet Hennessy Louis Vuitton;  The Robert Mondavi Corporation
     (Class A Shares);  PepsiCo,  Inc.; and Whitman Corporation.  Note: Beringer
     Wine Estates  Holdings,  Inc. (Class B Shares) and The Boston Beer Company,
     Inc.  are  included  only  in  the  years  for  which  trading  and  public
     information were available.

**   The Transition Period.
</FN>
</TABLE>

     There  can be no  assurance  that  the  Company's  stock  performance  will
continue into the future with the same or similar  trends  depicted by the graph
above. The Company neither makes nor endorses any predictions as to future stock
performance.

     The Stock  Price  Performance  Graph set  forth  above  shall not be deemed
incorporated  by reference in any filing  under the federal  securities  laws by
virtue of any general  incorporation  of this Proxy  Statement by reference  and
shall not otherwise be treated as filed under the securities laws.


CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     Effective as of February 27, 1998,  Ellis  Goodman,  the Chairman and Chief
Executive  Officer  of  Barton  Incorporated,  the  Company's  beer and  spirits
division,  left the employ of Barton. In recognition of Mr. Goodman's many years
of service and the outstanding  results that he and his team produced at Barton,
as well as his undertakings,  among others, to assure a smooth transition of his
duties and responsibilities,  and to refrain from engaging in certain activities
competitive with the Company's  business,  the Company and Mr. Goodman agreed to
amend Mr. Goodman's employment agreement with Barton to provide for the terms of
his resignation from Barton. Under the agreement,  on March 2, 1998, the Company
paid to Mr. Goodman $2,429,942 and, in addition,  $380,625, which represents Mr.
Goodman's bonus payment for fiscal 1998. The Company also accelerated all of Mr.
Goodman's  unvested  stock  options and extended the  post-termination  exercise
period  for his  stock  options  to the tenth  anniversary  of their  grant.  In
addition, the Company, at its expense, will continue to provide Mr. Goodman, and
his eligible dependents,  with group life and health benefits until the later of
his or his spouse's 65th birthday, provided that the Company may terminate those
benefits earlier under certain circumstances. Also, the Company will continue to
make all premium  payments  through May 1, 2002, in order to provide Mr. Goodman
with the  benefits  set forth in the  agreement  regarding  his  "split  dollar"
insurance  policy.  (This policy is further  discussed  below.) The Company also
assigned to Mr.  Goodman an annuity  contract that had an  accumulated  value of
approximately $517,000, for which it made cumulative payments totaling $473,551.
On behalf of Mr.  Goodman,  the Company  also paid into its profit  sharing plan
$20,000,  representing a full contribution for fiscal 1998. Further,  due to the
satisfaction  of certain  contingencies  set forth in the agreement,  during May
1998, (i) 20,000 shares of Class A Stock, previously awarded to Mr. Goodman as a
restricted  stock grant,  vested and (ii) the Company made a lump sum payment to
Mr. Goodman in the amount of $2,500,000.

     By an Agreement  dated August 12, 1988,  Barton entered into a split-dollar
insurance  agreement with a trust  established by Ellis Goodman of which Gillian
Goodman and Edwin H.  Goldberger  are the trustees.  Pursuant to the  Agreement,
Barton pays the annual  premium on an insurance  policy (the  "Goodman  Policy")
held in the trust. The Goodman Policy is a single life policy,  payable upon the
death  of Mr.  Goodman,  with a face  value of $1  million.  The  amount  of all
premiums  paid by Barton is secured by an  assignment  of certain  rights in the
Policy.  

<PAGE>
                                     - 17 -


Upon the  termination of the  Agreement,  whether by the death of Mr. Goodman or
earlier  cancellation,  Barton is  entitled  to receive  an amount  equal to the
premiums which it has paid. The premium paid by Barton during the Company's 1998
fiscal year was $19,370.  From the inception of the Agreement through the end of
fiscal year 1998, the Company has paid aggregate premiums of $251,810.  As noted
above, the Company will cease making premium payments after May 1, 2002.

     Alexander  Berk  and  Barton  Incorporated  are  parties  to an  employment
agreement  dated as of September 1, 1990, as amended on November 11, 1996,  that
provides for Mr. Berk's  compensation and sets forth the terms and conditions of
Mr. Berk's  employment  with Barton.  Under his employment  agreement,  Mr. Berk
serves as the President and Chief  Operating  Officer of Barton and by virtue of
his current  responsibilities  with Barton, he is deemed an executive officer of
the Company.  The employment agreement expires on February 28, 2001, but will be
automatically extended for additional one-year periods unless either Mr. Berk or
Barton  notifies  the other  that such  party  does not wish to extend  it.  The
agreement will terminate  prior to its expiration date (i) upon Mr. Berk's death
or Retirement,  (ii) at Barton's election, for Cause or upon Mr. Berk's Complete
Disability,  and (iii) at Mr. Berk's election, for Good Reason (all as set forth
in the agreement). If Barton decides not to extend the term of the agreement, or
if the agreement terminates by reason of Mr. Berk's death,  Complete Disability,
or  Retirement,  or for Good  Reason,  Barton is  obligated to pay to Mr. Berk a
post-termination  benefit equal to 100% of his then current base salary plus the
bonus amount paid to him for the  immediately  prior  fiscal  year.  If Mr. Berk
decides not to extend the term of the agreement, then Barton is obligated to pay
to Mr.  Berk a  post-termination  benefit  equal  to one  half of the  foregoing
amount.  In the event that Mr. Berk's  employment is terminated for Good Reason,
or is terminated by Barton for reasons  other than death,  Complete  Disability,
Cause,  or Barton's  decision not to extend the term of the agreement,  then Mr.
Berk is entitled to be paid (i) if the applicable  conditions  are satisfied,  a
supplementary  post-termination  benefit  equal to what he otherwise  would have
been  entitled  to  receive  as  his  share  of  Barton's  contribution  to  its
profit-sharing and retirement plan for the fiscal year in which such termination
occurs and (ii) an amount  equal to the product of his then  current base salary
multiplied by the number of years  remaining in the then term of the  agreement.
Post-termination  benefits  are  payable  to Mr.  Berk in a lump  sum as soon as
practicable   after  employment   terminates,   except  that  any  supplementary
post-termination  benefit is payable promptly after Barton's contribution to the
retirement  plan.  The agreement  requires Mr. Berk to keep certain  information
with respect to the Company  confidential  during and after his employment  with
the Company.

