MEDIA GENERAL INC
10-K405, 1996-03-28
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>    1

                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D. C. 20549
                                   FORM 10-K

[X]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE
     ACT OF 1934 [fee required]

                  For the fiscal year ended December 31, 1995

                                       OR

[ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES
     EXCHANGE ACT OF 1934 [no fee required]

                    For the transition period ___________ to _________

                           Commission File No. 1-6383

                              MEDIA GENERAL, INC.
           __________________________________________________________
             (Exact name of registrant as specified in its charter)

   Commonwealth of Virginia                                   54-0850433
(State or other jurisdiction of                            (I.R.S. Employer
incorporation or organization)                           Identification No.)

333 East Grace Street, Richmond, Virginia                       23219
(Address of principal executive offices)                      (Zip Code)

Registrant's telephone number, including area code          (804) 649-6000

Securities registered pursuant to Section 12(b) of the Act:

           Class A Common Stock                        American Stock Exchange
             (Title of class)                            (Name of exchange on
                                                           which registered)   

Securities registered pursuant to Section 12 (g) of the Act:     None

     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.    Yes      X          No         
                                                  __________        ________

     Indicate by check mark if disclosure of delinquent filers pursuant to Item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K.  [X]

     The aggregate market value of voting stock held by nonaffiliates of the
registrant was $846,075,788 as of March 3, 1996.

     The number of shares of Class A Common Stock outstanding on March 3, 1996,
was 25,891,885.  The number of shares of Class B Common Stock outstanding on
March 3, 1996, was 556,574.
<PAGE>    2

     Part I, Part II and Part IV incorporate information by reference from the
Annual Report to Stockholders for the year ended December 31, 1995.  Part III
incorporates information by reference from the proxy statement for the Annual
Meeting of Stockholders to be held on May 17, 1996.

                                     Part I

Item 1.   Business

                                    General

     Media General, Inc., is an independent, publicly owned communications
company with interests in metropolitan newspapers, broadcast television, cable
television, newsprint production and diversified information services located
primarily in the Southeast United States.  The Company employs approximately
7,500 people on a full or part-time basis.  The Company's businesses are
somewhat seasonal; the second and fourth quarters are typically stronger than
the first and third quarters.

     On October 26, 1995, the Company acquired for approximately $232 million
the assets of several Virginia newspapers (Virginia Newspapers, Inc., "VNI")
from Worrell Enterprises, Inc., and its affiliates.  Daily and Sunday newspaper
properties acquired included The News & Advance in Lynchburg (circulation -
39,000 daily, 43,500 Sunday), The Daily Progress in Charlottesville (circulation
- - 32,000 daily, 33,700 Sunday), the Culpeper Star-Exponent in Culpeper
(circulation - 7,000 daily and Sunday) and the Suffolk News-Herald in Suffolk
(circulation - 4,200 daily and Sunday).  In addition, the acquisition included a
number of weekly and other publications, located in Culpeper, Greene, Madison,
Orange and Tazewell Counties, Virginia.  VNI's results of operations have been
included in the Company's consolidated results of operations since the date of
acquisition.

                               Industry Segments

     The Company is engaged in four significant industry segments.  For
financial information related to these segments see pages 33 and 34 of the 1995
Annual Report to Stockholders, which are incorporated herein by reference.
Additional information related to each of the Company's significant industry
segments is included below.

Newspaper Publishing Business

     Wholly owned newspaper operations include daily and Sunday newspapers in
Tampa, Florida; Winston-Salem, North Carolina; and Richmond, Lynchburg,
Charlottesville, Culpeper and Suffolk, Virginia.  Daily and Sunday newspapers
include the Richmond Times-Dispatch, The Tampa Tribune, the Winston-Salem
Journal, The News & Advance (Lynchburg), The Daily Progress (Charlottesville),
the Culpeper Star-Exponent, and the Suffolk News-Herald.  In addition, beginning
April 1, 1996, Hernando Today in Brooksville, Florida, will be published every
day except Sunday, when subscribers will be offered the Sunday edition of The
Tampa Tribune.  The Company also owns weekly newspapers and other publications
in Virginia and in West Central Florida.

     All of the Company's newspapers compete for circulation and advertising
with other newspapers published nationally and in nearby cities and towns and
for advertising with magazines, radio, television and other promotional media.
All of the newspapers compete for circulation principally on the basis of
performance, service and price.
<PAGE>    3

     In 1994, the Company launched its entry into electronic publishing with The
Tampa Tribune's introduction of Tampa Bay Online (TBO).  In conjunction with
Prodigy Services, and with Doppler radar weather pictures and news support from
the Company's WFLA-TV station, TBO, now available on the Internet's World Wide
Web, is the first interactive, local news and entertainment service in the Tampa
Bay area.  In 1995, the Company's Richmond Times-Dispatch, again in partnership
with Prodigy Services, using the news and weather resources of independently
owned WWBT-TV, Channel 12, in Richmond, introduced a

                                        1

similar service named Gateway Virginia which provides Virginia news coverage to
users of the World Wide Web.

     The primary raw material used by the Company in its newspaper operations is
newsprint, which is purchased from various Canadian and United States sources,
including Garden State Paper Company, Inc., a wholly owned subsidiary of the
Company, and Southeast Paper Manufacturing Co., in which the Company owns a one-
third equity interest.  The newspaper operations of the Company consumed
approximately 121,000 tons of newsprint in 1995.  Management of the Company
believes that newsprint inventory and sources of supply under existing
arrangements will be adequate in 1996.

     On September 28, 1994, the Company acquired 40% of the common stock of
Denver Newspapers, Inc., (DNI), the parent company of The Denver Post, a Denver,
Colorado, daily newspaper company, through the exercise for $40,000 of a warrant
held since 1987.  Beginning with the fourth quarter of 1994, the Company began
recognizing in its earnings 40% of DNI's net income applicable to common
stockholders.

     On May 20, 1994, the Company sold its 40% common equity interest (held
since 1985) in Garden State Newspapers, Inc. (GSN), a domestic daily and weekly
newspaper company, along with its GSN Series A and Series C Preferred Stock, for
$63 million in cash.  Additionally, in exchange for the GSN Series B Preferred
Stock previously owned by the Company, the Company received 1,200 shares of
$25,000 par, 9% Cumulative Preferred Stock of DNI (previously owned by GSN),
which included accumulated and unpaid dividends of approximately $17.4 million.
The preferred stock was valued at $34 million, net of an unamortized discount of
$27.3 million, based on an imputed discount rate of 12% and a redemption date of
June 30, 1999.  The sale of GSN resulted in a gain of $91.5 million ($83.3
million after-tax; $3.17 per share).

















<PAGE>    4

     The following table presents certain circulation and advertising data for
the Company's three largest, wholly owned daily newspaper companies:

(Dollar amounts in thousands)

             Richmond                         1995         1994         1993
      ----------------------                  ----         ----         ----
      Average Circulation
          Daily                              211,725      212,189      212,805
          Sunday                             256,147      254,971      253,537
      Inches
          ROP full run                     1,506,981    1,550,668    1,525,377
          ROP part run                       190,127      197,362      202,610
      Revenue
          Retail Advertising              $   42,976   $   41,832   $   41,566
          Classified Advertising              35,471       32,221       29,967
          Circulation                         29,140       27,230       26,038

              Tampa                           1995         1994         1993
      ----------------------                  ----         ----         ----
      Average Circulation
          Daily                              261,706      265,616      269,496
          Sunday                             359,780      361,147      364,864
      Inches
          ROP full run                     1,669,168    1,755,501    1,578,238
          ROP part run                     2,736,471    3,813,876    4,500,283
      Revenue
          Retail Advertising              $   61,923   $   61,281   $   60,632
          Classified Advertising              58,718       52,401       45,205
          Circulation                         25,513       24,184       23,436


                                        2

          Winston-Salem                       1995         1994         1993
      ----------------------                  ----         ----         ----
      Average Circulation
          Daily                               91,002       90,275       91,513
          Sunday                             103,301      102,975      105,380
      Inches
          ROP full run                     1,531,333    1,538,568    1,508,854
          ROP part run                        70,596       88,159      131,099
      Revenue
          Retail Advertising              $   18,172   $   17,775   $   17,446
          Classified Advertising              13,522       12,266       10,527
          Circulation                          7,787        7,495        7,562


Broadcast Television Business

     The Broadcast Television Division operates three network-affiliated
television stations in the Southeastern Sun Belt:  Tampa and Jacksonville,
Florida, and Charleston, South Carolina.





<PAGE>    5

     The television broadcasting and cable television operations of the Company
are subject to the jurisdiction of the Federal Communications Commission (FCC)
pursuant to the Communications Act of 1934, as amended (the Act).  The Act
provides, among other things, that television broadcasts may be made only by
persons licensed by the FCC.  The Company's television stations operate under
such licenses.  The Act authorizes the FCC to grant or modify licenses on a
determination that the "public convenience, interest, or necessity" will be
served thereby, and to revoke licenses for violations of the Act, the terms of
the license, or for certain other reasons.  Licenses may also be revoked by
court order or by the FCC if a licensee is found guilty of violations of certain
provisions of the antitrust laws.

     The maximum term for which the FCC may grant a broadcasting license for a
television station was increased from five to eight years by the
Telecommunications Act of 1996 (the "1996 Act"), and renewals for periods of not
more than eight years may be made by the FCC upon considerations similar to
those that govern the granting of original licenses.  The license of WCBD-TV in
Charleston was most recently renewed in November 1991, and will expire on
December 1, 1996.  The licenses of WFLA-TV in Tampa and WJKS-TV in Jacksonville
were most recently renewed in January 1992, and will expire on February 1, 1997.

     The primary source of revenues for WFLA-TV (NBC), WJKS-TV (ABC) and WCBD-TV
(ABC) is the sale of time to national and local advertisers.  Since each of the
stations is network affiliated, additional revenue is derived from the network
programming carried by each.  The WFLA-TV network contract expires in January
2005.  In mid-February 1996, the Company was advised that ABC would transfer its
network affiliation in Jacksonville and Charleston to another broadcast
television operator during the second half of the year.  The Charleston station
will pursue affiliation with another network.  The Company is exploring several
options for its Jacksonville station.  The Company's future results of
operations are not expected to be materially affected by these events.

     The Company's television stations are in competition for audience and
advertising revenues with other television and radio stations and cable
television systems as well as magazines, newspapers and other promotional media.
A number of cable television systems which operate generally on a subscriber
payment basis are in business in the Company's broadcasting markets and compete
for audience by importing out-of-market television signals and by presenting
cable network and other program services.  The television stations compete for
audience on the basis of program content and quality of reception, and for
advertising revenues on the basis of price, share of market and performance.

                                        3


     FCC rules prohibit further acquisitions which would result in the common
ownership of a daily newspaper and a television station in the same market.  The
rules do not apply retroactively to require divestiture of station WFLA-TV which
is under common ownership with the Company's Tampa newspaper.









<PAGE>    6

     The following table sets forth certain information with respect to each of
the Company's television stations:
                                                    1995     1994     1993
                                                    ----     ----     ----
      WFLA (NBC) - Tampa, FL (a)
      --------------------------
          Market Rank                                 15       15       15
          Audience % Share*                           17       17       18
          Station Rank*                                1        2        2

      WJKS (ABC) - Jacksonville, FL (a)
      ---------------------------------
          Market Rank                                 55       55       54
          Audience % Share*                           11       12       12
          Station Rank*                                3        3        3

      WCBD (ABC) - Charleston, SC (a)
      -------------------------------
          Market Rank                                108      105      105
          Audience % Share*                           17       18       22
          Station Rank*                                3        3        2

      (a) Source:  November Nielson Rating Books
      *   Sign-On To Sign-Off.

Cable Television Business

     The Cable Television Division includes two cable networks in Northern
Virginia, Media General Cable of Fairfax County, Inc., and Media General Cable
of Fredericksburg, Inc., and a cable advertising agency, Mega Advertising, Inc.
The Fairfax County system has a 120 channel capacity, with two-way dual cable
passing approximately 320,000 homes.  The Fredericksburg system has a 60 channel
capacity and passes approximately 20,000 homes.

     The Company has cable television franchises to operate its existing systems
in portions of Fairfax County, Virginia, and adjoining cities and towns and in
Fredericksburg, Virginia, and portions of Spotsylvania and Stafford Counties,
Virginia.  These jurisdictions have enacted extensive regulations governing
cable television systems within their borders.  In anticipation of a series of
expiration dates commencing in September 1997, the Company has given notices to
commence renewal proceedings for its Fairfax County and adjoining franchises.
Renewal proceedings have also commenced in the Company's Spotsylvania and
Stafford County franchises.  At December 31, 1995, the Company's cable
television systems served approximately 237,000 subscribers.

     The Company's cable television systems have substantially the same
competition as its television stations.  The cable television systems compete
for audience on the basis of program content and quality of reception and for
advertising revenues on the basis of price, share of market and performance.









<PAGE>    7

     The FCC has jurisdiction over and has adopted a regulatory program
concerning the cable television industry.  The FCC's regulations govern cable
television engineering standards, registration and reporting obligations and
other matters.  In 1992, Congress passed, effective December 4, 1992, the Cable
Television Consumer Protection and Competition Act of 1992 (1992 Cable Act).  It
contains a number of provisions affecting and potentially affecting the Company,
including service, programming and equipment mandates and other limitations
which impact the Company's costs and business.  Additionally, the 1992 Cable Act
established rate regulation for the cable services (other

                                        4

than premium and pay-per-view services) which the Company offers to subscribers.
Ratemaking authority is divided between local franchisors and the FCC, and some
of the Company's rates are under review by franchisors and under review by or on
appeal to the FCC.  While the Company believes that its rates have been
established in compliance with the applicable FCC regulations and the 1992 Cable
Act, it is possible that rate refunds and/or rate adjustments may be ordered.
The 1996 Act eliminates rate regulation of the cable programming services tier
for the Company's cable operations after March 31, 1999.

     The 1996 Act removes previously applicable restrictions that prevented most
local telephone companies from providing cable services within the areas in
which they provided telephone services.  This will almost certainly lead to
increased competition by competitive providers of video services within the area
served by the Company's cable systems.  Increases in competition from so-called
"wireless cable" and direct broadcast satellite providers of video programming
to the home is also highly likely.  Reference is made to page 43 of the 1995
Annual Report to Stockholders, which is incorporated herein by reference, for
information regarding cable competition and strategic planning alternatives
being considered by the Company.

     The information contained in the preceding discussion is not intended to be
a complete summary of all the provisions of the Act, the 1992 Cable Act, the
1996 Act or of the rules and regulations of the FCC thereunder or of other
pending regulatory proposals.  It is impossible to predict with certainty the
extent of any future impact on the Company's cable systems of some or all of
these requirements and regulatory and competitive developments.

     The following table sets forth certain information with respect to the
Company's largest cable operation:


Media General Cable of Fairfax
- ------------------------------
                                              1995         1994         1993
                                              ----         ----         ----
      Subscribers                            221,784      214,259      206,228
      Penetration                              69.2%        68.8%        67.6%
      Monthly revenue per home passed         $31.82       $28.65       $30.39
      Monthly average revenue
          per subscriber                      $46.25       $42.50       $45.15






<PAGE>    8

Newsprint Paper Manufacturing Business

     Media General's newsprint operations consist of the Garden State Paper
Company, a wholly owned newsprint mill in Garfield, New Jersey, with an annual
capacity of 235,000 short tons, and a one-third interest in Southeast Paper
Manufacturing Co. (SEPCO) in Dublin, Georgia, with an annual capacity of 485,000
short tons.  Both facilities use Media General's proprietary de-inking
technology to produce 100 percent recycled, high quality newsprint from
recovered old newspapers (ONP).  Media General's share of their combined total
capacity is approximately 400,000 short tons, making Media General the nation's
leading producer of 100 percent recycled newsprint.  The Company also earns
licensing fees pursuant to a contract with SEPCO, in addition to its share of
operating results.

     Garden State owns certain United States patent rights and also has obtained
patents in various foreign countries.  Although these have been of value, their
loss would not materially affect the conduct of its business as the Company has
developed substantial proprietary knowledge related to its manufacturing process
which enhances its competitive position.

     Garden State competes with approximately twenty Canadian and American
companies in selling newsprint, its sole product, to newspaper publishers.
Distribution from the

                                        5

Garden State mill is primarily by truck transportation.  Competition is based
principally on price, quality of product and service, although the percentage of
recovered fiber contained in manufactured newsprint is becoming increasingly
important to newspaper publishers to meet various existing and proposed state
and federal standards.

     In recent years, environmentally driven legislation has encouraged the use
of recycled paper.  With demand pushing against the practical limits of
recovery, ONP costs accelerated during much of 1995, but began to decline to
more favorable levels by year-end.  Media General's strategically located and
cost-effective newsprint facilities have helped assure the Company of adequate
supplies of ONP.

     Historically a cyclical industry, the newsprint business peaked in 1988,
declining over the next four years as U.S. newsprint consumption slipped and
demand fell.  In late 1992, a threatened Canadian newsprint strike resulted in a
short period of somewhat improved newsprint prices which lasted until mid-1993,
when supply again exceeded demand.  Demand picked up again in 1994 producing
higher selling prices as most mills reached 96-97 percent of operating capacity.
The trend upward continued through 1995, enabling Media General's newsprint
operations to implement four price increases during the year.

     The Company owned a 49% interest in a Mexican newsprint mill near San Luis
Potosi, Mexico, from which the Company received option fees based on production
through October 15, 1994.  In February 1995, the Company sold its interest which
resulted in a gain of $3.6 million.






<PAGE>    9

Item 2.   Properties

     The headquarters of Media General, Inc., and its Richmond Newspapers, Inc.,
subsidiary are located in downtown Richmond, Virginia, in five adjacent
buildings.  The Richmond newspapers are printed at a production and distribution
facility located on an 86 acre site in Hanover County, Virginia, near Richmond.
The Tampa, Florida, newspapers are located in a single unit production plant and
office building located on a six acre tract in that city.  The Winston-Salem
newspapers are headquartered in one building in downtown Winston-Salem.  Its
newspapers are printed at a production and distribution facility, located on a
nearby 12 acre site, which was completed and placed in service in the latter
half of 1994.  The Lynchburg newspapers are printed at a production and
distribution facility, which also contains VNI's headquarters, on a six acre
tract in that city.  The Charlottesville newspapers are printed at a production
and distribution facility, located on a four acre site in that city.  All of the
foregoing properties are Company-owned.

     Television facilities for WFLA-TV Tampa, Florida, WJKS-TV Jacksonville,
Florida, and WCBD-TV Charleston, South Carolina, are located on land owned by
the Company in and around these respective cities.

     Media General Cable of Fairfax County, Inc., a subsidiary of the Company,
has its headquarters located in one building owned by the Company in Chantilly,
Virginia, and two signal retransmission centers located in Fairfax County,
Virginia, one on property owned by the Company and adjacent to its production
studio and one on leased property.  In addition, Fairfax Cable leases an
operations center for its service maintenance fleet in Springfield, Virginia.
The cable system includes a home subscriber network and a separate institutional
network.

     Newsprint production facilities of Garden State consist of a Company-owned
mill in Garfield, New Jersey, housing two paper-making machines adjacent to a
Company-owned power plant which supplies it with steam and electric power.
Garden State leases adequate storage facilities for waste paper in the general
vicinity of the newsprint mill.

                                        6


     The Company considers all of its properties, together with the related
machinery and equipment contained therein, to be well-maintained, in good
operating condition, and adequate for its present and foreseeable future needs.

Item 3.   Legal Proceedings

     Certain of the Company's subsidiaries have been identified as potentially
responsible parties (PRPs), along with many other businesses unrelated to the
Company, in connection with alleged soil and/or groundwater contamination at a
former commercial waste disposal site, a former industrial drum recycling
location and a former solvent reclamation location.  With respect to these
matters, the involved subsidiaries have contributed, or may in the future be
asked to contribute, to the costs of site assessment and cleanup.  In addition,
one of the Company's subsidiaries is currently involved in an environmental
remediation project at a facility currently owned.  While the ultimate costs of
the foregoing matters are not presently determinable, based on information
currently available, management believes such costs will not be material to the
Company's financial position or results of operations.

<PAGE>    10

Item 4.   Submission of Matters to a Vote of Security Holders

     No matters were submitted to a vote of security holders during the fourth
quarter of 1995.
<TABLE>

Executive Officers of the Registrant
<CAPTION>

Name                    Age    Position and Office                  Year First Took Office*

<S>                     <C>    <C>                                            <C>

D. Tennant Bryan         89    Chairman of the Executive Committee            1930

J. Stewart Bryan III     57    Chairman, President,
                               Chief Executive Officer                        1990

Marshall N. Morton       50    Senior Vice President,
                               Chief Financial Officer                        1989

H. Graham Woodlief, Jr.  51    Vice President                                 1989

Stephen Y. Dickinson     50    Controller                                     1989

George L. Mahoney        43    General Counsel, Secretary                     1993

Stephen R. Zacharias     46    Treasurer                                      1989

- -----------------
</TABLE>

     * The year indicated is the year in which the officer first assumed an
office with the Company or with Richmond Newspapers, Inc., the predecessor of
the Company, involving essentially the same duties and responsibilities as the
office presently held, regardless of its formal titles at that time.  Mr.
Dickinson assumed executive officer responsibilities as of May 1994.  Mr.
Mahoney previously served as Assistant General Counsel of Dow Jones & Company,
Inc., for more than five years.  Mr. Zacharias assumed executive officer
responsibilities as of December 1993.

     Officers of the Company are elected at the Annual Meeting of the Board of
Directors to serve, unless sooner removed, until the next Annual Meeting of the
Board of Directors and/or until their successors are duly elected and qualified.

                                        7


                                    PART II

Item 5.   Market for Registrant's Common Equity and Related Stockholder Matters

     Reference is made to page 51 of the 1995 Annual Report to Stockholders,
which is incorporated herein by reference, for information required by this
item.



<PAGE>    11

Item 6.   Selected Financial Data

     Reference is made to Note 5 on pages 33 and 34, and to pages 52 and 53 of
the 1995 Annual Report to Stockholders, which are incorporated herein by
reference, for information required by this item.

Item 7.   Management's Discussion and Analysis of Financial Condition and
          Results of Operations

     Reference is made to pages 42 through 50 of the 1995 Annual Report to
Stockholders, which are incorporated herein by reference, for information
required by this item.

Item 8.   Financial Statements and Supplementary Data

     Consolidated financial statements of the Company as of December 31, 1995,
and December 25, 1994, and for the fiscal years ended December 31, 1995,
December 25, 1994, and December 26, 1993, and the report of independent auditors
thereon, as well as the Company's unaudited quarterly financial data for the
fiscal years ended December 31, 1995, and December 25, 1994, are incorporated
herein by reference from the 1995 Annual Report to Stockholders pages 25 through
41 and page 51.

Item 9.   Changes in and Disagreements with Accountants on Accounting and
          Financial Disclosure

     None

                                    PART III

Item 10.  Directors and Executive Officers of the Registrant

     Incorporated herein by reference from the Company's definitive proxy
statement for the Annual Meeting of Stockholders on May 17, 1996, except as to
certain information regarding executive officers included in Part I.

Item 11.  Executive Compensation

     Incorporated herein by reference from the Company's definitive proxy
statement for the Annual Meeting of Stockholders on May 17, 1996.

Item 12.  Security Ownership of Certain Beneficial Owners and Management

     Incorporated herein by reference from the Company's definitive proxy
statement for the Annual Meeting of Stockholders on May 17, 1996.

Item 13.  Certain Relationships and Related Transactions

     Incorporated herein by reference from the Company's definitive proxy
statement for the Annual Meeting of Stockholders on May 17, 1996.

                                        8






<PAGE>    12

                                    PART IV

Item 14.  Exhibits, Financial Statement Schedules and Reports on Form 8-K
  (a)     1. and 2.  The financial statements and schedule listed in the
     accompanying index to financial statements and financial statement
     schedules are filed as part of this annual report.
     3.   Exhibits
     The exhibits listed in the accompanying index to exhibits are filed as part
     of this annual report.

  (b)     Reports on Form 8-K

     On November 7, 1995, the Company filed a Form 8-K to report the October 26,
     1995, acquisition by Virginia Newspapers, Inc., a newly formed, wholly
     owned subsidiary of Media General, Inc., of several Virginia newspapers
     from Worrell Enterprises, Inc., and its affiliates.  On January 4, 1996,
     the Company filed a Form 8-K/A which contained financial statements and pro
     forma information omitted (in reliance upon Item 7(a)(4) and 7(b)(2) of
     Form 8-K) from the Form 8-K filed on November 7, 1995.

Index to Financial Statements and Financial Statement Schedules - Item 14(a)

                                                                       Annual
                                                                       Report
                                                             Form        to
                                                             10-K   Stockholders
                                                             ----   ------------


               Media General, Inc.
                 (Registrant)


Report of independent auditors                                10        41
Consolidated statements of operations for the
   fiscal years ended December 31, 1995,
   December 25, 1994, and December 26, 1993                             25
Consolidated balance sheets at December 31, 1995,
    and December 25, 1994                                               26-27
Consolidated statements of stockholders' equity
   for the fiscal years ended December 31, 1995,
   December 25, 1994, and December 26, 1993                             28
Consolidated statements of cash flows for the
   fiscal years ended December 31, 1995,
   December 25, 1994, and December 26, 1993                             29
Notes to consolidated financial statements                              30-40
Schedule:
    II  -  Valuation and qualifying accounts and reserves     11

Schedules other than Schedule II, listed above, are omitted since they are not
required or are not applicable, or the required information is shown in the
financial statements or notes thereto.






<PAGE>    13

The consolidated financial statements of Media General, Inc., listed in the
above index which are included in the Annual Report to Stockholders of Media
General, Inc., for the fiscal year ended December 31, 1995, are incorporated
herein by reference.  With the exception of the pages listed in the above index
and the information incorporated by reference included in Parts I, II and IV,
the 1995 Annual Report to Stockholders is not deemed filed as part of this
report.

                                        9


                        CONSENT OF INDEPENDENT AUDITORS



The Board of Directors and Stockholders
Media General, Inc.

