SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549
SCHEDULE 13D
(Amendment No. __)
MONARCH SERVICES, INC.
(Name of Issuer)
Common Stock, Par Value $.25 per share
(Title of Class of Securities)
609020102
(CUSIP Number)
Anthony J. Sutton
1959 N. Peacehaven Road #242
Winston-Salem, NC 27106
(Name, Address and Telephone Number of Person
Authorized to Receive Notices and Communications)
August 28, 2000
(Date of Event which Requires Filing of this Statement)
If the filing person has previously filed a statement on Schedule 13G to report
the acquisition which is the subject of this Schedule 13D, and is filing this
schedule because of Rule 13d-1(e), 13d-1(f) or 13d-1(g), check the following
box [ ].
The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).
CUSIP No.: 609020102
1. NAME OF REPORTING PERSON: Anthony J. Sutton
I.R.S. IDENTIFICATION NOS. OF ABOVE PERSONS (ENTITIES
ONLY):
2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a)[ ]
(b)[ ]
3. SEC USE ONLY
4. SOURCE OF FUNDS: PF
5. CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDINGS IS
REQUIRED PURSUANT TO ITEM 2(d) or 2(e) [ ]
6. CITIZENSHIP OR PLACE OF ORGANIZATION: United States
of America
NUMBER OF
7. SOLE VOTING POWER: 154,400 shares
SHARES
BENEFICIALLY
8. SHARED VOTING POWER: -0- shares
OWNED BY
EACH
9. SOLE DISPOSITIVE POWER: 154,400 shares
REPORTING
PERSON 10. SHARED DISPOSITIVE POWER: -0- shares
WITH
11. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING
PERSON: 154,400 shares
12. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (11) EXCLUDES
CERTAIN SHARES [ ]
13. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (11):
9.5%
14. TYPE OF REPORTING PERSON: IN
Item 1. Security and Issuer.
The class of equity securities to which this statement relates is
Common Stock, $.25 par value, of Monarch Services, Inc., a Delaware
corporation, which has its principal executive office at 4517 Harford
Road, Baltimore, MD 21204. The Issuer's telephone number is (410)254-9200.
Item 2. Identity and Background.
(a) Mr. Anthony J. Sutton ("Mr. Sutton").
(b) 1959 N. Peacehaven Road #242, Winston-Salem, NC 27106.
(c) Investor.
(d) Mr. Sutton has not been convicted in a criminal proceeding
in the last five years.
(e) Mr. Sutton has not been a party to a civil proceeding described
in Item 2(e) of Schedule 13D during the last five years.
(f) Mr. Sutton is a citizen of the United States of America.
Item 3. Source and Amount of Funds or Other Consideration.
Personal investment funds.
Item 4. Purpose of Transaction.
Mr. Sutton purchased the shares based on his belief that
the shares at current market prices are undervalued and represent
an unusually attractive investment opportunity. Depending upon
overall market conditions, other investment opportunities
available to him, and the availability of shares at prices
that would make the purchase of additional shares desirable,
he may endeavor to increase his position in the issuer through,
among other things, the purchase of shares of common stock
in the open market or in private transactions, through a tender offer
or otherwise, on such terms and at such times as he may deem advisable.
Mr. Sutton has been in communication with management
regarding methods to increase shareholder value, and intends
to continue these efforts. In addition, The Board of Directors
has the legal obligation to increase shareholder value and
Mr. Sutton strongly suggests the following proposals should be
considered in the proper performance of this duty:
1. Increased shareholder communications including press releases
on at least a quarterly basis to coincide with earnings releases.
Earnings releases and SEC filings should be more timely as this
directly affects shareholder value.
2. The company should employ a service such as Business Wire
or PR Newswire to publish earnings reports and other news
reports so they reach a wider audience. Such services have
a minimal cost and directly increase shareholder value
through increased company visibility.
3. Outside directors with substantial stockholdings in the company
should be nominated for Board of Directors. This is a powerful
way to increase shareholder value by demonstrating reponsiveness
to outside investors as well as by adding new insights to the board
provided by business and investing experience outside the company.
4. Continue to increase investment in the Girls' Life magazine
web site, WWW.GirlsLife.Com, in addition to recent laudable efforts
to improve this site and make it a good producer of revenue.
5. Continuing investment in efforts to continue the subscription growth
in Girls' Life magazine through direct mail advertising, the Internet,
and other means.
6. Implementation of a key employee stock option plan to provide
incentives to key employees as well as to better align their interests
with those of the shareholders.
7. Deployment of excess cash in stock buybacks in the open market,
a share repurchase via a Dutch auction or other tender offer,
and/or a one-time or continuing cash dividend on the common stock shares.
The Board of Directors has the legal obligation to increase
shareholder value and these proposals are all part of what should be
considered in performing this duty.
Mr. Sutton does not have any present plan or proposal
which would relate to or result in any of the matters set forth
in sub paragraphs (a) - (j) of Item 4 of Schedule 13D except
as set forth herein or such as would occur upon completion
of any of the actions discussed above. Mr. Sutton intends
to review his investment in the issuer on a continuing basis and,
depending on various factors including, without limitation,
the issuer's financial position and investment strategy,
the price levels of the shares, conditions in the securities markets
and general economic and industry conditions, may in the future
take such actions with respect to his investment in the issuer
as he deems appropriate including, without limitation, purchasing
additional shares of common stock or selling some or all of his shares,
or to change his intention with respect to any and all matters
referred to in Item 4.
Item 5. Interest in Securities of the Issuer.
(a) Aggregate Number of Shares of Common Stock: 154,400 shares.
Percentage Class: 9.5%.
(b) Sole voting power: 154,400 shares.
Sole Dispositive power: 154,400 shares.
(c) Date Of Purchase Shares Price Purchase Type
7/21/00 1900 3.8125 Open Market
7/26/00 1300 3.75 Open Market
(d) Not applicable.
(e) August 28, 2000.
Item 6. Contracts, Arrangements, Understandings or Relationships With
Respect to Securities of the Issuer.
None.
Item 7. Material to be Filed as Exhibits.
None
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true,
complete and correct.
Dated: August 28, 2000
/s/ Anthony J. Sutton
