ACTION INDUSTRIES INC
10-Q, 1995-02-07
FURNITURE & HOME FURNISHINGS
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UNITED STATES SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

________________________________________________________________

FORM 10-Q

/X/  QUARTERLY REPORT Under Section 13 or 15(d) of the Securities
     Exchange Act of 1934

For the quarter ended December 24, 1994

Commission File No. 1-6485
________________________________________________________________
                              or

/ /  TRANSITION REPORT Under Section 13 or 15(d) of the Securities
     Exchange Act of 1934
________________________________________________________________

ACTION INDUSTRIES, INC.
(Exact name of registrant as specified in its charter)
________________________________________________________________

Pennsylvania
(State or other jurisdiction of incorporation or organization)
________________________________________________________________

25-0918682
(I.R.S. Employer Identification No.)
________________________________________________________________

Allegheny Industrial Park, Cheswick, Pennsylvania      15024-1098
(Address of principal executive offices)                (Zip Code)
________________________________________________________________

Registrant's telephone number, including area code: (412) 782-4800
_________________________________________________________________

The number of shares of the Registrant's common stock outstanding
at February 6, 1995 was 5,539,458.
_________________________________________________________________

Indicate by check mark whether the Registrant (1) has filed all
reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or
for such shorter period that the Registrant was required to file
such reports), and (2) has been subject to such filing requirements
for the past 90 days.  Yes   X     No 
                           -----       -----

<PAGE>
INDEX

ACTION INDUSTRIES, INC. AND SUBSIDIARIES

Part I.  Financial Information

Item 1.  Financial Statements (Unaudited) and
         Independent Accountants' Review Report

         Consolidated Balance Sheets -
           December 24, 1994, December 25, 1993,
           and June 25, 1994

         Consolidated Statements of Operations -
           Thirteen and Twenty-Six Weeks Ended
           December 24, 1994 and December 25, 1993

         Consolidated Statements of Shareholders'
           Equity - Twenty-Six Weeks Ended
           December 24, 1994 and December 25, 1993

         Consolidated Statements of Cash Flows -
           Twenty-Six Weeks Ended December 24, 1994
           and December 25, 1993

         Notes to Consolidated Financial Statements

         Review by Independent Accountants

         Independent Accountants' Review Report

Item 2.  Management's Discussion and Analysis of
         Financial Condition and Results of
         Operations


Part II. Other Information

Item 4.  Submission of Matters to a Vote of Security
         Holders

Item 6.  Exhibits and Reports on Form 8-K

Signatures

<PAGE>
PART I.  FINANCIAL INFORMATION

<TABLE>
                                 ACTION INDUSTRIES, INC. AND SUBSIDIARIES

                                       CONSOLIDATED BALANCE SHEETS
                                                UNAUDITED
                                              (In thousands)
<CAPTION>
                                                          December      December        June
                                                          24, 1994      25, 1993      25, 1994
                                                          --------      --------      --------
ASSETS

<S>                                                       <C>           <C>           <C>
Current Assets
  Cash and cash equivalents                                  $902          $737          $800
  Trade accounts receivable, less allowances
    of $877, $1,606, and $1,134                            19,239        18,535         8,862
  Inventories                                              19,853        23,597        20,629
  Other current assets                                      1,098           529           799
                                                          -------       -------       -------
    Total Current Assets                                   41,092        43,398        31,090

Investment in Affiliate -- Held for Sale                    1,197         1,136         1,224

Property, Plant and Equipment                               8,097         9,158         8,456

Other Assets                                                   46            34            46
                                                          -------       -------       -------
                                                          $50,432       $53,726       $40,816
                                                          =======       =======       =======

LIABILITIES  AND  SHAREHOLDERS'  EQUITY

Current Liabilities
  Notes payable                                           $12,760       $13,569        $5,439
  Accounts payable                                          8,390         8,269         5,766
  Restructuring and discontinued operations                   230           884           699
  Other accrued liabilities                                 1,939         2,239         1,570
                                                          -------       -------       -------
    Total Current Liabilities                              23,319        24,961        13,474

Long-Term Liabilities
  Financing obligation - sale/leaseback                     8,068         8,651         8,372
  Long-term debt                                              115           115           115
  Deferred compensation                                     2,249         2,612         2,012
                                                          -------       -------       -------
    Total Long-Term Liabilities                            10,432        11,378        10,499

