MEDIA GENERAL INC
10-K/A, 1997-06-26
NEWSPAPERS: PUBLISHING OR PUBLISHING & PRINTING
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                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                  FORM 10-K/A-1


[X]    ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE
       ACT OF 1934

                   For the fiscal year ended December 29, 1996

                                       OR

[  ]   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
       EXCHANGE ACT OF 1934

                          For the transition period to

                           Commission File No. 1-6383

                               MEDIA GENERAL, INC.
             (Exact name of registrant as specified in its charter)


<PAGE>


         The registrant hereby amends the following items, financial statements,
exhibits or other  portions of its 1996 Annual  Report on Form 10-K as set forth
in the pages attached hereto:

         Exhibits:
                  Amended  index to exhibits to the Media  General,  Inc.,  1996
                  Annual Report on Form 10-K.

                  Exhibit 99 Annual Report of the Thrift Plan Plus For Employees
                  of Media  General,  Inc.,  on Form  11-K  for the  year  ended
                  December 31, 1996.



<PAGE>


Index to Exhibits

   Exhibit
   Number                               Description

      2.1         Agreement and Plan of Merger dated July 19, 1996, by and among
                  Media  General,   Inc.,  MG   Acquisitions,   Inc.,  and  Park
                  Acquisitions,  Inc.,  incorporated by reference to Exhibit 2.1
                  of Form 8-K dated January 7, 1997.

      2.2         First  Amendment to  Agreement  and Plan of Merger dated as of
                  January  7,  1997,  by  and  among  Media  General,  Inc.,  MG
                  Acquisitions,  Inc., and Park  Acquisitions,  incorporated  by
                  reference to Exhibit 2.2 of Form 8-K dated January 7, 1997.

      3(i)        The Amended and Restated  Articles of  Incorporation  of Media
                  General,  Inc.,  incorporated  by  reference to Exhibit 3.1 of
                  Form 10-K for the fiscal year ended December 31, 1989.

      3(ii)       Bylaws of Media  General,  Inc.,  amended as of May 31,  1993,
                  incorporated  by  reference to Exhibit 3 (ii) of Form 10-K for
                  the fiscal year ended December 26, 1993.

     10.1         Form of  Option  granted  under the 1976  Non-Qualified  Stock
                  Option  Plan,  incorporated  by  reference  to Exhibit  2.2 of
                  Registration Statement 2-56905.

     10.2         Additional  Form  of  Option  to be  granted  under  the  1976
                  Non-Qualified Stock Option Plan,  incorporated by reference to
                  Exhibit  2 to  Post-Effective  Amendment  No.  3  Registration
                  Statement 2-56905.

     10.3         Addendum  dated January 1984, to Form of Option  granted under
                  the 1976  Non-Qualified  Stock  Option Plan,  incorporated  by
                  reference  to Exhibit  10.13 of Form 10-K for the fiscal  year
                  ended December 31, 1983.

     10.4         Addendum  dated June 19, 1992, to Form of Option granted under
                  the 1976  Non-Qualified  Stock  Option Plan,  incorporated  by
                  reference  to Exhibit  10.15 of Form 10-K for the fiscal  year
                  ended December 27, 1992.

     10.5         The Media General, Inc., Amended and Restated Restricted Stock
                  Plan,  dated  January 31, 1996,  incorporated  by reference to
                  Exhibit 10.10 of Form 10-K for the fiscal year ended  December
                  31, 1995.

     10.6         Addendum  dated June 19, 1992, to Form of Option granted under
                  the 1987  Non-Qualified  Stock  Option Plan,  incorporated  by
                  reference  to Exhibit  10.20 of Form 10-K for the fiscal  year
                  ended December 27, 1992.

     10.7         Media General,  Inc.,  Executive  Death Benefit Plan effective
                  January 1, 1991, incorporated by reference to Exhibit 10.17 of
                  Form 10-K for the fiscal year ended December 29, 1991.

     10.8         Amendment to the Media General,  Inc., Executive Death Benefit
                  Plan dated July 24, 1991, incorporated by reference to Exhibit
                  10.18 of Form 10-K for the  fiscal  year  ended  December  29,
                  1991.

     10.9         1984 Outside Directors Retirement  Agreement,  incorporated by
                  reference  to Exhibit  10.16 of Form 10-K for the fiscal  year
                  ended December 31, 1984.

     10.10        Shareholders  Agreement,  dated  May 28,  1987,  between  Mary
                  Tennant Bryan,  Florence  Bryan Wisner,  J. Stewart Bryan III,
                  and D.  Tennant  Bryan and J.  Stewart  Bryan III as  trustees
                  under D. Tennant Bryan Media Trust,  and Media General,  Inc.,
                  incorporated  by reference  to Exhibit  10.50 of form 10-K for
                  the fiscal year ended December 31, 1987.

     10.11        Amended  and  Restated  Redemption   Agreement  between  Media
                  General,  Inc.,  and D.  Tennant  Bryan,  dated April 7, 1994,
                  incorporated  by reference  to Exhibit  10.21 of Form 10-Q for
                  the period ending March 27, 1994.

