MONARCH SERVICES INC
10QSB, 1999-03-17
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                               UNITED STATES
                     SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, DC 20549



                                  10-QSB



                Quarterly Report Pursuant to Section 13 or 15(d)
                    of the Securities Exchange Act of 1934



FOR QUARTER ENDED    JANUARY 31, 1998        COMMISSION FILE NO. 0-8512
                    ------------------                          --------


                            MONARCH SERVICES, INC.
- ------------------------------------------------------------------------
    (Exact name of small business issuer as specified in its charter)


          Delaware                                52-1073628
- ----------------------------------     ---------------------------------
 (State or other jurisdiction of       (IRS Employer Identification No.)
        incorporation)


        4517 Harford Road, Baltimore, Maryland                  21214
- ------------------------------------------------------        ----------
       (Address of principal executive offices)               (Zip Code)


Issuer's telephone number, including area code           410-254-9200
                                                     -------------------

                              Not applicable
- ------------------------------------------------------------------------
Former name, former address and former fiscal year, if changed since last
report.


Check  whether  the issuer (1) has filed all reports required  to  be  filed  by
Section  13 or 15(d) of the Securities Exchange Act of 1934 during the  past  12
months (or for such shorter period that the registrant was required to file such
reports), and (2) has been subject to such filing requirements for the  past  90
days.

                              YES [ X ]      NO [   ]

As  of January 31, 1999, the number of shares outstanding of the issuer's common
stock was 1,619,820 shares.


Transitional Small Business Issue Format (check one): YES [   ] NO [ X ]
<PAGE>
<TABLE>



                       PART I.      FINANCIAL INFORMATION

ITEM I.  FINANCIAL STATEMENTS

                      MONARCH SERVICES, INC. AND SUBSIDIARY
           CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION (UNAUDITED)

<CAPTION>
                                               January 31,    April 30,
                                                  1999          1998
                                              -----------  -----------
<S>                                             <C>          <C>
ASSETS
CURRENT ASSETS
   Cash and cash equivalents                    $7,387       $1,738
   Accounts receivable, net                        354          973
   Inventories, net                                236        1,968
   Other current assets                             81           47
                                                ------       ------
           TOTAL CURRENT ASSETS                  8,058        4,726

PROPERTY AND EQUIPMENT                           4,619        4,634
   Less allowance for depreciation              (4,192)      (4,076)
                                                ------       ------
                                                   427          558
OTHER ASSETS AND DEFERRED CHARGES                   11           45
                                                ------       ------
TOTAL ASSETS                                    $8,496       $5,329
                                                ------       ------
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES
   Accounts payable                             $   95       $  352
   Accrued expenses                                281          723
   Income taxes payable                            101            0
   Deferred subscription revenues                1,407        1,024
                                                ------       ------
           TOTAL CURRENT LIABILITIES             1,884        2,099

STOCKHOLDERS' EQUITY
   Preferred Stock - par value $.01 per share:
      Authorized 100,000 shares; no shares
      issued
   Common Stock - par value $.25 per share:
      Authorized 3,000,000 shares; shares
      issued - 2,109,985; shares outstanding
      1,619,820 on January 31, 1999 and
      April 30, 1998                               527          527
   Capital surplus                               3,378        3,378
   Retained earnings                             2,829         (553)
                                                ------       ------
                                                 6,734        3,352
   Treasury stock at par - shares
      outstanding 490,165 on January
      31, 1999 and April 30, 1998                 (122)        (122)
                                                ------       ------
                                                 6,612        3,230
                                                ------       ------
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY      $8,496       $5,329
                                                ------       ------
<FN>
See notes to Consolidated Financial Statements.
</TABLE>
<PAGE>
<TABLE>
                      MONARCH SERVICES, INC. AND SUBSIDIARY

                 CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)

<CAPTION>
                                Three Months Ended    Nine Months Ended
                                    January 31,           January 31,
                                ---------------------------------------

                                  1999       1998       1999       1998
                                  ----       ----       ----       ----

                                  (000's omitted, except per share data)

