MEDIA GENERAL INC
10-K, 1997-03-27
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                    FORM 10-K

[X]    ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE
       ACT OF 1934

                   For the fiscal year ended December 29, 1996

                                       OR

[  ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
       EXCHANGE ACT OF 1934

                For the transition period _________ to __________

                           Commission File No. 1-6383

                               MEDIA GENERAL, INC.
             (Exact name of registrant as specified in its charter)

   Commonwealth of Virginia                                      54-0850433
(State or other jurisdiction of                               (I.R.S. Employer
incorporation or organization)                               Identification No.)

                 333 East Grace Street, Richmond, Virginia    23219
               (Address of principal executive offices)      (Zip Code)

        Registrant's telephone number, including area code (804) 649-6000

Securities registered pursuant to Section 12(b) of the Act:

             Class A Common Stock                    American Stock Exchange
               (Title of class)                        (Name of exchange on
                                                         which registered)

Securities registered pursuant to Section 12(g) of the Act:   None

         Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days. Yes X   No ____

         Indicate by check mark if disclosure of delinquent  filers  pursuant to
Item 405 of Regulation S-K is not contained  herein,  and will not be contained,
to the best of  registrant's  knowledge,  in  definitive  proxy  or  information
statements  incorporated  by  reference  in Part  III of this  Form  10-K or any
amendment to this form 10-K. [ ]

         The aggregate market value of voting stock held by nonaffiliates of the
registrant was $683,207,910 as of March 2, 1997.

         The number of shares of Class A Common  Stock  outstanding  on March 2,
1997, was 26,055,573.  The number of shares of Class B Common Stock  outstanding
on March 2, 1997, was 556,574.

         Part I, Part II and Part IV  incorporate  information by reference from
the Annual Report to Stockholders for the year ended December 29, 1996. Part III
incorporates  information by reference  from the proxy  statement for the Annual
Meeting of Stockholders to be held on May 16, 1997.



<PAGE>

                                     Part I

Item 1.  Business

                                     General

         Media General,  Inc., is an independent,  publicly owned communications
company  situated  primarily in the  Southeast  with  interests  in  newspapers,
broadcast and cable television,  recycled  newsprint  production and diversified
information  services.  The Company employs approximately 8,900 people on a full
or  part-time  basis as of March 1997.  The  Company's  businesses  are somewhat
seasonal;  the second and fourth quarters are typically  stronger than the first
and third quarters.

         As part of expanding the Company's  focus in the Southeast  region,  it
has  completed  several  transactions  since 1995.  In August 1996,  the Company
acquired,  for approximately  $38 million,  the Danville Register & Bee, a daily
newspaper  in  Virginia  (circulation  - 23,000  daily,  27,000  Sunday),  which
complements the Company's  existing Virginia daily newspapers.  In May 1996, the
Company  acquired,  for  approximately $2 million,  Professional  Communications
Systems (PCS), a provider of equipment and studio design services for television
stations.  PCS allows the Company to move into new income-generating  areas that
are still closely related to its core business, while also bringing cost savings
in the purchase of broadcast television equipment.

         In late  October  1995,  the Company  acquired for  approximately  $232
million the assets of several  Virginia  newspapers  (Virginia  Newspapers) from
Worrell  Enterprises,  Inc., and its affiliates.  Newspaper  properties acquired
include four daily and Sunday newspapers  (combined  circulation  -79,500 daily,
87,900 Sunday).  In addition,  the  acquisition  included a number of weekly and
other publications,  located in Culpeper,  Greene,  Madison, Orange and Tazewell
Counties, Virginia.

         On January 7, 1997,  the  Company  acquired  Park  Acquisitions,  Inc.,
parent of Park Communications, Inc. (Park). The total consideration approximated
$715 million, representing the purchase of all the issued and outstanding common
stock of Park, the assumption of $476 million of high coupon long-term debt, and
estimated  transaction costs of $5 million. The acquisition of Park included ten
network affiliated  television  stations,  28 daily community  newspapers and 82
weekly  newspapers.  Since that date,  the Company has sold certain of the daily
newspapers  and associated  weekly  newspapers  acquired from Park,  most all of
which were located outside of the Southeast.  A portion of the sale proceeds was
used to purchase The Potomac News  (Woodbridge,  Virginia;  daily  circulation -
28,000), while another portion is expected to be used to purchase The Reidsville
Review, a daily newspaper in Reidsville,  North Carolina,  and The Messenger,  a
weekly newspaper in Madison,  North Carolina. The Company anticipates purchasing
the Times-Standard,  a daily newspaper in Eureka, California, in April 1997. The
Company is also evaluating other newspapers for potential purchase.

         In  addition,  due  to the  Federal  Communication  Commission's  (FCC)
requirement that the WTVR-TV  (Richmond,  Virginia) station , also acquired from
Park, be sold within one year from its January 1997 purchase  date,  the Company
has  entered  into an  exchange  agreement  to trade  WTVR-TV  for  three  other
stations:  WSAV-TV  (Savannah,  Georgia),  WJTV-TV (Jackson,  Mississippi),  and
WHLT-TV  (Hattiesburg,  Mississippi).  The  Company  also  has  entered  into an
agreement to sell another  television  station  acquired  from Park,  WUTR-TV in
Utica,  New York. All of these television  station  transactions are expected to
close by the end of the third quarter of 1997.

                                       1
<PAGE>



                                Industry Segments

         The  Company is  engaged in four  significant  industry  segments.  For
financial  information related to these segments see pages 33 and 34 of the 1996
Annual  Report to  Stockholders,  which are  incorporated  herein by  reference.
Additional  information  related to each of the Company's  significant  industry
segments is included below.

Publishing Business

         At December 29, 1996,  publishing  operations included daily and Sunday
newspapers  in Tampa,  Florida;  Winston-Salem,  North  Carolina;  and Richmond,
Lynchburg, Charlottesville, Culpeper, Suffolk, and Danville, Virginia. Daily and
Sunday newspapers included the Richmond  Times-Dispatch,  The Tampa Tribune, the
Winston-Salem  Journal,  The News &  Advance  (Lynchburg),  The  Daily  Progress
(Charlottesville),  the Culpeper Star-Exponent, the Suffolk News Herald, and the
Danville  Register & Bee. In addition,  Hernando Today in Brooksville,  Florida,
and Highlands Today in Sebring,  Florida, are published every day except Sunday,
when subscribers are offered the Sunday edition of The Tampa Tribune.

         Since the beginning of 1997, the Company has acquired and retained nine
additional daily newspapers in North Carolina,  Virginia and Kentucky. The North
Carolina newspapers are The Concord Tribune, The (Eden) Daily News, The (Marion)
McDowell  News,  The  (Morganton)  News  Herald,  and the  Statesville  Record &
Landmark,  for a combined  statewide daily  circulation of 61,300.  The Virginia
newspapers are The Potomac  (Woodbridge) News, The (Manassas) Journal Messenger,
and the (Waynesboro)  News-Virginian  for a combined statewide daily circulation
of 44,700. The Kentucky newspaper is The (Somerset) Commonwealth Journal, with a
daily circulation of 8,600.

         The  Company   also  owns  weekly   newspapers,   shoppers   and  other
publications in Virginia, Florida, North Carolina and Kentucky.

         All of the Company's newspapers compete for circulation and advertising
with other  newspapers  published  nationally and in nearby cities and towns and
for advertising with magazines,  radio,  television and other promotional media.
All of the  newspapers  compete  for  circulation  principally  on the  basis of
performance, service and price.

         The  primary  raw  material  used  by the  Company  in  its  publishing
operations is  newsprint,  which is purchased  from various  Canadian and United
States  sources,  including  Garden  State Paper  Company,  Inc., a wholly owned
subsidiary of the Company,  and Southeast Paper  Manufacturing Co., in which the
Company owns a one-third  equity  interest.  The  publishing  operations  of the
Company consumed  approximately 123,000 tons of newsprint in 1996. Management of
the Company  believes  that  newsprint  inventory  and  sources of supply  under
existing arrangements will be adequate in 1997.

         On September 28, 1994, the Company  acquired 40% of the common stock of
Denver Newspapers,  Inc. (DNI), the parent company of The Denver Post, a Denver,
Colorado, daily newspaper company, through the exercise for $40,000 of a warrant
held since 1987.  Beginning  with the fourth  quarter of 1994, the Company began
recognizing  in its  earnings  40% of DNI's  net  income  applicable  to  common
stockholders.



                                       2
<PAGE>

         On May 20, 1994, the Company sold its 40% common equity  interest (held
since 1985) in Garden State Newspapers,  Inc. (GSN), a domestic daily and weekly
newspaper company, along with its GSN Series A and Series C Preferred Stock, for
$63 million in cash.  Additionally,  in exchange  for the GSN Series B Preferred
Stock  previously  owned by the Company,  the Company  received  1,200 shares of
$25,000 par, 9% Cumulative  Preferred  Stock of DNI  (previously  owned by GSN),
which included  accumulated,  unpaid dividends of  approximately  $17.4 million.
This preferred stock was valued at $34 million,  net of an unamortized  discount
of $27.3 million, based on an imputed discount rate of 12% and a redemption date
of June 30, 1999.  Incorporating all of the foregoing,  the sale of GSN resulted
in a gain of $91.5 million ($83.3 million after-tax; $3.17 per share).

         The following table presents  certain  circulation and advertising data
for the Company's three largest, wholly owned daily newspaper companies:
<TABLE>
<CAPTION>
<S> <C>
(Dollar amounts in thousands)
Richmond Times-Dispatch                                               1996                    1995                      1994
- -----------------------                                               ----                    ----                      ----
   Average Circulation
         Daily                                                        209,343                 211,725                  212,189
         Sunday                                                       245,104                 256,147                  254,971
   Inches
         ROP full run                                               1,505,594               1,506,981                1,550,668
   Revenue
         Retail Advertising                                     $      41,664           $      42,976           $       41,832
         Classified Advertising                                        38,220                  35,471                   32,221
         Circulation                                                   30,261                  29,140                   27,230

The Tampa Tribune
- -----------------
   Average Circulation
         Daily                                                        251,445                 261,706                  265,616
         Sunday                                                       350,311                 359,780                  361,147
   Inches
         ROP full run                                               1,800,492               1,669,168                1,755,501 
   Revenue
         Retail Advertising                                     $      60,201           $      61,923           $       61,281
         Classified Advertising                                        61,655                  58,718                   52,401
         Circulation                                                   25,595                  25,513                   24,184

Winston-Salem Journal
- ---------------------
  Average Circulation
         Daily                                                         91,972                  91,002                   90,275
         Sunday                                                       104,094                 103,301                  102,975
  Inches
         ROP full run                                               1,487,229               1,531,333                1,538,568
  Revenue
         Retail Advertising                                     $      18,416           $      18,172           $       17,775
         Classified Advertising                                        14,004                  13,522                   12,266
         Circulation                                                    7,847                   7,787                    7,495
</TABLE>


                                       3
<PAGE>


Broadcast Television Business

         The  ownership,  operation and sale of broadcast  television  stations,
including those licensed to the Company,  are subject to the jurisdiction of the
FCC,  which  engages in extensive and changing  regulation  of the  broadcasting
industry   under   authority   granted  by  the   Communications   Act  of  1934
(Communications  Act). The Communications Act requires broadcasters to serve the
public  interest.  Among  other  things,  the FCC  assigns  frequency  bands for
broadcasting;  determines  the particular  frequencies,  locations and operating
power of  stations;  issues,  renews,  revokes and  modifies  station  licenses;
determines  whether  to  approve  changes  in  ownership  or  control of station
licenses;   regulates   equipment  used  by  stations;   adopts  and  implements
regulations  and policies  that  directly or  indirectly  affect the  ownership,
operation and employment practices of station; regulates program content and has
the  authority  to  impose   penalties  for  violations  of  its  rules  or  the
Communications Act.

         Pursuant  to  the  Children's   Television  Act  of  1990   (Children's
Television  Act), the FCC has adopted rules  limiting  advertising in children's
television  programming and requiring that broadcast  television  stations serve
the educational and informational needs of children.  The Children's  Television
Act specifically  requires the FCC to consider compliance with these obligations
in deciding whether to renew a television broadcast license.

         Reference   should   be   made   to   the   Communications   Act,   the
Telecommunications  Act of 1996 (1996 Telecom Act),  the  Children's  Television
Act,  FCC rules and the public  notices  and the  rulings of the FCC for further
information  concerning the nature and extent of federal regulation of broadcast
television stations.

         The  following  table sets  forth  certain  information  on each of the
Company's  television  stations,  including  those as to which  exchange or sale
agreements presently are pending (as noted):
<TABLE>
<CAPTION>
<S> <C>

                                                                                             Expiration           Expiration
                                    National                                                   Date of              Date of
        Station                      Market             Station             Audience             FCC                Network
       Location                     Rank (a)          Rank (a) *          % Share (a) *        License             Agreement
       --------                     --------          ----------          -------------        -------             ---------
      WFLA-TV  NBC (b)                  15             1                       17%             2/1/97               12/31/04
      Tampa, FL

      WBMG(TV)  CBS (b)                 51             4                        8%             4/1/97               12/31/04
      Birmingham, AL

      WJWB(TV)  WB (c)                  54             ---                     ---             2/1/02                1/12/99
      Jacksonville, FL

      WTVR-TV  CBS (d)                  59             2                       19%            10/1/04               12/31/04
      Richmond, VA


                                       4
<PAGE>


<CAPTION>
                                                                                             Expiration           Expiration
                                    National                                                   Date of              Date of
        Station                      Market             Station             Audience             FCC                Network
       Location                     Rank (a)          Rank (a) *          % Share (a) *        License             Agreement
       --------                     --------          ----------          -------------        -------             ---------
      WSLS-TV  NBC                      67             2                       14%            10/1/97                10/1/05
      Roanoke, VA

      WTVQ-TV  ABC                      71             3                       11%             8/1/97                 1/1/06
      Lexington, KY

      WDEF-TV  CBS                      87             3                       14%             8/1/97               12/31/04
      Chattanooga, TN

      WJTV(TV)  CBS (b)(d)              90             2                       20%             6/1/97               12/22/97
      Jackson, MS

      WJHL(TV)  CBS                     93             2                       17%             8/1/97               12/31/04
      Johnson City, TN

      WSAV-TV  NBC (b) (d)             100             2                       13%            11/1/01                9/30/04
      Savannah, GA

      WNCT-TV  CBS                     105             1                       20%            12/1/01               12/31/04
      Greenville, NC

      WCBD-TV  NBC (e)                 109             2                       17%            12/1/01                 1/1/05
      Charleston, SC

      WHOA-TV  ABC (b)                 113             3                        8%             4/1/97                6/11/06
      Montgomery, AL

      WUTR(TV)  ABC (f)                166             2                       11%             6/1/99                 1/1/06
      Utica, NY

      WHLT(TV)  CBS (b) (d)            169             2                       11%             6/1/97                8/31/05
      Hattiesburg, MS

      KALB-TV  NBC (b)                 177             1                       31%             6/1/97                10/1/05
      Alexandria, LA

(a)      Source: November 1996 Nielson Rating Books.
(b)      The station presently has pending before the FCC an application to renew its license.
(c)      Formerly WJKS-TV; transferred network affiliation from ABC to Warner Brothers in February 1997.
            Current station rank and audience % share as a Warner Brothers affiliate is not available.
(d)      An application to exchange the Company's Richmond, Virginia, station for stations in Savannah,
            Georgia, and Jackson and Hattiesburg, Mississippi, presently is pending before the FCC.
(e)      Transferred network affiliation from ABC to NBC in August 1996.
(f)      An application to sell the Company's Utica, New York, station presently is pending before the FCC.
 *       Sign-On to Sign-Off.
</TABLE>



                                       5
<PAGE>

         Prior  to the  Park  acquisition,  the  Broadcast  Television  Division
operated three network affiliated  television stations:  Tampa and Jacksonville,
Florida,  and Charleston,  South Carolina.  As a result of the Park acquisition,
the Company acquired ten additional television stations located in seven states.

         Due to FCC rules which generally  prohibit common  ownership of a daily
newspaper  and a television  station in the same market,  the Company,  upon FCC
consent, will exchange its Richmond,  Virginia,  station for stations located in
Savannah,  Georgia,  and Hattiesburg and Jackson,  Mississippi.  The Company has
requested a waiver of the FCC's multiple ownership rules to commonly control the
Savannah  station and its  Charleston  station.  The Company also has  requested
permission  from the FCC to  continue to operate  the  Hattiesburg  station as a
"satellite" of the Jackson  station.  The sale of the Company's Utica, New York,
station   additionally  is  pending  FCC  consent.   Upon  completion  of  these
transactions,  the Company will own 13 network affiliated  broadcast  television
stations, all located in the Southeast.

         The primary source of revenues for the Company's television stations is
the sale of time to national and local  advertisers.  Since each of the stations
is  network   affiliated,   additional  revenue  is  derived  from  the  network
programming carried by each.

         The Company's  television  stations are in competition for audience and
advertising  revenues  with  other  television  and  radio  stations  and  cable
television systems as well as magazines, newspapers and other promotional media.
A number of cable  television  systems which  operate  generally on a subscriber
payment basis are in business in the Company's  broadcasting markets and compete
for audience by importing  out-of-market  television  signals and by  presenting
cable network and other program  services.  The television  stations compete for
audience  on the basis of program  content  and  quality of  reception,  and for
advertising revenues on the basis of price, share of market and performance.

         Under  the 1996  Telecom  Act,  television  broadcasting  licenses  are
granted  for  maximum  terms of eight  years and are  subject  to  renewal  upon
application to the FCC.

         The   Communications  Act  prohibits  the  assignment  of  a  broadcast
television  license or the  transfer  of control of such a license  without  the
prior approval of the FCC. In determining  whether to grant or renew a broadcast
license,  the FCC  considers  a number of factors  pertaining  to the  licensee,
including  compliance  with various rules limiting  common (cross)  ownership of
broadcast, newspaper and cable properties and the "character" of the licensee.

         The FCC's  cross-ownership  rules  prohibit  the  common  ownership  of
interests in certain media outlets serving the same geographic area. Under these
rules,  absent approval or a FCC waiver,  a single entity generally may not have
interests  in: (i) both a radio  station  and a  television  station  that serve
specified  overlapping  areas; (ii) a daily newspaper and either a radio station
or a  television  station that serve  specified  overlapping  areas;  or (iii) a
television   station  and  a  cable  television   system  that  serve  specified
overlapping areas. The Company's common control of WFLA-TV and a daily newspaper
in Tampa, Florida, was approved by the FCC in 1975.


                                       6
<PAGE>


         Broadcast  of obscene or indecent  material is  regulated by the FCC as
well as by state and  federal  law.  Stations  also must  follow  various  rules
promulgated  under the  Communications  Act that  regulate,  among other things,
political advertising,  sponsorship identifications, the advertising of contests
and lotteries,  and technical operations,  including limits on human exposure to
radio  frequency  energy.  In addition,  licensees  must  develop and  implement
affirmative  action programs designed to promote equal employment  opportunities
and must submit  reports to the FCC with  respect to these  matters on an annual
basis and in connection with a renewal application.

         Congress  and the FCC have under  consideration,  and in the future may
consider and adopt, new laws,  regulations and policies regarding a wide variety
of matters that could affect, directly or indirectly,  the operation,  ownership
and profitability of the Company's broadcast  television stations and affect the
ability of the  Company to  acquire  additional  stations.  In  addition  to the
matters noted above, these include,  for example,  spectrum use fees,  political
advertising rates, potential restrictions on the advertising of certain products
(such as  alcoholic  beverages)  and the rules and  policies  to be  applied  in
enforcing the FCC's equal employment opportunity regulations. Other matters that
could   potentially   affect  the   Company's   broadcast   properties   include
technological  innovations and developments  generally affecting  competition in
the mass communications  industry, such as direct radio and television broadcast
satellite  service,  wireless cable systems and low power  television  stations,
digital  television and radio  technologies and the advent of telephone  company
participation in the provision of video programming services.

Cable Television Business

         The Cable  Television  Division  includes two cable systems in Northern
Virginia,  Media General Cable of Fairfax County,  Inc., and Media General Cable
of Fredericksburg,  Inc., and a cable advertising agency, Mega Advertising, Inc.
The Fairfax County system has a 120-channel capacity,  with two-way dual coaxial
cable passing  approximately  328,000  homes.  The  Fredericksburg  system has a
60-channel capacity and passes approximately 20,000 homes.

         The Company has cable  television  franchises  to operate its  existing
systems in portions of Fairfax County,  Virginia, and adjoining cities and towns
and in  Fredericksburg,  Virginia,  and  portions of  Spotsylvania  and Stafford
Counties,  Virginia.  These  jurisdictions  have enacted  extensive  regulations
governing cable  television  systems within their borders.  In anticipation of a
series of expiration dates commencing in September 1997, renewal proceedings are
underway for the Company's Fairfax County system.  Renewal  proceedings are also
underway for the  Company's  Spotsylvania  and Stafford  County  franchises.  At
December 29, 1996, the Company's cable television  systems served  approximately
243,000 subscribers.

         The Company's  cable  television  systems have  substantially  the same
competition as its television stations. The cable television systems compete for
audience  on the basis of  program  content  and  quality of  reception  and for
advertising revenues on the basis of price, share of market and performance.


                                       7
<PAGE>


         The FCC has  jurisdiction  over and has  adopted a  regulatory  program
concerning the cable television  industry.  The FCC's  regulations  govern cable
television  engineering  standards,  registration and reporting  obligations and
other matters. In 1992,  Congress passed,  effective December 4, 1992, the Cable
Television  Consumer Protection and Competition Act of 1992 (1992 Cable Act). It
contains a number of provisions affecting and potentially affecting the Company,
including  service,  programming  and equipment  mandates and other  limitations
which impact the Company's costs and business.  Additionally, the 1992 Cable Act
established  rate  regulation  for the cable  services  (other than  premium and
pay-per-view  services)  which the  Company  offers to  subscribers.  Ratemaking
authority  is divided  between  local  franchisors  and the FCC, and some of the
Company's rates are under review by franchisors and under review by or on appeal
to the FCC. While the Company  believes that its rates have been  established in
compliance  with the  applicable FCC  regulations  and the 1992 Cable Act, it is
possible  that rate refunds  and/or rate  adjustments  may be ordered.  The 1996
Telecom Act  eliminates  rate  regulation  after March 31,  1999,  for all cable
services  except the  "basic"  tier,  which is the service  including  the local
broadcast signals carried by a cable system.

         The 1996 Telecom Act removes  previously  applicable  restrictions that
prevented most local  telephone  companies from providing  cable services within
the areas in which they provided telephone services.  This will almost certainly
lead to increased  competition by competitive providers of video services within
the areas served by the Company's cable systems.  Increases in competition  from
wireless cable and direct broadcast  satellite providers of video programming to
the home is also highly likely. Reference is made to pages 44 and 45 of the 1996
Annual Report to Stockholders,  which is incorporated  herein by reference,  for
information  regarding  cable  competition and strategic  planning  alternatives
being considered by the Company.

         Reference should be made to the Communications Act, the 1992 Cable Act,
the 1996 Telecom  Act,  FCC rules and the public  notices and rulings of the FCC
for further  information  concerning the nature and extent of federal regulation
of cable television systems.

         The following table sets forth certain  information with respect to the
Company's largest cable operation:
<TABLE>
<CAPTION>
<S> <C>
Media General Cable of Fairfax
- ------------------------------
                                                                        1996                1995                1994
                                                                        ----                ----                ----
Subscribers                                                            227,717              221,784              214,259
Penetration                                                               69.4%                69.2%                68.8%
Monthly revenue per home passed                                         $32.87               $31.82               $28.65
Monthly average revenue per subscriber                                  $47.54               $46.25               $42.50
</TABLE>

Newsprint Paper Manufacturing Business

         Media General's newsprint  operations consist of the Garden State Paper
Company (Garden State),  a wholly owned newsprint mill in Garfield,  New Jersey,
with an annual  capacity  of 235,000  short tons,  and a  one-third  interest in
Southeast Paper  Manufacturing  Co. (SEPCO) in Dublin,  Georgia,  with an annual
capacity of 485,000 short tons. Both facilities use Media General's  proprietary
de-inking  technology to produce 100 percent  recycled,  high quality  newsprint
from recovered old newspapers  (ONP).  Media  General's  share of their combined
total  capacity is  approximately  400,000 short tons,  making Media General the
nation's leading producer of 100 percent  recycled  newsprint.  The Company also
earns licensing fees pursuant to a contract with SEPCO, in addition to its share
of operating results.



                                       8 
<PAGE>

         Garden  State owns certain  United  States  patent  rights and also has
obtained  patents  in various  foreign  countries.  Although  these have been of
value, their loss would not materially affect the conduct of its business as the
Company  has  developed   substantial   proprietary  knowledge  related  to  its
manufacturing process which enhances its competitive position.

         Garden State competes with  approximately  twenty Canadian and American
companies in selling  newsprint,  its sole  product,  to  newspaper  publishers.
Distribution  from the Garden State mill is  primarily by truck  transportation.
Competition  is based  principally  on price,  quality of product  and  service,
although the percentage of recovered fiber  contained in manufactured  newsprint
is becoming  increasingly  important  to  newspaper  publishers  to meet various
existing and proposed state and federal standards.

         In recent years,  environmentally driven legislation has encouraged the
use of recycled  paper.  With demand  pushing  against the  practical  limits of
recovery,  ONP costs  accelerated  during much of 1995,  but began to decline to
more favorable  levels by year-end.  ONP prices  continued to decline  gradually
throughout all of 1996. Media General's strategically located and cost-effective
newsprint  recycling  facilities  have  helped  assure the  Company of  adequate
supplies of ONP.

         Historically  a cyclical  industry,  the newsprint  business  peaked in
1988,  declining over the next four years as U.S. newsprint  consumption slipped
and demand fell. In late 1992, a threatened  Canadian  newsprint strike resulted
in a short  period of somewhat  improved  newsprint  prices  which  lasted until
mid-1993,  when supply again  exceeded  demand.  Demand  picked up again in 1994
producing higher selling prices as most mills reached 96-97 percent of operating
capacity.  The trend upward  continued  through 1995,  enabling Media  General's
newsprint operations to implement four price increases during the year. However,
prices peaked in early 1996 and then fell  throughout the remainder of the year,
reflecting an industry cycle of declining selling prices and weak demand.

Item 2.  Properties

         The headquarters of Media General,  Inc., and its Richmond  Newspapers,
Inc.,  subsidiary are located in downtown Richmond,  Virginia,  in five adjacent
buildings.  The Richmond  newspaper is printed at a production and  distribution
facility located on an 86 acre site in Hanover County,  Virginia, near Richmond.
The Tampa,  Florida,  newspaper is located in a single unit production plant and
office  building  located on a six acre tract in that  city.  The  Winston-Salem
newspaper  is  headquartered  in one  building  in downtown  Winston-Salem.  Its
newspapers are printed at a production and  distribution  facility  located on a
nearby 12 acre site.  The  Lynchburg  newspaper is printed at a  production  and
distribution  facility,  which also contains VNI's  headquarters,  on a six acre
tract in that city. The Charlottesville newspaper is printed at a production and
distribution  facility,  located on a four acre site in that city.  The Danville
newspaper is printed at a production and distribution  facility located on a one
acre parcel  adjacent to the  newspaper's  headquarters.  All of the  newspapers
acquired  as a result of the Park  acquisition  are  located in North  Carolina,
Virginia and Kentucky.  Substantially all of the newspaper production equipment,
land  and  buildings,  including  those  acquired  and  retained  from  the Park
acquisition, are owned by the Company.


                                       9 
<PAGE>


         Television facilities for WFLA-TV Tampa, Florida, WJWB-TV Jacksonville,
Florida,  and WCBD-TV Charleston,  South Carolina,  are located on land owned by
the Company in and around  these  respective  cities.  Substantially  all of the
television  facilities,  including  those acquired and to be retained in or as a
result of the Park  acquisition,  are owned by the Company.  They are located in
Alabama, Florida, Georgia,  Kentucky,  Louisiana,  Mississippi,  North Carolina,
South Carolina, Tennessee and Virginia.

         Media  General  Cable of Fairfax  County,  Inc.,  a  subsidiary  of the
Company,  has its  headquarters  located in one building owned by the Company in
Chantilly,  Virginia,  and two  signal  retransmission  centers  are  located in
Fairfax County,  Virginia,  one on property owned by the Company and adjacent to
its production  studio and one on leased  property.  In addition,  Fairfax Cable
leases an operations  center for its service  maintenance  fleet in Springfield,
Virginia.  The cable system  includes a home  subscriber  network and a separate
institutional network.

         Newsprint   production   facilities   of  Garden  State  consist  of  a
Company-owned mill in Garfield,  New Jersey,  housing two paper-making  machines
adjacent  to a  Company-owned  power  plant  which  supplies  it with  steam and
electric power.  Garden State leases adequate storage facilities for waste paper
in the general vicinity of the newsprint mill.

         The Company considers all of its properties,  together with the related
machinery  and  equipment  contained  therein,  to be  well-maintained,  in good
operating condition, and adequate for its present and foreseeable future needs.

Item 3.  Legal Proceedings

         One Company subsidiary has been identified as a potentially responsible
party (PRP),  along with many other  businesses  unrelated  to the  Company,  in
connection  with  alleged  soil  and/or  groundwater  contamination  at a former
solvent reclamation location.  Another Company subsidiary has been identified as
a PRP in connection with a drum reconditioning  facility.  With respect to these
matters,  the involved  subsidiaries have  contributed,  or may in the future be
asked to contribute, to the costs of site assessment and cleanup. In addition, a
third Company subsidiary is involved in an environmental  remediation project at
a facility  currently owned.  While the ultimate costs of the foregoing  matters
are not  presently  determinable,  based  on  information  currently  available,
management  believes such costs will not be material to the Company's  financial
position or results of operations.


                                       10
<PAGE>


Items 4. Submission of Matters to a Vote of Security Holders

         No matters  were  submitted  to a vote of security  holders  during the
fourth quarter of 1996.
<TABLE>
<CAPTION>
<S> <C>
Executive Officers of the Registrant

Name                               Age      Position and Office                                      Year First Took Office*

D. Tennant Bryan                   90       Chairman of the Executive Committee                              1930

J. Stewart Bryan III               58       Chairman, President, Chief Executive Officer                     1990

Marshall N. Morton                 51       Senior Vice President, Chief Financial Officer                   1989

H. Graham Woodlief, Jr.            52       Vice President                                                   1989

Stephen Y. Dickinson               51       Controller                                                       1989

George L. Mahoney                  44       General Counsel, Secretary                                       1993

Stephen R. Zacharias               47       Treasurer                                                        1989
</TABLE>


         * The year  indicated is the year in which the officer first assumed an
office with the Company or with Richmond  Newspapers,  Inc., the  predecessor of
the Company,  involving  essentially the same duties and responsibilities as the
office  presently  held,  regardless  of its  formal  titles at that  time.  Mr.
Dickinson assumed executive officer responsibilities as of May 1994. Mr. Mahoney
previously served as Assistant General Counsel of Dow Jones & Company, Inc., for
more than five years. Mr. Zacharias assumed  executive officer  responsibilities
as of December 1993.

         Officers of the Company are elected at the Annual  Meeting of the Board
of Directors to serve,  unless sooner removed,  until the next Annual Meeting of
the Board of  Directors  and/or  until  their  successors  are duly  elected and
qualified.

                                     PART II

Item 5.  Market for Registrant's Common Equity and Related Stockholder Matters

         Reference is made to page 49 of the 1996 Annual Report to Stockholders,
which is  incorporated  herein by reference,  for  information  required by this
item.

Item 6.  Selected Financial Data

         Reference  is made to Note 5 on pages 33 and 34, and to pages 50 and 51
of the 1996 Annual Report to Stockholders,  which are incorporated by reference,
for information required by this item.


                                       11
<PAGE>


Item 7.  Management's Discussion and Analysis of Financial Condition and Results
         of Operations

         Reference  is made to pages 42 through 48 of the 1996 Annual  Report to
Stockholders,  which are  incorporated  herein  by  reference,  for  information
required by this item.

Item 8.  Financial Statements and Supplementary Data

         Consolidated  financial  statements  of the Company as of December  29,
1996,  and December 31, 1995,  and for the fiscal years ended December 29, 1996,
December 31, 1995, and December 25, 1994, and the report of independent auditors
thereon,  as well as the Company's  unaudited  quarterly  financial data for the
fiscal years ended December 29, 1996,  and December 31, 1995,  are  incorporated
herein by reference from the 1996 Annual Report to Stockholders pages 25 through
41 and page 49.

Item 9.  Changes in and Disagreements with Accountants on Accounting and 
         Financial Disclosure

         None

                                    PART III

Item 10. Directors and Executive Officers of the Registrant

         Incorporated  herein by reference from the Company's  definitive  proxy
statement for the Annual Meeting of Stockholders  on May 16, 1997,  except as to
certain information regarding executive officers included in Part I.

Item 11. Executive Compensation

         Incorporated  herein by reference from the Company's  definitive  proxy
statement for the Annual Meeting of Stockholders on May 16, 1997.

Item 12. Security Ownership of Certain Beneficial Owners and Management

         Incorporated  herein by reference from the Company's  definitive  proxy
statement for the Annual Meeting of Stockholders on May 16, 1997.

Item 13. Certain Relationships and Related Transactions

         Incorporated  herein by reference from the Company's  definitive  proxy
statement for the Annual Meeting of Stockholders on May 16, 1997.


                                       12
<PAGE>



Item 14. Exhibits, Financial Statement Schedules and Reports on Form 8-K

     (a) 1.  and  2.  The  financial  statements  and  schedule  listed  in  the
         accompanying  index to financial  statements  and  financial  statement
         schedules are filed as part of this annual report.

         3. Exhibits
         The exhibits listed in the accompanying  index to exhibits are filed as
         part of this annual report.

     (b) Reports on Form 8-K

         On January 21, 1997, the Company filed a Form 8-K to report the January
         7,  1997,  acquisition  of  Park  Acquisitions,  Inc.,  parent  of Park
         Communications, Inc. (Park).

         On January 29, 1997,  the Company filed a Form 8-K to amend and restate
         the title of its Thrift Plan Plus for Employees of Media General,  Inc.
         and Register Publishing Company, Inc.

Index to Financial Statements and Financial Statement Schedules - Item 14(a)
<TABLE>
<CAPTION>
<S> <C>
                                                                                                              Annual Report to
                                                                                             Form 10-K          Stockholders
                                                                                             ---------          ------------
                  Media General, Inc.
                     (Registrant)

Report of independent auditors                                                                 14                  41
Consolidated statements of operations for the fiscal years ended
    December 29, 1996, December 31, 1995, and December 25, 1994                                                    25
Consolidated balance sheets at December 29, 1996, and
    December 31, 1995                                                                                              26-27
Consolidated statements of stockholders' equity for the fiscal
    years ended December 29, 1996, December 31, 1995,
    and December 25, 1994                                                                                          28
Consolidated statements of cash flows for the fiscal years ended
    December 29, 1996, December 31, 1995, and December 25, 1994                                                    29
Notes to consolidated financial statements                                                                         30-40
Schedule:
    II  -  Valuation and qualifying accounts and reserves                                      15
</TABLE>

Schedules  other than Schedule II, listed above,  are omitted since they are not
required or are not  applicable,  or the  required  information  is shown in the
financial statements or notes thereto.

The  consolidated  financial  statements of Media General,  Inc.,  listed in the
above index which are  included in the Annual  Report to  Stockholders  of Media
General,  Inc., for the fiscal year ended  December 29, 1996,  are  incorporated
herein by  reference.  With the exception of the pages listed in the above index
and the information  incorporated  by reference  included in Parts I, II and IV,
the 1996  Annual  Report to  Stockholders  is not  deemed  filed as part of this
report.


                                       13
<PAGE>



                         CONSENT OF INDEPENDENT AUDITORS


The Board of Directors and Stockholders
Media General, Inc.

We consent to the  incorporation  by reference in this Annual Report (Form 10-K)
of Media General,  Inc., of our report dated February 10, 1997,  included in the
1996 Annual Report to Stockholders of Media General, Inc.

Our audits also  included the  financial  statement  schedule of Media  General,
Inc., listed in Item 14(a). This schedule is the responsibility of the Company's
management.  Our responsibility is to express an opinion based on our audits. In
our opinion, the financial statement schedule referred to above, when considered
in relation to the basic financial statements taken as a whole,  presents fairly
in all material respects the information set forth therein.

