COMCAST CORP
SC 13E3, 1994-08-11
CABLE & OTHER PAY TELEVISION SERVICES
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<PAGE>   1
 
    AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON AUGUST 11, 1994
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
 
                             ---------------------
 
                                 SCHEDULE 13E-3
 
             Rule 13e-3 Transaction Statement (Pursuant to Section
                 13(e) of the Securities Exchange Act of 1934)
 
                                   QVC, INC.
                                (Name of Issuer)
 
                                   QVC, INC.
                         QVC PROGRAMMING HOLDINGS, INC.
                              COMCAST CORPORATION
                           TELE-COMMUNICATIONS, INC.
                      (Name of Person(s) Filing Statement)
 
                          COMMON STOCK, $.01 PAR VALUE
 
                         (Title of Class of Securities)
 
                                  747262 10 3
 
                     (CUSIP Number of Class of Securities)
 
                             ---------------------
 
<TABLE>
<S>                            <C>                            <C>
        NEAL S. GRABELL                STANLEY L. WANG               STEPHEN M. BRETT
           QVC, INC.                 COMCAST CORPORATION         TELE-COMMUNICATIONS, INC.
     1365 ENTERPRISE DRIVE           1500 MARKET STREET              5619 DTC PARKWAY
    WEST CHESTER, PA 19380         PHILADELPHIA, PA 19102           ENGLEWOOD, CO 80111
        (610) 430-1000                 (215) 981-7510                 (303) 267-5500
</TABLE>
 
  (Name, Address and Telephone Number of Persons Authorized to Receive Notices
          and Communications on Behalf of Person(s) Filing Statement)
 
                             ---------------------
 
                                   Copies to:
 
<TABLE>
<S>                            <C>                            <C>
       PAMELA S. SEYMON               DENNIS S. HERSCH             FREDERICK H. MCGRATH
WACHTELL, LIPTON, ROSEN & KATZ      DAVIS POLK & WARDWELL          BAKER & BOTTS, L.L.P.
      51 WEST 52ND STREET           450 LEXINGTON AVENUE             885 THIRD AVENUE
      NEW YORK, NY 10019             NEW YORK, NY 10017             NEW YORK, NY 10022
        (212) 403-1000            TELEPHONE: (212) 450-4000           (212) 705-5000
</TABLE>
 
                             ---------------------
 
                                AUGUST 11, 1994
     (Date Tender Offer First Published, Sent, or Given to Securityholders)
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>   2
 
     This Rule 13E-3 Transaction Statement (the "Statement") relates to a tender
offer by QVC Programming Holdings, Inc., a Delaware corporation (the
"Purchaser") to be wholly owned by Comcast Corporation, a Pennsylvania
corporation ("Comcast") and Liberty Media Corporation, a Delaware corporation
("Liberty" and, together with Comcast the "Parent Purchasers") and a
wholly-owned subsidiary of Tele-Communications, Inc. ("TCI") to purchase all
outstanding shares (the "Shares") of Common Stock, $.01 par value per share (the
"Common Stock") and Series B Preferred Stock and Series C Preferred Stock, each
$.10 par value per share (together, the "Preferred Stock"), of QVC, Inc., a
Delaware corporation (the "Company"), at $46 per share of Common Stock and $460
per share of Preferred Stock, net to the seller in cash without interest
thereon, on the terms and subject to the conditions set forth in the Purchaser's
Offer to Purchase dated August 11, 1994 (the "Offer to Purchase"), and the
related Letter of Transmittal (which together constitute the "Offer"). The Offer
is being made pursuant to an Agreement and Plan of Merger dated as of August 4,
1994 (the "Merger Agreement"), which provides, among other things, that as
promptly as practicable after the satisfaction or, if permissible, waiver of the
conditions set forth therein, a wholly-owned subsidiary of the Purchaser will be
merged with and into the Company (the "Merger"), with the Company continuing as
the surviving corporation, and outstanding Shares will be converted into rights
to receive $46 (in the case of shares of Common Stock) or $460 (in the case of
shares of Preferred Stock) in cash or any higher price that may be paid per
share of Common Stock or Preferred Stock, as the case may be, in the Offer.
Copies of the Offer to Purchase and the related Letter of Transmittal are filed
by the Purchaser as Exhibits (a)(1) and (a)(2), respectively, to the Schedule
14D-1 (the "Schedule 14D-1") which was filed by the Purchaser, Comcast and TCI
with the Securities and Exchange Commission (the "Commission") contemporaneously
with this Statement.
 
     This Statement is being filed jointly by the Company, the Purchaser,
Comcast and TCI. By filing this Schedule 13E-3, none of the joint signatories
concedes that Rule 13e-3 under the Securities Exchange Act of 1934 is applicable
to the Offer, the Merger or other transactions contemplated by the Merger
Agreement.
<PAGE>   3
 
     The cross reference sheet below is being supplied pursuant to General
Instruction F to Schedule 13E-3 and shows the location in the Schedule 14D-1 of
the information required to be included in response to the items of this
Statement. The information in the Schedule 14D-1, including all Exhibits
thereto, is hereby expressly incorporated herein by reference and the responses
to each item in this Statement are qualified in their entirety by the
information contained in the Schedule 14D-1.
 
                             CROSS REFERENCE SHEET
 
<TABLE>
<CAPTION>
        WHERE LOCATED IN                                                WHERE LOCATED IN
        ITEM IN SCHEDULE 13E-3                                          SCHEDULE 14D-1
        ------------------------------------------------------------    ----------------
        <S>                                                             <C>
        Item 1(a)...................................................          Item 1(a)
        Item 1(b)...................................................               1(b)-(c)
        Item 1(c)...................................................               1(c)
        Item 1(d)-(f)...............................................                 *
        Item 2......................................................            Item 2
        Item 3(a)...................................................          Item 3(a)-(b)
        Item 3(b)...................................................                 *
        Item 4......................................................                 *
        Item 5(a)-(f)...............................................            Item 5
        Item 5(g)...................................................                 *
        Item 6(a)...................................................          Item 4(a)
        Item 6(b)...................................................                 *
        Item 6(c)...................................................          Item 4(b)
        Item 6(d)...................................................                **
        Item 7(a)...................................................            Item 5
        Item 7(b)-(d)...............................................                 *
        Item 8......................................................                 *
        Item 9......................................................                 *
        Item 10.....................................................            Item 6
        Item 11.....................................................            Item 7
        Item 12.....................................................                 *
        Item 13(a)..................................................                 *
        Item 13(b)-(c)..............................................                **
        Item 14.....................................................                 *
        Item 15(a)..................................................                 *
        Item 15(b)..................................................            Item 8
        Item 16.....................................................         Item 10(f)
        Item 17(a)..................................................                **
        Item 17(b)..................................................                 *
        Item 17(c)..................................................         Item 11(c)
        Item 17(d)..................................................         Item 11(a)
        Item 17(e)..................................................                 *
        Item 17(f)..................................................                **
</TABLE>
 
- ---------------
** The information requested by this Item is not required to be included in the
   Schedule 14D-1.
 
** The Item is inapplicable or the answer thereto is in the negative.
<PAGE>   4
 
ITEM 1.  ISSUER AND CLASS OF SECURITIES SUBJECT TO THE TRANSACTION.
 
     (a) The answer to Item 1(a) of the Schedule 14D-1 is incorporated herein by
reference.
 
     (b) The answers to Items 1(b) and 1(c) of the Schedule 14D-1 are
incorporated herein by reference.
 
     (c) The answer to Item 1(c) of the Schedule 14D-1 is incorporated herein by
reference.
 
     (d)-(e) The information set forth under "Special Factors -- Interests of
Certain Persons in the Transaction", "The Tender Offer -- 5. Price Range of
Shares; Dividends" in the Offer to Purchase is incorporated herein by reference.
 
     (f) The information set forth under "Special Factors -- Interests of
Certain Persons in the Transaction" in the Offer to Purchase is incorporated
herein by reference.
 
ITEM 2.  IDENTITY AND BACKGROUND.
 
     The answer to Item 2 of the Schedule 14D-1 is incorporated herein by
reference. One of the persons filing this statement is the issuer of the class
of equity securities which is the subject of the Rule 13e-3 transaction.
 
ITEM 3.  PAST CONTACTS, TRANSACTIONS OR NEGOTIATIONS.
 
     (a) The answer to Item 3(a)-(b) of the Schedule 14D-1 is incorporated
herein by reference.
 
     (b) The information set forth under "Introduction", "Special
Factors -- Background of the Transaction", "-- Purpose of the Transaction" and
"The Tender Offer -- 7. Certain Information Concerning the Purchaser and Parent
Purchasers" in the Offer to Purchase is incorporated herein by reference.
 
ITEM 4.  TERMS OF THE TRANSACTION.
 
     (a) The information set forth under "Introduction", "Special Factors -- The
Merger Agreement", "-- The Merger Agreement", "-- Dissenters Rights",
"-- Certain Effects of the Transaction", "The Tender Offer -- 1. Terms of the
Offer", "-- 2. Acceptance for Payment and Payment", "-- 3. Procedure for
Tendering Shares", "-- 4. Withdrawal Rights" and "-- 10. Certain Conditions of
the Offer" in the Offer to Purchase is incorporated herein by reference.
 
     (b) The information set forth under "Introduction", "Special
Factors -- Background of the Transaction", "-- Fairness of the Transaction",
"-- Interests of Certain Persons in the Transaction", "-- The Merger Agreement",
"-- Dissenters Rights", "-- Certain Tax Consequences" and "-- Certain Effects of
the Transaction" in the Offer to Purchase is incorporated herein by reference.
 
ITEM 5.  PLANS OR PROPOSALS OF THE ISSUER OR AFFILIATE.
 
     (a)-(g) The answer to Item 5 of the Schedule 14D-1 is incorporated herein
by reference.
 
ITEM 6.  SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.
 
     (a) The answer to Item 4(a)-(b) of the Schedule 14D-1 is incorporated
herein by reference.
 
     (b) The information set forth under "The Tender Offer -- 12. Fees and
Expenses" in the Offer to Purchase is incorporated herein by reference.
 
     (c) The answer to Item 4(a)-(b) of the Schedule 14D-1 is incorporated
herein by reference.
 
     (d) Not applicable.
 
ITEM 7.  PURPOSES, ALTERNATIVES, REASONS AND EFFECTS.
 
     (a) The answer to Item 5 of the Schedule 14D-1 is incorporated herein by
reference.
 
                                        2
<PAGE>   5
 
     (b)-(c) The information set forth under "Special Factors -- Background of
the Transaction" and "-- Purpose of the Transaction" in the Offer to Purchase is
incorporated herein by reference.
 
     (d) The information set forth under "Special Factors -- Certain Tax
Consequences" and "-- Certain Effects of the Transaction" in the Offer to
Purchase is incorporated herein by reference.
 
ITEM 8.  FAIRNESS OF THE TRANSACTION.
 
     (a)-(b) The information set forth under "Special Factors -- Fairness of the
Transaction" and "-- Opinions and Reports of Financial Advisors" in the Offer to
Purchase is incorporated herein by reference.
 
     (c)-(d) The information set forth under "Introduction" and "Special
Factors -- Fairness of the Transaction" in the Offer to Purchase is incorporated
herein by reference.
 
     (e) The information set forth under "Introduction" and "Special
Factors -- Fairness of the Transaction" in the Offer to Purchase is incorporated
herein by reference.
 
     (f) Not applicable.
 
ITEM 9.  REPORTS, OPINIONS, APPRAISALS AND CERTAIN NEGOTIATIONS.
 
     (a)-(c) The information set forth under "Special Factors -- Background of
the Transaction", "-- Fairness of the Transaction", "-- Opinions and Reports of
Financial Advisors" and "-- Interests of Certain Persons in the Transaction" in
the Offer to Purchase is incorporated herein by reference.
 
ITEM 10.  INTEREST IN SECURITIES OF THE ISSUER.
 
     (a)-(b) The answer to Item 6 of the Schedule 14D-1 is incorporated herein
by reference. The information set forth under "The Tender Offer -- 6. Certain
Information Concerning the Company" in, and in Schedule I to, the Offer to
Purchase is also incorporated herein by reference.
 
ITEM 11.  CONTRACTS, ARRANGEMENTS OR UNDERSTANDINGS WITH RESPECT TO THE ISSUER'S
SECURITIES.
 
     The answer to Item 7 of the Schedule 14D-1 is incorporated herein by
reference.
 
ITEM 12.  PRESENT INTENTION AND RECOMMENDATION OF CERTAIN PERSONS WITH REGARD TO
THE TRANSACTION.
 
     (a) The information set forth under " Introduction" and "Special
Factors -- Interests of Certain Persons in the Transaction" in the Offer to
Purchase is incorporated herein by reference.
 
     (b) The information set forth under "Introduction", "Special
Factors -- Fairness of the Transaction" and "-- Opinions and Reports of
Financial Advisors" in the Offer to Purchase is incorporated herein by
reference.
 
ITEM 13.  OTHER PROVISIONS OF THE TRANSACTION.
 
     (a) The information set forth in "Special Factors -- Dissenters Rights" in
the Offer to Purchase is incorporated herein by reference.
 
     (b) Not applicable.
 
     (c) Not applicable.
 
ITEM 14.  FINANCIAL INFORMATION.
 
     The information set forth under "The Tender Offer -- 6. Certain Information
Concerning the Company" in, and in Annex C to, the Offer to Purchase is
incorporated herein by reference.
 
                                        3
<PAGE>   6
 
ITEM 15.  PERSONS AND ASSETS EMPLOYED, RETAINED OR UTILIZED.
 
     (a) The information set forth under "Special Factors -- Plans for the
Company After the Merger" in the Offer to Purchase is incorporated herein by
reference.
 
     (b) The answer to Item 8 of the Schedule 14D-1 is incorporated herein by
reference.
 
ITEM 16.  ADDITIONAL INFORMATION.
 
     The answer to Item 10(f) of the Schedule 14D-1 is incorporated herein by
reference.
 
ITEM 17.  MATERIAL TO BE FILED AS EXHIBITS.
 
<TABLE>
    <S>       <C>  <C>
    (a)       --   Not applicable.
    (b)(1)    --   Report of Lazard Freres & Co. dated July 12, 1994.
    (b)(2)    --   Opinion of Lazard Freres & Co. dated July 12, 1994.
    (b)(3)    --   Opinion of Lazard Freres & Co. dated August 4, 1994.
    (b)(4)    --   Opinion of Allen & Company Incorporated dated August 4, 1994 (set forth as
                   Annex A to the Offer to Purchase).
    (b)(5)    --   Report of Allen & Company Incorporated dated August 4, 1994.
    (c)(1)    --   Joint Filing Agreement pursuant to Rule 13d-1(f), dated December 1, 1992
                   between Comcast Corporation and Liberty Media Corporation (Incorporated by
                   reference to Exhibit 1 to the Schedule 13D filed by Comcast Corporation and
                   Liberty Media Corporation, in respect of Common Stock of the Company, dated
                   December 2, 1992)
    (c)(2)    --   Participation Agreement, dated as of December 1, 1992 among Comcast
                   Corporation, Comcast Financial Corporation, Comcast Cable Communications,
                   Inc., Comcast Cablevision of Maryland Limited Partnership, Comcast Cable
                   Investors L.P., Comcast Cablevision of Indiana L.P., Liberty Media
                   Corporation and Liberty Program Investments, Inc. (Incorporated by reference
                   to Exhibit 2 to the Schedule 13D filed by Comcast Corporation and Liberty
                   Media Corporation, in respect of Common Stock of the Company, dated December
                   2, 1992)
    (c)(3)    --   Joint Filing Agreement pursuant to Rule 13d-1(f), dated December 15, 1992,
                   among Comcast Corporation, Liberty Media Corporation and Barry Diller
                   (Incorporated by reference to Exhibit 3 to Amendment No. 1 to the Schedule
                   13D filed by Comcast Corporation and Liberty Media Corporation and the
                   original Schedule 13D filed by Barry Diller, in respect of Common Stock of
                   the Company, dated December 15, 1992)
    (c)(4)    --   Summary Term Sheet, dated December 9, 1992, agreed to in principle by
                   Comcast Corporation, Liberty Media Corporation and Barry Diller
                   (Incorporated by reference to Exhibit 7 to Amendment No. 1 to the Schedule
                   13D filed by Comcast Corporation and Liberty Media Corporation and the
                   original Schedule 13D filed by Barry Diller, in respect of Common Stock of
                   the Company, dated December 15, 1992)
    (c)(5)    --   Stock Purchase Agreement, dated December 9, 1992, between Barry Diller and
                   Liberty Media Corporation (Incorporated by reference to Exhibit 8 to
                   Amendment No. 1 to the Schedule 13D filed by Comcast Corporation and Liberty
                   Media Corporation and the original Schedule 13D filed by Barry Diller, in
                   respect of Common Stock of the Company, dated December 15, 1992)
    (c)(6)    --   Letter, dated December 23, 1992, from William F. Costello, Executive Vice
                   President and Chief Financial Officer of the Company, to Peter R. Barton,
                   President of Liberty Program Investments, Inc. (Incorporated by reference to
                   Exhibit 9 to Amendment No. 2 to the Schedule 13D filed by Comcast
                   Corporation and Liberty Media Corporation and Amendment No. 1 to Schedule
                   13D filed by Barry Diller, in respect of Common Stock of the Company, dated
                   January 7, 1993)
</TABLE>
 
