JLG INDUSTRIES INC
10-Q, 1996-12-13
CONSTRUCTION MACHINERY & EQUIP
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC  20549
FORM 10-Q

QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF
THE SECURITIES EXCHANGE ACT OF 1934

For the quarter ended           October 31, 1996                               


Commission file number          0-8454                                         


                            JLG Industries, Inc.                              
              (Exact name of registrant as specified in its charter)


           Pennsylvania                              25-1199382               
  (State or other jurisdiction of        (I.R.S. Employer Identification No.)
   incorporation or organization)


          1 JLG Drive, McConnellsburg, PA                     17233            
   (Address of Principal Executive Offices)               (Zip Code)


                              (7l7) 485-5161                                  
	Registrant's telephone number, including area code 


Indicate by check mark whether the registrant (1) has filed all reports 
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 
1934 during the preceding 12 months (or for such shorter period that the 
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.  Yes     X       No _________

At November 25, 1996, there were 43,559,623 shares of capital stock of the 
Registrant outstanding, and the aggregate market value of the voting stock held
by nonaffiliates of the Registrant at that date was $723,014,080.


PART I FINANCIAL INFORMATION


JLG INDUSTRIES, INC.
CONSOLIDATED CONDENSED BALANCE SHEETS
(in thousands)

                                                October 31,     July 31,
                                                   1996            1996
                                               (Unaudited)

ASSETS
Current assets
  Cash                                           $29,605         $30,438  
  Accounts receivable                             57,356          54,342  
  Inventories:
    Finished goods                                23,627          12,925  
    Work in process                               15,530          13,972  
    Raw materials                                 11,265          12,536  
                                                  50,422          39,433  
  Future income tax benefits                       3,965           3,908  
  Other current assets                             2,741             741  
    Total Current Assets                         144,089         128,862  
Property, plant and equipment - net               35,554          34,094  
Equipment held for rental - net                   16,423          13,459  
Other assets                                       7,288           6,213  
                                                $203,354        $182,628  

LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities
  Short-term borrowings, including
    current portion of long-term debt               $210            $243  
  Accounts payable                                37,388          34,535  
  Accrued expenses                                26,808          22,277  
    Total Current Liabilities                     64,406          57,055  
Long-term debt, less current portion               1,931           1,951  
Other liabilities and deferred credits             9,980          10,414  
Shareholders' equity
  Capital stock:
    Authorized shares: 100,000 at $.20 par
    Outstanding shares:  Fiscal 1997- 43,546
      shares; Fiscal 1996- 43,382 shares           8,709          8,676  
  Additional paid-in capital                       9,590          7,879  
  Equity adjustment from translation              (2,100)        (2,060)
  Retained earnings                              110,838         98,713  
    Total Shareholders' Equity                   127,037        113,208  
                                                $203,354       $182,628  


The accompanying notes are an integral part of these financial statements.


JLG INDUSTRIES, INC.
CONSOLIDATED CONDENSED STATEMENTS OF INCOME
(in thousands, except per share data)
(Unaudited)

                                          Three Months Ended
                                             October 31,
                                          1996           1995
Net sales                              $120,205        $86,701  

Cost of sales                            87,503         65,207  

Gross profit                             32,702         21,494  

Selling, general and
administrative expenses                  13,484          9,711  

Income from operations                   19,218         11,783  

Other income (deductions):
  Interest expense                          (41)           (45)
  Miscellaneous, net                        413            231  

Income before taxes                      19,590         11,969  

Income tax provision                      7,248          4,189  

Net income                              $12,342         $7,780  

Net income per share                       $.28           $.18  

Dividends per share                       $.005         $.0033  

Weighted average shares 
  outstanding                            43,472         42,882  


The accompanying notes are an integral part of these financial statements.


