CHURCHILL DOWNS INC
10-Q, 1996-11-14
RACING, INCLUDING TRACK OPERATION
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                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549


(X)   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                  SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended:  September 30, 1996

                                       OR

(  )  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                  SECURITIES EXCHANGE ACT OF 1934

for the transition period from _________________________to______________________
Commission file number                                0-1469
                          CHURCHILL DOWNS INCORPORATED
             (Exact name of registrant as specified in its charter)

         KENTUCKY                                                  61-0156015
(State or other jurisdiction of                              (IRS Employer
incorporation or organization)                               Identification No.)

                    700 CENTRAL AVENUE, LOUISVILLE, KY 40208
                    (Address of principal executive offices)
                                   (Zip Code)

                                 (502) 636-4400
              (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

                             Yes   X     No______

The number of shares  outstanding  of  registrant's  common stock at November 5,
1996 was 3,654,264 shares.

                                    Page 1 of 33

<PAGE>



                            CHURCHILL DOWNS INCORPORATED

                                      I N D E X


                                                                  PAGES

PART I.  FINANCIAL INFORMATION

   ITEM 1.  Condensed Consolidated Financial Statements (Unaudited)

            Condensed Consolidated Balance Sheets, September 30, 
            1996, December 31, 1995 and September 30, 1995           3

            Condensed Consolidated Statements of Operations
            for the nine months ended September 30, 1996 and 1995    4

            Condensed Consolidated Statements of Operations
            for the three months ended September 30, 1996 and 1995   5

            Consolidated Statement of Stockholders' Equity
            for the nine months ended September 30, 1996             6

            Condensed Consolidated Statements of Cash Flows for the
            nine months ended September 30, 1996 and 1995            7

            Condensed Notes to Consolidated Financial Statements  8-10

   ITEM 2.  Management's Discussion and Analysis of Financial
            Condition and Results of Operations                  11-21

PART II.  OTHER INFORMATION AND SIGNATURES

   ITEM 6.  Exhibits and Reports on Form 8-K                        22

   Signatures                                                       23

   Exhibit Index                                                    24

   Exhibit                                                       24-32


                                    Page 2 of 33

<PAGE>


<TABLE>
<CAPTION>

                            CHURCHILL DOWNS INCORPORATED
                       CONDENSED CONSOLIDATED BALANCE SHEETS
                                     (UNAUDITED)

                                    September 30,   December 31,      September 30,
  ASSETS                               1996              1995              1995
                                      -----------    -----------      ------------
Current assets:
<S>                                   <C>            <C>               <C>
  Cash and cash equivalents           $ 9,546,648    $ 5,856,188       $ 3,597,668
  Accounts receivable                   3,152,738      2,098,901         1,226,462
  Other current assets                    263,007        549,820           814,263
                                      -----------    -----------       -----------
    Total current assets               12,962,393      8,504,909         5,638,393

Other assets                            3,822,956      4,632,044         4,821,299

Property, plant and equipment          99,743,493     97,451,463        97,137,205
Less accumulated depreciation         (36,141,096)   (33,101,934)      (33,121,064)
                                      -----------    -----------       -----------
                                       63,602,397     64,349,529        64,016,141
                                      -----------    -----------       -----------
                                      $80,387,746    $77,486,482       $74,475,833
                                      ===========    ===========       ===========

   LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Notes payable                       $    70,097    $    70,097       $   425,213
  Accounts payable                     13,000,577      6,517,508         7,358,218
  Accrued expenses                      3,577,485      3,310,882         1,577,186
  Dividends payable                            --      1,892,302                --
  Income taxes payable                  2,569,508      1,049,508         1,636,008
  Deferred revenue                      1,825,689      6,098,541         1,428,016
                                     ------------   ------------       -----------
    Total current liabilities          21,043,356     18,938,838        12,424,641
Notes payable                           2,885,784      6,351,079         7,088,059
Outstanding mutuel tickets 
  (payable after one year)              2,564,265      2,256,696         2,517,399
Deferred compensation                   1,092,562        871,212         1,056,554
Deferred income taxes                   2,415,500      2,415,500         2,248,000
Minority interest                         175,391             --           163,800

Stockholders' equity:
  Preferred stock, no par value;
    authorized, 250,000 shares; issued, none
  Common stock, no par value; authorized,
    10 million shares; outstanding,
    3,654,264 shares, September 30, 1996;
    3,784,605 shares, December 31, 1995;
    3,784,605 shares, 
    September 30, 1995                  3,493,013      3,504,388         3,504,388
  Retained earnings                    46,851,050     43,486,460        45,878,858
  Deferred compensation costs            ( 68,175)      (272,691)         (340,866)
  Note receivable for common stock        (65,000)       (65,000)          (65,000)
                                     ------------   ------------      ------------
                                       50,210,888     46,653,157        48,977,380
                                      -----------    -----------       -----------
                                      $80,387,746    $77,486,482       $74,475,833
                                      ===========    ===========       ===========

<FN>

The  accompanying  notes  are an  integral  part of the  consolidated  financial
statements.
</FN>
</TABLE>

                                    Page 3 of 33

<PAGE>





                          CHURCHILL DOWNS INCORPORATED

          CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS for the nine
                    months ended September 30, 1996 and 1995
                                   (Unaudited)

                                                 NINE MONTHS ENDED SEPTEMBER 30,
                                                     1996              1995
                                                  -----------       ------------
Net revenues                                      $80,141,506       $71,169,949
Operating expenses                                 61,064,016        54,372,612
                                                  -----------       -----------

  Gross profit                                     19,077,490        16,797,337

Selling, general and administrative expenses        5,665,668         5,586,844

  Operating income                                 13,411,822        11,210,493
                                                  -----------       -----------

Other income (expense):
  Interest income                                     214,924           165,085
  Interest expense                                   (238,515)         (405,801)
  Miscellaneous, net                                  296,244           203,454
                                                  -----------       -----------

                                                      272,653          ( 37,262)
                                                  -----------       -----------

  Earnings before income taxes                     13,684,475        11,173,231

Federal and state income taxes                     (5,490,000)       (4,470,000)
                                                  -----------       -----------

  Net earnings                                    $ 8,194,475       $ 6,703,231
                                                  ===========       ===========

Net earnings per share (based on
  weighted average shares outstanding of
  3,747,195 and 3,785,494 in 1996 and 1995,
  respectively)                                        $ 2.19            $ 1.77
                                                       ======            ======


The  accompanying  notes  are an  integral  part of the  consolidated  financial
statements.



                                    Page 4 of 33

<PAGE>



                          CHURCHILL DOWNS INCORPORATED

          CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS for the three
                    months ended September 30, 1996 and 1995
                                   (Unaudited)

                                                THREE MONTHS ENDED SEPTEMBER 30,
                                                    1996               1995
                                                 -----------        ------------
Net revenues                                     $13,981,302        $13,222,206
Operating expenses                                14,995,938         14,620,909
                                                 -----------        -----------

  Gross profit (loss)                             (1,014,636)        (1,398,703)

Selling, general and administrative expenses       1,767,794          2,173,521
                                                 -----------        -----------

  Operating income (loss)                         (2,782,430)        (3,572,224)
                                                 -----------        -----------

Other income (expense):
  Interest income                                    120,293             68,142
  Interest expense                                      (292)           (49,069)
  Miscellaneous, net                                 171,441            105,447
                                                 -----------        -----------

                                                     291,442            124,520
                                                 -----------        -----------

  Earnings (loss) before income tax benefit       (2,490,988)        (3,447,704)

Federal and state income tax benefit                 910,000          1,273,000
                                                 -----------        -----------

  Net earnings (loss)                            $(1,580,988)       $(2,174,704)
                                                 ===========        ===========

Net earnings (loss) per share (based on
  weighted  average shares  outstanding of
  3,704,721 and 3,786,119 in 1996 and 1995,
  respectively)                                      $(  .43)           $(  .57)
                                                     =======            =======


The  accompanying  notes  are an  integral  part of the  consolidated  financial
statements.


