COACHMEN INDUSTRIES INC
DEFA14A, 2000-04-27
MOTOR HOMES
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COACHMEN INDUSTRIES BOARD OF DIRECTORS UNANIMOUSLY
REJECTS THOR INDUSTRIES UNSOLICITED ACQUISITION PROPOSAL COACHMEN INDUSTRIES

ANTICIPATES FIRST QUARTER EARNINGS OF 25 TO 26 CENTS

ELKHART, Ind., April 27/PRNewswire/ -- Coachmen Industries (NYSE: COA - news)
announced today that its Board of Directors unanimously rejected an unsolicited
acquisition proposal by Thor Industries (NYSE: THO - news), and urged Coachmen
shareholders not to support Thor's efforts to disrupt Coachmen's business and
forthcoming annual meeting. As previously announced, Thor has proposed the
acquisition of all Coachmen's shares for nominal $18.00, sixty percent in cash
and forty percent in stock. Thor is soliciting Coachmen shareholders to withhold
votes for Coachmen's slate of director nominees and to oppose its 2000 stock
incentive plan at Coachmen's annual meeting to be held on May 4. In rejecting
the Thor proposal, the Board determined that it is not in the best interests of
Coachmen's shareholders, employees, dealers, customers, suppliers, communities
and other stakeholder constituencies. The Board cited, among other things: *
Coachmen's strategic business plans and strategies which the Board believes will
generate superior value for shareholders with Coachmen as an independent
company.

    *  The Board's belief, reached in conjunction with its financial advisor,
       Donaldson, Lufkin & Jenrette Securities Corporation, that the Thor offer
       is inadequate and does not reflect the inherent value of Coachmen nor the
       significant growth potential of the Company's core RV and modular housing
       businesses.

    *  The Board's concern that a combination with Thor would not achieve
       meaningful merger synergies. The Board noted that historically there have
       been a lack of returns to investment scale in the RV industry. The Board
       also believes there would be major difficulties in attempting to
       integrate two companies that have profoundly different operating
       philosophies as to product positioning and value, dealer practices and
       corporate culture. The Board also noted Thor's lack of familiarity with
       modular housing.


<PAGE>

Accordingly, the Board recommended that Coachmen shareholders vote to elect the
Company's slate of directors and to implement the 2000 Omnibus Stock Option Plan
by voting "YES" on the Company's Proxy card. Following the Board meeting, Claire
C. Skinner, Coachmen's Chairman and CEO, said, "This is not the right time to
sell the Company. We have built a strong franchise and diverse array of classes
of RV products, as well as a leading position in modular housing, an industry we
are transforming. We have strong relationships with our customers and dealers,
based on the choice and quality they demand and have come to expect from
Coachmen. We have invested heavily in technology over the past two years to
enable us to leverage our broad product line and strong dealer relationships;
without this technology, neither we nor anyone else will be able to meet the
demand projected for these products.

"Investment in and the implementation of the Company's technology systems
significantly impacted our 1999 financial results, and that impact has continued
into 2000. We expect first quarter earnings to be approximately 25 to 26 cents
per share, compared to a consensus estimate of 30 cents per share as reported by
First Call. We retain our positive outlook for the long term and expect to
double our 1999 EPS not later than 2004. "Thor has launched its proposal at a
time when not only is Coachmen's stock price depressed, but the entire RV sector
is out of favor with investors. Thor is trying to stampede shareholders to sell
at a depressed price before the value of our recent spending on technology and
infrastructure pays off. This is clearly an attempt to buy Coachmen on the
cheap. Thor is the wrong partner proposing the wrong transaction at the wrong
time and the wrong price," Ms. Skinner concluded.

Coachmen is one of the nation's leading manufacturers of recreation vehicles.
The Company's All American Homes division is America's leading producer of
modular homes. Unlike the manufactured housing industry, Coachmen's modular
homes are built to local codes versus HUD codes. Recreation vehicles comprised
eighty three percent of Coachmen's 1999 sales and modular homes represented
seventeen percent. Coachmen is publicly held with stock listed on the New York
Stock Exchange (NYSE) under the COA symbol.

This release contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995. Investors are cautioned not to
place undue reliance on forward-looking statements, which are inherently
uncertain. Actual results may differ materially from that projected or suggested
due to certain risks and uncertainties including, but not limited to the
potential fluctuations in the Company's operating results, the implementation of
the new enterprise-wide software, the availability of gasoline, the Company's
dependence on chassis suppliers, interest rates, competition, government
regulations, and other risks identified in the Company's SEC filings.




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