COCA COLA CO
10-Q, 1997-05-13
BEVERAGES
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=============================================================================
                            FORM 10-Q

               SECURITIES AND EXCHANGE COMMISSION
                     WASHINGTON, D.C. 20549


[X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                 SECURITIES EXCHANGE ACT OF 1934

          For the quarterly period ended March 31, 1997

                               OR

[  ]     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                 SECURITIES EXCHANGE ACT OF 1934

     For the transition period from ----------- to ---------
                                
                  Commission File No. 001-02217


                      The Coca-Cola Company


     (Exact name of Registrant as specified in its charter)

                Delaware                               58-0628465
    (State or other jurisdiction of                  (IRS Employer
     incorporation or organization)               Identification No.)


          One Coca-Cola Plaza                            30313
            Atlanta, Georgia                           (Zip Code)
(Address of principal executive offices)


Registrant's telephone number, including area code:  (404) 676-2121



Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the Registrant was
required to file such reports) and (2) has been subject to such filing
requirements for the past 90 days.

                      Yes   X           No
                          ------           ------

Indicate the number of shares outstanding of each of the Registrant's classes of
Common Stock as of the latest practicable date.

                                            Outstanding at close of business
         Class of Common Stock                     on April 25, 1997
         ---------------------              --------------------------------
             $.25 Par Value                       2,479,028,028 Shares

=============================================================================
<PAGE>
<PAGE>

                                
                                
                                
                                
             THE COCA-COLA COMPANY AND SUBSIDIARIES

                              INDEX


                  Part I. Financial Information

Item 1. Financial Statements (Unaudited)                    Page Number

        Condensed Consolidated Balance Sheets
           March 31, 1997 and December 31, 1996                  3

        Condensed Consolidated Statements of Income
           Three months ended March 31, 1997 and 1996            5

        Condensed Consolidated Statements of Cash Flows
           Three months ended March 31, 1997 and 1996            6

        Notes to Condensed Consolidated Financial Statements     7

Item 2. Management's Discussion and Analysis of Financial
           Condition and Results of Operations                  10


                  Part II.  Other Information

Item 1. Legal Proceedings                                       14

Item 4. Submission of Matters to a Vote of Security Holders     16

Item 6. Exhibits and Reports on Form 8-K                        17
     

                                                                     - 2 -
<PAGE>
<PAGE>
Part I. Financial Information

Item 1. Financial Statements (Unaudited)
                                
                                
             THE COCA-COLA COMPANY AND SUBSIDIARIES
                                
              CONDENSED CONSOLIDATED BALANCE SHEETS
                           (UNAUDITED)
                 (In millions except share data)

                             ASSETS

<TABLE>
<CAPTION>
                                               March 31,   December 31,
                                                  1997        1996
                                               ----------- -----------
<S>                                            <C>         <C>
CURRENT
     Cash and cash equivalents                 $   1,935   $   1,433
     Marketable securities                           302         225
                                               ----------- -----------
                                                   2,237       1,658
     Trade accounts receivable, less
       allowances of $28 at March 31
       and $30 at December 31                      1,697       1,641
     Inventories                                   1,051         952
     Prepaid expenses and other assets             1,355       1,659
                                               ----------- -----------
TOTAL CURRENT ASSETS                               6,340       5,910
                                               ----------- -----------

INVESTMENTS AND OTHER ASSETS
     Equity method investments
       Coca-Cola Enterprises Inc.                    244         547
       Coca-Cola Amatil Limited                      862         881
       Other, principally bottling companies       1,792       2,004
     Cost method investments,
       principally bottling companies                930         737
     Marketable securities and other assets        1,754       1,779
                                               ----------- -----------
                                                   5,582       5,948
                                               ----------- -----------

PROPERTY, PLANT AND EQUIPMENT
     Land                                            189         204
     Buildings and improvements                    1,580       1,528
     Machinery and equipment                       3,720       3,649
     Containers                                      200         200
                                               ----------- -----------
                                                   5,689       5,581

       Less allowances for depreciation            2,070       2,031
                                               ----------- -----------
                                                   3,619       3,550
                                               ----------- -----------

GOODWILL AND OTHER INTANGIBLE ASSETS                 818         753
                                               ----------- -----------

                                               $  16,359   $  16,161
                                               =========== ===========
                                
</TABLE>
                                                                     - 3 -
<PAGE>
<PAGE>

                                
                                
                                
                                