                                        4
<PAGE>   7
 
<TABLE>
    <S>       <C>  <C>
    (c)(7)    --   Letter, dated December 23, 1992, from William F. Costello, Executive Vice
                   President and Chief Financial Officer of the Company, to Peter R. Barton,
                   President of Liberty (Incorporated by reference to Exhibit 10 to Amendment
                   No. 2 to the Schedule 13D filed by Comcast Corporation and Liberty Media
                   Corporation and Amendment No. 1 to Schedule 13D filed by Barry Diller, in
                   respect of Common Stock of the Company, dated January 7, 1993)
    (c)(8)    --   Letter, dated December 28, 1992, from Neal S. Grabell, Senior Vice President
                   and General Counsel of the Company, to Vivian Carr, Assistant Secretary of
                   Liberty (Incorporated by reference to Exhibit 11 to Amendment No. 2 to the
                   Schedule 13D filed by Comcast Corporation and Liberty Media Corporation and
                   Amendment No. 1 to Schedule 13D filed by Barry Diller, in respect of Common
                   Stock of the Company, dated January 7, 1993)
    (c)(9)    --   Letter, dated July 12, 1993, from Liberty Media Corporation to the Board of
                   Directors of the Company (Incorporated by reference to Exhibit 14 to
                   Amendment No. 3 to the Schedule 13D filed by Comcast Corporation and Liberty
                   Media Corporation and Amendment No. 2 to Schedule 13D filed by Barry Diller,
                   in respect of Common Stock of the Company, dated July 19, 1993)
    (c)(10)   --   Equity Compensation Agreement dated as of December 9, 1992 by and among the
                   Company, Diller and Arrow (Incorporated by reference to Exhibit 15 to
                   Amendment No. 3 to the Schedule 13D filed by Comcast Corporation and Liberty
                   Media Corporation and Amendment No. 2 to Schedule 13D filed by Barry Diller,
                   in respect of Common Stock of the Company, dated July 19, 1993)
    (c)(11)   --   Stockholders Agreement, dated July 16, 1993, among Liberty Media
                   Corporation, Comcast Corporation, Barry Diller and certain affiliates and
                   subsidiaries of such parties (Incorporated by reference to Exhibit 16 to
                   Amendment No. 3 to the Schedule 13D filed by Comcast Corporation and Liberty
                   Media Corporation and Amendment No. 2 to Schedule 13D filed by Barry Diller,
                   in respect of Common Stock of the Company, dated July 19, 1993)
    (c)(12)   --   Preliminary term sheet for Series E Cumulative Convertible Exchangeable
                   Preferred Stock (Incorporated by reference to Exhibit 19 to Amendment No. 4
                   to the Schedule 13D filed by Comcast Corporation and Liberty Media
                   Corporation and Amendment No. 3 to Schedule 13D filed by Barry Diller, in
                   respect of Common Stock of the Company, dated September 21, 1993)
    (c)(13)   --   Letter agreement dated October 15, 1993, among QVC Network, Inc., Comcast
                   Corporation, Liberty Media Corporation, Advance Publications, Inc. and Cox
                   Enterprises, Inc. (Incorporated by reference to Exhibit 20 to Amendment No.
                   6 to the Schedule 13D filed by Comcast Corporation and Liberty Media
                   Corporation and Amendment No. 5 to Schedule 13D filed by Barry Diller, in
                   respect of Common Stock of the Company, dated October 18, 1993)
    (c)(14)   --   Agreement dated October 15, 1993, among Comcast Corporation, Liberty Media
                   Corporation, Barry Diller, Advance Publications, Inc. and Cox Enterprises,
                   Inc. (Incorporated by reference to Exhibit 21 to Amendment No. 6 to the
                   Schedule 13D filed by Comcast Corporation and Liberty Media Corporation and
                   Amendment No. 5 to Schedule 13D filed by Barry Diller, in respect of Common
                   Stock of the Company, dated October 18, 1993)
    (c)(15)   --   Term Sheet for Convertible Exchangeable Preferred Stock of QVC Network, Inc.
                   (Incorporated by reference to Exhibit 22 to Amendment No. 6 to the Schedule
                   13D filed by Comcast Corporation and Liberty Media Corporation and Amendment
                   No. 5 to Schedule 13D filed by Barry Diller, in respect of Common Stock of
                   the Company, dated October 18, 1993)
</TABLE>
 
                                        5
<PAGE>   8
 
<TABLE>
    <S>       <C>  <C>
    (c)(16)   --   Letter dated November 11, 1993, from QVC Network, Inc. to Comcast
                   Corporation, Advance Publications, Inc. and Cox Enterprises, Inc.
                   (Incorporated by reference to Exhibit 24 to Amendment No. 7 to the Schedule
                   13D filed by Comcast Corporation and Liberty Media Corporation and Amendment
                   No. 6 to Schedule 13D filed by Barry Diller, in respect of Common Stock of
                   the Company, dated November 16, 1993)
    (c)(17)   --   Agreement dated November 11, 1993, between QVC Network, Inc. and Liberty
                   Media Corporation (Incorporated by reference to Exhibit 25 to Amendment No.
                   7 to the Schedule 13D filed by Comcast Corporation and Liberty Media
                   Corporation and Amendment No. 6 to Schedule 13D filed by Barry Diller, in
                   respect of Common Stock of the Company, dated November 16, 1993)
    (c)(18)   --   Memorandum of Understanding dated November 11, 1993, between BellSouth
                   Corporation and QVC Network, Inc. (Incorporated by reference to Exhibit 26
                   to Amendment No. 7 to the Schedule 13D filed by Comcast Corporation and
                   Liberty Media Corporation and Amendment No. 6 to Schedule 13D filed by Barry
                   Diller, in respect of the Common Stock of the Company, dated November 16,
                   1993)
    (c)(19)   --   Understanding Among Stockholders dated November 11, 1993, among BellSouth
                   Corporation, Comcast Corporation, Liberty Media Corporation and Arrow
                   Investments, L.P. (Incorporated by reference to Exhibit 27 to Amendment No.
                   7 to the Schedule 13D filed by Comcast Corporation and Liberty Media
                   Corporation and Amendment No. 6 to Schedule 13D filed by Barry Diller, in
                   respect of Common Stock of the Company, dated November 16, 1993)
    (c)(20)   --   Agreement Among Stockholders dated November 11, 1993, among BellSouth
                   Corporation, Comcast Corporation, Arrow Investments, L.P., Advance
                   Publications, Inc. and Cox Enterprises, Inc. (Incorporated by reference to
                   Exhibit 28 to Amendment No. 7 to the Schedule 13D filed by Comcast
                   Corporation and Liberty Media Corporation and Amendment No. 6 to Schedule
                   13D filed by Barry Diller, in respect of Common Stock of the Company, dated
                   November 16, 1993)
    (c)(21)   --   Agreement containing Consent Order dated November 11, 1993, among the Bureau
                   of Competition of the Federal Trade Commission, Tele-Communications, Inc.
                   and Liberty Media Corporation (Incorporated by reference to Exhibit 33 to
                   Amendment No. 7 to the Schedule 13D filed by Comcast Corporation and Liberty
                   Media Corporation and Amendment No. 6 to Schedule 13D filed by Barry Diller,
                   in respect of Common Stock of the Company, dated November 16, 1993)
    (c)(22)   --   Interim Agreement dated November 11, 1993, among the Federal Trade
                   Commission, Tele-Communications, Inc. and Liberty Media Corporation
                   (Incorporated by reference to Exhibit 34 to Amendment No. 7 to the Schedule
                   13D filed by Comcast Corporation and Liberty Media Corporation and Amendment
                   No. 6 to Schedule 13D filed by Barry Diller, in respect of Common Stock of
                   the Company, dated November 16, 1993)
    (c)(23)   --   Voting Agreement dated December 22, 1993 by BellSouth Corporation, Comcast
                   Corporation, Cox Enterprises, Inc., Advance Publications, Inc., and Arrow
                   Investments, L.P. (Incorporated by reference to Exhibit 35 to Amendment No.
                   8 to the Schedule 13D filed by Comcast Corporation and Liberty Media
                   Corporation and Amendment No. 7 to Schedule 13D filed by Barry Diller, in
                   respect of Common Stock of the Company, dated December 29, 1993)
    (c)(24)   --   Letter Agreement dated as of December 20, 1993 among QVC Network, Inc.,
                   Comcast Corporation, Cox Enterprises, Inc., Advance Publications, Inc., and
                   BellSouth Corporation (Incorporated by reference to Exhibit 36 to Amendment
                   No. 8 to the Schedule 13D filed by Comcast Corporation and Liberty Media
                   Corporation and Amendment No. 7 to Schedule 13D filed by Barry Diller, in
                   respect of Common Stock of the Company, dated December 29, 1993)
</TABLE>
 
                                        6
<PAGE>   9
 
<TABLE>
    <S>       <C>  <C>
    (c)(25)   --   Letter Agreement dated as of February 1, 1994, among Comcast Corporation,
                   Cox Enterprises, Inc., Advance Publications, Inc., BellSouth Corporation and
                   QVC Network, Inc. (Incorporated by reference to Exhibit 37 to Amendment No.
                   9 to the Schedule 13D filed by Comcast Corporation and Liberty Media
                   Corporation and Amendment No. 8 to Schedule 13D filed by Barry Diller, in
                   respect of Common Stock of the Company, dated February 3, 1994)
    (c)(26)   --   Stock Option Agreement dated as of February 15, 1994, among QVC Network,
                   Inc., BellSouth Corporation, Cox Enterprises, Inc. and Advance Publications,
                   Inc. (including exhibits) (Incorporated by reference to Exhibit 40 to
                   Amendment No. 11 to the Schedule 13D filed by Comcast Corporation and
                   Liberty Media Corporation and Amendment No. 10 to Schedule 13D filed by
                   Barry Diller, in respect of Common Stock of the Company, dated April 28,
                   1994)
    (c)(27)   --   Acknowledgement and Agreement dated as of February 15, 1994, by Comcast
                   Corporation and Liberty Media Corporation (Incorporated by reference to
                   Exhibit 41 to Amendment No. 11 to the Schedule 13D filed by Comcast
                   Corporation and Liberty Media Corporation and Amendment No. 10 to Schedule
                   13D filed by Barry Diller, in respect of Common Stock of the Company, dated
                   April 28, 1994)
    (c)(28)   --   Letter Agreement dated as of February 15, 1994, among Comcast Corporation,
                   BellSouth Corporation, Advance Publications, Inc., Arrow Investments, L.P.,
                   Cox Enterprises, Inc. and Liberty Media Corporation (Incorporated by
                   reference to Exhibit 42 to Amendment No. 11 to the Schedule 13D filed by
                   Comcast Corporation and Liberty Media Corporation and Amendment No. 10 to
                   Schedule 13D filed by Barry Diller, in respect of Common Stock of the
                   Company, dated April 28, 1994)
    (c)(29)   --   Letter Agreement dated as of February 15, 1994, among BellSouth Corporation,
                   Liberty Media Corporation, Comcast Corporation and Arrow Investments, L.P.
                   (Incorporated by reference to Exhibit 43 to Amendment No. 11 to the Schedule
                   13D filed by Comcast Corporation and Liberty Media Corporation and Amendment
                   No. 10 to Schedule 13D filed by Barry Diller, in respect of Common Stock of
                   the Company, dated April 28, 1994)
    (c)(30)   --   Letter dated July 12, 1994 of Comcast Corporation to Barry Diller, Chairman
                   and Chief Executive Officer of QVC, Inc. (Included under "Special Factors --
                   Background of the Transaction" in Exhibit (d)(1) hereto)
    (c)(31)   --   Letter Agreement dated July 21, 1994 between Comcast Corporation and Liberty
                   Media Corporation (Incorporated by reference to Exhibit 46 to Amendment No.
                   20 to the Schedule 13D filed by Comcast Corporation , in respect of Common
                   Stock of the Company, dated July 22, 1994)
    (c)(32)   --   Agreement and Plan of Merger, dated as of August 4, 1994, among QVC, Inc.,
                   Comcast Corporation, Liberty Media Corporation and Comcast QMerger, Inc.*
    (c)(33)   --   Letter Agreement, dated as of August 4, 1994, among Comcast Corporation,
                   Liberty Media Corporation and Tele-Communications, Inc. (Incorporated by
                   reference to Exhibit 48 to Amendment No. 21 to Schedule 13D filed by Comcast
                   Corporation , in respect of Common Stock of the Company, dated August 8,
                   1994)
    (c)(34)   --   Letter Agreement, dated as of August 4, 1994, Comcast Corporation, Arrow
                   Investments, L.P. and Barry Diller (Incorporated by reference to Exhibit 50
                   to Amendment No. 21 to Schedule 13D filed by Comcast Corporation, in respect
                   of Common Stock of the Company, dated August 8, 1994)
    (d)(1)    --   Offer to Purchase, dated August 11, 1994*
    (d)(2)    --   Form of Letter of Transmittal (including Guidelines for Certification of
                   Taxpayer Identification Number on Substitute Form W-9)*
    (d)(3)    --   Form of Notice of Guaranteed Delivery and Guarantee*
    (d)(4)    --   Form of Letter to Brokers, Dealers, Commercial Banks, Trust Companies and
                   Other Nominees*
    (d)(5)    --   Form of Letter to Clients from Brokers, Dealers, Commercial Banks, Trust
                   Companies and Other Nominees*
</TABLE>
 
                                        7
<PAGE>   10
 
<TABLE>
    <S>       <C>  <C>
    (d)(6)    --   Text of press release issued by Comcast Corporation, Liberty Media
                   Corporation and QVC, Inc. dated August 4, 1994*
    (d)(7)    --   Form of summary advertisement dated August 11, 1994*
    (d)(8)    --   Accountants' consent relating to the inclusion of certain financial
                   statements of QVC, Inc. in Annex C to the Offer to Purchase.
    (e)       --   Section 262 of the Delaware General Corporation Law (set forth as Annex B to
                   the Offer to Purchase).
    (f)       --   Not applicable.
</TABLE>
 
- ---------------
 
* Incorporated by reference to the Schedule 14D-1.
 
                                        8
<PAGE>   11
 
                                   SIGNATURE
 
     After due inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete and correct.
 
Dated: August 11, 1994
 
                                          QVC, INC.
 
                                          By: /s/  NEAL S. GRABELL
                                        ........................................
                                              Name: Neal S. Grabell
                                              Title: Senior Vice President,
                                                     General Counsel
                                                     and Corporate Secretary
 
                                          QVC PROGRAMMING HOLDINGS, INC.
 
                                          By: /s/  JULIAN A. BRODSKY
                                        ........................................
                                              Name: Julian A. Brodsky
                                              Title: Vice Chairman
 
                                          COMCAST CORPORATION
 
                                          By: /s/  JULIAN A. BRODSKY
                                        ........................................
                                              Name: Julian A. Brodsky
                                              Title: Vice Chairman
 
                                          TELE-COMMUNICATIONS, INC.
 
