SYNOVUS FINANCIAL CORP
DEF 14A, 1997-03-05
NATIONAL COMMERCIAL BANKS
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                            SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                                (Amendment No.   )
Filed by the Registrant                                                      [X]
Filed by a Party other than the Registrant                                   [ ]
Check the appropriate box:
[  ]     Preliminary Proxy Statement
[  ]     Confidential, for use of the Commission Only
         (as permitted by Rule 14a-6(e)(2))
[X]      Definitive Proxy Statement
[  ]     Definitive Additional Materials
[  ]     Soliciting Material Pursuant to Section 240.14a-11(c) or Section
         240.14a-12

                             Synovus Financial Corp.
- --------------------------------------------------------------------------------
                    (Name of Registrant as Specified In Its Charter)

- --------------------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[X]      No fee required
[ ]      Fee computed on table below per Exchange Act Rules 14a-6(i)(4)and 0-11.
             1)  Title of each class of securities to which transaction applies:
             ___________________________________________________________________

             2)   Aggregate number of securities to which transaction applies:
             ___________________________________________________________________

             3)   Per unit price or other underlying value of transaction 
             computed pursuant to  Exchange  Act Rule 0-11 (Set forth the amount
             on which the filing fee is calculated and state how it was 
             determined):
             ___________________________________________________________________

             4)   Proposed maximum aggregate value of transaction:
             ___________________________________________________________________

             5)   Total fee paid:
             ___________________________________________________________________
[ ]      Fee paid previously with preliminary materials.
[ ]      Check box if any part of the fee is offset as provided by Exchange  Act
Rule 0-11(a)(2) and identify  the filing for which  the  offsetting fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.
             1)   Amount Previously Paid:
             ___________________________________________________________________
             2)   Form, Schedule or Registration Statement No.:
             ___________________________________________________________________
             3)   Filing Party:
             ___________________________________________________________________
             4)   Date Filed:
             ___________________________________________________________________



                                    [LOGO](R)
                           SYNOVUS(Registration Mark)
                                FINANCIAL CORP.


JAMES H. BLANCHARD
CHAIRMAN OF THE BOARD

                                                                   March 7, 1997
Dear Shareholder:

     The Annual Meeting of the  Shareholders of Synovus  Financial Corp. will be
held on April 17, 1997 in the South Hall of the Columbus,  Georgia  Convention &
Trade Center,  beginning at 10:00 o'clock A.M., E.T., for the purposes set forth
in  the  accompanying  Notice  of  Annual  Meeting  of  Shareholders  and  Proxy
Statement.

     We encourage you to attend the Annual  Meeting of  Shareholders  and let us
give you a review  of 1996.  Whether  you own a few or many  shares of stock and
whether or not you plan to attend in person, it is important that your shares be
voted on matters  that come  before the  meeting.  To make sure your  shares are
represented,  we urge you to complete the  enclosed  Proxy Card,  including  the
Certificate of Beneficial Owner on the reverse side of the Proxy, and mail it to
us promptly.

     Thank you for  helping  us make 1996 a good year.  We look  forward to your
continued support in 1997 and another good year.

                                        Sincerely yours,
                                        /s/James H. Blanchard
                                        JAMES H. BLANCHARD

Synovus Financial Corp.     Post Office Box 120     Columbus, Georgia 31902-0120



                                   SYNOVUS(R)
                                 FINANCIAL CORP.


                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                           To Be Held April 17, 1997

     NOTICE IS HEREBY  GIVEN that the  Annual  Meeting  of the  Shareholders  of
Synovus  Financial  Corp.  ("Synovus")  will be held  in the  South  Hall of the
Columbus, Georgia Convention & Trade Center, on April 17, 1997, at 10:00 o'clock
A.M., E.T., for:

(1)  The  election of five  nominees as Class III directors of Synovus to serve
     until the 2000 Annual Meeting of Shareholders; and

(2)  The  transaction  of such other  business as may  properly  come before the
     Annual Meeting.

     Information  relating to the above matters is set forth in the accompanying
Proxy Statement.

     Only  shareholders  of record at the close of business on February 12, 1997
will be entitled to notice of and to vote at the Annual Meeting.

                                        /s/G. Sanders Griffith, III
                                        G. SANDERS GRIFFITH, III
                                        Secretary

Columbus, Georgia
March 7, 1997


WHETHER OR NOT YOU PLAN TO BE PRESENT  AT THE ANNUAL  MEETING IN PERSON,  PLEASE
VOTE,  DATE AND SIGN THE ENCLOSED  PROXY,  COMPLETE AND SIGN THE  CERTIFICATE OF
BENEFICIAL  OWNER ON THE REVERSE  SIDE OF THE  ENCLOSED  PROXY,  AND RETURN THEM
PROMPTLY IN THE ENCLOSED RETURN ENVELOPE,  WHICH DOES NOT REQUIRE ANY POSTAGE IF
MAILED IN THE UNITED STATES.


                                   SYNOVUS(R)
                                FINANCIAL CORP.



                                PROXY STATEMENT
                         ANNUAL MEETING OF SHAREHOLDERS

                           To Be Held April 17, 1997

                                I. INTRODUCTION

A.   Purposes of Solicitation -- Terms of Proxies.

     The  Annual  Meeting  of the  Shareholders  ("Annual  Meeting")  of Synovus
Financial Corp.  ("Synovus") will be held on April 17, 1997 for the purposes set
forth in the  accompanying  Notice of Annual Meeting of Shareholders and in this
Proxy  Statement.  The enclosed  Proxy is solicited BY AND ON BEHALF OF SYNOVUS'
BOARD OF DIRECTORS in connection  with such Annual  Meeting,  or any adjournment
thereof. The costs of the solicitation of Proxies by Synovus' Board of Directors
will be paid by  Synovus.  Forms of Proxies  and Proxy  Statements  will also be
distributed through brokers, banks, nominees,  custodians and other like parties
to the  beneficial  owners of shares  of the  $1.00  par value  common  stock of
Synovus  ("Synovus  Common Stock"),  and Synovus will reimburse such parties for
their reasonable  out-of-pocket  expenses therefor.  Synovus' mailing address is
Post Office Box 120, Columbus, Georgia 31902-0120.

     The shares  represented by the Proxy in the  accompanying  form, which when
properly executed, returned to Synovus' Board of Directors and not revoked, will
be voted in  accordance  with the  instructions  specified  in such Proxy.  If a
choice is not specified in a Proxy, the shares represented by such Proxy will be
voted  "FOR"  the  election  of the five  nominees  for  election  as Class  III
directors of Synovus named herein.

     Each  Proxy  granted  may be  revoked  in  writing  at any time  before the
authority  granted  thereby is exercised.  Attendance at the Annual Meeting will
constitute  a  revocation  of the Proxy  for such  Annual  Meeting  if the maker
thereof elects to vote in person.

     This Proxy  Statement  and the  enclosed  Proxy are being  first  mailed to
shareholders on or about March 7, 1997.
                         
B.   Shareholder Proposals.

     From time to time, Synovus' shareholders may present proposals which may be
proper subjects for inclusion in Synovus' Proxy Statement for  consideration  at
Synovus' Annual Meeting. To be considered for inclusion,  shareholder  proposals
must be submitted on a timely basis.  Proposals for Synovus' 1998 Annual Meeting
must be  received  by  Synovus  no later than  November  7,  1997,  and any such
proposals,  as well as any  questions  related  thereto,  should be  directed to
Secretary,  Synovus  Financial  Corp.,  901 Front Avenue,  Suite 301,  Columbus,
Georgia 31901.

C.   Director Nominees or Other Business for Presentation at the Annual Meeting.

     Shareholders who wish to present director  nominations or other business at
the Annual Meeting are required to notify the Secretary of their intent at least
60 days but not more  than 120 days  before  the  meeting  and the  notice  must
provide   information  as  required  in  the  bylaws.  A  copy  of  these  bylaw
requirements  will be provided  upon  request in writing to  Secretary,  Synovus
Financial  Corp., 901 Front Avenue,  Suite 301,  Columbus,  Georgia 31901.  This
requirement  does not affect the deadline for submitting  shareholder  proposals
for  inclusion in the Proxy  Statement  nor does it preclude  discussion  by any
shareholder of any business properly brought before the Annual Meeting.

D.   Securities Entitled to Vote and Record Date.

     Only  shareholders  of record at the close of business on February 12, 1997
are entitled to vote at the Annual Meeting,  or any adjournment  thereof.  As of
that date, there were 116,369,039 shares of Synovus Common Stock outstanding and
entitled  to vote.  Synovus  owned 77,895   shares of  Synovus  Common  Stock on
February 12, 1997 as treasury shares, which are not considered to be outstanding
and are not entitled to be voted at the Annual  Meeting.  In accordance with the
amendment  to  Synovus'  Articles  of  Incorporation  which was  adopted  by the
shareholders  of Synovus and became  effective  on April 24,  1986 (the  "Voting
Amendment"),  a holder of Synovus  Common Stock will be entitled to ten votes on
each matter submitted to a vote of shareholders for each share of Synovus Common
Stock  beneficially  owned on  February  12,  1997  which:  (1) has had the same
beneficial  owner  since  February  12,  1993;  (2) was  acquired  by  reason of
participation in a dividend  reinvestment plan offered by Synovus and is held by
the same beneficial  owner for whom it was acquired under such plan; (3) is held
by the same beneficial owner to whom it was issued as a result of an acquisition
of a company or business by Synovus  where the  resolutions  adopted by Synovus'
Board of Directors approving such issuance specifically reference and grant such
rights;  (4) was acquired under any employee,  officer and/or  director  benefit
plan maintained for one or more employees,  officers and/or directors of Synovus
and/or its  subsidiaries,  and is held by the same beneficial  owner for whom it
was acquired  under any such plan; (5) is held by the same  beneficial  owner to
whom it was issued by Synovus,  or to whom it was  transferred  by Synovus  from
treasury  shares,  and the  resolutions  adopted by Synovus'  Board of Directors
approving such issuance  and/or transfer  specifically  reference and grant such
rights;  (6) was acquired as a direct result of a stock split, stock dividend or
other type of share distribution if the share as to which it was distributed was
acquired  prior  to,  and has been  held by the  same  beneficial  owner  since,
February 12, 1993;  (7) has been  beneficially  owned  continuously  by the same
shareholder  for a period of 48  consecutive  months prior to the record date of
any meeting of  shareholders  at which the share is eligible to be voted; or (8)
is owned by a holder who, in addition  to shares  which are  beneficially  owned
under the  provisions of (1)-(7)  above,  is the  beneficial  owner of less than
506,250  shares of Synovus  Common  Stock (which  amount has been  appropriately
adjusted to reflect the  three-for-two  stock splits effected in the form of 50%
stock  dividends  paid on October 1,  1986,  October 3, 1988,  April 1, 1993 and
April 8, 1996,  respectively,  and with such amount to be appropriately adjusted
to properly reflect any other change in Synovus Common Stock by means of a stock
split, a stock dividend,  a recapitalization  or otherwise occurring after April
24, 1986).  Shareholders  of shares of Synovus Common Stock not described  above
are entitled to one vote per share for each such share.  The actual voting power
of each holder of shares of Synovus  Common  Stock will be based on  information
possessed by Synovus at the time of the Annual Meeting.

     As Synovus  Common Stock is  registered  with the  Securities  and Exchange
Commission  ("SEC")  and is  traded  on the New York  Stock  Exchange  ("NYSE"),
Synovus  Common  Stock is subject to the  provisions  of an NYSE rule which,  in
general,  prohibits a company's  common stock and equity  securities  from being
authorized or remaining authorized for trading on the NYSE if the company issues
securities  or takes  other  corporate  action  that  would  have the  effect of
nullifying,  restricting or  disparately  reducing the voting rights of existing
shareholders  of the  company.  However,  such  rule  contains  a  "grandfather"
provision,  under which Synovus'  Voting  Amendment  falls,  which,  in general,
permits  grandfathered  disparate  voting rights plans to continue to operate as
adopted.

     The number of votes that each  shareholder  will be entitled to exercise at
the Annual  Meeting will depend upon whether each share held by the  shareholder
meets the  requirements  which entitle one share of Synovus  Common Stock to ten
votes  on each  matter  submitted  to a vote of  shareholders.  Shareholders  of
Synovus Common Stock must complete the  Certification on the reverse side of the
Proxy in order for any of the shares  represented by the Proxy to be entitled to
ten votes per share.

SHAREHOLDERS AND BENEFICIAL OWNERS WHO DO NOT COMPLETE THE CERTIFICATIONS ON THE
REVERSE  SIDES OF THEIR PROXY CARDS AND WHO WOULD,  IF THEY HAD  COMPLETED  SUCH
CERTIFICATIONS, BE ENTITLED TO TEN VOTES PER SHARE, WILL BE ENTITLED TO ONLY ONE
VOTE PER SHARE.

