MONARCH SERVICES INC
10QSB, 2000-12-01
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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                                UNITED STATES
                     SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON, DC 20549

                                  10-QSB

                Quarterly Report Pursuant to Section 13 or 15(d)
                    of the Securities Exchange Act of 1934



FOR QUARTER ENDED  October 31, 2000     COMMISSION FILE NO. 0-8512
                  ------------------                      --------


                         MONARCH SERVICES, INC.
------------------------------------------------------------------
 (Exact name of small business issuer as specified in its charter)


          Maryland                           52-1073628
---------------------------------  ------------------------------
 (State or other jurisdiction of  (IRS Employer Identification No.)
        incorporation)


     4517 Harford Road, Baltimore, Maryland               21214
------------------------------------------------       ----------
    (Address of principal executive offices)           (Zip Code)


Issuer's telephone number, including area code       410-254-9200
                                                    -------------

                              Not applicable
-----------------------------------------------------------------
Former name, former address and former fiscal year, if changed since last
report.

Check  whether  the issuer (1) has filed all reports required  to  be  filed  by
Section  13 or 15(d) of the Securities Exchange Act of 1934 during the  past  12
months (or for such shorter period that the registrant was required to file such
reports), and (2) has been subject to such filing requirements for the  past  90
days.

                              YES [ X ]      NO [   ]

As  of October 31, 2000, the number of shares outstanding of the issuer's common
stock was 1,619,820 shares.

Transitional Small Business Issue Format (check one):

                              YES [   ]      NO [ X ]
<PAGE>
<TABLE>

                       PART I.      FINANCIAL INFORMATION

ITEM I.  FINANCIAL STATEMENTS

                      MONARCH SERVICES, INC. AND SUBSIDIARY
           CONSOLIDATED STATEMENTS OF FINANCIAL CONDITION (UNAUDITED)
<CAPTION>
                                                October 31, 2000
                                               ------------------
                                                 (000's Omitted)
<S>                                                  <C>
ASSETS
CURRENT ASSETS
   Cash and cash equivalents                         $8,341
   Accounts receivable, net                             385
   Marketable securities available
       for sale                                          15
                                                      -----
                                                      8,741
  Income taxes receivable                               147
  Prepaid expenses                                       39
                                                      -----
           TOTAL CURRENT ASSETS                       8,927

PROPERTY AND EQUIPMENT                                  726
   Less accumulated depreciation                       (482)
                                                      -----
                                                        244
                                                      -----
INTANGIBLE ASSETS, NET                                   20
                                                      -----
                                                     $9,191
                                                      -----
LIABILITIES AND STOCKHOLDERS' EQUITY
CURRENT LIABILITIES
   Accounts payable                                  $  311
   Accrued expenses                                      82
   Deferred subscription revenues                     1,455
                                                     ------
           TOTAL CURRENT LIABILITIES                  1,848

   Deferred income taxes                                271
                                                     ------
           TOTAL LIABILITIES                          2,119


STOCKHOLDERS' EQUITY
   Preferred Stock - par value $.01 per share:
      Authorized 100,000 shares; no shares
      issued
   Common Stock - par value $.25 per share:
      Authorized - 3,000,000 shares; shares
      issued - 2,109,985; shares outstanding
      1,619,820                                         527
   Capital surplus                                    3,378
   Accumulated other comprehensive income (loss)        (15)
   Retained earnings                                  3,304
                                                     ------
                                                      7,194
   Treasury stock at par - 490,165 shares              (122)
                                                      -----
             TOTAL STOCKHOLDERS' EQUITY               7,072
                                                      -----
                                                     $9,191
                                                      -----
<FN>
See notes to Consolidated Financial Statements.
</TABLE>
<PAGE>
<TABLE>

                     MONARCH SERVICES, INC. AND SUBSIDIARY
                CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
<CAPTION>
                                      Three Months Ended  Six Months Ended
                                          October 31,       October 31,
                                      ------------------  ----------------

                                          2000     1999     2000     1999
                                          ----     ----     ----     ----

                                     (000's omitted, except per share data)

<S>                                     <C>      <C>      <C>      <C>
Net Sales - publishing                  $ 1,543  $ 1,524  $ 2,284  $ 2,127

