PRO FAC COOPERATIVE INC
SC 13E4, 1995-08-23
GROCERIES & RELATED PRODUCTS
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<PAGE>


                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                 SCHEDULE 13E-4
                        RULE 13E-4 TRANSACTION STATEMENT
       (PURSUANT TO SECTION 13(e) OF THE SECURITIES EXCHANGE ACT OF 1934)

                           PRO-FAC COOPERATIVE, INC.
    -----------------------------------------------------------------------
                                (Name of Issuer)

                           PRO-FAC COOPERATIVE, INC.
    -----------------------------------------------------------------------
                      (Name of Person(s) Filing Statement)

           NON-CUMULATIVE PREFERRED STOCK, PAR VALUE $25.00 PER SHARE
    -----------------------------------------------------------------------
                        (Title of Classes of Securities)

                                 Not applicable
    -----------------------------------------------------------------------
                    (CUSIP Number of Classes of Securities)

                               STEPHEN R. WRIGHT
                           PRO-FAC COOPERATIVE, INC.
                                90 LINDEN PLACE
                                  P.O. BOX 682
                           ROCHESTER, NEW YORK 14603
                                 (716) 383-1850
    -----------------------------------------------------------------------
      (Name, Address and Telephone Number of Person Authorized to Receive
    Notices and Communications on Behalf of the Person(s) Filing Statement)

                                   COPIES TO:
                               KELLY VANCE, ESQ.
                             HOWARD, DARBY & LEVIN
                          1330 AVENUE OF THE AMERICAS
                            NEW YORK, NEW YORK 10019
                           TELEPHONE: (212) 841-1000
    -----------------------------------------------------------------------
                                AUGUST 23, 1995
                       (Date Tender Offer First Published
                       Sent or Given to Security Holders)
    -----------------------------------------------------------------------






                               Page 1 of __ Pages
                         Exhibit Index begins on Page 7


<PAGE>




This statement is filed in connection with (check the appropriate box):

a. [ ] The filing of solicitation  materials or an information statement subject
to  Regulation  14A,  Regulation  14(C) or Rule  13e-3(c)  under the  Securities
Exchange Act of 1934.

b. [ ] The Filing of a registration statement under the Securities Act of 1933.

c. [X] A tender offer.

d. [ ] None of the above.

Check the following box if the  soliciting  materials or  information  statement
referred to in checking box (a) are preliminary copies: [ ]


                           CALCULATION OF FILING FEE


<TABLE>
<CAPTION>
TRANSACTION VALUATION*                                      AMOUNT OF FILING FEE
<S>                                                             <C>       
    $76,083,125                                                   $15,217.00
</TABLE>


* Estimated  for  purposes  of  calculating  the amount of filing fee only.  The
amount  assumes the exchange of  3,043,325  shares of  Non-Cumulative  Preferred
Stock, based on the book value at June 24, 1995 of $25.00 per share. Such number
of  shares  represents  all of the  shares  of  Non-Cumulative  Preferred  Stock
outstanding as of June 24, 1995.


[ ] Check box if any part of the fee is offset as  provided  by Rule  0-11(a)(2)
and  identify  the filing with which the  offsetting  fee was  previously  paid.
Identify the previous filing by registration  statement  number,  or the Form or
Schedule and the date of its filing.

Amount Previously Paid:  None.
Form or Registration No.:  Not applicable.
Filing Party:  Not applicable.
Date Filed:  Not applicable.





<PAGE>



Item 1.  Security and Issuer.

         (a) The name of the issuer is  Pro-Fac  Cooperative,  Inc.,  a New York
cooperative corporation ("Pro-Fac"),  and the address of its principal executive
offices is 90 Linden Place, P.O. Box 682, Rochester, New York 14603.

         (b) This Schedule 13E-4 relates to the offer by Pro-Fac to exchange one
share of its Class A Cumulative  Preferred Stock, par value $1.00 per share (the
"Cumulative Stock"), for each outstanding share of its Non-Cumulative  Preferred
Stock, par value $25.00 per share (collectively,  the "Shares"),  upon the terms
and subject to the  conditions  set forth in the Offering  Circular dated August
23, 1995 (the "Offering  Circular")  and in the related  Letter of  Transmittal,
copies of which are  attached  hereto as  Exhibits  (a)(1)  and  (a)(2)  (which,
together with any amendments or supplements thereto, collectively constitute the
"Exchange Offer"). As indicated in the Offering Circular under the headings "The
Exchange Offer -- Interests of Certain Persons; Transactions",  Pro-Fac has been
advised by its  directors  and  executive  officers  who hold  Shares  that such
directors and executive  officers  intend to tender their Shares pursuant to the
Exchange Offer.  The information set forth under the heading "The Exchange Offer
-- Terms of the Exchange Offer" in the Offering Circular is incorporated  herein
by reference.

         (c) There is no active trading market for the Shares.  The  information
set forth in the  Offering  Circular  under the heading "The  Exchange  Offer --
Background and Purpose of Exchange Offer" is incorporated herein by reference.

         (d) Not applicable.


Item 2.  Source and Amount of Funds or Other Consideration.

         (a) See Item 1(b) above.

         (b) Not applicable.


Item 3.  Purpose of the Tender Offer and Plans or Proposals
         of the Issuer or Affiliate.

         (a)-(j) The Shares accepted for exchange and exchanged  pursuant to the
Exchange Offer will be cancelled by Pro-Fac.  In addition,  the  information set
forth in the Offering  Circular  under the  headings  "Summary -- Purpose of the
Exchange  Offer",  "The  Exchange  Offer --  Background  and Purpose of Exchange
Offer", "The Exchange Offer -- Certain Effects of the Exchange Offer",  "Certain
Tax Consequences", "Description of Preferred Stock", "Pro- Fac Cooperative, Inc.
--  Financing  of  Acquisition",  "Pro-Fac  Cooperative,  Inc.  --  Business  of
Curtice-Burns" and "Capitalization" is incorporated herein by reference.

                                      -3-

<PAGE>

Item 4.  Interest in Securities of the Issuer.

         Not applicable.

Item 5.  Contracts, Arrangements, Understandings or Relation-
         ships with Respect to the Issuer's Securities.

         Not applicable.

Item 6.  Persons Retained, Employed or to be Compensated.

         The  information  set forth in the Offering  Circular under the heading
"The Exchange Offer -- Solicitations of Tenders; Fees" is incorporated herein by
reference.

Item 7.  Financial Information.

         (a)-(b) The  information  set  forth  in  the  Offering  Circular under
the   heading   "Pro-Fac   Cooperative,   Inc. -- Financial   Information"   and
"Capitalization",  the consolidated financial statements of Pro-Fac Cooperative,
Inc.  in its Annual  Report on Form 10-K for the fiscal year ended June 25, 1994
and its  Quarterly  Report on Form 10-Q for the fiscal  quarter  ended March 25,
1995,  and the  historical  consolidated  financial  statements  of Pro-Fac  and
Curtice-Burns Foods, Inc. included in Pro-Fac's  Registration  Statement on Form
S-1,  filed with the  Securities  and Exchange  Commission on June 15, 1995, are
incorporated herein by reference.

Item 8.  Additional Information.

         (a)-(d) Not applicable.

         (e) The information set forth in (i) the Offering  Circular,  including
the exhibits thereto,  and (ii) the Letter of Transmittal is incorporated herein
by reference.

Item 9.  Material to be Filed as Exhibits.

(a)(1)   Offering Circular dated August 23, 1995.

(a)(2)   Form of Letter of Transmittal  (including  Guidelines for Certification
         of Taxpayer Identification Number on Substitute Form W-9).

(a)(3)   Form of Notice of Guaranteed Delivery.

(a)(4)   Form of Letter from  Pro-Fac to  Brokers,  Dealers,  Commercial  Banks,
         Trust Companies and Other Nominees.

(a)(5)   Form of Letter  to  Clients  for use by  Brokers,  Dealers,  Commercial
         Banks, Trust Companies and Other Nominees.


                                      -4-

<PAGE>



(a)(6)   Form of Letter  from Bruce R. Fox,  President  of Pro-Fac  Cooperative,
         Inc., to the Holders of the Non-Cumulative Preferred Stock.

(a)(7)   Text of press release issued by Pro-Fac dated August 23, 1995.

(a)(8)   Form of "Statement of Preferred  Stock"  distributed  to each holder of
         Non-Cumulative Preferred Stock  with respect to such holder's ownership
         of shares of Non-Cumulative Preferred Stock.

(b)      Not applicable.

(c)      Not applicable.

(d)      None.

(e)      Not applicable.

(f)      Guidelines  Regarding  Exchange Offer  Questions and Answers for use in
         making oral solicitation of holders of Non-Cumulative Preferred Stock.

(g)      Supplemental Exhibits:

(g)(i)   Material incorporated by reference under Item 7:

              (A) consolidated financial statements of Pro-Fac Cooperative, Inc.
         in its Annual  Report on Form 10-K for the  fiscal  year ended June 25,
         1994 and its Quarterly Report on Form 10-Q for the fiscal quarter ended
         March 25, 1995, and

              (B)  historical   consolidated  financial  statements  of  Pro-Fac
         Cooperative,  Inc. and Curtice-Burns  Foods, Inc. included in Pro-Fac's
         Registration  Statement  on Form  S-1,  No.  33-60273,  filed  with the
         Securities and Exchange commission on June 15, 1995.

(g)(ii)  Form of Letter  from  Stephen  R.  Wright,  General  Manager of Pro-Fac
         Cooperative,  Inc.,  to  Holders  of  Liens on  Pro-Fac  Non-Cumulative
         Preferred Stock.


                                      -5-

<PAGE>




                                   SIGNATURE

         After due  inquiry  and to the best of my  knowledge  and  belief,  the
undersigned  certifies that the information set forth in this statement is true,
complete and correct.

Dated:  August 23, 1995



                                                 PRO-FAC COOPERATIVE, INC.


                                                 By /s/ STEPHEN R. WRIGHT
                                                    ----------------------------
                                                       Name:  Stephen R. Wright
                                                       Title: General Manager



                                      -6-

<PAGE>




                                 EXHIBIT INDEX
<TABLE>
<CAPTION>

Exhibit                                                                                Page
Number      Exhibit Name                                                              Number

<S>        <C>                                                                      <C>      
(a)(1)      Offering Circular dated August 23, 1995.

(a)(2)      Form  of   Letter   of   Transmittal   (including   Guidelines   for
            Certification of Taxpayer  Identification  Number on Substitute Form
            W-9).

(a)(3)      Form of Notice of Guaranteed Delivery.

(a)(4)      Form of Letter from Pro-Fac to Brokers,  Dealers,  Commercial Banks,
            Trust Companies and Other Nominees.

(a)(5)      Form of Letter to Clients  for use by Brokers,  Dealers,  Commercial
            Banks, Trust Companies and Other Nominees.

(a)(6)      Form of Letter from Bruce R. Fox, President of Pro-Fac  Cooperative,
            Inc., to the Holders of the Non-Cumulative Preferred Stock.

(a)(7)      Text of press release issued by Pro-Fac dated August 23, 1995.

(a)(8)      Form of "Statement of Preferred Stock" distributed to each holder of
            Non-Cumulative   Preferred  Stock  with  respect  to  such  holder's
            ownership of shares of Non-Cumulative Preferred Stock.

(b)         Not applicable.

(c)         Not applicable.

(d)         None.

(e)         Not applicable.

(f)         Guidelines Regarding Exchange Offer Questions and Answers for use in
            making  oral  solicitation  of holders of  Non-Cumulative  Preferred
            Stock.

(g)(i)(A)   Financial statements of Pro-Fac  Cooperative,  Inc. set forth in its
            Annual  Report on Form 10-K for the fiscal  year ended June 25, 1994
            and its Quarterly  Report on Form 10-Q for the fiscal  quarter ended
            March 25, 1995 are hereby incorporated herein by reference.
</TABLE>
                                      -7-

<PAGE>

<TABLE>
<S>        <C>                                                                      <C>
(g)(i)(B)   Historical consolidated financial statements of Pro-Fac Cooperative,
            Inc. and  Curtice-Burns  Foods,  Inc. set forth in the  Registration
            Statement on Form S-1, No.  33-60273 of Pro-Fac  Cooperative,  Inc.,
            filed with the Securities  and Exchange  Commission on June 15, 1995
            are hereby incorporated herein by reference.


(g)(ii)     Form of Letter from  Stephen R. Wright,  General  Manager of Pro-Fac
            Cooperative,  Inc.,  to Holders  of Liens  on Pro-Fac Non-Cumulative
            Preferred Stock.
</TABLE>
                                      -8-




<PAGE>



OFFERING CIRCULAR
                           PRO-FAC COOPERATIVE, INC.

                               OFFER TO EXCHANGE

                                ONE SHARE OF ITS
                       CLASS A CUMULATIVE PREFERRED STOCK
                     (liquidation preference $25 per share)

                             FOR EACH SHARE OF ITS
                         NON-CUMULATIVE PREFERRED STOCK
                     (liquidation preference $25 per share)

--------------------------------------------------------------------------------
THE EXCHANGE  OFFER AND  WITHDRAWAL  RIGHTS  EXPIRE AT 5:00 P.M.,  NEW YORK CITY
TIME, ON TUESDAY, OCTOBER 10, 1995, UNLESS THE EXCHANGE OFFER IS EXTENDED.
--------------------------------------------------------------------------------

    Pro-Fac Cooperative,  Inc., a New York cooperative corporation  ("Pro-Fac"),
hereby offers to exchange one share of its Class A Cumulative  Preferred  Stock,
liquidation  preference $25 per share (the "Cumulative  Preferred  Stock"),  for
each share of its Non-Cumulative Preferred Stock, liquidation preference $25 per
share (the "Non-Cumulative  Preferred Stock"), upon the terms and subject to the
conditions  set forth in this  Offering  Circular  and in the related  Letter of
Transmittal (which, together, constitute the "Exchange Offer").

    There is no active trading market for the Non-Cumulative Preferred Stock.

    The  Cumulative  Preferred  Stock will be issued  upon  consummation  of the
Exchange  Offer.  Pro-Fac  has  applied to  include,  and  received  conditional
approval for inclusion of, the Cumulative Preferred Stock on the National Market
System of the National  Association of Securities  Dealers  Automated  Quotation
System ("NASDAQ").
                           --------------------------

THE  EXCHANGE  OFFER IS  CONDITIONED  UPON THERE BEING  VALIDLY  TENDERED BY THE
EXPIRATION DATE AND NOT WITHDRAWN A MINIMUM OF 500,000 SHARES OF  NON-CUMULATIVE
PREFERRED STOCK.

HOLDERS OF  NON-CUMULATIVE  PREFERRED STOCK SHOULD  CONSIDER THAT,  ALTHOUGH THE
LIQUIDITY OF TRADING IN THE  NON-CUMULATIVE  PREFERRED STOCK IS ALREADY LIMITED,
SUCH LIQUIDITY AND THE TRADING PRICES OF THE NON-CUMULATIVE PREFERRED STOCK WILL
LIKELY BE FURTHER ADVERSELY AFFECTED BY THE EXCHANGE OFFER.
                           --------------------------

    Any stockholder  desiring to tender all or any portion of his Non-Cumulative
Preferred  Stock should  either (1) complete and sign the Letter of  Transmittal
(or a facsimile  thereof) in accordance  with the  instructions in the Letter of
Transmittal  and mail or deliver it to IBJ  Schroder  Bank & Trust  Company (the
"Exchange Agent"), together with all other required documents, including, in the
case of shares of  Non-Cumulative  Preferred Stock  represented by certificates,
such  certificates or (2) request his broker,  dealer,  commercial  bank,  trust
company or other nominee to effect the transaction for him. A stockholder having
shares of  Non-Cumulative  Preferred  Stock  registered in the name of a broker,
dealer, commercial bank, trust company or other nominee must contact such person
if he desires to tender  such  shares.  In the case of shares of  Non-Cumulative
Preferred Stock that are represented by certificates, and which certificates are
not immediately  available,  stockholders desiring to tender such Non-Cumulative
Preferred  Stock may do so by following the procedures  for guaranteed  delivery
set forth under the heading  "The  Exchange  Offer --  Procedure  for  Tendering
Non-Cumulative  Preferred  Stock"  of  this  Offering  Circular.  Non-Cumulative
Preferred  Stock  may  not be  transferred  by  book-entry  transfer  through  a
book-entry transfer facility.

     Questions and requests for assistance may be directed to the Exchange Agent
at its  addresses  and  telephone  numbers  set forth on the back  cover of this
Offering Circular. Additional copies of this Offering Circular and the Letter of
Transmittal and other related materials may be obtained from the Exchange Agent.
                           --------------------------

             The date of this Offering Circular is August 23, 1995

                           --------------------------


<PAGE>




    This  Offering  Circular  does not  constitute  an offer for  exchange  or a
solicitation  of an  offer  for  exchange  of  any  securities  other  than  the
securities  covered by this Offering  Circular,  by Pro-Fac or any other person.
The Exchange Offer is not being made to, nor will tenders be accepted from or on
behalf of, holders of  Non-Cumulative  Preferred  Stock in any  jurisdiction  in
which the making of the Exchange  Offer or  acceptance  thereof  would not be in
compliance  with the laws of such  jurisdiction.  However,  Pro-Fac  may, in its
discretion, take such action as it may deem necessary to make the Exchange Offer
in  any  such   jurisdiction  and  extend  the  Exchange  Offer  to  holders  of
Non-Cumulative Preferred Stock in such jurisdiction.

NO  PERSON  HAS  BEEN  AUTHORIZED  TO  GIVE  ANY  INFORMATION  OR  TO  MAKE  ANY
REPRESENTATIONS IN CONNECTION WITH THE EXCHANGE OFFER OTHER THAN THOSE CONTAINED
HEREIN OR IN THE LETTER OF TRANSMITTAL.  IF GIVEN OR MADE,  SUCH  RECOMMENDATION
AND SUCH INFORMATION AND REPRESENTATIONS  MUST NOT BE RELIED UPON AS HAVING BEEN
AUTHORIZED BY PRO-FAC.

THIS  TRANSACTION  HAS NOT BEEN APPROVED OR  DISAPPROVED  BY THE  SECURITIES AND
EXCHANGE COMMISSION (THE  "COMMISSION"),  NOR HAS THE COMMISSION PASSED UPON THE
FAIRNESS OR MERITS OF SUCH TRANSACTION NOR UPON THE ACCURACY OR ADEQUACY OF THIS
INFORMATION  CONTAINED IN THIS  OFFERING  CIRCULAR.  ANY  REPRESENTATION  TO THE
CONTRARY IS UNLAWFUL.

    The  Exchange  Offer is being made by Pro-Fac in reliance  on the  exemption
from the  registration  requirements  of the Securities Act of 1933, as amended,
afforded  by  Section  3(a)(9)  thereof.  Pro-Fac  therefore  will  not  pay any
commission or other remuneration to any broker, dealer, salesman or other person
for soliciting tenders of shares of the Non-Cumulative  Preferred Stock. Regular
employees   of  Pro-Fac   may  solicit   exchanges   from  the  holders  of  the
Non-Cumulative   Preferred   Stock,   but  they  will  not  receive   additional
compensation therefor.


                             AVAILABLE INFORMATION

    Pro-Fac is  subject  to the  informational  requirements  of the  Securities
Exchange  Act of 1934,  as amended (the  "Act"),  and the rules and  regulations
promulgated  thereunder,  and in  accordance  therewith  files reports and other
information  with the  Commission.  Pro-Fac  has filed with the  Commission  its
Annual  Report on From 10-K for the year ended June 25,  1994 and its  Quarterly
Report  on Form 10-Q for each of the  quarter  ended  September  24,  1994,  the
quarter  ended  December 24, 1994,  as amended,  and the quarter ended March 25,
1995. These reports, and other information filed by Pro-Fac with the Commission,
may be inspected and copied at the public reference facilities maintained by the
Commission at Room 1024,  Judiciary Plaza, 450 Fifth Street,  N.W.,  Washington,
D.C. 20549 and will also be available for inspection and copying at the regional
offices of the  Commission  located at 7 World Trade Center,  New York, New York
10048 and at Northwestern  Atrium Center,  500 West Madison Street (Suite 1400),
Chicago,  Illinois 60661.  Copies of such material also may be obtained from the
Public  Reference  Section  of  the  Commission  at  450  Fifth  Street,   N.W.,
Washington, D.C. 20549 at prescribed rates.

    Pro-Fac has filed with the  Commission a  Transaction  Statement on Schedule
13E-4,  together with exhibits,  pursuant to Rule 13e-4 of the General Rules and
Regulations  under  the Act,  furnishing  certain  additional  information  with
respect to the Exchange  Offer.  The Schedule 13E-4 and any amendments  thereto,
including exhibits,  may be examined and copies may be obtained from the offices
of the  Commission in the manner set forth above  (except that such  information
will not be available at the regional offices of the Commission).






<PAGE>


                               TABLE OF CONTENTS

<TABLE>
<CAPTION>

                                                                            PAGE
<S>                                                                         <C>
SUMMARY ...........................................................            1

SUMMARY COMPARISON OF NON-CUMULATIVE AND
  CUMULATIVE PREFERRED STOCK ......................................            4

THE EXCHANGE OFFER ................................................            5
  Terms of the Exchange Offer .....................................            5
  Background and Purpose of Exchange Offer ........................            6
  Certain Effects of the Exchange Offer ...........................            7
  Procedure for Tendering Non-Cumulative Preferred Stock ..........            8
  Withdrawal Rights ...............................................           10
  Acceptance for Exchange and Exchange ............................           11
  Extension of Exchange Offer Period;
    Termination; Amendments .......................................           12
  Certain Conditions of the Exchange Offer ........................           13
  Solicitations of Tenders; Fees ..................................           14
  Interests of Certain Persons; Transactions ......................           15

CERTAIN TAX CONSEQUENCES ..........................................           15

DESCRIPTION OF PREFERRED STOCK ....................................           16
  Non-Cumulative Preferred Stock ..................................           17
  Cumulative Preferred Stock ......................................           20
  Class B 10% Cumulative Preferred Stock ..........................           22

PRICE RANGE OF NON-CUMULATIVE PREFERRED STOCK .....................           23

PRO-FAC COOPERATIVE, INC ..........................................           23
  General .........................................................           23
  Acquisition of Curtice-Burns ....................................           23
  Financing of Acquisition ........................................           23
  Business of Curtice Burns .......................................           25
  Financial Information ...........................................           27

CAPITALIZATION ....................................................           34

SCHEDULE I Directors and Executive Officers of Pro-Fac ............          I-1

EXHIBIT A-1 Charter Amendment to Certificate of Incorporation
  of Pro-Fac Cooperative, Inc. ....................................          A-1

EXHIBIT A-2 Cumulative Amendment ..................................          A-2

</TABLE>
<PAGE>

                                    SUMMARY

The  following is a summary of certain  information  contained in this  Offering
Circular,  including  a summary of the terms of the  Exchange  Offer.  It is not
intended to be complete and is  qualified  in its entirety by the more  detailed
information contained in this Offering Circular.

                                    Pro-Fac

Pro-Fac  is an  agricultural  cooperative  formed  under  New York  State law to
process and market  crops  grown by its  members.  On November 3, 1994,  Pro-Fac
acquired Curtice-Burns Foods, Inc. ("Curtice Burns"). Pro-Fac  and Curtice Burns
were  established  together in the early 1960s,  and since that time Pro-Fac has
supplied its members' crops to Curtice Burns and provided  other  accommodations
to Curtice Burns and Curtice Burns has provided  management  services to Pro-Fac
and  processed  and  marketed  the crops  supplied by Pro-Fac  and its  members.
Pro-Fac  expects these  arrangements,  as well as certain  sharing of income and
losses with Curtice Burns, to continue.

An aggregate of approximately  $338 million of senior and subordinated  debt was
incurred  to  finance  the  acquisition  of  Curtice  Burns  and  repay  certain
indebtedness. These obligations were assumed by Curtice Burns. Accordingly, as a
result of the  acquisition,  Curtice  Burns is more  highly  leveraged,  and has
greater interest  expense,  than prior to the  acquisition.  Pro-Fac and certain
subsidiaries of Curtice Burns  guaranteed the obligations of Curtice Burns under
the terms of this  indebtedness.  Although Pro-Fac and Curtice Burns expect that
Curtice Burns will be able to service the interest and principal  obligations on
its  indebtedness  as well as its working  capital needs and to fund its capital
expenditures  and other operating  expenses out of cash flow from operations and
available  borrowings,  there  can be no  assurance  that  such  funds  will  be
available.

Pro-Fac  anticipates  that  any  payment  of  dividends  on  the  Non-Cumulative
Preferred  Stock  and on the  Cumulative  Preferred  Stock  will be made  out of
dividend  payments from Curtice  Burns to Pro-Fac.  Under the terms of the Trust
Indenture  for the  Curtice  Burns 12 1/4% Senior  Subordinated  Notes due 2005,
dividends to Pro-Fac are subject to certain  limitations.  In  addition,  to the
extent that  payments on the  acquisition-related  indebtedness  are in default,
certain financial tests are not met, or Pro-Fac's or Curtice Burns'  obligations
otherwise  are in  default,  Curtice  Burns and Pro-Fac may be unable to pay any
dividends or make other payments on their  respective  capital stock,  including
the  Non-Cumulative  Preferred  Stock and the Cumulative  Preferred  Stock.  See
"Pro-Fac Cooperative, Inc. -- Financing of Acquisition".

                         Purpose of the Exchange Offer

The  Exchange  Offer is being made to  provide  the  holders  of  Non-Cumulative
Preferred Stock (such holders being referred to as the "Stockholders")  with the
opportunity   to  exchange   on  a   share-for-share   basis  their   shares  of
Non-Cumulative  Preferred Stock for shares of Cumulative  Preferred  Stock.  The
Non-Cumulative Preferred Stock has been and is a highly illiquid investment, and
an active  trading  market  has  never  developed.  Because  of  certain  of its
characteristics,  the Non-Cumulative Preferred Stock is not suitable for listing
on a national exchange or for inclusion in NASDAQ.

Pro-Fac has applied for, and received conditional approval for, inclusion of the
Cumulative Preferred Stock in the NASDAQ National Market System.  Although there
can be no assurance  that an active trading market will develop or be sustained,
Pro-Fac believes that, if so included,  the Cumulative Preferred Stock may trade
in a more established market and have a more readily  ascertainable market price
and therefore may provide a more attractive  investment than the  Non-Cumulative
Preferred Stock.



<PAGE>



                                   Dividends

Pro-Fac will pay quarterly dividends per share on the Cumulative Preferred Stock
of $0.43,  when and if declared by the Board of Directors,  which constitutes an
annual  dividend of $1.72 per share (or  approximately  6.88% of the liquidation
preference  of $25.00  per  share),  except  that the  dividend  payable  on the
Cumulative  Preferred  Stock on October 31, 1995 to holders of record on October
15,  1995 will  equal the full  quarterly  dividend  amount of $0.43 per  share,
regardless of the date on which shares of Cumulative  Preferred Stock are issued
upon   completion  of  the  Exchange   Offer.   Stockholders   whose  shares  of
Non-Cumulative Preferred Stock are exchanged pursuant to the Exchange Offer will
have no further rights,  including the right to receive dividends,  with respect
to such shares of Non-Cumulative Preferred Stock.

Pro-Fac  expects  that  it  will  continue  to  pay  annual   dividends  on  the
Non-Cumulative  Preferred Stock. Dividends on the Non-Cumulative Preferred Stock
are not in a fixed  amount,  but  instead are at such rate (not less than 6% per
annum) as the Board of  Directors  may  determine  (as and when  declared by the
Board out of legally  available  funds).  Although the Board of Directors has in
the past declared  dividends based on Pro-Fac's  cost of funds, the dividend for
fiscal  1995 was at an  annual  rate of 6%,  and  Pro-Fac  expects  that  future
dividends  on the  Non-Cumulative  Preferred  Stock will not exceed the  minimum
annual rate of 6%.

Dividends  will be paid  only to the  extent  earnings  from  Curtice  Burns are
available for payment. Pro-Fac also is subject to certain limitations on payment
of  dividends  under  the  terms  of  its  financing  agreements.  See  "Pro-Fac
Cooperative, Inc. -- Financing of Acquisition".

The Cumulative  Preferred  Stock will rank,  with respect to dividend rights and
rights on  liquidation,  dissolution or winding up of Pro-Fac,  on a parity with
the Non-Cumulative Preferred Stock and senior to the common stock of Pro-Fac.

                               The Exchange Offer

Exchange Ratio           One share of Cumulative  Preferred Stock for each share
                         of Non-Cumulative Preferred Stock.

Expiration  Date         5:00 p.m. (New York City time), on Tuesday, October 10,
                         1995, unless extended.

Number of Shares         Subject  to the terms and  conditions  of the  Exchange
                         Offer,  all shares of  Non-Cumulative  Preferred  Stock
                         validly   tendered  by  the  Expiration  Date  and  not
                         withdrawn will be accepted on the Expiration  Date. The
                         Exchange Offer is conditioned  upon there being validly
                         tendered  by the  Expiration  Date and not  withdrawn a
                         minimum  of  500,000   shares  (the   "Minimum   Tender
                         Condition").

Conditions               In addition to the Minimum Tender Condition,  Pro-Fac's
                         obligation to consummate  the Exchange Offer is subject
                         to certain  conditions,  which are described under "The
                         Exchange Offer -- Conditions of the Exchange  Offer" in
                         this Offering Circular.

Withdrawal  Rights       Tenders  may  be  withdrawn  at  any  time  before  the
                         Expiration  Date and, if not yet accepted for exchange,
                         at any time after  October 18, 1995.  See "The Exchange
                         Offer -- Withdrawal Rights".



                                      -2-

<PAGE>




How to Tender            Stockholders  desiring  to tender all or any portion of
                         their shares of Non-Cumulative   Preferred Stock should
                         either (i) complete and sign the Letter of  Transmittal
                         and mail or deliver  the Letter of  Transmittal  to the
                         Exchange  Agent,   together  with  all  other  required
                         documents,  including,  in the  case of  Non-Cumulative
                         Preferred  Stock   represented  by  certificates,   the
                         certificates  for such shares of stock or (ii)  request
                         their broker, dealer, commercial bank, trust company or
                         other  nominee to effect the  transaction  for them.  A
                         Stockholder  having shares of Non-Cumulative  Preferred
                         Stock  registered  in the  name  of a  broker,  dealer,
                         commercial  bank,  trust  company or other nominee must
                         contact  such  person  if he  desires  to  tender  such
                         shares.  Certain  provisions  have  also  been made for
                         Stockholders  whose shares of Non-Cumulative  Preferred
                         Stock are  represented by  certificates  and who cannot
                         comply with the tender  procedures  on a timely  basis.
                         See "The  Exchange  Offer --  Procedure  for  Tendering
                         Non-Cumulative Preferred Stock".

Acceptance of Tenders    Subject  to the terms and  conditions  of the  Exchange
                         Offer,  shares   of  Non-Cumulative   Preferred   Stock
                         validly  tendered and not withdrawn will be accepted on
                         the  Expiration  Date and  certificates  for  shares of
                         Cumulative  Preferred  Stock will be issued in exchange
                         for such  properly  tendered  shares of  Non-Cumulative
                         Preferred  Stock and  mailed by the  Exchange  Agent as
                         soon as practicable after the Expiration Date. See "The
                         Exchange   Offer  --   Acceptance   for   Exchange  and
                         Exchange".

Federal Income Tax       Generally,  no  gain or loss  will  be  recognized  for
Consequences             federal income tax purposes by the holders of shares of
                         Non-Cumulative  Preferred  Stock upon the  exchange  of
                         such shares for Cumulative  Preferred Stock pursuant to
                         the Exchange Offer. See "Certain Tax Consequences".