We also  consent  to the  incorporation  by  reference  in (a) the  Registration
Statement (Form S-8 No. 2-56905) pertaining to the 1971 Unqualified Stock Option
Plan  and the 1976  Qualified  and  Non-Qualified  Stock  Option  Plans of Media
General, Inc.; (b) the Registration Statement (Form S-8 No. 33-29478) pertaining
to the  Media  General,  Inc.,  Employees  Thrift  Plan;  (c)  the  Registration
Statement (Form S-8 No.  33-23698)  pertaining to the 1987  Non-Qualified  Stock
Option Plan of Media General, Inc.; (d) the Registration Statement (Form S-3 No.
33-26853) pertaining to the Media General, Inc., Automatic Dividend Reinvestment
and Stock Purchase Plan; (e) the Registration  Statement (Form S-8 No. 33-52472)
pertaining to the 1987 Non-Qualified  Stock Option Plan of Media General,  Inc.,
amended and restated May 17, 1991; (f) the Registration  Statement (Form S-8 No.
333-16731)  pertaining  to the 1996  Non-Qualified  Stock Option Plan  Effective
January 30, 1996 and (g) the  Registration  Statement  (Form S-8 No.  333-16737)
pertaining  to the Thrift Plan Plus For  Employees  of Media  General,  Inc. and
Register  Publishing  Company,  Inc.  Incentive Saving Plan, of our report dated
February 10, 1997,  with respect to the  consolidated  financial  statements  of
Media General, Inc.,  incorporated herein by reference,  and our report included
in the preceding  paragraph with respect to the financial  statement schedule of
Media  General,  Inc.,  included  in this  Annual  Report  (Form  10-K) of Media
General, Inc., for the fiscal year ended December 29, 1996.






                                ERNST & YOUNG LLP

Richmond, Virginia
March 27, 1997


                                       14
<PAGE>





                      Media General, Inc., and Subsidiaries
          Schedule II - Valuation and Qualifying Accounts and Reserves
 Fiscal Years Ended December 29, 1996, December 31, 1995, and December 25, 1994
<TABLE>
<CAPTION>
<S> <C>
                                                                                    Additions
                                                                                  (reductions)
                                                          Balance at                 charged                                   
                                                           beginning              (credited) to            Deductions          
                                                           of period               expense-net                 net             
                                                           ---------               -----------                 ---             
1996
   Allowance for doubtful accounts                    $        4,529,960       $        5,195,767      $        4,546,572      
   Reserve for warranties                                      3,040,833                1,700,000                 594,828      
                                                      ------------------       ------------------      ------------------      
       Totals                                         $        7,570,793       $        6,895,767      $        5,141,400      
                                                      ==================       ==================      ==================      

1995
   Allowance for doubtful accounts                    $        3,360,172       $        4,224,695      $        3,343,663      
   Reserve for warranties                                      3,441,835                      ---                 401,002      
                                                      ------------------       ------------------      ------------------      
       Totals                                         $        6,802,007       $        4,224,695      $        3,744,665      
                                                      ==================       ==================      ==================      

1994
   Allowance for doubtful accounts                    $        3,697,761       $        3,109,329      $        3,446,918      
   Reserve for warranties                                      3,968,006                      ---                 526,171      
   Reserve for discontinuance
     of Broadcast Services                                       784,783                      ---                 259,347      
                                                      ------------------       ------------------      ------------------      
       Totals                                         $        8,450,550       $        3,109,329      $        4,232,436      
                                                      ==================       ==================      ==================      


<CAPTION>
                                         
                                         
                                                                          Balance     
                                                                          at end      
                                              Transfers                  of period    
                                              ---------                  ---------
1996
  Allowance for doubtful accounts        $           91,610  (a)    $        5,270,765
  Reserve for warranties                                ---                  4,146,005
                                         ------------------         ------------------
      Totals                             $           91,610         $        9,416,770
                                         ==================         ==================

1995
  Allowance for doubtful accounts        $          288,756  (a)    $        4,529,960
  Reserve for warranties                                ---                  3,040,833
                                         ------------------         ------------------
      Totals                             $          288,756         $        7,570,793
                                         ==================         ==================

1994
  Allowance for doubtful accounts        $              ---         $        3,360,172
  Reserve for warranties                                ---                  3,441,835
  Reserve for discontinuance
    of Broadcast Services                          (525,436) (b)                   ---
                                         ------------------         ------------------
      Totals                             $         (525,436)        $        6,802,007
                                         ==================         ==================
                                         
</TABLE>


(a)      Amount associated with the acquisition of properties.
(b)      Amount transferred to other liabilities and deferred credits.


                                       15
<PAGE>


Index to Exhibits
Exhibit
Number                               Description

      2.1         Agreement and Plan of Merger dated July 19, 1996, by and among
                  Media  General,   Inc.,  MG   Acquisitions,   Inc.,  and  Park
                  Acquisitions,  Inc.,  incorporated by reference to Exhibit 2.1
                  of Form 8-K dated January 7, 1997.

      2.2         First  Amendment to  Agreement  and Plan of Merger dated as of
                  January  7,  1997,  by  and  among  Media  General,  Inc.,  MG
                  Acquisitions,  Inc., and Park Acquisitions, Inc., incorporated
                  by reference to Exhibit 2.2 of Form 8-K dated January 7, 1997.

      3 (i)       The Amended and Restated  Articles of  Incorporation  of Media
                  General,  Inc.,  incorporated  by  reference to Exhibit 3.1 of
                  Form 10-K for the fiscal year ended December 31, 1989.

      3 (ii)      Bylaws of Media  General,  Inc.,  amended as of May 31,  1993,
                  incorporated  by  reference to Exhibit 3 (ii) of Form 10-K for
                  the fiscal year ended December 26, 1993.

     10.1         Form of  Option  granted  under the 1976  Non-Qualified  Stock
                  Option  Plan,  incorporated  by  reference  to Exhibit  2.2 of
                  Registration Statement 2-56905.

     10.2         Additional  Form  of  Option  to be  granted  under  the  1976
                  Non-Qualified Stock Option Plan,  incorporated by reference to
                  Exhibit  2 to  Post-Effective  Amendment  No.  3  Registration
                  Statement 2-56905.

     10.3         Addendum  dated January 1984, to Form of Option  granted under
                  the 1976  Non-Qualified  Stock  Option Plan,  incorporated  by
                  reference  to Exhibit  10.13 of Form 10-K for the fiscal  year
                  ended December 31, 1983.

     10.4         Addendum  dated June 19, 1992, to Form of Option granted under
                  the 1976  Non-Qualified  Stock  Option Plan,  incorporated  by
                  reference  to Exhibit  10.15 of Form 10-K for the fiscal  year
                  ended December 27, 1992.

     10.5         The Media General, Inc., Amended and Restated Restricted Stock
                  Plan,  dated  January 31, 1996,  incorporated  by reference to
                  Exhibit 10.10 of Form 10-K for the fiscal year ended  December
                  31, 1995.

     10.6         Addendum  dated June 19, 1992, to Form of Option granted under
                  the 1987  Non-Qualified  Stock  Option Plan,  incorporated  by
                  reference  to Exhibit  10.20 of Form 10-K for the fiscal  year
                  ended December 27, 1992.

     10.7         Media General,  Inc.,  Executive  Death Benefit Plan effective
                  January 1, 1991, incorporated by reference to Exhibit 10.17 of
                  Form 10-K for the fiscal year ended December 29, 1991.



                                       16
<PAGE>

     10.8         Amendment to the Media General,  Inc., Executive Death Benefit
                  Plan dated July 24, 1991, incorporated by reference to Exhibit
                  10.18 of Form 10-K for the  fiscal  year  ended  December  29,
                  1991.

     10.9         1984 Outside Directors Retirement  Agreement,  incorporated by
                  reference  to Exhibit  10.16 of Form 10-K for the fiscal  year
                  ended December 31, 1984.

     10.10        Shareholders  Agreement,  dated  May 28,  1987,  between  Mary
                  Tennant Bryan,  Florence  Bryan Wisner,  J. Stewart Bryan III,
                  and D.  Tennant  Bryan and J.  Stewart  Bryan III as  trustees
                  under D. Tennant Bryan Media Trust,  and Media General,  Inc.,
                  incorporated  by reference  to Exhibit  10.50 of form 10-K for
                  the fiscal year ended December 31, 1987.

     10.11        Amended  and  Restated  Redemption   Agreement  between  Media
                  General,  Inc.,  and D.  Tennant  Bryan,  dated April 7, 1994,
                  incorporated  by reference  to Exhibit  10.21 of Form 10-Q for
                  the period ending March 27, 1994.

     10.12        Media General,  Inc.,  Supplemental  Thrift Plan,  amended and
                  restated as of November 17, 1994, incorporated by reference to
                  Exhibit 10.27 of Form 10-K for the fiscal year ended  December
                  25, 1994.

     10.13        Media General, Inc., Executive  Supplemental  Retirement Plan,
                  amended, and restated as of November 17, 1994, incorporated by
                  reference  to Exhibit  10.28 of Form 10-K for the fiscal  year
                  ended December 25, 1994.

     10.14        Deferred  Income Plan for  Selected  Key  Executives  of Media
                  General,  Inc.,  and form of Deferred  Compensation  Agreement
                  thereunder  dated as of  December  1,  1984,  incorporated  by
                  reference  to Exhibit  10.29 of Form 10-K for the fiscal  year
                  ended December 31, 1989.

     10.15        Media General,  Inc.,  Management  Performance  Award Program,
                  adopted  November 16,  1990,  and  effective  January 1, 1991,
                  incorporated  by reference  to Exhibit  10.35 of Form 10-K for
                  the fiscal year ended December 29, 1991.

     10.16        Media General,  Inc., Deferred  Compensation Plan, amended and
                  restated as of November 17, 1994, incorporated by reference to
                  Exhibit 10.32 of Form 10-K for the fiscal year ended  December
                  25, 1994.

     10.17        Media General,  Inc., ERISA Excess Benefits Plan,  amended and
                  restated as of November 17, 1994, incorporated by reference to
                  Exhibit 10.33 of Form 10-K for the fiscal year ended  December
                  25, 1994.

     10.18        Media General,  Inc.,  Restricted  Stock Plan for Non-Employee
                  Directors,  adopted  as  of  May  19,  1995,  incorporated  by
                  reference  to Exhibit  10.32 of Form 10-K for the fiscal  year
                  ended December 31, 1995.

     10.19        Media General, Inc., 1995 Long-Term Incentive Plan, adopted as
                  of May 19, 1995, incorporated by reference to Exhibit 10.33 of
                  Form 10-K for the fiscal year ended December 31, 1995.



                                       17
<PAGE>

     10.20        Media General,  Inc., 1996 Employee Non-Qualified Stock Option
                  Plan, adopted as of January 30, 1996.

     10.21        Media General, Inc., 1997 Employee Restricted Stock Plan.

     10.22        Media General, Inc., Directors' Deferred Compensation Plan.

     10.23        Amended and Restated Partnership Agreement,  dated November 1,
                  1987, by and among  Virginia  Paper  Manufacturing  Corp.,  KR
                  Newsprint Company, Inc., and CEI Newsprint, Inc., incorporated
                  by reference to Exhibit 10.31 of Form 10-K for the fiscal year
                  ended December 31, 1987.

     10.24        Amended and  Restated  License  Agreement,  dated  November 1,
                  1987,  by and among Media  General,  Inc.,  Garden State Paper
                  Company,   Inc.,  and  Southeast  Paper   Manufacturing   Co.,
                  incorporated  by reference  to Exhibit  10.34 of Form 10-K for
                  the fiscal year ended December 31, 1987.

     10.25        Amended and Restated  Umbrella  Agreement,  dated  November 1,
                  1987, by and among Media General, Inc., Knight - Ridder, Inc.,
                  and  Cox  Enterprises,  Inc.,  incorporated  by  reference  to
                  Exhibit 10.32 of Form 10-K for the fiscal year ended  December
                  31, 1987.

     10.26        Amended Newsprint Purchase  Contract,  dated November 1, 1987,
                  by and among Southeast Paper Manufacturing Co., Media General,
                  Inc.,   Knight-Ridder,   Inc.,  and  Cox  Enterprises,   Inc.,
                  incorporated  by reference  to Exhibit  10.35 of Form 10-K for
                  the fiscal year ended December 31, 1987.

     10.27        Television  affiliation  agreement,  dated  February 10, 1995,
                  between WFLA-TV and the NBC Television Network incorporated by
                  reference  to Exhibit  10.38 of Form 10-K for the fiscal  year
                  ended December 25, 1994.

     10.28        Amendments,  dated May 17, 1993,  to  television  affiliations
                  agreement,  between WFLA-TV and National Broadcasting Company,
                  Inc.,  dated March 22,  1989,  incorporated  by  reference  to
                  Exhibit 10.47 of Form 10-K for the fiscal year ended  December
                  26, 1993.

     10.29        Franchise Agreements,  dated September 30, 1982, between Media
                  General,  Inc.,  Media General Cable of Fairfax County,  Inc.,
                  and Fairfax  County,  Virginia,  as amended  January 30, 1984,
                  incorporated  by reference  to Exhibit  10.32 of Form 10-K for
                  the fiscal year ended December 31, 1983.

     10.30        Agreement dated March 14, 1988, between Media General Cable of
                  Fairfax  County,  Inc.,  and Warner  Cable  Communications  of
                  Reston,  Inc.,  partially assigning Franchise Agreements dated
                  September 30, 1982, incorporated by reference to Exhibit 10.34
                  of Form 10-K for the fiscal year ended December 31, 1988.

     10.31        Cable Television  Franchise  Ordinance of the Town of Herndon,
                  Virginia,  accepted January 24, 1984, by Media General,  Inc.,
                  and Media General Cable of Fairfax County, Inc.,  incorporated
                  by reference to Exhibit 10.33 of Form 10-K for the fiscal year
                  ended December 31, 1983.



                                       18
<PAGE>

     10.32        Franchise  Agreement,  dated  June  14,  1983,  between  Media
                  General,  Inc.,  Media General Cable of Fairfax County,  Inc.,
                  and the City of Fairfax,  Virginia,  incorporated by reference
                  to  Exhibit  10.34 of Form  10-K  for the  fiscal  year  ended
                  December 31, 1983.

     10.33        Franchise  Agreement,  dated  April  9,  1983,  between  Media
                  General Cable of Fairfax County, Inc., and the Town of Vienna,
                  Virginia,  incorporated  by reference to Exhibit 10.35 of Form
                  10-K for the fiscal year ended December 31, 1983.

     10.34        Franchise  Agreement,  dated  July  12,  1983,  between  Media
                  General Cable of Fairfax County,  Inc.,  Media General,  Inc.,
                  and the  City  of  Falls  Church,  Virginia,  incorporated  by
                  reference  to Exhibit  10.36 of Form 10-K for the fiscal  year
                  ended December 31, 1983.

     10.35        Second  Amended and  Restated  Stock and Warrant  Purchase and
                  Shareholders' Agreement dated May 20, 1994, by and among Media
                  General,  Inc., Affiliated Newspapers  Investments,  Inc., and
                  Denver Newspapers,  Inc., incorporated by reference to Exhibit
                  2 of Form 8-K dated September 28, 1994.

     10.36        Asset Purchase Agreement dated February 13, 1997, by and among
                  Media General Newspapers, Inc., and Newspaper Holdings, Inc.

     13           Media General,  Inc.,  Annual Report to  Stockholders  for the
                  fiscal year ended December 29, 1996.

     21           List of subsidiaries of the registrant.

     23           Consent of Ernst & Young LLP, independent auditors.

     27           Financial Data Schedule

                  Note:  Exhibits  10.1 -  10.22  are  management  contracts  or
                  compensatory plans, contracts or arrangements.



                                       19
<PAGE>


                                   SIGNATURES

         Pursuant to the  requirements  of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.

                                  MEDIA GENERAL, INC.

Date:    March 27, 1997
                                  /s/ J. Stewart Bryan III
                                  ----------------------------------------------
                                  J. Stewart Bryan III, Chairman, President and
                                                        Chief Executive Officer

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
this  report has been  signed  below by the  following  persons on behalf of the
registrant and in the capacities and on the dates indicated.
<TABLE>
<CAPTION>
<S> <C>
              Signature                                  Title                                          Date
              ---------                                  -----                                          ----

                                            Chairman of the Executive                            March 27, 1997
- ------------------------------------        Committee and Director
 D. Tennant Bryan

/s/ James S. Evans                          Vice Chairman and Director                           March 27, 1997
- ------------------------------------
 James S. Evans

/s/ Marshall N. Morton                      Senior Vice President and                            March 27, 1997
- ------------------------------------        Chief Financial Officer
 Marshall N. Morton

/s/ Stephen Y. Dickinson                    Controller                                           March 27, 1997
- ------------------------------------
 Stephen Y. Dickinson

/s/ Robert P. Black                         Director                                             March 27, 1997
- ------------------------------------
 Robert P. Black

                                            Director                                             March 27, 1997
- ------------------------------------
 Charles A. Davis

/s/ Wyndham Robertson                       Director                                             March 27, 1997
- ------------------------------------
 Wyndham Robertson

/s/ Robert V. Hatcher, Jr.                  Director                                             March 27, 1997
- ------------------------------------
 Robert V. Hatcher, Jr.

/s/ John G. Medlin, Jr.                     Director                                             March 27, 1997
- ------------------------------------
 John G. Medlin, Jr.

/s/ Henry L. Valentine, II                  Director                                             March 27, 1997
- ------------------------------------
 Henry L. Valentine, II
</TABLE>

                                       20


                               MEDIA GENERAL, INC.
                  1996 EMPLOYEE NON-QUALIFIED STOCK OPTION PLAN

                        Effective as of January 30, 1996


         Media  General,  Inc., a corporation  organized and existing  under the
laws of the  Commonwealth  of  Virginia,  which,  along  with its  wholly  owned
subsidiaries,  is  hereinafter  referred  to as the  "Company",  has  previously
adopted the Media General, Inc. Long Term Incentive Plan, effective May 19, 1995
for officers and other salaried employees of the Company (the "LTIP").
         Under  the  terms  of the  LTIP,  the  Compensation  and  Stock  Option
Committee of the Board of Directors  of the Company  (the  "Committee")  has the
authority  to  determine  and  establish  the type and  number  of  Awards to be
granted,  the terms and  conditions,  including  forfeiture  provisions  of such
Awards,  and to select the Participants to receive any such Awards, in each case
subject to and consistent with the provisions of the LTIP. All capitalized terms
not  otherwise  defined  herein shall have the meanings  ascribed to them in the
LTIP.
         1. Purpose. This Employee  Non-Qualified Stock Option Plan (the "Plan")
is intended to advance the  interests of the Company by  providing  its officers
and other key executive  employees  having  substantial  responsibility  for the
direction and  management of the Company an additional  incentive to promote its
success and to encourage them to remain in its employ.
         2.  Administration  of Plan.  The Plan  shall  be  administered  by the
Committee,  which shall consist of two or more  directors,  all of whom shall be
"disinterested   persons"  under  Rule  16b-3  prior  to  August  15,  1996  and
"Non-Employee  Directors"  under Rule 16b-3 on and after  August  15,  1996,  as
promulgated under the Securities  Exchange Act of 1934, and "outside  directors"
under  Section  162(m) of the Code.  The  Committee  shall  adopt such rules and
regulations as it deems necessary to carry out the Plan. The Board may from time
to time make such changes in and  additions to the Plan as it may deem proper in
order  to  accomplish  the  intentions  of  the  Plan.  The  interpretation  and
construction  of any  provision  of the  Plan  by the  Committee  shall,  unless
otherwise determined by the Board, be final and conclusive.
         3. Eligibility.  The Committee shall grant  Non-Qualified Stock Options
("Options")  only to officers and other key  executive  employees of the Company
who perform  services  of major  importance  in the  management,  operation  and
development  of the business of the Company  ("Optionee").  The Committee  shall
determine  the term of such  Options and the number of shares to be allocated to
each Optionee.
         4. Stock. The Board hereby  authorizes the Committee to appropriate and
to grant  Options for,  and to issue and sell for the  purposes of the Plan,  an
aggregate  of  1,000,000  shares  of the  Class A Common  Stock  of the  Company
(subject to adjustment as provided hereinafter).  Any Options that expire or are
forfeited  pursuant to  paragraph 6 hereof may be granted in whole or in part to
another Optionee by the Committee. The Company shall not be required to issue or
deliver any  certificate  for shares of its stock purchased upon the exercise of
any part of any such Option prior to (1) the admission of such shares to listing
on any stock exchange on which the stock of the Company may then be listed,  (2)
the completion of any  registration or other  qualification of such shares under
any state or federal law or ruling or regulation of any governmental  regulatory
body which the Company shall, in its sole discretion,  determine is necessary or
advisable,  and (3) the  receipt by the Board of an opinion of counsel  that all
applicable legal requirements have been complied with.
         5.  Price.  The  purchase  price of the  shares of stock  covered by an
Option granted hereunder shall be as determined by the Committee, but such price
shall not be less than the fair market value of such shares covered by an Option
on the date such Option is granted.  For purposes of the Plan, fair market value
shall mean the average of the highest and lowest  trading prices at which shares
of the  Company's  Class A Common Stock are traded on the date that an Option is
granted.
         6.  Duration  and  Exercise of Options.  Except as  otherwise  provided
herein,  any Option  granted  under this Plan  shall be  exercisable  during the
employment  of the  Optionee and twelve (12) months  thereafter  and during such
extended period as may be determined by the Committee. In the event an Option is
not held for three (3) full  years  from the date the  Option  is  granted  such
Option may be exercised only in accordance  with the following  schedule of time
and proportions of the total stock subject thereto:
    Option held less than one (l) year ........................up to 0% of total
    Option held one (l) year or more .....................up to 33 l/3% of total
    Option held two (2) years or more ....................up to 66 2/3% of total
provided,  however,  that such  vesting  shall  cease  (except  pursuant  to the
following two paragraphs)  upon  termination of employment and further  provided
that no fractional shares shall be issued.
         In the  event  of the  death  of the  Optionee  while  employed  by the
Company,  any Option held by such  Optionee  may be  exercised  in full  without
regard to the length of time the Option  has been held by said  Optionee  by the
legatees,  personal  representatives  or distributees of the Optionee within one
year of the date of the Optionee's death.
         In the event of the termination of the Optionee's  employment by reason
of his retirement after at least ten years of service with the Company and after
attaining age  fifty-five  (55), or by reason of his disability at any age, then
such  Optionee  may,  within  twelve  (12)  months  after  such  termination  of
employment,  or such  extended  period as may be  determined  by the  Committee,
exercise any Option  granted under the Plan in full without regard to the length
of time the Option shall have been held by said Optionee.
         Notwithstanding any provision to the contrary contained herein,  unless
the Board specifically  extends the period during which any Option granted under
this  Section 6 may be  exercised,  such option shall expire and be forfeited on
the date that is ten (10) years from the date such Option is granted.
         The exercise of any Option and  delivery of the Option  shares shall be
contingent upon receipt by the Company of the full purchase price of such Option
shares in cash and upon  payment  of all  federal  and state  withholding  taxes
required by law.

         7.  Non-transferability of Options. An Option shall not be transferable
otherwise than by will or the laws of descent and distribution.

         8.Effect of Stock  Dividends,  Stock Splits,  etc. The Committee  shall
make appropriate  adjustments in the price of the shares and the number allotted
or subject to  allotment if there are any changes in the  outstanding  shares of
Class A Common Stock of the Company by reason of stock dividends,  stock splits,
recapitalizations,  mergers,  or  consolidation.  In  addition,  in the  case of
merger,  consolidation,  dissolution or liquidation, the expiration date and the
time at which any Option granted under this Plan may or must be exercised may be
accelerated by the Board.

         9.Expiration and Termination of the Plan.  Options may be granted under
the Plan at any time  until  the Plan  shall be  terminated  by the Board or the
Stockholders of Media General, Inc.

         10.Waiver of Vesting and Benefit  Accrual  Limitations.  The  Committee
may, in its sole  discretion,  waive,  modify or amend all or any portion of the
provisions  of the  Plan  that  have  the  effect  of  limiting  the  right of a
Participant  to exercise any option  granted under the Plan.  Such action by the
Committee may be made on a case by case basis or may be made with respect to all
Optionees.

         IN WITNESS  WHEREOF,  the Plan has been duly adopted and executed as of
the 30th of January, 1996.

5

                               MEDIA GENERAL, INC.

                       1997 EMPLOYEE RESTRICTED STOCK PLAN

         Media  General,  Inc., a corporation  organized and existing  under the
laws of the  Commonwealth  of  Virginia,  which,  along  with its  wholly  owned
subsidiaries,  is  hereinafter  referred  to as the  "Company",  has  previously
adopted the Media General, Inc. Long Term Incentive Plan, effective May 19, 1995
for officers and other salaried employees of the Company (the "LTIP").

         Under the terms of the LTIP, the Compensation Committee of the Board of
Directors of the Company (the  "Committee")  has the  authority to determine and
establish the type and number of Awards to be granted, the terms and conditions,
including  forfeiture  provisions of such Awards, and to select the Participants
to receive any such  Awards,  in each case  subject to and  consistent  with the
provisions of the LTIP. All capitalized terms not otherwise defined herein shall
have the meanings ascribed to them in the LTIP.

         1. Purpose. The purpose of this plan is to keep personnel of experience
and ability in the employ of the Company and its  subsidiaries and to compensate
them for their  contributions  to the growth and  profits of the Company and its
subsidiaries  and thereby induce them to continue to make such  contributions in
the future.

         2.       Definitions.

                  (a)      "Company" shall mean Media General, Inc.

                  (b) "Subsidiary" or "Subsidiaries" shall mean a corporation or
corporations of which the Company owns, directly or indirectly,  shares having a
majority of the voting power for the election of directors.

                  (c) "Board" shall mean the Board of Directors of the Company.

                  (d)  "Committee"  shall  mean the  Compensation  Committee  as
appointed  from time to time by the Board,  which shall consist solely of two or
more  persons who qualify as  "Non-Employee  Directors"  under Rule 16b-3 of the
Securities  and Exchange  Commission  and as "Outside  Directors"  under Section
162(m) of the Internal Revenue Code of 1986.

                  (e) "Plan"  shall mean this Media  General,  Inc.,  Restricted
Stock Plan.

                  (f) "Restricted Share" shall mean the shares of Class A Common
Stock of the Company  reserved  pursuant to Section 3 hereof and any such shares
issued to a Recipient pursuant to this Plan.

                  (g)  "Recipient"  shall mean an  employee  of the Company or a
Subsidiary to whom shares are allocated pursuant to this Plan, or his designated
beneficiary,  surviving  spouse,  estate, or legal  representative,  but for the
purposes hereof, any beneficiary,  spouse,  estate or legal representative shall
be considered as one person with the employee.

                  (h)  "Disability"  shall  mean the  Recipient's  inability  to
perform the services  required by his position with the Company by reason of any
medically  determinable,  physical or mental impairment which can be expected to
result in death or to be of long-continued and indefinite duration.

         3.  Restricted  Share Reserve.  There shall be established a Restricted
Share  Reserve to which shall be credited  300,000  shares of the Class A Common
Stock of the  Company.  In the event that the shares of Class A Common  Stock of
the  Company  should,  as a  result  of a  stock  split  or  stock  dividend  or
combination of shares or any other change, or exchange for other securities,  by
reclassification,  reorganization,  merger,  consolidation,  recapitalization or
otherwise,  be  increased  or  decreased  or  changed  into or  exchanged  for a
different  number or kind of shares of stock or other  securities of the Company
or of another corporation, the number of shares then remaining in the Restricted
Share Reserve  shall be  appropriately  adjusted to reflect such action.  If any
such  adjustment  shall result in a fractional  share,  such  fraction  shall be
disregarded.  Upon the  allocation of shares  hereunder,  the  Restricted  Share
Reserve  shall be  reduced  by the  number of  Restricted  Shares so  allocated.
Subject to limitations  that may be imposed by Rule 16b-3 or other provisions of
the federal  securities  laws at such time,  upon the  forfeiture  of Restricted
Shares  pursuant to Section 7 hereof,  the  Restricted  Share  Reserve  shall be
increased by such number of Restricted  Shares,  and such Restricted  Shares may
again be the subject of  allocations  hereunder.  All  authorized  and  unissued
shares  issued as Restricted  Shares in accordance  with the Plan shall be fully
paid and non-assessable shares and free from pre-emptive rights.

         4.  Eligibility  and  Making of  Allocations.  Any  salaried  executive
employee of the Company or any Subsidiary, having substantial responsibility for
the direction and management of the Company or any Subsidiary, shall be eligible
to receive an allocation of Restricted  Shares pursuant to the Plan, except that
no employee  shall be entitled to receive an  allocation  of greater  than fifty
thousand (50,000) Restricted Shares within any two year period.

         From the  employees  eligible  to receive  allocations  pursuant to the
Plan,  the  Committee  may from  time to time  select  those  employees  to whom
Restricted  Shares shall be allocated.  In selecting  those employees to whom an
allocation  shall be made and in  determining  the number of  Restricted  Shares
subject thereto,  the Committee shall consider the position and responsibilities
of the eligible  employees,  the value of their  services to the Company and its
Subsidiaries,  and such other factors as the Committee deems  pertinent.  If the
Committee  elects to award Restricted  Shares to any employee,  the date of such
action shall be the "date of allocation" for purposes of this Plan.

         The  aggregate  number of  Restricted  Shares  which  may be  allocated
pursuant  to this Plan shall not exceed the  amount  available  therefor  in the
Restricted Share Reserve.

         5. Form of  Allocations.  Each  allocation  shall specify the number of
Restricted  Shares  subject  thereto,  subject  to the  provisions  of Section 4
hereof.

         At the time of making  any  allocation,  the  Board  shall  advise  the
Recipient and the Company thereof by delivery of written notice.

         The Company  shall take such action as shall be  necessary to cause any
Restricted  Shares issued pursuant to this Plan and not previously  listed to be
listed on the  American  Stock  Exchange  and/or such other  exchanges  on which
shares of the same class as the Restricted Shares are then listed.

         The  Recipient,   by  accepting  an  allocation  of  Restricted  Shares
hereunder, agrees that he will not elect to treat the receipt of such Restricted
Shares as a taxable event pursuant to Section 83(b) of the Internal Revenue Code
of 1986, as amended.  In addition,  the Recipient  agrees that at such time that
the value of the Restricted Shares is included in his income,  the Company shall
withhold from issuance that number of Restricted Shares necessary to satisfy the
Recipient's applicable federal and state income tax withholding. Thereafter, the
Company shall release to the Recipient a certificate evidencing ownership of the
balance of  Restricted  Shares to which the  Recipient is entitled,  without any
restrictions on transfer whatsoever.

         6.       Restrictions.

                  (a) Restricted  Shares shall  forthwith  after the allocation,
pursuant to Section 5 hereof, be duly issued or transferred and a certificate or
certificates  for such  shares  shall be issued  in the  Recipient's  name.  The
Recipient  shall  thereupon be a shareholder  with respect to all the Restricted
Shares  represented by such  certificate or certificates  and shall have all the
rights of a shareholder with respect to all such shares,  including the right to
vote such shares and to receive all dividends and other  distributions  (subject
to the  provisions  of Section  6(b)  hereof)  paid with respect to such shares,
provided,  however,  that  such  shares  shall be  subject  to the  restrictions
hereinafter  described  in  Section  6(d).  Certificates  of stock  representing
Restricted Shares shall be imprinted with a legend to the effect that the shares
represented  thereby  may  not  be  sold,   exchanged,   transferred,   pledged,
hypothecated  or otherwise  disposed of except in  accordance  with the terms of
this Plan,  and the transfer  agent for the Common Stock shall be  instructed to
like effect in respect of such shares. In aid of such restrictions,  the Company
shall retain the  certificate(s)  therefor,  and the  Recipient  shall deposit a
stock power or other  instrument of transfer,  appropriately  endorsed in blank,
with  an  officer  designated  by the  Committee,  which  officer  shall  retain
possession of such  certificates  until the Restricted  Period (described in (c)
below) expires.

                  (b) In the event that as the result of a stock  split or stock
dividend or  combination  of shares or any other  change,  or exchange for other
securities,   by  reclassification,   reorganization,   merger,   consolidation,
recapitalization  or otherwise,  the Recipient shall, as the owner of Restricted
Shares subject to  restrictions  hereunder,  be entitled to new or additional or
different shares of stock or securities, the certificate or certificates for, or
other  evidences of, such new or additional or different  shares or  securities,
together with an instrument of transfer  appropriately  endorsed,  shall also be
imprinted  with a legend as provided in Section 6(a) and all  provisions  of the
Plan relating to restrictions  and lapse of restrictions  herein set forth shall
thereupon  be  applicable  to such new or  additional  or  different  shares  or
securities  to the extent  applicable  to the shares with  respect to which they
were distributed; provided, however, that if the Recipient shall receive rights,
warrants or fractional  interests in respect of any of such  Restricted  Shares,
such rights or warrants may be held,  exercised,  sold or otherwise disposed of,
and such fractional interests may be settled, by the Recipient free and clear of
the restrictions hereafter set forth.

                  (c) The term  "Restricted  Period" with respect to  Restricted
Shares  (after which  restrictions  shall lapse) shall mean a period of ten (10)
years from the date of  allocation  of such  Restricted  Shares to the Recipient
(subject to earlier termination pursuant to Section 7(a) below). Notwithstanding
the foregoing,  at the time Restricted  Shares are allocated,  the Committee may
establish  performance targets which, if met, will accelerate the termination of
the Restricted Period for such Restricted Shares;  provided,  however,  that the
Restricted  Period shall not lapse or be terminated as to any Restricted  Shares
(any  such  shares  being  hereafter  designated  as  "Deferred  Shares")  of  a
Recipient,  if his  or her  resulting  taxable  income  (should  such  lapse  or
termination occur), if added to other income that is not "performance-based" (as
that term is defined in  regulations  promulgated  under  Section  162(m) of the
Internal  Revenue  Code)  received by such  Recipient in any year,  would exceed
$1,000,000.  In such event,  the  Restricted  Period for  Deferred  Shares shall
terminate if, and to the extent that, such Recipient's  taxable income allocable
to Deferred  Shares,  when added to such  Recipient's  other  income that is not
"performance-based,"  for any year,  shall  equal  $1,000,000.  The  performance
targets,  if any, and the number of Restricted Shares affected will be set forth
in the notice that will be given to the Recipient advising him of the allocation
of Restricted Shares.

                  (d) The  restrictions  to  which  Restricted  Shares  shall be
subject shall be as follows:

                  During the  Restricted  Period  applicable  to such shares and
                  except as otherwise specifically provided in the Plan, none of
                  such shares shall be sold,  exchanged,  transferred,  pledged,
                  hypothecated or otherwise disposed of.

         7.       Forfeiture of Restricted Shares.

                  (a) If the  employment  of a  Recipient  should be  terminated
during the  Restricted  Period on  account  of his  death,  or on account of his
retirement after attaining age sixty-three  (63), he shall forfeit and return to
the Company the unvested portion of the Restricted  Shares that have been issued
to him. For this purpose,  it will be assumed that Restricted  Shares are vested
ratably over the one hundred and twenty (120) month period after the  Restricted
Shares are allocated.  The Restricted Period shall  automatically  terminate for
such vested Restricted  Shares,  and the Company shall release to the Recipient,
or the  duly  qualified  personal  representative  of a  deceased  Recipient,  a
certificate for such vested Restricted Shares, without restrictions.

                  (b) If the  employment  of a  Recipient  should be  terminated
during the  Restricted  Period other than on account of his death or  retirement
after attaining age sixty-three (63), he shall forfeit and return to the Company
all of the Restricted Shares that have been allocated to him.

                  (c) Nothing  contained  in this Section 7 or elsewhere in this
Plan shall preclude the transfer of vested  Restricted  Shares,  on the death of
the  Recipient,  to his legal  representatives  or his estate or  preclude  such
representatives  from transferring such shares, or any of them, to the person or
persons entitled thereto by will or by the laws of descent and distribution.

                  (d) All notices in writing required pursuant to this Section 7
shall be  sufficient  only if actually  delivered or if sent via  registered  or
certified mail,  postage prepaid,  to the Company at its principal office within
the City of Richmond,  Virginia,  and shall be conclusively  deemed given on the
date of delivery,  if delivered or on the first  business day following the date
of such mailing, if mailed.

         8. Finality of Determinations. The Committee shall administer this Plan
and construe its provisions; any determination by the Committee in carrying out,
administering  or  construing  this  Plan  shall be final  and  binding  for all
purposes and upon all interested  persons and their heirs,  successors,  assigns
and personal representatives.

         9.  Limitations.  No person shall at any time have any right to receive
an allocation of Restricted Shares hereunder, and no person shall have authority
to enter  into an  agreement  for the  making  of an  allocation  or to make any
representation or warranty with respect thereto.

         Recipients  of  allocations  shall  have no rights in  respect  thereof
except as set forth in the Plan.  Such rights may not be assigned or transferred
except by will or by the laws of descent and distribution, and in the event that
any attempt shall be made to sell, exchange,  transfer,  pledge,  hypothecate or
otherwise  dispose of any  Restricted  Shares held by the  Recipient  during the
Restricted  Period  then the  shares  which are the  subject  of such  attempted
disposition  shall be deemed to be  forfeited.  Before  the actual  issuance  of
Restricted  Shares,  no such  shares  shall  be  earmarked  for the  Recipients'
accounts,  nor shall the Recipients have any rights as stockholders with respect
to such shares.

         Neither the action of the  Company in  establishing  the Plan,  nor any
action  taken by it or by the Board or the  Committee  under  the Plan,  nor any
provision  of the Plan,  shall be construed as giving to any person the right to
be retained in the employ of the Company of any Subsidiary.

