NEW ENGLAND BUSINESS SERVICE INC
10-Q, 1997-11-07
MANIFOLD BUSINESS FORMS
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                               UNITED STATES
                    SECURITIES AND EXCHANGE COMMISSION
                          WASHINGTON, D.C. 20549

                                FORM 10-Q

[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
    SECURITIES EXCHANGE ACT OF 1934

    For the period ended September 27, 1997.

                             OR

[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OF 15(d) OF THE
    SECURITIES EXCHANGE ACT OF 1934

    For the transition period from ______ to ______

                      Commission file number 1-11427

                    NEW ENGLAND BUSINESS SERVICE, INC.
                    ----------------------------------
       (Exact name of the registrant as specified in its charter)

             Delaware                          04-2942374
             --------                          ----------
     (State or other jurisdiction of        (I.R.S. Employer
      incorporation or organization)         Identification No.)

                           500 Main Street
                    Groton, Massachusetts, 01471
                    ----------------------------
             (Address of principal executive offices)
                             (Zip Code)

                           (978) 448-6111
                           --------------    
          (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Sections 13 and 15(d) of the Securities Exchange 
Act of 1934 during the preceding 12 months (or for such shorter period that 
the registrant was required to file such reports), and (2) has been subject
to such filing requirements for the past 90 days.

                         Yes  X         No
                             ---           ---

The number of common shares of the Registrant outstanding on October 30, 1997
was 13,690,936.

<PAGE>

PART I - FINANCIAL INFORMATION
- ------------------------------

Item 1. Financial Statements
- ----------------------------
<TABLE>
                       NEW ENGLAND BUSINESS SERVICE, INC.
                     CONDENSED CONSOLIDATED BALANCE SHEET
                              (In Thousands)
                                (unaudited)
<CAPTION>
                                                   Sept. 27,       June 28,
                                                     1997            1997  
                                                   --------       --------
<S>                                                <C>            <C>
ASSETS
Current Assets
  Cash and cash equivalents                        $  5,494       $  7,365
  Short term investments                                469            469
  Accounts receivable - net                          36,997         34,147
  Inventories                                        12,000         11,569
  Direct mail advertising and prepaid expenses        8,700          6,976
  Deferred income tax benefit                         7,900          7,900
                                                   --------       --------
     Total current assets                            71,560         68,426
Property and equipment - net                         32,351         32,419
Property held for sale                                  631            631
Goodwill - net                                       29,424         31,795
Other Assets - net                                    9,073          7,925
                                                   --------       --------
TOTAL ASSETS                                       $143,039       $141,196
                                                   ========       ========
LIABILITIES AND STOCKHOLDERS'EQUITY
Current Liabilities
  Accounts payable                                 $ 13,698       $ 13,872
  Accrued expenses                                   20,257         19,455
                                                   --------       --------
     Total current liabilities                       33,955         33,327
Revolving Line of Credit                             24,000         27,000
Deferred Income Taxes                                    18            288

STOCKHOLDERS'EQUITY
  Common stock                                       14,663         14,616
  Additional paid-in capital                         27,506         26,537
  Cumulative foreign currency translation adj.       (1,775)        (1,762)
  Retained earnings                                  61,255         58,024
                                                   --------       -------- 
     Total                                          101,649         97,415
Less: Treasury stock                                (16,583)       (16,834)
                                                   --------       --------
Stockholders' Equity                                 85,066         80,581
                                                   --------       --------
TOTAL LIABILITIES & STOCKHOLDERS' EQUITY           $143,039       $141,196
                                                   ========       ========
</TABLE>
See Notes to Unaudited Consolidated Financial Statements

<PAGE>
<TABLE>              
                       NEW ENGLAND BUSINESS SERVICE, INC.
                       CONSOLIDATED STATEMENTS OF INCOME
                                (unaudited)
<CAPTION>
                                               Three Months Ended  
                                               Sept. 27,  Sept. 28,
                                                 1997       1996   
                                               ---------  ---------
<S>                                            <C>        <C>      
NET SALES                                      $ 75,615   $ 60,702 
OPERATING EXPENSES:
  Cost of sales                                  28,982     21,961 
  Selling and advertising                        24,894     22,369 
  General and administrative                     12,151     10,196 
  Exit costs                                          -      5,201 
                                               --------   --------
     Total operating expenses                    66,027     59,727
INCOME FROM OPERATIONS                            9,588        975
OTHER INCOME/(EXPENSE):
  Interest income                                    65        172
  Interest expense                                 (477)         -
  Gain on pension settlement                        556          -
                                               --------   --------
INCOME BEFORE TAXES                               9,732      1,147
PROVISION FOR INCOME TAXES                        3,771        469
                                               --------   --------
NET INCOME                                     $  5,961   $    678
                                               ========   ========
PER SHARE AMOUNTS:
Net Income                                          .42        .05
                                               ========   ========
Dividends                                           .20        .20
                                               ========   ========
WEIGHTED AVERAGE SHARES OUTSTANDING              14,145     13,828
                                               ========   ========
</TABLE>
See Notes to Unaudited Consolidated Financial Statements

