CANANDAIGUA BRANDS INC
DEF 14A, 1999-06-25
BEVERAGES
Previous: DIXON TICONDEROGA CO, SC 13D, 1999-06-25
Next: CANANDAIGUA BRANDS INC, 8-K/A, 1999-06-25



<PAGE>
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ]  Preliminary Proxy Statement
[ ]  Confidential,  for Use of the  Commission  Only  (as  permitted  by Rule
     14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12


                            CANANDAIGUA BRANDS, INC.
                ------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


     ----------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.

[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

     (1)  Title  of each  class of  securities  to  which  transaction  applies:
          ______________________________________________________________________
     (2)  Aggregate   number  of  securities  to  which   transaction   applies:
          ______________________________________________________________________
     (3)  Per unit  price  or other  underlying  value of  transaction  computed
          pursuant to Exchange  Act Rule 0-11 (Set forth the amount on which the
          filing  fee  is   calculated   and  state  how  it  was   determined):
          ______________________________________________________________________
     (4)  Proposed      maximum      aggregate     value     of     transaction:
          ______________________________________________________________________
     (5)  Total fee paid: ______________________________________________________

[ ]  Fee paid previously with preliminary materials.

[ ]  Check box if any part of the fee is offset as provided  by  Exchange  Act
     Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was
     paid  previously.  Identify the previous filing by  registration  statement
     number, or the Form or Schedule and the date of its filing.
     (1)  Amount Previously Paid: ______________________________________________
     (2)  Form, Schedule or Registration Statement No.: ________________________
     (3)  Filing Party: ________________________________________________________
     (4)  Date Filed: __________________________________________________________

<PAGE>

                                   [CBI LOGO]
                            CANANDAIGUA BRANDS, INC.
                          Fine Wines, Spirits & Beers


                         ------------------------------
                         ANNUAL MEETING OF STOCKHOLDERS
                         ------------------------------

                                                                   June 23, 1999

TO OUR STOCKHOLDERS:

     You are cordially  invited to attend the Annual Meeting of  Stockholders of
Canandaigua Brands, Inc. at One Chase Square,  Rochester,  New York, on Tuesday,
July 20, 1999 at 11:00 a.m.

     The  accompanying  Notice  of  Annual  Meeting  of  Stockholders  and Proxy
Statement  describe  in detail  the  matters  expected  to be acted  upon at the
meeting.  The Company's 1999 Annual Report,  which is contained in this package,
sets forth important business and financial information concerning the Company.

     We hope you are able to attend this year's Annual Meeting.

                                                    Very truly yours,



                                                    /s/ MARVIN SANDS

                                                    MARVIN SANDS
                                                    Chairman of the Board



                                                    /s/ RICHARD SANDS

                                                    RICHARD SANDS
                                                    President and Chief
                                                    Executive Officer


<PAGE>

                            CANANDAIGUA BRANDS, INC.
                           300 WillowBrook Office Park
                            Fairport, New York 14450


                    ----------------------------------------
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                            TO BE HELD JULY 20, 1999
                    ----------------------------------------


     NOTICE  IS  HEREBY  GIVEN  that  the  Annual  Meeting  of  Stockholders  of
CANANDAIGUA  BRANDS,  INC.  the  ("Company")  will be held at One Chase  Square,
Rochester,  New York, on Tuesday,  July 20, 1999 at 11:00 a.m. for the following
purposes more fully described in the accompanying Proxy Statement:

     1.   To elect directors of the Company (Proposal No. 1).

     2.   To consider and act upon a proposal to approve  Amendment  Number 6 to
          the Company's 1989 Employee Stock Purchase Plan (Proposal No. 2).

     3.   To consider and act upon a proposal to approve Amendment Number Two to
          the Company's Long-Term Stock Incentive Plan (Proposal No. 3).

     4.   To consider and act upon a proposal to ratify the  selection of Arthur
          Andersen  LLP,   Certified  Public   Accountants,   as  the  Company's
          independent  auditors  for the fiscal  year ending  February  29, 2000
          (Proposal No. 4).

     5.   To  transact  such other  business  as may  properly  come  before the
          Meeting or any adjournment thereof.

     The Board of  Directors  has fixed the close of business on May 28, 1999 as
the record date for the determination of stockholders  entitled to notice of and
to vote at the Meeting or any adjournment thereof.

     A Proxy Statement and proxy are enclosed.

     WE HOPE YOU WILL ATTEND THIS MEETING IN PERSON,  BUT IF YOU CANNOT,  PLEASE
SIGN AND DATE THE  ENCLOSED  PROXY.  RETURN THE PROXY IN THE  ENCLOSED  ENVELOPE
WHICH REQUIRES NO POSTAGE IF MAILED IN THE UNITED STATES.

                                             BY ORDER OF THE BOARD OF DIRECTORS

                                             /S/ DAVID S. SORCE

                                             DAVID S. SORCE, Secretary

Fairport, New York
June 23, 1999

<PAGE>

                            CANANDAIGUA BRANDS, INC.
                           300 WillowBrook Office Park
                            Fairport, New York 14450


                                 ---------------
                                 PROXY STATEMENT
                                 ---------------

                       1999 ANNUAL MEETING OF STOCKHOLDERS


     This Proxy Statement is being furnished to the  stockholders of CANANDAIGUA
BRANDS,  INC. (the "Company") in connection with the  solicitation of proxies by
the Board of  Directors  of the  Company.  The  proxies  are for use at the 1999
Annual Meeting of  Stockholders  of the Company and at any  adjournment  thereof
(the  "Meeting").  The Meeting  will be held on Tuesday,  July 20, 1999 at 11:00
a.m. at One Chase Square, Rochester, New York.

     The shares represented by your proxy, if the proxy is properly executed and
returned,  and not revoked,  will be voted at the Meeting as therein  specified.
You may  revoke  your  proxy at any  time  before  the  proxy  is  exercised  by
delivering  to the  Secretary  of the  Company  a written  revocation  or a duly
executed proxy bearing a later date. You may also revoke your proxy by attending
the Meeting and voting in person.

     The shares  represented by your proxy will be voted FOR the election of the
director  nominees  named  herein  (Proposal  No. 1),  unless  you  specifically
withhold  authority to vote for one or more of the director  nominees.  Further,
unless you  indicate  otherwise,  the shares  represented  by your proxy will be
voted FOR the  proposal  to approve  Amendment  Number 6 to the  Company's  1989
Employee  Stock  Purchase  Plan  (Proposal  No. 2), FOR the  proposal to approve
Amendment  Number Two to the Company's  Long-Term Stock Incentive Plan (Proposal
No. 3), and FOR the  ratification of the selection of Arthur Andersen LLP as the
Company's  independent  auditors  for the fiscal year ending  February  29, 2000
(Proposal No. 4).

     The  outstanding  capital  stock of the Company  consists of Class A Common
Stock and Class B Common Stock.  The enclosed proxy has been designed so that it
can be used by stockholders  owning Class A Common Stock or Class B Common Stock
or both Class A Common Stock and Class B Common Stock.

     The cost of soliciting proxies will be borne by the Company. In addition to
the solicitation by use of the mails,  directors,  officers or regular employees
of the Company, without extra compensation,  may solicit proxies in person or by
telephone or  facsimile.  The Company has  requested  persons  holding stock for
others in their names or in the names of nominees to forward these  materials to
the beneficial owners of such shares.  If requested,  the Company will reimburse
such persons for their reasonable expenses in forwarding these materials.

     This Proxy  Statement  and  accompanying  proxy are being  first  mailed to
stockholders on or about June 25, 1999.


                                VOTING SECURITIES

     The total  outstanding  capital  stock of the  Company as of May 28,  1999,
consisted of 14,796,434 shares of Class A Common Stock, par value $.01 per share
(the "Class A Stock"),  and 3,189,599  shares of Class B Common Stock, par value
$.01 per share (the "Class B Stock"). Each share of Class B Stock is convertible
into one share of Class A Stock at any time at the option of the holder.

<PAGE>
                                      - 2 -

     Only  holders  of record of Class A Stock and Class B Stock on the books of
the  Company at the close of  business  on May 28,  1999,  the  record  date for
eligibility to vote at the Meeting, are entitled to notice of and to vote at the
Meeting and at any adjournment  thereof.  Subject to certain contrary provisions
of Delaware law, the holders of the Class A Stock and the holders of the Class B
Stock vote  together as a single class on all matters other than the election of
directors.  Each  holder of Class A Stock is  entitled  to one (1) vote for each
share of Class A Stock registered in his or her name, and each holder of Class B
Stock is entitled  to ten (10) votes for each share of Class B Stock  registered
in his or her name.

     The holders of a majority of the outstanding  aggregate voting power of the
Class A Stock  and the Class B Stock  present  at the  Meeting,  in person or by
proxy,  will  constitute  a quorum.  Shares  represented  by  proxies  marked as
abstentions will be counted toward determining the presence of a quorum. Proxies
relating to shares held in "street name" by brokers or other  nominees which may
be voted with respect to some, but not all, matters without instruction from the
beneficial  owner  ("broker  non-votes")  are  counted  as  shares  present  for
determining a quorum.

     Under Delaware law and the Company's Restated  Certificate of Incorporation
and By-laws, directors are elected by a plurality of the votes cast (the highest
number of votes cast) by the holders of the shares entitled to vote and actually
voting, in person or by proxy. Pursuant to the Company's Restated Certificate of
Incorporation, the holders of the Class A Stock, voting as a separate class, are
entitled to elect  one-fourth  of the number of  directors  to be elected at the
Meeting  (rounded up to the next number if the total  number of  directors to be
elected  is not evenly  divisible  by four).  The  holders of the Class B Stock,
voting as a  separate  class,  are  entitled  to elect the  remaining  number of
directors to be elected at the Meeting.  The Board of Directors  nominated  only
seven  directors  because a  replacement  for  Bertram  E.  Silk,  who  resigned
effective  February 28, 1999, has not been  selected.  As a result of having one
vacancy,  the holders of Class A Stock will be  entitled to elect two  directors
and the holders of Class B Stock will be entitled to elect five  directors.  The
shares represented by your proxy cannot be voted for a greater number of persons
than the number of nominees. Because the directors are elected by a plurality of
the votes cast in each election, votes that are withheld will not be counted and
will therefore not affect the outcome of the elections.

     The adoption of the proposal to approve Amendment Number 6 to the Company's
1989 Employee Stock Purchase Plan (Proposal No. 2) requires the affirmative vote
of a majority of the votes entitled to be cast by stockholders present in person
or represented by proxy at the Meeting.  With respect to this proposal,  holders
of Class A Stock and Class B Stock are entitled to vote as a single class at the
Meeting, with holders of Class A Stock having one (1) vote per share and holders
of Class B Stock  having ten (10) votes per share.  Abstentions  will  therefore
have the effect of negative  votes.  However,  because broker  non-votes are not
considered entitled to vote, they will not affect the outcome of the vote.

     The  adoption  of the  proposal  to  approve  Amendment  Number  Two to the
Company's   Long-Term  Stock  Incentive  Plan  (Proposal  No.  3)  requires  the
affirmative  vote of a majority of the votes entitled to be cast by stockholders
present in person or represented  by proxy at the Meeting.  With respect to this
proposal,  holders of Class A Stock and Class B Stock are  entitled to vote as a
single class at the  Meeting,  with holders of Class A Stock having one (1) vote
per  share  and  holders  of Class B Stock  having  ten (10)  votes  per  share.
Abstentions will therefore have the effect of negative votes.  However,  because
broker  non-votes are not considered  entitled to vote, they will not affect the
outcome of the vote.

     The  ratification  of the selection of Arthur Andersen LLP as the Company's
independent  auditors  (Proposal  No.  4)  requires  the  affirmative  vote of a
majority of the votes entitled to be cast by  stockholders  present in person or
represented by proxy at the Meeting.  With respect to this proposal,  holders of
Class A Stock and Class B Stock are  entitled  to vote as a single  class at the
Meeting, with holders of Class A Stock

<PAGE>
                                      - 3 -

having one (1) vote per share and holders of Class B Stock having ten (10) votes
per share.  Abstentions will therefore have the effect of negative votes. Broker
non-votes, if any, will not affect the outcome of the vote.


                              BENEFICIAL OWNERSHIP

         The  following  tables  and notes set forth as of May 28,  1999 (i) the
persons  known to the  Company to  beneficially  own more than 5% of the Class A
Stock or Class B Stock,  (ii) the number of shares  beneficially  owned by them,
and (iii) the percent of such class so owned,  rounded to the nearest  one-tenth
of one  percent.  This  information  is based on  information  furnished  to the
Company by or on behalf of each person  concerned.  Unless  otherwise noted, the
percentages  of ownership were  calculated on the basis of 14,796,434  shares of
Class A Stock and 3,189,599 shares of Class B Stock  outstanding as of the close
of business on May 28, 1999.