Shareholders' Equity
  Common stock, $0.10 par value;
    authorized 20,000,000 shares;
    issued 7,187,428 shares                                   719           719           719
  Capital in excess of par                                 25,498        25,498        25,498
  Retained earnings                                         2,038         2,744         2,200
                                                          -------       -------       -------
                                                           28,255        28,961        28,417
  Less treasury shares, at cost                            11,574        11,574        11,574
                                                          -------       -------       -------
    Total Shareholders' Equity                             16,681        17,387        16,843
                                                          -------       -------       -------
                                                          $50,432       $53,726       $40,816
                                                          =======       =======       =======
</TABLE>
See notes to consolidated financial statements.
<PAGE>
<TABLE>
                                 ACTION INDUSTRIES, INC. AND SUBSIDIARIES

                                  CONSOLIDATED STATEMENTS OF OPERATIONS
                                               UNAUDITED

                                  (In thousands except per share data)


<CAPTION>
                                                   Twenty-Six Weeks Ended            Thirteen Weeks Ended
                                                 ---------------------------      -------------------------
                                                 December 24,   December 25,      December 24,   December 25,
                                                     1994           1993              1994           1993
                                                 ------------   ------------      ------------   ------------

<S>                                                <C>            <C>               <C>            <C>
Net Sales                                          $34,268        $43,652           $21,093        $23,852

Costs and Expenses
  Cost of products sold                             26,538         33,267            16,623         18,498
  Operating expenses                                 6,891          8,275             3,738          4,142
  Interest expense                                   1,003          1,331               540            629
                                                   -------        -------           -------        -------
                                                    34,432         42,873            20,901         23,269
Other Income (Expense), Net                              2           (110)               (2)           (71)
                                                   -------        -------           -------        -------
Earnings (Loss) Before Income Taxes                   (162)           669               190            512

Provision For Income Taxes                            -              -                 -              -
                                                   -------        -------           -------        -------
Net Earnings (Loss)                                  ($162)          $669              $190           $512
                                                   =======        =======           =======        =======


Earnings (Loss) Per Share                           ($0.03)         $0.12             $0.03          $0.09
                                                   =======        =======           =======        =======

Weighted Average Shares Outstanding                  5,539          5,548             5,547          5,552

</TABLE>
See notes to consolidated financial statements.
<PAGE>
<TABLE>
                                   ACTION INDUSTRIES, INC. AND SUBSIDIARIES

                                CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
                                                   UNAUDITED
                                      (In thousands except share amounts)

<CAPTION>
                                             Twenty-Six Weeks Ended December 24, 1994 and December 25, 1993
                                   ----------------------------------------------------------------------------------
                                                             Capital
                                        Common Stock        In Excess   Retained       Treasury Stock
                                     Shares       Amount     of Par     Earnings     Shares      Amount       Total
                                     ------       ------    ---------   --------     ------      ------       -----

<S>                                 <C>            <C>      <C>          <C>        <C>         <C>          <C>
BALANCE - JUNE 26, 1993             7,187,428      $719     $25,498      $2,075     1,647,970   ($11,574)    $16,718

  Net Earnings                          -           -          -            669         -           -            669
                                   ----------------------------------------------------------------------------------
BALANCE - DECEMBER 25, 1993         7,187,428      $719     $25,498      $2,744     1,647,970   ($11,574)    $17,387
                                   ==================================================================================


BALANCE - JUNE 25, 1994             7,187,428      $719     $25,498      $2,200     1,647,970   ($11,574)    $16,843

  Net Loss                              -           -          -           (162)        -           -           (162)
                                   ----------------------------------------------------------------------------------
BALANCE - DECEMBER 24, 1994         7,187,428      $719     $25,498      $2,038     1,647,970   ($11,574)    $16,681
                                   ==================================================================================

</TABLE>
See notes to consolidated financial statements.
<PAGE>
<TABLE>
                            ACTION INDUSTRIES, INC. AND SUBSIDIARIES