<PAGE

<TABLE>
                       NEW ENGLAND BUSINESS SERVICE, INC.
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                              (In Thousands)
                                (unaudited)
<CAPTION>
                                                      Three Months Ended
                                                    Sept. 27,     Sept. 28,
                                                      1997          1996
                                                    ---------     ---------
<S>                                                 <C>           <C>      
CASH FLOWS FROM OPERATING ACTIVITIES:
Net Income                                          $   5,961     $     678
Adjustments to reconcile net income to cash:
  Depreciation and amortization                         3,453         2,264
  Deferred income taxes                                  (284)           (9)
  Gain on pension settlement                              556             -
  Other non-cash items                                    326         5,605
Changes in assets and liabilities:
  Accounts receivable                                  (3,592)         (757)
  Inventories and prepaid expenses                     (4,632)       (2,090)
  Accounts payable                                       (123)        2,512
  Accrued expenses                                      3,623          (433)
                                                    ---------     ---------
    Net cash provided by operating activities           5,288         7,770
CASH FLOWS FROM INVESTING ACTIVITIES:
Additions to property and equipment                    (2,658)       (2,488)
Purchase of investments                                     -        (3,800)
Proceeds from sale of investments                           -        10,993
Other assets                                              418             - 
                                                    ---------     ---------
    Net cash used in investing activities              (2,240)        4,705
CASH FLOWS FROM FINANCING ACTIVITIES:
Payment of debt                                        (5,000)            -
Proceeds from credit line                               2,000             - 
Proceeds from issuing common stock                        844            61
Purchase of treasury stock                                  -       (10,589)
Dividends paid                                         (2,728)       (2,762)
                                                    ---------     ---------
    Net cash used in financing activities              (4,884)      (13,290)
EFFECT OF EXCHANGE RATE ON CASH                           (35)            3
NET INCREASE(DECREASE) IN CASH AND CASH EQUIVALENTS    (1,871)         (812)
CASH AND CASH EQUIVALENTS AT BEGINNING OF YEAR          7,365         6,508
                                                    ---------     ---------
CASH AND CASH EQUIVALENTS AT END OF PERIOD          $   5,494     $   5,696
                                                    =========     =========
</TABLE>
See Notes to Unaudited Consolidated Financial Statements
<PAGE

                 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

1. Basis of Presentation
- ------------------------
  The consolidated financial statements contained in this report are unaudited 
but reflect all adjustments, consisting only of normal recurring 
adjustments, which are, in the opinion of management, necessary for a fair
statement of the results of the interim periods reflected.  Certain 
information and footnote disclosures normally included in financial
statements prepared in accordance with generally accepted accounting 
principles have been omitted pursuant to applicable rules and regulations of
the Securities and Exchange Commission.  The results of operations for the 
interim period reported herein are not necessarily indicative of results to
be expected for the full year.


2. Accounting Policies
- ----------------------
  The consolidated financial statements included herein should be read in 
conjunction with the financial statements and notes thereto, and the 
Independent Auditors' Report in the Company's Annual Report on Form 10-K
for the fiscal year ended June 28, 1997.

  Reference is made to the accounting policies of the Company described in 
the notes to consolidated financial statements in the Company's Annual 
Report on Form 10-K for the fiscal year ended June 28, 1997.  The Company 
has consistently followed those policies in preparing this report.

3.  Acquisitions
- ----------------
  During the quarter the Company made final determinations of the value of 
intangible assets acquired during the purchase of substantially all of the 
assets and assumption of certain liabilities of Chiswick Trading, Inc. on March 
31, 1997.  Accordingly, the excess cost over fair value of the net tangible 
assets acquired was $34,724,000, of which $6,870,000 was allocated to 
Chiswick's customer list, $600,000 to a non-compete agreement, $1,400,000 to 
the tradename and the balance of $25,854,000 to goodwill.  The goodwill is 
being amortized over a period of 40 years.

4. Inventories
- --------------
  Inventories are carried at the lower of first-in, first-out cost or market.
Inventories at September 27, 1997 and June 28, 1997 consisted of:

<TABLE>
<CAPTION>
                                                 (unaudited) 
                                                   Sept. 27,      June 28,
                                                     1997           1997
                                                  ----------    ----------
    <S>                                          <C>            <C>
    Raw paper                                    $   568,000    $   586,000 
    Business forms, related office products
      and shipping, warehouse and packaging    
      supplies                                    11,432,000     10,983,000
                                                  ----------    -----------
    Total                                        $12,000,000    $11,569,000
</TABLE>
<PAGE>
5. Exit Costs
- -------------
  During the first quarter of fiscal year 1997, the Company reached a joint
decision with Kinko's Corporation to pursue a new strategy for its retail
channel initiative.  This decision resulted in the closure of the Company's
75 existing NEBS manned print desks in Kinko's stores, its administrative
offices in Phoenix and its stationery plant in Scottsdale, Arizona.  The
accompanying consolidated statements of income include a $5,201,000 pretax
charge for exit costs associated with this plan recognized in the first 
quarter ended September 28, 1996. 

