CLOROX CO /DE/
10-K, 1997-09-25
SPECIALTY CLEANING, POLISHING AND SANITATION PREPARATIONS
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               UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                          WASHINGTON, D.C.  20549

                                FORM 10-K
(Mark One)

[x]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended June 30, 1997

OR  [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF 
THE SECURITIES EXCHANGE ACT OF 1934
For the transmission period from                to              
                                 --------------    -------------

                     Commission file number 1-07151

                          THE CLOROX COMPANY
           (Exact name of registrant as specified in its charter)

   DELAWARE                                       31-0595760   
(State or other jurisdiction of               (I.R.S. Employer
 incorporation or organization)               Identification No.)

1221 Broadway, Oakland, CA                        94612-1888
(Address of principal executive offices)          (Zip Code)

Registrant's telephone number,                 (510) 271-7000
 including area code  

Securities registered pursuant to Section 12(b) of the Act:   
                                          Name of each exchange 
Title of each class                         on which registered 
- ------------------------                  ------------------------
Common Stock, $1 par value                New York Stock Exchange
                                          Pacific Exchange

Securities registered pursuant to Section 12(g) of the Act:  NONE.

Indicate by check mark whether the registrant (1) has filed all 
reports required to be filed by Section 13 or 15(d) of the 
Securities Exchange Act of 1934 during the preceding 12 months 
(or for such shorter period that the registrant was required to 
file such reports), and (2) has been subject to such filing 
requirements for the past 90 days. 
Yes  X        No     
    ---          ---

Indicate by check mark if disclosure of delinquent filers 
pursuant to Item 405 of Regulation S-K is not contained herein, 
and will not be contained, to the best of registrant's 
knowledge, in definitive proxy or information statements 
incorporated by reference in Part III of this Form 10-K or any 
amendment to this Form 10-K.[  ]

Aggregate market value of voting stock held by non-affiliates 
of the registrant at July 31, 1997: $5,023,617,408.  
Number of shares of common stock outstanding at 
July 31, 1997:  51,597,992 (prior to giving effect to the 2:1
stock split effected in the form of a dividend payable on
September 2, 1997).


                     DOCUMENTS INCORPORATED BY REFERENCE

Portions of the registrant's Annual Report to Stockholders 
for the Year Ended June 30, 1997 are incorporated by reference 
into Parts I, II and IV of this Report.  Portions of the 
registrant's definitive Proxy Statement for the Annual 
Meeting of Stockholders to be held on November 19, 1997, 
which will be filed with the United States Securities and 
Exchange Commission within 120 days after the end of the 
registrant's fiscal year ended June 30, 1997, are incorporated 
by reference into Part III of this Report.

<PAGE>

                                                        
                           PART I



ITEM l.  BUSINESS  

(a)  GENERAL DEVELOPMENT OF BUSINESS.

The Company (the term "Company" as used herein includes the
registrant identified on the facing sheet, The Clorox 
Company, and its subsidiaries, unless the context indicates
otherwise) was originally founded in Oakland, California in 
1913 as the Electro-Alkaline Company.  It was reincorporated
as Clorox Chemical Corporation in 1922, as Clorox Chemical 
Co. in 1928, and as The Clorox Company (an Ohio corporation)
in 1957, when the business was acquired by The Procter & 
Gamble Company.  The Company was fully divested by The 
Procter & Gamble Company in 1969 and, as an independent 
company, was reincorporated in 1973 in California as The 
Clorox Company.  In 1986, the Company was reincorporated 
in Delaware.

Portions of The Clorox Company Annual Report for the Year 
Ended June 30, 1997 ("Annual Report") to its stockholders 
are incorporated herein by specific reference.

During fiscal year 1997, the Company continued to focus on 
expanding its domestic business, through internal 
development of new products and line extensions of existing
products.  The Company introduced 15 new products in the 
U.S. during fiscal year 1997.  It also continued its 
strategy of considering strategic acquisitions and, in that
regard, entered the automotive appearance product market 
with its acquisition of Armor All Products Corporation 
during fiscal year 1997. 

Internationally, the Company continued the implementation 
of its strategy of expanding its laundry, household cleaning
and insecticide businesses to markets where these 
categories are not yet fully developed, but where it 
believes high potential exists.  The Company made three 
international acquisitions in fiscal year 1997, consisting 
of the "Limpido" brand of liquid bleach in Colombia, the 
"Pinoluz" brand of pine cleaner in Argentina, and the Shell
Group's insecticides and cleaning products business in 
Chile.   In addition, the Company introduced 24 new products
or line extensions in previously established international
operations.

(b)  FINANCIAL INFORMATION ABOUT INDUSTRY SEGMENTS.
The Company's operations are predominantly in one segment 
- -- non-durable household consumer products.  Such operations
include the production and marketing of non-durable 
consumer products sold primarily through grocery and other
retail stores.  Financial information for the last three 
fiscal years attributable to the Company's operations is set
forth in the Consolidated Financial Statements, pages 24 
through 37 of the Annual Report, incorporated herein by 
this reference. 

Unless otherwise stated, all share numbers and stock 
prices in this Form 10-K give effect to the 2:1 stock split
declared July 15, 1997, effected in the form of a stock 
dividend payable September 2, 1997 on all shares of Common 
Stock outstanding as of the close of business on July 28, 
1997.

(c)  NARRATIVE DESCRIPTION OF BUSINESS.

PRINCIPAL PRODUCTS.  Products currently marketed in the 
United States and certain foreign countries are listed on 
the inside back cover (page 44) of the Annual Report, 
incorporated herein by this reference.

PRINCIPAL MARKETS - METHODS OF DISTRIBUTION.  Most non-
durable household consumer products are nationally 
advertised and sold within the United States to grocery 
stores through a network of brokers, and to mass 
merchandisers, warehouse clubs, military and other retail 
stores primarily through a direct sales force.  The Company
also sells, within the United States, institutional versions
of specialty food and non-food products.  Outside the 
United States, the Company sells consumer products through 
subsidiaries, licensees, distributors and joint venture 
arrangements with local partners.

SOURCES AND AVAILABILITY OF RAW MATERIALS.  The Company has
obtained ample supplies of all required raw materials and 
packaging supplies, which, with a few exceptions, were 
available from a wide variety of sources during fiscal 
year 1997.  Contingency plans have been developed for 
single sourced supplier materials. 

PATENTS AND TRADEMARKS.  Although some products are 
covered by patents, the Company does not believe that 
patents, patent licenses or similar arrangements are 
material to its business.  Most of the Company's brand 
name consumer products are protected by registered 
trademarks.  Its brand names and trademarks are extremely 
important to its business and the Company pursues a course 
of vigorous action against apparent infringements.

SEASONALITY.  The only portions of the operations of the 
Company which have any significant degree of seasonality 
are the marketing of charcoal briquets, insecticides, and 
automotive appearance products.  Most sales of these 
product lines occur in the third and fourth fiscal quarters.
Working capital to carry inventories built up in the off-
season and to extend terms to customers is generally 
provided by internally generated funds plus commercial 
paper lines of credit.

CUSTOMERS AND ORDER BACKLOG.  During fiscal years 1995, 
1996 and 1997, revenues from the Company's sales of its 
products to Wal-Mart Stores, Inc. and its affiliated 
companies were 13%, 14% and 15%, respectively, of the 
Company's gross consolidated revenues.  Except for this 
relationship, the Company is not dependent upon any other 
single customer or a few customers.  Order backlog is not 
a significant factor in the Company's business.  

RENEGOTIATION.  None of the Company's operations is subject
to renegotiation or termination at the election of the 
Federal government.

COMPETITION.  The markets for consumer products are highly 
competitive and most of the Company's products compete with
other nationally advertised brands within each category, 
and with "private label" brands and "generic" non-branded 
products of grocery chains and wholesale cooperatives.  
Competition is encountered from similar and alternative 
products, many of which are produced and marketed by major 
national concerns having financial resources greater than 
those of the Company.  Depending on the competitor, the 
Company's products compete with competitive products on 
price, quality or other benefits to consumers.

A newly introduced consumer product (whether improved or 
newly developed) usually encounters intense competition 
requiring substantial expenditures for advertising and 
sales promotion.  If a product gains consumer acceptance, 
it normally requires continuing advertising and promotional
support to maintain relative market position.

RESEARCH AND DEVELOPMENT.  The Company's operations 
incurred expenses of approximately $50,489,000 in fiscal 
year 1997, $45,821,000 in fiscal year 1996 and  
$44,819,000 in fiscal year 1995 on research activities 
relating to the development of new products or the
maintenance and improvement of existing products.  None of 
such research activity was customer sponsored.

ENVIRONMENTAL MATTERS.  Historically, the Company has not 
made material capital expenditures for environmental control
facilities or to comply with environmental laws and 
regulations.  However, in general, the Company does 
anticipate spending increasing amounts annually for 
facility upgrades and for environmental programs.  The 
amount of capital expenditures for environmental compliance
was not material in fiscal year 1997 and is not expected to
be material in the next fiscal year.

In addition, the Company is involved in certain other 
environmental matters, including: 

(i)     The Company sold its architectural coatings business
        in fiscal year 1990.  In connection with the 
        disposition of those manufacturing facilities, the 
        Company retained responsibility for certain 
        environmental obligations.  The financial reserve 
        established at the time of the sale is expected to 
        be adequate to cover the financial responsibilities
        for environmental matters which may arise in the 
        future.

(ii)    The Company was named as a potentially responsible 
        party ("PRP") by the Environmental Protection 
        Agency pursuant to the Spill Compensation and 
        Control Act, the Sanitary Landfill Closure and 
        Contingency Fund Act, and a section of the Solid 
        Waste Management Act, for a site in New Jersey.  
        Based on the Company's experience and because the 
        Company's level of involvement is extremely 
        limited, the Company does not expect that this 
        matter will represent a material cost to the Company
        in the future.

(iii)   The Company continues to operate a water treatment 
        operation at its former Oakland, California 
        manufacturing location.  A financial reserve 
        established in an earlier year is considered by 
        management to be adequate to cover the future costs 
        or liability in connection with this manufacturing
        location.

(iv)    An explosion attributed to methane caused property 
        damage and personal injury in a residential area 
        near a site formerly operated by a subsidiary of 
        the Company in Kingsford, Michigan.  The Company 
        was named as a PRP and jointly with other PRPs and 
        the Environmental Protection Agency is investigating
        the site.  The investigation is ongoing and the 
        Company's potential liability is not expected to be 
        material in the future.

(v)     The Company was named as a PRP by the State of 
        Wisconsin for a site in Rice Lake, Wisconsin in 
        connection with  the Company's former frozen foods 
        business.  Based on the Company's experience and 
        because the Company's level of involvement was 
        limited, the Company does not expect that this 
        matter will represent a material cost to the 
        Company in the future.

(vi)    The Company was named as a PRP by the Environmental 
        Protection Agency for a landfill site in Whittier, 
        California.  Based on the Company's experience and 
        because the Company's level of involvement was 
        extremely limited, the Company does not expect that 
        this matter will represent a material cost to the 
        Company in the future.
  
(vii)   The Company was served with a Notice of Violation 
        by the Environmental Protection Agency pursuant to 
        the Clean Air Act for a site operated by its 
        subsidiary in Beryl, West Virginia.   Based on the 
        Company's experience, the Company does not expect 
        that this matter will represent a material cost to 
        the Company in the future. 

(viii)  The Company was served with a Notice of Violation 
        by the Environmental Protection Agency pursuant to 
        the Clean Air Act for a site in Chicago, Illinois. 
        Based on the Company 's experience, the Company 
        does not expect that this matter will represent a
        material cost to the Company in the future.

Although the potential cost to the Company related to 
ongoing environmental matters is uncertain due to such 
factors as: the unknown magnitude of possible pollution and 
clean-up costs; the complexity and evolving nature of 
governmental laws and regulations and their interpretations;
and the timing, varying costs and effectiveness of 
alternative clean-up technologies; based on its experience 
and without offsetting for expected insurance recoveries or
discounting for present value, the Company does not expect 
that such costs individually and in the aggregate will 
represent a material cost to the Company or affect its 
competitive position.

NUMBER OF PERSONS EMPLOYED.  At the end of fiscal year 1997,
approximately 5,500 persons were employed by the Company.

FORWARD-LOOKING STATEMENTS AND RISK FACTORS.  This Form 10-K
contains "forward-looking" statements under applicable 
securities laws.  In addition, from time to time, the 
Company may publish forward-looking statements relating to 
such matters as anticipated financial performance, business 
prospects, new products, research and development 
activities, plans for international expansion, and similar 
matters.  The Private Securities Litigation Reform Act of 
1995 provides a safe harbor for forward-looking statements. 
In order to comply with the terms of the safe harbor, the 
Company notes that a variety of factors could cause the 
Company's actual results and experience to differ materially
from the anticipated results or other expectations expressed
in the Company's forward-looking statements.  The risks and 
uncertainties that may affect operations, performance, 
product development, and results of the Company's business 
include those discussed elsewhere in this Form 10-K and 
the following:

Fluctuations in Quarterly Operating Results and Stock Price.
Although the Company's recent historical operating results 
have improved when compared with the same quarter in the 
previous fiscal year, there can be no assurance that such 
quarter-to-quarter comparisons will continue to improve, 
or that if any improvement is shown, the degree of 
improvement will meet investors' expectations.  In addition,
sales volume growth, whether due to acquisitions or to 
internal growth, can place burdens on the Company's 
management resources and financial controls which, in turn,
can  have a negative impact on operating results.  The 
Company's quarterly operating results will be influenced by 
a host of factors which include the following: the 
seasonality of its brands; the extent of competition; the 
degree of market acceptance of new products and line 
extensions; the mix of products sold in a given quarter; 
changes in pricing policies by the Company and by its 
competitors; acquisition costs and restructuring and other 
charges associated with acquisitions; the ability of the 
Company to develop, introduce, and market successful new 
products and line extensions; the ability of the Company 
to control its internal costs and the costs of its raw 
materials and packaging materials; the Company's success 
in expanding its international operations; changes in the 
Company's strategy; personnel changes; and general economic
conditions.  To a certain extent, the Company bases its 
expense levels in anticipation of future revenues.  If 
revenue levels come in below such expectations, operating 
results are likely to be adversely affected.  Because of 
all of these factors, the Company believes that quarter-to-
quarter comparisons of its results of operations should not
be relied upon as indications of future performance.  

Future announcements concerning the Company or its 
competitors, quarterly variations in operating results, 
the introduction of new products and line extensions or 
changes in product pricing policies by the Company or its 
competitors, changes in earning estimates by analysts, or 
changes in accounting policies, among other factors, could 
cause the market price of the Company's common stock to 
fluctuate substantially and have an adverse effect on the 
price of the Company's common stock.  In addition, stock 
markets have experienced price and volume volatility and 
such volatility in the future could have an adverse impact 
on the Company's market price.

International Operations. The Company believes that its 
international sales including exports, which were 16% of 
net sales in fiscal year 1997, are likely to comprise an 
increasing percentage of its total sales.  As a result, 
the Company will be increasingly subject to the risks 
associated with foreign operations including economic or 
political instability in its overseas markets, shipping 
delays and fluctuations in foreign currency exchange rates 
that may make its products more expensive in its foreign 
markets, all of which could have a significant impact on 
the Company's ability to sell its products on a timely 
and competitive basis in foreign markets and may have a 
materially adverse effect on the Company's results of 
operations or financial position.  The Company seeks to 
limit foreign currency exchange risks through the use of 
foreign currency forward contracts when practical, but 
there can be no assurance that this strategy will be 
successful.  In addition, the Company's international 
operations are subject to the risk of new and different 
legal and regulatory requirements in local jurisdictions, 
potential difficulties in staffing and managing local 
operations, credit risk of local customers and 
distributors, and potentially adverse tax consequences.

Importance of New Products and Line Extensions.  In most 
categories in which the Company competes, there are 
frequent introductions of new products and line extensions.
Accordingly, an important factor in the Company's future 
performance will be its ability to identify emerging 
consumer and technological trends and to maintain and 
improve the competitiveness of its products.  However, 
there can be no assurance that the Company will 
successfully achieve those goals.  Continued product 
development and marketing efforts are subject to all the 
risks inherent in the development of new products and line 
extensions, including development delays, the failure of 
new products and line extensions to achieve anticipated 
levels of market acceptance, as well as the cost of failed 
product introductions.

Integration of Acquisitions.  One of the Company's 
strategies is to increase its revenues and the markets it 
serves through the acquisition of other businesses both in 
the United States and overseas.  There can be no assurance 
that the Company will be able to identify, acquire, or 
profitably manage additional companies or operations or 
successfully integrate recent or future acquisitions into 
its operations.  In addition, there can be no assurance 
that companies or operations acquired will be profitable 
at the time of their acquisition or will achieve sales 
levels and  profitability that justify the investment made. 

Environmental Matters.  The Company is subject to various 
environmental laws and regulations in the jurisdictions in 
which it operates, including those relating to air 
emissions, water discharges, the handling and disposal of 
solid and hazardous wastes, and the remediation of 
contamination associated with the use and disposal of 
hazardous substances.  The Company has incurred, and will 
continue to incur, capital and operating expenditures and 
other costs in complying with such laws and regulations in 
both the United States and abroad.  The Company is 
currently involved in or has potential liability with 
respect to the remediation of past contamination in the 
operation of certain of its present and formerly owned and 
leased facilities.  In addition, certain of the Company's 
present and former facilities have been or had been in 
operation for many years, and over such time, some of 
these facilities may have used substances or generated and 
disposed of wastes that are or may be considered hazardous.  
It is possible that such sites, as well as disposal sites 
owned by third parties to which the Company has sent waste, 
may in the future be identified and become the subject of 
remediation.  Accordingly, although the Company believes 
that it is currently in substantial compliance with 
applicable environmental requirements, it is possible the 
Company could become subject to additional environmental 
liabilities in the future which could result in a material
adverse effect on the Company's results of operations or 
financial condition.

Intellectual Property.  The Company relies on trademark, 
trade secret, patent, and copyright law to protect its 
intellectual property.  There can be no assurance that 
such intellectual property rights can be successfully 
asserted in the future or will not be invalidated, 
circumvented, or challenged.  In addition, laws of certain 
foreign countries in which the Company's products are or 
may be sold do not protect the Company's intellectual 
property rights to the same extent as the laws of the 
United States.  The failure of the Company to protect its 
proprietary information and any successful intellectual 
property challenges or infringement proceedings against 
the Company could have a material adverse effect on the 
Company's business, operating results, and financial 
condition.

