COMCAST CORP
SC 14D1/A, 1994-09-16
CABLE & OTHER PAY TELEVISION SERVICES
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		      SECURITIES AND EXCHANGE COMMISSION
			    Washington, D. C. 20549

			   ------------------------

			       AMENDMENT NO. 7
				      to
				SCHEDULE 14D-1*

	      Tender Offer Statement Pursuant to Section 14(d)(1)
		    of the Securities Exchange Act of 1934

				   QVC, INC.
			   (Name of Subject Company)

			QVC PROGRAMMING HOLDINGS, INC.
			      COMCAST CORPORATION
			   TELE-COMMUNICATIONS, INC.
				   (Bidders)

		    Common Stock, $.01 Par Value Per Share
			(Title of Class of Securities)

				  747262 10 3
		     (CUSIP Number of Class of Securities)

<TABLE>
<S>                                     <C>
	  Stanley L. Wang                    Stephen M. Brett
	Comcast Corporation              Tele-Communications, Inc.
	 1500 Market Street                  5619 DTC Parkway
       Philadelphia, PA 19102               Englewood, CO 80111
	   (215) 665-1700                     (303) 267-5500
</TABLE>
  (Name, Address and Telephone Number of Person Authorized to Receive Notices
		    and Communications on Behalf of Bidder)

			   ------------------------

				  Copies to:
<TABLE>
<S>                                      <C>
	  Dennis S. Hersch                Frederick H. McGrath
	Davis Polk & Wardwell             Baker & Botts, L.L.P.
	450 Lexington Avenue                885 Third Avenue
	 New York, NY 10017                New York, NY 10022
	   (212) 450-4000                    (212) 705-5000
</TABLE>
*  This Statement also constitutes Amendment No. 8 to the Schedule 13D filed
   by Tele-Communications, Inc. and Amendment No. 29 to the Schedule 13D by
   Comcast Corporation in each case with respect to the securities of the
   Subject Company.

	    QVC Programming Holdings, Inc., Comcast Corporation and
Tele-Communications, Inc. hereby amend and supplement their Tender Offer
Statement on Schedule 14D-1 filed with the Securities and Exchange Commission
on August 11, 1994 (as previously amended and supplemented, the "Schedule
14D-1") with respect to Bidders' Offer to Purchase for cash all outstanding
shares of Common Stock and Preferred Stock of the Company.

	    Information contained in the Schedule 14D-1 as hereby amended and
supplemented with respect to Comcast, Liberty, TCI and the Purchaser and their
respective executive officers, directors and controlling persons is given
solely by such person, and no other person has responsibility for the accuracy
or completeness of information supplied by such other persons.

	    Capitalized terms used but not defined herein have the meaning
assigned to them in the Offer to Purchase and the Schedule 14D-1.

Item 10.    Additional Information.

	    (f)   The information set forth in clause (i) of the subsection
entitled "Special Factors -- Fairness of the Transaction -- The Company --
Reasons for Recommendation" in the Offer to Purchase is hereby amended and
supplemented to include the following information:

	    In connection with its evaluation of the Company's current
financial condition and results of operations and its future prospects, the
Board considered the historical operating results for the Company as well as
the Company's budgets for its future operations.  Among the information the
Board reviewed was the fact that the Company has launched two new domestic
shopping services and that the Company is a partner in home shopping joint
ventures in Mexico and the United Kingdom.  The Board was aware that Allen
described that there may be significant near-term growth opportunity for the
Company's base business in view of the increasing acceptance of the home
shopping industry, but that the Company's rate of growth for its base business
has been decreasing.  In addition, the Board noted that the Company's base
business faces increasing competition from proposed new entrants in the
televised home shopping industry, which include selected retail department
stores and mail order companies, as well as from other participants in the
industry.  The Board also considered the information presented to the Board by
Allen and described in clauses (ii) and (iii) below and under "-- Opinions and
Reports of Financial Advisors -- Opinion of Allen & Company".

	    The information set forth in clause (ii) of the subsection
entitled "Special Factors -- Fairness of the Transaction -- The Company --
Reasons for Recommendation" in the Offer to Purchase is hereby amended and
supplemented to include the following information:

	    In arriving at its recommendation, the Board also considered the
fairness of the consideration to be paid to stockholders in the Offer and
Merger in relation to the Company's net book value.  Based on Allen's
analysis, $46 per share of Common Stock reflects a multiple of book value of
3.89, which falls within the range of multiples of book value in selected
merger transactions that Allen analyzed, which ranged from .53 to 4.34.  The
Board was aware that certain valuations of the Company by Allen reflected
values higher than the consideration to be paid in the Offer.  See "--
Opinions and Reports of Financial Advisors -- Opinion of Allen & Company".

