CLOROX CO /DE/
8-K, 1996-12-03
SPECIALTY CLEANING, POLISHING AND SANITATION PREPARATIONS
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               SECURITIES AND EXCHANGE COMMISSION
                   Washington, D.C. 20549


                        FORM 8-K


                     CURRENT REPORT
           Pursuant to Section 13 or 15(d) of the
             Securities Exchange Act of 1934



         Date of report (Date of earliest 
         event reported):  November 26, 1996


                 THE CLOROX COMPANY
   (Exact Name of Registrant as Specified in Its Charter)


                      Delaware
     (State or Other Jurisdiction of Incorporation)



   1-07151                              31-0595760
(Commission File Number)            (I.R.S. Employer
                                    Identification No.)




   1221 Broadway,                          94612
Oakland, California
(Address of Principal                    (Zip Code)
 Executive Offices)




@@


                        510/271-7000
      (Registrant's Telephone Number, Including Area Code)




- -------------------------------------------------------------



Item 5.     Other Events.
On November 26, 1996, the registrant, Shield Acquisition 
Corporation, a Delaware corporation and wholly-owned 
subsidiary of the registrant (the "Offeror"), and Armor 
All Products Corporation, a Delaware corporation ("Armor All"), 
entered into an Agreement and Plan of Merger (the "Merger 
Agreement") providing for a tender offer (the "Offer") by 
the Offeror for any or all of the shares of Armor All's 
common stock (the "Shares").  Following the Offer and the 
Offeror's payment for the Shares tendered pursuant to the 
Offer, subject to certain conditions, the Merger Agreement 
provides for the merger of Armor All with and into the 
Offeror (the "Merger"), with Armor All as the surviving 
corporation.  Under the terms of the Merger Agreement, 
Armor All stockholders who tender Shares will receive 
$19.09 from Offeror for each Share  tendered. Concurrently 
with the execution of the Merger Agreement on November 26, 
1996, the registrant, the Offeror and McKesson Corporation, 
a stockholder of Armor All currently holding approximately 
54% of the Shares ("McKesson"), entered into a stockholder 
agreement (the "Stockholder Agreement"), pursuant to which 
McKesson agreed to tender all Shares owned by it pursuant 
to the Offer and granted to the registrant an irrevocable 
proxy  to vote McKesson's Shares in connection with any 
meeting of the stockholders of Armor All regarding the 
Merger or certain other matters. On December 2, 1996, the 
Offeror and the registrant filed with the Securities and 
Exchange Commission a Tender Offer Statement on Schedule 
14D-1 in connection with the Offeror's offer to purchase 
all of the Shares, which provides additional information 
regarding the Offer and the Merger and attaches the 
Merger Agreement and the Stockholder Agreement as exhibits 
thereto. 


Item 7.     Financial Statements and Exhibits.

(c)     Exhibits
        --------

1.1     Form of press release of the registrant issued on 
        November 26, 1996.


                     SIGNATURES

Pursuant to the requirements of the Securities Exchange 
Act of 1934, the registrant has duly caused this report 
to be signed on its behalf by the undersigned hereunto
duly authorized.

THE CLOROX COMPANY



Date:  December 3, 1996     By: /s/ E. A. CUTTER
                                E.A. Cutter
                                Senior Vice President - 
                                General Counsel and Secretary



               EXHIBIT 1.1 TO FORM 8-K
               -----------------------

        CLOROX WILL ACQUIRE ARMOR ALL, THE LEADING 
          LINE OF AUTOMOTIVE CLEANING PRODUCTS

      Move extends Clorox's cleaning expertise 
           into a major new category


     Oakland, Calif., Nov. 26, 1996 -- The Clorox Company 
(CLX-NY, PSE), a leading consumer products manufacturer, 
said today that it will add the top line of automotive 
cleaning products to its portfolio with the planned 
acquisition of Armor All Products Corporation (ARMR-NASDAQ).

     Clorox and Armor All have entered into an agreement 
and plan of merger under which Clorox will make a tender 
offer for 100 percent of Armor All's common stock at a 
price of $19.09 per share for a total of approximately 
$400 million. Armor All's board of directors has unanimously 
approved the agreement and recommended that Armor All's 
stockholders accept the Clorox offer. McKesson Corporation, 
which owns 55 percent of Armor All's common stock, has 
agreed to tender all of its shares.