                                    Page 5 of 33

<PAGE>

<TABLE>
<CAPTION>


                            CHURCHILL DOWNS INCORPORATED

                   CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY

                 For the nine month period ended September 30, 1996

                                                          Note         Deferred
                                Common     Retained  Receivable for  Compensation
                                 Stock     Earnings   Common Stock      Costs        Total
<S>                         <C>          <C>          <C>            <C>          <C>    
Balances December 31, 1995  $ 3,504,388  $43,486,460  $    (65,000)  $ (272,691)  $46,653,157

Net earnings                               8,194,475                                8,194,475

Deferred compensation
   amortization                                                         204,516       204,516

Issuance of common stock        112,941                                               112,941

Repurchase of common stock     (124,316)  (4,829,885)                              (4,954,201)
                            ------------ ------------ -------------  -----------  ------------

Balances September 30, 1996 $ 3,493,013  $46,851,050  $    (65,000)  $  (68,175)  $50,210,888
                            ===========  ===========  ============   ==========   ===========


<FN>

The  accompanying  notes  are an  integral  part of the  consolidated  financial
statements.
</FN>
</TABLE>


                                    Page 6 of 33

<PAGE>



                          CHURCHILL DOWNS INCORPORATED

                 CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
              for the nine months ended September 30, 1996 and 1995
                                   (Unaudited)
                                                 NINE MONTHS ENDED SEPTEMBER 30,
                                                      1996             1995
                                                  -----------       ------------
Cash flows from operating activities:
  Net earnings                                    $ 8,194,475       $ 6,703,231
  Adjustments to reconcile net earning to
    net cash provided by operating activities:
  Depreciation and amortization                     3,441,832         3,476,628
  Increase (decrease) in cash resulting from
    changes in operating assets and liabilities:
      Accounts receivable                          (1,053,837)        1,050,756
      Other current assets                            286,813           (72,703)
      Income taxes payable                          1,520,000         1,636,008
      Deferred revenue                             (4,272,852)       (4,714,095)
      Accounts payable and accrued expenses         7,483,107         2,020,444
      Minority interest                               175,391                --
      Other                                           406,418         1,637,571
                                                  -----------        ----------
    Net cash provided by operating activities      16,181,347        11,737,840
                                                  -----------        ----------

Cash flows from investing activities:
  Additions to property, plant and equipment, net  (2,292,030)       (7,599,504)
    Net cash used in investing activities          (2,292,030)       (7,599,504)

Cash flows from financing activities:
  Decrease in bank note payable, net               (3,465,295)       (1,170,042)
  Dividend paid                                    (1,892,302)       (1,891,659)
  Common stock issued                                 112,941                --
  Common stock repurchased                         (4,954,201)               --
                                                  -----------       -----------
    Net cash used in financing activities         (10,198,857)       (3,061,701)
                                                  ------------      -----------
Net increase in cash and cash equivalents           3,690,460         1,076,635
Cash and cash equivalents, beginning of period      5,856,188         2,521,033
                                                  -----------       -----------
Cash and cash equivalents, end of period          $ 9,546,648       $ 3,597,668
                                                  ===========       ===========

Supplemental disclosures of cash flow 
  information:  Cash paid during the period
  for:
  Interest                                        $   261,182       $   355,610
  Income taxes                                    $ 3,770,000       $ 2,790,000

  The  accompanying  notes are an integral  part of the  consolidated  financial
statements.

                                    Page 7 of 33

<PAGE>



                          CHURCHILL DOWNS INCORPORATED

          CONDENSED NOTES TO CONSOLIDATED FINANCIAL STATEMENTS for the
                  nine months ended September 30, 1996 and 1995
                                   (Unaudited)

            1.  Because  of  the  seasonal  nature  of the  Company's  business,
revenues and operating results for any interim quarter are not indicative of the
revenues and operating  results for the year and are not necessarily  comparable
with  results for the  corresponding  period of the previous  year.  The Company
normally earns a substantial  portion of its net income in the second quarter of
each year during which the Kentucky  Derby is run. The Kentucky  Derby is run on
the first Saturday in May.

            During  the  nine  months  ended  September  30,  1996  the  Company
conducted  simulcast  receiving  wagering for 1,115  location  days. The Company
operated simulcast wagering at its Sports Spectrum site in Louisville,  Kentucky
for 160  days  during  the  nine  month  period,  compared  to 163 days in 1995.
Additionally, the Company conducts whole card simulcast wagering on-track during
its  Churchill  Downs live meets.  Through  its  subsidiary,  Hoosier  Park L.P.
("HPLP"), the Company conducted simulcast wagering at its racetrack in Anderson,
Indiana and at three simulcast wagering facilities located in Merrillville,  Ft.
Wayne and Indianapolis,  Indiana for a total of 955 days compared to 542 days in
1995 when only three facilities were operating for a portion of the year.

            2. The accompanying  consolidated financial statements are presented
in accordance with the requirements of Form 10-Q and consequently do not include
all of the  disclosures  normally  required  by  generally  accepted  accounting
principles or those  normally made in the Company's  annual report on Form 10-K.
The year end  condensed  balance  sheet data was derived from audited  financial
statements,  but does not include all disclosures required by generally accepted
accounting  principles.  Accordingly,  the  reader of this Form 10-Q may wish to
refer to the  Company's  Form 10-K for the period  ended  December  31, 1995 for
further  information.  The accompanying  consolidated  financial statements have
been prepared in accordance with the registrant's customary accounting practices
and have  not been  audited.  In the  opinion  of  management,  all  adjustments
necessary for a fair  presentation  of this  information  have been made and all
such adjustments are of a normal recurring nature.

            3. On January  26,  1994,  the  Company,  through  its wholly  owned
subsidiary,  Churchill Downs Management  Company  ("CDMC"),  purchased  Anderson
Park,  Inc.  ("API")  for  approximately   $1,950,000.   API  owned  an  Indiana
Standardbred  racing  license  and was in the process of  constructing  a racing
facility in Anderson,  Indiana.  Subsequently,  the facility was completed  and,
contemporaneously  with the  commencement of operations on September 1, 1994 the
net assets of API were  contributed  to a newly  formed  partnership,  HPLP,  in
return for an 87% general partnership interest.





                                    Page 8 of 33

<PAGE>



                          CHURCHILL DOWNS INCORPORATED

          CONDENSED NOTES TO CONSOLIDATED FINANCIAL STATEMENTS for the
            nine months ended September 30, 1996 and 1995 (continued)
                                   (Unaudited)


            In December  1995, the Company  entered into a Partnership  Interest
Purchase Agreement with Conseco HPLP, L.L.C.  ("Conseco") for the sale of 10% of
the Company's  partnership interest in HPLP to Conseco.  This sale was closed on
May 31, 1996. The purchase price for the 10%  partnership  interest was $218,390
and the transaction also included a payment of $2,603,514 for the acquisition of
a 10%  interest  in the debt  owed by HPLP to CDMC at face  value of debt at the
date of the closing.  Conseco and Pegasus Group,  Inc.  ("Pegasus")  are limited
partners of HPLP and API continues to be the sole general  partner of HPLP. This
sale is not anticipated to have any material effect on operations in 1996.

            From May 31, 1996 through  December 31, 1998,  Conseco has an option
to  purchase  from API an  additional  47%  partnership  interest in HPLP and an
additional  47% interest in the debt owed by HPLP to CDMC. The purchase price of
the additional  partnership  interest will be  approximately  $6,222,000 and the
purchase price of the additional debt will be  approximately  $15,934,000.  This
purchase  is subject to the  approval of the Indiana  Horse  Racing  Commission.
Following this purchase,  Conseco will be the sole general  partner of HPLP, and
API and Pegasus will be limited partners of HPLP with  partnership  interests of
30% and 13%,  respectively.  CDMC will  continue to have a long-term  management
agreement  with HPLP  pursuant  to which  CDMC has  operational  control  of the
day-to-day affairs of HPLP and its related simulcast operations.

