MEDIA GENERAL INC
10-K405/A, 1995-06-27
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>    1







                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D. C. 20549
                                 FORM 10-K/A-1

[X]   ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE
      ACT OF 1934 [fee required]

                  For the fiscal year ended December 25, 1994

                                       OR

[ ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES
      EXCHANGE ACT OF 1934 [no fee required]

                    For the transition period ____________ to ____________ 

                           Commission File No. 1-6383

                              MEDIA GENERAL, INC.
             (Exact name of registrant as specified in its charter)
































<PAGE>    2

      The registrant hereby amends the following items, financial statements,
exhibits or other portions of its 1994 Annual Report on Form 10-K as set forth
in the pages attached hereto:



      Exhibits:
          Amended index to exhibits to the Media General, Inc., 1994 Annual
          Report on Form 10-K.

          Exhibit 99 Annual Report of the Thrift Plan Plus For Employees of
          Media General, Inc., on Form 11-K for the year ended December 31,
          1994.













































<PAGE>    3

Index to Exhibits

Exhibit
Number                                        Description

   2.1   Letter Agreement dated March 16, 1994, by and among Media General,
         Inc., Affiliated Newspapers Investment Company, and Garden State
         Newspapers, Inc., incorporated by reference to Exhibit 2 of Form 10-K
         for the fiscal year ended December 26, 1993.

   2.2   Amendment dated May 3, 1994, to Letter Agreement dated March 16, 1994,
         by and among Media General, Inc., Affiliated Newspapers Investment
         Company, and Garden State Newspapers, Inc., incorporated by reference
         to Exhibit 2 of Form 10-Q for the period ending March 27, 1994.

   2.3   Second Amended and Restated Stock and Warrant Purchase and
         Shareholders' Agreement dated May 20, 1994, by and among Media General,
         Inc., Affiliated Newspapers Investments, Inc., and Denver Newspapers,
         Inc., incorporated by reference to Exhibit 2 of Form 8-K dated
         September 28, 1994.

   3(i)  The Amended and Restated Articles of Incorporation of Media General,
         Inc., incorporated by reference to Exhibit 3.1 of Form 10-K for the
         fiscal year ended December 31, 1989.

   3(ii) Bylaws of Media General, Inc., amended as of May 31, 1993, incorporated
         by reference to Exhibit 3(ii) of Form 10-K for the fiscal year ended
         December 26, 1993.

  10.1   The 1976 Non-Qualified Stock Option Plan, incorporated by reference to
         Exhibit 1.2 to Registration Statement 2-56905.

  10.2   Amendment to the 1976 Non-Qualified Stock Option Plan adopted July 29,
         1983, incorporated by reference to Exhibit 10.9 of Form 10-K for the
         fiscal year ended December 31, 1983.

  10.3   Amendment to the 1976 Non-Qualified Stock Option Plan adopted June 19,
         1992, incorporated by reference to Exhibit 10.10 of Form 10-K for the
         fiscal year ended December 27, 1992.

  10.4   Form of Option granted under the 1976 Non-Qualified Stock Option Plan,
         incorporated by reference to Exhibit 2.2 of Registration Statement 2-
         56905.

  10.5   Amendment to the 1976 Non-Qualified Stock Option Plan, dated December
         9, 1978, incorporated by reference to Exhibit 1 to Post-Effective
         Amendment No. 3 of Registration Statement 2-56905.

  10.6   Additional Form of Option to be granted under the 1976 Non-Qualified
         Stock Option Plan, incorporated by reference to Exhibit 2 to Post-
         Effective Amendment No. 3 Registration Statement 2-56905.

  10.7   Addendum dated January 1984, to Form of Option granted under the 1976
         Non-Qualified Stock Option Plan, incorporated by reference to Exhibit
         10.13 of Form  10-K for the fiscal year ended December 31, 1983.



<PAGE>    4

  10.8   Addendum dated June 19, 1992, to Form of Option granted under the 1976
         Non-Qualified Stock Option Plan, incorporated by reference to Exhibit
         10.15 of Form 10-K for the fiscal year ended December 27, 1992.

  10.9   The 1987 Non-Qualified Stock Option Plan adopted May 15, 1987, and as
         amended on August 21, 1987, incorporated by reference to Exhibit 10.14
         of Form 10-K for the fiscal year ended December 31, 1987.




                                       11

  10.10  The Media General, Inc., Restricted Stock Plan adopted May 17, 1991,
         incorporated by reference to Exhibit 10.1 of Form 10-Q for the quarter
         ended June 30, 1991.

  10.11  Amendment to the 1987 Non-Qualified Stock Option Plan, adopted May 17,
         1991, incorporated by reference to Exhibit 10.2 of Form 10-Q for the
         quarter ended June 30, 1991.

  10.12  Amendment to the 1987 Non-Qualified Stock Option Plan adopted June 19,
         1992, incorporated by reference to Exhibit 10.19 of Form 10-K for the
         fiscal year ended December 27, 1992.

  10.13  Addendum dated June 19, 1992, to Form of Option granted under the 1987
         Non-Qualified Stock Option Plan, incorporated by reference to Exhibit
         10.20 of Form 10-K for the fiscal year ended December 27, 1992.

  10.14  Media General, Inc., Executive Death Benefit Plan effective January 1,
         1991, incorporated by reference to Exhibit 10.17 of Form 10-K for the
         fiscal year ended December 29, 1991.

  10.15  Amendment to the Media General, Inc., Executive Death Benefit Plan
         dated July 24, 1991, incorporated by reference to Exhibit 10.18 of Form
         10-K for the fiscal year ended December 29, 1991.

  10.16  1984 Outside Directors Retirement Agreement, incorporated by reference
         to Exhibit 10.16 of Form 10-K for the fiscal year ended December 31,
         1984.

  10.17  Employment Agreement between Media General, Inc., and D. Tennant Bryan,
         dated January 1, 1973, incorporated by reference to Exhibit 10.9 of
         Form 8 dated August 3, 1981.

  10.18  Amendment dated September 24, 1981, to Employment Agreement between
         Media General, Inc., and D. Tennant Bryan dated January 1, 1973,
         incorporated by reference to Exhibit 10 of Form 10-Q for the quarter
         ended September 30, 1981.