<TABLE>
<CAPTION>
                                        CLASS A STOCK
- ------------------------------------------------------------------------------------------------

                                   AMOUNT AND NATURE OF BENEFICIAL OWNERSHIP (1)
                                  ----------------------------------------------
NAME AND ADDRESS OF                SOLE POWER TO     SHARED POWER TO                  PERCENT OF
BENEFICIAL OWNER                  VOTE OR DISPOSE    VOTE OR DISPOSE     TOTAL        CLASS (1)
- -----------------------------     ---------------    ---------------   ---------      ----------
<S>                                  <C>             <C>               <C>               <C>
Marilyn Sands
  300 WillowBrook Office Park
  Fairport, NY 14450                 789,053 (2)        12,631 (3)       801,684         5.4 %

Robert Sands
  300 WillowBrook Office Park
  Fairport, NY 14450                 337,152 (4)       369,098 (4)       706,250         4.8 %

Richard Sands
  300 WillowBrook Office Park
  Fairport, NY 14450                 328,145 (5)       369,098 (5)       697,243         4.7 %

Marvin Sands
  300 WillowBrook Office Park
  Fairport, NY  14450                 30,954 (6)       369,098 (6)       400,052         2.7 %

CWC Partnership-I
  300 WillowBrook Office Park
  Fairport, NY  14450                   -              356,467 (7)       356,467         2.4 %

Trust for the benefit of
Andrew Stern, M.D. under
the will of Laurie Sands
  300 WillowBrook Office Park
  Fairport, NY  14450                   -              356,467 (8)       356,467         2.4 %

Stockholders Group Pursuant to
Section 13(d)(3) of the
Securities Exchange Act of
1934, as amended (9)                    -            1,065,349         1,065,349         7.2 %


<PAGE>
                                      - 4 -
<CAPTION>

                                        CLASS B STOCK
- ------------------------------------------------------------------------------------------------

                                   AMOUNT AND NATURE OF BENEFICIAL OWNERSHIP (1)
                                  ----------------------------------------------
NAME AND ADDRESS OF                SOLE POWER TO     SHARED POWER TO                  PERCENT OF
BENEFICIAL OWNER                  VOTE OR DISPOSE    VOTE OR DISPOSE     TOTAL         CLASS (1)
- -----------------------------     ---------------    ---------------   ---------      ----------
<S>                                  <C>              <C>              <C>               <C>
Richard Sands
  300 WillowBrook Office Park
  Fairport, NY  14450                713,779          1,230,668 (5)    1,944,447         61.0 %

Robert Sands
  300 WillowBrook Office Park
  Fairport, NY 14450                 713,324          1,230,668 (4)    1,943,992         60.9 %

Marvin Sands
  300 WillowBrook Office Park
  Fairport, NY  14450                101,850            724,418 (6)      826,268         25.9 %

Trust for the benefit of
Andrew Stern, M.D. under the
will of Laurie Sands
  300 WillowBrook Office Park
  Fairport, NY  14450                   -               724,418 (8)      724,418         22.7 %

CWC Partnership-I
  300 WillowBrook Office Park
  Fairport, NY  14450                   -               678,964 (7)      678,964         21.3 %

Trust for the benefit of the
Grandchildren of Marvin and
Marilyn Sands
  300 WillowBrook Office Park
  Fairport, NY  14450                   -               506,250 (10)     506,250         15.9 %

Marilyn Sands
  300 WillowBrook Office Park
  Fairport NY  14450                  78,750 (3)           -              78,750          2.5 %

Stockholders Group Pursuant to
Section 13(d)(3) of the
Securities Exchange Act of
1934, as amended (9)                    -             2,759,621        2,759,621         86.5 %

- --------------------------
<FN>
(1)  The number of shares and the percentage of ownership set forth in the Class
     A Stock  table  includes  the number of shares of Class A Stock that can be
     purchased by exercising  stock options that are exercisable on May 28, 1999
     or become exercisable within 60 days thereafter ("presently  exercisable"),
     but does not include the shares of Class A Stock  issuable  pursuant to the
     conversion  feature of the Class B Stock beneficially owned by each person.
     The number of shares and  percentage  of ownership  assuming  conversion of
     Class B Stock  into  Class A Stock  are  contained  in the  footnotes.  For
     purposes of calculating the percentage of ownership of Class A Stock in the
     footnotes, additional shares of Class A Stock equal to the number of shares
     of  Class B Stock  owned  by each  person  are  assumed  to be  outstanding
     pursuant to Rule 13d-3(d)(1)  under the Securities  Exchange Act. Where the
     footnotes  reflect shares of Class A Stock as being  included,  such shares
     are included only in the Class A Stock

<PAGE>
                                      - 5 -

     table.  Where  the  footnotes  reflect  shares  of  Class B Stock  as being
     included, such shares are included in only the Class B Stock table.

(2)  With  respect to  787,501  shares of the  789,053  shares of Class A Stock,
     Marilyn Sands is the  beneficial  owner of a life estate which includes the
     right to  receive  income  from and the power to vote and  dispose  of such
     shares.  The  remainder  interest in such shares is held by Richard  Sands,
     Robert  Sands  and  CWC  Partnership-II,  a New  York  general  partnership
     ("CWCP-II").

(3)  The amounts  reflected  include,  as  applicable,  12,631 shares of Class A
     Stock owned by the Mac and Sally Sands Foundation, Incorporated, a Virginia
     corporation (the "Sands Foundation"), of which Ms. Sands is a director, and
     74,250  shares  of Class B Stock  owned by Ms.  Sands  in her  capacity  as
     trustee under  Irrevocable  Declaration of Trust No. 4. Ms. Sands disclaims
     beneficial  ownership  with  respect to all such shares  owned by the Sands
     Foundation.  The amounts  reflected do not include any shares  beneficially
     owned by her husband,  Marvin Sands,  which are reflected in the tables and
     described  in footnote  (6) below and with  respect to which she  disclaims
     beneficial ownership. Assuming the conversion of Class B Stock beneficially
     owned by Ms.  Sands into Class A Stock,  Ms. Sands would  beneficially  own
     880,434 shares of Class A Stock, representing 5.9% of the outstanding Class
     A Stock after such conversion.

(4)  The amount reflected as shares of Class A Stock over which Robert Sands has
     the sole power to vote or dispose  includes  17,175 shares of Class A Stock
     issuable upon the exercise of options which are  presently  exercisable  by
     Mr.  Sands.  The amounts  reflected  as shares over which Mr.  Sands shares
     power to vote or dispose include, as applicable,  308,951 shares of Class A
     Stock and 678,964 shares of Class B Stock owned by CWC Partnership-I, a New
     York general  partnership  ("CWCP-I"),  of which Robert Sands is a managing
     partner,  47,516 shares of Class A Stock owned by MLR&R, a New York general
     partnership  ("MLR&R"),  of which Mr.  Sands is a general  partner,  45,454
     shares of Class B Stock owned by CWCP-II,  of which Mr.  Sands is a trustee
     of the managing partner, 506,250 shares of Class B Stock owned by the trust
     described in footnote (10) below,  and 12,631 shares of Class A Stock owned
     by the Sands Foundation,  of which Mr. Sands is a director and officer. Mr.
     Sands disclaims  beneficial ownership of all of the foregoing shares except
     to the extent of his  ownership  interest in CWCP-I and MLR&R.  The amounts
     reflected do not include 22,940 shares of Class A Stock owned by Mr. Sands'
     wife, individually and as custodian for their minor children, the remainder
     interest  Mr.  Sands has in 259,849 of the 787,501  shares of Class A Stock
     subject to the life estate held by Marilyn Sands  described in footnote (2)
     above or the remainder  interest of CWCP-II in 265,151 of such shares.  Mr.
     Sands  disclaims  beneficial  ownership  with  respect to all such  shares.
     Assuming the  conversion of Class B Stock  beneficially  owned by Mr. Sands
     into Class A Stock,  Mr. Sands would  beneficially  own 2,650,242 shares of
     Class A Stock,  representing  15.8% of the outstanding  Class A Stock after
     such conversion.

(5)  The amount  reflected as shares of Class A Stock over which  Richard  Sands
     has the sole power to vote or  dispose  includes  12,300  shares of Class A
     Stock issuable upon the exercise of options which are presently exercisable
     by Mr. Sands.  The amounts  reflected as shares over which Mr. Sands shares
     power to vote or dispose include, as applicable,  308,951 shares of Class A
     Stock and 678,964 shares of Class B Stock owned by CWCP-I, of which Richard
     Sands is a managing partner, 47,516 shares of Class A Stock owned by MLR&R,
     of which Mr.  Sands is a general  partner,  45,454  shares of Class B Stock
     owned by CWCP-II,  of which Mr. Sands is a trustee of the managing partner,
     506,250  shares of Class B Stock owned by the trust  described  in footnote
     (10)  below,  and  12,631  shares  of  Class A  Stock  owned  by the  Sands
     Foundation,  of which  Mr.  Sands is a  director  and  officer.  Mr.  Sands
     disclaims beneficial ownership of all of the foregoing shares except to the
     extent of his ownership interest in CWCP-I and MLR&R. The amounts reflected
     do not include 1,965 shares of Class A Stock owned by Mr. Sands' wife,  the
     remainder  interest Mr. Sands has in 262,501 of the 787,501 shares of Class
     A

<PAGE>
                                      - 6 -

     Stock  subject  to the life  estate  held by  Marilyn  Sands  described  in
     footnote (2) above or the remainder  interest of CWCP-II in 265,151 of such
     shares. Mr. Sands disclaims  beneficial  ownership with respect to all such
     shares.  Assuming the conversion of Class B Stock beneficially owned by Mr.
     Sands into Class A Stock, Mr. Sands would beneficially own 2,641,690 shares
     of Class A Stock, representing 15.8% of the outstanding Class A Stock after
     such conversion.

(6)  The amount reflected as shares of Class A Stock over which Marvin Sands has
     the sole power to vote or dispose  includes  4,375  shares of Class A Stock
     issuable upon the exercise of options which are  presently  exercisable  by
     Mr.  Sands.  The amounts  reflected  as shares over which Mr.  Sands shares
     power to vote or dispose include, as applicable,  308,951 shares of Class A
     Stock and  678,964  shares of Class B Stock  owned by CWCP-I,  of which Mr.
     Sands is the special  voting  trustee of the  marital  trust  described  in
     footnote (8) below (the "Marital  Trust") which owns a majority in interest
     of the CWCP-I partnership  interests,  47,516 shares of Class A Stock owned
     by MLR&R,  of which Marvin  Sands is a general  partner,  45,454  shares of
     Class B Stock owned by CWCP-II,  of which Mr.  Sands is the special  voting
     trustee of the  Marital  Trust  which owns a majority  in  interest  of the
     CWCP-II partnership interests,  and 12,631 shares of Class A Stock owned by
     the Sands  Foundation,  of which Mr. Sands is a director  and officer.  Mr.
     Sands disclaims  beneficial  ownership with respect to all of the foregoing
     shares except to the extent of his ownership interest in MLR&R. The amounts
     reflected do not include  789,053  shares of Class A Stock or 78,750 shares
     of Class B Stock owned by Mr. Sands' wife,  Marilyn Sands, or the remainder
     interest  CWCP-II  has in  265,151 of the  787,501  shares of Class A Stock
     subject to the life estate held by Marilyn Sands  described in footnote (2)
     above.  Mr. Sands disclaims  beneficial  ownership with respect to all such
     shares.  Assuming the conversion of Class B Stock beneficially owned by Mr.
     Sands into Class A Stock, Mr. Sands would beneficially own 1,226,320 shares
     of Class A Stock,  representing 7.8% of the outstanding Class A Stock after
     such conversion.

(7)  The  amounts  reflected  include  47,516  shares of Class A Stock  owned by
     MLR&R, of which CWCP-I is a general partner. The shares owned by CWCP-I are
     included in the number of shares  beneficially  owned by Richard  Sands and
     Robert Sands, the managing partners of CWCP-I, the Marital Trust, a partner
     of CWCP-I  which  owns a majority  in  interest  of the CWCP-I  partnership
     interests,  Marvin Sands,  the special voting trustee of the Marital Trust,
     and the group described in footnote (9) below. The other partners of CWCP-I
     are trusts for the benefit of Laurie Sands'  children,  Abigail and Zachary
     Stern.  Assuming  the  conversion  of Class B Stock  beneficially  owned by
     CWCP-I into Class A Stock,  CWCP-I would  beneficially own 1,035,431 shares
     of Class A Stock,  representing 6.7% of the outstanding Class A Stock after
     such conversion.

(8)  The amounts  reflected  include,  as applicable,  308,951 shares of Class A
     Stock and  678,964  shares of Class B Stock  owned by CWCP-I,  in which the
     Marital  Trust is a partner  and owns a majority  in interest of the CWCP-I
     partnership interests,  45,454 shares of Class B Stock owned by CWCP-II, in
     which the Marital Trust is a partner and owns a majority in interest of the
     CWCP-II partnership interests,  and 47,516 shares of Class A Stock owned by
     MLR&R,  of which CWCP-I is a general  partner.  The Marital Trust disclaims
     beneficial  ownership with respect to all of the foregoing shares except to
     the extent of its  ownership  interest in CWCP-I and  CWCP-II.  The amounts
     reflected do not include the remainder  interest  CWCP-II has in 265,151 of
     the  787,501  shares of Class A Stock  subject to the life  estate  held by
     Marilyn Sands described in footnote (2) above.  The Marital Trust disclaims
     beneficial  ownership  with respect to all such shares except to the extent
     of its ownership  interest in CWCP-II.  Assuming the  conversion of Class B
     Stock  beneficially  owned by the  Marital  Trust into  Class A Stock,  the
     Marital Trust would  beneficially  own  1,080,885  shares of Class A Stock,
     representing 7.0% of the outstanding Class A Stock after such conversion.

(9)  The group as  reported  consists  of Marvin  Sands (the  husband of Marilyn
     Sands and the father of Richard and Robert Sands),  Richard  Sands,  Robert
     Sands,   CWCP-I,   CWCP-II,  and  the  trust  described

<PAGE>
                                      - 7 -

     in  footnote  (10)  (collectively,  the  "Group").  The basis for the Group
     consists of: (i) a Stockholders Agreement among Richard Sands, Robert Sands
     and CWCP-I and (ii) the fact that the familial  relationship between Marvin
     Sands, Richard Sands and Robert Sands, their actions in working together in
     the conduct of the  business of the Company and their  capacity as partners
     and trustees of the other  members of the Group may be deemed to constitute
     an agreement to "act in concert" with respect to the Company's shares.  The
     members of the Group  disclaim that an agreement to act in concert  exists.
     Except with respect to the shares  subject to the  Stockholders  Agreement,
     the shares  owned by CWCP-I and  CWCP-II  and the shares  held by the trust
     described  in footnote  (10)  below,  no member of the Group is required to
     consult  with any other  member of the Group with  respect to the voting or
     disposition of any shares of the Company.  Assuming the conversion of Class
     B Stock beneficially owned by the Group into Class A Stock, the Group would
     beneficially own 3,824,970 shares of Class A Stock,  representing  21.8% of
     the outstanding Class A Stock after such conversion.

(10) The trust was  created by Marvin  Sands  under the terms of an  Irrevocable
     Trust Agreement dated November 18, 1987 (the "Trust"). The Trust is for the
     benefit of the  present  and  future  grandchildren  of Marvin and  Marilyn
     Sands.  The  Co-Trustees  of the Trust are Richard  Sands and Robert Sands.
     Unanimity  of the  Co-Trustees  is  required  with  respect  to voting  and
     disposing of the Class B Stock owned by the Trust.  The shares owned by the
     trust are  included in the number of shares  beneficially  owned by Richard
     Sands, Robert Sands and the Group. Assuming the conversion of Class B Stock
     beneficially  owned by the  Trust  into  Class A  Stock,  the  Trust  would
     beneficially own 506,250 shares of Class A Stock,  representing 3.3% of the
     outstanding Class A Stock after such conversion.
</FN>
</TABLE>


                             EXECUTIVE COMPENSATION

SUMMARY COMPENSATION

     The following table summarizes the annual and long-term  compensation  paid
to the  Company's  Chief  Executive  Officer  and the  other  four  most  highly
compensated  executive officers at the end of the fiscal year ended February 28,
1999 (collectively,  the "Named  Executives").  The table is designed to provide
stockholders  with a  concise,  comprehensive  view of the  Company's  executive
compensation.  It therefore  includes all aspects of  compensation  for services
rendered to the Company during the fiscal years ended  February 28, 1999,  1998,
and 1997.