             THE COCA-COLA COMPANY AND SUBSIDIARIES
                                
              LIABILITIES AND SHARE-OWNERS' EQUITY




<TABLE>
<CAPTION>
                                               March 31,   December 31,
                                                  1997        1996
                                               ----------- -----------
<S>                                            <C>         <C>
CURRENT
     Accounts payable and accrued expenses     $   3,104   $   2,972
     Loans and notes payable                       2,680       3,388
     Current maturities of long-term debt            159           9
     Accrued income taxes                          1,367       1,037
                                               ----------- -----------
TOTAL CURRENT LIABILITIES                          7,310       7,406
                                               ----------- -----------

LONG-TERM DEBT                                       949       1,116
                                               ----------- -----------

OTHER LIABILITIES                                  1,300       1,182
                                               ----------- -----------

DEFERRED INCOME TAXES                                219         301
                                               ----------- -----------

SHARE-OWNERS' EQUITY
     Common stock, $.25 par value -
       Authorized: 5,600,000,000 shares
       Issued: 3,435,129,924 shares at March 31;
       3,432,956,518 shares at December 31           859         858
     Capital surplus                               1,099       1,058
     Reinvested earnings                          15,764      15,127
     Unearned compensation related to
       outstanding restricted stock                  (58)        (61)
     Foreign currency translation adjustment        (783)       (662)
     Unrealized gain on securities
       available for sale                            238         156
                                               ----------- -----------
                                                  17,119      16,476

     Less treasury stock, at cost
       (955,722,283 shares at March 31;
       951,963,574 shares at December 31)         10,538      10,320
                                               ----------- -----------
                                                   6,581       6,156
                                               ----------- -----------

                                               $  16,359   $  16,161
                                               =========== ===========

<FN>
See Notes to Condensed Consolidated Financial Statements.
                                
</TABLE>
                                                                     - 4 -
<PAGE>
<PAGE>
             THE COCA-COLA COMPANY AND SUBSIDIARIES
                                
           CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                           (UNAUDITED)
               (In millions except per share data)

<TABLE>
<CAPTION>

                                                Three Months Ended
                                                    March 31,
                                               -----------------------
                                                  1997       1996
                                               ----------- -----------
<S>                                            <C>         <C>
NET OPERATING REVENUES                         $   4,138   $   4,224
Cost of goods sold                                 1,295       1,530
                                               ----------- -----------

GROSS PROFIT                                       2,843       2,694
Selling, administrative and general expenses       1,701       1,661
                                               ----------- -----------

OPERATING INCOME                                   1,142       1,033

Interest income                                       49          54
Interest expense                                      68          72
Equity income (loss)                                 (28)         (7)
Other income - net                                   336          25
                                               ----------- -----------

INCOME BEFORE INCOME TAXES                         1,431       1,033

Income taxes                                         444         320
                                               ----------- -----------

NET INCOME                                     $     987   $     713
                                               =========== ===========

NET INCOME PER SHARE                           $     .40   $     .28
                                               =========== ===========

DIVIDENDS PER SHARE                            $     .14   $    .125
                                               =========== ===========

AVERAGE SHARES OUTSTANDING                         2,480       2,503
                                               =========== ===========

</TABLE>


[FN]
See Notes to Condensed Consolidated Financial Statements.
                                
                                                                     - 5 -
<PAGE>
<PAGE>

             THE COCA-COLA COMPANY AND SUBSIDIARIES

         CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                           (UNAUDITED)
                          (In millions)

<TABLE>
<CAPTION>
                                                Three Months Ended
                                                    March 31,
                                               -----------------------
                                                 1997        1996
                                               ----------- -----------
<S>                                            <C>         <C>
OPERATING ACTIVITIES
 Net income                                    $     987   $     713
 Depreciation and amortization                       138         112
 Deferred income taxes                              (163)        (34)
 Equity (income) loss, net of
  dividends received                                  29           9
 Foreign currency adjustments                         41         (14)
 Other items                                        (359)         (7)
 Net change in operating assets and liabilities      231         (88)
                                               ----------- -----------
  Net cash provided by operating activities          904         691
                                               ----------- -----------

INVESTING ACTIVITIES
 Acquisitions and investments,
  principally bottling companies                    (101)        (98)
 Purchases of investments and other assets          (181)        (72)
 Proceeds from disposals of investments
  and other assets                                 1,052          99
 Purchases of property, plant and equipment         (209)       (145)
 Proceeds from disposals of property, plant
  and equipment                                       15          16
 Other investing activities                          (24)        (34)
                                               ----------- -----------
  Net cash provided by (used in)
   investing activities                              552        (234)
                                               ----------- -----------
  Net cash provided by operations after
   reinvestment                                    1,456         457
                                               ----------- -----------