     10.12        Media General,  Inc.,  Supplemental  Thrift Plan,  amended and
                  restated as of November 17, 1994, incorporated by reference to
                  Exhibit 10.27 of Form 10-K for the fiscal year ended  December
                  25, 1994.

     10.13        Media General, Inc., Executive  Supplemental  Retirement Plan,
                  amended, and restated as of November 27, 1994, incorporated by
                  reference  to Exhibit  10.28 of Form 10-K for the fiscal  year
                  ended December 25, 1994.

     10.14        Deferred  Income Plan for  Selected  Key  Executives  of Media
                  General,  Inc.,  and form of Deferred  Compensation  Agreement
                  thereunder  dated as of  December  1,  1984,  incorporated  by
                  reference  to Exhibit  10.29 of Form 10-K for the fiscal  year
                  ended December 31, 1989.

     10.15        Media General,  Inc.,  Management  Performance  Award Program,
                  adopted  November 16,  1990,  and  effective  January 1, 1991,
                  incorporated  by reference  to Exhibit  10.35 of Form 10-K for
                  the fiscal year ended December 29, 1991.

     10.16        Media General,  Inc., Deferred  Compensation Plan, amended and
                  restated as of November 17, 1994, incorporated by reference to
                  Exhibit 10.32 of Form 10-K for the fiscal year ended  December
                  25, 1994.

     10.17        Media General,  Inc., ERISA Excess Benefits Plan,  amended and
                  restated as of November 17, 1994, incorporated by reference to
                  Exhibit 10.33 of Form 10-K for the fiscal year ended  December
                  25, 1994.

     10.18        Media General,  Inc.,  Restricted  Stock Plan for Non-Employee
                  Directors,  adopted  as  of  May  19,  1995,  incorporated  by
                  reference  to Exhibit  10.32 of Form 10-K for the fiscal  year
                  ended December 31, 1995.

     10.19        Media General, Inc., 1995 Long-Term Incentive Plan, adopted as
                  of May 19, 1995, incorporated by reference to Exhibit 10.33 of
                  Form 10-K for the fiscal year ended December 31, 1995.

     10.20        Media General,  Inc., 1996 Employee Non-Qualified Stock Option
                  Plan, adopted as of January 30, 1996.

     10.21        Media General, Inc., 1997 Employee Restricted Stock Plan.

     10.22        Media General, Inc., Director's Deferred Compensation Plan.

     10.23        Amended and Restated Partnership Agreement,  dated November 1,
                  1987, by and among  Virginia  Paper  Manufacturing  Corp.,  KR
                  Newsprint Company, Inc., and CEI Newsprint, Inc., incorporated
                  by reference to Exhibit 10.31 of Form 10-K for the fiscal year
                  ended December 31, 1987.

     10.24        Amended and  Restated  License  Agreement,  dated  November 1,
                  1987,  by and among Media  General,  Inc.,  Garden State Paper
                  Company,   Inc.,  and  Southeast  Paper   Manufacturing   Co.,
                  incorporated  by reference  to Exhibit  10.34 of Form 10-K for
                  the fiscal year ended December 31, 1987.

     10.25        Amended and Restated  Umbrella  Agreement,  dated  November 1,
                  1987, by and among Media General, Inc.,  Knight-Ridder,  Inc.,
                  and  Cox  Enterprises,  Inc.,  incorporated  by  reference  to
                  Exhibit 10.32 of Form 10-K for the fiscal year ended  December
                  31, 1987.

     10.26        Amended Newsprint Purchase  Contract,  dated November 1, 1987,
                  by and among Southeast Paper Manufacturing Co., Media General,
                  Inc.,   Knight-Ridder,   Inc.,  and  Cox  Enterprises,   Inc.,
                  incorporated  by reference  to Exhibit  10.35 of Form 10-K for
                  the fiscal year ended December 31, 1987.

     10.27        Television  affiliation  agreement,  dated  February 10, 1995,
                  between WFLA-TV and the NBC Television Network incorporated by
                  reference  to Exhibit  10.38 of Form 10-K for the fiscal  year
                  ended December 25, 1994.

     10.28        Amendments,  dated May 17, 1993,  to  television  affiliations
                  agreement,  between WFLA-TV and National Broadcasting Company,
                  Inc.,  dated March 22,  1989,  incorporated  by  reference  to
                  Exhibit 10.47 of Form 10-K for the fiscal year ended  December
                  26, 1993.

     10.29        Franchise  Agreement,  dated September 30, 1982, between Media
                  General,  Inc.,  Media General Cable of Fairfax County,  Inc.,
                  and Fairfax  County,  Virginia,  as amended  January 30, 1984,
                  incorporated  by reference  to Exhibit  10.32 of Form 10-K for
                  the fiscal year ended December 31, 1983.

     10.30        Agreement dated March 14, 1988, between Media General Cable of
                  Fairfax  County,  Inc.,  and Warner  Cable  Communications  of
                  Reston,  Inc.,  partially assigning Franchise Agreements dated
                  September 30, 1982, incorporated by reference to Exhibit 10.34
                  of Form 10-K for the fiscal year ended December 31, 1988.

