CSS INDUSTRIES INC
DEF 14A, 1998-03-27
GREETING CARDS
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<PAGE>
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                            SCHEDULE 14A INFORMATION
                Proxy Statement Pursuant to Section 14(a) of the
                Securities Exchange Act of 1934 (Amendment No. )

Filed by the Registrant / /
Filed by a Party other than the Registrant / /

Check the appropriate box:

/ / Preliminary Proxy Statement
/ / Confidential, for Use of the Commission Only (as permitted by
    Rule 14a-6(e)(2))
/X/ Definitive Proxy Statement
/ / Definitive Additional Materials
/ / Soliciting Material Pursuant to 240.14a-11(c) or 240.14a-12


                              CSS INDUSTRIES, INC.
- -----------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


 -----------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

/X/ No fee required
/ / Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

    1) Title of each class of securities to which transaction applies:

       
       ----------------------------------------------------------------------
    2) Aggregate number of securities to which transaction applies:

       
       ----------------------------------------------------------------------
    3) Per unit price or other underlying value of transaction computed
       pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
       filing fee is calculated and state how it was determined):

        
       ----------------------------------------------------------------------
    4) Proposed maximum aggregate value of transaction:

        
       ----------------------------------------------------------------------

    5) Total fee paid:

       
       ----------------------------------------------------------------------

/ / Fee paid previously with preliminary materials.
/ / Check box if any part of the fee is offset as provided by Exchange Act Rule
    0-11(a)(2) and identify the filing for which the offsetting fee was
    paid previously. Identify the previous filing by registration statement
    number, or the Form or Schedule and the date of its filing.

    1) Amount Previously Paid: 

    ___________________________________________________________________________
    2) Form, Schedule or Registration Statement No.:

    ___________________________________________________________________________
    3) Filing Party:

    ___________________________________________________________________________
    4) Date Filed:

    ___________________________________________________________________________
 

<PAGE>

                             CSS INDUSTRIES, INC.



                              1845 Walnut Street
                        Philadelphia, Pennsylvania 19103


                            ---------------------
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                            ---------------------
     The 1998 Annual Meeting of Stockholders of CSS Industries, Inc. (the
"Company") will be held at The Locust Club of Philadelphia, 1614 Locust Street,
Philadelphia, PA 19103 on Tuesday, May 5, 1998, at 10:00 a.m. local time, for
the following purposes:


       1. To elect a board of eleven directors; and


       2. To transact such other business as may properly come before the
         meeting and at any adjournments thereof.

     The board of directors has fixed March 9, 1998 as the record date for the
meeting. Accordingly, only stockholders of record at the close of business on
such date will be entitled to notice of the meeting and to vote at the meeting
and any adjournments thereof. A list of the stockholders of the Company
entitled to vote at the meeting will be available for inspection at the
Company's offices during normal business hours by any stockholder for the ten
days prior to the meeting.

                                                    By order of the board of
                                                    directors,



                                                    /s/ Stephen V. Dubin
                                                    ---------------------------
                                                    STEPHEN V. DUBIN
                                                    Secretary
Philadelphia, Pennsylvania
March 27, 1998






 Regardless of whether or not you plan to attend the meeting, you are urged to
     complete, sign and return the enclosed proxy in the envelope provided.

<PAGE>

                             CSS INDUSTRIES, INC.
                              1845 Walnut Street
                        Philadelphia, Pennsylvania 19103


                               ----------------
                                PROXY STATEMENT
                      1998 Annual Meeting of Stockholders
                               ----------------
     This proxy statement is furnished in connection with the solicitation of
proxies by the board of directors of CSS Industries, Inc. ("CSS" or the
"Company") for use at the 1998 annual meeting of stockholders of the Company
(the "Meeting") to be held at The Locust Club of Philadelphia, 1614 Locust
Street, Philadelphia, Pennsylvania 19103 on Tuesday, May 5, 1998 at 10:00 a.m.
local time, and at any adjournments thereof. The approximate date on which this
proxy statement and the accompanying form of proxy are first being sent to
stockholders is March 27, 1998.


     The cost of solicitation of proxies will be borne by the Company. In
addition to the use of the mails, proxies may be solicited by telephone by
officers, directors or employees of the Company or its subsidiaries who will
not be specially compensated for such services. Arrangements will also be made
with banks, brokerage houses and other custodians, nominees and fiduciaries for
the forwarding of solicitation material to the beneficial owners of shares held
of record by such persons, and the Company will reimburse such persons for
reasonable out-of-pocket expenses incurred in that regard.


     Arthur Andersen LLP served as the Company's independent public accountants
for 1997 and has been selected to serve as the Company's independent public
accountants in 1998. The Company has requested that a representative of Arthur
Andersen LLP attend the Meeting. Such representative will have an opportunity
to make a statement, if he or she desires, and will be available to respond to
appropriate stockholders' questions.


                             VOTING AT THE MEETING


     Stockholders of record at the close of business on March 9, 1998 are
entitled to vote at the Meeting. As of that date, there were outstanding
10,995,874 shares of common stock, par value $.10 per share ("Common Stock"),
of the Company. Each share of Common Stock is entitled to one vote on all
matters.


     The holders of a majority of the shares entitled to vote, present in
person or represented by proxy, constitute a quorum. Directors are to be
elected by a plurality of the votes cast at the Meeting. The affirmative vote
of the holders of a majority of the shares, present in person or represented by
proxy, entitled to vote at the Meeting is required to take action with respect
to any other matter that may properly be brought before the Meeting. Shares
cannot be voted at the Meeting unless the holder of record is present in person
or by proxy. The enclosed proxy is a means by which a stockholder may authorize
the voting of his or her shares at the Meeting. The shares of Common Stock
represented by each properly executed proxy card will be voted at the Meeting
in accordance with each stockholder's direction. Stockholders are urged to
specify their choices by marking the appropriate boxes on the enclosed proxy
card; if no choice has been specified, the shares will be voted as recommended
by the board of directors. If any other matters are properly presented to the
Meeting for action, the proxy holders will vote the proxies (which confer
discretionary authority to vote on such matters) in accordance with their best
judgment.


     With regard to the election of directors, votes may be cast in favor or
withheld; votes that are withheld will be excluded entirely from the vote and
will have no effect, other than for purposes of determining the presence of a
quorum. Abstentions may not be specified for the election of directors.
Abstentions will be considered present and entitled to vote at the Meeting, but
will not be counted as votes cast in the affirmative. Brokers that are member
firms of the New York Stock Exchange ("NYSE") and who hold shares in street
name for customers, but have not received instructions from a beneficial owner,
have the authority under the rules of the NYSE to vote those shares with
respect to the election of directors.
<PAGE>

     Proxies may be revoked at any time prior to the time that the vote is
taken at the Meeting. Proxies may be revoked by filing with the Secretary of
the Company a written revocation or another form of proxy bearing a date later
than the date of the proxy previously furnished. A proxy may also be revoked by
attending the Meeting and voting in person. Attendance at the Meeting will not
in and of itself constitute revocation of a proxy.