FINANCING ACTIVITIES
 Issuances of debt                                    37         512
 Payments of debt                                   (725)       (254)
 Issuances of stock                                   35          32
 Purchases of stock for treasury                    (218)       (306)
                                               ----------- -----------
  Net cash used in financing activities             (871)        (16)
                                               ----------- -----------

EFFECT OF EXCHANGE RATE CHANGES ON CASH
 AND CASH EQUIVALENTS                                (83)        (26)
                                               ----------- -----------

CASH AND CASH EQUIVALENTS
 Net increase during the period                      502         415
 Balance at beginning of period                    1,433       1,167
                                               ----------- -----------

  Balance at end of period                     $   1,935   $   1,582
                                               =========== ===========

INTEREST PAID                                  $      69   $      78
                                               =========== ===========

INCOME TAXES PAID                              $     162   $     238
                                               =========== ===========

<FN>
See Notes to Condensed Consolidated Financial Statements.

</TABLE>
                                                                     - 6 -
<PAGE>
<PAGE>
                                
             THE COCA-COLA COMPANY AND SUBSIDIARIES
                                
      NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
                           (UNAUDITED)


NOTE A - BASIS OF PRESENTATION

  The accompanying unaudited condensed consolidated financial statements have
been prepared in accordance with generally accepted accounting principles for
interim financial information and with the instructions to Form 10-Q and
Rule 10-01 of Regulation S-X.  They do not include all information and notes
required by generally accepted accounting principles for complete financial
statements.  However, except as disclosed herein, there has been no material
change in the information disclosed in the notes to consolidated financial
statements included in the Annual Report on Form 10-K of The Coca-Cola
Company (the Company) for the year ended December 31, 1996.  In the opinion
of Management, all adjustments (consisting of normal recurring accruals)
considered necessary for a fair presentation have been included.  Operating
results for the three month period ended March 31, 1997, are not necessarily
indicative of the results that may be expected for the year ending
December 31, 1997.

  Certain amounts in the prior period financial statements have been
reclassified to conform to the current period presentation.


NOTE B - SEASONAL NATURE OF BUSINESS

  Unit sales of the Company's soft drink and noncarbonated beverage
products are generally greater in the second and third quarters due
to seasonal factors.


                                                                     - 7 -
<PAGE>
<PAGE>
                                
                                
    NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


NOTE C - SUMMARIZED INCOME STATEMENT DATA OF COCA-COLA ENTERPRISES INC.

  At March 31, 1997 and 1996, the Company owned approximately 45 percent
of the outstanding common stock of Coca-Cola Enterprises Inc. (Coca-Cola
Enterprises) and, accordingly, accounted for its related investment therein
under the equity method of accounting.  Coca-Cola Enterprises meets the
definition of a significant equity investee as defined by Rule 3-09 of
Regulation S-X.  Summarized income statement data for Coca-Cola Enterprises
is as follows (in millions):

                                                Three Months Ended
                                               March 31,   March 31,
                                                  1997        1996
                                               ----------- -----------

     Net operating revenues                    $   2,141   $   1,600
     Gross profit                              $     800   $     630
     Net income (loss)                         $     (33)  $       7
     Net income (loss) available
       to common share owners                  $     (35)  $       5

  First quarter 1997 results for Coca-Cola Enterprises include operating
results for the full quarter from the following 1996 acquisitions:  Ouachita
Coca-Cola Bottling Company, Inc., Coca-Cola Beverages S.A., Coca-Cola
Production S.A., S.A. Beverages Sales Holdings N.V., Coca-Cola Bottling
Company West, Inc. and Grand Forks Coca-Cola Bottling Co.  The 1997 period
results also include the operating results of Coca-Cola & Schweppes
Beverages Ltd. for the month of March 1997.

  First quarter 1996 results include Coca-Cola Enterprises' acquisition
of the Ouachita Coca-Cola Bottling Company, Inc., from the date of
acquisition on February 21, 1996.


                                                                     - 8 -
<PAGE>
<PAGE>
                                
                                
    NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)


NOTE D - SHARE REPURCHASE PROGRAM

  Under its share repurchase program, the Company purchased approximately
4 million shares of its common stock during the first quarter of 1997.


NOTE E - BOTTLING TRANSACTION

  On February 10, 1997, the Company sold its 49 percent interest in
Coca-Cola & Schweppes Beverages Ltd. to Coca-Cola Enterprises.  This
transaction resulted in gross proceeds of approximately $1 billion and
an after-tax gain of approximately $.08 per share.