  The $5,201,000 pretax charge for exit costs was subsequently revised during
fiscal year 1997.  The pre-tax charge for the year was reduced to $3,803,000 
and consisted of estimated costs related to facility closures of $485,000, 
estimated equipment write-offs of $1,105,000 and estimated termination benefits 
of $2,213,000.  Approximately 230 employees have been terminated as a result of 
the restructuring plan. 

  The balance of the reserve for exit costs at September 27, 1997 amounted to 
$619,000 and represents specifically identified employee termination 
benefits and equipment write-offs.  Cash payments related to these costs are 
expected to be substantially completed during fiscal year 1998.

6. Pension Plan
- ---------------
  During the second quarter of fiscal year 1997, the Company amended its 
defined benefit pension plan which provides benefits to the majority of its 
domestic employees.  The amendment froze plan participation at December 31, 
1996 and eliminated further benefit accruals after June 28,1997.  The Company 
settled the plan obligations during the first quarter of fiscal year 1998 and 
recorded a plan settlement gain of $556,000 during the period.

7. Earnings Per Share
- ---------------------
  In February 1997, the Financial Accounting Standards Board issued Statement
of Financial Accounting Standards ("SFAS")No. 128, "Earnings Per Share". 
This new standard requires dual presentation of basic and diluted earnings
per share (EPS) on the face of the earnings statement and requires a 
reconciliation of the numerators and denominators of basic and diluted 
EPS calculations.  This statement will be effective in the second quarter
of the Company's 1998 fiscal year.  The Company's current EPS calculation 
is not expected to change significantly to conform to SFAS No. 128.

8.New Accounting Pronouncements
- -------------------------------
  In June 1997, the Financial Accounting Standards Board issued SFAS No. 130, 
"Reporting Comprehensive Income" and SFAS No. 131 "Disclosures about Segments 
of an Enterprise and Related Information." The Company will adopt these 
statements during fiscal year 1999 and does not expect that the adoption of 
these statements will have a material impact on the consolidated financial 
statements. 

<PAGE>

Item 2. Management's Discussion and Analysis of Financial Condition
- -------------------------------------------------------------------
        and Results of Operations
- ---------------------------------

Liquidity and Capital Resources
- -------------------------------
Cash provided by operating activities for the three months ended September 27, 
1997 was $ 5.3 million and represented a decrease of $2.5 million from the $7.8 
million provided in the comparable period last year.  The decrease in operating 
cash flow was primarily the result of increased investment in non-cash working 
capital balances during the first quarter of fiscal year 1998.

  Working capital at September 27, 1997 amounted to $37.6 million, including 
$6.0 million of cash and short term investments.  At June 28, 1997,  working 
capital amounted to $35.1 million, including cash and short term investments of 
$7.8 million.  The $2.5 million increase in working capital during the quarter 
reflected higher receivable balances associated with delayed billings as a 
result of the UPS strike and an increase in inventory to support anticipated 
sales of greeting card and calendar products during the second quarter of 
fiscal 1998.

  Capital expenditures for the three months ended September 27, 1997 were $2.7 
million versus the $2.5 million expended during last year's comparable period.  
Capital expenditures in the first quarter of fiscal 1997 and fiscal 1998 
included significant expenditures for information systems infrastructure.  In 
addition to increased expenditures related to a plan to upgrade the Company's 
information systems, the Company is in the process of constructing a $3.2 
million telemarketing facility in Flagstaff, Arizona.  The Company anticipates 
that total capital outlays will approximate $15.0 million in fiscal year 1998, 
an increase of $5.4 million or 57% over the $9.6 million expended during fiscal 
year 1997.*

  In addition to its present cash and investment balances, the Company has 
consistently generated sufficient cash internally to fund its needs for working 
capital, dividends and capital expenditures.  However, should the Company need 
additional funds, it has a senior, unsecured, revolving line of credit with two 
major banks for $60.0 million.  At September 27, 1997, $24.0 million was 
outstanding against this line, reflecting principal repayments of $3.0 million 
during the first quarter of fiscal 1998.  The Company anticipates that its 
current cash on hand, cash flow from operations and additional availability 
under the line of credit will be sufficient to meet the Company's liquidity 
requirements for its operations and capital expenditures through the remainder 
of the year.*  However, the Company may pursue additional acquisitions from 
time to time which would likely be funded through cash, issuance of stock, the 
obtaining of additional credit or any combination thereof.*

