COLGATE PALMOLIVE CO
DEF 14A, 1995-03-21
PERFUMES, COSMETICS & OTHER TOILET PREPARATIONS
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                                  SCHEDULE 14A
                                 (Rule 14a-101)

                    INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                              Exchange Act of 1934
Filed by the Registrant [x]
Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ] Preliminary  Proxy  Statement            [ ] Confidential, for Use of the  
                                                 Commission  Only (as permitted 
                                                 by Rule 14a-6(e) (2))

[x] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                           COLGATE-PALMOLIVE COMPANY
                (Name of Registrant as Specified in Its Charter)

- --------------------------------------------------------------------------------
   (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[x] $125 per Exchange Act Rules 0-11(c) (1) (ii), 14a-6(i) (1), or 14a-6(i)(2)
    or Item 22(a) (2) of Schedule 14A.

[ ] $500 per each party to the controversy pursuant to Exchange Act Rule
    14a-6(i) (3). 
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i) (4) and 0-11. 
  (1) Title of each class of securities to which transaction applies:

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  (2) Aggregate number of securities to which transaction applies:

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  (3) Per unit price or other underlying value of transaction computed pursuant
to  Exchange  Act Rule 0-11 (Set  forth the  amount on which the  filing  fee is
calculated and state how it was determined):

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  (4) Proposed maximum aggregate value of transaction:

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  (5) Total fee paid:

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  [ ] Fee paid previously with preliminary materials.

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  [ ] Check box if any part of the fee is offset as  provided  by  Exchange  Act
Rule 0-11(a) (2) and identify the filing for which the  offsetting  fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

  (1) Amount Previously Paid:

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  (2) Form, Schedule or Registration Statement No.:

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  (3) Filing Party:

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<PAGE>


[COLGATE-PALMOLIVE COMPANY LOGO]


March 21, 1995


Dear Colgate Stockholder:

On behalf of the Board of Directors and management, I cordially invite you to
attend the Annual Meeting of Stockholders on Thursday, May 4, 1995, at 10:00
a.m. in the Broadway Ballroom of the Marriott Marquis Hotel, 1535 Broadway,
between 45th and 46th Streets, New York, New York 10036.

In addition to the election of directors and approval of the selection of
auditors, the other item of business will be the consideration of a stockholder
proposal on blank check preference stock. Additional details about the meeting
are in the accompanying Notice of Annual Meeting and Proxy Statement. At the
meeting, I will also report on the progress of the Company during the past year
and answer stockholder questions.

It is important that your stock be represented at the meeting. Whether or not
you plan to attend personally, please complete and mail the enclosed proxy card
in the return envelope.

Very truly yours,
Reuben Mark
Chairman of the Board and
Chief Executive Officer

                                      
<PAGE>

[COLGATE-PALMOLIVE COMPANY LOGO]

March 21, 1995


NOTICE OF MEETING

The Annual Meeting of  Stockholders  of  Colgate-Palmolive  Company,  a Delaware
corporation,  will be held on  Thursday,  May 4,  1995,  at  10:00  a.m.  in the
Broadway Ballroom of the Marriott Marquis Hotel, 1535 Broadway, between 45th
and 46th Streets, New York, New York 10036.

Items of business will be as follows:

1.      Election of directors.

2.      Approval of selection of auditors.

3.      Stockholder proposal on blank check preference stock.

4.      Such other business as may properly come before the meeting.

Stockholders  of record at the close of business on March 10, 1995 are  entitled
to notice of and to vote at the meeting.

Andrew D. Hendry
Senior Vice President, General Counsel and Secretary
300 Park Avenue
New York, New York 10022

                                      1
<PAGE>


COLGATE-PALMOLIVE COMPANY
300 Park Avenue
New York, New York 10022
March 21, 1995


PROXY STATEMENT


The   accompanying   proxy  is   solicited   by  the  Board  of   Directors   of
Colgate-Palmolive  Company, a Delaware  corporation (the "Company"),  for use at
the Annual Meeting of  Stockholders  to be held in New York City on May 4, 1995,
and at any adjournment  thereof.  The proxy may be revoked at any time before it
is voted.  If no contrary  instruction is received,  signed proxies  returned by
stockholders   will  be  voted  in  accordance  with  the  Board  of  Directors'
recommendations.

This proxy statement and accompanying proxy are first being sent to stockholders
on or about the date set forth above.

Because  respect  for the rights and privacy of  stockholders  has always been a
practice at the  Company,  we have  adopted a policy to assure that all proxies,
ballots and vote tabulations that identify  stockholders are kept  confidential.
Proxy cards will be returned in envelopes addressed to an independent tabulator,
which will receive,  inspect and tabulate the proxies.  The identity of the vote
of any stockholder will not be disclosed  without the consent of the stockholder
except for use by the independent  tabulator,  for  solicitations  for change of
control of the Company and to meet legal requirements.

Stockholders  of record at the close of business on March 10, 1995 are  entitled
to vote at the meeting.  On that date, the Company had  outstanding  144,707,100
shares of Common Stock (the "Common  Stock"),  125,000 shares of $4.25 Preferred
Stock (the "$4.25 Preferred Stock") and 6,071,048 shares of Series B Convertible
Preference Stock (the "Series B Convertible Preference Stock"). Each outstanding
share  of  Common  Stock  and  $4.25  Preferred  Stock  has one  vote,  and each
outstanding  share of  Series B  Convertible  Preference  Stock  has two  votes,
corresponding to its conversion ratio.

The holders of a majority of the votes  entitled to be cast present in person or
by proxy shall  constitute a quorum for  purposes of the 1995 Annual  Meeting of
Stockholders.  Abstentions  and broker  non-votes  are counted  for  purposes of
determining  whether a quorum is  present on any  matter.  A  plurality  vote is
required  for the election of  directors.  Accordingly,  abstentions  and broker
non-votes  will not affect the outcome of the election.  All other matters to be
voted on will be decided by the  affirmative  vote of a majority of the votes of
the  shares  represented  at the  meeting,  either in  person  or by proxy,  and
entitled to vote. On any such matter, an abstention will have the same effect as
a negative vote but, because shares held by brokers will not be considered to be
entitled to vote on matters as to which the brokers withhold authority, a broker
non-vote will have no effect on the vote.

The Company will pay the cost of soliciting proxies for the meeting. Proxies may
be solicited by regular employees of the Company in person, or by mail, courier,
telephone or  facsimile.  In addition,  the Company has retained D.F. King & Co.
Inc. to solicit proxies by mail, courier, telephone and facsimile and to request
brokerage houses and other nominees to forward soliciting material to beneficial
owners.  For these services the Company will pay a fee of approximately  $22,000
plus expenses.

                                      2
<PAGE>

1. ELECTION OF DIRECTORS

The Board of Directors  proposes the election of the following  nine nominees as
directors, to serve until their successors have been elected and have qualified.

Nominees

The name, age and principal  occupation of each nominee, the nominee's length of
service as a director of the Company, the names of the other public companies of
which the nominee is a director and certain other  biographical  information are
set forth below:

Reuben Mark, 56
Chairman and Chief Executive Officer of the Company. Mr. Mark joined the
Company in 1963 and held a series of significant positions in the United
States and abroad. He was appointed Vice President and General Manager of the
Household Products Division in 1975. From March 1979 to March 1981, he was
Group Vice President of domestic operations. In March 1981, he was elected
Executive Vice President and became President and a director of the Company
on March 1, 1983. Mr. Mark was elected Chief Executive Officer in May 1984
and Chairman in May 1986. Mr. Mark is also a director of Pearson, plc, Toys
"R" Us, Inc., Time Warner, Inc. and the New York Stock Exchange.

Director since 1983
                             

Vernon R. Alden, 71
Mr.  Alden was  Chairman  of the Board and  Executive  Committee  of The  Boston
Company, Inc., a financial services company, from 1969 to 1978. He was President
of Ohio  University  from 1962 to 1969 and, prior thereto,  he was the Associate
Dean and a member of the  faculty of the  Harvard  Graduate  School of  Business
Administration.  Mr. Alden has been serving as a director of Augat Inc., Digital
Equipment  Corporation,  Intermet  Corporation and Sonesta  International Hotels
Corporation.  Mr. Alden is currently the  Independent  General Partner of ML-Lee
Acquisition Fund, L.P., ML-Lee  Acquisition Fund II, L.P. and ML-Lee Acquisition
Fund (Retirement Accounts) II, L.P. He is also a trustee of several cultural and
educational  organizations,  as  well as The  Honorary  Consul  General  for the
Kingdom of Thailand and Chairman of the Japan Society of Boston.

Director since 1974

                                      3
<PAGE>

Jill K. Conway, 60
Visiting Scholar, Program in Science, Technology and Society, Massachusetts
Institute of Technology since 1985. Mrs. Conway was President of Smith
College from 1975 to 1985. She was Vice President, Internal Affairs,
University of Toronto, from 1973 to 1975 and a member of its graduate faculty
from 1971 to 1975. She has served as a member of the Harvard Board of
Overseers and The Conference Board and as a trustee of Hampshire College,
Northfield Mt. Hermon School and The Clarke School of the Deaf. Mrs. Conway
is a member of the boards of Merrill Lynch & Co., Inc., Arthur D. Little,
Inc., Nike, Inc., the Allen Group and Lend Lease International. She is also a
trustee of the Asia Society, the New England Medical Center, Mt. Holyoke
College, The Knight Foundation and the Kresge Foundation.

Director since 1984


Ronald E. Ferguson, 53
Chairman and Chief Executive Officer of General Re Corporation since 1987.
Mr. Ferguson has been with General Re since 1969. He is also a director of
General Signal Corporation.

Director since 1987


Ellen M. Hancock, 51
Former  Senior  Vice  President  and  Group  Executive,  International  Business
Machines Corporation. Mrs. Hancock joined IBM as a programmer in 1966 and served
in various  staff,  managerial and executive  positions.  She was elected an IBM
Vice President in September 1985 and in December 1985 was named Vice  President,
Telecommunications  Systems,  Communication  Products  Division.  She was  named
President,  Communication  Products  Division,  in  1986  and  General  Manager,
Networking  Systems,  in 1988.  She was elected an IBM Senior Vice  President in
November 1992 and assumed the position of Group Executive in 1993. Mrs.  Hancock
is on the board of directors of Siemens Rolm  Communications Inc. She is also on
the board of trustees of Marist College.

Director since 1988

                                      4
<PAGE>

David W. Johnson, 62
Chairman,  President and Chief Executive  Officer of Campbell Soup Company.  Mr.
Johnson began his business career as a management  trainee at Colgate  Australia
in 1959 and received a series of  promotions  at the Company,  becoming  General
Manager of  Colgate's  South  Africa  subsidiary  in 1967.  He then held several
positions with  Warner-Lambert  from 1972 to 1982,  including President of their
Asian  Management  Center,  President of their  Personal  Products  Division and
President of American Chicle Division. In 1982, Mr. Johnson became President and
Chief  Executive  Officer of  Entenmann's,  Inc. From 1987 to 1989, he served as
Chairman,  Chief Executive  Officer and President of Gerber Products Company and
from 1989 to 1990 he served as Chairman and Chief  Executive  Officer of Gerber.
Mr.  Johnson was elected  Chairman of Campbell Soup Company in 1993 and has been
its President, Chief Executive Officer and a Director since January 1990.