                             CONSOLIDATED STATEMENTS OF CASH FLOWS
                                         (UNAUDITED)
                                       (In thousands)
<CAPTION>
                                                                           Twenty-Six Weeks Ended
                                                                December 24, 1994           December 25, 1993
                                                                -----------------           -----------------
OPERATING ACTIVITIES:

<S>                                                                  <C>                        <C>
Net earnings (loss)                                                    ($162)                     $669
Adjustments to reconcile net earnings (loss) to net cash
   provided by (used in) operating activities:
  Depreciation and amortization                                          614                       762
  Changes in operating assets and liabilities:
     Trade accounts receivable                                       (10,377)                   (1,622)
      Inventories                                                        776                     4,322
      Other current assets                                              (299)                    2,211
      Accounts payable and accrued expenses                            2,524                    (3,146)
                                                                     -------                   -------
NET CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES                   (6,924)                    3,196
                                                                     =======                   =======

INVESTING ACTIVITIES:

   Acquisition of property, plant and equipment                         (255)                      (61)
                                                                     -------                   -------
NET CASH USED IN INVESTMENT ACTIVITIES                                  (255)                      (61)
                                                                     =======                   =======

FINANCING ACTIVITIES:

   Notes and acceptances payable                                       7,321                    (2,871)
   Principal payments on long-term obligations                          (304)                     (256)
   Other, net                                                            264                        (1)
                                                                     -------                   -------
NET CASH PROVIDED BY (USED IN) FINANCING ACTIVITIES                    7,281                    (3,128)
                                                                     =======                   =======

INCREASE IN CASH AND CASH EQUIVALENTS                                    102                         7

CASH AND CASH EQUIVALENTS AT BEGINNING OF PERIOD                         800                       730
                                                                     -------                   -------
CASH AND CASH EQUIVALENTS AT END OF PERIOD                              $902                      $737
                                                                     =======                   =======

</TABLE>
See notes to consolidated financial statements.

<PAGE>

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

ACTION INDUSTRIES, INC. AND SUBSIDIARIES

A. The consolidated financial statements included herein have been
   prepared by the Company, pursuant to the rules and regulations
   of the Securities and Exchange Commission.  With the exception
   of the consolidated balance sheet as of June 25, 1994, such
   statements have not been audited.  Certain information and
   footnote disclosures normally included in financial statements
   prepared in accordance with generally accepted accounting
   principles have been condensed or omitted pursuant to such
   rules and regulations.  The Company believes that the
   disclosures are adequate to make the information presented not
   misleading.  It is suggested that these consolidated financial
   statements be read in conjunction with the financial statements
   and the notes thereto included in the Company's latest Annual
   Report on Form 10-K.

B. The accompanying financial statements reflect all adjustments
   (consisting of normal recurring accruals) which are, in the
   opinion of management, necessary for a fair presentation.

C. The results of operations for the thirteen and twenty-six week
   periods ended  December 24, 1994 are not necessarily indicative
   of the results to be expected for the full year.

D. Inventories consist primarily of merchandise held for resale.
   Inventories are valued at the lower of first-in, first-out
   (FIFO) cost or market.

E. In January 1994 the Company entered into a credit agreement
   which provides for up to $17 million in committed credit lines
   through January of 1996.  Availability under the line is
   limited by the level of eligible accounts receivable and
   inventories.  At December 24, 1994 outstanding borrowings under
   the credit agreement were $12.8 million and outstanding letters
   of credit were $2.3 million.  The unused borrowing capacity was
   $1.9 million.

F. Effective June 27, 1993 (the first day of its fiscal year
   ending June 25, 1994) the Company adopted Statement of
   Financial Accounting Standards ("SFAS") No. 109.  The Company
   previously accounted for income taxes under the provisions of
   SFAS No. 96.  The adoption of SFAS No. 109 had no material
   impact on the Company's financial statements.

   No income tax benefits were provided on the loss in the first
   and second quarter of fiscal 1995 because realization of such
   benefits is  not reasonably assured.  No income tax expense was
   provided on earnings in the first and second quarter of fiscal
   1994 because previously unrecognized deferred income tax
   benefits and net operating loss deductions were available to
   offset income taxes on current earnings.

   Net operating loss carryforwards available to offset future
   taxable income and thereby reduce income taxes payable in
   fiscal 1995 and beyond are approximately $17 million for income
   tax reporting purposes.


