UNITED MAGAZINE CO
8-K/A, 1996-09-30
REAL ESTATE
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<PAGE>   1




                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                   FORM 8-KA

                                 CURRENT REPORT



                     Pursuant to Section 13 or 15(d) of the
                        Securities Exchange Act of 1934



Date of Report (Date of earliest event reported)    July 26, 1996 



                            UNITED MAGAZINE COMPANY               
             (Exact name of registrant as specified in its charter)





         Ohio                           0-2675                31-0681050       
(State or other jurisdiction    (Commission File Number)    (IRS Employer
    of incorporation)                                    Identification Number)





         5131 Post Road, Dublin, Ohio                            43017  
   (Address of principal executive offices)                    (Zip Code)




Registrant's telephone number, including area code    (614) 792-0777  
<PAGE>   2



Item 5.  Other Events

         The Form 8-K dated July 26, 1996 is amended to include the 
Stock Transfer and Exchange Agreements and Asset Transfer and Exchange
Agreements listed below as exhibits herein.  The Agreements relate to the
following acquisitions:

1. Asset Transfer and Exchange Agreement dated July 29, 1996 with Northern News
Company.

2. Stock Transfer and Exchange Agreement dated July 30, 1996 with Michiana News
Services, Inc.

3. Stock Transfer and Exchange Agreement dated July 31, 1996 with The Stoll
Companies.

4. Asset Transfer and Exchange Agreement dated August 1, 1996 with Ohio
Periodical Distributors, Inc.

5. Asset Transfer and Exchange Agreement dated August 2, 1996 with Wholesalers
Leasing Corp.

6. Stock Transfer and Exchange Agreement dated August 2, 1996 with Scherer
Companies.

7. Stock Transfer and Exchange Agreement dated August 2, 1996 with Read-mor
Book Stores, Inc.

         The shareholders of Scherer, Stoll, and Michiana and the controlling
shareholders of UNIMAG have agreed to use June 30, 1996 as the effective
closing date for the transactions.  The purchase price will include a
calculation of tangible net worth as of June 30, 1996.

<PAGE>   3
Item 7. Financial Statements and Exhibits

         The following exhibits are included herein:

1. Asset Transfer and Exchange Agreement dated July 29, 1996 with Northern News
Company.

2. Stock Transfer and Exchange Agreement dated July 30, 1996 with Michiana News
Services, Inc.

3. Stock Transfer and Exchange Agreement dated July 31, 1996 with The Stoll
Companies.

4. Asset Transfer and Exchange Agreement dated August 1, 1996 with Ohio
Periodical Distributors, Inc.

5. Asset Transfer and Exchange Agreement dated August 2, 1996 with Wholesalers
Leasing Corp.

6. Stock Transfer and Exchange Agreement dated August 2, 1996 with Scherer
Companies.

7. Stock Transfer and Exchange Agreement dated August 2, 1996 with Read-mor
Book Stores, Inc.

The above companies are privately held and have never had audited financial
statements.  The companies' auditors are completing the required audited
financial information.  Copies of the audited financial information and pro
forma financial information for the Registrant and the sellers are not
presently available but will be filed under cover of Form 8-KA on or before
October 9, 1996 or as soon as available.


                                   SIGNATURES

         Pursuant to the requirements of the Securities Exchange Act of 1934,
the Registrant has duly caused this Report to be signed on its behalf by the
Undersigned hereunto duly authorized.

                                       UNITED MAGAZINE COMPANY   
                                       --------------------------
                                               (Registrant)

Date: September 26, 1996               By:   /s/ Thomas L. Gerlacher 
                                          ----------------------------
                                          Thomas L. Gerlacher
                                          Chief Financial Officer

<PAGE>   4
                                 Exhibit Index

<TABLE>
<CAPTION>

Exhibit No.          Description of Exhibit                     Page No.
- -----------          ----------------------                     --------
<S>           <C>                                              <C>

2(a)           Asset Transfer and Exchange Agreement
               between United Magazine Company and 
               Northern News Company, effective 
               July 29, 1996*                                       

2(b)           Stock Transfer and Exchange Agreement 
               among United Magazine Company, Michiana 
               News Service, Inc. and all of the 
               shareholders of Michiana News Service, Inc.,
               effective July 30, 1996*

2(c)           Stock Transfer and Exchange Agreement among 
               United Magazine Company, The Stoll Companies 
               and all of the shareholders of The Stoll 
               Companies, effective July 31, 1996*

2(d)           Asset Transfer and Exchange Agreement 
               between United Magazine Company and Ohio 
               Periodical Distributors, Inc., effective 
               August 1, 1996*

2(e)           Asset Transfer and Exchange Agreement between
               United Magazine Company and Wholesalers 
               Leasing, Corp., effective August 2, 1996*

2(f)           Stock Transfer and Exchange Agreement among 
               United Magazine Company, The Scherer Companies 
               and all of the shareholders of The Scherer Companies,
               effective August 2, 1996*

2(g)           Stock Transfer and Exchange Agreement among 
               United Magazine Company, Read-mor Book Stores, Inc. 
               and all of the shareholders of Read-mor Book 
               Stores, Inc., effective August 2, 1996*

</TABLE>

- --------------
* The schedules and exhibits to the indicated agreements, which are listed on 
  the following pages of this Index, will be furnished to the Commission upon 
  request.


<PAGE>   5
THE FOLLOWING IS A LISTING OF SCHEDULES AND EXHIBITS INCLUDED ON THE AGREEMENT 
LISTED AS EXHIBIT NO. 2(d).


Schedule 1.1 (a)        Real Property
Schedule 1.1 (b)        Real Property Leases
Schedule 1.1 (c)        Personal Property
Schedule 1.1 (d)        Inventory
Schedule 1.1 (e)        Vehicles
Schedule 1.1 (f)        Permits
Schedule 1.1 (g)        Proprietary Rights
Schedule 1.1 (h)        Personal Property Leases
Schedule 1.1 (i)        Contracts
Schedule 1.1 (j)        Receivables
Schedule 1.1 (m)        Telephone Numbers
Schedule 1.1 (n)        Employee Plan and Benefit Arrangements
Schedule 1.2            Control Group
Schedule 1.3            Non-Assigned Acquired Assets
Schedule 2.1            Excluded Liabilities
Schedule 3.2            Selected Generally Accepted Accounting Principles
Schedule 4.3            Agreements to Issue Unimag Shares
Schedule 4.5            Litigation
Schedule 5.1            Qualification as Foreign Corporation
Schedule 5.2            OPD Shareholders
Schedule 5.4            Consents and Approvals
Schedule 5.6            Undisclosed Liabilities
Schedule 5.7            Absence of Certain Changes
Schedule 5.8            Taxes
Schedule 5.9            Compliance with Law
Schedule 5.10           Proprietary Rights
Schedule 5.11           Restrictive Documents and Laws
Schedule 5.12           Insurance
Schedule 5.13           Bank Accounts
Schedule 5.14           Properties
Schedule 5.16           Legal Proceedings
Schedule 5.17           Employee Benefit Plans (Schedules (a) through (h))
Schedule 5.18           Contracts
Schedule 5.19           Accounts Receivable
Schedule 5.20           Conflicts or Defaults
Schedule 5.22           Officers, Employees, and Compensation
Schedule 5.23           Labor Relations
Schedule 5.24           Customers and Suppliers
Schedule 5.25           Special Terms to Customers
Schedule 6.2  (a)       Budgeted Salary Increases

Exhibit A               Debenture Agreement
Exhibit B               Legal Opinion of Counsel to Unimag
Exhibit C               Legal Opinion of Counsel to OPD and the Shareholders
Exhibit D               Document Escrow Agreement
Exhibit E               Opinion of Independent Legal Counsel
<PAGE>   6
THE FOLLOWING IS A LISTING OF SCHEDULES AND EXHIBITS INCLUDED ON THE AGREEMENT 
LISTED AS EXHIBIT NO. 2(e).


Schedule 1.1 (a)        Vehicles
Schedule 1.1 (b)        Computer Equipment
Schedule 1.2            Control Group
Schedule 1.3            Non-Assigned Acquired Assets
Schedule 2.1            Assumed Liabilities
Schedule 4.3            Agreements to Issue Unimag Shares
Schedule 4.5            Litigation
Schedule 5.1            Qualification as Foreign Corporation
Schedule 5.2            Wholesalers Shareholders
Schedule 5.4            Consents and Approvals
Schedule 5.6            Undisclosed Liabilities
Schedule 5.7            Compliance with Law
Schedule 5.8            Restrictive Documents and Laws
Schedule 5.9            Properties
Schedule 5.11           Legal Proceedings
Schedule 5.12           Conflicts or Defaults

Exhibit A               Debenture Agreement
Exhibit B               Legal Opinion of Baker & Hostetler
Exhibit C               Legal Opinion of Counsel to Wholesalers
Exhibit D               Document Escrow Agreement
Exhibit E               Opinion of Independent Legal Counsel
<PAGE>   7
THE FOLLOWING IS A LISTING OF SCHEDULES AND EXHIBITS INCLUDED ON THE AGREEMENT 
LISTED AS EXHIBIT NO. 2(a).


Schedule 1.1 (a)      Real Property
Schedule 1.1 (b)      Real Property Leases
Schedule 1.1 (c)      Personal Property
Schedule 1.1 (d)      Inventory
Schedule 1.1 (e)      Vehicles
Schedule 1.1 (f)      Permits
Schedule 1.1 (g)      Proprietary Rights
Schedule 1.1 (h)      Personal Property Leases
Schedule 1.1 (i)      Contracts
Schedule 1.1 (j)      Receivables
Schedule 1.1 (m)      Telephone Numbers
Schedule 1.1 (n)      Employee Plan and Benefit Arrangements
Schedule 1.2          Control Group
Schedule 1.3          Non-Assigned Acquired Business Assets
Schedule 2.1          Excluded Liabilities
Schedule 3.2          Selected Generally Accepted Accounting Principles
Schedule 4.3          Agreements to Issue Unimag Shares
Schedule 4.5          Litigation
Schedule 5.1          Qualification as Foreign Corporation
Schedule 5.2          Northern and MacGregor Shareholders
Schedule 5.4          Consents and Approvals
Schedule 5.6          Undisclosed Liabilities
Schedule 5.7          Absence of Certain Changes
Schedule 5.8          Taxes
Schedule 5.9          Compliance with Law
Schedule 5.10         Proprietary Rights
Schedule 5.11         Restrictive Documents and Laws
Schedule 5.12         Insurance
Schedule 5.13         Bank Accounts
Schedule 5.14         Properties
Schedule 5.16         Legal Proceedings
Schedule 5.17         Employee Benefit Plans (Schedules (a) through (h))
Schedule 5.18         Contracts
Schedule 5.19         Accounts Receivable
Schedule 5.20         Conflicts or Defaults
Schedule 5.22         Officers, Employees, and Compensation
Schedule 5.23         Labor Relations
Schedule 5.24         Customers and Suppliers
Schedule 5.25         Special Terms to Customers
Schedule 6.2  (a)     Employment Arrangements  

Exhibit A             Debenture Agreement
Exhibit B             Legal Opinion of Counsel to Unimag
Exhibit C             Legal Opinion of Counsel to Northern and the Shareholders
Exhibit D             Document Escrow Agreement
Exhibit E             Petoskey Warehouse Lease
Exhibit F             Opinion of Independent Legal Counsel
<PAGE>   8
THE FOLLOWING IS A LISTING OF SCHEDULES AND EXHIBITS INCLUDED ON THE AGREEMENTS 
LISTED AS EXHIBIT NOS. 2(b), 2(c), 2(f), 2(g).


Schedule 1.1          Control Group
Schedule 2.1 (b)      Certain Generally Accepted Accounting Principles
Schedule 3.3          Agreements to Issue Unimag Shares
Schedule 3.5          Litigation
Schedule 4.1          Qualification as Foreign Corporation
Schedule 4.2          Transferring Shareholders
Schedule 4.3          Restrictions on Shares
Schedule 4.5          Consents and Approvals 
Schedule 4.7          Undisclosed Liabilities 
Schedule 4.8          Absence of Certain Changes
Schedule 4.9          Taxes
Schedule 4.10         Compliance with Law
Schedule 4.11         Proprietary Rights
Schedule 4.12         Restrictive Documents and Laws
Schedule 4.13         Insurance
Schedule 4.14         Bank Accounts
Schedule 4.15         Properties
Schedule 4.17         Legal Proceedings
Schedule 4.18         Employee Benefit Plans (Schedules (a) through (j))
Schedule 4.19         Contracts
Schedule 4.20         Accounts Receivable
Schedule 4.21         Conflicts or Defaults
Schedule 4.23         Employees and Compensation
Schedule 4.24         Labor Relations
Schedule 4.25         Customers and Suppliers
Schedule 4.26         Special Terms to Customers
Schedule 5.2  (a)     Employment Arrangements (not in Exhibit 2(b))

Exhibit A             Debenture Agreement
Exhibit B             Opinion of Baker & Hostetler
Exhibit C-1           Form of Employment Agreement
Exhibit C-2           Form of Employment Agreement
Exhibit C-3           Form of Employment Agreement
Exhibit C-4           Form of Employment Agreement (Exhibit 2(c) only)
Exhibit D             Opinion of Counsel to Transferring Shareholders
Exhibit E             Document Escrow Agreement


The following are Exhibits included in the Agreement listed as Exhibit 2(b):

Exhibit A             Debenture Agreement
Exhibit B             Opinion of Baker & Hostetler
Exhibit C-1           Form of Employment Agreement
Exhibit C-2           Form of Employment Agreement
Exhibit C-3           Form of Employment Agreement
Exhibit D             Niles Building Lease                           
Exhibit E             Fort Wayne Building Purchase Agreement
Exhibit F             Opinion of Sperry & Bowman
Exhibit G             Document Escrow Agreement
Exhibit H             Supply Agreement 
Exhibit I             Asset Purchase Agreement

<PAGE>   1




                     ASSET TRANSFER AND EXCHANGE AGREEMENT

                                    BETWEEN

                            UNITED MAGAZINE COMPANY

                                      AND

                             NORTHERN NEWS COMPANY





                                                  EFFECTIVE DATE:  JULY 29, 1996
<PAGE>   2
                               TABLE OF CONTENTS
<TABLE>
<CAPTION>
                                                                                                                            Page
                                                                                                                            ----
<S>                                                                                                                          <C>
ARTICLE 1                 EXCHANGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    2

         Section 1.1      Description of Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   2
         Section 1.2      Control Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   4
         Section 1.3      Non-Assignment of Certain Acquired Business Assets  . . . . . . . . . . . . . . . . . . . . . . .   4

ARTICLE 2                 OBLIGATIONS TO BE ASSUMED   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   5
         Section 2.1      Obligations to be Assumed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   5
         Section 2.2      Non-Assignment of Certain Assumed Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .   6

ARTICLE 3                 CLOSING; EXCHANGE CONSIDERATION; AND
                          OTHER MATTERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   6

         Section 3.1      Escrow Closing; Closing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   6

         Section 3.2      Exchange Consideration  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   7

                 (a)      Valuation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   7
                 (b)      Valuation Adjustment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   7

         Section 3.3      Transfer Documents and Issuance of Unimag Shares and Debentures . . . . . . . . . . . . . . . . .   9

                 (a)      Contributions by Northern . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   9
                 (b)      Issuance of Unimag Shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   9
                 (c)      Issuance of Unimag Debentures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  10
                 (d)      Unimag Shares to be Restricted Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . .  10

         Section 3.4      Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  10
         Section 3.5      Name  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  10

ARTICLE 4                 REPRESENTATIONS AND WARRANTIES OF UNIMAG  . . . . . . . . . . . . . . . . . . . . . . . . . . . .  11

         Section 4.1      Organization and Standing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  11
         Section 4.2      Corporate Power and Authority . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  11
         Section 4.3      Capitalization of Unimag  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  11
         Section 4.4      Conflicts; Consents; and Approvals  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  12
         Section 4.5      Litigation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  12
         Section 4.6      Brokerage and Finder's Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  13
         Section 4.7      Unimag 10-K and 10-Q  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  13
         Section 4.8      Taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  13
         Section 4.9      Undisclosed Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  13
         Section 4.10     Compliance With Law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  14
</TABLE>





                                     - i -
<PAGE>   3
<TABLE>
<CAPTION>
                                                                                                                            Page
                                                                                                                            ----
<S>                                                                                                                          <C>
         Section 4.11     No Material Adverse Change  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  14
         Section 4.12     Section 351 Exchange  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  14

ARTICLE 5                 REPRESENTATIONS AND WARRANTIES OF NORTHERN  . . . . . . . . . . . . . . . . . . . . . . . . . . .  14
         Section 5.1      Organization and Standing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  14
         Section 5.2      Capitalization and Security Holders; Subsidiaries . . . . . . . . . . . . . . . . . . . . . . . .  15
         Section 5.3      Corporate Power and Authority . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  15
         Section 5.4      Consents and Approvals  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  15
         Section 5.5      Unaudited Financial Statements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  16

                 (a)      1995 Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  16
                 (b)      Wholesale Periodical Business Statements  . . . . . . . . . . . . . . . . . . . . . . . . . . . .  16
                 (c)      MacGregor Statements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  16

         Section 5.6      Undisclosed Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  16
         Section 5.7      Absence of Certain Changes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  17
         Section 5.8      Taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  18
         Section 5.9      Compliance with Law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  19
         Section 5.10     Proprietary Rights  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  20
         Section 5.11     Restrictive Documents or Laws . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  21
         Section 5.12     Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  22
         Section 5.13     Bank Accounts, Depositories; Powers of Attorney . . . . . . . . . . . . . . . . . . . . . . . . .  22
         Section 5.14     Title to and Condition of Properties  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  22
         Section 5.15     Brokers and Finders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  23
         Section 5.16     Legal Proceedings.  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  24
         Section 5.17     ERISA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  24
         Section 5.18     Contracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  26
         Section 5.19     Accounts Receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  27
         Section 5.20     No Conflict or Default  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  27
         Section 5.21     Books of Account; Records . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  28
         Section 5.22     Officers, Employees, and Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  28
         Section 5.23     Labor Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  28
         Section 5.24     Customers and Suppliers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  29
         Section 5.25     Special Terms; Product Warranties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  29
         Section 5.26     Businesses of Northern and MacGregor  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  29
         Section 5.27     Investment Representation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  29
         Section 5.28     Section 351 Exchange  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  30
</TABLE>





                                     - ii -
<PAGE>   4
<TABLE>
<CAPTION>
                                                                                                                            Page
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<S>                                                                                                                          <C>
ARTICLE 6                 COVENANTS OF THE PARTIES  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  30

         Section 6.1      Mutual Covenants  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  30

                 (a)      General . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  30
                 (b)      HSR Filings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  30
                 (c)      Other Governmental Matters  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  30
                 (d)      Tax-Free Treatment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  31
                 (e)      Bulk Transfer Laws  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  31

         Section 6.2      Covenants of Northern . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  31

                 (a)      Conduct of Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  31
                 (b)      Exclusive Rights  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  33
                 (c)      Access to Records and Other Due Diligence . . . . . . . . . . . . . . . . . . . . . . . . . . . .  33
                 (d)      Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  33
                 (e)      Employee Retention  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  34
                 (f)      Dividends and Distributions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  34
                 (g)      Notices of Certain Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  34
                 (h)      Title Evidence  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  34
                 (i)      Audited Financial Statements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  35
                 (j)      Noncompetition  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  35

         Section 6.3      Covenants of Unimag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  36

                 (a)      Conduct of Unimag's Business  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  36
                 (b)      Joint Operations  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  36
                 (c)      Consummation of Acquisitions  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  36
                 (d)      Confidential Information  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  37

ARTICLE 7                CONDITIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  37

         Section 7.1      Mutual Conditions to Escrow Closing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  37

                 (a)      Completion of Schedules and Exhibits  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  37
                 (b)      No Adverse Proceeding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  37
                 (c)      Certain Approvals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  38
                 (d)      Other Governmental Approvals  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  38
                 (e)      Exchange Agreements for Certain Acquisitions  . . . . . . . . . . . . . . . . . . . . . . . . . .  38
                 (f)      Tax Commentary  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  38
                 (g)      Lease for Petoskey Warehouse  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  38
                 (h)      Termination and Release of Security Interests . . . . . . . . . . . . . . . . . . . . . . . . . .  38
</TABLE>





                                    - iii -
<PAGE>   5
<TABLE>
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         Section 7.2      Conditions to Obligations of Northern to Complete the Escrow Closing  . . . . . . . . . . . . . .  38

                 (a)      Representations and Warranties  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  39
                 (b)      Performance of Agreement  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  39
                 (c)      Certificate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  39
                 (d)      Opinion of Counsel  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  39
                 (e)      Adverse Change and Condition  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  39
                 (f)      Due Diligence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  39
                 (g)      Unimag Shareholder Letters  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  39
                 (h)      Other Documents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  39

         Section 7.3      Conditions to Obligations of Unimag to Complete the Escrow Closing  . . . . . . . . . . . . . . .  40

                 (a)      Representations and Warranties  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  40
                 (b)      Performance of Agreement  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  40
                 (c)      Certificate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  40
                 (d)      Opinion of Counsel  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  40
                 (e)      Books and Records . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  40
                 (f)      Third Party Consents  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  40
                 (g)      Agreement for Acquisition of MacGregor Stock
                          Owned by Foster . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  41
                 (h)      Adverse Change and Condition  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  41
                 (i)      Opinion of Independent Counsel  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  41
                 (j)      Other Documents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  41
                 (k)      Due Diligence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  41

         Section 7.4      Document Escrow Agreement; Unimag Shareholder Approval  . . . . . . . . . . . . . . . . . . . . .  41

         Section 7.5      Mutual Conditions to Consummate the Exchange  . . . . . . . . . . . . . . . . . . . . . . . . . .  42

                 (a)      Escrow Closing of Other Acquisitions  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  42
                 (b)      Unimag Board of Directors Approval  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  42
                 (c)      Unimag Shareholder Approval . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  42

ARTICLE 8                 TERMINATION AND AMENDMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  42

         Section 8.1      Termination . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  42

                 (a)      Termination by Northern . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  42
                 (b)      Termination by Unimag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  43

         Section 8.2      Amendment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  43
         Section 8.3      Extension; Waiver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  43
</TABLE>





                                     - iv -
<PAGE>   6
<TABLE>
<CAPTION>
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ARTICLE 9                 INDEMNIFICATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  43

         Section 9.1      Survival of Representations, Warranties, Covenants, and Agreements  . . . . . . . . . . . . . . .  43
         Section 9.2      Indemnification by Northern . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  44
         Section 9.3      Indemnification by Unimag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  44
         Section 9.4      Limitations on Indemnification  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  45
         Section 9.5      Procedure for Indemnification with Respect to Third Party Claims  . . . . . . . . . . . . . . . .  46
         Section 9.6      Procedure For Indemnification with Respect to Non-Third Party Claims  . . . . . . . . . . . . . .  47
         Section 9.7      Right of Setoff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  47

ARTICLE 10                MISCELLANEOUS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  48

         Section 10.1     Notices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  48
         Section 10.2     Non-Waiver  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  49
         Section 10.3     Genders and Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  49
         Section 10.4     Headings  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  49
         Section 10.5     Counterparts  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  49
         Section 10.6     Entire Agreement  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  49
         Section 10.7     No Third Party Beneficiaries  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  49
         Section 10.8     Governing Law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  49
         Section 10.9     Binding Effect; Assignment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  49
      Section 10.10       Expenses  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  49
      Section 10.11       Public Announcements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  50
      Section 10.12       Severability  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  50

INDEX OF SCHEDULES  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  51

INDEX OF EXHIBITS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  53
</TABLE>





                                     - v -
<PAGE>   7

                     ASSET TRANSFER AND EXCHANGE AGREEMENT


         This Asset Transfer and Exchange Agreement (this "Agreement") is made
and entered into August 30, 1996, to be effective as of July 29, 1996, between
United Magazine Company, an Ohio corporation ("Unimag") and Northern News
Company, a Michigan corporation ("Northern").

                             BACKGROUND INFORMATION

         A.      Pursuant to the transactions described in this Agreement (the
"Exchange"), Unimag desires to acquire substantially all of the assets and
business operations of Northern which comprise, are used in, and relate to
Northern's wholesale magazine, book, newspaper, and sundries distribution and
related businesses (the "Wholesale Periodical Business"), together with all of
the issued and outstanding stock of MacGregor News Agency, Inc., a Michigan
corporation having its principal offices located at 1733 Industrial Park Drive,
Mount Pleasant, Michigan 48858 ("MacGregor"), in exchange for (1) Unimag's
common shares, without par value ("Unimag Shares"), and (2) senior and
subordinated debentures of Unimag, subject to and upon the terms and conditions
set forth in this Agreement.

         B.      All of the issued and outstanding stock of MacGregor (the
"MacGregor Stock") currently is owned 79% by Northern and 21% by Arthur C.
Foster, Sr. ("Foster"), and Northern has obtained the agreement of Foster to
transfer all of the MacGregor Stock owned by Foster to Unimag as described in
this Agreement.

         C.      The respective boards of directors of Unimag and Northern have
(1) determined that the Exchange and the other transactions contemplated in
this Agreement are desirable and in the best interests of their respective
shareholders, and (2) duly approved and adopted this Agreement.

         D.      Unimag and Northern intend that the Exchange qualify, along
with other exchanges with Unimag occurring both before and after the closing of
the transactions contemplated by this Agreement, as a tax-free exchange under
Section 351 of the Internal Revenue Code of 1986, as amended (the "Code"),
subject to the rules of Section 351 of the Code and the regulations promulgated
thereunder applicable to the receipt and taxability of "boot" (within the
meaning of such rules).


                                     - 1 -
<PAGE>   8
                             STATEMENT OF AGREEMENT

         The parties to this Agreement (each a "Party," and collectively, the
"Parties") hereby acknowledge the accuracy of the above Background Information
and, in consideration of the representations, warranties, covenants, and
agreements set forth in this Agreement, the Parties agree as follows:


                                   ARTICLE 1

                                    EXCHANGE


         Section 1.1      DESCRIPTION OF ASSETS.  Upon the terms and subject to
the conditions set forth in this Agreement, and in accordance with the
provisions of Section 351 of the Code, Northern shall transfer, convey, and
contribute (and cause to be transferred, conveyed, and contributed) to the
capital of Unimag, in exchange for Unimag Shares and senior and subordinated
debentures of Unimag (both in the amounts and as otherwise described in Article
3), all of Northern's (and, with respect to the MacGregor Stock owned by
Foster, all of Foster's) right, title, and interest, at the Escrow Closing
Date, in and to certain of Northern's assets (the "Acquired Assets"), and
specifically (i) all of Northern's and Foster's MacGregor Stock and (ii) all of
the assets and business operations of Northern which comprise, are used in, and
relate to Northern's Wholesale Periodical Business (the "Acquired Business
Assets") consisting of all of the Wholesale Periodical Business assets,
properties, rights (contractual or otherwise), and business operations of
Northern of every kind, nature, and description, real, personal, and mixed,
tangible and intangible, known and unknown, wherever located (other than those
assets, properties, rights (contractual or otherwise), and businesses
specifically excluded in this Article), including, without in any way limiting
the generality of the foregoing, the following Acquired Business Assets:

                 (a)      All real property, including without limitation the
         real property described on Schedule 1.1(a), along with all easements,
         rights-of-way, and other appurtenant rights and privileges relating
         thereto and all buildings, fixtures, and other improvements located
         thereon and therein (the "Real Property");

                 (b)      All rights and claims under leases and subleases of
         real property and improvements, including without limitation the
         leases and subleases listed on Schedule 1.1(b), along with all
         easements, rights-of-way, and other appurtenant rights and privileges
         relating thereto (the "Real Property Leases");

                 (c)      All leasehold improvements and fixtures not described
         in Section Section 1.1(a) and 1.1(b), all machinery, equipment,
         tooling, parts, furniture, magazine racks, supplies, and other
         tangible personal property (the "Personal Property"), including
         without limitation the Personal Property described on Schedule 1.1(c);


                                     - 2 -
<PAGE>   9
                 (d)      All raw materials, supplies, component parts,
         work-in-process, finished goods inventory, and other inventory (the
         "Inventory"), including without limitation the Inventory listed on
         Schedule 1.1(d);

                 (e)      All automobiles and other vehicles (the "Vehicles"),
         including without limitation the Vehicles described on Schedule
         1.1(e);

                 (f)      All franchises, licenses, permits, consents,
         authorizations, approvals, orders, registrations, variances,
         certificates, and similar rights obtained from any regulatory,
         administrative, or other government agency or body (to the extent the
         same are transferable) (the "Permits"), including without limitation
         the Permits listed on Schedule 1.1(f);

                 (g)      All patents, inventions, trade secrets, processes,
         proprietary rights, proprietary knowledge, know- how, computer
         software, trademarks, names, service marks, trade names, copyrights,
         marks, symbols, logos, franchises, and permits, and all applications
         therefor, registrations thereof, and licenses, sublicenses, or
         agreements with respect thereto, which Northern owns or has the right
         to use or to which Northern is a party, and all filings,
         registrations, or issuances of any of the foregoing with or by any
         federal, state, or local regulatory, administrative, or governmental
         office (collectively, the "Proprietary Rights"), including without
         limitation the Proprietary Rights described on Schedule 1.1(g);

                 (h)      All claims and rights under leases of equipment,
         vehicles, or other tangible personal property (the "Personal Property
         Leases"), including without limitation the Personal Property Leases
         listed on Schedule 1.1(h);

                 (i)      All claims and rights under contracts, agreements,
         contract rights, leases, license agreements, franchise rights and
         agreements, insurance policies, purchase and sales orders, quotations
         and executory commitments, mortgages and other security interests,
         instruments, guaranties, indemnifications, arrangements, and
         understandings of Northern, whether oral or written, to which Northern
         is a party (whether or not legally bound thereby) (the "Contracts"),
         including without limitation the Contracts listed on Schedule 1.1(i);

                 (j)      All accounts, notes, and other receivables, and all
         prepaid expenses, including without limitation the items listed on
         Schedule 1.1(j);

                 (k)      All causes of action, judgments, claims, demands, and
         rights of set off and recoupment against others of whatever kind or
         description;

                 (l)      All books of account, customer and supplier lists,
         order and regulatory records, advertising and promotional materials,
         marketing studies, operating manuals, and all other files, papers, and
         records (the "Business Records");


                                     - 3 -
<PAGE>   10
                 (m)      All telephone numbers for Northern's offices and
         facilities, including without limitation the telephone numbers listed
         on Schedule 1.1(m); and

                 (n)      All rights in and with respect to the assets or other
         features of any kind or nature associated with Northern's Employee
         Plans and Benefit Arrangements (both defined in Section 5.17), listed
         on Schedule 1.1(n).

                 Notwithstanding anything in this Section 1.1 to the contrary,
the following items shall be excluded from the definition of Acquired Assets:
(i) Northern's corporate charters, qualifications to conduct business as a
foreign corporation, arrangements with registered agents relating to foreign
qualification, taxpayer and other identification numbers, minute books, stock
transfer books, and other documents relating to the organization and existence
of Northern as a corporation; (ii) all of the rights of Northern under this
Agreement; (iii) all of Northern's investments, cash, and cash equivalents
including, without limitation, all bank accounts of Northern; (iv) the Petoskey
Warehouse, as described in Section 7.1(g); and (v) all assets and business
operations of Northern which do not comprise any part of, and otherwise are not
used in or related to, Northern's Wholesale Periodical Business.

         Section 1.2      CONTROL GROUP.  In addition to the Exchange and other
transactions contemplated by this Agreement, Unimag shall complete similar
exchange and related transactions with the other transferors identified in
Schedule 1.2.  Immediately after completion of the Exchange and such portion of
the other exchanges with such other parties as Unimag is able to complete,
Northern and such other transferors shall constitute a group which is in
control of Unimag, as defined in Section 368(c) of the Code.

         Section 1.3      NON-ASSIGNMENT OF CERTAIN ACQUIRED BUSINESS ASSETS.
Northern represents and warrants to Unimag that Schedule 1.3 lists and
describes all Acquired Business Assets which are non-assignable or the
assignment of which pursuant to this Agreement requires the consent of a third
party.  Notwithstanding anything in this Agreement to the contrary, to the
extent that the assignment of any of the Acquired Business Assets shall require
the consent of a third party (or in the event that any of the same shall be
non-assignable), neither this Agreement nor any action taken pursuant to the
provisions of this Agreement shall constitute an assignment or an agreement to
assign if such assignment or attempted assignment would constitute a breach
thereof or affect adversely the rights of Northern thereunder. Northern shall
use its best efforts to obtain the consent of such third parties to an
assignment to Unimag.  If such consent is not obtained, Northern shall
cooperate with Unimag in any reasonable arrangement designed to provide for
Unimag the benefits of such Acquired Business Asset, including without
limitation enforcement, for the account and benefit of Unimag, of any and all
rights of Northern against any other person with respect to such Acquired
Business Asset.





                                     - 4 -
<PAGE>   11
                                   ARTICLE 2

                           OBLIGATIONS TO BE ASSUMED

         Section 2.1      OBLIGATIONS TO BE ASSUMED.  Upon the terms and
subject to the conditions set forth in this Agreement, from and after the
Escrow Closing Date Unimag shall assume the remaining unpaid purchase money
obligation of Northern and Foster with respect to Northern's and Foster's
purchase of the MacGregor stock (together with the obligation for accrued but
unpaid interest thereon) and all obligations and liabilities of Northern of any
kind whatsoever incurred by Northern in connection with or otherwise related to
the Wholesale Periodical Business, whether known or unknown, whether asserted
or unasserted, whether absolute or contingent, whether accrued or unaccrued,
whether liquidated or unliquidated, and whether due or to become due (other
than those obligations and liabilities specifically excluded in this Article),
to the extent the same have not been discharged or satisfied prior to the
Escrow Closing Date, including without limitation the following (collectively,
the "Assumed Liabilities"):

                 (a)      All obligations and liabilities of Northern under the
         Real Property Leases, Permits, Personal Property Leases, Contracts,
         and other arrangements referred to in paragraphs (a) through (n) of
         Section 1.1;

                 (b)      All liabilities of Northern arising out of its
         conduct of the Wholesale Periodical Business for unpaid federal,
         state, or local income, gross receipts, license, payroll, employment,
         excise, severance, occupation, environmental, customs duties, capital
         stock, franchise, profits, withholding, social security, unemployment,
         disability, real property, personal property, sales, use, transfer,
         alternative or add-on minimum, estimated, or other tax of any kind
         whatsoever, including any interest or penalty, whether disputed or not
         (collectively, the "Taxes"), excluding, however, any liability of
         Northern for Taxes arising in connection with the Exchange and the
         other transactions contemplated by this Agreement;

                 (c)      All liabilities, responsibilities, and obligations of
         Northern under, or in any way related to, any of Northern's Employee
         Plans and Benefit Arrangements; and

                 (d)      Any other obligation or liability not otherwise
         included above but disclosed in the Schedules to be attached to this
         Agreement as provided in Article 5.

                 Notwithstanding anything in this Section 2.1 to the contrary,
the following items shall be excluded from the definition of Assumed
Liabilities:  (i) any liability or obligation of Northern under this Agreement;
(ii) any liability or obligation not incurred by Northern in connection with or
otherwise related to the Wholesale Periodical Business or Northern's and
Foster's purchase of the MacGregor stock; (iii) any liability of the
shareholders of Northern for Taxes of any nature attributable to their
respective shares of S corporation taxable income of Northern (including,
without limitation, their respective shares of gain, if any, arising in
connection with the Exchange and the other transactions contemplated by this
Agreement); (iv) any liability or obligation identified on Schedule 2.1; and
(v) any liability or obligation with


                                     - 5 -
<PAGE>   12
respect to Northern's Wholesale Periodical Business which would constitute a
breach of the representations and warranties of Northern under Section 5.6.

         Section 2.2      NON-ASSIGNMENT OF CERTAIN ASSUMED LIABILITIES.  With
respect to any Assumed Liability which exists pursuant to an Acquired Business
Asset which is non-assignable (as described in Section 1.1) and is to be
transferred or assigned subject to obtaining the consent or approval of the
appropriate third party (because such consent or approval is not obtained prior
to the Escrow Closing, Unimag shall indemnify, hold harmless, and defend
Northern against such Assumed Liability and any obligations, liabilities,
costs, and expenses relating to such Assumed Liability.

                          With respect to any Assumed Liability which is, as of
the Escrow Closing Date or at any time thereafter, in litigation and which is
not assumed by Unimag pursuant to the provisions of the preceding paragraph (a
"Litigated Third Party Claim"), Northern shall promptly notify Unimag thereof
in writing. Unimag shall assume the defense of any Litigated Third Party Claim
with legal counsel of its choice as of the Escrow Closing Date, or at any time
within 20 days after Northern has given notice of the Litigated Third Party
Claim, if after the Escrow Closing Date. Northern may retain separate legal
counsel at its sole cost and expense and participate in the defense of the
Litigated Third Party Claim.  Northern:  (a) will not consent to the entry of
any judgement or enter into any settlement with respect to any Litigated Third
Party Claim without the prior written consent of Unimag; (b) will cooperate
with Unimag in the defense of any Litigated Third Party Claim; and (c) will
conduct the defense of any Litigated Third Party Claim, including the
settlement or other disposition thereof, in all respects as directed by Unimag.


                                   ARTICLE 3

               CLOSING; EXCHANGE CONSIDERATION; AND OTHER MATTERS

         Section 3.1      ESCROW CLOSING; CLOSING.  The escrow closing of the
Exchange, including the contribution of the Acquired Assets, assumption of the
Assumed Liabilities, and the other transactions contemplated by this Agreement
(the "Escrow Closing") shall be held at the offices of Baker & Hostetler, 65
East State Street, Columbus, Ohio 43215, commencing at 10:00 a.m. Columbus,
Ohio time on such date (the "Escrow Closing Date") as may be reasonably
designated by Unimag; provided that the Escrow Closing shall be held not later
than September 28, 1996.  As provided in Section 7.5, after the Escrow Closing
the only conditions to the release of this Agreement and the other documents
executed in connection with the transactions contemplated by this Agreement
(the "Additional Documents") from the Document Escrow Agreement (defined in
Section 7.4) shall be the approval of the Exchange by the board of directors
and the shareholders of Unimag and the escrow closing of certain other
acquisitions.  Within ten days after such shareholder approval (the "Closing
Date"), the Parties shall cause the Agreement and the Additional Documents to
be delivered to the appropriate Party in accordance with the terms and
conditions of the Document Escrow Agreement and the Parties shall close the
Exchange (the "Closing").  In no event shall the Closing be held later than
December 31, 1996.


                                     - 6 -
<PAGE>   13
         Section 3.2      EXCHANGE CONSIDERATION.

                          (a)     Valuation.  Upon the terms and subject to the
         conditions set forth in this Agreement, in exchange for the
         contribution of the Acquired Assets and in full consideration
         therefor, at the Closing Unimag shall assume the Assumed Liabilities
         as provided in Article 2 and shall, subject to the provisions of
         Section 3.3 and subject to the adjustments provided for in Section
         Section 3.2(b) and 4.3, issue to Northern (i) 1,746,515 Unimag Shares,
         and (ii) $ 2,517,037 principal amount of Unimag debentures (the
         "Unimag Debentures").  The Unimag Debentures shall be issued pursuant
         to the terms of the Debenture Agreement attached hereto as Exhibit A
         (the "Debenture Agreement").  An aggregate of $ 1,423,384 principal
         amount of the Unimag Debentures shall be Senior Debentures (as defined
         in the Debenture Agreement), and the balance of the Unimag Debentures
         shall be Subordinated Debentures (as defined in the Debenture
         Agreement).

                          (b)     Valuation Adjustment.  The amount of Unimag
         Shares and the principal amount of Unimag Debentures to be received by
         Northern in exchange for Northern's contribution of the Acquired
         Assets is based upon a total valuation of such contributions of $
         5,136,810, with 51% of this value being exchanged for Unimag Shares at
         an agreed upon price of $1.50 per Unimag Share, and 49% of this value
         being exchanged for Unimag Debentures.  Such value was determined by
         adding the sum of:

                                  (i)      An amount equal to 60% of the net
                 combined annual sales of Northern's Wholesale Periodical
                 Business and of MacGregor for the 12-month period ended
                 December 31, 1995, which amount is currently estimated to be $
                 5,125,501 ("1995 Combined Sales"); plus or minus

                                  (ii)     An amount equal to the tangible net
                 worth (the "Tangible Net Worth") based upon the book value of
                 100% of the MacGregor Stock and upon the book value of the
                 Acquired Business Assets comprising Northern's Wholesale
                 Periodical Business as of June 30, 1996, net of the Assumed
                 Liabilities (which Tangible Net Worth is currently estimated
                 to be $11,309).

                 Within 30 days after the Escrow Closing Date, Northern shall
cause to be prepared and delivered to Unimag (A) the balance sheet of Northern
for the Wholesale Periodical Business as of June 30, 1996 (the "June 30th
Balance Sheet"), (B) the 1995 Wholesale Periodical Business Financial
Statements (defined in Section 6.2(i)), and (C) copies of MacGregor's sales and
returns reports (and all supporting documentation relating to such reports) for
the 52-week period ended on December 31, 1995 (the "1995 Macgregor Sales
Reports"), and the sales and returns reports for each of the three weeks before
the beginning of and after the end of such 52-week period.  The June 30th
Balance Sheet shall: (1) be prepared from and in accordance with the books and
records of Northern; (2) be prepared in conformity with generally accepted
accounting principles applied on a consistent basis, including without
limitation the generally accepted accounting principles set forth on Schedule
3.2, but subject to the exceptions to generally accepted accounting principles
also set forth on Schedule 3.2; and (3) fairly present in all material respects
the financial condition of Northern's Wholesale


                                     - 7 -
<PAGE>   14
Periodical Business as of such date in accordance with such practices.
Northern shall also deliver to Unimag copies of the work papers used in
connection with the preparation of the June 30th Balance Sheet, the 1995
Wholesale Periodical Business Financial Statements, and the 1995 MacGregor
Sales Reports.  The 1995 MacGregor Sales Reports shall fairly present in all
material respects MacGregor's 1995 sales.

                 As soon as practical after delivery to Unimag of the June 30th
Balance Sheet, the 1995 Wholesale Periodical Business Financial Statements, and
the 1995 MacGregor Sales Report, and the related workpapers, Unimag shall cause
Arthur Andersen LLP to conduct an audit of the June 30th Balance Sheet to
determine the actual Tangible Net Worth as of such date, and, if necessary, to
conduct a review of the 1995 Wholesale Periodical Business Financial
Statements, and the 1995 MacGregor Sales Reports to confirm the accuracy of the
recorded amounts of 1995 Combined Sales. In connection with its review of the
1995 MacGregor Sales Reports, Arthur Andersen LLP also shall review the sales
and returns reports for each of the three weeks before and after the 52-week
period to confirm that there has been an appropriate cut-off of sales, returns,
and related matters (in accordance with generally accepted accounting
principles) at the beginning and end of said 52-week period.  The determination
of the Tangible Net Worth shall be made consistent with the generally accepted
accounting principles (and exceptions therefrom) set forth in Schedule 3.2.
Arthur Andersen LLP shall promptly thereafter deliver to Unimag and Northern a
report as to its determination of the actual value of Northern's contribution
of the Acquired Assets in accordance with the provisions of subparagraphs (i)
and (ii) of Section 3.2(b) (the "Actual Value").  Within thirty (30) days after
the delivery of this report to it, Northern shall deliver to Unimag a written
statement describing its objections (if any) to Arthur Andersen LLP's
determination of the Tangible Net Worth, the 1995 Combined Sales, and the
Actual Value.  Unimag and Northern shall use reasonable efforts to resolve any
disputes regarding these determinations, and if they are unable to resolve any
such disputes within thirty (30) days after Northern has submitted its
objections to Unimag, then KPGM Peat Marwick, an independent accounting firm,
shall resolve any such disputes.  The Parties shall use reasonable efforts to
cause KPGM Peat Marwick to decide all disputed items as soon as practicable
(but in any event within thirty (30) days).  All fees and expenses of Arthur
Andersen LLP shall be borne by Unimag, but the fees and expenses of KPGM Peat
Marwick shall be borne equally between Unimag, on the one hand, and Northern,
on the other.

                 If the Actual Value, as so determined, is more than $
5,136,810, then Unimag shall issue additional Unimag Shares, valued at $1.50
per share, equal to 51% of, and additional Unimag Subordinated Debentures in a
principal amount equal to 49% of, the amount by which the Actual Value, as so
determined, exceeds $ 5,136,810.  If the Actual Value, as so determined, is
less than $ 5,136,810, then the parties shall reduce the number of Unimag
Shares, valued at $1.50 per share, issued to Northern by an amount equal to 51%
of, and the Unimag Subordinated Debentures issued to Northern by an amount
equal to 49% of, the amount by which the Actual Value, as so determined, is
less than $ 5,136,810.  Notwithstanding the foregoing, if any reduction in the
amount of Unimag Shares to be issued would in any way prevent the Exchange,
along with other exchanges between other companies and Unimag occurring both
before and after the closing of the transactions contemplated by this
Agreement, from being treated as a tax-free exchange under Section 351 of the
Code, then the relative percentage of Unimag Shares and Unimag Subordinated
Debentures to be so returned shall be


                                     - 8 -
<PAGE>   15
adjusted in order to maintain the tax-free exchange nature of these
transactions. In the event that Northern fails to return such Unimag Shares and
Unimag Subordinated Debentures within 30 days after a determination that the
Actual Value is less than $ 5,136,810, then, in addition to any other rights or
remedies Unimag may have under this Agreement or otherwise, Unimag shall have
the right to setoff the value of such Unimag Shares and Unimag Subordinated
Debentures against any amount owed to Northern by Unimag, whether pursuant to
this Agreement or the Unimag Debentures.

         Section 3.3      TRANSFER DOCUMENTS AND ISSUANCE OF UNIMAG SHARES AND
DEBENTURES.

                          (a)     Contributions by Northern.  At the Closing,
         Northern shall transfer, convey, and contribute (and shall cause to be
         transferred, conveyed, and contributed) to the capital of Unimag the
         Acquired Assets, free and clear of all claims and encumbrances except
         for the Assumed Liabilities, by delivering to Unimag the following
         duly executed transfer instruments and documents (collectively the
         "Transfer Documents"):

                                  (i)      General warranty deeds for the Real
                          Property, conveying to Unimag merchantable, fee
                          simple title.

                                  (ii)     All certificates evidencing the
                          MacGregor Stock owned by Northern and Foster,
                          endorsed for transfer to Unimag.

                                  (iii)    Assignments of (including all rights
                          and claims related to) the Real Property Leases, the
                          Personal Property Leases, the Contracts, and all
                          other items of the type described in paragraphs (k)
                          and (n) of Section 1.1.

                                  (iv)     All certificates of title to the
                          Vehicles, endorsed for transfer to Unimag.

                                  (v)      Bills of sale, assignments, and such
                          other instruments of transfer as may be required in
                          order to convey to Unimag ownership of the Personal
                          Property, the Inventory, the Permits, the Proprietary
                          Rights, all assets of the type described in paragraph
                          (j) of Section 1.1, the Business Records, and all
                          items of the type described in paragraph (m) of
                          Section 1.1.

                                  (vi)     Any and all other instruments of
                          transfer reasonably requested by Unimag in order to
                          complete the conveyances to Unimag of all of the
                          Acquired Assets in accordance with the terms and
                          conditions of this Agreement.

                          (b)     Issuance of Unimag Shares.  At the Closing,
         upon delivery of all of the Transfer Documents by Northern, Unimag
         shall issue to Northern that number of Unimag Shares which Northern is
         entitled to receive as described in Section 3.2(a).  Unimag shall not
         be obligated to issue any fractional Unimag Shares as a result of the
         Exchange.  To the extent that Northern otherwise would become entitled
         to a fractional Unimag share as a result of the Exchange, Northern
         shall be entitled to receive a cash payment


                                     - 9 -
<PAGE>   16
         for such fractional interest in an amount equal to such fractional
         interest multiplied by $1.50.  Such payment is merely intended to
         provide a mechanical rounding off of, and is not a separately
         bargained for, consideration.

                          (c)     Issuance of Unimag Debentures.  At the
         Closing, upon delivery of all of the Transfer Documents by Northern,
         Unimag shall issue to Northern the Unimag Debentures which Northern is
         entitled to receive as described in Section 3.2(a).

                          (d)     Unimag Shares to be Restricted Securities.
         The Unimag Shares to be received by Northern in the Exchange shall be
         restricted securities within the meaning of Rule 144 promulgated under
         the Securities Act of 1933, as amended (the "Act").  Northern
         understands and agrees that such shares may not be sold, pledged,
         hypothecated or otherwise transferred unless such shares are
         registered under the Act or pursuant to an opinion of counsel, which
         opinion and counsel are reasonably acceptable to Unimag and its
         counsel, that an exemption from such registration is available.
         Northern agrees that the following legend may be placed on the
         certificates for the Unimag Shares to be received by it and that
         appropriate stop-transfer instructions may be given to Unimag's
         transfer agent and registrar:

                                  THE SHARES REPRESENTED BY THIS CERTIFICATE
                          HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF
                          1933, AS AMENDED, AND MAY NOT BE SOLD OR OTHERWISE
                          TRANSFERRED, UNLESS THEY ARE AT THE TIME SO
                          REGISTERED, OR THE SALE OR TRANSFER THEREOF IS NOT
                          REQUIRED TO BE SO REGISTERED, OR IS MADE PURSUANT TO
                          THE APPLICABLE EXEMPTION FROM REGISTRATION PROVIDED
                          IN THE SECURITIES ACT OF 1933, AS AMENDED, OR IN
                          THE RULES OR REGULATIONS THEREUNDER.

         Section 3.4      EMPLOYEES.  As of the Closing Date, upon delivery of
all of the Transfer Documents by Northern, Unimag shall hire as its employees
all of the persons who are on such date employees of Northern and who are
willing to accept employment with Unimag. All of such persons will be hired
initially at the compensation, and on and subject to all of the terms and
conditions, which existed as part of their employment with Northern immediately
prior to their employment with Unimag, including any terms and conditions which
exist under or relate to Northern's Employee Plans and Benefit Arrangements.

         Section 3.5      NAME.  Northern will change its name, effective as of
the Closing Date, to a name which does not include the words "news" or
"periodical" or "distributors" or any similar words. Northern will cause
appropriate filings to be made with the Michigan Secretary of State and any
other jurisdiction in which Northern is qualified to do business.


                                     - 10 -
<PAGE>   17
                                   ARTICLE 4

                         REPRESENTATIONS AND WARRANTIES
                                   OF UNIMAG

         In order to induce Northern to enter into this Agreement, Unimag
hereby represents and warrants to Northern that the statements set forth in
this Article 4 are true, correct, and complete:

         Section 4.1      ORGANIZATION AND STANDING.  Unimag is a corporation
duly organized, validly existing, and in good standing under the laws of the
State of Ohio with full power and authority (corporate and otherwise), to own,
lease, use, and operate its properties and to conduct its business as and where
now owned, leased, used, operated, and conducted.  Unimag is duly qualified to
do business and is in good standing in each state where the nature of the
business or other activities conducted by Unimag or the properties it owns,
leases, or operates requires it to qualify to do business as a foreign
corporation, except where the failure to be so qualified would not have a
material adverse effect on the business, operations, assets, properties, or
condition (financial or otherwise) of Unimag.  Unimag is not in default or in
violation of the performance, observation or fulfillment of any material
provision of its articles of incorporation or code of regulations.

         Section 4.2      CORPORATE POWER AND AUTHORITY.  Unimag has all
requisite corporate power and authority to enter into and to perform its
obligations under this Agreement and to consummate the Exchange and other
transactions contemplated by this Agreement.  This Agreement and the
transactions contemplated by this Agreement have been duly and validly
authorized by all necessary corporate action on the part of Unimag (except for
final approval by the board of directors and the shareholders of Unimag to be
obtained after the date of this Agreement).  This Agreement has been duly
executed and delivered by Unimag and constitutes a legal, valid, and binding
obligation of Unimag, enforceable against Unimag in accordance with its terms,
except as such enforceability may be limited by (a) applicable bankruptcy,
insolvency, or other similar laws from time to time in effect which may affect
the enforcement of creditors' rights in general, and (b) general principles of
equity.

         Section 4.3      CAPITALIZATION OF UNIMAG.  As of the date of this
Agreement, Unimag's authorized capital stock consists solely of 53,250,000
Unimag Shares of which (a) 26,760,334 shares are issued and outstanding and (b)
16,074,718 shares are issued and held as treasury shares.  Each outstanding
Unimag Share is, and all Unimag Shares to be issued in connection with the
Exchange will be, duly authorized, validly issued, fully paid, and
nonassessable.  Northern acknowledges that prior to the Closing, Unimag may (i)
authorize additional capital stock, including additional Unimag Shares, or (ii)
reduce the number of outstanding Unimag Shares by means of a reverse stock
split, or any other method which would result in a reduction in the number of
outstanding Unimag Shares.  Unimag will deliver written notice to Northern if
it authorizes any such action.  (Except as otherwise described in this
Agreement, and except as disclosed on Schedule 4.3, Unimag has not entered into
any agreement which would require it to reduce or increase the number of Unimag
Shares outstanding.)  In the event that Unimag authorizes a reverse stock split
or other reduction in the number of outstanding Unimag Shares,





                                     - 11 -
<PAGE>   18
then the $1.50 agreed upon price of a Unimag Share for purposes of determining
the number of Unimag Shares to be issued to Northern pursuant to Section 3.2
shall be proportionately adjusted with the objective that Northern shall have
the right to receive the same proportionate ownership interest in Unimag as
before the reduction in the number of outstanding Unimag Shares.

         Section 4.4      CONFLICTS; CONSENTS; AND APPROVALS.  Neither the
execution and delivery of this Agreement by Unimag nor compliance by Unimag
with the terms and provisions of this Agreement, including without limitation
the consummation of the transactions contemplated by this Agreement shall:

                          (a)     Violate, conflict with, result in a violation
         or breach of any provision of, constitute a default (or an event
         which, with the giving of notice, the passage of time, or otherwise,
         would constitute a default) under, entitle any third party (with the
         giving of notice, the passage of time, or otherwise) to terminate,
         accelerate, or declare a default under, or result in the creation of
         any lien, security interest, charge, or other encumbrance upon any of
         the properties or assets of Unimag under any of the terms or
         conditions of the articles of incorporation or code of regulations of
         Unimag, or under any note, bond, mortgage, indenture, deed of trust,
         license, contract, undertaking, agreement, lease, or other instrument
         or obligation to which Unimag is a party and which is material to
         Unimag and its subsidiaries, taken as a whole;

                          (b)     Violate any order, writ, injunction, decree,
         statute, rule, or regulation, applicable to Unimag or its respective
         properties or assets; or

                          (c)     Require any action, consent, or approval of,
         review by, or registration with any third party, court, governmental
         body, or other agency, instrumentality, or authority, other than (i)
         actions required, if any, by the Hart-Scott-Rodino Antitrust
         Improvements Act of 1976, as amended, and the rules and regulations
         promulgated thereunder (the "HSR Act"), (ii) actions to be taken in
         respect of federal and state securities laws as contemplated by this
         Agreement, and (iii) approval by the shareholders of Unimag.

         Section 4.5      LITIGATION.  Except as disclosed in Schedule 4.5:
(a) there is no (and over the last three years there have been no) suits,
claims, actions, proceedings, or investigations (collectively, "Actions")
pending or, to the best knowledge of Unimag, threatened against Unimag or any
of its subsidiaries in which the amount in dispute exceeds (or exceeded)
$25,000, or which has or could result in liability or loss for Unimag or any of
its subsidiaries of more than $25,000, or which, individually or in the
aggregate, is reasonably likely to have a material adverse effect on Unimag and
its subsidiaries, taken as a whole, or a material adverse effect on the ability
of Unimag to consummate the Exchange and other transactions contemplated by
this Agreement; and (b) to the best knowledge of Unimag, there exist no
disputes, conflicts or circumstances providing the basis for a dispute or
conflict which could reasonably be expected to result in any such Action.
Neither Unimag nor any subsidiary is subject to any outstanding judgment,
order, writ, injunction, or decree which, individually or in the aggregate, has
a reasonable probability of having a material adverse effect on the business
operations, assets, properties, condition (financial or otherwise), or
prospects of Unimag, or a material adverse


                                     - 12 -
<PAGE>   19
effect on the ability of Unimag to consummate the Exchange or other
transactions contemplated by this Agreement.

         Section 4.6      BROKERAGE AND FINDER'S FEES.  Neither Unimag nor any
of its shareholders, directors, officers, or employees has incurred any
brokerage, finder's, or similar fee in connection with the Exchange and other
transactions contemplated by this Agreement.

         Section 4.7      UNIMAG 10-K AND 10-Q.  Unimag has previously made
available to Northern true, correct, and complete copies of Unimag's most
recent 10-KSB for the fiscal year ending September 30, 1995 (the "10-K"), and
Unimag's most recent 10- QSB for the fiscal quarter ending June 30, 1996
("10-Q"), both of which have been filed with the Securities and Exchange
Commission ("SEC").  The financial statements of Unimag included in the 10-K
and 10-Q have been prepared from and in accordance with the books and records
of Unimag and in accordance with generally accepted accounting principles
applied on a consistent basis during the periods involved (except as may be
indicated in the notes thereto or, in the case of the 10-Q, as permitted by the
SEC under the Securities and Exchange Act of 1934, as amended) and fairly
present (subject, in the case of the 10-Q, to normal and recurring audit
adjustments) the consolidated financial position of Unimag and its consolidated
subsidiaries as of the dates thereof and the consolidated results of their
operations and cash flows for the periods then ended.

         Section 4.8      TAXES.  Unimag has duly paid, or caused to be paid,
all taxes, assessments, fees, and other governmental charges (hereinafter,
"taxes") payable by Unimag or its subsidiaries.  Unimag has duly filed, or
caused to be filed, all federal, state, local and foreign tax returns and tax
reports required to be filed by it or its subsidiaries and all such returns and
reports are true, correct, and complete.  There is no pending or, to the best
knowledge of Unimag, threatened federal, state, local or foreign tax audit or
assessment relating to it or its subsidiaries and there is no agreement with
any federal, state, local, or foreign tax authority that may affect the
subsequent tax liabilities of Unimag and its subsidiaries.

         Section 4.9      UNDISCLOSED LIABILITIES.  Unimag has no liability or
obligation of any nature (whether liquidated, unliquidated, accrued, absolute,
contingent, or otherwise and whether due or to become due) except:

                          (a)     Those set forth or reflected in the 10-Q or
         the financial statements therein set forth, which have not been paid
         or discharged since the date thereof;

                          (b)     Current liabilities (determined in accordance
         with generally accepted accounting principles) incurred since June 30,
         1996, in transactions in the ordinary course of business consistent
         with past practices which are properly reflected on its books and
         which are not inconsistent with the other representations, warranties
         and agreements of Unimag set forth in this Agreement; and

                          (c)     Liabilities which, consistent with generally
         accepted accounting principles, are not required to be reflected in
         its financial statements.





                                     - 13 -
<PAGE>   20
         Section 4.10     COMPLIANCE WITH LAW.  To the best knowledge of
Unimag, Unimag has complied and is in compliance in all material respects with
all laws, statutes, ordinances, orders, rules and regulations promulgated, and
all judgments, decisions and orders entered, by any federal, state, local or
foreign court or governmental authority or instrumentality which are applicable
or relate to it or to its businesses or properties.

         Section 4.11     NO MATERIAL ADVERSE CHANGE.  Since the filing of the
10-Q with the SEC, there has been no material adverse change in the properties,
assets, liabilities, business, results of operations, or condition (financial
or otherwise) of Unimag.  Unimag is not subject to any obligation or
requirement to provide funds to or make any investment (in the form of a loan,
capital contribution or otherwise) in any entity.

         Section 4.12     SECTION 351 EXCHANGE.  It is the intention of Unimag
to treat the acquisition of the Acquired Assets pursuant to this Agreement
along with other exchanges and acquisitions occurring before and after the
closing of the transactions contemplated by this Agreement, as an exchange
under Section 351 of the Code, subject to the rules of Section 351 of the Code
and the regulations promulgated thereunder applicable to the receipt and
taxability of "boot" (within the meaning of such rules). Unimag shall be solely
responsible for evaluating (and determining the appropriate methods required
for reporting) all federal, state, and local income and other tax consequences
to Unimag which will and may result from the transactions contemplated by this
Agreement.

                                   ARTICLE 5

                       REPRESENTATIONS AND WARRANTIES OF
                                    NORTHERN

         In order to induce Unimag to enter into this Agreement, Northern
hereby represents and warrants to Unimag that the statements contained in this
Article 5 are true, correct, and complete:

         Section 5.1      ORGANIZATION AND STANDING.  Northern and MacGregor
each is a corporation duly organized, validly existing and in good standing
under the laws of the State of Michigan with full power and authority
(corporate and otherwise) to own, lease, use, and operate its properties and to
conduct its business as and where now owned, leased, used, operated and
conducted.  Each corporation is duly qualified to do business and is in good
standing in each state listed in Schedule 5.1, is not qualified to do business
in any other state and, except as set forth in Schedule 5.1, neither the nature
of the business or other activities conducted by it nor the properties it owns,
leases, or operates requires it to qualify to do business as a foreign
corporation in any other state, except where the failure to be so qualified
would not have a material adverse effect on the business, operations, assets,
properties, condition (financial or otherwise) or prospects of such
corporation.  Neither corporation has received any written notice or assertion
within the last three years from any governmental official in any state to the
effect that it is required to be qualified or authorized to do business in a
state in which it is not so qualified or has not obtained such authorization.
Neither corporation is in default or in violation





                                     - 14 -
<PAGE>   21
of the performance, observation or fulfillment of any material provision of its
articles of incorporation or code of regulations.

         Section 5.2      CAPITALIZATION AND SECURITY HOLDERS; SUBSIDIARIES.
The authorized capital stock of Northern consists solely of 1,000 shares of
common stock, no par value, (a) 500 of which are issued and outstanding, and
(b) none of which are held as treasury shares (the "Northern Shares").   The
authorized capital stock of MacGregor consists solely of 50,000 shares of
common stock, with a par value $1.00 per share, 10,000 of which are issued and
outstanding, and none of which are held as treasury shares (the "MacGregor
Shares").  Schedule 5.2 contains a correct and complete list of the names and
addresses of all of the shareholders of Northern and MacGregor and indicates
all Northern Shares and MacGregor Shares owned beneficially and of record by
each such shareholder.  Each outstanding Northern Share and MacGregor Share has
been duly authorized and validly issued and is fully paid and nonassessable,
and no Northern Share or MacGregor Share has been issued in violation of
preemptive or similar rights.  Except as set forth and briefly described in
Schedule 5.2, there are no outstanding subscriptions, options, warrants, puts,
calls, agreements, understandings, claims, or other commitments or rights of
any type relating to the issuance, sale, or transfer by Northern or any
shareholder of Northern or by MacGregor or any shareholder of MacGregor of any
securities of Northern or MacGregor, nor are there outstanding any securities
which are convertible into or exchangeable for shares of capital stock of
Northern or MacGregor, and neither Northern nor MacGregor has any obligations
of any kind to issue any additional securities.  The issuance and sale of all
securities of Northern and MacGregor have been in full compliance with all
applicable federal and state securities laws.  Neither Northern (except for its
MacGregor Stock) nor MacGregor owns, directly or indirectly, any equity or
other ownership interest in any corporation, partnership, joint venture, or any
other entity or enterprise.  Neither Northern nor MacGregor is subject to any
obligation or requirement to provide funds to or make any investment (in the
form of a loan, capital contribution, or otherwise) in any entity.

         Section 5.3      CORPORATE POWER AND AUTHORITY.  Northern has all
requisite corporate power and authority to enter into and perform its
obligations under this Agreement and to consummate the Exchange and other
transactions contemplated by this Agreement.  This Agreement and the
transactions contemplated by this Agreement have been duly and validly
authorized by all necessary corporate action on the part of Northern.  This
Agreement has been duly executed and delivered by Northern and constitutes the
legal, valid, and binding obligation of Northern , enforceable against Northern
in accordance with its terms, except as such enforceability may be limited by
(a) applicable bankruptcy, insolvency, or other similar laws from time to time
in effect which may affect the enforcement of creditors' rights in general, and
(b) general principles of equity.

         Section 5.4      CONSENTS AND APPROVALS.  Except for the consents
described in Schedule 5.4, all of which shall be obtained prior to the Escrow
Closing (unless otherwise agreed by Unimag in writing), neither the execution
and delivery of this Agreement by Northern nor the consummation of the Exchange
and other transactions contemplated by this Agreement requires or will require
any action, consent, or approval of, review by, or registration with any third
party, court, governmental body, or other agency, instrumentality, or
authority, other than


                                     - 15 -
<PAGE>   22
actions, required by the HSR Act, and (ii) actions to be taken in respect of
federal and state securities laws as contemplated by this Agreement.

         Section 5.5      UNAUDITED FINANCIAL STATEMENTS.

                          (a)     1995 Statements.  Northern has furnished to
         Unimag the "Unaudited Statements" consisting of (i) the unaudited
         balance sheet of Northern (with respect to its Wholesale Periodical
         Business) as of December 31, 1995, and the related statement of income
         for the fiscal year then ended, and (ii) the unaudited balance sheet
         of MacGregor for the 10-month period as of October 31, 1995, and the
         related statement of income of MacGregor for the 10- month period then
         ended, including, in each case, the related notes, if any.

                          (b)     Wholesale Periodical Business Statements.  In
         the case of the Wholesale Periodical Business, the Unaudited
         Statements have been prepared by management from and in accordance
         with the books and records of Northern, have been prepared in
         accordance with generally accepted accounting principles applied on a
         consistent basis (except as disclosed therein), and fairly present in
         all material respects the financial condition of the Wholesale
         Periodical Business as of the date stated and the results of the
         Wholesale Periodical Business for the period then ended in accordance
         with such practices.

                          (c)     MacGregor Statements.  In the case of
         MacGregor, the Unaudited Statements have been prepared by management
         from and in accordance with the books and records of MacGregor in
         accordance with generally accepted accounting principles applied on a
         consistent basis (except as disclosed therein) and fairly present in
         all material respects the financial condition of MacGregor as of the
         date stated and the results of MacGregor for the period then ended in
         accordance with such practices.

         Section 5.6      UNDISCLOSED LIABILITIES.  Except as disclosed in
Schedule 5.6, neither Northern, with respect to Northern's Wholesale Periodical
Business, nor MacGregor has any liability or obligation of any nature (whether
liquidated, unliquidated, accrued, absolute, contingent, or otherwise and
whether due or to become due) except:

                          (a)     Those set forth or reflected in the Unaudited
         Statements which have not been paid or discharged since the date
         thereof;

                          (b)     Current liabilities (determined in accordance
         with generally accepted accounting principles) incurred since December
         31, 1995, in transactions in the ordinary course of business
         consistent with past practices which are properly reflected on their
         books and which are not inconsistent with the other representations,
         warranties, and agreements of Northern set forth in this Agreement;
         and

                          (c)     Liabilities which, consistent with generally
         accepted accounting principles, are not required to be reflected in
         the Unaudited Statements.


                                     - 16 -
<PAGE>   23
         Section 5.7      ABSENCE OF CERTAIN CHANGES.  Except as expressly
provided for or permitted under Section 6.2(a) of this Agreement, or as set
forth in Schedule 5.7, since December 31, 1995, there has not been:

                          (a)     Any material adverse change in the business,
         operations, assets, properties, customer base, prospects, rights, or
         condition (financial or otherwise) of Northern's Wholesale Periodical
         Business or of MacGregor or any occurrence, circumstance, or
         combination thereof which reasonably could be expected to result in
         any such material adverse change;

                          (b)     Any declaration, setting aside, or payment of
         any dividend or any distribution (in cash or in kind) to any
         shareholder of Northern or MacGregor, or any direct or indirect
         redemption, purchase, or other acquisition by Northern or MacGregor of
         any of its capital stock, or any options, warrants, rights, or
         agreements to purchase or acquire such stock;

                          (c)     Any increase in amounts payable by Northern
         or MacGregor to or for the benefit of, or committed to be paid by
         Northern or MacGregor to or for the benefit of, any shareholder,
         director, officer, or other consultant, agent, or employee of Northern
         or MacGregor whose total annual compensation exceeds $50,000 or any
         relatives of such person, or any increase in any benefits granted
         under any bonus, stock option, profit-sharing, pension, retirement,
         severance, deferred compensation, group health, insurance, or other
         direct or indirect benefit plan, payment or arrangement made to, with,
         or for the benefit of any such person;

                          (d)     Any transaction entered into or carried out
         by Northern (with respect to its Wholesale Periodical Business) or
         MacGregor other than in the ordinary and usual course of business
         consistent with past practices;

                          (e)     Any borrowing or agreement to borrow funds by
         Northern (with respect to its Wholesale Periodical Business) or
         MacGregor, any incurring by Northern (with respect to its Wholesale
         Periodical Business) or MacGregor of any other obligation or liability
         (contingent or otherwise), except liabilities incurred in the usual
         and ordinary course of business (consistent with past practices), or
         any endorsement, assumption or guarantee of payment or performance of
         any loan or obligation of any other person or entity by Northern (with
         respect to its Wholesale Periodical Business) or MacGregor;

                          (f)     Any material change by Northern (with respect
         to its Wholesale Periodical Business) or MacGregor in its method of
         doing business or any change in its accounting principles or practices
         or its method of application of such principles or practices;

                          (g)     Any mortgage, pledge, lien, security
         interest, hypothecation, charge, or other encumbrance imposed or
         agreed to be imposed on or with respect to the property or assets of
         Northern (with respect to its Wholesale Periodical Business) or
         MacGregor;


                                     - 17 -
<PAGE>   24
                          (h)     Any sale, lease, or other disposition of, or
         any agreement to sell, lease, or otherwise dispose of any of the
         properties or assets of Northern (with respect to its Wholesale
         Periodical Business) or MacGregor, other than sales of inventory in
         the usual and ordinary course of business for fair equivalent value to
         persons other than directors, officers, shareholders, or other
         affiliates of such corporation;

                          (i)     Any purchase of or any agreement to purchase
         assets (other than inventory purchased in the ordinary course of
         business consistent with past practices) for an amount in excess of
         $50,000 for any one purchase or $100,000 for all such purchases made
         by Northern (with respect to its Wholesale Periodical Business) or
         MacGregor or any lease or any agreement to lease, as lessee, any
         capital assets with payments over the term thereof to be made by
         Northern (with respect to its Wholesale Periodical Business) or
         MacGregor exceeding an aggregate of $100,000;

                          (j)     Any loan or advance made by Northern (with
         respect to its Wholesale Periodical Business) or MacGregor to any
         person other than loans made to customers in the ordinary course of
         business consistent with past practices not exceeding $50,000, in the
         aggregate, to any customer;

                          (k)     Any modification, waiver, change, amendment,
         release, rescission, or termination of, or accord and satisfaction
         with respect to, any material term, condition, or provision of any
         contract, agreement, license, or other instrument to which Northern
         (with respect to its Wholesale Periodical Business) or MacGregor is a
         party, other than any satisfaction by performance in accordance with
         the terms thereof in the usual and ordinary course of business; or

                          (l)     Any labor dispute or disturbance adversely
         affecting the business operations or condition (financial or
         otherwise) of Northern (with respect to its Wholesale Periodical
         Business) or MacGregor, including without limitation the filing of any
         petition or charge of unfair labor practice with any governmental or
         regulatory authority, efforts to effect a union representation
         election, or actual or threatened employee strike, work stoppage, or
         slow down.

         Section 5.8      TAXES.

                          (a)     Except as set forth and briefly described in
         Schedule 5.8, Northern (with respect to its Wholesale Periodical
         Business) and MacGregor each has duly paid all taxes payable by it.
         Northern (with respect to its Wholesale Periodical Business) and
         MacGregor each has duly filed all federal, state, local, and foreign
         tax returns and tax reports required to be filed by it and all such
         returns and reports are true, correct, and complete.  Except as
         disclosed and briefly described in Schedule 5.8, since December 31,
         1991, none of such returns and reports have been amended, and except
         as set forth and briefly described in Schedule 5.8, all taxes, arising
         under or reflected on such returns and reports have been fully paid or
         were fully accrued as liabilities in the Unaudited Statements and
         shall be paid before the Escrow Closing.  During the last five (5)
         years, no claim has been made by authorities in any jurisdiction where
         Northern (with respect





                                     - 18 -
<PAGE>   25
         to its Wholesale Periodical Business) or MacGregor did not file tax
         returns that it is or may be subject to taxation therein.

                          (b)     Northern (with respect to its Wholesale
         Periodical Business) and MacGregor each has delivered to Unimag copies
         of all federal, state, local, and foreign income tax returns filed
         with respect to it for taxable periods ended on or after December 31,
         1991.  Schedule 5.8 sets forth the dates and results of any and all
         audits conducted by taxing authorities within the last five years or
         otherwise with respect to any tax year for which assessment is not
         barred by any applicable statute of limitations.  No waivers of any
         applicable statute of limitations for the filing of any tax returns or
         payment of any taxes or assessments of any deficient or unpaid taxes
         are outstanding.  Except as set forth and briefly described in
         Schedule 5.8, all deficiencies proposed as a result of any audits have
         been paid or settled or have been fully accrued as liabilities in the
         Unaudited Statements and shall be paid before the Closing.  Except as
         set forth and briefly described in Schedule 5.8, there is no pending
         or, to the best knowledge of Northern, threatened federal, state,
         local, or foreign tax audit or assessment relating to Northern (with
         respect to its Wholesale Periodical Business) or MacGregor, and there
         is no agreement with any federal, state, local, or foreign taxing
         authority that may affect the subsequent tax liabilities of Northern
         (with respect to its Wholesale Periodical Business) or MacGregor.

                          (c)     Except as set forth and briefly described in
         Schedule 5.8, all Taxes attributable to the existence or operation of
         Northern (with respect to its Wholesale Periodical Business) and
         MacGregor as at or through December 31, 1995 are, to the extent not
         already paid, accurately reflected in the Unaudited Statements.

                          (d)     Except as set forth and briefly described in
         Schedule 5.8, there exists no tax-sharing agreement or arrangement
         pursuant to which Northern (with respect to its Wholesale Periodical
         Business) or MacGregor is obligated to pay the tax liability of any
         other person or entity or to indemnify any other person or entity with
         respect to any tax.

                          (e)     Schedule 5.8 includes a list of all states,
         territories and jurisdictions to which any Tax is properly payable by
         Northern (with respect to its Wholesale Periodical Business) or
         MacGregor.

                          (f)     Northern became an "S corporation," within
         the meaning of Section 1361(a)(1) of the Code of (an "S corporation"),
         for federal income tax purposes effective January 1, 1983, pursuant to
         a valid election made by Northern, with the consent of all of its
         shareholders, effective as of such date, and Northern is and from such
         date always has been an S corporation.

         Section 5.9      COMPLIANCE WITH LAW.  Except as disclosed and briefly
described in Schedule 5.9, to the best knowledge of Northern, Northern (with
respect to its Wholesale Periodical Business) and MacGregor each has complied
and is in compliance in all material respects with all nonenvironmental
(environmental matters being addressed in Section 5.14) laws, statutes,
ordinances, orders, rules and regulations promulgated, and all judgments,
decisions, and orders entered, by


                                     - 19 -
<PAGE>   26
any federal, state, local, or foreign court or governmental authority or
instrumentality which are applicable or relate to it or to its business or
properties including without limitation:  (a) all zoning, fire, safety, and
building laws, ordinances, regulations, and requirements; (b) Title VII of the
Civil Rights Act of 1964, as amended; (c) the Fair Labor Standards Act, as
amended; (d) the Occupational Safety and Health Act of 1970, as amended; (e)
the Americans with Disabilities Act of 1990; (f) all applicable federal, state
and local laws, rules and regulations relating to employment; (g) all
applicable laws, rules and regulations governing payment of minimum wages and
overtime rates, and the withholding and payment of taxes from compensation of
employees; (h) federal and state antitrust and trade regulation laws applicable
to competition generally or to agreements restricting, allocating, or otherwise
affecting geographic or product markets; and (i) the Controlled Substances Act
(collectively, the "Applicable Laws").  To the best knowledge of Northern,
Northern (with respect to its Wholesale Periodical Business) and MacGregor has
all franchises, licenses, permits, covenants, authorizations, approvals, and
certifications necessary or appropriate for the operation of its business or
the ownership of its properties.  Schedule 5.9 includes a list of all material
franchises, licenses, permits, consents, authorizations, approvals, and
certificates owned or held by Northern (with respect to its Wholesale
Periodical Business) and MacGregor (collectively, the "Permits"), each of which
is currently valid and in full force and effect.  To the best knowledge of
Northern, neither Northern (with respect to its Wholesale Periodical Business)
nor MacGregor is in violation of any of the Permits, and there is no pending
nor, to the best knowledge of Northern, any threatened proceeding which could
result in the revocation, cancellation or inability to renew any Permit.
Except as disclosed and briefly described in Schedule 5.9, neither Northern
(with respect to its Wholesale Periodical Business) nor MacGregor has been
charged with or given notice of any violation of any of the Applicable Laws
which violation has not been remedied in full (without any remaining
liability).

         Section 5.10     PROPRIETARY RIGHTS.  Schedule 5.10 sets forth:

                          (a)     All material names, patents, inventions,
         trade secrets, proprietary rights, computer software, trademarks,
         trade names, service marks, logos, copyrights, and franchises and all
         applications therefor, registrations thereof, and licenses,
         sublicenses, or agreements in respect thereof which Northern (with
         respect to its Wholesale Periodical Business) and MacGregor each owns,
         has the right to use, or to which each is a party; and

                          (b)     All filings, registrations, or issuances of
         any of the foregoing with or by any federal, state, local, or foreign
         regulatory, administrative, or governmental office or offices (all
         items in (a) and (b) of this Section 5.10, together with the customer
         lists described below, being sometimes hereinafter referred to
         collectively as the "Proprietary Rights").

                          Northern (with respect to its Wholesale Periodical
Business) and MacGregor each is, to the best knowledge of Northern, the sole
and exclusive owner of all right, title, and interest in and to all of its
respective Proprietary Rights free and clear of all liens, claims, charges,
equities, rights of use, encumbrances, and restrictions whatsoever, and there
is not pending or, to the best knowledge of Northern, threatened any
investigation, proceeding, inquiry, or other review by any federal, state,
local, or foreign regulatory, administrative, or


                                     - 20 -
<PAGE>   27
governmental office or offices with respect to Northern's or MacGregor's right,
title, or interest in any Proprietary Right.

                          Other than those Proprietary Rights listed in
Schedule 5.10, no name, patent, invention, trade secret, customer list,
proprietary right, computer software, trademark, trade name, service mark,
logo, copyright, franchise, license, sublicense, or other such right is
necessary for the operation of the business of Northern (with respect to its
Wholesale Periodical Business) or MacGregor in substantially the same manner as
such business is presently conducted.  To the best knowledge of Northern, such
businesses have not been and are not being conducted in contravention of any
trademark, copyright, or other proprietary right of any person or entity.

                          Except as set forth in Schedule 5.10, none of the
Proprietary Rights:  (i) has been hypothecated, sold, assigned, or licensed by
Northern or MacGregor, or to the best knowledge of Northern, any other person
or entity; (ii) to the best knowledge of Northern, infringes upon or violates
the rights of any person or entity; (iii) to the best knowledge of Northern is
subject to challenge, claims of infringement, unfair competition, or other
claims; or (iv) to the best knowledge of Northern, is being infringed upon or
violated by any person or entity.  Except as set forth in Schedule 5.10,
neither Northern nor MacGregor has given any indemnification against patent,
trademark, or copyright infringement as to any equipment, materials, products,
services, or supplies which either of them uses, licenses, or sells.  To the
best knowledge of Northern, no product, process, method, or operation presently
sold, engaged in, or employed by them infringes upon any rights owned by any
other person or entity.  There is not pending or, to the best knowledge of
Northern, threatened any claim or litigation against Northern or MacGregor
contesting the right of either of them to sell, engage in, or employ any such
product, process, method, or operation.

                          Except as set forth in Schedule 5.10, Northern and
MacGregor each has exclusive rights to own and use the computer software used
by it (the "Software").  Schedule 5.10 lists and briefly describes, all
material licenses, agreements, documents, and other materials relating to the
Software and to Northern's and MacGregor's rights therein.  Except as set forth
in Schedule 5.10, neither Northern nor MacGregor has licensed or otherwise
authorized any other person to use or make use of all or any part of the
Software, nor granted, assigned, or otherwise conveyed any right in or to the
Software.

         Section 5.11     RESTRICTIVE DOCUMENTS OR LAWS.  With the exception of
the matters listed in Schedule 5.11, neither Northern (with respect to its
Wholesale Periodical Business) nor MacGregor is a party to or bound under any
mortgage, lien, lease, agreement, contract, instrument, law, order, judgment or
decree, or any similar restriction not of general application which materially
and adversely affects, or reasonably could be expected to so affect (a) its
business, operations, assets, properties, prospects, rights, or condition
(financial or otherwise); (b) the continued operation by Unimag of such
business after the Closing Date on substantially the same basis as such
business is currently operated; or (c) the consummation of the transactions
contemplated by this Agreement.


                                     - 21 -
<PAGE>   28
         Section 5.12     INSURANCE.  Northern (with respect to its Wholesale
Periodical Business) and MacGregor each has been and is insured with respect to
its properties and the conduct of its business in such amounts and against such
risks as are sufficient for compliance with applicable law and as are adequate
to protect its property and business in accordance with normal industry
practice.  Such insurance is and has been provided by insurers unaffiliated
with Northern or MacGregor, which insurers are, to the best knowledge of
Northern, financially sound and reputable.  Set forth in Schedule 5.12 is a
true, correct, and complete list of all insurance policies and bonds in force
in which Northern (with respect to its Wholesale Periodical Business) or
MacGregor is named as an insured party, or for which it has paid any premiums,
and such list correctly states the name of the insurer, the name of each
insured party, the type and amount of coverage, deductible amounts, if any, the
expiration date, and the premium amount of each such policy or bond.  Except as
disclosed in Schedule 5.12, all such policies or bonds are currently in full
force and effect and no notice of cancellation or termination has been received
with respect to any such policy.  Northern and MacGregor will continue all of
such insurance in full force and effect through the Closing Date.  All premiums
due and payable on such policies have been paid.  Except as disclosed in
Schedule 5.12, neither Northern or MacGregor is a co-insurer under any term of
any insurance policy.

         Section 5.13     BANK ACCOUNTS, DEPOSITORIES; POWERS OF ATTORNEY.  Set
forth in Schedule 5.13 is a true, correct, and complete list of the names and
locations of all banks or other depositories in which Northern (with respect to
its Wholesale Periodical Business) and MacGregor have accounts or safe deposit
boxes, and the names of the persons authorized to draw thereon, borrow
therefrom, or have access thereto.  Except as set forth in Schedule 5.13, no
person has a power of attorney from Northern (with respect to its Wholesale
Periodical Business) or MacGregor.

         Section 5.14     TITLE TO AND CONDITION OF PROPERTIES.  Except as set
forth in Schedule 5.14, Northern (with respect to its Wholesale Periodical
Business) and MacGregor each has good, valid, and indefeasible title to all of
its assets and properties of every kind, nature, and description, tangible or
intangible, wherever located, which constitute all of the property now used in
and necessary for the conduct of its business as presently conducted (including
without limitation all operating property and assets shown or reflected on the
Unaudited Statements, except inventory sold in the ordinary course of
business).  Except as set forth in Schedule 5.14, to the best knowledge of
Northern, all such properties are owned free and clear of all mortgages,
pledges, liens, security interests, encumbrances, and restrictions of any
nature whatsoever, including without limitation: (a) rights or claims of
parties in possession; (b) easements or claims of easements; (c) encroachments,
overlaps, boundary line or water drainage disputes, or any other matters; (d)
any lien or right to a lien for services, labor, or material furnished; (e)
special tax or other assessments; (f) options to purchase, leases, tenancies,
or land contracts; (g) contracts, covenants, or reservations which restrict the
use of such properties; and (h) violations of any Applicable Laws applicable to
such properties.  All such properties are usable for their current uses without
violating any Applicable Laws, or any applicable private restriction, and such
uses are legal conforming uses.  Except as set forth in Schedule 5.14, no
financing statement under the Uniform Commercial Code or similar law naming
Northern, MacGregor, or any of their predecessors is on file in any
jurisdiction in which either owns property or does business, and neither is a
party to or bound under any agreement or legal obligation authorizing any party
to file any such financing statement.  Schedule 5.14 contains a complete and
accurate





                                     - 22 -
<PAGE>   29
list of the location of all real property which is owned, leased, or operated
by Northern and MacGregor and describes the nature of their interests in that
real property.  With respect to any leased real property, except as set forth
in Schedule 5.14, each has an insurable leasehold interest in that real
property.

                 Except as set forth in Schedule 5.14, to the best knowledge of
Northern, all real property and structures, all machinery and equipment, and
all tangible personal property owned, leased or used by Northern (with respect
to its Wholesale Periodical Business) or MacGregor and material to the
operation of its business are reasonably suitable for the purpose or purposes
for which they are being used (including full compliance with all Applicable
Laws and are in good condition and repair, ordinary wear and tear excepted.
Except as set forth in Schedule 5.14, to the best knowledge of Northern, there
are no material structural defects in the exterior walls or the interior
bearing walls, the foundation, or the roof of any building, garage or other
such structure so owned, leased, or used by Northern or MacGregor, and the
electrical, plumbing, heating systems, and air conditioning systems, of any
such structure are in good operating condition, ordinary wear and tear
excepted.  The utilities servicing the real properties owned, leased, or used
by Northern and MacGregor are adequate to permit the continued operation of
their respective businesses, and there are no pending or, to the best knowledge
of Northern, threatened zoning, condemnation or eminent domain proceedings,
building, utility, or other moratoria, or injunctions or court orders which
would materially and adversely affect such continued operation.  Schedule 5.14
lists, and Northern has furnished or made available to Unimag, copies of all
engineering, geologic, and environmental reports prepared by or for Northern or
MacGregor or with respect to the real property so owned, leased or used by them
in their possession which Northern has been able to reasonably locate after
conducting a good-faith review.

                 Except as set forth in Schedule 5.14, no real or personal
property owned, leased, or used by Northern (with respect to its Wholesale
Periodical Business) or MacGregor has been used to produce, process, store,
handle, or transport any hazardous or toxic substance or waste (as those terms
are defined or described in any of the applicable laws relating to the
protection, preservation, conservation, restoration, or quality of the
environment), except to the extent immaterial quantities of hazardous
substances are used as an incidental aspect of the operation of its business.
Except as set forth in Schedule 5.14, no hazardous or toxic substance or waste
has been disposed of, released or discharged on, leaked from, or has otherwise
contaminated any real property so owned, leased, or used by Northern or
MacGregor.  Except as set forth in Schedule 5.14, no asbestos or substances
containing material quantities of asbestos have been installed in any such
property.  Except as set forth in Schedule 5.14, there are no oil or gas wells
capped or uncapped or piping, structures, fixtures or other appliances relating
thereto on or about any such property and no such property has been used as a
landfill.

         Section 5.15     BROKERS AND FINDERS.  No investment banker, broker,
finder, or other intermediary: (a) has been retained by or is authorized to act
on behalf of Northern or any of its shareholders; (b) has submitted the
transactions contemplated by this Agreement to Northern or any of its
shareholders; or (c) is or might be entitled to any fee, commission, or other
payment from Northern as a direct or indirect result of the transactions
contemplated by this Agreement.





                                     - 23 -
<PAGE>   30
         Section 5.16     LEGAL PROCEEDINGS.  Except as described in Schedule
5.16:  (a) there are no (and over the last three years there have been no)
Actions pending or, to the best knowledge of Northern, threatened against or
relating to Northern (with respect to its Wholesale Periodical Business) or
MacGregor (or any of their officers, directors, shareholders, agents, or
representatives in connection with the business or affairs of either of them),
before any federal, state, local, or foreign court or governmental body in
which the amount in dispute exceeds (or exceeded) $25,000 or which has or could
result in liability or loss for Northern or MacGregor of more than $25,000; and
(b) to the best knowledge of Northern, there exist no disputes, conflicts, or
circumstances providing the basis for a dispute or conflict which could
reasonably be expected to result in any such Action.  There are no Actions
pending or, to the best knowledge of Northern, threatened for the purpose of
enjoining or preventing this Agreement or any other transaction contemplated by
this Agreement or otherwise challenging the validity or propriety of the
transactions contemplated by this Agreement.  Except as disclosed in Schedule
5.16, neither Northern (with respect to its Wholesale Periodical Business) nor
MacGregor is subject to any judgment, order or decree, or any governmental
restriction, which has a reasonable probability of having a material adverse
effect on its business operations, assets, properties, condition (financial or
otherwise), or prospects.

         Section 5.17     ERISA.

                          (a)     Schedule 5.17(a) identifies each "employee
         benefit plan," as defined in Section 3(3) of the Employee Retirement
         Income Security Act of 1974 ("ERISA") which   (i) is subject to any
         provision of ERISA, and (ii) is or was at any time during the last 5
         years maintained, administered, or contributed to by Northern (with
         respect to its Wholesale Periodical Business) or MacGregor or any
         affiliate (as defined below) and covers any employee or former
         employee of Northern or MacGregor or any affiliate or under which
         Northern or MacGregor or any affiliate has any liability.  Copies of
         such plans (and, if applicable, related trust agreements) and all
         amendments thereto have been furnished to Unimag together with the
         three most recent annual reports (Form 5500 and all related schedules)
         and actuarial valuation reports, if any, prepared in connection with
         any such plan.  Such plans are referred to collectively herein as the
         "Employee Plans".  For purposes of this section, "affiliate" of any
         person or entity means (A) any other person or entity which, together
         with such person or entity, would be treated as a single employer
         under Section 414 of the Internal Revenue Code of 1986, as amended
         (the "Code"), or (B) is an "affiliate," whether or not incorporated,
         as defined in Section 407(d)(7) of ERISA, of such person or entity.
         The only Employee Plans which individually or collectively would
         constitute an "employee pension benefit plan" as defined in Section
         3(2) of ERISA (the "Pension Plans") are identified as such on Schedule
         5.17(a).

                          (b)     Except as set forth in Schedule 5.17(b), no
         Employee Plan constitutes a "multiemployer plan," as defined in
         Section 3(37) of ERISA, or a "defined benefit plan," as defined in
         Section 3(35) and subject to Title IV of ERISA, nor does Northern
         (with respect to its Wholesale Periodical Business) or MacGregor have
         any obligation to create, maintain, or contribute to any such
         "multiemployer plan" or "defined benefit plan".  No Employee Plan is
         maintained in connection with any trust described in Section 501(c)(9)


                                     - 24 -
<PAGE>   31
         of the Code.  No "accumulated funding deficiency," as defined in
         Section 412 of the Code, has been incurred with respect to any
         Employee Plan, whether or not waived.  Full payment has been made of
         all amounts which Northern or MacGregor is required to have paid as
         contributions to or benefits under any Employee Plan as of the end of
         the most recent fiscal year thereof, and there are no unfunded
         obligations under any Employee Plan.  Northern knows of no "reportable
         event," within the meaning of Section 4043 of ERISA, and no event
         described in Section 4041, 4042, 4062 or 4063 of ERISA has occurred in
         connection with any Employee Plan.  No condition exists and no event
         has occurred which could constitute grounds for termination of any
         Employee Plan, and neither Northern, MacGregor, nor any of their
         affiliates has incurred any material liability under Title IV of ERISA
         arising in connection with the termination of, or complete or partial
         withdrawal from, any plan covered or previously covered by Title IV of
         ERISA.  Nothing done or omitted to be done and no transaction or
         holding of any asset under or in connection with any Employee Plan has
         or will make Northern or MacGregor, or any officer or director of
         Northern or MacGregor, subject to any liability under Title I of ERISA
         or liable for any tax pursuant to Section 4975 of the Code.  There is
         no pending or, to the best knowledge of Northern, threatened
         litigation, arbitration, disputed claim, adjudication, audit,
         examination, or other proceeding with respect to any Employee Plan or
         any fiduciary or administrator thereof in their capacities as such.

                          (c)     Except as set forth in Schedule 5.17(c), each
         Employee Plan which is intended to be qualified under Section 401(a)
         of the Code is, to the best knowledge of Northern, so qualified and
         has been so qualified during the period from its adoption to date, and
         each trust forming a part thereof is exempt from tax pursuant to
         Section 501(a) of the Code.  Northern has furnished to Unimag copies
         of the most recent Internal Revenue Service determination letters with
         respect to each such plan for which it or MacGregor is the plan
         sponsor.  Except as set forth in Schedule 5.17(c), to the best
         knowledge of Northern, each Employee Plan has been maintained in
         compliance with its terms and the requirements prescribed by any and
         all statutes, orders, rules, and regulations, including but not
         limited to ERISA and the Code, which are applicable to such plan.

                          (d)     Except as set forth in Schedule 5.17(d),
         there is no contract, agreement, plan, or arrangement covering any
         employee or former employee of Northern, MacGregor, or any affiliate
         that, individually or collectively, could give rise to the payment of
         any amount that would not be deductible pursuant to the terms of the
         Code.

                          (e)     Schedule 5.17(e) identifies each employment,
         severance, or other similar contract, arrangement, or policy and each
         plan or arrangement (written or oral) providing for insurance coverage
         (including any self-insured arrangements), workers' compensation,
         disability benefits, severance benefits, supplemental unemployment
         benefits, vacation benefits, retirement benefits, or for deferred
         compensation, profit-sharing, bonuses, stock options, stock
         appreciation, or other forms of incentive compensation or
         post-retirement insurance, compensation, or benefits which (i) is not
         an Employee Plan, (ii) is entered into, maintained, or contributed to,
         as the case may be,





                                     - 25 -
<PAGE>   32
         by Northern (with respect to its Wholesale Periodical Business),
         MacGregor, or any of their affiliates, and (iii) covers any employee
         or former employee of Northern, MacGregor, or any affiliates.  Such
         contracts, plans, and arrangements as are described above, copies or
         descriptions of which have been furnished previously to Unimag, are
         referred to collectively herein as the "Benefit Arrangements".  Each
         Benefit Arrangement has been maintained in substantial compliance with
         its terms and with requirements prescribed by any and all statutes,
         orders, rules, and regulations that are applicable to such Benefit
         Arrangement.

                          (f)     Except as set forth in Schedule 5.17(f),
         there is no liability in respect of post-retirement health and medical
         benefits for current or retired employees of Northern (with respect to
         its Wholesale Periodical Business) or MacGregor or any of their
         affiliates.  Except as set forth in Schedule 5.17(f), Northern and
         MacGregor each has reserved its right to amend or terminate any
         Employee Plan or Benefit Arrangement providing health or medical
         benefits in respect of any active employee under the terms of any such
         plan and descriptions thereof given to employees.  With respect to any
         of Northern's and MacGregor's Employee Plans which are "group health
         plans" under Section 4980B of the Code and Section 607(1) of ERISA,
         there has been substantial compliance with all requirements imposed
         thereunder.

                          (g)     Except as set forth in Schedule 5.17(g),
         there has been no amendment to, written interpretation, or
         announcement (whether or not written) by Northern, MacGregor, or any
         of their affiliates relating to any Employee Plan or Benefit
         Arrangement which would increase the expense of maintaining such
         Employee Plan or Benefit Arrangement above the level of the expense
         incurred in respect thereof for the fiscal year ended immediately
         prior to the Closing Date.

                          (h)     Except as set forth in Schedule 5.17(h),
         neither Northern (with respect to its Wholesale Periodical Business)
         nor MacGregor is a party or subject to any union contract or any
         material employment contract or arrangement providing for annual
         future compensation of more than $25,000 to any officer, consultant,
         director or employee.

                          (i)     Except as set forth in Schedule 5.17(i), the
         execution, delivery, and consummation of the transactions contemplated
         by this Agreement do not constitute a triggering event under any
         Employee Plan, whether or not legally enforceable, which (either alone
         or upon the occurrence of any additional or subsequent event) will or
         may result in any payment (of severance pay or any other type),
         acceleration, increase in vesting, or increase in benefits to any
         current or former participant, employee, or director of Northern or
         MacGregor.

                          (j)     Any reference to ERISA or the Code or any
         section thereof shall be construed to include all amendments thereto
         and applicable regulations and administrative rulings issued
         thereunder.

         Section 5.18     CONTRACTS.   Schedule 5.18 lists and briefly
describes all contracts, agreements, leases, arrangements, and understandings
(written or oral) ("Contracts") to which Northern (with


                                     - 26 -
<PAGE>   33
respect to its Wholesale Periodical Business) or MacGregor is a party and which
fall within any of the following categories: (a) Contracts with any of their
respective top 20 customers based on revenues for the 12-month period ended
June 30, 1996; (b) Contracts not entered into in the ordinary course of
business (including without limitation Contracts with any present or former
shareholder, director, or officer, or any person related by blood or marriage
to any such person, or any person controlling, controlled by, or under common
control with any such person, or with any employee, agent, or consultant not
terminable at will); (c) Contracts which are service contracts (excluding
contracts for delivery services entered into in the ordinary course of
business) or equipment leases involving payments of more than $10,000 per year;
(d) Contracts containing covenants or restrictions purporting to limit the
freedom of Northern or MacGregor to compete in any line of business in any
geographic area or to employ or otherwise engage any person; (e) Contracts
which extend beyond one year, unless cancelable on 60 or fewer days' notice
without any liability, penalty, or premium; (f) Contracts which relate to any
borrowings or guarantees in excess of $25,000; (g) Contracts containing any
obligation or commitment which limits the freedom of Northern or MacGregor to
sell, lease, or otherwise distribute any product or customer information; or
(h) Contracts which are not listed above but which are material to the
condition (financial or otherwise), operations, assets, prospects, or business
of Northern or MacGregor.  All such Contracts are valid and binding and in full
force and effect, and, to the best knowledge of Northern, enforceable in
accordance with their respective terms in all material respects.  Except as set
forth in Schedule 5.18, neither Northern nor, to the best knowledge of
Northern, any other party thereto, is in violation of, in default in respect
of, nor, to the best knowledge of Northern, has there occurred an event or
condition which, with the passage of time or giving of notice (or both) would
constitute a default under any such Contract.

         Section 5.19     ACCOUNTS RECEIVABLE.  Except as set forth in Schedule
5.19, all accounts and notes receivable (customer, vendor, and other) of
Northern (with respect to its Wholesale Periodical Business) and of MacGregor
as of June 30, 1996, are and will be collectible in full, after application of
a reserve for uncollectible accounts determined in accordance with generally
accepted accounting principles, and are and will be valid and subsisting
(unless previously paid) and represent and will represent sales actually made
(net of all applicable credits and rebates) in the ordinary and usual course of
business consistent with past practices.  It is anticipated that Arthur
Anderson LLP will perform all necessary audit procedures to verify the accounts
receivable of MacGregor as of June 30, 1996, at the time that it conducts the
audit of the June 30th Balance Sheet.

                 From the date of this Agreement through the Closing Date, no
customer or vendor accounts receivable of Northern (with respect to its
Wholesale Periodical Business) or MacGregor will be converted to notes
receivable or written off without the prior written consent of Unimag.

         Section 5.20     NO CONFLICT OR DEFAULT.  Except as set forth on
Schedule 5.20, neither the execution and delivery of this Agreement by
Northern, nor compliance by Northern with the terms and provisions of this
Agreement, including without limitation the consummation of the transactions
contemplated by this Agreement, will:  (a) violate any Applicable Laws or
Permits; (b) conflict with or result in the breach of any term, condition, or
provision of (i) the articles of incorporation, code of regulations, or other
organizational document of Northern or





                                     - 27 -
<PAGE>   34
MacGregor or (ii) any material agreement, deed, contract, undertaking,
mortgage, indenture, writ, order, decree, restriction, legal obligation, or
instrument to which Northern or MacGregor is a party or by which Northern or
MacGregor or any of their respective assets or properties are or may be bound
or affected; or (iii) any Contract; (c) constitute a default (or an event
which, with the giving of notice, the passage of time, or both, would
constitute a default) thereunder; (d) result in the creation or imposition of
any lien, security interest, charge or encumbrance, or restriction of any
nature whatsoever with respect to any material properties or assets of Northern
or MacGregor; or (e) give to others any interest or rights, including rights of
termination, acceleration, or cancellation in or with respect to any of the
material properties, assets, contracts, or business of Northern or MacGregor.

         Section 5.21     BOOKS OF ACCOUNT; RECORDS.  The general ledgers,
stock record books, minute books and other material records relating to the
assets, properties, contracts, and outstanding legal obligations of Northern
(with respect to its Wholesale Periodical Business) and MacGregor are, in all
material respects, complete and correct, and have been maintained in accordance
with good business practices and the matters contained therein are, to the
extent required by generally accepted accounting principles, accurately
reflected in the Unaudited Statements, except as may be set forth in Section
5.5.

         Section 5.22     OFFICERS, EMPLOYEES, AND COMPENSATION.  Schedule 5.22
lists and describes the current compensation of the five most highly
compensated managers of Northern (with respect to its Wholesale Periodical
Business) and MacGregor and any other employee of Northern (with respect to its
Wholesale Periodical Business) or MacGregor whose total current salary and
bonus exceeds $50,000.  Except as disclosed in Schedule 5.22:  (a) there are no
other forms of compensation paid to any such director, officer, or employee of
Northern or MacGregor; (b) the amounts accrued or to be accrued on the books
and records of Northern and MacGregor for vacation pay, sick pay, and all
commissions and other fees payable to agents, salespersons and representatives
of Northern and MacGregor will be adequate to cover their respective
liabilities for all such items; (c) neither Northern (with respect to its
Wholesale Periodical Business)  nor MacGregor has become obligated, directly or
indirectly, to any shareholder, director, or officer or any person related to
any such person by blood or marriage, except for current liability for such
compensation; and (d) to the best knowledge of Northern, no shareholder,
director, officer, agent, employee, or representative of Northern (with respect
to its Wholesale Periodical Business) or MacGregor or any person related to
such person by blood or marriage holds any position or office with or has any
material financial interest, direct or indirect, in any supplier, customer, or
account of, or other outside business which has material transactions with,
Northern or MacGregor.  Neither Northern nor MacGregor has any agreement or
understanding with any shareholder, director, officer, agent, employee, or
representative of Northern or MacGregor which would influence any such person
not to become associated with Unimag from and after the Closing or not to serve
Northern or MacGregor after the Closing in a capacity similar to the capacity
presently held.


         Section 5.23     LABOR RELATIONS.  Except as set forth in Schedule
5.23, there is no unfair labor practice complaint against Northern (with
respect to its Wholesale Periodical Business) or MacGregor pending before the
National Labor Relations Board.  Except as set forth in Schedule





                                     - 28 -
<PAGE>   35
5.23, neither Northern (with respect to its Wholesale Periodical Business) nor
Macgregor is a party to or bound by any collective bargaining agreement and
there is no labor strike, dispute, slowdown or stoppage, or any union
organizing campaign, actually pending or, to the best knowledge of Northern,
threatened against or involving Northern or MacGregor.  Except as set forth in
Schedule 5.23, no labor grievance has been filed against Northern (with respect
to its Wholesale Periodical Business) or MacGregor in the last three years, and
no arbitration proceeding has arisen out of or under a collective bargaining or
other labor agreement and is pending and no claim therefor has been asserted.
Except as set forth in Schedule 5.23, no collective bargaining or other labor
agreement is currently being negotiated by Northern or MacGregor and no union
or collective bargaining unit represents any of their employees.  Neither
Northern (with respect to its Wholesale Periodical Business) nor MacGregor has
experienced any work stoppage or other material labor difficulty during the
past five years.

         Section 5.24     CUSTOMERS AND SUPPLIERS.  Except as set forth in
Schedule 5.24, no supplier of Northern (with respect to its Wholesale
Periodical Business) or MacGregor has indicated that it shall stop, or decrease
the rate of, or substantially increase its fees for, supplying products or
services to Northern or MacGregor either prior to, or following the
consummation of, the Closing.  Schedule 5.24 sets forth a list of all customers
which have terminated their relationships with Northern or MacGregor since
December 31, 1995, or have notified Northern or MacGregor, since December 31,
1995, that they intend to terminate their relationships with Northern or
MacGregor.  Except as set forth in Schedule 5.24, Northern does not know of any
customers of Northern (with respect to its Wholesale Periodical Business) or
MacGregor which alone or in the aggregate comprise more than 1% of actual
annualized sales as shown in the Unaudited Statements, which have indicated
that they are considering or planning to (a) discontinue being customers of
Northern or MacGregor, (b) discontinue being customers of Unimag or Northern or
MacGregor after the Escrow Closing or the Closing, or (c) substantially
decrease the amount of their purchasing from Northern or MacGregor or Unimag or
otherwise materially alter the terms of such purchasing either before or after
the Closing.

         Section 5.25     SPECIAL TERMS; PRODUCT WARRANTIES.  Schedule 5.25
sets forth the terms and conditions of any credit, discount, or other terms
given by Northern (with respect to its Wholesale Periodical Business) or
MacGregor to any customer outside the usual and ordinary course of business.

         Section 5.26     BUSINESSES OF NORTHERN AND MACGREGOR.  Northern and
MacGregor each is and has been, engaged in the magazine, book, newspaper, and
sundries wholesale distribution and related businesses for more than 30 years,
and each is presently engaged in no other business whatsoever except as may be
incidental to the foregoing, except in the case of businesses being retained by
Northern and not being contributed by Northern to Unimag.


         Section 5.27     INVESTMENT REPRESENTATION.    Northern acknowledges,
represents, and warrants to Unimag that (a) it is an "accredited investor," as
that term is defined in Regulation D, (b) Northern has been provided the
opportunity to ask questions and receive answers from Unimag concerning the
business operations and financial condition of Unimag and the terms and
conditions of the transactions described in this Agreement, and to obtain any
additional





                                     - 29 -
<PAGE>   36
information necessary to verify the accuracy of information provided to
Northern by Unimag, and (c) Northern is acquiring the Unimag Shares and the
Unimag Debentures to be issued pursuant to this Agreement for Northern's own
account for investment only and not with a view to the distribution thereof.
Northern has not (and, prior to the Closing, will not have) entered into any
agreement to dispose of any Unimag Shares now owned or hereafter received at
the Closing of the Exchange (except for the contingent obligation to return
Unimag Shares to Unimag pursuant to the valuation adjustment provisions of
Section 3.2(b)).

         Section 5.28     SECTION 351 EXCHANGE.  It is the intention of
Northern to treat the acquisition of the Acquired Assets pursuant to this
Agreement, along with other exchanges and acquisitions occurring before and
after the closing of the transactions contemplated by this Agreement, as an
exchange under Section 351 of the Code, subject to the rules of Section 351 of
the Code and the regulations promulgated thereunder applicable to the receipt
and taxability of "boot" (within the meaning of such rules). Northern shall be
solely responsible for evaluating (and determining the appropriate methods
required for reporting) all federal, state, and local income and other tax
consequences to it which will and may result from the transactions contemplated
by this Agreement.


                                   ARTICLE 6

                            COVENANTS OF THE PARTIES

         Section 6.1      MUTUAL COVENANTS.

                          (a)     General.  Each Party shall use all reasonable
         efforts to take all actions and do all things necessary, proper, or
         advisable to consummate the Exchange and the other transactions
         contemplated by this Agreement, including without limitation using all
         reasonable efforts to cause the conditions set forth in Article 7 of
         this Agreement for which such Party is wholly or partially responsible
         to be satisfied, as soon as reasonably practicable and to prepare,
         execute, acknowledge or verify, deliver, and file such additional
         documents, and take or cause to be taken such additional actions, as
         any other Party may reasonably request.

                          (b)     HSR Filings.  The Parties shall cooperate
         with each other with respect to the preparation and filing of any
         Notification and Report Forms and related materials that they may be
         required to file with the Federal Trade Commission and the Antitrust
         Division of the United States Department of Justice under the HSR Act
         with respect to the Exchange and shall promptly make any further
         filings pursuant the HSR Act that may be necessary, proper, or
         advisable.

                          (c)     Other Governmental Matters.  Each Party shall
         use all reasonable efforts to take any additional action that may be
         necessary, proper, or advisable in connection with any other notices
         to, filings with, and authorizations, consents and approvals of any
         court, administrative agency or commission, or other governmental
         authority or instrumentality that it may be required to give, make, or
         obtain.





                                     - 30 -
<PAGE>   37
                          (d)     Tax-Free Treatment.  Each of the Parties
         shall use all reasonable efforts to cause the Exchange to constitute
         (along with other exchanges and acquisitions occurring before and
         after the Exchange) a tax- free exchange under Section 351 of the
         Code, subject to the rules of Section 351 of the Code and the
         regulations promulgated thereunder applicable to the receipt and
         taxability of "boot" (within the meaning of such rules). Each of the
         Parties shall be solely responsible for evaluating (and determining
         the appropriate methods required for reporting) all federal, state,
         and local income and other tax consequences to each such Party which
         will and may result from the transactions contemplated by this
         Agreement.

                          (e)     Bulk Transfer Laws.  The Parties covenant and
         acknowledge that neither Party will comply in any respect with the
         provisions of any applicable bulk transfer laws in connection with the
         Exchange and other transactions contemplated by this Agreement.
         Notwithstanding anything in this Agreement to the Contrary, (i) any
         Damages (defined in Section 9.2(a)) suffered by Unimag in any way
         related to such failure to comply shall be treated as an Indemnifiable
         Northern Claim (defined in Section 9.2(a)), and (ii) any Damages
         suffered by Northern in any way related to such failure to comply
         shall not be treated as an Indemnifiable Unimag Claim (defined in
         Section 9.3(a)).

         Section 6.2      COVENANTS OF NORTHERN.  Northern covenants and agrees
that:

                          (a)     Conduct of Business.  Except as otherwise
         expressly contemplated by this Agreement, from the date of this
         Agreement until the Closing Date (the "Exchange Period"):  (i)
         Northern shall not take or permit to be taken any action or do or
         permit to be done anything in the conduct of the business of Northern
         (with respect to its Wholesale Periodical Business) or MacGregor, or
         otherwise, that would be contrary to or in breach of any of the terms
         or provisions of this Agreement or which would cause any of its
         representations and warranties contained in this Agreement to be or
         become untrue in any material respect; (ii) Northern (with respect to
         its Wholesale Periodical Business) and MacGregor each shall conduct
         its business in the ordinary course consistent with past practices;
         (iii) Northern shall permit Unimag to manage and oversee the Wholesale
         Periodical Business operations of Northern and the business operations
         of MacGregor as provided in Section 6.3(b) and consistent with the
         terms and conditions of the Joint Operating Agreement between Unimag,
         Northern, and MacGregor dated March 1, 1996 (the "Joint Operating
         Agreement"); and (iv) Northern shall use all reasonable efforts to
         preserve the business organizations intact, keeping available to
         Northern, MacGregor, and Unimag the present service of Northern's and
         MacGregor's employees, and preserving for Northern, MacGregor, and
         Unimag the goodwill of Northern's and MacGregor's suppliers,
         customers, and others with whom business relationships exist.  Without
         limiting the generality of the foregoing, during the Exchange Period,
         except as otherwise expressly contemplated by this Agreement or with
         the prior written consent of Unimag, Northern shall not:

                                  (A)      Adopt or propose any change in its
                 or MacGregor's articles of incorporation or code of
                 regulations; adjust, split, combine, or reclassify any of


                                     - 31 -
<PAGE>   38
                 its or MacGregor's capital stock; or make any other changes in
                 its or MacGregor's authorized or issued capital stock;

                                  (B)      Redeem, purchase, or otherwise
                 acquire any shares of its or MacGregor's capital stock; grant
                 any person or entity any right to acquire any shares of its or
                 MacGregor's capital stock; issue, deliver, sell, or agree to
                 issue, deliver, or sell, any additional shares of its or
                 MacGregor's capital stock or any other securities; or enter
                 into any agreement or arrangement with respect to the sale or
                 voting of its or MacGregor's shares of capital stock;

                                  (C)      Merge or consolidate it or MacGregor
                 with any other person or entity or acquire a material amount
                 of assets of any other person or entity except for the
                 acquisition of inventory in the ordinary course of business
                 consistent with past practices;

                                  (D)      Sell, lease, license, pledge,
                 encumber, or otherwise dispose of any of MacGregor's or its
                 Wholesale Periodical Business operating assets other than
                 sales of inventory in the ordinary course of business
                 consistent with past practices;

                                  (E)      For itself (with respect to its
                 Wholesale Periodical Business) or for MacGregor incur, create,
                 assume, or otherwise become liable for any indebtedness other
                 than indebtedness incurred in the ordinary course of business
                 consistent with past practices;

                                  (F)      Except for those arrangements
                 disclosed in Schedule 6.2(a), enter into or modify any
                 employment, severance, termination, or similar agreement or
                 arrangement with, or grant any bonuses, salary increases,
                 severance, or termination pay to, any officer, director,
                 consultant, or employee of Northern or MacGregor;

                                  (G)      For itself (with respect to its
                 Wholesale Periodical Business) or for MacGregor adopt, amend,
                 or terminate any employee benefit plan or increase, amend, or
                 terminate any benefits to officers, directors, consultants, or
                 employees;

                                  (H)      For itself (with respect to its
                 Wholesale Periodical Business) or for MacGregor modify in any
                 material way or terminate any of the contracts listed or
                 required to be listed in Schedule 5.18, except in the ordinary
                 course of business consistent with past practices;

                                  (I)      For itself (with respect to its
                 Wholesale Periodical Business) or for MacGregor, except as
                 disclosed in Schedule 5.16, settle any claims, litigation, or
                 actions, whether now pending or hereafter made or brought,
                 unless such





                                     - 32 -
<PAGE>   39
                 settlement does not involve a payment by Northern or MacGregor
                 of more than $25,000;

                                  (J)      For itself (with respect to its
                 Wholesale Periodical Business) or for MacGregor engage in any
                 transaction, or enter into any agreement, contract, lease, or
                 other arrangement or understanding, with any affiliate of
                 Northern or MacGregor, except for transactions expressly
                 permitted by this Agreement; or

                                  (K)      Agree or commit to do any of the
                 foregoing.

                          (b)     Exclusive Rights.  Neither Northern nor
         MacGregor shall, directly or indirectly, solicit (including without
         limitation by way of furnishing or making available any non-public
         information concerning the business, properties, or assets of
         MacGregor or Northern) or engage in negotiations or discussions with,
         disclose any of the terms of this Agreement to, accept any offer from,
         furnish any information to, or otherwise cooperate, assist, or
         participate with any person or organization (other than Unimag and its
         representatives) regarding any Acquisition Proposal (defined below),
         except that any person or entity making an Acquisition Proposal may be
         informed of the restrictions contained in this sentence.  Northern
         shall notify Unimag promptly by telephone, and thereafter promptly
         confirm in writing, if any such information is requested from, or any
         Acquisition Proposal is received by, Northern or MacGregor.  For
         purposes of this Agreement, "Acquisition Proposal" shall mean any
         offer or proposal received by Northern or MacGregor prior to the
         Closing Date regarding the acquisition by purchase, merger, lease, or
         otherwise of any capital stock of Northern or MacGregor, the business
         of MacGregor or the Wholesale Periodical Business of Northern, or any
         material assets, customer relationships, or other operations of
         MacGregor or the Wholesale Periodical Business of Northern.

                          (c)     Access to Records and Other Due Diligence.
         During the Exchange Period, Northern shall:  (i) make or cause to be
         made available to Unimag and its representatives, attorneys,
         accountants, and agents, for examination, inspection, and review, the
         assets and property of Northern and MacGregor and all books,
         contracts, agreements, commitments, records, and documents of every
         kind relating to Northern's Wholesale Periodical Business and
         MacGregor's business, and shall permit Unimag and its representatives,
         attorneys, accountants and agents to have access to the same at all
         reasonable times, including without limitation access to all tax
         returns filed and in preparation and all review and other accounting
         work papers of Northern's and MacGregor's independent accountants and
         all reports to management and related responses; and (ii) permit
         representatives of Unimag to interview suppliers, customers, and
         personnel of Northern and MacGregor, provided, however, that a
         Northern representative shall be entitled to be present at and
         participate in each such interview.

                          (d)     Disclosures.  After the date of this
         Agreement, Northern shall not:  (i) disclose to any person,
         association, firm, corporation or other entity (other than Unimag or
         those designated in writing by Unimag) in any manner, directly or
         indirectly, any proprietary information or data relevant to the
         business of MacGregor or the Wholesale


                                     - 33 -
<PAGE>   40
         Periodical Business of Northern, whether of a technical or commercial
         nature; or (ii) use, or permit or assist, by acquiescence or
         otherwise, any person, association, firm, corporation, or other entity
         (other than Unimag or those designated in writing by Unimag) to use,
         in any manner, directly or indirectly, any such information or data,
         excepting only use of such data or information as is at the time
         generally known to the public and which did not become generally known
         through any breach of any provision of this section by Northern.  Upon
         the termination of this Agreement for any reason, Northern shall
         promptly cause all copies of such information and data in its
         possession to be returned to Unimag.