Director since 1991


John P. Kendall, 66
Officer,  Faneuil Hall Associates,  Inc., a private  investment  company,  since
1973.  Mr.  Kendall is a former  Chairman  of The  Kendall  Company and a former
director of the Shawmut Bank of Boston, N.A.

Director since 1972


Delano E. Lewis, 56
Chief Executive Officer and President,  National Public Radio. From 1973 through
1988, Mr. Lewis held positions of increasing  responsibility  with  Chesapeake &
Potomac  Telephone  Company,  including Vice President  responsible for External
Affairs.  From 1988 through  1993,  until he assumed his present  position,  Mr.
Lewis was the  President  and Chief  Executive  Officer of  Chesapeake & Potomac
Telephone Company.  Mr. Lewis has also served on the Peace Corps staff in Africa
and on the staff of the United States Equal  Employment  Opportunity  Commission
and the United  States  Department  of Justice.  Mr. Lewis is also a director of
GEICO   Corporation,   Chase   Manhattan   Corp.,   Apple  Computers  and  Black
Entertainment Television and has served on the boards of many civic, educational
and public service  organizations,  including  Catholic  University,  the United
Negro  College  Fund,  the  Washington  Performing  Arts Society and the Greater
Washington Board of Trade.

Director since 1991

                                      5
<PAGE>

Howard B. Wentz, Jr., 65
Chairman of ESSTAR  Incorporated  since July 1989 and Chairman of Tambrands Inc.
since June 1993.  Previously,  he was Chairman,  President  and Chief  Executive
Officer of Amstar Corporation. Mr. Wentz joined Amstar in 1969 as Vice President
of  Operations  for its  subsidiary,  Duff-Norton  Company,  Inc. He was elected
President of Duff-Norton  in 1970,  Vice President of Amstar in 1972, a director
in 1976 and Executive  Vice  President and Chief  Operating  Officer in 1979. He
assumed the additional  responsibilities  of President in 1981,  Chief Executive
Officer in 1982 and Chairman in 1983. In 1984, Mr. Wentz was appointed President
and a director of Amstar Holdings,  Inc. Prior to becoming  Chairman,  Mr. Wentz
was already a director of Tambrands Inc.

Director since 1982


The Board recommends a vote IN FAVOR of the nominees for director listed above.


SECURITY OWNERSHIP OF MANAGEMENT

The following table shows the beneficial  ownership of Common Stock and Series B
Convertible  Preference Stock by each director,  each executive officer named in
the Summary  Compensation  Table on page 10 and directors and executive officers
as a group.  No director or executive  officer owns any $4.25  Preferred  Stock.

<TABLE> 
<CAPTION>
                                               Common Stock                        Series B Convertible
                                           Amount and Nature of                         Preference
                                        Beneficial Ownership(1,2)                      Stock (ESOP)
                                              Restricted
                                                 Stock            Options               
         Name of              Directly      Vesting Within      Exercisable        Amount and Nature of
     Beneficial Owner           Owned         60 Days(3)       Within 60 Days    Beneficial Ownership(2,4)
<S>                           <C>                <C>             <C>                     <C>
Reuben Mark(5)                  483,803           55,538         1,849,905                 2,293
William S. Shanahan             134,471           11,107           272,240                 1,367
William G. Cooling               84,901            7,775           140,585                 1,175
Robert M. Agate                  78,507            5,109            61,012                 1,495
David A. Metzler                 38,834            2,870            91,324                 1,345
Vernon R. Alden(6)               10,145                0               333                    --
Jill K. Conway                    3,900                0               333                    --
Ronald E. Ferguson(7)             9,639                0               333                    --
Ellen M. Hancock(8)               4,047                0               333                    --
David W. Johnson                  3,145                0               333                    --
John P. Kendall(9)              172,183                0               333                    --
Delano E. Lewis                   2,329                0               333                    --
Howard B. Wentz, Jr.             12,511                0               333                    --
All directors and
  executive officers as a
  group
  (29 persons)                1,577,605          103,289         3,074,355                23,272
</TABLE>

(1) Information  regarding  Common  Stock  holdings is as of February 22, 1995,
except for holdings in the Savings and Investment  Plan which are as of December
31, 1994. Unless otherwise  indicated,  beneficial  ownership of Common Stock is
direct, and the person indicated has sole voting and investment power.
Footnotes continue on following page.



                                      6
<PAGE>


(2) Each  indicated  person  beneficially  owns  less  than one  percent  of the
outstanding Common Stock and Series B Convertible  Preference Stock,  except for
Mr.  Mark who  beneficially  owns  1.6% of the  outstanding  Common  Stock.  All
directors  and  executive  officers  as a  group  beneficially  own  3.2% of the
outstanding  Common  Stock  and  less  than  1%  of  the  outstanding  Series  B
Convertible   Preference  Stock.  Ownership  of  Common  Stock  includes  direct
ownership,  restricted  stock vesting  within 60 days,  exercisable  options and
Savings and Investment Plan holdings.

(3) These  shares  of  restricted  stock  vested  on March 1, 1995 and are also
included in the total number of restricted  stock  holdings shown as of December
31, 1994 in footnote 3 on page 11.

(4) Information  regarding Series B Convertible  Preference Stock holdings is as
of December  31,  1994.  Series B  Convertible  Preference  Stock is issued to a
trustee  acting  on  behalf  of  the  Company's   Savings  &  Investment   Plan.
Participants in such plan, including the executive officers named in the Summary
Compensation  Table,  have sole voting  power over such  shares,  subject to the
trustee's  right to vote such shares if the  participant  fails to do so, but no
investment  power until  distribution in accordance with the terms of such plan,
subject to statutory diversification requirements.

(5) Mr. Mark has limited rights  exercisable in conjunction  with 631,300 of his
stock options which permit him to realize the accumulated  value of such options
in the event of a change in control.

(6) Mr. Alden's holdings do not include 3,000 shares of Common Stock held by his
spouse, as to which he disclaims beneficial ownership.

(7) Mr.  Ferguson's holdings do not include 1,595 Common Stock units credited to
a deferred account under the Restated and Amended Deferred Compensation Plan for
Non-Employee  Directors (the "Deferred  Compensation Plan"). He has no voting or
investment power over these stock units. In addition,  in the ordinary course of
business,  General Re Corporation makes portfolio  investments and may from time
to time hold securities of the Company. Mr. Ferguson,  Chairman of the Board and
Chief  Executive  Officer of General Re  Corporation,  disclaims any  beneficial
ownership of these securities.

(8) Mrs. Hancock's holdings include 200 shares of Common Stock owned jointly
with her spouse.

(9) Mr. Kendall's holdings do not include 310,502 shares of Common Stock held by
trusts in which he has a contingent remainderman's interest and 57,690 shares of
Common Stock held by trusts in which he has a limited power of  appointment.  He
has no voting or investment power in these trusts,  and he disclaims  beneficial
ownership of such  shares.  Mr.  Kendall's  holdings  also do not include  1,640
Common  Stock  units   credited  to  a  deferred   account  under  the  Deferred
Compensation Plan, over which he has no voting or investment power.

Based on a review of the  forms  and  written  representations  received  by the
Company  pursuant to Section 16(a) of the  Securities  Exchange Act of 1934, the
Company  believes  that,  during 1994,  its  executive  officers  and  directors
complied with all  applicable  Section 16 filing  requirements,  except that Mr.
Shanahan and Mr. McLeod each  inadvertently  filed one late report including two
transactions and three transactions, respectively.



                                      7
<PAGE>


Board of Directors and Committees

The Board of Directors met nine times during 1994.

The standing committees of the Board are the Audit Committee, Finance Committee,
Personnel and Organization Committee and Committee on Directors.

The Audit Committee oversees management's fulfillment of its financial
reporting and disclosure responsibilities and its maintenance of an
appropriate internal control system. It recommends appointment of the
Company's independent public accountants and oversees the activities of the
Company's internal audit function and the Global Business Practices Group. To
ensure independence, the independent public accountants, internal auditors
and general counsel meet with the Audit Committee with and without the
presence of management representatives. Its current members are: Ronald E.
Ferguson (Chair), Vernon R. Alden, Jill K. Conway, John P. Kendall (Deputy
Chair) and Howard B. Wentz, Jr. It met three times in 1994.

The Finance Committee oversees the financial policies and practices of the
Company. It also reviews the financial statements of the Company, makes
recommendations to the Board regarding financial and strategic matters and
oversees the Company's finance, treasury and related functions. Its current
members are: Howard B. Wentz, Jr. (Chair), Ronald E. Ferguson, Ellen M.
Hancock (Deputy Chair), John P. Kendall and Reuben Mark. It met six times in
1994.

The Personnel and Organization Committee oversees organizational, personnel,
compensation and benefits policies and practices of the Company. It reviews
the compensation of the executive officers and recommends to the Board the
compensation of the Chief Executive Officer. The Committee administers the
1977 and 1987 Stock Option Plans, the Executive Incentive Compensation Plan
and the Executive Severance Plan. It also oversees the Company's social
responsibility programs. Its current members are: Jill K. Conway (Chair),
Vernon R. Alden, Ronald E. Ferguson, David W. Johnson (Deputy Chair), John P.
Kendall and Delano E. Lewis. It met seven times in 1994.

The Committee on Directors recommends nominees for the Board of Directors. It
also makes recommendations to the Board regarding board and committee
structure and reviews Board member performance. Its current members are:
Vernon R. Alden (Chair), Jill K. Conway, John P. Kendall, Delano E. Lewis
(Deputy Chair) and Howard B. Wentz, Jr. It met three times in 1994. The
Committee on Directors will consider nominees recommended by stockholders.
Nominations by stockholders must be made in accordance with the information
and timely notice requirements of the Company's By-Laws, a copy of which may
be obtained from the Secretary of the Company. Such nominations must be in
writing and, for consideration at the 1995 Annual Meeting, received by the
Secretary no later than March 31, 1995.

All  directors  attended  more  than 89% of the  meetings  of the  Board and the
committees on which they served in 1994.



                                      8
<PAGE>


Compensation of Directors

In 1994,  directors (other than Mr. Mark) received an annual retainer of $18,000
and, under the Stock Compensation Plan for Non-Employee Directors, 275 shares of
Common Stock.  Directors  (other than Mr. Mark)  received an annual stock option
grant of 1,000 shares. For each meeting of the Board of Directors or a committee
meeting attended,  directors (other than Mr. Mark) received an attendance fee of
$1,000.  The chair of each committee also received an annual retainer of $3,000,
and the deputy chair of each committee received an annual retainer of $1,500.

