UNITED MAGAZINE CO
NT 10-K, 1997-12-29
MISCELLANEOUS NONDURABLE GOODS
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Form 12b-25                                       SEC FILE NUMBER 0-2675
                                                  CUSIP NUMBER    174993-03-0


                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

          N O T I F I C A T I O N     O F     L A T E      F I L I N G

Check One:

[X] Form 10-KSB [ ] Form 20-F [ ] Form 11-K [ ] Form 10-QSB [ ] Form N-SAR

For the Period Ended:                 SEPTEMBER 27, 1997
                      --------------------------------------------------

[ ] Transition Report on Form 10-KSB 
[ ] Transition Report on Form 20-F 
[ ] Transition Report on Form 11-K 
[ ] Transition Report on Form 10-QSB 
[ ] Transition Report on Form N-SAR

For the Transition Period Ended:
                                 ---------------------------------------



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         Nothing in this form shall be construed to imply that the Commission
has verified any information contained herein.

===============================================================================

         If the notification relates to a portion of the filing checked above,
identify the Item(s) to which the notification
relates:
        -----------------------------------------------------------------------

- -------------------------------------------------------------------------------

- -------------------------------------------------------------------------------

- -------------------------------------------------------------------------------


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PART I - REGISTRANT INFORMATION

                            UNITED MAGAZINE COMPANY
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Full Name of Registrant

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Former Name, if Applicable

                                 5131 POST ROAD
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Address of Principal Executive Office (Street and Number)

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                                DUBLIN, OH 43017
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City, State and Zip Code

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PART II - RULES 12B-25 (B) AND (C)

     If the subject report could not be filed without unreasonable effort or
expense, and the registrant seeks relief pursuant to Rule 12(b)-25(b), the
following should be completed. (Check box if appropriate)

     [X] (a) The reasons described in reasonable detail in Part III of this form
could not be eliminated without unreasonable effort or expense;

     [X] (b) The subject annual report, semi-annual report, transition report on
Form 10-KSB, Form 20-F, Form 11-K or Form N-SAR, or portion thereof, will be
filed on or before the fifteenth calendar day following the prescribed due date;
or the subject quarterly report or transition report on Form 10-QSB, or portion
thereof, will be filed on or before the fifth calendar day following the
prescribed due date; and

     [ ] (c) The accountant's statement or other exhibit required by Rule
12(b)-25(c) has been attached, if applicable.

===============================================================================

PART III - NARRATIVE

     State below in reasonable detail the reasons why Form 10-KSB, Form 20-F,
Form 11-K, Form 10-QSB, Form N-SAR, or the transition report, or portion
thereof, could not be filed within the prescribed time period. (Attach extra
sheets, if needed)

     THE COMPANY IS IN THE PROCESS OF COMPLETING YEAR END AUDITS ON COMPANIES
ACQUIRED DURING 1996 WHICH WERE APPROVED BY A SHAREHOLDER VOTE ON 
SEPTEMBER 3,1997.

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PART IV - OTHER INFORMATION

     (1) Name and telephone number (include area code) of person to contact in
regard to this notification:      THOMAS L. GERLACHER, CFO (614) 792-0777
                            ---------------------------------------------------



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     (2) Have all other periodic reports required under ss.13 or ss.15(d) of the
Securities Exchange Act of 1934 or ss.30 of the Investment Company Act of 1940
during the preceding twelve months or for such shorter period that the
registrant was required to file such report(s) been filed? If the answer is no,
identify report(s).

[X] Yes
[ ] No
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     (3) Is it anticipated that any significant change in results of operations
from the corresponding period for the last fiscal year will be reflected by the
earnings statements to be included in the subject report or portion thereof?

[X] Yes
[ ] No

     If so, attach an explanation of the anticipated change, both narratively
and quantitatively, and, if appropriate, state the reasons why a reasonable
estimate of the results cannot be made.

     FISCAL 1997 NET REVENUE IS ESTIMATED AT $310,000,000, VERSUS $80,232,472 IN
1996. THE 1997 FISCAL LOSS IS PRELIMINARILY ESTIMATED AT $14,000,000, VERSUS
$6,387,795 IN 1996.

     United Magazine Company has caused this notification to be signed on its
behalf by the undersigned thereunto duly authorized.

DECEMBER 23, 1997                         THOMAS L. GERLACHER /S/
- -----------------------------------       -------------------------------------
Date

                                          THOMAS L. GERLACHER, CFO
                                          -------------------------------------
                                          Print Name and Title

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                                    ATTENTION

     Intentional misstatements or omissions of fact constitute Federal Criminal
Violations (See 18 U.S.C. 1001).

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