     By an  Agreement  dated  December  20,  1990,  the Company  entered  into a
split-dollar  insurance  agreement  with a trust  established by Marvin Sands of
which Robert Sands is the trustee.  Pursuant to the Agreement,  the Company pays
the annual  premium on an  insurance  policy (the  "Policy")  held in the trust,
$209,063  in fiscal  year 1998,  and the trust  reimburses  the  Company for the
portion  of the  premium  equal  to  the  "economic  benefit"  to  Marvin  Sands
calculated in accordance with the United States Treasury  Department  rules then
in effect  ($12,267  in fiscal  year  1998).  The Policy is a joint life  policy
payable  upon the death of the second to die of the  insureds,  Marvin Sands and
his wife Marilyn, with a face value of $5 million.  Pursuant to the terms of the
trust, Richard Sands, Robert Sands (in his individual capacity) and the children
of Laurie  Sands (the  deceased  sister of Richard  and Robert  Sands) will each
receive  one-third  of the  proceeds of the Policy  (after the  repayment of the
indebtedness  to the Company out of such  proceeds as  described  below) if they
survive  Marvin Sands and Marilyn  Sands.  From the  inception of the  agreement
through the end of fiscal year 1998,  the Company has paid  aggregate  premiums,
net of reimbursements,  of $1,624,161. The aggregate amount of such unreimbursed
premiums  constitutes  indebtedness from the trust to the Company and is secured
by a collateral assignment of the Policy. Upon the termination of the Agreement,
whether by the death of the  survivor of the  insureds or earlier  cancellation,
the  Company  is  entitled  to be  repaid  by  the  trust  the  amount  of  such
indebtedness.

     Under  the terms of a letter  agreement  between  the  Company  and  Daniel
Barnett,   President  of  Canandaigua  Wine  Company,  Inc.,  if  Mr.  Barnett's
employment is terminated  without cause or if he  voluntarily  resigns within 30
days after he is demoted or his responsibilities are materially  diminished,  in
either case without cause, he will be entitled to receive severance compensation
equal to his then current  base  compensation  for a period of 12 months.  Under
those circumstances, certain stock options granted to Mr. Barnett to purchase up
to 

<PAGE>
                                     - 18 -


40,000  shares of the  Company's  Class A Stock  shall,  to the  extent not then
exercisable, become immediately exercisable.

     Richard  Sands,  Robert  Sands  and the  Estate  of  Laurie  Sands  are the
beneficial owners of a limited  partnership which owns railroad cars. These cars
are leased by the Company  from the  partnership  at fair market  rates.  During
fiscal year 1998,  the Company made  payments with respect to leasing these cars
to this limited partnership in the amount of $26,264.37.  The Company expects to
continue its present  relationship  with the limited  partnership  during fiscal
year 1999.

     George Bresler,  a director of the Company,  is a member of the law firm of
Rosner Bresler  Goodman & Unterman,  LLP in New York, New York. The Company pays
to Mr. Bresler individually an annual retainer of $30,000 for his legal services
to the Company.  The Company also  includes Mr.  Bresler  under its  non-working
group medical policy and pays a monthly  premium of  approximately  $160 for his
coverage.  James A. Locke,  III, a director of the Company,  is a partner in the
law firm of Nixon,  Hargrave,  Devans & Doyle  LLP,  Rochester,  New  York,  the
Company's principal outside counsel.


             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section  16(a)  of the  Securities  Exchange  Act  requires  the  Company's
directors and executive officers, and persons who beneficially own more than 10%
of a  registered  class of the  Company's  equity  securities,  to file with the
Securities and Exchange Commission reports of ownership and changes in ownership
of the Company's Class A Stock and Class B Stock. Executive officers,  directors
and greater  than 10%  stockholders  are  required  to furnish the Company  with
copies of all such reports they file. Based solely upon review of copies of such
reports furnished to the Company and related  information,  the Company believes
that all such filing requirements for fiscal 1998 were complied with in a timely
fashion,  except that the Estate of Laurie  Sands,  in its Annual  Statement  of
Changes in Beneficial  Ownership for fiscal 1998, reported six transactions that
were not reported on a timely basis.


