MEDIA GENERAL INC
10-Q, 1997-05-13
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC. 20549
                                    Form 10-Q

[X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
         EXCHANGE ACT OF 1934

                  For the quarterly period ended March 30, 1997

                                       OR

[  ]     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
         EXCHANGE ACT OF 1934

             For the transition period from __________ to __________

                         Commission file number: 1-6383

                               MEDIA GENERAL, INC.
             (Exact name of registrant as specified in its charter)

               Commonwealth of Virginia                       54-0850433
            (State or other jurisdiction of                (I.R.S. Employer
            incorporation or organization)                Identification No.)

            333 E. Grace St., Richmond, VA                       23219
       (Address of principal executive offices)               (Zip Code)

                                 (804) 649-6000
              (Registrant's telephone number, including area code)

                                       N/A
                                       ---
              (Former name, former address and former fiscal year,
                         if changed since last report.)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.

                                    Yes   X        No
                                       -------       -------
Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock as of May 4, 1997.

                Class A Common shares:              26,060,360
                Class B Common shares:                 556,574


<PAGE>

                         PART I - FINANCIAL INFORMATION

Item 1.           Financial Statements

                               MEDIA GENERAL, INC.
                      CONSOLIDATED CONDENSED BALANCE SHEETS
                                   (Unaudited)
                              (000's except shares)
<TABLE>
<CAPTION>
<S> <C>
                                                                            March 30,               December 29,
                                                                              1997                      1996
                                                                       -----------------         ------------------
ASSETS

Current assets:
     Cash and cash equivalents                                         $           5,565         $            4,471
     Accounts receivable - net                                                    90,334                     81,513
     Inventories                                                                  19,241                     16,329
     Other                                                                        33,342                     25,905
                                                                       -----------------         ------------------
         Total current assets                                                    148,482                    128,218
                                                                       -----------------         ------------------

Investments in unconsolidated affiliates                                         115,376                    113,872

Other assets                                                                     127,023                     23,564

Property, plant and equipment - net                                              525,009                    469,978

Intangibles - net                                                                932,545                    289,852
                                                                       -----------------         ------------------

                                                                       $       1,848,435         $        1,025,484
                                                                       =================         ==================

</TABLE>






                             See accompanying notes.



                                       1
<PAGE>


                               MEDIA GENERAL, INC.
                      CONSOLIDATED CONDENSED BALANCE SHEETS
                                   (Unaudited)
                              (000's except shares)
<TABLE>
<CAPTION>
<S> <C>
                                                                            March 30,               December 29,
                                                                              1997                      1996
                                                                       -----------------         ------------------
LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
     Accounts payable                                                  $          26,447         $           30,154
     Accrued expenses and other liabilities                                      102,003                     72,310
     Income taxes payable                                                          2,200                      1,381
     Short-term borrowings                                                           ---                     11,000
                                                                       -----------------         ------------------
         Total current liabilities                                               130,650                    114,845
                                                                       -----------------         ------------------

Long-term debt                                                                 1,048,000                    265,000

Deferred income taxes                                                            175,976                    102,055

Other liabilities and deferred credits                                           117,348                    106,344

Stockholders' equity:
     Preferred stock ($5 cumulative convertible), 
         par value $5 per share:
              Authorized 5,000,000 shares;
                  none outstanding
     Common stock, par value $5 per share:
         Class A, authorized 75,000,000 shares; issued
              26,060,124 and 25,950,287 shares                                   130,301                    129,751
         Class B, authorized 600,000 shares; issued
              556,574 shares                                                       2,783                      2,783
     Additional paid-in capital                                                   14,196                     11,393
     Unearned compensation                                                        (3,699)                    (1,254)
     Retained earnings                                                           232,880                    294,567
                                                                       -----------------         ------------------
         Total stockholders' equity                                              376,461                    437,240
                                                                       -----------------         ------------------

                                                                       $       1,848,435         $        1,025,484
                                                                       =================         ==================
</TABLE>



                             See accompanying notes.