     We consent to the incorporation by reference in this Annual Report (Form
10-K) of Media General, Inc., of our report dated January 26, 1996, included in
the 1995 Annual Report to Stockholders of Media General, Inc.

     Our audits also included the financial statement schedule of Media General,
Inc., listed in Item 14(a).  This schedule is the responsibility of the
Company's management.  Our responsibility is to express an opinion based on our
audits.  In our opinion, the financial statement schedule referred to above,
when considered in relation to the basic financial statements taken as a whole,
presents fairly in all material respects the information set forth therein.

     We also consent to the incorporation by reference in (a) the Registration
Statement (Form S-8 No. 2-56905) pertaining to the 1971 Unqualified Stock Option
Plan and the 1976 Qualified and Non-Qualified Stock Option Plans of Media
General, Inc.; (b) the Registration Statement (Form S-8 No. 33-29478) pertaining
to the Media General, Inc., Employees Thrift Plan; (c) the Registration
Statement (Form S-8 No. 33-23698) pertaining to the 1987 Non-Qualified Stock
Option Plan of Media General, Inc.; (d) the Registration Statement (Form S-3 No.
33-26853) pertaining to the Media General, Inc.,  Automatic Dividend
Reinvestment and Stock Purchase Plan and (e) the Registration Statement (Form S-
8 No. 33-52472) pertaining to the 1987 Non-Qualified Stock Option Plan of Media
General, Inc., amended and restated May 17, 1991, and in the Prospectus related
to each, of our report dated January 26, 1996, with respect to the consolidated
financial statements of Media General, Inc., incorporated herein by reference,
and our report included in the preceding paragraph with respect to the financial
statement schedule of Media General, Inc., included in this Annual Report (Form
10-K) of Media General, Inc., for the fiscal year ended December 31, 1995.





                                                            ERNST & YOUNG LLP

Richmond, Virginia
March 25, 1996

                                        10


<PAGE>    14
<TABLE>

                                               Media General, Inc., and Subsidiaries
                                    Schedule II - Valuation and Qualifying Accounts and Reserves
                           Fiscal Years Ended December 31, 1995, December 25, 1994, and December 26, 1993
<CAPTION>

                                                        Additions
                                                       (reductions)
                                      Balance at         charged                                           Balance
                                      beginning       (credited) to     Deductions-                         at end
                                      of period        expense-net          net          Transfers        of period
                                                                                                                     
                                     ------------      ------------     ------------    ------------     ------------
 <S>                                 <C>               <C>              <C>             <C>              <C>

1995
 Allowance for doubtful
    accounts.......................  $  3,360,172      $  4,224,695     $  3,343,663    $    288,756(a)  $  4,529,960
 Reserve for warranties............     3,441,835               ---          401,002             ---        3,040,833
                                     ------------      ------------     ------------    ------------     ------------
      Totals.......................  $  6,802,007      $  4,224,695     $  3,744,665    $    288,756     $  7,570,793
                                     ============      ============     ============    ============     ============

1994
 Allowance for doubtful
    accounts.......................  $  3,697,761      $  3,109,329     $  3,446,918    $        ---     $  3,360,172
 Reserve for warranties............     3,968,006               ---          526,171             ---        3,441,835
 Reserve for discontinuance
    of Broadcast Services..........       784,783               ---          259,347        (525,436)(b)          ---
                                     ------------      ------------     ------------    ------------     ------------
      Totals.......................  $  8,450,550      $  3,109,329     $  4,232,436    $   (525,436)    $  6,802,007
                                     ============      ============     ============    ============     ============

1993
 Allowance for doubtful
    accounts.......................  $  3,414,941      $  3,488,482     $  3,205,662    $        ---     $  3,697,761
 Allowance for discounts...........       316,746           437,720          754,466             ---              ---
 Allowance for note
    receivable.....................     5,140,000               ---              ---      (5,140,000)(b)          ---
                                     ------------      ------------     ------------    ------------     ------------
                                        8,871,687         3,926,202        3,960,128      (5,140,000)       3,697,761
                                     ------------      ------------     ------------    ------------     ------------

 Reserve for warranties............     4,345,163               ---          544,248         167,091        3,968,006
 Reserve for disposition of
    certain operations.............     1,730,948          (921,782)         809,166             ---              ---
 Reserve for discontinuance
    of Broadcast Services..........     1,166,999               ---          382,216             ---          784,783
                                     ------------      ------------     ------------    ------------     ------------
      Totals.......................  $ 16,114,797      $  3,004,420     $  5,695,758    $ (4,972,909)    $  8,450,550
                                     ============      ============     ============    ============     ============

 (a)  Amount associated with the acquisition of newspaper properties.
 (b)  Amount transferred to other liabilities and deferred credits.
 </TABLE>
                                                                 11


<PAGE>    15

Index to Exhibits

Exhibit
Number                                  Description

   2     Asset Purchase Agreement dated September 14, 1995, by and among Media
         General, Inc., and Worrell Enterprises, Inc., et al., incorporated by
         reference to Exhibit 2 of Form 8-K dated October 24, 1995.

   3(i)  The Amended and Restated Articles of Incorporation of Media General,
         Inc., incorporated by reference to Exhibit 3.1 of Form 10-K for the
         fiscal year ended December 31, 1989.

   3(ii) Bylaws of Media General, Inc., amended as of May 31, 1993, incorporated
         by reference to Exhibit 3(ii) of Form 10-K for the fiscal year ended
         December 26, 1993.

  10.1   The 1976 Non-Qualified Stock Option Plan, incorporated by reference to
         Exhibit 1.2 to Registration Statement 2-56905.

  10.2   Amendment to the 1976 Non-Qualified Stock Option Plan adopted July 29,
         1983, incorporated by reference to Exhibit 10.9 of Form 10-K for the
         fiscal year ended December 31, 1983.

  10.3   Amendment to the 1976 Non-Qualified Stock Option Plan adopted June 19,
         1992, incorporated by reference to Exhibit 10.10 of Form 10-K for the
         fiscal year ended December 27, 1992.

  10.4   Form of Option granted under the 1976 Non-Qualified Stock Option Plan,
         incorporated by reference to Exhibit 2.2 of Registration Statement 2-
         56905.

  10.5   Amendment to the 1976 Non-Qualified Stock Option Plan, dated December
         9, 1978, incorporated by reference to Exhibit 1 to Post-Effective
         Amendment No. 3 of Registration Statement 2-56905.

  10.6   Additional Form of Option to be granted under the 1976 Non-Qualified
         Stock Option Plan, incorporated by reference to Exhibit 2 to Post-
         Effective Amendment No. 3 Registration Statement 2-56905.

  10.7   Addendum dated January 1984, to Form of Option granted under the 1976
         Non-Qualified Stock Option Plan, incorporated by reference to Exhibit
         10.13 of Form  10-K for the fiscal year ended December 31, 1983.

  10.8   Addendum dated June 19, 1992, to Form of Option granted under the 1976
         Non-Qualified Stock Option Plan, incorporated by reference to Exhibit
         10.15 of Form 10-K for the fiscal year ended December 27, 1992.

  10.9   The 1987 Non-Qualified Stock Option Plan adopted May 15, 1987, and as
         amended on August 21, 1987, incorporated by reference to Exhibit 10.14
         of Form 10-K for the fiscal year ended December 31, 1987.

  10.10  The Media General, Inc., Amended and Restated Restricted Stock Plan,
         dated January 31, 1996.




<PAGE>    16

  10.11  Amendment to the 1987 Non-Qualified Stock Option Plan, adopted May 17,
         1991, incorporated by reference to Exhibit 10.2 of Form 10-Q for the
         quarter ended June 30, 1991.

  10.12  Amendment to the 1987 Non-Qualified Stock Option Plan adopted June 19,
         1992, incorporated by reference to Exhibit 10.19 of Form 10-K for the
         fiscal year ended December 27, 1992.

                                        12

  10.13  Addendum dated June 19, 1992, to Form of Option granted under the 1987
         Non-Qualified Stock Option Plan, incorporated by reference to Exhibit
         10.20 of Form 10-K for the fiscal year ended December 27, 1992.

  10.14  Media General, Inc., Executive Death Benefit Plan effective January 1,
         1991, incorporated by reference to Exhibit 10.17 of Form 10-K for the
         fiscal year ended December 29, 1991.

  10.15  Amendment to the Media General, Inc., Executive Death Benefit Plan
         dated July 24, 1991, incorporated by reference to Exhibit 10.18 of Form
         10-K for the fiscal year ended December 29, 1991.

  10.16  1984 Outside Directors Retirement Agreement, incorporated by reference
         to Exhibit 10.16 of Form 10-K for the fiscal year ended December 31,
         1984.

  10.17  Employment Agreement between Media General, Inc., and D. Tennant Bryan,
         dated January 1, 1973, incorporated by reference to Exhibit 10.9 of
         Form 8 dated August 3, 1981.

  10.18  Amendment dated September 24, 1981, to Employment Agreement between
         Media General, Inc., and D. Tennant Bryan dated January 1, 1973,
         incorporated by reference to Exhibit 10 of Form 10-Q for the quarter
         ended September 30, 1981.

  10.19  Shareholders Agreement, dated May 28, 1987, between Mary Tennant Bryan,
         Florence Bryan Wisner, J. Stewart Bryan III, and D. Tennant Bryan and
         J. Stewart Bryan III as Trustees under D. Tennant Bryan Media Trust,
         and Media General, Inc., incorporated by reference to Exhibit 10.50 of
         Form 10-K for the fiscal year ended December 31, 1987.

  10.20  Amended and Restated Redemption Agreement between Media General, Inc.,
         and D. Tennant Bryan, dated April 7, 1994, incorporated by reference to
         Exhibit 10.21 of Form 10-Q for the period ending March 27, 1994.

  10.21  Employment Contract between Media General, Inc., and Alan S. Donnahoe,
         dated January 1, 1977, incorporated by reference to Exhibit 10.15 of
         Form 8 dated August 3, 1981.

  10.22  Amendment, dated March 22, 1979, to Employment Contract between Media
         General, Inc., and Alan S. Donnahoe, dated January 1, 1977,
         incorporated by reference to Exhibit 10.16 of Form 8 dated August 3,
         1981.





<PAGE>    17

  10.23  Amendment, dated January 1, 1982, to Employment Contract between Media
         General, Inc., and Alan S. Donnahoe, dated January 1, 1977,
         incorporated by reference to Exhibit 10.23 of Form 10-K for the fiscal
         year ended December 31, 1981.

  10.24  Amendment, dated December 1, 1984, to Employment Contract between Media
         General, Inc., and Alan S. Donnahoe, dated January 1, 1977,
         incorporated by reference to Exhibit 10.22 of Form 10-K for the fiscal
         year ended December 31, 1984.

  10.25  Amendment, dated December 1, 1989, to Employment Contract between Media
         General, Inc., and Alan S. Donnahoe, dated January 1, 1977,
         incorporated by reference to Exhibit 10.25 of Form 10-K for the fiscal
         year ended December 31, 1989.

  10.26  Media General, Inc., Supplemental Thrift Plan, amended and restated as
         of November 17, 1994, incorporated by reference to Exhibit 10.27 of
         Form 10-K for the fiscal year ended December 25, 1994.

  10.27  Media General, Inc., Executive Supplemental Retirement Plan, amended
         and restated as of November 17, 1994, incorporated by reference to
         Exhibit 10.28 of Form 10-K for the fiscal year ended December 25, 1994.

                                        13

  10.28  Deferred Income Plan for Selected Key Executives of Media General,
         Inc., and form of Deferred Compensation Agreement thereunder dated as
         of December 1, 1984, incorporated by reference to Exhibit 10.29 of Form
         10-K for the fiscal year ended December 31, 1989.

  10.29  Media General, Inc., Management Performance Award Program, adopted
         November 16, 1990, and effective January 1, 1991, incorporated by
         reference to Exhibit 10.35 of Form 10-K for the fiscal year ended
         December 29, 1991.

  10.30  Media General, Inc., Deferred Compensation Plan, amended and restated
         as of November 17, 1994, incorporated by reference to Exhibit 10.32 of
         Form 10-K for the fiscal year ended December 25, 1994.

  10.31  Media General, Inc., ERISA Excess Benefits Plan, amended and restated
         as of November 17, 1994, incorporated by reference to Exhibit 10.33 of
         Form 10-K for the fiscal year ended December 25, 1994.

  10.32  Media General, Inc., Restricted Stock Plan for Non-Employee Directors,
         adopted as of May 19, 1995.

  10.33  Media General, Inc., 1995 Long-Term Incentive Plan, adopted as of May
         19, 1995.

  10.34  Amended and Restated Partnership Agreement, dated November 1, 1987, by
         and among Virginia Paper Manufacturing Corp., KR Newsprint Company,
         Inc., and CEI Newsprint, Inc., incorporated by reference to Exhibit
         10.31 of Form 10-K for the fiscal year ended December 31, 1987.





<PAGE>    18

  10.35  Amended and Restated License Agreement, dated November 1, 1987, by and
         among Media General, Inc., Garden State Paper Company, Inc., and
         Southeast Paper Manufacturing Co., incorporated by reference to Exhibit
         10.32 of Form 10-K for the fiscal year ended December 31, 1987.

  10.36  Amended and Restated Umbrella Agreement, dated November 1, 1987, by and
         among Media General, Inc., Knight-Ridder, Inc., and Cox Enterprises,
         Inc., incorporated by reference to Exhibit 10.34 of Form 10-K for the
         fiscal year ended December 31, 1987.

  10.37  Amended Newsprint Purchase Contract, dated November 1, 1987, by and
         among Southeast Paper Manufacturing Co., Media General, Inc., Knight-
         Ridder, Inc., and Cox Enterprises, Inc., incorporated by reference to
         Exhibit 10.35 of Form 10-K for the fiscal year ended December 31, 1987.

  10.38  Television affiliation agreement, dated February 10, 1995, between
         WFLA-TV and the NBC Television Network incorporated by reference to
         Exhibit 10.38 of Form  10-K for the fiscal year ended December 25,
         1994.

  10.39  Amendments, dated May 17, 1993, to television affiliations agreement,
         between WFLA-TV and National Broadcasting Company, Inc., dated March
         22, 1989, incorporated by reference to Exhibit 10.47 of Form 10-K for
         the fiscal year ended December 26, 1993.

  10.40  Franchise Agreements, dated September 30, 1982, between Media General,
         Inc., Media General Cable of Fairfax County, Inc., and Fairfax County,
         Virginia, as amended January 30, 1984, incorporated by reference to
         Exhibit 10.32 of Form 10-K for the fiscal year ended December 31, 1983.

  10.41  Agreement dated March 14, 1988, between Media General Cable of Fairfax
         County, Inc., and Warner Cable Communications of Reston, Inc.,
         partially assigning Franchise Agreements dated September 30, 1982,
         incorporated by reference to Exhibit 10.34 of Form 10-K for the fiscal
         year ended December 31, 1988.

                                        14

  10.42  Cable Television Franchise Ordinance of the Town of Herndon, Virginia,
         accepted January 24, 1984, by Media General, Inc., and Media General
         Cable of Fairfax County, Inc., incorporated by reference to Exhibit
         10.33 of Form 10-K for the fiscal year ended December 31, 1983.

  10.43  Franchise Agreement, dated June 14, 1983, between Media General, Inc.,
         Media General Cable of Fairfax County, Inc., and the City of Fairfax,
         Virginia, incorporated by reference to Exhibit 10.34 of Form 10-K for
         the fiscal year ended December 31, 1983.

  10.44  Franchise Agreement, dated April 9, 1983, between Media General Cable
         of Fairfax County, Inc., and the Town of Vienna, Virginia, incorporated
         by reference to Exhibit 10.35 of Form 10-K for the fiscal year ended
         December 31, 1983.

  10.45  Franchise Agreement, dated July 12, 1983, between Media General Cable
         of Fairfax County, Inc., Media General, Inc., and the City of Falls
         Church, Virginia, incorporated by reference to Exhibit 10.36 of Form
         10-K for the fiscal year ended December 31, 1983.

<PAGE>    19

  10.46  Second Amended and Restated Stock and Warrant Purchase and
         Shareholders' Agreement dated May 20, 1994, by and among Media General,
         Inc., Affiliated Newspapers Investments, Inc., and Denver Newspapers,
         Inc., incorporated by reference to Exhibit 2 of Form 8-K dated
         September 28, 1994.

  13     Media General, Inc., Annual Report to Stockholders for the fiscal year
         ended December 31, 1995.

  21     List of subsidiaries of the registrant.

  23     Consent of Ernst & Young LLP, independent auditors.

  27     Financial Data Schedule



         Note:  Exhibits 10.1-10.33 are management contracts or compensatory
         plans, contracts or arrangements.

                                        15



                                   SIGNATURES



     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.


                                  MEDIA GENERAL, INC.


Date:  March 28, 1996             
                                  /s/ J. Stewart Bryan III              
                                  ----------------------------------------------
                                  J. Stewart Bryan III, Chairman, President and
                                                        Chief Executive Officer

     Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.

     Signature                            Title                      Date

                                    
/s/ D. Tennant Bryan         
- -----------------------------       Chairman of the Executive     March 28, 1996
 D. Tennant Bryan                   Committee and Director

                                    
/s/ James S. Evans           
- -----------------------------       Vice Chairman and Director    March 28, 1996
 James S. Evans

<PAGE>    20

                                    
/s/ Marshall N. Morton       
- -----------------------------       Senior Vice President and     March 28, 1996
 Marshall N. Morton                 Chief Financial Officer

                                    
/s/ Stephen Y. Dickinson     
- -----------------------------       Controller                    March 28, 1996
 Stephen Y. Dickinson

                                    
/s/ Robert P. Black          
- -----------------------------       Director                      March 28, 1996
 Robert P. Black

                                    
                             
- -----------------------------       Director                      March 28, 1996
 Charles A. Davis

                                    
/s/ A. S. Donnahoe           
- -----------------------------       Director                      March 28, 1996
 A. S. Donnahoe

                                    
/s/ Robert V. Hatcher, Jr.   
- -----------------------------       Director                      March 28, 1996
 Robert V. Hatcher, Jr.

                                    
/s/ John G. Medlin, Jr.      
- -----------------------------       Director                      March 28, 1996
 John G. Medlin, Jr.

                                    
/s/ Henry L. Valentine, II   
- -----------------------------       Director                      March 28, 1996
 Henry L. Valentine, II

                                        16



















<PAGE>    1

                                                    Exhibit 10.10

                      MEDIA GENERAL, INC.

                     RESTRICTED STOCK PLAN

          Amended and Restated as of January 31, 1996

     1.   Purpose.  The purpose of this plan is to keep personnel

of experience and ability in the employ of the Company and its

subsidiaries and to compensate them for their contributions to

the growth and profits of the Company and its subsidiaries and

thereby induce them to continue to make such contributions in the

future.

     2.   Definitions.

          (a)  "Company" shall mean Media General, Inc.

          (b)  "Subsidiary" or "Subsidiaries" shall mean a

corporation or corporations of which the Company owns, directly

or indirectly, shares having a majority of the voting power for

the election of directors.

          (c)  "Board" shall mean the Board of Directors of the

Company.

          (d)  "Committee" shall mean the Compensation Committee

as appointed from time to time by the Board.

          (e)  "Plan" shall mean this Media General, Inc.,

Restricted Stock Plan.

          (f)  "Restricted Share" shall mean the shares of

Class A Common Stock of the Company reserved pursuant to Section

3 hereof and any such shares issued to a Recipient pursuant to

this Plan.

          (g)  "Recipient" shall mean an employee of the Company

or a Subsidiary to whom shares are allocated pursuant to this

Plan, or his designated beneficiary, surviving spouse, estate, or


legal representative, but for the purposes hereof, any

beneficiary, spouse, estate or legal representative shall be

considered as one person with the employee.

          (h)  "Disability" shall mean the Recipient's inability

to perform the services required by his position with the Company

by reason of any medically determinable, physical or mental

impairment which can be expected to result in death or to be of

long-continued and indefinite duration.

     3.   Restricted Share Reserve.  There shall be established a

Restricted Share Reserve to which shall be credited 400,000

shares of the Class A Common Stock of the Company.  In the event

that the shares of Class A Common Stock of the Company should, as

a result of a stock split or stock dividend or combination of

shares or any other change, or exchange for other securities, by

reclassification, reorganization, merger, consolidation,

recapitalization or otherwise, be increased or decreased or

changed into or exchanged for a different number or kind of

shares of stock or other securities of the Company or of another

corporation, the number of shares then remaining in the

Restricted Share Reserve shall be appropriately adjusted to

reflect such action.  If any such adjustment shall result in a

fractional share, such fraction shall be disregarded.  Upon the

allocation of shares hereunder, the Restricted Share Reserve

shall be reduced by the number of Restricted Shares so allocated,

and upon the forfeiture of Restricted Shares pursuant to Section

7 hereof, the Restricted Share Reserve shall be increased by such

number of Restricted Shares, and such Restricted Shares may again

be the subject of allocations hereunder.  All authorized and

unissued shares issued as Restricted Shares in accordance with



the Plan shall be fully paid and non-assessable shares and free

from pre-emptive rights.

     4.   Eligibility and Making of Allocations.  Any salaried

executive employee of the Company or any Subsidiary, having

substantial responsibility for the direction and management of

the Company or any Subsidiary, shall be eligible to receive an

allocation of Restricted Shares pursuant to the Plan.

     From the employees eligible to receive allocations pursuant

to the Plan, the Committee may from time to time select those

employees to whom Restricted Shares shall be allocated. In

selecting those employees to whom an allocation shall be made and

in determining the number of Restricted Shares subject thereto,

the Committee shall consider the position and responsibilities of

the eligible employees, the value of their services to the

Company and its Subsidiaries, and such other factors as the

Committee deems pertinent.  If the Committee elects to award

Restricted Shares to any employee, the date of such action shall

be the "date of allocation" for purposes of this Plan.

     The aggregate number of Restricted Shares which may be

allocated pursuant to this Plan shall not exceed the amount

available therefor in the Restricted Share Reserve.

     5.   Form of Allocations.  Each allocation shall specify the

number of Restricted Shares subject thereto, subject to the

provisions of Section 4 hereof.

     At the time of making any allocation, the Board shall advise

the Recipient and the Company thereof by delivery of written

notice.

     The Company shall take such action as shall be necessary to

cause any Restricted Shares issued pursuant to this Plan and not

previously listed to be listed on the American Stock Exchange

and/or such other exchanges on which shares of the same class as

the Restricted Shares are then listed.

     The Recipient, by accepting an allocation of Restricted

Shares hereunder, agrees that he will not elect to treat the

receipt of such Restricted Shares as a taxable event pursuant to

Section 83(b) of the Internal Revenue Code of 1986, as amended.

In addition, the Recipient agrees that at such time that the

value of the Restricted Shares is included in his income, the

Company shall withhold from issuance that number of Restricted

Shares necessary to satisfy the Recipient's applicable federal

and state income tax withholding.  Thereafter, the Company shall

release to the Recipient a certificate evidencing ownership of

the balance of Restricted Shares to which the Recipient is

entitled, without any restrictions on transfer whatsoever.

     6.   Restrictions.

          (a)  Restricted Shares shall forthwith after the

allocation, pursuant to Section 5 hereof, be duly issued or

transferred and a certificate or certificates for such shares

shall be issued in the Recipient's name.  The Recipient shall

thereupon be a shareholder with respect to all the Restricted

Shares represented by such certificate or certificates and shall

have all the rights of a shareholder with respect to all such

shares, including the right to vote such shares and to receive

all dividends and other distributions (subject to the provisions

of Section 6(b) hereof) paid with respect to such shares,

provided, however, that such shares shall be subject to the

restrictions hereinafter described in Section 6(d).  Certificates

of stock representing Restricted Shares shall be imprinted with a

legend to the effect that the shares represented thereby may not

be sold, exchanged, transferred, pledged, hypothecated or

otherwise disposed of except in accordance with the terms of this

Plan, and the transfer agent for the Common Stock shall be

instructed to like effect in respect of such shares.  In aid of

such restrictions, the Company shall retain the certificate(s)

therefor, and the Recipient shall deposit a stock power or other

instrument of transfer, appropriately endorsed in blank, with an

officer designated by the Committee, which officer shall retain

possession of such certificates until the Restricted Period

(described in (c) below) expires.

          (b)  In the event that as the result of a stock split

or stock dividend or combination of shares or any other change,

or exchange for other securities, by reclassification,

reorganization, merger, consolidation, recapitalization or

otherwise, the Recipient shall, as the owner of Restricted Shares

subject to restrictions hereunder, be entitled to new or

additional or different shares of stock or securities, the

certificate or certificates for, or other evidences of, such new

or additional or different shares or securities, together with an

instrument of transfer appropriately endorsed, shall also be

imprinted with a legend as provided in Section 6(a) and all

provisions of the Plan relating to restrictions and lapse of

restrictions herein set forth shall thereupon be applicable to

such new or additional or different shares or securities to the

extent applicable to the shares with respect to which they were

distributed; provided, however, that if the Recipient shall

receive rights, warrants or fractional interests in respect of

any of such Restricted Shares, such rights or warrants may be

held, exercised, sold or otherwise disposed of, and such

fractional interests may be settled, by the Recipient free and

clear of the restrictions hereafter set forth.

          (c)  The term "Restricted Period" with respect to

Restricted Shares (after which restrictions shall lapse) shall

mean a period specified by the Board commencing on the date of

allocation of such Restricted Shares to the Recipient and ending

on the date that is no more than ten (10) years after the date of

allocation of such shares (subject to earlier termination

pursuant to Section 7.(a) below).  Notwithstanding the foregoing,

at the time Restricted Shares are allocated, the Committee may

establish performance targets which, if met, will accelerate the

termination of the Restricted Period for all or a portion of the

Restricted Shares that are allocated.  The performance targets,

if any, and the number of Restricted Shares affected will be set

forth in the notice that will be given to the Recipient advising

him of the allocation of Restricted Shares.

          (d)  The restrictions to which Restricted Shares shall

be subject shall be as follows:

               During the Restricted Period applicable

          to such shares and except as otherwise

          specifically provided in the Plan, none of

          such shares shall be sold, exchanged,

          transferred, pledged, hypothecated or

          otherwise disposed of.

     7.   Forfeiture of Restricted Shares.

          (a)  If the employment of a Recipient should be

terminated during the Restricted Period on account of his death,

or on account of his retirement after attaining age sixty-three

(63), he shall forfeit and return to the Company the unvested

portion of the Restricted Shares that have been issued to him.

For this purpose, it will be assumed that Restricted Shares are

vested ratably over the one hundred and twenty (120) month period

after the Restricted Shares are allocated.  The Restricted Period

shall automatically terminate for such vested Restricted Shares,

and the Company shall release to the Recipient, or the duly

qualified personal representative of a deceased Recipient, a

certificate for such vested Restricted Shares, without

restrictions.

          (b)  If the employment of a Recipient should be

terminated during the Restricted Period other than on account of

his death or retirement after attaining age sixty-three (63), he

shall forfeit and return to the Company all of the Restricted

Shares that have been allocated to him.

          (c)  Nothing contained in this Section 7 or elsewhere

in this Plan shall preclude the transfer of vested Restricted

Shares, on the death of the Recipient, to his legal

representatives or his estate or preclude such representatives

from transferring such shares, or any of them, to the person or

persons entitled thereto by will or by the laws of descent and

distribution.

          (d)  All notices in writing required pursuant to this

Section 7 shall be sufficient only if actually delivered or if

sent via registered or certified mail, postage prepaid, to the

Company at its principal office within the City of Richmond,

Virginia, and shall be conclusively deemed given on the date of

delivery, if delivered or on the first business day following the

date of such mailing, if mailed.

     8.   Finality of Determinations.  The Committee shall

administer this Plan and construe its provisions; any

determination by the Committee in carrying out, administering or

construing this Plan shall be final and binding for all purposes



and upon all interested persons and their heirs, successors,

assigns and personal representatives.

     9.   Limitations.  No person shall at any time have any

right to receive an allocation of Restricted Shares hereunder,

and no person shall have authority to enter into an agreement for

the making of an allocation or to make any representation or

warranty with respect thereto.

     Recipients of allocations shall have no rights in respect

thereof except as set forth in the Plan.  Such rights may not be

assigned or transferred except by will or by the laws of descent

and distribution, and in the event that any attempt shall be made

to sell, exchange, transfer, pledge, hypothecate or otherwise

dispose of any Restricted Shares held by the Recipient during the

Restricted Period then the shares which are the subject of such

attempted disposition shall be deemed to be forfeited.  Before

the actual issuance of Restricted Shares, no such shares shall be

earmarked for the Recipients' accounts, nor shall the Recipients

have any rights as stockholders with respect to such shares.

     Neither the action of the Company in establishing the Plan,

nor any action taken by it or by the Board or the Committee under

the Plan, nor any provision of the Plan, shall be construed as

giving to any person the right to be retained in the employ of

the Company of any Subsidiary.

     10.  Amendment, Suspension or Termination of the Plan in

Whole or in Part.  The Board may amend, suspend or terminate the

Plan in whole or in part at any time, provided that any amendment

shall not adversely affect rights or obligations with respect to

allocations theretofore made; and provided further, that no

modification of the Plan by the Board without approval of the

stockholders shall (a) increase the maximum number of Restricted

Shares reserved pursuant to Section 3; (b) change the provisions

of Section 3 with respect to the aggregate number of Restricted

Shares which may be allocated under the Plan; or (c) render any

member of the Committee eligible to receive an allocation at any

time while he is serving on the Committee.

     11.  Waiver of Vesting and Benefit Accrual Limitations.  The

Board may, in its sole discretion, waive, modify or amend all or

any portion of the provisions of the Plan that have the effect of

limiting the amount or the timing of payments that are to be made

under the plan, provided that such waiver, modification or

amendment shall not adversely affect rights or obligations with

respect to allocations theretofore made.  Such action by the

Board may be made on a case by case basis or may be made with

respect to all Recipients.

     12.  Governing Law.  The Plan shall be governed by the laws

of the Commonwealth of Virginia.

     13.  Expenses of Administration.  All costs and expenses

incurred in the operation and administration of this Plan shall

be borne by the Company.

     14.  Registration of Restricted Shares.  The Company shall

proceed promptly to register under the Securities Act of 1933 (or

similar statute then in effect) all Restricted Shares to the

extent that such registration is required under the regulations

of the Securities and Exchange Commission.

     The Company at its expense will furnish to each Recipient

such number of prospectuses incident to any such registration and

indemnify each such Recipient against all claims, losses, damages

and liabilities caused by any untrue statement of a material fact

contained therein (or in any related registration statement or by

any omission to state therein a material fact required to be

stated therein or necessary to make the statements therein not

misleading, except insofar as the same may have been caused by an

untrue statement or omission based upon information furnished in

writing to the Company by such Recipient expressly for use

therein; and, as a condition precedent to the obligations of the

Company pursuant to this Section 14, each Recipient will agree in

writing to indemnify the Company against all claims, losses,

damages and liabilities caused by an untrue statement or omission

based upon information furnished to the Company by such Recipient

expressly for use therein.

     The Recipient shall furnish the Company such information

that may be required and shall fully cooperate with the Company

in connection with any registration or filing that may be

required at any time with respect to the Restricted Shares.

     IN WITNESS WHEREOF, the Company has caused this Plan to be

executed by its duly authorized representative as of the 31st day

of January, 1996.

                                   MEDIA GENERAL, INC.



                                   By /s/ J.Stewart Bryan        
                                   ------------------------------
                                      J. Stewart Bryan III
                                      Chairman



















<PAGE>    1
                                                    Exhibit 10.32
                       MEDIA GENERAL, INC.

        RESTRICTED STOCK PLAN FOR NON-EMPLOYEE DIRECTORS

                     Effective May 19, 1995



     1.   Purpose.  The purpose of this Plan is to attract and

retain qualified persons of experience and ability, who are not

employees or former employees of the Company, for service as

members of the Board of Directors by granting them shares of the

Company's Class A Common Stock, subject to certain restrictions

set forth below, to compensate them for their contributions to

the growth and profits of the Company and thereby to align their

compensation with the long-term growth and profitability of the

Company.

     2.   Definitions.

          (a)  "Act" shall mean The Securities Exchange Act of

1934, as amended.

          (b)  "Annual Director's Fee" shall mean the annual fee

paid by the Company to each Eligible Director of the Company,

which fee may be modified from year to year.

          (c)  "Board" shall mean the Board of Directors of the

Company.

          (d)  "Committee" shall mean the Compensation and Stock

Option Committee, as appointed from time to time by the Board.

          (e)  "Common Stock" shall mean Class A Common Stock of

Media General, Inc.

          (f)  "Company" shall mean Media General, Inc.

          (g)  "Director" shall mean any member of the Board.

          (h)  "Disability" shall mean the Recipient's inability

to perform the services required by his position on the Board  by


reason of any medically determinable physical or mental

impairment which can be expected to result in death or to be of

long-continued and indefinite duration.

          (i)  "Effective Date" shall mean the date specified in

Section 14 hereof.

          (j)  "Eligible Director" or "Non-Employee Director"

shall mean any Director who is not an employee or former employee

of the Company or any of its subsidiaries or affiliates.

          (k)  "Plan" shall mean this Media General, Inc.,

Restricted Stock Plan for Non-Employee Directors.

          (l)  "Recipient" shall mean an Eligible Director of the

Company to whom Restricted Shares are allocated pursuant to this

Plan, or his designated beneficiary, surviving spouse, estate or

legal representative; but for the purposes hereof, any

beneficiary, spouse, estate or legal representative shall be

considered as one person with the Eligible Director.

          (m)  "Restricted Period" shall mean the period of time

from the date of grant of the Restricted Stock until the earliest

to occur of the events described in Section 6(c) hereof.

          (n)  "Restricted Shares" shall mean the shares of

Class A Common Stock of the Company reserved pursuant to Section

3 hereof and any such shares allocated or issued to a Recipient

pursuant to this Plan.

          (o)  "Subsidiary" or "Subsidiaries" shall mean a

corporation or corporations of which the Company owns, directly

or indirectly, shares having a majority of the voting power for

the election of directors.

          (p)  "Year of Board Membership" shall mean 365

consecutive days of Board Membership.



          3.   Restricted Share Reserve.  There shall be

established a Restricted Share Reserve to which shall be credited

20,000 Restricted Shares.  In the event that the shares of Class

A Common Stock of the Company should, as a result of a stock

split or stock dividend or combination of shares or any other

change, or exchange for other securities, by reclassification,

reorganization, merger, consolidation, recapitalization or

otherwise, be increased or decreased or changed into or exchanged

for a different number or kind of shares of stock or other

securities of the Company or of another corporation, the number

of shares then remaining in the Restricted Share Reserve shall be

appropriately adjusted to reflect such action.  If any such

adjustment shall result in a fractional share, such fraction

shall be disregarded.  Upon the allocation of shares hereunder,

the Restricted Share Reserve shall be reduced by the number of

Restricted Shares so allocated, and upon the forfeiture of

Restricted Shares pursuant to Section 7 hereof, the Restricted

Share Reserve shall be increased by such number of Restricted

Shares, and such Restricted Shares again may be the subject of

allocations hereunder.  All authorized and unissued shares issued

as Restricted Shares in accordance with the Plan shall be fully

paid and non-assessable shares and free from preemptive rights.

     4.   Eligibility and Making of Allocations.  Only Eligible

Directors of the Company shall receive an allocation of

Restricted Shares pursuant to the Plan.  Each Eligible Director

shall receive the equivalent of $10,000 every other year in the

form of Restricted Shares as part of such Eligible Director's

Annual Director's Fee.  The number of Restricted Shares so

allocated shall be based upon the closing price on the principal

exchange upon which the Company's Class A Common Stock is listed

on the trading day immediately preceding the date of grant.  The

date of grant for purposes of the initial award made pursuant to

this Plan shall be the day of the Board of Directors' meeting

immediately following the 1995 Annual Meeting of Stockholders;

all subsequent dates of grants shall be the date of the

Committee's regular January meeting in a year in which an award

is to be made.

     The aggregate number of Restricted Shares which may be

allocated pursuant to this Plan shall not exceed the amount

available therefor in the Restricted Share Reserve.

     5.   Form of Allocations.  Each allocation pursuant to

Section 4 hereof shall specify the number of Restricted Shares

subject thereto.

     At the time of making any allocation, the Committee shall

advise the Recipient and the Company thereof by delivery of

written notice.

     The Company shall take such action as shall be necessary to

cause any Restricted Shares issued pursuant to this Plan and not

previously listed to be listed on the American Stock Exchange

and/or such other exchanges on which shares of the same class as

the Restricted Shares then are listed.

     The Recipient agrees that at such time that the value of the

Restricted Shares are included in his taxable income, the Company

may withhold the applicable federal and state income taxes from

any payments that then are due to the Recipient from the Company

as required by law or requested by the Recipient and that, if the

amount that then is due to the Recipient from the Company is not

sufficient to cover the applicable federal and state tax with-

holding that is required, the Recipient shall pay the amount of

the shortfall to the Company.  The Company shall not be required

to release the certificates evidencing the Recipient's ownership

of Restricted Shares until all of the applicable federal and

state tax withholding requirements relating to the Recipient have

been satisfied.

     6.   Restrictions.

          (a) After an allocation pursuant to Section 4 hereof,

the applicable Restricted Shares shall be duly issued or

transferred forthwith, and a certificate or certificates for such

shares shall be issued in the Recipient's name.  The Recipient

thereupon shall be a stockholder with respect to all the

Restricted Shares represented by such certificate or

certificates, including the right to vote such shares and to

receive all dividends and other distributions (subject to the

provisions of Section 6(b) hereof) paid with respect to such

shares; provided, however, that such shares shall be subject to

and imprinted with the terms of the legend specified in Section

6(d) hereof,  and the transfer agent for the Common Stock shall

be instructed to like effect in respect of such shares.  In aid

of such restrictions, the Company shall retain the certificate(s)

therefor, and the Recipient shall deposit a stock power or other

instrument of transfer, appropriately endorsed in blank, with an

officer designated by the Committee, which officer shall retain

possession of such certificates until the Restricted Period

(described in (c) below) expires.

          (b)  In the event that as the result of a stock split

or stock dividend or combination of shares or any other change or

exchange for other securities by reclassification,

reorganization, merger, consolidation, recapitalization or

otherwise, the Recipient, as the owner of Restricted Shares

subject to restrictions hereunder, shall be entitled to new or

additional or different shares of stock or securities, and the

certificate or certificates for, or other evidences of, such new

or additional or different shares or securities, together with an

instrument of transfer appropriately endorsed, also shall be

imprinted with  the legend specified in Section 6(d), and all

provisions of the Plan relating to restrictions and lapse of

restrictions herein set forth thereupon shall be applicable to

such new or additional or different shares or securities to the

extent applicable to the shares with respect to which they were

distributed; provided, however, that if the Recipient shall

receive rights, warrants or fractional interests in respect of

any of such Restricted Shares, such rights or warrants may be

held, exercised, sold or otherwise disposed of, and such

fractional interests may be settled, by the Recipient free and

clear of the restrictions hereafter set forth.

          (c)  The term "Restricted Period" with respect to

Restricted Shares (after which restrictions shall lapse) shall

mean a period specified by the Board commencing on the date of

allocation of such Restricted Shares to the Recipient and ending

on the date that is no more than ten (10) years after the date of

allocation of such shares.  Notwithstanding the foregoing, at the

time Restricted Shares are allocated, the Committee may establish

performance targets which, if met, will accelerate the

termination of the Restricted Period for all or a portion of the

Restricted Shares so allocated.  The performance targets, if any,

and the number of Restricted Shares affected shall be set forth

in the notice given to the Recipient pursuant to Section 5

hereof.





          (d)  The restrictions to which Restricted Shares shall

be subject and the legend to be imprinted on certificates

representing the Restricted Shares shall be as follows:
               
               During the Restricted Period applicable to
          such shares, and except as otherwise
          specifically provided in the Plan, none of such
          shares shall be sold, exchanged, transferred,
          pledged, hypothecated or otherwise disposed of.

     7.   Forfeiture of Restricted Shares.

          (a)  If a Recipient's status as an Eligible Director

should be terminated during the Restricted Period on account of

his death, Disability or retirement, the unvested portion of the

Restricted Shares issued to him shall be forfeited and returned

to the Company.  For this purpose, if the Restricted Period has

not been terminated previously through the attainment of the

applicable performance targets, it shall be assumed that

Restricted Shares vest ratably over the one hundred and twenty

(120) month period after the Restricted Shares are allocated.

          (b) Notwithstanding Section 7(a) hereof, if a

Recipient's status as an Eligible Director is terminated upon the

completion of five (5) or more Years of Board Membership after a

date of grant of Restricted Stock, and such termination occurs by

reason of death, Disability or retirement, then all shares so

allocated as to which the Restricted Period has not been

terminated previously through the attainment of applicable

performance targets shall vest upon such death, Disability or

retirement.

          (c) Nothing contained in this Section 7 or elsewhere in

this Plan shall preclude the transfer of vested Restricted Shares

on the death or Disability of the Recipient to his legal

representatives or his estate or preclude such representatives

from transferring such shares, or any of them, to the person or

persons entitled thereto by will or by the laws of descent and

distribution; provided, however, that any shares so transferred

as to which such restrictions shall not have lapsed shall

continue to be subject to all restrictions and obligations with

respect thereto imposed by the Plan.

          (d)  All notices in writing required pursuant to this

Section 7 shall be sufficient only if actually delivered or if

sent via registered or certified mail, postage prepaid, to the

Company at its principal office and conclusively shall be deemed

given on the date of delivery, if delivered, or on the first

business day following the date of such mailing, if mailed.

     8.   Finality of Determinations.  The Committee shall

administer this Plan and construe its provisions. Any

determination by the Committee in carrying out, administering or

construing this Plan shall be final and binding for all purposes

and upon all interested persons and their heirs, successors,

assigns and personal representatives.

     9.   Limitations.

          (a)  Nothing in the Plan shall be deemed to create any

obligation on the part of the Board to nominate any Director for

re-election by the Company's stockholders nor confer upon any

Director the right to remain a member of the Board.

          (b)  Recipients of allocations shall have no rights in

respect thereof except as set forth in the Plan.  Such rights may

not be assigned or transferred except by will or by the laws of

descent and distribution, and in the event that any attempt shall

be made to sell, exchange, transfer, pledge, hypothecate or

otherwise dispose of any Restricted Shares held by the Recipient

during the Restricted Period (except those as to which the

Restricted Period previously has been terminated through the

attainment of the applicable performance targets), then the

shares which are the subject of such attempted disposition shall

be deemed forfeited.  Before the actual issuance of Restricted

Shares, no such shares shall be earmarked for the Recipients'

accounts, nor shall the Recipients have any rights as

stockholders with respect to such shares.

     10.  Amendment, Suspension or Termination of the Plan in

Whole or in Part.  The Board may amend, suspend or terminate the

Plan in whole or in part at any time; provided that any amendment

shall not adversely affect rights or obligations with respect to

allocations theretofore made; and provided further that no

modification of the Plan by the Board without approval of the

stockholders shall (a) increase the maximum number of Restricted

Shares reserved pursuant to Section 3; (b) change the provisions

of Section 3 with respect to the aggregate number of Restricted

Shares which may be allocated under the Plan; or (c) change the

classification of Eligible Director for the purpose of receiving

Restricted Shares under the Plan.  Notwithstanding the foregoing,

the Plan shall not be amended more than once every six months,

other than to comport with changes in the Internal Revenue Code,

the Employee Retirement Income Security Act or the rules

thereunder.  The Company intends that the Plan and the grants of

Restricted Stock hereunder shall comply with the conditions of

Rule 16b-3 of the Act and qualify for the exemption from Section

16(b) of the Act as a "formula plan."  Should any additional

provisions be necessary in order to so comply, the Board may

amend the Plan accordingly, without the necessity of obtaining

the approval of the Company's stockholders.

     11.  Governing Law.  The Plan shall be governed by the laws

of the Commonwealth of Virginia.

     12.  Expenses of Administration.  All costs and expenses

incurred in the operation and administration of this Plan shall

be borne by the Company.

     13.  Regulatory Compliance and Listing.  The issuance or

delivery of any Restricted Shares may be postponed by the Company

for such period as may be required to comply with any applicable

requirements under the federal securities laws, any applicable

listing requirements of any national securities exchange or any

requirements under any other law or regulation applicable to the

issuance or delivery of such shares, and the Company shall not be

obligated to issue or deliver any such shares if the issuance or

delivery thereof shall constitute a violation of any provision of

any law or any regulation of any governmental authority or any

national securities exchange.

     14.  Effective Date.  The Plan shall be adopted by the Board

and submitted to the stockholders of the Company for approval at

the Annual Meeting of Stockholders to be held on May 19, 1995.

The Plan shall become effective upon the affirmative vote of a

majority of the Class A and Class B stockholders voting together

and not as separate classes.






















<PAGE>    1
                                                    Exhibit 10.33
                       MEDIA GENERAL, INC.

                    LONG-TERM INCENTIVE PLAN
                                
                     Effective May 19, 1995



     1.  Purpose.  The purpose of this 1995 Long-Term Incentive

Plan (the "Plan") of Media General, Inc. (together with any

successor thereto, the "Company") is (a) to promote the identity

of interests between shareholders and employees of the Company by

encouraging and creating significant ownership of Class A Common

Stock of the Company by officers and other salaried employees of

the Company and its subsidiaries; (b) to enable the Company to

attract and retain qualified officers and employees who

contribute to the Company's success by their ability, ingenuity

and industry; and (c) to provide meaningful long-term incentive

opportunities for officers and other employees who are

responsible for the success of the Company and who are in a

position to make significant contributions toward its objectives.

     2.  Definitions.  In addition to the terms defined elsewhere

in the Plan, the following shall be defined terms under the Plan:

     2.01.  "Award" means any Performance Accelerated Restricted

Stock, Performance Award, Option, Stock Appreciation Right,

Restricted Stock, Deferred Stock, Dividend Equivalent or Other

Stock-Based Award or any other right or interest relating to

Shares or cash granted to a Participant under the Plan.

     2.02.  "Award Agreement" means any written agreement,

contract or other instrument or document evidencing an Award.

     2.03.  "Board" means the Board of Directors of the Company.

     2.04.  "Change of Control" and related terms are defined in

Section 9.


     2.05.  "Code" means the Internal Revenue Code of 1986, as

amended from time to time.  References to any provision of the

Code shall be deemed to include successor provisions thereto and

regulations thereunder.

     2.06.  "Committee" means the Compensation and Stock Option

Committee of the Board, or such other Board committee as may be

designated by the Board to administer the Plan, or any

subcommittee of either; provided, however, that the Committee,

and any subcommittee thereof, shall consist of two or more

directors, each of whom is a "disinterested person" within the

meaning of Rule 16b-3 under the Exchange Act.

     2.07.  "Company" is defined in Section 1.

     2.08.  "Covered Employee" has the same meaning as set forth

in Section 162(m) of the Code, and successor provisions.

     2.09.  "Deferred Stock" means a right, granted to a

Participant under Section 6.06, to receive Shares at the end of a

specified deferral period.

     2.10.  "Dividend Equivalent" means a right, granted to a

Participant under Section 6.04, to receive cash, Shares, other

Awards or other property equal in value to dividends paid with

respect to a specified number of Shares.

     2.11.  "Exchange Act" means the Securities Exchange Act of

1934, as amended from time to time.  References to any provision

of the Exchange Act shall be deemed to include successor

provisions thereto and regulations thereunder.

     2.12.  "Fair Market Value" means, with respect to Shares,

Awards or other property, the fair market value of such Shares,

Awards or other property determined by such methods or procedures

as shall be established from time to time by the Committee.

Unless otherwise determined by the Committee, the Fair Market

Value of Shares as of any date shall be the publicly reported

closing sales price on that date of a Share; provided that if

there were no sales on the valuation date but there were sales on

dates within a reasonable period both before and after the

valuation date, the Fair Market Value is the weighted average of

the closing prices on the nearest date before and the nearest

date after the valuation date.  The average is to be weighted

inversely by the respective numbers of trading days between the

selling dates and the valuation date.

     2.13.  "Incentive Stock Option" means an Option that is

intended to meet the requirements of Section 422 of the Code.

     2.14.  "Non-Qualified Stock Option" means an Option that is

not intended to be an Incentive Stock Option.

     2.15.  "Option" means a right, granted to a Participant

under Section 6.07, to purchase Shares, other Awards or other

property at a specified price during specified time periods.  An

Option may be either an Incentive Stock Option or a Non-Qualified

Stock Option.

     2.16.  "Other Stock-Based Award" means a right, granted to a

Participant under Section 6.09, that relates to or is valued by

reference to Shares.

     2.17.  "Participant" means a person who, as an officer or

salaried employee of the Company or any Subsidiary, has been

granted an Award under the Plan.

     2.18.  "Performance Accelerated Restricted Stock" means

Restricted Stock granted to a Participant under Section 6.02

containing certain performance criteria established by the

Committee which, if met, shall accelerate the vesting thereof.

     2.19.  "Performance Award" means a right granted to a

Participant under Section 6.03 to receive cash, Shares, other

Awards or other property the payment of which is contingent upon

achievement of performance goals specified by the Committee.

     2.20.  "Performance-Based Restricted Stock" means Restricted

Stock that is subject to a risk of forfeiture if specified

performance criteria are not met within the restriction period.

     2.21.  "Plan" is defined in Section 1.

     2.22.  "Restricted Stock" means Shares granted to a

Participant under Section 6.05 that are subject to certain

restrictions and to a risk of forfeiture.

     2.23.  "Rule 16b-3" means Rule 16b-3, as from time to time

amended and applicable to Participants, promulgated by the

Securities and Exchange Commission under Section 16 of the

Exchange Act.

     2.24.  "Shareholders" means the holders of all issued and

outstanding Shares.

     2.25.  "Shares" means the Class A Common Stock, $5.00 par

value, of the Company and such other securities of the Company as

may be substituted for Shares or such other securities pursuant

to Section 10.

     2.26.  "Stock Appreciation Right" means a right granted to a

Participant under Section 6.08 to be paid an amount measured by

the appreciation in the Fair Market Value of Shares from the date

of grant to the date of exercise of the right, with payment to be

made in cash, Shares, other Awards or other property as specified

in the Award or determined by the Committee.

     2.27.  "Subsidiary" means any corporation (other than the

Company) with respect to which the Company owns, directly or

indirectly, 50 percent or more of the total combined voting power

of all classes of stock.  In addition, any other related entity

may be designated by the Board as a Subsidiary, provided such

entity could be considered as a subsidiary according to generally

accepted accounting principles.

     2.28.  "Year" means a calendar year.

     3.  Administration.

     3.01.  Authority of the Committee.  The Plan shall be

administered by the Committee.  The Committee shall have full and

final authority to take the following actions, in each case

subject to and consistent with the provisions of the Plan:

          (i)  to select and designate Participants;

          (ii)  to designate Subsidiaries;

          (iii)  to determine the type or types of Awards to be

granted to each Participant;

          (iv)  to determine the number of Awards to be granted,

the number of Shares to which an Award will relate, the terms and

conditions of any Award granted under the Plan (including, but

not limited to, any exercise price, grant price or purchase

price, any restriction or condition, any schedule for lapse of

restrictions or conditions relating to transferability or

forfeiture, exercisability or settlement of an Award, and waivers

or accelerations thereof, and waiver of performance conditions

relating to an Award, based in each case on such considerations

as the Committee shall determine) and all other matters to be

determined in connection with an Award;

          (v)  to determine whether, to what extent and under

what circumstances an Award may be settled, or the exercise price

of an Award may be paid, in cash, Shares, other Awards or other

property, or an Award may be cancelled, forfeited or surrendered;

          (vi)  to determine whether, to what extent, and under

what circumstances, cash, Shares, other Awards or other property

payable with respect to an Award will be deferred either

automatically, at the election of the Committee or at the

election of the Participant;

          (vii)  to prescribe the form of each Award Agreement,

which need not be identical for each Participant;

          (viii)  to adopt, amend, suspend, waive and rescind

such rules and regulations and appoint such agents as the

Committee may deem necessary or advisable to administer the Plan;

          (ix)  to correct any defect or supply any omission or

reconcile any inconsistency in the Plan and to construe and

interpret the Plan and any Award, rules and regulations, Award

Agreement or other instrument hereunder; and

          (x)  to make all other decisions and determinations as

may be required under the terms of the Plan or as the Committee

may deem necessary or advisable for the administration of the

Plan.

     3.02.  Manner of Exercise of Committee Authority.  Unless

authority is specifically reserved to the Board under the terms

of the Plan or applicable law, the Committee shall have sole

discretion in exercising such authority under the Plan.  Any

action of the Committee with respect to the Plan shall be final,

conclusive and binding on all persons, including the Company,

Subsidiaries, Shareholders, Participants and any person claiming

any rights under the Plan from or through any Participant.  The

express grant of any specific power to the Committee and/or the

taking of any action by the Committee shall not be construed as

limiting any power or authority of the Committee.  A memorandum

signed by all members of the Committee shall constitute the act

of the Committee without the necessity, in such event, to hold a

meeting.  The Committee may delegate to officers or managers of

the Company or any Subsidiary the authority, subject to such

terms as the Committee shall determine, to perform administrative

functions under the Plan.

     3.03.  Limitation of Liability.  Each member of the

Committee shall in good faith be entitled to rely or act upon any

report or other information furnished to such member by any

officer or other employee of the Company or any Subsidiary, the

Company's independent certified public accountants or any

executive compensation consultant or other professional retained

by the Company to assist in the administration of the Plan.  No

member of the Committee, nor any officer or employee of the

Company acting on behalf of the Committee, shall be personally

liable for any action, determination or interpretation taken or

made in good faith with respect to the Plan, and all members of

the Committee and any officer or employee of the Company acting

on their behalf shall, to the extent permitted by law, be fully

indemnified and protected by the Company with respect to any such

action, determination or interpretation.

     3.04.  Termination of Current Plans.  As soon as practicable

following the Effective Date, the Committee shall proceed to

terminate the 1987 Stock Option Plan and the 1991 Restricted

Stock Plan and, in connection therewith, take all necessary

action to delete and/or de-list any remaining shares subject to

issuance or reissuance under such plans from any effective

registration statements filed with the Securities and Exchange

Commission and/or additional listing applications filed with the

American Stock Exchange covering such plans.  Under no

circumstances, shall any additional options or restricted shares

be granted under such plans after the Effective Date.

Notwithstanding the provision of this Section 3.04, all options

and restricted shares granted prior to the Effective Date shall

remain in full force and effect, subject to the terms thereof and

of the respective plan under which such grants were made.

     4.  Shares Subject to the Plan.  Subject to adjustment as

provided in Section 10, the total number of Shares reserved and

available for Awards under the Plan shall be 1,300,000, of which

up to 400,000 shares may be reserved for grants as Performance

Awards, Performance-Based Restricted Stock, Performance

Accelerated Restricted Stock and Other Stock-Based Awards.  For

purposes of this Section 4, the number of and time at which

Shares shall be deemed to be subject to Awards and therefore

counted against the number of Shares reserved and available under

the Plan shall be the earliest date at which the Committee

reasonably can estimate the number of Shares to be distributed in

settlement of an Award or with respect to which payments will be

made; provided, however, that subject to the requirements of Rule

16b-3, the Committee may adopt procedures for the counting of

Shares relating to any Award for which the number of Shares to be

distributed or with respect to which payment will be made cannot

be fixed at the date of grant to ensure appropriate counting,

avoid double counting (in the case of tandem or substitute

awards) and provide for adjustments in any case in which the

number of Shares actually distributed or with respect to which

payments are actually made differs from the number of Shares

previously counted in connection with such Award.

     If any Shares to which an Award relates are forfeited or the

Award is settled or terminates without a distribution of Shares

(whether or not cash, other Awards or other property is

distributed with respect to such Award), any Shares counted

against the number of Shares reserved and available under the

Plan with respect to such Award shall, to the extent of any such

forfeiture, settlement or termination, again be available for

Awards under the Plan; provided, however, that such Shares shall

be available for issuance only to the extent permitted under Rule

16b-3.

     5.  Eligibility.  Awards may be granted only to individuals

who are officers or other salaried employees (including employees

who also are directors) of the Company or a Subsidiary; provided,

however, that no Award pursuant to this Plan shall be granted to

any member of the Committee.

     6.  Specific Terms of Awards.

     6.01.  General.  Awards may be granted on the terms and

conditions set forth in this Section 6.  In addition, the

Committee may impose on any Award or the exercise thereof, at the

date of grant or thereafter (subject to Section 11.02), such

additional terms and conditions, not inconsistent with the

provisions of the Plan, as the Committee shall determine,

including without limitation the acceleration of vesting of any

Awards or terms requiring forfeiture of Awards in the event of

termination of employment by the Participant.  Except as provided

in Sections 7.03 and/or 7.04, only services may be required as

consideration for the grant of any Award.

     6.02.  Performance Accelerated Restricted Stock.  Subject to

the provisions of Sections 7.01 and 7.02, the Committee is

authorized to grant Performance Accelerated Restricted Stock to

Participants on the following terms and conditions:

          (i)  Awards and Dividends.  Performance Accelerated

Restricted Stock Awards shall be denominated in Shares.  The

Participant thereupon shall be a Shareholder with respect to the

Shares awarded, including the right to vote such Shares and to



receive all dividends and distributions paid with respect

thereto.

          (ii)  Certificates of Shares.  Performance Accelerated

Restricted Stock granted under the Plan may be evidenced in such

manner as the Committee shall determine.  If certificates

representing Performance Accelerated Restricted Stock are

registered in the name of a Participant, such certificates shall

bear an appropriate legend referring to the terms, conditions and

restrictions applicable to such performance Accelerated

Restricted Stock, the Company shall retain physical possession of

the certificates, and the Participant shall deliver a stock power

to the Company, endorsed in blank, relating to that Performance

Accelerated Restricted Stock.

          (iii)  Restrictions and Acceleration.  At the time of

the Award of Performance Accelerated Restricted Stock, the

Committee shall specify a period commencing on the date of the

Award and ending on a date that is no more than 10 years

thereafter.  At the time of each such Award, the Committee also

shall specify and advise the Participant of such performance

targets as the Committee shall determine to be appropriate which,

if met, shall accelerate the termination of the foregoing

restricted period for all or such other portion of the

Performance Accelerated Restricted Stock as the Committee shall

deem appropriate.

          (iv)  Forfeiture.  Except as otherwise determined by

the Committee, upon termination of employment (as determined

under criteria established by the Committee) during an applicable

restriction period, all Performance Accelerated Restricted Stock

that remains subject to such applicable restriction period shall

be forfeited; provided, however, that the Committee may provide,

by rule or regulation or in any Award Agreement, or may determine

in any individual case, that restrictions or forfeiture

conditions relating to Performance Accelerated Restricted Stock

will be waived in whole or in part in the event of termination

resulting from specified causes, and the Committee in other cases

may waive in whole or in part the forfeiture of Performance

Accelerated Restricted Stock.

     6.03.  Performance Awards.  Subject to the provisions of

Sections 7.01 and 7.02, the Committee is authorized to grant

Performance Awards to Participants on the following terms and

conditions:

          (i)  Awards and Conditions.  A Performance Award shall

confer upon the Participant rights, valued as determined by the

Committee, and payable to, or exercisable by, the Participant to

whom the Performance Award is granted, in whole or in part, as

determined by the Committee, conditioned upon the achievement of

performance criteria determined by the Committee.

          (ii)  Other Terms.  A Performance Award shall be

denominated in Shares and may be payable in cash, Shares, other

Awards or other property, and the same may have such other terms

as shall be determined by the Committee.

     6.04.  Dividend Equivalents.  The Committee is authorized to

grant Dividend Equivalents to Participants.  The Committee may

provide that Dividend Equivalents shall be paid or distributed

when accrued or shall be deemed to have been reinvested in

additional Shares or Awards or otherwise reinvested.

     6.05.  Restricted Stock.  The Committee is authorized to

grant Restricted Stock to Participants on the following terms and

conditions:



          (i)  Issuance and Restrictions.  Restricted Stock shall

be subject to such restrictions on transferability and other

restrictions as the Committee may impose (including, without

limitation, limitations on the right to vote Restricted Stock or

the right to receive dividends thereon), which restrictions may

lapse separately or in combination at such times, under such

circumstances, in such installments or otherwise as the Committee

shall determine.

          (ii)  Forfeiture.  Performance-Based Restricted Stock

shall be forfeited unless the pre-established performance

criteria established by the Committee are satisfied during the

applicable restriction period.  Except as otherwise determined by

the Committee, including any vesting of Restricted Stock and

accelerated vesting of Performance Accelerated Restricted Stock,

upon termination of employment (as determined under criteria

established by the Committee) during the applicable restriction

period, Performance Accelerated Restricted Stock or other

Restricted Stock that is at that time subject to restrictions

shall be forfeited and reacquired by the Company; provided,

however, that the Committee may provide, by rule or regulation or

in any Award Agreement, or may determine in any individual case,

that restrictions or forfeiture conditions relating to

Performance Accelerated Restricted Stock or other Restricted

Stock will be waived in whole or in part in the event of

terminations resulting from specified events.

          (iii)  Certificates of Shares.  Restricted Stock

granted under the Plan may be evidenced in such manner as the

Committee shall determine.  If certificates representing

Restricted Stock are registered in the name of the Participant,

such certificates shall bear an appropriate legend referring to

the terms, conditions and restrictions applicable to such

Restricted Stock, the Company shall retain physical possession of

the certificates, and the Participant shall deliver a stock power

to the Company, endorsed in blank, relating to the Restricted

Stock.

          (iv)  Dividends.  Unless otherwise determined by the

Committee, cash dividends paid on Performance-Based Restricted

Stock shall be automatically reinvested in additional shares of

Performance-Based Restricted Stock, and cash dividends paid on

other Restricted Stock shall be paid to the Participant.

Dividends reinvested in Performance-Based Restricted Stock and

Shares distributed in connection with a stock split or stock

dividend, and other property distributed as a dividend, shall be

subject to restrictions and a risk of forfeiture to the same

extent as the Restricted Stock with respect to which such stock

or other property has been distributed.

     6.06.  Deferred Stock.  The Committee is authorized to grant

Deferred Stock to Participants, on the following terms and

conditions:

          (i)  Award and Restrictions.  Delivery of Shares will

occur upon expiration of the deferral period specified for

Deferred Stock by the Committee (or, if permitted by the

Committee, as elected by the Participant).  In addition, Deferred

Stock shall be subject to such restrictions as the Committee may

impose, which restrictions may lapse at the expiration of the

deferral period or at earlier specified times, separately or in

combination, in installments or otherwise as the Committee shall

determine.

          (ii)  Forfeiture.  Except as otherwise determined by

the Committee, upon termination of employment (as determined

under criteria established by the Committee) during the

applicable deferral period or portion thereof (as provided in the

Award Agreement evidencing the Deferred Stock), all Deferred

Stock that is at that time subject to deferral (other than a

deferral at the election of the Participant) shall be forfeited;

provided, however, that the Committee may provide, by rule or

regulation or in any Award Agreement, or may determine in any

individual case, that restrictions or forfeiture conditions

relating to Deferred Stock will be waived in whole or in part in

the event of terminations resulting from specified causes, and

the Committee may in other cases waive in whole or in part the

forfeiture of Deferred Stock.

     6.07.  Options.  The Committee is authorized to grant

Options to Participants on the following terms and conditions:

          (i)  Exercise Price.  The exercise price per Share

purchasable under an Option shall be determined by the Committee;

provided, however, that, except as provided in Section 7.03, such

exercise price shall be not less than the Fair Market Value of a

Share on the date of grant of such Option.

          (ii)  Time and Method of Exercise.  The Committee shall

determine the time or times at which an Option may be exercised

in whole or in part, the methods by which such exercise price may

be paid or deemed to be paid, the form of such payment,

including, without limitation, cash, Shares, other Awards or

awards issued under other Company plans, or other property

(including notes or other contractual obligations of Participants

to make payment on a deferred basis, such as through "cashless

exercise" arrangements), and the methods by which Shares will be

delivered or deemed to be delivered to Participants.  Options

shall expire not later than 10 years after the date of grant.

          (iii)  Incentive Stock Options.  The terms of any

Incentive Stock Option granted under the Plan shall comply in all

respects with the provisions of Section 422 of the Code,

including but not limited to the requirement that no Incentive

Stock Option shall be granted more than 10 years after the

effective date of the Plan.  Anything in the Plan to the contrary

notwithstanding, no term of the Plan relating to Incentive Stock

Options shall be interpreted, amended or altered, nor shall any

discretion or authority granted under the Plan be exercised, so

as to disqualify either the Plan or any Incentive Stock Option

under Section 422 of the Code.  In the event a Participant

voluntarily disqualifies an Option as an Incentive Stock Option,

the Committee may, but shall not be obligated to, make such

additional Awards or pay bonuses as the Committee shall deem

appropriate to reflect the tax savings to the Company which

result from such disqualification.

     6.08.  Stock Appreciation Rights.  The Committee is

authorized to grant Stock Appreciation Rights to Participants on

the following terms and conditions:

          (i)  Right to Payment.  A Stock Appreciation Right

shall confer on the Participant to whom it is granted a right to

receive, upon exercise thereof, the excess of (A) the Fair Market

Value of one Share on the date of exercise (or, if the Committee

shall so determine in the case of any such right, other than one

related to an Incentive Stock Option, the Fair Market Value of

one Share at any time during a specified period before or after

the date of exercise or the Change of Control Price as defined in

Section 9.03) over (B) the grant price of the Stock Appreciation

Right as determined by the Committee as of the date of grant of

the Stock Appreciation Right, which, except as provided in

Section 7.03, shall be not less than the Fair Market Value of one

Share on the date of grant.

          (ii)  Other Terms.  The Committee shall determine the

time or times at which a Stock Appreciation Right may be

exercised in whole or in part, the method of exercise, the method

of settlement, the form of consideration payable in settlement,

the method by which Shares will be delivered or deemed to be

delivered to Participants and any other terms and conditions of

any Stock Appreciation Right.  Limited Stock Appreciation Rights

that may be exercised only upon the occurrence of a Change of

Control (as such term is defined in Section 9.02) or as otherwise

defined by the Committee) may be granted under this Section 6.08.

Stock Appreciation Rights shall expire not later than 10 years

after the date of grant.

     6.09.  Other Stock-Based Awards.  The Committee is

authorized to grant to Participants such other Awards that are

denominated or payable in, valued in whole or in part by

reference to, or otherwise based on or related to, Shares, as

deemed by the Committee to be consistent with the purposes of the

Plan, including without limitation, Shares awarded purely as a

"bonus" and not subject to any restrictions or conditions,

convertible or exchangeable debt securities, other rights

convertible or exchangeable into Shares, purchase rights and

Awards valued by reference to book value of Shares or the value

of securities of or the performance of specified Subsidiaries.

The Committee shall determine the terms and conditions of such

Awards, which may include performance criteria.  Shares delivered

pursuant to an Award in the nature of a purchase right granted

under this Section 6.09 shall be purchased for such

consideration, paid for at such times, by such methods and in

such forms, including, without limitation, cash, Shares, other

Awards or other property, as the Committee shall determine.

     7.  Certain Provisions Applicable to Awards.

     7.01.  Performance-Based Awards.  Performance Awards,

Performance-Based Restricted Stock, and certain Other Stock-Based

Awards subject to performance criteria are intended to be

"qualified performance-based compensation" within the meaning of

Section 162(m) of the Code and shall be paid solely on account of

the attainment of one or more pre-established, objective

performance goals within the meaning of Section 162(m) and the

regulations thereunder.  Until otherwise determined by the

Committee, the performance goal shall be the attainment of pre-

established amounts of annual net income of the Company.

     The payout of any such Award to a Covered Employee may be

reduced, but not increased, based on the degree of attainment of

other performance criteria or otherwise at the direction of the

Committee.

     7.02.  Maximum Yearly Awards.  No participant may receive a

grant of Option or Stock Appreciation Option Rights exceeding

50,000 in any Year.  In addition to this maximum, the maximum

annual individual payout of Performance Awards is $300,000, and

the Maximum individual limit of shares earned under Performance-

Based Restricted Stock, Performance Accelerated Restricted Stock

and Other Stock-Based Awards may not exceed 50,000 shares in any

two-year period.

     7.03.  Stand-Alone, Additional, Tandem and Substitute

Awards.  Awards granted under the Plan may, in the discretion of

the Committee, be granted either alone or in addition to, in

tandem with or in substitution for any other Award granted under

the Plan or any award granted under any other plan of the

Company, any Subsidiary or any business entity to be acquired by

the Company or a Subsidiary, or any other right of a Participant

to receive payment from the Company or any Subsidiary.  If an

Award is granted in substitution for another Award or award, the

Committee shall require the surrender of such other Award or

award in consideration for the grant of the new Award.  Awards

granted in addition to or in tandem with other Awards or awards

may be granted either as of the same time as or a different time

from the grant of such other Awards or awards.  The per Share

exercise price of any Option, grant price of any Stock

Appreciation Right or purchase price of any other Award

conferring a right to purchase Shares:

          (i)  Granted in substitution for an outstanding Award

or award shall be not less than the lesser of the Fair Market

Value of a Share at the date such substitute award is granted or

such Fair Market Value at that date reduced to reflect the Fair

Market Value at that date of the Award or award required to be

surrendered by the Participant as a condition to receipt of the

substitute Award; or

          (ii)  Retroactively granted in tandem with an

outstanding Award or award shall be not less than the lesser of

the Fair Market Value of a Share at the date of grant of the

later Award or at the date of grant of the earlier Award or

award.

     7.04.  Exchange Provisions.  The Committee may at any time

offer to exchange or buy out any previously granted Award for a

payment in cash, Shares, other Awards (subject to Section 7.03)

or other property based on such terms and conditions as the

Committee shall determine and communicate to the Participant at

the time that such offer is made.

     7.05.  Term of Awards.  The term of each Award shall be for

such period as may be determined by the Committee; provided,

however, that in no event shall the term of any Option or a Stock

Appreciation Right granted in tandem therewith exceed a period of

10 years from the date of its grant (or such shorter period as

may be applicable under Section 422 of the Code).

     7.06.  Form of Payment Under Awards.  Subject to the terms

of the Plan and any applicable Award Agreement, payments to be

made by the Company or a Subsidiary upon the grant or exercise of

an Award may be made in such forms as the Committee shall

determine, including without limitation, cash, Shares, other

Awards or other property, and may be made in a single payment or

transfer, in installments or on a deferred basis.  Such payments

may include, without limitation, provisions for the payment or

crediting of reasonable interest on installment or deferred

payments or the grant or crediting of Dividend Equivalents in

respect of installment or deferred payments denominated in

Shares.

     8.  General Restrictions Applicable to Awards.

     8.01.  Restrictions Under Rule 16b-3.

          8.01.1.  Six-Month Holding Period.  Unless a

Participant could otherwise transfer an equity security,

derivative security or Shares issued upon exercise of a

derivative security granted under the Plan without incurring

liability under Section 16(b) of the Exchange Act (i)  an equity

security issued under the Plan, other than an equity security

issued upon exercise or conversion of a derivative security

granted under the Plan, shall be held for at least six months

from the date of acquisition; (ii) with respect to a derivative

security issued under the Plan, at least six months shall elapse

from the date of acquisition of the derivative security to the

date of disposition of the derivative security (other than upon

exercise or conversion) or its underlying equity security; and

(iii) any Award in the nature of a Stock Appreciation Right must

be held for six months from the date of grant to the date of cash

settlement.

          8.01.2.  Nontransferability.  Awards which constitute

derivative securities (including any option, stock appreciation

right or similar right) shall not be transferable by a

Participant except by will or the laws of descent and

distribution (except pursuant to a beneficiary designation

authorized under Section 8.02) or, if then permitted under Rule

16b-3, pursuant to a qualified domestic relations order as

defined under the Code or Title I of the Employee Retirement

Income Security Act of 1974, as amended, or the rules thereunder,

and, in the case of an Incentive Stock Option or, if then

required by Rule 16b-3, any other derivative security granted

under the Plan, shall be exercisable during the lifetime of a

Participant only by such Participant or his guardian or legal

representative.

          8.01.3.  Compliance with Rule 16b-3.  It is the intent

of the Company that this Plan comply in all respects with Rule

16b-3 in connection with any Award granted to a person who is

subject to Section 16 of the Exchange Act.  Accordingly, if any

provision of this Plan or any Award Agreement does not comply

with the requirements of Rule 16b-3 as then applicable to any

such person, such provision shall be construed or deemed amended

to the extent necessary to conform to such requirements with

respect to such person.



     8.02.  Limits on Transfer of Awards; Beneficiaries.  No

right or interest of a Participant in any Award shall be pledged,

encumbered or hypothecated to or in favor of any party (other

than the Company or a Subsidiary) or shall be subject to any

lien, obligation or liability of such Participant to any party

(other than the Company or a Subsidiary).  Unless otherwise

determined by the Committee (subject to the requirements of

Section 8.01.2), no Award subject to any restriction shall be

assignable or transferable by a Participant otherwise than by

will or the laws of descent and distribution (except to the

Company under the terms of the Plan); provided, however, that a

Participant may, in the manner established by the Committee,

designate a beneficiary or beneficiaries to exercise the rights

of the Participant and to receive any distribution with respect

to any Award upon the death of the Participant.  A beneficiary,

guardian, legal representative or other person claiming any

rights under the Plan from or through any Participant shall be

subject to all terms and conditions of the Plan and any Award

Agreement applicable to such Participant or agreement applicable

to such, except to the extent the Plan and such Award Agreement

or agreement otherwise provide with respect to such persons and

to any additional restrictions deemed necessary or appropriate by

the Committee.

     8.03.  Registration and Listing Compliance.  The Company

shall not be obligated to deliver any Award or distribute any

Shares with respect to any Award in a transaction subject to

regulatory approval, registration or any other applicable

requirement of federal or state law, or subject to a listing

requirement under any listing or similar agreement between the

Company and any national securities exchange, until such laws,

regulations and contractual obligations of the Company have been

complied with in full, although the Company shall be obligated to

use reasonable efforts to obtain any such approval and comply

with such requirements as promptly as practicable.

     8.04.  Share Certificates.  All certificates for Shares

delivered under the Plan pursuant to any Award or the exercise

thereof shall be subject to such stop-transfer order and other

restrictions as the Committee may deem advisable under applicable

federal or state laws, rules and regulations thereunder, and the

rules of any national securities exchange on which Shares are

listed.  The Committee may cause a legend or legends to be placed

on any such certificates to make appropriate reference to such

restrictions or any other restrictions that may be applicable to

Shares, including under the terms of the Plan or any Award

Agreement.  In addition, during any period in which Awards or

Shares are subject to restrictions under the terms of the Plan or

any Award Agreement, or during any period during which delivery

or receipt of an Award or Shares has been deferred by the

Committee or a Participant, the Committee may require the

Participant to enter into an agreement providing that

certificates representing Shares issuable or issued pursuant to

an Award shall remain in the physical custody of the Company or

such other person as the Committee may designate.

     9.  Adjustment Provisions.  In the event that the Committee

shall determine that any dividend or other distribution (whether

in the form of cash, Shares or other property), recapitalization,

stock split, reverse stock split, reorganization, merger,

consolidation, spin-off, combination, repurchase or share

exchange or other similar corporate transaction or event affects

the Shares such that an adjustment is determined by the Committee

to be appropriate in order to prevent dilution or enlargement of

the rights of Participants under the Plan, then the Committee

shall, in such manner as it may deem equitable, adjust any or all

of (i) the number and kind of Shares which may thereafter be

issued in connection with Awards (ii) the number and kind of

Shares issued or issuable in respect of outstanding Awards and

(iii) the exercise price, grant price or purchase price relating

to any Award or, if deemed appropriate, make provision for a cash

payment with respect to any outstanding Award; provided, however,

in each case, that, with respect to Incentive Stock Options, no

such adjustment shall be authorized to the extent that such

authority would cause the Plan to violate Section 422(b)(1) of

the Code.  In addition, the Committee is authorized to make

adjustments in the terms and conditions of, and the criteria

included in, Awards in recognition of unusual or nonrecurring

events (including, without limitation, events described in the

preceding sentence) affecting the Company or any Subsidiary or

the financial statements of the Company or any Subsidiary, or in

response to changes in applicable laws, regulations or accounting

principles.

     10.  Changes to the Plan and Awards.

     10.01.  Changes to the Plan.  The Board may amend, alter,

suspend, discontinue or terminate the Plan without the consent of

shareholders or Participants, except that any such amendment,

alteration, suspension, discontinuation or termination shall be

subject to the approval of the Company's shareholders within one

year after such Board action if such shareholder approval is

required by any federal or state law or regulation or the rules

of any stock exchange on which the Shares may be listed, or if

the Board in its discretion determines that obtaining such

shareholder approval is for any reason advisable; provided,

however, that, without the consent of an affected Participant, no

amendment, alteration, suspension, discontinuation or termination

of the Plan may impair the rights of such Participant under any

Award theretofore granted to him.

     10.02.  Changes to Awards.  The Committee may waive any

conditions or rights under, or amend, alter, suspend, discontinue

or terminate, any Award theretofore granted and any Award

Agreement relating thereto; provided, however, that, without the

consent of an affected Participant, no such amendment,

alteration, suspension, discontinuation, or termination of any

Award may impair the rights of such Participant under such Award.

     11.  General Provisions.

     11.01.  No Rights to Awards.  No Participant or employee

shall have any claim to be granted any Award under the Plan, and

there is no obligation for uniformity of treatment of

Participants and employees.

     11.02.  No Shareholder Rights.  No Award shall confer on any

Participant any of the rights of a shareholder of the Company

unless and until Shares are duly issued or transferred to the

Participant in accordance with the terms of the Award.

     11.03.  Tax Withholding.  The Company or any Subsidiary is

authorized to withhold from any Award granted, any payment

relating to an Award under the Plan, including from a

distribution of Shares, or any payroll or other payment to a

Participant, amounts or withholding and other taxes due with

respect thereto, its exercise or any payment thereunder and to

take such other action as the Committee may deem necessary or

advisable to enable the Company and Participants to satisfy

obligations for the payment of withholding taxes and other tax

liabilities relating to any Award.  This authority shall include

authority to withhold or receive Shares or other property and to

make cash payments in respect thereof in satisfaction of

Participant's tax obligations.

     11.04.  No Right to Employment.  Nothing contained in the

Plan or any Award Agreement shall confer, and no grant of an

Award shall be construed as conferring, upon any employee any

right to continue in the employ of the Company or any Subsidiary

or to interfere in any way with the right of the Company or any

Subsidiary to terminate his employment at any time or increase or

decrease his compensation from the rate in existence at the time

of granting of an Award.

     11.05.  Unfunded Status of Awards.  The Plan is intended to

constitute an "unfunded" plan for incentive and deferred

compensation.  With respect to any payments not yet made to a

Participant pursuant to an Award, nothing contained in the Plan

or any Award shall give any such Participant any rights that are

greater than those of a general creditor of the Company;

provided, however, that the Committee may authorize the creation

of trusts or make other arrangements to meet the Company's

obligations under the Plan to deliver cash, Shares, other Awards

or other property pursuant to any award, which trusts or other

arrangements shall be consistent with the "unfunded" status of

the Plan unless the Committee otherwise determines with the

consent of each affected Participant.

     11.06.  Other Compensatory Arrangements.  The Company or any

Subsidiary shall be permitted to adopt other or additional

compensation arrangements (which may include arrangements which

relate to Awards), and such arrangements may be either generally

applicable or applicable only in specific cases.

     11.07.  Fractional Shares.  No fractional Shares shall be

issued or delivered pursuant to the Plan or any Award.  The

Committee shall determine whether cash, other Awards or other

property shall be issued or paid in lieu of fractional Shares or

whether such fractional Shares or any rights thereto shall be

forfeited or otherwise eliminated.

     11.08.  Governing Law.  The validity, construction and

effect of the Plan, any rules and regulations relating to the

Plan and any Award Agreement shall be determined in accordance

with the laws of the Commonwealth of Virginia, without giving

effect to principles of conflicts of laws and applicable federal

law.

     12.  Effective Date.  The Plan shall become effective upon

approval the affirmative vote of the holders of a majority of the

votes cast by the holders of Class A and Class B Common Stock of

the Company, voting together and not as separate classes, at a

meeting of the Company's shareholders to be held on May 19, 1995,

or any adjournment thereof.


























<PAGE>    1
<TABLE>








Media General, Inc., CONSOLIDATED STATEMENTS OF OPERATIONS
(In thousands, except per share amounts)
<CAPTION>
                                                            Fiscal Years Ended            
                                                December 31,   December 25,   December 26,
                                                    1995           1994           1993    
                                                 (53 Weeks)                               
- ------------------------------------------------------------------------------------------
<S>                                                <C>            <C>            <C>
Revenues                                           $707,766       $626,247       $600,824 

Operating costs:
  Production costs                                  391,940        332,557        321,422 
  Selling, distribution and
    administrative                                  182,243        171,989        162,252 
  Depreciation and amortization                      60,590         55,450         56,847 
- ------------------------------------------------------------------------------------------
    Total operating costs                           634,773        559,996        540,521 
- ------------------------------------------------------------------------------------------
Operating income                                     72,993         66,251         60,303 
- ------------------------------------------------------------------------------------------
Other income (expense):

  Gain on sale of Garden State Newspapers
    investment                                          ---         91,520            --- 

  Interest expense                                  (15,522)       (16,948)       (21,274)
  Investment income (loss) -
    unconsolidated affiliates:
      Southeast Paper Manufacturing Co.              12,780         (1,647)          (990)
      Denver Newspapers, Inc.:
        Equity in net income                          1,817          2,037            --- 
        Preferred stock income                        4,437          2,545            --- 
  Other, net                                          5,204           (789)           835 
- ------------------------------------------------------------------------------------------
    Total other income (expense)                      8,716         76,718        (21,429)
- ------------------------------------------------------------------------------------------
Income before income taxes                           81,709        142,969         38,874 
- ------------------------------------------------------------------------------------------
Income taxes                                         28,477         25,960         13,166 
- ------------------------------------------------------------------------------------------
Net income                                         $ 53,232       $117,009       $ 25,708 
==========================================================================================
Earnings per common share and equivalent           $   2.01       $   4.45       $   0.98 
==========================================================================================
Notes to Consolidated Financial Statements begin on page 30.  Weighted average common shares and equivalents were 26,482, 26,283 and
26,152 for 1995, 1994 and 1993, respectively.
</TABLE>
                                             25

<PAGE>    2
<TABLE>





Media General, Inc., CONSOLIDATED BALANCE SHEETS
(In thousands, except shares)



ASSETS
<CAPTION>
                                                                December 31,   December 25,
                                                                    1995           1994   
- ------------------------------------------------------------------------------------------
<S>                                                             <C>            <C>
Current assets:
  Cash and cash equivalents                                     $    3,367     $   11,663 
  Accounts receivable (less allowance for doubtful
    accounts 1995 -- $4,530; 1994 -- $3,360)                        76,532         68,901 
  Inventories                                                       20,380         11,360 
  Other                                                             25,812         22,738 
                                                                -----------    -----------
    Total current assets                                           126,091        114,662 
- ------------------------------------------------------------------------------------------

Investments in unconsolidated affiliates                           102,284         83,249 
- ------------------------------------------------------------------------------------------

Other assets                                                        42,718         28,105 
- ------------------------------------------------------------------------------------------

Property, plant and equipment, at cost:
  Land                                                              22,789         21,516 
  Buildings                                                        153,182        148,760 
  Machinery and equipment                                          796,451        771,965 
  Construction in progress                                          10,121          7,041 
  Accumulated depreciation                                        (484,411)      (432,238)
                                                                -----------    -----------
    Net property, plant and equipment                              498,132        517,044 
- ------------------------------------------------------------------------------------------

Excess of cost of businesses acquired over equity
 in net assets (less accumulated amortization
  1995 -- $9,429; 1994 -- $8,009)                                  247,518         44,105 
- ------------------------------------------------------------------------------------------






Total assets                                                    $1,016,743     $  787,165 
==========================================================================================

Notes to Consolidated Financial Statements begin on page 30.
</TABLE>
                                             26
<PAGE>    3
<TABLE>










LIABILITIES AND STOCKHOLDERS' EQUITY
<CAPTION>
                                                                December 31,   December 25,
                                                                    1995           1994   
- ------------------------------------------------------------------------------------------
<S>                                                             <C>            <C>
Current liabilities:
  Accounts payable                                              $   25,324     $   26,981 
  Accrued expenses and other liabilities                            72,764         61,973 
  Income taxes payable                                               5,065          1,875 
  Current portion of long-term debt                                    ---          9,000 
                                                                -----------    -----------
    Total current liabilities                                      103,153         99,829 
- ------------------------------------------------------------------------------------------

Long-term debt                                                     326,750        163,500 
- ------------------------------------------------------------------------------------------

Deferred income taxes                                              102,884         97,012 
- ------------------------------------------------------------------------------------------

Other liabilities and deferred credits                             106,845         93,461 
- ------------------------------------------------------------------------------------------

Commitments and contingencies (Note 10)                                                   
- ------------------------------------------------------------------------------------------

Stockholders' equity:
  Preferred stock ($5 cumulative convertible),
    par value $5 per share:
      Authorized 5,000,000 shares; none outstanding
  Common stock, par value $5 per share:
    Class A, authorized 75,000,000 shares; issued
      25,905,237 and 25,739,732 shares                             129,526        128,699 
    Class B, authorized 600,000 shares; issued
      556,574 shares                                                 2,783          2,783 
  Additional paid-in capital                                        10,068          6,787 
  Unearned compensation                                             (2,573)        (1,676)
  Retained earnings                                                237,307        196,770 
                                                                -----------    -----------
    Total stockholders' equity                                     377,111        333,363 
- ------------------------------------------------------------------------------------------
Total liabilities and stockholders' equity                      $1,016,743     $  787,165 
==========================================================================================

Notes to Consolidated Financial Statements begin on page 30.
</TABLE>
                                             27
<PAGE>    4
<TABLE>
Media General, Inc., CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
(In thousands, except shares and per share amounts)
<CAPTION>
                                                          Additional   Unearned
                                          Common Stock      Paid-in     Compen-   Retained
                                       Class A    Class B   Capital     sation    Earnings
- ------------------------------------------------------------------------------------------
<S>                                  <C>        <C>        <C>        <C>        <C>
Balance at December 27, 1992         $127,707   $  2,786   $  4,052   $ (1,744)  $ 77,140 
  Net income ($0.98 per share)            ---        ---        ---        ---     25,708 
  Cash dividends ($0.44 per share)        ---        ---        ---        ---    (11,534)
  Exercise of options on 57,632
    Class A shares                        288        ---        169        ---        --- 
  Issuance of 107,600 Class A shares
    under restricted stock plan           538        ---      1,520     (2,058)       --- 
  Income tax benefits relating to
    restricted share dividends and
    exercised options                     ---        ---        392        ---        --- 
  Issuance of 4,995 Class A shares
    under dividend reinvestment plan       25        ---         87        ---        --- 
  Amortization and forfeitures
    of unearned compensation              (83)       ---       (253)       694        --- 
                                     ---------  ---------  ---------  ---------  ---------
Balance at December 26, 1993          128,475      2,786      5,967     (3,108)    91,314 
  Net income ($4.45 per share)            ---        ---        ---        ---    117,009 
  Cash dividends ($0.44 per share)        ---        ---        ---        ---    (11,553)
  Exercise of options on 55,554
    Class A shares                        278        ---        684        ---        --- 
  Income tax benefits relating to
    restricted share dividends and
    exercised options                     ---        ---        270        ---        --- 
  Issuance of 4,629 Class A shares
    under dividend reinvestment plan       23        ---        100        ---        --- 
  Exchange of 580 Class B shares for
    Class A shares                          3         (3)       ---        ---        --- 
  Amortization and forfeitures
    of unearned compensation              (80)       ---       (234)     1,432        --- 
                                     ---------  ---------  ---------  ---------  ---------
Balance at December 25, 1994          128,699      2,783      6,787     (1,676)   196,770 
  Net income ($2.01 per share)            ---        ---        ---        ---     53,232 
  Cash dividends ($0.48 per share)        ---        ---        ---        ---    (12,695)
  Exercise of options on 81,436
    Class A shares                        407        ---        699        ---        --- 
  Issuance of 88,305 Class A shares
    under restricted stock plan           442        ---      2,050     (2,492)       --- 
  Income tax benefits relating to
    restricted share dividends and
    exercised options                     ---        ---        557        ---        --- 
  Issuance of 5,646 Class A shares
    under dividend reinvestment plan       28        ---        149        ---        --- 
  Amortization and forfeitures
    of unearned compensation              (50)       ---       (174)     1,595        --- 
                                     ---------  ---------  ---------  ---------  ---------
Balance at December 31, 1995         $129,526   $  2,783   $ 10,068   $( 2,573)  $237,307 
==========================================================================================
Notes to Consolidated Financial Statements begin on page 30.
</TABLE>
                                             28
<PAGE>    5
<TABLE>
Media General, Inc., CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
<CAPTION>
                                                            Fiscal Years Ended            
                                                December 31,   December 25,   December 26,
                                                    1995           1994           1993    
                                                 (53 Weeks)                               
- ------------------------------------------------------------------------------------------
<S>                                                <C>            <C>            <C>
Cash flows from operating activities:
  Net income                                       $ 53,232       $117,009       $ 25,708 
  Adjustments to reconcile net income:
    Gain on sale of Garden State Newspapers
      investment                                        ---        (91,520)           --- 
    Depreciation and amortization                    60,590         55,450         56,847 
    Deferred income taxes                             4,271          4,704            473 
    Provision for doubtful accounts                   4,188          2,690          3,488 
    Investment (income) loss -
      unconsolidated affiliates                     (19,034)        (2,935)           990 
    Change in assets and liabilities:
      Accounts receivable and inventories           (16,730)       (10,539)        (7,946)
      Other current assets                           (3,814)         8,010          2,015 
      Accounts payable, accrued expenses
         and other liabilities                       11,959         10,042          1,320 
      Other, net                                      8,641          9,923          2,270 
                                                   ---------      ---------      ---------
Net cash provided by operating activities           103,303        102,834         85,165 
- ------------------------------------------------------------------------------------------
Cash flows from investing activities:
  Acquisition of newspaper properties              (231,900)           ---            --- 
  Net proceeds from sale of Garden State
    Newspapers investment                               ---         57,520            --- 
  Capital expenditures                              (29,076)       (56,919)       (32,837)
  Change in restricted bond proceeds held
    in trust                                          2,668          3,365          4,115 
  Collection of note receivable                         ---            ---          8,918 
  Other, net                                          3,871          1,645          3,905 
                                                   ---------      ---------      ---------
Net cash provided (used) by investing activities   (254,437)         5,611        (15,899)
- ------------------------------------------------------------------------------------------
Cash flows from financing activities:
  Increase in long-term debt                        207,000            ---            --- 
  Payment of long-term debt                         (52,750)       (89,256)       (58,750)
  Cash dividends paid                               (12,695)       (11,553)       (11,534)
  Other, net                                          1,283          1,085          1,169 
                                                   ---------      ---------      ---------
Net cash provided (used) by financing activities    142,838        (99,724)       (69,115)
- ------------------------------------------------------------------------------------------
Net increase (decrease) in cash and cash
  equivalents                                        (8,296)         8,721            151 
Cash and cash equivalents at beginning of year       11,663          2,942          2,791 
                                                   ---------      ---------      ---------
Cash and cash equivalents at end of year           $  3,367       $ 11,663       $  2,942 
==========================================================================================
Notes to Consolidated Financial Statements begin on page 30.
</TABLE>
                                             29

<PAGE>    6

Media General, Inc., NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 1:  Principles of Consolidation                                            
- --------------------------------------------------------------------------------

The accompanying financial statements include the accounts of Media General,
Inc., and subsidiaries more than 50% owned (the Company).  All significant
intercompany balances and transactions have been eliminated.  See Note 10 for a
summary of the Company's accounting policies.

The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect the amounts reported in the financial statements and accompanying notes.
Actual results could differ from those estimates.

The Company's fiscal year ends on the last Sunday in December.  Results for 1995
are for the 53 week period ended December 31, 1995, and results for 1994 and
1993 are for the 52 week periods ended December 25, 1994, and December 26, 1993,
respectively.

Note 2:  Acquisition of Newspaper Properties                                    
- --------------------------------------------------------------------------------

On October 26, 1995, the Company acquired for approximately $232 million the
assets of several Virginia newspapers (Virginia Newspapers) from Worrell
Enterprises, Inc., and its affiliates.  Daily and Sunday newspaper properties
acquired included The News & Advance in Lynchburg, The Daily Progress in
Charlottesville, the Culpeper Star-Exponent in Culpeper and the Suffolk News-
Herald in Suffolk.  In addition, the acquisition included a number of weekly and
other publications.

The acquisition was accounted for as a purchase and accordingly, the purchase
price was allocated to assets acquired based on their estimated fair values.
The amount allocated to cost in excess of net assets acquired was $205 million,
to other intangibles (principally subscription lists) was $14 million, and to
other assets, net (principally property, plant and equipment) was $13 million.
Cost in excess of net assets acquired and other intangibles are being amortized
on a straight-line basis over lives ranging from 10-35 years.  The Virginia
Newspapers' results of operations have been included in the Company's
consolidated results of operations since the date of acquisition.

The unaudited consolidated results of operations on a pro forma basis, as though
the Virginia Newspapers had been acquired as of the beginning of each of fiscal
years 1995 and 1994, are as follows:
<TABLE>
<CAPTION>

(In thousands, except per share amounts)             1995           1994                  
- ------------------------------------------------------------------------------------------
<S>                                                <C>            <C>
(Unaudited)
Revenues                                           $740,659       $666,027 
Net income                                         $ 52,052       $116,465 
Earnings per common share and equivalent           $   1.97       $   4.43 




<PAGE>    7

The pro forma information is presented for comparative purposes only and is not
necessarily indicative of the operating results that would have occurred had the
Virginia Newspapers acquisition been consummated at the beginning of the periods
presented, nor is it necessarily indicative of future operating results.

Note 3:  Investments in Unconsolidated Affiliates                               
- --------------------------------------------------------------------------------

The Company has a one-third partnership interest in Southeast Paper
Manufacturing Company (SEPCO), a domestic newsprint manufacturer which pays
licensing fees to the Company.  The Company acquired on September 28, 1994, a
40% interest in Denver Newspapers, Inc. (DNI), the parent company of The Denver
Post, a Denver, Colorado, daily newspaper company, by exercising a warrant, held
since 1987, for $40,000.

On May 20, 1994, the Company sold its 40% common equity interest in Garden State
Newspapers, Inc. (GSN), a domestic daily and weekly newspaper company, along
with its GSN Series A and Series C Preferred Stock, for $63 million in cash.
Additionally, in exchange for the GSN Series B Preferred Stock previously owned
by the Company, the Company received 1,200 shares of $25,000 par, 9% Cumulative
Preferred Stock of DNI (previously owned by GSN), which included accumulated and
unpaid dividends of approximately $17.4 million.  The preferred stock was valued
at $34 million, net of an unamortized discount of $27.3 million, based on an
imputed discount rate of 12% and a redemption date of June 30, 1999.  The sale
of GSN resulted in a gain of $91.5 million ($83.3 million after-tax; $3.17 per
share).

                                             30

Summarized financial information for these investments accounted for by the
equity method follows:


</TABLE>
<TABLE>
Southeast Paper Manufacturing Company:
<CAPTION>
(In thousands)                                                       1995           1994  
- ------------------------------------------------------------------------------------------

<S>                                                <C>            <C>            <C>
Current assets                                                    $ 87,498       $ 61,847 
Noncurrent assets                                                  325,135        350,700 
Current liabilities                                                 63,564         60,528 
Noncurrent liabilities                                             176,938        218,229 
- ------------------------------------------------------------------------------------------


<CAPTION>
(In thousands)                                        1995           1994           1993  
- ------------------------------------------------------------------------------------------

Net sales                                          $290,980       $195,599       $185,784 
Gross profit                                         75,274         29,497         33,403 
Net income (loss)                                    38,341         (5,331)        (6,436)
Company's equity in net income (loss)                12,780         (1,647)          (990)
- ------------------------------------------------------------------------------------------
</TABLE>


<PAGE>    8
<TABLE>


Denver Newspapers, Inc.:
<CAPTION>
(In thousands)                                                       1995           1994  
- ------------------------------------------------------------------------------------------
<S>                                                <C>            <C>            <C>

Current assets                                                    $ 38,631       $ 34,898 
Noncurrent assets                                                   86,370         80,914 
Current liabilities                                                 35,209         27,438 
Noncurrent liabilities                                              28,459         34,300 
Mandatorily redeemable preferred stock                              51,600         48,900 
- ------------------------------------------------------------------------------------------

<CAPTION>
(In thousands)                                        1995           1994           1993  
- ------------------------------------------------------------------------------------------

Net sales                                          $168,836       $140,625       $132,611 
Gross profit                                         67,800         70,377         60,477 
Income before cumulative effect of a change in
  accounting principle                                7,242         12,560          6,251 
Net income applicable to common stock                 4,542          7,117          3,234 
Company's equity in net income                        1,817          2,037            --- 
- ------------------------------------------------------------------------------------------
</TABLE>

The above summarized information for DNI includes its operating results for the
12 month period ended November 30, 1995, the 11 month period ended November 30,
1994, and the 12 month period ended December 31, 1993.  Effective with the
fourth quarter of 1994, the Company began recognizing, on a one month lag, 40%
of DNI's net income applicable to common stockholders.  The carrying value of
the Company's investment in the DNI mandatorily redeemable preferred stock,
which is included in investments in unconsolidated affiliates, was $41 million
and $36.5 million, net of unamortized discounts of $20.3 million and $24.8
million, at December 31, 1995, and December 25, 1994, respectively.  The fair
value of the preferred stock, which the Company intends to hold until maturity,
approximated its carrying value.

Other:
GSN operating results for the 12 month period ended September 30, 1993, were (in
thousands): net sales- $181,490; gross profit- $63,037; and net loss- $10,649.
The Company's investment in GSN was reduced to zero in 1991, and the Company did
not recognize any equity in the operations of GSN subsequent to that date.

Retained earnings of the Company at December 31, 1995, includes $21.6 million
related to undistributed earnings of unconsolidated affiliates.

In February 1995, the Company sold its interest in its Mexican newsprint
affiliate for $3.6 million, which is included in other income, net.  Income from
this affiliate was $2.9 million in 1994 and $3.5 million in 1993.

                                             31




<PAGE>    9

Note 4:  Long-term Debt                                                         
- --------------------------------------------------------------------------------
<TABLE>

Long-term debt at December 31, 1995, and December 25, 1994, was as follows:

<CAPTION>
(In thousands)                                                      1995           1994   
- ------------------------------------------------------------------------------------------

<S>                                                               <C>            <C>
Revolving credit facility                                         $190,000       $    --- 
Bank lines                                                           8,000            --- 
9.27% notes due annually through 1996                               43,750         87,500 
8.62% senior notes due annually from 1998 to 2002                   65,000         65,000 
7.125% revenue bonds due 2022                                       20,000         20,000 
                                                                  ---------      ---------
                                                                   326,750        172,500 
Less current portion of long-term debt                                 ---          9,000 
                                                                  ---------      ---------
Long-term debt                                                    $326,750       $163,500 
==========================================================================================
</TABLE>

In October 1995, the Company replaced its $180 million five-year revolving
credit facility with a five-year revolving credit facility committing eight
banks to lend the Company up to $320 million at competitive interest rates based
typically on the London Interbank Offered Rate.  Under the facility, the Company
is obligated to pay commitment fees equal to 1/8 of 1% per annum on $320
million.

At December 31, 1995, the Company had borrowings of $8 million from available
uncommitted bank demand lines which were classified as long-term debt in
accordance with the Company's intention and ability to refinance this obligation
on a long-term basis.

In early 1995, the Company entered into a three-year agreement with an insurance
company which permits the Company to borrow up to an additional $150 million
under senior notes on an uncommitted basis.  The notes can have a maximum
maturity of 15 years with interest rates determined by market conditions at the
time of issuance.  No borrowings were outstanding under this agreement at
December 31, 1995.

In 1992, the Company issued $20 million of New Jersey Economic Development
Authority tax-exempt revenue bonds.  The bonds are secured by a letter of
credit, under which the Company pays an annual fee equal to 3/4 of 1% per annum
on outstanding bond principal and interest payable.  The bonds contain certain
optional and mandatory redemption provisions, and the bond proceeds are
restricted for capital expenditures related to the Company's Garden State Paper
newsprint operations in New Jersey.

The Company's debt covenants contain a minimum net worth requirement ($331
million at December 31, 1995), and require the maintenance of certain debt to
total capital ratios and debt to cash flow ratios, as defined.  At December 31,
1995, the amount outstanding under the 9.27% notes due in 1996 was classified as
long-term debt in accordance with the Company's intention and ability to
refinance the obligation on a long-term basis.  At December 25, 1994, $34.8
million of the 9.27% notes due in 1995 was classified as long-term debt in
<PAGE>    10

accordance with the Company's intention and ability to refinance the obligation
on a long-term basis.  Excluding the $43.8 million of 9.27% notes, and the $8
million of borrowings under bank demand lines referred to above, long-term debt
maturities during the five years subsequent to December 31, 1995, aggregating
$229,000,000, are as follows:  1996 - none; 1997 - none; 1998 - $13,000,000;
1999 - $13,000,000; 2000 - $203,000,000.

In October 1995, the Company entered into three interest rate swap agreements
totaling $200 million with maturities of three to five years which effectively
converted the Company's variable rate debt to fixed rate debt with a weighted
average interest rate of 6.25%.  The Company enters into interest rate swap
agreements to manage interest cost and risk associated with increasing variable
interest rates.  Amounts which are due to or from interest rate swap
counterparties are recorded in interest expense in the period in which they
accrue.  The Company's exposure to credit loss on its interest rate swap
agreements in the event of nonperformance by the counterparties is believed to
be remote due to the Company's requirement that counterparties have a strong
credit rating.

The Company had an interest rate swap agreement of $50 million which, combined
with the favorable effect of the 1991 termination of a counter swap agreement,
effectively converted the variable interest rate on $50 million of revolving
debt to a fixed interest rate which approximated 8% through the second quarter
of 1994.  To the extent that variable interest rates were below 9%, the Company
was unable to take advantage of such lower rates on the above-mentioned $50
million.  In 1994, the Company recorded this swap, which expired in June 1995,
at its fair value, since the associated debt was retired in 1994.  In 1992, the
Company entered into interest rate swap agreements in amounts which matched the
maturities of the Company's 9.27% notes.  These swaps were terminated in 1992,
at a gain, which is being amortized over the remaining life of the 9.27% notes,
lowering their interest rate to 8.4%.

                                             32

























<PAGE>    11
<TABLE>

Estimated fair values of the Company's financial instruments are as follows:

<CAPTION>
(In thousands)                                       1995                    1994         
- ------------------------------------------------------------------------------------------
                                              Carrying      Fair      Carrying      Fair  
                                               Amount       Value      Amount       Value 
- ------------------------------------------------------------------------------------------
<S>                                           <C>         <C>         <C>         <C>
Assets:
  Cash and cash equivalents (Note 10)         $  3,367    $  3,367    $ 11,663    $ 11,663
  Restricted bond proceeds held in trust           550         550       3,219       3,219
  Investment in DNI
    Preferred Stock (Note 3)                    40,982      40,982      36,545      36,545

Liabilities:
  Interest rate swap agreements                    ---       3,315         550         550

  Long-term debt:
    Revolving credit facility                  190,000     190,000         ---         ---
    Bank lines                                   8,000       8,000         ---         ---
    9.27% notes                                 43,750      45,269      87,500      90,803
    8.62% senior notes                          65,000      71,401      65,000      65,461
    7.125% revenue bonds                        20,000      22,677      20,000      20,190
- ------------------------------------------------------------------------------------------
</TABLE>


Fair values of restricted bond proceeds held in trust are based on market
quotations or valuations reported by the trustee.  The fair value of the
Company's investment in DNI Preferred Stock, which is not publicly traded, was
estimated by discounting expected future cash flows using a current market rate
applicable to the yield, credit quality and maturity of the investment.  The
fair values of the interest rate swaps are based on the estimated cost to the
Company to terminate the swaps.  Fair values of the Company's long-term debt are
estimated using discounted cash flow analyses based on the Company's incremental
borrowing rates for similar types of borrowings.  The borrowings under the
Company's revolving credit facility and bank demand lines approximate their fair
value.


Note 5:  Business Segments                                                      
- --------------------------------------------------------------------------------

The Company is a diversified communications company with four principal business
segments located primarily in the Southeast United States.  The Newspaper
segment, the Company's largest segment based on assets, currently includes seven
daily (four of which were purchased in 1995) and a number of weekly newspapers
and other publications.  The Broadcast Television segment consists of three
television stations.  The Cable Television segment includes two cable television
operations and a cable advertising unit.  The Newsprint segment includes the
Company's recycled newsprint operations.  Intersegment sales (principally
newsprint) comprise less than 1% of consolidated totals and are not shown
separately.  Corporate assets are principally property, plant and equipment and
investments in unconsolidated affiliates.


<PAGE>    12

Operations for 1994 include recognition of a gain of $91.5 million ($83.3
million after-tax; $3.17 per share) related to the sale of the Company's
investment in Garden State Newspapers, Inc. (GSN), for $63 million in cash and
Denver Newspapers, Inc., Preferred Stock valued at $34 million.  See Note 3 for
a further discussion of the GSN sale.

Other income, net, for 1992 includes $2.9 million of insurance proceeds related
to a 1991 fire at the Company's Garden State Paper newsprint mill in Garfield,
New Jersey, and $2.1 million resulting from the termination of obligations
previously established upon the disposition of certain operations.

Operations for 1991 include special charges of $11.3 million ($7.1 million
after-tax), $10.6 million of which relates to the Newspaper segment, for costs
associated with the Company's 1991 early retirement program ($8.8 million) and
the merger, consummated in June 1992, of the Company's two Richmond newspapers
($2.5 million).  Equity in net income (loss) of unconsolidated affiliates for
1991 includes a $78.7 million loss from GSN as a result of GSN management's
decision to write down the carrying value of certain assets, mostly intangibles,
in light of depressed market conditions.

In 1995, the Company began reporting Broadcast Television and Cable Television
segment information separately to provide shareholders with a clearer
understanding of the importance of each segment to the Company's overall
operations.  Certain prior year financial information has been reclassified to
conform with the current year's presentation.

                                             33
<TABLE>
Information as to revenues, profitability and assets is as follows:
<CAPTION>

(In thousands)                         1995       1994       1993       1992       1991   
- ------------------------------------------------------------------------------------------
<S>                                <C>         <C>        <C>        <C>        <C>

Revenues
  Newspaper                        $  350,904  $ 324,366  $ 307,058  $ 299,038  $ 299,173 
  Broadcast Television                 69,274     62,443     54,121     52,579     52,296 
  Cable Television                    134,183    123,305    125,356    117,367    107,300 
  Newsprint                           140,105    102,411    100,371     96,540    116,717 
  Auxiliary                            13,300     13,722     13,918     12,135     10,414 
- ------------------------------------------------------------------------------------------
    Total                          $  707,766  $ 626,247  $ 600,824  $ 577,659  $ 585,900 
==========================================================================================














<PAGE>    13
<CAPTION>

(In thousands)                         1995       1994       1993       1992       1991   
- ------------------------------------------------------------------------------------------
Operating profit
  Newspaper                        $   25,812  $  31,543  $  19,610  $  16,382  $     681 
  Broadcast Television                 25,195     20,647     14,281     11,259     10,908 
  Cable Television                     10,654     13,691     20,897     14,653      7,498 
  Newsprint                            11,841        470      5,725      1,277     18,527 
  Auxiliary                              (509)      (100)      (210)      (958)    (1,273)
- ------------------------------------------------------------------------------------------
                                       72,993     66,251     60,303     42,613     36,341 
Gain on sale of Garden State
  Newspapers investment                   ---     91,520        ---        ---        --- 
Interest expense                      (15,522)   (16,948)   (21,274)   (17,559)   (16,056)
Equity in net income (loss) of
  unconsolidated affiliates            14,597        390       (990)    (4,926)   (75,640)
Preferred stock income                  4,437      2,545        ---        ---        --- 
Other, net                              5,204       (789)       835      6,131      2,659 
- ------------------------------------------------------------------------------------------
    Income (loss) before
      income taxes                 $   81,709  $ 142,969  $  38,874  $  26,259  $ (52,696)
==========================================================================================

Identifiable assets
  Newspaper                        $  565,919  $ 343,804  $ 330,613  $ 344,255  $ 306,754 
  Broadcast Television                 52,483     40,697     42,208     47,347     54,441 
  Cable Television                    165,933    181,221    186,744    196,035    207,908 
  Newsprint                            86,173     84,042     84,329     86,315     81,495 
  Auxiliary                            23,407     23,538     24,592     24,606     23,954 
  Corporate                           123,128    114,163     77,090     89,587     88,059 
  Segment eliminations                   (300)      (300)      (334)      (720)      (300)
- ------------------------------------------------------------------------------------------
    Total                          $1,016,743  $ 787,165  $ 745,242  $ 787,425  $ 762,311 
==========================================================================================

Capital expenditures
  Newspaper                        $    5,570  $  34,413  $  12,259  $  63,631  $  90,165 
  Broadcast Television                  1,805      1,852      2,227      1,291      1,011 
  Cable Television                     17,895     16,371     13,110     12,023     13,341 
  Newsprint                             3,392      3,797      4,413     14,899     10,558 
  Auxiliary                                83        297        226         59         95 
  Corporate                               331        189        602        416        213 
- ------------------------------------------------------------------------------------------
    Total                          $   29,076  $  56,919  $  32,837  $  92,319  $ 115,383 
==========================================================================================

Depreciation and amortization
  Newspaper                        $   22,748  $  21,263  $  21,623  $  19,337  $  14,528 
  Broadcast Television                  2,676      2,936      3,267      3,524      3,739 
  Cable Television                     26,519     22,402     22,702     23,177     23,726 
  Newsprint                             6,305      6,472      6,837      6,161      5,638 
  Auxiliary                               867        857        859        864        880 
  Corporate                             1,475      1,520      1,559      1,487      1,432 
- ------------------------------------------------------------------------------------------
    Total                          $   60,590  $  55,450  $  56,847  $  54,550  $  49,943 
==========================================================================================
</TABLE>
                                             34
<PAGE>    14

Note 6:  Taxes on Income                                                   
- --------------------------------------------------------------------------------

The Company accounts for income taxes in accordance with Statement of Financial
Accounting Standards No. 109, "Accounting for Income Taxes" (SFAS 109), which
requires recognition of deferred tax liabilities and assets for the expected
future tax consequences of events that have been included in the financial
statements or tax returns.  Under this "liability" method, deferred tax
liabilities and assets are determined based on the temporary differences between
the financial statement and tax bases of assets and liabilities by applying
enacted statutory tax rates applicable to future years in which the differences
are expected to reverse.

In accordance with SFAS 109, the Company recognized an increase in the deferred
tax liability in 1993 to reflect the increase in the federal statutory tax rate,
from 34% to 35%.  At the date of enactment, the cumulative effect of the
increase, which was made retroactively to January 1, 1993, was to decrease 1993
net income by $2.3 million ($0.09 per share).  This decrease in net income was
substantially offset by the effects of resolving various tax examinations
covering fiscal years prior to 1992.

Net of refunds, in 1995, 1994 and 1993, the Company paid income taxes of $18.4
million, $9.2 million and $11.6 million, respectively.  Taxes paid in 1994 are
net of $10.8 million of refunds resulting from settlements with the Internal
Revenue Service concerning examinations of fiscal years prior to 1992.

The Company's federal income tax returns for fiscal years 1993 and 1992 have
been examined by the Internal Revenue Service.  The result of this IRS
examination was not material to the Company's results of operations, financial
position or cash flows.  The Company also has various state tax returns under
examination, the results of which are not expected to be material to the
Company's results of operations, financial position or cash flows.

<TABLE>

Significant components of income taxes are as follows:

(In thousands)                                        1995           1994           1993  
- ------------------------------------------------------------------------------------------
<S>                                                <C>            <C>            <C>
Current:
  Federal                                          $ 20,300       $ 18,996       $ 10,956 
  State                                               3,906          2,260          1,737 
                                                   ---------      ---------      ---------
                                                     24,206         21,256         12,693 
                                                   ---------      ---------      ---------
Deferred:
  Federal                                             4,073          3,645            (14)
  State                                                 198          1,059            487 
                                                   ---------      ---------      ---------
                                                      4,271          4,704            473 
                                                   ---------      ---------      ---------
                                                   $ 28,477       $ 25,960       $ 13,166 
==========================================================================================




<PAGE>    15

Temporary differences which give rise to significant components of the Company's deferred tax liabilities and assets at December 31,
1995, and December 25, 1994, are as follows:
<CAPTION>

(In thousands)                                                       1995           1994  
- ------------------------------------------------------------------------------------------
<S>                                                               <C>            <C>
Deferred tax liabilities:
  Tax over book depreciation                                      $126,231       $128,715 
  Other                                                             13,895         11,854 
                                                                  ---------      ---------
Total deferred tax liabilities                                     140,126        140,569 
                                                                  ---------      ---------

Deferred tax assets:
  Employee benefits                                                (34,019)       (31,921)
  Alternative minimum tax credit                                       ---         (9,511)
  Other                                                            (13,579)       (12,206)
                                                                  ---------      ---------
Total deferred tax assets                                          (47,598)       (53,638)
                                                                  ---------      ---------

Deferred tax liabilities, net                                       92,528         86,931 
Deferred tax assets included in other current assets                10,356         10,081 
                                                                  ---------      ---------
Deferred tax liabilities                                          $102,884       $ 97,012 
==========================================================================================

                                             35

Reconciliation of income taxes computed at the federal statutory tax rate to actual income tax expense is as follows:

<CAPTION>
(In thousands)                                        1995           1994           1993  
- ------------------------------------------------------------------------------------------
<S>                                                <C>            <C>            <C>
Income taxes computed at federal statutory
  tax rate                                         $ 28,598       $ 50,039       $ 13,606 
Increase (reduction) in taxes resulting from:
  State income taxes, net of federal income
    tax benefit                                       2,664          2,261          1,446 
  Investment income - unconsolidated affiliates      (1,751)        (1,283)           --- 
  Life insurance plans                               (1,674)        (1,525)        (1,756)
  Gain on sale of investment in Garden State
    Newspapers                                          ---        (24,422)           --- 
  Change in enacted tax rates                           ---            ---          2,068 
  Tax examination adjustments and settlements           ---            ---         (2,085)
  Other                                                 640            890           (113)
                                                   ---------      ---------      ---------
                                                   $ 28,477       $ 25,960       $ 13,166 
==========================================================================================
</TABLE>






<PAGE>    16

Note 7:  Common Stock and Stock Options                                         
- --------------------------------------------------------------------------------

Holders of the Class A common stock are entitled to elect 30% of the Board of
Directors and, with the holders of Class B common stock, also are entitled to
vote on the reservation of shares for stock awards and on certain specified
types of major corporate reorganizations or acquisitions.  Class B common stock
can be converted into Class A common stock on a share-for-share basis at the
option of the holder.  Both classes of common stock receive the same dividends
per share.

The Company has elected to follow Accounting Principles Board Opinion No. 25,
"Accounting for Stock Issued to Employees", in accounting for the Company's
stock-based awards.

The Company has two nonqualified stock option plans under which options to
purchase Class A common stock may be granted to key employees.  The plans are
administered by the Compensation & Stock Option Committee of the Board of
Directors.  The Committee sets option prices and determines when options become
exercisable.  The option price for the 1976 plan is presently not less than
$2.50 per share, while the 1987 plan stipulates option prices equal to the fair
market value on the date of grant.  Every option must become exercisable on or
before the fifth anniversary of its grant.  In general, portions of the options
vest and become exercisable in each of the first three to five years after their
grant.  Options under the plans are then exercisable during the continued
employment of the optionee, but not for a period greater than ten years after
the date of grant for options granted subsequent to the 1991 amendment to the
1987 plan and for a period of not greater than three years after termination of
employment.  The Company will not make any future awards under these plans.





























<PAGE>    17
<TABLE>
<CAPTION>
                                                                                   Price  
Nonqualified Option Shares                       Outstanding    Exercisable      Per Share
- ------------------------------------------------------------------------------------------
<S>                                               <C>              <C>            <C>
Balance at December 27, 1992                        893,570        583,010        $  2-46 
  Became exercisable                                    ---        152,134          19-32 
  Exercised                                         (57,632)       (57,632)          2-20 
  Issued                                            200,000            ---             19 
  Canceled/forfeited                                (87,355)       (74,144)          2-46 
                                                  ----------     ----------
Balance at December 26, 1993                        948,583        603,368           2-46 
  Became exercisable                                    ---        183,407          19-32 
  Exercised                                         (55,554)       (55,554)          2-20 
  Issued                                            149,400            ---             28 
  Forfeited                                         (19,780)       (19,780)         32-46 
                                                  ----------     ----------
Balance at December 25, 1994                      1,022,649        711,441           2-46 
  Became exercisable                                    ---        179,808          19-28 
  Exercised                                         (81,436)       (81,436)          2-32 
  Issued                                            130,400            ---             28 
  Forfeited                                         (33,102)       (33,102)         19-46 
                                                  ----------     ----------
Balance at December 31, 1995                      1,038,511        776,711           2-46 
========================================================================================= 
</TABLE>
                                             36

The number of shares reserved for future grants at December 31, 1995, December
25, 1994, and December 26, 1993, was 310,187, 434,985 and 584,385, respectively.

Under the terms of the Company's restricted stock plan, adopted in 1991, certain
key employees were granted 86,400, 107,600 and 158,400 restricted shares of the
Company's Class A common stock in 1995, 1993 and 1991, respectively.  Shares
were awarded in the name of each of the participants; these shares have all the
rights of other Class A shares, subject to certain restrictions and forfeiture
provisions.  Restrictions on the shares expire no more than ten years after the
date of award, or earlier if certain performance targets are met.  The Company
will not make any future awards under the plan.

Unearned compensation was recorded at the date of award based on the market
value of shares.  Unearned compensation, which is shown as a separate component
of stockholders' equity, is being amortized to expense over a vesting period not
exceeding ten years, based upon meeting certain performance targets.  The amount
amortized to expense in 1995, 1994 and 1993 was $1,361,000, $1,118,000 and
$358,000, respectively.  Shares reserved for future grants at the end of 1995,
1994 and 1993 were 85,000, 171,000 and 155,000, respectively.

In May 1995, shareholders approved the 1995 Long-Term Incentive Plan (LTP) which
reserved and made available 1,300,000 shares of Class A common stock for any
future stock-based awards.  The LTP provides that no more than 400,000 shares
can be issued which are subject to performance criteria.  The plan is
administered by the Compensation & Stock Option Committee of the Board of
Directors.  The plan will continue until terminated by the Company.  The
approval of the 1995 LTP required the 1987 Stock Option Plan and the 1991
Restricted Stock Plan to be terminated.  Past awards under these plans are not
affected.

<PAGE>    18

Also in May 1995, shareholders approved the Restricted Stock Plan For Non-
Employee Directors.  Each non-employee director will automatically receive
shares every two years of Class A common stock with a market value equal to
$10,000.  Under the plan, restrictions on shares expire no more than ten years
from date of award, or earlier if certain performance targets are met.  During
1995, 1,905 shares were awarded.

Note 8:  Retirement Plans                                                       
- --------------------------------------------------------------------------------

The Company has a non-contributory defined benefit retirement plan which covers
substantially all employees.  Benefits are based on salary and years of service.
The Company's funding policy is to contribute annually the tax-deductible
amounts required by statute.  Plan assets include marketable securities, U.S.
government obligations and cash equivalents.  The Company also has a non-
contributory unfunded executive supplemental retirement plan which supplements
the coverage available to certain executives under the defined benefit
retirement plan.

Certain employees of the Company's newsprint operations participate in multi-
employer defined benefit and contribution pension plans.  The plans provide
benefits to substantially all union employees.

Net pension cost for 1995, 1994 and 1993 is summarized below.
<TABLE>
<CAPTION>

(In thousands)                                        1995           1994           1993  
- ------------------------------------------------------------------------------------------
<S>                                                <C>            <C>            <C>
Benefits earned during the year                    $  4,067       $  4,632       $  3,786 
Interest cost on projected benefit
  obligation                                         10,973         10,462         10,507 
Actual return on plan assets                        (38,363)        (1,179)       (18,103)
Net amortization and deferral                        22,490        (13,647)         2,857 
                                                   ---------      ---------      ---------
Defined benefit plan expense (credit)                  (833)           268           (953)
Supplemental retirement plan expense                  2,371          2,040          1,814 
Multi-employer plans expense                            576            593            623 
                                                   ---------      ---------      ---------
    Total expense                                  $  2,114       $  2,901       $  1,484 
==========================================================================================

                                             37














<PAGE>    19

The non-contributory defined benefit retirement plan's status was as follows:

<CAPTION>
                                                               December 31,   December 25,
(In thousands)                                                     1995           1994    
- ------------------------------------------------------------------------------------------
<S>                                                               <C>            <C>
Actuarial present value of benefit obligation:
  Vested                                                          $123,250       $109,642 
  Non-vested                                                         4,431          4,092 
                                                                  ---------      ---------
    Total accumulated benefit obligation                          $127,681       $113,734 
- ------------------------------------------------------------------------------------------
Plan assets at fair value                                         $172,710       $144,012 
Projected benefit obligation                                       153,711        137,504 
                                                                  ---------      ---------
Plan assets in excess of projected
  benefit obligation                                                18,999          6,508 
Unrecognized net gain                                              (30,157)       (18,203)
Unrecognized prior service costs                                     5,704          6,420 
Unrecognized net asset from transition                              (5,061)        (6,073)
                                                                  ---------      ---------
Net pension liability                                             $(10,515)      $(11,348)
==========================================================================================

Assumptions used in determining the funded status of the non-contributory defined benefit retirement plan are as follows:
<CAPTION>

                                                      1995        1994        1993 
                                                      ----        ----        ---- 
<S>                                                  <C>         <C>         <C>
Discount rate                                         7.50%       8.00%       7.25%
Average rate of increase in compensation levels       4.50%       5.00%       4.75%
Expected long-term rate of return on plan assets     10.00%      10.00%      10.00%
</TABLE>

At December 31, 1995, and December 25, 1994, the projected benefit obligation of
the supplemental retirement plan totaled $12.8 million and $11.4 million,
respectively, and was included as a liability in the accompanying balance sheet.

The Company also sponsors a thrift plan covering substantially all employees.
Company contributions represent a partial matching of employee contributions up
to a maximum of 3.3% of the employee's salary.  Contributions charged to expense
under the plan were $4 million, $3.7 million and $3.5 million in 1995, 1994 and
1993, respectively.

Note 9:  Postretirement Benefits                                                
- --------------------------------------------------------------------------------

The Company provides certain health and life insurance benefits for retired
employees.  Substantially all of the Company's full-time employees hired before
1992 may become eligible for all or a portion of those benefits if they retire
after age 55 with at least ten years of service.  Employees hired after 1991 are
not eligible for Company paid health care and life insurance benefits at
retirement.  The postretirement health care plan for participants hired before
1992 and retiring after December 31, 1991, is contributory and contains cost-
sharing features. The annual health care benefit paid by the Company is fixed
and determined by years of service and retirement age and is limited to $4,500
<PAGE>    20

per employee.  Company paid life insurance benefits are based on age and
compensation, with a maximum insurance coverage limitation of $50,000 for post-
1991 retirees.  The Company's policy is to fund postretirement benefits as
claims and premiums are paid.

The following table sets forth components of the accumulated postretirement
benefit obligation included in the accompanying balance sheet at December 31,
1995, and December 25, 1994:

<TABLE>
<CAPTION>
                                                     Medical              Life Insurance
(In thousands)                                        Plans                   Plans       

- ------------------------------------------------------------------------------------------
<S>                                           <C>         <C>          <C>        <C>
                                                1995         1994        1995        1994 
                                                ----         ----        ----        ---- 

Retirees                                      $11,978     $13,425      $ 5,561    $ 5,780 
Fully eligible plan participants                  163         179          163        179 
Other active plan participants                  6,213       4,828        2,006      1,496 
                                              --------    --------     -------    --------
Accumulated postretirement benefit
  obligation                                   18,354      18,432        7,730      7,455 
Unrecognized accumulated net gain (loss)       (1,407)     (1,757)         677        340 
                                              --------    --------     -------    --------
Accrued postretirement benefit cost           $16,947     $16,675      $ 8,407    $ 7,795 
==========================================================================================

                                             38

Net periodic postretirement benefit cost for 1995, 1994 and 1993 includes the following components:
<CAPTION>

                                               Medical                 Life Insurance 
(In thousands)                                  Plans                       Plans         
- ------------------------------------------------------------------------------------------
<S>                                    <C>      <C>      <C>      <C>      <C>      <C>
                                        1995     1994     1993     1995     1994     1993 
                                        ----     ----     ----     ----     ----     ---- 

Service cost                           $  324   $  388   $  333   $  114   $  133   $  133
Interest cost                           1,383    1,410    1,359      570      573      573
                                       ------   ------   ------   ------   ------   ------
Net periodic postretirement
  benefit cost                         $1,707   $1,798   $1,692   $  684   $  706   $  706
==========================================================================================
</TABLE>

The annual assumed rate of increase in the health care cost trend rate is 10.75%
for 1996 (11.25% for 1995), and is assumed to decrease gradually to 6.75% in
2004 and thereafter for pre-65 benefits, and to 5.75% in 2006 and thereafter for
post-65 benefits.  Increasing the health care cost trend rate assumption by one
percentage point in each year would increase the accumulated postretirement
benefit obligation at December 31, 1995, and December 25, 1994, by approximately
$1 million, and the aggregate of the service and interest cost components of net

<PAGE>    21

periodic postretirement benefit cost for 1995 and 1994 by approximately $.1
million.

The discount rate used to determine the accumulated postretirement benefit
obligation was 7.5% and 8% for 1995 and 1994, respectively.  The average rate of
increase in compensation levels used to determine life insurance benefits was
4.50% and 5% for 1995 and 1994, respectively.


Note 10:  Other                                                                 
- --------------------------------------------------------------------------------

Revenue recognition
- -------------------
Advertising revenue is recognized when ads are published or aired, or when
related advertising services are rendered.  Subscription revenue is recognized
on a pro-rata basis over the term of the subscription.  Newsprint revenue is
recognized upon shipment of newsprint.

Depreciation and amortization
- -----------------------------
Plant and equipment are depreciated, primarily on a straight-line basis, over
their estimated useful lives which are generally 40 years for buildings and
range from 3 to 20 years for machinery and equipment.  Depreciation deductions
are computed by accelerated methods for income tax purposes.

Cost in excess of net assets acquired through 1970 (approximately $33 million)
is not amortized unless there is evidence of diminution in value; such excess
cost incurred after 1970 is being amortized by the straight-line method over
periods not exceeding 40 years.  Management periodically evaluates the
recoverability of cost in excess of net assets acquired by reviewing the current
and projected profitability of each of the Company's operations.  Amortization
of the excess of cost of businesses acquired over equity in net assets and other
intangibles was $3,071,000, $1,764,000 and $1,883,000 in 1995, 1994 and 1993,
respectively.

Interest
- --------
In 1995, 1994 and 1993, the Company's interest expense was $15.5 million, $16.9
million and $21.3 million, respectively, which is net of $.4 million, $.8
million and $.3 million of interest costs capitalized for those years.  Interest
payments, net of amounts capitalized, made during 1995, 1994 and 1993 were $14.4
million, $19.5 million and $23.5 million, respectively.

Cash and cash equivalents
- -------------------------
Cash and cash equivalents include highly liquid investments with original
maturities of three months or less whose carrying amount approximates fair
value.

Inventories
- -----------
Inventories, principally raw materials, are valued at the lower of cost or
market.  The cost of raw material used in the production of newsprint is
determined on the basis of average cost.  The cost of newsprint inventories is
determined on the first-in, first-out method.


<PAGE>    22

Other current assets
- --------------------
Other current assets include program rights of $8,246,000 and $2,752,000 for
1995 and 1994, respectively.

Accrued expenses and other liabilities
- --------------------------------------
<TABLE>
Accrued expenses and other liabilities consist of the following:
<CAPTION>

(In thousands)                                                       1995           1994  
- ------------------------------------------------------------------------------------------
<S>                                                               <C>            <C>
Payroll                                                           $ 16,477       $ 15,520 
Program rights                                                       8,067          2,522 
Advances from unconsolidated newsprint affiliate                     6,667          6,667 
Unearned revenue                                                     6,636          5,555 
Other                                                               34,917         31,709 
                                                                  ---------      ---------
  Total                                                           $ 72,764       $ 61,973 
==========================================================================================
</TABLE>
                                             39

Lease obligations
- -----------------
The Company and its subsidiaries rent certain facilities and equipment under
operating leases.  These leases extend for varying periods of time up to ten
years and in most cases contain renewal options.  Total rental expense amounted
to $7 million in 1995, $7.2 million in 1994 and $7 million in 1993.  Minimum
rental commitments under operating leases with noncancelable terms in excess of
one year are as follows:  1996 - $6,378,000; 1997 - $5,894,000; 1998 -
$4,693,000; 1999 - $3,332,000; 2000 - $1,957,000; subsequent years - $7,347,000.

Concentration of credit risk
- ----------------------------
Media General is a diversified communications company which sells products and
services to a wide variety of customers located principally in the eastern
United States.  The Company's trade receivables result primarily from its
newspaper, broadcast television, cable television and newsprint operations.  The
Company routinely assesses the financial strength of significant customers, and
this assessment, combined with the large number and geographic diversity of its
customer base, limits its concentration of risk with respect to trade
receivables.

Commitments and contingencies
- -----------------------------
The Company is committed to purchase approximately $18 million of program rights
over the next five years which currently are not available for broadcast,
including programs not yet produced.  If such programs are not produced the
Company's commitment would expire without obligation.

The Company entered into a stock redemption agreement in November 1985, which
was amended in January 1988, and April 1994, with Mr. D. Tennant Bryan, Chairman
of the Executive Committee of the Board of Directors.  The amended agreement
provides that upon Mr. Bryan's death, his estate has the option to sell and the
Company has a separate option to buy the lesser of (a) 15% of the Company's
<PAGE>    23

Class A stock owned by Mr. Bryan at his death and (b) a sufficient number of
shares of Class A stock to fund estate taxes and certain funeral and
administrative expenses.  The purchase price for each share redeemed under the
amended agreement will equal 90% of the average daily closing price for a share
of Class A stock during the 91 days preceding the date that is 30 days after the
date of death.  If the Company or the estate had exercised an option,
respectively, to buy or sell, the maximum cost to the Company of the redemption
would have approximated $9 million at December 31, 1995.

Pursuant to the provisions of the Cable Television Consumer and Competition Act
of 1992 (the "1992 Cable Act"), the rates charged to subscribers by the
Company's Fairfax Cable subsidiary are subject to regulation and review by local
franchising authorities and the Federal Communications Commission (FCC).  The
FCC is currently reviewing certain of the rates charged to subscribers.  The
Company believes that it has complied with all provisions of the 1992 Cable Act,
including its rate setting provisions.  However, since the Company's rates for
regulated services are subject to review, the Company may be subject to a refund
liability if its rates are successfully challenged.

                                             40

Media General, Inc.
Management Statement

Primary responsibility for the integrity and objectivity of the Company's
financial statements rests with Management.  The financial statements report on
Management's stewardship of Company assets.  They are prepared in conformity
with generally accepted accounting principles and accordingly include amounts
that are based on Management's best estimates and judgments.  Nonfinancial
information included in the annual report has also been prepared by Management
and is consistent with the financial statements.

Media General, Inc., maintains an accounting system and related controls
designed to provide reasonable assurance that there is proper authorization and
accounting for all transactions, that financial records are reliable for
preparing financial statements, and that assets are safeguarded against loss or
unauthorized use.  The system is supported by written policies and guidelines, a
program of internal audit and the selection and training of qualified personnel.

The Audit Committee of the Board of Directors is composed of outside directors.
The Committee meets periodically with Management, internal auditors and the
independent auditors.



January 26, 1996


J. Stewart Bryan III                         Marshall N. Morton
Chairman, President and                      Senior Vice President and
Chief Executive Officer                      Chief Financial Officer
- --------------------------------------------------------------------------------






<PAGE>    24

Report of Independent Auditors


The Board of Directors and Stockholders,
Media General, Inc.


We have audited the accompanying consolidated balance sheets of Media General,
Inc., as of December 31, 1995, and December 25, 1994, and the related
consolidated statements of operations, stockholders' equity and cash flows for
each of the three fiscal years in the period ended December 31, 1995.  These
financial statements are the responsibility of the Company's management.  Our
responsibility is to express an opinion on these financial statements based on
our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the consolidated financial position of Media
General, Inc., at December 31, 1995, and December 25, 1994, and the consolidated
results of its operations and its cash flows for each of the three fiscal years
in the period ended December 31, 1995, in conformity with generally accepted
accounting principles.


January 26, 1996                                       Ernst & Young LLP
Richmond, Virginia

                                        41






















<PAGE>    25

         Media General, Inc., Financial Review and Management Analysis


This discussion, which addresses the principal factors affecting the Company's
operations during the past three years, should be read in conjunction with the
Company's financial statements and the Ten-Year Financial Summary which appear
elsewhere in this report.

Several noteworthy transactions and other matters which occurred in 1995 and
1994 are briefly summarized in the following paragraphs.

In late October 1995, for approximately $232 million, the Company acquired the
Virginia newspaper properties in Lynchburg, Charlottesville, Culpeper and
Suffolk (Virginia Newspapers, Inc., "VNI") of Worrell Enterprises, Inc., and its
affiliates.  The acquisition included four daily and Sunday newspapers and a
number of weekly and other publications.  The transaction was accounted for as a
purchase and accordingly, the operations of the acquired properties have been
included in the Company's consolidated results of operations since the date of
purchase.  Consequently, the following comparisons of operating results focus
much of their attention on the comparative performance of the Company, excluding
the results of the recently acquired VNI operations.

In February 1995, the Company sold its interest in a Mexican newsprint affiliate
for $3.6 million.  This concluded the Company's 20-year relationship with that
venture.

In 1995, the Company began reporting Broadcast Television Segment and Cable
Television Segment information separately to provide stockholders with a clearer
understanding of the importance of each segment to the Company's overall
operations.  Previously, the two divisions had been combined and reported in the
Television Segment.  As a result of the change, certain prior year segment
information and discussions contained in this review and analysis have been
reclassified and modified to conform with the current year's presentation.

Finally, 1995 operating results include 53 weeks, while those for 1994 and 1993
include 52 weeks.

During 1994, the Company completed two significant transactions related to
unconsolidated affiliates.  On May 20, 1994, the Company sold its investment in
Garden State Newspapers, Inc. (GSN), for cash of $63 million and preferred stock
of Denver Newspapers, Inc., which had a fair value of $34 million.  This
disposition ended the Company's nine-year ownership position in GSN and resulted
in a gain of $91.5 million ($83.3 million after-tax; $3.17 per share). On
September 28, 1994, the Company acquired 40% of the common stock of Denver
Newspapers, Inc. (DNI), through the exercise, for $40,000, of a warrant held
since 1987.  Beginning with the fourth quarter of 1994, the Company began
recognizing in its earnings 40% of DNI's net income applicable to common
stockholders.

Additional information regarding each of these 1995 and 1994 events is included
in the appropriate areas of this review and analysis, as well as elsewhere in
this report.






<PAGE>    26
RESULTS OF OPERATIONS

REVENUES
- --------

1995 Compared to 1994

Consolidated revenues for 1995 rose 13% (11.7% excluding VNI) to $707.8 million
from $626.2 million in 1994.  All of the Company's significant business segments
contributed to the revenue growth; the strongest contributions came from the
Newsprint and Newspaper Segments.

Total Newspaper Segment revenues for 1995 of $350.9 million were up 8.2% from
$324.4 million in 1994.  Excluding VNI, segment revenues increased 5.7%. At the
Company's metropolitan newspaper group, which includes its three largest daily
newspapers, advertising revenues increased 4.7%, reflecting the effect of a 6.4%
average rate increase offset by a 1.6% decline in advertising inches.
Classified advertising led the way in the overall revenue improvement, with
growth in the employment, automotive and real estate categories.  A small
revenue increase in retail advertising was offset by a commensurate decline in
general advertising.  Circulation revenues rose 6% in 1995, the result of a 4.5%
average rate increase together with a 1.4% rise in circulation volume.  Other
revenues rose 23% due principally to increased waste newsprint sales (up due to
prices) and commercial printing revenue gains.

In August 1994, the Company launched its entry into electronic publishing with
The Tampa Tribune's introduction of Tampa Bay Online (TBO).  In conjunction with
Prodigy Services, and with

                                             42

Doppler radar weather pictures and news support from the Company's WFLA-TV
station, TBO, now available on the Internet's World Wide Web, is the first
interactive, local news and entertainment service in the Tampa Bay area, and
currently serves nearly 6,500 subscribers.  In mid-1995, the Company's Richmond
Times-Dispatch, again in partnership with Prodigy Services, using the news and
weather resources of independently owned WWBT-TV, Channel 12, in Richmond,
introduced a similar service named Gateway Virginia which provides Virginia news
coverage to users of the World Wide Web.  These types of ventures, although
initially small in terms of revenue contribution, represent a logical extension
of the Company's in-place news gathering and disseminating capabilities, and the
Company will continue to explore additional projects to expand its revenue base.

Broadcast Television Segment revenues increased to $69.3 million in 1995, up
10.9% from $62.4 million in 1994.  The increase came from strength in local and
national advertising primarily at the Company's flagship station WFLA-TV in
Tampa; WJKS-TV in Jacksonville also contributed to the overall growth.
Increases in national (due to robust automotive spending) and local advertising
categories, together with advertising increases in the food and entertainment
categories, more than offset declines in political revenues (resulting from the
absence of last year's political races) and the slight decline in revenues at
WCBD-TV, which continued to feel the effects of the Navy Base and Shipyard
closings.  In December 1994, three of the Tampa market's four major broadcast
television stations changed their network affiliations.  In that market only the
Company's WFLA-TV station retained its historical network affiliation.  This
undisrupted network affiliation has contributed to WFLA-TV's ability to achieve
the number one station ranking in that market (sign-on to sign-off), resulting
in strong demand for advertising time and increased advertising rates.

<PAGE>    27

In mid-February 1996, the Company was advised that ABC would transfer its
network affiliation in Jacksonville and Charleston to another broadcast
television operator during the second half of the year.  Our Charleston station
will pursue affiliation with another network, and we are exploring several
options for our Jacksonville station.  The Company's future results of
operations are not expected to be materially affected by these events.

Revenues of the Company's Cable Television Segment rose to $134.2 million in
1995, up 8.8% from $123.3 million in 1994.  The improvement came from the
Company's Fairfax County, Virginia, cable system as a result of a January 1,
1995, 2.1% subscriber rate increase on basic service and an average increase of
6.5% on expanded service.  These rate increases, together with the 3.5% growth
in subscribers (to 221,800 at December 31, 1995), produced a 3.6% improvement in
average revenue per subscriber (excluding pay-per-view). While the
Telecommunications Act of 1996 (1996 Act) eliminates rate regulation of cable
services other than the basic service tier after March 31, 1999, certain of the
rates charged for regulated services after September 1, 1993, remain subject to
regulation and review by local franchising authorities and the Federal
Communications Commission (FCC) under the Cable Television Consumer Protection
Act of 1992 (1992 Cable Act). The FCC is currently reviewing certain of the
Company's rates charged to subscribers.  The Company believes it has complied
with all applicable provisions of the 1992 Act, including its rate setting
provisions.  However, since the Company's rates for regulated services are
subject to review, the Company may be subject to a refund liability and/or rate
adjustments if its rates are successfully challenged.  The 1996 Act also removes
previously applicable restrictions that had prevented most local telephone
companies from offering cable services in the areas where they provide telephone
services.  This development and the advent of wireless and direct broadcast
satellite services likely will increase competition in the areas served by the
Company's cable systems.  In light of these events, the Company is developing
several strategic planning alternatives, including entry into the data
transmission and commercial and residential telephone markets, for the future
operation of its cable systems.  The Company estimates that the capital
investment required for it to compete effectively in the telephony market could
exceed $200 million over a ten-year period.

Newsprint Segment revenues increased 36.8% in 1995, to $140.1 million from
$102.4 million in 1994.  The increase was attributable to the Company's Garden
State Paper newsprint mill, located in Garfield, New Jersey, where the average
realized selling price per ton rose 39%.  The rise in the average realized
selling price was attributable to the cumulative effects of four selling price
changes (due to discount reductions or list price increases) imple-

                                             43

mented since the beginning of 1995, the most recent being a 10% list price
increase announced September 1, 1995, which was not fully implemented until
October 1, 1995.  Newsprint selling prices began the year at $455 per ton, and
reached $652 per ton by year-end as a result of the discount reductions and list
price increases discussed above.  The Garden State mill is operating at full
capacity, and is sold-out through the end of 1996.  Despite the impact of rising
newsprint prices on the Company's own newspaper operations, such price increases
result in an overall benefit to the Company on a consolidated basis because it
sells more newsprint in the marketplace than it consumes internally.  The
increase in newsprint revenues provided by the Company's Garden State mill more
than offset the absence of $2.9 million in option fees from the Company's
Mexican newsprint affiliate which were discontinued, as planned, in October
1994.
<PAGE>    28

1994 Compared to 1993

Consolidated revenues for 1994 rose 4.2% to $626.2 million from $600.8 million
in 1993.  The growth was led by the Company's Newspaper and Broadcast Television
operations.

Newspaper Segment revenues for 1994 of $324.4 million were up 5.6% from $307.1
million in 1993.  At the Company's metropolitan newspaper group, which included
its three daily newspapers, advertising revenues increased 6%, reflecting the
combined effects of a 3.2% average rate increase and a 2.7% increase in
advertising inches.  Classified advertising was the primary contributor to the
overall revenue growth paced, as in the previous year, by the automotive and
employment categories.  Retail advertising revenues reflected a small increase
in 1994, reversing three consecutive years of declines.  The turnaround was
primarily the result of some stabilization in the department store category and
increased rates.  Circulation revenues rose 3.3% in 1994, the result of a 4.3%
average rate increase which more than offset a slight combined decrease in
circulation volume.

Broadcast Television Segment revenues increased to $62.4 million in 1994, up
15.4% from $54.1 million in 1993.  All three of the Company's broadcast
television stations generated revenue growth in 1994, led by WFLA-TV, the
Company's flagship station in Tampa, Florida.  The improvement came from
strength in the local, national and political advertising categories.  Local and
national benefited from strong automotive and electronics advertising during the
year, while state-related elections fueled the growth in political advertising
revenues.

Revenues of the Company's Cable Television Segment declined to $123.3 million in
1994, down 1.6% from $125.4 million in 1993 due, in large measure, to the impact
of the 1992 Cable Act on the Company's Fairfax County, Virginia, cable system
(Fairfax Cable).  Despite a 3.9% increase in the number of subscribers during
the year, to 214,300 at December 25, 1994, average revenue per subscriber
(excluding pay-per-view) declined 7% in 1994.  The decrease in average revenue
per subscriber reflects a decline in the percentage of subscribers taking
expanded cable service.  To a significant degree, this is attributable to 1992
Cable Act provisions which now enable subscribers who take basic cable service
to subscribe directly to premium channels.  Also, Fairfax Cable's overall rates
for its regulated services were essentially frozen during the 23-month period
from February 1, 1993, through December 31, 1994, again largely the result of
the 1992 Cable Act.  These factors, together with a small 1994 decline in pay-
per-view revenues (the result of fewer popular special event and movie offerings
during the year), more than offset increased installation revenues from
subscriber growth.

Newsprint Segment revenues increased 2% in 1994, to $102.4 million from $100.4
million in 1993.  The increase was attributable to the Company's Garden State
Paper newsprint mill, located in Garfield, New Jersey, where a 1.5% (3,400 ton)
rise in finished newsprint sold, together with increased outside sales of waste
paper (principally corrugated), more than offset the effect of a 1.5% decline in
the 1994 average realized selling price per ton of finished newsprint.  In
general, average newsprint selling prices rose during the course of 1994,
beginning the year at $385 per ton as customers worked-off excess inventories
built-up in 1993, and rising to $407 per ton in June and $455 per ton in
December when discount reductions of 7% and 6% announced in March and September
became fully implemented in June and December.  Although newsprint selling
prices rose during the course of the year, the average realized price for all of
1994 declined to $410 per ton from $416 per ton in 1993.  Newsprint Segment
<PAGE>    29

revenues for 1994 include $2.9 million ($3.5 million in 1993) of option fees
from a Mexican newsprint affiliate.  During the fourth quarter of 1994 the
Company revised its

                                             44

agreement with the majority owner of the Mexican newsprint affiliate regarding
the sale of the Company's interest in the affiliate.  Originally scheduled to
occur on October 15, 1994 (the date on which the affiliate's obligation to pay
option fees to the Company ceased), the sale instead became effective in
February 1995, for $3.6 million plus interest from the originally scheduled sale
date.


                                OPERATING COSTS
                                ---------------

1995 Compared to 1994

Total operating costs in 1995 of $634.8 million rose $74.8 million (13.4%) from
$560 million in 1994 (an increase of 12.4% excluding VNI).  The following
discussion focuses on the direct operating costs of each of the Company's
significant business segments and consolidated depreciation and amortization
expense which is addressed separately.

Operating costs for the Newspaper Segment rose $30 million (11.6%) in 1995 from
the comparable 1994 amount (a $26.1 million rise excluding VNI).  Of the $26.1
million increase in operating costs, approximately $16.3 million (63%) was
attributable to increased newsprint expense, the result of a 39.3% increase in
price per ton which was only partially offset by a 4.7% decline in tons consumed
(due largely to aggressive newsprint conservation measures undertaken by the
newspaper properties).  Operating costs in 1995 included $2.9 million related to
a re-engineering and downsizing program implemented at the Company's Winston-
Salem, North Carolina, daily newspaper during the year.  Approximately one-third
of the program's cost was recouped in 1995 from lower payroll and benefits
expense; the remainder will be recovered within the next year.  Other expense
increases included a $3.6 million (2.8%) rise in employee compensation and
benefit costs (moderated somewhat by the reduction in costs which resulted from
the above-mentioned re-engineering and downsizing program), a $1.7 million (16%)
increase in newspaper circulation-related expenses and a $1.2 million rise in
bad debt expense (primarily the result of both increased sales volume and slower
collection experience).  The average cost per ton of newsprint that will be
consumed in 1996 by the Company's newspapers is expected to rise by at least 20%
as a result of the newsprint price increases in 1995.

Broadcast Television Segment operating costs increased $2.5 million (7%) in 1995
over 1994.  The majority of the increase was attributable to the September 1995
acquisition of new afternoon programs at WFLA-TV that resulted in a rise of $1.5
million (32.3%) in programming costs, and to an increase in employee
compensation and benefit costs which rose $.9 million (4.9%) over 1994.
Programming expense for the full year 1996 is expected to rise by an additional
$3 million as a result of the previously mentioned afternoon programs.

Cable Television Segment operating costs rose $9.5 million (11.9%) in 1995 to
$89.9 million.  The rise included increases in programming costs, up $3.8
million (15.3%) as a result of higher programming rates and the increased
subscriber base and a $1.7 million (6.5%) increase in employee compensation and
benefit costs.
<PAGE>    30

Newsprint Segment operating costs rose $26 million (27.9%) in 1995 from the
comparable 1994 amount.  A $20.7 million (131%) increase in the cost of this
Segment's principal raw material, recovered newspapers (ONP), accounted for
approximately 80% of the operating cost increase.  The average cost of ONP in
1995 was $121 per ton, up 133% from last year's $52 per ton.  The dramatic price
increase in ONP occurring over the past two years has been the result of
increased domestic and foreign market demand.  Although the 1995 average annual
cost per ton consumed was up significantly from 1994, ONP costs were decreasing
at the end of the year.  By December 1995, the ONP purchase price per ton had
declined to $54 from a mid-year high of $151 as demand began to moderate.  Other
expense increases over 1994 expense levels included a $1.6 million increase in
additives and bleaching chemicals, a $1.2 million (5.3%) increase in energy
costs due both to higher volume and to price increases, a $.7 million (2.8%)
increase in employee compensation and benefit costs and a $.5 million (6.1%)
rise in maintenance and repair expense.

Total consolidated depreciation and amortization expense increased $5.1 million
(9.3%), to $60.6 million in 1995.  Excluding VNI, depreciation and amortization
increased $3.7 million (6.7%).  The majority of the $3.7 million increase was
due to increased depreciation expense at the Company's cable operations.
Depreciation and amortization will increase in 1996 as a result of the
recognition of a full year's amortization (approximately $7 million) of cost in
excess of net assets acquired and other intangibles related

                                             45

to the VNI acquisition.  See Note 2 to the accompanying consolidated financial
statements for additional information regarding the VNI acquisition.


1994 Compared to 1993

Total operating costs in 1994 of $560 million rose $19.5 million (3.6%) from
$540.5 million in 1993.  The following discussion focuses on the direct
operating costs of each of the Company's significant business segments,
excluding consolidated depreciation and amortization expense which is addressed
separately.

Operating costs for the Newspaper Segment rose $4 million (1.6%) in 1994 from
the comparable 1993 amount.  Virtually all of the increase was attributable to
employee compensation and benefit costs which rose $4 million (3.2%) in the
year.  Other increases of $.5 million (3.6%) in circulation promotion incentives
and $.4 million (10.7%) in repair and maintenance costs, together with lesser
increases in production supplies, advertising, utilities and other cost
categories, were offset by reductions in insurance costs, down $1.8 million
principally as a result of reduced workers' compensation costs, bad debt
expense, down $.7 million as a result of improved collection experience and
receivables aging, and newsprint expense, down $.3 million as a result of a 3%
average price decline partially offset by a 2.4% increase in tons consumed.

Broadcast Television Segment operating costs increased $2 million (5.7%) in 1994
over 1993.  The rise was due to a $.9 million (5%) increase in employee
compensation and benefit costs, a $.4 million (22.4%) rise in national
representation sales expense (largely a function of the increase in revenues),
and a $.3 million (24%) increase in advertising and promotion, much of which
related to the network affiliation switches in the Tampa market.


<PAGE>    31

Cable Television Segment operating costs rose $4.7 million (6.2%) in 1994 over
1993.  Programming costs rose $1.1 million (4.6%), the result of the addition of
new programming together with a rise in programming rates and increases in the
number of subscribers.  Maintenance and repair costs increased $1 million (31%),
during the year, principally the result of increased line maintenance and
converter repair costs.  Employee compensation and benefit costs were up $1
million (3.9%) in 1994 over 1993.  Together with other increases in operating
costs, including increased legal expenses associated primarily with cable
reregulation and related compliance matters, these increases more than offset
reduced insurance expense, reflecting decreased workers' compensation costs.   

Newsprint Segment operating costs rose $7.2 million (8.4%) in 1994 from the
comparable 1993 amount.  Approximately $3.3 million of the increase was directly
attributable to the rise in the cost of this Segment's principal raw material,
recovered newspapers (ONP). During 1994, increased domestic and foreign market
demand for ONP resulted in dramatic price rises which, for the Company's
newsprint operations, had the effect of increasing the average monthly cost per
ton of ONP from $44 in January 1994 to $70 in December 1994.  For the full year
the average annual cost per ton of ONP rose by nearly 22%, to $52 in 1994.  In
addition, employee compensation and benefit costs rose $.7 million (3%), and
energy costs increased a similar $.7 million (3%) on both fuel price and
consumption increases.  Together, these and other operating cost increases more
than offset the effect of declines in insurance expense (principally workers'
compensation).

Consolidated depreciation and amortization expense declined $1.4 million (2.5%),
to $55.5 million in 1994.  Declines occurred in each of the Company's principal
business segments and were attributable to certain newspaper press, broadcast
and other equipment becoming fully depreciated.  The broad-based declines in
depreciation expense more than offset $1 million of depreciation related to the
new Winston-Salem Journal production facility which was completed and placed in
service in July and became fully operational in September 1994.


                             OTHER INCOME (EXPENSE)
                             ----------------------

The principal components of other income (expense) are interest on Company
indebtedness, investment income or (loss) from the Company's unconsolidated
affiliates, and in 1994, the gain on sale of the Company's investment in Garden
State Newspapers, Inc. (GSN).


1995 Compared to 1994

Interest expense decreased 8.4% in 1995, to $15.5 million from $16.9 million in
1994.  The decrease was primarily attributable to the significant decline in
debt during the first nine months of 1995,

                                             46

from $172.5 million at the beginning of the year to $128.75 million by the end
of September.  In late October 1995, additional debt of approximately $207
million was incurred in connection with the acquisition of VNI (discussed
elsewhere in this report). Despite this late-year increase in debt, average debt
outstanding for the full year declined approximately $16 million (from a 1994
average of $204 million). The Company's effective borrowing rate throughout the
year remained relatively stable.  The net decrease in average debt outstanding
<PAGE>    32

was directly attributable to increased cash flow, partially offset by the
increase in funds borrowed late in the year to finance the VNI acquisition.  In
1996, interest costs are expected to increase by approximately 20% due to a
higher average level of debt outstanding anticipated for the year.

The Company's investment income from unconsolidated affiliates rose in 1995 to
$19 million from $2.9 million in 1994.  The most significant portion of the
increase resulted from the Company's share of the operating results of its
Southeast Paper Manufacturing Company (SEPCO) newsprint affiliate, which
increased to a profit of $12.8 million from a loss of $1.6 million in 1994.  In
1995, SEPCO established new annual records for income, production and shipments.
Record income in 1995 was a reversal from three prior years of losses.  SEPCO,
like the Company's wholly owned newsprint operations, benefited from the
significant improvement in newsprint selling prices during 1995.  For the year,
SEPCO's average realized selling price approximated $578 per ton compared to
$406 per ton in 1994.  Sales volume remained steady, increasing .8%.  The growth
in revenues more than offset a significant increase in production costs,
principally the result of rising ONP costs.  As noted at the Company's wholly
owned newsprint operations, some moderation in ONP prices began during the
latter portion of 1995.

Income earned from the Company's Denver Newspapers, Inc. (DNI), affiliate
increased to $6.3 million in 1995, $4.4 million of which was derived from the
Company's DNI preferred stock investment, and the remainder from the Company's
share of DNI's net income applicable to common stockholders.  This compares to
$4.6 million of income earned in 1994, $2.5 million of which was derived from
the preferred stock investment, and the remainder from the common stock
investment.  As discussed more fully in Note 3 to the accompanying consolidated
financial statements, the Company held no ownership position in DNI until its
acquisition of 40% of DNI's common stock in the fourth quarter of 1994, at which
time the Company began recognizing 40% of DNI's net income applicable to common
stockholders.  Prior to that time, the Company had only recognized income from
its preferred stock investment, acquired in May 1994.  Consequently, the
Company's 1994 pretax income includes only one quarter's worth of its share of
DNI's earnings and the recognition of seven months' income from its DNI
preferred stock investment.  The share of DNI's net income applicable to common
stockholders recognized by the Company in 1995 reflects a decline in DNI's
operating margins, principally the result of the significant and continuing
increases in the price of newsprint, which more than exceeded DNI's strong
revenue growth (paced by retail and classified advertising).  However, on a
market share basis, DNI continues to do well against its principal competitor,
The Rocky Mountain News, and expects to benefit from that competitor's decision
to pull back from statewide circulation.

Other income, net, increased to $5.2 million in 1995 from a loss of $.8 million
in 1994.  The improvement was primarily due to the previously mentioned $3.6
million gain on the sale of the Company's interest in a Mexican newsprint
affiliate and to a $1 million rise in interest income earned on short-term cash
equivalent securities due to higher investable balances.


1994 Compared to 1993

Interest expense decreased 20.3% in 1994, to $16.9 million from $21.3 million in
1993.  The decrease was primarily attributable to the significant decline in
outstanding debt, which averaged $204 million in 1994 compared to $292 million
in 1993.  The effect of this 30% decrease in average outstanding debt, together
with a comparative increase of $.5 million in the amount of interest capitalized
<PAGE>    33

(primarily related to the new Winston-Salem production facility), more than
offset the effect of a two percentage point increase in the Company's effective
borrowing rate which rose to 9.2% in 1994 from 7.2% in 1993.  The decrease in
average debt outstanding was directly attributable to increased cash flow and
net income, both of which benefited significantly from the sale of the Company's
GSN investment (see following discussion).

The Company's investment income from unconsolidated affiliates rose to $2.9
million in 1994 from a loss of $1 million in 1993.  Two significant events
related to the Company's unconsolidated

                                             47

affiliates occurred in 1994.  First, on May 20, 1994, the Company sold its
investment in GSN for cash of $63 million and the 9% Cumulative Preferred Stock
($30 million par value) of Denver Newspapers, Inc. (DNI), which had a fair value
on that date of $34 million.  Second, on September 28, 1994, the Company
exercised an option, for $40,000, to purchase 40% of the common stock of DNI,
the parent company of The Denver Post.  Consequently, during the second quarter
of 1994 the Company began to recognize investment income from its DNI preferred
stock and, effective with the fourth quarter of 1994, the Company began
recognizing in its earnings 40% of DNI's net income applicable to common
stockholders.

The increase in investment income from unconsolidated affiliates was wholly
attributable to the recognition, beginning in 1994, of income from the Company's
investment in the common and preferred stock of DNI, which more than offset the
increased year-over-year loss from Southeast Paper Manufacturing Company
(SEPCO). Investment income earned on the DNI preferred stock investment, which
has an effective yield of 12%, amounted to $2.55 million.  Combined with an
additional $2.04 million recognized in the fourth quarter of 1994, representing
the Company's 40% equity in DNI's earnings applicable to common stockholders,
total pretax income from its DNI investment in 1994 approximated $4.6 million.
DNI's revenues and net income for the one-quarter period ended December 25,
1994, rose 16.1% and 68.6%, respectively, from the prior comparable period (a
period during which the Company had no DNI ownership position), aided by strong
retail and classified advertising revenues.  Circulation revenue declined 7%
from the comparable year-ago period, largely the result of selective,
competitive rate reductions which more than offset the effect of daily and
Sunday average volume increases of 3.7% and .3%, respectively.

In 1994, the Company's SEPCO newsprint affiliate reported a net loss, although a
reduction in its fourth quarter loss, to $.8 million from a $2.8 million loss in
the comparable 1993 period, reflected significant improvement.  As was the case
with the Company's wholly owned newsprint operations, the beginning of 1994 at
SEPCO was characterized by weak demand and steeply discounted newsprint selling
prices.  However, demand firmed-up during the year enabling SEPCO to decrease
its selling price discounts, with the last 1994 discount reduction becoming
effective in December.  For the year, SEPCO's average realized selling price
approximated $406 per ton, compared to $407 per ton in 1993, and sales volume
increased by 12,900 tons, up 2.8%. The resulting volume-generated revenue
increase was insufficient to return SEPCO to profitability in 1994 as increased
costs for ONP and other raw materials, together with increased energy and repair
and maintenance costs, had an essentially offsetting effect.  See Note 3 to the
accompanying consolidated financial statements for additional information
regarding the Company's investments in unconsolidated affiliates.


<PAGE>    34
                                   NET INCOME
                                   ----------

1995 Compared to 1994

Excluding the 1995 gain on the sale of the Company's interest in a Mexican
newsprint affiliate ($2.5 million or $.09 per share) and the 1994 second quarter
gain ($83.3 million or $3.17 per share) on the sale of the Company's investment
in GSN (see Note 3 to the accompanying consolidated financial statements for a
further discussion of the GSN and Mexican newsprint affiliate sales), net income
was $50.7 million ($1.92 per share) in 1995 compared to $33.7 million ($1.28 per
share) in 1994, an increase of 50.3%.  Net income as reported was $53.2 million
($2.01 per share) in 1995 compared to $117 million ($4.45 per share) in 1994.
The earnings impact of VNI was not significant to the Company's 1995 net income.

The following discussion focuses on the pretax operating income of each of the
Company's significant business segments (excluding VNI) and on income taxes.

Total operating income for the Newspaper Segment declined 18.2% in 1995, to
$25.8 million from $31.5 million in 1994.  Excluding VNI, Newspaper Segment
operating income declined 27%.  Revenue growth, up 5.7% on the strength of
classified advertising, was more than offset by a 9.4% increase in operating
costs, largely due to a 32.7% rise in newsprint cost (due to price), together
with other operating cost increases.

Broadcast Television Segment operating income rose 22% in 1995, to $25.2 million
from $20.6 million in 1994.  Solid improvement in advertising revenues at WFLA-
TV in Tampa, and at WJKS-TV in Jacksonville, led by automotive spending, more
than offset a 5.8%

                                             48

increase in operating costs, up mainly due to increased programming expenses.

Cable Television Segment operating income decreased 22.2% in 1995, to $10.7
million from $13.7 million in 1994.  An 8.8% rise in revenues, the result of
both rate and subscriber count increases, was more than offset by a 13.3%
increase in operating costs, largely the result of increases in depreciation
expense and programming costs.

Newsprint Segment operating income rose to $11.8 million in 1995 from $.5
million in 1994.  The rise was due to improved newsprint selling prices which
produced a 1995 revenue increase of 36.8%.  The solid revenue growth more than
offset a 25.9% increase in operating costs, due chiefly to the 131% rise in the
cost of ONP.

Excluding gains and related income taxes applicable to the Company's 1995 sale
of its interest in a Mexican newsprint affiliate and the 1994 sale of its
investment in GSN, income tax expense for 1995 rose $9.7 million (54.6%) on a
pretax earnings increase of $26.7 million (51.8%).  The Company's effective tax
rate, excluding the previously mentioned gain items, rose slightly to 35% in
1995 from 34.4% in 1994.  Reported income tax expense for 1995 increased $2.5
million (9.7%), to $28.5 million in the current year compared to $26 million in
1994 on a 42.8% decrease in reported pretax earnings.  See Note 6 to the
accompanying consolidated financial statements for additional information
regarding income taxes.



<PAGE>    35

1994 Compared to 1993

Net income for 1994 was $117 million ($4.45 per share) compared to $25.7 million
($0.98 per share) in 1993.  Net income for 1994 included a gain of $83.3 million
($3.17 per share) from the sale, in the second quarter of 1994, of the Company's
investment in GSN (see Note 3 to the accompanying consolidated financial
statements for a further discussion of the GSN sale). Excluding the GSN gain,
1994 net income was $33.7 million ($1.28 per share), up 31.3% from net income of
$25.7 million in 1993.

The following discussion focuses on the pretax operating income of each of the
Company's significant business segments, and on income taxes.

Operating income for the Newspaper Segment rose 60.9% in 1994, to $31.5 million
from $19.6 million in 1993.  All three of the Company's metropolitan newspapers
contributed to the improvement, led by The Tampa Tribune where operating income
rose 84% from the prior year.  On a combined basis, newspaper advertising and
circulation revenues increased 6% and 3.3%, respectively, the effect of which
more than offset a 1.4% increase in operating costs, which included
approximately $1 million of increased 1994 depreciation expense related to the
new Winston-Salem production facility.

Broadcast Television Segment operating income rose 44.6% in 1994, to $20.6
million from $14.3 million in 1993.  Paced by WFLA-TV, the improvement resulted
primarily from a combined revenue increase of 15.4% on strong local, national
and political advertising growth, which more than offset increased operating
expenses, up 4.4% for the year.

Cable Television Segment operating income declined 34.5% in 1994, to $13.7
million from $20.9 million in 1993.  The combined effects of the 1992 Cable Act,
including a 23-month rate freeze (from February 1, 1993 to December 31, 1994) at
the Company's Fairfax Cable system, together with increases in programming and
other direct costs which could not be recouped through regulated rates, led to
the decline.

Newsprint Segment operating income declined to $.5 million in 1994 from $5.7
million in 1993.  The decrease was primarily attributable to the results of the
Company's Garden State Paper newsprint mill and, to a lesser extent, to the 1994
reduction in option fee income from the Company's Mexican newsprint affiliate.
At Garden State, the decline was principally attributable to a 7.4% increase in
operating expenses, largely the result of the increased cost of its primary raw
material, ONP, the effect of which more than offset a 2% increase in revenues.
Additionally, the scheduled termination, in October 1994, of option fees from a
Mexican newsprint affiliate, which resulted in a $.6 million decrease in 1994
option fee income (to $2.9 million from $3.5 million in 1993), was also a
contributing factor to the decline in operating income.

Income tax expense for 1994 increased $12.8 million (97.2%), to $26 million in
the current year compared to $13.2 million in 1993.  The increase was
attributable to two factors: the $91.5 million pretax gain on the sale of the
Company's investment in GSN which resulted

                                             49

in $8.2 million of income tax expense and the improved operating income for the
year.  Excluding the effect of the GSN sale, 1994 pretax income approximated
$51.4 million and associated income tax expense was $17.7 million, resulting in
a 1994 effective income tax rate of 34.4%. This compares with 1993 pretax income
<PAGE>    36

of $38.9 million, associated income tax expense of $13.2 million, and a 1993
effective tax rate of 33.9%. The slight rise in the 1994 effective tax rate
resulted principally from a decrease in the favorable tax effect of certain
insurance programs.


                        LIQUIDITY AND CAPITAL RESOURCES
                        -------------------------------

Funds generated by operating activities during 1995 rose $.5 million (.5%), to
$103.3 million.  The slight rise was attributable to increased net income
(excluding the effect of the 1994 GSN sale), largely offset by the increased
level of funds invested in current assets (particularly ONP and newsprint
inventories, due to price increases) and to the comparative increase in the
level of funds applied to reduce accounts payable and other current liabilities.
The $103.3 million of funds generated by operating activities in 1995, combined
with proceeds from short-term investments and $207 million of additional long-
term borrowings, were used to fund the $232 million acquisition of VNI
(discussed more fully in Note 2 to the accompanying consolidated financial
statements and elsewhere in this report), to curtail $52.75 million of long-term
debt (including $43.75 million due under the 9.27% notes), and to fund capital
expenditures and dividends to stockholders of $29.1 million and $12.7 million,
respectively.  The $29.1 million of capital expenditures made during the year
included $13 million for the continued growth and expansion of the Fairfax Cable
system.

The Company's total debt outstanding rose $154.25 million to $326.75 million at
December 31, 1995, from $172.5 million at the end of 1994, principally as a
result of the late 1995 acquisition of VNI.  Although capital expenditures are
expected to increase during 1996 to approximately $66 million, barring
unexpected funds requirements, the Company anticipates that it will be able to
reduce its debt level in 1996.

At December 31, 1995, the Company had unused credit lines of $130 million
available under a committed five-year revolving credit facility with eight
banks.  Additionally, the Company has an agreement with an insurance company
which makes available to the Company, on an uncommitted basis, the opportunity
to borrow up to $150 million under senior notes at prevailing interest rates.
Together, these available funds will ensure continued flexibility should
unexpected needs arise.


                                OUTLOOK FOR 1996
                                ----------------

While some economic indicators appear to be mixed, we believe the economy is
fundamentally sound and, as 1996 also brings with it both a Presidential
election and the Olympics, this year should be another good one for Media
General.

                                             50







<PAGE>    37

<TABLE>
Media General, Inc., Quarterly Review
(In thousands, except per share amounts)

                                   First          Second           Third          Fourth  
                                  Quarter         Quarter         Quarter         Quarter 
- ------------------------------------------------------------------------------------------
<S>                          <C>             <C>             <C>             <C>

<CAPTION>
- ------------------------------------------------------------------------------------------
1995
Revenues                     $    165,154    $    173,479    $    168,458    $    200,675 
Operating income                   15,902          20,310          11,475          25,306 
Net income                         12,675          13,189           8,848          18,520 
Net income per share                 0.48            0.50            0.33            0.70 
- ------------------------------------------------------------------------------------------
Shares traded                       1,732             945           1,482           1,848 
Stock price range            $27.50-32.63    $30.50-33.50    $31.25-37.38    $27.75-35.75 
Quarterly dividend paid      $       0.12    $       0.12    $       0.12    $       0.12 
- ------------------------------------------------------------------------------------------

1994
Revenues                     $    149,390    $    154,608    $    155,192    $    167,057 
Operating income                   12,439          18,452          15,632          19,728 
Net income                          3,949          92,889           8,022          12,149 
Net income per share                 0.15            3.54            0.30            0.46 
- ------------------------------------------------------------------------------------------
Shares traded                       1,481           1,073           1,051           1,554 
Stock price range            $24.88-29.38    $21.75-28.50    $25.63-29.88    $27.50-29.88 
Quarterly dividend paid      $       0.11    $       0.11    $       0.11    $       0.11 
- ------------------------------------------------------------------------------------------

    * Media General, Inc., Class A common stock is listed on the American Stock Exchange under the symbol MEG.A.  The approximate
      number of equity security holders of record at February 29, 1996, was:  Class A common - 2,523, Class B common - 17.

    * Fourth quarter 1995 was a 14 week period and includes the results of operations of Virginia Newspapers, Inc., acquired October
      26, 1995.

    * First quarter 1995 results include $3.6 million ($2.5 million after-tax; $0.09 per share) from the sale of the Company's
      interest in a Mexican newsprint operation.

    * Second quarter 1994 includes a gain of $91.5 million ($83.3 million after-tax; $3.17 per share) related to the sale of the
      Company's investment in Garden State Newspapers, Inc., in May 1994, for $63 million in cash and Denver Newspapers, Inc.,
      preferred stock valued at $34 million.
</TABLE>

                                             51










<PAGE>    38
<TABLE>
Media General, Inc., Ten-Year Financial Summary
(In thousands, except per share amounts)
Certain of the following data were compiled from the consolidated financial statements of Media General, Inc., and should be read in
conjunction with those statements and the financial review and management analysis which appear elsewhere in this report.
<CAPTION>
                                               1995        1994        1993        1992   
- ------------------------------------------------------------------------------------------
<S>                                        <C>           <C>         <C>         <C>
Summary of Operations
Operating revenues (d)                     $  707,766    $626,247    $600,824    $577,659 
- ------------------------------------------------------------------------------------------
Operating income (a)(d)                    $   72,993    $ 66,251    $ 60,303    $ 42,613 

    Gain on sale of Garden State
      Newspapers investment                       ---      91,520         ---         --- 

    Interest expense                          (15,522)    (16,948)    (21,274)    (17,559)
    Investment income (loss) -
      unconsolidated affiliates                19,034       2,935        (990)     (4,926)
    Other, net                                  5,204        (789)        835       6,131 
                                           -----------   ---------   ---------   ---------
  Income (loss) before income taxes
    and cumulative effect of changes
      in accounting principles                 81,709     142,969      38,874      26,259 
  Income taxes                                (28,477)    (25,960)    (13,166)     (7,946)
  Cumulative effect of changes in
    accounting principles (b)                     ---         ---         ---         687 
                                           -----------   ---------   ---------   ---------
  Net income (loss)                        $   53,232    $117,009    $ 25,708    $ 19,000 
==========================================================================================

Per Share Data: (b)(c)
  Income (loss) before cumulative effect
    of changes in accounting principles    $     2.01    $   4.45    $   0.98    $   0.70 
  Cumulative effect of changes in
    accounting principles                         ---         ---         ---        0.03 
- ------------------------------------------------------------------------------------------
  Net income (loss)                        $     2.01    $   4.45    $   0.98    $   0.73 
  Cash dividends                                 0.48        0.44        0.44        0.44 
  Common stock price
    High                                        37.38       29.88       30.63       22.63 
    Low                                         27.50       21.75       16.88       14.50 
  Stockholders' equity                          14.25       12.68        8.59        8.04 
==========================================================================================
Other Financial Data:
  Total assets                             $1,016,743    $787,165    $745,242    $787,425 
  Working capital                              22,938      14,833       9,551       9,657 
  Capital expenditures                         29,076      56,919      32,837      92,319 
  Total debt                                  326,750     172,500     261,756     320,506 
  Stockholders' equity                        377,111     333,363     225,434     209,941 
  Total debt/total capital ratio                 46.4%       34.1%       53.7%       60.4%
  Shares outstanding at fiscal
    year-end                                   26,462      26,296      26,252      26,099 
==========================================================================================




<PAGE>    39
(a)Operating income includes the following pretax special charges:  1991-$11.3 million for an early retirement program and newspaper
   merger costs; 1989-$10.3 million for the write-off of unrecovered costs related to a lawsuit against William B. Tanner and
   others; 1988-$66.3 million primarily related to the Company's discontinuance of Broadcast Services operations; 1986-$30.8 million
   related to the write-off of certain newspaper, broadcast television and other assets.

(b)Includes the recognition, at the beginning of fiscal 1992, of the accumulated postretirement benefit obligation related to prior
   service costs of $22.8 million ($14.4 million after-tax; $0.55 per share) as the cumulative effect of a change in accounting
   principle for the adoption of Statement of Financial Accounting Standards No. 106 "Employers' Accounting for Postretirement
   Benefits Other Than Pensions" and the adoption of Financial Accounting Standards No. 109, "Accounting for Income Taxes" which
   increased 1992 net income by $15.1 million ($0.58 per share), which represented the net decrease in the Company's deferred tax
   liability at that date.

(c)Per share data is restated for the 1987 stock split.

(d)In December 1988, the Company discontinued its Broadcast Services operations and sold its media placement division, and agreed to
   dispose of its West Coast newsprint mill and related operations.  Revenues for 1988 include disposed broadcast operation revenues
   of $62.4 million and disposed newsprint operation revenues of $74.3 million.  Operating income for 1988 includes disposed
   broadcast operation operating losses of $59.3 million and disposed newsprint operation operating profits of $14.8 million
</TABLE>

                                             52






































<PAGE>    40
<TABLE>


Media General, Inc., Ten-Year Financial Summary - Continued
(In thousands, except per share amounts)
<CAPTION>
                                               1991        1990        1989        1988        1987        1986   
- ------------------------------------------------------------------------------------------------------------------
<S>                                          <C>         <C>         <C>         <C>         <C>         <C>
Summary of Operations
Operating revenues (d)                       $585,900    $613,667    $595,132    $738,871    $703,148    $625,873 
- ------------------------------------------------------------------------------------------------------------------
Operating income (a)(d)                      $ 36,341    $ 63,825    $ 44,139    $ 15,412    $ 77,638    $ 28,959 

    Gain on sale of Garden State
      Newspapers investment                       ---         ---         ---         ---         ---         --- 

    Interest expense                          (16,056)    (19,831)    (25,385)    (18,089)    (15,780)    (13,026)
    Investment income (loss) -
      unconsolidated affiliates               (75,640)     (1,303)     10,562      16,507      11,898       8,339 
    Other, net                                  2,659         814         684         369         265         415 
                                            ----------   ---------   ---------   ---------   ---------   ---------
  Income (loss) before income taxes
    and cumulative effect of changes
      in accounting principles                (52,696)     43,505      30,000      14,199      74,021      24,687 
  Income taxes                                 (9,395)    (18,025)     (9,280)     (5,380)    (31,100)     (7,580)
  Cumulative effect of changes in
    accounting principles (b)                     ---         ---         ---         ---         ---         --- 
                                             ---------   ---------   ---------   ---------   ---------   ---------
  Net income (loss)                          $(62,091)   $ 25,480    $ 20,720    $  8,819    $ 42,921    $ 17,107 
==================================================================================================================
Per Share Data: (b)(c)
  Income (loss) before cumulative effect
    of changes in accounting principles      $  (2.39)   $   0.98    $   0.80    $   0.31    $   1.50    $   0.60 
  Cumulative effect of changes in
    accounting principles                         ---         ---         ---         ---         ---         --- 
- ------------------------------------------------------------------------------------------------------------------
  Net income (loss)                          $  (2.39)   $   0.98    $   0.80    $   0.31    $   1.50    $   0.60 
  Cash dividends                                 0.44        0.44        0.42        0.39        0.34        0.30 
Common stock price
    High                                        22.88       31.63       40.00       49.00       48.25       24.69 
    Low                                         16.63       15.38       30.38       33.75       21.31       18.00 
  Stockholders' equity                           7.74       10.58       10.02        9.80       12.34       11.15 
==================================================================================================================
Other Financial Data:
  Total assets                               $762,311    $775,944    $782,657    $852,764    $823,094    $740,485 
  Working capital                               3,668      21,333      62,210      55,488      60,439      52,459 
  Capital expenditures                        115,383      73,686      69,117      77,717      80,593     100,314 
  Total debt                                  277,202     234,565     275,928     274,985     234,348     203,711 
  Stockholders' equity                        201,868     273,818     258,637     252,419     348,431     314,459 
  Total debt/total capital ratio                 57.9%       46.1%       51.6%       52.1%       40.2%       39.3%
  Shares outstanding at fiscal
    year-end                                   26,071      25,874      25,806      25,751      28,233      14,101 
==================================================================================================================

</TABLE>

                                             53



<PAGE>    1
                                                                      Exhibit 21




                         Subsidiaries of the Registrant


     Listed below are the major subsidiaries of the Company, including equity
investees, each of which is in the consolidated financial statements of the
Company and its Subsidiaries, and the percentage of ownership by the Company (or
if indented, by the subsidiary under which it is listed).  Subsidiaries omitted
from the list would not, if aggregated, constitute a significant subsidiary:

                                             Jurisdiction of     Securities
Name of Subsidiary                             Incorporation     Ownership

Charleston Television, Inc.                   South Carolina          100%
Denver Newspapers, Inc.                             Delaware           40%
Garden State Paper Company, Inc.                    Virginia          100%
Jacksonville Television, Inc.                        Florida          100%
Media General Cable of Fairfax
     County, Inc.                                   Virginia          100%
Piedmont Publishing Company, Inc.             North Carolina          100%
Richmond Newspapers, Inc.                           Virginia          100%
Tampa Television, Inc.                               Florida          100%
The Tribune Company                                  Florida          100%
Virginia Newspapers, Inc.                           Virginia          100%
Virginia Paper Manufacturing Corp.                  Virginia          100%
     Southeast Paper Manufacturing Co.
     (Partnership)                                   Georgia        33.33%






























<PAGE>    1
                                                                 Exhibit 23

                        CONSENT OF INDEPENDENT AUDITORS



     The Board of Directors and Stockholders
     Media General, Inc.

          We consent to the incorporation by reference in this Annual
     Report (Form 10-K) of Media General, Inc., of our report dated January
     26, 1996, included in the 1995 Annual Report to Stockholders of Media
     General, Inc.

          Our audits also included the financial statement schedule of
     Media General, Inc., listed in Item 14(a).  This schedule is the
     responsibility of the Company's management.  Our responsibility is to
     express an opinion based on our audits.  In our opinion, the financial
     statement schedule referred to above, when considered in relation to
     the basic financial statements taken as a whole, presents fairly in
     all material respects the information set forth therein.

          We also consent to the incorporation by reference in (a) the
     Registration Statement (Form S-8 No. 2-56905) pertaining to the 1971
     Unqualified Stock Option Plan and the 1976 Qualified and Non-Qualified
     Stock Option Plans of Media General, Inc.; (b) the Registration
     Statement (Form S-8 No. 33-29478) pertaining to the Media General,
     Inc., Employees Thrift Plan; (c) the Registration Statement (Form S-8
     No. 33-23698) pertaining to the 1987 Non-Qualified Stock Option Plan
     of Media General, Inc.; (d) the Registration Statement (Form S-3 No.
     33-26853) pertaining to the Media General, Inc.,  Automatic Dividend
     Reinvestment and Stock Purchase Plan and (e) the Registration
     Statement (Form S-8 No. 33-52472) pertaining to the 1987 Non-Qualified
     Stock Option Plan of Media General, Inc., amended and restated May 17,
     1991, and in the Prospectus related to each, of our report dated
     January 26, 1996, with respect to the consolidated financial
     statements of Media General, Inc., incorporated herein by reference,
     and our report included in the preceding paragraph with respect to the
     financial statement schedule of Media General, Inc., included in this
     Annual Report (Form 10-K) of Media General, Inc., for the fiscal year
     ended December 31, 1995.



                                                       ERNST & YOUNG LLP

     Richmond, Virginia
     March 25, 1996













<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM MEDIA
GENERAL, INC.'S CONSOLIDATED BALANCE SHEETS AND CONSOLIDATED STATEMENTS OF
OPERATIONS AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                                        <C>
<PERIOD-TYPE>                                     YEAR
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-END>                               DEC-31-1995
<CASH>                                           3,367
<SECURITIES>                                         0
<RECEIVABLES>                                   81,062
<ALLOWANCES>                                     4,530
<INVENTORY>                                     20,380
<CURRENT-ASSETS>                               126,091
<PP&E>                                         982,543
<DEPRECIATION>                                 484,411
<TOTAL-ASSETS>                               1,016,743
<CURRENT-LIABILITIES>                          103,153
<BONDS>                                        326,750
                                0
                                          0
<COMMON>                                       132,309
<OTHER-SE>                                     244,802
<TOTAL-LIABILITY-AND-EQUITY>                 1,016,743
<SALES>                                        707,766
<TOTAL-REVENUES>                               707,766
<CGS>                                          391,940
<TOTAL-COSTS>                                  391,940
<OTHER-EXPENSES>                                60,590
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              15,522
<INCOME-PRETAX>                                 81,709
<INCOME-TAX>                                    28,477
<INCOME-CONTINUING>                             53,232
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    53,232
<EPS-PRIMARY>                                     2.01
<EPS-DILUTED>                                        0
        

</TABLE>


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