COCA COLA CO
11-K, 2000-06-28
BEVERAGES
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=========================================================================

                 SECURITIES AND EXCHANGE COMMISSION
                       Washington, D.C.  20549

                            _____________

                              FORM 11-K
                            _____________

     [X]      ANNUAL REPORT PURSUANT TO SECTION 15(d) OF THE
              SECURITIES EXCHANGE ACT OF 1934
              For the fiscal year ended December 31, 1999

                                  OR

     [ ]      TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE
              SECURITIES EXCHANGE ACT OF 1934
              For the transition period from _______ to _______

                   Commission File No. 001-02217

           THE COCA-COLA COMPANY THRIFT & INVESTMENT PLAN
                      (Full title of the plan)


                         THE COCA-COLA COMPANY
     (Name of issuer of the securities held pursuant to the plan)

                         One Coca-Cola Plaza
                       Atlanta, Georgia  30313
(Address of the plan and address of issuer's principal executive offices)

=========================================================================

<PAGE>

                         THE COCA-COLA COMPANY

                        THRIFT & INVESTMENT PLAN

                          FINANCIAL STATEMENTS
                          FOR THE YEARS ENDED
                       DECEMBER 31, 1999 AND 1998
               TOGETHER WITH INDEPENDENT AUDITORS' REPORT


<PAGE>


             THE COCA-COLA COMPANY THRIFT & INVESTMENT PLAN

                   Financial Statements and Schedules
             For the Years Ended December 31, 1999 and 1998


                           Table of Contents


                                                                         Page
                                                                         ----

Independent Auditors' Report                                              1

Statements of Net Assets Available for Benefits                           2

Statement of Changes in Net Assets Available for Benefits                 3

Notes to Financial Statements                                             4



                         Supplemental Schedules


Schedule of Assets Held for Investment Purposes at End of Year           10

Schedule of Reportable Transactions                                      13



<PAGE>



To the Corporate Retirement Plan
 Administrative Committee of
 The Coca-Cola Company
The Coca-Cola Company
Atlanta, Georgia


                         Independent Auditors' Report

We have audited the accompanying statements of net assets available for benefits
of The Coca-Cola  Company  Thrift & Investment  Plan (the "Plan") as of December
31, 1999 and 1998 and the related  statement of changes in net assets  available
for benefits for the year ended December 31, 1999.  These  financial  statements
are the  responsibility  of the  Plan's  management.  Our  responsibility  is to
express an opinion on these financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material  respects,  the net assets  available for benefits of The Coca-Cola
Company  Thrift  &  Investment  Plan as of  December  31,  1999 and 1998 and the
changes in net assets  available  for benefits  for the year ended  December 31,
1999, in conformity with generally accepted accounting principles.

Our audits  were  performed  for the  purpose of forming an opinion on the basic
financial statements taken as a whole. The supplemental schedules of assets held
for investment purposes at end of year and reportable transactions are presented
for purposes of  additional  analysis  and are not a required  part of the basic
financial statements but are supplemental information required by the Department
of Labor's Rules and Regulations for Reporting and Disclosure under the Employee
Retirement  Income Security Act of 1974.  These  supplemental  schedules are the
responsibility of the Plan's  management.  The supplemental  schedules have been
subjected to the auditing procedures applied in the audit of the basic financial
statements  and, in our opinion,  are fairly stated in all material  respects in
relation to the basic financial statements taken as a whole.


/s/ BANKS, FINLEY, WHITE & CO.

