CLOROX CO /DE/
10-K, 1996-09-26
SPECIALTY CLEANING, POLISHING AND SANITATION PREPARATIONS
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               UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                          WASHINGTON, D.C.  20549

                                FORM 10-K
(Mark One)

[x]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended June 30, 1996

OR  [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF 
THE SECURITIES EXCHANGE ACT OF 1934
For the transmission period from                to              
                                 --------------    -------------

                     Commission file number 1-07151

                          THE CLOROX COMPANY
           (Exact name of registrant as specified in its charter)

   DELAWARE                                       31-0595760   
(State or other jurisdiction of               (I.R.S. Employer
 incorporation or organization)               Identification No.)

1221 Broadway, Oakland, CA                        94612-1888
(Address of principal executive offices)          (Zip Code)

Registrant's telephone number,                 (510) 271-7000
 including area code  

Securities registered pursuant to Section 12(b) of the Act:   
                                          Name of each exchange 
Title of each class                         on which registered 
- ------------------------                  ------------------------
Common Stock, $1 par value                New York Stock Exchange
                                          Pacific Stock Exchange

Securities registered pursuant to Section 12(g) of the Act:  NONE.

Indicate by check mark whether the registrant (1) has filed all 
reports required to be filed by Section 13 or 15(d) of the 
Securities Exchange Act of 1934 during the preceding 12 months 
(or for such shorter period that the registrant was required to 
file such reports), and (2) has been subject to such filing 
requirements for the past 90 days. 
Yes  X        No     
    ---          ---

Indicate by check mark if disclosure of delinquent filers 
pursuant to Item 405 of Regulation S-K is not contained herein, 
and will not be contained, to the best of registrant's 
knowledge, in definitive proxy or information statements 
incorporated by reference in Part III of this Form 10-K or any 
amendment to this Form 10-K.[  ]

Aggregate market value of voting stock held by non-affiliates 
of the registrant at July 31, 1996: $4,682,914,521.  
Number of shares of common stock outstanding at July 31, 1996:  51,531,384.

                     DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant's Annual Report to Stockholders 
for the Year Ended June 30, 1996 are incorporated by reference 
into Parts I, II and IV of this Report.  Portions of the 
registrant's definitive Proxy Statement for the Annual 
Meeting of Stockholders to be held on November 20, 1996, 
which will be filed with the United States Securities and 
Exchange Commission within 120 days after the end of the 
registrant's fiscal year ended June 30, 1996, are incorporated 
by reference into Part III of this Report.

<PAGE>

PART I

ITEM l.  BUSINESS  
- -------------------

(a)  GENERAL DEVELOPMENT OF BUSINESS.

The Company (the term "Company" as used herein includes the 
registrant identified on the facing sheet, The Clorox Company, 
and its subsidiaries, unless the context indicates otherwise) 
was originally founded in Oakland, California in 1913 as the 
Electro-Alkaline Company.  It was reincorporated as Clorox 
Chemical Corporation in 1922, as Clorox Chemical Co. in 1928, 
and as The Clorox Company (an Ohio corporation) in 1957, 
when the business was acquired by The Procter & Gamble Company.  
The Company was fully divested by The Procter & Gamble Company 
in 1969 and, as an independent company, was reincorporated in 
1973 in California as The Clorox Company.  In 1986, the 
Company was reincorporated in Delaware.

The Clorox Company Annual Report for the Year Ended June 30, 
1996 ("Annual Report") to its stockholders is included in this 
Form 10-K.  Portions of the Annual Report are incorporated 
herein by specific reference.

During fiscal year 1996, the Company continued to focus on 
expanding its domestic business, through internal development 
of new products and line extensions of existing products.  
The Company introduced 14 new products in the U.S. during 
fiscal year 1996.  It also continued its strategy of considering 
strategic acquisitions and, in that regard, acquired the 
"Black Flag" brand of aerosol insecticides and the "Lestoil" 
brand of home cleaning products during fiscal year 1996.  
Additionally, the Company  acquired from Rhone-Poulenc exclusive 
rights to a new active ingredient, Fipronil, for use in the U.S. 
and many international consumer insecticide markets.  
An application for the registration of Fipronil with the U.S. 
Environmental Protection Agency has been filed.

Internationally, the Company continued the implementation of 
its strategy of expanding its laundry, household cleaning and 
insecticide businesses to markets where these categories are 
not yet fully developed, but where high potential exists.  
The Company made three international acquisitions in fiscal 
year 1996 and increased its ownership in one additional business.
In addition, the Company introduced 20 new products or line 
extensions in previously established international operations.

(b)  FINANCIAL INFORMATION ABOUT INDUSTRY SEGMENTS.

The Company's operations are predominantly in one segment -- 
non-durable household consumer products.  Such operations include 
the production and marketing of non-durable consumer products 
sold primarily through grocery and other retail stores.  
Financial information for the last three fiscal years attributable 
to the Company's operations is set forth in the Consolidated 
Financial Statements, pages 24 through 35 of the Annual Report, 
incorporated herein by this reference. 

(c)  NARRATIVE DESCRIPTION OF BUSINESS.

PRINCIPAL PRODUCTS.  Products currently marketed in the United 
States and certain foreign countries are listed on the inside back 
cover (page 41) of the Annual Report, incorporated herein by this 
reference.

PRINCIPAL MARKETS - METHODS OF DISTRIBUTION.  Most non-durable 
household consumer products are nationally advertised and sold 
within the United States to grocery stores through a network of 
brokers, and to mass merchandisers, warehouse clubs, military and 
other retail stores primarily through a direct sales force.  The 
Company also sells, within the United States, institutional 
versions of specialty food and non-food products.  Outside the 
United States, the Company sells consumer products through 
subsidiaries, licensees, distributors and joint venture 
arrangements with local partners.

SOURCES AND AVAILABILITY OF RAW MATERIALS.  The Company has 
obtained ample supplies of all required raw materials and 
packaging supplies, which, with a few exceptions, were available 
from a wide variety of sources during fiscal year 1996.  
Contingency plans have been developed for single sourced 
supplier materials.  No supply problems are presently anticipated.

PATENTS AND TRADEMARKS.  Although some products are covered by 
patents, the Company does not believe that patents, patent 
licenses or similar arrangements are material to its business.  
Most of the Company's brand name consumer products are protected 
by registered trademarks.  Its brand names and trademarks are 
extremely important to its business and the Company pursues a 
course of vigorous action against apparent infringements.

SEASONALITY.  The only portions of the operations of the Company which 
have any significant degree of seasonality are the marketing of 
charcoal briquets and insecticides.  Most sales of these product lines 
occur in the third and fourth fiscal quarters.  Working capital to 
carry inventories built up in the off-season and to extend terms to 
customers is generally provided by internally generated funds plus 
commercial paper lines of credit.

CUSTOMERS AND ORDER BACKLOG.  During fiscal years 1994, 1995 
and 1996, revenue from the Company's sales of its products to 
Wal-Mart Stores, Inc. and its affiliated companies was 12%, 13% 
and 14%, respectively, of the Company's gross consolidated revenues.  
Except for this relationship, the Company is not dependent upon 
any other single customer or a few customers.  Order backlog is 
not a significant factor in the Company's business.  

RENEGOTIATION.  None of the Company's operations is subject to 
renegotiation or termination at the election of the Federal 
government.

COMPETITION.  The markets for consumer products are highly 
competitive and most of the Company's products compete with 
other nationally advertised brands within each category, and 
with "private label" brands and "generic" non-branded products 
of grocery chains and wholesale cooperatives.  Competition is 
encountered from similar and alternative products, many of 
which are produced and marketed by major national concerns 
having financial resources greater than those of the Company.  
Depending on the competitor, the Company's products compete 
with competitive products on price, quality or other benefits 
to consumers.

A newly introduced consumer product (whether improved or newly 
developed) usually encounters intense competition requiring 
substantial expenditures for advertising and sales promotion.  
If a product gains consumer acceptance, it normally requires 
continuing advertising and promotional support to maintain 
relative market position.

RESEARCH AND DEVELOPMENT.  The Company's operations incurred 
expenses of approximately $45,821,000 in fiscal year 1996, 
$44,819,000 in fiscal year 1995, and  $44,558,000 in fiscal year 
1994 on research activities relating to the development of new 
products or the maintenance and improvement of existing products.  
None of such research activity was customer sponsored.

ENVIRONMENTAL MATTERS.  The Company does not anticipate 
making material capital expenditures in the future for 
environmental control facilities or to comply with environmental 
laws and regulations.  However, in general, the Company does 
anticipate spending increasing amounts annually for facility 
upgrades and for environmental programs.  The amount of capital 
expenditures for environmental compliance was not material 
in fiscal year 1996 and is not expected to be material in 
the next fiscal year.

In addition, the Company is involved in certain other 
environmental matters, as follows: 

(i)     The Company sold its architectural coatings business in 
fiscal year 1990.  In connection with the disposition of those 
manufacturing facilities, the Company retained responsibility 
for certain environmental obligations.  The financial reserve 
established at the time of the sale is expected to be adequate 
to cover the financial responsibilities for environmental matters 
which may arise in the future.

(ii)     The Company has been named as a potentially responsible 
party ("PRP") by the Environmental Protection Agency pursuant to 
the Spill Compensation and Control Act, the Sanitary Landfill 
Closure and Contingency Fund Act, and a section of the Solid 
Waste Management Act, for a site in New Jersey.  Based on the 
Company's experience and because the Company's level of involvement 
is extremely limited, the Company does not expect that this matter 
will represent a material cost to the Company in the future.  The 
Company settled a similar matter for another site in New Jersey 
during fiscal year 1995 and does not expect such settlement to 
represent a material cost in the future.  

(iii)     The Company operates a water treatment operation at its 
former Oakland, California manufacturing location and may undertake 
additional remediation in the future to recondition such property 
for sale.   A financial reserve established in an earlier year is 
considered by management to be adequate to cover the future costs 
or liability in connection with this manufacturing location.

(iv)     The Company has announced that it contemplates the sale of 
its Frederick, Maryland manufacturing facility.  Customary 
environmental investigations are being conducted in conjunction 
with the contemplated sales of these sites.  The Company does not 
expect that material environmental liabilities will be identified, 
and accordingly has not recorded any loss contingencies.  

(v)     A former subsidiary of the Company has been named as a PRP 
by the Environmental Protection Agency for a site in Tulalip, 
Washington in connection with the Company's former architectural 
coatings business.  Pursuant to the terms of the agreement by which 
the Company sold such architectural coatings business, the Company 
has been responding to this matter.  Based on the Company's experience 
and because the Company's level of involvement is extremely limited, 
the Company does not expect that this matter will represent a 
material cost to the Company in the future.

(vi)     An explosion attributed to methane caused property damage and 
personal injury in a residential area near a site formerly operated by 
a subsidiary of the Company in Eaton Estates, Michigan.  The 
Environmental Protection Agency is investigating and has served the 
Company with a Request for Information under CERCLA Sec. 104(e).  The 
result of the investigation is to be determined and the Company's 
potential liability is unknown at this time.

(vii)     The Company has been served with a Notice of Violation at 
the site operated by its subsidiary at Bedford Park, near Chicago, 
Illinois.   Based on the Company's experience, the Company does not 
expect that this matter will represent a material cost to the Company 
in the future. 

Although the potential cost to the Company related to the above 
ongoing environmental matters is uncertain due to such factors 
as: the unknown magnitude of possible pollution and clean-up 
costs; the complexity and evolving nature of governmental laws 
and regulations and their interpretations; and the timing, varying 
costs and effectiveness of alternative clean-up technologies; 
based on its experience and without offsetting for expected 
insurance recoveries or discounting for present value, the Company 
does not expect that such costs individually and  in the 
aggregate will represent a material cost to the Company or 
affect its competitive position.

NUMBER OF PERSONS EMPLOYED.  At the end of fiscal year 1996, 
approximately 5,300 persons were employed by the Company's 
continuing operations.

(d)  FINANCIAL INFORMATION ABOUT FOREIGN AND DOMESTIC OPERATIONS 
AND EXPORT SALES.

Net sales, pretax earnings and identifiable assets related to 
foreign operations and export sales are 13%, 4% and 28%, 
respectively for fiscal year 1996.  See Note 17 of Notes to 
Consolidated Financial Statements, page 35 of the Annual Report, 
incorporated herein by this reference.

ITEM 2.  PROPERTIES

PRODUCTION FACILITIES.  The Company operates production and major 
warehouse facilities for its operations in 18 locations throughout 
the United States, and in 24 locations internationally.  The 
vast majority of the space is owned.  Some space, mainly for 
warehousing, is leased.   The Company acquired a production 
facility in Argentina in August 1995.  No facilities were either 
closed or sold during fiscal year 1996.  The Company considers its 
manufacturing and warehousing facilities to be adequate to support 
its business.

OFFICES AND TECHNICAL CENTER.  The Company's general office 
building is owned and is located in Oakland, California.  The 
Company's Technical Center and Data Center are owned and are 
located in Pleasanton, California.  Leased sales and other 
office facilities are located at a number of manufacturing 
and other locations.

ENCUMBRANCES.  None of the Company's owned facilities are 
encumbered to secure debt owed by the Company, except that the 
manufacturing facilities in Wheeling, Illinois and Belle, 
Missouri secure industrial revenue bond indebtedness incurred 
in relation to the construction or upgrade thereof.  

ITEM 3.  LEGAL PROCEEDINGS

None.


ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None.

<TABLE>
<CAPTION>

EXECUTIVE OFFICERS OF THE REGISTRANT

The names, ages and current positions of the executive officers 
of the Company are set forth below:


Name (Age) and Year Elected to
   Current Position                                               Title and Current Position(s) 
- -----------------------------------------------                   ------------------------------------------------
<S>                        <C>         <C>                        <C>
G. C. Sullivan             (56)        1992                       Chairman of the Board, Chief Executive Officer
                                                                  and President

W. F. Ausfahl              (56)        1983                       Group Vice President and Chief Financial Officer

E. A. Cutter               (57)        1992                       Senior Vice President-General Counsel and Secretary

G. E. Johnston             (49)        1996                       Group Vice President

R. A. Llenado              (49)        1992                       Group Vice President-Technical

P. N. Louras, Jr.          (46)        1992                       Group Vice President

D. C. Murray               (60)        1996                       Group Vice President

C. T. Alcantara            (46)        1996                       Vice President-Latin America

A. W. Biebl                (46)        1992                       Vice President-Manufacturing, Engineering and
                                                                  Distribution

R. H. Bolte                (56)        1995                       Vice President-Corporate Marketing Services 

J. M. Brady                (42)        1993                       Vice President-Human Resources

J. O. Cole                 (55)        1992                       Vice President-Corporate Affairs

R. T. Conti                (41)        1996                       Vice President-Kingsford Products

C. M. Couric               (49)        1995                       Vice President and General Manager- Brita Products

L. Griffey                 (60)        1993                       Vice President-International Manufacturing

R. C. Klaus                (51)        1996                       Vice President-Corporate Administration

L. S. Peiros               (41)        1995                       Vice President and General Manager-Food Products
                                                                  Division

K. M. Rose                 (47)        1993                       Vice President-Treasurer

H. J. Salvo, Jr.           (48)        1991                       Vice President-Controller

B. A. Sudbury              (49)        1992                       Vice President-Research and Development

F. A. Tataseo              (42)        l994                       Vice President-Sales

C. E. Williams             (47)        1993                       Vice President-Information Services

</TABLE>



There is no family relationship between any of the above 
named persons, or between any of such persons and any of the 
directors of the Company or any persons nominated for election 
as a director of the Company.  See Item 10 of Part III of 
this Form 10-K.

The current term of office of each officer is from the date of 
the officer's election to the date of the first Board of 
Directors' meeting following the next Annual Meeting of 
Stockholders or until the officer's successor is elected, 
subject to the power of the Board of Directors to remove 
any officer at any time.  

W. F. Ausfahl, R. A. Llenado and H .J. Salvo have been 
employed by the Company for at least the past five years in 
the same respective positions as listed above.  The other 
executive officers have held the respective positions 
described below for at least the past five years:

G. C. Sullivan joined the Company in 1971 in the sales 
department of Household Products.  Prior to his election as 
Chairman of the Board, Chief Executive Officer and President 
in 1992, he was Group Vice President from 1989 through 1992 
and Vice President-Household Products from 1984 through 1989.

E. A. Cutter joined the Company in June 1983 as Vice 
President-General Counsel and Secretary.  He held this 
position through June 1, 1992, when he was elected Senior 
Vice President-General Counsel and Secretary, with additional 
responsibility for the Company's government affairs and 
community affairs functions.

G. E. Johnston joined the Company in July 1981 as Regional 
Sales Manager-Special Markets.  Prior to his election as 
Group Vice President effective July 1, 1996, he was Vice 
President-Kingsford Products from November 17, 1993 through 
June 1996, Vice President-Corporate Development from June 
1992 through November 16, 1993, Director of Corporate 
Development from 1991 through May 1992, and Director of 
Business Development from September 1989 through 1991.

P. N. Louras, Jr. joined the Company in April 1980 as Manager, 
Analysis and Control, Kingsford Products.  Prior to his 
election as Group Vice President effective June 1, 1992, he was 
Vice President-International from August 1990 through May 1992, 
Vice President-Controller from July 1988 through August 1990 
and Controller, Household Products from 1987 through July 1988.

D. C. Murray joined the Company in February 1978 as Region 
Manager - Latin America and Asia.  Prior to his election as 
Group Vice President effective July 1, 1996, he was Vice 
President - Household Products Division from November 1994 
through June 30, 1996, Vice President - Household Products from 
April 1989 through November 1994, Vice President - International 
from November 1984 through April 1989, and Vice President - 
Latin America and Asia from April 1982 through November 1984.

C. T. Alcantara joined the Company in 1992 as Area General 
Manager - Latin America.  Prior to his election as Vice 
President - Latin America effective July 1, 1996, he left 
the Company briefly from December 8, 1995 through March 31, 
1996, when he returned as Area General Manager - Latin America.
   
A. W. Biebl joined the Company in 1981 as Manufacturing Manager, 
Food Service.  Prior to his election as Vice President-
Manufacturing, Engineering and Distribution effective June 1, 
1992, he was Vice President-Kingsford Products from 1989 
through May 1992 and Vice President-Food Service Products from 
1985 through 1989.

R. H. Bolte joined the Company in April 1982.  Prior to his 
election as Vice President-Corporate Marketing Services in July 
1995, he was Director of Advertising and Promotion from June 
1993 through June 1995 and Director of Media Services from May 
1982 through May 1993.

J. M. Brady joined the Company in 1976 as a brand assistant in 
Marketing, Household Products.  From November 1991 until her 
election as Vice President-Human Resources in September 1993, 
she was Vice President-Corporate Marketing Services.  She was 
director of Corporate Marketing Services from August 1991 
through November 1991, Director of Marketing, Kingsford Products 
from 1989 through August 1991 and held various marketing 
positions for Household Products and Kingsford Products from 1987 
through 1989.

J. O. Cole joined the Company in 1973 as an attorney in its Legal 
Services Department.  He has served in numerous capacities in 
that Department and was named Associate General Counsel in 1992.
In November 1992, he was elected to the position of Vice 
President-Corporate Affairs.

R. T. Conti joined the Company in 1982 as Associate Region Sales 
Manager, Household Products.  Prior to his election as Vice 
President-Kingsford Products  effective July 1, 1996, he was 
Vice President-International from June 1992 through June 1996, 
Area General Manager-International for Europe, Middle East and 
Africa from 1990 through May 1992 and Manager of Sales Planning 
for Household Products from 1987 through 1990.

C. M. Couric joined the Company in 1973 as a brand assistant in 
the Household Products marketing organization.  Prior to his 
election in July 1995 as Vice President-Brita Products, he had 
served as Director, Brita Operations from 1988 through June 1995 
and as a Manager of Business Development from 1984 through 1988.  

R. C. Klaus joined the Company in 1977 as Regional Sales 
Manager (Baltimore) for the Company's Household Products 
Business.  Prior to his election as Vice President - 
Corporate Administration in November 1995, he was Vice 
President - Clorox Professional Products from March 1994 
through October 1995, and Vice President - Food Service 
Products from May 1990 through March 1994.

L. S. Peiros joined the Company in 1982 and was elected Vice 
President-Food Products Division effective July 1995.  From 
September 1993 until his election to his current position he
was Vice President-Corporate Marketing Services.  From June 
1992 through August 1993 he was Director of Marketing-
Household Products and from August 1991 through June 1992 
he was Director of Marketing-Kingsford Products.  Prior to 
that he had served in various marketing positions in both 
Household Products and Kingsford Products.

K. M. Rose joined the Company in 1978 as a financial analyst.  
Prior to her election as Vice President-Treasurer effective 
July 15, 1992, she was Controller, Household Products from 
July 1988 through July 1992.  Beginning October 1, 1994, she 
also assumed responsibility for the Company's investor 
relations and risk management functions.

B. A. Sudbury joined the Company in 1978 as Project Leader in 
Research and Development.  Prior to his election as Vice 
President-Research and Development effective June 1, 1992, 
he was Director of Research and Development, Household 
Products from 1985 through May 1992.

F. A. Tataseo joined the Company in October 1994 as Vice 
President-Sales.  Previously, he was employed by The 
Pillsbury Company (Division of Grand Metropolitan Inc.) as 
Vice President, Sales (March - September 1994), and as Vice 
President, Direct Sales Force (June 1993 - February 1994); 
and by The Procter & Gamble Company as Sales Merchandising 
Division Manager, Soap Sector (May 1992 - May 1993); as 
Division Sales Manager, Laundry Products Category (November 
1990 - April 1993); and as Division Sales Manager, Fabric 
Care Category (July 1988 - October 1990).

C. E. Williams joined the Company in May 1993 as Vice 
President-Information Services.  From 1987 until he joined 
the Company, Mr. Williams was Director of Information 
Services of the Fritz Companies, Inc.

PART II

ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED 
STOCKHOLDER MATTERS

(a)  MARKET INFORMATION.

The principal markets for Clorox Common Stock are the New York 
and Pacific Stock Exchanges.  The high and low sales prices 
quoted for New York Stock Exchange-Composite Transactions 
Report for each quarterly period during the past two fiscal 
years appears under "Quarterly Data," page 38 of the Annual 
Report, incorporated herein by this reference, and on 
July 31, 1996, the closing price for the Company's stock was 
$90.875 per share.

(b)  HOLDERS.

The approximate number of record holders of Clorox Common Stock 
as of July 31, 1996 was 13,009 based on information provided by 
the Company's transfer agent.  

(c)  DIVIDENDS.

The amount of quarterly dividends paid with respect to Clorox 
Common Stock during the past two fiscal years appears under 
"Quarterly Data," page 38 of the Annual Report, incorporated herein 
by this reference.

ITEM 6.  SELECTED FINANCIAL DATA

This information appears under "Financial Summary," pages 36 and 
37 of the Annual Report, incorporated herein by this reference. 

ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL 
CONDITION AND RESULTS OF OPERATION

This information appears under "Management's Discussion and 
Analysis," pages 22 and 23 of the Annual Report, incorporated 
herein by this reference.  

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

These statements and data appear on pages 24 through 35 and 38 
of the Annual Report, incorporated herein by this reference.

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON 
ACCOUNTING AND FINANCIAL DISCLOSURE

None.

PART III

ITEM l0.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

Information regarding each nominee for election as a director, 
including those who are executive officers of the Company, 
appears under "Nominees for Election as Directors" of the 
definitive Proxy Statement of the Company, which will be 
filed with the United States Securities and Exchange Commission 
within 120 days after the end of the registrant's fiscal year 
ended June 30, 1996 ("Proxy Statement"), incorporated herein 
by this reference.

Pursuant to Instruction 3 to Item 401(b) of Regulation S-K, 
information regarding the executive officers of the 
registrant is reported in Part I of this Report.

The information required by Item 405 of Regulation S-K appears 
under "Section 16(a) Beneficial Ownership Reporting Compliance" 
of the Proxy Statement, incorporated herein by this reference.

ITEM 11.  EXECUTIVE COMPENSATION

The information required by Item 402 of Regulation S-K appears 
under "Organization of the Board of Directors," "Employee 
Benefits and Management Compensation Committee Report on 
Compensation," "Summary Compensation Table," "Options and 
Stock Appreciation Rights," "Long-Term Incentive Plans," 
"Comparative Stock Performance," and "Pension Benefits" of 
the Proxy Statement, all incorporated herein by this reference.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND 
MANAGEMENT

(a)  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS.

Information concerning the only entity or person known to 
the Company to be the beneficial owner of more than 5% of 
its Common Stock appears under "Beneficial Ownership of 
Voting Securities" of the Proxy Statement, incorporated 
herein by this reference.

(b)  SECURITY OWNERSHIP OF MANAGEMENT.

Information concerning the beneficial ownership of the 
Company's Common Stock by each nominee for election as 
a director appears under "Nominees for Election as 
Directors" of the Proxy Statement and by all directors 
and executive officers as a group appears under 
"Beneficial Ownership of Voting Securities" of the 
Proxy Statement, both incorporated herein by this 
reference.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Information concerning transactions with directors, 
nominees for election as directors, management and the 
beneficial owner of more than 5% of the Company's 
Common Stock appears under "Beneficial Ownership of 
Voting Securities" of the Proxy Statement, incorporated 
herein by this reference. 

PART IV


<TABLE>
<CAPTION>


ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND 
REPORTS ON FORM 8-K
 
<S>   <C> <C><C>                                                                                 <C>
(a)(1)    Financial Statements:                                                                  Page 

      Financial Statements and Independent Auditors' Report                                      Copy
      included in the Annual Report, incorporated herein by this                                 Included
      reference:

          Statements of Consolidated Earnings for the years
          ended June 30, 1996, l995 and l994

          Consolidated Balance Sheets, June 30, 1996 and l995

          Statements of Consolidated Stockholders' Equity for
          the years ended June 30, 1996, l995 and l994

          Statements of Consolidated Cash Flows for the years
          ended June 30, 1996, l995 and l994

          Notes to Consolidated Financial Statements

          Independent Auditors' Report

          Quarterly Data

   (2)    Financial Statement Schedules have been omitted because of the absence of conditions under which
          they are required, or because the information is shown elsewhere in this Form 10-K. 

   (3)    Executive Compensation Plans and Arrangements:

          Stock Option Plan (1977), amended 10/16/80, 7/21/82, 6/21/83, 
          10/19/83 and 11/17/93 (Exhibit 10(i) to Annual Report on Form 10-K
          for the year ended June 30, 1994) 

          Long-Term Compensation Program dated October 21, 1987, 
          amended 11/17/93 (Exhibit 10(ii) to Annual Report on Form 10-K
          for the year ended June 30, 1994) 

          Officer Employment Agreement (form) (filed as Exhibit 10(xi) to this Annual Report 
          on Form 10-K for the year ended June 30, 1996)

          Officer Change of Control Employment Agreement (form) (filed as Exhibit 10(xii) to this
          Annual Report on Form 10-K for the year ended June 30, 1996)

          Supplemental Executive Retirement Plan dated July 17, 1991 (Exhibit 10(x)
          to Annual Report on Form 10-K for the year ended June 30, 1993)

          Non-Qualified Deferred Compensation Plan (filed as Exhibit 10(xiii) to this Annual 
          Report on Form 10-K for the year ended June 30, 1996)

          The Clorox Company 1995 Performance Unit Plan filed as Exhibit 10(xiv) to this 
          Annual Report on Form 10-K for the year ended June 30, 1996)

          The Clorox Company 1996 Stock Incentive Plan (filed as Exhibit 10(xv) to this Annual
          Report on Form 10-K for the year ended June 30, 1996)

          The Clorox Company 1996 Executive Incentive Compensation Plan (filed as Exhibit
          10(xvi) to this Annual Report on Form 10-K for the year ended June 30, 1996);

(b)  Current Reports on Form 8-K during the fourth quarter of fiscal year 1996:

          None.

(c)  Exhibits:

          Index to Exhibits follows.