Trading                  Currently,  there is no active  trading  market for the
                         Non-Cumulative   Preferred  Stock.  The  Non-Cumulative
                         Preferred Stock is not listed on any exchange or traded
                         over any  national  or  regional  market.  Accordingly,
                         Pro-Fac is unable to determine the current market price
                         for the Non-Cumulative  Preferred Stock. The Cumulative
                         Preferred Stock will be issued upon consummation of the
                         Exchange Offer. Pro-Fac anticipates that the Cumulative
                         Preferred  Stock will be quoted on the NASDAQ  National
                         Market  System.  See "The  Exchange  Offer  --  Certain
                         Effects of the Exchange Offer".

Exchange Agent           IBJ Schroder Bank & Trust Company.




                                      -3-

<PAGE>



      SUMMARY COMPARISON OF NON-CUMULATIVE AND CUMULATIVE PREFERRED STOCK

         At Pro-Fac's  annual  meeting held on January 28, 1995, an amendment to
Pro-Fac's  Certificate of Incorporation  was approved (the "Charter  Amendment")
which  provided for the  authorization  of five new classes of preferred  stock,
with  such  terms as may be fixed by the  Board of  Directors  of  Pro-Fac  (the
"Board").  The relevant provisions of the amendment are set forth in Exhibit A-1
to this Offering  Circular.  From the five new classes of  authorized  preferred
stock,  the Board has approved the issuance of the Cumulative  Preferred  Stock,
with such terms and  designations  as set forth in Exhibit A-2 to this  Offering
Circular  (the  "Cumulative  Amendment").  The  Board has  authorized  filing an
amendment to Pro-Fac's Certificate of Incorporation containing substantially the
terms  of  the  Cumulative  Amendment  immediately  before  consummation  of the
Exchange Offer.

         Set forth  below is a  comparison  of  certain  other  features  of the
existing Non-Cumulative Preferred Stock and the Cumulative Preferred Stock. More
detailed  information  is given  under  "Description  of  Preferred  Stock".  In
addition,  the discussion  contained herein is qualified in its entirety by, and
should be read in conjunction with, the Cumulative Amendment.
<TABLE>
<S>                                      <C>                                      <C>
                                         Non-Cumulative Preferred Stock           Cumulative Preferred Stock

Dividend Rate (subject to                As determined by the Board, but          $1.72 per annum; constitutes
declaration by Board of Directors        not less than 6% per annum of the        approximately 6.88% per annum
out of legally available funds)          liquidation preference of $25 per        of the liquidation preference of
                                         share; dividends of 6% and 6.75%         $25 per share; dividend payable on
                                         of the liquidation preference            October 31, 1995 will equal $0.43
                                         thereof were paid for fiscal 1995        per share; priority of dividend on
                                         and 1994, respectively; Board does       a parity with Non-Cumulative
                                         not anticipate paying future             Preferred Stock
                                         dividends on Non-Cumulative
                                         Preferred Stock in excess of 6%
                                         per annum of the liquidation
                                         preference of $25 per share;
                                         priority of dividend on a parity
                                         with Cumulative Preferred Stock

Frequency Dividends Paid Each            Annually                                 Quarterly
Year (if declared)

Consequence if Dividends Not             No accumulation if annual                Accumulation of prior quarterly
Declared or Paid                         dividend not declared                    dividends not declared or paid

Liquidation Preference                   $25.00 per share plus accrued and        $25.00 per share plus accrued and
                                         unpaid dividends; rights on              unpaid dividends; rights on
                                         liquidation and winding up rank on       liquidation and winding up rank on
                                         a parity with Cumulative Preferred       a parity with Non-Cumulative
                                         Stock                                    Preferred Stock
Par Value                                $25.00                                   $1.00

Term; Redemption                         Perpetual (no requirement to             Perpetual (no requirement to
                                         redeem); redeemable at Pro-Fac's         redeem); redeemable at Pro-Fac's
                                         option                                   option
Voting Rights                            None                                     None

Trading Market                           No active market                         NASDAQ National Market System
                                                                                  applied for
</TABLE>


                                      -4-

<PAGE>



   THIS OFFERING CIRCULAR AND THE RELATED LETTER OF TRANSMITTAL CONTAIN
IMPORTANT INFORMATION WHICH SHOULD BE READ BEFORE ANY DECISION IS MADE WITH
RESPECT TO THE EXCHANGE OFFER.


                               THE EXCHANGE OFFER

Terms of the Exchange Offer

     Pro-Fac  hereby  offers,  upon the terms and subject to the  conditions set
forth in this Offering  Circular and in the related  Letter of  Transmittal,  to
exchange one share of Cumulative  Preferred Stock for each share  outstanding of
its  Non-Cumulative  Preferred Stock that is validly  tendered by the Expiration
Date  and  not  withdrawn  as  provided  in this  Offering  Circular.  The  term
"Expiration  Date" means 5:00 p.m., New York City time, on Tuesday,  October 10,
1995,  unless  Pro-Fac  shall  have  extended  the  period of time for which the
Exchange Offer is open, in which event the term "Expiration Date" shall mean the
latest  time and date at which the  Exchange  Offer,  as so extended by Pro-Fac,
shall expire.

     As of  June  24,  1995,  there  were  3,043,325  shares  of  Non-Cumulative
Preferred Stock outstanding held of record by 2,129  Stockholders.  The Exchange
Offer is conditioned  upon there having been validly  tendered by the Expiration
Date and not  withdrawn  at least  500,000  shares of  Non-Cumulative  Preferred
Stock.

     The Exchange Offer is subject to certain conditions, including satisfaction
of the Minimum Tender Condition.  See "The Exchange Offer -- Certain  Conditions
of the Exchange Offer". Pro-Fac expressly reserves the right to waive any of the
conditions  to the  Exchange  Offer  and to make  any  change  in the  terms  or
conditions of the Exchange Offer. If any condition is not satisfied, Pro-Fac may
(i)  terminate  the  Exchange  Offer  and  return  all  tendered  Non-Cumulative
Preferred  Stock to  tendering  Stockholders,  (ii)  waive such  condition  and,
subject  to any  requirement  to  extend  the  period of time  during  which the
Exchange  Offer is open,  purchase all  Non-Cumulative  Preferred  Stock validly
tendered by the Expiration Date and not withdrawn or (iii) delay  acceptance for
exchange or delay exchange of shares of Non-Cumulative  Preferred Stock, subject
to  applicable  law,  until  satisfaction  or  waiver of the  conditions  to the
Exchange Offer. In the event that the Exchange Offer is extended for any reason,
Pro-Fac may, subject to withdrawal rights as set forth under "The Exchange Offer
-- Withdrawal Rights", retain all such Non-Cumulative  Preferred Stock until the
expiration of the Exchange Offer as so extended.  For a description of Pro-Fac's
right to extend the period of time during which the  Exchange  Offer is open and
to amend,  delay or terminate the Exchange  Offer,  see "The Exchange  Offer - -
Extension of Exchange Offer Period; Termination; Amendments".

     Any extension, delay, termination,  waiver or amendment will be followed as
promptly as practicable by public announcement thereof, and such announcement in
the case of an  extension  will be made no later than 9:00  a.m.,  New York City
time, on the next business day after the previously  scheduled  Expiration Date.
Without  limiting  the  manner in which  Pro-Fac  may  choose to make any public
announcement, subject to applicable law (which requires that material changes be
promptly  disseminated to holders of Non-Cumulative  Preferred  Stock),  Pro-Fac
shall

                                      -5-

<PAGE>



have no  obligation  to publish,  advertise  or otherwise  communicate  any such
public  announcement  other  than by  issuing  a release  to the Dow Jones  News
Service.

     If Pro-Fac makes a material  change in the terms of the Exchange  Offer, or
if it waives a material condition to the Exchange Offer, Pro-Fac will extend the
Exchange Offer and disseminate additional exchange offer materials to the extent
required by applicable law. The minimum period during which an offer must remain
open following  material changes in the terms of the offer,  other than a change
in price or a change  in  percentage  of  securities  sought  or a change in any
dealer's soliciting fee, will depend upon the facts and circumstances, including
the materiality,  of the changes.  With respect to a change in price or, subject
to certain  limitations,  a change in the  percentage of securities  sought or a
change in any dealer's soliciting fee, a minimum period of 10 business days from
the  date  of  such  change  is   generally   required  to  allow  for  adequate
dissemination to  stockholders.  For purposes of the Exchange Offer, a "business
day"  means any day other  than a  Saturday,  Sunday  or a federal  holiday  and
consists of the time period from 12:01 a.m.  through  12:00  midnight,  New York
City time.

     This Offering Circular and the related Letter of Transmittal will be mailed
to record  holders of  Non-Cumulative  Preferred  Stock and will be furnished to
brokers,  dealers,  commercial banks,  trust companies and similar persons whose
names,  or the names of whose nominees,  appear on the  stockholder  list or, if
applicable,  who are  listed as  participants  in a clearing  agency's  security
position   listing  for   subsequent   transmittal   to  beneficial   owners  of
Non-Cumulative Preferred Stock.

Background and Purpose of Exchange Offer

     The  Exchange  Offer  is  being  made  to  provide  Stockholders  with  the
opportunity   to  exchange   on  a   share-for-share   basis  their   shares  of
Non-Cumulative  Preferred Stock for shares of Cumulative  Preferred  Stock.  The
Non-Cumulative Preferred Stock has been and is a highly illiquid investment, and
an active  trading  market  has  never  developed.  Because  of  certain  of its
characteristics,  the Non-Cumulative Preferred Stock is not suitable for listing
on a national  exchange or for  inclusion  in NASDAQ.  Although  there can be no
assurance that an active  trading  market will develop or be sustained,  Pro-Fac
believes that the Cumulative  Preferred  Stock may, upon inclusion in the NASDAQ
National  Market  System,  trade in a more  active  market and possess a readily
ascertainable  market price and therefore  provide a more attractive  investment
than the Non-Cumulative Preferred Stock.

     The  Non-Cumulative  Preferred Stock has been issued from time to time upon
the  conversion of "retains",  which are  participations  in Pro-Fac's  earnings
issued  annually to Pro-Fac  members.  See  "Description  of  Preferred  Stock".
Several  regional  brokers  have  made  a  market  from  time  to  time  in  the
Non-Cumulative  Preferred  Stock.  Despite  these  efforts,  the  Non-Cumulative
Preferred Stock is an illiquid  security and has never enjoyed an active trading
market.  During a limited  period  from its  fiscal  years  ended  1984 to 1993,
Pro-Fac redeemed small portions of the Non-Cumulative Preferred Stock at its par
value.  However,  those  redemptions  were at the sole  discretion  of  Pro-Fac.
Pro-Fac has not offered to redeem any  Non-Cumulative  Preferred Stock since its
fiscal year ended 1993 and has no intention to do so in the near future. Pro-Fac
also is  restricted  in its ability to redeem  shares of its capital stock under
the various financing

                                      -6-

<PAGE>



obligations  entered  into to finance  its  acquisition  of Curtice  Burns.  See
"Pro-Fac Cooperative, Inc. -- Financing the Acquisition".

     Pro-Fac's   management  and  Board  have  considered  how  to  provide  the
Stockholders with a more active or identifiable market for their preferred stock
investment. Pro-Fac's management and Board have met with several brokerage firms
and investment advisors to discuss the Non-Cumulative  Preferred Stock and means
of providing a more liquid market to the Stockholders.  The Board has determined
that the  Exchange  Offer may  provide the means for  Stockholders  to receive a
security  that  will be more  liquid  and have a market  price  that is  readily
ascertainable.  Pro-Fac has applied to include the Cumulative Preferred Stock in
the NASDAQ  National  Market  System and has  received  approval  to include the
Cumulative Preferred Stock in that system, subject to registering the Cumulative
Preferred Stock under Section  12(g)(1) of the Act.  Inclusion of the Cumulative
Preferred Stock in the NASDAQ  National Market System will provide  Stockholders
with an  established  market in which to obtain  quotations  for their shares of
Cumulative Preferred Stock and enable Stockholders to determine the market value
for their shares of  Cumulative  Preferred  Stock.  The NASDAQ  National  Market
System has certain criteria for the continued inclusion of securities.  See "The
Exchange Offer -- Certain Effects of the Exchange Offer".

Certain Effects of the Exchange Offer

     Holders of  Non-Cumulative  Preferred Stock should consider that,  although
the  liquidity  of  trading  in the  Non-Cumulative  Preferred  Stock is already
limited,  such liquidity and the trading prices of the Non-Cumulative  Preferred
Stock  likely will be further  adversely  affected by the Exchange  Offer.  Upon
consummation  of the Exchange  Offer,  there may not be a liquid  market for the
Non-Cumulative  Preferred Stock or, if there is a market for the  Non-Cumulative
Preferred Stock,  such stock may trade at a price lower than the price per share
of  Cumulative  Preferred  Stock.  In  addition,  the Board  does not  currently
anticipate  paying  a  dividend  in  excess  of 6% per  annum on  shares  of the
Non-Cumulative  Preferred Stock remaining  outstanding  after  completion of the
Exchange Offer. The Board also anticipates  providing  holders of retains issued
before the end of fiscal 1995 the  opportunity to receive  Cumulative  Preferred
Stock in lieu of  Non-Cumulative  Preferred  Stock  upon the  maturity  of those
retains and providing for the issuance of  Cumulative  Preferred  Stock upon the
maturity of all retains  issued after the end of fiscal 1995.  These changes may
further adversely affect the Non-Cumulative Preferred Stock. See "Description of
Preferred Stock -- Non-Cumulative Preferred Stock".

     Pro-Fac has applied for, and received  conditional  approval for, inclusion
of the Cumulative Preferred Stock in the NASDAQ National Market System.  Pro-Fac
anticipates  that the Cumulative  Preferred Stock will be included for quotation
in the NASDAQ  National  Market System.  Accordingly,  the Cumulative  Preferred
Stock likely will have a more liquid market,  and trading prices will be readily
ascertainable, after consummation of the Exchange Offer.

     According to NASDAQ's published guidelines,  the Cumulative Preferred Stock
would not meet the  criteria  for  continued  inclusion  in the NASDAQ  National
Market  System if,  among other  things,  the number of publicly  held shares of
Cumulative  Preferred  Stock  (excluding  Cumulative  Preferred  Stock  held  by
officers or  directors  or their  immediate  family and  excluding  concentrated
holdings of 10% or more) was less than 200,000, the aggregate market value of

                                      -7-

<PAGE>



the publicly held  Cumulative  Preferred Stock was less than $2 million or there
were fewer than two market makers for the Cumulative  Preferred  Stock. If these
standards  were  not met,  quotations  might  continue  to be  published  in the
over-the-counter  "additional  list" or one of the "local lists" unless,  as set
forth in NASDAQ's published  guidelines,  the number of publicly-held  shares of
Cumulative  Preferred  Stock  (excluding  shares held by officers,  directors or
their immediate family and  concentrated  holdings of 10% or more of the Shares)
were less than  100,000,  there were fewer than 300  holders in total,  or there
were not at least one market maker for the Cumulative  Preferred  Stock.  If the
shares  of  Cumulative  Preferred  Stock  are  no  longer  eligible  for  NASDAQ
quotation, quotations might still be available from other sources.

     Once  included  in  the  NASDAQ  National  Market  System,  the  Cumulative
Preferred Stock will constitute "margin securities" under the regulations of the
Board of Governors of the Federal Reserve System (the "Federal  Reserve Board"),
which would have the effect,  among other things,  of allowing brokers to extend
credit  on the  collateral  of the  Cumulative  Preferred  Stock.  If no  longer
included or reported in market quotations,  the Cumulative Preferred Stock would
no longer constitute "margin securities" for the purposes of the Federal Reserve
Board's margin regulations and, therefore, could no longer be used as collateral
for loans made by brokers.

Procedure for Tendering Non-Cumulative Preferred Stock

     To tender  Non-Cumulative  Preferred Stock pursuant to the Exchange Offer a
properly  completed  and duly  executed  Letter  of  Transmittal  (or  facsimile
thereof)  and  any  other  documents  required  by the  Letter  of  Transmittal,
including,  in the case of shares of Non-Cumulative  Preferred Stock represented
by  certificates,  the  certificates  for such  shares,  must be received by the
Exchange  Agent at one of its  addresses  set  forth  on the back  cover of this
Offering  Circular  on or  prior  to the  Expiration  Date.  The  Non-Cumulative
Preferred  Stock may not be delivered  pursuant to any procedure for  book-entry
transfer through a book-entry transfer facility.

     Except  as  otherwise  provided  below,  all  signatures  on  a  Letter  of
Transmittal must be guaranteed by a bank, broker,  dealer, credit union, savings
association or other entity which is a member of a recognized  Medallion Program
approved  by  the   Securities   Transfer   Association,   Inc.  (an   "Eligible
Institution").  Signatures on a Letter of Transmittal need not be guaranteed (i)
if the  Letter  of  Transmittal  is  signed  by  the  registered  holder  of the
Non-Cumulative  Preferred  Stock  tendered  therewith  and such  holder  has not
completed the box entitled "Special  Issuance  Instructions" or the box entitled
"Special  Delivery  Instructions"  on the Letter of  Transmittal or (ii) if such
Non-Cumulative  Preferred  Stock is  tendered  for the  account  of an  Eligible
Institution. See Instructions 1 and 5 of the Letter of Transmittal.

     In the case of shares of  Non-Cumulative  Preferred  Stock  represented  by
certificates,  stockholders  who desire to tender such shares of  Non-Cumulative
Preferred   Stock  pursuant  to  the  Exchange  Offer  and  who  cannot  deliver
certificates  for such shares of  Non-Cumulative  Preferred  Stock and all other
required   documents  to  the  Exchange  Agent  by  the  Expiration   Date,  may
nevertheless  tender  such  shares if (i) such  tender is made by or  through an
Eligible  Institution,  (ii) a properly  completed and duly  executed  Notice of
Guaranteed Delivery substantially in the form provided by Pro-Fac is received by
the Exchange Agent by the

                                      -8-

<PAGE>



Expiration Date in accordance with the delivery  procedures  described below and
(iii) the certificates for such Non-Cumulative  Preferred Stock, together with a
properly  completed  and duly  executed  Letter  of  Transmittal  (or  facsimile
thereof)  and any other  documents  required by the Letter of  Transmittal,  are
received by the Exchange  Agent within three NASDAQ  trading days after the date
of the execution of the Notice of Guaranteed Delivery.  The Notice of Guaranteed
Delivery may be delivered by hand or transmitted by telegram,  telex,  facsimile
transmission  or mail to the  Exchange  Agent and must include a guarantee by an
Eligible Institution in the form set forth in such Notice.

     If the shares of Non-Cumulative  Preferred Stock are registered in the name
of a  person  other  than  the  signer  of  the  Letter  of  Transmittal,  or if
certificates  for shares of Cumulative  Preferred  Stock are to be issued to, or
Non-Cumulative  Preferred  Stock not  exchanged  is to be returned  to, a person
other  than the  registered  holder,  then the  Letter  of  Transmittal  must be
accompanied by appropriate stock powers,  signed exactly as the name or names of
the  registered  holder or holders  appear on the stock record  books,  with the
signatures on stock powers guaranteed by an Eligible  Institution as provided in
the  Letter  of  Transmittal.  See  Instructions  1  and  5  of  the  Letter  of
Transmittal.

     If any share certificates are forwarded separately to the Exchange Agent, a
properly  completed  and duly  executed  Letter  of  Transmittal  (or  facsimile
thereof) must accompany each such delivery.

     THE METHOD OF DELIVERY OF THE LETTER OF TRANSMITTAL  AND ALL OTHER REQUIRED
DOCUMENTS IS AT THE OPTION AND RISK OF THE TENDERING STOCKHOLDER.  IF THE LETTER
OF TRANSMITTAL,  SHARE  CERTIFICATES (IF ANY) OR ANY OTHER DOCUMENTS ARE SENT BY
MAIL,  REGISTERED  MAIL WITH RETURN  RECEIPT  REQUESTED,  PROPERLY  INSURED,  IS
RECOMMENDED.  IN ALL CASES,  SUFFICIENT  TIME SHOULD BE ALLOWED TO ENSURE TIMELY
DELIVERY.

     Notwithstanding  any other  provision  hereof,  exchange of  Non-Cumulative
Preferred Stock accepted for exchange pursuant to the Exchange Offer will in all
cases be made only  after  timely  receipt by the  Exchange  Agent of a properly
completed  and duly  executed  Letter of  Transmittal  (or  facsimile  thereof),
together  with  any  required  signature  guarantees,  and any  other  documents
required by the Letter of Transmittal.

     By executing a Letter of Transmittal,  a tendering Stockholder  irrevocably
appoints  designees  of  Pro-Fac  as such  Stockholder's  attorneys-in-fact  and
proxies in the manner set forth in the Letter of  Transmittal to the full extent
of such Stockholder's rights with respect to the Non-Cumulative  Preferred Stock
tendered by such  Stockholder  and accepted for exchange by Pro-Fac (and any and
all other Non-Cumulative  Preferred Stock or other securities issued or issuable
in respect of such Non-Cumulative  Preferred Stock on or after August 23, 1995).
All such powers of attorney  and proxies  shall be  considered  coupled  with an
interest in the tendered Non-Cumulative  Preferred   Stock and are  irrevocable.
Such  appointment  is effective  only upon the  acceptance  for exchange of such
Non-Cumulative  Preferred  Stock by Pro-Fac.  Upon such acceptance for exchange,
all  prior  powers  of  attorney  and  proxies  and  consents  granted  by  such
Stockholder  with  respect  to such  Non-Cumulative  Preferred  Stock  and other
securities will, without further action, be revoked, and no subsequent powers of
attorney or proxies may be

                                      -9-

<PAGE>



given nor subsequent  written  consents  executed by such  Stockholder  (and, if
given or executed, will not be deemed to be effective).

     All  questions as to the form of documents  and the  validity,  eligibility
(including  time of  receipt)  and  acceptance  for  exchange  of any  tender of
Non-Cumulative  Preferred  Stock  will be  determined  by  Pro-Fac,  in its sole
discretion,  whose  determination  shall be final and  binding  on all  parties.
Pro-Fac   reserves  the  absolute   right  to  reject  any  or  all  tenders  of
Non-Cumulative  Preferred Stock determined by it not to be in proper form or the
acceptance  for  exchange  of or  exchange  for which  may,  in the  opinion  of
Pro-Fac's  counsel,  be unlawful.  Pro-Fac also  reserves the absolute  right to
waive any  defect or  irregularity  in any  tender of  Non-Cumulative  Preferred
Stock. None of Pro-Fac or any of its affiliates or assigns, if any, the Exchange
Agent or any other person will be under any duty to give any notification of any
defects or  irregularities in tenders or incur any liability for failure to give
any such notification.

     The tender of  Non-Cumulative  Preferred  Stock  pursuant to any one of the
procedures  described above will  constitute an agreement  between the tendering
Stockholder  and  Pro-Fac  upon the terms and subject to the  conditions  of the
Offer.

Withdrawal Rights

     Tenders of  Non-Cumulative  Preferred  Stock made  pursuant to the Exchange
Offer may be withdrawn  at any time prior to the  Expiration  Date.  Thereafter,
such tenders are  irrevocable,  except that they may be withdrawn  after October
18, 1995 unless  theretofore  accepted for exchange as provided in this Offering
Circular.  If Pro-Fac is delayed in  accepting  for  exchange  or in  exchanging
Non-Cumulative  Preferred  Stock or is unable to accept for exchange or exchange
Non-Cumulative  Preferred  Stock  pursuant to the Exchange Offer for any reason,
then,  without  prejudice to Pro-Fac's  rights  under the  Exchange  Offer,  the
Exchange Agent may, on behalf of Pro-Fac,  retain all  Non-Cumulative  Preferred
Stock tendered,  and  such  Non-Cumulative  Preferred Stock may not be withdrawn
except as otherwise provided.

     For a  withdrawal  to be  effective,  a written or  facsimile  transmission
notice of withdrawal must be timely received by the Exchange Agent at one of its
addresses set forth on the back cover of this Offering Circular and must specify
the name of the person  who tendered the  Non-Cumulative  Preferred  Stock to be
withdrawn  and the  number  of shares of  Non-Cumulative  Preferred  Stock to be
withdrawn. If the shares of Non-Cumulative  Preferred Stock to be withdrawn have
been delivered to the Exchange Agent, a signed notice of withdrawal with (except
in  the  case  of  Non-Cumulative   Preferred  Stock  tendered  by  an  Eligible
Institution)  signatures guaranteed by an Eligible Institution must be submitted
prior to the release of such Non-Cumulative  Preferred Stock. In addition,  such
notice must specify, in the case of any shares of Non-Cumulative Preferred Stock
tendered by the delivery of certificates,  the name of the registered holder (if
different from that of the tendering  Stockholder)  and the serial numbers shown
on  the  particular   certificates  evidencing  such  shares  to  be  withdrawn.
Withdrawals may not be rescinded,  and Non-Cumulative  Preferred Stock withdrawn
will  thereafter  be deemed not validly  tendered  for  purposes of the Exchange
Offer.  However,  properly  withdrawn  Non-Cumulative  Preferred  Stock  may  be
retendered  by  again  following  one of the  procedures  described  under  "The
Exchange Offer -- Procedure for Tendering Non-Cumulative Preferred Stock" at any
time prior to the Expiration Date.

                                      -10-

<PAGE>




     All  questions as to the form and validity  (including  time of receipt) of
any notice of withdrawal will be determined by Pro-Fac,  in its sole discretion,
which  determination shall be final and binding.  None of Pro-Fac,  the Exchange
Agent or any other  person  will be under any duty to give  notification  of any
defect or  irregularity  in any notice of  withdrawal or incur any liability for
failure to give any such notification.

Acceptance for Exchange and Exchange

     Upon  the  terms  and  subject  to the  conditions  of the  Exchange  Offer
(including  if the  Exchange  Offer  is  extended  or  amended,  the  terms  and
conditions of the Exchange Offer as so extended or amended), Pro-Fac will accept
for exchange and exchange all shares of Non-Cumulative  Preferred  Stock validly
tendered by the Expiration  Date and not withdrawn as soon as practicable  after
the later of (i) the Expiration Date and (ii) the  satisfaction or waiver of the
conditions set forth under "The Exchange Offer -- Conditions to Exchange Offer".
In addition,  Pro-Fac  reserves the right, in its sole discretion and subject to
applicable   law,  to  delay  the   acceptance   for  exchange  or  exchange  of
Non-Cumulative  Preferred  Stock in order to comply in whole or in part with any
applicable  law or  regulatory or  government  approval as discussed  under "The
Exchange Offer -- Conditions to Exchange Offer".  For a description of Pro-Fac's
right to terminate  the  Exchange  Offer and not accept for exchange or exchange
Non-Cumulative  Preferred  Stock or to delay  acceptance  for  exchange or delay
exchange of Non-Cumulative Preferred Stock, see "The Exchange Offer -- Extension
of the Exchange Offer Period; Termination; Amendments".

     For  purposes  of the  Exchange  Offer,  Pro-Fac  shall be  deemed  to have
accepted for exchange  Non-Cumulative  Preferred Stock validly  tendered and not
withdrawn if, as and when Pro-Fac  gives oral or written  notice to the Exchange
Agent of its acceptance of the tenders of such  Non-Cumulative  Preferred Stock.
In all cases,  upon the terms and  subject  to the  conditions  of the  Exchange
Offer,  the exchange of  Non-Cumulative  Preferred  Stock  accepted for exchange
pursuant  to the  Exchange  Offer  will  be  made  by  Pro-Fac's  submission  of
certificates for Cumulative  Preferred Stock with the Exchange Agent, which will
act as  agent  for the  tendering  Stockholders  for the  purpose  of  receiving
certificates  for  shares  of  Cumulative   Preferred  Stock  from  Pro-Fac  and
transmitting such consideration to tendering Stockholders.

     In all cases,  delivery of certificates  of shares of Cumulative  Preferred
Stock to be issued in exchange for properly  tendered  shares of  Non-Cumulative
Preferred  Stock  pursuant to the Exchange  Offer will be made only after timely
receipt by the Exchange Agent of (i) the Letter of  Transmittal  (or a facsimile
thereof),  properly  completed and duly executed,  (ii) in the case of shares of
Non-Cumulative Preferred Stock represented by certificates, the certificates for
such shares and (iii) any other documents required by the Letter of Transmittal.
For a description of the procedure for tendering  Non-Cumulative Preferred Stock
pursuant  to the  Exchange  Offer,  see "The  Exchange  Offer --  Procedure  for
Tendering  Non-Cumulative  Preferred Stock". Under no circumstances will Pro-Fac
pay interest on the consideration  given for  Non-Cumulative  Preferred Stock by
reason of any delay in making such payment.

     If  Pro-Fac  increases  the  consideration  to be given for  Non-Cumulative
Preferred  Stock  pursuant to the  Exchange  Offer,  Pro-Fac  will  provide such
increased consideration for all Non-

                                      -11-

<PAGE>



Cumulative  Preferred  Stock acquired  pursuant to the Exchange Offer whether or
not  such  Non-Cumulative  Preferred  Stock was tendered  prior to or after such
increase in consideration.

     If any tendered Non-Cumulative Preferred Stock is not exchanged pursuant to
the Exchange Offer for any reason, certificates (if any) for such unexchanged or
untendered shares will be returned without expense to the tendering Stockholder,
as promptly as practicable following the expiration or termination or withdrawal
of the Exchange Offer.

Extension of Exchange Offer Period; Termination; Amendments

     Pro-Fac expressly  reserves the right, in its sole discretion,  at any time
or from time to time,  to extend the period of time  during  which the  Exchange
Offer is open by giving oral or written notice of such extension to the Exchange
Agent and by making a public  announcement  of such  extension.  There can be no
assurance  that  Pro-Fac will  exercise its right to extend the Exchange  Offer.
Pro-Fac also expressly  reserves the right, at any time or from time to time, in
its sole  discretion  and  regardless  of whether  or not any of the  conditions
specified in "The Exchange  Offer --  Conditions  of Exchange  Offer" shall have
been  satisfied,  to amend the Exchange  Offer in any respect by making a public
announcement of such amendment.

     If Pro-Fac  shall decide to decrease or increase  (other than  increases of
not more than two percent of the outstanding shares of Non-Cumulative  Preferred
Stock) the number of shares of  Non-Cumulative  Preferred Stock being sought, or
increases or decreases the consideration offered pursuant to the Exchange Offer,
and the Exchange  Offer is scheduled to expire at any time before the expiration
of a period of 10 business  days from and including the date that notice of such
increase or  decrease is first  published,  sent or given to  Stockholders,  the
Exchange  Offer will be extended at least until the expiration of such period of
10 business days.

     In  addition,  if  Pro-Fac  makes a  material  change  in the  terms of the
Exchange Offer (other than a change in percentage or price of securities sought)
or in the  information  concerning  the  Exchange  Offer,  or waives a  material
condition of the Exchange  Offer,  Pro-Fac will extend the Exchange Offer if and
to the extent required by Rules  13e-4(d)(2) and 13e-4(e)(2)  promulgated  under
the Act or other applicable law. These rules provide that a period sufficient to
allow  Stockholders  to consider the amended terms of the Exchange Offer must be
provided  following  material  changes in the terms of the offer or  information
concerning the offer. In a published release,  the Commission has stated that in
its view an offer must  remain  open for a minimum  period of time  following  a
material change in the terms of such offer and that the waiver of a condition is
a material  change in the terms of an offer.  The  release  states that an offer
should  remain  open  for a  minimum  of five  business  days  from the date the
material change is first published,  sent or given to security holders, and that
if material  changes are made with respect to  information  that  approaches the
significance  of price and share  levels,  a minimum of 10 business  days may be
required to allow adequate dissemination and investor response.

     Pro-Fac  also  expressly  reserves  the  right,  in  the  event  any of the
conditions  specified under "The Exchange Offer -- Conditions of Exchange Offer"
shall not have been satisfied and so long as Non-Cumulative  Preferred Stock has
not  theretofore  been  exchanged,  to delay  (except as  otherwise  required by
applicable law) acceptance for exchange or delay exchange of Non-

                                      -12-

<PAGE>



Cumulative  Preferred  Stock,  or to terminate the Exchange Offer and not accept
for exchange or not exchange Non-Cumulative Preferred Stock.