     10.31        Cable Television  Franchise  Ordinance of the Town of Herndon,
                  Virginia,  accepted January 24, 1984, by Media General,  Inc.,
                  and Media General Cable of Fairfax County, Inc.,  incorporated
                  by reference to Exhibit 10.33 of Form 10-K for the fiscal year
                  ended December 31, 1983.

     10.32        Franchise  Agreement,  dated  June  14,  1983,  between  Media
                  General,  Inc.,  Media General Cable of Fairfax County,  Inc.,
                  and the City of Fairfax,  Virginia,  incorporated by reference
                  to  Exhibit  10.34 of Form  10-K  for the  fiscal  year  ended
                  December 31, 1983.

     10.33        Franchise  Agreement,  dated  April  9,  1983,  between  Media
                  General Cable of Fairfax County, Inc., and the Town of Vienna,
                  Virginia,  incorporated  by reference to Exhibit 10.35 of Form
                  10-K for the fiscal year ended December 31, 1983.

     10.34        Franchise  Agreement,  dated  July  12,  1983,  between  Media
                  General Cable of Fairfax County,  Inc.,  Media General,  Inc.,
                  and the  City  of  Falls  Church,  Virginia,  incorporated  by
                  reference  to Exhibit  10.36 of Form 10-K for the fiscal  year
                  ended December 31, 1983.

     10.35        Second  Amended and  Restated  Stock and Warrant  Purchase and
                  Shareholders' Agreement dated May 20, 1994, by and among Media
                  General,  Inc., Affiliated Newspapers  Investments,  Inc., and
                  Denver Newspapers,  Inc., incorporated by reference to Exhibit
                  2 of Form 8-K dated September 28, 1994.

     10.36        Asset Purchase Agreement dated February 13, 1997, by and among
                  Media General Newspapers, Inc., and Newspaper Holdings, Inc.

     13           Media General,  Inc.,  Annual Report to  Stockholders  for the
                  fiscal year ended December 29, 1996.

     21           List of subsidiaries of the registrant.

     23           Consent of Ernst & Young LLP, independent auditors.

     27           Financial Data Schedule

     99           Annual  Report of the Thrift Plan Plus for  Employees of Media
                  General,  Inc.,  on Form 11-K for the year ended  December 31,
                  1996.

                  Note:  Exhibits  10.1 -  10.22  are  management  contracts  or
                  compensatory plans, contracts or arrangements.


<PAGE>


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant has duly caused this amendment to be signed on its behalf by the
undersigned, thereunto duly authorized.

                                        MEDIA GENERAL, INC.
                                        -------------------
                                           (Registrant)


                               By:    /s/ Marshall N. Morton
                                      -----------------------------
                                      Marshall N. Morton
                                      Senior Vice President and
                                      Chief Financial Officer


Date:    June 26, 1997




                                                                      Exhibit 99


                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

       ------------------------------------------------------------------

                                    FORM 11-K

             FOR ANNUAL REPORTS OF EMPLOYEE STOCK PURCHASE, SAVINGS
               AND SIMILAR PLANS PURSUANT TO SECTION 15(D) OF THE
                         SECURITIES EXCHANGE ACT OF 1934

(Mark One):

[X]      ANNUAL REPORT PURSUANT TO SECTION 15 (d) OF THE SECURITIES EXCHANGE ACT
         OF 1934
For the fiscal year ended December 31, 1996

                                       or

[  ]     TRANSITION REPORT PURSUANT TO SECTION 15(d) OF THE SECURITIES EXCHANGE
         ACT OF 1934
For the transition period from ____________ to ____________

Commission file number V-1799

         A. Full  title of the plan and the  address of the plan,  if  different
from that of the issuer named below:

                        THRIFT PLAN PLUS FOR EMPLOYEES OF
                               MEDIA GENERAL, INC.

         B. Name of the issuer of the  securities  held pursuant to the plan and
the address of its principal executive office:

                               MEDIA GENERAL, INC.
                              333 East Grace Street
                            Richmond, Virginia 23219

                            ------------------------


<PAGE>









                              Financial Statements
                           And Supplemental Schedules

                                Thrift Plan Plus
                      For Employees of Media General, Inc.

                    Years ended December 31, 1996, and 1995,
                       with Report of Independent Auditors



<PAGE>



                                Thrift Plan Plus
                      For Employees of Media General, Inc.

                              Financial Statements
                           and Supplemental Schedules


                     Years ended December 31, 1996, and 1995





                                Table of Contents

Report of Independent Auditors.............................................1

Financial Statements

Statements of Net Assets Available for Plan Benefits,
     with Fund information...............................................2-3
Statements of Changes in Net Assets Available for Plan Benefits,
     with Fund information...............................................4-5
Notes to Financial Statements...........................................6-10


Supplemental Schedules                                              Schedule
                                                                    --------
Schedule of Assets Held for Investment Purposes,
   December 31, 1996.......................................................A
Schedule of Reportable 5% Transactions for the
   year ended December 31, 1996............................................B




<PAGE>



                         Report of Independent Auditors


Administrator
Thrift Plan Plus For Employees of Media General, Inc.