                                          By: /s/  STEPHEN M. BRETT
                                        ........................................
                                              Name: Stephen M. Brett
                                              Title: Executive Vice President
 
                                        9
<PAGE>   12
 
                                 EXHIBIT INDEX
 
<TABLE>
<CAPTION>
                                                                                      SEQUENTIALLY
 EXHIBIT                                                                                NUMBERED
 NUMBER                                      DESCRIPTION                                  PAGE
- ---------        -------------------------------------------------------------------  ------------
<S>        <C>   <C>                                                                  <C>
(a)         --   Not applicable.
(b)(1)      --   Report of Lazard Freres & Co. dated July 12, 1994..................
(b)(2)      --   Opinion of Lazard Freres & Co. dated July 12, 1994.................
(b)(3)      --   Opinion of Lazard Freres & Co. dated August 4, 1994................
(b)(4)      --   Opinion of Allen & Company Incorporated dated August 4, 1994 (set
                 forth as Annex A to the Offer to Purchase) ........................
(b)(5)      --   Report of Allen & Company Incorporated dated August 4, 1994 .......
(c)(1)      --   Joint Filing Agreement pursuant to Rule 13d-1(f), dated December 1,
                 1992 between Comcast Corporation and Liberty Media Corporation
                 (Incorporated by reference to Exhibit 1 to the Schedule 13D filed
                 by Comcast Corporation and Liberty Media Corporation, in respect of
                 Common Stock of the Company, dated December 2, 1992)...............
(c)(2)      --   Participation Agreement, dated as of December 1, 1992 among Comcast
                 Corporation, Comcast Financial Corporation, Comcast Cable
                 Communications, Inc., Comcast Cablevision of Maryland Limited
                 Partnership, Comcast Cable Investors L.P., Comcast Cablevision of
                 Indiana L.P., Liberty Media Corporation and Liberty Program
                 Investments, Inc. (Incorporated by reference to Exhibit 2 to the
                 Schedule 13D filed by Comcast Corporation and Liberty Media
                 Corporation, in respect of Common Stock of the Company, dated
                 December 2, 1992)..................................................
(c)(3)      --   Joint Filing Agreement pursuant to Rule 13d-1(f), dated December
                 15, 1992, among Comcast Corporation, Liberty Media Corporation and
                 Barry Diller (Incorporated by reference to Exhibit 3 to Amendment
                 No. 1 to the Schedule 13D filed by Comcast Corporation and Liberty
                 Media Corporation and the original Schedule 13D filed by Barry
                 Diller, in respect of Common Stock of the Company, dated December
                 15, 1992)..........................................................
(c)(4)      --   Summary Term Sheet, dated December 9, 1992, agreed to in principle
                 by Comcast Corporation, Liberty Media Corporation and Barry Diller
                 (Incorporated by reference to Exhibit 7 to Amendment No. 1 to the
                 Schedule 13D filed by Comcast Corporation and Liberty Media
                 Corporation and the original Schedule 13D filed by Barry Diller, in
                 respect of Common Stock of the Company, dated December 15, 1992)...
(c)(5)      --   Stock Purchase Agreement, dated December 9, 1992, between Barry
                 Diller and Liberty Media Corporation (Incorporated by reference to
                 Exhibit 8 to Amendment No. 1 to the Schedule 13D filed by Comcast
                 Corporation and Liberty Media Corporation and the original Schedule
                 13D filed by Barry Diller, in respect of Common Stock of the
                 Company, dated December 15, 1992)..................................
</TABLE>
<PAGE>   13
 
<TABLE>
<CAPTION>
                                                                                      SEQUENTIALLY
 EXHIBIT                                                                                NUMBERED
 NUMBER                                      DESCRIPTION                                  PAGE
- ---------                                    -----------                              ------------
<S>        <C>   <C>                                                                  <C>
(c)(6)      --   Letter, dated December 23, 1992, from William F. Costello,
                 Executive Vice President and Chief Financial Officer of the
                 Company, to Peter R. Barton, President of Liberty Program
                 Investments, Inc. (Incorporated by reference to Exhibit 9 to
                 Amendment No. 2 to the Schedule 13D filed by Comcast Corporation
                 and Liberty Media Corporation and Amendment No. 1 to Schedule 13D
                 filed by Barry Diller, in respect of Common Stock of the Company,
                 dated January 7, 1993).............................................

(c)(7)      --   Letter, dated December 23, 1992, from William F. Costello,
                 Executive Vice President and Chief Financial Officer of the
                 Company, to Peter R. Barton, President of Liberty (Incorporated by
                 reference to Exhibit 10 to Amendment No. 2 to the Schedule 13D
                 filed by Comcast Corporation and Liberty Media Corporation and
                 Amendment No. 1 to Schedule 13D filed by Barry Diller, in respect
                 of Common Stock of the Company, dated January 7, 1993).............

(c)(8)      --   Letter, dated December 28, 1992, from Neal S. Grabell, Senior Vice
                 President and General Counsel of the Company, to Vivian Carr,
                 Assistant Secretary of Liberty (Incorporated by reference to
                 Exhibit 11 to Amendment No. 2 to the Schedule 13D filed by Comcast
                 Corporation and Liberty Media Corporation and Amendment No. 1 to
                 Schedule 13D filed by Barry Diller, in respect of Common Stock of
                 the Company, dated January 7, 1993)................................

(c)(9)      --   Letter, dated July 12, 1993, from Liberty Media Corporation to the
                 Board of Directors of the Company (Incorporated by reference to
                 Exhibit 14 to Amendment No. 3 to the Schedule 13D filed by Comcast
                 Corporation and Liberty Media Corporation and Amendment No. 2 to
                 Schedule 13D filed by Barry Diller, in respect of Common Stock of
                 the Company, dated July 19, 1993)..................................

(c)(10)     --   Equity Compensation Agreement dated as of December 9, 1992 by and
                 among the Company, Diller and Arrow (Incorporated by reference to
                 Exhibit 15 to Amendment No. 3 to the Schedule 13D filed by Comcast
                 Corporation and Liberty Media Corporation and Amendment No. 2 to
                 Schedule 13D filed by Barry Diller, in respect of Common Stock of
                 the Company, dated July 19, 1993)..................................

(c)(11)     --   Stockholders Agreement, dated July 16, 1993, among Liberty,
                 Comcast, Barry Diller and certain affiliates and subsidiaries of
                 such parties (Incorporated by reference to Exhibit 16 to Amendment
                 No. 3 to the Schedule 13D filed by Comcast Corporation and Liberty
                 Media Corporation and Amendment No. 2 to Schedule 13D filed by
                 Barry Diller, in respect of Common Stock of the Company, dated July
                 19, 1993)..........................................................

(c)(12)     --   Preliminary term sheet for Series E Cumulative Convertible
                 Exchangeable Preferred Stock (Incorporated by reference to Exhibit
                 19 to Amendment No. 4 to the Schedule 13D filed by Comcast
                 Corporation and Liberty Media Corporation and Amendment No. 3 to
                 Schedule 13D filed by Barry Diller, in respect of Common Stock of
                 the Company, dated September 21, 1993).............................

(c)(13)     --   Letter agreement dated October 15, 1993, among QVC Network, Inc.,
                 Comcast Corporation, Liberty Media Corporation, Advance
                 Publications, Inc. and Cox Enterprises, Inc. (Incorporated by
                 reference to Exhibit 20 to Amendment No. 6 to the Schedule 13D
                 filed by Comcast Corporation and Liberty Media Corporation and
                 Amendment No. 5 to Schedule 13D filed by Barry Diller, in respect
                 of Common Stock of the Company, dated October 18, 1993)............
</TABLE>
<PAGE>   14
 
<TABLE>
<CAPTION>
                                                                                      SEQUENTIALLY
 EXHIBIT                                                                                NUMBERED
 NUMBER                                      DESCRIPTION                                  PAGE
- ---------                                    -----------                               ------------
<S>        <C>   <C>                                                                  <C>
(c)(14)     --   Agreement dated October 15, 1993, among Comcast Corporation,
                 Liberty Media Corporation, Barry Diller, Advance Publications, Inc.
                 and Cox Enterprises, Inc. (Incorporated by reference to Exhibit 21
                 to Amendment No. 6 to the Schedule 13D filed by Comcast Corporation
                 and Liberty Media Corporation and Amendment No. 5 to Schedule 13D
                 filed by Barry Diller, in respect of Common Stock of the Company,
                 dated October 18, 1993)............................................

(c)(15)     --   Term Sheet for Convertible Exchangeable Preferred Stock of QVC
                 Network, Inc. (Incorporated by reference to Exhibit 22 to Amendment
                 No. 6 to the Schedule 13D filed by Comcast Corporation and Liberty
                 Media Corporation and Amendment No. 5 to Schedule 13D filed by
                 Barry Diller, in respect of Common Stock of the Company, dated
                 October 18, 1993)..................................................

(c)(16)     --   Letter dated November 11, 1993, from QVC Network, Inc. to Comcast
                 Corporation, Advance Publications, Inc. and Cox Enterprises, Inc.
                 (Incorporated by reference to Exhibit 24 to Amendment No. 7 to the
                 Schedule 13D filed by Comcast Corporation and Liberty Media
                 Corporation and Amendment No. 6 to Schedule 13D filed by Barry
                 Diller, in respect of Common Stock of the Company, dated November
                 16, 1993)..........................................................

(c)(17)     --   Agreement dated November 11, 1993, between QVC Network, Inc. and
                 Liberty Media Corporation (Incorporated by reference to Exhibit 25
                 to Amendment No. 7 to the Schedule 13D filed by Comcast Corporation
                 and Liberty Media Corporation and Amendment No. 6 to Schedule 13D
                 filed by Barry Diller, in respect of Common Stock of the Company,
                 dated November 16, 1993)...........................................

(c)(18)     --   Memorandum of Understanding dated November 11, 1993, between
                 BellSouth Corporation and QVC Network, Inc. (Incorporated by
                 reference to Exhibit 26 to Amendment No. 7 to the Schedule 13D
                 filed by Comcast Corporation and Liberty Media Corporation and
                 Amendment No. 6 to Schedule 13D filed by Barry Diller, in respect
                 of Common Stock of the Company, dated November 16, 1993)...........

(c)(19)     --   Understanding Among Stockholders dated November 11, 1993, among
                 BellSouth Corporation, Comcast Corporation, Liberty Media
                 Corporation and Arrow Investments, L.P. (Incorporated by reference
                 to Exhibit 27 to Amendment No. 7 to the Schedule 13D filed by
                 Comcast Corporation and Liberty Media Corporation and Amendment No.
                 6 to Schedule 13D filed by Barry Diller, in respect of Common Stock
                 of the Company, dated November 16, 1993)...........................

(c)(20)     --   Agreement Among Stockholders dated November 11, 1993, among
                 BellSouth Corporation, Comcast Corporation, Arrow Investments,
                 L.P., Advance Publications, Inc. and Cox Enterprises, Inc.
                 (Incorporated by reference to Exhibit 28 to Amendment No. 7 to the
                 Schedule 13D filed by Comcast Corporation and Liberty Media
                 Corporation and Amendment No. 6 to Schedule 13D filed by Barry
                 Diller, in respect of Common Stock of the Company, dated November
                 16, 1993)..........................................................
</TABLE>
<PAGE>   15
 
<TABLE>
<CAPTION>
                                                                                      SEQUENTIALLY
 EXHIBIT                                                                                NUMBERED
 NUMBER                                      DESCRIPTION                                  PAGE
- ---------                                    -----------                               -----------
<S>        <C>   <C>                                                                  <C>
(c)(21)     --   Agreement containing Consent Order dated November 11, 1993, among
                 the Bureau of Competition of the Federal Trade Commission,
                 Tele-Communications, Inc. and Liberty Media Corporation
                 (Incorporated by reference to Exhibit 33 to Amendment No. 7 to the
                 Schedule 13D filed by Comcast Corporation and Liberty Media
                 Corporation and Amendment No. 6 to Schedule 13D filed by Barry
                 Diller, in respect of Common Stock of the Company, dated November
                 16, 1993)..........................................................

(c)(22)     --   Interim Agreement dated November 11, 1993, among the Federal Trade
                 Commission, Tele-Communications, Inc. and Liberty Media Corporation
                 (Incorporated by reference to Exhibit 34 to Amendment No. 7 to the
                 Schedule 13D filed by Comcast Corporation and Liberty Media
                 Corporation and Amendment No. 6 to Schedule 13D filed by Barry
                 Diller, in respect of Common Stock of the Company, dated November
                 16, 1993)..........................................................

(c)(23)     --   Voting Agreement dated December 22, 1993 by BellSouth Corporation,
                 Comcast Corporation, Cox Enterprises, Inc., Advance Publications,
                 Inc., and Arrow Investments, L.P. (Incorporated by reference to
                 Exhibit 35 to Amendment No. 8 to the Schedule 13D filed by Comcast
                 Corporation and Liberty Media Corporation and Amendment No. 7 to
                 Schedule 13D filed by Barry Diller, in respect of Common Stock of
                 the Company, dated December 29, 1993)..............................

(c)(24)     --   Letter Agreement dated as of December 20, 1993 among QVC Network,
                 Inc., Comcast Corporation, Cox Enterprises, Inc., Advance
                 Publications, Inc., and BellSouth Corporation (Incorporated by
                 reference to Exhibit 36 to Amendment No. 8 to the Schedule 13D
                 filed by Comcast Corporation and Liberty Media Corporation and
                 Amendment No. 7 to Schedule 13D filed by Barry Diller, in respect
                 of Common Stock of the Company, dated December 29, 1993)...........

(c)(25)     --   Letter Agreement dated as of February 1, 1994, among Comcast
                 Corporation, Cox Enterprises, Inc., Advance Publications, Inc.,
                 BellSouth Corporation and QVC Network, Inc. (Incorporated by
                 reference to Exhibit 37 to Amendment No. 9 to the Schedule 13D
                 filed by Comcast Corporation and Liberty Media Corporation and
                 Amendment No. 8 to Schedule 13D filed by Barry Diller, in respect
                 of Common Stock of the Company, dated February 3, 1994)............

(c)(26)     --   Stock Option Agreement dated as of February 15, 1994, among QVC
                 Network, Inc., BellSouth Corporation, Cox Enterprises, Inc. and
                 Advance
                 Publications, Inc. (including exhibits) (Incorporated by reference
                 to
                 Exhibit 40 to Amendment No. 11 to the Schedule 13D filed by Comcast
                 Corporation and Liberty Media Corporation and Amendment No. 10 to
                 Schedule 13D filed by Barry Diller, in respect of Common Stock of
                 the Company, dated April 28, 1994).................................

(c)(27)     --   Acknowledgement and Agreement dated as of February 15, 1994, by
                 Comcast Corporation and Liberty Media Corporation (Incorporated by
                 reference to Exhibit 41 to Amendment No. 11 to the Schedule 13D
                 filed by Comcast Corporation and Liberty Media Corporation and
                 Amendment No. 10 to Schedule 13D filed by Barry Diller, in respect
                 of Common Stock of the Company, dated April 28, 1994)..............
</TABLE>
<PAGE>   16
 
<TABLE>
<CAPTION>
                                                                                      SEQUENTIALLY
 EXHIBIT                                                                                NUMBERED
 NUMBER                                      DESCRIPTION                                  PAGE
- ---------                                    -----------                              ------------
<S>        <C>   <C>                                                                  <C>
(c)(28)     --   Letter Agreement dated as of February 15, 1994, among Comcast
                 Corporation, BellSouth Corporation, Advance Publications, Inc.,
                 Arrow Investments, L.P., Cox Enterprises, Inc. and Liberty Media
                 Corporation (Incorporated by reference to Exhibit 42 to Amendment
                 No. 11 to the Schedule 13D filed by Comcast Corporation and Liberty
                 Media Corporation and Amendment No. 10 to Schedule 13D filed by
                 Barry Diller, in respect of Common Stock of the Company, dated
                 April 28, 1994)....................................................

(c)(29)     --   Letter Agreement dated as of February 15, 1994, among BellSouth
                 Corporation, Liberty Media Corporation, Comcast Corporation and
                 Arrow Investments, L.P. (Incorporated by reference to Exhibit 43 to
                 Amendment No. 11 to the Schedule 13D filed by Comcast Corporation
                 and Liberty Media Corporation and Amendment No. 10 to Schedule 13D
                 filed by Barry Diller, in respect of Common Stock of the Company,
                 dated April 28, 1994)..............................................

(c)(30)     --   Letter dated July 12, 1994 of Comcast Corporation to Barry Diller,
                 Chairman and Chief Executive Officer of QVC, Inc. (Included under
                 "Special Factors -- Background of the Transaction" in Exhibit
                 (d)(1) hereto).....................................................

(c)(31)     --   Letter Agreement dated July 21, 1994 between Comcast Corporation
                 and Liberty Media Corporation (Incorporated by reference to Exhibit
                 46 to Amendment No. 20 to the Schedule 13D filed by Comcast
                 Corporation, in respect of the Company, dated July 22, 1994).......

(c)(32)     --   Agreement and Plan of Merger, dated as of August 4, 1994, among
                 QVC, Inc., Comcast Corporation, Liberty Media Corporation and
                 Comcast QMerger, Inc.*.............................................

(c)(33)     --   Letter Agreement, dated as of August 4, 1994, among Comcast
                 Corporation, Liberty Media Corporation and Tele-Communications,
                 Inc. (Incorporated by reference to Exhibit 48 to Amendment No. 21
                 to Schedule 13D filed by Comcast, in respect of Common Stock of the
                 Company, dated August 8, 1994).....................................

