CNA FINANCIAL CORP
DEF 14A, 1996-03-27
FIRE, MARINE & CASUALTY INSURANCE
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<PAGE>   1
 
                                  SCHEDULE 14A
                                 (RULE 14A-101)
 
                    INFORMATION REQUIRED IN PROXY STATEMENT
 
                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(A) OF THE SECURITIES
                     EXCHANGE ACT OF 1934 (AMENDMENT NO.  )
 
     Filed by the registrant /X/
 
     Filed by a party other than the registrant / /
 
     Check the appropriate box:
 
     / / Preliminary proxy statement
 
     /X/ Definitive proxy statement
 
     / / Definitive additional materials
 
     / / Soliciting material pursuant to Rule 14a-11(c) or Rule 14a-12
                          CNA Financial Corporation
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)
                          CNA Financial Corporation
- --------------------------------------------------------------------------------
                   (Name of Person(s) Filing Proxy Statement)
 
Payment of filing fee (Check the appropriate box):
 
     /X/ $125 per Exchange Act Rule 0-11(c)(1)(ii), 14a-6(i)(1), or 14a-6(j)(2).
 
     / / $500 per each party to the controversy pursuant to Exchange Act Rule
14a-6(i)(3).
 
     / / Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and
0-11.
 
     (1) Title of each class of securities to which transaction applies:
 
- --------------------------------------------------------------------------------
 
     (2) Aggregate number of securities to which transactions applies:
 
- --------------------------------------------------------------------------------
 
     (3) Per unit price or other underlying value of transaction computed
pursuant to Exchange Act Rule 0-11:1
 
- --------------------------------------------------------------------------------
 
     (4) Proposed maximum aggregate value of transaction:
 
- --------------------------------------------------------------------------------
 
     / / Check box if any part of the fee is offset as provided by Exchange Act
Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, or
the form or schedule and the date of its filing.
 
     (1) Amount previously paid:
 
- --------------------------------------------------------------------------------
 
     (2) Form, schedule or registration statement no.:
 
- --------------------------------------------------------------------------------
 
     (3) Filing party:
 
- --------------------------------------------------------------------------------
 
     (4) Date filed:
 
- --------------------------------------------------------------------------------
- -------------------------
1Set forth the amount on which the filing fee is calculated and state how it was
determined.
<PAGE>   2
 
                           CNA FINANCIAL CORPORATION
           ADMINISTRATIVE OFFICES: CNA PLAZA, CHICAGO, ILLINOIS 60685
                                ---------------
 
                                PROXY STATEMENT
                         ANNUAL MEETING -- MAY 1, 1996
 
     The Board of Directors of CNA Financial Corporation ("CNA" or the
"Company") submits this statement in connection with the solicitation of proxies
from the Stockholders in the form enclosed.
 
     The persons named in this statement as nominees for election as Directors
have been designated by the Board of Directors.
 
     Any Stockholder giving a proxy has the power to revoke it at any time
before it is exercised. A subsequently dated proxy, duly received, will revoke
an earlier dated proxy. A Stockholder may also revoke his proxy and vote in
person at the Annual Meeting. Proxies will be voted in accordance with the
Stockholder's specifications and, if no specification is made, proxies will be
voted in accordance with the Board of Directors' recommendations. The
approximate date of mailing of this Proxy Statement is March 29, 1996.
 
     On March 12, 1996, the Company had outstanding 61,798,262 shares of common
stock ("Common Stock"). The holders of Common Stock have one vote for each share
of stock held. Stockholders of record at the close of business on March 12, 1996
will be entitled to notice of, and to vote at, this meeting. The holders of a
majority of Common Stock issued and outstanding and entitled to vote when
present in person or represented by proxy constitute a quorum at all meetings of
Stockholders.
 
     In accordance with the Company's by-laws and applicable law, the election
of Directors will be determined by a plurality of the votes cast by the holders
of shares present in person or by proxy and entitled to vote. Consequently, the
eleven nominees who receive the greatest number of votes cast for election as
Directors will be elected as Directors of the Company. Shares present which are
properly withheld as to voting with respect to any one or more nominees, and
shares present with respect to which a broker indicates that it does not have
authority to vote ("broker non-votes") will not be counted. The affirmative vote
of shares representing a majority of the votes cast by the holders of shares
present and entitled to vote is required to approve the other matters to be
voted on at the Annual Meeting. Shares which are voted to abstain will be
considered present at the meeting, but since they are not affirmative votes for
the matter they will have the same effect as votes against the matter. Broker
non-votes are not counted as present.
 
PRINCIPAL SHAREHOLDERS
 
     The following table contains certain information as to all entities which,
to the knowledge of the Company, were the beneficial owners of 5% or more of the
outstanding shares of Common Stock. Except as noted below, each such entity has
sole voting and investment power with respect to the shares set forth.
 
<TABLE>
<CAPTION>
         NAME AND ADDRESS OF BENEFICIAL OWNER             AMOUNT BENEFICIALLY OWNED    PERCENT OF CLASS
- -------------------------------------------------------   -------------------------    ----------------
<S>                                                       <C>                          <C>
Loews Corporation ("Loews")............................           51,994,360                 84.1%
667 Madison Avenue
New York, New York 10021
The Equitable Companies Incorporated...................            3,533,367                  5.7%
("Equitable")(1)
787 Seventh Avenue
New York, New York 10019
</TABLE>
 
- ---------------
(1) This information is as of December 31, 1995 and is based on a report filed
    with the Securities and Exchange Commission. According to the report the
    shares were acquired for investment purposes
 
                                        1
<PAGE>   3
 
    and may be deemed to be beneficially owned by certain subsidiaries of
    Equitable. Equitable states in such report that it may be deemed to have
    sole voting and dispositive power with respect to the 3,533,367 shares. The
    report states that it has been filed jointly on behalf of AXA, and five
    French mutual insurance companies, as a group, as parent holding companies.
 
     Since Loews holds more than a majority of the outstanding Common Stock of
CNA, Loews has the power to approve matters submitted for consideration at the
Annual Meeting without regard to the votes of the other Stockholders. Loews
intends to vote FOR the election of management's nominees for the Board of
Directors', FOR approval of the Incentive Compensation Plan for Certain
Executive Officers and FOR the ratification of the appointment of Deloitte &
Touche LLP as the Company's independent auditors. There are no agreements
between CNA and Loews with respect to the election of CNA Directors or Officers
or with respect to the other matters to come before the meeting.
 
DIRECTOR AND OFFICER HOLDINGS
 
     The following table sets forth certain information as to the shares of
Common Stock beneficially owned by each Director and nominee, and each Executive
Officer named in the Summary Compensation Table below, and by all Executive
Officers and Directors of the Company as a group as of February 23, 1996, based
on data furnished by them.
 