                          (e)     Employee Retention.  Northern understands
         that in Unimag's view it is essential to the successful operation of
         the businesses of Northern and MacGregor that Northern assist Unimag
         in retaining substantially unimpaired the operating organizations of
         Northern (with respect to its Wholesale Periodical Business) and
         MacGregor.  During the Exchange Period, Northern shall not take any
         action which would induce any employee or representative of Northern,
         MacGregor, or Unimag not to become or continue as an employee or
         representative of Northern, MacGregor, or Unimag.

                         (f)      Dividends and Distributions.  During the
         Exchange Period, Northern shall not permit MacGregor to declare, set
         aside, or pay any dividend or any distribution (in cash or in kind) to
         its shareholders.

                          (g)     Notices of Certain Events.  Northern shall
         promptly notify Unimag of:

                                  (i)      Any notice or other communication
                          from any person or entity alleging that the consent
                          of such person or entity is or may be required in
                          connection with the transactions contemplated by this
                          Agreement;

                                  (ii)     Any notice or other communication
                          from any governmental or regulatory agency or
                          authority in connection with the transactions
                          contemplated by this Agreement; and

                                  (iii)    Any actions, suits, claims,
                          investigations, or proceedings commenced or, to the
                          knowledge of Northern, threatened against, relating
                          to, or involving or otherwise affecting Northern
                          (with respect to its Wholesale Periodical Business)
                          or MacGregor, or any of their property which, if in
                          existence on the date of this Agreement would have
                          been required to have been disclosed by Northern
                          pursuant to Section 5.16 or which relate to the
                          consummation of the transactions contemplated by this
                          Agreement.


                          (h)     Title Evidence.  Northern shall deliver to
         Unimag as soon as practicable after the date of this Agreement title
         opinions, title reports, or other evidence of title, in form and
         substance reasonably satisfactory to Unimag, showing in Northern and
         MacGregor, as the case may be, indefeasible fee simple title in all of
         the facilities and real property owned by Northern (with respect to
         its Wholesale Periodical Business) and





                                     - 34 -
<PAGE>   41
         MacGregor, subject only to such exceptions, encumbrances, or other
         matters as are reasonably satisfactory to Unimag.

                          (i)     Audited Financial Statements.  Northern shall
         deliver to Unimag, within 30 days after the Escrow Closing Date,
         audited financial statements for Northern's Wholesale Periodical
         Business for the fiscal year ended December 31, 1995 (the "1995
         Wholesale Periodical Business Financial Statements") and the audited
         balance sheet of MacGregor as of December 31, 1995 (the "Macgregor
         Balance Sheet").  In addition, Northern shall deliver to Unimag,
         within 75 days after the Escrow Closing Date, audited financial
         statements for Northern's Wholesale Periodical Business for the fiscal
         year ended December 31, 1994 (the "1994 Wholesale Periodical Business
         Financial Statements", and, together with the 1995 Wholesale
         Periodical Business Financial Statements, the "Financial Statements").
         The audited Wholesale Periodical Business Financial Statements and the
         MacGregor Balance Sheet shall be prepared from and shall be in
         accordance with the books and records of Northern and MacGregor,
         prepared in conformity with generally accepted accounting principles
         applied on a consistent basis, including without limitation the
         generally accepted accounting principles set forth on Schedule 3.2,
         but subject to the exceptions to generally accepted accounting
         principles also set forth on Schedule 3.2, and fairly present in all
         material respects the financial condition of Northern (with respect to
         its Wholesale Periodical Business) and MacGregor as of the dates
         stated and the results of operations of Northern (with respect to its
         Wholesale Periodical Business) for the periods then ended in
         accordance with such practices.  Northern shall cause Arthur Andersen
         LLP to perform the December 31, 1994 audit and the audit of the
         MacGregor Balance Sheet, and Northern shall pay (or cause MacGregor to
         pay in the case of the audit of MacGregor Balance Sheet) all costs and
         expenses incurred in connection with such audits.  Unimag shall cause
         Arthur Andersen LLP to perform the December 31, 1995, audit (and also
         the audit of the June 30th Balance Sheet), and Unimag shall pay all
         costs and expenses incurred in connection with such audits.

                         (j)      Noncompetition.  During the five year period
         beginning on the Escrow Closing Date, Northern shall not, directly or
         indirectly (whether in its own capacity or as a shareholder or other
         owner, partner, member, manager, consultant, creditor, or agent of any
         person, firm, association, organization, or other entity:

                                  (i)      Enter into or engage in any business
                          anywhere in the United States which competes with
                          Unimag's, or any of its subsidiaries', wholesale and
                          retail magazine, book, newspaper, and sundries
                          distribution and related business (the "Unimag
                          Business") during such period;

                                  (ii)     Solicit customers or business
                          patronage anywhere in the United States which results
                          in competition with the Unimag Business; or

                                  (iii)    Promote or assist, financially or
                          otherwise, any person, firm, association, corporation
                          or other entity engaged in any business which
                          competes with the Unimag Business anywhere in the
                          United States.


                                     - 35 -
<PAGE>   42
                          The foregoing covenant shall not be deemed to have
                 been violated solely by the ownership of shares of any class
                 of capital stock of any publicly traded corporation involved
                 in the wholesale and retail magazine, book, newspaper, and
                 sundries distribution and related businesses, so long as the
                 aggregate holdings of Northern in such publicly traded
                 corporation other than Unimag represents less than 1% of such
                 corporation's outstanding capital stock.

                          Northern acknowledges that (a) the provisions of this
                 section are fundamental and essential for the protection of
                 Unimag's legitimate business and proprietary interests, and
                 (b) such provisions are reasonable and appropriate in all
                 respects.

         Section 6.3      COVENANTS OF UNIMAG.  Unimag covenants and agrees
that:

                          (a)     Conduct of Unimag's Business.  Except as
         otherwise expressly contemplated by this Agreement, during the
         Exchange Period:  (i) Unimag shall not take or permit to be taken any
         action or do or permit to be done anything in the conduct of the
         business of Unimag, or otherwise, that would be contrary to or in
         breach of any of the terms or provisions of this Agreement or which
         would cause any of its representations and warranties contained in
         this Agreement to be or become untrue in any material respect; and
         (ii) Unimag shall conduct its business in the ordinary course
         consistent with past practices.

                          (b)     Joint Operations.         Notwithstanding
         anything in this Agreement to the contrary, from and after the Escrow
         Closing Date, Unimag shall manage and oversee the operation of the
         business of Northern (with respect to its Wholesale Periodical
         Business) and MacGregor as if the Exchange had already occurred.
         Without limiting the generality of the foregoing, such management and
         oversight shall include all of Unimag's rights as to such matters set
         forth in the Joint Operating Agreement.

                          (c)     Consummation of Acquisitions.  Unimag shall
         use all reasonable efforts to take all actions and do all things
         necessary, proper, or advisable to consummate the:  (i) acquisition of
         Michiana News Service, Inc., a Michigan corporation ("Michiana"),
         pursuant to and upon the terms and conditions of the Stock Transfer
         and Exchange Agreement among Unimag, Michiana, and all of the
         shareholders of Michiana (the "Michiana Acquisition"); (ii)
         acquisition of The Stoll Companies, an Ohio corporation ("Stoll"),
         pursuant to and upon the terms and conditions of the Stock Transfer
         and Exchange Agreement among Unimag, Stoll, and all of the
         shareholders of Stoll (the "Stoll Acquisition"); and (iii) acquisition
         of certain assets and liabilities of Ohio Periodical Distributors,
         Inc., an Ohio corporation, and Wholesalers Leasing Corp., a Delaware
         corporation, pursuant to and upon the terms and conditions of the
         respective Asset Transfer and Exchange Agreements between Unimag and
         those companies and the acquisition of Read-mor Book Stores, Inc., an
         Ohio corporation, and The Scherer Companies, a Delaware corporation,
         pursuant to an upon the terms and conditions of the respective Stock
         Transfer and Exchange Agreements among Unimag, each of those
         companies, and all of their shareholders (collectively, the "Scherer
         Companies Acquisitions").  Neither the acquisition agreement for the
         Michiana Acquisition (the


                                     - 36 -
<PAGE>   43
         "Michiana Acquisition Agreement"), the acquisition agreement for the
         Stoll Acquisition (the "Stoll Acquisition Agreement"), nor the
         acquisition agreements for the Scherer Companies Acquisitions (the
         "Scherer Companies Acquisition Agreements") shall be modified or
         amended, in any material respect, without the prior written consent of
         Northern, the Unimag Board of Directors, Stoll, Michiana, and each of
         the companies which are a part of the Scherer Companies Acquisitions
         (the "Scherer Companies").  In addition to the transferors described
         in this Section 6.3(c), the remainder of the control group (as defined
         in Section 368(c) of the Code) of Unimag is specified in Schedule 1.2.

                          (d)     Confidential Information.  Upon the
         termination of this Agreement for any reason, Unimag shall promptly
         cause all proprietary information or data relevant to the businesses
         of Northern and MacGregor, whether of a technical, financial or
         commercial nature and whether furnished by Northern hereunder or
         otherwise received by Unimag, and all copies, extracts and summaries
         thereof in its possession or in the possession of any of its officers,
         shareholders or agents, to be promptly returned to Northern, except
         for any such information relating to customers of Northern and
         MacGregor obtained from Northern or MacGregor in connection with the
         joint business operations of Unimag, Northern and MacGregor pursuant
         to the Joint Operating Agreement.


                                   ARTICLE 7

                                   CONDITIONS

         Section 7.1      MUTUAL CONDITIONS TO ESCROW CLOSING.  The obligations
of each of the Parties to complete the Escrow Closing and to consummate the
other transactions contemplated by this Agreement to be completed at the Escrow
Closing shall be subject to fulfillment of all of the following conditions:

                          (a)     Completion of Schedules and Exhibits.  Except
         for the Debenture Agreement attached as Exhibit A, Schedules 1.1(a)
         through (n), Schedule 1.3, and Schedule 2.1, the Parties acknowledge
         that at the time of the execution of this Agreement the schedules and
         exhibits will not be attached. The Parties shall proceed in good faith
         to finalize the form and content of such schedules and exhibits in a
         manner consistent with the terms and conditions of this Agreement and
         otherwise mutually acceptable to both Parties.  Upon finalizing the
         form and content of such schedules and exhibits they shall be attached
         to and become a part of this Agreement as if they had been attached to
         this Agreement at the time of execution.

                          (b)     No Adverse Proceeding.  No temporary
         restraining order, preliminary or permanent injunction, or other order
         or decree which prevents the consummation of the Exchange or the other
         transactions contemplated by this Agreement shall have been issued and
         remain in effect, and no statute, rule, or regulation shall have been
         enacted by any state or federal government or governmental agency
         which would prevent the consummation of the Exchange or the other
         transactions contemplated by this Agreement.


                                     - 37 -
<PAGE>   44
                          (c)     Certain Approvals.  Unimag and Northern each
         shall have filed any Notification and Report Forms and related
         materials that either such Party may be required to file with the
         Federal Trade Commission and the Antitrust Division of the United
         States Department of Justice under the HSR Act with respect to the
         Exchange, and all waiting periods applicable to the consummation of
         the Exchange under the HSR Act shall have expired or been terminated.

                          (d)     Other Governmental Approvals.  Any
         governmental or other approvals or reviews of this Agreement and the
         transactions contemplated by this Agreement required under any
         applicable laws, statutes, orders, rules, regulations, policies or
         guidelines promulgated thereunder, or any corporate governance
         document shall have been received, except for any filings which Unimag
         must make with the Securities and Exchange Commission in connection
         with obtaining approval from Unimag's shareholders of the Exchange and
         other transactions contemplated by this Agreement.

                          (e)     Exchange Agreements for Certain Acquisitions.
         Northern shall have received copies of the final form of the Michiana
         Acquisition Agreement, the Stoll Acquisition Agreement and the Scherer
         Companies Acquisition Agreements, all of which shall be of a form and
         content substantially similar to this Agreement, with the exception
         that the Michiana Acquisition Agreement, the Stoll Acquisition
         Agreement, and certain of the Scherer Companies Acquisition Agreements
         shall be for the exchange of stock and debentures.

                          (f)     Tax Commentary.  Unimag shall have received a
         tax commentary, dated the Escrow Closing Date, of Arthur Andersen LLP,
         in form and substance satisfactory to Unimag, as to the qualification
         of the Exchange for Unimag as a tax-free exchange under Section 351 of
         the Code, and Unimag shall have delivered a copy of such opinion to
         Northern.

                          (g)     Lease for Petoskey Warehouse.  Unimag and
         Northern shall have entered into a lease for the real property owned
         by Northern known as the "Petoskey Warehouse", and such lease shall be
         in full force and effect as of the Escrow Closing, upon the following
         terms and conditions:  (i) the lease term shall be month-to-month;
         (ii) the annual rent shall be $3.00 per square foot multiplied by the
         total leasable space (on a triple net basis); and (iii) such other
         reasonable and customary terms and conditions as Unimag and Northern
         may agree upon.  The Petoskey Warehouse lease shall be in
         substantially the form attached to this Agreement as Exhibit E.

                          (h)     Termination and Release of Security
         Interests.  Old Kent Bank and Charles MacGregor, David MacGregor,
         Scott MacGregor, Keith Hayes, and Debra J. Hayes shall have terminated
         and released all security interests in the Acquired Assets.

         Section 7.2      CONDITIONS TO OBLIGATIONS OF NORTHERN TO COMPLETE THE
ESCROW CLOSING.  The obligations of Northern to complete the Escrow Closing and
to consummate other transactions contemplated by this Agreement to be completed
at the Escrow Closing shall be subject to the fulfillment of all of the
following conditions unless waived by Northern in writing:





                                     - 38 -
<PAGE>   45
                          (a)     Representations and Warranties.  The
         representations and warranties of Unimag set forth in Article 4 of
         this Agreement shall be true and correct in all material respects as
         of the date of this Agreement and as of the Escrow Closing Date as
         though made at and as of the Escrow Closing Date.

                          (b)     Performance of Agreement.  Unimag shall have
         performed and observed in all material respects all covenants,
         agreements, obligations, and conditions to be performed or observed by
         them under this Agreement at or prior to the Escrow Closing Date.

                          (c)     Certificate.  Unimag shall have furnished
         Northern with a certificate dated the Escrow Closing Date signed by
         its chairman, president, or any vice president to the effect that the
         conditions set forth in Section 7.2(a) and Section 7.2(b) have been
         satisfied.

                          (d)     Opinion of Counsel.  Northern shall have
         received the legal opinion, dated the Escrow Closing Date, of Baker &
         Hostetler, counsel to Unimag, in substantially the form attached to
         this Agreement as Exhibit B.

                          (e)     Adverse Change and Condition.  There shall
         have been no material adverse change in the properties, assets,
         liabilities, business, results of operations, condition (financial or
         otherwise), or prospects of Unimag since the date of the 10-Q or of
         the Scherer Companies, Stoll or Michiana since December 31, 1995.

                          (f)     Due Diligence.  Northern's completion of its
         due diligence review of Unimag, Stoll, Michiana, and the Scherer
         Companies with results satisfactory to Northern on or before September
         6, 1996.

                          (g)     Unimag Shareholder Letters.  As of the date
         of this Agreement, shareholders of Unimag who have the right to vote
         more than 50% of the outstanding Unimag Shares intend to submit
         letters to Unimag indicating they intend to vote in favor of the
         Exchange, the Stoll Acquisition, the Michiana Acquisition, and the
         Scherer Companies Acquisitions at the Unimag shareholders meeting to
         be held for that purpose.  Copies of these letters will be provided to
         Northern by Unimag prior to the Escrow Closing.

                          (h)     Other Documents.  Unimag shall have delivered
         the following items to Northern:

                                  (i)      Unimag's articles of incorporation,
                          certified by the Ohio Secretary of State as of a date
                          not more than ten days prior to the Escrow Closing
                          Date;

                                  (ii)     A good standing certificate of
                          Unimag, issued by the Ohio Secretary of State as of a
                          date not more than ten days prior to the Escrow
                          Closing Date;





                                     - 39 -
<PAGE>   46
                                  (iii)    The code of regulations of Unimag,
                          certified by the secretary of Unimag on the Escrow
                          Closing Date;

                                  (iv)     An assumption of the Assumed
                          Liabilities upon such reasonable and customary terms
                          and conditions as Unimag and Northern may agree; and

                                  (v)      Resolutions of the directors of
                          Unimag approving, adopting, and authorizing this
                          Agreement and the transactions contemplated by this
                          Agreement, certified by the secretary of Unimag on
                          the Escrow Closing Date.

         Section 7.3      CONDITIONS TO OBLIGATIONS OF UNIMAG TO COMPLETE THE
ESCROW CLOSING.  The obligations of Unimag to consummate the Exchange and
complete the Escrow Closing and to consummate the other transactions
contemplated by this Agreement to be completed at the Escrow Closing shall be
subject to the fulfillment of all of the following conditions unless waived by
Unimag in writing:

                          (a)     Representations and Warranties.  The
         representations and warranties of Northern set forth in Article 5 of
         this Agreement shall be true and correct in all material respects as
         of the date of this Agreement and as of the Escrow Closing Date as
         though made at and as of the Escrow Closing Date.

                          (b)     Performance of Agreement.  Northern shall
         have performed and observed in all material respects all covenants,
         agreements, obligations, and conditions to be performed or observed by
         it under this Agreement at or prior to the Escrow Closing Date.

                          (c)     Certificate.  Northern shall have furnished
         Unimag with a certificate dated the Escrow Closing Date signed on its
         behalf by its chairman, president or any vice president to the effect
         that the conditions set forth in Section 7.3(a) and Section 7.3(b)
         have been satisfied.

                          (d)     Opinion of Counsel.  Unimag shall have
         received the legal opinion, dated the Escrow Closing Date, of legal
         counsel to Northern, substantially in the form attached to this
         Agreement as Exhibit C.

                          (e)     Books and Records.  Northern shall have
         delivered to Unimag all corporate books and records and other
         materials of Northern (with respect to its Wholesale Periodical
         Business) and MacGregor, including without limitation stock books and
         ledgers, minute books, bank account lists, tax returns, and financial
         and operational records and materials.  Notwithstanding the foregoing,
         Northern shall retain possession and ownership of the originals of its
         corporate governance documents and records, but shall deliver to
         Unimag such copies thereof as Unimag may request.

                          (f)     Third Party Consents.  Unimag shall have
         received all necessary customer, vendor, and other third party
         consents and approvals of this Agreement and the transactions
         contemplated by this Agreement.





                                     - 40 -
<PAGE>   47
                          (g)     Agreement for Acquisition of MacGregor Stock
         Owned by Foster.  Northern and Foster shall have entered into an
         agreement pursuant to which Foster will have agreed to transfer and
         convey to Unimag the MacGregor Stock owned by him, and such agreement
         shall be on terms and conditions satisfactory to Unimag.

                          (h)     Adverse Change and Condition.  There shall
         have been no material adverse change in the properties, assets,
         liabilities, business, results of operations, condition (financial or
         otherwise) or prospects of Northern (with respect to its Wholesale
         Periodical Business) or MacGregor from that reflected in the Unaudited
         Statements.

                          (i)     Opinion of Independent Counsel.  Unimag shall
         have received the legal opinion, dated the Escrow Closing Date, of
         legal counsel reasonably acceptable to Unimag and its counsel in the
         form attached to this Agreement as Exhibit F.

                          (j)     Other Documents.  Northern shall have
         delivered the following items to Unimag:

                                  (i)      Northern's and MacGregor's articles
                          of incorporation, certified by the Michigan Secretary
                          of State as of a date not more than ten days prior to
                          the Escrow Closing Date;

                                  (ii)     Good standing certificates of
                          Northern and MacGregor, issued by the Michigan
                          Secretary of State as of a date not more than ten
                          days prior to the Escrow Closing Date;

                                  (iii)    The codes of regulations of Northern
                          and MacGregor, certified by the secretaries of
                          Northern and MacGregor on the Escrow Closing Date;

                                  (iv)     The Transfer Documents for the
                          contribution, transfer, assignment, and conveyance of
                          the Acquired Assets upon such reasonable and
                          customary terms and conditions as Unimag and Northern
                          may agree; and

                                  (v)      The resolutions of the directors of
                          Northern approving, adopting, and authorizing this
                          Agreement and the transactions contemplated by this
                          Agreement, certified by the secretary of Northern on
                          the Escrow Closing Date.

                          (k)     Due Diligence.  Unimag's completion of its
         due diligence review with results satisfactory to Unimag on or before
         September 6, 1996.

         Section 7.4      DOCUMENT ESCROW AGREEMENT; UNIMAG SHAREHOLDER
APPROVAL.  Upon the satisfaction or waiver of all of the conditions set forth
in Section 7.1, Section 7.2, and Section 7.3, the Parties shall hold the Escrow
Closing at which the Parties and Baker & Hostetler, as escrow agent ("Escrow
Agent"), shall execute and deliver the document escrow agreement in the form
attached to this Agreement as Exhibit D (the "Document Escrow Agreement").  The
Document Escrow Agreement shall provide, among other things, that at the Escrow
Closing this Agreement and all of the Additional Documents shall be deposited
with Escrow Agent to be held pursuant to the terms


                                     - 41 -
<PAGE>   48
of the Document Escrow Agreement and that upon the escrow closing of certain
acquisitions and the approval of the Exchange by Unimag's board of directors
and shareholders this Agreement and the Additional Documents shall be released
and delivered to the appropriate Party at the Escrow Closing and the Exchange
and other transactions contemplated by this Agreement shall be consummated.

         Section 7.5      MUTUAL CONDITIONS TO CONSUMMATE THE EXCHANGE.  Upon
the execution and delivery of the Document Escrow Agreement, the obligation of
each of the Parties to consummate the Exchange and the other transactions
contemplated by this Agreement shall be subject to the fulfillment of both of
the following conditions:

                          (a)     Escrow Closing of Other Acquisitions.  Unimag
         shall have consummated the escrow closings of the Michiana
         Acquisition, the Stoll Acquisition and the remainder of the Scherer
         Companies Acquisitions.  Such escrow closings shall be completed no
         later than September 28, 1996, and shall be substantially similar to
         the Escrow Closing under this Agreement.

                          (b)     Unimag Board of Directors Approval.  The
         Exchange and the Scherer Companies Acquisitions shall have been
         approved by Unimag's board of directors.

                          (c)     Unimag Shareholder Approval.  The Exchange,
         the Stoll Acquisition, the Michiana Acquisition, and the Scherer
         Companies Acquisitions shall have been approved by the affirmative
         vote of the shareholders of Unimag to the extent such approval is
         required by the provisions of Ohio Revised Code Chapter 1701 and
         Unimag's articles of incorporation.


                                   ARTICLE 8

                           TERMINATION AND AMENDMENT

         Section 8.1      TERMINATION.

                          (a)     Termination by Northern.  This Agreement may
         be terminated and cancelled prior to the Escrow Closing Date by
         Northern if: (i) (A) any of the representations or warranties of
         Unimag contained in this Agreement shall prove to be inaccurate in any
         material respect, or any covenant, agreement, obligation, or condition
         to be performed or observed by Unimag under this Agreement has not
         been performed or observed in any material respect at or prior to the
         time specified in this Agreement, and (B) such inaccuracy or failure
         shall not have been cured within 15 business days after receipt by
         Unimag of written notice of such occurrence from Northern; (ii) any
         permanent injunction or other order of a court or other competent
         authority preventing consummation of the Exchange or any other
         transaction contemplated by this Agreement shall have become final and
         nonappealable; (iii) so long as Northern is not in material breach of
         any representation, warranty, covenant, or agreement, if the Escrow
         Closing has not occurred on or before September 28, 1996; or (iv) so
         long as Northern is not in





                                     - 42 -
<PAGE>   49
         material breach of any representation, warranty, covenant, or
         agreement, if the Escrow Closing has not occurred on or before
         December 31, 1996.

                          (b)     Termination by Unimag.  This Agreement may be
         terminated and cancelled at any time prior to the Escrow Closing Date
         by Unimag if:  (i) (A) any of the representations or warranties of
         Northern contained in this Agreement shall prove to be inaccurate in
         any material respect, or any covenant, agreement, obligation, or
         condition to be performed or observed by Northern under this Agreement
         has not been performed or observed in any material respect at or prior
         to the time specified in this Agreement, and (B) such inaccuracy or
         failure shall not have been cured within 15 business days after
         receipt by Northern of written notice of such occurrence from Unimag;
         (ii) any permanent injunction or other order of a court or other
         competent authority preventing consummation of the Exchange or any
         other transaction contemplated by this Agreement shall have become
         final and nonappealable; (iii) so long as Unimag is not in material
         breach of any representation, warranty, covenant, or agreement, if the
         Escrow Closing has not occurred on or before September 28, 1996; or
         (iv) so long as Unimag is not in material breach of any
         representation, warranty, covenant, or agreement, if the Escrow
         Closing has not occurred on or before December 31, 1996.

         Section 8.2      AMENDMENT.  This Agreement may be amended by the
Parties, by action taken or authorized by their respective boards of directors
(to the extent such action or authorization is required by law), at any time
before or after adoption of this Agreement by the shareholders of Northern and
the Unimag shareholders, but, after such adoption, no amendment shall be made
which by law requires further adoption by the shareholders of Northern or the
Unimag shareholders without such further adoption.  Notwithstanding the
foregoing, this Agreement may not be amended except by an instrument in writing
signed by each of the Parties.

         Section 8.3      EXTENSION; WAIVER.  At any time prior to the Escrow
Closing Date, or Closing as the case may be, Unimag (with respect to Northern)
and Northern (with respect to Unimag) may, to the extent legally allowed: (a)
extend the time for the performance of any of the obligations or other acts of
such Party; (b) waive any inaccuracies in the representations and warranties
contained in this Agreement or in any document delivered pursuant hereto; or
(c) waive compliance with any of the agreements or conditions contained in this
Agreement.  Any agreement on the part of a Party to any such extension or
waiver shall be valid only if set forth in a written instrument signed by such
Party.


                                   ARTICLE 9

                                INDEMNIFICATION

         Section 9.1      SURVIVAL OF REPRESENTATIONS, WARRANTIES, COVENANTS,
AND AGREEMENTS.

                          (a)     Notwithstanding any investigation conducted
         at any time with regard thereto by or on behalf of any Party, all
         representations, warranties, covenants and agreements of Northern and
         Unimag in this Agreement and in the Document Escrow





                                     - 43 -
<PAGE>   50
         Agreement shall survive the execution, delivery, and performance of
         this Agreement and the Document Escrow Agreement.  All representations
         and warranties of the Parties set forth in this Agreement and in the
         Document Escrow Agreement shall be deemed to have been made again by
         them at and as of the Escrow Closing Date.

                          (b)     As used in this Article 9, any reference to a
         representation, warranty, covenant, or agreement contained in any
         section of this Agreement shall include the Schedule relating to such
         section.

         Section 9.2      INDEMNIFICATION BY NORTHERN.

                          (a)     Subject to the provisions of this Section 9.2
         and of Section 9.4 below, Northern shall indemnify and hold harmless
         Unimag from and against any and all losses, liabilities, damages,
         demands, claims, suits, actions, judgments or causes of action,
         assessments, costs and expenses, including without limitation
         interest, penalties, reasonable attorneys' fees, any and all
         reasonable expenses incurred in investigating, preparing, or defending
         against any litigation, commenced or threatened, or any claim
         whatsoever, and any and all amounts paid in settlement of any claim or
         litigation (collectively, "Damages"), asserted against, resulting to,
         imposed upon, or incurred or suffered by Unimag, directly or
         indirectly, as a result of or arising from any material inaccuracy in
         or breach of any of the representations, warranties, covenants, or
         agreements made by Northern in this Agreement or the Document Escrow
         Agreement (collectively, "Indemnifiable Northern Claims").

                          (b)     Unimag shall be deemed to have suffered
         Damages arising out of or resulting from the matters referred to in
         Section 9.2(a), above, if the same shall be suffered by any parent,
         subsidiary, or affiliate of Unimag.

                          (c)     Northern may satisfy any obligation of
         indemnification under this Article 9 by delivery of Unimag Shares to
         Unimag with a value equal to the amount of the payment being
         satisfied.  For purposes of this Section 9.2(c), Unimag Shares shall
         be valued at the greater of (i) $1.50 per share, or (ii) their market
         value at the time the indemnification obligation has been finally
         established.

                          (d)     Notwithstanding anything contained in this
         Agreement to the contrary, the collective indemnification obligations
         of Northern under this Agreement shall never exceed, in the aggregate,
         the sum of $510,000.

         Section 9.3      INDEMNIFICATION BY UNIMAG.

                          (a)     Unimag shall indemnify and hold harmless
         Northern from and against any Damages asserted against, resulting to,
         imposed upon, or incurred or suffered by Northern, directly or
         indirectly, as a result of or arising from any (i) material inaccuracy
         in or breach or nonfulfillment of any of the representations,
         warranties, covenants, or agreements made by Unimag in this Agreement
         or the Document Escrow Agreement, (ii) subject to the limitations set
         forth in Section 9.3(c), any and all claims, liabilities or
         obligations


                                     - 44 -
<PAGE>   51
         arising out of the operation of the business of Northern or MacGregor
         after the Escrow Closing Date, or (iii) any and all claims,
         liabilities and obligations arising out of any failure by Unimag to
         pay, following the Escrow Closing Date, any Assumed Liability or to
         pay any amount or perform any obligation under any of the Contracts,
         (collectively, "Indemnifiable Unimag Claims" and, together with
         Indemnifiable Northern Claims, the  "Indemnifiable Claims").

                          (b)     Unimag shall satisfy any obligation of
         indemnification under this Article 9 in cash.

                          (c)     Notwithstanding anything contained in this
         Agreement to the contrary, Northern hereby acknowledges that Unimag
         shall not be liable to Northern, under this Article 9 or any other
         provision of this Agreement, for any claims, liabilities, or
         obligations arising out of the operation of the business of Northern
         or MacGregor prior to the Escrow Closing Date, if such claim,
         liability, or obligation is caused by or results from any
         Indemnifiable Northern Claims.

         Section 9.4      LIMITATIONS ON INDEMNIFICATION.  Rights to
indemnification under this Article 9 are subject to the following limitations:

                          (a)     For purposes of this Article 9, all Damages
         shall be computed net of any insurance coverage which reduces the
         Damages that would otherwise be sustained; provided that in all cases
         the timing of the receipt or realization of insurance proceeds shall
         be taken into account in determining the amount of reduction of
         Damages.

                          (b)     Subject to the provisions of Section 9.4(c),
         below, Unimag shall not be entitled to indemnification hereunder with
         respect to an Indemnifiable Claim or Claims unless the aggregate
         amount of Damages with respect to such Indemnifiable Claim or Claims
         exceeds $51,000.  Once Unimag's Damages exceeds $51,000 in the
         aggregate, Unimag shall only be entitled to be indemnified to the
         extent of such Damages in excess of such initial $51,000 of Damages.

                          (c)     Notwithstanding and in lieu of the provisions
         of Section 9.4(b), above, Unimag shall not be entitled to
         indemnification with respect to an Indemnifiable Claim or Claims
         resulting from a breach of the representations and warranties
         contained in Section 5.14 unless the aggregate amount of Damages with
         respect to such Indemnifiable Claim or Claims exceeds $10,000.  Once
         Unimag's Damages for any such breach exceeds $10,000 in the aggregate,
         Unimag shall only be entitled to be indemnified to the extent of such
         Damages in excess of such initial $10,000 of Damages.

                          (d)     The obligations of indemnity under this
         Article 9 with respect to any Indemnifiable Claim shall terminate two
         years after the Escrow Closing Date.

                          (e)     If, prior to the termination of the
         obligation to indemnify, written notice of an Indemnifiable Claim is
         given by Unimag or Northern as the case may be (an "Indemnified
         Party") to the other Party or Parties, as the case may be (the


                                     - 45 -
<PAGE>   52
         "Indemnifying Party"), or a suit or action based upon an alleged
         Indemnifiable Claim is commenced against the Indemnifying Party, the
         Indemnified Party shall not be precluded from pursuing such
         Indemnifiable Claim (whether through the courts or otherwise) by
         reason of the termination of the obligation of indemnity as described
         in Section 9.4(d) above.

         Section 9.5      PROCEDURE FOR INDEMNIFICATION WITH RESPECT TO THIRD
PARTY CLAIMS.

                          (a)     If an Indemnified Party determines to seek
         indemnification under this Article 9 from an Indemnifying Party with
         respect to Indemnifiable Claims resulting from the assertion of
         liability by third parties, the Indemnified Party shall give written
         notice to the Indemnifying Party, which notice shall set forth such
         material information with respect to such Indemnifiable Claim as is
         then reasonably available to the Indemnified Party.  If any such
         liability is asserted against the Indemnified Party and the
         Indemnified Party notifies the Indemnifying Party of such liability,
         the Indemnifying Party shall be entitled, if they so elect by written
         notice delivered to the Indemnified Party within 10 days after
         receiving the Indemnified Party's notice, to assume the defense of
         such asserted liability with counsel reasonably satisfactory to the
         Indemnified Party.  Notwithstanding the foregoing:  (i) the
         Indemnified Party shall have the right to employ its own counsel in
         any such case, but the fees and expenses of such counsel shall be
         payable by the Indemnified Party; (ii) the Indemnified Party shall not
         have any obligation to give any notice of any assertion of liability
         by a third party unless such assertion is in writing; and (iii) the
         rights of the Indemnified Party to be indemnified in respect of
         Indemnifiable Claims resulting from the assertion of liability by
         third parties shall not be adversely affected by its failure to give
         notice pursuant to the foregoing provisions unless, and, if so, only
         to the extent that the Indemnifying Party is prejudiced by such
         failure.  With respect to any assertion of liability by a third party
         that results in an Indemnifiable Claim, the Parties shall make
         available to each other all relevant information in their possession
         which is material to any such assertion.

                          (b)     In the event that the Indemnifying Party
         fails to assume the defense of the Indemnified Party against any such
         Indemnifiable Claim, within 15 days after receipt of the Indemnified
         Party's notice of such Indemnifiable Claim, the Indemnified Party
         shall have the right to defend, compromise, or settle such
         Indemnifiable Claim on behalf, for the account, and at the risk of the
         Indemnifying Party.

                          (c)      Notwithstanding anything in this Section 9.5
         to the contrary, (i) if there is a reasonable probability that an
         Indemnifiable Claim may materially and adversely affect the
         Indemnified Party, including without limitation any of its
         subsidiaries or affiliates (other than as a result of money damages or
         other money payments), then the Indemnified Party shall have the
         right, at the cost and expense of the Indemnifying Party, to defend,
         compromise, or settle such Indemnifiable Claim; and (ii) the
         Indemnifying Party shall not, without the Indemnified Party's prior
         written consent, settle or compromise any Indemnifiable Claim or
         consent to entry of any judgment in respect of any Indemnifiable Claim
         unless such settlement, compromise, or consent includes as an
         unconditional term the giving by the claimant or the plaintiff to the
         Indemnified Party


                                     - 46 -
<PAGE>   53
         (and its subsidiaries and affiliates) a release from all liability in
         respect of such Indemnifiable Claim.

         Section 9.6      PROCEDURE FOR INDEMNIFICATION WITH RESPECT TO
NON-THIRD PARTY CLAIMS.  In the event that the Indemnified Party asserts the
existence of an Indemnifiable Claim giving rise to Damages (but excluding
Indemnifiable Claims resulting from the assertion of liability by third
parties), it shall give written notice to the Indemnifying Party specifying the
nature and amount of the Indemnifiable Claim asserted.  If the Indemnifying
Party, within 15 days after the mailing of such notice by the Indemnified
Party, has not given written notice to the Indemnified Party announcing its
intent to contest such assertion by the Indemnified Party, such assertion shall
be deemed accepted and the amount of Indemnifiable Claim shall be deemed a
valid Indemnifiable Claim.  In the event, however, that the Indemnifying Party
contests the assertion of an Indemnifiable Claim by giving such written notice
to the Indemnified Party within such 15-day period, then if the Parties, acting
in good faith, cannot reach agreement with respect to such Indemnifiable Claim
within 10 days after such notice, the contested assertion of the claim shall be
resolved by arbitration.  Such dispute shall be submitted to arbitration by a
panel of three disinterested arbitrators.  The panel shall be composed of one
arbitrator appointed by the Indemnified Party, one appointed by the
Indemnifying Party, and the third, who shall be an attorney admitted to
practice in the State of Ohio who has experience in periodical distribution,
shall be appointed by the mutual agreement of the two arbitrators chosen by the
Indemnified Party and the Indemnifying Party.  The panel shall sit in Columbus,
Ohio, and its procedures shall be governed by the Ohio Arbitration Act
contained in Chapter 2711 of the Ohio Revised Code.  The rules of civil
procedure with respect to depositions and requests for production of documents
applicable in Ohio common pleas courts shall apply.  A decision in any such
arbitration shall apply both to the particular question submitted and to all
similar questions arising thereafter.  The determination made shall be final
and binding and conclusive on the Parties and the amount of the Indemnifiable
Claim, if any, determined to exist shall be a valid Indemnifiable Claim.  Each
Party shall pay its own legal, accounting, and other fees in connection with
such a contest; provided that if the contested claim is referred to and
ultimately determined by arbitration, the legal, auditing, and other fees of
the prevailing Party and the fees and expenses of any arbitrator shall be borne
by the nonprevailing Party.

         Section 9.7      RIGHT OF SETOFF.   If (a) after following the
procedures set forth in Section 9.5 or Section 9.6, as the case may be, a
Party's right to be indemnified for an Indemnifiable Claim has been duly
established and (b) the Damages associated with such Indemnifiable Claim have
not been paid by the Indemnifying Party to the Indemnified Party within 30 days
thereafter, then, in addition to its other rights under this Agreement, the
Indemnified Party shall have the right to setoff any amounts owing to the
Indemnifying Party by the Indemnified Party against any amounts owing to the
Indemnified Party by the Indemnifying Party, whether pursuant to this Agreement
(including taking into consideration the amount of such Indemnifiable Claim in
determining the amount of the valuation adjustment under Section 3.2(b)), the
Unimag Debentures, or the Additional Documents.





                                     - 47 -
<PAGE>   54
                                   ARTICLE 10

                                 MISCELLANEOUS

         Section 10.1     NOTICES.  All notices and other communications under
this Agreement to any Party shall be in writing and shall be deemed given when
delivered personally, by facsimile (which is confirmed), mailed by registered
or certified mail (return receipt requested) to that Party at the address for
that Party (or at such other address for such Party as such Party shall have
specified in notice to the other Parties), or delivered to Federal Express,
United Parcel Service, or any other nationally recognized express delivery
service for delivery to that Party at that address:

                 (a)      If to Unimag:

                          United Magazine Company
                          5131 Post Road
                          Dublin, Ohio 43017
                          Attention:  Ronald E. Scherer, Chairman
                          Facsimile No.:  (614) 792-2029

                          with a copy to:

                          Baker & Hostetler
                          65 East State Street, Suite 2100
                          Columbus, Ohio 43215
                          Attention:  Robert M. Kincaid, Jr., Esq.
                          Facsimile No.:  (614) 462-2616

                 (b)      If to Northern:

                          Northern News Company
                          5131 Post Road
                          Dublin, Ohio 43017
                          Attention:  Treasurer
                          Facsimile No.: (614) 792-2029

                          with a copy to:

                          Northern News Company
                          5131 Post Road
                          Dublin, Ohio 43017
                          Attention:  Ruth Hunter Smith, General Counsel
                          Facsimile No.: (614) 792-2029





                                     - 48 -
<PAGE>   55
         Section 10.2     NON-WAIVER.  No failure by any Party to insist upon
strict compliance with any term or provision of this Agreement, to exercise any
option, to enforce any right, or to seek any remedy upon any default of any
other Party shall affect, or constitute a waiver of, any other Party's right to
insist upon such strict compliance, exercise that option, enforce that right,
or seek that remedy with respect to that default or any prior, contemporaneous,
or subsequent default.  No custom or practice of the Parties at variance with
any provisions of this Agreement shall affect or constitute a waiver of, any
Party's right to demand strict compliance with all provisions of this
Agreement.

         Section 10.3     GENDERS AND NUMBERS.  Where permitted by the context,
each pronoun used in this Agreement includes the same pronoun in other genders
and numbers, and each noun used in this Agreement includes the same noun in
other numbers.

         Section 10.4     HEADINGS.  The headings of the various articles and
sections of this Agreement are not part of the context of this Agreement, are
merely labels to assist in locating such articles and sections, and shall be
ignored in construing this Agreement.

         Section 10.5     COUNTERPARTS.  This Agreement may be executed in
multiple counterparts, each of which shall be deemed to be an original, but all
of which taken together shall constitute one and the same Agreement.

         Section 10.6     ENTIRE AGREEMENT.  This Agreement (including all
exhibits, schedules, and other documents referred to in this Agreement, all of
which are hereby incorporated herein by reference) constitutes the entire
agreement and supersedes all prior agreements and understandings, both written
and oral, among the Parties with respect to the subject matter of this
Agreement.

         Section 10.7     NO THIRD PARTY BENEFICIARIES.  Nothing contained in
this Agreement, expressed or implied, is intended or shall be construed to
confer upon or give to any person, firm, corporation, or other entity, other
than the Parties, any rights, remedies, or other benefits under or by reason of
this Agreement.

         Section 10.8     GOVERNING LAW.  This Agreement shall be governed by
and construed in accordance with the laws of the State of Ohio without regard
to principles of conflicts of law.

         Section 10.9     BINDING EFFECT; ASSIGNMENT.  This Agreement shall be
binding upon, inure to the benefit of and be enforceable by and against the
Parties and their respective heirs, personal representatives, successors, and
assigns.  Neither this Agreement nor any of the rights, interests, or
obligations under this Agreement shall be transferred or assigned by any of the
Parties without the prior written consent of the other Parties.

         Section 10.10    EXPENSES.  Except as otherwise specifically provided
in this Agreement:  (a) Unimag shall pay its costs and expenses associated with
the transactions contemplated by this Agreement, including without limitation
the fees and expenses of its legal counsel, independent public accountants, and
other financial advisors; (b) Northern shall pay its own costs and expenses
associated with this Agreement, including without limitation the fees and
expenses of





                                     - 49 -
<PAGE>   56
their legal counsel, accountants, and financial advisors; and (c) all such
costs and expenses incurred by Northern in connection with this Agreement and
the transactions contemplated hereby shall be accrued and expensed, or
otherwise accounted for, so that such costs and expenses will be taken into
consideration when determining the Tangible Net Worth of Northern pursuant to
Section 3.2(b).

      Section 10.11       PUBLIC ANNOUNCEMENTS.  Northern shall not, without
the prior written consent of Unimag, make any public announcement or statement
with respect to the transactions contemplated in the Agreement.  The provisions
of this section are subject to each Party's obligation to comply with
applicable requirements of the federal or state securities laws or any
governmental order or regulation.

      Section 10.12       SEVERABILITY.  With respect to any provision of this
Agreement finally determined by a court of competent jurisdiction to be
unenforceable, such court shall have jurisdiction to reform such provision so
that it is enforceable to the maximum extent permitted by applicable law, and
the Parties shall abide by such court's determination.  In the event that any
provision of this Agreement cannot be reformed, such provision shall be deemed
to be severed from this Agreement, but every other provision of this Agreement
shall remain in full force and effect.

                                       UNITED MAGAZINE COMPANY


                                       By   /s/ RONALD E. SCHERER
                                         ----------------------------------
                                         Ronald E. Scherer, Chairman


                                         NORTHERN NEWS COMPANY

                                         By  /s/ DAVID B. THOMPSON
                                           --------------------------------
                                           David B. Thompson, Treasurer






                                     - 50 -
<PAGE>   57
                               INDEX OF SCHEDULES


Schedule 1.1 (a)      Real Property

Schedule 1.1 (b)      Real Property Leases

Schedule 1.1 (c)      Personal Property

Schedule 1.1 (d)      Inventory

Schedule 1.1 (e)      Vehicles

Schedule 1.1 (f)      Permits

Schedule 1.1 (g)      Proprietary Rights

Schedule 1.1 (h)      Personal Property Leases

Schedule 1.1 (i)      Contracts

Schedule 1.1 (j)      Receivables

Schedule 1.1 (m)      Telephone Numbers

Schedule 1.1 (n)      Employee Plan and Benefit Arrangements

Schedule 1.2          Control Group

Schedule 1.3          Non-Assigned Acquired Business Assets

Schedule 2.1          Excluded Liabilities

Schedule 3.2          Selected Generally Accepted Accounting Principles

Schedule 4.3          Agreements to Issue Unimag Shares

Schedule 4.5          Litigation

Schedule 5.1          Qualification as Foreign Corporation

Schedule 5.2          Northern and MacGregor Shareholders

Schedule 5.4          Consents and Approvals

Schedule 5.6          Undisclosed Liabilities





                                     - 51 -
<PAGE>   58
Schedule 5.7           Absence of Certain Changes

Schedule 5.8           Taxes

Schedule 5.9           Compliance with Law

Schedule 5.10          Proprietary Rights

Schedule 5.11          Restrictive Documents and Laws

Schedule 5.12          Insurance

Schedule 5.13          Bank Accounts

Schedule 5.14          Properties

Schedule 5.16          Legal Proceedings

Schedule 5.17          Employee Benefit Plans (Schedules (a) through (h))

Schedule 5.18          Contracts

Schedule 5.19          Accounts Receivable

Schedule 5.20          Conflicts or Defaults

Schedule 5.22          Officers, Employees, and Compensation

Schedule 5.23          Labor Relations

Schedule 5.24          Customers and Suppliers

Schedule 5.25          Special Terms to Customers

Schedule 6.2  (a)      Employment Arrangements





                                     - 52 -
<PAGE>   59
                               INDEX OF EXHIBITS


Exhibit A                 Debenture Agreement

Exhibit B                 Legal Opinion of Counsel to Unimag

Exhibit C                 Legal Opinion of Counsel to Northern and the
                          Shareholders

Exhibit D                 Document Escrow Agreement

Exhibit E                 Petoskey Warehouse Lease

Exhibit F                 Opinion of Independent Legal Counsel





                                     - 53 -

<PAGE>   1



                     STOCK TRANSFER AND EXCHANGE AGREEMENT

                                     AMONG

                            UNITED MAGAZINE COMPANY,

                          MICHIANA NEWS SERVICE, INC.

                                      AND

             ALL OF THE SHAREHOLDERS OF MICHIANA NEWS SERVICE, INC.


                                                          DATE:  JULY 30, 1996
<PAGE>   2
                               TABLE OF CONTENTS
<TABLE>
<CAPTION>
                                                                                                               Page
                                                                                                               ----
<S>                   <C>                                                                                      <C>
ARTICLE 1             EXCHANGE  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     2

    Section 1.1       Exchange  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     2
    Section 1.2       Escrow Closing; Closing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     2

ARTICLE 2             EXCHANGE OF CAPITAL STOCK AND DEBENTURES  . . . . . . . . . . . . . . . . . . . . . .     2
                                                                                                                 
    Section 2.1       Exchange of Capital Stock . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     2
                      (a)    Outstanding Michiana Shares  . . . . . . . . . . . . . . . . . . . . . . . . .     2
                      (b)    Valuation Adjustment   . . . . . . . . . . . . . . . . . . . . . . . . . . . .     3
                      (c)    Michiana Treasury Shares   . . . . . . . . . . . . . . . . . . . . . . . . . .     5

    Section 2.2       Exchange of Certificates; Issuance of Shares and Debentures . . . . . . . . . . . . .     5
                      (a)    Delivery of Michiana Share Certificates  . . . . . . . . . . . . . . . . . . .     5
                      (b)    Issuance of Unimag Shares  . . . . . . . . . . . . . . . . . . . . . . . . . .     5
                      (c)    Issuance of Unimag Debentures  . . . . . . . . . . . . . . . . . . . . . . . .     5
                      (d)    Distributions with Respect to Unexchanged Shares   . . . . . . . . . . . . . .     6
                      (e)    Unimag Shares to be Restricted Securities  . . . . . . . . . . . . . . . . . .     6

ARTICLE 3             REPRESENTATIONS AND WARRANTIES OF UNIMAG  . . . . . . . . . . . . . . . . . . . . . .     6

    Section 3.1       Organization and Standing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     7
    Section 3.2       Corporate Power and Authority . . . . . . . . . . . . . . . . . . . . . . . . . . . .     7
    Section 3.3       Capitalization of Unimag  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     7
    Section 3.4       Conflicts; Consents; and Approvals  . . . . . . . . . . . . . . . . . . . . . . . . .     8
    Section 3.5       Litigation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     8
    Section 3.6       Brokerage and Finder's Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     9
    Section 3.7       Unimag 10-K and 10-Q  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     9
    Section 3.8       Taxes     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     9
    Section 3.9       Undisclosed Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .     9
    Section 3.10      Compliance With Law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    10
    Section 3.11      No Material Adverse Change  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    10
    Section 3.12      Section 351 Exchange  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    10

ARTICLE 4             REPRESENTATIONS AND WARRANTIES OF
                      MICHIANA AND THE MICHIANA SHAREHOLDERS  . . . . . . . . . . . . . . . . . . . . . . .    10

    Section 4.1       Organization and Standing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    10
    Section 4.2       Capitalization and Security Holders; Subsidiaries . . . . . . . . . . . . . . . . . .    11
    Section 4.3       Ownership of Shares and Authority . . . . . . . . . . . . . . . . . . . . . . . . . .    11
    Section 4.4       Corporate Power and Authority . . . . . . . . . . . . . . . . . . . . . . . . . . . .    12
    Section 4.5       Consents and Approvals  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    12
</TABLE>


                                     - i -
<PAGE>   3
<TABLE>
<CAPTION>
                                                                                                               Page
                                                                                                               ----
<S>                   <C>                                                                                      <C>
    Section 4.6       Financial Statements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    12
    Section 4.7       Undisclosed Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    12
    Section 4.8       Absence of Certain Changes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    13
    Section 4.9       Taxes     . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    14
    Section 4.10      Compliance with Law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    15
    Section 4.11      Proprietary Rights  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    16
    Section 4.12      Restrictive Documents or Laws . . . . . . . . . . . . . . . . . . . . . . . . . . . .    17
    Section 4.13      Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    17
    Section 4.14      Bank Accounts, Depositories; Powers of Attorney . . . . . . . . . . . . . . . . . . .    18
    Section 4.15      Title to and Condition of Properties  . . . . . . . . . . . . . . . . . . . . . . . .    18
    Section 4.16      Brokers and Finders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    19
    Section 4.17      Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    20
    Section 4.18      ERISA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    20
    Section 4.19      Contracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    23
    Section 4.20      Accounts Receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    23
    Section 4.21      No Conflict or Default  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    24
    Section 4.22      Books of Account; Records . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    24
    Section 4.23      Officers, Employees, and Compensation . . . . . . . . . . . . . . . . . . . . . . . .    24
    Section 4.24      Labor Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    25
    Section 4.25      Customers and Suppliers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    25
    Section 4.26      Special Terms; Product Warranties . . . . . . . . . . . . . . . . . . . . . . . . . .    25
    Section 4.27      Business of Michiana  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    25
    Section 4.28      Investment Representation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    25
    Section 4.29      Section 351 Exchange  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    26

ARTICLE 5             COVENANTS OF THE PARTIES  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    26
                                                                                                                 
    Section 5.1       Mutual Covenants  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    26
                      (a)    General  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    26
                      (b)    HSR Filings  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    27
                      (c)    Other Governmental Matters   . . . . . . . . . . . . . . . . . . . . . . . . .    27
                      (d)    Tax-Free Treatment   . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    27

    Section 5.2       Covenants of Michiana and the Michiana Shareholders . . . . . . . . . . . . . . . . .    27
                      (a)    Conduct of Business  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    27
                      (b)    Exclusive Rights   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    29
                      (c)    Access to Records and Other Due Diligence  . . . . . . . . . . . . . . . . . .    29
                      (d)    Disclosures  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    30
                      (e)    Employee Retention   . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    30
                      (f)    Dividends and Distributions  . . . . . . . . . . . . . . . . . . . . . . . . .    30
                      (g)    Notices of Certain Events  . . . . . . . . . . . . . . . . . . . . . . . . . .    30
                      (h)    Title Evidence   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    31
                      (i)    Audited Financial Statements   . . . . . . . . . . . . . . . . . . . . . . . .    31
</TABLE>


                                     - ii -
<PAGE>   4
<TABLE>
<CAPTION>
                                                                                                              Page
                                                                                                              ----
<S>                   <C>                                                                                      <C>
    Section 5.3       Covenants of Unimag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    31
                      (a)    Conduct of Unimag's Business   . . . . . . . . . . . . . . . . . . . . . . . .    31
                      (b)    Joint Operations of Unimag and Michiana  . . . . . . . . . . . . . . . . . . .    32
                      (c)    Consummation of Acquisitions   . . . . . . . . . . . . . . . . . . . . . . . .    32
                      (d)    Confidential Information   . . . . . . . . . . . . . . . . . . . . . . . . . .    32

ARTICLE 6             CONDITIONS  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    32

    Section 6.1       Mutual Conditions to Escrow Closing . . . . . . . . . . . . . . . . . . . . . . . . .    33
                      (a)    Completion of Schedules and Exhibit  . . . . . . . . . . . . . . . . . . . . .    33
                      (b)    No Adverse Proceeding  . . . . . . . . . . . . . . . . . . . . . . . . . . . .    33
                      (c)    Certain Approvals  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    33
                      (d)    Other Governmental Approvals   . . . . . . . . . . . . . . . . . . . . . . . .    33
                      (e)    Escrow Closing of Certain Acquisitions   . . . . . . . . . . . . . . . . . . .    33
                      (f)    Tax Commentary   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    34
                      (g)    Employment Agreements  . . . . . . . . . . . . . . . . . . . . . . . . . . . .    34
                      (h)    Lease for Niles Building   . . . . . . . . . . . . . . . . . . . . . . . . . .    34
                      (i)    Sale and Purchase of Ft. Wayne Building  . . . . . . . . . . . . . . . . . . .    34

    Section 6.2       Conditions to Obligations of Michiana and the
                      Michiana Shareholders to Complete the Escrow Closing  . . . . . . . . . . . . . . . .    35
                      (a)    Representations and Warranties   . . . . . . . . . . . . . . . . . . . . . . .    35
                      (b)    Performance of Agreement   . . . . . . . . . . . . . . . . . . . . . . . . . .    35
                      (c)    Certificate  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    35
                      (d)    Tax Commentary   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    35
                      (e)    Opinion of Counsel   . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    35
                      (f)    Adverse Change and Condition   . . . . . . . . . . . . . . . . . . . . . . . .    35
                      (g)    Termination of Stock Pledge Agreement  . . . . . . . . . . . . . . . . . . . .    35
                      (h)    Supply Agreement   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    35
                      (i)    Purchase of Assets of Toman Distribution   . . . . . . . . . . . . . . . . . .    36
                      (j)    HOCAB Note   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    36
                      (k)    Due Diligence  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    37
                      (l)    Other Documents  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    37

    Section 6.3       Conditions to Obligations of Unimag to Complete
                      the Escrow Closing  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    37
                      (a)    Representations and Warranties   . . . . . . . . . . . . . . . . . . . . . . .    37
                      (b)    Performance of Agreement   . . . . . . . . . . . . . . . . . . . . . . . . . .    37
                      (c)    Certificate  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    37
                      (d)    Opinion of Counsel   . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    38
                      (e)    Books and Records  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    38
                      (f)    Third Party Consents   . . . . . . . . . . . . . . . . . . . . . . . . . . . .    38
                      (g)    Adverse Change and Condition   . . . . . . . . . . . . . . . . . . . . . . . .    38
</TABLE>


                                    - iii -
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<TABLE>
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                      (h)    Other Documents  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    38
                      (i)    Due Diligence  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    38

    Section 6.4       Document Escrow Agreement; Unimag Shareholder Approval  . . . . . . . . . . . . . . .    39

    Section 6.5       Mutual Conditions to Consummate the Exchange  . . . . . . . . . . . . . . . . . . . .    39
                      (a)    Escrow Closing of Acquisitions   . . . . . . . . . . . . . . . . . . . . . . .    39
                      (b)    Unimag Shareholder Approval  . . . . . . . . . . . . . . . . . . . . . . . . .    39

ARTICLE 7             TERMINATION AND AMENDMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    39

    Section 7.1       Termination . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    40
                      (a)    Termination by Michiana and the Michiana Shareholders  . . . . . . . . . . . .    40
                      (b)    Termination by Unimag  . . . . . . . . . . . . . . . . . . . . . . . . . . . .    40

    Section 7.2       Amendment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    40
    Section 7.3       Extension; Waiver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    40

ARTICLE 8             INDEMNIFICATION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    41

    Section 8.1       Survival of Representations, Warranties, Covenants,
                      and Agreements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    41
    Section 8.2       Indemnification by Michiana Shareholders  . . . . . . . . . . . . . . . . . . . . . .    41
    Section 8.3       Indemnification by Unimag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    40
    Section 8.4       Limitations on Indemnification  . . . . . . . . . . . . . . . . . . . . . . . . . . .    41
    Section 8.5       Procedure for Indemnification with Respect to
                      Third Party Claims  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    42
    Section 8.6       Procedure For Indemnification with Respect to
                      Non-Third Party Claims  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    43
    Section 8.7       Right of Setoff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    43

ARTICLE 9             MISCELLANEOUS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    44
                                                                                                                 
    Section 9.1       Notices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    44
    Section 9.2       Non-Waiver  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    45
    Section 9.3       Genders and Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    45
    Section 9.4       Headings  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    45
    Section 9.5       Counterparts  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    45
    Section 9.6       Entire Agreement  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    46
    Section 9.7       No Third Party Beneficiaries  . . . . . . . . . . . . . . . . . . . . . . . . . . . .    46
    Section 9.8       Governing Law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    46
    Section 9.9       Binding Effect; Assignment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    46
    Section 9.10      Expenses  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    46
    Section 9.11      Public Announcements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    46
</TABLE>


                                     - iv -
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<TABLE>
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    Section 9.12      Severability  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    46

INDEX OF SCHEDULES  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    48
                                                                                                               

INDEX OF EXHIBITS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    50
                                                                                                              
</TABLE>





                                     - v -
<PAGE>   7



                     STOCK TRANSFER AND EXCHANGE AGREEMENT


         This Stock Transfer and Exchange Agreement (this "Agreement") is made
and entered into July 30, 1996, among United Magazine Company, an Ohio
corporation ("Unimag"), Michiana News Service, Inc., a Michigan corporation
("Michiana"), and all of Michiana's shareholders which are listed on Schedule
4.2 (individually, a "Michiana Shareholder" and collectively, the "Michiana
Shareholders").


                             BACKGROUND INFORMATION

         A.      Unimag desires to acquire the magazine, book, and sundries
distribution, wholesale, and related businesses of Michiana (the "Wholesale
Periodical Business") through an exchange (the "Exchange"), pursuant to which
Michiana's shares of common stock, $100 par value (each a "Michiana Share" and
collectively, the "Michiana Shares"), outstanding at the Escrow Closing
(defined in Section 1.2, below) shall be exchanged for (1) Unimag's common
shares, without par value ("Unimag Shares"), and (2) senior and subordinated
debentures of Unimag, subject to and upon the terms and conditions set forth in
this Agreement.

         B.      The respective boards of directors of Unimag and Michiana have
(1) determined that the Exchange and the other transactions contemplated in
this Agreement are desirable and in the best interests of their respective
shareholders, and (2) duly approved and adopted this Agreement.

         C.      Unimag and Michiana intend that the Exchange qualify, along
with other exchanges between other companies and Unimag occurring both before
and after the closing of the transactions contemplated by this Agreement, as a
tax-free exchange under Section 351 of the Internal Revenue Code of 1986, as
amended (the "Code"), subject to the rules of Section 351 of the Code and the
regulations promulgated thereunder applicable to the receipt and taxability of
"boot" (within the meaning of such rules).


                             STATEMENT OF AGREEMENT

         The parties to this Agreement (each a "Party," and collectively, the
"Parties") hereby acknowledge the accuracy of the above Background Information
and, in consideration of the representations, warranties, covenants, and
agreements set forth in this Agreement, the Parties agree as follows:


                                     - 1 -
<PAGE>   8



                                   ARTICLE 1

                                    EXCHANGE

         Section 1.1      EXCHANGE.  Upon the terms and subject to the
conditions set forth in this Agreement, and in accordance with the provisions
of Section 351 of the Code, the Michiana Shareholders shall transfer all of the
Michiana Shares to Unimag in exchange for Unimag's transfer to the Michiana
Shareholders of Unimag Shares and senior and subordinated debentures of Unimag
(both in the amounts and as described in Section 2.1).  Immediately after this
exchange, the former Michiana Shareholders shall represent a part of the group
of transferors, a list of whom is attached as Schedule 1.1, who will be in
control (as defined in Section 368(c) of the Code) of Unimag.

         Section 1.2      ESCROW CLOSING; CLOSING.  The escrow closing of the
Exchange and the other transactions contemplated by this Agreement (the "Escrow
Closing") shall be held at the offices of Baker & Hostetler, 65 East State
Street, Columbus, Ohio 43215, commencing at 10:00 a.m. Columbus, Ohio time on
such date (the "Escrow Closing Date") as may be reasonably designated by
Unimag; provided that it is the intention of the Parties that the Escrow
Closing shall be held not later than August 31, 1996.  As provided in Section
6.5, after the Escrow Closing the only conditions to the release of this
Agreement and the other documents executed in connection with the transactions
contemplated by this Agreement (the "Additional Documents") from the Document
Escrow Agreement (defined in Section 6.4) shall be the approval of the Exchange
by the shareholders of Unimag and the escrow closing of certain other
acquisitions.  Within ten days after such shareholder approval (the "Closing
Date"), the Parties will cause the Agreement and the Additional Documents to be
delivered to the appropriate Party in accordance with the terms and conditions
of the Document Escrow Agreement and the Parties will close the Exchange (the
"Closing").  In no event shall the Closing be held later than December 31,
1996.

                                   ARTICLE 2

                    EXCHANGE OF CAPITAL STOCK AND DEBENTURES

         Section 2.1      EXCHANGE OF CAPITAL STOCK.  At the Closing:

                          (a)     Outstanding Michiana Shares.  Each Michiana
         Share which is issued and outstanding immediately prior to the Escrow
         Closing shall, subject to the provisions of Section 2.2, and subject
         to the adjustments provided for in Sections 2.1(b) and 3.3, be
         exchanged for (i) 5,698.53 Unimag Shares (an aggregate of 5,698,534.60
         Unimag Shares for all Michiana Shares exchanged), and (ii) $6,207.60
         principal amount of Unimag debentures (an aggregate of $6,207,596
         principal amount of Unimag debentures for all Michiana


                                     - 2 -
<PAGE>   9



         Shares exchanged) (the "Unimag Debentures").  The Unimag Debentures
         shall be issued pursuant to the terms of the Debenture Agreement
         attached hereto as Exhibit A.  An aggregate of $3,500,000 principal
         amount of the Unimag Debentures ($3,500 per Michiana Share converted)
         will be Senior Debentures (as defined in the Debenture Agreement), and
         the balance of the Unimag Debentures will be Subordinated Debentures
         (as defined in the Debenture Agreement).

                          (b)     Valuation Adjustment.  The amount of Unimag
         Shares and the principal amount of Unimag Debentures to be received
         upon exchange of the Michiana Shares is based upon a total valuation
         of Michiana of $14,755,398, or $14,755.40 per Michiana Share, with
         57.93% of this value being exchanged for Unimag Shares at an agreed
         upon price of $1.50 per Unimag Share, and 42.07% of this value being
         exchanged for Unimag Debentures.  The value of Michiana was determined
         by adding the sum of:

                                  (i)      An amount equal to 60% of the net
                          annual wholesale sales of Michiana for the 52-week
                          period ended on or about December 31, 1995, which is
                          currently estimated to be $16,857,976 ("1995 Sales");
                          plus

                                  (ii)     The tangible net worth of Michiana
                          as of June 30, 1996, which is currently estimated to
                          be a deficit of $2,102,578 (the "Tangible Net
                          Worth").

                                  Within 30 days after the Escrow Closing Date,
         the Michiana Shareholders shall cause to be delivered to Unimag (A)
         the balance sheet of Michiana as of June 30, 1996 (the "June 30th
         Balance Sheet"), and (B) copies of Michiana's sales and returns
         reports (and all supporting documentation relating to such reports)
         for the 52- week period ended on or about December 31, 1995 (the "1995
         Sales Reports"), and the sales and returns reports for each of the
         three weeks before the beginning of and after the end of such 52-week
         period.  The June 30th Balance Sheet shall: (1) be prepared from and
         in accordance with the books and records of Michiana; (2) be prepared
         in conformity with generally accepted accounting principles applied on
         a consistent basis, including without limitation the generally
         accepted accounting principles set forth on Schedule 2.1(b), but
         subject to the exceptions to generally accepted accounting principles
         also set forth on Schedule 2.1(b); and (3) fairly present in all
         material respects the financial condition of Michiana as of such date
         in accordance with such practices.  The Michiana Shareholders shall
         also deliver to Unimag copies of the work papers used in connection
         with the preparation of the June 30th Balance Sheet and the 1995
         Financial Statements.  The 1995 Sales Reports shall fairly present in
         all material respects Michiana's 1995 sales.

                                  As soon as practical after Michiana delivers
         to Unimag the June 30th Balance Sheet, the 1995 Sales Report, and the
         related workpapers, Unimag shall cause Arthur Andersen LLP to conduct
         an audit of the June 30th Balance Sheet to determine the actual
         Tangible Net Worth of Michiana as of such date, and, if necessary, to
         conduct a review of the 1995 Sales Report to confirm the accuracy of
         the recorded amount of 1995


                                     - 3 -
<PAGE>   10



         Sales.  In connection with the review of the 1995 Sales Report, Arthur
         Andersen will also review the sales and return reports for each of the
         three weeks before and after the 52-week period to confirm that there
         has been an appropriate cut-off of sales, returns, and related matters
         (in accordance with Generally Accepted Accounting Principles) at the
         beginning and end of the 52-week period.  The determination of the
         Tangible Net Worth shall be made consistent with the generally
         accepted accounting principles (and exceptions therefrom) set forth in
         Schedule 2.1(b).   In addition, the determination of Tangible Net
         Worth shall take into consideration the obligations under the deferred
         compensation arrangements with Tim L. Knoblauch (dated 3/3/94) and
         David A. Berkenes (dated 10/1/93), respectively, determined in
         accordance with generally accepted accounting principles as if such
         obligations existed on June 30, 1996 unless otherwise agreed to by the
         Parties.  Arthur Andersen LLP shall promptly deliver a report as to
         its determination of the actual value of Michiana to Unimag and the
         Michiana Shareholders.  Within thirty (30) days after the delivery of
         this report to them, the Michiana Shareholders shall deliver to Unimag
         a written statement describing their objections (if any) to Arthur
         Andersen LLP's determination of Tangible Net Worth, 1995 Sales, and
         the actual value of Michiana.  Unimag and the Michiana Shareholders
         shall use reasonable efforts to resolve any disputes regarding these
         determinations, and if they are unable to resolve any such disputes
         within thirty (30) days after the Michiana Shareholders have submitted
         their objections to Unimag, then KPGM Peat Marwick, an independent
         accounting firm, shall resolve any such disputes.  The parties shall
         use reasonable efforts to cause KPGM Peat Marwick to decide all
         disputed items as soon as practicable (but in any event within thirty
         (30) days).  All fees and expenses of Arthur Andersen LLP shall be
         borne by Unimag, but the fees and expenses of KPGM Peat Marwick shall
         be borne equally between Unimag, on the one hand, and the Michiana
         Shareholders, on the other.

                                  If the actual value of Michiana, as so
         determined, is more than $14,755,398, then Unimag shall issue
         additional Unimag Shares, valued at $1.50 per share, equal to 57.93%
         of, and additional Unimag Subordinated Debentures in a principal
         amount equal to 42.07% of, the amount by which the actual value of
         Michiana, as so determined, exceeds $14,755,398.  If the actual value
         of Michiana, as so determined, is less than $14,755,398, then the
         parties shall reduce the number of Unimag Shares, valued at $1.50 per
         share, issued to the Michiana Shareholders by an amount equal to
         57.93% of, and the Unimag Subordinated Debentures issued to the
         Michiana Shareholders by an amount equal to 42.07% of, the amount by
         which the actual value of Michiana, as so determined, is less than
         $14,755,398.  Notwithstanding the foregoing, if any reduction in the
         amount of Unimag Shares to be issued would in any way prevent the
         Exchange, along with other exchanges between other companies and
         Unimag occurring both before and after the closing of the transactions
         contemplated by this Agreement, as a tax-free exchange under Section
         351 of the Code, then the relative percentage of Unimag Shares and
         Unimag Subordinated Debentures to be so returned shall be adjusted in
         order to maintain the tax-free exchange nature of these transactions.
         In the event that the





                                     - 4 -
<PAGE>   11



         Michiana Shareholders fail to return such Unimag Shares and Unimag
         Subordinated Debentures within 30 days after a determination that the
         actual value of Michiana is less than $14,755,398, then, in addition
         to any other rights or remedies Unimag may have under this Agreement
         or otherwise, Unimag shall have the right to setoff the value of such
         Unimag Shares and Unimag Subordinated Debentures against any amount
         owed to the Michiana Shareholders by Unimag, whether pursuant to this
         Agreement or the Unimag Debentures.

                          (c)     Michiana Treasury Shares.  Each Michiana
         Share, if any, which is held by Michiana as a treasury share
         immediately prior to the Escrow Closing shall, by virtue of the
         Exchange and without any required action on the part of Michiana,
         cease to exist and be canceled and retired, and no cash or other
         property shall be issued in respect thereof.

         Section 2.2      EXCHANGE OF CERTIFICATES; ISSUANCE OF SHARES AND
                          DEBENTURES.

                          (a)     Delivery of Michiana Share Certificates.  At
         the Closing, each Michiana Shareholder shall surrender to Unimag the
         certificates evidencing all the Michiana Shares (the "Michiana Share
         Certificates") owned by such Michiana Shareholder immediately prior to
         the Escrow Closing.

                          (b)     Issuance of Unimag Shares.  At the Closing,
         upon delivery of the Michiana Share Certificates evidencing all of the
         Michiana Shares owned by each Michiana Shareholder pursuant to Section
         2.2(a), Unimag shall issue to each Michiana Shareholder that number of
         Unimag Shares which such Michiana Shareholder is entitled to receive
         as described in Section 2.1.

                                  Unimag shall not be obligated to issue any
         fractional Unimag Shares as a result of the Exchange described in
         Section 2.1 and this subsection.  To the extent that an outstanding
         Michiana Share would otherwise become a fractional Unimag Share as a
         result of such exchange, the holder of such Michiana Share shall be
         entitled to receive a cash payment for such fractional interest in an
         amount equal to such fractional interest multiplied by $1.50 upon
         presentation of an appropriate Michiana Share Certificate representing
         such fractional interest to Unimag pursuant to this Section 2.2.  Such
         payment is merely intended to provide a mechanical rounding off of,
         and is not a separately bargained for, consideration.  If more than
         one Michiana Share Certificate is exchanged by the same Michiana
         Shareholder, the number of Unimag Shares issuable to such Michiana
         Shareholder pursuant to Section 2.1 and this subsection shall be
         computed on the basis of the aggregate number of Michiana Shares
         represented by such Michiana Share Certificates.

                          (c)     Issuance of Unimag Debentures.  At the
         Closing, upon the delivery of the Michiana Share Certificates
         evidencing all of the Michiana Shares owned by each Michiana
         Shareholder pursuant to Section 2.2(a), Unimag shall issue to each
         Michiana


                                     - 5 -
<PAGE>   12



         Shareholder the Unimag Debentures which such Michiana Shareholder is
         entitled to receive as described in Section 2.1.


                          (d)     Distributions with Respect to Unexchanged
         Shares.  The Michiana Shareholders  shall have no rights as
         shareholders of Unimag and no rights as debentureholders of Unimag
         (except that the Debenture Agreement shall provide that interest will
         begin accruing under both the Unimag Senior and Subordinated
         Debentures effective as of the Escrow Closing Date) until they have
         exchanged their Michiana Shares, and no dividends or other
         distributions or payments with respect to Unimag Shares or Unimag
         Debentures having a record date after the Closing shall be paid to the
         holder of any delivered Michiana Share Certificate until such holder
         delivers such certificate.

                          (e)     Unimag Shares to be Restricted Securities.
         The Unimag Shares to be received by the Michiana Shareholders in the
         Exchange shall be restricted securities within the meaning of Rule 144
         promulgated under the Securities Act of 1933, as amended (the "Act").
         The Michiana Shareholders understand and agree that such shares may
         not be sold, pledged, hypothecated or otherwise transferred unless
         such shares are registered under the Act or pursuant to an opinion of
         counsel, which opinion and counsel are reasonably acceptable to Unimag
         and its counsel, that an exemption from such registration is
         available.  The Michiana Shareholders agree that the following legend
         may be placed on the certificates for the Unimag Shares to be received
         by them and that appropriate stop-transfer instructions may be given
         to Unimag's transfer agent and registrar:

                                        THE SHARES REPRESENTED BY THIS
                          CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE
                          SECURITIES ACT OF 1933, AS AMENDED, AND MAY NOT BE
                          SOLD OR OTHERWISE TRANSFERRED, UNLESS THEY ARE AT THE
                          TIME SO REGISTERED, OR THE SALE OR TRANSFER THEREOF
                          IS NOT REQUIRED TO BE SO REGISTERED, OR IS MADE
                          PURSUANT TO THE APPLICABLE EXEMPTION FROM
                          REGISTRATION PROVIDED IN THE SECURITIES ACT OF 1933,
                          AS AMENDED, OR IN THE RULES OR REGULATIONS
                          THEREUNDER.

                                   ARTICLE 3

                         REPRESENTATIONS AND WARRANTIES
                                   OF UNIMAG

         In order to induce Michiana and the Michiana Shareholders to enter into
this Agreement, Unimag hereby represents and warrants to Michiana and the
Michiana Shareholders that the statements set forth in this Article 3 are true,
correct and complete.


                                     - 6 -
<PAGE>   13




         Section 3.1      ORGANIZATION AND STANDING.  Unimag is a corporation
duly organized, validly existing, and in good standing under the laws of the
State of Ohio with full power and authority (corporate and otherwise), to own,
lease, use, and operate its properties and to conduct its business as and where
now owned, leased, used, operated, and conducted.  Unimag is duly qualified to
do business and is in good standing in each state where the nature of the
business or other activities conducted by Unimag or the properties it owns,
leases, or operates requires it to qualify to do business as a foreign
corporation, except where the failure to be so qualified would not have a
material adverse effect on the business, operations, assets, properties, or
condition (financial or otherwise) of Unimag.  Unimag is not in default or in
violation of the performance, observation or fulfillment of any material
provision of its articles of incorporation or code of regulations.

         Section 3.2      CORPORATE POWER AND AUTHORITY.  Unimag has all
requisite corporate power and authority to enter into and to perform its
obligations under this Agreement and to consummate the Exchange and other
transactions contemplated by this Agreement.  This Agreement and the
transactions contemplated by this Agreement have been duly and validly
authorized by all necessary corporate action on the part of Unimag (except for
final approval by the shareholders of Unimag to be obtained after the date of
this Agreement).  This Agreement has been duly executed and delivered by Unimag
and constitutes a legal, valid, and binding obligation of Unimag, enforceable
against Unimag in accordance with its terms, except as such enforceability may
be limited by (a) applicable bankruptcy, insolvency, or other similar laws from
time to time in effect which may affect the enforcement of creditors' rights in
general, and (b) general principles of equity.

         Section 3.3      CAPITALIZATION OF UNIMAG.  As of the date of this
Agreement, Unimag's authorized capital stock consists solely of 53,250,000
Unimag Shares of which (a) 26,660,334 shares are issued and outstanding and (b)
16,074,718 shares are issued and held as treasury shares.  Each outstanding
Unimag Share is, and all Unimag Shares to be issued in connection with the
Exchange will be, duly authorized, validly issued, fully paid, and
nonassessable.  Michiana and the Michiana Shareholders acknowledge that prior
to the Closing, Unimag may (i) authorize additional capital stock, including
additional Unimag Shares, or (ii) reduce the number of outstanding Unimag
Shares by means of a reverse stock split, or any other method which would
result in a reduction in the number of outstanding Unimag Shares.  Unimag will
deliver written notice to Michiana and the Michiana Shareholders if it
authorizes any such action.  In the event that Unimag authorizes a reverse
stock split or other reduction in the number of outstanding Unimag Shares, then
the $1.50 agreed upon price of a Unimag Share for purposes of the exchange of
Michiana Shares for Unimag Shares pursuant to Section 2.1 shall be
proportionately adjusted with the objective that the Michiana Shareholders, in
the aggregate, shall have the right to receive the same proportionate ownership
interest in Unimag as before the reduction in the number of outstanding Unimag
Shares.  Michiana and the Michiana Shareholders also acknowledge that prior to
the Closing, Unimag will have issued Unimag Shares and Unimag Debentures to
Northern (defined in Section 5.3(c)) and that such issuances will have no
affect





                                     - 7 -
<PAGE>   14



whatsoever on the amount of Unimag Shares and Unimag Debentures to be issued to
the Michiana Shareholders in connection with the Exchange.

         Section 3.4      CONFLICTS; CONSENTS; AND APPROVALS.  Neither the
execution and delivery of this Agreement by Unimag nor compliance by Unimag
with the terms and provisions of this Agreement, including without limitation
the consummation of the transactions contemplated by this Agreement, shall:

                          (a)     Violate, conflict with, result in a violation
         or breach of any provision of, constitute a default (or an event
         which, with the giving of notice, the passage of time, or otherwise,
         would constitute a default) under, entitle any third party (with the
         giving of notice, the passage of time, or otherwise) to terminate,
         accelerate, or declare a default under, or result in the creation of
         any lien, security interest, charge, or other encumbrance upon any of
         the properties or assets of Unimag under any of the terms or
         conditions of the articles of incorporation or code of regulations of
         Unimag, or under any note, bond, mortgage, indenture, deed of trust,
         license, contract, undertaking, agreement, lease, or other instrument
         or obligation to which Unimag is a party and which is material to
         Unimag and its subsidiaries, taken as a whole;

                           (b)    Violate any order, writ, injunction, decree,
         statute, rule, or regulation, applicable to Unimag or its respective
         properties or assets; or

                           (c)    Require any action, consent, or approval of,
         review by, or registration with any third party, court, governmental
         body, or other agency, instrumentality, or authority, other than (i)
         actions required by the Hart-Scott-Rodino Antitrust Improvements Act
         of 1976, as amended, and the rules and regulations promulgated
         thereunder (the "HSR Act"), (ii) actions to be taken in respect of
         federal and state securities laws as contemplated by this Agreement,
         and (iii) approval by the shareholders of Unimag.

         Section 3.5      LITIGATION.  Except as disclosed in Schedule 3.5:
(a) there is no (and over the last three years there have been no) suits,
claims, actions, proceedings, or investigations (collectively, "Actions")
pending or, to the best knowledge of Unimag, threatened against Unimag or any
of its subsidiaries in which the amount in dispute exceeds (or exceeded)
$25,000, or which has or could result in liability or loss for Unimag or any of
its subsidiaries of more than $25,000, or which, individually or in the
aggregate, is reasonably likely to have a material adverse effect on Unimag and
its subsidiaries, taken as a whole, or a material adverse effect on the ability
of Unimag to consummate the Exchange and other transactions contemplated by
this Agreement; and (b) to the best knowledge of Unimag, there exist no
disputes, conflicts or circumstances providing the basis for a dispute or
conflict which could reasonably be expected to result in any such Action.
Neither Unimag nor any subsidiary is subject to any outstanding judgment,
order, writ, injunction, or decree which, individually or in the aggregate, has
a reasonable probability of having a material adverse effect on the business
operations, assets, properties, condition


                                     - 8 -
<PAGE>   15



(financial or otherwise), or prospects of Unimag, or a material adverse effect
on the ability of Unimag to consummate the Exchange or other transactions
contemplated by this Agreement.

         Section 3.6      BROKERAGE AND FINDER'S FEES.  Neither Unimag nor any
of its shareholders, directors, officers, or employees has incurred any
brokerage, finder's, or similar fee in connection with the Exchange and other
transactions contemplated by this Agreement.

         Section 3.7      UNIMAG 10-K AND 10-Q.  Unimag has previously made
available to Michiana and the Michiana Shareholders true, correct, and complete
copies of Unimag's most recent 10-KSB for the fiscal year ending September 30,
1995 (the "10-K"), and Unimag's most recent 10-QSB for the fiscal quarter
ending March 31, 1996 ("10-Q"), both of which have been filed with the SEC.
The financial statements of Unimag included in the 10-K and 10-Q have been
prepared from and in accordance with the books and records of Unimag and in
accordance with generally accepted accounting principles applied on a
consistent basis during the periods involved (except as may be indicated in the
notes thereto or, in the case of the 10-Q, as permitted by the SEC under the
Securities and Exchange Act of 1934, as amended) and fairly present (subject,
in the case of the 10-Q, to normal and recurring audit adjustments) the
consolidated financial position of Unimag and its consolidated subsidiaries as
of the dates thereof and the consolidated results of their operations and cash
flows for the periods then ended.

         Section 3.8      TAXES.  Unimag has duly paid, or caused to be paid,
all taxes, assessments, fees, and other governmental charges (hereinafter,
"taxes") payable by Unimag or its subsidiaries.  Unimag has duly filed, or
caused to be filed, all federal, state, local and foreign tax returns and tax
reports required to be filed by it or its subsidiaries and all such returns and
reports are true, correct, and complete.  There is no pending or, to the best
knowledge of Unimag, threatened federal, state, local or foreign tax audit or
assessment relating to it or its subsidiaries and there is no agreement with
any federal, state, local, or foreign tax authority that may affect the
subsequent tax liabilities of Unimag and its subsidiaries.

         Section 3.9      UNDISCLOSED LIABILITIES.  Unimag has no liability or
obligation of any nature (whether liquidated, unliquidated, accrued, absolute,
contingent, or otherwise and whether due or to become due) except:

                          (a)     Those set forth or reflected in the 10-Q or
         the financial statements therein set forth, which have not been paid
         or discharged since the date thereof;

                          (b)     Current liabilities (determined in accordance
         with generally accepted accounting principles) incurred since March
         31, 1996, in transactions in the ordinary course of business
         consistent with past practices which are properly reflected on its
         books and which are not inconsistent with the other representations,
         warranties and agreements of Unimag set forth in this Agreement; and





                                     - 9 -
<PAGE>   16



                          (c)     Liabilities which, consistent with generally
         accepted accounting principles, are not required to be reflected in
         its financial statements.

         Section 3.10     COMPLIANCE WITH LAW.  To the best knowledge of
Unimag, Unimag has complied and is in compliance in all material respects with
all laws, statutes, ordinances, orders, rules and regulations promulgated, and
all judgments, decisions and orders entered, by any federal, state, local or
foreign court or governmental authority or instrumentality which are applicable
or relate to it or to its businesses or properties.

         Section 3.11     NO MATERIAL ADVERSE CHANGE.  Since the filing of the
10-Q with the SEC, there has been no material adverse change in the properties,
assets, liabilities, business, results of operations, or condition (financial
or otherwise) of Unimag.  Unimag is not subject to any obligation or
requirement to provide funds to or make any investment (in the form of a loan,
capital contribution or otherwise) in any entity.

         Section 3.12     SECTION 351 EXCHANGE.  It is the intention of Unimag
to treat the acquisition of Michiana pursuant to this Agreement along with
other exchanges and acquisitions occurring before and after the closing of the
transactions contemplated by this Agreement, as an exchange under Section 351
of the Code, subject to the rules of Section 351 of the Code and the
regulations promulagated thereunder applicable to the receipt and taxability of
"boot" (within the meaning of such rules). Unimag shall be solely responsible
for evaluating (and determining the appropriate methods required for reporting)
all federal, state, and local income and other tax consequences to Unimag which
will and may result from the transactions contemplated by this Agreement.

                                   ARTICLE 4

                       REPRESENTATIONS AND WARRANTIES OF
                     MICHIANA AND THE MICHIANA SHAREHOLDERS

         In order to induce Unimag to enter into this Agreement, Michiana and
each of the Michiana Shareholders hereby jointly and severally represent and
warrant to Unimag that the statements contained in this Article 4 are true,
correct, and complete.

         Section 4.1      ORGANIZATION AND STANDING.  Michiana is a corporation
duly organized, validly existing and in good standing under the laws of the
State of Michigan with full power and authority (corporate and otherwise) to
own, lease, use, and operate its properties and to conduct its business as and
where now owned, leased, used, operated and conducted.  Michiana is duly
qualified to do business and is in good standing in each state listed in
Schedule 4.1, is not qualified to do business in any other state and, except as
set forth in Schedule 4.1, neither the nature of the business or other
activities conducted by Michiana nor the properties it owns, leases, or
operates requires it to qualify to do business as a foreign corporation in any
other state,





                                     - 10 -
<PAGE>   17



except where the failure to be so qualified would not have a material adverse
effect on the business, operations, assets, properties, condition (financial or
otherwise) or prospects of Michiana.  Michiana has not received any written
notice or assertion within the last three years from any governmental official
in any state to the effect that Michiana is required to be qualified or
authorized to do business in a state in which Michiana is not so qualified or
has not obtained such authorization.  Michiana is not in default or in
violation of the performance, observation or fulfillment of any material
provision of its articles of incorporation or code of regulations.

         Section 4.2      CAPITALIZATION AND SECURITY HOLDERS; SUBSIDIARIES.
The authorized capital stock of Michiana consists solely of 1,000 shares of
common stock, $100 par value, (a) all of which are issued and outstanding, and
(b) none of which are held as treasury shares.  Schedule 4.2 contains a correct
and complete list of the names and addresses of all of the shareholders of
Michiana and indicates all Michiana Shares owned beneficially and of record by
each such shareholder.  Each outstanding Michiana Share has been duly
authorized and validly issued and is fully paid and nonassessable, and no
Michiana Share has been issued in violation of preemptive or similar rights.
Except as set forth and briefly described in Schedule 4.2, there are no
outstanding subscriptions, options, warrants, puts, calls, agreements,
understandings, claims, or other commitments or rights of any type relating to
the issuance, sale, or transfer by Michiana or any Michiana Shareholder of any
securities of Michiana, nor are there outstanding any securities which are
convertible into or exchangeable for shares of capital stock of Michiana; and
Michiana has no obligations of any kind to issue any additional securities.
The issuance and sale of all securities of Michiana has been in full compliance
with all applicable federal and state securities laws.  Michiana does not own,
directly or indirectly, any equity or other ownership interest in any
corporation, partnership, joint venture, or any other entity or enterprise.
Michiana is not subject to any obligation or requirement to provide funds to or
make any investment (in the form of a loan, capital contribution, or otherwise)
in any entity.

         Section 4.3      OWNERSHIP OF SHARES AND AUTHORITY.  Except as set
forth and briefly described in Schedule 4.3, all of the Michiana Shares are
owned free and clear of all liens, security interests, encumbrances, pledges,
charges, claims, voting trusts, and restrictions of any nature whatsoever,
except restrictions on transfer imposed by or pursuant to federal or state
securities laws.  Each Michiana Shareholder owns beneficially and of record all
of the Michiana Shares disclosed as being owned by him or her on Schedule 4.2,
and each Michiana Shareholder has the full and unrestricted right, power and
capacity to transfer and deliver the same and to execute this Agreement and
consummate the transactions contemplated by this Agreement without the consent
or approval of any other person.  This Agreement has been duly executed and
delivered by each Michiana Shareholder and constitutes the legal, valid and
binding obligation of each Michiana Shareholder, enforceable against such
Michiana Shareholder in accordance with its terms except as such enforceability
may be limited by (a) applicable bankruptcy, insolvency, or other similar laws
from time to time in effect which may affect the enforcement of creditors'
rights in general, and (b) general principles of equity.





                                     - 11 -
<PAGE>   18



         Section 4.4      CORPORATE POWER AND AUTHORITY.  Michiana has all
requisite corporate power and authority to enter into and perform its
obligations under this Agreement and to consummate the Exchange and other
transactions contemplated by this Agreement.  This Agreement and the
transactions contemplated by this Agreement have been duly and validly
authorized by all necessary corporate action on the part of Michiana.  This
Agreement has been duly executed and delivered by Michiana and constitutes the
legal, valid, and binding obligation of Michiana, enforceable against Michiana
in accordance with its terms, except as such enforceability may be limited by
(a) applicable bankruptcy, insolvency, or other similar laws from time to time
in effect which may affect the enforcement of creditors' rights in general, and
(b) general principles of equity.

         Section 4.5      CONSENTS AND APPROVALS.  Except for the consents
described in Schedule 4.5, all of which shall be obtained prior to the Escrow
Closing (unless otherwise agreed by Unimag in writing), neither the execution
and delivery of this Agreement by Michiana or the Michiana Shareholders nor the
consummation of the transactions contemplated by this Agreement requires or
will require any action, consent, or approval of, review by, or registration
with any third party, court, governmental body, or other agency,
instrumentality, or authority, other than (i) actions required by the HSR Act,
and (ii) actions to be taken in respect of federal and state securities laws as
contemplated by this Agreement.

         Section 4.6      FINANCIAL STATEMENTS.  Michiana has furnished to
Unimag the balance sheet of Michiana as of June 30, 1995, and the related
statements of income, changes in shareholders' equity, and cash flows for the
fiscal year then ended, including, in each case, the related notes
(collectively, the "Reviewed Statements"), which are accompanied by the review
report of Coopers & Lybrand LLP.  The Reviewed Statements have been prepared
from and are in accordance with the books and records of Michiana, have been
prepared in conformity with generally accepted accounting principles applied on
a consistent basis (except as disclosed in the Reviewed Statements), and fairly
present in all material respects the financial condition of Michiana as of the
date stated and the results of operations of Michiana for the period then ended
in accordance with such practices.

         Section 4.7      UNDISCLOSED LIABILITIES.  Except as disclosed in
Schedule 4.7, Michiana has no liability or obligation of any nature (whether
liquidated, unliquidated, accrued, absolute, contingent, or otherwise and
whether due or to become due) except:

                           (a)    Those set forth or reflected in the Reviewed
         Statements which have not been paid or discharged since the date
         thereof;

                           (b)    Current liabilities (determined in accordance
         with generally accepted accounting principles) incurred since June 30,
         1995, in transactions in the ordinary course of business consistent
         with past practices which are properly reflected on its books and


                                     - 12 -
<PAGE>   19



         which are not inconsistent with the other representations, warranties,
         and agreements of Michiana and the Michiana Shareholders set forth in
         this Agreement; and

                           (c)    Liabilities which, consistent with generally
         accepted accounting principles, are not required to be reflected in
         the Reviewed Statements.

         Section 4.8      ABSENCE OF CERTAIN CHANGES.  Except as expressly
provided for or permitted under Section 5.2(a) or Section 5.2(f) of this
Agreement, or as set forth in Schedule 4.8, since June 30, 1995, there has not
been:

                           (a)    Any material adverse change in the business,
         operations, assets, properties, customer base, prospects, rights, or
         condition (financial or otherwise) of Michiana or any occurrence,
         circumstance, or combination thereof which reasonably could be
         expected to result in any such material adverse change;

                           (b)    Any declaration, setting aside, or payment of
         any dividend or any distribution (in cash or in kind) to any Michiana
         Shareholder, or any direct or indirect redemption, purchase, or other
         acquisition by Michiana of any of its capital stock, or any options,
         warrants, rights, or agreements to purchase or acquire such stock;

                           (c)    Any increase in amounts payable by Michiana
         to or for the benefit of, or committed to be paid by Michiana to or
         for the benefit of, any shareholder, director, officer, or other
         consultant, agent, or employee of Michiana whose total annual
         compensation exceeds $50,000 or any relatives of such person, or any
         increase in any benefits granted under any bonus, stock option,
         profit-sharing, pension, retirement, severance, deferred compensation,
         group health, insurance, or other direct or indirect benefit plan,
         payment or arrangement made to, with, or for the benefit of any such
         person;

                           (d)    Any transaction entered into or carried out
         by Michiana other than in the ordinary and usual course of business
         consistent with past practices;

                           (e)    Any borrowing or agreement to borrow funds by
         Michiana, any incurring by Michiana of any other obligation or
         liability (contingent or otherwise), except liabilities incurred in
         the usual and ordinary course of Michiana's business (consistent with
         past practices), or any endorsement, assumption or guarantee of
         payment or performance of any loan or obligation of any other person
         or entity by Michiana;

                           (f)    Any material change in Michiana's method of
         doing business or any change in its accounting principles or practices
         or its method of application of such principles or practices;


                                     - 13 -
<PAGE>   20



                           (g)    Any mortgage, pledge, lien, security
         interest, hypothecation, charge, or other encumbrance imposed or
         agreed to be imposed on or with respect to the property or assets of
         Michiana;

                           (h)    Any sale, lease, or other disposition of, or
         any agreement to sell, lease, or otherwise dispose of any of the
         operating properties or assets of Michiana, other than sales of
         inventory in the usual and ordinary course of business for fair
         equivalent value to persons other than directors, officers,
         shareholders, or other affiliates of Michiana;

                           (i)    Any purchase of or any agreement to purchase
         assets (other than inventory purchased in the ordinary course of
         business consistent with past practices) for an amount in excess of
         $50,000 for any one purchase or $100,000 for all such purchases made
         by Michiana or any lease or any agreement to lease, as lessee, any
         capital assets with payments over the term thereof to be made by
         Michiana exceeding an aggregate of $100,000;

                           (j)    Any loan or advance made by Michiana to any
         person other than loans made to Michiana's customers in the ordinary
         course of business consistent with past practices not exceeding
         $50,000, in the aggregate, to any customer;

                           (k)    Any modification, waiver, change, amendment,
         release, rescission, or termination of, or accord and satisfaction
         with respect to, any material term, condition, or provision of any
         contract, agreement, license, or other instrument to which Michiana is
         a party, other than any satisfaction by performance in accordance with
         the terms thereof in the usual and ordinary course of business; or

                           (l)    Any labor dispute or disturbance adversely
         affecting the business operations or condition (financial or
         otherwise) of Michiana, including without limitation the filing of any
         petition or charge of unfair labor practice with any governmental or
         regulatory authority, efforts to effect a union representation
         election, or actual or threatened employee strike, work stoppage, or
         slow down.

                 Section 4.9      TAXES.

                          (a)     Except as set forth and briefly described in
         Schedule 4.9, Michiana has duly paid all taxes payable by Michiana.
         Michiana has duly filed all federal, state, local, and foreign tax
         returns and tax reports required to be filed by it and all such
         returns and reports are true, correct, and complete.  Except as
         disclosed and briefly described in Schedule 4.9, since June 30, 1991,
         none of such returns and reports have been amended, and except as set
         forth and briefly described in Schedule 4.9, all taxes, arising under
         or reflected on such returns and reports have been fully paid or were
         fully accrued as liabilities in the Reviewed Statements and shall be
         paid before the Closing.  During the





                                     - 14 -
<PAGE>   21



         last five (5) years, no claim has been made by authorities in any
         jurisdiction where Michiana did not file tax returns that it is or may
         be subject to taxation therein.

                          (b)     Michiana has delivered to Unimag copies of
         all federal, state, local, and foreign income tax returns filed with
         respect to it for taxable periods ended on or after June 30, 1991.
         Schedule 4.9 sets forth the dates and results of any and all audits
         conducted by taxing authorities within the last five years or
         otherwise with respect to any tax year for which assessment is not
         barred by any applicable statute of limitations.  No waivers of any
         applicable statute of limitations for the filing of any tax returns or
         payment of any taxes or assessments of any deficient or unpaid taxes
         are outstanding.  Except as set forth and briefly described in
         Schedule 4.9, all deficiencies proposed as a result of any audits have
         been paid or settled or have been fully accrued as liabilities in the
         Reviewed Statements and shall be paid before the Closing.  Except as
         set forth and briefly described in Schedule 4.9, there is no pending
         or, to the best knowledge of Michiana and the Michiana Shareholders,
         threatened federal, state, local, or foreign tax audit or assessment
         relating to Michiana, and there is no agreement with any federal,
         state, local, or foreign taxing authority that may affect the
         subsequent tax liabilities of Michiana.

                          (c)     Except as set forth and briefly described in
         Schedule 4.9, all taxes attributable to the existence or operation of
         Michiana as at or through June 30, 1995 are, to the extent not already
         paid, accurately reflected in the Reviewed Statements.

                          (d)     Except as set forth and briefly described in
         Schedule 4.9, there exists no tax-sharing agreement or arrangement
         pursuant to which Michiana is obligated to pay the tax liability of
         any other person or entity or to indemnify any other person or entity
         with respect to any tax.

                          (e)     Schedule 4.9 includes a list of all states,
         territories and jurisdictions to which any tax is properly payable by
         Michiana or the Michiana Shareholders.

         Section 4.10     COMPLIANCE WITH LAW.  Except as disclosed and briefly
described in Schedule 4.10, to the best knowledge of Michiana and the Michiana
Shareholders, Michiana has complied and is in compliance in all material
respects with all nonenvironmental (environmental matters being addressed in
Section 4.15) laws, statutes, ordinances, orders, rules and regulations
promulgated, and all judgments, decisions, and orders entered, by any federal,
state, local, or foreign court or governmental authority or instrumentality
which are applicable or relate to it or to its business or properties including
without limitation:  (a) all zoning, fire, safety, and building laws,
ordinances, regulations, and requirements; (b) Title VII of the Civil Rights
Act of 1964, as amended; (c) the Fair Labor Standards Act, as amended; (d) the
Occupational Safety and Health Act of 1970, as amended; (e) the Americans with
Disabilities Act of 1990; (f) all applicable federal, state and local laws,
rules and regulations relating to employment; (g) all applicable laws, rules
and regulations governing payment of minimum wages and overtime rates, and the
withholding


                                     - 15 -
<PAGE>   22



and payment of taxes from compensation of employees; (h) federal and state
antitrust and trade regulation laws applicable to competition generally or to
agreements restricting, allocating, or otherwise affecting geographic or
product markets; and (i) the Controlled Substances Act (collectively, the
"Applicable Laws").  To the best knowledge of Michiana and the Michiana
Shareholders, Michiana has all franchises, licenses, permits, covenants,
authorizations, approvals, and certifications necessary or appropriate for the
operation of its business or the ownership of its properties.  Schedule 4.10
includes a list of all material franchises, licenses, permits, consents,
authorizations, approvals, and certificates owned or held by Michiana
(collectively, the "Permits"), each of which is currently valid and in full
force and effect.  To the best knowledge of Michiana and the Michiana
Shareholders, Michiana is not in violation of any of the Permits, and there is
no pending nor, to the best knowledge of Michiana and the Michiana
Shareholders, any threatened proceeding which could result in the revocation,
cancellation or inability of Michiana to renew any Permit.  Except as disclosed
and briefly described in Schedule 4.10, Michiana has not been charged with or
given actual notice of any violation of any of the Applicable Laws which
violation has not been remedied in full (without any remaining liability of
Michiana).

         Section 4.11     PROPRIETARY RIGHTS.  Schedule 4.11 sets forth:

                          (a)     All material names, patents, inventions,
         trade secrets, proprietary rights, computer software, trademarks,
         trade names, service marks, logos, copyrights, and franchises and all
         applications therefor, registrations thereof, and licenses,
         sublicenses, or agreements in respect thereof which Michiana owns, has
         the right to use, or to which Michiana is a party; and

                          (b)     All filings, registrations, or issuances of
         any of the foregoing with or by any federal, state, local, or foreign
         regulatory, administrative, or governmental office or offices (all
         items in (a) and (b) of this Section 4.11, together with the customer
         lists described below, being sometimes hereinafter referred to
         collectively as the "Proprietary Rights").

                                  Except as set forth in Schedule 4.11,
         Michiana is, to the best knowledge of Michiana and the Michiana
         Shareholders, the sole and exclusive owner of all right, title, and
         interest in and to all Proprietary Rights free and clear of all liens,
         claims, charges, equities, rights of use, encumbrances, and
         restrictions whatsoever, and there is not pending or, to the best
         knowledge of Michiana and the Michiana Shareholders, threatened any
         investigation, proceeding, inquiry, or other review by any federal,
         state, local, or foreign regulatory, administrative, or governmental
         office or offices with respect to Michiana's right, title, or interest
         in any Proprietary Right.

                                  Other than those Proprietary Rights listed in
         Schedule 4.11, no name, patent, invention, trade secret, customer
         list, proprietary right, computer software, trademark, trade name,
         service mark, logo, copyright, franchise, license, sublicense, or
         other such right is necessary for the operation of the business of
         Michiana in substantially


                                     - 16 -
<PAGE>   23



         the same manner as such business is presently conducted.  To the best
         knowledge of Michiana and the Michiana Shareholders, the business of
         Michiana has not been and is not being conducted in contravention of
         any trademark, copyright, or other proprietary right of any person or
         entity.

                                  Except as set forth in Schedule 4.11, none of
         the Proprietary Rights: (i) has been hypothecated, sold, assigned, or
         licensed by Michiana, or to the best knowledge of Michiana and the
         Michiana Shareholders, any other person or entity; (ii) to the best
         knowledge of Michiana and the Michiana Shareholders, infringes upon or
         violate the rights of any person or entity; (iii) to the best
         knowledge of Michiana and the Michiana Shareholders, is subject to
         challenge, claims of infringement, unfair competition, or other
         claims; or (iv) to the best knowledge of Michiana and the Michiana
         Shareholders, is being infringed upon or violated by any person or
         entity.  Except as set forth in Schedule 4.11, Michiana has not given
         any indemnification against patent, trademark, or copyright
         infringement as to any equipment, materials, products, services, or
         supplies which Michiana uses, licenses, or sells.  To the best
         knowledge of Michiana and the Michiana Shareholders, no product,
         process, method, or operation presently sold, engaged in, or employed
         by Michiana infringes upon any rights owned by any other person or
         entity.  There is not pending or, to the best knowledge of Michiana
         and the Michiana Shareholders, threatened any claim or litigation
         against Michiana contesting the right of Michiana to sell, engage in,
         or employ any such product, process, method, or operation.

                                  Except as set forth in Schedule 4.11,
         Michiana has exclusive rights to own and use the computer software
         used by it (the "Software").  Schedule 4.11 lists and briefly
         describes, all material licenses, agreements, documents, and other
         materials relating to the Software and to Michiana's rights therein.
         Except as set forth in Schedule 4.11, Michiana has not licensed or
         otherwise authorized any other person to use or make use of all or any
         part of the Software, nor granted, assigned, or otherwise conveyed any
         right in or to the Software.

         Section 4.12     RESTRICTIVE DOCUMENTS OR LAWS.  With the exception of
the matters listed in Schedule 4.12, Michiana is not a party to or bound under
any mortgage, lien, lease, agreement, contract, instrument, law, order,
judgment or decree, or any similar restriction not of general application which
materially and adversely affects, or reasonably could be expected to so affect
(a) the business, operations, assets, properties, prospects, rights, or
condition (financial or otherwise) of Michiana; (b) the continued operation by
Unimag of Michiana's business after the Closing Date on substantially the same
basis as such business is currently operated; or (c) the consummation of the
transactions contemplated by this Agreement.

         Section 4.13     INSURANCE.  Michiana has been and is insured with
respect to its properties and the conduct of its business in such amounts and
against such risks as are sufficient for compliance with applicable law and as
are adequate to protect its property and business in accordance with normal
industry practice.  Such insurance is and has been provided by insurers
unaffiliated with


                                     - 17 -
<PAGE>   24



Michiana, which insurers are, to the best knowledge of Michiana and the
Michiana Shareholders, financially sound and reputable.  Set forth in Schedule
4.13 is a true, correct, and complete list of all insurance policies and bonds
in force in which Michiana is named as an insured party, or for which Michiana
has paid any premiums, and such list correctly states the name of the insurer,
the name of each insured party, the type and amount of coverage, deductible
amounts, if any, the expiration date, and the premium amount of each such
policy or bond.  Except as disclosed in Schedule 4.13, all such policies or
bonds are currently in full force and effect and no notice of cancellation or
termination has been received by Michiana with respect to any such policy.
Michiana will continue all of such insurance in full force and effect through
the Closing Date.  All premiums due and payable on such policies have been
paid.  Except as disclosed in Schedule 4.13, Michiana is not a co-insurer under
any term of any insurance policy.

         Section 4.14     BANK ACCOUNTS, DEPOSITORIES; POWERS OF ATTORNEY.  Set
forth in Schedule 4.14 is a true, correct, and complete list of the names and
locations of all banks or other depositories in which Michiana has accounts or
safe deposit boxes, and the names of the persons authorized to draw thereon,
borrow therefrom, or have access thereto.  Except as set forth in Schedule
4.14, no person has a power of attorney from Michiana.

         Section 4.15     TITLE TO AND CONDITION OF PROPERTIES.  Except as set
forth in Schedule 4.15, Michiana has good, valid, and indefeasible title to all
of its assets and properties of every kind, nature, and description, tangible
or intangible, wherever located, which constitute all of the property now used
in and necessary for the conduct of its business as presently conducted
(including without limitation all operating property and assets shown or
reflected on the Reviewed Statements, except inventory sold in the ordinary
course of business).  Except as set forth in Schedule 4.15, to the best
knowledge of Michiana and the Michiana Shareholders, all such properties are
owned free and clear of all mortgages, pledges, liens, security interests,
encumbrances, and restrictions of any nature whatsoever, including without
limitation: (a) rights or claims of parties in possession; (b) easements or
claims of easements; (c) encroachments, overlaps, boundary line or water
drainage disputes, or any other matters; (d) any lien or right to a lien for
services, labor, or material furnished; (e) special tax or other assessments;
(f) options to purchase, leases, tenancies, or land contracts; (g) contracts,
covenants, or reservations which restrict the use of such properties; and (h)
violations of any Applicable Laws applicable to such properties.  To the best
knowledge of Michiana and the Michiana Shareholders, all such properties are
usable for their current uses without violating any Applicable Laws, or any
applicable private restriction, and such uses are legal conforming uses.
Except as set forth in Schedule 4.15, no financing statement under the Uniform
Commercial Code or similar law naming Michiana or any of its predecessors is on
file in any jurisdiction in which Michiana owns property or does business, and
Michiana is not a party to or bound under any agreement or legal obligation
authorizing any party to file any such financing statement.  Schedule 4.15
contains a complete and accurate list of the location of all real property
which is owned, leased, or operated by Michiana and describes the nature of
Michiana's interest in that real property.  With respect to any real property
leased by Michiana, Michiana, except as set forth in Schedule 4.15, has an
insurable leasehold interest in that real property.





                                     - 18 -
<PAGE>   25



                          Except as set forth in Schedule 4.15, to the best
knowledge of Michiana and the Michiana Shareholders, all real property and
structures, all machinery and equipment, and all tangible personal property
owned, leased or used by Michiana and material to the operation of its business
are reasonably suitable for the purpose or purposes for which they are being
used (including full compliance with all Applicable Laws) and are in good
condition and repair, ordinary wear and tear excepted.  Except as set forth in
Schedule 4.15, to the best knowledge of Michiana and the Michiana Shareholders,
there are no material structural defects in the exterior walls or the interior
bearing walls, the foundation, or the roof of any building, garage or other
such structure owned, leased, or used by Michiana, and, to the best knowledge
of Michiana and the Michiana Shareholders, the electrical, plumbing, heating
systems, and air conditioning systems, of any such structure are in good
operating condition, ordinary wear and tear excepted.  The utilities servicing
the real properties owned, leased, or used by Michiana are adequate to permit
the continued operation of its business, and there are no pending or, to the
best knowledge of Michiana and the Michiana Shareholders, threatened zoning,
condemnation or eminent domain proceedings, building, utility, or other
moratoria, or injunctions or court orders which would materially and adversely
affect such continued operation.  Schedule 4.15 lists, and Michiana and the
Michiana Shareholders have furnished or made available to Unimag, copies of all
engineering, geologic, and environmental reports prepared by or for Michiana or
with respect to the real property owned, leased or used by Michiana in their
possession which Michiana and the Michiana Shareholders have been able to
reasonably locate after conducting a good-faith review.

                          Except as set forth in Schedule 4.15, no real or
personal property owned, leased, or used by Michiana has been used to produce,
process, store, handle, or transport any hazardous or toxic substance or waste
(as those terms are defined or described in any of the applicable laws relating
to the protection, preservation, conservation, restoration, or quality of the
environment), except to the extent immaterial quantities of hazardous
substances are used as an incidental aspect of the operation of its business.
Except as set forth in Schedule 4.15, no hazardous or toxic substance or waste
has been disposed of, released or discharged on, leaked from, or has otherwise
contaminated any real property owned, leased, or used by Michiana.  Except as
set forth in Schedule 4.15, no asbestos or substances containing material
quantities of asbestos have been installed in any such property.  Except as set
forth in Schedule 4.15, there are no oil or gas wells capped or uncapped or
piping, structures, fixtures or other appliances relating thereto on or about
any such property and no such property has been used as a landfill.

         Section 4.16     BROKERS AND FINDERS.  No investment banker, broker,
finder, or other intermediary: (a) has been retained by or is authorized to act
on behalf of Michiana or the Michiana Shareholders; (b) has submitted the
transactions contemplated by this Agreement to Michiana or the Michiana
Shareholders; or (c) is or might be entitled to any fee, commission, or other
payment from Michiana or any Michiana Shareholder as a direct or indirect
result of the transactions contemplated by this Agreement.





                                     - 19 -
<PAGE>   26



         Section 4.17     LEGAL PROCEEDINGS.  Except as described in Schedule
4.17:  (a) there are no (and over the last three years there have been no)
Actions pending or, to the best knowledge of Michiana and the Michiana
Shareholders, threatened against or relating to Michiana (or any of its
officers, directors, shareholders, agents, or representatives in connection
with the business or affairs of Michiana), before any federal, state, local, or
foreign court or governmental body in which the amount in dispute exceeds (or
exceeded) $25,000 or which has or could result in liability or loss for
Michiana or any Michiana Shareholder of more than $25,000; and (b) to the best
knowledge of Michiana and the Michiana Shareholders, there exist no disputes,
conflicts, or circumstances providing the basis for a dispute or conflict which
could reasonably be expected to result in any such Action.  There are no
Actions pending or, to the best knowledge of Michiana and the Michiana
Shareholders, threatened for the purpose of enjoining or preventing this
Agreement or any other transaction contemplated by this Agreement or otherwise
challenging the validity or propriety of the transactions contemplated by this
Agreement.  Except as disclosed in Schedule 4.17, Michiana is not subject to
any judgment, order or decree, or any governmental restriction, which has a
reasonable probability of having a material adverse effect on the business
operations, assets, properties, condition (financial or otherwise), or
prospects of Michiana.

         Section 4.18     ERISA.

                          (a)     Schedule 4.18(a) identifies each "employee
         benefit plan," as defined in Section 3(3) of the Employee Retirement
         Income Security Act of 1974 ("ERISA") which (i) is subject to any
         provision of ERISA, and (ii) is or was at any time during the last 5
         years maintained, administered, or contributed to by Michiana or any
         affiliate (as defined below) and covers any employee or former
         employee of Michiana or any affiliate or under which Michiana or any
         affiliate has any liability.  Copies of such plans (and, if
         applicable, related trust agreements) and all amendments thereto have
         been furnished to Unimag together with the three most recent annual
         reports (Form 5500 and all related schedules) and actuarial valuation
         reports, if any, prepared in connection with any such plan.  Such
         plans are referred to collectively herein as the "Employee Plans".
         For purposes of this section, "affiliate" of any person or entity
         means (A) any other person or entity which, together with such person
         or entity, would be treated as a single employer under Section 414 of
         the Internal Revenue Code of 1986, as amended (the "Code"), or (B) is
         an "affiliate," whether or not incorporated, as defined in Section
         407(d)(7) of ERISA, of such person or entity.  The only Employee Plans
         which individually or collectively would constitute an "employee
         pension benefit plan" as defined in Section 3(2) of ERISA (the
         "Pension Plans") are identified as such on Schedule 4.18(a).

                          (b)     Except as set forth in Schedule 4.18(b), no
         Employee Plan constitutes a "multiemployer plan," as defined in
         Section 3(37) of ERISA, or a "defined benefit plan," as defined in
         Section 3(35) and subject to Title IV of ERISA, nor does Michiana have
         any obligation to create, maintain, or contribute to any such
         "multiemployer plan" or "defined benefit plan".  No Employee Plan is
         maintained in connection with any trust described in Section 501(c)(9)
         of the Code.  No "accumulated funding deficiency," as defined in


                                     - 20 -
<PAGE>   27



         Section 412 of the Code, has been incurred with respect to any
         Employee Plan, whether or not waived.  Full payment has been made of
         all amounts which Michiana is required to have paid as contributions
         to or benefits under any Employee Plan as of the end of the most
         recent fiscal year thereof, and there are no unfunded obligations
         under any Employee Plan.  Michiana knows of no "reportable event,"
         within the meaning of Section 4043 of ERISA, and no event described in
         Section 4041, 4042, 4062 or 4063 of ERISA has occurred in connection
         with any Employee Plan.  No condition exists and no event has occurred
         which could constitute grounds for termination of any Employee Plan,
         and neither Michiana nor any of its affiliates has incurred any
         material liability under Title IV of ERISA arising in connection with
         the termination of, or complete or partial withdrawal from, any plan
         covered or previously covered by Title IV of ERISA.  Nothing done or
         omitted to be done and no transaction or holding of any asset under or
         in connection with any Employee Plan has or will make Michiana, or any
         officer or director of Michiana, subject to any liability under Title
         I of ERISA or liable for any tax pursuant to Section 4975 of the Code.
         There is no pending or, to the best knowledge of Michiana and the
         Michiana Shareholders, threatened litigation, arbitration, disputed
         claim, adjudication, audit, examination, or other proceeding with
         respect to any Employee Plan or any fiduciary or administrator thereof
         in their capacities as such.

                          (c)     Except as set forth in Schedule 4.18(c), each
         Employee Plan which is intended to be qualified under Section 401(a)
         of the Code is, to the best knowledge of Michiana and the Michiana
         Shareholders, so qualified and has been so qualified during the period
         from its adoption to date, and each trust forming a part thereof is
         exempt from tax pursuant to Section 501(a) of the Code.  Michiana has
         furnished to Unimag copies of the most recent Internal Revenue Service
         determination letters with respect to each such plan for which it is
         the plan sponsor.  Except as set forth in Schedule 4.18(c), to the
         best knowledge of Michiana and the Michiana Shareholders, each
         Employee Plan has been maintained in compliance with its terms and the
         requirements prescribed by any and all statutes, orders, rules, and
         regulations, including but not limited to ERISA and the Code, which
         are applicable to such plan.

                          (d)     Except as set forth in Schedule 4.18(d),
         there is no contract, agreement, plan, or arrangement covering any
         employee or former employee of Michiana or any affiliate that,
         individually or collectively, could give rise to the payment of any
         amount that would not be deductible pursuant to the terms of the Code.

                          (e)     Schedule 4.18(e) identifies each employment,
         severance, or other similar contract, arrangement, or policy and each
         plan or arrangement (written or oral) providing for insurance coverage
         (including any self-insured arrangements), workers' compensation,
         disability benefits, severance benefits, supplemental unemployment
         benefits, vacation benefits, retirement benefits, or for deferred
         compensation, profit-sharing, bonuses, stock options, stock
         appreciation, or other forms of incentive compensation or
         post-retirement insurance, compensation, or benefits which (i) is not
         an Employee Plan, (ii) is entered





                                     - 21 -
<PAGE>   28



         into, maintained, or contributed to, as the case may be, by Michiana
         or any of its affiliates, and (iii) covers any employee or former
         employee of Michiana or any of its affiliates.  Such contracts, plans,
         and arrangements as are described above, copies or descriptions of
         which have been furnished previously to Unimag, are referred to
         collectively herein as the "Benefit Arrangements."  Each Benefit
         Arrangement has been maintained in substantial compliance with its
         terms and with requirements prescribed by any and all statutes,
         orders, rules, and regulations that are applicable to such Benefit
         Arrangement.

                          (f)     Except as set forth in Schedule 4.18(f),
         there is no liability in respect of post-retirement health and medical
         benefits for current or retired employees of Michiana or any of its
         affiliates.  Except as set forth in Schedule 4.18(f), Michiana has
         reserved its right to amend or terminate any Employee Plan or Benefit
         Arrangement providing health or medical benefits in respect of any
         active employee of Michiana under the terms of any such plan and
         descriptions thereof given to employees.  With respect to any of
         Michiana's Employee Plans which are "group health plans" under Section
         4980B of the Code and Section 607(1) of ERISA, there has been
         substantial compliance with all requirements imposed thereunder .

                          (g)     Except as set forth in Schedule 4.18(g),
         there has been no amendment to, written interpretation, or
         announcement (whether or not written) by Michiana or any of its
         affiliates relating to any Employee Plan or Benefit Arrangement which
         would increase the expense of maintaining such Employee Plan or
         Benefit Arrangement above the level of the expense incurred in respect
         thereof for the fiscal year ended immediately prior to the Closing
         Date.