(c)(34)     --   Letter Agreement, dated as of August 4, 1994, among Comcast
                 Corporation, Arrow Investments, L.P. and Barry Diller (Incorporated
                 by reference to Exhibit 50 to Amendment No. 21 to Schedule 13D
                 filed by Comcast Corporation, in respect of Common Stock of the
                 Company, dated August 8, 1994).....................................

(d)(1)      --   Offer to Purchase, dated August 11, 1994*..........................

(d)(2)      --   Form of Letter of Transmittal (including Guidelines for
                 Certification of Taxpayer Identification Number on Substitute Form
                 W-9)*..............................................................

(d)(3)      --   Form of Notice of Guaranteed Delivery and Guarantee*...............

(d)(4)      --   Form of Letter to Brokers, Dealers, Commercial Banks, Trust
                 Companies and Other Nominees*......................................

(d)(5)      --   Form of Letter to Clients from Brokers, Dealers, Commercial Banks,
                 Trust Companies and Other Nominees*................................

(d)(6)      --   Text of press release issued by Comcast Corporation, Liberty Media
                 Corporation and the Company dated August 4, 1994*..................

(d)(7)      --   Form of summary advertisement dated August 11, 1994*...............
</TABLE>
<PAGE>   17
 
<TABLE>
<CAPTION>
                                                                                      SEQUENTIALLY
 EXHIBIT                                                                                NUMBERED
 NUMBER                                      DESCRIPTION                                  PAGE
- ---------        -------------------------------------------------------------------  ------------
<S>        <C>   <C>                                                                  <C>
(d)(8)      --   Accountants' consent relating to the inclusion of certain financial
                 statements of QVC, Inc. in Annex C to the Offer to Purchase........
(e)         --   Section 262 of the Delaware General Corporation Law (set forth as
                 Annex B to the Offer to Purchase)..................................
(f)         --   Not applicable.
</TABLE>
 
- ---------------
 
* Incorporated by reference to the 14D-1.

<PAGE>   1
                                                                  EXHIBIT(b)(1)
- ------------------------------------------------------------------------------- 

                                 PROJECT QUICK

- --------------------------------------------------------------------------------



                     PRESENTATION TO THE BOARD OF DIRECTORS



                                 JULY 12, 1994










                                                            Lazard Freres & Co.

<PAGE>   2

- --------------------------------------------------------------------------------

                               Table of Contents

- --------------------------------------------------------------------------------

<TABLE>
<CAPTION>
    Tab                                                                    Page                                            
    ---                                                                    ----                                            
   <S>      <C>                                                             <C>
    I.       EXECUTIVE SUMMARY............................................   1
                                                         
    II.      TRANSACTION STRUCTURE                       
                                                         
             A.      CONSIDERATION........................................   2
             B.      SOURCES AND USES.....................................   3
             C.      CASH/DEBT BALANCES...................................   4
                                                         
   III.     ANALYSIS OF CBS DEAL                         
                                                         
            A.      OVERVIEW..............................................   5
            B.      BLENDED MULTIPLE ANALYSIS.............................   6
            C.      STOCK TRADING HISTORY.................................   7
                                                         
    IV.      VALUATION OF QVC                            
                                                         
            A.      OPERATIONAL OVERVIEW..................................   8
            B.      SUMMARY VALUATION RESULTS.............................   9
            C.      PROJECTIONS...........................................  10
            D.      ANALYSIS AT VARIOUS PRICES............................  15
            E.      STOCK TRADING HISTORY.................................  16
            F.      COMPARABLE COMPANIES SUMMARY..........................  18
                                                         
     V.       SUMMARY OF RECENT RESEARCH REPORTS.......................     19
                                                         
</TABLE>                                                 
      



<PAGE>   3

- --------------------------------------------------------------------------------

                              I. Executive Summary

- --------------------------------------------------------------------------------


Comcast is planning to propose to acquire all shares of QVC which Comcast does
not already own for a consideration of $45.00 per share consisting of $38.00
per share in cash and $7.00 per share in a newly formed class of Comcast
Convertible Exchangeable Preferred Stock. This Preferred would have a 7.5%
annual dividend and would be convertible into Class A Special Common Stock at a
conversion price of $21.00 per share.
        
QVC's stock price as of 1:15 p.m. today was $35.125. The $45.00 price
represents a 28% premium to this price (and a 39% premium to QVC's stock price
the day prior to the announcement of the CBS deal).
        
The total amount of funds required to complete the QVC transaction is
approximately $1.9 billion, of which $274 million would be Convertible
Preferred.
        
The board meetings for both QVC and CBS to approve their proposed merger are
scheduled for Wednesday, July 13.  Comcast's acquisition proposal would be
delivered and publicly disclosed after the close of business today, subject to
the approval of the Comcast board of directors.
        




                              -1-                           Lazard Freres & Co.

<PAGE>   4
- --------------------------------------------------------------------------------

                           II. Transaction Structure

- --------------------------------------------------------------------------------


                                 Consideration
                                 -------------
<TABLE>
<CAPTION>
Consideration Summary:
- ----------------------                             Per Share                 Aggregate                %   
                                                   ---------                 ---------            --------
<S>                                                <C>                        <C>                 <C>
Cash                                               $38.00                     $1,489                84.4%

Convertible Preferred                                7.00                        274                15.6% 
                                                   -------                    -------             --------

Total                                              $45.00                     $1,764               100.0% 
                                                   -------                    -------             --------


Shares purchased:
- -----------------

Public                                                                                            23.873

Liberty                                                                                           10.256

Time Warner                                                                                        4.062

Barry Diller                                                                                       1.000  
                                                                                                  -------
Total (1)                                                                                         39.191  
                                                                                                  -------
</TABLE>

- -------------------
(1) Assumes 8.027 MM options are cancelled for cash on a net basis.
Note:  Total transaction value including Comcast's 8.628 MM shares is
approximately $2.2 billion.
                                          Lazard Freres & Co.

                                              -2-
<PAGE>   5
- --------------------------------------------------------------------------------

                       II. Transaction Structure (cont'd)

- --------------------------------------------------------------------------------

                                 Sources/Uses 
                                 ------------




<TABLE>
<CAPTION>
Sources:                                                 Uses:
- --------                                                 -----
<S>                                          <C>         <C>
From QVC:                                                Total Cash:
         New QVC Bank Debt                    $  950         $38.00 of Cash per QVC share          $ 1,489
         New QVC Senior Subordinated Debt        200         Cancellation of options                    90
                                              ------         Fees and expenses                          46 
                                                                                                   --------

Total QVC Sources:                             1,150

                                                         Total Cash Uses:
                                                                                                     1,625

From Comcast:
                 New Comcast Borrowing/Cash      475
                 Convertible Preferred (1)       274     $7.00 of Convertible Preferred per QVC share  274
                                                 ---                                                   ---

Total Comcast Sources:                           750
                                                 ---




Total Sources:                               $ 1,900     Total Uses:                                $ 1,900
                                             -------                                                -------
</TABLE>


- ------------------------
(1) Issuable shares: 13.1 million at $21.00 per Share.





                                       -3-                   Lazard Freres & Co.
<PAGE>   6
- --------------------------------------------------------------------------------

                      II.  Transaction Structure (cont'd)

- --------------------------------------------------------------------------------
                               Cash/Debt Balances
                               ------------------


<TABLE>
<CAPTION>                   
                             Estimated 12/31/94                                                      Value of
                        -----------------------------             1994 Operating      Net Debt/     Investment
                        Cash       Debt     Net Debt                Cash Flow            OCF         Portfolio
                        ----       ----     --------              --------------      ---------     ----------
<S>                     <C>       <C>        <C>                       <C>              <C>           <C>
Comcast Standalone      $ 434     $4,234     $3,800                    $600             6.33x         $1,736
                                                    
Maclean Hunter           (500)       800      1,300                     120                -               -
                                                                                                   
Heritage Stake            275          -       (275)                      -                -            (275)
                        -----     ------     ------                    ----             ----          ------ 

Pro Forma Before QVC      209      5,034      4,825                     720             6.70x          1,461


QVC                      (475)     1,150      1,625                     193                -            (281) 
                        -----     ------     ------                    ----             ----          ------

Pro Forma with QVC      $(266)    $6,184     $6,450                    $913             7.07x         $1,180
                        -----     ------     ------                    ----             ----          ------

====================================================================================================================================
</TABLE>

Potential Sources for $475 Shortfall:
- ------------------------------------
            - Partners for Maclean Hunter

            - Partners for QVC

            - Asset Sales:

                       - Nextel

                       - Cable Assets

            - Potential Tax Free Deal with Liberty and/or Time Warner


                              -4-                           Lazard Freres & Co.


<PAGE>   7

- -------------------------------------------------------------------------------
                          III.  Analysis of CBS Deal
- -------------------------------------------------------------------------------

                                    Overview
                                    --------

- -  On July 30, CBS and QVC announced they were close to a merger.

- -  CBS/QVC merger details:

                        Per Share Consideration to CBS and QVC Based on Current
                                       CBS Share Price of $300.00             
                   -------------------------------------------------------------

<TABLE>
      <S>                                <C>                                         <C>
                                          Implied Trading Level of CBS (Newco):      $311.80  
                                                                                   -----------
      CBS Shareholders Receive
      ------------------------
      Cash Dividend ($175.00)                                                        $175.00
      Shares of Newco Common (0.4009)                                                 125.00  
                                                                                   -----------
                                  Total                                              $300.00  
                                                                                   -----------

      QVC Shareholders Receive
      ------------------------
      Shares of Newco Conv. Pref. (0.1931)                                             $23.05
      Shares of Newco Common (0.0486)                                                  15.15  
                                                                                   -----------
                                  Total                                               $38.20  
                                                                                   -----------
</TABLE>

- -  Current Stock prices at 7/11/94:

      CBS    $302.00
      QVC     $35.75

- -  Newco Convertible Preferred Terms:

<TABLE>
      <S>                                                  <C>
      - Face Value                                         $100.00

      - Coupon                                                4.0%

      - Conversion Price                                   $309.69

      - Number of Newco Common
        Each Pref. Convertible Into                         0.3229
</TABLE>

      - 10-Year Non-Callable

      - Exchangeable into Convertible Debt After 5 Years

- -  The stock price of QVC has declined 8% to $35.125, after peaking at $38.00
   the date CBS/QVC deal was announced.


                             -5-                           Lazard Freres & Co.

<PAGE>   8


- --------------------------------------------------------------------------------
   
                      III.  Analysis of CBS Deal (cont'd)

- --------------------------------------------------------------------------------

<TABLE>
                                    Blended Multiple Analysis
                                    -------------------------
  Comparable Multiple Values:                Pre-Merger Multiples    Comp. Co. Multiples
                                             --------------------    -------------------
                                              CBS        QVC        Cap Cities   News Corp.
                                            ---------- ----------- ------------ ----------

   <S>                                       <C>       <C>           <C>         <C>
        1994 EBITDA Multiple                     7.0x       7.9x         9.2x       12.1x
        Implied Deal Value per CBS Shares   $    266   $    287          317         384
        Implied Deal Value per QVC Shares         31         35           42          52
</TABLE>

<TABLE>
                                 Blended Multiple Analysis:
                                                                            CBS Multiple                    
                                                         ---------------------------------------------------
                                  <S>             <C>      <C>         <C>         <C>       <C>      <C>
                                                            7.0x         7.5x        8.0x      8.5x     9.0x
                                                 7.0x       7.0x         7.4x        7.7x      8.1x     8.5x
                                                 7.5x       7.1          7.5         7.9       8.2      8.6
                                 QVC Multiple    8.0x       7.3          7.6         8.0       8.4      8.7
                                 ------------    8.5x       7.4          7.8         8.1       8.5      8.9
                                                 9.0x       7.5          7.9         8.3       8.6      9.0
</TABLE>


<TABLE>
                                Implied Deal Value per Existing CBS Share:
                                                                            CBS Multiple                    
                                                         ---------------------------------------------------
                                <S>            <C>         <C>          <C>         <C>       <C>      <C>
                                                            7.0x         7.5x        8.0x      8.5x     9.0x
                                                 7.0x      $266         $275        $283      $292     $300
                                                 7.5x       270          278         286       295      303
                                QVC Multiple     8.0x       273          281         290       298      306
                                ------------     8.5x       276          284         293       301      310
                                                 9.0x       279          287         296       304      313

                                Implied Deal Value per Existing QVC Share:
                                                                           CBS Multiple                     
                                                          --------------------------------------------------
                                                             7.0x         7.5x        8.0x      8.5x    9.0x
                                                7.0x         $31          $33         $35       $37     $38
                                                7.5x          32           34          35        37      39
                                QVC Multiple    8.0x          32           34          36        38      40
                                ------------    8.5x          33           35          37        38      40
                                                9.0x          34           36          37        39      41
</TABLE>


- ------------------------------
      1994E EBITDA ($MM)(1)      

<TABLE>
<S>                             <C>
CBS                     $   528    73.2%

QVC                     $   193    26.8% 
                     ----------          
Newco before Synergies $   721   100.0%

Synergies (2)                3           
                     ----------          
Newco after Synergies  $   724          
                     ----------         
</TABLE>
(1)  Source: DLJ and Oppenheimer for CBS and QVC, respectively.

(2)  Source: Synergies derived from Wachtell.


                                           -6-              Lazard Freres & Co.


<PAGE>   9

- --------------------------------------------------------------------------------

                         III. Analysis of CBS Deal(cont'd)

- --------------------------------------------------------------------------------
                             Stock Trading History
                             ---------------------
                                  QVC and CBS
                            From 6/28/94 to 7/11/94
                               2 Week Perspective

Chart III describes the Stock trading history of QVC and CBS from 6/28/94
through 7/11/94. The chart shows that the per Share stock price of QVC ranged
from $32.75 on 6/29/94 and $38.00 on 6/30/94, and that the Share price of CBS
ranged from $259.00 on 6/28/94 and $313.00 on 6/30/94, as follows:

<TABLE>
<CAPTION>

                                  QVC             CBS
                                Price Per      Price Per
Date                             Share           Share
- ----                            ---------      ---------
<S>                             <C>            <C>
6/28/94                         $32.750        $259.000
6/29/94                          32.375         263.000
6/30/94                          38.000         313.000
7/01/94                          37.750         307.000
7/05/94                          36.000         310.000
7/06/94                          36.000         310.250
7/07/94                          37.000         308.500
7/08/94                          36.250         303.875
7/11/94                          35.750         302.000

</TABLE>







                           





                                      -7-                   Lazard Freres & Co.



<PAGE>   10
 
- --------------------------------------------------------------------------------
 
                              IV. Valuation of QVC

- --------------------------------------------------------------------------------
 
                               OPERATION OVERVIEW
                               ------------------
- -  Largest television shopping retailer in the world, operating 24 hours per
   day.
 
- -  Launched in 1986, had 1993 revenues of $1.2 billion.
 
- -  Reaches 50 million homes in the U.S., representing 80% of all cable
   television subscribers.
 
- -  In addition to the "Primary Channel", new ventures include:

   LAUNCHED IN 1993
   -- JV with BSkyB for a U.K. shopping channel.
   -- JV with Grupo Televisa for a shopping channel in Mexico.
 
   TO BE LAUNCHED IN 1994
   -- Q2 - a more upscale shopping channel broadcasting on weekends.
   -- onQ - a fashion-oriented shopping channel broadcasting on weekdays and
      geared toward a younger audience.
 
   TO BE LAUNCHED IN 1994
   -- Q-online a computer on-line shopping service.
 
- -  SUMMARY FINANCIAL DATA ($MM):
 
<TABLE>
<CAPTION>
                FISCAL YEAR             1989      1990     1991      1992      1993      1994E
                                        -----     ----     -----     -----     -----     -----
<S>                                     <C>       <C>      <C>       <C>       <C>       <C>
Revenues                                  453      776       922     1,071     1,222     1,386
  Growth                                134.6%    71.2%     18.8%     16.1%     14.2%     13.4%

EBITDA                                     39       76       131       165       195       193
  Margin                                  8.5%     9.8%     14.2%     15.4%     16.0%     13.9%
  Growth                                160.8%    96.1%     73.2%     25.6%     18.4%     (1.0%)
</TABLE>
 
                                  Lazard Freres & Co.                      