June 26, 2000

                                  1

<PAGE>




             THE COCA-COLA COMPANY THRIFT & INVESTMENT PLAN

             Statements of Net Assets Available for Benefits
                       December 31, 1999 and 1998


                                                      1999              1998
                                                      ----              ----

ASSETS

Cash                                        $      346,847    $       52,598

Investments (Note 3)                         2,148,700,812     2,520,564,484

Due from brokers for securities sold               100,094           136,029

Accrued interest receivable                         51,565           210,769
                                            --------------    --------------

Total assets                                 2,149,199,318     2,520,963,880
                                            --------------    --------------

LIABILITIES

Accrued expenses                                        -             23,065

Due to brokers for securities purchased            219,799         2,043,646
                                            --------------    --------------

NET ASSETS AVAILABLE FOR BENEFITS           $2,148,979,519    $2,518,897,169
                                            ==============    ==============




  The accompanying notes are an integral part of the financial statements.

                                  2


<PAGE>


             THE COCA-COLA COMPANY THRIFT & INVESTMENT PLAN

        Statement of Changes in Net Assets Available for Benefits
                   For the Year Ended December 31, 1999


ADDITIONS TO NET ASSETS ATTRIBUTED TO:

Investment Income:
   Dividend income                            $   20,536,805
   Interest income                                 8,909,613
                                              --------------
     Total investment income                      29,446,418
                                              --------------
Contributions:
   Employer                                       18,383,166
   Participants                                   54,561,839
   Rollovers from other qualified plans            4,891,038
                                              --------------
     Total contributions                          77,836,043
                                              --------------
  Total additions                                107,282,461
                                              --------------
DEDUCTIONS TO NET ASSETS ATTRIBUTED TO:

Net depreciation in fair value of
  investments (Note 3)                           247,192,416

Distributions to Participants                    229,939,587

Administrative expenses                               68,108
                                              --------------
  Total deductions                               477,200,111
                                              --------------
Net decrease in net assets
  available for benefits                        (369,917,650)

Net assets available for
 benefits, beginning of year                   2,518,897,169
                                              --------------
NET ASSETS AVAILABLE
 FOR BENEFITS, END OF YEAR                    $2,148,979,519
                                              ==============


  The accompanying notes are an integral part of the financial statements.

                                  3


<PAGE>


             THE COCA-COLA COMPANY THRIFT & INVESTMENT PLAN

                       Notes to Financial Statements
                        December 31, 1999 and 1998


NOTE 1 - DESCRIPTION OF PLAN

The  Coca-Cola  Company  Thrift &  Investment  Plan  (the  "Plan")  is a defined
contribution  pension plan covering a majority of the domestic  employees of The
Coca-Cola Company and its participating  subsidiaries (the "Company"),  with the
exception of employees represented by bargaining units which have not negotiated
coverage and others listed in the Plan document.

Eligible  employees can participate in the Plan after completing three months of
service. The election to contribute to the Plan by employees ("Participants") is
voluntary.  Participant contributions are in the form of payroll deductions with
the Company  currently  contributing  an amount equal to 100% of the first 3% of
compensation  contributed  by a  Participant,  subject  to  certain  limitations
imposed by the Internal Revenue Code.

Participants may contribute to the Plan with "Before Tax" dollars or "After Tax"
dollars.  "Before Tax"  contributions  are not subject to current federal income
taxes but are  subject  to Federal  Insurance  Contributions  Act (FICA)  taxes.
"Before  Tax" and  "After  Tax"  contributions  are  limited  in total to 15% of
compensation.  For 1999, the maximum "Before Tax" annual contribution amount was
$10,000.

Participants   may  borrow  from  their  account   balance  subject  to  certain
limitations.  Participant loans may be taken from a combination of "Before Tax",
"After Tax" and rollover account balances.

All  contributions  are  paid to a  trustee  and are  invested  as  directed  by
Participants and the Company.  Participants may direct their  contributions into
any of the following investment funds:

         COMPANY STOCK FUND - Common stock of The Coca-Cola Company with some
         moderate cash and/or cash equivalent holdings for liquidity purposes.

         STABLE VALUE FUND - High quality fixed income securities (primarily
         guaranteed investment contracts) with short to intermediate term
         maturities.

         S&P 500 STOCK FUND - Diversified portfolio of stocks listed on the
         Standard & Poor's 500 Composite Stock Price Index.