     Your proxy vote is important. Accordingly, you are asked to complete, sign
and return the accompanying proxy whether or not you plan to attend the
Meeting.


                            CSS SECURITY OWNERSHIP


The following table sets forth certain information (as of March 9, 1998, except
as otherwise noted), with respect to shares of Common Stock beneficially owned
by owners of more than five percent of the outstanding Common Stock, by all
current directors, by the executive officers of the Company named in the
Summary Compensation Table included elsewhere in this proxy statement and by
all current directors and executive officers of the Company as a group.



<TABLE>
<CAPTION>
                                                                                  Number
                                                                                 of Shares             Percent
                                                                               Beneficially               of
                          Beneficial Owner                                       Owned(1)              Class(2)
                          ----------------                                     -------------          ---------
<S>                                                                    <C>                            <C>
Fenimore Asset Management, Inc. ....................................               596,675(3)          5.4%
Nicholas Company, Inc. .............................................               833,900(4)          7.6%
T. Rowe Price Associates, Inc. .....................................               959,500(5)          8.7%
James G. Baxter ....................................................               213,470(6)          1.9%
Willard M. Bright ..................................................                18,400(7)            *
James H. Bromley ...................................................               396,559             3.6%
John R. Bunting, Jr. ...............................................                17,000(8)            *
Stephen V. Dubin ...................................................               326,805(9)          3.0%
Jack Farber ........................................................             3,279,310(10)        29.8%
Richard G. Gilmore .................................................                16,363(7)            *
Leonard E. Grossman ................................................               239,282(11)         2.2%
James E. Ksansnak ..................................................                19,200(7)            *
Michael L. Sanyour .................................................                15,725(7)            *
William C. Warren ..................................................                52,030(7)            *
John A. Pinti ......................................................                47,500(12)           *
Richard Barton .....................................................                35,304(13)           *
All current directors and executive officers of the Company as a
 group (14 persons, including the individuals named above) .........             4,701,114(10)(14)    42.8%
</TABLE>

- ------------
(1)  In accordance with Securities and Exchange Commission regulations, the
     table lists all shares as to which such persons have or share the power to
     vote or to direct disposition. The number of shares indicated includes
     shares issuable upon the exercise of outstanding stock options held by
     each individual or group to the extent exercisable at March 9, 1998 or
     within 60 days thereafter. Unless otherwise indicated, each person has the
     sole power to vote and to direct disposition of the shares listed as
     beneficially owned by such person.


(2)  Percentage calculated with reference to an aggregate of 10,995,874 shares
     of Common Stock outstanding at March 9, 1998. Percentages of less than 1%
     have not been indicated.


(3)  This information is as of December 31, 1997 and is based upon Amendment 2
     to Schedule 13G, dated February 9, 1998 filed with the Securities and
     Exchange Commission by Fenimore Asset Management, Inc., which is located
     at 118 N. Grand Street, Box 310, Cobleskill, NY 12043.


                                       2
<PAGE>

(4)  This information is as of December 31, 1997 and is based upon Amendment 3
     to Schedule 13G, dated January 22, 1998 filed with the Securities and
     Exchange Commission by Nicholas Company, Inc., Nicholas Fund, Inc. and
     Albert O. Nicholas. These filers are located at 700 North Water Street,
     Milwaukee, WI 53202.


(5)  This information is as of December 31, 1997 and is based upon Amendment 5
     to Schedule 13G, dated February 12, 1998 filed with the Securities and
     Exchange Commission by T. Rowe Price Associates, Inc. ("Price Associates")
     which is located at 100 E. Pratt Street, Baltimore, MD 21202. These
     securities are owned by various individual and institutional investors
     which Price Associates serves as investment adviser with power to direct
     investments and/or sole power to vote the securities. The T. Rowe Small
     Cap Value Fund owns 750,000 (6.8% of class) of these securities. For
     purposes of the reporting requirements of the Securities Exchange Act of
     1934, as amended (the "Exchange Act"), Price Associates is deemed to be a
     beneficial owner of such securities; however, Price Associates expressly
     disclaims that it is, in fact, the beneficial owner of such securities.


(6)  The shares shown in the table include options to purchase 10,000 shares of
     Common Stock granted under the CSS 1985 Incentive Stock Option Plan, as
     amended (the "1985 Plan") and options to purchase 58,750 shares of Common
     Stock granted under the 1994 Equity Compensation Plan (the "1994 Plan").


(7)  The shares shown in the table include options to purchase 9,000 shares of
     Common Stock granted under the CSS 1991 Stock Option Plan for Non-Employee
     Directors (the "1991 Plan") and options to purchase 1,000 shares of Common
     Stock granted under the CSS 1995 Stock Option Plan for Non-Employee
     Directors (the "1995 Plan").


(8)  The shares shown in the table include options to purchase 9,000 shares of
     Common Stock granted under the 1991 Plan and options to purchase 1,000
     shares of Common Stock granted under the 1995 Plan. Mr. Bunting shares the
     power to vote and to direct disposition of 400 shares included in this
     table.


(9)  The shares shown in the table include options to purchase 10,000 shares of
     Common Stock granted under the 1985 Plan and options to purchase 37,500
     shares of Common Stock granted under the 1994 Plan.


(10) Mr. Farber owns 1,515,151 shares directly and beneficially through his
     beneficial ownership of general and limited partnership interests in Delv,
     L.P. ("Delv"). Mr. Farber is the sole stockholder of the general partner
     of Delv and his daughter is the sole director and is President, Secretary
     and Treasurer of the general partner of Delv. The table includes 74,028
     shares held by Mr. Farber's wife directly and 15,151 shares held
     beneficially by her through her ownership interest in Delv, and Mr. Farber
     disclaims beneficial ownership of all shares owned directly or
     beneficially by his wife. The table also includes 265,702 shares of Common
     Stock owned by a trust for the benefit of David M. Farber, Mr. Farber's
     son, in which Mr. Farber serves as co-trustee with David Farber. In
     addition, the Farber Foundation, Inc., a charitable foundation in which
     Mr. Farber and certain officers of the Company are officers and directors
     (the "Farber Foundation"), and the Farber Family Foundation, Inc., a
     charitable foundation in which Mr. Farber is an officer and director (the
     "Farber Family Foundation") own 92,784 and 284,000 shares of Common Stock,
     respectively. The beneficial ownership of shares by Mr. Farber shown in
     the table does not include shares of Common Stock held by the Farber
     Foundation or the Farber Family Foundation, as to which Mr. Farber and the
     directors and officers of the Company who are members, directors or
     officers of the foundations disclaim beneficial ownership.