E.   Columbus Bank and Trust Company and Total System Services, Inc.

     Synovus is the owner of all of the issued and outstanding  shares of voting
common stock of Columbus Bank and Trust  Company(R)("Columbus  Bank").  Columbus
Bank owns individually 80.7% of the outstanding shares of Total System Services,
Inc.(SM)  ("TSYS(R)"),  a bankcard data  processing  company  having 129,289,680
shares of $.10 par value voting common stock ("TSYS Common  Stock")  outstanding
on February 12, 1997.

                           II. ELECTION OF DIRECTORS

A.   Information Concerning Directors and Nominees.

(1)  Number and Classification of Directors.

     In accordance with the vote of  shareholders  taken at Synovus' 1995 Annual
Meeting,  the number of members of Synovus'  Board of  Directors  was set at 20.
Synovus' Board of Directors is currently comprised of 20 members. The 20 members
who  comprise  Synovus'  Board of Directors  are divided  into three  classes of
directors:  Class I directors,  Class II directors and Class III directors, with
each of such Classes of directors  serving  staggered  3-year terms. At Synovus'
1995 Annual  Meeting,  Class I directors  were  elected to serve 3-year terms to
expire at Synovus'  1998 Annual  Meeting  and at Synovus'  1996 Annual  Meeting,
Class II  directors  were  elected  to serve  3-year terms to expire at Synovus'
1999 Annual  Meeting.  The terms of office of the Class III directors  expire at
Synovus' 1997 Annual Meeting.  Given the division of Synovus' Board of Directors
into three classes, shareholders who do not favor the policies of Synovus' Board
of  Directors  would  require at least two Annual  Meetings of  Shareholders  to
replace a majority of the members of the Board.

(2)  Nominees  for Class III Directors and Vote Required.

     Synovus'  Board of Directors has selected  five nominees  which it proposes
for election to Synovus'  Board as Class III  directors.  The nominees for Class
III  directors of Synovus will be elected to serve 3-year terms that will expire
at Synovus'  2000 Annual  Meeting.  The five nominees for Class III directors of
Synovus are: Daniel P. Amos, Richard Y. Bradley, John P. Illges, III, William B.
Turner and George C.  Woodruff,  Jr.  Proxies cannot be voted at the 1997 Annual
Meeting for a greater number of persons than the number of nominees named.

     Under  Georgia  law, a majority  of the  issued and  outstanding  shares of
Synovus  Common Stock  entitled to vote must be  represented  at the 1997 Annual
Meeting to  constitute a quorum.  However,  as is allowed by Georgia law,  under
Synovus' bylaws and the Voting Amendment, a majority of the votes entitled to be
cast by the  holders  of all of the  issued  and  outstanding  shares of Synovus
Common Stock  entitled to vote must be represented at the 1997 Annual Meeting in
order to constitute a quorum.  Under both Georgia law and Synovus'  bylaws,  all
shares  represented at the meeting,  including shares abstaining and withholding
authority,  are counted for purposes of determining whether a quorum exists. The
nominees  for  election  as  directors  at the Annual  Meeting  who  receive the
greatest  number of votes (a plurality),  a quorum being  present,  shall become
directors at the conclusion of the tabulation of votes.  Thus, once a quorum has
been  established,  abstentions  and broker  non-votes  have no effect  upon the
election of directors.  The shares  represented by Proxies executed for Synovus'
1997 Annual Meeting in such manner as not to withhold  authority to vote for the
election of any nominee for Synovus' Board of Directors shall be voted "FOR" the
election of the five  nominees for Class III  directors on Synovus'  Board named
herein.

     If any nominee for Class III director of Synovus  becomes  unavailable  for
any reason  before  Synovus'  1997 Annual  Meeting,  the shares  represented  by
executed  Proxies may be voted for such substitute  nominee as may be determined
by the holders of such Proxies.  It is not anticipated  that any nominee will be
unavailable for election.

SYNOVUS'  BOARD OF  DIRECTORS  UNANIMOUSLY  RECOMMENDS  A VOTE "FOR" EACH OF THE
FIVE  NOMINEES FOR  ELECTION AS CLASS III DIRECTORS ON SYNOVUS'  BOARD SET FORTH
HEREIN.

B.   Information Concerning Directors and Nominees for Class III Directors.

(1)  General Information.

     The following  table sets forth the name,  age,  principal  occupation  and
employment (which, except as noted, has been for the past five years) of each of
the five  nominees  for  election  as Class III  directors  of  Synovus  and the
remaining  directors who will continue to serve on Synovus'  Board of Directors,
his or her director classification,  length of service as a director of Synovus,
any family  relationships with other directors or executive officers of Synovus,
and any Board of  Directors  of which he or she is a member with  respect to any
company with a class of securities  registered  with the SEC pursuant to Section
12 of the Securities  Exchange Act of 1934, as amended  ("Exchange Act"), or any
company  which is subject  to the  requirements  of  Section  15(d) of that Act,
including TSYS, or any company  registered with the SEC as an investment company
under the Investment Company Act of 1940 ("Public Company").
<TABLE>
<CAPTION>
                                    Synovus        Year
                                    Director       First          Principal Occupation
                                    Classifi-      Elected        and Other Directorships
Name                       Age      cation         Director       of Public Companies
- -------------------------  -----    --------       ----------     ------------------------
<S>                        <C>      <C>            <C>            <C>   
Daniel P. Amos              45         III          1991          Chief Executive Officer and Director,
                                                                  AFLAC Incorporated (Insurance
                                                                  Holding Company)

Richard E. Anthony<F1>      50         II           1993          Vice Chairman of the Board, Synovus
                                                                  Financial Corp.; Chairman of the
                                                                  Board, First Commercial Bank of
                                                                  Birmingham (Banking Subsidiary of
                                                                  Synovus)

Joe E. Beverly              55         II           1983          Chairman of the Board, Commercial
                                                                  Bank, Thomasville, Georgia (Banking
                                                                  Subsidiary of Synovus); Director,
                                                                  Flowers Industries, Inc.

James H. Blanchard<F2>      55         I            1972          Chairman of the Board and Chief
                                                                  Executive Officer, Synovus Financial
                                                                  Corp.; Chairman of the Executive
                                                                  Committee, Total System Services,
                                                                  Inc.; Director, BellSouth Corporation

Richard Y. Bradley<F3>      58         III          1991          Partner, Bradley & Hatcher (Law
                                                                  Firm); Director, Total System
                                                                  Services, Inc.
 
Stephen L. Burts, Jr.<F4>   44         I            1992          President, Synovus Financial Corp.

Walter M. Deriso, Jr.<F5>   50         II           1997          Vice Chairman of the Board, Synovus
                                                                  Financial Corp.; Chairman of the
                                                                  Board, Security Bank and Trust
                                                                  Company, Albany, Georgia (Banking
                                                                  Subsidiary of Synovus)

C. Edward Floyd, M.D.       62         I            1995          Vascular Surgeon

Gardiner W. Garrard, Jr.    56         I            1972          President, The Jordan Company
                                                                  (Real Estate Development); Director,
                                                                  Total System Services, Inc.

V. Nathaniel Hansford       53         I            1985          Professor and Dean Emeritus
                                                                  --School of Law, University of
                                                                  Alabama

John P. Illges, III <F6>    62         III          1997          Senior Vice President and Financial
                                                                  Consultant, The Robinson-Humphrey
                                                                  Company, Inc. (Stockbroker);
                                                                  Director, Total System Services, Inc.

Mason H. Lampton            49         II           1993          President, The Hardaway Company
                                                                  (Construction Company); Director,
                                                                  Total System Services, Inc.

Elizabeth C. Ogie<F7>       46         II           1993          Director, W.C. Bradley Co. (Metal
                                                                  Manufacturer and Real Estate)

John T. Oliver, Jr.<F8>     67         II           1993          Vice Chairman of the Executive
                                                                  Committee, Synovus Financial Corp.;
                                                                  Chairman of the Board, First National
                                                                  Bank of Jasper (Banking Subsidiary
                                                                  of Synovus)

H. Lynn Page                56         I            1978          Vice Chairman of the Board (Retired)
                                                                  and Director, Synovus Financial
                                                                  Corp., Columbus Bank and Trust
                                                                  Company and Total System Services,
                                                                  Inc.

William L. Pherigo<F9>      55         II           1995          President and Chief Executive Officer,
                                                                  The National Bank of South Carolina
                                                                  (Banking Subsidiary of Synovus)

Robert V. Royall, Jr.       62         I            1995          Chairman of the Board, The National
                                                                  Bank of South Carolina (Banking
                                                                  Subsidiary of Synovus); Director, Blue
                                                                  Cross Blue Shield of South Carolina;
                                                                  Secretary of Commerce, State of
                                                                  South Carolina

William B. Turner<F7><F10>  74         III          1972          Chairman of the Executive
                                                                  Committee, Columbus Bank and
                                                                  Trust Company and Synovus
                                                                  Financial Corp.; Advisory Director, W.
                                                                  C. Bradley Co. (Metal Manufacturer
                                                                  and Real Estate); Director, 
                                                                  Total System Services, Inc.

George C. Woodruff, Jr.     68         III          1972          Real Estate and Personal
                                                                  Investments; Director, Total System
                                                                  Services, Inc. and United Cities Gas
                                                                  Company

James D. Yancey<F11>        55         I            1978          Vice Chairman of the Board, Synovus
                                                                  Financial Corp. and Columbus Bank
                                                                  and Trust Company; Director, Total
                                                                  System Services, Inc.
<FN>
- -------------
<F1> Richard E. Anthony was elected Vice Chairman of Synovus in September, 1995.
     Prior to 1995, Mr. Anthony served,  and continues to serve, as President of
     Synovus  Financial  Corp.  of Alabama  and  Chairman  of the Board of First
     Commercial Bank of Birmingham,  both of which companies are subsidiaries of
     Synovus.

<F2> James H.  Blanchard was elected  Chairman of the Board of Synovus in April,
     1986.  Prior to 1986,  Mr.  Blanchard  served in  various  capacities  with
     Synovus, Columbus Bank and/or TSYS, including President of Synovus.

<F3> Richard Y. Bradley formed Bradley & Hatcher in September,  1995.  From 1991
     until 1995, Mr.  Bradley  served as President of Bickerstaff  Clay Products
     Company, Inc.

<F4> Stephen L. Burts,  Jr. was  elected  President  of Synovus in March,  1992.
     Prior to 1992, Mr. Burts served in various  capacities  with Synovus and/or
     Columbus Bank, including Executive Vice President and Treasurer.

<F5> Walter M.  Deriso,  Jr. was  elected  Vice  Chairman of Synovus in January,
     1997.  Prior to 1997,  Mr.  Deriso served as President of Security Bank and
     Trust Company.  Mr. Deriso was elected as a director of Synovus in January,
     1997 by Synovus'  Board of Directors to fill the unexpired term of a vacant
     Class II board seat.

<F6> John P. Illges,  III was elected as a director of Synovus in January,  1997
     by Synovus' Board of Directors to fill the unexpired term of a vacant Class
     III board seat.  Mr. Illges  previously  served as an Advisory  Director of
     Synovus.

<F7> Elizabeth C. Ogie is William B. Turner's niece.

<F8> John T. Oliver, Jr. was elected Vice Chairman of the Executive Committee of
     Synovus in September, 1995. Prior to 1995, Mr. Oliver served, and continues
     to serve,  as Chairman of the Board of Synovus  Financial  Corp. of Alabama
     and First National Bank of Jasper, both of which companies are subsidiaries
     of Synovus.

<F9> William L. Pherigo was elected President and Chief Executive Officer of The
     National Bank of South Carolina effective January, 1996. Prior to 1996, Mr.
     Pherigo  served as President  and Chief  Operating  Officer of The National
     Bank of South Carolina.

<F10>William B.  Turner was  elected  Chairman  of the  Executive  Committee  of
     Synovus  in April,  1986.  Prior to 1986,  Mr.  Turner  served  in  various
     capacities  with Synovus and/or  Columbus Bank,  including  Chairman of the
     Board of both Synovus and Columbus Bank.

<F11>James D. Yancey was elected Vice Chairman of the Board of Synovus in March,
     1992.  Prior to 1992, Mr. Yancey served in various  capacities with Synovus
     and/or Columbus Bank, including Vice Chairman of the Board and President of
     both Synovus and Columbus Bank.

</FN>
</TABLE>

(2)  Synovus Common Stock Ownership of Directors and Management.