Cost of goods sold - publishing           1,310      887    1,913    1,376
                                        ------------------------------------
Gross profit from continuing
        operations                          233      637      371      751
                                        ------------------------------------
Selling, general and
   administrative expenses                  254      157      531      298
                                        ------------------------------------
Income (loss) from continuing
    operations before other
      income and income taxes               (21)     480     (160)     453

Other income:
    Investment and interest income          135       68      251      140
    Other                                    24       10       24       48
                                        ------------------------------------
Income from continuing operations
    before income taxes                     138      558      115      641

Income tax expense                           53      190       45      218
                                        ------------------------------------
Income from continuing operations            85      368       70      423
                                        ------------------------------------

Discontinued Operations:
   Operating loss from printing and
     envelope division (net of income
     tax benefit of $87 and $230) for the
     three months and six months ended
     October 31, 2000, respectively           0     (168)       0    (447)
   Estimated loss on disposal of
     printing and envelope (net of
     income tax benefit of $24 and
     $140) for the three months and
     six months ended October 31,
     1999, respectively                       0      (26)       0   (255)
                                      --------------------------------------
Income (loss) from discontinued
     operations                               0     (194)       0   (702)
                                      --------------------------------------
Net income (loss)                            85      174       70   (279)
                                      --------------------------------------

Net earnings (loss) per common
     share-basic and diluted:

Income from continuing
     operations per share               $ .05     $ .23     $ .04    $ .26

Income (loss) from discontinued
     operations                           .00      (.12)      .00     (.43)
                                      ---------------------------------------
Net income (loss) per common
     share - basic and diluted          $ .05     $ .11     $ .04    $(.17)
                                      ---------------------------------------
Weighted average number of shares
     outstanding                      1,619,820 1,619,820 1,619,820 1,619,820
                                      ---------------------------------------
<FN>
See Notes to Consolidated Financial Statements
</TABLE>
<PAGE>
<TABLE>

               MONARCH SERVICES, INC. AND SUBSIDIARY
          CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
<CAPTION>
                                                Six Months Ended
                                                  October  31,
                                              -------------------
                                               2000         1999
                                              -----         ----
                                                (000's Omitted)

<S>                                         <C>           <C>
CASH FLOWS FROM OPERATING ACTIVITIES:
 Net income (loss)                          $     70      $  (279)
  Adjustments to reconcile net loss
  to net cash used in operating
  activities:
     Gain on disposal of equipment                 0          (57)
     Depreciation and amortization                35           52
     Changes in accounts receivable,
       prepaid expenses, income tax
       receivable, accounts payable,
       accrued expenses and deferred
       subscription revenue.                    (113)          81
                                              ------       ------
Total cash used in operating
     activities                                 (  8)        (203)
                                              ------       ------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchases of property and equipment,
     intangible assets and improvements          (73)         (21)
  Cash proceeds from disposal of property
     and equipment                                 0           57
                                              ------       ------
    Total cash (used) provided by
     investing activities                        (73)          36
                                              ------       ------
NET DECREASE IN CASH AND CASH
  EQUIVALENTS                                    (81)        (167)

CASH AND CASH EQUIVALENTS
  BEGINNING OF PERIOD                          8,422        7,321
                                              ------       ------
CASH AND CASH EQUIVALENTS
  END OF PERIOD                              $ 8,341      $ 7,154
                                              ------       ------
<FN>
See Notes to Consolidated Financial Statements.
</TABLE>
<PAGE>

                 MONARCH SERVICES, INC. AND SUBSIDIARY
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

NOTE A - BASIS OF PRESENTATION

The  accompanying  unaudited consolidated financial statements  include  Monarch
Services,  Inc. (Monarch), formerly Monarch Avalon, Inc.,  and its  wholly-owned
subsidiary,  Girls'  Life,  Inc.  (Monarch and  Girls'  Life  Inc.  collectively
referred to herein as the Company) and have been prepared in accordance with the
instructions  to  Form  10-QSB and do not include all  of  the  information  and
disclosures  required by generally accepted accounting principles  for  complete
financial statements.  In the opinion of management, all adjustments (consisting
of   normal  recurring  accruals  and  charges  and  accruals  specific  to  the
discontinued  printing and envelope segment) considered  necessary  for  a  fair
presentation  have  been included.  All material intercompany  balances  between
Monarch  and  its  subsidiary have been eliminated in consolidation.   Operating
results  for  the  three months and six months ended October 31,  2000  are  not
necessarily  indicative of the results that may be expected for the year  ending
April  30,  2001.   For further information, reference should  be  made  to  the
financial statements and notes included in the Company's annual report  on  Form
10-KSB for the fiscal year ended April 30, 2000.

