COACHMEN INDUSTRIES INC
8-K, EX-99.1, 2001-01-17
MOTOR HOMES
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                                  NEWS RELEASE

For immediate release Friday, January 12, 2001

COACHMEN INDUSTRIES WILL REPORT A LOSS IN FOURTH QUARTER; PROFIT FOR THE YEAR

ELKHART,  INDIANA--Coachmen Industries, Inc. (NYSE: COA) announced today that it
will report a loss for the fourth quarter ending  December 31, 2000,  though the
company will remain  profitable for the year. The fourth quarter  performance is
due to the  company's  recreational  vehicle  (RV)  segment  that  continues  to
struggle with market conditions affecting the RV industry. Increases in interest
rates,  high fuel prices,  dealer  inventory  adjustments  and reduced  consumer
confidence began to impact RV industry  shipments last summer,  and continued to
do so through the fourth quarter.  Coachmen's  other core business,  the modular
segment, has remained profitable.

RECREATIONAL VEHICLE SEGMENT
----------------------------
In  light  of  the  challenging  conditions  in the RV  market  and  anticipated
continuing  softness  during the first half of 2001,  Coachmen has taken several
proactive  steps to gain  efficiencies  and reduce  expenses.  During the fourth
quarter,  Coachmen RV Company  consolidated  production  from its Oregon  travel
trailer plant into two Indiana facilities,  and also consolidated  production of
its class A motorhomes into one facility in Middlebury,  Indiana. Prodesign, the
plastics company, has also consolidated into fewer facilities.

Consistent   with  its  strategic  plan  to  improve   efficiencies   and  asset
utilization,  earlier Georgie Boy Manufacturing completed a consolidation of its
Indiana diesel motorhome production into its Michigan complex. Shasta Industries
was consolidated into Coachmen RV Company, and the RV Group has been reorganized
to better  leverage  efficiencies.  As  previously  announced,  the company also
exited the furniture industry with its sale of the Lux Company. And, the company
has also  exited RV  retailing,  with the  exception  of two stores that will be
retained for R&D and regional service purposes. All of the remaining stores were
closed and liquidated  during the fourth  quarter at a greater than  anticipated
loss.

In spite of the  difficult  RV  market,  Coachmen  is  pleased  with the  orders
received  at the  National  Trade  Show  in  Louisville,  Kentucky  held in late
November. During the show, Coachmen RV Company introduced two new travel trailer
and fifth wheel  product  lines.  The  Cascade(TM),  is targeted to  entry-level
buyers and the Ultra-Lite(TM),  is positioned to capture the lightweight market.
The company also  introduced  two innovative  new class A motorhome  lines:  the
Aurora(TM), a mid-range gas powered product and the Cross

                              (Continued on page 2)



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Page 2:  Coachmen Will Report Loss in 4th Quarter

Country(TM),  an affordable diesel-powered motorhome positioned to appeal to the
important and growing segment of diesel buyers.  Due to the success of these new
models,  and the strong  acceptance  of the  complete  line-up  of 2001  product
offerings, dealer orders were measurably ahead of the previous year.

Also at the National  Trade Show, the company  introduced a wholesale  financing
program with Transamerica Distribution Finance exclusively available for dealers
of Coachmen  Industries  products.  This new  program  offers  Coachmen  and its
qualifying dealers a strong marketing advantage.

"Coachmen  continues  to be  dedicated  to meeting  customer's  needs and dealer
requirements in light of these soft market conditions," noted Claire C. Skinner,
Chairman,  CEO and  President  of  Coachmen  Industries.  "We have been and will
continue to be responsive to these  changing  conditions  and focused on meeting
and enhancing stakeholder and shareholder value."

MODULAR SEGMENT
---------------
The modular  segment  continued  its  profitable  performance  during the fourth
quarter  and has a backlog  of  orders.  The more  favorable  growth  and profit
opportunities  in the  modular  segment  underscore  the  strategic  plan of the
company to actively seek growth opportunities in this core business.  Earlier in
the year, Coachmen expanded its modular segment with the purchase of Mod-U-Kraf,
a Rocky Mount,  Virginia  modular  homebuilder.  During the fourth quarter,  the
company  completed  its  acquisition  of Miller  Building  Systems,  an Elkhart,
Indiana company that concentrates on  telecommunications  and commercial modular
structures.  In  November  the company  signed a proposal to purchase  KanBuild,
Inc., an  established  modular  homebuilder  with plants in Kansas and Colorado.
KanBuild would become part of the company's All American Homes  subsidiary,  the
nation's  largest modular home producer.  In December,  the company and KanBuild
reached a definitive  agreement,  and subject to remaining  due  diligence,  the
company  expects this  acquisition  to be completed  during the first quarter of
2001.  These  acquisitions  meet the  company's  criteria of being  accretive to
earnings,  and support the company's goal of bringing a balance  between its two
core businesses.

"While the fourth quarter was especially challenging, Coachmen continues to have
a strong balance sheet," said James E. Jack,  Executive Vice President and Chief
Financial Officer.  "We continue to make significant progress with our strategic
plan to improve asset  utilization and efficiencies and we will continue to look
for ways to grow our two core businesses, RVs and modular construction."

Coachmen  Industries,  Inc.,  founded in 1964,  is one of the  nation's  leading
full-line  manufacturers of recreational  vehicles. The company is also a leader
in modular  construction.  Coachmen is one of the  industry's  best-known  brand
names of RVs and All American Homes, one of the company's modular  subsidiaries,
is America's leading

                              (Continued on page 3)



<PAGE>


Page 3:  Coachmen Will Report Loss in 4th Quarter

producer of modular homes. Coachmen is a publicly held company with stock listed
on the New York Stock Exchange (NYSE) under the COA ticker symbol.


This  release  contains  forward-looking  statements  within the  meaning of the
Private Securities Litigation Reform Act of 1995. Investors are cautioned not to
place  undue  reliance  on  forward-looking  statements,  which  are  inherently
uncertain. Actual results may differ materially from that projected or suggested
due to  certain  risks  and  uncertainties  including,  but not  limited  to the
potential fluctuations in the company's operating results, the implementation of
its  enterprise-wide  software,  the availability  and pricing of gasoline,  the
company's  dependence  on  chassis  suppliers,   interest  rates,   competition,
government  regulations,  legislation governing the relationships of the company
with its  recreational  vehicle dealers,  the impact of economic  uncertainty on
high-cost  discretionary  product  purchases  and other risks  identified in the
company's SEC filings.

For more information:
James E. Jack, Executive Vice President and Chief Financial Officer
219-262-0123
[email protected]
------------------

James O. Baxter, Vice President of Communications
219-262-0123
[email protected]
--------------------

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