         LIFEPATH FUNDS - Five funds maintaining a diversified portfolio of
         common stocks and bonds.  Each fund is designed to maintain a level of
         risk appropriate to its target date.

                                  4



<PAGE>


                       Notes to Financial Statements, Continued


NOTE 1 - DESCRIPTION OF PLAN, CONTINUED

All  Company  contributions  are  invested  in the  Company  Stock  Fund and are
immediately vested to the Participants.

Participants  are allowed to roll over  account  balances  from other  qualified
plans  or  Individual  Retirement  Accounts  into  the  Plan.  Upon  retirement,
termination or disability,  Participants  may choose to receive payment from the
Plan in a lump sum distribution,  installments or in partial payments (a portion
paid in a lump sum, and the remainder paid later).

ADMINISTRATION

The  Plan  is  administered  by the  Corporate  Retirement  Plan  Administrative
Committee of The Coca-Cola  Company (the  "Committee")  which, as administrator,
has complete control of and sole discretion over the administration of the Plan.
Certain  administrative  expenses  were  paid  by  the  Company.  Administrative
expenses paid by the Plan during 1999 were $68,108.

PARTICIPANT LOANS

The following applies to Participant loans:

(a) The maximum amount that a Participant may borrow is the lesser of 50% of
    their account balance or $50,000.

(b) The minimum loan amount is $1,000.

(c) The loan interest rate is the prime rate as published in the Wall Street
    Journal at the inception of the loan.

(d) The loan repayment period is limited to 60 months for a general purpose
    loan and 180 months for a loan used to purchase or build a principal
    residence.

                                  5


<PAGE>


                       Notes to Financial Statements, Continued


NOTE 1 - DESCRIPTION OF PLAN, CONTINUED

VALUATION OF PARTICIPANT ACCOUNTS

Participant  account  balances are valued based upon the number of units of each
investment fund owned by the  Participants.  Units are revalued on a daily basis
to reflect earnings and other transactions.  Participant accounts are updated on
a daily basis to reflect transactions affecting account balances.

PLAN TERMINATION

The Company expects the Plan to be continued indefinitely but reserves the right
to terminate the Plan or to  discontinue  its  contributions  to the Plan at any
time, by written approval from the Committee.  In the event of termination,  the
Committee may either:

(a)      continue the trust for as long as it considers advisable, or

(b)      terminate the trust, pay all expenses from the trust fund, and direct
         the payment of Participant account balances, either in the form of
         lump-sum distributions, installment payments, or any other form
         selected by the Committee.

Additional information about the Plan is available from the Company's Employee
Benefits Department.


NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

BASIS OF ACCOUNTING

The financial statements of the Plan are maintained on an accrual basis.

USE OF ESTIMATES

The preparation of financial  statements in conformity  with generally accepted
accounting principles requires Plan management to make estimates and assumptions
that affect certain reported amounts and disclosures.  Accordingly, actual
results may differ from those estimates.

                                  6


<PAGE>


                       Notes to Financial Statements, Continued


NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, CONTINUED

VALUATION OF INVESTMENTS

Investments  are stated at fair value.  The  investments  in common stock of The
Coca-Cola  Company, the S&P 500 Stock Fund and the LifePath  Funds are
determined  at quoted  prices in active  markets at the last reported sales
price on the last business day of the Plan year.  Participant  loans are valued
based upon remaining unpaid principal balance plus any accrued but unpaid
interest.

The guaranteed investment contracts within the Stable Value Fund are reported at
contract  value,  which is equivalent to fair value.  Contract value  represents
contributions  made under the contracts,  plus earnings,  less  withdrawals  and
administrative   expenses.   These   investment   contracts  are   fully-benefit
responsive,  which means  Participants  may ordinarily  direct the withdrawal or
transfer of all or a portion of their investment at contract value. There are no
reserves  against  contract  value for  credit  risk of the  contract  issuer or
otherwise.  The  weighted-average  yield and  crediting  interest  rates for the
contracts were both approximately 6.3% for 1999 and 1998.