Government Regulation.  The manufacture, packaging, 
storage, distribution, and labeling of the Company's 
products are all subject to extensive federal, state, and 
foreign laws and regulations.  For example, in the United 
States, many of the Company's products are subject to 
regulation by the Environmental Protection Agency, the Food 
and Drug Administration, and the Consumer Product Safety 
Commission.  Most states have agencies which regulate in 
parallel to these federal agencies.  The failure to comply 
with applicable laws and regulations could subject the 
Company to civil remedies, including fines, injunctions, 
recalls or seizures, as well as potential criminal 
sanctions, any of which could have a material adverse 
effect on the Company.  Loss of or failure to obtain 
necessary permits and registrations could delay or prevent 
the Company from introducing  new products, building new 
facilities, or acquiring new businesses and could 
adversely effect operating results.

(d)  FINANCIAL INFORMATION ABOUT FOREIGN AND DOMESTIC 
     OPERATIONS AND EXPORT SALES.

Net sales, pretax earnings and identifiable assets 
related to foreign operations and export sales are 16%, 
8% and 27%, respectively, for fiscal year 1997.  See Note 
17 of Notes to Consolidated Financial Statements, page 35 
of the Annual Report, incorporated herein by this reference.

ITEM 2.  PROPERTIES

PRODUCTION FACILITIES.  The Company operates production and 
major warehouse facilities for its operations in 17 
locations throughout the United States, and in 24 locations
internationally.  Most of the space is owned.  Some space, 
mainly for warehousing, is leased.  No facilities were 
either closed or sold during fiscal year 1997.  The Company 
considers its manufacturing and warehousing facilities to be
adequate to support its business.

OFFICES AND TECHNICAL CENTER.  The Company's general 
office building is owned and is located in Oakland, 
California.  The Company's Technical Center and Data 
Center are owned and are located in Pleasanton, California.
Leased sales and other office facilities are located at a 
number of manufacturing and other locations.

ENCUMBRANCES.  None of the Company's owned facilities are 
encumbered to secure debt owed by the Company, except that 
the manufacturing facilities in Wheeling, Illinois and 
Belle, Missouri secure industrial revenue bond indebtedness
incurred in relation to the construction or upgrade thereof.

ITEM 3.  LEGAL PROCEEDINGS

None.

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None.

EXECUTIVE OFFICERS OF THE REGISTRANT

The names, ages and current positions of the executive 
officers of the Company are set forth below:

<TABLE>
<CAPTION>

Name (Age) and Year Elected to
      Current Position                 Title and Current Position(s)
- ----------------------------------------------------------------------------------------
<S>                 <C>      <C>       <C>

G. C. Sullivan      (57)     1992      Chairman of the Board, Chief Executive Officer
                                       and President

W. F. Ausfahl       (57)     1983      Group Vice President and Chief Financial Officer

E. A. Cutter        (58)     1992      Senior Vice President-General Counsel
                                       and Secretary

G. E. Johnston      (50)     1996      Group Vice President

P. N. Louras, Jr.   (47)     1992      Group Vice President

D. C. Murray        (61)     1996      Group Vice President

C. T. Alcantara     (47)     1996      Vice President-Latin America

A. W. Biebl         (47)     1992      Vice President-Product Supply

R. H. Bolte         (57)     1995      Vice President-Corporate Marketing Services 

J. M. Brady         (43)     1993      Vice President-Human Resources

R. T. Conti         (42)     1996      Vice President-Kingsford Products

C. M. Couric        (50)     1995      Vice President and General Manager-Brita Products

L. Griffey          (61)     1993      Vice President-International Manufacturing

R. C. Klaus         (52)     1996      Vice President-Corporate Administration

L. S. Peiros        (42)     1995      Vice President-Food Products Division

K. M. Rose          (48)     1993      Vice President-Treasurer

H. J. Salvo, Jr.    (49)     1991      Vice President-Controller

B. A. Sudbury       (50)     1992      Vice President-Research and Development

F. A. Tataseo       (43)     l994      Vice President-Sales  

C. E. Williams      (48)     1993      Vice President-Information Services

</TABLE>

There is no family relationship between any of the above 
named persons, or between any of such persons and any of 
the directors of the Company or any persons nominated for 
election as a director of the Company.  See Item 10 of Part
III of this Form 10-K.

G. C. Sullivan, W. F. Ausfahl, E. A. Cutter, P. N. Louras, 
Jr., L. Griffey, K. M. Rose, H. J. Salvo, and B. A. Sudbury 
have been employed by the Company for at least the past 
five years in the same respective positions as listed above.
The other executive officers have held the respective 
positions described below for at least the past five years:

G. E. Johnston joined the Company in July 1981 as Regional 
Sales Manager-Special Markets.  Prior to his election as 
Group Vice President effective July 1, 1996, he was Vice 
President-Kingsford Products from November 17, 1993 through 
June 1996, Vice President-Corporate Development from June 
1992 through November 16, 1993, Director of Corporate 
Development from 1991 through May 1992, and Director of 
Business Development from September 1989 through 1991.

D. C. Murray joined the Company in February 1978 as Regional
Manager-Latin America and Asia.  Prior to his election as 
Group Vice President effective July 1, 1996, he was Vice 
President-Household Products Division from April 1989 
through June 30, 1996, Vice President-International from 
November 1984 through April 1989, and Vice President-Latin 
America and Asia from April 1982 through November 1984.

C. T. Alcantara joined the Company in 1992 as Area General 
Manager-Latin America.  Prior to his election as Vice 
President-Latin America effective July 1, 1996, he left the 
Company briefly from December 8, 1995 through March 31, 
1996, when he returned as Area General Manager-Latin 
America.

A. W. Biebl joined the Company in 1981 as Manufacturing 
Manager, Food Service.  Prior to his election as Vice 
President-Manufacturing, Engineering and Distribution 
effective June 1, 1992 (which title changed to Vice 
President-Product Supply effective January 1997), he was 
Vice President-Kingsford Products from 1989 through May 
1992 and Vice President-Food Service Products from 1985 
through 1989.

R. H. Bolte joined the Company in April 1982.  Prior to 
his election as Vice President-Corporate Marketing Services
in July 1995, he was Director of Advertising and Promotion 
from June 1993 through June 1995 and Director of Media 
Services from May 1982 through May 1993.

J. M. Brady joined the Company in 1976 as a brand assistant
in Marketing, Household Products.  From November 1991 until
her election as Vice President-Human Resources in September 
1993, she was Vice President-Corporate Marketing Services.  
She was director of Corporate Marketing Services from August
1991 through November 1991, Director of Marketing, Kingsford
Products from 1989 through August 1991 and held various 
marketing positions for Household Products and Kingsford 
Products from 1987 through 1989.

R. T. Conti joined the Company in 1982 as Associate Region 
Sales Manager, Household Products.  Prior to his election 
as Vice President-Kingsford Products  effective July 1, 
1996, he was Vice President-International from June 1992 
through June 1996, Area General Manager-International for 
Europe, Middle East and Africa from 1990 through May 1992 
and Manager of Sales Planning for Household Products from 
1987 through 1990.

C. M. Couric joined the Company in 1973 as a brand assistant
in the Household Products marketing organization.  Prior to 
his election in July 1995 as Vice President-Brita Products, 
he had served as Director, Brita Operations from 1988 
through June 1995 and as a Manager of Business Development 
from 1984 through 1988.  

R. C. Klaus joined the Company in 1977 as Regional Sales 
Manager (Baltimore) for the Company's Household Products 
Business.  Prior to his election as Vice President-
Corporate Administration in November 1995, he was Vice 
President-Clorox Professional Products from March 1994 
through October 1995, and Vice President-Food Service 
Products from May 1990 through March 1994.

L. S. Peiros joined the Company in 1982 and was elected 
Vice President-Food Products Division effective July 1995.
From September 1993 until his election to his current 
position he was Vice President-Corporate Marketing Services.
From June 1992 through August 1993 he was Director of 
Marketing-Household Products and from August 1991 through 
June 1992 he was Director of Marketing-Kingsford Products.
Prior to that he had served in various marketing positions 
in both Household Products and Kingsford Products.

F. A. Tataseo joined the Company in October 1994 as Vice 
President-Sales.  Previously, he was employed by The 
Pillsbury Company (Division of Grand Metropolitan Inc.) 
as Vice President, Sales (March - September 1994), and as 
Vice President, Direct Sales Force (June 1993 - February 
1994); and by The Procter & Gamble Company as Sales 
Merchandising Division Manager, Soap Sector (May 1992 - 
May 1993); as Division Sales Manager, Laundry Products 
Category (November 1990 - April 1993); and as Division 
Sales Manager, Fabric Care Category (July 1988 - October 
1990).

C. E. Williams joined the Company in May 1993 as Vice 
President-Information Services.  From 1987 until he joined
the Company, Mr. Williams was Director of Information 
Services of the Fritz Companies, Inc.

                       PART II

ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED 
STOCKHOLDER MATTERS

(a)  MARKET INFORMATION.

The principal markets for Clorox Common Stock are the New 
York Stock Exchange and the Pacific Exchange.  The high 
and low sales prices quoted for New York Stock Exchange-
Composite Transactions Report for each quarterly period 
during the past two fiscal years appears under "Quarterly 
Data," page 38 of the Annual Report, incorporated herein 
by this reference, and on July 31, 1997, the closing price 
for the Company's stock was $69.906 per share.

(b)  HOLDERS.

The approximate number of record holders of Clorox Common 
Stock as of July 31, 1997 was 13,354 based on information 
provided by the Company's transfer agent.  

(c)  DIVIDENDS.

The amount of quarterly dividends paid with respect to 
Clorox Common Stock during the past two fiscal years appears
under "Quarterly Data," page 38 of the Annual Report, 
incorporated herein by this reference.

ITEM 6.  SELECTED FINANCIAL DATA

This information appears under "Financial Summary," pages 
40 and 41 of the Annual Report, incorporated herein by 
this reference. 

ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL 
CONDITION AND RESULTS OF OPERATION

This information appears under "Management's Discussion 
and Analysis," pages 22 and 23 of the Annual Report, 
incorporated herein by this reference.  

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT
MARKET RISK

This information appears under "Quantitative and Qualitative 
Disclosures about Market Risk," page 39 of the Annual Report, 
incorporated herein by this reference.

ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

These statements and data appear on pages 24 through 37 
and 38 of the Annual Report, incorporated herein by 
this reference.

ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON 
ACCOUNTING AND FINANCIAL DISCLOSURE

None.

                         PART III

ITEM l0.  DIRECTORS AND EXECUTIVE OFFICERS OF THE 
REGISTRANT

Information regarding each nominee for election as a 
director, including those who are executive officers of the
Company, appears under "Nominees for Election as Directors"
of the definitive Proxy Statement of the Company, which 
will be filed with the United States Securities and 
Exchange Commission within 120 days after the end of the 
registrant's fiscal year ended June 30, 1997 ("Proxy 
Statement"), incorporated herein by this reference.

Pursuant to Instruction 3 to Item 401(b) of Regulation 
S-K, information regarding the executive officers of the 
registrant is reported in Part I of this Report.

The information required by Item 405 of Regulation S-K 
appears under "Section 16(a) Beneficial Ownership 
Reporting Compliance" of the Proxy Statement, incorporated
herein by this reference.

ITEM 11.  EXECUTIVE COMPENSATION

The information required by Item 402 of Regulation S-K appears 
under "Organization of the Board of Directors,"  "Summary 
Compensation Table," "Options and Stock Appreciation Rights," 
"Long-Term Incentive Plans -- Awards in Last Fiscal Year," 
"Comparative Stock Performance," "Compensation  Interlocks and
Insider Participation," and "Pension Benefits" of the Proxy 
Statement, all incorporated herein by this reference.

ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS 
AND MANAGEMENT

(a)  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS.

Information concerning the only entity or person known to 
the Company to be the beneficial owner of more than 5% of 
its Common Stock appears under "Beneficial Ownership of
Voting Securities" of the Proxy Statement, incorporated 
herein by this reference.

(b)  SECURITY OWNERSHIP OF MANAGEMENT.

Information concerning the beneficial ownership of the 
Company's Common Stock by each nominee for election as a 
director and by all directors and executive officers as 
a group appears under "Beneficial Ownership of Voting 
Securities" of the Proxy Statement,  incorporated herein 
by this reference.

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

Information concerning transactions with directors, 
nominees for election as directors, management and the 
beneficial owner of more than 5% of the Company's Common 
Stock appears under "Certain Relationships and 
Transactions" of the Proxy Statement, incorporated herein 
by this reference. 

                    PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS
ON FORM 8-K

(a)(1) Financial Statements:                           Page 

         Financial Statements and Independent          Copy
         Auditors' Report                            Included
         included in the Annual Report,             
         incorporated herein by this 
         reference:

           Statements of Consolidated Earnings for 
           the years ended June 30, 1997, l996 and 
           l995

           Consolidated Balance Sheets, June 30, 1997
           and l996

           Statements of Consolidated Stockholders' 
           Equity for the years ended June 30, 1997, 
           l996 and l995

           Statements of Consolidated Cash Flows for
           the years ended June 30, 1997, l996 and l995

           Notes to Consolidated Financial Statements
           Independent Auditors' Report

           Quarterly Data

(2)      Financial Statement Schedules have been omitted
         because of the absence of conditions
         under which they are required, or because the 
         information is shown elsewhere in this Form 10-K. 

(3)      Executive Compensation Plans and Arrangements:

         Stock Option Plan (1977), amended 10/16/80, 7/21/82,
         6/21/83, 10/19/83, 9/18/85, 11/20/85, 7/15/87
         and 11/17/93 (Exhibit 10(i) to Annual Report on 
         Form 10-K for the year ended June 30, 1994) 

         Long-Term Compensation Program dated October 21, 1987,
         amended 11/17/93 (Exhibit 10(ii) to Annual Report on 
         Form 10-K for the year ended June 30, 1994) 

         Officer Employment Agreement (form) (Exhibit 10(xi) 
         to the Annual Report on Form 10-K for the year ended
         June 30, 1996)

         Officer Change of Control Employment Agreement (form)
         (Exhibit 10(xii) to the Annual Report on Form 10-K 
         for the year ended June 30, 1996)

         Supplemental Executive Retirement Plan dated July 17, 
         1991 (Exhibit 10(x) to Annual Report on Form 10-K 
         for the year ended June 30, 1993)

         Non-Qualified Deferred Compensation Plan (Exhibit 10
         (xiii) to the Annual Report on Form 10-K for the year
         ended June 30, 1996)

         The Clorox Company 1995 Performance Unit Plan 
         (Exhibit 10(xiv) to the Annual Report on Form 10-K 
         for the year ended June 30, 1996)

         The Clorox Company 1996 Stock Incentive Plan (Exhibit
         10(xv) to the Annual Report on Form 10-K for the year
         ended June 30, 1996)

         The Clorox Company 1996 Executive Incentive 
         Compensation Plan (Exhibit 10(xvi) to the Annual 
         Report on Form 10-K for the year ended June 30, 1996)

         The Clorox Company Value Sharing Plan, formerly The 
         Clorox Company Tax Reduction Investment Plan (Exhibit
         4.3 to Amendment No. 2 dated July 12, 1996 to 
         Registration Statement on Form S-8 No. 33-41131 dated 
         June 10, 1991)

         The Clorox Company Value Sharing Plan for Puerto Rico
         (Exhibit 4 to Registration Statement on Form S-8 No.
         333-16969 dated November 27, 1996)

         The Clorox Company Independent Directors' Stock-Based
         Compensation Plan (filed as Exhibit 10 (xix) to this 
         Annual Report on Form 10-K for the year ended June 
         30, 1997)

(b)    Current Reports on Form 8-K during the fourth quarter 
       of fiscal year 1997:

         None.

(c)    Exhibits:

        Index to Exhibits follows.