(11) The table includes 6,000 shares of Common Stock held by Mr. Grossman's
     wife, as to which Mr. Grossman disclaims beneficial ownership. The shares
     shown in the table include options to purchase 9,000 shares of Common Stock
     granted under the 1991 Plan and 1,000 shares of Common Stock granted under
     the 1995 Plan.


(12) The shares shown in the table include options to purchase 17,500 shares of
     Common Stock granted under the 1985 Plan and options to purchase 22,500
     shares of Common Stock granted under the 1994 Plan.


                                       3
<PAGE>

(13) The shares shown in the table include options to purchase 21,188 shares of
     Common Stock granted under the 1985 Plan and options to purchase 3,750
     shares of Common Stock granted under the 1994 Plan. Mr. Barton resigned as
     an executive officer in January, 1998.


(14) The table reflects beneficial ownership of a total of 112,000 shares of
     Common Stock pursuant to stock options granted under the 1985 Plan, the
     1991 Plan, the 1994 Plan and the 1995 Plan.


                             ELECTION OF DIRECTORS


     The Company's board of directors currently has eleven members. Directors
are to be elected by a plurality of the votes cast to hold office for a term of
one year and until the election and qualification of their respective
successors. The board of directors has nominated for election as directors the
persons whose names are listed below, all of whom are presently directors of
the Company with terms expiring in 1998. All nominees have consented to be
named and to serve if elected. Except as indicated below, the board of
directors believes all nominees will be able to serve as directors; if this
should not be the case, however, the proxies may be voted for one or more
substitute nominees to be designated by the board of directors or the board of
directors may decide to reduce the number of directors.


     The board of directors recommends a vote FOR the election of all nominees.


     The following paragraphs set forth certain information regarding each of
the eleven nominees for directors, the positions and offices with the Company
or its subsidiaries held by each, the year he was first elected a director of
the Company, a brief account of his principal occupations during the past five
years, certain directorships held by him, and his age.



<TABLE>
<S>                             <C>
James G. Baxter ..............  Mr. Baxter has been Executive Vice President of the Company since January
                                1998. From November 1995 to January 1998 he was President - Consumer
                                Products Group of the Company, and he has been Chief Financial Officer of
                                the Company since 1986. From 1986 to November 1995 he also served as
                                Vice President - Finance of the Company. Mr. Baxter has been a director of
                                the Company since November 1995. Age: 50.

Willard M. Bright ............  Mr. Bright has been a director of ZOLL Medical Corporation, a health care
                                product company, since 1983. From 1983 to 1996 he also served as Chairman 
                                of ZOLL Medical Corporation. He is also a director of Macrochem
                                Corporation. He has been a director of the Company since 1976. Age: 84.

James H. Bromley .............  Mr. Bromley has been an independent consultant since September, 1996.
                                From September 1996 to December 1997 he served as Chairman of the
                                Company's then Direct Mail Business Products Group and Vice Chairman of
                                Rapidforms, Inc. ("Rapidforms"), formerly a subsidiary of the Company.
                                From May 1996 to September 1996, he served as President of the Company's 
                                then Direct Mail Business Products Group. He served as President of
                                Rapidforms from 1979 to September 1996, and as its Chief Executive Officer
                                from 1987 to September 1996. He has been a director of the Company since
                                1989. Age: 59.

John R. Bunting, Jr. .........  Mr. Bunting has been Chairman of Bunting-Rubinsohn Associates, Inc./John
                                R. Bunting, Inc., financial management consultants, since 1980. He has also
                                been Chairman of B.R. Parking Corp. since 1982. He has been a director of
                                the Company since 1966. Age: 72.

Stephen V. Dubin .............  Mr. Dubin has been Senior Vice President - Law and Human Resources since
                                May 1996 and Secretary and General Counsel of the Company since 1978.
                                From 1978 to May 1996, he also served as a Vice President of the Company.
                                He has been a director of the Company since November 1995. Age: 59.
</TABLE>

                                       4
<PAGE>


<TABLE>
<S>                            <C>
Jack Farber .................  Mr. Farber has been Chairman, President and Chief Executive Officer of the
                               Company since 1979. Mr. Farber has been a director of the Company since
                               1978. Age: 64.

Richard G. Gilmore ..........  Mr. Gilmore has been an independent consultant since 1991. He is also a
                               director of Philadelphia Electric Company and seventeen mutual funds sponsored 
                               by Legg Mason Wood Walker, Inc. and subsidiaries. Mr. Gilmore has
                               been a director of the Company since 1984. Age: 70.

Leonard E. Grossman .........  Mr. Grossman has been a private investor since 1989. Mr. Grossman has
                               been a director of the Company since 1982. Age: 63.

James E. Ksansnak ...........  Mr. Ksansnak has been Vice Chairman and a Director of ARAMARK Corporation,
                               a service management company since May 1997. He served as an Executive
                               Vice President of ARAMARK Corporation from 1981 to 1987, and as Chief
                               Financial Officer from 1987 to 1997. He is also a director of Advanta
                               Corp. Mr. Ksansnak has been a director of the Company since 1988. Age: 58.

Michael L. Sanyour ..........  Mr. Sanyour has been a Principal of CMS Companies, a financial services
                               and insurance concern, since 1987. He has been a director of the Company
                               since 1980. Age: 67.

William C. Warren ...........  Mr. Warren is Dean Emeritus and Kent Professor of Law Emeritus of Columbia 
                               University Law School. He is Counsel to Roberts & Holland, a law firm.
                               He is also a director of Barnwell Industries, Inc. and Sterling Bancorp. Mr.
                               Warren has been a director of the Company since 1973. Age: 88.
</TABLE>

General Information Regarding the CSS Board of Directors and its Committees.


     The board of directors of the Company held six meetings in 1997. The
by-laws of the Company provide that the board of directors, by resolution
adopted by a majority of the entire board, may designate an Executive Committee
and other committees, each of which shall consist of three or more directors.
The board of directors annually elects from its members the Executive, Audit,
and Human Resources Committees. The employee members of the Board of Directors
serve as members of the stock option committee under the 1991 Plan and the 1995
Plan. The Company has no nominating committee. Each director attended at least
75% of the total number of meetings of the board of directors and committees of
the board of directors on which he served in 1997.