         10.  Amendment,  Suspension or  Termination  of the Plan in Whole or in
Part. The Board may amend,  suspend or terminate the Plan in whole or in part at
any time,  provided  that any  amendment  shall not  adversely  affect rights or
obligations with respect to allocations  theretofore made; and provided further,
that  no  modification  of  the  Plan  by  the  Board  without  approval  of the
stockholders shall (a) increase the maximum number of Restricted Shares reserved
pursuant to Section 3; (b) change the  provisions  of Section 3 with  respect to
the aggregate number of Restricted Shares which may be allocated under the Plan;
or (c) render any member of the  Committee  eligible to receive an allocation at
any time while he is serving on the Committee.

         11. Waiver of Vesting and Benefit Accrual  Limitations.  The Board may,
in its sole  discretion,  waive,  modify  or  amend  all or any  portion  of the
provisions of the Plan that have the effect of limiting the amount or the timing
of  payments  that are to be made  under the plan,  provided  that such  waiver,
modification or amendment shall not adversely  affect rights or obligations with
respect to allocations theretofore made. Such action by the Board may be made on
a case by case basis or may be made with respect to all Recipients.

         12.  Governing  Law.  The  Plan  shall be  governed  by the laws of the
Commonwealth of Virginia.

         13. Expenses of Administration.  All costs and expenses incurred in the
operation and administration of this Plan shall be borne by the Company.

         14.  Registration  of  Restricted  Shares.  The Company  shall  proceed
promptly to register under the  Securities Act of 1933 (or similar  statute then
in  effect)  all  Restricted  Shares to the  extent  that such  registration  is
required under the regulations of the Securities and Exchange Commission.

         The Company at its expense will furnish to each  Recipient  such number
of  prospectuses  incident  to any such  registration  and  indemnify  each such
Recipient  against all claims,  losses,  damages and  liabilities  caused by any
untrue  statement  of a  material  fact  contained  therein  (or in any  related
registration  statement  or by any  omission  to state  therein a material  fact
required to be stated  therein or necessary to make the  statements  therein not
misleading,  except  insofar  as the same  may have  been  caused  by an  untrue
statement or omission based upon information furnished in writing to the Company
by such Recipient  expressly for use therein;  and, as a condition  precedent to
the obligations of the Company  pursuant to this Section 14, each Recipient will
agree in writing to indemnify the Company  against all claims,  losses,  damages
and liabilities caused by an untrue statement or omission based upon information
furnished to the Company by such Recipient expressly for use therein.

         The Recipient  shall furnish the Company such  information  that may be
required  and shall  fully  cooperate  with the Company in  connection  with any
registration  or filing  that may be  required  at any time with  respect to the
Restricted Shares.

                               MEDIA GENERAL, INC.
                      DIRECTORS' DEFERRED COMPENSATION PLAN

         1. Purpose. The purpose of the Media General,  Inc. Directors' Deferred
Compensation  Plan (the  "Plan") is to  encourage  and enable each member of the
Board of Directors (the "Board") of Media General,  Inc. (the  "Company") who is
not and has never been an employee of the Company (a "Director") to increase his
or her  proprietary  interest in the  Company and to align his or her  interests
more  closely  with the  shareholders  of the  Company  through  the  receipt of
Deferred  Stock  Units   representing  fifty  percent  or  more  of  the  annual
compensation payable to each Director for his or her services to the Board.

         2.       Definitions.

                  a) "Act" shall mean The  Securities  Exchange Act of 1934,  as
amended.

                  b) "Annual  Director's Fee" shall mean the annual retainer fee
paid quarterly by the Company to each  Director,  which fee may be modified from
time to time,  and which shall  include  all  Director  compensation,  including
attendance  at Board and  committee  meetings.  For any  Director who shall have
failed to attend at least 75 percent of the Board  meetings in the prior  fiscal
year, the Annual  Director's Fee shall exclude the amount  otherwise  payable on
the first Quarterly Payment Date.

                  c) "Award Value" shall mean the average of the closing trading
prices of a share of Common Stock on the exchange on which the Common Stock then
is traded for the last ten trading days of the prior  calendar year, as reported
in The Wall Street Journal.

                  d)  "Beneficiary"  shall mean that person,  including a trust,
designated  by a Director in writing to the  Committee  to receive any  benefits
that may become due under this Plan following the death of such Director.

                  e) "Code"  shall mean the Internal  Revenue  code of 1986,  as
amended.

                  f)  "Committee"  shall  mean  the  Compensation  Committee  as
appointed from time to time by the Board, and which shall consist of two or more
"non-employee directors" as that term is defined in Rule 16b-3 of the Act.

                  g) "Common  Stock"  shall mean the Class A Common Stock of the
Company.

                  h) "Deferred  Cash Account"  shall mean the book entry account
established  and maintained  solely to record and measure future  benefits to be
distributed  to each  Director  who may have  elected to have half of his or her
Annual  Director's  Fee deferred in cash. The balance in a Deferred Cash Account
shall be increased  on the last  business day of each quarter by an amount equal
to three months of simple  interest  earned as computed under the same method as
that of the deferred compensation plan offered to certain Company employees.

                  i) "Deferred  Stock Unit" shall mean a  hypothetical  share of
Common Stock,  and each  Deferred  Stock Unit credited to a DSU Account shall be
deemed  to have the same  value,  calculated  from  time to time,  as a share of
Common Stock.

                  j)  "Dividend  Account"  shall  mean  the book  entry  account
established  and  maintained  for each  Director  to record  the  conversion  of
Dividend  Equivalents  into Deferred Stock Units in accordance with Section 5 of
the Plan.

                  k) "Dividend Equivalents" shall mean an amount of hypothetical
cash dividends on Common Stock upon which Deferred Stock Units are credited to a
Dividend  Account,  and which are  determined by (i)  multiplying  the Company's
quarterly  dividend  per share by the number of  Deferred  Stock  Units in a DSU
Account as of the Record  Date,  and (ii) by  dividing  that  amount by the Fair
Market Value of a share of Common Stock as of the Dividend Payment Date.

                  l) "Dividend Payment Date" shall mean that date upon which the
Company's quarterly dividends are payable.

                  m) "DSU Account" shall mean the book entry account established
and  maintained  solely  to  record  and  measure  the  future  benefits  to  be
distributed  based upon the collective record of a Director's Stock Unit Account
and Dividend Account.

                  n) "Effective Date" shall mean January 1, 1997.

                  o) "Fair  Market  Value" shall mean the average of the closing
trading  prices,  as reported in The Wall Street  Journal,  of a share of Common
Stock on the  exchange  on which the  Common  Stock  then is traded  for the ten
trading days immediately  preceding the date on which the determination of value
is made.

                  p) "Outside  Directors  Retirement  Agreement"  shall mean the
agreement  between  the Company  and each  Director  serving on the Board on the
Effective  Date,  the benefits of which shall be converted  into Deferred  Stock
Units under Section 9 of the Plan.

                  q) "Quarterly  Payment Date" shall mean each of the four dates
established by the Company for payment of the Annual  Director's  Fee, and which
shall be the dates on which  Deferred  Stock Units will be credited to the Stock
Unit Account and the Dividend Account.

                  r) "Record  Date" shall mean the date upon which  ownership of
Common Stock entitles such owner to receive quarterly dividends.

                  s)   "Retirement"   shall  mean  the  effective  date  of  the
termination of the services of a Director for any reason.

                  t) "Stock  Unit  Account"  shall mean the book  entry  account
established  and maintained for each Director to record the Deferred Stock Units
to be credited to a Director pursuant to Section 4 of the Plan.

         3.  Administration.  The  Plan  is an  unfunded  deferred  compensation
arrangement  and  shall  be  administered,  interpreted  and  construed  by  the
Committee,  provided that the Secretary or the Treasurer of the Company shall be
authorized  to take such  ministerial  actions as may be necessary to effectuate
the  instructions  of the  Committee and the Plan.  All  elections  permitted or
required  under the Plan will be made by filing  written notice thereof with the
Secretary or Treasurer of the Company.

         4. Deferrals;  Further  Elections.  A minimum of fifty percent (50%) of
each Director's  Annual  Director's Fee shall be paid by the Company in Deferred
Stock Units. Each Director annually may elect to defer the balance of his or her
Annual  Director's Fee in either  Deferred Stock Units or cash for the following
year by  filing a written  notice of such  election  with the  Treasurer  of the
Company no later than December 31 of the prior calendar year.  Current Directors
shall  file any such  elections  prior to April  1,  1997  with  respect  to the
remaining portion of the 1997 Annual Director's Fee; Directors elected after the
Effective Date shall file any such election  promptly upon the  commencement  of
services to the Board.  The amount of  Deferred  Stock Units to be credited to a
Director's  Stock Unit Account shall be determined  annually for each  Quarterly
Payment Date during the calendar  year by dividing (a) the portion of the Annual
Director's  Fee to be deferred in Deferred  Stock Units by (b) the Award  Value.
The amount of cash to be credited to a Director's Deferred Cash Account, if any,
shall be the  portion  of the Annual  Director's  Fee  payable on the  Quarterly
Payment Date. Any portion of an Annual Director's Fee to be paid in cash without
deferral also shall be paid on the Quarterly Payment Date.

         5.  Dividend  Equivalent  Award.Directors  shall not be entitled to any
rights of a holder of Common  Stock by  reason  of DSU  Accounts  credited  with
Deferred  Stock Units,  except that  Deferred  Stock Units  credited to Dividend
Accounts shall be increased by Dividend Equivalents  determined and credit as of
each Dividend Payment Date.

         6.  Settlement of Account  Balance.  The  aggregate  number of Deferred
Stock Units  credited to a  Director's  DSU  Account  and the  balance,  if any,
credited to a Director's Deferred Cash Account will be distributed  according to
such Director's election,  which, to be effective,  must be submitted in writing
to the Secretary or Treasurer of the Company no more than thirty days after such
Director's  Retirement.  A  Director  may  elect to have his or her DSU  Account
balance settled in a cash lump sum payment as of his or her Retirement  date, in
a single  distribution of Common Stock as of such date or in annual installments
of either  cash or Common  Stock over a period up to ten years.  A Director  may
elect to have his or her Deferred  Cash Account  balance  settled in a cash lump
sum payment as of his or her Retirement  date or in annual  installments of cash
over a period up to ten years. In the absence of a timely election, a Director's
DSU Account balance will be settled in a single Common Stock  distribution as of
his or her Retirement  date and his or her Deferred Cash Account balance will be
settled in a single cash lump sum payment as of his or her Retirement date.

         For single distributions of Common Stock from a DSU Account, the number
of shares of Common Stock to be  distributed  shall equal the number of Deferred
Stock Units available for distribution on the Director's Retirement date. In the
event annual  installments of Common Stock are elected,  the number of shares of
Common Stock  distributable  over the  installment  period  shall be  determined
annually as follows:  (a) the number of Deferred  Stock Units then credited to a
DSU Account (such  calculation to include  increases in the Dividend  Account by
reason of Dividend  Equivalents,  and  decreases in the DSU Account by reason of
prior  distributions) shall be divided by (b) the number of installment payments
remaining in the designated  installment term (including the current installment
payment  date).  Any  fractional  shares shall be retained in the Director's DSU
Account  until  the  date of the last  installment  payment,  at which  time any
fractional share shall be paid in cash based upon the Fair Market Value a of the
trading day immediately preceding any such annual installment payment date.

         The amount of cash subject to distribution  from a DSU Account shall be
determined  as follows:  (a) the number of Deferred  Stock Units in a Director's
DSU Account on the  Director's  Retirement  date shall be  multiplied by (b) the
Fair Market Value of the Common Stock as of such date. For a single distribution
from a Director's  Deferred Cash Account,  the amount to be distributed shall be
the balance in his or her Deferred Cash Account as of the Director's  Retirement
Date. In the event annual distributions of cash are elected, the payment amounts
distributable  over the  installment  period  shall be  determined  annually  as
follows:  (a) the  balance in the  Director's  Deferred  Cash  Account  shall be
divided by (b) the number of  installment  payments  remaining in the designated
installment term (including the current installment payment date).

         In the event annual installments of cash are selected,  the DSU Account
balance,  and the Deferred Cash Account  balance,  if any, shall be increased on
the last  business  day of each  quarter by an amount  equal to three  months of
simple interest earned as computed under the same method as that of the deferred
compensation plan offered to certain Company employees.

         If a Director dies before all amounts  credited to such  Director's DSU
Account and Deferred  Cash Account  have been  distributed,  the balance will be
distributed to such Director's  Beneficiary in the manner previously  designated
by the Director or, in the absence of such designation,  in the manner specified
timely by the Beneficiary. If a Director dies without designating a Beneficiary,
or if the designated  Beneficiary  predeceases the Director,  the balance in the
Director's  DSU Account and Deferred  Cash Account  will be  distributed  to the
executor or administrator of such Director's  estate,  in the manner  previously
designated by the Director or, in the absence of such designation, in the manner
specified timely by the executor or administrator.

         7.  Nonassignability and General Rights.  Neither participation in, nor
the right to receive  any  payments  under,  the Plan will give any  Director or
Beneficiary  a  proprietary  interest  in the  Company or any of its  assets.  A
Director or Beneficiary will for all purposes be deemed to be a general creditor
of the Company and shall not have any security interest in, or lien against, any
assets deemed to be associated with any Deferred Cash Account, Dividend Account,
DSU Account or Stock Unit Account. The rights of a Director or Beneficiary under
the Plan  cannot be assigned or pledged and will not be subject to the claims of
creditors of the Director or Beneficiary.

         8. Amendment. The Board of Directors will have the right to modify this
Plan from time to time, with shareholder approval to the extent required by Rule
16b-3,  or  to  terminate  the  Plan  entirely;   provided,   however,  that  no
modification  or  termination  of the Plan  will  operate  to annul an  election
already in effect for the fiscal year in which such  modification or termination
is effective,  or to adversely affect the rights of a Director or Beneficiary to
receive distributions as provided herein.

         9. Conversion of Retirement Benefit. As a condition to participation in
the Plan, each Director  participating in the Outside  Director  Retirement Plan
agrees that his or her annual  vested  accrued  benefit in the Outside  Director
Retirement  Plan, as of the  Effective  Date,  shall be converted  into Deferred
Stock Units, as of the Effective Date, in accordance with Exhibit A hereof.

         10. General Restrictions.  The issuance of Common Stock or the delivery
of certificates  therefor to or for the benefit of Directors  hereunder shall be
subject to the requirement  that, if the listing,  registration or qualification
of such shares upon any  securities  exchange or under any state or federal law,
or the consent or approval  of any  governmental  body,  shall be  necessary  or
desirable as a condition of, or in connection  which, such issuance and delivery
thereunder,  such issuance or delivery shall not take place unless such listing,
registration,  qualification,  consent  or  approval  shall  have been  effected
promptly and in a manner acceptable to the Company.

         11.  Change in  Capital  Structure.  In the event of any  change in the
Common Stock by reason of any stock dividend,  spin-off,  split,  combination of
shares, exchange of shares, warrants or rights offering to purchase Common Stock
at a price  below its fair  market  value,  reclassification,  recapitalization,
merger, consolidation or other change in capitalization,  appropriate adjustment
shall be made by the  Committee  in the number and kind of Deferred  Stock Units
subject  to the  Plan and any  other  relevant  provisions  of the  Plan,  whose
determination shall be binding and conclusive on all persons.

         12. Governing Law. The Plan shall be construed and enforced pursuant to
the laws of the Commonwealth of Virginia.

         13. Term.  The Plan shall remain in effect until  amended or terminated
by action of the Board as provided herein.



<PAGE>


                                    Exhibit A
<TABLE>
<CAPTION>


                                                                                                      Converted
                                              Annual Vested                                           Number of
                        Year of                  Accrued               Effective Date                 Deferred
Director               Election                  Benefit                Present Value                Stock Units
- --------               --------                  -------                -------------                -----------
<S> <C>
Davis                    1989                    $10,500                    $80,239                      2,650

Hatcher                  1991                      9,000                     68,776                      2,250

Valentine                1991                      7,500                     57,314                      1,900

Black                    1993                      6,000                     45,851                      1,500

Medlin                   1994                      4,500                     34,388                      1,150

Robertson                1996                      1,500                     11,463                        400
</TABLE>










                            ASSET PURCHASE AGREEMENT

                                     BETWEEN

                    MEDIA GENERAL NEWSPAPERS, INC., AS SELLER

                                       AND

                       NEWSPAPER HOLDINGS, INC., AS BUYER





                          Dated as of February 13, 1997




<PAGE>
<TABLE>
<S> <C>

                                TABLE OF CONTENTS
                                                                                                               Page

                                    ARTICLE 1
                                SALE AND TRANSFER
1.1          The Sale.............................................................................................1
1.2          Excluded Assets......................................................................................4
1.3          Assumption of Obligations and Liabilities............................................................4

                                    ARTICLE 2
                       PURCHASE PRICE CLOSING ADJUSTMENTS
2.1          Purchase Price.......................................................................................5
2.2          Working Capital Settlement...........................................................................6

                                    ARTICLE 3
                                   THE CLOSING
3.1          Time and Place of Closing............................................................................9
3.2          Deliveries by Seller................................................................................10
3.3          Deliveries by Buyer.................................................................................10

                                    ARTICLE 4
                    REPRESENTATIONS AND WARRANTIES OF SELLER
4.1          Organization........................................................................................11
4.2          Authority Relative to this Agreement................................................................11
4.3          Noncontravention; Consents and Approvals............................................................11
4.4          Brokers and Finders.................................................................................12
4.5          Title...............................................................................................12

                                    ARTICLE 5
                     REPRESENTATIONS AND WARRANTIES OF BUYER
5.1          Organization........................................................................................13
5.2          Authority Relative to this Agreement................................................................13
5.3          Noncontravention; Consents and Approvals............................................................13
5.4          Brokers and Finders.................................................................................14
5.5          Hart-Scott-Rodino...................................................................................14

                                    ARTICLE 6
                            COVENANTS OF THE PARTIES
6.1          Conduct of Business.................................................................................14
6.2          Access to Information...............................................................................15
6.3          Employees and Employee Benefits.....................................................................15
6.4          Consummation of Agreement...........................................................................18
6.5          Public Announcements................................................................................18
6.6          Solicitation of Employees...........................................................................18
6.7          Insurance...........................................................................................19
6.8          Woodbridge Assets...................................................................................19

                                    ARTICLE 7
                     CONDITIONS TO THE OBLIGATIONS OF BUYER
7.1          Representations and Warranties......................................................................20
7.2          Covenants...........................................................................................20
7.3          Certificates........................................................................................20

                                      - i -


<PAGE>


                                                                                                               Page


7.4          Certain Proceedings.................................................................................20
7.5          Opinion of Counsel..................................................................................21
7.6          Document Delivery; Other Action.....................................................................21

                                    ARTICLE 8
                     CONDITIONS TO THE OBLIGATIONS OF SELLER
8.1          Representations and Warranties......................................................................21
8.2          Covenants...........................................................................................21
8.3          Certificates........................................................................................22
8.4          Certain Proceedings.................................................................................22
8.5          Opinion of Counsel..................................................................................22
8.6          Document Delivery; Other Action.....................................................................22

                                    ARTICLE 9
                            MISCELLANEOUS PROVISIONS
9.1          Non-Survival of Representations, Warranties and
             Covenants...........................................................................................22
9.2          Termination.........................................................................................23
9.3          Expenses............................................................................................25
9.4          Amendment and Modification..........................................................................25
9.5          Waiver of Compliance; Consents......................................................................25
9.6          Notices.............................................................................................26
9.7          Assignment..........................................................................................27
9.8          Governing Law.......................................................................................27
9.9          Consent to Jurisdiction, etc........................................................................27
9.10         Counterparts........................................................................................27
9.11         Interpretation......................................................................................27
9.12         Entire Agreement....................................................................................28
9.13         Severability........................................................................................28
9.14         Cooperation With Respect to Like-Kind Exchange......................................................28
9.15         Cooperation With Respect to Tax and Accounting
             Records.............................................................................................28
9.16         Glossary of Defined Terms...........................................................................29
</TABLE>



                                     - ii -


<PAGE>


                                    EXHIBITS


Exhibit A - Publications and Related Assets 
Exhibit B - Pre-Closing Statement of Assets  and  Liabilities  
Exhibit C - Closing  Date  Statement  of  Assets  and Liabilities 
Exhibit D - Assignment and Assumption Agreement 
Exhibit E - Seller's Officer's  Certificate  
Exhibit F - Opinion  of  Counsel  to Seller  
Exhibit G - Buyer's Officer's Certificate 
Exhibit H - Opinion of Counsel to Buyer


                                    SCHEDULES


1.1(a)            -        Real Property
1.1(f)            -        Trade Names, Trademarks, Service Marks
1.1(g)            -        Copyrights
4.3(a)            -        Transaction Conflicts


                                     - iii -






<PAGE>

                            ASSET PURCHASE AGREEMENT


                  This Asset Purchase  Agreement  (this  "Agreement") is entered
into as of this 13th day of February,  1997,  between Media General  Newspapers,
Inc.  (formerly  known  as  "Park  Newspapers,  Inc.),  a  Delaware  corporation
("Seller") and Newspaper Holdings, Inc. a Delaware corporation ("Buyer").

                             PRELIMINARY STATEMENTS

                  A.       Seller owns and operates the publications and
related assets listed on Exhibit A attached hereto (the
"Newspapers").

                  B. Buyer desires to acquire the ongoing  businesses and all of
such assets owned by Seller as of the Closing and used directly and  exclusively
in  connection  with  the  operation  of the  Newspapers  consistent  with  past
operations at each of their  respective  locations  (except assets  specifically
excluded herein), and to assume all of the liabilities related to the Newspapers
(except  liabilities  specifically  excluded  herein) and Seller desires to sell
such businesses and assets,  and to assign such liabilities,  to Buyer, upon the
terms and conditions stated herein.

                  In  consideration  of the mutual  covenants and agreements set
forth herein, and other good and valuable  consideration,  the receipt and legal
sufficiency  of which are  hereby  acknowledged,  the  parties  hereto  agree as
follows:

                                    ARTICLE 1
                                SALE AND TRANSFER

                  1.1 The Sale. Upon the terms and subject to the conditions set
forth in this Agreement, on the Closing Date (as defined in Section 3.1 hereof),
Seller agrees to sell,  assign,  transfer and deliver to Buyer, and Buyer agrees
to purchase  and accept from  Seller free and clear of all liens,  mortgages  or
security interests  ("Liens"),  except as expressly  permitted in Section 3.2(a)
hereof,  all of the assets and  properties of Seller,  whether  real,  personal,
tangible  or  intangible,  which  are  owned by  Seller  and used  directly  and
exclusively  in  connection  with the  Newspapers  at each of  their  respective
locations consistent with past operations  (specifically  excepting the Excluded
Assets described in Section 1.2 hereof), including all additions thereto through
and including the Closing Date, but less all  dispositions  thereof as permitted
pursuant to Section 6.1 hereof  through and  including  the Closing  Date,  such
assets and  properties  being  referred to herein as the "Assets," and including
without limitation the following:




<PAGE>


                                      - 2 -



                           (a)      Seller's parcels of real property owned in
fee and used  directly  and  exclusively  in the  ownership  or operation of the
Newspapers  consistent with past operations,  and all buildings,  structures and
other improvements located thereon, and all easements, rights of way and similar
authorizations  used directly and exclusively in the conduct of the business and
operations of the  Newspapers  consistent  with past  operations,  including the
parcels of real property owned in fee and  easements,  rights of way and similar
authorizations which are described in Schedule 1.1(a);

                           (b)      All of the tangible personal property which
is owned and used  directly and  exclusively  in the conduct of the business and
operations of the Newspapers  consistent  with past  operations at each of their
respective locations,  including furniture,  fixtures, machinery,  equipment and
vehicles  (but  expressly  excluding  headquarters  assets or property  wherever
located  including,  but not  limited  to,  laptop  computers  and  audio/visual
presentation equipment);

                           (c)      All contracts, agreements, options, leases
and  commitments  of Seller which are related to the conduct of the business and
operations  of the  Newspapers,  whether  oral or  written,  express or implied,
including  leases of property used directly and exclusively in the operations of
the  Newspapers  consistent  with past  operations,  rights and interests in and
under purchase  contracts for new equipment,  including purchase price deposits,
newsprint  agreements  (limited,  however,  to those  agreements  for the period
ending on or before December 31, 1996 and those agreements  solely  attributable
to the  Newspapers),  advertising  sales and newspaper  distribution  contracts,
supplier contracts,  advertising  service contracts,  all service and feature or
other  information  provider  contracts and all  noncompetition  agreements  and
consulting  agreements (all of such contracts,  agreements,  options,  leases or
commitments are sometimes referred to herein collectively as the "Contracts");

                           (d)      All orders for the sale of advertising and
subscriptions which relate to the Newspapers;

                           (e)      All permits, licenses and authorizations
issued by local, state and federal authorities, and applications therefor, which
are held by Seller or any Newspaper,  that are used directly and  exclusively in
the conduct of the business of any Newspaper consistent with past operations;

                           (f)      All mastheads, trade names, trademarks,
service marks, service names and other similar intangible rights



<PAGE>


                                      - 3 -



and interests,  including,  without limitation,  the trade names, trademarks and
service  marks  described  in  Schedule  1.1(f) to the extent  Seller has rights
thereto,  and the goodwill  associated  therewith,  which are used  directly and
exclusively  in connection  with the business and  operations of the  Newspapers
consistent with past operations;

                           (g)      All artwork, copyrights and other ownership
rights  directly  and  exclusively  related to the  contents  of the  Newspapers
consistent with past operations,  including,  without limitation, the copyrights
described in Schedule 1.1(g) to the extent Seller has rights thereto, all copies
of previously  published  editions of the Newspapers,  the Newspapers' morgue or
library  and  copies  of all  material  files,  financial  information  and  all
accounting  records  relating to the assets or operations of the  Newspapers and
located at any offices or facilities of the Newspapers;

                           (h)      All prepaid taxes (excluding income taxes)
and expenses with respect to the business and operations of the
Newspapers;

                           (i)      All inventories of newsprint, ink, film,
photographic paper and plates, spare parts, supplies,  fuel and other consumable
items  used  directly  and  exclusively  in  connection  with the  business  and
operations of the Newspapers  consistent with past operations and located at the
locations of the Newspapers;

                           (j)      All surety bonds, surety deposits and
security  deposits  posted by or on behalf of Seller as security  for its or the
Newspapers'  performance  of any Contract or  obligation  to be assumed by Buyer
pursuant to this Agreement;

                           (k)      All cash bonds and trust accounts related to
carriers for the Newspapers;

                           (l)     All subscriber, advertiser and trade accounts
receivable due to Seller as a result of the business and
operations of the Newspapers prior to the Closing Date; and

                           (m)      Seller's records, files and data used
directly  and  exclusively  in the  business and  operations  of the  Newspapers
consistent with past operations,  including maps, plans,  diagrams,  engineering
data, blueprints and schematics, if any.




<PAGE>


                                      - 4 -



                  1.2      Excluded Assets.  Notwithstanding anything
contained herein to the contrary, the following properties and
assets (the "Excluded Assets") shall be retained by Seller and
shall not be sold, assigned or transferred to Buyer:

                           (a)      all of Seller's cash in its bank accounts;

                           (b)      except as specifically provided for herein,
any Employee Plan (as defined below);

                           (c)      all tangible personal property disposed of
(not to exceed an amount equal to $10,000) or consumed in the ordinary course of
the business of Seller between the date of this Agreement and the Closing Date;

                           (d)      all contracts of insurance and all insurance
plans and the assets thereof and all bonds, letters of credit or
similar items and any cash surrender value in regard thereto;

                           (e)      Seller's minute books, stock ledgers and
other books and records that pertain to internal  matters of Seller and Seller's
account books of original entry with respect to any Newspaper or any Assets, and
all original accounts,  checks, payment records, tax records (including payroll,
unemployment,  real  estate  and other tax  records)  and other  similar  books,
records and information of Seller relating to Seller's operation of the business
of any Newspaper or any Assets, prior to Closing; and

                           (f)      any assets owned by Seller not constituting
Assets,  including  without  limitation,   any  assets  not  used  directly  and
exclusively in the business of the Newspapers  consistent  with past  operations
and any of Seller's federal or state income taxes receivable (including deferred
taxes) or any of Seller's intercompany receivables from affiliates.

                  1.3      Assumption of Obligations and Liabilities.  As of,
and from and after, the Closing Date, Buyer shall assume, pay,
discharge and perform the following:

                           (a) all the  obligations  and  liabilities  of Seller
under,  arising out of, or relating to the Contracts,  whether arising before or
after  the  Closing,   including,   without  limitation,   all  obligations  and
liabilities of Seller to the extent that any adjustment is made or is to be made
in connection therewith in Buyer's favor pursuant to Section 2.2 hereof;




<PAGE>


                                      - 5 -



                           (b)      all obligations and liabilities of Seller
attributable  to  the  Newspapers  arising  out  of  noncompetition  agreements,
covenants  not to compete,  consulting  agreements  and similar  agreements  and
arrangements,  whether oral or written and whether  arising  before or after the
Closing;

                           (c)      all state and local sales or transfer taxes
payable  as  a  consequence  of  the  sale  of  the  assets  of  the  Newspapers
contemplated hereby; provided, however that Seller shall be liable for its share
of such taxes as provided for in Section 9.3 hereof; and

                           (d)      all other obligations, liabilities, duties,
claims,  demands,  actions,  commitments,  costs or expenses,  known or unknown,
matured or  contingent,  arising  out of,  relating  to or  attributable  to the
ownership or operation of the Newspapers or the Assets,  whether  arising before
or after the Closing.

                  It  is  understood   and  agreed  that   notwithstanding   the
foregoing,  Buyer is not  assuming  any of Seller's  obligations  for federal or
state  income  taxes  payable  (including  deferred  taxes)  or any of  Seller's
intercompany   obligations  with  affiliates,   including  but  not  limited  to
intercompany management and accounting fees payable.

                                    ARTICLE 2
                       PURCHASE PRICE CLOSING ADJUSTMENTS

                  2.1      Purchase Price.

                           (a) In  consideration  of One Hundred  Seven  Million
Dollars  ($107,000,000)  (the "Purchase Price"),  at the Closing (as hereinafter
defined),  Seller agrees to sell,  transfer and assign the Assets to Buyer,  and
Buyer  agrees to purchase and accept the Assets and assume the  liabilities  and
obligations referred to in Section 1.3 from Seller. Such Purchase Price shall be
paid with the following amounts of cash and/or assets:

                                    (i)     If Buyer does not consummate the
purchase of  substantially  all of the assets of The Potomac News in Woodbridge,
Virginia and certain related  newspapers (the "Woodbridge  Assets") prior to the
Closing, such Purchase Price shall be paid entirely in cash.

                                    (ii) If Buyer  consummates  the  purchase of
the Woodbridge Assets prior to the Closing, such Purchase Price shall be paid by
delivery of the Woodbridge  Assets pursuant to Section 6.8 hereof,  plus cash in
the amount of $59,000,000, decreased to



<PAGE>


                                      - 6 -



the extent Buyer is obligated to pay more than  $48,000,000  for the  Woodbridge
Assets at the  closing  thereof  pursuant  to  working  capital  or other  price
adjustments  required under the Woodbridge  Purchase  Agreement (as  hereinafter
defined),  or  increased  to the  extent  Buyer is  obligated  to pay less  than
$48,000,000 for the Woodbridge Assets at the closing thereof pursuant to working
capital  or other  price  adjustments  required  under the  Woodbridge  Purchase
Agreement.

                           (b)      At the Closing Buyer shall cause the cash
portion  of the  Purchase  Price  to be  paid to  Seller  by  wire  transfer  of
immediately available funds to a bank account to be designated by Seller.

                  2.2      Working Capital Settlement.

                           (a) For  purposes of this  Agreement,  the  following
terms shall have the following meanings:

                                    (i) "Current  Liabilities"  shall be all the
current liabilities attributable to the operations of the Newspapers, determined
in accordance with generally accepted accounting principles ("GAAP") as of 11:59
p.m. on February 13 (the "Adjustment  Time") (but expressly  excluding any sales
or transfer taxes arising as a consequence of the  transactions  contemplated by
this Agreement,  except as and to the extent of Seller's  obligations in respect
thereof as provided for in Section 9.3 hereof),  such current  liabilities to be
determined  using the same  accounting  methods,  practices and policies used by
Seller prior to the  execution of the  Agreement  and Plan of Merger dated as of
July 19,  1996 (as such  Agreement  may be amended or  modified),  (the  "Merger
Agreement")  among  Media  General,   Inc.,  MG  Acquisitions,   Inc.  and  Park
Acquisitions,  Inc.,  irrespective  of the amounts  reflected  in the  financial
statements  relating to the Newspapers or any changes to such methods  practices
and  policies  instituted  since the  execution  of the Merger  Agreement  (such
accounting   methods,   practices  and  procedures  being  referred  to  as  the
"Pre-Merger  Accounting  Practices)";  for  purposes  of  clarification,  it  is
understood  and agreed that "Current  Liabilities"  shall (i) include the amount
regularly  scheduled  and due and payable  during  calendar  year 1997 under the
noncompetition agreements,  covenants not to compete,  consulting agreements and
similar agreements or arrangements attributable to the Newspapers being assigned
by Buyer under this  Agreement and the  Assumption  Agreement;  and (ii) exclude
federal  and state  income  taxes  payable  (including  the  current  portion of
deferred income taxes) and intercompany payables with affiliates,



<PAGE>


                                      - 7 -



including but not limited to intercompany management and
accounting fees payable.

                                    (ii)  "Current Assets" shall be the
following,  to the extent such items are  transferred  to Buyer,  determined  in
accordance  with  GAAP  as of the  Adjustment  Time  and  using  the  Pre-Merger
Accounting Practices:

                                            (A) Accounts receivable attributable
to the  Newspapers;  provided that an adequate  allowance for doubtful  accounts
determined in accordance with GAAP shall be made;

                                            (B)     All     prepaid     expenses
attributable to the Newspapers;

                                            (C)  Inventory  attributable  to the
Newspapers;

                                            (D)  Deposits  attributable  to  the
Newspapers classified as current assets; and

                                            (E)   All   other   current   assets
attributable to the Newspapers,  excluding cash retained by Seller,  federal and
state income taxes receivable  (including the current portion of deferred income
taxes) and intercompany receivables with affiliates;

                   (iii)  "Working  Capital  Deficit"  shall  mean the amount by
which the Current Liabilities exceed the Current Assets.

                   (iv) "Working Capital Surplus" shall mean the amount by which
the Current Assets exceed Current Liabilities.

                           (b)      At the Closing, Seller shall prepare and
deliver  to  the  Buyer  an  estimated  Statement  of  Assets  and  Liabilities,
substantially  in the form of Exhibit B attached  hereto,  as of the  Adjustment
Time (the "Pre-Closing  Statement of Assets and Liabilities") for the Newspapers
setting forth the Current Assets and Current  Liabilities,  as of the Adjustment
Time in  accordance  with  the  terms  of this  Agreement;  provided  that it is
understood and agreed that in preparing the foregoing estimate,  Seller has used
computations  as  of  January  31,  1997,  but  final  adjustments  pursuant  to
subparagraphs (d) and (e) below shall be made as of the Adjustment Time.




<PAGE>


                                      - 8 -



                           (c)      At the Closing, in the event that the Pre-
Closing  Statement  of Assets and  Liabilities  has a Working  Capital  Deficit,
Seller shall remit to Buyer's lenders,  in accordance with written  instructions
provided by Buyer to Seller at the Closing,  by wire  transfer at the Closing an
amount  equal to such  deficit.  Conversely,  in the event that the  Pre-Closing
Statement of Assets and Liabilities has a Working Capital  Surplus,  Buyer shall
remit to Seller by wire transfer at the Closing an amount equal to such surplus,
subject to the following sentence. At the Closing, if there is a Working Capital
Surplus,  Buyer  shall be required  to make  payment in respect of such  Working
Capital  Surplus  to the extent  that the total  amount to be paid at Closing by
Buyer in respect of (i) the  Purchase  Price;  (ii) Buyer's  estimated  share of
state and local sales and transfer  taxes payable by it (taking into account the
reimbursement by Seller provided for herein) as a consequence of the sale of the
assets of the Newspapers  contemplated hereby, as determined pursuant to Section
9.3 hereof; and (iii) the Working Capital Surplus, does not exceed $107,500,000.
If  the  sum  of  the  foregoing  amounts  in  the  preceding  sentence  exceeds
$107,500,000  at Closing,  Buyer and Seller  shall  indicate on the  Pre-Closing
Statement of Assets and  Liabilities  the amount of the Working  Capital Surplus
not paid by Buyer at  Closing.  Any amount not paid at Closing  shall be paid in
full by Buyer within 30 days after the Closing by wire  transfer of  immediately
available funds to a bank account to be designated by Seller. Buyer acknowledges
and agrees  that to the  extent it fails to make any such  payment in respect of
the remaining  Working Capital Surplus within such 30 day period, in addition to
making  payment of such  amount,  Buyer shall be required to  reimburse  Seller,
immediately  upon submission of request  therefor by Seller,  for all reasonable
out-of-pocket  legal  fees or other  expenses  incurred  by Seller in  enforcing
Buyer's promise to pay such amount.