                          STOCK OWNERSHIP OF MANAGEMENT

     The following  table and notes thereto set forth,  as of June 1, 1998,  the
beneficial  ownership  of  the  Company's  directors  and  nominees,  the  Named
Executives,  and all of the  Company's  directors  and  executive  officers as a
group.  This information is based on information  furnished to the Company by or
on behalf of each person concerned. Unless otherwise noted, the named individual
has sole  voting  power and  investment  discretion  with  respect to the shares
attributed to him and the  percentages  of ownership are calculated on the basis
of  ____________  shares of Class A Stock and  ______________  shares of Class B
Stock outstanding as of the close of business on June 1, 1998.


<PAGE>
                                     - 19 -

<TABLE>
<CAPTION>
                                                CLASS A STOCK (1)                          CLASS B STOCK
                                ------------------------------------------------   -----------------------------
                                 SHARES BENEFICIALLY OWNED
                                -------------------------------
                                                    SHARES
                                                  ACQUIRABLE         PERCENT OF                      PERCENT OF
                                                 WITHIN 60 DAYS        CLASS           SHARES          CLASS
                                OUTSTANDING      BY EXERCISE OF     BENEFICIALLY    BENEFICIALLY    BENEFICIALLY
NAME OF BENEFICIAL OWNER          SHARES          OPTIONS (2)         OWNED (3)        OWNED           OWNED
- ------------------------        -----------      --------------     ------------    -------------   ------------
<S>                             <C>                <C>                <C>           <C>                <C>
Richard Sands                   687,943 (4)          8,300             ___% (4)     1,944,447 (4)      ___% (4)
Robert Sands                    689,075 (4)         13,175             ___% (4)     1,943,992 (4)      ___% (4)
Marvin Sands                    393,677 (4)          4,375             ___% (4)       826,268 (4)      ___% (4)
Ellis Goodman                   219,680 (5)        103,600             ___%              -              *
Daniel Barnett                    1,032             22,275              *                -              *
Bertram E. Silk                   3,803             12,250              *   (6)         1,125           *
James A. Locke, III               1,049              9,000              *   (7)            33           *
Paul L. Smith                       400              6,000              *                -              *
Alexander Berk                     -                 8,800              *                -              *
George Bresler                     -                 6,000              *                -              *
Thomas C. McDermott                -                 6,000              *                -              *

All Executive Officers and
Directors as a Group          1,043,057 (8)     124,350                ___% (8)     2,760,779          ___%
(11 persons)(8)

- ----------------------
<FN>
*    Percentage  does not exceed one percent (1%) of the  outstanding  shares of
     such class.

(1)  The shares and  percentages of Class A Stock set forth in this table do not
     include (i) shares of Class A Stock that may be acquired  within 60 days by
     an employee under the Company's  Employee Stock Purchase Plan (because such
     number of shares is not presently  determinable) and (ii) shares of Class A
     Stock that are issuable pursuant to the conversion feature of the Company's
     Class B Stock, although, such information is provided in a footnote,  where
     appropriate.  For purposes of  calculating  the percentage of Class A Stock
     beneficially  owned in the  footnotes,  additional  shares of Class A Stock
     equal to the number of shares of Class B Stock owned by the named person or
     by the persons in the group of executive officers and directors are assumed
     to be outstanding only for that person or group of persons pursuant to Rule
     13-3(d)(1) under the Securities Exchange Act.

(2)  Reflects  the  number of shares of Class A Stock that can be  purchased  by
     exercising  stock  options that are  exercisable  on June 1, 1998 or become
     exercisable within sixty 60 days thereafter.

(3)  The  percentage  of Class A Stock  beneficially  owned by each of the named
     persons and by the executive officers and directors as a group as reflected
     in the table is based on the total number of shares  listed for that person
     or group of persons  under  "Outstanding  Shares"  and  "Shares  Acquirable
     within 60 days by Exercise of  Options".  For purposes of  calculating  the
     percentage,  the  number of shares of Class A Stock  listed  under  "Shares
     Acquirable within 60 days by Exercise of Options" for a named person or for
     the  executive  officers  and  directors  as a  group  are  assumed  to  be
     outstanding  only for that  person  or group of  persons  pursuant  to Rule
     13d-3(d)(1) under the Securities Exchange Act.

<PAGE>
                                     - 20 -


(4)  Includes  shares with respect to which the named  individual  shares voting
     power or investment discretion.  See tables and footnotes under "Beneficial
     Ownership"  above for information  with respect to such matters and for the
     number  and  percentage  of  shares  of Class A Stock  that  would be owned
     assuming the conversion of Class B Stock into Class A Stock.

(5)  Includes  54,680  shares  owned of record by the Gillian and Ellis  Goodman
     Foundation. Mr. Goodman is president of the Foundation with full voting and
     dispositive  power with  respect to such  shares and  disclaims  beneficial
     ownership of such shares.

(6)  Assuming the  conversion  of Mr.  Silk's 1,125 shares of Class B Stock into
     Class A Stock,  Mr. Silk would  beneficially  own 17,178  shares of Class A
     Stock,  representing  less than one percent (1%) of the outstanding Class A
     Stock after such conversion.

