MONARCH SERVICES INC
DEFR14A, 1999-08-31
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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<PAGE>
                                SCHEDULE 14A

                                (Rule 14a-101)
                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION
                  PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE
                         SECURITIES EXCHANGE ACT OF 1934


     Filed by the registrant  [X]
     Filed by a party other than the registrant  [ ]
     Check the appropriate box:
     [ ] Preliminary proxy statement
     [X] Definitive proxy statement
     [ ] Definitive additional materials
     [ ] Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12

                               MONARCH SERVICES, INC.
     ----------------------------------------------------------------------
                 (Name of Registrant as Specified in its Charter)

     ----------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement if Other Than the Registrant)

     Payment of filing fee (Check the appropriate box):
     [x] No fee required.
     [ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
          and 0-11.
         (1) Title of each class of securities to which transaction
          applies:
         (2) Aggregate number of securities to which transaction applies:
         (3) Per unit price or other underlying value of transaction
          computed pursuant to Exchange Act Rule 0-11 (Set forth the
          amount on which the filing fee is calculated and state how
          it was determined):
         (4) Proposed maximum aggregate value of transaction:
         (5) Total fee paid:
     [ ] Fee paid previously with preliminary materials.
     [ ] Check box if any part of the fee is offset as provided by
         Exchange Act Rule 0-11(a)(2) and identify the filing for
         which the offsetting fee was paid previously.  Identify the
         previous filing by registration statement number, or the
         form or schedule and the date of its filing.
         (1) Amount previous paid:
         (2) Form, Schedule or registration statement no.:
         (3) Filing party:
         (4) Date Filed:
<PAGE>
     MONARCH SERVICES, INC.
     4517 Harford Road
     Baltimore, Maryland 21214



                                                  September 10, 1999

     Dear Stockholder:

          Your Company cordially invites you to attend the 1999 Annual
     Meeting of Stockholders which will be held at 11:00 A.M. on October
     15, 1999, at the Center Club, Legg Mason Building, 100 Light Street,
     Baltimore, Maryland.

          The Notice of Annual Meeting and Proxy Statement accompanying
     this letter describes the business to be transacted at the Annual
     Meeting.  A copy of the Annual Report to Stockholders is also
     enclosed herewith.

          Whether you plan to attend or not, we urge you to sign, date
     and return the enclosed proxy card in the postage-paid envelope
     provided, in order that as many shares as possible may be
     represented at the Annual Meeting.  Returning your proxy does
     not deprive you of your right to attend the Annual Meeting and
     vote your shares in person.

          A majority of the outstanding shares of Common Stock must be
     represented at the Annual Meeting in order to transact business,
     and accordingly, the vote of every stockholder is important.  Your
     cooperation in returning your executed proxy promptly will be
     appreciated.

                               Sincerely,

                               /s/ JACKSON Y. DOTT

                               Jackson Y. Dott,
                               President
<PAGE>
                              MONARCH SERVICES, INC.
                                4517 Harford Road
                            Baltimore, Maryland 21214

        NOTICE OF 1999 ANNUAL MEETING OF STOCKHOLDERS TO BE HELD
           OCTOBER 15, 1999


     NOTICE IS HEREBY GIVEN that the 1999 Annual Meeting of Stockholders
     (the "Annual Meeting") of Monarch Services, Inc., a Delaware corpor-
     ation (the "Company"), will be held at 11:00 A.M. local time on
     October 15, 1999, at the Center Club, Legg Mason Building, 100 Light
     Street, Baltimore, Maryland for the following purposes:

      1. To elect a Board of four Directors to hold office until the next
         annual meeting and until their successors are elected and
         qualified;

      2. To ratify the appointment of Deloitte & Touche LLP as the
         Company's independent accountants for the fiscal year ending
         April 30, 2000;

      3. To consider a stockholder proposal that is opposed by the Board
         of Directors;

      4. To consider any other matter which may properly come before the
         Annual Meeting.

           All the above matters are more fully described in the
     accompanying Proxy Statement.