                                       -8-                     
<PAGE>   11
 
- --------------------------------------------------------------------------------
 
                         IV. Valuation of QVC (cont'd)
- --------------------------------------------------------------------------------
 
                           Summary Valuation Results
 
<TABLE>
<CAPTION>
                                                          8.0x EBITDA                9.0x EBITDA
         Unlevered DCF Values per Share:                Exit Multiple             Exit Multiple
                                                      ------------------        ------------------
<S>                                                   <C>        <C>            <C>        <C>
                                    Discount Rate:       14.0%      15.0%          14.0%      15.0%
                                                      -------    -------        -------    -------
     Revenue Growth:
          10.0%                                       $ 38.60    $ 37.09        $ 42.25    $ 40.58
          12.5%                                         47.54      45.66          52.07      50.02
          15.0%                                         57.07      54.82          62.63      60.14


Equity IRR(1):                                                               Leveraged Pre-Tax IRR
                                                      --------------------------------------------
                                                                          Purchase Price per Share
                                                      --------------------------------------------
                                                      $ 40.00    $ 45.00        $ 50.00    $ 55.00
                                                      -------    -------        -------    -------
     EBITDA Exit Multiple                     8.0x      27.8%      20.8%          15.7%      11.6%
                                              9.0       31.5%      24.3%          19.0%      14.9%
                                             10.0       34.8%      27.5%          22.0%      17.8%
                                             11.0       37.8%      30.3%          24.8%      20.4%
</TABLE>
 
- ---------------
(1) Assumes $1.1 billion equity investment including the value of QVC shares
    already owned by Comcast.

                                                    Lazard Freres & Co.
                                        9
<PAGE>   12
 
- --------------------------------------------------------------------------------
 
                         IV. Valuation of QVC (cont'd)
- --------------------------------------------------------------------------------
 
                                  Projections
 
                       Summary Projection Assumptions(1)
 
<TABLE>
<CAPTION>
                                                         1994       1999      CAGR
                                                        ------     ------     -----
<S>                                                     <C>        <C>        <C>
- - Revenue
     QVC Homes as % of Cable Television Subscribers      80.3%      80.3%      0.0%
     QVC Customers as % of QVC "Homes"                    8.4%       9.8%      3.3%
     Avg. Annual Revenue per Customer                     $362       $485      6.0%
- - Expense
     Gross Margin                                        40.0%      40.0%
     Variable Cost as % of Revenue                       14.2%      14.0%
     General and Administrative                       --   Increase of $20MM in 1994 for
                                                           additional overhead related to
                                                           launching of Q2/onQ channels and
                                                           staffing for international joint
                                                           ventures. Thereafter, G&A increases
                                                           $15MM annually.
- - Credit Card Income                                  --   0.6% of revenue based on actual
                                                           prior experience.
- - Capital Expenditures                                --   2% of revenue based on actual prior
                                                           experience.
- - Other
     Taxes                                            --   Tax rate = 42%; however deferred
                                                           until 1997. Assumes $80MM of inside
                                                           basis.
     Q2 Launch                                        --   $30MM in carriage fees spent in each
                                                           of the years 1995 and 1996.
     Joint Ventures                                   --   Valued at cost of $50MM in 1999.
     Affiliation Agreements                           --   Assumes existing MSO's continue
                                                           carriage.
</TABLE>
 
- ------------------------------------
(1) Assumptions prepared by Comcast management based upon publicly available
    information.
 
                                                             Lazard Freres & Co.
 
                                       10
<PAGE>   13
 
- --------------------------------------------------------------------------------
 
                         IV. Valuation of QVC (cont'd)
- --------------------------------------------------------------------------------
 
                               Projections (cont'd)
                               -----------
                                 Executive Summary
 
<TABLE>
<CAPTION>
                                           (Amounts in Millions)
                                                                                       Preliminary
                                                    Actual                              Projection
                                           -------------------------    Estimated    ----------------
                                           1991      1992      1993       1994        1995      1996
                                           -----    ------    ------    ---------    ------    ------
<S>                                        <C>      <C>       <C>       <C>          <C>       <C>
Revenue                                    $ 922    $1,071    $1,222      $1,386     $1,565    $1,762
COGS                                         535       622       723        832         939     1,057
                                           -----    ------    ------    ---------    ------    ------
Gross Margin                                 387       449       499        555         626       705
Variable                                     145       160       171        197         219       247
G&A                                          111       124       133        165         180       195
                                           -----    ------    ------    ---------    ------    ------
Operating Cash Flow                        $ 131    $  165    $  195      $ 193      $  227    $  263
Net credit card income                         3         6         7          8           9        10
                                           -----    ------    ------    ---------    ------    ------
Adjusted Operating Cash Flow               $ 134    $  170    $  202      $ 201      $  236    $  273
                                           =====    ======    ======    =======      ======    ======
Gross Margin                               42.0%     41.9%     40.8%      40.0%       40.0%     40.0%
Operating Cash Flow Margin                 14.3%     15.4%     16.0%      13.9%       14.5%     14.9%
Operating Cash Flow Growth                           25.3%     18.4%      -1.2%       17.8%     15.9%
Capital Expenditures                                   $21       $25        $28         $31       $35
</TABLE>
 
<TABLE>
<CAPTION>
                                               Preliminary Projection           Annual Growth
                                             --------------------------    -----------------------
                                              1997      1998      1999     91-93    93-94    94-99
                                             ------    ------    ------    -----    -----    -----
<S>                                          <C>       <C>       <C>       <C>      <C>      <C>
Revenue                                      $1,978    $2,215    $2,478    15.1%    13.4%    12.3%
COGS                                          1,187     1,329     1,487    16.3%    15.0%    12.3%
                                             ------    ------    ------    -----    -----    -----
Gross Margin                                    791       886       991    13.5%    11.2%    12.3%
Variable                                        277       310       347     8.5%    15.0%    12.0%
G&A                                             210       225       240     9.5%    24.3%     7.8%
                                             ------    ------    ------    -----    -----    -----
Operating Cash Flow                          $  304    $  351    $  404    21.8%    -1.2%    16.0%
Net credit card income                           11        13        14    55.4%    13.4%    12.3%
                                             ------    ------    ------    -----    -----    -----
Adjusted Operating Cash Flow                 $  316    $  364    $  418    22.6%    -0.7%    15.8%
                                             ======    ======    ======    =====    ======   =====
Gross Margin                                  40.0%     40.0%     40.0%
Operating Cash Flow Margin                    15.4%     15.8%     16.3%
Operating Cash Flow Growth                    15.7%     15.4%     15.2%
Capital Expenditures                            $40       $44       $50
</TABLE>
 
                                                  
 
                                       11                   Lazard Freres & Co.
<PAGE>   14
 -------------------------------------------------------------------------------
 
                         IV. Valuation of QVC (cont'd)
 
- --------------------------------------------------------------------------------
 
                             PROJECTIONS (cont'd)
                             --------------------
                              Cash Flow Summary
 <TABLE>
<S>                                                   <C>                         <C>        <C>
                                                      (Amounts in Millions)
Operations:
  Operating Cash Flow
  Capital Expenditures
  Working Capital                                     2 Months
  Losses from Joint Ventures
  Fund Q2 Launch
  Tax Liability (Deferred until 1997)
  Free Cash Flow
Financing:
  Bank Debt Inc (Dec)                                 4.4 x Run-rate Adj. OCF      8.50%         950
  Senior Subordinated Notes                           0.9 x Run-rate Adj. OCF     11.25%         200
  Interest Expense
  Equity                                                                                       1,148
  Purchase Price: X Run-rate Adj. OCF                10.3                         $45.00      (2,242)
  Transaction Fees                                                                               (46)
                                                                                             -------
Ending Working Capital                                                                       $    10
                                                                                             =======
Capitalization:
  Bank Debt                                                                                  $   950
  Senior Subordinated Notes                                                                      200
                                                                                             -------
  Total Debt                                                                                   1,150
  Equity                                                                                       1,148
                                                                                             -------
  Total Capitalization                                                                       $ 2,298
                                                                                             =======
  Bank Debt to Operating Cash Flow                                                               4.9
  Total Debt to Operating Cash Flow                                                              6.0
  Interest Coverage (OCF/Int Exp)
  Debt Service Coverage (OCF/Int+Debt Serv)
  Annual Bank Debt Amortization
  Cumulative Bank Debt Amortization
</TABLE>
 
<TABLE>
<CAPTION>
                                                              Preliminary Projection
                                                    ------------------------------------------
                                                     1995     1996     1997     1998     1999     Total
                                                    ------   ------   ------   ------   ------   -------
<S>                                                 <C>      <C>      <C>      <C>      <C>      <C>
Operations:
  Operating Cash Flow                               $  236   $  273   $  316   $  364   $  418   $ 1,607
  Capital Expenditures                                 (31)     (35)     (40)     (44)     (50)     (200)
  Working Capital                                       (6)      (6)      (7)      (8)      (9)      (35)
  Losses from Joint Ventures                           (15)      (5)                                 (20)
  Fund Q2 Launch                                       (30)     (30)                                 (60)
  Tax Liability (Deferred until 1997)                                   (177)    (106)    (131)     (415)
                                                    ------   ------   ------   ------   ------   -------
  Free Cash Flow                                       154      197       92      205      228       877
Financing:
  Bank Debt Inc (Dec)                                  (50)    (105)       0     (120)    (155)      520
  Senior Subordinated Notes                                                                          200
  Interest Expense                                    (101)     (95)     (90)     (85)     (73)     (444)
  Equity                                                                                           1,148
  Purchase Price: X Run-rate Adj. OCF                                                             (2,242)
  Transaction Fees                                                                                   (46)
                                                    ------   ------   ------   ------   ------   -------
Ending Working Capital                              $   13   $   10   $   12  $    12   $   13   $    13
                                                    ======   ======   ======   ======   ======   =======
Capitalization:
  Bank Debt                                         $  900   $  795   $  795   $  675   $  520
  Senior Subordinated Notes                            200      200      200      200      200
                                                    ------   ------   ------   ------   ------
  Total Debt                                         1,100      995      995      875      720
  Equity                                             1,148    1,148    1,148    1,148    1,148
                                                    ------   ------   ------   ------   ------
  Total Capitalization                              $2,248   $2,143   $2,143   $2,023   $1,868
                                                    ======   ======   ======   ======   ======
  Bank Debt to Operating Cash Flow                     3.8      2.9      2.5      1.9      1.2
  Total Debt to Operating Cash Flow                    4.8      3.8      3.3      2.5      1.8
  Interest Coverage (OCF/Int Exp)                      2.3      2.9      3.5      4.3      n/m
  Debt Service Coverage (OCF/Int+Debt Serv)            1.6      1.4      3.5      1.8      1.8
  Annual Bank Debt Amortization                       5.3%    11.1%     0.0%    12.6%    16.3%
  Cumulative Bank Debt Amortization                   5.3%    16.3%    16.3%    28.9%    45.3%
</TABLE>
 
                                       12                  Lazard Freres & Co.
 
                              
<PAGE>   15
- --------------------------------------------------------------------------------

                         IV.  Valuation of QVC (cont'd)

- --------------------------------------------------------------------------------

                              Projections (cont'd)
                              -----------
                             Valuation Assumptions
                                (Revenue Detail)



<TABLE>
<CAPTION>
                                           Actual                                   Preliminary Projection         
                                 ------------------------     Estimated    -------------------------------------------
REVENUE DETAIL:                  1991      1992      1993       1994       1995     1996      1997     1998       1999
                                 ----      ----      ----       ----       ----     ----      ----     ----       ----
<S>                              <C>       <C>       <C>        <C>        <C>      <C>       <C>       <C>       <C>  
CATV Subscribers                 53.4      55.2      57.1       58.8       60.4     61.9      63.4      64.9      66.4
QVC "Homes"                      39.2      42.9      45.8       47.2       48.4     49.7      50.9      52.1      53.3
QVC Homes as % of CATV Subs      73.4%     77.7%     80.3%      80.3%      80.3%    80.3%     80.3%     80.3%     80.3%
QVC Customers                     3.1       3.4       3.7        4.0        4.2      4.5       4.7       5.0       5.2
QVC Customers as % of QVC Homes   7.9%      8.0%      8.1%       8.4%       8.7%     9.0%      9.3%      9.6%      9.8%
Avg Annual Revenue/Home           N/a    $26.09    $27.55     $29.82      $32.74   $35.90   $39.33    $43.04    $47.05
Avg Annual Revenue/Customer       N/a   $327.47   $341.87    $362.38     $384.12  $407.17  $431.60   $457.49   $484.94
Total Revenue                    $922    $1,071    $1,222     $1,386      $1,565   $1,762   $1,978    $2,215    $2,478
                                 ----    ------    ------     ------      ------   ------   ------    ------    ------
</TABLE>



<TABLE>
<CAPTION>
                                               Annual Growth         
                                     --------------------------------
REVENUE DETAIL:                      91-93         93-94        94-99
                                     -----         -----        -----
<S>                                  <C>           <C>          <C>
CATV Subscribers                      3.4%          3.0%         2.4%
QVC "Homes"                           8.1%          3.0%         2.4%
QVC Homes as % of CATV Sub            4.6%          0.0%         0.0%
QVC Customers                         9.4%          6.8%         5.8%
QVC Customers as % of QVC Homes       1.2%          3.7%         3.3%
Avg Annual Revenue/Home                             8.2%         9.6%
Avg Annual Revenue/Customer                         6.0%         6.0%
Total Revenue                        15.1%         13.4%        12.3%
</TABLE>

Note:  A 1% point change in "QVC Customers as % of QVC Homes" changes the price
       per share by $4.80.
       A 1% point change in "Avg Annual Revenue/Customer" growth changes the
       purchase price per share by $2.50.



                       -13-                                 Lazard Freres & Co.
<PAGE>   16
- --------------------------------------------------------------------------------

                         IV.  Valuation of QVC (cont'd)

- --------------------------------------------------------------------------------

                              Projections (cont'd)
                              -----------
                             Valuation Assumptions
                                (Expense Detail)

<TABLE>
<CAPTION>
                                              Actual                                    Preliminary Projection           
                                      ------------------------   Estimated  ---------------------------------------------
EXPENSE DETAIL:                        1991    1992      1993      1994      1995     1996      1997      1998      1999
                                       ----    ----      ----      ----      ----     ----      ----      ----      ----
<S>                                   <C>     <C>       <C>       <C>         <C>     <C>       <C>       <C>       <C>
 COGS                                 $534.6  $621.9    $723.3    $831.8      $939.2  $1,056.9  $1,186.7  $1,329.2  $1,486.5
                                      ------  ------    ------    ------      ------  --------  --------  --------  --------
 Variable Costs
   Order Processing/Customer Service    56.4    60.1      63.4
   Commissions and license fees         46.8    57.7      65.4
   Provision for doubtful accounts      28.7    27.7      24.8
   Credit card processing fee           13.4    14.9      17.6
                                        ----    ----      ----
   Total Variable                      145.3   160.4     171.2     196.9       219.2     246.6     276.9     310.1     346.9
                                       -----   -----     -----     -----       -----     -----     -----     -----     -----
  General & Administrative
   Administrative                       34.0    43.2      50.3
   Advertising and marketing            35.4    33.4      28.2
   Data processing                      19.3    18.3      17.4
   Broadcasting                         10.8    15.3      20.3
   Merchandising                         5.8     8.0      10.8
   Occupancy costs                       5.4     5.4       5.7
                                         ---     ---       ---
   Total G&A                           110.7   123.6     132.7     165.0      180.0     195.0     210.0      225.0     240.0
                                       -----   -----     -----     -----      -----     -----     -----      -----     -----
TOTAL EXPENSE                         $790.6  $905.9  $1,027.2  $1,193.7   $1,338.4  $1,498.5  $1,673.6   $1,864.3  $2,073.4
                                      ------  ------  --------  --------   --------  --------  --------   --------  --------
COMMON SIZE
 COGS                                  58.0%   58.1%     59.2%     60.0%      60.0%     60.0%     60.0%      60.0%     60.0%
                                       -----   -----     -----     -----      -----     -----     -----      -----     -----
  Variable Costs
   Order Processing/Customer Service    6.1%    5.6%      5.2%
   Commissions and license fees         5.1%    5.4%      5.4%
   Provision for doubtful accounts      3.1%    2.6%      2.0%
   Credit card processing fee           1.5%    1.4%      1.4%
                                        ----    -----     ----
   Total Variable                      15.8%   15.0%     14.0%     14.2%      14.0%     14.0%     14.0%      14.0%     14.0%
                                       -----   -----     -----     -----      -----     -----     -----      -----     -----
  General & Administrative
   Administrative                       3.7%    4.0%      4.1%
   Advertising and marketing            3.8%    3.1%      2.3%
   Data processing                      2.1%    1.7%      1.4%
   Broadcasting                         1.2%    1.4%      1.7%
   Merchandising                        0.6%    0.7%      0.9%
   Occupancy costs                      0.6%    0.5%      0.5%
                                        ----    ----      ----
   Total G&A                           12.0%   11.5%     10.9%     11.9%      11.5%     11.1%     10.6%      10.2%      9.7%
                                       -----   -----     -----     -----      -----     -----     -----      -----      ----
TOTAL EXPENSE                          85.7%   84.6%     84.1%     86.1%      85.5%     85.1%     84.6%      84.2%     83.7%
                                       -----   -----     -----     -----      -----     -----     -----      -----     -----
OCF Margin                             14.3%   15.4%     15.9%     13.9%      14.5%     14.9%     15.4%      15.8%     16.3%
                                       -----   -----     -----     -----      -----     -----     -----      -----     -----
</TABLE>
<TABLE>
<CAPTION>
                                                Annual Growth
                                          --------------------------
 COGS                                     91-93     93-94      94-99
  Variable Costs                          -----     -----      -----
<S>                                       <C>       <C>        <C>
   Order Processing/Customer Service      16.3%     15.0%      12.3%
   Commissions and license fees
   Provision for doubtful accounts
   Credit card processing fee
   Total Variable                          8.5%     15.0%      12.0%
  General & Administrative
   Administrative
   Advertising and marketing
   Data processing
   Broadcasting
   Merchandising
   Occupancy costs
   Total G&A                               9.5%     24.3%       7.8%
                                           ----     -----       ----
TOTAL EXPENSE                             14.0%     16.2%      11.7%
                                          -----     -----      ----- 
</TABLE>

                         -14-                               Lazard Freres & Co.
 