Under  the  Company's  Restated  and  Amended  Deferred  Compensation  Plan  for
Non-Employee Directors, directors may elect to defer payment of all or a part of
their total cash compensation as directors and committee members.  Deferred fees
are  credited to a phantom  Common  Stock  account  which is adjusted to reflect
changes  in  the  market  price  of  the  Common  Stock  and   dividends   paid.
Distributions  are made in cash,  either in annual  installments or by lump sum,
after the retirement or resignation of the director.

Under the Company's Stock Purchase Plan for  Non-Employee  Directors,  directors
may elect to have all or a portion of their  non-deferred cash compensation used
to purchase Common Stock.  Shares of Common Stock which  represent  retainer and
committee  chairperson fees are purchased  prospectively at the beginning of the
year; shares which represent  attendance fees are purchased  retroactively after
the end of the  year.  In each  case,  such  purchases  are  made on  behalf  of
directors on the open market  following  the Company's  annual  public  earnings
release. The Company pays brokerage fees and other transaction-related costs.

Under the Company's Pension Plan for Outside Directors,  a non-employee director
who retires after  reaching age 72 and who has served a minimum of nine years as
a director  receives,  in cash, an annual  pension equal in value to 100% of the
annual retainers paid for the twelve-month period prior to retirement.  For this
purpose,   Common  Stock  received  under  the  Stock   Compensation   Plan  for
Non-Employee Directors is valued at the fair market value on the day on which it
is granted to the  director.  A  non-employee  director who becomes  permanently
disabled  and has five or more  years  of  service  as a  director  receives  an
undiscounted pension from the date of such disability.  A non-employee  director
who  retires  before  reaching  age 72 with at least  nine years of service as a
director may receive a pension with the approval of the Board. All such pensions
are paid quarterly for the lifetime of the director.

                                      9
<PAGE>


EXECUTIVE COMPENSATION


Summary Compensation Table

The following table sets forth the 1994, 1993 and 1992 compensation of the Chief
Executive Officer and the four other most highly compensated  executive officers
of the  Company  (the  "Named  Officers").  Column  (g),  Securities  Underlying
Options,  includes  reload  options  which do not result in an  increase  in the
combined  total  number of shares and  options  held by the  employee  (see also
footnote 5).

<TABLE> 
<CAPTION>
                                                                                     Long Term Compensation
                           Annual Compensation                                         Awards             Payouts
         (a)              (b)         (c)            (d)           (e)           (f)           (g)           (h)          (i)
                                                                  Other      Restricted                                   All
                                                                  Annual        Stock      *Securities                   Other
       Name and                                     Bonus       Compensa-      Awards       Underlying      LTIP        Compen-
  Principal Position     Year      Salary ($)       ($)(1)      tion($)(2)    ($)(3,4)    Options(#)(5) Payouts($)   sation($)(7)

<S>                        <C>         <C>          <C>             <C>       <C>           <C>              <C>        <C>
Reuben Mark                1994        945,500      1,413,000        --       2,411,731       159,800        0          101,571
Chairman of the Board      1993        900,833      1,264,000        --       2,141,552     1,000,000(6)     0           93,949
and Chief Executive        1992        852,443      1,150,000        --       1,946,250       277,793        0           84,583
Officer

William S. Shanahan        1994        646,667        650,000        --         693,284       152,700        0           62,212
President and Chief        1993        606,667        590,000        --         587,248        44,000        0           58,298
Operating Officer          1992        537,860        525,000        --         523,606       125,910        0           45,481

William G. Cooling         1994        397,833        303,000        --         375,846        86,750        0           40,562
Chief of Specialty         1993        378,500        286,000        --         319,521        78,820        0           32,845
Marketing Operations       1992        358,633        265,000        --         284,542        80,735        0           29,666

Robert M. Agate            1994        370,833        295,000        --         375,846       128,958        0           41,832
Chief Financial            1993        344,500        270,000        --         319,521        42,080        0           38,968
Officer                    1992        319,527        241,000        --         284,542        84,692        0           36,035

David A. Metzler           1994        348,333        217,992        --         311,935        23,222        0           37,526
President                  1993        313,333        214,875        --         211,555        35,662        0           32,712
Colgate-Europe             1992        258,693        238,694        --         167,310        23,521        0           28,047

</TABLE>

* Includes reload options granted pursuant to the Accelerated  Ownership Feature
of the 1987 Stock Option Plan. Reload option grants do not result in an increase
in the combined  total number of shares and options held by an employee prior to
the exercise. See Individual Grants Table on page 12.

(1) Amounts  include bonuses earned for the years  indicated,  paid on or before
March 15 of the following year, consistent with past practice.

(2) None of the Named Officers  received  perquisites or other personal benefits
in an amount  large enough to require  reporting in this column,  nor did any of
them receive any other compensation required to be reported in this column.

(3) Amounts include awards earned for the years indicated,  granted on or before
March 15 of the following year, consistent with past practice.  Awards for 1992,
1993 and 1994 vest in three years  except for Mr.  Mark's 1992 award which vests
in five years.  Dividend  equivalents  accrue on the restricted stock during the
vesting  period.  As of December 31, 1994, the Named Officers as a group held an
aggregate of 310,511 shares of restricted  stock,  with a value of  $19,678,636,
based on the closing market price of the Common Stock on December 31, 1994.
Footnotes continue on following page.



                                      10
<PAGE>


The  number  and value of the  restricted  stock  holdings  of each of the Named
Officers at December 31, 1994, are set forth below:

                              # of Shares        $ Value
Reuben Mark                      196,090         12,427,204 
William S. Shanahan               50,341          3,190,361
William G. Cooling                30,207          1,914,369  
Robert M. Agate                   24,959          1,581,777 
David A. Metzler                   8,914            564,925  

(4) In 1992,  the  Company  established  the Long Term  Global  Growth  Program,
discussed on page 20. The 1992,  1993 and 1994  restricted  stock awards granted
under this program reflect the achievement of certain financial goals (growth in
net sales and earnings per share) over a measurement  period (one year for 1992,
two years for 1993 and three years for 1994).

(5) Amounts  include reload options  granted during 1994, 1993 and 1992 pursuant
to the Accelerated Ownership Feature of the 1987 Stock Option Plan. This feature
was implemented to promote increased employee share ownership by encouraging the
early  exercise of options and retention of shares.  Under this  feature,  if an
employee uses shares he or she already owns to pay the exercise price of a stock
option or the related  taxes  withheld,  he or she  receives a new option for an
equal number of shares at the then current market price with the same expiration
date as the original  option.  The incremental  shares received upon exercise of
the stock  option over the shares  surrendered  are  restricted  from sale for a
period of two  years.  The new,  or reload,  option  grant does not result in an
increase in the combined  total number of shares and options held by an employee
prior to the exercise.

The number of reload  options  included in the  amounts  shown in column (g) for
1994, 1993 and 1992,  respectively,  are as follows:  Mr. Mark,  159,800,  0 and
277,793; Mr. Shanahan,  109,700, 0 and 81,910; Mr. Cooling,  65,750,  55,320 and
55,735; Mr. Agate, 107,958, 20,080 and 63,692 and Mr. Metzler, 3,222, 18,622 and
6,521. See also 1994 Option Grants on page 12.

(6) The amount shown represents an upfront grant of "above-market" stock options
in place of  grants  that  would  otherwise  have been made  during  the  period
1993-1998.

(7) Amounts shown in All Other Compensation, column (i), are pursuant to
programs available to all employees generally, as follows:

<TABLE>
<CAPTION>
                                                                                     Supplemental
                                           Savings &                                  Savings &
                                           Investment                                 Investment         Value of
                                              Plan         Retiree      Success          Plan          Company Paid
                                            Company       Insurance     Sharing        Company        Life Insurance
             Named Officer                   Match         Account      Account         Match            Premiums
<S>                                          <C>           <C>          <C>             <C>                <C>
Reuben Mark                                  6,300         7,173        2,500           79,342             6,256
William S. Shanahan                          6,300         3,586        2,500           42,305             7,521
William G. Cooling                           6,300         7,173        2,500           21,266             3,323
Robert M. Agate                              6,300         7,173        2,500           18,963             6,896
David A. Metzler                             6,300         7,173        2,500           17,480             4,073
</TABLE>

                                      11
<PAGE>

The amounts shown as Savings & Investment Plan Company Match,  Retiree Insurance
Account  and  Success  Sharing  Account  represent  the value (as of the time of
allocation) of shares of Series B Convertible  Preference Stock allocated to the
Named Officers' Accounts under the Savings and Investment Plan. Premium payments
for life  insurance  were not made  pursuant  to  split  dollar  life  insurance
arrangements.

1994 Option Grants

The following table shows information  regarding grants of stock options in 1994
to the Named  Officers.  The table includes both new options granted in 1994 and
reload options granted  automatically under the Accelerated Ownership Feature of
the 1987  Stock  Option  Plan  described  on page 11 in  footnote  5. Use of the
Accelerated  Ownership  Feature  does not  result  in an  increase  in the total
combined  number of shares and options held by an employee.  The Company did not
grant any stock appreciation rights during 1994.

INDIVIDUAL GRANTS

<TABLE>
<CAPTION>
            (a)                    (b)             (c)               (d)              (e)             (f)
                                Number Of       % Of Total
                               Securities        Options
                               Underlying       Granted To         Exercise                       Grant Date
                                 Options        Employers          Or Base                          Present
     EXECUTIVE OFFICER           Granted      In Fiscal Year     Price ($/Sh)     Exp. Date       Value($)(7)
<S>                              <C>               <C>              <C>           <C>             <C>
Reuben Mark
 2/94 Reload Options(1)          159,800           6.32%            63.8125       03/08/99        1,395,054
William S. Shanahan
 1994 Grant(2)                    43,000           1.70%            56.2500       09/07/04          496,220
 2/94 Reload Options(1)          109,700           4.34%            62.8125          (3)            939,032
  TOTAL                          152,700           6.04%                                          1,435,252
William G. Cooling
 1994 Grant(2)                    21,000           0.83%            56.2500       09/07/04          242,340
 2/94 Reload Options(1)           65,750           2.60%            64.1875          (4)            579,915
  TOTAL                           86,750           3.43%                                            822,255
Robert M. Agate
 1994 Grant(2)                    21,000           0.83%            56.2500       09/07/04          242,340
 2/94 Reload Options(1)           61,012           2.41%            61.0625          (5)            504,569
 11/94 Reload Options(1)          46,946           1.86%            60.2500          (6)            373,690
  TOTAL                          128,958           5.10%                                          1,120,599
David A. Metzler
 1994 Grant(2)                    20,000           0.79%            56.2500       09/07/04          230,800
 5/94 Reload Options(1)            3,222           0.13%            56.4375       09/09/97           25,454
  TOTAL                           23,222           0.92%                                            256,254
</TABLE>

(1) Reload options received pursuant to the Accelerated Ownership Feature become
fully  exercisable  six  months  after  the date of grant and  terminate  on the
expiration date of the original option. See also footnote 5 on page 11.
Footnotes continue on following page.