	    The information set forth in clause (v) of the subsection entitled
"Special Factors -- Fairness of the Transaction -- The Company -- Reasons for
Recommendation" in the Offer to Purchase is hereby amended and supplemented to
include the following information:

	    The Company considered certain restructuring alternatives, such as
a tender offer by the Company for its Shares or the issuance of debt
securities to the Company's stockholders, which would allow the Company to
remain independent and the stockholders to retain an equity interest in the
Company; however, following discussion with Allen with respect to these
alternatives, the Board concluded that the consideration to be paid to
stockholders in the Offer and Merger was in the best interests of stockholders.

	    The information set forth in the subsection entitled "Special
Factors -- Fairness of the Transaction -- Comcast and Liberty" in the Offer to
Purchase is hereby amended and supplemented to include the following
information:

	    Comcast and Liberty recognized the fact that the Transaction is
not structured so that approval of at least a majority of unaffiliated
security holders is required, but did not consider this fact to be material to
a determination of the fairness of the Transaction to unaffiliated security
holders.

	    Comcast and Liberty recognized the fact that a majority of
directors who are not employees of the Company has not retained an independent
representative to act solely on behalf of unaffiliated security holders for
the purposes of negotiating the terms of the Transaction and/or preparing a
report concerning the fairness of the Transaction, but Comcast and Liberty did
not consider this fact to be material to a determination of the fairness of
the transaction to unaffiliated security holders in light of the fact that
Ralph J. and Brian L. Roberts did not participate in the deliberations or
decisions relating to the Merger Agreement and the engagement of Allen &
Company by the Board, the fact that the Merger Agreement and the Transaction
were unanimously approved by the directors of the Company other than Ralph J.
and Brian L. Roberts, and the fact that the Offer price and the other terms of
the Merger Agreement were the result of arms-length negotiations between
Comcast and Liberty and their respective advisors, on the one hand, and the
Company and its advisors, on the other hand.

	    Comcast and Liberty believe that the analyses contained in the
Lazard Report, which included, among other things, an analysis of the going
concern value of the Company, provide a sufficient basis for Comcast's and
Liberty's consideration of the value of the Company.  See "-- Opinions and
Reports of Financial Advisors -- Opinions and Report of Lazard".  Therefore,
Comcast and Liberty did not prepare any independent analysis of book value or
liquidation value, and did not believe it necessary to consider whether the
consideration offered to unaffiliated security holders constitutes fair value
in relation to net book value, liquidation value or the purchase price paid in
previous purchases disclosed in Item 1(f) of the Schedule 13E-3.

	    Comcast and Liberty recognized the fact that certain valuations
obtained by Lazard were higher than the Offer price, while other valuations
obtained by Lazard were lower than the Offer price.  See "-- Opinions and
Reports of Financial Advisers -- Opinion and Report of Lazard".  Comcast and
Liberty did not consider this fact to be material to a determination of the
fairness of the Transaction to unaffiliated security holders.

	    Comcast did not obtain a valuation of the consideration offered by
CBS other than that contained in the Lazard Report.  The Lazard Report
included a valuation of the consideration offered to the Company's
stockholders in the CBS Proposal based upon projected EBITDA exit multiples of
7.0x, 7.5x, 8.0x, 8.5x and 9.0x for CBS and the Company and derived implied
deal prices of the CBS Proposal ranging from $31 to $41 per share of the
Company's Common Stock.  Based upon the Lazard Report, Comcast determined that
the implied deal price for the Company's Common Stock in the CBS Proposal was
$41 per share.

	    Liberty did not prepare an independent analysis of the CBS
Proposal and did not retain any person to prepare such an analysis on its
behalf.  Liberty did, however, review certain summaries of the CBS Proposal
prepared by Allen for the Company in connection with Liberty's review of the
CBS Proposal and its determination of whether to support the CBS Proposal.
Such summaries contained an estimate of the value of the consideration to be
offered by CBS as part of the CBS Proposal that implied a value of
approximately $35 to $47 per share of Common Stock, based on a range of
multiples of estimated pro forma 1994 EBITDA for CBS and the Company between
8.0x and 10.0x.  In addition, following the announcement of the Comcast
Proposal and the termination of the CBS Proposal, Liberty also reviewed certain
portions of the Lazard Report provided to Liberty by Comcast relating to the
value of the CBS Proposal.  Other than its review of the Allen summary and
portions of the Lazard Report, Liberty did not prepare any independent
analysis of the value of the Common Stock in the CBS Proposal and did not
attempt to verify the information contained in the summaries prepared by Allen
or in the Lazard Report.