  On May 12, 1997, the Company sold its 50 percent interest in its
Venezuelan bottler, Embotelladora Coca-Cola y Hit de Venezuela, S.A., to
Panamerican Beverages, Inc. ("Panamco") for additional shares of Panamco
stock.  As a result, the Company increased its economic interest in
Panamco from 13.0 percent to 22.6 percent.


NOTE F - ACCOUNTING PRONOUNCEMENTS

  In February, 1997, the Financial Accounting Standards Board issued
Statement of Financial Accounting Standard No. 128, "Earnings Per Share,"
which is required to be adopted on December 31, 1997.  In addition to the
Company's current presentation of net income per share, this Statement
will require the Company to present diluted net income per share, which
includes the dilutive effect of stock options.  However, the Company
does not believe the additional disclosure of diluted net income per
share will materially impact the financial statements.



                                                                     - 9 -
<PAGE>
<PAGE>

Item 2. Management's Discussion and Analysis of Financial
           Condition and Results of Operations


                                
                                
                      RESULTS OF OPERATIONS

VOLUME

  BEVERAGES (UNIT CASE VOLUME EXCLUDES THE MINUTE MAID COMPANY):  Worldwide
unit case volume increased 9 percent and gallon shipments of concentrates
and syrups grew 7 percent in the first quarter of 1997 when compared to the
first quarter of 1996.

  Unit case volume in the Company's North America Group increased more than
8 percent in the first quarter, including an increase of 9 percent, on a
comparable days basis, in the United States.  The continuing strong unit
case volume gains in the United States resulted primarily from increases
in the Company's core brands.  North American gallon shipments of
concentrates and syrups increased 2 percent for the first quarter.

  In the Latin America Group, unit case volume grew 9 percent in the first
quarter, including gains of 15 percent in Chile, 8 percent in Argentina
and 7 percent in Mexico.  Unit case volume declined 1 percent in Brazil
due primarily to reduced consumer purchasing power.  Gallon shipments in
the Latin America Group were even in the first quarter of 1997 with
levels achieved in the first quarter of 1996.

  In the Africa Group, first quarter unit case volume grew 10 percent
and gallon shipments increased 25 percent.  Unit case volume rose 8 percent
in the Northern Africa Division and increased 11 percent in the Southern
Africa Division, led by strong growth in South Africa.

  Unit case volume in the Middle and Far East Group grew 8 percent in
the first quarter, including gains of 19 percent in China, 6 percent in
Japan and 15 percent in the Middle East Division.  Gallon shipments in the
Middle and Far East Group increased 12 percent in the first quarter.

  In the Greater Europe Group, first quarter unit case volume increased
11 percent.  Unit case volume grew 26 percent in the East Central European
Division, 15 percent in Italy and 18 percent in Spain.  Unit case volume in
Germany declined 2 percent due to a difficult economic environment.  Gallon
shipments in the Greater Europe Group grew 14 percent in the first quarter.


                                

                                                                     - 10 -
<PAGE>
<PAGE>



                RESULTS OF OPERATIONS (CONTINUED)

  THE MINUTE MAID COMPANY:  At The Minute Maid Company, unit volume
decreased 7 percent in the first quarter versus the prior year.  The volume
decrease was the expected result of a decision to leave the not-from-
concentrate juice category during 1996, coupled with a first quarter price
increase on orange juice products.

NET OPERATING REVENUES AND GROSS MARGIN
  Net operating revenues declined 2 percent in the first quarter versus the
prior year, primarily due to the sale in 1996 of previously consolidated
bottling operations in France, Belgium and eastern Germany and a stronger
U.S. dollar, partially offset by increased gallon shipments and price
increases in certain markets.

  The Company's gross margin increased to 68.7 percent in the first quarter
of 1997 from 63.8 percent in the first quarter of 1996.  The increase in
gross margin for the first quarter of 1997 was primarily due to the sale in
1996 of previously consolidated bottling operations in France, Belgium and
eastern Germany, shifting proportionately more revenues to the higher margin
concentrate business.

SELLING, ADMINISTRATIVE AND GENERAL EXPENSES
  Selling expenses were $1,346 million in the first quarter of 1997,
compared to $1,290 million in the first quarter of 1996.  The increase was
primarily due to higher marketing expenditures in support of the Company's
volume growth.

  Administrative and general expenses were $355 million in the first
quarter of 1997, compared to $371 million in the first quarter of 1996.
The $16 million decrease was due primarily to the sale in 1996 of
previously consolidated bottling operations in France, Belgium and
eastern Germany.