     None of the Named Executives  received any individual  perquisites or other
personal benefits exceeding the lesser of $50,000 or 10% of the total salary and
bonus  reported for such  executive  officer,  or any pay-outs  under  long-term
incentive plans during the periods covered by the Summary Compensation Table.

<PAGE>
                                                     - 8 -
<TABLE>
                                          SUMMARY COMPENSATION TABLE
- ------------------------------------------------------------------------------------------------------------------
<CAPTION>
                                                                                         LONG-TERM
                                                                                        COMPENSATION
                                                         ANNUAL COMPENSATION               AWARDS
                                                 -------------------------------------  ------------
                                                                             OTHER       SECURITIES      ALL OTHER
                                                                            ANNUAL       UNDERLYING       COMPEN-
                                                                            COMPEN-       OPTIONS/        SATION
NAME AND PRINCIPAL POSITION            YEAR      SALARY(1)      BONUS      SATION(2)     SARs(#)(3)       (4)(5)
- -----------------------------------    ----      ---------    ---------    ---------    ------------     ---------
<S>                                    <C>       <C>          <C>          <C>            <C>            <C>
Marvin Sands,                          1999      $ 496,561    $ 446,719       -           16,900         $ 43,293
  Chairman of the Board                1998        478,170      502,079       -           17,500           43,827
                                       1997        447,239      150,943       -             -              18,536

Richard Sands,                         1999      $ 487,537    $ 438,601       -           16,600         $ 42,592
  President and Chief Executive        1998        469,480      492,954       -           17,200           42,510
  Officer                              1997        439,112      148,200    $   304        90,000 (6)       18,408

Robert Sands,                          1999      $ 473,564    $ 426,031       -           16,100         $ 40,060
  Chief Executive Officer,             1998        456,025      478,859       -           16,700           41,645
  International, Executive Vice        1997        426,528      143,953    $   190        85,000 (8)       16,983
  President and General Counsel (7)

Alexander L. Berk,                     1999      $ 399,600    $ 311,688       -           20,900         $ 52,752
  President and Chief Executive        1998        370,000      323,750       -           13,600           46,250
  Officer of Barton Incorporated (9)   1997        353,100      287,000       -           43,500 (9)       18,750

Daniel C. Barnett,                     1999      $ 363,462    $ 112,416       -            9,200         $ 19,360
  President and Chief Executive        1998        350,000      235,620    $ 5,252        10,700           34,018
  Officer of Canandaigua Wine          1997        315,412       94,671      6,045        54,500 (10)      48,946
  Company, Inc.(7)

- -------------------------
<FN>
(1)  Amounts  shown include cash  compensation  earned and received by the Named
     Executives as well as amounts earned but deferred.

(2)  Amounts  shown are for payments to offset tax  liabilities  incurred by the
     Named Executives.

(3)  The securities consist of shares of Class A Stock underlying stock options.
     See the table below  entitled  "Option/SAR  Grants in Last Fiscal Year" and
     the footnotes to that table for additional information.

(4)  Amounts reported for 1999 consist of:

     o    Company  401(k)  contributions  under the Company's  401(k) and Profit
          Sharing Plan: Marvin Sands $4,800;  Richard Sands $4,800; Robert Sands
          $3,352; Alexander Berk $4,800; and Daniel Barnett $4,800.

     o    Company profit sharing  contributions  under the Company's  401(k) and
          Profit  Sharing Plan:  Marvin Sands  $12,352;  Richard Sands  $12,352;
          Robert  Sands  $12,352;  Alexander  Berk  $15,482  and Daniel  Barnett
          $6,400.

     o    Company  contributions  under  the  Company's  Supplemental  Executive
          Retirement Plan: Marvin Sands $26,141;  Richard Sands $25,440;  Robert
          Sands $24,356; Alexander Berk $32,470; and Daniel Barnett $8,160.

<PAGE>
                                      - 9 -

(5)  Amounts  for fiscal year 1998 have been  adjusted to reflect the  following
     Company contributions under the Company's Supplemental Executive Retirement
     Plan made in the  latter  part of fiscal  year 1999 for  fiscal  year 1998:
     Marvin  Sands  $24,937;   Richard  Sands  $24,256;  Robert  Sands  $23,201;
     Alexander Berk $26,250; and Daniel Barnett $14,891.

(6)  This amount for Richard Sands  includes:  (i) the repricing of an option to
     purchase 70,000 shares of Class A Stock; and (ii) the grant of an option to
     purchase 20,000 shares of Class A Stock.

(7)  In April 1999, Mr. Barnett departed from Canandaigua Wine Company,  Inc., a
     wholly-owned  subsidiary of the Company,  and Robert Sands  assumed,  on an
     interim basis, the position of President and Chief Executive Officer.

(8)  This amount for Robert Sands  includes:  (i) the  repricing of an option to
     purchase 15,000 shares of Class A Stock; (ii) the repricing of an option to
     purchase  50,000 shares of Class A Stock;  and (iii) the grant of an option
     to purchase 20,000 shares of Class A Stock.

(9)  Barton  Incorporated  is a  wholly-owned  subsidiary of the Company.  As of
     February  28,  1998,  Alexander  Berk's  position  was  expanded to include
     overall  responsibility for the Company's Barton segment. The 43,500 shares
     for Mr. Berk in fiscal year 1997  includes:  (i) the repricing of an option
     to  purchase  10,000  shares of Class A Stock;  (ii) two  repricings  of an
     option to purchase 10,000 shares of Class A Stock;  (iii) two repricings of
     an option to purchase 3,500 shares of Class A Stock;  and (iv) the grant of
     options to purchase 20,000 shares of Class A Stock.

(10) This amount for Daniel Barnett  includes:  (i) two repricings of options to
     purchase  43,500 shares of Class A Stock;  and (ii) the grant of options to
     purchase 11,000 shares of Class A Stock.
</FN>
</TABLE>


STOCK OPTIONS

     The following table contains information  concerning stock option grants to
the Named  Executives  during the fiscal year ended  February 28, 1999. No stock
appreciation rights ("SARs") were granted to any of the Named Executives in that
year. The columns labeled "Potential Realizable Value" are based on hypothetical
5% and 10% growth  assumptions,  as  required  by the  Securities  and  Exchange
Commission.  The Company  cannot  predict  the actual  growth rate of its Common
Stock.

<TABLE>

                                 OPTION/SAR GRANTS IN LAST FISCAL YEAR
- --------------------------------------------------------------------------------------------------------
<CAPTION>
                                                                                  POTENTIAL REALIZABLE
                                INDIVIDUAL GRANTS                                   VALUE AT ASSUMED
- -----------------------------------------------------------------------------       ANNUAL RATES OF
                      NUMBER OF     % OF TOTAL                                        STOCK PRICE
                      SECURITIES    OPTIONS/SARs                                    APPRECIATION FOR
                      UNDERLYING     GRANTED TO     EXERCISE OR                       OPTION TERM
                     OPTIONS/SARs   EMPLOYEES IN    BASE PRICE    EXPIRATION     -----------------------
NAME                  GRANTED (1)   FISCAL YEAR     ($/SH) (2)       DATE            5%           10%
- -----------------    ------------   ------------    -----------   -----------    ---------   -----------
<S>                   <C>               <C>          <C>           <C>           <C>         <C>
Marvin Sands          16,900 (3)        2.3 %        $ 51.625      04/26/08      $ 548,687   $ 1,390,481
Richard Sands         16,600 (3)        2.3 %        $ 51.625      04/26/08      $ 538,947   $ 1,365,797
Robert Sands          16,100 (3)        2.2 %        $ 51.625      04/26/08      $ 522,714   $ 1,324,659
Alexander L. Berk     20,900 (3)        2.9 %        $ 51.625      04/26/08      $ 678,554   $ 1,719,588
Daniel C. Barnett      9,200 (3)        1.3 %        $ 51.625      04/26/08      $ 298,694   $   756,948

<PAGE>
                                     - 10 -

- --------------------
<FN>
(1)  The stock options were granted under the Long-Term Stock Incentive Plan and
     are nonqualified stock options exercisable for shares of Class A Stock. The
     stock  options were granted for terms of no greater than 10 years,  subject
     to earlier  termination  upon the  occurrence of certain  events related to
     termination  of  employment.  Under the Plan,  the vesting of stock options
     accelerates in the event of a change of control, as defined in the Plan.

(2)  The exercise  price per share of each option is equal to the closing market
     price of a share of Class A Stock on the date of grant.

(3)  The options vest and become  fully  exercisable  on April 27, 2003,  unless
     they become exercisable on an earlier date as follows:  (i) 25% will become
     exercisable  after  the fair  market  value of a share of Class A Stock has
     been at least $64.5625 for fifteen (15)  consecutive  trading days; (ii) an
     additional  25% will become  exercisable  after such fair market  value has
     been at least $80.6875 for fifteen (15) consecutive trading days; and (iii)
     the remaining 50% will become  exercisable after such fair market value has
     been at least $100.875 for fifteen (15) consecutive trading days.
</FN>
</TABLE>

     The table below sets forth  information  regarding  the number and value of
exercisable and  unexercisable  stock options held by the Named Executives as of
February 28, 1999.  None of the Named  Executives  exercised  any stock  options
during the fiscal year ended February 28, 1999.  There are no outstanding  SARs.
The stock  options  reflected  on the table  were  granted  under the  Company's
Long-Term Stock Incentive Plan.

               AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                      AND FISCAL YEAR-END OPTION/SAR VALUES
- --------------------------------------------------------------------------------
                        NUMBER OF SECURITIES            VALUE OF UNEXERCISED
                       UNDERLYING UNEXERCISED               IN-THE-MONEY
                      OPTIONS/SARs AT FY-END (1)       OPTIONS/SARs AT FY-END
                    -----------------------------    ---------------------------
NAME                EXERCISABLE     UNEXERCISABLE    EXERCISABLE   UNEXERCISABLE
- -----------------   -----------     -------------    -----------   -------------

Marvin Sands           4,375           30,025        $   54,141     $   191,997
Richard Sands         12,300          111,500        $  266,213     $ 2,144,438
Robert Sands          17,175          105,625        $  474,041     $ 2,022,047
Alexander L. Berk     12,800           65,200        $  345,000     $ 1,344,688
Daniel C. Barnett     32,475           41,925        $ 1,117,078    $ 1,013,872

- -------------------------
(1)  The securities consist of shares of Class A Stock underlying stock options.


REPORT WITH RESPECT TO EXECUTIVE COMPENSATION

     The  following   report  is  required  by  the   Securities   and  Exchange
Commission's  executive compensation rules in order to standardize the reporting
of executive  compensation by public  companies.  This information  shall not be
deemed incorporated by reference in any filing under the federal securities laws
by virtue of any general  incorporation of this Proxy Statement by reference and
shall not otherwise be treated as filed under the securities laws.

<PAGE>
                                     - 11 -

     GENERAL

     The Human  Resources  Committee of the Board of Directors  administers  the
Company's  executive  compensation  program.  During  the  period  March 1, 1998
through  March 31, 1998,  the Human  Resources  Committee was composed of George
Bresler,  Thomas  McDermott  and  Paul  Smith,  each of  whom  is a  nonemployee
director.  On March 31, 1998,  Mr.  Bresler  resigned  from the Human  Resources
Committee.   During  the  period  between  March  1,  1998  and  Mr.   Bresler's
resignation,  the Human Resources Committee did not take any action. Since March
31, 1998, the Human Resources  Committee has been composed of Messrs.  McDermott
and Smith.  Mr.  Bresler  resigned  voluntarily  from the  Committee so that the
Committee  could be composed  solely of  "outside  directors"  as defined  under
Section  162(m)  of the  Internal  Revenue  Code  (see  discussion  below  under
"Deductibility of Executive Compensation").

     The objective of the Company's executive compensation program is to develop
and maintain executive  compensation programs which (i) are competitive with the
pay practices of other companies of comparable size and status,  including those
in the beverage  alcohol  industry,  and (ii)  attract,  motivate and retain key
executives who are vital to the long-term  success of the Company.  As discussed
in detail below, the Company's executive  compensation  program consists of both
fixed (base salary) and variable,  incentive-based  compensation elements. These
elements are designed to operate together to comprise  performance-based  annual
cash compensation and stock-based compensation which aligns the interests of the
Company's executives with the interests of its stockholders.

     Executive  compensation is determined in light of the Company's performance
during the fiscal year and taking into account  compensation  data of comparable
companies.   Factors  specifically  considered  in  fiscal  year  1999  included
increases in the Company's sales volume and operating  income as compared to the
Company's fiscal 1998 results.

     BASE SALARY

     With respect to annual compensation,  the fundamental  objective in setting
base salary levels for the  Company's  senior  management is to pay  competitive
rates to attract and retain high quality, competent executives.  Competitive pay
levels are determined based upon input of compensation consultants,  independent
industry surveys,  proxy disclosures,  salaries paid to attract new managers and
past experience. The Human Resources Committee reviews data generated by William
H. Mercer Incorporated,  a consultant to the Company, for competitive  analyses.
Base  salary  levels  are  determined  based  upon  factors  such as  individual
performance (e.g.,  leadership,  level of responsibility,  management skills and
industry activities), Company performance and competitive pay packages.

     ANNUAL MANAGEMENT INCENTIVES

     In  addition  to their  base  salary,  the  Company's  executives  have the
opportunity  to earn an annual  cash  bonus.  The  annual  bonus  for  executive
officers for fiscal 1999 was based on  attainment  of certain  target  financial
performance  goals for the Company.  Awards were based on a  percentage  of base
salary with target awards ranging from 45% to 60% of base salaries for executive
officers.  The  purpose  of the  annual  bonus is to  motivate  and  provide  an
incentive to management to achieve specific business  objectives and initiatives
as set forth in the Company's annual operating plan and budget. For fiscal 1999,
annual cash bonuses were awarded to each of the Named  Executives in the amounts
indicated in the Summary Compensation Table.

     Future cash bonuses for the participating  executives will be determined by
the Human  Resources  Committee  pursuant  to, or in a manner  similar  to,  the
Company's Annual Management Incentive Plan. Pursuant to that plan, the Committee
would award cash bonuses to the  participating  executives in the event that the
Company attains one or more pre-set performance targets.

<PAGE>
                                     - 12 -

     STOCK OPTIONS, SARs AND RESTRICTED STOCK

     In connection with the executive compensation program,  long-term incentive
awards in the form of stock options,  stock  appreciation  rights and restricted
stock have been granted under the Company's Long-Term Stock Incentive Plan. This
arrangement  balances  the  annual  operating  objectives  of  the  annual  cash
incentive  plan  with  the  Company's  longer-term  stockholder  value  building
strategies. The Human Resources Committee and the Board of Directors grant these
stock-based incentive awards from time to time for the purpose of attracting and
retaining key  executives,  motivating  them to attain the Company's  long-range
financial  objectives,  and closely  aligning  their  financial  interests  with
long-term stockholder interests and share value.