            4.  During the nine month  period  ended  September  30,  1996,  the
Company  acquired  58,650  shares  of  its  common  stock  at a  total  cost  of
$2,346,001,  and  75,600  shares at a total  cost of  $2,608,200.  Additionally,
during  this  period the  Company  issued  3,909  shares of its common  stock to
employees  under  its  Stock  Purchase  Plan for  total  proceeds  of  $112,941.
Quarterly  earnings per share  amounts do not add to  year-to-date  earnings per
share for 1996 because of these changes in the number of outstanding shares.

            5. The Company has an unsecured $20,000,000 bank line of credit with
various options for the interest rate, none of which are greater than the bank's
prime rate. Borrowings are payable on January 31, 1997. There were no borrowings
outstanding  at  September  30,  1996  and  $6.0  million  in  borrowings   were
outstanding at September 30, 1995.

            6. On January 22,  1992,  the  Company  acquired  certain  assets of
Louisville  Downs,   Incorporated  for  $5,000,000.  In  conjunction  with  this
purchase,  the Company withheld $1,000,000 from the amount due to the sellers to
offset certain costs related to the remediation of  environmental  contamination
associated  with  underground  storage tanks at the site.  All of the $1,000,000
hold back has been utilized as of December 31, 1995.



                                    Page 9 of 33

<PAGE>



                          CHURCHILL DOWNS INCORPORATED

          CONDENSED NOTES TO CONSOLIDATED FINANCIAL STATEMENTS for the
            nine months ended September 30, 1996 and 1995 (continued)
                                   (Unaudited)


            It is not anticipated  that the Company will have any liability as a
result  of  compliance  with  environmental  laws  with  respect  to  any of the
Company's  property.  Compliance  with  environmental  laws  has  not  otherwise
affected  development and operation of the Company's property and the Company is
not  otherwise  subject to any  material  compliance  costs in  connection  with
federal or state environmental laws.

            7. Certain balance sheet and statement of operations items have been
reclassified in the prior year to conform to current period presentation.


                                   Page 10 of 33

<PAGE>



                            CHURCHILL DOWNS INCORPORATED

        ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                             AND RESULTS OF OPERATIONS


RESULTS OF OPERATIONS

            This   discussion   and  analysis   contains  both   historical  and
forward-looking information. The forward-looking statements are made pursuant to
the safe harbor  provisions of the Private  Securities  Litigation Reform Act of
1995.  Forward-looking statements may be significantly impacted by certain risks
and uncertainties  described herein,  and in the Company's annual report on Form
10-K for the year ended December 31, 1995.

            The Company's principal business is conducting  pari-mutuel wagering
on Thoroughbred  and  Standardbred  horse races. For many years, the Company has
conducted  live  Spring  and Fall  race  meetings  for  Thoroughbred  horses  in
Kentucky. In 1988, the Company began in-state simulcasting ("intertrack") of its
live races,  except those run on Kentucky Derby Day, by sending its video signal
to other  locations in Kentucky for purposes of  pari-mutuel  wagering  into the
Company's mutuel pool. In 1989, the Company commenced  operations as a receiving
track for  intertrack  simulcasting.  During  November  1991,  the Company began
interstate  simulcasting for all of the live races with the receiving  locations
participating  in the  Company's  mutuel pool.  The Kentucky  Derby and Kentucky
Oaks, which are run on the first weekend in May of each year, continue to be the
Company's outstanding attractions.  In 1995, for the first time, Churchill Downs
offered the simulcast of its races on Kentucky  Derby Day to  racetracks  within
Kentucky and continued the practice in 1996.  In 1996,  Derby weekend  accounted
for  approximately 30% of total on-track  pari-mutuel  wagering and 35% of total
on-track  attendance  for the 1996 Spring Meet. In July 1994,  the Company began
whole card simulcasting  whereby the Company imports a full program or race card
from host tracks located  outside the state for pari-mutuel  wagering  purposes.
Whole card simulcasting has created a major new wagering opportunity for patrons
of the Company in both Kentucky and Indiana.

            The Company,  through its  subsidiary,  HPLP, is majority  owner and
operator of  Indiana's  only  pari-mutuel  racetrack,  Hoosier Park at Anderson.
Hoosier Park  conducted two Harness race meets,  as well as simulcast  wagering,
during its first 16 months of operation.  During 1995  improvements were made to
Hoosier  Park for the track's  inaugural  Thoroughbred  meet.  From January 1995
through  October  1995,  the Company  opened  off-track  wagering  facilities in
Merrillville, Fort Wayne and downtown Indianapolis, Indiana. The license for the
fourth facility in Jeffersonville,  Indiana was surrendered in July 1995 because
ownership of the tentative  site was in question and resolution was not expected
in the near future. The Company is continuing to evaluate sites for the location
of a fourth satellite wagering facility.

            The  Company's  principal  sources  of income are  commissions  from
on-track   pari-mutuel  wagers,   commissions  from  intertrack  and  fees  from
interstate  simulcast  wagers,  admissions and seating,  concession  commissions
(primarily for the sale of food and beverages),  and license,  rights, broadcast
and  sponsorship  fees.  The Company's  primary  source of income is pari-mutuel
wagering.


                                   Page 11 of 33

<PAGE>



                          CHURCHILL DOWNS INCORPORATED

       ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                      AND RESULTS OF OPERATIONS (continued)


            In Kentucky,  licenses to conduct  Thoroughbred race meetings and to
participate  in  simulcasting  are  approved  annually  by the  Kentucky  Racing
Commission  based upon  applications  submitted by the  racetracks  in Kentucky,
including the Company.  Based on gross figures for on-track pari-mutuel wagering
and attendance,  the Company is the leading Thoroughbred  racetrack in Kentucky.
In  Kentucky,  the  Company  has been  granted a license to conduct  live racing
during the period from April 27, 1996,  through June 30, 1996,  and from October
27, 1996,  through  November 30, 1996,  for a total of 78 racing days. For 1997,
the Company has been granted a license to conduct live racing  during the period
from April 26 through  June 29, 1997,  and from October 26 through  November 29,
1997.

            In Indiana,  licenses to conduct live  Standardbred and Thoroughbred
race meetings and to participate in  simulcasting  are approved  annually by the
Indiana  Horse  Racing  Commission  based  upon  applications  submitted  by the
Company.  Currently,  the Company is the only  facility  in Indiana  licensed to
conduct live  Standardbred or  Thoroughbred  race meetings and to participate in
simulcasting.  In Indiana,  the Company has  received a license to conduct  live
racing for a total of 133 racing days,  including 80 days of Standardbred racing
from April 25,  1996  through  September  2, 1996,  and 53 days of  Thoroughbred
racing from  September  20, 1996  through  November  30,  1996.  The Company has
requested  a license  to conduct  live  racing in 1997 for a total of 140 racing
days,  including 85 days of Standardbred racing from April 24 through August 24,
1997, and 55 days of Thoroughbred  racing from September 12 through November 25,
1997. The Indiana Horse Racing  Commission  must rule on the request by December
31,  1996.  The  Company  does  not  anticipate   that  it  will  receive  dates
substantially different from the dates requested.



