MONARCH SERVICES INC
10QSB, 1999-09-14
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                                UNITED STATES
                     SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, DC 20549

                                  10-QSB

                Quarterly Report Pursuant to Section 13 or 15(d)
                    of the Securities Exchange Act of 1934



FOR QUARTER ENDED    JULY 31, 1999     COMMISSION FILE NO. 0-8512
                  ------------------                      --------


                         MONARCH SERVICES, INC.
- ------------------------------------------------------------------
 (Exact name of small business issuer as specified in its charter)


          Delaware                                52-1073628
- ---------------------------------  ------------------------------
 (State or other jurisdiction of  (IRS EmployerIdentification No.)
        incorporation)


     4517 Harford Road, Baltimore, Maryland               21214
- ------------------------------------------------       ----------
    (Address of principal executive offices)           (Zip Code)


Issuer's telephone number, including area code       410-254-9200
                                                    -------------

                              Not applicable
- -----------------------------------------------------------------
Former name, former address and former fiscal year, if changed since last
report.

Check  whether  the issuer (1) has filed all reports required  to  be  filed  by
Section  13 or 15(d) of the Securities Exchange Act of 1934 during the  past  12
months (or for such shorter period that the registrant was required to file such
reports), and (2) has been subject to such filing requirements for the  past  90
days.

                              YES [ X ]      NO [   ]

As  of  July  31, 1999, the number of shares outstanding of the issuer's  common
stock was 1,619,820 shares.

Transitional Small Business Issue Format (check one):

                              YES [   ]      NO [ X ]
<PAGE>
<TABLE>

                       PART I.      FINANCIAL INFORMATION

ITEM I.  FINANCIAL STATEMENTS

                      MONARCH SERVICES, INC. AND SUBSIDIARY
           CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION (UNAUDITED)
<CAPTION>
                                                  July 31, 1999
                                                  -------------
                                                 (000's Omitted)
<S>                                                  <C>
ASSETS
CURRENT ASSETS
   Cash and cash equivalents                         $7,209
   Accounts receivable, net                             201
                                                      -----
                                                      7,410
  Income tax receivable                                 230
  Other current assets                                  125
                                                      -----
           TOTAL CURRENT ASSETS                       7,765

PROPERTY AND EQUIPMENT                                  836
   Less accumulated depreciation                       (602)
                                                      -----
                                                        234
                                                      -----
INTANGIBLE ASSETS, NET                                    2
                                                      -----
DEFERRED TAX ASSET                                       79
ASSETS HELD FOR SALE                                    248
                                                      -----
                                                     $8,328
                                                      -----
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES
   Accounts payable                                  $   86
   Accrued expenses                                     417
   Income taxes payable                                 165
   Deferred subscription revenues                     1,370
                                                     ------
           TOTAL CURRENT LIABILITIES                  2,038

STOCKHOLDERS' EQUITY
   Preferred Stock - par value $.01 per share:
      Authorized 100,000 shares; no shares
      issued
   Common Stock - par value $.25 per share:
      Authorized - 3,000,000 shares; shares
      issued - 2,109,985; shares outstanding
      1,619,820                                         527
   Capital surplus                                    3,378
   Retained earnings                                  2,507
                                                     ------
                                                      6,412
   Treasury stock at par - 490,165 shares              (122)
                                                      -----
             TOTAL STOCKHOLDERS' EQUITY               6,290
                                                      -----
                                                     $8,328
                                                      -----
<FN>
See notes to Consolidated Financial Statements.
</TABLE>
<PAGE>
<TABLE>

                     MONARCH SERVICES, INC. AND SUBSIDIARY
                CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
<CAPTION>
                                              Three Months Ended
                                                    July 31,
                                              ------------------

                                               1999         1998
                                               ----         ----

                                 (000's omitted, except per share data)

<S>                                          <C>          <C>
Net Sales - publishing                       $  603       $  497