                                       2
<PAGE>


                               MEDIA GENERAL, INC.
                 CONSOLIDATED CONDENSED STATEMENTS OF OPERATIONS
                                   (Unaudited)
                        (000's except for per share data)
<TABLE>
<CAPTION>
<S> <C>
                                                                                  Three Months Ended
                                                                       -------------------------------------------
                                                                            March 30,                 March 31,
                                                                              1997                      1996
                                                                       -----------------         -----------------

Revenues                                                               $         216,145         $          184,800
                                                                       -----------------         ------------------

Operating costs:
     Production costs                                                            111,995                    103,241
     Selling, distribution and administrative                                     56,027                     44,978
     Depreciation and amortization                                                23,321                     16,566
                                                                       -----------------         ------------------
         Total operating costs                                                   191,343                    164,785
                                                                       -----------------         ------------------

Operating income                                                                  24,802                     20,015
                                                                       -----------------         ------------------

Other income (expense):
     Interest expense                                                            (15,614)                    (5,661)
     Investment income - unconsolidated affiliates:
         Southeast Paper Manufacturing Co.                                         1,138                      8,123
         Denver Newspapers, Inc.:
              Equity in net income                                                 1,564                        128
              Preferred stock income                                               1,502                      1,244
     Other, net                                                                      681                       (264)
                                                                       -----------------         ------------------

         Total other income (expense)                                            (10,729)                     3,570
                                                                       -----------------         ------------------

Income before income taxes and extraordinary item                                 14,073                     23,585

Income taxes                                                                       5,840                      8,529
                                                                       -----------------         ------------------

Income before extraordinary item                                                   8,233                     15,056
Extraordinary item from early redemption of debt
     (net of income tax of $38,613)                                              (63,000)                       ---
                                                                       -----------------         ------------------

Net income (loss)                                                      $         (54,767)        $           15,056
                                                                       =================         ==================

Earnings (loss) per common share and equivalent:
     Income before extraordinary item                                  $            0.31         $             0.57
     Extraordinary item                                                            (2.37)                       ---
                                                                       -----------------         ------------------

     Net income (loss)                                                 $           (2.06)        $             0.57
                                                                       =================         ==================

Dividends paid per common share                                        $            0.13         $             0.12
                                                                       =================         ==================

Weighted average common shares and equivalents                                    26,606                     26,546
</TABLE>


                             See accompanying notes.

                                       3
<PAGE>


                               MEDIA GENERAL, INC.
                 CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS
                                   (Unaudited)
                                     (000's)
<TABLE>
<CAPTION>
<S> <C>
                                                                                   Three Months Ended
                                                                       --------------------------------------------
                                                                            March 30,                 March 31,
                                                                              1997                      1996
                                                                       -----------------         ------------------

Operating activities:

Net income (loss)                                                      $         (54,767)        $           15,056

Adjustments to reconcile net income (loss):
     Extraordinary item                                                           63,000                        ---
     Depreciation and amortization                                                23,321                     16,566
     Deferred income taxes                                                        (1,188)                       738
     Investment income -- unconsolidated affiliates                               (4,204)                    (9,495)
     Distribution from unconsolidated
         newsprint affiliate                                                         ---                      4,600
     Change in assets and liabilities                                              1,185                      7,365
                                                                       -----------------         ------------------

Net cash provided by operating activities                                         27,347                     34,830
                                                                       -----------------         ------------------

Investing activities:
     Capital expenditures                                                         (9,994)                    (4,363)
     Purchase of businesses                                                     (273,247)                       ---
     Sale of businesses, net of $90,944 held in trust                             48,620                        ---
     Other, net                                                                      120                        204
                                                                       -----------------         ------------------
Net cash used by investing activities                                           (234,501)                    (4,159)
                                                                       -----------------         ------------------

Financing activities:
     Increase in debt                                                            963,000                        ---
     Payment of debt                                                            (667,000)                   (27,000)
     Premiums and costs related to early
         redemption of debt                                                      (84,703)                       ---
     Dividends paid                                                               (3,460)                    (3,173)
     Other, net                                                                      411                       (313)
                                                                       -----------------         ------------------

Net cash provided (used) by financing activities                                 208,248                    (30,486)
                                                                       -----------------         -------------------

Net increase in cash and cash equivalents                                          1,094                        185
Cash and cash equivalents at beginning of year                                     4,471                      3,367
                                                                       -----------------         ------------------

Cash and cash equivalents at end of period                             $           5,565         $            3,552
                                                                       =================         ==================

Supplemental  disclosures of cash flow information:  
Cash paid during the period for:
     Interest (net of amount capitalized)                              $           7,532         $            6,037
     Income taxes                                                      $           5,392         $            4,360
</TABLE>

                             See accompanying notes.