                                      12
<PAGE>

(2)  The  1994  option  grants  (other  than  options  granted  pursuant  to the
Accelerated   Ownership  Feature  referred  to  above)  become   exercisable  in
increments of one-third annually commencing on the first anniversary date of the
option grant and become fully exercisable on the third anniversary date thereof.

(3)  Includes  the  following  options  received  pursuant  to  the  Accelerated
Ownership Feature:  16,490 options expiring on 09/09/97;  6,491 options expiring
on 09/07/98; 46,702 options expiring on 09/13/99; and 40,017 options expiring on
09/12/00.

(4)  Includes  the  following  options  received  pursuant  to  the  Accelerated
Ownership Feature: 6,613 options expiring on 06/27/95; 5,050 options expiring on
06/12/96;  18,649  options  expiring on  09/13/99;  22,466  options  expiring on
09/12/00; and 12,972 options expiring on 10/10/01.

(5)  Includes  the  following  options  received  pursuant  to  the  Accelerated
Ownership Feature: 4,256 options expiring on 06/27/95; 7,279 options expiring on
06/12/96;  1,913  options  expiring  on  06/13/96;  4,977  options  expiring  on
09/09/97;  18,937  options  expiring on  09/13/99;  12,458  options  expiring on
09/12/00; and 11,192 options expiring on 10/10/01.

(6)  Includes  the  following  options  received  pursuant  to  the  Accelerated
Ownership Feature:  5,705 options expiring on 10/10/01;  13,423 options expiring
on  09/03/02;  601 options  expiring on  09/09/97;  13,093  options  expiring on
09/07/98;  7,415 options  expiring on 09/12/00;  and 6,709  options  expiring on
09/01/03.

(7) Amounts  shown are  estimates  of the value of the  options  which have been
calculated by Hewitt  Associates  using a Black-Scholes  based option  valuation
model.  The  material   assumptions  and  adjustments   incorporated   into  the
Black-Scholes  based model include the exercise price of the option,  the option
term (including the impact of the Accelerated  Ownership  Feature),  an interest
rate factor based on the U.S.  Treasury  rate over the option term (ranging from
4% to 7%), a volatility  factor based on the standard  deviation of the price of
the  Company's  Common  Stock for the one year  period  prior to the grant  date
(ranging from 18% to 23%) and a dividend rate based on the  annualized  dividend
rate per  share of Common  Stock at the  grant  date.  The  actual  value of the
options,  if any,  will  depend on the extent to which the  market  value of the
Common Stock exceeds the price of the option on the date of exercise. Management
believes  that the  Black-Scholes  model was not  developed  for the  purpose of
valuing  employee  stock options,  particularly  those having rights such as the
Accelerated Ownership Feature. There can be no assurance that this Black-Scholes
based model will approximate the value the executive will actually realize.



                                      13
<PAGE>

1994 Option Exercises And Year-End Values

The following  table shows  information  regarding the exercise of stock options
during 1994 by the Named  Officers  and the number and value of any  unexercised
stock options as of December 31, 1994. 
<TABLE> 
<CAPTION>
         (a)                      (b)               (c)                (d)                 (e)
                                                                    Number of
                                                                   Securities           Value of
                                                                   Underlying          Unexercised
                                                                   Unexercised        In-The-Money
                                                                   Options at          Options at
                                 Shares                            FY-End (#)          FY-End ($)
                              Acquired On          Value          Exercisable/        Exercisable/
    Executive Officer         Exercise (#)      Realized ($)      Unexercisable       Unexercisable
<S>                              <C>            <C>                 <C>                 <C>
Reuben Mark                      268,700        10,999,906          1,516,574/          32,934,113/
                                                                      666,669              159,581
William S. Shanahan              174,641         5,704,176            272,240/           1,993,885/
                                                                       87,001              739,968
William G. Cooling                77,386         1,141,913            140,585/             678,541/
                                                                       45,001              384,738
Robert M. Agate                  119,105           955,115             61,012/             141,090/
                                                                       89,613              510,773
David A. Metzler                   6,155           176,024             96,317/           1,961,967/
                                                                       37,001              310,031
</TABLE>

The option  values  shown above  reflect an increase in the market  value of the
Company from $2.7 billion as of December  31, 1987 (the  earliest  grant year of
the options reported above) to $9.2 billion on December 31, 1994. The number and
value of exercisable options shown for Mr. Metzler in columns (d) and (e) do not
reflect  his option  exercise in  February  1995 which  reduced the value of his
options  shown  in  column  (e)  above  by  $31,518.   Including  this  February
transaction, the number of exercisable options beneficially owned by Mr. Metzler
as of February  22, 1995 is as shown on the  Security  Ownership  of  Management
Table on page 6.


Retirement Plan

Table A below shows the estimated maximum annual  retirement  benefit payable to
persons (including the Named Officers) retiring in 1995 under the "final average
earnings"  formula  of  the  Colgate  Employees'  Retirement  Income  Plan  (the
"Retirement  Plan").  Table B shows the estimated annual retirement  benefit for
each of the Named Officers payable under the Colgate Personal Retirement Account
("PRA")  formula,  which was added to the  Retirement  Plan on July 1, 1989. All
salaried employees of the Company employed at June 30, 1989 (including the Named
Officers)  were offered a one-time  election to maintain the  Retirement  Plan's
benefit  under  the  "final   average   earnings"   formula  by  making  monthly
contributions of 2% of recognized  earnings  (described  below) up to the Social
Security wage base and 4% of recognized earnings in excess of the wage base. All
of the Named  Officers made this one-time  election in 1989.  The Named Officers
and other  employees  who so elected are entitled at  retirement  to receive the
greater of the benefit under the "final average earnings" benefit formula (Table
A) or the benefit under the PRA formula (Table B).



                                      14
<PAGE>

                                    TABLE A
                                (EXPRESSED IN $)
<TABLE>
<CAPTION>
                                                   YEARS OF SERVICE
REMUNERATION(1,2,3)    15           20            25             30             35              40
<S>                   <C>          <C>          <C>            <C>            <C>              <C>
  500,000             135,000      180,000        225,000        270,000        315,000          360,000
  750,000             202,500      270,000        337,500        405,000        472,500          540,000
1,250,000             337,500      450,000        562,500        675,000        787,500          900,000
1,750,000             472,500      630,000        787,500        945,000      1,102,500        1,260,000
2,250,000             607,500      810,000      1,012,500      1,215,000      1,417,500        1,620,000
2,750,000             742,500      990,000      1,237,500      1,485,000      1,732,500        1,980,000
</TABLE>

(1)  Remuneration  equals "final average  earnings"  which is the average of the
individual's highest consecutive three years of "recognized earnings" out of the
ten years immediately preceding retirement. For the Named Officers,  "recognized
earnings" is the sum of regular  annual  salary as of January 1, plus  incentive
and bonus  payments  paid during the  preceding  calendar  year (columns (c) (or
annual  salary as of January 1, if higher) and (d) in the  Summary  Compensation
Table on page 10).

(2) The number of years of credited service under the Retirement Plan as of
January 1, 1995 for the Named Officers are: Mr. Mark--31 years 7 months; Mr.
Shanahan--29 years 5 months; Mr. Cooling--22 years 9 months; Mr. Agate--33
years 11 months; and Mr. Metzler--29 years 11 months.

(3) Includes  payments  under the  Supplemental  Employees'  Retirement  Plan in
excess of  limitations  under the  Internal  Revenue  Code of 1986,  as amended.
Benefits are computed by multiplying  "final average earnings" by the product of
years of credited  service and 1.8%.  Benefits  payable  under the  Supplemental
Employees'  Retirement  Plan are  subject  to a maximum of 70% of the sum of the
individual's  base  salary  at  retirement  and  bonus  for  the  calendar  year
immediately  preceding  retirement,   less  benefits  payable  under  the  basic
Retirement  Plan.  Benefits  are  subject to an offset for Social  Security  and
certain other  enumerated  benefits.  

Benefits under the PRA are determined as follows: On July 1, 1989, an account
with an opening balance was established for each eligible person employed on
June 30, 1989, equal to the greater of (i) the lump-sum value of the pension
then accrued under the Retirement Plan's "final average earnings" formula or
(ii) an amount calculated by aggregating the monthly pay-based credits which
would have been made to the employee's account had the PRA always been in
effect. Thereafter, and with respect to PRA accounts established for any
eligible employee hired on or after July 1, 1989, monthly pay-based credits are
accumulated in an employee's account, being determined as a percentage of the
employee's monthly recognized earnings in accordance with the following formula:

                                           Up to 1/4 of
                                              Social          Over 1/4 of
                                             Security       Social Security
Years of Service                             Wage Base         Wage Base
 0-9..................................         2.50%               3.75%
10-14.................................         3.00%               4.50%
15-19.................................         4.00%               6.00%
20-24.................................         5.35%               8.00%
25 or more............................         7.50%              11.25%


                                      15
<PAGE>

In addition, the employee's account is credited monthly with interest at 2% over
the current six-month Treasury bill rate, adjusted quarterly.

                                   TABLE B

Table B shows the estimated annual retirement benefits payable under the PRA for
each of the Named Officers,  based on 1995  recognized  earnings and assuming no
future increases in such earnings and an annuity rate of 9%: 

                             Year         Amount of
                           Reaching         Level
                            Age 65       Annuity ($)1
Reuben Mark                  2004          813,890
William S. Shanahan          2005          446,416
William G. Cooling           2009          277,722
Robert M. Agate              2001          209,448
David A. Metzler             2008          248,595

(1) Includes  payments in excess of Internal Revenue Code limitations  under the
Supplemental Employees' Retirement Plan. Benefits payable under the Supplemental
Employees'  Retirement  Plan are  subject  to a maximum of 70% of the sum of the
individual's  base  salary  at  retirement  and  bonus  for  the  calendar  year
immediately  preceding  retirement,   less  benefits  payable  under  the  basic
Retirement Plan.


Executive Severance Plan and Other Arrangements

The Executive  Severance Plan (the "Severance Plan") was adopted by the Board of
Directors effective September 1, 1985, and was last amended as of June 11, 1992.
The Severance Plan is administered by the Personnel and  Organization  Committee
(the "P&O  Committee").  The P&O Committee  selects  participants from among the
executive  officers and other key  personnel of the Company and has selected the
Named Officers, among others, as participants.

If within  two years of a change of control of the  Company  (as  defined in the
Severance  Plan),  an executive  participating  in the Severance Plan terminates
employment  due to an adverse  change in conditions of employment or the Company
terminates the executive's  employment  other than for cause (defined as serious
willful misconduct likely to result in material economic damage to the Company),
the executive is entitled to receive,  in a lump sum, an amount equal to between
12 and 36 months of  compensation  and a pro rata cash bonus under the Executive
Incentive Compensation Plan for the period prior to termination. Compensation is
defined to include the executive's  base salary as of the termination  date plus
his or her highest cash award under the Executive  Incentive  Compensation  Plan
within  the last five  years.  If an outside  accounting  firm  determines  that
receipt of such a lump sum under the Severance  Plan would subject the executive
officer to tax under  Section 4999 of the Internal  Revenue  Code, he or she may
elect to receive in lieu of such lump sum, a reduced  amount  resulting in equal
or greater net after-tax aggregate payments than would be received by payment of
the lump sum.