Cost of goods sold - publishing                 488          440
                                           -------------------------
Gross profit from continuing
        operations                              115           57
                                           -------------------------
Selling, general and
   administrative expenses                      141           50
                                           -------------------------
(Loss) gain from continuing
   operations before other
     income and income taxes                    (26)           7

Other income:
   Investment and interest income                72           10
   other                                         38            0
                                           -------------------------
Gain from continuing operations
   before income taxes                           84           17

Income tax expense                               30            0
                                           -------------------------
Income from continuing operations                54           17
                                           -------------------------
Discontinued Operations:
   Operating loss from
     games division                               0         (449)
   Operating loss from printing and
     envelope division (net of income
     tax benefit of $143)                      (279)        (144)
   Estimated loss on disposal of printing
     and envelope and games segments
     (net of income tax benefit of $117)       (228)           0
                                         --------------------------
Loss from discontinued operations              (507)        (593)
                                          --------------------------
Net loss                                       (453)        (576)
                                          --------------------------

Net Earnings (loss) per common
     share - basic and diluted:

Income from continuing
     operations per share                    $  .03      $   .01

Loss from discontinued
     operations                                (.31)        (.37)
                                          --------------------------
Net loss per common share
     - basic and diluted                     $ (.28)      $ (.36)
                                          --------------------------
Weighted average number of
     shares outstanding                     1,619,820   1,619,820
                                          --------------------------
<FN>
See Notes to Consolidated Financial Statements.
</TABLE>
<PAGE>
<TABLE>
               MONARCH SERVICES, INC. AND SUBSIDIARY
          CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
                                             Three Months Ended
                                                  July 31,
                                             ------------------
                                              1999       1998
                                              ----       ----
                                              (000's Omitted)
<S>                                         <C>        <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
 Net loss                                   $  (453)   $  (576)
  Adjustments to reconcile net loss          ------     ------
  to net cash used in operating
  activities:
     Depreciation and amortization               30         41
     Gain on disposal of equipment              (27)         0
     Changes in accounts receivable,
       inventories, other assets,
       assets held for sale, accounts
       payable, accrued expenses,
       deferred subscription revenue
       and income tax payable                    332       134
                                              ------    ------
Total cash used in operating activities         (118)     (401)
                                              ------    ------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchases of property and equipment            (21)        0
  Cash proceeds from disposal of property
     and equipment                                27         0
                                              ------    ------
    Total cash provided by investing
       activities                                  6         0
                                              ------    ------
NET DECREASE IN CASH AND
  CASH EQUIVALENTS                              (112)     (401)
CASH AND CASH EQUIVALENTS
  BEGINNING OF YEAR                            7,321     1,738
                                              ------    ------
CASH AND CASH EQUIVALENTS
  END OF YEAR                                $ 7,209   $ 1,337
                                              ------    ------
<FN>
See Notes to Consolidated Financial Statements.
</TABLE>
<PAGE>
                 MONARCH SERVICES, INC. AND SUBSIDIARY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

NOTE A - BASIS OF PRESENTATION

The  accompanying  unaudited consolidated financial statements  include  Monarch
Services,  Inc. (Monarch), formerly Monarch Avalon, Inc.,  and its  wholly-owned
subsidiary,  Girls'  Life,  Inc.  (Monarch and  Girls'  Life  Inc.  collectively
referred  to  herein as the Company) have been prepared in accordance  with  the
instructions  to  Form  10-QSB and do not include all  of  the  information  and
disclosures  required by generally accepted accounting principles  for  complete
financial statements.  In the opinion of management, all adjustments (consisting
of  normal  recurring  accruals and charges and accruals  for  the  discontinued
segments) considered necessary for a fair presentation have been included.   All
material  intercompany  balances between Monarch and its  subsidiary  have  been
eliminated in consolidation.  Operating results for the three months ended  July
31,  1999 are not necessarily indicative of the results that may be expected for
the  year  ending April 30, 2000.  For further information, reference should  be
made  to  the  financial statements and notes included in the  Company's  annual
report on Form 10-KSB for the fiscal year ended April 30, 1999.