JLG INDUSTRIES, INC.
CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS
(in thousands)
(Unaudited)
                                                     Three Months Ended
                                                         October 31,
                                                      1996          1995

OPERATIONS:
  Net income                                        $12,342       $7,780  
  Adjustments to reconcile net income to cash
  provided by (used for) operating activities:
      Depreciation and amortization                   2,389        1,381  
      Provision for self-insured losses                 900          600  
      Deferred income taxes                            (130)          (4) 
                                                     15,501        9,757  

      Changes in operating assets and liabilities    (9,524)      (2,293)
      Changes in equipment held for rental           (3,655)      (2,677)
      Changes in other assets and liabilities        (1,408)      (1,468) 
  Cash provided by operations                           914        3,319  

INVESTMENTS: Purchases of property, plant
  and equipment                                      (3,181)      (2,201)

FINANCING:
  Repayment of long-term debt                           (52)         (63)
  Payment of dividends                                 (217)        (143) 
  Proceeds from exercise of stock options             1,743          517  

  Cash provided by financing                          1,474          311  

CURRENCY ADJUSTMENTS: Effect of exchange rate
  changes on cash flows                                 (40)         (57)

CASH:
  Net (decrease) increase                              (833)       1,372  
  Beginning balance                                  30,438       12,973  
  Ending balance                                    $29,605      $14,345  


The accompanying notes are an integral part of these financial statements.


JLG INDUSTRIES, INC. 
NOTES TO CONSOLIDATED CONDENSED
FINANCIAL STATEMENTS
October 31, 1996
(unaudited)


NOTE A - BASIS OF PRESENTATION

The accompanying unaudited consolidated condensed financial statements 
have been prepared in accordance with generally accepted accounting 
principles for interim financial information and with the instructions to 
Form 10-Q and Article 10 of Regulation S-X.  Accordingly, they do not 
include all information and notes required by generally accepted 
accounting principles for complete financial statements.  In the opinion 
of management, all adjustments (consisting of normal recurring accruals) 
considered necessary for a fair presentation have been included.

Interim results for the three months ended October 31, 1996 are not 
necessarily indicative of the results that may be expected for the fiscal 
year as a whole. For further information, refer to consolidated financial 
statements and notes thereto included in the Company's annual report on 
Form 10-K for the fiscal year ended July 31, 1996.


NOTE B - NET INCOME PER SHARE

Net income per share is computed by dividing net income by the weighted 
average number of common shares outstanding during the period.  The 
incremental shares that would have been outstanding upon the assumed 
exercise of dilutive stock options were immaterial and therefore, not 
considered in the calculation. 

NOTE C - INVENTORIES AND COST OF SALES

A precise inventory valuation under the LIFO (last-in, first-out) method 
can only be made at the end of each fiscal year; therefore, interim LIFO 
inventory valuation determinations, including the determination at 
October 31, 1996, must necessarily be based on management's estimate of 
expected fiscal year-end inventory levels and costs.


NOTE D - COMMITMENTS AND CONTINGENCIES

The Company is a party to personal injury and property damage litigation 
arising out of incidents involving the use of its products.  The 
Company's insurance program for fiscal year 1997 is comprised of a self-
insured retention of $5 million and catastrophic coverage of $25 million 
in excess of the retention.  The Company contracts with an independent 
insurance firm to provide claims handling and adjustment services.  The 
Company's estimates with respect to claims are based on internal 
evaluations of the merits of individual claims and the reserves assigned 
by the Company's independent insurance carrier. The methods of making 
such estimates and establishing the resulting accrued liability are 
reviewed frequently, and any adjustments resulting therefrom are 
reflected in current earnings. Claims are paid over varying periods, 
which generally do not exceed five years.  Accrued liabilities for future 
claims are not discounted.

With respect to all claims of which the Company is aware, accrued 
liabilities of $8.9 million were established at October 31, 1996 and July 
31, 1996.  While the Company's ultimate liability may exceed or be less 
than the amounts accrued, the Company believes that it is unlikely that 
it would experience losses that are materially in excess of such reserve 
amounts. As of October 31, 1996 and July 31, 1996, there were no 
insurance recoverables or offset implications and there were no claims by 
the Company being contested by insurers.





MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS


The Company is the world's leading manufacturer, distributor and 
international marketer of mobile elevating work platforms used primarily 
in industrial, commercial, institutional and construction applications.  
Sales are made principally to independent equipment distributors that 
rent the Company's products and provide service support to equipment 
users.  Equipment purchases by end-users, either directly from the 
Company or through distributors, comprise a significant, but smaller 
portion of sales.  The Company also generates a small, but growing amount 
of revenue from sales of used equipment and from equipment rentals and 
services provided by JLG's Equipment Services operations.

Demand for the Company's products tends to be cyclical, responding 
historically to varying levels of construction and industrial activity, 
principally in the United States and, to a lesser extent, in other 
industrialized nations.  During recessionary conditions, demand for 
rental equipment typically declines more sharply than demand for 
equipment purchased by end-users.  Other factors affecting demand include 
the availability and cost of financing for equipment purchases and the 
market availability of used equipment.