OPERATING INCOME AND OPERATING MARGIN
  Operating income for the first quarter of 1997 increased to $1,142 million,
an 11 percent increase over the first quarter of 1996.  The operating margin
for the first three months of 1997 increased to 27.6 percent from 24.5 percent
in the comparable period in 1996.

INTEREST INCOME AND INTEREST EXPENSE
  Interest income decreased in the first quarter of 1997 relative to the
comparable period in 1996, due primarily to lower average interest rates
on cash equivalents and marketable securities.  Interest expense decreased
in the first quarter of 1997 relative to the comparable period in 1996, due
primarily to lower interest rates on borrowings.


                                                                     - 11 -
<PAGE>
<PAGE>

                                
                                
                RESULTS OF OPERATIONS (CONTINUED)

EQUITY INCOME (LOSS)
  The increased equity loss in the first quarter of 1997 was due primarily
to the impact of stock compensation expenses at Coca-Cola Enterprises and
lower equity income after the sale of the Company's 49 percent interest in
Coca-Cola & Schweppes Beverages Ltd.

OTHER INCOME - NET
  The increase in other income - net in the first quarter of 1997 relative
to the comparable period in 1996 was due primarily to the gain on the sale
of the Company's interest in Coca-Cola & Schweppes Beverages Ltd.

INCOME TAXES
  The Company's effective tax rate was 31.0 percent for the first quarter
of 1997 and 1996.  The Company's effective tax rate reflects tax benefits
derived from significant operations outside the United States which are
taxed at rates lower than the U.S. statutory rate of 35 percent.



                                                                     - 12 -
<PAGE>

<PAGE>
                                
                                
                                
                       FINANCIAL CONDITION

NET CASH FLOW PROVIDED BY OPERATIONS AFTER REINVESTMENT
  In the first three months of 1997, net cash flow after reinvestment
totaled $1,456 million, an increase of $999 million over the comparable
period in 1996.  Net cash provided by operating activities increased $213
million due to higher net income and a reduced use of cash for operating
assets and liabilities in the first three months of 1997 relative to the
comparable period in 1996, offset by gains on sale of assets included in
the line item "other items."  As previously discussed, in the first quarter
of 1997, the Company recorded a gain on the sale of its interest in
Coca-Cola & Schweppes Beverages Ltd.

  Net cash provided by investing activities increased $786 million in the
first three months of 1997 as compared to the first three months of 1996.
This net change included a $953 million increase in proceeds from
disposals of investments and other assets, primarily as a result of
the cash proceeds received from the sale of the Company's interest in
Coca-Cola & Schweppes Beverages Ltd., offset by increased purchases of
property, plant and equipment and investments and other assets.  The
decrease in the Company's investment in Coca-Cola Enterprises in the
first quarter of 1997 is primarily the result of a deferred gain related
to the sale of the Company's interest in Coca-Cola & Schweppes Beverages
Ltd.  The deferred gain resulted from the Company's 45 percent ownership
interest in Coca-Cola Enterprises.

FINANCING
  Financing activities primarily represent the Company's net borrowing
activities and share repurchases.  Net cash used in financing activities
totaled $871 million and $16 million for the first three months of 1997
and 1996, respectively.  Net cash used in financing activities increased
primarily due to a net reduction in borrowings of $688 million in the first
quarter of 1997 compared to a net increase in borrowings of $258 million in
the first quarter of 1996.  The reduction in borrowings in the first quarter
of 1997 was funded by proceeds received from the sale of the Company's
interest in Coca-Cola & Schweppes Beverages Ltd.  Cash used for share
repurchases in the first quarter of 1997 totaled $218 million, compared to
$306 million in the comparable period in 1996.

EXCHANGE
  International operations are subject to certain opportunities and risks,
including currency fluctuations and governmental actions.  The Company
closely monitors its methods of operating in each country and adopts
appropriate strategies responsive to each environment.  On a weighted
average basis, the U.S. dollar was approximately 10 percent stronger
during the first quarter of 1997 versus key currencies for the comparable
period of the prior year.