(d)    (Not applicable)

                        Index to Exhibits

(2)    (Not applicable)

(3)(i)   Restated Certificate of Incorporation and Certificate
         of Correction to Restated Certificate of Incorporation
         of the Registrant (filed as Exhibit 4.1 to 
         Registration Statement on Form S-8 No. 333-16969 dated
         November 27, 1996, incorporated herein by this 
         reference)

   (ii)  Bylaws (restated) of the Company (filed as Exhibit
         3(ii) to Quarterly Report on Form 10-Q for the 
         quarter ended December 31, 1992, incorporated herein 
         by this reference)

(4)(i)   Form of Indenture between the Company and Wachovia 
         Bank & Trust Company, N.A. as Trustee, regarding 
         $200,000,000 in 8.8% Notes due 2001 (filed as Exhibit
         4 to Registration Statement on Form S-3 No. 33-4083
         dated May 24, 1991, incorporated herein by this 
         reference)

   (ii)  Prospectus Supplement (to Prospectus dated July 9, 
         1991) giving terms of the Indenture referenced in 
         Exhibit 4 (i) above (filed on July 18, 1991, 
         supplementing the Registration Statement on Form S-3
         No. 33-4083 dated May 24, 1991, and incorporated 
         herein by this reference)

(9)     (Not applicable)

(10)    Material contracts:

   (i)  Stock Option Plan (1977) (Amended l0/l6/80, 7/2l/82, 
        6/2l/83, l0/l9/83, 9/18/85, 11/20/85, 7/15/87 and 
        11/17/93) (filed as Exhibit 10(i) to Annual Report on 
        Form 10-K for the year ended June 30, 1994, 
        incorporated herein by this reference)

   (ii) Long-Term Compensation Program dated October 21, 1987
        (Amended 11/17/93) (filed as Exhibit 10(ii) to Annual 
        Report on Form 10-K for the year ended June 30, 1994, 
        incorporated herein by this reference)

  (iii) Agreement between Henkel KGaA and the Company dated 
        June l8, l981 (filed as Exhibit (l0)(v) to Form 8 
        dated August 11, l983, incorporated herein by this 
        reference)

   (iv) Agreement between Henkel GmbH (now Henkel KGaA) and 
        the Company dated July 3l, l974 (filed as Exhibit 
        (l0)(vi) to Form 8 dated August 11, l983, incorporated
        herein by this reference)

   (v)  Agreement between Henkel KGaA and the Company dated 
        November l6, 1981 (filed as Exhibit (l0)(vii) to Form
        8 dated August 11, l983, incorporated herein by this 
        reference)

   (vi) Agreement between Henkel KGaA and the Company dated 
        July 16, 1986 (filed as Exhibit B to Current Report 
        on Form 8-K for March 19, 1987, incorporated herein 
        by this reference)       

  (vii) Agreement between Henkel KGaA and the Company dated 
        March 18, 1987 (filed as Exhibit A to Current Report 
        on Form 8-K for March 19, 1987, incorporated herein 
        by this reference)

 (viii) Agreement between Henkel KGaA and the Company dated 
        January 16, 1992 (filed as Exhibit 10(xi) to Annual 
        Report on Form 10-K for the year ended June 30, 1992,
        incorporated herein by this reference)

   (ix) Supplemental Executive Retirement Plan dated July 17, 
        1991 (filed as Exhibit 10(x) to Annual Report on Form
        10-K for the year ended June 30, 1993, incorporated 
        herein by this reference)

   (x)  1993 Directors' Stock Option Plan dated November 17, 
        1993 (filed as Exhibit 10(xi) to Annual Report on Form
        10-K for the year ended June 30, 1994, incorporated 
        herein by this reference)

   (xi) Officer Employment Agreement (form) (filed as Exhibit
        10(xi) to the Annual Report on Form 10-K for the year
        ended June 30, 1996, incorporated herein by this 
        reference)

  (xii) Officer Change of Control Employment Agreement (form)
        (filed as Exhibit 10(xii) to the Annual Report on Form
        10-K for the year ended June 30, 1996, incorporated 
        herein by this reference)

 (xiii) Non-Qualified Deferred Compensation Plan (filed as 
        Exhibit 10(xiii) to the Annual Report on Form 10-K 
        for the year ended June 30, 1996, incorporated herein
        by this reference)

  (xiv) The Clorox Company 1995 Performance Unit Plan (filed 
        as Exhibit 10(xiv) to the Annual Report on Form 10-K 
        for the year ended June 30, 1996, incorporated herein 
        by this reference)

   (xv) The Clorox Company 1996 Stock Incentive Plan (filed as
        Exhibit 10(xv) to the Annual Report on Form 10-K for 
        the year ended June 30, 1996, incorporated herein by 
        this reference)

  (xvi) The Clorox Company 1996 Executive Incentive 
        Compensation Plan (filed as Exhibit 10(xvi) to the 
        Annual Report on Form 10-K for the year ended June 30,
        1996, incorporated herein by this reference) 

 (xvii) The Clorox Company Value Sharing Plan, formerly The 
        Clorox Company Tax Reduction Sharing Plan (Exhibit 4.3
        to Amendment No. 2 dated July 12, 1996 to Registration
        Statement on Form S-8 No. 33-41131 dated June 10, 1991,
        incorporated herein by this reference)

(xviii) The Clorox Company Value Sharing Plan for Puerto Rico
        (Exhibit 4 to Registration Statement on Form S-8 No. 
        333-16969 dated November 27, 1996, incorporated herein 
        by this reference)

  (xix) The Clorox Company Independent Directors' Stock-Based 
        Compensation Plan

(11)    (Not applicable)

(12)    (Not applicable)

(13)    Excerpt of 1997 Annual Report to Stockholders

(16)    (Not applicable)

(l8)    (Not applicable)

(21)    Subsidiaries of the Company 

(22)   (Not applicable)

(23)   Independent Auditors' Consent

(24)   Power of Attorney (see page 17)

(27)   Financial Data Schedule


SIGNATURES

Pursuant to the requirements of Section l3 or l5(d) of the 
Securities Exchange Act of l934, the registrant has duly 
caused this report to be signed on its behalf by the 
undersigned, thereunto duly authorized.

                              THE CLOROX COMPANY   


Date:  September 17, 1997    By: /s/G. C. Sullivan
                                -------------------
                                G. C. Sullivan, Chairman of 
                                the Board and Chief Executive
                                Officer 

KNOW ALL MEN BY THESE PRESENTS, that each person whose 
signature appears below constitutes and appoints Edward A. 
Cutter and Henry J. Salvo, Jr., jointly and severally, 
attorneys-in-fact and agents, with full power of substitution,
for her or him in any and all capacities to sign any and all 
amendments to this Form 10-K, and to file the same and all 
exhibits thereto, and other documents in connection therewith, 
with the Securities and Exchange Commission, hereby ratifying 
and confirming all that each of said attorneys-in-fact and 
agents, and his or their substitute or substitutes, may 
lawfully do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act 
of l934, this report has been signed below by the following 
persons on behalf of the registrant and in the capacities and 
on the dates indicated.

<TABLE>
<CAPTION>

           Signature                   Title                                   Date 
<S>                          <C>                                         <C>

/s/G.C. Sullivan
- ------------------
G. C.  Sullivan              Chairman of the Board &                     September 17, 1997
                             Director (Chief Executive Officer)           

/s/W. F. Ausfahl
- ------------------
W. F. Ausfahl                Group Vice President & Director             September 17, 1997
                             (Principal Financial Officer)      
          

/s/D. Boggan, Jr.
- ------------------
D. Boggan, Jr.                Director                                   September 17, 1997 


/s/J. W. Collins
- ------------------
J. W. Collins                 Director                                   September 17, 1997  

/s/U. Fairchild
- ------------------
U. Fairchild                  Director                                   September 17, 1997   

/s/J. Manchot
- ------------------
J. Manchot                    Director                                   September 17, 1997 

/s/D. O. Morton
- ------------------
D. O. Morton                  Director                                   September 17, 1997    

/s/K. Morwind
- ------------------
K. Morwind                    Director                                   September 17, 1997 

/s/E. L. Scarff   
- ------------------
E. L. Scarff                  Director                                   September 17, 1997 

/s/L. R. Scott
- ------------------
L. R. Scott                   Director                                   September 17, 1997 

/s/F. N. Shumway
- -----------------
F. N. Shumway                 Director                                   September 17, 1997 

/s/J. A. Vohs
- -----------------
J. A. Vohs                    Director                                   September 17, 1997 

/s/C. A. Wolfe 
- -----------------
C. A. Wolfe                   Director                                   September 17, 1997 

/s/H. J. Salvo, Jr.
- -------------------
H. J. Salvo, Jr.              Vice President-Controller(Principal        September 17, 1997 
                              Accounting Officer)           

</TABLE>



Management's Discussion and Analysis of Operations



Shares and per-share amounts restated to reflect 2-for-1
stock split that was effective September 2, 1997.


Results of Worldwide Operations


The Company's 1997 operations achieved record unit volumes, 
sales and earnings per share after record years in 1996 and  
1995. Volume for the Company's products grew by 15% over 1996
and was the primary driver of the 14% increase in net customer
sales. Net customer sales were up due to volume increases from
our base businesses, the Armor All acquisition, and other 
businesses acquired during the current and prior year. Record 
volumes were achieved by Clorox liquid bleach, Kingsford and 
Match Light brands of charcoal briquets, Fresh Step and Fresh 
Step Scoop brands of cat litter, K.C. Masterpiece barbecue 
sauce and our Brita water filtration systems business. Without 
Armor All, net customer sales would have grown 11%. The gain 
in 1996 volume and net customer sales was principally due to 
acquisition activities in Latin America, and record volumes 
for Pine-Sol, Clorox toilet bowl cleaner, Clorox liquid bleach,
Clorox Clean-Up cleaner, Tilex products, Kingsford charcoal 
briquets, and the Brita water filtration business in the United
States. Also affecting 1996 was the acquisition of Black Flag 
insecticide in that year and the acquisition of Brita Canada 
in 1995.

Cost of products sold as a percent of sales in 1997 improved 
one percentage point from 1996 to 44% primarily due to the 
implementation of a new manufacturing strategy last year that 
enables us to achieve cost savings through consolidation of 
production facilities. Additionally, our businesses in Latin 
America are beginning to show significant improvement in 
product costs due to efficiencies from consolidation of 
production activities and economies of scale achieved from 
acquisitions. 

Research and development expenses increased 10% over 1996 and
remain at about 2% of net customer sales. Over the past few 
years, productivity programs in the R & D function have 
improved the cycle times for bringing new ideas to market and 
have enabled us to control and make spending in this area 
more effective.

Selling, delivery, and administration expenses increased 17% 
over 1996, and remained at approximately 21% of net sales, 
principally due to our continued investment in international 
infrastructure, international acquisitions, and costs related 
to investments in information technology both domestically and 
abroad. New information technologies are being installed  for 
our international businesses to achieve future productivity 
and cost improvements. Additionally, during 1997, we performed
a thorough analysis of the impact of modifying our computer 
software for the Year 2000. We believe that all software 
necessary to effectively operate and manage our businesses 
will be replaced, modified or upgraded by the Year 2000, and 
that any related costs will not have a material impact on the 
operations, cash flows, or Financial condition of future 
periods.

Advertising expense increased 22% over 1996. This increase 
reflects higher levels of media and sales promotion spending 
to support the introduction of new products, to ensure that 
our established brand equities remain strong, and in particular
to solidify Brita's brand equity and category leadership. 
Advertising expense in 1996 increased 5% over 1995. This lower
rate of increase was due to improved sales promotion efficiency
with continued investment in media.

Interest expense increased 45% from a year ago principally due
to an increase of approximately $390,000,000 in both short- and
long-term borrowing to fund 1997 acquisitions. Interest 
expense increased $13,168,000 and $6,696,000 in 1996 and 1995,
respectively, due to additional borrowings to fund acquisitions
and our share-repurchase programs in those years.

The effective tax rate was 40% in 1997 and 1996, 41% in 1995, 
and is anticipated to remain in this range for the foreseeable
future.

Other income (expense) net, is higher this year principally due
to a higher level of sales of nonoperating property in 1997, 
non-recurring 1996 costs for manufacturing strategy 
implementation, a higher level of investment earnings from tax
advantaged investments, offset by higher levels of amortization
expense from intangible assets acquired in both 1996 and 1997.

Earnings per share from continuing operations increased $0.27, 
$0.25, and $0.21 over 1996, 1995, and 1994, respectively, and 
represented a 13% compound annual growth since 1994. This per-
share growth is primarily a function of volume growth described
above and also reflects the results of our share repurchase 
programs. 

Foreign Operations

Net sales (excluding exports) increased 29% to $389,132,000 
from 1996, and now represent 15% of the Company's revenues. 
Net sales in 1996 increased 67% over 1995, and represented 
14% and 9% of the Company's revenues in those periods, 
respectively. Growth in net sales is due to growth in the base 
business and acquisitions in Argentina, Chile, Puerto Rico, 
and Colombia. The Armor All acquisition resulted in our first 
presence in Australia and an expanded presence in Japan.

Earnings before income taxes increased 125% over 1996 
principally due to unit volume growth, cost savings initiatives
and consolidation efforts. Pretax profit margins improved to 8%
of net sales from 5% in 1996. Further improvement is 
anticipated as we grow this part of the business, begin to 
realize economies of scale from strategic acquisitions, and 
begin to see the benefits of newly initiated brand strategies. 

Identifiable assets grew to $747,944,000 in 1997 from 
$297,999,000 in 1995, and reflect growth that has come 
principally from acquisitions of existing businesses abroad.

The local currency is the functional currency in most of our 
businesses abroad. The Argentine peso and the Canadian dollar 
represent the majority of our foreign currencies' exposure to 
exchange rate changes. Movements in these and other foreign 
currencies' exchange rates may have an impact on future 
operating results as recorded in the Company's consolidated 
net sales and earnings. Such movements are also reflected on 
the balance sheet as changes in deferred translation, and as 
foreign exchange gains or losses in earnings, both of which 
were not material in 1997, 1996, and 1995. The Company's risk
management strategy has been to hedge certain material foreign
currency operating exposures with simple financial instruments
such as foreign currency forward contracts. In addition, the 
Company has hedged certain net investments in foreign 
investments with similar instruments when economic 
circumstances warranted a risk averse strategy.

Financial Position and Liquidity

Cash provided by operations was $362,000,000 in 1997, and 
followed a record $407,000,000 in 1996, and was the result of 
record earnings in both periods and our continued focus on the
efficient utilization of resources driven by our Clorox Value 
Measure (CVM) economic value measurement system put in place in
1993. CVM increased 10% in 1997 over 1996 despite a high level 
of acquisition activity this year.

Working capital changes included increases in accounts 
receivable, inventories, and accrued liabilities due to 
international base business growth and acquisitions, as well as
domestic base business growth and the Armor All Products 
Corporation acquisition. Accrued expenses grew primarily from 
higher levels of advertising and sales promotion activities in 
our domestic household products businesses. Short-term debt and
commercial paper increased over a year ago to fund the short-
term and seasonal cash needs of the businesses. Long-term debt
increased in 1997 and 1996 to help fund our acquisition 
activities.

During 1997, we invested $469,701,000 in new businesses. 
Armor All, purchased for $360,144,000, was the major 
acquisition. Other businesses acquired were in Latin America
and included the Shell Group's non-core line of household 
products in Chile, the Pinoluz brand of pine cleaner in 
Argentina, and the Limpido brand of liquid bleach and an 
increase in equity ownership in Tecnoclor S.A. in Colombia.

During 1996, we invested $165,231,000 in new businesses. 
Foreign acquisitions included the Poett San Juan home 
products business in Argentina, the largest business acquired,
and the Electroquimicas Unidos S.A.C.I. bleach business in 
Chile. Domestic acquisitions included the Black Flag line of 
insecticides and the Lestoil brand of home cleaning products.
During 1995, $97,651,000 was invested in new businesses, all 
of which were outside the United States. The largest single 
investment was Brita International Holdings, Inc. of Canada.

Dividends paid in 1997 were $119,963,000 or $1.16 per share. 
On July 15,1997, we announced a 10.3% increase in the quarterly
dividend rate to $0.32 from $0.29 per share for a new annual 
rate of $1.28. This is the twenty-first consecutive annual 
dividend increase. The Company also announced a 2-for-1 stock 
split distributable September 2 to stockholders of record on 
July 28, 1997. This action is anticipated to result in higher 
liquidity and a broader market for our stock. All share and 
per-share information in the accompanying Consolidated 
Financial Statements rejects the stock split.

In 1997, 1996, and 1995, cash flow from operations exceeded 
cash needs for capital expenditures, dividends, and scheduled
debt service. We believe that cash flows from operations, 
supplemented by financing expected to be available from 
external sources, will provide sufficient liquidity for the 
foreseeable future. At June 30, 1997, we had available a 
$350,000,000 credit agreement expiring April 30, 2002 with a 
syndication of banks as a supplement to internal cashflows. 
Depending upon conditions in the financial markets and other 
factors, the Company may from time to time consider the 
issuance of debt or other securities, the proceeds of which 
would be used to finance acquisitions, to refinance debt, 
or for other general business purposes.

In September 1996, the Board of Directors authorized a share 
repurchase program to offset the dilutive effect of employee 
stock option exercises. We anticipate issuing 800,000 to 
1,000,000 shares of stock each year due to stock-based 
compensation plans and intend to repurchase approximately that
number of shares over time subject to market conditions and 
business opportunities that may arise. During 1997, we 
repurchased 927,000 shares at a cost of $54,063,000. During 
1996, we completed a stock repurchase program authorized in 
July 1995 by our Board of Directors under which 2,533,812 
shares were repurchased at a cost of $98,112,000. During 1995,
we completed a stock repurchase program initiated in 1989 in 
which 10,000,000 shares were repurchased. Reacquired shares 
are held as treasury shares and are available for reissuance 
for corporate uses.

In order to manage the impact of interest rate movements on 
interest expense and interest income, we have approved the 
use of interest rate derivative instruments, such as interest
rate swaps. These instruments have the effect of converting 
fixed rate interest to floating, or floating to fixed. 
Conditions under which derivatives can be used are set forth 
in a Company Policy Statement. They include a restriction on 
the amount of such activity to a designated portion of 
existing debt, a limit on the term of any derivative 
transaction, and a specific prohibition of the use of any 
leveraged instrument. Other derivative instruments used to 
hedge assets and anticipated transactions include foreign 
currency contracts.

We are committed to an ongoing program of comprehensive, 
long-term environmental assessment of our facilities. This 
program is implemented by the Company's Department of Health,
Safety and Environment, with guidance from legal counsel. 
During each facility assessment, compliance with applicable 
environmental laws and regulations is evaluated and the 
facility is reviewed in an effort to identify possible future 
environmental liabilities. Although not material, at June 30, 
1997 and 1996, expected costs have been accrued for the 
probable future costs of environmental liabilities without 
offset for expected insurance recoveries or discounting for 
present value.

Quantitative and qualitative disclosures about market risk for
financial instruments and derivatives is presented on pg. 39.

Readers are cautioned that any discussion of future business 
prospects is subject to risks and uncertainty, and actual 
results could differ materially from those discussed in this 
Annual Report. We refer readers to the Company's statement 
entitled "Forward-Looking Statements and Risk Factors" which 
was contained in its SEC Form 8-K filed on January 7, 1997. 
It discusses the risk factors that are of particular importance
to the Company.