In addition,  the Company has made  commitments to participants in the Severance
Plan that if it terminates the  employment of a participant  at its  convenience
rather  than  as a  result  of  a  change  of  control,  it  will  continue  the
participant's base salary and certain benefits for a period ranging from nine to
36 months. No payments are made in the event of a voluntary  termination  (which
does not include termination due to an

                                      16
<PAGE>

adverse  change in  conditions  of  employment)  or  termination  for cause.  In
addition, the period during which salary is continued and benefits are paid does
not extend  beyond  attainment  of age 65 or  attainment  of 85 or more combined
years of age and service with the Company.


Other arrangements relating to a change of control contained in existing Company
benefit plans are as follows.  Under the 1977 and 1987 Stock Option  Plans,  all
outstanding  stock  options  held by  employees,  whether or not then  currently
exercisable,  become immediately exercisable upon a change of control. Under the
Non-Employee  Director Stock Option Plan,  all  outstanding  options  granted to
non-employee  directors  also become  immediately  exercisable  upon a change of
control regardless of whether or not they were then fully vested and exercisable
or the options may be  surrendered  for the  difference  between their  exercise
price and the stock's current value. In addition,  under the Executive Incentive
Compensation  Plan,  the Board of Directors has the discretion to accelerate the
vesting of restricted  stock awards to executive  officers.  With respect to the
Supplemental  Employees' Retirement Plan, which is an unfunded plan, the Company
has arranged for a letter of credit which  requires the issuing bank to fund the
accrued  benefits payable under such plan in the event of a change of control of
the Company and the Company's  refusal to pay the benefit.  Funding will be made
by  payments  to a trust,  which  currently  is  subject  to the  claims  of the
Company's creditors in the event of an insolvency.


COMPENSATION COMMITTEE INTERLOCKS AND CERTAIN TRANSACTIONS

As  discussed  above,  the  members of the P&O  Committee  during 1994 were Mrs.
Conway and Messrs. Alden, Ferguson,  Johnson, Kendall and Lewis. All six members
are  non-management  directors,  and none has any  direct or  indirect  material
interest in or relationship with the Company or any of its  subsidiaries,  other
than  stockholdings  as discussed above and as related to his or her position as
director.  None of the executive officers of the Company has served on the Board
of  Directors  or  compensation  committee  of any  other  entity,  any of whose
officers served either on the Company's Board of Directors or the P&O Committee.

The Company purchases and leases computer equipment,  software and services from
IBM Corporation.  These transactions are all entered into in the ordinary course
of the Company's  business,  are made on customary  terms and  conditions and in
total are not  material  to the Company or IBM  Corporation.  Ellen  Hancock,  a
director of the Company,  is a former Senior Vice President of IBM  Corporation.
The  Company  believes  that Ms.  Hancock  has no  direct or  indirect  material
interest in these transactions.

The Company from time to time enters into  non-leveraged  swap  agreements  with
various  financial   institutions,   including  General  Re  Financial  Products
Corporation  (a  subsidiary of General Re  Corporation),  the effect of which is
typically to convert the Company's debt from floating to fixed rate obligations.
The Company's  fixed rates are set by competitive  bid. These  transactions  are
entered  into  in  the  ordinary   course  of  the   Company's  and  General  Re
Corporation's  business,  are made on customary terms and conditions and are not
material to the Company or General Re Corporation.  Ronald Ferguson,  a director
of the  Company,  is the  Chairman of the Board and Chief  Executive  Officer of
General Re Corporation.  The Company believes that Mr. Ferguson has no direct or
indirect material interest in these transactions.

P&O COMMITTEE REPORT ON EXECUTIVE COMPENSATION

Pursuant  to the  rules  of the  SEC,  set  forth  below  is the  report  of the
Compensation  Committee  regarding  its  compensation  policies for 1994 for the
Company's executive officers, including the Chief Executive Officer.

                                      17
<PAGE>

The  Company's  executive  compensation  practices  are  designed to support its
business goals of fostering profitable growth and increasing  shareholder value.
The Company seeks to align the interests of executives and stockholders  through
the use of stock-based  compensation plans. In addition, the Company's policy is
to pay for performance;  that is, the better the individual, team, business unit
and/or global performance against established goals and objectives,  the greater
the compensation  reward.  Finally,  each element of the Company's  compensation
package is designed to be competitive with the  compensation  practices of other
leading consumer products and industrial companies.

As noted  above,  the P&O  Committee  is  composed  entirely  of  non-management
directors.  In  addition  to Company  sources,  the P&O  Committee  periodically
retains the services of independent  compensation  consultants to help it assess
the competitiveness  and effectiveness of the Company's  executive  compensation
practices in general and for the Chief  Executive  Officer in  particular.  Most
recently,  in 1991 Hewitt  Associates  conducted a  comprehensive  review of the
Company's executive compensation practices at all levels. In 1992, Towers Perrin
reviewed the current and long term incentive compensation of the Chief Executive
Officer,  as discussed later in this report.  In 1994,  Towers Perrin  consulted
with the P&O Committee in its review of Section  162(m) of the Internal  Revenue
Code and in developing  modifications to existing  compensation plans to qualify
compensation paid to its executive officers for deductibility. The P&O Committee
also  consulted  with Towers Perrin in its annual review of the Chief  Executive
Officer's long term compensation.

The P&O Committee  reviewed and recommended  the overall  compensation of Reuben
Mark, the Chairman and Chief  Executive  Officer of the Company,  subject to the
approval  of the  non-management  directors.  In  addition,  the  P&O  Committee
reviewed and approved and the Board  ratified,  the overall  compensation of the
other executive  officers of the Company.  The key elements of compensation used
by the Company are base salary and performance based incentives including annual
cash  bonuses,  stock  options  and other  long  term  incentives.  This  report
discusses the Company's practices regarding each of these elements as applied to
the executive officers generally and concludes with a separate discussion of Mr.
Mark's compensation in particular.

Base Salary

The  Company's  practice  is to  pay  salaries  which  are  competitive  with  a
comparison  group of other leading  consumer  products and industrial  companies
(the "Comparison  Group"). The companies in the Comparison Group are selected by
the  Company's  Human  Resources  department  based  on  the  recommendation  of
independent  compensation  consultants  and are reviewed and approved by the P&O
Committee.  While  the  Comparison  Group is  comprised  primarily  of  consumer
products  companies,  companies  outside the  consumer  products  field are also
included because the Company believes,  and the P&O Committee concurs,  that the
market for  executive  talent is broader  than simply  other  consumer  products
companies.  The peer group used in the Stock Price  Performance Graph on page 22
is composed solely of companies with whom the Company competes in one or more of
its primary  businesses.  The  composition  of the  Comparison  Group is updated
periodically.

The midpoint of the salary range for executive  officers is set at the median of
the Comparison  Group,  with salaries above the median  available to exceptional
performers  and key  contributors  to the success of the Company.  Annual salary
adjustments   are   based  on   individual   performance,   assumption   of  new
responsibilities,  competitive  data from the Comparison Group and the Company's
overall annual salary budget guidelines.  If an executive officer is responsible
for a particular business unit, such unit's financial results

                                      18
<PAGE>

are taken  into  account.  In  addition,  other  performance  measures,  such as
improvements in customer service,  faster product development,  improving market
share of Colgate  brands,  global  expansion  and  productivity  increases,  are
considered.

Increases  for all executive  officers as a group were  determined by the direct
manager of each officer taking into account the Company's pre-established salary
increase  guidelines,  business  unit  results  for  those  with  business  unit
responsibilities,  as  well  as an  individual  performance  assessment  of each
officer by his or her direct manager, based on the factors discussed above. As a
group, in 1994 executive  officers were paid at approximately  the median of the
Comparison Group for similar jobs.


Annual Cash Bonus

In 1994, the Company's  executive officers were eligible for annual cash bonuses
under the Executive  Incentive  Compensation  Plan (the "EICP Plan")  previously
approved by stockholders.  During 1994,  stockholders approved the addition of a
section to the EICP Plan requiring that annual bonuses for covered  employees be
made  only upon the  successful  attainment  of  specific  performance  measures
established in advance by the P&O Committee.  During 1994, the covered employees
for cash bonus  purposes  included  the Chief  Executive  Officer  and the seven
executive  officers who report directly to him (the "Covered  Executives").  The
amount of the annual bonus for these  Covered  Executives  is payable based upon
the degree of achievement of pre-established  performance  measures,  subject to
the P&O Committee's  discretion to adjust awards downward.  The  pre-established
performance measure was an earnings per share goal.

Individual  bonuses for executive  officers who were not Covered Executives were
determined by a formula based on the financial performance of the entire company
as a whole or the business  unit to which an  executive  was assigned as well as
performance  against  specific  individual  and  team  goals.  The  Company-wide
financial performance measure was an earnings per share goal and this applied to
all officers with corporate-wide  responsibilities.  The business unit financial
measures  were sales and profit and these  applied to all officers with specific
business unit responsibilities.

Executive  officers  were  assigned  threshold,  target and maximum  bonus award
opportunities  based on their  grade  levels.  Target  award  opportunities  are
generally set at the median of the Comparison  Group. If the Company or business
unit  exceeds its  earnings  per share or sales and profit  goals,  above-target
bonuses  may be  granted.  If the  minimum  financial  goals  have not been met,
bonuses, if any, would be below the target level.

During 1994, the Company  exceeded its earnings per share goal and most business
units  exceeded their sales and profit goals;  therefore,  bonuses for executive
officers as a group exceeded  median bonus levels of the Comparison  Group.  For
each of the seven Covered Executives, the P&O Committee exercised its discretion
to adjust bonus awards  downward,  so that in each case, the executive  received
less than the bonus formula indicated.

Long Term Performance-Based Incentives

Colgate has two principal  compensation  vehicles for  encouraging the long term
growth and performance of the Company.  The first is stock options granted under
the 1987 Stock Option Plan, and the second is restricted  stock awards under the
Long Term Global Growth Program of the EICP Plan.

                                      19
<PAGE>

The 1987 Stock Option Plan

Under the Company's 1987 Stock Option Plan, stock options are generally  granted
annually to executive  officers.  Guidelines for the size of stock option awards
are  developed  based on factors  similar to those used to determine  salary and
bonus,  including a review of the practices of the Comparison  Group.  Since the
Company, with the concurrence of the P&O Committee, views stock options as a way
to obtain competitive  compensation advantage,  target award levels are set from
the median to the 75th percentile of the Comparison  Group.  Actual award grants
may vary from target based on individual performance,  business unit performance
or the assumption of increased responsibilities.  In the event of poor corporate
performance,  the P&O  Committee  may decide not to grant annual stock  options.
1994 stock option awards for executive  officers as a group reflect above target
corporate  performance.  The  amount  and terms of  current  stock  holdings  by
executive officers did not influence grant decisions.