Girls' Life magazine subscriptions are sold through traditional sources such  as
direct-mail  solicitation,  insert  cards  and  via  subscription  agents.   The
magazine is also sold on newsstands and subscriptions can be obtained or renewed
through  the  internet  on  the  Girls'  Life  website.   Newsstand  copies  are
distributed  nationally by Ingram Periodicals Inc. and International  Periodical
Distributors.   Newsstand copies are distributed nationally and  internationally
by Warner Publisher Services.  The Company has entered into a joint venture with
the Girl Scouts of the U.S.A. through which the Company has direct access to the
Girl Scout's mailing list of over 2,000,000 girls.

The  basic domestic price of a one year Girls' Life subscription is $17.85.  The
suggested retail price of a single issue of Girls' Life in the United States  at
the newsstand is $2.95.

The  average  total distribution per issue during fiscal year 1999  was  as  set
forth in the following table.

Distribution Channel           Number of Magazines Distributed
- --------------------           -------------------------------

         Newsstand Sales                         60,000

         Subscription Sales                     233,000
                                               ---------
            Total Paid Circulation              293,000


         Complementary Copies                     1,000


The following table sets forth the average number of subscriptions
geographically sold per issue, internationally and domestically during FY 1999.


Geographic Distribution         Number of Magazines Distributed
- -----------------------         -------------------------------

         United States                          229,000

         International                            4,000
<PAGE>

NOTE B - DISCONTINUED OPERATIONS

SALE OF GAMES DIVISION:

On  October 27, 1998, the Company sold substantially all the assets of the games
division  to  a subsidiary of Hasbro, Inc. for $6,000,000 in cash.   The  assets
sold  included  trademarks, copyrights and other intellectual  property  rights,
inventory  and tooling.  The operating results of the games division  have  been
classified  as  discontinued  operations  for  all  periods  presented  in   the
consolidated statements of operations.

Total  assets  from  the games division held for sale at  April  30,  1999  were
$89,000.   Approximately $18,000 of the $89,000 were sold as of July  31,  1999.
Approximately  $71,000 remained unsold as of July 31, 1999.  These  assets  have
been written down to their estimated net realizable value.

Net  sales and income from discontinued operations of the games division are  as
follows:

                                    Quarter Ended July 31,
                                       1999         1998
- -----------------------------------------------------------
Net sales                          $      0   $      214
Estimated loss on disposal
   of games segment                      (7)           0
Loss from discontinued
   operations                             0         (449)




Net assets of discontinued operations of the games division are as follows:

                               Quarter Ended July 31,
                                     1999
- ---------------------------------------------------
Net assets held for sale           $   64

<PAGE>

CLOSING OF PRINTING AND ENVELOPE DIVISION:

Effective August 20, 1999, the Company closed the printing and envelope division
due  to  increased  losses since last year's sale of the  games  division.   The
machinery  and  equipment and inventories of the printing and envelope  division
are expected to be sold in the near future.

Net  inventories from the printing and envelope division held for sale  at  July
31, 1999 were approximately $183,000.  The inventories will be sold privately or
auctioned  off  in November 1999.  These inventories have been written  down  to
their estimated net realizable value.

Net  machinery  and equipment from the printing and envelope division  held  for
sale  at  July 31, 1999 was approximately $109,000.  The machinery and equipment
will be auctioned off in November 1999.

Due to the closing of the printing and envelope division, wages of approximately
$87,000 were accrued as of July 31, 1999.  This included two weeks severence pay
and  accumulated   vacation  and  sick days for  the  41  employees  terminated.
Accured  rent  of  $220,000 has been recorded for the portion of  the  Company's
office,  warehouse,  and manufacturing facilities which  were  utilized  by  the
discontinued segments.