                          (h)     Except as set forth in Schedule 4.18(h),
         Michiana is not a party or subject to any union contract or any
         material employment contract or arrangement providing for annual
         future compensation of more than $25,000 to any officer, consultant,
         director or employee, except for employment agreements to be entered
         into as provided in Section 6.1(f).

                          (i)     Except as set forth in Schedule 4.18(i), the
         execution, delivery, and consummation of the transactions contemplated
         by this Agreement do not constitute a triggering event under any
         Employee Plan, whether or not legally enforceable, which (either alone
         or upon the occurrence of any additional or subsequent event) will or
         may result in any payment (of severance pay or any other type),
         acceleration, increase in vesting, or increase in benefits to any
         current or former participant, employee, or director of Michiana.

                          (j)     Any reference to ERISA or the Code or any
         section thereof shall be construed to include all amendments thereto
         and applicable regulations and administrative rulings issued
         thereunder.


                                     - 22 -
<PAGE>   29



         Section 4.19     CONTRACTS.  Schedule 4.19 lists and briefly describes
all contracts, agreements, leases, arrangements, and understandings (written or
oral) ("Contracts") to which Michiana is a party and which fall within any of
the following categories:  (a) Contracts with any of Michiana's top 20
customers based on Michiana's revenues for the 12-month period ended June 30,
1996; (b) Contracts not entered into in the ordinary course of Michiana's
business (including without limitation Contracts with any present or former
shareholder, director, or officer of Michiana, or any person related by blood
or marriage to any such person, or any person controlling, controlled by, or
under common control with any such person, or with any employee, agent, or
consultant of Michiana not terminable at will); (c) Contracts which are service
contracts (excluding contracts for delivery services entered into in the
ordinary course of business) or equipment leases involving payments by Michiana
of more than $10,000 per year; (d) Contracts containing covenants or
restrictions purporting to limit the freedom of Michiana to compete in any line
of business in any geographic area or to employ or otherwise engage any person;
(e) Contracts which extend beyond one year, unless cancelable on 60 or fewer
days' notice without any liability, penalty, or premium; (f) Contracts which
relate to any borrowings or guarantees in excess of $25,000; (g) Contracts
containing any obligation or commitment which limits the freedom of Michiana to
sell, lease, or otherwise distribute any product or customer information; or
(h) Contracts which are not listed above but which are material to the
condition (financial or otherwise), operations, assets, prospects, or business
of Michiana.  All such Contracts are valid and binding and in full force and
effect, and, to the best knowledge of Michiana and the Michiana Shareholders,
enforceable in accordance with their respective terms in all material respects.
Except as set forth in Schedule 4.19, neither Michiana nor, to the best
knowledge of Michiana and the Michiana Shareholders, any other party thereto,
is in violation of, in default in respect of, nor, to the best knowledge of
Michiana and the Michiana Shareholders, has there occurred an event or
condition which, with the passage of time or giving of notice (or both) would
constitute a default under any such Contract.

         Section 4.20     ACCOUNTS RECEIVABLE.  Except as set forth in Schedule
4.20 and excluding all amounts due and payable under the HOCAB Note (Defined in
Section 6.2(j), all accounts and notes receivable (customer, vendor, and other)
of Michiana as of June 30, 1996, are and will be collectible in full, after
application of a reserve for uncollectible accounts determined in accordance
with generally accepted accounting principles, and are and will be valid and
subsisting (unless previously paid) and represent and will represent sales
actually made (net of all applicable credits and rebates) in the ordinary and
usual course of business consistent with past practices.

                          From the date of this Agreement through the Closing
Date, no customer or vendor accounts receivable of Michiana will be converted
to notes receivable or written off without the prior written consent of Unimag.


                                     - 23 -
<PAGE>   30



         Section 4.21     NO CONFLICT OR DEFAULT.  Except as set forth on
Schedule 4.21, neither the execution and delivery of this Agreement by Michiana
or the Michiana Shareholders, nor compliance by Michiana and the Michiana
Shareholders with the terms and provisions of this Agreement, including without
limitation the consummation of the transactions contemplated by this Agreement,
will:  (a) violate any Applicable Laws or Permits; (b) conflict with or result
in the breach of any term, condition, or provision of (i) the articles of
incorporation, code of regulations, or other organizational document of
Michiana or (ii) any material agreement, deed, contract, undertaking, mortgage,
indenture, writ, order, decree, restriction, legal obligation, or instrument to
which Michiana or any Michiana Shareholder is a party or by which Michiana or
any Michiana Shareholder or any of their respective assets or properties are or
may be bound or affected; (c) constitute a default (or an event which, with the
giving of notice, the passage of time, or both, would constitute a default)
thereunder; (d) result in the creation or imposition of any lien, security
interest, charge or encumbrance, or restriction of any nature whatsoever with
respect to any material properties or assets of Michiana or any Michiana
Shareholder; or (e) give to others any interest or rights, including rights of
termination, acceleration, or cancellation in or with respect to any of the
material properties, assets, contracts, or business of Michiana.

         Section 4.22     BOOKS OF ACCOUNT; RECORDS.  Michiana's general
ledgers, stock record books, minute books and other material records relating
to the assets, properties, contracts, and outstanding legal obligations of
Michiana are, in all material respects, complete and correct, and have been
maintained in accordance with good business practices and the matters contained
therein are, to the extent required by generally accepted accounting
principles, accurately reflected in the Reviewed Statements, except as may be
set forth in Section 4.6.

         Section 4.23     EMPLOYEES AND COMPENSATION.  Schedule 4.23 lists and
describes the current compensation of the five most highly compensated managers
of Michiana and any other employee of Michiana whose total current salary and
bonus exceeds $50,000.  Except as disclosed in Schedule 4.23:  (a) there are no
other forms of compensation paid to any such employee of Michiana; (b) the
amounts accrued or to be accrued on the books and records of Michiana for
vacation pay, sick pay, and all commissions and other fees payable to agents,
salespersons and representatives of Michiana will be adequate to cover
Michiana's liabilities for all such items; (c)  Michiana has not become
obligated, directly or indirectly, to any shareholder, director, or officer of
Michiana or any person related to any such person by blood or marriage, except
for current liability for such compensation; and (d) to the best knowledge of
Michiana and the Michiana Shareholders, no shareholder, director, officer,
agent, employee, or representative of Michiana or any person related to such
person by blood or marriage holds any position or office with or has any
material financial interest, direct or indirect, in any supplier, customer, or
account of, or other outside business which has material transactions with,
Michiana.  Neither Michiana nor any Michiana Shareholder has any agreement or
understanding with any shareholder, director, officer, agent, employee, or
representative of Michiana which would influence any such person not to become
associated with Unimag from and after the Closing or not to serve Michiana
after the Closing in a capacity similar to the capacity presently held.





                                     - 24 -
<PAGE>   31



         Section 4.24     LABOR RELATIONS.  Except as set forth in Schedule
4.24, there is no unfair labor practice complaint against Michiana pending
before the National Labor Relations Board.  Except as set forth in Schedule
4.24, Michiana is not a party to or bound by any collective bargaining
agreement and there is no labor strike, dispute, slowdown or stoppage, or any
union organizing campaign, actually pending or, to the best knowledge of
Michiana and the Michiana Shareholders, threatened against or involving
Michiana.  Except as set forth in Schedule 4.24, no labor grievance has been
filed against Michiana in the last three years, and no arbitration proceeding
has arisen out of or under a collective bargaining or other labor agreement and
is pending and no claim therefor has been asserted.  Except as set forth in
Schedule 4.24, no collective bargaining or other labor agreement is currently
being negotiated by Michiana and no union or collective bargaining unit
represents any of Michiana's employees.  Michiana has not experienced any work
stoppage or other material labor difficulty during the past five years.

         Section 4.25     CUSTOMERS AND SUPPLIERS.  Except as set forth in
Schedule 4.25, no supplier of Michiana has indicated that it shall stop, or
decrease the rate of, or substantially increase its fees for, supplying
products or services to Michiana either prior to, or following the consummation
of, the Closing.  Schedule 4.25 sets forth a list of all customers which have
terminated their relationships with Michiana since September 30, 1995, or have
notified Michiana or the Michiana Shareholders since September 30, 1995, that
they intend to terminate their relationships with Michiana.  Except as set
forth in Schedule 4.25, Michiana and the Michiana Shareholders do not know of
any customers of Michiana which alone or in the aggregate comprise more than 1%
of actual annualized sales as shown in the Reviewed Statements, which have
indicated that they are considering or planning to (a) discontinue being
customers of Michiana, (b) discontinue being customers of Unimag or Michiana
after the Escrow Closing or the Closing, or (c) substantially decrease the
amount of their purchasing from Michiana or Unimag or otherwise materially
alter the terms of such purchasing either before or after the Closing.

         Section 4.26     SPECIAL TERMS; PRODUCT WARRANTIES.  Schedule 4.26
sets forth the terms and conditions of any credit, discount, or other terms
given by Michiana to any customer outside the usual and ordinary course of
business.

         Section 4.27     BUSINESS OF MICHIANA.  Michiana is and since 1958 has
been engaged in the Wholesale Periodical Business and is presently engaged in
no other business whatsoever except as may be incidental to the foregoing.

         Section 4.28     INVESTMENT REPRESENTATION.  Each of the Michiana
Shareholders: (a) represents that such Michiana Shareholder owns beneficially
and of record the number of Michiana Shares set forth opposite such Michiana
Shareholder's name on Schedule 4.2; and (b) acknowledges, represents, and
warrants to Unimag that (i) such Michiana Shareholder is an "accredited
investor," as that term is defined in Regulation D, because he or she has a net
worth at this time





                                     - 25 -
<PAGE>   32



in excess of $1 million or had income in each of the two most recent years in
excess of $200,000 and has a reasonable expectation of reaching the same income
level in the current year, or, in the case of a Michiana Shareholder that is a
trust, because such trust has total assets in excess of $5,000,000, was not
formed for the purpose of the transactions contemplated by this Agreement, and
the investment decision respecting the Unimag Shares and Unimag Debentures will
be directed by a person who has such knowledge and experience in financial and
business matters that he or she is capable of evaluating the merits and risks
of an investment in the Unimag Shares and Unimag Debentures, (ii) such Michiana
Shareholder has been provided the opportunity to ask questions and receive
answers from Unimag concerning the business operations and financial condition
of Unimag and the terms and conditions of the transactions described in this
Agreement, and to obtain any additional information necessary to verify the
accuracy of information provided to such Michiana Shareholder by Unimag, and
(iii) is acquiring the Unimag Shares and Unimag Debentures to be issued
pursuant to this Agreement for such Michiana Shareholder's own accounts for
investment only and not with a view to the distribution thereof.

         Section 4.29     SECTION 351 EXCHANGE.  It is the intention of
Michiana and the Michiana Shareholders to treat the acquisition of Michiana
pursuant to this Agreement, along with other exchanges and acquisitions
occurring before and after the closing of the transactions contemplated by this
Agreement, as an exchange under Section 351 of the Code, subject to the rules
of Section 351 of the Code and the regulations promulgated thereunder
applicable to the receipt and taxability of "boot" (within the meaning of such
rules). Michiana and the Michiana Shareholders shall be solely responsible for
evaluating (and determining the appropriate methods required for reporting) all
federal, state, and local income and other tax consequences to each of them
which will and may result from the transactions contemplated by this Agreement.


                                   ARTICLE 5

                            COVENANTS OF THE PARTIES

         Section 5.1      MUTUAL COVENANTS.

                          (a)     General.  Each Party shall use all reasonable
         efforts to take all actions and do all things necessary, proper, or
         advisable to consummate the Exchange and the other transactions
         contemplated by this Agreement, including without limitation using all
         reasonable efforts to cause the conditions set forth in Article 6 of
         this Agreement for which such Party is wholly or partially responsible
         to be satisfied as soon as reasonably practicable and to prepare,
         execute, acknowledge or verify, deliver, and file such additional
         documents, and take or cause to be taken such additional actions, as
         any other Party may reasonably request.





                                     - 26 -
<PAGE>   33



                          (b)     HSR Filings.  The Parties shall cooperate
         with each other with respect to the preparation and filing of any
         Notification and Report Forms and related materials that they may be
         required to file with the Federal Trade Commission and the Antitrust
         Division of the United States Department of Justice under the HSR Act
         with respect to the Exchange and shall promptly make any further
         filings pursuant the HSR Act that may be necessary, proper, or
         advisable.

                          (c)     Other Governmental Matters.  Each Party shall
         use all reasonable efforts to take any additional action that may be
         necessary, proper, or advisable in connection with any other notices
         to, filings with, and authorizations, consents and approvals of any
         court, administrative agency or commission, or other governmental
         authority or instrumentality that it may be required to give, make, or
         obtain.

                          (d)     Tax-Free Treatment.  Each of the Parties
         shall use all reasonable efforts to cause the Exchange to constitute
         (along with other exchanges and acquisitions occurring before and
         after the Exchange) a tax- free exchange under Section 351 of the
         Code, subject to the rules of Section 351 of the Code and the
         regulations promulgated thereunder applicable to the receipt and
         taxability of "boot" (within the meaning of such rules). Each of the
         Parties shall be solely responsible for evaluating (and determining
         the appropriate methods required for reporting) all federal, state,
         and local income and other tax consequences to each such Party which
         will and may result from the transactions contemplated by this
         Agreement.

         Section 5.2      COVENANTS OF MICHIANA AND THE MICHIANA SHAREHOLDERS.
Michiana and the Michiana Shareholders, jointly and severally, covenant and
agree that:

                          (a)     Conduct of Business.  Except as otherwise
         expressly contemplated by this Agreement, from the date of this
         Agreement until the Closing (the "Pre-Exchange Period"):  (i) neither
         Michiana nor any Michiana Shareholder shall take or permit to be taken
         any action or do or permit to be done anything in the conduct of the
         business of Michiana, or otherwise, that would be contrary to or in
         breach of any of the terms or provisions of this Agreement or which
         would cause any of their representations and warranties contained in
         this Agreement to be or become untrue in any material respect; (ii)
         Michiana shall conduct its business in the ordinary course consistent
         with past practices (iii) Michiana and the Michiana Shareholders shall
         permit Unimag to manage and oversee the business operations of
         Michiana as provided in Section 5.3(b) and consistent with the terms
         and conditions of the Joint Operating Agreement between Unimag and
         Michiana dated March 1, 1996 (the "Joint Operating Agreement"); and
         (iv) Michiana and the Michiana Shareholders shall use all reasonable
         efforts to assist Unimag in preserving the business organization
         intact, keeping available to Michiana and Unimag the present service
         of Michiana's employees, and preserving for Michiana and Unimag the
         goodwill of Michiana's suppliers, customers, and others with whom
         business relationships exist.  Without limiting the generality of the
         foregoing, during the Pre-


                                     - 27 -
<PAGE>   34



         Exchange Period, except as otherwise expressly contemplated by this
         Agreement or with the prior written consent of Unimag, Michiana shall
         not:

                                  (A)      Adopt or propose any change in its
                 articles of incorporation or code of regulations; adjust,
                 split, combine, or  reclassify any of its capital stock; or
                 make any other changes in its authorized or issued capital
                 stock;

                                  (B)      Redeem, purchase, or otherwise
                 acquire any shares of its capital stock; grant any person or
                 entity any right to acquire any shares of its capital stock;
                 issue, deliver, sell, or agree to issue, deliver, or sell, any
                 additional shares of its capital stock or any other
                 securities; or enter into any agreement or arrangement with
                 respect to the sale or voting of its shares of capital stock;

                                  (C)      Merge or consolidate with any other
                 person or entity or acquire a material amount of assets of any
                 other person or entity except for the acquisition of inventory
                 in the ordinary course of business consistent with past
                 practices;

                                  (D)      Sell, lease, license, pledge,
                 encumber, or otherwise dispose of any operating assets other
                 than sales of inventory in the ordinary course of business
                 consistent with past practices;

                                  (E)      Incur, create, assume, or otherwise
                 become liable for any indebtedness other than indebtedness
                 incurred in the ordinary course of business consistent with
                 past practices;

                                  (F)      Except for those arrangements
                 disclosed in Schedule 5.2(a), enter into or modify any
                 employment, severance, termination, or similar agreement or
                 arrangement with, or grant any bonuses, salary increases,
                 severance, or termination pay to, any officer, director,
                 consultant, or employee;

                                  (G)      Adopt, amend, or terminate any
                 employee benefit plan or increase, amend, or terminate any
                 benefits to officers, directors, consultants, or employees;

                                  (H)      Modify in any material way or
                 terminate any of the contracts listed or required to be listed
                 in Schedule 4.19, except in the ordinary course of business
                 consistent with past practices;

                                  (I)      Except as disclosed in Schedule
                 4.17, settle any claims, litigation, or actions, whether now
                 pending or hereafter made or brought, unless such settlement
                 does not involve a payment by Michiana of more than $25,000;





                                     - 28 -
<PAGE>   35



                                  (J)      Engage in any transaction, or enter
                 into any agreement, contract, lease, or other arrangement or
                 understanding, with any affiliate of Michiana, except for
                 transactions expressly permitted by this Agreement; or

                                  (K)      Agree or commit to do any of the
                 foregoing;

                                  Provided, however, that nothing in this
         Section 5.2(a) shall prohibit Michiana from transferring to the
         Michiana Shareholders or their affiliates real estate, affiliate
         accounts receivable, affiliate notes receivable, and life insurance
         policies which are not necessary for the conduct of ordinary business
         operations.  Any such transfers and compensation arrangements shall be
         utilized in determining the actual Tangible Net Worth of Michiana in
         connection with the valuation adjustment provided for in Section
         2.1(b).

                                  Unimag acknowledges that, prior to the
         execution of this Agreement, Michiana purchased all of the assets of
         Twin City News Agency, Inc. ("Twin Cities").  The actual net wholesale
         sales of Twin Cities for the 52-week period ended on or about December
         31, 1995 shall be utilized in determining 1995 Sales, as if such sales
         had been made by Michiana, and the amount of 1995 Sales so determined
         shall be used to determine the actual value of Michiana pursuant to
         Section 2.1(b).  Arthur Andersen will review the sales of Twin Cities
         in a manner consistent with its review of the 1995 Sales Report.

                          (b)     Exclusive Rights.  Neither Michiana nor any
         Michiana Shareholder shall, directly or indirectly, solicit (including
         without limitation by way of furnishing or making available any
         non-public information concerning the business, properties, or assets
         of Michiana) or engage in negotiations or discussions with, disclose
         any of the terms of this Agreement to, accept any offer from, furnish
         any information to, or otherwise cooperate, assist, or participate
         with any person or organization (other than Unimag and its
         representatives) regarding any Acquisition Proposal (defined below),
         except that any person or entity making an Acquisition Proposal may be
         informed of the restrictions contained in this sentence.  Michiana and
         the Michiana Shareholders shall notify Unimag promptly by telephone,
         and thereafter promptly confirm in writing, if any such information is
         requested from, or any Acquisition Proposal is received by, Michiana
         or any of the Michiana Shareholders.  For purposes of this Agreement,
         "Acquisition Proposal" shall mean any offer or proposal received by
         Michiana or any Michiana Shareholder prior to the Closing regarding
         the acquisition by purchase, merger, lease, or otherwise of any
         capital stock of Michiana, the business of Michiana, or any material
         assets, customer relationships, or other operations of Michiana.

                          (c)     Access to Records and Other Due Diligence.
         During the Pre-Exchange Period, Michiana shall: (i) make or cause to
         be made available to Unimag and its representatives, attorneys,
         accountants, and agents, for examination, inspection, and review, the
         assets and property of Michiana and all books, contracts, agreements,
         commitments, records, and documents of every kind relating to
         Michiana's business, and


                                     - 29 -
<PAGE>   36



         shall permit Unimag and its representatives, attorneys, accountants
         and agents to have access to the same at all reasonable times,
         including without limitation access to all tax returns filed and in
         preparation and all review and other accounting work papers of Coopers
         & Lybrand LLP and all reports to management and related responses; and
         (ii) permit representatives of Unimag to interview suppliers,
         customers, and personnel of Michiana, provided, however, that a
         Michiana representative shall be entitled to be present at and
         participate in each such interview.

                          (d)     Disclosures.  After the date of this
         Agreement, neither Michiana nor any Michiana Shareholder shall:  (i)
         disclose to any person, association, firm, corporation or other entity
         (other than Unimag or those designated in writing by Unimag) in any
         manner, directly or indirectly, any proprietary information or data
         relevant to the business of Michiana, whether of a technical or
         commercial nature; or (ii) use, or permit or assist, by acquiescence
         or otherwise, any person, association, firm, corporation, or other
         entity (other than Unimag or those designated in writing by Unimag) to
         use, in any manner, directly or indirectly, any such information or
         data, excepting only use of such data or information as is at the time
         generally known to the public and which did not become generally known
         through any breach of any provision of this section by Michiana or any
         Michiana Shareholder.  Upon the termination of this Agreement for any
         reason, Michiana shall promptly cause all copies of such information
         and data in its possession, or in the possession of the Michiana
         Shareholders, to be returned to Unimag.

                          (e)     Employee Retention.  Michiana and the
         Michiana Shareholders understand that in Unimag's view it is essential
         to the successful operation of the business of Michiana that Michiana
         assist Unimag in retaining substantially unimpaired Michiana's
         operating organization.  During the Pre-Exchange Period, neither
         Michiana nor any Michiana Shareholder shall take any action which
         would induce any employee or representative of Michiana (other than
         himself or herself) or Unimag not to become or continue as an employee
         or representative of Michiana or Unimag.

                          (f)     Dividends and Distributions.  During the
         Pre-Exchange Period, except as permitted in Section 5.2(a), Michiana
         and the Michiana Shareholders shall not permit Michiana to declare,
         set aside or pay any dividend or any distribution (in cash or in kind)
         to its shareholders.

                          (g)     Notices of Certain Events.  Michiana and the
         Michiana Shareholders shall promptly notify Unimag of:

                                  (i)      Any notice or other communication
                 from any person or entity alleging that the consent of such
                 person or entity is or may be required in connection with the
                 transactions contemplated by this Agreement;





                                     - 30 -
<PAGE>   37



                                  (ii)     Any notice or other communication
                 from any governmental or regulatory agency or authority in
                 connection with the transactions contemplated by this
                 Agreement; and

                                  (iii)    Any actions, suits, claims,
                 investigations, or proceedings commenced or, to the knowledge
                 of Michiana or any Michiana Shareholder, threatened against,
                 relating to, or involving or otherwise affecting Michiana or
                 any Michiana Shareholder, or any of their property which, if
                 in existence on the date of this Agreement would have been
                 required to have been disclosed by Michiana and the Michiana
                 Shareholders pursuant to Section 4.17 or which relate to the
                 consummation of the transactions contemplated by this
                 Agreement.

                          (h)     Title Evidence.  Michiana shall deliver to
         Unimag as soon as practicable after the date of this Agreement title
         opinions, title reports, or other evidence of title, in form and
         substance reasonably satisfactory to Unimag, showing in Michiana
         indefeasible fee simple title in all of the facilities and real
         property owned by Michiana, subject only to such exceptions,
         encumbrances, or other matters as are reasonably satisfactory to
         Unimag.

                          (i)     Audited Financial Statements.  The Michiana
         Shareholders shall deliver to Unimag audited financial statements for
         the fiscal year ended June 30, 1995 and for the fiscal year ended June
         30, 1996 within 75 days after the Escrow Closing Date, except for the
         June 30th Balance Sheet which shall be delivered within 30 days after
         the Escrow Closing Date.  These audited financial statements shall be
         prepared from and shall be in accordance with the books and records of
         Michiana, prepared in conformity with generally accepted accounting
         principles applied on a consistent basis, including without limitation
         the generally accepted accounting principles set forth on Schedule
         2.1(b), but subject to the exceptions to generally accepted accounting
         principles also set forth on Schedule 2.1(b), and fairly present in
         all material respects the financial condition of Michiana as of the
         dates stated and the results of operations of Michiana for the periods
         then ended in accordance with such practices.  Michiana shall cause
         Arthur Andersen LLP to perform the June 30, 1995 audit and Michiana
         shall pay all costs and expenses incurred in connection with such
         audit.  Unimag shall cause Arthur Andersen LLP to perform the June 30,
         1996 audit and Unimag shall pay all costs and expenses incurred in
         connection with such audit.

         Section 5.3      COVENANTS OF UNIMAG.  Unimag covenants and agrees
that:

                          (a)     Conduct of Unimag's Business.  Except as
         otherwise expressly contemplated by this Agreement, during the
         Pre-Exchange Period:  (i) Unimag shall not take or permit to be taken
         any action or do or permit to be done anything in the conduct of the
         business of Unimag, or otherwise, that would be contrary to or in
         breach of any of the terms or provisions of this Agreement or which
         would cause any of its representations


                                     - 31 -
<PAGE>   38



         and warranties contained in this Agreement to be or become untrue in
         any material respect; and (ii) Unimag shall conduct its business in
         the ordinary course consistent with past practices.

                          (b)     Joint Operations of Unimag and Michiana.
         Notwithstanding anything in this Agreement to the contrary, from and
         after the Escrow Closing Date, Unimag shall manage and oversee the
         operation of the business of Michiana as if the Exchange had already
         occurred.  Without limiting the generality of the foregoing, such
         management and oversight shall include all of Unimag's rights as to
         such matters set forth in the Joint Operating Agreement.

                          (c)     Consummation of Acquisitions.  Unimag shall
         use all reasonable efforts to take all actions and do all things
         necessary, proper, or advisable to consummate the:  (i) acquisition of
         The Stoll Companies, an Ohio corporation ("Stoll"), pursuant to and
         upon the terms and conditions of the Stock Transfer and Exchange
         Agreement among Unimag, Stoll, and all of the shareholders of Stoll
         (the "Stoll Acquisition"); and (ii) acquisitions of certain assets and
         liabilities of Ohio Periodical Distributors, Inc., an Ohio
         corporation, Northern News Company and its wholly-owned subsidiary,
         MacGregor News Agency, Inc., both Michigan corporations ("Northern"),
         Readmor Books, an Ohio corporation, The Scherer Company, an Ohio
         corporation, and Wholesalers Leasing, an Ohio corporation
         (collectively, the "Scherer Companies") pursuant to and upon the terms
         and conditions of the respective Asset Purchase Agreements among
         Unimag, the Scherer Companies, and all of the shareholders of the
         Scherer Companies (the "Scherer Companies Acquisitions").  Neither the
         acquisition agreement for the Stoll Acquisition (the "Stoll
         Acquisition Agreement") nor the acquisition agreements for the Scherer
         Companies Acquisitions (the "Scherer Companies Acquisition
         Agreements") shall be modified or amended, in any material respect,
         without the prior written consent of  the Unimag Board of Directors,
         Stoll, Michiana, and each of the Scherer Companies.  In addition to
         the transferors described in this Section 5.3(c), the remainder of the
         control group (as defined in Section 368(c) of the Code) of Unimag is
         specified in Schedule 1.1.

                          (d)     Confidential Information.  Upon the
         termination of this Agreement for any reason, Unimag shall promptly
         cause all proprietary information or data relevant to the business of
         Michiana, whether of a technical, financial or commercial nature and
         whether furnished by Michiana hereunder or otherwise received by
         Unimag, and all copies, extracts and summaries thereof in its
         possession or in the possession of any of its officers, shareholders
         or agents, to be promptly returned to Michiana, except for any such
         information obtained from Michiana in connection with the joint
         business operations of Unimag and Michiana pursuant to the Joint
         Operating Agreement.

                                   ARTICLE 6

                                   CONDITIONS


                                     - 32 -
<PAGE>   39



         Section 6.1      MUTUAL CONDITIONS TO ESCROW CLOSING.  The obligations
of each of the Parties to complete the Escrow Closing and to consummate the
other transactions contemplated by this Agreement to be completed at the Escrow
Closing shall be subject to fulfillment of all of the following conditions:

                          (a)     Completion of Schedules and Exhibits.  The
         Parties acknowledge that at the time of the execution of this
         Agreement the schedules and exhibits will not be attached. Unimag and
         Michiana will proceed in good faith to finalize the form and content
         of such schedules and exhibits in a manner consistent with the terms
         and conditions of this Agreement and otherwise mutually acceptable to
         both parties.  Upon finalizing the form and content of such schedules
         and exhibits they will be attached to and become a part of this
         Agreement as if they had been attached to this Agreement at the time
         of execution.

                          (b)      Adverse Proceeding.  No temporary
         restraining order, preliminary or permanent injunction, or other order
         or decree which prevents the consummation of the Exchange or the other
         transactions contemplated by this Agreement shall have been issued and
         remain in effect, and no statute, rule, or regulation shall have been
         enacted by any state or federal government or governmental agency
         which would prevent the consummation of the Exchange or the other
         transactions contemplated by this Agreement.

                          (c)     Certain Approvals.  Unimag and Michiana each
         shall have filed any Notification and Report Forms and related
         materials that either such Party may be required to file with the
         Federal Trade Commission and the Antitrust Division of the United
         States Department of Justice under the HSR Act with respect to the
         Exchange, and all waiting periods applicable to the consummation of
         the Exchange under the HSR Act shall have expired or been terminated.

                          (d)     Other Governmental Approvals.  Any
         governmental or other approvals or reviews of this Agreement and the
         transactions contemplated by this Agreement required under any
         applicable laws, statutes, orders, rules, regulations, policies or
         guidelines promulgated thereunder, or any Company governance document
         of Unimag or Michiana shall have been received, except for any filings
         which Unimag must make with the SEC in connection with obtaining
         approval from Unimag's Shareholders of the Exchange and other
         transactions contemplated by this Agreement.

                          (e)     Escrow Closing of Certain Acquisitions.
         Michiana shall have received copies of the final form of the Stoll
         Acquisition Agreement and the Scherer Companies Acquisition
         Agreements, all of which shall be of a form and content substantially
         similar to this Agreement, with the exception that the Scherer
         Companies Acquisition Agreements shall be for the purchase and sale of
         assets.  In addition, Unimag shall have consummated the escrow closing
         of the Scherer Companies Acquisition for Northern.


                                     - 33 -
<PAGE>   40



                          (f)     Tax Commentary.  Unimag shall have received a
         tax commentary, dated the Escrow Closing Date, of Arthur Andersen LLP,
         in form and substance satisfactory to Unimag, as to the qualification
         of the Exchange for Unimag as a tax-free exchange under Section 351 of
         the Code, and Unimag shall have delivered a copy of such commentary to
         Michiana.

                          (g)     Employment Agreements.  Michael Gilbert,
         David W. Majerek, and Thaddeus A. Majerek ("Mr. Tad Majerek") shall
         have entered into employment agreements with Michiana or Unimag in
         substantially the form attached to this Agreement as Exhibits C-1, C-2
         and C-3, and such employment agreements shall be in full force and
         effect as of the Escrow Closing.  In addition, Thaddeus S. Majerek
         ("Mr. Ted Majerek") shall have entered into a noncompetition agreement
         in substantially the form attached to this Agreement as Exhibit C-4,
         and such noncompetition agreement shall be in full force and effect as
         of the Escrow Closing.

                          (h)     Lease for Niles Building.  Michiana or
         Unimag, as the case may be, shall have entered into a lease for the
         real property known as the "Niles Building", and such lease shall be
         in full force and effect as of the Escrow Closing, upon the following
         terms and conditions:  (i) the lease shall be for a term of three
         years from the Escrow Closing Date; (ii) the annual rent shall be
         $3.00 per square foot multiplied times the total leaseable space (on a
         triple net basis); (iii) Michiana or Unimag, as the case may be, shall
         have the non-exclusive option to purchase the property at a price
         equal to $900,000; (iv) Michiana or Unimag, as the case may be, shall
         have a right of first refusal as to any proposed sale of the Niles
         Building to a third party; (v) Michiana or Unimag, as the case may be,
         shall have the right to sublease all or a portion of the Niles
         Building, provided that Michiana shall not be released of any of its
         obligations in connection with any such sublease; and (vi) such other
         reasonable and customary terms and conditions as Unimag and Michiana
         may agree upon.  The Niles Building lease shall be in substantially
         the form attached to this Agreement as Exhibit D, and such lease shall
         be in full force and effect as of the Escrow Closing.

                          (i)     Sale and Purchase of Ft. Wayne Building.
         Michiana or Unimag shall have entered into a real estate purchase
         agreement obligating either Michiana or Unimag to purchase the real
         property known as the "Ft. Wayne Building" simultaneous with the
         Closing, upon the following terms and conditions:  (i) the purchase
         price shall be equal to fair market value as determined by an
         independent appraisal firm acceptable to both Michiana and Unimag;
         (ii) the purchase price shall be paid in full at the Closing; and
         (iii) such other reasonable and customary terms and conditions as
         Unimag and Michiana may agree upon.  The Purchase Agreement shall be
         in substantially the form attached to this Agreement as Exhibit E, and
         such Purchase Agreement shall be in full force and effect as of the
         Escrow Closing.


                                     - 34 -
<PAGE>   41




         Section 6.2      CONDITIONS TO OBLIGATIONS OF MICHIANA AND THE
MICHIANA SHAREHOLDERS TO COMPLETE THE ESCROW CLOSING.  The obligations of
Michiana and the Michiana Shareholders to complete the Escrow Closing and to
consummate the other transactions contemplated by this Agreement to be
completed at the Escrow Closing shall be subject to the fulfillment of all of
the following conditions unless waived by Michiana and the Michiana
Shareholders in writing:

                          (a)     Representations and Warranties.  The
         representations and warranties of Unimag set forth in Article 3 of
         this Agreement shall be true and correct in all material respects as
         of the date of this Agreement and as of the Escrow Closing as though
         made at and as of the Escrow Closing.

                          (b)     Performance of Agreement.  Unimag shall have
         performed and observed in all material respects all covenants,
         agreements, obligations, and conditions to be performed or observed by
         them under this Agreement at or prior to the Escrow Closing.

                          (c)     Certificate.  Unimag shall have furnished
         Michiana and the Michiana Shareholders with a certificate dated the
         Escrow Closing Date signed by its chairman, president, or any vice
         president to the effect that the conditions set forth in Section
         6.2(a) and Section 6.2(b) have been satisfied.

                          (d)     Tax Commentary.  Michiana shall have received
         a tax commentary, dated the Escrow Closing Date, of Coopers & Lybrand
         LLP, in form and substance satisfactory to Michiana, as to the
         qualification of the Exchange for Michiana as a tax-free exchange
         under Section 351 of the Code.

                          (e)     Opinion of Counsel.  Michiana and the
         Michiana Shareholders shall have received the legal opinion, dated the
         Escrow Closing Date, of Baker & Hostetler, counsel to Unimag, in
         substantially the form attached to this Agreement as Exhibit B.

                          (f)     Adverse Change and Condition.  There shall
         have been no material adverse change in the properties, assets,
         liabilities, business, results of operations, condition (financial or
         otherwise), or prospects of Unimag since the date of the 10-Q or of
         the Scherer Companies or Michiana since December 31, 1995.

                          (g)     Termination of Stock Pledge Agreement.  1st
         Source Bank shall have terminated its stock pledge agreement with Mr.
         Ted Majerek, pursuant to which Mr. Ted Majerek has pledged the
         Michiana Shares owned by him as security for certain loan obligations
         of Michiana and HOCAB.

                          (h)     Supply Agreement.  Unimag shall have entered
         into a supply agreement with HOCAB upon the following terms and
         conditions: (i) Unimag will supply wholesale magazines to HOCAB at
         Unimag's cost plus 10%; (ii) Unimag will supply wholesale books to
         HOCAB at a discount of 43%; (iii) the supply agreement will be for an
         initial





                                     - 35 -
<PAGE>   42



         term of five years from the Closing Date, provided that the supply
         agreement will terminate at such time as 50% or more of the
         outstanding shares of HOCAB are not owned by Mr. Ted Majerek, or any
         of his children or grandchildren, or an entity controlled by any of
         the foregoing; (iv) after the initial five year term, Unimag will
         supply HOCAB wholesale magazines and wholesale books at a discount
         equal to the average of the discount then being given by Unimag to its
         three largest customers; and (v) such other reasonable and customary
         terms and conditions as Unimag and Michiana may agree upon. The Supply
         Agreement shall be in substantially the form attached to this
         Agreement as Exhibit H., and such Supply Agreement shall be in full
         force and effect as of the Escrow Closing.

                          (i)     Purchase of Assets of Toman Distribution
         Services, Inc.  Unimag shall have purchased substantially all of the
         assets, including customer contracts, accounts receivable, and six
         trailers, and assumed certain liabilities, including leases for the
         tractors, bank debt, and third party installment notes and other
         contract obligations, of Toman Distribution Services, Inc., a Michigan
         corporation ("Toman Trucking"), for a purchase price of $1.00 and
         other good and valuable consideration.  However, if, as of the Escrow
         Closing Date, the value of the assets as mutually agreed upon by the
         Parties of Toman Trucking does not exceed Toman Trucking's
         liabilities, then Unimag shall not be obligated to assume certain
         obligations of Toman Trucking in an amount equal to such difference,
         with priority given to excluding liabilities not related to Toman
         Trucking's ordinary business operations.  The Asset Purchase Agreement
         shall be in substantially the form attached to this Agreement as
         Exhibit I, and such Asset Purchase Agreement shall be in full force
         and effect as of the Escrow Closing.

                          (j)     HOCAB Note.         Hall of Cards and Books,
         Inc., an Indiana corporation ("HOCAB"), shall have delivered to
         Michiana or Unimag one or more Cognovit Promissory Notes (the "HOCAB
         Note") upon the following terms and conditions: (i) the initial total
         principal amount shall be $3,589,389.00; (ii) the interest rate shall
         be equal to one percent in excess of the prime rate of Comerica Bank
         (to be increased or decreased as such prime rate is adjusted from time
         to time, but in no event shall the interest rate exceed 10%); (iii)
         $1,250,000 of such principal amount shall be payable in 60 equal
         monthly payments of principal of $20,833.33 beginning on January 1,
         1997; (iv) interest shall begin accruing as of July 1, 1996, on the
         entire principal balance from time to time outstanding and shall be
         payable on a monthly basis beginning January 1, 1997; (v) $1,250,000
         of such principal amount shall be payable in 20 equal quarterly
         payments of $62,499.99, provided that such payments shall only be due
         and payable if the Michiana Shareholders receive the principal payment
         to which they are entitled to in that quarter pursuant to the terms of
         the Senior Debentures, and this principal balance shall be subject to
         mandatory prepayment, without penalty, in an amount equal to 35.7% of
         pre-payment of principal payments received by the Michiana
         Shareholders under the Senior Debentures and the Subordinated
         Debentures; (vi) the remaining principal amount of $1,089,389 shall be
         due and payable on January 15, 1997; (vii) the indebtedness under


                                     - 36 -
<PAGE>   43



         the HOCAB Note shall be secured by a pledge and assignment to Unimag
         of all of the outstanding capital stock of HOCAB and a number of
         Unimag shares (being issued to the Michiana Shareholders in connection
         with the exchange), valued at $1.50 per share, equal to the total
         principal balance of the HOCAB Note; and (ix) such other reasonable
         and customary terms and conditions as Unimag and Michiana may agree
         upon.

                          (k)     Due Diligence.  Michiana's completion of its
         due diligence review of Unimag and Scherer with results satisfactory
         to Michiana on or before July 26, 1996.

                          (l)     Other Documents.  Unimag shall have delivered
         the following items to Michiana:

                                  (i)      Unimag's articles of incorporation,
                          certified by the Ohio Secretary of State as of a date
                          not more than ten days prior to the Escrow Closing
                          Date;

                                  (ii)     A good standing certificate of
                          Unimag, issued by the Ohio Secretary of State as of a
                          date not more than ten days prior to the Escrow
                          Closing Date;

                                  (iii)    The code of regulations of Unimag,
                          certified by the secretary of Unimag on the Escrow
                          Closing Date; and

                                  (iv)     Resolutions of the directors of
                          Unimag approving, adopting, and authorizing this
                          Agreement and the transactions contemplated by this
                          Agreement, certified by the secretary of Unimag on
                          the Escrow Closing Date.

         Section 6.3      CONDITIONS TO OBLIGATIONS OF UNIMAG TO COMPLETE THE
ESCROW CLOSING.  The obligations of Unimag to complete the Escrow Closing and
to consummate the other transactions contemplated by this Agreement to be
completed at the Escrow Closing shall be subject to the fulfillment of all of
the following conditions unless waived by Unimag in writing:

                           (a)    Representations and Warranties.  The
         representations and warranties of Michiana and the Michiana
         Shareholders set forth in Article 4 of this Agreement shall be true
         and correct in all material respects as of the date of this Agreement
         and as of the Escrow Closing as though made at and as of the Escrow
         Closing.

                          (b)     Performance of Agreement.  Michiana and the
         Michiana Shareholders shall have performed and observed in all
         material respects all covenants, agreements, obligations, and
         conditions to be performed or observed by them under this Agreement at
         or prior to the Escrow Closing.

                          (c)     Certificate.  Michiana shall have furnished
         Unimag with a certificate dated the Escrow Closing Date signed on its
         behalf by its chairman, president or any vice


                                     - 37 -
<PAGE>   44



         president to the effect that the conditions set forth in Section
         6.3(a) and Section 6.3(b) have been satisfied.

                          (d)     Opinion of Counsel.  Unimag shall have
         received the legal opinion, dated the Escrow Closing Date, of Sperry &
         Bowman, counsel to Michiana and the Michiana Shareholders,
         substantially in the form attached to this Agreement as Exhibit E.

                          (e)     Books and Records.  Michiana shall have
         delivered to Unimag all corporate books and records and other
         materials of Michiana, including without limitation stock books and
         ledgers, minute books, bank account lists, tax returns, and financial
         and operational records and materials.

                          (f)     Third Party Consents.  Unimag shall have
         received all necessary customer, vendor, and other third party
         consents and approvals of this Agreement and the transactions
         contemplated by this agreement

                          (g)     Adverse Change and Condition.  There shall
         have been no material adverse change in the properties, assets,
         liabilities, business, results of operations, condition (financial or
         otherwise) or prospects of Michiana from that reflected in the
         Reviewed Statements.

                          (h)     Other Documents.  Michiana shall have
         delivered the following items to Unimag:

                                  (i)      Michiana's articles of
                          incorporation, certified by the Michigan Secretary of
                          State as of a date not more than ten days prior to
                          the Escrow Closing Date;

                                  (ii)     A good standing certificate of
                          Michiana, issued by the Michigan Secretary of State
                          as of a date not more than ten days prior to the
                          Escrow Closing Date;

                                  (iii)    The code of regulations of Michiana,
                          certified by the secretary of Michiana on the Escrow
                          Closing Date; and

                                  (iv)     The resolutions of the shareholders
                          and directors of Michiana approving, adopting, and
                          authorizing this Agreement and the transactions
                          contemplated by this Agreement, certified by the
                          secretary of Michiana on the Escrow Closing Date.

                          (i)     Due Diligence.  Unimag's completion of its
         due diligence review with results satisfactory to Unimag on or before
         July 31, 1996.





                                     - 38 -
<PAGE>   45



          Section 6.4      DOCUMENT ESCROW AGREEMENT; UNIMAG SHAREHOLDER
APPROVAL.  Upon the satisfaction or waiver of all of the conditions set forth in
Sections 6.1, 6.2, and 6.3, the Parties shall hold the Escrow Closing at which
the Parties and Baker & Hostetler shall execute and deliver the document escrow
agreement in the form attached to this Agreement as Exhibit F (the "Document
Escrow Agreement").  The Document Escrow Agreement shall provide, among other
things, that at the Escrow Closing this Agreement and all of the Additional
Documents shall be deposited with Baker & Hostetler to be held pursuant to the
terms of the Document Escrow Agreement and that upon the escrow closing of
certain acquisitions and the approval of the Exchange by Unimag's shareholders,
this Agreement and the Additional Documents shall be released and delivered to
the appropriate Party at the Closing and the Exchange and other transactions
contemplated by this Agreement shall be consummated.

          Section 6.5      MUTUAL CONDITIONS TO CONSUMMATE THE EXCHANGE.  Upon
the execution and delivery of the Document Escrow Agreement, the obligation of
each of the Parties to consummate the Exchange and the other transactions
contemplated by this Agreement shall be subject to the fulfillment of both of
the following conditions:

                          (a)     Escrow Closing of Acquisitions.  Unimag shall
         have consummated the escrow closings of the Stoll Acquisition and all
         of the Scherer Companies Acquisitions (except for the escrow closing
         for the acquisition of Northern which was closed into escrow prior to
         the Escrow Closing under this Agreement).  Such escrow closings shall
         be completed no later than August 31, 1996, and shall be substantially
         similar to the Escrow Closing under this Agreement.

                          (b)     Unimag Shareholder Approval.  The Exchange,
         the Stoll Acquisition, and the Scherer Companies Acquisitions shall
         have been approved by the affirmative vote of the shareholders of
         Unimag to the extent such approval is required by the provisions of
         Ohio Revised Code Chapter 1701 and Unimag's articles of incorporation.

                                  As of the date of this Agreement,
         shareholders of Unimag who have the right to vote more than 50% of the
         outstanding Unimag Shares have submitted letters to Unimag indicating
         they intend to vote in favor of the Exchange, the Stoll Acquisition,
         and the Scherer Companies Acquisitions at the Unimag shareholders
         meeting to be held for that purpose.  Copies of these letters have
         been provided to Michiana by Unimag prior to the execution of this
         Agreement.

                                   ARTICLE 7

                           TERMINATION AND AMENDMENT

         Section 7.1      TERMINATION.


                                     - 39 -
<PAGE>   46



                          (a)     Termination by Michiana and the Michiana
         Shareholders.  This Agreement may be terminated and canceled prior to
         the Closing by Michiana and the Michiana Shareholders if: (i) (A) any
         of the representations or warranties of Unimag contained in this
         Agreement shall prove to be inaccurate in any material respect, or any
         covenant, agreement, obligation, or condition to be performed or
         observed by Unimag under this Agreement has not been performed or
         observed in any material respect at or prior to the time specified in
         this Agreement, and (B) such inaccuracy or failure shall not have been
         cured within 15 business days after receipt by Unimag of written
         notice of such occurrence from Michiana and the Michiana Shareholders;
         (ii) any permanent injunction or other order of a court or other
         competent authority preventing consummation of the Exchange or any
         other transaction contemplated by this Agreement shall have become
         final and nonappealable; or (iii) so long as Michiana and the Michiana
         Shareholders are not in material breach of any representation,
         warranty, covenant, or agreement, if the Closing has not occurred on
         or before December 31, 1996.

                          (b)     Termination by Unimag.  This Agreement may be
         terminated and canceled at any time prior to the Closing by Unimag if:
         (i) (A) any of the representations or warranties of Michiana or any
         Michiana Shareholder contained in this Agreement shall prove to be
         inaccurate in any material respect, or any covenant, agreement,
         obligation, or condition to be performed or observed by Michiana or
         any Michiana Shareholder under this Agreement has not been performed
         or observed in any material respect at or prior to the time specified
         in this Agreement, and (B) such inaccuracy or failure shall not have
         been cured within 15 business days after receipt by Michiana and the
         Michiana Shareholders of written notice of such occurrence from
         Unimag; (ii) any permanent injunction or other order of a court or
         other competent authority preventing consummation of the Exchange or
         any other transaction contemplated by this Agreement shall have become
         final and nonappealable; or (iii) so long as Unimag is not in material
         breach of any representation, warranty, covenant, or agreement, if the
         Closing has not occurred on or before December 31, 1996.

         Section 7.2      AMENDMENT.  This Agreement may be amended by the
Parties, by action taken or authorized by their respective boards of directors
(to the extent such action or authorization is required by law), at any time
before or after adoption of this Agreement by the Michiana Shareholders and
Unimag Shareholders, but, after such adoption, no amendment shall be made which
by law requires further adoption by the Michiana Shareholders or Unimag
Shareholders without such further adoption.  Notwithstanding the foregoing,
this Agreement may not be amended except by an instrument in writing signed by
each of the Parties.

         Section 7.3      EXTENSION; WAIVER.  At any time prior to the Escrow
Closing or Closing, as the case may be, Unimag (with respect to Michiana and
the Michiana Shareholders) and Michiana (with respect to Unimag) may, to the
extent legally allowed: (a) extend the time for the performance of any of the
obligations or other acts of such Party; (b) waive any inaccuracies in the
representations and warranties contained in this Agreement or in any document
delivered





                                     - 40 -
<PAGE>   47



pursuant hereto; or (c) waive compliance with any of the agreements or
conditions contained in this Agreement.  Any agreement on the part of a Party to
any such extension or waiver shall be valid only if set forth in a written
instrument signed by such Party.


                                   ARTICLE 8

                                INDEMNIFICATION

          Section 8.1      SURVIVAL OF REPRESENTATIONS, WARRANTIES, COVENANTS,
AND AGREEMENTS.

                          (a)     Notwithstanding any investigation conducted
         at any time with regard thereto by or on behalf of any Party, all
         representations, warranties, covenants and agreements of Michiana, the
         Michiana Shareholders and Unimag in this Agreement and in the Document
         Escrow Agreement shall survive the execution, delivery, and
         performance of this Agreement and the Document Escrow Agreement.  All
         representations and warranties of the Parties set forth in this
         Agreement and in the Document Escrow Agreement shall be deemed to have
         been made again by them at and as of the Escrow Closing.

                          (b)     As used in this Article 8, any reference to a
         representation, warranty, covenant, or agreement contained in any
         section of this Agreement shall include the Schedule relating to such
         section.


         Section 8.2      INDEMNIFICATION BY MICHIANA SHAREHOLDERS.

                          (a)     Subject to the provisions of this Section 8.2
         and of Section 8.4, below, the Michiana Shareholders, jointly and
         severally, shall indemnify and hold harmless Unimag from and against
         any and all losses, liabilities, damages, demands, claims, suits,
         actions, judgments or causes of action, assessments, costs and
         expenses, including without limitation interest, penalties, reasonable
         attorneys' fees, any and all reasonable expenses incurred in
         investigating, preparing, or defending against any litigation,
         commenced or threatened, or any claim whatsoever, and any and all
         amounts paid in settlement of any claim or litigation (collectively,
         "Damages"), asserted against, resulting to, imposed upon, or incurred
         or suffered by Unimag, directly or indirectly, as a result of or
         arising from any material inaccuracy in or breach of any of the
         representations, warranties, covenants, or agreements made by the
         Michiana Shareholders in this Agreement or the Document Escrow
         Agreement (collectively, "Indemnifiable Michiana Claims").

                          (b)     Unimag shall be deemed to have suffered
         Damages arising out of or resulting from the matters referred to in
         Section 8.2(a), above, if the same shall be suffered by any parent,
         subsidiary, or affiliate of Unimag.


                                     - 41 -
<PAGE>   48



                          (c)     The Michiana Shareholders may satisfy any
         obligation of indemnification under this Article 8 by delivery of
         Unimag Shares to Unimag with a value equal to the amount of the
         payment being satisfied.  For purposes of this Section 8.2(c), Unimag
         Shares shall be valued at the greater of (i) $1.50 per share, or (ii)
         their market value at the time the indemnification obligation has been
         finally established.

                          (d)     Notwithstanding anything contained in this
         Agreement to the contrary, the collective indemnification obligations
         of the Michiana Shareholders as a group under this Agreement shall
         never exceed, in the aggregate, the sum of $1,400,000 and no single
         Michiana Shareholder shall have any indemnification obligation in
         excess of the total consideration received by such Michiana
         Shareholder in exchange for his or her Michiana Shares.

         Section 8.3      INDEMNIFICATION BY UNIMAG.

                          (a)     Unimag shall indemnify and hold harmless each
         of the Michiana Shareholders from and against any Damages asserted
         against, resulting to, imposed upon, or incurred or suffered by any of
         the Michiana Shareholders, directly or indirectly, as a result of or
         arising from any (i) inaccuracy in or breach or nonfulfillment of any
         of the representations, warranties, covenants, or agreements made by
         Unimag in this Agreement or the Document Escrow Agreement, (ii)
         subject to the limitations set forth in Section 8.3(c), below, any and
         all claims, liabilities or obligations arising out of the operation of
         the business of Michiana after the Escrow Closing Date, or (iii) any
         and all claims, liabilities and obligations arising out of any failure
         by Unimag to pay, following the Closing Date, any liability of
         Michiana disclosed on the June 30 Balance Sheet or to pay any amount
         or perform any obligation under any of the Contracts, (collectively,
         "Indemnifiable Unimag Claims" and, together with Indemnifiable
         Michiana Claims, the "Indemnifiable Claims").

                          (b)     Unimag shall satisfy any obligation of
         indemnification under this Article 8 in cash.

                          (c)     Notwithstanding anything contained in this
         Agreement to the contrary, the Michiana Shareholders hereby
         acknowledge that Unimag shall not be liable to the Michiana
         Shareholders, under this Article 8 or any other provision of this
         Agreement, for any claims, liabilities, or obligations arising out of
         the operation of the business of Michiana prior to the Escrow Closing
         Date, if such claim, liability, or obligation is caused by or results
         from any Indemnifiable Michiana Claim.

         Section 8.4      LIMITATIONS ON INDEMNIFICATION.  Rights to
indemnification under this Article 8 are subject to the following limitations:


                                     - 42 -
<PAGE>   49



                          (a)     For purposes of this Article 8, all Damages
         shall be computed net of any insurance coverage which reduces the
         Damages that would otherwise be sustained; provided that in all cases
         the timing of the receipt or realization of insurance proceeds shall
         be taken into account in determining the amount of reduction of
         Damages.

                          (b)     Subject to the provisions of Section 8.4(c),
         below, Unimag shall not be entitled to indemnification hereunder with
         respect to an Indemnifiable Claim or Claims unless the aggregate
         amount of Damages with respect to such Indemnifiable Claim or Claims
         exceeds $140,000.  Once Unimag's Damages exceeds $140,000 in the
         aggregate, Unimag shall only be entitled to be indemnified to the
         extent of such Damages in excess of such initial $140,000 of Damages.

                          (c)     Notwithstanding and in lieu of the provisions
         of Section 8.4(b), above, Unimag shall not be entitled to
         indemnification with respect to an Indemnifiable Claim or Claims
         resulting from a breach of the representations and warranties
         contained in the last paragraph of Section 4.15 unless the aggregate
         amount of Damages with respect to such Indemnifiable Claim or Claims
         exceeds $25,000.  Once Unimag's Damages for any such breach exceeds
         $25,000 in the aggregate, Unimag shall only be entitled to be
         indemnified to the extent of such Damages in excess of such initial
         $25,000 of Damages.

                          (d)     The obligations of indemnity under this
         Article 8 with respect to any indemnifiable claim shall terminate two
         years after the Closing Date.

                          (e)      If, prior to the termination of the
         obligation to indemnify, written notice of an Indemnifiable Claim is
         given by Unimag or any of the Michiana Shareholders, as the case may be
         (an "Indemnified Party") to the other Party or Parties, as the case may
         be (the "Indemnifying Party"), or a suit or action based upon an
         alleged Indemnifiable Claim is commenced against the Indemnifying
         Party, the Indemnified Party shall not be precluded from pursuing such
         Indemnifiable Claim (whether through the courts or otherwise) by reason
         of the termination of the obligation of indemnity as described in
         Section 8.4(d) above.


                                     - 43 -
<PAGE>   50




         Section 8.5      PROCEDURE FOR INDEMNIFICATION WITH RESPECT TO THIRD
PARTY CLAIMS.

                          (a)     If an Indemnified Party determines to seek
         indemnification under this Article 8 from an Indemnifying Party with
         respect to Indemnifiable Claims resulting from the assertion of
         liability by third parties, the Indemnified Party shall give written
         notice to the Indemnifying Party, which notice shall set forth such
         material information with respect to such Indemnifiable Claim as is
         then reasonably available to the Indemnified Party.  If any such
         liability is asserted against the Indemnified Party and the
         Indemnified Party notifies the Indemnifying Party of such liability,
         the Indemnifying Party shall be entitled, if they so elect by written
         notice delivered to the Indemnified Party within 10 days after
         receiving the Indemnified Party's notice, to assume the defense of
         such asserted liability with counsel reasonably satisfactory to the
         Indemnified Party.  Notwithstanding the foregoing:  (i) the
         Indemnified Party shall have the right to employ its own counsel in
         any such case, but the fees and expenses of such counsel shall be
         payable by the Indemnified Party; (ii) the Indemnified Party shall not
         have any obligation to give any notice of any assertion of liability
         by a third party unless such assertion is in writing; and (iii) the
         rights of the Indemnified Party to be indemnified in respect of
         Indemnifiable Claims resulting from the assertion of liability by
         third parties shall not be adversely affected by its failure to give
         notice pursuant to the foregoing provisions unless, and, if so, only
         to the extent that, the Indemnifying Party is prejudiced by such
         failure.  With respect to any assertion of liability by a third party
         that results in an Indemnifiable Claim, the Parties shall make
         available to each other all relevant information in their possession
         which is material to any such assertion.

                          (b)     In the event that the Indemnifying Party
         fails to assume the defense of the Indemnified Party against any such
         Indemnifiable Claim, within 15 days after receipt of the Indemnified
         Party's notice of such Indemnifiable Claim, the Indemnified Party
         shall have the right to defend, compromise, or settle such
         Indemnifiable Claim on behalf, for the account, and at the risk of the
         Indemnifying Party.

                          (c)      Notwithstanding anything in this Section 8.5
         to the contrary, (i) if there is a reasonable probability that an
         Indemnifiable Claim may materially and adversely affect the
         Indemnified Party, including without limitation any of its
         subsidiaries or affiliates (other than as a result of money damages or
         other money payments), then the Indemnified Party shall have the
         right, at the cost and expense of the Indemnifying Party, to defend,
         compromise, or settle such Indemnifiable Claim; and (ii) the
         Indemnifying Party shall not, without the Indemnified Party's prior
         written consent, settle or compromise any Indemnifiable Claim or
         consent to entry of any judgment in respect of any Indemnifiable Claim
         unless such settlement, compromise, or consent includes as an
         unconditional term the giving by the claimant or the plaintiff to the
         Indemnified Party (and its subsidiaries and affiliates) a release from
         all liability in respect of such Indemnifiable Claim.





                                     - 44 -
<PAGE>   51




         Section 8.6      PROCEDURE FOR INDEMNIFICATION WITH RESPECT TO
NON-THIRD PARTY CLAIMS.  In the event that the Indemnified Party asserts the
existence of an Indemnifiable Claim giving rise to Damages (but excluding
Indemnifiable Claims resulting from the assertion of liability by third
parties), it shall give written notice to the Indemnifying Party specifying the
nature and amount of the Indemnifiable Claim asserted.  If the Indemnifying
Party, within 15 days after the mailing of such notice by the Indemnified
Party, has not given written notice to the Indemnified Party announcing its
intent to contest such assertion by the Indemnified Party, such assertion shall
be deemed accepted and the amount of Indemnifiable Claim shall be deemed a
valid Indemnifiable Claim.  In the event, however, that the Indemnifying Party
contests the assertion of an Indemnifiable Claim by giving such written notice
to the Indemnified Party within such 15-day period, then if the Parties, acting
in good faith, cannot reach agreement with respect to such Indemnifiable Claim
within 10 days after such notice, the contested assertion of the claim shall be
resolved by arbitration.  Such dispute shall be submitted to arbitration by a
panel of three disinterested arbitrators.  The panel shall be composed of one
arbitrator appointed by the Indemnified Party, one appointed by the
Indemnifying Party, and the third, who shall be an attorney admitted to
practice in the State of Ohio who has experience in periodical distribution,
shall be appointed by the mutual agreement of the two arbitrators chosen by the
Indemnified Party and the Indemnifying Party.  The panel shall sit in Columbus,
Ohio, and its procedures shall be governed by the Ohio Arbitration Act
contained in Chapter 2711 of the Ohio Revised Code.  The rules of civil
procedure with respect to depositions and requests for production of documents
applicable in Ohio common pleas courts shall apply.  A decision in any such
arbitration shall apply both to the particular question submitted and to all
similar questions arising thereafter.  The determination made shall be final
and binding and conclusive on the Parties and the amount of the Indemnifiable
Claim, if any, determined to exist shall be a valid Indemnifiable Claim.  Each
Party shall pay its own legal, accounting, and other fees in connection with
such a contest; provided that if the contested claim is referred to and
ultimately determined by arbitration, the legal, auditing, and other fees of
the prevailing Party and the fees and expenses of any arbitrator shall be borne
by the nonprevailing Party.

         Section 8.7      RIGHT OF SETOFF.  If (a) after following the
procedures set forth in Section 8.5 or Section 8.6, as the case may be, a
Party's right to be indemnified for an Indemnifiable Claim has been duly
established and (b) the Damages associated with such Indemnifiable Claim have
not been paid by the Indemnifying Party to the Indemnified Party within 30 days
thereafter, then, in addition to its other rights under this Agreement, the
Indemnified Party shall have the right to setoff any amounts owing to the
Indemnifying Party by the Indemnified Party against any amounts owing to the
Indemnified Party by the Indemnifying Party, whether pursuant to this Agreement
(including taking into consideration the amount of such Indemnifiable Claim in
determining the amount of the valuation adjustment under Section 2.1(b)), the
Unimag Debentures, or the Additional Documents.





                                     - 45 -
<PAGE>   52



                                   ARTICLE  9

                                 MISCELLANEOUS

         Section 9.1      NOTICES.  All notices and other communications under
this Agreement to any Party shall be in writing and shall be deemed given when
delivered personally, by facsimile (which is confirmed), mailed by registered
or certified mail (return receipt requested) to that Party at the address for
that Party (or at such other address for such Party as such Party shall have
specified in notice to the other Parties), or delivered to Federal Express,
United Parcel Service, or any other nationally recognized express delivery
service for delivery to that Party at that address:

                 (a)      If to Unimag:

                                  United Magazine Company
                                  5131 Post Road
                                  Dublin, Ohio 43017
                                  Attention:  Ronald E. Scherer, Chairman
                                  Facsimile No.:  (614) 792-2029

                                  with a copy to:

                                  Baker & Hostetler
                                  65 East State Street, Suite 2100
                                  Columbus, Ohio 43215
                                  Attention:  Robert M. Kincaid, Esq.
                                  Facsimile No.:  (614) 462-2616

                 (b)      If to Michiana:

                                  Michiana News Services, Inc.
                                  2232 South 11 Street
                                  Niles, Michigan 49120
                                  Attention:  Thaddeus A. Majerek
                                  Facsimile No.:  (616) 684-8740





                                     - 46 -
<PAGE>   53



                                  with a copy to:

                                  Sperry & Bowman
                                  317 Center Street, P. O. Box 465
                                  South Haven, Michigan  49090
                                  Attention:  J. Glenn Sperry, Esq.
                                  Facsimile No.:  (616) 637-9174

                 (c)      If to the Michiana Shareholders:

                                  Thaddeus S. Majerek
                                  2232 South 11 Street
                                  Niles, Michigan 49120

                                  Thaddeus A. Majerek, Trustee
                                  2232 South 11 Street
                                  Niles, Michigan 49120

                                  Michael J. Majerek, Trustee
                                  2232 South 11 Street
                                  Niles, Michigan 49120

                                  with a copy to:

                                  Sperry & Bowman
                                  317 Center Street, P. O. Box 465
                                  South Haven, Michigan 49090
                                  Attention:  J. Glenn Sperry, Esq.
                                  Facsimile No.:  (616) 637-9174

         Section 9.2      NON-WAIVER.  No failure by any Party to insist upon
strict compliance with any term or provision of this Agreement, to exercise any
option, to enforce any right, or to seek any remedy upon any default of any
other Party shall affect, or constitute a waiver of, any other Party's right to
insist upon such strict compliance, exercise that option, enforce that right,
or seek that remedy with respect to that default or any prior, contemporaneous,
or subsequent default.  No custom or practice of the Parties at variance with
any provisions of this Agreement shall affect or constitute a waiver of, any
Party's right to demand strict compliance with all provisions of this
Agreement.

         Section 9.3      GENDERS AND NUMBERS.  Where permitted by the context,
each pronoun used in this Agreement includes the same pronoun in other genders
and numbers, and each noun used in this Agreement includes the same noun in
other numbers.


                                     - 47 -
<PAGE>   54



         Section 9.4      HEADINGS.  The headings of the various articles and
sections of this Agreement are not part of the context of this Agreement, are
merely labels to assist in locating such articles and sections, and shall be
ignored in construing this Agreement.

         Section 9.5      COUNTERPARTS.  This Agreement may be executed in
multiple counterparts, each of which shall be deemed to be an original, but all
of which taken together shall constitute one and the same Agreement.

         Section 9.6      ENTIRE AGREEMENT.  This Agreement (including all
exhibits, schedules, and other documents referred to in this Agreement, all of
which are hereby incorporated herein by reference) constitutes the entire
agreement and supersedes all prior agreements and understandings, both written
and oral, among the Parties with respect to the subject matter of this
Agreement.

         Section 9.7      NO THIRD PARTY BENEFICIARIES.  Nothing contained in
this Agreement, expressed or implied, is intended or shall be construed to
confer upon or give to any person, firm, corporation, or other entity, other
than the Parties, any rights, remedies, or other benefits under or by reason of
this Agreement.

         Section 9.8      GOVERNING LAW.  This Agreement shall be governed by
and construed in accordance with the laws of the State of Ohio without regard
to principles of conflicts of law.

         Section 9.9      BINDING EFFECT; ASSIGNMENT.  This Agreement shall be
binding upon, inure to the benefit of and be enforceable by and against the
Parties and their respective heirs, personal representatives, successors, and
assigns.  Neither this Agreement nor any of the rights, interests, or
obligations under this Agreement shall be transferred or assigned by any of the
Parties without the prior written consent of the other Parties.

         Section 9.10     EXPENSES.  Except as otherwise specifically provided
in this Agreement:  (a) Unimag shall pay its costs and expenses associated with
the transactions contemplated by this Agreement, including without limitation
the fees and expenses of its legal counsel, independent public accountants, and
other financial advisors; (b) the Michiana Shareholders shall pay their own
costs and expenses associated with this Agreement, including without limitation
the fees and expenses of their legal counsel, accountants, and financial
advisors; and (c) all such costs and expenses incurred by Michiana in
connection with this Agreement and the transactions contemplated hereby shall
be accrued and expensed, or otherwise accounted for, so that such costs and
expenses (if not paid prior to June 30, 1996) will be taken into consideration
when determining the Tangible Net Worth of Michiana pursuant to Section 2.1(b).





                                     - 48 -
<PAGE>   55



         Section 9.11     PUBLIC ANNOUNCEMENTS.  Neither Michiana nor any
Michiana Shareholder shall, without the prior written consent of Unimag, make
any public announcement or statement with respect to the transactions
contemplated in the Agreement.  The provisions of this section are subject to
each Party's obligation to comply with applicable requirements of the federal
or state securities laws or any governmental order or regulation.

         Section 9.12     SEVERABILITY.  With respect to any provision of this
Agreement finally determined by a court of competent jurisdiction to be
unenforceable, such court shall have jurisdiction to reform such provision so
that it is enforceable to the maximum extent permitted by applicable law, and
the Parties shall abide by such court's determination.  In the event that any
provision of this Agreement cannot be reformed, such provision shall be deemed
to be severed from this Agreement, but every other provision of this Agreement
shall remain in full force and effect.


                               UNITED MAGAZINE COMPANY

                               By /s/ Ronald E. Scherer
                                 ---------------------------------- 
                                   Ronald E. Scherer, Chairman


                               MICHIANA NEWS SERVICE, INC.

                               By /s/ Thaddeus A. Majerek 
                                 ---------------------------------- 
                                   Thaddeus A. Majerek, President

                               THE MICHIANA SHAREHOLDERS:

                               /s/ Thaddeus S. Majerek 
                               ---------------------------------- 
                               THADDEUS S. MAJEREK, Trustee under a
                               Self-Declaration of Trust, dated July 6, 1990

                               /s/ Thaddeus A. Majerek 
                               ---------------------------------- 
                               THADDEUS A. MAJEREK, Trustee under an
                               Irrevocable Family Trust Agreement with
                               Thaddeus S. Majerek, dated January 22, 1986


                                     - 49 -
<PAGE>   56


                               /s/ Michael J. Majerek 
                               ------------------------------------------- 
                               MICHAEL J. MAJEREK, Trustee under an
                               Irrevocable Family Trust Agreement with
                               Thaddeus S. Majerek, dated January 22, 1986


                                     - 50 -
<PAGE>   57



                               INDEX OF SCHEDULES


Schedule 1.1     Control Group

Schedule 2.1(b)  Certain Generally Accepted Accounting Principles

Schedule 3.5     Litigation

Schedule 4.1     Qualification as Foreign Corporation

Schedule 4.2     Michiana Shareholders

Schedule 4.3     Restrictions on Michiana Shares

Schedule 4.5     Consents and Approvals

Schedule 4.7     Undisclosed Liabilities

Schedule 4.8     Absence of Certain Changes

Schedule 4.9     Taxes

Schedule 4.10    Compliance with Law

Schedule 4.11    Proprietary Rights

Schedule 4.12    Restrictive Documents and Laws

Schedule 4.13    Insurance

Schedule 4.14    Bank Accounts

Schedule 4.15    Properties

Schedule 4.17    Legal Proceedings

Schedule 4.18    Employee Benefit Plans (Schedules (a) through (j))

Schedule 4.19    Contracts

Schedule 4.20    Accounts Receivable





                                     - 51 -
<PAGE>   58



Schedule 4.21    Conflicts or Defaults

Schedule 4.23    Employees and Compensation

Schedule 4.24    Labor Relations

Schedule 4.25    Customers and Suppliers

Schedule 4.26    Special Terms to Customers





                                     - 52 -
<PAGE>   59



                               INDEX OF EXHIBITS


Exhibit A        Debenture Agreement

Exhibit B        Opinion of Baker & Hostetler

Exhibit C-1      Form of Employment Agreement with Michael Gilbert

Exhibit C-2      Form of Employment Agreement with David W. Majerek

Exhibit C-3      Form of Employment Agreement with Thaddeus A. Majerek

Exhibit C-4      Noncompetition Agreement with Thaddeus S. Majerek

Exhibit D        Niles Building Lease

Exhibit E        Fort Wayne Building Purchase Agreement

Exhibit F        Opinion of Sperry & Bowman

Exhibit G        Document Escrow Agreement

Exhibit H        Supply Agreement

Exhibit I        Asset Purchase Agreement





                                     - 53 -

<PAGE>   1





                     STOCK TRANSFER AND EXCHANGE AGREEMENT

                                     AMONG

                            UNITED MAGAZINE COMPANY,

                              THE STOLL COMPANIES

                                      AND

                 ALL OF THE SHAREHOLDERS OF THE STOLL COMPANIES


                                                  EFFECTIVE DATE:  JULY 31, 1996
<PAGE>   2



                               TABLE OF CONTENTS
<TABLE>
<CAPTION>
                                                                                                               Page
                                                                                                               ----
<S>                   <C>                                                                                       <C>
ARTICLE 1             EXCHANGE  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    1

     Section 1.1      Exchange  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    1
     Section 1.2      Escrow Closing; Closing   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    2

ARTICLE 2             EXCHANGE OF CAPITAL STOCK AND DEBENTURES  . . . . . . . . . . . . . . . . . . . . . . .    2

     Section 2.1      Exchange of Capital Stock   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    2
                      (a)   Outstanding Stoll Shares  . . . . . . . . . . . . . . . . . . . . . . . . . . . .    2
                      (b)   Valuation Adjustment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    2
                      (c)   Stoll Treasury Shares   . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    4

     Section 2.2      Exchange of Certificates; Issuance of Shares and Debentures   . . . . . . . . . . . . .    4
                      (a)   Delivery of Stoll Share Certificates  . . . . . . . . . . . . . . . . . . . . . .    4
                      (b)   Issuance of Unimag Shares   . . . . . . . . . . . . . . . . . . . . . . . . . . .    4
                      (c)   Issuance of Unimag Debentures   . . . . . . . . . . . . . . . . . . . . . . . . .    5
                      (d)   Distributions with Respect to Unexchanged Shares  . . . . . . . . . . . . . . . .    5
                      (e)   Unimag Shares to be Restricted Securities   . . . . . . . . . . . . . . . . . . .    5

ARTICLE 3             REPRESENTATIONS AND WARRANTIES
                      OF UNIMAG   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    6

     Section 3.1      Organization and Standing   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    6
     Section 3.2      Corporate Power and Authority   . . . . . . . . . . . . . . . . . . . . . . . . . . . .    6
     Section 3.3      Capitalization of Unimag  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    6
     Section 3.4      Conflicts; Consents; and Approvals  . . . . . . . . . . . . . . . . . . . . . . . . . .    7
     Section 3.5      Litigation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    7
     Section 3.6      Brokerage and Finder's Fees   . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    8
     Section 3.7      Unimag 10-K and 10-Q  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    8
     Section 3.8      Taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    8
     Section 3.9      Undisclosed Liabilities   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    8
     Section 3.10     Compliance With Law   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    9
     Section 3.11     No Material Adverse Change  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    9
     Section 3.12     Section 351 Exchange  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    9

ARTICLE 4             REPRESENTATIONS AND WARRANTIES OF
                      THE STOLL COMPANIES AND THE THE STOLL
                      COMPANIES' SHAREHOLDERS   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    9

     Section 4.1      Organization and Standing   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .    9
</TABLE>


                                       i
<PAGE>   3

<TABLE>
<CAPTION>
                                                                                                               Page
                                                                                                               ----
<S>                   <C>                                                                                       <C>
     Section 4.2      Capitalization and Security Holders; Subsidiaries   . . . . . . . . . . . . . . . . . .   10
     Section 4.3      Ownership of Shares and Authority   . . . . . . . . . . . . . . . . . . . . . . . . . .   10
     Section 4.4      Corporate Power and Authority   . . . . . . . . . . . . . . . . . . . . . . . . . . . .   11
     Section 4.5      Consents and Approvals  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   11
     Section 4.6      Financial Statements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   11
     Section 4.7      Undisclosed Liabilities   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   11
     Section 4.8      Absence of Certain Changes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   12
     Section 4.9      Taxes   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   13
     Section 4.10     Compliance with Law   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   14
     Section 4.11     Proprietary Rights  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   15
     Section 4.12     Restrictive Documents or Laws   . . . . . . . . . . . . . . . . . . . . . . . . . . . .   16
     Section 4.13     Insurance   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   16
     Section 4.14     Bank Accounts, Depositories; Powers of Attorney   . . . . . . . . . . . . . . . . . . .   17
     Section 4.15     Title to and Condition of Properties  . . . . . . . . . . . . . . . . . . . . . . . . .   17
     Section 4.16     Brokers and Finders   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   18
     Section 4.17     Legal Proceedings.  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   18
     Section 4.18     ERISA   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   19
     Section 4.19     Contracts   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   21
     Section 4.20     Accounts Receivable   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   22
     Section 4.21     No Conflict or Default  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   22
     Section 4.22     Books of Account; Records   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   23
     Section 4.23     Officers, Employees, and Compensation   . . . . . . . . . . . . . . . . . . . . . . . .   23
     Section 4.24     Labor Relations   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   23
     Section 4.25     Customers and Suppliers   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   24
     Section 4.26     Special Terms; Product Warranties   . . . . . . . . . . . . . . . . . . . . . . . . . .   24
     Section 4.27     Business of Stoll   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   24
     Section 4.28     Investment Representation   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   24
     Section 4.29     Section 351 Exchange  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   25

ARTICLE 5             COVENANTS OF THE PARTIES  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   25

     Section 5.1      Mutual Covenants  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   25
                      (a)   General   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   25
                      (b)   HSR Filings   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   25
                      (c)   Other Governmental Matters  . . . . . . . . . . . . . . . . . . . . . . . . . . .   25
                      (d)   Tax-Free Treatment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   25

     Section 5.2      Covenants of Stoll and the Stoll Shareholders   . . . . . . . . . . . . . . . . . . . .   26
                      (a)   Conduct of Business   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   26
                      (b)   Exclusive Rights  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   27
                      (c)   Access to Records and Other Due Diligence   . . . . . . . . . . . . . . . . . . .   28
                      (d)   Disclosures   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   28
                      (e)   Employee Retention  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   28
                      (f)   Dividends and Distributions   . . . . . . . . . . . . . . . . . . . . . . . . . .   28
</TABLE>


                                       ii
<PAGE>   4



<TABLE>
<CAPTION>
                                                                                                               Page
                                                                                                               ----
<S>                   <C>                                                                                       <C>
                      (g)   Notices of Certain Events   . . . . . . . . . . . . . . . . . . . . . . . . . . .   29
                      (h)   Title Evidence  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   29
                      (i)   Audited Financial Statements  . . . . . . . . . . . . . . . . . . . . . . . . . .   29

     Section 5.3      Covenants of Unimag   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   30
                      (a)   Conduct of Unimag's Business  . . . . . . . . . . . . . . . . . . . . . . . . . .   30
                      (b)   Joint Operations of Unimag and Stoll  . . . . . . . . . . . . . . . . . . . . . .   30
                      (c)   Consummation of Acquisitions  . . . . . . . . . . . . . . . . . . . . . . . . . .   30
                      (d)   Confidential Information  . . . . . . . . . . . . . . . . . . . . . . . . . . . .   30

ARTICLE 6             CONDITIONS  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   31

     Section 6.1      Mutual Conditions to Escrow Closing   . . . . . . . . . . . . . . . . . . . . . . . . .   31
                      (a)   Completion of Schedules and Exhibit . . . . . . . . . . . . . . . . . . . . . . .   31
                      (b)   No Adverse Proceeding   . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   31
                      (c)   Certain Approvals   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   31
                      (d)   Other Governmental Approvals  . . . . . . . . . . . . . . . . . . . . . . . . . .   31
                      (e)   Escrow Closing of Certain Acquisitions  . . . . . . . . . . . . . . . . . . . . .   32
                      (f)   Tax Commentary  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   32
                      (g)   Employment Agreements   . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   32
                      (h)   Leases for Certain Real Property Owned by the Stoll Shareholders  . . . . . . . .   32

     Section 6.2      Conditions to Obligations of Stoll and the
                      Stoll Shareholders to Complete the Escrow Closing   . . . . . . . . . . . . . . . . . .   32
                      (a)   Representations and Warranties  . . . . . . . . . . . . . . . . . . . . . . . . .   32
                      (b)   Performance of Agreement  . . . . . . . . . . . . . . . . . . . . . . . . . . . .   33
                      (c)   Certificate   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   33
                      (d)   Tax Commentary  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   33
                      (e)   Opinion of Counsel  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   33
                      (f)   Adverse Change and Condition  . . . . . . . . . . . . . . . . . . . . . . . . . .   33
                      (g)   Unimag Shareholder Letters  . . . . . . . . . . . . . . . . . . . . . . . . . . .   33
                      (h)   Due Diligence   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   33
                      (i)   Other Documents   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   33

     Section 6.3      Conditions to Obligations of Unimag to Complete
                      the Escrow Closing  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   34
                      (a)   Representations and Warranties  . . . . . . . . . . . . . . . . . . . . . . . . .   34
                      (b)   Performance of Agreement  . . . . . . . . . . . . . . . . . . . . . . . . . . . .   34
                      (c)   Certificate   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   34
                      (d)   Opinion of Counsel  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   34
                      (e)   Books and Records   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   34
                      (f)   Third Party Consents  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   34
                      (g)   Adverse Change and Condition  . . . . . . . . . . . . . . . . . . . . . . . . . .   34 
</TABLE>


                                      iii
<PAGE>   5



<TABLE>
<CAPTION>
                                                                                                               Page
                                                                                                               ----
<S>                   <C>                                                                                       <C>
                      (h)   Other Documents   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   35
                      (i)   Due Diligence   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   35

     Section 6.4      Document Escrow Agreement; Unimag Shareholder Approval  . . . . . . . . . . . . . . . .   35
     Section 6.5      Mutual Conditions to Consummate the Exchange  . . . . . . . . . . . . . . . . . . . . .   35
                      (a)   Escrow Closing of Acquisitions  . . . . . . . . . . . . . . . . . . . . . . . . .   35
                      (b)   Unimag Shareholder Approval   . . . . . . . . . . . . . . . . . . . . . . . . . .   36

ARTICLE 7             TERMINATION AND AMENDMENT   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   36

     Section 7.1      Termination   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   36
                      (a)   Termination by Stoll and the Stoll Shareholders   . . . . . . . . . . . . . . . .   36
                      (b)   Termination by Unimag   . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   36
     Section 7.2      Amendment   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   37
     Section 7.3      Extension; Waiver   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   37

ARTICLE 8             INDEMNIFICATION   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   37

     Section 8.1      Survival of Representations, Warranties, Covenants,
                      and Agreements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   37
     Section 8.2      Indemnification by Stoll Shareholders   . . . . . . . . . . . . . . . . . . . . . . . .   37
     Section 8.3      Indemnification by Unimag   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   38
     Section 8.4      Limitations on Indemnification  . . . . . . . . . . . . . . . . . . . . . . . . . . . .   39
     Section 8.5      Procedure for Indemnification with Respect to
                      Third Party Claims  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   40
     Section 8.6      Procedure For Indemnification with Respect to
                      Non-Third Party Claims  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   41
     Section 8.7      Right of Setoff   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   41

ARTICLE 9             MISCELLANEOUS   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   42

     Section 9.1      Notices   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   42
     Section 9.2      Non-Waiver  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   44
     Section 9.3      Genders and Numbers   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   44
     Section 9.4      Headings  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   44
     Section 9.5      Counterparts  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   44
     Section 9.6      Entire Agreement  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   45
     Section 9.7      No Third Party Beneficiaries  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   45
     Section 9.8      Governing Law   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   45
     Section 9.9      Binding Effect; Assignment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   45
     Section 9.10     Expenses  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   45
     Section 9.11     Public Announcements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   45
     Section 9.12     Severability  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   45
</TABLE>


                                       iv
<PAGE>   6




<TABLE>
<S>                                                                                                            <C>
INDEX OF SCHEDULES            . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   48

INDEX OF EXHIBITS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   50
</TABLE>





                                       v
<PAGE>   7



                     STOCK TRANSFER AND EXCHANGE AGREEMENT


         This Stock Transfer and Exchange Agreement (this "Agreement") is made
and entered into August 1, 1996, to be effective as of July 31, 1996, among
United Magazine Company, an Ohio corporation ("Unimag"), The Stoll Companies,
an Ohio corporation ("Stoll"), and all of Stoll's shareholders which are listed
on Schedule 4.2 (individually, a "Stoll Shareholder" and collectively, the
"Stoll Shareholders").

                             BACKGROUND INFORMATION

         A.      Unimag desires to acquire the magazine, book, newspaper and
sundries distribution, retail and related businesses of Stoll (the "Wholesale
Periodical Business") through an exchange (the "Exchange"), pursuant to which
Stoll's Class A common shares, voting, without par value, and Class B common
shares, nonvoting, without par value (each a "Stoll Share" and collectively,
the "Stoll Shares"), outstanding at the Escrow Closing (defined in Section 1.2,
below) shall be exchanged for (1) Unimag's common shares, without par value
("Unimag Shares"), and (2) senior and subordinated debentures of Unimag,
subject to and upon the terms and conditions set forth in this Agreement.

         B.      The respective boards of directors of Unimag and Stoll have
(1) determined that the Exchange and the other transactions contemplated in
this Agreement are desirable and in the best interests of their respective
shareholders, and (2) duly approved and adopted this Agreement.

         C.      Unimag and Stoll intend that the Exchange qualify, along with
other exchanges between other companies and Unimag occurring both before and
after the closing of the transactions contemplated by this Agreement, as a
tax-free exchange under Section 351 of the Internal Revenue Code of 1986, as
amended (the "Code"), subject to the rules of Section 351 of the Code and the
regulations promulgated thereunder applicable to the receipt and taxability of
"boot" (within the meaning of such rules).

                             STATEMENT OF AGREEMENT

         The parties to this Agreement (each a "Party," and collectively, the
"Parties") hereby acknowledge the accuracy of the above Background Information
and, in consideration of the representations, warranties, covenants, and
agreements set forth in this Agreement, the Parties agree as follows:

                                   ARTICLE 1

                                    EXCHANGE

         Section 1.1      EXCHANGE.  Upon the terms and subject to the
conditions set forth in this Agreement, and in accordance with the provisions
of Section 351 of the Code, the Stoll


                                       1
<PAGE>   8



Shareholders shall transfer all of the Stoll Shares to Unimag in exchange for
Unimag's transfer to the Stoll Shareholders of Unimag Shares and senior and
subordinated debentures of Unimag (both in the amounts and as described in
Section 2.1).  Immediately after this exchange, the former Stoll Shareholders
shall represent a part of the group of transferors, a list of whom is attached
as Schedule 1.1, who will be in control (as defined in Section 368(c) of the
Code) of Unimag.

         Section 1.2      ESCROW CLOSING; CLOSING.  The escrow closing of the
Exchange and the other transactions contemplated by this Agreement (the "Escrow
Closing") shall be held at the offices of Baker & Hostetler, 65 East State
Street, Columbus, Ohio 43215, commencing at 10:00 a.m. Columbus, Ohio time on
such date (the "Escrow Closing Date") as may be reasonably designated by
Unimag; provided that it is the intention of the Parties that the Escrow
Closing shall be held not later than August 31, 1996.  As provided in Section
6.5, after the Escrow Closing the only conditions to the release of this
Agreement and the other documents executed in connection with the transactions
contemplated by this Agreement (the "Additional Documents") from the Document
Escrow Agreement (defined in Section 6.4) shall be the approval of the Exchange
by the shareholders of Unimag and the escrow closing of certain other
acquisitions.  Within ten days after such shareholder approval (the "Closing
Date"), the Parties will cause the Agreement and the Additional Documents to be
delivered to the appropriate Party in accordance with the terms and conditions
of the Document Escrow Agreement and the Parties will close the Exchange (the
"Closing").  In no event shall the Closing be held later than December 31,
1996.

                                   ARTICLE 2
                    EXCHANGE OF CAPITAL STOCK AND DEBENTURES

         Section 2.1      EXCHANGE OF CAPITAL STOCK.  At the Closing:

                          (a)     Outstanding Stoll Shares.  Each Stoll Share
         which is issued and outstanding immediately prior to the Escrow
         Closing shall, subject to the provisions of Section 2.2, and subject
         to the adjustments provided for in Sections 2.1(b) and 3.3, be
         exchanged for (i) 446.253  Unimag Shares (an aggregate of 22,312,668
         Unimag Shares for all Stoll Shares exchanged), and (ii) $590.27
         principal amount of Unimag debentures (an aggregate of $29,513,689
         principal amount of Unimag debentures for all Stoll Shares exchanged)
         (the "Unimag Debentures").  The Unimag Debentures shall be issued
         pursuant to the terms of the Debenture Agreement attached hereto as
         Exhibit A.  An aggregate of $16,800,000 principal amount of the Unimag
         Debentures ($336 per Stoll Share converted) will be Senior Debentures
         (as defined in the Debenture Agreement), and the balance of the Unimag
         Debentures will be Subordinated Debentures (as defined in the
         Debenture Agreement).

                          (b)     Valuation Adjustment.  The amount of Unimag
         Shares and the principal amount of Unimag Debentures to be received
         upon exchange of the Stoll Shares is based upon a total valuation of
         Stoll of $62,982,691, or $1,259.65 per Stoll Share, with 53.14% of
         this value being exchanged for Unimag Shares at an agreed upon price
         of


                                       2
<PAGE>   9



         $1.50 per Unimag Share, and 46.86% of this value being exchanged for
         Unimag Debentures.  The value of Stoll was determined by adding the
         sum of:

                                  (i)      An amount equal to 60% of the net
                          annual wholesale and retail sales of Stoll for the
                          12-month period ended September 30, 1995, which is
                          currently estimated to be $49,721,990 ("1995 Sales");
                          plus

                                  (ii)     The tangible net worth of Stoll as
                          of June 30, 1996, which is currently estimated to be
                          $13,260,702 (the "Tangible Net Worth").

                                        Within 30 days after the Escrow Closing
         Date, the Stoll Shareholders shall cause to be prepared and delivered
         to Unimag (A) the balance sheet of Stoll as of June 30, 1996 (the
         "JUNE 30th Balance Sheet"), and (B) the 1995 Financial Statements
         (defined in Section 5.2(i)).  The June 30th Balance Sheet shall: (1)
         be prepared from and in accordance with the books and records of
         Stoll; (2) be prepared in conformity with generally accepted
         accounting principles applied on a consistent basis, including without
         limitation the generally accepted accounting principles set forth on
         Schedule 2.1(b), but subject to the exceptions to generally accepted
         accounting principles also set forth on Schedule 2.1(b); and (3)
         fairly present in all material respects the financial condition of
         Stoll as of such date in accordance with such practices.  The Stoll
         Shareholders shall also deliver to Unimag copies of the work papers
         used in connection with the preparation of the June 30th Balance Sheet
         and the 1995 Financial Statements.

                                  As soon as practical after Stoll delivers to
         Unimag the June 30th Balance Sheet, the 1995 Financial Statements, and
         the related workpapers, Unimag shall cause Arthur Andersen LLP to
         conduct an audit of the June 30th Balance Sheet to determine the
         actual Tangible Net Worth of Stoll as of such date, and, if necessary,
         to conduct a review of the 1995 Financial Statements to confirm the
         accuracy of the recorded amount of 1995 Sales.  The determination of
         the Tangible Net Worth shall be made consistent with the generally
         accepted accounting principles (and exceptions therefrom) set forth in
         Schedule 2.1(b).  Arthur Andersen LLP shall promptly deliver a report
         as to its determination of the actual value of Stoll to Unimag and the
         Stoll Shareholders.  Within thirty (30) days after the delivery of
         this report to them, the Stoll Shareholders shall deliver to Unimag a
         written statement describing their objections (if any) to Arthur
         Andersen LLP's determination of Tangible Net Worth, 1995 Sales, and
         the actual value of Stoll.  Unimag and the Stoll Shareholders shall
         use reasonable efforts to resolve any disputes regarding these
         determinations, and if they are unable to resolve any such disputes
         within thirty (30) days after the Stoll Shareholders have submitted
         their objections to Unimag, then Price Waterhouse LLP, an independent
         accounting firm, shall resolve any such disputes.  The parties shall
         use reasonable efforts to cause Price Waterhouse LLP to decide all
         disputed items as soon as practicable (but in any event within thirty
         (30) days).  All fees and expenses of Arthur Andersen LLP shall be
         borne by Unimag, but the fees and expenses of Price Waterhouse LLP
         shall be borne equally between Unimag, on the one hand, and the Stoll
         Shareholders, on the other.


                                       3
<PAGE>   10



                                  If the actual value of Stoll, as so
         determined, is more than $62,982,691, then Unimag shall issue
         additional Unimag Shares, valued at $1.50 per share, equal to 53.14%
         of, and additional Unimag Subordinated Debentures in a principal
         amount equal to 46.86% of, the amount by which the actual value of
         Stoll, as so determined, exceeds $62,982,691.  If the actual value of
         Stoll, as so determined, is less than $62,982,691, then the parties
         shall reduce the number of Unimag Shares, valued at $1.50 per share,
         issued to the Stoll Shareholders by an amount equal to 53.14% of, and
         the Unimag Subordinated Debentures issued to the Stoll Shareholders by
         an amount equal to 46.86% of, the amount by which the actual value of
         Stoll, as so determined, is less than $62,982,691.  Notwithstanding
         the foregoing, if any reduction in the amount of Unimag Shares to be
         issued would in any way prevent the Exchange, along with other
         exchanges between other companies and Unimag occurring both before and
         after the closing of the transactions contemplated by this Agreement,
         from being treated as a tax-free exchange under Section 351 of the
         Code, then the relative percentage of Unimag Shares and Unimag
         Subordinated Debentures to be so returned shall be adjusted in order
         to maintain the tax-free exchange nature of these transactions.  In
         the event that the Stoll Shareholders fail to return such Unimag
         Shares and Unimag Subordinated Debentures within 30 days after a
         determination that the actual value of Stoll is less than $62,982,691,
         then, in addition to any other rights or remedies Unimag may have
         under this Agreement or otherwise, Unimag shall have the right to
         setoff the value of such Unimag Shares and Unimag Subordinated
         Debentures against any amount owed to the Stoll Shareholders by
         Unimag, whether pursuant to this Agreement or the Unimag Debentures.

                          (c)     Stoll Treasury Shares.  Each Stoll Share, if
         any, which is held by Stoll as a treasury share immediately prior to
         the Escrow Closing shall, by virtue of the Exchange and without any
         required action on the part of Stoll, cease to exist and be canceled
         and retired, and no cash or other property shall be issued in respect
         thereof.

         Section 2.2      EXCHANGE OF CERTIFICATES; ISSUANCE OF SHARES AND
DEBENTURES.

                          (a)     Delivery of Stoll Share Certificates.  At the
         Closing, each Stoll Shareholder shall surrender to Unimag the
         certificates evidencing all the Stoll Shares (the "Stoll Share
         Certificates") owned by such Stoll Shareholder immediately prior to
         the Escrow Closing.

                          (b)     Issuance of Unimag Shares.  At the Closing,
         upon delivery of the Stoll Share Certificates evidencing all of the
         Stoll Shares owned by each Stoll Shareholder pursuant to Section
         2.2(a), Unimag shall issue to each Stoll Shareholder that number of
         Unimag Shares which such Stoll Shareholder is entitled to receive as
         described in Section 2.1.

                                  Unimag shall not be obligated to issue any
         fractional Unimag Shares as a result of the Exchange described in
         Section 2.1 and this subsection.  To the extent that an outstanding
         Stoll Share would otherwise become a fractional Unimag Share as a
         result of


                                       4
<PAGE>   11



         such exchange, the holder of such Stoll Share shall be entitled to
         receive a cash payment for such fractional interest in an amount equal
         to such fractional interest multiplied by $1.50 upon presentation of
         an appropriate Stoll Share Certificate representing such fractional
         interest to Unimag pursuant to this Section 2.2.  Such payment is
         merely intended to provide a mechanical rounding off of, and is not a
         separately bargained for, consideration.  If more than one Stoll Share
         Certificate is exchanged by the same Stoll Shareholder, the number of
         Unimag Shares issuable to such Stoll Shareholder pursuant to Section
         2.1 and this subsection shall be computed on the basis of the
         aggregate number of Stoll Shares represented by such Stoll Share
         Certificates.

                          (c)     Issuance of Unimag Debentures.  At the
         Closing, upon the delivery of the Stoll Share Certificates evidencing
         all of the Stoll Shares owned by each Stoll Shareholder pursuant to
         Section 2.2(a), Unimag shall issue to each Stoll Shareholder the
         Unimag Debentures which such Stoll Shareholder is entitled to receive
         as described in Section 2.1.

                          (d)     Distributions with Respect to Unexchanged
         Shares.  The Stoll Shareholders  shall have no rights as shareholders
         of Unimag and no rights as debenture holders of Unimag (except that the
         Debenture Agreement shall provide that interest will begin accruing
         under both the Unimag Senior and Subordinated Debentures effective as
         of July 1, 1996) until they have exchanged their Stoll Shares, and no
         dividends or other distributions or payments with respect to Unimag
         Shares or Unimag Debentures having a record date either before or
         after the Closing shall be paid to the holder of any delivered Stoll
         Share Certificate until such holder delivers such certificate.

                          (e)     Unimag Shares to be Restricted Securities.
         The Unimag Shares to be received by the Stoll Shareholders in the
         Exchange shall be restricted securities within the meaning of Rule 144
         promulgated under the Securities Act of 1933, as amended (the "Act").
         The Stoll Shareholders understand and agree that such shares may not
         be sold, pledged, hypothecated or otherwise transferred unless such
         shares are registered under the Act or pursuant to an opinion of
         counsel, which opinion and counsel are reasonably acceptable to Unimag
         and its counsel, that an exemption from such registration is
         available.  The Stoll Shareholders agree that the following legend may
         be placed on the certificates for the Unimag Shares to be received by
         them and that appropriate stop-transfer instructions may be given to
         Unimag's transfer agent and registrar:

                                  THE SHARES REPRESENTED BY THIS CERTIFICATE
                          HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF
                          1933, AS AMENDED, AND MAY NOT BE SOLD OR OTHERWISE
                          TRANSFERRED, UNLESS THEY ARE AT THE TIME SO
                          REGISTERED, OR THE SALE OR TRANSFER THEREOF IS NOT
                          REQUIRED TO BE SO REGISTERED, OR IS MADE PURSUANT TO
                          THE APPLICABLE EXEMPTION FROM REGISTRATION PROVIDED
                          IN THE SECURITIES ACT OF 1933, 


                                       5
<PAGE>   12



                          AS AMENDED, OR IN THE RULES OR REGULATIONS THEREUNDER.

                                   ARTICLE 3
                    REPRESENTATIONS AND WARRANTIES OF UNIMAG

                          In order to induce Stoll and the Stoll Shareholders
to enter into this Agreement, Unimag hereby represents and warrants to Stoll
and the Stoll Shareholders that the statements set forth in this Article 3 are
true, correct and complete.

         Section 3.1      ORGANIZATION AND STANDING.  Unimag is a corporation
duly organized, validly existing, and in good standing under the laws of the
State of Ohio with full power and authority (corporate and otherwise), to own,
lease, use, and operate its properties and to conduct its business as and where
now owned, leased, used, operated, and conducted.  Unimag is duly qualified to
do business and is in good standing in each state where the nature of the
business or other activities conducted by Unimag or the properties it owns,
leases, or operates requires it to qualify to do business as a foreign
corporation, except where the failure to be so qualified would not have a
material adverse effect on the business, operations, assets, properties, or
condition (financial or otherwise) of Unimag.  Unimag is not in default or in
violation of the performance, observation or fulfillment of any material
provision of its articles of incorporation or code of regulations.

         Section 3.2      CORPORATE POWER AND AUTHORITY.  Unimag has all
requisite corporate power and authority to enter into and to perform its
obligations under this Agreement and to consummate the Exchange and other
transactions contemplated by this Agreement.  This Agreement and the
transactions contemplated by this Agreement have been duly and validly
authorized by all necessary corporate action on the part of Unimag (except for
final approval by the shareholders of Unimag to be obtained after the date of
this Agreement).  This Agreement has been duly executed and delivered by Unimag
and constitutes a legal, valid, and binding obligation of Unimag, enforceable
against Unimag in accordance with its terms, except as such enforceability may
be limited by (a) applicable bankruptcy, insolvency, or other similar laws from
time to time in effect which may affect the enforcement of creditors' rights in
general, and (b) general principles of equity.

         Section 3.3      CAPITALIZATION OF UNIMAG.  As of the date of this
Agreement, Unimag's authorized capital stock consists solely of 53,250,000
Unimag Shares of which (a) 26,660,334 shares are issued and outstanding and (b)
16,074,718 shares are issued and held as treasury shares.  Each outstanding
Unimag Share is, and all Unimag Shares to be issued in connection with the
Exchange will be, duly authorized, validly issued, fully paid, and
nonassessable.  Stoll and the Stoll Shareholders acknowledge that prior to the
Closing, Unimag may (i) authorize additional capital stock, including
additional Unimag Shares, or (ii) reduce the number of outstanding Unimag
Shares by means of a reverse stock split, or any other method which would
result in a reduction in the number of outstanding Unimag Shares.  Unimag will
deliver written notice to





                                       6
<PAGE>   13



Stoll and the Stoll Shareholders if it authorizes any such action.  In the
event that Unimag authorizes a reverse stock split or other reduction in the
number of outstanding Unimag Shares, then the $1.50 agreed upon price of a
Unimag Share for purposes of the exchange of Stoll Shares for Unimag Shares
pursuant to Section 2.1 shall be proportionately adjusted with the objective
that the Stoll Shareholders, in the aggregate, shall have the right to receive
the same proportionate ownership interest in Unimag as before the reduction in
the number of outstanding Unimag Shares.  Stoll and the Stoll Shareholders also
acknowledge that prior to the Closing, Unimag will have issued Unimag Shares
and Unimag Debentures to Northern (defined in Section 5.3(c)) and that such
issuances will have no affect whatsoever on the amount of Unimag Shares and
Unimag Debentures to be issued to the Stoll Shareholders in connection with the
Exchange.

         Section 3.4      CONFLICTS; CONSENTS; AND APPROVALS.  Neither the
execution and delivery of this Agreement by Unimag nor compliance by Unimag
with the terms and provisions of this Agreement, including without limitation
the consummation of the transactions contemplated by this Agreement, shall:

                          (a)     Violate, conflict with, result in a violation
         or breach of any provision of, constitute a default (or an event
         which, with the giving of notice, the passage of time, or otherwise,
         would constitute a default) under, entitle any third party (with the
         giving of notice, the passage of time, or otherwise) to terminate,
         accelerate, or declare a default under, or result in the creation of
         any lien, security interest, charge, or other encumbrance upon any of
         the properties or assets of Unimag under any of the terms or
         conditions of the articles of incorporation or code of regulations of
         Unimag, or under any note, bond, mortgage, indenture, deed of trust,
         license, contract, undertaking, agreement, lease, or other instrument
         or obligation to which Unimag is a party and which is material to
         Unimag and its subsidiaries, taken as a whole;

                           (b)    Violate any order, writ, injunction, decree,
         statute, rule, or regulation, applicable to Unimag or its respective
         properties or assets; or

                           (c)    Require any action, consent, or approval of,
         review by, or registration with any third party, court, governmental
         body, or other agency, instrumentality, or authority, other than (i)
         actions required by the Hart-Scott-Rodino Antitrust Improvements Act
         of 1976, as amended, and the rules and regulations promulgated
         thereunder (the "HSR Act"), (ii) actions to be taken in respect of
         federal and state securities laws as contemplated by this Agreement,
         and (iii) approval by the shareholders of Unimag.

         Section 3.5      LITIGATION.  Except as disclosed in Schedule 3.5:
(a) there is no (and over the last three years there have been no) suits,
claims, actions, proceedings, or investigations (collectively, "Actions")
pending or, to the best knowledge of Unimag, threatened against Unimag or any
of its subsidiaries in which the amount in dispute exceeds (or exceeded)
$25,000, or which has or could result in liability or loss for Unimag or any of
its subsidiaries of more than $25,000, or which, individually or in the
aggregate, is reasonably likely to have a material adverse effect on


                                       7
<PAGE>   14



Unimag and its subsidiaries, taken as a whole, or a material adverse effect on
the ability of Unimag to consummate the Exchange and other transactions
contemplated by this Agreement; and (b) to the best knowledge of Unimag, there
exist no disputes, conflicts or circumstances providing the basis for a dispute
or conflict which could reasonably be expected to result in any such Action.
Neither Unimag nor any subsidiary is subject to any outstanding judgment,
order, writ, injunction, or decree which, individually or in the aggregate, has
a reasonable probability of having a material adverse effect on the business
operations, assets, properties, condition (financial or otherwise), or
prospects of Unimag, or a material adverse effect on the ability of Unimag to
consummate the Exchange or other transactions contemplated by this Agreement.

         Section 3.6      BROKERAGE AND FINDER'S FEES.  Neither Unimag nor any
of its shareholders, directors, officers, or employees has incurred any
brokerage, finder's, or similar fee in connection with the Exchange and other
transactions contemplated by this Agreement.

         Section 3.7      UNIMAG 10-K AND 10-Q.  Unimag has previously made
available to Stoll and the Stoll Shareholders true, correct, and complete
copies of Unimag's most recent 10-KSB for the fiscal year ending September 30,
1995 (the "10-K"), and Unimag's most recent 10-QSB for the fiscal quarter
ending March 31, 1996 ("10-Q"), both of which have been filed with the
Securities and Exchange Commission ("SEC").  The financial statements of Unimag
included in the 10-K and 10-Q have been prepared from and in accordance with
the books and records of Unimag and in accordance with generally accepted
accounting principles applied on a consistent basis during the periods involved
(except as may be indicated in the notes thereto or, in the case of the 10-Q,
as permitted by the SEC under the Securities and Exchange Act of 1934, as
amended) and fairly present (subject, in the case of the 10-Q, to normal and
recurring audit adjustments) the consolidated financial position of Unimag and
its consolidated subsidiaries as of the dates thereof and the consolidated
results of their operations and cash flows for the periods then ended.

         Section 3.8      TAXES.  Unimag has duly paid, or caused to be paid,
all taxes, assessments, fees, and other governmental charges (hereinafter,
"taxes") payable by Unimag or its subsidiaries.  Unimag has duly filed, or
caused to be filed, all federal, state, local and foreign tax returns and tax
reports required to be filed by it or its subsidiaries and all such returns and
reports are true, correct, and complete.  There is no pending or, to the best
knowledge of Unimag, threatened federal, state, local or foreign tax audit or
assessment relating to it or its subsidiaries and there is no agreement with
any federal, state, local, or foreign tax authority that may affect the
subsequent tax liabilities of Unimag and its subsidiaries.

         Section 3.9      UNDISCLOSED LIABILITIES.  Unimag has no liability or
obligation of any nature (whether liquidated, unliquidated, accrued, absolute,
contingent, or otherwise and whether due or to become due) except:

                          (a)     Those set forth or reflected in the 10-Q or
         the financial statements therein set forth, which have not been paid
         or discharged since the date thereof;





                                       8
<PAGE>   15



                          (b)     Current liabilities (determined in accordance
         with generally accepted accounting principles) incurred since March
         31, 1996, in transactions in the ordinary course of business
         consistent with past practices which are properly reflected on its
         books and which are not inconsistent with the other representations,
         warranties and agreements of Unimag set forth in this Agreement; and

                          (c)     Liabilities which, consistent with generally
         accepted accounting principles, are not required to be reflected in
         its financial statements.

         Section 3.10     COMPLIANCE WITH LAW.  To the best knowledge of
Unimag, Unimag has complied and is in compliance in all material respects with
all laws, statutes, ordinances, orders, rules and regulations promulgated, and
all judgments, decisions and orders entered, by any federal, state, local or
foreign court or governmental authority or instrumentality which are applicable
or relate to it or to its businesses or properties.

         Section 3.11     NO MATERIAL ADVERSE CHANGE.  Since the filing of the
10-Q with the SEC, there has been no material adverse change in the properties,
assets, liabilities, business, results of operations, or condition (financial
or otherwise) of Unimag.  Unimag is not subject to any obligation or
requirement to provide funds to or make any investment (in the form of a loan,
capital contribution or otherwise) in any entity.

         Section 3.12     SECTION 351 EXCHANGE.  It is the intention of Unimag
to treat the acquisition of Stoll pursuant to this Agreement along with other
exchanges and acquisitions occurring before and after the closing of the
transactions contemplated by this Agreement, as an exchange under Section 351
of the Code, subject to the rules of Section 351 of the Code and the
regulations promulgated thereunder applicable to the receipt and taxability of
"boot" (within the meaning of such rules). Unimag shall be solely responsible
for evaluating (and determining the appropriate methods required for reporting)
all federal, state, and local income and other tax consequences to Unimag which
will and may result from the transactions contemplated by this Agreement.

                                   ARTICLE 4
                       REPRESENTATIONS AND WARRANTIES OF
                        STOLL AND THE STOLL SHAREHOLDERS

                          In order to induce Unimag to enter into this
Agreement, Stoll and each of the Stoll Shareholders hereby jointly and
severally represent and warrant to Unimag that the statements contained in this
Article 4 are true, correct, and complete.

         Section 4.1      ORGANIZATION AND STANDING.  Stoll is a corporation
duly organized, validly existing and in good standing under the laws of the
State of Ohio with full power and authority (corporate and otherwise) to own,
lease, use, and operate its properties and to conduct its business as and where
now owned, leased, used, operated and conducted.  Stoll is duly qualified to do





                                       9
<PAGE>   16



business and is in good standing in each state listed in Schedule 4.1, is not
qualified to do business in any other state and, except as set forth in
Schedule 4.1, neither the nature of the business or other activities conducted
by Stoll nor the properties it owns, leases, or operates requires it to qualify
to do business as a foreign corporation in any other state, except where the
failure to be so qualified would not have a material adverse effect on the
business, operations, assets, properties, condition (financial or otherwise) or
prospects of Stoll.  Stoll has not received any written notice or assertion
within the last three years from any governmental official in any state to the
effect that Stoll is required to be qualified or authorized to do business in a
state in which Stoll is not so qualified or has not obtained such
authorization.  Stoll is not in default or in violation of the performance,
observation or fulfillment of any material provision of its articles of
incorporation or code of regulations.

         Section 4.2      CAPITALIZATION AND SECURITY HOLDERS; SUBSIDIARIES.
The authorized capital stock of Stoll consists solely of (a) 10,000 Class A
common shares, voting, without par value, (i) all of which are issued and
outstanding and (ii) none of which are held as treasury shares, and (b) 40,000
Class B common shares, nonvoting, without par value, (i) all of which are
issued and outstanding and (ii) none of which are held as treasury shares.
Schedule 4.2 contains a correct and complete list of the names and addresses of
all of the shareholders of Stoll and indicates all Stoll Shares owned
beneficially and of record by each such shareholder.  Each outstanding Stoll
Share has been duly authorized and validly issued and is fully paid and
nonassessable, and no Stoll Share has been issued in violation of preemptive or
similar rights.  Except as set forth and briefly described in Schedule 4.2,
there are no outstanding subscriptions, options, warrants, puts, calls,
agreements, understandings, claims, or other commitments or rights of any type
relating to the issuance, sale, or transfer by Stoll or any Stoll Shareholder
of any securities of Stoll, nor are there outstanding any securities which are
convertible into or exchangeable for shares of capital stock of Stoll; and
Stoll has no obligations of any kind to issue any additional securities.  The
issuance and sale of all securities of Stoll has been in full compliance with
all applicable federal and state securities laws.  Stoll does not own, directly
or indirectly, any equity or other ownership interest in any corporation,
partnership, joint venture, or any other entity or enterprise.  Stoll is not
subject to any obligation or requirement to provide funds to or make any
investment (in the form of a loan, capital contribution, or otherwise) in any
entity.

         Section 4.3      OWNERSHIP OF SHARES AND AUTHORITY.  Except as set
forth and briefly described in Schedule 4.3, all of the Stoll Shares are owned
free and clear of all liens, security interests, encumbrances, pledges,
charges, claims, voting trusts, and restrictions of any nature whatsoever,
except restrictions on transfer imposed by or pursuant to federal or state
securities laws.  Each Stoll Shareholder owns beneficially and of record all of
the Stoll Shares disclosed as being owned by him or her on Schedule 4.2, and
each Stoll Shareholder has the full and unrestricted right, power and capacity
to transfer and deliver the same and to execute this Agreement and consummate
the transactions contemplated by this Agreement without the consent or approval
of any other person.  This Agreement has been duly executed and delivered by
each Stoll Shareholder and constitutes the legal, valid and binding obligation
of each Stoll Shareholder, enforceable against such Stoll Shareholder in
accordance with its terms except as such enforceability may be limited by (a)
applicable bankruptcy, insolvency, or other similar laws





                                       10
<PAGE>   17



from time to time in effect which may affect the enforcement of creditors'
rights in general, and (b) general principles of equity.

         Section 4.4      CORPORATE POWER AND AUTHORITY.  Stoll has all
requisite corporate power and authority to enter into and perform its
obligations under this Agreement and to consummate the Exchange and other
transactions contemplated by this Agreement.  This Agreement and the
transactions contemplated by this Agreement have been duly and validly
authorized by all necessary corporate action on the part of Stoll.  This
Agreement has been duly executed and delivered by Stoll and constitutes the
legal, valid, and binding obligation of Stoll, enforceable against Stoll in
accordance with its terms, except as such enforceability may be limited by (a)
applicable bankruptcy, insolvency, or other similar laws from time to time in
effect which may affect the enforcement of creditors' rights in general, and
(b) general principles of equity.

         Section 4.5      CONSENTS AND APPROVALS.  Except for the consents
described in Schedule 4.5, all of which shall be obtained prior to the Escrow
Closing (unless otherwise agreed by Unimag in writing), neither the execution
and delivery of this Agreement by Stoll or the Stoll Shareholders nor the
consummation of the transactions contemplated by this Agreement requires or
will require any action, consent, or approval of, review by, or registration
with any third party, court, governmental body, or other agency,
instrumentality, or authority, other than (i) actions required by the HSR Act,
and (ii) actions to be taken in respect of federal and state securities laws as
contemplated by this Agreement.

         Section 4.6      FINANCIAL STATEMENTS.  Stoll has furnished to Unimag
the balance sheet of Stoll as of September 30, 1995, and the related statements
of income, changes in shareholders' equity, and cash flows for the fiscal year
then ended, including, in each case, the related notes (collectively, the
"Reviewed Statements"), which are accompanied by the review report of Ernst &
Young LLP.  The Reviewed Statements have been prepared from and are in
accordance with the books and records of Stoll, have been prepared in
conformity with generally accepted accounting principles applied on a
consistent basis (except as disclosed in the Reviewed Statements), and fairly
present in all material respects the financial condition of Stoll as of the
date stated and the results of operations of Stoll for the period then ended in
accordance with such practices.

         Section 4.7      UNDISCLOSED LIABILITIES.  Except as disclosed in
Schedule 4.7, Stoll has no liability or obligation of any nature (whether
liquidated, unliquidated, accrued, absolute, contingent, or otherwise and
whether due or to become due) except:

                           (a)    Those set forth or reflected in the Reviewed
         Statements which have not been paid or discharged since the date
         thereof;

                           (b)    Current liabilities (determined in accordance
         with generally accepted accounting principles) incurred since
         September 30, 1995, in transactions in the ordinary course of business
         consistent with past practices which are properly reflected on its
         books


                                       11
<PAGE>   18



         and which are not inconsistent with the other representations,
         warranties, and agreements of Stoll and the Stoll Shareholders set
         forth in this Agreement; and

                           (c)    Liabilities which, consistent with generally
         accepted accounting principles, are not required to be reflected in
         the Reviewed Statements.

         Section 4.8      ABSENCE OF CERTAIN CHANGES.  Except as expressly
provided for or permitted under Section 5.2(a) or Section 5.2(f) of this
Agreement, or as set forth in Schedule 4.8, since September 30, 1995, there has
not been:

                           (a)    Any material adverse change in the business,
         operations, assets, properties, customer base, prospects, rights, or
         condition (financial or otherwise) of Stoll or any occurrence,
         circumstance, or combination thereof which reasonably could be
         expected to result in any such material adverse change;

                           (b)    Any declaration, setting aside, or payment of
         any dividend or any distribution (in cash or in kind) to any Stoll
         Shareholder, or any direct or indirect redemption, purchase, or other
         acquisition by Stoll of any of its capital stock, or any options,
         warrants, rights, or agreements to purchase or acquire such stock;

                           (c)    Any increase in amounts payable by Stoll to
         or for the benefit of, or committed to be paid by Stoll to or for the
         benefit of, any shareholder, director, officer, or other consultant,
         agent, or employee of Stoll whose total annual compensation exceeds
         $50,000 or any relatives of such person, or any increase in any
         benefits granted under any bonus, stock option, profit-sharing,
         pension, retirement, severance, deferred compensation, group health,
         insurance, or other direct or indirect benefit plan, payment or
         arrangement made to, with, or for the benefit of any such person;

                           (d)    Any transaction entered into or carried out
         by Stoll other than in the ordinary and usual course of business
         consistent with past practices;

                           (e)    Any borrowing or agreement to borrow funds by
         Stoll, any incurring by Stoll of any other obligation or liability
         (contingent or otherwise), except liabilities incurred in the usual
         and ordinary course of Stoll's business (consistent with past
         practices), or any endorsement, assumption or guarantee of payment or
         performance of any loan or obligation of any other person or entity by
         Stoll;

                           (f)    Any material change in Stoll's method of
         doing business or any change in its accounting principles or practices
         or its method of application of such principles or practices;

                           (g)    Any mortgage, pledge, lien, security
         interest, hypothecation, charge, or other encumbrance imposed or
         agreed to be imposed on or with respect to the property or assets of
         Stoll;





                                       12
<PAGE>   19




                           (h)    Any sale, lease, or other disposition of, or
         any agreement to sell, lease, or otherwise dispose of any of the
         operating properties or assets of Stoll, other than sales of inventory
         in the usual and ordinary course of business for fair equivalent value
         to persons other than directors, officers, shareholders, or other
         affiliates of Stoll;

                           (i)    Any purchase of or any agreement to purchase
         assets (other than inventory purchased in the ordinary course of
         business consistent with past practices) for an amount in excess of
         $50,000 for any one purchase or $100,000 for all such purchases made
         by Stoll or any lease or any agreement to lease, as lessee, any
         capital assets with payments over the term thereof to be made by Stoll
         exceeding an aggregate of $100,000;

                           (j)    Any loan or advance made by Stoll to any
         person other than loans made to Stoll's customers in the ordinary
         course of business consistent with past practices not exceeding
         $50,000, in the aggregate, to any customer;

                           (k)    Any modification, waiver, change, amendment,
         release, rescission, or termination of, or accord and satisfaction
         with respect to, any material term, condition, or provision of any
         contract, agreement, license, or other instrument to which Stoll is a
         party, other than any satisfaction by performance in accordance with
         the terms thereof in the usual and ordinary course of business; or

                           (l)    Any labor dispute or disturbance adversely
         affecting the business operations or condition (financial or
         otherwise) of Stoll, including without limitation the filing of any
         petition or charge of unfair labor practice with any governmental or
         regulatory authority, efforts to effect a union representation
         election, or actual or threatened employee strike, work stoppage, or
         slow down.