Due to the cyclical demand, the Company's financial performance and cash 
flows tend to fluctuate.  However, the Company continually strives to 
reduce operating costs and increase manufacturing efficiencies.  The 
Company also considers the development and introduction of new and 
improved products and expansion into underserved geographic markets to be 
important factors in maintaining and strengthening its market position 
and reducing cyclical fluctuations in its financial performance and cash 
flows.

Results for the First Quarters of Fiscal 1997 and 1996

Sales for the first fiscal quarter of 1997 reached $120.2 million, up 
39% from the previous high of $86.7 million for fiscal 1996's first 
quarter, which included sales of $4.8 million from the Company's 
Material Handling Division that was divested in May 1996.  Excluding 
these sales for comparative purposes, the increase was 47%.  The growth 
in sales was generally across all product classes and geographic 
markets.  Sales to customers outside the United States were 30% and 25% 
of net sales for the first quarter of 1997 and 1996, respectively. 

Gross profit, as a percent of sales, was 27% for the first fiscal 
quarter of 1997 and 25% for the comparable period of 1996.  The impact 
of spreading fixed costs over a larger sales volume was the primary 
contributor to the improvement.

Selling, general and administrative expenses were $3.8 million higher in 
the first fiscal quarter of 1997 compared to the same quarter last year, 
but were 11% of net sales for both periods.  The dollar increase 
included increased personnel and related costs, as well as higher sales 
and marketing expenses associated with increased international business, 
consulting, and depreciation costs.  These increases were partially 
offset by costs associated with the divested Material Handling Division 
in the first quarter of 1996 and lower bad debt expenses.

The effective income tax rates for the first quarter of fiscal 1997 and 
1996 were 37% and 35%, respectively.  The lower effective rate for the 
1996 first quarter was due to projected tax benefits related to export 
sales.


Financial Condition

The Company continues to maintain a strong financial position.  Working 
capital increased to $79.7 million at October 31, 1996 from $71.8 million 
at July 31, 1996.  Despite the increase in earnings, cash flow from 
operations was lower for the first fiscal quarter of 1997 compared to the 
prior year first quarter principally due to increased working capital 
requirements to support the growth in sales and additions to the JLG 
Equipment Services fleet of equipment held for rental.  

At October 31, 1996, the Company had unused credit lines totaling $20 
million and cash balances of $29.6 million.  The Company considers these 
resources, coupled with cash expected to be generated by operations, 
adequate to meet its planned funding needs, which includes approximately 
$55 million budgeted for capital-related projects in fiscal 1997.  The 
major items planned are approximately $25 million to further expand the 
JLG Equipment Services fleet of rental machines, $7 million to complete 
the expansion of the Company's scissor lift plant and $13 million to 
complete phase I and start phase II of the Company's boom lift 
manufacturing capacity expansion.  The Company intends to finance about 
$3 million of these projects with borrowed capital. 

The Company's exposure to product liability claims is discussed in Note D 
- -- Commitments and Contingencies. Future results of operations, financial 
condition and liquidity may be affected to the extent that the Company's 
ultimate liability with respect to product liability varies from current 
estimates.

Outlook

This Outlook section and other parts of this Management's Discussion and 
Analysis contain forward-looking information and involve risks and 
uncertainties.  Certain factors that could significantly impact expected 
results are described in "Cautionary Statements Pursuant to the 
Securities Litigation Reform Act" which is an exhibit to this report. 

The outlook for the balance of fiscal year 1997 remains positive.  Demand 
for the Company's products continues to be strong and the level of 
unfilled orders remains high.  Demand for the Company's new products and 
from increased distribution globally should contribute to additional 
sales growth.  Rental fleet utilization also remains strong throughout 
the United States and used equipment available for resale is scarce.  
Additional manufacturing throughput, capacity and efficiency gains in 
both the Company's scissor lift and boom lift production facilities 
should improve its ability to satisfy customer demand and should improve 
product profit margins.  Profit margins should also benefit from new and 
redesigned products and from leveraging fixed manufacturing costs over a 
higher sales volume.  Product mix also affects gross margin and is 
difficult to forecast.  Provided there is no softening in demand, these 
factors bode well for another strong year in fiscal 1997.