                           (d)      Within sixty (60) days after the Closing,
Buyer shall prepare a Statement of Assets and Liabilities,  substantially in the
form of Exhibit C attached hereto,  as of the Adjustment Time (the "Closing Date
Statement  of Assets and  Liabilities")  setting  forth the  Current  Assets and
Current Liabilities,  as of the Adjustment Time, in accordance with the terms of
this Agreement, and submit such statement to Seller for review and approval.

                           (e)      Within thirty (30) days after receipt of the
Closing Date Statement of Assets and  Liabilities,  Seller shall notify Buyer of
any  objections  Seller may have to the  Closing  Date  Statement  of Assets and
Liabilities. Without limiting any other provision of this Agreement, Buyer shall
grant Seller and



<PAGE>


                                      - 9 -



its authorized  representatives with access during normal business hours, to the
books and records of the Newspapers (including the right to make copies thereof)
for purposes of permitting Seller to verify the Closing Date Statement of Assets
and Liabilities and to determine any objections thereto that Seller may have. In
the absence of any such objections,  Seller shall be deemed to have approved the
Closing Date Statement of Assets and  Liabilities for purposes of the adjustment
to be made pursuant to this subsection  2.2(e).  If Seller notifies Buyer of any
such  objections,  Buyer and Seller shall attempt to resolve such  objections in
good  faith  for a period of  thirty  (30) days from the date of such  notice of
objections.  If any  objections of Seller cannot be resolved by Seller and Buyer
within such thirty (30) day period,  such dispute shall  immediately be referred
to a mutually  satisfactory  independent  certified  public  accounting  firm of
national reputation which has not been employed by any of Seller, Media General,
Inc. or Buyer during the one year period  preceding  the date of such  referral,
and  which  has  agreed  to  meet  the  time  deadlines   imposed  herein.   The
determination of such firm with respect to such dispute, which shall occur on or
prior to ninety (90) days after  Seller's  receipt of the Closing Date Statement
of Assets and Liabilities,  shall be conclusive and binding on Seller and Buyer.
In the event  Buyer and  Seller  are  unable to agree on the  selection  of such
independent  certified  public  accounting  firm,  the  parties  shall refer the
selection of such firm to the American Arbitration Association,  whose selection
shall be conclusive and binding on Seller and Buyer. Seller and Buyer shall each
pay  one-half of the fees of such firm (and the fees,  if any,  of the  American
Arbitration Association).

                           (f)      If, based on the Closing Date Statement of
Assets and Liabilities as finally approved, it is determined that the amount, if
any, paid by Buyer at the Closing in accordance  with  subsection  2.2(d) should
have been more or less than what was paid on the Closing Date, then within three
(3) days of the final approval of Closing Statement of Assets and Liabilities in
accordance with subsection 2.2(e), Buyer or Seller,  respectively,  shall pay to
the other the amount of such underpayment or overpayment.


                                    ARTICLE 3
                                   THE CLOSING

                  3.1      Time and Place of Closing.  Subject to
(a) satisfaction or, to the extent permissible by law, waiver (by
the party for whose benefit the closing condition is imposed), on
the Closing Date of the closing conditions described in



<PAGE>


                                     - 10 -



Articles 7 and 8, and (b) the  provisions of Section 9.2 hereof,  the closing of
the transactions contemplated by this Agreement (the "Closing") shall take place
at the offices of Dow,  Lohnes & Albertson,  PLLC,  1200 New  Hampshire  Avenue,
N.W.,  Washington,  D.C. or at such other place as the  parties  shall  mutually
agree,  at 10:00 a.m.,  local time, on February 13, 1997 (the  "Closing  Date");
provided that Seller shall have the right to require that the Closing take place
on the same date as the transfer of the Woodbridge Assets to Buyer; and provided
further  that in no event  shall the  Closing  take place  later than August 13,
1997(the "Termination Date").

                  3.2      Deliveries by Seller.  At the Closing, Seller
shall deliver to Buyer (or Buyer's lender under subsection 3.2(d)
below) the following:

                           (a)      Deeds to the parcels of real property owned
by Seller in fee to be  transferred to Buyer  hereunder,  together with bills of
sale of personal  property,  assignments  and other  instruments of transfer and
conveyance,  transferring  and assigning to Buyer the Assets,  free and clear of
all  Liens,  other  than (i)  liens  for  taxes  not yet due and  payable;  (ii)
landlord's liens and statutory liens created in the ordinary course of business;
(iii)  easements,   rights  of  way,   mineral  rights  or  other   restrictions
(governmental  or otherwise) and  encumbrances  relating to property,  which are
either of record or which individually or in the aggregate do not materially and
adversely  affect or interfere with the use of such property in the business and
operations of the Newspapers as presently  conducted;  and (iv) those liens that
exist with respect to the Assets as of the Closing under the Merger Agreement;

                           (b)      An Assignment and Assumption Agreement
substantially in the form annexed hereto as Exhibit D attached
hereto (the "Assumption Agreement");

                           (c)      The opinions, certificates, consents and
other documents contemplated by Article 7 hereof; and

                           (d)      The Indemnity Agreement dated of even date
herewith, executed by Media General, Inc. and Seller (the
"Indemnity Agreement"); and

                           (e)  Any payments required to be made by Seller to
Buyer's lender under subsection 2.2(c) hereof.

                  3.3      Deliveries by Buyer.  At the Closing, Buyer shall
deliver to Seller the following:



<PAGE>


                                     - 11 -



                           (a)      Funds equal to the Purchase Price and any
payments required to be made by Buyer at Closing under subsection
2.2(c) hereof;

                           (b)      The Assumption Agreement; and

                           (c)      The opinions, certificates and other
documents contemplated by Article 8 hereof.

                                    ARTICLE 4
                    REPRESENTATIONS AND WARRANTIES OF SELLER

                  Seller represents and warrants to Buyer as follows:

                  4.1  Organization.  Seller is a corporation duly  incorporated
and validly  existing  under the laws of the State of  Delaware.  Seller has all
requisite corporate power and authority to own, lease and operate its properties
(including,  without limitation, the Assets) and to carry on its business as now
being  conducted.  Seller  is  duly  qualified  to  do  business  as  a  foreign
corporation and is in good standing in each  jurisdiction in which the nature of
its  business  or  the  ownership  or  leasing  of  its  properties  makes  such
qualification  necessary,  other than in such jurisdictions where the failure to
be so  qualified  would not have a  material  adverse  effect  on the  business,
assets,  financial condition or results of operations of the Newspapers taken as
a whole (a "Material Adverse Effect").

                  4.2 Authority Relative to this Agreement.  Seller has the full
corporate  power and  authority  to execute and deliver  this  Agreement  and to
consummate the transactions  contemplated  hereby. The execution and delivery of
this Agreement and the  consummation of the  transactions  contemplated  hereby,
have been duly and validly  authorized  and approved by all necessary  corporate
action by  Seller.  This  Agreement,  has been  duly and  validly  executed  and
delivered by Seller and, assuming this Agreement  constitutes a legal, valid and
binding agreement of Buyer  constitutes a legal,  valid and binding agreement of
Seller,  enforceable  against  Seller in accordance  with its terms,  subject to
applicable  bankruptcy,   insolvency,  fraudulent  conveyance,   reorganization,
moratorium and similar laws affecting  creditors' rights and remedies  generally
and to general principles of equity.

                  4.3      Noncontravention; Consents and Approvals.

                           (a)      Except as set forth in Schedule 4.3(a),
assuming that all filings, permits, authorizations, consents and



<PAGE>


                                     - 12 -



approvals or waivers thereof have been duly made or obtained pursuant to Section
4.3(b),  the  execution  and  delivery  of  this  Agreement  by  Seller  and the
consummation  by Seller of the  transactions  contemplated  hereby  will not (i)
conflict with or result in any breach of any  provisions of the  certificate  or
articles of  incorporation  or bylaws of Seller,  (ii) result in a violation  or
breach of, or constitute (with or without due notice or lapse of time or both) a
default (or give rise to any right of termination, cancellation or acceleration)
under, any of the terms,  conditions or provisions of any note, bond,  mortgage,
indenture  or other  evidence  or  instrument  of,  or  agreement  relating  to,
indebtedness  to which Seller is a party or by which it or any of its properties
or assets are bound,  (iii)  result in a violation  or breach of, or  constitute
(with or without due notice or lapse of time or both) a default (or give rise to
any right of  termination,  cancellation,  or  acceleration)  under,  any of the
terms, conditions or provisions of any license, agreement or other instrument or
obligation to which Seller is a party or by which it or any of its properties of
assets is bound, or (iv) violate any order, writ, injunction,  decree,  statute,
rule or  regulation  applicable  to Seller or any of its  properties  or assets,
excluding from the foregoing  clauses (ii), (iii) and (iv) violations,  breaches
or defaults  that would not,  individually  or in the  aggregate,  reasonably be
expected to have a Material Adverse Effect.

                           (b)      Assuming the accuracy of the representations
and warranties of Buyer set forth in Article V hereof, no filing or registration
with, or notification to, and no permit, authorization,  consent or approval of,
any  governmental  entity is necessary  for the  execution  and delivery of this
Agreement  by  Seller  or  the   consummation  by  Seller  of  the  transactions
contemplated  by  this  Agreement,  except  (i)  such  filings,   registrations,
notifications, permits, authorizations, consents or approvals that result solely
from the  specific  legal or  regulatory  status  of Buyer or as a result of any
other facts that  specifically  relate to the  business or  activities  in which
Buyer  is  engaged  and (ii)  such  licenses,  permits  and  other  governmental
approvals as may be required to permit Buyer to operate the Newspapers.

                  4.4  Brokers  and  Finders.  Neither  Seller  nor  any  of its
officers,  directors, partners or employees has employed any broker or finder in
connection with the  transactions  contemplated  by this  Agreement,  other than
Dirks, Van Essen & Associates, or incurred any liability for any brokerage fees,
commissions or finders' fees in connection with the transactions contemplated by



<PAGE>


                                     - 13 -



this Agreement,  other than to Dirks, Van Essen & Associates which shall be paid
by Seller.

                  4.5  Title.  Seller  will have good title to all of the Assets
owned by it,  free and  clear of any  Liens  except  for such  Liens as may have
existed with respect to the Assets as of the closing under the Merger Agreement.

                                    ARTICLE 5
                     REPRESENTATIONS AND WARRANTIES OF BUYER

                  Buyer represents and warrants to Seller as follows:

                  5.1  Organization.  Buyer  is a  corporation  duly  organized,
validly  existing and in good standing  under the laws of the State of Delaware.
Buyer has all requisite  corporate  power and authority to carry on its business
as it is now being  conducted  and is in good standing in each  jurisdiction  in
which the nature of its business or the  ownership or leasing of its  properties
makes such qualification  necessary,  other than in such jurisdictions where the
failure  to be so  qualified  would not have a  material  adverse  effect on the
business,  financial  condition  or results of  operations  of Buyer  taken as a
whole.  Buyer has delivered to Seller true and correct copies of its articles of
incorporation and bylaws as amended to date.

                  5.2 Authority  Relative to this Agreement.  Buyer has the full
corporate  power and  authority  to execute and deliver  this  Agreement  and to
consummate the transactions  contemplated  hereby. The execution and delivery of
this Agreement and the consummation of the transactions contemplated hereby have
been duly and  validly  authorized  and  approved by the Board of  Directors  of
Buyer, and no other corporate  proceedings on the part of Buyer are necessary to
authorize this Agreement or the  consummation of the  transactions  contemplated
hereby. This Agreement has been duly and validly executed and delivered by Buyer
and, assuming this Agreement constitutes a legal, valid and binding agreement of
Seller  constitutes a legal,  valid and binding agreement of Buyer,  enforceable
against it in  accordance  with its terms,  subject  to  applicable  bankruptcy,
insolvency, fraudulent conveyance,  reorganization,  moratorium and similar laws
affecting  creditors' rights and remedies generally and to general principles of
equity.

                  5.3      Noncontravention; Consents and Approvals.

                           (a)      Assuming that all filings, permits,
authorizations, consents and approvals or waivers thereof have



<PAGE>


                                     - 14 -



been duly made or obtained as contemplated by Section 5.3(b),  the execution and
delivery  of this  Agreement  by  Buyer  and the  consummation  by  Buyer of the
transactions  contemplated  hereby will not (i)  conflict  with or result in any
breach of any  provision  of the articles of  incorporation  or bylaws of Buyer,
(ii)  result in a  violation  or breach of, or  constitute  (with or without due
notice  or lapse of time or both) a  default  under  the  terms,  conditions  or
provisions of any note, bond,  mortgage,  indenture,  license agreement or other
instrument or obligation to which Buyer is a party,  or by which Buyer or any of
its  properties  or  assets  are  bound,  or  (iii)  violate  any  order,  writ,
injunction,  decree,  statute,  rule or regulation applicable to Buyer or any of
its properties or assets,  excluding  from the foregoing  clauses (ii) and (iii)
violations, breaches or defaults which, either individually or in the aggregate,
would  not  impair  the  ability  of  Buyer  to  consummate   the   transactions
contemplated hereby.

                           (b)      No filing or registration with, or
notification  to, and no permit,  authorization,  consent  or  approval  of, any
governmental  entity is required by Buyer in  connection  with the execution and
delivery  of this  Agreement  by  Buyer  or the  consummation  by  Buyer  of the
transactions contemplated hereby.

                  5.4  Brokers  and  Finders.  Neither  Buyer  nor  any  of  its
officers,  directors, partners or employees has employed any broker or finder in
connection with the transactions  contemplated by this Agreement or incurred any
liability for any  brokerage  fees,  commissions  or finders' fees in connection
with  the  transactions  contemplated  by this  Agreement  except  for  Tomlin &
Company, Inc., whose fees and expenses shall be paid by Buyer.

                  5.5 Hart-Scott-Rodino. Buyer has prepared and delivered to the
United  States  Federal  Trade  Commission  (the  "FTC") a balance  sheet in the
ordinary course of business which does not include the Woodbridge Assets and has
received,  based upon such balance  sheet, a staff  interpretation  from the FTC
that the Buyer and Seller are not  required  to file a  notification  and report
form under the Hart-Scott-Rodino Antitrust Improvements Act of 1976.

                                    ARTICLE 6
                            COVENANTS OF THE PARTIES

                  6.1      Conduct of Business.  Except as specifically
provided in this Agreement, during the period from the date of
this Agreement to the Closing Date, Seller will conduct the



<PAGE>


                                     - 15 -



business and  operations of the  Newspapers in the ordinary  course of business.
Without limiting the generality of the foregoing,  except as otherwise expressly
provided in this Agreement, prior to the Closing Date, without the prior written
consent of Buyer, Seller will not:

                           (a)      sell, transfer, lease, license, pledge,
encumber,  mortgage,  remove from the  premises of any  Newspaper  or  otherwise
dispose  of,  or agree to sell,  transfer,  lease,  license,  pledge,  encumber,
mortgage,  remove from the premises of any  Newspaper  or  otherwise  dispose of
("Transfer"),  any assets or  properties,  real or personal,  used  directly and
exclusively in the operations of the Newspapers consistent with past operations,
except  (i) in the  ordinary  course  of  business  and (ii) for the  return  to
Seller's   headquarters  of  certain  headquarters  assets,   office  equipment,
furniture  and property  including,  but not limited to,  laptop  computers  and
audio/visual presentation equipment;

                           (b)      enter into or renew any agreements,
commitments or contracts relating to the Newspapers, except in
the ordinary course of business; or

                           (c)      (i) increase the compensation of any
employees of the Newspapers,  except in the ordinary course of business; or (ii)
increase  the number of  employment  positions of the  Newspapers  except in the
ordinary course of business.

                  6.2 Access to Information.  From the date of this Agreement to
the Closing Date, Seller will (a) give Buyer and its authorized  representatives
reasonable  access during normal  business hours (and at such other times as the
parties may mutually agree) upon reasonable prior notice and approval of Seller,
which shall not be  unreasonably  withheld,  to the  facilities,  personnel  and
operations of the Newspapers and to all of its books and records relating to the
Newspapers  and furnish Buyer with such  financial and operating  data and other
information  with respect to the business  operations of the Newspapers as Buyer
may from time to time  reasonably  request;  provided,  that any  inspection  of
properties or discussion with personnel shall occur only if a representative  of
Seller is present.  Buyer shall hold, and shall cause its employees,  agents and
representatives  to hold, in strict confidence all such information,  including,
without limitation, in the event of termination of this Agreement. Buyer and its
accountants,  counsel and other  representatives  shall,  in the exercise of the
rights  described in this Section 6.2, not unduly  interfere with the operations
of the business of Seller or the Newspapers.



<PAGE>


                                     - 16 -



                  6.3      Employees and Employee Benefits.  The following
provisions shall act exclusively for the benefit of the parties
to this Agreement and not for the benefit of any other person or
entity:

                           (a)  Effective  as of the Closing  Date,  Buyer shall
offer  employment  to each  employee of Seller who is employed at any  Newspaper
immediately prior to the Closing Date (collectively,  the "Assumed  Employees").
Except as otherwise provided in this Section 6.3 or as any employment  agreement
between Buyer and any Assumed Employee may otherwise require,  Buyer shall offer
employment  to  the  Assumed   Employees  on  terms  and  conditions   that  are
substantially similar in the aggregate to the terms and conditions of employment
of  such  employees  with  Seller  or its  Affiliates  as of the  Closing  Date,
including the provision of retirement  and health care  benefits,  if any. Buyer
shall  assume  all  contracts  of  employment  of  the  Assumed   Employees  and
notwithstanding  anything in the foregoing to the  contrary,  to the extent such
employment  contract  assumed  hereunder  provides for terms and  conditions  in
addition to those referenced in the preceding  sentence,  Buyer shall assume the
terms thereof.  Each Assumed Employee shall receive credit for past service with
Seller and its  predecessors  for all purposes under Buyer's  benefits plans and
compensation arrangements;  provided,  however, that Buyer shall not be required
to provide any  Assumed  Employee  with  credit for service  with the Seller for
purposes of benefit  accrual under any defined benefit pension plan sponsored or
maintained by Buyer.

                           (b) Buyer  shall offer  health  plan  coverage to all
Assumed Employees and their dependents under the terms and conditions  generally
applicable to such employees and their  dependents with Seller or its affiliates
as of the Closing Date.  For purposes of providing  such  coverage,  Buyer shall
waive all preexisting  condition limitations for all Assumed Employees and their
dependents  covered by Seller's  group  health  plan as of the Closing  Date and
shall provide such health care coverage effective as of the Closing Date without
the application of any eligibility period for coverage. In addition, Buyer shall
credit all employee and dependent  payments  toward  deductible  and  co-payment
obligations  limits  under  Seller's  health  care plans for the plan year which
includes the Closing Date as if such payments had been made for similar purposes
under Buyer's  health care plans during the plan year which includes the Closing
Date, with respect to the Assumed Employees and their dependents.

                           (c)      Buyer shall assume full responsibility and
liability for offering and providing "Continuation Coverage" to



<PAGE>


                                     - 17 -



any "Qualified Beneficiary" who is covered by a "Group Health Plan" sponsored or
contributed  to by Seller or any entity  required  to be  combined  with  Seller
(within the meaning of Sections  414(b) or (c) of the  Internal  Revenue Code of
1986, as amended (the "Code")) and who has  experienced a "Qualifying  Event" or
is  receiving   "Continuation  Coverage"  on  or  prior  to  the  Closing  Date.
"Continuation Coverage," "Qualified Beneficiary,"  "Qualifying Event" and "Group
Health Plan" all shall have the meanings given such terms under Section 4980B of
the Code and Section 601 et seq. of ERISA.

                           (d)      Buyer shall grant Assumed Employees credit
for and shall  assume and be  responsible  for any  liabilities  with respect to
accrued  sick  and  personal  leave  and  earned  vacation  time by any  Assumed
Employees as of the Closing Date.

                           (e)      Buyer agrees that Seller may inform its
employees  that  Buyer has agreed  that the  Assumed  Employees  will be offered
employment as provided in this Section 6.3; provided,  however, that Buyer shall
have the  right  to  approve  any  written  statement  to be made by  Seller  in
connection therewith, which approval shall not be unreasonably withheld.

                           (f)      Buyer and Seller hereby agree that, pursuant
to Section  5.01 of Revenue  Procedure  96-60,  Seller  shall be  relieved  from
furnishing  Forms W-2 to any Assumed Employee for the calendar year in which the
Closing  occurs  and  Buyer  shall  timely  furnish  such  forms  for such  year
reflecting wages paid and taxes withheld by both Buyer and Seller.

                           (g) Buyer  shall  assume any  liability  of Seller to
provide  post-retirement  health or death  benefits to former  employees  of the
Newspapers.

                           (h)      Buyer covenants that it will not, on or
within ninety (90) days of the Closing Date, take any action or fail to take any
action which would cause a Plant Closing or Mass Layoff  resulting in Employment
Loss at any of the employment  sites to be acquired from Seller,  as those terms
are defined by the Worker Adjustment and Retraining Notification Act, Public Law
100-379  (August  4,  1988)("WARN  Act").  Buyer  hereby  indemnifies  and holds
harmless Seller from any loss, cost,  expense or liability which may be incurred
by Seller as a result of any claim made by an employee of any Newspaper pursuant
to the WARN Act and which  claim  results  from the failure of Buyer to hire any
employees of the  Newspapers or from any action by Buyer to dismiss or terminate
any employees of Newspapers following the Closing.



<PAGE>


                                     - 18 -



                  The following definitions shall be used in this Agreement:

                                    (i)  "Compensation  Arrangement"  shall mean
any plan or  compensation  arrangement  other  than an  Employee  Plan,  whether
written or  unwritten,  which  provides to employees or former  employees of the
Newspapers  any  compensation  or other  benefits,  whether  deferred or not, in
excess of base salary or wages and excluding  overtime pay,  including,  but not
limited  to,  any  bonus  or  incentive  plan,   stock  rights  plan,   deferred
compensation  arrangement,  life insurance,  stock purchase plan,  severance pay
plan and any other perquisites and employee fringe benefit plan.

                  (ii) "Employee Plan" shall mean any pension,
retirement,  profit-sharing,  deferred compensation, vacation, severance, bonus,
incentive,  medical,  vision,  dental,  disability,  life insurance or any other
employee  benefit  plan as defined in Section  3(3) of the  Employee  Retirement
Income Security Act of 1974, as amended  ("ERISA"),  which provides  benefits to
employees  or former  employees  of the  Newspapers  and to which  Seller or any
entity related to Seller (under the terms of Sections 414(b) or (c) of the Code)
contributes  or which Seller or any entity related to Seller (under the terms of
Sections 414(b) or (c) of the Code), sponsors, maintains or otherwise is bound.

                  6.4  Consummation of Agreement.  Each of Seller and Buyer will
use commercially  reasonable  efforts to perform or fulfill all other conditions
and  obligations to be performed or fulfilled by it under this Agreement so that
the  transactions  contemplated  hereby shall be consummated as expeditiously as
possible.  If any event should  occur,  either  within or outside the control of
Seller or Buyer  that  would  materially  delay or  prevent  fulfillment  of the
conditions   upon  the  obligations  of  any  party  hereto  to  consummate  the
transactions  contemplated  by this  Agreement,  Seller and Buyer will use their
respective  commercially  reasonable  efforts  to cure or  minimize  the same as
expeditiously as possible.

                  6.5 Public  Announcements.  Seller and Buyer will consult with
each other before issuing any other press release or otherwise making any public
statements with respect to the  transactions  contemplated by this Agreement and
shall not issue any such press release or make any such public statement that is
not  approved by the other  party,  except as may be required by law  (including
without limitation federal securities laws) or court order.




<PAGE>


                                     - 19 -



                  6.6 Solicitation of Employees.  For a period of five (5) years
from  the  date  of this  Agreement,  neither  party  hereto  nor  any of  their
respective  affiliates,  agents or representatives  shall directly or indirectly
solicit or cause or assist in the  solicitation of the employment of, or employ,
any officer of, or executive,  management  or other  employee of the other party
hereto or its  subsidiaries or affiliates.  For purposes of this  Agreement,  an
affiliate  shall mean,  with  respect to either  party,  a person,  corporation,
partnership or other entity that is controlled by, controls,  or is under common
control with such party.

                  6.7  Insurance.  From the date  hereof  to the  Closing  Date,
Seller will maintain property and casualty  insurance on the Assets at levels of
coverage at least equal to those in effect with respect to the Newspapers on the
date of the  consummation of the Merger,  and on such other terms and conditions
as Seller determines in its sole discretion,  including without limitation, that
Seller may change  its  existing  insurance  policies  to adjust the  applicable
deductibles.

                  6.8      Woodbridge Assets.

                           (a)      Buyer agrees that with respect to the
Woodbridge  Assets,  except for  negotiation  and  agreement  with Garden  State
Newspapers,  Inc.  for  acquisition  of the  Woodbridge  Assets,  which shall be
subject to the  approval  of Seller,  it will not (nor will it permit any of its
officers,  directors,  stockholders,   affiliates  or  agents  to)  directly  or
indirectly  solicit or participate or engage in or initiate any  negotiations or
discussions,  or  enter  into (or  authorize)  any  agreement  or  agreement  in
principle, or announce any intention to do any of the foregoing, with respect to
any offer or proposal to acquire (or to dispose of) all or a substantial part of
the  Woodbridge  Assets (or  otherwise  to acquire,  or dispose of,  directly or
indirectly,  the  Woodbridge  Assets,  by  means  of a stock  purchase,  merger,
consolidation or otherwise).

                           (b) Buyer agrees that it will take all reasonable and
appropriate  steps to acquire  the  Woodbridge  Assets  from the  current  owner
thereof  and to deliver  such  Woodbridge  Assets to Seller,  including  without
limitation,   executing  an  appropriate  purchase  agreement  (the  "Woodbridge
Purchase  Agreement") with the current owner of the Woodbridge Assets and taking
such  other  actions  as may be  reasonably  requested  by Seller in  connection
therewith;  provided  that Buyer  understands  and agrees  that the terms of the
Woodbridge Purchase Agreement shall be subject to the approval of Seller.  Buyer
further agrees that if it acquires



<PAGE>


                                     - 20 -



the Woodbridge  Assets,  it shall be required to convey such assets to Seller on
the terms and conditions provided for herein. Buyer acknowledges and agrees that
because of the unique  nature of the  Woodbridge  Assets,  without  limiting any
other legal or equitable  remedies  that may be  available  to Seller,  if Buyer
breaches  its  obligations  hereunder,   including,   without  limitation,   its
obligation to convey the Woodbridge Assets to Seller as contemplated  hereunder,
Seller shall have the right to specific  performance to enforce such obligations
and Buyer hereby waives any defense that Seller has an adequate remedy at law.

                           (c)      Upon the Closing, if Buyer shall have
acquired the Woodbridge Assets, Buyer and Seller shall execute such conveyancing
documents  as Seller  shall  reasonably  request to evidence the transfer of the
Woodbridge Assets by Buyer to Seller including,  without  limitation,  a bill of
sale,  assignments  of  contracts,  deeds and  assignment  of  rights  under the
Woodbridge Purchase Agreement.

                                    ARTICLE 7
                     CONDITIONS TO THE OBLIGATIONS OF BUYER

                  The  obligations  of Buyer to purchase  the Assets from Seller
and to perform its other obligations  hereunder to be performed at or subsequent
to the Closing shall be subject to the fulfillment at or prior to the Closing of
each of the  following  additional  conditions,  any one or more of which may be
waived by Buyer:

                  7.1  Representations  and Warranties.  All representations and
warranties of Seller  contained  herein shall be true and correct on the Closing
Date as though such  representations  and  warranties  were made as of such date
(other than  representations  and warranties  made as of an earlier date,  which
shall be true and correct as of such earlier date) except for changes  expressly
permitted by this Agreement and except for inaccuracies that in the aggregate do
not constitute a Material Adverse Effect.

                  7.2 Covenants. Seller shall have performed and complied in all
material respects with all covenants and agreements  contained in this Agreement
required to be performed or complied with by it on or prior to the Closing Date.

                  7.3 Certificates. Seller shall have furnished a certificate of
an authorized  officer to evidence  compliance  with the conditions set forth in
Sections 7.1 and 7.2 substantially in the form of Exhibit E attached hereto.



<PAGE>


                                     - 21 -



                  7.4 Certain Proceedings.  No writ, order, decree or injunction
of a court of  competent  jurisdiction  or  governmental  entity shall have been
entered  against Buyer or Seller that  prohibits or restricts the sale of Assets
contemplated hereby.

                  7.5      Opinion of Counsel.  Buyer shall have received the
favorable opinion of George L. Mahoney, Esq., General Counsel of
Media General, Inc., substantially in the form of Exhibit F
attached hereto.

                  7.6      Document Delivery; Other Action.  Seller shall
have taken the following actions and delivered the following
documents, appropriately executed, to Buyer:

                           (a)  Payment by Seller to Buyer's lenders of any
amounts required to be paid by Seller under subsection 2.2(c)
hereof;

                           (b)      All documents required to be delivered to
Buyer pursuant to Section 3.2;

                           (c)      Certified copies of the resolutions of the
Board of  Directors of Seller  authorizing  the  execution  and delivery of this
Agreement and consummation of the transactions contemplated hereby; and

                           (d) Certificates of good standing for Seller from its
state of incorporation.

                                    ARTICLE 8
                     CONDITIONS TO THE OBLIGATIONS OF SELLER

                  The  obligations  of Seller under this Agreement to effect the
sale of the Assets to Buyer and to perform its other obligations hereunder to be
performed at the Closing shall be subject to the  fulfillment at or prior to the
Closing of each of the following additional conditions, any one or more of which
may be waived by Seller:

                  8.1  Representations  and Warranties.  All representations and
warranties  of Buyer  contained  herein shall be true and correct on the Closing
Date as though such  representations  and  warranties  were made as of such date
(other than  representations  and warranties  made as of an earlier date,  which
shall be true and correct as of such earlier date) except for changes  expressly
permitted by this  Agreement and except for  inaccuracies  that in the aggregate
would not have a material



<PAGE>


                                     - 22 -



adverse effect on Buyer's ability to consummate the transactions
contemplated hereunder.

                  8.2 Covenants.  Buyer shall have performed and complied in all
material respects with all covenants and agreements  contained in this Agreement
required to be performed or complied with by it on or prior to the Closing Date.

                  8.3 Certificates.  Buyer shall have furnished a certificate of
an authorized  officer to evidence  compliance  with the conditions set forth in
Sections 8.1 and 8.2 substantially in the form of Exhibit G attached hereto.

                  8.4 Certain Proceedings.  No writ, order, decree or injunction
of a court of  competent  jurisdiction  or  governmental  entity shall have been
entered  against Buyer or Seller which prohibits or restricts the sale of Assets
contemplated hereby.

                  8.5  Opinion  of  Counsel.  Seller  shall  have  received  the
favorable  opinion  of  Robinson,  Bradshaw  & Hinson,  P.A.,  counsel to Buyer,
substantially in the form of Exhibit H attached hereto.

                  8.6      Document Delivery; Other Action.  Buyer shall have
taken the following actions and delivered the following to
Seller, and where documents are involved, the documents shall be
appropriately executed:

                           (a)      Payment of the Purchase Price to Seller as
contemplated  by Section 2.1 and payment of any other amounts to Seller required
to be made by Buyer at Closing as contemplated under subsection 2.2(c) hereof;

                           (b)      All documents required to be delivered to
Seller pursuant to Section 3.3;

                           (c)      Certified copy of the resolutions of the
Board of  Directors  of Buyer  authorizing  the  execution  and delivery of this
Agreement and the consummation of the transactions contemplated hereby; and

                           (d)      Certificate of good standing from the State
of Delaware issued with respect to Buyer.





<PAGE>


                                     - 23 -



                                    ARTICLE 9
                            MISCELLANEOUS PROVISIONS

                  9.1 Non-Survival of Representations, Warranties and Covenants.
No  representations,  warranties,  covenants or agreements  made by any party in
this agreement or in documents and instruments  delivered  pursuant hereto shall
survive the  Closing,  except for the  Indemnity  Agreement  and the  agreements
specified  in  Sections  1.3  (and  including  Buyer's   obligations  under  the
Assumption  Agreement),  2.2, 6.3, 6.6, 6.8, 9.3, 9.9 and 9.15 which  agreements
shall  survive until fully  discharged  or  performed.  Except in respect of the
agreements that survive  Closing as provided for in the preceding  sentence (and
with  respect to the breach  thereof,  the  non-breaching  party  shall have all
rights  available at law or equity for such breach),  after the Closing  neither
Buyer nor Seller  shall have any  recourse  against the other as a result of the
breach of any representation,  warranty, covenant or agreement contained herein,
any  certificate,  document or instrument  delivered in  connection  herewith or
otherwise  arising out of or in connection  with the  transactions  contemplated
hereby. Without limiting the foregoing, Buyer acknowledges that it is intimately
familiar  with the assets of Seller  being sold  hereunder,  and agrees that the
Assets  are being  purchased  hereunder  on an "as is and where  is"  basis.  In
addition,  Buyer hereby  unconditionally and irrevocably waives and releases any
and all actual or potential  claims that it may have against  Seller (and/or its
officers,   directors,   shareholders  or  affiliates)  regarding  any  form  of
representations,  warranty,  express or implied, of any kind or type,  including
warranties of fitness,  or any other claim of liability  against  Seller (and/or
its  affiliates,  directors,  shareholders  or affiliates) of any kind or nature
whatsoever,  except in respect of agreements  stated herein expressly to survive
Closing,  relating to or in  connection  with the  purchase of the Assets or the
transactions contemplated hereby or the operations of the Newspapers.

                  9.2        Termination.

                             (a)     This Agreement may be terminated prior to
Closing:

                   (i) at any time by mutual consent of Seller
and Buyer;

                      (ii) by either party, if the Closing
hereunder has not taken place on or before the Termination Date,



<PAGE>


                                     - 24 -


provided that the party seeking such termination shall not then
be in breach of its obligations under this Agreement;

                   (iii) by Seller if all conditions set forth
in Article 8 have not been  satisfied or waived on or prior to the Closing Date,
and Seller is not in breach of its obligations under this Agreement; and

                    (iv) by Buyer if all conditions set forth
in Article 7 have not been  satisfied or waived on or prior to the Closing Date;
and Buyer is not in breach of its obligations under this Agreement.

                             (b)     In the event of termination of this
Agreement and abandonment of the transactions contemplated hereby
by any or all of the parties pursuant to Section 9.2(a),

                                     (i) prompt  written  notice  thereof  shall
forthwith be given to the other party and this Agreement shall terminate and the
transactions  contemplated  hereby shall be abandoned  without further action by
any of the parties hereto. If this Agreement is terminated as provided herein:

                                              (A) None of the parties hereto nor
any of their directors, officers, shareholders,  employees, agents or affiliates
shall have any liability or further  obligation to the other party or any of its
directors, officers,  shareholders,  employers, agents or affiliates pursuant to
this Agreement with respect to which termination has occurred,  except as stated
in Section 9.2(b)(ii) hereof;

                                              (B) All filings,  applications and
other submissions relating to the transactions contemplated hereby shall, to the
extent practicable,  be withdrawn from the agency or other person to which made;
and

                                              (C)   Buyer   shall   return   any
information  received  by Buyer  from  Seller  and will  cause all  confidential
information  obtained  by Buyer from  Seller  concerning  the  Newspapers  to be
treated as such.

                      (ii) Notwithstanding anything to the
contrary  contained  in this  Agreement,  if Seller  or Buyer is in  breach  its
respective  obligations under this Agreement prior to the date of termination of
this Agreement, then and in that event, as appropriate, the following provisions
shall apply:




<PAGE>


                                     - 25 -



                                              (A)  In  the  event  the   parties
hereto  shall  fail to close this  transaction  due to  Seller's  breach of this
Agreement,  then Buyer shall have the right to seek all remedies available to it
as provided hereunder or at law or equity.

                                              (B)  In  the  event  the   parties
hereto  shall  fail to close  this  transaction  due to  Buyer's  breach of this
Agreement, then Seller shall have the right to seek all remedies available to it
as provided hereunder or at law or equity.

                  9.3  Expenses.  Whether or not the  transactions  contemplated
hereby are consummated,  except as otherwise  specifically  provided herein, all
costs  and  expenses   incurred  in  connection  with  this  Agreement  and  the
transactions  contemplated hereby will be paid by the party incurring such costs
and  expenses;  provided  that any sales,  use,  transfer or other similar taxes
arising as a consequence  of the  transactions  contemplated  by this  Agreement
shall be paid by Buyer in a timely fashion and Buyer shall,  whether on or after
the Closing,  prepare all necessary  returns to be filed in connection with such
taxes and Seller shall cooperate with Buyer in preparing such filings;  provided
further,  however,  that in respect of the first  $200,000 of such  sales,  use,
transfer or other  similar  taxes,  Seller shall be  responsible  for payment of
one-half  of such  taxes,  up to a maximum  amount of  $100,000.  To the  extent
reasonably practicable,  the amount of such taxes shall be determined at Closing
and indicated on the Pre-Closing Statement of Assets and Liabilities and payment
of such taxes shall be made at Closing to the relevant governmental authorities.
If not paid at  Closing,  Seller  shall make  payment of its share of such taxes
(subject to the limitation of $100,000 provided for herein) to Buyer immediately
upon  receipt of written  evidence  from Buyer of its payment of all such taxes.
Seller and Buyer shall cooperate in determining the amount of such taxes both at
and after Closing.