<TABLE>
<CAPTION>

STATEMENTS OF CONSOLIDATED EARNINGS



Years ended June 30 (in thousands, except per-share amounts)    1997           1996           1995

- -----------------------------------------------------------------------------------------------------

 <S>                                                        <C>           <C>            <C>

NET SALES                                                   $2,532,651      $2,217,843     $1,984,170

- -----------------------------------------------------------------------------------------------------
 COSTS AND EXPENSES
Cost of products sold                                        1,123,459       1,007,200        892,172
Selling, delivery and administration                           543,804         464,767        416,392
Advertising	                                                   348,521         285,015        271,730
Research and development                                        50,489          45,821         44,819
Interest expense	                                              55,623          38,288         25,120
Other (income) expense, net                                     (5,260)          6,365         (3,957)
- -----------------------------------------------------------------------------------------------------
  Total costs and expenses                                   2,116,636       1,847,456      1,646,276
- -----------------------------------------------------------------------------------------------------
 EARNINGS BEFORE INCOME TAXES                                   416,015        370,387        337,894
INCOME TAXES                                                    166,573        148,295        137,062
- -----------------------------------------------------------------------------------------------------
 NET EARNINGS                                                $  249,442     $  222,092     $  200,832
======================================================================================================
EARNINGS PER COMMON SHARE                                    $     2.41     $     2.14     $     1.89
======================================================================================================
WEIGHTED AVERAGE SHARES OUTSTANDING                             103,292        103,869        106,295
======================================================================================================
See Notes to Consolidated Financial Statements.
</TABLE>

<PAGE>
<TABLE>
<CAPTION>

 CONSOLIDATED BALANCE SHEETS

Years ended June 30 (in thousands, except per-share amounts)        1997            1996

- ------------------------------------------------------------------------------------------
 <S>                                                           <C>             <C>      
ASSETS
CURRENT ASSETS
     Cash and short-term investments                           $  101,046      $   90,828
     Accounts receivable, less allowance                          356,996         315,106
     Inventories                                                  170,340         138,848
     Prepaid expenses                                              22,534          18,076
     Deferred income taxes                                         22,581          10,987
- ------------------------------------------------------------------------------------------
        Total Current Assets                                      673,497         573,845
- ------------------------------------------------------------------------------------------
 PROPERTY, PLANT AND EQUIPMENT - NET                              570,645         551,437
- ------------------------------------------------------------------------------------------
 BRANDS, TRADEMARKS, PATENTS AND OTHER INTANGIBLES - NET        1,186,951         704,669
- ------------------------------------------------------------------------------------------
 INVESTMENTS IN AFFILIATES                                         93,004          99,033
- ------------------------------------------------------------------------------------------
 OTHER ASSETS                                                     253,855         249,910
- ------------------------------------------------------------------------------------------
 TOTAL                                                         $2,777,952      $2,178,894
==========================================================================================
LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES
     Accounts payable                                          $  143,360      $  155,366
     Accrued liabilities                                          358,785         266,192
     Short-term debt                                              369,973         192,683
     Income taxes payable                                          17,049           9,354
     Current maturities of long-term debt                           3,551             291
- ------------------------------------------------------------------------------------------
        Total Current Liabilities                                 892,718         623,886
- ------------------------------------------------------------------------------------------
 LONG-TERM DEBT                                                   565,926         356,267
- ------------------------------------------------------------------------------------------
 OTHER OBLIGATIONS                                                112,539         100,246
- ------------------------------------------------------------------------------------------
 DEFERRED INCOME TAXES                                            170,723         148,408
- ------------------------------------------------------------------------------------------
 STOCKHOLDERS' EQUITY
     Common stock - authorized, 375,000,000 shares, $1 par value  110,844         110,844
     Additional paid-in capital                                    66,803          56,360
     Retained earnings                                           1,207,524       1,078,789
     Treasury shares, at cost                                    (289,075)       (251,393)
     Cumulative translation adjustments and other                 (60,050)        (44,513)
===========================================================================================
          Stockholders' Equity                                   1,036,046         950,087
- -------------------------------------------------------------------------------------------
 TOTAL                                                         $ 2,777,952      $2,178,894
===========================================================================================
See Notes to Consolidated Financial Statements.

</TABLE>

<PAGE>

STATEMENTS OF CONSOLIDATED STOCKHOLDERS' EQUITY

<TABLE>
<CAPTION>

                                                                                                              
                                                                                                                Cumulative
In thousands except share            Common Stock    Additional                         Treasury Shares        Translation
                                -----------------       Paid-In       Retained     --------------------        Adjustments
and per-share amounts           Shares     Amount       Capital       Earnings     Shares        Amount         and Other
- ---------------------------------------------------------------------------------------------------------------------------
 <S>                            <C>         <C>         <C>          <C>            <C>           <C>           <C>
BALANCE, June 30, 1994
As previously reported          55,422,297  $55,422     $106,554     $ 876,832      (2,050,041)   $(107,146)    $(22,245)
2-for-1 stock split effective
   September 2, 1997            55,422,297   55,422      (55,422)                   (2,050,041)
- ---------------------------------------------------------------------------------------------------------------------------

 BALANCE, June 30, 1994         110,844,594  110,844       51,132       876,832      (4,100,082)    (107,146)     (22,245)
Net earnings                                                                            200,832
Dividends ($0.96 per share)                                                            (102,272)
Employee stock plans  
   and other                                               1,793        (4,012)         710,422       17,199       (1,187)
Treasury stock acquired                                                              (2,650,970)     (78,270) 
Translation adjustments                                                                                               413
- ---------------------------------------------------------------------------------------------------------------------------
 BALANCE, June 30, 1995         110,844,594  110,844       52,925       971,380      (6,040,630)    (168,217)     (23,019)
Net earnings                                                            222,092 
Dividends ($1.06 per share)                                            (110,447)
Employee stock plans  
   and other                                                3,435        (4,236)        725,500       14,936       (9,949)
Treasury stock acquired                                                              (2,533,812)     (98,112) 
Translation adjustments                                                                                           (11,545)
- ---------------------------------------------------------------------------------------------------------------------------
 BALANCE, June 30, 1996         110,844,594  110,844       56,360     1,078,789      (7,848,942)    (251,393)     (44,513)
Net earnings                                                            249,442
Dividends ($1.16 per share)                                            (119,963)
Employee stock plans 
   and other                                               10,443          (744)      1,095,886       16,381       (1,213)
Treasury stock acquired                                                               (927,000)      (54,063)
Translation adjustments                                                                                           (14,324)
- ---------------------------------------------------------------------------------------------------------------------------
 BALANCE, June 30, 1997         110,844,594 $110,844      $66,803    $1,207,524      (7,680,056)   $(289,075)    $(60,050)
================================================================= ==========================================================

See Notes to Consolidated Financial Statements.

</TABLE>

<PAGE>

STATEMENTS OF CONSOLIDATED CASH FLOWS

<TABLE>
<CAPTION>
Years ended June 30 (in thousands)                         1997             1996               1995 
- ------------------------------------------------------------------------------------------------------
 <S>                                                    <C>              <C>                <C>
OPERATIONS
Net earnings                                           $249,442         $222,092           $200,832
Adjustments to reconcile to net cash provided
     by operations:
     Depreciation and amortization                      126,386          116,534            103,866
     Deferred income taxes                                2,120            2,020             15,386
     Other                                               (3,864)          16,057              7,498
     Effects of changes in:
          Accounts receivable                            (1,706)          27,447            (58,314)
          Inventories                                   (24,299)          (5,132)           (11,723)
          Prepaid expenses                               (4,458)           7,653             (1,892)
          Accounts payable                              (26,024)          17,890             21,771
          Accrued liabilities                            37,866            2,561             15,630
          Income taxes payable                            6,625             (457)            (2,205)
- ------------------------------------------------------------------------------------------------------
          Net cash provided by operations               362,088          406,665            290,849 
- ------------------------------------------------------------------------------------------------------
 INVESTING ACTIVITIES
Property, plant and equipment                           (95,188)         (84,804)           (62,911)
Businesses purchased                                   (469,701)        (165,231)           (97,651)
Disposal of property, plant and equipment                 6,116            2,671              8,707 
Other                                                   (13,871)         (47,312)           (23,299)
- ------------------------------------------------------------------------------------------------------
          Net cash used for investment                 (572,644)        (294,676)          (175,154)
- ------------------------------------------------------------------------------------------------------
 FINANCING ACTIVITIES
Long-term borrowings                                    199,077          110,000             47,298 
Long-term debt and Other Obligations repayments         (22,678)         (14,732)            (2,806) 
Forward purchase financing agreements                      -            (110,045)           (31,138) 
Short-term borrowings                                   193,926           50,763             62,115 
Cash dividends                                         (119,963)        (110,447)          (102,272) 
Treasury stock acquired                                 (54,063)         (98,112)           (78,270) 
Employee stock plans and other                           24,475           14,082             10,786
- ------------------------------------------------------------------------------------------------------
          Net cash provided by (used for) financing     220,774         (158,491)           (94,287) 
- ------------------------------------------------------------------------------------------------------
 Net increase (decrease) in cash and 
  short-term investments                                 10,218          (46,502)            21,408 
Cash and short-term investments:
   Beginning of year                                     90,828          137,330            115,922
- ------------------------------------------------------------------------------------------------------
   End of year                                         $101,046         $ 90,828           $137,330 
======================================================================================================

CASH PAID FOR
  Interest (net of amounts capitalized)                $ 51,813         $ 36,576           $ 25,479
  Income taxes                                          120,223          116,799            106,821 
NONCASH TRANSACTIONS
  Liabilities arising from businesses purchased        $107,227         $ 75,690           $ 25,047
=====================================================================================================
See Notes to Consolidated Financial Statements. 

</TABLE>
<PAGE>

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

NOTE 1     SIGNIFICANT ACCOUNTING POLICIES

NATURE OF OPERATIONS AND PRINCIPLES OF CONSOLIDATION     The 
Company is principally engaged in the production and marketing
of nondurable consumer products through grocery stores, mass 
merchandiser and other retail outlets. The consolidated 
financial statements include the statements of the Company and
its majority-owned and controlled subsidiaries. All significant
intercompany transactions and accounts are eliminated in 
consolidation. 

STOCK SPLIT     On July 15, 1997, the Company's Board of 
Directors authorized a 2-for-1 split of its common stock 
effective September 2, 1997, in the form of a stock dividend 
for stockholders of record at the close of business on July 28,
1997. All share and per-share amounts in the accompanying 
consolidated financial statements have been restated to give 
effect to the stock split. 

ACCOUNTING ESTIMATES     The preparation of consolidated 
financial statements in conformity with generally accepted
accounting principles requires management to make estimates
and assumptions that affect reported amounts and related 
disclosures. Actual results could differ from estimates and 
assumptions made. 

SHORT-TERM INVESTMENTS     Short-term investments consist of 
money market and other high-quality instruments with an initial
maturity of three months or less and are stated at cost, which
approximates market value.

INVENTORIES     Inventories are stated at the lower of cost or
market. Cost of the majority of inventories is determined on 
the last-in, first-out (LIFO) method. Cost of the remainder of
the inventories is determined generally on the first-in, first-
out (FIFO) method.

PROPERTY, PLANT AND EQUIPMENT    Property plant and equipment are 
stated at cost. Depreciation is calculated by the straight-line 
method over the estimated useful lives of the depreciable assets. 
Carrying values are reviewed periodically for impairment whenever 
events or changes in circumstances indicate that the carrying 
amount of an asset may not be recoverable. 

BRANDS, TRADEMARKS, PATENTS AND OTHER INTANGIBLES     Brands, 
trademarks, patents and other intangible assets arising from 
transactions after October 30, 1970 are amortized over their 
estimated useful lives up to a maximum of 40 years. Carrying 
values are reviewed periodically and a determination of 
impairment is made based on estimates of future cash flows, 
undiscounted and without interest charges. 

INVESTMENTS IN AFFILIATES     The Company holds minority 
investments in foreign entities which are accounted for under 
the equity method. The most significant investment is a 20% 
equity ownership in Henkel Iberica, S.A. of Spain.

FORWARD PURCHASE FINANCING AGREEMENTS     In connection with 
the financing of an acquisition in Argentina in 1996 and the 
acquisition of the Brita water filtration systems business in 
Canada in 1995, the Company entered into forward purchase 
agreements with third parties whereby the Company has purchased
preferred stock of certain of its foreign subsidiaries for 
future delivery from third parties who have the right to 
acquire this preferred stock according to the terms of certain
subscription agreements. The difference between the purchase 
price and the subscription price of the preferred stock is 
being accreted on a straight-line basis over the terms of 
the agreements. 

INCOME TAXES     The Company uses the asset and liability 
method to account for income taxes. 

FOREIGN CURRENCY TRANSLATION     Local currencies are the 
functional currencies for most of the Company's foreign 
operations. Assets and liabilities are translated using the 
exchange rates in effect at the balance sheet date. Income and
expenses are translated at the average exchange rates during 
the year. Translation gains and losses, and the effects of 
exchange rate changes on transactions designated as hedges of 
net foreign investments, are reported in stockholders' equity.
Transaction gains and losses and foreign currency gains and 
losses where the U.S. dollar is the functional currency are 
included in net earnings.

EARNINGS PER COMMON SHARE     Earnings per common share are 
computed by dividing net earnings by the weighted average 
number of common shares outstanding during each year. The 
potential dilution from the exercise of stock options is not 
material.

MAJOR CUSTOMER     Sales to the Company's largest customer, 
Wal-Mart Stores, Inc. and its affiliates, were 15%, 14% and 13%
of consolidated net sales in 1997, 1996 and 1995, respectively.

DERIVATIVE FINANCIAL INSTRUMENTS     The use of financial 
instruments is limited to purposes other than trading and 
includes management of interest rate movements (interest rate 
swaps) and foreign currency exposure (forward contracts) 
related to supply contracts, accounts receivable, and net 
investments in foreign subsidiaries and they are treated as 
off-balance sheet items. Foreign currency forward contracts are
used to hedge certain short-term and long-term debt instruments
and are recognized when mark to market adjustments are made for
exchange rate changes. Gains or losses on hedges of existing 
assets are included in the carrying amounts and are recognized 
in earnings when those assets are liquidated. Gains or losses 
arising from hedges of firm commitments and anticipated 
transactions are deferred and recognized in earnings or as an 
adjustment of carrying amounts when the hedged transaction 
occurs. Interest rate swap agreements are accounted for using 
the settlement basis of accounting. As such, no gains or losses
are recorded for movements in the swaps' values during the 
term of the agreements. 

STOCK-BASED COMPENSATION     The Company continues to account
for stock-based compensation using the intrinsic value method 
prescribed in Accounting Principles Board Opinion No. 25, 
"Accounting for Stock Issued to Employees". Compensation cost 
for stock options, if any, is measured as the excess of the 
quoted market price of the Company's stock at the date of grant
over the amount an employee must pay to acquire the stock. 
Restricted stock is recorded as compensation cost over the 
requisite vesting periods based on the market value on the date
of grant. Compensation cost for shares issued under performance
share plans is recorded based upon the current market value of
the Company's stock at the end of each period.

Statement of Financial Accounting Standards ("SFAS") No. 123, 
"Accounting for Stock-Based Compensation" established accounting
and disclosure requirements using a fair-value-based method of
accounting for stock-based employee compensation plans. The 
Company has elected to remain on its current method of 
accounting as described above, and has adopted the disclosure 
requirements of SFAS No. 123. 

IMPACT OF NEW ACCOUNTING STANDARDS    In February 1997, the 
Financial Accounting Standards Board ("FASB") issued SFAS 
No. 128, "Earnings per Share" ("EPS"). SFAS No. 128 requires 
dual presentation of basic EPS and diluted EPS on the face of 
all income statements issued after December 15, 1997 for all 
entities with complex capital structures. Basic EPS is 
computed as net earnings divided by the weighted average number
of common shares outstanding for the period. Diluted EPS 
rejects the potential dilution that could occur from common 
shares issuable through stock options, warrants and other 
convertible securities. Basic EPS and diluted EPS for 1997, 
1996 and 1995 are not materially different than the Earnings 
per Common Share amounts shown on the Statements of 
Consolidated Earnings for those years.

In June 1997, the FASB issued SFAS No. 130, "Reporting 
Comprehensive Income" which requires that an enterprise report,
by major components and as a single total, the change in its 
net assets during the period from nonowner sources; and No. 
131, "Disclosures about Segments of an Enterprise and Related 
Information" which establishes annual and interim reporting 
standards for an enterprise's operating segments and related 
disclosures about its products, services, geographic areas, and
major customers. Adoption of these statements will not impact 
the Company's consolidated financial position, results  of 
operations or cash flows, and any effect will be limited to the
form and content of its disclosures. Both statements are 
effective for fiscal years beginning after December 15, 1997.

 NOTE 2      ACQUISITIONS

Acquisitions in 1997 totaled $469,701,000 and included the 
acquisition of Armor All Products Corporation for $360,144,000
on December 31, 1996. Armor All markets the leading line of 
automotive cleaning products. Net assets acquired, at fair 
values, included working capital assets of $51,183,000 and 
liabilities  of $67,485,000, and property, plant and equipment 
of $7,659,000. Intangible assets of $368,787,000, principally 
brands and trademarks, will be amortized over 40 years. Other 
businesses purchased for $109,557,000 included the Shell Group's
non-core line of household products in Chile, the Pinoluz brand
of pine cleaner in Argentina, and the Limpido brand of liquid 
bleach and an increase in ownership in Tecnoclor S.A., both in 
Colombia. Net assets acquired, at fair value, included net 
working capital of $9,427,000; property, plant and equipment 
of $2,425,000; and brands, trademarks and intangibles of 
$97,705,000, which will be amortized over periods of up to 40 
years.

Acquisitions in 1996 totaled $165,231,000 and included Black 
Flag insecticides, Lestoil cleaner, the Poett San Juan home 
cleaning products business in Argentina, and the Electroquimicas
Unidas S.A.C.I. business in Chile. Approximately $143,019,000
of the acquisition cost has been allocated to brands, 
trademarks and other intangibles to be amortized over estimated
lives of up to 40 years. Purchases included, at fair value, 
assets of $97,902,000, and the assumption of liabilities of 
$75,690,000.

Acquisitions in 1995, which totaled $97,651,000, included Brita
International Holdings, Inc., a Canadian-based manufacturer 
and marketer of Brita water filtration systems, and eight 
foreign investments. Approximately $96,337,000 of the 
acquisition cost was allocated to brands, trademarks, and other
intangibles to be amortized over estimated lives of up to 40 
years. Acquisitions included, at fair value, assets of 
$26,361,000 and the assumption of liabilities of $25,047,000.
Operating results of acquired businesses are included in 
consolidated net earnings from the date of acquisition. All 
acquisitions were accounted for as purchases and were funded 
from cash provided by operations, long-term debt, and 
commercial paper.

NOTE 3     INVENTORIES

The major classes are (in thousands):
                                         1997            1996

- -------------------------------------------------------------

Finished goods and work in process   $109,189        $ 82,261
 Raw materials and supplies            61,151          56,587
- -------------------------------------------------------------
 Total                               $170,340        $138,848
=============================================================
 
    Had the cost of inventories been determined using the FIFO
method, inventories would have been higher by approximately 
$14,614,000 at June 30, 1997 and $13,320,000 at June 30, 1996.
The LIFO method was used to value approximately 60% of the 
inventory at June 30, 1997 and 1996.