(7)  Assuming  the  conversion  of Mr.  Locke's  33 shares of Class B Stock into
     Class A Stock,  Mr. Locke would  beneficially  own 10,082 shares of Class A
     Stock,  representing  less than one percent (1%) of the outstanding Class A
     Stock after such conversion.

(8)  This  group  consists  of the  Company's  current  executive  officers  and
     directors;  therefore, Mr. Goodman is not included in this group of people.
     Also,  includes  200 shares of Class A Stock with respect to which a member
     of the group shares the power to vote or dispose with his spouse.  Assuming
     the  conversion  of a  total  of  _____________  shares  of  Class  B Stock
     beneficially  owned by the executive officers and directors as a group into
     Class A Stock,  all  executive  officers  and  directors  as a group  would
     beneficially  own  ________________  shares of Class A Stock,  representing
     ______% of the outstanding Class A Stock after such conversion.

</FN>
</TABLE>


                                 PROPOSAL NO. 1
                                 --------------

                              ELECTION OF DIRECTORS

DIRECTOR NOMINEES

     On December 22, 1997,  the Board of Directors of the Company  increased the
number  of  directors  on the Board of  Directors  from six (6) to eight (8) and
appointed  Thomas  C.  McDermott  and Paul L.  Smith  to fill the  newly-created
directorships.  On March  31,  1998,  the  Board  of  Directors  of the  Company
nominated eight directors to be elected by the stockholders to hold office until
the next Annual Meeting of Stockholders  and until their  successors are elected
and  qualified.  The nominees for election to the Board of Directors  are Marvin
Sands, Richard Sands, Robert Sands, George Bresler,  James A. Locke, III, Thomas
C.  McDermott,  Bertram E. Silk and Paul L. Smith.  Messrs.  McDermott and Smith
have been designated as the nominees to be elected by the holders of the Class A
Stock,  voting as a separate class. The remaining directors are to be elected by
the holders of the Class B Stock,  voting as a separate class.  Unless authority
to vote for one or more of the  nominees is  specifically  withheld,  the shares
represented by the enclosed  proxy, if properly  executed and returned,  will be
voted FOR the election of the eight nominees.

     Management  does  not  anticipate  that  any of the  nominees  will  become
unavailable for any reason, but if that should occur before the Meeting, proxies
will be voted FOR another  nominee or nominees to be selected by the  management
of the Company.


<PAGE>
                                     - 21 -



GEORGE BRESLER                                               DIRECTOR SINCE 1992
Mr.  Bresler,  age 73, has been engaged in the practice of law since 1957.  From
August  1987  through  July 1992,  Mr.  Bresler  was a member of the law firm of
Bresler and Bab, New York,  New York.  Since 1992, Mr. Bresler has been a member
of the law firm of Rosner Bresler Goodman & Unterman, LLP, and predecessor firm,
in New York, New York. Mr. Bresler provides legal services to the Company.

JAMES A. LOCKE, III                                          DIRECTOR SINCE 1983
Mr. Locke, age 56, has been a partner in the law firm of Nixon, Hargrave, Devans
and Doyle LLP,  Rochester,  New York, the Company's  principal  outside counsel,
since January 1, 1996.  For twenty years prior to joining Nixon,  Hargrave,  Mr.
Locke was a partner in the law firm of Harter, Secrest and Emery, Rochester, New
York.

THOMAS C.  MCDERMOTT                                       DIRECTOR  SINCE  1997
Mr. McDermott,  age 61, has been a proprietor of Forbes Products,  LLC, a custom
vinyl  business  products  company,  since January 1998.  From 1994 to 1997, Mr.
McDermott  was  President   and  Chief   Executive   Officer  of  Goulds  Pumps,
Incorporated,   a  centrifugal  pumps  company  for  industrial,   domestic  and
agricultural markets, where he also was Chairman from 1995 to 1997. From 1986 to
1993,  he  was  President  and  Chief   Operating   Officer  of  Bausch  &  Lomb
Incorporated,  a contact  lens,  lens-care  and eyewear  products  company.  Mr.
McDermott also serves on the Board of Directors of Thomas & Betts Corporation.

MARVIN SANDS                                                 DIRECTOR SINCE 1946
Mr.  Sands,  age 74, is the founder of the Company,  which is the successor to a
business he started in 1945.  Mr. Sands  continues to serve as an officer of the
Company as  Chairman  of its Board of  Directors.  He has been a director of the
Company and its  predecessor  since 1946 and was Chief  Executive  Officer until
October 1993. He is the father of Richard Sands and Robert Sands.

RICHARD SANDS, PH.D.                                         DIRECTOR SINCE 1982
Mr. Sands, age 47, is the President and Chief Executive  Officer of the Company.
He has been  employed by the Company in various  capacities  since 1979.  He was
elected  Executive Vice President and a director in 1982,  became  President and
Chief Operating  Officer in May 1986, and was elected Chief Executive Officer in
October 1993. He is a son of Marvin Sands and the brother of Robert Sands.

ROBERT SANDS                                                 DIRECTOR SINCE 1990
Mr. Sands, age 40, is Executive Vice President, General Counsel and Secretary of
the Company.  He was appointed Vice President and General  Counsel in June 1990,
was elected Executive Vice President in October 1993 and was appointed Secretary
in January 1995.  From June 1986,  until his  appointment  as Vice President and
General Counsel, Mr. Sands was employed by the Company as General Counsel. He is
a son of Marvin Sands and the brother of Richard Sands.