<S>                             <C>        <C>        <C>        <C>
Net sales                       $ 1,173    $ 1,131    $ 4,278    $ 3,507
Cost of goods sold                1,178      1,338      3,526      3,301
                                -------    -------    -------    -------
Gross profit (loss)                  (5)      (207)       752        206

Selling, general and
Administrative expenses             418        204        957        906
                                -------    -------    -------    -------
Loss from continuing
 operations before other
  income                           (423)      (411)      (205)     (700)

Other income, net                    33         17         61        52
                                -------    -------    -------   -------
Loss from continuing
  operations                       (390)      (394)      (144)     (648)

Discontinued Operations:
  Operating loss from
   games division                     -       (292)      (279)     (288)
  Gain on disposal of games
  business (less income taxes
  of $516 for the nine months
   ended January 31, 1999)           62          0      3,805         0
                                -------    -------    -------   -------
Net income (loss)                  (328)      (686)     3,382      (936)
                                -------    -------    -------   -------
Income (loss) per share        $  (0.20)  $  (0.42)  $   2.09  $  (0.58)
                                -------    -------    -------   -------
Weighted average shares
  outstanding                 1,619,820  1,619,820  1,619,820  1,619,820
                              ---------  ---------  ---------  ---------
<FN>
See notes to Consolidated Financial Statements.
</TABLE>
<PAGE>
<TABLE>








                  MONARCH SERVICES, INC. AND SUBSIDIARY

             CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)

<CAPTION>

                                                    Nine Months Ended
                                                        January 31,
                                                    -----------------
                                                  1999             1998
                                                  ----             ----
                                                     (000's omitted)

<S>                                            <C>              <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net income (loss)                           $ 3,382          $  (936)
                                               -------          -------
   Adjustments to reconcile net income
   (loss) to net cash used in operating
   activities:
      Gain on disposal of games business       (3,805)                0
      Depreciation and amortization               116                97
      Changes in accounts receivable,
      inventories, other assets, accounts
      payable, accrued expenses, deferred
      subscription revenue and income
      tax payable                                 (59)              366
                                               ------            ------
   Net cash provided by (used in)
      operating activities                       (366)             (473)
                                               ------            ------

CASH FLOWS FROM INVESTING ACTIVITIES:
Purchases of property and equipment                 0              (118)
Cash proceeds from sale of equipment               15                 0
Cash proceeds from sale of substantially
     all the assets of the games division       6,000                 0
                                               ------            ------
     Total cash provided by (used in)
         investing activities                   6,015              (118)

Net increase (decrease) in cash
    and cash equivalents                        5,649              (591)

Cash and cash equivalents at beginning of
   period                                       1,738             2,131
                                               ------            ------
Cash and cash equivalents at end of period     $7,387            $1,540
                                               ------            ------

<FN>
See notes to Consolidated Financial Statements.
</TABLE>
<PAGE>
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                                        
                      MONARCH SERVICES, INC. AND SUBSIDIARY

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)


NOTE A - BASIS OF PRESENTATION

The  accompanying  unaudited consolidated financial statements  include  Monarch
Services, Inc. ("Monarch"), formerly Monarch Avalon, Inc.,  and its wholly-owned
subsidiary,  Girls'  Life,  Inc.  (Monarch and  Girls'  Life  Inc.  collectively
referred  to herein as "the Company") have been prepared in accordance with  the
instructions  to  Form  10-QSB and do not include all  of  the  information  and
disclosures  required by generally accepted accounting principles  for  complete
financial statements.  In the opinion of management, all adjustments (consisting
of  normal  recurring  accruals and charges) considered  necessary  for  a  fair
presentation  have  been included.  All material intercompany  balances  between
Monarch  and  its  subsidiary have been eliminated in consolidation.   Operating
results  for  the  nine  months  ended January  31,  1999  are  not  necessarily
indicative  of  the results that may be expected for the year ending  April  30,
1999.   For  further  information, reference should be  made  to  the  financial
statements and notes included in the Company's annual report on Form 10-KSB  for
the fiscal year ended April 30, 1998.