We have audited the  accompanying  statements  of net assets  available for plan
benefits of the Thrift Plan Plus For  Employees of Media  General,  Inc.,  as of
December 31, 1996, and 1995, and the related statements of changes in net assets
available for plan benefits for the years then ended. These financial statements
are the  responsibility  of the  Plan's  management.  Our  responsibility  is to
express an opinion on these financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all  material  respects,  the net assets  available  for benefits of the Plan at
December 31, 1996,  and 1995,  and the changes in its net assets  available  for
plan benefits for the years then ended,  in conformity  with generally  accepted
accounting principles.

Our audits  were  performed  for the  purpose of forming an opinion on the basic
financial statements taken as a whole. The accompanying  supplemental  schedules
of assets held for  investment  purposes as of December 31, 1996, and reportable
5% transactions for the year then ended, are presented for purposes of complying
with  the  Department  of  Labor's  Rules  and  Regulations  for  Reporting  and
Disclosure  under the Employee  Retirement  Income Security Act of 1974, and are
not a required part of the basic financial  statements.  The Fund Information in
the  statements of net assets  available for plan benefits and the statements of
changes in net assets  available  for plan benefits is presented for purposes of
additional  analysis  rather than to present the net assets  available  for plan
benefits and changes in net assets available for plan benefits of each fund. The
supplemental  schedules and Fund Information have been subjected to the auditing
procedures  applied in our audits of the basic financial  statements and, in our
opinion,  are fairly  stated in all  material  respects in relation to the basis
financial statements taken as a whole.

                                             ERNST & YOUNG LLP
Richmond, Virginia
May 29, 1997


                                                                               1
<PAGE>
<TABLE>

                                                       Thrift Plan Plus
                                             For Employees of Media General, Inc.

                          Statement of Net Assets Available for Plan Benefits, with Fund Information

                                                       December 31, 1996
<CAPTION>
<S> <C>
                                 Stable Value                       Media General     Balanced
                                     Fund          Equity Fund       Stock Fund         Fund        Loan Fund        Total
                                  -------------------------------------------------------------------------------------------
Assets
Investment in Media General,
     Inc., Class A
     Common Stock, 2,906,700
         shares at market of
         $30.250 per share,
         cost $61,010,626         $          -    $          -      $ 87,927,675    $          -   $         -  $  87,927,675
Other investments, at market:
     Common trust fund managed
      by Trustee:
         Short-term investments,
         cost $3,648,550             1,882,515          45,439         1,942,749          32,724      (254,877)     3,648,550
     Common trust funds managed
      by Frank Russell Trust Co.,
      cost $12,242,929                       -      16,292,734                 -       1,928,615             -     18,221,349
     Guaranteed insurance contracts,
         cost $12,586,782           12,586,782               -                 -               -             -     12,586,782   ,
     Loans to participants                   -               -                 -               -     8,630,697      8,630,697
Dividends and interest
     receivable                          6,120             430             8,848             127        56,891         72,416
Contributions receivable               110,918         195,911           793,476          45,704             -      1,146,009
Receivable (payable) resulting
     from participants' fund
      transfers                        (59,602)        368,945          (773,662)        157,162       307,157              -
Other receivables                            -               -                 -               -       212,391        212,391
                                  -------------------------------------------------------------------------------------------
                                    14,526,733      16,903,459        89,899,086       2,164,332     8,952,259    132,445,869

Liabilities
     Contribution refunds
      payable                            8,452          13,366            24,466             726             -         47,010
                                  -------------------------------------------------------------------------------------------
Net assets available for plan
     benefits                     $ 14,518,281    $ 16,890,093      $ 89,874,620     $ 2,163,606   $ 8,952,259  $ 132,398,859
                                  ============================================================================================
</TABLE>

See accompanying notes.

                                                                               2
<PAGE>
<TABLE>

                                                        Thrift Plan Plus
                                              For Employees of Media General, Inc.

                           Statement of Net Assets Available for Plan Benefits, with Fund Information

                                                        December 31, 1995

<CAPTION>
<S> <C>
                                    Stable Value                       Media General     Balanced
                                        Fund          Equity Fund       Stock Fund         Fund        Loan Fund        Total
                                     -------------------------------------------------------------------------------------------


Assets
Investment in Media General,
     Inc., Class A
     Common Stock, 2,900,338
      shares at market of
      $30.375 per share,
      cost $60,147,620               $          -   $          -     $ 88,097,767       $       -   $         -  $  88,097,767
Other investments, at market:
     Common trust fund managed
      by Trustee:
         Short-term investments,
          cost $2,394,551                 639,784         99,475        1,389,354          19,681       246,257      2,394,551
     Common trust funds managed
      by Frank Russell Trust Co.,
      cost $9,638,812                           -     11,898,165                -         743,681             -     12,641,846
     Guaranteed insurance contracts,
         cost $13,318,325              13,318,325              -                -               -             -     13,318,325
     Loans to participants                      -              -                -               -     8,010,466      8,010,466
Dividends and interest receivable           3,054            551            5,341             100        52,671         61,717
Contributions receivable                  141,074        168,359          796,634          32,527             -      1,138,594
Receivable (payable) resulting
     from participants' fund
      transfers                           197,791        188,026          (55,010)         (1,398)     (329,409)             -
Other receivables                               -              -                -               -       213,730        213,730
                                      ----------------------------------------------------------------------------------------
                                       14,300,028     12,354,576       90,234,086         794,591     8,193,715    125,876,996