BERTRAM E. SILK                                              DIRECTOR SINCE 1973
Mr. Silk,  age 66, is  currently a Senior Vice  President  of  Canandaigua  Wine
Company, Inc., a wholly-owned  subsidiary of the Company, and is responsible for
industry  relations with respect to labor unions in  California,  as well as for
various trade association and  international  beverage alcohol industry matters.
Mr.  Silk has been  employed  by the  Company  since  1965 and has held  various
positions  and  responsibilities.  From October 1993 to October  1997,  Mr. Silk
served as Senior Vice President of the Company and from 1973 to October 1993, he
served as Vice  President  of the  Company.  Immediately  prior to  holding  his
current  responsibilities,  he  was in  charge  of the  Company's  grape  grower
relations in California, and from 1989 to August 1994, Mr. Silk was in charge of
the Company's  California grape juice concentrate  business.  Before moving from
Canandaigua,  New  York to  California  in  1989,  Mr.  Silk  was in  charge  of
production for the Company.


<PAGE>
                                     - 22 -



PAUL L. SMITH                                                DIRECTOR SINCE 1997
Mr.  Smith,  age 62, is  currently  retired  from  Eastman  Kodak  Company.  For
thirty-five  years prior to his  retirement  in 1993,  Mr. Smith was employed in
various  positions at Eastman Kodak Company,  the last of which was from 1983 to
1993, when he served as Senior Vice President and Chief Financial Officer. Also,
from 1983 to 1993,  Mr. Smith served on the Board of Directors of Eastman  Kodak
Company.  Mr.  Smith also  currently  serves on the Board of  Directors  of Home
Properties of New York, Inc. and Performance Technologies, Incorporated.

     See also information regarding George Bresler, Marvin Sands, Richard Sands,
and  Robert  Sands  under  the  caption  "Certain   Relationships   and  Related
Transactions".  For  information  with  respect  to the  number of shares of the
Company's common stock  beneficially owned by each of the above named directors,
see the table and the footnotes  thereto under the caption  "Stock  Ownership of
Management".

DIRECTOR COMPENSATION

     The Company's policy is to pay its nonemployee  directors  $35,000 per year
for their services as directors.  George Bresler,  James Locke, Thomas McDermott
and Paul Smith qualify for such  payments,  but Mr. Locke has waived the payment
of his director's  fee. During fiscal 1998, the Company awarded stock options to
purchase Class A Stock to nonemployee  directors as follows:  George Bresler and
James Locke received 6,000 and 3,000 options, respectively, at an exercise price
of $35.375 per share, which options are currently exercisable and expire on July
21, 2007; and each of Thomas  McDermott and Paul Smith received 6,000 options at
an exercise price of $49.00 per share,  which options have an exercise period of
June 23, 1998  through  December  21,  2007.  The Company  also  reimburses  its
directors for reasonable expenses incurred in connection with attending meetings
of the Board of Directors and  committees  of the Board of Directors.  Directors
who are also  employees of the Company  receive no additional  compensation  for
serving as directors.

THE BOARD OF DIRECTORS AND COMMITTEES OF THE BOARD

     The  Board of  Directors  of the  Company  held  six  meetings  during  the
Company's  fiscal year ended February 28, 1998.  The standing  committees of the
Board  are  the  Audit  Committee,  Corporate  Governance  Committee  and  Human
Resources Committee. During fiscal 1998, each of the incumbent directors, during
his period of  service,  attended  at least 75% of the total  number of meetings
held by the Board and each committee of the Board on which he served.

AUDIT  COMMITTEE.  The Audit  Committee is  currently  composed of Paul L. Smith
(Chair),  Thomas C.  McDermott  and  Richard  Sands.  During  fiscal  1998,  the
composition of the Audit Committee  changed.  From March 1, 1997 through January
20,  1998,  the  Committee  was composed of George  Bresler,  James A. Locke and
Richard  Sands.  On  January  20,  1998,  Messrs.  Bresler  and  Locke  resigned
voluntarily from the Committee and Messrs. McDermott and Smith were elected, and
Mr.  Sands was  reelected  to the  Committee.  The Audit  Committee  reviews the
Company's  financial reports and monitors the Company's  materials  policies and
procedures which relate to compliance with:  pertinent laws; the ethical conduct
of business;  controls against employee conflict of interest and misconduct; and
maintenance  of  adequate  internal  controls.  The  Audit  Committee  held four
meetings during fiscal 1998.

