EQUITABLE OF IOWA COMPANIES
10-Q, 1994-08-04
DEPARTMENT STORES
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                  SECURITIES AND EXCHANGE COMMISSION
                       WASHINGTON, D.C.  20549

                              =========

                              FORM 10-Q

(Mark One)

/X/   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES     
      EXCHANGE ACT OF 1934

      For the quarterly period ended   June 30, 1994

                                  OR


/ /   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
      EXCHANGE ACT OF 1934

      For the transition period from __________ to __________


               Commission file number      0-8590

                     Equitable of Iowa Companies
        (Exact name of registrant as specified in its charter)

          Iowa                                       42-1083593
(State or other jurisdiction of          (IRS employer identification no.)
incorporation or organization)

604 Locust Street, Des Moines, Iowa                     50306
(Address of principal executive offices)              (Zip code)

Registrant's telephone number, including area code  (515) 245-6911

__________________________________________________________________________
Former name, former address and formal fiscal year, if changed since last 
report

  Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period
that the registrant was required to file such reports), and (2) has been 
subject to such filing requirements for the past 90 days.  Yes /X/  No / /

          APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
             PROCEEDINGS DURING THE PRECEDING FIVE YEARS:

  Indicate by check mark whether the registrant has filed all
documents and reports required to be filed by Section 12, 13 or 15(d)
of the Securities Exchange Act of 1934 subsequent to the distribution
of securities under a plan confirmed by a court.       Yes / /  No / /

                APPLICABLE ONLY TO CORPORATE ISSUERS:

  Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as of the latest practicable date: 31,640,326
shares of Common Stock as of August 1, 1994.


                           FINANCIAL INFORMATION

Item 1.  FINANCIAL STATEMENTS

Person for whom the Financial Information is given:    EQUITABLE OF IOWA 
                                                       COMPANIES AND ITS 
                                                       SUBSIDIARIES

Consolidated Statements of Income (Unaudited):

<TABLE>
<CAPTION>
                                          FOR THE THREE MONTHS ENDED
                                        June 30, 1994   June 30, 1993
                                        _____________   _____________
                                        (Current Year)  (Preceding Year)
                                            (Dollars in thousands)

<S>                                          <C>             <C>
REVENUES:
 Universal life and annuity              
  product charges                            $10,607          $8,245
 Traditional life insurance premiums          11,403          11,785
 Net investment income                       125,398         106,068
 Realized gains on investments                 7,705           8,835
 Other income                                  4,177           4,339
                                        _____________   _____________
                                             159,290         139,272
BENEFITS AND EXPENSES:
  Universal life and annuity product benefits:
   Interest credited to account balances      77,040          65,414
   Benefit claims incurred in excess of
    account balances                           1,281           1,656
  Traditional life insurance benefits:   
   Death benefits                              6,462           4,730
   Other benefits                              8,280           8,351
  Increase (decrease) in future policy benefits:
   Life and annuity                               43             797
   Other contracts                              (161)              6
  Distributions to participating
   policyholders                               6,180           6,257
  Underwriting, acquisition and insurance expenses:
   Commissions                                43,037          25,879
   General expenses                           10,313           8,133
   Insurance taxes                             2,388           1,454
   Policy acquisition costs deferred         (52,221)        (30,940)
   Amortization of deferred policy
    acquisition costs                         12,308          11,580
                                        _____________   _____________
                                             114,950         103,317

Interest expense                               1,995           2,570
Other expenses                                 2,295           2,036
                                        _____________   _____________
                                             119,240         107,923
                                        _____________   _____________
                                              40,050          31,349
</TABLE>




Consolidated Statements of Income (Unaudited):    (CONTINUATION)

<TABLE>
<CAPTION>
                                          FOR THE THREE MONTHS ENDED
                                        June 30, 1994   June 30, 1993
                                        _____________   _____________
                                        (Current Year)  (Preceding Year)
                                           (Dollars in thousands
                                            except per share data)

<S>                                          <C>             <C>
Income taxes (credit):
 Current                                     $13,067         $12,420
 Deferred                                      1,153          (1,656)
                                        _____________   _____________
                                              14,220          10,764
                                        _____________   _____________
                                              25,830          20,585
Equity income, net of related tax benefit
  of $108 in 1994 and $63 in 1993                183             122
                                        _____________   _____________
         NET INCOME                           26,013          20,707
                                        =============   =============


NET INCOME PER COMMON SHARE (average
  shares used: 1994 - 31,610,708;
    1993 - 29,071,449):                        $0.82           $0.71
                                        =============   =============


CASH DIVIDENDS PAID PER COMMON SHARE           $0.12          $0.105
</TABLE>






























Consolidated Statements of Income (Unaudited):

<TABLE>
<CAPTION>
                                           FOR THE SIX MONTHS ENDED
                                        June 30, 1994   June 30, 1993
                                        _____________   _____________
                                        (Current Year)  (Preceding Year)
                                            (Dollars in thousands)

<S>                                          <C>             <C>
REVENUES:
 Universal life and annuity              
  product charges                            $21,111         $16,519
 Traditional life insurance premiums          23,213          23,746
 Net investment income                       245,299         207,604
 Realized gains on investments                13,714          16,477
 Other income                                  8,572           7,704
                                        _____________   _____________
                                             311,909         272,050
BENEFITS AND EXPENSES:
  Universal life and annuity product benefits:
   Interest credited to account balances     149,877         128,542
   Benefit claims incurred in excess of
    account balances                           2,796           2,668
  Traditional life insurance benefits:   
   Death benefits                             13,084          11,224
   Other benefits                             15,915          16,913
  Increase (decrease) in future policy benefits:
   Life and annuity                            1,178           1,096
   Other contracts                                44            (568)
  Distributions to participating
   policyholders                              12,254          12,857
  Underwriting, acquisition and insurance expenses:
   Commissions                                73,605          51,139
   General expenses                           19,619          15,905
   Insurance taxes                             4,633           3,111
   Policy acquisition costs deferred         (88,650)        (61,646)
   Amortization of deferred policy
    acquisition costs                         23,328          17,625
                                        _____________   _____________
                                             227,683         198,866

Interest expense                               4,185           5,034
Other expenses                                 5,125           4,409
                                        _____________   _____________
                                             236,993         208,309
                                        _____________   _____________
                                              74,916          63,741
</TABLE>














Consolidated Statements of Income (Unaudited):   (CONTINUATION)

<TABLE>
<CAPTION>
                                           FOR THE SIX MONTHS ENDED
                                        June 30, 1994   June 30, 1993
                                        _____________   _____________
                                        (Current Year)  (Preceding Year)
                                           (Dollars in thousands
                                            except per share data)

<S>                                          <C>             <C>
Income taxes:
 Current                                     $24,026         $19,428
 Deferred                                      2,346           3,382
                                        _____________   _____________
                                              26,372          22,810
                                        _____________   _____________
                                              48,544          40,931
Equity income, net of related tax benefit
  of $56 in 1994 and $42 in 1993                  71              82
                                        _____________   _____________
         NET INCOME                           48,615          41,013
                                        =============   =============


NET INCOME PER COMMON SHARE (average
  shares used: 1994 - 31,570,348;
    1993 - 29,037,045):                        $1.54           $1.41
                                        =============   =============


CASH DIVIDENDS PAID PER COMMON SHARE          $0.225          $0.195
</TABLE>






























Consolidated Balance Sheets (Unaudited):

<TABLE>
<CAPTION>
                                        June 30, 1994   December 31, 1993
                                        _____________   _________________
                                            (Dollars in thousands)

<S>                                       <C>             <C>
ASSETS

Investments:
 Fixed maturities:
  Held for investment, at amortized cost
   (market:  1994 - $4,860,457;
    1993 - $5,407,358)                    $5,010,085      $5,078,226
  Available for sale, at market
   (cost:  1994 - $790,726; 1993 - $0)       774,811              --
 Equity securities, at market
   (cost:  1994 - $250; 1993 - $250)              83              83
 Mortgage loans on real estate               436,557         346,829
 Real estate, less allowances for
  depreciation of $4,785 in 1994
  and $4,580 in 1993                          19,463          20,773
 Policy loans                                175,833         176,849
 Short-term investments                       19,164          67,619
                                        _____________   _____________
  TOTAL INVESTMENTS                        6,435,996       5,690,379