                          Section 4.9      TAXES.

                          (a)     Except as set forth and briefly described in
         Schedule 4.9, Stoll has duly paid all taxes payable by Stoll.  Stoll
         has duly filed all federal, state, local, and foreign tax returns and
         tax reports required to be filed by it and all such returns and
         reports are true, correct, and complete.  Except as disclosed and
         briefly described in Schedule 4.9, since September 30, 1991, none of
         such returns and reports have been amended, and except as set forth
         and briefly described in Schedule 4.9, all taxes, arising under or
         reflected on such returns and reports have been fully paid or were
         fully accrued as liabilities in the Reviewed Statements and shall be
         paid before the Closing.  During the last five (5) years, no claim has
         been made by authorities in any jurisdiction where Stoll did not file
         tax returns that it is or may be subject to taxation therein.

                          (b)     Stoll has delivered to Unimag copies of all
         federal, state, local, and foreign income tax returns filed with
         respect to it for taxable periods ended on or after September 30,
         1991.  Schedule 4.9 sets forth the dates and results of any and all
         audits





                                       13
<PAGE>   20



         conducted by taxing authorities within the last five years or
         otherwise with respect to any tax year for which assessment is not
         barred by any applicable statute of limitations.  No waivers of any
         applicable statute of limitations for the filing of any tax returns or
         payment of any taxes or assessments of any deficient or unpaid taxes
         are outstanding.  Except as set forth and briefly described in
         Schedule 4.9, all deficiencies proposed as a result of any audits have
         been paid or settled or have been fully accrued as liabilities in the
         Reviewed Statements and shall be paid before the Closing.  Except as
         set forth and briefly described in Schedule 4.9, there is no pending
         or, to the best knowledge of Stoll and the Stoll Shareholders,
         threatened federal, state, local, or foreign tax audit or assessment
         relating to Stoll, and there is no agreement with any federal, state,
         local, or foreign taxing authority that may affect the subsequent tax
         liabilities of Stoll.

                          (c)     Except as set forth and briefly described in
         Schedule 4.9, all taxes attributable to the existence or operation of
         Stoll as at or through September 30, 1995 are, to the extent not
         already paid, accurately reflected in the Reviewed Statements.

                          (d)     Except as set forth and briefly described in
         Schedule 4.9, there exists no tax-sharing agreement or arrangement
         pursuant to which Stoll is obligated to pay the tax liability of any
         other person or entity or to indemnify any other person or entity with
         respect to any tax.

                          (e)     Schedule 4.9 includes a list of all states,
         territories and jurisdictions to which any tax is properly payable by
         Stoll.

                          (f)     Stoll became an "S corporation," within the
         meaning of Section 1361(a)(1) of the Code (an "S Corporation"), for
         federal income tax purposes effective April 1, 1991, pursuant to a
         valid election made by Stoll, with the consent of all of its
         shareholders, effective as of such date, and Stoll is and from such
         date always has been an S corporation.

         Section 4.10     COMPLIANCE WITH LAW.  Except as disclosed and briefly
described in Schedule 4.10, to the best knowledge of Stoll and the Stoll
Shareholders, Stoll has complied and is in compliance in all material respects
with all nonenvironmental (environmental matters being addressed in Section
4.15) laws, statutes, ordinances, orders, rules and regulations promulgated,
and all judgments, decisions, and orders entered, by any federal, state, local,
or foreign court or governmental authority or instrumentality which are
applicable or relate to it or to its business or properties including without
limitation:  (a) all zoning, fire, safety, and building laws, ordinances,
regulations, and requirements; (b) Title VII of the Civil Rights Act of 1964,
as amended; (c) the Fair Labor Standards Act, as amended; (d) the Occupational
Safety and Health Act of 1970, as amended; (e) the Americans with Disabilities
Act of 1990; (f) all applicable federal, state and local laws, rules and
regulations relating to employment; (g) all applicable laws, rules and
regulations governing payment of minimum wages and overtime rates, and the
withholding and payment of taxes from compensation of employees; (h) federal
and state antitrust and trade regulation laws applicable to competition
generally or to agreements restricting, allocating, or


                                       14
<PAGE>   21



otherwise affecting geographic or product markets; and (i) the Controlled
Substances Act (collectively, the "Applicable Laws").  To the best knowledge of
Stoll and the Stoll Shareholders, Stoll has all franchises, licenses, permits,
covenants, authorizations, approvals, and certifications necessary or
appropriate for the operation of its business or the ownership of its
properties.  Schedule 4.10 includes a list of all material franchises,
licenses, permits, consents, authorizations, approvals, and certificates owned
or held by Stoll (collectively, the "Permits"), each of which is currently
valid and in full force and effect.  To the best knowledge of Stoll and the
Stoll Shareholders, Stoll is not in violation of any of the Permits, and there
is no pending nor, to the best knowledge of Stoll and the Stoll Shareholders,
any threatened proceeding which could result in the revocation, cancellation or
inability of Stoll to renew any Permit.  Except as disclosed and briefly
described in Schedule 4.10, Stoll has not been charged with or given actual
notice of any violation of any of the Applicable Laws which violation has not
been remedied in full (without any remaining liability of Stoll).


         Section 4.11     PROPRIETARY RIGHTS.  Schedule 4.11 sets forth:

                          (a)     All material names, patents, inventions,
         trade secrets, proprietary rights, computer software, trademarks,
         trade names, service marks, logos, copyrights, and franchises and all
         applications therefor, registrations thereof, and licenses,
         sublicenses, or agreements in respect thereof which Stoll owns, has
         the right to use, or to which Stoll is a party; and

                          (b)     All filings, registrations, or issuances of
         any of the foregoing with or by any federal, state, local, or foreign
         regulatory, administrative, or governmental office or offices (all
         items in (a) and (b) of this Section 4.11, together with the customer
         lists described below, being sometimes hereinafter referred to
         collectively as the "Proprietary Rights").

                                  Except as set forth in Schedule 4.11, Stoll
         is, to the best knowledge of Stoll and the Stoll Shareholders, the
         sole and exclusive owner of all right, title, and interest in and to
         all Proprietary Rights free and clear of all liens, claims, charges,
         equities, rights of use, encumbrances, and restrictions whatsoever,
         and there is not pending or, to the best knowledge of Stoll and the
         Stoll Shareholders, threatened any investigation, proceeding, inquiry,
         or other review by any federal, state, local, or foreign regulatory,
         administrative, or governmental office or offices with respect to
         Stoll's right, title, or interest in any Proprietary Right.

                                  Other than those Proprietary Rights listed in
         Schedule 4.11, no name, patent, invention, trade secret, customer
         list, proprietary right, computer software, trademark, trade name,
         service mark, logo, copyright, franchise, license, sublicense, or
         other such right is necessary for the operation of the business of
         Stoll in substantially the same manner as such business is presently
         conducted.  To the best knowledge of Stoll and the Stoll Shareholders,
         the business of Stoll has not been and is not being conducted


                                       15
<PAGE>   22



in contravention of any trademark, copyright, or other proprietary right of any
person or entity.

                                  Except as set forth in Schedule 4.11, none of
         the Proprietary Rights: (i) has been hypothecated, sold, assigned, or
         licensed by Stoll, or to the best knowledge of Stoll and the Stoll
         Shareholders, any other person or entity; (ii) to the best knowledge
         of Stoll and the Stoll Shareholders, infringes upon or violate the
         rights of any person or entity; (iii) to the best knowledge of Stoll
         and the Stoll Shareholders, is subject to challenge, claims of
         infringement, unfair competition, or other claims; or (iv) to the best
         knowledge of Stoll and the Stoll Shareholders, is being infringed upon
         or violated by any person or entity.  Except as set forth in Schedule
         4.11, Stoll has not given any indemnification against patent,
         trademark, or copyright infringement as to any equipment, materials,
         products, services, or supplies which Stoll uses, licenses, or sells.
         To the best knowledge of Stoll and the Stoll Shareholders, no product,
         process, method, or operation presently sold, engaged in, or employed
         by Stoll infringes upon any rights owned by any other person or
         entity.  There is not pending or, to the best knowledge of Stoll and
         the Stoll Shareholders, threatened any claim or litigation against
         Stoll contesting the right of Stoll to sell, engage in, or employ any
         such product, process, method, or operation.

                                  Except as set forth in Schedule 4.11, Stoll
         has exclusive rights to own and use the computer software used by it
         (the "Software").  Schedule 4.11 lists and briefly describes, all
         material licenses, agreements, documents, and other materials relating
         to the Software and to Stoll's rights therein.  Except as set forth in
         Schedule 4.11, Stoll has not licensed or otherwise authorized any
         other person to use or make use of all or any part of the Software,
         nor granted, assigned, or otherwise conveyed any right in or to the
         Software.

         Section 4.12     RESTRICTIVE DOCUMENTS OR LAWS.  With the exception of
the matters listed in Schedule 4.12, Stoll is not a party to or bound under any
mortgage, lien, lease, agreement, contract, instrument, law, order, judgment or
decree, or any similar restriction not of general application which materially
and adversely affects, or reasonably could be expected to so affect (a) the
business, operations, assets, properties, prospects, rights, or condition
(financial or otherwise) of Stoll; (b) the continued operation by Unimag of
Stoll's business after the Closing Date on substantially the same basis as such
business is currently operated; or (c) the consummation of the transactions
contemplated by this Agreement.

         Section 4.13     INSURANCE.  Stoll has been and is insured with
respect to its properties and the conduct of its business in such amounts and
against such risks as are sufficient for compliance with applicable law and as
are adequate to protect its property and business in accordance with normal
industry practice.  Such insurance is and has been provided by insurers
unaffiliated with Stoll, which insurers are, to the best knowledge of Stoll and
the Stoll Shareholders, financially sound and reputable.  Set forth in Schedule
4.13 is a true, correct, and complete list of all insurance policies and bonds
in force in which Stoll is named as an insured party, or for which


                                       16
<PAGE>   23



Stoll has paid any premiums, and such list correctly states the name of the
insurer, the name of each insured party, the type and amount of coverage,
deductible amounts, if any, the expiration date, and the premium amount of each
such policy or bond.  Except as disclosed in Schedule 4.13, all such policies
or bonds are currently in full force and effect and no notice of cancellation
or termination has been received by Stoll with respect to any such policy.
Stoll will continue all of such insurance in full force and effect through the
Closing Date.  All premiums due and payable on such policies have been paid.
Except as disclosed in Schedule 4.13, Stoll is not a co-insurer under any term
of any insurance policy.

         Section 4.14     BANK ACCOUNTS, DEPOSITORIES; POWERS OF ATTORNEY.  Set
forth in Schedule 4.14 is a true, correct, and complete list of the names and
locations of all banks or other depositories in which Stoll has accounts or
safe deposit boxes, and the names of the persons authorized to draw thereon,
borrow therefrom, or have access thereto.  Except as set forth in Schedule
4.14, no person has a power of attorney from Stoll.

         Section 4.15     TITLE TO AND CONDITION OF PROPERTIES.  Except as set
forth in Schedule 4.15, Stoll has good, valid, and indefeasible title to all of
its assets and properties of every kind, nature, and description, tangible or
intangible, wherever located, which constitute all of the property now used in
and necessary for the conduct of its business as presently conducted (including
without limitation all operating property and assets shown or reflected on the
Reviewed Statements, except inventory sold in the ordinary course of business).
Except as set forth in Schedule 4.15, to the best knowledge of Stoll and the
Stoll Shareholders, all such properties are owned free and clear of all
mortgages, pledges, liens, security interests, encumbrances, and restrictions
of any nature whatsoever, including without limitation: (a) rights or claims of
parties in possession; (b) easements or claims of easements; (c) encroachments,
overlaps, boundary line or water drainage disputes, or any other matters; (d)
any lien or right to a lien for services, labor, or material furnished; (e)
special tax or other assessments; (f) options to purchase, leases, tenancies,
or land contracts; (g) contracts, covenants, or reservations which restrict the
use of such properties; and (h) violations of any Applicable Laws applicable to
such properties.  To the best knowledge of Stoll and the Stoll Shareholders,
all such properties are usable for their current uses without violating any
Applicable Laws, or any applicable private restriction, and such uses are legal
conforming uses.  Except as set forth in Schedule 4.15, no financing statement
under the Uniform Commercial Code or similar law naming Stoll or any of its
predecessors is on file in any jurisdiction in which Stoll owns property or
does business, and Stoll is not a party to or bound under any agreement or
legal obligation authorizing any party to file any such financing statement.
Schedule 4.15 contains a complete and accurate list of the location of all real
property which is owned, leased, or operated by Stoll and describes the nature
of Stoll's interest in that real property.  With respect to any real property
leased by Stoll, Stoll, except as set forth in Schedule 4.15, has an insurable
leasehold interest in that real property.

                          Except as set forth in Schedule 4.15, to the best
knowledge of Stoll and the Stoll Shareholders, all real property and
structures, all machinery and equipment, and all tangible personal property
owned, leased or used by Stoll and material to the operation of its business
are





                                       17
<PAGE>   24



reasonably suitable for the purpose or purposes for which they are being used
(including full compliance with all Applicable Laws) and are in good condition
and repair, ordinary wear and tear excepted.  Except as set forth in Schedule
4.15, to the best knowledge of Stoll and the Stoll Shareholders, there are no
material structural defects in the exterior walls or the interior bearing
walls, the foundation, or the roof of any building, garage or other such
structure owned, leased, or used by Stoll, and, to the best knowledge of Stoll
and the Stoll Shareholders, the electrical, plumbing, heating systems, and air
conditioning systems, of any such structure are in good operating condition,
ordinary wear and tear excepted.  The utilities servicing the real properties
owned, leased, or used by Stoll are adequate to permit the continued operation
of its business, and there are no pending or, to the best knowledge of Stoll
and the Stoll Shareholders, threatened zoning, condemnation or eminent domain
proceedings, building, utility, or other moratoria, or injunctions or court
orders which would materially and adversely affect such continued operation.
Schedule 4.15 lists, and Stoll and the Stoll Shareholders have furnished or
made available to Unimag, copies of all engineering, geologic, and
environmental reports prepared by or for Stoll or with respect to the real
property owned, leased or used by Stoll in their possession which Stoll and the
Stoll Shareholders have been able to reasonably locate after conducting a
good-faith review.

                          Except as set forth in Schedule 4.15, no real or
personal property owned, leased, or used by Stoll has been used to produce,
process, store, handle, or transport any hazardous or toxic substance or waste
(as those terms are defined or described in any of the applicable laws relating
to the protection, preservation, conservation, restoration, or quality of the
environment), except to the extent immaterial quantities of hazardous
substances are used as an incidental aspect of the operation of its business.
Except as set forth in Schedule 4.15, no hazardous or toxic substance or waste
has been disposed of, released or discharged on, leaked from, or has otherwise
contaminated any real property owned, leased, or used by Stoll.  Except as set
forth in Schedule 4.15, no asbestos or substances containing material
quantities of asbestos have been installed in any such property.  Except as set
forth in Schedule 4.15, there are no oil or gas wells capped or uncapped or
piping, structures, fixtures or other appliances relating thereto on or about
any such property and no such property has been used as a landfill.

         Section 4.16     BROKERS AND FINDERS.  Other than P&M Corporate
Finance, LLC ("P&M"), no investment banker, broker, finder, or other
intermediary: (a) has been retained by or is authorized to act on behalf of
Stoll or the Stoll Shareholders; (b) has submitted the transactions
contemplated by this Agreement to Stoll or the Stoll Shareholders; or (c) is or
might be entitled to any fee, commission, or other payment from Stoll or any
Stoll Shareholder as a direct or indirect result of the transactions
contemplated by this Agreement.  The Stoll Shareholders shall indemnify Unimag
against any amounts payable to P&M.

         Section 4.17     LEGAL PROCEEDINGS.  Except as described in Schedule
4.17:  (a) there are no (and over the last three years there have been no)
Actions pending or, to the best knowledge of Stoll and the Stoll Shareholders,
threatened against or relating to Stoll (or any of its officers, directors,
shareholders, agents, or representatives in connection with the business or
affairs of Stoll), before





                                       18
<PAGE>   25



any federal, state, local, or foreign court or governmental body in which the
amount in dispute exceeds (or exceeded) $25,000 or which has or could result in
liability or loss for Stoll or any Stoll Shareholder of more than $25,000; and
(b) to the best knowledge of Stoll and the Stoll Shareholders, there exist no
disputes, conflicts, or circumstances providing the basis for a dispute or
conflict which could reasonably be expected to result in any such Action.
There are no Actions pending or, to the best knowledge of Stoll and the Stoll
Shareholders, threatened for the purpose of enjoining or preventing this
Agreement or any other transaction contemplated by this Agreement or otherwise
challenging the validity or propriety of the transactions contemplated by this
Agreement.  Except as disclosed in Schedule 4.17, Stoll is not subject to any
judgment, order or decree, or any governmental restriction, which has a
reasonable probability of having a material adverse effect on the business
operations, assets, properties, condition (financial or otherwise), or
prospects of Stoll.

         Section 4.18     ERISA.

                          (a)     Schedule 4.18(a) identifies each "employee
         benefit plan," as defined in Section 3(3) of the Employee Retirement
         Income Security Act of 1974 ("ERISA") which (i) is subject to any
         provision of ERISA, and (ii) is or was at any time during the last 5
         years maintained, administered, or contributed to by Stoll or any
         affiliate (as defined below) and covers any employee or former
         employee of Stoll or any affiliate or under which Stoll or any
         affiliate has any liability.  Copies of such plans (and, if
         applicable, related trust agreements) and all amendments thereto have
         been furnished to Unimag together with the three most recent annual
         reports (Form 5500 and all related schedules) and actuarial valuation
         reports, if any, prepared in connection with any such plan.  Such
         plans are referred to collectively herein as the "Employee Plans".
         For purposes of this section, "affiliate" of any person or entity
         means (A) any other person or entity which, together with such person
         or entity, would be treated as a single employer under Section 414 of
         the Internal Revenue Code of 1986, as amended (the "Code"), or (B) is
         an "affiliate," whether or not incorporated, as defined in Section
         407(d)(7) of ERISA, of such person or entity.  The only Employee Plans
         which individually or collectively would constitute an "employee
         pension benefit plan" as defined in Section 3(2) of ERISA (the
         "Pension Plans") are identified as such on Schedule 4.18(a).

                          (b)     Except as set forth in Schedule 4.18(b), no
         Employee Plan constitutes a "multiemployer plan," as defined in
         Section 3(37) of ERISA, or a "defined benefit plan," as defined in
         Section 3(35) and subject to Title IV of ERISA, nor does Stoll have
         any obligation to create, maintain, or contribute to any such
         "multiemployer plan" or "defined benefit plan".  No Employee Plan is
         maintained in connection with any trust described in Section 501(c)(9)
         of the Code.  No "accumulated funding deficiency," as defined in
         Section 412 of the Code, has been incurred with respect to any
         Employee Plan, whether or not waived.  Full payment has been made of
         all amounts which Stoll is required to have paid as contributions to
         or benefits under any Employee Plan as of the end of the most recent
         fiscal year thereof, and there are no unfunded obligations under any
         Employee Plan.  Stoll knows of no "reportable event," within the
         meaning of Section


                                       19
<PAGE>   26



         4043 of ERISA, and no event described in Section 4041, 4042, 4062 or
         4063 of ERISA has occurred in connection with any Employee Plan.  No
         condition exists and no event has occurred which could constitute
         grounds for termination of any Employee Plan, and neither Stoll nor
         any of its affiliates has incurred any material liability under Title
         IV of ERISA arising in connection with the termination of, or complete
         or partial withdrawal from, any plan covered or previously covered by
         Title IV of ERISA.  Nothing done or omitted to be done and no
         transaction or holding of any asset under or in connection with any
         Employee Plan has or will make Stoll, or any officer or director of
         Stoll, subject to any liability under Title I of ERISA or liable for
         any tax pursuant to Section 4975 of the Code.  There is no pending or,
         to the best knowledge of Stoll and the Stoll Shareholders, threatened
         litigation, arbitration, disputed claim, adjudication, audit,
         examination, or other proceeding with respect to any Employee Plan or
         any fiduciary or administrator thereof in their capacities as such.

                          (c)     Except as set forth in Schedule 4.18(c), each
         Employee Plan which is intended to be qualified under Section 401(a)
         of the Code is, to the best knowledge of Stoll and the Stoll
         Shareholders, so qualified and has been so qualified during the period
         from its adoption to date, and each trust forming a part thereof is
         exempt from tax pursuant to Section 501(a) of the Code.  Stoll has
         furnished to Unimag copies of the most recent Internal Revenue Service
         determination letters with respect to each such plan for which it is
         the plan sponsor.  Except as set forth in Schedule 4.18(c), to the
         best knowledge of Stoll and the Stoll Shareholders, each Employee Plan
         has been maintained in compliance with its terms and the requirements
         prescribed by any and all statutes, orders, rules, and regulations,
         including but not limited to ERISA and the Code, which are applicable
         to such plan.

                          (d)     Except as set forth in Schedule 4.18(d),
         there is no contract, agreement, plan, or arrangement covering any
         employee or former employee of Stoll or any affiliate that,
         individually or collectively, could give rise to the payment of any
         amount that would not be deductible pursuant to the terms of the Code.

                          (e)     Schedule 4.18(e) identifies each employment,
         severance, or other similar contract, arrangement, or policy and each
         plan or arrangement (written or oral) providing for insurance coverage
         (including any self-insured arrangements), workers' compensation,
         disability benefits, severance benefits, supplemental unemployment
         benefits, vacation benefits, retirement benefits, or for deferred
         compensation, profit-sharing, bonuses, stock options, stock
         appreciation, or other forms of incentive compensation or
         post-retirement insurance, compensation, or benefits which (i) is not
         an Employee Plan, (ii) is entered into, maintained, or contributed to,
         as the case may be, by Stoll or any of its affiliates, and (iii)
         covers any employee or former employee of Stoll or any of its
         affiliates.  Such contracts, plans, and arrangements as are described
         above, copies or descriptions of which have been furnished previously
         to Unimag, are referred to collectively herein as the "Benefit
         Arrangements."  Each Benefit Arrangement has been maintained in
         substantial


                                       20
<PAGE>   27



         compliance with its terms and with requirements prescribed by any and
         all statutes, orders, rules, and regulations that are applicable to
         such Benefit Arrangement.

                          (f)     Except as set forth in Schedule 4.18(f),
         there is no liability in respect of post-retirement health and medical
         benefits for current or retired employees of Stoll or any of its
         affiliates.  Except as set forth in Schedule 4.18(f), Stoll has
         reserved its right to amend or terminate any Employee Plan or Benefit
         Arrangement providing health or medical benefits in respect of any
         active employee of Stoll under the terms of any such plan and
         descriptions thereof given to employees.  With respect to any of
         Stoll's Employee Plans which are "group health plans" under Section
         4980B of the Code and Section 607(1) of ERISA, there has been
         substantial compliance with all requirements imposed thereunder .

                          (g)     Except as set forth in Schedule 4.18(g),
         there has been no amendment to, written interpretation, or
         announcement (whether or not written) by Stoll or any of its
         affiliates relating to any Employee Plan or Benefit Arrangement which
         would increase the expense of maintaining such Employee Plan or
         Benefit Arrangement above the level of the expense incurred in respect
         thereof for the fiscal year ended immediately prior to the Closing
         Date.

                          (h)     Except as set forth in Schedule 4.18(h),
         Stoll is not a party or subject to any union contract or any material
         employment contract or arrangement providing for annual future
         compensation of more than $25,000 to any officer, consultant, director
         or employee, except for employment agreements to be entered into as
         provided in Section 6.1(g).

                          (i)     Except as set forth in Schedule 4.18(i), the
         execution, delivery, and consummation of the transactions contemplated
         by this Agreement do not constitute a triggering event under any
         Employee Plan, whether or not legally enforceable, which (either alone
         or upon the occurrence of any additional or subsequent event) will or
         may result in any payment (of severance pay or any other type),
         acceleration, increase in vesting, or increase in benefits to any
         current or former participant, employee, or director of Stoll.

                          (j)     Any reference to ERISA or the Code or any
         section thereof shall be construed to include all amendments thereto
         and applicable regulations and administrative rulings issued
         thereunder.

         Section 4.19     CONTRACTS.  Schedule 4.19 lists and briefly describes
all contracts, agreements, leases, arrangements, and understandings (written or
oral) ("Contracts") to which Stoll is a party and which fall within any of the
following categories:  (a) Contracts with any of Stoll's top 20 customers based
on Stoll's revenues for the 12-month period ended June 30, 1996; (b) Contracts
not entered into in the ordinary course of Stoll's business (including without
limitation Contracts with any present or former shareholder, director, or
officer of Stoll, or any person related by blood or marriage to any such
person, or any person controlling, controlled by, or under common


                                       21
<PAGE>   28



control with any such person, or with any employee, agent, or consultant of
Stoll not terminable at will); (c) Contracts which are service contracts
(excluding contracts for delivery services entered into in the ordinary course
of business) or equipment leases involving payments by Stoll of more than
$10,000 per year; (d) Contracts containing covenants or restrictions purporting
to limit the freedom of Stoll to compete in any line of business in any
geographic area or to employ or otherwise engage any person; (e) Contracts
which extend beyond one year, unless cancelable on 60 or fewer days' notice
without any liability, penalty, or premium; (f) Contracts which relate to any
borrowings or guarantees in excess of $25,000; (g) Contracts containing any
obligation or commitment which limits the freedom of Stoll to sell, lease, or
otherwise distribute any product or customer information; or (h) Contracts
which are not listed above but which are material to the condition (financial
or otherwise), operations, assets, prospects, or business of Stoll.  All such
Contracts are valid and binding and in full force and effect, and, to the best
knowledge of Stoll and the Stoll Shareholders, enforceable in accordance with
their respective terms in all material respects.  Except as set forth in
Schedule 4.19, neither Stoll nor, to the best knowledge of Stoll and the Stoll
Shareholders, any other party thereto, is in violation of, in default in
respect of, nor, to the best knowledge of Stoll and the Stoll Shareholders, has
there occurred an event or condition which, with the passage of time or giving
of notice (or both) would constitute a default under any such Contract.

         Section 4.20     ACCOUNTS RECEIVABLE.  Except as set forth in Schedule
4.20, all accounts and notes receivable (customer, vendor, and other) of Stoll
as of June 30, 1996, are and will be collectible in full, after application of
a reserve for uncollectible accounts determined in accordance with generally
accepted accounting principles, and are and will be valid and subsisting
(unless previously paid) and represent and will represent sales actually made
(net of all applicable credits and rebates) in the ordinary and usual course of
business consistent with past practices.

                          From the date of this Agreement through the Closing
Date, no customer or vendor accounts receivable of Stoll will be converted to
notes receivable or written off without the prior written consent of Unimag.

         Section 4.21     NO CONFLICT OR DEFAULT.  Except as set forth on
Schedule 4.21, neither the execution and delivery of this Agreement by Stoll or
the Stoll Shareholders, nor compliance by Stoll and the Stoll Shareholders with
the terms and provisions of this Agreement, including without limitation the
consummation of the transactions contemplated by this Agreement, will:  (a)
violate any Applicable Laws or Permits; (b) conflict with or result in the
breach of any term, condition, or provision of (i) the articles of
incorporation, code of regulations, or other organizational document of Stoll
or (ii) any material agreement, deed, contract, undertaking, mortgage,
indenture, writ, order, decree, restriction, legal obligation, or instrument to
which Stoll or any Stoll Shareholder is a party or by which Stoll or any Stoll
Shareholder or any of their respective assets or properties are or may be bound
or affected; (c) constitute a default (or an event which, with the giving of
notice, the passage of time, or both, would constitute a default) thereunder;
(d) result in the creation or imposition of any lien, security interest, charge
or encumbrance, or restriction of any nature whatsoever with respect to any
material properties or assets of





                                       22
<PAGE>   29



Stoll or any Stoll Shareholder; or (e) give to others any interest or rights,
including rights of termination, acceleration, or cancellation in or with
respect to any of the material properties, assets, contracts, or business of
Stoll.

         Section 4.22     BOOKS OF ACCOUNT; RECORDS.  Stoll's general ledgers,
stock record books, minute books and other material records relating to the
assets, properties, contracts, and outstanding legal obligations of Stoll are,
in all material respects, complete and correct, and have been maintained in
accordance with good business practices and the matters contained therein are,
to the extent required by generally accepted accounting principles, accurately
reflected in the Reviewed Statements, except as may be set forth in Section
4.6.

         Section 4.23     EMPLOYEES AND COMPENSATION.  Schedule 4.23 lists and
describes the current compensation of the five most highly compensated managers
of Stoll and any other employee of Stoll whose total current salary and bonus
exceeds $50,000.  Except as disclosed in Schedule 4.23:  (a) there are no other
forms of compensation paid to any such employee of Stoll; (b) the amounts
accrued or to be accrued on the books and records of Stoll for vacation pay,
sick pay, and all commissions and other fees payable to agents, salespersons
and representatives of Stoll will be adequate to cover Stoll's liabilities for
all such items; (c)  Stoll has not become obligated, directly or indirectly, to
any shareholder, director, or officer of Stoll or any person related to any
such person by blood or marriage, except for current liability for such
compensation; and (d) to the best knowledge of Stoll and the Stoll
Shareholders, no shareholder, director, officer, agent, employee, or
representative of Stoll or any person related to such person by blood or
marriage holds any position or office with or has any material financial
interest, direct or indirect, in any supplier, customer, or account of, or
other outside business which has material transactions with, Stoll.  Neither
Stoll nor any Stoll Shareholder has any agreement or understanding with any
shareholder, director, officer, agent, employee, or representative of Stoll
which would influence any such person not to become associated with Unimag from
and after the Closing or not to serve Stoll after the Closing in a capacity
similar to the capacity presently held.

         Section 4.24     LABOR RELATIONS.  Except as set forth in Schedule
4.24, there is no unfair labor practice complaint against Stoll pending before
the National Labor Relations Board.  Except as set forth in Schedule 4.24,
Stoll is not a party to or bound by any collective bargaining agreement and
there is no labor strike, dispute, slowdown or stoppage, or any union
organizing campaign, actually pending or, to the best knowledge of Stoll and
the Stoll Shareholders, threatened against or involving Stoll.  Except as set
forth in Schedule 4.24, no labor grievance has been filed against Stoll in the
last three years, and no arbitration proceeding has arisen out of or under a
collective bargaining or other labor agreement and is pending and no claim
therefor has been asserted.  Except as set forth in Schedule 4.24, no
collective bargaining or other labor agreement is currently being negotiated by
Stoll and no union or collective bargaining unit represents any of Stoll's
employees.  Stoll has not experienced any work stoppage or other material labor
difficulty during the past five years.





                                       23
<PAGE>   30



         Section 4.25     CUSTOMERS AND SUPPLIERS.  Except as set forth in
Schedule 4.25, no supplier of Stoll has indicated that it shall stop, or
decrease the rate of, or substantially increase its fees for, supplying
products or services to Stoll either prior to, or following the consummation
of, the Closing.  Schedule 4.25 sets forth a list of all customers which have
terminated their relationships with Stoll since September 30, 1995, or have
notified Stoll or the Stoll Shareholders since September 30, 1995, that they
intend to terminate their relationships with Stoll.  Except as set forth in
Schedule 4.25, Stoll and the Stoll Shareholders do not know of any customers of
Stoll which alone or in the aggregate comprise more than 1% of actual
annualized sales as shown in the Reviewed Statements, which have indicated that
they are considering or planning to (a) discontinue being customers of Stoll,
(b) discontinue being customers of Unimag or Stoll after the Escrow Closing or
the Closing, or (c) substantially decrease the amount of their purchasing from
Stoll or Unimag or otherwise materially alter the terms of such purchasing
either before or after the Closing.

         Section 4.26     SPECIAL TERMS; PRODUCT WARRANTIES.  Schedule 4.26
sets forth the terms and conditions of any credit, discount, or other terms
given by Stoll to any customer outside the usual and ordinary course of
business.

         Section 4.27     BUSINESS OF STOLL.  Stoll is and since 1938 has been
engaged in the Wholesale Periodical Business and is presently engaged in no
other business whatsoever except as may be incidental to the foregoing.

         Section 4.28     INVESTMENT REPRESENTATION.  Each of the Stoll
Shareholders: (a) represents that such Stoll Shareholder owns beneficially and
of record the number of Stoll Shares set forth opposite such Stoll
Shareholder's name on Schedule 4.2; and (b) acknowledges, represents, and
warrants to Unimag that (i) such Stoll Shareholder is an "accredited investor,"
as that term is defined in Regulation D, because he or she has a net worth at
this time in excess of $1 million or had income in each of the two most recent
years in excess of $200,000 and has a reasonable expectation of reaching the
same income level in the current year, or, in the case of a Stoll Shareholder
that is a trust, because such trust has total assets in excess of $5,000,000,
was not formed for the purpose of the transactions contemplated by this
Agreement, and the investment decision respecting the Unimag Shares and Unimag
Debentures will be directed by a person who has such knowledge and experience
in financial and business matters that he or she is capable of evaluating the
merits and risks of an investment in the Unimag Shares and Unimag Debentures,
(ii) such Stoll Shareholder has been provided the opportunity to ask questions
and receive answers from Unimag concerning the business operations and
financial condition of Unimag and the terms and conditions of the transactions
described in this Agreement, and to obtain any additional information necessary
to verify the accuracy of information provided to such Stoll Shareholder by
Unimag, and (iii) is acquiring the Unimag Shares and Unimag Debentures to be
issued pursuant to this Agreement for such Stoll Shareholder's own accounts for
investment only and not with a view to the distribution thereof.





                                       24
<PAGE>   31



         Section 4.29     SECTION 351 EXCHANGE.  It is the intention of Stoll
and the Stoll Shareholders to treat the acquisition of Stoll pursuant to this
Agreement, along with other exchanges and acquisitions occurring before and
after the closing of the transactions contemplated by this Agreement, as an
exchange under Section 351 of the Code, subject to the rules of Section 351 of
the Code and the regulations promulgated thereunder applicable to the receipt
and taxability of "boot" (within the meaning of such rules). Stoll and the
Stoll Shareholders shall be solely responsible for evaluating (and determining
the appropriate methods required for reporting) all federal, state, and local
income and other tax consequences to each of them which will and may result
from the transactions contemplated by this Agreement.

                                   ARTICLE 5
                            COVENANTS OF THE PARTIES

         Section 5.1      MUTUAL COVENANTS.

                          (a)     General.  Each Party shall use all reasonable
         efforts to take all actions and do all things necessary, proper, or
         advisable to consummate the Exchange and the other transactions
         contemplated by this Agreement, including without limitation using all
         reasonable efforts to cause the conditions set forth in Article 6 of
         this Agreement for which such Party is wholly or partially responsible
         to be satisfied as soon as reasonably practicable and to prepare,
         execute, acknowledge or verify, deliver, and file such additional
         documents, and take or cause to be taken such additional actions, as
         any other Party may reasonably request.

                          (b)     HSR Filings.  The Parties shall cooperate
         with each other with respect to the preparation and filing of any
         Notification and Report Forms and related materials that they may be
         required to file with the Federal Trade Commission and the Antitrust
         Division of the United States Department of Justice under the HSR Act
         with respect to the Exchange and shall promptly make any further
         filings pursuant the HSR Act that may be necessary, proper, or
         advisable.

                          (c)     Other Governmental Matters.  Each Party shall
         use all reasonable efforts to take any additional action that may be
         necessary, proper, or advisable in connection with any other notices
         to, filings with, and authorizations, consents and approvals of any
         court, administrative agency or commission, or other governmental
         authority or instrumentality that it may be required to give, make, or
         obtain.

                          (d)     Tax-Free Treatment.  Each of the Parties
         shall use all reasonable efforts to cause the Exchange to constitute
         (along with other exchanges and acquisitions occurring before and
         after the Exchange) a tax-free exchange under Section 351 of the
         Code, subject to the rules of Section 351 of the Code and the
         regulations promulgated thereunder applicable to the receipt and
         taxability of "boot" (within the meaning of such rules). Each of the
         Parties shall be solely responsible for evaluating (and determining
         the


                                       25
<PAGE>   32



         appropriate methods required for reporting) all federal, state, and
         local income and other tax consequences to each such Party which will
         and may result from the transactions contemplated by this Agreement.

         Section 5.2      COVENANTS OF STOLL AND THE STOLL SHAREHOLDERS.  Stoll
and the Stoll Shareholders, jointly and severally, covenant and agree that:

                          (a)     Conduct of Business.  Except as otherwise
         expressly contemplated by this Agreement, from the date of this
         Agreement until the Closing (the "Pre-Exchange Period"):  (i) neither
         Stoll nor any Stoll Shareholder shall take or permit to be taken any
         action or do or permit to be done anything in the conduct of the
         business of Stoll, or otherwise, that would be contrary to or in
         breach of any of the terms or provisions of this Agreement or which
         would cause any of their representations and warranties contained in
         this Agreement to be or become untrue in any material respect; (ii)
         Stoll shall conduct its business in the ordinary course consistent
         with past practices; (iii) Stoll and the Stoll Shareholders shall
         permit Unimag to manage and oversee the business operations of Stoll
         as provided in Section 5.3(b) and consistent with the terms and
         conditions of the Joint Operating Agreement between Unimag and Stoll
         dated July 3, 1996 (the "Joint Operating Agreement"); and (iv) Stoll
         and the Stoll Shareholders shall use all reasonable efforts to assist
         Unimag in preserving the business organization intact, keeping
         available to Stoll and Unimag the present service of Stoll's
         employees, and preserving for Stoll and Unimag the goodwill of Stoll's
         suppliers, customers, and others with whom business relationships
         exist.  Without limiting the generality of the foregoing, during the
         Pre-Exchange Period, except as otherwise expressly contemplated by
         this Agreement or with the prior written consent of Unimag, Stoll
         shall not:

                                  (A)      Adopt or propose any change in its
                          articles of incorporation or code of regulations;
                          adjust, split, combine, or  reclassify any of its
                          capital stock; or make any other changes in its
                          authorized or issued capital stock;

                                  (B)      Redeem, purchase, or otherwise
                          acquire any shares of its capital stock; grant any
                          person or entity any right to acquire any shares of
                          its capital stock; issue, deliver, sell, or agree to
                          issue, deliver, or sell, any additional shares of its
                          capital stock or any other securities; or enter into
                          any agreement or arrangement with respect to the sale
                          or voting of its shares of capital stock;

                                  (C)      Merge or consolidate with any other
                          person or entity or acquire a material amount of
                          assets of any other person or entity except for the
                          acquisition of inventory in the ordinary course of
                          business consistent with past practices;

                                  (D)      Sell, lease, license, pledge,
                          encumber, or otherwise dispose of any operating
                          assets other than sales of inventory in the ordinary
                          course of business consistent with past practices;


                                       26
<PAGE>   33



                                  (E)      Incur, create, assume, or otherwise
                          become liable for any indebtedness other than
                          indebtedness incurred in the ordinary course of
                          business consistent with past practices;

                                  (F)      Except for those arrangements
                          disclosed in Schedule 5.2(a), enter into or modify
                          any employment, severance, termination, or similar
                          agreement or arrangement with, or grant any bonuses,
                          salary increases, severance, or termination pay to,
                          any officer, director, consultant, or employee;

                                  (G)      Adopt, amend, or terminate any
                          employee benefit plan or increase, amend, or
                          terminate any benefits to officers, directors,
                          consultants, or employees;

                                  (H)      Modify in any material way or
                          terminate any of the contracts listed or required to
                          be listed in Schedule 4.19, except in the ordinary
                          course of business consistent with past practices;

                                  (I)      Except as disclosed in Schedule
                          4.17, settle any claims, litigation, or actions,
                          whether now pending or hereafter made or brought,
                          unless such settlement does not involve a payment by
                          Stoll of more than $25,000;

                                  (J)      Engage in any transaction, or enter
                          into any agreement, contract, lease, or other
                          arrangement or understanding, with any affiliate of
                          Stoll, except for transactions expressly permitted by
                          this Agreement; or

                                  (K)      Agree or commit to do any of the
                          foregoing;

         provided, however, that nothing in this Section 5.2(a) shall prohibit
         Stoll from (1) transferring to the Stoll Shareholders or their
         affiliates real estate, affiliate accounts receivable, affiliate notes
         receivable, airplanes and life insurance policies which are not
         necessary for the conduct of ordinary business operations, or from (2)
         entering into any financial or deferred compensation arrangements with
         any employee of Stoll, as long as such arrangements are disclosed on
         the books and records of Stoll.  Any such transfers and compensation
         arrangements shall be utilized in determining the actual Tangible Net
         Worth of Stoll in connection with the valuation adjustment provided
         for in Section 2.1(b).

                          (b)     Exclusive Rights.  Neither Stoll nor any
         Stoll Shareholder shall, directly or indirectly, solicit (including
         without limitation by way of furnishing or making available any
         non-public information concerning the business, properties, or assets
         of Stoll) or engage in negotiations or discussions with, disclose any
         of the terms of this Agreement to, accept any offer from, furnish any
         information to, or otherwise cooperate, assist, or participate with
         any person or organization (other than Unimag and its representatives)
         regarding any Acquisition Proposal (defined below), except that any
         person or entity making an Acquisition Proposal may be informed of the
         restrictions contained in this sentence.  Stoll and the Stoll
         Shareholders shall notify Unimag promptly by telephone,





                                       27
<PAGE>   34



         and thereafter promptly confirm in writing, if any such information is
         requested from, or any Acquisition Proposal is received by, Stoll or
         any of the Stoll Shareholders.  For purposes of this Agreement,
         "Acquisition Proposal" shall mean any offer or proposal received by
         Stoll or any Stoll Shareholder prior to the Closing regarding the
         acquisition by purchase, merger, lease, or otherwise of any capital
         stock of Stoll, the business of Stoll, or any material assets,
         customer relationships, or other operations of Stoll.

                          (c)     Access to Records and Other Due Diligence.
         During the Pre-Exchange Period, Stoll shall: (i) make or cause to be
         made available to Unimag and its representatives, attorneys,
         accountants, and agents, for examination, inspection, and review, the
         assets and property of Stoll and all books, contracts, agreements,
         commitments, records, and documents of every kind relating to Stoll's
         business, and shall permit Unimag and its representatives, attorneys,
         accountants and agents to have access to the same at all reasonable
         times, including without limitation access to all tax returns filed
         and in preparation and all review and other accounting work papers of
         Coopers & Lybrand LLP and all reports to management and related
         responses; and (ii) permit representatives of Unimag to interview
         suppliers, customers, and personnel of Stoll, provided, however, that
         a Stoll representative shall be entitled to be present at and
         participate in each such interview.

                          (d)     Disclosures.  After the date of this
         Agreement, neither Stoll nor any Stoll Shareholder shall:  (i)
         disclose to any person, association, firm, corporation or other entity
         (other than Unimag or those designated in writing by Unimag) in any
         manner, directly or indirectly, any proprietary information or data
         relevant to the business of Stoll, whether of a technical or
         commercial nature; or (ii) use, or permit or assist, by acquiescence
         or otherwise, any person, association, firm, corporation, or other
         entity (other than Unimag or those designated in writing by Unimag) to
         use, in any manner, directly or indirectly, any such information or
         data, excepting only use of such data or information as is at the time
         generally known to the public and which did not become generally known
         through any breach of any provision of this section by Stoll or any
         Stoll Shareholder.  Upon the termination of this Agreement for any
         reason, Stoll shall promptly cause all copies of such information and
         data in its possession, or in the possession of the Stoll
         Shareholders, to be returned to Unimag.

                          (e)     Employee Retention.  Stoll and the Stoll
         Shareholders understand that in Unimag's view it is essential to the
         successful operation of the business of Stoll that Stoll assist Unimag
         in retaining substantially unimpaired Stoll's operating organization.
         During the Pre-Exchange Period, neither Stoll nor any Stoll
         Shareholder shall take any action which would induce any employee or
         representative of Stoll (other than himself or herself) or Unimag not
         to become or continue as an employee or representative of Stoll or
         Unimag.

                          (f)     Dividends and Distributions.  During the
         Pre-Exchange Period, except as permitted in Section 5.2(a), Stoll and
         the Stoll Shareholders shall not permit Stoll to declare, set


                                       28
<PAGE>   35



         aside or pay any dividend or any distribution (in cash or in kind) to
         its shareholders, except cash dividends which shall be paid to the
         Stoll Shareholders at the Closing in an aggregate amount equal to 50%
         of the net taxable income of Stoll for that portion of the fiscal year
         1996, which is allocable to the Stoll Shareholders as shareholders of
         an S corporation.

                          (g)     Notices of Certain Events.  Stoll and the
         Stoll Shareholders shall promptly notify Unimag of:

                                  (i)      Any notice or other communication
                          from any person or entity alleging that the consent
                          of such person or entity is or may be required in
                          connection with the transactions contemplated by this
                          Agreement;

                                  (ii)     Any notice or other communication
                          from any governmental or regulatory agency or
                          authority in connection with the transactions
                          contemplated by this Agreement; and

                                  (iii)    Any actions, suits, claims,
                          investigations, or proceedings commenced or, to the
                          knowledge of Stoll or any Stoll Shareholder,
                          threatened against, relating to, or involving or
                          otherwise affecting Stoll or any Stoll Shareholder,
                          or any of their property which, if in existence on
                          the date of this Agreement would have been required
                          to have been disclosed by Stoll and the Stoll
                          Shareholders pursuant to Section 4.17 or which relate
                          to the consummation of the transactions contemplated
                          by this Agreement.

                          (h)     Title Evidence.  Stoll shall deliver to
         Unimag as soon as practicable after the date of this Agreement title
         opinions, title reports, or other evidence of title, in form and
         substance reasonably satisfactory to Unimag, showing in Stoll
         indefeasible fee simple title in all of the facilities and real
         property owned by Stoll, subject only to such exceptions,
         encumbrances, or other matters as are reasonably satisfactory to
         Unimag.

                          (i)     Audited Financial Statements.  The Stoll
         Shareholders shall deliver to Unimag audited financial statements for
         the fiscal year ended September 30, 1995 (the "1995 Financial
         Statements") within 30 days after the Escrow Closing Date and for the
         nine-month period ended June 30, 1996 within 75 days after the Escrow
         Closing Date. These audited financial statements shall be prepared
         from and shall be in accordance with the books and records of Stoll,
         prepared in conformity with generally accepted accounting principles
         applied on a consistent basis, including without limitation the
         generally accepted accounting principles set forth on Schedule 2.1(b),
         but subject to the exceptions to generally accepted accounting
         principles also set forth on Schedule 2.1(b), and fairly present in
         all material respects the financial condition of Stoll as of the dates
         stated and the results of operations of Stoll for the periods then
         ended in accordance with such practices.  Stoll shall cause Ernst &
         Young LLP to perform the September 30, 1995 audit and Stoll shall pay
         all costs and expenses incurred in connection with such audit. Unimag


                                       29
<PAGE>   36



         shall cause Arthur Andersen LLP to perform the June 30, 1996 audit and
         Unimag shall pay all costs and expenses incurred in connection with
         such audit.

         Section 5.3      COVENANTS OF UNIMAG.  Unimag covenants and agrees
that:

                          (a)     Conduct of Unimag's Business.  Except as
         otherwise expressly contemplated by this Agreement, during the
         Pre-Exchange Period:  (i) Unimag shall not take or permit to be taken
         any action or do or permit to be done anything in the conduct of the
         business of Unimag, or otherwise, that would be contrary to or in
         breach of any of the terms or provisions of this Agreement or which
         would cause any of its representations and warranties contained in
         this Agreement to be or become untrue in any material respect; and
         (ii) Unimag shall conduct its business in the ordinary course
         consistent with past practices.

                          (b)     Joint Operations of Unimag and Stoll.
         Notwithstanding anything in this Agreement to the contrary, from and
         after the Escrow Closing Date, Unimag shall manage and oversee the
         operation of the business of Stoll as if the Exchange had already
         occurred.  Without limiting the generality of the foregoing, such
         management and oversight shall include all of Unimag's rights as to
         such matters set forth in the Joint Operating Agreement.

                          (c)     Consummation of Acquisitions.  Unimag shall
         use all reasonable efforts to take all actions and do all things
         necessary, proper, or advisable to consummate the: (i) acquisition of
         Michiana News Services, Inc., a Michigan corporation ("Michiana"),
         pursuant to and upon the terms and conditions of the Stock Transfer
         and Exchange Agreement among Unimag, Michiana, and all of the
         shareholders of Michiana (the "Michiana Acquisition"); and (ii)
         acquisitions of certain assets and liabilities of Ohio Periodical
         Distributors, Inc., an Ohio corporation, Northern News Company and its
         wholly-owned subsidiary, MacGregor News Agency, Inc., both Michigan
         corporations ("Northern"), Readmor Books, an Ohio corporation, The
         Scherer Company, an Ohio corporation, and Wholesalers Leasing, an Ohio
         corporation (collectively, the "Scherer Companies") pursuant to and
         upon the terms and conditions of the respective Asset Purchase
         Agreements among Unimag, the Scherer Companies, and all of the
         shareholders of the Scherer Companies (the "Scherer Companies
         Acquisitions").  Neither the acquisition agreement for the Michiana
         Acquisition (the "Michiana Acquisition Agreement") nor the acquisition
         agreements for the Scherer Companies Acquisitions (the "Scherer
         Companies Acquisition Agreements") shall be modified or amended, in
         any material respect, without the prior written consent of the Unimag
         Board of Directors, Stoll, and each of the Scherer Companies.  In
         addition to the transferors described in this Section 5.3(c), the
         remainder of the control group (as defined in Section 368(c) of the
         Code) of Unimag is specified in Schedule 1.1.

                          (d)     Confidential Information.  Upon the
         termination of this Agreement for any reason, Unimag shall promptly
         cause all proprietary information or data relevant to the


                                       30
<PAGE>   37



         business of Stoll, whether of a technical, financial or commercial
         nature and whether furnished by Stoll hereunder or otherwise received
         by Unimag, and all copies, extracts and summaries thereof in its
         possession or in the possession of any of its officers, shareholders
         or agents, to be promptly returned to Stoll, except for any such
         information relating to customers of Stoll obtained from Stoll in
         connection with the joint business operations of Unimag and Stoll
         pursuant to the Joint Operating Agreement.

                                   ARTICLE 6
                                   CONDITIONS

         Section 6.1      MUTUAL CONDITIONS TO ESCROW CLOSING.  The obligations
of each of the Parties to complete the Escrow Closing and to consummate the
other transactions contemplated by this Agreement to be completed at the Escrow
Closing shall be subject to fulfillment of all of the following conditions:

                          (a)     Completion of Schedules and Exhibits.  Except
         for the Debenture Agreement attached as Exhibit A and the Employment
         Agreements attached as Exhibits C-1 through C-3, the Parties
         acknowledge that at the time of the execution of this Agreement the
         schedules and exhibits will not be attached. Unimag and Stoll will
         proceed in good faith to finalize the form and content of such
         schedules and exhibits in a manner consistent with the terms and
         conditions of this Agreement and otherwise mutually acceptable to both
         Parties.  Upon finalizing the form and content of such schedules and
         exhibits they will be attached to and become a part of this Agreement
         as if they had been attached to this Agreement at the time of
         execution.

                          (b)     No Adverse Proceeding.  No temporary
         restraining order, preliminary or permanent injunction, or other order
         or decree which prevents the consummation of the Exchange or the other
         transactions contemplated by this Agreement shall have been issued and
         remain in effect, and no statute, rule, or regulation shall have been
         enacted by any state or federal government or governmental agency
         which would prevent the consummation of the Exchange or the other
         transactions contemplated by this Agreement.

                          (c)     Certain Approvals.  Unimag and Stoll each
         shall have filed any Notification and Report Forms and related
         materials that either such Party may be required to file with the
         Federal Trade Commission and the Antitrust Division of the United
         States Department of Justice under the HSR Act with respect to the
         Exchange, and all waiting periods applicable to the consummation of
         the Exchange under the HSR Act shall have expired or been terminated.

                          (d)     Other Governmental Approvals.  Any
         governmental or other approvals or reviews of this Agreement and the
         transactions contemplated by this Agreement required under any
         applicable laws, statutes, orders, rules, regulations, policies or
         guidelines promulgated thereunder, or any governance document of
         Unimag or Stoll shall have been received, except for any filings which
         Unimag must make with the Securities and





                                       31
<PAGE>   38



         Exchange Commission in connection with obtaining approval from
         Unimag's Shareholders of the Exchange and other transactions
         contemplated by this Agreement.

                          (e)     Escrow Closing of Certain Acquisitions. Stoll
         shall have received copies of the final form of the Michiana
         Acquisition Agreement and the Scherer Companies Acquisition
         Agreements, all of which shall be of a form and content substantially
         similar to this Agreement, with the exception that the Scherer
         Companies Acquisition Agreements shall be for the purchase and sale of
         assets.  In additon, Unimag shall have consummated the escrow closings
         of both the Michiana Acquisition and the Scherer Companies Acquisition
         for Northern.

                          (f)     Tax Commentary.  Unimag shall have received a
         tax commentary, dated the Escrow Closing Date, of Arthur Andersen LLP,
         in form and substance satisfactory to Unimag, as to the qualification
         of the Exchange for Unimag as a tax-free exchange under Section 351 of
         the Code, and Unimag shall have delivered a copy of such commentary to
         Stoll.

                          (g)     Employment Agreements. Richard Stoll, Jr.,
         John Heiniger, and Ron Lankerd shall have entered into employment
         agreements with Stoll or Unimag in substantially the form attached to
         this Agreement as Exhibits C-1, C-2 and C-3, and such employment
         agreements shall be in full force and effect as of the Escrow Closing.
         Richard Stoll, Sr. shall have entered into an employment agreement
         with Stoll in substantially the form attached to this Agreement as
         Exhibit C-4, and such employment agreement shall be in full force and
         effect as of the Escrow Closing.

                          (h)     Leases for Certain Real Property Owned by the
         Stoll Shareholdes. Unimag or Stoll shall have entered into a lease
         with Richard Stoll, Sr. for the Indianapolis warehouse leased by Stoll
         from him, in form and substance reasonably satisfactory to Unimag and
         Stoll, and such lease shall be in full force and effect as of the
         Escrow Closing.

         Section 6.2      CONDITIONS TO OBLIGATIONS OF STOLL AND THE STOLL
SHAREHOLDERS TO COMPLETE THE ESCROW CLOSING.  The obligations of Stoll and the
Stoll Shareholders to complete the Escrow Closing and to consummate the other
transactions contemplated by this Agreement to be completed at the Escrow
Closing shall be subject to the fulfillment of all of the following conditions
unless waived by Stoll and the Stoll Shareholders in writing:

                          (a)     Representations and Warranties.  The
         representations and warranties of Unimag set forth in Article 3 of
         this Agreement shall be true and correct in all material respects as
         of the date of this Agreement and as of the Escrow Closing as though
         made at and as of the Escrow Closing.





                                       32
<PAGE>   39



                          (b)     Performance of Agreement.  Unimag shall have
         performed and observed in all material respects all covenants,
         agreements, obligations, and conditions to be performed or observed by
         them under this Agreement at or prior to the Escrow Closing.

                          (c)     Certificate.  Unimag shall have furnished
         Stoll and the Stoll Shareholders with a certificate dated the Escrow
         Closing Date signed by its chairman, president, or any vice president
         to the effect that the conditions set forth in Section 6.2(a) and
         Section 6.2(b) have been satisfied.

                          (d)     Tax Opinion.  Stoll and the Stoll
         Shareholders shall have received the opinion dated the Escrow Closing
         Date, of Ernst & Young LLP, in form and substance satisfactory to
         Stoll and the Stoll Shareholders, as to the qualification of the
         Exchange for the Stoll Shareholders as a tax-free exchange under
         Section 351 of the Code.

                          (e)     Opinion of Counsel.  Stoll and the Stoll
         Shareholders shall have received the legal opinion, dated the Escrow
         Closing Date, of Baker & Hostetler, counsel to Unimag, in
         substantially the form attached to this Agreement as Exhibit B.

                          (f)     Adverse Change and Condition.  There shall
         have been no material adverse change in the properties, assets,
         liabilities, business, results of operations, condition (financial or
         otherwise), or prospects of Unimag since the date of the 10-Q or of
         the Scherer Companies or Stoll since December 31, 1995.

                          (g)     Unimag Shareholder Letters.       As of the
         date of this Agreement, shareholders of Unimag who have the right to
         vote more than 50% of the outstanding Unimag Shares intend to submit
         letters to Unimag indicating they intend to vote in favor of the
         Exchange, the Stoll Acquisition, and the Scherer Companies
         Acquisitions at the Unimag shareholders meeting to be held for that
         purpose.  Copies of these letters will be provided to Stoll by Unimag
         prior to the Escrow Closing.

                          (h)     Due Diligence.  Stoll's completion of its due
         diligence review of Unimag and The Scherer Companies with results
         satisfactory to Stoll on or before August 9, 1996.

                          (i)     Other Documents.  Unimag shall have delivered
         the following items to Stoll:

                                  (i)      Unimag's articles of incorporation,
                          certified by the Ohio Secretary of State as of a date
                          not more than ten days prior to the Escrow Closing
                          Date;

                                  (ii)     A good standing certificate of
                          Unimag, issued by the Ohio Secretary of State as of a
                          date not more than ten days prior to the Escrow
                          Closing Date;





                                       33
<PAGE>   40




                                  (iii)    The code of regulations of Unimag,
                          certified by the secretary of Unimag on the Escrow
                          Closing Date; and

                                  (iv)     Resolutions of the directors of
                          Unimag approving, adopting, and authorizing this
                          Agreement and the transactions contemplated by this
                          Agreement, certified by the secretary of Unimag on
                          the Escrow Closing Date.

         Section 6.3      CONDITIONS TO OBLIGATIONS OF UNIMAG TO COMPLETE THE
ESCROW CLOSING.  The obligations of Unimag to complete the Escrow Closing and
to consummate the other transactions contemplated by this Agreement to be
completed at the Escrow Closing shall be subject to the fulfillment of all of
the following conditions unless waived by Unimag in writing:

                           (a)    Representations and Warranties.  The
         representations and warranties of Stoll and the Stoll Shareholders set
         forth in Article 4 of this Agreement shall be true and correct in all
         material respects as of the date of this Agreement and as of the
         Escrow Closing as though made at and as of the Escrow Closing.

                          (b)     Performance of Agreement.  Stoll and the
         Stoll Shareholders shall have performed and observed in all material
         respects all covenants, agreements, obligations, and conditions to be
         performed or observed by them under this Agreement at or prior to the
         Escrow Closing.

                          (c)     Certificate.  Stoll shall have furnished
         Unimag with a certificate dated the Escrow Closing Date signed on its
         behalf by its chairman, president or any vice president to the effect
         that the conditions set forth in Section 6.3(a) and Section 6.3(b)
         have been satisfied.

                          (d)     Opinion of Counsel.  Unimag shall have
         received the legal opinion, dated the Escrow Closing Date, of Eastman
         & Smith, counsel to Stoll and the Stoll Shareholders, substantially in
         the form attached to this Agreement as Exhibit D.

                          (e)     Books and Records.  Stoll shall have
         delivered to Unimag all corporate books and records and other
         materials of Stoll, including without limitation stock books and
         ledgers, minute books, bank account lists, tax returns, and financial
         and operational records and materials.

                          (f)     Third Party Consents.  Unimag shall have
         received all necessary customer, vendor, and other third party
         consents and approvals of this Agreement and the transactions
         contemplated by this agreement

                          (g)     Adverse Change and Condition.  There shall
         have been no material adverse change in the properties, assets,
         liabilities, business, results of operations, condition (financial or
         otherwise) or prospects of Stoll from that reflected in the Reviewed
         Statements.





                                       34
<PAGE>   41



                          (h)     Other Documents.  Stoll shall have delivered
         the following items to Unimag:

                                  (i)      Stoll's articles of incorporation,
                          certified by the Ohio Secretary of State as of a date
                          not more than ten days prior to the Escrow Closing
                          Date;

                                  (ii)     A good standing certificate of
                          Stoll, issued by the Ohio Secretary of State as of a
                          date not more than ten days prior to the Escrow
                          Closing Date;

                                  (iii)    The code of regulations of Stoll,
                          certified by the secretary of Stoll on the Escrow
                          Closing Date; and

                                  (iv)     The resolutions of the shareholders
                          and directors of Stoll approving, adopting, and
                          authorizing this Agreement and the transactions
                          contemplated by this Agreement, certified by the
                          secretary of Stoll on the Escrow Closing Date.

                          (i)     Due Diligence.  Unimag's completion of its
         due diligence review with results satisfactory to Unimag on or before
         August 9, 1996.

         Section 6.4      DOCUMENT ESCROW AGREEMENT; UNIMAG SHAREHOLDER
APPROVAL.  Upon the satisfaction or waiver of all of the conditions set forth
in Section 6.1, 6.2, and 6.3, the Parties shall hold the Escrow Closing
at which the Parties and Baker & Hostetler shall execute and deliver the
document escrow agreement in the form attached to this Agreement as Exhibit E
(the "Document Escrow Agreement").  The Document Escrow Agreement shall
provide, among other things, that at the Escrow Closing this Agreement and all
of the Additional Documents shall be deposited with Baker & Hostetler to be
held pursuant to the terms of the Document Escrow Agreement and that upon the
escrow closing of certain acquisitions and the approval of the Exchange by
Unimag's shareholders, this Agreement and the Additional Documents shall be
released and delivered to the appropriate Party at the Closing and the Exchange
and other transactions contemplated by this Agreement shall be consummated.

         Section 6.5      MUTUAL CONDITIONS TO CONSUMMATE THE EXCHANGE.  Upon
the execution and delivery of the Document Escrow Agreement, the obligation of
each of the Parties to consummate the Exchange and the other transactions
contemplated by this Agreement shall be subject to the fulfillment of both of
the following conditions:

                          (a)     Escrow Closing of Remaining Scherer Companies
         Acquisitions.  Unimag shall have consummated the escrow closings of
         all of the Scherer Companies Acquisitions (except for the escrow
         closing for the acquisition of Northern which was closed into escrow
         prior to the Escrow Closing under this Agreement).  Such escrow
         closings shall be completed no later than August 31, 1996, and shall
         be substantially similar to the Escrow Closing under this Agreement.


                                       35
<PAGE>   42




                          (b)     Unimag Shareholder Approval.  The Exchange,
         the Stoll Acquisition, and the Scherer Companies Acquisitions shall
         have been approved by the affirmative vote of the shareholders of
         Unimag to the extent such approval is required by the provisions of
         Ohio Revised Code Chapter 1701 and Unimag's articles of incorporation.

                                   ARTICLE 7
                           TERMINATION AND AMENDMENT

         Section 7.1      TERMINATION.

                          (a)     Termination by Stoll and the Stoll
         Shareholders.  This Agreement may be terminated and canceled prior to
         the Closing by Stoll and the Stoll Shareholders if: (i) (A) any of the
         representations or warranties of Unimag contained in this Agreement
         shall prove to be inaccurate in any material respect, or any covenant,
         agreement, obligation, or condition to be performed or observed by
         Unimag under this Agreement has not been performed or observed in any
         material respect at or prior to the time specified in this Agreement,
         and (B) such inaccuracy or failure shall not have been cured within 15
         business days after receipt by Unimag of written notice of such
         occurrence from Stoll and the Stoll Shareholders; (ii) any permanent
         injunction or other order of a court or other competent authority
         preventing consummation of the Exchange or any other transaction
         contemplated by this Agreement shall have become final and
         nonappealable; (iii) so long as Stoll and the Stoll Shareholders are
         not in material breach of any representation, warranty, covenant, or
         agreement, if the Escrow Closing has not occurred on or before August
         31, 1996; or (iv) so long as Stoll and the Stoll Shareholders are not
         in material breach of any representation, warranty, covenant, or
         agreement, if the Closing has not occurred on or before December 31,
         1996.

                          (b)     Termination by Unimag.  This Agreement may be
         terminated and canceled at any time prior to the Closing by Unimag if:
         (i) (A) any of the representations or warranties of Stoll or any Stoll
         Shareholder contained in this Agreement shall prove to be inaccurate
         in any material respect, or any covenant, agreement, obligation, or
         condition to be performed or observed by Stoll or any Stoll
         Shareholder under this Agreement has not been performed or observed in
         any material respect at or prior to the time specified in this
         Agreement, and (B) such inaccuracy or failure shall not have been
         cured within 15 business days after receipt by Stoll and the Stoll
         Shareholders of written notice of such occurrence from Unimag; (ii)
         any permanent injunction or other order of a court or other competent
         authority preventing consummation of the Exchange or any other
         transaction contemplated by this Agreement shall have become final and
         nonappealable; (iii) so long as Unimag is not in material breach of
         any representation, warranty, covenant, or agreement, if the Escrow
         Closing has not occurred on or before August 31, 1996; or (iv) so long
         as Unimag is not in material breach of any representation, warranty,
         covenant, or agreement, if the Closing has not occurred on or before
         December 31, 1996.





                                       36
<PAGE>   43




         Section 7.2      AMENDMENT.  This Agreement may be amended by the
Parties, by action taken or authorized by their respective boards of directors
(to the extent such action or authorization is required by law), at any time
before or after adoption of this Agreement by the Stoll Shareholders and Unimag
Shareholders, but, after such adoption, no amendment shall be made which by law
requires further adoption by the Stoll Shareholders or Unimag Shareholders
without such further adoption.  Notwithstanding the foregoing, this Agreement
may not be amended except by an instrument in writing signed by each of the
Parties.

         Section 7.3      EXTENSION; WAIVER.  At any time prior to the Escrow
Closing or Closing, as the case may be, Unimag (with respect to Stoll and the
Stoll Shareholders) and Stoll (with respect to Unimag) may, to the extent
legally allowed: (a) extend the time for the performance of any of the
obligations or other acts of such Party; (b) waive any inaccuracies in the
representations and warranties contained in this Agreement or in any document
delivered pursuant hereto; or (c) waive compliance with any of the agreements
or conditions contained in this Agreement.  Any agreement on the part of a
Party to any such extension or waiver shall be valid only if set forth in a
written instrument signed by such Party.

                                   ARTICLE 8
                                INDEMNIFICATION

   Section 8.1      SURVIVAL OF REPRESENTATIONS, WARRANTIES, COVENANTS, AND
AGREEMENTS.

                          (a)     Notwithstanding any investigation conducted
         at any time with regard thereto by or on behalf of any Party, all
         representations, warranties, covenants and agreements of Stoll, the
         Stoll Shareholders and Unimag in this Agreement and in the Document
         Escrow Agreement shall survive the execution, delivery, and
         performance of this Agreement and the Document Escrow Agreement.  All
         representations and warranties of the Parties set forth in this
         Agreement and in the Document Escrow Agreement shall be deemed to have
         been made again by them at and as of the Escrow Closing.

                          (b)     As used in this Article 8, any reference to a
         representation, warranty, covenant, or agreement contained in any
         section of this Agreement shall include the Schedule relating to such
         section.



         Section 8.2      INDEMNIFICATION BY STOLL SHAREHOLDERS.

                          (a)     Subject to the provisions of this Section 8.2
         and of Section 8.4, below, the Stoll Shareholders, jointly and
         severally, shall indemnify and hold harmless Unimag from and against
         any and all losses, liabilities, damages, demands, claims, suits,
         actions, judgments or causes of action, assessments, costs and
         expenses, including without limitation interest,





                                       37
<PAGE>   44



         penalties, reasonable attorneys' fees, any and all reasonable expenses
         incurred in investigating, preparing, or defending against any
         litigation, commenced or threatened, or any claim whatsoever, and any
         and all amounts paid in settlement of any claim or litigation
         (collectively, "Damages"), asserted against, resulting to, imposed
         upon, or incurred or suffered by Unimag, directly or indirectly, as a
         result of or arising from any material inaccuracy in or breach of any
         of the representations, warranties, covenants, or agreements made by
         the Stoll Shareholders in this Agreement or the Document Escrow
         Agreement (collectively, "Indemnifiable Stoll Claims").

                          (b)     Unimag shall be deemed to have suffered
         Damages arising out of or resulting from the matters referred to in
         Section 8.2(a), above, if the same shall be suffered by any parent,
         subsidiary, or affiliate of Unimag.

                          (c)     The Stoll Shareholders may satisfy any
         obligation of indemnification under this Article 8 by delivery of
         Unimag Shares to Unimag with a value equal to the amount of the
         payment being satisfied.  For purposes of this Section 8.2(c), Unimag
         Shares shall be valued at the greater of (i) $1.50 per share, or (ii)
         their market value at the time the indemnification obligation has been
         finally established.

                          (d)     Notwithstanding anything contained in this
         Agreement to the contrary, the collective indemnification obligations
         of the Stoll Shareholders as a group under this Agreement shall never
         exceed, in the aggregate, the sum of $6,200,000 and no single Stoll
         Shareholder shall have any indemnification obligation in excess of the
         total consideration received by such Stoll Shareholder in exchange for
         his or her Stoll Shares.

         Section 8.3      INDEMNIFICATION BY UNIMAG.

                          (a)     Unimag shall indemnify and hold harmless each
         of the Stoll Shareholders from and against any Damages asserted
         against, resulting to, imposed upon, or incurred or suffered by any of
         the Stoll Shareholders, directly or indirectly, as a result of or
         arising from any (i) material inaccuracy in or breach or
         nonfulfillment of any of the representations, warranties, covenants,
         or agreements made by Unimag in this Agreement or the Document Escrow
         Agreement, (ii) subject to the limitations set forth in Section
         8.3(c), below, any and all claims, liabilities or obligations arising
         out of the operation of the business of Stoll after the Escrow Closing
         Date, or (iii) any and all claims, liabilities and obligations arising
         out of any failure by Unimag to pay, following the Escrow Closing
         Date, any liability of Stoll disclosed on the June 30th Balance Sheet
         or to pay any amount or perform any obligation under any of the
         Contracts, (collectively, "Indemnifiable Unimag Claims" and, together
         with Indemnifiable Stoll Claims, the "Indemnifiable Claims").

                          (b)     Unimag shall satisfy any obligation of
         indemnification under this Article 8 in cash.


                                       38
<PAGE>   45



                          (c)     Notwithstanding anything contained in this
         Agreement to the contrary, the Stoll Shareholders hereby acknowledge
         that Unimag shall not be liable to the Stoll Shareholders, under this
         Article 8 or any other provision of this Agreement, for any claims,
         liabilities, or obligations arising out of the operation of the
         business of Stoll prior to the Escrow Closing Date, if such claim,
         liability, or obligation is caused by or results from any
         Indemnifiable Stoll Claim.

         Section 8.4      LIMITATIONS ON INDEMNIFICATION.  Rights to
indemnification under this Article 8 are subject to the following limitations:

                          (a)     For purposes of this Article 8, all Damages
         shall be computed net of any insurance coverage which reduces the
         Damages that would otherwise be sustained; provided that in all cases
         the timing of the receipt or realization of insurance proceeds shall
         be taken into account in determining the amount of reduction of
         Damages.

                          (b)     Subject to the provisions of Section 8.4(c),
         below, Unimag shall not be entitled to indemnification hereunder with
         respect to an Indemnifiable Claim or Claims unless the aggregate
         amount of Damages with respect to such Indemnifiable Claim or Claims
         exceeds $620,000.  Once Unimag's Damages exceeds $620,000 in the
         aggregate, Unimag shall only be entitled to be indemnified to the
         extent of such Damages in excess of such initial $620,000 of Damages.

                          (c)     Notwithstanding and in lieu of the provisions
         of Section 8.4(b), above, Unimag shall not be entitled to
         indemnification with respect to an Indemnifiable Claim or Claims
         resulting from a breach of the representations and warranties
         contained in the last paragraph of Section 4.15 unless the aggregate
         amount of Damages with respect to such Indemnifiable Claim or Claims
         exceeds $100,000.  Once Unimag's Damages for any such breach exceeds
         $100,000 in the aggregate, Unimag shall only be entitled to be
         indemnified to the extent of such Damages in excess of such initial
         $100,000 of Damages.

                          (d)     The obligations of indemnity under this
         Article 8 with respect to any indemnifiable claim shall terminate two
         years after the Escrow Closing Date.

                          (e)     If, prior to the termination of the
         obligation to indemnify, written notice of an Indemnifiable Claim is
         given by Unimag or any of the Stoll Shareholders, as the case may be
         (an "Indemnified Party") to the other Party or Parties, as the case
         may be (the "Indemnifying Party"), or a suit or action based upon an
         alleged Indemnifiable Claim is commenced against the Indemnifying
         Party, the Indemnified Party shall not be precluded from pursuing such
         Indemnifiable Claim (whether through the courts or otherwise) by
         reason of the termination of the obligation of indemnity as described
         in Section 8.4(d) above.


                                       39
<PAGE>   46



         Section 8.5      PROCEDURE FOR INDEMNIFICATION WITH RESPECT TO THIRD
PARTY CLAIMS.

                          (a)     If an Indemnified Party determines to seek
         indemnification under this Article 8 from an Indemnifying Party with
         respect to Indemnifiable Claims resulting from the assertion of
         liability by third parties, the Indemnified Party shall give written
         notice to the Indemnifying Party, which notice shall set forth such
         material information with respect to such Indemnifiable Claim as is
         then reasonably available to the Indemnified Party.  If any such
         liability is asserted against the Indemnified Party and the
         Indemnified Party notifies the Indemnifying Party of such liability,
         the Indemnifying Party shall be entitled, if they so elect by written
         notice delivered to the Indemnified Party within 10 days after
         receiving the Indemnified Party's notice, to assume the defense of
         such asserted liability with counsel reasonably satisfactory to the
         Indemnified Party.  Notwithstanding the foregoing:  (i) the
         Indemnified Party shall have the right to employ its own counsel in
         any such case, but the fees and expenses of such counsel shall be
         payable by the Indemnified Party; (ii) the Indemnified Party shall not
         have any obligation to give any notice of any assertion of liability
         by a third party unless such assertion is in writing; and (iii) the
         rights of the Indemnified Party to be indemnified in respect of
         Indemnifiable Claims resulting from the assertion of liability by
         third parties shall not be adversely affected by its failure to give
         notice pursuant to the foregoing provisions unless, and, if so, only
         to the extent that, the Indemnifying Party is prejudiced by such
         failure.  With respect to any assertion of liability by a third party
         that results in an Indemnifiable Claim, the Parties shall make
         available to each other all relevant information in their possession
         which is material to any such assertion.

                          (b)     In the event that the Indemnifying Party
         fails to assume the defense of the Indemnified Party against any such
         Indemnifiable Claim, within 15 days after receipt of the Indemnified
         Party's notice of such Indemnifiable Claim, the Indemnified Party
         shall have the right to defend, compromise, or settle such
         Indemnifiable Claim on behalf, for the account, and at the risk of the
         Indemnifying Party.

                          (c)      Notwithstanding anything in this Section 8.5
         to the contrary, (i) if there is a reasonable probability that an
         Indemnifiable Claim may materially and adversely affect the
         Indemnified Party, including without limitation any of its
         subsidiaries or affiliates (other than as a result of money damages or
         other money payments), then the Indemnified Party shall have the
         right, at the cost and expense of the Indemnifying Party, to defend,
         compromise, or settle such Indemnifiable Claim; and (ii) the
         Indemnifying Party shall not, without the Indemnified Party's prior
         written consent, settle or compromise any Indemnifiable Claim or
         consent to entry of any judgment in respect of any Indemnifiable Claim
         unless such settlement, compromise, or consent includes as an
         unconditional term the giving by the claimant or the plaintiff to the
         Indemnified Party (and its subsidiaries and affiliates) a release from
         all liability in respect of such Indemnifiable Claim.





                                       40
<PAGE>   47




         Section 8.6      PROCEDURE FOR INDEMNIFICATION WITH RESPECT TO
NON-THIRD PARTY CLAIMS.  In the event that the Indemnified Party asserts the
existence of an Indemnifiable Claim giving rise to Damages (but excluding
Indemnifiable Claims resulting from the assertion of liability by third
parties), it shall give written notice to the Indemnifying Party specifying the
nature and amount of the Indemnifiable Claim asserted.  If the Indemnifying
Party, within 15 days after the mailing of such notice by the Indemnified
Party, has not given written notice to the Indemnified Party announcing its
intent to contest such assertion by the Indemnified Party, such assertion shall
be deemed accepted and the amount of Indemnifiable Claim shall be deemed a
valid Indemnifiable Claim.  In the event, however, that the Indemnifying Party
contests the assertion of an Indemnifiable Claim by giving such written notice
to the Indemnified Party within such 15-day period, then if the Parties, acting
in good faith, cannot reach agreement with respect to such Indemnifiable Claim
within 10 days after such notice, the contested assertion of the claim shall be
resolved by arbitration.  Such dispute shall be submitted to arbitration by a
panel of three disinterested arbitrators.  The panel shall be composed of one
arbitrator appointed by the Indemnified Party, one appointed by the
Indemnifying Party, and the third, who shall be an attorney admitted to
practice in the State of Ohio who has experience in periodical distribution,
shall be appointed by the mutual agreement of the two arbitrators chosen by the
Indemnified Party and the Indemnifying Party.  The panel shall sit in Columbus,
Ohio, and its procedures shall be governed by the Ohio Arbitration Act
contained in Chapter 2711 of the Ohio Revised Code.  The rules of civil
procedure with respect to depositions and requests for production of documents
applicable in Ohio common pleas courts shall apply.  A decision in any such
arbitration shall apply both to the particular question submitted and to all
similar questions arising thereafter.  The determination made shall be final
and binding and conclusive on the Parties and the amount of the Indemnifiable
Claim, if any, determined to exist shall be a valid Indemnifiable Claim.  Each
Party shall pay its own legal, accounting, and other fees in connection with
such a contest; provided that if the contested claim is referred to and
ultimately determined by arbitration, the legal, auditing, and other fees of
the prevailing Party and the fees and expenses of any arbitrator shall be borne
by the nonprevailing Party.

         Section 8.7      RIGHT OF SETOFF.  If (a) after following the
procedures set forth in Section 8.5 or Section 8.6, as the case may be, a
Party's right to be indemnified for an Indemnifiable Claim has been duly
established and (b) the Damages associated with such Indemnifiable Claim have
not been paid by the Indemnifying Party to the Indemnified Party within 30 days
thereafter, then, in addition to its other rights under this Agreement, the
Indemnified Party shall have the right to setoff any amounts owing to the
Indemnifying Party by the Indemnified Party against any amounts owing to the
Indemnified Party by the Indemnifying Party, whether pursuant to this Agreement
(including taking into consideration the amount of such Indemnifiable Claim in
determining the amount of the valuation adjustment under Section 2.1(b)), the
Unimag Debentures, or the Additional Documents.





                                       41
<PAGE>   48




                                   ARTICLE  9
                                 MISCELLANEOUS

         Section 9.1      NOTICES.  All notices and other communications under
this Agreement to any Party shall be in writing and shall be deemed given when
delivered personally, by facsimile (which is confirmed), mailed by registered
or certified mail (return receipt requested) to that Party at the address for
that Party (or at such other address for such Party as such Party shall have
specified in notice to the other Parties), or delivered to Federal Express,
United Parcel Service, or any other nationally recognized express delivery
service for delivery to that Party at that address:

                 (a)      If to Unimag:

                                  United Magazine Company
                                  5131 Post Road
                                  Dublin, Ohio 43017
                                  Attention:  Ronald E. Scherer, Chairman
                                  Facsimile No.:  (614) 792-2029

                                  with a copy to:

                                  Baker & Hostetler
                                  65 East State Street, Suite 2100
                                  Columbus, Ohio 43215
                                  Attention:  Robert M. Kincaid, Esq.
                                  Facsimile No.:  (614) 462-2616

                 (b)      If to Stoll:

                                  The Stoll Companies
                                  2021 Adams Street
                                  Toledo, Ohio 43624
                                  Attention:  Richard Stoll, Jr., President
                                  Facsimile No.:  (419) 243-4629

                                  with a copy to:

                                  Eastman & Smith
                                  One SeaGate, 24th Floor
                                  P.O. Box 10032
                                  Toledo, Ohio  43699-0032
                                  Attention:  Kenneth C. Baker, Esq.
                                  Facsimile No.:  (419) 247-1777





                                       42
<PAGE>   49




                 (c)      If to the Stoll Shareholders:

                                  Virginia Hiteshew
                                  1404 N. Astor Street
                                  Chicago, IL  60610

                                  Nancy A. Lyman
                                  214 E. Chestnut Street, #1201
                                  Chicago, IL  60611

                                  Stephanie Hamilton
                                  7015 Williamsburg Drive
                                  Sylvania, OH  43560

                                  Francis Stoll
                                  4840 California Avenue S/W
                                  Apt. 45
                                  Seattle, WA  98116

                                  Mary Oelerich
                                  260 E. Chestnut Street, #2707
                                  Chicago, IL  60611

                                  John Stoll
                                  1050 Autumn Ridge, NE9
                                  Ada, MI  49301

                                  James Stoll
                                  c/o John Stoll
                                  1050 Autumn Ridge, NE9
                                  Ada, MI  49301

                                  Richard Stoll, Jr.
                                  2457 Gradwohl
                                  Toledo, OH  43617

                                  Susan Voss
                                  1474 West Byron Street
                                  Chicago, IL  60613

                                  William Stoll





                                       43
<PAGE>   50



                                  2604 College Avenue
                                  Berkeley, CA  94704


                                  Margaret Stoll
                                  538 West Wrightwood, Apt. #2W
                                  Chicago, IL  60614

                                  Richard Stoll, Sr.
                                  22 Wolf Ridge Drive
                                  Toledo, OH  43528

                                  with a copy to:

                                  Eastman & Smith
                                  One SeaGate, 24th Floor
                                  P.O. Box 10032
                                  Toledo, Ohio  43699-0032
                                  Attention:  Kenneth C. Baker, Esq.
                                  Facsimile No.:  (419) 247-1777

         Section 9.2      NON-WAIVER.  No failure by any Party to insist upon
strict compliance with any term or provision of this Agreement, to exercise any
option, to enforce any right, or to seek any remedy upon any default of any
other Party shall affect, or constitute a waiver of, any other Party's right to
insist upon such strict compliance, exercise that option, enforce that right,
or seek that remedy with respect to that default or any prior, contemporaneous,
or subsequent default.  No custom or practice of the Parties at variance with
any provisions of this Agreement shall affect or constitute a waiver of, any
Party's right to demand strict compliance with all provisions of this
Agreement.

         Section 9.3      GENDERS AND NUMBERS.  Where permitted by the context,
each pronoun used in this Agreement includes the same pronoun in other genders
and numbers, and each noun used in this Agreement includes the same noun in
other numbers.

         Section 9.4      HEADINGS.  The headings of the various articles and
sections of this Agreement are not part of the context of this Agreement, are
merely labels to assist in locating such articles and sections, and shall be
ignored in construing this Agreement.

         Section 9.5      COUNTERPARTS.  This Agreement may be executed in
multiple counterparts, each of which shall be deemed to be an original, but all
of which taken together shall constitute one and the same Agreement.


                                       44
<PAGE>   51



         Section 9.6      ENTIRE AGREEMENT.  This Agreement (including all
exhibits, schedules, and other documents referred to in this Agreement, all of
which are hereby incorporated herein by reference) constitutes the entire
agreement and supersedes all prior agreements and understandings, both written
and oral, among the Parties with respect to the subject matter of this
Agreement.

         Section 9.7      NO THIRD PARTY BENEFICIARIES.  Nothing contained in
this Agreement, expressed or implied, is intended or shall be construed to
confer upon or give to any person, firm, corporation, or other entity, other
than the Parties, any rights, remedies, or other benefits under or by reason of
this Agreement.

         Section 9.8      GOVERNING LAW.  This Agreement shall be governed by
and construed in accordance with the laws of the State of Ohio without regard
to principles of conflicts of law.

         Section 9.9      BINDING EFFECT; ASSIGNMENT.  This Agreement shall be
binding upon, inure to the benefit of and be enforceable by and against the
Parties and their respective heirs, personal representatives, successors, and
assigns.  Neither this Agreement nor any of the rights, interests, or
obligations under this Agreement shall be transferred or assigned by any of the
Parties without the prior written consent of the other Parties.

         Section 9.10     EXPENSES.  Except as otherwise specifically provided
in this Agreement:  (a) Unimag shall pay its costs and expenses associated with
the transactions contemplated by this Agreement, including without limitation
the fees and expenses of its legal counsel, independent public accountants, and
other financial advisors; (b) the Stoll Shareholders shall pay their own costs
and expenses associated with this Agreement, including without limitation the
fees and expenses of their legal counsel, accountants, and financial advisors;
and (c) all such costs and expenses incurred by Stoll in connection with this
Agreement and the transactions contemplated hereby shall be accrued and
expensed, or otherwise accounted for, so that such costs and expenses (if not
paid prior to June 30, 1996) will be taken into consideration when determining
the Tangible Net Worth of Stoll pursuant to Section 2.1(b).

         Section 9.11     PUBLIC ANNOUNCEMENTS.  Neither Stoll nor any Stoll
Shareholder shall, without the prior written consent of Unimag, make any public
announcement or statement with respect to the transactions contemplated in the
Agreement The provisions of this section are subject to each Party's obligation
to comply with applicable requirements of the federal or state securities laws 
or any governmental order or regulation.

         Section 9.12     SEVERABILITY.  With respect to any provision of this
Agreement finally determined by a court of competent jurisdiction to be
unenforceable, such court shall have jurisdiction to reform such provision so
that it is enforceable to the maximum extent


                                       45
<PAGE>   52
permitted by applicable law, and the Parties shall abide by such court's
determination.  In the event that any provision of this Agreement cannot be
reformed, such provision shall be deemed to be severed from this Agreement, but
every other provision of this Agreement shall remain in full force and effect.


                         [SIGNATURES ON FOLLOWING PAGE]


                             UNITED MAGAZINE COMPANY

                             By /s/ Ronald E. Scherer
                               ---------------------------------- 
                                  Ronald E. Scherer, Chairman


                             THE STOLL COMPANIES

                             By /s/ Richard Stoll, Sr. 
                               ---------------------------------- 
                                 Richard Stoll, Sr., Chairman

                             By /s/ Richard Stoll, Jr.
                               ---------------------------------- 
                                 Richard Stoll, Jr., President


                             THE STOLL SHAREHOLDERS:

                             /s/ Virginia Hiteshew
                             ---------------------------------- 
                             VIRGINIA HITESHEW

                             /s/ Nancy A. Lyman   
                             ----------------------------------    
                             NANCY A. LYMAN

                             /s/ Stephanie Hamilton   
                             ----------------------------------    
                             STEPHANIE HAMILTON

                             /s/ Francis Stoll   
                             ----------------------------------    
                             FRANCIS STOLL

                             /s/ Mary Oelerich   
                             ----------------------------------    
                             MARY OELERICH

                             /s/ John Stoll   
                             ----------------------------------    
                             JOHN STOLL


                                       46
<PAGE>   53


                            /s/ James Stoll    
                            ----------------------------------    
                            JAMES STOLL

                            /s/ Richard H. Stoll, Jr.    
                            ----------------------------------    
                            RICHARD H. STOLL, JR.

                            /s/ Susan Voss
                            ----------------------------------    
                            SUSAN VOSS

                            /s/ William Stoll    
                            ----------------------------------    
                            WILLIAM STOLL

                            /s/ Margaret Stoll
                            ----------------------------------    
                            MARGARET STOLL

                            /s/ Richard H. Stoll, Sr.    
                            ----------------------------------    
                            RICHARD H. STOLL, SR.


                                       47
<PAGE>   54



                               INDEX OF SCHEDULES


  Schedule 1.1      Control Group

  Schedule 2.1(b)   Certain Generally Accepted Accounting Principles

  Schedule 3.5      Litigation

  Schedule 4.1      Qualification as Foreign Corporation

  Schedule 4.2      Stoll Shareholders

  Schedule 4.3      Restrictions on Stoll Shares

  Schedule 4.5      Consents and Approvals

  Schedule 4.7      Undisclosed Liabilities

  Schedule 4.8      Absence of Certain Changes

  Schedule 4.9      Taxes

  Schedule 4.10     Compliance with Law

  Schedule 4.11     Proprietary Rights

  Schedule 4.12     Restrictive Documents and Laws

  Schedule 4.13     Insurance

  Schedule 4.14     Bank Accounts

  Schedule 4.15     Properties

  Schedule 4.17     Legal Proceedings

  Schedule 4.18     Employee Benefit Plans (Schedules (a) through (j))

  Schedule 4.19     Contracts

  Schedule 4.20     Accounts Receivable





                                     48
<PAGE>   55



  Schedule 4.21     Conflicts or Defaults

  Schedule 4.23     Employees and Compensation

  Schedule 4.24     Labor Relations

  Schedule 4.25     Customers and Suppliers

  Schedule 4.26     Special Terms to Customers

  Schedule 5.2(a)   Employment Arrangements





                                     49
<PAGE>   56



                               INDEX OF EXHIBITS

  Exhibit A         Debenture Agreement

  Exhibit B         Opinion of Baker & Hostetler

  Exhibit C-1       Form of Employment Agreement with Richard Stoll, Jr.

  Exhibit C-2       Form of Employment Agreement with John Heiniger

  Exhibit C-3       Form of Employment Agreement with Ron Lankerd

  Exhibit C-4       Form of Employment Agreement with Richard Stoll, Sr.

  Exhibit D         Opinion of Eastman & Smith

  Exhibit E         Document Escrow Agreement





                                     50

<PAGE>   1





                     ASSET TRANSFER AND EXCHANGE AGREEMENT

                                    BETWEEN

                            UNITED MAGAZINE COMPANY

                                      AND

                       OHIO PERIODICAL DISTRIBUTORS, INC.




                                                 EFFECTIVE DATE:  AUGUST 1, 1996
<PAGE>   2
                               TABLE OF CONTENTS
<TABLE>
<CAPTION>
                                                                                                                            Page
                                                                                                                            ----
<S>                                                                                                                          <C>
ARTICLE 1        EXCHANGE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   2

         Section 1.1      Description of Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   2
         Section 1.2      Control Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   4
         Section 1.3      Non-Assignment of Certain Acquired Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . .   4

ARTICLE 2        OBLIGATIONS TO BE ASSUMED  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   4

         Section 2.1      Obligations to be Assumed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   4
         Section 2.2      Non-Assignment of Certain Assumed Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . .   5

ARTICLE 3        CLOSING; EXCHANGE CONSIDERATION; AND
                 OTHER MATTERS  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   6

         Section 3.1      Escrow Closing; Closing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   6
         Section 3.2      Exchange Consideration  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   6

                          (a)     Valuation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   6
                          (b)     Valuation Adjustment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   6

         Section 3.3      Transfer Documents and Issuance of Unimag Shares and Debentures . . . . . . . . . . . . . . . . .   8

                          (a)     Contributions by OPD  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   8
                          (b)     Issuance of Unimag Shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   9
                          (c)     Issuance of Unimag Debentures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   9
                          (d)     Unimag Shares to be Restricted Securities . . . . . . . . . . . . . . . . . . . . . . . .   9

         Section 3.4      Employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   9
         Section 3.5      Name  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  10

ARTICLE 4        REPRESENTATIONS AND WARRANTIES OF UNIMAG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  10

         Section 4.1      Organization and Standing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  10
         Section 4.2      Corporate Power and Authority . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  10
         Section 4.3      Capitalization of Unimag  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  10
         Section 4.4      Conflicts; Consents; and Approvals  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  11
         Section 4.5      Litigation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  11
         Section 4.6      Brokerage and Finder's Fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  12
         Section 4.7      Unimag 10-K and 10-Q  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  12
         Section 4.8      Taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  12
         Section 4.9      Undisclosed Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  12
         Section 4.10     Compliance With Law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  13
         Section 4.11     No Material Adverse Change  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  13
</TABLE>





                                     - i -
<PAGE>   3

<TABLE>
<CAPTION>
                                                                                                                             Page
                                                                                                                             ----
<S>                                                                                                                          <C>
         Section 4.12     Section 351 Exchange  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  13

ARTICLE 5        REPRESENTATIONS AND WARRANTIES OF OPD  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  13

         Section 5.1      Organization and Standing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  13
         Section 5.2      Capitalization and Security Holders; Subsidiaries . . . . . . . . . . . . . . . . . . . . . . . .  14
         Section 5.3      Corporate Power and Authority . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  14
         Section 5.4      Consents and Approvals  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  14
         Section 5.5      Unaudited Financial Statements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  15
         Section 5.6      Undisclosed Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  15
         Section 5.7      Absence of Certain Changes  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  15
         Section 5.8      Taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  17
         Section 5.9      Compliance with Law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  18
         Section 5.10     Proprietary Rights  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  19
         Section 5.11     Restrictive Documents or Laws . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  20
         Section 5.12     Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  20
         Section 5.13     Bank Accounts, Depositories; Powers of Attorney . . . . . . . . . . . . . . . . . . . . . . . . .  20
         Section 5.14     Title to and Condition of Properties  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  20
         Section 5.15     Brokers and Finders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  22
         Section 5.16     Legal Proceedings.  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  22
         Section 5.17     ERISA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  22
         Section 5.18     Contracts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  25
         Section 5.19     Accounts Receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  25
         Section 5.20     No Conflict or Default  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  26
         Section 5.21     Books of Account; Records . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  26
         Section 5.22     Officers, Employees, and Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  26
         Section 5.23     Labor Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  27
         Section 5.24     Customers and Suppliers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  27
         Section 5.25     Special Terms; Product Warranties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  27
         Section 5.26     Businesses of OPD . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  27
         Section 5.27     Investment Representation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  27
         Section 5.28     Section 351 Exchange  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  28

ARTICLE 6        COVENANTS OF THE PARTIES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  28

         Section 6.1      Mutual Covenants  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  28

                          (a)     General . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  28
                          (b)     HSR Filings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  28
                          (c)     Other Governmental Matters  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  28
                          (d)     Tax-Free Treatment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  29
                          (e)     Bulk Transfer Laws  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  29
</TABLE>





                                     - ii -
<PAGE>   4

<TABLE>
<CAPTION>
                                                                                                                            Page
                                                                                                                            ----
<S>                                                                                                                          <C>
         Section 6.2      Covenants of OPD  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  29

                          (a)     Conduct of Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  29
                          (b)     Exclusive Rights  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  31
                          (c)     Access to Records and Other Due Diligence . . . . . . . . . . . . . . . . . . . . . . . .  31
                          (d)     Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  31
                          (e)     Employee Retention  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  32
                          (f)     Notices of Certain Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  32
                          (g)     Title Evidence  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  32
                          (h)     Audited Financial Statements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  32
                          (i)     Noncompetition  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  33

         Section 6.3      Covenants of Unimag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  33

                          (a)     Conduct of Unimag's Business  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  33
                          (b)     Joint Operations  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  34
                          (c)     Consummation of Acquisitions  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  34
                          (d)     Confidential Information  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  34

ARTICLE 7        CONDITIONS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  35

         Section 7.1      Mutual Conditions to Escrow Closing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  35

                          (a)     Completion of Schedules and Exhibits  . . . . . . . . . . . . . . . . . . . . . . . . . .  35
                          (b)     No Adverse Proceeding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  35
                          (c)     Certain Approvals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  35
                          (d)     Other Governmental Approvals  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  35
                          (e)     Escrow Closing of Certain Acquisitions  . . . . . . . . . . . . . . . . . . . . . . . . .  35
                          (f)     Tax Commentary  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  36

         Section 7.2      Conditions to Obligations of OPD to Complete the Escrow Closing . . . . . . . . . . . . . . . . .  36

                          (a)     Representations and Warranties  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  36
                          (b)     Performance of Agreement  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  36
                          (c)     Certificate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  36
                          (d)     Opinion of Counsel  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  36
                          (e)     Adverse Change and Condition  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  36
                          (f)     Due Diligence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  36
                          (g)     Unimag Shareholder Letters  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  36
                          (h)     Other Documents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  37
</TABLE>





                                    - iii -
<PAGE>   5

<TABLE>
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         Section 7.3      Conditions to Obligations of Unimag to Complete the Escrow Closing  . . . . . . . . . . . . . . .  37

                          (a)     Representations and Warranties  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  37
                          (b)     Performance of Agreement  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  37
                          (c)     Certificate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  37
                          (d)     Opinion of Counsel  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  38
                          (e)     Books and Records . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  38
                          (f)     Third Party Consents  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  38
                          (g)     Adverse Change and Condition  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  38
                          (h)     Opinion of Independent Counsel  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  38
                          (i)     Other Documents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  38
                          (j)     Due Diligence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  39

         Section 7.4      Document Escrow Agreement; Unimag Shareholder Approval  . . . . . . . . . . . . . . . . . . . . .  39

         Section 7.5      Mutual Conditions to Consummate the Exchange  . . . . . . . . . . . . . . . . . . . . . . . . . .  39
                          (a)     Escrow Closing of Other Acquisitions  . . . . . . . . . . . . . . . . . . . . . . . . . .  39
                          (b)     Unimag Board of Directors Approval  . . . . . . . . . . . . . . . . . . . . . . . . . . .  39
                          (c)     Unimag Shareholder Approval . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  39

ARTICLE 8        TERMINATION AND AMENDMENT  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  39

         Section 8.1      Termination . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  39

                          (a)     Termination by OPD  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  39
                          (b)     Termination by Unimag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  40

         Section 8.2      Amendment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  40
         Section 8.3      Extension; Waiver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  40

ARTICLE 9        INDEMNIFICATION  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  41

         Section 9.1      Survival of Representations, Warranties, Covenants, and Agreements  . . . . . . . . . . . . . . .  41
         Section 9.2      Indemnification by OPD  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  41
         Section 9.3      Indemnification by Unimag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  42
         Section 9.4      Limitations on Indemnification  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  42
         Section 9.5      Procedure for Indemnification with Respect to Third Party Claims  . . . . . . . . . . . . . . . .  43
         Section 9.6      Procedure For Indemnification with Respect to Non-Third
                          Party Claims  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  44
         Section 9.7      Right of Setoff . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  45

ARTICLE 10       MISCELLANEOUS  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  45

         Section 10.1     Notices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  45
</TABLE>





                                     - iv -
<PAGE>   6

<TABLE>
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         Section 10.2     Non-Waiver  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  46
         Section 10.3     Genders and Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  46
         Section 10.4     Headings  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  46
         Section 10.5     Counterparts  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  46
         Section 10.6     Entire Agreement  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  46
         Section 10.7     No Third Party Beneficiaries  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  46
         Section 10.8     Governing Law . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  47
         Section 10.9     Binding Effect; Assignment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  47
         Section 10.10    Expenses  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  47
         Section 10.11    Public Announcements  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  47
         Section 10.12    Severability . . . .  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  47

INDEX OF SCHEDULES  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  48

INDEX OF EXHIBITS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  50
</TABLE>





                                     - v -
<PAGE>   7

                     ASSET TRANSFER AND EXCHANGE AGREEMENT


         This Asset Transfer and Exchange Agreement (this "Agreement") is made
and entered into August 30, 1996, to be effective as of August 1, 1996, between
United Magazine Company, an Ohio corporation ("Unimag"), and Ohio Periodical
Distributors, Inc., an Ohio corporation ("OPD").

                             BACKGROUND INFORMATION

         A.      Pursuant to the transactions described in this Agreement (the
"Exchange"), Unimag desires to acquire substantially all of the assets and
business operations of OPD which comprise, are used in, and relate to OPD's
wholesale magazine, book, newspaper, and sundries distribution and related
businesses (the "Wholesale Periodical Business") in exchange for (1) Unimag's
common shares, without par value ("Unimag Shares"), and (2) senior and
subordinated debentures of Unimag, subject to and upon the terms and conditions
set forth in this Agreement.

         B.      The respective boards of directors of Unimag and OPD have (1)
determined that the Exchange and the other transactions contemplated in this
Agreement are desirable and in the best interests of their respective
shareholders, and (2) duly approved and adopted this Agreement.

         C.      Unimag and OPD intend that the Exchange qualify, along with
other exchanges with Unimag occurring both before and after the closing of the
transactions contemplated by this Agreement, as a tax-free exchange under
Section 351 of the Internal Revenue Code of 1986, as amended (the "Code"),
subject to the rules of Section 351 of the Code and the regulations promulgated
thereunder applicable to the receipt and taxability of "boot" (within the
meaning of such rules).


                             STATEMENT OF AGREEMENT

         The parties to this Agreement (each a "Party," and collectively, the
"Parties") hereby acknowledge the accuracy of the above Background Information
and, in consideration of the representations, warranties, covenants, and
agreements set forth in this Agreement, the Parties agree as follows:


                                     - 1 -
<PAGE>   8
                                   ARTICLE 1

                                    EXCHANGE

         Section 1.1      DESCRIPTION OF ASSETS.  Upon the terms and subject to
the conditions set forth in this Agreement, and in accordance with the
provisions of Section 351 of the Code, OPD shall transfer, convey, and
contribute (and cause to be transferred, conveyed, and contributed) to the
capital of Unimag, in exchange for Unimag Shares and senior and subordinated
debentures of Unimag (both in the amounts and as otherwise described in Article
3), all of OPD's right, title, and interest, at the Escrow Closing Date, in and
to all of the assets and business operations of OPD which comprise, are used
in, and relate to OPD's Wholesale Periodical Business (the "Acquired Assets")
consisting of all of the Wholesale Periodical Business assets, properties,
rights (contractual or otherwise), and business operations of OPD of every
kind, nature, and description, real, personal, and mixed, tangible and
intangible, known and unknown, wherever located (other than those assets,
properties, rights (contractual or otherwise), and businesses specifically
excluded in this Article), including, without in any way limiting the
generality of the foregoing, the following:

                          (a)     All real property, including without
         limitation the real property described on Schedule 1.1(a), along with
         all easements, rights-of-way, and other appurtenant rights and
         privileges relating thereto and all buildings, fixtures, and other
         improvements located thereon and therein (the "Real Property");

                          (b)     All rights and claims under leases and
         subleases of real property and improvements, including without
         limitation the leases and subleases listed on Schedule 1.1(b), along
         with all easements, rights-of-way, and other appurtenant rights and
         privileges relating thereto (the "Real Property Leases");

                          (c)     All leasehold improvements and fixtures not
         described in Section 1.1(a) and 1.1(b), all machinery, equipment, 
         tooling, parts, furniture, magazine racks, supplies, and other 
         tangible personal property (the "Personal Property"), including
         without limitation the Personal Property described on Schedule 1.1(c);

                          (d)     All raw materials, supplies, component parts,
         work-in-process, finished goods inventory, and other inventory (the
         "Inventory"), including without limitation the Inventory listed on
         Schedule 1.1(d);

                          (e)     All automobiles and other vehicles (the
         "Vehicles"), including without limitation the Vehicles described on
         Schedule 1.1(e);

                          (f)     All franchises, licenses, permits, consents,
         authorizations, approvals, orders, registrations, variances,
         certificates, and similar rights obtained from any regulatory,
         administrative, or other government agency or body (to the extent the
         same are transferable) (the "Permits"), including without limitation
         the Permits listed on Schedule 1.1(f);


                                     - 2 -
<PAGE>   9
                          (g)     All patents, inventions, trade secrets,
         processes, proprietary rights, proprietary knowledge, know-how,
         computer software, trademarks, names, service marks, trade names,
         copyrights, marks, symbols, logos, franchises, and permits, and all
         applications therefor, registrations thereof, and licenses,
         sublicenses, or agreements with respect thereto, which OPD owns or has
         the right to use or to which OPD is a party, and all filings,
         registrations, or issuances of any of the foregoing with or by any
         federal, state, or local regulatory, administrative, or governmental
         office (collectively, the "Proprietary Rights"), including without
         limitation the Proprietary Rights described on Schedule 1.1(g);

                          (h)     All claims and rights under leases of
         equipment, vehicles, or other tangible personal property (the
         "Personal Property Leases"), including without limitation the Personal
         Property Leases listed on Schedule 1.1(h);

                          (i)     All claims and rights under contracts,
         agreements, contract rights, leases, license agreements, franchise
         rights and agreements, insurance policies, purchase and sales orders,
         quotations and executory commitments, mortgages and other security
         interests, instruments, guaranties, indemnifications, arrangements,
         and understandings of OPD, whether oral or written, to which OPD is a
         party (whether or not legally bound thereby) (the "Contracts"),
         including without limitation the Contracts listed on Schedule 1.1(i);

                          (j)     All accounts, notes, and other receivables,
         and all prepaid expenses, including without limitation the items
         listed on Schedule 1.1(j);

                          (k)     All causes of action, judgments, claims,
         demands, and rights of set off and recoupment against others of
         whatever kind or description;

                          (l)     All books of account, customer and supplier
         lists, order and regulatory records, advertising and promotional
         materials, marketing studies, operating manuals, and all other files,
         papers, and records (the "Business Records");

                          (m)     All telephone numbers for OPD's offices and
         facilities, including without limitation the telephone numbers listed
         on Schedule 1.1(m); and

                          (n)     All rights in and with respect to the assets
         or other features of any kind or nature associated with OPD's Employee
         Plans and Benefit Arrangements (both defined in Section 5.17), listed
         on Schedule 1.1(n).

                          Notwithstanding anything in this Section 1.1 to the
contrary, the following items shall be excluded from the definition of Acquired
Assets:  (i) OPD's corporate charters, qualifications to conduct business as a
foreign corporation, arrangements with registered agents relating to foreign
qualification, taxpayer and other identification numbers, minute books, stock
transfer books, and other documents relating to the organization and existence
of OPD as a corporation; (ii) all of the rights of OPD under this Agreement;
(iii) all of OPD's investments, cash, and cash equivalents including, without
limitation, all bank accounts of OPD; (iv) the leases (and all rights


                                     - 3 -
<PAGE>   10
and claims thereunder) pursuant to which OPD leases delivery trucks from
Wholesalers Leasing Corp. (the "Delivery Truck Leases"); and (v) all assets and
business operations of OPD which do not comprise any part of, and otherwise are
not used in or related to, OPD's Wholesale Periodical Business.

         Section 1.2      CONTROL GROUP.  In addition to the Exchange and other
transactions contemplated by this Agreement, Unimag shall complete similar
exchange and related transactions with the other transferors identified in
Schedule 1.2.  Immediately after completion of the Exchange and such portion of
the other exchanges with such other parties as Unimag is able to complete, OPD
and such other transferors shall constitute a group which is in control of
Unimag, as defined in Section 368(c) of the Code.

         Section 1.3      NON-ASSIGNMENT OF CERTAIN ACQUIRED ASSETS.  OPD
represents and warrants to Unimag that Schedule 1.3 lists and describes all
Acquired Assets which are non-assignable or the assignment of which pursuant to
this Agreement requires the consent of a third party.  Notwithstanding anything
in this Agreement to the contrary, to the extent that the assignment of any of
the Acquired Assets shall require the consent of a third party (or in the event
that any of the same shall be non-assignable), neither this Agreement nor any
action taken pursuant to the provisions of this Agreement shall constitute an
assignment or an agreement to assign if such assignment or attempted assignment
would constitute a breach thereof or affect adversely the rights of OPD
thereunder. OPD shall use its best efforts to obtain the consent of such third
parties to an assignment to Unimag.  If such consent is not obtained, OPD shall
cooperate with Unimag in any reasonable arrangement designed to provide for
Unimag the benefits of such Acquired Asset, including without limitation
enforcement, for the account and benefit of Unimag, of any and all rights of
OPD against any other person with respect to such Acquired Asset.


                                   ARTICLE 2

                           OBLIGATIONS TO BE ASSUMED

         Section 2.1      OBLIGATIONS TO BE ASSUMED.  Upon the terms and
subject to the conditions set forth in this Agreement, from and after the
Escrow Closing Date Unimag shall assume all obligations and liabilities of OPD
of any kind whatsoever incurred by OPD in connection with or otherwise related
to the Wholesale Periodical Business, whether known or unknown, whether
asserted or unasserted, whether absolute or contingent, whether accrued or
unaccrued, whether liquidated or unliquidated, and whether due or to become due
(other than those obligations and liabilities specifically excluded in this
Article), to the extent the same have not been discharged or satisfied prior to
the Escrow Closing Date, including without limitation the following
(collectively, the "Assumed Liabilities"):

                          (a)     All obligations and liabilities of OPD under
         the Real Property Leases, Permits, Personal Property Leases,
         Contracts, and other arrangements referred to in paragraphs (a)
         through (n) of Section 1.1;


                                     - 4 -
<PAGE>   11
                          (b)     All liabilities of OPD arising out of its
         conduct of the Wholesale Periodical Business for unpaid federal,
         state, or local income, gross receipts, license, payroll, employment,
         excise, severance, occupation, environmental, customs duties, capital
         stock, franchise, profits, withholding, social security, unemployment,
         disability, real property, personal property, sales, use, transfer,
         alternative or add-on minimum, estimated, or other tax of any kind
         whatsoever, including any interest or penalty, whether disputed or not
         (collectively, the "Taxes"), excluding, however, any liability of OPD
         for Taxes arising in connection with the Exchange and the other
         transactions contemplated by this Agreement;

                          (c)     All liabilities, responsibilities, and
         obligations of OPD under, or in any way related to, any of OPD's
         Employee Plans and Benefit Arrangements; and

                          (d)     Any other obligation or liability not
         otherwise included above but disclosed in the Schedules to be attached
         to this Agreement as provided in Article 5.

                 Notwithstanding anything in this Section 2.1 to the contrary,
the following items shall be excluded from the definition of Assumed
Liabilities:  (i) any liability or obligation of OPD under this Agreement; (ii)
any liability or obligation not incurred by OPD in connection with or otherwise
related to the Wholesale Periodical Business; (iii) any liability of the
shareholders of OPD for Taxes of any nature attributable to their respective
shares of S corporation taxable income of OPD (including, without limitation,
their respective shares of gain, if any, arising in connection with the
Exchange and the other transactions contemplated by this Agreement); (iv) any
liability or obligation identified on Schedule 2.1; (v) any liability or
obligation of OPD under the Delivery Truck Leases which is attributable to
periods following the Escrow Closing Date; and (vi) any liability or obligation
with respect to OPD's Wholesale Periodical Business which would constitute a
breach of the representations and warranties of OPD under Section 5.6.

         Section 2.2      NON-ASSIGNMENT OF CERTAIN ASSUMED LIABILITIES.  With
respect to any Assumed Liability which exists pursuant to an Acquired Asset
which is non-assignable (as described in Section 1.1) and is to be transferred
or assigned subject to obtaining the consent or approval of the appropriate
third party (because such consent or approval is not obtained prior to the
Escrow Closing, Unimag shall indemnify, hold harmless, and defend OPD against
such Assumed Liability and any obligations, liabilities, costs, and expenses
relating to such Assumed Liability.

                 With respect to any Assumed Liability which is, as of the
Escrow Closing Date or at any time thereafter, in litigation and which is not
assumed by Unimag pursuant to the provisions of the preceding paragraph (a
"Litigated Third Party Claim"), OPD shall promptly notify Unimag thereof in
writing. Unimag shall assume the defense of any Litigated Third Party Claim
with legal counsel of its choice as of the Escrow Closing Date, or at any time
within 20 days after OPD has given notice of the Litigated Third Party Claim,
if after the Escrow Closing Date. OPD may retain separate legal counsel at its
sole cost and expense and participate in the defense of the Litigated Third
Party Claim.  OPD:  (a) will not consent to the entry of any judgement or enter
into any settlement with respect to any Litigated Third Party Claim without the
prior written consent of Unimag; (b) will cooperate with Unimag in the defense
of any Litigated Third Party Claim; and (c) will conduct the defense of any
Litigated Third Party


                                     - 5 -
<PAGE>   12
Claim, including the settlement or other disposition thereof, in all respects
as directed by Unimag.


                                   ARTICLE 3

               CLOSING; EXCHANGE CONSIDERATION; AND OTHER MATTERS

         Section 3.1      ESCROW CLOSING; CLOSING.  The escrow closing of the
Exchange, including the contribution of the Acquired Assets, assumption of the
Assumed Liabilities, and the other transactions contemplated by this Agreement
(the "Escrow Closing") shall be held at the offices of Baker & Hostetler, 65
East State Street, Columbus, Ohio 43215, commencing at 10:00 a.m. Columbus,
Ohio time on such date (the "Escrow Closing Date") as may be reasonably
designated by Unimag; provided that the Escrow Closing shall be held not later
than September 28, 1996.  As provided in Section 7.5, after the Escrow Closing
the only conditions to the release of this Agreement and the other documents
executed in connection with the transactions contemplated by this Agreement
(the "Additional Documents") from the Document Escrow Agreement (defined in
Section 7.4) shall be the approval of the Exchange by the board of directors
and the shareholders of Unimag and the escrow closing of certain other
acquisitions.  Within ten days after such shareholder approval (the "Closing
Date"), the Parties shall cause the Agreement and the Additional Documents to
be delivered to the appropriate Party in accordance with the terms and
conditions of the Document Escrow Agreement and the Parties shall close the
Exchange (the "Closing").  In no event shall the Closing be held later than
December 31, 1996.

         Section 3.2      EXCHANGE CONSIDERATION.

                          (a)     Valuation.  Upon the terms and subject to the
         conditions set forth in this Agreement, in exchange for the
         contribution of the Acquired Assets and in full consideration
         therefor, at the Closing Unimag shall assume the Assumed Liabilities
         as provided in Article 2 and shall, subject to the provisions of
         Section 3.3 and subject to the adjustments provided for in Sections
         3.2(b) and 4.3, issue to OPD (i) 9,277,483 Unimag Shares, and
         (ii) $13,370,490 principal amount of Unimag debentures (the "Unimag
         Debentures").  The Unimag Debentures shall be issued pursuant to the
         terms of the Debenture Agreement attached hereto as Exhibit A (the
         "Debenture Agreement").  An aggregate of $7,471,744 principal amount
         of the Unimag Debentures shall be Senior Debentures (as defined in the
         Debenture Agreement), and the balance of the Unimag Debentures shall
         be Subordinated Debentures (as defined in the Debenture Agreement).

                          (b)     Valuation Adjustment.  The amount of Unimag
         Shares and the principal amount of Unimag Debentures to be received by
         OPD in exchange for OPD's contribution of the Acquired Assets is based
         upon a total valuation of such contributions of $27,286,716, with 51%
         of this value being exchanged for Unimag Shares at an agreed upon
         price of $1.50 per Unimag Share, and 49% of this value being exchanged
         for Unimag Debentures.  Such value was determined by adding the sum
         of:


                                     - 6 -
<PAGE>   13
                                  (i)      An amount equal to 60% of the net
                          annual sales of OPD's Wholesale Periodical Business
                          for the 12-month period ended December 31, 1995,
                          which is currently estimated to be $30,723,244 ("1995
                          Sales"); plus or minus

                                  (ii)     An amount equal to the tangible net
                          worth (the "Tangible Net Worth") of OPD's Wholesale
                          Periodical Business as of June 30, 1996 (which
                          Tangible Net Worth is currently estimated to be a
                          deficit of $3,436,528).

                          Within 30 days after the Escrow Closing Date, OPD
shall cause to be prepared and delivered to Unimag (A) the balance sheet of OPD
for the Wholesale Periodical Business as of June 30, 1996 (the "June 30th
Balance Sheet"), and (B) the 1995 Wholesale Periodical Business Financial
Statements (defined in Section 6.2(h)).  The June 30th Balance Sheet shall: (1)
be prepared from and in accordance with the books and records of OPD; (2) be
prepared in conformity with generally accepted accounting principles applied on
a consistent basis, including without limitation the generally accepted
accounting principles set forth on Schedule 3.2, but subject to the exceptions
to generally accepted accounting principles also set forth on Schedule 3.2; and
(3) fairly present in all material respects the financial condition of OPD's
Wholesale Periodical Business as of such date in accordance with such
practices.  OPD shall also deliver to Unimag copies of the work papers used in
connection with the preparation of the June 30th Balance Sheet and the 1995
Wholesale Periodical Business Financial Statements.

                          As soon as practical after delivery to Unimag of the
June 30th Balance Sheet, the 1995 Wholesale Periodical Business Financial
Statements, and the related workpapers, Unimag shall cause Arthur Andersen LLP
to conduct an audit of the June 30th Balance Sheet to determine the actual
Tangible Net Worth as of such date, and, if necessary, to conduct a review of
the 1995 Wholesale Periodical Business Financial Statements to confirm the
accuracy of the recorded amounts of 1995 Sales.  The determination of the
Tangible Net Worth shall be made consistent with the generally accepted
accounting principles (and exceptions therefrom) set forth in Schedule 3.2.
Arthur Andersen LLP shall promptly thereafter deliver to Unimag and OPD a
report as to its determination of the actual value of OPD's contribution of the
Acquired Assets in accordance with the provisions of subparagraphs (i) and (ii)
of Section 3.2(b) (the "Actual Value").  Within thirty (30) days after the
delivery of this report to it, OPD shall deliver to Unimag a written statement
describing its objections (if any) to Arthur Andersen LLP's determination of
the Tangible Net Worth, the 1995 Sales, and the Actual Value.  Unimag and OPD
shall use reasonable efforts to resolve any disputes regarding these
determinations, and if they are unable to resolve any such disputes within
thirty (30) days after OPD has submitted its objections to Unimag, then KPGM
Peat Marwick, an independent accounting firm, shall resolve any such disputes.
The Parties shall use reasonable efforts to cause KPGM Peat Marwick to decide
all disputed items as soon as practicable (but in any event within thirty (30)
days).  All fees and expenses of Arthur Andersen LLP shall be borne by Unimag,
but the fees and expenses of KPGM Peat Marwick shall be borne equally between
Unimag, on the one hand, and OPD, on the other.