           The Board of Directors has fixed the close of business on
     August 27, 1999 as the record date for the determination of the
     stockholders entitled to notice of, and to vote at, the Annual
     Meeting or any adjournment thereof, and only record holders
     of Common Stock at the close of business on that day are entitled
     to notice of and to vote at the Annual Meeting.

           EACH STOCKHOLDER IS CORDIALLY INVITED TO ATTEND THE ANNUAL
     MEETING IN PERSON.  TO ASSURE REPRESENTATION AT THE ANNUAL MEETING,
     HOWEVER, STOCKHOLDERS ARE URGED TO DATE, SIGN AND RETURN THE
     ENCLOSED PROXY CARD AS PROMPTLY AS POSSIBLE IN THE POSTAGE-PREPAID
     ENVELOPE ENCLOSED FOR THAT PURPOSE.  ANY STOCKHOLDER ATTENDING THE
     ANNUAL MEETING MAY VOTE IN PERSON EVEN IF HE OR SHE HAS PREVIOUSLY
     RETURNED A PROXY CARD.


                      By Order of the Board of Directors,

                      Steven M. Szekely,
                      Secretary

     Baltimore, Maryland
     September 10, 1999
<PAGE>
                           MONARCH SERVICES, INC.
                             4517 HARFORD ROAD
                          BALTIMORE, MARYLAND 21214

                               PROXY STATEMENT
                     1999 ANNUAL MEETING OF STOCKHOLDERS
                               October 15, 1999

              GENERAL INFORMATION CONCERNING THE SOLICITATION

          This proxy statement is furnished in connection with the solicitation
     of proxies on behalf of the Board of Directors of
     Monarch Services, Inc. (the "Company") to be voted at the
     Company's 1999 Annual Meeting of Stockholders to be held at the
     Center Club, Legg Mason Building, 100 Light Street, Baltimore,
     Maryland on October 15, 1999 at 11:00 a.m., prevailing local time,
     and any adjournments and postponements thereof (the "Annual
     Meeting").  A stockholder may revoke his proxy at any time prior
     to its use by executing another proxy bearing a later date or
     by notifying the Secretary of the Company in writing.  Copies
     of this Proxy Statement, the attached Notice of 1999 Annual Meeting
     of Stockholders, and the enclosed form of proxy were first mailed
     to the Company's stockholders on or about September 10, 1999.  The
     Company's principal executive offices are located 4517 Harford
     Road, Baltimore, Maryland 21214 and its telephone number is
     (410) 254-9200.

     The Proposals. At the Annual Meeting, the Company's stock-
     holders will consider and vote upon; election of the Board of
     four Directors to hold office for the ensuing year and
     until their successors are elected and qualify; approve
     and ratify the appointment of Deloitte & Touche LLP as the
     Company's independent accountants for the fiscal year ending
     April 30, 2000 and a stockholder proposal that is opposed by
     the Board of Directors.

     Approval by the Board. The Company's Board of Directors has
     unanimously approved, and recommends that the Company's stock-
     holders approve, the election of the nominated Directors and the
     ratification of the appointment of Deloitte & Touche LLP as the
     Company's independent accountants.