                                       4
<PAGE>


                               MEDIA GENERAL, INC.
              NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS
                                   (Unaudited)

         1.       The accompanying  unaudited  consolidated  condensed financial
statements have been prepared in accordance with generally  accepted  accounting
principles  for  interim  financial  reporting,  and with  applicable  quarterly
reporting  regulations of the Securities  and Exchange  Commission.  They do not
include all of the  information  and  footnotes  required by generally  accepted
accounting principles for complete financial statements and, accordingly, should
be read in conjunction  with the consolidated  financial  statements and related
footnotes  included  in the  Company's  Annual  Report on Form 10-K for the year
ended December 29, 1996.

                  In the opinion of management,  all adjustments  (consisting of
normal recurring  adjustments)  considered  necessary for a fair presentation of
interim  financial  information  have been included.  Certain items in 1996 have
been  reclassified  to  conform  with  the  current  year's  presentation.   The
reclassifications  have no effect  on net  income as  previously  reported.  The
results of operations for interim periods are not necessarily  indicative of the
results that may be expected for the full fiscal year.

                  In February 1997,  the Financial  Accounting  Standards  Board
issued  Statement  No. 128,  Earnings  Per Share,  which is  effective  for both
interim and annual financial  statements ending after December 15, 1997. At that
time, the Company will change the method  currently used to compute earnings per
share and to restate all prior  periods.  Under the new standard  basic earnings
per share will replace the present primary earnings per share, with the dilutive
effect  of stock  options  excluded.  The  impact on  earnings  per share of the
Company is not expected to be material.

         2.       On January 7, 1997,  Media General,  Inc.  (Company)  acquired
Park  Acquisitions,  Inc.,  parent  of Park  Communications,  Inc.  (Park).  The
acquisition  included  ten  network  affiliated  television  stations,  28 daily
newspapers and 82 weekly newspapers.  The total consideration  approximated $715
million,  representing  the  purchase of all the issued and  outstanding  common
stock of Park, the assumption of liabilities  (primarily  $476 million of Park's
high coupon long-term debt) and estimated  transaction costs. In early February,
the Company  redeemed  Park's high  coupon  debt and  recorded an  extraordinary
charge of $63  million,  or $2.37 per share,  representing  the debt  prepayment
premium and the write-off of associated debt issuance costs. The acquisition and
redemption  were financed with  borrowings  under an existing  revolving  credit
facility. In connection with the additional borrowings, the Company entered into
additional  interest rate swap agreements  totaling $600 million (bringing total
debt covered by swap agreements to $800 million with eight counterparties) which
effectively  converted variable rate debt to fixed rate debt at weighted average
interest rates approximating 7% with maturities of four to seven years.

                  Since the acquisition,  the Company completed sales of certain
of the former Park  properties  for  approximately  $140 million,  purchased new
properties for  approximately $49 million and has $91 million (included in other
assets), remaining with which it expects to acquire additional properties in the
Southeast to consolidate its holdings in that region. Additionally,  the Company
has entered into agreements for sales and exchanges of certain other former Park
properties which are expected to close by the end of the third quarter.

                                       5
<PAGE>


                  The  acquisition  has been  accounted  for as a purchase  and,
accordingly,  the accompanying  financial  statements for the three-month period
ended March 30,  1997,  include the results of the former Park  properties.  The
purchase price has been allocated to the assets acquired and liabilities assumed
based on their estimated fair values according to preliminary  appraisals.  Such
estimated  values  may change as the  appraisals  are  finalized  and more facts
become known.  Approximately  $645 million of intangible assets relating to Park
and the related  sale,  purchase,  and exchange  activities  are included in the
balance  sheet at March 30, 1997,  and are being  amortized  on a  straight-line
basis over periods of 10-35 years.

                  The following summary presents the actual consolidated results
of operations for 1997 and pro forma consolidated results of operations for 1996
as if the  acquisition had been completed at the beginning of the period and the
pro forma does not purport to be  indicative of what would have occurred had the
acquisition  actually been made as of such date, nor is it indicative of results
which may occur in the future.
<TABLE>
<CAPTION>
<S> <C>
                                                                            Actual                        Pro forma
                                                                      Three months ended             Three months ended
(In thousands, except per share amounts)                                March 30, 1997                 March 31, 1996
                                                                        --------------                 --------------

Revenues                                                                $     216,145                   $     217,703
                                                                        =============                   =============

Income before extraordinary item                                        $       8,233                   $       7,052
Extraordinary item                                                            (63,000)                        (63,000)
                                                                        --------------                  --------------
Net loss                                                                $     (54,767)                  $     (55,948)
                                                                        ==============                  ==============
Income (loss) per common share and equivalent:
       Income before extraordinary item                                 $        0.31                   $        0.27
       Extraordinary item                                                       (2.37)                          (2.37)
                                                                        --------------                  --------------
       Net loss                                                         $       (2.06)                  $       (2.11)
                                                                        ==============                  ==============
</TABLE>