Girls' Life magazine subscriptions are sold through traditional sources such  as
direct-mail  solicitation,  insert  cards  and  via  subscription  agents.   The
magazine is also sold on newsstands and subscriptions can be obtained or renewed
through  the  internet  on  the  Girls'  Life  website.   Newsstand  copies  are
distributed  nationally  by  Ingram Periodicals Inc.,  International  Periodical
Distributors,  Retail Vision and Worldwide Media Service, Inc. Newsstand  copies
are  distributed  nationally and internationally by Warner  Publisher  Services.
The  Company has entered into a joint venture with the Girl Scouts of the U.S.A.
through which the Company has direct access to the Girl Scout's mailing list  of
over 2,000,000 girls.

The  basic domestic price of a one year Girls' Life subscription is $17.85.  The
suggested retail price of a single issue of Girls' Life in the United States  at
the newsstand is $2.95.

The  average  total distribution per issue during fiscal year 2000  was  as  set
forth in the following table.

Distribution Channel           Number of Magazines Distributed
--------------------           -------------------------------

         Newsstand Sales                         65,000

         Subscription Sales                     267,000
                                               ---------
            Total Paid Circulation              332,000


         Complementary Copies                     1,000


The   following   table   sets  forth  the  average  number   of   subscriptions
geographically  sold per issue, internationally and domestically  during  fiscal
year 2000.


Geographic Distribution         Number of Magazines Distributed
-----------------------         -------------------------------

         United States                          263,000

         International                            4,000
<PAGE>

NOTE B - DISCONTINUED OPERATIONS

CLOSING OF PRINTING AND ENVELOPE DIVISION:

Effective August 20, 1999, the Company closed the printing and envelope division
due  to  increased  losses. The machinery and equipment and inventories  of  the
printing  and envelope division were sold privately or auctioned off in November
1999.

Due  to the closing of the printing and envelope division, wages, severence pay,
vacation,  sick days and accrued rent were estimated and recorded for the  three
months and six months ended October 31, 1999.

Net  sales and income from discontinued operations of the printing and  envelope
division are as follows (in thousands):

                                  Three Months Ended       Six Months Ended
                                     October 31,              October 31,
                                    2000        1999       2000        1999
---------------------------------------------------------------------------
Net sales                         $    0      $  124      $    0   $   516
loss on disposal of printing
   and envelope division (net
   of tax benefit)                     0         (26)          0      (255)
Loss from discontinued
   operations (net of tax benefit)     0        (168)          0      (447)



NOTE C - ACCOUNTS RECEIVABLE

Accounts receivable consist of the following at October 31, 2000:

Accounts Receivable-Printing            2,039
                   -publishing        435,000
                                   -----------
Less:                                 437,039
  Allowance for doubtful accounts    ( 52,039)
                                   -----------
                                   $  385,000
                                   ===========

<PAGE>

ITEM II             MONARCH SERVICES, INC. AND SUBSIDIARY

                   MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS

For purposes of this discussion references to fiscal 2001 are to the fiscal year
ending  April  30, 2001, and references to fiscal 2000 are to  the  fiscal  year
ended April 30, 2000.


CERTAIN CAUTIONARY INFORMATION


In  connection with the Private Securities Litigation Reform Act  of  1995  (the
"Litigation  Reform  Act"), the Company is hereby disclosing certain  cautionary
information  to  be  used in connection with written materials  (including  this
Report on Form 10-QSB) and oral statements made by or on behalf of its employees
and  representatives  that  may contain forward-looking  statements  within  the
meaning  of the Litigation Reform Act.  Such statements consist of any statement
other  than a recitation of historical fact and can be identified by the use  of
forward-looking  terminology  such  as  may,  expect,  anticipate,  estimate  or
continue  or  the  negative thereof or other variations  thereon  or  comparable
terminology.   The  listener  or reader is cautioned  that  all  forward-looking
statements  are  necessarily  speculative  and  there  are  numerous  risks  and
uncertainties  that  could cause actual events or results to  differ  materially
from  those  referred  to  in such forward-looking statements.   The  discussion
contained in the Company's Annual Report on Form 10-KSB for the year ended April
30,  2000  and  incorporated herein by reference highlights  some  of  the  more
important  risks identified by management, but should not be assumed to  be  the
only  factors that could affect future performance.  Included in these risks  is
the  Company's  history  of  losses,  its  fluctuations  in  operating  results,
competition and other risks set forth herein  and in the Company's annual report
on  Form  10KSB  for the year ended April 30, 2000.  The reader or  listener  is
cautioned  that  the  Company does not have a policy  of  updating  or  revising
forward-looking statements and thus he or she should not assume that silence  by
management  over time means that actual events are bearing out as  estimated  in
such forward-looking statements.