     The Company  believes  that through the use of stock  options,  executives'
interests are directly tied to enhanced  stockholder  value. The Human Resources
Committee  of the  Board  (as well as the full  Board)  has the  flexibility  of
awarding nonqualified stock options, restricted stock, stock appreciation rights
and other stock-based awards under the Company's  Long-Term Stock Incentive Plan
and incentive  stock options  under the Company's  Incentive  Stock Option Plan.
This  flexibility  enables  the  Company  to  fine-tune  its  grants in order to
maximize the alignment of the interests of the stockholders and management.

     During fiscal 1999,  the Human  Resources  Committee  awarded  nonqualified
options to all  executive  officers,  including the  Company's  Chief  Executive
Officer,  taking into account  relevant market survey data,  their position with
the Company and the financial performance of the Company. The exercise prices of
the stock  options  awarded  were  equal to the market  value of the  underlying
shares on the date of grant. Accordingly, the value of the awards depends solely
upon future growth in the share value of the Company's Class A Stock.

     COMPENSATION OF CHIEF EXECUTIVE OFFICER

     For fiscal year 1999,  the  compensation  of Richard  Sands,  the Company's
Chief Executive  Officer,  was based on the Company's  performance and growth as
described  under the caption  "General"  above.  In addition,  the  compensation
packages of chief executive officers of certain comparable companies selected by
William H. Mercer Incorporated were considered.  Also taken into account was the
Company's current executive salary and compensation structure.

     Richard  Sands'  base  salary is  believed  to be in line with  salaries of
executives  of similar  companies  and chief  executive  officers  with  similar
responsibilities.  Annual cash  incentives  were set as a percentage  of Richard
Sands' base salary based upon the  financial  performance  of the  Company.  The
ranges for these awards, from threshold,  target and maximum (15%, 60% and 105%,
respectively),   were  comparable  to  industry  compensation  survey  data  for
executives in Richard  Sands'  position.  For the fiscal year ended February 28,
1999, Richard Sands received a bonus of $438,601.  As noted above, during fiscal
1999,  Mr. Sands also received  stock options to purchase up to 16,600 shares of
Class A Stock of the Company.

     DEDUCTIBILITY OF EXECUTIVE COMPENSATION

     Section  162(m)  of  the  Internal   Revenue  Code  provides  that  certain
compensation  in  excess  of $1  million  per  year  paid to a  company's  chief
executive officer and four other most highly paid executive  officers may not be
deductible by the company unless it qualifies as performance-based compensation.
The Human Resources Committee  recognizes the benefits of structuring  executive
compensation  so that Section 162(m) does not limit the Company's tax deductions
for  such  compensation,  and the  Company's  Long-Term  Stock  Incentive  Plan,
Incentive  Stock  Option  Plan and Annual  Management  Incentive  Plan have been
designed  so that the Human  Resources  Committee  may  award  performance-based
compensation that is not subject to the limits imposed by Section 162(m).  Under
certain  circumstances,  the  Human  Resources  Committee  may  decide  to award
executive  compensation  in an  amount  and form  that is not  deductible  under
Section 162(m).

<PAGE>
                                     - 13 -

     The  foregoing  report  is  given by the  members  of the  Human  Resources
Committee.

                                                  HUMAN RESOURCES COMMITTEE

                                                  Thomas C. McDermott
                                                  Paul L. Smith


COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION

     As described above,  during fiscal 1999,  George Bresler,  Thomas McDermott
and Paul  Smith  served as  members  of the  Human  Resources  Committee  of the
Company's Board of Directors. With respect to fiscal 1999, Mr. Bresler served on
the Committee through March 31, 1998 and, none of Messrs. Bresler,  McDermott or
Smith is or has ever been an officer or employee of the Company. Mr. Bresler, an
attorney,  performs legal services for the Company, for which he is paid $30,000
per year under the terms of a retainer  arrangement.  The Company also  includes
Mr.  Bresler  under its  non-working  group  medical  policy  and pays a monthly
premium of approximately $165 for his coverage.


STOCK PRICE PERFORMANCE GRAPH

     Set forth  below is a line  graph  comparing,  for the fiscal  years  ended
August 31,  1994 and 1995,  the  Transition  Period  from  September  1, 1995 to
February 29, 1996, and the fiscal years ended February 28, 1997,  1998 and 1999,
the cumulative total stockholder return of the Company's Class A Stock and Class
B Stock,  with the cumulative total return of the Nasdaq Market Index and a peer
group index comprised of companies in the beverage  industry (the "Selected Peer
Group Index") (see footnote (1) to the graph).  The graph assumes the investment
of $100.00 on August 31, 1993 in the Company's Class A Stock, Class B Stock, the
Nasdaq  Market  Index and the Selected  Peer Group  Index,  and also assumes the
reinvestment of all dividends.

                 COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN
                 -----------------------------------------------

                              [PERFORMANCE GRAPH]




<PAGE>
                                     - 14 -

                     1993     1994     1995    1996*     1997     1998     1999
                   -------  -------  -------  -------  -------  -------  -------
CBRNA              $100.00  $137.08  $212.36  $170.79  $138.20  $250.56  $239.89
CBRNB               100.00   139.13   207.61   165.22   144.57   251.09   242.39
Peer Group Index    100.00   104.39   137.42   175.38   235.06   267.24   281.82
Nasdaq              100.00   109.26   130.01   135.70   162.88   221.52   286.24
- ----------------
*    The Transition Period.

(1)  The  SELECTED  PEER GROUP INDEX is comprised  of the  following  companies:
     Adolph Coors  Company  (Class B Shares);  Anheuser-Busch  Companies,  Inc.;
     Beringer Wine Estates Holdings, Inc. (Class B Shares) (included in 1998 and
     1999 only); The Boston Beer Company, Inc. (included in 1996, 1997, 1998 and
     1999 only);  Brown-Forman Corporation (Class A and Class B Shares); Cadbury
     Schweppes  plc;  The  Chalone  Wine Group,  Ltd.;  Coca-Cola  Bottling  Co.
     Consolidated;   Coca-Cola  Company;  Coca-Cola  Enterprises  Inc.;  Genesee
     Corporation (Class B Shares);  LVMH Moet Hennessy Louis Vuitton; The Robert
     Mondavi   Corporation  (Class  A  Shares);   PepsiCo,   Inc.;  and  Whitman
     Corporation.  Note:  Beringer Wine Estates Holdings,  Inc. (Class B Shares)
     and The Boston Beer Company,  Inc. are included only in the years for which
     trading and public information were available.

     There  can be no  assurance  that  the  Company's  stock  performance  will
continue into the future with the same or similar  trends  depicted by the graph
above. The Company neither makes nor endorses any predictions as to future stock
performance.

     The Stock  Price  Performance  Graph set  forth  above  shall not be deemed
incorporated  by reference in any filing  under the federal  securities  laws by
virtue of any general  incorporation  of this Proxy  Statement by reference  and
shall not otherwise be treated as filed under the securities laws.


CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     Alexander  Berk  and  Barton  Incorporated  are  parties  to an  employment
agreement  dated as of  September  1, 1990,  as amended on November 11, 1996 and
October 20, 1998, that provides for Mr. Berk's  compensation  and sets forth the
terms and conditions of Mr. Berk's employment with Barton.  Under his employment
agreement,  Mr.  Berk serves as the  President  and Chief  Executive  Officer of
Barton and by virtue of his current  responsibilities  with Barton, he is deemed
an  executive  officer  of the  Company.  The  employment  agreement  expires on
February 28, 2001, but will be  automatically  extended for additional  one-year
periods unless either Mr. Berk or Barton notifies the other that such party does
not wish to extend it. The agreement will terminate prior to its expiration date
(i) upon Mr. Berk's death or Retirement, (ii) at Barton's election, for Cause or
upon Mr. Berk's Complete Disability,  and (iii) at Mr. Berk's election, for Good
Reason (all as set forth in the agreement).  If Barton decides not to extend the
term of the  agreement,  or if the agreement  terminates by reason of Mr. Berk's
death,  Complete  Disability,  or  Retirement,  or for Good  Reason,  Barton  is
obligated  to pay to Mr. Berk a  post-termination  benefit  equal to 100% of his
then current  base salary plus the bonus amount paid to him for the  immediately
prior fiscal year. If Mr. Berk decides not to extend the term of the  agreement,
then Barton is obligated to pay to Mr. Berk a post-termination  benefit equal to
one half of the foregoing  amount.  In the event that Mr.  Berk's  employment is
terminated  for Good Reason,  or is  terminated by Barton for reasons other than
death,  Complete Disability,  Cause, or Barton's decision not to extend the term
of the  agreement,  then Mr. Berk is  entitled to be paid (i) if the  applicable
conditions are satisfied, a supplementary post-termination benefit equal to what
he  otherwise  would have been  entitled  to  receive  as his share of  Barton's
contribution  to its  profit-sharing  and retirement plan for the fiscal year in
which such  termination  occurs and (ii) an amount  equal to the  product of his
then current base salary multiplied by the number of years remaining in the then
term of the  agreement.

<PAGE>
                                     - 15 -

Post-termination  benefits  are  payable  to Mr.  Berk in a lump  sum as soon as
practicable   after  employment   terminates,   except  that  any  supplementary
post-termination  benefit is payable promptly after Barton's contribution to the
retirement  plan.  The agreement  requires Mr. Berk to keep certain  information
with respect to the Company  confidential  during and after his employment  with
the Company.

     By an  Agreement  dated  December  20,  1990,  the Company  entered  into a
split-dollar  insurance  agreement  with a trust  established by Marvin Sands of
which Robert Sands is the trustee.  Pursuant to the Agreement,  the Company pays
the annual  premium on an  insurance  policy (the  "Policy")  held in the trust,
$209,063 in fiscal 1999, and the trust reimburses the Company for the portion of
the premium  equal to the  "economic  benefit"  to Marvin  Sands  calculated  in
accordance  with the  United  States  Treasury  Department  rules then in effect
($13,667 in fiscal  1999).  The Policy is a joint life policy  payable  upon the
death of the second to die of the  insureds,  Marvin Sands and his wife Marilyn,
with a face value of $5  million.  Pursuant  to the terms of the trust,  Richard
Sands,  Robert  Sands (in his  individual  capacity)  and the children of Laurie
Sands (the  deceased  sister of  Richard  and Robert  Sands)  will each  receive
one-third of the proceeds of the Policy (after the repayment of the indebtedness
to the Company out of such proceeds as described  below) if they survive  Marvin
Sands and Marilyn Sands.  From the inception of the agreement through the end of
fiscal 1999, the Company has paid aggregate premiums, net of reimbursements,  of
$1,819,557.  The  aggregate  amount of such  unreimbursed  premiums  constitutes
indebtedness  from the  trust to the  Company  and is  secured  by a  collateral
assignment of the Policy. Upon the termination of the Agreement,  whether by the
death of the  survivor of the insureds or earlier  cancellation,  the Company is
entitled to be repaid by the trust the amount of such indebtedness.

     In April 1999,  Daniel Barnett,  President and Chief  Executive  Officer of
Canandaigua Wine Company, Inc. left the employ of the Company. In recognition of
Mr.  Barnett's  service and to ensure he would not engage in certain  activities
competitive  with the Company's  business,  the Company and Mr. Barnett  entered
into an  agreement  to  provide  for  the  terms  of his  departure.  Under  the
agreement,  the Company  paid to Mr.  Barnett  $364,000,  which  represents  Mr.
Barnett's  annual  salary.  The Company also  accelerated  all of Mr.  Barnett's
unvested stock options and extended the post-termination exercise period for his
stock options to June 30, 2000. In addition, the Company paid Mr. Barnett $4,800
in lieu of the  Company's  contribution  under its 401(k)  plan for fiscal  year
2000, and $25,480 in lieu of its contribution  under its profit sharing plan and
supplemental  executive retirement plan for fiscal year 2000. Also, the Company,
agreed to pay to Mr.  Barnett the amount of $95,000 to defray certain costs that
may result from his departure.

     Richard Sands, Robert Sands and four trusts formed under the will of Laurie
Sands are the  beneficial  owners of a limited  partnership  which owns railroad
cars.  These cars are leased by the Company from the  partnership at fair market
rates.  During  fiscal year 1999,  the Company  made  payments  with  respect to
leasing  these cars to this limited  partnership  in the amount of $27,501.  The
Company  expects  to  continue  its  present   relationship   with  the  limited
partnership during fiscal year 1999.

     Harold  Whitehead  and Partners  ("HWP")  provides  consulting  services to
Matthew Clark plc, a  wholly-owned  subsidiary  of the Company,  on an as needed
basis.  The son of Peter Aikens,  the Chief Executive  Officer of Matthew Clark,
has an equity  interest in HWP. Over the course of the last year,  approximately
$640,000 was paid to HWP for services rendered to Matthew Clark.

     George Bresler, a director of the Company,  is a partner of the law firm of
Bresler  Goodman & Unterman,  LLP in New York, New York. The Company pays to Mr.
Bresler individually an annual retainer of $30,000 for his legal services to the
Company.  The Company also  includes Mr.  Bresler  under its  non-working  group
medical  policy  and  pays a  monthly  premium  of  approximately  $165  for his
coverage.  James A. Locke,  III, a director of the Company,  is a partner in the
law firm of Nixon,  Hargrave,  Devans & Doyle  LLP,  Rochester,  New  York,  the
Company's principal outside counsel.

<PAGE>
                                     - 16 -

             SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section  16(a)  of the  Securities  Exchange  Act  requires  the  Company's
directors and executive officers, and persons who beneficially own more than 10%
of a  registered  class of the  Company's  equity  securities,  to file with the
Securities and Exchange Commission reports of ownership and changes in ownership
of the Company's Class A Stock and Class B Stock. Executive officers,  directors
and greater  than 10%  stockholders  are  required  to furnish the Company  with
copies of all such reports they file. Based solely upon review of copies of such
reports furnished to the Company and related  information,  the Company believes
that all such filing  requirements for fiscal 1999 were complied within a timely
fashion.


                          STOCK OWNERSHIP OF MANAGEMENT

     The following  table and notes thereto set forth,  as of May 28, 1999,  the
beneficial  ownership  of  the  Company's  directors  and  nominees,  the  Named
Executives,  and all of the  Company's  directors  and  executive  officers as a
group.  This information is based on information  furnished to the Company by or
on behalf of each person concerned. Unless otherwise noted, the named individual
has sole  voting  power and  investment  discretion  with  respect to the shares
attributed to him and the  percentages  of ownership are calculated on the basis
of  14,796,434  shares  of Class A Stock and  3,189,599  shares of Class B Stock
outstanding as of the close of business on May 28, 1999.