Ernst & Young LLP
Independent Accountants' Review Report



The Board of Directors
JLG Industries, Inc.

We have reviewed the accompanying condensed consolidated balance sheet of 
JLG Industries, Inc. and subsidiaries as of October 31, 1996, and the 
related condensed consolidated statements of income and cash flows for 
the three-month periods ended October 31, 1996 and 1995.  These financial 
statements are the responsibility of the Company's management.

We conducted our reviews in accordance with standards established by the 
American Institute of Certified Public Accountants.  A review of interim 
financial information consists principally of applying analytical 
procedures to financial data, and making inquiries of persons responsible 
for financial and accounting matters.  It is substantially less in scope 
than an audit conducted in accordance with generally accepted auditing 
standards, which will be performed for the full year with the objective 
of expressing an opinion regarding the financial statements taken as a 
whole.  Accordingly, we do not express such an opinion.

Based on our reviews, we are not aware of any material modifications that 
should be made to the accompanying condensed consolidated financial 
statements referred to above for them to be in conformity with generally 
accepted accounting principles.

We have previously audited, in accordance with generally accepted 
auditing standards, the consolidated balance sheet of JLG Industries, 
Inc. as of July 31, 1996, and the related consolidated statements of 
income, shareholders' equity and cash flows for the year then ended, not 
presented herein, and in our report dated September 3, 1996, we expressed 
an unqualified opinion on those consolidated financial statements.  In 
our opinion, the information set forth in the accompanying condensed 
consolidated balance sheet as of July 31, 1996, is fairly stated, in all 
material respects, in relation to the consolidated balance sheet from 
which it has been derived.

Ernst & Young LLP


Baltimore, Maryland 
November 11, 1996 




                       PART II OTHER INFORMATION


ITEM 1 

None/not applicable.

ITEM 2

Effective as of November 19, 1996, the Company's Articles of 
Incorporation were amended to increase the Company's authorized 
Capital Stock par value $.20 per share to 100,000,000 shares.  The 
effect of this action on the rights of the Company's shareholders 
were previously reported in the Company's proxy materials filed 
with the Commission on October 11, 1996.

ITEM 3

None/not applicable.

ITEM 4

The Company held its Annual Meeting of Shareholders on November 18, 
1996. Management solicited proxies for the election of eight 
directors, for ratification of the appointment of Ernst & Young LLP 
as the Company's independent auditors for the 1997 fiscal year and 
ratification and approval of amendments to the Company's Articles 
of Incorporation.  Of the 43,544,034 shares of capital stock 
outstanding on the record date, 38,929,301 were voted in person or 
by proxy at the meeting date.  The tabulated results are set forth 
below:


1.  Election of directors:
                                            FOR           AGAINST

L. D. Black                              38,770,912       158,389
C. H. Diller                             38,773,010       156,291
G. R. Kempton                            38,672,697       256,604 
J. A. Mezera                             38,771,527       157,774
G. Palmer                                38,770,422       158,879
S. Rabinowitz                            38,758,397       170,904
T. C. Wajnert                            38,769,247       160,054
C. O. Wood, III                          38,770,892       158,409

2.  Ratification of the appointment of Ernst & Young LLP as 
independent auditors for the ensuing year.

       FOR            AGAINST       ABSTAIN
    38,613,142         84,878       231,281

3.  Ratification and approval of amendments to the Company's 
Articles of Incorporation.

       FOR            AGAINST       ABSTAIN 
    36,921,049       1,636,911      371,341

ITEM 5

None/not applicable.


ITEM 6 -- EXHIBITS AND REPORTS ON FORM 8-K

(a)  The following exhibits are included herein:

   	 3 Articles of Incorporation as amended through November 
       19, 1996

    15 Letter re:  Unaudited Interim Financial Information

    99 Cautionary Statements Pursuant to the Securities 
       Litigation	Reform Act

(b)  The Company was not required to file Form 8-K pursuant to 
requirements of such form for any of the three months ended October 
31, 1996.

                             	SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the 
registrant has duly caused this report to be signed on its behalf by the 
undersigned thereunto duly authorized who is also signing in his capacity 
as principal financial officer.