  10.19  Shareholders Agreement, dated May 28, 1987, between Mary Tennant Bryan,
         Florence Bryan Wisner, J. Stewart Bryan III, and D. Tennant Bryan and
         J. Stewart Bryan III as Trustees under D. Tennant Bryan Media Trust,
         and Media General, Inc., incorporated by reference to Exhibit 10.50 of
         Form 10-K for the fiscal year ended December 31, 1987.



<PAGE>    5

  10.20  Amended and Restated Redemption Agreement between Media General, Inc.,
         and D. Tennant Bryan, dated April 7, 1994, incorporated by reference to
         Exhibit 10.21 of Form 10-Q for the period ending March 27, 1994.

  10.21  Employment Contract between Media General, Inc., and Alan S. Donnahoe,
         dated January 1, 1977, incorporated by reference to Exhibit 10.15 of
         Form 8 dated August 3, 1981.

  10.22  Amendment, dated March 22, 1979, to Employment Contract between Media
         General, Inc., and Alan S. Donnahoe, dated January 1, 1977,
         incorporated by reference to Exhibit 10.16 of Form 8 dated August 3,
         1981.

  10.23  Amendment, dated January 1, 1982, to Employment Contract between Media
         General, Inc., and Alan S. Donnahoe, dated January 1, 1977,
         incorporated by reference to Exhibit 10.23 of Form 10-K for the fiscal
         year ended December 31, 1981.

  10.24  Amendment, dated December 1, 1984, to Employment Contract between Media
         General, Inc., and Alan S. Donnahoe, dated January 1, 1977,
         incorporated by reference to Exhibit 10.22 of Form 10-K for the fiscal
         year ended December 31, 1984.

  10.25  Amendment, dated December 1, 1989, to Employment Contract between Media
         General, Inc., and Alan S. Donnahoe, dated January 1, 1977,
         incorporated by reference to Exhibit 10.25 of Form 10-K for the fiscal
         year ended December 31, 1989.




                                       12

  10.26  Consulting Agreement between Media General, Inc., and James S. Evans,
         dated January 1, 1992, incorporated by reference to Exhibit 10.29 of
         Form 10-K for the fiscal year ended December 29, 1991.

  10.27  Media General, Inc., Supplemental Thrift Plan, amended and restated as
         of November 17, 1994.

  10.28  Media General, Inc., Executive Supplemental Retirement Plan, amended
         and restated as of November 17, 1994.

  10.29  Deferred Income Plan for Selected Key Executives of Media General,
         Inc., and form of Deferred Compensation Agreement thereunder dated as
         of December 1, 1984, incorporated by reference to Exhibit 10.29 of Form
         10-K for the fiscal year ended December 31, 1989.

  10.30  Amended and Restated Deferred Compensation Agreement between Media
         General, Inc., and James S. Evans, incorporated by reference to Exhibit
         10.30 of Form 10-K for the fiscal year ended December 31, 1989.

  10.31  Media General, Inc., Management Performance Award Program, adopted
         November 16, 1990, and effective January 1, 1991, incorporated by
         reference to Exhibit 10.35 of Form 10-K for the fiscal year ended
         December 29, 1991.


<PAGE>    6

  10.32  Media General, Inc., Deferred Compensation Plan, amended and restated
         as of November 17, 1994.

  10.33  Media General, Inc., ERISA Excess Benefits Plan, amended and restated
         as of November 17, 1994.

  10.34  Amended and Restated Partnership Agreement, dated November 1, 1987, by
         and among Virginia Paper Manufacturing Corp., KR Newsprint Company,
         Inc., and CEI Newsprint, Inc., incorporated by reference to Exhibit
         10.31 of Form 10-K for the fiscal year ended December 31, 1987.

  10.35  Amended and Restated License Agreement, dated November 1, 1987, by and
         among Media General, Inc., Garden State Paper Company, Inc., and
         Southeast Paper Manufacturing Co., incorporated by reference to Exhibit
         10.32 of Form 10-K for the fiscal year ended December 31, 1987.

  10.36  Amended and Restated Umbrella Agreement, dated November 1, 1987, by and
         among Media General, Inc., Knight-Ridder, Inc., and Cox Enterprises,
         Inc., incorporated by reference to Exhibit 10.34 of Form 10-K for the
         fiscal year ended December 31, 1987.

  10.37  Amended Newsprint Purchase Contract, dated November 1, 1987, by and
         among Southeast Paper Manufacturing Co., Media General, Inc., Knight-
         Ridder, Inc., and Cox Enterprises, Inc., incorporated by reference to
         Exhibit 10.35 of Form 10-K for the fiscal year ended December 31, 1987.

  10.38  Television affiliation agreement, dated February 10, 1995, between
         WFLA-TV and the NBC Television Network.

  10.39  Amendments, dated May 17, 1993, to television affiliations agreement,
         between WFLA-TV and National Broadcasting Company, Inc., dated March
         22, 1989, incorporated by reference to Exhibit 10.47 of Form 10-K for
         the fiscal year ended December 26, 1993.

  10.40  Franchise Agreements, dated September 30, 1982, between Media General,
         Inc., Media General Cable of Fairfax County, Inc., and Fairfax County,
         Virginia, as amended January 30, 1984, incorporated by reference to
         Exhibit 10.32 of Form 10-K for the fiscal year ended December 31, 1983.




                                       13

  10.41  Agreement dated March 14, 1988, between Media General Cable of Fairfax
         County, Inc., and Warner Cable Communications of Reston, Inc.,
         partially assigning Franchise Agreements dated September 30, 1982,
         incorporated by reference to Exhibit 10.34 of Form 10-K for the fiscal
         year ended December 31, 1988.

  10.42  Cable Television Franchise Ordinance of the Town of Herndon, Virginia,
         accepted January 24, 1984, by Media General, Inc., and Media General
         Cable of Fairfax County, Inc., incorporated by reference to Exhibit
         10.33 of Form 10-K for the fiscal year ended December 31, 1983.