<TABLE>
<CAPTION>
                                             CLASS A STOCK (1)                         CLASS B STOCK
                             -----------------------------------------------   -----------------------------
                                SHARES BENEFICIALLY OWNED
                             ------------------------------
                                                 SHARES
                                               ACQUIRABLE        PERCENT OF                      PERCENT OF
                                             WITHIN 60 DAYS        CLASS           SHARES          CLASS
                              OUTSTANDING    BY EXERCISE OF     BENEFICIALLY    BENEFICIALLY    BENEFICIALLY
NAME OF BENEFICIAL OWNER        SHARES        OPTIONS (2)        OWNED (3)         OWNED           OWNED
- ------------------------    --------------   --------------     ------------   --------------   ------------
<S>                          <C>                <C>                <C>          <C>               <C>
Richard Sands                  684,943 (4)       12,300            4.7% (4)     1,944,447 (4)     61.0% (4)
Robert Sands                   689,075 (4)       17,175            4.8% (4)     1,943,992 (4)     60.9% (4)
Marvin Sands                   395,677 (4)        4,375            2.7% (4)       826,268 (4)     25.9% (4)
Daniel C. Barnett                1,186           74,400             *                -              *
Alexander L. Berk                 -              13,500             *                -              *
James A. Locke, III              1,049            9,000             *   (5)            33           *
George Bresler                   2,000            6,000             *                -              *
Paul L. Smith                      400            6,000             *                -              *
Thomas C. McDermott               -               6,000             *                -              *

All Executive Officers and
  Directors as a Group
  (11 persons) (6)           1,035,346 (6)      135,425            7.8% (6)     2,759,654         86.5%
- ----------------------
<FN>
* Percentage does not exceed one percent (1%) of the outstanding shares of
such class.

<PAGE>
                                     - 17 -

(1)  The shares and  percentages of Class A Stock set forth in this table do not
     include (i) shares of Class A Stock that may be acquired  within 60 days by
     an employee under the Company's  Employee Stock Purchase Plan (because such
     number of shares is not presently  determinable) and (ii) shares of Class A
     Stock that are issuable pursuant to the conversion feature of the Company's
     Class B Stock, although, such information is provided in a footnote,  where
     appropriate.  For purposes of  calculating  the percentage of Class A Stock
     beneficially  owned in the  footnotes,  additional  shares of Class A Stock
     equal to the number of shares of Class B Stock owned by the named person or
     by the persons in the group of executive officers and directors are assumed
     to be outstanding only for that person or group of persons pursuant to Rule
     13-3(d)(1) under the Securities Exchange Act.

(2)  Reflects  the  number of shares of Class A Stock that can be  purchased  by
     exercising  stock  options that are  exercisable  on May 28, 1999 or become
     exercisable within sixty 60 days thereafter.

(3)  The  percentage  of Class A Stock  beneficially  owned by each of the named
     persons and by the executive officers and directors as a group as reflected
     in the table is based on the total number of shares  listed for that person
     or group of persons  under  "Outstanding  Shares"  and  "Shares  Acquirable
     within 60 days by Exercise of  Options".  For purposes of  calculating  the
     percentage,  the  number of shares of Class A Stock  listed  under  "Shares
     Acquirable within 60 days by Exercise of Options" for a named person or for
     the  executive  officers  and  directors  as a  group  are  assumed  to  be
     outstanding  only for that  person  or group of  persons  pursuant  to Rule
     13d-3(d)(1) under the Securities Exchange Act.

(4)  Includes  shares with respect to which the named  individual  shares voting
     power or investment discretion.  See tables and footnotes under "Beneficial
     Ownership"  above for information  with respect to such matters and for the
     number  and  percentage  of  shares  of Class A Stock  that  would be owned
     assuming the conversion of Class B Stock into Class A Stock.

(5)  Assuming  the  conversion  of Mr.  Locke's  33 shares of Class B Stock into
     Class A Stock,  Mr. Locke would  beneficially  own 10,082 shares of Class A
     Stock,  representing  less than one percent (1%) of the outstanding Class A
     Stock after such conversion.

(6)  This  group  consists  of the  Company's  current  executive  officers  and
     directors;  therefore, Mr. Barnett is not included in this group of people.
     Also,  includes  200 shares of Class A Stock with respect to which a member
     of the group shares the power to vote or dispose with his spouse.  Assuming
     the conversion of a total of 2,759,654 shares of Class B Stock beneficially
     owned by the  executive  officers  and  directors  as a group  into Class A
     Stock, all executive  officers and directors as a group would  beneficially
     own  3,930,425  shares  of  Class  A  Stock,   representing  22.2%  of  the
     outstanding Class A Stock after such conversion.
</FN>
</TABLE>


                                 PROPOSAL NO. 1
                                 --------------

                              ELECTION OF DIRECTORS

DIRECTOR NOMINEES

     In connection  with his plans for retirement  from the Company,  Bertram E.
Silk resigned his  directorship  effective  February 28, 1999. The Company is in
the  process  of  screening  candidates  to  fill  the  vacancy  created  by his
resignation.  As a result,  on March 25,  1999,  the Board of  Directors  of the
Company  nominated  seven  directors to be elected by the  stockholders  to hold
office until the next Annual Meeting of Stockholders  and until their successors
are elected and qualified.  This leaves one vacancy on the Board of Directors to
be filled at a later date.  The  nominees for election to the Board of Directors
are Marvin Sands,  Richard Sands, Robert Sands, George Bresler,  James A. Locke,
III, Thomas C. McDermott and Paul L. Smith.

<PAGE>
                                     - 18 -

Messrs.  McDermott and Smith have been  designated as the nominees to be elected
by the holders of the Class A Stock,  voting as a separate class.  The remaining
five directors are to be elected by the holders of the Class B Stock,  voting as
a separate  class.  The shares  represented  by your proxy cannot be voted for a
greater number of persons than the number of nominees.

     Management  does  not  anticipate  that  any of the  nominees  will  become
unavailable for any reason, but if that should occur before the Meeting, proxies
will be voted FOR  another  nominee or  nominees  to be selected by the Board of
Directors of the Company.  The following paragraphs contain certain biographical
information about the nominees.

GEORGE BRESLER                                               DIRECTOR SINCE 1992
Mr.  Bresler,  age 74, has been engaged in the practice of law since 1957.  From
August  1987  through  July 1992,  Mr.  Bresler was a partner of the law firm of
Bresler and Bab, New York, New York.  Since 1992, Mr. Bresler has been a partner
of the law firm of Bresler Goodman & Unterman, LLP, and its predecessor firm, in
New York, New York. Mr. Bresler provides legal services to the Company.

JAMES A. LOCKE, III                                          DIRECTOR SINCE 1983
Mr. Locke, age 57, has been a partner in the law firm of Nixon, Hargrave, Devans
and Doyle LLP,  Rochester,  New York, the Company's  principal  outside counsel,
since January 1, 1996.  For twenty years prior to joining Nixon,  Hargrave,  Mr.
Locke was a partner in the law firm of Harter, Secrest and Emery, Rochester, New
York.

THOMAS C.  MCDERMOTT                                       DIRECTOR  SINCE  1997
Mr. McDermott,  age 62, has been a proprietor of Forbes Products,  LLC, a custom
vinyl  business  products  company,  since January 1998.  From 1994 to 1997, Mr.
McDermott  was  President   and  Chief   Executive   Officer  of  Goulds  Pumps,
Incorporated,   a  centrifugal  pumps  company  for  industrial,   domestic  and
agricultural markets, where he also was Chairman from 1995 to 1997. From 1986 to
1993,  he  was  President  and  Chief   Operating   Officer  of  Bausch  &  Lomb
Incorporated,  a contact  lens,  lens-care  and eyewear  products  company.  Mr.
McDermott also serves on the Board of Directors of Thomas & Betts Corporation.

MARVIN SANDS                                                 DIRECTOR SINCE 1946
Mr.  Sands,  age 75, is the founder of the Company,  which is the successor to a
business he started in 1945.  Mr. Sands  continues to serve as an officer of the
Company as  Chairman  of its Board of  Directors.  He has been a director of the
Company and its  predecessor  since 1946 and was Chief  Executive  Officer until
October 1993. He is the father of Richard Sands and Robert Sands.

RICHARD SANDS, PH.D.                                         DIRECTOR SINCE 1982
Mr. Sands, age 48, is the President and Chief Executive  Officer of the Company.
He has been  employed by the Company in various  capacities  since 1979.  He was
elected  Executive Vice President and a director in 1982,  became  President and
Chief Operating  Officer in May 1986, and was elected Chief Executive Officer in
October 1993. He is a son of Marvin Sands and the brother of Robert Sands.

ROBERT SANDS                                                 DIRECTOR SINCE 1990
Mr. Sands,  age 41, is Chief Executive  Officer,  International,  Executive Vice
President and General  Counsel of the Company.  He was appointed  Vice President
and  General  Counsel in June 1990,  was elected  Executive  Vice  President  in
October  1993  and was  appointed  Chief  Executive  Officer,  International  in
December  1998.  From June 1986  until his  appointment  as Vice  President  and
General Counsel,  Mr. Sands was employed by the Company as General  Counsel.  In
addition,  since the  departure  of the former  President  of  Canandaigua  Wine
Company,  Inc., a  wholly-owned  subsidiary of the Company,  in April 1999,  Mr.
Sands has assumed,  on an interim  basis,  the  position of President  and Chief
Executive Officer of Canandaigua Wine Company,  Inc. He is a son of Marvin Sands
and the brother of Richard Sands.

<PAGE>
                                     - 19 -

PAUL L. SMITH                                                DIRECTOR SINCE 1997
Mr.  Smith,  age 63,  retired from Eastman  Kodak  Company in 1993 after working
there for  thirty-five  years.  Mr. Smith was  employed in various  positions at
Eastman Kodak Company,  the last of which was from 1983 to 1993,  when he served
as Senior Vice President and Chief Financial  Officer.  Also, from 1983 to 1993,
Mr. Smith served on the Board of Directors of Eastman Kodak  Company.  Mr. Smith
also currently  serves on the Board of Directors of Home Properties of New York,
Inc. and Performance Technologies, Incorporated.

     See also information regarding George Bresler, Marvin Sands, Richard Sands,
and  Robert  Sands  under  the  caption  "Certain   Relationships   and  Related
Transactions".  For  information  with  respect  to the  number of shares of the
Company's common stock  beneficially owned by each of the above named directors,
see the table and the footnotes  thereto under the caption  "Stock  Ownership of
Management".

DIRECTOR COMPENSATION

     The Company's policy is to pay its nonemployee  directors  $35,000 per year
for their  services as  directors.  George  Bresler,  James A. Locke,  Thomas C.
McDermott and Paul L. Smith qualify for such payments,  but Mr. Locke has waived
the payment of his director's fee. The Company also reimburses its directors for
reasonable  expenses incurred in connection with attending meetings of the Board
of Directors and  committees  of the Board of Directors.  Directors who are also
employees  of the  Company  receive no  additional  compensation  for serving as
directors.

THE BOARD OF DIRECTORS AND COMMITTEES OF THE BOARD

     The Board of  Directors  of the  Company  held  seven  meetings  during the
Company's  fiscal year ended February 28, 1999.  The standing  committees of the
Board  are  the  Audit  Committee,  Corporate  Governance  Committee  and  Human
Resources Committee. During fiscal 1999, each of the incumbent directors, during
his period of  service,  attended  at least 75% of the total  number of meetings
held by the Board and each committee of the Board on which he served.

AUDIT  COMMITTEE.  The Audit  Committee is  currently  composed of Paul L. Smith
(Chair),  Thomas C. McDermott and Richard Sands. The Audit Committee reviews the
Company's  financial  reports and monitors the Company's  material  policies and
procedures which relate to:  compliance with pertinent laws; the ethical conduct
of business;  controls against employee conflict of interest and misconduct; and
maintenance  of  adequate  internal  controls.  The  Audit  Committee  held four
meetings during fiscal 1999.

CORPORATE GOVERNANCE COMMITTEE.  The Corporate Governance Committee is currently
composed of James A. Locke (Chair),  Thomas C. McDermott,  Robert Sands and Paul
L. Smith.  The full Board is  responsible  for  nominating  candidates to become
Directors,  but has delegated the  screening  process  involved to the Corporate
Governance  Committee.  The  Corporate  Governance  Committee  advises the Board
concerning  appropriate  composition of the Board and its committees and advises
the Board regarding  appropriate  corporate governance practices and assists the
Board in  achieving  them.  Among  other  matters,  this  Committee  also  makes
recommendations to the full Board with respect to an officer to be designated as
Chief  Executive  Officer,  and a director to serve as Chairman of the Board. In
addition,  this Committee recommends to the Board compensation for directors who
are neither present or former full-time officers of the Company.  This Committee
held one meeting  during fiscal 1999.  The Corporate  Governance  Committee will
consider   nominations  by  shareholders.   Those  suggestions   should  include
sufficient  biographical  information  so that the Committee  can  appropriately
assess the person's  background and  qualifications.  All submissions  should be
sent in writing to the attention of the Corporate Secretary, Canandaigua Brands,
Inc., 300 WillowBrook Office Park, Fairport, NY 14450.

HUMAN RESOURCES COMMITTEE.  The present members of the Human Resources Committee
are Thomas C.  McDermott  (Chair) and Paul L. Smith.  During  fiscal  1999,  the
composition of the Human Resources Committee

<PAGE>
                                     - 20 -

changed.  From March 1, 1998 through March 31, 1998,  the Committee was composed
of George Bresler, Thomas C. McDermott and Paul L. Smith. On March 31, 1998, Mr.
Bresler resigned  voluntarily from the Committee.  The Human Resources Committee
monitors:  human  resources  policies and procedures as they relate to the goals
and  objectives  of the Company and good  management  practices;  the  Company's
material  policies and procedures which relate to compliance with pertinent laws
and the  management of human  resources  capital;  and  procedures  and internal
controls  which relate to personnel  administration,  pay practices and benefits
administration. The Human Resources Committee is responsible for reviewing total
executive compensation in relation to individual executive performance,  Company
performance,  salary  information and other parameters  deemed reasonable in the
assignment of executive  compensation  levels.  This  Committee also reviews and
approves  executive  benefits and perquisites and reviews  performance  systems,
including  reward  programs.   The  Human  Resources   Committee  evaluates  the
performance of the Chief Executive  Officer and approves his salary,  as well as
the salaries of other executives.  This Committee also presently administers the
Company's  Long-Term Stock Incentive Plan,  Incentive Stock Option Plan,  Annual
Management  Incentive  Plan and 1989  Employee  Stock  Purchase Plan and reviews
succession  planning for the Company and other important human resources issues.
The Human Resources Committee held two meetings during fiscal 1999.