                                                                     - 13 -
<PAGE>
<PAGE>

Part II.   Other Information
     
Item 1. Legal Proceedings

  As reported in the Company's Annual Report on Form 10-K for the year
ended December 31, 1996, on February 26, 1992, suit was brought against
the Company in Texas state court by The Seven-Up Company, a competitor
of the Company.  An amended complaint was filed by The Seven-Up Company
on February 8, 1994.  The suit alleges that the Company is attempting
to dominate the lemon-lime segment of the soft drink industry by
tortious acts designed to induce certain independent bottlers of the
Company's products to terminate existing contractual relationships
with the plaintiff pursuant to which such bottlers bottle and
distribute the plaintiff's lemon-lime soft drink products.  As amended,
the complaint alleges that Coca-Cola/Seven-Up bottlers in several
different territories, including Nacogdoches, Texas; Oklahoma City,
Oklahoma; Fargo, North Dakota; Shreveport, Louisiana; Elkins, West
Virginia; Salem, New Hampshire; Fayetteville, Arkansas; Pine Bluff,
Arkansas and Vicksburg, Mississippi, were illegally induced into
initiating Sprite distribution and discontinuing Seven-Up distribution.
The Company is accused of using several different purportedly improper
tactics to bring about those bottler decisions, including false and
misleading statements by the Company about the plaintiff's past,
present and future business operations, improper financial advancements
and various forms of alleged coercion.

  The complaint seeks unspecified money damages for (1) alleged tortious
interference with the plaintiff's contractual relations, (2) alleged
intentional tortious conduct to injure plaintiff, (3) alleged disparagement
of the plaintiff and its business, and (4) alleged false and injurious
statements harmful to plaintiff's interests.  The complaint also seeks
an injunction prohibiting future allegedly tortious conduct by the
Company and seeks an award of punitive damages in the amount of at least
$500 million.  In 1993, the Company filed a counterclaim against The
Seven-Up Company in the matter alleging that The Seven-Up Company has
tortiously interfered with the Company's efforts to obtain distribution
of its lemon-lime soft drink, Sprite, through bottlers of Coca-Cola.

  On July 22, 1992, The Seven-Up Company filed a related suit in federal
court in Texas alleging that the facts and circumstances giving rise to
the state court suit (described above) also constitute a violation of the
federal Lanham Act which, inter alia, proscribes false advertisement and
disparagement of a competitor's goods and services.  The suit sought
injunctive relief, treble damages and attorneys' fees.  In October 1994,
the federal Lanham Act suit was tried and resulted in a jury verdict in
favor of The Seven-Up Company on certain of its claims.  The jury awarded
The Seven-Up Company a total of $2.53 million in damages.  In December
1994, the federal court entered an order setting aside that damage award
and awarded judgment in favor of the Company notwithstanding the verdict.
The Seven-Up Company appealed that judgment.



                                                                     - 14 -
<PAGE>
<PAGE>

Part II.   Other Information (Continued)
     
Item 1. Legal Proceedings (continued)

  Shortly after the federal court's ruling, the Company asked the state
court to dismiss all of the plaintiff's remaining claims in that case
based upon the judgment entered in the federal case.  On February 14, 1995,
the state court granted that motion and dismissed all of The Seven-Up
Company's remaining claims.  The Seven-Up Company appealed that ruling
as well.

  On July 8, 1996, the U.S. Court of Appeals for the Fifth Circuit
affirmed the federal trial court's decision granting the Company's motion
for judgment in its favor notwithstanding the jury's verdict for The
Seven-Up Company.

  On August 28, 1996, the Texas Court of Appeals affirmed the summary
judgment that the trial court had granted in the Company's favor dismissing
all of The Seven-Up Company's state claims as barred by the doctrine of
res judicata.  On September 12, 1996, The Seven-Up Company filed a motion for
a rehearing of this decision, which was denied by the Texas Court of Appeals
on October 23, 1996.  On November 22, 1996, The Seven-Up Company filed an
application for writ of error, which was denied by the Texas Supreme Court
on April 18, 1997.  Accordingly, unless further appealed, this case is
concluded.

  As reported in the Company's Annual Report on Form 10-K for the year
ended December 31, 1996, on January 30, 1997, the Brazilian Federal
Revenue Service issued Notices of Assessment to Recofarma Industrias
do Amazonas Ltda. ("Recofarma"), an indirect wholly owned subsidiary
of the Company, for the period from January 1, 1992 to February 28,
1994.  The assessments allege that Recofarma should have paid a
Brazilian excise tax on intra-company transfers of product manufactured
at its Manaus plant to its warehouse in Rio de Janeiro.  Assessments of
tax, interest and penalties total approximately $530 million as of the
assessment date and accrue interest from such date.  The transfer of
product from the plant to the warehouse, which was discontinued in
February 1994, was the subject of a favorable advance ruling issued
by the Federal Revenue Service on September 24, 1990.  In the Company's
opinion, the ruling has continuing effect and Recofarma's operations
conformed with the ruling.  On March 3, 1997, Recofarma filed appeals
with the Brazilian Federal Revenue Service contesting the assessments.