     The  following  table sets forth,  as of December 31,  1996,  the number of
shares of Synovus Common Stock  beneficially owned by each of Synovus' directors
and Synovus' five most highly  compensated  executive  officers.  To the best of
Synovus'  knowledge,  all shares of Synovus Common Stock  beneficially  owned by
such persons qualify for ten votes per share,  subject to the completion by such
persons of the  Certifications  contained  on the  reverse  side of their  Proxy
Cards.  Information  relating to beneficial ownership of Synovus Common Stock is
based upon  information  furnished  by each person or entity  using  "beneficial
ownership" concepts set forth in the rules of the SEC under Section 13(d) of the
Exchange Act.
<TABLE>
<CAPTION>
                        Shares of                          Shares of
                        Synovus            Shares of       Synovus
                        Common             Synovus         Common                         Percentage of
                        Stock              Common Stock    Stock           Total Shares   Outstanding
                        Beneficially       Beneficially    Beneficially    of Synovus     Shares of
                        Owned with         Owned with      Owned with      Common         Synovus
                        Sole Voting        Shared Voting   Sole Voting     Stock          Common Stock
                        and Invest-        and Invest-     but no Invest-  Beneficially   Beneficially
                        ment Power         ment Power      ment Power      Owned as of    Owned as of
Name                    as of 12/31/96     as of 12/31/96  as of 12/31/96  12/31/96       12/31/96
- ----------------------  ------------------ --------------  --------------  -------------- --------------
<S>                     <C>                <C>             <C>             <C>            <C>           
Daniel P. Amos             30,435          203,868<F1>        ---            237,918       .20%
Richard E. Anthony        231,505<F2>       30,754           17,786          280,045       .24
Joe E. Beverly            240,507<F3>        2,025           22,602          265,134       .23
James H. Blanchard        720,749<F4>        4,460          164,598          889,807       .76
Richard Y. Bradley          8,133           56,221            ---             64,354       .06
Stephen L. Burts, Jr.     107,579<F5>         ---            21,212          128,791       .11
Walter M. Deriso, Jr.      13,987            1,663            ---             15,650       .01
C. Edward Floyd, M.D.     485,903           67,498            ---            553,401       .48
Gardiner W. Garrard, Jr.   88,481          635,938            ---            724,419       .62
V. Nathaniel Hansford      90,729          145,895            ---            236,624       .20
John P. Illges, III       247,356          116,445<F6>        ---            363,801       .31
Mason H. Lampton           77,462          128,693<F7>        ---            206,155       .18
Elizabeth C. Ogie          15,610       13,557,182<F8><F9>    ---         13,572,792     11.67
John T. Oliver, Jr.       345,304<F10>       41,302<F11>     20,827          407,433       .35
H. Lynn Page              373,688            5,118            ---            378,806       .33
William L. Pherigo        184,395<F12>        ---             7,676          192,071       .16
Robert V. Royall, Jr.     235,223<F13>      75,087            ---            310,310       .27
William B. Turner          41,649       13,503,372<F9>        ---         13,545,021     11.64
George C. Woodruff, Jr.    56,605           30,000<F14>       ---             86,605       .07
James D. Yancey           453,585<F15>      27,412           34,615          515,612       .44
<FN>
- ---------------------------
<F1> Includes  34,050  shares  of  Synovus  Common  Stock  held by a  charitable
     foundation of which Mr. Amos is a trustee.

<F2> Includes  14,675  shares of Synovus  Common Stock with respect to which Mr.
     Anthony has options to acquire.

<F3> Includes  18,783  shares of Synovus  Common Stock with respect to which Mr.
     Beverly has options to acquire.

<F4> Includes  38,151  shares of Synovus  Common Stock with respect to which Mr.
     Blanchard has options to acquire.

<F5> Includes  24,800  shares of Synovus  Common Stock with respect to which Mr.
     Burts has options to acquire.

<F6> Includes  27,852  shares  of  Synovus  Common  Stock  held by a  charitable
     foundation of which Mr. Illges is trustee.

<F7> Includes  117,639  shares of Synovus Common Stock held in a trust for which
     Mr. Lampton is not the trustee.  Mr. Lampton disclaims beneficial ownership
     of such shares.

<F8> Includes  52,869  shares  of  Synovus  Common  Stock  held by a  charitable
     foundation of which Mrs. Ogie is a trustee.

<F9> Includes  1,141,425  shares of Synovus  Common  Stock held by a  charitable
     foundation of which Mrs.  Ogie and Mr.  Turner are among the trustees,  and
     12,353,139  shares  of  Synovus  Common  Stock  beneficially  owned by TB&C
     Bancshares, Inc., of which Mrs. Ogie and Mr. Turner are officers, directors
     and shareholders.

<F10>Includes  18,468  shares of Synovus  Common Stock with respect to which Mr.
     Oliver has options to acquire.

<F11>Includes  45,427  shares  of  Synovus  Common  Stock  held by a  charitable
     foundation of which Mr. Oliver is trustee.

<F12>Includes  84,055  shares of Synovus  Common Stock with respect to which Mr.
     Pherigo has options to acquire.

<F13>Includes  92,969  shares of Synovus  Common Stock with respect to which Mr.
     Royall has options to acquire.

<F14>Includes  30,000  shares  of  Synovus  Common  Stock  held by a  charitable
     foundation of which Mr. Woodruff is a trustee.

<F15>Includes  24,588  shares of Synovus  Common Stock with respect to which Mr.
     Yancey has options to acquire.

</FN>
</TABLE>

     The following table sets forth  information,  as of December 31, 1996, with
respect to the beneficial ownership of Synovus Common Stock by all directors and
executive officers of Synovus as a group. To the best of Synovus' knowledge, all
shares of Synovus Common Stock beneficially owned by all directors and executive
officers of Synovus  qualify for ten votes per share,  subject to the completion
by such persons of the  Certifications  contained on the reverse  sides of their
Proxy Cards.

<TABLE>
<CAPTION>
                                                  Percentage of
                         Shares of                Outstanding Shares of
                         Synovus Common Stock     Synovus Common Stock
Name of                  Beneficially Owned       Beneficially Owned
Beneficial Owner         as of 12/31/96           as of 12/31/96
- ----------------------- ------------------------  ----------------------------
<S>                      <C>                      <C>
All directors
and executive
officers of Synovus
as a group                19,658,540                16.84%
(includes
24 persons)
</TABLE>

     For a detailed discussion of the beneficial  ownership of TSYS Common Stock
by Synovus'  named  executive  officers and  directors  and by all directors and
executive  officers  of Synovus as a group,  see Section  V(C) hereof  captioned
"TSYS Common Stock Ownership of Directors and Management."

C.   Board  Committees and Attendance.

     The  business  and affairs of Synovus are under the  direction  of Synovus'
Board of Directors.  During 1996,  Synovus'  Board of Directors held six regular
meetings  and two special  meetings.  During  1996,  each of Synovus'  incumbent
directors  attended at least 75% of the aggregate  meetings of Synovus' Board of
Directors and the Committees thereof on which he or she sat.

     Synovus'  Board of Directors  has three  principal  committees  -- an Audit
Committee,  a  Compensation  Committee and an Executive  Committee.  There is no
Nominating Committee of Synovus' Board of Directors.

     Audit  Committee.  The members of the Audit  Committee of Synovus' Board of
Directors are: Gardiner W. Garrard, Jr., Chairman,  and George C. Woodruff,  Jr.
The  primary  functions  engaged in by Synovus'  Audit  Committee  include:  (i)
annually  recommending  to  Synovus'  Board  the  independent  certified  public
accountants  ("Independent  Auditors")  to be engaged  by  Synovus  for the next
fiscal year; (ii) reviewing the plan and results of the annual audit by Synovus'
Independent  Auditors;  (iii)  reviewing  and  approving the range of management
advisory  services  provided by Synovus'  Independent  Auditors;  (iv) reviewing
Synovus'  internal  audit  function and the adequacy of the internal  accounting
control  systems of Synovus and its  subsidiaries;  (v) reviewing the results of
regulatory  examinations  of Synovus  and its  subsidiaries;  (vi)  periodically
reviewing the financial  statements  of Synovus and the  consolidated  financial
statements of Synovus and its  subsidiaries;  and (vii)  considering  such other
matters  with regard to the internal  and  independent  audit of Synovus and its
subsidiaries  as, in its  discretion,  it deems to be  necessary  or  desirable,
periodically  reporting  to Synovus'  Board as to the exercise of its duties and
responsibilities and, where appropriate, recommending matters in connection with
the audit function with respect to which Synovus' Board should  consider  taking
action. During 1996, Synovus' Audit Committee held one meeting.

     Compensation  Committee.  The  members  of the  Compensation  Committee  of
Synovus' Board of Directors are: Gardiner W. Garrard,  Jr., Chairman,  and Mason
H. Lampton. The primary functions engaged in by Synovus' Compensation  Committee
include:  (i) evaluating the remuneration of senior management and board members
of Synovus and its subsidiaries and the compensation and fringe benefit plans in
which  officers,  employees  and directors of Synovus and its  subsidiaries  are
eligible to participate;  and (ii) recommending to Synovus' Board whether or not
it  should  modify,  alter,  amend,  terminate  or  approve  such  remuneration,
compensation  or  fringe  benefit  plans.  During  1996,  Synovus'  Compensation
Committee held five meetings.

     Executive  Committee.  The members of  Synovus'  Executive  Committee  are:
William B. Turner,  Chairman,  James H.  Blanchard,  Gardiner W.  Garrard,  Jr.,
George C.  Woodruff,  Jr., James D. Yancey,  John T. Oliver,  Jr. and Richard Y.
Bradley.  During the intervals  between meetings of Synovus' Board of Directors,
Synovus' Executive  Committee  possesses and may exercise any and all the powers
of Synovus'  Board of Directors in the  management and direction of the business
and affairs of Synovus with  respect to which  specific  direction  has not been
previously given by Synovus' Board of Directors. During 1996, Synovus' Executive
Committee held three meetings.

D. Executive Officers.

         The following  table sets forth the name, age and position with Synovus
of each present executive officer of Synovus.
<TABLE>
<CAPTION>
Name                                Age     Position with Synovus
- ----------------------------      -------   ------------------------------------
<S>                                 <C>     <C>
James H. Blanchard                  55      Chairman of the Board and Chief Executive Officer
William B. Turner                   74      Chairman of the Executive Committee
John T. Oliver, Jr.                 67      Vice Chairman of the Executive Committee
James D. Yancey                     55      Vice Chairman of the Board
Richard E. Anthony                  50      Vice Chairman of the Board
Walter M. Deriso, Jr.               50      Vice Chairman of the Board
Stephen L. Burts, Jr.               44      President
G. Sanders Griffith, III            43      Senior Executive Vice President, General
                                            Counsel and Secretary
Thomas J. Prescott                  42      Executive Vice President and
                                            Chief Financial Officer
Jay C. McClung                      48      Executive Vice President, Credit Administration
Calvin Smyre                        49      Executive Vice President, Corporate Affairs

</TABLE>
     Synovus'  executive  officers  serve at the  pleasure of Synovus'  Board of
Directors.  All of the  executive  officers  of Synovus  are members of Synovus'
Board of Directors,  except G. Sanders Griffith, III, Thomas J. Prescott, Jay C.
McClung and Calvin Smyre.

     G. Sanders Griffith, III serves as Senior Executive Vice President, General
Counsel and  Secretary of Synovus,  positions he has held since  October,  1995.
From 1988 until 1995, Mr.  Griffith  served in various  capacities with Synovus,
including  Executive Vice President,  General  Counsel and Secretary.  Thomas J.
Prescott was elected  Executive  Vice President and Chief  Financial  Officer of
Synovus in December,  1996. From 1987 until 1996, Mr. Prescott served in various
capacities with Synovus,  including Executive Vice President and Treasurer.  Jay
C. McClung was elected  Executive  Vice  President of Synovus in January,  1995.
From 1986 until 1995,  Mr. McClung  served in various  capacities  with Columbus
Bank,  including Senior Vice President.  Calvin Smyre was elected Executive Vice
President of Synovus in November,  1996.  From 1976 until 1996, Mr. Smyre served
in various  capacities with Columbus Bank and/or Synovus,  including Senior Vice
President of Synovus.

                           III. EXECUTIVE COMPENSATION

(1) Summary Compensation Table.