                  9.4        Amendment and Modification.  This Agreement may
be amended, modified or supplemented only by written agreement of
Seller and Buyer.

                  9.5  Waiver  of  Compliance;  Consents.  Except  as  otherwise
provided in this Agreement, any failure of any of the parties to comply with any
obligation,  representation,  warranty,  covenant, agreement or condition herein
may be waived by the party  entitled to the  benefits  thereof only by a written
instrument signed by the party granting such waiver,  but such waiver or failure
to insist upon strict compliance with such



<PAGE>


                                     - 26 -



obligation, representation, warranty, covenant, agreement or condition shall not
operate as a waiver of, or estoppel  with  respect to, any  subsequent  or other
failure.  Whenever this Agreement requires or permits consent by or on behalf of
any party hereto,  such consent shall be given in writing in a manner consistent
with the  requirements  for a waiver of  compliance as set forth in this Section
9.5.

                  9.6 Notices.  All notices and other  communications  hereunder
shall be in writing and shall be deemed given (i) when  delivered  personally or
by facsimile  transmission or telexed,  (ii) three days after being deposited in
the mail by registered or certified  mail (return  receipt  requested),  postage
prepaid,  or (iii) one  business day after being sent by  nationally  recognized
courier  service  (receipt  requested),  in  each  case  to the  parties  at the
following  addresses (or at such other address for a party as shall be specified
by like notice;  provided that notices of a change of address shall be effective
only upon receipt thereof):

                     (a) if to Seller:

                         Media General Newspapers, Inc.
                         c/o Media General, Inc.
                         333 East Grace Street
                         Richmond, Virginia  23293
                         Attention:  Mr. J. Stewart Bryan III
                                     Chairman
                         Telecopy :  (804) 649-6898

                         Copies (which shall not constitute notice) to:

                         Media General, Inc.
                         333 East Grace Street
                         Richmond, Virginia  23293
                         Attention: Mr. Marshall N. Morton
                                    Senior Vice President
                                    and
                                    George L. Mahoney, Esq.
                                    General Counsel
                         Telecopy : (804) 649-6898




<PAGE>


                                     - 27 -



                         (b) if to Buyer:

                         Newspaper Holdings, Inc.
                         3309 Brighton Place
                         Lexington, Kentucky 40509
                         Attention:                   Mr. Ralph I. Martin
                         Telecopy :                   (606) 252-2234

                         With a copy (which shall not constitute notice) to:

                         Robinson, Bradshaw & Hinson, P.A.
                         One Independence Center
                         101 North Tryon Street, Suite 1900
                         Charlotte, North Carolina  28246-1900
                         Attention:                   Thomas B. Henson, Esq.
                         Telecopy :                   (704) 373-3918

                  9.7  Assignment.  This  Agreement  and  all of the  provisions
hereof shall be binding upon and inure to the benefit of the parties  hereto and
their respective  successors and permitted  assigns,  but, except as provided in
Section 9.14 with respect to Seller which shall not require any consent, neither
this Agreement nor any of the rights, interest or obligations hereunder shall be
assigned  by any party  hereto  without the prior  written  consent of the other
parties,  nor is this Agreement  intended to confer upon any other person except
the parties hereto any rights or remedies hereunder.

                  9.8  Governing  Law. This  Agreement  shall be governed by the
laws of the  Commonwealth  of Virginia (but not the laws pertaining to choice of
law) as to all  matters,  including  but not  limited to  matters  of  validity,
construction, effect, performance and remedies.

                  9.9 Consent to  Jurisdiction,  etc. The parties  hereto hereby
irrevocably  consent to the  nonexclusive  jurisdiction and venue of any Federal
court located in the City of Richmond, Commonwealth of Virginia or to the extent
such courts are not available due to lack of jurisdiction, any court in the City
of  Richmond,  Commonwealth  of  Virginia,  in  connection  with any  action  or
proceeding  arising  out of or relating to this  Agreement.  The parties  hereto
hereby waive personal  service of any process in connection with any such action
or  proceeding  and agree that the service  thereof may be made by  certified or
registered mail addressed to or by personal  delivery to the other party at such
other  party's  address  set forth  pursuant  to  Section  10.6  hereof.  In the
alternative, in its discretion, any of the parties hereto



<PAGE>


                                     - 28 -



may effect service upon any other party in any other form or manner permitted by
law.

                  9.10  Counterparts.  This  Agreement may be executed in one or
more counterparts,  each of which shall be deemed an original,  but all of which
together shall constitute one and the same instrument.

                  9.11   Interpretation.   The  article  and  section   headings
contained in this  Agreement  are solely for the purpose of  reference,  are not
part of the agreement of the parties and shall not in any way affect the meaning
or interpretation of this Agreement.

                  9.12        Entire Agreement.  This Agreement, including the
Exhibits and Schedules hereto, and the documents delivered
pursuant to this Agreement embody the entire agreement and
understanding of the parties hereto in respect of the transactions  contemplated
by this  Agreement.  The Exhibits and  Schedules  hereto are an integral part of
this  Agreement  and  are  incorporated  by  reference  herein.   There  are  no
representations,  warranties,  covenants or agreements  made with respect to the
Newspapers  except as expressly set forth in this Agreement and the Exhibits and
Schedules hereto.

                  9.13  Severability.  If any provision of this Agreement or the
application   thereof  to  any  person  or  circumstance  shall  be  invalid  or
unenforceable to any extent, the remainder of this Agreement and the application
of such  provision  to other  persons  or  circumstances  shall not be  affected
thereby and shall be enforced to the greatest extent permitted by law.

                  9.14  Cooperation  With Respect to Like-Kind  Exchange.  Buyer
agrees  that  Seller's  transfer  of the  Assets  to Buyer  shall,  at  Seller's
election,  be  accomplished in a manner enabling the transfer to qualify as part
of a like-kind  exchange of property  within the meaning of Section  1031 of the
Code.  If Seller so elects,  Buyer  shall  cooperate  with Seller to effect such
like-kind exchange, which cooperation shall include, without limitation,  taking
such actions as Seller requests in order to effect the transfer of the Assets in
a manner which enables such transfer to qualify as part of a like-kind  exchange
of property within the meaning of Section 1031 of the Code and Buyer agrees that
Seller may assign its rights (but not its  obligations)  under this Agreement to
an escrow agent acting as a qualified  intermediary under United States Treasury
Regulations,  to  qualify  the  transfer  of the  Assets as part of a  like-kind
exchange of property within the meaning of Section 1031 of the Code. Seller



<PAGE>


                                     - 29 -



shall  reimburse  Buyer for all reasonable  out-of-pocket  expenses  incurred by
Buyer in connection with such like-kind exchange.

                  9.15 Cooperation  With Respect to Tax and Accounting  Records.
From and  after  Closing,  Seller  and Buyer  will  cooperate  fully,  including
allowing each other full access to and right to copy  documents,  examination by
any  governmental  taxing authority or otherwise with respect to the business of
the Newspapers or any of the Assets including, but not limited to, furnishing or
making available records,  files,  financial  information,  accounting  records,
books of account or other materials (the "Tax Accounting and Records") necessary
or helpful (i) for purposes of conducting  any internal  audit of the operations
of the Newspapers for the period during which the party  requesting such Tax and
Accounting  Records owned or controlled the Newspapers,  and including,  without
limitation,  in the case of  Seller,  permitting  Seller  to  establish  opening
balances at the  Newspapers  for the period from  January 1, 1997 related to its
consummation  of the  Merger  Agreement  and (ii) for the  defense  against  the
assertions of any taxing  authority as to any tax returns,  tax  declarations or
tax  reports of Buyer,  Seller or any of their  respective  affiliates.  Neither
Buyer nor Seller will destroy any Tax and Accounting Records for a period of six
(6) years after the Closing  Date  without  having  given thirty (30) days prior
notice  to  Seller or Buyer,  respectively,  and,  in the event  Seller or Buyer
wishes to copy any such records,  cooperate in making such records available for
such copying,  provided  arrangements are made for reimbursement of all expenses
reasonably incurred as a result of such cooperation.

                  9.16        Glossary of Defined Terms.  The following is a
list of terms used in this Agreement and a reference to the
section hereof in which such term is defined:


      Term                                            Section
      ----                                            -------
Adjustment Time                                       2.2(a)(i)
Agreement                                             Preamble
Assets                                                   1.1
Assumed Employees                                      6.3(a)
Assumption Agreement                                   3.2(b)
Buyer                                                 Preamble
Closing                                                  3.1




<PAGE>


                                     - 30 -



      Term                                         Section
      ----                                         -------

Closing Date                                          3.1
Closing Date Statement of                           2.2(d)
Assets and Liabilities
Code                                                6.3(c)
Compensation Arrangement                              6.3
Contracts                                           1.1(c)
Current Assets                                    2.2(a)(ii)

Current Liabilities                                2.2(a)(i)
DOJ                                                   6.4
Employee Plan                                         6.3
ERISA                                                 6.3
Excluded Assets                                       1.2
FTC                                                   5.5
HSR Act                                             4.3(b)

Indemnity Agreement                                 3.2(d)

GAAP                                               2.2(a)(i)
Liens                                                 1.1
Material Adverse Effect                               4.1
Merger Agreement                                   2.2(a)(i)
Newspapers                                        Preliminary
                                                  Statements
Pre-Closing Statement of                            2.2(b)
Assets and Liabilities
Pre-merger Accounting                              2.2(a)(i)
Practices
Purchase Price                                      2.1(a)
Seller                                             Preamble




<PAGE>


                                     - 31 -



      Term                                            Section
      ----                                            -------

Tax and Accounting Records                              9.15
Termination Date                                         3.1
Transfer                                               6.1(a)
WARN Act                                               6.3(h)
Woodbridge Assets                                      2.1(a)
Woodbridge Purchase Agreement                          6.9(b)
Working Capital Deficit                              2.2(a)(iii)
Working Capital Surplus                              2.2(a)(iv)




<PAGE>


                                     - 32 -



                  IN WITNESS  WHEREOF,  Seller and Buyer have  caused this Asset
Purchase Agreement to be signed by their respective duly authorized  officers as
of the date first above written.

BUYER:

NEWSPAPER HOLDINGS, INC.



By:        ______________________________
           Name :
           Title:


SELLER:

MEDIA GENERAL NEWSPAPERS, INC.



By:        ______________________________
           Name:
           Title:


<PAGE>
                                    EXHIBITS
                         to the Asset Purchase Agreement
                                     between
                            Newspaper Holdings, Inc.
                                       and
                         Media General Newspapers, Inc.




<PAGE>



                                    EXHIBIT A

                         Publications and Related Assets


Burley, Idaho

         South Idaho Press
         The News Review
         The Sunrise Shopper
         The Wood River Journal
         Sun Valley Dining Guide
         Minidoka County News

Clinton, North Carolina

         The Sampson Independent
         Sampson County Shopping Guide and TV Schedule

Devils Lake, North Dakota

         Devil's Lake Daily Journal
         The Country Peddler

Effingham, Illinois

         Effingham Daily News
         The Weekly Advertiser

Jeffersonville, Indiana

         The Evening News
         Clark County Journal
         Golden Opportunities

Lockport, New York

         Union-Sun & Journal
         Tri-County News

Lumberton, North Carolina

         The Robesonian
         The Robesonian Sunday
         The Robesonian Mid-Weekly
         Bladen Daily Journal
         The Southeastern Times

Macomb, Illinois

         Macomb Daily Journal
         Business News

                               Exhibit A - Page 1


<PAGE>



McAlester, Oklahoma

         News Capital & Democrat
         Southeast Oklahoma Shopping News
         Hartshorne Sun

Medina, New York

         The Journal Register
         Eastern Niagra Edition
         Pennysaver
         TV Signals
         Albion Advertiser

Plymouth, Indiana

         The Pilot-News
         Bremen Enquirer
         Bourbon News-Mirror
         Nappanee Advance News
         Farm and Home News

Sapulpa, Oklahoma

         Sapulpa Daily Herald
         Herald Extra

Warner Robins, Georgia

         The Daily Sun
         Sunday Sun
         Daily Sun Extra
         Robins Rev-up




                               Exhibit A - Page 2


<PAGE>



                                   EXHIBIT B*

                 Pre-closing Statement of Assets and Liabilities
                              as of Adjustment Time

                       (To be prepared as of Closing Date)

<TABLE>
<S> <C>
ESTIMATED CURRENT ASSETS:

         Accounts receivable (net of allowance)                         $        XXXXX

         Prepaid expenses                                                        XXXXX

         Inventories                                                             XXXXX

         Deposits                                                                XXXXX

         Other Current Assets (if any)                                           XXXXX

                  TOTAL ESTIMATED CURRENT ASSETS                                 XXXXX

ESTIMATED CURRENT LIABILITIES:

         Accounts payable                                               $        YYYYY

         Accrued expenses                                                        YYYYY

         Subscriptions collected in advance                                      YYYYY

         Other current liabilities (if any)                                      YYYYY

                  TOTAL ESTIMATED CURRENT LIABILITIES                            YYYYY

                                                                                 ZZZZZ


                  ESTIMATED WORKING CAPITAL SURPLUS
                  (amount Buyer owes Seller)                            $

                                            OR

                  ESTIMATED WORKING CAPITAL DEFICIT
                  (amount Seller            owes Buyer)                 $
</TABLE>

Amount of Working Capital Surplus not paid by
Buyer at Clsoing (to be paid within 30 days after
Closing by wire transfer)
- --------
* Prepared in accordance  with GAAP and subject to the applicable  provisions of
the Asset Purchase Agreement.

                               Exhibit B - Page 1


<PAGE>



                                   EXHIBIT C*

                Closing Date Statement of Assets and Liabilities
                              as of Adjustment Time

               (To be prepared within 60 days after Closing Date)
<TABLE>
<S> <C>

ACTUAL CURRENT ASSETS:

         Accounts receivable (net of allowance)                           $        XXXXX

         Prepaid expenses                                                          XXXXX

         Inventories                                                               XXXXX

         Deposits                                                                  XXXXX

         Other Current Assets (if any)                                             XXXXX

                  TOTAL ACTUAL CURRENT ASSETS                                      XXXXX

ACTUAL CURRENT LIABILITIES:

         Accounts payable                                                 $        YYYYY

         Accrued expenses                                                          YYYYY

         Subscriptions collected in advance                                        YYYYY

         Other current liabilities (if any)                                        YYYYY

                  TOTAL ACTUAL CURRENT LIABILITIES                                 YYYYY

                                                                                   ZZZZZ



ACTUAL WORKING CAPITAL SURPLUS                                            $

                                            [OR]

ACTUAL WORKING CAPITAL DEFICIT                                            $


ADJUSTMENT PAID AT CLOSING                                           $

BALANCE DUE TO BUYER OR SELLER                                       $
</TABLE>

- --------
* Prepared in accordance  with GAAP and subject to the applicable  provisions of
the Asset Purchase Agreement.

                               Exhibit C - Page 1


<PAGE>



                                    EXHIBIT D

                       Assignment and Assumption Agreement


         This Assignment and Assumption Agreement (this "Agreement")
is made and entered into as of this ____ day of February, 1997,
between Media General Newspapers, Inc. ("Seller") and Newspaper
Holdings, Inc. ("Buyer").

                             PRELIMINARY STATEMENTS:

         A. Buyer and Seller are party to that certain Asset Purchase  Agreement
dated as of February __, 1997 (the "Purchase Agreement") pursuant to which Buyer
will acquire the ongoing businesses and all of such assets owned by Seller as of
the date  hereof  and used  directly  and  exclusively  in  connection  with the
operation of the  Newspapers  consistent  with past  operations at each of their
respective  locations  (except  assets  specifically  excluded  in the  Purchase
Agreement),  and will assume all of the  liabilities  related to the  Newspapers
(except liabilities  specifically excluded in the Purchase Agreement) and Seller
will sell such  businesses and assets,  and assign such  liabilities,  to Buyer,
upon the terms and  conditions  stated in the  Purchase  Agreement.  Capitalized
terms and  references  used  herein and not  otherwise  defined  herein have the
meanings ascribed to them in the Purchase Agreement.

         B.       In partial consideration for the assignment of the
Assets, the Purchase Agreement requires Buyer to assume, pay,
discharge and perform the liabilities and obligations specified
below.

         NOW,  THEREFORE,  for and in  consideration of the mutual covenants and
agreements  contained herein and in the Purchase Agreement,  and pursuant to the
Purchase Agreement, Seller and Buyer hereby agree as follows:

         1.  Assignment.  Upon the terms and subject to the conditions set forth
in the Purchase  Agreement,  on the date hereof,  Seller hereby sells,  assigns,
transfers  and delivers to Buyer,  and Buyer hereby  purchases  and accepts from
Seller free and clear of all liens,  mortgages or security interests  ("Liens"),
except as expressly permitted in Section 3.2(a) of the Purchase  Agreement,  all
of the assets and  properties  of Seller,  whether real,  personal,  tangible or
intangible,  which are owned by Seller  and used  directly  and  exclusively  in
connection with the Newspapers at each of their respective  locations consistent
with past operations  (specifically  excepting the Excluded Assets  described in
Section 1.2 of the Purchase Agreement),  including all additions thereto through
and  including  the date hereof but less all  dispositions  thereof as permitted
pursuant to

                               Exhibit D - Page 1


<PAGE>



Section 6.1 of the Purchase  Agreement  through and  including  the date hereof,
such  assets  and  properties  being  referred  to herein as the  "Assets,"  and
including without limitation the following:

                  (a) Seller's  parcels of real  property  owned in fee and used
directly  and  exclusively  in the  ownership  or  operation  of the  Newspapers
consistent  with  past  operations,  and all  buildings,  structures  and  other
improvements  located  thereon,  and all  easements,  rights of way and  similar
authorizations  used directly and exclusively in the conduct of the business and
operations of the  Newspapers  consistent  with past  operations,  including the
parcels of real property owned in fee and  easements,  rights of way and similar
authorizations  which are described in Schedule  1.1(a) attached to the Purchase
Agreement;

                  (b) All of the tangible  personal  property which is owned and
used directly and  exclusively  in the conduct of the business and operations of
the  Newspapers  consistent  with past  operations  at each of their  respective
locations, including furniture, fixtures, machinery, equipment and vehicles (but
expressly excluding  headquarters assets or property wherever located including,
but not limited to, laptop computers and audio/visual presentation equipment);

                  (c) All contracts, agreements, options, leases and commitments
of Seller which are related to the conduct of the business and operations of the
Newspapers,  whether oral or written,  express or implied,  including  leases of
property  used directly and  exclusively  in the  operations  of the  Newspapers
consistent  with past  operations,  rights and  interests in and under  purchase
contracts  for new  equipment,  including  purchase  price  deposits,  newsprint
agreements  (limited,  however,  to those agreements for the period ending on or
before  December  31,  1996 and  those  agreements  attributable  solely  to the
Newspapers),  advertising sales and newspaper distribution  contracts,  supplier
contracts,  advertising  service  contracts and all service and feature or other
information provider contracts and all noncompetition  agreements and consulting
agreements (all of such contracts,  agreements,  options,  leases or commitments
are sometimes referred to herein collectively as the "Contracts");

                  (d)      All orders for the sale of advertising and
subscriptions which relate to the Newspapers;

                  (e) All permits,  licenses and authorizations issued by local,
state and federal  authorities,  and  applications  therefor,  which are held by
Seller or any Newspaper,  that are used directly and  exclusively in the conduct
of the business of any Newspaper consistent with past operations;

                  (f)      All mastheads, trade names, trademarks, service
marks, service names and other similar intangible rights and

                               Exhibit D - Page 2


<PAGE>



interests,  including,  without  limitation,  the trade  names,  trademarks  and
service  marks  described in Schedule  1.1(f) of the  Purchase  Agreement to the
extent Seller has rights thereto, and the goodwill associated  therewith,  which
are used directly and exclusively in connection with the business and operations
of the Newspapers consistent with past operations;

                  (g)  All  artwork,   copyrights  and  other  ownership  rights
directly and  exclusively  related to the contents of the Newspapers  consistent
with past operations, including, without limitation, the copyrights described in
Schedule  1.1(g) of the  Purchase  Agreement  to the  extent  Seller  has rights
thereto,  all copies of previously  published  editions of the  Newspapers,  the
Newspapers'  morgue or  library  and  copies of all  material  files,  financial
information and all accounting  records  relating to the assets or operations of
the Newspapers and located at any offices or facilities of the Newspapers;

                  (h)      All prepaid taxes (excluding income taxes) and
expenses with respect to the business and operations of the
Newspapers;

                  (i) All  inventories  of newsprint,  ink,  film,  photographic
paper and plates,  spare parts,  supplies,  fuel and other consumable items used
directly and  exclusively in connection  with the business and operations of the
Newspapers  consistent  with past operations and located at the locations of the
Newspapers;

                  (j) All surety bonds,  surety  deposits and security  deposits
posted  by or on  behalf  of  Seller  as  security  for  its or the  Newspapers'
performance of any Contract or obligation to be assumed by Buyer pursuant to the
Purchase Agreement;

                  (k)      All cash bonds and trust accounts related to
carriers for the Newspapers;

                  (l)      All subscriber, advertiser and trade accounts
receivable due to Seller as a result of the business and
operations of the Newspapers prior to the date hereof; and

                  (m)  Seller's  records,  files  and  data  used  directly  and
exclusively  in the business and operations of the  Newspapers  consistent  with
past operations,  including maps, plans, diagrams,  engineering data, blueprints
and schematics, if any.

         2.       Exclusions and Limitations.  Notwithstanding anything
contained herein to the contrary, the Seller retains and does not
sell, assign or transfer the following properties and assets (the
"Excluded Assets") to the Buyer:

                  (a)      all of Seller's cash in its bank accounts;

                               Exhibit D - Page 3


<PAGE>



                  (b)      except as specifically provided for in the
Purchase Agreement, any Employee Plan (as defined in the Purchase
Agreement);

                  (c) all tangible  personal property disposed of (not to exceed
an amount equal to $10,000) or consumed in the  ordinary  course of the business
of Seller between the date of the Purchase Agreement and the date hereof;

                  (d)      all contracts of insurance and all insurance plans
and the assets thereof and all bonds, letters of credit or
similar items and any cash surrender value in regard thereto;

                  (e) Seller's  minute books,  stock ledgers and other books and
records that pertain to internal matters of Seller and Seller's account books of
original  entry with respect to any  Newspaper  or any Assets,  and all original
accounts, checks, payment records, tax records (including payroll, unemployment,
real  estate  and other  tax  records)  and other  similar  books,  records  and
information  of Seller  relating to Seller's  operation  of the  business of any
Newspaper or any Assets, prior to Closing; and

                  (f) any  assets  owned  by  Seller  not  constituting  Assets,
including,  without limitation,  any assets not used directly and exclusively in
the  Newspaper  business  consistent  with past  operations  and any of Seller's
federal or state income taxes  receivable  (including  deferred taxes) or any of
Seller's intercompany receivables from affiliates.

         3.       Assumption.  As of, and from and after, the date
hereof, Buyer shall assume, pay, discharge and perform, and
indemnify and hold Seller harmless from any liabilities, losses,
costs and expenses arising out of or in connection with, the
following:

                  (a) all the  obligations  and  liabilities  of  Seller  under,
arising out of, or relating to the  Contracts,  whether  arising before or after
the Closing including,  without  limitation,  all obligations and liabilities of
Seller to the extent that any  adjustment is made or is to be made in connection
therewith in Buyer's favor pursuant to Section 2.2 of the Purchase Agreement;

                  (b) all obligations and liabilities of Seller  attributable to
the  Newspapers  arising  out of  noncompetition  agreements,  covenants  not to
compete, consulting agreements and similar agreements and arrangements,  whether
oral or written and whether arising before or after the date hereof;

                  (c)      all state and local sales or transfer taxes
payable as a consequence of the sale of the assets of the

                               Exhibit D - Page 4


<PAGE>



Newspapers contemplated in the Purchase Agreement; provided, however that Seller
shall be liable for its share of such taxes as  provided  for in Section  9.3 of
the Purchase Agreement; and

                  (d)  all  other  obligations,   liabilities,  duties,  claims,
demands, actions,  commitments,  costs or expenses, known or unknown, matured or
contingent,  arising out of,  relating to or  attributable  to the  ownership or
operation of the Newspapers or the Assets,  whether  arising before or after the
Closing.

         It is understood and agreed that  notwithstanding the foregoing,  Buyer
is not  assuming any of Seller's  obligations  for federal or state income taxes
payable (including deferred taxes) or any of Seller's  intercompany  obligations
with  affiliates,  including  but not  limited to  intercompany  management  and
accounting fees payable.

         4. Cooperation.  In implementation of the foregoing  provisions,  Buyer
shall  indemnify  Seller and hold Seller  harmless  from and against any and all
obligations and liabilities,  including, without limitation, all costs, expenses
and  attorneys'  fees,  which  Seller  may  sustain or suffer or to which it may
become subject as a result of any threatened,  pending or future actions, suits,
claims,  proceedings,  investigations,  administrative  proceedings,  audits, or
arbitrations,  both known and  unknown,  without  limitation  and of any nature,
relating to the Assets or the operation of the  Newspapers  (the  "Litigation"),
and Buyer shall be obligated to undertake the defense and the cost of defense of
the Litigation, subject to the following:

                           (i) Buyer  shall  assume and  control  the defense of
Seller in the Litigation, including the employment of counsel selected by Buyer;
Seller shall have the right to employ  separate  counsel in any such  Litigation
and to participate in (but not control) the defense of the  Litigation,  but the
fees and expenses of such counsel shall be borne by Seller;  provided,  however,
that if (A) the named parties to any such  Litigation  (including  any impleaded
parties) include both Seller and Buyer, (B) Buyer requires that the same counsel
represent both Seller and Buyer, and (C)  representation  of both parties by the
same  counsel  would be  inappropriate  due to  actual  or  potential  differing
interests  between  them,  then  Seller  shall  have the right to retain its own
counsel at the cost and expense of Buyer;

                           (ii)  Buyer shall pay all costs and expenses of,
and Seller shall  cooperate  with Buyer in connection  with, the conduct of such
defense,  and Buyer shall be  responsible  for any  liability  assessed  against
Seller or any settlement reached in the Litigation;

                           (iii)  Seller shall promptly upon its discovery of
facts or circumstances giving rise to a claim for

                               Exhibit D - Page 5


<PAGE>



indemnification,  including  receipt by it of notice of any  demand,  assertion,
claim, action or proceeding  (judicial,  governmental or otherwise) by any third
party, give notice thereof to Buyer, such notice in any event to be given within
sixty (60) days from the date Seller  obtains  actual  knowledge of the basis or
alleged  basis  for the  right of  indemnity  or such  shorter  period as may be
necessary to avoid material prejudice to Buyer;

                           (iv)  Seller shall use commercially reasonable
efforts to cooperate with Buyer in Buyer's defense of the Litigation  including,
without limitation, providing Buyer with access to such personnel, documents and
records,  and  executing  such  documents,  as Buyer may  reasonably  request in
connection with the defense of any Litigation;

                           (v)      Buyer shall not be liable for any settlement
effected by Seller without  Buyer's  consent except where Seller has assumed the
defense because Buyer has failed or refused to do so; and

                           (vi)  if Buyer shall have failed to assume the
defense of any  Litigation in accordance  with the provisions of this Section 4,
then Seller shall have the right to control its defense in the Litigation,  and,
shall be entitled to indemnification from Buyer hereunder,  including the costs,
fees and expenses of such defense  (including,  without  limitation,  attorneys'
costs and expenses).

         5.       Purchase Agreement.  This Agreement is subject to and
controlled by the terms of the Purchase Agreement.

         6.       Counterparts.  This Agreement may be signed upon any
number of counterparts with the same effect as if the signatures
as all counterparts are upon the same instrument.

         IN WITNESS WHEREOF,  the parties hereto have signed this Assignment and
Assumption Agreement as of the date first above written.

NEWSPAPER HOLDINGS, INC.



By:      ______________________________
Its:     ______________________________


MEDIA GENERAL NEWSPAPERS, INC.



By:      ______________________________

                               Exhibit D - Page 6


<PAGE>



Its:     ______________________________



                               Exhibit D - Page 7


<PAGE>



                                    EXHIBIT E

                         Seller's Officer's Certificate


         This Officer's  Certificate is delivered pursuant to Section 7.3 of the
Asset  Purchase  Agreement  dated  as  of  February  ___,  1997  (the  "Purchase
Agreement"),  by and  among  Media  General  Newspapers,  Inc.  ("Seller"),  and
Newspaper  Holdings,  Inc.  Capitalized terms and references used herein and not
otherwise  defined  herein have the  meanings  ascribed to them in the  Purchase
Agreement. The undersigned hereby certifies as follows:

         1. As of the date  hereof,  I am duly  appointed  or elected and acting
____________  of Seller,  and I am providing this Officer's  Certificate in such
capacity.

         2. All  representations  and warranties of Seller  contained herein are
true  and  correct  on the  date  hereof  as  though  such  representations  and
warranties  were  made  on the  date  hereof  (other  than  representations  and
warranties  made as of an earlier  date,  which were true and correct as of such
earlier date) except for changes expressly  permitted by the Purchase  Agreement
and except for  inaccuracies  that in the aggregate do not constitute a Material
Adverse Effect.

         3. Seller has performed and complied in all material  respects with all
covenants  and  agreements  contained in the Purchase  Agreement  required to be
performed or complied with by it on or prior to the date hereof.

         IN  WITNESS  WHEREOF,  the  undersigned  has  executed  this  Officer's
Certificate as of the _____ day of February, 1997.


MEDIA GENERAL NEWSPAPERS, INC.



By:      ______________________________
Its: ______________________________



                               Exhibit E - Page 1


<PAGE>


Newspaper Holdings, Inc.
[Closing Date]
Page 1


                                    EXHIBIT F


                                 [Closing Date]




Newspaper Holdings, Inc.
3309 Brighton Place
Lexington, KY  40509

         Re:      Asset Purchase Agreement, dated as of February __,
                  1997, by and between Media General Newspapers, Inc. and
                  Newspaper Holdings, Inc. and Related Documents

Ladies and Gentlemen:

         I am General  Counsel for Media  General  Newspapers  Inc.,  a Delaware
corporation  ("Seller") and Media General,  Inc., a Virginia corporation ("Media
General")  and  have  acted  as  such  in  connection   with  the   transactions
contemplated by that certain Asset Purchase Agreement, dated as of February ___,
1997 (the  "Asset  Purchase  Agreement"),  by and between  Seller and  Newspaper
Holdings,  Inc.,  a  Delaware  corporation  ("Buyer").  This  opinion  is  being
delivered to you pursuant to Section 7.5 of the Asset  Purchase  Agreement.  All
capitalized  terms used herein but not  otherwise  defined in this opinion shall
have the meanings ascribed thereto in the Asset Purchase Agreement.

         In rendering this opinion, I have reviewed:

         1.       the Asset Purchase Agreement,

         2.       the documents to be delivered by Seller pursuant to
Article 7 of the Asset Purchase Agreement (collectively, the
"Related Documents" and, together with the Asset Purchase
Agreement, the "Transaction Documents"),

         3.       the Certificate of Incorporation and Bylaws of Seller
(collectively, the "Seller Organizational Documents"),

         4.       the records of certain proceedings and actions of
Seller, in the forms certified to me by an officer of Seller as
being true, correct and complete and to be in effect (without
rescission, modification or amendment) on the date of this
opinion,

         5.   the records of certain proceedings and actions of Media
General, and


                               Exhibit F - Page 1


<PAGE>


Newspaper Holdings, Inc.
[Closing Date]
Page 2


         6.   the Indemnification Agreement dated as of February __,
1997, by and among Seller, Buyer, Media General and Community
Newspaper Holdings, Inc.

         I have not reviewed the records of any court.

         In my  examination  of documents and records,  I have assumed,  without
investigation, (i) the genuineness of all signatures, (ii) the legal capacity of
natural  persons,  (iii) the  authenticity  of all documents  submitted to me as
originals,  and (iv) the conformity with originals of all documents submitted to
me  as  telecopied,   certified,   photostatic  or  reproduced  copies  and  the
authenticity of all such documents.  I have also assumed,  but not independently
verified, that the Transaction Documents, the Indemnification  Agreement and all
other documents executed by a party other than Seller or Media General were duly
and validly  authorized,  executed and delivered by such party,  that such party
has the  requisite  power and  authority  to execute,  deliver and perform  such
agreements and other documents, and that such agreements and other documents are
legal, valid and binding  obligations of such party and are enforceable  against
such party in accordance with their respective terms.

         With respect to questions of fact, I have relied,  without  independent
inquiry  or  verification  by  me,  solely  upon  (a)  the  representations  and
warranties  set forth in the Asset  Purchase  Agreement,  (b)  written  and oral
representations  of officers of Seller and Media General and (c) certificates of
public  officials,  and I do not opine in any respect as to the  accuracy of any
such facts.  I have  conducted no  independent  investigation  whatsoever of any
factual matter.

         This opinion is limited to the laws of the Commonwealth of Virginia and
the  federal  law of the  United  States of  America  insofar as such laws apply
(collectively,  "Applicable Law"), except that Applicable Law includes only laws
and regulations that a lawyer exercising customary  professional diligence would
reasonably   recognize  as  being  directly   applicable  to  the   transactions
contemplated by the Transaction Documents and the Indemnification  Agreement and
excludes  those  set forth in  Section  19 of the  Legal  Opinion  Accord of the
American Bar Association Section of Business Law (1991). I express no opinion as
to  choice  of law or  conflicts  of law  rules,  or the laws of any  states  or
jurisdictions other than as specified above.

         Statements in this opinion as to the legality, validity,
binding effect and enforceability of the Transaction Documents

                               Exhibit F - Page 2


<PAGE>


Newspaper Holdings, Inc.
[Closing Date]
Page 3


and  the  Indemnification  Agreement  are  subject  to  limitations  imposed  by
bankruptcy, insolvency,  reorganization,  moratorium or similar laws and related
court  decisions of general  applicability  relating to or affecting  creditors'
rights generally, and to the application of general equitable principles.

         In addition,  without limitation of any of the foregoing,  I express no
opinion herein as to (i) the  enforceability of any of the provisions of Section
9.9(Consent to  Jurisdiction,  etc.) of the Asset Purchase  Agreement,  (ii) any
consents of third parties that may be required in  connection  with the transfer
and  assignment  of any of the  Assets,  or the  effects of the  failure to have
obtained any such consents that may be required,  (iii)  antitrust laws, or (iv)
the right, title or interest of Seller in or to any of the Assets.

         Based upon the foregoing,  subject to the assumptions,  limitations and
exceptions contained herein, I am of the opinion that:

         1. Seller is a corporation,  duly  organized,  validly  existing and in
good standing under the laws of the State of Delaware.  Seller is duly qualified
as a foreign corporation to transact business,  and is in good standing, in each
jurisdiction in which the ownership of its assets or the conduct of its business
requires such qualification, other than any jurisdiction in which the failure to
so qualify  would not have a material  adverse  effect on Seller or its  assets,
taken as a whole.  Seller has the  requisite  corporate  power and  authority to
execute, deliver and perform the Transaction Documents to which it is a party.

         2. The execution, delivery and performance by Seller of the Transaction
Documents to which it is a party, and the consummation by Seller,  to the extent
applicable, of the transactions contemplated thereby, have been duly and validly
authorized by all necessary corporate action on the part of Seller.

         3. The Transaction  Documents to which Seller is a party have been duly
and validly executed and delivered by Seller,  and the Transaction  Documents to
which Seller is a party  constitute the legal,  valid and binding  agreements of
Seller (to the extent it is a party thereto), enforceable against Seller (to the
extent it is a party thereto) in accordance with their respective terms.


                               Exhibit F - Page 3


<PAGE>


Newspaper Holdings, Inc.
[Closing Date]
Page 4


         4. Media General is a corporation, duly organized, validly existing and
in good standing under the laws of the  Commonwealth of Virginia.  Media General
has the requisite corporate power and authority to execute,  deliver and perform
the Indemnification Agreement.

         5. The  execution,  delivery and  performance  by Media  General of the
Indemnification  Agreement,  and the  taking  by Media  General,  to the  extent
applicable,  of the  actions  contemplated  thereby,  have been duly and validly
authorized by all necessary corporate action on the part of Media General.

         6. The Indemnification  Agreement to which Media General is a party has
been duly and validly  executed and delivered by Media General,  and constitutes
the legal,  valid and binding  agreement of Media General,  enforceable  against
Media General in accordance with its terms.

         I express no opinion  as to the effect of the  violation  of any law or
regulation  that may be applicable to Seller or Media General as a result of the
involvement  of parties other than Seller or Media  General in the  transactions
contemplated by the Asset Purchase  Agreement or Indemnification  Agreement,  as
applicable,  because of the legal or regulatory  status of such other parties or
because of any other facts specifically pertaining to any of them.

         The information set forth herein is as of the date hereof.  I assume no
obligation  to advise  you of  changes  that may  thereafter  be  brought  to my
attention.  My opinions are based on statutory provisions and judicial decisions
in  effect  at the date  hereof,  and I do not opine  with  respect  to any law,
regulation, rule or governmental policy that may be enacted or adopted after the
date hereof nor assume any  responsibility to advise you of future changes in my
opinions.