<PAGE>    7

  10.43  Franchise Agreement, dated June 14, 1983, between Media General, Inc.,
         Media General Cable of Fairfax County, Inc., and the City of Fairfax,
         Virginia, incorporated by reference to Exhibit 10.34 of Form 10-K for
         the fiscal year ended December 31, 1983.

  10.44  Franchise Agreement, dated April 9, 1983, between Media General Cable
         of Fairfax County, Inc., and the Town of Vienna, Virginia, incorporated
         by reference to Exhibit 10.35 of Form 10-K for the fiscal year ended
         December 31, 1983.

  10.45  Franchise Agreement, dated July 12, 1983, between Media General Cable
         of Fairfax County, Inc., Media General, Inc., and the City of Falls
         Church, Virginia, incorporated by reference to Exhibit 10.36 of Form
         10-K for the fiscal year ended December 31, 1983.

  13     Media General, Inc., Annual Report to Stockholders for the fiscal year
         ended December 25, 1994.

  21     List of subsidiaries of the registrant.

  23     Consent of Ernst & Young LLP, independent auditors.

  27     Financial Data Schedule

  99     Annual Report of the Thrift Plan Plus for Employees of Media General,
         Inc., on Form 11-K for the year ended December 31, 1994.



         Note:  Exhibits 10.1-10.33 are management contracts or compensatory
         plans, contracts or arrangements.






















                                       14




<PAGE>    8

      Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this amendment to be signed on its behalf by the
undersigned, thereunto duly authorized.


                                                       MEDIA GENERAL, INC.      
                                                           (Registrant)



                                                By:  /s/ Marshall N. Morton     
                                                     ---------------------------
                                                     Marshall N. Morton
                                                     Senior Vice President and
                                                     Chief Financial Officer

Date:   June 27, 1995











































<PAGE>    1
                                                  Exhibit 99


                       SECURITIES AND EXCHANGE COMMISSION

                            WASHINGTON, D.C.  20549



                                                                      

                                   FORM 11-K

             FOR ANNUAL REPORTS OF EMPLOYEE STOCK PURCHASE, SAVINGS
               AND SIMILAR PLANS PURSUANT TO SECTION 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934


(Mark One):

(X)  ANNUAL REPORT PURSUANT TO SECTION 15 (d) OF THE SECURITIES EXCHANGE ACT OF
1934
For the fiscal year ended December 31, 1994

                                       or

( )  TRANSITION REPORT PURSUANT TO SECTION 15 (d) OF THE SECURITIES EXCHANGE ACT
OF 1934
For the transition period from ________ to ________

Commission file number V-1799

     A.   Full title of the plan and the address of the plan, if different from
that of the issuer named below:

                       THRIFT PLAN PLUS FOR EMPLOYEES OF
                              MEDIA GENERAL, INC.

     B.   Name of the issuer of the securities held pursuant to the plan and the
address of its principal executive office:

                              MEDIA GENERAL, INC.
                             333 East Grace Street
                            Richmond, Virginia 23219

                                                      













<PAGE>    2






                   Financial Statements and Supplemental Schedules
                                  Thrift Plan Plus
                        For Employees of Media General, Inc.

                            Year ended December 31, 1994,
                     the one day period ended December 31, 1993,
                          and year ended December 30, 1993,
                         with Report of Independent Auditors













































<PAGE>    3


             Thrift Plan Plus For Employees of Media General, Inc.

                Financial Statements and Supplemental Schedules


             Year ended December 31, 1994, the one day period ended
              December 31, 1993, and year ended December 30, 1993



                               Table of Contents

Report of Independent Auditors                                    1

Financial Statements

Statements of Net Assets Available for Plan Benefits              2
Statements of Changes in Net Assets Available for Plan Benefits   5
Notes to Financial Statements                                     8


Supplemental Schedules
                                                              Schedule
                                                              --------


Schedule of Assets held for Investment Purposes,
   December 31, 1994                                              A
Schedule of Reportable 5% Transactions for the year
   ended December 31, 1994                                        B



























<PAGE>    4

                         Report of Independent Auditors

Administrator
Thrift Plan Plus For Employees of Media General, Inc.

We have audited the accompanying statements of net assets available for plan
benefits of the Thrift Plan Plus For Employees of Media General, Inc., as of
December 31, 1994 and 1993, and December 30, 1993, and the related statements of
changes in net assets available for plan benefits for the year ended December
31, 1994, the one day period ended December 31, 1993, and the year ended
December 30, 1993.  These financial statements are the responsibility of the
Plan's management.  Our responsibility is to express an opinion on these
financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the net assets available for the plan benefits of the
Plan at December 31, 1994 and 1993, and December 30, 1993, and the changes in
its net assets available for plan benefits for the year ended December 31, 1994,
the one day period ended December 31, 1993, and the year ended December 30,
1993, in conformity with generally accepted accounting principles.

Our audits were performed for the purpose of forming an opinion on the basic
financial statements taken as a whole.  The accompanying supplemental schedules
of assets held for investment purposes as of December 31, 1994, and reportable
5% transactions for the year ended, are presented for purposes of complying with
the Department of Labor's Rules and Regulations for Reporting and Disclosure
under the Employee Retirement Income Security Act of 1974 and are not a required
part of the basic financial statements.  The Fund Information in the statements
of net assets available for plan benefits and the statements of changes in net
assets available for plan benefits is presented for purposes of additional
analysis rather than to present the net assets available for plan benefits and
changes in net assets available for plan benefits of each fund.  The
supplemental schedules and Fund Information have been subjected to the auditing
procedures applied in our audits of the basic financial statements and, in our
opinion, are fairly stated in all material respects in relation to the basic
financial statements taken as a whole.