     Voting of Proxies; Revocability of Proxy. A proxy card  in the
     accompanying form, which is properly executed, duly returned to the
     Secretary of the Company and not revoked prior to exercise, will be
     voted in accordance with the instructions indicated in the proxy
     card.  If no instructions are given with respect to any matter
     specified in the Notice of Annual Meeting to be acted upon at the
     Annual Meeting, the proxies named therein will vote the shares
     represented thereby in favor of the election of the nominated
     Directors and in favor of the ratification of the appointment of
     Deloitte & Touche LLP as the Company's independent accountants.
     Each stockholder who has executed a proxy and returned it to the
     Secretary of the Company may revoke the proxy by notice in writing
     to the Secretary of the Company, or by attending the Annual Meeting
     in person and requesting the return of the proxy, in either case at
     any time prior to the voting of the proxy.  Presence at the Annual
     Meeting does not itself revoke the proxy.  In addition, any later
     dated proxies returned on a timely basis will revoke proxies
     submitted prior thereto.  A stockholder who attends the Annual
     Meeting in person, may, if he or she wishes, vote by ballot at
     the Annual Meeting, thereby canceling any proxy previously given
     by such stockholder.
<PAGE>
     Solicitation of Proxies. Proxies are being solicited by and on
     behalf of the Company.  Accordingly, the costs of preparing,
     assembling and mailing the proxy materials will be borne by the
     Company.  In addition to solicitation by the use of mails,
     proxies may be solicited by Directors, officers and employees
     of the Company in person or by telephone, facsimile transmission
     or other means of communication.  Such Directors, officers and
     employees of the Company will not be additionally compensated,
     but will be reimbursed for out-of-pocket expenses in connection
     with such solicitation.  Arrangements will also be made with
     brokers and dealers, custodians, nominees and fiduciaries to
     assist the Company in the solicitation of proxies, including
     for forwarding of proxy materials to beneficial owners of
     common stock of the Company, $0.25 par value per share (the
     "Common Stock"), held of record by such persons, and the Company
     will reimburse such brokers, dealers, custodians, nominees and
     fiduciaries for reasonable expenses incurred in connection
     therewith but will not otherwise compensate such persons.  The
     Company does not currently intend to retain outside proxy
     solicitors to solicit proxies by use of the mails, in person,
     by telephone, by facsimile transmission or by other means of
     communication; however, the Company reserves the right to retain
     outside proxy solicitors if necessary.  The costs of outside
     proxy solicitors, if retained, will be borne by the Company.

          Record Date. The Board of Directors has fixed the close of
     business on August 27, 1999 as the record date (the "Record
     Date") for the determination of the stockholders entitled to
     notice of, and to vote at, the Annual Meeting.

     PROPOSAL ONE: ELECTION OF DIRECTORS

          The Board of Directors has fixed the number of Directors at
     four.  Mr. A. Eric Dott, Mr. Jackson Y. Dott, Mr. David F. Gonano
     and Mrs. Helen Delich Bentley have been nominated for a term to
     expire at the next annual meeting and until their successors are
     elected and qualified. Each of the nominees is a member of the
     present Board of Directors. Proxies solicited hereby cannot be
     voted for a greater number of persons than the number of nominees
     named.  If at the time of the Annual Meeting any of the nominees
     should be unable or decline to serve, the discretionary authority
     provided in the proxy may be exercised to vote for a substitute
     or substitutes.  The Board of Directors has no reason to believe
     that any substitute nominee or nominees will be required.

          The Board of Directors recommends that stockholders vote FOR
     the election of each of the nominees.  Unless contrary instructions
     are given, the persons named in the accompanying proxy will vote all
     proxies in favor of the nominees listed above to serve for the
     coming year and until their successors are elected and qualified.
<PAGE>
     DIRECTORS AND OFFICERS

          The address of each of the Directors and officers of the
     Company is c/o Monarch Services, Inc., 4517 Harford Road, Baltimore,
     MD 21214.

            Name, Age,           Director   Principal Occupation(s) and
                                  Since      Business Experience During
                                                   Past 5 Years
     ---------------------------------------------------------------------

     A. Eric Dott, Age 72          1970    Chairman of the Board of the
                                           Company since 1990.  Mr. Dott
                                           is the father of Jackson Y.
                                           Dott, President of the Company.

     Jackson Y. Dott, Age 41       1987    President, Treasurer and Chief
                                           Executive Officer of the
                                           Company since 1990.  Mr. Dott
                                           is the son of A. Eric Dott,
                                           Chairman of the Company.

     David F. Gonano, Age 52       1996    Certified Public Accountant,
                                           Managing Director of American
                                           Express Tax & Business
                                           Services, Personal Financial
                                           Specialist.