Results of Operations
- ---------------------
  Net sales increased $14.9 million or 24.6% to $75.6 million in the first 
quarter of fiscal 1998 from $60.7 million in last year's first quarter.  The 
sales increase was composed of approximately a $2.8 million or 4.6% unit volume 
increase, a $1.9 million or 3.3% effective price increase, and a $13.5 million 
or 22.2% increase associated with the acquisition of Standard Forms Limited and 
Chiswick Trading, Inc. during fiscal year 1997.  These increases were offset in 
part by a $1.6 million or 2.6% decline attributable to the discontinuation of 
Kinko's retail initiative and a $1.7 million or 2.9% decline attributable to 
higher promotional discounting. 
<PAGE>
  For the first quarter of fiscal 1998, cost of sales increased to 38.3% of 
sales from 36.2% in last year's comparable period.  This increase was due 
primarily to increased freight costs in the quarter as a result of the UPS 
strike and an increase in revenue generated by lower margin products associated 
with recently acquired businesses. Cost of sales as a percent of sales is 
anticipated to improve slightly during the year due to the elimination of the 
unfavorable impact of the UPS strike in the remaining quarters of fiscal 1998.*

  Selling and advertising expense decreased to 32.9% of sales in the first 
quarter of fiscal 1998 from 36.9% of sales in last year's comparable quarter.  
The decrease was primarily associated with reduced selling expenses related to 
the discontinuation of Kinko's retail activities. Selling and advertising 
expense as a percent of sales is expected to increase in the second quarter to 
support seasonal product selling activities and to decline to a level slightly 
below the first quarter results for the remainder of the fiscal year.*

  General and administrative expense decreased to 16.1% of sales in the first 
quarter of fiscal 1998 from 16.8% in last year's comparable quarter.  The 
decline was principally the result of a lower ratio of general and 
administrative expense to sales associated with the Company's newly acquired 
businesses.  During the first quarter, the Company continued to increase 
spending levels associated with its program to re-engineer financial and 
operational information systems. General and administrative expenses as a 
percent of sales is expected to remain consistent throughout the remainder of 
the fiscal year.*

  Investment income decreased from 0.3% of sales in the first quarter of fiscal 
year 1996 to 0.1% of sales in the first quarter of fiscal 1997 due to lower 
investable cash balances.  Interest expense amounting to 0.6% of sales was 
recorded in fiscal 1998 due to borrowings associated with the acquisition of 
Chiswick Trading, Inc. incurred during the fourth quarter of fiscal 1997.

  The provision for income taxes as a percentage of pre-tax income decreased to 
38.8% in the first quarter of 1998 from 40.9% in the comparable quarter in 
fiscal year 1997 due to changes in effective state tax rates.  

  In February 1997, the Financial Accounting Standards Board issued Statement 
of Financial Accounting Standards (SFAS) No. 128, "Earnings per Share", which 
will become effective during the second quarter of the Company's 1998 fiscal 
year.  SFAS No. 128 will require the Company in that quarter ended December 27, 
1997 to restate all previously reported earnings per share information to 
conform with the new pronouncement's requirements.  The Company's current EPS 
calculation is not expected to change significantly to conform to SFAS No. 
128.*

_________________________
*  This forward-looking statement reflects the Company's current expectations. 
There can be no assurance the Company's actual performance will not differ 
materially from those projected in such forward-looking statements due to the 
important factors described in the section to this Management's Discussion and 
Analysis of Financial Condition and Results of Operations titled "Forward-
Looking Information and Risk Factors to Future Performance."

<PAGE>

Forward-Looking Information and Risk Factors to Future Performance 
- ------------------------------------------------------------------
  From time to time, the Company or its representatives have made or may make 
forward-looking statements that reflect the Company's current expectations, 
orally or in writing, in this Management's Discussion and Analysis of Financial 
Condition and Results of Operations, elsewhere in the quarterly report on Form 
10-Q, in other reports filed under the Securities Act of 1934, as amended, in 
press releases or in statements made with the approval of an authorized 
executive officer.  The words or phrases "is expected," "will continue," 
"anticipates," "estimates," or similar expressions in any of these 
communications are intended to identify "forward-looking statements" within the 
meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A 
of the Securities Act of 1933, as enacted by the Private Securities Litigation 
Reform Act of 1995. 

  There can be no assurance the Company's actual performance will not differ 
materially from that projected in such forward-looking statements due to the 
important factors described below.  These factors include increasing 
competition, economic cycles, technological change, paper and postal costs, 
customer preferences, response rates, prospect lists, governmental regulations, 
inherent risks in acquisitions, disruptions to the Company's operating systems 
and reliance on vendors, all of which are described in further detail below. 