         3.       Inventories are principally raw materials.

         4.       Pursuant to the  provisions of the Cable  Television  Consumer
and  Competition  Act of 1992 (the  "1992  Cable  Act"),  the rates  charged  to
subscribers by the Company's  Fairfax Cable subsidiary are subject to regulation
and  review by local  franchising  authorities  and the  Federal  Communications
Commission (FCC). The FCC is currently reviewing certain of the rates charged to
subscribers.  The Company  believes that it has complied with all  provisions of
the 1992 Cable Act, including its rate setting  provisions.  However,  since the
Company's rates for regulated services are subject to review, the Company may be
subject to a refund liability if its rates are successfully challenged.






                                       6
<PAGE>


Item 2.           Management's Discussion and Analysis of Financial Condition 
                  and Results of Operations

OVERVIEW

Media General is an independent,  publicly owned communications company situated
primarily in the Southeast  with  interests in  newspapers,  broadcast and cable
television, recycled newsprint production, and diversified information services.

The Company's fiscal year ends on the last Sunday in December.

                               Media General, Inc.
                          Business Segment Information
                                   (Unaudited)
<TABLE>
<CAPTION>
<S> <C>
                                                                                  Three Months Ended
                                                                       --------------------------------------------
                                                                            March 30,                 March 31,
                                                                              1997                      1996
                                                                       -----------------         ------------------
Revenues:
     Publishing                                                        $         115,757         $           97,922
     Broadcast Television                                                         35,939                     16,104
     Cable Television                                                             38,102                     35,032
     Newsprint                                                                    26,347         $           35,742
                                                                       -----------------         ------------------
         Total revenues                                                $         216,145         $          184,800
                                                                       =================         ==================

Operating income:
     Publishing                                                        $          18,751         $            6,589
     Broadcast Television                                                          3,147                      4,313
     Cable Television                                                              7,235                      4,080
     Newsprint                                                                    (4,331)                     5,033
                                                                       -----------------         ------------------
         Total operating income                                        $          24,802         $           20,015
                                                                       =================         ==================

Operating cash flows:
     Publishing                                                        $          27,910         $           13,901
     Broadcast Television                                                          9,154                      5,037
     Cable Television                                                             13,753                     10,909
     Newsprint                                                                    (2,694)                     6,734
                                                                       -----------------         ------------------
         Total operating cash flows                                    $          48,123         $           36,581
                                                                       =================         ==================
</TABLE>

The  magnitude  of our recent  acquisitions  has  heightened  the  relevance  of
operating cash flow information for purposes of developing a full  understanding
of the  Company's  operating  results.  The  effects of  non-cash  expenses  are
integral to this understanding.  Accordingly,  for each business segment we have
presented  operating  cash flow  information.  Operating  cash flow amounts,  as
presented  represent  operating  income plus  depreciation  and  amortization of
intangible  assets.  Such  cash flow  amounts  vary  from net cash  provided  by
operating activities as presented in the Consolidated  Statements of Cash Flows,
because cash payments for interest and taxes are not reflected, nor are the cash
flow  effects of  non-operating  items or changes in certain  operations-related
balance sheet accounts.


                                       7
<PAGE>

ACQUISITIONS AND DISPOSITIONS

On January 7, 1997, the Company acquired Park Acquisitions, Inc., parent of Park
Communications, Inc. (Park). See Note 2 of this Form 10-Q for details.

Subsequent to the end of the first quarter,  the Reidsville Review  (Reidsville,
North Carolina; daily circulation - 7,000) and The Messenger, a weekly newspaper
in Madison,  North  Carolina,  were purchased.  In addition,  due to the Federal
Communication  Commission's  requirement that the WTVR-TV  (Richmond,  Virginia)
station,  also acquired from Park, be divested  within one year from its January
1997 purchase date, the Company has entered into an exchange  agreement to trade
WTVR-TV for three other stations: WSAV-TV (Savannah, Georgia), WJTV-TV (Jackson,
Mississippi),  and WHLT-TV  (Hattiesburg,  Mississippi).  The  Company  also has
entered into an agreement to sell WUTR-TV in Utica, New York. These transactions
are expected to close by the end of the third quarter of 1997.