     If Pro-Fac  extends the period of time during which the  Exchange  Offer is
open,  is  delayed  in  accepting  for  exchange  or  exchanging  Non-Cumulative
Preferred  Stock or is unable to accept for exchange or exchange  Non-Cumulative
Preferred  Stock  pursuant to the Exchange Offer for any reason,  then,  without
prejudice to Pro-Fac's  rights under the Exchange Offer, the Exchange Agent may,
on behalf of Pro-Fac,  retain all Non-Cumulative  Preferred Stock tendered,  and
such  Non-Cumulative  Preferred  Stock may not be withdrawn  except as otherwise
provided in "The  Exchange  Offer --  Withdrawal  Rights".  The  reservation  by
Pro-Fac of the right to delay acceptance for exchange or exchange Non-Cumulative
Preferred Stock is limited by Rule 13e- 4(f)(5) promulgated under the Act, which
requires that Pro-Fac pay the consideration offered or return the Non-Cumulative
Preferred  Stock  deposited by or on behalf of  Stockholders  promptly after the
termination or withdrawal of the Exchange Offer.

     Any  extension,  termination  or amendment  of the  Exchange  Offer will be
followed as promptly as practicable by a public  announcement  of such extension
no later  than 9:00  a.m.  New York  time,  on the next  business  day after the
previously  scheduled  Expiration  Date.  Without  limiting  the manner in which
Pro-Fac  may  choose  to make any  public  announcement,  Pro-Fac  will  have no
obligation  (except  as  otherwise  required  by  applicable  law)  to  publish,
advertise or otherwise  communicate any such public  announcement  other than by
making a release to the Dow Jones News Service.

Certain Conditions of the Exchange Offer

     The Exchange Offer is subject to the Minimum Tender Condition that at least
500,000  shares of  Non-Cumulative  Preferred  Stock  shall  have  been  validly
tendered by the Expiration Date and not withdrawn.  The Minimum Tender Condition
represents  approximately  16.43% of the  number  of  shares  of  Non-Cumulative
Preferred  Stock issued and  outstanding  as of June 24, 1995.  As of that date,
there were 3,043,325 shares of  Non-Cumulative  Preferred Stock outstanding held
of record by 2,129 Stockholders.

     Notwithstanding  any other provisions of the Exchange Offer,  Pro-Fac shall
not be  required  to accept  for  exchange  or to  exchange  any  Non-Cumulative
Preferred  Stock  tendered and may terminate or amend the Exchange  Offer or may
postpone  (subject to the  requirements of the Act for prompt exchange or return
of Non-Cumulative  Preferred Stock) the acceptance for exchange of, and exchange
of, Non-Cumulative  Preferred Stock tendered if (i) the Minimum Tender Condition
shall not have been  satisfied,  (ii) the Cumulative  Preferred  Stock will not,
upon  issuance,  be included in the NASDAQ  National  Market System or (iii) any
material change occurs which is likely to affect the Exchange Offer or the value
or  market  price  of the Non-  Cumulative  Preferred  Stock  or the  Cumulative
Preferred Stock, including, but not limited to, the following:

         (a) there shall have been threatened,  instituted or pending any action
         or proceeding  before any court,  authority,  agency or tribunal  which
         challenges the making of the Exchange Offer, the acquisition of some or
         all of the Non-Cumulative Preferred Stock pursuant to

                                      -13-

<PAGE>



         the  Exchange  Offer,   the  amendment  of  Pro-Fac's   Certificate  of
         Incorporation with the Cumulative Amendment or otherwise relates in any
         manner to the Exchange Offer;

         (b) there shall have been any action  threatened,  pending or taken, or
         any approval  withheld,  or any statute,  rule,  regulation,  judgment,
         order or injunction threatened, proposed, sought, promulgated, enacted,
         entered,  enforced or deemed to be applicable to the Exchange  Offer or
         Pro-Fac,  Curtice Burns or any of their respective  subsidiaries which,
         in Pro-Fac's sole  judgment,  would or might directly or indirectly (1)
         make the  acceptance  for  exchange  or  exchange of some or all of the
         Non-Cumulative Preferred Stock illegal or otherwise restrict,  prohibit
         or delay  materially the  consummation of the Exchange Offer, (2) delay
         or restrict the ability of Pro-Fac,  or render Pro-Fac unable, to amend
         its  Certificate  of  Incorporation  as set  forth  in  the  Cumulative
         Amendment  or to accept for  exchange  or  exchange  some or all of the
         Non-Cumulative  Preferred Stock, (3) materially impair the contemplated
         benefits of the Exchange Offer to Pro-Fac, or (4) materially affect the
         business,   condition  (financial  or  other),  income,  operations  or
         prospects  of  Pro-Fac,  Curtice  Burns  or  any  of  their  respective
         subsidiaries,   or   otherwise   materially   impair  in  any  way  the
         contemplated  future conduct of the business of Pro-Fac,  Curtice Burns
         or any of their respective subsidiaries; or

         (c) there shall have occurred any general  suspension of, or limitation
         on  prices  for,  trading  in  securities  on any  national  securities
         exchange or in the  over-the-counter  market or any other change in the
         general  political,  market,  economic or financial  conditions  in the
         United  States or abroad that could,  in the sole  judgment of Pro-Fac,
         have a material adverse effect on the business, condition (financial or
         other),  income,  operations or prospects of Pro-Fac,  Curtice Burns or
         any of their  respective  subsidiaries or the trading in the Cumulative
         Preferred Stock or the Non-Cumulative Preferred Stock.

     The Minimum  Tender  Condition and the  additional  conditions  referred to
above are for the sole  benefit of Pro-Fac and may be asserted by Pro-Fac in its
sole  discretion  regardless  of the  circumstances  (including  any  action  or
omission by  Pro-Fac)  giving  rise to any such  conditions  or may be waived by
Pro-Fac  in its sole  discretion  in whole at any time or in part  from  time to
time.  The failure by Pro-Fac or any other  affiliate  of Pro-Fac at any time to
exercise its rights under any of the foregoing  conditions shall not be deemed a
waiver  of any  such  right.  The  waiver  of any such  right  with  respect  to
particular facts and circumstances  shall not be deemed a waiver with respect to
any  other  facts and  circumstances,  and each  such  right  shall be deemed an
ongoing right which may be asserted at any time or from time to time.

Solicitations of Tenders; Fees

     Pro-Fac has not retained any  dealer-manager or similar agent in connection
with the Exchange  Offer and will not make any  payments to brokers,  dealers or
others for soliciting acceptances of the Exchange Offer.

     Pro-Fac has retained IBJ Schroder Bank & Trust Company as Exchange Agent in
connection with the Exchange Offer.  The Exchange Agent will receive  reasonable
and  customary  compensation  for its services in  connection  with the Exchange
Offer, will be reimbursed for its

                                      -14-

<PAGE>



reasonable  out-of-pocket  expenses  and  will be  indemnified  against  certain
liabilities and expenses in connection  therewith,  including  liabilities under
the federal securities laws.

     Pro-Fac  may contact  holders of  Non-Cumulative  Preferred  Stock by mail,
telephone,  telecopy,  telegraph and personal interview and may request brokers,
dealers and other  nominee  shareholders  to forward  materials  relating to the
Exchange  Offer to  beneficial  owners.  Pro-Fac  also will  reimburse  brokers,
dealers, commercial banks and trust companies for customary handling and mailing
expenses incurred in forwarding the Exchange Offer to their customers.

Interests of Certain Persons; Transactions

     The interests of Pro-Fac's directors in the Non-Cumulative  Preferred Stock
are  reflected in Schedule 1 to this Offering  Circular.  Except as reflected on
Schedule  1,  as  of  June  24,  1995,  none  of  Pro-Fac's  executive  officers
beneficially owns any Non-Cumulative  Preferred Stock.  Pro-Fac has been advised
by its directors and executive officers who hold Non-Cumulative  Preferred Stock
that such  directors  and  executive  officers  intend to  tender  their  shares
pursuant to the Exchange Offer.

     During the 40 days  preceding the date of this Offering  Circular,  neither
Pro-Fac nor, to its knowledge,  any of its subsidiaries,  executive  officers or
directors  or any  associate  of any such officer or director has engaged in any
transactions involving the Non-Cumulative Preferred Stock.

                            CERTAIN TAX CONSEQUENCES

     This  summary  sets  forth the  principal  anticipated  federal  income tax
consequences to Stockholders of their exchange of Non-Cumulative Preferred Stock
for Cumulative  Preferred Stock pursuant to the Exchange  Offer.  The summary is
based on the  provisions  of the Internal  Revenue Code of 1986, as amended (the
"Code"), the Treasury regulations promulgated thereunder, and administrative and
judicial  interpretations  thereof, all as in effect as of the date hereof, and,
in  particular,  is based on the  assumption  that the shares of  Non-Cumulative
Preferred Stock have been held as "capital assets" within the meaning of Section
1221 of the Code.  Such laws or  interpretations  may  differ on the date of the
consummation  of the Exchange  Offer,  and relevant facts may also differ.  This
summary does not address any foreign or local tax consequences, does not address
state tax consequences  and does not address estate or gift tax  considerations.
The  consummation of the Exchange Offer is not  conditioned  upon the receipt of
any ruling  from the  Internal  Revenue  Service  (the  "IRS") or any opinion of
counsel as to tax matters.

     This summary is for general  information  only.  The tax  treatment of each
Stockholder  will  depend in part upon his  particular  situation.  Special  tax
consequences  not described  below may be  applicable  to particular  classes of
taxpayers,  including  financial  institutions,  pension  funds,  mutual  funds,
broker-dealers,  persons who are not citizens or residents of the United  States
or who are foreign  corporations,  foreign  partnerships  or foreign  estates or
trusts,   Stockholders  who  own  actually  or  constructively   (under  certain
attribution  rules  contained  in the  Code)  5% or more  of the  Non-Cumulative
Preferred Stock, Stockholders who acquired their Non-Cumulative

                                      -15-

<PAGE>



Preferred Stock as compensation  and persons who receive  payments in respect of
options to acquire Non-Cumulative Preferred Stock.

     ALL  STOCKHOLDERS  SHOULD  CONSULT  WITH THEIR OWN TAX  ADVISERS  AS TO THE
PARTICULAR  TAX  CONSEQUENCES  OF THE  EXCHANGE  OFFER  TO THEM,  INCLUDING  THE
APPLICABILITY AND EFFECT OF ANY FEDERAL, STATE, LOCAL AND FOREIGN TAX LAWS.

     No gain or loss will be recognized by a holder (an "Exchanging  Holder") of
shares of  Non-Cumulative  Preferred Stock as a result of the exchange of shares
of Non-Cumulative  Preferred Stock for shares of Cumulative Preferred Stock. The
tax basis of an Exchanging  Holder in its shares of Cumulative  Preferred  Stock
will be  determined  by  allocating  the  holder's  tax  basis in the  shares of
Non-Cumulative  Preferred Stock exchanged  therefor pro rata among the shares of
Cumulative Preferred Stock. The holding period of an Exchanging Holder in shares
of  Cumulative  Preferred  Stock  received  pursuant to the Exchange  Offer will
include the period  during  which such holder held the shares of  Non-Cumulative
Preferred Stock exchanged therefor.

     Stockholders  may be subject to backup  withholding at the rate of 31% with
respect to distributions and redemptions paid with respect to the Non-Cumulative
Preferred Stock and the Cumulative  Preferred Stock, unless the holder (i) is an
entity (including  corporations,  tax-exempt organizations and certain qualified
nominees) which is exempt from withholding and, when required, demonstrates this
fact, or (ii) provides Pro-Fac with its Taxpayer  Identification  Number ("TIN")
(which for an  individual  Stockholder  would be the  holder's  social  security
number),  certifies  that the TIN  provided  to Pro-Fac is correct  and that the
holder has not been notified by the IRS that it is subject to backup withholding
due to  underreporting  of  dividends,  and otherwise  complies with  applicable
requirements  of the backup  withholding  rules.  In addition,  such payments to
Stockholders  that are not corporations,  tax-exempt  organizations or qualified
nominees will  generally be subject to  information  reporting  requirements.  A
Stockholder  who does not provide Pro-Fac with his correct TIN may be subject to
penalties imposed by the IRS.

     Pro-Fac  will  report  to  Stockholders  and to the IRS the  amount  of any
"reportable  payments"  (including any dividends  paid) and any amount  withheld
with respect to the Non-Cumulative  Preferred Stock or the Cumulative  Preferred
Stock during the calendar year.

     The amount of any backup  withholding  from a payment to a Stockholder will
be allowed as a credit  against such holder's  federal  income tax liability and
may entitle such holder to a refund,  provided that the required  information is
furnished to the IRS.


                         DESCRIPTION OF PREFERRED STOCK

     On January 28, 1995, the members of Pro-Fac approved the Charter  Amendment
to  Pro-Fac's  Certificate  of  Incorporation  to  authorize  the issuance of an
additional  50 million  shares of  preferred  stock,  divided  into five classes
(Classes A through  E) of 10 million  shares  each.  As a result of the  Charter
Amendment,  the Board continues to be authorized to issue up to 5 million shares
of  Non-Cumulative  Preferred  Stock and is authorized to issue up to 50 million
shares of

                                      -16-

<PAGE>



new preferred stock at such times, for such purposes, on such terms and for such
consideration as the Board may determine, without further action of the members.

     The Board is authorized to provide for the issuance,  from time to time, of
any such new preferred  stock in one or more designated  series,  and to fix the
terms of each such designated series of shares. In establishing the terms of the
series of new  preferred  stock,  the Board is  authorized  to set,  among other
things,  the number of shares,  the dividend rate and  preferences,  the form or
method of payment of  dividends,  the  cumulative  or  non-cumulative  nature of
dividends,  redemption  provisions (if any),  including any mandatory  scheduled
redemptions, the right (if any) to convert or exchange such preferred shares for
other  securities,  voting  rights (if any),  in  addition  to any  required  by
applicable law, and the amounts payable,  and  preferences,  in the event of the
voluntary or involuntary  liquidation  of Pro-Fac.  Each series of new preferred
stock will,  in respect of dividends and  liquidation,  rank senior to Pro-Fac's
common stock,  par value $5.00 per share (the "Common  Stock"),  and on a parity
with or junior to the Non-  Cumulative  Preferred  Stock,  as  determined by the
Board  at the time of  issuance  of such  series.  Within  any  class of the new
preferred  stock,  each series  will rank on a parity with each other  series in
that class as to dividends and liquidation.

     Pursuant to its authority created by the Charter  Amendment,  the Board has
approved the Cumulative  Amendment which designates the series of the Cumulative
Preferred  Stock and sets the rights and terms of such stock.  It is anticipated
that  the  Cumulative  Amendment  will be  filed as an  amendment  to  Pro-Fac's
Certificate of  Incorporation  immediately  before  consummation of the Exchange
Offer.  The summaries of the  Non-Cumulative  Preferred Stock and the Cumulative
Preferred  Stock set forth below are qualified in their entirety by the terms of
Pro-Fac's  Certificate  of Incorporation,  as amended by the Charter  Amendment,
and of the  Cumulative  Amendment.  The  Charter  Amendment  and the  Cumulative
Amendment are set forth in Exhibits A-1 and A-2, respectively,  to this Offering
Circular.

     As a  cooperative,  Pro-Fac  is  restricted  by law in its  ability  to pay
dividends in any year. Currently,  a dividend rate of 12% per annum on any share
of capital stock is the maximum rate permitted by law.

     Under Pro-Fac's Bylaws, upon dissolution or other termination of Pro-Fac or
its business,  after the payment of all debts, all outstanding retains are to be
retired in full, or on a pro-rata basis without priority, before any liquidating
dividends are declared on or with respect to capital stock.

Non-Cumulative Preferred Stock

     General.   It  has  been   Pro-Fac's   practice   to  issue  one  share  of
Non-Cumulative  Preferred  Stock  upon the  maturity  of each  $25 in  qualified
retains.   Historically,   qualified   retains   have  matured  into  shares  of
Non-Cumulative  Preferred Stock on or about December 31 following the completion
of the fifth year after  allocation of such retain to the member's  account.  In
addition,  it has been the  Board's  recent  practice  to  redeem  non-qualified
retains  allocated to its members'  accounts  partially in cash and partially in
shares of  Non-Cumulative  Preferred  Stock  approximately  five years after the
allocation of such non-qualified retains. The Non-Cumulative

                                      -17-

<PAGE>



Preferred  Stock is classified into annual series which coincide with the annual
series of the retains to which they relate.

     The  holders  of  the  Non-Cumulative  Preferred  Stock  do  not  have  any
preemptive  rights.  The  Non-Cumulative  Preferred  Stock is not subject to any
sinking  fund  or  other   obligation   of  Pro-Fac  to  redeem  or  retire  the
Non-Cumulative  Preferred Stock. Unless redeemed by Pro-Fac,  the Non-Cumulative
Preferred Stock has perpetual maturity.

     The Board  currently does not anticipate  paying a dividend in excess of 6%
per annum on shares of the Non-Cumulative  Preferred Stock remaining outstanding
after   completion  of  the  Exchange  Offer  (whether  or  not  any  shares  of
Non-Cumulative Preferred Stock are accepted for exchange or exchanged for shares
of Cumulative  Preferred  Stock).  In addition,  the Board  anticipates  issuing
shares of Cumulative Preferred Stock upon the maturity of all retains issued for
the fiscal year ending June 24, 1995 and each fiscal year thereafter.  The Board
has decided to offer to holders of existing  retains the  opportunity to receive
Cumulative  Preferred Stock in lieu of  Non-Cumulative  Preferred Stock upon the
maturity  of those  retains.  These  actions  are likely to  further  reduce the
liquidity and market price of the Non-Cumulative Preferred Stock.

     Dividends.  The holders of  Non-Cumulative  Preferred Stock are entitled to
receive,  in  preference  to  dividends  on  Pro-Fac's  shares of Common  Stock,
dividends at a rate of not less than 6% per annum,  when,  as and if declared by
the Board of Directors out of legally available funds.

     Dividends, if any, on the Non-Cumulative Preferred Stock are noncumulative,
which  means that  holders  of  Non-Cumulative  Preferred  Stock do not have any
dividend  preference  with respect to undeclared  dividends  for prior  periods.
Dividends paid on the  Non-Cumulative  Preferred Stock have been paid by Pro-Fac
once a year,  subsequent  to the fiscal  year to which they  relate.  For fiscal
1995,  1994 and 1993,  Pro-Fac paid a dividend on the  Non-Cumulative  Preferred
Stock at a rate of 6.0%, 6.75% and 6.25% per annum, respectively,  on the stated
amount of such stock.

     The Cumulative Amendment provides that no full dividend and no distribution
shall be  declared  by the Board or paid or set apart for  payment by Pro-Fac on
the Cumulative  Preferred  Stock for any period unless a pro rata portion of the
annual dividend anticipated to be paid on the Non-Cumulative Preferred Stock for
the applicable  period (in any event, not less than 6% per annum) has been or is
contemporaneously  declared. In addition, the Cumulative Amendment provides that
no full dividend and no  distribution  shall be declared by the Board or paid or
set apart for payment by Pro-Fac on the Non-Cumulative  Preferred Stock or other
Parity Dividend  Securities (as defined below) unless full cumulative  dividends
have been or  contemporaneously  are declared and a sum set apart sufficient for
such  payment  on the  Cumulative  Preferred  Stock  for  all  dividend  periods
terminating  on or prior to the date of  payment of such full  dividends  on the
Non-Cumulative  Preferred  Stock or other  Parity  Dividend  Securities.  If any
dividends are not paid in full upon the shares of the Cumulative Preferred Stock
and the Non-Cumulative Preferred Stock and other Parity Dividend Securities, all
dividends declared for any period upon shares of the Cumulative  Preferred Stock
and the  Non-Cumulative  Preferred  Stock and other Parity  Dividend  Securities
shall be declared ratably in proportion to accrued dividends on the

                                      -18-

<PAGE>



Cumulative  Preferred Stock and other Parity Dividend Securities and the current
period dividend accrual on the Non-Cumulative Preferred Stock.

     By operation of the Cumulative  Amendment,  Pro-Fac may not declare, pay or
set apart for payment any dividend  (other than certain stock  dividends) on any
of the Junior Dividend Securities (as defined below) or make any distribution in
respect  thereof unless full  cumulative  dividends on the Cumulative  Preferred
Stock have been or are contemporaneously  declared and the corresponding portion
of the current annual dividend on the Non-Cumulative Preferred Stock is declared
as described in the preceding paragraph.

     Redemption.  Pro-Fac is entitled  from time to time to redeem or retire all
or any portion of its outstanding Non-Cumulative Preferred Stock upon payment to
the holders thereof of the par value of $25 per share plus all accrued dividends
unpaid  at the  date of  retirement.  No such  payments  for the  retirement  of
Non-Cumulative  Preferred  Stock may be made  under  circumstances  which  would
produce any impairment of the capital or capital stock of the  cooperative.  Any
such  retirement  of  Non-Cumulative  Preferred  Stock may be made on such other
terms  and  conditions  as  are  established  by the  Board,  provided  that  no
retirement of any Non-Cumulative  Preferred Stock may be effected except upon 90
days written notice to the holders thereof.

     Restriction on Certain Stock  Acquisitions.  By operation of the Cumulative
Amendment,   Pro-  Fac  may  not  purchase,  redeem  or  otherwise  acquire  for
consideration  (other than in a repurchase of Common Stock of a departing member
pursuant  to  Pro-Fac's  Bylaws or in certain  recapitalizations,  exchanges  or
refinancings)  any  Cumulative   Preferred  Stock,  Parity  Dividend  Securities
(including the Non-Cumulative  Preferred Stock), Parity Liquidation  Securities,
Junior Dividend  Securities or Junior Liquidation  Securities (as such terms are
defined  below) unless full  cumulative  dividends on the  Cumulative  Preferred
Stock have been or are contemporaneously  declared and the corresponding portion
of the current annual dividend on the Non-Cumulative Preferred Stock is declared
as described under the heading "Description of Preferred Stock -- Non-Cumulative
Preferred Stock -- Dividends" above.

     Liquidation.  After  payment  to holders of all  outstanding  retains,  the
holders of  Non-Cumulative  Preferred Stock are entitled to receive,  out of the
funds  then  remaining,  the full par value of their  stock,  together  with the
amount of such  dividends  as may have  been  declared  but  remain  unpaid.  In
accordance with the Cumulative Amendment, if amounts available after the payment
to holders of all  outstanding  retains are  insufficient  to pay, in full,  the
liquidation value of the  Non-Cumulative  Preferred Stock, the liquidation value
of $25 per share (plus accumulated  dividends) of the Cumulative Preferred Stock
and the liquidation value (including  accumulated dividends) of any other shares
of Parity Liquidation Securities issued and outstanding,  payments to holders of
the  Non-Cumulative  Preferred  Stock,  the Cumulative  Preferred Stock and such
Parity Liquidation Securities will be made pro-rata.

     Voting.  Except as required  by law,  holders of  Non-Cumulative  Preferred
Stock  do  not  have  any  voting   rights  with  respect  to  their  shares  of
Non-Cumulative Preferred Stock.

     Uncertificated  Securities.  With certain limited exceptions, the shares of
Non-Cumulative Preferred Stock are uncertificated securities.

                                      -19-

<PAGE>




Cumulative Preferred Stock

     General.  When issued, the Cumulative Preferred Stock issued in exchange of
the  Non-Cumulative  Preferred  Stock  will  be validly  issued,  fully paid and
nonassessable.  The holders of the Cumulative  Preferred Stock will not have any
preemptive  rights.  The Cumulative  Preferred  Stock will not be subject to any
sinking fund or other  obligation of Pro-Fac to redeem or retire the  Cumulative
Preferred Stock. Unless redeemed by Pro-Fac, the Cumulative Preferred Stock will
have perpetual maturity.

     Ranking.  The Cumulative Preferred Stock will rank as to dividends and upon
liquidation,  dissolution  and  winding up on a parity  with the  Non-Cumulative
Preferred Stock, and will rank as to dividends or upon liquidation,  dissolution
or winding  up, or both,  on a parity  with any other class or series of capital
stock that  expressly  provides  that it ranks on a parity  with the  Cumulative
Preferred Stock with respect to dividends or upon  liquidation,  dissolution and
winding up, as the case may be  (collectively,  "Parity Dividend  Securities" or
"Parity  Liquidation  Securities").  The  Cumulative  Preferred  Stock will rank
senior with respect to dividends and upon  liquidation,  dissolution and winding
up  to  the  Common  Stock  and  any  other   capital   stock  (other  than  the
Non-Cumulative  Preferred Stock) that does not, by its terms,  expressly provide
that it is senior to or on a parity  with the  Cumulative  Preferred  Stock with
respect to dividends  or upon  liquidation,  dissolution  and winding up, as the
case may be (collectively,  "Junior Dividend  Securities" or "Junior Liquidation
Securities").

     Dividends. Holders of shares of Cumulative Preferred Stock will be entitled
to receive,  when,  as and if  declared  by the Board,  out of assets of Pro-Fac
legally available therefor,  cumulative cash dividends at a quarterly rate equal
to $0.43 per share, except that the dividend payable on the shares of Cumulative
Preferred  Stock on  October  31,  1995 will equal the full  quarterly  dividend
amount of $0.43 per  share,  regardless  of the date on which  such  shares  are
issued upon  completion  of the  Exchange  Offer.  Dividends  on the  Cumulative
Preferred Stock will be payable  quarterly in arrears on each April 30, July 31,
October 31 and January 31 of each year,  commencing  October 31, 1995. Each such
dividend  will be  payable  to  holders  of record  as they  appear on the stock
records of Pro-Fac at the close of business  on each April 15, July 15,  October
15 and January 15 preceding  such  dividend  payment  date, or such other record
dates as  selected  by the  Board,  which will not be more than 50 days prior to
such payment date. Dividends will be cumulative from each dividend payment date,
whether or not in any  dividend  period or  periods  there are assets of Pro-Fac
legally available for the payment of such dividends.


     Accumulations of dividends on shares of Cumulative Preferred Stock will not
bear interest.  Except for the dividend  payable on October 31, 1995,  dividends
payable on the Cumulative  Preferred Stock for any period greater or less than a
full dividend  period will be computed on the basis of a 360-day year consisting
of twelve 30-day months.

      For a summary of the provisions  regarding the payment of dividends on the
Cumulative  Preferred Stock, the  Non-Cumulative  Preferred Stock,  other Parity
Dividend  Securities  and  Junior  Dividend  Securities,   see  "Description  of
Preferred Stock -- Non-Cumulative Preferred Stock -- Dividends".


                                      -20-

<PAGE>



     Redemption.  Pro-Fac has the right,  at any time and from time to time,  to
redeem the Cumulative  Preferred  Stock,  in whole or in part, at the redemption
price of $25 per share,  plus, in each case, all dividends accrued and unpaid on
the Cumulative Preferred Stock up to the date fixed for redemption,  upon giving
notice  at  least  30 but not  more  than 60 days  before  the  date  fixed  for
redemption.  If fewer than all of the outstanding shares of Cumulative Preferred
Stock are to be redeemed, the shares to be so redeemed will be selected pro rata
or by lot,  except that  Pro-Fac  reserves  the right to first redeem all of the
shares held by any holder of a number not to exceed 100.

     From and after the redemption  date (except to the extent Pro-Fac  defaults
in the  payment  of the  redemption  price),  all  dividends  on the  shares  of
Cumulative  Preferred Stock designated for redemption will cease to accrue,  and
all rights of the holders  thereof as stockholders of Pro-Fac,  except the right
to receive the redemption price thereof, will cease and terminate.

     Restriction on Certain Stock  Acquisitions.  For a summary of the provision
of the Cumulative  Amendment regarding  restrictions on certain  acquisitions by
Pro-Fac  of  its  capital  stock,   see   "Description  of  Preferred  Stock  --
Non-Cumulative Preferred Stock -- Restrictions on Certain Stock Acquisitions."

     Liquidation.  After  payment  to holders of all  outstanding  retains,  the
holders of the Cumulative  Preferred  Stock will be entitled to receive,  in the
event of any voluntary or involuntary liquidation,  dissolution or winding up of
Pro-Fac,  $25 per share plus an amount  equal to all  dividends  (whether or not
earned or declared) accrued and unpaid thereon to the date of final distribution
to such holders.  Until the holders of the Cumulative  Preferred Stock have been
paid such liquidation  preference in full, no payment or other distribution will
be made on any Junior Liquidation  Securities upon the liquidation,  dissolution
or winding up of Pro-Fac.  If amounts  available after the payment to holders of
all outstanding  retains are insufficient to pay, in full, the liquidation value
of  the  Cumulative   Preferred   Stock  and  the   liquidation   value  of  the
Non-Cumulative  Preferred Stock and the liquidation value (including accumulated
dividends)  of any other  shares of Parity  Liquidation  Securities  issued  and
outstanding,  payments  to  holders  of  the  Cumulative  Preferred  Stock,  the
Non-Cumulative  Preferred Stock and such Parity  Liquidation  Securities will be
made pro-rata.  Neither a consolidation  or merger of Pro-Fac  nor a sale, lease
or transfer of all or substantially all of Pro-Fac's assets will be considered a
liquidation, dissolution or winding up, voluntary or involuntary, of Pro-Fac.

     Voting.  Except as required by law,  holders of Cumulative  Preferred Stock
will not have any  voting  rights  with  respect to their  shares of  Cumulative
Preferred Stock.

     Stock  Certificates.  The  shares of  Cumulative  Preferred  Stock  will be
represented by certificates for such shares.

     Transfer  Agent.  The  transfer  agent,   registrar,   dividend  agent  and
redemption  agent for the shares of  Cumulative  Preferred  Stock will be Harris
Trust Company.


                                      -21-

<PAGE>



Class B 10% Cumulative Preferred Stock

     In June 1995,  the Board  approved,  pursuant  to its  authority  under the
Charter  Amendment,  the  creation  of a new series of  preferred  stock,  to be
designated the "Class B, Series 1, 10% Cumulative Preferred Stock" (the "Class B
Stock").  Pro-Fac  expects to issue up to 500,000 shares of the Class B Stock to
employees of Curtice Burns  pursuant to an employee  stock purchase plan adopted
by the  Curtice  Burns  and  Pro-Fac  Boards  of  Directors  in  June  1995  and
anticipated to be implemented in the Fall of 1995.

     As approved by the Board,  the Class B Stock will rank as to dividends  and
upon  liquidation,  dissolution  and winding up on a parity with the  Cumulative
Preferred Stock and the Non-  Cumulative  Preferred Stock and any other class or
series of capital stock that  expressly  provides that it ranks on a parity with
the Class B Stock with respect to dividends or upon liquidation, dissolution and
winding  up. The Class B Stock will rank senior with  respect to  dividends  and
upon  liquidation,  dissolution and winding up to the Common Stock and any other
capital stock (other than the Non-Cumulative  Preferred Stock and the Cumulative
Preferred  Stock)  that does not,  by its terms,  expressly  provide  that it is
senior to or on a parity  with the Class B Stock with  respect to  dividends  or
upon  liquidation,  dissolution  and winding up. For  purposes of the  preceding
discussion of the rights and preferences of the  Non-Cumulative  Preferred Stock
and the  Cumulative  Preferred  Stock,  shares of the  Class B Stock are  Parity
Dividend Securities and Parity Liquidation Securities.

     Holders of Class B Stock  will be  entitled  to  receive,  when,  as and if
declared  by the Board,  out of assets of Pro-Fac  legally  available  therefor,
cumulative  cash  dividends  at  an  annual  rate  of  $1.00  per  share.  It is
anticipated  that dividends will be payable once each year on the Class B Stock.
Pro-Fac  will have the  right to redeem  all or part of the Class B Stock at any
time or from time to time at a  redemption  price of $10 per share plus  accrued
and  unpaid  dividends.  It is  anticipated  that the Class B Stock  will have a
liquidation  value of $10 per  share  plus  accrued  and  unpaid  dividends.  In
general,  the other terms of the Class B Stock will be identical to the terms of
the Cumulative Preferred Stock.