     Helen Delich Bentley, Age 75  1995    President of Helen Bentley and
                                           Associates, Inc. since 1995;
                                           Consultant for the Port of
                                           Baltimore since 1995; Member
                                           of the U.S. House of Represent-
                                           tives from 1985-1995.

     Steven M. Szekely, Age 75      N/A    Executive Vice President of
                                           the Company since 1979 and
                                           Secretary of the Company since
                                           1990.

     Marshall Chadwell, Age 59      N/A    Chief Financial Officer of the
                                           Company since 1996; Controller
                                           of Company since 1995. Served
                                           as Business Manager of Wesley,
                                           Inc. from 1991 to 1995.


<PAGE>
     COMMITTEES OF THE BOARD OF DIRECTORS, DIRECTOR COMPENSATION AND
     MEETING ATTENDANCE.

          The Board of Directors met five times during the last fiscal
     year. The Board has a standing Audit Committee and Compensation
     Committee.  The Audit Committee and Compensation Committee consist
     of David F. Gonano and Helen Delich Bentley.  The Audit Committee
     met with the Company's independent accountants once during the
     last fiscal year.  The Audit Committee recommends engagement of
     the Company's independent accountants, reviews the arrangements
     and scope of the audit and the performance of the independent
     accountants, reviews the financial statements, considers comments
     made by the independent accountants with respect to the Company's
     system of internal accounting control and reviews non-audit
     services provided by the Company's independent accountants. The
     Compensation Committee was established after the end of the
     Company's fiscal year and, accordingly, did not meet during the
     year.  The Compensation Committee approves the salary of the
     Company's President and consults with management, as requested,
     to set general levels of compensation within the Company.  The
     Board of Directors has not established a nominating committee.
     The functions customarily attributable to a nominating committee
     are performed by the Board of Directors as a whole.  The Board
     of Directors will not consider nominees submitted by the Company's
     stockholders.  No Director attended less than 75% of the aggregate
     number of meeting of the Board of Directors and any Board
     committee on which such Director served.

     DIRECTOR COMPENSATION

       The Company's Directors have not received any cash compensation
     for their services as Directors for the past several years.  At a
     special meeting of the Board of Directors of Monarch Services, Inc.
     (the "Company") held on November 12, 1998, The Board adopted a
     resolution authorizing the payment of a cash bonus in the amount of
     $25,000 to each of Mr. A. Eric Dott, Mr. Jackson Y. Dott, Mr. David
     F. Gonano and Mrs. Helen Delich Bentley.  The cash bonus was in
     recognition of the service of the Directors, who had served without
     cash compensation for several years for the benefit of the Company.
<PAGE>
     CERTAIN TRANSACTIONS

          Mr. A. Eric Dott is the joint owner with his wife of certain
     real property located in Baltimore, Maryland comprising approximately
     32,000 square feet and utilized as offices and plant by the Company
     under a lease expiring in 2007.  The lease calls for an annual net
     rental of $128,796.00 through June, 2000 and adjusted annually each
     following year based any increase of the Consumer Price Index (the
     "Index) which is calculated by comparing the index from the first
     full calendar month of the preceding lease year with the index in
     effect as of the last full calendar month of the preceding lease
     year.  The management of the Company believes that the terms of its
     lease with the Dotts are comparable to those which would be
     obtainable in leases with non-affiliated parties.

     EXECUTIVE COMPENSATION

          The following table sets forth the compensation paid or
     allocated to the chief executive officer and each officer whose
     salary and bonus exceeded $100,000 for services rendered to
     the Company in all capacities during the years ended April 30,
     1997, 1998 and 1999.