<TABLE>
<CAPTION>
                                                              SHARES OF THE COMPANY'S
                                                                   COMMON STOCK
                                 NAME                           BENEFICIALLY OWNED
            -----------------------------------------------   -----------------------
            <S>                                               <C>
            Antoinette Cook Bush...........................                0
            Dennis H. Chookaszian..........................            1,000(a)
            Philip L. Engel................................              400
            Robert P. Gwinn................................              307
            Jack Kettler...................................                0
            Carolyn L. Murphy..............................            1,159
            Edward J. Noha.................................              450(a)
            Joseph Rosenberg...............................            2,000
            Richard L. Thomas..............................            1,700(b)
            James S. Tisch.................................                0(a)
            Laurence A. Tisch..............................                0(c)
            Preston R. Tisch...............................                0(c)
            Marvin Zonis...................................                0
            All Officers and Directors as a group
              (24 persons including those listed above)....            7,116
</TABLE>
 
- ---------------
     Each holding represents less than 1% of the outstanding shares of Common
Stock. For information with respect to the stock holdings of Loews, see
"Principal Shareholders" above.
 
     (a) James S. Tisch owns 80,000 shares of Loews Common Stock which is less
         than 1% of the outstanding stock of Loews. He is the son of Laurence A.
         Tisch. Dennis H. Chookaszian owns 2,000 shares of Loews Common Stock.
         Edward J. Noha owns 750 shares of Loews Common Stock.
 
     (b) Mr. Thomas' wife owns 1,100 shares of CNA Common Stock and 3,000 shares
         of Loews Common Stock in which he disclaims any beneficial interest.
         Mr. Thomas owns 3,000 shares of Loews Common Stock.
 
     (c) Laurence A. Tisch, and his brother, Preston R. Tisch, are the
         beneficial owners of an aggregate of approximately 32% of the
         outstanding stock of Loews.
 
                                        2
<PAGE>   4
 
                             ELECTION OF DIRECTORS
                                (PROPOSAL NO. 1)
 
     The By-Laws provide that the number of Directors which shall constitute the
whole Board shall be eleven. The Directors shall be elected at the Annual
Meeting of Stockholders and each Director elected shall hold office until the
next annual meeting of Stockholders and until his successor is elected and
qualified. Directors need not be Stockholders. Unless authority to do so is
withheld, the persons named in the enclosed proxy intend to vote the shares
represented by the proxies given to them for the eleven nominees hereinafter
named. All Directors, except Joseph Rosenberg, were elected at the last Annual
Meeting of Stockholders. Mr. Rosenberg was elected to the Board in August of
1995.
 
     Should any nominee or nominees become unavailable, the proxy holders will
vote for the nominee or nominees designated by the Board of Directors. The Board
of Directors has no reason to believe that any of the nominees will become
unavailable.
 
     Set forth below is the name, principal occupation and business experience
during the past five years and certain other information for each nominee.
 
     ANTOINETTE COOK BUSH, Partner, Skadden, Arps, Slate, Meagher & Flom,
Washington, D. C. since 1993. Ms. Bush was Senior Counsel of the United States
Senate Committee on Commerce, Science and Transportation-Majority Staff from
January 1991 to October 1993. She was Staff Counsel of the Committee from March
1987 to December 1990. She has been a Director since 1993. She is a member of
the Executive, Finance and Audit Committees and Chairperson of the Incentive
Compensation Committee. Age 39.
 
     DENNIS H. CHOOKASZIAN, Chairman of the Board and Chief Executive Officer of
the CNA Insurance Companies since September 1992. From November 1990 to
September 1992, Mr. Chookaszian was President and Chief Operating Officer of the
CNA Insurance Companies. Prior thereto, he was Vice President and Controller of
the Company and its insurance subsidiaries since 1975. He serves on the board of
Loews. He serves on the Executive and Finance Committees. Mr. Chookaszian has
served as a Director since 1990. Age 52.
 
     PHILIP L. ENGEL, President of the CNA Insurance Companies since September
1992. From November 1990 until September 1992 he was Executive Vice President of
the CNA Insurance Companies. Prior thereto, Mr. Engel had been a Vice President
of the CNA Insurance Companies since 1977. He serves on the Executive and
Finance Committees. Mr. Engel has served as a Director since 1992. Age 55.
 
     ROBERT P. GWINN, Retired Chairman of the Board and Chief Executive Officer
of Encyclopaedia Britannica. He is a member of the Incentive Compensation,
Executive, Finance and Audit Committees. Mr. Gwinn has served as a Director
since 1967. Age 88.
 
     EDWARD J. NOHA, Chairman of the Board of CNA since September 1992. Prior to
that time and since February 1975, Mr. Noha was Chairman of the Board and Chief
Executive Officer of the CNA Insurance Companies. Mr. Noha serves on the board
of Loews and Eagle Finance Corp. He is a member of the Executive and Finance
Committees. Mr. Noha has served as a Director since 1975. Age 68.
 
     JOSEPH ROSENBERG, Senior Investment Strategist of Loews since 1995. Prior
to that, he was Chief Investment Officer of Loews since August, 1973. He serves
on the Finance and Executive Committees. He has been a Director since August,
1995. Age 63.
 
                                        3
<PAGE>   5
 
     RICHARD L. THOMAS, Chairman of the Board of The First National Bank of
Chicago ("FNBC") and First Chicago NBD Corporation. He was Chief Executive
Officer of FNBC and First Chicago Corporation (the predecessor of First Chicago
NBD Corporation) from April 1992 through December 1995. He also serves on the
board of Sara Lee Corporation. He serves on the Finance and Executive Committees
and is Chairman of the Audit Committee. Mr. Thomas has served as a Director
since 1970. Age 65.
 
     JAMES S. TISCH, President and Chief Operating Officer of Loews since
October 1994. Prior to that, he was Executive Vice President of Loews. He is a
Director of Loews, Gillett Holdings, Inc. and Diamond Offshore Drilling, Inc. He
is Chairman of the Finance Committee and serves on the Executive Committee. Mr.
Tisch has served as a Director since 1985. Age 43.
 
     LAURENCE A. TISCH, Co-Chairman of the Board and Co-Chief Executive Officer
of Loews. He is the Chief Executive Officer of CNA. He is a director of
Automatic Data Processing, Inc., Bulova Corporation ("Bulova") and Federated
Department Stores, Inc. and was President, Chief Executive Officer and Director
of CBS Inc. ("CBS") until November 1995. Mr. Tisch has served as a Director
since 1974. He serves on the Executive and Finance Committees. Age 73.
 
     PRESTON R. TISCH, Co-Chairman of the Board and Co-Chief Executive Officer
of Loews. Prior to October 1994, he was President and Co-Chief Executive Officer
of Loews since March 1988. He was Postmaster General of the United States from
August 1986 to February 1988. Prior thereto he had served as President and Chief
Operating Officer of Loews since 1969 and a Director since 1960. He is a
director of Bulova, Hasbro, Inc., and Rite Aid Corporation. Mr. Tisch served as
a Director of CNA from 1974 to 1986 and was reelected a Director in May of 1988.
He is Chairman of the Executive Committee and serves on the Finance Committee.
Age 69.
 