Increasing Competition; Pressure on Price and Margins 

  The Company operates in a highly competitive marketplace, in which it 
competes with a variety of mail order marketers, retailers, dealers, 
distributors and local printers in the marketing of business forms, stationery 
and supplies to small businesses.  Over the course of the past decade, mail 
order providers of business forms and stationery have experienced growth in 
excess manufacturing capacity.  In addition, the Company has faced increasing 
competition from low-price, high-volume office supply chain stores.  
Improvements in the cost and quality of printing technology have increasingly 
allowed dealers, distributors and local printers to gain access to products of 
complex design and functionality at competitive prices.  The Company currently 
anticipates that these trends will continue.  No assurance can be given that 
competition will not have an adverse effect on the Company's business.  In 
addition, if any of the Company's mail order competitors were to seek to gain 
or retain market share by reducing prices or increasing promotional 
discounting, the Company could be compelled to reduce its prices or match the 
discounts and thereby reduce its gross margin and profitability.  


Economic Cycles; Variability of Performance.  

  The Company's standardized forms and check business accounts for a large 
majority of its sales and profitability.  The forms and check industry is 
highly competitive and generally characterized by mature products designed 
within well-established industry standards.  The Company relies, in part, on 
net small business formations for growth in demand for its standardized form 
and check products.  As a result, the Company's growth rate is closely 
correlated to the strength of its target small business market.  The Company's 
revenue trends and operating profitability have been materially adversely 
affected by recession-related contractions in the small business economy in the 
past.  The Company will continue to experience quarterly and annual variations 
in net sales and net income as a result of changes in the levels of small 
business formations and failures or from other economic events having an impact 
on small businesses generally.  
<PAGE>

Technological Change; Product Obsolescence and Risks to Competitive Advantage. 

  The Company's standardized business forms and related products are designed 
to provide small businesses with the financial and business records required to 
manage a business.  Steady technological improvements have provided small 
businesses in several market segments with alternative means to enact and 
record business transactions.  PC-based, point-of-sale, electronic form and 
electronic transaction systems have been designed to automate several of the 
functions performed by the Company's products.  The price and performance 
characteristics of personal laser and ink-jet printing equipment have improved 
markedly in the recent past, thereby allowing small businesses a cost-
competitive means to print low-quality versions of Company forms on plain 
paper.  In addition, the Internet has the potential to eliminate the Company's 
advantage of scale in direct marketing by providing all competitors with equal 
access to customers who purchase products over the Internet.  In response, the 
Company has focused resources on the acquisition, development and procurement 
of new products less susceptible to technological obsolescence and has 
aggressively moved to develop a comprehensive electronic catalog of products to 
be utilized in retail-based kiosks, PC-based software and over the Internet.  
It should be noted that the Company's small business customers have proven to 
be relatively slow adapters of new technology which has minimized the adverse 
impact of these technological trends.  However, the Company can give no 
assurance that continued technological change will not have a material adverse 
impact on the long-term prospects for the Company's business. 


Paper Costs and Postal Rates; Risks to Margins. 

  The cost of paper used to produce the Company's products, catalogs and 
advertising materials constitutes, directly or indirectly, approximately 20% of 
consolidated revenues.  In addition, the Company is reliant on the U.S.  Postal 
Service for delivery of most of the Company's promotional materials.  Coated 
paper costs for promotional materials and postal rates for third class mail 
have increased significantly over the past decade.  In addition, certain 
segments of the paper market have demonstrated considerable price volatility 
over the past five years.  The Company has been able to counteract the impact 
of postal and paper cost increases with cost reduction programs and selected 
product price increases.  Due to increased competition in the small business 
forms, stationery and supplies marketplace, no assurance can be given that the 
Company will be able to increase product pricing to compensate for future paper 
or postal cost increases.  The inability to raise prices in response to paper 
or postal cost increases could reduce the Company's operating profitability and 
net income. 

<PAGE>


Customer Preferences; Investment Requirements & Sales Risk. 

  The Company's core competency is the direct marketing, manufacturing and 
distribution of standardized forms and related products to small businesses.  
Newly-formed small business owners are increasingly demanding custom and color-
coordinated products to create an image in addition to enabling the management 
of business transactions.  The relative prices charged by local printers, 
contract printers and dealers for providing these custom and full-color printed 
products have been declining due to technological advances in composition 
systems and printing equipment.  As a direct result, the cost advantage 
inherent to the Company's standardized forms and related printed products has 
declined.  The Company is responding with focused investment in the 
infrastructure required to sell, compose, print and distribute custom and full-
color products.  This effort will include installation of an integrated and 
flexible information system architecture and the re-engineering of many of the 
Company's basic business functions.  In addition, the Company will continue to 
invest in its dealer and technology-based channels that more readily support 
the interactive marketing required to sell custom and full-color products.  
However, the Company can give no assurance that the rate of decline in demand 
for standardized forms and related printed products will not accelerate, that 
the interactive marketing investments will prove successful, or that the 
information systems re-engineering effort will not result in operating 
inefficiencies or unplanned expense.  If any of such potential risks 
materialize, the Company's future net sales and net income could be materially 
adversely affected. 


Response Rates and Customer Retention; Sales Risk. 