Cash and cash equivalents                     10,915           5,190

Securities and indebtedness of
 related parties                               9,123          11,791

Accrued investment income                    100,743          92,473

Notes and other receivables                   21,960          27,366

Deferred policy aquisition costs             522,431         451,180

Property and equipment, less
 allowances for depreciation of
 $5,698 in 1994 and $4,259 in 1993             7,412           7,431

Current income tax recoverable                 3,499              --

Deferred income tax benefit                   12,928          11,583

Intangible assets                              2,689           3,346

Other assets                                  40,667          36,668

Separate account assets                       86,367          94,028
                                        _____________   _____________
   TOTAL ASSETS                           $7,254,730      $6,431,435
                                        =============   =============
</TABLE>







Consolidated Balance Sheets (Unaudited):

<TABLE>
<CAPTION>
                                        June 30, 1994   December 31, 1993
                                        _____________   _________________
                                            (Dollars in thousands)

<S>                                       <C>             <C>
LIABILITIES AND STOCKHOLDERS' EQUITY
Policy liabilities and accruals:
 Future policy benefits:
  Traditional life insurance
   products                                 $776,368        $774,356
  Universal life and annuity
   products                                5,500,551       4,803,729
  Unearned revenue reserve                    13,882          14,451
 Other policy claims and benefits              5,106           5,765
                                        _____________   _____________
                                           6,295,907       5,598,301
Other policyholders' funds:
 Supplementary contracts without
  life contingencies                          11,877          11,729
 Advance premiums and other deposits             859             925
 Accrued dividends                            12,743          13,251
                                        _____________   _____________
                                              25,479          25,905

Current income taxes payable                      --           2,293
Notes and loans payable:
 Commercial paper notes                      139,000          34,000
 Convertible subordinated installment
  notes                                           --             218
 Long-term bonds                                  --          49,996
                                        _____________   _____________
                                             139,000          84,214

Other liabilities                            143,737          98,732
Separate account liabilities                  86,367          94,028
                                        _____________   _____________
   TOTAL LIABILITIES                       6,690,490       5,903,473

Stockholders' equity:
 Serial preferred stock, without par value,
  authorized 2,500,000 shares                     --              --
 Common stock, without par value (stated
  value $1.00 per share), authorized 70,000,000
  shares, issued and outstanding 31,640,326
  shares in 1994 and 31,504,586 in 1993       31,640          31,505
 Additional paid-in capital                   78,072          75,841
 Unrealized appreciation (depreciation)
  on fixed maturity securities                (6,480)             --
 Unrealized appreciation (depreciation)
  on marketable equity securities               (167)           (167)
 Retained earnings                           463,578         422,093
 Unearned compensation (deduction)            (2,403)         (1,310)
                                        _____________   _____________
   TOTAL STOCKHOLDERS' EQUITY                564,240         527,962
                                        _____________   _____________
TOTAL LIABILITIES AND STOCKHOLDERS'
     EQUITY                               $7,254,730      $6,431,435
                                        =============   =============
</TABLE>

Consolidated Statement of Cash Flows (Unaudited):

<TABLE>
<CAPTION>
                                           FOR THE SIX MONTHS ENDED
                                        June 30, 1994   June 30, 1993
                                        _____________   _____________
                                        (Current Year)  (Preceding Year)
                                            (Dollars in thousands)

<S>                                       <C>             <C>
OPERATING ACTIVITIES
 Net income                                  $48,615         $41,013
 Adjustments to reconcile net income to
  net cash provided by operations:
  Adjustments related to universal life
   and annuity products:
   Interest credited to account balances     149,877         128,542
   Charges for mortality and             
    administration                           (22,048)        (15,286)
   Deferral of unearned revenues                   8           1,088
   Amortization of unearned revenue 
    reserve                                     (724)         (1,362)
  Increase in traditional life policy
   liabilities and accruals                    1,407           1,434
  Decrease in other policyholders' funds        (426)           (583)
  Increase in accrued investment income       (8,270)         (8,285)
  Policy acquisition costs deferred          (88,650)        (61,646)
  Amortization of deferred policy
   acquisition costs                          23,328          17,625
  Change in other assets, other
   liabilities, and accrued income taxes      42,730          26,693
  Provision for depreciation and
   amortization                                1,764            (206)
  Provision for deferred income taxes          2,161           3,439
  Share of (earnings) losses of related
   parties                                       161            (124)
  Realized gains on investments              (13,714)        (16,477)
                                        _____________   _____________
NET CASH PROVIDED BY OPERATING
  ACTIVITIES                                 136,219         115,865

INVESTING ACTIVITIES
 Sale, maturity, or repayment of investments:
  Fixed maturities - held for investment     189,312         489,900
  Fixed maturities - available for sale      155,594              --
  Mortgage loans on real estate               20,337          21,941
  Real estate                                    527              31
  Policy loans                                15,589          13,139
  Short-term investments - net                48,455          36,862
                                        _____________   _____________
                                             429,814         561,873
 Acquisition of investments:
  Fixed maturities - held for investment    (947,452)     (1,051,019)
  Fixed maturities - available for sale     (105,343)             --
  Mortgage loans on real estate             (109,952)        (45,398)
  Real estate                                   (309)            (17)
  Policy loans                               (14,573)        (13,141)
                                        _____________   _____________
                                          (1,177,629)     (1,109,575)
</TABLE>



Consolidated Statement of Cash Flows (Unaudited):  (CONTINUATION)

<TABLE>
<CAPTION>
                                           FOR THE SIX MONTHS ENDED
                                        June 30, 1994   June 30, 1993
                                        _____________   _____________
                                        (Current Year)  (Preceding Year)
                                            (Dollars in thousands)

<S>                                         <C>             <C>
INVESTING ACTIVITIES - continued

 Disposal of investments accounted for
  by the equity method                        $2,795            $667
 Additions to investments accounted for
  by the equity method                            (1)           (325)
 Repayments of notes receivable                    1               4
 Issuance of notes receivable                 (1,287)             --
 Sales of property and equipment                 253             233
 Purchases of property and equipment          (1,402)         (1,840)
                                        _____________   _____________
NET CASH USED IN INVESTING ACTIVITIES       (747,456)       (548,963)

FINANCING ACTIVITIES
 Repayment of notes and loans payable        (50,214)             (7)
 Issuance (repayment) of commercial
  paper - net                                105,000          12,176
 Receipts from universal life policies
  and annuity contracts credited to
  policyholder account balances              793,180         531,368
 Return of policyholder account balances
  on universal life policies and
  annuity contracts                         (224,187)       (116,085)
 Issuance of stock under employee
  stock plans and upon debt
  conversion                                     314             466
 Cash dividends paid                          (7,131)         (5,685)
                                        _____________   _____________
NET CASH PROVIDED BY FINANCING
  ACTIVITIES                                 616,962         422,233
                                        _____________   _____________

INCREASE (DECREASE) IN CASH AND CASH
  EQUIVALENTS                                  5,725         (10,865)
CASH AND CASH EQUIVALENTS AT
  BEGINNING OF YEAR                            5,190           6,210
                                        _____________   _____________

CASH AND CASH EQUIVALENTS AT
  END OF PERIOD                              $10,915         ($4,655)
                                        =============   =============

SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION
Cash paid during the period for:
  Interest                                    $3,953          $4,859
  Income taxes                                35,458          17,720
</TABLE>






NOTES TO FINANCIAL STATEMENTS

NOTE 1 -- BASIS OF PRESENTATION

The accompanying unaudited consolidated financial statements have been
prepared in accordance with generally accepted accounting principles for
interim financial information and the instructions to Form 10-Q and Article
10 of Regulation S-X.  Accordingly, they do not include all of the
information and footnotes required by generally accepted accounting
principles for annual financial statements.  In the opinion of management,
all adjustments considered necessary for a fair presentation have been
included.  All adjustments were of a normal recurring nature, unless
otherwise noted in Management's Discussion and Analysis and the Notes to
Financial Statements.  Operating results for the three and six months ended
June 30, 1994 are not necessarily indicative of the results that may be
expected for the year ended December 31, 1994.  For further information,
refer to the consolidated financial statements and footnotes thereto
included in the company's Annual Report on Form 10-K for the year ended
December 31, 1993.