     MARVIN ZONIS, Professor of international political economy at the Graduate
School of Business at the University of Chicago since 1989. He has been a
Director since 1993. He is a member of the Incentive Compensation, Executive,
Finance and Audit Committees. Age 59.
 
COMMITTEES AND MEETINGS
 
     The Company has an Audit, Incentive Compensation, Executive and Finance
Committee.
 
     The Audit Committee is a standing committee and is charged with the
responsibility of administering corporate policy in matters of accounting and
control. The Audit Committee functions as the liaison with the Company's
independent auditors. In addition, the Board of Directors has established an
Incentive Compensation Committee for the purpose of administering the proposed
Incentive Compensation Plan for Certain Executive Officers. See "Approval of
Incentive Compensation Plan for Certain Executive Officers (Proposal No. 2)"
below (the "Incentive Compensation Plan").
 
     The Board of Directors met four times in 1995. The Finance Committee met
four times and the Audit Committee met two times in 1995. All of the current
Directors attended at least 75% of the Board and Finance Committee meetings. All
of the Audit Committee members except Antoinette Cook Bush attended at least 75%
or both of the Audit Committee meetings.
 
DIRECTOR COMPENSATION
 
     CNA directors who are not employees of CNA or any of its subsidiaries
received an annual retainer in 1995 of $20,000. In addition, members of
committees received the following annual retainers: Finance $3,000; Executive
$3,000; Incentive Compensation Committee $1,000 and Audit
 
                                        4
<PAGE>   6
 
$1,500. Messrs. Chookaszian and Engel, as employees of CNA, do not receive
director retainer fees. Directors are reimbursed for necessary and reasonable
travel expenses incurred in attending meetings.
 
     Pursuant to a Continuing Service Agreement with CNA, expiring on September
20, 2002, Mr. Noha (or his estate in the event of his death) is paid a fee at
the rate of $1,570,000 per annum reduced by the retirement benefits payable to
Mr. Noha under his Employment Agreement and CNA's Retirement Plan and
Supplemental Retirement Plan. During the last fiscal year, services provided by
Mr. Noha under this Agreement consisted of providing the assistance and advice
as delineated in the Agreement and promoting and assisting the Company with
respect to its position in the Chicago business community. In this regard, Mr.
Noha served as a member of numerous organizations including the Chicago
Manufacturing Center, the Illinois Business Roundtable and Chairman of the
Economic Development Commission of the City of Chicago.
 
                       COMPENSATION OF EXECUTIVE OFFICERS
 
     The following table includes compensation paid by the Company and its
subsidiaries for services rendered in all capacities for the years indicated for
the Chief Executive Officer and the four most highly compensated Executive
Officers of the Company as of December 31, 1995.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                          ANNUAL COMPENSATION
                                                          --------------------          ALL OTHER
          NAME AND PRINCIPAL POSITION             YEAR     SALARY       BONUS        COMPENSATION(G)
- -----------------------------------------------   ----    ---------    -------       ----------------
<S>                                               <C>     <C>          <C>           <C>
Laurence A. Tisch (a)..........................   1995           --         --           $ 26,000(h)
  Chief Executive Officer of                      1994           --         --             26,000(h)
  CNA Financial Corporation                       1993           --         --             21,500(h)

Dennis H. Chookaszian..........................   1995    1,593,027         --             66,587
  Chairman of the Board                           1994    1,242,091         --             51,939
  Chief Executive Officer                         1993    1,132,716    350,000(e)(f)       51,984
  CNA Insurance Companies

Philip L. Engel................................   1995      962,587         --             40,429
  President                                       1994      825,539         --             34,661
  CNA Insurance Companies                         1993      760,171     90,000(e)          36,397

Carolyn L. Murphy..............................   1995      562,307    206,000(b)          23,100
  Senior Vice President                           1994      558,333    173,000(c)          23,380
  CNA Insurance Companies                         1993      528,333    180,000(e)          22,190

Jack Kettler...................................   1995      486,752    317,000(b)(d)      287,850(i)
  Senior Vice President                           1994      266,309    100,000(d)         118,452(i)
  CNA Insurance Companies                         1993          n/a        n/a                n/a
</TABLE>
 
- ---------------
(a) Mr. Tisch does not receive a salary from the Company. CNA reimburses Loews
    for the services of Mr. Tisch and other officers and executives of Loews
    pursuant to the Services Agreement described under "Certain Transactions"
    below. The reimbursement for 1995, 1994 and 1993 included $82,418, $57,693
    and $54,396, respectively, in relation to Mr. Tisch's services to CNA.
 
(b) Represents amounts earned for the year 1995 (paid in March of 1996), under
    the Annual Incentive Bonus Plan for Officers as hereinafter described.
 
                                        5
<PAGE>   7
 
(c) Represents amounts earned for the year 1994 (paid in March of 1995), under
    the Annual Incentive Bonus Plan for Officers as hereinafter described.
 
(d) Includes employee signing bonus of $100,000 paid in 1995 and 1994.
 
(e) Represents amounts awarded under the Long Term Award Plan. The Long Term
    Award Program was instituted in 1990 to provide cash awards to key
    executives in recognition of individual performance and contribution to long
    term results. Awards were made on a discretionary basis and were approved by
    the Chairman and Chief Executive Officer of the CNA Insurance Companies. The
    amounts shown include both the 1992 and 1993 Awards granted in April 1993
    and December 1993, respectively. The Awards granted to Messrs. Chookaszian
    and Engel recognized services rendered prior to October 1, 1992. These and
    all previously awarded but unpaid amounts were paid in 1993 when the Plan
    was terminated.
 
(f) Includes a $250,000 bonus paid to Mr. Chookaszian in 1993.
 
(g) Represents amounts contributed or accrued for 1995, 1994 and 1993 for the
    named officers under the Company's savings plan and related supplemental
    savings plan.
 
(h) Represents director's fees paid to Mr. Tisch in 1995, 1994 and 1993. No
    contributions are made to the Company's savings plan or related supplemental
    savings plan on behalf of Mr. Tisch.
 
(i)  Includes $267,900 and $106,604 of relocation expenses paid in 1995 and
     1994, respectively.
 
EMPLOYMENT CONTRACTS
 
     The Company is party to employment agreements (the "Agreements") with each
of Dennis H. Chookaszian and Philip L. Engel. The Agreements are for a
three-year term at an annual Base Salary of $950,000 for Mr. Chookaszian and
$800,000 for Mr. Engel. The Agreements contemplate the adoption by the Board of
an Incentive Compensation Plan (the "Plan") which will provide Mr. Chookaszian
and Mr. Engel with an opportunity to earn bonuses based on performance and
attainment of specified corporate goals. In all other respects, the agreements
contain substantially the same terms as prior agreements as approved by the
Board in February of 1992.
 