(d)  (Not applicable)

                                          Index to Exhibits
                                          -----------------

   (2)    (Not applicable)

   (3)  (i)  Certificate of Incorporation dated October 22, 1986 (filed as Exhibit (3)(i) to Annual Report on Form 10-K 
             for the year ended June 30, 1987, incorporated herein by this reference)
       (ii)  Bylaws dated November 18, 1992 (restated) (filed as Exhibit 3(ii) to Quarterly Report on Form 10-Q for the 
             quarter ended December 31, 1992, incorporated herein by this reference)
   
   (4)  (i)  Form of Indenture between the Company and Wachovia Bank & Trust Company, N.A. as Trustee, regarding 
             $200,000,000 in 8.8% Notes due 2001 (filed as Exhibit 4 to Registration Statement on Form S-3 No. 33-4083 
             dated May 24, 1991, incorporated herein by this reference)
       (ii)  Prospectus Supplement (to Prospectus dated July 9, 1991) giving terms of the Indenture referenced in 
             Exhibit 4 (i) above  (filed on July 18, 1991, supplementing the Registration Statement on Form S-3 No. 33-4083 
             dated May 24, 1991, and incorporated herein by this reference)

   (9)    (Not applicable)

  (10)    Material contracts:

        (i)  Stock Option Plan (1977) (Amended l0/l6/80, 7/2l/82, 6/2l/83, l0/l9/83, 9/18/85, 11/20/85, 7/15/87 and 
             11/17/93) (filed as Exhibit 10(i) to Annual Report on Form 10-K for the year ended June 30, 1994, 
             incorporated herein by this reference)
       (ii)  Long-Term Compensation Program dated October 21, 1987 (filed as Exhibit 10(ii) to Annual Report on 
             Form 10-K for the year ended June 30, 1994, incorporated herein by this reference)
      (iii)  Agreement between Henkel KGaA and the Company dated June l8, l981 (filed as Exhibit (l0)(v) to Form 8 
             dated August 11, l983, incorporated herein by this reference)
       (iv)  Agreement between Henkel GmbH (now Henkel KGaA) and the Company dated July 3l, l974 (filed as
             Exhibit (l0)(vi) to Form 8 dated August 11, l983, incorporated herein by this reference)
        (v)  Agreement between Henkel KGaA and the Company dated November l6, 1981 (filed as Exhibit (l0)(vii) to 
             Form 8 dated August 11, l983, incorporated herein by this reference)
       (vi)  Agreement between Henkel KGaA and the Company dated July 16, 1986 (filed as Exhibit B to Current Report 
             on Form 8-K for March 19, 1987, incorporated herein by this reference)       
      (vii)  Agreement between Henkel KGaA and the Company dated March 18, 1987 (filed as Exhibit A to Current Report 
             on Form 8-K for March 19, 1987, incorporated herein by this reference)
     (viii)  Agreement between Henkel KGaA and the Company dated January 16, 1992 (filed as Exhibit 10(xi) to Annual Report 
             on Form 10-K for the year ended June 30, 1992, incorporated herein by this reference)
       (ix)  Supplemental Executive Retirement Plan dated July 17, 1991 (filed as Exhibit 10(x) to Annual Report on Form 
             10-K for the year ended June 30, 1993, incorporated herein by this reference)
        (x)  1993 Directors' Stock Option Plan dated November 17, 1993 (filed as Exhibit 10(xi) to Annual Report on  
             Form 10-K for the year ended June 30, 1994, incorporated herein by this reference)
       (xi)  Officer Employment Agreement (form) (filed as Exhibit 10(xi) to this Annual Report on Form 10-K for the 
             year ended June 30, 1996)
      (xii)  Officer Change of Control Employment Agreement (form) (filed as Exhibit 10(xii) to this Annual Report on 
             Form 10-K for the year ended June 30, 1996)
     (xiii)  Non-Qualified Deferred Compensation Plan (filed as Exhibit 10(xiii) to this Annual Report on Form 10-K for 
             the year ended June 30, 1996)
      (xiv)  The Clorox Company 1995 Performance Unit Plan  (filed as Exhibit 10(xiv) to this 
             Annual Report on Form 10-K for the year ended June 30, 1996)
       (xv)  The Clorox Company 1996 Stock Incentive Plan (filed as Exhibit 10(xv) to this Annual
             Report on Form 10-K for the year ended June 30, 1996)
      (xvi)  The Clorox Company 1996 Executive Incentive Compensation Plan (filed as 
              Exhibit 10(xvi) to this Annual Report on Form 10-K for the year ended June 30, 1996) 

  (11)    (Not applicable)

  (12)    (Not applicable)

  (13)    1996 Annual Report to Stockholders, following Exhibit 10(xvi) of this Form 10-K

  (16)    (Not applicable)

  (l8)    (Not applicable)

  (21)    Subsidiaries of the registrant, following Exhibit 13 of this Form 10-K 

  (22)    (Not applicable)

  (23)    Independent Auditors' Consent, following Exhibit 21 of this Form 10-K

  (24)    Power of Attorney (see page 15 )

  (27)    Financial Data Schedule, following Exhibit 23 of this Form 10-K


</TABLE>



SIGNATURES


KNOW ALL MEN BY THESE PRESENTS, that each person whose 
signature appears below constitutes and appoints 
Edward A. Cutter and Henry J. Salvo, Jr., jointly and 
severally, attorneys-in-fact and agents, with full power 
of substitution, for him in any and all capacities to 
sign any and all amendments to this Form 10-K, and to 
file the same and all exhibits thereto, and other 
documents in connection therewith, with the Securities 
and Exchange Commission, hereby ratifying and confirming all 
that each of said attorneys-in-fact and agents, and his or 
their substitute or substitutes, may lawfully do or cause to 
be done by virtue hereof.

Pursuant to the requirements of Section l3 or l5(d) of the 
Securities Exchange Act of l934, the registrant has duly 
caused this report to be signed on its behalf by the 
undersigned, thereunto duly authorized.

                                         THE CLOROX COMPANY   
Date:  September 18, 1996                By: /s/G. C. Sullivan 
                                            --------------------
                                            G. C. Sullivan, 
                                            Chairman of the Board
                                            and Chief Executive
                                            Officer 


Pursuant to the requirements of the Securities Exchange Act of 
l934, this report has been signed below by the following persons 
on behalf of the registrant and in the capacities and on the 
dates indicated.


<TABLE>
<CAPTION>


Signature                                   Title                                       Date 
- -----------------------          ----------------------------------               --------------------------
<S>                              <C>                                              <C>

/s/G.C. Sullivan                 Chairman of the Board & Director                 September 18, 1996 
- -----------------------
G. C. Sullivan                    (Chief Executive Officer)

/s/W. F. Ausfahl                 Group Vice President & Director                  September 18, 1996 
- -----------------------
W. F. Ausfahl                     (Principal Financial Officer)

/s/D. Boggan, Jr.                Director                                         September 18, 1996 
- -----------------------
D. Boggan, Jr. 

/s/J. W. Collins                 Director                                         September 18, 1996 
- -----------------------
J. W. Collins
                                                               (signatures continue)  

                                 Director                                         September 18, 1996   
- -----------------------
U. Fairchild

                                 Director                                         September 18, 1996 
- -----------------------
J. Manchot

/s/D. O. Morton                  Director                                         September 18, 1996    
- -----------------------
D. O. Morton

/s/K. Morwind                    Director                                         September 18, 1996 
- -----------------------
K. Morwind

/s/E. L. Scarff                  Director                                         September 18, 1996 
- -----------------------
E. L. Scarff
 
/s/L. R. Scott                   Director                                         September 18, 1996 
- -----------------------
L. R. Scott

/s/F. N. Shumway                 Director                                         September 18, 1996 
- -----------------------
F. N. Shumway

/s/J. A. Vohs                    Director                                         September 18, 1996 
- -----------------------
J. A. Vohs

/s/C. A. Wolfe                   Director                                         September 18, 1996 
- -----------------------
C. A. Wolfe

/s/H. J. Salvo, Jr.              Vice President-Controller                        September 18, 1996 
- -----------------------           (Principal Accounting Officer)
H. J. Salvo, Jr.


</TABLE> 


MANAGEMENT'S DISCUSSION AND ANALYSIS OF OPERATIONS

Results of Operations

Continuing operations again achieved record unit volume in 1996, after
record years in 1995 and 1994. The gain in 1996 volume was principally due
to: acquisition activity in Latin America; record volumes for Pine-Sol,
Clorox toilet bowl cleaner, Clorox liquid bleach, Clorox Clean-Up cleaners,
Tilex products, Kingsford charcoal briquets, and the Brita water filtration
business in the United States; and the effects of the 1995 Brita Canada and
the Black Flag insecticide acquisitions. These were partially offset by
lower volumes in our food business. The gain in 1995 volume was principally
due to a full year's ownership of the S.O.S business, which was acquired in
mid 1994, growth in the Brita water filtration business in the United
States, and record volumes for Combat insecticides, Clorox liquid bleach,
Clorox Clean-Up dilutable cleaner, Tilex soap scum remover, Clorox toilet
bowl cleaner, Professional Strength Formula 409 cleaner, Pine-Sol cleaner,
and the Kingsford line of charcoal briquets.

Net sales increased 12% in 1996 following increases of 8% in 1995 and 12%
in 1994. This year's growth was driven primarily by the volume increases
and the acquisitions mentioned above.

Cost of products sold was 45% of net sales in 1996, 1995, and 1994.
Research and development (R&D) expense was up slightly over 1995. New
product activity continued at a high level for the third consecutive year
and reflects efficiencies achieved in the R&D function to bring new products
to market faster and at lower overall costs. R&D activities are anticipated
to continue at current levels as a percent of sales. We expect to continue
to shorten development times and further improve cost efficiencies while
maintaining a high level of new product activity in 1997.

Selling, delivery, and administration expenses increased 12% over 1995 and
remained constant as a percentage of net sales. The increase is principally
attributable to the strategic growth of our international business where
we have increased our overhead infrastructure through acquisitions or
through expanding our marketing activities in Latin America, the Caribbean,
Canada, the Pacific Rim, and Central Europe. In addition, we incurred
transition costs related to the implementation of our manufacturing
strategy, and our new Customer Interface project that we believe will
improve customer service. We continue to focus on improving our cost
structure and anticipate continued spending during 1997 on our
International infrastructure and the Customer Interface initiative.

Advertising expense increased 5% over 1995 and includes a shift in emphasis
away from consumer sales promotions, i.e., couponing, to media advertising,
which increased at a rate faster than sales. This follows a trend started
in 1995 when marketing expense increased 3% over 1994.
Interest expense, the majority of which relates to long-term financing,
increased by $13,168,000 in 1996 and $6,696,000 in 1995 due to additional
borrowings to finance acquisitions and our share-repurchase program.

Effective tax rates were 40.0%, 40.6%, and 41.3% in 1996, 1995, and 1994,
respectively. The decrease in 1995 was principally due to the effecting
1994 of the retroactive 1% increase in the federal statutory tax rate that
was reflected in 1994 earnings.

Earnings per share from continuing operations increased $.50 in 1996 over
1995, a 13% improvement, and $.43 in 1995, also a 13% improvement over
1994, both of which were driven by the volume growth described above and
shares repurchased in 1996, 1995, and 1994 under the share-repurchase
program. Net earnings per share decreased in 1995 from 1994 due to the
inclusion in 1994 of $.59 earnings per share from discontinued
operations.

Foreign Operations

Foreign net sales were $302,575,000 and represented 14% of total company
sales in 1996. This was up significantly from 1995 and 1994 when foreign
sales represented only 9% and 7%, respectively, of total Company sales.
This growth comes primarily from volume associated with acquisitions made
in the last three years, principally in Latin America. Foreign pre-tax
earnings in 1996 were $14,525,000 and have grown from $5,989,000 in 1994.
Earnings levels in these years reflect investment spending on our
international infrastructure and the cost of integrating these operations
into our mode of business. Our stated strategy has been to grow our
International business to 20% of total Company net sales by the turn of the
century. Commensurate with the growth in sales, identifiable assets have
grown to $613,375,000 in 1996 from $191,468,000 in 1994 primarily due to
acquisitions of existing businesses abroad.

Financial Position and Liquidity

Cash provided by continuing operations was a record $406,665,000 in 1996
and resulted from record earnings and our continued focus on efficient
utilization of resources driven by the Clorox Value Measure (CVM) economic
value measurement system implemented in 1993. CVM increased 20% in 1996
over 1995. The 1995 increase in CVM was 26%, which followed the two
previous years' increases of 18%. Inventory levels are up over last year
due to acquisitions in 1996 and 1995. Both short-term and long-term debt
increased over the prior year principally to fund a portion of 1996
investing activities and the stock repurchase program.

At June 30, 1996, we had available a $350,000,000 credit agreement with a
syndication of banks that expires on May 31, 2000.
During 1996, we invested $165,231,000 in new businesses. Foreign
acquisitions included the Poett San Juan home products business in
Argentina, the largest business acquired, and the Electroquimicas Unidos
S.A.C.I. bleach business in Chile. Domestically, acquisitions included the
Black Flag line of insecticides and the Lestoil brand of home cleaning
products.

During 1995, $97,651,000 was invested in new businesses, all of which were
outside the United States. The largest single investment was Brita
International Holdings, Inc., of Canada. On January 1, 1994, the S.O.S
products business was acquired for $116,488,000. Also during 1994,
additional foreign investments of $25,949,000 were made.

Dividends paid in 1996 were $110,447,000 or $2.12 per share. In July 1996,
we announced a 9.4% increase in the quarterly dividend rate to $.58 from
$.53 per share for a new annual rate of $2.32.

In 1996, 1995, and 1994, cash flow from operations has exceeded cash needs
for capital expenditures, dividends, and scheduled debt service. We believe
that cash flows from operations, supplemented if necessary by financing
expected to be available from external sources, will provide sufficient
liquidity for the foreseeable future. However, depending upon conditions
in the financial markets and other factors, the Company may from time to
time consider the issuance of debt or other securities, the proceeds of
which would be used to finance acquisitions, to refinance debt, or for
other general corporate purposes. Proceeds from the sale of discontinued
operations generated cash of $159,293,000 in 1994.

We recently completed a stock repurchase program authorized in July 1995 by
our Board of Directors. During 1996, 1,266,906 shares were repurchased at a
cost of $98,112,000. During 1995, we completed a stock repurchase program
initiated in 1989 in which 5,000,000 shares were repurchased. Reacquired
shares are held as treasury shares and are available for reissuance for
corporate uses.

In order to manage the impact of interest rate movements on interest
expense and interest income, we have approved the use of interest rate
derivative instruments, such as interest rate swaps. These instruments have
the effect of converting fixed rate interest to floating, or floating to
fixed. Conditions under which derivatives can be used are set forth in a
Company Policy Statement. They include a restriction on the amount of
such activity to a designated portion of existing debt, a limit on the
term of any derivative transaction, and a specific prohibition of the use
of any leveraged instrument. Other derivative instruments used to hedge
assets and anticipated transactions include foreign currency contracts.

We are committed to an ongoing program of comprehensive, long-term
environmental assessment of our facilities. This program is implemented by
the Company's Department of Health, Safety and Environment, with guidance
from legal counsel. During each facility assessment, compliance with
applicable environmental laws and regulations is evaluated and the facility
is reviewed in an effort to identify possible future environmental
liabilities. Although not material, at June 30, 1996 and 1995, expected
costs have been accrued for the probable future costs of environmental
liabilities without offset for expected insurance recoveries or discounting
for present value.


INDEPENDENT AUDITOR'S REPORT

The Stockholders and Board of Directors of The Clorox Company:

We have audited the accompanying consolidated balance sheets of The Clorox
Company and its subsidiaries (the companies) as of June 30, 1996 and 1995,
and the related statements of consolidated earnings, consolidated
stockholders' equity and consolidated cash flows for the years ended June
30, 1996, 1995, and 1994. These financial statements are the responsibility
of the companies' management. Our responsibility is to express an opinion
on these financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to
obtain reasonable assurance about whether the financial statements are
free of material misstatement. An audit includes examining, on a test
basis, evidence supporting the amounts and disclosures in the financial
statements. An audit also includes assessing the accounting principles used
and significant estimates made by management, as well as evaluating the
overall financial statement presentation. We believe that our audits provide
a reasonable basis for our opinion.

In our opinion, such consolidated financial statements present fairly, in
all material respects, the financial position of the companies at June 30,
1996 and 1995, and the results of their operations and their cash flows for
the years ended June 30, 1996, 1995, and 1994 in conformity with generally
accepted accounting principles.

/S/ DELOITTE & TOUCHE LLP
Deloitte & Touche LLP

Oakland, California August 8, 1996



CONSOLIDATED FINANCIAL STATEMENTS

<TABLE>
<CAPTION>


Years ended June 30 (in thousands, except per-share amounts)     1996            1995           1994

<S>                                                         <C>            <C>            <C>
Net Sales                                                   $2,217,843     $1,984,170     $1,836,949

- --------------------------------------------------------------------------------------------------------
Costs and Expenses
     Cost of products sold                                   1,007,200        892,172        820,434
     Selling, delivery and administration                      464,767        416,392        359,360
     Advertising                                               285,015        271,730        286,666
     Research and development                                   45,821         44,819         44,558
     Interest expense                                           38,288         25,120         18,424
     Other (income) expense, net                                 6,365         (3,957)           874
- --------------------------------------------------------------------------------------------------------
          Total costs and expenses                           1,847,456      1,646,276      1,530,316
- --------------------------------------------------------------------------------------------------------
Earnings Before Income Taxes                                   370,387        337,894        306,633
Income Taxes                                                   148,295        137,062        126,640
- --------------------------------------------------------------------------------------------------------
Earnings from Continuing Operations                            222,092        200,832        179,993
Earnings from Discontinued Operations                             -              -            32,064
- --------------------------------------------------------------------------------------------------------
Net Earnings                                                 $ 222,092     $  200,832     $  212,057
========================================================================================================
Earnings per Common Share
     Continuing operations                                   $    4.28     $     3.78     $     3.35
     Discontinued operations                                       -              -             0.59
- --------------------------------------------------------------------------------------------------------
     Net Earnings                                            $    4.28     $     3.78     $     3.94
========================================================================================================
Weighted Average Shares Outstanding                             51,935         53,147         53,800
========================================================================================================

See notes to consolidated financial statements.

</TABLE>
<PAGE>




CONSOLIDATED BALANCE SHEETS

<TABLE>
<CAPTION>

Years ended June 30 (in thousands, except shares and per-share amounts)                      1996             1995

<S>                                                                                    <C>              <C>
Assets
Current Assets
     Cash and short-term investments                                                   $   90,828       $  137,330
     Accounts receivable, less allowance                                                  315,106          311,868
     Inventories                                                                          138,848          121,095
     Prepaid expenses                                                                      18,076           18,543
     Deferred income taxes                                                                 10,987           11,495
- ---------------------------------------------------------------------------------------------------------------------
          Total current assets                                                            573,845          600,331
- ---------------------------------------------------------------------------------------------------------------------
Property, Plant and Equipment - Net                                                       551,437          524,972
- ---------------------------------------------------------------------------------------------------------------------
Brands, Trademarks, Patents and Other Intangibles - Net                                   704,669          592,792
- ---------------------------------------------------------------------------------------------------------------------
Investments in Affiliates                                                                  99,033           96,385
- ---------------------------------------------------------------------------------------------------------------------
Other Assets                                                                              249,910           92,192
- ---------------------------------------------------------------------------------------------------------------------
Total                                                                                  $2,178,894       $1,906,672
=====================================================================================================================

Liabilities and Stockholders' Equity

Current Liabilities
     Accounts payable                                                                  $  155,366       $  122,763
     Accrued liabilities                                                                  266,192          234,595
     Short-term debt                                                                      192,683          115,303
     Income taxes payable                                                                   9,354            6,283
     Current maturities of long-term debt                                                     291              379
- ---------------------------------------------------------------------------------------------------------------------
          Total current liabilities                                                       623,886          479,323
- ---------------------------------------------------------------------------------------------------------------------
Long-term Debt                                                                            356,267          253,079
- ---------------------------------------------------------------------------------------------------------------------
Other Obligations                                                                         117,505           85,129
- ---------------------------------------------------------------------------------------------------------------------
Deferred Income Taxes                                                                     148,408          145,228
- ---------------------------------------------------------------------------------------------------------------------
Stockholders' Equity
     Common stock - authorized, 175,000,000 shares, $1 par value                           55,422           55,422
     Additional paid-in capital                                                           111,782          108,347
     Retained earnings                                                                  1,078,789          971,380
     Treasury shares, at cost                                                            (268,652)        (168,217)
     Cumulative translation adjustments and other                                         (44,513)         (23,019)
=====================================================================================================================
          Stockholders' equity                                                            932,828          943,913
- ---------------------------------------------------------------------------------------------------------------------
Total                                                                                  $2,178,894        $1,906,672
=====================================================================================================================

See notes to consolidated financial statements.

</TABLE>
<PAGE>

STATEMENTS OF CONSOLIDATED STOCKHOLDERS' EQUITY

<TABLE>
<CAPTION>


                                                                                                               
                                                                                                                cumulative
(in thousands, except shares                    common stock   additional                     treasury shares  translation
and per-share amounts)                  --------------------      paid-in     retained     ------------------  adjustments
                                            shares    amount      capital     earnings     shares      amount    and other
==========================================================================================================================
<S>                                     <C>         <C>          <C>        <C>        <C>          <C>          <C>

Balance, June 30, 1993                  55,422,297   $55,422     $105,483   $  762,162   (572,155)  $ (23,357)   $(20,416)
     Net earnings                                                              212,057     
     Dividends   ($1.80 per share)                                             (97,095)     
     Employee stock plans and other                                 1,071         (292)   405,414      16,121
     Treasury stock acquired                                                           (1,883,300)    (99,910)      
     Translation adjustments                                                                                       (1,829)
- --------------------------------------------------------------------------------------------------------------------------


Balance, June 30, 1994                  55,422,297    55,422      106,554      876,832 (2,050,041)   (107,146)    (22,245)
     Net earnings                                                              200,832     
     Dividends ($1.92 per share)                                              (102,272)     
     Employee stock plans and other                                 1,793       (4,012)   355,211      17,199      (1,187)
     Treasury stock acquired                                                           (1,325,485)    (78,270)      
     Translation adjustments                                                                                          413
- --------------------------------------------------------------------------------------------------------------------------


Balance, June 30, 1995                  55,422,297    55,422      108,347      971,380 (3,020,315)   (168,217)    (23,019)
     Net earnings                                                              222,092
     Dividends ($2.12 per share)                                              (110,447)
     Employee stock plans and other                                 3,435       (4,236)   362,750      14,936      (9,949)
     Treasury stock acquired                                                           (1,266,906)    (98,112)
     Put option obligations                         (240,000)     (17,259)
     Translation adjustments                                                                                      (11,545)
     
- --------------------------------------------------------------------------------------------------------------------------
Balance, June 30, 1996                  55,422,297   $55,422     $111,782   $1,078,789 (4,164,471)  $(268,652)   $(44,513)

See notes to consolidated financial statements.

</TABLE>
<PAGE>


STATEMENTS OF CONSOLIDATED CASH FLOWS

<TABLE>
<CAPTION>

Years ended June 30 (in thousands)                                               1996             1995            1994

<S>                                                                         <C>              <C>             <C>
Operations
      Earnings from continuing operations                                   $ 222,092        $ 200,832       $ 179,993
      Adjustments to reconcile to net cash provided by
        continuing operations:
               Depreciation and amortization                                  116,534          103,866          94,120
               Deferred income taxes                                            2,020           15,386          15,985
               Other                                                           16,057            7,498          25,985
               Effects of changes in:
                    Accounts receivable                                        27,447          (58,314)        (18,299)
                    Inventories                                                (5,132)         (11,723)          5,691
                    Prepaid expenses                                            7,653           (1,892)          2,355
                    Accounts payable                                           17,890           21,771          13,485
                    Accrued liabilities                                         2,561           15,630          (8,134)
                    Income taxes payable                                         (457)          (2,205)        (12,741)
- ------------------------------------------------------------------------------------------------------------------------
                    Net cash provided by continuing operations                406,665          290,849         298,440
                    Net cash (used for) discontinued operations                  -                -            (31,658)
- ------------------------------------------------------------------------------------------------------------------------
                    Net cash provided by operations                           406,665          290,849         266,782
- ------------------------------------------------------------------------------------------------------------------------
Investing Activities
      Property, plant and equipment                                           (84,804)         (62,911)        (56,627)
      Net proceeds from sales of businesses                                      -                -            159,293
      Businesses purchased                                                   (165,231)         (97,651)       (142,437)
      Disposal of property, plant and equipment                                 2,671            8,707          11,264
      Other                                                                   (47,312)         (23,299)        (22,046)
- ------------------------------------------------------------------------------------------------------------------------
                    Net cash used for investment                             (294,676)        (175,154)        (50,553)
- ------------------------------------------------------------------------------------------------------------------------
Financing Activities
      Long-term borrowings                                                    110,000           47,298          13,000
      Long-term debt repayments                                               (14,732)          (2,806)           (741)
      Forward purchase financing agreements                                  (110,045)         (31,138)            -
      Short-term borrowings, net                                               50,763           62,115           3,430
      Cash dividends                                                         (110,447)        (102,272)        (97,095)
      Treasury stock acquired                                                  (98,112)         (78,270)        (99,910)
      Employee stock plans and other                                            14,082           10,786           9,845
- ------------------------------------------------------------------------------------------------------------------------
                    Net cash used for financing                               (158,491)         (94,287)       (171,471)
- ------------------------------------------------------------------------------------------------------------------------
Net (decrease) increase in cash and short-term investments                     (46,502)          21,408          44,758
Cash and short-term investments:
      Beginning of year                                                        137,330          115,922          71,164
- ------------------------------------------------------------------------------------------------------------------------
      End of year                                                             $ 90,828        $ 137,330       $ 115,922
========================================================================================================================
Cash Paid For
      Interest (net of amounts capitalized)                                   $ 36,576        $  25,479       $  18,267
      Income taxes                                                             116,799          106,821         128,210

Noncash Transactions
      Liabilities arising from businesses purchased                           $ 75,690        $  25,047       $   7,200
========================================================================================================================

See notes to consolidated financial statements.

</TABLE>
<PAGE>



NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


Note 1   Significant Accounting Policies

Nature of Operations and Principles of Consolidation
The Company is principally engaged in the production and marketing
of nondurable consumer products to grocery stores, mass merchandisers
and other retail outlets.  The consolidated financial statements 
include the statements of the Company and its majority-owned and 
controlled subsidiaries. All significant intercompany transactions 
and accounts are eliminated in consolidation.


Accounting Estimates
The preparation of consolidated financial statements
in conformity with generally accepted accounting principles requires
management to make estimates and assumptions that affect reported amounts
and related disclosures. Actual results could differ from estimates and
assumptions made.

Short-term Investments   
Short-term investments consist of money market and
other high-quality instruments with an initial maturity of three months or
less and are stated at cost, which approximates market value.

Inventories   
Inventories are stated at the lower of cost or market. Cost
of the majority of inventories is determined on the last-in, first-out
(LIFO) method. Cost of the remainder of the inventories is determined
generally on the first-in, first-out (FIFO) method.

Property, Plant and Equipment   
Property, plant and equipment are stated at
cost. Depreciation is calculated by the straight-line method over the
estimated useful lives of the depreciable assets.

Brands, Trademarks, Patents and Other Intangibles   
Brands, trademarks, patents and other intangible assets arising from 
transactions after October 30, 1970 are amortized over their estimated 
useful lives up to a maximum of 40 years. Carrying values are reviewed 
periodically and a determination of impairment is made based on 
estimates of future cash flows, undiscounted and without interest 
charges.  

Investments in Affiliates   
The Company holds minority investments in
foreign entities which are accounted for under the equity method. The most
significant investment is a 20 percent equity ownership in Henkel Iberica,
S.A. of Spain.

Forward Purchase Financing Agreements I
n connection with the financing of
acquisitions in Argentina in 1996 and the Brita water filtration systems
business in Canada in 1995, the Company entered into forward purchase
agreements with third parties whereby the Company has purchased preferred
stock of certain of its foreign subsidiaries for future delivery from
third parties who have the right to acquire the preferred stock according
to the terms of certain subscription agreements. The differences between
the purchase prices and the third party subscription prices are being
accreted on a straight-line basis over the terms of the agreements.
Income Taxes   The Company uses the liability method to account for income
taxes, in accordance with Statement of Financial Accounting Standards
(SFAS) No. 109, "Accounting for Income Taxes."

Foreign Currency Translation   
The local currency is primarily the
functional currency for the Company's foreign operations. Assets
and liabilities are translated using the exchange rates in effect at the
balance sheet date. Income and expenses are translated at the average
exchange rates during the year. Translation gains and losses, and the
effects of exchange rate changes on transactions designated as hedges of
net foreign investments, are reported in stockholders' equity. Transaction
gains and losses and foreign currency gains and losses where the U.S.
dollar is the functional currency are included in net earnings.

Earnings per Common Share   
Earnings per common share are computed by
dividing net earnings by the weighted average number of common shares
outstanding during each year. The potential dilution from the exercise of
stock options is not material.

Major Customer   
Sales to the Company's largest customer, Wal-Mart Stores,
Inc. and its affiliates, were 14%, 13%, and 12% of consolidated net sales in
1996, 1995, and 1994, respectively.

Derivative Financial Instruments   
The use of financial instruments is
limited to purposes other than trading and includes management of interest
rate movements (interest rate swaps), and foreign currency exposure
(forward contracts) related to supply contracts, accounts receivable and
net investments in foreign subsidiaries. Both categories of financial
instruments are treated as off-balance sheet financial instruments. Gains or
losses on hedges of existing assets are included in the carrying amounts
and are recognized in earnings when those assets are liquidated. Gains or
losses arising from hedges of firm commitments and anticipated
transactions are deferred and recognized in earnings or as an adjustment
of carrying amounts when the hedged transaction occurs. Interest rate swap
agreements are accounted for using the settlement basis of accounting. As
such, no gains or losses are recorded for movements in the swaps' values
during the term of the agreements.