Liabilities
     Payable to broker                          -              -          349,975               -             -        349,975
     Contribution refunds
      payable                              16,363         37,295           71,682           1,168             -        126,508
                                      ----------------------------------------------------------------------------------------
Net assets available for plan
    benefits                         $ 14,283,665   $ 12,317,281     $ 89,812,429       $ 793,423   $ 8,193,715  $ 125,400,513
                                     =========================================================================================
</TABLE>

See accompanying notes.

                                                                               3
<PAGE>
<TABLE>

                                                        Thrift Plan Plus
                                              For Employees of Media General, Inc.

                      Statement of Changes in Net Assets Available for Plan Benefits, with Fund Information

                                                  Year ended December 31, 1996
<CAPTION>
<S> <C>
                                      Stable Value                     Media General     Balanced
                                          Fund        Equity Fund       Stock Fund         Fund       Loan Fund       Total
                                      -----------------------------------------------------------------------------------------
Investment income:
     Dividends                        $          -   $          -      $  1,443,252     $        -    $        -  $   1,443,252
     Interest                              809,023          4,812            70,862          1,939       656,444      1,543,080
                                      -----------------------------------------------------------------------------------------
                                           809,023          4,812         1,514,114          1,939       656,444      2,986,332
                                      -----------------------------------------------------------------------------------------

Net appreciation (depreciation)
     in fair value of assets                     -      3,119,632          (264,350)       195,713             -      3,050,995

Contributions:
     Employer                                    -              -         4,114,506              -             -      4,114,506
     Participants                        1,269,333      2,203,178         4,483,633        542,462             -      8,498,606
                                      -----------------------------------------------------------------------------------------
         Total                           1,269,333      2,203,178         8,598,139        542,462             -     12,613,112
                                      -----------------------------------------------------------------------------------------

Adjustments for participants'
     fund transfers                        425,524        711,814        (2,499,434)       829,201       532,895              -
Distributions to withdrawing
     participants                       (2,269,264)    (1,466,624)       (7,286,278)      (199,132)     (430,795)   (11,652,093)
                                      ------------------------------------------------------------------------------------------
Net increase in net assets
     available for plan benefits           234,616      4,572,812            62,191      1,370,183       758,544      6,998,346
Net assets available for plan
     benefits at December 31, 1995      14,283,665     12,317,281        89,812,429        793,423     8,193,715    125,400,513
                                      -----------------------------------------------------------------------------------------
Net assets available for plan
     benefits at December 31, 1996    $ 14,518,281   $ 16,890,093      $ 89,874,620    $ 2,163,606   $ 8,952,259  $ 132,398,859
                                      =========================================================================================

</TABLE>

See accompanying notes.


                                                                               4
<PAGE>
<TABLE>


                                                        Thrift Plan Plus
                                              For Employees of Media General, Inc.

                      Statement of Changes in Net Assets Available for Plan Benefits, with Fund Information

                                                  Year ended December 31, 1995
<CAPTION>
<S> <C>
                                      Stable Value                     Media General       Balanced
                                          Fund         Equity Fund       Stock Fund          Fund       Loan Fund       Total
                                      -------------------------------------------------------------------------------------------
Investment income:
     Dividends                        $          -    $         85      $  1,396,788       $       -   $         -  $   1,396,873
     Interest                              793,621           7,968            50,441             975       548,615      1,401,620
                                      -------------------------------------------------------------------------------------------
                                           793,621           8,053         1,447,229             975       548,615      2,798,493
                                      -------------------------------------------------------------------------------------------

Net appreciation in fair value
      of assets                                  -       2,917,250         5,821,807          42,153             -      8,781,210

Contributions:
     Employer                                    -               -         3,908,067               -             -      3,908,067
     Participants                        1,593,646       1,763,926         4,332,340         165,957             -      7,855,869
                                      -------------------------------------------------------------------------------------------
         Total                           1,593,646       1,763,926         8,240,407         165,957             -     11,763,936
                                      -------------------------------------------------------------------------------------------

Adjustments for participants'
     fund transfers                        327,181         676,163        (2,617,678)        590,369     1,023,965              -
Distributions to withdrawing
     participants                       (1,876,879)       (775,745)       (6,372,060)         (6,031)     (276,168)    (9,306,883)
                                      --------------------------------------------------------------------------------------------
Net increase in net assets
     available for plan benefits           837,569       4,589,647         6,519,705         793,423     1,296,412     14,036,756
Net assets available for plan
     benefits at December 31, 1994      13,446,096       7,727,634        83,292,724               -     6,897,303    111,363,757
                                      -------------------------------------------------------------------------------------------
Net assets available for plan
benefits at December 31, 1995         $ 14,283,665    $ 12,317,281      $ 89,812,429       $ 793,423   $ 8,193,715  $ 125,400,513
                                      ===========================================================================================
</TABLE>

See accompanying notes.