NOTE 4     PROPERTY, PLANT AND EQUIPMENT

The major classes are (in thousands):
                                         1997           1996
- ------------------------------------------------------------
Land and improvements              $   68,772       $ 63,474
Buildings                             292,846        274,895
Machinery and equipment               647,158        577,015
Construction in progress               36,631         45,897
- ------------------------------------------------------------
Total                               1,045,407        961,281
Less accumulated depreciation         474,762        409,844
- ------------------------------------------------------------
Net                                $  570,645       $551,437
============================================================

Depreciation expense was $72,498,000 in 1997, $72,619,000 in
1996 and $66,886,000 in 1995.

NOTE 5      BRANDS, TRADEMARKS, PATENTS AND

OTHER INTANGIBLES-NET

 The major classes are (in thousands):
                                         1997           1996
- ------------------------------------------------------------
Brands and trademarks              $1,204,479       $722,149
Patents and other intangibles         173,437        133,096
- ------------------------------------------------------------
Total                               1,377,916        855,245
Less accumulated amortization         190,965        150,576
- ------------------------------------------------------------
Net                                $1,186,951       $704,669

============================================================
Brands and trademarks include $41,708,000 of continuing value
arising from transactions prior to October 31, 1970.

NOTE 6     OTHER ASSETS
The major components are (in thousands):
                                         1997           1996
- ------------------------------------------------------------
Forward purchase
  financing agreements               $156,919       $146,524
Other                                  96,936        103,386
- ------------------------------------------------------------
Total                                $253,855       $249,910
============================================================

The cost to acquire preferred stock of certain foreign 
subsidiaries according to terms of forward purchase financing
agreements was $141,183,000 during 1996. The difference 
between cost and the third-party subscription price of the 
preferred stock is being accreted on a straight-line basis 
over five years. The amount of accretion included in other 
income was $10,395,000 in 1997 and $5,341,000 in 1996.

NOTE 7     ACCRUED LIABILITIES

Advertising costs included in accrued liabilities at June 
30, 1997 and 1996 were $167,847,000 and $121,877,000, 
respectively.

NOTE 8     SHORT-TERM DEBT

The major components are (in thousands):
                                         1997           1996
- ------------------------------------------------------------
Commercial paper                     $225,167       $167,241
Other                                 144,806         25,442
- ------------------------------------------------------------
Total                                $369,973       $192,683
============================================================

The weighted average borrowing rates on commercial paper 
outstanding was 5.6% and 5.4%, respectively. Other in 1997 
included $136,000,000  of redeemable subsidiary preference 
shares. This borrowing arrangement was refinanced by commercial
paper borrowings in July 1997 at a rate of approximately 5.5%.

NOTE 9     LONG-TERM DEBT

The principal components are (in thousands):
                                         1997           1996
- ------------------------------------------------------------
8.8% Non-callable notes due August 
  2001,  including net unamortized 
  premium of $140 and $173, 
  respectively                       $200,140       $200,173

Redeemable subsidiary preference 
  shares due  April 2002 with a 
  preferred dividend rate of 5.3%     195,540            -

Bank loans due March 2001, including
  accrued unpaid interest of
  $10,955 and $2,325 at
  rates ranging from 3.5% to 7.9%     154,730        140,562

Other debt                             19,067         15,823
- ------------------------------------------------------------
                                      569,477        356,558
Less current maturities                 3,551            291
- ------------------------------------------------------------
Long-term debt                       $565,926       $356,267
============================================================

In 1997, the Company issued redeemable preference shares of 
one of its subsidiaries to private investors. These shares 
have no voting rights and have a preference as to distributions.
Simultaneous with the issuance of the shares, the Company and 
the private investors entered into a series of agreements 
which effectively enforce redemption of the shares and provide 
the private investors with no risk of ownership. The agreements
are denominated in foreign currencies which have been Fixed at 
the above dollar values through the use of forward currency 
agreements. Dividend payments on the preference shares are 
classified as interest expense.

The Company has a $350,000,000 credit agreement with a 
syndication of banks which expires on April 30, 2002. The 
credit agreement requires maintenance of a minimum net worth 
of $704,000,000. At June 30, 1997, there are no borrowings 
under the credit agreement and it is available for general 
corporate purposes and for the support of additional 
commercial paper issuance.

Long-term debt repayments are scheduled to be $154,730,000, 
$395,680,000, and $15,516,000 in 2001, 2002, and years 
thereafter, respectively.

NOTE 10     FINANCIAL INSTRUMENTS

In order to manage the impact of interest rate movements, the 
Company has various interest rate swap agreements. The 
transactions effectively convert a portion of the Company's
interest rate exposure on its 8.8% Fixed rate non-callable 
notes to a floating rate. The effect of the swap agreements on
the 8.8% Fixed rate notes reduced interest expense by $687,000,
$522,000 and $573,000 in 1997, 1996 and 1995, respectively, 
and resulted in effective borrowing rates of approximately 8.5%
in each of these years. Under the terms of these agreements, 
the Company agreed with other parties to exchange, at specified
intervals, the difference between Fixed-rate and floating-rate
interest amounts as calculated by reference to agreed upon 
notional principal amounts. LIBOR is used as the variable rate
index for the calculation.

In 1996, the Company entered into a Canadian dollar interest
rate swap that converted a portion of the exposure of floating
interest rate Canadian debt to a Fixed rate of 6.3%. This swap
agreement resulted in an effective borrowing rate of 6.0% and 
6.9% in 1997 and 1996.

Exposure to counterparty credit risk has been decreased by 
entering into these agreements only with major financial 
institutions that are expected to fully perform under the terms
of the swap agreements.

Notional amounts outstanding (in thousands) and weighted 
average rates at June 30 are:

                              1997         1996
- -----------------------------------------------
Received Fixed/pay
  floating - notional
  amounts                 $100,000     $100,000

  Weighted average
    receive rate              6.3%         6.3%

  Weighted average
    pay rate                  6.0%         5.9%

Pay Fixed/received
  floating notional
  amounts                 $ 25,665     $ 75,665

  Weighted average
    pay rate                  6.7%         7.4%

  Weighted average
    receive rate              5.2%         6.4%
===============================================

    Original terms to maturity were from 7 1/2 to 7 3/4 years
where Fixed rates are received and at June 30, 1997, the 
remaining term for these agreements was approximately 4 years.
Original terms to maturity where Fixed rates are paid were 
1 3/4 to 2 years. Two of these agreements expired during 1997
and the remaining agreement expires during 1998.

Foreign currency forward contracts may be used periodically
to manage foreign exchange risks associated with export sales
and purchases from foreign suppliers denominated in a foreign
currency, net investments in foreign subsidiaries, and other 
third-party or intercompany foreign currency obligations. These
contracts are entered into with major financial institutions 
thereby decreasing the risk of loss. Foreign currency forward 
contracts with notional amounts totaling $427,677,000 and 
$100,900,000 were outstanding at June 30, 1997 and 1996, 
respectively. Included in 1997 are $331,500,000 of sterling 
denominated notional amounts, and 1997 and 1996 amounts also 
include $88,250,000 and $90,000,000, respectively, of Argentine
peso contracts. The balance of the 1997 amount and the 1996 
amount is Canadian dollar denominated contracts and the 
majority of these contracts will expire prior to June 30, 1998.

FAIR VALUES     The Company has used market information for 
similar instruments and applied judgment to estimate fair 
values of financial instruments. The carrying values of cash 
and short-term investments, accounts receivable and payable 
approximate fair values due to their short-term nature. 

The values of other financial instruments at June 30 are 
(in thousands):

                                   1997                   1996
- --------------------------------------------------------------
                        Book       Fair        Book       Fair
- --------------------------------------------------------------
Forward 
   purchase 
   financing 
   agreements     $ 156,919  $ 156,919   $ 146,524  $ 146,524
Short-term debt    (369,973)  (375,455)   (192,683)  (192,683)
Long-term debt     (565,926)  (585,523)   (356,267)  (373,267)
Foreign 
  exchange 
  contracts(1)            -      8,918           -       (211)

Interest rate 

  swaps(1)                -     (2,460)          -      (4,095)

===============================================================

(1) Represents unrealized (gain), loss

NOTE 11     STOCKHOLDERS' EQUITY

In addition to common stock, the Company is authorized to issue
5,000,000 shares of preferred stock with a par value of $1 per 
share, none of which is outstanding.

The Company sold 1,100,000 and 480,000 put options and 
purchased 1,100,000 and 480,000 call options during fiscal 1996
and 1997, respectively, with various strike prices (average of 
$47.87 per share) that expire on various dates through 
September 30, 2005. Upon exercise, each put option requires the
Company to purchase, and each call option allows the Company to
purchase one share of its common stock at the strike price. The
aggregate exercise price of the put options of $75,638,000 at 
June 30, 1997 is netted against treasury shares within equity 
and the aggregate exercise price of the 1996 put options, 
$17,259,000, which was classified as Other Obligations at June 
30, 1996, has been reclassified to treasury shares to conform 
to the June 30, 1997 presentation as a result of the 
renegotiation of option terms. 

NOTE 12     STOCK COMPENSATION PLANS

The Company has three stock option plans that provide for the
granting of stock options to officers and key employees. The
objectives of these plans include attracting and retaining 
the best personnel, providing for additional performance 
incentives, and promoting the success of the Company by 
providing employees the opportunity to acquire common stock. 
The 1996 Stock Incentive Plan ("1996 Plan") is the only plan 
with stock option awards available for grant; prior plans 
have shares exercisable at June 30, 1997. The Company is 
authorized to grant options for up  to 7,000,000 common shares
under the 1996 Plan, of which 2,000 have been granted. 
Options outstanding under the Company's three stock option 
plans have been granted at prices which are either equal to or
above the market value of the stock on the date of grant, vest
over a three-, four-, or five-year period, and expire ten years
after the grant date.

The status of the Company's stock option plans is summarized
 below as of June 30:
                                Number        Weighted
                             of Shares         Average
                        (in thousands)  Exercise Price
- ------------------------------------------------------
Outstanding at 
  June 30, 1994                 4,716             $ 22

Granted                           774               26
Exercised                        (660)              17
Cancelled                         (70)              26
- ------------------------------------------------------
Outstanding at 
  June 30, 1995                 4,760               23
Granted                         2,958               41
Exercised                        (834)              19
Cancelled                        (116)              30
- ------------------------------------------------------
Outstanding at 
  June 30, 1996                 6,768               32
Granted                           646               48
Exercised                      (1,064)              23
Cancelled                        (374)              41
- ------------------------------------------------------
Outstanding (held by 
  215 optionees) 
  at June 30, 1997              5,976             $ 34
======================================================
Options exercisable at:
June 30, 1997                   2,760             $ 26
June 30, 1996                   2,848               23
June 30, 1995                   2,658               20
======================================================

     The Company continues to account for stock-based 
compensation using the intrinsic value method prescribed by
Accounting Principles Board Opinion No. 25, "Accounting for 
Stock Issued to Employees", under which no compensation cost
for stock options is recognized for stock option awards 
granted at or above fair market value. Had compensation 
expense for the Company's three stock-based compensation 
plans been determined based upon fair values at the grant 
dates for awards under those plans in accordance with SFAS 
No. 123, "Accounting for Stock-Based Compensation" the 
Company's net earnings and earnings per share would have 
been reduced to the pro forma amounts indicated at the above 
right. The pro forma effects of applying SFAS 123 are not 
indicative of future amounts because this statement does not 
apply to awards granted prior to fiscal year 1996. Additional
stock option awards are anticipated in future years.

                                    1997         1996
- -----------------------------------------------------
Net earnings (in thousands)
  As reported                   $249,442     $222,092
  Pro forma                      244,357      220,576
Earnings per share
  As reported                      $2.41        $2.14
  Pro forma                         2.37         2.13
=====================================================

The weighted average fair value of options granted during 1997
and 1996 estimated on the date of grant using the Black-Scholes
option-pricing model was $11.46 and $9.92, respectively. The 
fair value of 1997 and 1996 options granted is estimated on 
the date of grant using the following assumptions: dividend 
yield of 3%, expected volatility of 19%, risk-free interest 
rate range of 5.9% to 6.3% depending on grant date, and an 
expected life ranging from 4 to 9 years.

<TABLE>
<CAPTION>

     Summary information about the Company's stock options
outstanding at June 30, 1997:

                          Outstanding     Weighted Average                             Exercisable      
Range of                   at 6/30/97          Contractual      Weighted Average        at 6/30/97      Weighted Average
Exercise Price         (in thousands)     Periods in Years        Exercise Price     (in thousands)       Exercise Price
- -------------------------------------------------------------------------------------------------------------------------
<S>                        <C>                    <C>                  <C>               <C>                  <C>  
$16-$21                      544                  1.8                  $19                 544                $19
 21- 29                    1,650                  6.2                   25               1,450                 25
 29- 38                    1,148                  7.5                   33                 764                 32
 41- 49                    2,602                  9.2                   44                   2                 48
 49- 61                       32                  9.3                   52                   -                  -
- -------------------------------------------------------------------------------------------------------------------------
$16-$61                    5,976                  7.0                  $34               2,760                $26
=========================================================================================================================
</TABLE>
<PAGE>


NOTE 13     LEASES

The Company leases transportation equipment and a limited 
number of its manufacturing, warehousing and office facilities.
Most leases are classified as operating leases and will expire 
over the next five years. Future total minimum lease payments 
are $10,701,000, and do not exceed $4,511,000 in any one year.
Rental expense was $11,234,000 in 1997, $9,899,000 in 1996 and
$11,424,000 in 1995.

Space not occupied by the Company in its headquarters building
is let to other tenants under operating leases expiring through
2006. Future minimum rentals to be received are $4,117,000 and
do not exceed $1,264,000 in any one year. 

NOTE 14     OTHER (INCOME) EXPENSE, NET

The major components are (in thousands):
                                1997        1996        1995 
- -------------------------------------------------------------
Amortization
  of intangibles             $40,193     $30,439     $26,582
Equity in earnings
  of affiliates              (14,045)     (9,793)     (4,441)
Interest income               (7,724)     (8,132)     (7,796)
Royalty income                (8,391)     (7,622)     (7,110)
Other, net                   (15,293)      1,473     (11,192)
- -------------------------------------------------------------
Total                        $(5,260)    $ 6,365     $(3,957)
=============================================================

NOTE 15     INCOME TAXES

Income tax expenses are (in thousands):

                                1997        1996        1995 
- -------------------------------------------------------------
Current
   Federal                 $129,762     $109,964    $ 96,444
   State                     19,189       22,532      19,778
   Foreign                   15,502       13,779       5,454
- -------------------------------------------------------------
Total current               164,453      146,275     121,676
- -------------------------------------------------------------
Deferred
   Federal                      501          778      12,232
   State                        277          709         688
   Foreign                    1,342          533       2,466
- -------------------------------------------------------------
Total deferred                2,120        2,020      15,386
- -------------------------------------------------------------
Total expense              $166,573     $148,295    $137,062
=============================================================
Effective income
  tax rate                    40.0%        40.0%       40.6%
=============================================================

     The reconciliation between the Company's effective income
tax rate and the statutory federal income tax rate is as 
follows:

                                  1997      1996      1995 
- ------------------------------------------------------------
Federal statutory rate            35.0%     35.0%     35.0% 
State income taxes, 
   net of federal tax 
   benefit                         3.0       4.0       3.9 
Taxes on foreign 
   earnings                        1.7       1.8       1.5 
Other                              0.3      (0.8)      0.2 
Effective income
   tax rate                       40.0%     40.0%     40.6%
===========================================================

Undistributed earnings of foreign subsidiaries that are 
considered to be reinvested indefinitely totaled $35,549,000 at 
June 30, 1997.

The net deferred income tax liabilities (assets), both current 
and non-current at June 30, result from the tax effects of the 
following temporary differences (in thousands):

                                      1997          1996 
- ---------------------------------------------------------
Amortization/depreciation         $ 71,092      $ 64,605 
Safe harbor lease agreements        23,170        26,431 
Unremitted foreign earnings         44,052        45,096 
Post employment benefits           (21,706)      (19,143)
Other                               31,534        20,432 
- ---------------------------------------------------------
Total                             $148,142      $137,421 
=========================================================

NOTE 16     EMPLOYEE BENEFIT PLANS

RETIREMENT INCOME PLANS     The Company has defined benefit 
pension plans for substantially all its domestic employees. 
Benefits are based on either employee years of service and 
compensation or stated dollar amount per year of service. The 
Company is the sole contributor to the plans, in amounts 
deemed necessary to provide benefits and to the extent 
deductible for federal income tax purposes. Assets of the plans
consist primarily of stocks and bonds. The components of 
pension expense are (in thousands):

                                  1997       1996       1995 
- -------------------------------------------------------------
Service cost - benefits
  earned in current
  year                         $ 5,877    $ 6,238    $ 6,944 
Interest on projected
  benefit obligation            10,162      9,343      8,913
Return on plan assets:
  Actual gain                  (30,131)   (25,026)   (19,347)
  Deferral of the 
  actual gain in
  excess of the 
  assumed rate of
  8.75% in 1997 
  and 1996, and 8%
  in 1995                       16,146     12,831      9,702
Other gains, including 
  amortization over
  15 years of the net
  pension transition
  asset at July 1, 1985         (1,212)    (1,075)      (701)
- -------------------------------------------------------------
Total pension expense          $   842    $ 2,311    $ 5,511 
=============================================================

     The plans' funded status at June 30 is as follows 
(in thousands):

                                        1997        1996 
- ---------------------------------------------------------
Actuarial present value of the 
   accumulated benefit 
   obligation, including 
   vested benefits of $120,961 
   in 1997 and $106,508 in 1996     $125,393    $110,435 
=========================================================
Plans' assets at market value        188,172     164,080 
Projected benefit obligation,
   determined using a
   discount rate of 8% and
   including the effect of an
   assumed annual increase
   in future compensation
   levels of 4.5%                    140,389     129,721 
- ---------------------------------------------------------
Excess of plans' assets over
   projected benefit obligation       47,783      34,359 
Less deferrals:
   Remaining unamortized
   balance of net pension
   transition asset at
   July 1, 1985                       (5,397)     (7,044)
   Prior service cost                 (1,256)     (2,049) 
   Other net gains                   (19,799)     (5,157) 
- ---------------------------------------------------------
Accrued pension asset
   included in other assets         $ 21,331    $ 20,109  
=========================================================

The Company has defined contribution plans for most of its 
domestic employees not covered by collective bargaining 
agreements, to which it has contributed through June 30, 1995
based on its earnings or participants' contributions. Effective
July 1, 1995, the Company's contribution is based on the Clorox
Value Measure economic value measurement system, defined as net
operating earnings after tax less a capital charge for net 
assets employed. The Company also participates in multi-
employer pension plans for certain of its hourly-paid 
production employees and contributes to those plans based on 
collective bargaining agreements. The aggregate cost of the 
defined contribution and multi-employer pension plans was 
$20,800,000 in 1997, $17,006,000 in 1996, and $12,427,000 
in 1995.