     The following table  summarizes the cash and noncash  compensation for each
of the last three  fiscal years for the chief  executive  officer of Synovus and
for the other four most highly compensated executive officers of Synovus.
<TABLE>
<CAPTION>

                                                SUMMARY COMPENSATION TABLE
                                                                                         Long-Term
                                                Annual Compensation                     Compensation Awards
                          --------------------------------------------------------  --------------------------------
                                                                    Other            Restricted       Securities       All
                                                                    Annual           Stock            Underlying       Other
Name and                                                            Compen-          Award(s)         Options/         Compen-
Principal Position        Year    Salary           Bonus            sation <F1>      <F2>             SARs             sation <F3>
- ---------------------    ------  -------------     ------------     -------------    -------------    ------------     ------------
<S>                      <C>      <C>              <C>              <C>              <C>              <C>              <C>
James H. Blanchard        1996    $589,375         $442,031           $2,000         $350,622         130,987          $322,527
  Chairman of the         1995     475,000          356,250            2,000          454,664          79,844           240,351    
  Board and Chief         1994     337,650          253,238            2,000          146,246          38,151           146,943    
  Executive Officer       

James D. Yancey           1996     410,000          266,500            2,000          375,367          52,063           264,256
  Vice Chairman           1995     345,000          224,250            2,000          263,579          46,286           201,192  
  of the Board            1994     273,310          177,652            2,000           94,254          24,588           133,817  
                          
Stephen L. Burts, Jr.     1996     328,000          196,800            2,000          231,008          32,039           130,106
  President and Chief     1995     272,500          168,500            1,833          162,206          28,484           110,172  
  Financial Officer       1994     208,050          129,830              -0-           56,252          14,675            61,360  
                          
Joe E. Beverly            1996     281,875          169,125            2,000          238,211          33,040           148,261
  Vice Chairman           1995     257,500          154,500            2,000          167,254          29,373           125,699 
  of the Board            1994     234,660          140,796            2,000           72,002          18,783            95,406 
                          
Richard E. Anthony        1996     267,625          159,500            2,000          187,684          26,032           101,004
  Vice Chairman of the    1995<F4>      --               --               --              --               --               --    
  Board                   1994<F4>      --               --               --              --               --               --     
<FN>
- ---------------------     

<F1> Amount for 1996 includes  matching  contributions  under the Director Stock
     Purchase Plan of $2,000 each for Messrs. Blanchard,  Yancey, Beverly, Burts
     and Anthony.  Perquisites and other personal  benefits are excluded because
     the aggregate amount does not exceed the lesser of $50,000 or 10% of annual
     salary and bonus for the named executives.

<F2> Amount  consists  of  value  of  award,  net of  consideration  paid by the
     executive.  As of December  31, 1996,  Messrs.  Blanchard,  Yancey,  Burts,
     Beverly  and  Anthony  held  45,133,  34,615,  21,212,  22,602  and  17,786
     restricted shares,  respectively,  with a value of $1,449,898,  $1,112,007,
     $681,436, $726,089 and $571,375, respectively. On  July 1, 1996, restricted
     stock was awarded in the amount of 16,210, 17,354, 10,680, 11,013 and 8,677
     shares   to   Messrs.   Blanchard,  Yancey,  Burts,  Beverly  and  Anthony,
     respectively,  with the  following  vesting  schedule: 20% on July 1, 1997;
     20% on July 1, 1998;  20% on July 1, 1999;  20% on July 1, 2000; and 20% on
     July 1, 2001.  On  September 5, 1995,  restricted  stock was awarded in the
     amount  of  26,615,  15,429,  9,495, 9,791  and  7,715  shares  to  Messrs.
     Blanchard,  Yancey,  Burts,  Beverly  and Anthony,  respectively,  with the
     following vesting schedule: 20% on September 4,  1996;  20% on September 4,
     1997;  20%  on  September 4, 1998;  20% on  September 4, 1999;  and  20% on
     September 4, 2000.  On  June 29, 1994, restricted  stock was awarded in the
     amount  of  12,717,  8,196,  4,892,  6,261  and  4,892  shares  to  Messrs.
     Blanchard, Yancey, Burts, Beverly  and  Anthony,  respectively,  with  the 
     following vesting schedule: 20% on June 28, 1995; 20% on June 28, 1996; 20%
     on June 28, 1997; 20% on June 1998; and 20% on June 28, 1999. Dividends are
     paid on all restricted shares. 

<F3> The 1996  amount  includes  director  fees of  $56,700,  $57,900,  $29,000,
     $43,600  and  $20,600 for Messrs.  Blanchard,  Yancey,  Burts,  Beverly and
     Anthony,  respectively,  in  connection  with their service as directors of
     Synovus and certain of its subsidiaries; contributions or other allocations
     to defined  contribution  plans of $28,932 for each executive;  allocations
     pursuant to defined  contribution  excess  benefit  agreements of $184,532,
     $129,192, $65,869,  $55,236  and  $50,752  for each of  Messrs.  Blanchard,
     Yancey, Burts, Beverly and Anthony,  respectively;  premiums paid for group
     term life  insurance  coverage  of $720 for each  executive;  the  economic
     benefit of life insurance  coverage related to split-dollar  life insurance
     policies  of  $1,339,  $846,  $39 and $529 for each of  Messrs.  Blanchard,
     Yancey,  Burts  and  Beverly,  respectively;  and the  dollar  value of the
     benefit  of  premiums  paid  for  split-dollar   life  insurance   policies
     (unrelated to term life insurance coverage) projected on an actuarial basis
     of $50,304,  $46,666,  $5,546 and  $19,244  for each of Messrs.  Blanchard,
     Yancey, Burts and Beverly, respectively.
 
<F4> Disclosure is not required for 1995 and 1994.
</FN>
</TABLE>

(2)  Stock Option Exercises and Grants.

     The following  tables provide certain  information  regarding stock options
granted  and  exercised  in the last  fiscal  year and the  number  and value of
unexercised options at the end of the fiscal year.

<TABLE>
<CAPTION>
                 OPTIONS/SAR GRANTS IN LAST FISCAL YEAR
                            Individual Grants
- -----------------------------------------------------------------------------------------
                                             % of Total                                    Potential
                                             Options/                                      Realized Value at
                                             SARs           Exercise                       Assumed Annual Rates of
                                Options/     Granted to     or                             Stock Price Appreciation
                                SARs         Employees      Base                           For Option Term <F2>
                                Granted      in Fiscal      Price          Expiration      ---------------------
Name                            (#)<F1>      Year           ($/Share)      Date            5%($)       10% ($)
- ------------------------------  ------------ -------------- -------------- --------------- ----------  ---------
<S>                             <C>          <C>            <C>            <C>             <C>         <C>
James H. Blanchard              130,987       10.26%        $21.63         06/30/04        $1,353,096  $3,240,618
James D. Yancey                  52,063        4.08%         21.63         06/30/04           537,811   1,288,039
Stephen L. Burts, Jr.            32,039        2.51%         21.63         06/30/04           330,963     792,645
Joe E. Beverly                   33,040        2.59%         21.63         06/30/04           341,303     817,410
Richard E. Anthony               26,032        2.04%         21.63         06/30/04           268,911     644,032
<FN>
- -----------
<F1> Options  granted  on July 1, 1996 at fair  market  value to  executives  in
     tandem with  restricted  stock awards as part of the Synovus 1994 Long-Term
     Incentive Plan. Options become exercisable on July 1, 1998.

<F2> The dollar gains under these  columns  result from  calculations  using the
     identified  growth  rates and are not  intended  to forecast  future  price
     appreciation of Synovus Common Stock.
</FN>
</TABLE>

<TABLE>
<CAPTION>
         AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FY-END
                               OPTION/SAR VALUES

                                                    Number of Securities          Value of
                                                    Underlying Unexercised        Unexercised In-the-Money
                         Shares        Value        Options/SARs at FY-End (#)    Options/SARs at FY-End ($)<F1>
                         Acquired on   Realized     --------------------------    -------------------------------
Name                     Exercise (#)  ($) <F1>     Exercisable/Unexercisable     Exercisable/Unexercisable
- ------------------------ ------------  ---------    ---------------------------   -------------------------------
<S>                      <C>           <C>          <C>           <C>             <C>          <C>
James H. Blanchard        -0-           -0-           38,151 /    210,831         $786,864  /  $2,728,464
James D. Yancey           -0-           -0-           24,588 /     98,349          507,128  /   1,331,180
Stephen L. Burts, Jr.     -0-           -0-           24,800 /     60,523          590,635  /     819,196
Joe E. Beverly            -0-           -0-           18,783 /     62,413          387,399  /     844,774
Richard E. Anthony        -0-           -0-           14,675 /     82,926          302,672  /   1,407,269
<FN>
- ----------
<F1> Market value of  underlying  securities  at exercise or year-end, minus the
     exercise or base price.
</FN>
</TABLE>

(3)  Compensation of Directors.

     Compensation.  During 1996, each of Synovus'  directors  received a $15,000
annual  retainer,  and  fees of $800  for  each  meeting  of  Synovus'  Board of
Directors and each Executive Committee meeting they personally attended. Members
of the  Committees  of Synovus'  Board of  Directors  (other than the  Executive
Committee) received fees of $500, with the Chairmen of such Committees receiving
fees of $750, for each Committee meeting they personally attended.  In addition,
directors  of Synovus  received  an $800 fee for each board  meeting  from which
their absence was excused and an $800 fee for one meeting  without regard to the
reason for their absence.

     Director  Stock  Purchase  Plan.  Synovus'  Director  Stock  Purchase  Plan
("DSPP") is a  non-tax-qualified,  contributory  stock purchase plan pursuant to
which  qualifying  directors can purchase,  with the assistance of contributions
from Synovus,  presently issued and outstanding  shares of Synovus Common Stock.
Under the terms of the DSPP,  qualifying directors can elect to contribute up to
$1,000 per calendar  quarter to make  purchases  of Synovus  Common  Stock,  and
Synovus  contributes an additional  amount equal to 50% of the  director's  cash
contribution.  Participants in the DSPP are fully vested in, and may request the
issuance  to them of, all shares of Synovus  Common  Stock  purchased  for their
benefit thereunder.

     Consulting Agreement. H. Lynn Page, a director and the former Vice Chairman
of the Board of  Synovus,  and Synovus  are  parties to a  Consulting  Agreement
pursuant to which Mr. Page was paid $24,000 by Synovus during 1996 for providing
consulting  and  advisory  services  to Synovus  in  connection  with  portfolio
management and potential opportunities for business expansion.

(4)  Employment Contracts and Change in Control Arrangements.

     Blanchard Employment  Agreement.  On October 13, 1977, Synovus entered into
an Employment Agreement with James H. Blanchard  ("Blanchard"),  Chairman of the
Board of Synovus,  whereunder Synovus paid Blanchard a salary of $589,375 during
1996.  The base salary  paid to  Blanchard  is  determined  by the  Compensation
Committee of the Board of Directors of Synovus on an annual basis. The Blanchard
Employment  Agreement  provides that Synovus shall pay deferred  compensation of
$468,000 to  Blanchard or his  beneficiaries  over a 10 to 15 year period in the
event of  Blanchard's  death,  total  disability or  termination  of employment,
subject to certain  conditions of  forfeiture  in the event  Synovus  terminates
Blanchard's  employment "for cause" (as defined),  in the event of his violation
of his 2-year Covenant Not to Compete,  or in the event of his death by suicide.
The Blanchard  Employment  Agreement is automatically  renewable annually and is
subject to termination on 30 days written notice.

     Yancey  Employment  Agreement.  On December 8, 1977,  effective  January 1,
1977,  Synovus  entered  into an  Employment  Agreement  with  James  D.  Yancey
("Yancey"),  Vice Chairman of the Board of Synovus and Columbus Bank, whereunder
Synovus paid Yancey a salary of $410,000  during  1996.  The base salary paid to
Yancey is determined by the Compensation  Committee of the Board of Directors of
Synovus  on an annual  basis.  The Yancey  Employment  Agreement  provides  that
Synovus  shall  pay  deferred   compensation   of  $375,000  to  Yancey  or  his
beneficiaries  over a 10 to 15 year  period  in the  event of the  death,  total
disability or termination of employment of Yancey, subject to certain conditions
of forfeiture in the event Synovus  terminates  Yancey's  employment "for cause"
(as  defined),  in the event of his  violation  of his  2-year  Covenant  Not to
Compete,  or in the  event  of his  death  by  suicide.  The  Yancey  Employment
Agreement is automatically  renewable  annually and is subject to termination on
30 days written notice.

     Beverly Employment Agreement.  On January 15, 1979, Synovus entered into an
Employment Agreement with Joe E. Beverly ("Beverly"), Vice Chairman of the Board
of Synovus,  whereunder  Beverly was paid a salary of $281,875  during 1996. The
base salary paid to Beverly is determined by the  Compensation  Committee of the
Board of  Directors  of  Synovus  on an annual  basis.  The  Beverly  Employment
Agreement  provides that Synovus shall pay deferred  compensation of $375,000 to
Beverly  or his  beneficiaries  over a 10 to 15  year  period  in the  event  of
Beverly's  death,  total  disability or termination  of  employment,  subject to
certain  conditions  of forfeiture  in the event  Synovus  terminates  Beverly's
employment "for cause" (as defined), in the event of his violation of his 2-year
Covenant  Not to Compete,  or in the event of his death by suicide.  The Beverly
Employment  Agreement was terminated  effective  December 31, 1996 in connection
with Mr.  Beverly's  retirement as Vice Chairman of Synovus.  Under a consulting
arrangement  between Synovus and Mr.  Beverly,  Mr. Beverly will be paid $24,000
annually for a five year period  beginning in 1997 for providing  consulting and
advisory services to Synovus.

     Anthony Employment Agreement. On December 31, 1992, Synovus entered into an
Employment Agreement with Richard E. Anthony  ("Anthony"),  Vice Chairman of the
Board of Synovus,  whereunder Anthony was paid a salary of $267,625 during 1996.
The base salary paid to Anthony is determined by the  Compensation  Committee of
the Board of Directors  of Synovus on an annual  basis.  The Anthony  Employment
Agreement is for a five year term.