         This  letter is solely  for your  information  in  connection  with the
consummation of the  transactions  contemplated by the Asset Purchase  Agreement
and the Indemnification  Agreement and is not to be reproduced,  quoted in whole
or in part or  otherwise  referred  to in any of your  financial  statements  or
public releases,  nor is it to be filed with any  governmental  agency or relied
upon by any other person or for any purposes whatsoever without my prior written
consent;  provided however,  that the Lenders (as defined in the Indemnification
Agreement)  may rely on the foregoing  opinions  solely in  connection  with the
financing

                               Exhibit F - Page 4


<PAGE>


Newspaper Holdings, Inc.
[Closing Date]
Page 5


they are providing to Buyer in connection with the transactions  contemplated by
the Asset Purchase Agreement.

Very truly yours,





                               Exhibit F - Page 5


<PAGE>



                                    EXHIBIT G

                          Buyer's Officer's Certificate


         This Officer's Certificate is delivered pursuant to Section
8.3 of the Asset Purchase Agreement dated as of February __, 1997
(the "Purchase Agreement"), between Media General Newspapers,
Inc., and Newspaper Holdings, Inc. ("Buyer"). Capitalized terms
and references used herein and not otherwise defined herein have
the meanings ascribed to them in the Purchase Agreement.  The
undersigned hereby certifies as follows:

         1. As of the date  hereof,  I am duly  appointed  or elected and acting
____________  of Buyer,  and I am providing this  Officer's  Certificate in such
capacity.

         2. All  representations  and warranties of Buyer  contained  herein are
true  and  correct  on the  date  hereof  as  though  such  representations  and
warranties  were  made  on the  date  hereof  (other  than  representations  and
warranties  made as of an earlier  date,  which were true and correct as of such
earlier date) except for changes expressly  permitted by the Purchase  Agreement
and  except for  inaccuracies  that in the  aggregate  would not have a material
adverse effect on Buyer's  ability to consummate the  transactions  contemplated
under the Purchase Agreement.

         3. Buyer has performed  and complied in all material  respects with all
covenants  and  agreements  contained in the Purchase  Agreement  required to be
performed or complied with by it on or prior to the date hereof.

         IN  WITNESS  WHEREOF,  the  undersigned  has  executed  this  Officer's
Certificate as of the _____ day of February, 1997.


NEWSPAPER HOLDINGS, INC.



By:      ______________________________
Its:     ______________________________



                               Exhibit G - Page 1


<PAGE>


Media General Newspapers, Inc.
- ---------------
Page 1


                                    EXHIBIT H



                                 [Closing Date]




Media General Newspapers, Inc.
c/o Media General, Inc.
333 East Grace Street
Richmond, Virginia  23293

         Re:      Asset Purchase Agreement, dated as of February __,
                  1997, by and between Media General Newspapers, Inc. and
                  Newspaper Holdings, Inc.

Ladies and Gentlemen:

         We have  acted as  counsel  to  Newspaper  Holdings,  In ., a  Delaware
corporation (the "Buyer"),  in connection with the transactions  contemplated by
that certain Asset Purchase Agreement, dated as of February __, 1997 (the "Asset
Purchase Agreement"), by and between Media General Newspapers,  Inc., a Delaware
corporation  (the "Seller"),  and Buyer.  This opinion is being delivered to you
pursuant to Section 8.5 of the Asset Purchase  Agreement.  All capitalized terms
used herein but not  otherwise  defined in this opinion  shall have the meanings
ascribed thereto in the Asset Purchase Agreement.

         In rendering this opinion, we have reviewed:

         1.       the Asset Purchase Agreement,

         2.       the documents to be delivered by Buyer pursuant to
                  Article 8 of the Asset Purchase Agreement
                  (collectively, the "Related Documents" and, together
                  with the Asset Purchase Agreement, the "Transaction
                  Documents"),

         3.       the Certificate of Incorporation and By-laws of Buyer
                  (collectively, the "Buyer Organizational Documents"),
                  and

         4.       the  records of certain  proceedings  and actions of Buyer and
                  its  shareholders,  in the forms certified to us by an officer
                  of the Buyer as being true,  correct and complete and to be in
                  effect (without rescission,  modification or amendment) on the
                  date of this opinion.



                               Exhibit H - Page 1


<PAGE>

Media General Newspapers, Inc.
- ---------------
Page 2


We have not reviewed the records of any court.

         In our examination of documents and records,  we have assumed,  without
investigation, (i) the genuineness of all signatures, (ii) the legal capacity of
natural  persons,  (iii) the  authenticity  of all documents  submitted to us as
originals,  and (iv) the conformity with originals of all documents submitted to
us  as  telecopied,   certified,   photostatic  or  reproduced  copies  and  the
authenticity of all such documents.  We have also assumed, but not independently
verified, that the Asset Purchase Agreement, the Related Documents and all other
documents executed by a party other than Buyer or any of its subsidiaries,  were
duly and validly  authorized,  executed and  delivered by such party,  that such
party has the requisite power and authority to execute, deliver and perform such
agreements and other documents, and that such agreements and other documents are
legal, valid and binding  obligations of such party and are enforceable  against
such party in accordance with their respective terms.

         With respect to questions of fact, we have relied,  without independent
inquiry  or  verification  by  us,  solely  upon  (a)  the  representations  and
warranties  set forth in the Asset  Purchase  Agreement,  (b)  written  and oral
representations  of officers of Buyer and (c) certificates of public  officials,
and we do not opine in any respect as to the accuracy of any such facts. We have
conducted no independent investigation whatsoever of any factual matter.

         This opinion is limited to the laws of the states of North Carolina and
Delaware  and the  federal  law of the United  States of America  (collectively,
"Applicable Law"), except that Applicable Law includes only laws and regulations
that a lawyer  exercising  customary  professional  diligence  would  reasonably
recognize as being directly  applicable to the transactions  contemplated by the
Transaction  Documents  and excludes  those set forth in Section 19 of the Legal
Opinion Accord of the American Bar  Association  Section of Business Law (1991).
You expressly  understand that we are not admitted to the practice of law in the
State of Delaware. We express no opinion as to choice of law or conflicts of law
rules, or the laws of any states or jurisdictions other than as specified above.
We  have  not   considered   and  express  no  opinion  on  the  laws  of  other
jurisdictions; we have assumed compliance with all such laws.

         Statements in this opinion as to the legality, validity,
binding effect and enforceability of the Transaction Documents

                               Exhibit H - Page 2


<PAGE>


Media General Newspapers, Inc.
- ---------------
Page 3


are subject to limitations  imposed by bankruptcy,  insolvency,  reorganization,
moratorium or similar laws and related court decisions of general  applicability
relating to or affecting creditors' rights generally,  and to the application of
general equitable principles.

         In addition,  without limitation of any of the foregoing, we express no
opinion herein as to (i) the  enforceability of any of the provisions of Section
9.9 (Consent to Jurisdiction,  etc.) of the Asset Purchase  Agreement,  (ii) any
consents of third parties that may be required in  connection  with the transfer
and  assignment  of any of the  Assets,  or the  effects of the  failure to have
obtained any such consents that may be required or (iii) antitrust laws.

         Based upon the foregoing,  subject to the assumptions,  limitations and
exceptions contained herein, we are of the opinion that:

         1. Buyer is a corporation duly organized,  validly existing and in good
standing  under the laws of the State of Delaware.  Buyer is duly qualified as a
foreign  corporation to transact  business,  and is in good standing,  under the
laws of the  Commonwealth of Virginia.  Buyer has the requisite  corporate power
and authority to execute, deliver and perform the Asset Purchase Agreement.

         2. The execution,  delivery and performance by Buyer of the Transaction
Documents  to  which  Buyer  is a party,  and the  consummation  by Buyer of the
transactions  contemplated thereby, have been duly and validly authorized by all
necessary corporate action on the part of the Buyer.

         3. The  Transaction  Documents to which Buyer is a party have been duly
and validly  executed and delivered by Buyer and the  Transaction to which Buyer
is a  party  constitute  the  legal,  valid  and  binding  agreements  of  Buyer
enforceable against Buyer in accordance with their respective terms.

         4.  Neither  Buyer nor Seller nor any other  Person (as  defined in the
Hart-Scott-Rodino  Antitrust  Improvements  Act of 1976) is  required  to file a
Notification  and Report Form for Certain Mergers and  Acquisitions or any other
document  with the United  States  Department  of  Justice or the United  States
Federal  Trade  Commission  in  connection  with  the  execution,   delivery  or
performance of the Asset Purchase Agreement.

                               Exhibit H - Page 3


<PAGE>


Media General Newspapers, Inc.
- ---------------
Page 4

         We express no opinion as to the effect of the  violation  of any law or
regulation that may be applicable to the Buyer as a result of the involvement of
parties  other  than the  Buyer in the  transactions  contemplated  by the Asset
Purchase  Agreement  because  of the legal or  regulatory  status of such  other
parties or because of any other facts specifically pertaining to any of them.

         The information set forth herein is as of the date hereof. We assume no
obligation  to advise  you of  changes  that may  thereafter  be  brought to our
attention. Our opinions are based on statutory provisions and judicial decisions
in  effect at the date  hereof,  and we do not opine  with  respect  to any law,
regulation, rule or governmental policy that may be enacted or adopted after the
date hereof nor assume any responsibility to advise you of future changes in our
opinions.

         This  letter is solely  for your  information  in  connection  with the
consummation of the  transactions  contemplated by the Asset Purchase  Agreement
and is not to be reproduced, quoted in whole or in part or otherwise referred to
in any of your financial  statements or public  releases,  nor is it to be filed
with any  governmental  agency  or relied  upon by any  other  person or for any
purposes whatsoever without the prior written consent of a partner of this firm.

Very truly yours,




                               Exhibit H - Page 4


<PAGE>
Media General, Inc.

CONSOLIDATED STATEMENTS OF OPERATIONS

(In thousands, except per share amounts)
<TABLE>
<CAPTION>

                                                                                      Fiscal Years Ended
                                                                     ----------------------------------------------------
                                                                     December 29,        December 31,       December 25,
                                                                         1996               1995                1994
                                                                                         (53 weeks)
- -------------------------------------------------------------------------------------------------------------------------
<S> <C>
Revenues                                                          $        765,105    $       707,766     $       626,247

Operating costs:

   Production costs                                                        410,659            391,940             332,557
   Selling, distribution and administrative                                187,059            182,243             171,989
   Depreciation and amortization                                            64,951             60,590              55,450
- -------------------------------------------------------------------------------------------------------------------------
     Total operating costs                                                 662,669            634,773             559,996
- -------------------------------------------------------------------------------------------------------------------------

Operating income                                                           102,436             72,993              66,251
- -------------------------------------------------------------------------------------------------------------------------

Other income (expense):

   Gain on sale of Garden State Newspapers investment                          ---                ---              91,520

   Interest expense                                                        (21,267)           (15,522)            (16,948)
   Investment income (loss) - unconsolidated affiliates:
     Southeast Paper Manufacturing Co.                                      19,508             12,780              (1,647)
     Denver Newspapers, Inc.:
       Equity in net income                                                  2,704              1,817               2,037
       Preferred stock income                                                4,976              4,437               2,545
   Other, net                                                                1,381              5,204                (789)
- --------------------------------------------------------------------------------------------------------------------------
     Total other income                                                      7,302              8,716              76,718
- -------------------------------------------------------------------------------------------------------------------------

Income before income taxes                                                 109,738             81,709             142,969
- -------------------------------------------------------------------------------------------------------------------------

Income taxes                                                                39,240             28,477              25,960
- -------------------------------------------------------------------------------------------------------------------------

Net income                                                        $         70,498    $        53,232     $       117,009
=========================================================================================================================

Earnings per common share and equivalent                          $           2.65    $          2.01     $          4.45
=========================================================================================================================
</TABLE>

Notes to Consolidated  Financial  Statements  begin on page 30. Weighted average
common shares and equivalents were 26,576,  26,482 and 26,283 for 1996, 1995 and
1994, respectively.

                                       25
<PAGE>


Media General, Inc.

CONSOLIDATED BALANCE SHEETS

(In thousands, except shares)
<TABLE>
<CAPTION>

ASSETS
                                                                                   December 29,             December 31,
                                                                                       1996                     1995
- -------------------------------------------------------------------------------------------------------------------------
<S> <C>
Current assets:

   Cash                                                                         $           4,471           $       3,367
   Accounts receivable (less allowance for doubtful
     accounts 1996 - $5,271; 1995 - $4,530)                                                81,513                  76,532
   Inventories                                                                             16,329                  20,380
   Other                                                                                   25,905                  25,812
                                                                                -----------------       -----------------
     Total current assets                                                                 128,218                 126,091
- -------------------------------------------------------------------------------------------------------------------------

Investments in unconsolidated affiliates                                                  113,872                 102,284
- -------------------------------------------------------------------------------------------------------------------------

Other assets                                                                               38,493                  42,718
- -------------------------------------------------------------------------------------------------------------------------

Property, plant and equipment, at cost:

   Land                                                                                    22,711                  22,789
   Buildings                                                                              151,834                 153,182
   Machinery and equipment                                                                811,388                 796,451
   Construction in progress                                                                11,642                  10,121
   Accumulated depreciation                                                              (527,597)               (484,411)
                                                                                -----------------       -----------------
     Net property, plant and equipment                                                    469,978                 498,132
- -------------------------------------------------------------------------------------------------------------------------

Excess of cost of businesses acquired over equity in net assets
   (less accumulated amortization 1996 - $16,091; 1995 - $9,429)                          274,923                 247,518
- -------------------------------------------------------------------------------------------------------------------------









Total assets                                                                    $       1,025,484       $       1,016,743
=========================================================================================================================
</TABLE>

Notes to Consolidated Financial Statements begin on page 30.

                                       26
<PAGE>







<TABLE>
<CAPTION>

LIABILITIES AND STOCKHOLDERS' EQUITY

                                                                                   December 29,             December 31,
                                                                                       1996                     1995
- -------------------------------------------------------------------------------------------------------------------------
<S> <C>
Current liabilities:

   Accounts payable                                                             $          30,154       $          25,324
   Accrued expenses and other liabilities                                                  72,310                  72,764
   Income taxes payable                                                                     1,381                   5,065
   Short-term borrowings                                                                   11,000                     ---
                                                                                -----------------       -----------------
     Total current liabilities                                                            114,845                 103,153
- -------------------------------------------------------------------------------------------------------------------------

Long-term debt                                                                            265,000                 326,750
- -------------------------------------------------------------------------------------------------------------------------

Deferred income taxes                                                                     102,055                 102,884
- -------------------------------------------------------------------------------------------------------------------------

Other liabilities and deferred credits                                                    106,344                 106,845
- -------------------------------------------------------------------------------------------------------------------------

Commitments and contingencies (Notes 10 and 11)

Stockholders' equity:

   Preferred stock ($5 cumulative convertible), par value $5 per share:
     Authorized 5,000,000 shares; none outstanding

   Common stock, par value $5 per share:
     Class A, authorized 75,000,000 shares; issued
       25,950,287 and 25,905,237 shares                                                   129,751                 129,526
     Class B, authorized 600,000 shares; issued
       556,574 shares                                                                       2,783                   2,783
   Additional paid-in capital                                                              11,393                  10,068
   Unearned compensation                                                                   (1,254)                 (2,573)
   Retained earnings                                                                      294,567                 237,307
                                                                                -----------------       -----------------
     Total stockholders' equity                                                           437,240                 377,111
- -------------------------------------------------------------------------------------------------------------------------




Total liabilities and stockholders' equity                                      $       1,025,484       $       1,016,743
=========================================================================================================================
</TABLE>

Notes to Consolidated Financial Statements begin on page 30.

                                       27
<PAGE>



Media General, Inc.

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY

(In thousands, except shares and per share amounts)
<TABLE>
<CAPTION>

                                                                                
                                                         Common Stock           Additional
                                                    -----------------------       Paid-in       Unearned        Retained
                                                    Class A         Class B       Capital     Compensation      Earnings
- ---------------------------------------------------------------------------------------------------------------------------
<S> <C>
Balance at December 26, 1993                     $     128,475  $       2,786   $       5,967  $      (3,108) $      91,314
   Net income ($4.45 per share)                            ---            ---             ---            ---        117,009
   Cash dividends ($0.44 per share)                        ---            ---             ---            ---        (11,553)
   Exercise of options on 55,554
     Class A shares                                        278            ---             684            ---            ---
   Income tax benefits relating to
     restricted share dividends and
     exercised options                                     ---            ---             270            ---            ---
   Issuance of 4,629 Class A shares
     under dividend reinvestment plan                       23            ---             100            ---            ---
   Exchange of 580 Class B shares
     for Class A shares                                      3             (3)            ---            ---            ---
   Amortization and forfeitures
     of unearned compensation                              (80)           ---            (234)         1,432            ---
                                                 -------------  -------------   -------------  -------------  -------------
Balance at December 25, 1994                           128,699          2,783           6,787         (1,676)       196,770
- ---------------------------------------------------------------------------------------------------------------------------
   Net income ($2.01 per share)                            ---            ---             ---            ---         53,232
   Cash dividends ($0.48 per share)                        ---            ---             ---            ---        (12,695)
   Exercise of options on 81,436
     Class A shares                                        407            ---             699            ---            ---
   Issuance of 88,305 Class A shares
     under restricted stock plan                           442            ---           2,050         (2,492)           ---
   Income tax benefits relating to
     restricted share dividends and
     exercised options                                     ---            ---             557            ---            ---
   Issuance of 5,646 Class A shares under
     dividend reinvestment plan                             28            ---             149            ---            ---
   Amortization and forfeitures of
     unearned compensation                                 (50)           ---            (174)         1,595            ---
                                                 -------------  -------------   -------------  -------------  -------------
Balance at December 31, 1995                           129,526          2,783          10,068         (2,573)       237,307
- ---------------------------------------------------------------------------------------------------------------------------
   Net income ($2.65 per share)                            ---            ---             ---            ---         70,498
   Cash dividends ($0.50 per share)                        ---            ---             ---            ---        (13,238)
   Purchase and retirement of 44,212
     Class A shares                                       (221)           ---          (1,238)           ---            ---
   Exercise of options on 88,621
     Class A shares                                        443            ---           1,470            ---            ---
   Income tax benefits relating to
     restricted shares and exercised
     options                                               ---            ---           1,016            ---            ---
   Issuance of 5,408 Class A shares
     under dividend reinvestment plan                       27            ---             149            ---            ---
   Amortization and forfeitures of
     unearned compensation                                 (24)           ---             (72)         1,319            ---
                                                 -------------  -------------   -------------  -------------  -------------
Balance at December 29, 1996                     $     129,751  $       2,783   $      11,393  $      (1,254) $     294,567
===========================================================================================================================
</TABLE>

Notes to Consolidated Financial Statements begin on page 30.

                                       28
<PAGE>



Media General, Inc.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(In thousands)
<TABLE>
<CAPTION>

                                                                                      Fiscal Years Ended
                                                                     ----------------------------------------------------
                                                                     December 29,        December 31,       December 25,
                                                                         1996               1995                1994
                                                                                         (53 weeks)
- -------------------------------------------------------------------------------------------------------------------------
<S> <C>
Cash flows from operating activities:

   Net income                                                     $         70,498    $        53,232     $       117,009
   Adjustments to reconcile net income:
     Depreciation and amortization                                          64,951             60,590              55,450
     Deferred income taxes                                                  (1,733)             4,271               4,704
     Provision for doubtful accounts                                         5,084              4,188               2,690
     Investment income - unconsolidated affiliates                         (27,188)           (19,034)             (2,935)
     Distribution from unconsolidated newsprint
       affiliate                                                            15,600                ---                 ---
     Gain on sale of Garden State Newspapers
       investment                                                              ---                ---             (91,520)
     Change in assets and liabilities:
       Accounts receivable and inventories                                  (1,979)           (16,730)            (10,539)
       Other current assets                                                  1,780             (3,814)              8,010
       Accounts payable, accrued expenses
         and other liabilities                                              (1,745)            11,959              10,042
       Other, net                                                            1,235              8,641               9,923
                                                                  ----------------    ---------------     ---------------
Net cash provided by operating activities                                  126,503            103,303             102,834
- -------------------------------------------------------------------------------------------------------------------------

Cash flows from investing activities:

   Purchase of businesses                                                  (40,024)          (231,900)                ---
   Capital expenditures                                                    (28,510)           (29,076)            (56,919)
   Change in restricted bond proceeds held in trust                            550              2,668               3,365
   Other, net                                                                5,944              3,871               1,645
   Net proceeds from sale of Garden State
     Newspapers investment                                                     ---                ---              57,520
                                                                  ----------------    ---------------     ---------------
Net cash provided (used) by investing activities                           (62,040)          (254,437)              5,611
- -------------------------------------------------------------------------------------------------------------------------

Cash flows from financing activities:

   Increase in long-term debt                                               38,000            207,000                 ---
   Payment of long-term debt                                               (88,750)           (52,750)            (89,256)
   Cash dividends paid                                                     (13,238)           (12,695)            (11,553)
   Other, net                                                                  629              1,283               1,085
                                                                  ----------------    ---------------     ---------------
Net cash provided (used) by financing activities                           (63,359)           142,838             (99,724)
- -------------------------------------------------------------------------------------------------------------------------
Net increase (decrease) in cash and cash equivalents                         1,104             (8,296)              8,721
Cash and cash equivalents at beginning of year                               3,367             11,663               2,942
                                                                  ----------------    ---------------     ---------------
Cash and cash equivalents at end of year                          $          4,471    $         3,367     $        11,663
=========================================================================================================================
</TABLE>

Notes to Consolidated Financial Statements begin on page 30.

                                       29
<PAGE>


Media General, Inc.

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Note 1:  Principles of Consolidation

     The  accompanying  financial  statements  include  the  accounts  of  Media
General,  Inc.,  and  subsidiaries  more  than  50%  owned  (the  Company).  All
significant  intercompany  balances and transactions  have been eliminated.  See
Note 10 for a summary of the Company's accounting policies.

     The  preparation  of financial  statements  in  conformity  with  generally
accepted  accounting  principles  requires  management  to  make  estimates  and
assumptions  that affect the amounts  reported in the financial  statements  and
accompanying notes. Actual results could differ from those estimates.

     The Company's fiscal year ends on the last Sunday in December.  Results for
1996 and 1994 are for the 52 week periods ended  December 29, 1996, and December
25, 1994, respectively,  while results for 1995 are for the 53 week period ended
December 31, 1995.

Note 2:  Acquisitions

     On August 1, 1996, the Company acquired, for approximately $38 million, the
Danville  Register & Bee, a daily newspaper in Virginia.  Also, on May 15, 1996,
the Company acquired, for approximately $2 million,  Professional Communications
Systems,  a provider of equipment  and studio  design  services  for  television
stations. The results of operations of these businesses,  since their respective
dates of acquisition,  have been included in the Company's  consolidated results
of operations and are not material.

     On October 26, 1995, the Company  acquired for  approximately  $232 million
the assets of several  Virginia  newspapers  (Virginia  Newspapers) from Worrell
Enterprises,  Inc., and its affiliates.  Daily and Sunday  newspaper  properties
acquired  included  The News &  Advance  in  Lynchburg,  The Daily  Progress  in
Charlottesville,   the  Culpeper  Star-Exponent  in  Culpeper  and  the  Suffolk
News-Herald in Suffolk. In addition, the acquisition included a number of weekly
and other  publications.  Virginia  Newspapers'  results of operations have been
included in the Company's  consolidated  results of operations since the date of
acquisition.  The acquisition was accounted for as a purchase and,  accordingly,
the purchase  price was allocated to assets  acquired  based on their  estimated
fair values.  The amount  allocated to cost in excess of net assets acquired was
$205 million,  to other  intangibles  (principally  subscription  lists) was $14
million,  and to other assets, net (principally  property,  plant and equipment)
was $13 million. Cost in excess of net assets acquired and other intangibles are
being  amortized on a  straight-line  basis over lives ranging from 10-35 years.
The unaudited consolidated results of operations on a pro forma basis, as though
the Virginia  Newspapers  had been  acquired as of the  beginning of fiscal year
1995,  would not have been  materially  different  from the reported  results of
operations.

Note 3:  Investments in Unconsolidated Affiliates

     The  Company  has a  one-third  partnership  interest  in  Southeast  Paper
Manufacturing  Company (SEPCO),  a domestic  newsprint  manufacturer  which pays
licensing fees to the Company. The Company acquired on September 28, 1994, a 40%
interest in Denver  Newspapers,  Inc.  (DNI),  the parent  company of The Denver
Post, a Denver, Colorado, daily newspaper company, by exercising a warrant, held
since 1987, for $40,000.

     On May 20, 1994, the Company sold its 40% common equity  interest in Garden
State  Newspapers,  Inc. (GSN), a domestic daily and weekly  newspaper  company,
along with its GSN Series A and Series C  Preferred  Stock,  for $63  million in
cash. Additionally,  in exchange for the GSN Series B Preferred Stock previously
owned by the  Company,  the Company  received  1,200  shares of $25,000  par, 9%
Cumulative  Preferred  Stock of DNI  (previously  owned by GSN),  which included
accumulated and unpaid dividends of approximately  $17.4 million.  The preferred
stock  was  valued  at $34  million,  net of an  unamortized  discount  of $27.3
million, based on an imputed discount rate of approximately 12% and a redemption
date of June 30,  1999.  The  sale of GSN  resulted  in a gain of $91.5  million
($83.3 million after-tax; $3.17 per share).


<PAGE>




     Summarized financial information for these investments accounted for by the
equity method follows:
<TABLE>

Southeast Paper Manufacturing Company:
<CAPTION>

(In thousands)                                                                          1996              1995
- -------------------------------------------------------------------------------------------------------------------
<S> <C>
Current assets                                                                      $      74,269    $       87,498
Noncurrent assets                                                                         309,550           325,135
Current liabilities                                                                        60,706            63,564
Noncurrent liabilities                                                                    139,256           176,938
- -------------------------------------------------------------------------------------------------------------------

                                       30


(In thousands)                                                         1996             1995              1994
- -------------------------------------------------------------------------------------------------------------------
Net sales                                                         $      277,543    $     290,980    $      195,599
Gross profit                                                              93,150           75,274            29,497
Net income (loss)                                                         58,525           38,341            (5,331)
Company's equity in net income (loss)                                     19,508           12,780            (1,647)
- -------------------------------------------------------------------------------------------------------------------
</TABLE>




<TABLE>

Denver Newspapers, Inc.:
<CAPTION>

(In thousands)                                                                          1996              1995
- -------------------------------------------------------------------------------------------------------------------
<S> <C>
Current assets                                                                      $      38,855    $       38,631
Noncurrent assets                                                                          99,770            86,370
Current liabilities                                                                        40,961            35,209
Noncurrent liabilities                                                                     26,867            28,459
Mandatorily redeemable preferred stock                                                     54,300            51,600
- -------------------------------------------------------------------------------------------------------------------

(In thousands)                                                         1996             1995              1994
- -------------------------------------------------------------------------------------------------------------------

Net sales                                                         $      190,140    $     168,836    $      140,625
Gross profit                                                              74,987           67,800            70,377
Income before cumulative effect of a change
     in accounting principle                                               9,461            7,242            12,560
Net income applicable to common stock                                      6,761            4,542             7,117
Company's equity in net income                                             2,704            1,817             2,037
- -------------------------------------------------------------------------------------------------------------------
</TABLE>

     The above summarized information for DNI includes its operating results for
the 12 month periods ended  November 30, 1996, and November 30, 1995, and the 11
month period ended November 30, 1994. Effective with the fourth quarter of 1994,
the  Company  began  recognizing,  on a one month  lag,  40% of DNI's net income
applicable  to  common  stockholders.   The  carrying  value  of  the  Company's
investment in the DNI mandatorily  redeemable preferred stock, which is included
in investments in  unconsolidated  affiliates,  was $46 million and $41 million,
net of unamortized discounts of $15.3 million and $20.3 million, at December 29,
1996,  and  December  31, 1995,  respectively.  The fair value of the  preferred
stock,  which the  Company  intends to hold  until  maturity,  approximates  its
carrying value.

Other:

     Retained  earnings of the  Company at December  29,  1996,  includes  $20.2
million related to undistributed earnings of unconsolidated affiliates.


<PAGE>


Note 4:  Long-Term Debt

     Long-term debt at December 29, 1996, and December 31, 1995, was as follows:
<TABLE>
<CAPTION>

(In thousands)                                                                            1996            1995
- ------------------------------------------------------------------------------------------------------------------
<S> <C>
Revolving credit facility                                                           $     180,000    $     190,000
8.62% senior notes due annually from 1998 to 2002                                          65,000           65,000
7.125% revenue bonds due 2022                                                              20,000           20,000
Bank lines                                                                                    ---            8,000
9.27% notes due annually through 1996                                                         ---           43,750
                                                                                    -------------    -------------
Long-term debt                                                                      $     265,000    $     326,750
==================================================================================================================
</TABLE>


                                       31

     In December 1996, the Company  entered into a seven-year  revolving  credit
facility committing a syndicate of banks to lend the Company up to $1.2 billion.
This new facility has mandatory commitment  reductions of 25% at the end of 2001
and 2002.  Interest  rates  under the  facility  are  typically  based on London
Interbank  Offered Rate (LIBOR) plus a margin  ranging from .225% to .75% (.225%
at December 29, 1996),  based on the Company's debt to cash flow ratio (leverage
ratio), as defined.  Under this facility,  the Company pays commitment fees (.1%
at December 29,  1996) on the unused  portion of the facility at a rate based on
its leverage ratio.  The new facility  replaces a $320 million  revolving credit
facility with interest rates based on LIBOR.

     The Company has an  agreement,  which  expires in  February  1998,  with an
insurance  company which permits the Company to borrow up to an additional  $150
million under senior notes on an uncommitted basis. The notes can have a maximum
maturity of 15 years with interest rates determined by market  conditions at the
time of  issuance.  No  borrowings  were  outstanding  under this  agreement  at
December 29, 1996.

     In 1992, the Company issued $20 million of New Jersey Economic  Development
Authority tax-exempt revenue bonds. The bonds are secured by a letter of credit,
under which the Company  pays an annual fee equal to .125% plus a margin  (.225%
at  December  29,  1996)  based on the  Company's  leverage  ratio  per annum on
outstanding  bond  principal and interest  payable.  The bonds  contain  certain
optional  and  mandatory  redemption  provisions,  and the  bond  proceeds  were
restricted for capital  expenditures related to the Company's Garden State Paper
newsprint operations in New Jersey.

     The Company's debt covenants  contain a minimum net worth requirement ($385
million at  December  29,  1996),  and require  the  maintenance  of an interest
coverage ratio, as defined.  Also, the facility requires the Company's  leverage
ratio not to exceed 5.25 initially,  with decreases each year until 2000 when it
must not exceed 3.5 thereafter.  Long-term debt maturities during the five years
subsequent to December 29, 1996, aggregating  $52,000,000,  are as follows: 1997
- -- none; 1998 -- $13,000,000; 1999 -- $13,000,000 ; 2000 -- $13,000,000; 2001 --
$13,000,000.

     At  December  31,  1995,  the  Company had  borrowings  of $8 million  from
available  uncommitted bank demand lines and amounts outstanding under the 9.27%
notes due in 1996,  which were  classified as long-term debt in accordance  with
the Company's  intention and ability to refinance the obligations on a long-term
basis.

     In  October  1995,  the  Company  entered  into  three  interest  rate swap
agreements  totaling  $200 million with  maturities of three to five years which
effectively  convert the Company's  variable rate debt to fixed rate debt with a
weighted  average interest rate of 6.1% at December 29, 1996. The Company enters
into interest rate swap  agreements to manage  interest cost and risk associated
with  increasing  variable  interest  rates.  Amounts  which  are due to or from
interest rate swap counterparties are recorded in interest expense in the period
in which they accrue. The Company's exposure to credit loss on its interest rate
swap agreements in the event of nonperformance by the counterparties is believed
to be remote due to the Company's  requirement that counterparties have a strong
credit rating.


<PAGE>


     Estimated  fair  values  of  the  Company's  financial  instruments  are as
follows:
<TABLE>
<CAPTION>

(In thousands)                                                   1996                           1995
- ----------------------------------------------------------------------------------------------------------------
                                                        Carrying         Fair         Carrying           Fair
                                                         Amounts         Value         Amounts           Value
- ----------------------------------------------------------------------------------------------------------------
<S> <C>
Assets:

    Investment in DNI Preferred Stock (Note 3)        $   45,958       $   45,958     $   40,982       $  40,982
    Interest rate swap agreements                            ---            1,005            ---             ---
Liabilities:
    Long-term debt:
         Revolving credit facility                       180,000          180,000        190,000         190,000
         8.62% senior notes                               65,000           68,512         65,000          71,401
         7.125% revenue bonds                             20,000           22,502         20,000          22,677
         Bank lines                                          ---              ---          8,000           8,000
         9.27% notes                                         ---              ---         43,750          45,269
    Interest rate swap agreements                            ---              ---            ---           3,315
    Short-term bank lines                                 11,000           11,000            ---             ---
- ----------------------------------------------------------------------------------------------------------------
</TABLE>


                                       32

         The fair value of the  Company's  investment  in DNI  Preferred  Stock,
which is not publicly traded, was estimated by discounting  expected future cash
flows using a current  market rate  applicable to the yield,  credit quality and
maturity of the investment. The fair values of the interest rate swaps are based
on the  estimated  amounts the Company  would  receive or pay to  terminate  the
swaps.  Fair  values  of  the  Company's  long-term  debt  are  estimated  using
discounted cash flow analyses based on the Company's incremental borrowing rates
for similar types of borrowings.  The borrowings  under the Company's  revolving
credit facility and bank demand lines approximate their fair value.

Note 5:  Business Segments

         The Company is a diversified communications company with four principal
business  segments located primarily in the Southeast United States. At December
29, 1996, the Publishing segment, the Company's largest segment based on assets,
included ten daily (four of which were  purchased in 1995 and one in 1996) and a
number of weekly  newspapers and other  publications;  similarly,  the Broadcast
Television segment consisted of three television stations.  The Cable Television
segment includes two cable television  operations and a cable  advertising unit.
The Newsprint  segment  includes the Company's  recycled  newsprint  operations.
Intersegment sales (principally newsprint) comprise less than 1% of consolidated
totals and are not shown separately.  Corporate assets are principally property,
plant and equipment and investments in unconsolidated affiliates.

         Other income,  net, for 1995 includes a $3.6 million gain from the sale
of the Company's interest in a Mexican newsprint operation.

         Operations  for 1994  include  recognition  of a gain of $91.5  million
($83.3 million after-tax;  $3.17 per share) related to the sale of the Company's
investment in Garden State  Newspapers,  Inc. (GSN), for $63 million in cash and
Denver Newspapers, Inc., Preferred Stock valued at $34 million. See Note 3 for a
further discussion of the GSN sale.

         Other income, net, for 1992 includes $2.9 million of insurance proceeds
related to a 1991 fire at the  Company's  Garden State Paper  newsprint  mill in
Garfield,  New  Jersey,  and $2.1  million  resulting  from the  termination  of
obligations previously established upon the disposition of certain operations.

         In 1996, the Company's newspaper and auxiliary  operations,  which were
previously  reported  as  separate  segments,  have  been  combined  and are now
reported as the Publishing segment. Certain prior year financial information has
been reclassified to conform with the current year's presentation.