CONSOLIDATED OPERATING RESULTS
(In thousands, except per share data)

                                       1997              Change           1996
                                       ----              ------           ----
Revenues                        $     216,145              17%          $184,800
Net Income                            (54,767) *           --             15,056
Earnings Per Share                      (2.06) *           --               0.57

* Includes  extraordinary  charge from early redemption of debt ($63 million net
of income tax benefits of $38.6 million; $2.37 per share)

SEGMENT OPERATING RESULTS

The following  discussion of segment  operating  results is primarily focused on
the comparative  performance of the Company,  excluding the operating results of
Professional  Communications  Systems,  the  Danville  Register  & Bee and  Park
Communications,  Inc.  (acquired  in May 1996,  August  1996 and  January  1997,
respectively).

PUBLISHING
(In thousands)
                                             1997           Change        1996
                                             ----           ------        ----
Revenues                                   $115,757            18%      $ 97,922
Operating Expenses                           97,006             6         91,333
Operating Income                             18,751           185          6,589
Depreciation & Amortization                   9,159            25          7,312
Operating Cash Flow                          27,910           101         13,901

The  preceding  chart  contains  the first  quarter  results  of the  Publishing
segment,   including   recent   acquisitions.   As  a  direct  result  of  these
acquisitions,  Publishing  revenues increased $11.8 million and operating income
increased $1.5 million in the first quarter of 1997.


                                       8
<PAGE>


Excluding  acquisitions,  Publishing  revenues  increased $6 million (6%) in the
first  quarter  of 1997  from  the  comparable  1996  period.  At the  Company's
metropolitan newspaper group, which includes its three largest daily newspapers,
advertising  revenues  increased  $5.9 million,  reflecting the effect of a 3.8%
average rate increase combined with a 5.3% rise in advertising inches. The first
quarter advertising increase was principally  attributable to strong performance
in retail advertising,  (led by the  telecommunication  and grocery categories),
classified  advertising  (largely due to  employment),  and general  advertising
(again, led by the telecommunication  category). A small decrease in circulation
revenues of 1.9% in the first quarter, resulting from a 3.4% drop in circulation
volume partially offset by a 1.5% average rate increase, was more than offset by
the above mentioned increases in advertising revenues.

Publishing operating expenses, excluding acquisitions, decreased $4.6 million in
the first  quarter  of 1997.  This  drop was  primarily  attributable  to a $6.9
reduction in newsprint expense from the comparable  quarter a year ago, down due
to  decreased  cost per ton.  Partially  offsetting  the  decrease in  newsprint
expense for the quarter was a $1.2 million increase in other expenses,  the most
significant   of  which  related  to  the  initial  costs   associated   with  a
re-engineering program which began in late 1996 at the Company's Tampa, Florida,
daily newspaper.

Operating  income for  Publishing,  excluding  acquisitions,  rose $10.6 million
(161%) in the first quarter of 1997 from the prior-year  period. A large portion
of this  increase was due to increased  revenues at the  metropolitan  newspaper
group,  particularly at the Company's Richmond,  Virginia,  daily newspaper. The
balance of the growth was  primarily  attributable  to the  substantial  drop in
newsprint prices for the quarter.

BROADCAST TELEVISION
(In thousands)
                                             1997           Change        1996
                                             ----           ------        ----
Revenues                                   $ 35,939           123%      $ 16,104
Operating Expenses                           32,792           178         11,791
Operating Income                              3,147           (27)         4,313
Depreciation & Amortization                   6,007            --            724
Operating Cash Flow                           9,154            82          5,037

The preceding chart includes the operating  results of the Broadcast  Television
segment,   including   recent   acquisitions.   As  a  direct  result  of  these
acquisitions,  Broadcast  revenues  increased $19.7 million and operating income
decreased  $.9  million,  largely  attributable  to a $5.2  million  increase in
depreciation and intangible amortization expenses.

Broadcast  revenues,  excluding  acquisitions,  remained  relatively flat in the
first quarter of 1997. A solid  performance at the Company's  flagship  station,
WFLA-TV  in Tampa,  offset  the  effects  of the poor  results  produced  by the
Company's Jacksonville station due to its network affiliation change from ABC to
Warner  Brothers in February 1997.  While local revenues for the quarter (driven
by the  automotive  category) were up,  political  revenues were down due to the
absence of several 1996 political issues and the presidential election ads.

The operating expenses of Broadcast, excluding acquisitions,  increased slightly
from the comparable period of 1996.