                                   Page 12 of 33

<PAGE>





                          CHURCHILL DOWNS INCORPORATED

       ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                      AND RESULTS OF OPERATIONS (continued)


            The  Company  operated  two live  racing  facilities  and  conducted
simulcast  wagering  at four  locations  during  the  nine  month  period  ended
September 30, 1996. The chart below summarizes the results of these operations.
<TABLE>
<CAPTION>
                                       KENTUCKY                           INDIANA
                     Nine Months    Nine Months       %       Nine Months      Nine Months       %
                   Ended Sept. 30, Ended Sept. 30, Increase  Ended Sept. 30, Ended Sept. 30,  Increase
                        1996            1995      (DECREASE)      1996           1995        (DECREASE)
                   --------------- --------------- --------- --------------- --------------- ---------
ON-TRACK
- --------
<S>                    <C>          <C>             <C>       <C>             <C>               <C>  
  Number of Race Days           48           46       4%               89              126      (35)%
  Attendance               685,228      686,189       0           118,928          204,114      (42)
  Handle               $95,077,056  $88,436,906       8       $14,075,998      $20,492,181      (31)
  Avg. daily attendance     14,276       14,917      (4)            1,336            1,620      (18)
  Avg. daily handle    $ 1,980,772   $1,922,541       3          $ 86,834        $ 162,636      (47)
  Per capita handle        $138.75      $128.88       8            $64.98          $100.40      (35)

INTERTRACK/SIMULCAST-HOST 
     (SENDING)
  Number of Race Days           48           46       4                89              108      (18)
  Handle              $245,018,693 $137,265,922      78       $ 6,118,208       $7,802,709      (22)
  Avg. daily handle     $5,104,556   $2,984,042      71          $ 68,744        $  72,247      ( 5)

INTERTRACK/SIMULCAST-RECEIVING*
  Number of Race Days          160          163      (2)              955              542       76
  Attendance               361,018      377,254      (4)               **          225,091       **
  Handle               $95,883,152  $89,630,038       7       $87,991,052      $63,046,805       40
  Avg. daily attendance      2,256        2,314      (3)               **              415       **
  Avg. daily handle       $599,270     $549,878       9          $ 92,137         $116,323      (21)
  Per capita handle        $265.59      $237.59      12                **          $280.09       **

<FN>
*     The Company's Indiana operations include three separate simulcast wagering
      facilities.

**    Attendance figures are not kept for the off-track  wagering  facilities in
      Indianapolis, Fort Wayne, or for simulcast-receiving at Hoosier Park.
</FN>
</TABLE>


                                   Page 13 of 33

<PAGE>



                            CHURCHILL DOWNS INCORPORATED

        ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                       AND RESULTS OF OPERATIONS (continued)


            With the advent of whole card  simulcasting,  the  Company  conducts
interstate  simulcasting  virtually  year-round on multiple racing programs each
day from around the nation.  The number of receiving  days has increased in 1996
when compared to 1995 because of additional  off-track wagering facilities being
opened in Indiana.  During  1995,  simulcast  wagering  was being  conducted  at
Hoosier  Park  in  Anderson,   Indiana  and   beginning   January  25,  1995  at
Merrillville,  Indiana.  Two additional  simulcast facilities were opened during
1995,  one  in  Ft.  Wayne,  Indiana  on  April  25,  1995,  and  the  other  in
Indianapolis,  Indiana in October 25, 1995.  Simulcast wagering was conducted at
all four  facilities  throughout the nine month period ended September 30, 1996.
For 1996, the Company has been granted a license to operate simulcast  receiving
locations in Kentucky and Indiana for any and all possible  dates from January 1
through  December 31 and intends to receive  simulcasting  on all possible days.
Hoosier Park may  ultimately  be  supported by a fourth whole card  simulcasting
facility. An increase in the number of days or facilities is expected to enhance
operating results.

         Because the business of the Company is seasonal,  the number of persons
employed  will vary  throughout  the year.  Approximately  600  individuals  are
employed on a permanent year-round basis. During the live race meetings, as many
as 2,600 persons are employed.

         By the end of the  second  quarter  of  1997,  as many as five  Indiana
riverboats  may be  operating  along the Ohio  River,  with one of the  nation's
largest  complexes to be located 10 miles from  Louisville  in Harrison  County,
Indiana.  Studies project that direct  competition with these boats could result
in as much as a 30% decline in on-track  wagering at  Churchill  Downs and a 20%
decline  in Sports  Spectrum  business.  In  response,  the  Company's  Board of
Directors  passed a  resolution  at its June 13, 1996  meeting  instructing  the
Company's  management to aggressively  pursue alternative forms of gaming at its
racetrack  facilities in  Louisville.  The  integration  of  alternative  gaming
products at the racetrack is one of four core business  strategies  developed by
the Company to grow its live racing program. Management has been positioning the
Company to compete in this  changing  environment  for the past several years by
strengthening  its flagship  operations,  increasing its share of the interstate
simulcast  market,  and  geographically  expanding  its racing  operations  into
Indiana. The Company currently is working to build a consensus within Kentucky's
horse industry for a plan to offer  alternative  gaming products  exclusively at
state racetracks.

         On May 7, 1996 the Company purchased 58,650 shares of common stock at a
total cost of  $2,346,001.  On August 2, 1996 the Company issued 3,909 shares of
it common stock to employees under its Stock Purchase Plan for total proceeds of
$112,941.  Additionally,  on  September  27, 1996 the Company  purchased  75,600
shares of common  stock at a total cost of  $2,608,200.  These  purchases  had a
positive effect on earnings per share, adding $.01 to earnings per share for the
quarter  ended  September  30, 1996 and $.02 to earnings  per share for the nine
month period ended  September 30, 1996. The Company  expects 1996 total earnings
per share to benefit by approximately $.03 as a result of the purchases.

                                   Page 14 of 33

<PAGE>



                            CHURCHILL DOWNS INCORPORATED

        ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                       AND RESULTS OF OPERATIONS (continued)


COMPARISON OF NINE MONTHS ENDED SEPTEMBER 30, 1996 TO 1995

         Net revenue  during the nine months ended  September 30, 1996 increased
$9.0 million.  Kentucky operations contributed 39%, or $3.5 million to the total
increase,  with  Simulcast-Host  showing the largest  increase at $1.5  million.
Simulcast-Host  represents revenues generated by transmitting the Company's live
races at  Churchill  Downs  outside the state of Kentucky to outlets  across the
nation.  The  number  of  outlets  increased  from  226 in 1995 to 401 in  1996.
On-track  wagering on the Company's live races at Churchill Downs was 3.2% below
1995.  This  decrease  was  offset by an  increase  in  wagering  on whole  card
simulcast races during 41 days of the live meet.

         Indiana  operations  contributed  $5.5 million,  or 61%, to the revenue
increase.  Simulcast-Receiving  increased $6.6 million  primarily as a result of
the increase in the number of receiving  facilities  in 1996.  On-track  revenue
decreased at Hoosier Park by $1.9 million when compared to 1995 primarily due to
the Standardbred live racing meet starting three weeks later and having one less
race day per week this year,  resulting in 24 fewer race days this year, as well
as 13 fewer race days this year due to the  Thoroughbred  race meet starting one
month  later  in  1996.  Riverboat  admissions  revenue,  which  is the  Indiana
riverboat  admissions tax that is payable to licensed  racetrack  facilities per
Indiana state law, has increased by $1.1 million in 1996, as this tax was not in
effect during the nine month period ended September 1995.



                                   Page 15 of 33

<PAGE>


<TABLE>


                            CHURCHILL DOWNS INCORPORATED

        ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                       AND RESULTS OF OPERATIONS (continued)

<CAPTION>

                                                                                                                NET REVENUE SUMMARY
                         Nine Months           Nine Months              1996 VS. 1995
                            Ended       % To    Ended        % To
                        September 30,  Total  September 30,  Total       $           %
                            1996      Revenue    1995       Revenue    Change     Change
                        ------------- ------- ------------- -------    ------     ------
Pari-Mutuel Revenue:
<S>                       <C>           <C>    <C>            <C>    <C>           <C>  
  On-track                $16,005,640    20%   $18,062,027     25%   $(2,056,387)  (11)%
  Intertrack-Host           4,906,386     6      4,215,982      6        690,404    16
  Simulcast-Receiving      26,731,940    33     19,320,361     27      7,411,579    38
  Simulcast Host            7,473,423     9      5,952,802      8      1,520,621    26
                         ------------   ----  ------------    ----   ------------   ---
                          $55,117,389    68%   $47,551,172     66%   $ 7,566,217    16%

Admission & Seat Revenue   10,978,504    14     11,089,122     16       (110,618)   (1)

License, Rights, Broadcast
  & Sponsorship Fees        5,390,737     7      5,425,232      8        (34,495)   (1)

Concession Commission       2,152,272     3      2,096,468      3         55,804     3

Program Revenue             2,457,357     3      2,257,842      3        199,515     9

Riverboat Admissions
  Revenue                   1,073,188     1              0      0      1,073,188    N/A

Derby Corporate Village     1,128,270     1        998,940      1        129,330    13

Other                       1,843,789     3      1,751,173      3         92,616     5
                          -----------   ----   -----------    ----   -----------   ----  
                          $80,141,506   100%   $71,169,949    100%   $ 8,971,557    13%
                          ===========   ====   ===========    ====   ===========   ====

</TABLE>


                                   Page 16 of 33

<PAGE>



                            CHURCHILL DOWNS INCORPORATED

        ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                       AND RESULTS OF OPERATIONS (continued)


            Operating  expenses  increased  $6.7  million  during the nine month
period.  Gross margin remained  relatively flat,  increasing from 23.6% to 23.8%
through September 30, 1996. Changes in specific expense categories follow.