Note 2   Discontinued Operations

The Company sold its bottled water and frozen foods businesses during 1994
for $159,293,000. The sale of these businesses resulted in a net gain of
$31,430,000. Results of discontinued operations are classified separately in
the Statements of Consolidated Earnings and include (in thousands):

                                         1994
Net sales                             $18,700
- -------------------------------------==========
Earnings from operations
      before income taxes             $ 1,043
Income taxes                             (409)
- -----------------------------------------------
Net earnings from
      discontinued operations             634
- -----------------------------------------------
Gain on sale of businesses             42,177
Income taxes                          (10,747)
- -----------------------------------------------
Net gain on sale of businesses         31,430
- -----------------------------------------------
Earnings from discontinued 
     operations                       $32,064
- -------------------------------------==========


Note 3   Acquisitions

Acquisitions in 1996 totaled $165,231,000 and included Black Flag
insecticides, Lestoil cleaner, the Poett San Juan home cleaning products
business in Argentina, and the Electroquimicas Unidas S.A.C.I. bleach
business in Chile. They were each accounted for as purchases and were
funded with cash from operations and debt. Approximately $143,019,000 of
the total acquisition costs have been allocated to brands, trademarks and
other intangibles to be amortized over estimated lives of up to 40 years.
Purchases in 1996 included, at fair value, assets of $97,902,000, and the
assumption of liabilities of $75,690,000.

Acquisitions in 1995 totaled $97,651,000 and were funded from cash from
operations and debt. They included Brita International Holdings, Inc., a
Canadian-based manufacturer and marketer of Brita water filtration systems,
and eight foreign investments, all of which were accounted for as
purchases. Approximately $96,337,000 of the acquisition cost was allocated
to brands, trademarks and other intangibles to be amortized over estimated
lives up to 40 years. Those purchased in 1995 included, at fair value,
assets of $26,361,000 and the assumption of liabilities of $25,047,000.

On January 31, 1994, the Company acquired the S.O.S products business of
Miles, Inc., which was accounted for as a purchase. The acquisition cost of
$116,488,000 included the S.O.S brand of soap pads and other cleaning
products in the United States and Canada, manufacturing facilities, and
certain items of working capital. Approximately $98,850,000 of the purchase
price has been allocated to brands, trademarks and other intangibles to be
amortized over an estimated life of 40 years. The purchase included, at
fair value, current assets of $9,200,000; property, plant and equipment of
$15,600,000; the assumption of current liabilities of $5,300,000, and a
post retirement healthcare liability of $1,900,000. In addition,
acquisitions included various foreign investments of $25,949,000. These
acquisitions were funded from cash from operations and short-term
borrowings.

Operating results of acquired businesses are included in consolidated net
earnings from the date of acquisition.


Note 4   Inventories

The major classes are (in thousands):
                                                      1996         1995
- -----------------------------------------------------------------------
Finished goods and work      in process           $ 82,261     $ 71,102
Raw materials and supplies                          56,587       49,993
- -----------------------------------------------------------------------
     Total                                        $138,848     $121,095
=======================================================================

Had the cost of inventories been determined using the FIFO method,
inventories would have been higher by approximately $13,320,000 at June 30,
1996 and $14,218,000 at June 30, 1995. The LIFO method was used to value
61% of the inventory at June 30, 1996 and 74% at June 30, 1995.


Note 5   Property, Plant and Equipment

The major classes are (in thousands):      
                                                   1996         1995
- --------------------------------------------------------------------
Land and improvements                          $ 63,474     $ 60,083
Buildings                                       274,895      263,509
Machinery and equipment                         577,015      534,660
Construction in progress                         45,897       31,622
- -----------------------------------------------------------------------
     Total                                      961,281       889,874
Less accumulated depreciation                   409,844       364,902
- -----------------------------------------------------------------------
Net                                            $551,437      $524,972
- ----------------------------------------------=========================

Depreciation expense was $72,619,000 in 1996, $66,886,000 in 1995 and
$61,660,000 in 1994.


Note 6   Brands, Trademarks, Patents and Other Intangibles - Net

The major classes are (in thousands):      
                                                   1996         1995
- ------------------------------------------------------------------------
Brands and trademarks                          $722,149     $583,902
Patents and other intangibles                   133,096      129,076
Accumulated amortization                       (150,576)     (120,186)
- -----------------------------------------------------------------------
Net                                            $704,669     $592,792
- ----------------------------------------------=========================

Brands and trademarks include $41,708,000 of continuing value arising from
transactions prior to October 31, 1970.


Note 7  Other Assets

The major components are (in thousands):      
                                                   1996          1995
- ------------------------------------------------------------------------
Forward purchase financing agreements          $146,524       $31,138
Other                                           103,386        61,054
- ------------------------------------------------------------------------
Total                                          $249,910       $92,192
- ----------------------------------------------=========================

The cost to acquire preferred stock of certain foreign subsidiaries
according to terms of forward purchase financing agreements was $141,183,000
and $31,138,000 at June 30, 1996 and 1995, respectively. The difference
between cost and third party subscription price of the preferred stock is
being accreted on a straight-line basis over five years. The amount of
accretion included in other income was $5,341,000 in 1996.


Note 8   Accrued Liabilities

Advertising costs included in accrued liabilities at June 30, 1996 and 1995
were $121,877,000 and $126,268,000, respectively.


Note 9  Short-term Debt

The major components are (in thousands):      
                                            1996         1995
- ---------------------------------------------------------------
Commercial paper                        $167,241     $105,031
Bank loans                                25,442       10,272
- ---------------------------------------------------------------
Net                                     $192,683     $115,303
- ----------------------------------------=======================


Note 10   Long-term Debt

The principal components are (in thousands):
                                                  1996      1995
- -----------------------------------------------------------------
8.8% Non-callable notes
      due August 2001,
      including net unamortized
     premium of $173 and 
     $208, respectively                        $200,173  $200,208

Bank loans due March 2001,
     including accrued unpaid
     interest of $2,325, at fixed
     rates ranging from 6.7% to 7.7%            112,325     -

Other debt                                       44,060    53,250
- -----------------------------------------------------------------
                                                356,558   253,458
Less: current maturities                            291       379
- -----------------------------------------------------------------
Long-term debt                                 $356,267  $253,079
- -----------------------------------------------==================

The Company has a $350,000,000 credit agreement with a syndication of banks
which expires on May 31, 2000. The credit agreement requires maintenance of
a minimum net worth of $704,000,000. At June 30, 1996, the credit agreement
is available for general corporate purposes and for the support of
additional commercial paper issuance.


Note 11     Financial Instruments and Fair Values

In order to manage the impact of interest rate movements, the Company has
entered into six interest rate swap agreements. The transactions
effectively convert a portion of the Company's interest rate exposure on
its 8.8% fixed rate non-callable notes to a floating rate. The effect of the
swap agreements on the 8.8% fixed rate notes reduced interest expense by
$522,000 and $573,000 in 1996 and 1995, respectively, and resulted in
effective borrowing rates of 8.5% in both years. Under the terms of these
agreements, the Company agrees with other parties to exchange, at specified
intervals, the difference between fixed-rate and floating-rate interest
amounts as calculated by reference to agreed upon notional principal
amounts. LIBOR is used as the variable rate index for calculation.

In 1996, the Company entered into a Canadian dollar interest rate swap that
converted a portion of the exposure of floating interest rate Canadian debt
to a fixed rate of 6.3%. This swap agreement resulted in an effective
borrowing rate of 6.9%.

Exposure to counterparty credit risk has been decreased by entering into
these agreements only with major financial institutions that are expected to
fully perform under the terms of the swap agreements.

Notional amounts outstanding and weighted average rates at June 30 are
(in thousands):
                                               1996         1995
- -----------------------------------------------------------------
Received fixed/pay
     floating - notional amounts           $100,000     $100,000
     Weighted average receive rate             6.3%         6.6%
     Weighted average pay rate                 5.9%         6.6%
Pay fixed/received
     floating - notional amounts           $ 75,665     $ 50,000
     Weighted average pay rate                 7.4%         6.3%
     Weighted average receive rate             6.4%         6.6%

Original terms to maturity of these agreements ranged from 71/2 to 73/4
years where fixed rates are received and at June 30, 1996 the remaining
term for these agreements was approximately 5 years. Original terms to
maturity where fixed rates are paid were 13/4 to 2 years and at June 30,
1996 the remaining term for these agreements was approximately 11/2 years.

Foreign currency forward contracts may be used periodically to manage
foreign exchange risks associated with export sales and purchases from
foreign suppliers denominated in foreign currency, net investments in
foreign subsidiaries, and other third party or intercompany foreign
currency obligations. These contracts are entered into with major financial
institutions thereby decreasing the risk of loss. Foreign currency forward
contracts with notional amounts totaling $100,942,000 and $17,937,000 were
outstanding at June 30, 1996 and 1995, respectively.  The 1996 amount
includes $90,000,000 of Argentine peso contracts. The balance of the 1996
amount and the 1995 amount is Canadian dollar denominated contracts. The
majority of contracts outstanding at June 30, 1996 will expire prior to
December 31, 1996.

Fair Values  The Company has used market information for similar
instruments and applied judgement to estimate fair values of financial
instruments. The carrying values of cash and short-term investments,
accounts receivable and payable, and short-term debt approximate fair
values due to their short-term nature. The values of other financial
instruments at June 30 are (in thousands):

                                              1996                1995
- ----------------------------------------------------------------------
                                   book       fair      book      fair
- ----------------------------------------------------------------------
Forward purchase
     financing
     agreements              $  146,524  $ 146,524 $  31,138 $  31,138
Long-term
     debt                      (356,267)  (373,267) (253,079) (275,579)
Foreign exchange
     contracts                     -          (211)     -          426
Interest rate swaps                -        (4,095)     -       (3,539)
=======================================================================


Note 12   Stockholders' Equity

In addition to common stock, the Company is authorized to issue 5,000,000
shares of preferred stock with a par value of $1 per share, none of which
is outstanding. The Company has a stock option plan under which options to
purchase shares of common stock may be granted to key employees. The plan
provides that the option price shall not be less than the fair market value
of the shares on the date of grant and that no portion of the option may be
exercised beyond ten years from that date. Options which are outstanding at
June 30, 1996 become exercisable cumulatively over one, two or three years
from the grant date. At June 30, 1996 no shares were available for the
granting of additional options or other stock compensation awards.

The Company sold 240,000 put options and purchased 240,000 call options
during the second quarter of fiscal year 1996 with various strike prices
(average of $71.91 per share) that expire on various dates through
September 30, 2005. Upon exercise, each put option requires the Company to
purchase, and each call option allows the Company to buy one share of its
common stock at the strike price. The aggregate exercise price of the put
options, $17,259,000, has been classified as other long-term obligations
with a corresponding increase in treasury stock at June 30, 1996.

A summary of changes in common stock options during 1996 and 1995 is:

                                            number
                                         of shares     price per share
- ------------------------------------------------------------------------
Outstanding at
      June 30, 1994                      2,358,120     $13.81 - $63.50
Granted                                    386,897      48.88 -  57.20
Exercised                                 (330,140)     13.81 -  54.63
Cancelled                                  (35,114)     40.50 -  52.94
- ------------------------------------------------------------------------

Outstanding at
      June 30, 1995                      2,379,763      20.00 -  63.50
Granted                                  1,479,019      64.69 -  97.13
Exercised                                 (417,135)     20.00 -  54.63
Cancelled                                  (58,431)     43.75 -  71.75
- ------------------------------------------------------------------------
Outstanding (held
     by 207 optionees)
      at June 30, 1996                   3,383,216     $24.34 - $97.13
========================================================================

Options exercisable at:
     June 30, 1996                       1,424,228
     June 30, 1995                       1,328,838
========================================================================


Note 13   Leases

The Company leases transportation equipment and a limited number of its
manufacturing, warehousing and office facilities. Most leases are classified
as operating leases and will expire over the next five years. Future total
minimum lease payments are $6,759,000, and do not exceed $3,765,000 in any
one year. Rental expense for continuing operations was $9,899,000 in 1996,
$11,424,000 in 1995 and $11,875,000 in 1994.

Space not occupied by the Company in its headquarters building is let to
other tenants under operating leases expiring through 2006. Future total
minimum rentals to be received are $4,637,000 and do not exceed $1,102,000
in any one year.


Note 14   Other Expense (Income), Net

The major components are (in thousands):
                                               1996     1995     1994
- ------------------------------------------------------------------------
Amortization of
      intangibles                           $30,439  $26,582  $23,896
Equity in earnings
      of affiliates                          (9,793)  (4,441)  (5,926)
Interest income                              (8,132)  (7,796)  (5,292)
Royalty income                               (7,622)  (7,110)  (8,850)
Other, net                                    1,473  (11,192)  (2,954)
- ------------------------------------------------------------------------
Total                                       $ 6,365 $ (3,957)  $  874
========================================================================


Note 15   Income Taxes

Income tax expenses are (in thousands):
                                               1996     1995       1994
- ------------------------------------------------------------------------
Current
     Federal                               $109,964  $ 96,44   $ 86,686
     State                                   22,532   19,778     17,562
     Foreign                                 13,779    5,454      3,569
- ------------------------------------------------------------------------
Total current                               146,275  121,676    107,817
- ------------------------------------------------------------------------
Deferred
     Federal                                    778   12,232     16,416
     State                                      709      688      1,173
     Foreign                                    533    2,466      1,234
- ------------------------------------------------------------------------
Total deferred                                2,020   15,386     18,823
- ------------------------------------------------------------------------
Total expense                              $148,295 $137,062   $126,640
========================================================================
Effective income tax rate                     40.0%    40.6%      41.3%




The reconciliation between the Company's effective income tax rate and the
statutory federal income tax rate is as follows:
                                                1996     1995     1994
- ----------------------------------------------------------------------
Federal statutory rate                          35.0%    35.0%    35.0%
State income taxes, net of federal tax
      benefit                                    4.0      3.9      3.9
Taxes on foreign earnings                        1.8      1.5      1.1
Retroactive effect of federal rate increase       -        -       1.0
Other                                            (.8)      .2       .3
- -----------------------------------------------------------------------
Effective income tax rate                       40.0%    40.6%    41.3%
=======================================================================

The net deferred income tax liabilities (assets), both current and
non-current at June 30, result from the tax effects of the following
temporary differences (in thousands):

                                        1996         1995
- -------------------------------------------------------------
Amortization/depreciation           $ 64,605     $ 61,354
Safe harbor lease agreements          26,431       29,401
Unremitted foreign earnings           45,096       45,473
Post employment benefits             (19,143)     (17,712)
Other                                 20,432       15,217
- -------------------------------------------------------------
Net                                 $137,421     $133,733
=============================================================


Note 16   Employee Benefit Plans

Retirement Income Plans   The Company has defined benefit pension plans for
substantially all its domestic employees. Benefits are based on either
employee years of service and compensation or stated dollar amount per year
of service. The Company is the sole contributor to the plans, in amounts
deemed necessary to provide benefits and to the extent deductible for
federal income tax purposes. Assets of the plans consist primarily of
stocks and bonds. The components of pension expense are (in thousands):

                                                    1996     1995     1994
- -----------------------------------------------------------------------------
Service cost - 
     benefits earned 
     in current year                            $  6,238  $ 6,944  $ 5,970
Interest on projected benefit obligation           9,343    8,913    7,753
Return on plan assets:
     Actual gain                                 (25,026) (19,347)  (2,762)
     Deferral of the
           actual gain
           in excess of
           (less than) the
           assumed rate
           of 8.75% in
           1996 and 8% in
           1995 and 1994                          12,831    9,702   (6,029)
Other gains,
     including
     amortization 
     over 15 years of 
     the net pension 
     transition asset 
     at July 1, 1985                              (1,075)    (701)    (790)
- -----------------------------------------------------------------------------

Total pension expense                           $  2,311  $ 5,511  $ 4,142
=============================================================================

The plans' funded status at June 30 are as follows (in thousands):
                                                     1996       1995
- ---------------------------------------------------------------------
Actuarial present value of
     the accumulated benefit
     obligation, including
     vested benefits of $106,508
     in 1996 and $95,410
     in 1995                                      $110,435   $101,580
Plans' assets at market value                      164,080    141,385
Projected benefit obligation, 
    determined using a 
    discount rate of 8% and
    including the effect of an 
    assumed annual increase 
    in future compensation 
    levels of 4.5% in 1996 and 1995                129,721    124,119
- ----------------------------------------------------------------------
Excess of plans' assets over 
    pension obligation                              34,359     17,266
Less deferrals:





Remaining unamortized 
    balance of net pension 
    transition asset at  
    July 1, 1985                                    (7,044)    (8,691)
Prior service cost                                  (2,049)     4,734
Other net (gains) losses                            (5,157)     6,072
- -----------------------------------------------------------------------
Accrued pension asset included in other assets    $ 20,109     19,381
=======================================================================

The Company has defined contribution plans for most of its domestic
employees not covered by collective bargaining agreements, to which it has
contributed through June 30, 1995 based on its earnings or participants'
contributions. Effective July 1, 1995, the Company's contribution is based
on the Clorox Value Measure economic value measurement system, defined as
net operating earnings after tax less a capital charge for net assets
employed. The Company also participates in multi-employer pension plans for
certain of its hourly-paid production employees and contributes to those
plans based on collective bargaining agreements. The aggregate cost of the
defined contribution and multi-employer pension plans was $17,006,000 in
1996, $12,427,000 in 1995 and $12,753,000 in 1994.

Retirement Health Care   The Company provides certain health care benefits
for employees who meet age, participation and length of service
requirements at retirement. The plans pay stated percentages of covered
expenses after annual deductibles have been met. Benefits paid take into
consideration payments by Medicare. The plans are not prefunded and the
Company has the right to modify or terminate certain of these plans.

Postretirement health care expense consists of the following (in thousands):
                                                      1996      1995     1994
- -----------------------------------------------------------------------------
Service cost - 
     benefits earned 
     in the current year                            $2,738    $2,643   $2,823
Interest on
     projected benefit obligation                    3,365     3,041    2,881
- -----------------------------------------------------------------------------
Total postretirement health care expense            $6,103    $5,684   $5,704
=============================================================================

Benefits paid were $1,306,000, $1,191,000 and $1,058,000 in fiscal years
1996, 1995, and 1994, respectively.




The accumulated postretirement benefit obligation (APBO) includes the
following at June 30 (in thousands):
                                           1996        1995
- -----------------------------------------------------------
Retirees                                $11,892     $12,086
Active employees                         35,770      31,109
Deferral of net gains                     5,755       5,425
- -----------------------------------------------------------

Total unfunded accrued
      benefit obligation included
      in other obligations              $53,417     $48,620
===========================================================

The assumed health care cost trend rate used in measuring the APBO was
10.5% for 1996, gradually declining to 5.5% over the next 8 years.
Change sin these rates can have a significant effect on amounts reported. A
one percentage point increase in the trend rates would increase the June
30, 1996 accumulated postretirement benefit obligation by $8,674,000 and
increase 1996 expense by $1,351,000. The discount rate used to determine
the APBO was 8%.


Note 17   Industry Segment Information

The Company's operations are predominately in the nondurable consumer
products industry and include the manufacture and marketing of products
through grocery and other retail stores. Operations include those in the
United States and foreign countries. Foreign operations are principally in
Latin American countries, which include Argentina, Brazil, Mexico and
Chile. Earnings before income taxes for Domestic and Foreign operations
represent operating profits, while corporate pretax earnings and identifiable
assets include interest income and expense and other non-allocable items of
earnings, all cash, marketable securities, forward purchase financing
agreements, and the Corporate headquarters facility. Financial information
by geographic area for 1996, 1995, and 1994 is summarized at the right (in
thousands):

                                              1996        1995        1994
- --------------------------------------------------------------------------
Net sales
          Domestic                      $1,915,268  $1,802,993  $1,713,152
          Foreign                          302,575     181,177     123,797
- --------------------------------------------------------------------------
Net                                     $2,217,843  $1,984,170  $1,836,949
==========================================================================
Earnings
      (losses) before income taxes
          Domestic                      $  442,694  $  412,627  $  375,698
          Foreign                           14,525       5,709       5,989
          Corporate                        (86,832)    (80,442)    (75,054)
- --------------------------------------------------------------------------
Total                                   $  370,387  $  337,894  $  306,633
==========================================================================
Identifiable assets
          Domestic                      $1,131,760  $1,183,058  $1,206,937
          Foreign                          613,375     370,515     191,468
          Corporate                        433,759     353,099     299,164
- --------------------------------------------------------------------------
Total                                   $2,178,894  $1,906,672  $1,697,569
==========================================================================


Note 18   Contingent Liabilities

The Company is subject to various lawsuits and claims arising out of its
businesses which relate to contracts, environmental issues, product
liability, patent and trademark matters, taxes and other issues. In the
opinion of management, after consultation with counsel, the disposition of
these matters will not have a material adverse effect, individually or in
the aggregate, on the Company's financial position, results of operations,
or liquidity.



RESPONSIBILITY FOR CONSOLIDATED FINANCIAL STATEMENTS

The management of the Company is responsible for the integrity and
objectivity of the financial statements included in this Annual Report. In
fulfilling this responsibility, management maintains an effective system of
internal accounting controls and supports a comprehensive internal audit
program.

The Board of Directors has an Audit Committee consisting of independent
directors. The Audit Committee meets regularly with management, internal
auditors and Deloitte & Touche LLP, independent auditors. Deloitte & Touche
LLP and the internal auditors have full authority to meet with the Audit
Committee, either with or without management representatives present.

Deloitte & Touche LLP have completed their audit of the accompanying
consolidated financial statements. Their report appears on page 24.



FINANCIAL SUMMARY

<TABLE>
<CAPTION>


Years ended June 30
 (in thousands,
 except per-share data)     1996       1995       1994       1993       1992       1991       1990        1989       1988      1987
====================================================================================================================================
<S>                   <C>        <C>        <C>        <C>        <C>        <C>        <C>         <C>        <C>         <C>
Operations
     Net sales        $2,217,843 $1,984,170 $1,836,949 $1,634,171 $1,547,057 $1,468,370 $1,309,019  $1,199,293 $1,033,747  $934,985
- ------------------------------------------------------------------------------------------------------------------------------------
     Percent change         11.8        8.0       12.4        5.6        5.4       12.2        9.1        16.0       10.6       4.6
- ------------------------------------------------------------------------------------------------------------------------------------
     Cost of products
      sold             1,007,200    892,172    820,434    724,753    678,504    672,405    601,322     548,434    450,5277   422,149
     Operating
      expenses           795,603    732,941    690,584    613,061    612,074    677,468(d) 498,084     458,085     396,910   356,065
     Other                44,653     21,163     19,298     21,172     17,382     21,315    (30,755)    (28,189)    (10,897) (17,588)
- ------------------------------------------------------------------------------------------------------------------------------------
     Total costs and
      expenses         1,847,456  1,646,276  1,530,316  1,358,986  1,307,960  1,371,188  1,068,651     978,330     836,540  760,626
- ------------------------------------------------------------------------------------------------------------------------------------
     Earnings before
      income taxes       370,387    337,894    306,633    275,185    239,097     97,182    240,368     220,963     197,207  174,359
     Income taxes        148,295    137,062    126,640    107,267     97,903     37,361     87,456      79,718      73,460   75,394
- ------------------------------------------------------------------------------------------------------------------------------------
     Earnings from 
      continuing
      operations         222,092    200,832    179,993    167,918    141,194     59,821    152,912     141,245     123,747  98,965
     Earnings (losses)
      from discontinued
      operations            -          -        32,064(a)    (867)   (23,429)(b) (7,075)       714     (17,101)(e)   8,823   5,934
     Cumulative effect of 
      accounting
      change                -          -          -          -       (19,061)(c)   -          -           -           -       -
- -----------------------------------------------------------------------------------------------------------------------------------
     Net earnings     $  222,092 $  200,832 $  212,057 $  167,051 $   98,704 $   52,746 $  153,626  $  124,144 $   132,570 $104,899
===================================================================================================================================
     Percent change, 
      continuing
      operations           10.6       11.6        7.2       18.9      136.0      (60.9)       8.3        14.1        25.0     14.3

Common Stock
     Weighted average 
      shares 
      outstanding(f)      51,935     53,147     53,800     54,698     54,366     54,063     54,873      55,333      55,127   54,652
     Earnings (losses)
      per common share:
        Earnings from 
         continuing 
         operations   $     4.28 $     3.78 $     3.35 $     3.07 $    2.60  $  1.11(d)$     2.79   $     2.55 $      2.26 $  1.82
        Earnings (losses)
         from
         discontinued
         operations         -           -         0.59(a)   (0.02)    (0.43)(b)  (0.13)      0.01       (0.31)(e)    0.16     0.11
        Cumulative effect
         of accounting 
         change             -           -          -          -       (0.35)(c)    -          -           -           -        -
- ------------------------------------------------------------------------------------------------------------------------------------
     Net earnings     $     4.28 $     3.78 $     3.94 $     3.05 $    1.82  $    0.98 $     2.80   $     2.24 $      2.42 $   1.93
====================================================================================================================================
     Dividends        $     2.12 $     1.92 $     1.80 $     1.71 $    1.59  $    1.47 $     1.29   $     1.09 $      0.92 $   0.79
     Stockholders' 
      equity at end
      of year              18.20      18.01      17.04      16.03     14.92      14.47      15.00        14.19       13.19    11.51

Other Data
     Continuing operations
       Working capital
       (deficiency)   $  (50,041)$  121,008 $  128,443 $  160,208 $ (25,322) $ 115,626 $  151,602   $  265,569 $   145,780 $225,596
       Property, plant 
        and equipment - 
        net              551,437    524,972    532,600    538,101   508,629    441,794    441,681      348,526     312,068  207,712
       Property
       additions          84,804     62,911     56,627     72,141   114,353     89,009    134,099       66,551     135,702   48,630
       Long-term debt    356,267    253,079    216,088    204,000    203,627    405,341     5,807        5,192      20,739   24,513
       Percent return on
        net sales           10.0       10.1        9.8       10.3        9.1        4.1      11.7         11.8        12.0     10.6
     Current ratio            .9        1.3        1.3        1.4        0.9        1.3       1.7          1.9         1.5      2.3
     Total assets      2,178,894  1,906,672  1,697,569  1,649,230  1,589,993  1,656,872 1,124,147    1,189,894   1,121,232  911,097
     Stockholders'
      equity             932,828    943,913    909,417    879,294     813,741   784,276   810,514      786,176     712,854  616,447
     Percent return on
      average 
      stockholders' 
      equity                23.8       21.7       24.2       19.8        12.3       6.4      19.1         16.4        19.9     18.0
====================================================================================================================================

</TABLE>

(a) Includes net gain on the sale of discontinued business of $31,430 or
    $.58 per share.
(b) Includes special charges for the revaluation of certain intangible assets.
(c) Nonrecurring charge to recognize the accumulated postretirement health
    benefit obligation at July 1, 1991, resulting from the adoption of
    SFAS No. 106. Operating results preceding 1992 were not restated for the
    adoption of this new standard.
(d) Includes a charge for restructuring of $125,250 or $1.45 per share.
(e) Includes net loss on the disposal of Olympic HomeCare Products of
    $20,000, or $.36 per share.
(f) Weighted average shares outstanding and earnings per share from 1987
    through 1989 assume full dilution from a note converted during 1989.