<PAGE>   17

- --------------------------------------------------------------------------------

                         IV.  Valuation of QVC (cont'd)

- --------------------------------------------------------------------------------

                           Analysis at Various Prices
                           --------------------------

<TABLE>
<S>                             <C>       <C>       <C>       <C>       <C>       <C>       <C>       <C>
Price per Share                           $35.00    $37.50    $40.00    $42.50    $45.00    $47.50    $50.00    $52.50    $55.00

Prem./(Disc.) to 6/27/94 Price  $33.25      5.3%     12.8%     20.3%     27.8%     35.3%     42.9%     50.4%     57.9%     65.4%
Prem./(Disc.) to 52 Week High   $71.50    (51.0%)   (47.6%)   (44.1%)   (40.6%)   (37.1%)   (33.6%)   (30.1%)   (26.6%)   (23.1%)
Prem./(Disc.) to 52 Week Low    $30.38     15.2%     23.5%     31.7%     39.9%     48.1%     56.4%     64.6%     72.8%     81.1%

Fully Diluted Shares Outstanding           55.8      55.8      55.8      55.8      55.8      55.8      55.8       55.8     55.8

Adjusted Market Value(1)                 $1,662    $1,802    $1,941    $2,081    $2,220    $2,360    $2,500     $2,639   $2,779
Subtract: Cash                              (87)      (87)      (87)      (87)      (87)      (87)      (87)       (87)     (87)
                                            ----      ----      ----      ----      ----      ----      ----       ----     ----
Market Capitalization                    $1,575    $1,715    $1,854    $1,994    $2,133    $2,273    $2,413     $2,552   $2,692
                                          -----     -----     -----     -----     -----     -----     -----      -----    -----
Market Capitalization as
  a Multiple of:        
- ------------------------
Revenues
    LTM                         $1,245      1.3x     1.4x       1.5x      1.6x      1.7x      1.8x      1.9x       2.0x     2.2x
    1994E                        1,386 (2)  1.1      1.2        1.3       1.4       1.5       1.6       1.7        1.8      1.9
    1995E                        1,565 (2)  1.0      1.1        1.2       1.3       1.4       1.5       1.5        1.6      1.7

EBITDA
    LTM                            195      8.1x     8.8x       9.5x     10.2x     10.9x     11.6x     12.4x      13.1x    13.8x
    1994E                          193 (2)  8.2      8.9        9.6      10.3      11.1      11.8      12.5       13.2     14.0
    1995E                          227 (2)  6.9      7.6        8.2       8.8       9.4      10.0      10.6       11.2     11.9

EBIT
    LTM                            153     10.3x    11.2x      12.1x     13.1x     14.0x     14.9x     15.8x      16.7x    17.6x
    1994E                          148 (2) 10.7     11.6       12.5      13.5      14.4      15.4      16.3       17.3     18.2
    1995E                          181 (2)  8.7      9.4       10.2      11.0      11.8      12.5      13.3       14.1     14.8

Adjusted Market Value as a Multiple of:
- -------------------------------------- 
Net Income
    LTM                            $50     33.4x    36.2x      39.0x     41.8x     44.6x     47.4x     50.2x      53.0x    55.9x
    1994E                           69 (2) 24.0     26.0       28.0      30.0      32.0      34.0      36.0       38.0     40.0
</TABLE>
- -------------------
(1)  Deducts option and warrant proceeds of $292.0 million.
(2)  Source for projected data: Concast; 1994E and 1995E refer to the years
     ended 1/1/95 and 1/1/96 respectively.
Note:  LTM numbers are for the period ending 4/30/94.





                           -15-                             Lazard Freres & Co.
<PAGE>   18


- -------------------------------------------------------------------------------

                         IV. Valuation of QVC (cont'd)

- -------------------------------------------------------------------------------

                             Stock Trading History
                             ---------------------
                                      QVC
                             From 7/2/93 to 7/11/94
                               1 Year Perspective




        
        The chart describes that QVC stock trading history for the one year
period between 7/2/93 and 9/11/94. The per share daily closing price of QVC
stock on the selected dates was as follows.                                 

                                                QVC Price 
                Date                            Per Share
                ----                            ---------

                 7/2/93                         61.50
                 8/20/93                        65.25
                10/08/93                        56.50
                12/03/93                        46.25
                 1/21/94                        44.00
                 3/11/94                        40.875
                 4/29/94                        35.625
                 6/17/94                        34.00
                




                                      -16-                  Lazard Freres & Co.
<PAGE>   19

- -------------------------------------------------------------------------------

                         IV. Valuation of QVC (cont'd)

- -------------------------------------------------------------------------------

                             Stock Trading History
                             ---------------------
                                      QVC
                             From 7/7/89 to 7/11/94
                               5 Year Perspective

The chart describes the QVC stock trading history for the five year period
between 7/7/89 and 4/22/94. The per share closing price of QVC stock on the
selected dates was as follows:


<TABLE>
<CAPTION>
                                                  QVC Price
                 Date                             Per Share
                --------                           ---------
<S>             <C>                                <C>
                 7/07/89                           17.875
                12/29/89                           16.50
                 6/22/90                           12.625
                12/14/90                            4.25
                 6/07/91                           11.875
                11/29/91                           13.375
                 5/22/92                           21.50
                11/13/92                           23.125
                 5/07/93                           55.625
                10/29/93                           55.75
                 4/22/94                           37.35
</TABLE>


                                      -17-                  Lazard Freres & Co.
<PAGE>   20
- --------------------------------------------------------------------------------

                         IV.  Valuation of QVC (cont'd)

- --------------------------------------------------------------------------------

                          Comparable Companies Summary
                          ----------------------------
<TABLE>
<CAPTION>
                                                                                 Home           Int'l Family           QVC
                                        BET          CUC         Gaylord        Shopping        Entertainment        Network    
                                        ---          ---         -------        --------        -------------        -------    
<S>                                   <C>          <C>           <C>            <C>                <C>               <C>
Ticker                                  BTV          CU            GET            HSN                FAM               QVCN
Latest Quarter End                    04/30/94     04/30/94      03/31/94       03/31/94           03/31/94          04/30/94
Latest Fiscal Year End                07/31/93     01/31/94      12/31/93       12/31/93           12/31/93          01/31/94

Price @ 7/11/94                         $15.13       $26.63        $23.25         $11.13             $16.00            $35.75

Shares Outstanding - Fully Diluted        20.8        115.7          87.4           95.2               33.5              55.9
Shares Outstanding - Primary              20.5        113.6          87.3           93.9               33.5              40.2

Market Value                            $309.7     $3,051.8      $2,030.1       $1,049.2             $535.5          $1.706.2
Add: Net Debt                           ( 14.4)      (120.1)        357.8           66.6               87.0             (10.1)
                                        ------     --------      --------        -------            -------         --------
Market Capitalization                   $295.3     $2,931.7      $2,387.9       $1,115.8             $622.5          $1,696.1

Market Capitalization To:
- -------------------------
  LTM Revenue                              3.2x         3.2x          3.8x           1.0x               2.9x              1.4x
  LFY + 1 E Revenue                        3.0x         2.9x          3.5x           0.9x               2.7x              1.2x
  LFY + 2 E Revenue                        2.6x         2.4x          3.1x           0.8x               2.4x              1.1x

  LTM EBITDA                               9.5x        16.0x         16.9x          25.5x              20.2x              8.7x
  LFY + 1 E EBITDA                         9.3x        13.3x         15.0x          11.5x               NA                8.8x
  LFY + 2 E EBITDA                         8.0x         N/A          13.1x           6.6x               NA                7.5x

  LTM EBIT                                11.1x        18.6x         21.5x          49.1x              27.3x             11.1x
  LFY + 1 E EBIT                          11.7x        15.6x         17.7x          15.9x               NA               11.5x
  LFY + 2 E EBIT                           9.9x        12.9x         15.1x           7.8x               NA                9.4x

P/E:
- ----
  LTM                                     19.2x        32.1x         30.6x         139.1x              48.5x             39.3x
  LFY + 1 E                               21.3x        27.2x         24.5x          24.7x              17.6x              NM
  LFY + 2 E                               18.0x        22.2x         21.1x          12.4x              14.0x              NM
  LFY + 1 E                               18.7x        26.9x         25.8x          22.7x              31.4x             26.5x
  LFY + 2 E                               15.1x        21.5x         21.7x          12.4x              16.3x             18.4x
</TABLE>





                           -18-                             Lazard Freres & Co.

<PAGE>   21
- --------------------------------------------------------------------------------

                     V. Summary of Recent Research Reports

- --------------------------------------------------------------------------------
<TABLE>
<CAPTION>
                                                              Cash Flow
                                                              Estimate/
                                                             Growth Over         EPS Estimate/
                                                             Prior Year/         Growth Over         Projected
                                                               Margin             Prior Year         1994 Mult.
                              Stock                       ---------------      --------------     -------------     1994E Target
Firm                 Date     Price   Recommendation      1994       1995      1994      1995     EBITDA    P/E     Stock Price
- ----                 ----     -----   --------------      ----       ----      ----      ----     ------    ---     -----------
<S>                 <C>       <C>     <C>                 <C>         <C>      <C>      <C>        <C>      <C>       <C>
Oppenheimer & Co.   06/24/94  $33.25  Special Research    $190       $232     $1.25     $1.75      8.75x    26.6x     $46.26
- -----------------                     Series Recommended  (3%)       22%      (20%)     40%
                                      List                14%
</TABLE>


Key Comments:
o   Believe strong growth will come from investments in talent and growth
    opportunities (e.g., international expansion, additional domestic channels).
o   Also see positives in QVC's distribution, brand value and credibility of
    service, and good inventory control.
o   View competition to be several years down the road and belive QVC will
    defend its turf vigorously.
o   Projected revenue increase: 1994 = 13%, 1995 = 15%.
o   Projected cash flow growth in 1996 = 24%.


<TABLE>
<S>                 <C>       <C>                         <C>        <C>      <C>        <C>         <C>    <C>          <C>
CS First Boston
- ---------------     05/20/94  $31.50  Hold                $213       $252     $1.30      $1.70       --     24.2x        --
                                                           9%        18%      (12%)      31%
                                                          16%        17%
</TABLE>

Key Comments:
o   Recently downgraded due to growing uncertainty regarding the
    company's future growth prospects.
o   Recognize competition coming.
o   See limited appeal of the current programming and merchandise offering, so
    applaud the establishment of Q2.
o   Believe the whole field of TV shopping was overhyped last year.
o   Advise keeping things in perspective since many other retail concepts
    (e.g., Wal-Mart) growing as fast or faster.
o   Projected revenue increases: 1994 = 10%, 1995 = 12%.





                           -19-                             Lazard Freres & Co.
<PAGE>   22
- -------------------------------------------------------------------------------

                V.  Summary of Recent Research Reports (cont'd)

- -------------------------------------------------------------------------------
<TABLE>
<CAPTION>
                                                              Cash Flow
                                                              Estimate/
                                                             Growth Over         EPS Estimate/
                                                             Prior Year/         Growth Over         Projected
                                                               Margin             Prior Year         1994 Mult.
                              Stock                       ---------------      --------------     -------------     1994E Target
Firm                 Date     Price   Recommendation      1994       1995      1994      1995     EBITDA    P/E     Stock Price
- ----                 ----     -----   --------------      ----       ----      ----      ----     ------    ---     -----------
<S>                 <C>       <C>     <C>                 <C>         <C>     <C>         <C>       <C>     <C>         <C>
Kemper Securities   04/7/94   $40.00  Hold/High Risk      $212        --       $1.40      --        --      28.6x       --
- -----------------                                          9%                  (6%)
                                                          16%
</TABLE>


Key Comments:

o   Increased competition from other video home shopping retailers (e.g.,
    Spiegel, Macy's, CUC with Cablevision and Continental, CUC with Time
    Warner, MTV, and the RBOC's).
o   Channel capacity has provided some protection, though see the
    constraint fading over the next few years.
o   Projected revenue increases 1994 = 14%, 1995 = 9%.





                                      -20-                  Lazard Freres & Co.

<PAGE>   1
                                                               Exhibit (b)(2)


LAZARD FRERES & CO.
   One Rockefeller Plaza 
   New York, N.Y. 10020 
           ---
  Telephone (212) 632-6000
  Facsimile (212) 632-6060
                                                                    NEW YORK


                                                              July 12, 1994

The Board of Directors
Comcast Corporation
1500 Market Street
Philadelphia, Pennsylvania 19102-4735

Dear Members of the Board:

       We understand that Comcast Corporation (the "Company") intends to 
propose to the Board of Directors of QVC, Inc.  ("QVC") that the Company and 
QVC enter into a definitive merger agreement contemplating an acquisition of 
QVC by the Company (the "Transaction"), pursuant to the terms of which all of 
the outstanding shares of common stock and preferred stock of QVC (other than 
those shares owned by the Company) would be acquired at a price per common 
share or common share equivalent equal to $37.00 in cash and $7.00 liquidation
preference of shares of newly issued 7.50% convertible exchangeable preferred
stock of the Company, each share of which will be convertible into shares of
the Company's Class A Special Common Stock at $21.00 per share.  The Company
would reserve the right to substitute cash for some or all of such shares of
preferred stock, with the substitution being effected through a reduction of
the liquidation preference of the preferred stock on a dollar-for-dollar basis
for the amount of cash added.
        
       You have requested our opinion as to the fairness, from a financial 
point of view, to the Company of the Transaction.  In connection with rendering
this opinion, we have:
        
                    (i)   reviewed the proposed terms of the Transaction as
                          outlined in the form of offer letter to be sent by
                          the Company to QVC;

                   (ii)   reviewed certain publicly available historical
                          business and financial information relating to the
                          Company and QVC;


<PAGE>   2
The Board of Directors
July 12, 1994
Page 2

                  (iii)   held discussions with the senior management of the
                          Company concerning the Company's objectives in
                          pursuing the Transaction, its intended method of
                          financing the Transaction and certain other matters;

                   (iv)   reviewed certain publicly available information with
                          respect to certain other companies in lines of
                          businesses we believe to be comparable to the
                          businesses of the Company and QVC;

                    (v)   reviewed the financial terms of certain recent
                          business combinations involving companies in lines of
                          businesses we believe to be comparable to those of
                          the Company and QVC, and in other industries
                          generally;

                   (vi)   analyzed the pro forma financial impact of the
                          Transaction on the Company;

                  (vii)   reviewed the historical stock prices and trading
                          volumes of the Company's common stock and QVC's
                          common stock; and

                 (viii)   conducted such other financial studies, analyses and
                          investigations as we deemed appropriate.
 
         We have relied upon the accuracy and completeness of the financial and
other information concerning the Company and QVC that has been reviewed by us 
and have not undertaken any independent verification of such information or any
independent valuation or appraisal of any of the assets of the Company or QVC.
In addition, in connection with rendering this opinion, we have neither
reviewed financial forecasts or other nonpublic information prepared or
provided by QVC nor conducted discussions with management of QVC.
        
         In rendering our opinion, we have assumed that the Transaction will be
consummated on the terms described above and that obtaining the necessary
regulatory approvals for the Transaction will not have an adverse effect on the
Company or QVC or on the financial terms
        


<PAGE>   3
The Board of Directors
July 12, 1994
Page 3

for the Company of the Transaction. Our opinion is necessarily based on
economic, monetary, market and other conditions as in effect on, and the
information made available to us as of, the date hereof.