     The Executive Committee is composed of Messrs. Farber, Bunting and
Sanyour. The Executive Committee may exercise all of the authority of the board
of directors in the business and affairs of the Company with certain
exceptions. The Executive Committee is intended to serve in the event that
action must be taken by the board of directors at a time when convening a
meeting of the entire board is not feasible. The Executive Committee acted
twice by unanimous consent in 1997.


     The Audit Committee of the board of directors, which consists of Messrs.
Bunting, Gilmore, Grossman and Ksansnak, held three meetings during 1997. It
meets with the Company's independent accountants to review the scope of audit
procedures, the Company's accounting procedures and controls, and any non-audit
engagements.


     The Human Resources Committee (the "H.R. Committee"), which performs
functions that include those normally performed by a compensation committee,
and which consists of Messrs. Bright, Ksansnak and Warren, held two meetings
and acted six times by unanimous consent in 1997. No member of the H.R.
Committee is a former or current officer or employee of the Company or any of
its subsidiaries. The H.R. Committee is responsible for developing and
administering the Company's executive compensation policies, plans and
programs. In addition, the H.R. Committee (1) determines on an annual basis the
compensation to be paid to the Chairman, President and Chief Executive Officer
of the Company, (2) determines the


                                       5
<PAGE>

appropriate level of compensation for the Company's corporate level executive
officers and certain other senior corporate level management personnel
following receipt of the recommendations of the Chairman, President and Chief
Executive Officer of the Company, (3) reviews the compensation level of each
employee of the Company and its subsidiaries with an annual base salary
exceeding $150,000, and (4) makes grants and has general administrative
authority under the 1994 Plan.

     Each director of the Company who is not a full time employee of the
Company or its subsidiaries receives a fee of $14,000 per annum, plus $750 for
attendance at each meeting of the board or its committees or for each
consultation with management, and is entitled to participate in the 1995 Plan.
The 1995 Plan succeeded the 1991 Plan and provides for the automatic annual
grant of nonqualified stock options to purchase 4,000 shares of Common Stock to
each of the non-employee directors of the Company as of the last business day
of November in each year, covering 1996 through 2000. In accordance with the
terms of the 1995 Plan, each of the non-employee directors of CSS received an
automatic grant of additional options to purchase 4,000 shares of Common Stock
on November 28, 1997 at an exercise price of $33.00 per share.


                       EXECUTIVE OFFICERS OF THE COMPANY

     Set forth below is certain information regarding each of the current
executive officers of the Company. See "ELECTION OF DIRECTORS" for further
information about Messrs. Farber, Dubin and Baxter. Executive officers of the
Company are elected annually by the board of directors to serve in their
respective capacities until their successors are duly elected and qualified or
until their earlier resignation or removal.



<TABLE>
<S>                                <C>
Jack Farber .....................  Mr. Farber has been Chairman, President and Chief Executive Officer of the
                                   Company since 1979. Age: 64.

James G. Baxter .................  Mr. Baxter has been an Executive Vice President of the Company since
                                   January 1998. From November 1995 to January 1998 he served as President
                                   - Consumer Products Group of the Company, and he has been the Chief
                                   Financial Officer of the Company since 1986. From 1986 to November 1995
                                   he was also Vice President - Finance of the Company. Age: 50.

John A. Pinti ...................  Mr. Pinti has been Executive Vice President of the Company and President
                                   and Chief Executive Officer of The Paper Magic Group, Inc. ("Paper
                                   Magic"), a subsidiary of the Company since January 1998. He has also been
                                   President and Chief Executive Officer of Berwick Industries, Inc. ("Berwick"), 
                                   a subsidiary of the Company, since 1992. Age: 54.

Stephen V. Dubin ................  Mr. Dubin has been Senior Vice President-Law and Human Resources since
                                   May 1996 and Secretary and General Counsel of the Company since 1978.
                                   From 1978 to May 1996, he was a Vice President of the Company. Age: 59.

Clifford E. Pietrafitta .........  Mr. Pietrafitta has been Vice President - Finance of the Company since
                                   November 1995 and Treasurer and Assistant Secretary of the Company since
                                   1991. Age: 36.

Marc A. English .................  Mr. English has been President and Chief Executive Officer of Cleo Inc.
                                   ("Cleo"), a subsidiary of the Company, since the Company acquired Cleo in
                                   November 1995. From June 1994 to November 1995 he was Senior Vice
                                   President of Marketing for Cleo. From 1990 to June 1994 he was Senior Vice
                                   President of Marketing and Sales of CPS Corp., a manufacturer and distributor 
                                   of seasonal gift wrap. Age: 45.
</TABLE>

Richard D. Barton served as President and Chief Executive Officer of Paper
Magic during 1997. Mr. Barton resigned as an officer of Paper Magic in January
1998.


                                       6
<PAGE>
                            EXECUTIVE COMPENSATION

     The following table sets forth the total compensation of the chief
executive officer and the four other most highly compensated executive officers
of the Company for services rendered in all capacities to the Company or its
subsidiaries for the fiscal year ended December 31, 1997, as well as the total
compensation earned by each such individual for the Company's two previous
fiscal years.

                          SUMMARY COMPENSATION TABLE
<TABLE>
<CAPTION>
                                                                           Long Term
                                                Annual Compensation       Compensation
                                              ------------------------   -------------
                                                                           Securities
                                                                           Underlying        All Other
             Name and                                                       Options       Compensation(1)
        Principal Position            Year     Salary($)     Bonus($)         (#)               ($)
- ----------------------------------   ------   -----------   ----------   -------------   ----------------
<S>                                  <C>      <C>           <C>          <C>             <C>
Jack Farber                          1997       390,000      505,600              0           59,556(2)
 Chairman, President and Chief       1996       375,000      695,800              0           80,865(2)
 Executive Officer of the            1995       337,000      380,160              0           64,258(2)
 Company

James G. Baxter                      1997       275,000      177,000         30,000           30,676
 Executive Vice President and        1996       250,000      469,500         50,000           21,144
 Chief Financial Officer of the      1995       203,000      275,420         35,000           16,942
 Company

John A. Pinti(3)                     1997       300,000      229,929         20,000           26,472
 Executive Vice President of the     1996       300,000      140,495         15,000           24,706
 Company and President and           1995       300,000      150,000              0            7,653
 Chief Executive Officer of
 Berwick and Paper Magic

Stephen V. Dubin                     1997       230,000      237,000         25,000           43,395
 Senior Vice President-Law           1996       220,000      316,700         25,000           21,144
 and Human Resources,                1995       211,000      179,580         25,000           16,942
 Secretary and General Counsel
 of the Company