<PAGE>

QUARTERLY DATA

<TABLE>
<CAPTION>

(in thousands, except per-share amounts)     1st quarter     2nd quarter     3rd quarter     4th quarter         year
======================================================================================================================
<S>                                             <C>             <C>             <C>            <C>         <C> 

Year Ended June 30, 1996
     Net Sales                                  $518,486        $466,789        $560,091       $672,477    $2,217,843
     Cost of Products Sold                       231,333         213,171         255,570        307,126     1,007,200
     Net Earnings                                 58,779          37,911          59,599         65,803       222,092

Per Common Share
     Net Earnings                               $   1.12        $   0.73        $   1.15       $   1.28    $     4.28
     Dividends                                      0.53            0.53            0.53           0.53          2.12
     Market Price (NYSE)
          High                                    73 3/8          79 1/4          89 3/8         89 1/8        89 3/8
          Low                                     60 7/8          69 1/4          70 1/4         78 3/8        60 7/8
          Year end                                                                                             88 5/8

Price/earnings ratio, year end                                                                                     21


Year Ended June 30, 1995
     Net Sales                                  $476,367        $414,454        $499,060       $594,289    $1,984,170
     Cost of Products Sold                       210,134         183,963         225,997        272,078       892,172
     Net Earnings                                 53,181          34,095          54,034         59,522       200,832

Per Common Share
     Net Earnings                               $   1.00        $   0.64        $   1.02       $   1.13    $     3.78
     Dividends                                      0.48            0.48            0.48           0.48          1.92
     Market Price (NYSE)
          High                                    52 3/4          59 1/2          62 3/8         65 3/4        65 3/4
          Low                                     47 3/4          51 1/4          55 1/4             56        47 3/4
          Year end                                                                                             65 1/4

Price/earnings ratio, year end                                                                                     17
========================================================================================================================
</TABLE>




THE COMPANY'S PRINCIPAL RETAIL BRANDS, PRODUCTS AND MARKETS

United States

Laundry Additives:

Clorox           Regular, fresh scent, lemon fresh and floral
                 fresh liquid bleach
Clorox 2         Regular and lemon fresh dry and liquid  
                 color-safe bleaches
Stain Out        Soil and stain remover, liquid and spray
- -------------------------------------------------------------------------

Home Cleaning:

Clorox Toilet
 Bowl            Toilet bowl cleanser and automatic
                 toilet bowl cleaner
Clorox Clean-Up  Dilutable household cleaner, spray
                 cleaner and gel
Formula 409      All-purpose spray cleaner, regular, professional strength,
                 and fresh scent glass & surface cleaner
Lestoil          Heavy duty cleaner
Liquid-Plumr     Drain opener, regular and professional strength; buildup
                 remover; and septic system treatment
Pine-Sol         Dilutable cleaner, regular and lemon scent;  professional 
                 strength; spray cleaner
Soft Scrub       Mild abrasive liquid cleanser: regular, lemon, 
                 with bleach, and gel
S.O.S            Steel wool soap pads: regular, lemon scent and juniors; 
                 scrubber sponges
Tackle           Household cleaner disinfectant
Tilex            Instant mildew remover, soap scum remover
Tuffy            Mesh scrubber
- -------------------------------------------------------------------------

Charcoal:

BBQ Bag          Single-use, lightable bag of charcoal briquets
Kingsford        Charcoal briquets, charcoal briquets with 
                 mesquite and charcoal lighter
Match Light      Instant lighting charcoal briquets
- -------------------------------------------------------------------------

Insecticides:

Black Flag       Insecticides: ant and roach, flying insect and 
                 other aerosols; Roach Motel; room fogger
Combat           Insecticides: ant and roach bait stations; 
                 SuperBait roach bait stations; ant granules and stakes; 
                 roach gel; ant and roach aerosols and foggers
Holiday          Insecticide: room fogger
- -------------------------------------------------------------------------

Cat Litter:

Control          Cat litter
Fresh Step       Cat litter
Fresh Step Scoop Scoopable cat litter
- -------------------------------------------------------------------------

Dressings & Sauces:

Hidden Valley    Bottled salad dressing, dry salad dressing
                 and party dip mixes; bottled fat-free salad dressing;
                 ready-to-eat dips
Hidden Valley
 Salad Crispins  Seasoned mini-croutons
K.C. Masterpiece Barbecue sauce
Kitchen Bouquet  Browning and seasoning sauce and gravy aid
- -------------------------------------------------------------------------

Brita            Water filtration systems

=========================================================================

Professional Products

Clorox           Germicidal bleach
Clorox           Toilet bowl cleanser
Clorox           Quat sanitizer and disinfectant
Clorox Clean-Up  Dilutable cleaner



Combat           Insecticides
Formula 409      All-purpose cleaner, glass & surface cleaner, and heavy
                 duty degreaser
Hidden Valley    Salad dressings
K.C. Masterpiece Barbecue sauce
Kitchen Bouquet  Browning and seasoning sauce and gravy aid
Liquid-Plumr     Drain opener
Maxforce         Professional insecticides: ant and roach baits; 
                 roach gel; ant granules
Pine-Sol         Dilutable cleaner
S.O.S            Pot & pan detergent, steel wool soap pads
Tilex            Instant mildew remover, soap scum remover

=========================================================================

International Markets, excluding export

Argentina
Brazil
Canada
Chile
Colombia
Costa Rica
Czech Republic
Dominican Republic
Egypt
Hong Kong
Hungary
Japan
Malaysia
Mexico
Panama
People's Republic of China
Peru
Poland
Puerto Rico
Republic of Korea
Romania
Saudi Arabia/Gulf States
Singapore
Slovak Republic
Spain
Taiwan
Thailand
Uruguay
Venezuela
Yemen Arab Republic


<TABLE>
<CAPTION>


EXHIBIT 21
(to Form 10-K)
THE CLOROX COMPANY
SUBSIDIARIES OF THE REGISTRANT 
(100% owned unless otherwise indicated)



Subsidiaries                                                           Jurisdiction of Incorporation
- ---------------                                                        -----------------------------
<S>                                                                    <C>

1109346 Ontario Ltd.                                                   Canada

American Sanitary Company S.A.                                         Costa Rica

American Sanitary                                                      Cayman Islands
 Company (Overseas) Inc. (51%) 

Amesco Ltd. (49%)                                                      Cayman Islands

Brita America Inc.                                                     Nevada

Brita (Canada) Inc.                                                    Canada

Brita Ltd. (50%)                                                       Canada

The Brita Products Company                                             Delaware

Brita (South America) Inc. (50%)                                       Canada

Camello Cayman Co.                                                     Cayman Islands

Ciaba Acquisition S.A.                                                 Argentina

Ciaba Holdings S.A.                                                    Argentina

Clorox Argentina S.A. (90%)                                            Argentina

Clorox (Barbados) Inc.                                                 Barbados

Clorox do Brasil Ltda.                                                 Brasil

The Clorox Company of Canada, Ltd.                                     Canada

Clorox (Cayman Islands) Ltd.                                           Cayman Islands

Clorox Chile S.A.                                                      Chile

The Clorox China Company                                               Delaware

Clorox Export Company, Inc.                                            Barbados

Clorox (Far East) Ltd.                                                 Hong Kong

The Clorox (Guangzhou) Company Ltd. (95%)                              People's Republic of China

The Clorox International Company                                       Delaware

Clorox Korea Ltd.                                                      Korea

Clorox (Malaysia) Industries Sdn. Bhd.                                 Malaysia

Clorox (Malaysia) Sdn. Bhd.                                            Malaysia

Clorox de Mexico, S.A. de C.V.                                         Mexico

Clorox del Pacifico S.A. (80%)                                         Peru

Clorox de Panama S.A.                                                  Panama

Clorox del Peru S.A.                                                   Peru

Clorox Products Manufacturing Company                                  Delaware

The Clorox Professional Products Company                               Delaware

The Clorox Company of Puerto Rico                                      Delaware

The Clorox Sales Company                                               Delaware

Clorox Services Company                                                Delaware

The Clorox South Asia Company                                          Delaware

Clorox Uruguay S.A.                                                    Uruguay

CLX Realty Co.                                                         Delaware

Corporacion Clorox de Venezuela, S.A.                                  Venezuela

EcuaClorox S.A.                                                        Ecuador

Electroquimicas Unidas S.A.C.I.                                        Chile

Henkel Iberica, S.A. (20%)                                             Spain

The Household Cleaning Products                                        Egypt
   Company of Egypt, Ltd. (49%)

The HV Food Products  Company                                          Delaware

HV Manufacturing Company                                               Delaware

Kaflex S.A.                                                            Argentina

Kingsford Charcoal of Canada, Ltd.                                     Canada

The Kingsford Products Company                                         Delaware

Marpla Forestal S.A.                                                   Argentina

The Mexco Company                                                      Delaware

Mohammed Ali Abudawood and                                             Saudi Arabia
  Company for Industry (30%)

National Cleaning Products                                             Saudi Arabia
  Company Limited (30%)

Papelara Mar del Plata, S.A..I. y C.                                   Argentina

PMP Acquisition S.A.                                                   Argentina

Poett San Juan S.A.                                                    Argentina

Productos Del Hogar, C. por A. (49%)                                   Dominican Republic

Rocha Color S.A.                                                       Uruguay

Tecnoclor, S.A. (60%)                                                  Colombia

United Cleaning Products Mfg. Co. Ltd. (33%)                           Yemen Arab Republic

Yuhan-Clorox Co., Ltd. (50%)                                           Korea



</TABLE>


DELOITTE & TOUCHE LLP

(LOGO)

50 Fremont St.
San Francisco, CA 94105-2230
Telephone (415) 247-4000
Facsimile (415) 247-4329


EXHIBIT 23



INDEPENDENT AUDITORS' CONSENT


We consent to the incorporation by reference in The Clorox Company
Registration Statements No. 33-4083 on Form S-3, and Nos. 33-41131,
33-41277, 2-88106 (Post-Effective Amendment No. 2), 33-24582, 
33-56565 and 33-56563 on Form S-8 of our report dated 
August 8, 1996 incorporated by reference in this Annual Report
on Form 10-K of The Clorox Company for the year ended June 30, 1996.




/s/ Deloitte & Touche LLP


September 26, 1996




Deloitte Touche Tohmatsu International


<TABLE> <S> <C>


<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION FROM THE FINANCIAL
STATEMENTS OF THE CLOROX COMPANY FOR THE FISCAL YEAR ENDED JUNE 30, 1996, AS
PRESENTED IN THE CLOROX COMPANY'S FORM 10-K FOR SUCH PERIOD, AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          JUN-30-1996
<PERIOD-START>                             JUL-01-1995
<PERIOD-END>                               JUN-30-1996
<CASH>                                           48897
<SECURITIES>                                     41931
<RECEIVABLES>                                   316627
<ALLOWANCES>                                      1521
<INVENTORY>                                     138848
<CURRENT-ASSETS>                                573845
<PP&E>                                          961281
<DEPRECIATION>                                  409844
<TOTAL-ASSETS>                                 2178894
<CURRENT-LIABILITIES>                           623886
<BONDS>                                         356267
                                0
                                          0
<COMMON>                                         55422
<OTHER-SE>                                      877406
<TOTAL-LIABILITY-AND-EQUITY>                   2178894
<SALES>                                        2217843
<TOTAL-REVENUES>                               2217843
<CGS>                                          1007200
<TOTAL-COSTS>                                  1802803
<OTHER-EXPENSES>                                  6365
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               38288
<INCOME-PRETAX>                                 370387
<INCOME-TAX>                                    148295
<INCOME-CONTINUING>                             222092
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    222092
<EPS-PRIMARY>                                     4.28
<EPS-DILUTED>                                        0
        


</TABLE>



EMPLOYMENT AGREEMENT



          THIS AMENDED AND RESTATED AGREEMENT, effective       ,
is between THE CLOROX COMPANY, a Delaware corporation 
(the "Company"), and               (the "Executive") and 
replaces a prior agreement with the same effective date.


RECITAL

          The Company and the Executive want to enter a 
written agreement concerning the terms of the Executive's 
employment with the Company and the terms of the termination 
of that employment.


TERMS OF AGREEMENT

1.     Term of Employment.

     (a)     Basic Term.  The term of this Agreement shall commence 
on the effective date of this Agreement and end upon the earliest
of (i) the         anniversary thereof (the "Term Date"), as, and 
to the extent, extended under Section 1 (b), (ii) the date upon 
which the Executive's employment is terminated in accordance with 
Section 4, and (iii) the first day of the month following the 
Executive's 65th birthday.

     (b)     Extension of Term.  Subject to Section 1(a)(iii) and  
to Section 4, the Term Date will be automatically extended from 
the inception of this Agreement until the Company gives the Executive 
written notice that automatic extension has ceased and that this 
Agreement is to be terminated on the Term Date as extended to that
 point.  The Company's right not to extend the Agreement shall be
 with or without cause, and the Company's exercise of its right not 
to extend the Agreement will not necessarily terminate the Executive's 
employment with the Company.

2.     Position, Duties, Responsibilities.

     (a)     Position.  The Company agrees to continue the Executive 
in its employ, and the Executive agrees to continue employment with 
the Company subject to the terms and conditions of this Agreement.  
The Executive shall devote his best efforts and the equivalent of full 
time employment to the performance of the services customarily 
incident to the Executive's current office and to such other 
services as may be reasonably requested by the Board.  The 
Company shall retain full direction and control of the means 
and methods by which the Executive performs the above services 
and of the place(s) at which such services are to be rendered.

     (b)     Other Activities.  Excluding any periods of vacation 
and sick leave to which the Executive is entitled, the Executive 
agrees to devote reasonable attention and time during normal hours 
to the business and affairs of the Company, and to the extent 
necessary to discharge the responsibilities assigned to the 
Executive hereunder, to use the Executive's reasonable best 
efforts to perform faithfully and efficiently such responsibilities.  
It shall not be a violation of this Agreement for the Executive 
to (A) serve on corporate, civic or charitable boards or 
committees, (B) deliver lectures, fulfill speaking 
engagements or teach at educational institutions on a 
part-time basis not to exceed five hours per week in 
the aggregate and (C) manage personal investments, so 
long as such activities do not significantly interfere
 with the performance of the Executive's responsibilities 
as an employee of the Company in accordance with this 
Agreement.  It is expressly understood and agreed that 
to the extent that any such activities have been 
conducted by the Executive prior to the Effective Date, 
the continued conduct of such activities (or the conduct 
of activities similar in nature and scope thereto) 
subsequent to the Effective Date shall not thereafter 
be deemed to interfere with the performance of the 
Executive's responsibilities to the Company.

3.     Salary; Incentive Compensation; Benefits; Expenses.

     a)     Salary.  In consideration of the services to 
be rendered hereunder, including, without limitation, 
services to any Affiliated Company, the Executive shall
 be paid an annual base salary ("Annual Base Salary") 
beginning at the level being paid on the effective date, 
payable at the times and pursuant to the procedures 
regularly established, and as they may be amended, by 
the Company during the course of this Agreement.  The 
Annual Base Salary shall be reviewed periodically in 
accordance with the Company's regular administrative 
practice for adjusting salaries of Executive Officers 
(the Chairman of the Board, the President and all Vice 
Presidents).  The Company may reduce the Executive's 
salary only if the salaries of other Executive Officers 
of the Company are at the same time being similarly 
adjusted and if the percentage reduction in the Executive's 
salary does not exceed that of the other Executive Officers.

     (b)     Management Incentive Compensation Plan; 
Long Term Compensation Program.  The Executive shall be 
entitled to participate in the Company's Management 
Incentive Compensation Plan (the "MIC Plan") and 1987 
Long Term Compensation Program and any later Long Term 
Compensation Program which is primarily based on Company 
stock (the "LTC Programs") in accordance with the Company's 
practice for administering the MIC Plan and the LTC Program
 with respect to Executive Officers, unless the Company 
suspends or terminates the MIC Plan or the LTC Program, 
or both.

     (c)     Benefits.  As he becomes eligible therefor, 
the Company shall provide the Executive with the right to 
participate in and to receive benefits from all present 
and future welfare benefit plans, practices, policies 
and programs (including without limitation, medical, 
prescription drugs, dental, disability, salary continuance, 
employee life, group life, accidental death and travel 
accident insurance plans and programs), all incentive 
savings and retirement plans, practices and programs, 
including without limitation the Supplemental Executive 
Retirement Plan (the "SERP"), and all similar benefits, 
made available generally to Executive Officers of the 
Company.  The Executive shall be entitled to annual vacation 
as determined in accordance with Company policy which shall
 be taken with the prior approval of the Company.  The amount 
and extent of benefits to which Executive is entitled shall be 
governed by each specific benefit plan, as it may be amended 
from time to time.  The Executive shall also be entitled to 
the death and disability benefits described in Section 4.  
The Company may suspend or terminate any benefit plan 
described in this Section 3(c).

     (d)     Expenses.  The Company shall reimburse the 
Executive for reasonable travel and other business expenses 
incurred by the Executive in the performance of his duties 
hereunder in accordance with the Company's general policies, 
as they may be amended from time to time during the course 
of this Agreement.

4.     Termination of Employment.

     (a)     By Death.  The Executive's employment shall 
terminate automatically upon his death.  The Company shall 
pay to the Executive's beneficiaries or estate, as 
appropriate, the salary to which he is entitled pursuant 
to Section 3 (a) through the end of the month in which 
death occurs.  The Company shall also pay the Executive's 
beneficiaries or estate, as appropriate, a pro rata portion 
(through the date of death) of the Executive's target MIC 
Plan award for the fiscal year of his death.  After the 
payments called for in this Section 4(a) are made,  the  
Company's  obligations hereunder shall terminate.  This 
Section shall not affect entitlement of the Executive's 
estate or beneficiaries to death benefits under any benefit 
plan of the Company.

     (b)     By Disability.  Should the Executive begin to 
receive benefits under the Company's Long Term Disability 
Plan, the Executive's employment may terminate at the Company's 
option.  If the Company so elects, the Company shall pay the 
salary to which the Executive is entitled pursuant to 
Section 3(a) through the date of termination, and in lieu 
of any MIC Plan award under Section 3(b) for the fiscal 
year in which termination occurs, the Company shall pay 
the Executive a pro rata portion (through the termination date) 
of the Executive's target MIC Plan award for the fiscal 
year of the termination.  Thereafter the Company's obligations 
hereunder shall terminate.

     (c)     By Company For Cause.  The Company may terminate 
the Executive's employment for Cause (as defined below) at 
any time without notice and without liability.  The Company 
shall pay the Executive the salary to which he is entitled 
pursuant to Section 3(a) through the end of the day upon 
which termination occurs, and thereafter the Company's 
obligations hereunder shall terminate. The Executive shall 
not be entitled to any MIC Plan award pursuant to Section 3(b) 
for the fiscal year in which termination occurs.  Termination 
shall be for Cause if:

          (i)  the Executive willfully neglects significant 
duties he is required to perform or willfully violates material 
Company policy, and, after being warned in writing, continues 
to neglect such duties or continues to violate the specified 
Company policy;

          (ii)  the Executive commits a material act of 
dishonesty, fraud, misrepresentation or other act of moral 
turpitude;

            (iii)  the Executive exhibits gross negligence in 
the course of employment; or

             (iv)  the Executive fails to obey a lawful 
direction of the Board of Directors.

     (d)     By the Executive or the Company At Will.

          (i)  Termination by the Company.  The Company may, 
at any time, terminate the Executive's employment without 
Cause.  If the Company does so, the severance payment provisions 
of Section 6 shall apply and the Company shall have no 
additional liability.  The Executive hereby agrees that the 
Company may dismiss him under this Section 4(d)(i) without 
regard (A) to any general or specific policies (whether written 
or oral) of the Company relating to the employment or 
termination of its employees, or (B) to any statements made to 
the Executive, whether made orally or contained in any document, 
pertaining to the Executive's relationship with the Company.  
exercising its right under Section 4(c) to terminate the 
Executive's employment for Cause, and such a termination (
regardless of when made) shall not give rise to damages under 
Section 6.

             (ii)  Termination by the Executive.  The Executive
 may, upon giving 10 business days' written notice to the 
Company, terminate his employment, without liability, for 
any reason.  If the Executive terminates his employment 
pursuant to this Section 4(d)(ii), the Company shall pay  the 
 Executive  the  salary  to which he is entitled pursuant to 
Section 3(a) through the end of the 10 business days notice 
period, and thereafter the Company's obligations hereunder 
shall terminate.  The Executive shall not be entitled to any 
MIC Plan award pursuant to Section 3(b) for the fiscal year 
in which he terminates.

     (e)     Termination Obligations.

          (i)  The Executive hereby acknowledges and agrees 
that all personal property and equipment furnished to or 
prepared by the Executive in the course of or incident to his 
employment, belong to the Company and shall, if physically 
returnable, be promptly returned to the Company upon termination 
of his employment.  "Personal property" includes, without 
limitation, all books, manuals, records, reports, notes, contracts, 
lists, blueprints, and other documents, or materials, or
 copies thereof, and Proprietary Information (as defined below).  
Following termination, the Executive will not retain any written
 or other tangible material containing any Proprietary Information.

          (ii) Upon termination of his employment, the Executive 
shall be deemed to have resigned from all offices and 
directorships then held with the Company or any Affiliated 
Company, and will execute a letter of resignation if requested.

          (iii) The Executive's obligations under Sections 4(e), 
5, 7 and 14 shall survive termination of his employment and the 
expiration of this Agreement.

5.     Post Termination Obligations.

     (a)     Proprietary Information Defined.  "Proprietary 
Information" is all information and any idea in whatever 
form, tangible or intangible, pertaining in any manner to 
the business of the Company or any Affiliated Company, or 
to its clients, consultants, or business associates, unless:  
(i) the information is or becomes publicly known through 
lawful means; (ii) the information was rightfully in the 
Executive's possession or part of his general knowledge 
prior to his employment by the Company; or (iii) the information 
is disclosed to the Executive without confidential or 
proprietary restriction by a third party who rightfully 
possesses the information (without confidential or 
proprietary restriction) and did not learn of it, directly 
or indirectly, from the Company.

     (b)     General Restrictions on Use of Proprietary 
Information.  The Executive agrees to hold all Proprietary 
Information in strict confidence and trust for the sole 
benefit of the Company and not to, directly or indirectly, 
disclose, use, copy, publish, summarize, or remove from 
Company's premises any Proprietary Information (or remove 
from the premises any other property of the Company), 
except (i) during his employment to the extent necessary to
 carry out the Executive's responsibilities under this 
Agreement, and (ii) after termination of his employment as 
specifically authorized in writing by the Board.

     (c)     Non-Solicitation and Non-Raiding.  To 
forestall the disclosure or use of Proprietary Information 
in breach of Section 5(b), and in consideration of this 
Agreement, Executive agrees that for a period of two years 
after termination of his employment, he shall not, for 
himself or any third party, directly or indirectly (i) divert 
or attempt to divert from the Company (or any Affiliated 
Company) any business of any kind in which it is engaged, 
including, without limitation, the solicitation of its 
customers as to products which are directly competitive 
with products sold by the Company at the time of the 
Executive's termination, or interference with any of its 
suppliers or customers, or (ii) solicit for employment 
any person employed by the Company, or by any Affiliated 
Company, during the period of such person's employment 
and for a period of one year after the termination of such 
person's employment with the Company.

     (d)     Contacts with the Press.  Following 
termination, the Executive will continue to abide by the 
Company's policy that prohibits discussing any aspect 
of Company business with representatives  of the press 
without first obtaining the permission of the Company's 
Public Relations Department.

     (e)     Remedies.  Nothing in this Section 5 is 
intended to limit any remedy of the Company under the 
California Uniform Trade Secrets Act (California Civil 
Code Section 3426), or otherwise available under law.

6.     Severance Payments; Requirement of Mitigation; Release.

     (a)     Severance Payments.  The Company and the 
Executive acknowledge that it would be impractical or 
extremely difficult to fix the Executive's actual 
damages in the case of termination at will by the Company 
pursuant to Section 4(d)(i).  Therefore, in the event of 
such a termination and notwithstanding any other provision 
of this Agreement, in exchange for and in consideration of 
Executive's execution and nonrevocation of a General Release 
("Release") in a form substantially equivalent to the 
attached Exhibit, and subject to the mitigation provisions 
of Section 6(b), the Executive shall be entitled to severance 
payments made up of the following components:

          (i)  Salary Component.

               Continuation of salary, at a monthly rate 
equal to the highest monthly base salary rate in effect 
during the twelve month period preceding the termination 
of employment for a period equal to what would be the 
remaining term of this Agreement as determined in Sections 
1(a)(i) or (iii) had the termination not occurred, or 
until the Executive's death if that occurs first (the 
"Severance Payment Period").  Such payments will be made 
on the Company's regular semimonthly payroll dates.

             (ii)  MIC Plan Components.

               (A)  Promptly after termination, the 
Executive will be paid a lump sum amount equal to 75% of 
his target MIC Award for the fiscal year preceding the fiscal 
year in which the termination occurs, prorated to the date 
of termination.

               (B)  In addition, for the Severance 
Payment Period, together with and in addition to each 
payment described in (i) above, the Company shall pay the 
Executive semimonthly an amount equal to one twenty-fourth 
of 75% of the Executive's target MIC Award for the fiscal 
year preceding the fiscal year in which the termination 
occurs, for each year of the Severance Payment Period.

          (iii)  Medical/Dental Plans Component.

               (A)  Continuation for the Severance Payment 
Period on the same basis as an employee of the Company of 
the right to participate in any Medical and/or Dental 
Benefit Plans as and if offered by the Company to its 
salaried employees.  The Executive shall not participate 
in any other Company sponsored welfare benefit plans after 
the termination of employment.

               (B)  In addition, if at the end of the 
Severance Payment Period the Executive will be age 55 or older 
and at least 10 years will have passed since the beginning 
of the Executive's last period of employment with the 
Company, continuation of the right to participate in Medical 
and/or Dental Plans as and if offered to former employees 
whose employment terminated at or after age 55 with ten or 
more years of service on the same terms and conditions as 
for such former employees including premium contributions 
from the Executive as in effect from time to time.  Such 
right to participate shall apply from the time such 
coverage would otherwise terminate pursuant to (iii)(a) 
and shall continue until the Executive attains age 65; 
thereafter the Executive may participate in the Company's 
Retiree Health Plan as and if it may exist from time to 
time in the future, if he would be eligible to participate 
pursuant to the terms of that Plan.

             (iv)  Supplemental Executive Retirement 
Plans Component.

                  Benefit credits and service accruals 
under the SERP will continue during the Severance Payment 
Period, if, at the end of that period and taking into account 
such service accruals the Executive will be age 55 or older 
and will be credited with ten or more years of service under 
the SERP.  During this period, benefit credits shall be 
based on the compensation required to be paid under (i) and 
(ii)(A) and (B), above, without regard to any adjustment 
made pursuant to paragraph 6(b) below.

          (v)  Long Term Compensation Programs Component.

                  (A) If the Executive qualifies for 
continuation of benefit credits and service accruals under 
the SERP pursuant to (iv) above, then for purposes of the 
LTC Programs his termination of employment will be deemed 
to be a Termination of Employment Due to Retirement occurring 
at the end of the Severance Payment Period if the Executive 
irrevocably elects prior to the beginning of the Severance 
Payment Period to begin retirement benefits under the Company's 
Pension Plan and the SERP at the conclusion of the Severance 
Payment Period.  If he does not so elect, all Restricted 
Stock and unvested Stock Options and other LTC Program awards 
which remain at the date of termination will be forfeited 
unless their terms specifically provide to the contrary in 
the event of a termination by the Company other than for 
Cause.  Even in the event such an election is made, any 
incentive stock options which are not exercised within 90 
days of the beginning of the Severance Payment Period will 
convert to non-qualified stock options thereafter.

               (B) If the Executive does not qualify for 
continuation of benefit credits and service accruals under 
the SERP pursuant to (iv) above, or does not make the 
election described in Section 6(a)(v)(A), then for purposes 
of all Plans in the LTC Program, he will be deemed to have
 terminated employment on the day prior to the beginning of 
the Severance Payment Period.  Shares of Restricted Stock, 
any unvested stock options and any Performance Units shall be 
forfeited.

             (vi)  Automobile Component.

                      The Executive shall be entitled to 
purchase the Company-leased automobile, if any, being used 
by the Executive prior to termination at the "buyout amount" 
specified by the vehicle's lessor.

The parties acknowledge that the amounts and benefits provided 
in (i) through (vi) above constitute a reasonable estimate of 
and compensation for any damages the Executive may suffer as t
he result of his termination of employment under this Agreement.

If the Executive does not execute, or having executed, effectively 
revokes the Release, the Company will not be obligated to
provide any benefits or payments of any kind to the Executive.

     (b)     Mitigation Damages.  During the Severance Payment 
Period, the Executive shall make reasonable efforts to secure 
other employment or self-employment opportunities (the 
suitability and acceptability of which shall be in the 
Executive's sole judgment), and at the Company's request 
(which shall not be made more frequently than semi-annually) 
the Executive shall report his efforts to the Company.  
The Executive shall  promptly  and regularly report to 
the Company all earned income, and all medical and dental 
coverage of the type described in (a)(iii) above provided 
or made available to the Executive by a subsequent employer.

          (i)  The Executive's severance payments under 
(a)(i) and (a)(ii)(B) above, shall be reduced by his Earned 
Income during the Severance Payment Period.  "Earned Income" 
refers to wages, salary, fees or other immediately taxable 
compensation for personal services rendered as an employee 
or contractor and to the net before tax earnings from 
self-employment.  The reduction provided for in this 
subsection (i) shall apply only to severance payments due 
from the Company from and after the Executive's receipt of 
such Earned Income.  At the Company's request, the 
Executive will provide the Company with copies of appropriate 
pages of his federal and state income tax returns to verify
 Earned Income amounts, from which pages irrelevant 
material may be redacted.

             (ii)  The Executive's medical and dental 
benefit coverage under 6(a)(iii)(A) and/or (B) shall be 
secondary to medical and/or dental coverage provided to 
the Executive by a subsequent employer and the Executive 
will make every good faith effort to participate in any 
such coverage.  For any period during which the Executive 
does not make such a good faith effort the Executive's 
medical and dental plan coverage under 6(a)(iii)(A) and/or 
(B) shall be completely suspended.  If medical and dental 
benefit coverage ceases to be provided by the subsequent 
employer, Executive may have his 6(a)(iii)(A) and/or (B) 
coverage from the Company become his primary coverage again.

     (c)     Lack of Participation in Qualified Plans.  
Upon termination of employment the Executive shall cease 
to participate in any qualified benefit plan maintained by 
the Company such as the Pension Plan, the Value Sharing 
Plan including the Tax Reduction Investment Plan, and the 
Executive shall also cease to participate in any welfare 
benefit plan maintained by the Company, except as otherwise 
provided in (a)(iii) above or under the terms of such plan.  
No employee or employer contributions will be made to any 
qualified benefit plan based on any bonus paid after after 
the termination of the Executive's employment.