		                                 						JLG INDUSTRIES, INC.
								                                    (Registrant)



                                								/s/ Charles H. Diller,Jr.
								                                Charles H. Diller, Jr.
							                                 Executive Vice President and
                                								Chief Financial Officer 



                                                EXHIBIT 3

                        ARTICLES OF INCORPORATION
                                   OF
                          JLG INDUSTRIES, INC.

                      (a Pennsylvania Corporation)


1. The name of the corporation is:

   JLG Industries, Inc.

2. The address of this corporation's current registered office in this 
   Commonwealth is:

   JLG Drive,   McConnellsburg,  Pennsylvania  17233

3. The purpose or purposes of the corporation which shall be organized 
   under this Act are as follows:  to manufacture all kinds and variety 
   of mechanical appliances, instruments and machines and any and all 
   process and products; to provide research, development, consultation, 
   design, engineering and production services and to have the powers 
   necessary and essential thereto as well as to engage in other lawful 
   act or activity for which corporation may be organized under 
   Pennsylvania Business Corporation Law.

4. The term of its existence is perpetual.

5. The aggregate number of shares which the corporation shall have 
   authority to issue is One Hundred Million (100,000,000) shares $.20 
   par value capital stock with a total par value of Twenty Million 
   Dollars $20,000,000.00.

6. The names and addresses of each of the first directors, who shall 
   serve until the first annual meeting, are:

   John L. Grove			171 Apple Drive,  Greencastle, Penna.
   Paul K. Shockey		R.D. #3,  Greencastle, Penna.
   Benjamin A. Stevens		141 Apple Drive,  Greencastle, Penna.

7. The names and addresses of each of the incorporators and the number 
   and class of shares subscribed by each are:

   John L. Grove  171 Apple Drive,  Greencastle, Penna. 10 sh.
   Paul K. Shockey R.D. #3,  Greencastle, Penna.        10 sh.
   Benjamin A. Stevens 141 Apple Drive,  Greencastle, Penna. 10 sh.

8. Cumulative voting is not permitted in the election of directors of 
   the corporation.

9. A.   Directors and officers as fiduciaries.  A director or officer of 
   the Corporation shall stand in a fiduciary relation to the 
   Corporation and shall perform his or her duties as a director or 
   officer, including his or her duties as a member of any committee of 
   the Board upon which he or she may serve, in good faith, in a manner 
   he or she reasonably believe to be in the best interests of the 
   Corporation, and with such care, including reasonable inquiry, skill 
   and diligence, as a person of ordinary prudence would use under 
   similar circumstances.  In performing his or her duties, a director 
   or officer shall be entitled to rely in good faith on information, 
   opinions, reports or statements, including financial statements and 
   other financial data, in each case prepared or presented by: one or 
   more officers or employees of the Corporation whom the director or 
   officer reasonably believes to be reliable and competent with respect 
   to the matters presented; counsel, public accountants or other 
   persons as to matters that the director or officer reasonably 
   believes to be within the professional or expert competence of such 
   person; or a committee of the Board of Directors upon which the 
   director or officer does not serve, duly designated in accordance 
   with law, as to matters within its designated authority, which 
   committee the director or officer reasonably believes to merit 
   confidence.  A director or officer shall not be considered to be 
   acting in good faith if he or she has knowledge concerning the matter 
   in question that would cause his or her reliance to be unwarranted.  
   Absent breach of fiduciary duty, lack of good faith or self-dealing, 
   actions taken as a director or officer of the Corporation or any 
   failure to take any action shall be presumed to be in the best 
   interests of the Corporation.

B.   Personal liability of directors.  A director of the Corporation 
   shall not be personally liable, as such, for monetary damages 
   (including, without limitation, any judgment, amount paid in 
   settlement, penalty, punitive damages or expense of any nature 
   including, without limitation, attorneys' fees and disbursements) for 
   any action taken, or any failure to take any action, unless the 
   director has breached or failed to perform the duties of his or her 
   office under these Articles, the By-laws or applicable provisions of 
   law, and the breach or failure to perform constitutes self-dealing,  
   willful misconduct or recklessness.

C.   Personal liability of officers.  An officer of the Corporation 
   shall not be personally liable, as such, to the Corporation or its   
   shareholders, for monetary damages (including, without limitation, 
   any judgment, amount paid in settlement, penalty, punitive damages or 
   expense of any nature including, without limitation, attorneys' fees 
   and disbursements) for any action taken, or any failure to take any 
   action, unless the officer has breached or failed to perform the 
   duties of his or her office under these Articles, the By-laws or 
   applicable provisions of law, and the breach or failure to perform 
   constitutes self-dealing, willful misconduct or recklessness.