     The tender offer is expected to commence on Dec. 2, 1996 
and to close before the end of the year. Armor All's regular 
quarterly dividend of 16 cents per share, declared Nov. 12, 
1996, will be paid on Jan. 2, 1997 to stockholders of record 
Dec. 2, 1996.

     Clorox plans to fund the acquisition with cash and 
short-term borrowings.

     The acquisition is expected to be modestly dilutive, 
with Clorox's fiscal year 1997 earnings impacted by about 2 
percent to 3 percent. This is based on preliminary estimates, 
and actual results may vary.

     Based in Orange County (Calif.), Armor All reported fiscal 
1996 revenues of $186 million. Some 73 percent of sales, or 
about $136 million, was in U.S. automotive cleaners. The balance 
was in international Armor All sales and in a line of domestic 
do-it-yourself home care products.

     Armor All leads the $710 million automotive cleaning 
products market with a 30 percent share, and has about a 60 
percent share of the $170 million protectant segment.

     "This acquisition is right on target with our strategy of 
finding strong equities in new categories close in to what we 
do and where we can add value," said Clorox Chairman and CEO 
Craig Sullivan.

- - More - 

<PAGE>

     "Armor All is a great brand equity with leading positions 
in the market and extraordinarily high consumer awareness and 
satisfaction ratings," Sullivan continued. "This acquisition 
is a logical extension of our home cleaning expertise into a 
market where we will have a leading position. It fits virtually 
all of our criteria for acquisitions into new categories."

     Sullivan noted that the key benefits consumers want in 
their cleaning products, whether in the home or in the garage, 
are identical. They want surfaces to be clean and new looking 
with minimal effort. They want to protect their investments, 
and they take satisfaction in making their possessions look 
new again.

     Clorox plans to achieve significant synergies with its 
other core businesses in marketing and manufacturing, and in 
R&D, "where our goal is to lead the category in product quality 
and performance," Sullivan stated. He added that the automotive 
cleaner market is a favorable environment for Clorox's marketing 
strengths and that "Armor All" is a strong advertisable brand 
name.

     Since about half of Armor All volume is sold to customers 
with whom Clorox already does business, there is a significant 
opportunity to improve delivery efficiency for these customers. 
Many customers will be able to pool orders with other Clorox 
products for greater savings. "We also look forward to developing 
a positive growth relationship with new customers in the retail 
automotive channel," Sullivan added.

     Internationally, Armor All will add mass to Clorox businesses 
in Canada, Mexico, Puerto Rico and Japan, all places where 
Clorox already has operations.

     Dollar sales for the $710 million automotive cleaning 
products market were up approximately 5.3 percent for the 12 
months ended August 1996. In the protectant segment, which 
Armor All created 25 years ago and continues to lead, dollar 
sales were up approximately 5.6 percent. Armor All products 
also lead the wash, tire cleaner and wheel cleaner segments.

     Clorox believes several factors may drive growth faster 
in automotive cleaning than in home cleaning. Among them, 
vehicle ownership is up 20 percent over the past 10 years and 
exceeds the population's growth rate. Consumers are keeping 
their cars longer, and older cars are more likely to be washed 
and polished at home. And because new car prices are increasing 
faster than salaries, consumers are more attentive to 
protecting their investment.

     In addition to its line of home cleaning products, The 
Clorox Company manufactures and markets bleaches, cat litters 
and insecticides, charcoal briquets, salad dressings and 
sauces. The company had net earnings of $222 million on sales 
of $2.2 billion for the year ended June 30.

- - More - 

<PAGE>


     This announcement contains forward looking statements 
relating to the integration of the Armor All business into 
Clorox's business. The Private Securities Litigation Reform 
Act of 1995 provides a safe harbor for such statements 
provided the Company makes note of risk factors associated 
with them. Therefore the Company points out that acquisitions 
involved a number of risks which can cause actual results to 
be materially different from expected results. There can be 
no assurance that Clorox will be able to successfully 
integrate and then manage Armor All without unanticipated 
costs, delays or problems.


                       # # #


CONTACTS      

News Media                         Investment Community
- ----------------                   --------------------
Fred Reicker                        Karen Rose
(W) 510-271-7291                   (W) 510-271-7385
(H) 510-351-7548 

                                    Ughetta Ugolini
                                   (W) 510-271-2270

McKesson
- ---------------
Janet Bley
(415) 983-9357



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