     Long-Term Incentive Plans. Messrs.  Blanchard,  Yancey,  Burts, Beverly and
Anthony each hold shares of restricted  stock of Synovus and options to purchase
stock of Synovus which were issued pursuant to the Synovus  Financial Corp. 1992
and 1994 Long-Term  Incentive  Plans.  Under the terms of the Synovus  Financial
Corp.  1992 and 1994  Long-Term  Incentive  Plans,  in the  event of a change in
control of Synovus,  the vesting of any stock options,  stock  appreciation  and
other  similar  rights,   restricted  stock  and  performance   awards  will  be
accelerated so that all awards not previously exercisable and vested will become
fully exercisable and vested.

     Change of Control  Agreements.  Effective January 1, 1996,  Synovus entered
into Change of Control Agreements ("Agreements") with Messrs. Blanchard, Yancey,
Burts,  Beverly and Anthony and certain other executive  officers. The Change of
Control Agreements provide severance pay and continuation of certain benefits in
the  event of a Change  of  Control.  In order to  receive  benefits  under  the
Agreements, the executive's employment must be terminated involuntarily, without
cause,  whether actual or  "constructive"  within one year following a Change of
Control or the executive may voluntarily or involuntarily  terminate  employment
during the thirteenth month following a Change of Control.  Generally, a "Change
of Control" is deemed to occur in any of the  following  circumstances:  (1) the
acquisition  by any  person  of 20% or more  of the  "beneficial  ownership"  of
Synovus'  outstanding  voting stock,  with certain  exceptions for Turner family
members;  (2) the persons  serving as directors of Synovus as of January 1, 1996
and those replacements or additions  subsequently approved by a two-thirds (2/3)
vote of the Board  ceasing to comprise at least  two-thirds  (2/3) of the Board;
(3) a merger,  consolidation,  reorganization  or sale of Synovus' assets unless
(a) the previous  beneficial owners of Synovus own more than two-thirds (2/3) of
the new company,  (b) no person owns more than 20% of the new  company,  and (c)
two-thirds  (2/3) of the new company's Board were members of the incumbent Board
which approved the business  combination;  or (4) a "triggering event" occurs as
defined in the Synovus Rights Agreement.

     Under the  Agreements,  severance  pay would equal three times current base
salary and bonus,  with bonus being defined as the average of the previous three
years measured as a percentage of base salary multiplied by current base salary.
Medical,  life,  disability  and other welfare  benefits will be provided at the
expense of Synovus for three years with the level of coverage  being  determined
by the  amount  elected  by the  executive  during  the open  enrollment  period
immediately  preceding  the Change of Control.  Executives  would also receive a
short-year  bonus  for the year of  separation  based on the  greater  of a half
year's maximum bonus or pro rata maximum bonus to the date of termination  and a
cash amount in lieu of a long-term  incentive  award for the year of separation.
If the  executive  has  already  received  a long-term  incentive  award  in the
separation  year,  the amount  would equal 1.5 times the market grant and if the
executive has not, the amount would equal 2.5 times the market grant.

     Executives who are impacted by the Internal Revenue Service excise tax that
applies to certain change of control  agreements would receive  additional gross
up  payments  so that they are in the same  position  as if there were no excise
tax. The Agreements do not provide for retirement benefits or perquisites.

     Notwithstanding  anything  to the  contrary  set  forth in any of  Synovus'
previous  filings under the Securities Act of 1933, as amended,  or the Exchange
Act that might incorporate  future filings,  including this Proxy Statement,  in
whole or in part, the following  Performance  Graph and  Compensation  Committee
Report on Executive Compensation shall not be incorporated by reference into any
such filings.

(5) Stock Performance Graph.

     The following  graph  compares the yearly  percentage  change in cumulative
shareholder  return on Synovus Common Stock with the cumulative  total return of
the  Standard & Poor's  500 Index and the Keefe,  Bruyette & Woods 50 Bank Index
for the last five fiscal years (assuming a $100 investment on December 31, 1991
and reinvestment of all dividends).

[Omitted Stock Performance Graph is represented by the following table.]

 <TABLE>
 <CAPTION>
               COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN
            SYNOVUS FINANCIAL CORP., S&P 500 AND KBW 50 BANK INDEX

               1991      1992      1993      1994      1995      1996
 <S>           <C>       <C>       <C>       <C>       <C>       <C> 
  Synovus      $100      $131      $162      $161      $260      $447

  S&P 500      $100      $108      $118      $120      $165      $203

  KBW 50       $100      $128      $135      $128      $205      $288

</TABLE>

 (6)  Compensation Committee Report on Executive Compensation.

     The Compensation  Committee (the  "Committee") of the Board of Directors of
Synovus is responsible for evaluating the remuneration of senior  management and
board members of Synovus and its  subsidiaries  and the  compensation and fringe
benefit  plans in which  officers,  employees  and  directors of Synovus and its
subsidiaries are eligible to participate.  Because Synovus' mission is to create
superior  shareholder  value  by  retaining  and  attracting   well-trained  and
highly-motivated  people who deliver the very best quality customer service, the
Committee's  executive  compensation policies are designed to attract and retain
highly-motivated  and  well-trained  executives  in  order  to  create  superior
shareholder value.

     Elements  of  Executive  Compensation.   The  four  elements  of  executive
compensation at Synovus are:

                           o        Base Salary
                           o        Annual Bonus
                           o        Long-Term Incentives
                           o        Other Benefits

     The Committee believes that a substantial  portion,  though not a majority,
of  an  executive's   compensation  should  be  "at-risk"  based  upon  Synovus'
short-term  performance  (through the annual bonus and the  Synovus/TSYS  Profit
Sharing Plan and the Synovus/TSYS 401(k) Savings Plan) and long-term performance
(through  long-term  incentives  including  stock options and  restricted  stock
awards). The remainder of each executive's  compensation is primarily based upon
the competitive  practices of a select group of  approximately 18 banks that had
similar  "market value added" as Synovus during the previous ten years ("similar
companies").  "Market  value  added," or "MVA," as used by the Committee in this
context,  equals stock price increase during the ten-year period, plus dividends
for the ten-year period,  minus increases to paid-in capital during such period.
This  subtraction  eliminates  value added through  acquisitions.  The Committee
believes  the  MVA  approach  accurately   reflects  Synovus'   competitors  and
represents  the most  appropriate  market data for the  compensation  of Synovus
executives.  The companies used for comparison  under the "MVA" approach are not
the same  companies  included  in the peer group  index  appearing  in the Stock
Performance Graph above.

     A description of each element of executive compensation and the factors and
criteria used by the Committee in determining these elements is discussed below:

     Base  Salary.  Base  salary is an  executive's  annual  rate of pay without
regard to any other  elements  of  compensation.  The primary  consideration  in
determining  an  executive's  base  salary  is a market  comparison  of the base
salaries at similar  companies for similar  positions based upon the executive's
level of responsibility and experience. Base salaries are targeted at the median
level of the similar  companies  used in the  comparison.  In addition to market
comparisons,  individual  performance  (measured  by  the  quality  of  Synovus'
strategic plan, the executive's management responsibilities and development, and
the  executive's   industry  and  civic   involvement)  is  also  considered  in
determining  an  executive's  base salary,  although  these factors do not weigh
heavily in determining base salary.  Based solely upon market  comparisons,  the
Committee  increased Mr.  Blanchard's  base salary in 1996.  The Committee  also
increased the base salaries of Synovus' other  executive  officers in 1996 based
solely upon market comparisons.

     Annual Bonus.  Annual bonuses are awarded pursuant to the terms of Synovus'
Executive  Bonus  Plan and  Synovus'  Incentive  Bonus  Plan  (collectively  the
"plans").   The  Committee  has  the  discretion  from  year-to-year  to  select
participants in the Executive Bonus Plan, which was approved by the shareholders
of Synovus in 1996.  For 1996,  the  Committee  selected Mr.  Blanchard  and Mr.
Yancey to participate in the Executive Bonus Plan, while the Committee  selected
Messrs.  Burts,  Beverly and Anthony to participate in the Incentive Bonus Plan.
Under the terms of the plans, bonus amounts are paid as a percentage of base pay
based on the  achievement  of  previously  established  performance  goals.  The
performance  measures for such goals may be chosen by the  Committee  from among
the  following  for  Synovus,  any of its  business  segments  and/or any of its
business units: (i) return on assets;  (ii) net income;  (iii) operating income;
(iv)  nonperforming  assets  and/or loans as a percentage of total assets and/or
loans;  (v) return on capital  compared to cost of capital;  (vi)  earnings  per
share  and/or  earnings  per  share  growth;  (vii)  return  on  equity;  (viii)
noninterest expense as a percentage of total expense; (ix) loan charge-offs as a
percentage of total loans; (x) productivity and expense control;  (xi) number of
cardholder,  merchant and/or other customer accounts  processed and/or converted
by TSYS;  (xii)  successful  negotiation or renewal of contracts with new and/or
existing  customers by TSYS; (xiii) stock price; and (xiv) asset growth. For Mr.
Blanchard and Synovus' other  executive  officers,  the Committee  established a
payout  matrix  based upon the  attainment  of net income  targets  during 1996.
Synovus'  financial  performance and individual  performance,  separate from the
performance  goals  established  at the beginning of the year,  can reduce bonus
awards determined by the attainment of the established goals,  although this was
not the case for any of Synovus'  executive  officers.  The  maximum  percentage
payouts under the plans for 1996 were 75% for Mr. Blanchard,  65% for Mr. Yancey
and 60% for Messrs.  Burts, Beverly and Anthony.  Because the maximum net income
target for 1996 under the plans was exceeded and the overall  financial  results
of Synovus were favorable,  Mr. Blanchard and Synovus' other executive  officers
were  awarded the maximum  bonus  amount for which each  executive  was eligible
under the plans.

     Long-Term  Incentives.  The two types of  long-term  incentives  awarded to
executives to date are stock  options and  restricted  stock awards.  Restricted
stock awards are designed to focus  executives on the long-term  performance  of
Synovus.  Stock  options  provide  executives  with the  opportunity  to buy and
maintain an equity  interest in Synovus and to share in the  appreciation of the
value of Synovus  Common  Stock.  Executives  are  encouraged to hold the shares
received upon the lapse of restrictions on restricted  stock awards and upon the
exercise  of stock  options,  linking  their  interests  to  those  of  Synovus'
shareholders.  In 1994,  the  Committee  established  a payout matrix for future
long-term  incentive  grants that uses total  shareholder  return as measured by
Synovus'  performance  (stock price  increases plus  dividends) and how Synovus'
total  shareholder  return compares to the return of the peer group of companies
appearing in the Stock  Performance  Graph above.  For the  long-term  incentive
awards made in 1996, total shareholder return and peer comparisons were measured
during the 1993 through  1995  performance  period.  Applying the results of the
1993 through 1995 performance period to the payout matrix, the Committee granted
Mr. Blanchard and Synovus' other executive officers  restricted stock awards and
stock options in 1996.

     Benefits. Benefits offered to executives serve a different purpose than the
other elements of total compensation.  In general, these benefits provide either
retirement  income or protection  against  catastrophic  events such as illness,
disability and death.  Executives generally receive the same benefits offered to
the general employee  population,  with the only exceptions  designed to promote
tax efficiency or to replace other benefits lost due to regulatory  limits.  The
Synovus/TSYS  Profit  Sharing Plan and the  Synovus/TSYS  401(k)  Savings  Plan,
including an excess benefit arrangement designed to replace benefits lost due to
regulatory  limits  (collectively  the  "Plan"),  is the  largest  component  of
Synovus'  benefits  package  for  executives.  The Plan is  directly  related to
corporate  performance  because  the amount of  contributions  to the Plan (to a
maximum  of  14% of an  executive's  compensation)  is a  function  of  Synovus'
profitability.  For 1996, Mr.  Blanchard and Synovus' other  executive  officers
received  a Plan  contribution  of 12% of  their  compensation  based  upon  the
profitability  formula  under the  Plan.  The  remaining  benefits  provided  to
executives  are  primarily  based  upon the  competitive  practices  of  similar
companies.

     In 1993,  the Internal  Revenue Code of 1986, as amended (the "Code"),  was
amended to limit the  deductibility  for federal  income tax  purposes of annual
compensation  paid by a publicly held corporation to its chief executive officer
and four other  highest  paid  executives  for amounts  greater  than $1 million
unless  certain  conditions  are met.  Because the  Committee  seeks to maximize
shareholder  value, the Committee has taken steps to ensure the deductibility of
compensation  in excess of $1 million.  For 1996,  Messrs.  Blanchard and Yancey
would  have been  affected  by this  provision  but for the  steps  taken by the
Committee.  However,  the Committee reserves the ability to make awards which do
not  qualify  for full  deductibility  under  Section  162(m) of the Code if the
Committee determines that the benefits of so doing outweigh full deductibility.