RECLASSIFICATIONS

Certain  reclassifications  have been made for the prior  year to conform to the
current year presentation.


NOTE 3 - INVESTMENTS

During 1999, the Plan's investments (including gains and losses on investments
bought and sold, as well as held during the year) appreciated (depreciated) in
fair value (as determined by quoted market price) by ($247,192,416) as follows:

Common stock of The Coca-Cola Company                 ($277,065,375)
Common/collective trust funds                            29,872,959
                                                       ------------
                                                      ($247,192,416)
                                                       ============

The fair value of individual investments that represent 5% or more of the Plan's
net assets at December 31 is as follows:
                                                        1999              1998
                                                        ----              ----
Common stock of The Coca-Cola Company         $1,781,499,535*   $2,206,910,387*

*  Includes both participant and nonparticipant-directed investments

                                  7

<PAGE>


                       Notes to Financial Statements, Continued


NOTE 4 - NONPARTICIPANT-DIRECTED INVESTMENTS

Information about the net assets and the significant components of the changes
in net assets relating to the nonparticipant-directed investments is as follows:

                                           December 31,         December 31,
                                               1999                 1998
                                           ------------         ------------
Net assets, at fair value:
  Common stock of The Coca-Cola
   Company                                 $890,516,512         $1,111,062,501

                                            Year ended
                                         December 31, 1999
                                         -----------------
Changes in net assets:
  Contributions                          $  18,292,267
  Dividends                                 10,381,916
  Net depreciation                        (146,071,739)
  Distributions to Participants           (100,107,463)
  Transfers to other investment funds       (3,040,970)
                                         -------------
     Net decrease in net assets         ($ 220,545,989)
                                         =============


NOTE 5 - TRANSACTIONS WITH PARTIES-IN-INTEREST

During  1999,  the  Plan  purchased  2,448,873  shares  of  common  stock of The
Coca-Cola  Company,  in market and intra-Plan  transactions,  with a fair market
value of $147,626,288.  During  1999,  dividends  earned by the Plan on  shares
of common  stock of The Coca-Cola Company were  $20,536,805.  As of December 31,
1999 and 1998, the Plan held 30,583,683 and 32,938,961  shares of common stock
of The Coca-Cola  Company with a fair market value of $1,781,499,535 and
$2,206,910,387, respectively.

The Plan's  Stable  Value Fund is managed  by Merrill  Lynch  Asset  Management.
Merrill  Lynch  Trust  Company  is the  trustee  as  defined  by the  Plan  and,
therefore,   the   transactions   in  the   Stable   Value   Fund   qualify   as
party-in-interest.

                                  8


<PAGE>


                       Notes to Financial Statements, Continued


NOTE 6 - INCOME TAX STATUS

The Internal  Revenue  Service has ruled that the Plan  qualifies  under Section
401(a) of the Internal Revenue Code of 1986 (the "IRC") and is,  therefore,  not
subject  to tax under  present  income  tax laws.  Once  qualified,  the Plan is
required to operate in  conformity  with the IRC to maintain its  qualification.
The Plan  obtained its latest  determination  letter on March 17, 1999, in which
the Internal  Revenue  Service  stated that the Plan, as then  designed,  was in
compliance  with  the  applicable  requirements  of the  IRC.  The Plan has been
amended  since   receiving  the   determination   letter.   However,   the  Plan
administrator  and the Plan's tax  counsel  believe  that the Plan is  currently
designed and being operated in compliance  with the applicable  requirements  of
the IRC.