ERNST & YOUNG LLP
May 23, 1995
                                                                    1









<PAGE>    5
<TABLE>
                                       Thrift Plan Plus For Employees of Media General, Inc.
                             Statement of Net Assets Available For Plan Benefits, with Fund Information
                                                         December 31, 1994
<CAPTION>

                                                       Money Market             Media General
                                                           Fund     Equity Fund   Stock Fund     Loan Fund      Total  
                                                      -----------------------------------------------------------------
<S>                                                     <C>           <C>         <C>          <C>         <C>
Assets
Investment in Media General, Inc., Class A Common
  Stock, 2,874,696 shares at market of $28.375 per
      share, cost $58,935,203                           $         -   $        -  $81,569,499  $        -  $ 81,569,499
Other investments, at market:
  Common trust fund managed by Trustee:
    Short-term investments, cost $3,023,585                 817,813    1,189,842      782,969     232,961     3,023,585
  Common trust fund managed by NationsBank Investment
    Management Division, cost $5,904,408                          -    6,356,001            -           -     6,356,001
  Guaranteed annuity contracts, cost $12,367,148         12,367,148            -            -           -    12,367,148
  Loans to participants                                           -            -            -   6,805,636     6,805,636
Dividends and interest receivable                             4,193       18,619        5,734      38,516        67,062
Contributions receivable                                    171,494      158,085      795,137           -     1,124,716
Receivable (payable) resulting from participants'
  fund transfers                                            107,164       38,500      231,284    (376,948)            -
Other receivables                                                 -            -            -     197,138       197,138
                                                        ---------------------------------------------------------------
                                                         13,467,812    7,761,047   83,384,623   6,897,303   111,510,785
Liabilities
  Contribution Refunds Payable                               21,716       33,413       91,899           -       147,028
                                                        ---------------------------------------------------------------
Net assets available for plan benefits                  $13,446,096   $7,727,634  $83,292,724  $6,897,303  $111,363,757
                                                        ===============================================================

See accompanying notes.










</TABLE>

 2











<PAGE>    6
<TABLE>
                                       Thrift Plan Plus For Employees of Media General, Inc.
                             Statement of Net Assets Available For Plan Benefits, with Fund Information
                                                         December 31, 1993
<CAPTION>

                                                       Money Market             Media General
                                                           Fund     Equity Fund   Stock Fund     Loan Fund      Total  
                                                       ----------------------------------------------------------------
<S>                                                     <C>          <C>         <C>           <C>         <C>
Assets
Investment in Media General, Inc., Class A Common
  Stock, 2,874,058 shares at market of $29.375 per
      share, cost $57,904,848                           $         -  $        -  $84,425,454   $        -  $ 84,425,454
Other investments, at market:
  Common trust fund managed by Trustee:
    Short-term investments, cost $2,154,075               1,466,591     147,243      526,160       14,081     2,154,075
  Common trust fund managed by NationsBank Investment
    Management Division, cost $5,363,940                          -   6,083,229            -            -     6,083,229
  Guaranteed annuity contracts, cost $12,208,224         12,208,224           -            -            -    12,208,224
  Loans to participants                                           -           -            -    4,594,451     4,594,451
Dividends and interest receivable                             2,791      13,126        3,460       29,203        48,580
Contributions receivable                                    166,051     132,953      745,637            -     1,044,641
Receivable (payable) resulting from participants'
  fund transfers                                            544,219     (51,067)    (344,072)    (149,080)            -
Other receivables                                                 -           -            -      187,051       187,051
                                                        ---------------------------------------------------------------
                                                         14,387,876   6,325,484   85,356,639    4,675,706   110,745,705
Liabilities
  Amounts payable - security purchases                            -           -      215,493            -       215,493
                                                        ---------------------------------------------------------------
Net assets available for plan benefits                  $14,387,876  $6,325,484  $85,141,146   $4,675,706  $110,530,212
                                                        ===============================================================

See accompanying notes.










</TABLE>

 3











<PAGE>    7
<TABLE>
                                       Thrift Plan Plus For Employees of Media General, Inc.
                             Statement of Net Assets Available For Plan Benefits, with Fund Information
                                                         December 30, 1993
<CAPTION>

                                                       Money Market             Media General
                                                           Fund     Equity Fund   Stock Fund     Loan Fund      Total  
                                                       ----------------------------------------------------------------
<S>                                                     <C>          <C>         <C>           <C>         <C>
Assets
Investment in Media General, Inc., Class A Common
  Stock, 2,867,958 shares at market of $29.125 per
      share, cost $57,732,218                           $         -  $        -  $83,529,276   $        -  $ 83,529,276
Other investments, at market:
  Common trust fund managed by Trustee:
    Short-term investments, cost $2,324,706               1,466,591     145,244      698,790       14,081     2,324,706
  Common trust fund managed by NationsBank Investment
    Management Division, cost $5,363,940                          -   6,098,015            -            -     6,098,015
  Guaranteed annuity contracts, cost $12,206,404         12,206,404           -            -            -    12,206,404
  Loans to participants                                           -           -            -    4,594,451     4,594,451
Dividends and interest receivable                             2,654      13,112        3,410       29,202        48,378
Contributions receivable                                    166,051     132,953      745,637            -     1,044,641
Receivable (payable) resulting from participants'
  fund transfers                                            544,219     (51,067)    (344,072)    (149,080)            -
Other receivables                                                 -           -            -      187,051       187,051
                                                        ---------------------------------------------------------------
                                                         14,385,919   6,338,257   84,633,041    4,675,705   110,032,922
Liabilities
  Amounts payable - security purchases                           -            -      215,493            -       215,493
                                                        ---------------------------------------------------------------
Net assets available for plan benefits                  $14,385,919  $6,338,257  $84,417,548   $4,675,705  $109,817,429
                                                        ===============================================================

See accompanying notes.










