CLOROX CO /DE/
8-K, 1997-07-22
SPECIALTY CLEANING, POLISHING AND SANITATION PREPARATIONS
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              SECURITIES AND EXCHANGE COMMISSION
                  Washington, D.C. 20549


                        FORM 8-K


                     CURRENT REPORT
           Pursuant to Section 13 or 15(d) of the
             Securities Exchange Act of 1934



Date of report (Date of earliest event reported):  July 15, 1997


                   THE CLOROX COMPANY
   (Exact Name of Registrant as Specified in Its Charter)


                        Delaware
       (State or Other Jurisdiction of Incorporation)


1-07151                                31-0595760
(Commission File Number)   (I.R.S. Employer Identification No.)




               1221 Broadway, Oakland, California
             (Address of Principal Executive Offices)
 
                           94612
                         (Zip Code)




                       510/271-7000
     (Registrant's Telephone Number, Including Area Code)


<PAGE>


Item 5.  Other Events.

On July 15, 1997, the registrant declared a two-for-one stock 
split of the registrant's common stock ("Common Stock") to be 
effected in the form of a 100% stock dividend payable September 2, 
1997 on all shares of the Common Stock outstanding as of the 
close of business on July 28, 1997.

Item 7.  Financial Statements and Exhibits.

  (c)    Exhibits

99.1     Form of press release of the registrant issued on 
         July 15, 1997.

<PAGE>

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 
1934, the registrant has duly caused this report to be signed 
on its behalf by the undersigned hereunto duly authorized.


THE CLOROX COMPANY



Date:     July 21, 1997     By:  /S/ E. A. CUTTER
                                 E.A. Cutter
                                 Senior Vice President - 
                                 General Counsel and Secretary





EXHIBIT 99.1


Clorox Splits Stock, Increases Dividend



Oakland, Calif., July 15, 1997 -- The Clorox Company's 
(CLX-NYSE, PE) board of directors today declared a 2-for-1
stock split and authorized a 10.3 percent increase in the 
annual dividend rate. 

The quarterly cash dividend was boosted to 64 cents per share 
from 58 cents on a pre-split basis, payable Aug. 15 to
shareholders of record July 28. This will be the 21st 
consecutive annual increase in the dividend. 

The additional shares resulting from the split will be 
distributed on Sept. 2 to shareholders of record on July 28. The
Oakland-based company said the split should result in higher 
liquidity and therefore create a broader market for its stock. 

Added Chairman and CEO Craig Sullivan, "We feel both these 
actions are appropriate and make sense in light of the
continuing strength of the overall business and our confidence 
in our ability to meet our previously announced new goals." 

These include achieving total company sales of $3.5 billion by 
the year 2000, and providing total stockholder return that will
place the company, over time, in the top third of the S&P 500 
and in the top third of its peer company group. 

The Clorox Company is a diversified manufacturer of household 
grocery products and automotive cleaning products
marketed in the U.S. and internationally. It also markets many 
of its successful retail brand franchise to institutional and
professional trade channels. 

Readers are cautioned that any discussion of future business 
prospects is subject to risks and uncertainty, and actual results
could differ materially from those discussed in this release. 
We refer readers to the company's statement entitled "Forward
Looking Statements and Risk Factors," which was contained in 
its SEC Form 8-K on Jan. 9, 1997. It discusses the risk
factors which are of particular importance to the company. 


Contacts:
News Media -- Fred Reicker, (510) 271-7291
Investment Community -- Karen Rose, (510) 271-7385 




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