                           Summary Compensation Table
                                       Annual               Long-Term
                                    Compensation           Compensation
                                                              Awards
                                                            Securities
     Name and Principal Position   Year   Salary    Bonus   Underlying
                                            ($)      ($)       Options
     ---------------------------------------------------------------------
     Jackson Y. Dott                1999    59,800   25,000      -
     Chief Executive Officer        1998    59,800      -     40,000(1)
                                    1997    43,100      -     40,000(2)

     Karen Bokram                   1999   101,923      -        -
     Publisher/Editor-in-Chief      1998   103,647      -        -
                                    1997    25,235   76,593      -

     ----------------------------
     (1)    This option expired without exercise on September 30, 1998.
     (2)    This option expired without exercise on September 30, 1997.
<PAGE>
     PROPOSAL TWO: RATIFICATION OF APPOINTMENT OF INDEPENDENT ACCOUNTANTS

          Subject to ratification by the stockholders and on the recomm-
     endation of the Audit Committee, the Board of Directors has appointed
     Deloitte & Touche LLP as independent accountants to audit the
     financial statements for the year ending April 30, 2000.
     Representatives of Deloitte & Touche LLP are expected to be present
     at the Annual Meeting, will have the opportunity to make a statement
     if they desire to do so and will be available to respond to
     appropriate questions.

     The Board of Directors recommends that stockholders vote FOR
     ratification of Deloitte & Touche LLP as independent accountants.

     PROPOSAL THREE: STOCKHOLDER PROPSAL

          The following stockholder proposal was submitted according to
     Rule 14a-8 of the Exchange Act.  The Company will furnish the name
     and address of the proponent of the statement, and information
     concerning the number of shares of common stock that the proponent
     beneficially owns, promptly upon receipt of any oral or written
     request.

     Proposal.  Each nominee for Director of Monarch subsequent to
     the 1999 annual meeting would be required to own, or acquire by
     purchasing in the open market (or purchase from Monarch at fair
     market value on the date of purchase), and maintain ownership
     of a minimum of 5,000 shares of Monarch's stock for as long as
     he/she maintains his/her position as a Director of Monarch.
     Such stock ownership is expected to be effectuated prior to
     each Director's first election or appointment to the Board of
     Directors of Monarch.

          The Board of Directions recommends a vote AGAINST the
     stockholder proposal.
<PAGE>
                     OWNERSHIP OF VOTING SECURITIES

          Only stockholders of record of outstanding Common Stock of the
     Company at the close of business on August 27, 1999 are entitled
     to notice of and to vote at the Annual Meeting.  On August 27, 1999,
     1,619,820 shares of Common Stock were outstanding.


     PRINCIPAL STOCKHOLDERS

          The following table sets forth certain information regarding
     beneficial ownership of the Common Stock as of August 27, 1999
     by (i) each person that is known by the Company to beneficially own
     or exercise voting or dispositive control over 5% or more of the
     outstanding shares of Common Stock; (ii) each Director; and (iii)
     all Directors as a group.  Except as otherwise indicated in the
     footnotes to the table, the persons named below have sole voting
     and disposition power with respect to the shares beneficially owned
     by such persons.  In general, a person is deemed to be a "beneficial
     owner" of a security if that person has or shares the power to vote
     or direct the voting of such security, or the power to dispose or
     direct the disposition of such security.  A person is also deemed
     to be a beneficial owner of any securities of which the person has
     the right to acquire beneficial ownership within 60 days.

     Name and Address of        Amount and Nature of       Percent of
     Beneficial Owner           Beneficial Ownership        Class

     Jackson Y. Dott            427,529                    26.4%
     Monarch Services, Inc.
     4517 Harford Road
     Baltimore, MD 21214

     A. Eric Dott               173,490                    10.7%
     Monarch Services, Inc.
     4517 Harford Road
     Baltimore, MD 21214


     Helen Delich Bentley         3,080                    00.2%
     Monarch Services, Inc.
     4517 Harford Road
     Baltimore, MD 21214

     David F. Gonano                  -                     -
     Monarch Services, Inc.
     4517 Harford Road
     Baltimore, MD 21214

     Anthony J. Sutton          124,000                    07.7%
     1135 West Fourth Street
     Winston-Salem, NC 27101

     Karen Bokram                     -                     -
     Girls' Life, Inc.
     4517 Harford Road
     Baltimore, MD 21214

     All Directors and          728,099                   45.0%
     Executive Officers as
     a group (5 persons)

     ----------------
<PAGE>
     VOTE REQUIRED TO APPROVE MATTERS

          As of the Record Date, there were 1,619,820 shares of common
     stock issued, outstanding and entitled to vote.  A quorum for the
     meeting requires the presence in person or by proxy of holders of
     a majority of the outstanding shares of Common Stock.  The election
     of each Director requires a plurality of the votes present and
     entitled to vote.  The approval of each other proposal requires
     the affirmative vote of the holders of a majority of the shares
     represented at the Annual Meeting and entitled to vote.