RETIREMENT HEALTH CARE     The Company  provides certain 
health care benefits for employees who meet age, participation
and length of service requirements at retirement. The plans 
pay stated percentages of covered expenses after annual 
deductibles have been met. Benefits paid take into 
consideration payments by Medicare. The plans are not prefunded
and the Company has the right to modify or terminate certain
of these plans.
Postretirement health care expense consists of the following 
(in thousands):

                                  1997       1996       1995 
- -------------------------------------------------------------
Service cost - benefits
  earned in the current year     $2,038     $2,738     $2,643
Interest on accumulated 
  benefit obligation              3,392      3,365      3,041
- -------------------------------------------------------------
Total postretirement
  health care expense            $5,430     $6,103     $5,684
=============================================================

Benefits paid were $2,437,000, $1,306,000 and $1,191,000 in 
fiscal years 1997, 1996 and 1995, respectively.

The accumulated postretirement benefit obligation (APBO) 
includes the following at June 30 (in thousands):

                                       1997       1996
- -------------------------------------------------------
Retirees                            $16,909    $11,892 
Active employees                     30,150     35,770 
Deferral of net gains                 9,351      5,755 
- -------------------------------------------------------
Total unfunded accrued
  benefit obligation 
  included in  
  other obligations                 $56,410    $53,417 
=======================================================

The assumed health care cost trend rate used in measuring 
the APBO was 6.5% for 1997, gradually declining to 5.5% in 1999
and years thereafter. Changes in these rates can have a 
significant effect on amounts reported. A one percentage-point 
increase in the trend rates would increase the June 30, 1997 
accumulated postretirement benefit obligation by $4,041,000 
and increase 1997 expense by $599,000. The discount rate used 
to determine the APBO was 8%.

NOTE 17     INDUSTRY SEGMENT INFORMATION

The Company's operations are predominately in the non-durable 
consumer products industry and include the manufacture and 
marketing of products through grocery and other retail stores. 
Operations include those in the United States, Puerto Rico, and
foreign countries. Foreign operations are principally in Latin 
American countries including Argentina, Brazil, Chile and 
Mexico. Earnings before income taxes for domestic and foreign 
operations represent operating profits, while corporate pretax 
earnings and identifiable assets include interest income and 
expense and other non-allocable items of earnings, all cash, 
marketable securities, forward purchase financing agreements 
and the corporate headquarters facility. Financial information
by geographic area for 1997, 1996 and 1995 is summarized as 
follows:

NET SALES             1997           1996           1995
- --------------------------------------------------------
Domestic        $2,143,519     $1,915,268     $1,802,993
Foreign            389,132        302,575        181,177
- --------------------------------------------------------
Total           $2,532,651     $2,217,843     $1,984,170
========================================================

EARNINGS BEFORE
INCOME TAXES          1997           1996           1995
- --------------------------------------------------------
Domestic        $  486,836     $  442,694     $  412,627
Foreign             32,659         14,525          5,709
Corporate         (103,480)       (86,832)       (80,442)
- ---------------------------------------------------------
Net             $  416,015     $  370,387     $  337,894
=========================================================

IDENTIFIABLE ASSETS   1997           1996           1995
- --------------------------------------------------------
Domestic        $1,587,921     $1,210,884     $1,255,574
Foreign            747,944        534,251        297,999
Corporate          442,087        433,759        353,099
- --------------------------------------------------------
Total           $2,777,952     $2,178,894    $1,906,672
========================================================

NOTE 18     CONTINGENT LIABILITIES

The Company is subject to various lawsuits and claims arising 
out of its businesses which include contracts, environmental 
issues, product liability, patent and trademark matters, and 
taxes. In the opinion of management, after consultation with 
counsel, the disposition of these matters will not have a 
material adverse effect, individually or in the aggregate, on 
the Company's financial position, results of operations, or 
liquidity.


RESPONSIBILITY FOR CONSOLIDATED FINANCIAL STATEMENTS
The management of the Company is responsible for the integrity
and objectivity of the financial statements included in this 
Annual Report. In fulfilling this responsibility, management 
maintains an effective system of internal accounting controls
and supports a comprehensive internal audit program.

The Board of Directors has an Audit Committee consisting of 
independent directors. The Audit Committee meets regularly 
with management, internal auditors and Deloitte & Touche LLP, 
independent auditors. Deloitte & Touche LLP and the internal 
auditors have full authority to meet with the Audit Committee, 
either with or without management representatives present.

Deloitte & Touche LLP have completed their audit of the 
accompanying consolidated financial statements. Their report 
follows. 

INDEPENDENT AUDITORS' REPORT 

THE STOCKHOLDERS AND BOARD OF DIRECTORS
OF THE CLOROX COMPANY:

We have audited the accompanying consolidated balance sheets 
of The Clorox Company and its subsidiaries (the Company) as 
of June 30, 1997 and 1996, and the related statements of 
consolidated earnings, consolidated stockholders' equity and 
consolidated cash flows for the years ended June 30, 1997, 
1996, and 1995. These financial statements are the 
responsibility of the Company's management. Our responsibility
is to express an opinion on these financial statements based 
on our audits.

We conducted our audits in accordance with generally accepted 
auditing standards. Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether
the financial statements are free of material misstatement. 
An audit includes examining, on a test basis, evidence 
supporting the amounts and disclosures in the financial 
statements. An audit also includes assessing the accounting 
principles used and significant estimates made by management, 
as well as evaluating the overall financial statement 
presentation. We believe that our audits provide a reasonable 
basis for our opinion.

In our opinion, such consolidated financial statements present
fairly, in all material respects, the financial position of 
the Company at June 30, 1997 and 1996, and the results of their
operations and their cash flows for the years ended June 30, 
1997, 1996 and 1995 in conformity with generally accepted 
accounting principles.

/s/ DELOITTE & TOUCHE LLP                          [LOGO]
Deloitte & Touche LLP 

San Francisco, California 
July 30, 1997, except for the second paragraph of
Note 1 as to which the date is September 2, 1997.


<TABLE>
<CAPTION>


 QUARTERLY DATA

In thousands, except per-share amounts.     1st Quarter     2nd Quarter     3rd Quarter     4th Quarter            Year
- -----------------------------------------------------------------------------------------------------------------------
<S>                                            <C>            <C>             <C>             <C>           <C>

YEAR ENDED June 30, 1997 

Net Sales                                      $590,773       $530,215        $649,209        $762,454      $2,532,651
Cost of Products Sold                           257,361        235,626         287,862         342,610       1,123,459
Net Earnings                                     65,510         43,915          65,620          74,397         249,442

PER COMMON SHARE 
Net Earnings                                   $    .64        $   .42        $    .64        $    .72      $     2.41
Dividends                                           .29            .29             .29             .29            1.16
Market Price (NYSE)
   High                                          50 1/4         55 1/8        63 11/16         67 3/32         67 3/32
   Low                                           43 7/16        47 1/2        48  5/8          55              43 7/16
Year-end                                                                                                       66 3/32
Price/earnings ratio, year end                                                                                 27 

YEAR ENDED June 30, 1996 
Net Sales                                      $518,486       $466,789        $560,091        $672,477      $2,217,843
Cost of Products Sold                           231,333        213,171         255,570         307,126       1,007,200
Net Earnings                                     58,779         37,911          59,599          65,803         222,092

PER COMMON SHARE
Net Earnings                                   $    .56        $   .36        $    .58        $    .64      $     2.14
Dividends                                           .27            .26             .27             .26            1.06
Market Price (NYSE)
   High                                        36 11/16         39 5/8        44 11/16         44 9/16        44 11/16
   Low                                         30  7/16         34 5/8        35               39 3/16        30  7/16
   Year-end                                                                                                   44  5/16

Price/earnings ratio, year end                                                                                21

=======================================================================================================================
Share and per share amounts restated to reflect 2-for-1 stock split which was effective September 2, 1997.

</TABLE>
<PAGE>


QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

The table below provides information about the Company's market
sensitive financial instruments and constitutes a "forward-
looking statement."  The Company's major market risk exposure
is changing interest rates, primarily in the United States.  The
Company's policy is to manage interest rates through use of
a combination of fixed and floating rate debt.  Interest rate
swaps may be used to adjust interest rate exposures when 
appropriate, based upon market conditions.  A portion of the
Company's borrowings are denominated in foreign currencies
which exposes the Company to market risk associated with
exchange rate movements.  The Company's policy generally
is to hedge major foreign currency cash exposures through
foreign exchange forward contracts.  These contracts are entered
into with major financial institutions thereby minimizing the 
risk of credit loss.  All items described are non-trading and
are stated in U.S. dollars.


<TABLE>
<CAPTION>

<S>                               <C>                   <C>       <C>     <C>         <C>        <C>          <C>
                                                                                                            Fair Value
Expected maturity                                                                                             June 30,
dates (in thousands)                   1998      1999      2000       2001     2002   Thereafter    Total      1997
- ----------------------------------------------------------------------------------------------------------------------
ASSETS
Forward purchase agreements (a)
  US $ denominated                                                $150,000                       $150,000     $120,765
  Canadian $ denominated                                $ 43,678                                  43,678        36,154

DEBT
Current - commercial paper         $233,973                                                       233,973      233,973
  Average interest rates               5.4%
Current - sterling denominated      136,000                                                       136,000      141,482
  Average interest rates               5.6%
Interest rate swaps                  25,667                        100,000                                       2,460
Non current - sterling denominated                                         $195,540               195,540      199,200
  Average interest rates                                                       5.3%
Non current - Canadian $
 denominated                                                        20,718                         20,718       20,718
  Average interest rates                                              6.3%
Non current - U.S. $ denominated                                   134,012  200,000    $ 15,515   349,527      365,605
  Average interest rates
   - fixed                                                            7.8%     8.8%        9.8%
  Average interest rates
   - variable                                                                              4.3%

FIRM COMMITMENTS,
FORWARD CONTRACTS
Contract notional amount - 
 sterling purchased                136,000                                  195,540                             (8,198)(b)
  Average contractual
   exchange rate                      1.60                                     1.63
========================================================================================================================
(a) Future maturities include accretion of earnings.
(b) Represents unrealized exchange gains related to hedge of sterling denominated debt.

</TABLE>
<PAGE>


<TABLE>
<CAPTION>

FINANCIAL SUMMARY

Years ended June 30
(In thousands, except per-share data)
                   1997       1996       1995       1994      1993        1992        1991      1990       1989       1988

- ---------------------------------------------------------------------------------------------------------------------------
<S>          <C>        <C>        <C>        <C>         <C>       <C>         <C>        <C>        <C>        <C>
OPERATIONS
Net sales    $2,532,651 $2,217,843 $1,984,170 $1,836,949 $1,634,171 $1 ,547,057 $1,468,370 $1,309,019 $1,199,293 $1,033,747
Percent 
change             14.2       11.8        8.0       12.4        5.6         5.4       12.2        9.1       16.0       10.6
- ---------------------------------------------------------------------------------------------------------------------------
Cost of 
products
 sold         1,123,459  1,007,200    892,172    820,434    724,753     678,504    672,405    601,322    548,434    450,527
Operating
 expenses       942,814    795,603    732,941    690,584    613,061     612,074    677,468(d) 498,084    458,085    396,910
Other            50,363     44,653     21,163     19,298     21,172      17,382     21,315    (30,755)   (28,189)   (10,897)
- ---------------------------------------------------------------------------------------------------------------------------
Total costs
 and expenses 2,116,636  1,847,456  1,646,276  1,530,316  1,358,986   1,307,960  1,371,188  1,068,651    978,330    836,540
- ---------------------------------------------------------------------------------------------------------------------------
Earnings before
 income taxes   416,015    370,387    337,894    306,633    275,185     239,097     97,182    240,368    220,963    197,207
Income taxes    166,573    148,295    137,062    126,640    107,267      97,903     37,361     87,456     79,718     73,460
- ---------------------------------------------------------------------------------------------------------------------------
Earnings from
 continuing 
 operations     249,442    222,092    200,832    179,993    167,918     141,194     59,821    152,912    141,245    123,747
Earnings 
 (losses) from
 discontinued
 operations           -          -          -     32,064(a)    (867)    (23,429)(b) (7,075)       714    (17,101)(e)  8,823
Cumulative effect
 of accounting
 change               -          -          -          -          -     (19,061)(c)      -          -           -         -
- ---------------------------------------------------------------------------------------------------------------------------

Net earnings $  249,442 $  222,092 $  200,832 $  212,057 $  167,051  $   98,704 $   52,746  $  153,626 $  124,144 $  132,570
===========================================================================================================================
Percent change,
 continuing
 operations        12.3       10.6       11.6        7.2       18.9       136.0      (60.9)        8.3       14.1       25.0

COMMON STOCK(g)
Weighted average
 shares out-
 standing(f)    103,292    103,869    106,295    107,600    109,396     108,732    108,126     109,746    110,666    110,254
Earnings 
 (losses) per
 common share:
  Earnings from 
  continuing
  operations  $    2.41 $     2.14  $    1.89 $     1.68 $     1.54  $     1.30 $     .56(d)$    1.40  $    1.28 $     1.13
Earnings
 (losses) from
  discontinued
  operations          -          -          -        .29(a)    (.01)      (.21)(b)    (.07)         -       (.16)(e)    .08
 Cumulative effect
  of accounting
  change              -          -          -          -         -        (.18)(c)      -          -          -          -
- ---------------------------------------------------------------------------------------------------------------------------
Net earnings  $    2.41 $     2.14 $     1.89 $     1.97 $    1.53  $      .91  $      .49 $     1.40 $     1.12 $     1.21
===========================================================================================================================
Dividends(g)  $    1.16 $     1.06 $      .96 $      .90 $     .86  $       .80 $      .74 $      .65 $      .55 $      .46
Stockholders'
 equity at end
 of year(g)       10.04       9.23       9.01       8.52      8.02         7.46       7.24       7.50       7.10       6.60

OTHER DATA
Continuing
 operations
Working capital
 (deficiency) $(219,221)$  (50,041) $ 121,008 $  128,443 $ 160,208  $   (25,322)$  115,626 $  151,602 $  265,569 $  145,780

Property,
 plant and
 equipment-net  570,645    551,437    524,972    532,600   538,101      508,629    441,794    441,681    348,526    312,068

Property
 additions       95,188     84,804     62,911     56,627    72,141      114,353     89,009    134,099     66,551    135,702
 Long-term
 debt           565,926    356,267    253,079    216,088   204,000      203,627    405,341      5,807      5,192     20,739
 Percent 
 return on
 net sales          9.8       10.0       10.1        9.8      10.3          9.1        4.1       11.7       11.8       12.0

Current ratio       0.8        0.9        1.3        1.3       1.4          0.9        1.3        1.7        1.9        1.5
Total assets  2,777,952  2,178,894  1,906,672  1,697,569 1,649,230    1,589,993  1,656,872  1,124,147  1,189,894  1,121,232

Stockholders'
 equity       1,036,046    950,087    943,913    909,417   879,294      813,741    784,276    810,514    786,176    712,854

Percent return
 on average 
 stockholders'
 equity            25.4       23.7       21.7       24.2      19.8        12.3        6.4       19.1       16.4       19.9
===========================================================================================================================
(a)     Includes net gain on the sale of discontinued business of $31,430 or $0.29 per share.

(b)     Includes special charges for the revaluation of certain intangible assets. 

(c)     Nonrecurring charge to recognize the accumulated postretirement health benefit obligation at July 1, 1991,
        resulting from the adoption of  SFAS No. 106. Operating results preceding 1992 were not restated for the adoption
        of this new standard. 

(d)     Includes a charge for restructuring of $125,250 or $0.73 per share. 

(e)     Includes net loss on the disposal of Olympic HomeCare Products of $20,000, or $0.18 per share. 

(f)     Weighted average shares outstanding and earnings per share from 1988 through 1989 assume full dilution from a note
        converted during 1989. 
(g)     Share and per-share amounts restated to reflect 2-for-1 stock split that was effective September 2, 1997.