</TABLE>

 4











<PAGE>    8
<TABLE>
                                       Thrift Plan Plus For Employees of Media General, Inc.
                       Statement of Changes in Net Assets Available For Plan Benefits, with Fund Information
                                                    Year ended December 31, 1994

<CAPTION>
                                                       Money Market             Media General
                                                           Fund     Equity Fund   Stock Fund     Loan Fund      Total  
                                                       ----------------------------------------------------------------
<S>                                                    <C>           <C>         <C>           <C>        <C>
Investment income:
  Dividends                                            $         -   $  121,828  $ 1,253,855   $        - $  1,375,683 
  Interest                                                 738,096       44,596       38,650      374,582    1,195,924 
                                                       ----------------------------------------------------------------
                                                           738,096      166,424    1,292,505      374,582    2,571,607 
                                                       ----------------------------------------------------------------

Net depreciation in fair value of assets                         -     (239,767)  (2,823,096)           -   (3,062,863)

Contributions:
  Employers                                                      -            -    3,707,675            -    3,707,675 
  Participants                                           1,646,162    1,630,553    4,119,086            -    7,395,801 
                                                       ----------------------------------------------------------------
    Total                                                1,646,162    1,630,553    7,826,761            -   11,103,476 
                                                       ----------------------------------------------------------------

Adjustments for participants' fund transfers              (301,506)     272,328   (1,933,987)   1,963,165            - 
Distributions to withdrawing participants               (3,024,532)    (427,388)  (6,210,605)    (116,150)  (9,778,675)
                                                       ----------------------------------------------------------------
Net increase (decrease) in net assets available
  for plan benefits                                       (941,780)   1,402,150   (1,848,422)   2,221,597      833,545 
Net assets available for plan benefits at
  December 31, 1993                                     14,387,876    6,325,484   85,141,146    4,675,706  110,530,212 
                                                       ----------------------------------------------------------------
Net assets available for plan benefits at
  December 31, 1994                                    $13,446,096   $7,727,634  $83,292,724   $6,897,303 $111,363,757 
                                                       ================================================================

See accompanying notes.










</TABLE>

 5







<PAGE>    9
<TABLE>
                                       Thrift Plan Plus For Employees of Media General, Inc.
                       Statement of Changes in Net Assets Available For Plan Benefits, with Fund Information
                                               One day period ended December 31, 1993

<CAPTION>
                                                       Money Market             Media General
                                                           Fund     Equity Fund   Stock Fund     Loan Fund      Total  
                                                      -----------------------------------------------------------------
<S>                                                    <C>           <C>         <C>           <C>        <C>
Investment income:
  Dividends                                            $         -   $    1,999  $         -   $        - $      1,999 
  Interest                                                   1,957           14           49            1        2,021 
                                                       ----------------------------------------------------------------
                                                             1,957        2,013           49            1        4,020 
                                                       ----------------------------------------------------------------

Net appreciation (depreciation) in fair value of assets          -      (14,786)     723,549            -      708,763 

Contributions:
  Employers                                                      -            -            -            -            - 
  Participants                                                   -            -            -            -            - 
                                                       ----------------------------------------------------------------
    Total                                                        -            -            -            -            - 
                                                       ----------------------------------------------------------------

Adjustments for participants' fund transfers                     -            -            -            -            - 
Distributions to withdrawing participants                        -            -            -            -            - 
                                                       ----------------------------------------------------------------
Net increase (decrease) in net assets available
  for plan benefits                                          1,957      (12,773)     723,598            1      712,783 
Net assets available for plan benefits at
  December 30, 1993                                     14,385,919    6,338,257   84,417,548    4,675,705  109,817,429 
                                                       ----------------------------------------------------------------
Net assets available for plan benefits at
  December 31, 1993                                    $14,387,876   $6,325,484  $85,141,146   $4,675,706 $110,530,212 
                                                       ================================================================

See accompanying notes.










</TABLE>

 6







<PAGE>    10
<TABLE>
                                       Thrift Plan Plus For Employees of Media General, Inc.
                       Statement of Changes in Net Assets Available For Plan Benefits, with Fund Information
                                                    Year ended December 30, 1993

<CAPTION>
                                                       Money Market             Media General
                                                           Fund     Equity Fund   Stock Fund     Loan Fund      Total  
                                                      -----------------------------------------------------------------
<S>                                                    <C>           <C>         <C>           <C>        <C>
Investment income:
  Dividends                                            $         -   $   90,493  $ 1,224,978   $        - $  1,315,471 
  Interest                                                 786,374       30,039       45,805      373,925    1,236,143 
                                                       ----------------------------------------------------------------
                                                           786,374      120,532    1,270,783      373,925    2,551,614 
                                                       ----------------------------------------------------------------

Net appreciation in fair value of assets                         -      423,233   34,295,914            -   34,719,147 

Contributions:
  Employers                                                      -            -    3,498,943            -    3,498,943 
  Participants                                           1,657,622    1,363,299    3,978,766            -    6,999,687 
                                                       ----------------------------------------------------------------
    Total                                                1,657,622    1,363,299    7,477,709            -   10,498,630 
                                                       ----------------------------------------------------------------

Adjustments for participants' fund transfers               608,259      312,757   (1,028,940)     107,924            - 
Distributions to withdrawing participants               (2,685,838)    (414,228)  (5,069,544)    (461,214)  (8,630,824)
                                                       ----------------------------------------------------------------
Net increase in net assets available
  for plan benefits                                        366,417    1,805,593   36,945,922       20,635   39,138,567 
Net assets available for plan benefits at
  December 30, 1992                                     14,019,502    4,532,664   47,471,626    4,655,070   70,678,862 
                                                       ----------------------------------------------------------------
Net assets available for plan benefits at
  December 30, 1993                                    $14,385,919   $6,338,257  $84,417,548   $4,675,705 $109,817,429 
                                                       ================================================================

See accompanying notes.










</TABLE>

 7







<PAGE>    11
             Thrift Plan Plus For Employees of Media General, Inc.

                         Notes to Financial Statements

                               December 31, 1994


1.  Contributions

The Plan  allows participants  to elect  to contribute  1% to 20% of their total
compensation, subject to limitations prescribed by the Internal Revenue Code, by
means of  regular payroll  deductions.   Contributions are  made in  the form of
pretax salary  reductions or voluntary contributions of after-tax dollars by the
participants.   Participants can  elect to contribute 1% to 10% of their pay, in
whole percentages, to the Plan before taxes are withheld from their compensation
and 1%  to 10%,  in whole  percentages, after  taxes  are  withheld  from  their
compensation.   Employers match a participant's contribution up to a total of 6%
of the  participant's contribution  for each  plan year based upon the following
chart.   If a  participant contributes  more than  6% in  total to the Plan, the
percent designated  as pretax  is considered  first for  purposes of the Company
match.