<PAGE>

RESULTS OF OPERATIONS

Monarch Services, Inc. consists of one operating subsidiary, Girls' Life,  Inc.,
that publishes a magazine.

RESULTS FOR THE SECOND QUARTER OF FISCAL YEAR 2001 AND 2000

The  revenues of Girls' Life, Inc. are seasonal in nature.  Girl's Life magazine
is  published  six  times per year.  The Company's typical publication  schedule
usually results in the accrual of revenues for one issue in the first and  third
quarters  of the fiscal year and the accrual of revenues for two issues  in  the
second  and  fourth  quarters of the fiscal year.  The publication  schedule  is
subject to revision without notice.

Sales  of the Publishing division in the second quarter of fiscal 2001 increased
by  $19,000 or 1% from the second quarter of fiscal 2000.  The increase in sales
of the Publishing division relates primarily to the increase in subscription and
advertising income for the second quarter.

Cost of goods sold as a percent of sales was 85% in the second quarter of fiscal
2001  compared  to 58% in the second quarter of fiscal 2000.   The  increase  in
fiscal  2001 was primarily due to increased shipping and deliverly expenses  and
labor  costs for additional personnel in the publishing division and  additional
labor  and overhead costs charged to publishing Girls' Life as a result  of  the
closing of the printing and envelope divisions.

Gross  profit decreased by $404,000 or 63% during the second quarter  of  fiscal
2001  compared  to  the second quarter of fiscal 2000.   Gross  margin  was  15%
during  the  second quarter of fiscal 2001 as compared to 42% during the  second
quarter of fiscal 2000.

Selling,  general and administrative expenses as a percentage of sales were  16%
for  the second quarter of fiscal 2001 and 10% for the second quarter of  fiscal
2000.   The  increase in fiscal 2001 was primarily due to more  advertising  and
promotional  expenses for the second quarter of fiscal 2001 as compared  to  the
second  quarter of fiscal 2000 and an increase in corporate overhead charged  to
the  publishing  division as a result of the closing of  the  and  printing  and
envelope divisions.

The Company expects Selling, general and administrative expenses to increase  in
future  periods  due to the efforts of the Company to start up a  new  Boys/Mens
magazine.

Other income increased $81,000 in the  second quarter of fiscal 2001 compared to
the  second  quarter  of fiscal 2000.  The increase was  primarily  due  to  the
increase in interest income.



RESULTS FOR THE FIRST SIX MONTHS OF FISCAL YEAR 2000 AND 1999

The  revenues of Girls' Life, Inc. are seasonal in nature.  Girls' Life magazine
is  published  six  times per year.  The Company's typical publication  schedule
usually results in the accrual of revenues for one issue in the first and  third
quarters  of the fiscal year and the accrual of revenues for two issues  in  the
second  and  fourth  quarters of the fiscal year.  The publication  schedule  is
subject to revision without notice.

Sales  of the Publishing Division during the six months of fiscal 2001 increased
by  $158,000 or 7% from the six months of fiscal 2000.  The increase in sales of
the  Publishing  division relates primarily to the increase  in  promotions  and
direct  mailing advertising of the magazine and increased revenue from newsstand
sales and advertising.

Cost of goods sold as a percent of sales was 84% during the six months of fiscal
2001  compared to 65% in the six months of fiscal 2000.  The increase in  fiscal
2001  was   primarily  due  to  increased shipping  and  delivery  expenses  and
increased  labor costs for additional personnel in the publishing  division  and
additional  overhead  and labor costs charged to publishing  Girls'  Life  as  a
result of the closing of the games and printing and envelope divisions.