<PAGE>


Information as to revenues, profitability and assets is as follows:
<TABLE>
<CAPTION>

(In thousands)                                     1996            1995           1994           1993            1992
- ------------------------------------------------------------------------------------------------------------------------
<S> <C>
Revenues

     Publishing                                $    407,791   $    364,204   $    338,088    $    320,976   $    311,173
     Broadcast Television                            83,445         69,274         62,443          54,121         52,579
     Cable Television                               146,159        134,183        123,305         125,356        117,367
     Newsprint                                      127,710        140,105        102,411         100,371         96,540
- ------------------------------------------------------------------------------------------------------------------------
         Total                                 $    765,105   $    707,766   $    626,247    $    600,824   $    577,659
========================================================================================================================

Operating profit

     Publishing                                $     49,454   $     25,303   $     31,443    $     19,400   $     15,424
     Broadcast Television                            25,872         25,195         20,647          14,281         11,259
     Cable Television                                24,646         10,654         13,691          20,897         14,653
     Newsprint                                        2,464         11,841            470           5,725          1,277
- ------------------------------------------------------------------------------------------------------------------------
                                                    102,436         72,993         66,251          60,303         42,613

Gain on sale of Garden State
     Newspapers investment                              ---            ---         91,520             ---            ---

Interest expense                                    (21,267)       (15,522)       (16,948)        (21,274)       (17,559)
Equity in net income (loss) of
     unconsolidated affiliates                       22,212         14,597            390            (990)        (4,926)
Preferred stock income                                4,976          4,437          2,545             ---            ---
Other, net                                            1,381          5,204           (789)            835          6,131
- ------------------------------------------------------------------------------------------------------------------------
         Income before income taxes            $    109,738   $     81,709   $    142,969    $     38,874   $     26,259
========================================================================================================================


                                       33

Identifiable assets

     Publishing                                $    602,276   $    589,026   $    367,042    $    354,905   $    368,561
     Broadcast Television                            51,090         52,483         40,697          42,208         47,347
     Cable Television                               149,265        165,933        181,221         186,744        196,035
     Newsprint                                       82,530         86,173         84,042          84,295         85,895
     Corporate                                      140,323        123,128        114,163          77,090         89,587
- ------------------------------------------------------------------------------------------------------------------------
         Total                                 $  1,025,484   $  1,016,743   $    787,165    $    745,242   $    787,425
========================================================================================================================

Capital expenditures

     Publishing                                $      4,877   $      5,653   $     34,710    $     12,485   $     63,690
     Broadcast Television                             2,269          1,805          1,852           2,227          1,291
     Cable Television                                11,733         17,895         16,371          13,110         12,023
     Newsprint                                        6,504          3,392          3,797           4,413         14,899
     Corporate                                        3,127            331            189             602            416
- ------------------------------------------------------------------------------------------------------------------------
         Total                                 $     28,510   $     29,076   $     56,919    $     32,837   $     92,319
========================================================================================================================

Depreciation and amortization

     Publishing                                $     29,300   $     24,328   $     22,869    $     23,245   $     20,916
     Broadcast Television                             2,760          2,794          3,066           3,397          3,656
     Cable Television                                26,530         26,914         22,812          23,126         23,586
     Newsprint                                        6,361          6,554          6,703           7,079          6,392
- ------------------------------------------------------------------------------------------------------------------------
         Total                                 $     64,951   $     60,590   $     55,450    $     56,847   $     54,550
========================================================================================================================
</TABLE>



<PAGE>


Note 6:  Taxes on Income

     The Company  accounts  for income  taxes in  accordance  with  Statement of
Financial  Accounting  Standards  No. 109,  "Accounting  for Income Taxes" (SFAS
109), which requires  recognition of deferred tax liabilities and assets for the
expected  future  tax  consequences  of events  that have been  included  in the
financial statements or tax returns. Under this "liability" method, deferred tax
liabilities and assets are determined based on the temporary differences between
the  financial  statement  and tax bases of assets and  liabilities  by applying
enacted  statutory tax rates applicable to future years in which the differences
are expected to reverse.

     The Company's federal income tax returns through fiscal year 1993 have been
examined and closed by the  Internal  Revenue  Service.  The Company has various
state tax returns under examination, the results of which are not expected to be
material to the  Company's  results of  operations,  financial  position or cash
flows.

     Significant components of income taxes are as follows:
<TABLE>
<CAPTION>

(In thousands)                                                          1996              1995            1994
- -------------------------------------------------------------------------------------------------------------------
<S> <C>
Current:

     Federal                                                      $       35,143    $      20,300    $       18,996
     State                                                                 5,830            3,906             2,260
                                                                  --------------    -------------    --------------
                                                                          40,973           24,206            21,256
                                                                  --------------    -------------    --------------
Deferred:

     Federal                                                              (1,885)           4,073             3,645
     State                                                                   152              198             1,059
                                                                  --------------    -------------    --------------
                                                                          (1,733)           4,271             4,704
                                                                  --------------    -------------    --------------
                                                                  $       39,240    $      28,477    $       25,960
===================================================================================================================
</TABLE>

                                       34

     Temporary  differences  which give rise to  significant  components  of the
Company's deferred tax liabilities and assets at December 29, 1996, and December
31, 1995, are as follows:
<TABLE>
<CAPTION>

(In thousands)                                                                          1996              1995
- -------------------------------------------------------------------------------------------------------------------
<S> <C>
Deferred tax liabilities:
     Tax over book depreciation                                                     $     123,649    $      126,231
     Other                                                                                 17,504            13,895
                                                                                    -------------    --------------
Total deferred tax liabilities                                                            141,153           140,126
                                                                                    -------------    --------------
Deferred tax assets:
     Employee benefits                                                                    (35,209)          (34,019)
     Other                                                                                (14,096)          (13,579)
                                                                                    --------------   --------------
Total deferred tax assets                                                                 (49,305)          (47,598)
                                                                                    --------------   --------------

Deferred tax liabilities, net                                                              91,848            92,528
Deferred tax assets included in other current assets                                       10,207            10,356
                                                                                    -------------    --------------
Deferred tax liabilities                                                            $     102,055    $      102,884
===================================================================================================================
</TABLE>

     Reconciliation  of income taxes computed at the federal  statutory tax rate
to actual income tax expense is as follows:
<TABLE>
<CAPTION>

(In thousands)                                                          1996              1995             1994
- -------------------------------------------------------------------------------------------------------------------
<S> <C>
Income taxes computed at federal statutory tax rate               $       38,408    $      28,598    $       50,039
Increase (reduction) in income taxes resulting from:

     State income taxes, net of federal income tax benefit                 3,888            2,664             2,261
     Investment income -- unconsolidated affiliates                       (2,150)          (1,751)           (1,283)
     Life insurance plans                                                 (1,772)          (1,674)           (1,525)
     Gain on sale of investment in Garden State Newspapers                   ---              ---           (24,422)
     Other                                                                   866              640               890
                                                                  --------------    -------------    --------------
                                                                  $       39,240    $      28,477    $       25,960
===================================================================================================================
</TABLE>

     Net of refunds,  in 1996,  1995 and 1994,  the Company paid income taxes of
$42.9 million, $18.4 million and $9.2 million, respectively.  Taxes paid in 1994
are net of $10.8 million of refunds resulting from settlements with the Internal
Revenue Service concerning examinations of fiscal years prior to 1992.

Note 7:  Common Stock and Stock Options

     Holders of the Class A common  stock are entitled to elect 30% of the Board
of Directors and, with the holders of Class B common stock, also are entitled to
vote on the  reservation  of shares for stock  awards  and on certain  specified
types of major corporate  reorganizations or acquisitions.  Class B common stock
can be  converted  into Class A common stock on a  share-for-share  basis at the
option of the holder.  Both classes of common stock  receive the same  dividends
per share.

     In May 1995, shareholders approved the 1995 Long-Term Incentive Plan (LTIP)
which reserved and made available  1,300,000  shares of Class A common stock for
stock-based  awards  to key  employees,  of which  1,000,000  are  reserved  for
nonqualified  stock options and 300,000 are reserved for restricted  stock.  The
plan is  administered by the  Compensation  Committee of the Board of Directors.
Grant prices of stock  options are  determined by the Committee and shall not be
less than the fair market  value on the date of grant.  Options are  exercisable
during the  continued  employment  of the optionee but not for a period  greater
than ten years and not for a period  greater than one year after  termination of
employment,  and they become exercisable at the rate of one-third each year from
the  date of  grant.  Restricted  stock  is  awarded  in the name of each of the
participants;  these shares have all the rights of other Class A shares, subject
to certain  restriction  and forfeiture  provisions.  Restrictions on the shares
expire no more than ten years  after the date of award,  or  earlier  if certain
performance  targets are met. The plan will  continue  until  terminated  by the
Company.

     Options to  purchase  Class A common  stock were  granted to key  employees
under the 1976 and 1987 nonqualified  stock option plans prior to the 1995 LTIP.
The Company  will not make any future  awards  under these plans and past awards
are not affected. Options outstanding under the plans are exercisable during the
continued  employment  of the  optionee,  but not for a period  greater than ten
years  after  the date of  grant  for  options  granted  subsequent  to the 1991
amendment  to the 1987 plan and for a period of not  greater  than  three  years
after termination of employment.


                                       35


     Restricted  shares of the  Company's  Class A common  stock were granted to
certain key employees under the 1991 restricted stock plan. The Company will not
make any future awards under the plan and past awards are not affected. In 1995,
1993 and 1991, 86,400,  107,600 and 158,400 shares,  respectively,  were granted
under the  terms of the plan.  Shares  were  awarded  in the name of each of the
participants;  these shares have all the rights of other Class A shares, subject
to certain  restrictions and forfeiture  provisions.  Restrictions on the shares
expire no more than ten years after the date of the award, or earlier if certain
performance targets are met.

     Unearned  compensation  was  recorded at the date of the  restricted  stock
awards  based on the market  value of shares.  Unearned  compensation,  which is
shown as a separate  component of  stockholder's  equity,  is being amortized to
expense  over a vesting  period  not  exceeding  ten years,  based upon  meeting
certain performance  targets.  The amount amortized to expense in 1996, 1995 and
1994 was $1,198,000, $1,361,000 and $1,118,000, respectively.

     In 1996, the Company adopted the disclosure-only provisions of Statement of
Financial Accounting  Standards No. 123 (SFAS 123),  "Accounting for Stock-Based
Compensation". As permitted by the provisions of SFAS 123, the Company continues
to follow  Accounting  Principles  Board Opinion No. 25,  "Accounting  for Stock
Issued  to  Employees",  and  related  interpretations  in  accounting  for  its
stock-based awards.  Accordingly,  since stock options are issued at fair market
value on the date of grant,  the Company does not  recognize  compensation  cost
related to its stock option plans.

     The  following  information  is  provided  solely  in  connection  with the
disclosure  requirements  of SFAS 123. If the  Company had elected to  recognize
compensation  cost  related  to its stock  options  granted  in 1996 and 1995 in
accordance  with the  provisions  of SFAS 123,  earnings  per share  would  have
declined $0.02 and $0.01 in 1996 and 1995, and pro forma net income and earnings
per share  would have been  $69,896,000  and  $52,936,000;  and $2.63 and $2.00,
respectively.  These pro forma amounts are not  indicative of future  effects of
applying the provisions of SFAS 123 since a three year vesting period is used to
measure pro forma compensation expense and 1996 and 1995 amounts reflect expense
for two years and one year of  vesting,  respectively.  The fair value for these
options was estimated at the date of grant using a Black-Scholes  option pricing
model  with the  following  weighted-average  assumptions  for  1996  and  1995,
respectively:  risk-free  interest rates of 5.57% and 7.78%;  dividend yields of
1.75% and 2.03%;  volatility factors of .282 and .324; and an expected life of 8
years.

     A summary of the Company's stock option activity,  and related  information
for the years ended  December 29, 1996,  December 31, 1995 and December 25, 1994
follows:
<TABLE>
<CAPTION>

                                                                      1996                      1995               1994
                                                    -----------------------------------   --------------      --------------
                                                                        Weighted-Average
Options                                                 Shares           Exercise Price        Shares             Shares
- ----------------------------------------------------------------------------------------------------------------------------
<S> <C>
Outstanding-beginning of year                          1,038,511             $  24.68          1,022,649            948,583
Granted                                                  130,400                31.81            130,400            149,400
Exercised                                                (88,621)               21.59            (81,436)           (55,554)
Forfeited                                                (13,568)               41.62            (33,102)           (19,780)
                                                   -------------                          --------------      -------------
Outstanding-end of year                                1,066,722                25.59          1,038,511          1,022,649
                                                   -------------                          --------------      -------------

Price Range at end of year                             $2 to $46                               $2 to $46          $2 to $46
Price Range for exercised shares                       $2 to $32                               $2 to $32          $2 to $20
Available for grant at end of year                       869,600                                 310,187            434,985
Exercisable at end of year                               814,622                                 776,711            711,411
Weighted-average fair value of options
   granted during the year                            $    11.44


                                       36


     The following table summarizes  information about stock options outstanding
at December 29, 1996:
<CAPTION>

                                OPTIONS OUTSTANDING                                         OPTIONS EXERCISABLE
- -------------------------------------------------------------------------------      -------------------------------
      Range of          Number          Weighted-Average                               Number
      Exercise        Outstanding           Remaining          Weighted-Average      Exercisable    Weighted-Average
       Prices         at 12/29/96       Contractual Life        Exercise Price       at 12/29/96     Exercise Price
- --------------------------------------------------------------------------------------------------------------------
    $       2.50           24,100               *                    $  2.50              24,100         $  2.50
           15.75           63,830              **                      15.75              63,830           15.75
     18.81-20.19          414,167           5 years                    19.50             414,167           19.50
     27.63-31.81          382,825           8 years                    29.21             130,725           27.78
       32.5-46.5          181,800              **                      38.35             181,800           38.35
                    -------------                                                    -----------
       2.50-46.5        1,066,722                                      25.59             814,622           24.24
                    =============                                                    ===========

(*)    exercisable during lifetime of optionee
(**)   exercisable during the continued employment of the optionee and for a three-year period thereafter
</TABLE>
Note 8:  Retirement Plans

     The Company has a  non-contributory  defined benefit  retirement plan which
covers  substantially  all employees.  Benefits are based on salary and years of
service.   The  Company's   funding   policy  is  to  contribute   annually  the
tax-deductible  amounts  required by statute.  Plan  assets  include  marketable
securities,  U.S. government obligations and cash equivalents.  The Company also
has a  non-contributory  unfunded executive  supplemental  retirement plan which
supplements  the  coverage  available  to certain  executives  under the defined
benefit retirement plan.

     Certain  employees of the Company's  newsprint  operations  participate  in
multi-employer defined benefit and contribution pension plans. The plans provide
benefits to substantially all union employees.


<PAGE>


     Net pension cost for 1996, 1995 and 1994 is summarized below.
<TABLE>
<CAPTION>

(In thousands)                                                         1996                1995           1994
- -------------------------------------------------------------------------------------------------------------------
<S> <C>
Benefits earned during the year                                   $        4,568    $       4,067    $        4,632
Interest cost on projected benefit obligation                             11,362           10,973            10,462
Actual return on plan assets                                             (24,566)         (38,363)           (1,179)
Net amortization and deferral                                              8,074           22,490           (13,647)
                                                                  --------------    -------------    --------------
Defined benefit plan expense (credit)                                       (562)            (833)              268
Supplemental retirement plan expense                                       2,705            2,371             2,040
Multi-employer plans expense                                                 627              576               593
                                                                  --------------    -------------    --------------
     Total expense                                                $        2,770    $       2,114    $        2,901
===================================================================================================================
</TABLE>

     The  non-contributory  defined  benefit  retirement  plan's  status  was as
follows:
<TABLE>
<CAPTION>

                                                                                   December 29,      December 31,
(In thousands)                                                                          1996              1995
- -------------------------------------------------------------------------------------------------------------------
<S> <C>
Actuarial present value of benefit obligation:
     Vested                                                                         $     123,813    $      123,250
     Non-vested                                                                             3,887             4,431
                                                                                    -------------    --------------
         Total accumulated benefit obligation                                       $     127,700    $      127,681
- -------------------------------------------------------------------------------------------------------------------

Plan assets at fair value                                                           $     187,611    $      172,710
Projected benefit obligation                                                              155,196           153,711
                                                                                    -------------    --------------
Plan assets in excess of projected benefit obligation                                      32,415            18,999
Unrecognized net gain                                                                     (43,372)          (30,157)
Unrecognized prior service costs                                                            5,053             5,704
Unrecognized net asset from transition                                                     (4,049)           (5,061)
                                                                                    --------------   --------------
Net pension liability                                                               $      (9,953)   $      (10,515)
===================================================================================================================



                                       37

Assumptions  used in  determining  the  funded  status  of the  non-contributory
defined benefit retirement plan are as follows:
<CAPTION>

                                                                     1996               1995              1994
                                                                     ----               ----              ----
Discount rate                                                        7.75%               7.50%             8.00%
Average rate of increase in compensation levels                      4.75%               4.50%             5.00%
Expected long-term rate of return on plan assets                    10.00%              10.00%            10.00%
</TABLE>

     At December 29, 1996,  and December 31, 1995,  the accrued  pension cost of
the  supplemental  retirement  plan  totaled  $14.4  million and $12.8  million,
respectively, and was included as a liability in the accompanying balance sheet.

     The  Company  also  sponsors  a  thrift  plan  covering  substantially  all
employees.  Company  contributions  represent  a partial  matching  of  employee
contributions  up to a maximum of 3.3% of the employee's  salary.  Contributions
charged to expense under the plan were $4.2 million, $4 million and $3.7 million
in 1996, 1995 and 1994, respectively.

Note 9:  Postretirement Benefits

     The Company provides certain health and life insurance benefits for retired
employees.  Substantially  all full-time  employees hired before 1992 may become
eligible for all or a portion of those benefits if they retire after age 55 with
at least ten years of service.  Employees  hired after 1991 are not eligible for
Company  paid  health  care and  life  insurance  benefits  at  retirement.  The
postretirement  health care plan for participants hired before 1992 and retiring
after December 31, 1991, is contributory and contains cost-sharing features. The
annual health care benefit paid by the Company is fixed and  determined by years
of service and  retirement  age and is limited to $4,500 per  employee.  Company
paid life insurance  benefits are based on age and compensation,  with a maximum
insurance coverage limitation of $50,000 for post-1991  retirees.  The Company's
policy is to fund postretirement benefits as claims and premiums are paid.

     The following table sets forth components of the accumulated postretirement
benefit  obligation  included in the accompanying  balance sheet at December 29,
1996, and December 31, 1995:
<TABLE>
<CAPTION>

(In thousands)                                               Medical Plans              Life Insurance Plans
- ----------------------------------------------------------------------------------------------------------------
                                                          1996           1995           1996             1995
                                                          ----           ----           ----             ----
<S> <C>
Retirees                                              $   12,354       $   11,978     $    5,582       $   5,561
Fully eligible plan participants                             907              163            422             163
Other active plan participants                             8,710            6,213          2,465           2,006
                                                      ----------       ----------     ----------       ---------
Accumulated postretirement benefit obligation             21,971           18,354          8,469           7,730
Unrecognized accumulated net gain (loss)                  (4,368)          (1,407)           647             677
                                                      ----------       ----------     ----------       ---------
Accrued postretirement benefit cost                   $   17,603       $   16,947     $    9,116       $   8,407
================================================================================================================

     Net periodic  postretirement  benefit cost for 1996, 1995 and 1994 includes
the following components:
<CAPTION>

(In thousands)                                    Medical Plans                               Life Insurance Plans
- ---------------------------------------------------------------------------------------------------------------------------
                                       1996           1995            1994           1996             1995          1994
                                       ----           ----            ----           ----             ----          ----
Service cost                        $       410    $       324    $       388     $       116    $       114    $       133
Interest cost                             1,620          1,383          1,410             624            570            573
Amortization of net loss                     99            ---            ---              38            ---            ---
                                    -----------    -----------    -----------     -----------    -----------    -----------
Net periodic postretirement
   benefit cost                     $     2,129    $     1,707    $     1,798     $       778    $       684    $       706
===========================================================================================================================
</TABLE>

     The annual  assumed  rate of increase in the health care cost trend rate is
9.75% for 1997 (10.25% for 1996), and is assumed to decrease  gradually to 6.25%
in 2004  and  thereafter  for  pre-age  65  benefits,  and to  5.25% in 2006 and
thereafter for age 65 and later benefits.  Increasing the health care cost trend
rate  assumption  by one  percentage  point  in each  year  would  increase  the
accumulated postretirement benefit obligation at December 29, 1996, and December
31, 1995,  by  approximately  $1 million,  and the  aggregate of the service and
interest cost  components of net periodic  postretirement  benefit cost for 1996
and 1995 by approximately $.1 million.

     The discount rate used to determine the accumulated  postretirement benefit
obligation was 7.75% and 7.5% for 1996 and 1995, respectively.  The average rate
of increase in compensation levels used to determine life insurance benefits was
4.75% and 4.5% for 1996 and 1995, respectively.


                                       38


Note 10: Other

Revenue recognition

     Advertising  revenue is recognized when ads are published or aired, or when
related advertising services are rendered. Subscription revenue is recognized on
a  pro-rata  basis  over  the term of the  subscription.  Newsprint  revenue  is
recognized upon shipment of newsprint.

Depreciation and amortization

     Plant and equipment are  depreciated,  primarily on a straight-line  basis,
over their estimated useful lives which are generally 40 years for buildings and
range from 3 to 20 years for machinery and  equipment.  Depreciation  deductions
are computed by accelerated methods for income tax purposes.

     Cost in excess of net  assets  acquired  through  1970  (approximately  $33
million) is not amortized unless there is evidence of diminution in value;  such
excess cost incurred after 1970 is being amortized by the  straight-line  method
over  periods not  exceeding 40 years.  Management  periodically  evaluates  the
recoverability of cost in excess of net assets acquired by reviewing the current
and projected profitability of each of the Company's operations. Amortization of
the excess of cost of  businesses  acquired  over equity in net assets and other
intangibles  was  $7,933,000,  $3,071,000 and $1,764,000 in 1996, 1995 and 1994,
respectively.


<PAGE>


Interest

     In 1996, 1995 and 1994, the Company's  interest  expense was $21.3 million,
$15.5 million and $16.9 million, respectively,  which is net of $.3 million, $.4
million and $.8 million of interest costs capitalized for those years.  Interest
payments, net of amounts capitalized, made during 1996, 1995 and 1994 were $23.3
million, $14.4 million and $19.5 million, respectively.

Inventories

     Inventories,  principally raw materials, are valued at the lower of cost or
market.  The  cost  of raw  material  used in the  production  of  newsprint  is
determined on the basis of average cost.  The cost of newsprint  inventories  is
determined on the first-in, first-out method.

Other current assets

         Other  current  assets   include   program  rights  of  $5,809,000  and
$8,246,000 at December 29, 1996 and December 31, 1995, respectively.

Accrued expenses and other liabilities

     Accrued expenses and other liabilities consist of the following:
<TABLE>
<CAPTION>

(In thousands)                                                                          1996              1995
- -------------------------------------------------------------------------------------------------------------------
<S> <C>
Payroll                                                                             $      17,828    $       16,477
Program rights                                                                              5,724             8,067
Advances from unconsolidated newsprint affiliate                                            6,667             6,667
Unearned revenue                                                                            7,204             6,636
Other                                                                                      34,887            34,917
                                                                                    -------------    --------------
     Total                                                                          $      72,310    $       72,764
===================================================================================================================
</TABLE>

Lease obligations

     The Company and its  subsidiaries  rent certain  facilities  and  equipment
under  operating  leases.  These leases extend for varying periods of time up to
ten years and in most cases  contain  renewal  options.  Total  rental  expenses
amounted to $8.3  million in 1996,  $7 million in 1995 and $7.2 million in 1994.
Minimum rental  commitments under operating leases with  noncancelable  terms in
excess of one year are as follows: 1997 -- $7,369,000;  1998 -- $5,685,000; 1999
- -- $4,575,000;  2000 --  $2,834,000;  2001 --  $2,147,000;  subsequent  years --
$6,953,000.

Concentrations of credit risk

     Media General is a diversified  communications company which sells products
and services to a wide variety of customers  located  principally in the eastern
United  States.  The  Company's  trade  receivables  result  primarily  from its
publishing, broadcast television, cable television and newsprint operations. The
Company routinely assesses the financial strength of significant customers,  and
this assessment,  combined with the large number and geographic diversity of its
customer  base,   limits  its  concentration  of  risk  with  respect  to  trade
receivables.

Commitments and contingencies

     Over the next four years the Company is committed to purchase approximately
$22 million of program  rights which  currently are not available for broadcast,
including  programs  not yet  produced.  If such  programs  are not produced the
Company's commitment would expire without obligation.

     The Company entered into a stock  redemption  agreement in 1985,  which was
amended in 1988, and 1994, with Mr. D. Tennant Bryan,  Chairman of the Executive
Committee of the Board of Directors.  The amended  agreement  provides that upon
Mr.  Bryan's  death,  his estate has the  option to sell and the  Company  has a
separate  option  to buy the  lesser of (a) 15% of the  Company's  Class A stock
owned by Mr. Bryan at his death and (b) a sufficient number of shares of Class A
stock to fund estate taxes and certain other  expenses.  The purchase  price for
each share  redeemed  under the amended  agreement will equal 90% of the average
daily  closing  


                                       39


price for a share of Class A stock during the 91 days  preceding
the date that is 30 days after the date of death.  If the  Company or the estate
had exercised an option,  respectively,  to buy or sell, the maximum cost to the
Company of the  redemption  would have  approximated  $9 million at December 29,
1996.

     Pursuant to the provisions of the Cable Television Consumer and Competition
Act of 1992 (the "1992 Cable  Act"),  the rates  charged to  subscribers  by the
Company's Fairfax Cable subsidiary are subject to regulation and review by local
franchising authorities and the Federal Communications Commission (FCC). The FCC
is currently reviewing certain of the rates charged to subscribers.  The Company
believes  that it has  complied  with  all  provisions  of the 1992  Cable  Act,
including its rate setting  provisions.  However,  since the Company's rates for
regulated services are subject to review, the Company may be subject to a refund
liability if its rates are successfully challenged.

Note 11: Subsequent Events

     On January,  7, 1997, the Company acquired Park Acquisitions,  Inc., parent
of Park  Communications,  Inc.  (Park).  The  acquisition  of Park  includes ten
network  affiliated  television  stations,  nine of  which  are  located  in the
Southeast; and 28 daily community newspapers and 82 weekly newspapers located in
12 states  primarily  in the  eastern  United  States.  The total  consideration
approximated  $715  million,  representing  the  purchase  of all the issued and
outstanding  common stock of Park, the assumption of $476 million of Park's high
coupon long-term debt, and estimated  transaction costs of $5 million.  In early
February  1997,  the Company  redeemed  Park's high coupon debt and as a result,
recorded an extraordinary  loss of approximately $63 million (net of tax benefit
of  approximately  $39  million),  or $2.37  per  share,  representing  the debt
prepayment  premium and the write-off of associated  debt  issuance  costs.  The
acquisition and prepayment of the Park debt were financed with borrowings  under
the $1.2 billion  revolving credit facility (see note 4). In connection with the
additional  borrowings,   the  Company  has  entered  into  interest  rate  swap
agreements which  effectively  convert variable rate debt to fixed rate debt, at
interet rates approximating 7% over four to seven year periods.

     The  acquisition  will be  accounted  for as a  purchase  in  1997  and the
purchase price will be allocated to the assets acquired and liabilities  assumed
based  upon  their  estimated  fair  values.  The  preliminary   purchase  price
allocation,  which includes approximately $200 million allocated to identifiable
intangibles,  principally network  affiliations,  and approximately $500 million
allocated to excess cost over the net assets  acquired,  is based on preliminary
appraisals  and may change as the appraisals are completed and more facts become
known. These amounts are expected to be amortized over a period of 10-35 years.

     The following unaudited pro forma summary presents the consolidated results
of  operations,  based  on  preliminary  appraisals  and  estimates,  as if  the
acquisition  had been  completed at the  beginning of the periods  presented and
does  not  purport  to be  indicative  of  what  would  have  occurred  had  the
acquisition  actually been made as of such date, nor is it indicative of results
which may occur in the future.
<TABLE>
<CAPTION>

(In thousands, except per share amounts)                                1996                   1995
- --------------------------------------------------------------------------------------------------------
(Unaudited)
<S> <C>
Revenues                                                          $      914,846          $      852,078
Net income                                                        $       44,443          $       33,659
Earnings per common share and equivalent                          $         1.67          $         1.27
- --------------------------------------------------------------------------------------------------------
</TABLE>

     The Company intends to exchange certain of the acquired Park properties for
similar  properties in the Southeast.  Also the Company  intends to sell certain
acquired  properties  and purchase  with the sale  proceeds  similar  properties
located in the  Southeast.  The  Company's  management  does not  believe  these
transactions  would  materially  affect  these  unaudited  pro forma  results of
operations as presented.


                                       40


Media General, Inc.
Management Statement

     Primary  responsibility  for the integrity and objectivity of the Company's
financial  statements rests with Management.  The financial statements report on
Management's stewardship of Company assets. They are prepared in conformity with
generally accepted  accounting  principles and accordingly  include amounts that
are  based  on  Management's  informed  estimates  and  judgments.  Nonfinancial
information  included in the annual  report has also been prepared by Management
and is consistent with the financial statements.

     Media General,  Inc.,  maintains an accounting  system and related controls
designed to provide reasonable  assurance that there is proper authorization and
accounting  for all  transactions,  that  financial  records  are  reliable  for
preparing financial statements,  and that assets are safeguarded against loss or
unauthorized use. The system is supported by written policies and guidelines,  a
program of internal audit and the selection and training of qualified personnel.

     The Audit Committee of the Board of Directors,  which is composed solely of
outside directors, meets periodically with Management, internal auditors and the
independent auditors to review their respective  activities and the discharge of
their responsibilities.

     Media General operates under a strict Code of Ethics that all employees are
required to follow without exception. The Code requires ethical standards in all
of the Company's  relationships,  including those with customers,  suppliers and
government agencies.

February 10, 1997

J. Stewart Bryan III                       Marshall N. Morton
Chairman, President and                    Senior Vice President and 
  Chief Executive Officer                    Chief Financial Officer


Report of Independent Auditors

The Board of Directors and Stockholders,
Media General, Inc.

         We have audited the accompanying  consolidated  balance sheets of Media
General,  Inc., as of December 29, 1996,  and December 31, 1995, and the related
consolidated  statements of operations,  stockholders' equity and cash flows for
each of the three  fiscal years in the period  ended  December  29, 1996.  These
financial  statements are the  responsibility of the Company's  management.  Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

         We conducted our audits in accordance with generally  accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

         In our opinion, the consolidated financial statements referred to above
present fairly, in all material respects, the consolidated financial position of
Media  General,  Inc.,  at December  29, 1996,  and  December 31, 1995,  and the
consolidated  results of its operations and its cash flows for each of the three
fiscal years in the period ended December 29, 1996, in conformity with generally
accepted accounting principles.


                                                 ERNST & YOUNG LLP

February 10, 1997
Richmond, Virginia


                                       41


<PAGE>
                               Media General, Inc.
                    Financial Review and Management Analysis

This  discussion   addresses  the  principal  factors  affecting  the  Company's
operations  during the past three years and should be read in  conjunction  with
the Company's  financial  statements  and the Ten-Year  Financial  Summary which
appear  elsewhere  in this report.  Operating  results for fiscal years 1996 and
1994 included 52 weeks, while fiscal year 1995 included 53 weeks.

ACQUISITIONS

In August  1996,  the Company  acquired,  for  approximately  $38  million,  the
Danville Register & Bee (Danville),  a daily newspaper in Virginia. In May 1996,
the Company acquired, for approximately $2 million,  Professional Communications
Systems (PCS), a provider of equipment and studio design services for television
stations.

In late October  1995,  for  approximately  $232 million,  the Company  acquired
newspaper  properties  in  Lynchburg,  Charlottesville,  Culpeper  and  Suffolk,
Virginia  (Virginia  Newspapers) which included four daily and Sunday newspapers
and a number of weekly and other publications.

The aforementioned transactions were accounted for as purchases and accordingly,
the  operations of the acquired  properties  have been included in the Company's
consolidated  results of  operations  since the date of purchase.  The following
discussions  of  segment   operating   results  are  primarily  focused  on  the
comparative performance of the Company, excluding these acquisitions.

Subsequent  to the end of the fiscal  year,  on January  7,  1997,  the  Company
acquired Park Acquisitions,  Inc., parent of Park  Communications,  Inc. (Park).
The  acquisition of Park included ten network  affiliated  television  stations,
nine of which are located in the Southeast, 28 daily community newspapers and 82
weekly  newspapers  located  primarily in the eastern United  States.  The total
consideration  approximated $715 million (including estimated  transaction costs
of $5  million),  representing  the  purchase of all the issued and  outstanding
common  stock of Park and the  assumption  of $476 million of Park's high coupon
long-term debt.  This  acquisition  will be included in operations  beginning in
1997.  See Note 11 to the  accompanying  consolidated  financial  statements for
further information.
<TABLE>

CONSOLIDATED OPERATING RESULTS
(In millions, except per share data)
<CAPTION>

                                   1996           Change              1995           Change              1994
                                   ----           ------              ----           ------              ----
<S> <C>
Revenues                      $     765.1            8%          $     707.8             13%        $     626.2
Net Income                    $      70.5           32%          $      53.2           (55%)        $     117.0   *
Earnings Per Share            $      2.65           32%          $      2.01           (55%)        $      4.45   *
*Includes Garden State Newspapers gain ($83.3 million; $3.17 per share)
</TABLE>

SEGMENT OPERATING RESULTS
In 1996, the Company's newspaper and auxiliary operations, which were previously
reported  as  separate  segments,  were  combined  and are now  reported  as the
Publishing  Segment.  As a result of this  change,  certain  prior year  segment
information  and  discussions  contained in this review and  analysis  have been
reclassified and modified to conform with the current year's presentation.

Operating  cash  flow  amounts  presented  with  business  segment   information
represent  operating  income plus  depreciation  and  amortization of intangible
assets.  Such  cash  flow  amounts  vary  from net cash  provided  by  operating
activities,  as presented in the Consolidated  Statements of Cash Flows, because
cash payments for interest and taxes are not reflected therein, nor are the cash
flow  effects of  non-operating  items or changes in certain  operations-related
balance sheet accounts.
<TABLE>

PUBLISHING
(In millions)
<CAPTION>
                                                1996         Change            1995          Change             1994
                                                ----         ------            ----          ------             ----
<S> <C>
Revenues                                    $     407.8           12%      $     364.2            8%        $     338.1
Operating Expenses                          $     358.3            6%      $     338.9           11%        $     306.7
Operating Income                            $      49.5           95%      $      25.3         (20%)        $      31.4
Depreciation & Amortization                 $      29.3           20%      $      24.3            6%        $      22.9
Operating Cash Flow                         $      78.8           59%      $      49.6          (9%)        $      54.3
</TABLE>

1996 Compared to 1995
Publishing Segment revenues,  excluding acquisitions,  increased $7 million (2%)
in 1996. At the Company's metropolitan newspaper group, which includes its three
largest  daily  newspapers,   advertising   revenues   increased  $5.5  million,
reflecting  the effect of a 1.8% average rate  increase  together  with a slight
rise in advertising inches.  Classified  advertising,  led by the employment and
automotive  categories,  was the  primary  contributor  to the  overall  revenue
improvement.  A small  increase  in general  advertising  


                                       42


revenue  was more  than  offset  by a decline  in  retail  advertising  revenue.
Circulation revenues rose 2% in 1996, the result of a 6.3% average rate increase
partially offset by a 4% drop in circulation volume.

Publishing  Segment operating  expenses,  excluding  acquisitions,  decreased $8
million in 1996.  Employee  compensation  and benefit  costs dropped $4 million,
primarily the result of a  re-engineering  program  implemented at the Company's
Winston-Salem,  North Carolina, daily newspaper during the last half of 1995, as
well as a  re-engineering  program  which  began in late  1996 at the  Company's
Tampa,  Florida,  daily  newspaper.  Other  expense  reductions  were due to the
absence of $2.9 million of costs  related to the  aforementioned  re-engineering
program at  Winston-Salem,  and a $2.1  million  reduction in  depreciation  and
amortization,  primarily  the  result  of  certain  intangibles  becoming  fully
amortized in 1995.  In addition,  advertising,  promotion  and  incentive  costs
dropped $1 million.  These  reductions  more than offset a $2.2  million rise in
newsprint expense, up due to increased cost per ton.

Operating  income for the  Publishing  Segment  rose $24.2  million in 1996 from
1995. Over half of this increase was from the Company's metropolitan newspapers,
reflecting  growth  in  classified  advertising  revenue  and  reduced  employee
compensation  and benefit  costs.  The  balance of the  increase  was  primarily
attributable to contributions made by recent newspaper acquisitions.

1995 Compared to 1994
Publishing  Segment revenues,  excluding  acquisitions,  increased $17.9 million
(5.3%) in 1995.  At the  Company's  metropolitan  newspaper  group,  advertising
revenues  increased $11.7 million,  reflecting the effect of a 6.4% average rate
increase offset by a 1.6% decline in advertising inches.  Classified advertising
led the way in the overall revenue  improvement,  with growth in the employment,
automotive  and real  estate  categories.  A small  revenue  increase  in retail
advertising was offset by a commensurate decline in general advertising revenue.
Circulation revenues rose 6% in 1995, the result of a 4.5% average rate increase
together with a 1.4% rise in  circulation  volume.  Other  revenues rose 23% due
principally to increased waste newsprint sales (up due to prices) and commercial
printing revenue gains.

Publishing Segment operating  expenses,  excluding  acquisitions,  increased $27
million in 1995. Of this increase, approximately $16 million was attributable to
a rise in newsprint expense at the metropolitan newspapers,  the result of a 39%
increase  in price per ton which was  partially  offset by a 5%  decline in tons
consumed (due largely to aggressive newsprint  conservation  measures undertaken
by the  newspaper  properties).  Operating  costs in 1995  included $2.9 million
related to a re-engineering program implemented at the Company's  Winston-Salem,
North Carolina,  daily newspaper during the year. Approximately one-third of the
program's  cost was  recouped in that same year from lower  payroll and benefits
expense. Other expense increases included a $3.5 million (2.6%) rise in employee
compensation  and benefit  costs  (moderated  somewhat by the reduction in costs
which resulted from the above-mentioned  re-engineering program), a $1.7 million
increase in  newspaper  circulation-related  expenses and a $1.2 million rise in
bad debt expense as a result of both  increased  revenues and slower  collection
experience over the preceding year.