	    The information set forth in clause (v) of the subsection entitled
"Special Factors -- Opinions and Reports of Financial Advisors -- Opinion of
Allen & Company" in the Offer to Purchase is hereby amended and supplemented
to include the following information:

	    Allen's analysis yielded a per share valuation ranging between
$34.18 based on a 25% discount rate and a multiple of projected EBITDA of 7.0
and $58.88 based on a 15% discount rate and a multiple of projected EBITDA of
9.0.

	    The information set forth in clause (vi) of the subsection
entitled "Special Factors -- Opinions and Reports of Financial Advisors --
Opinion of Allen & Company" in the Offer to Purchase is hereby amended and
restated in its entirety as follows:

	    (vi) Other Factors Considered.  (a) Allen reviewed recent trends
      in the market price and trading volume of the shares of Common Stock.
      (b) Allen compared the recent trends in the market price of the Common
      Shares with the Standard & Poor's 500 Index, an index comprised of the
      Cable Programming Companies and an index comprised of the Specialty
      Retailing Companies.  (c) Allen compared market reaction as reflected in
      the price of the shares of Common Stock relating to selected public
      announcements relating to the Company.  This comparison included, among
      other things, a review of the market prices of the shares of Common Stock
      prior to and following the announcement of the CBS Proposal and the
      announcement of the Comcast Proposal and prior to the announcement of
      the July 21, 1994 revised proposal of Comcast and Liberty (the
      "Comcast/Liberty Proposal"), and reviewed certain other relevant factors
      influencing the price of the shares of Common Stock.  (d) Allen
      considered the foregoing analyses, together with the other analyses
      Allen made, and analyzed the relevant dates for purposes of determining
      a representative value for the shares of Common Stock.  Allen concluded
      that the closing market price of $32.38 on June 29, 1994, the date prior
      to the announcement of the CBS Proposal, was a representative price for
      the shares of Common Stock and the consideration to be paid in the Offer
      and the Merger represented a 42.1% premium over the market price on that
      date.  (e) Allen compared the premium of the $46 price to be paid in the
      Offer and the Merger to various recent market prices for the shares of
      Common Stock and to premiums paid in selected cash merger transactions.
      The premium of the $46 price over market prices for the shares of Common
      Stock on the Comparison Dates and on certain dates prior to June 29,
      1994 ranged from 42.1% on June 29, 1994 to 4.0% on August 2, 1994 (the
      date prior to Comcast and Liberty advising the Company that they would
      consider a transaction involving an increase in consideration to be paid
      pursuant to the Comcast/Liberty Proposal to $46 per share (on a common
      equivalent basis)).  The premiums paid in selected all cash merger
      transactions ranged from 10.0% to 82.5%.  The multiple of sales, EBITDA,
      net income and book value in selected merger transactions ranged from
      0.10 to 6.22 (compared to a 1.79 multiple of sales based on a $46 per
      share of Common Stock valuation), 1.1 to 30.0 (compared to an 11.4
      multiple of EBITDA based on a $46 per share of Common Stock valuation),
      10.7 to 27.2 (compared to a 29.2 multiple of net income based on a $46
      per share of Common Stock valuation) and 0.53 to 4.34 (compared to a
      3.89 multiple of book value based on a $46 per share of Common Stock
      valuation), respectively.

	    Allen determined from the foregoing that (a) the premium of the
      Offer and the Merger price over the recent market prices for the shares
      of Common Stock fell within the range of premiums paid in selected all
      cash merger transactions and (b) the multiples of sales, EBITDA, net
      income and book value offered to the Company in the Offer and the Merger
      fell within or above the range of such multiples in selected merger
      transactions in generally comparable industries.



				  SIGNATURE

	    After due inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

Dated: September 16, 1994



					  QVC PROGRAMMING HOLDINGS, INC.


					  By: /s/  JULIAN A. BRODSKY
					      _________________________
					      Name:  Julian A. Brodsky
					      Title: Vice Chairman


					  COMCAST CORPORATION

					  By:  /s/  JULIAN A. BRODSKY
					      _________________________
					      Name: Julian A. Brodsky
					      Title: Vice Chairman


					  TELE-COMMUNICATIONS, INC.

					  By: /s/  STEPHEN M. BRETT
					      _________________________
					      Name: Stephen M. Brett
					      Title: Executive Vice
						     President


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