NOTE 2 -- INVESTMENT OPERATIONS

Effective January 1, 1994, the company adopted Statement of Financial
Accounting Standards ("SFAS") No. 115, "Accounting for Certain Investments
in Debt and Equity Securities".  Pursuant to SFAS No. 115, fixed maturity
securities that the company has the positive intent and ability to hold to
maturity are designated as "held for investment".  Held for investment
securities are reported at cost adjusted for amortization of premiums and
discounts.  Changes in the market value of these securities, except for
declines that are other than temporary, are not reflected in the company's
financial statements.  Fixed maturity securities which may be sold are
designated as "available for sale".  Available for sale securities are
reported at market value and unrealized gains and losses on these
securities are included directly in stockholders' equity, after adjustment
for changes in deferred policy acquisition costs, policy reserves and
deferred income taxes.  Transfers of securities between categories are
restricted and are recorded at fair value at the time of transfer.
Securities that are determined to have a decline in value that is other
than temporary are written down to fair value as a new cost basis by a
charge to realized losses in the company's Statement of Income.   Premiums
and discounts are amortized/accrued utilizing the scientific interest
method which results in a constant yield over the securities' expected
life.  Amortization/accrual of premiums and discounts on mortgage-backed
securities incorporates a prepayment assumption to estimate the securities'
expected life.

Prior to the adoption of SFAS No. 115, all of the company's fixed maturity
securities were classified as "held to maturity".  Fixed maturity
securities were written down to net realizable value (the sum of the
estimated nondiscounted cash flows from the securities) if the securities
were determined to have declines in value that were "other than temporary".
Future investment income was recognized at the rate implicit in this
calculation of net realizable value.

Equity securities (common and nonredeemable preferred stocks) are reported
at market if readily marketable, or at cost if not readily marketable.  The
change in unrealized appreciation and depreciation of marketable equity
securities (net of related deferred income taxes, if any) is included
directly in stockholders' equity.

Mortgage loans on real estate are reported at cost adjusted for
amortization of premiums and accrual of discounts.  If the value of any
mortgage loan is determined to be impaired (i.e. when it is probable that
the company will be unable to collect all amounts due according to the
contractual terms of the loan agreement), the carrying value of the
mortgage loan is reduced to the present value of expected future cash flows
from the loan, discounted at the loan's effective interest rate, or to the
loan's observable market price, or the fair value of the underlying
collateral.  The carrying value of impaired loans is reduced by the
establishment of a valuation allowance which is adjusted at each reporting
date for significant changes in the calculated value of the loan.  Changes
in this valuation allowance are charged or credited to income.

Real estate, which includes real estate acquired through foreclosure, is
reported at cost less allowances for depreciation.  Real estate acquired
through foreclosure, or in-substance foreclosure, is recorded at the lower
of cost (which includes the balance of the mortgage loan, any accrued
interest and any costs incurred to obtain title to the property) or fair
value as determined at or before the foreclosure date.  After foreclosure,
foreclosed real estate is carried at the lower of fair value less estimated
sale costs, or cost.

Policy loans are reported at unpaid principal.  Short-term investments are
reported at cost adjusted for amortization of premiums and accrual of
discounts (which approximates estimated market value for these securities).

Estimated market values, as reported herein, of publicly traded fixed
maturity securities are as reported by an independent pricing service.
Market values of conventional mortgage-backed securities not actively
traded in a liquid market are estimated using a third party pricing system
which uses a matrix calculation assuming a spread over U.S. Treasury bonds
based upon the expected average lives of the securities.  Market values of
private placement bonds are estimated using a matrix that assumes a spread
over U.S. Treasury bonds based upon interest rates and a risk assessment of
the bonds.  Market values of redeemable preferred stocks are as reported by
the National Association of Insurance Commissioners ("NAIC").  Market
values of equity securities are based on the latest quoted market prices,
or where not readily marketable, at values which are representative of the
market values of issues of comparable yield and quality.  Realized gains
and losses are determined on the basis of specific identification of
investments.

The cumulative effect of adopting SFAS No. 115 was to increase
stockholders' equity by $22,516,000, or $0.71 per share, at January 1,
1994.  The company analyzes projected cash flows from investments and
policy liabilities under a variety of economic scenarios to determine what
portion of its investment portfolio might need to be sold under these
scenarios.  Based upon this analysis and other factors, the company
designates a portion of its fixed maturity securities portfolio as
"available for sale".  On June 30, 1994, fixed income securities with an
amortized cost of $790,726,000 and an estimated market value of
$774,811,000 were designated as available for sale.  Unrealized holding
losses on these securities, net of adjustments to deferred policy
acquisition costs, unearned revenue reserves and related deferred income
taxes, decreased stockholders' equity by $6,480,000, or $0.20 per share, at
June 30, 1994.



At June 30, 1994 and December 31, 1993, amortized cost, gross unrealized
gains and losses and estimated market values of fixed maturity securities
held for investment are as follows:

<TABLE>
<CAPTION>
HELD FOR INVESTMENT
                                      Gross      Gross      Estimated
                        Amortized  Unrealized  Unrealized    Market
June 30, 1994             Cost        Gains      Losses       Value
_____________________________________________________________________
U.S. government and                     (Dollars in thousands)
 governmental agencies
 and authorities:
<S>                    <C>            <C>       <C>        <C>
 Mortgage-backed
  securities             $303,711      $6,600     ($8,913)   $301,398
 Other                      3,989         114         (69)      4,034
States, municipalities
 and political
 subdivisions              15,709          75        (580)     15,204
Foreign governments        10,573         917          --      11,490
Public utilities        1,193,816      14,826     (66,248)  1,142,394
Investment grade
 corporate              1,500,552      54,963     (53,242)  1,502,273
Below investment grade
 corporate                228,041       1,458      (9,120)    220,379
Mortgage-backed
 securities             1,752,985      20,328    (110,474)  1,662,839
Redeemable preferred
 stocks                       709          --        (263)        446
                       ___________ ___________ ___________ ___________
TOTAL HELD FOR
  INVESTMENT           $5,010,085     $99,281   ($248,909) $4,860,457
                       =========== =========== =========== ===========
</TABLE>

<TABLE>
<CAPTION>
                                      Gross      Gross     Estimated
                        Amortized  Unrealized  Unrealized    Market
December 31, 1993         Cost        Gains      Losses       Value
______________________________________________________________________
U.S. government and                     (Dollars in thousands)
 governmental agencies
 and authorities:
<S>                    <C>           <C>         <C>       <C>
 Mortgage-backed
  securities             $327,195     $22,121     $    --    $349,316
 Other                      3,493         380          --       3,873
States, municipalities
 and political
 subdivisions              15,854         700         (28)     16,526
Foreign governments        10,573       2,580          --      13,153
Public utilities        1,198,523      75,309      (6,399)  1,267,433
Investment grade
 corporate              1,724,879     187,348      (4,529)  1,907,698
Below investment grade
 corporate                361,869      14,266      (4,765)    371,370
Mortgage-backed
 securities             1,435,129      51,384      (8,971)  1,477,542
Redeemable preferred
 stocks                       711          --        (264)        447
                       ___________ ___________ ___________ ___________
TOTAL HELD FOR
  INVESTMENT           $5,078,226    $354,088    ($24,956) $5,407,358
                       =========== =========== =========== ===========
</TABLE>
At June 30, 1994, amortized cost, gross unrealized gains and losses and
estimated market values of fixed maturity securities designated as
available for sale are as follows:

<TABLE>
<CAPTION>
AVAILABLE FOR SALE
                                      Gross       Gross     Estimated
                        Amortized  Unrealized  Unrealized    Market
June 30, 1994             Cost        Gains      Losses       Value
______________________________________________________________________
U.S. government and                     (Dollars in thousands)
 governmental agencies
 and authorities:
<S>                      <C>          <C>        <C>         <C>
 Mortgage-backed
  securities              $19,083     $    --       ($245)    $18,838
Public utilities           78,687       1,456      (6,909)     73,234
Investment grade
 corporate                345,742      12,302     (19,463)    338,581
Below investment grade
 corporate                182,605       3,204     (10,024)    175,785
Mortgage-backed
 securities               164,609       3,987        (223)    168,373
                       ___________ ___________ ___________ ___________
TOTAL AVAILABLE
  FOR SALE               $790,726     $20,949    ($36,864)   $774,811
                       =========== =========== =========== ===========
</TABLE>


No fixed maturity securities were designated as available for sale on December
31, 1993.  Amortized cost and estimated market value of debt securities at 
June 30, 1994, by contractual maturity, are shown below.  Expected maturities 
will differ from contractual maturities because borrowers may have the right to
call or prepay obligations with or without call or prepayment penalties.