Stock  options  during 1994 (other than options  granted  under the  Accelerated
Ownership  Feature  described  on page 11 in  footnote 5) were  granted  with an
exercise  price  equal to the market  price of the  Common  Stock on the date of
grant and have a ten-year  term.  They vest in equal  annual  installments  over
three years.  This approach is designed to motivate the creation of  stockholder
value over the long term since the full benefit of the stock option grant cannot
be realized  unless stock price  appreciation  occurs over a number of years. In
addition,  the Accelerated  Ownership  Feature of the 1987 Stock Option Plan (as
previously approved by stockholders)  facilitates ownership and retention of the
Common Stock by executive officers of the Company.


The Long Term Global Growth Program

Under the Long Term  Global  Growth  Program,  long term  incentive  awards  are
dependent  on Company  achievement  of targeted  levels of growth in  compounded
global  annual net sales and earnings  per share over a  three-year  measurement
period. In addition to these financial measures,  supplemental  measures dealing
with non-financial business fundamentals are established from time to time.

Each year an executive officer is assigned a threshold, target and maximum award
opportunity  which  is  realizable  if the  Company  meets or  exceeds  specific
financial goals,  e.g.,  sales and earnings per share,  over the following three
years.  The target award  opportunities  are set in dollars as a  percentage  of
salary at the median of the Comparison  Group,  except for the Chairman's target
which is expressed as a specific number of shares. At the end of the measurement
period, awards are made in the form of restricted stock based on the fair market
value of the Common  Stock on the date the award is  actually  made.  Awards are
subject  to  the  discretion  of the  P&O  Committee.  Once  awarded  after  the
three-year  measurement  period,  the  restricted  stock  grants are  subject to
possible  forfeiture  for an  additional  three year  period if the  executive's
employment with the Company is terminated during that time.

The P&O Committee  granted  restricted stock awards to executive  officers under
the Long Term Global  Growth  Program for 1994 based on sales and  earnings  per
share growth and performance on supplemental measures dealing with non-financial
business fundamentals over the 1992 through 1994 measurement period. Performance
on the financial measures exceeded target and all participants received an award
above target based on a pre-established  formula relating sales and earnings per
share growth to target.  Performance on the supplemental  measures was evaluated
by the P&O  Committee  to be  above  standard  which  resulted  in the  grant of
restricted shares based on a pre-established formula relating this evaluation

                                      20
<PAGE>

to a  percentage  of the target  award.  The  amount and terms of current  stock
holdings by executive officers did not influence grant decisions.


1994 Chief Executive Officer Compensation

As mentioned  above,  the P&O  Committee  reviewed and  recommended  the overall
compensation  of Reuben Mark,  the Chairman and Chief  Executive  Officer of the
Company,  subject to the approval of the non- management directors. As discussed
in the Base Salary section above, the midpoint of the salary range for executive
officers is set at the median of the Comparison  Group,  with salaries above the
median  available to exceptional  performers and key contributors to the success
of the Company.  In setting Mr. Mark's 1994 base salary,  the key factor the P&O
Committee   considered   was  the  Company's   pre-established   guidelines  for
determining  salary  increases.  Other factors included the Company's success in
exceeding  its  sales  and  profit  goals in 1993,  Mr.  Mark's  tenure as Chief
Executive  Officer,   his  individual   performance  and  contributions  to  the
continuing  success and increased  value of the Company and a comparison of base
salaries of other chief executive officers in the Comparison Group. During 1994,
the P&O  Committee  increased  Mr.  Mark's  annual  salary  by 5%.  Given  these
considerations,  particularly Mr. Mark's individual  performance and the Company
performance  during his tenure as Chief  Executive  Officer,  his annual  salary
exceeds the median of the Comparison Group.

As  discussed  above in the  Annual  Cash  Bonus  section,  the Chief  Executive
Officer's  annual  bonus is payable  based  upon the  successful  attainment  of
specific  performance  measures  established  in advance  by the P&O  Committee,
subject to the P&O Committee's  discretion to adjust calculated awards downward.
During 1994, the  pre-established  performance measure was an earnings per share
goal.  Based on this bonus  formula,  Mr.  Mark was  awarded an annual  bonus of
$1,413,000, an increase of 11.8% over the previous year. As the Company exceeded
its  earnings  per share  goal,  bonuses  for the Chief  Executive  Officer  and
executive  officers as a group  exceeded  median bonus levels of the  Comparison
Group.  With regard to Mr. Mark's annual bonus, the P&O Committee  exercised its
discretion to adjust his bonus  downward so that he received less than the bonus
formula indicated.

In 1992,  the P&O  Committee  retained  Towers  Perrin  to  design  a long  term
incentive program for Mr. Mark for 1993 and beyond.  Towers Perrin recommended a
new program which was approved by all non- management  directors in 1993 and was
described in the 1993 proxy. The purpose of the new program is to give the Chief
Executive  Officer strong  incentive to lead the Company to achieve  exceptional
results.  The program is thus structured to provide a substantial benefit to Mr.
Mark if the performance of the Company is  outstanding,  but a modest benefit or
no benefit at all if the Company's performance is average or below average.

As part of the long term  incentive  program  developed  for Mr.  Mark,  the P&O
Committee also  recommended and all the  non-management  directors  approved Mr.
Mark's  eligibility in 1993 and thereafter for awards under the Long Term Global
Growth Program described above. As described in last year's proxy statement, Mr.
Mark's target award opportunity  under this program,  stated in shares of Common
Stock rather than cash, for the measurement  period  1992-1994 is 22,500 shares.
As  discussed  above in the Long Term Global  Growth  Program  section,  the P&O
Committee granted  restricted stock awards to executive  officers under the Long
Term Global Growth Program for 1994 based on sales and earnings per share growth
and performance on supplemental  measures  dealing with  non-financial  business
fundamentals  over the 1992  through  1994  measurement  period.  The  Company's
performance on the financial  measures  exceeded  target and the Chief Executive
Officer and all executive officers as a group received an award above target



                                      21
<PAGE>


based on a pre-established  formula relating sales and earnings per share growth
to target.  Performance  on the  supplemental  measures was evaluated by the P&O
Committee to be above standard which resulted in the grant of restricted  shares
based on a  pre-established  formula relating this evaluation to a percentage of
the  target  award.  Mr.  Mark was  granted  38,093  restricted  shares  for the
1992-1994 measurement period.

No new stock option  grants (other than options  granted  under the  Accelerated
Ownership Feature described on page 11 in footnote 5) were granted to Mr.
Mark in 1994.

In summary, the P&O Committee believes that executive performance  significantly
influences Company  performance,  and therefore the P&O Committee's  approach to
executive  compensation has been guided by the principle that executives  should
have the potential  for  increased  earnings  when  performance  objectives  are
exceeded,  provided  that  there is  appropriate  downside  risk if  performance
targets are not met.

The foregoing report has been furnished by Mrs. Conway (Chair) and Messrs.
Alden, Ferguson, Johnson, Kendall and Lewis.


STOCK PRICE PERFORMANCE GRAPH

The following graph compares  cumulative total stockholder returns on the Common
Stock against the S&P  Composite-500  Stock Index and a peer company index for a
five-year period ending December 31, 1994. 

[3-LINE CHART REPRESENTING TABLE BELOW]

<TABLE> 
<CAPTION>
                               1989        1990        1991          1992         1993           1994 
<S>                             <C>         <C>         <C>           <C>          <C>            <C>
Colgate-Palmolive               100         119         162           189          217            227
Peer Group                      100         100         124           131          146            163
S&P 500                         100          97         126           136          150            152
</TABLE>



                                      22
<PAGE>


The companies included in the peer company index compete with the Company in one
or more of its  primary  businesses  and are the same as included in last year's
proxy statement.  They are as follows: Avon Products,  Inc., Clorox Company, The
Dial Corp.,  Dow Chemical  Company (Dow  Brands),  Eastman Kodak Company (Lehn &
Fink),  Gillette  Company,  Ralston  Purina  Company (Pet Foods  Division),  The
Procter & Gamble Company,  Quaker Oats Company (Pet Foods Division) and Unilever
N.V. The Comparison  Group discussed in the P&O Committee Report earlier in this
Proxy  Statement  includes  other  industrial  companies  and consumer  products
companies for reasons discussed in the report.


2. APPROVAL OF SELECTION OF AUDITORS

The  Board of  Directors,  on the  recommendation  of the Audit  Committee,  has
selected  Arthur Andersen LLP as auditors for the year ending December 31, 1995.
Arthur Andersen LLP, formerly Arthur Andersen & Co., has audited the accounts of
the  Company  since its  incorporation.  The  Board of  Directors  considers  it
desirable to continue the services of Arthur  Andersen LLP.  Representatives  of
Arthur  Andersen LLP are  expected to be present at the meeting.  They will have
the  opportunity  to make a  statement  and  will be  available  to  respond  to
appropriate questions.  If the stockholders should fail to approve the selection
of auditors, auditors will be designated by the Board of Directors.

The Board  recommends a vote IN FAVOR of the approval of the selection of Arthur
Andersen LLP as auditors.


STOCKHOLDER PROPOSAL

Stockholder  proposals for inclusion in the proxy materials relating to the 1996
Annual  Meeting of  Stockholders  must be  received by the Company no later than
November 22, 1995.

Management  carefully  considers all proposals and suggestions from stockholders
and  supports  proposals  which it  believes  are in the best  interests  of the
Company and its stockholders. However, management opposes the following proposal
for the reasons indicated below.


3. STOCKHOLDER PROPOSAL ON BLANK CHECK PREFERENCE STOCK

Management  has been advised that College  Retirement  Equities  Fund, 730 Third
Avenue,  New York,  New York 10017,  owner of 1,464,786  shares of Common Stock,
intends to submit the following proposal at the meeting.



                                      23
<PAGE>

CREF Shareholder Resolution

WHEREAS,  the Company's  Board of Directors  has  authority  under the Company's
charter  to issue one or more  classes of  so-called  "blank  check"  preference
stock, having such voting and other rights as the Board, in its sole discretion,
may determine;

WHEREAS,  the  Board  may be able to deter  unsolicited  acquisition  offers  by
placing  blank  check   preference  stock  in  friendly  hands  without  seeking
shareholder approval;

WHEREAS,  Delaware's anti-takeover statute enhances the Board's ability to deter
unsolicited  takeover bids by placing a block of blank check preference stock in
friendly hands;

WHEREAS,  such use of blank check  preference  stock by the Board could  deprive
shareholders of the opportunity to consider valuable offers for their stock;

RESOLVED that the shareholders request that the Board:

Adopt a policy of seeking shareholder approval prior to placing preference stock
with any  person or group  except  for the  purpose  of  raising  capital in the
ordinary  course  of  business  or  making  acquisitions  and  without a view to
effecting a change in voting power.


Proponent's Supporting Statement

I. The Board can limit shifts in control of the Company by placing a block of
preference stock in friendly hands without shareholder approval.