                                                                               5
<PAGE>


                                Thrift Plan Plus
                      For Employees of Media General, Inc.

                          Notes to Financial Statements

                                December 31, 1996


1.       Significant Accounting Policies

Basis of Accounting

The financial statements of the Thrift Plan Plus for Employees of Media General,
Inc., (the Plan) are prepared on the accrual basis of accounting.

Valuation of Investments

All  investments,  other  than  guaranteed  insurance  contracts  and  loans  to
participants,  are carried at market value.  Deposits under guaranteed insurance
contracts are carried at contract value which  approximates fair value. Loans to
participants  are  carried at the  original  amount of the loan less  repayments
received.  Investments in securities traded on national securities exchanges are
valued at the last reported sales price or at the last reported bid quotation if
not traded on that day.  Investments in commingled equity and balanced funds are
valued at their redemption value. Dividends are recorded on the ex-dividend date
and interest is accrued as earned.

Use of Estimates

The preparation of financial  statements in conformity  with generally  accepted
accounting principles requires management to make estimates and assumptions that
affect the amounts  reported in the financial  statements  and the  accompanying
notes. Actual results could differ from these estimates.


2.       Contributions

The Plan allows  participants  to elect to  contribute  1% to 20% of their total
compensation, subject to limitations prescribed by the Internal Revenue Code, by
means  of  regular  payroll  deductions.  Contributions  are made in the form of
pretax salary reductions or voluntary  contributions of after-tax dollars by the
participants.  Participants  can elect to  contribute 1% to 10% of their pay, in
whole percentages, to the Plan before taxes are withheld from their compensation
and 1% to 10%,  in whole  percentages,  after  taxes  are  withheld  from  their
compensation.  The Company matches a participant's contribution up to a total of
6% of the participant's contribution for each plan year based upon the following
chart.  If a  participant  contributes  more than 6% in total to the  Plan,  the
percent  designated  as pretax is  considered  first for purposes of the Company
match.


                                                                               6
<PAGE>


                                Thrift Plan Plus
                      For Employees of Media General, Inc.

                    Notes to Financial Statements (continued)


2.       Contributions (continued)
<TABLE>
<CAPTION>
                                                                     Company matching percentage
                                                                     ---------------------------
          Total contribution                             On pretax portion           On after-tax portion
         percent to be matched                               of total                      of total
        by Company contribution                            contribution                  contribution
        -----------------------                            ------------                  ------------
<S> <C>
                 1%                                             75%                           50%
                 2%                                             75%                           50%
                 3%                                             75%                           50%
                 4%                                             75%                           50%
                 5%                                             65%                           50%
                 6%                                             55%                           50%
</TABLE>
Contributions from participants are invested in accordance with the terms of the
Plan at the  option of the  participant,  in:  (i) a Stable  Value  Fund for the
purchase of guaranteed insurance contracts, (ii) an Equity Fund for the purchase
of interests in commingled equity stock funds,  (iii) a Media General Stock Fund
for the purchase of Class A Common Stock of Media General, Inc., (iv) a Balanced
Fund for the purchase of an interest in a commingled global balanced fund or (v)
certain  combinations of these funds as provided by the Plan.  Company  matching
contributions are invested in Media General,  Inc. stock subject to the transfer
provisions discussed in the following paragraph.  The Plan also includes,  among
other  things,  a loan  feature  (see Note 6).  Under  specified  guidelines,  a
participant  may request the Trustee to transfer a portion of the  participant's
balance  in other  funds  into the loan fund for  disbursement  as a loan to the
participant.  Repayment of principal  and interest is generally  made by payroll
deduction and the loans are fully secured by the participant's account balance.

On any allocation date (the date that  participants  may change their Investment
Option  selection),  participants who have attained age 55 may elect to transfer
100% of the  market  value of their  account  to any of the  Investment  Options
provided for by the Plan. Also, on any allocation date,  participants  under age
55 may elect to:  transfer  100% of the market value of their  account among the
Equity,  Balanced and Stable Value Funds; transfer 25% of their account from the
Media General Stock Fund to the Stable Value,  Balanced and/or Equity Funds, or;
transfer 25% of their account from the Stable Value, Balanced and/or Equity Fund
to the Media General  Stock Fund.  The  allocation  date is the first day of any
quarter and four transfers are permitted in any Plan year.

The Plan's assets are held by Northern Trust Company,  a trustee,  pursuant to a
trust agreement  dated July 1, 1987.  Frank Russell Trust Company has investment
responsibility for the Equity Fund, and Capitoline  Investment  Services,  Inc.,
has investment responsibility for the Stable Value Fund.

                                                                               7
<PAGE>


                                Thrift Plan Plus
                      For Employees of Media General, Inc.

                    Notes to Financial Statements (continued)


2.       Contributions (continued)

Effective  July 1,  1995,  the Plan added  another  investment  option  with the
addition of the  Balanced  Fund.  Frank  Russell  Trust  Company has  investment
responsibility for this fund.