NOTE B - SALE OF GAMES DIVISION

On  October 27, 1998, the Company sold substantially all the assets of the games
division  to  a subsidiary of Hasbro, Inc. for $6,000,000 in cash.   The  assets
sold  included  trademarks, copyrights and other intellectual  property  rights,
inventory  and tooling.  The operating results of the games division  have  been
classified  as  discontinued  operations  for  all  periods  presented  in   the
consolidated statements of operations.

NOTE C - ACCOUNTS RECEIVABLE

Accounts receivable are net of the following allowances:

                              January 31, 1999       April 30, 1998
                              ----------------       --------------
                                          (000's omitted)

Doubtful accounts                    $142                  $142
Customer returns                        0                    45
                                     ----                  ----
                                     $142                  $187
NOTE D - INVENTORIES

For  quarterly  reporting  purposes, Monarch  values  inventory  using   both
perpetual  records  and  physical  counts,  while  at  year-end  values   are
determined solely on the basis of physical counts.










The major components of inventories consist of the following:

                              January 31,1999        April 30, 1998
                              ---------------        --------------
                                        (000's omitted)

Raw materials                    $  196                $  694
Work in progress                      2                   174
Finished goods                       38                 1,100
                                 ------                ------
                                 $  236                $1,968

The  above  components  are shown net of lower of cost  or  market  reserves  of
$65,000  at  January 31, 1999 and $350,000 at April 30, 1998.   On  October  27,
1998, the Company sold substantially all the assets of the Games division.   All
games  inventories  were  transferred to Hasbro,  Inc.  as  part  of  the  sales
agreement.  The remaining inventories at January 31, 1999 relate entirely to the
printing  segment of Monarch Services, Inc.  The Company values its  inventories
at the lower of cost (first-in, first-out) or market.

<PAGE>
ITEM II              MONARCH SERVICES, INC. AND SUBSIDIARY

                   MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS

For  purposes of this discussion references to "fiscal 1999" are to  the  fiscal
year  ending April 30, 1999, and references to "fiscal 1998" are to  the  fiscal
year ended April 30, 1998.

CERTAIN CAUTIONARY INFORMATION

In  connection with the Private Securities Litigation Reform Act  of  1995  (the
"Litigation  Reform  Act"), the Company is hereby disclosing certain  cautionary
information  to  be  used in connection with written materials  (including  this
Report on Form 10-QSB) and oral statements made by or on behalf of its employees
and  representatives  that may contain "forward-looking statements"  within  the
meaning  of the Litigation Reform Act.  Such statements consist of any statement
other  than a recitation of historical fact and can be identified by the use  of
forward-looking terminology such as "may," "expect," "anticipate," "estimate" or
"continue"  or  the  negative thereof or other varations thereon  or  comparable
terminology.   The  listener  or reader is cautioned  that  all  forward-looking
statements  are  necessarily  speculative  and  there  are  numerous  risks  and
uncertainties  that  could cause actual events or results to  differ  materially
from  those  referred  to  in such forward-looking statements.   The  discussion
contained in the Company's Annual Report on Form 10-KSB for the year ended April
30,  1998  and  incorporated herein by reference highlights  some  of  the  more
important  risks identified by management, but should not be assumed to  be  the
only  factors that could affect future performance.  Included in these risks  is
the  Company's  history  of  losses,  its  fluctuations  in  operating  results,
competition and other risks set forth herein and in the Company's annual  report
on  Form  10-KSB for the year ended April 30, 1998.  The reader or  listener  is
cautioned  that  the  Company does not have a policy  of  updating  or  revising
forward-looking statements and thus he or she should not assume that silence  by
management  over time means that actual events are bearing out as  estimated  in
such forward-looking statements.


RESULTS OF OPERATIONS

Monarch  Services, Inc. consists of one division, printing, and one  subsidiary,
Girls' Life, Inc., that publishes a magazine.

On  August  4, 1998, the Company announced that it had entered into a definitive
agreement  to  sell substantially all the assets of the games  division  of  the
Company  to  a newly formed subsidiary of Hasbro, Inc. for $6,000,000  in  cash.
The  assets sold include trademarks, copyrights and other intellectual  property
rights, inventory and tooling.  In light of the Company's sales of the assets of
the  games  division, the Company has taken steps to cut costs  related  to  the
games  division.   Such  steps have included curtailment  of  the  research  and
development and sales and marketing activities of the games division and layoffs
of games division employees.  The sale of substantially all of the assets of the
games division was completed on October 27, 1998.