     The Committee believes that the executive  compensation  policies serve the
best interests of the shareholders and of Synovus. A substantial  portion of the
compensation of Synovus' executives is directly related to and commensurate with
Synovus' performance.  The Committee believes that the performance of Synovus to
date validates the Committee's compensation philosophy.

Gardiner W. Garrard, Jr.
Mason H. Lampton

(7)  Compensation Committee Interlocks and Insider Participation.

     William B. Turner,  Gardiner W. Garrard,  Jr., George C. Woodruff,  Jr. and
Mason H. Lampton  served as members of Synovus'  Compensation  Committee  during
1996. Messrs.  Garrard,  Woodruff and Lampton are not current or former officers
or employees of Synovus or its subsidiaries.

     Mr. Turner is Chairman of the  Executive  Committee of Synovus and Columbus
Bank,  a director  of TSYS and,  during  1996,  was  Chairman  of the  Executive
Committee  of W.C.  Bradley  Co.  James H.  Blanchard,  Chairman of the Board of
Synovus and Chairman of the Executive Committee of TSYS, serves as a director of
Columbus Bank and W.C. Bradley Co. James D. Yancey is Vice Chairman of the Board
of Synovus and Columbus Bank and is a director of TSYS. During 1996, Synovus and
its subsidiaries, including Columbus Bank, paid to W.C. Bradley Co. an aggregate
of $17,395,  which payments were  primarily for printing  services and marketing
materials  provided by W.C. Bradley Co. These payments were made in the ordinary
course of business on  substantially  the same terms as those  prevailing at the
time for comparable  transactions with unrelated third parties.  Synovus' wholly
owned  subsidiary,  Synovus Service Corp., and TSYS lease various  properties in
Columbus,  Georgia, from W.C. Bradley Co. for office space and storage. The rent
paid for the space in 1996 by  Synovus  Service  Corp.,  which is  approximately
35,400 square feet,  is  approximately  $83,230.  The rent paid for the space in
1996 by TSYS,  which is  approximately  71,915  square  feet,  is  approximately
$688,403.  The lease  agreements  were made on  substantially  the same terms as
those prevailing at the time for comparable  leases for similar  facilities with
an unrelated third party in Columbus, Georgia.

     Columbus  Bank and W.C.  Bradley Co. are equal  partners in B&C Company,  a
Georgia  general  partnership  formed to acquire,  own and operate  aircraft for
their mutual benefit and the benefit of their affiliated  corporations and their
employees.  Columbus Bank and W.C.  Bradley Co. have each agreed to remit to B&C
Company  fixed fees for each hour they fly the aircraft  owned and/or  leased by
B&C Company,  plus  certain  other  amounts for engine  startup and reserves and
other  items,  and have agreed to fly such  aircraft for a fixed number of hours
each per year. For use of such aircraft  during 1996,  Columbus Bank paid to B&C
Company an  aggregate  sum of  $1,394,014.  This amount  represents  the charges
incurred by Columbus Bank and its affiliated corporations for use of B&C Company
aircraft,  and  includes  $600,953  for  TSYS' use of such  aircraft,  for which
Columbus Bank was reimbursed by TSYS.

     CGK  Investment  Company is a Georgia  general  partnership  formed by: (1)
Grove  Investment Co., a family  partnership  comprised of William B. Turner and
certain of his descendants; (2) Kidoga Investment  Company, a family partnership
comprised  of Sarah T. Butler  (the sister of William B.  Turner) and certain of
her descendants;  and (3) Cornfield  Investment  Company,  a family  partnership
comprised  of Elizabeth T. Corn (the sister of William B. Turner) and certain of
her  descendants.  During 1996, Columbus  Bank  purchased  4.03 acres of land in
Columbus,  Georgia  from CGK  Investment  Company  for  $953,000  on which it is
constructing a residential  lending facility.  The purchase price represents the
fair market value of the property as determined by independent appraisers.

     TB&C  Bancshares,   Inc.  is  a  principal  shareholder  of  Synovus.  TB&C
Bancshares,  Inc. is a "family  bank  holding  company"  organized by William B.
Turner, and his sisters, Sarah T. Butler and Elizabeth T. Corn. TB&C Bancshares,
Inc.  is a party to a lease  agreement  pursuant  to which it leases  voting and
certain other rights in a total of 5,916,378 shares of Synovus Common Stock held
in trust by Synovus Trust Company,  a subsidiary of Columbus Bank, as Trustee of
three trusts for the benefit of Mr. Turner,  Mrs. Butler and Mrs. Corn and their
respective  descendants.  During 1996, TB&C Bancshares,  Inc. paid Synovus Trust
Company,  as Trustee,  $523,008  pursuant  to the terms of the lease  agreement,
which amount represents the fair market value of the voting rights as determined
by an  independent  appraiser.  William B.  Turner,  Chairman  of the  Executive
Committee of Synovus and Columbus  Bank and a director of TSYS,  was an officer,
director  and  shareholder  of W.C.  Bradley Co.  during 1996 and is an officer,
director and shareholder of TB&C Bancshares,  Inc. James H. Blanchard,  Chairman
of the Board of  Synovus,  Chairman  of the  Executive  Committee  of TSYS and a
director of Columbus Bank, is a director of W.C.  Bradley Co. Elizabeth C. Ogie,
the niece of William B. Turner, is a director of W.C. Bradley Co., Columbus Bank
and Synovus and is an officer, director and shareholder of TB&C Bancshares, Inc.
W. Walter Miller, Jr., the brother-in-law of Elizabeth C. Ogie, is a director of
W.C.  Bradley Co. and Senior Vice  President and a director of TSYS.  Stephen T.
Butler,  the nephew of William B.  Turner,  is an officer  and  director of W.C.
Bradley Co., an officer,  director and shareholder of TB&C Bancshares,  Inc. and
is a director of Columbus Bank.  Samuel M. Wellborn,  III, Chairman of the Board
of Columbus Bank, is a director of W.C. Bradley Co. W.B. Turner, Jr., the son of
William  B. Turner,  is an officer and director of W.C. Bradley Co., an officer,
director and  shareholder  of TB&C  Bancshares,  Inc. and a director of Columbus
Bank. John T. Turner,  the son of William B. Turner,  is an officer and director
of W.C.  Bradley Co., a shareholder of TB&C  Bancshares,  Inc. and a director of
Columbus Bank.  Sarah T. Butler and Elizabeth T. Corn, the sisters of William B.
Turner,  are  shareholders  of W.C.  Bradley Co., are  officers,  directors  and
shareholders  of  TB&C  Bancshares,  Inc.  and  may be  deemed  to be  principal
shareholders of Synovus as a result of their  relationship with TB&C Bancshares,
Inc.

     Gardiner W. Garrard,  Jr. is President of The Jordan  Company.  TSYS leases
from The Jordan  Company  approximately  10,000  square feet of office  space in
Columbus,  Georgia for $5,900 per month,  which lease  expires on September  30,
1999. The lease was made on substantially  the same terms as those prevailing at
the time for leases of comparable  property  between  unrelated  third  parties.
During 1996, The Jordan Company  received  payments from a third party lessor of
$116,440  in  connection  with its  representation  of TSYS as leasing  agent in
securing  office  space in  Atlanta,  Georgia.  The  payments  were  made in the
ordinary course of business on substantially  the same terms as those prevailing
at the time for comparable  transactions with unrelated third parties.  Gardiner
W. Garrard,  Jr., a director of TSYS,  Columbus Bank and Synovus, is an officer,
director  and  shareholder  of  The  Jordan  Company.  Richard  M.  Olnick,  the
brother-in-law  of Gardiner W. Garrard,  Jr. and a director of Columbus Bank, is
an officer, director and shareholder of The Jordan Company.

     George C.  Woodruff,  Jr. is a shareholder of George C. Woodruff Co. During
1996, George C. Woodruff Co. received payments of $4,019, $39,157 and $39,087 in
connection with office space leased by, and landscaping  services  provided for,
Synovus,  Columbus Bank and TSYS, respectively.  These payments were made in the
ordinary course of business on substantially  the same terms as those prevailing
at the time for comparable  transactions with unrelated third parties. George C.
Woodruff, Jr. is a director of Synovus, Columbus Bank and TSYS.

(8)  Transactions with Management.

     During 1996, the subsidiary banks of Synovus had outstanding loans directly
to or  indirectly  accruing to the benefit of certain of the then  directors and
executive  officers of Synovus,  and their related  interests.  These loans were
made in the ordinary course of business and were made on substantially  the same
terms, including interest rates and collateral,  as those prevailing at the time
for comparable  transactions with others. In the opinion of Synovus' management,
such loans do not involve  more than normal risks of  collectibility  or present
other  unfavorable  features.  In the future,  the  subsidiary  banks of Synovus
expect to have  banking  transactions  in the ordinary  course of business  with
Synovus' directors, executive officers and their related interests.

     During 1996,  Synovus and its  wholly owned  subsidiaries  and TSYS paid to
Communicorp,  Inc. an aggregate of $487,081  and  $504,389,  respectively. These
payments were made in the ordinary course of business on substantially  the same
terms as those prevailing at the time for comparable transactions with unrelated
third   parties,   and  were   primarily  for  various   printing  and  business
communication  services  provided  by  Communicorp,  Inc.  to  Synovus  and  its
wholly owned  subsidiaries  and  TSYS.  Communicorp,   Inc.  is  a  wholly owned
subsidiary  of AFLAC  Incorporated.  Daniel P. Amos,  a director  of Synovus and
Columbus Bank, is Chief Executive Officer and a director of AFLAC Incorporated.

     Bradley & Hatcher, a law firm located in Columbus, Georgia, performed legal
services on behalf of Synovus Trust Company during 1996 and was retained by TSYS
in 1996 to perform legal services on its behalf.  Richard Y. Bradley, a director
of Synovus, Columbus Bank and TSYS, is a partner of Bradley & Hatcher.

     For information  about  transactions  with companies that are affiliates of
William B.  Turner,  Gardiner  W.  Garrard,  Jr. and  George C.  Woodruff,  Jr.,
directors  of  Synovus,  See  Section  III (7)  hereof  captioned  "Compensation
Committee Interlocks and Insider Participation."

                           IV. PRINCIPAL SHAREHOLDERS

     The following table sets forth the number of shares of Synovus Common Stock
held by the only  known  holders  of more than 5% of the  outstanding  shares of
Synovus Common Stock.
<TABLE>
<CAPTION>
                                                   Percentage of
                         Shares of                 Outstanding Shares of
                         Synovus Common Stock      Synovus Common Stock
Name and Address of      Beneficially Owned        Beneficially Owned
Beneficial Owner         as of 12/31/96            as of 12/31/96
- -----------------------  ------------------------- ---------------------------
<S>                       <C>                      <C>
Synovus Trust Company        16,259,195<F1>             13.97%
1148 Broadway
Columbus, Georgia 31901

TB&C Bancshares, Inc.<F2>    12,353,139                 10.62
1017 Front Avenue
Columbus, Georgia 31901

William B. Turner<F2>        13,545,021<F3><F4>         11.64
P.O. Box 120
Columbus, Georgia 31902

Sarah T. Butler <F2>         13,563,087<F3><F5>         11.66
P.O. Box 120
Columbus, Georgia 31902

Elizabeth T. Corn<F2>        13,734,924<F3><F6>         11.81
P.O. Box 120
Columbus, Georgia 31902

W.B. Turner, Jr.<F2>         13,516,173<F3><F7>         11.62
P.O. Box 120
Columbus, Georgia 31902

Stephen T. Butler<F2>        13,532,736<F3><F8>         11.63
P.O. Box 120
Columbus, Georgia 31902

Elizabeth C. Ogie<F2>        13,572,792<F3><F9>         11.67
P.O. Box 120
Columbus, Georgia 31902
<FN>
- -----------------------------------
<F1> As of December  31, 1996,  the banking and trust  company  subsidiaries  of
     Synovus,  including  Columbus  Bank  through  its wholly  owned  subsidiary
     Synovus  Trust  Company  ("Synovus  Trust"),   held  in  various  fiduciary
     capacities a total of 16,662,012 shares of Synovus Common Stock as to which
     they  possessed sole or shared voting or investment  power.  Of this total,
     Synovus  Trust  held  9,930,911  shares  as  to  which  it  possessed  sole
     investment  power,  8,796,482  shares as to which it possessed  sole voting
     power,  292,441  shares as to which it  possessed  shared  voting power and
     6,328,284  shares as to which it possessed  shared  investment  power.  The
     other banking  subsidiaries of Synovus held 377,345 shares as to which they
     possessed  sole voting or  investment  power and 25,472  shares as to which
     they  possessed  shared voting and  investment  power.  In addition,  as of
     December 31, 1996,  Synovus Trust and the banking  subsidiaries  of Synovus
     held in various agency capacities an additional 9,981,359 shares of Synovus
     Common Stock as to which they possessed no voting or investment  power.  Of
     this  additional  amount  as to which no  voting  or  investment  power was
     possessed,  Synovus  Trust and the  banking  subsidiaries  of Synovus  held
     9,784,999 and 196,360 shares,  respectively.  Synovus and its  subsidiaries
     disclaim  beneficial  ownership of all shares of Synovus Common Stock which
     are held by them in various fiduciary and agency capacities.