                                       9
<PAGE>

Excluding  acquisitions,  Broadcast operating income remained relatively flat in
the first quarter of 1997 as well.  The solid  performance by the Company's WFLA
station,  combined  with a modest  contribution  from the  Company's  Charleston
station, helped mitigate the poor results posted at the Jacksonville station.

CABLE TELEVISION
(In thousands)
                                             1997           Change        1996
                                             ----           ------        ----
Revenues                                   $ 38,102             9%      $ 35,032
Operating Expenses                           30,867            --         30,952
Operating Income                              7,235            77          4,080
Depreciation & Amortization                   6,518            (5)         6,829
Operating Cash Flow                          13,753            26         10,909

Revenues at the  Company's  Cable  Television  segment  rose $3.1 million in the
first  quarter of 1997,  up 8.8% from the  year-ago  period.  The  increase  was
primarily attributable to the Company's Fairfax County,  Virginia,  cable system
(Fairfax Cable), as a result of a 2.7% increase in the number of subscribers (to
228,991 at March 30, 1997),  together with average increases of 8.7% and 9.3% in
basic  and  expanded  subscriber  rates,  respectively.  MEGA  Advertising  also
contributed $.5 million to the revenue improvement in the first quarter of 1997,
largely attributable to stronger national and regional advertising time sales.

Operating  expenses of Cable in the first  quarter of 1997  remained  relatively
level  with  the  comparable  prior-year  period.  A  $.7  million  increase  in
programming costs, due to higher programming rates and the increased  subscriber
base at Fairfax  Cable,  was  effectively  offset by a $.4  million  decrease in
employee   compensation   and  benefit  costs,   reflecting  the  results  of  a
re-engineering  process  implemented  at  Fairfax  Cable,  and by a $.3  million
decline in depreciation expense.

Cable operating  income increased $3.2 million in the first quarter of 1997 from
the year-earlier  period.  The increase reflects revenue growth at Fairfax Cable
as a result of both rate and  subscriber  count  increases,  combined with a $.7
million  operating  profit  increase  from  MEGA  Advertising,  due to  stronger
advertising time sales and lower operating expense levels.

NEWSPRINT
(In thousands)
                                             1997           Change        1996
                                             ----           ------        ----
Revenues                                   $ 26,347           (26)%     $ 35,742
Operating Expenses                           30,678            --         30,709
Operating Income                             (4,331)         (186)         5,033
Depreciation & Amortization                   1,637            (4)         1,701
Operating Cash Flow                          (2,694)         (140)         6,734

Newsprint  segment revenues  declined $9.4 million in the first quarter of 1997,
reflecting  the  results of the  Company's  Garden  State Paper  (Garden  State)
newsprint mill, located in Garfield, New Jersey. The decline resulted from a 32%
decrease in the average realized  selling price per ton,  partially offset by an
8% increase in tons sold.  Average realized newsprint selling prices fell from a

                                       10
<PAGE>

record  high  of  $672  per  ton in the  first  quarter  of  1996 to $456 in the
comparable  period of 1997.  An announced  March 1997 price  increase,  which is
expected  to be fully  implemented  at Garden  State in June,  should  raise the
average selling price to approximately $500 per ton.

The first quarter of 1997 Newsprint  operating expenses remained even with those
of the year-earlier  period.  The cost of Garden State's principal raw material,
recovered  newspapers (ONP), dropped $1.1 million (16%) due principally to lower
market demand, and energy cost declined by $.5 million, mainly attributable to a
mild 1997  winter.  These  declines  were offset by a $1.7  million  increase in
production  costs,  including a $.7 million  increase in additive and  bleaching
chemical costs to enhance the quality of paper produced.

Newsprint  operating  income fell $9.4 million in the first quarter of 1997 from
the  comparable  period of 1996.  The decrease  resulted  from a $216 decline in
average  realized selling price per ton,  reflecting an  industry-wide  cycle of
declining  selling  prices  and weak  demand.  However,  Newsprint  results  are
expected to improve somewhat when the announced price increase is implemented.

UNCONSOLIDATED AFFILIATES

The Company's investment income from unconsolidated affiliates fell $5.3 million
in the first  quarter  of 1997  from the  comparable  period  of 1996.  The most
significant  portion  of the  decrease  came  from  the  Company's  share of the
operating results of its Southeast Paper Manufacturing Company (SEPCO) newsprint
affiliate,  which  decreased $7 million from the previous  year.  Despite a 8.2%
increase in tons sold,  revenues  declined 28% in the first quarter of 1997 as a
result of SEPCO's  average  realized  selling price falling to $457 per ton from
$676 per ton in the comparable  prior-year  period.  Newsprint selling prices at
SEPCO also should increase by June of 1997.