Richard D. Barton(4)                 1997       240,000            0         20,000           12,730
 Former President and Chief          1996       220,000      129,866         15,000           22,235
 Executive Officer of Paper          1995       205,021      102,841              0            7,500
 Magic

</TABLE>
- ------------
(1) All of the operating subsidiaries have qualified profit sharing plans
    providing for discretionary contributions by such companies related to
    their financial performance. Prior to the sale of Rapidforms in December,
    1997, corporate level officers participated in the Rapidforms profit
    sharing plan. Beginning December 19, 1997, corporate level officers of the
    Company participate in the Cleo profit sharing plan. In general,
    contributions to the profit sharing plans are based upon a percentage,
    determined by the board of directors of the applicable company, of the
    participant's compensation, not exceeding the applicable Internal Revenue
    Code maximum contribution base. Contributions vest under specified
    schedules requiring from six to seven years of service, and are paid to
    participants, along with earnings thereon, upon retirement or other
    separation from service or, in the case of one such plan, certain other
    events. In addition, the profit sharing plan includes a cash or deferred
    arrangement under section 401(k) of the Internal Revenue Code which
    permits employees to make salary reduction contributions to the profit
    sharing plan which are subject to a discretionary matching contribution by
    the Company. The Company established an unfunded non-qualified
    Supplemental Executive Retirement Plan (the "SERP") effective January 25,
    1994 to provide all corporate level officers of the Company (except Mr.
    Farber who has entered into the deferred compensation arrangements
    referred to below) additional retirement benefits. In

                                       7
<PAGE>

    addition, the Company has entered into supplemental retirement agreements
    with Messrs. Baxter and Dubin to provide them with certain deferred benefits
    upon death or retirement in lieu of certain benefits in the SERP. See
    "Supplemental Executive Retirement Benefits" below. The amounts shown in
    this column represent, for all of the years indicated, the contributions by
    the applicable company to a profit sharing plan and the SERP in respect of
    the named person and, in the case of Mr. Farber, to a profit sharing plan
    plus the deferred compensation arrangement referred to below.
(2) Mr. Farber, as a result of being ineligible to participate in the profit
    sharing plan for employees of the Company, entered into a deferred
    compensation agreement with Philadelphia Industries, Inc. ("PII"), which
    was merged with and into the Company on January 21, 1993. This agreement
    was assumed by the Company and provides, upon retirement or other
    separation from service, the same contribution as participation in the
    then Rapidforms profit sharing plan and the SERP for the Company's
    corporate level officers would have provided. In 1993, Mr. Farber became
    eligible to and did participate in the then Rapidforms and presently Cleo
    Profit Sharing Plan. Mr. Farber was also provided with additional benefits
    under the deferred compensation agreement for earnings in excess of the
    applicable maximum contribution base under these profit sharing plans. The
    obligation to Mr. Farber under the deferred compensation agreement has
    been accrued on the books of the Company and represents an unsecured debt
    of the Company. The amounts shown in this column represent, for all of the
    years indicated, the amount charged to the Company in respect of any
    profit sharing plan and the deferred compensation agreement.
(3) In connection with the acquisition of Berwick by the Company in May 1993,
    the Company assumed an employment agreement between Mr. Pinti and Berwick,
    as amended in May 1993. Under the provisions of the employment agreement,
    Mr. Pinti served as President and Chief Executive Officer of Berwick in
    1997. The employment agreement was mutually terminated in January, 1998
    and Mr. Pinti is currently an employee-at-will of the Company. In addition
    to his duties with Berwick, beginning January, 1998, Mr. Pinti was elected
    Executive Vice President of the Company and President and Chief Executive
    Officer of Paper Magic. Mr. Pinti also participates in an unfunded
    non-qualified Supplemental Executive Retirement Plan (the "Berwick SERP")
    which was established effective December 11, 1996 to provide all executive
    officers of Berwick additional retirement benefits. See "Supplemental
    Executive Retirement Benefits" below.
(4) Mr. Barton participated in an unfunded non-qualified Supplemental Executive
    Retirement Plan (the "Paper Magic SERP") which was established effective
    December 12, 1996 to provide all executive officers of Paper Magic
    additional retirement benefits.

     No individual named above received perquisites or non-cash compensation
during the years indicated exceeding the lesser of $50,000 or an amount equal
to 10% of such person's salary and bonus.

     The following table sets forth certain information regarding options
granted by the Company or its subsidiaries to the chief executive officer and
four other most highly compensated executive officers of the Company during the
fiscal year ended December 31, 1997.

                              Option Grant Table



<TABLE>
<CAPTION>
                             
                                                  Individual Grants                      
                             ------------------------------------------------------------ 
                                  Number         Percent of              
                                    of              Total                                Potential Realizable Value at  
                                Securities         Options                              Assumed Annual Rates of Stock 
                                Underlying         Granted       Exercise                   Price Appreciation for
                                 Options        to Employees      or Base                       Option Term(2)
                                Granted(1)        in Fiscal        Price      Expiration    -----------------------
           Name                    (#)              Year          ($/Sh)         Date          5%($)       10%($)
- --------------------------   ---------------   --------------   ----------   ------------   ----------   ----------
<S>                          <C>               <C>              <C>          <C>            <C>          <C>
Jack Farber ..............             0        --                 --                --           --           --
James G. Baxter ..........        30,000       5.8%             25.875          1/20/02      214,464      473,908
John A. Pinti ............        20,000       3.8%             25.875          1/20/02      142,976      315,939
Stephen V. Dubin .........        25,000       4.8%             25.875          1/20/02      178,720      394,924
Richard Barton ...........        20,000(3)    3.8%             25.875          1/20/02      142,976      315,939
</TABLE>

- ------------
(1) The options indicated were granted under the 1994 Plan. Such options may
    not be exercised during the first year after their grant and thereafter
    may be exercised in installments to the extent of 25% of the


                                       8
<PAGE>
    number of shares covered during the second year and to the extent of an
    additional 25% of the number of shares covered during each of the next three
    subsequent years. However, the H.R. Committee may accelerate the period over
    which the options become exercisable. Such options are not exercisable after
    the expiration of five years from the date of option grant.

(2) The dollar amounts under these columns are the result of the 5% and 10%
    rates set by the rules promulgated by the Securities and Exchange
    Commission and are not intended to forecast possible future appreciation,
    if any, of the stock price of the Company. The Company did not use an
    alternative formula for a grant date valuation, as the Company is not
    aware of any formula which will determine with reasonable accuracy a
    present value based on future unknown or volatile factors. There can be no
    assurance that the dollar amounts reflected in these columns will be
    achieved. Actual gains, if any, on stock option exercises are dependent on
    the future performance of the Common Stock and overall market conditions,
    as well as the executive officer's continued employment through the
    vesting period.