                                  Company matching percentage
                                  ---------------------------
    Total contribution        On pretax portion   On after-tax portion
  percent to be matched            of TOTAL             of TOTAL
 by Company contribution         contribution         contribution
 -----------------------         ------------         ------------

            1%                       75%                  50%
            2%                       75%                  50%
            3%                       75%                  50%
            4%                       75%                  50%
            5%                       65%                  50%
            6%                       55%                  50%

Contributions from participants are invested in accordance with the terms of the
Plan at  the option  of the  participant, in  (i) a  Money Market  Fund for  the
purchase of  certificates of  deposit, guaranteed  annuity contracts, commercial
paper, bonds  or interest  in a  common trust  fund  invested  in  money  market
instruments, (ii) an Equity Fund for the purchase of common and preferred stocks
of corporations  other than Media General, Inc., or interest in an equity common
trust fund,  (iii) a Media General Stock Fund for the purchase of Class A Common
Stock of  Media General,  Inc., or  (iv) certain  combinations of these funds as
provided by the Plan. Employer contributions are invested in Media General stock
subject to  the transfer  provisions discussed  in the following paragraph.  The
Plan also  includes, among  other things,  a loan  feature (see  Note 5).  Under
specified guidelines, a participant may request

                                                                    8








<PAGE>    12
             Thrift Plan Plus For Employees of Media General, Inc.

                   Notes to Financial Statements (continued)


1.  Contributions (continued)

the Trustee  to transfer  a portion  of the participant's balance in other funds
into the  loan fund for disbursement as a loan to the participant.  Repayment of
principal and  interest is  made by  payroll deduction  and the  loans are fully
secured by the participant's account balance.

On any  allocation date  (the date that participants may change their Investment
Option selection),  participants who  have attained age 55 may elect to transfer
100% of  the market  value of  their account  to any  of the  Investment Options
provided for  by the Plan.  Also, on any allocation date, participants under age
55 may elect to:  transfer 100% of the market value of their account between the
Equity and  Money Market  Funds; transfer  25% of  their account  from the Media
General Stock  Fund to  the Money Market and/or Equity Fund, or; transfer 25% of
their account  from the  Money Market  and/or Equity  Fund to  the Media General
Stock Fund.

Prior to  January 1,  1995, participants  could change  their Investment  Option
selection as of the first day of any month with 15 days prior written notice and
were permitted  to make  no more  than one transfer in any plan year.  Effective
January 1,  1995, the  allocation date  changed to the first day of any quarter.
In addition, four transfers are permitted in any plan year.

The Plan's  assets are  held by Northern Trust Company, a trustee, pursuant to a
trust agreement  dated July  1, 1987.   Prior  to January  1, 1995,  NationsBank
Investment Management  Division had  investment responsibility  for  the  Equity
Fund.   Effective January  1,  1995,  Frank  Russell  Trust  Company  was  given
investment responsibility  for the Equity Fund.  Capitoline Investment Services,
Inc., has investment responsibility for the Money Market Fund.

2.  Vesting, Withdrawals, and Terminations

In the  event  of  termination  of  employment  or  withdrawal  from  the  Plan,
participants are  paid the  value of  their account  attributable to the amounts
they contributed  plus the  value of  their  account  attributable  to  employer
contributions which  has vested.  The vesting provisions of the Plan provide for
immediate 100%  vesting of  the value  of employer pretax matching contributions
and, effective  as of  December 31, 1993, immediate 100% vesting of the value of
after-tax matching contributions.




                                                                    9










<PAGE>    13
             Thrift Plan Plus For Employees of Media General, Inc.

                   Notes to Financial Statements (continued)


2.  Vesting, Withdrawals, and Terminations (continued)

The Employer  has established the Plan with the intention that it will continue.
The Employer  has the right at any time to terminate the Plan.  The value of the
participant's accounts  would be  distributed to  the participant  in  a  manner
consistent with the Summary Plan Description.

The above  descriptions are  provided for  informative purposes.  Readers should
refer to the Summary Plan Description for more complete information.

3.  Income Taxes

The Internal  Revenue Service  has ruled  that the  Plan qualifies under Section
401(a) of  the Internal Revenue Code (IRC) and is, therefore, not subject to tax
under present  income tax  law.   Employee contributions  qualify  as  "cash  or
deferred" contributions  under Section  401(k) of  the IRC.  Once qualified, the
Plan is  required to  operate  in  conformity  with  the  IRC  to  maintain  its
qualification.   Although the Plan has a favorable determination letter from the
IRS, the  Plan has  not yet  received a  response to  the  determination  letter
request that  covers the  latest plan  amendments.   The Company,  however,  has
indicated that  it believes the Plan, as amended, continues to qualify under the
Internal Revenue Code.

Until such  time as a participant or his beneficiary withdraws from the Plan, no
income tax  is payable  by the  participant on  (i) contributions  made  by  his
employer on  his behalf, (ii) interest and dividends added to his account, (iii)
gains on  sales of  securities by  the trust, or (iv) effective July 1, 1985, on
contributions made  by the  participant in  the form of pretax salary reductions
not exceeding  6% of  his  compensation  through  December  31,  1986,  and  10%
thereafter, subject to limitations prescribed by the Internal Revenue Code.

4.  Investments

All  investments,   other  than   guaranteed  annuity  contracts  and  loans  to
participants, are  carried at  market value.   Deposits under guaranteed annuity
contracts are  carried at  contract value  which approximates  market.  Loans to
participants are  carried  at  original  amount  of  the  loan  less  repayments
received. Investments  in securities traded on national securities exchanges are
valued at the last reported sales price or at the last reported bid quotation if
not traded  on that  day.  Investments in common trust funds are valued at their
redemption value.   Dividends  are recorded on the ex-dividend date and interest
is accrued as earned.



                                                                   10








<PAGE>    14
             Thrift Plan Plus For Employees of Media General, Inc.