            Purse expense  increased $2.6 million due largely to the increase in
Simulcast-Receiving  revenue in Indiana as a result of the  increased  number of
receiving locations,  as well as an increase in handle, in 1996. In Kentucky and
Indiana  purse  expense  varies  directly  with  pari-mutuel   revenues  and  is
calculated  as a percentage  of the related  revenue and may change from year to
year pursuant to contract or statute.

            The $779,000 increase in Advertising, Marketing and Publicity is due
largely to the  marketing  of the  satellite  wagering  facilities  in  Indiana.
Approximately  $300,000 was spent as part of an intensive  marketing campaign in
Indiana with  approximately  $150,000  being spent in each of the Fort Wayne and
Hoosier Park (Anderson,  Indiana) areas.  Response to the marketing  efforts was
positive and the goal is to maintain  increased  handle as marketing  support is
reduced.  Additionally,  new marketing programs such as the Twin Spires Club and
Winners Circle  Sponsorship,  along with expenses  incurred in conjunction  with
ESPN's Derby Week coverage, also caused increases during the nine month period.

             Audio, Video and Signal Distribution expense increased $227,000 due
primarily to the additional facility in Indiana.  Totalisator and Simulcast Host
Fee  expenses  increased  for the nine month period  $259,000 and $1.8  million,
respectively.  These  expenses  are related to the  operation  of the  off-track
wagering  facilities in both Kentucky and Indiana.  Totalisator expense is based
on total wagers  taken at the  facilities.  Simulcast  host fees are paid to the
track whose live races are being  simulcast at the  facilities.  As total wagers
increase, these expenses, along with purses, increase accordingly.

            Program expenses increased $285,000 from September 1995 to September
1996. This is primarily attributed to higher paper cost in Kentucky,  as well as
the addition of the third Indiana satellite  wagering facility and a higher than
expected scrap rate in Indiana.

            Maintenance   and   Utilities   increased   $294,000  and  $462,000,
respectively.  General  repairs at the four Indiana  facilities  account for the
increase in  maintenance,  which  includes  expenses for winter storm damage and
supplies.  Utilities  increased  overall  due to the  unseasonably  cold  winter
temperatures and the additional facility in Indiana.

            Facility rent in 1996 is attributable to the Indianapolis  simulcast
facility.

                                   Page 17 of 33

<PAGE>

<TABLE>
<CAPTION>


                            CHURCHILL DOWNS INCORPORATED

        ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                       AND RESULTS OF OPERATIONS (continued)


                                                                                                   OPERATING EXPENSE SUMMARY
                       Nine Months           Nine Months
                        Ended       % To       Ended        % To      1996 VS.  1995
                     September 30,  Total  September 30,    Total        $       %
                           1996    Expense       1995      Expense    Change   Change
Purses:
<S>                    <C>           <C>     <C>           <C>     <C>         <C> 
  On-track             $ 8,399,385    14%    $ 9,143,972    17%    $ (744,587)  (8)%
  Intertrack-Host        2,262,832     4       1,937,552     3        325,280   17
  Simulcast- Receiving   8,605,144    14       6,695,426    12      1,909,718   29
  Simulcast-Host         3,784,604     6       2,633,190     5      1,151,414   44
                      ------------   ----    -----------   ---     -----------  ---
                       $23,051,965    38     $20,410,140    37     $2,641,825   13

Wages and Contract 
  Labor                 11,823,911    19      11,751,919    21         71,992    1

Advertising, Marketing
  & Publicity            2,976,679     5       2,197,422     4        779,257   35

Racing Relations
  & Services             1,036,211     2       1,070,354     2        (34,143)  (3)

Totalisator Expense        967,192     2         707,819     1        259,373   37

Simulcast Host Fee       5,571,135     9       3,807,239     7      1,763,896   46

Audio/Video & Signal
  Distribution Expense   1,720,787     3       1,494,017     3        226,770   15

Program Expense          1,817,351     3       1,532,121     3        285,230   19

Depreciation & 
  Amortization           3,441,832     5       3,401,628     6         40,204    1

Insurance, Taxes &
  License Fees           1,950,288     3       1,932,474     4         17,814    1

Maintenance              1,422,775     2       1,128,888     2        293,887   26

Utilities                2,006,843     3       1,544,668     3        462,175   30

Derby Corporate Village    436,323     1         404,478     1         31,845    8

Facility/Land Rent         484,311     1               0     0        484,311    N/A

Other meeting expense    2,356,413     4       2,989,445     6       (633,032)  (21)
                       -----------   ----    -----------   ----    ----------   ----
                       $61,064,016   100%    $54,372,612   100%    $6,691,404    12%
                       ===========   ====    ===========   ====    ==========   ====

</TABLE>




                                   Page 18 of 33

<PAGE>



                          CHURCHILL DOWNS INCORPORATED

       ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                      AND RESULTS OF OPERATIONS (continued)


            Selling,  general and  administrative  expenses remained  relatively
flat during the nine month period, increasing $79,000.

            Interest  expense  was down  $167,000  as  positive  cash  flow from
operations has allowed the Company to pay down its line of credit.  As of May 7,
1996 the outstanding balance on the line of credit was completely retired.

COMPARISON  OF THREE  MONTHS  ENDED  SEPTEMBER  30, 1996 TO THREE  MONTHS  ENDED
SEPTEMBER 30, 1995

            Net  revenue  increased  $759,000  due  primarily  to an increase in
Indiana  Riverboat  Admissions  revenue.  This  admissions tax was not in effect
during the nine month period ended September 1995.

            Operating  expenses  increased  by  $375,000  primarily  due  to the
increase in Purse Expense related to the increase in Indiana Simulcast-Receiving
revenue. Selling, General, and Administrative expenses decreased $406,000 during
the quarter.  This is primarily due to expenses incurred in 1995 relating to the
opening of the Indianapolis simulcast wagering facility.

COMPARISON  OF THREE MONTHS ENDED  SEPTEMBER 30, 1996 TO THREE MONTHS ENDED JUNE
30, 1996

            Net revenues  decreased  $41.0  million  primarily  due to the $49.2
million in live racing  revenue at Churchill  Downs  during the second  quarter.
Churchill  Downs'  second  quarter  included  48 live racing days versus no live
racing  during the three months ended  September  30,  1996.  This  decrease was
partially  offset  by an  increase  in  simulcast  receiving  days in the  third
quarter.  Operating expenses decreased $18.2 million also due to the live racing
days.

            Selling,  general and administrative  costs for the third quarter of
1996 were $1.8  million,  down from $2.1  million in the quarter  ended June 30,
1996.  This  decrease is primarily due to costs related to the live race meet at
Churchill Downs in the second quarter.



                                   Page 19 of 33

<PAGE>



                          CHURCHILL DOWNS INCORPORATED

       ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                      AND RESULTS OF OPERATIONS (continued)


SIGNIFICANT CHANGES IN THE BALANCE SHEET DECEMBER 31, 1995 TO SEPTEMBER 30, 1996

            The cash  balances at September  30, 1996 were $3.7  million  higher
than  December  31, 1995 due to the cash  generated  during 48 live race days at
Churchill Downs,  principally  Kentucky Derby and Oaks weekend, and 89 live race
days at Hoosier Park. Cash balances during May and June are  historically at the
highest  levels of the year,  and they  decrease as the year  progresses  due to
normal business operations.