     It is anticipated that, under the terms of the Curtice Burns employee stock
purchase plan, exempt  employees,  non-exempt  employees and certain  designated
hourly employee groups will have the ability to purchase the Class B Stock.  The
Class B Stock will not be freely  transferrable.  Subject to restrictions  under
its financing  arrangements  and as the Board may determine,  Pro-Fac  currently
intends to offer once annually to repurchase at least five percent of the number
of shares of Class B Stock  outstanding,  with priority being given to redeeming
the Class B Stock of employees who have terminated their employment with Curtice
Burns. All such redemptions will be subject to limitations imposed on Pro-Fac in
its  financing  arrangements.  See  "Pro-Fac  Cooperative,  Inc. -- Financing of
Acquisition".




                                      -22-

<PAGE>



                 PRICE RANGE OF NON-CUMULATIVE PREFERRED STOCK

     There is no active trading market for the  Non-Cumulative  Preferred Stock.
Accordingly,  Pro-Fac  does not have current or relevant  information  as to the
sales  prices or high and low bid  quotations  of the  Non-Cumulative  Preferred
Stock.

     For a  description  of  Pro-Fac's  dividend  policy  on the  Non-Cumulative
Preferred Stock, see "Description of Preferred Stock -- Non-Cumulative Preferred
Stock".


                           PRO-FAC COOPERATIVE, INC.

General

     Pro-Fac is a New York agricultural cooperative.  Pro-Fac was formed in 1960
to process and market crops grown by its members. Only growers of crops marketed
through Pro-Fac (or  associations  of growers) can become members of Pro-Fac;  a
grower  becomes  a member  through  the  purchase  of Common  Stock of  Pro-Fac.
Pro-Fac's  approximately  650 members are growers (or  associations  of growers)
located principally in California,  Florida, Georgia,  Illinois, Iowa, Michigan,
Nebraska, New York, Oregon, Pennsylvania and Washington. The principal executive
offices of Pro-Fac are at 90 Linden  Place,  P.O. Box 682,  Rochester,  New York
14603.

Acquisition of Curtice Burns

     On November 3, 1994,  Pro-Fac  acquired  Curtice Burns. The acquisition was
accomplished  through a tender offer for all outstanding shares of Curtice Burns
and a  subsequent  merger  of PF  Acquisition  Corp.  ("PFAC"),  a wholly  owned
subsidiary of Pro-Fac,  into Curtice Burns. As a result of the acquisition,  the
holders of the Class A and Class B Common Stock of Curtice Burns became entitled
to $19 per share in cash,  Curtice  Burns  became a wholly owned  subsidiary  of
Pro-Fac and Curtice  Burns  assumed all of the  liabilities  of PFAC,  including
liabilities for acquisition indebtedness.

Financing of Acquisition

     In connection  with the  acquisition,  PFAC entered into a Term Loan,  Term
Loan  Facility  and  Seasonal  Loan  Agreement  (as since  amended,  the "Credit
Agreement")  with CoBank,  ACB,  formerly The Springfield  Bank for Cooperatives
(the  "Bank"),  which  provided $80 million as a term loan (the "Term Loan") and
approximately  $97.5  million as part of a $120 million term loan  facility (the
"Term Loan  Facility") to finance the acquisition of Curtice Burns, to refinance
certain  existing  indebtedness of Pro-Fac and Curtice Burns and to pay fees and
expenses related to the acquisition.  In addition,  PFAC sold $160 million of 12
1/4% Senior  Subordinated Notes due 2005 (the "Notes") to certain  institutional
investors.  As a result of the merger of PFAC into Curtice Burns,  Curtice Burns
assumed all of the  obligations  under the Credit  Agreement and the Notes. As a
result of the  acquisition,  Curtice  Burns is more  highly  leveraged,  and has
greater interest  expense,  than prior to the  acquisition.  Pro-Fac and certain
subsidiaries of Curtice Burns  guaranteed the obligations of Curtice Burns under
the Credit Agreement and under the Notes. In addition,  substantially all of the
assets of Pro-Fac, Curtice Burns and certain of Curtice

                                      -23-

<PAGE>



Burns'  subsidiaries  were pledged as security to the Bank for obligations under
the Credit Agreement and the related guarantees.  To the extent that payments on
any of this  indebtedness are in default or certain financial tests are not met,
Pro-Fac will be unable to pay dividends on any of its capital  stock,  including
the Non-Cumulative Preferred Stock and the Cumulative Preferred Stock.

     The Credit Agreement.  Under the Credit Agreement,  in addition to the Term
Loan and the Term Loan  Facility,  the Bank provides up to $83.3 million to meet
Curtice Burns'  seasonal  financing  needs (the "Seasonal Loan  Facility") and a
letter of credit facility of $13.7 million (the "Letter of Credit Facility"). As
of August 1, 1995,  the amount  available  under the Term Loan Facility had been
reduced to $116.3  million,  of which  $115.3  million is  outstanding,  and the
amount  available  under the  Seasonal  Loan  Facility had been reduced to $83.3
million.  The  amount  borrowed  under the  Seasonal  Loan  Facility  fluctuates
significantly based on Pro-Fac's production and other seasonal financing needs.

     The Term Loan and Term Loan Facility  accrue  interest,  at Curtice  Burns'
option,  equal to (i) the relevant London interbank offered rate plus 2.6%, (ii)
the relevant prime rate plus 0.5% or (iii) the relevant U.S.  Treasury Rate plus
3.0%. The Seasonal  Facility  provides for interest on amounts  outstanding,  at
Curtice Burns' option,  of (x) the relevant London  interbank  offered rate plus
1.75%, (y) the relevant prime rate minus 0.25% or (z) the relevant U.S. Treasury
Rate plus 2.0%.  The weighted  average rate of interest  applicable  to the Term
Loan and the Term Loan Facility was approximately  8.6% per annum for the period
from November 3, 1994 through June 24, 1995.

     The Term Loan is repayable in 20 equal semi-annual  payments,  the first of
which was made in May 1995.  Borrowings under the Term Loan Facility are payable
during the first five years of the facility in annual  installments equal to the
"annual  cash  sweep"  for the  preceding  fiscal  year as defined in the Credit
Agreement. Beginning in 2000, the balance of the Term Loan Facility is repayable
in 10 equal semi-annual installments. Borrowings under the Seasonal Facility are
payable in May 1996. The Letter of Credit Facility  provides for the issuance of
letters of credit  through  May 1996,  which  facility  may,  in the Bank's sole
discretion, renew for successive one-year periods.

     Under its guarantee  provided to the Bank,  Pro-Fac is required to achieve,
on a consolidated  basis, a minimum adjusted cash flow coverage ratio at the end
of  fiscal  1995 of at  least  1.0 to 1.0 and at the  end of  each  fiscal  year
thereafter of at least 1.1 to 1.0, to maintain a minimum  working  capital of at
least $100 million as of the end of each month and to maintain a long-term  debt
to equity ratio  (measured at  month-end)  of not more than 2.8 to 1.0 from June
1995 through May 1996,  and  declining  over time to 1.8 to 1.0 at June 2001 and
thereafter.  Pro-Fac also is required to maintain a consolidated total net worth
during the year of at least 15% of total  assets at each  month-end  (except the
month ending each fiscal year) until July 2000 and 20%  thereafter  and at least
19% of total assets at the fiscal year ending June 1996, increasing over time to
at least 25% of total assets at the fiscal year ending June 2001 and each fiscal
year  thereafter.  The Credit  Agreement and related Pro-Fac  guarantee  contain
additional restrictions and obligations on Curtice Burns and Pro-Fac,  including
limitations on the  incurrence of debt or the creation of liens and  limitations
on investments, acquisitions, capital expenditures and asset sales. In addition,
under its guarantee to the Bank, except for payments with respect to

                                      -24-

<PAGE>



patronage and commercial  market value for crops,  Pro-Fac may not pay dividends
or make other  distributions,  or  purchase  or redeem any shares of its capital
stock in an amount  exceeding $7.5 million for the fiscal years ending June 1996
and 1997, and increasing each year to $9 million for the fiscal year ending June
2000 and each year thereafter.

     The  Notes.   The  Notes  are  unsecured   obligations  of  Curtice  Burns,
subordinated in right of payment to certain other  obligations of Curtice Burns,
including obligations under the Credit Agreement.  The Notes are unconditionally
guaranteed by Pro-Fac and certain  subsidiaries of Curtice Burns, with each such
guarantee  subordinated to the guarantors'  respective guarantee  obligations to
the Bank.

     The Notes will mature on February 1, 2005. Interest on the Notes accrues at
the rate of 12 1/4%  per  annum  and is  payable  semi-annually  in  arrears  on
February 1 and August 1, which payments  commenced on February 1, 1995.  Curtice
Burns  may,  at any time  before  February  1,  1998,  redeem up to $56  million
aggregate principal amount of Notes (provided at least $104 million in aggregate
principal  amount  of Notes  remains  outstanding  after  giving  effect to such
redemption), at a redemption price equal to 110% of the principal amount of such
Notes, plus accrued interest. Any such redemption must be made with the proceeds
of a capital stock offering or asset sale generating net proceeds  exceeding $20
million,  in each case to the extent such proceeds are not otherwise  applied as
required by the Notes.  In addition,  at any time on or after  February 1, 2000,
Curtice  Burns  may,  at its  option,  redeem  all or  part  of the  Notes  at a
redemption price equal (for the 12-month period  beginning  February 1, 2000) to
104.594% of the  principal  amount of the Notes  being  redeemed,  plus  accrued
interest,  which  redemption  price  shall  decline  over  time to 100%  for the
12-month period beginning February 1, 2003 and thereafter.

     Each holder of the Notes may require Curtice Burns to repurchase such Notes
upon a "change of control" of Pro-Fac or Curtice Burns (as defined in the Notes)
at a price of 101% of the principal amount of such Notes plus accrued  interest.
Curtice  Burns is required to offer to  repurchase  the Notes to the extent that
the  proceeds  of asset  dispositions  exceed $10 million and are not applied to
reduce  indebtedness  under the Credit Agreement or reinvested in Curtice Burns.
Any such  repurchase  of Notes  will be at 100% of the  principal  amount of the
Notes being repurchased.

     Under  the terms of the Trust  Indenture  for the  Notes,  the  ability  of
Curtice Burns or its  subsidiaries to pay dividends or make other  distributions
with  respect  to its  capital  stock  also  is  limited,  based  in part on the
achievement of certain fixed charge coverage ratios and  consolidated net income
standards.  Pro-Fac's ability to pay dividends on the  Non-Cumulative  Preferred
Stock and the  Cumulative  Preferred  Stock depends on Curtice Burns' ability to
pay  dividends  to  Pro-Fac.  The  Notes  contain  additional  restrictions  and
obligations on Curtice Burns and its subsidiaries,  including limitations on the
incurrence of debt or the creation of liens and  limitations  on asset sales and
transactions with affiliates.

Business of Curtice Burns

     Curtice  Burns is a producer and marketer of processed  food  products.  In
addition,  Curtice Burns  manufactures  cans which are utilized by Curtice Burns
and sold to third parties. Curtice

                                      -25-

<PAGE>



Burns sells  products in three  principal  categories:  (i) "branded"  products,
which are sold under Curtice Burns'  trademarks,  (ii) "private label" products,
which are sold to grocers that in turn use their own brand names on the products
and (iii) "food service" products,  which are sold to food service institutions.
In fiscal 1994,  approximately one-half of Curtice Burns' net sales were branded
and the  remainder  were split between  private label and food service.  Curtice
Burns operates throughout the United States through six operating divisions.

     Prior to the  acquisition,  Pro-Fac and Curtice Burns had operated under an
Integrated  Agreement,  pursuant  to  which  Pro-Fac  leased  to  Curtice  Burns
substantially  all of Curtice  Burns'  facilities,  provided  Curtice Burns with
crops grown by Pro-Fac's members and provided certain  accommodations to Curtice
Burns.  Curtice Burns, in turn,  processed and marketed such crops, made certain
financing  and crop  payments  to  Pro-Fac,  shared the losses and income of the
business  with  Pro-Fac  and  provided   management   services  to  Pro-Fac.  In
conjunction with the acquisition,  Pro-Fac  transferred all of its properties to
Curtice  Burns and the two companies  entered into a Marketing and  Facilitation
Agreement  (the  "Marketing   Agreement"),   which   superseded  the  Integrated
Agreement.  Under the  Marketing  Agreement,  Pro-Fac  and  Curtice  Burns  have
continued,  and expect to continue, the marketing and management arrangements of
the Integrated Agreement.

     Under the Marketing  Agreement,  Curtice Burns purchases crops from Pro-Fac
at the "Commercial  Market Value" of those crops,  which is defined generally as
the  weighted  average of the prices  paid by other  commercial  processors  for
similar  crops  used for  similar  or related  purposes  sold  under  pre-season
contracts and in the open market in the same or similar market areas.  Under the
predecessor  agreements to the Marketing Agreement,  Curtice Burns paid  Pro-Fac
$64.2  million,  $59.8 million and $59.2 million as Commercial  Market Value for
crops purchased from Pro-Fac in fiscal years 1992, 1993 and 1994,  respectively.
The crops purchased by Curtice Burns from Pro-Fac represented approximately 65%,
60% and 65% of all raw  agricultural  crops purchased by Curtice Burns in fiscal
1992, 1993 and 1994, respectively.

     In addition to  Commercial  Market Value,  under the  Marketing  Agreement,
Curtice  Burns  will  pay  to  Pro-Fac  as  additional   patronage  income  (the
"Additional  Patronage  Income") up to 90% of Curtice  Burns'  pre-tax income on
Pro-Fac related products (the "Pro-Fac  Products"),  or reduce Commercial Market
Value by up to 90% of Curtice Burns' losses on Pro-Fac  Products.  The Marketing
Agreement  provides  that  Additional  Patronage  Income  may not  exceed 50% of
Curtice Burns' entire pre-tax income and that no more than 50% of Curtice Burns'
entire  pre-tax  loss  will be  charged  to  Pro-Fac,  through  a  reduction  of
Commercial  Market  Value,  during the term of the Notes.  Additional  Patronage
Income is paid to Pro-Fac for services provided to Curtice Burns,  including the
provision of a long term, stable crop supply,  favorable payment terms for crops
and access to  cooperative  bank financing and the sharing of risks in losses of
operations of the business.

     Curtice Burns  historically  has paid Pro-Fac  Additional  Patronage Income
based on a portion of  Curtice  Burns'  pre-tax  income.  Under the  predecessor
agreements to the Marketing  Agreement,  Additional  Patronage  Income generally
equalled 50% of the pre-tax  income of Curtice  Burns,  or in loss years amounts
due to Pro-Fac for interest on its loans to Curtice Burns were reduced by 50% of
Curtice Burns' pre-tax losses. Curtice Burns paid Additional Patronage Income to
Pro-Fac of $9.5 million and $16.9 million in fiscal 1992 and 1994 on account of

                                      -26-

<PAGE>



Curtice Burns' earnings for those years.  In fiscal 1993,  Curtice Burns reduced
the amount of interest due to Pro-Fac by $21.8 million based on a 50% allocation
of a loss at Curtice Burns.

     Additional  Patronage  Income  received by Pro-Fac is deductible to Pro-Fac
for federal  income tax purposes only to the extent  distributed to its members.
Pro-Fac may make this  distribution to its members through a combination of cash
and  securities  as long as a  minimum  of 20% of the  amount is paid in cash as
required by federal tax law.  Pro-Fac  historically has paid its members between
20% and 30% of Additional  Patronage Income in cash and the remaining portion in
qualified  retains.  Funds made  available  by the  distribution  of  investment
certificates  to members (i.e.,  in retains) in lieu of cash  historically  have
been  reinvested by Pro-Fac in Curtice  Burns.  Pursuant to the Notes,  Pro-Fac
will be required to reinvest at least 70% of the Additional  Patronage Income in
Curtice Burns.

Financial Information

     The following table sets forth selected historical  financial data relating
to Pro-Fac for the periods indicated. This information has been taken or derived
from the audited  financial  statements  contained in Pro-Fac's Annual Report on
Form  10-K for the year  ended  June  25,  1994  (the  "Pro-Fac  10-K")  and the
unaudited financial  statements  contained in Pro-Fac's Quarterly Report on Form
10-Q for the quarter ended March 25, 1995 (the "Pro-Fac  10-Q").  The nine-month
data reflects  Pro-Fac's  acquisition  of Curtice Burns on November 3, 1994. The
information  presented for the nine-month  period ended and as of March 25, 1995
is therefore  consolidated  and reflects Pro-Fac and its wholly owned subsidiary
Curtice Burns.

     More comprehensive  financial  information is included in the Pro-Fac 10-K,
the Pro-Fac 10- Q and the other  documents filed by Pro-Fac with the Commission,
and the financial data set forth below is qualified in its entirety by reference
to such reports and other documents including the financial  statements (and any
related notes) contained therein.


                                      -27-

<PAGE>



                           PRO-FAC COOPERATIVE, INC.
                      SELECTED CONSOLIDATED FINANCIAL DATA
                             (Dollars in Millions)

<TABLE>
<CAPTION>

Income Statement Data                                             Fiscal Year Ended                          Nine Months Ended
                                                     ----------------------------------------------   ------------------------------
                                                     June 26, 1992    June 26, 1993   June 25, 1994   March 24, 1994  March 25, 1995
                                                     -------------    -------------   -------------   --------------  --------------
<S>                                                      <C>             <C>             <C>             <C>             <C>
Net Sales and Revenues .............................     $94.2           $56.9           $94.4           $58.4           $347.1
Net income/(loss)
  (proceeds before dividends) ......................     $13.9          ($17.5)          $24.6           $18.5           $ 17.9

Dividends on common
  and preferred stock ..............................      (4.4)           (4.5)           (4.4)           (4.4)            (4.9)
                                                         ------          ------          ------          ------           ------
Net proceeds/(loss) ................................       9.5           (22.0)           20.2            14.1             13.0
Allocation (to)/from
  earned surplus ...................................       (.2)           27.9             2.9            (2.1)            (9.8)

                                                         ------          ------          ------          ------           ------
Total net proceeds
  available to members from current
  operations .......................................      $9.3            $5.9           $17.3            $2.0             $3.2

Distribution from current
  operations, payable to members currently .........      $2.3            $1.1            $3.1            $2.3             $0.6
Ratio of earnings to fixed charges(1) ..............      1.68x             --(2)         2.91x           2.77x            1.78x
</TABLE>

(1)      For purposes of  calculating  earnings to fixed  charges,  earnings are
         determined   by  adding  fixed  charges  to  net   income/(loss)   less
         undistributed  earnings of the Bank.  Fixed charges consist of interest
         expense  and  rentals  deemed  representative  of the  interest  factor
         included in rent expense.

(2)      Earnings  were  inadequate  to  cover fixed charges by $19.0 million in
         fiscal 1993.

<TABLE>
<CAPTION>
Balance Sheet Data                                                                           As of
                                                             -----------------------------------------------------------------------

                                                             June 26, 1993    June 25, 1994      March 24, 1994       March 25, 1995
                                                             -------------    -------------      --------------       --------------
<S>                                                            <C>                <C>               <C>                   <C>
Working capital ............................................    $  1,713          $  2,060          $     65              $114,255
Total assets ...............................................     324,884           296,051           305,846               702,686
Long-term portion of investment
   in direct financing leases ..............................     152,329           123,677           118,677                  --
Long-term loans receivable from
   Curtice Burns ...........................................      78,648            78,040            86,262                  --
Long-term portion of investment in
   CoBank, ACB .............................................      16,814            19,632            19,356                22,907
Long-term debt .............................................     168,000           127,134           133,014               325,438
Total liabilities ..........................................     214,980           172,286           187,235               567,379
Common Stock ...............................................      13,455            10,284            10,335                10,217
Total shareholders' and members'
capitalization .............................................      96,449           113,481           108,276               125,090
</TABLE>

                                      -28-
<PAGE>

     The following  unaudited pro forma condensed  combined  financial data (the
"Pro-Forma  Combined  Financial  Data") of Pro-Fac and Curtice Burns is based on
the historical financial  statements of Pro-Fac and the historical  consolidated
financial  statements  of Curtice  Burns,  adjusted to give effect to  Pro-Fac's
acquisition of Curtice Burns.  This  information  has been taken or derived from
the audited  financial  statements  contained in the  Registration  Statement of
Pro-Fac on Form S-1, filed with the Commission June 15, 1995 (the  "Registration
Statement"),  which is on file with the  Commission  and may be  examined in the
manner  described under  "Available  Information"  (except that such information
will  not be  available  at  the  regional  offices  of  the  Commission).  More
comprehensive  financial information is included in the Registration  Statement,
and the financial data set forth below is qualified in its entirety by reference
to such reports and other documents including the financial  statements (and any
related notes) contained therein.

     The  Unaudited Pro Forma  Combined  Statements of Operations of Pro-Fac and
Curtice-Burns  for the year ended June 25,  1994 and for the nine  months  ended
March 25, 1995 give effect to Pro-Fac's  acquisition  of Curtice  Burns as if it
had occurred as of June 27, 1993 and June 26, 1994, respectively.  The pro forma
combined financial data do not purport to represent what the combined results of
operations  or financial  position of Pro-Fac and Curtice  Burns would  actually
have been had the  acquisition  in fact  occurred on such date or to project the
combined  results of  operations  or  financial  position of Pro-Fac and Curtice
Burns for any future  period or date.  The pro forma  combined  data do not give
effect to any transaction  other than Pro-Fac's  acquisition of Curtice Burns as
discussed in the notes to the Pro Forma Combined Financial Data set forth below.

     The  acquisition was accounted for using the purchase method of accounting.
In recording the  acquisition,  approximately  $121.6 million was added to fixed
asset values to reflect  appraised  fair market value,  and the asset lives were
adjusted to lives deemed  appropriate for assets acquired.  The resulting annual
depreciation  will  approximate  $23.3  million  on all  existing  assets at the
appraised values. In addition, approximately $94.8 million of goodwill and other
intangible  assets were  recorded as the excess of purchase cost over net assets
acquired.  Included in this amount was approximately  $45.1 million for deferred
tax adjustments to properly reflect the effects of the acquisition in accordance
with  the  Statement  of  Financial   Accounting  Standards  ("SFAS")  No.  109,
"Accounting for Income Taxes." The resulting annual amortization of goodwill and
other  intangible  assets will  approximate  $2.7 million for goodwill and other
intangible assets using a 35-year amortization period. For purposes of preparing
these  financial  statements a preliminary  allocation of the purchase price has
been made.  Future  adjustments  will be made to this allocation  based upon the
final asset appraisals and analyses.

     The pro forma  adjustments  are  based on  available  information  and upon
certain  assumptions  that  managements of Pro-Fac and Curtice Burns believe are
reasonable under the  circumstances.  The Pro Forma Combined  Financial Data and
accompanying  notes should be read in conjunction with the historical  financial
statements of Pro-Fac and the historical  consolidated  financial  statements of
Curtice Burns,  including the notes  thereto,  and other  financial  information
pertaining  to Pro-Fac and  Curtice  Burns  included  or  referred to  elsewhere
herein.



                                      -29-

<PAGE>




            PRO-FAC COOPERATIVE, INC. AND CURTICE-BURNS FOODS, INC.
              UNAUDITED PRO FORMA COMBINED STATEMENT OF OPERATIONS
                        FOR THE YEAR ENDED JUNE 25, 1994
                             (Dollars in Millions)


<TABLE>
<CAPTION>
                                             Pro-Fac              Curtice-             Acquisition
                                           Cooperative          Burns Foods,            and Note
                                               Inc.                 Inc.                Offering           Pro Forma
                                           (Historical)         (Historical)           Adjustments          Combined
                                           ------------         ------------           -----------          --------
<S>                                             <C>                  <C>               <C>                    <C>
Net sales and revenues                          $94.3                $829.1            $(94.3)(a)(c)          $829.1
Cost of sales                                    58.2                 592.6             (54.1)(a)(b)           596.7
                                               ------               -------           --------               -------
     Gross profit                                36.1                 236.5             (40.2)                 232.4
Selling, administrative
     and general                                  0.8                 186.9              (2.6)(a)(c)           185.1
Restructuring including
     net (gain)/loss from
     division disposals                          --                    (7.8)              7.8(g)                --
Change in control expenses                       --                     3.5              (3.5)(d)               --
Pro-Fac share of earnings                        --                    16.9             (16.9)(a)               --
                                               -------               ------           --------                -----
     Operating income                            35.3                  37.0             (25.0)                  47.3
Total interest expense                           11.6                  18.2               7.4(e)                37.2
                                               -------               ------           -------                 ------
     Pre-tax earnings/(loss)                     23.7                  18.8             (32.4)                  10.1
(Benefit)/provision for taxes                    (0.8)                  8.7              (3.9)(f)                4.0
                                               -------               ------           --------                ------
     Net income/(loss)                         $ 24.5                $ 10.1            $(28.5)                $  6.1
                                               ======                ======            =======                ======

</TABLE>

See accompanying notes to the pro forma combined financial data.



                                      -30-

<PAGE>



            PRO-FAC COOPERATIVE, INC. AND CURTICE-BURNS FOODS, INC.
              UNAUDITED PRO FORMA COMBINED STATEMENT OF OPERATIONS
                    FOR THE NINE MONTHS ENDED MARCH 25, 1995
                             (Dollars in Millions)

<TABLE>
<CAPTION>

                                                    Pro-Fac              Curtice-             Acquisition
                                                  Cooperative             Burns                and Note
                                                     Inc.              Foods, Inc.             Offering              Pro Forma
                                                 (Historical)         (Predecessor)           Adjustments            Combined
                                                 ------------         -------------           -----------            --------
<S>                                                 <C>                     <C>               <C>                    <C> 
Net sales and revenues                               $347.1                 $276.6            $(50.5)(a)             $573.2
Cost of sales                                         257.5                  195.8             (50.8)(a)(b)           402.5
                                                    -------                -------           --------               -------
     Gross profit                                      89.6                   80.8               0.3                  170.7
Selling, administrative
     and general                                       66.6                   60.6              (0.6)(a)(c)           126.6
Interest income from
     Curtice-Burns prior
     to Acquisition                                    (6.1)                  --                 6.1(a)                --
Restructuring including
     net loss from
     division disposals                                --                      8.4              (8.4)(g)               --
Change in control expenses                             --                      2.2              (2.2)(d)               --
Gain on assets resulting
     from fire claim                                   --                     (6.5)             --                     (6.5)
Pro-Fac share of earnings                              (5.2)                   4.1               1.1(a)                --
                                                     -------                 -----             -----                   ---
     Operating income                                  34.3                   12.0               4.3                   50.6
Total interest expenses                                20.6                    7.6               2.9(e)                31.1
                                                     ------                  -----             -----                 ------
     Pretax earnings (loss)                            13.7                    4.4               1.4                   19.5
(Benefit)/provision for taxes                          (4.2)                   2.7              (1.3)(f)                (.2)(h)
                                                     -------                 -----            --------              --------   
     Net income/(loss)                               $ 17.9                  $ 1.7            $  0.1                $  19.7
                                                     =======                 =====            ========              ========
</TABLE>
See accompanying notes to the pro forma combined financial data.



                                      -31-

<PAGE>



                 NOTES TO THE PRO FORMA COMBINED FINANCIAL DATA

Note 1.  Basis of Presentation

         The unaudited Pro Forma Combined  Statements of Operations for the year
ended June 25, 1994 and the nine months ended March 25, 1995 have been presented
assuming  Pro-Fac's  acquisition of Curtice Burns was consummated as of June 27,
1993 and  June  26,  1994,  respectively.  The  unaudited  pro  forma  financial
information  should  be  read  in  conjunction  with  the  financial  historical
statements and notes thereto of  Curtice-Burns  and Pro-Fac included or referred
to elsewhere in this document.

Note 2.  Unaudited Pro Forma Combined Statement of Operations for the Year Ended
         June 25, 1994 Adjustments

             (a)  To reflect the  elimination  of the  earnings  split and other
                  transactions between Curtice Burns and Pro-Fac.

             (b)  Primarily to reflect the adjustment to depreciation expense in
                  connection with recording fixed asset values at appraised fair
                  market value and to adjust the asset lives deemed  appropriate
                  for the assets acquired.

             (c)  To reflect $2.7 million of  amortization of goodwill and other
                  intangible  assets  assuming  life of 35 years  and to  reduce
                  previously   recorded   amortization  of  goodwill  and  other
                  intangibles  by $3.4  million.  Additionally,  to reflect  the
                  reclassification  of the patronage  dividend received from the
                  Bank ($1.9 million).

             (d) To  reflect  the  elimination  of  change in  control  expenses
                 incurred during fiscal 1994.

             (e) To  reflect  the  net adjustment to interest expense calculated
                 as follows:

<TABLE>
<CAPTION>

                                                                    (Dollars
                                                                   in Millions)
                                                                   ------------
<S>                                                                   <C>
                  Notes at rate of 12.25%                             $ 19.6
                  Borrowings under Credit Agreement:
                    $80.0 million Term Loan at assumed
                    rate of 8.3%                                         6.7
                    $97.5 million Term Loan Facility
                    at assumed rate of 7.8%                              7.6
                  Amortization of debt insurance costs
                    (10-year period)                                     0.8
                  Less historical interest expense net adjustment      (27.0)
                  Less amortization of debt issue costs related
                    to debt repaid                                      (0.3)
                                                                      -------
                  Net adjustment to interest expense                  $  7.4
                                                                      ======
</TABLE>


             (f)  To reflect the income tax effect of the pro forma  adjustments
                  (exclusive  of  non-deductible  expenses)  based on an assumed
                  marginal income tax rate of 40 percent.


                                      -32-

<PAGE>



Note 2.     (g)  To  reflect  the  elimination  of   restructuring   activities
(continued)      relating to divisions disposed of by Curtice Burns.


Note 3.     Unaudited Pro Forma  Combined  Statement of Operations  for the
            Nine Months Ended March 25, 1995  Adjustments  for  Predecessor
            Entity

            (a)  To reflect  the  elimination  of the  earnings  split and other
                 transactions between Curtice Burns and Pro-Fac.

            (b)  Primarily to reflect the adjustment to depreciation  expense in
                 connection  with recording fixed asset values at appraised fair
                 market  value and to adjust  the  asset  lives to lives  deemed
                 appropriate for the assets acquired.

            (c)  To  adjust  amortization  of  goodwill  and  other  intangibles
                 assuming life of 35 years and to eliminate  previously recorded
                 amortization  of Curtice Burns.

            (d)  To  reflect  the  elimination  of  change in  control  expenses
                 incurred by Curtice Burns during the period.

            (e)  To reflect  the net  adjustment  to  interest  expense  for the
                 predecessor entity calculated as follows:

<TABLE>
<CAPTION>

                                                                     (Dollars
                                                                    in Millions)
                                                                    ------------
<S>                                                                    <C>

                 Notes at rate of 12.25%                               $ 7.1
                 Borrowings under Credit Agreement:
                   $80.0 million Term Loan at assumed
                   rate of 8.3%                                          2.4
                   $97.5 million Term Loan Facility at
                   assumed rate of 7.8%                                  2.8
                 Amortization of debt insurance costs
                   (10-year period)                                      0.3
                 Less historical interest expense net adjustment        (9.7)
                                                                       ------
                 Net adjustment to interest expense                    $ 2.9
                                                                       ======
                     </TABLE>

             (f)  To reflect the income tax effect of the pro forma  adjustments
                  (exclusive  of  non-deductible  expenses)  based on an assumed
                  marginal income tax rate of 40 percent.

             (g)  To  reflect  the  elimination  of   restructuring   activities
                  relating to divisions disposed of by Curtice Burns.

             (h)  The benefit for taxes includes the recognition of an operating
                  loss carryforward recorded by Pro-Fac in the second quarter of
                  fiscal 1995.