                   Notes to Financial Statements (continued)


4.  Investments (continued)

Investments representing  five percent  or more  of the  Plan's  net  assets  at
December 31, 1994, consisted of the following:

Name and Title                                  Cost        Market Value
- ------------------------------------------------------------------------

Media General, Inc. Class A Common Stock     $58,935,203    $81,569,499

5.  Loans to Participants

The Plan  has a loan feature available to all Plan participants.  Loans are made
from the  participant's account,  reducing the investment balance and creating a
receivable in  the Loan  Fund.   Loans are  secured by  the participant's vested
account balance.   Loans  to terminated  participants and  loans in  default are
treated as  distributions to  the participant.  Loans are repaid through payroll
deduction including  principal and  interest.  The principal portion reduces the
receivable from  participants and both principal and interest are transferred to
the participant's investment account as repayments are received.

Participants may  obtain loans based on the vested value of their accounts.  New
loans cannot  exceed 50%  of the  participant's account  value or  a maximum  of
$50,000 in  accordance with  the Department  of Labor's  regulations on loans to
participants.   Loans are  limited to one loan per participant per calendar year
with a  maximum of  two loans  outstanding at  any one time.  Loans shall bear a
reasonable rate  of interest  and must  be repaid  over a period not to exceed 5
years unless used to purchase the participant's primary residence, in which case
the loan must be repaid over a period not to exceed 10 years.

6.  Related Party Transactions

Recurring administrative  expenses of  the Plan, which include trustee fees, are
paid by Media General, Inc.  Administrative expenses for the year ended December
31, 1994,  were approximately $390,000.  Administrative expenses for the one day
period ended  December 31,  1993, were $0, while administrative expenses for the
year ended December 30, 1993 were approximately $320,000.








                                                                   11








<PAGE>    15
             Thrift Plan Plus For Employees of Media General, Inc.

                   Notes to Financial Statements (continued)


7.  Comparison to Form 5500

Form 5500  requires the  recording of a liability for distributions allocated to
participants as  of year end, but for which disbursement of those funds from the
Plan has not yet been made.  This requirement is different from the presentation
of such  funds in  the financial  statements where  they remain  in  net  assets
available for  plan benefits.   The  liability per Form 5500 is $1,572,684 as of
December 31, 1994, $3,221,933 as of December 31, 1993, and December 30, 1993.

8.  Plan Year-End Change

The Plan  changed its  year-end date  from December 30 to December 31, effective
December 31, 1993.































                                                                   12









<PAGE>    16











                             Supplemental Schedules















































<PAGE>    17
<TABLE>
                                                            Schedule A

             Thrift Plan Plus For Employees of Media General, Inc.
                                    Item 27a
                Schedule of Assets Held for Investment Purposes

                               December 31, 1994
<CAPTION>


Name and Title                                  Cost        Market Value

<S>                                          <C>            <C>
Money Market Fund:
  Northern Trust Company Short-Term
    Investment Fund                          $   817,813    $   817,813
                                             ==========================

  Annuity contracts:
    Commonwealth Life Guaranteed Annuity
      Contract, 7.54%, August 31, 1995       $ 1,495,671    $ 1,495,671
    Hartford Life Guaranteed Annuity
      Contract, 6.19%, September 18, 1995      1,017,366      1,017,366
    Hartford Life Guaranteed Annuity
      Contract, 6.44%, March 20, 1995          1,527,102      1,527,102
    John Hancock Guaranteed Annuity
      Contract, 6.10%, June 30, 1997           1,044,605      1,044,605
    Life of Virginia Guaranteed Annuity
      Contract, 7.48%, Open Maturity           1,636,252      1,636,252
    Metropolitan Life Guaranteed Annuity
      Contract, 5.50%, March 31, 1997          1,042,923      1,042,923
    Metropolitan Life Guaranteed Annuity
      Contract, 5.24%, January 22, 1996        1,117,978      1,117,978
    New York Life Guaranteed Annuity
      Contract, 6.52%, May 20, 1996            1,416,131      1,416,131
    Protective Life Guaranteed Annuity
      Contract, 4.67%, September 30, 1996      1,011,697      1,011,697
    Provident Life & Accident Co.,
      4.50%, December 16, 1996                 1,057,423      1,057,423
                                             --------------------------
                                             $12,367,148    $12,367,148
                                             ==========================
</TABLE>















<PAGE>    18
<TABLE>
                                                            Schedule A

             Thrift Plan Plus For Employees of Media General, Inc.
                                    Item 27a
          Schedule of Assets Held for Investment Purposes (continued)

                               December 31, 1994

<CAPTION>

Name and Title                                  Cost        Market Value
- ------------------------------------------------------------------------

<S>                                          <C>            <C>
Equity Fund:
  Northern Trust Company Short-Term
    Investment Fund                          $ 1,189,842    $ 1,189,842
                                             ==========================

  NationsBank Investment Management Division Fund:
    Adaptec, Inc.                            $    78,478    $   132,300
    ADR British Petroleum PLC                    126,789        175,725
    ADR Telefonos De Mexico S.A. CV SerL
      Sponsored Repstg SH ORD L                   58,717         49,200
    ADT Ltd.                                     146,692        135,450
    Airtouch Communications, Inc.                 71,452        104,850
    Aluminum Co. of America                      133,507        147,262
    American General Corp.                       142,351        144,075
    American Stores Co.                           94,686         99,437
    Analog Devices, Inc.                          92,813        115,912
    Andrew Corp.                                  84,070        120,175
    Applied Materials, Inc.                      103,244         92,950
    Bellsouth Corp.                              130,469        119,075
    Browning-Ferris Industries, Inc.             141,461        130,525
    Brunswick Corp.                              161,965        149,112
    Burlington Northern, Inc.                     72,858         57,750
    Capital Cities, ABC, Inc.                    148,291        170,500
    Caterpillar, Inc.                             80,819         88,200
    Chrysler Corp.                                74,532         68,600
    Coastal Corp.                                 64,523         54,075
    Du Pont, E.I. De Nemours & Co.               121,248        117,863
    Eastman Chemical Co.                         129,986        136,350
    Eastman Kodak Co.                            132,701        128,925
    First American Corp.                         144,762        129,000
    First Interstate Bancorp.                    100,216        108,200
    Fluor Corp.                                  139,367        125,063
    Ford Motor Co.                                76,747         69,688
    General Electric Co.                         158,481        188,700
    Healthtrust, Inc. The Hospital Co.           129,906        184,150
</TABLE>