  Customer and prospect response rates to the Company's catalogs and 
promotional materials have remained relatively stable over time.  Continued 
stability in prospect response and customer retention is primarily dependent on 
the continued relevancy of the range of the Company's products to the small 
business marketplace.  New product introductions, to date, have generally 
offset declines in response rates and retention attributable to product 
obsolescence.  However, the Company can make no assurances that its new product 
introductions will continue to offset the rate of obsolescence of its 
standardized forms products in the future.  An increase in the rate of product 
obsolescence or a decline in new product introductions could negatively impact 
response rates and customer retention which, in turn, would have a materially 
adverse impact on the Company's long-term financial performance. 

<PAGE>

Prospect Lists; Sales Risk. 

  The Company's direct mail business has been characterized by a consistent 
level of average annual sales per customer.  As such, net sales growth is 
dependent, in part, on an increase in customers served by the Company.  Growth 
in the total number of direct mail customers served by the Company depends upon 
continued access to high-quality lists of newly-formed small businesses.  In 
the past, the Company's ability to compile proprietary prospect lists was a 
distinct competitive advantage.  However, the external list compilation 
industry has grown more sophisticated and currently markets comprehensive lists 
of newly-formed businesses to the Company and its competitors.  At present, the 
Company relies on the speed of its delivery of promotional materials to 
prospective customers to gain advantage over competitors.  However, the Company 
can make no assurances that its promotional material delivery advantage will be 
maintained over time.  A deterioration in the Company's delivery advantage 
could have a materially adverse impact on the Company's business and financial 
performance. 


Governmental Regulations; Sales Risk. 

  Future governmental legislation or regulation including, but not limited to, 
the following potential regulatory actions have the potential to have a 
material adverse impact on the Company's business prospects: 1) enactment of 
privacy laws could constrain the Company's ability to mail promotional 
materials or to telemarket to small businesses; 2) modification to U.S. Postal 
Service regulations with the effect of increasing postal rates or reducing 
postal delivery efficiency could have an adverse impact on the Company's 
marketing efforts; and 3) institution of a ''general sales tax'', ''value added 
tax'' or similar national tax could reduce demand for the Company's products.  
Although the Company has no current knowledge or belief that such adverse 
regulation, or similar governmental regulation is pending or imminent, it can 
make no assurance that adverse governmental regulation will not have a material 
adverse impact on the Company's business in the future. 


Acquisitions; Inherent Risk. 

  From time to time the Company has acquired, or may acquire in the future, a 
majority ownership position in a company or substantially all of the assets 
related to a specific line of business.  During fiscal year 1997, the Company 
acquired Standard Forms Limited and the assets of Chiswick Trading, Inc. which, 
in the aggregate comprise approximately 20% of the Company's consolidated 
revenues.  Such acquisitions are undertaken to enhance the Company's 
competitive position in the marketplace or to gain access to new markets, 
products, competencies or technologies.  The Company has performed in the past 
and will perform in the future a business, financial and legal due diligence 
review in advance of an acquisition to corroborate the assumptions critical to 
projected future performance of an acquired entity and to identify the risks 
inherent to such projections.  However, the Company can make no assurances that 
its due diligence review will identify all potential risks associated with the 
purchase, integration or operation of any acquired enterprise.  If any of such 
potential risks materialize, the Company's future net sales and net income 
could be materially adversely affected. 

<PAGE>

Operating Systems; Disasters and Disruptions. 

  The Company has become increasingly dependent upon its manufacturing, 
administrative and computer processing infrastructure and operations to process 
its high volume of small dollar value orders on an efficient, cost competitive 
and profitable basis.  The Company has implemented commercially reasonable 
safeguards to reduce the likelihood of property loss or service disruptions and 
has secured property and business interruption insurance to minimize the 
adverse financial consequences arising from a select group of risks.  However, 
the Company can make no assurances that its infrastructure and operations are 
not susceptible to loss or disruption, whether caused by (i) intentional or 
unintentional acts of Company personnel or third party service providers, or 
(ii) natural disasters including, but not limited to, earthquakes, fire or 
severe storms.  In addition, the Company can make no assurance that its 
insurance coverage will adequately respond to all potential causes of property 
loss or service disruption.  In the event that any such acts or disasters lead 
to property loss or operating system disruption for which property and business 
interruption insurance coverage is unavailable or insufficient, the Company's 
financial performance and long-term prospects could be materially adversely 
affected. 

Computer Systems; Year 2000 Impact

  The Company and its vendors have become increasingly reliant on computer 
systems to process transactions and to provide relevant business information. 
The majority of computer systems designed prior to the mid-1990s are 
susceptible to a well publicized problem associated with an inability to 
process date related information beyond the year 2000.  Without proactive 
modifications to routines and programs, many systems of the Company and its 
vendors could be rendered useless as early as June of 1999.  The Company has 
created a comprehensive plan to address the year 2000 issue with respect to 
both internal systems and to systems employed by critical vendors.  However, 
the Company can make no assurance that all year 2000 risks to Company and 
critical vendor systems can be identified and successfully negated through 
modification of existing programs prior to June of 1999.  In the event that any 
year 2000 program deficiencies remain undetected, or in the event that any 
programming modifications do not adequately address the year 2000 issues, the 
Company or its vendors could experience critical operating system failure.  Any 
such operating system failure could have a material adverse impact on the 
Company's financial performance and long-term prospects.