<TABLE>
<CAPTION>
                                          Amortized       Estimated
HELD FOR INVESTMENT                         Cost         Market Value
_____________________________________________________________________
                                          (Dollars in thousands)

<S>                                       <C>             <C>
Due in one year or less                         $651            $651
Due after one year through five years         39,322          40,472
Due after five years through ten years       512,495         507,091
Due after ten years                        2,400,921       2,348,006
                                        _____________   _____________
                                           2,953,389       2,896,220
Mortgage-backed securities                 2,056,696       1,964,237
                                        _____________   _____________
TOTAL HELD FOR INVESTMENT                 $5,010,085      $4,860,457
                                        =============   =============
</TABLE>










<TABLE>
<CAPTION>
                                          Amortized      Estimated
AVAILABLE FOR SALE                          Cost        Market Value
_____________________________________________________________________
                                          (Dollars in thousands)

<S>                                         <C>             <C>
Due after one year through five years        $11,000         $10,968
Due after five years through ten years       108,100         106,312
Due after ten years                          487,934         470,320
                                        _____________   _____________
                                             607,034         587,600
Mortgage-backed securities                   183,692         187,211
                                        _____________   _____________
TOTAL AVAILABLE FOR SALE                    $790,726        $774,811
                                        =============   =============
</TABLE>

Short-term investments with maturities of 30 days or less have been excluded 
from the above schedules, since amortized cost approximates market value for 
those securities.

Carrying value and estimated market value of mortgage-backed securities,
which comprise 38.8% of the company's investment in fixed maturity
securities as of June 30, 1994, are as follows:


<TABLE>
<CAPTION>
                                          Carrying        Estimated
                                            Value       Market Value
                                        _____________________________
                                          (Dollars in thousands)

<S>                                       <C>             <C>
Mortgage-backed securities:
  Government and agency guaranteed pools:
   Pass through                             $179,780        $183,875
   Sequential pay                            142,769         136,361
  Private mortgage pools                      28,651          25,748
  Mezzanines                                  40,567          38,704
  CMO's and REMIC's:
   Sequential pay                          1,493,934       1,439,160
   Planned amortization class                 17,596          18,000
   Targeted amortization class               340,610         309,600
                                        _____________   _____________
TOTAL MORTGAGE-BACKED SECURITIES          $2,243,907      $2,151,448
                                        =============   =============
</TABLE>

During periods of significant interest rate volatility, the mortgages
underlying mortgage-backed securities may prepay more quickly or more
slowly than anticipated.  If the principal amount of such mortgages are
prepaid earlier than anticipated during periods of declining interest
rates, investment income may decline due to reinvestment of these funds at
lower current market rates.  If principal repayments are slower than
anticipated during periods of rising interest rates, increases in investment
yield may lag behind increases in interest rates because funds will remain
invested at lower historical rates rather than reinvested at higher current
rates.  To mitigate this prepayment volatility, the company invests primarily 
in intermediate tranche collateralized mortgage obligations ("CMOs").  CMOs 
are pools of mortgages that are segregated into sections, or tranches, which 
provide sequential retirement of bonds rather than pro-rata share of principal 
return in the pass-through structure.  The company does not hold any "interest 
only" or "principal only" mortgage-backed securities.  Further, the company
has not purchased obligations at significant premiums, thereby limiting
exposure to loss during periods of accelerated prepayments.  At June 30,
1994, unamortized premiums on mortgage-backed securities totalled $5,301,000
and unaccrued discounts on mortgage-backed securities totalled $61,117,000.

An analysis of sales, maturities and principal repayments of the company's
fixed maturities portfolio for the six months ended June 30, 1994 and 1993
is as follows:

<TABLE>
<CAPTION>
                                      Gross       Gross     Proceeds
                        Amortized   Realized    Realized      from
                          Cost        Gains      Losses       Sale
                       _______________________________________________

<S>                      <C>          <C>             <C>    <C>
Six months ended June 30, 1994
- - ------------------------------
Scheduled principal
 repayments, calls and
 tenders
  Held for investment    $181,832      $7,480         $--    $189,312
  Available for sale      123,246       4,333          --     127,579
Sales - available for
         sale              24,913       3,102          --      28,015
                       ___________ ___________ ___________ ___________
TOTAL                    $329,991     $14,915         $--    $344,906
                       =========== =========== =========== ===========
</TABLE>

<TABLE>
<CAPTION>
                                      Gross       Gross     Proceeds
                        Amortized   Realized    Realized      from
                          Cost        Gains      Losses       Sale
                       _______________________________________________

<S>                      <C>          <C>             <C>    <C>
Six months ended June 30, 1993
- - ------------------------------
Scheduled principal
 repayments, calls and
 tenders                 $465,518     $22,362         $--    $487,880
Sales                       1,933          87          --       2,020
                       ___________ ___________ ___________ ___________
TOTAL                    $467,451     $22,449         $--    $489,900
                       =========== =========== =========== ===========
</TABLE>


No held for investment securities were sold and there were no transfers
between the held for investment and available for sale portfolios during
the six months ended June 30, 1994.  During the six months ended June 30,
1994, the change in the net unrealized gain or loss on available for sale
securities included in stockholders' equity, net of adjustments, amounted
to $28,996,000 of net depreciation.

At June 30, 1994, the company owned one equity security with a book value
of $250,000 and an estimated market value of $83,000, resulting in gross
unrealized depreciation of $167,000.

Effective January 1, 1994, the company adopted SFAS No. 114, "Accounting by
Creditors for Impairment of a Loan".  The adoption of SFAS No. 114 had no
impact the on company's financial statements at January 1, 1994. During the 
six months ended June 30, 1994, one mortgage loan with a carrying value of
$3,645,000 was restructured.  As a result of this restructuring, a
valuation allowance of $66,000 was established on the loan.  In addition,
the company received a new appraisal on one of its real estate properties
during the quarter ended March 31, 1994.  This appraisal indicated that the
fair value of this property had declined below its carrying value.  As a
result of this determination, the company established a valuation allowance
totalling $1,019,000 to reduce the value of this property to its estimated
fair value, less costs to sell the property.

The carrying value of investments which have been non-income producing for
the twelve months preceding June 30, 1994 includes: fixed maturities -
$80,000; mortgage loans on real estate - $250,000; and real estate -
$239,000.

No investment in any person or its affiliates (other than bonds issued by
agencies of the United States government) exceeded ten percent of
stockholders' equity at June 30, 1994.

NOTE 3 -- COMMITMENTS AND CONTINGENCIES

In the normal course of business, the company seeks to limit its exposure
to loss on any single insured and to recover a portion of benefits paid by
ceding reinsurance to other insurance enterprises or reinsurers.
Reinsurance coverages for life insurance vary according to the age and risk
classification of the insured with retention limits ranging up to $500,000
of coverage per individual life.  The company does not use surplus relief
reinsurance.

Reinsurance contracts do not relieve the company from its obligations to
its policyholders.  To the extent that reinsuring companies are later
unable to meet obligations under reinsurance agreements, the company's life
insurance subsidiaries would be liable for these obligations and could
result in losses to the company.  To limit the possibility of such losses
the company evaluates the financial condition of its reinsurers, monitors
concentrations of credit risk arising from factors such as similar
geographic regions, and limits its exposure to any one reinsurer.  At June
30, 1994, the company had reinsurance treaties with 18 reinsurers, all of
which are deemed to be long-duration, retroactive contracts, and has
established a receivable totalling $11,183,000 for reserve credits,
reinsurance claims and other receivables from these reinsurers.  No
allowance for uncollectible amounts has been established since none of the
receivables are deemed to be uncollectible, and because such receivables,
either individually or in the aggregate, are not material to the company's
operations.  The company's liability for future policy benefits and notes
and other receivables have been increased by $10,130,000 at June 30, 1994
for reserve credits on reinsured policies.  Insurance premiums and product
charges have been reduced by $3,020,000 in the first six months and
$1,287,000 in the second quarter of 1994 compared to $2,726,000 and
$1,264,000, respectively, in the same periods of 1993, as a result of the
cession agreements.   Insurance benefits and expenses have been reduced by
$1,738,000 in the first six months and $1,225,000 in the second quarter of
1994 compared to $1,495,000 and $463,000, respectively, in the same periods
of 1993.  The amount of reinsurance assumed is not significant.