                                     - 7 -
<PAGE>   14
                 If the Actual Value, as so determined, is more than $
27,286,716, then Unimag shall issue additional Unimag Shares, valued at $1.50
per share, equal to 51% of, and additional Unimag Subordinated Debentures in a
principal amount equal to 49% of, the amount by which the Actual Value, as so
determined, exceeds $ 27,286,716.  If the Actual Value, as so determined, is
less than $ 27,286,716, then the parties shall reduce the number of Unimag
Shares, valued at $1.50 per share, issued to OPD by an amount equal to 51% of,
and the Unimag Subordinated Debentures issued to OPD by an amount equal to 49%
of, the amount by which the Actual Value, as so determined, is less than $
27,286,716.  Notwithstanding the foregoing, if any reduction in the amount of
Unimag Shares to be issued would in any way prevent the Exchange, along with
other exchanges between other companies and Unimag occurring both before and
after the closing of the transactions contemplated by this Agreement, from
being treated as a tax-free exchange under Section 351 of the Code, then the
relative percentage of Unimag Shares and Unimag Subordinated Debentures to be
so returned shall be adjusted in order to maintain the tax-free exchange nature
of these transactions. In the event that OPD fails to return such Unimag Shares
and Unimag Subordinated Debentures within 30 days after a determination that
the Actual Value is less than $ 27,286,716, then, in addition to any other
rights or remedies Unimag may have under this Agreement or otherwise, Unimag
shall have the right to setoff the value of such Unimag Shares and Unimag
Subordinated Debentures against any amount owed to OPD by Unimag, whether
pursuant to this Agreement or the Unimag Debentures.

         Section 3.3      TRANSFER DOCUMENTS AND ISSUANCE OF UNIMAG SHARES AND
DEBENTURES.

                          (a)     Contributions by OPD.  At the Closing, OPD
         shall transfer, convey, and contribute (and shall cause to be
         transferred, conveyed, and contributed) to the capital of Unimag the
         Acquired Assets, free and clear of all claims and encumbrances except
         for the Assumed Liabilities, by delivering to Unimag the following
         duly executed transfer instruments and documents (collectively the
         "Transfer Documents"):

                                  (i)      General warranty deeds for the Real
                          Property, conveying to Unimag merchantable, fee
                          simple title.

                                  (ii)     Assignments of (including all rights
                          and claims related to) the Real Property Leases, the
                          Personal Property Leases, the Contracts, and all
                          other items of the type described in paragraphs (k)
                          and (n) of Section 1.1.

                                  (iii)    All certificates of title to the
                          Vehicles, endorsed for transfer to Unimag.

                                  (iv)     Bills of sale, assignments, and such
                          other instruments of transfer as may be required in
                          order to convey to Unimag ownership of the Personal
                          Property, the Inventory, the Permits, the Proprietary
                          Rights, all assets of the type described in paragraph
                          (j) of Section 1.1, the Business Records, and all
                          items of the type described in paragraph (m) of
                          Section 1.1.


                                     - 8 -
<PAGE>   15
                                  (v)      Any and all other instruments of
                          transfer reasonably requested by Unimag in order to
                          complete the conveyances to Unimag of all of the
                          Acquired Assets in accordance with the terms and
                          conditions of this Agreement.

                          (b)     Issuance of Unimag Shares.  At the Closing,
         upon delivery of all of the Transfer Documents by OPD, Unimag shall
         issue to OPD that number of Unimag Shares which OPD is entitled to
         receive as described in Section 3.2(a).  Unimag shall not be obligated
         to issue any fractional Unimag Shares as a result of the Exchange.  To
         the extent that OPD otherwise would become entitled to a fractional
         Unimag share as a result of the Exchange, OPD shall be entitled to
         receive a cash payment for such fractional interest in an amount equal
         to such fractional interest multiplied by $1.50.  Such payment is
         merely intended to provide a mechanical rounding off of, and is not a
         separately bargained for, consideration.

                          (c)     Issuance of Unimag Debentures.  At the
         Closing, upon delivery of all of the Transfer Documents by OPD, Unimag
         shall issue to OPD the Unimag Debentures which OPD is entitled to
         receive as described in Section 3.2(a).

                          (d)     Unimag Shares to be Restricted Securities.
         The Unimag Shares to be received by OPD in the Exchange shall be
         restricted securities within the meaning of Rule 144 promulgated under
         the Securities Act of 1933, as amended (the "Act").  OPD understands
         and agrees that such shares may not be sold, pledged, hypothecated or
         otherwise transferred unless such shares are registered under the Act
         or pursuant to an opinion of counsel, which opinion and counsel are
         reasonably acceptable to Unimag and its counsel, that an exemption
         from such registration is available.   OPD agrees that the following
         legend may be placed on the certificates for the Unimag Shares to be
         received by it and that appropriate stop-transfer instructions may be
         given to Unimag's transfer agent and registrar:

                                  THE SHARES REPRESENTED BY THIS CERTIFICATE
                          HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF
                          1933, AS AMENDED, AND MAY NOT BE SOLD OR OTHERWISE
                          TRANSFERRED, UNLESS THEY ARE AT THE TIME SO
                          REGISTERED, OR THE SALE OR TRANSFER THEREOF IS NOT
                          REQUIRED TO BE SO REGISTERED, OR IS MADE PURSUANT TO
                          THE APPLICABLE EXEMPTION FROM REGISTRATION PROVIDED
                          TO THE APPLICABLE EXEMPTION FROM REGISTRATION
                          PROVIDED IN THE SECURITIES ACT OF 1933, AS AMENDED,
                          OR IN THE RULES OR REGULATIONS THEREUNDER.

         Section 3.4      EMPLOYEES.  As of the Closing Date, upon delivery of
all of the Transfer Documents by OPD, Unimag shall hire as its employees all of
the persons who are on such date employees of OPD and who are willing to accept
employment with Unimag. All of such persons will be hired initially at the
compensation, and on and subject to all of the terms and conditions,





                                     - 9 -
<PAGE>   16
which existed as part of their employment with OPD immediately prior to their
employment with Unimag, including any terms and conditions which exist under or
relate to OPD's Employee Plans and Benefit Arrangements.

         Section 3.5      NAME.  OPD will change its name, effective as of the
Closing Date, to a name which does not include the words "news" or "periodical"
or "distributors" or any similar words. OPD will cause appropriate filings to be
made with the Ohio Secretary of State and any other jurisdiction in which OPD
is qualified to do business.


                                   ARTICLE 4

                         REPRESENTATIONS AND WARRANTIES
                                   OF UNIMAG

         In order to induce OPD to enter into this Agreement, Unimag hereby
represents and warrants to OPD that the statements set forth in this Article 4
are true, correct, and complete:

         Section 4.1      ORGANIZATION AND STANDING.  Unimag is a corporation
duly organized, validly existing, and in good standing under the laws of the
State of Ohio with full power and authority (corporate and otherwise), to own,
lease, use, and operate its properties and to conduct its business as and where
now owned, leased, used, operated, and conducted.  Unimag is duly qualified to
do business and is in good standing in each state where the nature of the
business or other activities conducted by Unimag or the properties it owns,
leases, or operates requires it to qualify to do business as a foreign
corporation, except where the failure to be so qualified would not have a
material adverse effect on the business, operations, assets, properties, or
condition (financial or otherwise) of Unimag.  Unimag is not in default or in
violation of the performance, observation or fulfillment of any material
provision of its articles of incorporation or code of regulations.

         Section 4.2      CORPORATE POWER AND AUTHORITY.  Unimag has all
requisite corporate power and authority to enter into and to perform its
obligations under this Agreement and to consummate the Exchange and other
transactions contemplated by this Agreement.  This Agreement and the
transactions contemplated by this Agreement have been duly and validly
authorized by all necessary corporate action on the part of Unimag (except for
final approval by the board of directors and the shareholders of Unimag to be
obtained after the date of this Agreement).  This Agreement has been duly
executed and delivered by Unimag and constitutes a legal, valid, and binding
obligation of Unimag, enforceable against Unimag in accordance with its terms,
except as such enforceability may be limited by (a) applicable bankruptcy,
insolvency, or other similar laws from time to time in effect which may affect
the enforcement of creditors' rights in general, and (b) general principles of
equity.

         Section 4.3      CAPITALIZATION OF UNIMAG.  As of the date of this
Agreement, Unimag's authorized capital stock consists solely of 53,250,000
Unimag Shares of which (a) 26,760,334 shares are issued and outstanding and (b)
16,074,718 shares are issued and held as treasury shares.  Each outstanding
Unimag Share is, and all Unimag Shares to be issued in connection with the


                                     - 10 -
<PAGE>   17
Exchange will be, duly authorized, validly issued, fully paid, and
nonassessable.  OPD acknowledges that prior to the Closing, Unimag may (i)
authorize additional capital stock, including additional Unimag Shares, or (ii)
reduce the number of outstanding Unimag Shares by means of a reverse stock
split, or any other method which would result in a reduction in the number of
outstanding Unimag Shares.  Unimag will deliver written notice to OPD if it
authorizes any such action.  Except as otherwise described in this Agreement,
and except as disclosed on Schedule 4.3, Unimag has not entered into any
agreement which would require it to reduce or increase the number of Unimag
Shares outstanding.  In the event that Unimag authorizes a reverse stock split
or other reduction in the number of outstanding Unimag Shares, then the $1.50
agreed upon price of a Unimag Share for purposes of determining the number of
Unimag Shares to be issued to OPD pursuant to Section 3.2 shall be
proportionately adjusted with the objective that OPD shall have the right to
receive the same proportionate ownership interest in Unimag as before the
reduction in the number of outstanding Unimag Shares.

         Section 4.4      CONFLICTS; CONSENTS; AND APPROVALS.  Neither the
execution and delivery of this Agreement by Unimag nor compliance by Unimag
with the terms and provisions of this Agreement, including without limitation
the consummation of the transactions contemplated by this Agreement shall:

                          (a)     Violate, conflict with, result in a violation
         or breach of any provision of, constitute a default (or an event
         which, with the giving of notice, the passage of time, or otherwise,
         would constitute a default) under, entitle any third party (with the
         giving of notice, the passage of time, or otherwise) to terminate,
         accelerate, or declare a default under, or result in the creation of
         any lien, security interest, charge, or other encumbrance upon any of
         the properties or assets of Unimag under any of the terms or
         conditions of the articles of incorporation or code of regulations of
         Unimag, or under any note, bond, mortgage, indenture, deed of trust,
         license, contract, undertaking, agreement, lease, or other instrument
         or obligation to which Unimag is a party and which is material to
         Unimag and its subsidiaries, taken as a whole;

                          (b)     Violate any order, writ, injunction, decree,
         statute, rule, or regulation, applicable to Unimag or its respective
         properties or assets; or

                          (c)     Require any action, consent, or approval of,
         review by, or registration with any third party, court, governmental
         body, or other agency, instrumentality, or authority, other than (i)
         actions required, if any, by the Hart-Scott-Rodino Antitrust
         Improvements Act of 1976, as amended, and the rules and regulations
         promulgated thereunder (the "HSR Act"), (ii) actions to be taken in
         respect of federal and state securities laws as contemplated by this
         Agreement, and (iii) approval by the shareholders of Unimag.

         Section 4.5      LITIGATION.  Except as disclosed in Schedule 4.5:
(a) there is no (and over the last three years there have been no) suits,
claims, actions, proceedings, or investigations (collectively, "ACTIONS")
pending or, to the best knowledge of Unimag, threatened against Unimag or any
of its subsidiaries in which the amount in dispute exceeds (or exceeded)
$25,000, or which has or could result in liability or loss for Unimag or any of
its subsidiaries of more


                                     - 11 -
<PAGE>   18
than $25,000, or which, individually or in the aggregate, is reasonably likely
to have a material adverse effect on Unimag and its subsidiaries, taken as a
whole, or a material adverse effect on the ability of Unimag to consummate the
Exchange and other transactions contemplated by this Agreement; and (b) to the
best knowledge of Unimag, there exist no disputes, conflicts or circumstances
providing the basis for a dispute or conflict which could reasonably be
expected to result in any such Action.  Neither Unimag nor any subsidiary is
subject to any outstanding judgment, order, writ, injunction, or decree which,
individually or in the aggregate, has a reasonable probability of having a
material adverse effect on the business operations, assets, properties,
condition (financial or otherwise), or prospects of Unimag, or a material
adverse effect on the ability of Unimag to consummate the Exchange or other
transactions contemplated by this Agreement.

         Section 4.6      BROKERAGE AND FINDER'S FEES.  Neither Unimag nor any
of its shareholders, directors, officers, or employees has incurred any
brokerage, finder's, or similar fee in connection with the Exchange and other
transactions contemplated by this Agreement.

         Section 4.7      UNIMAG 10-K AND 10-Q.  Unimag has previously made
available to OPD true, correct, and complete copies of Unimag's most recent
10-KSB for the fiscal year ending September 30, 1995 (the "10-K"), and Unimag's
most recent 10-QSB for the fiscal quarter ending June 30, 1996 ("10-Q"), both
of which have been filed with the Securities and Exchange Commission ("SEC").
The financial statements of Unimag included in the 10-K and 10-Q have been
prepared from and in accordance with the books and records of Unimag and in
accordance with generally accepted accounting principles applied on a
consistent basis during the periods involved (except as may be indicated in the
notes thereto or, in the case of the 10-Q, as permitted by the SEC under the
Securities and Exchange Act of 1934, as amended) and fairly present (subject,
in the case of the 10-Q, to normal and recurring audit adjustments) the
consolidated financial position of Unimag and its consolidated subsidiaries as
of the dates thereof and the consolidated results of their operations and cash
flows for the periods then ended.

         Section 4.8      TAXES.  Unimag has duly paid, or caused to be paid,
all taxes, assessments, fees, and other governmental charges (hereinafter,
"taxes") payable by Unimag or its subsidiaries.  Unimag has duly filed, or
caused to be filed, all federal, state, local and foreign tax returns and tax
reports required to be filed by it or its subsidiaries and all such returns and
reports are true, correct, and complete.  There is no pending or, to the best
knowledge of Unimag, threatened federal, state, local or foreign tax audit or
assessment relating to it or its subsidiaries and there is no agreement with
any federal, state, local, or foreign tax authority that may affect the
subsequent tax liabilities of Unimag and its subsidiaries.

         Section 4.9      UNDISCLOSED LIABILITIES.  Unimag has no liability or
obligation of any nature (whether liquidated, unliquidated, accrued, absolute,
contingent, or otherwise and whether due or to become due) except:

                          (a)     Those set forth or reflected in the 10-Q or
         the financial statements therein set forth, which have not been paid
         or discharged since the date thereof;





                                     - 12 -
<PAGE>   19
                          (b)     Current liabilities (determined in accordance
         with generally accepted accounting principles) incurred since June 30,
         1996, in transactions in the ordinary course of business consistent
         with past practices which are properly reflected on its books and
         which are not inconsistent with the other representations, warranties
         and agreements of Unimag set forth in this Agreement; and

                          (c)     Liabilities which, consistent with generally
         accepted accounting principles, are not required to be reflected in
         its financial statements.

         Section 4.10     COMPLIANCE WITH LAW.  To the best knowledge of
Unimag, Unimag has complied and is in compliance in all material respects with
all laws, statutes, ordinances, orders, rules and regulations promulgated, and
all judgments, decisions and orders entered, by any federal, state, local or
foreign court or governmental authority or instrumentality which are applicable
or relate to it or to its businesses or properties.

         Section 4.11     NO MATERIAL ADVERSE CHANGE.  Since the filing of the
10-Q with the SEC, there has been no material adverse change in the properties,
assets, liabilities, business, results of operations, or condition (financial
or otherwise) of Unimag.  Unimag is not subject to any obligation or
requirement to provide funds to or make any investment (in the form of a loan,
capital contribution or otherwise) in any entity.

         Section 4.12     SECTION 351 EXCHANGE.  It is the intention of Unimag
to treat the acquisition of the Acquired Assets pursuant to this Agreement
along with other exchanges and acquisitions occurring before and after the
closing of the transactions contemplated by this Agreement, as an exchange
under Section 351 of the Code, subject to the rules of Section 351 of the Code
and the regulations promulgated thereunder applicable to the receipt and
taxability of "boot" (within the meaning of such rules). Unimag shall be solely
responsible for evaluating (and determining the appropriate methods required
for reporting) all federal, state, and local income and other tax consequences
to Unimag which will and may result from the transactions contemplated by this
Agreement.


                                   ARTICLE 5

                     REPRESENTATIONS AND WARRANTIES OF OPD

         In order to induce Unimag to enter into this Agreement, OPD hereby
represents and warrants to Unimag that the statements contained in this Article
5 are true, correct, and complete:

         Section 5.1      ORGANIZATION AND STANDING.  OPD is a corporation duly
organized, validly existing and in good standing under the laws of the State of
Ohio with full power and authority (corporate and otherwise) to own, lease,
use, and operate its properties and to conduct its business as and where now
owned, leased, used, operated and conducted.  OPD is duly qualified to do
business and is in good standing in each state listed in Schedule 5.1, is not
qualified to do business in any other state and, except as set forth in
Schedule 5.1, neither the nature of the





                                     - 13 -
<PAGE>   20
business or other activities conducted by it nor the properties it owns,
leases, or operates requires it to qualify to do business as a foreign
corporation in any other state, except where the failure to be so qualified
would not have a material adverse effect on the business, operations, assets,
properties, condition (financial or otherwise) or prospects of such
corporation.  OPD has not received any written notice or assertion within the
last three years from any governmental official in any state to the effect that
it is required to be qualified or authorized to do business in a state in which
it is not so qualified or has not obtained such authorization.  OPD is not in
default or in violation of the performance, observation or fulfillment of any
material provision of its articles of incorporation or code of regulations.

         Section 5.2      CAPITALIZATION AND SECURITY HOLDERS; SUBSIDIARIES.
The authorized capital stock of OPD consists solely of 500 shares of common
stock, no par value, (a) all of which are issued and outstanding, and (b) none
of which are held as treasury shares (the "OPD Shares"). Schedule 5.2 contains
a correct and complete list of the names and addresses of all of the
shareholders of OPD and indicates all OPD Shares owned beneficially and of
record by each such shareholder.  Each outstanding OPD Share has been duly
authorized and validly issued and is fully paid and nonassessable, and no OPD
Share has been issued in violation of preemptive or similar rights.  Except as
set forth and briefly described in Schedule 5.2, there are no outstanding
subscriptions, options, warrants, puts, calls, agreements, understandings,
claims, or other commitments or rights of any type relating to the issuance,
sale, or transfer by OPD or any shareholder of OPD of any securities of OPD,
nor are there outstanding any securities which are convertible into or
exchangeable for shares of capital stock of OPD, and OPD has no obligations of
any kind to issue any additional securities.  The issuance and sale of all
securities of OPD have been in full compliance with all applicable federal and
state securities laws.  OPD does not own, directly or indirectly, any equity or
other ownership interest in any corporation, partnership, joint venture, or any
other entity or enterprise.  OPD is not subject to any obligation or
requirement to provide funds to or make any investment (in the form of a loan,
capital contribution, or otherwise) in any entity.

         Section 5.3      CORPORATE POWER AND AUTHORITY.  OPD has all requisite
corporate power and authority to enter into and perform its obligations under
this Agreement and to consummate the Exchange and other transactions
contemplated by this Agreement.  This Agreement and the transactions
contemplated by this Agreement have been duly and validly authorized by all
necessary corporate action on the part of OPD.  This Agreement has been duly
executed and delivered by OPD and constitutes the legal, valid, and binding
obligation of OPD , enforceable against OPD in accordance with its terms,
except as such enforceability may be limited by (a) applicable bankruptcy,
insolvency, or other similar laws from time to time in effect which may affect
the enforcement of creditors' rights in general, and (b) general principles of
equity.

         Section 5.4      CONSENTS AND APPROVALS.  Except for the consents
described in Schedule 5.4, all of which shall be obtained prior to the Escrow
Closing (unless otherwise agreed by Unimag in writing), neither the execution
and delivery of this Agreement by OPD nor the consummation of the Exchange and
other transactions contemplated by this Agreement requires or will require any
action, consent, or approval of, review by, or registration with any third
party, court, governmental body, or other agency, instrumentality, or
authority, other than actions, required


                                     - 14 -
<PAGE>   21
by the HSR Act, and (ii) actions to be taken in respect of federal and state
securities laws as contemplated by this Agreement.

         Section 5.5      UNAUDITED FINANCIAL STATEMENTS.  OPD has furnished to
Unimag the "Unaudited Statements" consisting of the unaudited balance sheet of
OPD (with respect to its Wholesale Periodical Business) as of December 31,
1995, and the related statement of income for the fiscal year then ended,
including, in each case, the related notes, if any.  The Unaudited Statements
have been prepared by management from and in accordance with the books and
records of OPD, have been prepared in accordance with generally accepted
accounting principles applied on a consistent basis (except as disclosed
therein), and fairly present in all material respects the financial condition
of the Wholesale Periodical Business as of the date stated and the results of
the Wholesale Periodical Business for the period then ended in accordance with
such practices.

         Section 5.6      UNDISCLOSED LIABILITIES.  Except as disclosed in
Schedule 5.6, OPD, with respect to its Wholesale Periodical Business, does not
have any liability or obligation of any nature (whether liquidated,
unliquidated, accrued, absolute, contingent, or otherwise and whether due or to
become due) except:

                          (a)     Those set forth or reflected in the Unaudited
         Statements which have not been paid or discharged since the date
         thereof;

                          (b)     Current liabilities (determined in accordance
         with generally accepted accounting principles) incurred since December
         31, 1995, in transactions in the ordinary course of business
         consistent with past practices which are properly reflected on their
         books and which are not inconsistent with the other representations,
         warranties, and agreements of OPD set forth in this Agreement; and

                          (c)     Liabilities which, consistent with generally
         accepted accounting principles, are not required to be reflected in
         the Unaudited Statements.

         Section 5.7      ABSENCE OF CERTAIN CHANGES.  Except as expressly
provided for or permitted under Section 6.2(a) of this Agreement, or as set
forth in Schedule 5.7, since December 31, 1995, there has not been:

                          (a)     Any material adverse change in the business,
         operations, assets, properties, customer base, prospects, rights, or
         condition (financial or otherwise) of OPD's Wholesale Periodical
         Business or any occurrence, circumstance, or combination thereof which
         reasonably could be expected to result in any such material adverse
         change;

                          (b)     Any declaration, setting aside, or payment of
         any dividend or any distribution (in cash or in kind) to any
         shareholder of OPD, or any direct or indirect redemption, purchase, or
         other acquisition by OPD of any of its capital stock, or any options,
         warrants, rights, or agreements to purchase or acquire such stock;

                          (c)     Any increase in amounts payable by OPD to or
         for the benefit of, or committed to be paid by OPD to or for the
         benefit of, any shareholder, director, officer,


                                     - 15 -
<PAGE>   22
         or other consultant, agent, or employee of OPD whose total annual
         compensation exceeds $50,000 or any relatives of such person, or any
         increase in any benefits granted under any bonus, stock option,
         profit-sharing, pension, retirement, severance, deferred compensation,
         group health, insurance, or other direct or indirect benefit plan,
         payment or arrangement made to, with, or for the benefit of any such
         person;

                          (d)     Any transaction entered into or carried out
         by OPD (with respect to its Wholesale Periodical Business) other than
         in the ordinary and usual course of business consistent with past
         practices;

                          (e)     Any borrowing or agreement to borrow funds by
         OPD (with respect to its Wholesale Periodical Business), any incurring
         by OPD (with respect to its Wholesale Periodical Business) of any
         other obligation or liability (contingent or otherwise), except
         liabilities incurred in the usual and ordinary course of business
         (consistent with past practices), or any endorsement, assumption or
         guarantee of payment or performance of any loan or obligation of any
         other person or entity by OPD (with respect to its Wholesale
         Periodical Business);

                          (f)     Any material change by OPD (with respect to
         its Wholesale Periodical Business) in its method of doing business or
         any change in its accounting principles or practices or its method of
         application of such principles or practices;

                          (g)     Any mortgage, pledge, lien, security
         interest, hypothecation, charge, or other encumbrance imposed or
         agreed to be imposed on or with respect to the property or assets of
         OPD (with respect to its Wholesale Periodical Business);

                          (h)     Any sale, lease, or other disposition of, or
         any agreement to sell, lease, or otherwise dispose of any of the
         properties or assets of OPD (with respect to its Wholesale Periodical
         Business), other than sales of inventory in the usual and ordinary
         course of business for fair equivalent value to persons other than
         directors, officers, shareholders, or other affiliates of such
         corporation;

                          (i)     Any purchase of or any agreement to purchase
         assets (other than inventory purchased in the ordinary course of
         business consistent with past practices) for an amount in excess of
         $50,000 for any one purchase or $100,000 for all such purchases made
         by OPD (with respect to its Wholesale Periodical Business) or any
         lease or any agreement to lease, as lessee, any capital assets with
         payments over the term thereof to be made by OPD (with respect to its
         Wholesale Periodical Business) exceeding an aggregate of $100,000;

                          (j)     Any loan or advance made by OPD (with respect
         to its Wholesale Periodical Business) to any person other than loans
         made to customers in the ordinary course of business consistent with
         past practices not exceeding $50,000, in the aggregate, to any
         customer;





                                     - 16 -
<PAGE>   23
                          (k)     Any modification, waiver, change, amendment,
         release, rescission, or termination of, or accord and satisfaction
         with respect to, any material term, condition, or provision of any
         contract, agreement, license, or other instrument to which OPD (with
         respect to its Wholesale Periodical Business) is a party, other than
         any satisfaction by performance in accordance with the terms thereof
         in the usual and ordinary course of business; or

                          (l)     Any labor dispute or disturbance adversely
         affecting the business operations or condition (financial or
         otherwise) of OPD (with respect to its Wholesale Periodical Business),
         including without limitation the filing of any petition or charge of
         unfair labor practice with any governmental or regulatory authority,
         efforts to effect a union representation election, or actual or
         threatened employee strike, work stoppage, or slow down.

         Section 5.8      TAXES.

                          (a)     Except as set forth and briefly described in
         Schedule 5.8, OPD (with respect to its Wholesale Periodical Business)
         has duly paid all taxes payable by it.  OPD (with respect to its
         Wholesale Periodical Business) has duly filed all federal, state,
         local, and foreign tax returns and tax reports required to be filed by
         it and all such returns and reports are true, correct, and complete.
         Except as disclosed and briefly described in Schedule 5.8, since
         December 31, 1991, none of such returns and reports have been amended,
         and except as set forth and briefly described in Schedule 5.8, all
         taxes, arising under or reflected on such returns and reports have
         been fully paid or were fully accrued as liabilities in the Unaudited
         Statements and shall be paid before the Escrow Closing.  During the
         last five (5) years, no claim has been made by authorities in any
         jurisdiction where OPD (with respect to is Wholesale Periodical
         Business) did not file tax returns that it is or may be subject to
         taxation therein.

                          (b)     OPD (with respect to its Wholesale Periodical
         Business) has delivered to Unimag copies of all federal, state, local,
         and foreign income tax returns filed with respect to it for taxable
         periods ended on or after December 31, 1991.  Schedule 5.8 sets forth
         the dates and results of any and all audits conducted by taxing
         authorities within the last five years or otherwise with respect to
         any tax year for which assessment is not barred by any applicable
         statute of limitations.  No waivers of any applicable statute of
         limitations for the filing of any tax returns or payment of any taxes
         or assessments of any deficient or unpaid taxes are outstanding.
         Except as set forth and briefly described in Schedule 5.8, all
         deficiencies proposed as a result of any audits have been paid or
         settled or have been fully accrued as liabilities in the Unaudited
         Statements and shall be paid before the Closing.  Except as set forth
         and briefly described in Schedule 5.8, there is no pending or, to the
         best knowledge of OPD, threatened federal, state, local, or foreign
         tax audit or assessment relating to OPD (with respect to its Wholesale
         Periodical Business), and there is no agreement with any federal,
         state, local, or foreign taxing authority that may affect the
         subsequent tax liabilities of OPD (with respect to its Wholesale
         Periodical Business).





                                     - 17 -
<PAGE>   24
                          (c)     Except as set forth and briefly described in
         Schedule 5.8, all Taxes attributable to the existence or operation of
         OPD (with respect to its Wholesale Periodical Business) as at or
         through December 31, 1995 are, to the extent not already paid,
         accurately reflected in the Unaudited Statements.

                          (d)     Except as set forth and briefly described in
         Schedule 5.8, there exists no tax-sharing agreement or arrangement
         pursuant to which OPD (with respect to its Wholesale Periodical
         Business) is obligated to pay the tax liability of any other person or
         entity or to indemnify any other person or entity with respect to any
         tax.

                          (e)     Schedule 5.8 includes a list of all states,
         territories and jurisdictions to which any Tax is properly payable by
         OPD (with respect to its Wholesale Periodical Business).

                          (f)     OPD became an "S Corporation," within the
         meaning of Section 1361(a)(1) of the Code (an "S Corporation"),
         for federal income tax purposes effective _______
         _______, pursuant to a valid election made by OPD, with the consent of
         all of its shareholders, effective as of such date, and OPD is and from
         such date always has been an S corporation.

         Section 5.9      COMPLIANCE WITH LAW.  Except as disclosed and briefly
described in Schedule 5.9, to the best knowledge of OPD, OPD (with respect to
its Wholesale Periodical Business) has complied and is in compliance in all
material respects with all nonenvironmental (environmental matters being
addressed in Section 5.14) laws, statutes, ordinances, orders, rules and
regulations promulgated, and all judgments, decisions, and orders entered, by
any federal, state, local, or foreign court or governmental authority or
instrumentality which are applicable or relate to it or to its business or
properties including without limitation:  (a) all zoning, fire, safety, and
building laws, ordinances, regulations, and requirements; (b) Title VII of the
Civil Rights Act of 1964, as amended; (c) the Fair Labor Standards Act, as
amended; (d) the Occupational Safety and Health Act of 1970, as amended; (e)
the Americans with Disabilities Act of 1990; (f) all applicable federal, state
and local laws, rules and regulations relating to employment; (g) all
applicable laws, rules and regulations governing payment of minimum wages and
overtime rates, and the withholding and payment of taxes from compensation of
employees; (h) federal and state antitrust and trade regulation laws applicable
to competition generally or to agreements restricting, allocating, or otherwise
affecting geographic or product markets; and (i) the Controlled Substances Act
(collectively, the "Applicable Laws").  To the best knowledge of OPD, OPD (with
respect to its Wholesale Periodical Business) has all franchises, licenses,
permits, covenants, authorizations, approvals, and certifications necessary or
appropriate for the operation of its business or the ownership of its
properties.  Schedule 5.9 includes a list of all material franchises, licenses,
permits, consents, authorizations, approvals, and certificates owned or held by
OPD (with respect to its Wholesale Periodical Business) (collectively, the
"Permits"), each of which is currently valid and in full force and effect.  To
the best knowledge of OPD, OPD (with respect to its Wholesale Periodical
Business) is not in violation of any of the Permits, and there is no pending
nor, to the best knowledge of OPD, any threatened proceeding which could result
in the revocation, cancellation or inability to renew any Permit.  Except as
disclosed and briefly described in Schedule 5.9,  OPD (with respect to its
Wholesale Periodical Business)


                                     - 18 -
<PAGE>   25
has not been charged with or given notice of any violation of any of the
Applicable Laws which violation has not been remedied in full (without any
remaining liability).

         Section 5.10     PROPRIETARY RIGHTS.  Schedule 5.10 sets forth:

                          (a)     All material names, patents, inventions,
         trade secrets, proprietary rights, computer software, trademarks,
         trade names, service marks, logos, copyrights, and franchises and all
         applications therefor, registrations thereof, and licenses,
         sublicenses, or agreements in respect thereof which OPD (with respect
         to its Wholesale Periodical Business) owns, has the right to use, or
         to which each is a party; and

                          (b)     All filings, registrations, or issuances of
         any of the foregoing with or by any federal, state, local, or foreign
         regulatory, administrative, or governmental office or offices (all
         items in (a) and (b) of this Section 5.10, together with the customer
         lists described below, being sometimes hereinafter referred to
         collectively as the "Proprietary Rights").

                          OPD (with respect to its Wholesale Periodical
Business) is, to the best knowledge of OPD, the sole and exclusive owner of all
right, title, and interest in and to all of its respective Proprietary Rights
free and clear of all liens, claims, charges, equities, rights of use,
encumbrances, and restrictions whatsoever, and there is not pending or, to the
best knowledge of OPD, threatened any investigation, proceeding, inquiry, or
other review by any federal, state, local, or foreign regulatory,
administrative, or governmental office or offices with respect to OPD's right,
title, or interest in any Proprietary Right.

                          Other than those Proprietary Rights listed in
Schedule 5.10, no name, patent, invention, trade secret, customer list,
proprietary right, computer software, trademark, trade name, service mark,
logo, copyright, franchise, license, sublicense, or other such right is
necessary for the operation of the business of OPD (with respect to its
Wholesale Periodical Business) in substantially the same manner as such
business is presently conducted.  To the best knowledge of OPD, such business
has not been and is not being conducted in contravention of any trademark,
copyright, or other proprietary right of any person or entity.

                          Except as set forth in Schedule 5.10, none of the
Proprietary Rights:  (i) has been hypothecated, sold, assigned, or licensed by
OPD, or to the best knowledge of OPD, any other person or entity; (ii) to the
best knowledge of OPD, infringes upon or violates the rights of any person or
entity; (iii) to the best knowledge of OPD is subject to challenge, claims of
infringement, unfair competition, or other claims; or (iv) to the best
knowledge of OPD, is being infringed upon or violated by any person or entity.
Except as set forth in Schedule 5.10, OPD has not given any indemnification
against patent, trademark, or copyright infringement as to any equipment,
materials, products, services, or supplies which either of them uses, licenses,
or sells.  To the best knowledge of OPD, no product, process, method, or
operation presently sold, engaged in, or employed by them infringes upon any
rights owned by any other person or entity.  There is not pending or, to the
best knowledge of OPD, threatened any claim or litigation against OPD
contesting its right to sell, engage in, or employ any such product, process,
method, or operation.


                                     - 19 -
<PAGE>   26
                          Except as set forth in Schedule 5.10, OPD has
exclusive rights to own and use the computer software used by it (the
"Software").  Schedule 5.10 lists and briefly describes, all material licenses,
agreements, documents, and other materials relating to the Software and to
OPD's rights therein.  Except as set forth in Schedule 5.10,  OPD has not
licensed or otherwise authorized any other person to use or make use of all or
any part of the Software, nor granted, assigned, or otherwise conveyed any
right in or to the Software.

         Section 5.11     RESTRICTIVE DOCUMENTS OR LAWS.  With the exception of
the matters listed in Schedule 5.11, OPD (with respect to its Wholesale
Periodical Business) is not a party to or bound under any mortgage, lien,
lease, agreement, contract, instrument, law, order, judgment or decree, or any
similar restriction not of general application which materially and adversely
affects, or reasonably could be expected to so affect (a) its business,
operations, assets, properties, prospects, rights, or condition (financial or
otherwise); (b) the continued operation by Unimag of such business after the
Closing Date on substantially the same basis as such business is currently
operated; or (c) the consummation of the transactions contemplated by this
Agreement.

         Section 5.12     INSURANCE.  OPD (with respect to its Wholesale
Periodical Business) has been and is insured with respect to its properties and
the conduct of its business in such amounts and against such risks as are
sufficient for compliance with applicable law and as are adequate to protect
its property and business in accordance with normal industry practice.  Such
insurance is and has been provided by insurers unaffiliated with OPD, which
insurers are, to the best knowledge of OPD, financially sound and reputable.
Set forth in Schedule 5.12 is a true, correct, and complete list of all
insurance policies and bonds in force in which OPD (with respect to its
Wholesale Periodical Business) is named as an insured party, or for which it
has paid any premiums, and such list correctly states the name of the insurer,
the name of each insured party, the type and amount of coverage, deductible
amounts, if any, the expiration date, and the premium amount of each such
policy or bond.  Except as disclosed in Schedule 5.12, all such policies or
bonds are currently in full force and effect and no notice of cancellation or
termination has been received with respect to any such policy.  OPD will
continue all of such insurance in full force and effect through the Closing
Date.  All premiums due and payable on such policies have been paid.  Except as
disclosed in Schedule 5.12, OPD is not a co-insurer under any term of any
insurance policy.

         Section 5.13     BANK ACCOUNTS, DEPOSITORIES; POWERS OF ATTORNEY.  Set
forth in Schedule 5.13 is a true, correct, and complete list of the names and
locations of all banks or other depositories in which OPD (with respect to its
Wholesale Periodical Business) has accounts or safe deposit boxes, and the
names of the persons authorized to draw thereon, borrow therefrom, or have
access thereto.  Except as set forth in Schedule 5.13, no person has a power of
attorney from OPD (with respect to its Wholesale Periodical Business).

         Section 5.14     TITLE TO AND CONDITION OF PROPERTIES.  Except as set
forth in Schedule 5.14, OPD (with respect to its Wholesale Periodical Business)
has good, valid, and indefeasible title to all of its assets and properties of
every kind, nature, and description, tangible or intangible, wherever located,
which constitute all of the property now used in and necessary for the conduct
of its business as presently conducted (including without limitation all
operating property and


                                     - 20 -
<PAGE>   27
assets shown or reflected on the Unaudited Statements, except inventory sold in
the ordinary course of business).  Except as set forth in Schedule 5.14, to the
best knowledge of OPD, all such properties are owned free and clear of all
mortgages, pledges, liens, security interests, encumbrances, and restrictions
of any nature whatsoever, including without limitation: (a) rights or claims of
parties in possession; (b) easements or claims of easements; (c) encroachments,
overlaps, boundary line or water drainage disputes, or any other matters; (d)
any lien or right to a lien for services, labor, or material furnished; (e)
special tax or other assessments; (f) options to purchase, leases, tenancies,
or land contracts; (g) contracts, covenants, or reservations which restrict the
use of such properties; and (h) violations of any Applicable Laws applicable to
such properties.  All such properties are usable for their current uses without
violating any Applicable Laws, or any applicable private restriction, and such
uses are legal conforming uses.  Except as set forth in Schedule 5.14, no
financing statement under the Uniform Commercial Code or similar law naming OPD
or any of its predecessors is on file in any jurisdiction in which it owns
property or does business, and OPD is not a party to or bound under any
agreement or legal obligation authorizing any party to file any such financing
statement.  Schedule 5.14 contains a complete and accurate list of the location
of all real property which is owned, leased, or operated by OPD and describes
the nature of its interest in that real property.  With respect to any leased
real property, except as set forth in Schedule 5.14, OPD has an insurable
leasehold interest in that real property.

                          Except as set forth in Schedule 5.14, to the best
knowledge of OPD, all real property and structures, all machinery and
equipment, and all tangible personal property owned, leased or used by OPD
(with respect to its Wholesale Periodical Business) and material to the
operation of its business are reasonably suitable for the purpose or purposes
for which they are being used (including full compliance with all Applicable
Laws and are in good condition and repair, ordinary wear and tear excepted.
Except as set forth in Schedule 5.14, to the best knowledge of OPD, there are
no material structural defects in the exterior walls or the interior bearing
walls, the foundation, or the roof of any building, garage or other such
structure so owned, leased, or used by OPD, and the electrical, plumbing,
heating systems, and air conditioning systems, of any such structure are in
good operating condition, ordinary wear and tear excepted.  The utilities
servicing the real properties owned, leased, or used by OPD are adequate to
permit the continued operation of their respective businesses, and there are no
pending or, to the best knowledge of OPD, threatened zoning, condemnation or
eminent domain proceedings, building, utility, or other moratoria, or
injunctions or court orders which would materially and adversely affect such
continued operation.  Schedule 5.14 lists, and OPD has furnished or made
available to Unimag, copies of all engineering, geologic, and environmental
reports prepared by or for OPD or with respect to the real property so owned,
leased or used by it in its possession which OPD has been able to reasonably
locate after conducting a good-faith review.

                          Except as set forth in Schedule 5.14, no real or
personal property owned, leased, or used by OPD (with respect to its Wholesale
Periodical Business) has been used to produce, process, store, handle, or
transport any hazardous or toxic substance or waste (as those terms are defined
or described in any of the applicable laws relating to the protection,
preservation, conservation, restoration, or quality of the environment), except
to the extent immaterial quantities of hazardous substances are used as an
incidental aspect of the operation of its





                                     - 21 -
<PAGE>   28
business.  Except as set forth in Schedule 5.14, no hazardous or toxic
substance or waste has been disposed of, released or discharged on, leaked
from, or has otherwise contaminated any real property so owned, leased, or used
by OPD.  Except as set forth in Schedule 5.14, no asbestos or substances
containing material quantities of asbestos have been installed in any such
property.  Except as set forth in Schedule 5.14, there are no oil or gas wells
capped or uncapped or piping, structures, fixtures or other appliances relating
thereto on or about any such property and no such property has been used as a
landfill.

         Section 5.15     BROKERS AND FINDERS.  No investment banker, broker,
finder, or other intermediary: (a) has been retained by or is authorized to act
on behalf of OPD or any of its shareholders; (b) has submitted the transactions
contemplated by this Agreement to OPD or any of its shareholders; or (c) is or
might be entitled to any fee, commission, or other payment from OPD as a direct
or indirect result of the transactions contemplated by this Agreement.

         Section 5.16     LEGAL PROCEEDINGS.  Except as described in Schedule
5.16:  (a) there are no (and over the last three years there have been no)
Actions pending or, to the best knowledge of OPD, threatened against or
relating to OPD (with respect to its Wholesale Periodical Business), or any of
its officers, directors, shareholders, agents, or representatives in connection
with its business or affairs, before any federal, state, local, or foreign
court or governmental body in which the amount in dispute exceeds (or exceeded)
$25,000 or which has or could result in liability or loss for OPD of more than
$25,000; and (b) to the best knowledge of OPD, there exist no disputes,
conflicts, or circumstances providing the basis for a dispute or conflict which
could reasonably be expected to result in any such Action.  There are no
Actions pending or, to the best knowledge of OPD, threatened for the purpose of
enjoining or preventing this Agreement or any other transaction contemplated by
this Agreement or otherwise challenging the validity or propriety of the
transactions contemplated by this Agreement.  Except as disclosed in Schedule
5.16, OPD (with respect to its Wholesale Periodical Business) is not subject to
any judgment, order or decree, or any governmental restriction, which has a
reasonable probability of having a material adverse effect on its business
operations, assets, properties, condition (financial or otherwise), or
prospects.

         Section 5.17     ERISA.

                          (a)     Schedule 5.17(a) identifies each "employee
         benefit plan," as defined in Section 3(3) of the Employee Retirement
         Income Security Act of 1974 ("ERISA") which   (i) is subject to any
         provision of ERISA, and (ii) is or was at any time during the last 5
         years maintained, administered, or contributed to by OPD (with respect
         to its Wholesale Periodical Business) or any affiliate (as defined
         below) and covers any employee or former employee of OPD or any
         affiliate or under which OPD or any affiliate has any liability.
         Copies of such plans (and, if applicable, related trust agreements)
         and all amendments thereto have been furnished to Unimag together with
         the three most recent annual reports (Form 5500 and all related
         schedules) and actuarial valuation reports, if any, prepared in
         connection with any such plan.  Such plans are referred to
         collectively herein as the "Employee Plans".  For purposes of this
         section, "affiliate" of any person or entity means (A) any other
         person or entity which, together with such person or entity, would be
         treated as a single employer under Section 414 of


                                     - 22 -
<PAGE>   29
         the Internal Revenue Code of 1986, as amended (the "Code"), or (B) is
         an "affiliate," whether or not incorporated, as defined in Section
         407(d)(7) of ERISA, of such person or entity.  The only Employee Plans
         which individually or collectively would constitute an "employee
         pension benefit plan" as defined in Section 3(2) of ERISA (the
         "Pension Plans") are identified as such on Schedule 5.17(a).

                          (b)     Except as set forth in Schedule 5.17(b), no
         Employee Plan constitutes a "multiemployer plan," as defined in
         Section 3(37) of ERISA, or a "defined benefit plan," as defined in
         Section 3(35) and subject to Title IV of ERISA, nor does OPD (with
         respect to its Wholesale Periodical Business) have any obligation to
         create, maintain, or contribute to any such "multiemployer plan" or
         "defined benefit plan".  No Employee Plan is maintained in connection
         with any trust described in Section 501(c)(9) of the Code.  No
         "accumulated funding deficiency," as defined in Section 412 of the
         Code, has been incurred with respect to any Employee Plan, whether or
         not waived.  Full payment has been made of all amounts which OPD is
         required to have paid as contributions to or benefits under any
         Employee Plan as of the end of the most recent fiscal year thereof,
         and there are no unfunded obligations under any Employee Plan.  OPD
         knows of no "reportable event," within the meaning of Section 4043 of
         ERISA, and no event described in Section 4041, 4042, 4062 or 4063 of
         ERISA has occurred in connection with any Employee Plan.  No condition
         exists and no event has occurred which could constitute grounds for
         termination of any Employee Plan, and neither OPD nor any of its
         affiliates has incurred any material liability under Title IV of ERISA
         arising in connection with the termination of, or complete or partial
         withdrawal from, any plan covered or previously covered by Title IV of
         ERISA.  Nothing done or omitted to be done and no transaction or
         holding of any asset under or in connection with any Employee Plan has
         or will make OPD or any officer or director of OPD, subject to any
         liability under Title I of ERISA or liable for any tax pursuant to
         Section 4975 of the Code.  There is no pending or, to the best
         knowledge of OPD, threatened litigation, arbitration, disputed claim,
         adjudication, audit, examination, or other proceeding with respect to
         any Employee Plan or any fiduciary or administrator thereof in their
         capacities as such.

                          (c)     Except as set forth in Schedule 5.17(c), each
         Employee Plan which is intended to be qualified under Section 401(a)
         of the Code is, to the best knowledge of OPD, so qualified and has
         been so qualified during the period from its adoption to date, and
         each trust forming a part thereof is exempt from tax pursuant to
         Section 501(a) of the Code.  OPD has furnished to Unimag copies of the
         most recent Internal Revenue Service determination letters with
         respect to each such plan for which it is the plan sponsor.  Except as
         set forth in Schedule 5.17(c), to the best knowledge of OPD, each
         Employee Plan has been maintained in compliance with its terms and the
         requirements prescribed by any and all statutes, orders, rules, and
         regulations, including but not limited to ERISA and the Code, which
         are applicable to such plan.

                          (d)     Except as set forth in Schedule 5.17(d),
         there is no contract, agreement, plan, or arrangement covering any
         employee or former employee of OPD or any affiliate


                                     - 23 -
<PAGE>   30
         that, individually or collectively, could give rise to the payment of
         any amount that would not be deductible pursuant to the terms of the
         Code.

                          (e)     Schedule 5.17(e) identifies each employment,
         severance, or other similar contract, arrangement, or policy and each
         plan or arrangement (written or oral) providing for insurance coverage
         (including any self-insured arrangements), workers' compensation,
         disability benefits, severance benefits, supplemental unemployment
         benefits, vacation benefits, retirement benefits, or for deferred
         compensation, profit-sharing, bonuses, stock options, stock
         appreciation, or other forms of incentive compensation or
         post-retirement insurance, compensation, or benefits which (i) is not
         an Employee Plan, (ii) is entered into, maintained, or contributed to
         by OPD (with respect to its Wholesale Periodical Business) or any of
         its affiliates, and (iii) covers any employee or former employee of
         OPD or any affiliates.  Such contracts, plans, and arrangements as are
         described above, copies or descriptions of which have been furnished
         previously to Unimag, are referred to collectively herein as the
         "Benefit Arrangements".  Each Benefit Arrangement has been maintained
         in substantial compliance with its terms and with requirements
         prescribed by any and all statutes, orders, rules, and regulations
         that are applicable to such Benefit Arrangement.

                          (f)     Except as set forth in Schedule 5.17(f),
         there is no liability in respect of post-retirement health and medical
         benefits for current or retired employees of OPD (with respect to its
         Wholesale Periodical Business) or any of its affiliates.  Except as
         set forth in Schedule 5.17(f), OPD has reserved its right to amend or
         terminate any Employee Plan or Benefit Arrangement providing health or
         medical benefits in respect of any active employee under the terms of
         any such plan and descriptions thereof given to employees.  With
         respect to any of OPD's Employee Plans which are "group health plans"
         under Section 4980B of the Code and Section 607(1) of ERISA, there has
         been substantial compliance with all requirements imposed thereunder.

                          (g)     Except as set forth in Schedule 5.17(g),
         there has been no amendment to, written interpretation, or
         announcement (whether or not written) by OPD or any of its affiliates
         relating to any Employee Plan or Benefit Arrangement which would
         increase the expense of maintaining such Employee Plan or Benefit
         Arrangement above the level of the expense incurred in respect thereof
         for the fiscal year ended immediately prior to the Closing Date.

                          (h)     Except as set forth in Schedule 5.17(h), OPD
         (with respect to its Wholesale Periodical Business) is not a party or
         subject to any union contract or any material employment contract or
         arrangement providing for annual future compensation of more than
         $25,000 to any officer, consultant, director or employee.

                          (i)     Except as set forth in Schedule 5.17(i), the
         execution, delivery, and consummation of the transactions contemplated
         by this Agreement do not constitute a triggering event under any
         Employee Plan, whether or not legally enforceable, which (either alone
         or upon the occurrence of any additional or subsequent event) will or
         may result in any payment (of severance pay or any other type),
         acceleration, increase in


                                     - 24 -
<PAGE>   31
         vesting, or increase in benefits to any current or former participant,
         employee, or director of OPD.

                          (j)     Any reference to ERISA or the Code or any
         section thereof shall be construed to include all amendments thereto
         and applicable regulations and administrative rulings issued
         thereunder.

         Section 5.18     CONTRACTS.  Schedule 5.18 lists and briefly describes
all contracts, agreements, leases, arrangements, and understandings (written or
oral) ("Contracts") to which OPD (with respect to its Wholesale Periodical
Business) is a party and which fall within any of the following categories:
(a) Contracts with any of its top 20 customers based on revenues for the
12-month period ended June 30, 1996; (b) Contracts not entered into in the
ordinary course of business (including without limitation Contracts with any
present or former shareholder, director, or officer, or any person related by
blood or marriage to any such person, or any person controlling, controlled by,
or under common control with any such person, or with any employee, agent, or
consultant not terminable at will); (c) Contracts which are service contracts
(excluding contracts for delivery services entered into in the ordinary course
of business) or equipment leases involving payments of more than $10,000 per
year; (d) Contracts containing covenants or restrictions purporting to limit
the freedom of OPD to compete in any line of business in any geographic area or
to employ or otherwise engage any person; (e) Contracts which extend beyond one
year, unless cancelable on 60 or fewer days' notice without any liability,
penalty, or premium; (f) Contracts which relate to any borrowings or guarantees
in excess of $25,000; (g) Contracts containing any obligation or commitment
which limits the freedom of OPD to sell, lease, or otherwise distribute any
product or customer information; or (h) Contracts which are not listed above
but which are material to the condition (financial or otherwise), operations,
assets, prospects, or business of OPD.  All such Contracts are valid and
binding and in full force and effect, and, to the best knowledge of OPD,
enforceable in accordance with their respective terms in all material respects.
Except as set forth in Schedule 5.18, neither OPD nor, to the best knowledge of
OPD, any other party thereto, is in violation of, in default in respect of,
nor, to the best knowledge of OPD, has there occurred an event or condition
which, with the passage of time or giving of notice (or both) would constitute
a default under any such Contract.

         Section 5.19     ACCOUNTS RECEIVABLE.  Except as set forth in Schedule
5.19, all accounts and notes receivable (customer, vendor, and other) of OPD
(with respect to its Wholesale Periodical Business) as of June 30, 1996, are
and will be collectible in full, after application of a reserve for
uncollectible accounts determined in accordance with generally accepted
accounting principles, and are and will be valid and subsisting (unless
previously paid) and represent and will represent sales actually made (net of
all applicable credits and rebates) in the ordinary and usual course of
business consistent with past practices.

                          From the date of this Agreement through the Closing
Date, no customer or vendor accounts receivable of OPD (with respect to its
Wholesale Periodical Business) will be converted to notes receivable or written
off without the prior written consent of Unimag.





                                     - 25 -
<PAGE>   32
         Section 5.20     NO CONFLICT OR DEFAULT.  Except as set forth on
Schedule 5.20, neither the execution and delivery of this Agreement by OPD, nor
compliance by OPD with the terms and provisions of this Agreement, including
without limitation the consummation of the transactions contemplated by this
Agreement, will:  (a) violate any Applicable Laws or Permits; (b) conflict with
or result in the breach of any term, condition, or provision of (i) the
articles of incorporation, code of regulations, or other organizational
document of OPD or (ii) any material agreement, deed, contract, undertaking,
mortgage, indenture, writ, order, decree, restriction, legal obligation, or
instrument to which OPD is a party or by which OPD or any of its assets or
properties are or may be bound or affected; or (iii) any Contract; (c)
constitute a default (or an event which, with the giving of notice, the passage
of time, or both, would constitute a default) thereunder; (d) result in the
creation or imposition of any lien, security interest, charge or encumbrance,
or restriction of any nature whatsoever with respect to any material properties
or assets of OPD; or (e) give to others any interest or rights, including
rights of termination, acceleration, or cancellation in or with respect to any
of the material properties, assets, contracts, or business of OPD.

         Section 5.21     BOOKS OF ACCOUNT; RECORDS.  The general ledgers,
stock record books, minute books and other material records relating to the
assets, properties, contracts, and outstanding legal obligations of OPD (with
respect to its Wholesale Periodical Business) are, in all material respects,
complete and correct, and have been maintained in accordance with good business
practices and the matters contained therein are, to the extent required by
generally accepted accounting principles, accurately reflected in the Unaudited
Statements, except as may be set forth in Section 5.5.

         Section 5.22     OFFICERS, EMPLOYEES, AND COMPENSATION.  Schedule 5.22
lists and describes the current compensation of the five most highly
compensated managers of OPD (with respect to its Wholesale Periodical Business)
and any other employee of OPD (with respect to its Wholesale Periodical
Business) whose total current salary and bonus exceeds $50,000.  Except as
disclosed in Schedule 5.22:  (a) there are no other forms of compensation paid
to any such director, officer, or employee of OPD; (b) the amounts accrued or
to be accrued on the books and records of OPD for vacation pay, sick pay, and
all commissions and other fees payable to agents, salespersons and
representatives of OPD will be adequate to cover its liabilities for all such
items; (c) OPD (with respect to its Wholesale Periodical Business) has not
become obligated, directly or indirectly, to any shareholder, director, or
officer or any person related to any such person by blood or marriage, except
for current liability for such compensation; and (d) to the best knowledge of
OPD, no shareholder, director, officer, agent, employee, or representative of
OPD (with respect to its Wholesale Periodical Business) or any person related
to such person by blood or marriage holds any position or office with or has
any material financial interest, direct or indirect, in any supplier, customer,
or account of, or other outside business which has material transactions with,
OPD.  OPD does not have any agreement or understanding with any shareholder,
director, officer, agent, employee, or representative of OPD which would
influence any such person not to become associated with Unimag from and after
the Closing or not to serve OPD after the Closing in a capacity similar to the
capacity presently held.





                                     - 26 -
<PAGE>   33
         Section 5.23     LABOR RELATIONS.  Except as set forth in Schedule
5.23, there is no unfair labor practice complaint against OPD (with respect to
its Wholesale Periodical Business) pending before the National Labor Relations
Board.  Except as set forth in Schedule 5.23, OPD (with respect to its
Wholesale Periodical Business) is not a party to or bound by any collective
bargaining agreement and there is no labor strike, dispute, slowdown or
stoppage, or any union organizing campaign, actually pending or, to the best
knowledge of OPD, threatened against or involving OPD.  Except as set forth in
Schedule 5.23, no labor grievance has been filed against OPD (with respect to
its Wholesale Periodical Business) in the last three years, and no arbitration
proceeding has arisen out of or under a collective bargaining or other labor
agreement and is pending and no claim therefor has been asserted.  Except as
set forth in Schedule 5.23, no collective bargaining or other labor agreement
is currently being negotiated by OPD and no union or collective bargaining unit
represents any of its employees.  OPD (with respect to its Wholesale Periodical
Business) has not experienced any work stoppage or other material labor
difficulty during the past five years.

         Section 5.24     CUSTOMERS AND SUPPLIERS.  Except as set forth in
Schedule 5.24, no supplier of OPD (with respect to its Wholesale Periodical
Business) has indicated that it shall stop, or decrease the rate of, or
substantially increase its fees for, supplying products or services to OPD
either prior to, or following the consummation of, the Closing.  Schedule 5.24
sets forth a list of all customers which have terminated their relationships
with OPD since December 31, 1995, or have notified OPD since December 31, 1995,
that they intend to terminate their relationships with OPD.  Except as set
forth in Schedule 5.24, OPD does not know of any customers of OPD (with respect
to its Wholesale Periodical Business) which alone or in the aggregate comprise
more than 1% of actual annualized sales as shown in the Unaudited Statements,
which have indicated that they are considering or planning to (a) discontinue
being customers of OPD, (b) discontinue being customers of Unimag or OPD after
the Escrow Closing or the Closing, or (c) substantially decrease the amount of
their purchasing from OPD or Unimag or otherwise materially alter the terms of
such purchasing either before or after the Closing.

         Section 5.25     SPECIAL TERMS; PRODUCT WARRANTIES.  Schedule 5.25
sets forth the terms and conditions of any credit, discount, or other terms
given by OPD (with respect to its Wholesale Periodical Business) to any
customer outside the usual and ordinary course of business.


         Section 5.26     BUSINESSES OF OPD.  OPD is and has been, engaged in
the magazine, book, newspaper, and sundries wholesale distribution and related
businesses for more than 30 years, and is presently engaged in no other
business whatsoever except as may be incidental to the foregoing, except in the
case of businesses being retained by OPD and not being contributed by OPD to
Unimag.

         Section 5.27     INVESTMENT REPRESENTATION.  OPD acknowledges,
represents, and warrants to Unimag that (a) it is an "accredited investor," as
that term is defined in Regulation D, (b) OPD has been provided the opportunity
to ask questions and receive answers from Unimag concerning the business
operations and financial condition of Unimag and the terms and conditions of
the transactions described in this Agreement, and to obtain any additional
information necessary to verify the accuracy of information provided to OPD by
Unimag, and (c) OPD is acquiring the Unimag Shares and the Unimag Debentures to
be issued pursuant to this Agreement for OPD's





                                     - 27 -
<PAGE>   34
own account for investment only and not with a view to the distribution
thereof.  OPD has not (and, prior to the Closing, will not have) entered into
any agreement to dispose of any Unimag Shares now owned or hereafter received
at the Closing of the Exchange (except for the contingent obligation to return
Unimag Shares to Unimag pursuant to the valuation adjustment provisions of
Section 3.2(b)).

         Section 5.28     SECTION 351 EXCHANGE.  It is the intention of OPD to
treat the acquisition of the Acquired Assets pursuant to this Agreement, along
with other exchanges and acquisitions occurring before and after the closing of
the transactions contemplated by this Agreement, as an exchange under Section
351 of the Code, subject to the rules of Section 351 of the Code and the
regulations promulgated thereunder applicable to the receipt and taxability of
"boot" (within the meaning of such rules). OPD shall be solely responsible for
evaluating (and determining the appropriate methods required for reporting) all
federal, state, and local income and other tax consequences to it which will
and may result from the transactions contemplated by this Agreement.


                                   ARTICLE 6

                            COVENANTS OF THE PARTIES

         Section 6.1      MUTUAL COVENANTS.

                          (a)     General.  Each Party shall use all reasonable
         efforts to take all actions and do all things necessary, proper, or
         advisable to consummate the Exchange and the other transactions
         contemplated by this Agreement, including without limitation using all
         reasonable efforts to cause the conditions set forth in Article 7 of
         this Agreement for which such Party is wholly or partially responsible
         to be satisfied, as soon as reasonably practicable and to prepare,
         execute, acknowledge or verify, deliver, and file such additional
         documents, and take or cause to be taken such additional actions, as
         any other Party may reasonably request.

                          (b)     HSR Filings.  The Parties shall cooperate
         with each other with respect to the preparation and filing of any
         Notification and Report Forms and related materials that they may be
         required to file with the Federal Trade Commission and the Antitrust
         Division of the United States Department of Justice under the HSR Act
         with respect to the Exchange and shall promptly make any further
         filings pursuant the HSR Act that may be necessary, proper, or
         advisable.

                          (c)     Other Governmental Matters.  Each Party shall
         use all reasonable efforts to take any additional action that may be
         necessary, proper, or advisable in connection with any other notices
         to, filings with, and authorizations, consents and approvals of any
         court, administrative agency or commission, or other governmental
         authority or instrumentality that it may be required to give, make, or
         obtain.





                                     - 28 -
<PAGE>   35
                          (d)     Tax-Free Treatment.  Each of the Parties
         shall use all reasonable efforts to cause the Exchange to constitute
         (along with other exchanges and acquisitions occurring before and
         after the Exchange) a tax-free exchange under Section 351 of the Code,
         subject to the rules of Section 351 of the Code and the regulations
         promulgated thereunder applicable to the receipt and taxability of
         "boot" (within the meaning of such rules). Each of the Parties shall
         be solely responsible for evaluating (and determining the appropriate
         methods required for reporting) all federal, state, and local income
         and other tax consequences to each such Party which will and may
         result from the transactions contemplated by this Agreement.

                          (e)     Bulk Transfer Laws.  The Parties covenant and
         acknowledge that neither Party will comply in any respect with the
         provisions of any applicable bulk transfer laws in connection with the
         Exchange and other transactions contemplated by this Agreement.
         Notwithstanding anything in this Agreement to the contrary, (i) any
         Damages (defined in Section 9.2(a)) suffered by Unimag in any way
         related to such failure to comply shall be treated as an Indemnifiable
         OPD Claim (defined in Section 9.2(a)), and (ii) any Damages suffered
         by OPD in any way related to such failure to comply shall not be
         treated as an Indemnifiable Unimag Claim (defined in Section 9.3(a)).

         Section 6.2      COVENANTS OF OPD.  OPD covenants and agrees that:

                          (a)     Conduct of Business.  Except as otherwise
         expressly contemplated by this Agreement, from the date of this
         Agreement until the Closing Date (the "Exchange Period"):  (i) OPD
         shall not take or permit to be taken any action or do or permit to be
         done anything in the conduct of the business of OPD (with respect to
         its Wholesale Periodical Business) or otherwise, that would be
         contrary to or in breach of any of the terms or provisions of this
         Agreement or which would cause any of its representations and
         warranties contained in this Agreement to be or become untrue in any
         material respect; (ii) OPD (with respect to its Wholesale Periodical
         Business) shall conduct its business in the ordinary course consistent
         with past practices; (iii) OPD shall permit Unimag to manage and
         oversee the Wholesale Periodical Business operations of OPD as
         provided in Section 6.3(b) and consistent with the terms and
         conditions of the Joint Operating Agreement between Unimag and OPD
         dated March 1, 1996 (the "Joint Operating Agreement"); and (iv) OPD
         shall use all reasonable efforts to preserve the business organization
         intact, keeping available to OPD and Unimag the present service of
         OPD's employees, and preserving for OPD and Unimag the goodwill of
         OPD's suppliers, customers, and others with whom business
         relationships exist.  Without limiting the generality of the
         foregoing, during the Exchange Period, except as otherwise expressly
         contemplated by this Agreement or with the prior written consent of
         Unimag, OPD shall not:

                                  (A)      Adopt or propose any change in its
                          articles of incorporation or code of regulations;
                          adjust, split, combine, or reclassify any of its
                          capital stock; or make any other changes in its
                          authorized or issued capital stock;


                                     - 29 -
<PAGE>   36
                                  (B)      Redeem, purchase, or otherwise
                          acquire any shares of its capital stock; grant any
                          person or entity any right to acquire any shares of
                          its capital stock; issue, deliver, sell, or agree to
                          issue, deliver, or sell, any additional shares of its
                          capital stock or any other securities; or enter into
                          any agreement or arrangement with respect to the sale
                          or voting of its shares of capital stock;

                                  (C)      Merge or consolidate with any other
                          person or entity or acquire a material amount of
                          assets of any other person or entity except for the
                          acquisition of inventory in the ordinary course of
                          business consistent with past practices;

                                  (D)      Sell, lease, license, pledge,
                          encumber, or otherwise dispose of any of its Wholesale
                          Periodical Business operating assets other than sales
                          of inventory in the ordinary course of business
                          consistent with past practices;

                                  (E)      With respect to its Wholesale
                          Periodical Business, incur, create, assume, or
                          otherwise become liable for any indebtedness other
                          than indebtedness incurred in the ordinary course of
                          business consistent with past practices;

                                  (F)      Except for those arrangements
                          disclosed in Schedule 6.2(a), enter into or modify
                          any employment, severance, termination, or similar
                          agreement or arrangement with, or grant any bonuses,
                          salary increases, severance, or termination pay to,
                          any officer, director, consultant, or employee of
                          OPD;

                                  (G)      With respect to its Wholesale
                          Periodical Business, adopt, amend, or terminate any
                          employee benefit plan or increase, amend, or
                          terminate any benefits to officers, directors,
                          consultants, or employees;

                                  (H)      With respect to its Wholesale
                          Periodical Business, modify in any material way or
                          terminate any of the contracts listed or required to
                          be listed in Schedule 5.18, except in the ordinary
                          course of business consistent with past practices;

                                  (I)      With respect to its Wholesale
                          Periodical Business, except as disclosed in Schedule
                          5.16, settle any claims, litigation, or actions,
                          whether now pending or hereafter made or brought,
                          unless such settlement does not involve a payment by
                          OPD of more than $25,000;

                                  (J)      With respect to its Wholesale
                          Periodical Business, engage in any transaction, or
                          enter into any agreement, contract, lease, or other
                          arrangement or understanding, with any affiliate of
                          OPD, except for transactions expressly permitted by
                          this Agreement; or

                                  (K)      Agree or commit to do any of the
                           foregoing.

         provided, however, that nothing in this Section 6.2(a) shall prohibit
         OPD from transferring to its shareholders or their affiliates,
         affiliate accounts receivable, affiliate notes receivable,


                                     - 30 -
<PAGE>   37
         and airplanes which are not necessary for the conduct of ordinary
         business operations.  Any such transfers shall be utilized in
         determining the actual tangible net worth of OPD in connection with
         the valuation adjustment provided for in Section 3.2(b).

                          (b)     Exclusive Rights.  OPD shall not, directly or
         indirectly, solicit (including without limitation by way of furnishing
         or making available any non-public information concerning the
         business, properties, or assets of OPD) or engage in negotiations or
         discussions with, disclose any of the terms of this Agreement to,
         accept any offer from, furnish any information to, or otherwise
         cooperate, assist, or participate with any person or organization
         (other than Unimag and its representatives) regarding any Acquisition
         Proposal (defined below), except that any person or entity making an
         Acquisition Proposal may be informed of the restrictions contained in
         this sentence.  OPD shall notify Unimag promptly by telephone, and
         thereafter promptly confirm in writing, if any such information is
         requested from, or any Acquisition Proposal is received by, OPD.  For
         purposes of this Agreement, "Acquisition Proposal" shall mean any
         offer or proposal received by OPD prior to the Closing Date regarding
         the acquisition by purchase, merger, lease, or otherwise of any
         capital stock of OPD, the Wholesale Periodical Business of OPD, or any
         material assets, customer relationships, or other operations of the
         Wholesale Periodical Business of OPD.

                          (c)     Access to Records and Other Due Diligence.
         During the Exchange Period, OPD shall:  (i) make or cause to be made
         available to Unimag and its representatives, attorneys, accountants,
         and agents, for examination, inspection, and review, the assets and
         property of OPD and all books, contracts, agreements, commitments,
         records, and documents of every kind relating to OPD's Wholesale
         Periodical Business, and shall permit Unimag and its representatives,
         attorneys, accountants and agents to have access to the same at all
         reasonable times, including without limitation access to all tax
         returns filed and in preparation and all review and other accounting
         work papers of OPD's independent accountants and all reports to
         management and related responses; and (ii) permit representatives of
         Unimag to interview suppliers, customers, and personnel of OPD,
         provided, however, that an OPD representative shall be entitled to be
         present at and participate in each such interview.

                          (d)     Disclosures.  After the date of this
         Agreement, OPD shall not:  (i) disclose to any person, association,
         firm, corporation or other entity (other than Unimag or those
         designated in writing by Unimag) in any manner, directly or
         indirectly, any proprietary information or data relevant to the
         Wholesale Periodical Business of OPD, whether of a technical or
         commercial nature; or (ii) use, or permit or assist, by acquiescence
         or otherwise, any person, association, firm, corporation, or other
         entity (other than Unimag or those designated in writing by Unimag) to
         use, in any manner, directly or indirectly, any such information or
         data, excepting only use of such data or information as is at the time
         generally known to the public and which did not become generally known
         through any breach of any provision of this section by OPD.  Upon the
         termination of this Agreement for any reason, OPD shall promptly cause
         all copies of such information and data in its possession to be
         returned to Unimag.


                                     - 31 -
<PAGE>   38
                          (e)     Employee Retention.  OPD understands that in
         Unimag's view it is essential to the successful operation of the
         business of OPD that OPD assist Unimag in retaining substantially
         unimpaired the operating organization of OPD (with respect to its
         Wholesale Periodical Business).  During the Exchange Period, OPD shall
         not take any action which would induce any employee or representative
         of OPD or Unimag not to become or continue as an employee or
         representative of OPD or Unimag.

                          (f)     Notices of Certain Events.  OPD shall
         promptly notify Unimag of:

                                  (i)      Any notice or other communication
                          from any person or entity alleging that the consent
                          of such person or entity is or may be required in
                          connection with the transactions contemplated by this
                          Agreement;

                                  (ii)     Any notice or other communication
                          from any governmental or regulatory agency or
                          authority in connection with the transactions
                          contemplated by this Agreement; and

                                  (iii)    Any actions, suits, claims,
                          investigations, or proceedings commenced or, to the
                          knowledge of OPD, threatened against, relating to, or
                          involving or otherwise affecting OPD (with respect to
                          its Wholesale Periodical Business) or any of its
                          property which, if in existence on the date of this
                          Agreement would have been required to have been
                          disclosed by OPD pursuant to Section 5.16 or which
                          relate to the consummation of the transactions
                          contemplated by this Agreement.

                          (g)     Title Evidence.  OPD shall deliver to Unimag
         as soon as practicable after the date of this Agreement title
         opinions, title reports, or other evidence of title, in form and
         substance reasonably satisfactory to Unimag, showing in OPD
         indefeasible fee simple title in all of the facilities and real
         property owned by OPD (with respect to its Wholesale Periodical
         Business), subject only to such exceptions, encumbrances, or other
         matters as are reasonably satisfactory to Unimag.

                          (h)     Audited Financial Statements.  OPD shall
         deliver to Unimag, within 30 days after the Escrow Closing Date,
         audited financial statements for OPD's Wholesale Periodical Business
         for the fiscal year ended December 31, 1995 (the "1995 Wholesale
         Periodical Business Financial Statements").  In addition, OPD shall
         deliver to Unimag, within 75 days after the Escrow Closing Date,
         audited financial statements for OPD's Wholesale Periodical Business
         for the fiscal year ended December 31, 1994 (the "1994 Wholesale
         Periodical Business Financial Statements", and, together with the 1995
         Wholesale Periodical Business Financial Statements, the "Financial
         Statements").  The Financial Statements shall be prepared from and
         shall be in accordance with the books and records of OPD, prepared in
         conformity with generally accepted accounting principles applied on a
         consistent basis, including without limitation the generally accepted
         accounting principles set forth on Schedule 3.2, but subject to the
         exceptions to generally accepted accounting principles also set forth
         on Schedule 3.2, and fairly present in all material respects the
         financial condition of OPD (with respect to its Wholesale Periodical
         Business) as of the dates stated and the results of operations of


                                     - 32 -
<PAGE>   39
         OPD (with respect to its Wholesale Periodical Business) for the
         periods then ended in accordance with such practices.  OPD shall cause
         Arthur Andersen LLP to perform the December 31, 1994 audit, and OPD
         shall pay all costs and expenses incurred in connection with such
         audits.  Unimag shall cause Arthur Andersen LLP to perform the
         December 31, 1995, audit (and also the audit of the June 30th Balance
         Sheet), and Unimag shall pay all costs and expenses incurred in
         connection with such audits.

                          (i)     Noncompetition.  During the five year period
         beginning on the Escrow Closing Date, OPD shall not, directly or
         indirectly whether in its own capacity or as a shareholder or other
         owner, partner, member, manager, consultant, creditor, or agent of any
         person, firm, association, organization, or other entity:

                                  (i)      Enter into or engage in any business
                          anywhere in the United States which competes with
                          Unimag's, or any of its subsidiaries', wholesale and
                          retail magazine, book, newspaper, and sundries
                          distribution and related business (the "Unimag
                          Business") during such period;

                                  (ii)     Solicit customers or business
                          patronage anywhere in the United States which results
                          in competition with the Unimag Business; or

                                  (iii)    Promote or assist, financially or
                          otherwise, any person, firm, association, corporation
                          or other entity engaged in any business which
                          competes with the Unimag Business anywhere in the
                          United States.

                          The foregoing covenant shall not be deemed to have
         been violated solely by the ownership of shares of any class of
         capital stock of any publicly traded corporation involved in the
         wholesale and retail magazine, book, newspaper, and sundries
         distribution and related businesses, so long as the aggregate holdings
         of OPD in such publicly traded corporation other than Unimag
         represents less than 1% of such corporation's outstanding capital
         stock.

                          OPD acknowledges that (a) the provisions of this
         section are fundamental and essential for the protection of Unimag's
         legitimate business and proprietary interests, and (b) such provisions
         are reasonable and appropriate in all respects.

         Section 6.3      COVENANTS OF UNIMAG.  Unimag covenants and agrees
that:

                          (a)     Conduct of Unimag's Business.  Except as
         otherwise expressly contemplated by this Agreement, during the
         Exchange Period:  (i) Unimag shall not take or permit to be taken any
         action or do or permit to be done anything in the conduct of the
         business of Unimag, or otherwise, that would be contrary to or in
         breach of any of the terms or provisions of this Agreement or which
         would cause any of its representations and warranties contained in
         this Agreement to be or become untrue in any material respect; and
         (ii) Unimag shall conduct its business in the ordinary course
         consistent with past practices.


                                     - 33 -
<PAGE>   40
                          (b)     Joint Operations.  Notwithstanding anything
         in this Agreement to the contrary, from and after the Escrow Closing
         Date, Unimag shall manage and oversee the operation of the business of
         OPD (with respect to its Wholesale Periodical Business) as if the
         Exchange had already occurred.  Without limiting the generality of the
         foregoing, such management and oversight shall include all of Unimag's
         rights as to such matters set forth in the Joint Operating Agreement.

                          (c)     Consummation of Acquisitions.  Unimag shall
         use all reasonable efforts to take all actions and do all things
         necessary, proper, or advisable to consummate the:  (i) acquisition of
         Michiana News Service, Inc., a Michigan corporation ("Michiana"),
         pursuant to and upon the terms and conditions of the Stock Transfer
         and Exchange Agreement among Unimag, Michiana, and all of the
         shareholders of Michiana (the "Michiana Acquisition"); (ii)
         acquisition of The Stoll Companies, an Ohio corporation ("Stoll"),
         pursuant to and upon the terms and conditions of the Stock Transfer
         and Exchange Agreement among Unimag, Stoll, and all of the
         shareholders of Stoll (the "Stoll Acquisition"); and (iii) acquisition
         of certain assets and liabilities of Northern News Company, a Michigan
         corporation ("Northern"), and Wholesalers Leasing Corp., a Delaware
         corporation, pursuant to and upon the terms and conditions of the
         respective Asset Transfer and Exchange Agreements between Unimag and
         those companies and the acquisition of Read-mor Book Stores, Inc., an
         Ohio corporation, and The Scherer Companies, a Delaware corporation,
         pursuant to and upon the terms and conditions of the respective Stock
         Transfer and Exchange Agreements among Unimag, each of those
         companies, and all of their shareholders (collectively, the "Scherer
         Companies Acquisitions").  Neither the acquisition agreement for the
         Michiana Acquisition (the "Michiana Acquisition Agreement"), the
         acquisition agreement for the Stoll Acquisition (the "Stoll
         Acquisition Agreement"), nor the acquisition agreements for the
         Scherer Companies Acquisitions (the "Scherer Companies Acquisition
         Agreements") shall be modified or amended, in any material respect,
         without the prior written consent of OPD, the Unimag Board of
         Directors, Stoll, Michiana, and each of the companies which is a part
         of the Scherer Companies Acquisitions (the "Scherer Companies").  In
         addition to the transferors described in this Section 6.3(c), the
         remainder of the control group (as defined in Section 368(c) of the
         Code) of Unimag is specified in Schedule 1.2.

                          (d)     Confidential Information.  Upon the
         termination of this Agreement for any reason, Unimag shall promptly
         cause all proprietary information or data relevant to the business of
         OPD, whether of a technical, financial or commercial nature and
         whether furnished by OPD hereunder or otherwise received by Unimag,
         and all copies, extracts and summaries thereof in its possession or in
         the possession of any of its officers, shareholders or agents, to be
         promptly returned to OPD, except for any such information relating to
         customers of OPD obtained from OPD in connection with the joint
         business operations of Unimag and OPD pursuant to the Joint Operating
         Agreement.


                                     - 34 -
<PAGE>   41
                                   ARTICLE 7

                                   CONDITIONS

         Section 7.1      MUTUAL CONDITIONS TO ESCROW CLOSING.  The obligations
of each of the Parties to complete the Escrow Closing and to consummate the
other transactions contemplated by this Agreement to be completed at the Escrow
Closing shall be subject to fulfillment of all of the following conditions:

                          (a)     Completion of Schedules and Exhibits.  Except
         for the Debenture Agreement attached as Exhibit A, Schedules 1.1(a)
         through (n), Schedule 1.3, and Schedule 2.1, the Parties acknowledge
         that at the time of the execution of this Agreement the schedules and
         exhibits will not be attached. The Parties shall proceed in good faith
         to finalize the form and content of such schedules and exhibits in a
         manner consistent with the terms and conditions of this Agreement and
         otherwise mutually acceptable to both Parties.  Upon finalizing the
         form and content of such schedules and exhibits they shall be attached
         to and become a part of this Agreement as if they had been attached to
         this Agreement at the time of execution.

                          (b)     No Adverse Proceeding.  No temporary
         restraining order, preliminary or permanent injunction, or other order
         or decree which prevents the consummation of the Exchange or the other
         transactions contemplated by this Agreement shall have been issued and
         remain in effect, and no statute, rule, or regulation shall have been
         enacted by any state or federal government or governmental agency
         which would prevent the consummation of the Exchange or the other
         transactions contemplated by this Agreement.

                          (c)     Certain Approvals.  Unimag and OPD each shall
         have filed any Notification and Report Forms and related materials
         that either such Party may be required to file with the Federal Trade
         Commission and the Antitrust Division of the United States Department
         of Justice under the HSR Act with respect to the Exchange, and all
         waiting periods applicable to the consummation of the Exchange under
         the HSR Act shall have expired or been terminated.

                          (d)     Other Governmental Approvals.  Any
         governmental or other approvals or reviews of this Agreement and the
         transactions contemplated by this Agreement required under any
         applicable laws, statutes, orders, rules, regulations, policies or
         guidelines promulgated thereunder, or any corporate governance
         document shall have been received, except for any filings which Unimag
         must make with the Securities and Exchange Commission in connection
         with obtaining approval from Unimag's shareholders of the Exchange and
         other transactions contemplated by this Agreement.

                          (e)     Escrow Closing of Certain Acquisitions.  OPD
         shall have received copies of the final form of the Michiana
         Acquisition Agreement, the Stoll Acquisition Agreement and the Scherer
         Companies Acquisition Agreements, all of which shall be of a form and
         content substantially similar to this Agreement, with the exception
         that the Michiana Acquisition Agreement, the Stoll Acquisition
         Agreement, and certain of the





                                     - 35 -
<PAGE>   42
         Scherer Companies Acquisition Agreements shall be for the exchange of
         stock and debentures.  In addition, Unimag shall have consummated the
         escrow closings of the Scherer Companies Acquisition for Northern, the
         Michiana Acquisition, and the Stoll Acquisition.

                          (f)     Tax Commentary.  Unimag shall have received a
         tax commentary, dated the Escrow Closing Date, of Arthur Andersen LLP,
         in form and substance satisfactory to Unimag, as to the qualification
         of the Exchange for Unimag as a tax-free exchange under Section 351 of
         the Code, and Unimag shall have delivered a copy of such opinion to
         OPD.

         Section 7.2      CONDITIONS TO OBLIGATIONS OF OPD TO COMPLETE THE
ESCROW CLOSING.  The obligations of OPD to complete the Escrow Closing and to
consummate other transactions contemplated by this Agreement to be completed at
the Escrow Closing shall be subject to the fulfillment of all of the following
conditions unless waived by OPD in writing:

                          (a)     Representations and Warranties.  The
         representations and warranties of Unimag set forth in Article 4 of
         this Agreement shall be true and correct in all material respects as
         of the date of this Agreement and as of the Escrow Closing Date as
         though made at and as of the Escrow Closing Date.

                          (b)     Performance of Agreement.  Unimag shall have
         performed and observed in all material respects all covenants,
         agreements, obligations, and conditions to be performed or observed by
         them under this Agreement at or prior to the Escrow Closing Date.

                          (c)     Certificate.  Unimag shall have furnished OPD
         with a certificate dated the Escrow Closing Date signed by its
         chairman, president, or any vice president to the effect that the
         conditions set forth in Section 7.2(a) and Section 7.2(b) have been
         satisfied.

                          (d)     Opinion of Counsel.  OPD shall have received
         the legal opinion, dated the Escrow Closing Date, of Baker &
         Hostetler, counsel to Unimag, in substantially the form attached to
         this Agreement as Exhibit B.

                          (e)     Adverse Change and Condition.  There shall
         have been no material adverse change in the properties, assets,
         liabilities, business, results of operations, condition (financial or
         otherwise), or prospects of Unimag since the date of the 10-Q or of
         the Scherer Companies, Stoll or Michiana since December 31, 1995.

                          (f)     Due Diligence.  OPD's completion of its due
         diligence review of Unimag, Stoll, Michiana, and the Scherer Companies
         with results satisfactory to OPD on or before September 6, 1996.

                          (g)     Unimag Shareholder Letters.  As of the date
         of this Agreement, shareholders of Unimag who have the right to vote
         more than 50% of the outstanding Unimag Shares intend to submit
         letters to Unimag indicating they intend to vote in favor





                                     - 36 -
<PAGE>   43
         of the Exchange, the Stoll Acquisition, the Michiana Acquisition, and
         the Scherer Companies Acquisitions at the Unimag shareholders meeting
         to be held for that purpose.  Copies of these letters will be provided
         to OPD by Unimag prior to the Escrow Closing.

                          (h)     Other Documents.  Unimag shall have delivered
         the following items to OPD:

                                  (i)      Unimag's articles of incorporation,
                          certified by the Ohio Secretary of State as of a date
                          not more than ten days prior to the Escrow Closing
                          Date;

                                  (ii)     A good standing certificate of
                          Unimag, issued by the Ohio Secretary of State as of a
                          date not more than ten days prior to the Escrow
                          Closing Date;

                                  (iii)    The code of regulations of Unimag,
                          certified by the secretary of Unimag on the Escrow
                          Closing Date;

                                  (iv)     An assumption of the Assumed
                          Liabilities upon such reasonable and customary terms
                          and conditions as Unimag and OPD may agree; and

                                  (v)      Resolutions of the directors of
                          Unimag approving, adopting, and authorizing this
                          Agreement and the transactions contemplated by this
                          Agreement, certified by the secretary of Unimag on
                          the Escrow Closing Date.

         Section 7.3      CONDITIONS TO OBLIGATIONS OF UNIMAG TO COMPLETE THE
ESCROW CLOSING.  The obligations of Unimag to consummate the Exchange and
complete the Escrow Closing and to consummate the other transactions
contemplated by this Agreement to be completed at the Escrow Closing shall be
subject to the fulfillment of all of the following conditions unless waived by
Unimag in writing:

                          (a)     Representations and Warranties.  The
         representations and warranties of OPD set forth in Article 5 of this
         Agreement shall be true and correct in all material respects as of the
         date of this Agreement and as of the Escrow Closing Date as though
         made at and as of the Escrow Closing Date.

                          (b)     Performance of Agreement.  OPD shall have
         performed and observed in all material respects all covenants,
         agreements, obligations, and conditions to be performed or observed by
         it under this Agreement at or prior to the Escrow Closing Date.

                          (c)     Certificate.  OPD shall have furnished Unimag
         with a certificate dated the Escrow Closing Date signed on its behalf
         by its chairman, president or any vice president to the effect that
         the conditions set forth in Section 7.3(a) and Section 7.3(b) have
         been satisfied.





                                     - 37 -
<PAGE>   44
                          (d)     Opinion of Counsel.  Unimag shall have
         received the legal opinion, dated the Escrow Closing Date, of legal
         counsel to OPD, substantially in the form attached to this Agreement
         as Exhibit C.

                          (e)     Books and Records.  OPD shall have delivered
         to Unimag all corporate books and records and other materials of OPD
         (with respect to its Wholesale Periodical Business), including without
         limitation stock books and ledgers, minute books, bank account lists,
         tax returns, and financial and operational records and materials.
         Notwithstanding the foregoing, OPD shall retain possession and
         ownership of the originals of its corporate governance documents and
         records, but shall deliver to Unimag such copies thereof as Unimag may
         request.

                          (f)     Third Party Consents.  Unimag shall have
         received all necessary customer, vendor, and other third party
         consents and approvals of this Agreement and the transactions
         contemplated by this Agreement.

                          (g)     Adverse Change and Condition.  There shall
         have been no material adverse change in the properties, assets,
         liabilities, business, results of operations, condition (financial or
         otherwise) or prospects of OPD (with respect to its Wholesale
         Periodical Business) from that reflected in the Unaudited Statements.

                          (h)     Opinion of Independent Counsel.  Unimag shall
         have received the legal opinion, dated the Escrow Closing Date, of
         legal counsel reasonably acceptable to Unimag and its counsel in the
         form attached to this Agreement as Exhibit E.

                          (i)     Other Documents.  OPD shall have delivered
         the following items to Unimag:

                                  (i)      OPD's articles of incorporation,
                          certified by the Ohio Secretary of State as of a date
                          not more than ten days prior to the Escrow Closing
                          Date;

                                  (ii)     A good standing certificate of OPD,
                          issued by the Ohio Secretary of State as of a date
                          not more than ten days prior to the Escrow Closing
                          Date;

                                  (iii)    The code of regulations of OPD,
                          certified by the secretary of OPD on the Escrow
                          Closing Date;

                                  (iv)     The Transfer Documents for the
                          contribution, transfer, assignment, and conveyance of
                          the Acquired Assets upon such reasonable and
                          customary terms and conditions as Unimag and OPD may
                          agree; and

                                  (v)      The resolutions of the directors of
                          OPD approving, adopting, and authorizing this
                          Agreement and the transactions contemplated by this
                          Agreement, certified by the secretary of OPD on the
                          Escrow Closing Date.





                                     - 38 -
<PAGE>   45
                          (j)     Due Diligence.  Unimag's completion of its
         due diligence review with results satisfactory to Unimag on or before
         September 6, 1996.

         Section 7.4      DOCUMENT ESCROW AGREEMENT; UNIMAG SHAREHOLDER
APPROVAL.  Upon the satisfaction or waiver of all of the conditions set forth
in Section 7.1, Section 7.2, and Section 7.3, the Parties shall hold the Escrow
Closing at which the Parties and Baker & Hostetler, as escrow agent ("Escrow
Agent"), shall execute and deliver the document escrow agreement in the form
attached to this Agreement as Exhibit D (the "Document Escrow Agreement").  The
Document Escrow Agreement shall provide, among other things, that at the Escrow
Closing this Agreement and all of the Additional Documents shall be deposited
with Escrow Agent to be held pursuant to the terms of the Document Escrow
Agreement and that upon the escrow closing of certain acquisitions and the
approval of the Exchange by Unimag's board of directors and shareholders this
Agreement and the Additional Documents shall be released and delivered to the
appropriate Party at the Escrow Closing and the Exchange and other transactions
contemplated by this Agreement shall be consummated.

         Section 7.5      MUTUAL CONDITIONS TO CONSUMMATE THE EXCHANGE.  Upon
the execution and delivery of the Document Escrow Agreement, the obligation of
each of the Parties to consummate the Exchange and the other transactions
contemplated by this Agreement shall be subject to the fulfillment of both of
the following conditions:

                          (a)     Escrow Closing of Other Acquisitions.  Unimag
         shall have consummated the escrow closings of the Michiana
         Acquisition, the Stoll Acquisition and the remainder of the Scherer
         Companies Acquisitions (except for the escrow closing for the
         acquisition of Northern which was closed into escrow prior to the
         Escrow Closing under this Agreement.  Such escrow closings shall be
         completed no later than September 28, 1996, and shall be substantially
         similar to the Escrow Closing under this Agreement.

                          (b)     Unimag Board of Directors Approval.  The
         Exchange and the Scherer Companies Acquisitions shall have been
         approved by Unimag's board of directors.

                          (c)     Unimag Shareholder Approval.  The Exchange,
         the Stoll Acquisition, the Michiana Acquisition, and the Scherer
         Companies Acquisitions shall have been approved by the affirmative
         vote of the shareholders of Unimag to the extent such approval is
         required by the provisions of Ohio Revised Code Chapter 1701 and
         Unimag's articles of incorporation.


                                   ARTICLE 8

                           TERMINATION AND AMENDMENT

         Section 8.1      TERMINATION.

                          (a)     Termination by OPD.  This Agreement may be
         terminated and cancelled prior to the Escrow Closing Date by OPD if:
         (i) (A) any of the representations or


                                     - 39 -
<PAGE>   46
         warranties of Unimag contained in this Agreement shall prove to be
         inaccurate in any material respect, or any covenant, agreement,
         obligation, or condition to be performed or observed by Unimag under
         this Agreement has not been performed or observed in any material
         respect at or prior to the time specified in this Agreement, and (B)
         such inaccuracy or failure shall not have been cured within 15
         business days after receipt by Unimag of written notice of such
         occurrence from OPD; (ii) any permanent injunction or other order of a
         court or other competent authority preventing consummation of the
         Exchange or any other transaction contemplated by this Agreement shall
         have become final and nonappealable; (iii) so long as OPD is not in
         material breach of any representation, warranty, covenant, or
         agreement, if the Escrow Closing has not occurred on or before
         September 28, 1996; or (iv) so long as OPD is not in material breach
         of any representation, warranty, covenant, or agreement, if the Escrow
         Closing has not occurred on or before December 31, 1996.

                          (b)     Termination by Unimag.  This Agreement may be
         terminated and cancelled at any time prior to the Escrow Closing Date
         by Unimag if:  (i) (A) any of the representations or warranties of OPD
         contained in this Agreement shall prove to be inaccurate in any
         material respect, or any covenant, agreement, obligation, or condition
         to be performed or observed by OPD under this Agreement has not been
         performed or observed in any material respect at or prior to the time
         specified in this Agreement, and (B) such inaccuracy or failure shall
         not have been cured within 15 business days after receipt by OPD of
         written notice of such occurrence from Unimag; (ii) any permanent
         injunction or other order of a court or other competent authority
         preventing consummation of the Exchange or any other transaction
         contemplated by this Agreement shall have become final and
         nonappealable; (iii) so long as Unimag is not in material breach of
         any representation, warranty, covenant, or agreement, if the Escrow
         Closing has not occurred on or before September 28, 1996; or (iv) so
         long as Unimag is not in material breach of any representation,
         warranty, covenant, or agreement, if the Escrow Closing has not
         occurred on or before December 31, 1996.

         Section 8.2      AMENDMENT.  This Agreement may be amended by the
Parties, by action taken or authorized by their respective boards of directors
(to the extent such action or authorization is required by law), at any time
before or after adoption of this Agreement by the shareholders of OPD and the
Unimag shareholders, but, after such adoption, no amendment shall be made which
by law requires further adoption by the shareholders of OPD or the Unimag
shareholders without such further adoption.  Notwithstanding the foregoing,
this Agreement may not be amended except by an instrument in writing signed by
each of the Parties.

         Section 8.3      EXTENSION; WAIVER.  At any time prior to the Escrow
Closing Date, or Closing as the case may be, Unimag (with respect to OPD) and
OPD (with respect to Unimag) may, to the extent legally allowed: (a) extend the
time for the performance of any of the obligations or other acts of such Party;
(b) waive any inaccuracies in the representations and warranties contained in
this Agreement or in any document delivered pursuant hereto; or (c) waive
compliance with any of the agreements or conditions contained in this
Agreement.  Any agreement on the part of a Party to any such extension or
waiver shall be valid only if set forth in a written instrument signed by such
Party.





                                     - 40 -
<PAGE>   47

                                   ARTICLE 9

                                INDEMNIFICATION

         Section 9.1      SURVIVAL OF REPRESENTATIONS, WARRANTIES, COVENANTS,
AND AGREEMENTS.

                          (a)     Notwithstanding any investigation conducted
         at any time with regard thereto by or on behalf of any Party, all
         representations, warranties, covenants and agreements of OPD and
         Unimag in this Agreement and in the Document Escrow Agreement shall
         survive the execution, delivery, and performance of this Agreement and
         the Document Escrow Agreement.  All representations and warranties of
         the Parties set forth in this Agreement and in the Document Escrow
         Agreement shall be deemed to have been made again by them at and as of
         the Escrow Closing Date.

                          (b)     As used in this Article 9, any reference to a
         representation, warranty, covenant, or agreement contained in any
         section of this Agreement shall include the Schedule relating to such
         section.

         Section 9.2      INDEMNIFICATION BY OPD.

                          (a)     Subject to the provisions of this Section 9.2
         and of Section 9.4 below, OPD shall indemnify and hold harmless Unimag
         from and against any and all losses, liabilities, damages, demands,
         claims, suits, actions, judgments or causes of action, assessments,
         costs and expenses, including without limitation interest, penalties,
         reasonable attorneys' fees, any and all reasonable expenses incurred
         in investigating, preparing, or defending against any litigation,
         commenced or threatened, or any claim whatsoever, and any and all
         amounts paid in settlement of any claim or litigation (collectively,
         "Damages"), asserted against, resulting to, imposed upon, or incurred
         or suffered by Unimag, directly or indirectly, as a result of or
         arising from any material inaccuracy in or breach of any of the
         representations, warranties, covenants, or agreements made by OPD in
         this Agreement or the Document Escrow Agreement (collectively,
         "Indemnifiable OPD Claims").

                          (b)     Unimag shall be deemed to have suffered
         Damages arising out of or resulting from the matters referred to in
         Section 9.2(a), above, if the same shall be suffered by any parent,
         subsidiary, or affiliate of Unimag.

                          (c)     OPD may satisfy any obligation of
         indemnification under this Article 9 by delivery of Unimag Shares to
         Unimag with a value equal to the amount of the payment being
         satisfied.  For purposes of this Section 9.2(c), Unimag Shares shall
         be valued at the greater of (i) $1.50 per share, or (ii) their market
         value at the time the indemnification obligation has been finally
         established.


                                     - 41 -
<PAGE>   48
                          (d)     Notwithstanding anything contained in this
         Agreement to the contrary, the collective indemnification obligations
         of OPD under this Agreement shall never exceed, in the aggregate, the
         sum of $2,700,000.

         Section 9.3      INDEMNIFICATION BY UNIMAG.

                          (a)     Unimag shall indemnify and hold harmless OPD
         from and against any Damages asserted against, resulting to, imposed
         upon, or incurred or suffered by OPD, directly or indirectly, as a
         result of or arising from any (i) material inaccuracy in or breach or
         nonfulfillment of any of the representations, warranties, covenants,
         or agreements made by Unimag in this Agreement or the Document Escrow
         Agreement, (ii) subject to the limitations set forth in Section
         9.3(c), any and all claims, liabilities or obligations arising out of
         the operation of the business of OPD after the Escrow Closing Date, or
         (iii) any and all claims, liabilities and obligations arising out of
         any failure by Unimag to pay, following the Escrow Closing Date, any
         Assumed Liability or to pay any amount or perform any obligation under
         any of the Contracts, (collectively, "Indemnifiable Unimag Claims"
         and, together with Indemnifiable OPD Claims, the  "Indemnifiable
         Claims").

                          (b)     Unimag shall satisfy any obligation of
         indemnification under this Article 9 in cash.

                          (c)     Notwithstanding anything contained in this
         Agreement to the contrary, OPD hereby acknowledges that Unimag shall
         not be liable to OPD, under this Article 9 or any other provision of
         this Agreement, for any claims, liabilities, or obligations arising
         out of the operation of the business of OPD prior to the Escrow
         Closing Date, if such claim, liability, or obligation is caused by or
         results from any Indemnifiable OPD Claims.

         Section 9.4      LIMITATIONS ON INDEMNIFICATION.  Rights to
indemnification under this Article 9 are subject to the following limitations:

                          (a)     For purposes of this Article 9, all Damages
         shall be computed net of any insurance coverage which reduces the
         Damages that would otherwise be sustained; provided that in all cases
         the timing of the receipt or realization of insurance proceeds shall
         be taken into account in determining the amount of reduction of
         Damages.

                          (b)     Subject to the provisions of Section 9.4(c),
         below, Unimag shall not be entitled to indemnification hereunder with
         respect to an Indemnifiable Claim or Claims unless the aggregate
         amount of Damages with respect to such Indemnifiable Claim or Claims
         exceeds $270,000.  Once Unimag's Damages exceeds $270,000 in the
         aggregate, Unimag shall only be entitled to be indemnified to the
         extent of such Damages in excess of such initial $270,000 of Damages.

                          (c)     Notwithstanding and in lieu of the provisions
         of Section 9.4(b), above, Unimag shall not be entitled to
         indemnification with respect to an Indemnifiable Claim or Claims


                                     - 42 -
<PAGE>   49
         resulting from a breach of the representations and warranties
         contained in Section 5.14 unless the aggregate amount of Damages with
         respect to such Indemnifiable Claim or Claims exceeds $45,000.  Once
         Unimag's Damages for any such breach exceeds $45,000 in the aggregate,
         Unimag shall only be entitled to be indemnified to the extent of such
         Damages in excess of such initial $45,000 of Damages.

                          (d)     The obligations of indemnity under this
         Article 9 with respect to any Indemnifiable Claim shall terminate two
         years after the Escrow Closing Date.

                          (e)     If, prior to the termination of the
         obligation to indemnify, written notice of an Indemnifiable Claim is
         given by Unimag or OPD as the case may be (an "Indemnified Party") to
         the other Party or Parties, as the case may be (the "Indemnifying
         Party"), or a suit or action based upon an alleged Indemnifiable Claim
         is commenced against the Indemnifying Party, the Indemnified Party
         shall not be precluded from pursuing such Indemnifiable Claim (whether
         through the courts or otherwise) by reason of the termination of the
         obligation of indemnity as described in Section 9.4(d) above.

         Section 9.5      PROCEDURE FOR INDEMNIFICATION WITH RESPECT TO THIRD
PARTY CLAIMS.

                          (a)     If an Indemnified Party determines to seek
         indemnification under this Article 9 from an Indemnifying Party with
         respect to Indemnifiable Claims resulting from the assertion of
         liability by third parties, the Indemnified Party shall give written
         notice to the Indemnifying Party, which notice shall set forth such
         material information with respect to such Indemnifiable Claim as is
         then reasonably available to the Indemnified Party.  If any such
         liability is asserted against the Indemnified Party and the
         Indemnified Party notifies the Indemnifying Party of such liability,
         the Indemnifying Party shall be entitled, if they so elect by written
         notice delivered to the Indemnified Party within 10 days after
         receiving the Indemnified Party's notice, to assume the defense of
         such asserted liability with counsel reasonably satisfactory to the
         Indemnified Party.  Notwithstanding the foregoing:  (i) the
         Indemnified Party shall have the right to employ its own counsel in
         any such case, but the fees and expenses of such counsel shall be
         payable by the Indemnified Party; (ii) the Indemnified Party shall not
         have any obligation to give any notice of any assertion of liability
         by a third party unless such assertion is in writing; and (iii) the
         rights of the Indemnified Party to be indemnified in respect of
         Indemnifiable Claims resulting from the assertion of liability by
         third parties shall not be adversely affected by its failure to give
         notice pursuant to the foregoing provisions unless, and, if so, only
         to the extent that the Indemnifying Party is prejudiced by such
         failure.  With respect to any assertion of liability by a third party
         that results in an Indemnifiable Claim, the Parties shall make
         available to each other all relevant information in their possession
         which is material to any such assertion.

                          (b)     In the event that the Indemnifying Party
         fails to assume the defense of the Indemnified Party against any such
         Indemnifiable Claim, within 15 days after receipt of the Indemnified
         Party's notice of such Indemnifiable Claim, the Indemnified Party
         shall


                                     - 43 -
<PAGE>   50
         have the right to defend, compromise, or settle such Indemnifiable
         Claim on behalf, for the account, and at the risk of the Indemnifying
         Party.

                          (c)      Notwithstanding anything in this Section 9.5
         to the contrary, (i) if there is a reasonable probability that an
         Indemnifiable Claim may materially and adversely affect the
         Indemnified Party, including without limitation any of its
         subsidiaries or affiliates (other than as a result of money damages or
         other money payments), then the Indemnified Party shall have the
         right, at the cost and expense of the Indemnifying Party, to defend,
         compromise, or settle such Indemnifiable Claim; and (ii) the
         Indemnifying Party shall not, without the Indemnified Party's prior
         written consent, settle or compromise any Indemnifiable Claim or
         consent to entry of any judgment in respect of any Indemnifiable Claim
         unless such settlement, compromise, or consent includes as an
         unconditional term the giving by the claimant or the plaintiff to the
         Indemnified Party (and its subsidiaries and affiliates) a release from
         all liability in respect of such Indemnifiable Claim.

         Section 9.6      PROCEDURE FOR INDEMNIFICATION WITH RESPECT TO
NON-THIRD PARTY CLAIMS.  In the event that the Indemnified Party asserts the
existence of an Indemnifiable Claim giving rise to Damages (but excluding
Indemnifiable Claims resulting from the assertion of liability by third
parties), it shall give written notice to the Indemnifying Party specifying the
nature and amount of the Indemnifiable Claim asserted.  If the Indemnifying
Party, within 15 days after the mailing of such notice by the Indemnified
Party, has not given written notice to the Indemnified Party announcing its
intent to contest such assertion by the Indemnified Party, such assertion shall
be deemed accepted and the amount of Indemnifiable Claim shall be deemed a
valid Indemnifiable Claim.  In the event, however, that the Indemnifying Party
contests the assertion of an Indemnifiable Claim by giving such written notice
to the Indemnified Party within such 15-day period, then if the Parties, acting
in good faith, cannot reach agreement with respect to such Indemnifiable Claim
within 10 days after such notice, the contested assertion of the claim shall be
resolved by arbitration.  Such dispute shall be submitted to arbitration by a
panel of three disinterested arbitrators.  The panel shall be composed of one
arbitrator appointed by the Indemnified Party, one appointed by the
Indemnifying Party, and the third, who shall be an attorney admitted to
practice in the State of Ohio who has experience in periodical distribution,
shall be appointed by the mutual agreement of the two arbitrators chosen by the
Indemnified Party and the Indemnifying Party.  The panel shall sit in Columbus,
Ohio, and its procedures shall be governed by the Ohio Arbitration Act
contained in Chapter 2711 of the Ohio Revised Code.  The rules of civil
procedure with respect to depositions and requests for production of documents
applicable in Ohio common pleas courts shall apply.  A decision in any such
arbitration shall apply both to the particular question submitted and to all
similar questions arising thereafter.  The determination made shall be final
and binding and conclusive on the Parties and the amount of the Indemnifiable
Claim, if any, determined to exist shall be a valid Indemnifiable Claim.  Each
Party shall pay its own legal, accounting, and other fees in connection with
such a contest; provided that if the contested claim is referred to and
ultimately determined by arbitration, the legal, auditing, and other fees of
the prevailing Party and the fees and expenses of any arbitrator shall be borne
by the nonprevailing Party.





                                     - 44 -
<PAGE>   51
         Section 9.7      RIGHT OF SETOFF.   If (a) after following the
procedures set forth in Section 9.5 or Section 9.6, as the case may be, a
Party's right to be indemnified for an Indemnifiable Claim has been duly
established and (b) the Damages associated with such Indemnifiable Claim have
not been paid by the Indemnifying Party to the Indemnified Party within 30 days
thereafter, then, in addition to its other rights under this Agreement, the
Indemnified Party shall have the right to setoff any amounts owing to the
Indemnifying Party by the Indemnified Party against any amounts owing to the
Indemnified Party by the Indemnifying Party, whether pursuant to this Agreement
(including taking into consideration the amount of such Indemnifiable Claim in
determining the amount of the valuation adjustment under Section 3.2(b)), the
Unimag Debentures, or the Additional Documents.


                                   ARTICLE 10

                                 MISCELLANEOUS

         Section 10.1     NOTICES.  All notices and other communications under
this Agreement to any Party shall be in writing and shall be deemed given when
delivered personally, by facsimile (which is confirmed), mailed by registered
or certified mail (return receipt requested) to that Party at the address for
that Party (or at such other address for such Party as such Party shall have
specified in notice to the other Parties), or delivered to Federal Express,
United Parcel Service, or any other nationally recognized express delivery
service for delivery to that Party at that address:

                          (a)     If to Unimag:

                                  United Magazine Company
                                  5131 Post Road
                                  Dublin, Ohio 43017
                                  Attention:  Ronald E. Scherer, Chairman
                                  Facsimile No.:  (614) 792-2029

                                  with a copy to:

                                  Baker & Hostetler
                                  65 East State Street, Suite 2100
                                  Columbus, Ohio 43215
                                  Attention:  Robert M. Kincaid, Jr., Esq.
                                  Facsimile No.:  (614) 462-2616





                                     - 45 -
<PAGE>   52
                          (b)     If to OPD:

                                  Ohio Periodical Distributors, Inc.
                                  5131 Post Road
                                  Dublin, Ohio 43017
                                  Attention:  Treasurer
                                  Facsimile No.: (614) 792-2029

                                  with a copy to:

                                  Ohio Periodical Distributors, Inc.
                                  5131 Post Road
                                  Dublin, Ohio 43017
                                  Attention:  Ruth Hunter Smith, General Counsel
                                  Facsimile No.: (614) 792-2029

         Section 10.2     NON-WAIVER.  No failure by any Party to insist upon
strict compliance with any term or provision of this Agreement, to exercise any
option, to enforce any right, or to seek any remedy upon any default of any
other Party shall affect, or constitute a waiver of, any other Party's right to
insist upon such strict compliance, exercise that option, enforce that right,
or seek that remedy with respect to that default or any prior, contemporaneous,
or subsequent default.  No custom or practice of the Parties at variance with
any provisions of this Agreement shall affect or constitute a waiver of, any
Party's right to demand strict compliance with all provisions of this
Agreement.

         Section 10.3     GENDERS AND NUMBERS.  Where permitted by the context,
each pronoun used in this Agreement includes the same pronoun in other genders
and numbers, and each noun used in this Agreement includes the same noun in
other numbers.

         Section 10.4     HEADINGS.  The headings of the various articles and
sections of this Agreement are not part of the context of this Agreement, are
merely labels to assist in locating such articles and sections, and shall be
ignored in construing this Agreement.

         Section 10.5     COUNTERPARTS.  This Agreement may be executed in
multiple counterparts, each of which shall be deemed to be an original, but all
of which taken together shall constitute one and the same Agreement.

         Section 10.6     ENTIRE AGREEMENT.  This Agreement (including all
exhibits, schedules, and other documents referred to in this Agreement, all of
which are hereby incorporated herein by reference) constitutes the entire
agreement and supersedes all prior agreements and understandings, both written
and oral, among the Parties with respect to the subject matter of this
Agreement.

         Section 10.7     NO THIRD PARTY BENEFICIARIES.  Nothing contained in
this Agreement, expressed or implied, is intended or shall be construed to
confer upon or give to any person, firm, corporation, or other entity, other
than the Parties, any rights, remedies, or other benefits under or by reason of
this Agreement.





                                     - 46 -
<PAGE>   53
         Section 10.8     GOVERNING LAW.  This Agreement shall be governed by
and construed in accordance with the laws of the State of Ohio without regard
to principles of conflicts of law.

         Section 10.9     BINDING EFFECT; ASSIGNMENT.  This Agreement shall be
binding upon, inure to the benefit of and be enforceable by and against the
Parties and their respective heirs, personal representatives, successors, and
assigns.  Neither this Agreement nor any of the rights, interests, or
obligations under this Agreement shall be transferred or assigned by any of the
Parties without the prior written consent of the other Parties.

         Section 10.10    EXPENSES.  Except as otherwise specifically provided
in this Agreement:  (a) Unimag shall pay its costs and expenses associated with
the transactions contemplated by this Agreement, including without limitation
the fees and expenses of its legal counsel, independent public accountants, and
other financial advisors; (b) OPD shall pay its own costs and expenses
associated with this Agreement, including without limitation the fees and
expenses of their legal counsel, accountants, and financial advisors; and (c)
all such costs and expenses incurred by OPD in connection with this Agreement
and the transactions contemplated hereby shall be accrued and expensed, or
otherwise accounted for, so that such costs and expenses will be taken into
consideration when determining the Tangible Net Worth of OPD pursuant to Section
3.2(b).

         Section 10.11    PUBLIC ANNOUNCEMENTS.  OPD shall not, without the
prior written consent of Unimag, make any public announcement or statement with
respect to the transactions contemplated in the Agreement.  The provisions of
this section are subject to each Party's obligation to comply with applicable
requirements of the federal or state securities laws or any governmental order
or regulation.

         Section 10.12    SEVERABILITY.  With respect to any provision of this
Agreement finally determined by a court of competent jurisdiction to be
unenforceable, such court shall have jurisdiction to reform such provision so
that it is enforceable to the maximum extent permitted by applicable law, and
the Parties shall abide by such court's determination.  In the event that any
provision of this Agreement cannot be reformed, such provision shall be deemed
to be severed from this Agreement, but every other provision of this Agreement
shall remain in full force and effect.

                                    UNITED MAGAZINE COMPANY


                                    By  /s/  RONALD E. SCHERER
                                        --------------------------------
                                        Ronald E. Scherer, Chairman


                                    OHIO PERIODICAL DISTRIBUTORS, INC.

                                    By  /s/  DAVID B. THOMPSON
                                        --------------------------------
                                        David B. Thompson, Treasurer






                                     - 47 -
<PAGE>   54
                               INDEX OF SCHEDULES


Schedule 1.1     (a)      Real Property

Schedule 1.1     (b)      Real Property Leases

Schedule 1.1     (c)      Personal Property

Schedule 1.1     (d)      Inventory

Schedule 1.1     (e)      Vehicles

Schedule 1.1     (f)      Permits

Schedule 1.1     (g)      Proprietary Rights

Schedule 1.1     (h)      Personal Property Leases

Schedule 1.1     (i)      Contracts

Schedule 1.1     (j)      Receivables

Schedule 1.1     (m)      Telephone Numbers

Schedule 1.1     (n)      Employee Plan and Benefit Arrangements

Schedule 1.2              Control Group

Schedule 1.3              Non-Assigned Acquired Assets

Schedule 2.1              Excluded Liabilities

Schedule 3.2              Selected Generally Accepted Accounting Principles

Schedule 4.3              Agreements to Issue Unimag Shares

Schedule 4.5              Litigation

Schedule 5.1              Qualification as Foreign Corporation

Schedule 5.2              OPD Shareholders





                                     - 48 -
<PAGE>   55
Schedule 5.4              Consents and Approvals

Schedule 5.6              Undisclosed Liabilities

Schedule 5.7              Absence of Certain Changes

Schedule 5.8              Taxes

Schedule 5.9              Compliance with Law

Schedule 5.10             Proprietary Rights

Schedule 5.11             Restrictive Documents and Laws

Schedule 5.12             Insurance

Schedule 5.13             Bank Accounts

Schedule 5.14             Properties

Schedule 5.16             Legal Proceedings

Schedule 5.17             Employee Benefit Plans (Schedules (a) through (h))

Schedule 5.18             Contracts

Schedule 5.19             Accounts Receivable

Schedule 5.20             Conflicts or Defaults

Schedule 5.22             Officers, Employees, and Compensation

Schedule 5.23             Labor Relations

Schedule 5.24             Customers and Suppliers

Schedule 5.25             Special Terms to Customers

Schedule 6.2  (a)         Budgeted Salary Increases





                                     - 49 -
<PAGE>   56
                               INDEX OF EXHIBITS


Exhibit A                 Debenture Agreement

Exhibit B                 Legal Opinion of Counsel to Unimag

Exhibit C                 Legal Opinion of Counsel to OPD and the Shareholders

Exhibit D                 Document Escrow Agreement

Exhibit E                 Opinion of Independent Legal Counsel





                                     - 50 -

<PAGE>   1





                     ASSET TRANSFER AND EXCHANGE AGREEMENT

                                    BETWEEN

                            UNITED MAGAZINE COMPANY

                                      AND

                           WHOLESALERS LEASING CORP.