Total  operating  income for the  Publishing  Segment,  excluding  acquisitions,
declined $9 million in 1995 over 1994.  Revenue growth,  up 5.3% on the strength
of  classified  advertising,  was more than offset by a 9% increase in operating
costs,  largely  due to a 33%  rise in  total  newsprint  cost  (due to  price),
together with other operating cost increases.
<TABLE>

BROADCAST TELEVISION
(In millions)
<CAPTION>
                                                1996         Change            1995          Change             1994
                                                ----         ------            ----          ------             ----
<S> <C>
Revenues                                    $      83.4           20%      $      69.3           11%        $      62.4
Operating Expenses                          $      57.5           31%      $      44.1            5%        $      41.8
Operating Income                            $      25.9            3%      $      25.2           22%        $      20.6
Depreciation & Amortization                 $       2.8          (1%)      $       2.8          (9%)        $       3.1
Operating Cash Flow                         $      28.6            2%      $      28.0           18%        $      23.7
</TABLE>

1996 Compared to 1995
Broadcast Television Segment revenues,  excluding  acquisitions,  increased $4.9
million in 1996,  up 7.1% from 1995.  The  revenue  growth was  principally  the
result of increases in political, national and local spot sales at the Company's
flagship  station,  WFLA-TV in Tampa.  National and local revenues were aided by
the broadcast of the Summer Olympics, as well as increases in the automotive and
department store  categories,  while political  revenues  increased due to state
issues and strong Presidential and state election  advertising.  These increases
were  partially  offset by a decrease in revenues  at the  Company's  station in
Jacksonville,  largely attributable to advertiser reluctance in the face of that
station's loss of its ABC network affiliation.


                                       43


The  Company   completed  the  transfer  of  the  network   affiliation  at  its
Jacksonville  station from ABC to Warner Brothers in February 1997. In addition,
the Company's WCBD-TV station in Charleston switched networks from ABC to NBC in
August 1996.

Broadcast Television Segment operating expenses,  excluding  acquisitions,  rose
$4.4 million in 1996 over 1995.  The majority of this increase was  attributable
to increased  programming costs of $3.2 million (51%) due to the addition of new
programs  in the  fall  of  1995 at  WFLA-TV  , as  well  as a rise in  employee
compensation and benefit costs of $.8 million (4.4%) over 1995 levels.

Broadcast Television Segment operating income increased $.7 million in 1996. The
improvement was  attributable to strong revenue growth at the Company's  WFLA-TV
station  in  Tampa,  which  more than  offset  increased  programming  costs and
lackluster  performances at the Company's Jacksonville and Charleston television
stations.  While results are expected to improve at the Company's WCBD-TV due to
its  network  affiliation  switch  from  ABC  to  NBC,   Jacksonville's  network
affiliation  change to Warner  Brothers from ABC is expected to somewhat  impede
1997  results,  related  to the  differences  in  programming  between  the  two
networks.

1995 Compared to 1994
Broadcast Television Segment revenues increased  $6.8 million in 1995, up
11% from 1994. The increase came from strength in local and national advertising
primarily at WFLA-TV in Tampa; the Jacksonville  station also contributed to the
overall growth.  Increases in national and local advertising  categories (due to
robust  automotive  spending along with increases in the food and  entertainment
categories), more than offset declines in political revenues (resulting from the
absence of the prior year's  political races) and the slight decline in revenues
at WCBD-TV in  Charleston.  In December  1994,  three of the Tampa market's four
major broadcast television stations changed their network affiliations.  In that
market only the  Company's  WFLA-TV  station  retained  its  historical  network
affiliation.   This  undisrupted   network   affiliation   coupled  with  WFLA's
traditionally strong local programming contributed to its ability to achieve the
number one ranking in that market  (sign-on to  sign-off),  resulting  in strong
demand for advertising time and increased advertising rates.

Broadcast  Television  Segment operating expenses increased $2.3 million in 1995
over 1994. The majority of the increase was  attributable  to the September 1995
acquisition of new afternoon programs at WFLA-TV that resulted in a rise of $1.5
million in programming costs, as well as to an increase in employee compensation
and benefit costs which rose $.9 million (4.9%) over 1994.

Broadcast  Television  Segment  operating income rose $4.5 million (22%) in 1995
over 1994. Solid improvement in advertising revenues at WFLA-TV in Tampa, and at
the  Jacksonville  station,  led by automotive  spending,  more than offset a 5%
increase in operating costs, up mainly due to increased programming expenses.

<TABLE>

CABLE TELEVISION
(In millions)
<CAPTION>
                                                1996         Change            1995          Change             1994
                                                ----         ------            ----          ------             ----
<S> <C>
Revenues                                    $     146.1            9%      $     134.2            9%        $     123.3
Operating Expenses                          $     121.5          (2%)      $     123.5           13%        $     109.6
Operating Income                            $      24.6          131%      $      10.7         (22%)        $      13.7
Depreciation & Amortization                 $      26.5          (1%)      $      26.9           18%        $      22.8
Operating Cash Flow                         $      51.2           36%      $      37.6            3%        $      36.5
</TABLE>

1996 Compared to 1995

Revenues at the Company's Cable Television  Segment rose $12 million in 1996, up
9% from 1995. The increase was  attributable  to the Company's  Fairfax  County,
Virginia,  cable system (Fairfax  Cable),  as a result of a 2.7% increase in the
number of subscribers  (to 227,700 at December 29, 1996),  together with average
6.5% and 9.2% increases in basic and expanded  subscriber  rates,  respectively.
These rate increases  combined with subscriber  growth produced a 7% improvement
in average revenue per subscriber (excluding pay-per-view).

While the  Telecommunications  Act of 1996 (1996 Act) eliminated rate regulation
of cable  services  other  than the basic  service  tier after  March 31,  1999,
certain of the rates charged for  regulated  services  after  September 1, 1993,
remain subject to regulation and review by local franchising authorities and the
Federal  Communications  Commission  (FCC) under the Cable  Television  Consumer
Protection Act of 1992 (1992 Cable Act). The FCC is currently  reviewing certain
of the  Company's  rates  charged to  subscribers.  The Company  believes it has
complied  with all  applicable  provisions  of the 1992 Act,  including its rate
setting  provisions.  However,  since the Company's rates for regulated services
are subject to review,  the Company may be subject to a refund  liability and/or
rate  adjustments if its rates are  successfully  challenged.  The 1996 Act also
removes  previously  applicable  restrictions  that  had  



                                       44


prevented  most local  telephone  companies  from offering cable services in the
areas where they provide telephone services.  This development and the advent of
wireless  and  direct   broadcast   satellite   services  likely  will  increase
competition in the areas served by the Company's  cable systems.  The Company is
also developing several strategic planning initiatives, including entry into the
data  transmission  and commercial and residential  telephone  markets,  for its
Fairfax Cable system. The Company estimates that the capital investment required
for it to compete  effectively in those markets could exceed $200 million over a
ten-year period.

Cable Television  Segment operating  expenses  decreased $2 million in 1996 from
1995. A $3.1 million (11%) decline in employee  compensation  and benefit costs,
reflecting the results of a restructuring  process implemented at Fairfax Cable,
and a $1.3 million decrease in maintenance and repair expense,  more than offset
a $3.3 million (12%) increase in programming costs.

Cable  Television  Segment  operating  income increased $14 million in 1996 from
1995. The increase reflects revenue growth at Fairfax Cable, up 10.4% in 1996 as
a result of both rate and  subscriber  count  increases,  combined  with reduced
compensation  and employee  benefit costs,  which together,  more than offset an
increase in programming costs.

1995 Compared to 1994
Revenues at the Company's Cable  Television  Segment rose $10.9 million in 1995,
up 9% from 1994. The improvement came from the Company's Fairfax Cable system as
a result of a January 1, 1995,  2.1%  subscriber  rate increase on basic service
and an average  increase  of 6.5% on  expanded  service.  These rate  increases,
together with the 3.5% growth in subscribers  (to 221,800 at December 31, 1995),
produced  a 3.6%  improvement  in  average  revenue  per  subscriber  (excluding
pay-per-view).

Cable  Television  Segment  operating  expenses  rose $13.9 million in 1995 over
1994.  The rise was  attributable  to increases in  programming  costs,  up $3.8
million  as a result of higher  programming  rates and an  increased  subscriber
base,  employee  compensation  and benefit costs,  up $1.7 million  (6.5%),  and
depreciation expense, up $3.9 million.

Cable  Television  Segment  operating  income  decreased $3 million in 1995 from
1994.  A 9% rise in  revenues,  the  result  of both rate and  subscriber  count
increases,  was more than offset by a 13% increase in operating  costs,  largely
the result of increases in depreciation expense and programming costs.
<TABLE>

NEWSPRINT

(In millions)
<CAPTION>
                                                1996         Change            1995          Change             1994
                                                ----         ------            ----          ------             ----
<S> <C>
Revenues                                    $     127.7          (9%)      $     140.1           37%        $     102.4
Operating Expenses                          $     125.2          (2%)      $     128.3           26%        $     101.9
Operating Income                            $       2.5         (79%)      $      11.8           ---        $        .5
Depreciation & Amortization                 $       6.4          (3%)      $       6.6          (2%)        $       6.7
Operating Cash Flow                         $       8.8         (52%)      $      18.4          156%        $       7.2
</TABLE>

1996 Compared to 1995

Newsprint  Segment  revenues  declined  $12.4  million  (9%)  in  1996,  largely
reflecting  the  results of the  Company's  Garden  State Paper  (Garden  State)
newsprint mill, located in Garfield,  New Jersey. The decline resulted from a 9%
decrease  in  tons  sold,  as  the  average   realized  selling  price  remained
essentially even with last year. Average newsprint selling prices began the year
at $652 per ton, and dropped to $444 per ton by year-end, reflecting the results
of an industry cycle of declining selling prices and weak demand.

Newsprint  Segment  operating  expenses  dropped  $3  million  in 1996  from the
comparable  1995 amount.  The cost of Garden  State's  principal  raw  material,
recovered  newspapers (ONP),  dropped $12 million (32%). The average cost of ONP
in 1996 was $87 per ton,  down 28% from last year's  $121 per ton,  due to lower
market demand for ONP throughout the year. This decline in ONP expense more than
offset the rise in other  expenses,  including a $4.4 million (18%)  increase in
energy costs due to a severe winter which  limited the  available  supply of low
cost fuel, a $2.8 million (32%) rise in maintenance  and repair expense  related
to production  problems, a $1.3 million increase in consultant fees related to a
process  re-engineering  project  at Garden  State,  a $1  million  increase  in
additive and bleaching  chemical  costs in order to increase  quality,  and a $1
million rise in employee compensation and benefit costs.

Newsprint  Segment  operating  income fell $9.4  million in 1996 from 1995.  The
decrease  resulted  from the reduction in tons sold in the current year (down 9%
from prior year levels), which more than offset the decrease in operating costs.

1995 Compared to 1994
Newsprint  Segment  revenues  increased  $37.7  million (37%) in 1995 over 1994,
attributable  to the  Company's  Garden State Paper  newsprint  mill,  where the
average  realized  selling  price  per 



                                       45


ton rose 39%. The rise in the average realized selling price was a result of the
cumulative  effects of four selling  price  increases  implemented  during 1995.
Average  newsprint  selling  prices  began the year at $455 per ton, and reached
$652 per ton by year-end.

Newsprint  Segment  operating  expenses  rose  $26.3  million  in 1995  from the
comparable  1994  amount.  A $20.7  million  (131%)  increase in the cost of ONP
accounted for approximately 80% of the operating cost increase. The average cost
of ONP in 1995 was $121 per ton,  up 133%  from $52 per ton in 1994,  reflecting
increased domestic and foreign market demand. Although the 1995 average cost per
ton consumed was up  significantly  from 1994, ONP costs were  decreasing at the
end of 1995.  Other expense  increases over 1994 expense levels  included a $1.6
million  increase in additives and bleaching  chemicals,  a $1.2 million  (5.3%)
increase in energy costs due both to higher volume and to price increases, a $.7
million  (2.8%)  increase in employee  compensation  and benefit costs and a $.5
million (6.1%) rise in maintenance and repair expense.

Newsprint  Segment  operating  income rose $11.3 million in 1995 from 1994.  The
rise was due to improved  newsprint selling prices which produced a 1995 revenue
increase of 37%.  The solid  revenue  growth more than offset a 26%  increase in
operating costs, due chiefly to the 131% rise in the cost of ONP.

UNCONSOLIDATED AFFILIATES

1996 Compared to 1995
The Company's investment income from unconsolidated affiliates rose $8.2 million
in 1996 over 1995.  The most  significant  portion of the increase came from the
Company's share of the operating  results of its Southeast  Paper  Manufacturing
Company  (SEPCO)  newsprint  affiliate,  which  increased  $6.7 million over the
previous year. SEPCO established new annual records for income and production in
1996.  SEPCO's  improvement was primarily  attributable to  significantly  lower
production  costs  (mainly  due to  reduced  ONP  expense),  as well as a slight
increase in revenues.  For the year,  SEPCO's  average  realized  selling  price
approximated $583 per ton compared to $578 per ton in 1995.

Income  earned from the  Company's  Denver  Newspapers,  Inc.  (DNI),  affiliate
increased  $1.4  million in 1996 over 1995 due to a $.9 million  increase in the
Company's share of net income applicable to common  stockholders and $.5 million
increase in income from the  Company's  DNI preferred  stock  investment.  DNI's
improved  operating  results were  attributable  to strong  advertising  revenue
growth  which  more than  offset  the  effect of  increased  operating  expenses
(principally newsprint).

1995 Compared to 1994
The  Company's  investment  income  from  unconsolidated  affiliates  rose $16.1
million in 1995 over 1994. The most significant portion of the increase resulted
from the  Company's  share  of the  operating  results  of its  SEPCO  newsprint
affiliate, which increased $14.4 million over 1994. In 1995, SEPCO surpassed all
previous annual records for income,  production and shipments. The record income
in 1995 was a  reversal  from  three  prior  years of  losses.  SEPCO,  like the
Company's  wholly owned  newsprint  operations,  benefited from the  significant
improvement in newsprint  selling prices in 1995. For the year,  SEPCO's average
realized  selling  price  approximated  $578 per ton compared to $406 per ton in
1994. Sales volume remained steady,  increasing .8%. The growth in revenues more
than offset a significant  increase in production costs,  principally the result
of  rising  ONP  costs.  As  noted  at  the  Company's  wholly  owned  newsprint
operations, some moderation in ONP prices began in late 1995.

Income earned from the Company's Denver  Newspapers,  Inc.  affiliate  increased
$1.7 million in 1995 over 1994,  reflecting  a $1.9  million  increase in income
from the Company's DNI preferred stock  investment and a $.2 million decrease in
the Company's share of DNI's net income  applicable to common  stockholders.  As
discussed  more  fully  in  Note 3 to the  accompanying  consolidated  financial
statements,  the Company held no ownership position in DNI until its acquisition
(through  the  exercise,  for  $40,000,  of a warrant held since 1987) of 40% of
DNI's  common  stock in the fourth  quarter of 1994,  at which time the  Company
began  recognizing  40% of DNI's net income  applicable to common  stockholders.
Prior to that time,  the Company had only  recognized  income from its preferred
stock investment,  acquired in May 1994. Consequently, the Company's 1994 pretax
income  includes  its  share of DNI's  earnings  for  only one  quarter  and the
recognition of seven months' income from its DNI preferred stock investment. The
share of DNI's net income  applicable to common  stockholders  recognized by the
Company in 1995 reflects a decline in DNI's operating  margins,  principally the
result of the  significant  and continuing  increases in the price of newsprint,
which  more than  exceeded  DNI's  strong  revenue  growth  (led by  retail  and
classified advertising).

On May 20, 1994,  the Company sold its  investment  in Garden State  Newspapers,
Inc. (GSN),  for cash of $63 million and preferred  



                                       46


stock of Denver  Newspapers,  Inc.,  which at that date had a fair  value of $34
million.  This disposition ended the Company's  nine-year  ownership position in
GSN and resulted in a gain of $91.5 million ($83.3 million after-tax;  $3.17 per
share). See Note 3 to the accompanying  consolidated  financial statements for a
further discussion of the GSN sale.

INTEREST EXPENSE
Interest expense of $21.3 million represented a $5.7 million increase over 1995.
The  increase  was due  primarily  to the  $108  million  rise in  average  debt
outstanding,  the  result  of the  recent  acquisitions,  partially  offset by a
reduction in the Company's  average  effective  borrowing rate to 6.8%. In 1997,
interest costs are expected to increase by  approximately  $40 million over 1996
due to a higher level of debt outstanding as a result of the Park acquisition.

Interest  expense  decreased  $1.4  million in 1995 from 1994.  The decrease was
primarily  attributable to the significant decline in debt during the first nine
months of 1995,  from  $172.5  million at the  beginning  of the year to $128.75
million  by the end of  September.  In late  October  1995,  additional  debt of
approximately  $207 million was incurred in connection  with the  acquisition of
the Virginia  Newspaper  properties.  Despite this  late-year  increase in debt,
average debt  outstanding for the full year declined  approximately  $16 million
(from a 1994 average of $204 million). The Company's average effective borrowing
rate throughout the year remained relatively stable. The net decrease in average
debt  outstanding was directly  attributable  to increased cash flow,  partially
offset  by the  increase  in funds  borrowed  late in the year for the  Virginia
Newspapers acquisition.

NON-OPERATING ITEMS
Other income,  net,  decreased  $3.8 million in 1996 from 1995.  The decline was
primarily  the result of the absence of 1995's $3.6  million  pretax gain on the
sale of the Company's interest in a Mexican newsprint affiliate, combined with a
decline of interest earned on short-term  investments  held by the Company prior
to the 1995 Virginia Newspapers acquisition.  Together, these offset an increase
in gains from various fixed asset sales.

Other income,  net,  increased $6 million in 1995 over 1994. The improvement was
primarily due to the  previously  mentioned $3.6 million gain on the sale of the
Company's interest in a Mexican newsprint  affiliate and to a $1 million rise in
interest income earned on short-term  cash  equivalent  securities due to higher
investable balances.

PROVISION FOR INCOME TAXES
Excluding the gain and related income taxes on the Company's  first quarter 1995
sale of its interest in a Mexican newsprint  operation,  the Company's effective
tax rate was 35.8% in 1996,  up slightly from 35% in the previous  year.  Income
tax expense rose $11.9 million (43%) over 1995 on a pretax earnings  increase of
$31.6  million  (40%).  See Note 6 to the  accompanying  consolidated  financial
statements  for  additional  information  regarding  income  taxes.  The Company
expects its  effective  tax rate to increase  in 1997  because of  nondeductible
intangible asset amortization related to the Park acquisition.

Excluding  gains and related income taxes  applicable to the Company's 1995 sale
of its  interest  in a  Mexican  newsprint  affiliate  and the 1994  sale of its
investment  in GSN,  income tax  expense for 1995 rose $9.7  million  (55%) on a
pretax  earnings  increase of $26.7 million (52%).  The Company's  effective tax
rate,  excluding the previously  mentioned  gain items,  rose slightly to 35% in
1995 from 34.4% in 1994.

NET INCOME
Net  Income for 1996 was $70.5  million  ($2.65  per  share)  compared  to $53.2
million  ($2.01 per share) in 1995.  Net income for 1995  included the after-tax
gain of $2.5 million ($.09 per share) from the sale of the Company's interest in
a Mexican newsprint  affiliate.  Excluding the impact of the 1995 gain, 1996 net
income  was up 39% from the prior year  reflecting  strong  growth in  operating
income in the Publishing  Segment due to improvements at the metropolitan  daily
newspapers,  the addition of the Virginia  Newspaper  properties,  and increased
operating income in Cable Television due mainly to revenue growth.

Excluding  the  previously  mentioned  1995  gain on the  sale of the  Company's
interest  in a Mexican  newsprint  affiliate  and the 1994 second  quarter  gain
($83.3  million or $3.17 per share) on the sale of the  Company's  investment in
GSN, net income was $50.7  million  ($1.92 per share) in 1995  compared to $33.7
million  ($1.28  per  share) in 1994,  an  increase  of 50%.  The  increase  was
primarily due to strong operating  increases in the Newsprint Segment and higher
earnings from SEPCO, the Company's newsprint  affiliate.  The earnings impact of
the Virginia  Newspapers  acquisition  was not significant to the Company's 1995
net income.

LIQUIDITY AND CAPITAL RESOURCES
Funds generated by operating  activities during 1996 totaled $126.5 million,  up
$23.2  million from 1995  reflecting  increased  net 



                                       47


income and a $15.6 million  distribution  from SEPCO,  the  Company's  newsprint
affiliate. Of the funds generated from operating and other investing activities,
$40 million was used for  acquisitions,  $28.5 million for capital  expenditures
and $13.2 million for the payment of dividends to stockholders.  Remaining funds
of $50.8 million were used to reduce long-term debt.

Total debt outstanding at December 29, 1996, was $276 million.  Using borrowings
under its revolving credit  facility,  the Company made its final $43.75 million
payment on its 9.27% notes  during July,  1996.  In December  1996,  the Company
replaced its $320  million  revolving  credit  facility  with a seven-year  $1.2
billion revolving credit facility,  a part of which was used to finance the Park
acquisition  and to prepay the  related  Park debt  assumed in the  transaction.
Augmenting this new credit facility's borrowing capacity,  the Company continues
to have an  arrangement  with an  insurance  company  which makes  available  an
uncommitted  credit facility  allowing the Company to borrow up to an additional
$150 million under senior notes at prevailing interest rates.

On January 7, 1997, the Company  acquired Park for total  consideration  of $715
million  which  included the  assumption  of $476 million of long-term  debt. In
early February 1997, the Company prepaid the  outstanding  Park high coupon debt
with  borrowings  under its new $1.2  billion  bank  revolver.  The Company will
record an extraordinary charge in the first quarter of 1997 of approximately $63
million  ($2.37 per share)  reflecting  the  after-tax  cost related to the debt
prepayment  premium  and  redemption  costs,  along  with the  unamortized  debt
issuance cost. See Note 11 to the accompanying consolidated financial statements
for additional  information  regarding the Park  acquisition.  In early 1997, in
connection with the additional borrowings, the Company entered into $600 million
of interest rate swap agreements which effectively  converted variable rate debt
to fixed rate debt at interest  rates  approximating  7% over four to seven year
periods.

The Company anticipates that internally generated funds,  together with existing
credit  facilities,  will  be more  than  adequate  to  finance  other  possible
acquisitions,  projected capital  expenditures,  dividends to stockholders,  and
working capital needs in the future.


OUTLOOK FOR 1997
With the exception of Newsprint,  all of the Company's  segments are expected to
produce  year-over-year  operating income  improvement,  with Publishing showing
particularly  strong  results.  Results for the  Newsprint  Segment are directly
affected  by  the  newsprint   market's  price  levels,   which  have  undergone
significant swings over the past several years. Overall net income will decrease
significantly as a result of the high intangible asset amortization and interest
costs  related to the Park  acquisition.  Net income  will also be affected by a
first quarter 1997 extraordinary  charge of approximately $63 million related to
the  prepayment of Park high coupon debt,  resulting in a net loss for the first
quarter and 1997 as a whole.  With the Park  acquisition  and the  related  debt
redemption  fully  completed in early 1997, we are  optimistic and excited about
the positive changes in store for Media General immediately and in the future.


                                       48

Media General, Inc.
Quarterly Review
(In thousands, except per share amounts)
<TABLE>
<CAPTION>

                                         First                Second                 Third                Fourth
                                        Quarter               Quarter               Quarter               Quarter
- ---------------------------------------------------------------------------------------------------------------------
1996
<S> <C>
Revenues                            $       184,800       $       192,632       $       188,003      $        199,670
Operating income                             20,015                29,553                23,199                29,669
Net income                                   15,056                20,880                15,623                18,939
Net income per share                           0.57                  0.78                  0.59                  0.71
- ---------------------------------------------------------------------------------------------------------------------
Shares traded                                 2,661                 1,756                 2,597                 2,095
Stock price range                   $   29.88-39.38       $   34.75-39.50       $   27.63-37.50      $    29.38-32.63
Quarterly dividend paid             $          0.12       $          0.12       $          0.13      $           0.13
- ---------------------------------------------------------------------------------------------------------------------
1995

Revenues                            $       165,154       $       173,479       $       168,458      $        200,675
Operating income                             15,902                20,310                11,475                25,306
Net income                                   12,675                13,189                 8,848                18,520
Net income per share                           0.48                  0.50                  0.33                  0.70
- ---------------------------------------------------------------------------------------------------------------------
Shares traded                                 1,732                   945                 1,482                 1,848
Stock price range                   $   27.50-32.63       $   30.50-33.50       $   31.25-37.38      $    27.75-35.75
Quarterly dividend paid             $          0.12       $          0.12       $          0.12      $           0.12
- ---------------------------------------------------------------------------------------------------------------------
</TABLE>

      Media General,  Inc., Class A common stock is listed on the American Stock
     Exchange under the symbol MEG.A. The approximate  number of equity security
     holders of record at February 28, 1997 was: Class A common -- 2,570,  Class
     B common -- 18.

      Fourth  quarter  1995 was a 14 week  period and  includes  the  results of
     operations of Virginia Newspapers, Inc., acquired October 26, 1995.

      First quarter 1995 results  include $3.6 million ($2.5 million  after-tax;
     $0.09  per  share)  from the sale of the  Company's  interest  in a Mexican
     newsprint operation.


                                       49


Media General, Inc.
Ten-Year Financial Summary
(In thousands, except per share amounts)

Certain of the  following  data were compiled  from the  consolidated  financial
statements of Media General,  Inc., and should be read in conjunction with those
statements  and the  financial  review  and  management  analysis  which  appear
elsewhere in this report.
<TABLE>
<CAPTION>

                                                                     1996          1995           1994            1993
- -------------------------------------------------------------------------------------------------------------------------
<S> <C>
Summary of Operations
Operating revenues (d)                                          $   765,105     $  707,766     $   626,247    $   600,824
- -------------------------------------------------------------------------------------------------------------------------
Operating income (a) (d)                                        $   102,436     $   72,993     $    66,251    $    60,303
   Gain on sale of Garden State Newspapers investment                   ---            ---          91,520            ---
   Interest expense                                                 (21,267)       (15,522)        (16,948)       (21,274)
   Investment income (loss) - unconsolidated affiliates              27,188         19,034           2,935           (990)
   Other, net                                                         1,381          5,204            (789)           835
                                                                -----------     ----------     -----------    -----------
   Income (loss) before income taxes and cumulative
     effect of changes in accounting principles                     109,738         81,709         142,969         38,874
   Income taxes                                                     (39,240)       (28,477)        (25,960)       (13,166)
   Cumulative effect of changes in accounting
     principles (b)                                                     ---            ---             ---            ---
                                                                -----------     ----------     -----------    -----------
   Net income (loss)                                            $    70,498     $   53,232     $   117,009    $    25,708
=========================================================================================================================
Per Share Data: (b) (c)

   Income (loss) before cumulative effect of changes
     in accounting principles                                   $      2.65     $     2.01     $      4.45    $      0.98
   Cumulative effect of changes in accounting
     principles                                                         ---            ---             ---            ---
- -------------------------------------------------------------------------------------------------------------------------
   Net income (loss)                                            $      2.65     $     2.01     $      4.45    $      0.98
   Cash dividends                                                      0.50           0.48            0.44           0.44
   Common stock price
     High                                                             39.50          37.38           29.88          30.63
     Low                                                              27.63          27.50           21.75          16.88
   Stockholders' equity                                               16.50          14.25           12.68           8.59
=========================================================================================================================
Other Financial Data:
   Total assets                                                 $ 1,025,484     $1,016,743     $   787,165    $   745,242
   Working capital                                                   13,373         22,938          14,833          9,551
   Capital expenditures                                              28,510         29,076          56,919         32,837
   Total debt                                                       276,000        326,750         172,500        261,756
   Stockholders' equity                                             437,240        377,111         333,363        225,434
   Total debt/total capital ratio                                      38.7%          46.4%            34.1%          53.7%
   Shares outstanding at fiscal year-end                             26,507         26,462          26,296         26,252
=========================================================================================================================
</TABLE>

(a) Operating income includes the following pretax special charges: 1991 - $11.3
    million for an early retirement  program and newspaper merger costs:  1989 -
    $10.3  million for the write-off of  unrecovered  costs related to a lawsuit
    against William B. Tanner and others; 1988 - $66.3 million primarily related
    to the Company's discontinuance of Broadcast Services operations.

(b) Includes  the  recognition,   at  the  beginning  of  fiscal  1992,  of  the
    accumulated postretirement benefit obligation related to prior service costs
    of  $22.8  million  ($14.4  million  after-tax;  $0.55  per  share)  as  the
    cumulative  effect of a change in  accounting  principle for the adoption of
    Statement of Financial Accounting  Standards No. 106 "Employers'  Accounting
    for  Postretirement  Benefits  Other  Than  Pensions"  and the  adoption  of
    Financial  Accounting Standards No. 109, "Accounting for Income Taxes" which
    increased  1992 net  income  by  $15.1  million  ($0.58  per  share),  which
    represented the net decrease in the Company's deferred tax liability at that
    date.


                                       50
<TABLE>
<CAPTION>







      1992                1991                1990              1989                  1988                1987
- -------------------------------------------------------------------------------------------------------------------
<S> <C>
$      577,659      $     585,900       $     613,667       $     595,132       $       738,871      $      703,148
- -------------------------------------------------------------------------------------------------------------------
$       42,613      $      36,341       $      63,825       $      44,139       $        15,412      $       77,638
           ---                ---                 ---                 ---                   ---                 ---
       (17,559)           (16,056)            (19,831)            (25,385)              (18,089)            (15,780)
        (4,926)           (75,640)             (1,303)             10,562                16,507              11,898
         6,131              2,659                 814                 684                   369                 265
- --------------      -------------       -------------       -------------       ---------------      --------------

        26,259            (52,696)             43,505              30,000                14,199              74,021
        (7,946)            (9,395)            (18,025)             (9,280)               (5,380)            (31,100)

           687                ---                 ---                 ---                   ---                 ---
- --------------      -------------       -------------       -------------       ---------------      --------------
$       19,000      $     (62,091)      $      25,480       $      20,720       $         8,819      $       42,921
===================================================================================================================


$         0.70      $       (2.39)      $        0.98       $        0.80       $          0.31      $         1.50

          0.03                ---                 ---                 ---                   ---                 ---
- -------------------------------------------------------------------------------------------------------------------
$         0.73      $       (2.39)      $        0.98       $        0.80       $          0.31      $         1.50
          0.44               0.44                0.44                0.42                  0.39                0.34

         22.63              22.88               31.63               40.00                 49.00               48.25
         14.50              16.63               15.38               30.38                 33.75               21.31
          8.04               7.74               10.58               10.02                  9.80               12.34
===================================================================================================================

$      787,425      $     762,311       $     775,944       $     782,657       $       852,764      $      823,094
         9,657              3,668              21,333              62,210                55,488              60,439
        92,319            115,383              73,686              69,117                77,717              80,593
       320,506            277,202             234,565             275,928               274,985             234,348
       209,941            201,868             273,818             258,637               252,419             348,431
          60.4%              57.9%               46.1%               51.6%                 52.1%               40.2%
        26,099             26,071              25,874              25,806                25,751              28,233
===================================================================================================================
</TABLE>

(c) Per share data is restated for the 1987 stock split.

(d) In December 1988, the Company discontinued its Broadcast Services operations
    and sold its media  placement  division,  and  agreed to dispose of its West
    Coast  newsprint  mill and related  operations.  Revenues  for 1988  include
    disposed  broadcast   operation  revenues  of  $62.4  million  and  disposed
    newsprint  operation  revenues of $74.3 million.  Operating  income for 1988
    includes disposed broadcast  operation operating losses of $59.3 million and
    disposed newsprint operation operating profits of $14.8 million.


                                       51


                                                                      Exhibit 21



                         Subsidiaries of the Registrant



         Listed  below  are the major  subsidiaries  of the  Company,  including
equity investees,  each of which is in the consolidated  financial statements of
the Company and its Subsidiaries, and the percentage of ownership by the Company
(or if  indented,  by the  subsidiary  under which it is  listed).  Subsidiaries
omitted  from the list  would  not,  if  aggregated,  constitute  a  significant
subsidiary:
<TABLE>
<CAPTION>
<S> <C>
                                                               Jurisdiction of                Securities
Name of Subsidiary                                              Incorporation                  Ownership
- ------------------                                              -------------                  ---------

Charleston Television, Inc.                                   South Carolina                       100%
Denver Newspapers, Inc.                                       Delaware                              40%
Garden State Paper Company, Inc.                              Virginia                             100%
Jacksonville Television, Inc.                                 Florida                              100%
Media General Cable of Fairfax County, Inc.                   Virginia                             100%
Piedmont Publishing Company, Inc.                             North Carolina                       100%
Register Publishing Company, Inc.                             Virginia                             100%
Richmond Newspapers, Inc.                                     Virginia                             100%
Tampa Television, Inc.                                        Florida                              100%
The Tribune Company                                           Florida                              100%
Virginia Newspapers, Inc.                                     Virginia                             100%
Virginia Paper Manufacturing Corp.                            Virginia                             100%
     Southeast Paper Manufacturing Co.
          (Partnership)                                       Georgia                            33.33%
</TABLE>


                         CONSENT OF INDEPENDENT AUDITORS


The Board of Directors and Stockholders
Media General, Inc.

We consent to the  incorporation  by reference in this Annual Report (Form 10-K)
of Media General,  Inc., of our report dated February 10, 1997,  included in the
1996 Annual Report to Stockholders of Media General, Inc.

Our audits also  included the  financial  statement  schedule of Media  General,
Inc., listed in Item 14(a). This schedule is the responsibility of the Company's
management.  Our responsibility is to express an opinion based on our audits. In
our opinion, the financial statement schedule referred to above, when considered
in relation to the basic financial statements taken as a whole,  presents fairly
in all material respects the information set forth therein.

We also  consent  to the  incorporation  by  reference  in (a) the  Registration
Statement (Form S-8 No. 2-56905) pertaining to the 1971 Unqualified Stock Option
Plan  and the 1976  Qualified  and  Non-Qualified  Stock  Option  Plans of Media
General, Inc.; (b) the Registration Statement (Form S-8 No. 33-29478) pertaining
to the  Media  General,  Inc.,  Employees  Thrift  Plan;  (c)  the  Registration
Statement (Form S-8 No.  33-23698)  pertaining to the 1987  Non-Qualified  Stock
Option Plan of Media General, Inc.; (d) the Registration Statement (Form S-3 No.
33-26853) pertaining to the Media General, Inc., Automatic Dividend Reinvestment
and Stock Purchase Plan; (e) the Registration  Statement (Form S-8 No. 33-52472)
pertaining to the 1987 Non-Qualified  Stock Option Plan of Media General,  Inc.,
amended and restated May 17, 1991; (f) the Registration  Statement (Form S-8 No.
333-16731)  pertaining  to the 1996  Non-Qualified  Stock Option Plan  Effective
January 30, 1996 and (g) the  Registration  Statement  (Form S-8 No.  333-16737)
pertaining  to the Thrift Plan Plus For  Employees  of Media  General,  Inc. and
Register  Publishing  Company,  Inc.  Incentive Saving Plan, of our report dated
February 10, 1997,  with respect to the  consolidated  financial  statements  of
Media General, Inc.,  incorporated herein by reference,  and our report included
in the preceding  paragraph with respect to the financial  statement schedule of
Media  General,  Inc.,  included  in this  Annual  Report  (Form  10-K) of Media
General, Inc., for the fiscal year ended December 29, 1996.






                                                 ERNST & YOUNG LLP

Richmond, Virginia
March 27, 1997




<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANICAL  INFORMATION  EXTRACTED  FROM MEDIA
GENERAL,  INC.'S  CONSOLIDATED  BALANCE  SHEETS AND  CONSOLIDATED  STATEMENTS OF
OPERATIONS  AND IS  QUALIFIFED  IN ITS ENTIRETY BY  REFERENCE TO SUCH  FINANCIAL
STATEMENTS.
</LEGEND>
<MULTIPLIER>                                   1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                              DEC-29-1996
<PERIOD-END>                                   DEC-29-1996
<CASH>                                         4,471
<SECURITIES>                                   0
<RECEIVABLES>                                  86,784
<ALLOWANCES>                                   5,271
<INVENTORY>                                    16,329
<CURRENT-ASSETS>                               128,218
<PP&E>                                         997,575
<DEPRECIATION>                                 527,597
<TOTAL-ASSETS>                                 1,025,484
<CURRENT-LIABILITIES>                          114,845
<BONDS>                                        265,000
                          0
                                    0
<COMMON>                                       132,534
<OTHER-SE>                                     304,706
<TOTAL-LIABILITY-AND-EQUITY>                   1,025,484
<SALES>                                        765,105
<TOTAL-REVENUES>                               765,105
<CGS>                                          410,659
<TOTAL-COSTS>                                  410,659
<OTHER-EXPENSES>                               64,951
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             21,267
<INCOME-PRETAX>                                109,738
<INCOME-TAX>                                   39,240
<INCOME-CONTINUING>                            70,498
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   70,498
<EPS-PRIMARY>                                  2.65
<EPS-DILUTED>                                  0
        


</TABLE>


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