(3) Mr. Barton resigned as an officer of Paper Magic in January, 1998 and all
    of the options granted to him for the fiscal year ended December 31, 1997
    were forfeited.

     The table below sets forth certain information regarding options exercised
during the fiscal year ended December 31, 1997 and the value of unexercised
options at December 31, 1997 held by the five most highly compensated executive
officers of the Company.

                             Option Exercise Table

<TABLE>
<CAPTION>
                                                                     Number of Securities          
                                                                    Underlying Unexercised          Value of Unexercised  
                                                                   Options at December 31,         In-the-Money Options at
                                                                          1997(#)(2)                December 31, 1997($)
                                                                ------------------------------  -----------------------------
                                   Shares
                                Acquired on          Value
            Name              Exercise (#)(1)    Realized ($)    Exercisable    Unexercisable    Exercisable    Unexercisable
- ---------------------------  -----------------  --------------  -------------  ---------------  -------------  --------------
<S>                          <C>                <C>             <C>            <C>              <C>            <C>
Jack Farber ...............             0                --             --              --              --              --
James G. Baxter ...........        20,332           265,268         61,176          87,500         887,796         909,375
John A. Pinti .............         2,500            32,188         26,250          41,250         349,375         385,313
Stephen V. Dubin ..........        30,000           530,625         26,250          58,750         357,812         589,063
Richard Barton(3) .........         8,278           129,352         29,222          42,500         446,555         425,156
</TABLE>
- ------------
(1) Options exercised relate to options to acquire Common Stock granted under
    the 1985 Plan, as adjusted to reflect the effect of the Stock Split in
    August 1993, and under the 1994 Plan.

(2) Includes exercisable and unexercisable options to acquire Common Stock
    granted under the 1985 Plan, as adjusted to reflect the effect of the
    Stock Split in August 1993, and under the 1994 Plan.

(3) Mr. Barton resigned as an officer of Paper Magic in January, 1998 and all
    unexercisable options were forfeited. In January, 1998, Mr. Barton
    exercised options to acquire 4,284 shares of Common Stock. Mr. Barton has
    until April 6, 1998 to exercise the balance of the options exercisable at
    December 31, 1997.

Supplemental Executive Retirement Benefits and Other Deferred Compensation
Arrangements

     Prior to the sale of Rapidforms in December 1997, employees of the Company
participated in the Rapidforms profit sharing plan. In anticipation of the sale
of Rapidforms, the portion of the Rapidforms profit sharing plan covering
employees of the Company was spun-off from the Rapidforms profit sharing plan
and merged into the Cleo profit sharing plan. Thus, immediately prior to the
sale of Rapidforms, employees of the Company were "transferred" to the Cleo
profit sharing plan. Because the spin-off occurred before December 31, 1997,
discretionary Company profit sharing contributions made on behalf of Company
employees for 1997 will be made under the Cleo profit sharing plan, rather than
under the Rapidforms profit sharing plan.

     Under applicable provisions of the Code, the Company is required to
disregard an employee's annual compensation in excess of a specified dollar
amount (subject to cost of living adjustments) in determining the
profit-sharing plan contribution the Company makes on behalf of such employee
under the Rapidforms profit


                                       9
<PAGE>

sharing plan and currently the Cleo profit sharing plan. The Omnibus Budget
Reconciliation Act of 1993 ("OBRA '93") reduced this compensation limit from
$235,840 in 1993 to $150,000 in 1994, 1995 and 1996 and such limit increased to
$160,000 in 1997. The Company established the SERP to provide additional
retirement benefits to corporate level officers with regard to compensation in
excess of this dollar limit.

     Under the SERP, all corporate level officers of the Company (except Mr.
Farber) are entitled to have an amount credited for their benefit on the books
of the Company equal to the difference between the amount that would have been
contributed on the officer's behalf under the Rapidforms profit sharing plan
and currently the Cleo profit sharing plan prior to OBRA '93 (calculated by
using the percentage of compensation contributed for the year and the
compensation limit prior to OBRA '93) and the amount that actually was
contributed to the Rapidforms profit sharing plan and the Cleo profit sharing
plan for the year on behalf of such officer. These amounts are adjusted to
reflect earnings and losses based on the individuals investment performance
within the Rapidforms profit sharing plan and the Cleo profit sharing plan as
if such amounts had been contributed to the Rapidforms profit sharing plan and
the Cleo profit sharing plan at the time they were credited and were invested
in the same manner as the employee's account under the Rapidforms profit
sharing plan and the Cleo profit sharing plan. All amounts payable by the
Company to any officer for whose benefit amounts have been credited represent
an unsecured debt of the Company.

     Under agreements dated March 3, 1993, Messrs. Baxter and Dubin are
eligible for certain unfunded non-qualified annual retirement benefits and
death benefits in lieu of benefits to which they may be entitled under the
Rapidforms or Cleo profit sharing plans and the SERP. Although the Company has
no obligation to fund the benefits provided by those agreements, the Company
has purchased life insurance policies to provide funding for such benefits.
These additional retirement benefits are intended to compensate Messrs. Baxter
and Dubin for the loss of benefits under the Rapidforms or Cleo profit sharing
plans by reason of the pre-OBRA '93 limitations on the amount of compensation
that may be considered in calculating contributions under the profit sharing
plan. Benefits are payable upon termination of active employment and are
reduced if such termination occurs prior to age 65. A pre-retirement death
benefit is also available under these agreements. The annual retirement benefit
is a fixed annual payment for fifteen years. Assuming that Messrs. Baxter and
Dubin continue employment with the Company until age 65, their annual benefits
will be $130,987 and $58,123, respectively.

     Mr. Farber, as a result of being ineligible to participate in the profit
sharing plan for employees of the Company, entered into a deferred compensation
Agreement with PII, which was merged with and into the Company on January 21,
1993. This Agreement was assumed by the Company and provides, upon retirement
or other separation from service, the same contribution as participation in the
then Rapidforms profit sharing plan (references to the Rapidforms profit
sharing plan will be changed, effective December 23, 1997, by an amendment
adopted in 1998 to refer to the Cleo profit sharing plan) and the SERP for the
Company's corporate level officers would have provided. In 1993, Mr. Farber
became eligible to and did participate in the then Rapidforms and presently
Cleo profit sharing plan. Mr. Farber was also provided with additional benefits
under the deferred compensation Agreement for earnings in excess of the
applicable maximum contribution base under the Rapidforms profit sharing plan.
The obligation to Mr. Farber under the deferred compensation Agreement has been
accrued on the books of the Company and represents an unsecured debt of the
Company.