EXECUTIVE OFFICERS OF THE COMPANY

Since the filing of the Company's Annual Report on Form 10-K for the fiscal year
ended  February  28,  1999,  where the  executive  officers  of the  Company are
identified under Item 4 of Part I,  Jean-Michel  Valette has become an executive
officer of the Company.  Mr. Valette became an executive officer on June 4, 1999
in connection with the Company's acquisition of Franciscan  Vineyards,  Inc. Mr.
Valette,  age 39, is the  President  and Chief  Executive  Officer of Franciscan
Vineyards,  Inc., now a wholly-owned  subsidiary of Canandaigua  Brands, Inc. In
this capacity,  Mr. Valette is in charge of the Company's Fine Wine segment.  He
has been the President and Chief Executive Officer of Franciscan Vineyards, Inc.
since August 1998.  From October 1994 to August 1998,  Mr.  Valette  served as a
Managing  Director of Hambrecht & Quist LLC (an investment  banking company) and
from November 1992 to October  1994,  he was a Senior  Analyst with  Hambrecht &
Quist LLC. Mr.  Valette is one of a few Americans to hold the title of Master of
Wine.

VOTE REQUIRED

     A  plurality  of the votes cast at the  Meeting  by the  holders of Class A
Stock is required for the election of the two  directors  elected by the holders
of Class A Stock. A plurality of the votes cast at the Meeting by the holders of
Class B Stock is required for the election of the five directors  elected by the
holders of Class B Stock.

     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE NOMINEES. UNLESS AUTHORITY
TO VOTE FOR ONE OR MORE OF THE  NOMINEES IS  SPECIFICALLY  WITHHELD,  THE SHARES
REPRESENTED BY YOUR PROXY, IF PROPERLY  EXECUTED AND RETURNED,  AND NOT REVOKED,
WILL BE VOTED FOR THE  ELECTION OF ALL THE NOMINEES FOR WHOM YOU ARE ENTITLED TO
VOTE.


                                 PROPOSAL NO. 2
                                 --------------

                  PROPOSED AMENDMENT NUMBER 6 TO THE COMPANY'S
                        1989 EMPLOYEE STOCK PURCHASE PLAN

     The  Company's  Board of  Directors  has  amended,  subject to  shareholder
approval,  the Company's 1989 Employee Stock Purchase Plan ("Purchase  Plan") to
grant the committee  administering  the Purchase Plan the authority to designate
the  subsidiaries  of the Company whose employees are eligible to participate in
the Purchase  Plan.  This  amendment is necessary  because the  structure of the
Purchase  Plan  may be  inconsistent  or  incompatible  with  the  laws of other
countries.  The  following  discussion  summarizes  certain  provisions  of  the
Purchase  Plan.  This  summary does not purport to be complete and is subject to
and qualified in its entirety by

<PAGE>
                                     - 21 -

reference to the full text of the Purchase Plan which is incorporated  herein by
reference to Exhibit 99.1 to the  Company's  Annual  Report on Form 10-K for the
fiscal year ended February 28, 1998 and Amendment  Number 6 to the Purchase Plan
attached hereto as Appendix A.

SUMMARY OF TERMS

     The  Purchase  Plan was  adopted by the  Company on  January  20,  1989 and
permits  employees  of the Company to purchase  shares of Class A Stock from the
Company at a discount and on a tax-advantaged basis.  Initially,  500,000 shares
of Class A Stock were available for issuance through one or more offerings under
the Purchase Plan. Due to  intervening  stock splits,  an aggregate of 1,125,000
shares  of Class A Stock (on a  split-adjusted  basis)  may be issued  under the
Purchase  Plan.  Through the date hereof,  369,184 shares of Class A Stock (on a
split-adjusted basis) have been issued under the Purchase Plan. The market value
of the Class A Stock as of June 11, 1999 was $47.1875 per share.

ELIGIBILITY UNDER THE PURCHASE PLAN

     Employees of the Company or, unless  otherwise  determined by the committee
administering  the Purchase Plan,  employees of any of its  subsidiaries  on the
commencement  date of an offering are eligible to participate in offerings under
the Purchase  Plan. In order to be  considered an "employee"  for the purpose of
participating  in an offering  under the  Purchase  Plan,  an  employee  must be
customarily employed by the Company or any of its subsidiaries for seventeen and
one-half  (17 1/2)  hours or more per week and for more than 5 months  per year.
Shareholder-employees  who own in the  aggregate  5% or  more  of the  Company's
voting stock are not  eligible to  participate  in offerings  under the Purchase
Plan. The amendment to the Purchase Plan for which shareholder approval is being
sought authorized the committee administering the Purchase Plan to designate the
subsidiaries  of the Company whose  employees are eligible to participate in the
Purchase  Plan.  Presently,  the  employees  of all of the  subsidiaries  of the
Company other than Matthew Clark plc and its  subsidiaries,  the Company's  U.K.
subsidiaries,  are  eligible to  participate  in the  Purchase  Plan.  There are
approximately 2,700 employees eligible to participate in the Purchase Plan.

PAYROLL DEDUCTIONS

     Employees who elect to  participate  in an offering under the Purchase Plan
have  deductions  taken from their salary or wages during the offering period in
amounts authorized by them within applicable limits. Employees may elect to have
a deduction  of a  designated  dollar  amount of their pay.  The minimum  dollar
deduction is $2.00 per week, and the maximum  deduction is 10% of the employees'
gross weekly pay, excluding overtime, bonuses or special pay.

     Payroll  deductions are credited to an account for the employee and will be
refunded to the employee upon request  without  interest,  if, prior to the last
day  of  that  offering  under  the  Purchase  Plan,  the  employee  chooses  to
discontinue  such  employee's  participation  in the  offering.  If the employee
continues  to  participate  throughout  the  offering,  the full balance of such
employee's payroll deduction account on the last day of the offering period will
be applied to the purchase of whole shares of Class A Stock,  with any remaining
amount being refunded to the employee without interest.  If, for any reason, the
offering is oversubscribed, participating employees will be allotted shares on a
pro-rata basis. Any balance in an employee's account not applied to the purchase
of whole  shares  of Class A Stock in the event of an  oversubscription  will be
refunded to such employee without interest.

PURCHASE PRICE

     Employees  who  participate  in offerings  under the Purchase  Plan will be
granted  the  right  to  purchase  as many  full  shares  of Class A Stock as is
possible with the amount in the employees'  payroll deduction accounts as

<PAGE>
                                     - 22 -

of the end of the offering  period.  The  purchase  price per share for eligible
employees who elect to participate in an offering will be the lower of:

     (1)  85% of the  fair  market  value  of a share  of  Class A Stock  on the
          effective date of the offering; or

     (2)  85% of the  fair  market  value  of a share  of  Class A Stock  on the
          termination of the offering period.

The fair  market  value  of a share of Class A Stock on any date is the  closing
price of shares of Class A Stock on the applicable  trading market for the Class
A Stock on that date. If no sales are made on the  applicable  trading market on
that date, the next preceding date on which such sales were made is used.

DEATH, TERMINATION OF EMPLOYMENT AND WITHDRAWAL

     In the event of an  employee's  retirement  or death during the term of any
offering,  no further payroll deductions will be taken from any compensation due
and owing to such employee at that time. If an employee dies or retires within 3
months  of the end of the  offering  period,  the  employee,  or in the event of
death, the beneficiary or legal  representative  of the employee's  estate,  may
elect to  purchase  the  number of full  shares  which the  accumulated  payroll
deductions  in the  employee's  account can  purchase at the end of the offering
period.  If no such  election to purchase is made,  the  employee's  accumulated
payroll  deductions  will  be  distributed  to the  employee  or the  employee's
beneficiary or legal  representative in cash, without interest.  If the employee
dies or retires  before 3 months  prior to the end of an offering  period or the
employee's  employment  is  terminated  for any reason other than  retirement or
death,  the employee's  payroll  deductions  will be returned to the employee in
cash, without interest.

     Employees may withdraw payroll deductions  credited to their accounts under
the  Purchase  Plan at any time by giving  written  notice to the  Company.  All
payroll  deductions  are paid promptly after receipt of notice of withdrawal and
no  further  payroll  deductions  will be  made  from a  withdrawing  employee's
compensation with respect to that offering under the Purchase Plan.

     Payroll deductions  credited to an employee's account and rights to receive
shares under the  Purchase  Plan may not be  assigned,  transferred,  pledged or
otherwise disposed of in any manner.

ADMINISTRATION OF THE PURCHASE PLAN

     The Purchase Plan is administered  by the Human Resources  Committee of the
Board of Directors of the Company, (which is referred to in the Purchase Plan as
the Compensation  Committee).  The Human Resources Committee is appointed by and
serves at the pleasure of the Board of Directors.  Subject to the  provisions of
the Purchase Plan and such  instructions and limitation as may be established by
the  Board,  the Human  Resources  Committee  determines  the times and terms of
offerings  under the Purchase  Plan and is  authorized  to  prescribe  rules and
regulations relating to it.

AMENDMENT OF THE PURCHASE PLAN

     To the extent  permitted by law, the Board of Directors  may,  from time to
time,  make such  changes in the Purchase  Plan and  additions to it as it deems
advisable;  provided,  however,  that  except as  specifically  provided  in the
Purchase  Plan and except with  respect to changes or additions in order to make
the Purchase Plan comply with Section 423 of the Internal  Revenue Code of 1986,
as amended  (the  "Code"),  the Board of  Directors  may not make any changes or
additions which would adversely affect  subscription  rights previously  granted
under the Purchase Plan and may not, without the approval of the stockholders of
the  Company,  make any  changes  or  additions  which  would (a)  increase  the
aggregate  number of shares of Class A Stock  subject  to the  Purchase  Plan or
which may be  subscribed  to by an employee,  (b) decrease the minimum  purchase
price for

<PAGE>
                                     - 23 -

a share of Class A Stock or (c) change  any of the  provisions  of the  Purchase
Plan relating to eligibility for  participation  in offerings under the Purchase
Plan.  (However,  if the proposed  amendment to the Purchase Plan is approved by
the stockholders,  the committee  administering the Purchase Plan shall have the
authority to designate without further stockholder approval, the subsidiaries of
the Company whose employees are eligible to participate in the Purchase Plan.)

DURATION OF THE PURCHASE PLAN

     The Purchase  Plan will remain in effect until the earliest to occur of the
following:  (1) the purchase by employees  of all Class A Stock  authorized  for
sale under the Purchase Plan; or (2)  termination of the Purchase Plan by action
of the Board of Directors of the  Company.  No rights to purchase  Class A Stock
granted under the Purchase Plan can be extinguished through a termination of the
Purchase Plan.

TAX FEATURES

     The Company is of the opinion  that the rights  granted  under the Purchase
Plan  constitute  rights granted  pursuant to an "employee  stock purchase plan"
within the  meaning of Section  423 of the Code,  and the  following  discussion
assumes that the Purchase  Plan is so  qualified.  However,  the Company has not
requested a ruling from the Internal  Revenue  Service  that the  Purchase  Plan
qualifies as an "employee stock purchase plan" within the meaning of Section 423
of the Code.  The Purchase Plan is not subject to the provisions of the Employee
Retirement Income Security Act of 1974 and is not qualified under Section 401 of
the Internal Revenue Code.

     The  granting  of a purchase  right  under the  Purchase  Plan will have no
immediate  federal income tax consequences to employees,  and employees will not
realize income at the time they exercise a purchase right.  The tax consequences
of a  disposition  by an  employee  of Class A Stock  purchased  pursuant to the
Purchase  Plan  will vary  depending  on how long the  employee  holds the stock
before  selling it. If an employee  disposes of Class A Stock acquired under the
Purchase Plan after having held it for more than two years after the date of the
grant of the  purchase  right and more than one year  after it was  issued,  the
employee  will be taxed at  ordinary  income  tax  rates  on the  lesser  of the
following two amounts: (a) fifteen percent of the fair market value of the stock
at the time the purchase right was granted,  or (b) the amount by which the fair
market  value of the stock at the time it is disposed  of exceeds  the  purchase
price.  Any gain realized on the  disposition in excess of the amount treated as
ordinary  income will be treated as capital  gain.  If an  employee  disposes of
stock  within one year after the stock was issued or within two years  after the
date the  purchase  right was granted,  the  employee  will be taxed at ordinary
income  tax rates on the  difference  between  the  purchase  price and the fair
market value of the stock on the date it was issued, even if the shares are sold
for less  than the fair  market  value on the date of issue or for less than the
actual purchase price paid by the employee. The amount required to be treated as
ordinary  income  would  be  added  to the  purchase  price  for the  shares  in
determining gain or loss upon such disposition.

     There are no tax  consequences  to the Company or any subsidiary  either at
the time purchase rights are granted under the Purchase Plan or at the time such
purchase rights are exercised. If the holding period described above is not met,
however,  the Company or the  subsidiary  for whom the  employee  works would be
entitled to claim a deduction  at the time of  disposition  for the amount which
the employee must recognize as ordinary income.

REASONS FOR APPROVAL

     The  Board  of  Directors  believes  that it is  desirable  and in the best
interests of the Company to efficiently conduct its international operations and
to comply with  foreign  laws and  maximize  the benefits to the Company and its
employees  that can be obtained  under them.  By providing  the Human  Resources
Committee

<PAGE>
                                     - 24 -

with the flexibility to exclude foreign or other  subsidiaries from the Purchase
Plan,  the Company can avoid  administrative  and  compliance  difficulties  and
burdens where there is no corresponding benefit to the Company or its employees.
To the extent practicable, the Company plans to tailor the benefits and plans of
its foreign  employees  so that they are  consistent  with foreign law but still
resemble  as closely as possible  the  benefits  and plans  provided to domestic
employees.

VOTE REQUIRED

     Approval of Proposal No. 2 to approve the  amendment  to the Purchase  Plan
requires the affirmative  vote of a majority of the votes entitled to be cast by
stockholders  present in person or  represented  by proxy at the  Meeting.  With
respect  to this  proposal,  holders  of  Class A Stock  and  Class B Stock  are
entitled to vote as a single class at the Meeting, with holders of Class A Stock
having one (1) vote per share and holders of Class B Stock having ten (10) votes
per share.

     THE  BOARD OF  DIRECTORS  RECOMMENDS  THAT  THE  STOCKHOLDERS  APPROVE  THE
AMENDMENT  OF THE PURCHASE  PLAN AND  ACCORDINGLY  RECOMMENDS  THAT YOU VOTE FOR
PROPOSAL NO. 2. UNLESS OTHERWISE  DIRECTED  THEREIN,  THE SHARES  REPRESENTED BY
YOUR PROXY, IF PROPERLY  EXECUTED AND RETURNED,  AND NOT REVOKED,  WILL BE VOTED
FOR SUCH PROPOSAL.