CORPORATE GOVERNANCE COMMITTEE.  The Corporate Governance  Committee,  which was
formed on January 20,  1998,  is currently  composed of James A. Locke  (Chair),
Thomas  C.  McDermott,  Robert  Sands  and  Paul L.  Smith.  The  full  Board is
responsible for nominating candidates to become Directors, but has delegated the
screening process involved to the Corporate Governance Committee.  The Corporate
Governance Committee advises the Board concerning appropriate composition of the
Board and its committees and advises the Board regarding  appropriate  corporate
governance  practices  and  assists  the Board in  achieving  them.  Among other
matters,  this  Committee  also  makes  recommendations  to the full  Board with
respect  to an  officer  to be  designated  as Chief  Executive  Officer,  and a
director  to serve  as  Chairman  of the  Board.  In  addition,  this  Committee
recommends to the Board  compensation for directors,  who are neither present or
former full-time officers of the Company. This 

<PAGE>
                                     - 23 -


Committee  held  no  meetings  during  fiscal  1998.  The  Corporate  Governance
Committee will consider  nominations by shareholders.  Those suggestions  should
include   sufficient   biographical   information  so  that  the  Committee  can
appropriately assess the person's background and qualifications. All submissions
should  be  sent  in  writing  to  the  attention  of the  Corporate  Secretary,
Canandaigua Brands, Inc., 300 WillowBrook Office Park, Fairport, NY 14450.

HUMAN RESOURCES COMMITTEE.  The present members of the Human Resources Committee
are Thomas C.  McDermott  (Chair) and Paul L. Smith.  During  fiscal  1998,  the
composition of the Human Resources Committee (formerly known as the Compensation
Committee)  changed.  From March 1, 1997 through January 20, 1998, the Committee
was composed of George  Bresler and Marvin  Sands.  On January 20, 1998:  Marvin
Sands resigned  voluntarily  from the  Committee;  the name of the Committee was
changed from the Compensation  Committee to the Human Resources  Committee;  and
Messrs.  McDermott and Smith were elected, and Mr. Bresler was reelected, to the
Committee.  On  March  31,  1998,  Mr.  Bresler  resigned  voluntarily  from the
Committee.  The Human Resources Committee monitors: human resources policies and
procedures  as they relate to the goals and  objectives  of the Company and good
management  practices;  the Company's  material  policies and  procedures  which
relate to compliance  with pertinent laws and the management of human  resources
capital;  and  procedures  and  internal  controls  which  relate  to  personnel
administration,  pay practices and benefits administration.  The Human Resources
Committee is responsible for reviewing total executive  compensation in relation
to individual executive performance, Company performance, salary information and
other parameters deemed  reasonable in the assignment of executive  compensation
levels.  This  Committee  also  reviews  and  approves  executive  benefits  and
perquisites and reviews  performance  systems,  including reward  programs.  The
Human  Resources  Committee  evaluates the  performance  of the Chief  Executive
Officer and  approves his salary,  as well as the salaries of other  executives.
This  Committee  also  presently   administers  the  Company's  Long-Term  Stock
Incentive Plan, Incentive Stock Option Plan and Annual Management Incentive Plan
and  reviews  succession  planning  for the Company  and other  important  human
resources issues. The Human Resources  Committee held two meetings during fiscal
1998.

VOTE REQUIRED

     A  plurality  of the votes cast at the  Meeting  by the  holders of Class A
Stock is required for the election of the two  directors  elected by the holders
of Class A Stock. A plurality of the votes cast at the Meeting by the holders of
Class B Stock is required for the election of the six  directors  elected by the
holders of Class B Stock.

     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE NOMINEES.



                                 PROPOSAL NO. 2
                                 --------------

                    PROPOSED AMENDMENT TO AND RESTATEMENT OF
          THE COMPANY'S EXISTING RESTATED CERTIFICATE OF INCORPORATION

GENERAL

     The Board of Directors of the Company has approved, subject to the approval
of the stockholders of the Company,  a Restated  Certificate of Incorporation of
the Company (the "Restated  Certificate")  which  incorporates a prior amendment
changing the name of the Company and increases  the number of authorized  shares
of Class A Stock to  120,000,000  shares and the aggregate  number of authorized
shares of the Company to  141,000,000  shares.  No other change to the Company's
Existing  Certificate  (i.e.,  the Company's  existing  Restated  Certificate of
Incorporation, as presently amended) would result from the Restated Certificate.
With respect to the Existing  Certificate,  the above-mentioned prior amendment,
which changed the name of the Company to its current name, was  implemented by a
Certificate of Amendment filed by the Company on August 26, 1997.

<PAGE>
                                     - 24 -


     The  Existing  Certificate  currently  authorizes  the  Company to issue an
aggregate of 81,000,000 shares consisting of 60,000,000 shares of Class A Stock,
20,000,000  shares of Class B Stock and  1,000,000  shares  of  Preferred  Stock
having a par value of $.01 per share.  The Restated  Certificate  will  increase
both the  aggregate  number of  authorized  shares and the number of  authorized
shares of Class A Stock by 60,000,000  shares.  The shares of Class A Stock have
no  pre-emptive  rights.  If approved by the  stockholders  at the Meeting,  the
Restated  Certificate  will become  effective when it is filed with the Delaware
Secretary of State.

REASONS FOR INCREASING THE NUMBER OF AUTHORIZED SHARES

     The  Board of  Directors  considers  that it is  desirable  in the  prudent
operation of the Company to have  sufficient  authorized but unissued  shares of
Class A Stock available to allow the Company to take prompt  advantage of market
or other  conditions in connection  with  possible  financings or  acquisitions,
stock  dividends,  distributions  or splits,  grants of options  and other stock
rights, and other proper corporate purposes deemed necessary or advisable by the
Board.  The Board also believes that the  availability  of additional  shares of
Class A Stock for such  purposes  without  delay or the  necessity for a special
meeting  of  stockholders  (except  as  may be  required  by  applicable  law or
regulatory  authorities or by the rules of The Nasdaq Stock Market,  Inc. or any
stock  exchange  or other  market  system on which the  Company's  stock is then
listed (collectively,  "Applicable Rules")) will be beneficial to the Company by
providing  it with the  flexibility  required to consider  and respond to future
business opportunities and needs as they arise.