            Accounts  receivable at September 30, 1996 were $1.1 million  higher
than  December 31, 1995 due  primarily to the Indiana  Riverboat  Admission  tax
which had not been received as of September 30, 1996. The first riverboat opened
in December 1995.

            Property, plant & equipment increased by $2.3 million as a result of
routine capital spending  throughout the Company, as well as an expansion of the
Churchill Downs General Office.

            Accounts payable at September 30, 1996 were $6.5 million higher than
at  December  31,  1995 due in part to $2.6  million  which was  payable for the
repurchase of Churchill Downs stock. Also, purses payable increased $1.3 million
due to the  Indiana  Riverboat  Admissions  tax and  $610,000  due to the  funds
generated by the Indianapolis simulcast facility. Additionally,  Churchill Downs
owes  the  State of  Kentucky  $701,000  for  mutuel  tickets  which  have  been
outstanding for more than two years.

            Deferred  revenue was lower at September 30, due to the  significant
amount of admission and seat revenue that was received in advance at December 31
and recognized as income in May 1996 for the Kentucky Derby and Oaks.

            Notes  payable  were $3.4  million  lower at  September  30, 1996 as
positive  cash flow has allowed the Company to eliminate  its  outstanding  bank
debt.  However,  Hoosier Park recognized $2.9 million in debt due to the Conseco
purchase of 10% of the partnership.

            Dividends payable decreased by $1.9 million  due  to the  payment of
the dividend in January 1996.

            Income taxes  payable at September  30, 1996 relate to the estimated
expense due for the nine month period,  less any  estimated  tax  payments.  The
increase in earnings  has resulted in a  corresponding  increase in income taxes
payable.



                                   Page 20 of 33

<PAGE>



                            CHURCHILL DOWNS INCORPORATED

        ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                       AND RESULTS OF OPERATIONS (continued)


SIGNIFICANT  CHANGES  IN  THE BALANCE  SHEET SEPTEMBER 30, 1995 TO SEPTEMBER 30,
1996

            Cash balances at September 30, 1996 are $5.9 million above September
30, 1995  principally  due to payments in 1995 for  construction of the wagering
facilities in northern and central Indiana.

            Accounts  receivable at September 30, 1996 are up due to the Indiana
Riverboat Admissions tax.

            Property, plant & equipment increased by $2.6 million due to routine
capital  spending  throughout  the  Company,  as  well  as an  expansion  of the
Churchill Downs General Office.

            Accounts  payable  increased  by $5.6 million  primarily  due to the
amount payable for the repurchase of Churchill  Downs stock.  Additionally,  the
purses payable increased  $600,000 due to the Indiana  Riverboat  Admissions tax
and $600,000 due to a larger carryover from the 1996 Churchill Downs Spring Meet
than in 1995.  Churchill  Downs  also owes the State of  Kentucky  $701,000  for
mutuel tickets which have been outstanding for more than one year.

LIQUIDITY AND CAPITAL RESOURCES

            Working  capital for the nine months  ended  September  30, 1996 and
September 30, 1995 is as follows:

                                               SEPTEMBER  30
                                    ----------------------------------
                                           1996              1995

Working capital deficiency          $( 8,080,963)         $(6,786,248)
Working capital ratio                    .62 to 1          .45 to 1

            The working  capital  deficiency is primarily a result of the nature
and  seasonality  of the Company's  business.  Cash flows provided by operations
were $16.2 million for the nine months ended  September 30, 1996;  $16.5 million
for the twelve  months ended  December 31, 1995;  and $11.7 million for the nine
months ended September 30, 1995.  Management believes cash flows from operations
during 1996 and funds  available  under the Company's  unsecured  line of credit
will be sufficient to fund dividend payments  (historically  about $1.9 million)
and additions and improvements to the property,  plant and equipment and general
office which are expected to be approximately $3.0 million.

            The Company has a  $20,000,000  unsecured  line-of-credit  available
with $20 million  available  at September  30, 1996 to meet working  capital and
other  short-term  requirements.  Management  believes  that the Company has the
ability to obtain additional long-term financing should the need arise.

                                   Page 21 of 33

<PAGE>



                            CHURCHILL DOWNS INCORPORATED

                             PART II. OTHER INFORMATION


Item 6.  EXHIBITS AND REPORTS ON FORM 8-K.

      A.    Exhibit 10 - Churchill Downs Incorporated 1996 Incentive 
                         Compensation Plan

      B.    During the quarter ending September 30, 1996, no Form 8-K's 
            were filed by the Company.



                                   Page 22 of 33

<PAGE>



                                     SIGNATURES


            Pursuant to the requirements of the Securities  Exchange Act of 1934
the  registrant has duly caused this amendment to be signed on its behalf by the
undersigned hereunto duly authorized.



      November 13, 1996                   /S/THOMAS H. MEEKER
                                          Thomas H. Meeker
                                          President



      November 13, 1996                   /S/VICKI L. BAUMGARDNER
                                          Vicki L. Baumgardner, Treasurer
                                         (Principal Financial and
                                          Accounting Officer)


                                   Page 23 of 33

<PAGE>



                                    EXHIBIT INDEX

NUMBERS           DESCRIPTION                               BY REFERENCE TO

(10)(c)           Churchill Downs Incorporated              Page 25
                  Incentive Compensation Plan (1996)

                                   Page 24 of 33




                            CHURCHILL DOWNS INCORPORATED
                         INCENTIVE COMPENSATION PLAN (1996)

                                      ARTICLE 1

                                       PURPOSE

            The purpose of the CHURCHILL DOWNS INCORPORATED INCENTIVE
COMPENSATION   PLAN  is  to  promote  the  interests  of  the  Company  and  its
stockholders  by  providing  greater   incentives  to  officers  and  other  key
management  employees by rewarding them for services  rendered with compensation
in an amount which is directly related to the success of the Company.

                                      ARTICLE 2

                                     DEFINITIONS

            2.1 DEFINITIONS.  The following words and phrases, when used herein,
unless their  context  clearly  indicates  otherwise,  shall have the  following
respective meanings:

                  A.    BENEFICIARY.  A person or persons (natural or otherwise)
     designated by a Participant in accordance with the provisions of Article 8
     to receive any benefits which shall be payable under this Plan.

                  B.    BOARD.  The Board of Directors of Churchill Downs 
     Incorporated.

                  C.    BUDGET.  The annual operating budget approved by the 
     Board for each year during the term of the Plan.

                  D     COMPANY.  Churchill Downs Incorporated and its 
     subsidiaries.

                  E     DISABILITY. A physical or mental condition arising after

     the  Effective  Date hereof which  qualifies a Participant  for  disability
     benefits under the Social Security Act in effect on the date of disability.

                  F     EARNINGS PER SHARE.  The  annual  net  income  of   the 
     Company on  a consolidated  basis,  before  federal and state income taxes,
     after any allowance  for payments  made or to be made under this Plan,  and
     after  inclusion  of  all  extraordinary  revenues  and  deduction  of  all
     extraordinary  expenses,  divided by the  outstanding  common  stock of the
     Company  as of fiscal  year  end,  all as  calculated  in  accordance  with
     generally accepted accounting principles consistently applied and confirmed
     by the audit report of the Company's independent public accountants.

                  G.    EFFECTIVE DATE.  January 1, 1996.

                  H.    INCENTIVE COMPENSATION AWARD.  The award as defined in 
     Article 6.  Such  award  shall be an "Annual Incentive Compensation Award".

                                   Page 25 of 33

<PAGE>



                  I.    PARTICIPANT.  An employee of the Company who is selected
     for  participation in the Plan in accordance with the provisions of Article
     5. For  purposes  of  Articles  7 and 8, the term  Participant  shall  also
     include a former employee who is entitled to benefits under this Plan.

                  J.    PARTICIPATION CLASSIFICATION.  The classification 
     assigned to each Participant in accordance with the provisions of Article 5

                  K.    PARTICIPATION PERCENTAGE.  The percentages of participa-
     tion in the Plan as defined in Article 6.

                  L.    PERCENTAGE ACHIEVEMENT LEVEL.  The percentages 
     established  annually by the  Committee to be used,  as provided in Section
     6.2, in computing Annual Incentive  Compensation  Awards based upon partial
     achievement of a Performance Goal.