3.       Vesting, Withdrawals, and Terminations

In the  event  of  termination  of  employment  or  withdrawal  from  the  Plan,
participants  are paid the value of their  account  attributable  to the amounts
they  contributed  plus the  value  of their  account  attributable  to  Company
contributions  which has vested.  The vesting provisions of the Plan provide for
immediate 100% vesting of the value of Company pretax matching contributions and
the value of after-tax matching contributions.

The Company has  established  the Plan with the intention that it will continue.
The Company has the right at any time to  terminate  the Plan.  The value of the
participant's  accounts  would be  distributed  to the  participant  in a manner
consistent with the Summary Plan Description.

The above  descriptions  are provided for informative  purposes.  Readers should
refer to the Summary Plan Description for more complete information.


4.       Income Taxes

The Internal  Revenue  Service has ruled that the Plan  qualifies  under Section
401(a) of the Internal Revenue Code (IRC) and is, therefore,  not subject to tax
under  present  income  tax  law.  Employee  contributions  qualify  as "cash or
deferred"  contributions  under Section 401(k) of the IRC. Once  qualified,  the
Plan  is  required  to  operate  in  conformity  with  the IRC to  maintain  its
qualification. The Company believes the Plan continues to qualify under the IRC.

Until such time as a participant or his beneficiary  withdraws from the Plan, no
income tax is  payable by the  participant  on:  (i)  contributions  made by the
Company on his behalf,  (ii) interest and dividends added to his account,  (iii)
gains on sales of  securities  by the  trust,  or (iv)  effective  July 1, 1985,
contributions  made by the  participant in the form of pretax salary  reductions
not  exceeding  6% of his  compensation  through  December  31,  1986,  and  10%
thereafter, subject to limitations prescribed by the IRC.

                                                                               8
<PAGE>


                                Thrift Plan Plus
                      For Employees of Media General, Inc.

                    Notes to Financial Statements (continued)


5.       Investments

Investments  representing  five  percent  or more of the  Plan's  net  assets at
December 31, 1996, and 1995, consisted of the following:
<TABLE>
<CAPTION>
                                                     1996                                     1995
                                       --------------------------------------------------------------------------
Name and Title                              Cost            Market Value            Cost             Market Value
                                       --------------------------------------------------------------------------
<S> <C>
Media General, Inc.,
 Class A Common Stock                   $61,010,626         $87,927,675        $60,147,620           $88,097,767
Frank Russell Equity I                    9,623,174          14,980,481          8,180,290            10,928,875
</TABLE>

6.       Loans to Participants

The Plan has a loan feature available to all Plan  participants.  Loans are made
from the participant's  account,  reducing the investment balance and creating a
receivable  in the Loan  Fund.  Loans are  secured by the  participant's  vested
account  balance.  Loans to  terminated  participants  and loans in default  are
treated as distributions to the participant.  Loans are generally repaid through
payroll  deduction  including  principal  and interest.  The  principal  portion
reduces the  receivable  from  participants  and both principal and interest are
transferred to the participant's investment account as repayments are received.

Participants  may obtain loans based on the vested value of their accounts.  New
loans  cannot  exceed  50% of the  participant's  account  value or a maximum of
$50,000 in accordance  with the  Department of Labor's  regulations  on loans to
participants.  Loans are limited to one loan per  participant  per twelve  month
period with a maximum of two loans outstanding at any one time. Loans shall bear
a  reasonable  rate of interest and must be repaid over a period not to exceed 5
years unless used to purchase the participant's primary residence, in which case
the loan must be repaid over a period not to exceed 10 years.


7.       Related Party Transactions

Recurring  administrative  expenses of the Plan, which include trustee fees, are
paid by Media General, Inc. Administrative expenses for the years ended December
31, 1996, and 1995, were approximately $440,000 and $400,000, respectively.

                                                                               9
<PAGE>


                                Thrift Plan Plus
                      For Employees of Media General, Inc.

                    Notes to Financial Statements (continued)


8.       Comparison to Form 5500

Form 5500 requires the recording of a liability for  distributions  allocated to
participants as of year end, but for which  disbursement of those funds from the
Plan has not yet been made. This  requirement is different from the presentation
of such  funds in the  financial  statements  where  they  remain in net  assets
available  for plan  benefits.  The  liability per Form 5500 is $2,266,767 as of
December 31, 1996, and $1,497,538 as of December 31, 1995.

                                                                              10
<PAGE>













                             Supplemental Schedules











<PAGE>


                                                                      Schedule A

                                Thrift Plan Plus
                      For Employees of Media General, Inc.