                                 PROPOSAL NO. 3
                                 --------------

                 PROPOSED AMENDMENT NUMBER TWO TO THE COMPANY'S
                         LONG-TERM STOCK INCENTIVE PLAN

     The Company's Board of Directors has approved an amendment to the Company's
Long-Term  Stock  Incentive  Plan  ("Long-Term  Stock  Plan")  to  increase  the
aggregate  number of shares of the Class A Stock  available for awards under the
plan from  4,000,000  shares to 7,000,000  shares.  This  amendment  will become
effective upon the approval of the  stockholders  of the Company.  The following
discussion  summarizes  certain  provisions  of the Long-Term  Stock Plan.  This
summary does not purport to be complete  and is subject to and  qualified in its
entirety  by  reference  to the full text of the  Long-Term  Stock Plan which is
incorporated  herein by  reference to Exhibit  10.1 to the  Company's  Quarterly
Report on Form 10-Q for the fiscal  quarter ended May 31, 1997,  Exhibit 10.1 to
the Company's  Quarterly Report on Form 10-Q for the fiscal quarter ended August
31, 1997, and Amendment  Number Two to the Long-Term  Stock Plan attached hereto
as Appendix B.

SUMMARY OF TERMS

     Awards under the  Long-Term  Stock Plan may consist of any  combination  of
non-qualified  stock options,  stock  appreciation  rights,  restricted stock or
other  stock-based  awards  (collectively,  "Awards").  The aggregate  number of
shares of the  Company's  Class A Stock  available  for Awards under the plan is
increased  by  the  amendment  from  4,000,000   shares  to  7,000,000   shares.
Non-qualified  options  to  purchase  2,657,570  shares  of  Class A Stock  were
outstanding  under the  Long-Term  Stock Plan on May 28,  1999 and  rights  with
respect to 809,973 shares were then available for grant. Based on these figures,
an  aggregate  of  3,809,973  shares  would be  available  for awards  under the
Long-Term  Stock  Plan  upon  the  approval  of the  proposed  amendment  to the
Long-Term  Stock Plan. Any Awards granted  pursuant to the Long-Term  Stock Plan
are  automatically  adjusted to prevent  dilution or enlargement in the event of
any stock  dividend,  stock split,  reorganization  or other event affecting the
Class A Stock.  The  market  value of the Class A Stock as of June 11,  1999 was
$47.1875 per share.

     The Long-Term  Stock Plan is  administered  by a committee of the Company's
Board of Directors  (the "Stock Plan  Committee").  The Long-Term  Stock Plan is
presently  administered  by  the  Human  Resources  Committee.  The  Stock  Plan
Committee may delegate its authority to others as provided in the plan,  and the

<PAGE>
                                     - 25 -

entire  Board of  Directors  may act as the  Stock  Plan  Committee.  Under  the
Long-Term  Stock Plan, the Stock Plan  Committee is charged with  responsibility
for selecting the participants and for determining the number and type of Awards
to be granted to each participant, the timing of the Awards, and any other terms
and conditions applicable to the Awards.

     The persons who are eligible to  participate  in the  Long-Term  Stock Plan
include  directors  and  employees  (including  officers) of the Company and its
subsidiaries.  Four non-employee directors and approximately 4,400 employees are
eligible to participate in the Long-Term Stock Plan; however, only directors and
employees selected by the Stock Plan Committee or the Board of Directors will be
granted Awards under the plan.  Outstanding  non-qualified options granted under
the  Long-Term  Stock Plan are, as of May 28, 1999,  held by  approximately  700
employees.

     The  Long-Term  Stock Plan may be amended,  modified or  terminated  by the
Stock  Plan  Committee  from  time  to  time.  No  amendment,   modification  or
termination of the Long-Term  Stock Plan will be effective  without  stockholder
approval if such approval is required  under any  applicable  law or rule or any
regulation  of the  stock  market  on which  the  Class A Stock is  traded.  The
exercisability  of  any  Award  will  terminate  if  the  Stock  Plan  Committee
determines  that the  participant is engaged in competition  with the Company or
has been terminated for "cause" as defined in the Long-Term Stock Plan.

     Stock options and stock appreciation  rights previously granted pursuant to
the Long-Term  Stock Plan will not be affected by the amendment of the Long-Term
Stock  Plan and will  remain  outstanding  until they are  exercised,  expire or
otherwise  terminate.  The following  table sets forth the  aggregate  number of
options granted,  on a split-adjusted  basis,  under the Long-Term Stock Plan to
certain individuals and groups of individuals:

          Individual or Group of Individuals             Number of Options
          ----------------------------------             -----------------
          Marvin Sands                                        50,700
          Richard Sands                                      139,100
          Robert Sands                                       138,800
          Alexander L. Berk                                  103,000
          Daniel C. Barnett                                   74,400
          George Bresler                                       6,000
          James A. Locke, III                                  9,000
          Thomas C. McDermott                                  6,000
          Paul L. Smith                                        6,000
          All Executive Officers as a Group (8 persons)      630,000
          All Directors who are not Executive Officers
            as a Group (4 persons)                            27,000
          All employees other than Executive Officers      2,998,325

In addition,  under the  Long-Term  Stock Plan,  employees  were  granted,  on a
split-adjusted  basis,  38,250  stock  appreciation  rights and one employee was
granted a restricted stock award for 25,000 shares of Class A Stock.

     COVERED EMPLOYEE RESTRICTIONS.  There are special rules under the Long-Term
Stock Plan  relating to the Chief  Executive  Officer of the  Company,  the four
other most highly  compensated  executive officers of the Company and such other
officers of the Company as the committee may  designate  ("Covered  Employees").
These  provisions  are  necessary  for the  Long-Term  Stock Plan to comply with
Section 162(m) of the Internal  Revenue Code. The aggregate fair market value of
any restricted  stock granted to any individual  Covered  Employee in any fiscal
year may not exceed $2.5  million,  and the  aggregate  fair market value of any
other

<PAGE>
                                     - 26 -

stock-based awards granted to any individual Covered Employee in any fiscal year
may not exceed $2.5 million.  Also, no individual  Covered  Employee may receive
Awards in any  fiscal  year  relating  to a number of shares of Class A Stock in
excess of 2 1/2% of the  number of shares of Class A Stock  outstanding  on June
23, 1997.

     STOCK OPTIONS. Under the Long-Term Stock Plan, the Stock Plan Committee may
grant Awards in the form of non-qualified  options to purchase shares of Class A
Stock.  The  Stock  Plan  Committee  will,  with  regard to each  stock  option,
determine  the  number of shares  subject to the  option,  the manner and period
during  which the option may be exercised  and the  exercise  price per share of
stock subject to the option (which, except in the case of Covered Employees, may
be less  than the  fair  market  value  of the  Class A Stock on the date of the
grant). The exercise price of stock options granted to Covered Employees must be
equal to or greater than the fair market value of the Company's Class A Stock on
the date the stock option is granted.  Unless otherwise  determined by the Stock
Plan  Committee,  stock options will become  exercisable 20% per year on each of
the first five  anniversaries  of the grant;  however,  they become  immediately
exercisable  upon a change of control.  The Stock Plan  Committee  has fixed the
terms of  recently  granted  options so that they  automatically  and fully vest
after five years but may vest earlier,  in whole or in part,  based on increases
in the market value of the Class A Stock over a specified  period of time.  Upon
exercise,  the  option  price may be paid in cash,  shares  of Class A Stock,  a
combination thereof, or such other consideration as the Stock Plan Committee may
deem  appropriate.  Incentive  stock  options  were at one time  permitted to be
granted under the Long-Term Stock Plan; however,  no additional  incentive stock
options may be granted under it.

     STOCK  APPRECIATION  RIGHTS.  The Long-Term Stock Plan authorizes the Stock
Plan Committee to grant SARs either in tandem with a stock option or independent
of a  stock  option.  An SAR is a  right  to  receive  a  payment  equal  to the
difference between the fair market value of a share of Class A Stock on the date
the SAR is exercised and the SAR's reference  price. A tandem SAR may be granted
either  at the time of the  grant of the  related  stock  option  or at any time
thereafter during the term of the stock option.  Unless otherwise  determined by
the Stock Plan Committee, an SAR will become exercisable 20% per year on each of
the first five  anniversaries  of the grant;  however,  they become  immediately
exercisable  upon a change of  control.  The  reference  price of an SAR will be
fixed by the Stock Plan Committee,  but the reference price of a tandem SAR must
be no less than the exercise price of its related stock option and the reference
price of an SAR  granted  to a Covered  Employee  must  equal or exceed the fair
market  value of a share of  Class A Stock  on the date of the  grant.  Upon the
exercise of a stock  option as to some or all of the shares  covered by a tandem
SAR, the related  tandem SAR will  automatically  expire in accordance  with the
terms and conditions specified in the grant.

     RESTRICTED STOCK AWARDS. The Long-Term Stock Plan authorizes the Stock Plan
Committee  to grant  Awards in the form of  restricted  shares of Class A Stock.
Such  Awards  will be subject to such terms,  conditions,  restrictions,  and/or
limitations,  if any, as the Stock Plan Committee deems  appropriate,  including
restrictions  on  transferability  and  continued  employment.   The  terms  and
conditions will include one or more performance criteria and performance targets
for Covered Employees if the grant is intended to comply with Section 162(m) and
may contain such  criteria and targets under other  circumstances  and for other
participants.

     OTHER  STOCK-BASED   AWARDS.  The  Stock  Plan  Committee  may  make  other
stock-based  awards under the Long-Term Stock Plan. The other stock-based awards
will be subject to such  terms,  conditions  and  limitations  as the Stock Plan
Committee deems appropriate, which will include one or more performance criteria
and performance targets for Covered Employees if the grant is intended to comply
with  Section  162(m) and may contain  such  criteria  and  targets  under other
circumstances and for other participants.

     PERFORMANCE CRITERIA AND TARGETS. For each restricted stock award and other
stock-based  award to Covered  Employees under the Long-Term Stock Plan intended
to comply with Section 162(m),  the Stock Plan Committee will establish specific
annual  performance  targets  for  performance  periods of one or more years (or
partial  years).  The  performance  targets  will be based on one or more of the
following business criteria: fair market value of the Class A Stock, shareholder
value added,  cash flow,  earnings per share,  EBITDA (earnings

<PAGE>
                                     - 27 -

before interest, taxes, depreciation and amortization), return on equity, return
on capital, return on assets or net assets, cost reduction or control, operating
income or net operating income,  operating margins/sales in one or more business
segments or product lines,  return on operating revenue,  market share in one or
more  business  segments  or  product  lines,  or on  any  combination  thereof.
Performance  targets must be established  while the performance  relative to the
target remains  substantially  uncertain within the meaning of Section 162(m) of
the Internal  Revenue Code.  Concurrently  with the selection of the performance
targets,  the Stock  Plan  Committee  must  establish  an  objective  formula or
standard for calculating the maximum Award granted to each Covered Employee. The
Stock  Plan  Committee  may  adjust  performance  targets  to take into  account
extraordinary  items  affecting the Company,  as defined in the Long-Term  Stock
Plan. While the Stock Plan Committee has no authority to make upward adjustments
to Awards to Covered  Employees,  it may in its discretion make such adjustments
with respect to Awards to other employees.

     Covered  Employees  who are  designated  by the  Stock  Plan  Committee  as
participants  for a given  performance  period shall only be entitled to receive
payments  of Awards  for such  period  to the  extent  that the  pre-established
objective  performance  targets set by the Stock Plan  Committee for such period
are attained.  With regard to a particular  performance  period,  the Stock Plan
Committee will have the discretion, subject to the Long-Term Stock Plan's terms,
to select the  length of the  performance  period,  the  type(s) of  performance
criteria  to be used,  the  performance  targets  that  will be used to  measure
performance  for the period  and the  performance  formula  that will be used to
determine  what  portion,  if any,  of the Award has been earned for the period.
Such discretion shall be exercised by the Stock Plan Committee in writing within
the time prescribed by Section 162(m) of the Internal  Revenue Code  (generally,
the first 90 days of the performance period) and performance for the period will
be measured by the Stock Plan  Committee  following  the end of the  performance
period.

CERTAIN FEDERAL INCOME TAX CONSEQUENCES

     A participant  who receives a  non-qualified  stock option will not realize
income upon the grant of the  option.  The  participant  will  realize  ordinary
income at the time of exercise of  non-qualified  stock options in the amount of
the difference between the exercise price and the fair market value of the Class
A Stock on the date of exercise  multiplied by the number of shares with respect
to which the option is exercised.  The Company is entitled to a deduction  equal
to the  amount  of such  income  at the time  such  income  is  realized  by the
participant.

     With respect to stock  appreciation  rights,  participants will not realize
any income at the time of grant.  Upon exercise,  any cash received and the fair
market  value  on the  exercise  date of any  shares  received  will  constitute
ordinary income to the participant.  The Company will be entitled to a deduction
in the  amount  of such  income  at the time  such  income  is  realized  by the
participant.

     Participants  who receive  grants of  restricted  stock  should not realize
income at the time of grant, assuming the restrictions  constitute a substantial
risk of  forfeiture  for federal  income tax  purposes.  When such  restrictions
lapse,  the  participants  will receive taxable income in an amount equal to the
then fair market value of the Class A Stock. The federal income tax consequences
of other  stock-based  awards  will  depend on the type of Award.  Generally,  a
participant  who receives a stock-based  award in the form of a right to receive
Company stock will recognize  ordinary  income equal to the fair market value of
the stock when the stock is received by the participant and is no longer subject
to a  substantial  risk of  forfeiture.  In either  case,  the  Company  will be
entitled to a deduction of such amounts at the time the income is realized.

REASONS FOR APPROVAL

     The  Board  of  Directors  believes  that it is  desirable  and in the best
interests of the Company and its stockholders to provide employees and directors
with incentives to maintain and enhance the Company's long-term performance.  An
increase in the number of shares of Class A Stock with  respect to which  Awards

<PAGE>
                                     - 28 -

may be  granted  under the  Long-Term  Stock  Plan will  enable  the  Company to
continue to provide such incentives.

VOTE REQUIRED

     Approval of Proposal No. 3 to approve the amendment to the Long-Term  Stock
Plan  requires the  affirmative  vote of a majority of the votes  entitled to be
cast by  stockholders  present in person or represented by proxy at the Meeting.
With  respect to this  proposal,  holders of Class A Stock and Class B Stock are
entitled to vote as a single class at the Meeting, with holders of Class A Stock
having one (1) vote per share and holders of Class B Stock having ten (10) votes
per share.