                                      -33-

<PAGE>



         Each of Pro-Fac and  Curtice  Burns is subject to the  periodic  filing
requirements of the Act and in accordance  therewith files periodic  reports and
other  information  with the  Commission  relating  to its  business,  financial
condition and other  matters.  Neither  Pro-Fac nor Curtice Burns is required to
file proxy statements with the Commission. Pro-Fac's and Curtice Burns' periodic
reports and other  information filed with the Commission should be available for
inspection at the public  reference  facilities  maintained by the Commission at
Judiciary Plaza, 450 Fifth Street, Room 1024, N.W., Washington,  D.C. 20549-1004
and should also be available for inspection and copying at the regional  offices
of the  Commission in New York (7 World Trade Center,  Suite 1300, New York, New
York 10048) and Chicago (Citicorp Center,  500 West Madison Street,  Suite 1400,
Chicago,  Illinois 60661-2511).  Copies of such material can also be obtained at
prescribed  rates from the Public  Reference  Section of the  Commission  at 450
Fifth Street, N.W., Washington, D.C. 20549-1004.

         The  name,  business  address,   principal  occupation  or  employment,
five-year  employment  history and  citizenship  of each  director and executive
officer of Pro-Fac and  certain  other  information  are set forth in Schedule 1
hereto.


                                 CAPITALIZATION

         The following table sets forth the summary consolidated  capitalization
of Pro-Fac and its  subsidiaries as of March 25, 1995 and as adjusted to reflect
the issuance pursuant to the Exchange Offer of one share of Cumulative Preferred
Stock for each share of Non-Cumulative  Preferred Stock tendered,  assuming that
100% of the outstanding  shares of Non-Cumulative  Preferred Stock are tendered.
The adjustments do not reflect any other transactions after March 25, 1995.

<TABLE>
<CAPTION>

                                              Actual                 As Adjusted
                                              ------                 -----------
                                                       (In Thousands)
<S>                                           <C>                        <C>    
Retained earnings allocated                   $30,749                    $30,749
to members
Non-qualified allocation to                     3,765                      3,765
members
Non-Cumulative Preferred                       76,083                         --
Stock
Cumulative Preferred Stock                         --                     76,083
Earned surplus                                 14,493                     14,493

Total shareholders' and                      ________                   ________
members' capitalization                      $125,090                   $125,090
                                             ========                   ========
</TABLE>



                                      -34-

<PAGE>



                                                                      SCHEDULE 1

                        DIRECTORS AND EXECUTIVE OFFICERS
                                   OF PRO-FAC

         The  following  table sets forth the name,  age and  present  principal
occupation  or  employment,  and  material  occupations,  positions,  offices or
employments  for the past five years of each director and  executive  officer of
Pro-Fac.  Unless  otherwise  indicated  below, the business address of each such
person  is c/o  Pro-Fac  Cooperative,  Inc.,  90  Linden  Place,  P.O.  Box 682,
Rochester, New York 14603. Each such person is a citizen of the United States of
America. No director of Pro-Fac beneficially owns Non-Cumulative Preferred Stock
representing more than approximately 1.43% of the Non-Cumulative Preferred Stock
outstanding as of June 24, 1995.

                         DIRECTORS (INCLUDING EXECUTIVE
                          OFFICERS WHO ARE DIRECTORS)
<TABLE>
<CAPTION>

                                             Present Principal Occupation or
Name and                                     Employment; Material Positions Held
Business Address                  Age        During Past Five Years
----------------                  ---        -----------------------------------
<S>                               <C>        <C>

Dale W. Burmeister (1)            55         Director of Pro-Fac  since 1992. He
1605 S. 32nd Avenue                          has been a member of Pro-Fac  since
Shelby, MI  49455                            1974. Mr. Burmeister is a fruit and
                                             vegetable grower  (Lakeshore Farms,
                                             Inc.,  and  Dale  Burmeister,  sole
                                             proprietorship, Shelby, MI).

Robert V. Call, Jr. (2)           68         Director of Pro-Fac  since 1962. He
8113 Lewiston Road                           served as President of Pro-Fac from
Batavia, NY  14020                           1986 until January 28, 1995 and has
                                             been  a  member  of  Pro-Fac  since
                                             1961.  He has  been a  Director  of
                                             Curtice  Burns  since  1986 and has
                                             been   Chairman  of  the  Board  of
                                             Curtice Burns since  November 1994.
                                             Mr. Call is a vegetable,  fruit and
                                             grain  farmer  (My-T  Acres,  Inc.,
                                             Batavia, NY).

Glen Lee Chase (3)                58         Director of Pro-Fac  since 1989. He
Box 314                                      has been a member of Pro-Fac  since
Oglethorpe, GA  31068                        1984.   Mr.   Chase  is  a  peanut,
                                             poultry, grain and vegetable farmer
                                             (Chase Farms Inc., Oglethorpe, GA).
</TABLE>

-------------------------
(1)  Beneficially owns 9,193 shares of Non-Cumulative Preferred Stock.
(2)  Beneficially owns 43,567 shares of Non-Cumulative Preferred Stock.
(3)  Beneficially owns 4,962 shares of Non-Cumulative Preferred Stock.

                                      I-1

<PAGE>


<TABLE>

<S>                               <C>        <C>

Tommy R. Croner (4)               52         Director of Pro-Fac  since 1985. He
RD #1, Box 208                               has been Secretary of Pro-Fac since
Berlin, PA  15530                            March  27,  1995.  He  has  been  a
                                             member of Pro-Fac  since 1973.  Mr.
                                             Croner is a dairy and potato farmer
                                             (T. Rich Inc., Berlin, PA).

Albert P. Fazio (5)               59         Director of Pro-Fac  since 1976. He
12112 NW Lower River                         has  served  as Vice  President  of
Road                                         Pro-Fac since March 1993 and served
Vancouver, WA  98660                         as acting President of Pro-Fac from
                                             January 28, 1995 to March 27, 1995.
                                             Mr.  Fazio  has  been a  member  of
                                             Pro-Fac    since   1975.   He   was
                                             Secretary  of  Pro-Fac  from  March
                                             1991 to March 1993.  Mr. Fazio is a
                                             vegetable,   grain  and   livestock
                                             farmer  (New  Columbia  Garden Co.,
                                             Inc.,  Vancouver,  WA).  Mr.  Fazio
                                             also  operates  a sand  and  gravel
                                             business  (Fazio  Bros.  Sand  Co.,
                                             Vancouver, WA).

Bruce R. Fox (6)                  48         Director of Pro-Fac  since 1974. He
N.J. Fox & Sons, Inc.                        has been President of Pro-Fac since
40 Second Street                             March  27,  1995.  He  has  been  a
Shelby, MI  49455                            member of Pro-Fac  since  1974.  He
                                             has  been  a  Director  of  Curtice
                                             Burns  since   November   1994.  He
                                             served as Treasurer of Pro-Fac from
                                             1984 to March 27, 1995.  Mr. Fox is
                                             a fruit and vegetable  grower (N.J.
                                             Fox & Sons, Inc., Shelby, MI).

Steven D. Koinzan (7)             46         Director of Pro-Fac  since 1983. He
P.O. Box 7                                   has been Treasurer of Pro-Fac since
Whispering Pines                             March  27,  1995.  He  has  been  a
Valentine, NE  69201                         member of Pro-Fac  since  1979.  He
                                             has  been  a  Director  of  Curtice
                                             Burns  since   November   1994.  He
                                             served as Secretary of Pro-Fac from
                                             March 1993 to March 27,  1995.  Mr.
                                             Koinzan is a popcorn, fieldcorn and
                                             soybean  farmer   (Koinzan   Farms,
                                             Norden, NE).
</TABLE>

-------------------------
(4)  Beneficially owns 10,076 shares of Non-Cumulative Preferred Stock.
(5)  Beneficially owns 8,430 shares of Non-Cumulative Preferred Stock.
(6)  Beneficially owns 13,559 shares of Non-Cumulative Preferred Stock.
(7)  Beneficially owns 1,924 shares of Non-Cumulative Preferred Stock.


                                      I-2

<PAGE>

<TABLE>
<S>                               <C>        <C>

Kenneth A. Mattingly (8)          47         Director of Pro-Fac  since 1993. He
8283 Harris Road                             has been a member of Pro-Fac  since
LeRoy, NY  14482                             1978. Mr.  Mattingly is a vegetable
                                             and grain  farmer  (M-B Farms Inc.,
                                             LeRoy, NY).

Allan D. Mitchell (9)             68         Director of Pro-Fac  since 1975. He
2577 Rittmer Lane                            has been a member of Pro-Fac  since
Seneca Falls, NY  13148                      1961.  He was  Secretary of Pro-Fac
                                             from 1985 to 1990. Mr.  Mitchell is
                                             a fruit grower in North Rose, NY.

Allan W. Overhiser (10)           35         Director  of  Pro-Fac  since  March
6317-107th Avenue                            1994.  He  has  been  a  member  of
South Haven, MI  49090                       Pro-Fac since 1984.  Mr.  Overhiser
                                             is a fruit farmer  (A.W.  Overhiser
                                             Orchards, South Haven, MI).

Paul E. Roe (11)                  56         Director of Pro-Fac  since 1986. He
1720 Toomey Road                             has been a member of Pro-Fac  since
Bellona, NY  14415                           1961. Mr. Roe is a vegetable, grain
                                             and dry  bean  farmer  (Roe  Acres,
                                             Inc., Bellona, NY).

Edward L. Whitaker (12)           69         Director of Pro-Fac  since 1991. He
RR1, Box 34                                  has been a member of Pro-Fac  since
19174 N. County Road                         1988.  Mr.  Whitaker is a farm land
  2800E                                      owner  and  a  popcorn   grower  in
Forest City, IL  61532                       Forest City, IL.


</TABLE>

-------------------------
(8)  Beneficially owns 3,147 shares of Non-Cumulative Preferred Stock.
(9)  Beneficially owns 6,680 shares of Non-Cumulative Preferred Stock.
(10) Beneficially owns 1,512 shares of Non-Cumulative Preferred Stock.
(11) Beneficially owns 3,160 shares of Non-Cumulative Preferred Stock.
(12) Beneficially owns 117 shares of Non-Cumulative Preferred Stock.

                                      I-3

<PAGE>



                    EXECUTIVE OFFICERS WHO ARE NOT DIRECTORS


<TABLE>
<CAPTION>
                                             Present  Principal   Occupation  or
Name and                                     Employment; Material Positions Held
Business Address                  Age        During Past Five Years
----------------                  ---        -----------------------------------
<S>                               <C>         <C>
Thomas R. Kalchik (13)            48         Mr.  Kalchik is employed by Curtice
                                             Burns.   He  has   served  as  Vice
                                             President  of  Administration   and
                                             Planning of Pro-Fac since June 1995
                                             and  as   Assistant   Secretary  of
                                             Pro-Fac since 1983.  From June 1990
                                             to June 1995,  Mr. Kalchik was Vice
                                             President  of Member  Relations  of
                                             Pro-Fac.  Mr.  Kalchik was Director
                                             of Member Relations of Pro-Fac from
                                             August 1983 to June 1990.

Kevin M. Murphy (14)              42         Mr.  Murphy is  employed by Curtice
                                             Burns.  He has been Vice  President
                                             of  Member   Relations  of  Pro-Fac
                                             since June 1995. He was Director of
                                             Pro-Fac  Communications  and Member
                                             Relations  from August 1990 to June
                                             1995.

William D. Rice                   61         Mr.  Rice is  employed  by  Curtice
                                             Burns.  He has been  the  Assistant
                                             Treasurer of Pro-Fac since 1970. He
                                             has      been      Senior      Vice
                                             President-Finance               and
                                             Administration   of  Curtice  Burns
                                             since  1991,  Secretary  of Curtice
                                             Burns since 1989 and  Treasurer  of
                                             Curtice  Burns since  1975.  He was
                                             Vice  President--Finance of Curtice
                                             Burns from 1969 to 1991.


</TABLE>


(13) Beneficially owns 328 shares of Non-Cumulative Preferred Stock.
(14) Beneficially owns 300 shares of Non-Cumulative Preferred Stock.


                                      I-4

<PAGE>

<TABLE>

<S>                               <C>        <C>

Stephen R. Wright (15)            47         Mr.  Wright is  employed by Curtice
                                             Burns.  He  has  been  the  General
                                             Manager of Pro- Fac since March 27,
                                             1995  and   served   as   Assistant
                                             General  Manager  of  Pro-Fac  from
                                             November  14,  1994  to  March  27,
                                             1995.   He  also  has   served   as
                                             Assistant  Secretary  and Assistant
                                             Treasurer    of    Pro-Fac    since
                                             September  19,  1994.  He has  been
                                             Senior    Vice     President     --
                                             Procurement  of Curtice Burns since
                                             November 14, 1994.  Mr.  Wright was
                                             Vice President --  Procurement  for
                                             Curtice  Burns  from  July  1990 to
                                             November 1994.


</TABLE>



(15)   Beneficially owns 840 shares of Non-Cumulative Preferred Stock.

                                       II

<PAGE>



                                                                     EXHIBIT A-1

                               CHARTER AMENDMENT
                                       TO
                          CERTIFICATE OF INCORPORATION
                                       OF
                           PRO-FAC COOPERATIVE, INC.





                  Paragraph  6 of  Pro-Fac's  certificate  of  incorporation  is
amended to read in its entirety as follows:

                  6.  The  aggregate   number  of  shares  of  stock  which  the
       Corporation  shall have the  authority to issue is  60,000,000,  of which
       5,000,000  shares of the par value of $5 per share shall be designated as
       Common Voting Stock,  5,000,000  shares of the par value of $25 per share
       shall be designated as Non-Cumulative  Preferred Stock, 10,000,000 shares
       of the par value of $1 per share shall be designated as Class A Preferred
       Stock,  10,000,000  shares  of the par  value  of $1 per  share  shall be
       designated as Class B Preferred Stock, 10,000,000 shares of the par value
       of $1  per  share  shall  be  designated  as  Class  C  Preferred  Stock,
       10,000,000 shares of the par value of $1 per share shall be designated as
       Class D Preferred Stock and 10,000,000  shares of the par value of $1 per
       share shall be designated as Class E Preferred Stock.

                  The  designations,  rights,  preferences,  privileges,  voting
       powers and limitations of said classes of stock are as follows:

                  (a) The shares of the  Non-Cumulative  Preferred  Stock may be
       issued in one or more annual series,  which the Board of Directors  shall
       have the  authority  to  establish,  the shares of each such series to be
       designated by the year of issuance so as to distinguish  them from shares
       of all other series.

                  The holders of the  Non-Cumulative  Preferred  Shares shall be
       entitled to receive as and when declared by the Board of Directors out of
       funds legally available therefor dividends at such rate as may, from time
       to time, be  determined  by the Board of  Directors,  but not less than 6
       percent per annum of the par value of such  shares.  Such  dividends,  if
       any, shall be non-cumulative  and shall be payable at such times as shall
       be  determined  by the  Board of  Directors.  After  full  non-cumulative
       dividends at the rate  determined  by the Board of Directors for the then
       current  year shall have been  declared and paid or set apart for payment
       to the holders of Preferred shares, dividends may be declared and paid or
       set apart for payment to the holders of Common shares.

                  Subject  to  the  foregoing  provisions,   the  Non-Cumulative
       Preferred  Stock  shall not be entitled  to  participate  in any other or
       additional  surplus or net profits of the  corporation.  The  corporation
       shall be entitled from time to time to retire the whole or any portion or

                                     A-1-1

<PAGE>



       series of its  Non-Cumulative  Preferred  Stock  upon  payment of the par
       value of such stock plus all accrued dividends unpaid at the date of such
       retirement.  Such  retirement  shall be  effected by payment out of funds
       legally  available for such purpose,  but no such stock shall be redeemed
       for cash under  circumstances  which would produce any  impairment of the
       capital or capital stock of the corporation.  Such retirement shall be on
       such other  terms and  conditions  as may be  determined  by the Board of
       Directors,  provided that no shares of the Non-Cumulative Preferred Stock
       shall be retired except upon 90 days' written  notice of such  retirement
       given to the holders thereof.

                  Upon  dissolution or other  termination of the  Corporation or
       its business,  or the distribution of its assets, prior to any payment to
       the holders of the Common Voting Stock, the holders of the Non-Cumulative
       Preferred  Stock  shall  first  receive the full par value of such stock,
       together with the amount of such  dividends as have been declared but are
       unpaid as of such distribution and payment.

                  (b) Each of the Class A Preferred Stock, the Class B Preferred
       Stock,  the Class C Preferred  Stock, the Class D Preferred Stock and the
       Class E  Preferred  Stock may be issued from time to time by the Board of
       Directors  as shares of one or more  series of Class A  Preferred  Stock,
       Class B Preferred Stock, Class C Preferred Stock, Class D Preferred Stock
       or  Class E  Preferred  Stock,  as the  case  may be,  and the  Board  of
       Directors is expressly  authorized,  prior to issuance, in the resolution
       or  resolutions  providing  for the issue of  shares  of each  particular
       series of any such class of preferred stock, to fix the following:

                           (i)  The   distinctive  serial  designation  of  such
                  series which shall distinguish it from other series;

                           (ii) The number of shares  included  in such  series,
                  which number may be  increased or decreased  from time to time
                  unless  otherwise  provided  by  the  Board  of  Directors  in
                  creating the series;

                           (iii)  The  annual   dividend   rate  (or  method  of
                  determining such rate) for shares of such series,  the date or
                  dates upon which,  and the form or method of payment in which,
                  such dividends shall be payable and,  subject to paragraph (c)
                  below, the relative priority of the right to such dividends;

                           (iv)  Whether  dividends on the shares of such series
                  will be  cumulative  or  non-cumulative,  and,  in the case of
                  shares of any series having  cumulative  dividend rights,  the
                  date or dates or method of determining  the date or dates from
                  which  dividends  on  the  shares  of  such  series  shall  be
                  cumulative;

                           (v) The amount or amounts  which shall be paid out of
                  the assets of the  Corporation to the holders of the shares of
                  such  series  upon  voluntary  or   involuntary   liquidation,
                  dissolution or winding up of the Corporation  and,  subject to
                  paragraph  (c) below,  the  relative  priority of the right to
                  such distribution;


                                     A-1-2

<PAGE>



                           (vi) The  price or prices  at  which,  the  period or
                  periods within which and the terms and  conditions  upon which
                  the  shares of such  series  may be  redeemed,  in whole or in
                  part, at the option of the Corporation;

                           (vii) The  obligation,  if any, of the Corporation to
                  purchase or redeem shares of such series pursuant to a sinking
                  fund or otherwise and the price or prices at which, the period
                  or  periods  within  which and the terms and  conditions  upon
                  which the shares of such series shall be redeemed, in whole or
                  in part, pursuant to such obligation;

                           (viii)  The period or  periods  within  which and the
                  terms and conditions, if any, including the price or prices or
                  the rate or rates of conversion  and the terms and  conditions
                  of any  adjustments  thereof,  upon  which the  shares of such
                  series shall be  convertible  at the option of the holder into
                  shares  of any  class  of stock or into  shares  of any  other
                  series of such class of preferred stock, except into shares of
                  a class  having  rights  or  preferences  as to  dividends  or
                  distribution  of assets  upon  liquidation  which are prior or
                  superior in rank to those of the shares being converted;

                           (ix) The voting rights, if any, of the shares of such
                  series in addition to those required by law; and

                           (x)  Any   other   relative   designations,   rights,
                  preferences,  privileges,  voting powers or limitations of the
                  shares  of  the  series  not  inconsistent  herewith  or  with
                  applicable law.

                  (c) All shares of Class A Preferred  Stock,  Class B Preferred
       Stock,  Class C  Preferred  Stock,  Class D  Preferred  Stock and Class E
       Preferred  Stock (i) shall rank senior in  priority to the Common  Voting
       Stock and, as determined  by the Board of Directors,  on a parity with or
       junior in priority to the  Non-Cumulative  Preferred  Stock in respect of
       the right to receive  dividends and the right to receive  payments out of
       the assets of the Corporation upon voluntary or involuntary  liquidation,
       dissolution or winding up of the Corporation, (ii) shall, with respect to
       other  shares of its class,  be of equal  rank with  respect to all other
       shares of such class,  regardless of series, and (iii) shall be identical
       in all respects except as provided in paragraph (b) above.  The shares of
       any one  series of the Class A  Preferred  Stock,  the Class B  Preferred
       Stock,  the Class C Preferred  Stock,  the Class D Preferred Stock or the
       Class E  Preferred  Stock  shall  be  identical  with  each  other in all
       respects  except as to the dates from and after which  dividends  thereon
       shall be cumulative.  In case the stated dividends or the amounts payable
       on  liquidation  are not paid in full,  the  shares of any  series of the
       Class A  Preferred  Stock,  the  Class B  Preferred  Stock,  the  Class C
       Preferred Stock, Class D Preferred Stock or Class E Preferred Stock shall
       share  ratably  with the shares of all other  series of Class A Preferred
       Stock,  Class  B  Preferred  Stock,  Class  C  Preferred  Stock,  Class D
       Preferred  Stock.or Class E Preferred  Stock,  as the case may be, in the
       payment of dividends, including accumulations, if any, in accordance with
       the sums  which  would be payable on said  shares if all  dividends  were
       declared and paid in full, and in any  distribution  of assets other than
       by way of dividends in accordance with the sums which would be payable on
       such distribution if all sums

                                     A-1-3

<PAGE>



       payable were discharged in full. Shares of Class A Preferred Stock, Class
       B Preferred Stock,  Class C Preferred Stock,  Class D Preferred Stock and
       Class E Preferred Stock redeemed,  purchased or otherwise acquired by the
       Corporation  (including  shares  surrendered  for  conversion)  shall, as
       determined by the Board of Directors  and subject to  applicable  law, be
       canceled and thereupon  restored to the status of authorized but unissued
       Class A  Preferred  Stock,  Class B  Preferred  Stock,  Class C Preferred
       Stock,  Class D Preferred  Stock or Class E Preferred  Stock, as the case
       may be, undesignated as to series, or retained as treasury shares.

                  (d) Except as otherwise  provided by the Board of Directors in
       accordance with paragraph (b) above in respect of any series of the Class
       A Preferred  Stock,  the Class B Preferred  Stock,  the Class C Preferred
       Stock,  the Class D Preferred  Stock or the Class E Preferred Stock or as
       otherwise expressly required by law, all voting rights of the Corporation
       shall be vested  exclusively  in the holders of the Common  Voting Stock.
       Each holder of Common Voting Stock shall have one vote  regardless of the
       number of such shares held by such shareholder.  When two or more holders
       of Common  Voting Stock join in an  agricultural  venture  which  markets
       crops  through  the  Corporation,  the  Board of  Directors  shall in its
       discretion  determine  whether  such  venture  is a  single  agricultural
       enterprise  for  which  the  holders  of  the  Common  Voting  Stock  who
       participate in the  enterprise  shall have one vote among them or whether
       the  venture is a multiple  enterprise  entitling  the  holders of Common
       Voting Stock who participate in the enterprise to more than one vote.

                  Any holder of Common  Voting Stock who ceases to be a producer
       of  agricultural  products  which he sells  to the  Corporation  shall be
       obligated to dispose of his Common Voting Stock as provided in the Bylaws
       of the Corporation.

                  Upon  dissolution or other  termination of the  Corporation or
       its business,  or the  distribution  of its assets,  after payment to the
       holders of Non-Cumulative Preferred Stock, Class A Preferred Stock, Class
       B Preferred Stock,  Class C Preferred Stock,  Class D Preferred Stock and
       Class E Preferred Stock as herein provided, out of the funds so remaining
       there shall first be paid to the holders of the Common  Voting  Stock the
       par value thereof, together with the amount of such dividends as may have
       been declared but are unpaid as of such distribution and payment.  Should
       there be  insufficient  funds to make such  payment,  then the holders of
       such Common  Voting Stock shall share such funds as are available in such
       proportion as the par value of and accrued dividends on their stock shall
       bear to the total par value of and accrued  dividends on all  outstanding
       Common Voting Stock. After payment to the holders of all classes of stock
       as herein provided,  the funds remaining shall be distributed as provided
       by law and in the Bylaws of the Corporation.



                                     A-1-4

<PAGE>



                                                                     EXHIBIT A-2


                              CUMULATIVE AMENDMENT



DESIGNATION, PREFERENCES AND RIGHTS OF CLASS A CUMULATIVE PREFERRED
STOCK

1.  CERTAIN DEFINITIONS

                  As used herein,  the following  terms shall have the following
meanings  (with terms defined in the singular  having  comparable  meanings when
used in the plural and vice versa), unless the context otherwise requires:

                  "Board  of  Directors"  means the  Board of  Directors  of the
Corporation.

                  "Business  Day" means any day other than a  Saturday,  Sunday,
national  holiday  or other day on which  commercial  banks in New York City are
authorized or required to close under the laws of the State of New York.

                  "Capital   Stock"   means  any  and  all  shares,   interests,
participations,  rights or other equivalents  (however  designated) of corporate
stock.

                  "Common Stock" means the Common Voting Stock,  par value $5.00
per share,  of the  Corporation  and any other class of common  stock  hereafter
authorized by the Corporation from time to time.

                  "Corporation" means Pro-Fac Cooperative, Inc.

                  "Cumulative  Preferred  Stock"  means the  Class A  Cumulative
Preferred Stock, par value $1.00 per share, of the Corporation.

                  "Dividend  Payment Date" means the April 30, July 31,  October
31 and January 31 of each year.

                  "Dividend  Period"  means the  Initial  Dividend  Period  and,
thereafter, each Quarterly Dividend Period.

                  "Dividend  Record  Date"  means,  with respect to the dividend
payable on each Dividend Payment Date, the immediately  preceding April 15, July
15,  October 15 or January 15 or such other record date as may be  designated by
the Board of Directors  with respect to the  dividend  payable on such  Dividend
Payment  Date;  provided,  however,  that such  record date may not be more than
fifty (50) days prior to such Dividend Payment Date.


                                     A-2-1

<PAGE>



                  "Holder"  means a  registered  holder of shares of  Cumulative
Preferred Stock.

                  "Initial Dividend Period" means, with respect to each share of
Cumulative  Preferred Stock, the dividend period commencing on the Issue Date of
such  share of  Cumulative  Preferred  Stock  and  ending on and  including  the
immediately succeeding Dividend Payment Date.

                  "Issue Date" means,  with respect to each share of  Cumulative
Preferred  Stock,  the date upon which such share was  originally  issued by the
Corporation.

                  "Junior  Dividend  Securities"  has the meaning  specified  in
Section 3(a) hereof and includes the Common Stock.

                  "Junior  Liquidation  Securities" has the meaning specified in
Section 3(a) hereof and includes the Common Stock.

                  "Liquidation  Preference" means, with respect to each share of
Cumulative Preferred Stock, the Original Liquidation Preference,  plus an amount
in cash equal to all accrued and unpaid dividends  (including an amount equal to
a  prorated  dividend  from  the last  Dividend  Payment  Date to the date  such
Liquidation  Preference is being  determined).  The Liquidation  Preference of a
share of Cumulative  Preferred Stock will increase on a daily basis as dividends
accrue on such share and will  decrease  only to the extent such  dividends  are
actually paid.

                  "Non-Cumulative  Amount" has the meaning  specified in Section
4(a) hereof.

                  "Non-Cumulative  Preferred  Stock"  means  the  Non-Cumulative
Preferred Stock, par value $25.00 per share, of the Corporation.

                  "Original  Liquidation  Preference"  means $25.00 per share of
Cumulative Preferred Stock.

                  "Other  Class A Series"  means any series of Class A Preferred
Stock,  par value $1.00 per share, of the Corporation  other than the Cumulative
Preferred Stock.

                  "Parity  Dividend  Securities"  has the meaning  specified  in
Section  3(b) hereof and  includes the  Non-Cumulative  Preferred  Stock and any
Other Class A Series.

                  "Parity  Liquidation  Securities" has the meaning specified in
Section  3(b) hereof and  includes the  Non-Cumulative  Preferred  Stock and any
Other Class A Series.

                  "Quarterly   Dividend   Period"  means  the  quarterly  period
commencing on and including the day after each Dividend  Payment Date and ending
on and including the immediately subsequent Dividend Payment Date.

                  "Redemption" has the meaning specified in Section 6(a) hereof.


                                     A-2-2

<PAGE>



                  "Redemption  Date" has the meaning  specified  in Section 6(b)
hereof.

                  "Redemption  Notice" has the meaning specified in Section 6(b)
hereof.

                  "Redemption  Price"  means  a price  per  share  equal  to the
Liquidation Preference as of the applicable Redemption Date.

                  "Replaced  Securities" has the meaning  specified in Section 7
hereof.

                  "Replacing  Securities" has the meaning specified in Section 7
hereof.

                  "Senior  Dividend  Securities"  has the meaning  specified  in
Section 3(c) hereof.

                  "Senior  Liquidation  Securities" has the meaning specified in
Section 3(c) hereof.

2.     DESIGNATION

                  The series of preferred  stock  authorized  hereunder shall be
designated  as the "Class A  Cumulative  Preferred  Stock." The number of shares
constituting  such series shall  initially be 10,000,000,  which number may from
time to time be  changed  (but not above  10,000,000  or below the  number  then
outstanding)  by the  Board  of  Directors.  The  par  value  of the  Cumulative
Preferred  Stock shall be $1.00 per share.  All shares of  Cumulative  Preferred
Stock shall be identical with each other in all respects  except as to the dates
from and after which dividends thereon shall be cumulative.

3.     RANK

                  The  Cumulative  Preferred  Stock shall rank,  with respect to
priority of dividend rights or rights on liquidation, dissolution and winding-up
of the affairs of the Corporation or both:

       (a)        senior  to all  classes  or  series  of  Common  Stock  of the
                  Corporation  and to any other class or series of Capital Stock
                  (except the Non-Cumulative Preferred Stock and any Other Class
                  A Series) that does not expressly provide that it ranks senior
                  to or on a parity with the  Cumulative  Preferred  Stock as to
                  dividends or upon liquidation,  dissolution and winding-up, as
                  the case may be (with respect to such junior  dividend  rights
                  or junior rights upon liquidation, dissolution and winding up,
                  collectively  referred  to, as the  context  may  require,  as
                  "Junior   Dividend    Securities"   or   "Junior   Liquidation
                  Securities");

       (b)        on a parity with the  Non-Cumulative  Preferred  Stock and any
                  Other Class A Series and each class or series of Capital Stock
                  that  expressly  provides  that it ranks on a parity  with the
                  Cumulative   Preferred   Stock   as  to   dividends   or  upon
                  liquidation,  dissolution and  winding-up,  as the case may be
                  (with respect to such parity  dividend rights or parity rights
                  upon  liquidation,  dissolution and  winding-up,  collectively
                  referred to, as the context may require,  as "Parity  Dividend
                  Securities" or "Parity Liquidation Securities"); and

                                     A-2-3

<PAGE>




       (c)        junior to each class or series of Capital  Stock  (except  any
                  Other Class A Series) which  expressly  provides that it ranks
                  senior to the  Cumulative  Preferred  Stock as to dividends or
                  upon liquidation,  dissolution and winding-up, as the case may
                  be (with  respect  to such  senior  dividend  rights or senior
                  rights   upon   liquidation,   dissolution   and   winding-up,
                  collectively  referred  to, as the  context  may  require,  as
                  "Senior   Dividend    Securities"   or   "Senior   Liquidation
                  Securities").