     The Incentive Compensation Committee has granted Mr. Chookaszian and Mr.
Engel, subject to shareholder approval of the Incentive Compensation Plan,
allocations under the Incentive Compensation Plan entitling each of them to
awards thereunder of a maximum of $1,450,000, $1,650,000, and $1,850,000 for Mr.
Chookaszian and $400,000, $500,000, and $600,000 for Mr. Engel for the years
1996, 1997 and 1998 respectively. The actual awards to Messrs. Chookaszian and
Engel would be subject to the attainment of specific performance goals in
relation to after-tax income of the Company, excluding realized investment gains
and losses.
 
     Each of the Agreements requires the Company to provide long-term disability
coverage and permits the employee to participate in other benefit programs
offered by the Company to its employees. In the event of death or disability,
the employee is entitled to be paid the Base Salary to the end of the month in
which such death or disability occurs and a prorated amount based on assumed
attainment of the incentive compensation in effect at the time. The employee may
also participate in the Qualified and Supplemental Savings Plan established by
the Company wherein the Company pays a matching percentage of 70% of the first
6% of the employee's contributions. This matching amount, the employee's
contributions, if any, and any incentive compensation is included in the
computation of pensionable earnings under the Company's retirement plans.
 
     The Company may terminate the employment of the employee without cause at
any time, in which event the Company is required to continue to make payments to
the employee for a period of
 
                                        6
<PAGE>   8
 
three years from the date of termination at a fixed rate based on Base Salary
and the incentive compensation in effect at the time of such termination. Each
Agreement contemplates negotiation of a renewal for an additional three year
period at the expiration of the term on December 31, 1998, and provide that if
the Company shall not have offered in writing by March 1, 1999 to renew the
Agreement at the Base Salary with an opportunity to earn annual incentive
compensation of not less than $1,850,000 in the case of Mr. Chookaszian, and
$600,000 in the case of Mr. Engel, and on substantially the same terms otherwise
as the expiring agreement, then the employment of the employee shall be
considered terminated by the Company as of March 31, 1999, and he shall be
entitled to termination pay for a period of three years at an annual rate of
$2,800,000 in the case of Mr. Chookaszian, and $1,400,000 in the case of Mr.
Engel. Should the Company have so offered to renew the Agreement and the
employee not have accepted such renewal prior to March 31, 1999, then such
termination payments shall not be required.
 
RETIREMENT PLANS
 
     CNA provides funded, tax qualified, non-contributory retirement plans for
all salaried employees, including executive officers (the "Retirement Plans")
and an unfunded, non-qualified, non-contributory benefits equalization plan (the
"Supplemental Retirement Plan") which provides for the accrual and payment of
benefits which are not available under tax qualified plans such as the
Retirement Plans. The following description of the Retirement Plans gives effect
to benefits provided under the Supplemental Retirement Plan.
 
     The Retirement Plans provide for retirement benefits based upon average
final compensation (i.e., based upon the highest average sixty consecutive
months compensation and years of credited service with CNA). Compensation under
the Retirement Plans consists of salary paid by the Company and its subsidiaries
included under "Salary" and "Bonus" in the Summary Compensation Table above. The
following table shows estimated annual benefits payable upon retirement under
the Retirement Plans for various compensation levels and years of credited
service, based upon normal retirement in 1995 and a straight life annuity form
of benefit. In addition to a straight life annuity, the Plans also allow the
participant to elect payment to be made in a Joint and Contingent (or Survivor)
Annuitant form where the Contingent (or Survivor) Annuitant would receive
payment at 50%, 66 2/3% or 100% of the participant's benefit amount.
 
                                        7
<PAGE>   9
 
                               PENSION PLAN TABLE
 
                           NORMAL RETIREMENT IN 1995
                          ESTIMATED ANNUAL PENSION FOR
                    REPRESENTATIVE YEARS OF CREDITED SERVICE
 
<TABLE>
<CAPTION>
  AVERAGE
   ANNUAL
COMPENSATION                        15             20             25             30             35
- ------------                     --------       --------       --------       --------       --------
<S>          <C>                 <C>            <C>            <C>            <C>            <C>
 $ 400,000...................    $116,855       $155,807       $194,758       $207,044       $219,330
 $ 500,000....................   $146,855       $195,807       $244,758       $260,378       $275,997
 $ 600,000....................   $176,855       $235,807       $294,758       $313,711       $332,664
 $ 700,000....................   $206,855       $275,807       $344,758       $367,045       $389,331
 $ 800,000....................   $236,855       $315,807       $394,758       $420,378       $445,998
 $ 900,000....................   $266,855       $355,807       $444,758       $473,712       $502,665
 $1,000,000...................   $296,855       $395,807       $494,758       $527,045       $559,332
 $1,100,000...................   $326,855       $435,807       $544,758       $580,379       $615,999
 $1,200,000...................   $356,855       $475,807       $594,758       $633,712       $672,666
 $1,300,000...................   $386,855       $515,807       $644,758       $687,046       $729,333
</TABLE>
 
     The amounts in the table reflect deductions for estimated Social Security
payments.
 
     Mr. Chookaszian, Mr. Engel, Ms. Murphy and Mr. Kettler have 20, 30, 18 and
2 years of credited service, respectively.
 
              BOARD OF DIRECTORS REPORT ON EXECUTIVE COMPENSATION
 
CERTAIN EXECUTIVE OFFICERS
 
     The Board of Directors believes that the future success of the Company and
its subsidiaries is dependent upon the quality of management, and that
compensation programs are important in attracting and retaining individuals of
superior ability and motivating their efforts on behalf of the Company and its
business interests.
 
     Under Section 162(m) of the Internal Revenue Code, the amount of
compensation paid by a publicly-held corporation to the five of its most highly
compensated executive officers during any year which may be deductible for
federal income tax purposes is limited to $1,000,000 per person per year except
that compensation which is "qualified performance-based compensation" will be
deductible.
 
     To the extent the Company's compensation policy can be implemented in a
manner which maximizes the deductibility of compensation paid by the Company,
the Board of Directors will seek to do so. Accordingly, on February 14, 1996,
the Board of Directors adopted, effective January 1, 1996 and subject to
shareholder approval, the CNA Financial Corporation Incentive Compensation Plan
for Certain Executive Officers (the "Plan"), which is designed to qualify the
amounts paid from time to time thereunder to certain of the Corporation's
Executive Officers as "qualified performance-based compensation" under Section
162(m) of the Code. See "Approval of Incentive Compensation Plan for Certain
Executive Officers (Proposal No. 2)," below.
 
                                        8
<PAGE>   10
 
GENERAL
 
     The Company's compensation program is designed to recognize individual
performance and contribution to CNA. This pay-for-performance philosophy is used
to reward employees whose work meets or exceeds CNA's standards of quality and
value-added customer service. It is CNA's objective to have a compensation
policy which is internally equitable and externally competitive, rewards
executives for long term strategic management, supports a performance-oriented
environment that rewards individuals with respect to attainment of corporate
goals and individual expectations, and attracts and retains key executives
critical to the Company's long term success.
 