                                                 EFFECTIVE DATE:  AUGUST 2, 1996
<PAGE>   2
                               TABLE OF CONTENTS
<TABLE>
<CAPTION>
                                                                                                                            Page
                                                                                                                            ----
<S>                      <C>                                                                                                  <C>
ARTICLE 1                EXCHANGE   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   1

         Section 1.1     Description of Assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   1
         Section 1.2     Control Group  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   2
         Section 1.3     Non-Assignment of Certain Acquired Assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . .   2

ARTICLE 2                OBLIGATIONS TO BE ASSUMED  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   2

         Section 2.1     Obligations to be Assumed  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   2
         Section 2.2     Non-Assignment of Certain Assumed Liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . .   2

ARTICLE 3                CLOSING; EXCHANGE CONSIDERATION; AND
                         OTHER MATTERS  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   3

         Section 3.1     Escrow Closing; Closing  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   3
         Section 3.2     Exchange Consideration   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   3

                         (a)      Valuation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   3
                         (b)      Valuation Adjustment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   3

         Section 3.3     Transfer Documents and Issuance of Unimag Shares and Debentures  . . . . . . . . . . . . . . . . .   4

                         (a)      Contributions by Wholesalers  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   4
                         (b)      Issuance of Unimag Shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   4
                         (c)      Issuance of Unimag Debentures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   5
                         (d)      Unimag Shares to be Restricted Securities . . . . . . . . . . . . . . . . . . . . . . . .   5

ARTICLE 4                REPRESENTATIONS AND WARRANTIES OF UNIMAG   . . . . . . . . . . . . . . . . . . . . . . . . . . . .   5

         Section 4.1     Organization and Standing  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   5
         Section 4.2     Corporate Power and Authority  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   6
         Section 4.3     Capitalization of Unimag   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   6
         Section 4.4     Conflicts; Consents; and Approvals   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   6
         Section 4.5     Brokerage and Finder's Fees  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   7
         Section 4.6     Compliance With Law  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   7
         Section 4.7     Section 351 Exchange   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   7

ARTICLE 5                REPRESENTATIONS AND WARRANTIES
                         OF WHOLESALERS   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   7

         Section 5.1     Organization and Standing  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   7
         Section 5.2     Capitalization and Security Holders; Subsidiaries  . . . . . . . . . . . . . . . . . . . . . . . .   8
</TABLE>





                                     - i -
<PAGE>   3

<TABLE>
<CAPTION>
                                                                                                                             Page
                                                                                                                             ----
<S>                      <C>                                                                                                 <C>
         Section 5.3     Corporate Power and Authority  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   8
         Section 5.4     Consents and Approvals   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   8
         Section 5.5     Unaudited Financial Statements   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   8
         Section 5.6     Undisclosed Liabilities  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   9
         Section 5.7     Compliance with Law  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   9
         Section 5.8     Restrictive Documents or Laws  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .   9
         Section 5.9     Title to and Condition of Acquired Assets  . . . . . . . . . . . . . . . . . . . . . . . . . . . .   9
         Section 5.10    Brokers and Finders  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  10
         Section 5.11    Legal Proceedings.   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  10
         Section 5.12    No Conflict or Default   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  10
         Section 5.13    Investment Representation  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  11
         Section 5.14    Section 351 Exchange   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  11

ARTICLE 6                COVENANTS OF THE PARTIES   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  11

         Section 6.1     Mutual Covenants   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  11

                         (a)      General . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  11
                         (b)      HSR Filings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  12
                         (c)      Other Governmental Matters  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  12
                         (d)      Tax-Free Treatment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  12
                         (e)      Bulk Transfer Laws  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  12

         Section 6.2     Covenants of Wholesalers   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  12

                         (a)      Conduct of Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  12
                         (b)      Exclusive Rights  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  13
                         (c)      Access to Records and Other Due Diligence . . . . . . . . . . . . . . . . . . . . . . . .  13
                         (d)      Disclosures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  13
                         (e)      Notices of Certain Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  13
                         (f)      Title Evidence  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  14

         Section 6.3     Covenants of Unimag  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  14

                         (a)      Conduct of Unimag's Business  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  14
                         (b)      Joint Operations  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  14
                         (c)      Consummation of Acquisitions  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  14
                         (d)      Confidential Information  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  15
</TABLE>





                                     - ii -
<PAGE>   4

<TABLE>
<CAPTION>
                                                                                                                            Page
                                                                                                                            ----
<S>                      <C>                                                                                                 <C>
ARTICLE 7                CONDITIONS   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  15

         Section 7.1     Mutual Conditions to Escrow Closing  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  15

                         (a)      Completion of Schedules and Exhibits  . . . . . . . . . . . . . . . . . . . . . . . . . .  15
                         (b)      No Adverse Proceeding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  15
                         (c)      Certain Approvals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  15
                         (d)      Other Governmental Approvals  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  16
                         (e)      Escrow Closing of Certain Acquisitions  . . . . . . . . . . . . . . . . . . . . . . . . .  16
                         (f)      Tax Commentary  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  16

         Section 7.2     Conditions to Obligations of Wholesalers to Complete
                                  the Escrow Closing  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  16

                         (a)      Representations and Warranties  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  16
                         (b)      Performance of Agreement  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  16
                         (c)      Certificate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  16
                         (d)      Opinion of Counsel  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  16
                         (e)      Due Diligence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  17
                         (f)      Unimag Shareholder Letters  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  17
                         (g)      Other Documents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  17

         Section 7.3     Conditions to Obligations of Unimag to Complete the Escrow Closing   . . . . . . . . . . . . . . .  17

                         (a)      Representations and Warranties  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  17
                         (b)      Performance of Agreement  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  17
                         (c)      Certificate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  18
                         (d)      Opinion of Counsel  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  18
                         (e)      Third Party Consents  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  18
                         (f)      Adverse Change and Condition  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  18
                         (g)      Opinion of Independent Counsel  . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  18
                         (h)      Other Documents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  18
                         (i)      Due Diligence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  18

         Section 7.4     Document Escrow Agreement; Unimag Shareholder Approval   . . . . . . . . . . . . . . . . . . . . .  19

         Section 7.5     Mutual Conditions to Consummate the Exchange   . . . . . . . . . . . . . . . . . . . . . . . . . .  19

                         (a)      Escrow Closing of Other Acquisitions  . . . . . . . . . . . . . . . . . . . . . . . . . .  19
                         (b)      Unimag Board of Directors Approval  . . . . . . . . . . . . . . . . . . . . . . . . . . .  19
                         (c)      Unimag Shareholder Approval . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  19
</TABLE>





                                    - iii -
<PAGE>   5

<TABLE>
<CAPTION>
                                                                                                                             Page
                                                                                                                             ----
<S>                      <C>                                                                                                 <C>
ARTICLE 8                TERMINATION AND AMENDMENT  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  19

         Section 8.1     Termination  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  19

                         (a)      Termination by Wholesalers  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  19
                         (b)      Termination by Unimag . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  20

         Section 8.2     Amendment  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  20
         Section 8.3     Extension; Waiver  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  20

ARTICLE 9                INDEMNIFICATION  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  21

         Section 9.1     Survival of Representations, Warranties, Covenants, and Agreements   . . . . . . . . . . . . . . .  21
         Section 9.2     Indemnification by Wholesalers   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  21
         Section 9.3     Indemnification by Unimag  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  22
         Section 9.4     Limitations on Indemnification   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  22
         Section 9.5     Procedure for Indemnification with Respect to Third Party Claims   . . . . . . . . . . . . . . . .  23
         Section 9.6     Procedure For Indemnification with Respect to Non-Third Party Claims   . . . . . . . . . . . . . .  24
         Section 9.7     Right of Setoff  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  24

ARTICLE 10               MISCELLANEOUS  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  25

         Section 10.1    Notices  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  25
         Section 10.2    Non-Waiver   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  25
         Section 10.3    Genders and Numbers  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  26
         Section 10.4    Headings   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  26
         Section 10.5    Counterparts   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  26
         Section 10.6    Entire Agreement   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  26
         Section 10.7    No Third Party Beneficiaries   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  26
         Section 10.8    Governing Law  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  26
         Section 10.9    Binding Effect; Assignment   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  26
         Section 10.10   Expenses   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  26
         Section 10.11   Public Announcements   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  27
         Section 10.12   Severability   . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  27

INDEX OF SCHEDULES  . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  28

INDEX OF EXHIBITS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  29
</TABLE>





                                     - iv -
<PAGE>   6

                     ASSET TRANSFER AND EXCHANGE AGREEMENT


         This Asset Transfer and Exchange Agreement (this "Agreement") is made
and entered into August 30, 1996, to be effective as of August 2, 1996, between
United Magazine Company, an Ohio corporation ("Unimag"), and Wholesalers
Leasing Corp., a Delaware corporation ("Wholesalers").

                             BACKGROUND INFORMATION

         A.              Pursuant to the transactions described in this
Agreement (the "Exchange"), Unimag desires to acquire certain assets of
Wholesalers in exchange for (1) Unimag's common shares, without par value
("Unimag Shares"), and (2) senior and subordinated debentures of Unimag,
subject to and upon the terms and conditions set forth in this Agreement.

         B.              The respective boards of directors of Unimag and
Wholesalers have (1) determined that the Exchange and the other transactions
contemplated in this Agreement are desirable and in the best interests of their
respective shareholders, and (2) duly approved and adopted this Agreement.

         C.              Unimag and Wholesalers intend that the Exchange
qualify, along with other exchanges with Unimag occurring both before and after
the closing of the transactions contemplated by this Agreement, as a tax-free
exchange under Section 351 of the Internal Revenue Code of 1986, as amended
(the "Code"), subject to the rules of Section 351 of the Code and the
regulations promulgated thereunder applicable to the receipt and taxability of
"boot" (within the meaning of such rules).


                             STATEMENT OF AGREEMENT

         The parties to this Agreement (each a "Party," and collectively, the
"Parties") hereby acknowledge the accuracy of the above Background Information
and, in consideration of the representations, warranties, covenants, and
agreements set forth in this Agreement, the Parties agree as follows:


                                   ARTICLE 1

                                    EXCHANGE

         Section 1.1     DESCRIPTION OF ASSETS.  Upon the terms and subject to
the conditions set forth in this Agreement, and in accordance with the
provisions of Section 351 of the Code, Wholesalers shall transfer, convey, and
contribute to the capital of Unimag, in exchange for Unimag Shares and senior
and subordinated debentures of Unimag (both in the amounts and as otherwise


                                     - 1 -
<PAGE>   7
described in Article 3), all of Wholesalers' right, title, and interest, at the
Escrow Closing Date, in and to all of the following described assets (the
"Acquired Assets"):

                         (a)      All automobiles and other vehicles (the
         "Vehicles") described on Schedule 1.1(a); and

                         (b)      All computer and related equipment (the
         "Computer Equipment") described on Schedule 1.1(b).

         Section 1.2     CONTROL GROUP.  In addition to the Exchange and other
transactions contemplated by this Agreement, Unimag shall complete similar
exchange and related transactions with the other transferors identified in
Schedule 1.2.  Immediately after completion of the Exchange and such portion of
the other exchanges with such other parties as Unimag is able to complete,
Wholesalers and such other transferors shall constitute a group which is in
control of Unimag, as defined in Section 368(c) of the Code.

         Section 1.3     NON-ASSIGNMENT OF CERTAIN ACQUIRED ASSETS.
Wholesalers represents and warrants to Unimag that Schedule 1.3 lists and
describes all Acquired Assets which are non-assignable or the assignment of
which pursuant to this Agreement requires the consent of a third party.
Notwithstanding anything in this Agreement to the contrary, to the extent that
the assignment of any of the Acquired Assets shall require the consent of a
third party (or in the event that any of the same shall be non-assignable),
neither this Agreement nor any action taken pursuant to the provisions of this
Agreement shall constitute an assignment or an agreement to assign if such
assignment or attempted assignment would constitute a breach thereof or affect
adversely the rights of Wholesalers thereunder. Wholesalers shall use its best
efforts to obtain the consent of such third parties to an assignment to Unimag.
If such consent is not obtained, Wholesalers shall cooperate with Unimag in any
reasonable arrangement designed to provide for Unimag the benefits of such
Acquired Asset, including without limitation enforcement, for the account and
benefit of Unimag, of any and all rights of Wholesalers against any other
person with respect to such Acquired Asset.


                                   ARTICLE 2

                           OBLIGATIONS TO BE ASSUMED

         Section 2.1     OBLIGATIONS TO BE ASSUMED.  Upon the terms and subject
to the conditions set forth in this Agreement, from and after the Escrow
Closing Date Unimag shall assume all obligations and liabilities of Wholesalers
of any kind whatsoever incurred by Wholesalers in connection with or otherwise
related to the Computer Equipment, including the obligations and liabilities
under the agreements listed on Schedule 2.1 (the "Assumed Liabilities"):

         Section 2.2     NON-ASSIGNMENT OF CERTAIN ASSUMED LIABILITIES.  With
respect to any Assumed Liability which exists pursuant to an Acquired Asset
which is non-assignable (as described in Section 1.1) and is to be transferred
or assigned subject to obtaining the consent or approval of the appropriate
third party (because such consent or approval is not obtained prior to the
Escrow


                                     - 2 -
<PAGE>   8
Closing, Unimag shall indemnify, hold harmless, and defend Wholesalers against
such Assumed Liability and any obligations, liabilities, costs, and expenses
relating to such Assumed Liability.


                                   ARTICLE 3

               CLOSING; EXCHANGE CONSIDERATION; AND OTHER MATTERS

         Section 3.1     ESCROW CLOSING; CLOSING.  The escrow closing of the
Exchange, including the contribution of the Acquired Assets, assumption of the
Assumed Liabilities, and the other transactions contemplated by this Agreement
(the "Escrow Closing") shall be held at the offices of Baker & Hostetler, 65
East State Street, Columbus, Ohio 43215, commencing at 10:00 a.m. Columbus,
Ohio time on such date (the "Escrow Closing Date") as may be reasonably
designated by Unimag; provided that the Escrow Closing shall be held not later
than September 28, 1996.  As provided in Section 7.5, after the Escrow Closing
the only conditions to the release of this Agreement and the other documents
executed in connection with the transactions contemplated by this Agreement
(the "Additional Documents") from the Document Escrow Agreement (defined in
Section 7.4) shall be the approval of the Exchange by the board of directors
and the shareholders of Unimag and the escrow closing of certain other
acquisitions.  Within ten days after such shareholder approval (the "Closing
Date"), the Parties shall cause the Agreement and the Additional Documents to
be delivered to the appropriate Party in accordance with the terms and
conditions of the Document Escrow Agreement and the Parties shall close the
Exchange (the "Closing").  In no event shall the Closing be held later than
December 31, 1996.

         Section 3.2     EXCHANGE CONSIDERATION.

                         (a)      Valuation.  Upon the terms and subject to the
         conditions set forth in this Agreement, in exchange for the
         contribution of the Acquired Assets and in full consideration therefor,
         at the Closing Unimag shall assume the Assumed Liabilities as provided
         in Article 2 and shall, subject to the provisions of Sections 3.3 and
         subject to the adjustments provided for in Section 3.2(b) and 4.3,
         issue to Wholesalers (i) 374,000 Unimag Shares, and (ii) $539,000
         principal amount of Unimag debentures (the "Unimag Debentures").  The
         Unimag Debentures shall be issued pursuant to the terms of the
         Debenture Agreement attached hereto as Exhibit A (the "Debenture
         Agreement").  An aggregate of $306,799 principal amount of the Unimag
         Debentures shall be Senior Debentures (as defined in the Debenture
         Agreement), and the balance of the Unimag Debentures shall be
         Subordinated Debentures (as defined in the Debenture Agreement).

                         (b)      Valuation Adjustment.  The amount of Unimag
         Shares and the principal amount of Unimag Debentures to be received by
         Wholesalers in exchange for Wholesalers' contribution of the Acquired
         Assets is based upon a total valuation of such contributions of
         $1,100,000 with 51% of this value being exchanged for Unimag Shares at
         an agreed upon price of $1.50 per Unimag Share, and 49% of this value
         being exchanged for Unimag Debentures.  Such value was based upon the
         estimated fair market value of the Acquired Assets.


                                     - 3 -
<PAGE>   9
                         Within 30 days after the Escrow Closing Date, Unimag
shall cause a qualified appraiser to perform an appraisal of the Acquired
Assets in order to determine their fair market value (the "Actual Value").  If
the Actual Value, as so determined, is more than $1,100,000, then Unimag shall
issue additional Unimag Shares, valued at $1.50 per share, equal to 51% of, and
additional Unimag Subordinated Debentures in a principal amount equal to 49%
of, the amount by which the Actual Value, as so determined, exceeds $1,100,000.
If the Actual Value, as so determined, is less than $1,100,000, then the
parties shall reduce the number of Unimag Shares, valued at $1.50 per share,
issued to Wholesalers by an amount equal to 51% of, and the Unimag Subordinated
Debentures issued to Wholesalers by an amount equal to 49% of, the amount by
which the Actual Value, as so determined, is less than $1,100,000.
Notwithstanding the foregoing, if any reduction in the amount of Unimag Shares
to be issued would in any way prevent the Exchange, along with other exchanges
between other companies and Unimag occurring both before and after the closing
of the transactions contemplated by this Agreement, from being treated as a
tax-free exchange under Section 351 of the Code, then the relative percentage
of Unimag Shares and Unimag Subordinated Debentures to be so returned shall be
adjusted in order to maintain the tax-free exchange nature of these
transactions. In the event that Wholesalers fails to return such Unimag Shares
and Unimag Subordinated Debentures within 30 days after a determination that
the Actual Value is less than $1,100,000, then, in addition to any other rights
or remedies Unimag may have under this Agreement or otherwise, Unimag shall
have the right to setoff the value of such Unimag Shares and Unimag
Subordinated Debentures against any amount owed to Wholesalers by Unimag,
whether pursuant to this Agreement or the Unimag Debentures.

         Section 3.3     TRANSFER DOCUMENTS AND ISSUANCE OF UNIMAG SHARES AND
DEBENTURES.

                         (a)      Contributions by Wholesalers.  At the
         Closing, Wholesalers shall transfer, convey, and contribute (and shall
         cause to be transferred, conveyed, and contributed) to the capital of
         Unimag the Acquired Assets, free and clear of all claims and
         encumbrances except for the Assumed Liabilities, by delivering to
         Unimag the following duly executed transfer instruments and documents
         (collectively, the "Transfer Documents"):

                                  (i)      All certificates of title to the
                          Vehicles, endorsed for transfer to Unimag; and

                                  (ii)     A bill of sale in order to convey to
                          Unimag ownership of the Computer Equipment.

                         (b)      Issuance of Unimag Shares.  At the Closing,
         upon delivery of all of the Transfer Documents by Wholesalers, Unimag
         shall issue to Wholesalers that number of Unimag Shares which
         Wholesalers is entitled to receive as described in Section 3.2(a).
         Unimag shall not be obligated to issue any fractional Unimag Shares as
         a result of the Exchange.  To the extent that Wholesalers otherwise
         would become entitled to a fractional Unimag share as a result of the
         Exchange, Wholesalers shall be entitled to receive a cash payment for
         such fractional interest in an amount equal to such fractional
         interest multiplied by $1.50.  Such payment is merely intended to
         provide a mechanical rounding off of, and is not a separately
         bargained for, consideration.


                                     - 4 -
<PAGE>   10
                         (c)      Issuance of Unimag Debentures.  At the
         Closing, upon delivery of all of the Transfer Documents by
         Wholesalers, Unimag shall issue to Wholesalers the Unimag Debentures
         which Wholesalers is entitled to receive as described in Section
         3.2(a).

                         (d)      Unimag Shares to be Restricted Securities.
         The Unimag Shares to be received by Wholesalers in the Exchange shall
         be restricted securities within the meaning of Rule 144 promulgated
         under the Securities Act of 1933, as amended (the "Act").  Wholesalers
         understands and agrees that such shares may not be sold, pledged,
         hypothecated or otherwise transferred unless such shares are
         registered under the Act or pursuant to an opinion of counsel, which
         opinion and counsel are reasonably acceptable to Unimag and its
         counsel, that an exemption from such registration is available.
         Wholesalers agrees that the following legend may be placed on the
         certificates for the Unimag Shares to be received by it and that
         appropriate stop-transfer instructions may be given to Unimag's
         transfer agent and registrar:

                                  THE SHARES REPRESENTED BY THIS CERTIFICATE
                         HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT OF
                         1933, AS AMENDED, AND MAY NOT BE SOLD OR OTHERWISE
                         TRANSFERRED, UNLESS THEY ARE AT THE TIME SO
                         REGISTERED, OR THE SALE OR TRANSFER THEREOF IS NOT
                         REQUIRED TO BE SO REGISTERED, OR IS MADE PURSUANT TO
                         THE APPLICABLE EXEMPTION FROM REGISTRATION PROVIDED TO
                         THE APPLICABLE EXEMPTION FROM REGISTRATION PROVIDED IN
                         THE SECURITIES ACT OF 1933, AS AMENDED, OR IN THE
                         RULES OR REGULATIONS THEREUNDER.


                                   ARTICLE 4

                         REPRESENTATIONS AND WARRANTIES
                                   OF UNIMAG

         In order to induce Wholesalers to enter into this Agreement, Unimag
hereby represents and warrants to Wholesalers that the statements set forth in
this Article 4 are true, correct, and complete:

         Section 4.1     ORGANIZATION AND STANDING.  Unimag is a corporation
duly organized, validly existing, and in good standing under the laws of the
State of Ohio with full power and authority (corporate and otherwise), to own,
lease, use, and operate its properties and to conduct its business as and where
now owned, leased, used, operated, and conducted.  Unimag is duly qualified to
do business and is in good standing in each state where the nature of the
business or other activities conducted by Unimag or the properties it owns,
leases, or operates requires it to qualify to do business as a foreign
corporation, except where the failure to be so qualified would not have a
material adverse effect on the business, operations, assets, properties, or
condition (financial or otherwise) of Unimag.  Unimag is not in default or in
violation of the





                                     - 5 -
<PAGE>   11
performance, observation or fulfillment of any material provision of its
articles of incorporation or code of regulations.

         Section 4.2     CORPORATE POWER AND AUTHORITY.  Unimag has all
requisite corporate power and authority to enter into and to perform its
obligations under this Agreement and to consummate the Exchange and other
transactions contemplated by this Agreement.  This Agreement and the
transactions contemplated by this Agreement have been duly and validly
authorized by all necessary corporate action on the part of Unimag (except for
final approval by the board of directors and the shareholders of Unimag to be
obtained after the date of this Agreement).  This Agreement has been duly
executed and delivered by Unimag and constitutes a legal, valid, and binding
obligation of Unimag, enforceable against Unimag in accordance with its terms,
except as such enforceability may be limited by (a) applicable bankruptcy,
insolvency, or other similar laws from time to time in effect which may affect
the enforcement of creditors' rights in general, and (b) general principles of
equity.

         Section 4.3     CAPITALIZATION OF UNIMAG.  As of the date of this
Agreement, Unimag's authorized capital stock consists solely of 53,250,000
Unimag Shares of which (a) 26,760,334 shares are issued and outstanding and (b)
16,074,718 shares are issued and held as treasury shares.  Each outstanding
Unimag Share is, and all Unimag Shares to be issued in connection with the
Exchange will be, duly authorized, validly issued, fully paid, and
nonassessable.  Wholesalers acknowledges that prior to the Closing, Unimag may
(i) authorize additional capital stock, including additional Unimag Shares, or
(ii) reduce the number of outstanding Unimag Shares by means of a reverse stock
split, or any other method which would result in a reduction in the number of
outstanding Unimag Shares.  Unimag will deliver written notice to Wholesalers
if it authorizes any such action.  Except as otherwise described in this
Agreement, and except as disclosed on Schedule 4.3, Unimag has not entered into
any agreement which would require it to reduce or increase the number of Unimag
Shares outstanding.  In the event that Unimag authorizes a reverse stock split
or other reduction in the number of outstanding Unimag Shares, then the $1.50
agreed upon price of a Unimag Share for purposes of determining the number of
Unimag Shares to be issued to Wholesalers pursuant to Section 3.2 shall be
proportionately adjusted with the objective that Wholesalers shall have the
right to receive the same proportionate ownership interest in Unimag as before
the reduction in the number of outstanding Unimag Shares.

         Section 4.4     CONFLICTS; CONSENTS; AND APPROVALS.  Neither the
execution and delivery of this Agreement by Unimag nor compliance by Unimag
with the terms and provisions of this Agreement, including without limitation
the consummation of the transactions contemplated by this Agreement shall:

                         (a)      Violate, conflict with, result in a violation
         or breach of any provision of, constitute a default (or an event
         which, with the giving of notice, the passage of time, or otherwise,
         would constitute a default) under, entitle any third party (with the
         giving of notice, the passage of time, or otherwise) to terminate,
         accelerate, or declare a default under, or result in the creation of
         any lien, security interest, charge, or other encumbrance upon any of
         the properties or assets of Unimag under any of the terms or
         conditions of the articles of incorporation or code of regulations of
         Unimag, or under any note, bond, mortgage, indenture, deed of trust,
         license, contract, undertaking, agreement,





                                     - 6 -
<PAGE>   12
         lease, or other instrument or obligation to which Unimag is a party
         and which is material to Unimag and its subsidiaries, taken as a
         whole;

                         (b)      Violate any order, writ, injunction, decree,
         statute, rule, or regulation, applicable to Unimag or its respective
         properties or assets; or

                         (c)      Require any action, consent, or approval of,
         review by, or registration with any third party, court, governmental
         body, or other agency, instrumentality, or authority, other than (i)
         actions required, if any, by the Hart-Scott-Rodino Antitrust
         Improvements Act of 1976, as amended, and the rules and regulations
         promulgated thereunder (the "HSR Act"), (ii) actions to be taken in
         respect of federal and state securities laws as contemplated by this
         Agreement, and (iii) approval by the shareholders of Unimag.

         Section 4.5     BROKERAGE AND FINDER'S FEES.  Neither Unimag nor any
of its shareholders, directors, officers, or employees has incurred any
brokerage, finder's, or similar fee in connection with the Exchange and other
transactions contemplated by this Agreement.

         Section 4.6     COMPLIANCE WITH LAW.  To the best knowledge of Unimag,
Unimag has complied and is in compliance in all material respects with all
laws, statutes, ordinances, orders, rules and regulations promulgated, and all
judgments, decisions and orders entered, by any federal, state, local or
foreign court or governmental authority or instrumentality which are applicable
or relate to it or to its businesses or properties.

         Section 4.7     SECTION 351 EXCHANGE.  It is the intention of Unimag
to treat the acquisition of the Acquired Assets pursuant to this Agreement
along with other exchanges and acquisitions occurring before and after the
closing of the transactions contemplated by this Agreement, as an exchange
under Section 351 of the Code, subject to the rules of Section 351 of the Code
and the regulations promulgated thereunder applicable to the receipt and
taxability of "boot" (within the meaning of such rules). Unimag shall be solely
responsible for evaluating (and determining the appropriate methods required
for reporting) all federal, state, and local income and other tax consequences
to Unimag which will and may result from the transactions contemplated by this
Agreement.


                                   ARTICLE 5

                 REPRESENTATIONS AND WARRANTIES OF WHOLESALERS

         In order to induce Unimag to enter into this Agreement, Wholesalers
hereby represents and warrants to Unimag that the statements contained in this
Article 5 are true, correct, and complete:

         Section 5.1     ORGANIZATION AND STANDING.  Wholesalers is a
corporation duly organized, validly existing and in good standing under the
laws of the State of Ohio with full power and authority (corporate and
otherwise) to own, lease, use, and operate its properties and to conduct its
business as and where now owned, leased, used, operated and conducted.
Wholesalers is duly


                                     - 7 -
<PAGE>   13
qualified to do business and is in good standing in each state listed in
Schedule 5.1, is not qualified to do business in any other state and, except as
set forth in Schedule 5.1, neither the nature of the business or other
activities conducted by it nor the properties it owns, leases, or operates
requires it to qualify to do business as a foreign corporation in any other
state, except where the failure to be so qualified would not have a material
adverse effect on the business, operations, assets, properties, condition
(financial or otherwise) or prospects of such corporation.  Wholesalers has not
received any written notice or assertion within the last three years from any
governmental official in any state to the effect that it is required to be
qualified or authorized to do business in a state in which it is not so
qualified or has not obtained such authorization.  Wholesalers is not in
default or in violation of the performance, observation or fulfillment of any
material provision of its articles of incorporation or code of regulations.

         Section 5.2     CAPITALIZATION AND SECURITY HOLDERS; SUBSIDIARIES.
The authorized capital stock of Wholesalers consists solely of 1,000 shares of
common stock, no par value, (a) 500 of which are issued and outstanding, and
(b) none of which are held as treasury shares (the "Wholesalers Shares").
Schedule 5.2 contains a correct and complete list of the names and addresses of
all of the shareholders of Wholesalers and indicates all Wholesalers Shares
owned beneficially and of record by each such shareholder.

         Section 5.3     CORPORATE POWER AND AUTHORITY.  Wholesalers has all
requisite corporate power and authority to enter into and perform its
obligations under this Agreement and to consummate the Exchange and other
transactions contemplated by this Agreement.  This Agreement and the
transactions contemplated by this Agreement have been duly and validly
authorized by all necessary corporate action on the part of Wholesalers.  This
Agreement has been duly executed and delivered by Wholesalers and constitutes
the legal, valid, and binding obligation of Wholesalers , enforceable against
Wholesalers in accordance with its terms, except as such enforceability may be
limited by (a) applicable bankruptcy, insolvency, or other similar laws from
time to time in effect which may affect the enforcement of creditors' rights in
general, and (b) general principles of equity.

         Section 5.4     CONSENTS AND APPROVALS.  Except for the consents
described in Schedule 5.4, all of which shall be obtained prior to the Escrow
Closing (unless otherwise agreed by Unimag in writing), neither the execution
and delivery of this Agreement by Wholesalers nor the consummation of the
Exchange and other transactions contemplated by this Agreement requires or will
require any action, consent, or approval of, review by, or registration with
any third party, court, governmental body, or other agency, instrumentality, or
authority, other than actions, required by the HSR Act, and (ii) actions to be
taken in respect of federal and state securities laws as contemplated by this
Agreement.

         Section 5.5     UNAUDITED FINANCIAL STATEMENTS.  Wholesalers has
furnished to Unimag the "Unaudited Statements" consisting of the unaudited
balance sheet of Wholesalers as of December 31, 1995, and the related statement
of income for the fiscal year then ended, including, in each case, the related
notes, if any.  The Unaudited Statements have been prepared by management from
and in accordance with the books and records of Wholesalers, have been prepared
in accordance with generally accepted accounting principles applied on a
consistent basis (except as disclosed therein), and fairly present in all
material respects the financial


                                     - 8 -
<PAGE>   14
condition of Wholesalers as of the date stated and the results of its
operations for the period then ended in accordance with such practices.

         Section 5.6     UNDISCLOSED LIABILITIES.  Except as disclosed in
Schedule 5.6, Wholesalers does not have any liability or obligation of any
nature (whether liquidated, unliquidated, accrued, absolute, contingent, or
otherwise and whether due or to become due) except:

                         (a)      Those set forth or reflected in the Unaudited
         Statements which have not been paid or discharged since the date
         thereof;

                         (b)      Current liabilities (determined in accordance
         with generally accepted accounting principles) incurred since December
         31, 1995, in transactions in the ordinary course of business
         consistent with past practices which are properly reflected on their
         books and which are not inconsistent with the other representations,
         warranties, and agreements of Wholesalers set forth in this Agreement;
         and

                         (c)      Liabilities which, consistent with generally
         accepted accounting principles, are not required to be reflected in
         the Unaudited Statements.

         Section 5.7     COMPLIANCE WITH LAW.  Except as disclosed and briefly
described in Schedule 5.7, to the best knowledge of Wholesalers, Wholesalers
has complied and is in compliance in all material respects with all
nonenvironmental (environmental matters being addressed in Section 5.9) laws,
statutes, ordinances, orders, rules and regulations promulgated, and all
judgments, decisions, and orders entered, by any federal, state, local, or
foreign court or governmental authority or instrumentality which are applicable
or relate to it or to its business or properties including without limitation:
(a) all zoning, fire, safety, and building laws, ordinances, regulations, and
requirements; (b) Title VII of the Civil Rights Act of 1964, as amended; (c)
the Fair Labor Standards Act, as amended; (d) the Occupational Safety and
Health Act of 1970, as amended; (e) the Americans with Disabilities Act of
1990; (f) all applicable federal, state and local laws, rules and regulations
relating to employment; (g) all applicable laws, rules and regulations
governing payment of minimum wages and overtime rates, and the withholding and
payment of taxes from compensation of employees; (h) federal and state
antitrust and trade regulation laws applicable to competition generally or to
agreements restricting, allocating, or otherwise affecting geographic or
product markets; and (i) the Controlled Substances Act (collectively, the
"Applicable Laws").

         Section 5.8     RESTRICTIVE DOCUMENTS OR LAWS.  With the exception of
the matters listed in Schedule 5.8, Wholesalers (with respect to the Acquired
Assets) is not a party to or bound under any mortgage, lien, lease, agreement,
contract, instrument, law, order, judgment or decree, or any similar
restriction not of general application which materially and adversely affects,
or reasonably could be expected to so affect (a) the Acquired Assets; or (b)
the consummation of the transactions contemplated by this Agreement.

         Section 5.9     TITLE TO AND CONDITION OF ACQUIRED ASSETS.  Except as
set forth in Schedule 5.9, Wholesalers (with respect to the Acquired Assets)
has good, valid, and indefeasible title to the Acquired Assets.  Except as set
forth in Schedule 5.9, to the best knowledge of Wholesalers,


                                     - 9 -
<PAGE>   15
all of the Acquired Assets are owned free and clear of all mortgages, pledges,
liens, security interests, encumbrances, and restrictions of any nature
whatsoever.

                         Except as set forth in Schedule 5.9, to the best
knowledge of Wholesalers, all of the Acquired Assets are reasonably suitable
for the purpose or purposes for which they are being used (including full
compliance with all Applicable Laws) and are in good condition and repair,
ordinary wear and tear excepted.

                         Except as set forth in Schedule 5.9, none of the
Acquired Assets have been used to produce, process, store, handle, or transport
any hazardous or toxic substance or waste (as those terms are defined or
described in any of the applicable laws relating to the protection,
preservation, conservation, restoration, or quality of the environment), except
to the extent immaterial quantities of hazardous substances are used as an
incidental aspect of the operation of Wholesalers' business.  Except as set
forth in Schedule 5.9, no hazardous or toxic substance or waste has been
disposed of, released or discharged on, leaked from, or has otherwise
contaminated any of the Acquired Assets.  Except as set forth in Schedule 5.9,
no asbestos or substances containing material quantities of asbestos have been
installed in any of the Acquired Assets.

         Section 5.10    BROKERS AND FINDERS.  No investment banker, broker,
finder, or other intermediary: (a) has been retained by or is authorized to act
on behalf of Wholesalers or any of its shareholders; (b) has submitted the
transactions contemplated by this Agreement to Wholesalers or any of its
shareholders; or (c) is or might be entitled to any fee, commission, or other
payment from Wholesalers as a direct or indirect result of the transactions
contemplated by this Agreement.

         Section 5.11    LEGAL PROCEEDINGS.  Except as described in Schedule
5.11:  (a) there are no (and over the last three years there have been no)
suits, claims, actions, proceedings, or investigations (collectively,
"Actions") pending or, to the best knowledge of Wholesalers, threatened against
or relating to Wholesalers, or any of its officers, directors, shareholders,
agents, or representatives in connection with its business or affairs, before
any federal, state, local, or foreign court or governmental body in which the
amount in dispute exceeds (or exceeded) $25,000 or which has or could result in
liability or loss for Wholesalers of more than $25,000; and (b) to the best
knowledge of Wholesalers, there exist no disputes, conflicts, or circumstances
providing the basis for a dispute or conflict which could reasonably be
expected to result in any such Action.  There are no Actions pending or, to the
best knowledge of Wholesalers, threatened for the purpose of enjoining or
preventing this Agreement or any other transaction contemplated by this
Agreement or otherwise challenging the validity or propriety of the
transactions contemplated by this Agreement.  Except as disclosed in Schedule
5.11, Wholesalers is not subject to any judgment, order or decree, or any
governmental restriction, which has a reasonable probability of having a
material adverse effect on its business operations, assets, properties,
condition (financial or otherwise), or prospects.

         Section 5.12    NO CONFLICT OR DEFAULT.  Except as set forth on
Schedule 5.12, neither the execution and delivery of this Agreement by
Wholesalers, nor compliance by Wholesalers with the terms and provisions of
this Agreement, including without limitation the consummation of the
transactions contemplated by this Agreement, will:  (a) violate any Applicable
Laws; (b)


                                     - 10 -
<PAGE>   16
conflict with or result in the breach of any term, condition, or provision of
(i) the articles of incorporation, code of regulations, or other organizational
document of Wholesalers, or (ii) any material agreement, deed, contract,
undertaking, mortgage, indenture, writ, order, decree, restriction, legal
obligation, or instrument to which Wholesalers is a party or by which
Wholesalers or any of its assets or properties are or may be bound or affected;
(c) constitute a default (or an event which, with the giving of notice, the
passage of time, or both, would constitute a default) thereunder; (d) result in
the creation or imposition of any lien, security interest, charge or
encumbrance, or restriction of any nature whatsoever with respect to any
material properties or assets of Wholesalers; or (e) give to others any
interest or rights, including rights of termination, acceleration, or
cancellation in or with respect to any of the Acquired Assets.

         Section 5.13    INVESTMENT REPRESENTATION.  Wholesalers acknowledges,
represents, and warrants to Unimag that (a) it is an "accredited investor," as
that term is defined in Regulation D, (b) Wholesalers has been provided the
opportunity to ask questions and receive answers from Unimag concerning the
business operations and financial condition of Unimag and the terms and
conditions of the transactions described in this Agreement, and to obtain any
additional information necessary to verify the accuracy of information provided
to Wholesalers by Unimag, and (c) Wholesalers is acquiring the Unimag Shares
and the Unimag Debentures to be issued pursuant to this Agreement for
Wholesalers' own account for investment only and not with a view to the
distribution thereof.  Wholesalers has not (and, prior to the Closing, will not
have) entered into any agreement to dispose of any Unimag Shares now owned or
hereafter received at the Closing of the Exchange (except for the contingent
obligation to return Unimag Shares to Unimag pursuant to the valuation
adjustment provisions of Section 3.2(b)).

         Section 5.14    SECTION 351 EXCHANGE.  It is the intention of
Wholesalers to treat the acquisition of the Acquired Assets pursuant to this
Agreement, along with other exchanges and acquisitions occurring before and
after the closing of the transactions contemplated by this Agreement, as an
exchange under Section 351 of the Code, subject to the rules of Section 351 of
the Code and the regulations promulgated thereunder applicable to the receipt
and taxability of "boot" (within the meaning of such rules). Wholesalers shall
be solely responsible for evaluating (and determining the appropriate methods
required for reporting) all federal, state, and local income and other tax
consequences to it which will and may result from the transactions contemplated
by this Agreement.


                                   ARTICLE 6

                            COVENANTS OF THE PARTIES

         Section 6.1     MUTUAL COVENANTS.

                         (a)      General.  Each Party shall use all reasonable
         efforts to take all actions and do all things necessary, proper, or
         advisable to consummate the Exchange and the other transactions
         contemplated by this Agreement, including without limitation using all
         reasonable efforts to cause the conditions set forth in Article 7 of
         this Agreement for which such Party is wholly or partially responsible
         to be satisfied, as soon as reasonably





                                     - 11 -
<PAGE>   17
         practicable and to prepare, execute, acknowledge or verify, deliver,
         and file such additional documents, and take or cause to be taken such
         additional actions, as any other Party may reasonably request.

                         (b)      HSR Filings.  The Parties shall cooperate
         with each other with respect to the preparation and filing of any
         Notification and Report Forms and related materials that they may be
         required to file with the Federal Trade Commission and the Antitrust
         Division of the United States Department of Justice under the HSR Act
         with respect to the Exchange and shall promptly make any further
         filings pursuant the HSR Act that may be necessary, proper, or
         advisable.

                         (c)      Other Governmental Matters.  Each Party shall
         use all reasonable efforts to take any additional action that may be
         necessary, proper, or advisable in connection with any other notices
         to, filings with, and authorizations, consents and approvals of any
         court, administrative agency or commission, or other governmental
         authority or instrumentality that it may be required to give, make, or
         obtain.

                         (d)      Tax-Free Treatment.  Each of the Parties
         shall use all reasonable efforts to cause the Exchange to constitute
         (along with other exchanges and acquisitions occurring before and
         after the Exchange) a tax-free exchange under Section 351 of the Code,
         subject to the rules of Section 351 of the Code and the regulations
         promulgated thereunder applicable to the receipt and taxability of
         "boot" (within the meaning of such rules). Each of the Parties shall
         be solely responsible for evaluating (and determining the appropriate
         methods required for reporting) all federal, state, and local income
         and other tax consequences to each such Party which will and may
         result from the transactions contemplated by this Agreement.

                         (e)      Bulk Transfer Laws.  The Parties covenant and
         acknowledge that neither Party will comply in any respect with the
         provisions of any applicable bulk transfer laws in connection with the
         Exchange and other transactions contemplated by this Agreement.
         Notwithstanding anything in this Agreement to the Contrary, (i) any
         Damages (defined in Section 9.2(a)) suffered by Unimag in any way
         related to such failure to comply shall be treated as an Indemnifiable
         Wholesalers Claim (defined in Section 9.2(a)), and (ii) any Damages
         suffered by Wholesalers in any way related to such failure to comply
         shall not be treated as an Indemnifiable Unimag Claim (defined in
         Section 9.3(a)).

         Section 6.2     COVENANTS OF WHOLESALERS.  Wholesalers covenants and
agrees that:

                         (a)      Conduct of Business.  Except as otherwise
         expressly contemplated by this Agreement, from the date of this
         Agreement until the Closing Date (the "Exchange Period"):  (i)
         Wholesalers shall not take or permit to be taken any action or do or
         permit to be done anything in the conduct of the business of
         Wholesalers or otherwise, that would be contrary to or in breach of
         any of the terms or provisions of this Agreement or which would cause
         any of its representations and warranties contained in this Agreement
         to be or become untrue in any material respect; (ii) Wholesalers shall
         permit Unimag to manage and oversee the Acquired Assets as provided in
         Section 6.3(b); and (iii) Wholesalers shall use all reasonable efforts
         to preserve the Acquired Assets intact.


                                     - 12 -
<PAGE>   18
                         (b)      Exclusive Rights.  Wholesalers shall not,
         directly or indirectly, solicit (including without limitation by way
         of furnishing or making available any non-public information
         concerning the business, properties, or assets of Wholesalers) or
         engage in negotiations or discussions with, disclose any of the terms
         of this Agreement to, accept any offer from, furnish any information
         to, or otherwise cooperate, assist, or participate with any person or
         organization (other than Unimag and its representatives) regarding any
         Acquisition Proposal (defined below), except that any person or entity
         making an Acquisition Proposal may be informed of the restrictions
         contained in this sentence.  Wholesalers shall notify Unimag promptly
         by telephone, and thereafter promptly confirm in writing, if any such
         information is requested from, or any Acquisition Proposal is received
         by, Wholesalers.  For purposes of this Agreement, "Acquisition
         Proposal" shall mean any offer or proposal received by Wholesalers
         prior to the Closing Date regarding the acquisition by purchase,
         merger, lease, or otherwise of any capital stock of Wholesalers, the
         Acquired Assets, or any material assets, or other operations of
         Wholesalers.

                         (c)      Access to Records and Other Due Diligence.
         During the Exchange Period, Wholesalers shall make or cause to be made
         available to Unimag and its representatives, attorneys, accountants,
         and agents, for examination, inspection, and review, the Acquired
         Assets and all books, contracts, agreements, commitments, records, and
         documents of every kind relating to the Acquired Assets, and shall
         permit Unimag and its representatives, attorneys, accountants and
         agents to have access to the same at all reasonable times.

                         (d)      Disclosures.  After the date of this
         Agreement, Wholesalers shall not:  (i) disclose to any person,
         association, firm, corporation or other entity (other than Unimag or
         those designated in writing by Unimag) in any manner, directly or
         indirectly, any proprietary information or data relevant to the
         Acquired Assets, whether of a technical or commercial nature; or (ii)
         use, or permit or assist, by acquiescence or otherwise, any person,
         association, firm, corporation, or other entity (other than Unimag or
         those designated in writing by Unimag) to use, in any manner, directly
         or indirectly, any such information or data, excepting only use of
         such data or information as is at the time generally known to the
         public and which did not become generally known through any breach of
         any provision of this section by Wholesalers.

                         (e)      Notices of Certain Events.  Wholesalers shall
         promptly notify Unimag of:

                                  (i)      Any notice or other communication
                         from any person or entity alleging that the consent of
                         such person or entity is or may be required in
                         connection with the transactions contemplated by this
                         Agreement;

                                  (ii)     Any notice or other communication
                         from any governmental or regulatory agency or
                         authority in connection with the transactions
                         contemplated by this Agreement; and

                                  (iii)    Any actions, suits, claims,
                         investigations, or proceedings commenced or, to the
                         knowledge of Wholesalers, threatened against, relating
                         to, or


                                     - 13 -
<PAGE>   19
                         involving or otherwise affecting Wholesalers or any of
                         its property which, if in existence on the date of
                         this Agreement would have been required to have been
                         disclosed by Wholesalers pursuant to Section 5.11 or
                         which relate to the consummation of the transactions
                         contemplated by this Agreement.

                         (f)      Title Evidence.  Wholesalers shall deliver to
         Unimag, as soon as practicable after the date of this Agreement,
         evidence of title, in form and substance reasonably satisfactory to
         Unimag, showing in Wholesalers indefeasible fee simple title in all of
         the Acquired Assets, subject only to such exceptions, encumbrances, or
         other matters as are reasonably satisfactory to Unimag.

         Section 6.3     COVENANTS OF UNIMAG.  Unimag covenants and agrees
that:

                         (a)      Conduct of Unimag's Business.  Except as
         otherwise expressly contemplated by this Agreement, during the
         Exchange Period:  (i) Unimag shall not take or permit to be taken any
         action or do or permit to be done anything in the conduct of the
         business of Unimag, or otherwise, that would be contrary to or in
         breach of any of the terms or provisions of this Agreement or which
         would cause any of its representations and warranties contained in
         this Agreement to be or become untrue in any material respect; and
         (ii) Unimag shall conduct its business in the ordinary course
         consistent with past practices.

                         (b)      Joint Operations.  Notwithstanding anything
         in this Agreement to the contrary, from and after the Escrow Closing
         Date, Unimag shall manage and oversee the use and operation of the
         Acquired Assets as if the Exchange had already occurred.

                         (c)      Consummation of Acquisitions.  Unimag shall
         use all reasonable efforts to take all actions and do all things
         necessary, proper, or advisable to consummate the:  (i) acquisition of
         Michiana News Service, Inc., a Michigan corporation ("Michiana"),
         pursuant to and upon the terms and conditions of the Stock Transfer
         and Exchange Agreement among Unimag, Michiana, and all of the
         shareholders of Michiana (the "Michiana Acquisition"); (ii)
         acquisition of The Stoll Companies, an Ohio corporation ("Stoll"),
         pursuant to and upon the terms and conditions of the Stock Transfer
         and Exchange Agreement among Unimag, Stoll, and all of the
         shareholders of Stoll (the "Stoll Acquisition"); and (iii) acquisition
         of certain assets and liabilities of Northern News Company, a Michigan
         corporation ("Northern"), and Ohio Periodical Distributors, Inc., an
         Ohio corporation ("OPD"), pursuant to and upon the terms and
         conditions of the respective Asset Transfer and Exchange Agreements
         between Unimag and those companies and the acquisition of Read-mor
         Book Stores, Inc., an Ohio corporation, and The Scherer Companies, a
         Delaware corporation, pursuant to and upon the terms and conditions of
         the respective Stock Transfer and Exchange Agreements among Unimag,
         each of those companies, and all of their shareholders (collectively,
         the "Scherer Companies Acquisitions").  Neither the acquisition
         agreement for the Michiana Acquisition (the "Michiana Acquisition
         Agreement"), the acquisition agreement for the Stoll Acquisition (the
         "Stoll Acquisition Agreement"), nor the acquisition agreements for the
         Scherer Companies Acquisitions (the "Scherer Companies Acquisition
         Agreements") shall be modified or amended, in any material respect,
         without the prior written consent


                                     - 14 -
<PAGE>   20
         of Wholesalers, the Unimag Board of Directors, Stoll, Michiana, and
         each of the other companies which are a part of the Scherer Companies
         Acquisitions (the "Scherer Companies").  In addition to the
         transferors described in this Section 6.3(c), the remainder of the
         control group (as defined in Section 368(c) of the Code) of Unimag is
         specified in Schedule 1.2.

                         (d)      Confidential Information.  Upon the
         termination of this Agreement for any reason, Unimag shall promptly
         cause all proprietary information or data relevant to the business of
         Wholesalers, whether of a technical, financial or commercial nature
         and whether furnished by Wholesalers hereunder or otherwise received
         by Unimag, and all copies, extracts and summaries thereof in its
         possession or in the possession of any of its officers, shareholders
         or agents, to be promptly returned to Wholesalers.


                                   ARTICLE 7

                                   CONDITIONS

         Section 7.1     MUTUAL CONDITIONS TO ESCROW CLOSING.  The obligations
of each of the Parties to complete the Escrow Closing and to consummate the
other transactions contemplated by this Agreement to be completed at the Escrow
Closing shall be subject to fulfillment of all of the following conditions:

                         (a)      Completion of Schedules and Exhibits.  Except
         for the Debenture Agreement attached as Exhibit A, Schedules 1.1(a)
         and (b), Schedule 1.3, and Schedule 2.1, the Parties acknowledge that
         at the time of the execution of this Agreement the schedules and
         exhibits will not be attached. The Parties shall proceed in good faith
         to finalize the form and content of such schedules and exhibits in a
         manner consistent with the terms and conditions of this Agreement and
         otherwise mutually acceptable to both Parties.  Upon finalizing the
         form and content of such schedules and exhibits they shall be attached
         to and become a part of this Agreement as if they had been attached to
         this Agreement at the time of execution.

                         (b)      No Adverse Proceeding.  No temporary
         restraining order, preliminary or permanent injunction, or other order
         or decree which prevents the consummation of the Exchange or the other
         transactions contemplated by this Agreement shall have been issued and
         remain in effect, and no statute, rule, or regulation shall have been
         enacted by any state or federal government or governmental agency
         which would prevent the consummation of the Exchange or the other
         transactions contemplated by this Agreement.

                         (c)      Certain Approvals.  Unimag and Wholesalers
         each shall have filed any Notification and Report Forms and related
         materials that either such Party may be required to file with the
         Federal Trade Commission and the Antitrust Division of the United
         States Department of Justice under the HSR Act with respect to the
         Exchange, and all waiting periods applicable to the consummation of
         the Exchange under the HSR Act shall have expired or been terminated.


                                     - 15 -
<PAGE>   21
                         (d)      Other Governmental Approvals.  Any
         governmental or other approvals or reviews of this Agreement and the
         transactions contemplated by this Agreement required under any
         applicable laws, statutes, orders, rules, regulations, policies or
         guidelines promulgated thereunder, or any corporate governance
         document shall have been received, except for any filings which Unimag
         must make with the Securities and Exchange Commission in connection
         with obtaining approval from Unimag's shareholders of the Exchange and
         other transactions contemplated by this Agreement.

                         (e)      Escrow Closing of Certain Acquisitions.
         Wholesalers shall have received copies of the final form of the
         Michiana Acquisition Agreement, the Stoll Acquisition Agreement, and
         the Scherer Companies Acquisition Agreements, all of which shall be of
         a form and content similar to this Agreement, with the exception that
         the Michiana Acquisition Agreement, the Stoll Acquisition Agreement,
         and certain of the Scherer Companies Acquisition Agreements shall be
         for the exchange of stock and debentures.  In addition, Unimag shall
         have consummated the escrow closings of the Scherer Companies
         Acquisition for Northern and OPD, the Michiana Acquisition, and the
         Stoll Acquisition.

                         (f)      Tax Commentary.  Unimag shall have received a
         tax commentary, dated the Escrow Closing Date, of Arthur Andersen LLP,
         in form and substance satisfactory to Unimag, as to the qualification
         of the Exchange for Unimag as a tax-free exchange under Section 351 of
         the Code, and Unimag shall have delivered a copy of such opinion to
         Wholesalers.

         Section 7.2     CONDITIONS TO OBLIGATIONS OF WHOLESALERS TO COMPLETE
THE ESCROW CLOSING.  The obligations of Wholesalers to complete the Escrow
Closing and to consummate other transactions contemplated by this Agreement to
be completed at the Escrow Closing shall be subject to the fulfillment of all
of the following conditions unless waived by Wholesalers in writing:

                         (a)      Representations and Warranties.  The
         representations and warranties of Unimag set forth in Article 4 of
         this Agreement shall be true and correct in all material respects as
         of the date of this Agreement and as of the Escrow Closing Date as
         though made at and as of the Escrow Closing Date.

                         (b)      Performance of Agreement.  Unimag shall have
         performed and observed in all material respects all covenants,
         agreements, obligations, and conditions to be performed or observed by
         them under this Agreement at or prior to the Escrow Closing Date.

                         (c)      Certificate.  Unimag shall have furnished
         Wholesalers with a certificate dated the Escrow Closing Date signed by
         its chairman, president, or any vice president to the effect that the
         conditions set forth in Section 7.2(a) and Section 7.2(b) have been
         satisfied.

                         (d)      Opinion of Counsel.  Wholesalers shall have
         received the legal opinion, dated the Escrow Closing Date, of Baker &
         Hostetler, counsel to Unimag, in substantially the form attached to
         this Agreement as Exhibit B.





                                     - 16 -
<PAGE>   22
                         (e)      Due Diligence.  Wholesalers' completion of
         its due diligence review of Unimag, Stoll, Michiana, and the other
         Scherer Companies with results satisfactory to Wholesalers on or
         before September 6, 1996.

                         (f)      Unimag Shareholder Letters.  As of the date
         of this Agreement, shareholders of Unimag who have the right to vote
         more than 50% of the outstanding Unimag Shares intend to submit
         letters to Unimag indicating they intend to vote in favor of the
         Exchange, the Stoll Acquisition, the Michiana Acquisition, and the
         Scherer Companies Acquisitions at the Unimag shareholders meeting to
         be held for that purpose.  Copies of these letters will be provided to
         Wholesalers by Unimag prior to the Escrow Closing.

                         (g)      Other Documents.  Unimag shall have delivered
         the following items to Wholesalers:

                                  (i)      Unimag's articles of incorporation,
                         certified by the Ohio Secretary of State as of a date
                         not more than ten days prior to the Escrow Closing
                         Date;

                                  (ii)     A good standing certificate of
                         Unimag, issued by the Ohio Secretary of State as of a
                         date not more than ten days prior to the Escrow
                         Closing Date;

                                  (iii)    The code of regulations of Unimag,
                         certified by the secretary of Unimag on the Escrow
                         Closing Date;

                                  (iv)     An assumption of the Assumed
                         Liabilities upon such reasonable and customary terms
                         and conditions as Unimag and Wholesalers may agree;
                         and

                                  (v)      Resolutions of the directors of
                         Unimag approving, adopting, and authorizing this
                         Agreement and the transactions contemplated by this
                         Agreement, certified by the secretary of Unimag on the
                         Escrow Closing Date.

         Section 7.3     CONDITIONS TO OBLIGATIONS OF UNIMAG TO COMPLETE THE
ESCROW CLOSING.  The obligations of Unimag to consummate the Exchange and
complete the Escrow Closing and to consummate the other transactions
contemplated by this Agreement to be completed at the Escrow Closing shall be
subject to the fulfillment of all of the following conditions unless waived by
Unimag in writing:

                         (a)      Representations and Warranties.  The
         representations and warranties of Wholesalers set forth in Article 5
         of this Agreement shall be true and correct in all material respects
         as of the date of this Agreement and as of the Escrow Closing Date as
         though made at and as of the Escrow Closing Date.

                         (b)      Performance of Agreement.  Wholesalers shall
         have performed and observed in all material respects all covenants,
         agreements, obligations, and conditions to be performed or observed by
         it under this Agreement at or prior to the Escrow Closing Date.





                                     - 17 -
<PAGE>   23
                         (c)      Certificate.  Wholesalers shall have
         furnished Unimag with a certificate dated the Escrow Closing Date
         signed on its behalf by its chairman, president or any vice president
         to the effect that the conditions set forth in Section 7.3(a) and
         Section 7.3(b) have been satisfied.

                         (d)      Opinion of Counsel.  Unimag shall have
         received the legal opinion, dated the Escrow Closing Date, of legal
         counsel to Wholesalers, substantially in the form attached to this
         Agreement as Exhibit C.

                         (e)      Third Party Consents.  Unimag shall have
         received all necessary customer, vendor, and other third party
         consents and approvals of this Agreement and the transactions
         contemplated by this Agreement.

                         (f)      Adverse Change and Condition.  There shall
         have been no material adverse change in the properties, assets,
         liabilities, business, results of operations, condition (financial or
         otherwise) or prospects of Wholesalers (with respect to its Acquired
         Assets).

                         (g)      Opinion of Independent Counsel.  Unimag shall
         have received the legal opinion, dated the Escrow Closing Date, of
         legal counsel reasonably acceptable to Unimag and its counsel in the
         form attached to this Agreement as Exhibit E.

                         (h)      Other Documents.  Wholesalers shall have
          delivered the following items to Unimag:

                                  (i)      Wholesalers' articles of
                         incorporation, certified by the Delaware Secretary of
                         State as of a date not more than ten days prior to the
                         Escrow Closing Date;

                                  (ii)     A good standing certificate of
                         Wholesalers, issued by the Delaware Secretary of State
                         as of a date not more than ten days prior to the
                         Escrow Closing Date;

                                  (iii)    The code of regulations of
                         Wholesalers, certified by the secretary of Wholesalers
                         on the Escrow Closing Date;

                                  (iv)     The Transfer Documents for the
                         contribution, transfer, assignment, and conveyance of
                         the Acquired Assets upon such reasonable and customary
                         terms and conditions as Unimag and Wholesalers may
                         agree; and

                                  (v)      The resolutions of the directors of
                         Wholesalers approving, adopting, and authorizing this
                         Agreement and the transactions contemplated by this
                         Agreement, certified by the secretary of Wholesalers
                         on the Escrow Closing Date.

                         (i)      Due Diligence.  Unimag's completion of its
         due diligence review with results satisfactory to Unimag on or before
         September 6, 1996.





                                     - 18 -
<PAGE>   24
         Section 7.4     DOCUMENT ESCROW AGREEMENT; UNIMAG SHAREHOLDER
APPROVAL.  Upon the satisfaction or waiver of all of the conditions set forth
in Section 7.1, Section 7.2, and Section 7.3, the Parties shall hold the Escrow
Closing at which the Parties and Baker & Hostetler, as escrow agent ("Escrow
Agent"), shall execute and deliver the document escrow agreement in the form
attached to this Agreement as Exhibit D (the "Document Escrow Agreement").  The
Document Escrow Agreement shall provide, among other things, that at the Escrow
Closing this Agreement and all of the Additional Documents shall be deposited
with Escrow Agent to be held pursuant to the terms of the Document Escrow
Agreement and that upon the escrow closing of certain acquisitions and the
approval of the Exchange by Unimag's board of directors and shareholders this
Agreement and the Additional Documents shall be released and delivered to the
appropriate Party at the Escrow Closing and the Exchange and other transactions
contemplated by this Agreement shall be consummated.

         Section 7.5     MUTUAL CONDITIONS TO CONSUMMATE THE EXCHANGE.  Upon
the execution and delivery of the Document Escrow Agreement, the obligation of
each of the Parties to consummate the Exchange and the other transactions
contemplated by this Agreement shall be subject to the fulfillment of both of
the following conditions:

                         (a)      Escrow Closing of Other Acquisitions.  Unimag
         shall have consummated the escrow closings of the Michiana
         Acquisition, the Stoll Acquisition and the remainder of the Scherer
         Companies Acquisitions (except for the escrow closing for the
         acquisitions of Northern and OPD which were closed into escrow prior
         to the Escrow Closing under this Agreement.  Such escrow closings
         shall be completed no later than September 28, 1996, and shall be
         substantially similar to the Escrow Closing under this Agreement.

                         (b)      Unimag Board of Directors Approval.  The
         Exchange and the Scherer Companies Acquisitions shall have been
         approved by Unimag's board of directors.

                         (c)      Unimag Shareholder Approval.  The Exchange,
         the Stoll Acquisition, the Michiana Acquisition, and the Scherer
         Companies Acquisitions shall have been approved by the affirmative
         vote of the shareholders of Unimag to the extent such approval is
         required by the provisions of Ohio Revised Code Chapter 1701 and
         Unimag's articles of incorporation.


                                   ARTICLE 8

                           TERMINATION AND AMENDMENT

         Section 8.1     TERMINATION.

                         (a)      Termination by Wholesalers.  This Agreement
         may be terminated and cancelled prior to the Escrow Closing Date by
         Wholesalers if: (i) (A) any of the representations or warranties of
         Unimag contained in this Agreement shall prove to be inaccurate in any
         material respect, or any covenant, agreement, obligation, or condition
         to be performed or observed by Unimag under this Agreement has not
         been performed or observed in any material respect at or prior to the
         time specified in this Agreement,


                                     - 19 -
<PAGE>   25
         and (B) such inaccuracy or failure shall not have been cured within 15
         business days after receipt by Unimag of written notice of such
         occurrence from Wholesalers; (ii) any permanent injunction or other
         order of a court or other competent authority preventing consummation
         of the Exchange or any other transaction contemplated by this
         Agreement shall have become final and nonappealable; (iii) so long as
         Wholesalers is not in material breach of any representation, warranty,
         covenant, or agreement, if the Escrow Closing has not occurred on or
         before September 28, 1996; or (iv) so long as Wholesalers is not in
         material breach of any representation, warranty, covenant, or
         agreement, if the Escrow Closing has not occurred on or before
         December 31, 1996.

                         (b)      Termination by Unimag.  This Agreement may be
         terminated and cancelled at any time prior to the Escrow Closing Date
         by Unimag if:  (i) (A) any of the representations or warranties of
         Wholesalers contained in this Agreement shall prove to be inaccurate
         in any material respect, or any covenant, agreement, obligation, or
         condition to be performed or observed by Wholesalers under this
         Agreement has not been performed or observed in any material respect
         at or prior to the time specified in this Agreement, and (B) such
         inaccuracy or failure shall not have been cured within 15 business
         days after receipt by Wholesalers of written notice of such occurrence
         from Unimag; (ii) any permanent injunction or other order of a court
         or other competent authority preventing consummation of the Exchange
         or any other transaction contemplated by this Agreement shall have
         become final and nonappealable; (iii) so long as Unimag is not in
         material breach of any representation, warranty, covenant, or
         agreement, if the Escrow Closing has not occurred on or before
         September 28, 1996; or (iv) so long as Unimag is not in material
         breach of any representation, warranty, covenant, or agreement, if the
         Escrow Closing has not occurred on or before December 31, 1996.

         Section 8.2     AMENDMENT.  This Agreement may be amended by the
Parties, by action taken or authorized by their respective boards of directors
(to the extent such action or authorization is required by law), at any time
before or after adoption of this Agreement by the shareholders of Wholesalers
and the Unimag shareholders, but, after such adoption, no amendment shall be
made which by law requires further adoption by the shareholders of Wholesalers
or the Unimag shareholders without such further adoption.  Notwithstanding the
foregoing, this Agreement may not be amended except by an instrument in writing
signed by each of the Parties.

         Section 8.3     EXTENSION; WAIVER.  At any time prior to the Escrow
Closing Date, or Closing as the case may be, Unimag (with respect to
Wholesalers) and Wholesalers (with respect to Unimag) may, to the extent
legally allowed: (a) extend the time for the performance of any of the
obligations or other acts of such Party; (b) waive any inaccuracies in the
representations and warranties contained in this Agreement or in any document
delivered pursuant hereto; or (c) waive compliance with any of the agreements
or conditions contained in this Agreement.  Any agreement on the part of a
Party to any such extension or waiver shall be valid only if set forth in a
written instrument signed by such Party.





                                     - 20 -
<PAGE>   26
                                   ARTICLE 9

                                INDEMNIFICATION

         Section 9.1     SURVIVAL OF REPRESENTATIONS, WARRANTIES, COVENANTS,
AND AGREEMENTS.

                         (a)      Notwithstanding any investigation conducted
         at any time with regard thereto by or on behalf of any Party, all
         representations, warranties, covenants and agreements of Wholesalers
         and Unimag in this Agreement and in the Document Escrow Agreement
         shall survive the execution, delivery, and performance of this
         Agreement and the Document Escrow Agreement.  All representations and
         warranties of the Parties set forth in this Agreement and in the
         Document Escrow Agreement shall be deemed to have been made again by
         them at and as of the Escrow Closing Date.

                         (b)      As used in this Article 9, any reference to a
         representation, warranty, covenant, or agreement contained in any
         section of this Agreement shall include the Schedule relating to such
         section.

         Section 9.2     INDEMNIFICATION BY WHOLESALERS.

                         (a)      Subject to the provisions of this Section 9.2
         and of Section 9.4 below, Wholesalers shall indemnify and hold
         harmless Unimag from and against any and all losses, liabilities,
         damages, demands, claims, suits, actions, judgments or causes of
         action, assessments, costs and expenses, including without limitation
         interest, penalties, reasonable attorneys' fees, any and all
         reasonable expenses incurred in investigating, preparing, or defending
         against any litigation, commenced or threatened, or any claim
         whatsoever, and any and all amounts paid in settlement of any claim or
         litigation (collectively, "Damages"), asserted against, resulting to,
         imposed upon, or incurred or suffered by Unimag, directly or
         indirectly, as a result of or arising from any material inaccuracy in
         or breach of any of the representations, warranties, covenants, or
         agreements made by Wholesalers in this Agreement or the Document
         Escrow Agreement (collectively, "Indemnifiable Wholesalers Claims").

                         (b)      Unimag shall be deemed to have suffered
         Damages arising out of or resulting from the matters referred to in
         Section 9.2(a), above, if the same shall be suffered by any parent,
         subsidiary, or affiliate of Unimag.

                         (c)      Wholesalers may satisfy any obligation of
         indemnification under this Article 9 by delivery of Unimag Shares to
         Unimag with a value equal to the amount of the payment being
         satisfied.  For purposes of this Section 9.2(c), Unimag Shares shall
         be valued at the greater of (i) $1.50 per share, or (ii) their market
         value at the time the indemnification obligation has been finally
         established.

                         (d)      Notwithstanding anything contained in this
         Agreement to the contrary, the collective indemnification obligations
         of Wholesalers under this Agreement shall never exceed, in the
         aggregate, the sum of $110,000.


                                     - 21 -
<PAGE>   27
         Section 9.3     INDEMNIFICATION BY UNIMAG.

                         (a)      Unimag shall indemnify and hold harmless
         Wholesalers from and against any Damages asserted against, resulting
         to, imposed upon, or incurred or suffered by Wholesalers, directly or
         indirectly, as a result of or arising from any (i) material inaccuracy
         in or breach or nonfulfillment of any of the representations,
         warranties, covenants, or agreements made by Unimag in this Agreement
         or the Document Escrow Agreement, (ii) subject to the limitations set
         forth in Section 9.3(c), any and all claims, liabilities or
         obligations arising out of the operation of the business of
         Wholesalers after the Escrow Closing Date, or (iii) any and all
         claims, liabilities and obligations arising out of any failure by
         Unimag to pay, following the Escrow Closing Date, any Assumed
         Liability or to pay any amount or perform any obligation under any of
         the Contracts, (collectively, "Indemnifiable Unimag Claims" and,
         together with Indemnifiable Wholesalers Claims, the  "Indemnifiable
         Claims").

                         (b)      Unimag shall satisfy any obligation of
         indemnification under this Article 9 in cash.

                         (c)      Notwithstanding anything contained in this
         Agreement to the contrary, Wholesalers hereby acknowledges that Unimag
         shall not be liable to Wholesalers, under this Article 9 or any other
         provision of this Agreement, for any claims, liabilities, or
         obligations arising out of the operation of the business of
         Wholesalers prior to the Escrow Closing Date, if such claim,
         liability, or obligation is caused by or results from any
         Indemnifiable Wholesalers Claims.

         Section 9.4     LIMITATIONS ON INDEMNIFICATION.  Rights to
indemnification under this Article 9 are subject to the following limitations:

                         (a)      For purposes of this Article 9, all Damages
         shall be computed net of any insurance coverage which reduces the
         Damages that would otherwise be sustained; provided that in all cases
         the timing of the receipt or realization of insurance proceeds shall
         be taken into account in determining the amount of reduction of
         Damages.

                         (b)      Subject to the provisions of Section 9.4(c),
         below, Unimag shall not be entitled to indemnification hereunder with
         respect to an Indemnifiable Claim or Claims unless the aggregate
         amount of Damages with respect to such Indemnifiable Claim or Claims
         exceeds $11,000.  Once Unimag's Damages exceeds $11,000 in the
         aggregate, Unimag shall only be entitled to be indemnified to the
         extent of such Damages in excess of such initial $11,000 of Damages.

                         (c)      Notwithstanding and in lieu of the provisions
         of Section 9.4(b), above, Unimag shall not be entitled to
         indemnification with respect to an Indemnifiable Claim or Claims
         resulting from a breach of the representations and warranties
         contained in the last paragraph of Section 5.9 unless the aggregate
         amount of Damages with respect to such Indemnifiable Claim or Claims
         exceeds $2,000.  Once Unimag's Damages for any such breach exceeds
         $2,000 in the aggregate, Unimag shall only be entitled to be
         indemnified to the extent of such Damages in excess of such initial
         $2,000 of Damages.


                                     - 22 -
<PAGE>   28
                         (d)      The obligations of indemnity under this
         Article 9 with respect to any Indemnifiable Claim shall terminate two
         years after the Escrow Closing Date.

                         (e)      If, prior to the termination of the
         obligation to indemnify, written notice of an Indemnifiable Claim is
         given by Unimag or Wholesalers as the case may be (an "Indemnified
         Party") to the other Party or Parties, as the case may be (the
         "Indemnifying Party"), or a suit or action based upon an alleged
         Indemnifiable Claim is commenced against the Indemnifying Party, the
         Indemnified Party shall not be precluded from pursuing such
         Indemnifiable Claim (whether through the courts or otherwise) by
         reason of the termination of the obligation of indemnity as described
         in Section 9.4(d) above.

         Section 9.5     PROCEDURE FOR INDEMNIFICATION WITH RESPECT TO THIRD
PARTY CLAIMS.

                         (a)      If an Indemnified Party determines to seek
         indemnification under this Article 9 from an Indemnifying Party with
         respect to Indemnifiable Claims resulting from the assertion of
         liability by third parties, the Indemnified Party shall give written
         notice to the Indemnifying Party, which notice shall set forth such
         material information with respect to such Indemnifiable Claim as is
         then reasonably available to the Indemnified Party.  If any such
         liability is asserted against the Indemnified Party and the
         Indemnified Party notifies the Indemnifying Party of such liability,
         the Indemnifying Party shall be entitled, if they so elect by written
         notice delivered to the Indemnified Party within 10 days after
         receiving the Indemnified Party's notice, to assume the defense of
         such asserted liability with counsel reasonably satisfactory to the
         Indemnified Party.  Notwithstanding the foregoing:  (i) the
         Indemnified Party shall have the right to employ its own counsel in
         any such case, but the fees and expenses of such counsel shall be
         payable by the Indemnified Party; (ii) the Indemnified Party shall not
         have any obligation to give any notice of any assertion of liability
         by a third party unless such assertion is in writing; and (iii) the
         rights of the Indemnified Party to be indemnified in respect of
         Indemnifiable Claims resulting from the assertion of liability by
         third parties shall not be adversely affected by its failure to give
         notice pursuant to the foregoing provisions unless, and, if so, only
         to the extent that the Indemnifying Party is prejudiced by such
         failure.  With respect to any assertion of liability by a third party
         that results in an Indemnifiable Claim, the Parties shall make
         available to each other all relevant information in their possession
         which is material to any such assertion.

                         (b)      In the event that the Indemnifying Party
         fails to assume the defense of the Indemnified Party against any such
         Indemnifiable Claim, within 15 days after receipt of the Indemnified
         Party's notice of such Indemnifiable Claim, the Indemnified Party
         shall have the right to defend, compromise, or settle such
         Indemnifiable Claim on behalf, for the account, and at the risk of the
         Indemnifying Party.

                         (c)       Notwithstanding anything in this Section 9.5
         to the contrary, (i) if there is a reasonable probability that an
         Indemnifiable Claim may materially and adversely affect the
         Indemnified Party, including without limitation any of its
         subsidiaries or affiliates (other than as a result of money damages or
         other money payments), then the Indemnified Party shall have the
         right, at the cost and expense of the Indemnifying Party,


                                     - 23 -
<PAGE>   29
         to defend, compromise, or settle such Indemnifiable Claim; and (ii)
         the Indemnifying Party shall not, without the Indemnified Party's
         prior written consent, settle or compromise any Indemnifiable Claim or
         consent to entry of any judgment in respect of any Indemnifiable Claim
         unless such settlement, compromise, or consent includes as an
         unconditional term the giving by the claimant or the plaintiff to the
         Indemnified Party (and its subsidiaries and affiliates) a release from
         all liability in respect of such Indemnifiable Claim.

         Section 9.6     PROCEDURE FOR INDEMNIFICATION WITH RESPECT TO
NON-THIRD PARTY CLAIMS.  In the event that the Indemnified Party asserts the
existence of an Indemnifiable Claim giving rise to Damages (but excluding
Indemnifiable Claims resulting from the assertion of liability by third
parties), it shall give written notice to the Indemnifying Party specifying the
nature and amount of the Indemnifiable Claim asserted.  If the Indemnifying
Party, within 15 days after the mailing of such notice by the Indemnified
Party, has not given written notice to the Indemnified Party announcing its
intent to contest such assertion by the Indemnified Party, such assertion shall
be deemed accepted and the amount of Indemnifiable Claim shall be deemed a
valid Indemnifiable Claim.  In the event, however, that the Indemnifying Party
contests the assertion of an Indemnifiable Claim by giving such written notice
to the Indemnified Party within such 15-day period, then if the Parties, acting
in good faith, cannot reach agreement with respect to such Indemnifiable Claim
within 10 days after such notice, the contested assertion of the claim shall be
resolved by arbitration.  Such dispute shall be submitted to arbitration by a
panel of three disinterested arbitrators.  The panel shall be composed of one
arbitrator appointed by the Indemnified Party, one appointed by the
Indemnifying Party, and the third, who shall be an attorney admitted to
practice in the State of Ohio who has experience in periodical distribution,
shall be appointed by the mutual agreement of the two arbitrators chosen by the
Indemnified Party and the Indemnifying Party.  The panel shall sit in Columbus,
Ohio, and its procedures shall be governed by the Ohio Arbitration Act
contained in Chapter 2711 of the Ohio Revised Code.  The rules of civil
procedure with respect to depositions and requests for production of documents
applicable in Ohio common pleas courts shall apply.  A decision in any such
arbitration shall apply both to the particular question submitted and to all
similar questions arising thereafter.  The determination made shall be final
and binding and conclusive on the Parties and the amount of the Indemnifiable
Claim, if any, determined to exist shall be a valid Indemnifiable Claim.  Each
Party shall pay its own legal, accounting, and other fees in connection with
such a contest; provided that if the contested claim is referred to and
ultimately determined by arbitration, the legal, auditing, and other fees of
the prevailing Party and the fees and expenses of any arbitrator shall be borne
by the nonprevailing Party.

         Section 9.7     RIGHT OF SETOFF.   If (a) after following the
procedures set forth in Section 9.5 or Section 9.6, as the case may be, a
Party's right to be indemnified for an Indemnifiable Claim has been duly
established and (b) the Damages associated with such Indemnifiable Claim have
not been paid by the Indemnifying Party to the Indemnified Party within 30 days
thereafter, then, in addition to its other rights under this Agreement, the
Indemnified Party shall have the right to setoff any amounts owing to the
Indemnifying Party by the Indemnified Party against any amounts owing to the
Indemnified Party by the Indemnifying Party, whether pursuant to this Agreement
(including taking into consideration the amount of such Indemnifiable Claim in
determining the amount of the valuation adjustment under Section 3.2(b)), the
Unimag Debentures, or the Additional Documents.





                                     - 24 -
<PAGE>   30

                                   ARTICLE 10

                                 MISCELLANEOUS

         Section 10.1    NOTICES.  All notices and other communications under
this Agreement to any Party shall be in writing and shall be deemed given when
delivered personally, by facsimile (which is confirmed), mailed by registered
or certified mail (return receipt requested) to that Party at the address for
that Party (or at such other address for such Party as such Party shall have
specified in notice to the other Parties), or delivered to Federal Express,
United Parcel Service, or any other nationally recognized express delivery
service for delivery to that Party at that address:

                         (a)      If to Unimag:

                                  United Magazine Company
                                  5131 Post Road
                                  Dublin, Ohio 43017
                                  Attention:  Ronald E. Scherer, Chairman
                                  Facsimile No.:  (614) 792-2029

                                  with a copy to:

                                  Baker & Hostetler
                                  65 East State Street, Suite 2100
                                  Columbus, Ohio 43215
                                  Attention:  Robert M. Kincaid, Jr., Esq.
                                  Facsimile No.:  (614) 462-2616

                         (b)      If to Wholesalers:

                                  Wholesalers Leasing Corp.
                                  5131 Post Road
                                  Dublin, Ohio 43017
                                  Attention:  Treasurer
                                  Facsimile No.: (614) 792-2029

                                  with a copy to:

                                  The Scherer Companies
                                  5131 Post Road
                                  Dublin, Ohio 43017
                                  Attention:  Ruth Hunter Smith, General Counsel
                                  Facsimile No.: (614) 792-2029

         Section 10.2    NON-WAIVER.  No failure by any Party to insist upon
strict compliance with any term or provision of this Agreement, to exercise any
option, to enforce any right, or to seek any





                                     - 25 -
<PAGE>   31
remedy upon any default of any other Party shall affect, or constitute a waiver
of, any other Party's right to insist upon such strict compliance, exercise
that option, enforce that right, or seek that remedy with respect to that
default or any prior, contemporaneous, or subsequent default.  No custom or
practice of the Parties at variance with any provisions of this Agreement shall
affect or constitute a waiver of, any Party's right to demand strict compliance
with all provisions of this Agreement.

         Section 10.3    GENDERS AND NUMBERS.  Where permitted by the context,
each pronoun used in this Agreement includes the same pronoun in other genders
and numbers, and each noun used in this Agreement includes the same noun in
other numbers.

         Section 10.4    HEADINGS.  The headings of the various articles and
sections of this Agreement are not part of the context of this Agreement, are
merely labels to assist in locating such articles and sections, and shall be
ignored in construing this Agreement.

         Section 10.5    COUNTERPARTS.  This Agreement may be executed in
multiple counterparts, each of which shall be deemed to be an original, but all
of which taken together shall constitute one and the same Agreement.

         Section 10.6    ENTIRE AGREEMENT.  This Agreement (including all
exhibits, schedules, and other documents referred to in this Agreement, all of
which are hereby incorporated herein by reference) constitutes the entire
agreement and supersedes all prior agreements and understandings, both written
and oral, among the Parties with respect to the subject matter of this
Agreement.

         Section 10.7    NO THIRD PARTY BENEFICIARIES.  Nothing contained in
this Agreement, expressed or implied, is intended or shall be construed to
confer upon or give to any person, firm, corporation, or other entity, other
than the Parties, any rights, remedies, or other benefits under or by reason of
this Agreement.

         Section 10.8    GOVERNING LAW.  This Agreement shall be governed by
and construed in accordance with the laws of the State of Ohio without regard
to principles of conflicts of law.

         Section 10.9    BINDING EFFECT; ASSIGNMENT.  This Agreement shall be
binding upon, inure to the benefit of and be enforceable by and against the
Parties and their respective heirs, personal representatives, successors, and
assigns.  Neither this Agreement nor any of the rights, interests, or
obligations under this Agreement shall be transferred or assigned by any of the
Parties without the prior written consent of the other Parties.

         Section 10.10 EXPENSES.  Except as otherwise specifically provided in
this Agreement:  (a) Unimag shall pay its costs and expenses associated with
the transactions contemplated by this Agreement, including without limitation
the fees and expenses of its legal counsel, independent public accountants, and
other financial advisors; (b) Wholesalers shall pay its own costs and expenses
associated with this Agreement, including without limitation the fees and
expenses of their legal counsel, accountants, and financial advisors; and (c)
all such costs and expenses incurred by Wholesalers in connection with this
Agreement and the transactions contemplated hereby shall be accrued and
expensed, or otherwise accounted for, so that such costs and





                                     - 26 -
<PAGE>   32
expenses will be taken into consideration when determining the Actual Value of
Wholesalers pursuant to Section 3.2(b).

      Section 10.11      PUBLIC ANNOUNCEMENTS.  Wholesalers shall not, without
the prior written consent of Unimag, make any public announcement or statement
with respect to the transactions contemplated in the Agreement.  The provisions
of this section are subject to each Party's obligation to comply with
applicable requirements of the federal or state securities laws or any
governmental order or regulation.

      Section 10.12      SEVERABILITY.  With respect to any provision of this
Agreement finally determined by a court of competent jurisdiction to be
unenforceable, such court shall have jurisdiction to reform such provision so
that it is enforceable to the maximum extent permitted by applicable law, and
the Parties shall abide by such court's determination.  In the event that any
provision of this Agreement cannot be reformed, such provision shall be deemed
to be severed from this Agreement, but every other provision of this Agreement
shall remain in full force and effect.

                                            UNITED MAGAZINE COMPANY


                                            By  /s/ RONALD E. SCHERER
                                              ---------------------------------
                                                Ronald E. Scherer, Chairman


                                            WHOLESALERS LEASING CORP.


                                            By  /s/ DAVID B. THOMPSON
                                              ---------------------------------
                                                David B. Thompson, Treasurer






                                     - 27 -
<PAGE>   33
                               INDEX OF SCHEDULES


Schedule 1.1(a)        Vehicles

Schedule 1.1(b)        Computer Equipment

Schedule 1.2           Control Group

Schedule 1.3           Non-Assigned Acquired Assets

Schedule 2.1           Assumed Liabilities

Schedule 4.3           Agreements to Issue Unimag Shares

Schedule 4.5           Litigation

Schedule 5.1           Qualification as Foreign Corporation

Schedule 5.2           Wholesalers Shareholders

Schedule 5.4           Consents and Approvals

Schedule 5.6           Undisclosed Liabilities

Schedule 5.7           Compliance with Law

Schedule 5.8           Restrictive Documents and Laws

Schedule 5.9           Properties

Schedule 5.11          Legal Proceedings

Schedule 5.12          Conflicts or Defaults





                                     - 28 -
<PAGE>   34
                               INDEX OF EXHIBITS


Exhibit A              Debenture Agreement

Exhibit B              Legal Opinion of Baker & Hostetler

Exhibit C              Legal Opinion of Counsel to Wholesalers

Exhibit D              Document Escrow Agreement

Exhibit E              Opinion of Independent Legal Counsel





                                     - 29 -

<PAGE>   1



                     STOCK TRANSFER AND EXCHANGE AGREEMENT

                                     AMONG

                            UNITED MAGAZINE COMPANY,

                             THE SCHERER COMPANIES

                                      AND

                ALL OF THE SHAREHOLDERS OF THE SCHERER COMPANIES


                                            EFFECTIVE DATE:  AUGUST 2, 1996
<PAGE>   2
                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                          Page
                                                                          ----
<S>                                                                         <C>
ARTICLE 1        EXCHANGE . . . . . . . . . . . . . . . . . . . . . . . .    1

         Section 1.1    Exchange  . . . . . . . . . . . . . . . . . . . .    1
         Section 1.2    Escrow Closing; Closing   . . . . . . . . . . . .    2

ARTICLE 2        EXCHANGE OF CAPITAL STOCK AND
                 DEBENTURES . . . . . . . . . . . . . . . . . . . . . . .    2

         Section 2.1    Exchange of Capital Stock   . . . . . . . . . . .    2
                 (a)    Outstanding Scherer Shares  . . . . . . . . . . .    2
                 (b)    Scherer Treasury Shares   . . . . . . . . . . . .    4

         Section 2.2    Exchange of Certificates; Issuance of
                        Shares and Debentures   . . . . . . . . . . . . .    4
                 (a)    Delivery of Scherer Share Certificates  . . . . .    4
                 (b)    Issuance of Unimag Shares   . . . . . . . . . . .    4
                 (c)    Issuance of Unimag Debentures   . . . . . . . . .    5
                 (d)    Distributions with Respect to Unexchanged Shares     5
                 (e)    Unimag Shares to be Restricted Securities   . . .    5

ARTICLE 3        REPRESENTATIONS AND WARRANTIES
                 OF UNIMAG  . . . . . . . . . . . . . . . . . . . . . . .    6

         Section 3.1    Organization and Standing   . . . . . . . . . . .    6
         Section 3.2    Corporate Power and Authority   . . . . . . . . .    6
         Section 3.3    Capitalization of Unimag  . . . . . . . . . . . .    6
         Section 3.4    Conflicts; Consents; and Approvals  . . . . . . .    7
         Section 3.5    Litigation  . . . . . . . . . . . . . . . . . . .    7
         Section 3.6    Brokerage and Finder's Fees   . . . . . . . . . .    8
         Section 3.7    Unimag 10-K and 10-Q  . . . . . . . . . . . . . .    8
         Section 3.8    Taxes   . . . . . . . . . . . . . . . . . . . . .    8
         Section 3.9    Undisclosed Liabilities   . . . . . . . . . . . .    8
         Section 3.10   Compliance With Law   . . . . . . . . . . . . . .    9
         Section 3.11   No Material Adverse Change  . . . . . . . . . . .    9
         Section 3.12   Section 351 Exchange  . . . . . . . . . . . . . .    9

ARTICLE 4        REPRESENTATIONS AND WARRANTIES OF
                 THE SCHERER COMPANIES AND THE SCHERER
                 SHAREHOLDERS . . . . . . . . . . . . . . . . . . . . . .    9

</TABLE>


                                       i
<PAGE>   3
<TABLE>
<S>                                                                         <C>
         Section 4.1    Organization and Standing   . . . . . . . . . . .    9
         Section 4.2    Capitalization and Security Holders; Subsidiaries   10
         Section 4.3    Ownership of Shares and Authority   . . . . . . .   10
         Section 4.4    Corporate Power and Authority   . . . . . . . . .   11
         Section 4.5    Consents and Approvals  . . . . . . . . . . . . .   11
         Section 4.6    Financial Statements  . . . . . . . . . . . . . .   11
         Section 4.7    Undisclosed Liabilities   . . . . . . . . . . . .   11
         Section 4.8    Absence of Certain Changes  . . . . . . . . . . .   12
         Section 4.9    Taxes   . . . . . . . . . . . . . . . . . . . . .   13
         Section 4.10   Compliance with Law   . . . . . . . . . . . . . .   14
         Section 4.11   Proprietary Rights  . . . . . . . . . . . . . . .   15
         Section 4.12   Restrictive Documents or Laws   . . . . . . . . .   16
         Section 4.13   Insurance   . . . . . . . . . . . . . . . . . . .   16
         Section 4.14   Bank Accounts, Depositories; Powers of Attorney     17
         Section 4.15   Title to and Condition of Properties  . . . . . .   17
         Section 4.16   Brokers and Finders   . . . . . . . . . . . . . .   18
         Section 4.17   Legal Proceedings.  . . . . . . . . . . . . . . .   18
         Section 4.18   ERISA   . . . . . . . . . . . . . . . . . . . . .   19
         Section 4.19   Contracts   . . . . . . . . . . . . . . . . . . .   21
         Section 4.20   Accounts Receivable   . . . . . . . . . . . . . .   22
         Section 4.21   No Conflict or Default  . . . . . . . . . . . . .   22
         Section 4.22   Books of Account; Records   . . . . . . . . . . .   23
         Section 4.23   Officers, Employees, and Compensation   . . . . .   23
         Section 4.24   Labor Relations   . . . . . . . . . . . . . . . .   23
         Section 4.25   Customers and Suppliers   . . . . . . . . . . . .   23
         Section 4.26   Special Terms; Product Warranties   . . . . . . .   24
         Section 4.27   Business of Scherer   . . . . . . . . . . . . . .   24
         Section 4.28   Investment Representation   . . . . . . . . . . .   24
         Section 4.29   Section 351 Exchange  . . . . . . . . . . . . . .   24

ARTICLE 5        COVENANTS OF THE PARTIES . . . . . . . . . . . . . . . .   25

         Section 5.1    Mutual Covenants  . . . . . . . . . . . . . . . .   25
                 (a)    General   . . . . . . . . . . . . . . . . . . . .   25
                 (b)    HSR Filings   . . . . . . . . . . . . . . . . . .   25
                 (c)    Other Governmental Matters  . . . . . . . . . . .   25
                 (d)    Tax-Free Treatment  . . . . . . . . . . . . . . .   25
</TABLE>


                                       ii
<PAGE>   4
<TABLE>
<S>                                                                         <C>
         Section 5.2    Covenants of Scherer and the Scherer Shareholders   25
                 (a)    Conduct of Business   . . . . . . . . . . . . . .   26
                 (b)    Exclusive Rights  . . . . . . . . . . . . . . . .   27
                 (c)    Access to Records and Other Due Diligence   . . .   28
                 (d)    Disclosures   . . . . . . . . . . . . . . . . . .   28
                 (e)    Employee Retention  . . . . . . . . . . . . . . .   28
                 (f)    Dividends and Distributions   . . . . . . . . . .   28
                 (g)    Notices of Certain Events   . . . . . . . . . . .   28
                 (h)    Title Evidence  . . . . . . . . . . . . . . . . .   29
                 (i)    Compiled Financial Statements   . . . . . . . . .   29
                 (j)    Noncompetition  . . . . . . . . . . . . . . . . .   29
         Section 5.3    Covenants of Unimag   . . . . . . . . . . . . . .   30
                 (a)    Conduct of Unimag's Business  . . . . . . . . . .   30
                 (b)    Joint Operations of Unimag and Scherer  . . . . .   30
                 (c)    Consummation of Acquisitions  . . . . . . . . . .   31
                 (d)    Confidential Information  . . . . . . . . . . . .   31

ARTICLE 6        CONDITIONS . . . . . . . . . . . . . . . . . . . . . . .   31

         Section 6.1    Mutual Conditions to Escrow Closing   . . . . . .   32
                 (a)    Completion of Schedules and Exhibit . . . . . . .   32
                 (b)    No Adverse Proceeding   . . . . . . . . . . . . .   32
                 (c)    Certain Approvals   . . . . . . . . . . . . . . .   32
                 (d)    Other Governmental Approvals  . . . . . . . . . .   32
                 (e)    Escrow Closing of Certain Acquisitions  . . . . .   32
                 (f)    Tax Commentary  . . . . . . . . . . . . . . . . .   32
                 (g)    Employment Agreements   . . . . . . . . . . . . .   33

         Section 6.2    Conditions to Obligations of Scherer and the
                        Scherer Shareholders to Complete
                        the Escrow Closing  . . . . . . . . . . . . . . .   33
                 (a)    Representations and Warranties  . . . . . . . . .   33
                 (b)    Performance of Agreement  . . . . . . . . . . . .   33
                 (c)    Certificate   . . . . . . . . . . . . . . . . . .   33
                 (d)    Tax Commentary  . . . . . . . . . . . . . . . . .   33
                 (e)    Opinion of Counsel  . . . . . . . . . . . . . . .   33
                 (e)    Adverse Change and Condition  . . . . . . . . . .   33
                 (g)    Unimag Shareholder Letters  . . . . . . . . . . .   33
                 (h)    Due Diligence   . . . . . . . . . . . . . . . . .   34
                 (i)    Other Documents   . . . . . . . . . . . . . . . .   34

</TABLE>


                                      iii
<PAGE>   5
<TABLE>
<S>                                                                        <C>
         Section 6.3    Conditions to Obligations of Unimag to Complete
                        the Escrow Closing  . . . . . . . . . . . . . . .   34
                 (a)    Representations and Warranties  . . . . . . . . .   34
                 (b)    Performance of Agreement  . . . . . . . . . . . .   34
                 (c)    Certificate   . . . . . . . . . . . . . . . . . .   35
                 (d)    Opinion of Counsel  . . . . . . . . . . . . . . .   35
                 (e)    Books and Records   . . . . . . . . . . . . . . .   35
                 (f)    Third Party Consents  . . . . . . . . . . . . . .   35
                 (g)    Adverse Change and Condition  . . . . . . . . . .   35
                 (h)    Other Documents   . . . . . . . . . . . . . . . .   35
                 (i)    Due Diligence   . . . . . . . . . . . . . . . . .   36

         Section 6.4    Document Escrow Agreement; Unimag
                        Shareholder Approval  . . . . . . . . . . . . . .   36
         Section 6.5    Mutual Conditions to Consummate the Exchange  . .   36
                 (a)    Escrow Closing of Acquisitions  . . . . . . . . .   36
                 (b)    Unimag Shareholder Approval   . . . . . . . . . .   36

ARTICLE 7        TERMINATION AND AMENDMENT  . . . . . . . . . . . . . . .   36

         Section 7.1    Termination   . . . . . . . . . . . . . . . . . .   36
                 (a)    Termination by Scherer and the
                        Scherer Shareholders  . . . . . . . . . . . . . .   36
                 (b)    Termination by Unimag   . . . . . . . . . . . . .   37
         Section 7.2    Amendment   . . . . . . . . . . . . . . . . . . .   37
         Section 7.3    Extension; Waiver   . . . . . . . . . . . . . . .   37

ARTICLE 8        INDEMNIFICATION  . . . . . . . . . . . . . . . . . . . .   38

         Section 8.1    Survival of Representations, Warranties, Covenants,
                        and Agreements  . . . . . . . . . . . . . . . . .   38
         Section 8.2    Indemnification by Scherer Shareholders   . . . .   38
         Section 8.3    Indemnification by Unimag   . . . . . . . . . . .   39
         Section 8.4    Limitations on Indemnification  . . . . . . . . .   39
         Section 8.5    Procedure for Indemnification with Respect to
                        Third Party Claims  . . . . . . . . . . . . . . .   40
         Section 8.6    Procedure For Indemnification with Respect to
                        Non-Third Party Claims . . .  . . . . . . . . . .   41
         Section 8.7    Right of Setoff   . . . . . . . . . . . . . . . .   42

</TABLE>


                                       iv
<PAGE>   6
<TABLE>
<S>                                                                         <C>
ARTICLE 9        MISCELLANEOUS  . . . . . . . . . . . . . . . . . . . . .   42

         Section 9.1    Notices   . . . . . . . . . . . . . . . . . . . .   42
         Section 9.2    Non-Waiver  . . . . . . . . . . . . . . . . . . .   44
         Section 9.3    Genders and Numbers   . . . . . . . . . . . . . .   44
         Section 9.4    Headings  . . . . . . . . . . . . . . . . . . . .   44
         Section 9.5    Counterparts  . . . . . . . . . . . . . . . . . .   44
         Section 9.6    Entire Agreement  . . . . . . . . . . . . . . . .   44
         Section 9.7    No Third Party Beneficiaries  . . . . . . . . . .   44
         Section 9.8    Governing Law   . . . . . . . . . . . . . . . . .   44
         Section 9.9    Binding Effect; Assignment  . . . . . . . . . . .   44
         Section 9.10   Expenses  . . . . . . . . . . . . . . . . . . . .   45
         Section 9.11   Public Announcements  . . . . . . . . . . . . . .   45
         Section 9.12   Severability  . . . . . . . . . . . . . . . . . .   45

INDEX OF SCHEDULES  . . . . . . . . . . . . . . . . . . . . . . . . . . .   47

INDEX OF EXHIBITS . . . . . . . . . . . . . . . . . . . . . . . . . . . .   49
</TABLE>


                                       v
<PAGE>   7
                     STOCK TRANSFER AND EXCHANGE AGREEMENT

         This Stock Transfer and Exchange Agreement (this "Agreement") is made
and entered into August 30, 1996, to be effective as of August 2, 1996,
among United Magazine Company, an Ohio corporation ("Unimag"), The Scherer
Companies, a Delaware corporation ("Scherer"), and all of Scherer's
shareholders which are listed on Schedule 4.2 (individually, a "SCHERER
SHAREHOLDER" and collectively, the "Scherer Shareholders").

                             BACKGROUND INFORMATION

         A.      Unimag desires to acquire the business of Scherer relating to
the management of wholesale and retail magazine, book, newspaper and sundries
distribution, and related businesses (the "Wholesale Periodical Management
Business") through an exchange (the "Exchange"), pursuant to which Scherer's
common shares, voting, without par value, (each a "Scherer Share" and
collectively, the "Scherer Shares"), outstanding at the Escrow Closing (defined
in Section 1.2, below) shall be exchanged for (1) Unimag's common shares,
without par value ("Unimag Shares"), and (2) senior and subordinated debentures
of Unimag, subject to and upon the terms and conditions set forth in this
Agreement.

         B.      The respective boards of directors of Unimag and Scherer have
(1) determined that the Exchange and the other transactions contemplated in
this Agreement are desirable and in the best interests of their respective
shareholders, and (2) duly approved and adopted this Agreement.

         C.      Unimag and Scherer intend that the Exchange qualify, along
with other exchanges between other companies and Unimag occurring both before
and after the closing of the transactions contemplated by this Agreement, as a
tax-free exchange under Section 351 of the Internal Revenue Code of 1986, as
amended (the "Code"), subject to the rules of Section 351 of the Code and the
regulations promulgated thereunder applicable to the receipt and taxability of
"boot" (within the meaning of such rules).

                             STATEMENT OF AGREEMENT

         The parties to this Agreement (each a "Party," and collectively, the
"Parties") hereby acknowledge the accuracy of the above Background Information
and, in consideration of the representations, warranties, covenants, and
agreements set forth in this Agreement, the Parties agree as follows:

                                   ARTICLE 1
                                    EXCHANGE

         Section 1.1    EXCHANGE.  Upon the terms and subject to the conditions
set forth in this Agreement, and in accordance with the provisions of Section
351 of the Code, the Scherer Shareholders shall transfer all of the Scherer
Shares to Unimag in exchange for Unimag's transfer


                                       1
<PAGE>   8
to the Scherer Shareholders of Unimag Shares and senior and subordinated
debentures of Unimag (both in the amounts and as described in Section 2.1).
Immediately after this exchange, the former Scherer Shareholders shall
represent a part of the group of transferors, a list of whom is attached as
Schedule 1.1, who will be in control (as defined in Section 368(c) of the Code)
of Unimag.

         Section 1.2    ESCROW CLOSING; CLOSING.  The escrow closing of the
Exchange and the other transactions contemplated by this Agreement (the "Escrow
Closing") shall be held at the offices of Baker & Hostetler, 65 East State
Street, Columbus, Ohio 43215, commencing at 10:00 a.m.  Columbus, Ohio time on
such date (the "Escrow Closing Date") as may be reasonably designated by
Unimag; provided that it is the intention of the Parties that the Escrow
Closing shall be held not later than September 28, 1996.  As provided in
Section 6.5, after the Escrow Closing the only conditions to the release of
this Agreement and the other documents executed in connection with the
transactions contemplated by this Agreement (the "Additional Documents") from
the Document Escrow Agreement (defined in Section 6.4) shall be the approval of
the Exchange by the shareholders of Unimag and the escrow closing of certain
other acquisitions.  Within ten days after such shareholder approval (the
"Closing Date"), the Parties will cause the Agreement and the Additional
Documents to be delivered to the appropriate Party in accordance with the terms
and conditions of the Document Escrow Agreement and the Parties will close the
Exchange (the "Closing").  In no event shall the Closing be held later than
December 31, 1996.

                                   ARTICLE 2
                    EXCHANGE OF CAPITAL STOCK AND DEBENTURES

         Section 2.1      EXCHANGE OF CAPITAL STOCK.  At the Closing:

                          (a)     Outstanding Scherer Shares.  Each Scherer
         Share which is issued and outstanding immediately prior to the Escrow
         Closing shall, subject to the provisions of Section 2.2, and subject to
         the adjustments provided for in Sections 2.1(b) and 3.3, be exchanged
         for (i) 152.66 Unimag Shares (an aggregate of $76,330 Unimag
         Shares for all Scherer Shares exchanged), and (ii) 220.01 principal
         amount of Unimag debentures (an aggregate of $110,005 principal
         amount of Unimag debentures for all Scherer Shares exchanged) (the
         "Unimag Debentures").  The Unimag Debentures shall be issued pursuant
         to the terms of the Debenture Agreement attached hereto as Exhibit A.
         An aggregate of $62,614.85 principal amount of the Unimag Debentures
         ($125.23 per Scherer Share converted) will be Senior Debentures (as
         defined in the Debenture Agreement), and the balance of the Unimag
         Debentures will be Subordinated Debentures (as defined in the Debenture
         Agreement).

                                  (i)      Valuation Adjustment.  The amount of
                 Unimag Shares and the principal amount of Unimag Debentures to
                 be received upon exchange of the Scherer Shares is based upon
                 a total valuation of Scherer of $224,500, or $449.00 per 
                 Scherer Share, with 51.00% of this value being exchanged for


                                       2
<PAGE>   9
                 Unimag Shares at an agreed upon price of $1.50 per Unimag
                 Share, and 49.00% of this value being exchanged for Unimag
                 Debentures.  The value of Scherer was determined based upon
                 the following:   the tangible net worth of Scherer as of June
                 30, 1996, which is currently estimated to be $224,500
                 (the "Tangible Net Worth").

                          Within 30 days after the Escrow Closing Date, the
         Scherer Shareholders shall cause to be prepared and delivered to Unimag
         the balance sheet of Scherer as of June 30, 1996 (the "June 30th
         Balance Sheet").  The June 30th Balance Sheet shall: (1) be prepared
         from and in accordance with the books and records of Scherer; (2) be
         prepared in conformity with generally accepted accounting principles
         applied on a consistent basis, including without limitation the
         generally accepted accounting principles set forth on Schedule 2.1(b),
         but subject to the exceptions to generally accepted accounting
         principles also set forth on Schedule 2.1(b); and (3) fairly present in
         all material respects the financial condition of Scherer as of such
         date in accordance with such practices.  The Scherer Shareholders shall
         also deliver to Unimag copies of the work papers used in connection
         with the preparation of the June 30th Balance Sheet.

                          As soon as practical after Scherer delivers to Unimag
         the June 30th Balance Sheet, and the related workpapers, Unimag shall
         cause Arthur Andersen LLP to conduct an audit of the June 30th Balance
         Sheet to determine the actual Tangible Net Worth of Scherer as of such
         date. The determination of the Tangible Net Worth shall be made
         consistent with the generally accepted accounting principles (and
         exceptions therefrom) set forth in Schedule 2.1(b).  Arthur Andersen
         LLP shall promptly deliver a report as to its determination of the
         Tangible Net Worth of Scherer to Unimag and the Scherer Shareholders.
         Within thirty (30) days after the delivery of this report to them, the
         Scherer Shareholders shall deliver to Unimag a written statement
         describing their objections (if any) to Arthur Andersen LLP's
         determination of Tangible Net Worth.  Unimag and the Scherer
         Shareholders shall use reasonable efforts to resolve any disputes
         regarding these determinations, and if they are unable to resolve any
         such disputes within thirty (30) days after the Scherer Shareholders
         have submitted their objections to Unimag, then Price Waterhouse LLP,
         an independent accounting firm, shall resolve any such disputes.  The
         parties shall use reasonable efforts to cause Price Waterhouse LLP to
         decide all disputed items as soon as practicable (but in any event
         within thirty (30) days).  All fees and expenses of Arthur Andersen
         LLP shall be borne by Unimag, but the fees and expenses of Price
         Waterhouse LLP shall be borne equally between Unimag, on the one hand,
         and the Scherer Shareholders, on the other.

                          If the Tangible Net Worth, as so determined, is more
         than $224,500, then Unimag shall issue additional Unimag
         Shares, valued at $1.50 per share, equal to 51.00% of, and additional
         Unimag Subordinated Debentures in a principal amount equal to 49.00%
         of, the amount by which the Tangible Net Worth, as so determined,
         exceeds $224,500.  If the actual value of Scherer, as so determined, 
         is less than $224,500, then the Parties shall reduce the number of


                                       3
<PAGE>   10
         Unimag Shares, valued at $1.50 per share, issued to the Scherer
         Shareholders by an amount equal to 51.00% of, and the Unimag
         Subordinated Debentures issued to the Scherer Shareholders by an
         amount equal to 49.00% of, the amount by which the Tangible Net Worth,
         as so determined, is less than $224,500.  Notwithstanding the
         foregoing, if any reduction in the amount of Unimag Shares to be
         issued would in any way prevent the Exchange, along with other
         exchanges between other companies and Unimag occurring both before and
         after the closing of the transactions contemplated by this Agreement,
         from being treated as a tax-free exchange under Section 351 of the
         Code, then the relative percentage of Unimag Shares and Unimag
         Subordinated Debentures to be so returned shall be adjusted in order
         to maintain the tax-free exchange nature of these transactions.  In
         the event that the Scherer Shareholders fail to return such Unimag
         Shares and Unimag Subordinated Debentures within 30 days after a
         determination that the Tangible Net Worth is less than
         $224,500, then, in addition to any other rights or remedies
         Unimag may have under this Agreement or otherwise, Unimag shall have
         the right to setoff the value of such Unimag Shares and Unimag
         Subordinated Debentures against any amount owed to the Scherer
         Shareholders by Unimag, whether pursuant to this Agreement or the
         Unimag Debentures.

                  (b)     Scherer Treasury Shares.  Each Scherer Share, if any,
         which is held by Scherer as a treasury share immediately prior to the
         Escrow Closing shall, by virtue of the Exchange and without any
         required action on the part of Scherer, cease to exist and be canceled
         and retired, and no cash or other property shall be issued in respect
         thereof.

         Section 2.2      EXCHANGE OF CERTIFICATES; ISSUANCE OF SHARES AND
DEBENTURES.

                 (a)      Delivery of Scherer Share Certificates.  At the
         Closing, each Scherer Shareholder shall surrender to Unimag the
         certificates evidencing all the Scherer Shares (the "Scherer Share
         Certificates") owned by such Scherer Shareholder immediately prior to
         the Escrow Closing.

                 (b)      Issuance of Unimag Shares.  At the Closing, upon
         delivery of the Scherer Share Certificates evidencing all of the
         Scherer Shares owned by each Scherer Shareholder pursuant to Section
         2.2(a), Unimag shall issue to each Scherer Shareholder that number of
         Unimag Shares which such Scherer Shareholder is entitled to receive as
         described in Section 2.1.

                          Unimag shall not be obligated to issue any fractional
         Unimag Shares as a result of the Exchange described in Section 2.1 and
         this subsection.  To the extent that an outstanding Scherer Share
         would otherwise become a fractional Unimag Share as a result of such
         exchange, the holder of such Scherer Share shall be entitled to
         receive a cash payment for such fractional interest in an amount equal
         to such fractional interest multiplied by $1.50 upon presentation of
         an appropriate Scherer Share Certificate representing such fractional
         interest to Unimag pursuant to this Section 2.2.  Such payment is
         merely intended to provide a


                                       4
<PAGE>   11
         mechanical rounding off of, and is not a separately bargained for,
         consideration.  If more than one Scherer Share Certificate is
         exchanged by the same Scherer Shareholder, the number of Unimag Shares
         issuable to such Scherer Shareholder pursuant to Section 2.1 and this
         subsection shall be computed on the basis of the aggregate number of
         Scherer Shares represented by such Scherer Share Certificates.

                 (c)      Issuance of Unimag Debentures.  At the Closing, upon
         the delivery of the Scherer Share Certificates evidencing all of the
         Scherer Shares owned by each Scherer Shareholder pursuant to Section
         2.2(a), Unimag shall issue to each Scherer Shareholder the Unimag
         Debentures which such Scherer Shareholder is entitled to receive as
         described in Section 2.1.

                 (d)      Distributions with Respect to Unexchanged Shares.
         The Scherer Shareholders  shall have no rights as shareholders of
         Unimag and no rights as debentureholders of Unimag (except that the
         Debenture Agreement shall provide that interest will begin accruing
         under both the Unimag Senior and Subordinated Debentures effective as
         of July 1, 1996) until they have exchanged their Scherer Shares,
         and no dividends or other distributions or payments with respect to
         Unimag Shares or Unimag Debentures having a record date either before
         or after the Closing shall be paid to the holder of any delivered
         Scherer Share Certificate until such holder delivers such certificate.

                 (e)      Unimag Shares to be Restricted Securities.  The
         Unimag Shares to be received by the Scherer Shareholders in the
         Exchange shall be restricted securities within the meaning of Rule 144
         promulgated under the Securities Act of 1933, as amended (the "Act").
         The Scherer Shareholders understand and agree that such shares may not
         be sold, pledged, hypothecated or otherwise transferred unless such
         shares are registered under the Act or pursuant to an opinion of
         counsel, which opinion and counsel are reasonably acceptable to Unimag
         and its counsel, that an exemption from such registration is
         available.  The Scherer Shareholders agree that the following legend
         may be placed on the certificates for the Unimag Shares to be received
         by them and that appropriate stop-transfer instructions may be given
         to Unimag's transfer agent and registrar:

                          THE SHARES REPRESENTED BY THIS CERTIFICATE HAVE NOT
                 BEEN REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED,
                 AND MAY NOT BE SOLD OR OTHERWISE TRANSFERRED, UNLESS THEY ARE
                 AT THE TIME SO REGISTERED, OR THE SALE OR TRANSFER THEREOF IS
                 NOT REQUIRED TO BE SO REGISTERED, OR IS MADE PURSUANT TO THE
                 APPLICABLE EXEMPTION FROM REGISTRATION PROVIDED IN THE
                 SECURITIES ACT OF 1933, AS AMENDED, OR IN THE RULES OR
                 REGULATIONS THEREUNDER.


                                       5
<PAGE>   12
                                   ARTICLE 3
                    REPRESENTATIONS AND WARRANTIES OF UNIMAG

                 In order to induce Scherer and the Scherer Shareholders to
enter into this Agreement, Unimag hereby represents and warrants to Scherer and
the Scherer Shareholders that the statements set forth in this Article 3 are
true, correct and complete.

         Section 3.1      ORGANIZATION AND STANDING.  Unimag is a corporation
duly organized, validly existing, and in good standing under the laws of the
State of Ohio with full power and authority (corporate and otherwise), to own,
lease, use, and operate its properties and to conduct its business as and where
now owned, leased, used, operated, and conducted.  Unimag is duly qualified to
do business and is in good standing in each state where the nature of the
business or other activities conducted by Unimag or the properties it owns,
leases, or operates requires it to qualify to do business as a foreign
corporation, except where the failure to be so qualified would not have a
material adverse effect on the business, operations, assets, properties, or
condition (financial or otherwise) of Unimag.  Unimag is not in default or in
violation of the performance, observation or fulfillment of any material
provision of its articles of incorporation or code of regulations.

         Section 3.2      CORPORATE POWER AND AUTHORITY.  Unimag has all
requisite corporate power and authority to enter into and to perform its
obligations under this Agreement and to consummate the Exchange and other
transactions contemplated by this Agreement.  This Agreement and the
transactions contemplated by this Agreement have been duly and validly
authorized by all necessary corporate action on the part of Unimag (except for
final approval by the shareholders of Unimag to be obtained after the date of
this Agreement).  This Agreement has been duly executed and delivered by Unimag
and constitutes a legal, valid, and binding obligation of Unimag, enforceable
against Unimag in accordance with its terms, except as such enforceability may
be limited by (a) applicable bankruptcy, insolvency, or other similar laws from
time to time in effect which may affect the enforcement of creditors' rights in
general, and (b) general principles of equity.

         Section 3.3      CAPITALIZATION OF UNIMAG.  As of the date of this
Agreement, Unimag's authorized capital stock consists solely of 53,250,000
Unimag Shares of which (a) 26,760,334 shares are issued and outstanding and (b)
16,074,718 shares are issued and held as treasury shares.  Each outstanding
Unimag Share is, and all Unimag Shares to be issued in connection with the
Exchange will be, duly authorized, validly issued, fully paid, and
nonassessable.  Scherer and the Scherer Shareholders acknowledge that prior to
the Closing, Unimag may (i) authorize additional capital stock, including
additional Unimag Shares, or (ii) reduce the number of outstanding Unimag
Shares by means of a reverse stock split, or any other method which would
result in a reduction in the number of outstanding Unimag Shares.  Unimag will
deliver written notice to Scherer and the Scherer Shareholders if it authorizes
any such action.  Except as otherwise described in this Agreement, and except
as disclosed in Schedule 3.3, Unimag has not entered into any agreement which
would require it to reduce or increase the number of Unimag Shares





                                       6
<PAGE>   13
outstanding. In the event that Unimag authorizes a reverse stock split or other
reduction in the number of outstanding Unimag Shares, then the $1.50 agreed
upon price of a Unimag Share for purposes of the exchange of Scherer Shares for
Unimag Shares pursuant to Section 2.1 shall be proportionately adjusted with
the objective that the Scherer Shareholders, in the aggregate, shall have the
right to receive the same proportionate ownership interest in Unimag as before
the reduction in the number of outstanding Unimag Shares.

         Section 3.4      CONFLICTS; CONSENTS; AND APPROVALS.  Neither the
execution and delivery of this Agreement by Unimag nor compliance by Unimag
with the terms and provisions of this Agreement, including without limitation
the consummation of the transactions contemplated by this Agreement, shall:

                 (a)      Violate, conflict with, result in a violation or
         breach of any provision of, constitute a default (or an event which,
         with the giving of notice, the passage of time, or otherwise, would
         constitute a default) under, entitle any third party (with the giving
         of notice, the passage of time, or otherwise) to terminate,
         accelerate, or declare a default under, or result in the creation of
         any lien, security interest, charge, or other encumbrance upon any of
         the properties or assets of Unimag under any of the terms or
         conditions of the articles of incorporation or code of regulations of
         Unimag, or under any note, bond, mortgage, indenture, deed of trust,
         license, contract, undertaking, agreement, lease, or other instrument
         or obligation to which Unimag is a party and which is material to
         Unimag and its subsidiaries, taken as a whole;

                  (b)     Violate any order, writ, injunction, decree, statute,
         rule, or regulation, applicable to Unimag or its respective properties
         or assets; or

                  (c)     Require any action, consent, or approval of, review
         by, or registration with any third party, court, governmental body, or
         other agency, instrumentality, or authority, other than (i) actions
         required by the Hart-Scott-Rodino Antitrust Improvements Act of 1976,
         as amended, and the rules and regulations promulgated thereunder (the
         "HSR Act"), (ii) actions to be taken in respect of federal and state
         securities laws as contemplated by this Agreement, and (iii) approval
         by the shareholders of Unimag.

         Section 3.5      LITIGATION.  Except as disclosed in Schedule 3.5:
(a) there is no (and over the last three years there have been no) suits,
claims, actions, proceedings, or investigations (collectively, "Actions")
pending or, to the best knowledge of Unimag, threatened against Unimag or any
of its subsidiaries in which the amount in dispute exceeds (or exceeded)
$25,000, or which has or could result in liability or loss for Unimag or any of
its subsidiaries of more than $25,000, or which, individually or in the
aggregate, is reasonably likely to have a material adverse effect on Unimag and
its subsidiaries, taken as a whole, or a material adverse effect on the ability
of Unimag to consummate the Exchange and other transactions contemplated by
this Agreement; and (b) to the best knowledge of Unimag, there exist no
disputes, conflicts or circumstances providing the basis for a dispute or
conflict which could reasonably be expected to result in any


                                       7
<PAGE>   14
such Action.  Neither Unimag nor any subsidiary is subject to any outstanding
judgment, order, writ, injunction, or decree which, individually or in the
aggregate, has a reasonable probability of having a material adverse effect on
the business operations, assets, properties, condition (financial or
otherwise), or prospects of Unimag, or a material adverse effect on the ability
of Unimag to consummate the Exchange or other transactions contemplated by this
Agreement.

         Section 3.6      BROKERAGE AND FINDER'S FEES.  Neither Unimag nor any
of its shareholders, directors, officers, or employees has incurred any
brokerage, finder's, or similar fee in connection with the Exchange and other
transactions contemplated by this Agreement.

         Section 3.7      UNIMAG 10-K AND 10-Q.  Unimag has previously made
available to Scherer and the Scherer Shareholders true, correct, and complete
copies of Unimag's most recent 10-KSB for the fiscal year ending September 30,
1995 (the "10-K"), and Unimag's most recent 10-QSB for the fiscal quarter
ending June 30, 1996 ("10-Q"), both of which have been filed with the
Securities and Exchange Commission ("SEC").  The financial statements of Unimag
included in the 10-K and 10-Q have been prepared from and in accordance with
the books and records of Unimag and in accordance with generally accepted
accounting principles applied on a consistent basis during the periods involved
(except as may be indicated in the notes thereto or, in the case of the 10-Q,
as permitted by the SEC under the Securities and Exchange Act of 1934, as
amended) and fairly present (subject, in the case of the 10-Q, to normal and
recurring audit adjustments) the consolidated financial position of Unimag and
its consolidated subsidiaries as of the dates thereof and the consolidated
results of their operations and cash flows for the periods then ended.

         Section 3.8      TAXES.  Unimag has duly paid, or caused to be paid,
all taxes, assessments, fees, and other governmental charges (hereinafter,
"taxes") payable by Unimag or its subsidiaries.  Unimag has duly filed, or
caused to be filed, all federal, state, local and foreign tax returns and tax
reports required to be filed by it or its subsidiaries and all such returns and
reports are true, correct, and complete.  There is no pending or, to the best
knowledge of Unimag, threatened federal, state, local or foreign tax audit or
assessment relating to it or its subsidiaries and there is no agreement with
any federal, state, local, or foreign tax authority that may affect the
subsequent tax liabilities of Unimag and its subsidiaries.

         Section 3.9      UNDISCLOSED LIABILITIES.  Unimag has no liability or
obligation of any nature (whether liquidated, unliquidated, accrued, absolute,
contingent, or otherwise and whether due or to become due) except:

                 (a)      Those set forth or reflected in the 10-Q or the
         financial statements therein set forth, which have not been paid or
         discharged since the date thereof;

                 (b)      Current liabilities (determined in accordance with
         generally accepted accounting principles) incurred since June 30,
         1996, in transactions in the ordinary course of business consistent
         with past practices which are properly reflected on its books and





                                       8
<PAGE>   15
         which are not inconsistent with the other representations, warranties
         and agreements of Unimag set forth in this Agreement; and

                 (c)      Liabilities which, consistent with generally accepted
         accounting principles, are not required to be reflected in its
         financial statements.

         Section 3.10     COMPLIANCE WITH LAW.  To the best knowledge of
Unimag, Unimag has complied and is in compliance in all material respects with
all laws, statutes, ordinances, orders, rules and regulations promulgated, and
all judgments, decisions and orders entered, by any federal, state, local or
foreign court or governmental authority or instrumentality which are applicable
or relate to it or to its businesses or properties.

         Section 3.11     NO MATERIAL ADVERSE CHANGE.  Since the filing of the
10-Q with the SEC, there has been no material adverse change in the properties,
assets, liabilities, business, results of operations, or condition (financial
or otherwise) of Unimag.  Unimag is not subject to any obligation or
requirement to provide funds to or make any investment (in the form of a loan,
capital contribution or otherwise) in any entity.

         Section 3.12     SECTION 351 EXCHANGE.  It is the intention of Unimag
to treat the acquisition of Scherer pursuant to this Agreement along with other
exchanges and acquisitions occurring before and after the closing of the
transactions contemplated by this Agreement, as an exchange under Section 351
of the Code, subject to the rules of Section 351 of the Code and the
regulations promulgated thereunder applicable to the receipt and taxability of
"boot" (within the meaning of such rules). Unimag shall be solely responsible
for evaluating (and determining the appropriate methods required for reporting)
all federal, state, and local income and other tax consequences to Unimag which
will and may result from the transactions contemplated by this Agreement.