<PAGE>
REVIEW BY INDEPENDENT ACCOUNTANTS

Ernst & Young LLP, independent accountants, have performed a
limited review of the consolidated financial statements for the
thirteen and twenty-six week periods ended December 24, 1994 and
December 25, 1993, as indicated in their report on the limited
review included on page 10.  Since they did not perform an audit,
they express no opinion on the financial statements referred to
above.  Management has given effect to any significant adjustments
and disclosures proposed in the course of the limited review.

<PAGE>
                      INDEPENDENT ACCOUNTANTS' REPORT


To the Shareholders and Board of Directors
Action Industries, Inc.


We have reviewed the accompanying condensed consolidated balance
sheets of Action Industries, Inc. and Subsidiaries as of December
24, 1994 and December 25, 1993, and the related condensed
consolidated statements of operations, for the thirteen and
twenty-six week periods ended December 24, 1994 and December 25,
1993, and the condensed consolidated statements of shareholders'
equity, and cash flows for the twenty-six week periods ended
December 24, 1994 and December 25, 1993.  These financial
statements are the responsibility of the Company's management.

We conducted our reviews in accordance with standards established
by the American Institute of Certified Public Accountants.  A
review of interim financial information consists principally of
applying analytical procedures to financial data, and making
inquiries of persons responsible for financial and accounting
matters.  It is substantially less in scope than an audit conducted
in accordance with generally accepted auditing standards, which
will be performed for the full year with the objective of
expressing an opinion regarding the financial statements taken as
a whole.  Accordingly, we do not express such an opinion.

Based on our reviews, we are not aware of any material
modifications that should be made to the accompanying condensed
consolidated financial statements referred to above for them to be
in conformity with generally accepted accounting principles.

We have previously audited, in accordance with generally accepted
auditing standards, the consolidated balance sheet of Action
Industries, Inc. for the year ended June 25, 1994, and the related
consolidated statements of operations, shareholders' equity and
cash flows for the year then ended (not presented herein) and in
our report dated September 9, 1994, we expressed an unqualified
opinion on those consolidated financial statements.  In our
opinion, the information set forth in the accompanying condensed
consolidated balance sheet as of June 25, 1994, is fairly stated,
in all material respects, in relation to the consolidated balance
sheet from which it has been derived.


ERNST & YOUNG LLP


Pittsburgh, Pennsylvania
February 6, 1995

<PAGE>
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
        CONDITION AND RESULTS OF OPERATIONS

FINANCIAL CONDITION

The organization and business of the Registrant and its
Subsidiaries (collectively, the "Company") have undergone
significant changes in recent years, continuing through fiscal
1994, in connection with a major restructuring effort.

The Company has experienced declining sales in its traditional
promotional business in recent years.  The decline continued in the
first and second quarters of fiscal 1995 principally due to
significantly reduced business ($6.0 million) with the Company's
largest customer of fiscal year 1994, as that customer has narrowed
the scope of business it is doing with the Company.  Also
contributing to the decrease in sales is the Company's
implementation last year of a "downsizing to profitability"
strategy involving the reduction of low margin and/or guaranteed
sale business.  This strategy is particularly applicable to the
Company's Gift business, which has historically had a high
incidence of guaranteed sale provisions, and which is also highly
seasonal.  Gift sales decreased $6.3 million in the current year.

The historical decline in sales is the result of many factors,
including the increasing complexity of the promotional business
itself, a changing retail marketplace, a weak economy at times,
and strategic decisions to exit/downsize unprofitable product
lines.

The Company's current strategy is focused on sales growth, while
maintaining effective levels of gross margin and operating costs,
thereby attaining consistent, meaningful profitability.

The Company is implementing marketing plans for 1995 and beyond
which are designed to revitalize the core promotional business with
new, improved product and new, exciting display alternatives.  A
new "Store-Within-a-Store" Replenishment concept has been
developed, including the addition of in-store service and new
display vehicles.  New promotions are being developed based on
specific product categories and expanded theme and seasonal
concepts to add to the alternatives the Company can offer its
customers.