Gross profit decreased by $380,000 or 51% during the six months of  fiscal  2001
compared to the six months of fiscal 2000.  Gross margin was 16% during the  six
months of fiscal 2001 compared to 35% during the six months of fiscal 2000.

Selling,  general and administrative expenses as a percentage of sales were  23%
for  the  six  months of fiscal 2001 and 14% for the six months of fiscal  2000.
The  increase  in  fiscal  2001 was primarily due to increased  advertising  and
promotional  expenses  and  an increase in corporate  overhead  charged  to  the
publishing  division as a result of the closing of the games  and  printing  and
envelope divisions.

The Company expects Selling, general and administrative expenses to increase  in
future  periods  due to the efforts of the Company to start up a  new  Boys/Mens
magazine.

Other income increased $87,000 during the six months of fiscal 2001 compared  to
the  six  months of fiscal 2000.  The increase was due primarily to the increase
in interest income.



LIQUIDITY AND CAPITAL RESOURCES


At  October 31, 2000, the Company has cash and cash equivalents of approximately
$8.3  million,  a decrease of $81,OOO from the amount at April  30,  2000.   The
decrease resulted primarily from cash used in operations. The Company's cash and
cash equivalents are subject to variation based upon the timing of receipts  and
the payment of payables.

At October 31, 1999, the Company has no debt with third party lenders.

The  Company completed its reincorporation in the State of Maryland on  November
30, 2000.

<PAGE>


                      PART II. OTHER INFORMATION


Item 4.    Submission of Matters to a Vote of Security Holders.


The  2000  Annual Meeting of Stockholders was held at 11:00 a.m. on October  30,
2000,  at  the  Center Club, Legg Mason Building, 100 Light  Street,  Baltimore,
Maryland.

It  was  announced at the October 30, 2000 annual stockholders meeting that  the
Company  was adjourning the shareholders meeting to November 13, 2000,  11  a.m.
Baltimore  time  at  the  Center Club, Legg Mason Building,  100  Light  Street,
Baltimore, Maryland, in order to allow for further solicitation of proxies  with
respect to the proposals set forth in the Company's proxy statement.


Results  of  the  proposal  for the election of five persons  to  the  Board  of
Directors of the Company:

Directors                     FOR             WITHHELD
-----------------------    ----------       -------------

A. Eric Dott               1,154,439               0
David F. Gonano            1,154,439               0
Jackson Y. Dott            1,154,439               0
Helen Delich Bentley       1,153,472             967
Kenneth C. Holt            1,154,439               0


Results of the proposal to ratify Stegman & Company, as independent auditors  of
the Company for the fiscal year ending April 30, 2001:

        FOR                AGAINST             ABSTAIN
  ______________         ___________         ___________

    1,088,333              380,587              45,919


Results of the proposal to reincorporate the Company in Maryland:

        FOR                AGAINST             ABSTAIN
   -------------         -----------         -----------

      822,497              480,352              5,262


Results of the proposal to approve the Company's 2000 Omnibus Stock Plan:

        FOR                AGAINST             ABSTAIN
   -------------         -----------         -----------

      903,252              399,921              4,938

<PAGE>

                      PART II. OTHER INFORMATION (CONTINUED)


ITEMS 1 THROUGH 5
NONE / NOT APPLICABLE

ITEM 6.  EXHIBITS AND REPORTS FOR FORM 8-K

(a)          Exhibits

             Number                 Description
             ------                 -----------

             27.                     Financial Data Schedule

(b)          Reports on Form 8-K

             No reports have been filed on Form 8-K during this
             quarter.


<PAGE>

In  accordance  with the Securities Exchange Act of 1934, this report  has  been
signed  below by the following persons on behalf of the registrant  and  in  the
capacities and on the dates indicated.





Date   December 1, 2000            /s/    A. Eric Dott
       -----------------           -------------------------------
                                   A. Eric Dott
                                   Chairman of the Board





Date   December 1, 2000            /s/    A. Eric Dott
       -----------------           -------------------------------
                                   A. Eric Dott
                                   Chairman of the Board
                                   (Principal Executive Officer)




Date   December 1, 2000            /s/    Marshall Chadwell
       -----------------           -------------------------------
                                   Marshall Chadwell, Controller
                                   Chief Financial Officer
                                   (Principal Accounting and
                                        Financial Officer)


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