The company's insurance subsidiaries are assessed contributions by life and
health guaranty associations in almost all states to indemnify
policyholders of failed companies.  In some states, such assessments are
offset by reductions in future premium taxes.  The company cannot predict
whether and to what extent legislative initiatives may affect the right to
offset.  The amount of these assessments prior to 1991 was not material.
Failures of substantially larger companies since 1990 could result in
future assessments in material amounts. During 1991, the company
established a reserve to cover such assessments and regularly reviews
information regarding known failures and revises its estimate of future
guaranty fund assessments accordingly.   No additional amounts have been
accrued during the first six months of 1994 and at June 30, 1994, the
remaining reserve for insurance guaranty fund assessments, net of expected
future premium tax credits, totalled $14,555,000.  The company believes
this reserve is sufficient to cover expected future insurance guaranty fund
assessments related to known insolvencies at this time.

At June 30, 1994, outstanding commitments to fund mortgage loans on real
estate totalled $32,024,000.  In addition, outstanding commitments to
purchase mortgage-backed securities totalled $98,774,000 at June 30, 1994.


















































ITEM 2.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS

The purpose of this section is to discuss and analyze the company's
consolidated financial condition, liquidity and capital resources and
results of operations.  This analysis should be read in conjunction with
the consolidated financial statements and related notes which appear
elsewhere in this report.  The company reports financial results on a
consolidated basis.   The consolidated financial statements include the
accounts of the company and its subsidiaries.  All of the company's
significant subsidiaries are wholly-owned.  The company's primary
subsidiaries are Equitable Life Insurance Company of Iowa ("Equitable
Life") and USG Annuity & Life Company ("USG").

FINANCIAL CONDITION

Investments

The company's total investments grew $745,617,000, or 13.1%, in the first
six months of 1994 compared to growth of $565,258,000, or 12.7%, for the
same period of 1993, as $810,410,000 of annuity and life insurance premiums
were received during the period.  The company manages the growth of its 
insurance operations in order to maintain adequate capital ratios.  The 
company has established a goal of growing assets 20% in 1994.

To support the company's annuities and life insurance products, cash flow
was invested primarily in fixed income investments.  At June 30, 1994,
99.7% of the company's investments, excluding policy loans, were in cash
and short-term investments (0.3%) or fixed income investments which consist
of governments and agency mortgage-backed securities (5.6%); investment
grade corporate bonds, as determined by either Standard & Poor's
Corporation ("Standard & Poor's" or "S&P") or Moody's Investors Service
("Moody's") (49.6%); conventional investment grade mortgage-backed
securities (30.7%); below investment grade securities (6.5%); and mortgage
loans on real estate (7.0%).

Effective January 1, 1994, the company adopted Statement of Financial
Accounting Standards ("SFAS") No. 115, "Accounting for Certain Investments
in Debt and Equity Securities".  The cumulative effect of this change in
accounting method was to increase stockholders' equity by $22,516,000, or
$0.71 per share, at January 1, 1994.  The company analyzes projected cash
flows from investments and policy liabilities under a variety of economic
scenarios to determine what portion of its investment portfolio might need
to be sold under these scenarios.  Based upon this analysis and other
factors, the company designates a portion of its fixed maturity securities
portfolio as "available for sale".  On June 30, 1994, fixed income
securities with an amortized cost of $790,726,000 and an estimated market
value of $774,811,000 were designated as available for sale.  Unrealized
holding losses on these securities, net of adjustments to deferred policy
acquisition costs, unearned revenue reserves and related deferred income
taxes, decreased stockholders' equity by $6,480,000, or $0.20 per share, at
June 30, 1994.






At June 30, 1994, the ratings assigned by Standard & Poor's and Moody's to
the individual securities in the company's fixed maturities portfolio are
summarized as follows:

<TABLE>
<CAPTION>
                             Carrying     % of     Estimated     % of
                              Value       Total   Market Value   Total
                           ____________  _______  ____________  _______
                                         (Dollars in thousands)

<S>                         <C>           <C>      <C>           <C>
Ratings assigned by
Standard & Poor's:
 U.S. governments, agencies
  & AAA Corporates          $2,192,717     37.9%   $2,103,629     37.3%
 AA+ to AA-                    238,969      4.1%      231,675      4.1%
 A+ to A-                    1,786,167     30.9%    1,770,877     31.4%
 BBB+ to BBB-                  980,946     16.9%      956,279     17.0%
 BB+ to BB-                    324,904      5.6%      318,270      5.6%
 B+ to B-                       56,899      1.0%       56,899      1.0%
 D                               5,040      0.1%        5,040      0.1%
Issues not rated by S&P
 (by NAIC rating):
 Rated 1 (AAA to A-)            78,716      1.4%       77,790      1.4%
 Rated 2 (BBB+ to BBB-)         51,302      0.9%       47,603      0.9%
 Rated 3 (BB+ to BB-)           63,914      1.1%       61,871      1.1%
 Rated 4 (B+ to B-)              4,533      0.1%        4,809      0.1%
 Rated 6 (CI, D)                    80      0.0%           80      0.0%
 Redeemable preferred stock        709      0.0%          446      0.0%
                           ____________  _______  ____________  _______
TOTAL FIXED MATURITIES      $5,784,896    100.0%   $5,635,268    100.0%
                           ============  =======  ============  =======
</TABLE>

                            




























<TABLE>
<CAPTION>
                             Carrying     % of     Estimated     % of
                              Value       Total   Market Value   Total
                           ____________  _______  ____________  _______
                                         (Dollars in thousands)

<S>                         <C>           <C>      <C>           <C>
Ratings assigned by Moody's: 
 U.S. governments, agencies
 & Aaa Corporates           $2,151,420     37.1%   $2,062,783     36.6%
 Aa1 to Aa3                    230,724      4.0%      222,890      4.0%
 A1 to A3                    1,825,827     31.6%    1,805,758     32.0%
 Baa1 to Baa3                  952,718     16.5%      932,193     16.5%
 Ba1 to Ba3                    316,057      5.5%      310,105      5.5%
 B1 to B3                       54,425      0.9%       54,425      1.0%
 Ca                              5,040      0.1%        5,040      0.1%
Issues not rated by Moody's
 (by NAIC rating):
 Rated 1 (Aaa to A3)           125,140      2.2%      124,373      2.2%
 Rated 2 (Baa1 to Baa3)         54,309      0.9%       50,495      0.9%
 Rated 3 (Ba1 to Ba3)           63,914      1.1%       61,871      1.1%
 Rated 4 (B1 to B3)              4,533      0.1%        4,809      0.1%
 Rated 6 (Ca, C)                    80      0.0%           80      0.0%
 Redeemable preferred stock        709      0.0%          446      0.0%
                           ____________  _______  ____________  _______
TOTAL FIXED MATURITIES      $5,784,896    100.0%   $5,635,268    100.0%
                           ============  =======  ============  =======


<FN>
Note: Estimated market values of publicly traded securities are as reported by 
      an independent pricing service.  Estimated market values of conventional 
      mortgage-backed securities not actively traded in a liquid market are 
      estimated using a third party pricing system, which uses a matrix 
      calculation assuming a spread over U.S. Treasury bonds based upon the 
      expected average lives of the securities.  Estimated market values of 
      private placement bonds are estimated using a matrix that assumes a 
      spread (based on interest rates and a risk assessment of the bonds) over
      U.S. Treasury bonds.  Estimated market values of redeemable preferred
      stocks are as reported by the National Association of Insurance
      Commissioners ("NAIC").
</TABLE>


Net unrealized depreciation of fixed maturity investments of $165,543,000
was comprised of gross appreciation of $120,230,000 and gross depreciation
of $285,773,000.