  The Company is involved in various other legal proceedings.  The Company
believes that any liability to the Company which may arise as a result of
these proceedings, including the proceedings specifically discussed above
and in the Company's Annual Report on Form 10-K for the year ended December
31, 1996, will not have a material adverse effect on the financial condition
of the Company and its subsidiaries taken as a whole.

                                
                                                                     - 15 -
<PAGE>
<PAGE>

Part II.   Other Information (Continued)
     
Item 4. Submission of Matters to a Vote of Security Holders
     
  The Annual Meeting of Share Owners was held on Wednesday, April 16,
1997, in Wilmington, Delaware, at which several matters were submitted
to a vote of the share owners:

     (a)  Votes cast for or withheld regarding the election of five
          Directors for a term expiring in 2000 were as follows:

                                     FOR           WITHHELD
                                -------------     ----------
          Ronald W. Allen       2,173,527,815     20,314,455
          Donald F. McHenry     2,173,325,500     20,516,770
          Sam Nunn              2,158,894,757     34,947,513
          Paul F. Oreffice      2,173,015,080     20,827,190
          James B. Williams     2,160,068,935     33,773,335

          Additional Directors, whose terms of office as Directors
          continued after the meeting, are as follows:

          Term expiring in 1998         Term expiring in 1999
          ---------------------         ---------------------
          Herbert A. Allen              Cathleen P. Black
          Charles W. Duncan, Jr.        Warren E. Buffett
          Roberto C. Goizueta           M. Douglas Ivester
          James D. Robinson III         Susan B. King
          Peter V. Ueberroth

     (b)  Votes cast for or against and the number of abstentions regarding
          each other matter voted upon at the meeting were as follows:
<TABLE>

                                                                               BROKER
          DESCRIPTION OF MATTER           FOR          AGAINST     ABSTAIN    NON-VOTES
                                    ---------------  ----------- -----------  ----------
<S>                                 <C>              <C>         <C>          <C>
          Ratification of the
          appointment of Ernst &
          Young LLP as independent
          auditors of the Company
          to serve for the 1997
          fiscal year               2,186,506,061    3,051,048   4,285,161            0

</TABLE>


                                                                     - 16 -
<PAGE>
<PAGE>

Part II.   Other Information (Continued)
     
Item 6. Exhibits and Reports on Form 8-K

     (a)  Exhibits:

          12   -  Computation of Ratios of Earnings to Fixed Charges

          27.1 -  Restated Financial Data Schedule for the three months
                  ended March 31, 1996, submitted to the Securities and
                  Exchange Commission in electronic format

          27.2 -  Financial Data Schedule for the three months ended
                  March 31, 1997, submitted to the Securities and
                  Exchange Commission in electronic format

     (b)  Reports on Form 8-K:

          No report on Form 8-K has been filed during the quarter for
          which this report is filed.



                                                                    - 17 -
<PAGE>
<PAGE>
                                
                                
                                
                            SIGNATURE

  Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.


                                       THE COCA-COLA COMPANY
                                            (REGISTRANT)


Date:  May 13, 1997                 By: /s/  Gary P. Fayard
                                        -------------------------------------
                                             Gary P. Fayard
                                             Vice President and Controller
                                             (On behalf of the Registrant and
                                             as Chief Accounting Officer)


                                


                                                                     - 18 -
<PAGE>
<PAGE>

                          EXHIBIT INDEX



Exhibit Number and Description

          12   -  Computation of Ratios of Earnings to Fixed Charges

          27.1 -  Restated Financial Data Schedule for the three months
                  ended March 31, 1996, submitted to the Securities and
                  Exchange Commission in electronic format

          27.2 -  Financial Data Schedule for the three months ended
                  March 31, 1997, submitted to the Securities and
                  Exchange Commission in electronic format




                                
Exhibit 12
                                
                                
                   THE COCA-COLA COMPANY AND SUBSIDIARIES
                                
             COMPUTATION OF RATIOS OF EARNINGS TO FIXED CHARGES
                         (In millions except ratios)

<TABLE>
<CAPTION>
                    Three Months
                       Ended               Year Ended December 31,
                     March 31,  ------------------------------------------------
                        1997      1996     1995      1994      1993      1992
                        ----      ----     ----      ----      ----      ----
<S>                    <C>       <C>       <C>       <C>       <C>       <C>
EARNINGS:

 Income before income
  taxes and changes
  in accounting
  principles           $ 1,431   $ 4,596   $ 4,328   $ 3,728   $ 3,185   $ 2,746

 Fixed charges              78       324       318       236       213       207

 Adjustments:
  Capitalized
   interest, net            (2)       (7)       (9)       (5)      (16)      (10)