Income  earned from the  Company's  Denver  Newspapers,  Inc.  (DNI),  affiliate
increased $1.7 million in the first quarter of 1997 over the  comparable  period
of 1996 due to a $1.4  million  increase  in the  Company's  share of net income
applicable to common  stockholders and a $.3 million increase in income from the
Company's DNI preferred stock investment.  DNI's improved operating results were
attributable  to strong  advertising  revenue  growth which more than offset the
effect of a decrease in circulation  revenues and a slight increase in operating
expenses.

INTEREST EXPENSE

Interest  expense of $15.6  million  represented  a $10 million  increase in the
first quarter of 1997 over the comparable  year-earlier period. The increase was
due primarily to a $618 million rise in average debt outstanding,  the result of
the recent acquisitions, slightly offset by a reduction in the Company's average
effective borrowing rate to 6.7%.

NON-OPERATING ITEMS

Other income,  net,  increased $.9 million in the first quarter of 1997 from the
comparable  period in 1996. The majority of this increase was  attributable to a
rise in interest income.


                                       11
<PAGE>


INCOME TAXES

Excluding the extraordinary  item, the Company's effective tax rate was 41.5% in
the first  quarter of 1997,  up from  36.2% in the  previous  year's  comparable
period. Income tax expense declined $2.7 million (32%) from the first quarter of
1996 on a pretax earnings decrease of $9.5 million.  The Company's effective tax
rate  rose  in  1997  due  to an  increase  in  nondeductible  intangible  asset
amortization related to the Park acquisition.

The Company has net refundable  income taxes of $4.8 million,  including current
taxes on operations,  tax benefits relating to the extraordinary  item and taxes
associated with the disposition of various of the former Park properties.

NET INCOME (LOSS)

The Company  incurred a net loss of $54.8 million ($2.06 per share) in the first
quarter of 1997 as the result of a $63 million  charge,  net of tax  benefits of
$38.6 million, ($2.37 per share) related to the redemption of Park's high coupon
debt in February 1997.  Excluding this extraordinary  item, net income fell $6.8
million  from  $15.1  million  ($.57 per share) in the  year-ago  period to $8.2
million ($.31 per share) in the first quarter of 1997, principally the result of
decreased  newsprint  profits  related  to weak  industry-wide  selling  prices.
Interest  and  intangible   amortization  expense  associated  with  the  recent
acquisitions increased significantly,  but was entirely covered by the operating
profits of those  acquired  operations  combined with strong growth in operating
income from pre-existing Publishing and Cable operations.

LIQUIDITY AND CAPITAL RESOURCES

Funds generated by operating activities during the first quarter of 1997 totaled
$27.3  million,  down $7.5  million  from the  comparable  period  of 1996.  The
decrease was due principally to the absence of a $4.6 million  distribution from
SEPCO  and  a  decline  in  net  income  (excluding  the  extraordinary   item),
principally due to poor performance in Newsprint. Funds generated from operating
activities,  coupled with funds provided by financing and investing  activities,
supplied the $273  million  used for  acquisitions  (excluding  the  liabilities
assumed), the $10 million for capital expenditures and the $3.5 million used for
the payment of dividends to  stockholders.  Additionally  $91 million,  from the
sale of businesses,  which is currently held in trust, is expected to be used to
purchase additional properties.

Total debt  outstanding at March 30, 1997, was $1,048  million,  up $748 million
from the year-ago  level of $300 million  (principally  the result of the recent
Park  acquisition).  The  Company's  unused  credit  lines  available  from  its
committed seven-year $1.2 billion revolving credit facility were $255 million at
March 30,  1997.  Augmenting  this credit  facility's  borrowing  capacity,  the
Company  continues to have an arrangement with an insurance  company which makes
available an uncommitted credit facility allowing the Company to borrow up to an
additional $150 million under senior notes at prevailing interest rates.

In  early  1997,  in  connection  with  the  borrowings   related  to  the  Park
acquisition,  the Company  entered into an  additional  $600 million of interest
rate swap agreements  which  effectively  converted  variable rate debt to fixed
rate debt at interest rates approximating 7% over four to seven year periods.


                                       12
<PAGE>


The Company  anticipates that internally  generated funds provided by operations
during 1997,  together with existing credit  facilities and funds held in trust,
will be more than adequate to finance  other  possible  acquisitions,  projected
capital expenditures, dividends to stockholders, and working capital needs.