The major source of cash during the six months ended December 24,
1994 came from short-term borrowings and increased accounts
payable.  Cash generated was applied to fund seasonally increased
accounts receivable.  Working capital of $17.8 million at December
24, 1994  was comparable to $17.6 million at June 25, 1994, and
moderately decreased from $18.4 million at December 25, 1993.  As
a result, the current ratio at December 24, 1994 was 1.76,
seasonally decreased from 2.31 at June 25, 1994, and comparable to
1.74 at December 25, 1993.  The long-term debt to equity ratio
(including the sale/leaseback financing obligation) of 0.49 at
December 24, 1994 was unchanged from 0.50 at June 25, 1994 and at
December 25, 1993.

Cash and cash equivalents were $902,000 at December 24, 1994 as
compared to $800,000 at June 25, 1994 and $737,000 at December 25,
1993.  Cash balances fluctuate daily to meet operating
requirements.

Accounts receivable of $19.2 million at December 24, 1994 increased
from $18.5 million at December 25, 1993 as a result of increased
sales in the month of December in the current year, net of improved
collections, in part the result of decreased guaranteed sales.
Receivables were seasonally increased from $8.9 million at June 25,
1994.

Inventories of $19.9 million decreased from $20.6 million at June
25, 1994, and decreased significantly (16%) compared to $23.6
million at December 25, 1993.  Further reductions of inventories
are anticipated as the Company pursues its continuing inventory
reduction plan through the remainder of its 1995 fiscal year and
beyond.

Aggregate borrowings (long-term debt and notes payable) decreased
from $22.3 million at December 25, 1993 to $20.9 million at
December 24, 1994, primarily as a result of the reduction of
inventories.  Aggregate borrowings were seasonally increased from
$13.9 million at June 25, 1994.  Letters of credit outstanding were
$2.3 million at December 24, 1994, $1.3 million at December 25,
1993 and $1.6 million at June 25, 1994.

In January 1994 the Company entered into a  credit agreement which
provides for up to $17 million in committed credit lines through
January of 1996.  Availability under the line is further limited by
the level of eligible accounts receivable and inventories.

The Company's capital expenditures were $255,000 in the twenty-six
week period ended December 24, 1994.  Total capital expenditures of
approximately $300,000 are planned for fiscal 1995, primarily for
lamp production molds and a package design computer system.  In
addition, the Company has initiated a system replacement project
for all of its core information systems computer hardware and
software.  Expenditures of $400,000 in fiscal 1995 and $500,000 to
$1 million in fiscal 1996 or later will be spent for system
reengineering and replacement, with the new systems expected to
become operational during fiscal 1996.  The Company expects to
generate sufficient funds from operations to finance these
expenditures, although systems replacement may be separately
financed under leases or otherwise.

Inflation

The Company periodically discontinues or replaces in its
promotional programs items for which costs increase.  In addition,
the Company strives to continually add new items to replace others
in its product offerings for the benefit of its customers.  These
practices serve as offsets to the effects of inflation.  The
Company believes its FIFO cost method of valuing inventories
provides for appropriate matching of current costs with current
revenues, and that the Company's buying practices and improving
inventory turnover reduce the appreciation in inventory values due
to inflation and other price increases.

Inflationary increases in the Company's costs of acquiring
merchandise may adversely affect the Company's operating margins,
since there is no assurance that the Company can pass such
increases along to its customers.


RESULTS OF OPERATIONS

SECOND QUARTER FISCAL 1995 COMPARED WITH SECOND QUARTER FISCAL 1994

Net Sales.   Aggregate net sales for the fiscal 1995 second quarter
were $21,093,000, a decrease of $2,759,000 (11.6%) compared to
$23,852,000 in the prior year second quarter.

The Company's largest customer last year accounted for $1.7 million
in decreased sales in the current year quarter, as a result of that
customer's decision to narrow the scope of its business with the
Company.

In addition, the Company's holiday Gift program offering was
downsized in the current year as a result of poor performance in
the past several years.  Gift sales decreased $4.8 million.
Development of a new and different Gift program for 1996 is
currently underway.

Lamp sales increased 35% compared to the second quarter last year,
and increases were also achieved in the Company's Dollar Days (7%)
and Replenishment (19%) businesses.

