SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
Hoover's, Inc.
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(Name of Issuer)
Common Stock, par value of $.01 per share
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(Title of Class of Securities)
4393211100
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(CUSIP Number)
July 20, 1999
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(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this
Schedule is filed:
[ ] Rule 13d-1(b)
[ ] Rule 13d-1(c)
[X] Rule 13d-1(d)
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CUSIP No. 4393211100 13G Page 1 of 5 Pages
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1 Names of Reporting Persons/I.R.S. Identification Nos. of Above
Persons (Entities Only) Media General, Inc.
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2 Check the Appropriate Box if a Member of a Group (a) [ ]
(See Instructions) (b) [X]
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3 SEC Use Only
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4 Citizenship or Place of Organization
Virginia
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Number of 5 Sole Voting Power
Shares 2,415,000(1)
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Beneficially 6 Shared Voting Power
Owned by -0-
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Each 7 Sole Dispositive Power
Reporting 2,415,000 (1)
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8 Shared Dispositive Power
Person With -0-
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9 Aggregate Amount Beneficially Owned by Each Reporting Person
2,415,000 (1)
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10 Check if the Aggregate Amount in Row (9) Excludes Certain Shares
(See Instructions)
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11 Percent of Class Represented by Amount in (9)
19.7% (based on the 12,289,802 shares outstanding as of December
31, 1999, as reported on the cover page of Hoover's, Inc.'s Form
10-Q for the quarter ended December 31, 1999)
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12 Type of Reporting Person (See Instructions)
CO
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(1) Includes 765,000 shares of Hoover's, Inc. common stock issuable upon
exercise of currently exercisable warrants.
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Item 1(a). Name of Issuer:
This Report on Schedule 13G relates to the Common Stock, par value $.01
per share (the "Common Stock"), of Hoover's, Inc., a Delaware
Corporation (the "Issuer").
Item 1(b). Address of Issuer's Principal Executive Offices:
The Issuer's principal executive offices are located at 1033 La Posada
Drive, Suite 250, Austin, Texas 78752.
Item 2(a). Name of Person Filing:
Media General, Inc.
Item 2(b). Address of Principal Business Office or, if None, Residence:
333 East Franklin, Richmond, Virginia 23219
Item 2(c). Citizenship:
Virginia
Item 2(d). Title of Class of Securities:
Common Stock, par value $.01 per share
Item 2(e). CUSIP Number:
4393211100
Item 3. If this statement is filed pursuant to Rule 13(d)-1(b), or
13(d)-2(b), or (c), check whether the person filing is a: N/A
(a) [ ] Broker or dealer registered under Section 15 of the Exchange Act.
(b) [ ] Bank as defined in Section 3(a)(6) of the Exchange Act.
(c) [ ] Insurance company as defined in Section 3(a)(19) of the Exchange Act.
(d) [ ] Investment company registered under Section 8 of the Investment
Company Act.
(e) [ ] An investment adviser in accordance with Rule 13d-1(b)(1)(ii)(E);
(f) [ ] An employee benefit plan or endowment fund in accordance with Rule
13d-1(b)(1)(ii)(F);
(g) [ ] A parent holding company or control person in accordance with Rule
13d-1(b)(1)(ii)(G);
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(h) [ ] A savings association as defined in Section 3(b) of the Federal
Deposit Insurance Act;
(i) [ ] A church plan that is excluded from the definition of an investment
company under Section 3(c)(14) of the Investment Company Act;
(j) [ ] Group, in accordance with Rule 13d-1(b)(1)(ii)(J).
If this statement is filed pursuant to Rule 13(d)-1(c), check this box.
Item 4. Ownership.
(a) Amount beneficially owned: 2,415,000(1)
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(b) Percent of class: 19.7
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(c) Number of shares as to which the person has:
(i) Sole power to vote or to direct the vote 2,415,000(1)
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(ii) Shared power to dispose or direct the disposition of -0-
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(iii) Sole power to dispose or to direct the disposition of 2,415,000(1)
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(iv) Shared power to dispose or to direct the disposition of -0-
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(1) Includes 765,000 shares of Hoover's, Inc. common stock issuable upon
exercise of currently exercisable warrants.
Item 5. Ownership of Five Percent or Less of a Class.
N/A
Item 6. Ownership of More than Five Percent on Behalf of Another
Person.
N/A
Item 7. Identification and Classification of the Subsidiary Which
Acquired the Security Being Reported.
N/A
Item 8. Identification and Classification of Members of the Group.
N/A
Item 9. Notice of Dissolution Group.
N/A
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.
MEDIA GENERAL, INC.
By: /s/George L. Mahoney February 16, 2000
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Name: George L. Mahoney Date
Title: Secretary