                                   ARTICLE 4
                       REPRESENTATIONS AND WARRANTIES OF
                      SCHERER AND THE SCHERER SHAREHOLDERS

                 In order to induce Unimag to enter into this Agreement,
Scherer and each of the Scherer Shareholders hereby jointly and severally
represent and warrant to Unimag that the statements contained in this Article 4
are true, correct, and complete.

         Section 4.1      ORGANIZATION AND STANDING.  Scherer is a corporation
duly organized, validly existing and in good standing under the laws of the
State of Delaware with full power and authority (corporate and otherwise) to
own, lease, use, and operate its properties and to conduct its business as and
where now owned, leased, used, operated and conducted.  Scherer is duly
qualified to do business and is in good standing in each state listed in
Schedule 4.1, is not qualified to do business in any other state and, except as
set forth in Schedule 4.1, neither the nature of the business or other
activities conducted by Scherer nor the properties it owns, leases, or operates
requires it to qualify to do business as a foreign corporation in any other
state, except 



                                       9
<PAGE>   16
where the failure to be so qualified would not have a material adverse effect on
the business, operations, assets, properties, condition (financial or otherwise)
or prospects of Scherer.  Scherer has not received any written notice or
assertion within the last three years from any governmental official in any
state to the effect that Scherer is required to be qualified or authorized to do
business in a state in which Scherer is not so qualified or has not obtained
such authorization.  Scherer is not in default or in violation of the
performance, observation or fulfillment of any material provision of its
articles of incorporation or code of regulations.

         Section 4.2      CAPITALIZATION AND SECURITY HOLDERS; SUBSIDIARIES.
The authorized capital stock of Scherer consists solely of 1,000 common
shares, voting, without par value, (i) all of which are issued and outstanding
and (ii) none of which are held as treasury shares.  Schedule 4.2 contains a
correct and complete list of the names and addresses of all of the shareholders
of Scherer and indicates all Scherer Shares owned beneficially and of record by
each such shareholder.  Each outstanding Scherer Share has been duly authorized
and validly issued and is fully paid and nonassessable, and no Scherer Share
has been issued in violation of preemptive or similar rights.  Except as set
forth and briefly described in Schedule 4.2, there are no outstanding
subscriptions, options, warrants, puts, calls, agreements, understandings,
claims, or other commitments or rights of any type relating to the issuance,
sale, or transfer by Scherer or any Scherer Shareholder of any securities of
Scherer, nor are there outstanding any securities which are convertible into or
exchangeable for shares of capital stock of Scherer; and Scherer has no
obligations of any kind to issue any additional securities.  The issuance and
sale of all securities of Scherer has been in full compliance with all
applicable federal and state securities laws.  Scherer does not own, directly
or indirectly, any equity or other ownership interest in any corporation,
partnership, joint venture, or any other entity or enterprise.  Scherer is not
subject to any obligation or requirement to provide funds to or make any
investment (in the form of a loan, capital contribution, or otherwise) in any
entity.

         Section 4.3      OWNERSHIP OF SHARES AND AUTHORITY.  Except as set
forth and briefly described in Schedule 4.3, all of the Scherer Shares are
owned free and clear of all liens, security interests, encumbrances, pledges,
charges, claims, voting trusts, and restrictions of any nature whatsoever,
except restrictions on transfer imposed by or pursuant to federal or state
securities laws.  Each Scherer Shareholder owns beneficially and of record all
of the Scherer Shares disclosed as being owned by him or her on Schedule 4.2,
and each Scherer Shareholder has the full and unrestricted right, power and
capacity to transfer and deliver the same and to execute this Agreement and
consummate the transactions contemplated by this Agreement without the consent
or approval of any other person.  This Agreement has been duly executed and
delivered by each Scherer Shareholder and constitutes the legal, valid and
binding obligation of each Scherer Shareholder, enforceable against such
Scherer Shareholder in accordance with its terms except as such enforceability
may be limited by (a) applicable bankruptcy, insolvency, or other similar laws
from time to time in effect which may affect the enforcement of creditors'
rights in general, and (b) general principles of equity.


                                       10
<PAGE>   17
         Section 4.4      CORPORATE POWER AND AUTHORITY.  Scherer has all
requisite corporate power and authority to enter into and perform its
obligations under this Agreement and to consummate the Exchange and other
transactions contemplated by this Agreement.  This Agreement and the
transactions contemplated by this Agreement have been duly and validly
authorized by all necessary corporate action on the part of Scherer.  This
Agreement has been duly executed and delivered by Scherer and constitutes the
legal, valid, and binding obligation of Scherer, enforceable against Scherer in
accordance with its terms, except as such enforceability may be limited by (a)
applicable bankruptcy, insolvency, or other similar laws from time to time in
effect which may affect the enforcement of creditors' rights in general, and
(b) general principles of equity.

         Section 4.5      CONSENTS AND APPROVALS.  Except for the consents
described in Schedule 4.5, all of which shall be obtained prior to the Escrow
Closing (unless otherwise agreed by Unimag in writing), neither the execution
and delivery of this Agreement by Scherer or the Scherer Shareholders nor the
consummation of the transactions contemplated by this Agreement requires or
will require any action, consent, or approval of, review by, or registration
with any third party, court, governmental body, or other agency,
instrumentality, or authority, other than (i) actions required by the HSR Act,
and (ii) actions to be taken in respect of federal and state securities laws as
contemplated by this Agreement.

         Section 4.6      FINANCIAL STATEMENTS.  Scherer has furnished to
Unimag the balance sheet of Scherer as of June 30, 1996, and the related
statements of income, changes in shareholders' equity, and cash flows for the
fiscal year then ended, including, in each case, the related notes
(collectively, the "Compiled Statements").  The Compiled Statements have been
prepared from and are in accordance with the books and records of Scherer, have
been prepared in conformity with generally accepted accounting principles
applied on a consistent basis (except as disclosed in the Compiled Statements),
and fairly present in all material respects the financial condition of Scherer
as of the date stated and the results of operations of Scherer for the period
then ended in accordance with such practices.

         Section 4.7      UNDISCLOSED LIABILITIES.  Except as disclosed in
Schedule 4.7, Scherer has no liability or obligation of any nature (whether
liquidated, unliquidated, accrued, absolute, contingent, or otherwise and
whether due or to become due) except:

                 (a)     Those set forth or reflected in the Compiled Statements
         which have not been paid or discharged since the date thereof;

                  (b)     Current liabilities (determined in accordance with
         generally accepted accounting principles) incurred since June 30,
         1996, in transactions in the ordinary course of business consistent
         with past practices which are properly reflected on its books and
         which are not inconsistent with the other representations, warranties,
         and agreements of Scherer and the Scherer Shareholders set forth in
         this Agreement; and


                                       11
<PAGE>   18
                  (c)     Liabilities which, consistent with generally accepted
         accounting principles, are not required to be reflected in the
         Compiled Statements.

         Section 4.8      ABSENCE OF CERTAIN CHANGES.  Except as expressly
provided for or permitted under Section 5.2(a) or Section 5.2(f) of this
Agreement, or as set forth in Schedule 4.8, since June 30, 1996, there has not
been:

                  (a)     Any material adverse change in the business,
         operations, assets, properties, customer base, prospects, rights, or
         condition (financial or otherwise) of Scherer or any occurrence,
         circumstance, or combination thereof which reasonably could be
         expected to result in any such material adverse change;

                  (b)     Any declaration, setting aside, or payment of any
         dividend or any distribution (in cash or in kind) to any Scherer
         Shareholder, or any direct or indirect redemption, purchase, or other
         acquisition by Scherer of any of its capital stock, or any options,
         warrants, rights, or agreements to purchase or acquire such stock;

                  (c)     Any increase in amounts payable by Scherer to or for
         the benefit of, or committed to be paid by Scherer to or for the
         benefit of, any shareholder, director, officer, or other consultant,
         agent, or employee of Scherer whose total annual compensation exceeds
         $50,000 or any relatives of such person, or any increase in any
         benefits granted under any bonus, stock option, profit-sharing,
         pension, retirement, severance, deferred compensation, group health,
         insurance, or other direct or indirect benefit plan, payment or
         arrangement made to, with, or for the benefit of any such person;

                  (d)     Any transaction entered into or carried out by
         Scherer other than in the ordinary and usual course of business
         consistent with past practices;

                  (e)     Any borrowing or agreement to borrow funds by
         Scherer, any incurring by Scherer of any other obligation or liability
         (contingent or otherwise), except liabilities incurred in the usual
         and ordinary course of Scherer's business (consistent with past
         practices), or any endorsement, assumption or guarantee of payment or
         performance of any loan or obligation of any other person or entity by
         Scherer;

                  (f)     Any material change in Scherer's method of doing
         business or any change in its accounting principles or practices or
         its method of application of such principles or practices;

                  (g)     Any mortgage, pledge, lien, security interest,
         hypothecation, charge, or other encumbrance imposed or agreed to be
         imposed on or with respect to the property or assets of Scherer;

                  (h)     Any sale, lease, or other disposition of, or any
         agreement to sell, lease, or otherwise dispose of any of the operating
         properties or assets of Scherer, other than sales of





                                       12
<PAGE>   19
         inventory in the usual and ordinary course of business for fair
         equivalent value to persons other than directors, officers,
         shareholders, or other affiliates of Scherer;

                  (i)     Any purchase of or any agreement to purchase assets
         (other than inventory purchased in the ordinary course of business
         consistent with past practices) for an amount in excess of $50,000 for
         any one purchase or $100,000 for all such purchases made by Scherer or
         any lease or any agreement to lease, as lessee, any capital assets
         with payments over the term thereof to be made by Scherer exceeding an
         aggregate of $100,000;

                  (j)     Any loan or advance made by Scherer to any person
         other than loans made to Scherer's customers in the ordinary course of
         business consistent with past practices not exceeding $50,000, in the
         aggregate, to any customer;

                  (k)     Any modification, waiver, change, amendment, release,
         rescission, or termination of, or accord and satisfaction with respect
         to, any material term, condition, or provision of any contract,
         agreement, license, or other instrument to which Scherer is a party,
         other than any satisfaction by performance in accordance with the
         terms thereof in the usual and ordinary course of business; or


                  (l)     Any labor dispute or disturbance adversely affecting
         the business operations or condition (financial or otherwise) of
         Scherer, including without limitation the filing of any petition or
         charge of unfair labor practice with any governmental or regulatory
         authority, efforts to effect a union representation election, or
         actual or threatened employee strike, work stoppage, or slow down.

         Section 4.9      TAXES.

                 (a)      Except as set forth and briefly described in Schedule
         4.9, Scherer has duly paid all taxes payable by Scherer.  Scherer has
         duly filed all federal, state, local, and foreign tax returns and tax
         reports required to be filed by it and all such returns and reports
         are true, correct, and complete.  Except as disclosed and briefly
         described in Schedule 4.9, since December 31, 1991, none of such
         returns and reports have been amended, and except as set forth and
         briefly described in Schedule 4.9, all taxes, arising under or
         reflected on such returns and reports have been fully paid or were
         fully accrued as liabilities in the Compiled Statements and shall be
         paid before the Closing.  During the last five (5) years, no claim has
         been made by authorities in any jurisdiction where Scherer did not
         file tax returns that it is or may be subject to taxation therein.

                 (b)      Scherer has delivered to Unimag copies of all
         federal, state, local, and foreign income tax returns filed with
         respect to it for taxable periods ended on or after December 31, 1991.
         Schedule 4.9 sets forth the dates and results of any and all audits
         conducted by taxing authorities within the last five years or
         otherwise with respect to any tax year for which assessment is not
         barred by any applicable statute of limitations.  No waivers of any
         applicable statute of limitations for the filing of any tax returns or





                                       13
<PAGE>   20
         payment of any taxes or assessments of any deficient or unpaid taxes
         are outstanding.  Except as set forth and briefly described in
         Schedule 4.9, all deficiencies proposed as a result of any audits have
         been paid or settled or have been fully accrued as liabilities in the
         Compiled Statements and shall be paid before the Closing.  Except as
         set forth and briefly described in Schedule 4.9, there is no pending
         or, to the best knowledge of Scherer and the Scherer Shareholders,
         threatened federal, state, local, or foreign tax audit or assessment
         relating to Scherer, and there is no agreement with any federal,
         state, local, or foreign taxing authority that may affect the
         subsequent tax liabilities of Scherer.

                 (c)      Except as set forth and briefly described in Schedule
         4.9, all taxes attributable to the existence or operation of Scherer
         as at or through December 31, 1995 are, to the extent not already
         paid, accurately reflected in the Compiled Statements.

                 (d)      Except as set forth and briefly described in Schedule
         4.9, there exists no tax-sharing agreement or arrangement pursuant to
         which Scherer is obligated to pay the tax liability of any other
         person or entity or to indemnify any other person or entity with
         respect to any tax.

                 (e)      Schedule 4.9 includes a list of all states,
         territories and jurisdictions to which any tax is properly payable by
         Scherer.

         Section 4.10     COMPLIANCE WITH LAW.  Except as disclosed and briefly
described in Schedule 4.10, to the best knowledge of Scherer and the Scherer
Shareholders, Scherer has complied and is in compliance in all material
respects with all nonenvironmental (environmental matters being addressed in
Section 4.15) laws, statutes, ordinances, orders, rules and regulations
promulgated, and all judgments, decisions, and orders entered, by any federal,
state, local, or foreign court or governmental authority or instrumentality
which are applicable or relate to it or to its business or properties including
without limitation:  (a) all zoning, fire, safety, and building laws,
ordinances, regulations, and requirements; (b) Title VII of the Civil Rights
Act of 1964, as amended; (c) the Fair Labor Standards Act, as amended; (d) the
Occupational Safety and Health Act of 1970, as amended; (e) the Americans with
Disabilities Act of 1990; (f) all applicable federal, state and local laws,
rules and regulations relating to employment; (g) all applicable laws, rules
and regulations governing payment of minimum wages and overtime rates, and the
withholding and payment of taxes from compensation of employees; (h) federal
and state antitrust and trade regulation laws applicable to competition
generally or to agreements restricting, allocating, or otherwise affecting
geographic or product markets; and (i) the Controlled Substances Act
(collectively, the "Applicable Laws").  To the best knowledge of Scherer and
the Scherer Shareholders, Scherer has all franchises, licenses, permits,
covenants, authorizations, approvals, and certifications necessary or
appropriate for the operation of its business or the ownership of its
properties.  Schedule 4.10 includes a list of all material franchises,
licenses, permits, consents, authorizations, approvals, and certificates owned
or held by Scherer (collectively, the "Permits"), each of which is currently
valid and in full force and effect.  To the best knowledge of Scherer and the
Scherer Shareholders, Scherer is not in violation of any of the Permits, and
there is no pending nor, to the best knowledge of Scherer and the Scherer
Shareholders, any threatened pro-


                                       14
<PAGE>   21
ceeding which could result in the revocation, cancellation or inability of
Scherer to renew any Permit.  Except as disclosed and briefly described in
Schedule 4.10, Scherer has not been charged with or given actual notice of any
violation of any of the Applicable Laws which violation has not been remedied
in full (without any remaining liability of Scherer).

         Section 4.11     PROPRIETARY RIGHTS.  Schedule 4.11 sets forth:

                 (a)      All material names, patents, inventions, trade
         secrets, proprietary rights, computer software, trademarks, trade
         names, service marks, logos, copyrights, and franchises and all
         applications therefor, registrations thereof, and licenses,
         sublicenses, or agreements in respect thereof which Scherer owns, has
         the right to use, or to which Scherer is a party, and the parties
         understand and agree that the Scherer Shareholders shall retain the
         exclusive right to the name "Scherer Companies" and therefore, prior
         to closing, Scherer shall change its corporate name; and

                 (b)      All filings, registrations, or issuances of any of
         the foregoing with or by any federal, state, local, or foreign
         regulatory, administrative, or governmental office or offices (all
         items in (a) and (b) of this Section 4.11, together with the customer
         lists described below, being sometimes hereinafter referred to
         collectively as the "Proprietary Rights").

                          Except as set forth in Schedule 4.11, Scherer is, to
         the best knowledge of Scherer and the Scherer Shareholders, the sole
         and exclusive owner of all right, title, and interest in and to all
         Proprietary Rights free and clear of all liens, claims, charges,
         equities, rights of use, encumbrances, and restrictions whatsoever,
         and there is not pending or, to the best knowledge of Scherer and the
         Scherer Shareholders, threatened any investigation, proceeding,
         inquiry, or other review by any federal, state, local, or foreign
         regulatory, administrative, or governmental office or offices with
         respect to Scherer's right, title, or interest in any Proprietary
         Right.

                          Other than those Proprietary Rights listed in
         Schedule 4.11, no name, patent, invention, trade secret, customer
         list, proprietary right, computer software, trademark, trade name,
         service mark, logo, copyright, franchise, license, sublicense, or
         other such right is necessary for the operation of the business of
         Scherer in substantially the same manner as such business is presently
         conducted.  To the best knowledge of Scherer and the Scherer
         Shareholders, the business of Scherer has not been and is not being
         conducted in contravention of any trademark, copyright, or other
         proprietary right of any person or entity in any manner that has not
         been resolved to the satisfaction of Scherer.

                          Except as set forth in Schedule 4.11, none of the
         Proprietary Rights: (i) has been hypothecated, sold, assigned, or
         licensed by Scherer, or to the best knowledge of Scherer and the
         Scherer Shareholders, any other person or entity; (ii) to the best


                                       15
<PAGE>   22
         knowledge of Scherer and the Scherer Shareholders, infringes upon or
         violate the rights of any person or entity; (iii) to the best
         knowledge of Scherer and the Scherer Shareholders, is subject to
         challenge, claims of infringement, unfair competition, or other
         claims; or (iv) to the best knowledge of Scherer and the Scherer
         Shareholders, is being infringed upon or violated by any person or
         entity.  Except as set forth in Schedule 4.11, Scherer has not given
         any indemnification against patent, trademark, or copyright
         infringement as to any equipment, materials, products, services, or
         supplies which Scherer uses, licenses, or sells.  To the best
         knowledge of Scherer and the Scherer Shareholders, no product,
         process, method, or operation presently sold, engaged in, or employed
         by Scherer infringes upon any rights owned by any other person or
         entity.  There is not pending or, to the best knowledge of Scherer and
         the Scherer Shareholders, threatened any claim or litigation against
         Scherer contesting the right of Scherer to sell, engage in, or employ
         any such product, process, method, or operation.

                          Except as set forth in Schedule 4.11, Scherer has
         exclusive rights to own and use the computer software used by it (the
         "Software").  Schedule 4.11 lists and briefly describes, all material
         licenses, agreements, documents, and other materials relating to the
         Software and to Scherer's rights therein.  Except as set forth in
         Schedule 4.11, Scherer has not licensed or otherwise authorized any
         other person to use or make use of all or any part of the Software,
         nor granted, assigned, or otherwise conveyed any right in or to the
         Software.

         Section 4.12     RESTRICTIVE DOCUMENTS OR LAWS.  With the exception of
the matters listed in Schedule 4.12, Scherer is not a party to or bound under
any mortgage, lien, lease, agreement, contract, instrument, law, order,
judgment or decree, or any similar restriction not of general application which
materially and adversely affects, or reasonably could be expected to so affect
(a) the business, operations, assets, properties, prospects, rights, or
condition (financial or otherwise) of Scherer; (b) the continued operation by
Unimag of Scherer's business after the Closing Date on substantially the same
basis as such business is currently operated; or (c) the consummation of the
transactions contemplated by this Agreement.

         Section 4.13     INSURANCE.  Scherer has been and is insured with
respect to its properties and the conduct of its business in such amounts and
against such risks as are sufficient for compliance with applicable law and as
are adequate to protect its property and business in accordance with normal
industry practice.  Such insurance is and has been provided by insurers
unaffiliated with Scherer, which insurers are, to the best knowledge of Scherer
and the Scherer Shareholders, financially sound and reputable.  Set forth in
Schedule 4.13 is a true, correct, and complete list of all insurance policies
and bonds in force in which Scherer is named as an insured party, or for which
Scherer has paid any premiums, and such list correctly states the name of the
insurer, the name of each insured party, the type and amount of coverage,
deductible amounts, if any, the expiration date, and the premium amount of each
such policy or bond.  Except as disclosed in Schedule 4.13, all such policies
or bonds are currently in full force and effect and no notice of cancellation
or termination has been received by Scherer with respect to any such policy.


                                       16
<PAGE>   23
Scherer will continue all of such insurance in full force and effect through
the Closing Date.  All premiums due and payable on such policies have been
paid.  Except as disclosed in Schedule 4.13, Scherer is not a co-insurer under
any term of any insurance policy.

         Section 4.14     BANK ACCOUNTS, DEPOSITORIES; POWERS OF ATTORNEY.  Set
forth in Schedule 4.14 is a true, correct, and complete list of the names and
locations of all banks or other depositories in which Scherer has accounts or
safe deposit boxes, and the names of the persons authorized to draw thereon,
borrow therefrom, or have access thereto.  Except as set forth in Schedule
4.14, no person has a power of attorney from Scherer.

         Section 4.15     TITLE TO AND CONDITION OF PROPERTIES.  Except as set
forth in Schedule 4.15, Scherer has good, valid, and indefeasible title to all
of its assets and properties of every kind, nature, and description, tangible
or intangible, wherever located, which constitute all of the property now used
in and necessary for the conduct of its business as presently conducted
(including without limitation all operating property and assets shown or
reflected on the Compiled Statements, except inventory sold in the ordinary
course of business).  Except as set forth in Schedule 4.15, to the best
knowledge of Scherer and the Scherer Shareholders, all such properties are
owned free and clear of all mortgages, pledges, liens, security interests,
encumbrances, and restrictions of any nature whatsoever, including without
limitation: (a) rights or claims of parties in possession; (b) easements or
claims of easements; (c) encroachments, overlaps, boundary line or water
drainage disputes, or any other matters; (d) any lien or right to a lien for
services, labor, or material furnished; (e) special tax or other assessments;
(f) options to purchase, leases, tenancies, or land contracts; (g) contracts,
covenants, or reservations which restrict the use of such properties; and (h)
violations of any Applicable Laws applicable to such properties.  To the best
knowledge of Scherer and the Scherer Shareholders, all such properties are
usable for their current uses without violating any Applicable Laws, or any
applicable private restriction, and such uses are legal conforming uses.
Except as set forth in Schedule 4.15, no financing statement under the Uniform
Commercial Code or similar law naming Scherer or any of its predecessors is on
file in any jurisdiction in which Scherer owns property or does business, and
Scherer is not a party to or bound under any agreement or legal obligation
authorizing any party to file any such financing statement.  Schedule 4.15
contains a complete and accurate list of the location of all real property
which is owned, leased, or operated by Scherer and describes the nature of
Scherer's interest in that real property.  With respect to any real property
leased by Scherer, Scherer, except as set forth in Schedule 4.15, has an
insurable leasehold interest in that real property.

                 Except as set forth in Schedule 4.15, to the best knowledge of
Scherer and the Scherer Shareholders, all real property and structures, all
machinery and equipment, and all tangible personal property owned, leased or
used by Scherer and material to the operation of its business are reasonably
suitable for the purpose or purposes for which they are being used (including
full compliance with all Applicable Laws) and are in good condition and repair,
ordinary wear and tear excepted.  Except as set forth in Schedule 4.15, to the
best knowledge of Scherer and the Scherer Shareholders, there are no material
structural defects in the exterior walls





                                       17
<PAGE>   24
or the interior bearing walls, the foundation, or the roof of any building,
garage or other such structure owned, leased, or used by Scherer, and, to the
best knowledge of Scherer and the Scherer Shareholders, the electrical,
plumbing, heating systems, and air conditioning systems, of any such structure
are in good operating condition, ordinary wear and tear excepted.  The
utilities servicing the real properties owned, leased, or used by Scherer are
adequate to permit the continued operation of its business, and there are no
pending or, to the best knowledge of Scherer and the Scherer Shareholders,
threatened zoning, condemnation or eminent domain proceedings, building,
utility, or other moratoria, or injunctions or court orders which would
materially and adversely affect such continued operation.  Schedule 4.15 lists,
and Scherer and the Scherer Shareholders have furnished or made available to
Unimag, copies of all engineering, geologic, and environmental reports prepared
by or for Scherer or with respect to the real property owned, leased or used by
Scherer in their possession which Scherer and the Scherer Shareholders have
been able to reasonably locate after conducting a good-faith review.

                 Except as set forth in Schedule 4.15, no real or personal
property owned, leased, or used by Scherer has been used to produce, process,
store, handle, or transport any hazardous or toxic substance or waste (as those
terms are defined or described in any of the applicable laws relating to the
protection, preservation, conservation, restoration, or quality of the
environment), except to the extent immaterial quantities of hazardous
substances are used as an incidental aspect of the operation of its business.
Except as set forth in Schedule 4.15, no hazardous or toxic substance or waste
has been disposed of, released or discharged on, leaked from, or has otherwise
contaminated any real property owned, leased, or used by Scherer.  Except as
set forth in Schedule 4.15, no asbestos or substances containing material
quantities of asbestos have been installed in any such property.  Except as set
forth in Schedule 4.15, there are no oil or gas wells capped or uncapped or
piping, structures, fixtures or other appliances relating thereto on or about
any such property and no such property has been used as a landfill.

         Section 4.16     BROKERS AND FINDERS.  No investment banker, broker,
finder, or other intermediary: (a) has been retained by or is authorized to act
on behalf of Scherer or the Scherer Shareholders; (b) has submitted the
transactions contemplated by this Agreement to Scherer or the Scherer
Shareholders; or (c) is or might be entitled to any fee, commission, or other
payment from Scherer or any Scherer Shareholder as a direct or indirect result
of the transactions contemplated by this Agreement

         Section 4.17     LEGAL PROCEEDINGS.  Except as described in Schedule
4.17:  (a) there are no (and over the last three years there have been no)
Actions pending or, to the best knowledge of Scherer and the Scherer
Shareholders, threatened against or relating to Scherer (or any of its
officers, directors, shareholders, agents, or representatives in connection
with the business or affairs of Scherer), before any federal, state, local, or
foreign court or governmental body in which the amount in dispute exceeds (or
exceeded) $25,000 or which has or could result in liability or loss for Scherer
or any Scherer Shareholder of more than $25,000; and (b) to the best knowledge
of Scherer and the Scherer Shareholders, there exist no disputes, conflicts, or
circumstances providing the basis for a dispute or conflict which could
reasonably be expected to





                                       18
<PAGE>   25
result in any such Action.  There are no Actions pending or, to the best
knowledge of Scherer and the Scherer Shareholders, threatened for the purpose
of enjoining or preventing this Agreement or any other transaction contemplated
by this Agreement or otherwise challenging the validity or propriety of the
transactions contemplated by this Agreement.  Except as disclosed in Schedule
4.17, Scherer is not subject to any judgment, order or decree, or any
governmental restriction, which has a reasonable probability of having a
material adverse effect on the business operations, assets, properties,
condition (financial or otherwise), or prospects of Scherer.

         Section 4.18     ERISA.

                 (a)      Schedule 4.18(a) identifies each "employee benefit
         plan," as defined in Section 3(3) of the Employee Retirement Income
         Security Act of 1974 ("ERISA") which (i) is subject to any provision
         of ERISA, and (ii) is or was at any time during the last 5 years
         maintained, administered, or contributed to by Scherer or any
         affiliate (as defined below) and covers any employee or former
         employee of Scherer or any affiliate or under which Scherer or any
         affiliate has any liability.  Copies of such plans (and, if
         applicable, related trust agreements) and all amendments thereto have
         been furnished to Unimag together with the three most recent annual
         reports (Form 5500 and all related schedules) and actuarial valuation
         reports, if any, prepared in connection with any such plan.  Such
         plans are referred to collectively herein as the "Employee Plans".
         For purposes of this section, "affiliate" of any person or entity
         means (A) any other person or entity which, together with such person
         or entity, would be treated as a single employer under Section 414 of
         the Internal Revenue Code of 1986, as amended (the "Code"), or (B) is
         an "affiliate," whether or not incorporated, as defined in Section
         407(d)(7) of ERISA, of such person or entity.  The only Employee Plans
         which individually or collectively would constitute an "employee
         pension benefit plan" as defined in Section 3(2) of ERISA (the
         "Pension Plans") are identified as such on Schedule 4.18(a).

                 (b)      Except as set forth in Schedule 4.18(b), no Employee
         Plan constitutes a "multiemployer plan," as defined in Section 3(37)
         of ERISA, or a "defined benefit plan," as defined in Section 3(35) and
         subject to Title IV of ERISA, nor does Scherer have any obligation to
         create, maintain, or contribute to any such "multiemployer plan" or
         "defined benefit plan".  No Employee Plan is maintained in connection
         with any trust described in Section 501(c)(9) of the Code.  No
         "accumulated funding deficiency," as defined in Section 412 of the
         Code, has been incurred with respect to any Employee Plan, whether or
         not waived.  Full payment has been made of all amounts which Scherer
         is required to have paid as contributions to or benefits under any
         Employee Plan as of the end of the most recent fiscal year thereof,
         and there are no unfunded obligations under any Employee Plan.
         Scherer knows of no "reportable event," within the meaning of Section
         4043 of ERISA, and no event described in Section 4041, 4042, 4062 or
         4063 of ERISA has occurred in connection with any Employee Plan.  No
         condition exists and no event has occurred which could constitute
         grounds for termination of any Employee Plan, and neither Scherer nor
         any of its affiliates has incurred any material liability under Title
         IV of ERISA arising in connection with the termination of, or complete
         or partial withdrawal


                                       19
<PAGE>   26
         from, any plan covered or previously covered by Title IV of ERISA.
         Nothing done or omitted to be done and no transaction or holding of
         any asset under or in connection with any Employee Plan has or will
         make Scherer, or any officer or director of Scherer, subject to any
         liability under Title I of ERISA or liable for any tax pursuant to
         Section 4975 of the Code.  There is no pending or, to the best
         knowledge of Scherer and the Scherer Shareholders, threatened
         litigation, arbitration, disputed claim, adjudication, audit,
         examination, or other proceeding with respect to any Employee Plan or
         any fiduciary or administrator thereof in their capacities as such.

                 (c)      Except as set forth in Schedule 4.18(c), each
         Employee Plan which is intended to be qualified under Section 401(a)
         of the Code is, to the best knowledge of Scherer and the Scherer
         Shareholders, so qualified and has been so qualified during the period
         from its adoption to date, and each trust forming a part thereof is
         exempt from tax pursuant to Section 501(a) of the Code.  Scherer has
         furnished to Unimag copies of the most recent Internal Revenue Service
         determination letters with respect to each such plan for which it is
         the plan sponsor.  Except as set forth in Schedule 4.18(c), to the
         best knowledge of Scherer and the Scherer Shareholders, each Employee
         Plan has been maintained in compliance with its terms and the
         requirements prescribed by any and all statutes, orders, rules, and
         regulations, including but not limited to ERISA and the Code, which
         are applicable to such plan.

                 (d)      Except as set forth in Schedule 4.18(d), there is no
         contract, agreement, plan, or arrangement covering any employee or
         former employee of Scherer or any affiliate that, individually or
         collectively, could give rise to the payment of any amount that would
         not be deductible pursuant to the terms of the Code.

                 (e)      Schedule 4.18(e) identifies each employment,
         severance, or other similar contract, arrangement, or policy and each
         plan or arrangement (written or oral) providing for insurance coverage
         (including any self-insured arrangements), workers' compensation,
         disability benefits, severance benefits, supplemental unemployment
         benefits, vacation benefits, retirement benefits, or for deferred
         compensation, profit-sharing, bonuses, stock options, stock
         appreciation, or other forms of incentive compensation or
         post-retirement insurance, compensation, or benefits which (i) is not
         an Employee Plan, (ii) is entered into, maintained, or contributed to,
         as the case may be, by Scherer or any of its affiliates, and (iii)
         covers any employee or former employee of Scherer or any of its
         affiliates.  Such contracts, plans, and arrangements as are described
         above, copies or descriptions of which have been furnished previously
         to Unimag, are referred to collectively herein as the "Benefit
         Arrangements."  Each Benefit Arrangement has been maintained in
         substantial compliance with its terms and with requirements prescribed
         by any and all statutes, orders, rules, and regulations that are
         applicable to such Benefit Arrangement.

                 (f)      Except as set forth in Schedule 4.18(f), there is no
         liability in respect of post-retirement health and medical benefits
         for current or retired employees of Scherer or any of its affiliates.
         Except as set forth in Schedule 4.18(f), Scherer has reserved its
         right


                                       20
<PAGE>   27
         to amend or terminate any Employee Plan or Benefit Arrangement
         providing health or medical benefits in respect of any active employee
         of Scherer under the terms of any such plan and descriptions thereof
         given to employees.  With respect to any of Scherer's Employee Plans
         which are "group health plans" under Section 4980B of the Code and
         Section 607(1) of ERISA, there has been substantial compliance with
         all requirements imposed thereunder.

                 (g)      Except as set forth in Schedule 4.18(g), there has
         been no amendment to, written interpretation, or announcement (whether
         or not written) by Scherer or any of its affiliates relating to any
         Employee Plan or Benefit Arrangement which would increase the expense
         of maintaining such Employee Plan or Benefit Arrangement above the
         level of the expense incurred in respect thereof for the fiscal year
         ended immediately prior to the Closing Date.

                 (h)      Except as set forth in Schedule 4.18(h), Scherer is
         not a party or subject to any union contract or any material
         employment contract or arrangement providing for annual future
         compensation of more than $25,000 to any officer, consultant, director
         or employee, except for employment agreements to be entered into as
         provided in Section 6.1(g).

                 (i)      Except as set forth in Schedule 4.18(i), the
         execution, delivery, and consummation of the transactions contemplated
         by this Agreement do not constitute a triggering event under any
         Employee Plan, whether or not legally enforceable, which (either alone
         or upon the occurrence of any additional or subsequent event) will or
         may result in any payment (of severance pay or any other type),
         acceleration, increase in vesting, or increase in benefits to any
         current or former participant, employee, or director of Scherer.

                 (j)      Any reference to ERISA or the Code or any section
         thereof shall be construed to include all amendments thereto and
         applicable regulations and administrative rulings issued thereunder.

         Section 4.19     CONTRACTS.  Schedule 4.19 lists and briefly describes
all contracts, agreements, leases, arrangements, and understandings (written or
oral) ("Contracts") to which Scherer is a party and which fall within any of
the following categories:  (a) Contracts with any of Scherer's top 20 customers
based on Scherer's revenues for the 12-month period ended June 30, 1996; (b)
Contracts not entered into in the ordinary course of Scherer's business
(including without limitation Contracts with any present or former shareholder,
director, or officer of Scherer, or any person related by blood or marriage to
any such person, or any person controlling, controlled by, or under common
control with any such person, or with any employee, agent, or consultant of
Scherer not terminable at will); (c) Contracts which are service contracts
(excluding contracts for delivery services entered into in the ordinary course
of business) or equipment leases involving payments by Scherer of more than
$10,000 per year; (d) Contracts containing covenants or restrictions purporting
to limit the freedom of Scherer to compete in any line of business in any
geographic area or to employ or otherwise engage any person; (e) Contracts
which extend


                                       21
<PAGE>   28
beyond one year, unless cancelable on 60 or fewer days' notice without any
liability, penalty, or premium; (f) Contracts which relate to any borrowings or
guarantees in excess of $25,000; (g) Contracts containing any obligation or
commitment which limits the freedom of Scherer to sell, lease, or otherwise
distribute any product or customer information; or (h) Contracts which are not
listed above but which are material to the condition (financial or otherwise),
operations, assets, prospects, or business of Scherer.  All such Contracts are
valid and binding and in full force and effect, and, to the best knowledge of
Scherer and the Scherer Shareholders, enforceable in accordance with their
respective terms in all material respects.  Except as set forth in Schedule
4.19, neither Scherer nor, to the best knowledge of Scherer and the Scherer
Shareholders, any other party thereto, is in violation of, in default in
respect of, nor, to the best knowledge of Scherer and the Scherer Shareholders,
has there occurred an event or condition which, with the passage of time or
giving of notice (or both) would constitute a default under any such Contract.

         Section 4.20     ACCOUNTS RECEIVABLE.  Except as set forth in Schedule
4.20, all accounts and notes receivable (customer, vendor, and other) of
Scherer as of June 30, 1996, are and will be collectible in full, after
application of a reserve for uncollectible accounts determined in accordance
with generally accepted accounting principles, and are and will be valid and
subsisting (unless previously paid) and represent and will represent sales
actually made (net of all applicable credits and rebates) in the ordinary and
usual course of business consistent with past practices.

                 From the date of this Agreement through the Closing Date, no
customer or vendor accounts receivable of Scherer will be converted to notes
receivable or written off without the prior written consent of Unimag.

         Section 4.21     NO CONFLICT OR DEFAULT.  Except as set forth on
Schedule 4.21, neither the execution and delivery of this Agreement by Scherer
or the Scherer Shareholders, nor compliance by Scherer and the Scherer
Shareholders with the terms and provisions of this Agreement, including without
limitation the consummation of the transactions contemplated by this Agreement,
will:  (a) violate any Applicable Laws or Permits; (b) conflict with or result
in the breach of any term, condition, or provision of (i) the articles of
incorporation, code of regulations, or other organizational document of Scherer
or (ii) any material agreement, deed, contract, undertaking, mortgage,
indenture, writ, order, decree, restriction, legal obligation, or instrument to
which Scherer or any Scherer Shareholder is a party or by which Scherer or any
Scherer Shareholder or any of their respective assets or properties are or may
be bound or affected; (c) constitute a default (or an event which, with the
giving of notice, the passage of time, or both, would constitute a default)
thereunder; (d) result in the creation or imposition of any lien, security
interest, charge or encumbrance, or restriction of any nature whatsoever with
respect to any material properties or assets of Scherer or any Scherer
Shareholder; or (e) give to others any interest or rights, including rights of
termination, acceleration, or cancellation in or with respect to any of the
material properties, assets, contracts, or business of Scherer.





                                       22
<PAGE>   29
         Section 4.22     BOOKS OF ACCOUNT; RECORDS.  Scherer's general
ledgers, stock record books, minute books and other material records relating
to the assets, properties, contracts, and outstanding legal obligations of
Scherer are, in all material respects, complete and correct, and have been
maintained in accordance with good business practices and the matters contained
therein are, to the extent required by generally accepted accounting
principles, accurately reflected in the Compiled Statements, except as may be
set forth in Section 4.6.

         Section 4.23     EMPLOYEES AND COMPENSATION.  Schedule 4.23 lists and
describes the current compensation of the five most highly compensated managers
of Scherer and any other employee of Scherer whose total current salary and
bonus exceeds $100,000.  Except as disclosed in Schedule 4.23:  (a) there are
no other forms of compensation paid to any such employee of Scherer; (b) the
amounts accrued or to be accrued on the books and records of Scherer for
vacation pay, sick pay, and all commissions and other fees payable to agents,
salespersons and representatives of Scherer will be adequate to cover Scherer's
liabilities for all such items; (c)  Scherer has not become obligated, directly
or indirectly, to any shareholder, director, or officer of Scherer or any
person related to any such person by blood or marriage, except for current
liability for such compensation; and (d) to the best knowledge of Scherer and
the Scherer Shareholders, no shareholder, director, officer, agent, employee,
or representative of Scherer or any person related to such person by blood or
marriage holds any position or office with or has any material financial
interest, direct or indirect, in any supplier, customer, or account of, or
other outside business which has material transactions with, Scherer.  Neither
Scherer nor any Scherer Shareholder has any agreement or understanding with any
shareholder, director, officer, agent, employee, or representative of Scherer
which would influence any such person not to become associated with Unimag from
and after the Closing or not to serve Scherer after the Closing in a capacity
similar to the capacity presently held.

         Section 4.24     LABOR RELATIONS.  Except as set forth in Schedule
4.24, there is no unfair labor practice complaint against Scherer pending
before the National Labor Relations Board.  Except as set forth in Schedule
4.24, Scherer is not a party to or bound by any collective bargaining agreement
and there is no labor strike, dispute, slowdown or stoppage, or any union
organizing campaign, actually pending or, to the best knowledge of Scherer and
the Scherer Shareholders, threatened against or involving Scherer.  Except as
set forth in Schedule 4.24, no labor grievance has been filed against Scherer
in the last three years, and no arbitration proceeding has arisen out of or
under a collective bargaining or other labor agreement and is pending and no
claim therefor has been asserted.  Except as set forth in Schedule 4.24, no
collective bargaining or other labor agreement is currently being negotiated by
Scherer and no union or collective bargaining unit represents any of Scherer's
employees.  Scherer has not experienced any work stoppage or other material
labor difficulty during the past five years.

         Section 4.25     CUSTOMERS AND SUPPLIERS.  Except as set forth in
Schedule 4.25, no supplier of Scherer has indicated that it shall stop, or
decrease the rate of, or substantially increase its fees for, supplying
products or services to Scherer either prior to, or following the consummation
of, the Closing.  Schedule 4.25 sets forth a list of all customers which have
terminated their





                                       23
<PAGE>   30
relationships with Scherer since December 31, 1995, or have notified Scherer or
the Scherer Shareholders since December 31, 1995, that they intend to terminate
their relationships with Scherer.

         Section 4.26     SPECIAL TERMS; PRODUCT WARRANTIES.  Schedule 4.26
sets forth the terms and conditions of any credit, discount, or other terms
given by Scherer to any customer outside the usual and ordinary course of
business.

         Section 4.27     BUSINESS OF SCHERER.  Scherer is and since 19__ has
been engaged in the Wholesale Periodical Management Business and is presently
engaged in no other business whatsoever except as may be incidental to the
foregoing.

         Section 4.28     INVESTMENT REPRESENTATION.  Each of the Scherer
Shareholders: (a) represents that such Scherer Shareholder owns beneficially
and of record the number of Scherer Shares set forth opposite such Scherer
Shareholder's name on Schedule 4.2; and (b) acknowledges, represents, and
warrants to Unimag that (i) such Scherer Shareholder is an "accredited
investor," as that term is defined in Regulation D, because he or she has a net
worth at this time in excess of $1 million or had income in each of the two
most recent years in excess of $200,000 and has a reasonable expectation of
reaching the same income level in the current year, or, in the case of a
Scherer Shareholder that is a trust, because such trust has total assets in
excess of $5,000,000, was not formed for the purpose of the transactions
contemplated by this Agreement, and the investment decision respecting the
Unimag Shares and Unimag Debentures will be directed by a person who has such
knowledge and experience in financial and business matters that he or she is
capable of evaluating the merits and risks of an investment in the Unimag
Shares and Unimag Debentures, (ii) such Scherer Shareholder has been provided
the opportunity to ask questions and receive answers from Unimag concerning the
business operations and financial condition of Unimag and the terms and
conditions of the transactions described in this Agreement, and to obtain any
additional information necessary to verify the accuracy of information provided
to such Scherer Shareholder by Unimag, and (iii) is acquiring the Unimag Shares
and Unimag Debentures to be issued pursuant to this Agreement for such Scherer
Shareholder's own accounts for investment only and not with a view to the
distribution thereof.

         Section 4.29     SECTION 351 EXCHANGE.  It is the intention of Scherer
and the Scherer Shareholders to treat the acquisition of Scherer pursuant to
this Agreement, along with other exchanges and acquisitions occurring before
and after the closing of the transactions contemplated by this Agreement, as an
exchange under Section 351 of the Code, subject to the rules of Section 351 of
the Code and the regulations promulgated thereunder applicable to the receipt
and taxability of "boot" (within the meaning of such rules). Scherer and the
Scherer Shareholders shall be solely responsible for evaluating (and
determining the appropriate methods





                                       24
<PAGE>   31
required for reporting) all federal, state, and local income and other tax
consequences to each of them which will and may result from the transactions
contemplated by this Agreement.

                                   ARTICLE 5
                           COVENANTS OF THE PARTIES

         Section 5.1      MUTUAL COVENANTS.

                 (a)      General.  Each Party shall use all reasonable efforts
         to take all actions and do all things necessary, proper, or advisable
         to consummate the Exchange and the other transactions contemplated by
         this Agreement, including without limitation using all reasonable
         efforts to cause the conditions set forth in Article 6 of this
         Agreement for which such Party is wholly or partially responsible to
         be satisfied as soon as reasonably practicable and to prepare,
         execute, acknowledge or verify, deliver, and file such additional
         documents, and take or cause to be taken such additional actions, as
         any other Party may reasonably request.

                 (b)      HSR Filings.  The Parties shall cooperate with each
         other with respect to the preparation and filing of any Notification
         and Report Forms and related materials that they may be required to
         file with the Federal Trade Commission and the Antitrust Division of
         the United States Department of Justice under the HSR Act with respect
         to the Exchange and shall promptly make any further filings pursuant
         the HSR Act that may be necessary, proper, or advisable.

                 (c)      Other Governmental Matters.  Each Party shall use all
         reasonable efforts to take any additional action that may be
         necessary, proper, or advisable in connection with any other notices
         to, filings with, and authorizations, consents and approvals of any
         court, administrative agency or commission, or other governmental
         authority or instrumentality that it may be required to give, make, or
         obtain.

                 (d)      Tax-Free Treatment.  Each of the Parties shall use
         all reasonable efforts to cause the Exchange to constitute (along with
         other exchanges and acquisitions occurring before and after the
         Exchange) a tax-free exchange under Section 351 of the Code, subject
         to the rules of Section 351 of the Code and the regulations
         promulgated thereunder applicable to the receipt and taxability of
         "boot" (within the meaning of such rules). Each of the Parties shall
         be solely responsible for evaluating (and determining the appropriate
         methods required for reporting) all federal, state, and local income
         and other tax consequences to each such Party which will and may
         result from the transactions contemplated by this Agreement.

         Section 5.2      COVENANTS OF SCHERER AND THE SCHERER SHAREHOLDERS.
Scherer and the Scherer Shareholders, jointly and severally, covenant and agree
that:





                                       25
<PAGE>   32
                 (a)      Conduct of Business.  Except as otherwise expressly
         contemplated by this Agreement, from the date of this Agreement until
         the Closing (the "Pre-Exchange Period"):  (i) neither Scherer nor any
         Scherer Shareholder shall take or permit to be taken any action or do
         or permit to be done anything in the conduct of the business of
         Scherer, or otherwise, that would be contrary to or in breach of any
         of the terms or provisions of this Agreement or which would cause any
         of their representations and warranties contained in this Agreement to
         be or become untrue in any material respect; (ii) Scherer shall
         conduct its business in the ordinary course consistent with past
         practices (iii) Scherer and the Scherer Shareholders shall permit
         Unimag to manage and oversee the business operations of Scherer as
         provided in Section 5.3(b) and consistent with the terms and
         conditions of the Joint Operating Agreement between Unimag and Scherer
         dated __________, 1996 (the "Joint Operating Agreement"); and (iv)
         Scherer and the Scherer Shareholders shall use all reasonable efforts
         to assist Unimag in preserving the business organization intact,
         keeping available to Scherer and Unimag the present service of
         Scherer's employees, and preserving for Scherer and Unimag the
         goodwill of Scherer's suppliers, customers, and others with whom
         business relationships exist.  Without limiting the generality of the
         foregoing, during the Pre-Exchange Period, except as otherwise
         expressly contemplated by this Agreement or with the prior written
         consent of Unimag, Scherer shall not:

                          (A)     Adopt or propose any change in its articles
                 of incorporation or code of regulations; adjust, split,
                 combine, or  reclassify any of its capital stock; or make any
                 other changes in its authorized or issued capital stock;

                          (B)     Redeem, purchase, or otherwise acquire any
                 shares of its capital stock; grant any person or entity any
                 right to acquire any shares of its capital stock; issue,
                 deliver, sell, or agree to issue, deliver, or sell, any
                 additional shares of its capital stock or any other
                 securities; or enter into any agreement or arrangement with
                 respect to the sale or voting of its shares of capital stock;

                          (C)     Merge or consolidate with any other person or
                 entity or acquire a material amount of assets of any other
                 person or entity except for the acquisition of inventory in
                 the ordinary course of business consistent with past
                 practices;

                          (D)     Sell, lease, license, pledge, encumber, or
                 otherwise dispose of any operating assets other than sales of
                 inventory in the ordinary course of business consistent with
                 past practices;

                          (E)     Incur, create, assume, or otherwise become
                 liable for any indebtedness other than indebtedness incurred
                 in the ordinary course of business consistent with past
                 practices;

                          (F)     Except for those arrangements disclosed in
                 Schedule 5.2(a), enter into or modify any employment,
                 severance, termination, or similar agreement or


                                       26
<PAGE>   33
                 arrangement with, or grant any bonuses, salary increases,
                 severance, or termination pay to, any officer, director,
                 consultant, or employee;

                          (G)     Adopt, amend, or terminate any employee
                 benefit plan or increase, amend, or terminate any benefits to
                 officers, directors, consultants, or employees;

                          (H)     Modify in any material way or terminate any
                 of the contracts listed or required to be listed in Schedule
                 4.19, except in the ordinary course of business consistent
                 with past practices;

                          (I)     Except as disclosed in Schedule 4.17, settle
                 any claims, litigation, or actions, whether now pending or
                 hereafter made or brought, unless such settlement does not
                 involve a payment by Scherer of more than $25,000;

                          (J)     Engage in any transaction, or enter into any
                 agreement, contract, lease, or other arrangement or
                 understanding, with any affiliate of Scherer, except for
                 transactions expressly permitted by this Agreement; or

                          (K)     Agree or commit to do any of the foregoing;

         provided, however, that nothing in this Section 5.2(a) shall prohibit
         Scherer from transferring to the Scherer Shareholders or their
         affiliates any affiliate accounts receivable, affiliate notes
         receivable and airplanes. Any such transfers shall be utilized in
         determining the actual Tangible Net Worth of Scherer in connection
         with the valuation adjustment provided for in Section 2.1(b).

                 (b)      Exclusive Rights.  Neither Scherer nor any Scherer
         Shareholder shall, directly or indirectly, solicit (including without
         limitation by way of furnishing or making available any non-public
         information concerning the business, properties, or assets of Scherer)
         or engage in negotiations or discussions with, disclose any of the
         terms of this Agreement to, accept any offer from, furnish any
         information to, or otherwise cooperate, assist, or participate with
         any person or organization (other than Unimag and its representatives)
         regarding any Acquisition Proposal (defined below), except that any
         person or entity making an Acquisition Proposal may be informed of the
         restrictions contained in this sentence.  Scherer and the Scherer
         Shareholders shall notify Unimag promptly by telephone, and thereafter
         promptly confirm in writing, if any such information is requested
         from, or any Acquisition Proposal is received by, Scherer or any of
         the Scherer Shareholders.  For purposes of this Agreement,
         "Acquisition Proposal" shall mean any offer or proposal received by
         Scherer or any Scherer Shareholder prior to the Closing regarding the
         acquisition by purchase, merger, lease, or otherwise of any capital
         stock of Scherer, the business of Scherer, or any material assets,
         customer relationships, or other operations of Scherer.


                                       27
<PAGE>   34
                 (c)      Access to Records and Other Due Diligence.  During
         the Pre-Exchange Period, Scherer shall:  (i) make or cause to be made
         available to Unimag and its representatives, attorneys, accountants,
         and agents, for examination, inspection, and review, the assets and
         property of Scherer and all books, contracts, agreements, commitments,
         records, and documents of every kind relating to Scherer's business,
         and shall permit Unimag and its representatives, attorneys,
         accountants and agents to have access to the same at all reasonable
         times, including without limitation access to all tax returns filed
         and in preparation and all review and other accounting work papers of
         Arthur Andersen, LLP and all reports to management and related
         responses; and (ii) permit representatives of Unimag to interview
         suppliers, customers, and personnel of Scherer, provided, however,
         that a Scherer representative shall be entitled to be present at and
         participate in each such interview.

                 (d)      Disclosures.  After the date of this Agreement,
         neither Scherer nor any Scherer Shareholder shall:  (i) disclose to
         any person, association, firm, corporation or other entity (other than
         Unimag or those designated in writing by Unimag) in any manner,
         directly or indirectly, any proprietary information or data relevant
         to the business of Scherer, whether of a technical or commercial
         nature; or (ii) use, or permit or assist, by acquiescence or
         otherwise, any person, association, firm, corporation, or other entity
         (other than Unimag or those designated in writing by Unimag) to use,
         in any manner, directly or indirectly, any such information or data,
         excepting only use of such data or information as is at the time
         generally known to the public and which did not become generally known
         through any breach of any provision of this section by Scherer or any
         Scherer Shareholder.  Upon the termination of this Agreement for any
         reason, Scherer shall promptly cause all copies of such information
         and data in its possession, or in the possession of the Scherer
         Shareholders, to be returned to Unimag.

                 (e)      Employee Retention.  Scherer and the Scherer
         Shareholders understand that in Unimag's view it is essential to the
         successful operation of the business of Scherer that Scherer assist
         Unimag in retaining substantially unimpaired Scherer's operating
         organization.  During the Pre-Exchange Period, neither Scherer nor any
         Scherer Shareholder shall take any action which would induce any
         employee or representative of Scherer (other than himself or herself)
         or Unimag not to become or continue as an employee or representative
         of Scherer or Unimag.

                 (f)      Dividends and Distributions.  During the Pre-Exchange
         Period, except as permitted in Section 5.2(a), Scherer and the Scherer
         Shareholders shall not permit Scherer to declare, set aside or pay any
         dividend or any distribution (in cash or in kind) to its shareholders.

                 (g)      Notices of Certain Events.  Scherer and the Scherer
         Shareholders shall promptly notify Unimag of:


                                       28
<PAGE>   35
                          (i)     Any notice or other communication from any
                 person or entity alleging that the consent of such person or
                 entity is or may be required in connection with the
                 transactions contemplated by this Agreement;

                          (ii)    Any notice or other communication from any
                 governmental or regulatory agency or authority in connection
                 with the transactions contemplated by this Agreement; and

                          (iii)   Any actions, suits, claims, investigations,
                 or proceedings commenced or, to the knowledge of Scherer or
                 any Scherer Shareholder, threatened against, relating to, or
                 involving or otherwise affecting Scherer or any Scherer
                 Shareholder, or any of their property which, if in existence
                 on the date of this Agreement would have been required to have
                 been disclosed by Scherer and the Scherer Shareholders
                 pursuant to Section 4.17 or which relate to the consummation
                 of the transactions contemplated by this Agreement.

                 (h)      Title Evidence.  Scherer shall deliver to Unimag as
         soon as practicable after the date of this Agreement title opinions,
         title reports, or other evidence of title, in form and substance
         reasonably satisfactory to Unimag, showing in Scherer indefeasible fee
         simple title in all of the facilities and real property owned by
         Scherer, subject only to such exceptions, encumbrances, or other
         matters as are reasonably satisfactory to Unimag.

                 (i)      Compiled Financial Statements.  The Scherer
         Shareholders shall deliver to Unimag, within 75 days after the Escrow
         Closing Date, compiled financial statements for the fiscal year ended
         December 31, 1995, and for the fiscal year ending December 31, 1994.
         These compiled financial statements shall be prepared from and shall
         be in accordance with the books and records of Scherer, prepared in
         conformity with generally accepted accounting principles applied on a
         consistent basis, including without limitation the generally accepted
         accounting principles set forth on Schedule 2.1(b), but subject to the
         exceptions to generally accepted accounting principles also set forth
         on Schedule 2.1(b), and fairly present in all material respects the
         financial condition of Scherer as of the dates stated and the results
         of operations of Scherer for the periods then ended in accordance with
         such practices. If Arthur Andersen LLP should at any time determine
         that in connection with Unimag's reporting requirements to the SEC the
         financial statements described above should be audited, then, in such
         event (A) Scherer shall cause Arthur Andersen, LLP. to perform the
         December 31, 1994 audit, and Scherer shall pay all costs and expenses
         incurred in connection with such audit, and (B) Unimag shall cause
         Arthur Andersen LLP to perform the December 31, 1995 audit and Unimag
         shall pay all costs and expenses incurred in connection with such
         audit.

                 (j)      Noncompetition.  During the five year period
         beginning on the Escrow Closing date, the Scherer Shareholders shall
         not, directly or indirectly (whether in their


                                       29
<PAGE>   36
         own capacity or as a shareholder or other owner, partner, member,
         manager, consultant, creditor, or agent of any person, firm,
         association, organization, or other entity:

                          (i)     Enter into or engage in any business anywhere
                 in the United States which competes with Unimag's, or any of
                 its subsidiaries', wholesale and retail magazine, book,
                 newspaper, and sundries distribution and related business (the
                 "Unimag Business") during such period;

                          (ii)    Solicit customers or business patronage
                 anywhere in the United States which results in competition
                 with the Unimag Business;  or

                          (iii)   Promote or assist, financially or otherwise,
                 any person, firm, association, corporation or other entity
                 engaged in any business which competes with the Unimag
                 Business anywhere in the United States.

                 The foregoing covenant shall not be deemed to have been
         violated solely by the ownership of shares of any class of capital
         stock of any publicly traded corporation involved in the wholesale and
         retail magazine, book, newspaper, and sundries distribution and
         related businesses, so long as the aggregate holdings of any Scherer
         Shareholder in such publicly traded corporation other than Unimag
         represents less than 1% of such corporation's outstanding capital
         stock.

                          The Scherer Shareholders acknowledge that (a) the
         provisions of this section are fundamental and essential for the
         protection of Unimag's legitimate business and proprietary interests,
         and (b) such provisions are reasonable and appropriate in all
         respects.

         Section 5.3      COVENANTS OF UNIMAG.  Unimag covenants and agrees
that:

                 (a)      Conduct of Unimag's Business.  Except as otherwise
         expressly contemplated by this Agreement, during the Pre-Exchange
         Period:  (i) Unimag shall not take or permit to be taken any action or
         do or permit to be done anything in the conduct of the business of
         Unimag, or otherwise, that would be contrary to or in breach of any of
         the terms or provisions of this Agreement or which would cause any of
         its representations and warranties contained in this Agreement to be
         or become untrue in any material respect; and (ii) Unimag shall
         conduct its business in the ordinary course consistent with past
         practices.

                 (b)      Joint Operations of Unimag and Scherer.
         Notwithstanding anything in this Agreement to the contrary, from and
         after the Escrow Closing Date, Unimag shall manage and oversee the
         operation of the business of Scherer as if the Exchange had already
         occurred.  Without limiting the generality of the foregoing, such
         management and oversight shall include all of Unimag's rights as to
         such matters set forth in the Joint Operating Agreement.


                                       30
<PAGE>   37
                 (c)      Consummation of Acquisitions.  Unimag shall use all
         reasonable efforts to take all actions and do all things necessary,
         proper, or advisable to consummate the: (i) acquisition of Michiana
         News Service, Inc., a Michigan corporation ("Michiana"), pursuant to
         and upon the terms and conditions of the Stock Transfer and Exchange
         Agreement among Unimag, Michiana, and all of the shareholders of
         Michiana (the "Michiana Acquisition"); (ii) acquisition of The Stoll
         Companies, an Ohio corporation ("Stoll"), pursuant to and upon the
         terms and conditions of the Stock Transfer and Exchange Agreement
         among Unimag, Stoll and all of the shareholders of Stoll (the "Stoll
         Acquisition") and (iii) acquisition of certain assets and liabilities
         of Ohio Periodical Distributors, Inc., an Ohio corporation ("OPD"),
         Northern News Company, a Michigan corporation ("Northern") and
         Wholesalers Leasing Corp., a Delaware corporation, pursuant to and
         upon the terms and conditions of the respective Asset Transfer and
         Exchange Agreements between Unimag and those companies and the
         acquisition of Read-mor Bookstores, Inc., an Ohio corporation
         ("Read-Mor")pursuant to and upon the terms and conditions of the Stock
         Transfer and Exchange Agreement among Unimag, that company and all of
         its shareholders (collectively, the "Scherer Companies Acquisitions").
         None of the acquisition agreements for the Michiana Acquisition (the
         "Michiana Acquisition Agreement") or the acquisition agreement for the
         Stoll Acquisition (the "Stoll Acquisition Agreement") or the
         acquisition agreements for the Scherer Companies Acquisitions (the
         "Scherer Companies Acquisitions Agreements") shall be modified or
         amended, in any material respect, without the prior written consent of
         the Unimag Board of Directors, Michiana, Stoll, and each of the
         Scherer Companies (the "Scherer Companies").  In addition to the
         transferors described in this Section 5.3(c), the remainder of the
         control group (as defined in Section 368(c) of the Code) of Unimag is
         specified in Schedule 1.1.

                 (d)      Confidential Information.  Upon the termination of
         this Agreement for any reason, Unimag shall promptly cause all
         proprietary information or data relevant to the business of Scherer,
         whether of a technical, financial or commercial nature and whether
         furnished by Scherer hereunder or otherwise received by Unimag, and
         all copies, extracts and summaries thereof in its possession or in the
         possession of any of its officers, shareholders or agents, to be
         promptly returned to Scherer, except for any such information relating
         to customers of Scherer obtained from Scherer in connection with the
         joint business operations of Unimag and Scherer pursuant to the Joint
         Operating Agreement.

                                   ARTICLE 6
                                   CONDITIONS

         Section 6.1      MUTUAL CONDITIONS TO ESCROW CLOSING.  The obligations
of each of the Parties to complete the Escrow Closing and to consummate the
other transactions contemplated by this Agreement to be completed at the Escrow
Closing shall be subject to fulfillment of all of the following conditions:


                                       31
<PAGE>   38
                 (a)      Completion of Schedules and Exhibits.  Except for the
         Debenture Agreement attached as Exhibit A and the Employment
         Agreements attached as Exhibits C-1 through C-3, the Parties
         acknowledge that at the time of the execution of this Agreement the
         schedules and exhibits will not be attached. Unimag and Scherer will
         proceed in good faith to finalize the form and content of such
         schedules and exhibits in a manner consistent with the terms and
         conditions of this Agreement and otherwise mutually acceptable to both
         Parties.  Upon finalizing the form and content of such schedules and
         exhibits they will be attached to and become a part of this Agreement
         as if they had been attached to this Agreement at the time of
         execution.

                 (b)      No Adverse Proceeding.  No temporary restraining
         order, preliminary or permanent injunction, or other order or decree
         which prevents the consummation of the Exchange or the other
         transactions contemplated by this Agreement shall have been issued and
         remain in effect, and no statute, rule, or regulation shall have been
         enacted by any state or federal government or governmental agency
         which would prevent the consummation of the Exchange or the other
         transactions contemplated by this Agreement.

                 (c)      Certain Approvals.  Unimag and Scherer each shall
         have filed any Notification and Report Forms and related materials
         that either such Party may be required to file with the Federal Trade
         Commission and the Antitrust Division of the United States Department
         of Justice under the HSR Act with respect to the Exchange, and all
         waiting periods applicable to the consummation of the Exchange under
         the HSR Act shall have expired or been terminated.

                 (d)      Other Governmental Approvals.  Any governmental or
         other approvals or reviews of this Agreement and the transactions
         contemplated by this Agreement required under any applicable laws,
         statutes, orders, rules, regulations, policies or guidelines
         promulgated thereunder, or any governance document of Unimag or
         Scherer shall have been received, except for any filings which Unimag
         must make with the Securities and Exchange Commission in connection
         with obtaining approval from Unimag's Shareholders of the Exchange and
         other transactions contemplated by this Agreement.

                 (e)      Escrow Closing of Certain Acquisitions. Scherer shall
         have received copies of the final form of the Stoll Acquisition
         Agreement, the Michiana Acquisition Agreement and the Scherer
         Companies Acquisition Agreements, all of which shall be of a form and
         content substantially similar to this Agreement, with the exception
         that certain of the Scherer Companies Acquisition Agreements shall be
         for the purchase and sale of assets. In addition, Unimag shall have
         consummated the escrow closings of the Stoll Acquisition, the Michiana
         Acquisition and the Scherer Companies Acquisition Agreements for
         Northern, Read-mor and OPD.

                 (f)      Tax Commentary.  Unimag shall have received a tax
         commentary, dated the Escrow Closing Date, of Arthur Andersen LLP, in
         form and substance satisfactory to





                                       32
<PAGE>   39
         Unimag, as to the qualification of the Exchange for Unimag as a
         tax-free exchange under Section 351 of the Code, and Unimag shall have
         delivered a copy of such commentary to Scherer.

                 (g)      Employment Agreements. Kenneth R. Bentley,
         Ronald E. Scherer, Jr., and Arthur C. Foster, Jr. shall have entered 
         into employment agreements with Scherer or Unimag in substantially 
         the form attached to this Agreement as Exhibits C-1, C-2 and C-3, and 
         such employment agreements shall be in full force and effect as of the
         Escrow Closing.

         Section 6.2      CONDITIONS TO OBLIGATIONS OF SCHERER AND THE SCHERER
SHAREHOLDERS TO COMPLETE THE ESCROW CLOSING.  The obligations of Scherer and
the Scherer Shareholders to complete the Escrow Closing and to consummate the
other transactions contemplated by this Agreement to be completed at the Escrow
Closing shall be subject to the fulfillment of all of the following conditions
unless waived by Scherer and the Scherer Shareholders in writing:

                 (a)      Representations and Warranties.  The representations
         and warranties of Unimag set forth in Article 3 of this Agreement
         shall be true and correct in all material respects as of the date of
         this Agreement and as of the Escrow Closing as though made at and as
         of the Escrow Closing.

                 (b)      Performance of Agreement.  Unimag shall have
         performed and observed in all material respects all covenants,
         agreements, obligations, and conditions to be performed or observed by
         them under this Agreement at or prior to the Escrow Closing.

                 (c)      Certificate.  Unimag shall have furnished Scherer and
         the Scherer Shareholders with a certificate dated the Escrow Closing
         Date signed by its chairman, president, or any vice president to the
         effect that the conditions set forth in Section 6.2(a) and Section
         6.2(b) have been satisfied.

                  (d)      Tax Commentary.  Scherer and the Scherer Shareholders
         shall have received the commentary dated the Escrow Closing Date, of
         Arthur Andersen, LLP., in form and substance satisfactory to Scherer
         and the Scherer Shareholders, as to the qualification of the Exchange
         for the Scherer Shareholders as a tax-free exchange under Section 351
         of the Code.

                 (e)      Opinion of Counsel.  Scherer and the Scherer
         Shareholders shall have received the legal opinion, dated the Escrow
         Closing Date, of Baker & Hostetler, counsel to Unimag, in
         substantially the form attached to this Agreement as Exhibit B.

                 (f)      Adverse Change and Condition.  There shall have been
         no material adverse change in the properties, assets, liabilities,
         business, results of operations,


                                       33
<PAGE>   40
         condition (financial or otherwise), or prospects of Unimag since the
         date of the 10-Q or of Michiana, the Stoll Companies or the Scherer
         Companies since June 30, 1996.

                 (g)      Unimag Shareholder Letters.       As of the date of
         this Agreement, shareholders of Unimag who have the right to vote more
         than 50% of the outstanding Unimag Shares intend to submit letters to
         Unimag indicating they intend to vote in favor of the Stoll
         Acquisition, the Michiana Acquisition,, the Scherer Acquisition, and
         the Scherer Companies Acquisitions at the Unimag shareholders meeting
         to be held for that purpose.  Copies of these letters will be provided
         to Scherer by Unimag prior to the Escrow Closing.

                 (h)      Due Diligence.  Scherer's completion of its due
diligence review of Unimag and September 20, 1996.

                 (i)      Other Documents.  Unimag shall have delivered the
following items to Scherer:

                          (i)   Unimag's articles of incorporation, certified by
                 the Ohio Secretary of State as of a date not more than ten days
                 prior to the Escrow Closing Date;

                          (ii)   A good standing certificate of Unimag, issued
                 by the Ohio Secretary of State as of a date not more than ten
                 days prior to the Escrow Closing Date;

                          (iii)  The code of regulations of Unimag, certified
                 by the secretary of Unimag on the Escrow Closing Date; and

                          (iv)   Resolutions of the directors of Unimag
                 approving, adopting, and authorizing this Agreement and the
                 transactions contemplated by this Agreement, certified by the
                 secretary of Unimag on the Escrow Closing Date.

         Section 6.3      CONDITIONS TO OBLIGATIONS OF UNIMAG TO COMPLETE THE
ESCROW CLOSING.  The obligations of Unimag to complete the Escrow Closing and
to consummate the other transactions contemplated by this Agreement to be
completed at the Escrow Closing shall be subject to the fulfillment of all of
the following conditions unless waived by Unimag in writing:

                  (a)     Representations and Warranties.  The representations
         and warranties of Scherer and the Scherer Shareholders set forth in
         Article 4 of this Agreement shall be true and correct in all material
         respects as of the date of this Agreement and as of the Escrow Closing
         as though made at and as of the Escrow Closing.

                 (b)      Performance of Agreement.  Scherer and the Scherer
         Shareholders shall have performed and observed in all material
         respects all covenants, agreements,





                                       34
<PAGE>   41
         obligations, and conditions to be performed or observed by them under
         this Agreement at or prior to the Escrow Closing.

                 (c)      Certificate.  Scherer shall have furnished Unimag
         with a certificate dated the Escrow Closing Date signed on its behalf
         by its chairman, president or any vice president to the effect that
         the conditions set forth in Section 6.3(a) and Section 6.3(b) have
         been satisfied.

                 (d)      Opinion of Counsel.  Unimag shall have received the
         legal opinion, dated the Escrow Closing Date, of Ruth Hunter Smith,
         Esq., counsel to Scherer and the Scherer Shareholders, substantially
         in the form attached to this Agreement as Exhibit D.

                 (e)      Books and Records.  Scherer shall have delivered to
         Unimag all corporate books and records and other materials of Scherer,
         including without limitation stock books and ledgers, minute books,
         bank account lists, tax returns, and financial and operational records
         and materials.

                 (f)      Third Party Consents.  Unimag shall have received all
         necessary customer, vendor, and other third party consents and
         approvals of this Agreement and the transactions contemplated by this
         agreement

                 (g)      Adverse Change and Condition.  There shall have been
         no material adverse change in the properties, assets, liabilities,
         business, results of operations, condition (financial or otherwise) or
         prospects of Scherer from that reflected in the Compiled Statements.

                 (h)      Other Documents.  Scherer shall have delivered the
         following items to Unimag:

                          (i)     Scherer's articles of incorporation,
                 certified by the Delaware Secretary of State as of a date not
                 more than ten days prior to the Escrow Closing Date;

                          (ii)    A good standing certificate of Scherer,
                 issued by the Delaware Secretary of State as of a date not
                 more than ten days prior to the Escrow Closing Date;

                          (iii)   The code of regulations of Scherer, certified
                 by the secretary of Scherer on the Escrow Closing Date; and

                          (iv)    The resolutions of the shareholders and
                 directors of Scherer approving, adopting, and authorizing this
                 Agreement and the transactions contemplated by this Agreement,
                 certified by the secretary of Scherer on the Escrow Closing
                 Date.





                                       35
<PAGE>   42
                 (i)      Due Diligence.  Unimag's completion of its due
         diligence review with results satisfactory to Unimag on or before
         September 20, 1996.

         Section 6.4      DOCUMENT ESCROW AGREEMENT; UNIMAG SHAREHOLDER
APPROVAL.  Upon the satisfaction or waiver of all of the conditions set forth in
Sections 6.1, 6.2, and 6.3, the Parties shall hold the Escrow Closing at which
the Parties and Baker & Hostetler shall execute and deliver the document escrow
agreement in the form attached to this Agreement as Exhibit E (the "Document
Escrow Agreement").  The Document Escrow Agreement shall provide, among other
things, that at the Escrow Closing this Agreement and all of the Additional
Documents shall be deposited with Baker & Hostetler to be held pursuant to the
terms of the Document Escrow Agreement and that upon the escrow closing of
certain acquisitions and the approval of the Exchange by Unimag's shareholders,
this Agreement and the Additional Documents shall be released and delivered to
the appropriate Party at the Closing and the Exchange and other transactions
contemplated by this Agreement shall be consummated.

         Section 6.5      MUTUAL CONDITIONS TO CONSUMMATE THE EXCHANGE.  Upon
the execution and delivery of the Document Escrow Agreement, the obligation of
each of the Parties to consummate the Exchange and the other transactions
contemplated by this Agreement shall be subject to the fulfillment of both of
the following conditions:

                 (a)      Escrow Closing of Stoll, Michiana and the Remaining
         Scherer Companies Acquisitions.  Unimag shall have consummated the
         escrow closings of Stoll, Michiana and all of the other Scherer
         Companies Acquisitions (except for the escrow closing for the
         acquisition of Northern, OPD and Read-mor which were closed into
         escrow prior to the Escrow Closing under this Agreement).  Such escrow
         closings shall be completed no later than September 28, 1996, unless
         such date is extended by written agreement of the parties, and shall
         be substantially similar to the Escrow Closing under this Agreement.

                 (b)      Unimag Shareholder Approval.  The Exchange, the
         Michiana Acquisition, the Stoll Acquisition and the Scherer Companies
         Acquisitions shall have been approved by the affirmative vote of the
         shareholders of Unimag to the extent such approval is required by the
         provisions of Ohio Revised Code Chapter 1701 and Unimag's articles of
         incorporation.

                                     ARTICLE 7 
                              TERMINATION AND AMENDMENT

         Section 7.1      TERMINATION.

                 (a)      Termination by Scherer and the Scherer Shareholders.
         This Agreement may be terminated and canceled prior to the Closing by
         Scherer and the Scherer Shareholders if: (i) (A) any of the
         representations or warranties of Unimag contained in


                                       36
<PAGE>   43
         this Agreement shall prove to be inaccurate in any material respect,
         or any covenant, agreement, obligation, or condition to be performed
         or observed by Unimag under this Agreement has not been performed or
         observed in any material respect at or prior to the time specified in
         this Agreement, and (B) such inaccuracy or failure shall not have been
         cured within 15 business days after receipt by Unimag of written
         notice of such occurrence from Scherer and the Scherer Shareholders;
         (ii) any permanent injunction or other order of a court or other
         competent authority preventing consummation of the Exchange or any
         other transaction contemplated by this Agreement shall have become
         final and nonappealable; (iii) so long as Scherer and the Scherer
         Shareholders are not in material breach of any representation,
         warranty, covenant, or agreement, if the Escrow Closing has not
         occurred on or before September 28, 1996; or (iv) so long as Scherer
         and the Scherer Shareholders are not in material breach of any
         representation, warranty, covenant, or agreement, if the Closing has
         not occurred on or before December 31, 1996.

                 (b)      Termination by Unimag.  This Agreement may be
         terminated and canceled at any time prior to the Closing by Unimag if:
         (i) (A) any of the representations or warranties of Scherer or any
         Scherer Shareholder contained in this Agreement shall prove to be
         inaccurate in any material respect, or any covenant, agreement,
         obligation, or condition to be performed or observed by Scherer or any
         Scherer Shareholder under this Agreement has not been performed or
         observed in any material respect at or prior to the time specified in
         this Agreement, and (B) such inaccuracy or failure shall not have been
         cured within 15 business days after receipt by Scherer and the Scherer
         Shareholders of written notice of such occurrence from Unimag; (ii)
         any permanent injunction or other order of a court or other competent
         authority preventing consummation of the Exchange or any other
         transaction contemplated by this Agreement shall have become final and
         nonappealable; (iii) so long as Unimag is not in material breach of
         any representation, warranty, covenant, or agreement, if the Escrow
         Closing has not occurred on or before September 28, 1996; or (iv) so
         long as Unimag is not in material breach of any representation,
         warranty, covenant, or agreement, if the Closing has not occurred on
         or before December 31, 1996.

         Section 7.2      AMENDMENT.  This Agreement may be amended by the
Parties, by action taken or authorized by their respective boards of directors
(to the extent such action or authorization is required by law), at any time
before or after adoption of this Agreement by the Scherer Shareholders and
Unimag Shareholders, but, after such adoption, no amendment shall be made which
by law requires further adoption by the Scherer Shareholders or Unimag
Shareholders without such further adoption.  Notwithstanding the foregoing,
this Agreement may not be amended except by an instrument in writing signed by
each of the Parties.

         Section 7.3      EXTENSION; WAIVER.  At any time prior to the Escrow
Closing or Closing, as the case may be, Unimag (with respect to Scherer and the
Scherer Shareholders) and Scherer (with respect to Unimag) may, to the extent
legally allowed: (a) extend the time for the performance of any of the
obligations or other acts of such Party; (b) waive any inaccuracies in the





                                       37
<PAGE>   44
representations and warranties contained in this Agreement or in any document
delivered pursuant hereto; or (c) waive compliance with any of the agreements
or conditions contained in this Agreement.  Any agreement on the part of a
Party to any such extension or waiver shall be valid only if set forth in a
written instrument signed by such Party.

                                   ARTICLE 8
                                INDEMNIFICATION

         Section 8.1      SURVIVAL OF REPRESENTATIONS, WARRANTIES, COVENANTS,
AND AGREEMENTS.

                 (a)      Notwithstanding any investigation conducted at any
         time with regard thereto by or on behalf of any Party, all
         representations, warranties, covenants and agreements of Scherer, the
         Scherer Shareholders and Unimag in this Agreement and in the Document
         Escrow Agreement shall survive the execution, delivery, and
         performance of this Agreement and the Document Escrow Agreement.  All
         representations and warranties of the Parties set forth in this
         Agreement and in the Document Escrow Agreement shall be deemed to have
         been made again by them at and as of the Escrow Closing.

                 (b)      As used in this Article 8, any reference to a
         representation, warranty, covenant, or agreement contained in any
         section of this Agreement shall include the Schedule relating to such
         section.


         Section 8.2      INDEMNIFICATION BY SCHERER SHAREHOLDERS.

                 (a)      Subject to the provisions of this Section 8.2 and of
         Section 8.4, below, the Scherer Shareholders, jointly and severally,
         shall indemnify and hold harmless Unimag from and against any and all
         losses, liabilities, damages, demands, claims, suits, actions,
         judgments or causes of action, assessments, costs and expenses,
         including without limitation interest, penalties, reasonable
         attorneys' fees, any and all reasonable expenses incurred in
         investigating, preparing, or defending against any litigation,
         commenced or threatened, or any claim whatsoever, and any and all
         amounts paid in settlement of any claim or litigation (collectively,
         "Damages"), asserted against, resulting to, imposed upon, or incurred
         or suffered by Unimag, directly or indirectly, as a result of or
         arising from any material inaccuracy in or breach of any of the
         representations, warranties, covenants, or agreements made by the
         Scherer Shareholders in this Agreement or the Document Escrow
         Agreement (collectively, "Indemnifiable Scherer Claims").

                 (b)      Unimag shall be deemed to have suffered Damages
         arising out of or resulting from the matters referred to in Section
         8.2(a), above, if the same shall be suffered by any parent,
         subsidiary, or affiliate of Unimag.


                                       38
<PAGE>   45
                 (c)      The Scherer Shareholders may satisfy any obligation
         of indemnification under this Article 8 by delivery of Unimag Shares
         to Unimag with a value equal to the amount of the payment being
         satisfied.  For purposes of this Section 8.2(c), Unimag Shares shall
         be valued at the greater of (i) $1.50 per share, or (ii) their market
         value at the time the indemnification obligation has been finally
         established.

                 (d)      Notwithstanding anything contained in this Agreement
         to the contrary, the collective indemnification obligations of the
         Scherer Shareholders as a group under this Agreement shall never
         exceed, in the aggregate, the sum of $22,450 and no single
         Scherer Shareholder shall have any indemnification obligation in
         excess of the total consideration received by such Scherer Shareholder
         in exchange for his or her Scherer Shares.

         Section 8.3      INDEMNIFICATION BY UNIMAG.

                 (a)      Unimag shall indemnify and hold harmless each of the
         Scherer Shareholders from and against any Damages asserted against,
         resulting to, imposed upon, or incurred or suffered by any of the
         Scherer Shareholders, directly or indirectly, as a result of or
         arising from any (i) material inaccuracy in or breach or
         nonfulfillment of any of the representations, warranties, covenants,
         or agreements made by Unimag in this Agreement or the Document Escrow
         Agreement, (ii) subject to the limitations set forth in Section
         8.3(c), below, any and all claims, liabilities or obligations arising
         out of the operation of the business of Scherer after the Escrow
         Closing Date, or (iii) any and all claims, liabilities and obligations
         arising out of any failure by Unimag to pay, following the Escrow
         Closing Date, any liability of Scherer disclosed on the June 30th
         Balance Sheet or to pay any amount or perform any obligation under any
         of the Contracts, (collectively, "Indemnifiable Unimag Claims" and,
         together with Indemnifiable Scherer Claims, the "Indemnifiable
         Claims").

                 (b)      Unimag shall satisfy any obligation of indemnification
         under this Article 8 in cash.

                 (c)      Notwithstanding anything contained in this Agreement
         to the contrary, the Scherer Shareholders hereby acknowledge that
         Unimag shall not be liable to the Scherer Shareholders, under this
         Article 8 or any other provision of this Agreement, for any claims,
         liabilities, or obligations arising out of the operation of the
         business of Scherer prior to the Escrow Closing Date, if such claim,
         liability, or obligation is caused by or results from any
         Indemnifiable Scherer Claim.

         Section 8.4      LIMITATIONS ON INDEMNIFICATION.  Rights to
indemnification under this Article 8 are subject to the following limitations:


                                       39
<PAGE>   46
                 (a)      For purposes of this Article 8, all Damages shall be
         computed net of any insurance coverage which reduces the Damages that
         would otherwise be sustained; provided that in all cases the timing of
         the receipt or realization of insurance proceeds shall be taken into
         account in determining the amount of reduction of Damages.

                 (b)      Subject to the provisions of Section 8.4(c), below,
         Unimag shall not be entitled to indemnification hereunder with respect
         to an Indemnifiable Claim or Claims unless the aggregate amount of
         Damages with respect to such Indemnifiable Claim or Claims exceeds
         $2,245.  Once Unimag's Damages exceeds $2,245 in the aggregate,
         Unimag shall only be entitled to be indemnified to the extent of such
         Damages in excess of such initial $2,245 of Damages.

                 (c)      Notwithstanding and in lieu of the provisions of
         Section 8.4(b), above, Unimag shall not be entitled to indemnification
         with respect to an Indemnifiable Claim or Claims resulting from a
         breach of the representations and warranties contained in the last
         paragraph of Section 4.15 unless the aggregate amount of Damages with
         respect to such Indemnifiable Claim or Claims exceeds $1,000.  Once
         Unimag's Damages for any such breach exceeds $1,000 in the
         aggregate, Unimag shall only be entitled to be indemnified to the
         extent of such Damages in excess of such initial $1,000 of Damages.

                 (d)      The obligations of indemnity under this Article 8
         with respect to any indemnifiable claim shall terminate two years
         after the Escrow Closing Date.

                 (e)      If, prior to the termination of the obligation to
         indemnify, written notice of an Indemnifiable Claim is given by Unimag
         or any of the Scherer Shareholders, as the case may be (an
         "Indemnified Party") to the other Party or Parties, as the case may be
         (the "Indemnifying Party"), or a suit or action based upon an alleged
         Indemnifiable Claim is commenced against the Indemnifying Party, the
         Indemnified Party shall not be precluded from pursuing such
         Indemnifiable Claim (whether through the courts or otherwise) by
         reason of the termination of the obligation of indemnity as described
         in Section 8.4(d) above.

         Section 8.5      PROCEDURE FOR INDEMNIFICATION WITH RESPECT TO THIRD
PARTY CLAIMS.

                 (a)      If an Indemnified Party determines to seek
         indemnification under this Article 8 from an Indemnifying Party with
         respect to Indemnifiable Claims resulting from the assertion of
         liability by third parties, the Indemnified Party shall give written
         notice to the Indemnifying Party, which notice shall set forth such
         material information with respect to such Indemnifiable Claim as is
         then reasonably available to the Indemnified Party.  If any such
         liability is asserted against the Indemnified Party and the
         Indemnified Party notifies the Indemnifying Party of such liability,
         the Indemnifying Party shall be entitled, if they so elect by written
         notice delivered to the Indemnified Party within 10 days after
         receiving the Indemnified Party's notice, to assume the defense of
         such asserted


                                       40
<PAGE>   47
         liability with counsel reasonably satisfactory to the Indemnified
         Party.  Notwithstanding the foregoing:  (i) the Indemnified Party
         shall have the right to employ its own counsel in any such case, but
         the fees and expenses of such counsel shall be payable by the
         Indemnified Party; (ii) the Indemnified Party shall not have any
         obligation to give any notice of any assertion of liability by a third
         party unless such assertion is in writing; and (iii) the rights of the
         Indemnified Party to be indemnified in respect of Indemnifiable Claims
         resulting from the assertion of liability by third parties shall not
         be adversely affected by its failure to give notice pursuant to the
         foregoing provisions unless, and, if so, only to the extent that, the
         Indemnifying Party is prejudiced by such failure.  With respect to any
         assertion of liability by a third party that results in an
         Indemnifiable Claim, the Parties shall make available to each other
         all relevant information in their possession which is material to any
         such assertion.

                 (b)      In the event that the Indemnifying Party fails to
         assume the defense of the Indemnified Party against any such
         Indemnifiable Claim, within 15 days after receipt of the Indemnified
         Party's notice of such Indemnifiable Claim, the Indemnified Party
         shall have the right to defend, compromise, or settle such
         Indemnifiable Claim on behalf, for the account, and at the risk of the
         Indemnifying Party.

                 (c)       Notwithstanding anything in this Section 8.5 to the
         contrary, (i) if there is a reasonable probability that an
         Indemnifiable Claim may materially and adversely affect the
         Indemnified Party, including without limitation any of its
         subsidiaries or affiliates (other than as a result of money damages or
         other money payments), then the Indemnified Party shall have the
         right, at the cost and expense of the Indemnifying Party, to defend,
         compromise, or settle such Indemnifiable Claim; and (ii) the
         Indemnifying Party shall not, without the Indemnified Party's prior
         written consent, settle or compromise any Indemnifiable Claim or
         consent to entry of any judgment in respect of any Indemnifiable Claim
         unless such settlement, compromise, or consent includes as an
         unconditional term the giving by the claimant or the plaintiff to the
         Indemnified Party (and its subsidiaries and affiliates) a release from
         all liability in respect of such Indemnifiable Claim.

         Section 8.6      PROCEDURE FOR INDEMNIFICATION WITH RESPECT TO
NON-THIRD PARTY CLAIMS.  In the event that the Indemnified Party asserts the
existence of an Indemnifiable Claim giving rise to Damages (but excluding
Indemnifiable Claims resulting from the assertion of liability by third
parties), it shall give written notice to the Indemnifying Party specifying the
nature and amount of the Indemnifiable Claim asserted.  If the Indemnifying
Party, within 15 days after the mailing of such notice by the Indemnified
Party, has not given written notice to the Indemnified Party announcing its
intent to contest such assertion by the Indemnified Party, such assertion shall
be deemed accepted and the amount of Indemnifiable Claim shall be deemed a
valid Indemnifiable Claim.  In the event, however, that the Indemnifying Party
contests the assertion of an Indemnifiable Claim by giving such written notice
to the Indemnified Party within such 15-day period, then if the Parties, acting
in good faith, cannot reach agreement with respect to such Indemnifiable Claim
within 10 days after such notice, the contested assertion of the claim shall be
resolved by arbitration.  Such dispute shall be submitted to arbitration by a
panel of three





                                       41
<PAGE>   48
disinterested arbitrators.  The panel shall be composed of one arbitrator
appointed by the Indemnified Party, one appointed by the Indemnifying Party,
and the third, who shall be an attorney admitted to practice in the State of
Ohio who has experience in periodical distribution, shall be appointed by the
mutual agreement of the two arbitrators chosen by the Indemnified Party and the
Indemnifying Party.  The panel shall sit in Columbus, Ohio, and its procedures
shall be governed by the Ohio Arbitration Act contained in Chapter 2711 of the
Ohio Revised Code.  The rules of civil procedure with respect to depositions
and requests for production of documents applicable in Ohio common pleas courts
shall apply.  A decision in any such arbitration shall apply both to the
particular question submitted and to all similar questions arising thereafter.
The determination made shall be final and binding and conclusive on the Parties
and the amount of the Indemnifiable Claim, if any, determined to exist shall be
a valid Indemnifiable Claim.  Each Party shall pay its own legal, accounting,
and other fees in connection with such a contest; provided that if the
contested claim is referred to and ultimately determined by arbitration, the
legal, auditing, and other fees of the prevailing Party and the fees and
expenses of any arbitrator shall be borne by the nonprevailing Party.

         Section 8.7      RIGHT OF SETOFF.  If (a) after following the
procedures set forth in Section 8.5 or Section 8.6, as the case may be, a
Party's right to be indemnified for an Indemnifiable Claim has been duly
established and (b) the Damages associated with such Indemnifiable Claim have
not been paid by the Indemnifying Party to the Indemnified Party within 30 days
thereafter, then, in addition to its other rights under this Agreement, the
Indemnified Party shall have the right to setoff any amounts owing to the
Indemnifying Party by the Indemnified Party against any amounts owing to the
Indemnified Party by the Indemnifying Party, whether pursuant to this Agreement
(including taking into consideration the amount of such Indemnifiable Claim in
determining the amount of the valuation adjustment under Section 2.1(b)), the
Unimag Debentures, or the Additional Documents.

                                   ARTICLE  9
                                 MISCELLANEOUS

         Section 9.1      NOTICES.  All notices and other communications under
this Agreement to any Party shall be in writing and shall be deemed given when
delivered personally, by facsimile (which is confirmed), mailed by registered
or certified mail (return receipt requested) to that Party at the address for
that Party (or at such other address for such Party as such Party shall have
specified in notice to the other Parties), or delivered to Federal Express,
United Parcel Service, or any other nationally recognized express delivery
service for delivery to that Party at that address:

                 (a)      If to Unimag:





                                       42
<PAGE>   49
                                  United Magazine Company
                                  5131 Post Road
                                  Dublin, Ohio 43017
                                  Attention:  Ronald E. Scherer, Chairman
                                  Facsimile No.:  (614) 792-2029

                                  with a copy to:

                                  Baker & Hostetler
                                  65 East State Street, Suite 2100
                                  Columbus, Ohio 43215
                                  Attention:  Robert M. Kincaid, Esq.
                                  Facsimile No.:  (614) 462-2616

                 (b)      If to Scherer:

                                  The Scherer Companies
                                  5131 Post Road
                                  Dublin, Ohio 43017
                                  Attention:  David B. Thompson, Chairman
                                  Facsimile No. (614) 792-2029

                                  with a copy to:

                                  Ruth Hunter Smith, Esq.
                                  5131 Post Road
                                  Dublin, Ohio 43017
                                  Facsimile No. (614) 792-2029

                 (c)      If to the Scherer Shareholders:

                                  Ronald E. Scherer
                                  5131 Post Road
                                  Dublin, Ohio 43017

                                  Linda S. Talbott
                                  5131 Post Road
                                  Dublin, Ohio 43017

                                  Ted Rysz





                                       43
<PAGE>   50
                                  160 Lincoln Hill Drive
                                  Battle Creek, Michigan 49015

                 Section 9.2      NON-WAIVER.  No failure by any Party to
         insist upon strict compliance with any term or provision of this
         Agreement, to exercise any option, to enforce any right, or to seek
         any remedy upon any default of any other Party shall affect, or
         constitute a waiver of, any other Party's right to insist upon such
         strict compliance, exercise that option, enforce that right, or seek
         that remedy with respect to that default or any prior,
         contemporaneous, or subsequent default.  No custom or practice of the
         Parties at variance with any provisions of this Agreement shall affect
         or constitute a waiver of, any Party's right to demand strict
         compliance with all provisions of this Agreement.

                 Section 9.3      GENDERS AND NUMBERS.  Where permitted by the
         context, each pronoun used in this Agreement includes the same pronoun
         in other genders and numbers, and each noun used in this Agreement
         includes the same noun in other numbers.

                 Section 9.4      HEADINGS.  The headings of the various
         articles and sections of this Agreement are not part of the context of
         this Agreement, are merely labels to assist in locating such articles
         and sections, and shall be ignored in construing this Agreement.

                 Section 9.5      COUNTERPARTS.  This Agreement may be executed
         in multiple counterparts, each of which shall be deemed to be an
         original, but all of which taken together shall constitute one and the
         same Agreement.

                 Section 9.6      ENTIRE AGREEMENT.  This Agreement (including
         all exhibits, schedules, and other documents referred to in this
         Agreement, all of which are hereby incorporated herein by reference)
         constitutes the entire agreement and supersedes all prior agreements
         and understandings, both written and oral, among the Parties with
         respect to the subject matter of this Agreement.

                 Section 9.7      NO THIRD PARTY BENEFICIARIES.  Nothing
         contained in this Agreement, expressed or implied, is intended or
         shall be construed to confer upon or give to any person, firm,
         corporation, or other entity, other than the Parties, any rights,
         remedies, or other benefits under or by reason of this Agreement.

                 Section 9.8      GOVERNING LAW.  This Agreement shall be
         governed by and construed in accordance with the laws of the State of
         Ohio without regard to principles of conflicts of law.

                 Section 9.9      BINDING EFFECT; ASSIGNMENT.  This Agreement
         shall be binding upon, inure to the benefit of and be enforceable by
         and against the Parties and their respective





                                       44
<PAGE>   51
         heirs, personal representatives, successors, and assigns.  Neither
         this Agreement nor any of the rights, interests, or obligations under
         this Agreement shall be transferred or assigned by any of the Parties
         without the prior written consent of the other Parties.

                 Section 9.10     EXPENSES.  Except as otherwise specifically
         provided in this Agreement:  (a) Unimag shall pay its costs and
         expenses associated with the transactions contemplated by this
         Agreement, including without limitation the fees and expenses of its
         legal counsel, independent public accountants, and other financial
         advisors; (b) the Scherer Shareholders shall pay their own costs and
         expenses associated with this Agreement, including without limitation
         the fees and expenses of their legal counsel, accountants, and
         financial advisors; and (c) all such costs and expenses incurred by
         Scherer in connection with this Agreement and the transactions
         contemplated hereby shall be accrued and expensed, or otherwise
         accounted for, so that such costs and expenses (if not paid prior to
         June 30, 1996) will be taken into consideration when determining the
         Tangible Net Worth of Scherer pursuant to Section 2.1(b).

                 Section 9.11     PUBLIC ANNOUNCEMENTS.  Neither Scherer nor
         any Scherer Shareholder shall, without the prior written consent of
         Unimag, make any public announcement or statement with respect to the
         transactions contemplated in this Agreement. The provisions of this
         section are subject to each Party's obligation to comply with
         applicable requirements of the federal or state securities laws or any
         governmental order or regulation.

                 Section 9.12     SEVERABILITY.  With respect to any provision
         of this Agreement finally determined by a court of competent
         jurisdiction to be unenforceable, such court shall have jurisdiction
         to reform such provision so that it is enforceable to the maximum
         extent permitted by applicable law, and the Parties shall abide by
         such court's determination.  In the event that any provision of this
         Agreement cannot be reformed, such provision shall be deemed to be
         severed from this Agreement, but every other provision of this
         Agreement shall remain in full force and effect.

                                  UNITED MAGAZINE COMPANY

                                  By  /s/RONALD E. SCHERER
                                      __________________________
                                      Ronald E. Scherer, Chairman

                                  THE SCHERER COMPANIES


                                       45
<PAGE>   52
                                  By /s/DAVID B. THOMPSON
                                     __________________________________
                                     David B. Thompson, Chairman

                                  THE SCHERER SHAREHOLDERS:
                                    
                                  /s/RONALD E. SCHERER
                                  ____________________________________
                                  RONALD E. SCHERER


                                  /s/LINDA S. TALBOTT
                                  ____________________________________
                                  LINDA S. TALBOTT


                                  /s/TED RYSZ
                                  ____________________________________
                                  TED RYSZ


                                       46
<PAGE>   53
                               INDEX OF SCHEDULES

Schedule 1.1              Control Group

Schedule 2.1(b)           Certain Generally Accepted Accounting Principles

Schedule 3.3              Agreements to Issue Unimag Shares

Schedule 3.5              Litigation

Schedule 4.1              Qualification as Foreign Corporation

Schedule 4.2              Scherer Shareholders

Schedule 4.3              Restrictions on Scherer Shares

Schedule 4.5              Consents and Approvals

Schedule 4.7              Undisclosed Liabilities

Schedule 4.8              Absence of Certain Changes

Schedule 4.9              Taxes

Schedule 4.10             Compliance with Law

Schedule 4.11             Proprietary Rights

Schedule 4.12             Restrictive Documents and Laws

Schedule 4.13             Insurance

Schedule 4.14             Bank Accounts

Schedule 4.15             Properties

Schedule 4.17             Legal Proceedings

Schedule 4.18             Employee Benefit Plans (Schedules (a) through (j))

Schedule 4.19             Contracts





                                      -47-
<PAGE>   54
Schedule 4.20             Accounts Receivable

Schedule 4.21             Conflicts or Defaults

Schedule 4.23             Employees and Compensation

Schedule 4.24             Labor Relations

Schedule 4.25             Customers and Suppliers

Schedule 4.26             Special Terms to Customers

Schedule 5.2(a)           Employment Arrangements





                                      -48-
<PAGE>   55
                               INDEX OF EXHIBITS

Exhibit A                 Debenture Agreement

Exhibit B                 Opinion of Baker & Hostetler

Exhibit C-1               Form of Employment Agreement with

Exhibit C-2               Form of Employment Agreement with

Exhibit C-3               Form of Employment Agreement with

Exhibit D                 Opinion of Ruth Hunter Smith, Esq.

Exhibit E                 Document Escrow Agreement





                                      -49-

<PAGE>   1





                     STOCK TRANSFER AND EXCHANGE AGREEMENT

                                     AMONG

                            UNITED MAGAZINE COMPANY,

                           READ-MOR BOOK STORES, INC.

                                      AND

             ALL OF THE SHAREHOLDERS OF READ-MOR BOOK STORES, INC.


                                             EFFECTIVE DATE:  AUGUST 2, 1996
<PAGE>   2
                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                          Page
                                                                          ----
<S>                                                                         <C>
ARTICLE 1      EXCHANGE . . . . . . . . . . . . . . . . . . . . . . . . .    1

     Section 1.1        Exchange  . . . . . . . . . . . . . . . . . . . .    1
     Section 1.2        Escrow Closing; Closing . . . . . . . . . . . . .    2

ARTICLE 2      EXCHANGE OF CAPITAL STOCK AND DEBENTURES . . . . . . . . .    2

     Section 2.1        Exchange of Capital Stock . . . . . . . . . . . .    2
               (a)      Outstanding Read-mor Shares . . . . . . . . . . .    2
               (b)      Valuation Adjustment  . . . . . . . . . . . . . .    2
               (c)      Read-mor Treasury Shares  . . . . . . . . . . . .    4

     Section 2.2        Exchange of Certificates; Issuance of Shares
                        and Debentures  . . . . . . . . . . . . . . . . . .  4
               (a)      Delivery of Read-mor Share Certificates . . . . .    5
               (b)      Issuance of Unimag Shares . . . . . . . . . . . .    5
               (c)      Issuance of Unimag Debentures . . . . . . . . . .    5
               (d)      Distributions with Respect to Unexchanged Shares     5
               (e)      Unimag Shares to be Restricted Securities . . . .    5

ARTICLE 3      REPRESENTATIONS AND WARRANTIES
               OF UNIMAG  . . . . . . . . . . . . . . . . . . . . . . . .    6

     Section 3.1        Organization and Standing . . . . . . . . . . . .    6
     Section 3.2        Corporate Power and Authority . . . . . . . . . .    6
     Section 3.3        Capitalization of Unimag  . . . . . . . . . . . .    7
     Section 3.4        Conflicts; Consents; and Approvals  . . . . . . .    7
     Section 3.5        Litigation  . . . . . . . . . . . . . . . . . . .    8
     Section 3.6        Brokerage and Finder's Fees . . . . . . . . . . .    8
     Section 3.7        Unimag 10-K and 10-Q  . . . . . . . . . . . . . .    8
     Section 3.8        Taxes . . . . . . . . . . . . . . . . . . . . . .    9
     Section 3.9        Undisclosed Liabilities . . . . . . . . . . . . .    9
     Section 3.10       Compliance With Law . . . . . . . . . . . . . . .    9
     Section 3.11       No Material Adverse Change  . . . . . . . . . . .    9
     Section 3.12       Section 351 Exchange  . . . . . . . . . . . . . .    9

ARTICLE 4      REPRESENTATIONS AND WARRANTIES OF
               READ-MOR BOOK STORES, INC. AND THE READ-MOR
               SHAREHOLDERS . . . . . . . . . . . . . . . . . . . . . . .   10

</TABLE>


                                       i
<PAGE>   3
<TABLE>
<S>                                                                         <C>
     Section 4.1        Organization and Standing . . . . . . . . . . . .   10
     Section 4.2        Capitalization and Security
                        Holders; Subsidiaries . . . . . . . . . . . . . .   10
     Section 4.3        Ownership of Shares and Authority . . . . . . . .   11
     Section 4.4        Corporate Power and Authority . . . . . . . . . .   11
     Section 4.5        Consents and Approvals  . . . . . . . . . . . . .   11
     Section 4.6        Financial Statements  . . . . . . . . . . . . . .   12
     Section 4.7        Undisclosed Liabilities . . . . . . . . . . . . .   12
     Section 4.8        Absence of Certain Changes  . . . . . . . . . . .   12
     Section 4.9        Taxes . . . . . . . . . . . . . . . . . . . . . .   14
     Section 4.10       Compliance with Law . . . . . . . . . . . . . . .   15
     Section 4.11       Proprietary Rights  . . . . . . . . . . . . . . .   15
     Section 4.12       Restrictive Documents or Laws . . . . . . . . . .   17
     Section 4.13       Insurance . . . . . . . . . . . . . . . . . . . .   17
     Section 4.14       Bank Accounts, Depositories; Powers of Attorney .   17
     Section 4.15       Title to and Condition of Properties  . . . . . .   17
     Section 4.16       Brokers and Finders . . . . . . . . . . . . . . .   19
     Section 4.17       Legal Proceedings.  . . . . . . . . . . . . . . .   19
     Section 4.18       ERISA . . . . . . . . . . . . . . . . . . . . . .   19
     Section 4.19       Contracts . . . . . . . . . . . . . . . . . . . .   22
     Section 4.20       Accounts Receivable . . . . . . . . . . . . . . .   23
     Section 4.21       No Conflict or Default  . . . . . . . . . . . . .   23
     Section 4.22       Books of Account; Records . . . . . . . . . . . .   23
     Section 4.23       Officers, Employees, and Compensation . . . . . .   23
     Section 4.24       Labor Relations . . . . . . . . . . . . . . . . .   24
     Section 4.25       Customers and Suppliers . . . . . . . . . . . . .   24
     Section 4.26       Special Terms; Product Warranties . . . . . . . .   24
     Section 4.27       Business of Read-mor  . . . . . . . . . . . . . .   25
     Section 4.28       Investment Representation . . . . . . . . . . . .   25
     Section 4.29       Section 351 Exchange  . . . . . . . . . . . . . .   25

ARTICLE 5      COVENANTS OF THE PARTIES . . . . . . . . . . . . . . . . .   25

     Section 5.1        Mutual Covenants  . . . . . . . . . . . . . . . .   25
               (a)      General . . . . . . . . . . . . . . . . . . . . .   25
               (b)      HSR Filings . . . . . . . . . . . . . . . . . . .   26
               (c)      Other Governmental Matters  . . . . . . . . . . .   26
               (d)      Tax-Free Treatment  . . . . . . . . . . . . . . .   26

</TABLE>


                                       ii
<PAGE>   4
<TABLE>
<S>                                                                         <C>
     Section 5.2        Covenants of Read-mor and the
                        Read-mor Shareholders . . . . . . . . . . . . . .   26
               (a)      Conduct of Business . . . . . . . . . . . . . . .   26
               (b)      Exclusive Rights  . . . . . . . . . . . . . . . .   28
               (c)      Access to Records and Other Due Diligence . . . .   28
               (d)      Disclosures . . . . . . . . . . . . . . . . . . .   29
               (e)      Employee Retention  . . . . . . . . . . . . . . .   29
               (f)      Dividends and Distributions . . . . . . . . . . .   29
               (g)      Notices of Certain Events . . . . . . . . . . . .   29
               (h)      Title Evidence  . . . . . . . . . . . . . . . . .   29
               (i)      Compiled Financial Statements . . . . . . . . . .   30
               (j)      Noncompetition  . . . . . . . . . . . . . . . . .   30
     Section 5.3        Covenants of Unimag . . . . . . . . . . . . . . .   31
               (a)      Conduct of Unimag's Business  . . . . . . . . . .   31
               (b)      Joint Operations of Unimag and Read-mor . . . . .   31
               (c)      Consummation of Acquisitions  . . . . . . . . . .   31
               (d)      Confidential Information  . . . . . . . . . . . .   32

ARTICLE 6      CONDITIONS . . . . . . . . . . . . . . . . . . . . . . . .   32

     Section 6.1        Mutual Conditions to Escrow Closing . . . . . . .   32
               (a)      Completion of Schedules and Exhibit . . . . . . .   32
               (b)      No Adverse Proceeding . . . . . . . . . . . . . .   32
               (c)      Certain Approvals . . . . . . . . . . . . . . . .   32
               (d)      Other Governmental Approvals  . . . . . . . . . .   33
               (e)      Escrow Closing of Certain Acquisitions  . . . . .   33
               (f)      Tax Commentary  . . . . . . . . . . . . . . . . .   33

     Section 6.2        Conditions to Obligations of Read-mor and the
                        Read-mor Shareholders to Complete
                        the Escrow Closing  . . . . . . . . . . . . . . .   33
               (a)      Representations and Warranties  . . . . . . . . .   33
               (b)      Performance of Agreement  . . . . . . . . . . . .   33
               (c)      Certificate . . . . . . . . . . . . . . . . . . .   33
               (d)      Opinion of Counsel  . . . . . . . . . . . . . . .   34
               (e)      Adverse Change and Condition  . . . . . . . . . .   34
               (f)      Unimag Shareholder Letters  . . . . . . . . . . .   34
               (g)      Due Diligence . . . . . . . . . . . . . . . . . .   34
               (h)      Other Documents . . . . . . . . . . . . . . . . .   34
</TABLE>


                                      iii
<PAGE>   5
<TABLE>
<S>                     <C>
     Section 6.3        Conditions to Obligations of Unimag to Complete
                        the Escrow Closing  . . . . . . . . . . . . . . .   34
               (a)      Representations and Warranties  . . . . . . . . .   35
               (b)      Performance of Agreement  . . . . . . . . . . . .   35
               (c)      Certificate . . . . . . . . . . . . . . . . . . .   35
               (d)      Opinion of Counsel  . . . . . . . . . . . . . . .   35
               (e)      Books and Records . . . . . . . . . . . . . . . .   35
               (f)      Third Party Consents  . . . . . . . . . . . . . .   35
               (g)      Adverse Change and Condition  . . . . . . . . . .   35
               (h)      Termination of Stock Pledge Agreement . . . . . .   35
               (i)      Other Documents . . . . . . . . . . . . . . . . .   35
               (j)      Due Diligence . . . . . . . . . . . . . . . . . .   36

     Section 6.4        Document Escrow Agreement; Unimag 
                        Shareholder Approval  . . . . . . . . . . . . . .   36
     Section 6.5        Mutual Conditions to Consummate the Exchange  . .   36
               (a)      Escrow Closing of the Remaining Scherer
                        Companies Acquisitions  . . . . . . . . . . . . .   36
               (b)      Unimag Board of Directors Approval  . . . . . . .   36
               (c)      Unimag Shareholder Approval . . . . . . . . . . .   37

ARTICLE 7      TERMINATION AND AMENDMENT  . . . . . . . . . . . . . . . .   37

     Section 7.1        Termination . . . . . . . . . . . . . . . . . . .   37
               (a)      Termination by Read-mor and
                        the Read-mor Shareholders . . . . . . . . . . . .   37
               (b)      Termination by Unimag . . . . . . . . . . . . . .   37
     Section 7.2        Amendment . . . . . . . . . . . . . . . . . . . .   38
     Section 7.3        Extension; Waiver . . . . . . . . . . . . . . . .   38

ARTICLE 8      INDEMNIFICATION  . . . . . . . . . . . . . . . . . . . . .   38

     Section 8.1        Survival of Representations, Warranties, Covenants,
                        and Agreements  . . . . . . . . . . . . . . . . .   38
     Section 8.2        Indemnification by Read-mor Shareholders  . . . .   38
     Section 8.3        Indemnification by Unimag . . . . . . . . . . . .   39
     Section 8.4        Limitations on Indemnification  . . . . . . . . .   40
     Section 8.5        Procedure for Indemnification with Respect to
                        Third Party Claims  . . . . . . . . . . . . . . .   41
     Section 8.6        Procedure For Indemnification with Respect to
                        Non-Third Party Claims  . . . . . . . . . . . . .   42
     Section 8.7        Right of Setoff . . . . . . . . . . . . . . . . .   42
</TABLE>


                                       iv
<PAGE>   6
<TABLE>
<S>                                                                         <C>
ARTICLE 9      MISCELLANEOUS  . . . . . . . . . . . . . . . . . . . . . .   43

     Section 9.1        Notices . . . . . . . . . . . . . . . . . . . . .   43
     Section 9.2        Non-Waiver  . . . . . . . . . . . . . . . . . . .   44
     Section 9.3        Genders and Numbers . . . . . . . . . . . . . . .   44
     Section 9.4        Headings  . . . . . . . . . . . . . . . . . . . .   44
     Section 9.5        Counterparts  . . . . . . . . . . . . . . . . . .   44
     Section 9.6        Entire Agreement  . . . . . . . . . . . . . . . .   44
     Section 9.7        No Third Party Beneficiaries  . . . . . . . . . .   44
     Section 9.8        Governing Law . . . . . . . . . . . . . . . . . .   44
     Section 9.9        Binding Effect; Assignment  . . . . . . . . . . .   45
     Section 9.10       Expenses  . . . . . . . . . . . . . . . . . . . .   45
     Section 9.11       Public Announcements  . . . . . . . . . . . . . .   45
     Section 9.12       Severability  . . . . . . . . . . . . . . . . . .   45

INDEX OF SCHEDULES        . . . . . . . . . . . . . . . . . . . . . . . .   47

INDEX OF EXHIBITS         . . . . . . . . . . . . . . . . . . . . . . . .   49

</TABLE>


                                       v
<PAGE>   7



                     STOCK TRANSFER AND EXCHANGE AGREEMENT

     This Stock Transfer and Exchange Agreement (this "Agreement") is made and
entered into August 30, 1996, to be effective as of August 2, 1996, among
United Magazine Company, an Ohio corporation ("Unimag"), Read-mor Book Stores,
Inc., an Ohio corporation ("Read-MOr"), and all of Read-mor's shareholders
which are listed on Schedule 4.2 (individually, a "Read-Mor Shareholder" and
collectively, the "Read-mor Shareholders").

                             BACKGROUND INFORMATION

     A.  Unimag desires to acquire the magazine, book, newspaper and sundries
distribution, retail and related businesses of Read-mor (the "Retail Periodical
Business") through an exchange (the "Exchange"), pursuant to which Read-mor's
Class A common shares, voting, without par value, and Class B common shares,
nonvoting, without par value (each a "Read-mor share" and collectively, the
"Read-Mor Shares"), outstanding at the Escrow Closing (defined in Section 1.2,
below) shall be exchanged for (1) Unimag's common shares, without par value
("Unimag Shares"), and (2) senior and subordinated debentures of Unimag,
subject to and upon the terms and conditions set forth in this Agreement.

     B.  The respective boards of directors of Unimag and Read-mor have (1)
determined that the Exchange and the other transactions contemplated in this
Agreement are desirable and in the best interests of their respective
shareholders, and (2) duly approved and adopted this Agreement.

     C.  Unimag and Read-mor intend that the Exchange qualify, along with other
exchanges between other companies and Unimag occurring both before and after
the closing of the transactions contemplated by this Agreement, as a tax-free
exchange under Section 351 of the Internal Revenue Code of 1986, as amended
(the "Code"), subject to the rules of Section 351 of the Code and the
regulations promulgated thereunder applicable to the receipt and taxability of
"boot" (within the meaning of such rules).

                             STATEMENT OF AGREEMENT

     The parties to this Agreement (each a "Party," and collectively, the
"Parties") hereby acknowledge the accuracy of the above Background Information
and, in consideration of the representations, warranties, covenants, and
agreements set forth in this Agreement, the Parties agree as follows:

                                   ARTICLE 1
                                    EXCHANGE

     Section 1.1  EXCHANGE.  Upon the terms and subject to the conditions
set forth in this Agreement, and in accordance with the provisions of Section
351 of the Code, the Read-mor Shareholders shall transfer all of the Read-mor
Shares to Unimag in exchange for Unimag's


                                       1
<PAGE>   8
transfer to the Read-mor Shareholders of Unimag Shares and senior and
subordinated debentures of Unimag (both in the amounts and as described in
Section 2.1).  Immediately after this exchange, the former Read-mor
Shareholders shall represent a part of the group of transferors, a list of whom
is attached as Schedule 1.1, who will be in control (as defined in Section
368(c) of the Code) of Unimag.

     Section 1.2  ESCROW CLOSING; CLOSING.  The escrow closing of the
Exchange and the other transactions contemplated by this Agreement (the "Escrow
Closing") shall be held at the offices of Baker & Hostetler, 65 East State
Street, Columbus, Ohio 43215, commencing at 10:00 a.m.  Columbus, Ohio time on
such date (the "Escrow Closing Date") as may be reasonably designated by
Unimag; provided that it is the intention of the Parties that the Escrow
Closing shall be held not later than September 28, 1996.  As provided in
Section 6.5, after the Escrow Closing the only conditions to the release of
this Agreement and the other documents executed in connection with the
transactions contemplated by this Agreement (the "Additional Documents") from
the Document Escrow Agreement (defined in Section 6.4) shall be the approval of
the Exchange by the board of directors and the shareholders of Unimag and the
escrow closing of certain other acquisitions.  Within ten days after such
shareholder approval (the "Closing Date"), the Parties will cause the Agreement
and the Additional Documents to be delivered to the appropriate Party in
accordance with the terms and conditions of the Document Escrow Agreement and
the Parties will close the Exchange (the "Closing").  In no event shall the
Closing be held later than December 31, 1996.

                                   ARTICLE 2
                    EXCHANGE OF CAPITAL STOCK AND DEBENTURES

     Section 2.1        EXCHANGE OF CAPITAL STOCK.  At the Closing:

          (a)   Outstanding Read-mor Shares.  Each Read-mor Share which is
     issued and outstanding immediately prior to the Escrow Closing shall,
     subject to the provisions of Section 2.2, and subject to the adjustments
     provided for in Section Section 2.1(b) and 3.3, be exchanged for (i)
     427.33 Unimag Shares (an aggregate of 213,665.48 Unimag Shares for all
     Read-mor Shares exchanged), and (ii) 615.86 principal amount of Unimag
     debentures (an aggregate of $307,929.67 principal amount of Unimag
     debentures for all Read-mor Shares exchanged) (the "Unimag Debentures").
     The Unimag Debentures shall be issued pursuant to the terms of the
     Debenture Agreement attached hereto as Exhibit A.  An aggregate of
     $175,273.56 principal amount of the Unimag Debentures ($350.55 per
     Read-mor Share converted) will be Senior Debentures (as defined in the
     Debenture Agreement), and the balance of the Unimag Debentures will be
     Subordinated Debentures (as defined in the Debenture Agreement).

          (b)  Valuation Adjustment.  The amount of Unimag Shares and the
     principal amount of Unimag Debentures to be received upon exchange of the
     Read-mor Shares is based upon a total valuation of Read-mor of
     $628,427.91, or $1,256.86 per Read-mor Share, with 51.00% of this value
     being exchanged for Unimag Shares at an agreed upon


                                       2
<PAGE>   9
     price of $1.50 per Unimag Share, and 49.00% of this value being exchanged
     for Unimag Debentures.  The value of Read-mor was determined by adding the
     sum of:

            (i)  An amount equal to 60% of the annual retail sales of Read-mor
         for the 52-week period ended on or about December 31, 1995, which is
         currently estimated to be $537,082.57 ("1995 Sales"); plus

            (ii) The tangible net worth of Read-mor as of December 31, 1995,
         which is currently estimated to be $91,345.34 (the "Tangible Net
         Worth").