Net  assets  from discontinued operations of the printing and envelope  division
are as follows:

    Net assets held for sale                    $  184,000


Net  sales and income from discontinued operations of the printing and  envelope
division are as follows:

                                       Quarter Ended July 31,
                                        1999         1998
- -------------------------------------------------------------
Net sales                              $    392   $     569
Estimated loss on disposal
   of printing and envelope
   segment                                 (221)          0
Loss from discontinued
   operations                              (279)       (144)

<PAGE>

NOTE C - ACCOUNTS RECEIVABLE

Accounts receivable consist of the following at July 31, 1999:

Accounts Receivable-Games              42,063
                   -Printing       $  206,777
                   -publishing        114,482
                                   -----------
Less:                                 363,322
  Allowance for doubtful accounts    (162,491)
                                   -----------
                                   $  200,831
                                   ===========

The Accounts Receivable-Games in the amount of $42,063 is fully reserved in the
Allowance for doubtful accounts.

NOTE D - INVENTORIES

For  quarterly  reporting  purposes, Monarch  values  inventory  using   both
perpetual  records  and  physical  counts,  while  at  year-end  values   are
determined solely on the basis of physical counts.

Inventories  in the amount of $183,000 of the printing and envelope  division
will be sold or auctioned off in the near future.

The  major  components of the printing and envelope inventories consist  of  the
following:

                               July 31,1999         April 30, 1999
                               -------------        --------------
                                       (000's omitted)

Raw materials                    $  149                $  161
Work in progress                     25                    49
Finished goods                       29                    30
                                 ------                ------
                                 $  203                $  240

The  above  components  are shown net of lower of cost  or  market  reserves  of
$65,000  at July 31, 1999 and April 30, 1999.  On October 27, 1998, the  Company
sold  substantially all the assets of the Games division.  All games inventories
were  transferred to Hasbro, Inc. as part of the sales agreement.  The remaining
inventories  at  July  31,  1999 relate entirely to the  printing  and  envelope
segment  of  Monarch  Services, Inc. The Company values its inventories  at  the
lower of cost (first-in, first-out) or market.

<PAGE>

ITEM II             MONARCH SERVICES, INC. AND SUBSIDIARY

                   MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS

For purposes of this discussion references to fiscal 2000 are to the fiscal year
ending  April  30, 2000, and references to fiscal 1999 are to  the  fiscal  year
ended April 30, 1999.


CERTAIN CAUTIONARY INFORMATION


In  connection with the Private Securities Litigation Reform Act  of  1995  (the
"Litigation  Reform  Act"), the Company is hereby disclosing certain  cautionary
information  to  be  used in connection with written materials  (including  this
Report on Form 10-QSB) and oral statements made by or on behalf of its employees
and  representatives  that  may contain forward-looking  statements  within  the
meaning  of the Litigation Reform Act.  Such statements consist of any statement
other  than a recitation of historical fact and can be identified by the use  of
forward-looking  terminology  such  as  may,  expect,  anticipate,  estimate  or
continue  or  the  negative thereof or other variations  thereon  or  comparable
terminology.   The  listener  or reader is cautioned  that  all  forward-looking
statements  are  necessarily  speculative  and  there  are  numerous  risks  and
uncertainties  that  could cause actual events or results to  differ  materially
from  those  referred  to  in such forward-looking statements.   The  discussion
contained in the Company's Annual Report on Form 10-KSB for the year ended April
30,  1999  and  incorporated herein by reference highlights  some  of  the  more
important  risks identified by management, but should not be assumed to  be  the
only  factors that could affect future performance.  Included in these risks  is
the  Company's  history  of  losses,  its  fluctuations  in  operating  results,
competition and other risks set forth herein  and in the Company's annual report
on  Form  10KSB  for the year ended April 30, 1999.  The reader or  listener  is
cautioned  that  the  Company does not have a policy  of  updating  or  revising
forward-looking statements and thus he or she should not assume that silence  by
management  over time means that actual events are bearing out as  estimated  in
such forward-looking statements.
<PAGE>

RESULTS OF OPERATIONS

Monarch  Services,  Inc. consists of one subsidiary,  Girls'  Life,  Inc.,  that
publishes a magazine.