The percentage of the company's portfolio invested in below investment
grade securities has remained relatively unchanged during the first six
months of 1994.  At June 30, 1994 the carrying value of the company's total
investment in below investment grade securities consisted of investments in
82 issuers totalling $403,826,000, or 6.5% of the company's investment
portfolio compared to 81 issuers totalling $361,869,000, or 6.6%, at
December 31, 1993.  The company intends to purchase additional below
investment grade securities but it does not expect the percentage of its
portfolio invested in below investment grade securities to increase
significantly.  At June 30, 1994, the yield on the company's below
investment grade portfolio was 9.8% compared to 8.5% for the company's
investment grade corporate bond portfolio.  The company estimates that the
market value of its below investment grade portfolio was $396,164,000, or
98.1% of carrying value, at June 30, 1994.


Below investment grade securities have different characteristics than
investment grade corporate debt securities.  Risk of loss upon default by
the borrower is significantly greater with respect to below investment
grade securities than with other corporate debt securities. Below
investment grade securities are generally unsecured and are often
subordinated to other creditors of the issuer.   Also, issuers of below
investment grade securities usually have higher levels of debt and are more
sensitive to adverse economic conditions, such as recession or increasing
interest rates, than are investment grade issuers.  The company attempts to
reduce the overall risk in its below investment grade portfolio, as in all
of its investments, through careful credit analysis, strict investment
policy guidelines, and diversification by company and by industry.

The company analyzes its investment portfolio, including below investment
grade securities, at least quarterly in order to determine if its ability
to realize its carrying value on any investment has been impaired.  For
debt and equity securities, if impairment in value is determined to be
other than temporary (i.e. if it is probable that the company will be
unable to collect all amounts due according to the contractual terms of the
security), the cost basis of the impaired security is written down to fair
value, which becomes the security's new cost basis. The amount of the
writedown is included in earnings as a realized loss.  Future events may
occur, or additional or updated information may be received, which may
necessitate future write-downs of securities in the company's portfolio.
Significant write-downs in the carrying value of investments could
materially adversely affect the company's net income in future periods.

At June 30, 1994, one below investment grade security was in default.  This
security had an original cost of $7,959,000 and had been written down to
$699,000 prior to the adoption of SFAS No. 115.  Effective January 1, 1994,
the cost basis of this security was written down to its estimated fair
value of $80,000 and a $619,000 realized loss was charged to earnings.  The
carrying value of fixed maturity investments considered to have other than
temporary impairments represent a negligible portion of total investments,
total assets, or total stockholders' equity at June 30, 1994.

During the first six months of 1994, fixed maturity securities designated
as held for investment with a combined amortized cost value of $181,832,000
were called or repaid by their issuers generating realized gains totalling
$7,480,000. Also during the first six months of 1994, fixed maturity
securities designated as available for sale with a combined amortized cost
value of $123,246,000 were called or repaid generating realized gains
totalling $4,333,000.  In addition, one investment grade security
designated as available for sale with an amortized cost of $24,913,000 was
sold by the company generating a realized gain of $3,102,000.  In total,
pre-tax gains from sales, calls and prepayments of fixed maturity
investments amounted to $14,915,000 in the first six months of 1994.

At June 30, 1994, the company's fixed maturity investment portfolio had a
combined yield of 8.4% compared to 8.4% at March 31, 1994 and 8.5% at
December 31, 1993.  Interest rates have risen in recent months and as new
investment rates have begun to rise the decline in the overall yield on the
company's fixed maturity investment portfolio has begun to slow.  At June
30, 1994, the average annual interest rate in effect for interest sensitive
products, including annuities and universal life-type policies, and
participating life policies, was 5.9%, compared to 6.1% at December 31,
1993.

Mortgage loans make up approximately 7.0% of the company's investment
portfolio, as compared to an industry average of 14.8%, as reported in the
1993 ACLI Fact Book.  The company has resumed active mortgage lending to
broaden its investment alternatives and, as a result of this increase in
lending activity, mortgages outstanding increased to $436,557,000 from
$346,829,000 during the first six months of 1994.  The company expects the
carrying value of this asset category to continue to grow over the next
several years.  The company's mortgage loan portfolio includes 254 loans
with an average size of $1,719,000.  Average seasoning of the company's
mortgage loan portfolio is 9.7 years if weighted by the number of loans, or
3.6 years if weighted by mortgage loan carrying values.  The company's
mortgage loans are typically secured by occupied buildings in major
metropolitan locations and not speculative developments, and are
diversified by type of property and geographic location.  At June 30, 1994,
the yield on the company's mortgage loan portfolio was 8.7%.

Distribution of these loans by type of collateral and geographic location
is as follows:

<TABLE>
<CAPTION>
                                                 % of
                           # of     Carrying    Mortgage
                          Loans      Value      Portfolio
                          _____________________________
                                (Dollars in thousands)

<S>                         <C>      <C>         <C>
Collateral Breakdown
- - -------------------------
  Farm                        4          $188      0.1%
  Multi-family residential   38       123,974     28.4%
  Industrial                114       119,694     27.4%
  Office buildings           31        54,010     12.4%
  Retail                     64       125,876     28.8%
  Other                       3        12,815      2.9%
                          ______  ____________  _______
TOTAL                       254      $436,557    100.0%
                          ======  ============  =======
</TABLE>

<TABLE>
<CAPTION>
                                                 % of
                           # of     Carrying    Mortgage
                          Loans      Value      Portfolio
                          _____________________________
                                (Dollars in thousands)

<S>                         <C>      <C>         <C>
Geographic Breakdown
- - -------------------------
  New England                 2        $1,120      0.3%
  Middle Atlantic            26        47,582     10.9%
  South Atlantic             25        40,930      9.4%
  East North Central         68       119,709     27.4%
  West North Central         29        58,728     13.5%
  East South Central          9        17,198      3.9%
  West South Central         14        26,374      6.0%
  Mountain                   12        28,642      6.6%
  Pacific                    69        96,274     22.0%
                          ______  ____________  _______
TOTAL                       254      $436,557    100.0%
                          ======  ============  =======
</TABLE>

At June 30, 1994, 0.3% of the commercial mortgage portfolio, or $1,426,000,
was delinquent by 90 days or more.  In addition, the company holds
$14,771,000 in foreclosed real estate.  The company does not expect to
incur material losses from these investments since delinquent loans
represent a small percentage of the portfolio. The company has been able to
recover 83% of the principal amount of problem mortgages that have been
resolved in the last three years.

During the first six months of 1994, the company determined that the
carrying value of one of its real estate properties exceeded its estimated
fair value, less costs of sale.  As a result of this determination the
company established a valuation allowance totalling $1,019,000 on this
property.

In total, the company has experienced a relatively small number of problems
with its total investment portfolio, with only 0.02% of the company's
investments in default at June 30, 1994.  The company estimates its total
investment portfolio, excluding policy loans, had a market value equal to
97.6% of carrying value at June 30, 1994.

Other assets

Accrued investment income increased $8,270,000 primarily due to growth of
the company's investment portfolio.  Deferred policy acquisition costs
increased $71,251,000 over year-end 1993 levels as the deferral of current
period costs (primarily commissions) incurred to generate insurance and
annuity sales totalled $88,650,000.  Amortization of costs deferred in
prior periods totalled $23,328,000.  In addition, deferred acquisition
costs were increased by $5,929,000 as a result of adjustments related to the 
valuation of fixed maturity securities designated as available for sale under 
SFAS No. 115.  At June 30, 1994, the company had total assets of 
$7,254,730,000, an increase of 12.8% over total assets at December 31, 1993.

Liabilities

In conjunction with the volume of insurance and annuity sales, and the 
resulting increase in business in force, the company's liability for policy 
liabilities and accruals increased $697,606,000, or 12.5%, during the first 
six months of 1994 and totalled $6,295,907,000 at June 30, 1994.  Reserves for 
the company's annuity policies increased $675,052,000, or 15.2%, during this 
period and totalled $5,115,312,000 at June 30, 1994.  Life insurance reserves 
increased $23,782,000, or 2.1%, during the first half of 1994 and totalled 
$1,161,607,000 at June 30, 1994.