D.   Interpretation of article.  The provisions of Sections B and C 
   of this Article 9 shall not apply to the responsibility or liability 
   of a director or officer, as such, pursuant to any criminal statute 
   of for the payment of taxes pursuant to local, state, or federal law. 
   The provisions of this Article 9 have been adopted pursuant to the 
   authority of section 204A(10) of the Pennsylvania Business 
   Corporation Law, shall be effective as to any act or failure to act 
   occurring on or after November 23, 1987, shall be deemed to be a 
   contract with each director or officer of the Corporation who serves 
   as such at any time while this Article is in effect, and each person 
   who serves as a director or officer of the Corporation while this 
   Article is in effect shall be deemed to be doing so in reliance on 
   the provisions of this Article.  The provisions of this Article are 
   cumulative of and shall be in addition to and independent of any and 
   all other limitations on the liabilities of directors and officers of 
   the Corporation, as such, or rights of indemnification by the 
   Corporation, to which a director or officer of the Corporation may be 
   entitled, whether such limitations or rights arise under or are 
   created by any statute, rule of law, by-law, agreement, vote of 
   shareholders or directors or otherwise. No amendment to or repeal of 
   this Article 9, nor the adoption of any provision of these Articles 
   inconsistent with this Article, shall apply to or have any effect on 
   the liability or alleged liability of any director or officer of the 
   Corporation for or with respect to any acts or omissions of such 
   director or officer occurring prior to such amendment, repeal, or 
   adoption of an inconsistent provision. In any action, suit or 
   proceeding involving the application of the provisions of this 
   Article 9, the party or parties challenging the right of a director 
   or officer to the benefits of this Article shall have the burden of 
   proof.




                                                   EXHIBIT 15





The Board of Directors
JLG Industries, Inc.

We are aware of the incorporation by reference in the registration 
statements (Form S-8 No. 33-60366, Form S-8 No. 2-87955 and Form S-8 No. 
33-75746) of JLG Industries, Inc. of our report dated November 11, 1996, 
relating to the unaudited condensed consolidated interim financial 
statements of JLG Industries, Inc. which are included in its Form 10-Q 
for the quarter ended October 31, 1996.

Pursuant to Rule 436(c) of the Securities Act of 1933 our report is not a 
part of the registration statement prepared or certified by accountants 
within the meaning of Section 7 or 11 of the Securities Act of 1933.

Ernst & Young LLP

Baltimore, Maryland 
November 11, 1996


  
                                                     EXHIBIT 99


Cautionary Statements Pursuant to the Securities
Litigation Reform Act of 1995


The Company wishes to inform its investors of the following important 
factors that in some cases have affected, and in the future could 
affect, the Company's results of operations and that could cause such 
future results of operations to differ materially from those expressed 
in any forward looking statements made by or on behalf of the Company.  
Disclosure of these factors is intended to permit the Company to take 
advantage of the "safe harbor" provisions of the Private Securities 
Litigation Reform Act of 1995.  Many of these factors have been 
discussed in prior SEC filings by the Company.  Though the Company has 
attempted to list comprehensively these important cautionary factors, 
the Company wishes to caution investors that other factors may in the 
future prove to be important in affecting the Company's results of 
operations.

Cyclical Demand -- Demand for new equipment manufactured by the Company 
tends to be cyclical, responding historically to varying levels of 
construction and industrial activity, principally in the United States 
and, to a lesser extent, in other industrialized nations.  Other factors 
affecting demand include the availability and cost of financing for 
equipment purchases and the market availability of used equipment.  
Company management regularly monitors these and other factors that 
affect demand for the Company's equipment. However, predicting levels of 
demand beyond a short term is necessarily imprecise and demand may at 
times change dramatically.

Consolidating Customers Base; Rental Companies -- The principal 
customers for the Company's new equipment are over 110 independent 
equipment distributors that rent the Company's products and provide 
service support to equipment users. In recent years, growth in sales to 
equipment rental companies has outpaced growth in direct sales to end 
users, resulting in equipment rental companies comprising a larger share 
of total sales.  At the same time there has been substantial 
consolidation in ownership among rental companies, resulting in a more 
limited number of major customers comprising a substantial portion of 
total sales.  Unanticipated purchasing decisions by any of these major 
customers could materially affect overall demand for the Company's 
products and the Company's financial performance.  More generally, 
during recessionary conditions, demand for equipment by equipment rental 
companies typically declines more sharply than demand for equipment 
purchased by end-users.