                 Within 30 days after the Escrow Closing Date, the Read-mor
     Shareholders shall cause to be prepared and delivered to Unimag (A) the
     balance sheet of Read-mor as of June 30, 1996 (the "June 30th Balance
     Sheet"), and (B) copies of Read-mor's sales and related reports (and all
     supporting documentation relating to such reports) for the 52-week period
     ended on or about December 31, 1995 (the "1995 Sales Reports"), and the
     sales and related reports for each of the three weeks before the beginning
     of and after the end of such 52-week period.  The June 30th Balance Sheet
     shall: (1) be prepared from and in accordance with the books and records
     of Read-mor; (2) be prepared in conformity with generally accepted
     accounting principles applied on a consistent basis, including without
     limitation the generally accepted accounting principles set forth on
     Schedule 2.1(b), but subject to the exceptions to generally accepted
     accounting principles also set forth on Schedule 2.1(b); and (3) fairly
     present in all material respects the financial condition of Read-mor as of
     such date in accordance with such practices.  The Read-mor Shareholders
     shall also deliver to Unimag copies of the work papers used in connection
     with the preparation of the June 30th Balance Sheet and the 1995 Sales
     Reports.  The 1995 Sales Reports shall fairly present in all material
     respects Read-mor's 1995 Sales.

               As soon as practical after Read-mor delivers to Unimag the June
     30th Balance Sheet, the 1995 Sales Reports, and the related workpapers,
     Unimag shall cause Arthur Andersen LLP to conduct an audit of the June
     30th Balance Sheet to determine the actual Tangible Net Worth of Read-mor
     as of such date, and, if necessary, to conduct a review of the 1995 Sales
     Reports to confirm the accuracy of the recorded amount of 1995 Sales.  In
     connection with the review of the 1995 Sales Reports, Arthur Andersen will
     also review the sales and related reports for each of the three weeks
     before and after the 52-week period to confirm that there has been an
     appropriate cut-off of sales and related matters (in accordance with
     Generally Accepted Accounting Principles) at the beginning and end of the
     52-week period.  In connection with the determination of 1995 Sales,
     Arthur Andersen shall deduct the aggregate amount of purchases made by
     Read-mor from Ohio Periodical Distributors, Inc., during the 52-week
     period.  The determination of the Tangible Net Worth shall be made
     consistent with the generally accepted accounting principles (and
     exceptions therefrom) set forth in Schedule 2.1(b).  Arthur Andersen LLP
     shall promptly deliver a report as to its determination of the actual
     value of Read-mor to Unimag and the Read-mor Shareholders.  Within thirty
     (30) days after the delivery of this


                                       3
<PAGE>   10
     report to them, the Read-mor Shareholders shall deliver to Unimag a
     written statement describing their objections (if any) to Arthur Andersen
     LLP's determination of Tangible Net Worth, 1995 Sales, and the actual
     value of Read-mor.  Unimag and the Read-mor Shareholders shall use
     reasonable efforts to resolve any disputes regarding these determinations,
     and if they are unable to resolve any such disputes within thirty (30)
     days after the Read-mor Shareholders have submitted their objections to
     Unimag, then Price Waterhouse LLP, an independent accounting firm, shall
     resolve any such disputes.  The Parties shall use reasonable efforts to
     cause Price Waterhouse LLP to decide all disputed items as soon as
     practicable (but in any event within thirty (30) days).  All fees and
     expenses of Arthur Andersen LLP shall be borne by Unimag, but the fees and
     expenses of Price Waterhouse LLP shall be borne equally between Unimag, on
     the one hand, and the Read-mor Shareholders, on the other.

               If the actual value of Read-mor, as so determined, is more than
     $628,427.91, then Unimag shall issue additional Unimag Shares, valued at
     $1.50 per share, equal to 51.00% of, and additional Unimag Subordinated
     Debentures in a principal amount equal to 49.00% of, the amount by which
     the actual value of Read-mor, as so determined, exceeds $628,427.91.  If
     the actual value of Read-mor, as so determined, is less than $628,427.91,
     then the parties shall reduce the number of Unimag Shares, valued at $1.50
     per share, issued to the Read-mor Shareholders by an amount equal to
     51.00% of, and the Unimag Subordinated Debentures issued to the Read-mor
     Shareholders by an amount equal to 49.00% of, the amount by which the
     actual value of Read-mor, as so determined, is less than $628,427.91.
     Notwithstanding the foregoing, if any reduction in the amount of Unimag
     Shares to be issued would in any way prevent the Exchange, along with
     other exchanges between other companies and Unimag occurring both before
     and after the closing of the transactions contemplated by this Agreement,
     from being treated as a tax-free exchange under Section 351 of the Code,
     then the relative percentage of Unimag Shares and Unimag Subordinated
     Debentures to be so returned shall be adjusted in order to maintain the
     tax-free exchange nature of these transactions.  In the event that the
     Read-mor Shareholders fail to return such Unimag Shares and Unimag
     Subordinated Debentures within 30 days after a determination that the
     actual value of Read-mor is less than $628,427.91, then, in addition to
     any other rights or remedies Unimag may have under this Agreement or
     otherwise, Unimag shall have the right to setoff the value of such Unimag
     Shares and Unimag Subordinated Debentures against any amount owed to the
     Read-mor Shareholders by Unimag, whether pursuant to this Agreement or the
     Unimag Debentures.

        (c)    Read-mor Treasury Shares.  Each Read-mor Share, if any, which is
     held by Read-mor as a treasury share immediately prior to the Escrow
     Closing shall, by virtue of the Exchange and without any required action
     on the part of Read-mor, cease to exist and be canceled and retired, and
     no cash or other property shall be issued in respect thereof.

     Section 2.2        EXCHANGE OF CERTIFICATES; ISSUANCE OF SHARES AND
                        DEBENTURES.


                                       4
<PAGE>   11
         (a)   Delivery of Read-mor Share Certificates.  At the Closing, each
     Read-mor Shareholder shall surrender to Unimag the certificates evidencing
     all the Read-mor Shares (the "Read-Mor Share Certificates") owned by such
     Read-mor Shareholder immediately prior to the Escrow Closing.

         (b)   Issuance of Unimag Shares.  At the Closing, upon delivery of the
     Read-mor Share Certificates evidencing all of the Read-mor Shares owned by
     each Read-mor Shareholder pursuant to Section 2.2(a), Unimag shall issue
     to each Read-mor Shareholder that number of Unimag Shares which such
     Read-mor Shareholder is entitled to receive as described in Section 2.1.

               Unimag shall not be obligated to issue any fractional Unimag
     Shares as a result of the Exchange described in Section 2.1 and this
     subsection.  To the extent that an outstanding Read-mor Share would
     otherwise become a fractional Unimag Share as a result of such exchange,
     the holder of such Read-mor Share shall be entitled to receive a cash
     payment for such fractional interest in an amount equal to such fractional
     interest multiplied by $1.50 upon presentation of an appropriate Read-mor
     Share Certificate representing such fractional interest to Unimag pursuant
     to this Section 2.2.  Such payment is merely intended to provide a
     mechanical rounding off of, and is not a separately bargained for,
     consideration.  If more than one Read-mor Share Certificate is exchanged
     by the same Read-mor Shareholder, the number of Unimag Shares issuable to
     such Read-mor Shareholder pursuant to Section 2.1 and this subsection
     shall be computed on the basis of the aggregate number of Read-mor Shares
     represented by such Read-mor Share Certificates.

         (c)   Issuance of Unimag Debentures.  At the Closing, upon the
     delivery of the Read-mor Share Certificates evidencing all of the Read-
     mor Shares owned by each Read-mor Shareholder pursuant to Section 2.2(a),
     Unimag shall issue to each Read-mor Shareholder the Unimag Debentures
     which such Read-mor Shareholder is entitled to receive as described in
     Section 2.1.

         (d)   Distributions with Respect to Unexchanged Shares.  The Read-mor
     Shareholders  shall have no rights as shareholders of Unimag and no rights
     as debentureholders of Unimag (except that the Debenture Agreement shall
     provide that interest will begin accruing under both the Unimag Senior and
     Subordinated Debentures effective as of July 1, 1996) until they have
     exchanged their Read-mor Shares, and no dividends or other distributions
     or payments with respect to Unimag Shares or Unimag Debentures having a
     record date either before or after the Closing shall be paid to the holder
     of any delivered Read-mor Share Certificate until such holder delivers
     such certificate.

         (e)   Unimag Shares to be Restricted Securities.  The Unimag Shares to
     be received by the Read-mor Shareholders in the Exchange shall be
     restricted securities within the meaning of Rule 144 promulgated under the
     Securities Act of 1933, as amended (the "Act").  The Read- mor
     Shareholders understand and agree that such shares may not be sold,


                                       5
<PAGE>   12
     pledged, hypothecated or otherwise transferred unless such shares are
     registered under the Act or pursuant to an opinion of counsel, which
     opinion and counsel are reasonably acceptable to Unimag and its counsel,
     that an exemption from such registration is available.  The Read- mor
     Shareholders agree that the following legend may be placed on the
     certificates for the Unimag Shares to be received by them and that
     appropriate stop-transfer instructions may be given to Unimag's transfer
     agent and registrar:

                 THE SHARES REPRESENTED BY THIS CERTIFICATE HAVE NOT BEEN
               REGISTERED UNDER THE SECURITIES ACT OF 1933, AS AMENDED, AND MAY
               NOT BE SOLD OR OTHERWISE TRANSFERRED, UNLESS THEY ARE AT THE
               TIME SO REGISTERED, OR THE SALE OR TRANSFER THEREOF IS NOT
               REQUIRED TO BE SO REGISTERED, OR IS MADE PURSUANT TO THE
               APPLICABLE EXEMPTION FROM REGISTRATION PROVIDED IN THE
               SECURITIES ACT OF 1933, AS AMENDED, OR IN THE RULES OR
               REGULATIONS THEREUNDER.

                                   ARTICLE 3
                    REPRESENTATIONS AND WARRANTIES OF UNIMAG

                 In order to induce Read-mor and the Read-mor Shareholders to
enter into this Agreement, Unimag hereby represents and warrants to Read-mor
and the Read-mor Shareholders that the statements set forth in this Article 3
are true, correct and complete.

         Section 3.1      ORGANIZATION AND STANDING.  Unimag is a corporation
duly organized, validly existing, and in good standing under the laws of the
State of Ohio with full power and authority (corporate and otherwise), to own,
lease, use, and operate its properties and to conduct its business as and where
now owned, leased, used, operated, and conducted.  Unimag is duly qualified to
do business and is in good standing in each state where the nature of the
business or other activities conducted by Unimag or the properties it owns,
leases, or operates requires it to qualify to do business as a foreign
corporation, except where the failure to be so qualified would not have a
material adverse effect on the business, operations, assets, properties, or
condition (financial or otherwise) of Unimag.  Unimag is not in default or in
violation of the performance, observation or fulfillment of any material
provision of its articles of incorporation or code of regulations.

         Section 3.2      CORPORATE POWER AND AUTHORITY.  Unimag has all
requisite corporate power and authority to enter into and to perform its
obligations under this Agreement and to consummate the Exchange and other
transactions contemplated by this Agreement.  This Agreement and the
transactions contemplated by this Agreement have been duly and validly
authorized by all necessary corporate action on the part of Unimag (except for
final approval by the board of directors and the shareholders of Unimag to be
obtained after the date of this Agreement).  This





                                       6
<PAGE>   13
Agreement has been duly executed and delivered by Unimag and constitutes a
legal, valid, and binding obligation of Unimag, enforceable against Unimag in
accordance with its terms, except as such enforceability may be limited by (a)
applicable bankruptcy, insolvency, or other similar laws from time to time in
effect which may affect the enforcement of creditors' rights in general, and
(b) general principles of equity.

         Section 3.3      CAPITALIZATION OF UNIMAG.  As of the date of this
Agreement, Unimag's authorized capital stock consists solely of 53,250,000
Unimag Shares of which (a) 27,660,334 shares are issued and outstanding and (b)
16,074,718 shares are issued and held as treasury shares.  Each outstanding
Unimag Share is, and all Unimag Shares to be issued in connection with the
Exchange will be, duly authorized, validly issued, fully paid, and
nonassessable.  Read-mor and the Read-mor Shareholders acknowledge that prior
to the Closing, Unimag may (i) authorize additional capital stock, including
additional Unimag Shares, or (ii) reduce the number of outstanding Unimag
Shares by means of a reverse stock split, or any other method which would
result in a reduction in the number of outstanding Unimag Shares.  Unimag will
deliver written notice to Read-mor and the Read-mor Shareholders if it
authorizes any such action.  Except as otherwise described in this Agreement,
and except as disclosed in Schedule 3.3, Unimag has not entered into any
agreement which would require it to reduce or increase the number of Unimag
Shares outstanding.  In the event that Unimag authorizes a reverse stock split
or other reduction in the number of outstanding Unimag Shares, then the $1.50
agreed upon price of a Unimag Share for purposes of the exchange of Read-mor
Shares for Unimag Shares pursuant to Section 2.1 shall be proportionately
adjusted with the objective that the Read-mor Shareholders, in the aggregate,
shall have the right to receive the same proportionate ownership interest in
Unimag as before the reduction in the number of outstanding Unimag Shares.
Read-mor and the Read-mor Shareholders also acknowledge that prior to the
Closing, Unimag will have issued Unimag Shares and Unimag Debentures to
Michiana, Stoll and certain of the Scherer Companies (all defined in Section
5.3(c)) and that such issuances will have no affect whatsoever on the amount of
Unimag Shares and Unimag Debentures to be issued to the Read-mor Shareholders
in connection with the Exchange.

         Section 3.4      CONFLICTS; CONSENTS; AND APPROVALS.  Neither the
execution and delivery of this Agreement by Unimag nor compliance by Unimag
with the terms and provisions of this Agreement, including without limitation
the consummation of the transactions contemplated by this Agreement, shall:

                 (a)      Violate, conflict with, result in a violation or
         breach of any provision of, constitute a default (or an event which,
         with the giving of notice, the passage of time, or otherwise, would
         constitute a default) under, entitle any third party (with the giving
         of notice, the passage of time, or otherwise) to terminate,
         accelerate, or declare a default under, or result in the creation of
         any lien, security interest, charge, or other encumbrance upon any of
         the properties or assets of Unimag under any of the terms or
         conditions of the articles of incorporation or code of regulations of
         Unimag, or under any note, bond, mortgage, indenture, deed of trust,
         license, contract, undertaking,





                                       7
<PAGE>   14
         agreement, lease, or other instrument or obligation to which Unimag is
         a party and which is material to Unimag and its subsidiaries, taken as
         a whole;

                  (b)     Violate any order, writ, injunction, decree, statute,
         rule, or regulation, applicable to Unimag or its respective properties
         or assets; or

                  (c)     Require any action, consent, or approval of, review
         by, or registration with any third party, court, governmental body, or
         other agency, instrumentality, or authority, other than (i) actions
         required by the Hart-Scott-Rodino Antitrust Improvements Act of 1976,
         as amended, and the rules and regulations promulgated thereunder (the
         "HSR Act"), (ii) actions to be taken in respect of federal and state
         securities laws as contemplated by this Agreement, and (iii) approval
         by the shareholders of Unimag.

         Section 3.5      LITIGATION.  Except as disclosed in Schedule 3.5:
(a) there is no (and over the last three years there have been no) suits,
claims, actions, proceedings, or investigations (collectively, "Actions")
pending or, to the best knowledge of Unimag, threatened against Unimag or any
of its subsidiaries in which the amount in dispute exceeds (or exceeded)
$25,000, or which has or could result in liability or loss for Unimag or any of
its subsidiaries of more than $25,000, or which, individually or in the
aggregate, is reasonably likely to have a material adverse effect on Unimag and
its subsidiaries, taken as a whole, or a material adverse effect on the ability
of Unimag to consummate the Exchange and other transactions contemplated by
this Agreement; and (b) to the best knowledge of Unimag, there exist no
disputes, conflicts or circumstances providing the basis for a dispute or
conflict which could reasonably be expected to result in any such Action.
Neither Unimag nor any subsidiary is subject to any outstanding judgment,
order, writ, injunction, or decree which, individually or in the aggregate, has
a reasonable probability of having a material adverse effect on the business
operations, assets, properties, condition (financial or otherwise), or
prospects of Unimag, or a material adverse effect on the ability of Unimag to
consummate the Exchange or other transactions contemplated by this Agreement.

         Section 3.6      BROKERAGE AND FINDER'S FEES.  Neither Unimag nor any
of its shareholders, directors, officers, or employees has incurred any
brokerage, finder's, or similar fee in connection with the Exchange and other
transactions contemplated by this Agreement.

         Section 3.7      UNIMAG 10-K AND 10-Q.  Unimag has previously made
available to Read-mor and the Read-mor Shareholders true, correct, and complete
copies of Unimag's most recent 10-KSB for the fiscal year ending September 30,
1995 (the "10-K"), and Unimag's most recent 10-QSB for the fiscal quarter
ending June 30, 1996 ("10-Q"), both of which have been filed with the
Securities and Exchange Commission ("SEC").  The financial statements of Unimag
included in the 10-K and 10-Q have been prepared from and in accordance with
the books and records of Unimag and in accordance with generally accepted
accounting principles applied on a consistent basis during the periods involved
(except as may be indicated in the notes thereto or, in the case of the 10-Q,
as permitted by the SEC under the Securities and Exchange Act of 1934, as
amended) and fairly present (subject, in the case of the 10-Q, to normal and
recurring audit


                                       8
<PAGE>   15
adjustments) the consolidated financial position of Unimag and its consolidated
subsidiaries as of the dates thereof and the consolidated results of their
operations and cash flows for the periods then ended.

         Section 3.8      TAXES.  Unimag has duly paid, or caused to be paid,
all taxes, assessments, fees, and other governmental charges (hereinafter,
"taxes") payable by Unimag or its subsidiaries.  Unimag has duly filed, or
caused to be filed, all federal, state, local and foreign tax returns and tax
reports required to be filed by it or its subsidiaries and all such returns and
reports are true, correct, and complete.  There is no pending or, to the best
knowledge of Unimag, threatened federal, state, local or foreign tax audit or
assessment relating to it or its subsidiaries and there is no agreement with
any federal, state, local, or foreign tax authority that may affect the
subsequent tax liabilities of Unimag and its subsidiaries.

         Section 3.9      UNDISCLOSED LIABILITIES.  Unimag has no liability or
obligation of any nature (whether liquidated, unliquidated, accrued, absolute,
contingent, or otherwise and whether due or to become due) except:

                 (a)      Those set forth or reflected in the 10-Q or the
         financial statements therein set forth, which have not been paid or
         discharged since the date thereof;

                 (b)      Current liabilities (determined in accordance with
         generally accepted accounting principles) incurred since June 30,
         1996, in transactions in the ordinary course of business consistent
         with past practices which are properly reflected on its books and
         which are not inconsistent with the other representations, warranties
         and agreements of Unimag set forth in this Agreement; and

                 (c)      Liabilities which, consistent with generally accepted
         accounting principles, are not required to be reflected in its
         financial statements.

         Section 3.10     COMPLIANCE WITH LAW.  To the best knowledge of
Unimag, Unimag has complied and is in compliance in all material respects with
all laws, statutes, ordinances, orders, rules and regulations promulgated, and
all judgments, decisions and orders entered, by any federal, state, local or
foreign court or governmental authority or instrumentality which are applicable
or relate to it or to its businesses or properties.

         Section 3.11     NO MATERIAL ADVERSE CHANGE.  Since the filing of the
10-Q with the SEC, there has been no material adverse change in the properties,
assets, liabilities, business, results of operations, or condition (financial
or otherwise) of Unimag.  Unimag is not subject to any obligation or
requirement to provide funds to or make any investment (in the form of a loan,
capital contribution or otherwise) in any entity.

         Section 3.12     SECTION 351 EXCHANGE.  It is the intention of Unimag
to treat the acquisition of Read-mor pursuant to this Agreement along with
other exchanges and acquisitions occurring





                                       9
<PAGE>   16
before and after the closing of the transactions contemplated by this
Agreement, as an exchange under Section 351 of the Code, subject to the rules
of Section 351 of the Code and the regulations promulgated thereunder
applicable to the receipt and taxability of "boot" (within the meaning of such
rules). Unimag shall be solely responsible for evaluating (and determining the
appropriate methods required for reporting) all federal, state, and local
income and other tax consequences to Unimag which will and may result from the
transactions contemplated by this Agreement.

                                   ARTICLE 4
                       REPRESENTATIONS AND WARRANTIES OF
                     READ-MOR AND THE READ-MOR SHAREHOLDERS

                 In order to induce Unimag to enter into this Agreement,
Read-mor and each of the Read-mor Shareholders hereby jointly and severally
represent and warrant to Unimag that the statements contained in this Article 4
are true, correct, and complete.

         Section 4.1      ORGANIZATION AND STANDING.  Read-mor is a corporation
duly organized, validly existing and in good standing under the laws of the
State of Ohio with full power and authority (corporate and otherwise) to own,
lease, use, and operate its properties and to conduct its business as and where
now owned, leased, used, operated and conducted.  Read-mor is duly qualified to
do business and is in good standing in each state listed in Schedule 4.1, is
not qualified to do business in any other state and, except as set forth in
Schedule 4.1, neither the nature of the business or other activities conducted
by Read-mor nor the properties it owns, leases, or operates requires it to
qualify to do business as a foreign corporation in any other state, except
where the failure to be so qualified would not have a material adverse effect
on the business, operations, assets, properties, condition (financial or
otherwise) or prospects of Read-mor.  Read-mor has not received any written
notice or assertion within the last three years from any governmental official
in any state to the effect that Read-mor is required to be qualified or
authorized to do business in a state in which Read-mor is not so qualified or
has not obtained such authorization.  Read-mor is not in default or in
violation of the performance, observation or fulfillment of any material
provision of its articles of incorporation or code of regulations.

         Section 4.2      CAPITALIZATION AND SECURITY HOLDERS; SUBSIDIARIES.
The authorized capital stock of Read-mor consists solely of (a) 500 common
shares, voting, without par value, (i) 300 of which are issued and outstanding
and (ii) none of which are held as treasury shares.  Schedule 4.2 contains a
correct and complete list of the names and addresses of all of the shareholders
of Read-mor and indicates all Read-mor Shares owned beneficially and of record
by each such shareholder.  Each outstanding Read-mor Share has been duly
authorized and validly issued and





                                       10
<PAGE>   17
is fully paid and nonassessable, and no Read-mor Share has been issued in
violation of preemptive or similar rights.  Except as set forth and briefly
described in Schedule 4.2, there are no outstanding subscriptions, options,
warrants, puts, calls, agreements, understandings, claims, or other commitments
or rights of any type relating to the issuance, sale, or transfer by Read-mor
or any Read-mor Shareholder of any securities of Read-mor, nor are there
outstanding any securities which are convertible into or exchangeable for
shares of capital stock of Read-mor; and Read-mor has no obligations of any
kind to issue any additional securities.  The issuance and sale of all
securities of Read-mor has been in full compliance with all applicable federal
and state securities laws.  Read-mor does not own, directly or indirectly, any
equity or other ownership interest in any corporation, partnership, joint
venture, or any other entity or enterprise.  Read-mor is not subject to any
obligation or requirement to provide funds to or make any investment (in the
form of a loan, capital contribution, or otherwise) in any entity.

         Section 4.3      OWNERSHIP OF SHARES AND AUTHORITY.  Except as set
forth and briefly described in Schedule 4.3, all of the Read-mor Shares are
owned free and clear of all liens, security interests, encumbrances, pledges,
charges, claims, voting trusts, and restrictions of any nature whatsoever,
except restrictions on transfer imposed by or pursuant to federal or state
securities laws.  Each Read-mor Shareholder owns beneficially and of record all
of the Read-mor Shares disclosed as being owned by him or her on Schedule 4.2,
and each Read-mor Shareholder has the full and unrestricted right, power and
capacity to transfer and deliver the same and to execute this Agreement and
consummate the transactions contemplated by this Agreement without the consent
or approval of any other person.  This Agreement has been duly executed and
delivered by each Read-mor Shareholder and constitutes the legal, valid and
binding obligation of each Read-mor Shareholder, enforceable against such
Read-mor Shareholder in accordance with its terms except as such enforceability
may be limited by (a) applicable bankruptcy, insolvency, or other similar laws
from time to time in effect which may affect the enforcement of creditors'
rights in general, and (b) general principles of equity.

         Section 4.4      CORPORATE POWER AND AUTHORITY.  Read-mor has all
requisite corporate power and authority to enter into and perform its
obligations under this Agreement and to consummate the Exchange and other
transactions contemplated by this Agreement.  This Agreement and the
transactions contemplated by this Agreement have been duly and validly
authorized by all necessary corporate action on the part of Read-mor.  This
Agreement has been duly executed and delivered by Read-mor and constitutes the
legal, valid, and binding obligation of Read-mor, enforceable against Read-mor
in accordance with its terms, except as such enforceability may be limited by
(a) applicable bankruptcy, insolvency, or other similar laws from time to time
in effect which may affect the enforcement of creditors' rights in general, and
(b) general principles of equity.

         Section 4.5      CONSENTS AND APPROVALS.  Except for the consents
described in Schedule 4.5, all of which shall be obtained prior to the Escrow
Closing (unless otherwise agreed by Unimag in writing), neither the execution
and delivery of this Agreement by Read-mor or the Read-mor Shareholders nor the
consummation of the transactions contemplated by this Agreement requires





                                       11
<PAGE>   18
or will require any action, consent, or approval of, review by, or registration
with any third party, court, governmental body, or other agency,
instrumentality, or authority, other than (i) actions required by the HSR Act,
and (ii) actions to be taken in respect of federal and state securities laws as
contemplated by this Agreement.

         Section 4.6      FINANCIAL STATEMENTS.  Read-mor has furnished to
Unimag the balance sheet of Read-mor as of December 31, 1995, and the related
statements of income, changes in shareholders' equity, and cash flows for the
fiscal year then ended, including, in each case, the related notes
(collectively, the "Compiled Statements").  The Compiled Statements have been
prepared from and are in accordance with the books and records of Read-mor, and
fairly present in all material respects the financial condition of Read-mor as
of the date stated and the results of operations of Read-mor for the period
then ended in accordance with such practices.

         Section 4.7      UNDISCLOSED LIABILITIES.  Except as disclosed in
Schedule 4.7, Read-mor has no liability or obligation of any nature (whether
liquidated, unliquidated, accrued, absolute, contingent, or otherwise and
whether due or to become due) except:

                  (a)     Those set forth or reflected in the Compiled
Statements which have not been paid or discharged since the date thereof;

                  (b)     Current liabilities (determined in accordance with
         generally accepted accounting principles) incurred since December 31,
         1995, in transactions in the ordinary course of business consistent
         with past practices which are properly reflected on its books and
         which are not inconsistent with the other representations, warranties,
         and agreements of Read-mor and the Read-mor Shareholders set forth in
         this Agreement; and

                  (c)     Liabilities which, consistent with generally accepted
         accounting principles, are not required to be reflected in the
         Compiled Statements.

         Section 4.8      ABSENCE OF CERTAIN CHANGES.  Except as expressly
provided for or permitted under Section 5.2(a) or Section 5.2(f) of this
Agreement, or as set forth in Schedule 4.8, since December 31, 1995, there has
not been:

                  (a)     Any material adverse change in the business,
         operations, assets, properties, customer base, prospects, rights, or
         condition (financial or otherwise) of Read-mor or any occurrence,
         circumstance, or combination thereof which reasonably could be
         expected to result in any such material adverse change;

                  (b)     Any declaration, setting aside, or payment of any
         dividend or any distribution (in cash or in kind) to any Read-mor
         Shareholder, or any direct or indirect redemption, purchase, or other
         acquisition by Read-mor of any of its capital stock, or any options,
         warrants, rights, or agreements to purchase or acquire such stock;


                                       12
<PAGE>   19
                  (c)     Any increase in amounts payable by Read-mor to or for
         the benefit of, or committed to be paid by Read-mor to or for the
         benefit of, any shareholder, director, officer, or other consultant,
         agent, or employee of Read-mor whose total annual compensation exceeds
         $50,000 or any relatives of such person, or any increase in any
         benefits granted under any bonus, stock option, profit-sharing,
         pension, retirement, severance, deferred compensation, group health,
         insurance, or other direct or indirect benefit plan, payment or
         arrangement made to, with, or for the benefit of any such person;

                  (d)     Any transaction entered into or carried out by
         Read-mor other than in the ordinary and usual course of business
         consistent with past practices;

                  (e)     Any borrowing or agreement to borrow funds by
         Read-mor, any incurring by Read-mor of any other obligation or
         liability (contingent or otherwise), except liabilities incurred in
         the usual and ordinary course of Read-mor's business (consistent with
         past practices), or any endorsement, assumption or guarantee of
         payment or performance of any loan or obligation of any other person
         or entity by Read-mor;

                  (f)     Any material change in Read-mor's method of doing
         business or any change in its accounting principles or practices or
         its method of application of such principles or practices;

                  (g)     Any mortgage, pledge, lien, security interest,
         hypothecation, charge, or other encumbrance imposed or agreed to be
         imposed on or with respect to the property or assets of Read-mor;

                  (h)     Any sale, lease, or other disposition of, or any
         agreement to sell, lease, or otherwise dispose of any of the operating
         properties or assets of Read-mor, other than sales of inventory in the
         usual and ordinary course of business for fair equivalent value to
         persons other than directors, officers, shareholders, or other
         affiliates of Read-mor;

                  (i)     Any purchase of or any agreement to purchase assets
         (other than inventory purchased in the ordinary course of business
         consistent with past practices) for an amount in excess of $50,000 for
         any one purchase or $100,000 for all such purchases made by Read-mor
         or any lease or any agreement to lease, as lessee, any capital assets
         with payments over the term thereof to be made by Read- mor exceeding
         an aggregate of $100,000;

                  (j)     Any loan or advance made by Read-mor to any person
         other than loans made to Read-mor's customers in the ordinary course
         of business consistent with past practices not exceeding $50,000, in
         the aggregate, to any customer;

                  (k)     Any modification, waiver, change, amendment, release,
         rescission, or termination of, or accord and satisfaction with respect
         to, any material term, condition, or provision of any contract,
         agreement, license, or other instrument to which Read-mor is a





                                       13
<PAGE>   20
         party, other than any satisfaction by performance in accordance with
the terms thereof in the usual and ordinary course of business; or


                  (l)     Any labor dispute or disturbance adversely affecting
         the business operations or condition (financial or otherwise) of
         Read-mor, including without limitation the filing of any petition or
         charge of unfair labor practice with any governmental or regulatory
         authority, efforts to effect a union representation election, or
         actual or threatened employee strike, work stoppage, or slow down.

                 Section 4.9      TAXES.

                 (a)      Except as set forth and briefly described in Schedule
         4.9, Read-mor has duly paid all taxes payable by Read-mor.  Read-mor
         has duly filed all federal, state, local, and foreign tax returns and
         tax reports required to be filed by it and all such returns and
         reports are true, correct, and complete.  Except as disclosed and
         briefly described in Schedule 4.9, since December 31, 1991, none of
         such returns and reports have been amended, and except as set forth
         and briefly described in Schedule 4.9, all taxes, arising under or
         reflected on such returns and reports have been fully paid or were
         fully accrued as liabilities in the Compiled Statements and shall be
         paid before the Closing.  During the last five (5) years, no claim has
         been made by authorities in any jurisdiction where Read-mor did not
         file tax returns that it is or may be subject to taxation therein.

                 (b)      Read-mor has delivered to Unimag copies of all
         federal, state, local, and foreign income tax returns filed with
         respect to it for taxable periods ended on or after December 31, 1991.
         Schedule 4.9 sets forth the dates and results of any and all audits
         conducted by taxing authorities within the last five years or
         otherwise with respect to any tax year for which assessment is not
         barred by any applicable statute of limitations.  No waivers of any
         applicable statute of limitations for the filing of any tax returns or
         payment of any taxes or assessments of any deficient or unpaid taxes
         are outstanding.  Except as set forth and briefly described in
         Schedule 4.9, all deficiencies proposed as a result of any audits have
         been paid or settled or have been fully accrued as liabilities in the
         Compiled Statements and shall be paid before the Closing.  Except as
         set forth and briefly described in Schedule 4.9, there is no pending
         or, to the best knowledge of Read-mor and the Read-mor Shareholders,
         threatened federal, state, local, or foreign tax audit or assessment
         relating to Read-mor, and there is no agreement with any federal,
         state, local, or foreign taxing authority that may affect the
         subsequent tax liabilities of Read-mor.

                 (c)      Except as set forth and briefly described in Schedule
         4.9, all taxes attributable to the existence or operation of Read-mor
         as at or through December 31, 1995 are, to the extent not already
         paid, accurately reflected in the Compiled Statements.

                 (d)      Except as set forth and briefly described in Schedule
         4.9, there exists no tax-sharing agreement or arrangement pursuant to
         which Read-mor is obligated to pay the





                                       14
<PAGE>   21
         tax liability of any other person or entity or to indemnify any other
         person or entity with respect to any tax.

                 (e)      Schedule 4.9 includes a list of all states,
         territories and jurisdictions to which any tax is properly payable by
         Read-mor.

         Section 4.10     COMPLIANCE WITH LAW.  Except as disclosed and briefly
described in Schedule 4.10, to the best knowledge of Read-mor and the Read-mor
Shareholders, Read-mor has complied and is in compliance in all material
respects with all nonenvironmental (environmental matters being addressed in
Section 4.15) laws, statutes, ordinances, orders, rules and regulations
promulgated, and all judgments, decisions, and orders entered, by any federal,
state, local, or foreign court or governmental authority or instrumentality
which are applicable or relate to it or to its business or properties including
without limitation:  (a) all zoning, fire, safety, and building laws,
ordinances, regulations, and requirements; (b) Title VII of the Civil Rights
Act of 1964, as amended; (c) the Fair Labor Standards Act, as amended; (d) the
Occupational Safety and Health Act of 1970, as amended; (e) the Americans with
Disabilities Act of 1990; (f) all applicable federal, state and local laws,
rules and regulations relating to employment; (g) all applicable laws, rules
and regulations governing payment of minimum wages and overtime rates, and the
withholding and payment of taxes from compensation of employees; (h) federal
and state antitrust and trade regulation laws applicable to competition
generally or to agreements restricting, allocating, or otherwise affecting
geographic or product markets; and (i) the Controlled Substances Act
(collectively, the "Applicable Laws").  To the best knowledge of Read-mor and
the Read-mor Shareholders, Read-mor has all franchises, licenses, permits,
covenants, authorizations, approvals, and certifications necessary or
appropriate for the operation of its business or the ownership of its
properties.  Schedule 4.10 includes a list of all material franchises,
licenses, permits, consents, authorizations, approvals, and certificates owned
or held by Read-mor (collectively, the "Permits"), each of which is currently
valid and in full force and effect.  To the best knowledge of Read-mor and the
Read-mor Shareholders, Read-mor is not in violation of any of the Permits, and
there is no pending nor, to the best knowledge of Read-mor and the Read-mor
Shareholders, any threatened proceeding which could result in the revocation,
cancellation or inability of Read-mor to renew any Permit.  Except as disclosed
and briefly described in Schedule 4.10, Read- mor has not been charged with or
given actual notice of any violation of any of the Applicable Laws which
violation has not been remedied in full (without any remaining liability of
Read-mor).

         Section 4.11     PROPRIETARY RIGHTS.  Schedule 4.11 sets forth:

                 (a)      All material names, patents, inventions, trade
         secrets, proprietary rights, computer software, trademarks, trade
         names, service marks, logos, copyrights, and franchises and all
         applications therefor, registrations thereof, and licenses,
         sublicenses, or agreements in respect thereof which Read-mor owns, has
         the right to use, or to which Read-mor is a party; and


                                       15
<PAGE>   22
                 (b)      All filings, registrations, or issuances of any of
         the foregoing with or by any federal, state, local, or foreign
         regulatory, administrative, or governmental office or offices (all
         items in (a) and (b) of this Section 4.11, together with the customer
         lists described below, being sometimes hereinafter referred to
         collectively as the "Proprietary Rights").

                          Except as set forth in Schedule 4.11, Read-mor is, to
         the best knowledge of Read-mor and the Read-mor Shareholders, the sole
         and exclusive owner of all right, title, and interest in and to all
         Proprietary Rights free and clear of all liens, claims, charges,
         equities, rights of use, encumbrances, and restrictions whatsoever,
         and there is not pending or, to the best knowledge of Read-mor and the
         Read-mor Shareholders, threatened any investigation, proceeding,
         inquiry, or other review by any federal, state, local, or foreign
         regulatory, administrative, or governmental office or offices with
         respect to Read-mor's right, title, or interest in any Proprietary
         Right.

                          Other than those Proprietary Rights listed in
         Schedule 4.11, no name, patent, invention, trade secret, customer
         list, proprietary right, computer software, trademark, trade name,
         service mark, logo, copyright, franchise, license, sublicense, or
         other such right is necessary for the operation of the business of
         Read-mor in substantially the same manner as such business is
         presently conducted.  To the best knowledge of Read-mor and the
         Read-mor Shareholders, the business of Read-mor has not been and is
         not being conducted in contravention of any trademark, copyright, or
         other proprietary right of any person or entity.

                          Except as set forth in Schedule 4.11, none of the
         Proprietary Rights: (i) has been hypothecated, sold, assigned, or
         licensed by Read-mor, or to the best knowledge of Read-mor and the
         Read-mor Shareholders, any other person or entity; (ii) to the best
         knowledge of Read-mor and the Read-mor Shareholders, infringes upon or
         violate the rights of any person or entity; (iii) to the best
         knowledge of Read-mor and the Read-mor Shareholders, is subject to
         challenge, claims of infringement, unfair competition, or other
         claims; or (iv) to the best knowledge of Read-mor and the Read-mor
         Shareholders, is being infringed upon or violated by any person or
         entity.  Except as set forth in Schedule 4.11, Read-mor has not given
         any indemnification against patent, trademark, or copyright
         infringement as to any equipment, materials, products, services, or
         supplies which Read-mor uses, licenses, or sells.  To the best
         knowledge of Read-mor and the Read-mor Shareholders, no product,
         process, method, or operation presently sold, engaged in, or employed
         by Read-mor infringes upon any rights owned by any other person or
         entity.  There is not pending or, to the best knowledge of Read-mor
         and the Read-mor Shareholders, threatened any claim or litigation
         against Read-mor contesting the right of Read-mor to sell, engage in,
         or employ any such product, process, method, or operation.

                          Except as set forth in Schedule 4.11, Read-mor has
         exclusive rights to own and use the computer software used by it (the
         "Software").  Schedule 4.11 lists and briefly describes, all material
         licenses, agreements, documents, and other materials relating to the
         Software and to Read-mor's rights therein.  Except as set forth in
         Schedule


                                       16
<PAGE>   23
         4.11, Read-mor has not licensed or otherwise authorized any other
         person to use or make use of all or any part of the Software, nor
         granted, assigned, or otherwise conveyed any right in or to the
         Software.

         Section 4.12     RESTRICTIVE DOCUMENTS OR LAWS.  With the exception of
the matters listed in Schedule 4.12, Read-mor is not a party to or bound under
any mortgage, lien, lease, agreement, contract, instrument, law, order,
judgment or decree, or any similar restriction not of general application which
materially and adversely affects, or reasonably could be expected to so affect
(a) the business, operations, assets, properties, prospects, rights, or
condition (financial or otherwise) of Read-mor; (b) the continued operation by
Unimag of Read-mor's business after the Closing Date on substantially the same
basis as such business is currently operated; or (c) the consummation of the
transactions contemplated by this Agreement.

         Section 4.13     INSURANCE.  Read-mor has been and is insured with
respect to its properties and the conduct of its business in such amounts and
against such risks as are sufficient for compliance with applicable law and as
are adequate to protect its property and business in accordance with normal
industry practice.  Such insurance is and has been provided by insurers
unaffiliated with Read-mor, which insurers are, to the best knowledge of
Read-mor and the Read-mor Shareholders, financially sound and reputable.  Set
forth in Schedule 4.13 is a true, correct, and complete list of all insurance
policies and bonds in force in which Read-mor is named as an insured party, or
for which Read-mor has paid any premiums, and such list correctly states the
name of the insurer, the name of each insured party, the type and amount of
coverage, deductible amounts, if any, the expiration date, and the premium
amount of each such policy or bond.  Except as disclosed in Schedule 4.13, all
such policies or bonds are currently in full force and effect and no notice of
cancellation or termination has been received by Read-mor with respect to any
such policy.  Read-mor will continue all of such insurance in full force and
effect through the Closing Date.  All premiums due and payable on such policies
have been paid.  Except as disclosed in Schedule 4.13, Read-mor is not a
co-insurer under any term of any insurance policy.

         Section 4.14     BANK ACCOUNTS, DEPOSITORIES; POWERS OF ATTORNEY.  Set
forth in Schedule 4.14 is a true, correct, and complete list of the names and
locations of all banks or other depositories in which Read-mor has accounts or
safe deposit boxes, and the names of the persons authorized to draw thereon,
borrow therefrom, or have access thereto.  Except as set forth in Schedule
4.14, no person has a power of attorney from Read-mor.

         Section 4.15     TITLE TO AND CONDITION OF PROPERTIES.  Except as set
forth in Schedule 4.15, Read-mor has good, valid, and indefeasible title to all
of its assets and properties of every kind, nature, and description, tangible
or intangible, wherever located, which constitute all of the property now used
in and necessary for the conduct of its business as presently conducted
(including without limitation all operating property and assets shown or
reflected on the Compiled Statements, except inventory sold in the ordinary
course of business).  Except as set forth in Schedule 4.15, to the best
knowledge of Read-mor and the Read-mor Shareholders, all such properties are
owned





                                       17
<PAGE>   24
free and clear of all mortgages, pledges, liens, security interests,
encumbrances, and restrictions of any nature whatsoever, including without
limitation: (a) rights or claims of parties in possession; (b) easements or
claims of easements; (c) encroachments, overlaps, boundary line or water
drainage disputes, or any other matters; (d) any lien or right to a lien for
services, labor, or material furnished; (e) special tax or other assessments;
(f) options to purchase, leases, tenancies, or land contracts; (g) contracts,
covenants, or reservations which restrict the use of such properties; and (h)
violations of any Applicable Laws applicable to such properties.  To the best
knowledge of Read-mor and the Read-mor Shareholders, all such properties are
usable for their current uses without violating any Applicable Laws, or any
applicable private restriction, and such uses are legal conforming uses.
Except as set forth in Schedule 4.15, no financing statement under the Uniform
Commercial Code or similar law naming Read-mor or any of its predecessors is on
file in any jurisdiction in which Read-mor owns property or does business, and
Read-mor is not a party to or bound under any agreement or legal obligation
authorizing any party to file any such financing statement.  Schedule 4.15
contains a complete and accurate list of the location of all real property
which is owned, leased, or operated by Read-mor and describes the nature of
Read-mor's interest in that real property.  With respect to any real property
leased by Read-mor, Read- mor, except as set forth in Schedule 4.15, has an
insurable leasehold interest in that real property.

                 Except as set forth in Schedule 4.15, to the best knowledge of
Read-mor and the Read-mor Shareholders, all real property and structures, all
machinery and equipment, and all tangible personal property owned, leased or
used by Read-mor and material to the operation of its business are reasonably
suitable for the purpose or purposes for which they are being used (including
full compliance with all Applicable Laws) and are in good condition and repair,
ordinary wear and tear excepted.  Except as set forth in Schedule 4.15, to the
best knowledge of Read-mor and the Read-mor Shareholders, there are no material
structural defects in the exterior walls or the interior bearing walls, the
foundation, or the roof of any building, garage or other such structure owned,
leased, or used by Read-mor, and, to the best knowledge of Read- mor and the
Read-mor Shareholders, the electrical, plumbing, heating systems, and air
conditioning systems, of any such structure are in good operating condition,
ordinary wear and tear excepted.  The utilities servicing the real properties
owned, leased, or used by Read-mor are adequate to permit the continued
operation of its business, and there are no pending or, to the best knowledge
of Read-mor and the Read-mor Shareholders, threatened zoning, condemnation or
eminent domain proceedings, building, utility, or other moratoria, or
injunctions or court orders which would materially and adversely affect such
continued operation.  Schedule 4.15 lists, and Read-mor and the Read-mor
Shareholders have furnished or made available to Unimag, copies of all
engineering, geologic, and environmental reports prepared by or for Read-mor or
with respect to the real property owned, leased or used by Read-mor in their
possession which Read-mor and the Read-mor Shareholders have been able to
reasonably locate after conducting a good-faith review.

                 Except as set forth in Schedule 4.15, no real or personal
property owned, leased, or used by Read-mor has been used to produce, process,
store, handle, or transport any hazardous or toxic substance or waste (as those
terms are defined or described in any of the applicable laws relating to the
protection, preservation, conservation, restoration, or quality of





                                       18
<PAGE>   25
the environment), except to the extent immaterial quantities of hazardous
substances are used as an incidental aspect of the operation of its business.
Except as set forth in Schedule 4.15, no hazardous or toxic substance or waste
has been disposed of, released or discharged on, leaked from, or has otherwise
contaminated any real property owned, leased, or used by Read-mor.  Except as
set forth in Schedule 4.15, no asbestos or substances containing material
quantities of asbestos have been installed in any such property.  Except as set
forth in Schedule 4.15, there are no oil or gas wells capped or uncapped or
piping, structures, fixtures or other appliances relating thereto on or about
any such property and no such property has been used as a landfill.

         Section 4.16     BROKERS AND FINDERS.  No investment banker, broker,
finder, or other intermediary: (a) has been retained by or is authorized to act
on behalf of Read-mor or the Read-mor Shareholders; (b) has submitted the
transactions contemplated by this Agreement to Read-mor or the Read-mor
Shareholders; or (c) is or might be entitled to any fee, commission, or other
payment from Read-mor or any Read-mor Shareholder as a direct or indirect
result of the transactions contemplated by this Agreement

         Section 4.17     LEGAL PROCEEDINGS.  Except as described in Schedule
4.17:  (a) there are no (and over the last three years there have been no)
Actions pending or, to the best knowledge of Read-mor and the Read-mor
Shareholders, threatened against or relating to Read-mor (or any of its
officers, directors, shareholders, agents, or representatives in connection
with the business or affairs of Read-mor), before any federal, state, local, or
foreign court or governmental body in which the amount in dispute exceeds (or
exceeded) $25,000 or which has or could result in liability or loss for
Read-mor or any Read-mor Shareholder of more than $25,000; and (b) to the best
knowledge of Read-mor and the Read-mor Shareholders, there exist no disputes,
conflicts, or circumstances providing the basis for a dispute or conflict which
could reasonably be expected to result in any such Action.  There are no
Actions pending or, to the best knowledge of Read-mor and the Read-mor
Shareholders, threatened for the purpose of enjoining or preventing this
Agreement or any other transaction contemplated by this Agreement or otherwise
challenging the validity or propriety of the transactions contemplated by this
Agreement.  Except as disclosed in Schedule 4.17, Read-mor is not subject to
any judgment, order or decree, or any governmental restriction, which has a
reasonable probability of having a material adverse effect on the business
operations, assets, properties, condition (financial or otherwise), or
prospects of Read-mor.

         Section 4.18     ERISA.

                 (a)      Schedule 4.18(a) identifies each "employee benefit
         plan," as defined in Section 3(3) of the Employee Retirement Income
         Security Act of 1974 ("ERISA") which (i) is subject to any provision
         of ERISA, and (ii) is or was at any time during the last 5 years
         maintained, administered, or contributed to by Read-mor or any
         affiliate (as defined below) and covers any employee or former
         employee of Read-mor or any affiliate or under which Read-mor or any
         affiliate has any liability.  Copies of such plans (and, if
         applicable, related trust agreements) and all amendments thereto have
         been furnished to Unimag together with the three most recent annual
         reports (Form 5500 and all related





                                       19
<PAGE>   26
         schedules) and actuarial valuation reports, if any, prepared in
         connection with any such plan.  Such plans are referred to
         collectively herein as the "Employee Plans".  For purposes of this
         section, "affiliate" of any person or entity means (A) any other
         person or entity which, together with such person or entity, would be
         treated as a single employer under Section 414 of the Internal Revenue
         Code of 1986, as amended (the "Code"), or (B) is an "affiliate,"
         whether or not incorporated, as defined in Section 407(d)(7) of ERISA,
         of such person or entity.  The only Employee Plans which individually
         or collectively would constitute an "employee pension benefit plan" as
         defined in Section 3(2) of ERISA (the "Pension Plans") are identified
         as such on Schedule 4.18(a).

                 (b)      Except as set forth in Schedule 4.18(b), no Employee
         Plan constitutes a "multiemployer plan," as defined in Section 3(37)
         of ERISA, or a "defined benefit plan," as defined in Section 3(35) and
         subject to Title IV of ERISA, nor does Read-mor have any obligation to
         create, maintain, or contribute to any such "multiemployer plan" or
         "defined benefit plan".  No Employee Plan is maintained in connection
         with any trust described in Section 501(c)(9) of the Code.  No
         "accumulated funding deficiency," as defined in Section 412 of the
         Code, has been incurred with respect to any Employee Plan, whether or
         not waived.  Full payment has been made of all amounts which Read-mor
         is required to have paid as contributions to or benefits under any
         Employee Plan as of the end of the most recent fiscal year thereof,
         and there are no unfunded obligations under any Employee Plan.
         Read-mor knows of no "reportable event," within the meaning of Section
         4043 of ERISA, and no event described in Section 4041, 4042, 4062 or
         4063 of ERISA has occurred in connection with any Employee Plan.  No
         condition exists and no event has occurred which could constitute
         grounds for termination of any Employee Plan, and neither Read-mor nor
         any of its affiliates has incurred any material liability under Title
         IV of ERISA arising in connection with the termination of, or complete
         or partial withdrawal from, any plan covered or previously covered by
         Title IV of ERISA.  Nothing done or omitted to be done and no
         transaction or holding of any asset under or in connection with any
         Employee Plan has or will make Read-mor, or any officer or director of
         Read-mor, subject to any liability under Title I of ERISA or liable
         for any tax pursuant to Section 4975 of the Code.  There is no pending
         or, to the best knowledge of Read-mor and the Read-mor Shareholders,
         threatened litigation, arbitration, disputed claim, adjudication,
         audit, examination, or other proceeding with respect to any Employee
         Plan or any fiduciary or administrator thereof in their capacities as
         such.

                 (c)      Except as set forth in Schedule 4.18(c), each
         Employee Plan which is intended to be qualified under Section 401(a)
         of the Code is, to the best knowledge of Read-mor and the Read-mor
         Shareholders, so qualified and has been so qualified during the period
         from its adoption to date, and each trust forming a part thereof is
         exempt from tax pursuant to Section 501(a) of the Code.  Read-mor has
         furnished to Unimag copies of the most recent Internal Revenue Service
         determination letters with respect to each such plan for which it is
         the plan sponsor.  Except as set forth in Schedule 4.18(c), to the
         best knowledge of Read-mor and the Read-mor Shareholders, each
         Employee Plan has been maintained in compliance with its terms and the
         requirements prescribed by any and all


                                       20
<PAGE>   27
         statutes, orders, rules, and regulations, including but not limited to
         ERISA and the Code, which are applicable to such plan.

                 (d)      Except as set forth in Schedule 4.18(d), there is no
         contract, agreement, plan, or arrangement covering any employee or
         former employee of Read-mor or any affiliate that, individually or
         collectively, could give rise to the payment of any amount that would
         not be deductible pursuant to the terms of the Code.

                 (e)      Schedule 4.18(e) identifies each employment,
         severance, or other similar contract, arrangement, or policy and each
         plan or arrangement (written or oral) providing for insurance coverage
         (including any self-insured arrangements), workers' compensation,
         disability benefits, severance benefits, supplemental unemployment
         benefits, vacation benefits, retirement benefits, or for deferred
         compensation, profit-sharing, bonuses, stock options, stock
         appreciation, or other forms of incentive compensation or
         post-retirement insurance, compensation, or benefits which (i) is not
         an Employee Plan, (ii) is entered into, maintained, or contributed to,
         as the case may be, by Read-mor or any of its affiliates, and (iii)
         covers any employee or former employee of Read-mor or any of its
         affiliates.  Such contracts, plans, and arrangements as are described
         above, copies or descriptions of which have been furnished previously
         to Unimag, are referred to collectively herein as the "Benefit
         Arrangements."  Each Benefit Arrangement has been maintained in
         substantial compliance with its terms and with requirements prescribed
         by any and all statutes, orders, rules, and regulations that are
         applicable to such Benefit Arrangement.

                 (f)      Except as set forth in Schedule 4.18(f), there is no
         liability in respect of post-retirement health and medical benefits
         for current or retired employees of Read-mor or any of its affiliates.
         Except as set forth in Schedule 4.18(f), Read-mor has reserved its
         right to amend or terminate any Employee Plan or Benefit Arrangement
         providing health or medical benefits in respect of any active employee
         of Read-mor under the terms of any such plan and descriptions thereof
         given to employees.  With respect to any of Read-mor's Employee Plans
         which are "group health plans" under Section 4980B of the Code and
         Section 607(1) of ERISA, there has been substantial compliance with
         all requirements imposed thereunder .

                 (g)      Except as set forth in Schedule 4.18(g), there has
         been no amendment to, written interpretation, or announcement (whether
         or not written) by Read-mor or any of its affiliates relating to any
         Employee Plan or Benefit Arrangement which would increase the expense
         of maintaining such Employee Plan or Benefit Arrangement above the
         level of the expense incurred in respect thereof for the fiscal year
         ended immediately prior to the Closing Date.

                 (h)      Except as set forth in Schedule 4.18(h), Read-mor is
         not a party or subject to any union contract or any material
         employment contract or arrangement providing for


                                       21
<PAGE>   28
         annual future compensation of more than $25,000 to any officer,
         consultant, director or employee, except for employment agreements to
         be entered into as provided in Section 6.1(g).

                 (i)      Except as set forth in Schedule 4.18(i), the
         execution, delivery, and consummation of the transactions contemplated
         by this Agreement do not constitute a triggering event under any
         Employee Plan, whether or not legally enforceable, which (either alone
         or upon the occurrence of any additional or subsequent event) will or
         may result in any payment (of severance pay or any other type),
         acceleration, increase in vesting, or increase in benefits to any
         current or former participant, employee, or director of Read-mor.

                 (j)      Any reference to ERISA or the Code or any section
         thereof shall be construed to include all amendments thereto and
         applicable regulations and administrative rulings issued thereunder.

         Section 4.19     CONTRACTS.  Schedule 4.19 lists and briefly describes
all contracts, agreements, leases, arrangements, and understandings (written or
oral) ("Contracts") to which Read-mor is a party and which fall within any of
the following categories:  (a) Contracts with any of Read-mor's top 20
customers based on Read-mor's revenues for the 12-month period ended June 30,
1996; (b) Contracts not entered into in the ordinary course of Read-mor's
business (including without limitation Contracts with any present or former
shareholder, director, or officer of Read-mor, or any person related by blood
or marriage to any such person, or any person controlling, controlled by, or
under common control with any such person, or with any employee, agent, or
consultant of Read-mor not terminable at will); (c) Contracts which are service
contracts (excluding contracts for delivery services entered into in the
ordinary course of business) or equipment leases involving payments by Read-mor
of more than $10,000 per year; (d) Contracts containing covenants or
restrictions purporting to limit the freedom of Read- mor to compete in any
line of business in any geographic area or to employ or otherwise engage any
person; (e) Contracts which extend beyond one year, unless cancelable on 60 or
fewer days' notice without any liability, penalty, or premium; (f) Contracts
which relate to any borrowings or guarantees in excess of $25,000; (g)
Contracts containing any obligation or commitment which limits the freedom of
Read-mor to sell, lease, or otherwise distribute any product or customer
information; or (h) Contracts which are not listed above but which are material
to the condition (financial or otherwise), operations, assets, prospects, or
business of Read-mor.  All such Contracts are valid and binding and in full
force and effect, and, to the best knowledge of Read-mor and the Read-mor
Shareholders, enforceable in accordance with their respective terms in all
material respects.  Except as set forth in Schedule 4.19, neither Read-mor nor,
to the best knowledge of Read-mor and the Read-mor Shareholders, any other
party thereto, is in violation of, in default in respect of, nor, to the best
knowledge of Read-mor and the Read-mor Shareholders, has there occurred an
event or condition which, with the passage of time or giving of notice (or
both) would constitute a default under any such Contract.


                                       22
<PAGE>   29
         Section 4.20     ACCOUNTS RECEIVABLE.  Except as set forth in Schedule
4.20, all accounts and notes receivable (customer, vendor, and other) of
Read-mor as of June 30, 1996, are and will be collectible in full, after
application of a reserve for uncollectible accounts determined in accordance
with generally accepted accounting principles, and are and will be valid and
subsisting (unless previously paid) and represent and will represent sales
actually made (net of all applicable credits and rebates) in the ordinary and
usual course of business consistent with past practices.

                 From the date of this Agreement through the Closing Date, no
customer or vendor accounts receivable of Read-mor will be converted to notes
receivable or written off without the prior written consent of Unimag.

         Section 4.21     NO CONFLICT OR DEFAULT.  Except as set forth on
Schedule 4.21, neither the execution and delivery of this Agreement by Read-mor
or the Read-mor Shareholders, nor compliance by Read-mor and the Read-mor
Shareholders with the terms and provisions of this Agreement, including without
limitation the consummation of the transactions contemplated by this Agreement,
will:  (a) violate any Applicable Laws or Permits; (b) conflict with or result
in the breach of any term, condition, or provision of (i) the articles of
incorporation, code of regulations, or other organizational document of
Read-mor or (ii) any material agreement, deed, contract, undertaking, mortgage,
indenture, writ, order, decree, restriction, legal obligation, or instrument to
which Read-mor or any Read-mor Shareholder is a party or by which Read-mor or
any Read-mor Shareholder or any of their respective assets or properties are or
may be bound or affected; (c) constitute a default (or an event which, with the
giving of notice, the passage of time, or both, would constitute a default)
thereunder; (d) result in the creation or imposition of any lien, security
interest, charge or encumbrance, or restriction of any nature whatsoever with
respect to any material properties or assets of Read-mor or any Read-mor
Shareholder; or (e) give to others any interest or rights, including rights of
termination, acceleration, or cancellation in or with respect to any of the
material properties, assets, contracts, or business of Read-mor.

         Section 4.22     BOOKS OF ACCOUNT; RECORDS.  Read-mor's general
ledgers, stock record books, minute books and other material records relating
to the assets, properties, contracts, and outstanding legal obligations of
Read-mor are, in all material respects, complete and correct, and have been
maintained in accordance with good business practices and the matters contained
therein are, to the extent required by generally accepted accounting
principles, accurately reflected in the Compiled Statements, except as may be
set forth in Section 4.6.

         Section 4.23     EMPLOYEES AND COMPENSATION.  Schedule 4.23 lists and
describes the current compensation of the five most highly compensated managers
of Read-mor and any other employee of Read-mor whose total current salary and
bonus exceeds $50,000.  Except as disclosed in Schedule 4.23:  (a) there are no
other forms of compensation paid to any such employee of Read-mor; (b) the
amounts accrued or to be accrued on the books and records of Read-mor for
vacation pay, sick pay, and all commissions and other fees payable to agents,
salespersons and representatives of Read-mor will be adequate to cover
Read-mor's liabilities for





                                       23
<PAGE>   30
all such items; (c)  Read-mor has not become obligated, directly or indirectly,
to any shareholder, director, or officer of Read-mor or any person related to
any such person by blood or marriage, except for current liability for such
compensation; and (d) to the best knowledge of Read-mor and the Read-mor
Shareholders, no shareholder, director, officer, agent, employee, or
representative of Read-mor or any person related to such person by blood or
marriage holds any position or office with or has any material financial
interest, direct or indirect, in any supplier, customer, or account of, or other
outside business which has material transactions with, Read-mor.  Neither
Read-mor nor any Read-mor Shareholder has any agreement or understanding with
any shareholder, director, officer, agent, employee, or representative of
Read-mor which would influence any such person not to become associated with
Unimag from and after the Closing or not to serve Read-mor after the Closing in
a capacity similar to the capacity presently held.

         Section 4.24     LABOR RELATIONS.  Except as set forth in Schedule
4.24, there is no unfair labor practice complaint against Read-mor pending
before the National Labor Relations Board.  Except as set forth in Schedule
4.24, Read-mor is not a party to or bound by any collective bargaining
agreement and there is no labor strike, dispute, slowdown or stoppage, or any
union organizing campaign, actually pending or, to the best knowledge of
Read-mor and the Read-mor Shareholders, threatened against or involving
Read-mor.  Except as set forth in Schedule 4.24, no labor grievance has been
filed against Read-mor in the last three years, and no arbitration proceeding
has arisen out of or under a collective bargaining or other labor agreement and
is pending and no claim therefor has been asserted.  Except as set forth in
Schedule 4.24, no collective bargaining or other labor agreement is currently
being negotiated by Read-mor and no union or collective bargaining unit
represents any of Read-mor's employees.  Read-mor has not experienced any work
stoppage or other material labor difficulty during the past five years.

         Section 4.25     CUSTOMERS AND SUPPLIERS.  Except as set forth in
Schedule 4.25, no supplier of Read-mor has indicated that it shall stop, or
decrease the rate of, or substantially increase its fees for, supplying
products or services to Read-mor either prior to, or following the consummation
of, the Closing.  Schedule 4.25 sets forth a list of all customers which have
terminated their relationships with Read-mor since December 31, 1995, or have
notified Read-mor or the Read-mor Shareholders since December 31, 1995, that
they intend to terminate their relationships with Read-mor.  Except as set
forth in Schedule 4.25, Read-mor and the Read-mor Shareholders do not know of
any customers of Read-mor which alone or in the aggregate comprise more than 1%
of actual annualized sales as shown in the Compiled Statements, which have
indicated that they are considering or planning to (a) discontinue being
customers of Read-mor, (b) discontinue being customers of Unimag or Read-mor
after the Escrow Closing or the Closing, or (c) substantially decrease the
amount of their purchasing from Read-mor or Unimag or otherwise materially
alter the terms of such purchasing either before or after the Closing.

         Section 4.26     SPECIAL TERMS; PRODUCT WARRANTIES.  Schedule 4.26
sets forth the terms and conditions of any credit, discount, or other terms
given by Read-mor to any customer outside the usual and ordinary course of
business.





                                       24
<PAGE>   31
         Section 4.27     BUSINESS OF READ-MOR.  Read-mor is and since 1970 has
been engaged in the retail book and magazine business and is presently engaged
in no other business whatsoever except as may be incidental to the foregoing.

         Section 4.28     INVESTMENT REPRESENTATION.  Each of the Read-mor
Shareholders: (a) represents that such Read-mor Shareholder owns beneficially
and of record the number of Read-mor Shares set forth opposite such Read-mor
Shareholder's name on Schedule 4.2; and (b) acknowledges, represents, and
warrants to Unimag that (i) such Read-mor Shareholder is an "accredited
investor," as that term is defined in Regulation D, because he or she has a net
worth at this time in excess of $1 million or had income in each of the two
most recent years in excess of $200,000 and has a reasonable expectation of
reaching the same income level in the current year, or, in the case of a
Read-mor Shareholder that is a trust, because such trust has total assets in
excess of $5,000,000, was not formed for the purpose of the transactions
contemplated by this Agreement, and the investment decision respecting the
Unimag Shares and Unimag Debentures will be directed by a person who has such
knowledge and experience in financial and business matters that he or she is
capable of evaluating the merits and risks of an investment in the Unimag
Shares and Unimag Debentures, (ii) such Read-mor Shareholder has been provided
the opportunity to ask questions and receive answers from Unimag concerning the
business operations and financial condition of Unimag and the terms and
conditions of the transactions described in this Agreement, and to obtain any
additional information necessary to verify the accuracy of information provided
to such Read-mor Shareholder by Unimag, and (iii) is acquiring the Unimag
Shares and Unimag Debentures to be issued pursuant to this Agreement for such
Read-mor Shareholder's own accounts for investment only and not with a view to
the distribution thereof.

         Section 4.29     SECTION 351 EXCHANGE.  It is the intention of
Read-mor and the Read-mor Shareholders to treat the acquisition of Read- mor
pursuant to this Agreement, along with other exchanges and acquisitions
occurring before and after the closing of the transactions contemplated by this
Agreement, as an exchange under Section 351 of the Code, subject to the rules
of Section 351 of the Code and the regulations promulgated thereunder
applicable to the receipt and taxability of "boot" (within the meaning of such
rules). Read-mor and the Read-mor Shareholders shall be solely responsible for
evaluating (and determining the appropriate methods required for reporting) all
federal, state, and local income and other tax consequences to each of them
which will and may result from the transactions contemplated by this Agreement.

                                   ARTICLE 5
                            COVENANTS OF THE PARTIES

         Section 5.1      MUTUAL COVENANTS.

                 (a)      General.  Each Party shall use all reasonable efforts
         to take all actions and do all things necessary, proper, or advisable
         to consummate the Exchange and the other transactions contemplated by
         this Agreement, including without limitation using all





                                       25
<PAGE>   32
         reasonable efforts to cause the conditions set forth in Article 6 of
         this Agreement for which such Party is wholly or partially responsible
         to be satisfied as soon as reasonably practicable and to prepare,
         execute, acknowledge or verify, deliver, and file such additional
         documents, and take or cause to be taken such additional actions, as
         any other Party may reasonably request.

                 (b)      HSR Filings.  The Parties shall cooperate with each
         other with respect to the preparation and filing of any Notification
         and Report Forms and related materials that they may be required to
         file with the Federal Trade Commission and the Antitrust Division of
         the United States Department of Justice under the HSR Act with respect
         to the Exchange and shall promptly make any further filings pursuant
         the HSR Act that may be necessary, proper, or advisable.

                 (c)      Other Governmental Matters.  Each Party shall use all
         reasonable efforts to take any additional action that may be
         necessary, proper, or advisable in connection with any other notices
         to, filings with, and authorizations, consents and approvals of any
         court, administrative agency or commission, or other governmental
         authority or instrumentality that it may be required to give, make, or
         obtain.

                 (d)      Tax-Free Treatment.  Each of the Parties shall use
         all reasonable efforts to cause the Exchange to constitute (along with
         other exchanges and acquisitions occurring before and after the
         Exchange) a tax-free exchange under Section 351 of the Code, subject
         to the rules of Section 351 of the Code and the regulations
         promulgated thereunder applicable to the receipt and taxability of
         "boot" (within the meaning of such rules). Each of the Parties shall
         be solely responsible for evaluating (and determining the appropriate
         methods required for reporting) all federal, state, and local income
         and other tax consequences to each such Party which will and may
         result from the transactions contemplated by this Agreement.

         Section 5.2      COVENANTS OF READ-MOR AND THE READ-MOR SHAREHOLDERS.
Read-mor and the Read-mor Shareholders, jointly and severally, covenant and
agree that:

                 (a)      Conduct of Business.  Except as otherwise expressly
         contemplated by this Agreement, from the date of this Agreement until
         the Closing (the "Pre-Exchange Period"):  (i) neither Read-mor nor any
         Read-mor Shareholder shall take or permit to be taken any action or do
         or permit to be done anything in the conduct of the business of
         Read-mor, or otherwise, that would be contrary to or in breach of any
         of the terms or provisions of this Agreement or which would cause any
         of their representations and warranties contained in this Agreement to
         be or become untrue in any material respect; (ii) Read-mor shall
         conduct its business in the ordinary course consistent with past
         practices (iii) Read-mor and the Read-mor Shareholders shall permit
         Unimag to manage and oversee the business operations of Read-mor as
         provided in Section 5.3(b); and (iv) Read-mor and the Read-mor
         Shareholders shall use all reasonable efforts to assist Unimag in
         preserving the business organization intact, keeping available to
         Read-mor and Unimag


                                       26
<PAGE>   33
         the present service of Read-mor's employees, and preserving for
         Read-mor and Unimag the goodwill of Read-mor's suppliers, customers,
         and others with whom business relationships exist.  Without limiting
         the generality of the foregoing, during the Pre-Exchange Period,
         except as otherwise expressly contemplated by this Agreement or with
         the prior written consent of Unimag, Read-mor shall not:

                          (A)     Adopt or propose any change in its articles
                 of incorporation or code of regulations; adjust, split,
                 combine, or  reclassify any of its capital stock; or make any
                 other changes in its authorized or issued capital stock;

                          (B)     Redeem, purchase, or otherwise acquire any
                 shares of its capital stock; grant any person or entity any
                 right to acquire any shares of its capital stock; issue,
                 deliver, sell, or agree to issue, deliver, or sell, any
                 additional shares of its capital stock or any other
                 securities; or enter into any agreement or arrangement with
                 respect to the sale or voting of its shares of capital stock;

                          (C)     Merge or consolidate with any other person or
                 entity or acquire a material amount of assets of any other
                 person or entity except for the acquisition of inventory in
                 the ordinary course of business consistent with past
                 practices;

                          (D)     Sell, lease, license, pledge, encumber, or
                 otherwise dispose of any operating assets other than sales of
                 inventory in the ordinary course of business consistent with
                 past practices;

                          (E)     Incur, create, assume, or otherwise become
                 liable for any indebtedness other than indebtedness incurred
                 in the ordinary course of business consistent with past
                 practices;

                          (F)     Except for those arrangements disclosed in
                 Schedule 5.2(a), enter into or modify any employment,
                 severance, termination, or similar agreement or arrangement
                 with, or grant any bonuses, salary increases, severance, or
                 termination pay to, any officer, director, consultant, or
                 employee;

                          (G)     Adopt, amend, or terminate any employee
                 benefit plan or increase, amend, or terminate any benefits to
                 officers, directors, consultants, or employees;

                          (H)     Modify in any material way or terminate any
                 of the contracts listed or required to be listed in Schedule
                 4.19, except in the ordinary course of business consistent
                 with past practices;

                          (I)     Except as disclosed in Schedule 4.17, settle
                 any claims, litigation, or actions, whether now pending or
                 hereafter made or brought, unless such settlement does not
                 involve a payment by Read-mor of more than $25,000;





                                       27
<PAGE>   34
                          (J)     Engage in any transaction, or enter into any
                 agreement, contract, lease, or other arrangement or
                 understanding, with any affiliate of Read-mor, except for
                 transactions expressly permitted by this Agreement; or

                          (K)     Agree or commit to do any of the foregoing.

                 (b)      Exclusive Rights.  Neither Read-mor nor any Read-mor
         Shareholder shall, directly or indirectly, solicit (including without
         limitation by way of furnishing or making available any non-public
         information concerning the business, properties, or assets of
         Read-mor) or engage in negotiations or discussions with, disclose any
         of the terms of this Agreement to, accept any offer from, furnish any
         information to, or otherwise cooperate, assist, or participate with
         any person or organization (other than Unimag and its representatives)
         regarding any Acquisition Proposal (defined below), except that any
         person or entity making an Acquisition Proposal may be informed of the
         restrictions contained in this sentence.  Read-mor and the Read-mor
         Shareholders shall notify Unimag promptly by telephone, and thereafter
         promptly confirm in writing, if any such information is requested
         from, or any Acquisition Proposal is received by, Read-mor or any of
         the Read-mor Shareholders.  For purposes of this Agreement,
         "Acquisition Proposal" shall mean any offer or proposal received by
         Read-mor or any Read-mor Shareholder prior to the Closing regarding
         the acquisition by purchase, merger, lease, or otherwise of any
         capital stock of Read-mor, the business of Read-mor, or any material
         assets, customer relationships, or other operations of Read-mor.

                 (c)      Access to Records and Other Due Diligence.  During
         the Pre-Exchange Period, Read-mor shall:  (i) make or cause to be made
         available to Unimag and its representatives, attorneys, accountants,
         and agents, for examination, inspection, and review, the assets and
         property of Read-mor and all books, contracts, agreements,
         commitments, records, and documents of every kind relating to
         Read-mor's business, and shall permit Unimag and its representatives,
         attorneys, accountants and agents to have access to the same at all
         reasonable times, including without limitation access to all tax
         returns filed and in preparation and all review and other accounting
         work papers of Read-Mor's accounts and all reports to management and
         related responses; and (ii) permit representatives of Unimag to
         interview suppliers, customers, and personnel of Read-mor, provided,
         however, that a Read-mor representative shall be entitled to be
         present at and participate in each such interview.

                 (d)      Disclosures.  After the date of this Agreement,
         neither Read-mor nor any Read-mor Shareholder shall:  (i) disclose to
         any person, association, firm, corporation or other entity (other than
         Unimag or those designated in writing by Unimag) in any manner,
         directly or indirectly, any proprietary information or data relevant
         to the business of Read-mor, whether of a technical or commercial
         nature; or (ii) use, or permit or assist, by acquiescence or
         otherwise, any person, association, firm, corporation, or other entity
         (other than Unimag or those designated in writing by Unimag) to use,
         in any manner, directly or indirectly, any such information or data,
         excepting only use of such data or


                                       28
<PAGE>   35
         information as is at the time generally known to the public and which
         did not become generally known through any breach of any provision of
         this section by Read-mor or any Read-mor Shareholder.  Upon the
         termination of this Agreement for any reason, Read-mor shall promptly
         cause all copies of such information and data in its possession, or in
         the possession of the Read-mor Shareholders, to be returned to Unimag.

                 (e)      Employee Retention.  Read-mor and the Read-mor
         Shareholders understand that in Unimag's view it is essential to the
         successful operation of the business of Read-mor that Read-mor assist
         Unimag in retaining substantially unimpaired Read-mor's operating
         organization.  During the Pre-Exchange Period, neither Read-mor nor
         any Read-mor Shareholder shall take any action which would induce any
         employee or representative of Read-mor (other than himself or herself)
         or Unimag not to become or continue as an employee or representative
         of Read-mor or Unimag.

                 (f)      Dividends and Distributions.  During the Pre-Exchange
         Period, except as permitted in Section 5.2(a), Read-mor and the
         Read-mor Shareholders shall not permit Read-mor to declare, set aside
         or pay any dividend or any distribution (in cash or in kind) to its
         shareholders.

                 (g)      Notices of Certain Events.  Read-mor and the Read-mor
         Shareholders shall promptly notify Unimag of:

                          (i)     Any notice or other communication from any
                 person or entity alleging that the consent of such person or
                 entity is or may be required in connection with the
                 transactions contemplated by this Agreement;

                          (ii)    Any notice or other communication from any
                 governmental or regulatory agency or authority in connection
                 with the transactions contemplated by this Agreement; and

                          (iii)   Any actions, suits, claims, investigations,
                 or proceedings commenced or, to the knowledge of Read-mor or
                 any Read-mor Shareholder, threatened against, relating to, or
                 involving or otherwise affecting Read-mor or any Read-mor
                 Shareholder, or any of their property which, if in existence
                 on the date of this Agreement would have been required to have
                 been disclosed by Read-mor and the Read-mor Shareholders
                 pursuant to Section 4.17 or which relate to the consummation
                 of the transactions contemplated by this Agreement.

                 (h)      Title Evidence.  Read-mor shall deliver to Unimag as
         soon as practicable after the date of this Agreement title opinions,
         title reports, or other evidence of title, in form and substance
         reasonably satisfactory to Unimag, showing in Read-mor indefeasible
         fee simple title in all of the facilities and real property owned by
         Read-mor, subject only to such exceptions, encumbrances, or other
         matters as are reasonably satisfactory to Unimag.





                                       29
<PAGE>   36
                 (i)      Compiled Financial Statements.  The Read-mor
         Shareholders shall deliver to Unimag, within 75 days after the Escrow
         Closing Date, compiled financial statements for the fiscal year ended
         December 31, 1995, and for the fiscal year ending December 31, 1994.
         These compiled financial statements shall be prepared from and shall
         be in accordance with the books and records of Read-mor, prepared in
         conformity with generally accepted accounting principles applied on a
         consistent basis, including without limitation the generally accepted
         accounting principles set forth on Schedule 2.1(b), but subject to the
         exceptions to generally accepted accounting principles also set forth
         on Schedule 2.1(b), and fairly present in all material respects the
         financial condition of Read-mor as of the dates stated and the results
         of operations of Read-mor for the periods then ended in accordance
         with such practices.  If Arthur Andersen LLP should at any time
         determine that in connection with Unimag's reporting requirements to
         the SEC the financial statements described above should be audited,
         then, in such event, (A) Read-mor shall cause Arthur Andersen LLP to
         perform the December 31, 1994 audit and Read-mor shall pay all costs
         and expenses incurred in connection with such audit, and (B) Unimag
         shall cause Arthur Andersen LLP to perform the December 31, 1995 audit
         and Unimag shall pay all costs and expenses incurred in connection
         with such audit.

                 (j)      Noncompetition.  During the five year period
         beginning on the Escrow Closing Date, the Read-mor Shareholders shall
         not, directly or indirectly, whether in their own capacity or as a
         shareholder or other owner, partner, member, manager, consultant,
         creditor or agent of any person, firm, association, organization or
         other entity:

                          (i)      Enter into or engage in any business anywhere
                 in the United States which competes with Unimag's, or any of
                 its subsidiaries', wholesale and retail magazine, book,
                 newspaper and sundries distribution and related business (the
                 "Unimag Business") during such period;

                          (ii)     Solicit customers or business patronage
                 anywhere in the United States which results in competition with
                 the Unimag Business; or

                          (iii)    Promote or assist, financially or otherwise,
                 any person, firm, association, corporation or other entity
                 engaged in any business which competes with the Unimag Business
                 anywhere in the United States. 

                 The foregoing covenant shall not be deemed to have been
         violated solely by the ownership of shares of any class of capital
         stock of any publicly traded corporation involved in the wholesale and
         retail magazine, book, newspaper and sundries distribution and related
         businesses, so long as the aggregate holdings of any Read- mor
         Shareholder in such publicly traded corporation other than Unimag
         represents less than 1% of such corporation's outstanding capital
         stock.


                                       30
<PAGE>   37
                 The Read-mor Shareholders acknowledge that (a) the provisions
         of this section are fundamental and essential for the protection of
         Unimag's legitimate business and proprietary interests, and (b) such
         provisions are reasonable and appropriate in all respects.

         Section 5.3      COVENANTS OF UNIMAG.  Unimag covenants and agrees
that:

                 (a)      Conduct of Unimag's Business.  Except as otherwise
         expressly contemplated by this Agreement, during the Pre-Exchange
         Period:  (i) Unimag shall not take or permit to be taken any action or
         do or permit to be done anything in the conduct of the business of
         Unimag, or otherwise, that would be contrary to or in breach of any of
         the terms or provisions of this Agreement or which would cause any of
         its representations and warranties contained in this Agreement to be
         or become untrue in any material respect; and (ii) Unimag shall
         conduct its business in the ordinary course consistent with past
         practices.

                 (b)      Joint Operations of Unimag and Read-mor.
         Notwithstanding anything in this Agreement to the contrary, from and
         after the Escrow Closing Date, Unimag shall manage and oversee the
         operation of the business of Read-mor as if the Exchange had already
         occurred.

                 (c)      Consummation of Acquisitions.  Unimag shall use all
         reasonable efforts to take all actions and do all things necessary,
         proper, or advisable to consummate the: (i) acquisition of Michiana
         News Services, Inc., a Michigan corporation ("Michiana"), pursuant to
         and upon the terms and conditions of the Stock Transfer and Exchange
         Agreement among Unimag, Michiana, and all of the shareholders of
         Michiana (the "Michiana Acquisition"); (ii) acquisition of The Stoll
         Companies, an Ohio corporation ("Stoll"), pursuant to and upon the
         terms and conditions of the Stock Transfer and Exchange Agreement
         among Unimag, Stoll and all of the shareholders of Stoll (the "Stoll
         Acquisition"); and (iii) acquisition of certain assets and liabilities
         of Ohio Periodical Distributors, Inc., an Ohio corporation ("OPD"),
         Northern News Company, a Michigan corporation ("Northern"), and
         Wholesaler's Leasing Corp., a Delaware corporation, pursuant to and
         upon the terms and conditions of the respective Asset Transfer and
         Exchange Agreements between Unimag and those companies and the
         acquisition of The Scherer Companies, a Delaware Corporation, pursuant
         to and upon the terms and conditions of the Stock Transfer and
         Exchange Agreement among Unimag, that company, and all of its
         shareholders (collectively, the "Scherer Companies Acquisitions").
         Neither the acquisition agreement for the Michiana Acquisition (the
         "Michiana Acquisition Agreement"), the acquisition agreement for the
         Stoll acquisition (the "Stoll Acquisition Agreement"), nor the
         acquisition agreements for the Scherer Companies Acquisitions (the
         "Scherer Companies Acquisition Agreements") shall be modified or
         amended, in any material respect, without the prior written consent of
         the Unimag Board of Directors, Stoll, Michiana and each of the
         companies which are a part of the Scherer Companies Acquisitions (the
         "Scherer Companies").


                                       31
<PAGE>   38
                 In addition to the transferors described in this Section
         5.3(c), the remainder of the control group (as defined in Section
         368(c) of the Code) of Unimag is specified in Schedule 1.1.

                 (d)      Confidential Information.  Upon the termination of
         this Agreement for any reason, Unimag shall promptly cause all
         proprietary information or data relevant to the business of Read-mor,
         whether of a technical, financial or commercial nature and whether
         furnished by Read-mor hereunder or otherwise received by Unimag, and
         all copies, extracts and summaries thereof in its possession or in the
         possession of any of its officers, shareholders or agents, to be
         promptly returned to Read-mor.

                                   ARTICLE 6
                                   CONDITIONS

         Section 6.1      MUTUAL CONDITIONS TO ESCROW CLOSING.  The obligations
of each of the Parties to complete the Escrow Closing and to consummate the
other transactions contemplated by this Agreement to be completed at the Escrow
Closing shall be subject to fulfillment of all of the following conditions:

                 (a)      Completion of Schedules and Exhibits.  Except for the
         Debenture Agreement attached as Exhibit A and the Employment
         Agreements attached as Exhibits C-1 through C-3, the Parties
         acknowledge that at the time of the execution of this Agreement the
         schedules and exhibits will not be attached. Unimag and Read-mor will
         proceed in good faith to finalize the form and content of such
         schedules and exhibits in a manner consistent with the terms and
         conditions of this Agreement and otherwise mutually acceptable to both
         Parties.  Upon finalizing the form and content of such schedules and
         exhibits they will be attached to and become a part of this Agreement
         as if they had been attached to this Agreement at the time of
         execution.

                 (b)      No Adverse Proceeding.  No temporary restraining
         order, preliminary or permanent injunction, or other order or decree
         which prevents the consummation of the Exchange or the other
         transactions contemplated by this Agreement shall have been issued and
         remain in effect, and no statute, rule, or regulation shall have been
         enacted by any state or federal government or governmental agency
         which would prevent the consummation of the Exchange or the other
         transactions contemplated by this Agreement.

                 (c)      Certain Approvals.  Unimag and Read-mor each shall
         have filed any Notification and Report Forms and related materials
         that either such Party may be required to file with the Federal Trade
         Commission and the Antitrust Division of the United States Department
         of Justice under the HSR Act with respect to the Exchange, and all
         waiting periods applicable to the consummation of the Exchange under
         the HSR Act shall have expired or been terminated.





                                       32
<PAGE>   39
                 (d)      Other Governmental Approvals.  Any governmental or
         other approvals or reviews of this Agreement and the transactions
         contemplated by this Agreement required under any applicable laws,
         statutes, orders, rules, regulations, policies or guidelines
         promulgated thereunder, or any governance document of Unimag or
         Read-mor shall have been received, except for any filings which Unimag
         must make with the Securities and Exchange Commission in connection
         with obtaining approval from Unimag's Shareholders of the Exchange and
         other transactions contemplated by this Agreement.

                 (e)      Escrow Closing of Certain Acquisitions. Read-mor
         shall have received copies of the final form of the Stoll Acquisition
         Agreement, the Michiana Acquisition Agreement and the Scherer
         Companies Acquisition Agreements, all of which shall be of a form and
         content substantially similar to this Agreement, with the exception
         that certain of the Scherer Companies Acquisition Agreements shall be
         for the purchase and sale of assets.  In addition, Unimag shall have
         consummated the escrow closings of the Stoll Acquisition, the Michiana
         Acquisition and the Scherer Companies Acquisitions for Northern and
         OPD.

                 (f)      Tax Commentary.  Unimag shall have received a tax
         commentary, dated the Escrow Closing Date, of Arthur Andersen LLP, in
         form and substance satisfactory to Unimag, as to the qualification of
         the Exchange for Unimag as a tax-free exchange under Section 351 of
         the Code, and Unimag shall have delivered a copy of such commentary to
         Read-mor.

         Section 6.2      CONDITIONS TO OBLIGATIONS OF READ-MOR AND THE
READ-MOR SHAREHOLDERS TO COMPLETE THE ESCROW CLOSING.  The obligations of
Read-mor and the Read-mor Shareholders to complete the Escrow Closing and to
consummate the other transactions contemplated by this Agreement to be
completed at the Escrow Closing shall be subject to the fulfillment of all of
the following conditions unless waived by Read- mor and the Read-mor
Shareholders in writing:

                 (a)      Representations and Warranties.  The representations
         and warranties of Unimag set forth in Article 3 of this Agreement
         shall be true and correct in all material respects as of the date of
         this Agreement and as of the Escrow Closing as though made at and as
         of the Escrow Closing.

                 (b)      Performance of Agreement.  Unimag shall have
         performed and observed in all material respects all covenants,
         agreements, obligations, and conditions to be performed or observed by
         them under this Agreement at or prior to the Escrow Closing.

                 (c)      Certificate.  Unimag shall have furnished Read-mor
         and the Read-mor Shareholders with a certificate dated the Escrow
         Closing Date signed by its chairman, president, or any vice president
         to the effect that the conditions set forth in Section 6.2(a) and
         Section 6.2(b) have been satisfied.





                                       33
<PAGE>   40
                 (d)      Opinion of Counsel.  Read-mor and the Read-mor
         Shareholders shall have received the legal opinion, dated the Escrow
         Closing Date, of Baker & Hostetler, counsel to Unimag, in
         substantially the form attached to this Agreement as Exhibit B.

                 (e)      Adverse Change and Condition.  There shall have been
         no material adverse change in the properties, assets, liabilities,
         business, results of operations, condition (financial or otherwise),
         or prospects of Unimag since the date of the 10-Q or of the Scherer
         Companies, Stoll Companies, Michiana News Service or Read-mor since
         December 31, 1995.

                 (f)      Unimag Shareholder Letters.       As of the date of
         this Agreement, shareholders of Unimag who have the right to vote more
         than 50% of the outstanding Unimag Shares intend to submit letters to
         Unimag indicating they intend to vote in favor of the Exchange, the
         Michiana Acquisition, the Stoll Acquisition and the Scherer Companies
         Acquisitions at the Unimag shareholders meeting to be held for that
         purpose.  Copies of these letters will be provided to Read-mor by
         Unimag prior to the Escrow Closing.

                 (g)      Due Diligence.  Read-mor's completion of its due
         diligence review of Unimag, Stoll, Michiana and the Scherer Companies
         with results satisfactory to Read-mor on or before September 6, 1996.

                 (h)      Other Documents.  Unimag shall have delivered the
         following items to Read-mor:

                          (i)     Unimag's articles of incorporation, certified
                 by the Ohio Secretary of State as of a date not more than ten
                 days prior to the Escrow Closing Date;

                          (ii)    A good standing certificate of Unimag, issued
                 by the Ohio Secretary of State as of a date not more than ten
                 days prior to the Escrow Closing Date;

                          (iii)   The code of regulations of Unimag, certified
                 by the secretary of Unimag on the Escrow Closing Date; and

                          (iv)    Resolutions of the directors of Unimag
                 approving, adopting, and authorizing this Agreement and the
                 transactions contemplated by this Agreement, certified by the
                 secretary of Unimag on the Escrow Closing Date.

         Section 6.3      CONDITIONS TO OBLIGATIONS OF UNIMAG TO COMPLETE THE
ESCROW CLOSING.  The obligations of Unimag to complete the Escrow Closing and
to consummate the other transactions contemplated by this Agreement to be
completed at the Escrow Closing shall be subject to the fulfillment of all of
the following conditions unless waived by Unimag in writing:





                                       34
<PAGE>   41
                  (a)     Representations and Warranties.  The representations
         and warranties of Read-mor and the Read-mor Shareholders set forth in
         Article 4 of this Agreement shall be true and correct in all material
         respects as of the date of this Agreement and as of the Escrow Closing
         as though made at and as of the Escrow Closing.

                 (b)      Performance of Agreement.  Read-mor and the Read-mor
         Shareholders shall have performed and observed in all material
         respects all covenants, agreements, obligations, and conditions to be
         performed or observed by them under this Agreement at or prior to the
         Escrow Closing.

                 (c)      Certificate.  Read-mor shall have furnished Unimag
         with a certificate dated the Escrow Closing Date signed on its behalf
         by its chairman, president or any vice president to the effect that
         the conditions set forth in Section 6.3(a) and Section 6.3(b) have
         been satisfied.

                 (d)      Opinion of Counsel.  Unimag shall have received the
         legal opinion, dated the Escrow Closing Date, of Ruth Hunter Smith,
         Esq., counsel to Read-mor and the Read-mor Shareholders, substantially
         in the form attached to this Agreement as Exhibit D.

                 (e)      Books and Records.  Read-mor shall have delivered to
         Unimag all corporate books and records and other materials of
         Read-mor, including without limitation stock books and ledgers, minute
         books, bank account lists, tax returns, and financial and operational
         records and materials.

                 (f)      Third Party Consents.  Unimag shall have received all
         necessary customer, vendor, and other third party consents and
         approvals of this Agreement and the transactions contemplated by this
         agreement

                 (g)      Adverse Change and Condition.  There shall have been
         no material adverse change in the properties, assets, liabilities,
         business, results of operations, condition (financial or otherwise) or
         prospects of Read-mor from that reflected in the Compiled Statements.

                 (h)      Termination of Stock Pledge.  Linda S. Talbott shall
         have terminated its stock pledge agreement with Mr. Ted Rysz, pursuant
         to which he has pledged certain of the Read-mor Shares owned by him as
         security.

                 (i)      Other Documents.  Read-mor shall have delivered the
         following items to Unimag:

                          (i)     Read-mor's articles of incorporation,
                 certified by the Michigan Secretary of State as of a date not
                 more than ten days prior to the Escrow Closing Date;





                                       35
<PAGE>   42
                          (ii)    A good standing certificate of Read-mor,
                 issued by the Michigan Secretary of State as of a date not
                 more than ten days prior to the Escrow Closing Date;

                          (iii)   The code of regulations of Read-mor, certified
                 by the secretary of Read-mor on the Escrow Closing Date; and

                          (iv)    The resolutions of the shareholders and
                 directors of Read-mor approving, adopting, and authorizing
                 this Agreement and the transactions contemplated by this
                 Agreement, certified by the secretary of Read-mor on the
                 Escrow Closing Date.

                 (j)      Due Diligence.  Unimag's completion of its due
         diligence review with results satisfactory to Unimag on or before
         September 6, 1996.

         Section 6.4      DOCUMENT ESCROW AGREEMENT; UNIMAG SHAREHOLDER
APPROVAL.  Upon the satisfaction or waiver of all of the conditions set forth
in Sections 6.1, 6.2, and 6.3, the Parties shall hold the Escrow Closing at
which the Parties and Baker & Hostetler shall execute and deliver the document
escrow agreement in the form attached to this Agreement as Exhibit E (the
"Document Escrow Agreement").  The Document Escrow Agreement shall provide,
among other things, that at the Escrow Closing this Agreement and all of the
Additional Documents shall be deposited with Baker & Hostetler to be held
pursuant to the terms of the Document Escrow Agreement and that upon the escrow
closing of certain acquisitions and the approval of the Exchange by Unimag's
board of directors and shareholders, this Agreement and the Additional
Documents shall be released and delivered to the appropriate Party at the
Closing and the Exchange and other transactions contemplated by this Agreement
shall be consummated.

         Section 6.5      MUTUAL CONDITIONS TO CONSUMMATE THE EXCHANGE.  Upon
the execution and delivery of the Document Escrow Agreement, the obligation of
each of the Parties to consummate the Exchange and the other transactions
contemplated by this Agreement shall be subject to the fulfillment of both of
the following conditions:

                 (a)      Escrow Closing of the Remaining Scherer Companies
         Acquisitions.  Unimag shall have consummated the escrow closings of
         the Scherer Companies Acquisitions (except for the escrow closing for
         the acquisitions of Northern and OPD  which were closed into escrow
         prior to the Escrow Closing under this Agreement).  Such escrow
         closings shall be completed no later than September 28, 1996, and
         shall be substantially similar to the Escrow Closing under this
         Agreement.

                 (b)      Unimag Board of Directors Approval.  The Exchange and
         the Scherer Companies Acquisitions shall have been approved by
         Unimag's board of directors.


                                       36
<PAGE>   43
                 (c)      Unimag Shareholder Approval.  The Exchange, the
         Michiana Acquisition, the Stoll Acquisition and the Scherer Companies
         Acquisitions shall have been approved by the affirmative vote of the
         shareholders of Unimag to the extent such approval is required by the
         provisions of Ohio Revised Code Chapter 1701 and Unimag's articles of
         incorporation.

                                   ARTICLE 7
                           TERMINATION AND AMENDMENT

         Section 7.1      TERMINATION.

                 (a)      Termination by Read-mor and the Read-mor
         Shareholders.  This Agreement may be terminated and canceled prior to
         the Closing by Read-mor and the Read-mor Shareholders if: (i) (A) any
         of the representations or warranties of Unimag contained in this
         Agreement shall prove to be inaccurate in any material respect, or any
         covenant, agreement, obligation, or condition to be performed or
         observed by Unimag under this Agreement has not been performed or
         observed in any material respect at or prior to the time specified in
         this Agreement, and (B) such inaccuracy or failure shall not have been
         cured within 15 business days after receipt by Unimag of written
         notice of such occurrence from Read-mor and the Read-mor Shareholders;
         (ii) any permanent injunction or other order of a court or other
         competent authority preventing consummation of the Exchange or any
         other transaction contemplated by this Agreement shall have become
         final and nonappealable; (iii) so long as Read-mor and the Read-mor
         Shareholders are not in material breach of any representation,
         warranty, covenant, or agreement, if the Escrow Closing has not
         occurred on or before September 28, 1996; or (iv) so long as Read-mor
         and the Read-mor Shareholders are not in material breach of any
         representation, warranty, covenant, or agreement, if the Closing has
         not occurred on or before December 31, 1996.

                 (b)      Termination by Unimag.  This Agreement may be
         terminated and canceled at any time prior to the Closing by Unimag if:
         (i) (A) any of the representations or warranties of Read-mor or any
         Read-mor Shareholder contained in this Agreement shall prove to be
         inaccurate in any material respect, or any covenant, agreement,
         obligation, or condition to be performed or observed by Read-mor or
         any Read-mor Shareholder under this Agreement has not been performed
         or observed in any material respect at or prior to the time specified
         in this Agreement, and (B) such inaccuracy or failure shall not have
         been cured within 15 business days after receipt by Read-mor and the
         Read-mor Shareholders of written notice of such occurrence from
         Unimag; (ii) any permanent injunction or other order of a court or
         other competent authority preventing consummation of the Exchange or
         any other transaction contemplated by this Agreement shall have become
         final and nonappealable; (iii) so long as Unimag is not in material
         breach of any representation, warranty, covenant, or agreement, if the
         Escrow Closing has not occurred on or before September 28, 1996; or
         (iv) so long as Unimag is not in material breach of





                                       37
<PAGE>   44
         any representation, warranty, covenant, or agreement, if the Closing
         has not occurred on or before December 31, 1996.

         Section 7.2      AMENDMENT.  This Agreement may be amended by the
Parties, by action taken or authorized by their respective boards of directors
(to the extent such action or authorization is required by law), at any time
before or after adoption of this Agreement by the Read-mor Shareholders and
Unimag Shareholders, but, after such adoption, no amendment shall be made which
by law requires further adoption by the Read-mor Shareholders or Unimag
Shareholders without such further adoption.  Notwithstanding the foregoing,
this Agreement may not be amended except by an instrument in writing signed by
each of the Parties.

         Section 7.3      EXTENSION; WAIVER.  At any time prior to the Escrow
Closing or Closing, as the case may be, Unimag (with respect to Read-mor and
the Read-mor Shareholders) and Read-mor (with respect to Unimag) may, to the
extent legally allowed: (a) extend the time for the performance of any of the
obligations or other acts of such Party; (b) waive any inaccuracies in the
representations and warranties contained in this Agreement or in any document
delivered pursuant hereto; or (c) waive compliance with any of the agreements
or conditions contained in this Agreement.  Any agreement on the part of a
Party to any such extension or waiver shall be valid only if set forth in a
written instrument signed by such Party.

                                   ARTICLE 8
                                INDEMNIFICATION

         Section 8.1      SURVIVAL OF REPRESENTATIONS, WARRANTIES, COVENANTS,
AND AGREEMENTS.

                 (a)      Notwithstanding any investigation conducted at any
         time with regard thereto by or on behalf of any Party, all
         representations, warranties, covenants and agreements of Read-mor, the
         Read-mor Shareholders and Unimag in this Agreement and in the Document
         Escrow Agreement shall survive the execution, delivery, and
         performance of this Agreement and the Document Escrow Agreement.  All
         representations and warranties of the Parties set forth in this
         Agreement and in the Document Escrow Agreement shall be deemed to have
         been made again by them at and as of the Escrow Closing.

                 (b)      As used in this Article 8, any reference to a
         representation, warranty, covenant, or agreement contained in any
         section of this Agreement shall include the Schedule relating to such
         section.

         Section 8.2      INDEMNIFICATION BY READ-MOR SHAREHOLDERS.

                 (a)      Subject to the provisions of this Section 8.2 and of
         Section 8.4, below, the Read-mor Shareholders, jointly and severally,
         shall indemnify and hold harmless Unimag from and against any and all
         losses, liabilities, damages, demands, claims, suits, actions,
         judgments





                                       38
<PAGE>   45
         or causes of action, assessments, costs and expenses, including
         without limitation interest, penalties, reasonable attorneys' fees,
         any and all reasonable expenses incurred in investigating, preparing,
         or defending against any litigation, commenced or threatened, or any
         claim whatsoever, and any and all amounts paid in settlement of any
         claim or litigation (collectively, "Damages"), asserted against,
         resulting to, imposed upon, or incurred or suffered by Unimag,
         directly or indirectly, as a result of or arising from any material
         inaccuracy in or breach of any of the representations, warranties,
         covenants, or agreements made by the Read-mor Shareholders in this
         Agreement or the Document Escrow Agreement (collectively,
         "Indemnifiable Read-mor Claims").

                 (b)      Unimag shall be deemed to have suffered Damages
         arising out of or resulting from the matters referred to in Section
         8.2(a), above, if the same shall be suffered by any parent,
         subsidiary, or affiliate of Unimag.

                 (c)      The Read-mor Shareholders may satisfy any obligation
         of indemnification under this Article 8 by delivery of Unimag Shares
         to Unimag with a value equal to the amount of the payment being
         satisfied.  For purposes of this Section 8.2(c), Unimag Shares shall
         be valued at the greater of (i) $1.50 per share, or (ii) their market
         value at the time the indemnification obligation has been finally
         established.

                 (d)      Notwithstanding anything contained in this Agreement
         to the contrary, the collective indemnification obligations of the
         Read-mor Shareholders as a group under this Agreement shall never
         exceed, in the aggregate, the sum of $62,800.00 and no single Read-mor
         Shareholder shall have any indemnification obligation in excess of the
         total consideration received by such Read-mor Shareholder in exchange
         for his or her Read-mor Shares.

         Section 8.3      INDEMNIFICATION BY UNIMAG.

                 (a)      Unimag shall indemnify and hold harmless each of the
         Read-mor Shareholders from and against any Damages asserted against,
         resulting to, imposed upon, or incurred or suffered by any of the
         Read-mor Shareholders, directly or indirectly, as a result of or
         arising from any (i) material inaccuracy in or breach or
         nonfulfillment of any of the representations, warranties, covenants,
         or agreements made by Unimag in this Agreement or the Document Escrow
         Agreement, (ii) subject to the limitations set forth in Section
         8.3(c), below, any and all claims, liabilities or obligations arising
         out of the operation of the business of Read-mor after the Escrow
         Closing Date, or (iii) any and all claims, liabilities and obligations
         arising out of any failure by Unimag to pay, following the Escrow
         Closing Date, any liability of Read-mor disclosed on the June 30th
         Balance Sheet or to pay any amount or perform any obligation under any
         of the Contracts, (collectively, "Indemnifiable Unimag Claims" and,
         together with Indemnifiable Read-mor Claims, the "Indemnifiable
         Claims").


                                       39
<PAGE>   46
                 (b)      Unimag shall satisfy any obligation of indemnification
         under this Article 8 in cash.

                 (c)      Notwithstanding anything contained in this Agreement
         to the contrary, the Read-mor Shareholders hereby acknowledge that
         Unimag shall not be liable to the Read-mor Shareholders, under this
         Article 8 or any other provision of this Agreement, for any claims,
         liabilities, or obligations arising out of the operation of the
         business of Read-mor prior to the Escrow Closing Date, if such claim,
         liability, or obligation is caused by or results from any
         Indemnifiable Read-mor Claim.

         Section 8.4      LIMITATIONS ON INDEMNIFICATION.  Rights to
indemnification under this Article 8 are subject to the following limitations:

                 (a)      For purposes of this Article 8, all Damages shall be
         computed net of any insurance coverage which reduces the Damages that
         would otherwise be sustained; provided that in all cases the timing of
         the receipt or realization of insurance proceeds shall be taken into
         account in determining the amount of reduction of Damages.

                 (b)      Subject to the provisions of Section 8.4(c), below,
         Unimag shall not be entitled to indemnification hereunder with respect
         to an Indemnifiable Claim or Claims unless the aggregate amount of
         Damages with respect to such Indemnifiable Claim or Claims exceeds
         $6,280.00.  Once Unimag's Damages exceeds $6,280.00 in the aggregate,
         Unimag shall only be entitled to be indemnified to the extent of such
         Damages in excess of such initial $6,280.00 of Damages.

                 (c)      Notwithstanding and in lieu of the provisions of
         Section 8.4(b), above, Unimag shall not be entitled to indemnification
         with respect to an Indemnifiable Claim or Claims resulting from a
         breach of the representations and warranties contained in the last
         paragraph of Section 4.15 unless the aggregate amount of Damages with
         respect to such Indemnifiable Claim or Claims exceeds $2,000.00.  Once
         Unimag's Damages for any such breach exceeds $2,000.00 in the
         aggregate, Unimag shall only be entitled to be indemnified to the
         extent of such Damages in excess of such initial $2,000.00 of Damages.

                 (d)      The obligations of indemnity under this Article 8
         with respect to any indemnifiable claim shall terminate two years
         after the Escrow Closing Date.

                 (e)      If, prior to the termination of the obligation to
         indemnify, written notice of an Indemnifiable Claim is given by Unimag
         or any of the Read-mor Shareholders, as the case may be (an
         "Indemnified Party") to the other Party or Parties, as the case may be
         (the "Indemnifying Party"), or a suit or action based upon an alleged
         Indemnifiable Claim is commenced against the Indemnifying Party, the
         Indemnified Party shall not be precluded from pursuing such
         Indemnifiable Claim (whether through the courts or


                                       40
<PAGE>   47
         otherwise) by reason of the termination of the obligation of indemnity
         as described in Section 8.4(d) above.

         Section 8.5      PROCEDURE FOR INDEMNIFICATION WITH RESPECT TO THIRD
PARTY CLAIMS.

                 (a)      If an Indemnified Party determines to seek
         indemnification under this Article 8 from an Indemnifying Party with
         respect to Indemnifiable Claims resulting from the assertion of
         liability by third parties, the Indemnified Party shall give written
         notice to the Indemnifying Party, which notice shall set forth such
         material information with respect to such Indemnifiable Claim as is
         then reasonably available to the Indemnified Party.  If any such
         liability is asserted against the Indemnified Party and the
         Indemnified Party notifies the Indemnifying Party of such liability,
         the Indemnifying Party shall be entitled, if they so elect by written
         notice delivered to the Indemnified Party within 10 days after
         receiving the Indemnified Party's notice, to assume the defense of
         such asserted liability with counsel reasonably satisfactory to the
         Indemnified Party.  Notwithstanding the foregoing:  (i) the
         Indemnified Party shall have the right to employ its own counsel in
         any such case, but the fees and expenses of such counsel shall be
         payable by the Indemnified Party; (ii) the Indemnified Party shall not
         have any obligation to give any notice of any assertion of liability
         by a third party unless such assertion is in writing; and (iii) the
         rights of the Indemnified Party to be indemnified in respect of
         Indemnifiable Claims resulting from the assertion of liability by
         third parties shall not be adversely affected by its failure to give
         notice pursuant to the foregoing provisions unless, and, if so, only
         to the extent that, the Indemnifying Party is prejudiced by such
         failure.  With respect to any assertion of liability by a third party
         that results in an Indemnifiable Claim, the Parties shall make
         available to each other all relevant information in their possession
         which is material to any such assertion.

                 (b)      In the event that the Indemnifying Party fails to
         assume the defense of the Indemnified Party against any such
         Indemnifiable Claim, within 15 days after receipt of the Indemnified
         Party's notice of such Indemnifiable Claim, the Indemnified Party
         shall have the right to defend, compromise, or settle such
         Indemnifiable Claim on behalf, for the account, and at the risk of the
         Indemnifying Party.

                 (c)       Notwithstanding anything in this Section 8.5 to the
         contrary, (i) if there is a reasonable probability that an
         Indemnifiable Claim may materially and adversely affect the
         Indemnified Party, including without limitation any of its
         subsidiaries or affiliates (other than as a result of money damages or
         other money payments), then the Indemnified Party shall have the
         right, at the cost and expense of the Indemnifying Party, to defend,
         compromise, or settle such Indemnifiable Claim; and (ii) the
         Indemnifying Party shall not, without the Indemnified Party's prior
         written consent, settle or compromise any Indemnifiable Claim or
         consent to entry of any judgment in respect of any Indemnifiable





                                       41
<PAGE>   48
         Claim unless such settlement, compromise, or consent includes as an
         unconditional term the giving by the claimant or the plaintiff to the
         Indemnified Party (and its subsidiaries and affiliates) a release from
         all liability in respect of such Indemnifiable Claim.

         Section 8.6      PROCEDURE FOR INDEMNIFICATION WITH RESPECT TO
NON-THIRD PARTY CLAIMS.  In the event that the Indemnified Party asserts the
existence of an Indemnifiable Claim giving rise to Damages (but excluding
Indemnifiable Claims resulting from the assertion of liability by third
parties), it shall give written notice to the Indemnifying Party specifying the
nature and amount of the Indemnifiable Claim asserted.  If the Indemnifying
Party, within 15 days after the mailing of such notice by the Indemnified
Party, has not given written notice to the Indemnified Party announcing its
intent to contest such assertion by the Indemnified Party, such assertion shall
be deemed accepted and the amount of Indemnifiable Claim shall be deemed a
valid Indemnifiable Claim.  In the event, however, that the Indemnifying Party
contests the assertion of an Indemnifiable Claim by giving such written notice
to the Indemnified Party within such 15-day period, then if the Parties, acting
in good faith, cannot reach agreement with respect to such Indemnifiable Claim
within 10 days after such notice, the contested assertion of the claim shall be
resolved by arbitration.  Such dispute shall be submitted to arbitration by a
panel of three disinterested arbitrators.  The panel shall be composed of one
arbitrator appointed by the Indemnified Party, one appointed by the
Indemnifying Party, and the third, who shall be an attorney admitted to
practice in the State of Ohio who has experience in periodical distribution,
shall be appointed by the mutual agreement of the two arbitrators chosen by the
Indemnified Party and the Indemnifying Party.  The panel shall sit in Columbus,
Ohio, and its procedures shall be governed by the Ohio Arbitration Act
contained in Chapter 2711 of the Ohio Revised Code.  The rules of civil
procedure with respect to depositions and requests for production of documents
applicable in Ohio common pleas courts shall apply.  A decision in any such
arbitration shall apply both to the particular question submitted and to all
similar questions arising thereafter.  The determination made shall be final
and binding and conclusive on the Parties and the amount of the Indemnifiable
Claim, if any, determined to exist shall be a valid Indemnifiable Claim.  Each
Party shall pay its own legal, accounting, and other fees in connection with
such a contest; provided that if the contested claim is referred to and
ultimately determined by arbitration, the legal, auditing, and other fees of
the prevailing Party and the fees and expenses of any arbitrator shall be borne
by the nonprevailing Party.

         Section 8.7      RIGHT OF SETOFF.  If (a) after following the
procedures set forth in Section 8.5 or Section 8.6, as the case may be, a
Party's right to be indemnified for an Indemnifiable Claim has been duly
established and (b) the Damages associated with such Indemnifiable Claim have
not been paid by the Indemnifying Party to the Indemnified Party within 30 days
thereafter, then, in addition to its other rights under this Agreement, the
Indemnified Party shall have the right to setoff any amounts owing to the
Indemnifying Party by the Indemnified Party against any amounts owing to the
Indemnified Party by the Indemnifying Party, whether pursuant to this Agreement
(including taking into consideration the amount of such Indemnifiable Claim in
determining the amount of the valuation adjustment under Section 2.1(b)), the
Unimag Debentures, or the Additional Documents.





                                       42
<PAGE>   49
                                   ARTICLE  9
                                 MISCELLANEOUS

         Section 9.1      NOTICES.  All notices and other communications under
this Agreement to any Party shall be in writing and shall be deemed given when
delivered personally, by facsimile (which is confirmed), mailed by registered
or certified mail (return receipt requested) to that Party at the address for
that Party (or at such other address for such Party as such Party shall have
specified in notice to the other Parties), or delivered to Federal Express,
United Parcel Service, or any other nationally recognized express delivery
service for delivery to that Party at that address:

                 (a)      If to Unimag:

                                  United Magazine Company
                                  5131 Post Road
                                  Dublin, Ohio 43017
                                  Attention:  Ronald E. Scherer, Chairman
                                  Facsimile No.:  (614) 792-2029

                                  with a copy to:

                                  Baker & Hostetler
                                  65 East State Street, Suite 2100
                                  Columbus, Ohio 43215
                                  Attention:  Robert M. Kincaid, Esq.
                                  Facsimile No.:  (614) 462-2616

                 (b)      If to Read-mor:

                                  READ-MOR BOOK STORES, INC.
                                  5131 Post Road
                                  Dublin, Ohio 43017
                                  Attn:  Eugene J. Alfonsi
                                  Facsimile No. (614) 792-2029

                                  with a copy to:

                                  Ruth Hunter Smith, Esq.
                                  General Counsel
                                  5131 Post Road
                                  Dublin, Ohio 43017
                                  Facsimile No. (614) 792-2029

                 (c)      If to the Read-mor Shareholders:




                                       43
<PAGE>   50
                                  Ted Rysz
                                  160 Lincoln Hill Drive
                                  Battle Creek, Michigan 49015
                                  (616) 963-8295

                 Section 9.2      NON-WAIVER.  No failure by any Party to
         insist upon strict compliance with any term or provision of this
         Agreement, to exercise any option, to enforce any right, or to seek
         any remedy upon any default of any other Party shall affect, or
         constitute a waiver of, any other Party's right to insist upon such
         strict compliance, exercise that option, enforce that right, or seek
         that remedy with respect to that default or any prior,
         contemporaneous, or subsequent default.  No custom or practice of the
         Parties at variance with any provisions of this Agreement shall affect
         or constitute a waiver of, any Party's right to demand strict
         compliance with all provisions of this Agreement.

                 Section 9.3      GENDERS AND NUMBERS.  Where permitted by the
         context, each pronoun used in this Agreement includes the same pronoun
         in other genders and numbers, and each noun used in this Agreement
         includes the same noun in other numbers.

                 Section 9.4      HEADINGS.  The headings of the various
         articles and sections of this Agreement are not part of the context of
         this Agreement, are merely labels to assist in locating such articles
         and sections, and shall be ignored in construing this Agreement.

                 Section 9.5      COUNTERPARTS.  This Agreement may be executed
         in multiple counterparts, each of which shall be deemed to be an
         original, but all of which taken together shall constitute one and the
         same Agreement.

                 Section 9.6      ENTIRE AGREEMENT.  This Agreement (including
         all exhibits, schedules, and other documents referred to in this
         Agreement, all of which are hereby incorporated herein by reference)
         constitutes the entire agreement and supersedes all prior agreements
         and understandings, both written and oral, among the Parties with
         respect to the subject matter of this Agreement.

                 Section 9.7      NO THIRD PARTY BENEFICIARIES.  Nothing
         contained in this Agreement, expressed or implied, is intended or
         shall be construed to confer upon or give to any person, firm,
         corporation, or other entity, other than the Parties, any rights,
         remedies, or other benefits under or by reason of this Agreement.

                 Section 9.8      GOVERNING LAW.  This Agreement shall be
         governed by and construed in accordance with the laws of the State of
         Ohio without regard to principles of conflicts of law.





                                       44
<PAGE>   51
                 Section 9.9      BINDING EFFECT; ASSIGNMENT.  This Agreement
         shall be binding upon, inure to the benefit of and be enforceable by
         and against the Parties and their respective heirs, personal
         representatives, successors, and assigns.  Neither this Agreement nor
         any of the rights, interests, or obligations under this Agreement
         shall be transferred or assigned by any of the Parties without the
         prior written consent of the other Parties.

                 Section 9.10     EXPENSES.  Except as otherwise specifically
         provided in this Agreement:  (a) Unimag shall pay its costs and
         expenses associated with the transactions contemplated by this
         Agreement, including without limitation the fees and expenses of its
         legal counsel, independent public accountants, and other financial
         advisors; (b) the Read-mor Shareholders shall pay their own costs and
         expenses associated with this Agreement, including without limitation
         the fees and expenses of their legal counsel, accountants, and
         financial advisors; and (c) all such costs and expenses incurred by
         Read-mor in connection with this Agreement and the transactions
         contemplated hereby shall be accrued and expensed, or otherwise
         accounted for, so that such costs and expenses (if not paid prior to
         June 30, 1996) will be taken into consideration when determining the
         Tangible Net Worth of Read-mor pursuant to Section 2.1(b).

                 Section 9.11     PUBLIC ANNOUNCEMENTS.  Neither Read-mor nor
         any Read-mor Shareholder shall, without the prior written consent of
         Unimag, make any public announcement or statement with respect to the
         transactions contemplated in this Agreement.  The provisions of this
         section are subject to each Party's obligation to comply with
         applicable requirements of the federal or state securities laws or any
         governmental order or regulation.

                 Section 9.12     SEVERABILITY.  With respect to any provision
         of this Agreement finally determined by a court of competent
         jurisdiction to be unenforceable, such court shall have jurisdiction
         to reform such provision so that it is enforceable to the maximum
         extent permitted by applicable law, and the Parties shall abide by
         such court's determination.  In the event that any provision of this
         Agreement cannot be reformed, such provision shall be deemed to be
         severed from this Agreement, but every other provision of this
         Agreement shall remain in full force and effect.

                                           UNITED MAGAZINE COMPANY

                                           By /s/ Ronald E. Scherer
                                             ---------------------------    
                                           RONALD E. SCHERER, CHAIRMAN


                                           READ-MOR BOOK STORES, INC.


                                       45
<PAGE>   52
                                           By /s/ David B. Thompson
                                             -----------------------------    
                                           DAVID B. THOMPSON, TREASURER


                                           THE READ-MOR SHAREHOLDERS:

                                           /s/ Ted Rysz
                                           -------------------------------
                                           TED RYSZ


                                       46
<PAGE>   53
                               INDEX OF SCHEDULES


<TABLE>
<S>                       <C>
Schedule 1.1              Control Group

Schedule 2.1(b)           Certain Generally Accepted Accounting Principles

Schedule 3.3              Agreements to Issue Unimag Shares

Schedule 3.5              Litigation

Schedule 4.1              Qualification as Foreign Corporation

Schedule 4.2              Read-mor Shareholders

Schedule 4.3              Restrictions on Read-mor Shares

Schedule 4.5              Consents and Approvals

Schedule 4.7              Undisclosed Liabilities

Schedule 4.8              Absence of Certain Changes

Schedule 4.9              Taxes

Schedule 4.10             Compliance with Law

Schedule 4.11             Proprietary Rights

Schedule 4.12             Restrictive Documents and Laws

Schedule 4.13             Insurance

Schedule 4.14             Bank Accounts

Schedule 4.15             Properties

Schedule 4.17             Legal Proceedings

Schedule 4.18             Employee Benefit Plans (Schedules (a) through (j))

Schedule 4.19             Contracts
</TABLE>





                                      -47-
<PAGE>   54
<TABLE>
<S>                       <C>
Schedule 4.20             Accounts Receivable

Schedule 4.21             Conflicts or Defaults

Schedule 4.23             Employees and Compensation

Schedule 4.24             Labor Relations

Schedule 4.25             Customers and Suppliers

Schedule 4.26             Special Terms to Customers

Schedule 5.2(a)           Employment Arrangements
</TABLE>





                                      -48-
<PAGE>   55
                               INDEX OF EXHIBITS

<TABLE>
<S>                       <C>
Exhibit A                 Debenture Agreement

Exhibit B                 Opinion of Baker & Hostetler

Exhibit C-1               Form of Employment Agreement with

Exhibit C-2               Form of Employment Agreement with

Exhibit C-3               Form of Employment Agreement with

Exhibit D                 Opinion of  Ruth Hunter Smith, Esq.

Exhibit E                 Document Escrow Agreement
</TABLE>





                                      -49-


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