     Under the Berwick SERP and the Paper Magic SERP all officers of Berwick
and Paper Magic and their subsidiaries in the United States are entitled to
have an amount credited for their benefit on the books of the Company equal to
product of (x) the percentage then used in deriving the dollar amount approved
by the subsidiary's Board of Directors as the subsidiary's contribution to its
profit sharing plan for such calendar year and (y) the difference between each
such officer's total cash compensation for such calendar year and the dollar
amount of the compensation limitation ($160,000 for 1996). These amounts are
adjusted to reflect earnings and losses based on the investment performance of
the profit sharing plan as if such amounts had been contributed to the profit
sharing plan at the time they were credited and were invested in the same
manner as the employee's account under the profit sharing plan. All amounts
payable by the Company to any officer for whose benefit amounts have been
credited represent an unsecured debt of the Company.


                                       10
<PAGE>

                       HUMAN RESOURCES COMMITTEE REPORT


     The H.R. Committee is comprised of three outside directors, none of whom
has been an employee of the Company or any subsidiary. Under the H.R.
Committee's supervision, compensation policies, plans and programs have been
developed and implemented which seek to enhance the profitability of the
Company, and thus stockholder value, by aligning closely the financial
interests of the Company's senior management with those of its stockholders.
The H.R. Committee also is responsible for the administration of grants that
have been made under the 1985 Plan and administers and makes grants under the
1994 Plan. In furtherance of these goals, annual and longer term incentive
compensation is provided to attract, retain, and reward senior management of
outstanding abilities and to motivate them to perform to the full extent of
their abilities.

     The Company's compensation program for senior management is comprised of
base salary, annual performance bonuses, longer term incentive compensation in
the form of Stock Options, Restricted Stock Grants and SARs, benefits available
generally to the Company's employees (including retirement benefits under
profit sharing plans), and supplemental retirement plans or deferred
compensation agreements to provide benefits in excess of those permitted to be
paid under the profit sharing plans because of annual Internal Revenue Code
contribution limitations. The "at risk" portion of the compensation program is
significant relative to overall compensation.

     Base salary levels for the Company's executive officers are reviewed on an
annual basis by the H.R. Committee and are set generally to be competitive with
other companies of comparable size and geographic location, taking into
consideration the position's complexity, responsibility and need for special
expertise. Individual salaries also take into account individual experience and
performance. The H.R. Committee establishes salary levels for corporate level
officers and other executive officers of the Company. The salary of each
employee of the Company and its subsidiaries with an annual base salary
exceeding $150,000 is subject to periodic review by the H.R. Committee.

     Annual incentive compensation is based upon the achievement of certain
threshold and target levels of earnings by the operating subsidiaries, the
achievement of a target level of diluted earnings per common share by the
Company for corporate level executive officers, and the attainment of
specifically defined individual goals and objectives. At the beginning of each
year, performance goals are established for the Company and each of its
subsidiaries by the H.R. Committee to be used in determining annual performance
bonuses. The formulae permit discretion in determining the size of the bonus
pool, subject to certain parameters based upon the achievement of the
performance goals, and to a limited extent in allocating the bonus pool among
participants.

     The H.R. Committee annually considers the desirability of granting to
officers and other employees of the Company and the Company's principal
operating subsidiaries stock options, restricted stock grants and stock
appreciation rights under the 1994 Plan. The objective of the 1994 Plan is to
align senior management and stockholder long-term interests by creating a
strong and direct link between the executive's accumulation of wealth and
stockholder return and to enable executives to develop and maintain a
significant, long-term stock ownership position in the Company's common stock.
The H.R. Committee adopted a methodology for use beginning with 1998 stock
option grants which relates the number of stock options granted to each
optionee to the individual's position and salary level. The H.R. Committee
believes that its past grants of stock options have successfully focused the
Company's executive officers and other members of senior management on building
profitability and shareholder value.

     Payments during 1997 to the Company's senior management under the various
programs discussed above were made following consideration of Section 162(m) of
the Code which became effective on January 1, 1994. Section 162(m) of the Code
limits the deduction that may be claimed by a "public company" for total
compensation in excess of $1 million paid to the chief executive officer or to
any of the other four most highly compensated officers except to the extent
that any compensation in excess of $1 million qualifies as "performance-based
compensation." Grants of Stock Options and SARs made under the 1994 Plan
qualify as "performance-based compensation."

     In determining the compensation of Mr. Farber, the H.R. Committee has
taken into consideration pay levels of chief executive officers of other
companies of comparable size, his contributions to the profitable


                                       11
<PAGE>

growth and increased return on equity of the Company over the past several
years and Mr. Farber's overall management strengths and business acumen. The
diluted earnings per share of Common Stock from continuing operations has
increased at a compound annual rate of 8% over the last year, 34% over the last
two years and 25% over the last five years. The return to stockholders as
measured by the December 31 closing price of the Common Stock has increased 23%
in 1997, increased at a 20% compound annual rate for the two years ended
December 31, 1997 and increased at a 16% compound annual rate for the five
years ended December 31, 1997. Mr. Farber's total annual compensation decreased
16% over the last year and has increased at a compound annual rate of 12% and
9%, for the two and five years ended December 31, 1997, respectively.


                                          HUMAN RESOURCES COMMITTEE
                                          James E. Ksansnak, Chairman
                                          Willard M. Bright
                                          William C. Warren

                                       12
<PAGE>

Performance Graph

     The graph below compares the cumulative total stockholders' return on
Common Stock for the period from January 1, 1993 through December 31, 1997,
with (i) the cumulative total return on the Standard and Poors 500 ("S&P 500")
Index, (ii) the Russell 2000 Index and (iii) the Standard and Poors
Manufacturing-Diversified ("S&P Manufacturing-Diversified") Index which, until
this year, was used by the Company for purposes of the comparison (assuming the
investment of $100 in Common Stock, S&P 500 Index, the Russell 2000 Index and
S&P Manufacturing-Diversified Index on January 1, 1993 and reinvestment of all
dividends).

     As a result of the Company's sale of its Rapidforms subsidiary in
December, 1997, the Company has chosen to change the performance index from
that used in the Company's 1997 Proxy Statement, the S&P
Manufacturing-Diversified Index, to the Russell 2000 Index. Because the Company
does not believe it can reasonably identify a peer group or applicable
published industry or line-of-business index, it has selected the Russell 2000
Index as an index of issuers with similar market capitalizations.