     THE  BOARD OF  DIRECTORS  RECOMMENDS  THAT  THE  STOCKHOLDERS  APPROVE  THE
AMENDMENT OF THE LONG-TERM STOCK PLAN AND  ACCORDINGLY  RECOMMENDS THAT YOU VOTE
FOR PROPOSAL NO. 3. UNLESS OTHERWISE DIRECTED THEREIN, THE SHARES REPRESENTED BY
YOUR PROXY, IF PROPERLY  EXECUTED AND RETURNED,  AND NOT REVOKED,  WILL BE VOTED
FOR SUCH PROPOSAL.


                                 PROPOSAL NO. 4
                                 --------------

                        SELECTION OF INDEPENDENT AUDITORS

     The firm of Arthur Andersen LLP,  Certified Public  Accountants,  served as
the  independent  auditors of the Company for the fiscal year ended February 28,
1999, and the Board of Directors has again selected  Arthur  Andersen LLP as the
Company's  independent  auditors  for the fiscal year ending  February 29, 2000.
This selection will be presented to the stockholders  for their  ratification at
the Meeting.  If the  stockholders do not approve this  selection,  the Board of
Directors may reconsider its choice.

     A  representative  of Arthur  Andersen LLP is expected to be present at the
Meeting.  The representative will be given an opportunity to make a statement if
he or she so desires and will be available to respond to  appropriate  questions
concerning the audit of the Company's financial statements.

     Approval of Proposal No. 4 to ratify the  selection of Arthur  Andersen LLP
as the  Company's  independent  auditors  requires  the  affirmative  vote  of a
majority of the votes entitled to be cast by  stockholders  present in person or
represented by proxy at the Meeting.  With respect to this proposal,  holders of
Class A Stock and Class B Stock are  entitled  to vote as a single  class at the
Meeting, with holders of Class A Stock having one (1) vote per share and holders
of Class B Stock having ten (10) votes per share.

     THE  BOARD OF  DIRECTORS  RECOMMENDS  THAT  THE  STOCKHOLDERS  APPROVE  THE
SELECTION OF ARTHUR ANDERSEN LLP AS THE INDEPENDENT  AUDITORS OF THE COMPANY FOR
THE FISCAL YEAR ENDING  FEBRUARY 29, 2000 AND  ACCORDINGLY  RECOMMENDS  THAT YOU
VOTE  FOR  PROPOSAL  NO.  4.  UNLESS  OTHERWISE  DIRECTED  THEREIN,  THE  SHARES
REPRESENTED BY YOUR PROXY, IF PROPERLY  EXECUTED AND RETURNED,  AND NOT REVOKED,
WILL BE VOTED FOR SUCH PROPOSAL.


                STOCKHOLDER PROPOSALS FOR THE 2000 ANNUAL MEETING

     In order for any  stockholder  proposal,  submitted  pursuant to Rule 14a-8
promulgated  under the Securities  Exchange Act of 1934, as amended (the "Act"),
to be included in the Company's  proxy statement to be issued in connection with
the 2000 Annual Meeting of  Stockholders,  such proposal must be received by the
Company no later than February 23, 2000.

<PAGE>
                                     - 29 -

     Any notice of a proposal,  submitted  outside the  processes  of Rule 14a-8
promulgated  under the Act,  which a  stockholder  intends to bring forth at the
Company's 2000 Annual Meeting of Stockholders,  will be untimely for purposes of
Rule 14a-4 of the Act and the By-laws of the Company, if received by the Company
after February 23, 2000.


                              FINANCIAL INFORMATION

     The Company has furnished its financial  statements to  stockholders in its
1999 Annual Report,  which  accompanies this Proxy Statement.  In addition,  the
Company will promptly provide, without charge to any stockholder, on the request
of such stockholder,  a copy of the Company's Annual Report on Form 10-K for the
fiscal year ended  February 28, 1999, as filed with the  Securities and Exchange
Commission  (excluding the exhibits  thereto).  Written requests for such copies
should be directed to Canandaigua  Brands,  Inc.,  Attention:  Kristen H. Jenks,
Vice President, 300 WillowBrook Office Park, Fairport, New York 14450; telephone
number (716) 218-2169.


                                      OTHER

     As of the date of this Proxy  Statement,  the Board of  Directors  does not
intend to present,  and has not been informed  that any other person  intends to
present,  any matter  other than those  specifically  referred  to in this Proxy
Statement. If any other matters properly come before the Meeting, it is intended
that the holders of the proxies will act in respect  thereto in accordance  with
their best judgment.


                                       BY ORDER  OF THE  BOARD OF DIRECTORS

                                       /s/ DAVID S. SORCE

                                       DAVID S. SORCE, Secretary

Fairport, New York
June 23, 1999

<PAGE>

                                   APPENDIX A
                                   ----------

                               AMENDMENT NUMBER 6
                         TO THE CANANDAIGUA BRANDS, INC.
                        1989 EMPLOYEE STOCK PURCHASE PLAN

     This Amendment Number 6 to the Canandaigua Brands, Inc. 1989 Employee Stock
Purchase Plan (the "Plan") was approved  pursuant to Paragraph 20 of the Plan by
the Board of  Directors of  Canandaigua  Brands,  Inc.  (the  "Company")  and is
subject to  stockholder  approval.  Capitalized  terms used herein which are not
otherwise defined shall have the meanings ascribed to them in the Plan.

     1.   Paragraph 6 is amended,  effective  December 22, 1998, by deleting the
          present  paragraph in its entirety and  substituting  in its place the
          following:

          6.   ELIGIBILITY. Any employee of the Company or any subsidiary of the
               Company who, on the  Effective  Date of that  Offering  under the
               Plan,  is  customarily  employed  for  more  than  seventeen  and
               one-half  (17 1/2)  hours  per week  and for more  than  five (5)
               months per year may participate in that Offering;  PROVIDED, that
               (1) the employee does not own stock  possessing 5% or more of the
               combined  voting  power or value of all  classes  of stock of the
               Company,  as defined  for  purposes of Section  423(b)(3)  of the
               Code, (2) the employee is not a member of the Committee,  and (3)
               the  employee is employed by the Company or a  subsidiary  of the
               Company that the Committee designates as being a subsidiary whose
               employees   are   eligible   to    participate   in   the   Plan.
               Notwithstanding  any provision to the contrary,  the Committee is
               authorized  to designate  the  subsidiaries  of the Company whose
               employees are eligible to participate in the Plan.

     2.   Paragraph 20 is amended,  effective December 22, 1998, by deleting the
          present  paragraph in its entirety and  substituting  in its place the
          following:

          20.  AMENDMENT OF THE PLAN. To the extent  permitted by law, the Board
               of  Directors  may at any time and from  time to time  make  such
               changes in the Plan and  additions  to it as it deems  advisable;
               provided,  however,  that except as provided in Paragraphs 18 and
               19 hereof,  and except with  respect to changes or  additions  in
               order to make the Plan comply with  Section 423 of the Code,  the
               Board may not make any changes or additions which would adversely
               affect  subscription rights previously granted under the Plan and
               may not, without the approval of the stockholders of the Company,
               make any  changes  or  additions  which  would (a)  increase  the
               aggregate  number of shares of Class A Stock  subject to the Plan
               or which may be  subscribed  to by an employee,  (b) decrease the
               minimum  purchase  price  for a share of  Class A  Stock,  or (c)
               change any of the  provisions of the Plan relating to eligibility
               for  participation  in Offerings,  provided that the Committee is
               authorized  to  designate   without   stockholder   approval  the
               subsidiaries  of the  Company  whose  employees  are  eligible to
               participate in the Plan.

     3.   This  Amendment  becomes  effective  December  22,  1998,  subject  to
          stockholder  approval.  If stockholder approval is not obtained within
          12  months  of the date the  Amendment  was  adopted  by the  Board of
          Directors  of  the  Company,   the  Amendment  will  be  retroactively
          rescinded.

     IN WITNESS WHEREOF,  Canandaigua Brands, Inc. has caused this instrument to
be executed as of December 23, 1998.
                           --
                                                   CANANDAIGUA BRANDS, INC.

                                                   By: /s/ Richard Sands
                                                       ------------------------
                                                       Richard Sands, President

<PAGE>

                                   APPENDIX B
                                   ----------


                           AMENDMENT NUMBER TWO TO THE
                            CANANDAIGUA BRANDS, INC.
                         LONG-TERM STOCK INCENTIVE PLAN


     This Amendment Number Two to the Canandaigua  Brands,  Inc. Long-Term Stock
Incentive Plan, as amended (the "Plan"),  was approved pursuant to Section 19 of
the Plan by the Board of Directors of Canandaigua  Brands, Inc. (the "Company"),
acting in its capacity as the Committee under the Plan, and by the  stockholders
of the Company.  Capitalized  terms used herein which are not otherwise  defined
shall have the meanings ascribed to them in the Plan and Annex A thereto.

     The Plan is  hereby  amended  to  increase  the  number  of  shares  of the
Company's  Common  Stock with respect to which Awards may be made under the Plan
from four million  shares to seven million shares by amending the first sentence
of the  first  paragraph  of  Section 4 of the Plan to read in its  entirety  as
follows:

     The total  number of shares of the  Company's  Common Stock  available  for
Awards under the Plan in the aggregate shall not exceed seven million shares.

     In witness whereof,  Canandaigua Brands, Inc. has caused this instrument to
be executed as of July ___, 1999.

                                               CANANDAIGUA BRANDS, INC.


                                               By:  ___________________________
                                                    Richard Sands, President

<PAGE>

P R O X Y

                            CANANDAIGUA BRANDS, INC.

             PROXY FOR CLASS A COMMON STOCK AND CLASS B COMMON STOCK


     The undersigned hereby appoints David S. Sorce and Thomas S. Summer, or any
one of them, proxies for the undersigned with full power of substitution to vote
all shares of CANANDAIGUA  BRANDS,  INC. (the  "Company")  that the  undersigned
would be entitled to vote at the Annual  Meeting of  Stockholders  to be held at
One Chase Square, Rochester, New York, on Tuesday, July 20, 1999, at 11:00 a.m.,
local time, and at any adjournments thereof (the "Meeting").

     Class A Stockholders, voting as a separate class, are entitled to elect two
directors at the Meeting. Class B Stockholders,  voting as a separate class, are
entitled  to elect five  directors  at the  Meeting.  Please  refer to the Proxy
Statement for details. Your Shares of Class A Common Stock and/or Class B Common
Stock appear on the back of this card.  Note that Shares (if any)  designated as
"EMP STK PURCHASE"  refer to Shares of Class A Common Stock.  PLEASE SIGN ON THE
BACK.

     THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF THE COMPANY.
THE  SHARES  REPRESENTED  BY  THIS  PROXY  WILL BE  VOTED  AS  SPECIFIED  BY THE
UNDERSIGNED. THIS PROXY REVOKES ANY PRIOR PROXY GIVEN BY THE UNDERSIGNED. UNLESS
AUTHORITY TO VOTE FOR ONE OR MORE OF THE NOMINEES IS SPECIFICALLY  WITHHELD, THE
SHARES REPRESENTED BY A SIGNED PROXY WILL BE VOTED FOR THE ELECTION OF DIRECTORS
                                                   ---
AND, UNLESS OTHERWISE  SPECIFIED,  THE SHARES REPRESENTED BY A SIGNED PROXY WILL
BE VOTED FOR PROPOSALS 2, 3 AND 4.
         ---


     TO APPROVE  THE BOARD OF  DIRECTORS'  RECOMMENDATIONS,  SIMPLY  SIGN ON THE
BACK. YOU NEED NOT MARK ANY BOXES.

                   CONTINUED AND TO BE SIGNED ON REVERSE SIDE

                                                              [SEE REVERSE SIDE]


<PAGE>

                                    BALLOT                    PLEASE MARK
                                                              YOUR VOTES AS  [X]
                                                              INDICATED IN
                                                              THIS EXAMPLE

1.   Election  of  Directors:  To elect  Directors  as set  forth  in the  Proxy
     Statement.

       CLASS A STOCKHOLDERS                        CLASS B STOCKHOLDERS

Thomas C. McDermott, Paul L. Smith          George Bresler, James A. Locke, III,
                                            Marvin Sands, Richard Sands, Robert
                                            Sands

 FOR BOTH   [  ]    WITHHELD  [  ]            FOR ALL   [  ]     WITHHELD  [  ]
 NOMINEES           FROM BOTH                 NOMINEES           FROM ALL
(except as          NOMINEES                (except as           NOMINEES
 noted below)                                noted below)


[  ]                                         [  ]
     ------------------------------               -----------------------------
     FOR, except vote withheld                    FOR, except vote withheld
     from nominee identified on                   from nominee(s) identified on
     above line.                                  above line.

2.   Proposal to approve Amendment Number 6 to the Company's 1989 Employee Stock
     Purchase Plan.

                  FOR                AGAINST               ABSTAIN
                  [  ]                [  ]                  [  ]

3.   Proposal to approve  Amendment Number Two to the Company's  Long-Term Stock
     Incentive Plan.

                  FOR                AGAINST               ABSTAIN
                  [  ]                [  ]                  [  ]

4.   Proposal to ratify  selection  of Arthur  Andersen  LLP,  Certified  Public
     Accountants,  as the  Company's  independent  auditors  for the fiscal year
     ending February 29, 2000.

                  FOR                AGAINST               ABSTAIN
                  [  ]                [  ]                  [  ]

5.   In their  discretion,  the proxies are  authorized  to vote upon such other
     business  not known at the time of the  solicitation  of this  Proxy as may
     properly come before the Meeting or at any adjournments thereof.

[  ] MARK HERE FOR ADDRESS CHANGE AND NOTE BELOW


     The  undersigned  acknowledges  receipt  with  this  Proxy of a copy of the
Notice of Annual  Meeting  and Proxy  Statement  for the  Company's  1999 Annual
Meeting, describing more fully the proposals set forth herein.


SIGNATURE                                       DATE
          ------------------------------------       ---------------------------

SIGNATURE                                       DATE
          ------------------------------------       ---------------------------

NOTE:  PLEASE  DATE THIS  PROXY AND SIGN YOUR NAME  ABOVE  EXACTLY AS IT APPEARS
HEREON.  EXECUTORS,  ADMINISTRATORS,  TRUSTEES,  ETC.  SHOULD SO  INDICATE  WHEN
SIGNING.  IF THE  STOCKHOLDER IS A CORPORATION OR OTHER ENTITY,  THE FULL ENTITY
NAME SHOULD BE INSERTED AND THE PROXY SIGNED BY A DULY AUTHORIZED REPRESENTATIVE
OF THE ENTITY, INDICATING HIS OR HER TITLE OR CAPACITY.



© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission