MEDIA GENERAL INC
10-K405/A, 1996-06-27
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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<PAGE>    1







                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D. C. 20549
                                 FORM 10-K/A-1

[X]   ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE
      ACT OF 1934 [fee required]

                  For the fiscal year ended December 31, 1995

                                       OR

[  ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES
      EXCHANGE ACT OF 1934 [no fee required]

                    For the transition period            to           

                           Commission File No. 1-6383

                              MEDIA GENERAL, INC.
             (Exact name of registrant as specified in its charter)
































<PAGE>    2

      The registrant hereby amends the following items, financial statements,
exhibits or other portions of its 1995 Annual Report on Form 10-K as set forth
in the pages attached hereto:



      Exhibits:
          Amended index to exhibits to the Media General, Inc., 1995 Annual
          Report on Form 10-K.

          Exhibit 99 Annual Report of the Thrift Plan Plus For Employees of
          Media General, Inc., on Form 11-K for the year ended December 31,
          1995.













































<PAGE>    3

Index to Exhibits

Exhibit
Number                                        Description

   2     Asset Purchase Agreement dated September 14, 1995, by and among Media
         General, Inc., and Worrell Enterprises, Inc., et al., incorporated by
         reference to Exhibit 2 of Form 8-K dated October 24, 1995.

   3(i)  The Amended and Restated Articles of Incorporation of Media General,
         Inc., incorporated by reference to Exhibit 3.1 of Form 10-K for the
         fiscal year ended December 31, 1989.

   3(ii) Bylaws of Media General, Inc., amended as of May 31, 1993, incorporated
         by reference to Exhibit 3(ii) of Form 10-K for the fiscal year ended
         December 26, 1993.

  10.1   The 1976 Non-Qualified Stock Option Plan, incorporated by reference to
         Exhibit 1.2 to Registration Statement 2-56905.

  10.2   Amendment to the 1976 Non-Qualified Stock Option Plan adopted July 29,
         1983, incorporated by reference to Exhibit 10.9 of Form 10-K for the
         fiscal year ended December 31, 1983.

  10.3   Amendment to the 1976 Non-Qualified Stock Option Plan adopted June 19,
         1992, incorporated by reference to Exhibit 10.10 of Form 10-K for the
         fiscal year ended December 27, 1992.

  10.4   Form of Option granted under the 1976 Non-Qualified Stock Option Plan,
         incorporated by reference to Exhibit 2.2 of Registration Statement 2-
         56905.

  10.5   Amendment to the 1976 Non-Qualified Stock Option Plan, dated December
         9, 1978, incorporated by reference to Exhibit 1 to Post-Effective
         Amendment No. 3 of Registration Statement 2-56905.

  10.6   Additional Form of Option to be granted under the 1976 Non-Qualified
         Stock Option Plan, incorporated by reference to Exhibit 2 to Post-
         Effective Amendment No. 3 Registration Statement 2-56905.

  10.7   Addendum dated January 1984, to Form of Option granted under the 1976
         Non-Qualified Stock Option Plan, incorporated by reference to Exhibit
         10.13 of Form  10-K for the fiscal year ended December 31, 1983.

  10.8   Addendum dated June 19, 1992, to Form of Option granted under the 1976
         Non-Qualified Stock Option Plan, incorporated by reference to Exhibit
         10.15 of Form 10-K for the fiscal year ended December 27, 1992.

  10.9   The 1987 Non-Qualified Stock Option Plan adopted May 15, 1987, and as
         amended on August 21, 1987, incorporated by reference to Exhibit 10.14
         of Form 10-K for the fiscal year ended December 31, 1987.







<PAGE>    4

  10.10  The Media General, Inc., Amended and Restated Restricted Stock Plan,
         dated January 31, 1996.

  10.11  Amendment to the 1987 Non-Qualified Stock Option Plan, adopted May 17,
         1991, incorporated by reference to Exhibit 10.2 of Form 10-Q for the
         quarter ended June 30, 1991.

  10.12  Amendment to the 1987 Non-Qualified Stock Option Plan adopted June 19,
         1992, incorporated by reference to Exhibit 10.19 of Form 10-K for the
         fiscal year ended December 27, 1992.

                                       12

  10.13  Addendum dated June 19, 1992, to Form of Option granted under the 1987
         Non-Qualified Stock Option Plan, incorporated by reference to Exhibit
         10.20 of Form 10-K for the fiscal year ended December 27, 1992.

  10.14  Media General, Inc., Executive Death Benefit Plan effective January 1,
         1991, incorporated by reference to Exhibit 10.17 of Form 10-K for the
         fiscal year ended December 29, 1991.

  10.15  Amendment to the Media General, Inc., Executive Death Benefit Plan
         dated July 24, 1991, incorporated by reference to Exhibit 10.18 of Form
         10-K for the fiscal year ended December 29, 1991.

  10.16  1984 Outside Directors Retirement Agreement, incorporated by reference
         to Exhibit 10.16 of Form 10-K for the fiscal year ended December 31,
         1984.

  10.17  Employment Agreement between Media General, Inc., and D. Tennant Bryan,
         dated January 1, 1973, incorporated by reference to Exhibit 10.9 of
         Form 8 dated August 3, 1981.

  10.18  Amendment dated September 24, 1981, to Employment Agreement between
         Media General, Inc., and D. Tennant Bryan dated January 1, 1973,
         incorporated by reference to Exhibit 10 of Form 10-Q for the quarter
         ended September 30, 1981.

  10.19  Shareholders Agreement, dated May 28, 1987, between Mary Tennant Bryan,
         Florence Bryan Wisner, J. Stewart Bryan III, and D. Tennant Bryan and
         J. Stewart Bryan III as Trustees under D. Tennant Bryan Media Trust,
         and Media General, Inc., incorporated by reference to Exhibit 10.50 of
         Form 10-K for the fiscal year ended December 31, 1987.

  10.20  Amended and Restated Redemption Agreement between Media General, Inc.,
         and D. Tennant Bryan, dated April 7, 1994, incorporated by reference to
         Exhibit 10.21 of Form 10-Q for the period ending March 27, 1994.

  10.21  Employment Contract between Media General, Inc., and Alan S. Donnahoe,
         dated January 1, 1977, incorporated by reference to Exhibit 10.15 of
         Form 8 dated August 3, 1981.

  10.22  Amendment, dated March 22, 1979, to Employment Contract between Media
         General, Inc., and Alan S. Donnahoe, dated January 1, 1977,
         incorporated by reference to Exhibit 10.16 of Form 8 dated August 3,
         1981.


<PAGE>    5

  10.23  Amendment, dated January 1, 1982, to Employment Contract between Media
         General, Inc., and Alan S. Donnahoe, dated January 1, 1977,
         incorporated by reference to Exhibit 10.23 of Form 10-K for the fiscal
         year ended December 31, 1981.

  10.24  Amendment, dated December 1, 1984, to Employment Contract between Media
         General, Inc., and Alan S. Donnahoe, dated January 1, 1977,
         incorporated by reference to Exhibit 10.22 of Form 10-K for the fiscal
         year ended December 31, 1984.

  10.25  Amendment, dated December 1, 1989, to Employment Contract between Media
         General, Inc., and Alan S. Donnahoe, dated January 1, 1977,
         incorporated by reference to Exhibit 10.25 of Form 10-K for the fiscal
         year ended December 31, 1989.

  10.26  Media General, Inc., Supplemental Thrift Plan, amended and restated as
         of November 17, 1994, incorporated by reference to Exhibit 10.27 of
         Form 10-K for the fiscal year ended December 25, 1994.

  10.27  Media General, Inc., Executive Supplemental Retirement Plan, amended
         and restated as of November 17, 1994, incorporated by reference to
         Exhibit 10.28 of Form 10-K for the fiscal year ended December 25, 1994.

                                       13

  10.28  Deferred Income Plan for Selected Key Executives of Media General,
         Inc., and form of Deferred Compensation Agreement thereunder dated as
         of December 1, 1984, incorporated by reference to Exhibit 10.29 of Form
         10-K for the fiscal year ended December 31, 1989.

  10.29  Media General, Inc., Management Performance Award Program, adopted
         November 16, 1990, and effective January 1, 1991, incorporated by
         reference to Exhibit 10.35 of Form 10-K for the fiscal year ended
         December 29, 1991.

  10.30  Media General, Inc., Deferred Compensation Plan, amended and restated
         as of November 17, 1994, incorporated by reference to Exhibit 10.32 of
         Form 10-K for the fiscal year ended December 25, 1994.

  10.31  Media General, Inc., ERISA Excess Benefits Plan, amended and restated
         as of November 17, 1994, incorporated by reference to Exhibit 10.33 of
         Form 10-K for the fiscal year ended December 25, 1994.

  10.32  Media General, Inc., Restricted Stock Plan for Non-Employee Directors,
         adopted as of May 19, 1995.

  10.33  Media General, Inc., 1995 Long-Term Incentive Plan, adopted as of May
         19, 1995.

  10.34  Amended and Restated Partnership Agreement, dated November 1, 1987, by
         and among Virginia Paper Manufacturing Corp., KR Newsprint Company,
         Inc., and CEI Newsprint, Inc., incorporated by reference to Exhibit
         10.31 of Form 10-K for the fiscal year ended December 31, 1987.





<PAGE>    6

  10.35  Amended and Restated License Agreement, dated November 1, 1987, by and
         among Media General, Inc., Garden State Paper Company, Inc., and
         Southeast Paper Manufacturing Co., incorporated by reference to Exhibit
         10.32 of Form 10-K for the fiscal year ended December 31, 1987.

  10.36  Amended and Restated Umbrella Agreement, dated November 1, 1987, by and
         among Media General, Inc., Knight-Ridder, Inc., and Cox Enterprises,
         Inc., incorporated by reference to Exhibit 10.34 of Form 10-K for the
         fiscal year ended December 31, 1987.

  10.37  Amended Newsprint Purchase Contract, dated November 1, 1987, by and
         among Southeast Paper Manufacturing Co., Media General, Inc., Knight-
         Ridder, Inc., and Cox Enterprises, Inc., incorporated by reference to
         Exhibit 10.35 of Form 10-K for the fiscal year ended December 31, 1987.

  10.38  Television affiliation agreement, dated February 10, 1995, between
         WFLA-TV and the NBC Television Network incorporated by reference to
         Exhibit 10.38 of Form  10-K for the fiscal year ended December 25,
         1994.

  10.39  Amendments, dated May 17, 1993, to television affiliations agreement,
         between WFLA-TV and National Broadcasting Company, Inc., dated March
         22, 1989, incorporated by reference to Exhibit 10.47 of Form 10-K for
         the fiscal year ended December 26, 1993.

  10.40  Franchise Agreements, dated September 30, 1982, between Media General,
         Inc., Media General Cable of Fairfax County, Inc., and Fairfax County,
         Virginia, as amended January 30, 1984, incorporated by reference to
         Exhibit 10.32 of Form 10-K for the fiscal year ended December 31, 1983.

  10.41  Agreement dated March 14, 1988, between Media General Cable of Fairfax
         County, Inc., and Warner Cable Communications of Reston, Inc.,
         partially assigning Franchise Agreements dated September 30, 1982,
         incorporated by reference to Exhibit 10.34 of Form 10-K for the fiscal
         year ended December 31, 1988.

                                       14

  10.42  Cable Television Franchise Ordinance of the Town of Herndon, Virginia,
         accepted January 24, 1984, by Media General, Inc., and Media General
         Cable of Fairfax County, Inc., incorporated by reference to Exhibit
         10.33 of Form 10-K for the fiscal year ended December 31, 1983.

  10.43  Franchise Agreement, dated June 14, 1983, between Media General, Inc.,
         Media General Cable of Fairfax County, Inc., and the City of Fairfax,
         Virginia, incorporated by reference to Exhibit 10.34 of Form 10-K for
         the fiscal year ended December 31, 1983.

  10.44  Franchise Agreement, dated April 9, 1983, between Media General Cable
         of Fairfax County, Inc., and the Town of Vienna, Virginia, incorporated
         by reference to Exhibit 10.35 of Form 10-K for the fiscal year ended
         December 31, 1983.

  10.45  Franchise Agreement, dated July 12, 1983, between Media General Cable
         of Fairfax County, Inc., Media General, Inc., and the City of Falls
         Church, Virginia, incorporated by reference to Exhibit 10.36 of Form
         10-K for the fiscal year ended December 31, 1983.

<PAGE>    7

  10.46  Second Amended and Restated Stock and Warrant Purchase and
         Shareholders' Agreement dated May 20, 1994, by and among Media General,
         Inc., Affiliated Newspapers Investments, Inc., and Denver Newspapers,
         Inc., incorporated by reference to Exhibit 2 of Form 8-K dated
         September 28, 1994.

  13     Media General, Inc., Annual Report to Stockholders for the fiscal year
         ended December 31, 1995.

  21     List of subsidiaries of the registrant.

  23     Consent of Ernst & Young LLP, independent auditors.

  27     Financial Data Schedule

  99     Annual Report of the Thrift Plan Plus for Employees of Media General,
         Inc., on Form 11-K for the year ended December 31, 1995.

         Note:  Exhibits 10.1-10.33 are management contracts or compensatory
         plans, contracts or arrangements.


































                                       15



<PAGE>    8

      Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this amendment to be signed on its behalf by the
undersigned, thereunto duly authorized.


                                                       MEDIA GENERAL, INC.      
                                                --------------------------------
                                                           (Registrant)



                                                By:  /s/ Marshall N. Morton     
                                                     ---------------------------
                                                     Marshall N. Morton
                                                     Senior Vice President and
                                                     Chief Financial Officer

Date:   June 26, 1996










































<PAGE>    1
                                                            Exhibit 99


                       SECURITIES AND EXCHANGE COMMISSION

                            WASHINGTON, D.C.  20549



                                                                      

                                   FORM 11-K

             FOR ANNUAL REPORTS OF EMPLOYEE STOCK PURCHASE, SAVINGS
               AND SIMILAR PLANS PURSUANT TO SECTION 15(d) OF THE
                        SECURITIES EXCHANGE ACT OF 1934


(Mark One):

(X)  ANNUAL REPORT PURSUANT TO SECTION 15 (d) OF THE SECURITIES EXCHANGE ACT OF
1934
For the fiscal year ended December 31, 1995

                                       or

( )  TRANSITION REPORT PURSUANT TO SECTION 15 (d) OF THE SECURITIES EXCHANGE ACT
OF 1934
For the transition period from           to       

Commission file number V-1799

     A.   Full title of the plan and the address of the plan, if different from
that of the issuer named below:

                       THRIFT PLAN PLUS FOR EMPLOYEES OF
                              MEDIA GENERAL, INC.

     B.   Name of the issuer of the securities held pursuant to the plan and the
address of its principal executive office:

                              MEDIA GENERAL, INC.
                             333 East Grace Street
                            Richmond, Virginia 23219

                                                      













<PAGE>    2






                   Financial Statements and Supplemental Schedules
                                  Thrift Plan Plus
                        For Employees of Media General, Inc.

                      Years ended December 31, 1995, and 1994,
                         with Report of Independent Auditors















































<PAGE>    3


             Thrift Plan Plus For Employees of Media General, Inc.

                Financial Statements and Supplemental Schedules


                    Years ended December 31, 1995, and 1994



                               Table of Contents
                               -----------------

Report of Independent Auditors.........................................1

Financial Statements

Statements of Net Assets Available for Plan Benefits...................2
Statements of Changes in Net Assets Available for Plan Benefits........4
Notes to Financial Statements..........................................6


Supplemental Schedules
                                                                   Schedule
                                                                   --------


Schedule of Assets held for Investment Purposes,
   December 31, 1995...................................................A
Schedule of Reportable 5% Transactions for the year
   ended December 31, 1995.............................................B



























<PAGE>    4

                         Report of Independent Auditors

Administrator
Thrift Plan Plus For Employees of Media General, Inc.

We have audited the accompanying statements of net assets available for plan
benefits of the Thrift Plan Plus For Employees of Media General, Inc., as of
December 31, 1995 and 1994, and the related statements of changes in net assets
available for plan benefits for the years then ended.  These financial
statements are the responsibility of the Plan's management.  Our responsibility
is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the net assets available for benefits of the Plan at
December 31, 1995 and 1994,  and the changes in its net assets available for
plan benefits for the years then ended, in conformity with generally accepted
accounting principles.

Our audits were performed for the purpose of forming an opinion on the basic
financial statements taken as a whole.  The accompanying supplemental schedules
of assets held for investment purposes as of December 31, 1995, and reportable
5% transactions for the year then ended, are presented for purposes of complying
with the Department of Labor's Rules and Regulations for Reporting and
Disclosure under the Employee Retirement Income Security Act of 1974, and are
not a required part of the basic financial statements.  The Fund Information in
the statements of net assets available for plan benefits and the statements of
changes in net assets available for plan benefits is presented for purposes of
additional analysis rather than to present the net assets available for plan
benefits and changes in net assets available for plan benefits of each fund.
The supplemental schedules and Fund Information have been subjected to the
auditing procedures applied in our audits of the basic financial statements and,
in our opinion, are fairly stated in all material respects in relation to the
basic financial statements taken as a whole.

                                             ERNST & YOUNG LLP
                                             Richmond, Virginia
                                             June 8, 1996


                                                                    1









<PAGE>    5
<TABLE>
                                       Thrift Plan Plus For Employees of Media General, Inc.
                             Statement of Net Assets Available For Plan Benefits, with Fund Information
                                                         December 31, 1995
<CAPTION>

                                     Stable Value               Media General      Balanced
                                         Fund      Equity Fund    Stock Fund         Fund       Loan Fund       Total  
                                    ----------------------------------------------------------------------------------- 
<S>                                   <C>          <C>           <C>              <C>         <C>          <C>
Assets
Investment in Media General, Inc.,
  Class A Common Stock, 2,900,338
    shares at market of $30.375
      per share, cost $60,147,620     $         -  $          -  $88,097,767      $      -    $        -   $ 88,097,767
Other investments, at market:
  Common trust fund managed by
    Trustee:
    Short-term investments, cost
      $2,394,551                          639,784       99,475     1,389,354        19,681       246,257      2,394,551
  Common trust funds managed by
    Frank Russell Trust Co.,
      cost $9,638,812                           -   11,898,165             -       743,681             -     12,641,846
  Guaranteed insurance contracts,
    cost $13,318,325                   13,318,325            -             -             -             -     13,318,325
  Loans to participants                         -            -             -             -     8,010,466      8,010,466
Dividends and interest receivable           3,054          551         5,341           100        52,671         61,717
Contributions receivable                  141,074      168,359       796,634        32,527             -      1,138,594
Receivable (payable) resulting from
    participants' fund transfers          197,791      188,026       (55,010)       (1,398)     (329,409)             -
Other receivables                               -            -             -             -       213,730        213,730
                                      ---------------------------------------------------------------------------------
                                       14,300,028   12,354,576    90,234,086       794,591     8,193,715    125,876,996
Liabilities
  Payable to broker                             -            -       349,975             -             -        349,975
  Contribution refunds payable             16,363       37,295        71,682         1,168             -        126,508
                                      ---------------------------------------------------------------------------------
Net assets available for plan
  benefits                            $14,283,665  $12,317,281   $89,812,429      $793,423    $8,193,715   $125,400,513
                                      =================================================================================

See accompanying notes.




</TABLE>

 2










<PAGE>    6
<TABLE>
                                       Thrift Plan Plus For Employees of Media General, Inc.
                             Statement of Net Assets Available For Plan Benefits, with Fund Information
                                                         December 31, 1994
<CAPTION>

                                                       Money Market             Media General
                                                           Fund     Equity Fund   Stock Fund     Loan Fund      Total  
                                                      -----------------------------------------------------------------
<S>                                                     <C>           <C>         <C>          <C>         <C>
Assets
Investment in Media General, Inc., Class A Common
  Stock, 2,874,696 shares at market of $28.375 per
      share, cost $58,935,203                           $         -   $        -  $81,569,499  $        -  $ 81,569,499
Other investments, at market:
  Common trust fund managed by Trustee:
    Short-term investments, cost $3,023,585                 817,813    1,189,842      782,969     232,961     3,023,585
  Common trust fund managed by NationsBank Investment
    Management Division, cost $5,904,408                          -    6,356,001            -           -     6,356,001
  Guaranteed insurance contracts, cost $12,367,148       12,367,148            -            -           -    12,367,148
  Loans to participants                                           -            -            -   6,805,636     6,805,636
Dividends and interest receivable                             4,193       18,619        5,734      38,516        67,062
Contributions receivable                                    171,494      158,085      795,137           -     1,124,716
Receivable (payable) resulting from participants'
  fund transfers                                            107,164       38,500      231,284    (376,948)            -
Other receivables                                                 -            -            -     197,138       197,138
                                                        ---------------------------------------------------------------
                                                         13,467,812    7,761,047   83,384,623   6,897,303   111,510,785
Liabilities
  Contribution refunds payable                               21,716       33,413       91,899           -       147,028
                                                        ---------------------------------------------------------------
Net assets available for plan benefits                  $13,446,096   $7,727,634  $83,292,724  $6,897,303  $111,363,757
                                                        ===============================================================

See accompanying notes.















</TABLE>

 3






<PAGE>    7
<TABLE>
                                       Thrift Plan Plus For Employees of Media General, Inc.
                       Statement of Changes in Net Assets Available For Plan Benefits, with Fund Information
                                                    Year ended December 31, 1995

<CAPTION>
                                     Stable Value               Media General      Balanced
                                         Fund      Equity Fund    Stock Fund         Fund       Loan Fund       Total  
                                    ------------------------------------------------------- ------------- -------------
<S>                                  <C>           <C>           <C>              <C>         <C>          <C>
Investment income:
  Dividends                          $         -   $        85   $ 1,396,788      $      -    $        -   $ 1,396,873 
  Interest                               793,621         7,968        50,441           975       548,615     1,401,620 
                                     ----------------------------------------------------------------------------------
                                         793,621         8,053     1,447,229           975       548,615     2,798,493 
                                     ----------------------------------------------------------------------------------

Net appreciation in fair value
  of assets                                    -     2,917,250     5,821,807        42,153             -     8,781,210 

Contributions:
  Employers                                    -             -     3,908,067             -             -     3,908,067 
  Participants                         1,593,646     1,763,926     4,332,340       165,957             -     7,855,869 
                                     ----------------------------------------------------------------------------------
    Total                              1,593,646     1,763,926     8,240,407       165,957             -    11,763,936 
                                     ----------------------------------------------------------------------------------

Adjustments for participants'
  fund transfers                         327,181       676,163    (2,617,678)      590,369     1,023,965             - 
Distributions to withdrawing
  participants                        (1,876,879)     (775,745)   (6,372,060)       (6,031)     (276,168)   (9,306,883)
                                     ----------------------------------------------------------------------------------
Net increase in net assets
  available for plan benefits            837,569     4,589,647     6,519,705       793,423     1,296,412    14,036,756 
Net assets available for plan
  benefits at December 31, 1994       13,446,096     7,727,634    83,292,724             -     6,897,303    111,363,757
                                     ----------------------------------------------------------------------------------
Net assets available for plan
  benefits at December 31, 1995      $14,283,665   $12,317,281   $89,812,429      $793,423    $8,193,715   $125,400,513
                                     ==================================================================================

See accompanying notes.








</TABLE>

 4






<PAGE>    8
<TABLE>
                                       Thrift Plan Plus For Employees of Media General, Inc.
                       Statement of Changes in Net Assets Available For Plan Benefits, with Fund Information
                                                    Year ended December 31, 1994

<CAPTION>
                                                       Money Market             Media General
                                                           Fund     Equity Fund   Stock Fund     Loan Fund      Total  
                                                      -----------------------------------------------------------------
<S>                                                    <C>           <C>         <C>           <C>        <C>
Investment income:
  Dividends                                            $         -   $  121,828  $ 1,253,855   $        -  $ 1,375,683 
  Interest                                                 738,096       44,596       38,650      374,582    1,195,924 
                                                       ----------------------------------------------------------------
                                                           738,096      166,424    1,292,505      374,582    2,571,607 
                                                       ----------------------------------------------------------------

Net depreciation in fair value of assets                         -     (239,767)  (2,823,096)           -   (3,062,863)

Contributions:
  Employers                                                      -            -    3,707,675            -    3,707,675 
  Participants                                           1,646,162    1,630,553    4,119,086            -    7,395,801 
                                                       ----------------------------------------------------------------
    Total                                                1,646,162    1,630,553    7,826,761            -   11,103,476 
                                                       ----------------------------------------------------------------

Adjustments for participants' fund transfers              (301,506)     272,328   (1,933,987)   1,963,165            - 
Distributions to withdrawing participants               (3,024,532)    (427,388)  (6,210,605)    (116,150)  (9,778,675)
                                                       ----------------------------------------------------------------
Net increase (decrease) in net assets available
  for plan benefits                                       (941,780)   1,402,150   (1,848,422)   2,221,597      833,545 
Net assets available for plan benefits at
  December 31, 1993                                     14,387,876    6,325,484   85,141,146    4,675,706  110,530,212 
                                                       ----------------------------------------------------------------
Net assets available for plan benefits at
  December 31, 1994                                    $13,446,096   $7,727,634  $83,292,724   $6,897,303 $111,363,757 
                                                       ================================================================

See accompanying notes.










</TABLE>



 5





<PAGE>    9
             Thrift Plan Plus For Employees of Media General, Inc.

                         Notes to Financial Statements

                               December 31, 1995


1.  Significant Accounting Policies

Basis of Accounting

The financial statements of the Thrift Plan Plus for Employees of Media General,
Inc. (the Plan) are prepared on the accrual basis of accounting.

Valuation of Investments

All  investments,  other  than  guaranteed  insurance  contracts  and  loans  to
participants, are  carried at market value.  Deposits under guaranteed insurance
contracts are carried at contract value which approximates fair value.  Loans to
participants are  carried  at  original  amount  of  the  loan  less  repayments
received. Investments  in securities traded on national securities exchanges are
valued at the last reported sales price or at the last reported bid quotation if
not traded on that day.  Investments in commingled equity and balanced funds are
valued at  their redemption  value.   Dividends are  recorded on the ex-dividend
date and interest is accrued as earned.

Use of Estimates

The preparation  of financial  statements in  conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect the  amounts reported  in the  financial statements  and the accompanying
notes.  Actual results could differ from these estimates.

2.  Contributions

The Plan  allows participants  to elect  to contribute  1% to 20% of their total
compensation, subject to limitations prescribed by the Internal Revenue Code, by
means of  regular payroll  deductions.   Contributions are  made in  the form of
pretax salary  reductions or voluntary contributions of after-tax dollars by the
participants.   Participants can  elect to contribute 1% to 10% of their pay, in
whole percentages, to the Plan before taxes are withheld from their compensation
and 1%  to 10%,  in whole  percentages, after  taxes  are  withheld  from  their
compensation.   Employers match a participant's contribution up to a total of 6%
of the  participant's contribution  for each  plan year based upon the following
chart.   If a  participant contributes  more than  6% in  total to the Plan, the
percent designated  as pretax  is considered  first for  purposes of the Company
match.



                                                                    6








<PAGE>    10
             Thrift Plan Plus For Employees of Media General, Inc.

                   Notes to Financial Statements (continued)


2.  Contributions (continued)

                                  Company matching percentage
                                  ---------------------------
    Total contribution        On pretax portion   On after-tax portion
  percent to be matched            of TOTAL             of TOTAL
 by Company contribution         contribution         contribution
 -----------------------         ------------         ------------

            1%                       75%                  50%
            2%                       75%                  50%
            3%                       75%                  50%
            4%                       75%                  50%
            5%                       65%                  50%
            6%                       55%                  50%

Contributions from participants are invested in accordance with the terms of the
Plan at  the option  of the  participant, in  (i) a  Stable Value  Fund for  the
purchase of  certificates of deposit, guaranteed insurance contracts, commercial
paper, bonds  or interest  in a  common trust  fund  invested  in  money  market
instruments, (ii)  an Equity  Fund for  the purchase  of interests in commingled
equity stock funds, (iii) a Media General Stock Fund for the purchase of Class A
Common Stock of Media General, Inc., (iv) a Balanced Fund for the purchase of an
interest in  a commingled  global balanced  fund or  (v) certain combinations of
these funds  as provided  by the  Plan. Employer  contributions are  invested in
Media General  stock  subject  to  the  transfer  provisions  discussed  in  the
following paragraph.  The Plan also includes, among other things, a loan feature
(see Note 6).  Under specified guidelines, a participant may request the Trustee
to transfer  a portion of the participant's balance in other funds into the loan
fund for  disbursement as a loan to the participant.  Repayment of principal and
interest is  made by  payroll deduction  and the  loans are fully secured by the
participant's account balance.

On any  allocation date  (the date that participants may change their Investment
Option selection),  participants who  have attained age 55 may elect to transfer
100% of  the market  value of  their account  to any  of the  Investment Options
provided for  by the Plan.  Also, on any allocation date, participants under age
55 may  elect to:   transfer 100% of the market value of their account among the
Equity, Balanced  and Stable Value Funds; transfer 25% of their account from the
Media General  Stock Fund  to the Stable Value, Balanced and/or Equity Fund, or;
transfer 25% of their account from the Stable Value, Balanced and/or Equity Fund
to the Media General Stock Fund.



                                                                    7








<PAGE>    11
             Thrift Plan Plus For Employees of Media General, Inc.

                   Notes to Financial Statements (continued)


2.  Contributions (continued)

Prior to  January 1,  1995, participants  could change  their Investment  Option
selection as of the first day of any month with 15 days prior written notice and
were permitted  to make  no more  than one transfer in any plan year.  Effective
January 1,  1995, the  allocation date  changed to the first day of any quarter.
In addition, four transfers are permitted in any plan year.

Effective July  1, 1995,  the Plan  added another  investment  option  with  the
addition of  the Balanced  Fund.   Frank Russell  Trust Company  has  investment
responsibility for  this new  fund.  Effective January 1, 1995, the Money Market
Fund was renamed the Stable Value Fund.

The Plan's  assets are  held by Northern Trust Company, a trustee, pursuant to a
trust agreement  dated July  1, 1987.   Prior  to January  1, 1995,  NationsBank
Investment Management  Division had  investment responsibility  for  the  Equity
Fund.   Effective January  1,  1995,  Frank  Russell  Trust  Company  was  given
investment responsibility  for the Equity Fund.  Capitoline Investment Services,
Inc., has investment responsibility for the Stable Value Fund.

3.  Vesting, Withdrawals, and Terminations

In the  event  of  termination  of  employment  or  withdrawal  from  the  Plan,
participants are  paid the  value of  their account  attributable to the amounts
they contributed  plus the  value of  their  account  attributable  to  employer
contributions which  has vested.  The vesting provisions of the Plan provide for
immediate 100%  vesting of  the value  of employer pretax matching contributions
and the value of after-tax matching contributions.

The Employer  has established the Plan with the intention that it will continue.
The Employer  has the right at any time to terminate the Plan.  The value of the
participant's accounts  would be  distributed to  the participant  in  a  manner
consistent with the Summary Plan Description.

The above  descriptions are  provided for  informative purposes.  Readers should
refer to the Summary Plan Description for more complete information.










                                                                    8







<PAGE>    12
             Thrift Plan Plus For Employees of Media General, Inc.

                   Notes to Financial Statements (continued)


4.  Income Taxes

The Internal  Revenue Service  has ruled  that the  Plan qualifies under Section
401(a) of  the Internal Revenue Code (IRC) and is, therefore, not subject to tax
under present  income tax  law.   Employee contributions  qualify  as  "cash  or
deferred" contributions  under Section  401(k) of  the IRC.  Once qualified, the
Plan is  required to  operate  in  conformity  with  the  IRC  to  maintain  its
qualification.   The Company  believes the  Plan continues  to qualify under the
Internal Revenue Code.

Until such  time as a participant or his beneficiary withdraws from the Plan, no
income tax  is payable  by the  participant on  (i) contributions  made  by  his
employer on  his behalf, (ii) interest and dividends added to his account, (iii)
gains on  sales of  securities by  the trust, or (iv) effective July 1, 1985, on
contributions made  by the  participant in  the form of pretax salary reductions
not exceeding  6% of  his  compensation  through  December  31,  1986,  and  10%
thereafter, subject to limitations prescribed by the Internal Revenue Code.

5.  Investments

Investments representing  five percent  or more  of the  Plan's  net  assets  at
December 31, 1995, consisted of the following:

Name and Title                                  Cost        Market Value
- ------------------------------------------------------------------------

Media General, Inc. Class A Common Stock     $60,147,620    $88,097,767
Frank Russell Equity I Fund Shares             8,180,290     10,928,875

6.  Loans to Participants

The Plan  has a loan feature available to all Plan participants.  Loans are made
from the  participant's account,  reducing the investment balance and creating a
receivable in  the Loan  Fund.   Loans are  secured by  the participant's vested
account balance.   Loans  to terminated  participants and  loans in  default are
treated as  distributions to  the participant.  Loans are repaid through payroll
deduction including  principal and  interest.  The principal portion reduces the
receivable from  participants and both principal and interest are transferred to
the participant's investment account as repayments are received.





                                                                    9









<PAGE>    13
             Thrift Plan Plus For Employees of Media General, Inc.

                   Notes to Financial Statements (continued)


6.  Loans to Participants (continued)

Participants may  obtain loans based on the vested value of their accounts.  New
loans cannot  exceed 50%  of the  participant's account  value or  a maximum  of
$50,000 in  accordance with  the Department  of Labor's  regulations on loans to
participants.   Loans are  limited to  one loan per participant per twelve month
period with  a maximum  of two  loans outstanding  at any one time.  Loans shall
bear a  reasonable rate  of interest  and must  be repaid  over a  period not to
exceed 5  years unless  used to purchase the participant's primary residence, in
which case the loan must be repaid over a period not to exceed 10 years.

7.  Related Party Transactions

Recurring administrative  expenses of  the Plan, which include trustee fees, are
paid by  Media General,  Inc.   Administrative  expenses  for  the  years  ended
December 31,  1995, and  December 31,  1994,  were  approximately  $400,000  and
$390,000, respectively.

8.  Comparison to Form 5500

Form 5500  requires the  recording of a liability for distributions allocated to
participants as  of year end, but for which disbursement of those funds from the
Plan has not yet been made.  This requirement is different from the presentation
of such  funds in  the financial  statements where  they remain  in  net  assets
available for  plan benefits.   The  liability per Form 5500 is $1,497,538 as of
December 31, 1995, and $1,572,684 as of December 31, 1994.




















                                                                   10







<PAGE>    14











                             Supplemental Schedules















































<PAGE>    15
<TABLE>
                                                            Schedule A

             Thrift Plan Plus For Employees of Media General, Inc.
                                    Item 27a
                Schedule of Assets Held for Investment Purposes

                               December 31, 1995
<CAPTION>


Name and Title                                  Cost        Market Value

<S>                                          <C>            <C>
Stable Value Fund:
  Northern Trust Company Short-Term
    Investment Fund                          $   639,784    $   639,784
                                             ==========================

  Insurance contracts:
    Combined Insurance Company of America
      6.02%, September 30, 1998              $ 1,016,633    $ 1,016,633
    Hartford Life, Variable,
      March 16, 1998                           1,015,272      1,015,272
    John Hancock, 6.10%,
      June 30, 1997                            1,108,325      1,108,325
    Life Insurance Co. of Georgia,
      6.55%, September 30, 1997                1,042,962      1,042,962
    Life of Virginia, Variable,
      Open Maturity                            1,040,528      1,040,528
    Metropolitan Life, 5.50%,
      March 31, 1997                           1,100,283      1,100,283
    Metropolitan Life, 5.24%,
      January 22, 1996                         1,176,560      1,176,560
    New York Life, 6.63%,
      December 30, 1997                          678,184        678,184
    New York Life, 6.52%,
      May 20, 1996                             1,508,301      1,508,301
    Peoples Security, Variable,
      June 30, 1998                            1,514,478      1,514,478
    Protective Life, 4.67%,
      September 30, 1996                       1,011,792      1,011,792
    Provident Life, 4.50%,
      December 16, 1996                        1,105,007      1,105,007
                                             --------------------------
                                             $13,318,325    $13,318,325
                                             ==========================
</TABLE>











<PAGE>    16
<TABLE>
                                                            Schedule A

             Thrift Plan Plus For Employees of Media General, Inc.
                                    Item 27a
          Schedule of Assets Held for Investment Purposes (continued)

                               December 31, 1995

<CAPTION>

Name and Title                                  Cost        Market Value
- ------------------------------------------------------------------------

<S>                                          <C>            <C>
Media General Stock Fund:
  Northern Trust Company Short-Term
    Investment Fund                          $ 1,389,354    $ 1,389,354
                                             ==========================

  Media General, Inc., Class A Common Stock  $60,147,620    $88,097,767
                                             ==========================

Equity Fund:
  Northern Trust Company Short-Term
    Investment Fund                          $    99,475    $    99,475
                                             ==========================

  Frank Russell Equity I Fund Shares         $ 8,180,290    $10,928,875
  Frank Russell Equity II Fund Shares            756,994        969,290
                                             --------------------------
                                             $ 8,937,284    $11,898,165
                                             ==========================

Balanced Fund:
  Northern Trust Company Short-Term
    Investment Fund                          $    19,681    $    19,681
                                             ==========================

    Frank Russell Balanced Fund Shares       $   701,528    $   743,681
                                             ==========================

Loan Fund:
  Northern Trust Company Short-Term
    Investment Fund                          $   246,257    $   246,257
                                             ==========================

  Loans to participants                      $ 8,010,466    $ 8,010,466
                                             ==========================
</TABLE>









<PAGE>    17
<TABLE>
                                                                                                  Schedule B

                                       Thrift Plan Plus For Employees of Media General, Inc.
                                                              Item 27d
                                               Schedule of Reportable 5% Transactions
                                                    Year ended December 31, 1995

<CAPTION>
                                                      Average                      Current 
                                                    Purchase or       Cost of      Value of   Net Gain or
    Description of Asset                            Sale Price         Asset         Asset       (Loss)  
- ---------------------------------------------------------------------------------------------------------
                                                        ($)             ($)           ($)          ($)   
<S>                                                    <C>         <C>           <C>              <C>
Transactions by issue:

COLTV Short-Term Investment Fund
  10,546,860 increases on 117 days                       1.00      10,546,860    10,546,860           ---
  10,414,407 decreases on 118 days                       1.00      10,414,407    10,414,407           ---
                                                                -----------------------------------------
                                                                   20,961,267    20,961,267           ---
                                                                =========================================

COLTV Short-Term Investment Fund
  16,611,521 increases on 88 days                        1.00      16,611,521    16,611,521           ---
  17,373,007 decreases on 119 days                       1.00      17,373,007    17,373,007           ---
                                                                -----------------------------------------
                                                                   33,984,528    33,984,528           ---
                                                                =========================================

CF Frank Russell Equity I Fund
  632,971 units bought in 18 transactions              12.924       8,180,290     8,180,290              
                                                                -----------------------------------------
                                                                    8,180,290     8,180,290              
                                                                =========================================
</TABLE>






















<PAGE>    18



                                   SIGNATURES



          The Plan.  Pursuant to the requirements of the Securities Exchange Act
of 1934, the registrant has duly caused this Annual Report to be signed on its
behalf by the undersigned hereunto duly authorized.


                                   MEDIA GENERAL, INC.



                              By:  /s/ Marshall N. Morton        
                                   ------------------------------
                                   Marshall N. Morton
                                   Senior Vice President and
                                   Chief Financial Officer

Date:  June 26, 1996




































<PAGE>    19

                                 EXHIBIT INDEX

                                       TO
                                 FORM 11-K FOR
                              The Thrift Plan Plus
                      For Employees of Media General, Inc.


          Exhibit Number                     Description of Exhibit

               23.1                          Consent of Ernst & Young LLP,
                                             independent auditors, dated
                                             June 24, 1996













































<PAGE>    20

                                                            Exhibit 23.1






                        Consent of Independent Auditors



The Board of Directors and Stockholders
Media General, Inc.

We consent to the incorporation by reference in the Registration Statement (Form
S-8 No. 33-29478) pertaining to the Thrift Plan Plus for Employees of Media
General, Inc., of our report dated June 8, 1996, with respect to the financial
statements and schedules of the Thrift Plan Plus for Employees of Media General,
Inc., included in this Annual Report (Form 11-K) for year ended December 31,
1995.





                                        ERNST & YOUNG LLP
Richmond, Virginia
June 24, 1996

































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