                     COMPARISON OF CUMULATIVE TOTAL RETURN*

     350|------------------------------------------------------------------|  
        |                                                                  |  
        |                                                                  |
        |                                                                  |
     300|------------------------------------------------------------------|  
        |                                                              $   | 
        |                                                                  | 
        |                                                                  | 
     250|-----------------------------------------------------------------*|
  D     |                                                    $             | 
  O     |                                                                  |
  L     |                                                              o   |
  L  200|------------------------------------------------------------------|
  A     |                                                                 #|
  R     |                                     $           o *              |
  S     |                                                    #             |
     150|------------------------------------*-----------------------------|
        |            o                       o #                           |
        |             $           $                                        |
        |            *#          o*#                                       |  
     100|o*$#--------------------------------------------------------------|
        |                                                                  |
        |                                                                  |
        |                                                                  |  
      50|-|-----------|-----------|----------|-------------|-------------|-|
         1992       1993        1994        1995         1996          1997

                       ASSUMES INITIAL INVESTMENT OF $100
                *TOTAL RETURN ASSUMES REINVESTMENT OF DIVIDENDS
               NOTE: TOTAL RETURNS BASED ON MARKET CAPITALIZATION


        o CSS      * S&P 500      $S&P MANUFACTURING      # RUSSELL 2000


                                       13
<PAGE>

                             CERTAIN TRANSACTIONS

     In November 1996, the Company loaned James E. Ksansnak, a director of the
Company, $27,750 at an interest rate of 7% per annum payable on demand and
secured by a pledge of 4,000 shares of Common Stock of the Company owned by Mr.
Ksansnak. The proceeds of the loan were used to exercise stock options granted
to Mr. Ksansnak under the 1991 Plan which were expiring in November 1996. In
November 1997, the Company loaned Mr. Ksansnak $28,500 at an interest rate of
7% per annum payable on demand and secured by a pledge of 4,000 shares of
Common Stock of the Company owned by Mr. Ksansnak. The proceeds of the loan
were utilized to exercise stock options granted to Mr. Ksansnak under the 1991
Plan and which were expiring in November 1997.

     In November 1996, the Company also loaned Richard G. Gilmore, a director
of the Company $27,750 at an interest rate of 7% per annum payable on demand
and secured by a pledge of 4,000 shares of Common Stock of the Company owned by
Mr. Gilmore. The proceeds of the loan were used to exercise stock options
granted to Mr. Gilmore under the 1991 Plan which were expiring in November
1996. Mr. Gilmore repaid the loan in full in August, 1997.


                       PROPOSALS FOR 1999 ANNUAL MEETING

     Consideration of certain matters is required at the annual meeting of
stockholders, such as the election of directors. In addition, pursuant to
applicable regulations of the Securities and Exchange Commission, stockholders
may present resolutions that are proper subjects for inclusion in the proxy
statement and for consideration at the annual meeting by submitting their
proposals to the Company on a timely basis. In order to be included for the
1999 annual meeting, resolutions must be received by November 27, 1998 and
addressed to the Company's Secretary at the address set forth on the cover page
of this proxy statement.


                                          CSS INDUSTRIES, INC.



                                          By: /s/ Stephen V. Dubin
                                              ----------------------------
                                              Stephen V. Dubin,
                                              Secretary

Philadelphia, Pennsylvania
March 27, 1998

                                       14
<PAGE>

          THIS PROXY SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF

                             CSS INDUSTRIES, INC.

     The undersigned hereby appoints Jack Farber, Leonard E. Grossman and
Michael L. Sanyour, and each of them acting singly, proxies of the undersigned
stockholder with full power of substitution to each of them, to vote all shares
of Common Stock of CSS Industries, Inc. (the "Company") which the undersigned
would be entitled to vote if personally present at the Annual Meeting of
Stockholders of the Company to be held at The Locust Club of Philadelphia, 1614
Locust Street, Philadelphia, PA 19103, on Tuesday, May 5, 1998, at 10:00 a.m.
(local time) and any adjournments thereof.

     This Proxy when properly executed will be voted in the manner directed
herein by the undersigned stockholder and in the discretion of the holders of
this Proxy upon such other matters as may properly come before the annual
meeting or any adjournments thereof. With respect to the election of directors,
where a box is not completed, this Proxy will be voted "FOR ALL NOMINEES."

         THIS PROXY IS CONTINUED ON THE REVERSE SIDE. PLEASE SIGN AND
          DATE THIS PROXY ON THE REVERSE SIDE AND RETURN IT PROMPTLY
                           IN THE ENCLOSED ENVELOPE.







                           - FOLD AND DETACH HERE -


                        ANNUAL MEETING OF STOCKHOLDERS
                                      OF
                             CSS INDUSTRIES, INC.

                       Tuesday, May 5, 1998; 10:00 A.M.


                        THE LOCUST CLUB OF PHILADELPHIA
                              1614 LOCUST STREET
                          PHILADELPHIA, PENNSYLVANIA

================================================================================

                                     AGENDA

    1.    Declaration of quorum.
    2.    Proof of Notice of Meeting.
    3.    Reading of the Minutes of the Annual Meeting of Stockholders held on
          May 6, 1997 or waiver thereof.
    4.    Introduction of representative of independent public accountants -
          Arthur Andersen LLP.
    5.    Nomination and election of Directors.
    6.    Presiding Officer's remarks.
    7.    Stockholders' questions and responses.
    8.    Adjournment.

================================================================================
<PAGE>
                                                              Please mark   [X]
                                                             your votes as
                                                             indicated in
                                                             this example
      

Item 1                                           FOR ALL      AUTHORITY WITHHELD
Election of the following                        NOMINEES      FOR ALL NOMINEES
nominees as Directors:                             [ ]              [ ]
James G. Baxter,         Richard G. Gilmore,
Willard M. Bright,       Leonard E. Grossman,
James H. Bromley,        James E. Ksansnak,
John R. Bunting, Jr.,    Michael L. Sanyour,
Stephen V. Dubin,        William C. Warren.
Jack Farber,

The Board of Directors recommends a vote "FOR ALL NOMINEES."

Authority withheld for the following only:
(write the name(s) of the nominee(s) on the line below)

________________________________________________________________________________

Signature(s)__________________________________________  Date ___________________
(Please mark your vote, date and sign as your name appears above and return
this Proxy in the enclosed postpaid envelope. If acting as executor,
administrator, trustee, guardian, etc., you should so indicate when signing. If
the signer is a corporation, please sign the full corporate name, and indicate
title as duly authorized officer.)

                            o FOLD AND DETACH HERE o




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