7.      Successors.

     (a)     This Agreement is personal to the Executive 
and without the prior written consent of the Company 
shall not be assignable by the Executive otherwise than 
by will or the laws of descent and distribution.  This 
Agreement shall inure to the benefit of and be enforceable 
by the Executive's legal representatives.

     (b)     This Agreement shall inure to the benefit of 
and be binding upon the Company and its successors and assigns.

     (c)     The Company will require any successor (whether 
direct or indirect, by purchase, merger, consolidation or 
otherwise) to all or substantially all of the business and/or 
assets of the Company to assume expressly and agree to perform 
this Agreement in the same manner and to the same extent that 
the Company would be required to perform it if no such 
succession had taken place.  As used in this Agreement, 
"Company" shall mean the Company as hereinbefore  defined and 
any successor to its business and/or assets as aforesaid which 
assumes and agrees to perform this Agreement by operation of 
law, or otherwise.

8.     Notices.  All notices or other communications required o
r permitted hereunder shall be made in writing and shall be 
deemed to have been duly given if delivered by hand or 
mailed, postage prepaid, by certified or registered mail, 
return receipt requested, and addressed to the Company at:

                      The Clorox Company
                       1221 Broadway
                      Oakland, CA  94612
                    Attn:  General Counsel

or to the Executive at the address written below the 
Executive's signature on the last page of this document.

Notice of change of address shall be effective only 
when done in accordance with this Section.

 9.     Entire Agreement.  Together with the Change of 
Control Agreement effective            between the 
Executive and the Company, the terms of this Agreement are 
intended by the parties to be the final expression of their 
agreement with respect to the employment of Executive by 
the Company and may not be contradicted by evidence of 
any prior or contemporaneous agreement.  The parties 
further intend that this Agreement and said Change of 
Control Agreement shall constitute the complete and 
exclusive statement of their terms and that no extrinsic 
evidence whatsoever may be introduced in any judicial, 
administrative, or other legal proceeding involving either 
Agreement.  The Change of Control Agreement and this 
Agreement supersede any prior Agreements, written or oral, 
between the Company and the Executive concerning the terms 
of his employment.

10.     Amendments; Waivers.  This Agreement may not be 
modified, amended, or terminated except by an instrument 
in writing, signed by the Executive and by a duly 
authorized representative of the Company other than 
Executive.  By an instrument in writing similarly executed, 
either party may waive compliance by the other party with 
any provision of this Agreement that such other party was 
or is obligated to comply with or perform, provided, 
however, that such waiver shall not operate as a waiver 
of, or estoppel with respect to, any other or subsequent 
failure. No failure to exercise and no delay in exercising 
any right, remedy, or power hereunder shall operate as a 
waiver thereof, nor shall any single or partial exercise 
of any right, remedy, or power hereunder preclude any 
other or further exercise thereof or the exercise of any 
other right, remedy, or power provided herein or by law or 
in equity.

11.     Severability; Enforcement.  The invalidity or 
unenforceability of any provision of this Agreement shall 
not affect the validity or enforceability of any other 
provision of this Agreement.

12.     Governing Law.  This Agreement shall be governed 
by and construed in accordance with the laws of the State 
of California, without reference to principles of conflict 
of laws.  The captions of this Agreement are not part of 
the provisions hereof and shall have no force or effect.  
This Agreement may not be amended or modified otherwise 
than by a written agreement executed by the parties hereto 
or their respective successors and legal representatives.

13.     Executive Acknowledgment.  Executive acknowledges 
(a) that he has consulted with or has had the opportunity 
to consult with independent counsel of his own choice 
concerning this Agreement and has  been advised  to do 
so by the Company, and (b) that he has read and 
understands the Agreement, is fully aware of its legal 
effect, and has entered into it freely based on his own 
judgment.

14.     Arbitration.  Any controversy between the Executive, 
his heirs or estate and the Company or any employee of the 
Company, including but not limited to, those involving the 
construction or application of any of the terms, provisions 
or conditions of this Agreement or otherwise arising out 
of or related to this Agreement, shall be settled by 
arbitration before a single arbitrator in accordance with 
the then current commercial arbitration rules of the 
American Arbitration Association, and judgment on the award 
rendered by the arbitrator may be entered by any court 
having jurisdiction thereof.  The location of the arbitration 
shall be San Francisco, California if the Executive's current 
or most recent location of employment with the Company is 
or was located at the Company's Technical Center or General 
Offices.  If it is or was elsewhere, the arbitration shall 
be held at the city nearest to the Executive's last location 
of employment with the Company which has an office of the 
American Arbitration Association.  The arbitrator may in the 
arbitrator's discretion award attorney's fees to the Executive.

15.     Withholdings.  The Company may withhold from any 
amounts payable under this Agreement such Federal, state, 
local or foreign taxes as shall be required to be withheld 
pursuant to any applicable law or regulation.

          The parties have duly executed this Agreement as 
of the effective date which appears at the beginning of 
this Agreement.


THE CLOROX COMPANY
The Company


By:
     --------------------              ---------------------
     E. A. Cutter                             (Executive)
     Its Senior Vice President            
                                       ---------------------
                                              (Address)


CHANGE OF CONTROL
EMPLOYMENT AGREEMENT


          THIS AGREEMENT effective            , is between THE 
CLOROX COMPANY, a Delaware corporation (the "Company") and     
       (the "Executive").

          The Board of Directors of the Company (the "Board"), 
has determined that it is in the best interests of the Company 
and its shareholders to assure that the Company will have the 
continued dedication of the Executive, notwithstanding the 
possibility, threat or occurrence of a Change of Control (as 
defined below) of the Company.  The Board believes it is imperative 
to diminish the inevitable distraction of the Executive by virtue 
of the personal uncertainties and risks created by a pending or 
threatened Change of Control and to encourage the Executive's 
full attention and dedication to the Company currently and in 
the event of any threatened or pending Change of Control, and 
to provide the Executive with compensation and benefits 
arrangements upon a Change of Control which ensure that the 
compensation and benefits expectations of the Executive will 
be satisfied and which are competitive with those of other 
corporations.  Therefore, in order to accomplish these 
objectives, the Board has caused the Company to enter into 
this Agreement.

          NOW, THEREFORE, IT IS AGREED AS FOLLOWS:

          1.  Certain Definitions.

          (a)  The "Effective Date" shall mean the first 
date during the Change of Control Period (as defined in 
Section 1(b)) on which a Change of Control (as defined in 
Section 2) occurs.  Anything in this Agreement to the 
contrary notwithstanding, if a Change of Control occurs 
and if the Executive's employment with the Company is 
terminated prior to the date on which the Change of Control 
occurs, and if it is reasonably demonstrated by the Executive 
that such termination of employment (i) was at the request of 
a third party who has taken steps reasonably calculated to 
effect a Change of Control or (ii) otherwise arose in 
connection with or anticipation of a Change of Control, 
then for all purposes of this Agreement the "Effective 
Date" shall mean the date immediately prior to the date 
of such termination of employment.

          (b)  The "Change of Control Period" shall mean 
the period commencing on the date hereof and ending on 
the       anniversary of the date hereof; provided, however, 
that commencing on the date one year after the date hereof, 
and on  each annual anniversary of such date (such date and 
each annual anniversary thereof shall be hereinafter 
referred to as the "Renewal Date"), unless previously 
terminated, the Change of Control Period shall be 
automatically extended so as to terminate       years from 
such Renewal Date, unless at least 60 days prior to the Renewal
 Date the Company shall give notice to the Executive that the 
Change of Control Period shall not be so extended.

          (c)  "Henkel" shall mean Henkel, KGaA or any 
entity controlled by Henkel KGaA.

          (d)  The "Separation Period" shall mean the period 
from the Date of Termination through the earlier of the first 
day of the month following the Executive's 65th birthday or 
the second anniversary thereof,

          (e)  The "Target Annual Bonus" shall mean the Annual 
Bonus that the Executive would have received for the year in 
which the Date of Termination occurs, if the target goals had 
been achieved.

     2.  Change of Control.  For the purpose of this Agreement, 
a "Change of Control" shall mean:

     (a)  The acquisition by any individual, entity or group 
(within the meaning of Section 13(d)(3) or 14(d)(2) of the 
Securities Exchange Act of 1934, as amended (the "Exchange 
Act")) (a "Person") of beneficial ownership (within the meaning 
of Rule 13d-3 promulgated under the Exchange Act) of 20%, or in 
the case of Henkel KGaA, or any person controlled by it 
("Henkel"), more than the percentage of the Company's issued 
common stock agreed to in paragraph 4(a) of the June 18, 1981 
agreement between the Company and Henkel, as amended, of either 
(i) the then outstanding shares of common stock of the Company 
(the "Outstanding Company Common Stock") or (ii) the combined 
voting power of the then outstanding voting securities of the 
Company entitled to vote generally in the election of directors 
(the "Outstanding Company Voting Securities"); provided, 
however, that for purposes of this subsection (a), the 
following acquisitions shall not constitute a Change of 
Control:  (i) any acquisition directly from the Company, 
(ii) any acquisition by the Company, including any acquisition 
which by reducing the number of shares outstanding, is the 
sole cause for increasing the percentage of shares 
beneficially owned by any such Person or by Henkel to more than 
the applicable percentage set forth above, (iii) any acquisition 
by any employee benefit plan (or related trust) sponsored or 
maintained by the Company or any corporation controlled by the 
Company or (iv) any acquisition by any corporation pursuant to 
a transaction which complies with clauses (i), (ii) and (iii) 
of subsection (c) of this Section 2; or

     (b)  Individuals who, as of the date hereof, constitute 
the Board (the "Incumbent Board") cease for any reason to 
constitute at least a majority of the Board; provided, however, 
that any individual becoming a director subsequent  to the 
date hereof whose election, or nomination for election by the 
Company's shareholders, was approved by a vote of at least a 
majority of the directors then comprising the Incumbent Board, 
and if Henkel is not the acquiring person, any individual 
nominated as a representative of Henkel pursuant to the 
agreement between Henkel and the Company dated July 16, 
1986, shall be considered as though such individual were a 
member of the Incumbent Board, but excluding, for this purpose, 
any such individual whose initial assumption of office occurs 
as a result of an actual or threatened election contest with 
respect to the election or removal of directors or other 
actual or threatened solicitation of proxies or consents by 
or on behalf of a Person other than the Board; or


     (c)  Consummation by the Company of a reorganization, 
merger or consolidation or sale or other disposition of all o
r substantially all of the assets of the Company or the 
acquisition of assets of another corporation (a "Business 
Combination"), in each case, unless, following such Business 
Combination, (i) all or substantially all of the individuals 
and entities who were the beneficial owners, respectively, 
of the Outstanding Company Common Stock and Outstanding 
Company Voting Securities immediately prior to such 
Business Combination beneficially own, directly or indirectly, 
more than 50% of, respectively, the then outstanding shares 
of common stock and the combined voting power of the then 
outstanding voting securities entitled to vote generally 
in the election of directors, as the case may be, of the 
corporation resulting from such Business Combination 
(including, without limitation, a corporation which as a 
result of such transaction owns the Company or all or 
substantially all of the Company's assets either 
directly or through one or more subsidiaries) in 
substantially the same proportions as their ownership, 
immediately prior to such Business Combination of the 
Outstanding Company Common Stock and Outstanding 
Company Voting Securities, as the case may be, (ii) 
no Person (excluding any employee benefit plan (or 
related trust) of the Company or such corporation 
resulting from such Business Combination) beneficially owns, 
directly or indirectly, 20% or more of, respectively, the 
then outstanding shares of common stock of the corporation 
resulting from such Business Combination or the combined 
voting power of the then outstanding voting securities of 
such corporation except to the extent that such ownership 
existed prior to the Business Combination and (iii) at 
least a majority of the members of the board of directors 
of the corporation resulting from such Business Combination 
were members of the Incumbent Board at the time of the 
execution of the initial agreement, or of the action of 
the Board, providing for such Business Combination; or

     (d)  Approval by the shareholders of the Company of a 
complete liquidation or dissolution of the Company.


          3.  Employment Period.

          (a)  This Agreement shall become effective on the 
Effective Date.  Before the Effective Date, the terms and 
conditions of the Executive's employment shall be as set 
forth in the employment agreement between the Executive 
and the Company dated            , 1996, (the "Current 
Agreement") during the term thereof.  From and after the 
Effective Date, this Agreement shall supersede the 
Current Agreement and any other agreement between the 
parties with respect to the subject matter hereof. 

          (b)  The Company agrees to continue the Executive 
in its employ, and the Executive hereby agrees to remain 
in the employ of the Company subject to the terms and 
conditions of this Agreement, for the period commencing 
on the Effective Date and ending on the earlier of the 
first day of the month following the Executive's 65th 
birthday or the                 anniversary of such date (the 
"Employment Period").

          4.  Terms of Employment.

          (a)  Position and Duties.  (i)  During the 
Employment Period, (A) the Executive's position (including 
status, offices, titles and reporting requirements), 
authority, duties and responsibilities shall be at least 
commensurate in all material respects with the most 
significant of those held, exercised and assigned to the 
Executive at any time during the 120-day period immediately 
preceding the Effective Date and (B) the Executive's 
services shall be performed at the location where the 
Executive was employed immediately preceding the Effective 
Date or any office or location not more than 50 miles from 
such location.

               (ii)  During the Employment Period, and 
excluding any periods of vacation and sick leave to which 
the Executive is entitled, the Executive agrees to devote 
reasonable attention and time during normal business hours 
to the business and affairs of the Company and, to the 
extent necessary to discharge the responsibilities assigned 
to the Executive hereunder, to use the Executive's 
reasonable best efforts to perform faithfully and 
efficiently such responsibilities.  During the Employment 
Period it shall not be a violation of this Agreement for 
the Executive to (A) serve on corporate, civic or charitable 
boards or committees, (B) deliver lectures, fulfill 
speaking engagements or teach at educational institutions on 
a part-time basis not to exceed five hours per week in the 
aggregate and (C) manage personal investments, so long as 
such activities do not significantly interfere with the 
performance of the Executive's responsibilities as an 
employee of the Company in accordance with this Agreement.  
It is expressly understood and agreed that  to the extent 
that any such activities have been conducted by the 
Executive prior to the Effective Date, the continued conduct 
of such activities (or the conduct of activities similar in 
nature and scope thereto) subsequent to the Effective Date 
shall not thereafter be deemed to interfere with the 
performance of the Executive's responsibilities to the Company.

          (b)  Compensation.

          (i)  Base Salary.  During the Employment Period, 
the Executive shall receive an annual base salary ("Annual 
Base Salary"), which shall be paid at a monthly rate, at least 
equal to twelve times the highest monthly base salary paid or 
payable, including any base salary which has been earned but 
deferred, to the Executive by the Company and its affiliated 
companies in respect of the twelve-month period immediately 
preceding the month in which the Effective Date occurs.  
During the Employment Period, the Annual Base Salary shall be
 reviewed no more than 12 months after the last salary 
increase awarded to the Executive prior to the Effective Date 
and thereafter at least annually.  Any increase in Annual Base
 Salary shall not serve to limit or reduce any other obligation 
to the Executive under this Agreement.  Annual Base Salary shall 
not be reduced after any such increase and the term Annual 
Base Salary as utilized in this Agreement shall refer to Annual 
Base Salary as so increased.  As used in this Agreement, the term 
"affiliated companies" shall include any company controlled by, 
controlling or under common control with the Company.

               (ii)  Annual Bonus.  In addition to Annual Base Salary, 
the Executive shall have the opportunity to earn, for each fiscal 
year ending during the Employment Period, an annual bonus (the 
"Annual Bonus") in cash at least equal to the highest amount 
the Executive had the opportunity to earn under the Management 
Incentive Compensation ("MIC") Plan for any of the last three 
full fiscal years prior to the Effective Date (annualized in 
the event that the Executive was not employed by the Company 
for the whole of such fiscal year).  Each such Annual Bonus 
shall be paid no later than the end of the third month of the 
fiscal year next following the fiscal year for which the Annual 
Bonus is awarded, unless the Executive shall elect to defer the 
receipt of such Annual Bonus.

               (iii)  Incentive, Savings and Retirement Plans. 
 During the Employment Period, the Executive shall be entitled 
to participate in all incentive, savings and retirement plans, 
practices, policies and programs applicable generally to other 
peer executives of the Company and its affiliated companies, 
but in no event shall such plans, practices, policies and programs 
provide the Executive with incentive opportunities (measured 
with respect to both regular  and special incentive opportunities,
 to the extent, if any, that such distinction is applicable), 
savings opportunities and retirement benefit opportunities, in 
each case, less favorable, in the aggregate, than the most 
favorable of those provided by the Company and its affiliated 
companies for the Executive under such plans, practices, 
policies and programs as in effect at any time during the 120-day 
period immediately preceding the Effective Date or if more 
favorable to the Executive, those provided generally at any time 
after the Effective Date to other peer executives of the Company
 and its affiliated companies.

               (iv)  Welfare Benefit Plans.  During the Employment 
Period, the Executive and/or the Executive's family, as 
the case may be, shall be eligible for participation in and 
shall receive all benefits under welfare benefit plans, 
practices, policies and programs provided by the Company and 
its affiliated companies (including, without limitation, 
medical, prescription drugs, dental, disability, salary 
continuance, employee life, group life, accidental death and 
travel accident insurance plans and programs) to the extent 
applicable generally to other peer executives of the Company 
and its affiliated companies, but in no event shall such 
plans, practices, policies and programs provide the Executive 
with benefits which are less favorable, in the aggregate, 
than the most favorable of such plans, practices, policies and 
programs in effect for the Executive at any time during the 
120-day period immediately preceding the Effective Date or, 
if more favorable to the Executive, those provided generally 
at any time after the Effective Date to other peer executives 
of the Company and its affiliated companies.

               (v)  Expenses.  During the Employment Period, 
the Executive shall be entitled to receive prompt reimbursement 
for all reasonable expenses incurred by the Executive in 
accordance with the most favorable policies, practices and 
procedures of the Company and its affiliated companies in effect 
for the Executive at any time during the 120-day period 
immediately preceding the Effective Date or, if more favorable to 
the Executive, as in effect generally at any time thereafter 
with respect to other peer executives of the Company and its 
affiliated companies.

               (vi)  Fringe Benefits.  During the Employment 
Period, the Executive shall be entitled to fringe benefits, 
including, without limitation, tax and financial planning 
services, payment of club dues, and, if applicable, use of an 
utomobile and payment of related expenses, in accordance with 
the most favorable plans, practices, programs and policies of 
the Company and its affiliated companies in effect  for the 
Executive at any time during the 120-day period immediately 
preceding the Effective Date or, if more favorable to the Executive, 
as in effect generally at any time thereafter with respect to
 other peer executives of the Company and its affiliated companies.

               (vii)  Office and Support Staff.  During the 
Employment Period, the Executive shall be entitled to an 
office or offices of a size and with furnishings and other 
appointments, and to exclusive personal secretarial and 
other assistance, at least equal to the most favorable of 
the foregoing provided to the Executive by the Company and 
its affiliated companies at any time during the 120-day 
period immediately preceding the Effective Date or, if 
more favorable to the Executive, as provided generally at 
any time thereafter with respect to other peer executives 
of the Company and its affiliated companies.

               (viii)  Vacation.  During the Employment Period, 
the Executive shall be entitled to paid vacation in accordance 
with the most favorable plans, policies, programs and practices 
of the Company and its affiliated companies as in effect for 
the Executive at any time during the 120-day period immediately 
preceding the Effective Date or, if more favorable to the 
Executive, as in effect generally at any time thereafter with 
respect to other peer executives of the Company and its 
ffiliated companies.

          5.  Termination of Employment.

          (a)  Death or Disability.  The Executive's employment 
shall terminate automatically upon the Executive's death 
during the Employment Period.  If the Company determines in 
good faith that the Disability of the Executive has occurred 
during the Employment Period (pursuant to the definition of 
Disability set forth below), it may give to the Executive 
written notice in accordance with Section 12(b) of this 
Agreement of its intention to terminate the Executive's 
employment.  In such event, the Executive's employment with the 
Company shall terminate effective on the 30th day after receipt 
of such notice by the Executive (the "Disability Effective 
Date"), provided that, within the 30 days after such receipt, 
the Executive shall not have returned to full-time performance 
of the Executive's duties.  For purposes of this Agreement, 
"Disability" shall mean the absence of the Executive from 
the Executive's duties with the Company on a full-time basis 
for 180 consecutive business days as a result of incapacity 
due to mental or physical illness which is determined to be 
total and permanent by a physician selected by the Company 
or its insurers and acceptable to the Executive or the Executive's 
legal representative.

           (b)  Cause.  The Company may terminate the Executive's 
employment during the Employment Period for Cause.  For purposes 
of this Agreement, "Cause" shall mean:

           (i)  the willful and continued failure of the 
Executive to perform substantially the Executive's duties 
with the Company or one of its affiliates (other than any 
such failure resulting from incapacity due to physical or 
mental illness), after a written demand for substantial 
performance is delivered to the Executive by the Board, the 
Chief Executive Officer or a senior officer of the Company 
which specifically identifies the manner in which the Board, 
Chief Executive Officer or senior officer believes that the 
Executive has not substantially performed the Executive's 
duties, or

          (ii)  the willful engaging by the Executive in 
illegal conduct or gross misconduct which is materially 
and demonstrably injurious to the Company.

For purposes of this provision, no act or failure to act, 
on the part of the Executive, shall be considered "willful" 
unless it is done, or omitted to be done, by the Executive 
in bad faith or without reasonable belief that the Executive's 
action or omission was in the best interests of the Company.  
Any act, or failure to act, based upon authority given 
pursuant to a resolution duly adopted by the Board or upon 
the instructions of the Chief Executive Officer or a senior 
officer of the Company or based upon the advice of counsel 
for the Company shall be conclusively presumed to be done, 
or omitted to be done, by the Executive in good faith and 
in the best interests of the Company.  The cessation of 
employment of the Executive shall not be deemed to be for 
Cause unless and until there shall have been delivered to 
the Executive a copy of a resolution duly adopted by the 
affirmative vote of not less than three-quarters of the 
entire membership of the Board at a meeting of the Board 
called and held for such purpose (after reasonable notice 
is provided to the Executive and the Executive is given an 
opportunity, together with counsel, to be heard before the 
Board), finding that, in the good faith opinion of the 
Board, the Executive is guilty of the conduct described in 
subparagraph (i) or (ii) above, and specifying the 
particulars thereof in detail.

          (c)  Good Reason.  The Executive's employment may 
be terminated by the Executive for Good Reason.  For 
purposes of this Agreement, "Good Reason" shall mean:

            (i)  the assignment to the Executive of any 
duties inconsistent in any respect with the Executive's 
position (including status, offices, titles and reporting 
requirements), authority, duties or responsibilities as 
contemplated by Section 4(a) of this Agreement, or any 
other action by the Company which results in a diminution 
in such position, authority, duties or responsibilities, 
excluding for this purpose an isolated, insubstantial and 
inadvertent action not taken in bad faith and which is 
remedied by the Company promptly after receipt of notice 
thereof given by the Executive;

           (ii)  any failure by the Company to comply with
 any of the provisions of Section 4(b) of this Agreement, 
other than an isolated, insubstantial and inadvertent failure 
not occurring in bad faith and which is remedied by the 
Company promptly after receipt of notice thereof given by 
the Executive;

           (iii)  the Company's requiring the Executive to 
be based at any office or location other than as provided in 
Section 4(a)(i)(B) hereof or the Company's requiring the 
Executive to travel on Company business to a substantially 
greater extent than required immediately prior to the 
Effective Date;

           (iv)  any purported termination by the Company 
of the Executive's employment otherwise than as expressly  
permitted by this Agreement;

           (v)  any failure by the Company to comply with 
and satisfy Section 11(c) of this Agreement; or

           (vi)  a termination by the Executive for any 
reason during the 30-day period immediately following the 
first anniversary of the Effective Date. 

For purposes of this Section 5(c), any good faith determination 
of "Good Reason" made by the Executive shall be conclusive. 

          (d)  Notice of Termination.  Any termination by the
 Company for Cause, or by the Executive for Good Reason, 
shall be communicated by Notice of Termination to the other 
party hereto given in accordance with Section 12(b) of this 
Agreement.  For purposes of this Agreement, a "Notice of 
Termination" means a written notice which (i) indicates the 
specific termination provision in this Agreement relied upon, 
(ii) to the extent applicable, sets forth in reasonable 
detail the  facts and circumstances claimed to provide a basis 
for termination of the Executive's employment under the 
provision so indicated and (iii) if the Date of Termination 
(as defined below) is other than the date of receipt of such 
notice, specifies the termination date (which date shall be 
not more than thirty days after the giving of such notice). 
 The failure by the Executive or the Company to set forth in 
the Notice of Termination any fact or circumstance which 
contributes to a showing of Good Reason or Cause shall not 
waive any right of the Executive or the Company, respectively, 
hereunder or preclude the Executive or the Company, 
respectively, from asserting such fact or circumstance in 
enforcing the Executive's or the Company's rights hereunder.

          (e)  Date of Termination.  "Date of Termination" 
means (i) if the Executive's employment is terminated by the 
Company for Cause, or by the Executive for Good Reason, the 
date of receipt of the Notice of Termination or any later 
date specified therein, as the case may be, (ii) if the Executive's 
employment is terminated by the Company other than for Cause 
or Disability, the date on which the Company notifies the 
Executive of such termination and (iii) if the Executive's 
employment is terminated by reason of death or Disability, t
he date of death of the Executive or the Disability Effective 
Date, as the case may be.

          6.  Obligations of the Company upon Termination.

          (a)  By the Executive for Good Reason; or by the 
Company Other Than for Cause, Death or Disability.  If, 
during the Employment Period, the Company shall terminate 
the Executive's employment other than for Cause or Disability 
or the Executive shall terminate employment for Good Reason:

         (i)     the Company shall pay to the Executive in a 
lump sum in cash within 30 days after the Date of Termination 
the aggregate of the following amounts:

               A.  the sum of (1) the Executive's Annual Base 
Salary through the Date of Termination to the extent not 
theretofore paid, (2) the product of (x) the Target Annual 
Bonus and (y) a fraction, the numerator of which is the number 
of days in the current fiscal year through the Date of 
Termination, and the denominator of which is 365 and (3) any 
compensation previously deferred by the Executive (together 
with any accrued interest or earnings thereon) and any accrued 
vacation pay, in each case to the extent not theretofore paid 
and in full satisfaction of the rights of the Executive thereto 
(the sum of the amounts described in clauses (1),  (2), and 
(3) shall be hereinafter referred to as the "Accrued Obligations"); 
and

               B.  the amount equal to the product of (1)    and 
(2) the sum of (x) the Executive's Annual Base Salary and (y) the
 Target Annual Bonus; and

               C.  an amount equal to the difference between 
(a) the actuarial equivalent of the aggregate benefits under 
the Company's qualified pension and profit-sharing plans (the 
"Retirement Plans") and any excess or supplemental pension and 
profit-sharing plans in which the Executive participates 
(collectively, the "Nonqualified Plans") which the Executive 
would have been entitled to receive if the Executive's employment
 had continued for the Separation Period, assuming (to the 
extent relevant) that the Executive's compensation during the 
Separation Period would have been equal to the Executive's 
compensation as in effect immediately before the termination or, 
if higher, on the Effective Date, and that employer contributions 
to the Executive's accounts in the Retirement Plans and the 
Nonqualified Plans during the Separation Period would have 
been equal to the average of such contributions for the 
three years immediately preceding the Date of Termination 
or, if higher, the three years immediately preceding the 
Effective Date, and (b) the actuarial equivalent of the 
Executive's actual aggregate benefits (paid or payable), 
if any, under the Retirement Plans and the Nonqualified 
Plans as of the Date of Termination (the actuarial assumptions 
used for purposes of determining actuarial equivalence shall 
be no less favorable to the Executive than the most favorable 
of those in effect under the Retirement Plan and the 
Nonqualified Plans on the Date of Termination and the date 
of the Change of Control);

         (ii)     for the Separation Period, the Company 
shall continue benefits to the Executive and/or the Executive's 
family at least equal to those which would have been provided 
to them in accordance with the plans, programs, practices 
and policies described in Section 4(b)(iv) of this 
Agreement if the Executive's employment had not been 
terminated or, if more favorable to the Executive, as in 
effect generally at any time thereafter with respect to 
other peer executives of the Company and its affiliated 
companies and their families (in each case with such contributions 
by the Executive as would  have been required had the 
Executive's employment not been terminated); provided, 
however, that if the Executive becomes reemployed with another 
employer and is eligible to receive medical or other welfare 
benefits under another employer-provided plan, the medical and 
other welfare benefits described herein shall be secondary to 
those provided under such other plan during such applicable 
period of eligibility, and for purposes of determining eligibility 
(but not the time of commencement of benefits) of the Executive 
for retiree benefits pursuant to such plans, practices, programs 
and policies, the Executive shall be considered to have remained 
employed during the Separation Period and to have retired on the 
last day of such period;

        (iii) if the Executive was entitled to receive financial 
planning and/or tax return preparation benefits immediately 
before the Date of Termination, the Company shall continue 
to provide the Executive with such financial planning and/or 
tax return preparation benefits with respect to the calendar 
year in which the Date of Termination occurs (including 
without limitation the preparation of income tax returns for 
that year), on the same terms and conditions as were in 
effect immediately before the Date of Termination (disregarding 
for all purposes of this clause (iii) any reduction or 
elimination of such benefits that was the basis of a termination 
of employment by the Executive for Good Reason); and

         (iv)  the Executive shall be entitled to purchase the 
Company-leased automobile, if any, being used by the Executive 
prior to termination at the "buyout amount" specified by the 
vehicle's lessor.