4.     DIVIDENDS, ETC.

       (a)        Beginning  on  the  applicable  Issue  Date,  the  Holders  of
                  outstanding  shares of  Cumulative  Preferred  Stock  shall be
                  entitled to receive,  when, as and if declared by the Board of
                  Directors,  but only out of funds  legally  available  for the
                  payment of  dividends,  dividends  payable in cash at the rate
                  per share of $0.43 per quarter and no more;  provided that the
                  dividend  payable  on  October  31,  1995  on  any  shares  of
                  Cumulative  Preferred  Stock to holders  of record  thereof on
                  October 15, 1995 shall  equal $0.43 per share.  All  dividends
                  shall be fully  cumulative  and shall  accrue  (whether or not
                  earned  or  declared,  whether  or  not  permitted  under  any
                  agreement  of the  Corporation  and  whether  or not there are
                  funds legally available therefor),  without interest, from the
                  first day of the  Quarterly  Dividend  Period with  respect to
                  which such dividend may be payable as herein provided,  except
                  that with respect to the first  dividend  payable with respect
                  to any share of  Cumulative  Preferred  Stock,  such  dividend
                  shall accrue from the  applicable  Issue Date;  provided  that
                  with respect to the dividend  payable on October 31, 1995 with
                  respect  to any  share of  Cumulative  Preferred  Stock,  such
                  dividend shall equal $0.43.  All dividends shall be cumulative
                  and shall be payable in arrears on each Dividend  Payment Date
                  commencing on the Dividend Payment Date immediately succeeding
                  the applicable  Issue Date, in preference to and with priority
                  over dividends on Junior Dividend Securities. No full dividend
                  and  no  distribution  shall  be  declared  by  the  Board  of
                  Directors or paid or set apart for payment by the  Corporation
                  on the  Cumulative  Preferred  Stock  for  any  period  unless
                  dividends  aggregating at least the Non-Cumulative Amount have
                  been or  contemporaneously  are declared on the Non-Cumulative
                  Preferred Stock (including any dividends  previously  declared
                  for the same stated  dividend  payment  date  pursuant to this
                  sentence),  payable not later than the stated dividend payment
                  date  for  the  Non-Cumulative  Preferred  Stock  on  or  next
                  following the date of payment of such dividend or distribution
                  on the  Cumulative  Preferred  Stock,  and a sum  has  been or
                  contemporaneously  is set apart  sufficient  for such payment.
                  The "Non-Cumulative  Amount" means the pro rata portion of the
                  anticipated  annual  dividends (in any case, not less than six
                  percent  per  annum)  on the  Non-Cumulative  Preferred  Stock
                  calculated  for  the  period  from,  but  not  including,  its
                  immediately preceding stated dividend payment date (whether or
                  not  any  dividend  was  paid  on  such  date)  through,   and
                  including,   the  date  of   payment  of  such   dividend   or
                  distribution on the Cumulative Preferred Stock.

       (b)        All dividends and distributions paid with respect to shares of
                  the Cumulative Preferred Stock pursuant to Section 4(a) hereof
                  shall be paid pro rata to the  Holders  entitled  thereto.  No
                  full dividend and no distribution shall be declared

                                     A-2-4

<PAGE>



                  by the Board of  Directors or paid or set apart for payment by
                  the Corporation on Parity  Dividend  Securities for any period
                  unless    full    cumulative    dividends    have    been   or
                  contemporaneously  are declared and a sum set apart sufficient
                  for such  payment on the  Cumulative  Preferred  Stock for all
                  Dividend  Periods  terminating  on or  prior  to the  date  of
                  payment  of  such  full  dividends  on  the  Parity   Dividend
                  Securities.  If any  dividends  are not paid in full  upon the
                  shares  of the  Cumulative  Preferred  Stock  and  the  Parity
                  Dividend Securities, (i) all dividends declared for any period
                  upon shares of the Cumulative  Preferred  Stock and the Parity
                  Dividend  Securities  shall be  declared  pro rata so that the
                  amount of dividends declared on the Cumulative Preferred Stock
                  and on each class or series of the Parity Dividend  Securities
                  shall in all  cases  bear to each  other the same  ratio  that
                  accrued  dividends  (or,  in the  case  of the  Non-Cumulative
                  Preferred  Stock,  that portion of the  Non-Cumulative  Amount
                  which has not  previously  been declared and set apart) on the
                  Cumulative  Preferred  Stock  and on each  class or  series of
                  Parity Dividend  Securities bear to each other, and (ii) a sum
                  shall  be set  apart  sufficient  to  pay  any  such  declared
                  dividends which are not being paid  immediately.  Any dividend
                  not paid on the  Cumulative  Preferred  Stock pursuant to this
                  Section 4 shall be fully cumulative and shall accrue,  without
                  interest,  as set forth in Section 4(a) hereof and shall be in
                  arrears until paid.

       (c)        The  Corporation  shall  not  declare,  pay or set  apart  for
                  payment any dividend on any of the Junior Dividend  Securities
                  or make any distribution in respect thereof either directly or
                  indirectly  and whether in cash,  obligations or shares of the
                  Corporation  or  other  property   (other  than  dividends  or
                  distributions  in  Junior  Dividend  Securities  which  are no
                  higher in priority  with respect to the  Cumulative  Preferred
                  Stock,   as  to  rights  on   liquidation,   dissolution   and
                  winding-up,  than the Junior  Dividend  Securities  upon which
                  such dividend or distribution  is issued),  unless on or prior
                  to the date of declaration of such dividend or distribution on
                  the Junior Dividend Securities full cumulative  dividends have
                  been or  contemporaneously  are  declared in  compliance  with
                  Section 4(a) hereof,  and a sum set apart  sufficient for such
                  payment,  on the Cumulative  Preferred  Stock for all Dividend
                  Periods terminating on or prior to the date of payment of such
                  dividend or distribution on the Junior Dividend Securities.

       (d)        Except as  otherwise  provided  in Section  4(a)  hereof  with
                  respect  to the  dividend  payable on October  31,  1995,  the
                  amount of dividends payable on the Cumulative  Preferred Stock
                  for any  period  less than a full  Quarterly  Dividend  Period
                  (including the Initial Dividend Period) and the Non-Cumulative
                  Amount shall be computed on the basis of twelve  30-day months
                  and a 360-day  year.  Dividends  shall accrue on a daily basis
                  during  each  Dividend  Period  as  provided  above,  and  the
                  Liquidation Preference of each outstanding share of Cumulative
                  Preferred Stock shall be correspondingly  increased on a daily
                  basis.  Each such  dividend  shall be  payable  to  Holders of
                  record as their names  shall  appear on the stock books of the
                  Corporation  on the Dividend  Record Date for such  dividends,
                  except that dividends in arrears for any past Dividend Payment
                  Date may be declared and paid at any time without reference to
                  such regular Dividend Payment Date

                                     A-2-5

<PAGE>



                  to  Holders  of record on such date not more than  fifty  (50)
                  days prior to the date of payment  as shall be  determined  by
                  the Board of Directors.

       (e)        Dividends  shall cease to accrue in respect of any  particular
                  share of Cumulative  Preferred  Stock on the  Redemption  Date
                  with  respect  thereto  unless  the  Corporation  defaults  in
                  payment of the Redemption  Price with respect to such share of
                  Cumulative Preferred Stock.


5.     PAYMENT ON LIQUIDATION

                  Upon any liquidation, dissolution or winding-up of the affairs
of the Corporation,  whether voluntary or involuntary, the Holders of Cumulative
Preferred Stock will be entitled to receive out of the assets of the Corporation
available for distribution to the holders of its Capital Stock an amount in cash
per share equal to the Liquidation  Preference determined as of the date of such
liquidation, dissolution or winding-up, before any payment or other distribution
is made on any Junior Liquidation  Securities.  Holders of Cumulative  Preferred
Stock  shall  not be  entitled  to  any  other  distribution  in  the  event  of
liquidation,  dissolution  or winding-up of the affairs of the  Corporation.  If
upon  any  liquidation,   dissolution  or  winding-up  of  the  affairs  of  the
Corporation, the assets of the Corporation are not sufficient to pay in full the
liquidation  payments  payable  to the  holders  of  outstanding  shares  of the
Cumulative  Preferred  Stock and all  Parity  Liquidation  Securities,  then the
holders of all such shares shall share  equally and ratably in any  distribution
of assets in proportion to the full  liquidation  payments  determined as of the
date of such  liquidation,  dissolution or winding-up,  to which each of them is
entitled.  For the purposes of this Section 5, neither a consolidation or merger
of the  Corporation  with or into one or more  corporations  nor a sale,  lease,
exchange or transfer of all or  substantially  all of the  Corporation's  assets
shall  be  deemed  to  be  a  liquidation,  dissolution  or  winding-up  of  the
Corporation.


6.     REDEMPTION

       (a)        Redemption.  The  Corporation  may redeem at the option of the
                  Corporation in its sole  discretion,  at any time or from time
                  to time, in whole or in part,  shares of Cumulative  Preferred
                  Stock (a "Redemption"),  at the Redemption Price. With respect
                  to any Redemption of fewer than all the outstanding  shares of
                  Cumulative  Preferred  Stock,  the  number  of  shares  to  be
                  redeemed shall be determined by the Board of Directors and the
                  shares to be redeemed  shall be  selected  pro rata or by lot,
                  except that the  Corporation  may first redeem all shares held
                  by any Holder of a number of shares not to exceed  100, as may
                  be specified by the Corporation.  The Board of Directors shall
                  have  full  power and  authority,  subject  to the  provisions
                  herein  contained,  to prescribe the terms and conditions upon
                  which  shares  of the  Cumulative  Preferred  Stock  shall  be
                  redeemed from time to time.

       (b)        Notice of  Redemption.  Notice of any  Redemption of shares of
                  Cumulative  Preferred  Stock shall be given by  publication at
                  least once in a newspaper  printed in the English language and
                  customarily published on each Business Day and of

                                     A-2-6

<PAGE>



                  general circulation in the County of Monroe, State of New York
                  and in such other local, regional or national publications, if
                  any, as the Board of Directors may determine. Such publication
                  shall be not more than  sixty  (60) days nor less than  thirty
                  (30)  days  prior  to  the  date  fixed  for  Redemption  (the
                  "Redemption  Date").  Notice  of any  Redemption  of shares of
                  Cumulative  Preferred Stock,  specifying the time and place of
                  Redemption and the Redemption  Price (a "Redemption  Notice"),
                  shall also be  mailed,  not more than sixty (60) nor less than
                  thirty (30) days prior to the  Redemption  Date,  in a postage
                  prepaid envelope to each Holder of Cumulative  Preferred Stock
                  to be  redeemed,  at the address for such Holder  shown on the
                  Corporation's  records.  No  failure  to give such  Redemption
                  Notice nor any defect therein shall affect the validity of the
                  procedure  for the  Redemption  of any  shares  of  Cumulative
                  Preferred Stock to be redeemed.  Each such  Redemption  Notice
                  shall state:

                  (i)      the Redemption Date;

                  (ii)     the Redemption Price;

                  (iii)    the number of shares of Cumulative Preferred Stock to
                           be  redeemed  and,  if fewer  than all the  shares of
                           Cumulative Preferred Stock held by a Holder are to be
                           redeemed, the number of shares thereof to be redeemed
                           from such Holder;

                  (iv)     the manner and place or places at which  payment  for
                           the shares of Cumulative  Preferred Stock offered for
                           Redemption  will  be  made,  upon   presentation  and
                           surrender  to the  Corporation  of  the  certificates
                           evidencing the shares being redeemed;

                  (v)      that dividends on the shares of Cumulative  Preferred
                           Stock  being  redeemed  shall  cease to accrue on the
                           Redemption  Date unless the  Corporation  defaults in
                           the payment of the  Redemption  Price with respect to
                           such shares; and

                  (vi)     that the rights of Holders  of  Cumulative  Preferred
                           Stock as stockholders of the Corporation with respect
                           to shares being  redeemed  shall  terminate as of the
                           Redemption  Date unless the  Corporation  defaults in
                           the payment of the  Redemption  Price with respect to
                           such shares.

                  Upon mailing any such Redemption Notice, the Corporation shall
                  become  obligated  to  redeem at the  Redemption  Price on the
                  applicable  Redemption Date all shares of Cumulative Preferred
                  Stock therein specified.

       (c)        On any Redemption Date, the full Redemption Price shall become
                  payable in cash for the shares of Cumulative  Preferred  Stock
                  being  redeemed on such  Redemption  Date.  As a condition  of
                  payment of the  Redemption  Price,  each Holder of  Cumulative
                  Preferred Stock must surrender the certificate or certificates
                  representing  the shares of Cumulative  Preferred  Stock being
                  redeemed to the

                                     A-2-7

<PAGE>



                  Corporation  in the manner and at the place  designated in the
                  Redemption  Notice.  Each  surrendered  certificate  shall  be
                  canceled and retired.  All Redemption payments will be made to
                  the Holders of the shares being redeemed.

       (d)        On any  Redemption  Date,  unless and to the  extent  that the
                  Corporation  defaults in the payment of the  Redemption  Price
                  for  any  shares  called  for  Redemption,  dividends  on  the
                  Cumulative  Preferred Stock called for Redemption  shall cease
                  to accumulate,  and all rights of Holders of such shares shall
                  terminate,  except  for the right to  receive  the  Redemption
                  Price, without interest.

7.     RESTRICTION ON REDEMPTIONS AND
       OTHER ACQUISITIONS OF CERTAIN STOCK

                  Except  in the  case of  repurchases  of  Common  Stock by the
Corporation  pursuant to Article II, Section 7 of the Bylaws of the Corporation,
the   Corporation   shall  not  purchase,   redeem  or  otherwise   acquire  for
consideration, directly or indirectly, any shares of Cumulative Preferred Stock,
Parity  Dividend  Securities,  Parity  Liquidation  Securities,  Junior Dividend
Securities or Junior  Liquidation  Securities  unless on or prior to the date of
such purchase,  redemption or acquisition full cumulative dividends have been or
contemporaneously are declared in compliance with Section 4(a) hereof, and a sum
set apart sufficient for such payment, on the Cumulative Preferred Stock for all
Dividend  Periods  terminating  on or prior to such  date.  Notwithstanding  the
foregoing,  the  Corporation  may acquire  Cumulative  Preferred  Stock,  Parity
Dividend Securities,  Parity Liquidation Securities,  Junior Dividend Securities
or Junior  Liquidation  Securities (the "Replaced  Securities") as a result of a
reclassification,  exchange or conversion of the Replaced Securities solely into
or for other Capital Stock of the Corporation (the "Replacing  Securities"),  or
through the use solely of the proceeds of a substantially  simultaneous  sale of
Replacing  Securities,  provided in any such case that the Replacing  Securities
are no higher in priority with respect to the Cumulative Preferred Stock and the
Non-Cumulative  Preferred  Stock,  as to  either  dividend  rights  or rights on
liquidation, dissolution and winding-up, than the Replaced Securities.

8.     VOTING RIGHTS

                  The Cumulative  Preferred Stock,  except as otherwise required
by law, shall be non-voting.

9.     MUTILATED OR MISSING CUMULATIVE PREFERRED STOCK CERTIFICATES

                  If any of the Cumulative Preferred Stock certificates shall be
mutilated,  lost, stolen or destroyed,  the Corporation shall issue, in exchange
and substitution for and upon cancellation of the mutilated Cumulative Preferred
Stock certificate,  or in lieu of and substitution for the Cumulative  Preferred
Stock certificate lost,  stolen or destroyed,  a new Cumulative  Preferred Stock
certificate  of like tenor and  representing  an equivalent  number of shares of
Cumulative  Preferred Stock,  but only upon receipt of evidence  satisfactory to
the Corporation of such loss, theft or destruction of such Cumulative  Preferred
Stock certificate and indemnity and bond, if requested.


                                     A-2-8

<PAGE>



10.    REISSUANCE OF CUMULATIVE PREFERRED STOCK

                  Shares of Cumulative Preferred Stock that have been issued and
reacquired in any manner,  including  shares purchased or redeemed or exchanged,
shall (upon  compliance with any applicable  provisions of the laws of the State
of New  York)  have the  status of  authorized  and  unissued  shares of Class A
Preferred  Stock  of  the  Corporation  undesignated  as to  series  and  may be
redesignated  and  reissued as part of any series of Class A Preferred  Stock of
the Corporation.

11.    BUSINESS DAY

                  If any payment,  redemption  or exchange  shall be required by
the terms hereof to be made on a day that is not a Business  Day,  such payment,
redemption or exchange shall be made on the immediately succeeding Business Day.

12.    HEADINGS OF SUBDIVISIONS

                  The   headings   of  various   subdivisions   hereof  are  for
convenience of reference only and shall not affect the  interpretation of any of
the provisions hereof.

13.    SEVERABILITY OF PROVISIONS

                  If any  right,  preference  or  limitation  of the  Cumulative
Preferred  Stock set forth  herein is invalid,  unlawful or  incapable  of being
enforced  by  reason  of any rule or law or public  policy,  all  other  rights,
preferences  and  limitations set forth herein which can be given effect without
the invalid,  unlawful or unenforceable  right,  preference or limitation shall,
nevertheless,  remain in full  force and  effect,  and no right,  preference  or
limitation herein set forth shall be deemed dependent upon any other such right,
preference or limitation unless so expressed herein.

14.    LIMITATIONS

                  Except as may  otherwise  be  required  by law,  the shares of
Cumulative  Preferred Stock shall not have any powers,  preferences or relative,
participating,  optional or other special  rights other than those  specifically
set  forth  herein or  otherwise  in the  Certificate  of  Incorporation  of the
Corporation.



                                     A-2-9


<PAGE>



       Facsimile  copies of the  Letter of  Transmittal  will be  accepted.  The
Letter of  Transmittal  and any other required  documents  should be sent to the
Exchange Agent at one of the addresses set forth below:

                 The Exchange Agent for the Exchange Offer is:

                       IBJ Schroder Bank & Trust Company

<TABLE>
<S>                                <C>                   <C>

          By Mail:                   By Facsimile        By Hand or Overnight Delivery:
         P.O. Box 84               Transmission (for          One State Street
     Bowling Green Station         eligible financial     Attn: Securities Processing
Attn: Reorganization Operations    institutions only):       Window, Subcellar One
          Department                (212) 858-2611          New York, New York 10004
 New York, New York 10274-0084
</TABLE>


                              To Confirm Facsimile
                              Transmissions Call:
                                 (212) 858-2103
                                 (call collect)





       Questions  or  requests  for  assistance  or  additional  copies  of this
Offering  Circular and the Letter of Transmittal may be directed to the Exchange
Agent at one of its addresses and telephone  numbers set forth above.  Questions
also may be directed to Pro-Fac at the special toll-free numbers established for
this Exchange Offer set forth below. Stockholders may also contact their broker,
dealer,  commercial bank or trust company for assistance concerning the Exchange
Offer.





                           Pro-Fac Cooperative, Inc.
                                 1-800-280-5096




<PAGE>

THE  EXCHANGE OFFER  IS BEING MADE  PURSUANT TO THE  EXEMPTION FROM REGISTRATION
AFFORDED BY  SECTION 3(A)(9)  OF THE  SECURITIES ACT  OF 1933.  ACCORDINGLY,  NO
COMMISSION  OR OTHER REMUNERATION  WILL BE PAID OR  GIVEN DIRECTLY OR INDIRECTLY
FOR SOLICITING THE EXCHANGE  OF NON-CUMULATIVE PREFERRED  STOCK PURSUANT TO  THE
EXCHANGE OFFER.
 
                             LETTER OF TRANSMITTAL
 
              TO EXCHANGE SHARES OF NON-CUMULATIVE PREFERRED STOCK
                     (LIQUIDATION PREFERENCE $25 PER SHARE)
 
                                       OF
 
                           PRO-FAC COOPERATIVE, INC.
 
                                      FOR
 
                                 SHARES OF ITS
                       CLASS A CUMULATIVE PREFERRED STOCK
                     (LIQUIDATION PREFERENCE $25 PER SHARE)
 
THE  EXCHANGE OFFER  AND WITHDRAWAL  RIGHTS EXPIRE AT  5:00 P.M.,  NEW YORK CITY
TIME, ON TUESDAY, OCTOBER 10, 1995, UNLESS THE EXCHANGE OFFER IS EXTENDED.
 
                      The Exchange Agent for the Offer is:
 
                       IBJ SCHRODER BANK & TRUST COMPANY

<TABLE>
<S>                                           <C>                                          <C>
                  By Mail:                                    By Facsimile                    By Hand or Overnight Delivery:
                P.O. Box 84                                Transmission (for                        One State Street
           Bowling Green Station                           eligible financial                  Attn: Securities Processing
      Attn: Reorganization Operations                     institutions only):                     Window, Subcellar One
                 Department                                  (212) 858-2611                    New York, New York 10004
       New York, New York 10274-0084
 
                                                          To Confirm Facsimile
                                                           Transmissions Call:
                                                             (212) 858-2103
                                                             (Call Collect)
</TABLE>
 
     DELIVERY OF THIS INSTRUMENT TO AN ADDRESS OTHER THAN AS SET FORTH ABOVE  OR
TRANSMISSION  OF INSTRUCTIONS VIA A FACSIMILE TRANSMISSION NUMBER OTHER THAN THE
ONE LISTED ABOVE WILL NOT CONSTITUTE A VALID DELIVERY.
 
     THE INSTRUCTIONS IN  THIS LETTER  OF TRANSMITTAL SHOULD  BE READ  CAREFULLY
BEFORE THIS LETTER OF TRANSMITTAL IS COMPLETED.
 
     This Letter of Transmittal is to be used in connection with the delivery of
shares of any and all Non-Cumulative Preferred Stock, whether or not delivery of
such shares is to be made by the instruction of the stockholder set forth herein
or  by the  delivery of certificates  (if any) for  such shares. In  the case of
shares  of   Non-Cumulative  Preferred   Stock  represented   by   certificates,
stockholders  who  cannot deliver  certificates for  such  shares and  all other
documents required  hereby to  the Exchange  Agent by  the Expiration  Date  (as
defined  in the  Offering Circular  referred to  below) must  tender such shares
pursuant to the guaranteed delivery procedure  set forth under the heading  'The
Exchange Offer -- Procedure for Tendering Non-Cumulative Preferred Stock' in the
Offering Circular.
 
     Questions  or requests for assistance or  additional copies of the Offering
Circular and this Letter of Transmittal may be directed to the Exchange Agent at
its addresses  and telephone  numbers  set forth  above. Stockholders  may  also
contact  their broker, dealer,  commercial bank or  trust company for assistance
concerning the Exchange Offer.
<TABLE>
                             DESCRIPTION OF SHARES OF NON-CUMULATIVE PREFERRED STOCK TENDERED
<CAPTION>
<S>                                                                                <C>                  <C>          <C>

                                                                                   SHARES OF NON-CUMULATIVE PREFERRED STOCK
                 NAME(S) AND ADDRESS(ES) OF REGISTERED HOLDER(S)                                TENDERED(1)(2)
  (PLEASE FILL IN, IF BLANK, EXACTLY AS NAME(S) APPEAR(S) ON CERTIFICATE(S), IF       (ATTACH ADDITIONAL SIGNED LIST IF
                                      ANY)                                                        NECESSARY)

                                                                                                    TOTAL NUMBER     
                                                                                                      OF SHARES      NUMBER OF
                                                                                   CERTIFICATE     REPRESENTED BY    SHARES
                                                                                    NUMBER(S)      CERTIFICATE(S)    TENDERED(2)
 
                                                                                   TOTAL SHARES
</TABLE>
 
     (1) If you  desire,  for  your  convenience,  in  lieu  of  completing  the
information  called for below,  you may attach to this Letter of Transmittal the
Statement of Preferred Stock that was sent to you. See Instruction 3.

     (2)  Unless  otherwise  indicated,  it  will be  assumed  that  all  shares
delivered to the Exchange Agent are being tendered. See Instruction 4.
 

 
                    NOTE: SIGNATURES MUST BE PROVIDED BELOW
              PLEASE READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY
 
[ ] CHECK HERE IF TENDERED  SHARES OF NON-CUMULATIVE  PREFERRED STOCK ARE  BEING
    DELIVERED PURSUANT TO A NOTICE OF GUARANTEED DELIVERY PREVIOUSLY SENT TO THE
    EXCHANGE AGENT AND COMPLETE THE FOLLOWING:
 
    Name(s) of Tendering Stockholder(s)  .......................................
    Date of Execution of Notice of Guaranteed Delivery  ................. , 1995
 
    Name of Institution which Guaranteed Delivery  .............................
 
Ladies and Gentlemen:
 
     The  undersigned hereby  tenders to Pro-Fac  Cooperative, Inc.,  a New York
cooperative   corporation   ('Pro-Fac'),   the   above   described   shares   of
Non-Cumulative   Preferred   Stock,   liquidation  preference   $25   per  share
(collectively, except where  the context otherwise  requires, the 'Shares'),  of
Pro-Fac  pursuant  to Pro-Fac's  offer  to exchange  one  share of  its  Class A
Cumulative  Preferred  Stock,   liquidation  preference  $25   per  share   (the
'Cumulative  Preferred Stock'), for  each share of  its Non-Cumulative Preferred
Stock, liquidation preference $25 per share,  upon the terms and subject to  the
conditions  set  forth in  the  Offering Circular,  dated  August 23,  1995 (the
'Offering Circular'),  receipt of  which  is hereby  acknowledged, and  in  this
Letter  of  Transmittal  (which,  together with  any  amendments  or supplements
thereto or hereto, collectively constitute the 'Exchange Offer').
 
     Upon the terms  and subject  to the conditions  of the  Exchange Offer  and
effective  upon acceptance  for exchange  of the  Shares tendered  herewith, the
undersigned hereby tenders, exchanges, sells,  assigns and transfers to or  upon
the   order  of  Pro-Fac,  and  (in  the  case  of  Shares  not  represented  by
certificates)  instructs  Pro-Fac  to  register  such  tender,  exchange,  sale,
assignment  and transfer  of, all right,  title and  interest in and  to all the
Shares that are being  tendered hereby (and  any and all  other Shares or  other
securities  issued or issuable in  respect thereof on or  after August 23, 1995)
and irrevocably constitutes and appoints the Exchange Agent the true and  lawful
agent  and attorney-in-fact of the undersigned  with respect to such Shares (and
all such other  Shares or  securities), with  full power  of substitution  (such
power  of  attorney being  deemed to  be  an irrevocable  power coupled  with an
interest), to (a) present the Shares  (and all such other Shares or  securities)
for  transfer  on  the  books  of Pro-Fac,  including,  in  the  case  of Shares
represented by certificates, by  delivery of certificates  for such Shares  (and
all  such other  Shares or  securities), together,  in any  such case,  with all
accompanying evidences of  transfer and authenticity,  to or upon  the order  of
Pro-Fac  and  (b) receive  all  benefits and  otherwise  exercise all  rights of
beneficial ownership of the  Shares (and all such  other Shares or  securities),
all in accordance with the terms of the Exchange Offer.
 
     The  undersigned  hereby irrevocably  appoints Mr.  Thomas R.  Kalchik, Mr.
William D. Rice  and Mr.  Stephen R.  Wright, and each  of them,  and any  other
designees  of Pro-Fac as the attorneys and proxies of the undersigned, each with
full power  of substitution,  to exercise  all voting  and other  rights of  the
undersigned  in such manner  as each such  attorney and proxy  or its substitute
shall in its sole discretion deem proper with respect to, to execute any written
consent concerning any matter as each such attorney and proxy or its  substitute
shall  in its sole discretion deem proper  with respect to, and to otherwise act
as such attorney and proxy or its  substitute shall in its sole discretion  deem
proper  with  respect to,  all of  the  Shares tendered  hereby which  have been
accepted for exchange by Pro-Fac prior to  the time of any vote or other  action
(and  any and all other Shares or other securities issued or issuable in respect
thereof on or after August 23, 1995), at any meeting of stockholders of  Pro-Fac
(whether  annual or special and whether or not an adjourned meeting), by written
consent or otherwise. These powers of  attorney and proxies are irrevocable  and
are  granted in  consideration of,  and are  effective upon,  the acceptance for
exchange of such Shares by Pro-Fac in accordance with the terms of the  Exchange
Offer.  Such acceptance for exchange shall revoke any other power of attorney or
proxy or written consent granted by the undersigned at any time with respect  to
such  Shares (and all such other Shares  or securities), and no subsequent power
of attorney or proxies will be given or written consents will be executed by the
undersigned (and, if given or executed, will not be deemed to be effective).
 
     The undersigned hereby  represents and  warrants that  the undersigned  has
full  power and  authority to  tender, exchange,  sell, assign  and transfer the
Shares tendered hereby (and any and all other Shares or other securities  issued
or  issuable in  respect thereof on  or after August  23, 1995) and  to give the
instruction set forth herein and that when such Shares are accepted for exchange
by Pro-Fac, Pro-Fac will acquire good  and unencumbered title thereto, free  and
clear  of all liens,  restrictions, charges and encumbrances  and not subject to
any adverse claims. The undersigned will, upon request, execute and deliver,  or
cause  to  be executed  and delivered,  any additional  documents deemed  by the
Exchange Agent or Pro-Fac to be  necessary or desirable to complete the  tender,
exchange,  sale, assignment and transfer of  the Shares tendered hereby (and all
such other Shares or securities).
 
     All authority herein conferred or agreed to be conferred shall survive  the
death  or incapacity of  the undersigned, and any  obligation of the undersigned
hereunder shall be binding upon the heirs, personal representatives,  successors
and  assigns of the  undersigned. Except as  stated in the  Exchange Offer, this
tender is irrevocable.
 
     The undersigned understands that tenders of  Shares pursuant to any one  of
the procedures described in the Offering Circular and in the instructions hereto
will constitute a binding agreement between the undersigned and Pro-Fac upon the
terms and subject to the conditions of the Exchange Offer.

<PAGE>
    Unless otherwise indicated under 'Special Issuance Instructions,' please
issue the certificate for the shares of Cumulative Preferred Stock issuable
upon exchange of the Shares being exchanged in the name(s) of the registered
holder(s) appearing under 'Description of Shares of Non-Cumulative Preferred
Stock Tendered' and return any Shares not tendered or not exchanged to such
registered holder(s). Similarly, unless otherwise indicated under 'Special
Delivery Instructions,' please mail the certificate for the shares of
Cumulative Preferred Stock issuable upon exchange of the Shares being
exchanged, and return any Shares not tendered or not exchanged (and
accompanying documents, as appropriate), to the address(es) of the registered
holder(s) appearing under 'Description of Shares of Non-Cumulative Preferred
Stock Tendered' shown below the undersigned's signature(s). In the event that
both 'Special Issuance Instructions' and 'Special Delivery Instructions' are
completed, please issue the certificate and return any Shares not tendered or
not exchanged (and accompanying documents, as appropriate) in the name(s) of,
and mail said certificate (and accompanying documents, as appropriate) to, the
person(s) so indicated. The undersigned recognizes that Pro-Fac has no
obligation, pursuant to the 'Special Issuance Instructions,' to transfer any
Shares from the name of the registered holder(s) thereof if Pro-Fac does not
accept for exchange any of the Shares so tendered.
 <PAGE>


                        SPECIAL ISSUANCE INSTRUCTIONS
                       (See Instructions 1, 5, 6 and 7)
 
    To be completed ONLY if the certificates for the Cumulative Preferred
  Stock are to be issued in the name of someone other than the undersigned
  and/or if the shares of Non-Cumulative Preferred Stock not exchanged are
  to be registered (or certificates (if any) representing such shares are to
  be issued) in the name of someone other than the undersigned.
 
  Issue certificates to:
 
  Name  ....................................................................
                                   (Please Print)
 
  Address  .................................................................


   .........................................................................
                              (Include Zip Code)
 
   .........................................................................
               (Taxpayer Identification or Social Security No.)


                        SPECIAL DELIVERY INSTRUCTIONS
                       (See Instructions 1, 5, 6 and 7)

    To be completed ONLY if the certificates for the Cumulative Preferred
  Stock and/or if the certificates (if any) representing any shares of
  Non-Cumulative Preferred Stock not exchanged are to be mailed to someone
  other than the undersigned or to the undersigned at an address other than
  that shown below the undersigned's signature(s).
 
  Mail certificates to:
 
  Name  ....................................................................
                                   (Please Print)
 
  Address  .................................................................
 

   .........................................................................
                              (Include Zip Code)
 


<PAGE>


                                   SIGN HERE
 
                  (Please complete Substitute Form W-9 below)

   ...........................................................................

   ...........................................................................
                            Signature(s) of Owner(s)

  Dated:  ............................................................. , 1995

  (Must be signed by registered holder(s) exactly as name(s) appear(s) on a
  security position listing or, in the case of certificated shares, on the
  stock certificate(s) or by person(s) authorized to become registered
  holder(s) by certificates and documents transmitted herewith. If signature
  is by a trustee, executor, administrator, guardian, attorney-in-fact,
  officer of a corporation or other person acting in a fiduciary or
  representative capacity, please set forth full title and see Instruction 5.)
 