<F2> TB&C Bancshares, Inc. ("TB&C") is a "family bank holding company" organized
     by William B. Turner (the Chairman of Synovus' Executive Committee) and his
     sisters,  Sarah T. Butler and Elizabeth T. Corn. The six directors of TB&C,
     Mr. Turner,  Mmes. Butler and Corn, Elizabeth C. Ogie (the daughter of Mrs.
     Corn),  Stephen T. Butler (the son of Mrs. Butler),  and William B. Turner,
     Jr. (the son of Mr. Turner), are each construed to be the beneficial owners
     of the  12,353,139  shares of Synovus  Common Stock  beneficially  owned by
     TB&C.  As TB&C owns  10.62% of the  outstanding  shares of  Synovus  Common
     Stock,  TB&C  is  registered  as a bank  holding  company.  To the  best of
     Synovus'  knowledge,  the shares of Synovus Common Stock beneficially owned
     by TB&C qualify for ten votes per share,  subject to the completion by TB&C
     of the Certification contained on the reverse side of its Proxy Card.

<F3> Includes  6,436,761  shares of Synovus Common Stock  individually  owned by
     TB&C; 1,141,425 shares held by a charitable foundation of which each of the
     directors  of TB&C is a trustee;  in the case of Mrs.  Corn and Mrs.  Ogie,
     52,869  shares of Synovus  Common Stock held by a charitable  foundation of
     which Mrs. Corn and Mrs. Ogie are trustees; and 5,916,378 shares of Synovus
     Common  Stock  benefically  owned  by TB&C  pursuant  to a lease  agreement
     between  TB&C and Synovus  Trust as Trustee of three trusts for the benefit
     of Mr. Turner, Mrs. Butler and Mrs. Corn and their respective  descendants.
     Pursuant to the  agreement,  TB&C leases from  Synovus  Trust as Trustee of
     such trusts  voting and certain  other rights with respect to the shares of
     Synovus Common Stock held in such trusts.

<F4> In addition to the shares of Synovus  Common Stock  described in footnote 3
     above,  Mr. Turner  possessed sole voting and investment power with respect
     to 41,649  shares and shared  voting or  investment  power with  respect to
     8,808 shares of Synovus Common Stock.

<F5> In addition to the shares of Synovus  Common Stock  described in footnote 3
     above,  Mrs. Butler possessed sole voting and investment power with respect
     to 29,080  shares and shared  voting or  investment  power with  respect to
     39,443 shares of Synovus Common Stock. 

<F6> In addition to the shares of Synovus  Common Stock  described in footnote 3
     above, Mrs. Corn possessed sole voting and investment power with respect to
     2,769 shares and shared voting or investment  power with respect to 184,722
     shares of Synovus Common Stock. 

<F7> In addition to the shares of Synovus  Common Stock  described in footnote 3
     above,  Mr. Turner  possessed sole voting and investment power with respect
     to 16,341  shares and shared  voting or  investment  power with  respect to
     5,268 shares of Synovus Common Stock.

<F8> In addition to the shares of Synovus  Common Stock  described in footnote 3
     above, Mr. Butler  possesssed sole voting and investment power with respect
     to 35,974  shares and shared  voting or  investment  power with  respect to
     2,198 shares of Synovus Common Stock.

<F9> In addition to the shares of Synovus  Common Stock  described in footnote 3
     above, Mrs. Ogie possessed sole voting and investment power with respect to
     15,610 shares and shared  voting or investment  power with respect to 9,749
     shares of Synovus Common Stock. 
</FN>
</TABLE>

     V. RELATIONSHIPS BETWEEN SYNOVUS, COLUMBUS BANK, TSYS AND CERTAIN OF
                      SYNOVUS' SUBSIDIARIES AND AFFILIATES

A.   Beneficial Ownership of TSYS Common Stock by Columbus Bank.

     The  following  table sets forth,  as of December 31,  1996,  the number of
shares of TSYS Common Stock  beneficially owned by Columbus Bank, the only known
beneficial  owner of more than 5% of the issued and  outstanding  shares of TSYS
Common Stock.
<TABLE>
<CAPTION>
                                                  Percentage of
                         Shares of                Outstanding Shares of
                         TSYS Common Stock        TSYS Common Stock
Name and Address         Beneficially Owned       Beneficially Owned
Beneficial Owner         as of 12/31/96           as of 12/31/96
- -----------------------  ------------------------ ------------------------
<S>                      <C>                      <C>
Columbus Bank
and Trust Company        104,401,292<F1><F2>       80.7%
1148 Broadway
Columbus, Georgia 31901
<FN>
- -----------------
<F1> Columbus Bank individually owns these shares.

<F2> As of December 31, 1996, Synovus Trust held in various fiduciary capacities
     a total of 743,852  shares  (.57%) of TSYS  Common  Stock.  Of this  total,
     Synovus  Trust held  569,414  shares as to which it  possessed  sole voting
     power,  580,570 shares as to which it possessed sole  investment  power and
     163,282 shares as to which it possessed shared voting and investment power.
     In addition,  as of December 31, 1996, Synovus Trust held in various agency
     capacities an additional  1,291,408 shares of TSYS Common Stock as to which
     it  possessed  no voting or  investment  power.  Synovus and Synovus  Trust
     disclaim beneficial  ownership of all shares of TSYS Common Stock which are
     held by Synovus Trust in various fiduciary and agency capacities.
</FN>
</TABLE>

     Columbus Bank, by virtue of its ownership of 104,401,292  shares,  or 80.7%
of the outstanding  shares of TSYS Common Stock on December 31, 1996,  presently
controls TSYS. Synovus presently controls Columbus Bank.

B.   Interlocking Directorates of Synovus, Columbus Bank and TSYS.

     Eight  of the  members  of and  nominees  to  serve  on  Synovus'  Board of
Directors  also serve as members of the Boards of Directors of TSYS and Columbus
Bank. They are James H. Blanchard, Richard Y. Bradley, Gardiner W. Garrard, Jr.,
John P. Illges,  III, H. Lynn Page, William B. Turner,  George C. Woodruff,  Jr.
and James D.  Yancey.  Daniel P. Amos and  Elizabeth C. Ogie serve as members of
the Board of Directors of Columbus Bank but do not serve as members of the Board
of Directors of TSYS.  Mason H. Lampton serves on the Board of Directors of TSYS
and as an Advisory Director of Columbus Bank.

C.  TSYS Common Stock Ownership of Directors and Management.

     The  following  table sets forth,  as of December 31,  1996,  the number of
shares of TSYS Common Stock beneficially owned by each of Synovus' directors and
Synovus' five most highly compensated executive officers.

<TABLE>
<CAPTION>
                             Shares of TSYS       Shares of TSYS                             Percentage of
                              Common  Stock         Common Stock               Total           Outstanding
                               Beneficially         Beneficially              Shares             Shares of
                                 Owned with           Owned with             of TSYS           TSYS Common
                                Sole Voting        Shared Voting        Common Stock                 Stock
                             and Investment       and Investment        Beneficially          Beneficially
                                Power as of          Power as of         Owned as of           Owned as of
 Name                              12/31/96             12/31/96            12/31/96              12/31/96
- ---------------------------  -------------------  --------------------- -------------------  -------------
 <S>                         <C>                   <C>                  <C>                   <C>   
 Daniel P. Amos                       -----             547,200              547,200                 .42%
 Richard E. Anthony                   -----               -----                -----                 ---
 Joe E. Beverly                       -----               -----                -----                 ---
 James H. Blanchard                 520,800             240,902              761,702                 .59
 Richard Y. Bradley                  13,770               -----               13,770                 .01
 Stephen L. Burts,Jr.                 -----               -----                -----                 ---
 Walter M. Deriso, Jr.                2,512               2,512                5,024                .004
 C. Edward Floyd, M.D.                -----               -----                -----                 ---
 Gardiner W. Garrard, Jr.             6,022               -----                6,022                .005
 V. Nathaniel Hansford                -----               1,000                1,000                .001
 John P. Illges, III                122,294               -----              122,294                 .09
 Mason H. Lampton                    17,521              68,440<F1>           85,961                 .07
 Elizabeth C. Ogie                    6,800              19,280<F2>           26,080                 .02
 John T. Oliver, Jr.                  -----               -----                -----                 ---
 H. Lynn Page                       421,589              63,764              485,353                 .38
 William L. Pherigo                   1,000               -----                1,000                .001
 Robert V. Royall, Jr.               10,000               -----               10,000                 .01
 William B. Turner                  101,886             384,000              485,886                 .38
 George C. Woodruff, Jr.             76,092               -----               76,092                 .06
 James D. Yancey                    533,510              16,000              549,510                 .43
<FN>
- --------------
<F1> Includes  19,200  shares of TSYS Common Stock held in a trust for which Mr.
     Lampton is not the trustee.  Mr. Lampton disclaims  beneficial ownership of
     such shares.

<F2> Includes 52,869 shares of TSYS Common Stock held by a charitable foundation
     of which Mrs. Ogie is a trustee.
</FN>
</TABLE>

     The following table sets forth  information,  as of December 31, 1996, with
respect to the  beneficial  ownership of TSYS Common Stock by all  directors and
executive officers of Synovus as a group.
<TABLE>
<CAPTION>
                                                         Percentage of
                                Shares of                Outstanding Shares of
                                TSYS Common Stock        TSYS Common Stock
Name of                         Beneficially Owned       Beneficially Owned
Beneficial Owner                as of 12/31/96           as of 12/31/96
- ------------------------------  -----------------------  ----------------------
<S>                             <C>                      <C>
All  directors
and executive
officers of Synovus as a
group                           3,192,380                    2.47%
(includes 24 persons)
</TABLE>

     D.  Transactions and Agreements  Between  Synovus,  Columbus Bank, TSYS and
Certain of Synovus' Subsidiaries.

     During 1996,  Columbus Bank and 29 of Synovus'  other banking  subsidiaries
received  bankcard  data  processing  services  from  TSYS.  The  bankcard  data
processing  agreement  between  Columbus  Bank  and TSYS  can be  terminated  by
Columbus  Bank upon 60 days prior  written  notice to TSYS or terminated by TSYS
upon 180 days prior written notice to Columbus Bank.  During 1996,  TSYS derived
$1,809,847  in revenues  from  Columbus  Bank and 29 of Synovus'  other  banking
subsidiaries  from the  performance  of bankcard  data  processing  services and
$128,411 in revenues from Synovus and its  subsidiaries  from the performance of
other data  processing  services.  TSYS'  charges to Columbus  Bank and Synovus'
other  subsidiaries  for  bankcard  and  other  data  processing   services  are
comparable  to,  and are  determined  on the same  basis as,  charges by TSYS to
similarly situated unrelated third parties.

     Synovus  Service  Corp.  ("SSC"),  a wholly  owned  subsidiary  of Synovus,
provides various services to Synovus' subsidiary companies, including TSYS. TSYS
and SSC are parties to Lease  Agreements  pursuant to which SSC leased from TSYS
office space for lease  payments  aggregating  $107,449  during  1996,  and TSYS
leased from SSC office space for lease payments aggregating $34,472 during 1996.
The terms of these  transactions  are  comparable to those which could have been
obtained in transactions with unaffiliated third parties.

     Synovus  and TSYS and SSC and TSYS are  parties  to  Management  Agreements
(having one year, automatically renewable,  unless terminated,  terms), pursuant
to which Synovus and SSC provide  certain  management  services to TSYS.  During
1996, these services  included human resource  services,  maintenance  services,
security services,  communication services, corporate education services, travel
services,  investor relations services,  corporate  governance  services,  legal
services,  regulatory and statutory  compliance  services,  executive management
services  performed  on behalf  of TSYS by  certain  of  Synovus'  officers  and
financial  services.  As compensation  for management  services  provided during
1996,  TSYS paid Synovus and SSC management  fees of $1,079,706 and  $8,583,648,
respectively.  Management  fees are  subject  to future  adjustments  based upon
charges at the time by unrelated third parties for comparable services.

     During 1996, Synovus Trust  Company  served as trustee of various  employee
benefit plans of TSYS.  During 1996,  TSYS paid Synovus Trust Company  trustee's
fees under these plans of $151,525.

     During 1996,  Columbus Depot  Equipment  Company  ("CDEC"),  a wholly owned
subsidiary of TSYS, and Columbus Bank and 25 of Synovus' other subsidiaries were
parties to Lease  Agreements  pursuant to which Columbus Bank and 25 of Synovus'
other subsidiaries  leased from CDEC computer related equipment for bankcard and
bank data processing services for lease payments  aggregating  $152,262.  During
1996,  CDEC sold  Columbus  Bank and  certain  of  Synovus'  other  subsidiaries
computer  related  equipment for bankcard and bank data processing  services for
payments  aggregating  $23,073.  In addition,  CDEC was paid $15,375 by Columbus
Bank and certain of Synovus' other  subsidiaries  for monitoring such equipment.
The terms,  conditions,  rental rates and/or sales prices  provided for in these
Agreements are comparable to corresponding terms,  conditions and rates provided
for in leases and sales of similar equipment offered by unrelated third parties.