</TABLE>

<PAGE>



PRINCIPAL RETAIL BRANDS, PRODUCTS & MARKETS

UNITED STATES

LAUNDRY CLEANING ADDITIVES
Clorox   Liquid bleach 
Clorox 2 Dry and liquid color-safe bleaches
Stain Out   Soil and stain remover 

HOME CLEANING
Clorox Toilet Bowl   Toilet bowl cleanser, automatic toilet 
  bowl cleaner 
Clorox Clean-Up   Dilutable household cleaner 
Formula 409   All-purpose spray cleaner, glass and surface 
   cleaner 
Formula 409   Carpet cleaner 
Lestoil   Heavy-duty cleaner 
Liquid-Plumr   Drain opener, buildup remover, septic treatment
Pine-Sol   Dilutable cleaner, spray cleaner 
Soft Scrub   Mild abrasive liquid cleanser, gel 
S.O.S   Steel wool soap pads, scrubber sponges 
Tilex   Instant mildew remover, soap scum remover Tuffy
   Mesh scrubber

AUTOMOTIVE APPEARANCE
Armor All   Protectants, cleaners, waxes and washes 
Rain Dance   Wax and washes 
Rally   Wax 
No.7   Cleaning compound 

CHARCOAL
BBQ Bag   Single-use, lightable bag of charcoal briquets 
Kingsford   Charcoal briquets 
Kingsford   Lighter fluid 
Match Light   Instant-lighting charcoal briquets

INSECTICIDES
Black Flag   Ant and roach, flying insect and other aerosols, 
     foggers and Roach Motel Combat   Roach bait stations and
     gel, ant bait stations, stakes and granules 

CAT LITTER
Fresh Step   Cat litter 
Fresh Step Scoop   
Scoopable cat litter

DRESSINGS & SAUCES
Hidden Valley   Bottled salad dressing, dry salad dressing 
                mix, bottled fat-free salad dressing 
Hidden Valley   Dry party dip mix 
Hidden Valley Salad Crispins   Seasoned mini-croutons 
K.C. Masterpiece   Barbecue sauce 
Kitchen Bouquet   Browning and seasoning sauce and gravy aid 

WATER FILTRATION SYSTEMS
Brita   Water Filtration systems

PROFESSIONAL PRODUCTS
Clorox   Germicidal bleach 
Clorox   Toilet bowl cleanser 
Clorox   Quat sanitizer and disinfectant 
Clorox Clean-Up   Dilutable cleaner 
Pine-Sol   Cleaner 
Formula 409   Cleaners 
PowerPack   Professional dilution-control spray cleaners 
S.O.S   Pot & pan detergent, steel wool soap pads 
Tilex  Instant mildew remover, soap scum remover 
Liquid-Plumr   Drain opener 
Hidden Valley   Salad dressing 
K.C. Masterpiece   Barbecue sauce 
Kitchen Bouquet   Browning and seasoning sauce and gravy aid 
Combat   Insecticides 
Maxforce   Professional insecticides 

PRINCIPAL INTERNATIONAL MARKETS

Argentina 
Australia 
Brazil 
Canada 
Chile 
Colombia 
Costa Rica 
Czech Republic  
Dominican Republic 
Egypt 
Hong Kong 
Hungary 
Indonesia 
Japan 
Malaysia 
Mexico 
Panama 
People's Republic of China 
Peru 
Poland 
Puerto Rico 
Republic of Korea 
Romania 
Saudi Arabia/Gulf States 
Singapore 
Slovak Republic 
Spain 
Taiwan 
Thailand 
Uruguay 
Venezuela 
Yemen Arab Republic




EXHIBIT 21
(to Form 10-K)

THE CLOROX COMPANY
SUBSIDIARIES OF THE REGISTRANT 

(100% owned unless otherwise indicated)

Subsidiaries                      Jurisdiction of Incorporation
- ----------------------            -----------------------------
1109346 Ontario Ltd.              Canada

American Sanitary Company S.A.    Costa Rica

American Sanitary Company
 (Overseas) Inc. (51%)            Cayman Islands

Amesco Ltd. (49%)                 Cayman Islands

Argus Holdings Inc.               Delaware

Armor All Products Corporation    Delaware

Armor All Products GmbH           Germany

Armor All Products of Canada,
 Inc.                             Canada

Ashlyn Limited                    United Kingdom

Brita America Inc.                Nevada

Brita (Canada) Inc.               Canada

Brita Ltd. (50%)                  Canada

The Brita Products Company        Delaware

Brita (South America) Inc. (50%)  Canada

Chesapeake Assurance Limited      Hawaii

Clorox Argentina S.A.             Argentina

Clorox (Australia) Pty. Ltd.      Australia

Clorox (Barbados) Inc.            Barbados

Clorox do Brasil Ltda.            Brasil

The Clorox Company of Canada,
 Ltd.                             Canada

Clorox (Cayman Islands) Ltd.      Cayman Islands

Clorox Chile S.A.                 Chile

The Clorox China Company          Delaware

Clorox Export Company, Inc.       Barbados

The Clorox Far East Company 
 Limited                          Hong Kong

The Clorox (Guangzhou) Company     People's Republic of China
 Ltd. (95%)

The Clorox International Company   Delaware

Clorox Korea Ltd.                  Korea

Clorox (Malaysia) Industries Sdn.
 Bhd.                              Malaysia

Clorox (Malaysia) Sdn. Bhd.        Malaysia

Clorox de Mexico, S. de R. L. 
de C. V.                           Mexico

The Clorox Company of New          New Zealand
 Zealand Limited

Clorox del Pacifico S.A. (80%)     Peru

Clorox de Panama S.A.              Panama

Clorox del Peru S.A.               Peru

Clorox Products Manufacturing 
Company                            Delaware

The Clorox Professional Products 
Company                            Delaware

The Clorox Company of Puerto Rico  Delaware

The Clorox Sales Company           Delaware

Clorox Services Company            Delaware

The Clorox South Asia Company      Delaware

Clorox Uruguay S.A.                Uruguay

CLX Realty Co.                     Delaware

Corporacion Clorox de Venezuela,
 S.A.                              Venezuela

EcuaClorox S.A.                    Ecuador

Electroquimicas Unidas S.A.C.I.    Chile

Henkel Iberica, S.A. (20%)         Spain

The Household Cleaning Products    Egypt
   Company of Egypt, Ltd. (49%)

The HV Food Products  Company      Delaware

HV Manufacturing Company           Delaware

Kingsford Charcoal of Canada, Ltd. Canada

The Kingsford Products Company     Delaware

Lynley Limited                     Delaware

The Mexco Company                  Delaware

Mohammed Ali Abudawood and         Saudi Arabia
  Company for Industry (30%)

National Cleaning Products         Saudi Arabia
  Company Limited (30%)

Productos Del Hogar, C. 
 por A. (49%)                      Dominican Republic

Rocha Color S.A.                   Uruguay

Sarah Resources Limited            Canada

Tecnoclor S.A.                     Colombia

United Cleaning Products Mfg. Co.  Yemen Arab Republic
 Ltd. (33%)
 
Yuhan-Clorox Co., Ltd. (50%)       Korea




DELOITTE & TOUCHE LLP

(LOGO)

50 Fremont St.
San Francisco, CA 94105-2230
Telephone (415) 247-4000
Facsimile (415) 247-4329


EXHIBIT 23



INDEPENDENT AUDITORS' CONSENT


We consent to the incorporation by reference in The Clorox Company
Registration Statements No. 33-4083 on Form S-3, and Nos. 33-41131,
33-41277, 2-88106 (Post-Effective Amendment No. 2), 33-24582, 
33-56565, 33-56563, 333-29375 and 333-16969 on Form S-8 of our report
dated July 30, 1997, except for the second paragraph of Note 1 as 
to which the date is September 2, 1997, incorporated by reference 
in this Annual Report on Form 10-K of The Clorox Company for the 
year ended June 30, 1997.




/s/ Deloitte & Touche LLP


September 25, 1997






<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION FROM THE FINANCIAL
STATEMENTS OF THE CLOROX COMPANY, FOR THE FISCAL YEAR ENDED JUNE 30, 1997, AS
PRESENTED IN THE CLOROX COMPANY'S FORM 10-K FOR SUCH PERIOD, AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<CIK> 0000021076
<NAME> THE CLOROX COMPANY
<MULTIPLIER> 1000
       
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<PERIOD-START>                             JUL-01-1996
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<SECURITIES>                                     38467
<RECEIVABLES>                                  358,517
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                                0
                                          0
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<OTHER-EXPENSES>                                (5260)
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<INCOME-PRETAX>                                 416015
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<EPS-PRIMARY>                                     2.41
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</TABLE>

THE CLOROX COMPANY 
INDEPENDENT DIRECTORS' STOCK-BASED COMPENSATION PLAN 

 
Table of Contents
 
Page
ARTICLE I   INTRODUCTION
1.01     Establishment of Plan                 1
1.01     Purpose of Plan                       1
1.02     Effective Date of Plan                1
 
ARTICLE II   DEFINITIONS                       1
 
ARTICLE III   CREDITS
3.01     Transition Credits                    3
3.02     Automatic Credits                     3
3.03     Elective Credits                      4
 
ARTICLE IV   ACCOUNTS AND INVESTMENTS
4.01     Accounts                              5
4.02     Deferred Stock Units                  5
4.03     Deferred Cash Accounts                6
4.04     Hypothetical Nature of Accounts
         and Investments                       6

ARTICLE V   PAYMENTS
5.01     Entitlement to Payment                6
5.02     Payment Commencement Date             7
5.03     Form and Amount of Payment            7
 
ARTICLE VI   ADMINISTRATION
6.01     In General                           8
6.02     Plan Amendment and Termination       8
6.03     Reports to Participants              8
6.04     Delegation of Authority              8
 
ARTICLE VII    CHANGE OF CONTROL
7.01     Change of Control Defined            9
7.02     Effect of Change of Control         10

ARTICLE VII    MISCELLANEOUS
8.01     Rights Not Assignable               11
8.02     Certain Rights Reserved             11
8.03     Withholding Taxes                   11
8.04     Incompetence                        11
8.05     Inability to Locate Participants
          and Beneficiaries                  11
8.06     Successors                          12
8.07     Usage                               12
8.08     Severability                        12
8.09     Governing Law                       13

<PAGE>

  ARTICLE I
ESTABLISHMENT AND PURPOSES OF PLAN


1.01     Establishment of Plan

The Company hereby establishes the Clorox Company Independent 
Directors' Stock-Based Compensation Plan, a nonqualified 
deferred compensation plan for the Independent Directors of 
the Company.  The Plan shall be an unfunded plan within the 
meaning of the Internal Revenue Code of 1986, as amended.  
It is intended that the Plan not cover employees and 
therefore not be subject to the Employee Retirement 
Income Security Act of 1974, as amended.

1.02     Purpose of Plan
 
The purpose of the Plan is to enhance the Company's ability 
to attract and retain Independent Directors whose training, 
experience and ability will promote the interests of the 
Company and to directly align the interests of such 
Independent Directors with the interests of the Company's 
shareowners by providing compensation based on the value of 
Clorox Common  Stock.  The Plan is designed to permit such 
Independent Directors to defer the receipt of all or a 
portion of the cash compensation otherwise payable to 
them for services to the Company as members of the Board.  
This Plan replaces the Company's Directors' Deferred 
Compensation Plan and the Directors' Retirement Plan with 
respect to persons who are the Independent Directors of the 
Company on July 1, 1996, or who become such after that date.

1.03     Effective Date of Plan

Except as otherwise provided by Section 3.01, the Plan shall 
apply only to a Participant's Director's Fees with respect
 to service on and after July 1, 1996.
 
 
ARTICLE II
DEFINITIONS
 
Unless the context clearly indicates otherwise, the following 
terms, when used in capitalized form in the Plan, shall have 
the meanings set forth below:

Account shall mean a bookkeeping account established for a 
Participant under Section 4.01.

Article shall mean an article of the Plan.

Beneficiary shall mean a Participant's beneficiary, designated 
in writing and in a form and manner satisfactory to the Board, 
or if a Participant fails to designate a beneficiary, or 
if the Participant's designated Beneficiary predeceases 
the Participant, the Participant's estate.

Board shall mean the Board of Directors of the Company.

Clorox Common Stock shall mean the common stock of the Company.

Closing Price shall mean, with respect to any date specified 
by the Plan, the closing price of a share of Clorox Common  
Stock on the composite tape of New York  Stock Exchange issues 
(or if there was no reported sale of Clorox Common Stock  
on such date, on the next preceding day on which there was 
such a reported sale).

Company shall mean The Clorox Company.

Deferred Stock Unit shall mean a hypothetical share of Clorox 
Common Stock as described in Section 4.02.

Director's Fees shall mean the annual retainer and meeting 
fees payable to a Participant for services to the Company 
as an Independent Director.  Director's Fees do not include 
amounts credited to a Participant under Section 3.01 or 
Section 3.02 hereof. 

Exchange Act means the Securities Exchange Act of 1934, 
as amended.

Independent Director means any individual who serves as a 
member of the Board of Directors of the Company and who 
is not an employee of the Company or any of its subsidiaries.
 
Participant means an Independent Director who is participating 
in the Plan.
 
Payment Anniversary Date shall mean an anniversary of the 
Payment Commencement Date.

Payment Commencement Date shall mean the first business day of 
the Plan Year immediately following the Plan Year in which 
the Participant terminates service as a member of the Board.
 
Plan shall mean this Clorox Company Independent Directors' 
Stock-Based Compensation Plan, as set forth herein and as 
amended from time to time.
 
Plan Year shall mean the calendar year.
 
Section shall mean a section of the Plan.
 
 
ARTICLE III
CREDITS
 
3.01     Transition Credits
 
(a)     Retirement Plan Credits.  As soon as practicable on 
or after July 1, 1996, the Company shall credit to the 
Account of each Participant a number of Deferred Stock Units 
determined in accordance with the schedule set forth in 
Appendix I to the Plan.  The credits set forth in Appendix I 
shall be provided in lieu of any benefits to which the 
Participant otherwise would have been entitled under The 
Clorox Company Directors' Retirement Plan as of its termination 
on June 30, 1996.  

(b)     Deferred Compensation Plan Credits.  

     (1)     Each Participant who has a balance standing to 
his or her credit in the Directors' Deferred Compensation 
Plan as of July 1, 1996, shall be permitted a one-time 
election, on or before December 31, 1996, to convert all 
or a portion of the balance standing to his or her credit 
in the Directors' Deferred Compensation Plan to Deferred 
Stock Units as of December 31, 1996.  A Participant who 
elects to convert all or a portion of his or her  account 
in the Directors' Deferred Compensation Plan to Deferred 
Stock Units shall be credited with the number of Deferred 
Stock Units determined by dividing the portion of his or 
her account in the Directors' Deferred Compensation Plan on 
December 31, 1996, for which such election is made by the 
average of the daily Closing Price for the month of December 
1996.  

     (2)     A Participant who does not elect to convert all 
of the balance standing to his or her credit in the Directors' 
Deferred Compensation Plan to Deferred Stock Units shall have 
the balance not converted transferred to a Deferred Cash 
Account which, thereafter, shall be administered under the 
terms of this Plan.

3.02     Automatic Credits
 
As of the last day of each Plan Year, the Company shall credit 
Deferred Stock Units to each Participant's Deferred Stock Unit 
Account equal to the number of Deferred Stock Units determined 
by dividing Ten Thousand Dollars ($10,000) by the average of 
the Closing Prices for the trading days in the month of 
December.  In the case of a Participant whose service as an 
Independent Director terminates during the Plan Year, the 
applicable dollar amount shall be determined by multiplying 
Ten Thousand Dollars ($10,000) by a fraction, the numerator of 
which shall be the number of full calendar quarters of service 
as an Independent Director completed by the Participant during 
the Plan Year and the denominator of which shall be four.  
 
3.03     Elective Credits
 
(a)     Subject to the provisions of this Section 3.03, a 
Participant may make an irrevocable election, with respect 
to each Plan Year, to receive all or a portion of his or her 
Director's Fees for the year in the form of cash, shares of 
Clorox Common Stock, deferred cash or Deferred Stock Units, 
provided that an individual who becomes a Participant on the 
Effective Date may elect to receive Director's Fees for the 
first quarter of the Company's fiscal year 1997 only in the 
form of cash or shares of Clorox Common Stock.  An election 
under this Section 3.03 shall be made in a form and manner 
satisfactory to the Board and shall be effective for a Plan 
Year only if made before the beginning of the Plan Year; 
provided that (i) an individual who becomes a Participant 
on the Effective Date may make an election to receive 
Director's Fees in the form of cash, shares of Clorox Common 
Stock, deferred cash or Deferred Stock Units for the second 
quarter of the Company's fiscal year 1997 on or before 
September 30, 1997, and (ii) any other individual who 
becomes a Participant after the first day of a Plan Year 
may make the election for that Plan Year within 30 days of 
becoming a Participant. A Participant who does not file a 
timely election for a Plan Year shall receive his or her 
Director's Fees in cash.

(b)     A Participant who elects to receive his or her 
Director's Fees in the form of shares of Clorox Common Stock, 
deferred cash, and/or Deferred Stock Units shall specify 
the percentage of such Director's Fees (in multiples of 10%, 
with an aggregate minimum of 50%) to be paid in the form 
of shares of Clorox Common Stock, deferred cash or Deferred 
Stock Units.

(c)     A Participant who elects to receive shares of 
Clorox Common Stock shall be distributed shares of Clorox 
Common Stock as of the last day of each calendar quarter 
equal to his or her accrued Director's Fees for the quarter, 
multiplied by the percentage of such Director's Fees 
previously selected by the Participant to be applied to the 
purchase of shares of Clorox Common Stock, and divided by 
the Closing Price as of the last trading day in such calendar 
quarter.  Cash shall be distributed in lieu of fractional 
shares of Clorox Common Stock.

(d)     A Participant who elects to receive deferred cash 
shall have credited to his or her Deferred Cash Account as 
of the last day of each calendar quarter an amount 
determined by multiplying his or her accrued Director's 
Fees for the quarter by the percentage of such Director's 
Fees previously selected by the Participant to be received 
as deferred cash.
 
(e)     A Participant who elects to receive Deferred Stock 
Units shall have credited to his or her Deferred Stock 
Unit Account as of the last day of each calendar quarter 
the number of Deferred Stock Units determined by multiplying 
his or her accrued Director's Fees for the quarter by the 
percentage of such Director's Fees previously selected by 
the Participant to be applied to the purchase of Deferred 
Stock Units, and dividing the product thereof by the Closing 
Price as of the last trading day in such calendar quarter.
 
ARTICLE IV
ACCOUNTS AND INVESTMENTS
 
4.01     Accounts
 
A separate Account under the Plan shall be established 
for each Participant.  Such Account shall be (a) credited 
with the amounts credited in accordance with Article III, 
(b) credited (or charged, as the case may be) with the 
investment results determined in accordance with Sections 
4.02 and 4.03, and (c) charged with the amounts paid by 
the Plan to or on behalf of the Participant in accordance 
with Article V.  Within each Participant's Account, 
separate subaccounts (including, as necessary, a Deferred 
Stock Unit Account and a Deferred Cash Account) shall be 
maintained to the extent the Board determines them to be 
necessary or useful in the administration of the Plan.

4.02     Deferred Stock Units
 
(a)     Deemed Investment in Clorox Common  Stock.   Except 
as provided in subsection (b), below, a Participant's 
Deferred Stock Unit Account shall be treated as if it 
were invested in Deferred Stock Units that are equivalent 
in value to the fair market value of shares of Clorox 
Common Stock in accordance with the following rules:
 
          (1) Deemed Reinvestment Of Dividends.  The number 
of Deferred Stock Units credited to a Participant's 
Deferred Stock Unit Account shall be increased on each 
date on which a dividend is paid on Clorox Common Stock.  
The number of additional Deferred Stock Units credited 
to a Participant's Deferred Stock Unit Account as a result 
of such increase shall be determined by (i) multiplying 
the total number of Deferred Stock Units (excluding 
fractional Deferred Stock Units) credited to the 
Participant's Deferred Stock Unit Account immediately 
before such increase by the amount of the dividend paid 
per share of Clorox Common Stock on the dividend payment 
date, and (ii) dividing the product so determined by the 
Closing Price on the dividend payment date.
 