The Company  developed a new residual inventory management program
(RIM) for 1995 to provide limited and managed guaranteed sales to
its customers.  The Company does not believe its historical
experience with guaranteed sales is representative of sales under
RIM in the current year, and has postponed recognition of sales for
RIM program shipments (which would have aggregated approximately
$150,000 in net sales based on prior experience) from shipping date
to a later date when the amount of returned goods can be reasonably
determined.  Sales under RIM have been modest to date, while other
guaranteed sales remain significant but reduced from historical
levels.  Guaranteed sales other than those under the RIM program
are reported as sales upon shipment, at sell-through rates based
upon historical experience.

The Company's sales volume has declined materially in each of the
last several years.  While all of the reasons for the sales decline
cannot be quantified with precision, planned Gift program
reductions and a significant reduction in the amount of guaranteed
sales were major contributors to the reduction in sales from fiscal
1993 to 1994, continuing into the second quarter of fiscal 1995.
It is the Company's belief that economic conditions and other
changes in the retail marketplace, along with increased ability on
the part of the Company's customers to create their own promotional
programs and a shifting customer base, have contributed to the
historical decline in sales volume. While the Company is
implementing marketing plans designed to refocus its business and
take advantage of this changing retail marketplace, there can be no
assurance that further sales declines will not occur for these or
other reasons.  In addition, as discussed above, the decisions to
further reduce the Gift program business and to reduce the level of
guaranteed sale business will likely have a continuing adverse
impact on the Company's core promotional sales volume.

Following is a comparison of net sales by type of program:

<TABLE>
<CAPTION>
                                        NET SALES
                                   Thirteen Weeks Ended
                               December          December           Increase
                               24, 1994          25, 1993          (Decrease)
                               --------          --------          ----------

<S>                           <C>               <C>               <C>
Dollar Days                   $12,534,000       $11,767,000       $   767,000
Replenishment                   2,116,000         1,771,000           345,000
Retail                            237,000           292,000           (55,000)
                              -----------       -----------       ------------

Core Promotional Business      14,887,000        13,830,000         1,057,000

Lamp                            4,599,000         3,409,000         1,190,000
Gift                            1,147,000         5,964,000        (4,817,000)
Other Specialty Products          460,000           649,000          (189,000)
                              -----------       -----------       ------------

                              $21,093,000       $23,852,000       $(2,759,000)
                              ===========       ===========       ============
</TABLE>

Cost of Products Sold and Gross Profit Margins.  Gross profit
margins (as a percentage of sales) decreased from 22.4% in fiscal
1994 to 21.2% in the current year, principally due to increased
cost of merchandise sold, related primarily to the mix of programs
sold, net of reduced levels of customer returns, markdowns and
allowances related to improved order execution, fill rate and
inventory availability, and decreased guaranteed sales in the
current year.

Operating Expenses.  Operating expenses decreased from $4,142,000
(17.4% of sales) in the fiscal 1994 second quarter to $3,738,000
(17.7% of sales) in fiscal 1995.  The decrease was primarily the
result of reduced sales volume and overall operating cost
reductions in conjunction with the Company's continuing cost
reduction program.  Further operating cost reductions are expected
as fiscal 1995 progresses.

Interest Expense.  The decrease of $89,000 was due to decreased
average borrowing levels in the current year, net of increased
interest rates and other borrowing costs.

Other Income (Expense), Net.  Other expense of $2,000 in the second
quarter of fiscal 1995 represented miscellaneous items.  The prior
year other expense amount of $71,000 was also comprised of
miscellaneous items.

Earnings Before Income Taxes.  The decrease of $322,000 reflects
the combined effect of all the above.

Provision for Income Taxes. No income tax expense was provided on
earnings in the second quarter of fiscal 1995 and fiscal 1994
because previously unrecognized deferred income tax benefits and
net operating loss deductions from prior years were available to
offset income taxes on current earnings.  Net operating loss
carryforwards available to offset future taxable income and thereby
reduce income taxes payable in fiscal 1995 and beyond are
approximately $17 million for income tax reporting purposes.

Net Earnings.  The decrease of $322,000 reflects the combined
effect of all the above.