The  Board  can  issue  blank  check   preference  stock  for  capital  raising,
acquisitions or as an anti-takeover device,  without shareholder  approval.  The
Board can use blank check preference  stock as an anti-takeover  device to deter
unsolicited  tender offers  favorable to  shareholders.  For example,  the Board
could issue blank check  preference  stock to dilute the stock  ownership of, or
create voting impediments for, an unsolicited acquirer. Since such uses of blank
check preference stock could diminish the value of the shareholders'  investment
and decrease  the market price of the  Company's  shares,  shareholder  approval
should be  obtained  before the Board uses blank  check  preference  stock as an
anti-takeover device.

II. Delaware's anti-takeover statute enhances the Board's ability to deter
takeovers by undertaking blocking transactions.

Delaware's  anti-takeover  statute  enhances  the  Board's  ability  to  deter a
takeover by placing blank check  preference stock in friendly hands. The statute
provides  generally  that  unless an  unsolicited  acquirer  obtains  85% of the
Company's  voting stock in the transaction by which it obtains 15%, it is barred
for three years from consummating a business  combination with the Company.  The
Board can thus effectively deter

                                      24
<PAGE>

unsolicited bids by placing a significant  block of blank check preference stock
in friendly hands,  making it much harder (if not impossible) for an unsolicited
bidder to attain the 85%  ownership  it needs to be exempted  from the  Delaware
statute.

III. The Board should not use blank check preference stock to disadvantage
shareholders without their consent.

The Board's discretionary authority to issue blank check preference stock should
only be exercised for corporate  purposes  demonstrably in the best interests of
shareholders.  Good corporate  governance requires that holders of a majority of
voting stock approve the use of blank check  preference  stock as a deterrent to
unsolicited  tender  offers--a use that is not necessarily in the best interests
of shareholders.

Management Statement on the Proposal

The Board of Directors recommends that you vote AGAINST the proposal.

This is the  third  consecutive  year that the  proponent  has  raised  the same
stockholder proposal. At the last two Annual Meetings, the stockholders rejected
the proposal.  In so doing, the  stockholders  have reaffirmed their support for
the Board's  authority to issue blank check  preference  stock when it is in the
best interests of the Company and its stockholders.  The stockholders originally
approved the Board's authority to issue blank check preference stock at the 1988
Annual Meeting.

The Board continues to believe that its ability to issue blank check  preference
stock in  appropriate  circumstances  is  essential  to  provide  the Board with
maximum  flexibility  to act in the  best  interests  of  the  Company  and  its
stockholders.

For the  Company to  continue  to succeed  in the  highly  competitive  consumer
products industry,  the Company must be in a position to respond  immediately to
financing,  acquisition  and other  business  opportunities  and  situations.  A
central  purpose of the  preference  stock is to enable  the  Company to respond
quickly to these  opportunities  and situations  free of the delays  inherent in
obtaining advance stockholder approval.  The proposal, if adopted, will severely
limit this  flexibility  and the Board's  ability to take advantage of strategic
business opportunities as they arise.

The Board is strongly committed to honor its fiduciary duty and always to act in
the best interests of the stockholders.

The proponent's  rationale for attempting to limit the Board's authority is that
if the Company were ever faced with a takeover attempt,  the Board might seek to
issue  preference  stock in a manner  disadvantageous  to  stockholders.  To the
contrary, the Board of Directors has a fiduciary responsibility and is committed
to act in the best interests of the Company and its stockholders. In this regard
it is worth noting that,  other than the  Chairman of the Board,  the  Company's
Board is comprised entirely of independent  directors without management ties to
the Company.

                                      25
<PAGE>


As illustrated  by  Colgate-Palmolive's  strong growth and impressive  financial
performance (see the Performance Graph on page 22 of this proxy statement),  the
Company's Board and management have consistently acted in the stockholders' best
interests, delivering a total return to stockholders over the past five years of
127%.  During this five-year period,  the Company  outperformed both the S&P 500
and the Peer Group Index.  The Board has clearly and  successfully  demonstrated
its commitment to acting in the best interests of  stockholders by acting on the
basis of its own business judgment in accordance with its fiduciary duty.

Safeguards  already  exist to protect  the  stockholders  against  the misuse of
preference stock by the Board.

The use of  preference  stock in a  takeover  situation  is  subject  to special
scrutiny under the heightened  standard of care applied by the courts to actions
taken in  response  to an offer.  In  addition,  the rules of the New York Stock
Exchange limit the amount of preference stock convertible into Common Stock that
may be issued without stockholder approval to 20% of the then outstanding voting
stock.  The  Board  believes  that  these  major  safeguards   ensure  that  the
stockholders' best interests will continue to be preserved and protected.

While the proponent suggests that the proposal is only intended to limit the use
of preference stock as a takeover  deterrent,  the actual effect of the proposed
policy would be much broader and potentially  detrimental to the Company and its
stockholders.

The proposal  requires  that the issuance of  preference  stock to raise capital
without  stockholder  approval be "in the ordinary  course of  business".  Since
"ordinary  course of  business"  is not  defined,  uncertainty  will exist as to
whether a particular  financing  satisfies  the standard and can be done without
stockholder  approval.  In  addition,   the  requirement  that  an  issuance  of
preference  stock  without  stockholder  approval  not effect a change in voting
power  also  creates  uncertainty  because  any  issuance  of voting  preference
stock--even absent a takeover proposal--could effect a change in voting power to
some degree.

These types of uncertainties will hamper the Company's ability to use preference
stock for financing and strategic  acquisitions  which are in the best interests
of the Company  and its  stockholders.  Because  prompt  response  to  financing
conditions and acquisition  opportunities in the competitive  consumer  products
market is often essential to their successful  completion,  these  opportunities
may not only be delayed by the proposed policy,  but permanently lost. The Board
believes  that this is what the  stockholders  sought to avoid by approving  the
Board's  authority  to  issue  the  blank  check  preference  stock  in 1988 and
reaffirming this approval for the preceding two years.

The Company  believes that an appropriate  balance  between Board  authority and
stockholder  approval was achieved when stockholders  authorized the blank check
preference stock in 1988. This balance enables the Board,  within the applicable
legal principles and New York Stock Exchange Rules, to act in the best interests
of  stockholders  while  retaining the maximum  flexibility to take advantage of
business opportunities as they arise and thereby maximize stockholder value.


The Board recommends that you vote AGAINST the proposal.



                                      26
<PAGE>

OTHER BUSINESS

Management  has no present  intention of  submitting  any matters to the meeting
other than those set forth above. It knows of no additional matters that will be
presented by others.  However,  with respect to any other business that may come
before the meeting,  the persons  designated in the enclosed  proxy will vote in
accordance with their best judgment.

By order of the Board of Directors.

Andrew D. Hendry
Senior Vice President, General Counsel and Secretary

                                      27
<PAGE>






                        [COLGATE-PALMOLIVE COMPANY LOGO]



                           NOTICE OF ANNUAL MEETING
                     OF STOCKHOLDERS AND PROXY STATEMENT

Printed on Recycled Paper

                                      28


<PAGE>

                           COLGATE-PALMOLIVE COMPANY
                     EMPLOYEES SAVINGS AND INVESTMENT PLAN

To: Plan Participants 

As a participant in the above Plan, you may direct the manner in which shares of
Company  Common  Stock and/or  Convertible  Preference  Stock  allocable to your
interest  in the Trust Funds  established  under such Plan shall be voted by the
appropriate  Trustee at the annual  meeting  of  stockholders  to be held at New
York, New York on May 4, 1995 or at any adjournment thereof.
                     Election of Directors, Nominees: 
                     V.R. Alden, J.K. Conway, R.E. Ferguson, 
                     E.M. Hancock, D.W. Johnson, J.P. Kendall, 
                     D.E. Lewis, R. Mark, H.B. Wentz, Jr. 

You are encouraged to specify your choices by marking the appropriate boxes, SEE
REVERSE SIDE,  but you need not mark any boxes if you wish to vote in accordance
with the Board of Directors' recommendations.  If a signed card is not returned,
shares  allocable  to your  interest  in the  Plan  will be  voted  in the  same
proportion as shares for which instruction  cards are received.  
                                     (Continued and to be signed on other side.)

<PAGE>
 
[X] Please mark your votes as in this example.                              4061

This proxy when properly  executed will be voted in the manner directed  herein.
If no direction is made, this proxy will be voted in accordance with the Board's
recommendations.
The Board of Directors recommends a vote FOR Items 1 and 2. 

1. Election of Directors. 
   (see reverse)                       FOR [ ] WITHHELD [ ] 

FOR, except vote withheld from the following nominee(s): 

- ---------------------------------------------------------

2. Approve selection of 
   Arthur Andersen LLP as Auditors.    FOR [ ] AGAINST [ ] ABSTAIN [ ] 


The Board recommends a vote AGAINST Item 3. 

3. Stockholder Proposal: 
   Blank Check Preference Stock.       FOR [ ] AGAINST [ ] ABSTAIN [ ] 

In its  discretion,  the Proxy  Committee is  authorized to vote upon such other
business as may properly come before the meeting.

NOTE: Please sign exactly as name appears hereon. Joint owners should each sign.
When signing as attorney, executor,  administrator,  trustee or guardian, please
give full title as such.

- ---------------------------------------------------------

- ---------------------------------------------------------
     SIGNATURE(S)                              DATE 


                              FOLD AND DETACH HERE



                                 ANNUAL MEETING
                                       OF
                    COLGATE-PALMOLIVE COMPANY STOCKHOLDERS

                             Thursday, May 4, 1995

Your vote is important to us. Please  detach the above proxy,  sign the card and
insert it in the enclosed  envelope at your earliest  convenience.  Further,  be
advised that your vote is held in confidence  by our outside  tabulator,  First
Chicago Trust Company of New York.


<PAGE>

P
R
O
X
Y 
                           COLGATE-PALMOLIVE COMPANY
                       300 Park Avenue, New York, NY 10022

                   Proxy Solicited by the Board of Directors
                       for Annual Meeting on May 4, 1995

The undersigned  hereby appoints as proxies,  with full power of substitution to
each,  REUBEN  MARK,  VERNON  R.  ALDEN and  HOWARD B.  WENTZ,  JR.  (the  Proxy
Committee)  to vote as  designated  on the reverse  side,  all shares  which the
undersigned  would be entitled to vote at the annual meeting of  stockholders of
the  Company  to be  held  at New  York,  New  York  on May  4,  1995  or at any
adjournments  thereof.  Action  hereunder  may be  taken by a  majority  of said
proxies or their substitutes who are present or if only one be present,  then by
that one.

                        Election of Directors, Nominees: 
                        V.R. Alden, J.K. Conway, R.E. Ferguson, 
                        E.M. Hancock, D.W. Johnson, J.P. Kendall, 
                        D.E. Lewis, R. Mark,  H.B. Wentz, Jr. 