RESULTS FOR THE THIRD QUARTER OF FISCAL YEAR 1999 AND 1998

Net  sales  increased by $42,000 or 4% in the third quarter of  fiscal  1999  as
compared to the third quarter of fiscal 1998.

Sales  in  the printing division decreased by $339,000 in the third  quarter  of
fiscal  1999  or  50%  from  the third quarter of fiscal  1998.   Sales  of  the
Publishing division in the third quarter of fiscal 1999 increased by $379,000 or
83%  from  the  third  quarter of fiscal 1998.  The increase  in  sales  of  the
Publishing  division relates primarily to the increase in promotions and  direct
mailing  advertising of the magazine and increased revenue from newsstand  sales
and advertising.

Gross  profit  increased by $202,000 or 98% during the third quarter  of  fiscal
1999  compared to the third quarter of fiscal 1998.   Gross margin was  negative
0.4%  during the third quarter of fiscal 1999 as compared to negative 18% during
the third quarter of fiscal 1998.  The increase in gross margin is primarily due
to  the  increase in Publishing sales offset by the decrease in Printing  sales.
Gross margin for the Publishing division was 22% and Printing was a negative 57%
in the third quarter of fiscal 1999.

Operating expenses were 36% of net sales in the third quarter of fiscal 1999  as
compared to 18% in the third quarter of fiscal 1998.  Operating expenses for the
third  quarter of fiscal 1999 increased by $214,000 or 105% from the same period
in fiscal 1998, primarily because of operating expenses that were charged to the
games  division for the third quarter of fiscal 1998 that after the sale of  the
games division are charged to operating expenses for the third quarter of fiscal
1999  and  increased  operating expenses of the Publishing division  related  to
advertising and promotions.

RESULTS FOR THE FIRST NINE MONTHS OF FISCAL YEAR 1999 AND 1998

Net  sales increased by $771,000 or 22% in the first nine months of fiscal  1999
as  compared to the same period in fiscal 1998.  Sales in the printing  division
for  the first nine months of fiscal 1999 decreased by $397,000 or 21% from  the
same period in fiscal 1998.  Sales of the Publishing division for the first nine
months of fiscal 1999 increased by $1,168,000 or 73% compared to the same period
in  fiscal  1998  as a result of promotions and direct mail advertising  of  the
magazine and increased revenue from newsstand sales and advertising.



Gross  profit increased by $546,000 or 265% for the first nine months of  fiscal
1999 as compared to the same period in fiscal 1998.  Gross margin was 18% during
the  first  nine  months of fiscal 1999 as compared to 6% for  the  same  period
during  fiscal 1998.  The net increase in gross margin primarily relates to  the
increase  in  Publishing sales as partially offset by the decrease  in  printing
sales.  Gross  margin for the Publishing division was 35%  and  Printing  was  a
negative 14% for the first nine months of fiscal 1999.

Operating  expenses increased $51,000 or 6% for the first nine months of  fiscal
1999  as  compared  to  the  same  period in fiscal  1998.   Operating  expenses
represented  22% and 26% of net sales for the first nine months of  fiscal  1999
and 1998, respectively.  The increase in operating expenses primarily relates to
overhead  expenses that were charged to the games division for  the  first  nine
months  of fiscal 1998 that after the sale of the games division are charged  to
operating expenses as partially offset by decreases in the operating expenses of
the Printing and Publishing divisions.


<PAGE>
LIQUIDITY AND CAPITAL RESOURCES

At  January 31, 1999, the Company has cash and cash equivalents of approximately
$7,387,000  an  increase of $5,649,000 from the amount at April 30,  1998.   The
increase  resulted from the sale of substantially all the assets  of  the  games
division  for  $6,000,000  cash. The Company's cash  and  cash  equivalents  are
subject  to  variation  based upon the timing of receipts  and  the  payment  of
payables.