TWENTY-SIX WEEK PERIOD OF FISCAL 1995 COMPARED WITH TWENTY-SIX WEEK
PERIOD OF FISCAL 1994

Net Sales.   Aggregate net sales for the fiscal 1995 six month
year-to-date period were $34,268,000, a decrease of $9,384,000
(21.5%) compared to  $43,652,000 in the prior year-to-date period.

The Company's largest customer last year accounted for $6.0 million
in decreased sales in the current year, as a result of that
customer's decision to narrow the scope of its business with the
Company.

In addition, the Company's holiday Gift program offering was
downsized in the current year as a result of poor performance in
the past several years.  Gift sales decreased $6.3 million.
Development of a new and different Gift program for 1996 is
currently underway.


Replenishment sales increased 23% compared to last year, and Lamp
sales increased moderately (6%).

The Company developed a new residual inventory management program
(RIM) for 1995 to provide limited and managed guaranteed sales to
its customers.  The Company does not believe its historical
experience with guaranteed sales is representative of sales under
RIM in the current year, and has postponed recognition of sales for
RIM program shipments (which would have aggregated approximately
$650,000 in net sales based on prior experience) from shipping date
to a later date when the amount of returned goods can be reasonably
determined.  Sales under RIM have been modest to date, while other
guaranteed sales remain significant but reduced from historical
levels.  Guaranteed sales other than those under the RIM program
are reported as sales upon shipment, at sell-through rates based on
historical experience.

The Company's sales volume has declined materially in each of the
last several years.  While all of the reasons for the sales decline
cannot be quantified with precision, planned Gift program
reductions and a significant reduction in the amount of guaranteed
sales were major contributors to the reduction in sales from fiscal
1993 to 1994, continuing into the second quarter of fiscal 1995.
It is the Company's belief that economic conditions and other
changes in the retail marketplace, along with increased ability on
the part of the Company's customers to create their own promotional
programs and a shifting customer base, have contributed to the
historical decline in sales volume.  While the Company is
implementing marketing plans designed to refocus its business and
take advantage of this changing retail marketplace, there can be no
assurance that further sales declines will not occur for these or
other reasons.  In addition, as discussed above, the decisions to
further reduce the Gift program business and to reduce the level of
guaranteed sale business will likely have a continuing adverse
impact on the Company's core promotional sales volume.

Following is a comparison of net sales by type of program:

<TABLE>
<CAPTION>
                                      NET SALES
                                Twenty-Six Weeks Ended
                              December         December         Increase
                              24, 1994         25, 1993        (Decrease)
                              --------         --------        ----------

<S>                         <C>              <C>              <C>
Dollar Days                 $19,733,000      $23,726,000      $(3,993,000)
Replenishment                 4,609,000        3,741,000          868,000
Retail                          459,000          501,000          (42,000)
                            -----------      -----------      ------------

Core Promotional Business    24,801,000       27,968,000       (3,167,000)

Gift                          2,084,000        8,344,000       (6,260,000)
Lamps                         6,739,000        6,339,000          400,000
Other Specialty Products        644,000        1,001,000         (357,000)
                            -----------      -----------      ------------

                            $34,268,000      $43,652,000      $(9,384,000)
                            ===========      ===========      ============
</TABLE>

Cost of Products Sold and Gross Profit Margins.  Gross profit
margins (as a percentage of sales) decreased from 23.8% in fiscal
1994 to 22.6% in the current year, principally due to increased
cost of merchandise sold, related primarily to the mix of programs
sold, net of reduced levels of customer returns, markdowns and
allowances related to improved order execution, fill rate and
inventory availability, and decreased guaranteed sales in the
current year.

Operating Expenses.  Operating expenses decreased from $8,275,000
(19.0% of sales) in the first six months of fiscal 1994 to
$6,891,000 (20.1% of sales) in the same period of fiscal 1995.  The
decrease was primarily the result of reduced sales volume and
overall operating cost reductions in conjunction with the Company's
continuing cost reduction program.  Further operating cost
reductions are expected as fiscal 1995 progresses.

Interest Expense.  The decrease of $328,000 was due to decreased
average borrowing levels in the current year, net of increased
interest rates and other borrowing costs.

Other Income (Expense), Net.  Other income of $2,000 in fiscal 1995
represented miscellaneous items.  The prior year other expense
amount of $110,000 was also comprised of miscellaneous items.