                                  9

<PAGE>

             THE COCA-COLA COMPANY THRIFT & INVESTMENT PLAN

     Schedule of Assets Held for Investment Purposes at End of Year
                           December 31, 1999

<TABLE>
<CAPTION>
                                 Description of investment
  Identity of issue,             including maturity date,
  borrower, lessor or            rate of interest, collateral,                          Current
  similar party                  par, or maturity value                Cost             value**
  -------------------            -----------------------------         ----             -------
<S>                              <C>                                   <C>              <C>
Common Stock:

* The Coca-Cola Company          30,583,683 shares of common stock     $575,260,702     $1,781,499,535
                                                                       ------------     --------------
Short-Term Investments:

Merrill Lynch                    18,401,890 units of Retirement
                                   Reserves Fund                         18,401,890         18,401,890
                                                                       ------------     --------------

Guaranteed Investment
  Contracts:

Allstate                         7.17% annual interest                    4,261,663          4,261,663
                                 due 1/31/2001

Bank of America                  5.95% annual interest                    5,014,049          5,014,049
                                 due 9/15/2003

Bank of America                  6.17% annual interest                    5,011,451          5,011,451
                                 due 9/18/2004

Caisse Des Depots                6.53% annual interest                    8,001,386          8,001,386
                                 due 6/30/2002

Caisse Des Depots                6.44% annual interest                    8,125,454          8,125,454
                                 due 7/01/2002

Chase Manhattan Bank             6.14% annual interest                    1,393,924          1,393,924
                                 due 2/15/2000

GE Life & Annuity Assurance Co.  7.04% annual interest                    4,081,336          4,081,336
                                 due 9/15/2000

J.P. Morgan                      5.89% annual interest                    4,891,058          4,891,058
                                 due 12/25/2001

J.P. Morgan                      5.92% annual interest                    3,765,864          3,765,864
                                 due 2/07/2003

*   Party-in-interest

**  Current value is equivalent to contract value for all Guaranteed
    Investment Contracts

</TABLE>

                                  10

<PAGE>

             THE COCA-COLA COMPANY THRIFT & INVESTMENT PLAN

     Schedule of Assets Held for Investment Purposes at End of Year
                           December 31, 1999

<TABLE>
<CAPTION>
                                 Description of investment
  Identity of issue,             including maturity date,
  borrower, lessor or            rate of interest, collateral,                          Current
  similar party                  par, or maturity value                Cost             value**
  -------------------            -----------------------------         ----             -------
<S>                              <C>                                   <C>              <C>
Guaranteed Investment Contracts, continued:

John Hancock                     7.04% annual interest                 $  4,151,924     $  4,151,924
                                 due 6/15/2000

National Westminster Bank        6.44% annual interest                    8,210,765        8,210,765
                                 due 2/10/2002

National Westminster Bank        6.34% annual interest                    9,525,654        9,525,654
                                 due 7/19/2003

National Westminster Bank        5.90% annual interest                    3,569,605        3,569,605
                                 due 10/25/2003

New York Life                    6.12% annual interest                    2,518,812        2,518,812
                                 due 11/17/2003

Rabobank Nederland               5.66% annual interest                    5,015,995        5,015,995
                                 due 10/25/2002

Sun America                      6.08% annual interest                    2,575,919        2,575,919
                                 due 6/3/2003

TransAmerica                     6.23% annual interest                      809,232          809,232
                                 due 11/15/2004

Union Bank of Switzerland        5.76% annual interest                    5,654,607        5,654,607
                                 due 1/20/2004

Union Bank of Switzerland        6.99% annual interest                    4,007,951        4,007,951
                                 due 6/1/2004

Union Bank of Switzerland        6.38% annual interest                    5,012,569        5,012,569
                                 due 11/15/2004

Westdeutsche Landesbank          6.21% annual interest                    5,066,064        5,066,064
                                 due 3/17/2003

Westdeutsche Landesbank          6.26% annual interest                    4,276,744        4,276,744
                                 due 4/25/2003                         ------------     ------------

  Total Guaranteed Investment Contracts                                 104,942,026      104,942,026
                                                                       ------------     ------------

</TABLE>

                                  11


<PAGE>

             THE COCA-COLA COMPANY THRIFT & INVESTMENT PLAN

     Schedule of Assets Held for Investment Purposes at End of Year
                           December 31, 1999