Manufacturing Capacity -- Despite continuous improvement programs that 
have achieved substantial improvements in manufacturing efficiency and 
throughput, the Company's ability to meet additional growth in demand 
for new equipment is constrained by manufacturing capacity limits.  Long 
lead-times required to fill customer orders adversely affect the 
Company's ability to compete for new business and subcontracting costs 
incurred to increase capacity affect profitability.  The Company 
acquired an 109,000 square foot manufacturing facility which should be 
fully operational in January 1997, and should alleviate capacity 
constraints for scissor lifts.  Capacity to manufacture boom lifts, 
which comprise a larger percentage of sales, is becoming increasingly 
limited.  The completion of the Company's boom lift facility expansion 
by the end of calendar 1997 should enhance our ability to meet customer 
demand for boom lifts.  Given the cyclical nature of demand, this 
investment, or other capital investments to acquire additional lift 
manufacturing facilities involves significant risks.  The Company is 
also addressing capacity constraints by outsourcing certain production 
processes and relocating certain manufacturing operations to leased 
facilities. Ultimately, to service increasing international sales, the 
Company is considering establishing a manufacturing presence overseas.

Product Liability -- Use of the Company's products involves risks of 
personal injury and property damage and liability exposure for the 
Company. The Company insures against this liability through a 
combination of a self-insurance retention and catastrophic coverage in 
excess of the retention.  The Company monitors all incidents of which it 
becomes aware involving the use of its products that result in personal 
injury or property damage and establishes accrued liability reserves on 
its financial statements based on liability estimates with respect to 
claims arising from such incidents.  Future or unreported incidents 
involving personal injury or property damage or unanticipated variances 
between actual liabilities for known incidents and Company estimates may 
adversely affect the Company's financial performance.

Availability of Product Components -- The Company obtains raw materials 
and certain manufactured components from third-party suppliers.  To 
reduce materials costs and inventories, the Company relies on supplier 
partnership arrangements with preferred vendors as a sole source for 
"just-in-time" delivery of many raw materials and manufactured 
components.  Because the Company maintains limited raw materials 
inventories, even brief unanticipated delays in delivery by suppliers, 
including due to labor disputes, impaired financial condition of 
suppliers, weather emergencies or other natural disasters, may adversely 
affect the Company's ability to satisfy its customers on a timely basis 
and thereby affect the Company's financial performance.

Foreign Sales -- A growing component of the Company's business has been 
export sales to Europe, Latin America and Asia.  Maintenance and 
continued growth of this segment of the Company's business may be 
affected by changes in trade, monetary and fiscal policies, laws and 
regulations of the United States and other trading nations and by 
foreign currency exchange rate fluctuations and the ability or inability 
of the Company to hedge against exchange rate risks.

Competition; Continued Innovation -- The Company faces substantial 
competition in the market for its products and some of the Company's 
competitors are, or in the future may be, owned by larger enterprises 
that may have greater financial resources and offer wider product lines 
than the Company.  Product line expansion by existing competitors
and potential entry by new competitors also may affect the Company's
market position.  Throughout its history, the Company has devoted 
substantial resources to product development and has generally succeeded 
in being a market leader in introducing new high-reach products or 
incorporating new features and functions into existing products.  New 
products introduced within the prior two years account for typically 
between 20 and 25 percent of product sales in current years.  The 
Company also holds certain patents which it believes are valuable.  
Successful product innovation by competitors that reach the market prior to 
comparable innovation by the Company or that are amenable to patent
protection may adversely affect the Company's financial performance.

Unanticipated Litigation -- The Company occasionally has faced 
unanticipated intellectual property and shareholder litigation which has 
involved significant unbudgeted expenditures.  The costs and other 
effects of any future, unanticipated legal or administrative proceedings 
may be significant.

Dependence Upon Key Personnel -- The Company believes that it has 
developed a strong management team which intends to continue the 
Company's growth and profitability.  However, the loss or unavailability 
of certain key management personnel, principally L. David Black, the 
Company's Chairman of the Board, President and Chief Executive Officer, 
could adversely affect the Company's business and prospects.
 

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