Earnings (Loss) Before Income Taxes.  The decrease of $831,000
reflects the combined effect of all the above.

Provision for Income Taxes.  No income taxes benefits were provided
on the loss in the first six months of fiscal 1995 because
realization of such benefits is not reasonably assured.  No income
tax expense was provided on earnings in the first six months of
fiscal 1994 because previously unrecognized deferred income tax
benefits and net operating loss deductions from prior years were
available to offset income taxes on current earnings.  Net
operating loss carryforwards available to offset future taxable
income and thereby reduce income taxes payable in fiscal 1995 and
beyond are approximately $17 million for income tax reporting
purposes.

Net Earnings (Loss).  The decrease of $831,000 reflects the
combined effect of all the above.

PART II.  OTHER INFORMATION

ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

The Company's annual meeting of shareholders was held on December
2, 1994 to elect three directors for a term of three years.  All
three directors were reelected pursuant to the following vote:

<TABLE>
                                  For              Withheld

   <S>                        <C>                   <C>
   Charles C. Cohen           4,150,261.5           30,583
   James H. Knowles, Jr.      4,153,168.5           30,583
   David S. Shapira           4,149,963                  0

</TABLE>

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

The following documents are filed as part of this report:


(a)  Exhibits:

24   Acknowledgement of Independent Auditors, filed herein.


(b)  Reports on Form 8-K:

     The Company filed no reports on Form 8-K during the
     thirteen weeks ended December 24, 1994.


SIGNATURES

Pursuant to the requirements of the Securities and Exchange Act of
1934, the Registrant has duly caused this report to be signed on
its behalf by the undersigned thereunto duly authorized.


                                   ACTION INDUSTRIES, INC.
                                        (Registrant)



Date: February 6, 1995           R. Craig Kirsch
                                 --------------------------
                                 R. Craig Kirsch
                                 Chairman of the Board


Date: February 6, 1995           Kenneth L. Campbell
                                 --------------------------
                                 Kenneth L. Campbell
                                 Senior Vice President, Finance
                                 (Principal Financial and
                                   Accounting Officer)




                               EXHIBIT 24
                               ----------



                  ACKNOWLEDGEMENT OF ERNST & YOUNG LLP



To the Shareholders and Board of Directors
Action Industries, Inc.



We are aware of the incorporation by reference in the Registration
Statements (Form S-8 Nos. 33-48361 and 33-48362) of Action
Industries, Inc. for the registration of 450,000 and 55,300 shares
of its common stock in connection with its Stock Option Plan and
Nonemployee Director Stock Option Plan, respectively, of our
reports dated November 3, 1994 and February 6, 1995, relating to
the unaudited condensed consolidated interim financial statements
of Action Industries, Inc. which are included in its Form 10-Q for
the quarters ended September 24, 1994 and December 24, 1994.

Pursuant to Rule 436(c) of the Securities Act of 1933, our reports
are not a part of the registration statement prepared or certified
by accountants within the meaning of Section 7 or 11 of the
Securities Act of 1933.


ERNST & YOUNG LLP


Pittsburgh, Pennsylvania
February 6, 1995



<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JUN-24-1995
<PERIOD-START>                             JUN-26-1994
<PERIOD-END>                               DEC-24-1994
<CASH>                                             902
<SECURITIES>                                         0
<RECEIVABLES>                                   19,239
<ALLOWANCES>                                         0
<INVENTORY>                                     19,853
<CURRENT-ASSETS>                                41,092
<PP&E>                                          30,707
<DEPRECIATION>                                  22,610
<TOTAL-ASSETS>                                  50,432
<CURRENT-LIABILITIES>                           23,319
<BONDS>                                          8,183
<COMMON>                                           719
                                0
                                          0
<OTHER-SE>                                      15,962
<TOTAL-LIABILITY-AND-EQUITY>                    50,432
<SALES>                                         34,268
<TOTAL-REVENUES>                                34,268
<CGS>                                           26,538
<TOTAL-COSTS>                                   33,429
<OTHER-EXPENSES>                                   (2)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               1,003
<INCOME-PRETAX>                                  (162)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                              (162)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     (162)
<EPS-PRIMARY>                                   (0.03)
<EPS-DILUTED>                                   (0.03)
        

</TABLE>


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