<TABLE>
<CAPTION>
                                 Description of investment
  Identity of issue,             including maturity date,
  borrower, lessor or            rate of interest, collateral,                          Current
  similar party                  par, or maturity value                Cost             value**
  -------------------            -----------------------------         ----             -------
<S>                              <C>                                   <C>              <C>
Common / Collective
  Trust Funds:

Barclay's Global Investors       4,422,001 units of S&P 500            $ 78,075,531     $  104,359,218
                                   Stock Fund

Barclay's Global Investors       983,732 units of LifePath               11,999,796         13,221,363
                                   Income Fund

Barclay's Global Investors       895,824 units of LifePath
                                   2010 Fund                             12,028,458         14,019,653

Barclay's Global Investors       3,624,107 units of LifePath
                                   2020 Fund                             46,700,275         64,291,650

Barclay's Global Investors       566,399 units of LifePath
                                   2030 Fund                              9,029,153         10,937,157

Barclay's Global Investors       670,187 units of LifePath
                                   2040 Fund                             11,771,162         14,167,753
                                                                       ------------     --------------
  Total Common / Collective
    Trust Funds                                                         169,604,375        220,996,794
                                                                       ------------     --------------

Loans to Participants            Loans with interest rates
                                  ranging from 7.13% to 9.50%              N/A              22,860,567
                                                                       ------------     --------------

Total Assets Held for Investment Purposes at End of Year               $868,208,993     $2,148,700,812
                                                                       ============     ==============
</TABLE>

                                  12



<PAGE>


             THE COCA-COLA COMPANY THRIFT & INVESTMENT PLAN

                  Schedule of Reportable Transactions
                  For the Year Ended December 31, 1999

<TABLE>
<CAPTION>
                 Description of                                                                   Current
                 asset (include                                        Expense                    value of
                 interest rate                                         incurred                   asset on
   Identity of   and maturity in   Purchase     Selling       Lease    with         Cost of       transaction     Net gain
party involved   case of a loan)   price        price         rental   transaction   asset        date            or (loss)
--------------   ---------------   --------     -------       -------  -----------  -------       -----------     ---------
<S>              <C>               <C>          <C>           <C>      <C>          <C>           <C>             <C>

CATEGORY (iii) - ANY TRANSACTION WITHIN THE PLAN YEAR INVOLVING SECURITIES OF THE SAME ISSUE IF
                 WITHIN THE PLAN YEAR ANY SERIES OF TRANSACTIONS AGGREGATE TO MORE THAN 5% OF
                 THE CURRENT VALUE OF PLAN ASSETS AT JANUARY 1, 1999.

The Coca-Cola    Common stock      $28,645,626     -             -     $28,557      $28,674,183   $ 28,674,183       -
 Company

The Coca-Cola    Common stock         -         $103,086,217     -     $62,216      $28,374,009   $103,148,433    $74,774,424
 Company

THERE WERE NO CATEGORY (i),(ii) OR (iv) REPORTABLE TRANSACTIONS DURING THE
YEAR ENDED DECEMBER 31, 1999.

</TABLE>

                                  13


<PAGE>


                              SIGNATURES


     THE PLAN.  Pursuant to the requirements of the Securities Exchange Act
of 1934, The Coca-Cola Company Corporate Retirement Plan Administrative
Committee has duly caused this annual report to be signed on its behalf by
the undersigned hereunto duly authorized.


                                  THE COCA-COLA COMPANY
                                  THRIFT & INVESTMENT PLAN
                                     (Name of Plan)


                                  By: /s/ Susan E.Shaw
                                      --------------------
                                      SUSAN E. SHAW
                                      Member, The Coca-Cola Company
                                      Corporate Retirement Plan
                                        Administrative Committee

Date:  June 26, 2000



<PAGE>


                            EXHIBIT INDEX


  Exhibit No.			Description

     23                 Consent of Independent Auditors







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