RESULTS FOR THE FIRST QUARTER OF FISCAL YEAR 2000 AND 1999

Sales  of  the Publishing division in the first quarter of fiscal 2000 increased
by $106,000 or 21% from the first quarter of fiscal 1999.  The increase in sales
of  the Publishing division relates primarily to the increase in promotions  and
direct  mailing advertising of the magazine and increased revenue from newsstand
sales and advertising.

Cost  of goods sold as a percent of sales was 81% in the first quarter of fiscal
2000  compared  to  89% in the first quarter of fiscal 1999.   The  decrease  in
fiscal  2000  was  due  to the increased subscription  and newsstand  sales  and
increased income from advertising.

Gross  profit  increased by $58,000 or 102% during the first quarter  of  fiscal
2000 compared to the first quarter of fiscal 1999.   Gross margin was 19% during
the first quarter of fiscal 2000 as compared to 11% during the first quarter  of
fiscal 1999.

Selling,  general and administrative expenses as a percentage of sales were  23%
for  the  first quarter of fiscal 2000 and 10% for the first quarter  of  fiscal
1999.   The increase in fiscal 2000 was due to general corporate overhead  costs
that  were  previously charged to the former games business  and  are  currently
being charged to the publishing business.

Other income increased $100,000 in the first quarter of fiscal 2000 compared  to
the  first  quarter  of  fiscal 1999.  The increase was  primarily  due  to  the
increase in interest income and sale of equipment.

LIQUIDITY AND CAPITAL RESOURCES

At  July  31,  1999, the Company has cash and cash equivalents of  approximately
$7,209,000  a  decrease  of $112,000 from the amount at  April  30,  1999.   The
decrease  resulted  primarily   from cash used in operations  of  $118,000.  The
Company's  cash  and cash equivalents are subject to variation  based  upon  the
timing of receipts and the payment of payables.

At July 31, 1999, the Company has no debt with third party lenders.
<PAGE>

YEAR 2000 DISCLOSURE

As  the  Year 2000 approaches, existing software programs and operating  systems
must  be  reviewed to determine if they can accommodate information that employs
dates  after  December 31, 1999.  As of July 31, 1999, the Company has  incurred
direct  Year 2000 compliance costs of approximately $15,000, to cover assessment
of  systems,  internal testing, training, and replacement  and  modification  of
existing systems.  The Company's Year 2000 compliance costs consist of software,
consulting  time,  employee  time and new and upgraded  hardware.   The  Company
expects  to complete its Year 2000 program during October, 1999 at an  estimated
cost to completion of an  additional $10,000.

Management has hired an independent consultant to establish and implement a plan
to  address  the Company's software and operating systems issues  for  the  Year
2000.   The  Company's plan includes assessment, remediation and renovation  and
testing.   The  Company has completed the assessment phase  which  includes  the
identification  of  critical  and non-critical operating  systems  and  external
interfaces with third-party computer systems and a survey of the majority of the
Company's vendors concerning Year 2000 compliance.  Responses from vendors  have
generally  indicated  that such vendors expect to be Year 2000  compliant.   The
Company  commenced the remediation and renovation phase in April 1999  with  the
purchase of hardware and software to replace critical and non-critical operating
systems  that would likely be affected by the Year 2000 issue.  The  replacement
hardware and software are off-the-shelf, Gateway based, products from Intuit and
Microsoft  which, based upon manufacturer information, management  believes  are
less susceptible to Year 2000 issues.  The Company is currently working with its
hardware  and  software  vendors  and  other  third  parties  to  complete   the
remediation and renovation phase. Completion and transition to the Company's new
systems  are  expected by September 1999.  The Company expects to  complete  the
testing phase in October 1999.