     The Chairman and Chief Executive Officer of the CNA Insurance Companies
establishes the compensation for the other executives following a systematic
process to establish an annual salary plan for the Company's senior executives.
He is assisted in developing the plan by the Company's Human Resources staff.
The plan is based on insurance industry, general industry and nationally
published and customized surveys of total annual compensation (salary plus
incentive bonus payments). Such surveys include large financial, manufacturing
and service organizations. Three of such surveys include two of the four
companies included in the Standard & Poor's Multi-Line Insurers Index (see
"Stock Price Performance Graph" below). These companies represent the
organizations with which CNA competes for talent. This information, in
conjunction with performance judgments as to past and expected future
contributions of the individual executive, is used to develop an annual salary
plan. The objective of CNA's plan is to set base salary levels to be competitive
with the average total annual compensation (base salary plus incentive bonus
payments) levels reported in the surveys. In addition, the Human Resources staff
periodically reviews with independent compensation consultants the overall
competitiveness of the salary plan. Because CNA uses this market pricing
approach to determine appropriate executive pay levels, CNA does not use formal
salary ranges, with attendant minimums, midpoints and maximums to determine pay
levels or annual increase amounts. Generally, the actual total annual
compensation level for executive officers for the last fiscal year was
consistent with the policy. On an individual basis the actual total annual
compensation may be greater or less than the total annual compensation reported
in the surveys as incentive bonus payments for survey companies fluctuate from
year to year based on business results.
 
     The Company has adopted an Annual Incentive Bonus Plan for all officers
other than certain executive officers who are eligible to participate in the
Incentive Compensation Plan for Certain Executive Officers. The awards for the
Annual Incentive Bonus Plan are determined by performance compared to pre-set
goals in three categories: Corporate Goals; Shared Goals; and Individual Goals.
Participants have a minimum of 20% of their incentive compensation based on the
Corporate Goal and the remainder based on the other two goals. Generally, the
pre-set goals have been developed to be quantifiable or definable to the extent
possible. Final approval of bonus payments are made by the Chief Executive
Officer of the CNA Insurance Companies with input from the President and with
respect to the Corporate Goal, the Chief Financial Officer. The Company reserves
the right to make discretionary changes to the award amounts and reserves the
right to eliminate these bonuses, uniformly, due to extreme adverse financial
conditions.
 
                                        9
<PAGE>   11
 
     As noted in the Summary Compensation Table, Laurence A. Tisch, the
Company's Chief Executive Officer, does not receive compensation from the
Company. Mr. Tisch is compensated by Loews, of which he is Chairman of the Board
and Co-Chief Executive Officer. CNA reimburses Loews for services of Mr. Tisch
and other officers and executives of Loews pursuant to the Services Agreement
described under "Certain Transactions," below.
 
<TABLE>
<S>                                       <C>                         <C>
By the Board of Directors:                Antoinette Cook Bush        Richard L. Thomas
                                          Dennis H. Chookaszian       James S. Tisch
                                          Philip L. Engel             Laurence A. Tisch
                                          Robert P. Gwinn             Preston R. Tisch
                                          Edward J. Noha              Marvin Zonis
                                          Joseph Rosenberg
</TABLE>
 
          COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     Messrs. L. A. Tisch, D. H. Chookaszian, and P. L. Engel, each of whom are
Directors of the Company, also serve as officers of the Company or its
subsidiaries. In addition, Mr. Noha, a Director of the Company, formerly served
as an officer of the Company or its subsidiaries. Mr. L. A. Tisch, Director and
Chief Executive Officer of the Company, also serves as a Director and Co-Chief
Executive Officer of Loews. See "Certain Transactions," below, for information
with respect to transactions between the Company and its subsidiaries, and
certain individuals and entities with which they are affiliated.
 
                              CERTAIN TRANSACTIONS
 
     During 1995 CNA paid FNBC $622,417 for various trust and banking services,
including services as transfer agent and registrar for the Company's Common
Stock. FNBC and certain affiliates paid premiums, at standard rates, and
administrative service fees to Continental Casualty Company and Continental
Assurance Company and their subsidiaries aggregating approximately $1,913,520
(of which $357,545 represented contributions by employees) in 1995. FNBC paid
approximately $2,435,139 to Continental Casualty Company for various insurance
coverages and bonds, including prepayment of several policies in effect until
1998.
 
     Loews makes available to CNA the services of certain officers and
executives of Loews. In February 1975 CNA entered into a management services
agreement (the "Services Agreement") with Loews which provides that Loews will
make available to CNA these services, together with general corporate services,
including financial, administrative and management consulting services. Loews is
reimbursed on the basis of an allocation of a portion of the salaries and
related payroll taxes and benefits of the officers and executives performing the
services, in addition to travel and similar expenses incurred. The allocation
may be adjusted in the event of any substantial change in the services performed
and the Services Agreement may be terminated by CNA or Loews on the last day of
any month. The Services Agreement has been reviewed each year since 1975 by
CNA's Audit Committee. The last such review took place in February 1996 and the
Audit Committee recommended renewal of the Services Agreement for the ensuing
fiscal year, calling for a reimbursement allocation of approximately $210,000
per month, which recommendation was accepted by the Board of Directors. Under
the Services Agreement CNA reimbursed Loews $1,680,000 for services performed
during 1995, and $29,000 for travel and similar expenses incurred during that
period. During 1995 Loews paid
 
                                       10
<PAGE>   12
 
premiums on insurance and administrative services to the CNA Insurance Companies
at standard rates aggregating approximately $5,315,346.
 
     In January 1980 the Loews ownership of the voting securities of CNA
exceeded 80% which required the inclusion of CNA and its eligible subsidiaries
in the consolidated federal income tax returns filed by Loews for 1980 and
subsequent years. In February 1980, following approval by CNA's Audit Committee
and Board of Directors, CNA and Loews entered into a tax allocation agreement
which provides that CNA will (i) be paid by Loews the amount, if any, by which
the Loews consolidated federal income tax liability is reduced by virtue of the
inclusion of CNA and its subsidiaries in the Loews consolidated federal income
tax return, or (ii) pay to Loews an amount, if any, equal to the federal income
tax which would have been payable by CNA if CNA and its subsidiaries had filed a
separate consolidated return. In the event that Loews should have a net
operating loss in the future computed on the basis of filing a separate
consolidated tax return without CNA and its eligible subsidiaries, CNA may be
required to repay tax recoveries previously received from Loews. This agreement
may be cancelled by CNA or Loews upon thirty days' prior written notice. In
1995, the inclusion of CNA and its eligible subsidiaries in the consolidated
federal tax return of Loews resulted in increased federal income tax liability
for Loews. Accordingly, CNA has paid approximately $35 million in 1995 to Loews
under the tax allocation agreement.
 
     CNA has also reimbursed to Loews approximately $7,340,000 for expenses
(consisting primarily of salaries and benefits and other out-of-pocket costs)
incurred by Loews during 1995 in maintaining investment facilities and services
for CNA.
 