OUTLOOK

With the exception of Newsprint,  all of the Company's  segments are expected to
show year-over-year operating improvement,  with Publishing showing particularly
strong results.  Results for the Newsprint  segment are directly affected by the
newsprint market's price levels,  which are expected to increase only moderately
in  1997.  With the Park  acquisition  and the  related  debt  redemption  fully
completed  in early  1997,  we are  optimistic  and excited  about the  positive
changes in store for Media General both immediately and in the future.



                                       13
<PAGE>


                           PART II. OTHER INFORMATION

Item 6.           Exhibits and Reports on Form 8-K

(a)      Exhibits

         2.1  Agreement  and Plan of Merger  dated July 19,  1996,  by and among
Media  General,  Inc.,  MG  Acquisitions,  Inc.  and  Park  Acquisitions,  Inc.,
incorporated by reference to Exhibit 2.1 of Form 8-K dated January 21, 1997.

         2.2 First Amendment to Agreement and Plan of Merger dated as of January
7, 1997,  by and among Media  General,  Inc.,  MG  Acquisitions,  Inc.  and Park
Acquisitions,  Inc.,  incorporated by reference to Exhibit 2.2 of Form 8-K dated
January 21, 1997.

         10.1 Asset  Purchase  Agreement  dated  February 13, 1997, by and among
Media General Newspapers,  Inc., and Newspaper Holdings,  Inc.,  incorporated by
reference to Exhibit 10.36 of Form 10-K dated March 27, 1997.

         27   Financial Data Schedule

(b)      Reports on Form 8-K

On January 21, 1997, the Company filed a Form 8-K to report the January 7, 1997,
acquisition of Park  Acquisitions,  Inc.,  parent of Park  Communications,  Inc.
(Park).

On January 29, 1997, the Company filed a Form 8-K to amend and restate the title
of its Thrift Plan Plus for  Employees  of Media  General,  Inc.,  and  Register
Publishing Company, Inc.



                                       14
<PAGE>


                                   SIGNATURES

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                                         MEDIA GENERAL, INC.



DATE:         May 13, 1997               /s/ J. Stewart Bryan III
                                         --------------------------------------
                                         J. Stewart Bryan III, Chairman, 
                                         President and Chief Executive Officer



DATE:         May 13, 1997               /s/ Marshall N. Morton
                                         --------------------------------------
                                         Marshall N. Morton
                                         Senior Vice President and Chief 
                                           Financial Officer

<TABLE> <S> <C>


<ARTICLE>                                            5
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL  INFORMATION  EXTRACTED  FROM MEDIA
GENERAL, INC.'S CONSOLIDATED CONDENSED BALANCE SHEETS AND CONSOLIDATED CONDENSED
STATEMENTS OF  OPERATIONS  AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                        1,000
       
<S>                                                  <C>
<PERIOD-TYPE>                                        3-MOS
<FISCAL-YEAR-END>                                                                DEC-28-1997
<PERIOD-END>                                                                     MAR-30-1997
<CASH>                                                                           5,565
<SECURITIES>                                                                     0
<RECEIVABLES>                                                                    96,696
<ALLOWANCES>                                                                     6,362
<INVENTORY>                                                                      19,241
<CURRENT-ASSETS>                                                                 148,482
<PP&E>                                                                           1,067,701
<DEPRECIATION>                                                                   542,692
<TOTAL-ASSETS>                                                                   1,848,435
<CURRENT-LIABILITIES>                                                            130,650
<BONDS>                                                                          1,048,000
                                                            0
                                                                      0
<COMMON>                                                                         133,084
<OTHER-SE>                                                                       243,377
<TOTAL-LIABILITY-AND-EQUITY>                                                     1,848,435
<SALES>                                                                          216,145
<TOTAL-REVENUES>                                                                 216,145
<CGS>                                                                            111,995
<TOTAL-COSTS>                                                                    111,995
<OTHER-EXPENSES>                                                                 23,321
<LOSS-PROVISION>                                                                 0
<INTEREST-EXPENSE>                                                               15,614
<INCOME-PRETAX>                                                                  14,073
<INCOME-TAX>                                                                     5,840
<INCOME-CONTINUING>                                                              8,233
<DISCONTINUED>                                                                   0
<EXTRAORDINARY>                                                                  (63,000)

<CHANGES>                                                                        0
<NET-INCOME>                                                                     (54,767)
<EPS-PRIMARY>                                                                    (2.06)
<EPS-DILUTED>                                                                    0
        

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