At January 31, 1999, the Company has no debt with third party lenders.
<PAGE>

YEAR 2000 DISCLOSURE

During  the next two months, The Company will be replacing the existing software
and hardware at an estimated cost of under $40,000.  Company management does not
believe the change over to new software and hardware will have a material effect
on the Company's business, operations or financial condition.  A survey has been
mailed  to  the customers and vendors of the Publishing division to verify  that
they  will  be Year 2000 compliant. Substantially all of the Publishing  surveys
have  been  returned  and all of the surveys indicate they  will  be  Year  2000
compliant.  The Printing division vendors and customers will be analyzed  within
the  next month and a similar survey will be mailed to the customers and vendors
prior to the end of our fiscal year. As part of it,s Year 2000 contingency plan,
the Company has identified alternative suppliers for it's key raw materials.  If
a  substantial  number  of  the Companys suppliers and/or  customers  experience
significant  Year  2000  problems, the Company may be materially  and  adversely
affected.












                      PART II. OTHER INFORMATION


ITEMS 1 THROUGH 5
NONE / NOT APPLICABLE

ITEM 6.  EXHIBITS AND REPORTS FOR FORM 8-K

(a)          Exhibits

             Number                 Description
             ------                 -----------

             27.                     Financial Data Schedule

(b)          Reports on Form 8-K

             No reports have been filed on Form 8-K during this
             quarter.

<PAGE>
                                      SIGNATURES

In  accordance with the requirements of the Securities Exchange Act of 1934, the
registrant has caused this report to be signed on its behalf by the undersigned,
thereunto duly authorized.




                                          MONARCH SERVICES, INC.




Date     03/17/99                     By  /s/ A. Eric Dott
                                          -----------------------------
                                          A. Eric Dott
                                          Chariman of the Board



Date     03/17/99                         /s/ A. Eric Dott
                                          -----------------------------
                                          A. Eric Dott
                                          Chairman of the Board
                                          (Principal Executive Officer)



Date     03/17/99                         /s/ Marshall Chadwell
                                          -----------------------------
                                          Marshall Chadwell
                                          Chief Financial Officer
                                          (Principal Accounting and
                                              Financial Officer)







<TABLE> <S> <C>

<ARTICLE>        5
<MULTIPLIER>     1,000
       
<CAPTION>
                                   EXHIBIT 27

Article 5

The  schedule  contains  summary financial information  extracted  from  Monarch
Services, Inc.'s unaudited financial statements for the period ended January 31,
1998, and is qualified in its entirety by reference to such financial statements
and the notes thereto.
<S>                                         <C>
<PERIOD-TYPE>                               9-MOS
<FISCAL-YEAR-END>                           Apr-30-1999
<PERIOD-START>                              May-01-1998
<PERIOD-END>                                Jan-31-1999
<CASH>                                            7,387
<SECURITIES>                                          0
<RECEIVABLES>                                       354
<ALLOWANCES>                                        142
<INVENTORY>                                         236
<CURRENT-ASSETS>                                  8,058
<PP&E>                                            4,619
<DEPRECIATION>                                    4,192
<TOTAL-ASSETS>                                    8,496
<CURRENT-LIABILITIES>                             1,884
<BONDS>                                               0
                                 0
                                           0
<COMMON>                                            527
<OTHER-SE>                                        6,612
<TOTAL-LIABILITY-AND-EQUITY>                      8,496
<SALES>                                           4,278
<TOTAL-REVENUES>                                  8,083
<CGS>                                             3,526
<TOTAL-COSTS>                                     4,483
<OTHER-EXPENSES>                                      0
<LOSS-PROVISION>                                      0
<INTEREST-EXPENSE>                                    0
<INCOME-PRETAX>                                    (144)
<INCOME-TAX>                                          0
<INCOME-CONTINUING>                                (144)
<DISCONTINUED>                                    3,526
<EXTRAORDINARY>                                       0
<CHANGES>                                             0
<NET-INCOME>                                      3,382
<EPS-PRIMARY>                                      2.09
<EPS-DILUTED>                                      2.09
        

</TABLE>


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