     From time to time insurance subsidiaries of CNA have made media
expenditures for advertising on CBS owned and affiliated stations. Such
expenditures aggregated approximately $2,556,375 during 1995. In 1990 CBS
selected, pursuant to a competitive bidding process, CNA to be the carrier for a
basic and supplemental group life insurance program for both active employees
and retirees. In 1995 premiums paid to CNA for this program were $2,649,310 for
active employees and $554,086 for retirees. Also, CBS paid premiums to insurance
subsidiaries of CNA in the amount of $138,484 in 1995 for certain property and
casualty insurance coverage and surety bonds. In 1995, CNA provided CBS with
group long-term care insurance, the full cost (aggregating approximately
$259,432 in premium) of which was paid by participants. CNA also provides CBS
with Group Long Term Disability and Accidental Death and Dismemberment
insurance. Total premium paid for these policies in 1995 was $379,071. Loews
owned approximately 18% of the common stock of CBS until November 1995.
 
     In 1994, a $335,000 loan (pending sale of his Ohio residence) and a
$1,340,000 guaranty (both of which were fully secured) were given by the Company
to Jack Kettler, an Executive Officer of the Company, to assist him with
relocation costs. The loan was fully satisfied in 1995.
 
                                       11
<PAGE>   13
 
                         STOCK PRICE PERFORMANCE GRAPH
 
     The following graph compares the total return of the Company's common
stock, the Standard & Poor's 500 Composite Stock Index ("S&P 500") and the
Standard & Poor's Multi-Line Insurance Index for the five years ended December
31, 1995. The graph assumes that the value of the investment in the Company's
Common Stock and each Index was $100 on December 31, 1990 and that dividends
were reinvested.
 
<TABLE>
<CAPTION>
      Measurement Period            CNA FI-       S&P 500 IN-     MULTI- LINE
    (Fiscal Year Covered)        NANCIAL CORP         DEX          INSURANCE
<S>                              <C>             <C>             <C>
90                                      100.00          100.00          100.00
91                                      142.81          130.47          133.46
92                                      142.81          140.41          152.35
93                                      112.93          154.56          170.38
94                                       94.54          156.60          179.22
95                                      165.39          215.45          263.44
</TABLE>
 
                                       12
<PAGE>   14
 
           INCENTIVE COMPENSATION PLAN FOR CERTAIN EXECUTIVE OFFICERS
                                (PROPOSAL NO. 2)
 
     Under Section 162(m) of the Internal Revenue Code and certain regulations
thereunder (together "the Code") the amount of compensation paid by a
publicly-held corporation to the five of its most highly compensated executive
officers during any year which may be deductible for federal income tax purposes
is limited to $1,000,000 per person per year except that compensation which is
"qualified performance-based compensation" will be deductible.
 
     As stated above, to the extent the Company's compensation policy can be
implemented in a manner which maximizes the deductibility of such compensation
paid by the Company, the Board of Directors will seek to do so. Accordingly, on
February 14, 1996, the Board of Directors adopted, effective January 1, 1996 and
subject to shareholder approval, the CNA Financial Corporation Incentive
Compensation Plan for Certain Executive Officers (the "Incentive Compensation
Plan" or the "Plan"), which is designed to qualify the amounts paid from time to
time thereunder to certain of the Corporation's Executive Officers as "qualified
performance-based compensation" under Section 162(m) of the Code.
 
     The following summary of the material terms of the Plan is qualified in its
entirety by reference to the terms of the Plan, a copy of which is attached to
this Proxy Statement as Exhibit A.
 
     The purpose of the Plan is to provide a means of rewarding certain
Executive Officers of the Company who have contributed to the profitability of
the Company in a manner which permits such compensation to be deductible by the
Company or any of its subsidiaries for federal income tax purposes. The
administration of the Plan is vested in the Incentive Compensation Committee of
the Company's Board of Directors ("the Committee"). Under the Plan, each member
of the Committee is required to qualify as an "outside director" as that term is
used in Section 162(m) of the Code.
 
     All Executive Officers of the Company at or above the level of an Executive
Vice President (of which there are presently two) are eligible to participate in
the Plan. No other employees of the Company nor members of the Incentive
Compensation Committee are eligible for awards under the Plan. Within the first
90 days of each calendar year (the "Designation Period"), the Committee may
designate one or more such executive officers of the Corporation (each, a
"Participant") who will participate in the Plan for specified performance
periods.
 
     The period as to which awards may be made under the Plan will generally be
the twelve-month period ending on December 31 (each such period, a "Performance
Period"). The Committee may designate participants for future Performance Period
awards, not to exceed three such periods (a "Multiple Award Period").
 
     Within the Designation Period, the Committee will allocate in writing, on
behalf of each Participant, a percentage of the consolidated after-tax net
income (not loss) of the Company and its subsidiaries excluding realized
investment gains and losses ("Net Income") for such Performance Period on which
such Participant's award will be based. In the event of a Multiple Award Period,
prior to the end of the first Designation Period for all included Performance
Periods the Committee will allocate in writing, on behalf of each Participant, a
percentage of Net Income for each of the Performance Periods in the Multiple
Award Period, or, in the alternative an aggregate formula for the later
Performance Periods in the Multiple Award Period based on the total of assigned
percentages of Net Income for the then current and the subsequent Performance
Periods included in the Multiple Award Period. The Committee may in its
discretion make an award for a Performance Period to a Participant who has
received an award for a Multiple Award Period which includes such Performance
 
                                       13
<PAGE>   15
 
Period, provided that this is done in writing prior to the end of the
Designation Period for such Performance Period.
 
     Because the amount of awards under the Plan is based upon Net Income, the
amount of any awards that may be payable to participants cannot currently be
determined. However, under the Plan, the Committee will set a maximum amount
payable for each Participant which shall not exceed $3,000,000 per year. Based
upon the performance goals and maximum award amounts set by the Committee for
the 1996 Performance Period, if the Plan had been in effect during 1995, the
maximum amount that could have been paid thereunder to any Participant would
have been $1,450,000.
 
     Following the completion of each Performance Period, the Committee will
certify in writing (i) the amount, if any, of Net Income for such Performance
Period and (ii) the bonus awards payable to the Participants. Each Participant
shall receive payment, subject to all required tax withholdings, of his or her
bonus award as soon as practicable following the determination of the amount of
such award.
 
     At the discretion of the Committee, any Participant, subject to such terms
and conditions as the Committee may determine, may elect to defer payment of all
or part of any award which such Participant might earn with respect to a
Performance Period (together with interest thereon from the date as of which the
award would have been paid but for such Participant's election to defer payment
at the rate, if any, fixed by the Committee) by complying with such procedures
as the Committee may from time to time prescribe.
 
     If any participant in the Plan ceases to be employed by the Company or its
subsidiaries prior to the end of a relevant Performance Period other than due to
retirement under any retirement plan maintained by the Company or any of its
subsidiaries under which such Participant is covered ("Retirement"), such
Participant will not be eligible to receive a bonus award for such Performance
Period in which such termination of employment occurs. Participants who cease to
be employed by the Company or its subsidiaries prior to the end of a relevant
Performance Period due to Retirement shall receive a bonus award which is
prorated to the date of cessation of employment.
 