Raw Materials and Services; Reliance on Certain Vendors 

  The Company has become increasingly reliant on certain individual third-party 
vendors to provide raw materials and services critical to the Company's 
operations in order to gain the advantage of volume-related favorable pricing 
and, in some instances, favorable contract terms.  Such critical vendors and 
the nature of the products or services provided include, but are not limited 
to, the United States Postal Service for the delivery of marketing materials, 
MCI Telecommunications Corporation for the provision of toll-free telephone 
services, R.R. Donnelley and Sons, Inc. for printing and processing of 
marketing materials, Appleton Papers, Inc. for carbonless paper, and United 
Parcel Service of America, Inc. for product delivery services.  In the past, 
the Company has been adversely affected by disruption in the services provided 
or lack of availability of the products produced by its critical vendors 
resulting from a variety of factors including labor actions, inclement weather, 
disasters, systems failures and market conditions.  The Company can make no 
assurance that its critical vendors will remain capable of providing the level 
<PAGE>
of service or quantity of product required to support the Company's business, 
nor that the Company could immediately identify alternative sources for 
provision of the product or service on a similar cost basis.  Any such service 
disruption or product shortage could have a material adverse impact on the 
Company's operating performance and net income. 


Other Risks; Variability of Performance. 

  The Company has experienced in the past and will experience in the future 
quarterly and annual variations in net sales and net income as a result of many 
factors, including, but not limited to, the timing of catalog mailings, catalog 
response rates, product mix, the timing and levels of selling, general and 
administrative expenses, cost reduction programs, timing of holidays and 
inclement weather.  The Company's planned operating expenses are based on sales 
forecasts.  If net sales performance falls below expectations in any given 
quarter or year, the Company's operating results could be materially adversely 
affected. 

Item 3. Quantitative and Qualitative Disclosures About Market Risk
- ------------------------------------------------------------------
    Not applicable

<PAGE>

PART II - OTHER INFORMATION
- ---------------------------

Item 1.  LEGAL PROCEEDINGS
- --------------------------
    To the Company's knowledge, no material legal proceedings are pending on 
the date hereof to which the Company is a party or to which any property of the 
Company is subject.

Item 2.  CHANGES IN SECURITIES AND USE OF PROCEEDS
- --------------------------------------------------
    Not applicable

Item 3.  DEFAULTS UPON SENIOR SECURITIES
- ----------------------------------------
    Not applicable.

Item 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
- ------------------------------------------------------------
    a.  The Annual Meeting of Stockholders was held on October 24, 1997.

    b.  See Item 4(c) below.

    c.  The stockholders fixed the number of Directors to be elected at eight 
    and elected the following as Directors:

                                     For      Authority Withheld 
                                     ---      ------------------
        Robert J. Murray          12,897,142       115,367           
        Peter A. Brooke           12,938,666        73,843           
        Robert L. Gable           12,928,666        73,843           
        Benjamin H. Lacy          12,910,442       102,067           
        Herbert W. Moller         12,938,466        74,043           
        Jay R. Rhoads, Jr.        12,909,166       103,343           
        Richard H. Rhoads         12,911,166       101,343           
        Brian E. Stern            12,938,666        73,843           

        The stockholders voted to approve the NEBS 1997 Key Employee and 
Eligible Director Stock Option and Stock Appreciation Rights Plan
                                                         Broker
           For           Against         Abstain         Non-Vote
           ---           -------         -------         --------
        9,749,759       1,414,396       1,211,210        637,144

        The stockholders voted to ratify the selection of Deloitte & Touche LLP 
as independent auditors of the Company for the fiscal year ending June 27, 1998

           For           Against         Abstain 
           ---           -------         ------- 
        13,005,459        1,383           5,667

    d.  Not applicable.

Item 5.  OTHER INFORMATION
- --------------------------
    Not applicable.
<PAGE>


Item 6.  EXHIBITS AND REPORTS ON FORM 8-K
- -----------------------------------------
    a. Exhibits
	
       Exhibit No.  Description
       ----------   -----------

         (2)        Not applicable.

         (3)(a)     Certificate of Incorporation of the Registrant
                    (Incorporated by reference to the Company's Current
                    Report on Form 8-K dated October 31, 1986.)

         (3)(b)     Certificate of Merger of New England Business 
                    Service, Inc. (a Massachusetts corporation) and the 
                    Company, dated October 24, 1986 amending the 
                    Certificate of Incorporation of the Company by adding 
                    Articles 14 and 15 thereto.  (Incorporated by 
                    reference to the Company's Current Report on Form 8K 
                    dated October 31, 1986.)