          Votes cast by proxy or in person at the Annual Meeting will be
     tabulated by the Teller of Elections appointed for the Annual Meeting
     and will determine whether or not a quorum is present.  Where, as to
     any matter submitted to the stockholders for a vote, proxies are
     marked as abstentions (or stockholders appear in person but abstain
     from voting), such abstentions will be treated as shares that are
     present and entitled to vote for purposes of determining the presence
     of a quorum but as unvoted for purposes of determining the approval
     of any matter submitted to the stockholders for a vote.  If a broker
     indicates on the proxy that it does not have discretionary authority
     as to certain shares to vote on a particular matter, those shares
     will not be considered as present and entitled to vote with respect
     to that matter; however, such shares will be considered present
     for purposes of a quorum.

          Section 2.10 of Article II of the Company's Bylaws requires
     compliance with a procedure under which a stockholder may nominate
     a candidate for election as Director at an annual meeting.  The
     nomination is required to be (i) written (ii) delivered to, or
     mailed and received at, the executive offices of the Company not
     less than 60 days nor more than 90 days prior to the date of the
     scheduled annual meeting and (iii) accompanied by (A) the name,
     age, business address and residence of the stockholder and each
     person whom the stockholder proposes to nominate for election or
     re-election as a Director, (B) the principal occupation or
     employment of such persons, (C) the number of shares of Company
     Stock which are beneficially owned by such persons that is
     required to be disclosed in solicitations of proxies with respect
     to nominees for election as Directors, pursuant to Regulation 14A
     under the Securities Exchange Act of 1934, as amended, and (E)
     the name and address, as they appear on the Company's books, of
     the stockholder making the nomination and any other stockholder
     known by such stockholder to support such nomination, and the
     number of shares of Company stock beneficially owned by all such
     stockholders.  If notice or public disclosure of the date of the
     annual meeting occurs less than 70 days prior to the date of the
     annual meeting, stockholders must deliver to the Company, or mail
     and have received at the Company, the nomination and the required
     attendant information no later than the close of business on the
     tenth day following the earlier of (i) the day on which such notice
     of the date of the annual meeting was mailed or (ii) the day on
     which such public disclosure was made.  This discussion is intended
     to summarize Section 2.10 of Article II of the Company's Bylaws,
     and is qualified in its entirety by reference to the Company's
     Bylaws.
<PAGE>
     DATE FOR SUBMISSION OF STOCKHOLDERS PROPOSALS

          Stockholders' proposals intended to be presented at the 2000
     Annual Meeting of Stockholders must be received by the Company no
     later than May 11, 2000 to be considered for inclusion in the
     Company's proxy statement and form of proxy for that meeting.
     Proposals should be sent to the Secretary of the Company at the
     executive offices of the Company.  For details concerning
     eligibility, extent and limitations respecting the right to include
     proposals, stockholders should consult the proxy regulations of the
     Securities and Exchange Commission.

          If a stockholder intends to present a stockholder proposal at
     the 2000 Annual Meeting in a manner other than the inclusion of the
     proposal in the Company's proxy statement and proxy relating to
     that meeting, unless the stockholder notifies the Company of such
     intention by July 27, 2000, the proxy holders named by the Company
     may exercise their discretionary voting authority on the matter
     in accordance with their best judgement.

     SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

          Section 16(a) of the Securities Exchange Act of 1934, as
     amended (the "Act") requires that the Company's Directors and
     executive officers, and persons who own more than 10% of the
     Company's outstanding Common Stock, file with the Securities
     and Exchange Commission (the "SEC") initial reports of owner-
     ship and reports of change in ownership of the Common Stock of
     the Company.  The same persons are also required by SEC
     regulation to furnish the Company with copies of all Section
     16(a) forms that they file.

          To the Company's knowledge, based solely on a review of
     the copies of such reports furnished to the Company, all
     required filing requirements under Section 16(a) of the
     Securities Exchange Act of 1934, were filed in fiscal year
     1999.
<PAGE>
                           OTHER MATTERS

          As of the date of this proxy statement, the Board of
     Directors is not aware of any matters, other than those stated
     above, that may be brought before the Annual Meeting.  The
     persons named in the enclosed form of proxy or their substitutes
     will vote said proxy in respect of any such business in accord-
     ance with their best judgment.

                          By Order of the Board of Directors



                          Steven M. Szekely,
                          Secretary


     September 10, 1999
<PAGE>
                          MONARCH SERVICES, INC.
                  PROXY FOR ANNUAL MEETING OF STOCKHOLDERS
                              OCTOBER 15, 1999

     The undersigned hereby appoints A. Eric Dott and David F.
     Gonano, and each of them, with full power of substitution,
     as proxy, to vote all shares of the Common Stock of Monarch
     Service, Inc. (the "Company"), which the undersigned is
     entitled to vote at the Annual Meeting of stockholders of
     the Company on October 15, 1999 at 11:00 a.m., and at any
     adjournment or postponements thereof (the "Annual Meeting"),
     on the following matters, each of which is fully described
     in the proxy statement.

     The Board of Directors recommends a vote FOR each of items
     1 and 2 listed below and AGAINST item 3 listed below.

     1. FOR / /  WITHHOLD / /  The election of four persons to
     the Board of Directors of the Company to serve until the
     next annual meeting of stockholders and until their successors
     are elected and qualified (except as marked to the contrary):
     A. Eric Dott, David F. Gonano, Jackson Y. Dott, and Helen
     Delich Bentley (TO WITHHOLD AUTHORITY TO VOTE FOR ANY
     INDIVIDUAL NOMINEE STRIKE A LINE THROUGH THE NOMINEE'S NAME)

     2. FOR / /   AGAINST / /   ABSTAIN / /  Proposal to ratify
     Deloitte & Touche LLP, as independent auditors of the
     company for the fiscal year ending April 30, 2000.

     3. FOR / /   AGAINST / /  Proposal by stockholder that Directors
     maintain ownership of a minimum of 5,000 shares of Monarch
     Services, Inc. stock.

     4. To act upon any other matter which may properly come before
     the Annual Meeting.

     THIS PROXY WILL BE VOTED ON EACH OF THE FOREGOING ITEMS AS
     SPECIFIED BY THE PERSON SIGNING IT, BUT IF NO SPECIFICATION
     IS MADE, THE PROXY WILL BE VOTED FOR THE ELECTION OF DIRECTORS,
     FOR THE RATIFICATION OF ACCOUNTANTS AND AGAINST THE STOCKHOLDER PROPOSAL.

             THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF
             DIRECTORS.  IT MAY BE REVOKED PRIOR TO ITS EXERCISE.
<PAGE>
     Receipt of notice of the Annual Meeting and proxy statement is
     hereby acknowledged, and the terms of the notice and statement
     are hereby incorporated by reference into this proxy.  The
     undersigned hereby revokes all proxies heretofore given for
     the Annual Meeting.

     WITNESS the hand and seal undersigned, this       day of
                    , 1999.

                    [SEAL]

                    [SEAL]

     Please date and then sign exactly as name appears to the right.
     If signing for trusts, estates or corporations, capacity or
     title should be stated.  If shares are jointly owned, both
     owners should sign.

       PLEASE DATE AND SIGN THIS PROXY AND RETURN PROMPTLY IN THE
        ENCLOSED ENVELOPE


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