The  Company  has  not  identified a cost-effective Year 2000  contingency  plan
beyond  confirming its ability to shift its business to alternative vendors  and
service  providers.  The  Company uses one major vendor  for  the  printing  and
mailing of Girls' Life magazine, but based on documentation and discussions with
the  vendor, management does not expect a disruption of service due to the  Year
2000  issue.   The Company believes that other vendors of printing  and  mailing
services could meet the needs of Girls' Life if necessary.

While  the  Company believes that it is taking prudent and necessary  action  to
comply with Year 2000 requirements, there can be no assurance that the Year 2000
issue  will  not  result in information or communications systems interruptions.
Such  interruptions, if of significant duration, could be  expected  to  have  a
material adverse effect on the Company's business, financial condition,  results
of operations and business prospects.
<PAGE>

                      PART II. OTHER INFORMATION


ITEMS 1 THROUGH 5
NONE / NOT APPLICABLE

ITEM 6.  EXHIBITS AND REPORTS FOR FORM 8-K

(a)          Exhibits

             Number                 Description
             ------                 -----------

             27.                     Financial Data Schedule

(b)          Reports on Form 8-K

             No reports have been filed on Form 8-K during this
             quarter.
<PAGE>

In  accordance  with the Securities Exchange Act of 1934, this report  has  been
signed  below by the following persons on behalf of the registrant  and  in  the
capacities and on the dates indicated.








Date   September 14, 1999          /s/    A. Eric Dott
       ------------------          -------------------------------
                                   A. Eric Dott
                                   Chairman of the Board





Date   September 14, 1999          /s/    A. Eric Dott
       ------------------          -------------------------------
                                   A. Eric Dott
                                   Chairman of the Board
                                   (Principal Executive Officer)




Date   September 14, 1999          /s/    Marshall Chadwell
       ------------------          -------------------------------
                                   Marshall Chadwell, Controller
                                   Chief Financial Officer
                                   (Principal Accounting and
                                        Financial Officer)



<TABLE> <S> <C>

<ARTICLE>             5
<MULTIPLIER>          1,000

<CAPTION>
                  EXHIBIT 27 - FINANCIAL DATA SCHEDULE

The schedule contains summary financial information extracted from Monarch
Services, Inc.'s unaudited financial statements for the period ended July 31,
1999, and is qualified in its entirety by reference to such financial statements
and the notes thereto.

<S>                                               <C>
<PERIOD-TYPE>                                     12-MOS
<FISCAL-YEAR-END>                                 Apr-30-2000
<PERIOD-START>                                    May-01-1999
<PERIOD-END>                                      Jul-31-1999
<CASH>                                                  7,209
<SECURITIES>                                                0
<RECEIVABLES>                                             201
<ALLOWANCES>                                              162
<INVENTORY>                                                 0
<CURRENT-ASSETS>                                        7,765
<PP&E>                                                    836
<DEPRECIATION>                                            602
<TOTAL-ASSETS>                                          8,328
<CURRENT-LIABILITIES>                                   2,038
<BONDS>                                                     0
                                       0
                                                 0
<COMMON>                                                  527
<OTHER-SE>                                              3,378
<TOTAL-LIABILITY-AND-EQUITY>                            8,328
<SALES>                                                   603
<TOTAL-REVENUES>                                          713
<CGS>                                                     488
<TOTAL-COSTS>                                             629
<OTHER-EXPENSES>                                            0
<LOSS-PROVISION>                                            0
<INTEREST-EXPENSE>                                          0
<INCOME-PRETAX>                                            84
<INCOME-TAX>                                               30
<INCOME-CONTINUING>                                        54
<DISCONTINUED>                                           (507)
<EXTRAORDINARY>                                             0
<CHANGES>                                                   0
<NET-INCOME>                                             (453)
<EPS-BASIC>                                            (.28)
<EPS-DILUTED>                                            (.28)


</TABLE>


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