     The Committee may amend the Plan at any time, provided that such changes
may be made consistent with the provisions of the Code without adversely
affecting the ability of the Company to deduct the compensation which may be
paid pursuant to the Plan for federal income tax purposes and, provided,
further, that no amendment that requires shareholder approval under the Code may
be made without such approval. The Board of Directors may terminate the Plan at
any time.
 
     In order for the compensation payable pursuant to the Plan to constitute
"qualified performance-based compensation" under the Code, the material terms of
the Plan must be approved by the affirmative vote of a majority of the votes
cast at the meeting on this proposal by the holders of the shares of Common
Stock of the Company entitled to vote thereat. No awards will be effective under
the Plan unless such approval is obtained.
 
     THE BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS VOTE FOR PROPOSAL
NO. 2 TO APPROVE THE PLAN.
 
                                       14
<PAGE>   16
 
              RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS
                                (PROPOSAL NO. 3)
 
     Deloitte & Touche LLP was CNA's independent auditing firm for the fiscal
year 1995 and has been recommended by the Audit Committee to perform the audit
for the 1996 fiscal year. This recommendation was accepted and approved by the
Board of Directors, subject to ratification by the Stockholders. Deloitte &
Touche LLP and a predecessor firm (Touche Ross & Co.) have served as the
Company's independent auditors since 1976. The Board of Directors recommends
that the appointment of Deloitte & Touche LLP be ratified by the Stockholders.
If the appointment of the firm of Deloitte & Touche LLP is not approved or if
that firm shall decline to act or their employment be otherwise discontinued,
the Board of Directors will appoint other independent auditors. Representatives
of Deloitte & Touche LLP will be present at the Annual Meeting and will be
extended the opportunity to make a statement if they so desire and will respond
to appropriate questions raised at the Meeting.
 
     THE BOARD OF DIRECTORS RECOMMENDS THAT THE STOCKHOLDERS VOTE FOR PROPOSAL
NO. 3.
 
                                 OTHER MATTERS
 
     The Company does not know of any other business to come before the meeting.
However, if any other matters come before the meeting, the persons named in the
proxies will act on behalf of the Stockholders they represent according to their
best judgment.
 
     The cost of this solicitation of proxies will be borne by the Company.
Solicitation will be made primarily through use of the mails, but regular
employees of the Company may solicit proxies personally, by telephone or
telegram. Such employees will receive no special compensation for such
solicitation. Brokers and nominees will be requested to obtain voting
instructions of beneficial owners of stock registered in their names and will be
reimbursed for their out of pocket expenses and reasonable clerical expenses.
 
                 STOCKHOLDER PROPOSALS FOR 1997 ANNUAL MEETING
 
     Stockholder proposals for inclusion in proxy materials for the 1997 Annual
Meeting should be addressed to the Company's Senior Vice President, Secretary
and General Counsel, CNA Plaza, 43S, Chicago, Illinois 60685, and must be
received before November 29, 1996.
 
                                           By order of the Board of Directors,
 
                                                     DONALD M. LOWRY
                                             Senior Vice President, Secretary
                                                   and General Counsel
 
Chicago, Illinois
March 29, 1996
 
                                       15
<PAGE>   17
 
                                                                       EXHIBIT A
 
                         THE CNA FINANCIAL CORPORATION
                          INCENTIVE COMPENSATION PLAN
                         FOR CERTAIN EXECUTIVE OFFICERS
 
1. PURPOSE OF THE PLAN
 
     The purpose of the CNA Financial Corporation ("CNA" or "the Corporation")
Incentive Compensation Plan for Certain Executive Officers (the "Plan"), is to
provide a means of rewarding certain executive officers of the CNA companies
with compensation which, when coupled with a base salary, produces a competitive
level of total compensation that reflects their contributions to the overall
long term enhancement of the value of the Corporation in a manner which permits
such compensation to be deductible for federal income tax purposes.
 
2. ADMINISTRATION OF THE PLAN
 
     The administration of this Plan shall be vested in the Incentive
Compensation Committee of the Board, or such other committee of such Board of
Directors which shall succeed to the functions and responsibilities, in whole or
in part, of said Incentive Compensation Committee (the "Committee") which shall
make all determinations necessary under this Plan. All members of the Committee
shall qualify as "outside directors" (as that term is defined in Section 162(m)
of the Internal Revenue Code of 1986, as amended (the "Code"), and the
regulations thereunder or as may from time to time be in effect (the
"Regulations")).
 
3. PARTICIPATION IN THE PLAN
 
     All executive officers of CNA at or above the Executive Vice President
level shall be eligible to participate in the Plan. Within the period specified
in the Regulations within which a performance goal is required to be established
to qualify as a pre-established performance goal (the "Designation Period"), the
Committee may designate one or more such executive officers of the Corporation
(each, a "Participant") who shall participate in the Plan for the Performance
Period or the Multiple Award Period (as those terms are defined in Section 6
below).
 
4. PERFORMANCE GOALS
 
     Prior to the end of the Designation Period for a Performance Period, the
Committee shall designate in writing a percentage of the consolidated after-tax
net income (not loss) of the Corporation and its subsidiaries excluding realized
investment gains and losses ("Net Income") for such Performance Period. In the
event of a Multiple Award Period, prior to the end of the Designation Period for
the first Performance Period in the Multiple Award Period the Committee shall
designate a percentage of Net Income for each of the subsequent Performance
Periods in the Multiple Award Period. The percentage for a subsequent
Performance Period may be increased at any time prior to the end of the
Designation Period for such Performance Period.
 
5. AWARDS TO PARTICIPANTS
 
     Prior to the end of the Designation Period for a Performance Period, the
Committee shall allocate in writing, on behalf of each Participant, a percentage
of Net Income on which such Participant's award will be based. In the event of a
Multiple Award Period, prior to the end of the first Designation
 
                                       A-1
<PAGE>   18
 
Period for all included Performance Periods the Committee shall allocate in
writing, on behalf of each Participant, a percentage of Net Income for each of
the Performance Periods in the Multiple Award Period, or, in the alternative an
aggregate formula for the later Performance Periods in the Multiple Award Period
based on the total of assigned percentages of Net Income for the then current
and the later Performance Periods included in the Multiple Award Period. The
Committee may in its discretion make an award for a Performance Period to a
Participant who has received an award for a Multiple Award Period which includes
such Performance Period, provided that this is done in writing prior to the end
of the Designation Period for such Performance Period. In no event shall the sum
of the percentages allocated to Participants exceed the percentage determined in
Section 4 for any Performance Period. The Committee shall set a maximum amount
payable (the "Cap") for each Participant, which shall not exceed $3,000,000 per
year.
 
6. PERFORMANCE PERIOD
 
     The Performance Period as to which awards may be made under this Plan shall
be the twelve-month period commencing January 1 of a calendar year and ending on
December 31 of such calendar year. The Committee may designate Participants for
future Performance Period awards not to exceed three such periods (a "Multiple
Award Period").
 