     Except for the  issuance  of Class A Stock (i)  pursuant  to the  Company's
stock-based plans,  outstanding  options under those plans and a small number of
stock options not covered by any of those plans, and (ii) upon the conversion of
shares of Class B Stock (shares of Class B Stock are convertible  into shares of
Class A Stock on a  one-to-one  basis at any time at the option of the  holder),
the Company has no present plans,  agreements or understandings for the issuance
of any shares of Class A Stock.  If the Board of Directors  deems it in the best
interests  of the Company and the  stockholders  to issue  additional  shares of
Class A Stock in the future, the Board would not generally seek further approval
of the stockholders unless such approval is required by Applicable Rules.

VOTE REQUIRED

     In accordance  with applicable  Delaware law and the Existing  Certificate,
approval of Proposal  No. 2 to amend and restate  the  Existing  Certificate  to
incorporate a prior amendment and to increase the number of authorized shares of
Class A Stock of the Company to  120,000,000,  thereby  increasing the aggregate
number  of  authorized  shares  of  the  Company  to  141,000,000,  requires  an
affirmative  majority vote of the holders of all  outstanding  shares of Class A
Stock and Class B Stock  entitled to vote thereon,  voting  together as a single
class,  provided  that the  holders  of Class A Stock will have one (1) vote per
share and the holders of Class B Stock will have ten (10) votes per share.

     THE  BOARD OF  DIRECTORS  RECOMMENDS  THAT  THE  STOCKHOLDERS  APPROVE  THE
RESTATED  CERTIFICATE  WHICH  INCORPORATES  A PRIOR  AMENDMENT AND INCREASES THE
NUMBER OF AUTHORIZED  SHARES OF CLASS A STOCK OF THE COMPANY FROM  60,000,000 TO
120,000,000, THEREBY INCREASING THE AGGREGATE NUMBER OF AUTHORIZED SHARES OF THE
COMPANY TO 141,000,000.  ACCORDINGLY, THE BOARD OF DIRECTORS RECOMMENDS THAT YOU
VOTE FOR PROPOSAL NO. 2.


<PAGE>
                                     - 25 -


                                 PROPOSAL NO. 3
                                 --------------

                        SELECTION OF INDEPENDENT AUDITORS

     The firm of Arthur Andersen LLP,  Certified Public  Accountants,  served as
the  independent  auditors of the Company for the fiscal year ended February 28,
1998, and the Board of Directors has again selected  Arthur  Andersen LLP as the
Company's  independent  auditors  for the fiscal year ending  February 28, 1999.
This selection will be presented to the stockholders  for their  ratification at
the Meeting.  The Board of Directors  recommends a vote in favor of the proposal
to ratify this selection and (unless otherwise  directed therein) it is intended
that the shares represented by the enclosed properly executed and returned proxy
will be  voted  FOR such  proposal.  If the  stockholders  do not  approve  this
selection, the Board of Directors may reconsider its choice.

     A  representative  of Arthur  Andersen LLP is expected to be present at the
Meeting.  The representative will be given an opportunity to make a statement if
he or she so desires and will be available to respond to  appropriate  questions
concerning the audit of the Company's financial statements.

     THE  BOARD OF  DIRECTORS  RECOMMENDS  THAT  THE  STOCKHOLDERS  APPROVE  THE
SELECTION OF ARTHUR ANDERSEN LLP AS THE INDEPENDENT  AUDITORS OF THE COMPANY FOR
THE FISCAL YEAR ENDING  FEBRUARY 28, 1999 AND  ACCORDINGLY  RECOMMENDS  THAT YOU
VOTE FOR PROPOSAL NO. 3.



                  STOCKHOLDER PROPOSALS FOR 1999 ANNUAL MEETING

     In order for any stockholder proposal to be included in the Company's proxy
statement  to  be  issued  in  connection   with  the  1999  Annual  Meeting  of
Stockholders,  such  proposal  must be  received  by the  Company  no later than
February ___, 1999.



                              FINANCIAL INFORMATION

     The Company has furnished its financial  statements to  stockholders in its
1998 Annual Report,  which  accompanies this Proxy Statement.  In addition,  the
Company will promptly provide, without charge to any stockholder, on the request
of such stockholder,  a copy of the Company's Annual Report on Form 10-K for the
fiscal year ended  February 28, 1998, as filed with the  Securities and Exchange
Commission  (excluding the exhibits  thereto).  Written requests for such copies
should be directed to Canandaigua  Brands,  Inc.,  Attention:  Kristen H. Jenks,
Vice President, 300 WillowBrook Office Park, Fairport, New York 14450; telephone
number (716) 218-2121.


<PAGE>
                                     - 26 -


                                      OTHER

     As of the date of this Proxy  Statement,  the Board of  Directors  does not
intend to present,  and has not been informed  that any other person  intends to
present,  any matter  other than those  specifically  referred  to in this Proxy
Statement. If any other matters properly come before the Meeting, it is intended
that the holders of the proxies will act in respect  thereto in accordance  with
their best judgment.