                  M.    PERFORMANCE GOAL.  The performance goals as defined in 
     Article 6 and SCHEDULE A.

                  N.    PLAN.  The Churchill Downs Incorporated Incentive 
     Compensation Plan (1996).

                  O.    PLAN YEAR.  The twelve-month period commencing on 
     January 1 of one calendar year and ending on December 31 of the same 
     calendar year, which period is also the Company's fiscal year.

                  P.    SALARY.  The Participant's base annual salary as set by 
     either the Compensation Committee of the Board or the Company's chief 
     executive officer.

                  Q.    TERMINATION DATE.  December 31, 1996, or such earlier 
     date as may be determined under Section 9.2.

            2.2 CONSTRUCTION. The masculine gender, where appearing in the Plan,
shall be deemed to include  the  feminine  gender,  unless the  context  clearly
indicates to the contrary.

                                      ARTICLE 3

                                   ADMINISTRATION

            3.1   COMMITTEE.  The Plan shall be administered by the Compensation
Committee of the Board (hereinafter the "Committee").

            3.2 COMMITTEE'S  POWER AND AUTHORITY.  The Committee shall have full
and complete authority and power, subject only to the direction of the Board and
authorization  by the Board, to administer the Plan in accordance with its terms
and carry out the provisions of the Plan. The Committee shall interpret the Plan
and shall determine all questions,  factual, legal or otherwise,  arising in the
administration, interpretation and application of the Plan, including but not

                                   Page 26 of 33

<PAGE>



limited to questions of eligibility  and the status and rights of  Participants,
Beneficiaries and other persons.  The Committee shall have any and all power and
authority  (including  discretion with respect to the exercise of such power and
authority)  which  shall  be  necessary,   properly  advisable,   desirable,  or
convenient  to  enable  it to carry out its  duties  under  the Plan.  By way of
illustration  and not  limitation,  the Committee is empowered and authorized to
make rules and  regulations  in respect  to the Plan not  inconsistent  with the
Plan; to determine,  consistently therewith,  all questions that may arise as to
the  eligibility,  benefits,  status and right of any person  claiming  benefits
under the Plan;  to determine  whether a  Participant  was  terminated  for just
cause;  and subject to and consistent with, any applicable laws, to make factual
determinations,  to  construe  and  interpret  the Plan and  correct any defect,
supply any  omissions or reconcile  any  inconsistencies  in the Plan.  Any such
determination by the Committee shall  presumptively be conclusive and binding on
all persons.  The regularly  kept records of the Company shall be conclusive and
binding  upon all persons  with  respect to a  Participant's  date and length of
employment,  time and amount of salary and the manner of payment  thereof,  type
and length of any  absence  from work and all other  matters  contained  therein
relating to employment.  All rules and  determinations of the Committee shall be
uniformly and consistently applied to all persons in similar circumstances.

            3.3  COMMITTEE'S  ANNUAL  REVIEW.  The  Committee  shall  review the
operation of the Plan to determine its  effectiveness in promoting its operating
results and the shareholders'  investment;  further,  the Committee shall report
annually  to the  Board on its  findings  and make such  recommendations  as the
Committee deems appropriate.

                                      ARTICLE 4

                           EFFECTIVE DATE AND TERMINATION

            The Plan shall be  effective  as of January 1, 1996.  The Plan shall
terminate  on  December  31,  1996,  except  with  respect to the payment of any
Incentive  Compensation Awards which may become due and payable  thereafter,  or
unless terminated earlier by action of the Board under Section 9.2.

                                      ARTICLE 5

                            ELIGIBILITY AND PARTICIPATION

            5.1  ELIGIBILITY.  All  Company  officers  and other key  management
employees  who are  employed by the Company on the date of the  adoption of this
Plan and who are specifically  designated by the Committee as Participants shall
be Participants in the Plan as of January 1, 1996. In addition, any officers and
other key management employees who are subsequently  designated by the Committee
as participants shall become Participants in the Plan on the date established by
the Committee for such participation. Once an employee becomes a Participant, he
will remain a Participant  until the earliest of: [i]  termination of this Plan;
[ii] termination of his active service with the Company; or [iii] termination of
his status as a Participant  by decision of the  Committee;  provided,  however,
that a Participant will be terminated from participation in the Plan only at the
beginning of a Plan Year.

            5.2   CLASSIFICATIONS  OF  PARTICIPANTS.   Simultaneous   with   the
Committee's designation of an  employee as a  Participant, the  Committee  shall
designate  in  which of  four (4) classifications of

                                   Page 27 of 33

<PAGE>



Participants the employee shall participate.  Such Participation Classifications
shall be known as "Class A," "Class B," "Class C," and "Class D." The  Committee
may change the Class  designation  of a  Participant  as of the beginning of any
Plan Year.

                                      ARTICLE 6

                        ANNUAL INCENTIVE COMPENSATION AWARDS

            6.1 PERFORMANCE GOALS. Annual Incentive Compensation Awards shall be
determined on the basis of the Company  achieving the  Performance  Goals within
the  following  range as measured by the  Company's  Earnings  Per Share for the
applicable  year: the "Threshold Goal" (90% of the Earnings Per Share target set
in the  applicable  Budget),  the "Target  Goal" (100% of the Earnings Per Share
target  set in the  applicable  Budget)  and the  "Maximum  Goal"  (115%  of the
Earnings Per Share target set in the applicable  Budget).  The Performance Goals
established by the Committee for the Plan Year  commencing  January 1, 1996, are
set forth on SCHEDULE A.

            6.2  COMPUTATION OF AWARD.  For each Plan Year for which the Company
achieves the "Threshold Goal", each Participant shall, subject to adjustments in
accordance   with  Sections  6.3  and  6.4,  be  awarded  an  Annual   Incentive
Compensation Award which shall be computed by multiplying: (i) the Participant's
Salary  for the Plan Year;  by (ii) the  Participation  Percentage,  as shown on
SCHEDULE  B for the  Participant's  Class;  by (iii) the  applicable  Percentage
Achievement  Level as  established  annually by the  Committee.  The  Percentage
Achievement  Levels for the Plan Year commencing  January 1, 1996, are set forth
on SCHEDULE C.

            6.3  DISCRETIONARY  AWARD.  For each Plan Year for which the Company
achieves the  Threshold  Performance  Goal,  one hundred  percent  (100%) of the
Annual  Incentive  Compensation  Award  shall be awarded to the Chief  Executive
Officer  ("CEO") (a Class A  Participant),  without regard to the achievement of
any additional performance standards; all other Participants shall automatically
be awarded the following  percentage of the Annual Incentive  Compensation Award
without regard to the achievement of any additional performance standards:

                        CLASS              PERCENTAGE AMOUNT
                  B                             75%
                  C                             50%
                  D                             25%

Notwithstanding  the provisions of Section 6.2, the remaining  percentage of the
Annual Incentive  Compensation  Award for all Participants  (other than the CEO)
shall  be  awarded  in the sole  discretion  of the CEO if the  Participant  has
achieved certain  performance  standards  particular to his or her position with
the Company.

            6.4   ADJUSTMENTS TO ANNUAL INCENTIVE COMPENSATION AWARD.  An Annual
Incentive Compensation Award shall be adjusted by any one or more of the follow-
ing adjustments:

                  A.    In the event a Participant shall, during a Plan Year, 
     die, retire, go on a

                                   Page 28 of 33

<PAGE>



      leave of absence with the Company's consent,  terminate  employment due to
      Disability,  or be  terminated  without just cause,  the Annual  Incentive
      Compensation  Award  for that  Participant  for such  Plan  Year  shall be
      reduced,  pro rata,  based on the number of days in such Plan Year  during
      which he was not a Participant.