         (3)(c)     Certificate of Designations, Preferences and Rights of
                    Series A Participating Preferred Stock of the Company,
                    dated October 27, 1989. (Incorporated by reference to
                    the Company's Annual Report on Form 10-K for the 
                    fiscal year ended June 30, 1995, filed  September 15,
                    1995.)

         (3)(d)     By-Laws of the Registrant, as amended.  (Incorporated
                    by reference to Exhibit 10(a) of the Company's
                    Quarterly Report on Form 10-Q for the Quarter ended
                    December 31, 1995, filed February 8, 1996.)

         (4)(a)     Specimen stock certificate for shares of Common Stock,
                    par value $1.00 per share.  (Incorporated by reference
                    to the Company's Annual Report on Form 10-K for the
                    fiscal year ended June 30, 1995, filed  September 15,
                    1995.)

         (4)(b)     Amended and Restated Rights Agreement, dated October
                    27, 1989 as amended as of October 20, 1994 (the 
                    "Rights Agreement"), between New England Business
                    Service, Inc. and The First National Bank of Boston,
                    National Association, as rights agent, including as
                    Exhibit B the forms of Rights Certificate Election to
                    Exercise.  (Incorporated by reference to Exhibit 4 of
                    the Company's Current Report on Form 8-K dated October
                    25, 1994.)

         (10)       Not applicable

         (11)       Statement re computation of per share earnings.

         (15)       Not applicable.

         (18)       Not applicable.

         (19)       Not applicable.
<PAGE>

         (22)       Not applicable.

         (23)       Not applicable.

         (24)       Not applicable.
	
         (27)       Financial Data Schedule

         (99)       Not applicable   


    b. Reports on Form 8-K.
         Not applicable

<PAGE>


  Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized.


                                            NEW ENGLAND BUSINESS SERVICE, INC.
                                            ----------------------------------
                                                      (Registrant)

November 7, 1997                            /s/John F. Fairbanks
- -----------------                           --------------------
Date                                        John F. Fairbanks
                                            Vice-President-Chief  
                                            Financial Officer
                                            (Principal Financial and
                                            Accounting Officer




                                                                        
                                                                 EXHIBIT 11

NEW ENGLAND BUSINESS SERVICE, INC.
STATEMENT RE COMPUTATION OF PER SHARE EARNINGS
(IN THOUSANDS EXCEPT PER SHARE DATA)


                                                          THREE MONTHS ENDED
                                                          SEPTEMBER 27, 1997
                                                         __________________
                                                                     FULLY
                                                         PRIMARY    DILUTED
                                                         _______    _______
SHARES
Weighted Average Shares of Common Stock.................  13,646     13,646
Add:
  Common Stock Equivalents in the form of Stock
   Options..............................................     499        605
                                                         _______    _______
Weighted Average Common Stock and Common Stock
 Equivalents............................................  14,145     14,251
                                                         =======    =======
EARNINGS
Earnings per Consolidated Statement of Income........... $ 5,961    $ 5,961
                                                         =======    =======
Earnings per Share...................................... $   .42    $   .42
                                                         =======    =======




WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

<TABLE> <S> <C>

                                                       EXHIBIT 27





<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE 
CONSOLIDATED BALANCE SHEET OF NEW ENGLAND BUSINESS SERVICE, INC. AND ITS 
SUBSIDIARIES AS OF SEPTEMBER 27, 1997 AMD THE RELATED STATEMENTS OF 
CONSOLIDATED INCOME AND CASH FLOWS AND IS QUALIFIED IN ITS ENTIRETY BY 
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>

<MULTIPLIER> 1,000



<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          JUN-27-1998
<PERIOD-START>                             JUN-29-1997
<PERIOD-END>                               SEP-27-1997
<CASH>                                           5,494
<SECURITIES>                                       469
<RECEIVABLES>                                   40,232
<ALLOWANCES>                                   (3,235)
<INVENTORY>                                     12,000
<CURRENT-ASSETS>                                71,560
<PP&E>                                         107,471
<DEPRECIATION>                                  75,120
<TOTAL-ASSETS>                                 143,039
<CURRENT-LIABILITIES>                           33,955
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        14,663
<OTHER-SE>                                      70,403
<TOTAL-LIABILITY-AND-EQUITY>                   143,039
<SALES>                                         75,615
<TOTAL-REVENUES>                                75,615
<CGS>                                           28,982
<TOTAL-COSTS>                                   28,982
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                   684
<INTEREST-EXPENSE>                                 477
<INCOME-PRETAX>                                  9,732
<INCOME-TAX>                                     3,771
<INCOME-CONTINUING>                              5,961
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     5,961
<EPS-PRIMARY>                                      .42
<EPS-DILUTED>                                      .42






</TABLE>


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