  Equity (income) loss,
   net of dividends
   received                 29       (89)      (25)       (4)      (35)      (30)
                       -------   -------   -------   -------   -------   -------

 Adjusted earnings     $ 1,536   $ 4,824   $ 4,612   $ 3,955   $ 3,347   $ 2,913
                       =======   =======   =======   =======   =======   =======


FIXED CHARGES:

 Gross interest
  incurred             $    70   $   293   $   281   $   204   $   184   $   181

 Interest portion
  of rent expense            8        31        37        32        29        26
                       -------   -------   -------   -------   -------   -------

 Total fixed charges   $    78   $   324   $   318   $   236   $   213   $   207
                       =======   =======   =======   =======   =======   =======

 Ratios of earnings
  to fixed charges        19.7      14.9      14.5      16.8      15.7      14.1
                       =======   =======   =======   =======   =======   =======


<FN>
  At March 31, 1997, the Company is contingently liable for guarantees of
indebtedness owed by third parties in the amount of $274 million.  Fixed charges
for these contingent liabilities have not been included in the computations of the
above ratios as the amounts are immaterial and, in the opinion of Management,
it is not probable that the Company will be required to satisfy the guarantees.

</TABLE>



<TABLE> <S> <C>

<ARTICLE>         5
<LEGEND>
THIS RESTATED FINANCIAL DATA SCHEDULE CONTAINS SUMMARY FINANCIAL
INFORMATION EXTRACTED FROM THE FINANCIAL STATEMENTS OF
THE COCA-COLA COMPANY FOR THE QUARTER ENDED MARCH 31, 1996, AS SET
FORTH IN ITS FORM 10-Q FOR SUCH QUARTER AND FOR THE QUARTER ENDED
MARCH 31, 1997, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO
SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>   1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               MAR-31-1996<F1>
<CASH>                                           1,582
<SECURITIES>                                       174
<RECEIVABLES>                                    1,773
<ALLOWANCES>                                        36
<INVENTORY>                                      1,190
<CURRENT-ASSETS>                                 5,964
<PP&E>                                           6,643
<DEPRECIATION>                                   2,330
<TOTAL-ASSETS>                                  15,627
<CURRENT-LIABILITIES>                            7,745
<BONDS>                                          1,149
                                0
                                          0
<COMMON>                                           856
<OTHER-SE>                                       4,684
<TOTAL-LIABILITY-AND-EQUITY>                    15,627
<SALES>                                          4,224
<TOTAL-REVENUES>                                 4,224
<CGS>                                            1,530
<TOTAL-COSTS>                                    1,530
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  72
<INCOME-PRETAX>                                  1,033
<INCOME-TAX>                                       320
<INCOME-CONTINUING>                                713
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       713
<EPS-PRIMARY>                                     0.28
<EPS-DILUTED>                                        0
<FN>
<F1> RESTATEMENT REFLECTED HEREIN IS THE RESULT OF RECLASSIFICATION
     TO PRIOR PERIOD'S FINANCIAL STATEMENTS TO CONFORM TO THE CURRENT PERIOD
     PRESENTATION.
</FN>
        


</TABLE>

<TABLE> <S> <C>

<ARTICLE>         5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
FROM THE FINANCIAL STATEMENTS OF THE COCA-COLA COMPANY FOR THE
QUARTER ENDED MARCH 31, 1997, AS SET FORTH IN ITS FORM 10-Q
FOR SUCH QUARTER, AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE
TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>   1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               MAR-31-1997
<CASH>                                           1,935
<SECURITIES>                                       302
<RECEIVABLES>                                    1,725
<ALLOWANCES>                                        28
<INVENTORY>                                      1,051
<CURRENT-ASSETS>                                 6,340
<PP&E>                                           5,689
<DEPRECIATION>                                   2,070
<TOTAL-ASSETS>                                  16,359
<CURRENT-LIABILITIES>                            7,310
<BONDS>                                            949
                                0
                                          0
<COMMON>                                           859
<OTHER-SE>                                       5,722
<TOTAL-LIABILITY-AND-EQUITY>                    16,359
<SALES>                                          4,138
<TOTAL-REVENUES>                                 4,138
<CGS>                                            1,295
<TOTAL-COSTS>                                    1,295
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                  68
<INCOME-PRETAX>                                  1,431
<INCOME-TAX>                                       444
<INCOME-CONTINUING>                                987
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                       987
<EPS-PRIMARY>                                     0.40
<EPS-DILUTED>                                        0
        


</TABLE>


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