PROVIDIAN CORP
424B3, 1996-03-06
LIFE INSURANCE
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Pricing Supplement No: 39
                                                   Filing Under Rule 424(b)(3)
Date: March 5, 1996                     Registration File No. 33-49719
(to Prospectus dated January 12, 1994  
and
Prospectus dated January 14, 1994)
                                       
                             $400,000,000
                                   
                        PROVIDIAN CORPORATION
                                   
                     Medium-Term Notes, Series D

CUSIP:  74406QBD8                      
                                       
Principal amount:  $11,000,000         Floating Rate Notes:
Interest Rate (if fixed rate):            Interest Rate Basis:
7.44%
Maturity Date:  March 6, 2026           --- Commercial Paper Rate
Specified Currency:  U.S. Dollars       --- Prime Rate
Exchange Rate (if any):                 --- LIBOR
U.S. $1.00 =                            --- Treasury Rate
Issue price (as a percentage of         ---  CD Rate
principal amount):  100.000%            ---  Federal Funds Rate
Selling Agent's commission (%):        Index Maturity:
0.750%
Purchasing Agent's discount or         Spread (plus or minus):
commission (%):                        Spread Multiplier:
Net proceeds to the company (%) :      Maximum Interest Rate:
99.250%
Settlement date (Original Issue Date): Minimum Interest Rate:
March 7, 1996
Redemption Commencement Date (if any): Initial Interest Rate:
Exchange Rate Agent:                   Interest Reset Date(s) (if semi
                                       -annually
Original Issue Discount Security:          or annually):
Yes:          No:  XXX                     Third Wednesday of:
Default Rate (%):                      Interest Reset Date: (if
                                       weekly, monthly or
(applicable only for Original Issue        or quarterly):   A/S
     Discount Security)                Intererest Determination Date
                                       (s):  A/S
                                       Calculation  Date(s):   A/S
                                       Calculation Agent:  A/S
                                       Interest Payment Date (s):
                                         Third Wednesday of :____
                                       March
Redemption Periods:                    
                                       ____   June
                                       
                                       ____   September
Other Provisions:                      
                                       ____   October
                                       Regular Record Date(s):
                                       Interest Reset Period:
                                       Redemption Prices:


If such Notes are denominated in other than U.S dollars, the applicable 
Foreign Currency Supplement is
attached hereto.
Additional Terms:
As of the date of this Pricing Supplement (i) the aggregate initial public 
offering price (or its
equivalent in other currencies or
composite currencies) of the Notes (as defined in the Prospectus Supplement)
 which have been sold
(including the Notes to which
this Pricing Supplement relates) is $282,000,000; and the aggregate proceeds
which the Company has
received from Debt
Securities (as defined in the Prospectus) which have been sold (including the 
Notes to which this
Pricing Supplement relates) is
$271,270,595.
"N/A" as used herein means "Not Applicable". "A/S" as used herein means 
"As stated in the Prospectus
Supplement referred to
above".
Effective May 12, 1994, Capital Holding Corporation changed its name to 
Providian Corporation.  As a
result, all  references in
the prospectus to "Capital Holding Corporation" shall be read as to refer to
 "Providian Corporation".

                                                  Goldman Sachs & Co.



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