       Name(s): ........................................................
                                (Please Print)
 
       .................................................................

       Capacity (full title) (See Instruction 5): ......................

       Address: ........................................................


       .................................................................
                              (Include Zip Code)
       Area Code and
       Telephone Number: ...............................................
       Tax Identification or
       Social Security No.: ............................................

                           GUARANTEE OF SIGNATURE(S)
                   (If Required -- See Instructions 1 and 5)
 
       Authorized Signature: ...........................................

       Name(s): ........................................................
                                (Please Print)
 
       Name of Firm: ...................................................

       Address: ........................................................

       .................................................................
                              (Include Zip Code)

       Area Code and
       Telephone Number: ...............................................

       Dated:  .................................................. , 1995
 

<PAGE>


                              PAYER'S NAME: IBJ SCHRODER BANK & TRUST COMPANY
<TABLE>
<S>                           <C>
 
                                                                            Social Security Number or
                                                                          Employer Identification Number
                              Part 1 -- PLEASE PROVIDE YOUR TIN IN
                              THE BOX AT RIGHT AND CERTIFY BY
                              SIGNING AND DATING BELOW.
                                                                      ......................................
                              Part 2 -- Certification -- Under penalties of perjury, I certify that:
SUBSTITUTE                    (1) The number shown on this form is my correct Taxpayer Identification Number
Form W-9                          (or I am waiting for a number to be issued to me) and
Department of the Treasury    (2) I am not subject to backup withholding because: (a) I am exempt from
Internal Revenue Service          backup withholding, or (b) I have not been notified by the Internal Revenue
                                  Service (the 'IRS') that I am subject to backup withholding as a result of
                                  a failure to report all interest or dividends, or (c) the IRS has notified
                                  me that I am no longer subject to backup withholding.
                                  Certification Instructions -- You must cross out Item (2) above if you have
Payer's Request For               been notified by the IRS that you are currently subject to backup withholding
Taxpayer Identification           because of under-reporting interest or dividends on your tax return.
Number ('TIN')                    However, if after being notified by the IRS that you were subject to backup
                                  withholding you received another notification from the IRS that you are no
                                  longer subject to backup withholding, do not cross out such Item (2).
 
                                                                                                   
                              SIGNATURE  ....................   DATE  .................... , 1995  Part 3 --
                                                                                                   Awaiting
                                                                                                   TIN # [ ]
</TABLE>

    NOTE: FAILURE TO COMPLETE AND RETURN THIS FORM MAY RESULT IN BACKUP
WITHHOLDING OF 31% OF ANY PAYMENTS MADE TO YOU PURSUANT TO THE EXCHANGE OFFER.
PLEASE REVIEW THE ENCLOSED GUIDELINES FOR CERTIFICATION OF TAXPAYER
IDENTIFICATION NUMBER ON SUBSTITUTE FORM W-9 FOR ADDITIONAL DETAILS.
 
    YOU MUST COMPLETE THE FOLLOWING CERTIFICATE IF YOU CHECKED THE BOX IN PART
3 OF SUBSTITUTE FORM W-9.
 
            CERTIFICATE OF AWAITING TAXPAYER IDENTIFICATION NUMBER
 
    I certify under penalties of perjury that a taxpayer identification number
has not been issued to me, and either (1) I have mailed or delivered an
application to receive a taxpayer identification number to the appropriate
Internal Revenue Service Center or Social Security Administration Office, or
(2) I intend to mail or deliver an application in the near future. I
understand that if I do not provide a taxpayer identification number by the
time of payment, 31% of all reportable payments made to me will be withheld,
but that such amounts will be refunded to me if I then provide a taxpayer
identification number within sixty (60) days.
 
Signature  .........................     Date  ........................ , 1995
<PAGE>
                                  INSTRUCTIONS
         FORMING PART OF THE TERMS AND CONDITIONS OF THE EXCHANGE OFFER
 
     1.  Guarantee  of  Signatures.  Except  as  otherwise  provided  below, all
signatures on this Letter of Transmittal  must be guaranteed by a bank,  broker,
dealer,  credit union, savings association or other entity that is a member of a
recognized Medallion Program  approved by The  Securities Transfer  Association,
Inc.  (an 'Eligible Institution'). Signatures on this Letter of Transmittal need
not be guaranteed (a) if this Letter of Transmittal is signed by the  registered
holder(s)  of the Shares tendered herewith and such holder(s) have not completed
the instruction  entitled  'Special Issuance  Instructions'  on this  Letter  of
Transmittal  or (b) if such  Shares are tendered for  the account of an Eligible
Institution. See Instruction 5.
 
     2. Delivery of Letter of Transmittal and Shares. This Letter of Transmittal
is to be used for  the tender of all  shares of Non-Cumulative Preferred  Stock,
whether  or  not represented  by a  certificate. A  properly completed  and duly
executed Letter of Transmittal  (or facsimile thereof)  and any other  documents
required by this Letter of Transmittal must be received by the Exchange Agent at
one  of its addresses set forth on the  front page of this Letter of Transmittal
by the  Expiration Date.  In addition,  in  the case  of Shares  represented  by
certificates   which  are  to   be  delivered  by   physical  delivery  of  such
certificates, such certificates, together with  any other documents required  by
this  Letter  of Transmittal,  must be  received  by the  Exchange Agent  by the
Expiration Date.
 
     In the case of Shares represented by certificates, stockholders who  cannot
deliver  certificates for  such Shares and  all other required  documents to the
Exchange Agent by the  Expiration Date must tender  such Shares pursuant to  the
guaranteed  delivery  procedure set  forth in  the  Offering Circular  under the
caption 'The Exchange Offer -- Procedure for Tendering Non-Cumulative  Preferred
Stock.'  Pursuant to such procedure: (a) such  tender must be made by or through
an Eligible Institution, (b)  a properly completed and  duly executed Notice  of
Guaranteed  Delivery  substantially  in the  form  provided by  Pro-Fac  must be
received by the Exchange Agent by  the Expiration Date and (c) the  certificates
for  such Shares  (if any), as  well as  a properly completed  and duly executed
Letter of Transmittal (or facsimile thereof) and any other documents required by
this Letter of Transmittal, must be received by the Exchange Agent within  three
NASDAQ  trading days after  the date of  execution of such  Notice of Guaranteed
Delivery, all  as provided  in  the Offering  Circular  under the  caption  'The
Exchange Offer -- Procedure for Tendering Non-Cumulative Preferred Stock.'
 
     THE  METHOD OF DELIVERY OF SHARES, THIS LETTER OF TRANSMITTAL AND ALL OTHER
REQUIRED DOCUMENTS IS AT  THE OPTION AND RISK  OF THE TENDERING STOCKHOLDER.  IF
CERTIFICATES  FOR SHARES ARE  SENT BY MAIL, REGISTERED  MAIL WITH RETURN RECEIPT
REQUESTED, PROPERLY  INSURED,  IS RECOMMENDED.  IN  ALL CASES,  SUFFICIENT  TIME
SHOULD  BE  ALLOWED TO  ENSURE  TIMELY DELIVERY  TO  THE EXCHANGE  AGENT  BY THE
EXPIRATION DATE.
 
     No alternative, conditional or contingent tenders will be accepted, and  no
fractional Shares will be exchanged. By executing this Letter of Transmittal (or
facsimile  thereof), the tendering  stockholder waives any  right to receive any
notice of the acceptance for exchange of the Shares.
 
     3. Use  of Statement  of  Preferred Stock;  Inadequate  Space. In  lieu  of
completing  the boxes entitled 'Certificate  Number(s),' 'Total Number of Shares
Represented by Certificate(s)' and 'Number  of Shares Tendered,' you may  attach
to  this Letter of Transmittal the Statement of Preferred Stock that was sent to
you with  this  Letter of  Transmittal.  You  should indicate  clearly  on  that
Statement  the Shares that are  to be tendered. If  the space provided herein is
inadequate and you do not use your Statement of Preferred Stock, the certificate
numbers and/or the  number of  Shares should be  listed on  a separate  schedule
attached hereto.
 
     4.  Partial Tenders. If fewer than all the Shares delivered to the Exchange
Agent are to be tendered, fill in the number of Shares which are to be  tendered
in  the box entitled 'Number of Shares  Tendered' or, if you are submitting your
Statement of Preferred Stock  with this Letter of  Transmittal, indicate on  the
Statement the Shares that are to be tendered. In such case, a written statement,
or  (in the case of  Shares represented by certificates)  a new certificate, for
the remainder of the Shares not tendered  will be sent to the person(s)  signing
this  Letter of Transmittal, unless otherwise provided in the appropriate box on
this Letter of Transmittal, as promptly as practicable following the  expiration
or termination of the Exchange Offer. All Shares delivered to the Exchange Agent
will be deemed to have been tendered unless otherwise indicated.
 
     5.  Signatures on Letter of Transmittal;  Stock Powers and Endorsements. If
this Letter of Transmittal is signed  by the registered holder(s) of the  Shares
tendered hereby, the signature(s) must correspond with the name(s) as written on
the  stock records or,  in the case of  certificated Shares, on  the face of the
certificates, without alteration, enlargement or any change whatsoever.
 
     If any of  the Shares tendered  hereby are held  of record by  two or  more
joint owners, all such owners must sign this Letter of Transmittal.
 
<PAGE>

     If  any of the Shares tendered hereby are registered in different names, it
will be  necessary to  complete, sign  and submit  as many  separate Letters  of
Transmittal as there are different registrations.
 
     If  this Letter of Transmittal is signed by the registered holder(s) of the
Shares tendered hereby,  no endorsements  of certificates (if  any) or  separate
stock  powers are required unless issuance  of the certificates representing the
Cumulative Preferred  Stock  is  to be  made,  or  Shares not  tendered  or  not
exchanged  are  to  be  returned, in  the  name  of any  person  other  than the
registered holder(s). Signatures on any  such certificates or stock powers  must
be guaranteed by an Eligible Institution.
 
     If  this  Letter  of Transmittal  is  signed  by a  person  other  than the
registered holder(s) of the Shares  tendered hereby, this Letter of  Transmittal
must  be accompanied  by appropriate  stock powers,  or, in  the case  of Shares
represented by certificates, such certificates must be endorsed, in either  case
signed exactly as the name(s) of the registered holder(s) appear(s) in Pro-Fac's
stock  records or, in the  case of certificated Shares,  on the certificates for
such Shares.  Signature(s) on  any such  stock powers  or certificates  must  be
guaranteed by an Eligible Institution.
 
     If  this Letter of Transmittal or any  stock power or certificate is signed
by a trustee, executor, administrator, guardian, attorney-in-fact, officer of  a
corporation  or other person  acting in a  fiduciary or representative capacity,
such person should so indicate when signing, and proper evidence satisfactory to
Pro-Fac of the authority of such person so to act must be submitted.
 
     6. Stock Transfer  Taxes. Pro-Fac will  pay any stock  transfer taxes  with
respect  to the  exchange of  any Shares tendered  and accepted  pursuant to the
Exchange Offer. If,  however, certificates  for the  Cumulative Preferred  Stock
issuable  upon exchange of the Shares tendered hereby, or Shares not tendered or
not exchanged, are to  be registered in  the name of any  person other than  the
registered holder(s), the amount of any stock transfer taxes (whether imposed on
the  registered holder(s), such other person or otherwise) payable on account of
the transfer to such person  must be paid to Pro-Fac  or the Exchange Agent  (or
the  transferee must  establish to the  satisfaction of Pro-Fac  that such taxes
have been paid or need not be  paid) before the Cumulative Preferred Stock  will
be issued or such Shares will be registered.
 
     Except  as provided  in this  Instruction 6, it  will not  be necessary for
Transfer Tax Stamps to be  affixed to the certificates  (if any) listed in  this
Letter of Transmittal.
 
     7.  Special Issuance and Delivery Instructions. If the certificates for the
Cumulative Preferred Stock issuable upon exchange of the Shares tendered  hereby
are  to  be issued,  or  any Shares  not  tendered or  not  exchanged are  to be
returned, in the name of a person  other than the person(s) signing this  Letter
of  Transmittal or  if the  certificates for  the Cumulative  Preferred Stock or
certificates (if any) for Shares not tendered or not exchanged are to be  mailed
to someone other than the person(s) signing this Letter of Transmittal or to the
person(s) signing this Letter of Transmittal at an address other than that shown
above, the appropriate boxes on this Letter of Transmittal should be completed.
 
     8.  Waiver  of Conditions.  Subject  to the  terms  of the  Exchange Offer,
Pro-Fac reserves the absolute right in its  sole discretion to waive any of  the
specified  conditions of the Exchange Offer, in whole or in part, in the case of
any Shares tendered.
 
     9. 31% Backup Withholding; Substitute  Form W-9. Under U.S. Federal  income
tax  law,  a stockholder  whose  tendered Shares  are  accepted for  exchange is
required to provide the Exchange Agent with such stockholder's correct  taxpayer
identification  number ('TIN')  on Substitute  Form W-9  above. If  the Exchange
Agent is not  provided with the  correct TIN, the  Internal Revenue Service  may
subject  the stockholder to  a $50 penalty.  In addition, payments  made to such
stockholder with respect to the Shares or the Cumulative Preferred Stock may  be
subject to 31% backup withholding.
 
     Certain  stockholders (including among others, all corporations and certain
foreign individuals) are not subject  to these backup withholding and  reporting
requirements.  In  order  for  a  foreign individual  to  qualify  as  an exempt
recipient, the stockholder  must submit a  Form W-8, signed  under penalties  of
perjury,  attesting  to  that individual's  exempt  status.  A Form  W-8  can be
obtained from the Exchange Agent. See the enclosed 'Guidelines for Certification
of Taxpayer Identification Number on Substitute Form W-9' for more instructions.
 
     Backup withholding is not an additional  tax. Rather, the tax liability  of
persons  subject to  backup withholding  will be  reduced by  the amount  of tax
withheld. If withholding  results in an  overpayment of taxes,  a refund may  be
obtained   from  the  Internal  Revenue  Service,  provided  that  the  required
information is given to the Internal Revenue Service.
 
     The box  in Part  3  of the  Substitute  Form W-9  may  be checked  if  the
tendering  stockholder has not  been issued a TIN  and has applied  for a TIN or
intends to apply for a TIN in the near future. If the box in Part 3 is  checked,
the  stockholder or other  payee must also complete  the Certificate of Awaiting
Taxpayer Identification Number above in order to avoid backup withholding.
 
     The stockholder  is required  to give  the Exchange  Agent the  TIN  (e.g.,
social security number or employer identification number) of the record owner of
the  Shares or of the last transferee appearing on the transfers attached to, or
endorsed on, 

<PAGE>

the Shares.  If the Shares are  in more than one name or are not  in the name of
the actual owner, consult the enclosed 'Guidelines for Certification of Taxpayer
Identification Number on Substitute Form  W-9'  for additional guidance on which
number to report.
 
     10. Requests for Assistance or  Additional Copies. Requests for  assistance
or additional copies of the Offering Circular and this Letter of Transmittal may
be obtained from the Exchange Agent at its address or telephone number set forth
above.  Questions or  requests for  assistance may  be directed  to the Exchange
Agent.
 
     11.  Lost,  Destroyed  or  Stolen  Certificates.  In  the  case  of  Shares
represented by certificates, if any such certificate has been lost, destroyed or
stolen,   the  stockholder  should  promptly  notify  the  Exchange  Agent.  The
stockholder will then be instructed as to the steps that must be taken in  order
to  replace the certificate(s). This Letter of Transmittal and related documents
cannot be  processed  until  the  procedures for  replacing  lost  or  destroyed
certificates have been followed.
 
     12.  Acceptance  of Tendered  Shares.  Upon the  terms  and subject  to the
conditions of the Exchange Offer, Pro-Fac  will have accepted for exchange  (and
thereby  exchanged) Shares  validly tendered and  not withdrawn as,  if and when
Pro-Fac gives oral or written notice to the Exchange Agent of its acceptance  of
the tenders of such Shares pursuant to the Exchange Offer.
 
     13.  Withdrawal Rights. Tendered  Shares may be  withdrawn only pursuant to
the procedures set  forth under the  heading 'The Exchange  Offer --  Withdrawal
Rights' in the Offering Circular.

<PAGE>
            GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION
                         NUMBER ON SUBSTITUTE FORM W-9
 
     GUIDELINES  FOR DETERMINING  THE PROPER  IDENTIFICATION NUMBER  TO GIVE THE
PAYER -- Social Security numbers have nine digits separated by two hyphens: i.e.
000-00-0000. Employer identification numbers have nine digits separated by  only
one  hyphen: i.e. 00-0000000. The table below  will help determine the number to
give the payer.
 
<TABLE>
<CAPTION>
                                      GIVE THE
FOR THIS TYPE OF ACCOUNT:             SOCIAL SECURITY
                                      NUMBER OF --
<S>                                   <C>
1. An individual's account            The individual
2. Two or more individuals (joint     The actual owner of the
   account)                           account or, if combined
                                      funds, any one of the
                                      individuals(1)
3. Custodian account of a minor       The minor(2)
   (Uniform Gift to Minors Act)
4. (A)The usual revocable savings     The grantor-trustee(1)
      trust account (grantor is
      also trustee)
   (B)So-called trust account that    The actual owner(1)
      is not a legal or valid trust
      under State law
 5. Sole proprietorship account       The owner(3)
</TABLE>

<TABLE>
<CAPTION>
                                      GIVE THE EMPLOYER
FOR THIS TYPE OF ACCOUNT:             IDENTIFICATION
                                      NUMBER OF --
<S>                                   <C>
 6. A valid trust, estate, or         The legal entity (Do not
    pension trust                     furnish the identifying
                                      number of the personal
                                      representative or trustee
                                      unless the legal entity
                                      itself is not designated in
                                      the account title.)(4)
 7. Corporate account                 The corporation
 8. Religious, charitable, or         The organization
    educational organization account
 9. Partnership                       The partnership
10. Association, club, or other       The organization
    tax-exempt organization
11. A broker or registered nominee    The broker or nominee
12. Account with the Department of    The public entity
    Agriculture in the name of a
    public entity (such as a State or
    local government, school
    district, or prison) that
    receives agricultural program
    payments
</TABLE>

(1) List first and circle the name of the person whose number you furnish.
 
(2) Circle the minor's name and furnish the minor's social security number.
 
(3) Show the name of the owner. You  may also enter your business name. You  may
    use your Social Security Number or Employer Identification Number.
 
(4) List first and circle the name of the legal trust, estate, or pension trust.
 
NOTE: If no name is circled when there is more than one name, the number will be
considered to be that of the first name listed.
 
OBTAINING A NUMBER
 
     If  you don't have a taxpayer identification  number or you don't know your
number, obtain Form SS-5, Application for a Social Security Number Card, or Form
SS-4, Application for Employer Identification Number, at the local office of the
Social Security Administration or the Internal  Revenue Service and apply for  a
number.
 
PAYEES EXEMPT FROM BACKUP WITHHOLDING
 
     Payees  specifically  exempted  from  backup  withholding  on  ALL payments
include the following:
 
           A corporation.
 
           A financial institution.
 
           An  organization  exempt  from  tax  under  section  501(a),  or   an
           individual retirement plan.
 
           The United States or any agency or instrumentality thereof.
 
           A State, the District of Columbia, a possession of the United States,
           or any subdivision or instrumentality thereof.
 
           A   foreign  government,   a  political  subdivision   of  a  foreign
           government, or any agency or instrumentality thereof.
 
           An international  organization  or  any  agency,  or  instrumentality
           thereof.
 
           A  registered dealer in  securities or commodities  registered in the
           U.S. or a possession of the U.S.
 
           A real estate investment trust.
 
           A common trust fund operated by a bank under section 584(a).


<PAGE>
 
           An exempt charitable remainder trust, or a non-exempt trust described
           in section 4947(a)(1).
 
           An entity registered at all times under the Investment Company Act of
           1940.
 
           A foreign central bank of issue.
 
     Payments of  dividends and  patronage dividends  not generally  subject  to
backup withholding include the following:
 
           Payments  to nonresident aliens subject  to withholding under section
           1441.
 
           Payments to partnerships not  engaged in a trade  or business in  the
           U.S. and which have at least one nonresident partner.
 
           Payments of patronage dividends where the amount received is not paid
           in money.
 
           Payments made by certain foreign organizations.
 
     Payments  of interest not  generally subject to  backup withholding include
the following:
 
           Payments of interest on obligations issued by individuals. NOTE:  You
           may be subject to backup withholding if this interest is $600 or more
           and  is paid in the  course of the payer's  trade or business and you
           have not provided your correct taxpayer identification number to  the
           payer.
 
           Payments  of tax-exempt interest (including exempt-interest dividends
           under section 852).
 
           Payments described in section 6049(b)(5) to non-resident aliens.
 
           Payments on tax-free covenant bonds under section 1451.
 
           Payments made by certain foreign organizations.
 
     Exempt payees  described  above should  file  Form W-9  to  avoid  possible
erroneous  backup  withholding.  FILE THIS  FORM  WITH THE  PAYER,  FURNISH YOUR
TAXPAYER IDENTIFICATION NUMBER,  WRITE 'EXEMPT'  ON THE  FACE OF  THE FORM,  AND
RETURN  IT TO THE PAYER.  IF THE PAYMENTS ARE  INTEREST, DIVIDENDS, OR PATRONAGE
DIVIDENDS, ALSO SIGN AND DATE THE FORM.
 
     Certain payments other than  interest, dividends, and patronage  dividends,
that  are not subject  to information reporting  are also not  subject to backup
withholding. For details,  see the  regulations under  sections 6041,  6041A(a),
6045, and 6050A.
 
     Privacy  Act Notice --  Section 6109 requires  most recipients of dividend,
interest, or other payments  to give taxpayer  identification numbers to  payers
who  must report the  payments to IRS.  IRS uses the  numbers for identification
purposes. Payers  must  be given  the  numbers  whether or  not  recipients  are
required  to file  tax returns.  Payers must  generally withhold  31% of taxable
interest, dividend, and certain other payments to a payee who does not furnish a
taxpayer identification number to a payer. Certain penalties may also apply.
 
PENALTIES
 
     (1) PENALTY FOR FAILURE TO FURNISH TAXPAYER IDENTIFICATION NUMBER -- If you
fail to furnish your taxpayer identification number to a payer, you are  subject
to  a  penalty of  $50  for each  such  failure unless  your  failure is  due to
reasonable cause and not to willful neglect.
 
     (2) CIVIL PENALTY FOR FALSE INFORMATION  WITH RESPECT TO WITHHOLDING --  If
you  make  a  false statement  with  no  reasonable basis  which  results  in no
imposition of backup withholding, you are subject to a penalty of $500.
 
     (3)   CRIMINAL   PENALTY   FOR   FALSIFYING   INFORMATION   --   Falsifying
certifications  or affirmations may subject  you to criminal penalties including
fines and/or imprisonment.
 
             FOR ADDITIONAL INFORMATION CONTACT YOUR TAX CONSULTANT
                        OR THE INTERNAL REVENUE SERVICE.
 
                      The Exchange Agent for the Offer is:
 
                       IBJ SCHRODER BANK & TRUST COMPANY
 
<TABLE>
<S>                                           <C>                                          <C>
                  By Mail:                                    By Facsimile                    By Hand or Overnight Delivery:
                P.O. Box 84                                Transmission (for                        One State Street
           Bowling Green Station                           eligible financial                  Attn: Securities Processing
      Attn: Reorganization Operations                     institutions only):                     Window, Subcellar One
                 Department                                  (212) 858-2611                    New York, New York 10004
       New York, New York 10274-0084
 
                                                          To Confirm Facsimile
                                                          Transmissions Call:
                                                            (212) 858-2103
                                                             (Call Collect)
</TABLE>







                         NOTICE OF GUARANTEED DELIVERY

                       Of NON-CUMULATIVE PREFERRED STOCK
                     (liquidation preference $25 per share)
                                       of
                           PRO-FAC COOPERATIVE, INC.


         As set forth under the heading "The  Exchange  Offer --  Procedure  for
Tendering  Non-Cumulative  Preferred Stock" in the Offering Circular (as defined
below),  this Notice of Guaranteed  Delivery,  or one  substantially in the form
hereof,  must be used to accept the Exchange Offer (as defined below) if, in the
case of Shares (as defined below) represented by certificates, such certificates
are not immediately  available or time will not permit all required documents to
reach IBJ Schroder  Bank & Trust  Company (the  "Exchange  Agent")  prior to the
Expiration  Date (as defined under the heading "The  Exchange  Offer -- Terms of
the  Exchange  Offer" in the Offering  Circular).  Such form may be delivered by
hand, facsimile  transmission or mailed to the Exchange Agent and must include a
guarantee by an Eligible Institution (as defined under the heading "The Exchange
Offer --  Procedure  for  Tendering  Non-Cumulative   Preferred  Stock"  in  the
Offering Circular).

                      The Exchange Agent for the Offer is:

                       IBJ Schroder Bank & Trust Company

<TABLE>
<S>                               <C>                  <C>      

             By Mail:                  By Facsimile         By Hand or Overnight Delivery:
          P.O. Box 84                Transmission (for            One State Street
     Bowling Green Station           eligible financial      Attn: Securities Processing
Attn: Reorganization Operations      institutions only):         Window, Subcellar One
            Department                 (212) 858-2611           New York, New York 10004
 New York, New York 10274-0084  
</TABLE>


                                    To Confirm Facsimile
                                     Transmissions Call:
                                       (212) 858-2103
                                       (call collect)



         DELIVERY  OF  THIS  INSTRUMENT   TO  AN  ADDRESS,  OR  TRANSMISSION  OF
INSTRUCTIONS  VIA  A  FACSIMILE  NUMBER, OTHER  THAN AS SET FORTH ABOVE WILL NOT
CONSTITUTE A VALID DELIVERY.

         THIS FORM IS NOT TO BE USED TO GUARANTEE SIGNATURES.  IF A SIGNATURE ON
A LETTER OF TRANSMITTAL IS REQUIRED TO BE GUARANTEED BY AN ELIGIBLE  INSTITUTION
UNDER THE  INSTRUCTIONS  THERETO,  SUCH  SIGNATURE  GUARANTEE MUST APPEAR IN THE
APPLICABLE  SPACE  PROVIDED IN THE  SIGNATURE BOX ON THE  APPROPRIATE  LETTER OF
TRANSMITTAL.


<PAGE>



Ladies and Gentlemen:

         The undersigned hereby tenders to Pro-Fac Cooperative, Inc., a New York
cooperative  corporation  ("Pro-Fac"),   upon  the  terms  and  subject  to  the
conditions set forth in Pro-Fac's Offering Circular,  dated August 23, 1995 (the
"Offering  Circular"),  and the related Letter of Transmittal  (which,  together
with  any  amendments  or  supplements  thereto,   collectively  constitute  the
"Exchange Offer"), receipt of which is hereby acknowledged, _____________ shares
of  Non-Cumulative   Preferred  Stock,  liquidation  preference  $25  per  share
(collectively,  the "Shares"),  of Pro-Fac,  pursuant to the guaranteed delivery
procedure  set forth in the Offering  Circular  under the heading "The  Exchange
Offer -- Procedure for Tendering Non-Cumulative Preferred Stock".


Name(s) of Record Holder(s):----------------------------------------------------

Certificate No(s).
(if applicable and if available):-----------------------------------------------

 (Please Print)

                               Address(es):-------------------------------------

                               -------------------------------------------------
                                                  (Zip Code)

                               Area Code and Tel. No.:--------------------------
                                                      (Daytime telephone number)




                                          Signature(s):-------------------------

                                          --------------------------------------

Dated:-------------------------, 1995

                                      -2-

<PAGE>


                                   GUARANTEE
                    (Not to be used for signature guarantee)

                  The  undersigned,  an  Eligible  Institution  (as such term is
defined in the Offering Circular),  hereby guarantees to deliver to the Exchange
Agent, at one of its addresses set forth above,  the  certificates  representing
the  Shares  tendered  hereby,  in proper  form for  transfer,  together  with a
properly completed and duly executed Letter of Transmittal (or a manually signed
facsimile   thereof)  and  any  other  documents   required  by  the  Letter  of
Transmittal, all within three NASDAQ trading days after the date hereof.



Name of Firm:------------------------     --------------------------------------
                                                    (Authorized Signature)

Address:-----------------------------     Name:---------------------------------
                                                    (Please type or print)

-------------------------------------     Title:-------------------------------
                           (Zip Code)

Area Code and Tel. No.:--------------     Date:---------------------------, 1995


NOTE: DO NOT SEND  CERTIFICATES  FOR  SHARES  WITH  THIS  NOTICE  OF  GUARANTEED
      DELIVERY.  CERTIFICATES  FOR  SHARES  SHOULD BE SENT  WITH YOUR  LETTER OF
      TRANSMITTAL.

                                      -3-


<PAGE>
                           PRO-FAC COOPERATIVE, INC.

                               OFFER TO EXCHANGE

                                ONE SHARE OF ITS
                       CLASS A CUMULATIVE PREFERRED STOCK
                     (liquidation preference $25 per share)

                             FOR EACH SHARE OF ITS
                         NON-CUMULATIVE PREFERRED STOCK
                     (liquidation preference $25 per share)

--------------------------------------------------------------------------------
  THE EXCHANGE OFFER AND WITHDRAWAL RIGHTS EXPIRE AT 5:00 P.M., NEW YORK CITY
   TIME, ON TUESDAY, OCTOBER 10, 1995, UNLESS THE EXCHANGE OFFER IS EXTENDED.
--------------------------------------------------------------------------------

                                                                 August 23, 1995

To Brokers, Dealers, Commercial Banks, Trust Companies and Other Nominees:

         Pro-Fac   Cooperative,   Inc.,  a  New  York  cooperative   corporation
("Pro-Fac"),  is  offering  to  exchange  one  share of its  Class A  Cumulative
Preferred  Stock,  liquidation  preference  $25.00  per share  (the  "Cumulative
Stock"),  for each  share of its  Non-Cumulative  Preferred  Stock,  liquidation
preference  $25.00 per share  (collectively,  the "Shares"),  upon the terms and
subject to the conditions set forth in Pro-Fac's Offering Circular, dated August
23,  1995 (the  "Offering  Circular"),  and the  related  Letter of  Transmittal
(which,  together  with any  supplements  or  amendments  thereto,  collectively
constitute the "Exchange Offer").

         For your  information  and for  forwarding to your clients for whom you
hold  Shares  registered  in your  name or in the name of your  nominee,  we are
enclosing the following documents:

         1.       Offering Circular dated August 23, 1995;

         2.       Letter of Transmittal  for your use and for the information of
                  your clients,  together with Guidelines for  Certification  of
                  Taxpayer   Identification   Number  on  Substitute   Form  W-9
                  providing  information  relating to backup  federal income tax
                  withholding;

         3.       Notice  of  Guaranteed  Delivery  to be  used  to  accept  the
                  Exchange  Offer  if,  in the  case of  Shares  represented  by
                  certificates,   such   certificates  and  all  other  required
                  documents  cannot  be  delivered  on a  timely  basis  by  the
                  Expiration Date (as defined in the Offering Circular);

         4.       A form of letter  which may be sent to your  clients for whose
                  accounts  you hold  Shares  registered  in your name or in the
                  name of your nominee,  with space  provided for obtaining such
                  clients' instructions with regard to the Exchange Offer; and



<PAGE>


         5.       A  return  envelope  addressed  to IBJ  Schroder  Bank & Trust
                  Company, the Exchange Agent.

         WE URGE YOU TO CONTACT  YOUR  CLIENTS AS PROMPTLY AS  POSSIBLE.  PLEASE
NOTE THAT THE EXCHANGE OFFER AND WITHDRAWAL RIGHTS EXPIRE AT 5:00 P.M., NEW YORK
CITY TIME, ON TUESDAY, OCTOBER 10, 1995, UNLESS THE EXCHANGE OFFER IS EXTENDED.