      We are acting as financial advisor to the Company in connection with the
Transaction and will receive fees for such services, a substantial portion of
which fees are contingent upon the consummation of the Transaction.  Our firm
has in the past provided and is currently providing investment banking and
financial advisory services for the Company and has received fees for rendering
such services.
        
      Our engagement and the opinion expressed herein are solely for the 
benefit of the Company's Board of Directors and are not on behalf of, and are 
not intended to confer rights or remedies upon, QVC, any stockholders of the 
Company or QVC or any other person other than the Company's Board of Directors.
It is understood that, except for inclusion in a proxy statement relating to the
Transaction, this letter may not be disclosed or otherwise referred to without
our prior written consent, except as may otherwise be required by law or by a
court of competent jurisdiction.
        
      Based on and subject to the foregoing and such other factors as we deem
relevant, we are of the opinion that, as of the date hereof, the consideration
to be paid to the stockholders of QVC in connection with the Transaction is
fair, from a financial point of view, to the Company.
        

                                               Very truly yours,




                                               /s/ Lazard Freres & Co.        













                                                            Lazard Freres & Co.




<PAGE>   1
 
                                                                  EXHIBIT (b)(3)
 
                                [LETTERHEAD OF]
                              LAZARD FRERES & CO.
 
                                                                  August 4, 1994
The Board of Directors
Comcast Corporation
1500 Market Street
Philadelphia, Pennsylvania 19102-4735
 
Dear Members of the Board:
 
     We understand that Comcast Corporation (the "Company"), together with
Liberty Media Corporation ("Liberty") and Comcast QMerger, Inc., a jointly owned
subsidiary of the Company and Liberty ("QVC Holdings"), has entered into a
definitive merger agreement with QVC, Inc. ("QVC"), dated the date hereof (the
"Merger Agreement"), which provides for the acquisition of QVC by QVC Holdings
(the "Transaction"). We understand that the Transaction will be accomplished
through a tender offer (the "Offer") by QVC Holdings, or a subsidiary thereof,
for all of the outstanding shares of common stock and preferred stock of QVC
(other than those shares owned by the Company and Liberty), followed by a merger
(the "Merger") of QVC Holdings, or a subsidiary thereof, with and into QVC, with
QVC to be the surviving corporation in the Merger. The price to be paid for each
share pursuant to the Offer and the Merger is $46.00 per share of common stock
and $460.00 per share of preferred stock.
 
     You have requested our opinion as to the fairness, from a financial point
of view, to the Company of the Transaction. In connection with rendering this
opinion, we have:
 
     (i)   reviewed the Merger Agreement and the financial terms of the
        Transaction as set forth therein;
 
     (ii)  reviewed certain publicly available historical business and financial
        information relating to the Company and QVC;
 
     (iii) held discussions with the senior management of the Company concerning
        the Company's objectives in pursuing the Transaction, its intended
        method of financing the Transaction and certain other matters;
 
     (iv) reviewed certain publicly available information with respect to
        certain other companies in lines of businesses we believe to be
        comparable to the businesses of the Company and QVC;
 
     (v)  reviewed the financial terms of certain recent business combinations
        involving companies in lines of businesses we believe to be comparable
        to those of the Company and QVC, and in other industries generally;
 
     (vi) analyzed the pro forma financial impact of the Transaction on the
        Company;
 
     (vii) reviewed the historical stock prices and trading volumes of the
        Company's common stock and QVC's common stock; and
 
     (viii) conducted such other financial studies, analyses and investigations
        as we deemed appropriate.
 
     We have relied upon the accuracy and completeness of the financial and
other information concerning the Company and QVC that has been received by us
and have not undertaken any independent verification of such information or any
independent valuation or appraisal of any of the assets of the Company or QVC.
<PAGE>   2
 
     In rendering our opinion, we have assumed that the Transaction will be
consummated on the terms described above and that obtaining the necessary
regulatory approvals for the Transaction will not have an adverse effect on the
Company or QVC or on the financial terms for the Company of the Transaction. Our
opinion is necessarily based on economic, monetary, market and other conditions
as in effect on, and the information made available to us as of, the date
hereof.
 
     We are acting as financial advisor to the Company in connection with the
Transaction and will receive fees for such services, a substantial portion of
which fees are contingent upon the consummation of the Transaction. Our firm has
in the past provided and is currently providing investment banking and financial
advisory services for the Company and has received fees for rendering such
services.
 
     Our engagement and the opinion expressed herein are solely for the benefit
of the Company's Board of Directors and are not on behalf of, and are not
intended to confer rights or remedies upon, QVC or Liberty, any stockholders of
the Company, QVC or Liberty, or any other person other than the Company's Board
of Directors. It is understood that, except for inclusion in an offer to
purchase relating to the Offer, this letter may not be disclosed or otherwise
referred to without our prior written consent, except as may otherwise be
required by law or by a court of competent jurisdiction.
 
     Based on and subject to the foregoing and such other factors as we deem
relevant, we are of the opinion that, as of the date hereof, the consideration
to be paid to the stockholders of QVC in connection with the Transaction is
fair, from a financial point of view, to the Company.
 
                                          Very truly yours,

<PAGE>   1
                                                                 Exhibit (b)(5)
         
                                  PROJECT QVC



                                  CONFIDENTIAL





ALLEN & COMPANY INCORPORATED                                    AUGUST 4, 1994





<PAGE>   2





                                                                    CONFIDENTIAL
                                                                   




                                FAIRNESS OPINION



            REGARDING THE PROPOSED $46 PER SHARE CASH OFFER FOR ALL
            OF THE OUTSTANDING SHARES OF QVC, INC ("QVC") BY COMCAST
       CORPORATION ("COMCAST") AND LIBERTY MEDIA CORPORATION ("LIBERTY")





ALLEN & COMPANY INCORPORATED                                     AUGUST 4, 1994





<PAGE>   3
PROJECT QVC                                         CONFIDENTIAL  AUGUST 4, 1994




TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                     Tab
                                                                     ---
     <S>                                                              <C>
     Basis of Opinion                                                 I

     Description of the Proposed Transaction                          II

     Analysis of QVC                                                  III
     -    Overview of QVC
     -    Historical Operating Statements
     -    Projected Operating Statements
     -    Consolidated Balance Sheet
     -    Common Stock Price Performance
     -    Market Multiple Comparison

     Transaction Analysis                                             IV
     -    Discounted Cash Flow Analysis
     -    Premium Paid in Proposed Transaction
     -    Multiples Paid in Comparable Transactions

     Summary                                                          V

     Conclusion                                                       VI
</TABLE>





<PAGE>   4

PROJECT QVC                                         CONFIDENTIAL  AUGUST 4, 1994





BASIS OF OPINION


   AMONG OTHER ITEMS WE:

   REVIEWED:

   *    Trends in the Cable Programming and Electronic Retailing Industries

   *    Business Prospects and Financial Condition of QVC

   *    Historical Business Information and Financial Results of QVC

   *    Non-Public Financial and Operating Results of QVC

   *    Financial Projections and 1994 Budget Prepared by the Management of QVC

   *    Information Obtained From Meetings with Senior Management of QVC

   *    Trading Range of QVC Common Stock

   *    Public Financial Information of Comparable Companies in the Cable
        Programming and Specialty Retailing Industries





                                     Page 1




<PAGE>   5

PROJECT QVC                                         CONFIDENTIAL  AUGUST 4, 1994





BASIS OF OPINION  (CONTINUED)

     REVIEWED (Continued):

     *    Public Financial and Transaction Information Related to Comparable
          Mergers and Acquisitions

     *    Terms and Conditions of the Merger Agreement and Related Documents


     ANALYZED:

     *    The Terms of the Proposed Transaction

     *    QVC's Present Condition and Prospects

     *    Trading History of QVC's Common Stock Related to Selected Public
          Announcements Regarding the Company

     *    Trading History of QVC's Common Stock Compared to that of Comparable
          Companies and Other Market Indices

     *    The Stock Price and Market Multiples of QVC Compared to those of
          Selected Cable Programmers and Selected Specialty Retailers

     *    The Discounted Cash Flow Value Per Share of QVC Based on Management's
          Financial Forecast

     *    Premiums and Multiples Paid in Comparable All Cash and Cash and Stock
          Transactions





                                     Page 2




<PAGE>   6

PROJECT QVC                                         CONFIDENTIAL  AUGUST 4, 1994





DESCRIPTION OF THE PROPOSED TRANSACTION




     *    The Proposed Transaction Is in the Form of a Tender Offer for a
          Majority of the Common Stock of QVC with a Subsequent Merger for the
          Same Consideration

     *    Holders of Common Stock, Other Than Comcast and Liberty, Are Offered
          $46 Per Share in Cash

     *    Holders of Convertible Preferred Stock, Other Than Comcast and
          Liberty, Will Receive $460 Per Share in Cash

     *    Outstanding QVC Options Are Cashed Out at $46 Per Share Net of Their
          Exercise Price

     *    The Transaction Values All Of QVC's Outstanding Shares at
          Approximately $2.6 Billion

     *    Net Proceeds to Shareholders, Other Than Comcast and Liberty, Is
          Approximately $1.4 Billion





                                     Page 3




<PAGE>   7

PROJECT QVC                                        CONFIDENTIAL  AUGUST 4, 1994





OVERVIEW OF QVC

   *    Major Cable Television Shopping Company with Budgeted 1994 Revenues of
        $1.4 Billion, Operating Income of $154 Million and Operating Cash Flow
        of $202 Million

   *    Market Value of $1.6 Billion as of June 29, 1994, Prior to QVC/CBS
        Merger Announcement

   *    Two New Domestic Shopping Services, Q2 and onQ, Launched in May 1994

   *    International Joint Ventures with BSkyB in the United Kingdom and Grupo
        Televisa in Mexico
        -    Opportunity to Expand Customer Base and Increase Sales
        -    Challenge to Penetrate Market through Limited Cable Infrastructure,
             Especially in the UK

   *    Company Incurred a $34.8 Million Charge in the Fourth Quarter of 1993
        from Expenses in the Paramount Takeover Battle

   *    Significant Opportunity for Growth in the Near Term from Increasing
        Acceptance of Home Shopping Industry

   *    Challenge of Increasing Competition in the Home Shopping Industry
        -      New Entrants to the Market May Include Macy's, Spiegel, and the 
               S Channel

   *    Decreasing Growth Rate of Base Business Has Raised Concern About Future
        Prospects for the Company





                                     Page 4




<PAGE>   8

PROJECT QVC                                        CONFIDENTIAL  AUGUST 4, 1994





QVC HISTORICAL OPERATING STATEMENTS
(In Millions, Except Per Share Data)


<TABLE>
<CAPTION>
                                                 Actual                                  
                        -----------------------------------------------      Budget
                          1990          1991           1992        1993       1994
===================================================================================
<S>                     <C>           <C>           <C>         <C>          <C>
Net Sales                 $776         $922          $1,071      $1,222      $1,367
   Growth                71.2%        18.8%           16.1%       14.2%       11.9%

Operating Income            29           84             118         152         154

Operating Cash Flow         76          131             165         195         202
   Growth                96.3%        73.2%           25.6%       18.3%        3.4%

Free Cash Flow *           (15)         125              80          26          40

Net Income *               (17)          20              55          59          65
   Growth                   NM           NM          179.5%        7.6%       10.0%

Net Income Per Share *  ($0.98)       $0.62           $1.26       $1.18       $1.33
</TABLE>
- ------------------------------------
* Includes costs of Paramount tender offer of $35 million in 1993.





                                     Page 5





<PAGE>   9

PROJECT QVC                                         CONFIDENTIAL  August 4, 1994
                                  
                                  
                                  
                                  
                                  
QVC PROJECTED OPERATING STATEMENTS
(In Millions, Except Per Share Data)


<TABLE>
<CAPTION>
                                                        Projected
                     Budget        --------------------------------------------------------
                       1994          1995        1996       1997         1998         1999
===========================================================================================
<S>                 <C>            <C>         <C>        <C>          <C>           <C>
Net Sales            $1,367        $1,621      $2,052     $2,421       $2,785        $3,202
  Growth              11.9%         18.5%       26.6%      18.0%        15.0%         15.0%

Operating Income        154           206         304        366          435           516

Operating Cash Flow     202           262         356        425          499           586
  Growth               3.4%         29.7%       36.1%      19.3%        17.5%         17.3%

Operating Cash Flow,
  Not Including
  Q2 Startup Costs      219           266         356        425          499            586

Free Cash Flow           40            53         134        174          217            279

Net Income               65            96         154        189          228            278
  Growth              10.0%         47.3%       59.8%      23.1%        20.9%          21.6%

Net Income Per 
  Share               $1.33         $1.95       $3.12      $3.84        $4.64          $5.64
</TABLE>





                                     Page 6





<PAGE>   10

PROJECT QVC                                        CONFIDENTIAL  AUGUST 4, 1994
                                            
                                     
                                     
                                     
                                     
QVC CONSOLIDATED BALANCE SHEET
(In Millions, Except Per Share Data)


<TABLE>
<CAPTION>
                                April 30,          LIABILITIES &                        April 30,
ASSETS                               1994          SHAREHOLDERS' EQUITY                      1994
=========================================          ==============================================
<S>                                  <C>           <C>                                       <C>
Cash and Marketable Securities        $20          Current Maturities of Debt                  $3

Receivables                           170          Accounts Payable                            70

Inventories                           157          Other Current Liabilities                  216
                                                                                             ----
Deferred Taxes and Other               67            Total Current Liabilities                289 
                                     ----          
Total Current Assets                  414               

Net Property Plant & Equipment         79          Long-Term Debt                               7          
                                                
Cable TV Distribution Rights           96          Shareholders' Equity                       576          

Goodwill                              249

Other                                  34
                                     ----
Total Assets                         $872          Total Liabilities & Shareholders'         $872
                                     ====            Equity                                  ====
</TABLE>





                                     Page 7





<PAGE>   11

PROJECT QVC                                         CONFIDENTIAL  AUGUST 4, 1994
                                                                  
                                  
                                  
                                  
                                  
QVC COMMON STOCK PRICE PERFORMANCE


         *    QVC Common Stock Price and Trading Volume Data

         *    Market Reaction to Selected Public Announcements

         *    QVC Common Stock Price Behavior Compared to:
              -      S&P 500
              -      Index of Cable Programming Companies
              -      Index of Specialty Retail Companies





                                     Page 8





<PAGE>   12

PROJECT QVC                                         CONFIDENTIAL  AUGUST 4, 1994





QVC COMMON STOCK PRICE AND TRADING VOLUME


     [GRAPHICAL MATERIAL]

     Daily closing price and volume traded of QVC Common Stock from
        01/01/92 to 08/02/94.

     The following dates are highlighted:

*    12/10/92  Diller buys $25 MM stake
     (Closing Price on 12/11/92: $37.13, up 12.5%, Volume
     2,636,600 Shares)
*    01/19/93  Diller joins QVC
     (Closing Price $41.00, Volume 599,600 Shares)
*    07/12/93  Plans to merge with HSN announced
     (Closing Price $67.75, Volume 1,870,100 Shares)
*    09/20/93 - 02/15/94  Paramount takeover battle
     (Closing Price on 09/20/93: $56.00, Volume 1,353,800
     Shares)
     (Closing Price on 02/15/94: $50.25, Volume 2,666,700
     Shares)
*    6/30/94  QVC - CBS Merger announced
     (Closing Price $38.00, Volume 1,709,500 Shares)
*    07/12/94  Comcast bids for QVC
     (Closing Price on 7/13/94: $42.00, Volume 7,314,000
     Shares)





                                     Page 9





<PAGE>   13

PROJECT QVC                                         CONFIDENTIAL  AUGUST 4, 1994
 




QVC COMMON STOCK PRICE PERFORMANCE VERSUS MARKET INDICES


              [GRAPHICAL MATERIAL]

              Weekly Indexed comparison of QVC Common Stock closing prices
                 versus S&P 500 Index, Cable Programming Company Index, and 
                 Specialty Retail Company Index from 01/01/92 to 08/02/94.

              Cable Programming Company Index is comprised of: GET, FAM, TBS.A 
                 and TBS.B.

              Specialty Retail Company Index is comprised of: BV, HD, LOW, MES,
                 PCCW and TOY.

              All indices are market capitalization weighted.