                                           BY  ORDER  OF THE  BOARD OF DIRECTORS



                                           ROBERT SANDS, SECRETARY


Fairport, New York
June ___, 1998


<PAGE>

                            CANANDAIGUA BRANDS, INC.

             PROXY FOR CLASS A COMMON STOCK AND CLASS B COMMON STOCK

                                     BALLOT

     The undersigned hereby appoints David S. Sorce and Thomas S. Summer, or any
one of them, proxies for the undersigned with full power of substitution to vote
all shares of CANANDAIGUA  BRANDS, INC. (the "Company") owned by the undersigned
at the Annual Meeting of Stockholders to be held at One Chase Square, Rochester,
New York,  on Tuesday,  July 21,  1998,  at 11:00 a.m.,  local time,  and at any
adjournments thereof (the "Meeting").

     Class A Stockholders, voting as a separate class, are entitled to elect two
directors at the Meeting. Class B Stockholders,  voting as a separate class, are
entitled  to elect  six  directors  at the  meeting.  Please  refer to the Proxy
Statement for details. Your Shares of Class A Common Stock and/or Class B Common
Stock appear on the back of this card.  Note that Shares (if any)  designated as
"EMP STK PURCHASE"  refer to Shares of Class A Common Stock.  PLEASE SIGN ON THE
BACK.

     THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF THE COMPANY.
THIS PROXY WILL BE VOTED AS SPECIFIED BY THE UNDERSIGNED. THIS PROXY REVOKES ANY
PRIOR PROXY GIVEN BY THE  UNDERSIGNED,  UNLESS AUTHORITY TO VOTE FOR ONE OR MORE
OF THE NOMINEES IS SPECIFICALLY  WITHHELD,  A SIGNED PROXY WILL BE VOTED FOR THE
ELECTION OF DIRECTORS AND, UNLESS OTHERWISE SPECIFIED,  THIS PROXY WILL BE VOTED
FOR PROPOSALS 2 AND 3.

     TO APPROVE  THE BOARD OF  DIRECTORS'  RECOMMENDATIONS,  SIMPLY  SIGN ON THE
BACK. YOU NEED NOT MARK ANY BOXES.

                   CONTINUED AND TO BE SIGNED ON REVERSE SIDE

<PAGE>


     PLEASE MARK
[X]  YOUR VOTES AS
     INDICATED IN
     THIS EXAMPLE

1.   Election  of  Directors:  To elect  Directors  as set  forth  in the  Proxy
     Statement.

       CLASS A STOCKHOLDERS                        CLASS B STOCKHOLDERS

Thomas C. McDermott, Paul L. Smith          George Bresler, James A. Locke, III,
                                            Marvin Sands, Richard Sands, 
                                            Robert Sands, Bertram E. Silk


    FOR                WITHHELD                FOR               WITHHELD
    BOTH    [  ]         FROM    [  ]          ALL    [  ]        FROM    [  ]
  NOMINEES               BOTH                NOMINEES              ALL
                       NOMINEES                                 NOMINEES

[  ]                                       [  ]
     --------------------------------          ---------------------------------
     For, except vote withheld                 For, except vote withheld
     from nominee above                        from nominee(s) above

2.       Proposal to amend and restate the  Company's  Restated  Certificate  of
         Incorporation,  as amended, to increase the number of authorized shares
         of  the  Class  A  Common  Stock  of the  Company  from  60,000,000  to
         120,000,000,  thereby  increasing  the  aggregate  number of authorized
         shares of the Company to 141,000,000.

         FOR                                AGAINST                    ABSTAIN
         [  ]                                [  ]                        [  ]

3.       Proposal to ratify the  selection  of Arthur  Andersen  LLP,  Certified
         Public  Accountants,  as the  Company's  independent  auditors  for the
         fiscal year ending February 28, 1999.

         FOR                                AGAINST                    ABSTAIN
         [  ]                                 [  ]                       [  ]

4.       In their discretion, the proxies are authorized to vote upon such other
         business not known at the time of the solicitation of this Proxy as may
         properly come before the Meeting or at any adjournments thereof.

         [  ]  MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT


The undersigned  acknowledges receipt with this Proxy of a copy of the Notice of
Annual Meeting and Proxy Statement  dated June ___, 1998,  describing more fully
the proposals set forth herein.

SIGNATURE                                       DATE
          ------------------------------------       ---------------------------

SIGNATURE                                       DATE
          -----------------------------              ---------------------------

NOTE:  PLEASE  DATE THIS  PROXY AND SIGN YOUR NAME  ABOVE  EXACTLY AS IT APPEARS
HEREON.  EXECUTORS,  ADMINISTRATORS,  TRUSTEES,  ETC.  SHOULD SO  INDICATE  WHEN
SIGNING.  IF THE  STOCKHOLDER IS A CORPORATION OR OTHER ENTITY,  THE FULL ENTITY
NAME SHOULD BE INSERTED AND THE PROXY SIGNED BY A DULY AUTHORIZED REPRESENTATIVE
OF THE ENTITY, INDICATING HIS OR HER TITLE OR CAPACITY.




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