         (v)     to the extent not theretofore paid or provided, 
the Company shall timely pay or provide to the Executive any 
other amounts or benefits required to be paid or provided or 
which the Executive is eligible to receive under any plan, 
program, policy or practice or contract or agreement of the 
Company and its affiliated companies (such other amounts and 
benefits shall be hereinafter referred to as the "Other 
Benefits"). To the extent any benefits described in Section 
6(a)(ii) and (iii) cannot be provided pursuant to the appropriate
 plan or program maintained for employees, the Company shall 
provide such benefits outside such plan or program at no additional 
cost (including without limitation tax cost) to the Executive.

          (b)  Death.  If the Executive's employment is 
terminated by reason of the Executive's death during the 
Employment Period, this Agreement shall terminate without 
further obligations to the Executive's legal representatives 
under  this Agreement, other than for payment of Accrued 
Obligations and the timely payment or provision of Other 
Benefits.  Accrued Obligations shall be paid to the Executive's 
estate or beneficiary, as applicable, in a lump sum in cash 
within 30 days of the Date of Termination. 

          (c)  Disability.  If the Executive's employment is 
terminated by reason of the Executive's Disability during 
the Employment Period, this Agreement shall terminate without 
further obligations to the Executive, other than for payment 
of Accrued Obligations and the timely payment or provision of 
Other Benefits.  Accrued Obligations shall be paid to the 
Executive in a lump sum in cash within 30 days of the Date 
of Termination. 

          (d)  Cause; Other than for Good Reason.  If the 
Executive's employment shall be terminated for Cause during 
the Employment Period, this Agreement shall terminate without 
further obligations to the Executive other than the obligation 
to pay to the Executive (x) the Annual Base Salary through the 
Date of Termination, (y) the amount of any compensation 
previously deferred by the Executive, and (z) Other Benefits, 
in each case to the extent theretofore unpaid.  If the 
Executive voluntarily terminates employment during the Employment 
Period, excluding a termination for Good Reason, this Agreement 
shall terminate without further obligations to the Executive, 
other than for Accrued Obligations and the timely payment or 
provision of Other Benefits.  In such case, all Accrued 
Obligations shall be paid to the Executive in a lump sum in 
cash within 30 days of the Date of Termination.

          7.  Non-exclusivity of Rights.  Nothing in this 
Agreement shall prevent or limit the Executive's continuing or 
future participation in any plan, program, policy or practice 
provided by the Company or any of its affiliated companies 
and for which the Executive may qualify, nor, subject to 
Section 3(a), shall anything herein limit or otherwise affect 
such rights as the Executive may have under any contract or 
agreement with the Company or any of its affiliated companies.  
Amounts which are vested benefits or which the Executive is 
otherwise entitled to receive under any plan, policy, practice 
or program of or any contract or agreement with the Company or 
any of its affiliated companies at or subsequent to the Date of 
Termination shall be payable in accordance with such plan, 
policy, practice or program or contract or agreement except 
as explicitly modified by this Agreement.

           8.  Full Settlement.  The Company's obligation to 
make the payments provided for in this Agreement and otherwise 
to perform its obligations hereunder shall not be affected by 
any set-off, counterclaim, recoupment, defense or other claim, 
right or action which the Company may have against the Executive 
or others.  In no event shall the Executive be obligated to 
seek other employment or take any other action by way of mitigation 
of the amounts payable to the Executive under any of the 
provisions of this Agreement and except as specifically provided 
in Section 6(a)(ii), such amounts shall not be reduced whether or 
not the Executive obtains other employment. 

          9.  Certain Additional Payments by the Company.

          (a)  Anything in this Agreement to the contrary 
notwithstanding, in the event it shall be determined that 
any payment or distribution by the Company to or for the 
benefit of the Executive (whether paid or payable or distributed 
or distributable pursuant to the terms of this Agreement or 
otherwise, but determined without regard to any additional 
payments required under this Section 9) (a "Payment") would be 
subject to the excise tax imposed by Section 4999 of the 
Internal Revenue Code of 1986, as amended (the "Code"), or any 
interest or penalties are incurred by the Executive with respect 
to such excise tax (such excise tax, together with any such 
interest and penalties, are hereinafter collectively referred 
to as the "Excise Tax"), then the Executive shall be entitled 
to receive an additional payment (a "Gross-Up Payment") in an 
amount such that after payment by the Executive of all taxes 
(including any interest or penalties imposed with respect to 
such taxes), including, without limitation, any income taxes 
(and any interest and penalties imposed with respect thereto) 
and Excise Tax imposed upon the Gross-Up Payment, the Executive 
retains an amount of the Gross-Up Payment equal to the Excise 
Tax imposed upon the Payments.

          (b)  Subject to the provisions of Section 9(c), all 
determinations required to be made under this Section 9, 
including whether and when a Gross-Up Payment is required and 
the amount of such Gross-Up Payment and the assumptions to be 
utilized in arriving at such determination, shall be made by 
Deloitte & Touche LLP or such other certified public accounting 
firm as may be designated by the Executive (the "Accounting Firm"), 
which shall provide detailed supporting calculations both to the 
Company and the Executive within 15 business days of the receipt 
of notice from the Executive that there has been a Payment, or 
such earlier time as is requested by the Company.  In the event 
that the Accounting Firm is serving as accountant or auditor for 
the individual,  entity or group effecting the Change of Control, 
the Executive shall appoint another nationally recognized accounting 
firm to make the determinations required hereunder (which 
accounting firm shall then be referred to as the Accounting Firm 
hereunder).  All fees and expenses of the Accounting Firm shall be 
borne solely by the Company.  Any Gross-Up Payment, as determined 
pursuant to this Section 9, shall be paid by the Company to the 
Executive within five days of the receipt of the Accounting Firm's 
determination.  Any determination by the Accounting Firm shall be 
binding upon the Company and the Executive.  As a result of the 
uncertainty in the application of Section 4999 of the Code at the 
time of the initial determination by the Accounting Firm hereunder, 
it is possible that Gross-Up Payments which will not have been 
made by the Company should have been made ("Underpayment"), 
consistent with the calculations required to be made hereunder.  
In the event that the Company exhausts its remedies pursuant to 
Section 9(c) and the Executive thereafter is required to make a 
payment of any Excise Tax, the Accounting Firm shall determine the 
amount of the Underpayment that has occurred and any such 
Underpayment shall be promptly paid by the Company to or for 
the benefit of the Executive.

          (c)  The Executive shall notify the Company in writing 
of any claim by the Internal Revenue Service that, if successful, 
would require the payment by the Company of the Gross-Up Payment.  
Such notification shall be given as soon as practicable but no 
later than ten business days after the Executive is informed in
 writing of such claim and shall apprise the Company of the 
nature of such claim and the date on which such claim is requested 
to be paid.  The Executive shall not pay such claim prior to the 
expiration of the 30-day period following the date on which it 
gives such notice to the Company (or such shorter period ending 
on the date that any payment of taxes with respect to such claim 
is due).  If the Company notifies the Executive in writing prior 
to the expiration of such period that it desires to contest such 
claim, the Executive shall:

         (i)   give the Company any information reasonably 
requested by the Company relating to such claim,

         (ii)     take such action in connection with contesting 
such claim as the Company shall reasonably request in writing from 
time to time, including, without limitation, accepting legal 
representation with respect to such claim by an attorney reasonably 
selected by the Company,

          (iii)     cooperate with the Company in good faith in 
order effectively to contest such claim, and

         (iv)     permit the Company to participate in any 
proceedings relating to such claim;

provided, however, that the Company shall bear and pay directly 
all costs and expenses (including additional interest and 
penalties) incurred in connection with such contest and shall 
indemnify and hold the Executive harmless, on an after-tax basis, 
for any Excise Tax or income tax (including interest and penalties 
with respect thereto) imposed as a result of such representation 
and payment of costs and expenses.  Without limitation on the 
foregoing provisions of this Section 9(c), the Company shall 
control all proceedings taken in connection with such contest 
and, at its sole option, may pursue or forgo any and all 
administrative appeals, proceedings, hearings and conferences 
with the taxing authority in respect of such claim and may, at 
its sole option, either direct the Executive to pay the tax 
claimed and sue for a refund or contest the claim in any permissible 
manner, and the Executive agrees to prosecute such contest to a 
determination before any administrative tribunal, in a court 
of initial jurisdiction and in one or more appellate courts, 
as the Company shall determine; provided, however, that if the
 Company directs the Executive to pay such claim and sue for a 
refund, the Company shall advance the amount of such payment to 
the Executive, on an interest-free basis and shall indemnify and 
hold the Executive harmless, on an after-tax basis, from any 
Excise Tax or income tax (including interest or penalties with 
respect thereto) imposed with respect to such advance or with 
respect to any imputed income with respect to such advance; 
and further provided that any extension of the statute of 
limitations relating to payment of taxes for the taxable year 
of the Executive with respect to which such contested amount 
is claimed to be due is limited solely to such contested amount.  
Furthermore, the Company's control of the contest shall be 
limited to issues with respect to which a Gross-Up Payment 
would be payable hereunder and the Executive shall be entitled 
to settle or contest, as the case may be, any other issue 
raised by the Internal Revenue Service or any other taxing authority.

          (d)  If, after the receipt by the Executive of an 
amount advanced by the Company pursuant to Section 9(c), the 
Executive becomes entitled to receive any refund with respect 
to such claim, the Executive shall (subject to the Company's 
complying with the requirements of Section 9(c)) promptly pay 
to the Company the amount of such refund (together with any 
interest paid or credited thereon after taxes applicable 
 thereto).  If, after the receipt by the Executive of an amount
 advanced by the Company pursuant to Section 9(c), a determination 
is made that the Executive shall not be entitled to any refund 
with respect to such claim and the Company does not notify the
 Executive in writing of its intent to contest such denial of 
refund prior to the expiration of 30 days after such determination, 
then such advance shall be forgiven and shall not be required to 
be repaid and the amount of such advance shall offset, to the 
extent thereof, the amount of Gross-Up Payment required to be 
paid.

          10.  Post Termination Obligations.

          (a)  Proprietary Information Defined.  "Proprietary 
Information" is all information and any idea in whatever form, 
tangible or intangible, pertaining in any manner to the business 
of the Company or any Affiliated Company, or to its clients, 
consultants, or business associates, unless:  (i) the information 
is or becomes publicly known through lawful means; (ii) the 
information was rightfully in the Executive's possession or 
part of his general knowledge prior to his employment by the 
Company; or (iii) the information is disclosed to the Executive 
without confidential or proprietary restriction by a third party 
who rightfully possesses the information (without confidential 
or proprietary restriction) and did not learn of it, directly 
or indirectly, from the Company.

          (b)  General Restrictions on Use of Proprietary 
Information.  The Executive agrees to hold all Proprietary 
Information in strict confidence and trust for the sole benefit 
of the Company and not to, directly or indirectly, disclose, 
use, copy, publish, summarize, or remove from Company's 
premises any Proprietary Information (or remove from the premises 
any other property of the Company), except (i) during his 
employment to the extent necessary to carry out the Executive's 
responsibilities under this Agreement, and (ii) after termination 
of his employment as specifically authorized in writing by the 
Board.

          (c)  Non-Solicitation and Non-Raiding.  To forestall 
the disclosure or use of Proprietary Information in breach of 
Section 10(b), and in consideration of this Agreement, Executive 
agrees that for a period of two years after termination of his 
employment, he shall not, for himself or any third party, directly 
or indirectly (i) divert or attempt to divert from the Company (
or any Affiliated Company) any business of any kind in which it 
is engaged, including, without limitation, the solicitation of 
its customers as to products which are directly competitive with 
products sold by the Company at the time of the Executive's 
termination, or interference with any of its suppliers or customers, 
or (ii) solicit for employment any person employed by the Company, 
or by any Affiliated Company, during the period of such person's 
employment and for a period of one year after the termination of
 such person's employment with the Company.

          (d)  Contacts with the Press.  Following termination, 
the Executive will continue to abide by the Company's policy 
that prohibits discussing any aspect of Company business with 
representatives  of the press without first obtaining the 
permission of the Company's Public Relations Department.

          (e)  Remedies.  Nothing in this Section 10 is intended 
to limit any remedy of the Company under the California Uniform 
Trade Secrets Act (California Civil Code Section 3426), or 
otherwise available under law.

          (f)  In no event shall an asserted violation of the 
provisions of this Section 10 constitute a basis for deferring 
or withholding any amounts otherwise payable to the Executive 
pursuant to this Agreement.

          11.  Successors.

          (a)  This Agreement is personal to the Executive and 
without the prior written consent of the Company shall not be 
assignable by the Executive otherwise than by will or the laws 
of descent and distribution.  This Agreement shall inure to 
the benefit of and be enforceable by the Executive's legal 
representatives.

          (b)  This Agreement shall inure to the benefit of 
and be binding upon the Company and its successors and assigns.

          (c)  The Company will require any successor (whether 
direct or indirect, by purchase, merger, consolidation or otherwise) 
to all or substantially all of the business and/or assets of the 
Company to assume expressly and agree to perform this Agreement 
in the same manner and to the same extent that the Company would 
be required to perform it if no such succession had taken place.  
As used in this Agreement, "Company" shall mean the Company as 
hereinbefore  defined and any successor to its business and/or assets 
as aforesaid which assumes and agrees to perform this Agreement by 
operation of law, or otherwise.

          12.  Miscellaneous.

          (a)  This Agreement shall be governed by and construed 
in accordance with the laws of the State of California, without 
reference to principles of conflict of laws.  The captions of this 
Agreement are not part of the provisions hereof and shall have no
 force or effect.  This Agreement may not be amended or modified 
otherwise than by a written agreement executed by the parties 
hereto or their respective successors and legal representatives.

          (b)  All notices and other communications hereunder 
shall be in writing and shall be given by hand delivery to the 
other party or by registered or certified mail, return receipt 
requested, postage prepaid, addressed as follows:


          If to the Executive:

          To the address written below the Executive's signature 
on the last page of this Agreement.


          If to the Company:

          The Clorox Company
          1221 Broadway
          Oakland, California  94612

         Attention:  General Counsel


or to such other address as either party shall have furnished 
to the other in writing in accordance herewith.  Notice and 
communications shall be effective when actually received by the
 addressee.

          (c)  The invalidity or unenforceability of any 
provision of this Agreement shall not affect the validity or
 enforceability of any other provision of this Agreement.

          (d)  The Company may withhold from any amounts 
payable under this Agreement such Federal, state, local or 
foreign taxes as shall be required to be withheld pursuant 
to any applicable law or regulation.

          (e)  This Agreement may not be modified, amended, or 
terminated except by an instrument in writing, signed by the 
Executive and by a duly authorized representative of the Company 
other than Executive.  By an instrument in writing similarly 
executed, either party may waive compliance by the other party 
with any provision of this Agreement that such other party was 
or is obligated to comply with or perform, provided, however, 
that such waiver shall not operate as a waiver of, or estoppel
 with respect to, any other or subsequent failure.  No failure 
to exercise and no delay in exercising any right, remedy, or 
power hereunder shall operate as a waiver thereof, nor shall any 
single or partial exercise of any right, remedy, or power 
hereunder preclude any other or further exercise thereof or 
the exercise of any other right, remedy, or power provided herein 
or by law or in equity.

          (f)  Together with the Employment Agreement dated        ,
 1996 between the Executive and the Company, the terms of this 
Agreement are intended by the parties to be the final expression 
of their agreement with respect to the employment of Executive 
by the Company and may not be contradicted by evidence of any 
prior or contemporaneous agreement.  The parties further intend 
that this Agreement and said Employment Agreement shall 
constitute the complete and exclusive statement of their terms 
and that no extrinsic evidence whatsoever may be introduced in 
any judicial, administrative, or other legal proceeding involving 
either Agreement.  The Employment Agreement and this Agreement
 supersede any prior Agreements, written or oral, between the 
Company and the Executive concerning the terms of his employment.

          13. Executive Acknowledgment.  Executive acknowledges 
(a) that he has consulted with or has had the opportunity to 
consult with independent counsel of his own choice concerning 
this Agreement and has  been advised  to do so by the Company, 
and (b) that he has read and understands the Agreement, is fully 
aware of its legal effect, and has entered into it freely based 
on his own judgment.

          14.  Arbitration.  Any controversy between the Executive 
or the Executive's heirs or estate and the Company or any employee 
of the Company, including but not limited to, those involving the 
construction or application of any of the terms, provisions or 
conditions of this Agreement or otherwise arising out of or related 
to this Agreement, shall be settled by arbitration before a single 
arbitrator in accordance with the then current commercial 
arbitration rules of the American Arbitration Association, and 
judgment on the award rendered by the arbitrator may be entered by 
any court having jurisdiction thereof.  The location of the 
arbitration shall be San Francisco, California if the Executive's 
current or most recent location of employment with the Company is 
or was located at the Company's Technical Center or General Offices.  
If it is or was elsewhere, the arbitration shall be held at the 
city nearest to the Executive's last location of employment with 
the Company which has an office of the American Arbitration 
Association.  The arbitrator may in the arbitrator's discretion 
award attorney's fees to the Executive. 

          The parties have duly executed this Agreement as of the 
effective date which appears at the beginning of this Agreement.



THE CLOROX COMPANY
The Company





By:  ------------------                    -------------------
     E. A. Cutter                             (Executive)
     Its Senior Vice President
                                           -------------------
                                                (Address)
                   


     THE CLOROX COMPANY
     NONQUALIFIED DEFERRED COMPENSATION PLAN
     (January 1, 1996)

     Amended and Restated through April 8, 1996


     ARTICLE I.
     PURPOSE

     This Plan is designed to restore to selected employees of The 
Clorox Company and its affiliates certain benefits that cannot be 
provided under The Clorox Company's tax-qualified retirement 
plans.  In addition, this Plan permits selected employees to 
defer bonuses and regular pay.

     This Plan is intended to be a plan that is unfunded and 
that is maintained by The Clorox Company primarily for the 
purpose of providing deferred compensation for a select group 
of management or highly compensated employees within the 
meaning of the Employee Retirement Income Security Act.


     ARTICLE II.
     DEFINITIONS

     In this Plan, the following terms have the meanings 
indicated below.

     2.01     "Account" means a bookkeeping entry used to 
record deferrals and contributions made on a Participant's 
behalf under Article III of the Plan and gains and losses 
credited to these deferrals and contributions under 
Article IV of the Plan.   

     2.02     "Affiliate" means an entity other than the 
Company whose employees participate in the Profit Sharing 
Plan and/or the Pension Plan.

     2.03     "Beneficiary" means the beneficiary or 
beneficiaries designated by a Participant, in writing, to 
receive amounts (if any) payable from that Participant's 
Account after the Participant's death.  If a Participant 
fails to properly designate a beneficiary or if a beneficiary 
predeceases the Participant, the portion of the Participant's
 Account that was to be paid to the improperly designated 
beneficiary or to the beneficiary that predeceased the 
Participant will be paid to the Participant's estate.

     2.04     "Bonus" means one or more cash bonuses 
designated from time to time by the Committee as eligible 
for deferral under this Plan.  As of January 1, 1996, the 
term Bonus includes the following bonuses payable (but 
for any deferral election) after July 1, 1996:  
Cash-or-Deferred Profit Sharing Bonus, and/or an award 
under The Clorox Management Incentive Compensation Plan 
and/or a Sales Added Compensation Bonus and/or a Mid Level 
Incentive Bonus.  

     2.05     "Committee" means the Company's Employee 
Benefits Committee or another group appointed by the 
Employee Benefits and Management Compensation Committee 
of the Company's Board of Directors.  The Committee has 
full discretionary authority to administer and interpret the 
Plan, to determine eligibility for Plan benefits, to select 
employees for Plan participation, and to correct errors.  
The Committee may delegate its duties and responsibilities 
and, unless the Committee expressly provides to the contrary, 
any such delegation will carry with it the Committee's full 
discretionary authority to accomplish the delegation.  
Decisions of the Committee and its delegate will be final 
and binding on all persons.

     2.06     "Company" means The Clorox Company.

     2.07     "Eligible Employee" means an employee of the 
Company or of an Affiliate who has been selected by the 
Committee for Plan participation and who, except as provided 
in Section 3.01(c), has confirmed his or her participation 
in writing with the Committee before the calendar year in 
which deferrals and/or restoration contributions under this 
Plan are made on that employee's behalf.

     o  An individual will cease to be an Eligible Employee 
on the earliest of (i) the date the individual ceases to be 
employed by the Company and all Affiliates, (ii) the date the 
Plan is terminated, or (iii) the date the individual is 
notified by the Committee that he or she is no longer an 
Eligible Employee.

     o  For purposes of the restoration contributions 
described in Section 3.02 of this Plan, an employee who 
terminates employment with the Company and all Affiliates 
before July 1, 1996 will not be an Eligible Employee, 
unless and until he or she is rehired by the Company or 
an Affiliate and designated by the Committee as an Eligible 
Employee. 

     o  For purposes of the deferrals described in Section 
3.01 of this Plan, an employee who terminates employment 
with the Company and all Affiliates before January 1, 1996 
will not be an Eligible Employee, unless and until he or 
she is rehired by the Company or an Affiliate and redesignated 
by the Committee as an Eligible Employee. 


     2.08     "$150,000 Limit" means the $150,000 (indexed) 
limit of Internal Revenue Code Section 401(a)(17), which limits 
the compensation that can be taken into account when determining 
benefits under a tax-qualified retirement plan.  

     2.09     "Participant" means a current or former Eligible 
Employee who retains an Account.  

     2.10     "Pension Plan" means The Clorox Company Pension 
Plan, as amended from time to time. "Pension Plan Year" means 
the plan year defined in the Pension Plan and "Cash Balance 
Contribution" means a cash balance contribution as defined in 
the Pension Plan.

     2.11 "Plan" means The Clorox Company Nonqualified Deferred 
Compensation Plan, as amended from time to time.

     2.12     "Profit Sharing Plan" means The Clorox Company 
Profit Sharing Plan, as amended from time to time.  "Profit 
Sharing Plan Year" means the plan year defined in the Profit 
Sharing Plan and "Profit Sharing Contribution" means a profit 
sharing contribution (including forfeitures) as described in 
the Profit Sharing Plan.

     2.13     "Regular Pay" means the pre-tax amount of an 
Eligible Employee's base salary.  Regular Pay is determined 
on a "paycheck by paycheck" basis and does not include amounts 
paid before January 1, 1997.

     2.14     "Termination of Employment" means termination of 
employment with the Company and all Affiliates, other than by 
reason of death.


     ARTICLE III.
     DEFERRALS AND CONTRIBUTIONS

     3.01  Deferrals.  An Eligible Employee may defer up to 50% 
of his or her Regular Pay and up to 100% of each Bonus for which 
he or she is eligible by submitting a written election to the 
Committee that satisfies such requirements, including such 
minimum deferral amounts, as the Committee may determine.  
Participants will be 100% vested in these deferrals.

          (a)  Elections.  For each calendar year, an Eligible 
Employee may make three separate deferral elections:  an election 
to defer Regular Pay, an election to defer his or her Cash-or-Deferred 
Profit Sharing Bonus (if any), and an election to defer all 
other types of Bonus (if any).  Each such election must be made 
before the calendar year in which the Regular Pay and/or Bonus 
is scheduled to be paid and, with respect to a Bonus, no less 
than 6 months before scheduled payment of the Bonus.  Elections 
will remain in effect for one calendar year.

          (b)  Late Election.  If an Eligible Employee does not 
make a timely election for an upcoming calendar year, no deferral 
will be made on behalf of that Eligible Employee with regard to 
that election for that upcoming calendar year.

          (c)  Initial Election.  Notwithstanding the timing 
provisions in paragraphs (a) and (b) above, within 30 days after 
the date that an Eligible Employee is first notified that he or 
she is eligible to participate in the Plan or within 30 days after 
the initial effective date of the Plan, an Eligible Employee may 
elect to defer (i) Regular Pay for services to be performed 
subsequent to the election and (ii) any Bonus that is scheduled 
to be paid at least 6 months after the date of the election.  
These elections will remain in effect until the end of the 
calendar year for which they were made.

     3.02  Restoration Contributions.  Subject to paragraphs (d), 
(e), and (f) below, Eligible Employees' Accounts will be credited 
with restoration contributions as described below.

          (a)  Profit Sharing.  The amount of an Eligible 
Employee's profit sharing restoration contribution for a Profit 
Sharing Plan Year beginning on or after July 1, 1995 will be 
equal to the amount by which that Eligible Employee's Profit 
Sharing Contribution (including any Cash-or-Deferred Profit Sharing) 
for that Profit Sharing Plan Year was reduced due to (i) the 
$150,000 Limit and (ii) amounts (excluding any Cash-or-Deferred 
Profit Sharing) voluntarily deferred under this Plan.

          (b)  Pension.  The amount of an Eligible Employee's 
pension restoration contribution for a Pension Plan Year 
beginning on or after July 1, 1995 will be equal to the amount 
by which the Eligible Employee's Cash Balance Contribution for 
that Pension Plan Year was reduced due to (i) the $150,000 
Limit and (ii) amounts voluntarily deferred under this Plan.

          (c)  Special Restoration Contributions.  Accounts of 
individuals who are Eligible Employees on July 1, 1996 will be 
credited with the following special restoration contributions:  

               (i)  1994-95 Profit Sharing Plan Contribution.  
A special contribution equal to the amount by which the 
Eligible Employee's Profit Sharing Contribution for the Profit 
Sharing Plan Year beginning July 1, 1994 was actually reduced 
due to the $150,000 Limit.

               (ii)  1994-95 Pension Plan Accrual.  A special 
contribution, which is the lump sum equivalent of the amount by 
which the Eligible Employee's Pension Plan accrual for the 
Pension Plan year beginning July 1, 1994 was actually reduced 
due to the $150,000 Limit.  This lump sum equivalent amount will 
be the lump sum present value, as of June 30, 1996, of the 
pension accrual described in the preceding sentence (expressed 
as a single life annuity commencing as of the later of:  the 
Eligible Employee's age, as of June 30, 1996 or age 65), where 
the present value is determined using:  the annual rate of 
interest on 30-year Treasury securities for January, 1996, the 
applicable mortality table that is specified for use in January 
1996 in accordance with Section 417(e)(3)(A)(ii)(I) of the 
Internal Revenue Code, and the Eligible Employee's age as of 
June 30, 1996, rounded to years and completed months.

          (d)  Crediting.  Restoration contributions will be 
credited to Eligible Employees' Accounts as of the date that 
the Profit Sharing Contributions or the Cash Balance 
Contributions to which the restoration contributions relate 
are credited to the Profit Sharing Plan or the Pension Plan, 
as the case may be.  Notwithstanding the foregoing, the special 
restoration contributions described in the preceding paragraph 
(c) will be credited as of July 1, 1996.

          (e)  Vesting.  Participants will vest in their 
restoration contributions at the same percentage rate that they 
vest in the Profit Sharing Contributions or the Pension Plan 
allocations to which the restoration contributions relate.  
Amounts not vested upon the earlier of Termination of Employment 
or death will be forfeited. 

          (f)  Restrictions.

               (i)  Participation.  If an Eligible Employee is 
not credited with an actual Pension Plan accrual for a given 
Pension Plan Year, that Eligible Employee will not receive a 
pension restoration contribution under this Plan for that year.  
Similarly, if an Eligible Employee does not receive an actual 
Profit Sharing Contribution for a given Profit Sharing Plan Year, 
that Eligible Employee will not receive a profit sharing 
restoration contribution under this Plan for that year. 

               (ii)  Eligible Employee.  In order to receive a 
restoration contribution under this Plan with respect to a given 
Profit Sharing Year or Pension Plan Year, an individual must have 
been an Eligible Employee during that year; provided, however, 
that this requirement will be satisfied with respect to the 
special restoration contributions described in (c) above if 
an individual is an Eligible Employee on July 1, 1996.


     ARTICLE IV.
     EARNINGS

     4.01  Elections.  The Committee may permit Participants 
to request that earnings on their Accounts be credited as 
though the Accounts were invested in one or more investments 
approved by the Committee.

     4.02  Interest.  To the extent that earnings are not 
credited as described above, the Committee will credit interest 
to each Account.  Interest will be credited quarterly in 
accordance with procedures approved by the Committee.  The 
interest rate used will be the annual rate of interest on 
30-year Treasury securities, as determined in accordance with 
Section 417(e)(3)(A)(ii)(II) of the Internal Revenue Code, 
for the second month preceding the Company's fiscal year for 
which the interest is credited.  The first quarter for which 
interest will be credited is the calendar quarter beginning 
July 1, 1996.