                                    Page 10





<PAGE>   14

PROJECT QVC                                         CONFIDENTIAL  AUGUST 4, 1994





QVC COMMON STOCK TRADING PERFORMANCE AND MARKET REACTION TO SELECTED
PUBLIC ANNOUNCEMENTS                                                

         *       QVC Common Stock Is Freely and Actively Traded on NASDAQ

         *       QVC Common Stock Traded in the Range of $37.25 to $72.50 for
                 the Year 1993 with an Average Daily Volume of 466,794 Shares

         *       QVC Common Stock Traded in the Range of $30.00 to $51.50 from
                 January 1, 1994 to June 29, 1994, the Day Prior to the QVC/CBS
                 Merger Announcement, with an Average Daily Volume of 553,890
                 Shares

         *       From June 30, 1994 to July 12, 1994, the Trading Day Prior to
                 the Announcement of the Comcast Offer, QVC Common Stock Traded
                 in the Range of $35.75 to $38.00 with an Average Daily Volume
                 of 688,125 Shares and an Average Price of $36.73 Per Share

         *       From July 13, 1994 to August 2, 1994, QVC Common Stock Traded
                 in the Range of $42.00 to $46.00 with an Average Daily Volume
                 of 1,244,253 Shares and an Average Price of $44.78 Per Share

         *       General Trading Patterns for QVC Common Stock Were Not in Line
                 with an Index of Comparable Companies from December 1992
                 through August 1994


                                    Page 11





<PAGE>   15

PROJECT QVC                                 CONFIDENTIAL  AUGUST 4, 1994
                                                   
                                
                                
                                
                                
QVC COMMON STOCK TRADING PERFORMANCE AND MARKET REACTION TO SELECTED
PUBLIC ANNOUNCEMENTS (CONTINUED)

         *       From December 1992, when Barry Diller Became Associated with
                 the Company, through August 1993, QVC Stock Had a Spectacular
                 Period of Price Appreciation

         *       From September 1993 through February 1994, QVC Stock Was
                 Influenced by the Company's Participation in the Paramount
                 Takeover Battle, Announcements of New Competitors Entering the
                 Home Shopping Industry, Perceived Slowdown in Growth of the
                 Company's Base Business, Start Up Costs of Q2 and Concern
                 About the Company's Involvement in International Joint
                 Ventures

         *       Since June 30, 1994, There Has Been Speculative Activity in
                 QVC Stock Prompted by the QVC/CBS Merger Announcement and the
                 Announcement of the Comcast Offer

         *       QVC Common Stock Price of $44.25 as of August 2, 1994
                 Reflected a Speculative Takeover Premium Due to the
                 Comcast/Liberty Offer and Speculation Regarding Other Bidders
                 and a QVC Self-Tender

         *       QVC Common Stock Price of $36.00 as of July 12, 1994, the
                 Trading Day Prior to the Announcement of the Comcast Offer,
                 Reflected a Premium Due to the Proposed Merger with CBS

         *       For the Twenty Trading Days Prior to June 30, 1994, the Date
                 of the QVC/CBS Merger Announcement, QVC Common Stock Traded in
                 the Range of $32.38 to $36.00 with an Average Daily Volume of
                 185,560 Shares and an Average Price of $33.83 Per Share





                                    Page 12





<PAGE>   16

PROJECT QVC                                         CONFIDENTIAL  AUGUST 4, 1994





QVC COMMON STOCK TRADING PERFORMANCE AND MARKET REACTION TO SELECTED
PUBLIC ANNOUNCEMENTS (CONTINUED)

         *       For the Ten Trading Days Prior to June 30, 1994, the Date of
                 the QVC/CBS Merger Announcement, QVC Common Stock Traded in
                 the Range of $32.38 to $34.00 with an Average Daily Volume of
                 153,690 Shares and an Average Price of $33.26 Per Share

         *       QVC Common Stock as of June 29, 1994, the Day Prior to the
                 QVC/CBS Merger Announcement, Closed at $32.38 Per Share and in
                 Our Opinion Was a Representative Price for that Security





                                    Page 13





<PAGE>   17

PROJECT QVC                                         CONFIDENTIAL  AUGUST 4, 1994





QVC MARKET MULTIPLE COMPARISON

            COMPARED QVC TO:


         *    Home Shopping Network, Inc.

         *    Publicly-Traded Cable Programming Companies
              -    Gaylord Entertainment Company
              -    International Family Entertainment, Inc.
              -    Turner Broadcasting System, Inc.

         *    Publicly-Traded Specialty Retail Companies
              -    Blockbuster Entertainment Corporation
              -    The Home Depot, Inc.
              -    Lowe's Companies, Inc.
              -    Melville Corporation
              -    Price/Costco, Inc.
              -    Toys 'R' Us, Inc.





                                    Page 14





<PAGE>   18

PROJECT QVC                                         CONFIDENTIAL  AUGUST 4, 1994





QVC MARKET MULTIPLE COMPARISON           
                                         
TOTAL MARKET CAPITALIZATION TO LTM SALES (1)

         [TABLE REPLACES BAR CHART]

<TABLE>
<CAPTION>
                                               As of 06/29/94           As of 07/12/94        As of 08/02/94(2)
                                               --------------           --------------        -----------------
         <S>                                        <C>                      <C>                   <C>
         QVC                                        1.26 x                   1.40 x                1.79 x
         Cable Programming Companies                3.22 x                   3.17 x                3.18 x
         Specialty Retail Companies                 1.24 x                   1.27 x                1.24 x
</TABLE>
             (1) Comparable Company multiples are average multiples for each
                 group.  See detail in Common Stock Comparison analyses located
                 in Exhibits.
             (2) QVC multiple based on offering price of $46.00 per share.  All
                 other multiples based on closing stock prices for comparable
                 companies as of 08/02/94.





                                    Page 15





<PAGE>   19

PROJECT QVC                                         CONFIDENTIAL  AUGUST 4, 1994





QVC MARKET MULTIPLE COMPARISON

TOTAL MARKET CAPITALIZATION TO LTM OPERATING CASH FLOW (1) (3)

         [TABLE REPLACES BAR CHART]

<TABLE>
<CAPTION>
                                               As of 06/29/94       As of 07/12/94     As of 08/02/94(2)
                                               --------------       --------------     -----------------
           <S>                                      <C>                  <C>                <C>
           QVC                                       8.0 x                8.9 x             11.4 x
           Cable Programming Companies              19.3 x               19.1 x             19.2 x
           Specialty Retail Companies               10.5 x               10.8 x             10.7 x
</TABLE>

             (1) Comparable Company multiples are average multiples for each
                 group.  See detail in Common Stock Comparison analyses located
                 in Exhibits.
             (2) QVC multiple based on offering price of $46.00 per share.  All
                 other multiples based on closing stock prices for comparable
                 companies as of 08/02/94.
             (3) Operating Cash Flow known as EBITDA in Common Stock Comparison
                 analyses.





                                    Page 16





<PAGE>   20

PROJECT QVC                                         CONFIDENTIAL  AUGUST 4, 1994





QVC MARKET MULTIPLE COMPARISON     
                                   
MARKET VALUE OF EQUITY TO LTM EPS  (1)

         [TABLE REPLACES BAR CHART]

<TABLE>
<CAPTION>
                                               As of 06/29/94     As of 07/12/94        As of 08/02/94(2)
                                               --------------     --------------        -----------------
         <S>                                          <C>             <C>                    <C>
         QVC                                          21.3 x          23.6 x                 30.2 x
         Cable Programming Companies                  38.5 x          38.0 x                 37.4 x
         Specialty Retail Companies                   23.1 x          23.6 x                 24.0 x
</TABLE>

             (1) Comparable Company multiples are average multiples for each
                 group.  See detail in Common Stock Comparison analyses located
                 in Exhibits.
             (2) QVC multiple based on offering price of $46.00 per share.  All
                 other multiples based on closing stock prices for comparable
                 companies as of 08/02/94.





                                    Page 17





<PAGE>   21
PROJECT QVC                                         CONFIDENTIAL  AUGUST 4, 1994





         QVC MARKET MULTIPLE COMPARISON

         Market Value of Equity to 1994E EPS(1)

         [TABLE REPLACES BAR CHART]

<TABLE>
<CAPTION>
                                                 As of 06/29/94   As of 07/12/94  As of 08/02/94(2)
                                                 --------------   --------------  ---------------
                      <S>                            <C>            <C>               <C>
                      QVC(3)                         20.2 x         22.4 x            28.7 x
                      Cable Programming Companies    19.7 x         19.3 x            19.0 x
                      Specialty Retail Companies     18.3 x         18.7 x            19.0 x
</TABLE>

             (1)Comparable Company multiples are average multiples for each
                 group.  See detail in Common Stock Comparison analyses located
                 in Exhibits.
             (2)QVC multiple based on offering price of $46.00 per share.  All
                 other multiples based on closing stock prices for comparable
                 companies as of 08/02/94.
             (3)QVC multiples of 20.2 x, 22.4 x and 28.7 x represent 1994E EPS
                 excluding Q2 startup costs as of 06/29/94, 07/12/94 and the
                 offering price, respectively.  1994E EPS including Q2 startup
                 costs results in multiples of 24.2 x, 26.9 x and 34.3 x 1994E
                 EPS as of 06/29/94, 07/12/94 and the offering price,
                 respectively.





                                    Page 18





<PAGE>   22

PROJECT QVC                                         CONFIDENTIAL  AUGUST 4, 1994





         QVC MARKET MULTIPLE COMPARISON


         *         Compared QVC Trading Multiples to those of Cable Programming
                   Companies and Specialty Retail Companies

         *         For the Dates Considered, QVC Traded at Multiples Closely
                   Related to Specialty Retail Companies

         *         QVC Stock Prices as of July 12, 1994 and August 2, 1994
                   Traded at Multiples of LTM Sales, Operating Cash Flow, LTM
                   EPS and 1994E EPS that Were Higher (Except in One Case) 
                   than the Range for Specialty Retail Companies

         *         As of June 29, 1994, QVC Traded at Multiples of LTM Sales,
                   Operating Cash Flow, LTM EPS and 1994E EPS which Were 
                   within the Range of Multiples for Specialty Retail 
                   Companies and at a Multiple of 1994E EPS that Was Higher
                   than the Average for Cable Programming and Specialty Retail 
                   Companies





                                    Page 19





<PAGE>   23

PROJECT QVC                                         CONFIDENTIAL  AUGUST 4, 1994





              QVC DISCOUNTED CASH FLOW ANALYSIS
              (In Millions, Except Per Share Data)


<TABLE>
<CAPTION>
                                                                        Projected
                                            Budget      -------------------------------------------
                                             1994       1995       1996    1997     1998       1999
===================================================================================================
<S>                                          <C>        <C>        <C>     <C>      <C>        <C>
Unlevered Free Cash Flow From Operations     $33        $46        $126    $165     $207       $263
</TABLE>

              Net Per Share Present Value of
              Company Based on Discounted Cash Flows:
<TABLE>
<CAPTION>
                                                   Multiple of 1999 Estimated EBITDA  
              Discount                    --------------------------------------------
               Rate                         7.0 x             8.0 x             9.0 x
              --------                     ------            ------            ------ 
               <S>                         <C>               <C>               <C>
               15.0%                       $49.00            $53.94            $58.88
               17.5%                        44.54             48.94             53.33
               20.0%                        40.64             44.56             48.48
               22.5%                        37.20             40.71             44.22
               25.0%                        34.18             37.33             40.47
</TABLE>





                                    Page 20





<PAGE>   24

PROJECT QVC                                         CONFIDENTIAL  AUGUST 4, 1994





PREMIUM PAID IN PROPOSED TRANSACTION

         *         Comcast/Liberty Offer Price:  $46.00 Per Share
                   Premium Over QVC Stock Price as of:

<TABLE>
<CAPTION>
                                                 Stock Price         Premium
                                                 -----------         -------
         <S>                                        <C>               <C>
         June 29, 1994                              $32.38            42.1%
         10 Trading Days Prior to June 29, 1994      33.26            38.3%
         20 Trading Days Prior to June 29, 1994      33.83            36.0%
         July 12, 1994                               36.00            27.8%
         August 2, 1994                              44.25             4.0%
</TABLE>

         *         Premiums Paid in Selected All Cash Merger Transactions:(1)

<TABLE>
         <S>                                                           <C>   
         Average Premium                                               38.6% 
         High                                                          82.5% 
         Low                                                           10.0% 
</TABLE>                                             



         (1) See detail in Comparison of Selected Acquisitions located in
             Exhibits.





                                    Page 21





<PAGE>   25

PROJECT QVC                                         CONFIDENTIAL  AUGUST 4, 1994





MULTIPLES PAID IN COMPARABLE TRANSACTIONS


         TRANSACTIONS REVIEWED:

         *    Major Media Mergers and Acquisitions within the Last Five Years

              -         Transaction Values in Excess of $1.0 Billion
              -         Transactions with All Cash or Cash and Stock
                        Consideration
              -         Acquisition of 100% of Company

         *    Acquisitions of All or a Significant Portion of Cable Programmers
              within the Last Ten Years

              -         Transactions with All Cash or Cash and Stock
                        Consideration

         *    Mergers and Acquisitions of Specialty Retailers and Selected
              General Retailers within the Last Five Years

              -         Transactions with All Cash or Cash and Stock
                        Consideration





                                    Page 22





<PAGE>   26

PROJECT QVC                                         CONFIDENTIAL  AUGUST 4, 1994





MULTIPLES PAID IN COMPARABLE TRANSACTIONS


         Multiples Paid in Selected Acquisitions in Comparable Industries

<TABLE>
<CAPTION>
                                                              Transaction Price as a Multiple of:
                                              -------------------------------------------------------------------
                                              Sales               EBITDA           Net Income          Book Value
                                              -----               ------           ----------          ----------
<S>                                            <C>                <C>                <C>                <C>
Comcast / Liberty Offer for QVC(1)             1.79 x             11.4 x             29.2 x             3.89 x

Comparable Transactions in(2):

Media --                             Average   1.91 x             11.7 x             21.3 x             2.54 x
                                     High      6.22               25.9               25.8               3.91
                                     Low       0.81                1.1               18.5               1.52

Cable Programming --                 Average     NA               12.1 x               NA                 NA
                                     High        NA               30.0                 NA                 NA
                                     Low         NA                5.7                 NA                 NA

Retail --                            Average   0.55 x              9.6 x             19.9 x              2.82 x
                                     High      0.99               14.3               27.2                4.34
                                     Low       0.10                7.9               10.7                0.53
</TABLE>
(1) Based on offering price of $46.00 per share.
(2) See detail in Comparison of Selected Acquisitions located in Exhibits.





                                    Page 23





<PAGE>   27
PROJECT QVC                                         CONFIDENTIAL  AUGUST 4, 1994





SUMMARY

         *    QVC Common Stock Is Freely and Actively Traded on the NASDAQ

         *    QVC Common Stock Price Behavior Was Affected by Various Events
              From December 1992 through August 2, 1994

         *    QVC Common Stock Price Between June 30, 1994 and August 2, 1994
              Reflected a Potential Merger or Acquisition Premium

         *    QVC Common Stock Price of $32.38 Per Share on June 29, 1994, the
              Day Prior to the Announcement of the Proposed Transaction with
              CBS, Traded In-Line with the Range of Multiples of Comparable
              Companies

         *    QVC Common Stock Price of $32.38 Per Share on June 29, 1994, the
              Day Prior to the Announcement of the Proposed Transaction with
              CBS, in Our Opinion Is a Representative Price for that Security

         *    The Proposed Offer of $46 Per Share is In-Line with Our
              Discounted Cash Flow Per Share Analysis of QVC Common Stock

         *    The Proposed Offer of $46 Per Share is within the Range of
              Premiums Paid in Comparable Transactions

         *    The Proposed Offer of $46 Per Share is within the Range of
              Multiples Paid in Comparable Transactions





                                    Page 24





<PAGE>   28

PROJECT QVC                                         CONFIDENTIAL  AUGUST 4, 1994





CONCLUSION





      Based on the Foregoing, We Are of the Opinion that the Consideration
  to be Received in Connection with the Merger by the Holders of QVC Stock and
     QVC Options Pursuant to the Merger Agreement Is Fair to Such Holders,
        Other Than Comcast and Liberty, from a Financial Point of View.





                                    Page 25






<PAGE>   1
                                                                Exhibit (d)(8)

 
                        CONSENT OF INDEPENDENT AUDITORS
 
The Board of Directors
QVC, Inc.:
 
     We consent to the use of our report dated March 4, 1994, with respect to
the consolidated balance sheets of QVC, Inc. and subsidiaries as of January 31,
1994 and 1993, and the related consolidated statements of operations,
shareholders' equity, and cash flows and related schedules for each of the years
in the three-year period ended January 31, 1994, which report appears in Annex C
to the Offer to Purchase which is incorporated by reference in the Schedule
13E-3 of QVC, Inc., QVC Programming Holdings, Inc. and Comcast Corporation and
Tele-Communications, Inc. dated August 11, 1994.
 
     Our report refers to a change in accounting for income taxes.
 
                                          KPMG PEAT MARWICK
 
Philadelphia, Pennsylvania
August 11, 1994


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