<PAGE>    19
<TABLE>
                                                            Schedule A

             Thrift Plan Plus For Employees of Media General, Inc.
                                    Item 27a
          Schedule of Assets Held for Investment Purposes (continued)

                               December 31, 1994


<CAPTION>
Name and Title                                  Cost        Market Value
- ------------------------------------------------------------------------

<S>                                           <C>            <C>
  NationsBank Investment Management Division Fund (continued):
    Hewlett-Packard Co.                       $   70,904     $   99,875
    Home Depot, Inc.                             134,114        165,646
    IBP                                          140,721        124,025
    Ingersoll-Rand Co.                           120,049        113,400
    Mallinckrodt Group, Inc.                     146,240        128,463
    Maytag Corp.                                 157,915        130,500
    McDonald's Corp.                              78,845        108,225
    Mobil Corp.                                  136,917        160,075
    Omnicom Group, Inc.                          131,853        134,550
    Premark International, Inc.                  131,088        201,375
    Proctor & Gamble Co.                         165,109        179,800
    Royce Value Trust, Inc.                            0            154
    Safeway, Inc.                                 78,497         98,812
    Scott Paper Co.                              140,152        152,075
    Silicon Graphics, Inc.                        91,395        127,740
    Sprint Corp.                                 146,392        116,025
    Sun Trust Banks, Inc.                         62,117         66,850
    Telephone and Data Systems, Inc.              69,424         78,413
    Textron, Inc.                                 97,844        115,863
    Trinity Industries, Inc.                      83,883         66,150
    U.S. Bioscience, Inc.                             38             14
    Walt Disney Company                           79,480         92,000
    Wellman, Inc.                                135,779        136,498
    Williams Company, Inc.                       139,396        115,575
    Xerox Corp.                                  118,311        118,800
    3 Com Corp.                                   53,051        134,061
                                              -------------------------
                                              $5,850,645     $6,308,076
                                              =========================

Burlington Northern Inc., Serial A
  Convertible Preferred Stock                 $   53,763     $   47,925
                                              =========================

Total NationsBank Investment Management
  Division Fund                               $5,904,408     $6,356,001
                                              =========================
</TABLE>





<PAGE>    20
<TABLE>
                                                            Schedule A

             Thrift Plan Plus For Employees of Media General, Inc.
                                    Item 27a
          Schedule of Assets Held for Investment Purposes (continued)

                               December 31, 1994

<CAPTION>

Name and Title                                  Cost        Market Value
- ------------------------------------------------------------------------

<S>                                          <C>            <C>
Media General Stock Fund:
  Northern Trust Company Short-Term
    Investment Fund                          $   782,969    $   782,969
                                             ==========================

  Media General, Inc., Class A Common Stock  $58,935,203    $81,569,499
                                             ==========================

Loan Fund:
  Northern Trust Company Short-Term
    Investment Fund                          $   232,961    $   232,961
                                             ==========================

  Loans to participants                      $ 6,805,636    $ 6,805,636
                                             ==========================
</TABLE>




























<PAGE>    21
<TABLE>
                                                                                                                   Schedule B

                                       Thrift Plan Plus For Employees of Media General, Inc.
                                                              Item 27d
                                               Schedule of Reportable 5% Transactions
                                                    Year ended December 31, 1994

<CAPTION>
                                                      Average                                    Current 
                                                    Purchase or   Transaction       Cost of      Value of   Net Gain or
    Description of Asset                            Sale Price      Expense          Asset         Asset       (Loss)  
- -----------------------------------------------------------------------------------------------------------------------
                                                        ($)           ($)             ($)           ($)          ($)   
<S>                                                     <C>           <C>        <C>           <C>               <C>
Transactions by issue:

COLTV Short-Term Investment Fund
  22,770,259 increases on 186 days                                               22,770,259    22,770,259              
  22,119,629 decreases on 253 days                                               22,119,629    22,119,629             -
                                                                                           ----------------------------
                                                                                               44,889,888             -
                                                                                           ============================

COLTV Short-Term Investment Fund
  3,115,811 increases on 53 days                                                  3,115,811     3,115,811              
  2,896,932 decreases on 17 days                                                  2,896,932     2,896,932             -
                                                                                           ----------------------------
                                                                                                6,012,743             -
                                                                                           ============================

Media General Participant Loan Asset
  4,623,862 CV bought in 62 transactions                                          4,623,862     4,623,862             -
  2,049,166 CV sold in 107 transactions                                           2,049,166     2,049,166             -
                                                                                           ----------------------------
                                                                                                6,673,028             -
                                                                                           ============================
</TABLE>





















<PAGE>    22



                                   SIGNATURES

          The Plan.  Pursuant to the requirements of the Securities Exchange Act
of 1934, the Committee of the Thrift Plan Plus for Employees of Media General,
Inc., has duly caused this Annual Report to be signed on its behalf by the
undersigned hereunto duly authorized.


                              THRIFT PLAN PLUS FOR EMPLOYEES OF
                                     MEDIA GENERAL, INC.



                              By:  /s/ D. Page Cooper            
                                   ------------------------------
                                   D. Page Cooper
                                   Secretary of the Committee

Date:  June 27, 1995





































<PAGE>    23

                                 EXHIBIT INDEX

                                       TO
                                 FORM 11-K FOR
                              The Thrift Plan Plus
                      For Employees of Media General, Inc.


          Exhibit Number                     Description of Exhibit

               23.1                          Consent of Ernst & Young LLP,
                                             independent auditors, dated
                                             June 26, 1995













































<PAGE>    24

                                                  Exhibit 23.1






                        Consent of Independent Auditors



The Board of Directors and Stockholders
Media General, Inc.

We consent to the incorporation by reference in the Registration Statement (Form
S-8 No. 33-29478) pertaining to the Thrift Plan Plus for Employees of Media
General, Inc., of our report dated May 23, 1995, with respect to the financial
statements and schedules of the Thrift Plan Plus for Employees of Media General,
Inc., included in this Annual Report (Form 11-K) for year ended December 31,
1994.





                                        ERNST & YOUNG LLP




Richmond, Virginia
June 26, 1995





























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