     ARTICLE V.
     DISTRIBUTIONS

     5.01  Distribution Elections.  Eligible Employees will 
elect the form in which Plan benefits will be paid to them 
upon Termination of Employment by following the procedures 
described below and by satisfying such additional requirements 
as the Committee may determine.

          (a)  Restoration Contributions.  When an Eligible 
Employee confirms his or her Plan participation, as provided 
in Section 2.07 of the Plan, the Eligible Employee will 
irrevocably elect, in writing, one of the distribution forms 
described in Section 5.02, below, as the form in which the 
Eligible Employee's vested restoration contributions (if any)
 described in Section 3.02 (and associated earnings) will be 
paid upon the Eligible Employee's Termination of Employment.

          (b)  Deferrals.  Each time an Eligible Employee 
authorizes deferrals for a calendar year under Section 3.01(a) 
or Section 3.01(c) of the Plan, the Eligible Employee will 
irrevocably elect one of the distribution forms described in 
Section 5.02, below, as the form in which all amounts to be 
deferred for that calendar year (and associated earnings) will 
be paid upon the Eligible Employee's Termination of Employment.  
The election must be submitted to the Committee, in writing, 
before the calendar year in which the deferrals governed by 
the election are scheduled to be paid (or, if applicable, 
when elections are made under Section 3.01(c)) and no less than 
6 months before scheduled payment of any Bonus governed by 
the election.  If a distribution election for a calendar year 
is not valid because it is not made in a timely manner, the 
Eligible Employee's most recent effective distribution election 
under this Section 5.01(b) or, if there is no such election, 
the Eligible Employee's distribution election under Section 
5.01(a), will govern deferrals (if any) for that calendar year. 

     5.02  Termination of Employment.  The vested portion of a 
Participant's Account will be distributed to the Participant 
following the Participant's Termination of Employment in one 
or more of the following forms elected pursuant to Section 
5.01, above.

          (a)  Lump Sum.  Payment in one lump sum as soon as 
administratively practicable (as determined by the Committee) 
after the Participant's Termination of Employment, but in no 
event later than 60 days after the Participant's Termination 
of Employment or, if the Participant so elected, as soon as 
administratively practicable (as determined by the Committee) 
after the end of the calendar year of the Participant's 
Termination of Employment, but in no event later than 60 days 
after the end of the calendar year of the Participant's 
Termination of Employment.

          (b)  Installments.  Annual installment payments, not 
in excess of 10, to begin as soon as administratively 
practicable (as determined by the Committee) after the 
Participant's Termination of Employment, but in no event later 
than 60 days after the Participant's Termination of Employment 
or, if the Participant so elected, as soon as administratively 
practicable (as determined by the Committee) after the end of 
the calendar year of the Participant's Termination of Employment, 
but in no event later than 60 days after the end of the calendar 
year of the Participant's Termination of Employment.  The amount 
of each installment will be equal to the Participant's entire
 remaining Account balance as of the beginning of the 
calendar quarter of payment divided by the number of
 remaining installments to be paid. 

          (c)  Rehire.  If a Participant's entire Account has 
not been distributed and/or the Participant was not 100% 
vested in his or her Account upon Termination of Employment and 
the Participant again becomes an Eligible Employee, distributions 
to the Participant under paragraph (a) and/or (b) above will 
cease, amounts forfeited (if any) from the Participant's Account 
will be restored, and the Participant's distribution election 
under Section 5.01(a) will remain in effect.  If a former 
Participant's entire Account has been distributed and the 
former Participant was 100% vested in his or her Account 
upon Termination of Employment, the former Participant will 
make a new distribution election under Section 5.01(a) if he 
or she again becomes an Eligible Employee.


     5.03  Death.  If a Participant dies with a vested amount 
in his or her Account, whether or not the Participant was 
receiving payouts from that Account at the time of his or her 
death, the Participant's Beneficiary will receive the entire 
vested amount in the Participant's Account as soon as 
administratively practicable (as determined by the Committee) 
but in no event later than 60 days after the Committee learns 
of the Participant's death.

     5.04  Withholding.   The Company will deduct from Plan 
payouts, or from other compensation payable to a Participant or 
Beneficiary, amounts required by law to be withheld for taxes 
with respect to benefits under this Plan.


     ARTICLE VI.
     MISCELLANEOUS

     6.01  Limitation of Rights.  Participation in this Plan 
does not give any individual the right to be retained in the 
service of the Company or of any related entity.

     6.02  Satisfaction of Claims.  Payments to a Participant, 
the Participant's legal representative, or Beneficiary in 
accordance with the terms of this Plan will, to the extent 
thereof, be in full satisfaction of all claims that person may 
have hereunder against the Committee, the Company, and all 
Affiliates, any of which may require, as a condition to payment, 
that the recipient execute a receipt and release in a form 
determined by the Committee, the Company, or an Affiliate.

     6.03  Indemnification.  The Company and the Affiliates 
will indemnify the Committee, the Company's Board of Directors, 
and employees of the Company and the Affiliates to whom 
responsibilities have been delegated under the Plan for all 
liabilities and expenses arising from an act or omission in 
the management of the Plan if the person to be indemnified 
did not act dishonestly or otherwise in willful violation of 
the law under which the liability or expense arises.

     6.04  Assignment.  To the fullest extent permitted by 
law, rights to benefits under the Plan are not subject in any 
manner to anticipation, alienation, sale, transfer, assignment, 
pledge, encumbrance, attachment, or garnishment by creditors 
of a Participant or a Beneficiary. 

     6.05  Lost Recipients.  If the Committee cannot locate a 
person entitled to payment of a Plan benefit after a 
reasonable search, the Committee may at any time thereafter 
treat that person's Account as forfeited and amounts credited 
to that Account will revert to the Company.  If the lost 
person subsequently presents the Committee with a valid claim 
for the forfeited benefit amount, the Company will pay that 
person the amount forfeited. 

     6.06  Amendment and Termination.  The Company's Board of 
Directors may, at any time, amend the Plan in writing or 
terminate the Plan.  In addition, the Committee may amend the 
Plan (other than this Section 6.06) in writing, provided that 
the amendment will not cause any substantial increase in cost 
to the Company or to any Affiliate.  No amendment may, without 
the consent of an affected Participant (or, if the Participant 
is deceased, the Participant's Beneficiary), adversely affect 
the Participant's or the Beneficiary's rights and obligations 
under the Plan with respect to amounts already credited to a 
Participant's Account.  Notwithstanding the foregoing, if the 
Plan is terminated, the Company's Board of Directors may 
determine that all Accounts will be paid out.

     6.07  Applicable Law.  To the extent not governed by Federal 
law, the Plan is governed by the laws of the State of California 
without choice of law rules.  If any provision of the Plan is 
held to be invalid or unenforceable, the remaining provisions 
of the Plan will continue to be fully effective.

     6.08  No Funding.  The Plan constitutes a mere promise by 
the Company and the Affiliates to make payments in the future 
in accordance with the terms of the Plan.  Participants and 
Beneficiaries have the status of general unsecured creditors 
of the Company and the Affiliates.  Plan benefits will be paid 
from the general assets of the Company and the Affiliates and 
nothing in the Plan will be construed to give any Participant 
or any other person rights to any specific assets of the Company 
or the Affiliates.  In all events, it is the intention of the 
Company, all Affiliates and all Participants that the Plan be 
treated as unfunded for tax purposes and for purposes of Title I 
of the Employee Retirement Income Security Act.


     IN WITNESS WHEREOF, The Clorox Company has caused this Plan 
to be executed by its duly authorized representative on the 
date indicated below.



/s/ Edward A. Cutter        April 8, 1996
- -----------------------          ----------------------
                                           DATE


BPHSF6\BPP\0200738.09




THE CLOROX COMPANY 1995 PERFORMANCE UNIT PLAN



The Clorox Company 1995 Performance Unit Plan (the "Plan") 
is adopted pursuant to the Performance Unit Plan component 
of The Clorox Company 1987 Long Term Compensation Program 
(the "Program") effective December 15, 1995.  In addition 
to the terms and conditions set forth below, the Plan is 
subject to the provisions of the Program, which are 
incorporated herein by this reference.


ARTICLE I

DEFINITIONS

1.1     Definitions.

     Except as defined in this Article I, terms used in 
this Plan have the definitions of the terms as set forth
 in Article II of the Program:

a)     Deferred Stock Units - Performance Units for 
which Performance Shares have been exchanged pursuant 
to the terms of this Plan.

b)     Incentive Units - additional Performance Units 
equal to ten percent of Deferred Stock Units which a 
Participant receives upon making an Election to Exchange 
pursuant to Section 2.1.

c)     Participant - an officer of the Company who has 
been awarded Performance Shares and elects to exchange 
them for Deferred Stock Units pursuant to the terms of 
this Plan.

d)     Performance Shares - means shares of the 
Company's restricted stock which have been awarded 
under the Program's Restricted Stock Plan with a 
vesting date of October 1, 2000, but with the opportunity 
for accelerated vesting on either October 1, 1996 or 
October 1, 1998 provided certain specified total shareholder 
return goals are achieved by June 30, 1996 or June 30, 
1998, respectively.

e)     Stock Withholding Arrangement - means a procedure 
whereby a Participant satisfies a tax withholding 
requirement by directing the Company to apply shares of 
stock to which the Participant is entitled as a result of 
the redemption of Deferred Stock Units to satisfy such 
requirements.

1.2     Value of Performance Unit.  

     Each Performance Unit shall have a value equal to one 
share of Stock (subject to adjustment as provided in 
Section 3.2), plus the right to receive amounts equal to 
dividends paid by the Company on a share of Stock 
(as adjusted).

1.3     Performance Period.  

     The Performance Period shall be the period from January 1, 
1996, to October 1, 2000, provided that (i) if the Performance 
Goal is first achieved by June 30, 1996, the Performance Period 
shall end on December 31, 1997, and (ii) if the Performance Goal 
is first achieved after June 30, 1996, but on or before June 30, 
1998, the Performance Period shall end on October 1, 1998.

1.4     Performance Goal.  

     The Performance Goal shall be the shareholder return goals 
specified with respect to the award of Performance Shares.


ARTICLE II

TERMS OF PERFORMANCE UNITS

2.1     Participant Elections.

     a)  Election to Surrender Performance Shares and Grant of 
Performance Units.  Officers of the Company who have been 
awarded Performance Shares may, on or before December 31, 1995, 
make an irrevocable written election to surrender some or all 
of their Performance Shares, effective December 31, 1995.  
Officers who elect to surrender Performance Shares will be 
granted one Deferred Stock Unit for each Performance Share 
surrendered and one Incentive Unit for each ten Performance 
Shares surrendered.

     b)  Election Regarding Redemption Upon Retirement in 
Installments.  At the time the election under Section 2.1(a) 
is made, a Participant must further make an irrevocable written 
election to have his/her vested Performance Units redeemed in a 
lump sum or in not less than three nor more than five equal 
annual installments, without interest, following his/her 
Retirement.  Except in the case of Retirement, vested Performance 
Units will be redeemed in a lump sum.

     c)  Election Regarding Payment of Dividend Equivalents.  
At the time the election under Section 2.1(a) is made, a 
Participant may make an irrevocable written election to have 
dividend equivalent amounts payable pursuant to Section 2.5 of 
the Plan deferred and invested in additional Performance Units 
based upon the number of whole and fractional Units which the 
dollar dividend amount would purchase using the average between 
the high and low price value of the Stock on the New York Stock 
Exchange on each dividend payment date.

2.2     Vesting of Performance Units.

     a)  Except as provided in this Section 2.2, or in Article 12 
of the Program (relating to Change of Control), Performance Units 
granted pursuant to Section 2.1(a) will vest on the last day of 
the Performance Period.

     b)  Performance Units purchased pursuant to a Participant 
election under Section 2.1(c) shall be fully vested at the time 
of purchase.

     c)  In the case of death, Disability or Retirement prior 
to the last day of the Performance Period, Performance Units 
which are Deferred Stock Units shall be fully vested, but payment 
of such Performance Units shall not commence prior to the last 
day of the Performance Period.  

     d)  If the Performance Goal is met on or before June 30, 1996, 
then after October 1, 1996, in the case of a Participant's 
involuntary termination by the Company other than a Termination 
for Cause, Performance Units which are Deferred Stock Units shall 
be fully vested, but payment of such Performance Units shall not 
commence prior to the last day of the Performance Period.

     e)  Except in the event of a Change of Control, Performance 
Units which are Incentive Units will not vest prior to December 31, 
1997.

     f)  Performance Units which are not vested pursuant to this 
Section 2.2 on a Participant's termination of employment, whether 
by death, Disability, Retirement, voluntary or involuntary 
termination of employment, with or without Cause, shall be 
forfeited.  In the event of a Participant's involuntary termination 
by the Company other than a Termination for Cause, the Committee 
in its sole discretion may waive the automatic forfeiture 
provisions.

2.3     Redemption of Performance Units.

a)  Company's Right to Defer Redemption.  A Participant's Performance 
Units will be redeemed at the time and in the manner set forth 
below; provided, however, that no redemption under Section 2.3(c) 
shall be permitted prior to the ninetieth day of the Company's 
fiscal year following the Participant's termination of employment 
to the extent that the Company determines that an earlier redemption 
would result in the payment of compensation which would not be 
deductible by the Company under Section 162(m) of the Internal 
Revenue Code of 1986, as amended.  If a Participant's election to 
redeem Performance Units is deferred by reason of this Section 2.3(a), 
any reduction in the value of the Stock from the day the Performance 
Units would otherwise have been redeemed to the day the Performance 
Units are actually redeemed will be made up to the Participant in 
the form of additional shares of the  Stock based on the average 
between the high and low price of the Stock on the New York Stock 
Exchange on the day of the actual redemption, or, if the Stock is 
not traded on that day, on the next trading day.

     b)  Redemption Upon a Change of  Control.  Immediately following 
a Change of Control, all Performance Units will be redeemed in cash.  
The cash amount per Performance Unit will equal the average between 
the high and low price of the Stock on the New York Stock Exchange 
on the date the Change of Control occurs or, if the Stock is not 
traded on that day, on the trading day immediately preceding the 
Change of Control.

     c)  Redemption Upon Termination of Employment.  On the first 
business day following a Participant's termination of employment 
or as soon as practicable thereafter, the Participant's vested 
Performance Units or, in the case of an installment redemption 
election the appropriate proportion of the Participant's vested 
Performance Units,  will be redeemed unless the Company exercises 
its deferral rights pursuant to  Section 2.3(a).  

If a Participant has elected redemption in installments, his/her 
Performance Units will be redeemed in the number of installments 
elected by the Participant pursuant to Section 2.1(b) beginning 
on the first business day following his/her Retirement and 
annually thereafter, unless the Company exercises its deferral 
right with regard to any such installments pursuant to Section 
2.3(a).

     In no event will Performance Units be redeemed prior to 
the last day of the Performance Period.

2.4     Performance Units Will be Redeemed Only in Stock Except 
Following a Change of Control.

Except in the case of redemptions made as a result of a Change 
of Control, Performance Units will be redeemed one for one for 
shares of Stock.  If the Participant owns a fractional number 
of Units, the number of Units will be rounded up or down to 
the next whole Unit for purposes of calculating the number of 
shares of Stock to be exchanged in the redemption.  If 
Performance Units are settled in Stock, a Stock Withholding 
Arrangement may be used to meet the Participant's withholding 
tax obligation.  If a redemption is as a result of a Change of
 Control, Performance Units will be settled in cash.

2.5     Dividends on Performance Units. 

     The Company shall pay in cash to each Participant on 
the dividend payment date an amount equal to the number of the
 Participant's Performance Units multiplied by the per share 
dividend rate for each declaration of a dividend (other than 
a Stock dividend) on the Stock from January 1, 1996, until the 
date on which the Performance Units are redeemed.  In the case 
of dividend distributions on Stock which are paid in the form 
of property (other than Stock), the Committee shall determine 
the cash equivalent amount to be paid pursuant to this 
Section 2.5.

ARTICLE III

MISCELLANEOUS PROVISIONS

3.1     Accelerated Redemption of Performance Units in Case of 
an Unforeseeable Emergency.

The Committee may, upon written application to it, agree to an 
accelerated redemption of some or all of a Participant's vested
 Performance Units upon the showing of severe financial hardship 
to the Participant resulting from (a) a sudden and unexpected 
illness or accident of the Participant or a dependent of the 
Participant; (b) loss of the Participant's property due to 
casualty; or (c) other similar extraordinary and unforeseeable 
circumstances arising as a result of events beyond the control 
of the Participant.  Acceleration will not be granted if the 
hardship may be relieved through (i) reimbursement or compensation 
by insurance or otherwise; or (ii) by liquidation of the 
Participant's assets, to the extent such liquidation will not 
itself cause severe financial hardship.

3.2     Adjustment of Performance Units.

In the event of any change in the outstanding shares of the 
Stock, by reason of a stock dividend or split, recapitalization, 
merger, consolidation, combination, exchange of shares, or other
 similar corporate change, the number of Performance Units shall 
be adjusted appropriately by the Committee, whose determination 
shall be conclusive.

3.3     No Funding.

     The Plan constitutes a mere promise by the Company to 
make redemptions or payments in the future in accordance with 
the terms of the Plan.  Participants and beneficiaries have 
the status of general unsecured creditors of the Company.  
Any cash payments will be paid from the general assets of the 
Company and nothing in the Plan will be construed to give any 
Participant or any other person rights to any specific assets 
of the Company.  In all events, it is the intention of the 
Company and all Participants that the Plan be treated as 
unfunded for tax purposes and for purposes of Title I of the 
Employee Retirement Income Security Act.


IN WITNESS WHEREOF, The Clorox Company has caused this Plan 
to be executed by its duly authorized representative on the 
date indicated below.


/s/ Edward A. Cutter
- --------------------------------------

December 15, 1995
- --------------------------------------
Date


THE CLOROX COMPANY
1996 STOCK INCENTIVE PLAN

1.     Purposes of the Plan.  The purposes of this Stock 
Incentive Plan are to attract and retain the best available 
personnel for positions of substantial responsibility, to 
provide additional incentive to Employees of the Company 
and its Subsidiaries and to promote the success of the 
Company's business.  Definitions of capitalized terms 
used in the Plan are contained in the attached Glossary 
which is an integral part of the Plan.
     2.     Stock Subject to the Plan.  
          (a)     Subject to the provisions of Section 9, 
below, the maximum aggregate number of Shares which may 
be issued pursuant to Awards shall be 3.5 million Shares.  
Notwithstanding the foregoing, (i) no more than ten percent 
(10%) of the total number of Shares available for grant 
under the Plan in any fiscal year of the Company may be 
issued as restricted stock and (ii) any Shares issued pursuant 
to awards under the Company's Executive Incentive Compensation 
Plan granted after the date of the Board's adoption of the 
Plan shall reduce on a Share for Share basis the number of 
Shares otherwise available under the Plan.  The Shares to be 
issued pursuant to Awards may be authorized, but unissued, or 
reacquired Common Stock.  
(b)     If an Award expires or becomes unexercisable without 
having been exercised in full, or is surrendered pursuant to 
an Award exchange program, or if any unissued Shares are 
retained by the Company upon exercise of an Award in order to 
satisfy the exercise price for such Award or any withholding 
taxes due with respect to such Award, such unissued or retained 
Shares shall become available for future grant or sale under 
the Plan (unless the Plan has terminated).  Shares that actually 
have been issued under the Plan pursuant to an Award shall not 
be returned to the Plan and shall not become available for 
future distribution under the Plan, except that if unvested 
Shares are forfeited, or repurchased by the Company at their 
original purchase price, such Shares shall become available 
for future grant under the Plan.  
     3.     Administration of the Plan.
          (a)     Plan Administrator.  
(i)     Administration with Respect to Employees who are 
Directors and Officers.  With respect to grants of Awards to 
Employees who are also Officers or Directors of the Company, 
the Plan shall be administered by (A) the Board or (B) a 
Committee designated by the Board, which Committee shall be 
constituted in such a manner as to satisfy Applicable Laws and to 
permit such grants and related transactions under the Plan to be 
exempt from Section 16(b) of the Exchange Act in accordance with 
Rule 16b-3.  Once appointed, such Committee shall continue to 
serve in its designated capacity until otherwise directed by the 
Board.  
(ii)     Administration With Respect to Other Employees.  With 
respect to grants of Awards to Employees who are neither 
Directors nor Officers of the Company, the Plan shall be administered 
by (A) the Board or (B) a Committee designated by the Board, 
which Committee shall be constituted in such a manner as to 
satisfy the Applicable Laws.
(iii)     Administration With Respect to Covered Employees.  
Notwithstanding the foregoing, grants of Awards to any Covered 
Employee intended to qualify as Performance-Based Compensation 
shall be made only by a Committee (or subcommittee of a Committee) 
which is composed solely of two or more Directors eligible under 
the Code to serve on a committee making Awards qualifying as 
Performance-Based Compensation.  In the case of such Awards g
ranted to Covered Employees, references to the "Administrator" 
or to a "Committee" shall be deemed to be references to such 
Committee or subcommittee.
          (b)     Powers of the Administrator.  Subject to 
Applicable Laws, the provisions of the Plan (including any other 
powers given to the Administrator hereunder) and except as 
otherwise provided by the Board, the Administrator shall have the 
authority, in its discretion:
(i)     to select the Employees to whom Awards may from time to 
time be granted hereunder;
(ii)     to determine whether and to what extent Awards are 
granted hereunder;
(iii)     to determine the number of Shares to be covered by 
each Award granted hereunder;
(iv)     to approve forms of Award Agreement for use under the 
Plan;
(v)     to determine the terms and conditions of any Award 
granted hereunder;
(vi)     to amend the terms of any outstanding Award granted 
under the Plan, provided that any amendment that would adversely 
affect the Grantee's rights under an outstanding Award shall 
not be made without the Grantee's written consent;
(vii)     to construe and interpret the terms of the Plan and 
Awards granted pursuant to the Plan; and
(viii)     to take such other action, not inconsistent with 
the terms of the Plan, as the Administrator deems appropriate.
(c)     Effect of Administrator's Decision.  All decisions, 
determinations and interpretations of the Administrator shall 
be final and binding on the Grantees and any other holders of 
Awards intended by the Administrator to be affected thereby.
4.     Eligibility.  Awards other than Incentive Stock Options 
may be granted to Employees.  Incentive Stock Options may be 
granted only to Employees.  An Employee who has been granted an 
Award may, if otherwise eligible, be granted additional Awards.  
Awards may be granted to such Employees of the Company and its 
subsidiaries who are residing in foreign jurisdictions as the 
Administrator in its sole discretion may determine from time to 
time.  The Administrator may establish additional terms, 
conditions, rules or procedures to accommodate the rules or laws 
of applicable foreign jurisdictions and to afford Grantees 
favorable treatment under such laws; provided, however, that 
no Award shall be granted under any such additional terms, 
conditions, rules or procedures with terms or conditions which 
are inconsistent with the provisions of the Plan.
     5.     Terms and Conditions of Awards.  
          (a)     Type of Awards.  The Administrator is authorized 
under the Plan to award any type of arrangement to an 
Employee that is not inconsistent with the provisions of the Plan 
and that by its terms involves or might involve the issuance 
of (i) Shares, (ii) an Option, a SAR or similar right with an 
exercise or conversion privilege at a fixed or variable 
price related to the Common Stock and/or the passage of time, 
the occurrence of one or more events, or the satisfaction of 
performance criteria or other conditions, or (iii) any other 
security with the value derived from the value of the Common 
Stock.  Such awards include, without limitation, Options, SARs, 
sales or bonuses of Restricted Stock, Dividend Equivalent 
Rights, Performance Units or Performance Shares, and an Award 
may consist of one such security or benefit, or two or more of 
them in any combination or alternative.  
          (b)     Designation of Award.  Each Award shall be 
designated in the Award Agreement.  In the case of an Option, the 
Option shall be designated as either an Incentive Stock Option 
or a Non-Qualified Stock Option.  However, notwithstanding such 
designation, to the extent that the aggregate Fair Market Value 
of Shares subject to Options designated as Incentive Stock 
Options which become exercisable for the first time by a Grantee 
during any calendar year (under all plans of the Company or any 
Parent or Subsidiary) exceeds $100,000, such excess Options, 
to the extent of the Shares covered thereby in excess of the 
foregoing limitation, shall be treated as Non-Qualified Stock 
Options.  For this purpose, Incentive Stock Options shall be 
taken into account in the order in which they were granted, 
and the Fair Market Value of the Shares shall be determined 
as of the date the Option with respect to such Shares is 
granted.
          (c)     Conditions of Award.  Subject to the terms 
of the Plan, the Administrator shall determine the provisions, 
terms, and conditions of each Award including, but not limited 
to, the Award vesting schedule, repurchase provisions, rights 
of first refusal, forfeiture provisions, form of payment 
(cash, Shares, or other consideration) upon settlement of the 
Award, and payment contingencies.  In the case of an Award 
(other than an Option or SAR) intended to qualify as 
Performance-Based Compensation, the grant, exercise and/or 
settlement of such Award shall be contingent upon achievement 
of preestablished performance goals, which shall consist of 
one or more of the following performance criteria:  total 
shareholder return, stock price, Clorox Value Measure, cash 
value added, economic value added, operating margin, asset 
turnover, sales growth, asset growth, return on investment, 
earnings per share, return on equity, return on assets, 
return on capital, operating cash flow, cost of capital, 
net income, customer satisfaction, employee satisfaction, 
and personal management objectives.   Performance goals shall 
be objective and shall otherwise meet the requirements of 
Code Section 162(m) and the regulations thereunder.  
Performance goals may differ for Awards granted to any one 
Employee or to different Employees.  Achievement of 
performance goals in respect of Awards intended to qualify 
as Performance-Based Compensation shall be measured over a 
performance period specified in the Award of up to ten 
years, and the goals shall be established not later than 
90 days after the beginning of the performance period 
applicable to the Award, or at such other date as may be 
required or permitted for Performance-Based Compensation.  
The Award may provide that partial achievement of the
 performance goal will result in a payment or vesting 
corresponding to the degree of achievement as specified in 
the Award.  The Administrator may, in its discretion, 
reduce the amount of a settlement otherwise to be made in 
connection with an Award intended to qualify as 
Performance-Based Compensation, but may not exercise 
discretion to increase the award.  
          (d)     Deferral of Award Payment.  The Administrator 
may establish one or more programs under the Plan to permit 
selected Grantees the opportunity to elect to defer receipt 
of consideration upon exercise of an Award, satisfaction 
of performance criteria, or other event that absent the 
election would entitle the Grantee to payment or receipt 
of Shares or other consideration under an Award.  The 
Administrator may establish the election procedures, the 
timing of such elections, the mechanisms for payments of, 
and accrual of interest or other earnings, if any, on amounts 
or Shares so deferred, and such other terms, conditions, 
rules and procedures that the Administrator deems advisable 
for the administration of any such deferral program.
          (e)     Award Exchange Programs.  The Administrator
 may establish one or more programs under the Plan to permit 
selected Grantees to exchange an Award under the Plan for one 
or more other types of Awards under the Plan on such terms and 
conditions as established by the Administrator from time to 
time.  
          (f)     Term of Award.  The term of each Award shall 
be the term stated in the Award Agreement, provided, however, 
that the term of an Incentive Stock Option shall be no more 
than ten (10) years from the date of grant thereof.  However, 
in the case of an Incentive Stock Option granted to a Grantee 
who, at the time the Option is granted, owns stock representing 
more than ten percent (10%) of the voting power of all classes 
of stock of the Company or any Parent or Subsidiary, the term 
of the Incentive Stock Option shall be five (5) years from the 
date of grant thereof or such shorter term as may be provided 
in the Award Agreement.  
          (g)     Individual Option, SAR Limit.  The maximum 
aggregate number of Shares with respect to which Options and 
SAR may be granted to any Employee in any fiscal year of the 
Company shall be five hundred thousand (500,000) Shares.  The 
foregoing limitation shall be adjusted proportionately in 
connection with any change in the Company's capitalization 
pursuant to Section 9, below.  This Section 5(g) is intended to 
comply with the requirements for the award of Performance-Based 
Compensation applicable to stock options and stock appreciation 
rights and shall be construed in accordance with the 
requirements of Section 162(m) of the Code and the regulations 
thereunder.
          (h)     Individual Performance-Based Compensation 
Limit for Awards Other than Options and SARs.  The maximum value 
of any Award (other than an Option or SAR) granted to any 
Employee in any fiscal year of the Company and intended to 
qualify as Performance-Based Compensation shall be two million 
dollars ($2,000,000), calculated based upon the value of the 
Award assuming the performance goal was met on the date of the 
grant of the Award.  This Section 5(h) is intended to comply 
with the requirements for the award of Performance-Based 
Compensation applicable to awards other than stock options and 
stock appreciation rights and shall be construed in accordance 
with the requirements of Section 162(m) of the Code and the 
regulations thereunder.
          (i)     Transferability of Awards.  Incentive Stock 
Options may not be sold, pledged, assigned, hypothecated, 
transferred, or disposed of in any manner other than by will or 
by the laws of descent or distribution and may be exercised, 
during the lifetime of the Grantee, only by the Grantee.  Other 
Awards shall be transferable to the extent provided in the 
Award Agreement.
          (j)     Time of Granting Awards.  The date of grant of 
an Award shall for all purposes be the date on which the 
Administrator makes the determination to grant such Award, or 
such other date as is determined by the Administrator.  Notice
 of the grant determination shall be given to each Employee to
 whom an Award is so granted within a reasonable time after 
the date of such grant.
     6.     Award Exercise or Purchase Price, Consideration, and 
Taxes.  
(a)     Exercise or Purchase Price.  The exercise or purchase 
price, if any, for an Award shall be as follows:
               (i)     In the case of an Incentive Stock Option: 
(A)     granted to an Employee who, at the time of the grant of 
such Incentive Stock Option owns stock representing more than
 ten percent (10%) of the voting power of all classes of stock 
of the Company or any Parent or Subsidiary, the per Share 
exercise price shall be not less than one hundred ten percent (
110%) of the Fair Market Value per Share on the date of grant.
(B)     granted to any Employee other than an Employee 
described in the preceding clause, the per Share exercise 
price shall be not less than one hundred percent (100%) of 
the Fair Market Value per Share on the date of grant.
(ii)     In the case of a Non-Qualified Stock Option, the per 
Share exercise price shall be not less than one hundred 
percent (100%) of the Fair Market Value per Share on the date 
of grant unless otherwise determined by the Administrator.
(iii)     In the case of any other Award, including Restricted 
Stock, such price, if any, as determined by the Administrator.
          (b)     Consideration.  Subject to Applicable Laws, 
the consideration to be paid for the Shares to be issued upon
 exercise or purchase of an Award including the method of payment, 
shall be determined by the Administrator (and, in the case of an 
Incentive Stock Option, shall be determined at the time of 
grant).  In addition to any other types of consideration the 
Administrator may determine, the Administrator is authorized 
to accept as consideration for Shares under the Plan the 
following:  
(i)     cash;
(ii)     check; 
(iii)     delivery of Grantee's promissory note with such 
recourse, interest, security, and redemption provisions as 
the Administrator in its discretion determines as appropriate; 
(iv)     surrender of Shares (including withholding of Shares 
otherwise deliverable upon exercise of the Award) which have 
a Fair Market Value on the date of surrender equal to the 
aggregate exercise price of the Shares as to which said Award 
shall be exercised (but only to the extent that such exercise 
of the Award would not result in an accounting compensation 
charge with respect to the Shares used to pay the exercise 
price unless otherwise determined by the Administrator); 
(v)     delivery of a properly executed exercise notice together 
with such other documentation as the Administrator and the 
broker, if applicable, shall require to effect an exercise of 
the Award and delivery to the Company of the sale or loan 
proceeds required to pay the exercise price and/or related 
withholding taxes; or 
(vi)     any combination of the foregoing methods of payment. 
          (c)     Taxes.  No Shares shall be delivered under 
the Plan to any Grantee or other person until such Grantee or 
other person has made arrangements acceptable to the Administrator 
for the satisfaction of federal, state, and local income and 
employment tax withholding obligations, including, without 
limitation, obligations incident to the receipt of Shares or 
the disqualifying disposition of Shares received on exercise 
of an Incentive Stock Option.  Upon exercise of an Award, the 
Company shall withhold from Grantee an amount sufficient to 
satisfy such tax obligations. 
     7.     Exercise of Award.
(a)     Procedure for Exercise; Rights as a Stockholder.  
(i)     Any Award granted hereunder shall be exercisable at 
such times and under such conditions as determined by the 
Administrator under the terms of the Plan and specified in 
the Award Agreement.
(ii)     An Award shall be deemed to be exercised when written 
notice of such exercise has been given to the Company in 
accordance with the terms of the Award by the person entitled 
to exercise the Award and full payment for the Shares with 
respect to which the Award is exercised has been received by 
the Company.  Until the issuance (as evidenced by the appropriate 
entry on the books of the Company or of a duly authorized 
transfer agent of the Company) of the stock certificate 
evidencing such Shares, no right to vote or receive dividends 
or any other rights as a stockholder shall exist with respect 
to Shares subject to an Award, notwithstanding the exercise 
of an Option or other Award.  The Company shall issue (or 
cause to be issued) such stock certificate promptly upon 
exercise of the Award.  No adjustment will be made for a 
dividend or other right for which the record date is prior 
to the date the stock certificate is issued, except as 
provided in the Award Agreement or Section 9, below.
(b)     Exercise of Award Following Termination of Employment 
Relationship.  
(i)     An Award may not be exercised after the termination 
date of such Award set forth in the Award Agreement and may 
be exercised following the termination of a Grantee's 
Continuous Status as an Employee only to the extent provided 
in the Award Agreement.
(ii)     Where the Award Agreement permits a Grantee to 
exercise an Award following the termination of the Grantee's 
Continuous Status as an Employee for a specified period, the 
Award shall terminate to the extent not exercised on the last 
day of the specified period or the last day of the original 
term of the Award whichever occurs first.
(iii)     Any Award designated as an Incentive Stock 
Option to the extent not exercised within the time permitted 
by law for the exercise of Incentive Stock Options following 
the termination of a Grantee's Continuous Status as an 
Employee shall convert automatically to a Non-Qualified Stock 
Option and thereafter shall be exercisable as such to the 
extent exercisable by its terms for the period specified in 
the Award Agreement.
8.     Conditions Upon Issuance of Shares.  
     (a)     Shares shall not be issued pursuant to the 
exercise of an Award unless the exercise of such Award and 
the issuance and delivery of such Shares pursuant thereto 
shall comply with all Applicable Laws, and shall be further 
subject to the approval of counsel for the Company with 
respect to such compliance.
     (b)     As a condition to the exercise of an Award, 
the Company may require the person exercising such Award 
to represent and warrant at the time of any such exercise 
that the Shares are being purchased only for investment 
and without any present intention to sell or distribute 
such Shares if, in the opinion of counsel for the Company, 
such a representation is required by any Applicable Laws.
9.     Adjustments Upon Changes in Capitalization.   Subject 
to any required action by the stockholders of the Company, 
the number of Shares covered by each outstanding Award, and 
the number of Shares which have been authorized for issuance 
under the Plan but as to which no Awards have yet been 
granted or which have been returned to the Plan, as well 
as the price per share of Common Stock covered by each 
such outstanding Award, shall be proportionately adjusted 
for any increase or decrease in the number of issued 
shares of Common Stock resulting from a stock split, reverse 
stock split, stock dividend, combination or reclassification 
of the Common Stock, or any other similar event resulting in 
an increase or decrease in the number of issued shares of 
Common Stock.  Such adjustment shall be made by the Administrator, 
and its determination in that respect shall be final, binding 
and conclusive.  Except as expressly provided herein, no 
issuance by the Company of shares of stock of any class, or 
securities convertible into shares of stock of any class, 
shall affect, and no adjustment by reason hereof shall be 
made with respect to, the number or price of Shares subject 
to an Award.
10.     Corporate Transactions/Changes of Control/Subsidiary 
Dispositions.
(a)     In the event of a Corporate Transaction, each Award 
which is at the time outstanding under the Plan automatically 
shall become fully vested and exercisable and be released 
from any restrictions on transfer and repurchase or forfeiture 
rights, immediately prior to the specified effective date of 
such Corporate Transaction, for all of the Shares at the time 
represented by such Award.  Effective upon the consummation 
of the Corporate Transaction, all outstanding Awards under 
the Plan shall terminate unless assumed by the successor 
company or its Parent.
(b)     In the event of a Change of Control (other than a 
Change of Control which also is a Corporate Transaction), 
each Award which is at the time outstanding under the Plan 
automatically shall become fully vested and exercisable and 
be released from any restrictions on transfer and repurchase 
or forfeiture rights, immediately prior to the specified 
effective date of such Change of Control, for all of the 
Shares at the time represented by such Award.  Each such 
Award shall remain so exercisable until the expiration or 
sooner termination of the applicable Award term.
(c)     The Administrator shall have the authority, 
exercisable either in advance of any actual or anticipated 
Subsidiary Disposition or at the time of an actual 
Subsidiary Disposition and either at the time of the grant 
of an Award or at any time while an Award remains outstanding, 
to provide for the automatic full vesting and exercisability 
of one or more outstanding unvested Awards under the Plan and 
the termination of restrictions on transfer and repurchase or 
forfeiture rights on such Awards, in connection with a 
Subsidiary Disposition, but only with respect to those Grantees 
who are at the time engaged primarily in Continuous Service as 
an Employee with the subsidiary corporation involved in such 
Subsidiary Disposition.  The Administrator also shall have the 
authority to condition any such Award vesting and exercisability 
or release from such limitations upon the subsequent termination 
of the affected Grantee's Continuous Service as an Employee with 
that subsidiary corporation within a specified period following 
the effective date of the Subsidiary Disposition.  The 
Administrator may provide that any Awards so vested or released 
from such limitations in connection with a Subsidiary Disposition, 
shall remain fully exercisable until the expiration or sooner 
termination of the Award.