Total consolidated debt increased $54,786,000 during the first six months
of 1994 as commercial paper totalling $50,069,000 was issued to offset
timing differences in investment related cash receipts and disbursements,
and amounted to $139,000,000 at June 30, 1994.  Other liabilities increased
$45,005,000 from year-end 1993 levels due to increases in liabilities for
premiums received but not yet applied, outstanding checks, securities
purchased but not yet paid for and draft accounts payable related to the
company's asset retention program.

At June 30, 1994, the company had total liabilities of $6,690,490,000
compared to $5,903,473,000 at December 31, 1993, a 13.3% increase.

Equity

At June 30, 1994, stockholders' equity was $564,240,000, or $17.83 per
share, compared to $527,962,000 or $16.76 per common share at year end
1993.  Unrealized depreciation of available for sale fixed maturity
securities reduced stockholders' equity by $6,480,000, or $0.20 per share,
after adjustments to accounts such as deferred acquisition costs and
deferred income taxes.  The ratio of consolidated debt to total capital was
19.8% at June 30, 1994, up from 13.8% at year-end 1993 as a result of the 
increase in short-term borrowings.  At June 30, 1994, there were 31,640,326 
common shares outstanding compared to 31,504,586 shares at December 31, 1993.

The effects of inflation and changing prices on the company are not
material since insurance assets and liabilities are both primarily monetary
and remain in balance.  An effect of inflation, which has been low in
recent years, is a decline in purchasing power when monetary assets exceed
monetary liabilities.

LIQUIDITY AND CAPITAL RESOURCES

The liquidity requirements of the company's subsidiaries are met by cash
flow from insurance and annuity premiums, investment income, and maturities
of fixed maturity investments and mortgage loans.  The company primarily
uses funds for the payment of insurance and annuity benefits, operating
expenses and commissions, and the purchase of new investments.  No material
capital expenditures are planned.

The company issues short-term debt, including commercial paper notes, for
working capital needs and to provide short term liquidity.  At June 30,
1994 the company had $139,000,000 in commercial paper notes outstanding, an
increase of $105,000,000 from December 31, 1993 as additional commercial
paper was issued to fund short-term advances to the company's insurance
subsidiaries to smooth timing differences between investment related cash
receipts and disbursements and to provide for short-term operating needs.
The company's commercial paper is rated A1 by Standard and Poor's, P2 by
Moody's and D1 by Duff & Phelps Credit Rating Co.

To enhance short term liquidity and back up its outstanding commercial
paper notes, the company maintains line of credit agreements with several
banks.  On March 31, 1994, the company entered into new agreements which
provide for lines of credit totalling $249,000,000.  A credit line
totalling $166,000,000 expires on March 31, 1997 and a credit line
totalling $83,000,000 expires on March 30, 1995.

Since Equitable of Iowa Companies is a holding company, funds required to
meet its debt service requirements, dividend payments and other expenses
are primarily provided by its subsidiaries.  The ability of the company's
insurance subsidiaries to pay dividends and other distributions to the
company is regulated by state law.  Iowa law provides that an insurance
company may pay dividends, without prior approval of the Commissioner of
Insurance if, together with all dividends or distributions made during the
preceding twelve month period, the dividends would not exceed the greater
of (a) 10% of the insurer's statutory surplus as of the December 31st next
preceding; or (b) the statutory net gain from operations for the twelve
month period ending as of the next preceding December 31st.  In addition,
the law provides that the insurer may only make dividend payments to its
shareholders from its earned surplus (i.e., its surplus as regards
policyholders less paid-in and contributed surplus).  Equitable Life could
pay dividends to the company without prior approval of the Iowa
Commissioner of Insurance of approximately $39,335,000 during the remainder
of 1994.  The company's insurance subsidiaries have maintained adequate
statutory capital and surplus and have not used surplus relief or financial
reinsurance, which have come under scrutiny by many state insurance
departments.



The NAIC's risk-based capital requirements require insurance companies to
calculate and report information under a risk-based capital formula.  These
requirements are intended to allow insurance regulators to identify
inadequately capitalized insurance companies based upon the type and
mixture of risks inherent in the company's operations.  The formula
includes components for asset risk, liability risk, interest rate exposure
and other factors.  The company's insurance subsidiaries have complied with
the NAIC's risk-based capital reporting requirements.  Amounts reported
indicate that the company's insurance subsidiaries have total adjusted
capital (as defined in the requirements) which is well above all required
capital levels.

The terms of the line of credit agreements totalling $249,000,000 require
the company to maintain certain adjusted consolidated tangible net worth
levels.  "Adjusted consolidated tangible net worth" is defined as
consolidated stockholders' equity, adjusted to exclude the effects of SFAS
No. 115, less intangible assets.  The most restrictive of these covenants
requires the company to maintain adjusted consolidated tangible net worth
equal to or in excess of the sum of (i) $420,000,000, plus (ii) 50% of
consolidated net income from January 1, 1994 to the end of the most recent
quarter, plus (iii) net proceeds from the issuance of stock from January 1,
1994 to the end of the most recent quarter.  At June 30, 1994, $123,411,000
of retained earnings were free of restrictions and could be distributed to
the company's public stockholders.

Developing and writing increased volumes of insurance and annuity business
require increased amounts of capital and surplus for the company's
insurance operations including amounts in excess of those which may be
realized from operating results.  The company may also expand its insurance
operations through acquisition of blocks of business from other insurance
companies, or through the acquisition of an insurance company, although no
such acquisitions are currently planned.  On October 21, 1993, the company
completed a primary stock offering of 2,300,000 shares to the public at a
price of $35 per share and received net proceeds of approximately
$76,473,000 from the sale after deduction of the underwriter's discount and
expenses. The company has contributed $70,000,000 of these proceeds to its
insurance subsidiaries.  Over time, further growth in the company's
insurance operations may require additional capital although the company
believes it now has sufficient capital resources to support growth in its
operations for the next few years.  The company's primary sources of
capital are retained earnings and the issuance of additional common stock
or debt.

On  June 1, 1994, the company redeemed notes payable totalling $49,996,000.
Operating cash flows were used to redeem these notes.

The company's insurance subsidiaries operate under the regulatory scrutiny
of each of the state insurance departments supervising business activities
in the states where each company is licensed.  The company is not aware of
any current recommendations by these regulatory authorities which, if they
were to be implemented, would have a material effect on the company's
liquidity, capital resources or operations.

RESULTS OF OPERATIONS

Sales

Total annuity and life insurance sales, as measured by first year and
single premiums, increased $204,589,000, or 82.7%, to $451,986,000 in the
second quarter and $259,378,000, or 52.1%, to $757,390,000 in the first six
months of 1994.  Annuity sales remained strong and increased $202,644,000,
or 83.6%, to $445,137,000 in the second quarter and $256,225,000, or 52.4%,
to $745,478,000 in the first six months of 1994.  The company believes that
its commitment to customer service, the quality of its investment portfolio
and its overall financial strength continue to attract consumers to its
annuity products as consumers continue to seek a secure return on their
retirement savings.  First year and single life insurance premiums
increased $1,945,000, or 39.6%, to $6,850,000 in the second quarter and
$3,153,000, or 36.0%, to $11,912,000 in the first six months of 1994 due to
increases in sales of the company's universal life and current interest
products.

Revenues

Total revenues increased $20,018,000, or 14.4%, to $159,290,000 in the
second quarter and $39,859,000, or 14.7%, to $311,909,000 in the first six
months of 1994. Universal life insurance and investment product charges
increased $2,362,000, or 28.7%, to $10,607,000 in the second quarter and
$4,592,000, or 27.8%, to $21,111,000 in the first six months of 1994, as
increased surrenders of the company's annuity products generated higher
surrender charge revenues. Surrender charge income, which allows the
company to recover a portion of the expenses incurred to generate policy
sales, was partially offset by greater amortization of deferred policy
acquisition costs.  Premiums from traditional life insurance products
decreased $382,000, or 3.2%, to $11,403,000 in the second quarter and
$533,000, or 2.2%, to $23,213,000 in the first six months of 1994.  These
traditional product premium decreases primarily resulted from lower renewal
premiums although new sales also declined in the second quarter of 1994
offsetting a small sales gain in the first quarter.