                                    Item 27a

                 Schedule of Assets Held for Investment Purposes


                                December 31, 1996
<TABLE>
<CAPTION>
<S> <C>
Name and Title                                                             Cost                    Market Value
- ------------------------------------------------------------------------------------------------------------------
Stable Value Fund:
     Northern Trust Company Short-Term
         Investment Fund                                              $      1,882,515           $       1,882,515
                                                                      ============================================

     Insurance contracts:
         Combined Insurance Company of America,
              6.02%, September 30, 1998                               $      1,077,834           $       1,077,834
         Hartford Life, Variable,
              March 16, 1998                                                 1,017,680                   1,017,680
         John Hancock, 6.10%,
              June 30, 1997                                                  1,175,933                   1,175,933
         Life Insurance Co. of Georgia,
              6.55%, September 30, 1997                                      1,111,276                   1,111,276
         Life of Virginia, Variable,
              Open Maturity                                                  1,096,387                   1,096,387
         Metropolitan Life, 5.50%,
              March 31, 1997                                                 1,160,799                   1,160,799
         Metropolitan Life, 5.35%,
              January 29, 1999                                               1,045,707                   1,045,707
         New York Life, 6.63%,
              December 30, 1997                                                723,231                     723,231
         New York Life, 6.46%,
              April 22, 1999                                                 1,558,747                   1,558,747
         Peoples Security, 6.21%,
              June 30, 1998                                                  1,608,616                   1,608,616
         Security Life of Denver, 6.30%,
              July 29, 1999                                                  1,010,572                   1,010,572
                                                                      --------------------------------------------
                                                                      $     12,586,782           $      12,586,782
                                                                      ============================================
</TABLE>


<PAGE>


                                                                      Schedule A

                                Thrift Plan Plus
                      For Employees of Media General, Inc.

                                    Item 27a

           Schedule of Assets Held for Investment Purposes (continued)


                                December 31, 1996
<TABLE>
<CAPTION>
<S> <C>
Name and Title                                                             Cost                    Market Value
- ------------------------------------------------------------------------------------------------------------------
Equity Fund:
     Northern Trust Company Short-Term
         Investment Fund                                              $         45,439           $          45,439
                                                                      ============================================

     Frank Russell Equity I Fund Shares                               $      9,623,174           $      14,980,481
     Frank Russell Equity II Fund Shares                                       928,375                   1,312,253
                                                                      --------------------------------------------
                                                                      $     10,551,549           $      16,292,734
                                                                      ============================================


Media General Stock Fund:
     Northern Trust Company Short-Term
         Investment Fund                                              $      1,942,749           $       1,942,749
                                                                      ============================================

     Media General, Inc., Class A Common Stock                        $     61,010,626           $      87,927,675
                                                                      ============================================


Balanced Fund:
     Northern Trust Company Short-Term
         Investment Fund                                              $         32,724           $          32,724
                                                                      ============================================

     Frank Russell Balanced Fund Shares                               $      1,691,380           $       1,928,615
                                                                      ============================================


Loan Fund:
     Northern Trust Company Short-Term
         Investment Fund                                              $       (254,877)          $        (254,877)
                                                                      ============================================

     Loans to participants                                            $      8,630,697           $       8,630,697
                                                                      ============================================
</TABLE>


<PAGE>



                                                                      Schedule B


                                Thrift Plan Plus
                      For Employees of Media General, Inc.

                                    Item 27d

                     Schedule of Reportable 5% Transactions

                          Year ended December 31, 1996



<TABLE>
<CAPTION>
                                                Average                                       Current              Net Gain
                                              Purchase or               Cost of              Value of                 or
        Description of Asset                  Sale Price                 Asset                 Asset                (Loss)
- ---------------------------------------------------------------------------------------------------------------------------
                                                  ($)                     ($)                   ($)                   ($)
<S> <C>
Transactions by issue:

COLTV Short-Term Investment Fund
     18,991,474 increases on 68 days                1.00                 18,991,474            18,991,474               ---
     17,195,348 decreases on 98 days                1.00                 17,195,348            17,195,348               ---
                                                                         --------------------------------------------------
                                                                         36,186,822            36,186,822               ---
                                                                         ==================================================


COLTV Short-Term Investment Fund
     15,187,090 increases on 156 days               1.00                 15,187,090            15,187,090               ---
     15,474,340 decreases on 131 days               1.00                 15,474,340            15,474,340               ---
                                                                         --------------------------------------------------
                                                                         30,661,430            30,661,430               ---
                                                                         ==================================================
</TABLE>



<PAGE>


                                  EXHIBIT INDEX

                                       TO
                                  FORM 11-K FOR
                              The Thrift Plan Plus
                      For Employees of Media General, Inc.


           Exhibit Number                    Description of Exhibit
           --------------                    ----------------------

                  23                        Consent of Ernst & Young LLP,
                                            independent auditors, dated
                                            June 25, 1997


<PAGE>


                                                                      Exhibit 23

                         Consent of Independent Auditors


The Board of Directors and Stockholders
Media General, Inc.

We consent to the  incorporation  by  reference in the  Registration  Statements
(Form S-8 No. 33-29478 and Form S-8 No. 333-16737) pertaining to the Thrift Plan
Plus for  Employees of Media  General,  Inc.,  of our report dated May 29, 1997,
with respect to the financial  statements  and schedules of the Thrift Plan Plus
for Employees of Media General, Inc., included in this Annual Report (Form 11-K)
for the year ended December 31, 1996.



                                                              Ernst & Young LLP


Richmond, Virginia
June 25, 1997


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