You are encouraged to specify your choices by marking the appropriate boxes, SEE
REVERSE SIDE,  but you need not mark any boxes if you wish to vote in accordance
with the Board of Directors'  recommendations.  The Proxy Committee  cannot vote
your shares unless you sign and return this card.

                                     (Continued and to be signed on other side.)

<PAGE>
 
[X] Please mark your votes as in this example.                             0124

This proxy when properly  executed will be voted in the manner directed  herein.
If no direction is made this proxy will be voted in accordance  with the Board's
recommendations.

The Board recommends a vote FOR Items 1 and 2. 

1. Election of Directors. 
   (see reverse)                       FOR [ ] WITHHELD [ ] 

2. Approve selection of 
   Arthur Andersen LLP as Auditors.    FOR [ ] AGAINST [ ] ABSTAIN [ ] 

FOR, except vote withheld from the following nominee(s): 

- ---------------------------------------------------------

The Board recommends a vote AGAINST Item 3. 

3. Stockholder Proposal: 
   Blank Check Preference Stock.       FOR [ ] AGAINST [ ] ABSTAIN [ ] 

In its  discretion,  the Proxy  Committee is  authorized to vote upon such other
business as may properly come before the meeting.

NOTE: Please sign exactly as name appears hereon. Joint owners should each sign.
When signing as attorney, executor,  administrator,  trustee or guardian, please
give full title as such.

- ---------------------------------------------------------

- ---------------------------------------------------------
     SIGNATURE(S)                               DATE 


                              FOLD AND DETACH HERE



                                 ANNUAL MEETING
                                       OF
                     COLGATE-PALMOLIVE COMPANY STOCKHOLDERS

                             Thursday, May 4, 1995
                                Marriott Marquis
                                   10:00 a.m.
                               Broadway Ballroom
                                 1535 Broadway
                           (45th Street and Broadway)
                                  New York, NY

Your vote is important to us. Please  detach the above proxy,  sign the card and
insert it in the enclosed  envelope at your earliest  convenience.  Further,  be
advised that your vote is held in  confidence  by our outside  tabulator,  First
Chicago Trust Company of New York.

If you intend to attend the  meeting,  please fill out and mail  separately  the
enclosed ticket request.




<PAGE>


                         COLGATE-PALMOLIVE PHILS., INC.
                               STOCK/SAVINGS PLAN

To: Plan Participants 

As a participant in the above Plan, you may direct the manner in which shares of
Company Common Stock  allocable to your interest in the Funds "C" and "D" of the
CPPI Employees'  Retirement Plan  shall be voted by the Trustee/Custodian at the
annual meeting of  stockholders to be held at New York, New York, on May 4, 1995
or at any adjournment thereof.

                     Election of Directors, Nominees: 
                     V.R. Alden, J.K. Conway, R.E. Ferguson, 
                     E.M. Hancock, D.W. Johnson, 
                     J.P. Kendall, D.E. Lewis, R. Mark, 
                     H.B. Wentz, Jr. 

You are encouraged to specify your choices by marking the appropriate boxes, SEE
REVERSE SIDE,  but you need not mark any boxes if you wish to vote in accordance
with the Board of Directors'  recommendations. If a signed card is not returned,
shares  allocable to your interest in the Plan will be voted by the Custodian in
accordance with the instructions of the Trustee.

                                     (Continued and to be signed on other side.)

<PAGE>
 
[X] Please mark your votes as in this example.                              1958

This proxy when properly executed will be voted in the manner directed herein.
If no direction is made and this proxy is executed and returned, this proxy will
be voted by the Trustee/Custodian in accordance with the Board's
recommendations.

The Board recommends a vote FOR Items 1 and 2. 

1. Election of Directors. 
   (see reverse)                       FOR [ ] WITHHELD [ ] 

FOR, except vote withheld from the following nominee(s): 

- ---------------------------------------------------------

2. Approve selection of 
   Arthur Andersen LLP as Auditors.    FOR [ ] AGAINST [ ] ABSTAIN [ ] 


The Board recommends a vote AGAINST Item 3. 

3. Stockholder Proposal: 
   Blank Check Preference Stock.       FOR [ ] AGAINST [ ] ABSTAIN [ ] 

NOTE: Please sign exactly as name appears hereon. Joint owners should each sign.
When signing as attorney, executor,  administrator,  trustee or guardian, please
give full title as such.

- ---------------------------------------------------------

- ---------------------------------------------------------
     SIGNATURE(S)                              DATE 

FOLD AND DETACH HERE 

<PAGE>
 
                             COLGATE-PALMOLIVE U.K.
                              STOCK/SAVINGS PLAN

To: Plan Participants 

As a participant in the above Plan, you may direct the manner in which shares of
Company Common Stock allocable to your interest in the funds  established  under
such Plan  shall be voted by the  Trustee/Custodian  at the  annual  meeting  of
stockholders  to be  held  at New  York,  New  York  on May  4,  1995  or at any
adjournment thereof.

                        Election of Directors, Nominees: 
                        V.R. Alden, J.K. Conway, R.E. Ferguson, 
                        E.M. Hancock, D.W. Johnson, 
                        J.P. Kendall, D.E. Lewis, R. Mark, 
                        H.B. Wentz, Jr. 

You are encouraged to specify your choices by marking the appropriate boxes, SEE
REVERSE SIDE,  but you need not mark any boxes if you wish to vote in accordance
with the Board of Directors' recommendations.  If a signed card is not returned,
shares allocable to your interest in the Plan will not be voted.

                                     (Continued and to be signed on other side.)

<PAGE>
 
[X] Please mark your votes as in this example.                             1957

This proxy when properly executed will be voted in the manner directed 
herein. If no direction is made and this proxy is executed and returned, this 
proxy will be voted by the Trustee/Custodian in accordance with the Board's 
recommendations. 

The Board recommends a vote FOR Items 1 and 2. 

1. Election of Directors. 
   (see reverse)                       FOR [ ] WITHHELD [ ] 

FOR, except vote withheld from the following nominee(s): 

- ---------------------------------------------------------

2. Approve selection of 
   Arthur Andersen LLP as Auditors.    FOR [ ] AGAINST [ ] ABSTAIN [ ] 


The Board recommends a vote AGAINST Item 3. 

3. Stockholder Proposal: 
   Blank Check Preference Stock.       FOR [ ] AGAINST [ ] ABSTAIN [ ] 

NOTE: Please sign exactly as name appears hereon. Joint owners should each sign.
When signing as attorney, executor,  administrator,  trustee or guardian, please
give full title as such.

- ---------------------------------------------------------

- ---------------------------------------------------------
     SIGNATURE(S)                               DATE 


                              FOLD AND DETACH HERE

<PAGE>
 
                           COLGATE-PALMOLIVE GERMANY
                               STOCK/SAVINGS PLAN

To: Plan Participants 

As a participant in the above Plan, you may direct the manner in which shares of
Company Common Stock allocable to your interest in the funds  established  under
such Plan shall be voted by the Trustee at the annual meeting of stockholders to
be held at New York, New York on May 4, 1995 or at any adjournment thereof.

                        Election of Directors, Nominees:
                        V.R. Alden, J.K. Conway, R.E. Ferguson, 
                        E.M. Hancock, D.W. Johnson, 
                        J.P. Kendall, D.E. Lewis, R. Mark, 
                        H.B. Wentz, Jr. 

You are encouraged to specify your choices by marking the appropriate boxes, SEE
REVERSE SIDE,  but you need not mark any boxes if you wish to vote in accordance
with the Board of Directors' recommendations.  If a signed card is not returned,
shares  allocable  to  your  interest  in the  Plan  may be  voted  in the  same
proportion as shares for which instruction cards are received.

                                     (Continued and to be signed on other side.)

                                       
<PAGE>
 
[X] Please mark your votes as in this example.                             1956

This proxy when properly executed will be voted in the manner directed 
herein. If no direction is made, this proxy will be voted by the Trustee in 
accordance with the Board's recommendations. 

The Board recommends a vote FOR Items 1 and 2. 

1. Election of Directors. 
   (see reverse)                       FOR [ ] WITHHELD [ ] 

FOR, except vote withheld from the following nominee(s): 

- --------------------------------------------------------

2. Approve selection of 
   Arthur Andersen LLP as Auditors.    FOR [ ] AGAINST [ ] ABSTAIN [ ] 


The Board recommends a vote AGAINST Item 3. 

3. Stockholder Proposal: 
   Blank Check Preference Stock.       FOR [ ] AGAINST [ ] ABSTAIN [ ] 

NOTE: Please sign exactly as name appears hereon. Joint owners should each sign.
When signing as attorney, executor,  administrator,  trustee or guardian, please
give full title as such.

- --------------------------------------------------------

- --------------------------------------------------------
     SIGNATURE(S)                            DATE 

                              FOLD AND DETACH HERE

<PAGE>
 
                              COLGATE-PALMOLIVE PR
                          SAVINGS AND INVESTMENT PLAN

To: Plan Participants 

As a participant in the above Plan, you may direct the manner in which shares of
Company Common Stock allocable to your interest in the  Colgate-Palmolive  Stock
Fund  established  under such Plan  shall be voted by the  Trustee at the annual
meeting of  stockholders  to be held at New York,  New York on May 4, 1995 or at
any adjournment thereof.

                        Election of Directors, Nominees:
                        V.R. Alden, J.K. Conway, R.E. Ferguson, 
                        E.M. Hancock, D.W. Johnson, 
                        J.P. Kendall, D.E. Lewis, R. Mark, 
                        H.B. Wentz, Jr. 

You are encouraged to specify your choices by marking the appropriate boxes, SEE
REVERSE SIDE,  but you need not mark any boxes if you wish to vote in accordance
with the Board of Directors' recommendations.  If a signed card is not returned,
shares  allocable to your interest in the  Colgate-Palmolive  Stock Fund will be
voted in the same proportion as shares for which instruction cards are received.

                                     (Continued and to be signed on other side.)

                        
<PAGE>
 
[X] Please mark your votes as in this example.                              5607

This proxy when properly executed will be voted in the manner directed 
herein. If no direction is made and this proxy is executed and returned, this 
proxy will be voted by the Trustee in accordance with the Board's 
recommendations. 

The Board recommends a vote FOR Items 1 and 2. 

1. Election of Directors. 
   (see reverse)                       FOR [ ] WITHHELD [ ] 

2. Approve selection of 
   Arthur Andersen LLP as Auditors.    FOR [ ] AGAINST [ ] ABSTAIN [ ] 

FOR, except vote withheld from the following nominee(s): 

- --------------------------------------------------------

The Board recommends a vote AGAINST Item 3. 

3. Stockholder Proposal: 
   Blank Check Preference Stock.       FOR [ ] AGAINST [ ] ABSTAIN [ ] 

NOTE: Please sign exactly as name appears hereon. Joint owners should each sign.
When signing as attorney, executor,  administrator,  trustee or guardian, please
give full title as such.

- --------------------------------------------------------

- --------------------------------------------------------
     SIGNATURE(S)                         DATE 

                              FOLD AND DETACH HERE

                                      








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