7. PAYMENT OF BONUS AWARDS UNDER THE PLAN
 
     (a) Following the completion of each Performance Period, the Committee
shall certify in writing (i) the amount, if any, of Net Income for such
Performance Period and (ii) the bonus awards payable to the Participants.
 
     (b) Except as provided in Section 8 of this Plan, each Participant shall
receive payment, subject to all required tax withholdings, of his or her bonus
award as soon as practicable following the determination of the amount of such
award.
 
8. DEFERRAL OF PAYMENT OF AWARDS
 
     At the discretion of the Committee, any Participant, subject to such terms
and conditions as the Committee may determine, may elect to defer payment of all
or part of any award which such Participant might earn with respect to a
Performance Period (together with interest thereon from the date as of which the
award would have been paid but for such Participant's election to defer payment
at the rate, if any, fixed by the Committee) by complying with such procedures
as the Committee may from time to time prescribe.
 
9. SEPARATION FROM THE CORPORATION AND ITS SUBSIDIARIES
 
     (a) Participants who cease to be employed by the Corporation or its
subsidiaries prior to the end of the Performance Period, other than due to
retirement under any retirement plan maintained by the Corporation or any of its
subsidiaries under which such Participant is covered, shall not be eligible to
receive a bonus award for the Performance Period in which such termination of
employment occurs.
 
     (b) Participants who cease to be employed by the Corporation or its
subsidiaries prior to the end of a Performance Period due to retirement under
any retirement plan maintained by the Corporation or any of its subsidiaries
under which such Participant is covered shall receive a bonus award which is
prorated to the end of the month of cessation.
 
                                       A-2
<PAGE>   19
 
     (c) Any Participant may designate in writing the beneficiary of the unpaid
amount of a bonus award (including the amount of any bonus award which was
previously deferred) in case of death and if no designation has been made, or if
any such designation shall become ineffective, any such unpaid amount will be
paid to the Participant's estate. Such designation shall be effective upon
receipt thereof by the Corporation. Any such designation may be revoked in
writing by a Participant at any time without the consent of any such
beneficiary.
 
10. AMENDMENTS
 
     The Committee may amend this Plan at any time, provided, that such changes
may be made consistent with the provisions of Section 162(m) of the Code and the
Regulations without adversely affecting the ability of the Corporation or any of
its subsidiaries to deduct the compensation which may be paid pursuant to the
Plan for federal income tax purposes and, provided, further, that if Section
162(m) of the Code or the Regulations would require stockholder approval of such
an amendment in order for payments under the Plan to be deductible then no such
amendment shall be effective without such approval.
 
11. TERMINATION
 
     The Board of Directors of the Corporation may terminate this Plan at any
time. No termination of this Plan shall adversely affect the right of any person
to receive any award for a Performance Period or Periods for which such person
had been designated under Section 3 of this Plan, or amounts previously awarded
to such person but deferred in accordance with Section 8 of this Plan plus any
earnings thereon, or as provided in Section 9 of this Plan.
 
12. MISCELLANEOUS
 
     (a) Nothing contained in this Plan shall be construed as giving any
executive officer of the Corporation the right to participate in the Plan or to
continued employment or any interest in any asset of the Corporation or any of
its subsidiaries, nor to prevent the Corporation or any of its subsidiaries or
affiliates from taking any action which it deems to be appropriate or in its
best interests, whether or not such action would have an adverse effect on this
Plan or the amounts payable hereunder.
 
     (b) This Plan shall be unfunded and the Corporation shall not be required
to establish any segregation of assets to assure payment of any awards made
hereunder.
 
     (c) A Participant may not sell, transfer or assign any right or interest in
the Plan except as provided in Section 9(c) hereof and any attempted sale,
transfer or assignment shall be null and void.
 
     (d) This Plan shall be governed by and construed in accordance with the
laws of the State of Illinois and the applicable provisions of the Code and the
Regulations.
 
13. EFFECTIVE DATE
 
     This Plan shall be effective as of January 1, 1996, subject to the
subsequent approval hereof by the Corporation's stockholders at the 1996 Annual
Meeting of Stockholders and, if so approved, shall remain in effect until
terminated in accordance with Section 11 hereof.
 
                                       A-3
<PAGE>   20
                       CNA FINANCIAL CORPORATION PROXY

                SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

P           FOR THE ANNUAL MEETING, MAY 1, 1996, CHICAGO, ILLINOIS

R   The undersigned hereby appoints L.A. Tisch, J.S. Tisch, and D.H.
    Chookaszian, or any of them, with full power of substitution, to represent
O   and to vote the Common Stock of the undersigned at the annual meeting of
    stockholders of CNA Financial Corporation, to be held at CNA Plaza, (333
X   South Wabash Avenue), Chicago, Illinois, on May 1, 1996, at 10:00 A.M., or
    at any adjournment thereof as follows:
Y


                        Election of Directors, Nominees:

                        Antoinette Cook Bush, Dennis H. Chookaszian, 
                        Phillip L. Engel, Robert P. Gwinn, Edward J. Noha, 
                        Joseph Rosenberg, Richard L. Thomas, James S. Tisch, 
                        Laurence A. Tisch, Preston R. Tisch, Marvin Zonis.



    YOU ARE ENCOURAGED TO SPECIFY YOUR CHOICES BY MARKING THE APPROPRIATE
    BOXES, SEE REVERSE SIDE, BUT YOU NEED NOT MARK ANY BOXES IF YOU WISH TO
    VOTE IN ACCORDANCE WITH THE BOARD OF DIRECTORS' RECOMMENDATIONS.  THE PROXY
    COMMITTEE CANNOT VOTE YOUR SHARE UNLESS YOU SIGN AND RETURN THIS CARD.

                                                                SEE REVERSE SIDE
                                                                       4952
/X/  Please mark your votes as in this example.

        This proxy when properly executed will be voted in the manner directed
herein.  If no direction is made, this proxy will be voted FOR election of
directors and FOR proposals 2 and 3.

- --------------------------------------------------------------------------------
  The Board of Directors recommends a vote FOR the Election of Directors and
                            FOR proposals 2 and 3.
- --------------------------------------------------------------------------------

<TABLE>
<S><C>
                     FOR  WITHHELD                        FOR  AGAINST  ABSTAIN                            FOR  AGAINST  ABSTAIN
1. Election of                        2. Approval of                                 3. Approval of 
   Directors                             Incentive                                      Independent
   (see reverse)     / /    / /          Compensation                                   accountants.        / /    / /     / / 
                                         Plan.            / /    / /     / / 


</TABLE>

For, except vote withheld from the following nominee(s):


______________________





SIGNATURE(S)  ____________________________________________ DATE _____________
NOTE:  Please sign exactly as name appears hereon.  Joint owners should each
sign.  When signing as attorney, executor, administrator, trustee or guardian,
please give full title as such.

The signer hereby revokes all proxies heretofore given by the signer to vote at
said meeting or any adjournments thereof.



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