          (2) Conversion Out of Deferred Stock Units.  The 
dollar value of the Deferred Stock Units credited to a 
Participant's Deferred Stock Unit Account on any date shall 
be determined by multiplying the number of Deferred Stock 
Units (including fractional Deferred Stock Units) credited 
to the Participant's Deferred Stock Unit Account by the 
Closing Price on that date.
 
          (3) Effect of Recapitalization.  In the event of a 
transaction or event described in this paragraph (3), the 
number of  Deferred Stock Units credited to a Participant's 
Deferred Stock Unit Account shall be adjusted in such manner 
as the Board, in its sole discretion, deems equitable.  A 
transaction or event is described in this paragraph (3) if 
(i) it is a dividend (other than regular quarterly dividends) 
or other distribution (whether in the form of cash, shares, 
other securities, or other property), extraordinary cash 
dividend, recapitalization,  stock  split, reverse stock 
split, reorganization, merger, consolidation, split-up, 
spin-off, repurchase, or exchange of shares or other securities, 
the issuance or exercisability of stock purchase rights, the 
issuance of warrants or other rights to purchase shares or 
other securities, or other similar corporate transaction or 
event and (ii) the Board determines that such transaction or 
event affects the shares of Clorox Common Stock, such that 
an adjustment pursuant to this paragraph (3) is appropriate 
to prevent dilution or enlargement of the benefits or 
potential benefits intended to be made available under the 
Plan.

(b)     Change in Deemed Investment Election.  A Participant who 
elects to receive distribution of his or her Accounts in 
annual installments will continue to have his or her Deferred 
Stock Unit Account credited with Deferred Stock Units during 
the installment period. 

4.03     Deferred Cash Accounts

Deferred Cash Accounts shall be credited with interest at 
an annual rate for each Plan Year equal to the Prime Lending 
Rate of Wells Fargo Bank as in effect on January 1 of such 
year.  Interest shall be accrued to the date of the actual 
payment and shall be compounded on a calendar quarter basis.  

4.04     Hypothetical Nature of Accounts and Investments
 
Each Account established under this Article IV shall be 
maintained for bookkeeping purposes only.  Neither the Plan 
nor any of the Accounts established under the Plan shall hold 
any actual funds or assets.  The Deferred Stock Units established 
hereunder shall be used solely to determine the amounts to be 
paid hereunder, shall not be or represent an equity security of 
the Company, shall not be convertible into or otherwise entitle a 
Participant to acquire an equity security of the Company and shall 
not carry any voting or dividend rights.
 
 
ARTICLE V
PAYMENTS
 
5.01     Entitlement to Payment
 
(a)     Credits to a Participant's Account under Section 3.03 
shall be in lieu of payment to the Participant of the related 
Director's  Fees.  Any payment under the Plan with respect to 
an Account shall be made as provided in this Article V.  The 
right of any person to receive one or more payments under the 
Plan shall be an unsecured claim against the general assets 
of the Company.  

(b)     Amounts credited to a Participant's Deferred Cash 
Account shall be paid in cash and amounts credited to a 
Participant's Deferred Stock Unit Account shall be paid in 
shares of Clorox Common Stock, except that a cash payment 
will be made with any final installment for any fraction of a 
Deferred Stock Unit remaining in the Participant's Account.  
Such fractional Deferred Stock Unit shall be valued at the 
Closing Price on the date of settlement.

5.02     Payment Commencement Date
 
Payments to a Participant with respect to the Participant's 
Account shall begin as of the Participant's Payment 
Commencement Date; provided that if a Participant dies before 
the Participant's Payment Commencement Date, payment of the 
entire value of the Participant's Account shall be made to 
the Participant's Beneficiary in accordance with the provisions 
of Section 5.03 after the Board receives all documents and 
other information that it requests in connection with the 
payment.  

5.03     Form and Amount of Payment 

(a)     Five Annual Installments.  A Participant shall receive 
his or her Account in five annual installments unless the 
Participant elects to receive his or her benefits under the 
Plan in the form of a lump-sum payment in accordance with 
subsection (b), below.  Annual installments shall be payable 
to the Participant beginning as of the Payment Commencement 
Date and continuing as of each Payment Anniversary Date 
thereafter until all installments have been paid.  The first 
annual installment shall equal one-fifth (1/5th) of the 
value of the Participant's Account(s), determined as of the 
Payment Commencement Date.  Each successive annual installment 
shall equal the value of the  Participant's Account(s), 
determined as of the Payment Anniversary Date, multiplied by a 
fraction, the numerator of which is one, and the denominator 
of which is the excess of  five over the number of installment 
payments previously made (i.e., 1/4th, 1/3rd, etc.).  If the 
Participant dies before the Participant's Payment Commencement 
Date, or after the Participant's Payment Commencement Date 
but before all five installments have been paid, the remaining 
installments shall be paid to the Participant's Beneficiary 
in accordance with the schedule in this subsection (a).
 
(b)     Lump Sum.  A Participant may elect to receive his or her 
Account under the Plan in the form of a lump-sum payment in 
lieu of the five installment payments determined under 
subsection (a), above.  The lump sum shall be payable to the 
Participant in cash and shares of Clorox Common Stock on the 
Payment Commencement Date. An election under this subsection 
(b) shall be made in a form and manner satisfactory to the 
Board and shall be effective as to the Participant only if 
made prior to termination of service with the Board of 
Directors. If the Participant dies before his or her 
Payment Commencement Date having elected to receive 
benefits in the form of a lump sum, a lump sum payment 
shall be made to the Participant's Beneficiary on the 
Payment Commencement Date.
 
 
ARTICLE VI
ADMINISTRATION
  
6.01     In General
 
(a)     The Plan shall be administered by the Board.  The 
Board shall act by vote or written consent of a majority 
of its members.

(b)     The Board shall have the discretionary authority 
to interpret the Plan and to decide any and all matters 
arising under the Plan, including without limitation the 
right to determine eligibility for participation, benefits, 
and other rights under the Plan; the right to determine 
whether any election or notice requirement or other 
administrative procedure under the Plan has been adequately 
observed; the right to determine the proper recipient of 
any distribution under the Plan; the right to remedy 
possible ambiguities, inconsistencies, or omissions by 
general rule or particular decision; and the right otherwise 
to interpret the Plan in accordance with its terms.  The 
Board's determination on any and all questions arising out 
of the interpretation or administration of the Plan shall 
be final, conclusive, and binding on all parties.
 
6.02     Plan Amendment and Termination

The Board may amend, suspend, or terminate the Plan at any 
time; provided that no amendment, suspension, or termination 
of the Plan shall, without a Participant's consent, reduce 
the Participant's benefits accrued under the Plan before the 
date of such amendment, suspension, or termination.  If the 
Plan is terminated in accordance with this Section 6.02, the 
terms of the Plan as in effect immediately before termination 
shall determine the right to payment in respect of any amounts 
that remain credited to a Participant's Account upon termination.
 
6.03     Reports to Participants
 
The Board shall furnish an annual statement to each Participant or, 
if the Participant is deceased, the Participant's Beneficiary) 
reporting the value of the Participant's Account as of the end 
of the most recent Plan Year. 
 
6.04     Delegation of Authority

 The Board may delegate to officers of the Company any and all 
authority with which it is vested under the Plan, and the Board 
may allocate its responsibilities under the Plan among its members. 


ARTICLE VII
CHANGE OF CONTROL

7.01     Change of Control Defined

A Change of Control shall be deemed to occur on

(a)     The acquisition by any individual, entity or group 
(within the meaning of Section 13(d)(3) or 14(d)(2) of the 
Exchange Act) (a "Person") of beneficial ownership (within 
the meaning of Rule 13d-3 promulgated under the Exchange Act) 
of 20%, or in the case of Henkel KGaA, or any person 
controlled by it ("Henkel"), more than the percentage unit 
of the Company's issued common stock agreed to in paragraph 
4(a) of the June 18, 1981, agreement between the Company and 
Henkel, as amended, of either (i) the then outstanding 
shares of common stock of the Company (the "Outstanding 
Company Common Stock") or (ii) the combined voting power 
of the then outstanding voting securities of the Company 
entitled to vote generally in the election of directors 
(the "Outstanding Company Voting Securities"); provided, 
however, that for purposes of this subsection (a), the 
following acquisitions shall not constitute a Change in 
Control: (1) any acquisition directly from the Company; 
(2) any acquisition by the Company, including any acquisition 
which, by reducing the number of shares outstanding, is the 
sole cause for increasing the percentage of shares 
beneficially owned by any such Person or by Henkel to more 
than the applicable percentage set forth above; (3) any 
acquisition by any employee benefit plan (or related trust) 
sponsored or maintained by the Company or by any corporation 
controlled by the Company; or (4) any acquisition by any 
corporation pursuant to a transaction which complies with 
clauses (i), (ii) and (iii) of Section 7.01(c); or 

(b)     Individuals who, as of July 1, 1996, constitute 
the Board (the "Incumbent Board") cease for any reason to 
constitute at least a majority of the Board; provided, 
however, that any individual becoming a director subsequent 
to the date hereof whose election, or nomination for 
election by the Company's shareholders, was approved by a 
vote of at least a majority of the directors then comprising 
the Incumbent Board, and if Henkel is not the acquiring 
person, any individual nominated as a representative of 
Henkel pursuant to the agreement between Henkel and the 
Company dated July 16, 1986, shall be considered as though 
such individual were a member of the Incumbent Board, but 
excluding, for this purpose, any such individual whose 
initial assumption of office occurs as a result of an actual 
or threatened election contest with respect to the election 
or removal of directors or other actual or threatened 
solicitation of proxies or consents by or on behalf of a 
Person other than the Board; or 

(c)     Consummation by the Company of a reorganization, 
merger or consolidation or sale or other disposition of a
ll or substantially all of the assets of the Company or 
the acquisition of assets of another corporation (a "Business 
Combination"), in each case, unless, following such Business 
Combination, (i) all or substantially all of the individuals 
and entities who were the beneficial owners, respectively, of 
the Outstanding Company Common Stock and the Outstanding 
Company Voting Securities immediately prior to such Business 
Combination beneficially own, directly or indirectly, more than 
50% of, respectively, the then outstanding shares of common 
stock and the combined voting power of the then outstanding 
voting securities entitled to vote generally in the election 
of directors, as the case may be, of the corporation resulting 
from such Business Combination (including, without limitation, 
a corporation which as a result of such transaction owns the 
Company or all of substantially all of the Company's assets 
either directly or through one or more subsidiaries) in 
substantially the same proportions as their ownership, 
immediately prior to such Business Combination, of the 
Outstanding Company Common Stock and the Outstanding Company 
Voting Securities, as the case may be, (ii) no Person 
(excluding any employee benefit plan (or related trust) 
of the Company or such corporation resulting from such 
Business Combination) beneficially owns, directly or 
indirectly, 20% or more of, respectively, the then outstanding 
shares of common stock of the corporation resulting from 
such Business Combination or the combined voting power of 
the then outstanding voting securities of such corporation 
except to the extent that such ownership existed prior to 
the Business Combination and (iii) at least a majority of 
the members of the board of directors of the corporation 
resulting from such Business Combination were members of 
the Incumbent Board at the time of the execution of the 
initial agreement, or of the action of the Board, providing 
for such Business Combination; or 

(d)     Approval by the shareholders of the Company of a 
complete liquidation or dissolution of the Company.  

7.02     Effect of Change of Control

(a)     Notwithstanding any other provision in any other 
Article of this Plan to the contrary, other than Section 
8.08(b), (i) the value of all amounts deferred by a 
Participant which have not yet been credited to the 
Participant's Account and (ii) the value of such Participant's 
Account shall be paid to such Participant in each case in 
a lump-sum cash payment on the occurrence of a Change in 
Control or as soon thereafter as practicable, but in no 
event later than five days after the Change in Control.  
The amount of cash credited to each Participant's Account 
prior to determining the amount of cash to be paid from 
the Account shall be determined by the Board (which, for 
this purpose, shall be comprised of employee members of 
the Board prior to the Change in Control) so as to reflect 
fairly and equitably appropriate interest and dividends and 
so as to reflect fairly and equitably such other facts and 
circumstances as the Board deems appropriate, including, 
without limitation, the recent price of shares of Clorox 
Common Stock.  For purposes of payments under this Article 
VII, the value of a Deferred Stock Unit shall be computed 
as the greater of (1) the Closing Price on or nearest the 
date on which the Change of Control is deemed to occur, or 
(2) the highest per share price for shares of Clorox Common 
Stock actually paid in connection with the Change of Control.


ARTICLE VIII
MISCELLANEOUS

8.01     Rights Not Assignable
 
No payment due under the Plan shall be subject in any manner 
to anticipation, alienation, sale, transfer, assignment, 
pledge, encumbrance, or charge in any other way.  Any attempt 
to anticipate, alienate, sell, transfer, assign, pledge, 
encumber, or charge such payment in any other way shall be 
void.  No such payment or interest therein shall be liable 
for or subject to the debts, contracts, liabilities, or torts 
of any Participant or Beneficiary.  If any Participant or 
Beneficiary becomes bankrupt or attempts to anticipate, 
alienate, sell, transfer, assign, pledge, encumber, or charge 
in any other way any payment under the Plan, the Board may 
direct that such payment be suspended and that all future 
payments to which such Participant or Beneficiary otherwise 
would be entitled be held and applied for the benefit of 
such person, the person's children or other dependents, or 
any of them, in such manner and in such proportions as the 
Board may deem proper.  

8.02     Certain Rights Reserved
 
Nothing in the Plan shall confer upon any person the right to 
continue to serve as a member of the Board or to participate 
in the Plan other than in accordance with its terms.
 
8.03     Withholding Taxes
 
The Board may make any appropriate arrangements to deduct from 
all credits and payments under the Plan any taxes that the 
Board reasonably determines to be required by law to be 
withheld from such credits and payments.
 
8.04     Incompetence
 
If the Board determines, upon evidence satisfactory to the 
Board, that any Participant or Beneficiary to whom a 
benefit is payable under the Plan is unable to care for 
his or her affairs because of illness or accident or 
otherwise, any payment due under the Plan (unless prior 
claim therefor shall have been made by a duly authorized 
guardian or other legal representative) may be paid, upon 
appropriate indemnification of the Board and the Company, 
to the spouse of the Participant or Beneficiary or other 
person deemed by the Board to have incurred expenses for 
the benefit of and on behalf of such Participant or 
Beneficiary.  Any such payment shall be a complete discharge 
of any liability under the Plan with respect to the amount so paid.
 
8.05     Inability to Locate Participants and Beneficiaries
 
Each Participant and Beneficiary entitled to receive a 
payment under the Plan shall keep the Board advised of his 
or her current address.  If the Board is unable for a period 
of 36 months to locate a Participant or Beneficiary to whom 
a payment is due under the Plan, commencing with the first 
day of the month as of which such payment first comes due, 
the total amount payable to such Participant or Beneficiary 
shall be forfeited.  Should such a Participant or Beneficiary 
subsequently contact the Board requesting payment, the Board 
shall, upon receipt of all documents and other information 
that it might request in connection with the payment, restore 
and pay the forfeited payment in a lump sum, the value of 
which shall not be adjusted to reflect any interest or other 
type of investment earnings or gains for the period of forfeiture.
 
8.06     Successors
 
The provisions of the Plan shall bind and inure to the benefit 
of the Company and its successors and assigns.  The term 
"successors" as used in the preceding sentence shall include 
any corporation or other business entity that by merger, 
consolidation, purchase, or otherwise acquires all or 
substantially all of the business and assets of the Company, 
and any successors and assigns of any such corporation or other 
business entity.
 
8.07     Usage
 
          (a)  Titles and Headings.  The titles to Articles 
and the headings of Sections, subsections, and paragraphs in 
the Plan are placed herein for convenience of reference only 
and shall be of no force or effect in the interpretation of 
the Plan.

          (b)  Number.  The singular form shall include the 
plural, where appropriate.

8.08     Severability
 
If any provision of the Plan is held unlawful or otherwise 
invalid or unenforceable in whole or in part, such unlawfulness, 
invalidity, or unenforceability shall not affect any other 
provision of the Plan or part thereof, each of which shall 
remain in full force and effect.  If the making of any payment 
or the provision of any other benefit required under the Plan 
is held unlawful or otherwise invalid or unenforceable, such 
unlawfulness, invalidity or unenforceability shall not prevent 
any other payment or benefit from being made or provided under 
the Plan, and if the making of any payment in full or the 
provision of any other benefit required under the Plan in full 
would be unlawful or otherwise invalid or unenforceable, then 
such unlawfulness, invalidity, or unenforceability shall not 
prevent such payment or benefit from being made or provided in 
part, to the extent that it would not be unlawful, invalid, or 
unenforceable, and the maximum payment or benefit that would 
not be unlawful, invalid, or unenforceable shall be made or 
provided under the Plan.
 
8.09     Governing Law
 
The Plan and all determinations made and actions taken under the 
Plan shall be governed by and construed in accordance with the 
laws of the State of California.
 
 THE CLOROX COMPANY
 
Attest: /s/ E. A. Cutter

Date: September 18, 1996
 

<PAGE>
<TABLE>
CAPTION>

                                     CLOROX BOARD OF  DIRECTORS 
                                      DEFERRED STOCK  UNIT  PLAN

                                             APPENDIX I
 


                          PENSION BENEFIT CONVERSION TO  STOCK  UNITS
 
 
                       NORMAL               PRESENT VALUE               NUMBER OF  STOCK 
                     RETIREMENT              OF ACCRUED                    UNITS AT
DIRECTOR                DATE                BENEFIT AS OF                   6/30/96
                                              6/30/96                    CONVERSION (1)
 
<S>                  <C>                     <C>                           <C>
 
BOGGAN               12/31/2015              $ 28,984                       327.04
COLLINS              12/31/2000              $ 57,954                       653.92
FAIRCHILD            12/31/2000              $172,221                      1943.26
MANCHOT              12/31/2006              $ 62,893                       709.65
MORTON               12/31/2002              $ 66,652                       752.07
SCARFF               12/31/2000              $125,352                      1414.41
SCOTT                12/31/2006              $ 61,242                       691.02
SHUMWAY              12/31/1997              $166,445                      1878.08
VOHS                 12/31/1998              $127,427                      1437.82
WOLFE                12/31/2002              $ 63,916                       721.20

(1) Number of  Stock Units equals PV of accrued benefit divided by the Closing Price on 
    June 28, 1996. 
 

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