     During 1996, Synovus Data Corp., a wholly owned subsidiary of Synovus, paid
TSYS $303,554 for data links,  network  services and other  miscellaneous  items
related to the data processing services which Synovus Data Corp. provides to its
customers,  which amount was  reimbursed to Synovus Data Corp. by its customers.
During  1996,  Synovus  Data Corp.  paid TSYS  $31,825  primarily  for  computer
processing services.  During 1996, TSYS and Synovus Data Corp. were parties to a
Lease Agreement  pursuant to which TSYS leased from Synovus Data Corp.  portions
of its office building for lease payments aggregating $240,000.  The charges for
processing  and  other  services,  and the  terms of the  Lease  Agreement,  are
comparable to those between unrelated third parties.

     During  1996,  TSYS and  Columbus  Bank were  parties  to Lease  Agreements
pursuant to which Columbus Bank leased from TSYS portions of its maintenance and
warehouse facilities for lease payments  aggregating $11,628.  During 1996, TSYS
and Columbus Bank were also parties to a Lease Agreement  pursuant to which TSYS
leased office space from  Columbus Bank for lease  payments of $4,483 per month.
The terms,  conditions and rental rates  provided for in these Lease  Agreements
are  comparable to  corresponding  terms,  conditions  and rates provided for in
leases of similar facilities offered by unrelated third parties in the Columbus,
Georgia area.

     During 1996, Synovus,  Columbus Bank and other Synovus subsidiaries paid to
Columbus   Productions,   Inc.  and  Lincoln   Marketing,   Inc.,  wholly  owned
subsidiaries  of TSYS, an aggregate of $753,065 for printing and  correspondence
services.  The  charges  for these  services  are  comparable  to those  between
unrelated third parties.

     During 1996,  TSYS  purchased  35,349  shares of Synovus  Common Stock from
Synovus for $764,422 and simultaneously  granted the shares to certain executive
officers of TSYS as restricted  stock awards.  The per share  purchase  price of
such  shares was equal to the fair  market  value of a share of  Synovus  Common
Stock on the date of purchase.

     During 1996, TSYS and its subsidiaries  were paid $1,392,543 of interest by
Columbus Bank in connection  with deposit  accounts with,  and commercial  paper
purchased from,  Columbus Bank.  These interest rates are comparable to those in
transactions  between  unrelated  third  parties. 

     TSYS has entered into an agreement  with  Columbus Bank with respect to the
use of aircraft owned or leased by B&C Company, a Georgia general partnership in
which Columbus Bank and W.C. Bradley Co. are equal partners.  TSYS paid Columbus
Bank $600,953 for its use of the B&C Company  aircraft  during 1996. The charges
payable by TSYS to Columbus  Bank in  connection  with its use of this  aircraft
approximate charges available to unrelated third parties in the State of Georgia
for use of comparable aircraft for commercial purposes.

       VI. SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section 16(a) of the Exchange Act requires Synovus' officers and directors,
and  persons  who own more than ten  percent of Synovus  Common  Stock,  to file
reports of  ownership  and changes in  ownership on Forms 3,4 and 5 with the SEC
and the New York  Stock  Exchange.  Officers,  directors  and  greater  than ten
percent  shareholders  are required by SEC  regulations to furnish  Synovus with
copies of all Section 16(a) forms they file.

     To  Synovus'  knowledge,  based  solely on its review of the copies of such
forms received by it, and written representations from certain reporting persons
that no Forms 5 were required for those  persons,  Synovus  believes that during
the fiscal year ended  December 31, 1996 all Section  16(a) filing  requirements
applicable to its officers,  directors,  and greater than ten percent beneficial
owners  were  complied  with,  except that Dr.  Floyd  filed one amended  Form 4
reporting one transaction late; Mr. Royall filed three amended Forms 4 reporting
three  transactions  late, and filed one amended Form 3 to correctly  report the
amount of shares of Synovus  Common Stock held in his ESOP account;  Mr. Garrard
filed  a Form 5  reporting  eight  transactions  late  and  one  amended  Form 4
reporting  three  transactions  late;  Mr.  Pherigo  filed  one  amended  Form 4
reporting one transaction  late; Mr. Smyre filed one amended Form 3 to correctly
report derivative  securities  benefically owned by him; Mr. Blanchard  reported
three   transactions  late  on  a  Form  5;  and  Mr.  Woodruff  reported  three
transactions late on a Form 5.

                            VII. INDEPENDENT AUDITORS

     On February  28, 1997,  Synovus'  Board of  Directors  appointed  KPMG Peat
Marwick LLP, Certified Public Accountants,  as the independent auditors to audit
the  consolidated  financial  statements of Synovus and its subsidiaries for the
fiscal year ending  December 31, 1997. The Board of Directors knows of no direct
or material indirect  financial  interest by KPMG Peat Marwick LLP in Synovus or
any of its subsidiaries,  or of any connection between KPMG Peat Marwick LLP and
Synovus or any of its  subsidiaries,  in any capacity as promoter,  underwriter,
voting trustee, director, officer, shareholder or employee.

     Representatives  of KPMG Peat Marwick LLP,  Certified  Public  Accountants,
will be present at Synovus' 1997 Annual  Meeting with the  opportunity to make a
statement  if  they  desire  to do so  and  will  be  available  to  respond  to
appropriate questions.

    VIII. FINANCIAL INFORMATION WITH REFERENCE TO SYNOVUS AND ITS SUBSIDIARIES
                    CONTAINED IN SYNOVUS' 1996 ANNUAL REPORT

     Detailed  financial  information for Synovus and its subsidiaries for their
1996 fiscal year is included in Synovus' 1996 Annual Report that is being mailed
to Synovus' shareholders together with this Proxy Statement.

                              IX. OTHER MATTERS

     As of the time of the preparation of this Proxy  Statement,  Synovus' Board
of  Directors  has not been  informed  of any matters to be  presented  by or on
behalf of Synovus'  Board of Directors or its  management for action at Synovus'
1997 Annual Meeting which are not referred to herein.  If any other matters come
before the Annual Meeting or any adjournment thereof, it is the intention of the
persons named in the accompanying Proxy to vote thereon in accordance with their
best judgment.

     Synovus'  shareholders  are urged to vote, date and sign the enclosed Proxy
solicited on behalf of Synovus'  Board of Directors and return it at once in the
envelope which is enclosed for that purpose.  This should be done whether or not
the shareholder plans to attend Synovus' 1997 Annual Meeting.

                                 By Order of the Board of Directors
                                 /s/James H. Blanchard
                                 JAMES H. BLANCHARD
                                 Chairman of the Board, Synovus Financial Corp.

Columbus, Georgia
March 7, 1997
    


                                   APPENDIX A

PROXY                                                                      PROXY
[X] PLEASE MARK VOTES AS IN THIS EXAMPLE

- ----------------------------------------
SYNOVUS FINANCIAL CORP.
- -----------------------------------------
               
The undersigned hereby appoints                                  With-  For all
Thomas J. Prescott and Anne G. Dawahare                    For   hold   Except 
as Proxies, each with full power of           1.)To elect  [ ]   [ ]    [ ]    
substitution, and hereby authorizes them         Class III                     
to represent and to vote as designated below     Directors of Synovus.        
all the shares of common stock of Synovus        
Financial Corp. ("Synovus") held on record       Nominees:                     
by the undersigned or with respect to which      Daniel P. Amos, Richard Y.    
the undersigned is entitled to vote on           Bradley, John P. Illges, III, 
February 12, 1997 at the Annual Meeting of       William B. Turner and George  
Shareholders to be held on April 17, 1997        C. Woodruff, Jr.              
or any adjournment thereof.                      
                                                 INSTRUCTION: To withhold      
                                                 authority to vote for any     
                                                 individual nominee for Class 
                                                 III director  of Synovus, mark
                                                 the "For All Except" box and 
                                                 strike a line through that 
                                                 nominee's name in the list 
                                                 above.        

RECORD DATE SHARES:                                        
                                              
                                               
                                               
                                               

                                                  THIS PROXY WHEN PROPERLY 
                                                  EXECUTED WILL BE VOTED IN 
                                                  ACCORDANCE WITH ANY 
                                                  INSTRUCTION INDICATED 
                                                  HEREIN. IF NO INDICATION IS 
                                                  MADE, IT WILL BE VOTED IN 
                                                  FAVOR OF THE PROPOSAL 
                                                  LISTED HEREIN.              
                                                  
                                                  The Board of  Directors  is
                                                  not  aware of  any  matters
                                                  likely to be presented  for
                                                  action   at   the    Annual
                                                  Meeting   of   Shareholders
                                                  other   than   the   matter
                                                  listed herein.  However, if
                                                  any   other   matters   are
                                                  properly brought before the
                                                  Annual Meeting, the persons
                                                  named  in  this   Proxy  or
                                                  their substitutes will vote
                                                  upon such other  matters in
                                                  accordance  with their best
                                                  judgement.  This  Proxy  is
                                                  revocable at any time prior
                                                  to its use.                
                                                  
                                                  The   undersigned    hereby
                                                  acknowledges   receipt   of
                                                  NOTICE   of   said   ANNUAL
                                                  MEETING   and  said   PROXY
                                                  STATEMENT     and    hereby
                                                  revokes     all     Proxies
                                                  heretofore   given  by  the
                                                  undersigned for said ANNUAL
                                                  MEETING.                   
                                                  
Please be sure to                                 Please sign exactly as your 
sign and date this Proxy.[Date:               ]   name appears on this Proxy. 
Shareholder sign here[                        ]   When shares are held by joint
Co-owner sign here[                           ]   tenants, both must sign. When
                                                  signing in a fiduciary or 
                                                  representative capacity, give
                                                  your full title as such. If a
                                                  corporation, please sign in
                                                  full corporate name by an 
                                                  authorized officer. If a 
                                                  partnership, please sign in
                                                  full partnership name by an
                                                  authorized person.

                                                  IN  ADDITION  TO VOTING AND
                                                  SIGNING  THIS  PROXY,   YOU
                                                  MUST ALSO COMPLETE AND SIGN
                                                  THE  CERTIFICATION  ON  THE
                                                  REVERSE  SIDE OF THIS PROXY
                                                  TO BE ENTITLED TO TEN VOTES
                                                  PER SHARE.                 
DETACH CARD                                                        DETACH CARD
                                                  
                             SYNOVUS FINANCIAL CORP.
                Post Office Box 120, Columbus, Georgia 31902-0120
        ANNUAL MEETING OF SHAREHOLDERS TO BE HELD APRIL 17, 1997 - THIS
             PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS.
            THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THE PROPOSAL
                               LISTED ABOVE.

[X] PLEASE MARK BOXES AS IN THIS EXAMPLE

                         CERTIFICATE OF BENEFICIAL OWNER
             INSTRUCTIONS: Please provide the required information.
                  THIS CERTIFICATE MUST BE SIGNED TO BE VALID.

                                                                    Yes      No
A. Are you the beneficial owner, in all capacities, of more than    [ ]     [ ]
   506,250 shares of Synovus Common Stock?
   If you answered "No" to Question A, do not answer Questions
   B or C. Your shares of Synovus Common Stock represented by the 
   Proxy on the reverse side of this Certificate are entitled to 
   ten votes per share.

B. If your answer to Question A was "Yes," have you acquired more 
   than 506,250 shares of Synovus Common Stock since February 12,   [ ]     [ ]
   1993(including shares received as a stock dividend since 
   February 12, 1993)?                                                         
   If you answered "No" to Question B, do not answer Question C.
   Your shares of Synovus Common Stock represented by the Proxy 
   on the reverse side of this Certificate are entitled to ten 
   votes per share.

C. If you answered "Yes" to Question B, please describe the date and nature  
   of your  acquisition  of all  shares  of  Synovus  Common  Stock you have  
   acquired since February 12, 1993  (including  shares acquired as a result  
   of a stock dividend since February 12, 1993). Your response to Question C  
   will  determine  which,  if any,  of the shares of Synovus  Common  Stock  
   represented by the Proxy on the reverse side of this  Certificate will be  
   entitled to ten votes per share.                                           
                                                                              
   

   [Date                   ]        To the best of my knowledge and belief, the 
                                    information provided herein is true and 
                                    correct. I understand that the Board of 
                                    Directors of Synovus Financial Corp. may 
                                    require me to provide additional information
                                    or evidence to document my beneficial 
                                    ownership ofthese shares and I agree to   
[Signature                     ]    provide such evidence if so requested.
                                                               
                                                                                
                                        








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