                  B. In the event that during a Plan Year a Participant shall be
      discharged for just cause or shall voluntarily resign for any reason other
      than  Disability,   the  Annual  Incentive  Compensation  Award  for  that
      Participant shall be reduced to zero, and no Annual Incentive Compensation
      Award shall be payable to that Participant for such Plan Year.

                                      ARTICLE 7

                                 PAYMENT OF BENEFITS

            7.1 METHOD OF PAYMENTS.  As soon as the Committee has determined the
amount of all of the Annual Incentive  Compensation  Awards at the end of a Plan
Year, it shall instruct the Company to pay each award in cash in one lump sum.

                                      ARTICLE 8

                            DESIGNATION OF BENEFICIARIES

            A  Participant  may  file  with the  Committee  a  designation  of a
Beneficiary or  Beneficiaries  in writing,  which  designation may be changed or
revoked by the Participant's sole action, provided that the change or revocation
is filed with the Committee in writing. If a Participant dies, any benefit which
the  Participant is entitled to receive under the Plan shall be delivered to the
Beneficiary  or  Beneficiaries  so  designated,  or if no  Beneficiary  has been
designated  or survives the  Participant,  shall be delivered to the Executor or
Administrator of the Participant's estate.

                                      ARTICLE 9

                              MISCELLANEOUS PROVISIONS

            9.1 OTHER PLANS.  Any payment made under the provisions of this Plan
shall be includable  in or  excludable  from a  Participant's  compensation  for
purposes  of any  other  qualified  or  nonqualified  benefit  plan in which the
Participant  may be eligible to  participate  by  reference to the terms of such
other plan.

            9.2 PLAN AMENDMENT AND TERMINATIONS. The Company, acting through the
Committee or the Board,  reserves  the right to amend and to terminate  the Plan
for any reason and at any time.  Any amendment or termination of this Plan shall
not  affect  the right of any  Participant  or his  Beneficiary  to  receive  an
Incentive Compensation Award after it has been earned.

            9.3   RIGHT TO TRANSFER, ALIENATE AND ATTACH.  Except to the extent 
that a Participant may designate a Beneficiary under the provisions contained in
Article 8, the right of any Participant or any

                                   Page 29 of 33

<PAGE>



beneficiary to any benefit or to any payment  hereunder  shall not be subject in
any  manner  to  attachment  or  other  legal  process  for  the  debts  of such
Participant or Beneficiary; and any such benefit or payment shall not be subject
to anticipation,  alienation, sale, transfer, assignment or encumbrance,  except
to the extent that the right to such benefit is  transferable by the Participant
by will or the laws of descent and distribution.

            9.4 INDEMNIFICATION.  No member of the Board or of the Committee and
no  officer or  employee  of the  Company  shall be liable to any person for any
action  taken  in  connection  with  the  administration  of  this  Plan  unless
attributable  to his own fraud or willful  misconduct;  nor shall the Company be
liable to any person for any such action unless attributable to fraud or willful
misconduct on the part of a director, officer or employee of the Company.

            9.5 NON-GUARANTEE OF EMPLOYMENT.  Neither the existence of this Plan
nor any  award or  benefit  granted  pursuant  to it shall  create  any right to
continued  employment of any Participant by the Company.  No Participant  shall,
under any circumstances,  have any interest whatsoever, vested or contingent, in
any particular  property or asset of the Company by virtue of any award,  unpaid
bonus or other accrued benefit under the Plan.

            9.6  SOURCE  OF  PAYMENT.  No  special  or  separate  fund  shall be
established or other segregation of assets made with respect to any immediate or
deferred  payment  under the Plan.  All payment of awards shall be made from the
general  funds  of  the  Company.  To  the  extent  that  a  Participant  or his
Beneficiary  acquires a right to receive  payments  under this Plan,  such right
shall be no greater than that of any unsecured general creditor of the Company.

            9.7  WITHHOLDING  TAXES.  The Company shall have the right to deduct
from all  payments  made to the  Participant,  whether  pursuant to this Plan or
otherwise,  amounts required by federal,  state or local law to be withheld with
respect to any payments made pursuant to this Plan.



                                   Page 30 of 33

<PAGE>





                                     SCHEDULE A


                      FISCAL YEAR 1996 ANNUAL PERFORMANCE GOALS


            ANNUAL PERFORMANCE LEVEL      EARNINGS PER SHARE


                  Threshold               90% of Budget - $1.30

                  Target                  100% Budget - $1.44

                  Maximum                 115% of Budget - $1.66















                                   Page 31 of 33

<PAGE>




                                     SCHEDULE B


                                 PARTICIPATION PERCENTAGE


                        CLASS                         TARGET GOAL

                        A                                   45%

                        B                                   35%

                        C                                   25%

                        D                                   20%







                                      Page 32 of 33

<PAGE>

<TABLE>
<CAPTION>


                                        SCHEDULE C


                               PERCENTAGE ACHIEVEMENT LEVELS

                                    Calendar Year 1996



<S>            <C>       <C>      <C>          <C>      <C>         <C>        <C>     <C>      <C>       <C>       <C>        

EPS-AFTER ICP  $1.30     $1.31    $1.32-       $1.34    $1.35-      $1.37      $1.38   $1.39-    $1.41    $1.42-    $1.44
                                  $1.33                 $1.36                          $1.40              $1.43
% of EPS         90%       91%      92%          93%      94%         95%        96%     97%       98%      99%      100%
Target 
Percentage       50%       55%      60%          65%      70%         75%        80%     85%       90%      95%      100%
Achievement
Level


EPS-AFTER ICP  $1.45     $1.46-   $1.48-       $1.50    $1.51       $1.52-     $1.54   $1.55-    $1.57    $1.58-    $1.60
                         $1.47    $1.49                             $1.53              $1.56              $1.59
% of EPS        101%      102%     103%         104%     105%        106%       107%    108%      109%     110%      111%
Target 
Percentage      105%      108%     110%         115%     118%        120%       125%    128%      130%     135%      138%
Achievement
Level


EPS-AFTER ICP  $1.61     $1.62-   $1.64        $1.65-
                         $1.63                 $1.66
% of EPS        112%      113%     114%         115%
Target 
Percentage      140%      145%     148%         150%
Achievement
Level

</TABLE>

                                      Page 33 of 33

<TABLE> <S> <C>

<ARTICLE>                                                           5
<MULTIPLIER>                                                        1
<CURRENCY>                                               U.S. Dollars
       
<S>                                                      <C>
<PERIOD-TYPE>                                    9-MOS
<FISCAL-YEAR-END>                                DEC-31-1996
<PERIOD-START>                                   JAN-01-1996
<PERIOD-END>                                     SEP-30-1996
<EXCHANGE-RATE>                                                     1
<CASH>                                                      9,546,648
<SECURITIES>                                                        0
<RECEIVABLES>                                               3,152,738
<ALLOWANCES>                                                   35,000
<INVENTORY>                                                         0
<CURRENT-ASSETS>                                           12,962,393
<PP&E>                                                     99,743,493
<DEPRECIATION>                                             36,141,096
<TOTAL-ASSETS>                                             80,387,746
<CURRENT-LIABILITIES>                                      21,043,357
<BONDS>                                                             0
                                               0 
                                                         0
<COMMON>                                                    3,493,013
<OTHER-SE>                                                 46,717,875
<TOTAL-LIABILITY-AND-EQUITY>                               80,387,746
<SALES>                                                    80,141,506
<TOTAL-REVENUES>                                           80,141,506
<CGS>                                                      61,064,016
<TOTAL-COSTS>                                              66,729,684
<OTHER-EXPENSES>                                              511,168
<LOSS-PROVISION>                                               35,000
<INTEREST-EXPENSE>                                            238,515
<INCOME-PRETAX>                                            13,684,475
<INCOME-TAX>                                                5,490,000
<INCOME-CONTINUING>                                                 0
<DISCONTINUED>                                                      0
<EXTRAORDINARY>                                                     0
<CHANGES>                                                           0
<NET-INCOME>                                                8,194,475
<EPS-PRIMARY>                                                      $2.19
<EPS-DILUTED>                                                      $2.19
        


</TABLE>


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