(d)     The portion of any Incentive Stock Option accelerated 
under this Section 10 in connection with a Corporate Transaction, 
Change of Control or Subsidiary Disposition shall remain 
exercisable as an Incentive Stock Option under the Code only to 
the extent the $100,000 dollar limitation of Section 422(d) 
of the Code is not exceeded.  To the extent such dollar 
limitation is exceeded, the accelerated excess portion of 
such Option shall be exercisable as a Non-Qualified Stock 
Option.  

(e)     In the event of termination of a Grantee's Continuous 
Status as an Employee as a result of his or her Retirement, 
unless otherwise provided in the Award Agreement, each 
outstanding Award held by such Grantee shall become fully 
vested and exercisable and be released from any restrictions 
on transfer and repurchase or forfeiture rights for all of 
the Shares at the time represented by such Award.

11.     Term of Plan.  The Plan shall become effective upon 
the earlier to occur of its adoption by the Board or its 
approval by the stockholders of the Company.  It shall continue 
in effect for a term of ten (10) years unless sooner terminated.
     12.     Amendment, Suspension or Termination of the Plan.  
(a)     The Board may at any time amend, suspend or terminate 
the Plan. To the extent necessary and desirable to comply with 
Applicable Laws, the Company shall obtain stockholder approval 
of any Plan amendment in such a manner and to such a degree as
 required.
(b)     No Award may be granted during any suspension or after
 termination of the Plan.
(c)     Any amendment, suspension or termination of the Plan 
shall not affect Awards already granted, and such Awards shall 
remain in full force and effect as if the Plan had not been 
amended, suspended or terminated, unless mutually agreed 
otherwise between the Grantee and the Administrator, which 
agreement must be in writing and signed by the Grantee and the 
Company.
     13.     Amendment to Prior Plans.  No Awards shall be 
granted under the Company's 1977 Stock Option and Restricted 
Stock Plans and 1987 Long Term Compensation Program on or after 
stockholder approval of the Plan.
     14.     Reservation of Shares.  
(a)     The Company, during the term of the Plan, will at all 
times reserve and keep available such number of Shares as 
shall be sufficient to satisfy the requirements of the Plan.
(b)     The inability of the Company to obtain authority from 
any regulatory body having jurisdiction, which authority is 
deemed by the Company's counsel to be necessary to the lawful 
issuance and sale of any Shares hereunder, shall relieve the 
Company of any liability in respect of the failure to issue 
or sell such Shares as to which such requisite authority shall 
not have been obtained.
15.     No Effect on Terms of Employment.  The Plan shall 
not confer upon any Grantee any right with respect to 
continuation of employment or consulting relationship with 
the Company, nor shall it interfere in any way with his or 
her right or the Company's right to terminate his or her 
employment or consulting relationship at any time, with or 
without cause.
16.     Stockholder Approval.  Continuance of the Plan with 
respect to the grant of Incentive Stock Options and grants 
to Covered Employees shall be subject to approval by the 
stockholders of the Company within twelve (12) months before 
or after the date the Plan is adopted, and such stockholder 
approval shall be a condition to the right of a Covered 
Employee to receive Performance-Based Compensation hereunder.  
Such stockholder approval shall be obtained in the degree 
and manner required under Applicable Laws. 

GLOSSARY OF DEFINED TERMS

Definitions.  As used in the Plan, the following definitions 
shall apply:

{     {"Administrator" means the Board or any of the 
Committees appointed to administer the Plan.
{     {"Affiliate" and "Associate" shall have the respective 
meanings ascribed to such terms in Rule 12b-2 promulgated 
under the Exchange Act.
{     {"Applicable Laws" means the legal requirements 
relating to the administration of stock incentive plans, 
if any, under applicable provisions of federal securities 
laws, state corporate and securities laws, the Code, and 
the rules of any applicable stock exchange or national
 market system. 
{     {"Award" means the grant of an Option, SAR, Dividend 
Equivalent Right, Restricted Stock, Performance Unit, 
Performance Share, or other right or benefit under the Plan.
{     "Award Agreement" means the written agreement evidencing 
the grant of an Award executed by the Company and the Grantee, 
including any amendments thereto.
{     {"Board" means the Board of Directors of the Company.
{     {"Business Combination" means a reorganization, merger 
or consolidation or sale or other disposition of all or 
substantially all of the assets of the Company or the acquisition 
of assets of another corporation or entity, in each case, 
unless, immediately following such Business Combination, 
(i) all or substantially all of the individuals and entities 
who were the beneficial owners, respectively, of the outstanding 
Common Stock and outstanding Voting Securities immediately 
prior to such Business Combination beneficially own, 
directly or indirectly, more than fifty percent (50%) of, 
respectively, the then outstanding shares of common stock 
and the combined voting power of the then outstanding 
voting securities entitled to vote generally in the election 
of directors, as the case may be, of the corporation resulting 
from such Business Combination (including, without limitation, 
a corporation which as a result of such transaction owns the 
Company or all or substantially all of the Company's assets 
either directly or through one or more subsidiaries) in 
substantially the same proportions as their ownership, 
immediately prior to such Business Combination of the 
outstanding Common Stock and outstanding Voting Securities, 
as the case may be, (ii) no Person (excluding any employee 
benefit plan (or related trust) of the Company or such 
corporation resulting from such Business Combination) 
beneficially owns, directly or indirectly, twenty percent 
(20%) or more (or, in the case of Henkel, more than the 
percentage limit of the Company's issued common stock agreed 
to in paragraph 4(a) of the June 18, 1981 agreement between 
the Company and Henkel, as amended), of the then outstanding 
shares of common stock of the corporation resulting from 
such Business Combination or the combined voting power of 
the then outstanding voting securities of such corporation 
except to the extent that such ownership existed prior to 
the Business Combination and (iii) at least a majority of 
the members of the board of directors of the corporation 
resulting from such Business Combination were members of 
the Incumbent Board at the time of the execution of the 
initial agreement, or of the action of the Board, providing 
for such Business Combination.  
{     {"Change of Control" means a change in ownership or 
control of the Company effected through either of the 
following transactions:
(i)     The acquisition by any Person of beneficial ownership 
(within the meaning of Rule 13(d)(3) promulgated under the 
Exchange Act) of twenty percent (20%) or more (or, in the 
case of Henkel, more than the percentage limit of the
 Company's issued common stock agreed to in paragraph 4(a) of 
the June 18, 1981 agreement between the Company and Henkel, 
as amended) of either (A) the then outstanding shares of 
Common Stock or (B) the combined voting power of the then 
outstanding Voting Securities; provided, however, that for 
purposes of this paragraph, the following acquisitions 
shall not constitute a Change of Control:  (W) any acquisition 
directly from the Company, (X) any acquisition by the 
Company, including any acquisition which, by reducing the 
number of shares outstanding, is the sole cause for 
increasing the percentage of shares beneficially owned by 
any such Person or by Henkel to more than the applicable 
percentage set forth above, (Y) any acquisition by any 
employee benefit plan (or related trust) sponsored or 
maintained by the Company or any corporation controlled 
by the Company or (Z) any acquisition pursuant to a 
Business Combination which complies with clauses (i), (ii) 
and (iii) of the definition of "Business Combination" 
above; or (ii)Directors constituting the Incumbent Board 
cease for any reason to constitute at least a majority of 
the Directors.  
"Clorox Value Measure" means an economic value added model
 the calculation of which links profit to investment by 
including a capital charge for assets employed in the 
business.
{     {"Code" means the Internal Revenue Code of 1986, as 
amended.
{     {"Committee" means any committee appointed by the 
Board to administer the Plan.
{     "Common Stock" means the common stock of the Company, 
as adjusted in accordance with the provisions of Section 9, 
below.
{     {"Company" means The Clorox Company.
{     {{"Continuous Status as an Employee" means that the 
employment relationship with the Company, any Parent, or 
Subsidiary, is not interrupted or terminated.  Continuous 
Status as an Employee shall not be considered interrupted 
in the case of (i) any leave of absence approved by the 
Company or (ii) transfers between locations of the Company 
or between the Company, its Parent, any Subsidiary, or any
 successor.  A leave of absence approved by the Company 
shall include sick leave, military leave, or any other 
personal leave approved by an authorized representative of 
the Company.  For purposes of Incentive Stock Options, no 
such leave may exceed ninety (90) days, unless reemployment
 upon expiration of such leave is guaranteed by statute or 
contract.  
{     
{     {"Corporate Transaction" means any of the following 
stockholder-approved transactions to which the Company is a 
party:
(i)     a Business Combination, or  
(ii)     a complete liquidation or dissolution of the 
Company.  

{     {"Covered Employee" means an Employee who is a 
"covered employee" under Section 162(m)(3) of the Code at 
the time of an Award under the Plan.
{     {"Director" means a member of the Board.
{     {"Disability" means disability as defined in 
subsection 4.1(a) of The Clorox Company Disability Plan 
for twelve (12) consecutive months.
{     "Dividend Equivalent Right" means a right entitling the 
Grantee to compensation measured by dividends paid with respect 
to Common Stock.  
{     {"Employee" means any person, including Officers and
 Directors, employed by the Company or any Parent or 
Subsidiary of the Company.  The payment of a director's fee 
by the Company shall not be sufficient to constitute "employment"
 by the Company.
{     {"Exchange Act" means the Securities Exchange Act of 1934, 
as amended.
{     {"Fair Market Value" means, as of any date, the value of 
Common Stock determined as follows:
(i)     Where there exists a public market for the Common Stock, 
the Fair Market Value shall be (A) the closing sales price for
 a Share for the last market trading day prior to the time of 
the determination (or, if no sales were reported on that date, 
on the last trading date     on which sales were reported) on 
the New York Stock Exchange, the NASDAQ National Market or the 
principal securities exchange on which the Common Stock is 
listed for trading, whichever is applicable or (B) if the Common 
Stock is not traded on any such exchange or national market 
system, the average of the closing bid and asked prices of a 
Share on the NASDAQ Small Cap Market, in each case, as reported 
in The Wall Street Journal or such other source as the 
Administrator deems reliable; or
(ii)     In the absence of an established market of the type 
described above, for the Common Stock, the Fair Market Value 
thereof shall be determined by the Administrator in good faith, 
and such determination shall be conclusive and binding on all 
persons.
{     {"Grantee" means an Employee who receives an Award under 
the Plan.
     "Henkel" means Henkel KGaA and any person controlled by 
Henkel KGaA. 
{     {"Incentive Stock Option" means an Option intended to 
qualify as an incentive stock option within the meaning of 
Section 422 of the Code.
{     {"Incumbent Board" means Directors who (i) are Directors 
as of the date of Board adoption of the Plan, (ii) were elected 
or nominated for election as Directors by at least a majority 
of the Directors described in clause (i) who were still in 
office at the time such election or nomination was approved 
by the Board, or (iii) have been nominated as a representative 
of Henkel KGaA pursuant to the agreement between Henkel KGaA 
and the Company dated July 16, 1986; provided that a person 
shall not be deemed an Incumbent Board member if his or her 
initial assumption of office as a Director was the result of 
an actual or threatened election contest with respect to the 
election or removal of Directors, or other actual or threatened 
solicitation of proxies or stockholder consents, by or on 
behalf of a Person other than the Board.  
{     {"Non-Qualified Stock Option" means an Option not intended 
to qualify as an Incentive Stock Option.
{     {"Officer" means a person who is an officer of the 
Company within the meaning of Section 16 of the Exchange Act 
and the rules and regulations promulgated thereunder.
{     {"Option" means a stock option granted pursuant to the 
Plan.
{     {"Parent" means a "parent corporation," whether now or 
hereafter existing, as defined in Section 424(e) of the Code.
{     "Performance - Based Compensation" means compensation 
qualifying as "performance-based compensation" under Section 
162(m) of the Code.
{     {"Performance Shares" means Shares or an Award denominated 
in Shares which may be earned in whole or in part upon attainment 
of performance criteria established by the Administrator and 
which may be settled for cash, securities, or a combination of 
cash and securities as determined by the Administrator.  
{     {"Performance Units" means awards which may be earned in 
whole or in part upon attainment of performance criteria 
established by the Administrator and which may be settled for 
cash, securities or a combination of cash and securities as 
determined by the Administrator.
{     {"Person" means any individual, entity or group within 
the meaning of Section 13(d)(3) or 14(d)(2) of the Exchange Act.  
{     {"Plan" means this 1996 Stock Incentive Plan.
{     {"Restricted Stock" means an award of Shares under the 
Plan to the Grantee for such consideration, if any, and subject 
to such restrictions on transfer, rights of first refusal, 
repurchase provisions, forfeiture provisions, and other terms 
and conditions as established by the Administrator.  
{     {"Retirement" means termination of Continuous Status as 
an Employee after attaining age fifty-five (55) with ten (10) 
or more years of "vesting service" as defined in The Clorox 
Company Pension Plan.  
{     {"Rule 16b-3" means Rule 16b-3 promulgated under the 
Exchange Act or any successor thereto.
{     "SAR" means a stock appreciation right entitling the 
Grantee to Shares or cash compensation measured by appreciation 
in the value of Common Stock. 
{     {"Share" means a share of the Common Stock.
{     {"Subsidiary" means a "subsidiary corporation," whether now 
or hereafter existing, as defined in Section 424(f) of the Code.
{     {"Subsidiary Disposition" means the disposition by the 
Company of its equity holdings in any subsidiary corporation 
effected by a merger or consolidation involving that subsidiary 
corporation, the sale of all or substantially all of the assets 
of that subsidiary corporation or the Company's sale or 
distribution of substantially all of the outstanding capital 
stock of such subsidiary corporation.  
{     {"Voting Securities" means voting securities of the 
Company entitled to vote generally in the election of Directors.


  



THE CLOROX COMPANY
EXECUTIVE INCENTIVE COMPENSATION PLAN


1. Purpose

The purpose of The Clorox Company Executive Incentive Compensation 
Plan (the "Plan") is to provide an incentive for corporate 
officers and to recognize and reward those officers.

2. Definitions

The following terms will have the following meaning for purposes 
of the Plan:
"Award" means a bonus paid in cash, Stock and/or restricted 
Stock.
"Board" means the Board of Directors of the Company.
"Clorox Value Measure" means an economic value-added model the 
calculation of which links profit to investment by including a 
capital charge for assets employed in the business.
"Code" means the Internal Revenue Code of 1986, as amended.
"Committee" means the Employee Benefits and Management Compensation 
Committee of the Board, or such other Committee designated by 
the Board to administer the Plan provided that the Committee 
shall consist of two or more persons, each of whom is an 
"outside director" within the meaning of Section 162(m) of the 
Code.
"Company" means The Clorox Company.
"Participant" means a corporate officer of the Company or a 
Subsidiary selected by the Committee to participate in the Plan.
"Performance Criteria" means the following measures of performance:  
total shareholder return, Stock price, Clorox Value Measure, 
cash value added, economic value added, operating margin, asset 
turnover, sales growth, asset growth, return on investment, 
earnings per share, return on equity, return on assets, return on 
capital, operating cash flow, cost of capital, net income, 
customer satisfaction, and employee satisfaction.
A Performance Criterion may be applied by the Committee as a 
measure of the performance of any, all, or any combination of the 
following:  the Company, a Subsidiary, a division, group or other 
unit of the Company or a Subsidiary, or a particular product 
category or categories of the Company or a Subsidiary.
"Performance Goal(s)" means the goal or goals established for a 
Participant by the Committee in accordance with Section 4(a).
"Stock" means common stock of the Company.
"Subsidiary" means any corporation in which the Company, directly 
or indirectly, controls 50 percent or more of the total combined 
voting power of all classes of stock.
"Target Award" means the amount of the target award established 
for each Participant by the Committee in accordance with Section 4(a).

3. Term

The Plan shall be effective as of July 1, 1996, subject to 
stockholders approval, and shall continue until June 30, 2001 unless 
reapproved by the Company's stockholders or unless amended or 
terminated pursuant to Section 9 hereof.

4. Awards

Within 90 days after the beginning of each fiscal year of the 
Company (a "year"), the Committee will select Participants for 
the year and establish in writing (i) an objective Performance 
Goal or Goals for each Participant for that year based on one or 
more of the Performance Criteria, (ii) the specific Award 
amounts that will be paid to each Participant if his or her 
Performance Goal or Goals are achieved (the "Target Award") 
and (iii) the method by which such amounts will be calculated.  
The Committee may specify as to each Target Award the form of 
payment of the Award (cash, Stock, restricted Stock, and/or 
other property), provided that if restricted Stock is offered 
as an incentive to Participants to take some or all of their 
Award in Stock the amount of the restricted Stock shall be 
specified and the Target Award, including such restricted Stock, 
shall not exceed the maximum Award permitted under Section 4(b).  
The Target Award may provide for payment of all or part of the 
Target Award in the case of retirement, death, disability or 
change of ownership of control of the Company or a Subsidiary 
during the year.
The maximum Award that may be paid to any Participant under the 
Plan for any year will be $2 million.
The Committee may reduce or eliminate, but may not increase, any 
Award calculated under the methodology established in accordance
 with paragraph (a) in order to reflect additional considerations 
relating to performance.
As soon as practicable following each year while the Plan is in 
effect, the Committee shall determine and certify, for each 
Participant, the extent to which the Performance Goal or Goals have 
been met and the amount of the Award, if any, to be made.  Awards 
will be paid to the Participants following such certification by 
the Committee and no later than ninety (90) days following the 
close of the year with respect to which the Awards are made.
The Company shall withhold from the payment of any Award hereunder 
any amount required to be withheld for taxes.

5. Termination of Employment

Except as may be specifically provided in an Award pursuant to 
Section 4(a), a Participant shall have no right to an Award under 
the Plan for any year in which the Participant is not actively 
employed by the Company or its Subsidiaries on June 30 of such year.  
In establishing Target Awards, the Committee may also provide that 
in the event a Participant is not employed by the Company or its 
Subsidiaries on the date on which the Award is paid, the Participant 
may forfeit his or her right to the Award paid under the Plan.

6. Administration

The Plan will be administered by the Committee.  The Committee will 
have the authority to interpret the Plan, to prescribe rules 
relating to the Plan and to make all determinations necessary or 
advisable in administering the Plan.  Decisions of the Committee 
with respect to the Plan will be final and conclusive.

7. Unfunded Plan

Awards under the Plan will be paid from the general assets of the 
Company, and the rights of Participants under the Plan will be only 
those of general unsecured creditors of the Company.

8. Code Section 162(m)

It is the intent of the Company that all Awards under the Plan 
qualify as performance-based compensation for purposes of Code 
Section 162(m)(4)(C) so that the Company's tax deduction for 
such Awards is not disallowed in whole or in part under Code 
Section 162(m).  The Plan is to be applied and interpreted 
accordingly.

9. Amendment or Termination of the Plan

The Committee may from time to time suspend, revise, amend or 
terminate the Plan; PROVIDED, that any such amendment or 
revision which requires approval of the Company's shareholders 
in order to maintain the qualification of Awards as 
performance-based compensation pursuant to Code 
Section 162(m) (4) (C) shall not be made without such approval.

10. Applicable Law

The Plan will be governed by the laws of California.

11. No Rights to Employment

Nothing contained in the Plan shall give any person the right 
to be retained in the employment of the Company or any of its 
Subsidiaries.  The Company reserves the right to terminate any 
Participant at any time for any reason notwithstanding the 
existence of the Plan.

12. No Assignment

Except as otherwise required by applicable law, any interest, 
benefit, payment, claim or right of any Participant under the
 Plan shall not be sold, transferred, assigned, pledged, 
encumbered or hypothecated by any Participant and shall not be 
subject in any manner to any claims of any creditor of any 
Participant or beneficiary, and any attempt to take any such 
action shall be null and void.  During the lifetime of any 
Participant, payment of an Award shall only be made to such 
Participant.  Notwithstanding the foregoing, the Committee 
may establish such procedures as it deems necessary for a 
Participant to designate a beneficiary to whom any amounts 
would be payable in the event of any Participant's death.

13. Stockholder Approval

This Plan shall be subject to approval by a vote of the 
stockholders of the Company at the 1996 Annual Meeting, and 
such stockholder approval shall be a condition to the right 
of any Participant to receive any benefits hereunder.



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