         Pro-Fac will not pay any fees or commissions to any broker or dealer or
other person for soliciting  tenders of Shares  pursuant to the Exchange  Offer.
Regular  employees  of Pro-Fac  may  solicit  exchanges  from the holders of the
Shares,  but they will not receive  additional  compensation  therefor.  Pro-Fac
will,  upon request,  reimburse  brokers,  dealers,  commercial  banks and trust
companies for  reasonable and necessary  costs and expenses  incurred by them in
forwarding  materials to their  customers.  Pro-Fac will pay all stock  transfer
taxes  applicable  to its  acceptance  for  exchange  of Shares  pursuant to the
Exchange Offer, subject to Instruction 6 of the Letter of Transmittal.

         The  Exchange  Offer is not being made to, nor will tenders be accepted
from or on behalf of, holders of Shares in any  jurisdiction in which the making
of the Exchange Offer or acceptance  thereof would not be in compliance with the
laws of such jurisdiction.

         Any inquiries you may have with respect to the Exchange Offer should be
addressed to, and  additional  copies of the enclosed  materials may be obtained
from, the Exchange Agent at the addresses and telephone numbers set forth on the
back cover of the Offering Circular.

                                               Very truly yours,

                                               PRO-FAC COOPERATIVE, INC.

NOTHING  CONTAINED  HEREIN OR IN THE ENCLOSED  DOCUMENTS SHALL RENDER YOU OR ANY
OTHER PERSON THE AGENT OF PRO-FAC, THE EXCHANGE AGENT OR ANY AFFILIATE OF EITHER
OF THEM OR AUTHORIZE YOU OR ANY OTHER PERSON TO GIVE ANY  INFORMATION OR USE ANY
DOCUMENT  OR MAKE ANY  STATEMENT  ON BEHALF OF ANY OF THEM WITH  RESPECT  TO THE
EXCHANGE OFFER OTHER THAN THE ENCLOSED  DOCUMENTS AND THE  STATEMENTS  CONTAINED
THEREIN.

                                      -2-



<PAGE>

                           PRO-FAC COOPERATIVE, INC.

                               OFFER TO EXCHANGE

                                ONE SHARE OF ITS
                       CLASS A CUMULATIVE PREFERRED STOCK
                     (liquidation preference $25 per share)

                             FOR EACH SHARE OF ITS
                         NON-CUMULATIVE PREFERRED STOCK
                     (liquidation preference $25 per share)

         
--------------------------------------------------------------------------------
  THE EXCHANGE OFFER AND WITHDRAWAL RIGHTS EXPIRE AT 5:00 P.M., NEW YORK CITY
   TIME, ON TUESDAY, OCTOBER 10, 1995, UNLESS THE EXCHANGE OFFER IS EXTENDED.
--------------------------------------------------------------------------------


To Our Clients:

         Enclosed for your  consideration are the Offering Circular dated August
23,  1995 (the  "Offering  Circular"),  and the  related  Letter of  Transmittal
(which,  together  with any  amendments  or  supplements  thereto,  collectively
constitute the "Exchange  Offer")  relating to an offer by Pro-Fac  Cooperative,
Inc., a New York cooperative corporation  ("Pro-Fac"),  to exchange one share of
its Class A Cumulative Preferred Stock,  liquidation preference $25.00 per share
(the "Cumulative Stock"), for each share of its Non-Cumulative  Preferred Stock,
liquidation preference $25.00 per share (collectively,  the "Shares"),  upon the
terms and subject to the conditions set forth in the Exchange  Offer.  To tender
Shares,  stockholders  must  deliver  the Letter of  Transmittal,  and all other
required   documents,   including,   in  the  case  of  Shares   represented  by
certificates,  the  certificates  for such Shares,  to IBJ Schroder Bank & Trust
Company (the "Exchange Agent") on or prior to the Expiration Date (as defined in
the Offering  Circular  under the heading  "The  Exchange  Offer" --Terms of the
Exchange  Offer").  In the  case of such  Shares  represented  by  certificates,
stockholders  may  tender  such  Shares  pursuant  to  the  guaranteed  delivery
procedures  set forth in the Offering  Circular  under the heading "The Exchange
Offer -- Procedure for Tendering Non-Cumulative Preferred Stock".

         WE ARE THE HOLDER OF RECORD OF SHARES HELD FOR YOUR  ACCOUNT.  A TENDER
OF SUCH  SHARES CAN BE MADE ONLY BY US AS THE HOLDER OF RECORD AND  PURSUANT  TO
YOUR  INSTRUCTIONS.  THE  LETTER OF  TRANSMITTAL  IS  FURNISHED  TO YOU FOR YOUR
INFORMATION  ONLY AND CANNOT BE USED BY YOU TO TENDER SHARES HELD BY US FOR YOUR
ACCOUNT.

         We request  instructions as to whether you wish us to tender any or all
of the Shares  held by us for your  account,  upon the terms and  subject to the
conditions set forth in the Exchange Offer.


<PAGE>




         Your attention is directed to the following:

         1. The exchange rate is one share of Cumulative Stock for each share of
Pro-Fac's  Non-Cumulative  Preferred  Stock,  upon  the terms and subject to the
conditions set forth in the Exchange Offer.

         2. The Exchange  Offer and  withdrawal  rights expire at 5:00 P.M., New
York City time,  on  Tuesday,  October 10,  1995  unless the  Exchange  Offer is
extended by Pro-Fac.  In all cases, the exchange of Shares accepted for exchange
pursuant to the  Exchange  Offer will be made only after  timely  receipt by the
Exchange Agent of a properly  completed and duly executed  Letter of Transmittal
(or  facsimile  thereof)  and any  other  documents  required  by the  Letter of
Transmittal,  including, in the case of Shares represented by certificates,  the
certificates for such Shares.

         3. The Exchange Offer is conditioned  upon,  among other things,  there
being validly tendered by the Expiration Date and not withdrawn at least 500,000
Shares.

         4. Pro-Fac will pay any stock transfer taxes applicable to the exchange
of Shares  pursuant  to the  Exchange  Offer,  except as  otherwise  provided in
Instruction 6 of the Letter of Transmittal.

         If you wish to have us  tender  any or all of your  Shares,  please  so
instruct  us by  completing,  executing,  detaching  and  returning  to  us  the
instruction  form on the  detachable  part  hereof.  An  envelope to return your
instructions to us is enclosed. If you authorize tender of your Shares, all such
Shares  will be tendered  unless  otherwise  specified  on the  detachable  part
hereof.  Your  instructions  to us should be forwarded  promptly to permit us to
submit a tender on your behalf prior to the expiration of the Exchange Offer. If
you do not instruct us to tender your Shares, they will not be tendered.

         The  Exchange  Offer is not being made to, nor will tenders be accepted
from or on behalf of, holders of Shares in any  jurisdiction in which the making
of the Exchange Offer or acceptance  thereof would not be in compliance with the
laws of such jurisdiction.

                                      -2-

<PAGE>


                          Instructions with Respect to

                           PRO-FAC COOPERATIVE, INC.

                               Offer to Exchange

                                One Share of Its
                       Class A Cumulative Preferred Stock
                     (liquidation preference $25 per share)

                             For Each Share of Its
                         Non-Cumulative Preferred Stock
                     (liquidation preference $25 per share)


         The undersigned  acknowledge(s) receipt of your letter and the enclosed
Offering Circular, dated August 23, 1995, and the related Letter of Transmittal,
relating  to the offer by  Pro-Fac  Cooperative,  Inc.,  a New York  cooperative
corporation,  to exchange one share of its Class A Cumulative  Preferred  Stock,
liquidation  preference $25.00,  for each share of its Non-Cumulative  Preferred
Stock, liquidation preference $25.00 per share (collectively, the "Shares").

         This will instruct you to tender the number of Shares  indicated  below
held by you for the  account of the  undersigned,  upon the terms and subject to
the  conditions  set forth in such Offering  Circular and the related  Letter of
Transmittal. Dated: _________________, 1995
                                               ---------------------------------
Number of Shares to be Tendered*
                                               ---------------------------------
---------------------------------                       (Signature(s))

                                               ---------------------------------
                                                     Please Print Names(s)

                                               ---------------------------------

                                               Address
                                                      --------------------------

                                               ---------------------------------
                                                       Include Zip Code

                                               Area Code and
                                               Telephone No.
                                                            --------------------

                                               Taxpayer Identification
                                               or Social Security No.
                                                                     -----------

                                               ---------------------------------
------------
           * Unless otherwise indicated, it will be assumed that all Shares held
by us for your account are to be tendered.

                                      -3-



<PAGE>

                            [Letterhead of Pro-Fac]

                                                                 August 23, 1995

To the Holders of Preferred Stock
  of Pro-Fac Cooperative, Inc.

         As many  of you  may  recall,  last  January  the  members  of  Pro-Fac
authorized five new classes of preferred stock. Pro-Fac's Board of Directors has
decided to use one of those  classes to create a new series of preferred  stock,
which will be offered in exchange  for shares of  Pro-Fac's  existing  preferred
stock.

         The new preferred stock will accrue an annual dividend of $1.72,  which
will be payable  quarterly,  on a cumulative  basis.  In  addition,  Pro-Fac has
applied to list the new preferred  stock on the NASDAQ  National  Market System.
Although the only sure thing when talking about  investments is that there is no
sure thing,  we believe  that the new  preferred  stock should have a larger and
more active market than Pro-Fac's existing preferred stock.

         If you have not already,  you will be receiving in a few days materials
relating to Pro-Fac's  offer to exchange the new preferred stock for your shares
of existing preferred stock. The exchange will be on a share-for-share basis. As
stated in the exchange offer materials,  Pro-Fac has conditioned its offer on at
least 500,000 shares of existing preferred stock being tendered. This is because
a minimum  number of shares of new  preferred  stock  must be issued to meet the
requirements  for NASDAQ listing as well as help ensure a sufficient  market for
the new stock.

         The exchange  offer  materials are fairly lengthy and have been written
to satisfy a number of legal requirements.  We suspect that many of you may have
questions about the materials or the exchange  offer. If you have questions,  we
ask that you call Tom Kalchik, Shari Bonsignore or Kevin Murphy (1-800-280-5096)
at Pro-Fac or your local field  representative (if you are a member).  Questions
of a technical  nature,  such as regarding how to tender your shares,  should be
directed to  representatives  of IBJ  Schroder  Bank & Trust  Company,  which is
acting as the  exchange  agent.  Telephone  numbers for IBJ are  included in the
exchange offer materials.

         To help you in completing  certain forms required by the exchange offer
when tendering your shares of existing  preferred  stock,  we have included with
the Letter of Transmittal (that you have already received or should be receiving
shortly),  a listing of your preferred stock. You may, if you wish,  attach this
list to the Letter of Transmittal  as a description of the preferred  stock that
you own.

         We know that this is coming at a busy time of year for many of you, but
we hope that you will take the time to review the exchange offer materials.

                                                           Sincerely yours,



                                                           Bruce R. Fox
                                                           President






<PAGE>
                     ANOTHER FIRST FOR PRO-FAC COOPERATIVE:
                      PREFERRED STOCK APPROVED FOR NASDAQ1

     ROCHESTER,  NY,  August 23, 1995. . . Pro-Fac  Cooperative,  Inc., a farmer
cooperative based in Rochester,  N.Y.,  announced today that it has commenced an
offer to  exchange  an  existing  class of  preferred  stock  for a new class of
preferred stock.  Upon completion of the exchange offer, the new preferred stock
will be included on the Nasdaq National Market System, a national,  computerized
network of nearly 500 securities market makers.2

     "We believe that this is the first time a cooperative  will have securities
included  on Nasdaq or listed on any  stock  exchange,"  said  Michigan  Pro-Fac
member and board president Bruce Fox. This follows another major `first' for the
company, Fox added. "When Pro-Fac

--------
     1The following is the text of the national press release of Pro-Fac related
to the exchange  offer.  Pro-Fac is also issuing seven  regional  press releases
that are identical to the national press release except as indicated herein.

     2The following  text is included in each of the  respective  regional press
releases:

         a. In  Pennsylvania,  20 members  market  about 20,000 tons of potatoes
         through the Snyder of Berlin  Division of Curtice Burns Foods, a wholly
         owned subsidiary of Pro-Fac.

         b. In Michigan,  200 members market about 35,000 tons of tart cherries,
         apples, asparagus,  blueberries, carrots, plums and peaches through the
         Comstock Michigan Fruit division of Curtice Burns Foods, a wholly owned
         subsidiary of Pro-Fac.

         c. In Illinois, 70 members market about normally 20,000 tons of popcorn
         through the Comstock  Michigan Fruit division of Curtice Burns Foods, a
         wholly owned subsidiary of Pro-Fac.

         d. In Nebraska,  30 members market about normally 9,000 tons of popcorn
         through the Comstock  Michigan Fruit division of Curtice Burns Foods, a
         wholly owned subsidiary of Pro-Fac.

         e. In New York, 265 members market about 330,000 tons of various fruits
         and  vegetables,  including tart cherries,  apples,  snap beans,  sweet
         corn,  peas,  beets,  cabbage  and other  crops  through  the  Comstock
         Michigan  Fruit  division  of  Curtice  Burns  Foods,  a  wholly  owned
         subsidiary of Pro-Fac.

         f. In the Pacific  Northwest,  50 members  market  about 26,000 tons of
         cucumbers  and potatoes  through the Nalley's and Tim's  Cascade  Chips
         divisions of Curtice Burns Foods, a wholly owned subsidiary of Pro-Fac.

         g. In the  Southeast,  11 members  market  about  12,000  tons of leafy
         greens,  southern peas,  turnip roots and chipping potatoes through the
         Southern  Frozen Foods and Snyder of Berlin  (located in  Pennsylvania)
         divisions  of  Curtice  Burns  Foods,  a  wholly  owned  subsidiary  of
         Pro-Fac.


<PAGE>


PRO-FAC EXCHANGE OFFER (p.2)


Cooperative  acquired  Curtice Burns Foods in November 1994, it was, to the best
of our  knowledge,  the  first  time a  cooperative  purchased  a  publicly-held
company.  "We're very excited that the National  Association of Security Dealers
(NASD) agreed to include our preferred  stock," he continued.  "Pro-Fac has been
an  innovator  since its  founding,  35 years ago,  and we continue to break new
ground with this preferred stock."

     Details of the exchange offer have been sent to the Cooperative's preferred
stock  shareholders.  The  offer is  expected  to expire on  October  10,  1995.
Shareholders are being offered the opportunity to exchange, on a share-for-share
basis,  their  shares  of  Pro-Fac's  non-cumulative  preferred  stock  for  new
cumulative  preferred  stock of Pro-Fac.  Both the old and the new shares have a
liquidation value of $25 per share. Terms of the new cumulative  preferred stock
include a fixed,  cumulative  dividend of $1.72 annually,  payable  quarterly at
$.43 per share.  A cumulative  dividend  means that dividends not paid for prior
quarters will accumulate, whereas the non-cumulative preferred stock had no such
requirement.

     The  offer  is  conditioned  upon at least  500,000  shares  being  validly
tendered and not withdrawn by the  expiration of the exchange  offer.  There are
currently over 3,000,000  shares of the old  non-cumulative  stock  outstanding,
held by about 2,100 shareholders.

     Pro-Fac is an  agricultural  marketing  cooperative  with about 650 members
nationwide.  Pro-Fac members received non-cumulative  preferred stock as part of
their  sharing in the earnings of Pro-Fac,  and they were free to sell the stock
to other members or non-members of the Cooperative.  However, the non-cumulative
preferred  stock has been an illiquid  investment,  and an active trading market
never developed.

     "Pro-Fac's  board and management have been  considering how to increase the
liquidity  of our  preferred  stock," Fox  explained.  "We believe  that the new
cumulative  preferred  stock may provide  that  liquidity  and help  establish a
market price."  Pro-Fac's entry into the Nasdaq National Market provides brokers
and  others  with  immediate  access  to the best bid and ask  prices  and other
information  about its shares  throughout  the  trading  day.  Those  prices are
available  on  more  than  200,000  electronic  terminals  in  brokers'  offices
throughout  the United  States and the world.  Trading data is also  distributed
widely through wire services for selective dissemination by newspapers and radio
and television stations.


<PAGE>


PRO-FAC EXCHANGE OFFER (p.3)


     Pro-Fac Cooperative members grow fruits,  grains and vegetables for Curtice
Burns Foods.  Curtice Burns[, a wholly-owned  subsidiary of Pro-Fac,]3 processes
and markets a variety of product  lines of regional  branded,  private label and
foodservice  products  through  eight  autonomously  managed  divisions  located
throughout the United States.

--------
3The bracketed language is included only in the national press release.




<PAGE>

                                  STATEMENT OF
                                PREFERRED STOCK


ACCOUNT NAME:

ADDRESS:                                                            MEMBER I.D.#

                               # OF             CERT
SERIES        CERT. #         SHARES           HELD-BY           LIENHOLDER NAME


TOTAL:


HELD-BY:

OUR RECORDS  INDICATE  THAT  CERTIFICATES  WERE ISSUED TO YOU FOR ONE OR MORE OF
YOUR  SHARES  OF  PREFERRED  STOCK.  THIS IS SHOWN BY THE  WORD  "OWNER"  IN THE
"HELD-BY"  COLUMN.  THOSE  CERTIFICATES  MUST BE SUBMITTED WITH THE  TRANSMITTAL
LETTER TO THE EXCHANGE  AGENT (IBJ  SCHRODER BANK AND TRUST) BEFORE THE EXCHANGE
CAN BE  COMPLETED.  IF THE  CERTIFICATES  HAVE  BEEN LOST OR  DESTROYED,  PLEASE
CONTACT  IBJ  SCHRODER  BANK AND  TRUST AT  1-212-858-2103  (CALL  COLLECT)  FOR
INSTRUCTIONS CONCERNING THE REPLACEMENT OF LOST OR DESTROYED CERTIFICATES.

LIENHOLDER:

OUR RECORDS INDICATE THAT ONE OR MORE OF YOUR PREFERRED STOCK  CERTIFICATES HAVE
BEEN PLEDGED AS COLLATERAL  FOR A LOAN AND ARE SUBJECT TO A LIEN IN FAVOR OF THE
LENDER WHO IS NAMED ABOVE.  YOU SHOULD CONTACT THE LENDER  IMMEDIATELY TO OBTAIN
THE PROPER RELEASE TO SUBMIT ALONG WITH THE  TRANSMITTAL  LETTER TO THE EXCHANGE
AGENT (IBJ SCHRODER BANK AND TRUST). THIS RELEASE REQUIRES A SIGNATURE GUARANTEE
OR NOTARY.  IF YOU NEED  FURTHER  INFORMATION,  PLEASE  CONTACT IBJ  SCHRODER AT
1-212-858-2103 (CALL COLLECT).



ATTACH THIS  STATEMENT  TO THE LETTER OF  TRANSMITTAL  AS A  DESCRIPTION  OF THE
NON-CUMULATIVE PREFERRED STOCK THAT IS REGISTERED IN YOUR NAME.





<PAGE>

                      EXCHANGE OFFER QUESTIONS AND ANSWERS


1.       Should I exchange my old preferred shares for new shares?

        ANS.:  Pro-Fac cannot give you investment advice, the decision is yours.
However, in making that decision, you should be aware of the following:

         a. The  dividend on the new shares is set at 6.88%,  while any dividend
            paid hereafter on the old shares is likely to be at the minimum rate
            of 6%.

         b. Dividends  on the new  preferred  shares  are  cumulative,  i.e.  if
            Pro-Fac  skips a dividend on those  shares,  it has to make it up in
            the future. This is not the case with the old preferred shares.

         c. Dividends  on the new  preferred  shares will be payable  quarterly,
            while dividends on the old preferred shares are paid to shareholders
            only once a year.

         d. New  preferred  shares  should  have  greater  liquidity,  for it is
            anticipated  that a market will established for those shares through
            NASDAQ.

(See page 4 of the Offering Circular,  "Summary Comparison of Non-Cumulative and
Cumulative  Preferred Stock," pages 6-7 of the Offering Circular,  "The Exchange
Offer -- Background and Purpose of Exchange  Offer,  and "-- Certain  Effects of
the  Exchange  Offer," and Page 16 of the  Offering  Circular,  "Description  of
Preferred Stock," for more information.)

2.       Will there be a market for the old shares?

         ANS.:  The market  probably  will be extremely  limited.  If you do not
exchange  your old  preferred  shares  for the new  preferred  shares,  you will
probably  only be able to sell the old shares by working out a private deal with
someone  interested  in buying them. It is not likely that a market will develop
for the old preferred shares.

<PAGE>
                                       2





(See page 7 of the Offering Circular,  "The Exchange Offer -- Certain Effects of
the Exchange Offer," for more information.)

3.       Will I continue to get a dividend on the old shares if I do not
         exchange them?

         ANS.:  Future  dividends are in the discretion of the Pro-Fac board. It
is  likely  that  Pro-Fac  will  continue  to pay a  dividend  of 6% on the  old
preferred shares,  payable annually as in the past. (See page 18 of the Offering
Circular,  "Description of Preferred Stock --  Non-Cumulative  Preferred Stock,"
for more information.)

4.       What happens if I don't exchange my old shares now? Will I have another
         chance to exchange them later on?

         ANS.:  You'll  continue to own your old shares.  As of now Pro-Fac does
not anticipate that it will make another exchange offer  available.  (See page 6
of the Offering  Circular,  "The  Exchange  Offer --  Background  and Purpose of
Exchange  Offer," and page 12 of the Offering  Circular,  "The Exchange Offer --
Extension  of  Exchange  Offer  Period;   Termination;   Amendments,   for  more
information.)

5.       What is the new preferred stock worth?

         ANS.: The market should determine what it will be worth on a day to day
basis,  just like any other publicly  traded stock.  Presumably the 6.88% annual
return paid on a quarterly will be compared with interest rates and the yield of
other  available  investments.   Should  Pro-Fac  go  out  of  business  and  be
liquidated,  each  share  should be worth  $25,  if there  are  funds  available
sufficient  to pay that  amount.  Pro-Fac  also has the right to redeem  the new
shares at $25 per share;  however,  such  redemption is unlikely -- see the next
item.

(See page 6 of Offering Circular,  "The Exchange Offer -- Background and Purpose
of the Exchange Offer," and page 34 of the Offering Circular,  "Capitalization,"
for more information.)

<PAGE>
                                       3



6.       My old shares used to be worth more than the price at which the new
         shares may trade.  Will that still be true?

         ANS.:  Some of the old shares  used to trade at prices  higher than the
price at which new shares may trade.  However,  the price of the old shares then
was probably  significantly  affected by a redemption  program by which  Pro-Fac
redeemed some of the oldest series of its preferred  shares at the $25 par value
at  which  it was  issued.  Redemption  was in the  discretion  of the  board of
directors and depended  primarily on whether earnings were sufficient to justify
a return of capital.  With the downturn in earnings in recent  years,  there has
been no redemption  program since late in 1992.  Nor is any redemption of old or
new preferred shares likely in the foreseeable  future,  since repurchase of its
shares by Pro-Fac is limited under the terms of the debt incurred to buy Curtice
Burns.  So the past trading value of the old preferred  shares is not a reliable
indication of the value of those shares now or of the new preferred shares. (See
page 6 of Offering  Circular,  "The Exchange  Offer -- Background and Purpose of
the Exchange Offer," for more information.)

7.       Why is Pro-Fac making this exchange offer?



         ANS.: The market for Pro-Fac  preferred  stock has always been limited.
For some years there were as many as three  brokerage  houses involved in trying
to make a market for the preferred  shares.  During the  uncertainty of the last
couple of years when the future of Pro-Fac and Curtice  Burns was in doubt,  the
brokers  were  reluctant to place a value on the  preferred  shares and withdrew
from the market.  Consequently our preferred  shareholders do not now have a way
to sell their stock other than through a private sale.  This exchange  offer and
the anticipated  listing of the new preferred  shares with NASDAQ should provide
liquidity  for the  holders of the  preferred  shares.  (See page 6 of  Offering
Circular,  "The Exchange Offer -- Background and Purpose of the Exchange Offer,"
for more information.) 

<PAGE>
                                       4



8.       Will I have to pay any income tax if I exchange my shares?

         ANS.: Most shareholders will not have a gain or loss as a result of the
exchange of the old shares for the new  preferred  stock.  The tax basis for the
old shares should  become the tax basis for the new shares.  (See page 15 of the
Offering Circular, "Certain Tax Consequences," for more information.)

9.       The old preferred shares were issued in annual series. If I exchange my
         old shares for new, will I get a separate  certificate  for each series
         of old preferred which I exchange?

         ANS.:  No.  All shares of the new  preferred  stock will be of the same
series.  (See page 20 of the Offering Circular,  "Description of Preferred Stock
-- Cumulative Preferred Stock," for more information.)

10.      I don't have any certificates to exchange. What should I do?

         ANS.:  Very few holders of old preferred  stock have  certificates  for
their  shares.  Pro-Fac  did  not  issue  certificates  unless  the  shareholder
specifically  requested  them.  Instead,   investment  summaries  were  sent  to
shareholders  which reflect their ownership of preferred  shares. To tender your
shares in the  exchange  offer,  you can use a recent  investment  summary  from
Pro-Fac  and write the  certificate  numbers  and  number of shares in the space
provided on the letter of  transmittal.  Or simply  attach the  preferred  stock
listing that you received  with the  exchange  offer  documents to the letter of
transmittal.  However,  if that listing has the word "Owner" under the "Held By"
column,  our records  indicate that a certificate was issued to you and you must
find it to tender it in the exchange.

(See page 8 of the Offering  Circular,  "The  Exchange  Offer --  Procedure  for
Tendering Non-Cumulative Preferred Stock," for more information.)

<PAGE>
                                       5


11.      The listing  indicates that I was apparently  once issued  certificates
         for my stock, but I cannot now find my certificates. What should I do?

         ANS.: If you have lost the certificates,  contact I. B. J. Schroder for
instructions  at  212-858-2103  (call  collect).  (See  page 8 of  the  Offering
Circular,  "The  Exchange  Offer  --  Procedure  for  Tendering   Non-Cumulative
Preferred Stock," for more information.)

12.      Will I  continue  to  get  investment  summaries  showing  the  Pro-Fac
         Securities I own?

         ANS.:  Pro-Fac will continue to send investment  summaries  showing the
common  stock with the  corresponding  crop  commitments,  the  retains  and old
preferred stock. However, the new preferred will be represented by certificates.
After the  exchange is  completed  you will  receive a  certificate  for the new
preferred shares you own. (See page 11 of the Offering  Circular,  "The Exchange
Offer -- Acceptance for Exchange and Exchange," for more information.)

13.      My lender has a lien on my preferred stock. What should I do?

         ANS.: We have notified all  lienholders  of whom we have knowledge that
Pro-Fac is conducting  this exchange  offer.  If you intend to exchange your old
preferred stock, you should contact your lender to get a release to exchange the
shares and  instructions  about what you should do with the new certificate when
you receive it. I.B.J. Schroder will require that your lender's signature on the
release be guaranteed. (See page 8 of the Offering Circular, "The Exchange Offer
--  Procedure  for   Tendering   Non-Cumulative   Preferred   Stock,"  for  more
information.)

14.      Why are there so many documents?

         ANS.:  This  exchange  offer is subject to certain  requirements  under
federal securities laws. The information in the documents is designed to satisfy
these rules and provide you with objective  information  to make a decision.  If
you have any specific

<PAGE>
                                       6




questions,  we are here to answer them.  Or we may refer you to I.B.J.  Schroder
Bank and Trust Company, the exchange agent who can help with questions about how
to tender your shares.

15.      What is going to happen to my retains?

         ANS.:  The retains you now hold will convert after five years to shares
of new preferred  stock unless you instruct us to convert them to the old stock.
Retains  that will be issued in the 1995  calendar  year and in the future  will
convert to the new preferred stock.

(See pages 17-18 of the Offering  Circular,  "Description  of Preferred Stock --
Non-Cumulative Preferred Stock, for more information.)

16.      What are my retains worth and will I be able to sell them?

         ANS.:  The value of retains is  dependent  upon the value of  preferred
stock,  since retains ultimately convert to preferred stock. When investors know
the market value of preferred,  they can determine a value for the retains based
on the  number of years they must wait for the  retains to convert to  preferred
and start earning a dividend.  Having a public  market for new  preferred  stock
should  assist  this  process  for  retains  that  convert  into new  shares  of
preferred.  We will work with the brokers who have been  helping make the market
for retains in the past to continue to do this in the future. However, we cannot
give assurance at this time that we will be successful in accomplishing this.




<PAGE>

                            [Letterhead of Pro-Fac]


To:  Holders of Liens on Pro-Fac Non-Cumulative Preferred Stock

         Re:  Exchange Offer for Pro-Fac Non-Cumulative Preferred Stock


         Our  records  indicate  that you hold a  security  interest  in certain
shares of Non-Cumulative  Preferred Stock,  liquidation preference $25 per share
(the   "Non-Cumulative   Preferred  Stock"),   of  Pro-Fac   Cooperative,   Inc.
("Pro-Fac"). We would like to make you aware of the following:

                  1. On August 23, 1995, Pro-Fac commenced an exchange offer for
         all  of  the  shares  of  Non-Cumulative  Preferred  Stock  issued  and
         outstanding. The exchange offer is conditioned upon there being validly
         tendered by October 10, 1995 (or a later date,  if Pro-Fac  extends its
         offer) and not withdrawn a minimum of 500,000 shares of  Non-Cumulative
         Preferred  Stock.  Following  Pro-Fac's  acceptance of shares under the
         exchange offer,  all shares of  Non-Cumulative  Preferred Stock validly
         tendered and not  withdrawn  will be  exchanged,  on a  share-for-share
         basis,  for shares of  Pro-Fac's  newly  authorized  Class A Cumulative
         Preferred Stock,  liquidation preference $25 per share (the "Cumulative
         Preferred Stock").

                  2.  Pro-Fac  has  applied  for  inclusion  of  the  Cumulative
         Preferred Stock in the NASDAQ  National  Market System.  Although there
         can be no assurance  that an active  trading  market will develop or be
         sustained,  Pro-Fac  believes  that,  if so  included,  the  Cumulative
         Preferred Stock may trade in a more established  market and have a more
         readily ascertainable market price. Therefore, the Cumulative Preferred
         Stock may provide a more attractive  investment than the Non-Cumulative
         Preferred Stock, which has been and is a highly illiquid investment.

                  3.   Stockholders   who   have   pledged   their   shares   of
         Non-Cumulative  Preferred  Stock must  obtain a release of that  pledge
         from the secured  party prior to  tendering  their shares to Pro-Fac in
         the  exchange  offer.  As of the  date of this  letter,  we do not know
         whether   the   preferred   stockholder   who  pledged  the  shares  of
         Non-Cumulative Preferred Stock to you desires to tender those shares to
         Pro-Fac in exchange for shares of Cumulative Preferred Stock.  However,
         if  that  is the  case,  you  may be  receiving  a  request  from  that
         stockholder  to  release  your  security  interest  in  the  shares  of
         Non-Cumulative Preferred Stock.

         WE WOULD APPRECIATE YOUR FORWARDING THIS LETTER TO THE APPROPRIATE LOAN
REPRESENTATIVE(S) WITHIN YOUR ORGANIZATION SO THEY ARE AWARE THAT THESE REQUESTS
MAY BE FORTHCOMING.

         To help  facilitate  the  valid  tender  of  shares  of  Non-Cumulative
Preferred Stock, and to assist you in better  understanding  the exchange offer,
we are providing you with this  information and have enclosed with this letter a
copy of the Offering  Circular.  The Offering Circular  describes in more detail
the purpose and certain  effects of the exchange  offer.  If you wish to discuss
the  exchange  offer  with a Pro-Fac  representative,  you may do so by  calling
1-800-280-5096. If you have questions regarding the documentation that will need
to be  delivered  to  evidence  your  release of your  security  interest in the
Non-Cumulative Preferred Stock, we suggest that you contact IBJ Schroder Bank &


<PAGE>


Trust Company, which is the exchange agent in connection with Pro-Fac's exchange
offer, at (212) 858-2103.

                                                         Sincerely,



                                                         Stephen R. Wright
                                                         General Manager





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