Net investment income increased $19,328,000, or 18.2%, to $125,398,000 in
the second quarter and $37,695,000, or 18.2%, or $245,299,000 in the first
six months of 1994 as the increase in invested assets more than offset a
decline in portfolio yield.  The effective average annual yield on assets
invested to support policy accounts for interest-sensitive products,
including annuities, universal life-type policies and participating life
policies, was 8.6% in the second quarter and first six months of 1994
compared to 9.2% in the second quarter and 9.3% in the first six months of
1993.  The company's investment portfolio, excluding policy loans, had a
yield to maturity of 8.3% at June 30, 1994, compared to 8.9% at June 30,
1993, reflecting a general decline in interest rates, and substantial
principal repayments, calls and tenders of investments.  The effect of this
decline in portfolio yield on the company's future net income will depend
on many factors, including future new investment yields and the level of
interest rates credited to policyholder account balances.  During the
second quarter and first six months of 1994, the company had realized gains
on the sale of investments of $7,705,000 and $13,714,000, respectively,
compared to gains of $8,835,000 and $16,477,000 in the same periods of
1993.  The level of realized gains has decreased as calls and repayments of
fixed maturity securities have slowed due to rising  interest rates.

Expenses

Total insurance benefits and expenses increased $11,633,000, or 11.3%, to
$114,950,000 in the second quarter and $28,817,000, or 14.5%, to
$227,683,000 in the first six months of 1994.  Interest credited to
universal life and investment product account balances increased
$11,626,000, or 17.8%, to $77,040,000 in the second quarter and
$21,335,000, or 16.6%, to $149,877,000 in the first six months of 1994 as a
result of higher account balances associated with those products.  The
average annual interest rate credited to policy accounts for interest
sensitive products, including annuities and universal life-type policies,
and participating life policies, was 5.8% for the second quarter and 5.9%
for the first six months of 1994 compared to 6.6% and 6.8% in the same
periods of 1993.  The average annual interest rate in effect for those
policies at June 30, 1994 was 5.7%, compared to 6.6% at June 30, 1993.  The
company's policy is to change rates credited to policy accounts as
investment yields increase or decline.  Most of the company's interest 
sensitive policies allow for interest rate adjustments at least annually.

Death benefits on traditional life products and benefit claims incurred in
excess of account balances increased $1,357,000, or 21.3%, to $7,743,000 in
the second quarter and $1,988,000, or 17.1%, to $15,880,000 in the first
six months of 1994.  Other benefits declined $71,000, or 0.9%, to
$8,280,000 in the second quarter and $998,000, or 5.9%, to $15,915,000 in
the first six months of 1994.  These changes were offset by a corresponding
change in the reserve for future policy benefits and, therefore, had a
smaller impact on net income.

The withdrawal ratio for the company's annuity products, as calculated by
dividing aggregate surrenders and withdrawals by average aggregate account
balances, was 7.9%, on an annualized basis, for the six months ended June
30, 1994 compared to 4.2% in the first six months of 1993.  Most of the
company's annuity products have surrender charges which are designed to
discourage early withdrawals and to allow the company to recover a portion
of the expenses incurred to generate annuity sales in the event of early
withdrawal.  The withdrawal rate has been impacted by several factors.  (1)
The company had anticipated an increase in annuity surrenders as this block
of business ages.  (2) A block of annuity policies sold in 1988 and 1989
contained a 5 year interest guarantee which is currently expiring.  The
company has planned for, and experienced, higher surrenders related to this
block of business.  Excluding these surrenders, the company's annuity
withdrawal ratio would have been 6.2%.  The company currently does not
market annuity policies with multi-year guarantees.  At June 30, 1994, 
policies issued with a 5 year interest guarantee represent approximately 4% 
($205 million) of the company's annuity liabilities.  (3) Withdrawals tend
to increase in periods of rising interest rates as policyholders seek higher 
returns on their savings.  The company's annualized lapse ratio for life 
insurance measured in terms of face amount and using A.M. Best's formula, was 
7.4% in the first six months of 1994 compared to 7.0% in the first six months 
of 1993.

Commissions increased $17,158,000, or 66.3%, to $43,037,000 in the second
quarter and $22,466,000, or 43.9%, to $73,605,000 in the first six months
of 1994.  General expenses increased $2,180,000, or 26.8%, to $10,313,000
in the second quarter and $3,714,000, or 23.3%, to $19,619,152 in the first
six months of 1994.  Insurance taxes also increased $934,000, or 64.2%, to
$2,388,000 in the second quarter and $1,522,000, or 48.9%, to $4,633,000 in
the first six months of 1994.  Increases in commissions and insurance taxes
and a portion of the increase in general expenses are the result of the
large increase in life insurance and annuity sales during these periods.
Most of these increased expenses were incurred as the result of new sales
and these acquisition costs have been deferred and thus had very little
impact on total insurance expenses.  The amortization of deferred policy
acquisition costs increased by $728,000, or 6.3%, to $12,308,000 in the
second quarter and $5,703,000, or 32.4%, to $23,328,000 in the first six
months of 1994. Amortization of deferred acquisition costs related to
operating earnings has increased 50.8% to $10,231,000 in the second quarter 
and 48.3% to $19,025,000 in the first six months of 1994 as the result of a 
30.6% increase in the deferred policy acquisition cost asset since June 30, 
1993 as costs of acquiring continued increases in sales of the company's 
products are deferred and amortized in later periods.  Also, higher lapses 
and surrenders of the company's products have accelerated the amortization of 
deferred acquisition costs related to those products although surrender
charges assessed on many of these lapses and surrenders offset much of this
accelerated amortization.  Amortization related to realized gains totalled
$2,077,000 in the second quarter and $4,303,000 in the first six months of
1994 compared to $4,798,000 in the second quarter and first six months of
1993.

Income

Operating income (income excluding realized gains and losses, net of
related income taxes, and excluding amortization of deferred policy
acquisition costs related to realized gains and losses, net of related
income taxes) increased $4,312,000, or 23.9%, in the second quarter and
$9,096,000, or 27.3%, in the first six months of 1994.  Net income increased
$5,306,000, or 25.6%, in the second quarter and $7,602,000, or 18.5%, in the
first six months of 1994.  A breakdown of income is as follows:

<TABLE>
<CAPTION>
                                            1994                  1993
                                    -------------------------------------------
                                        $      Per Share      $      Per Share
                                    -------------------------------------------
                                  (Dollars in thousands, except per share data)

<S>                                  <C>          <C>      <C>          <C>
Quarter ended June 30:

  Operating income                   $22,355      $0.70    $18,043      $0.62

  Realized gains (net of tax)

    Gains realized on disposal
      of investments                   5,008       0.16      5,831       0.20

    Realized gains related
      amortization of DPAC            (1,350)     (0.04)    (3,167)     (0.11)
                                    ---------  ---------  ---------  ---------
                                       3,658       0.12      2,664       0.09
                                    ---------  ---------  ---------  ---------
  Net Income                         $26,013      $0.82    $20,707      $0.71
                                    =========  =========  =========  =========

Six months ended June 30:

  Operating income                   $42,401      $1.34    $33,305      $1.15

  Realized gains (net of tax)

    Gains realized on disposal
      of investments                   9,011       0.29     10,875       0.37
 
    Realized gains related
      amortization of DPAC            (2,797)     (0.09)    (3,167)     (0.11)
                                    ---------  ---------  ---------  ---------
                                       6,214       0.20      7,708       0.26
                                    ---------  ---------  ---------  ---------
  Net Income                         $48,615      $1.54    $41,013      $1.41
                                    =========  =========  =========  =========
</TABLE>


Average shares outstanding totaled 31,610,708 in the second quarter and
31,570,348 in the first six months of 1994 up from 29,071,449 and 29,037,045,
respectively, in the same periods of 1993 reflecting the issuance of 2,300,000
shares of common stock in October 1993.

Insurance Regulation

Currently, the company's insurance subsidiaries are subject to regulation
and supervision by the states in which they are admitted to transact
business.  State insurance laws generally establish supervisory agencies
with broad administrative and supervisory powers related to granting and
revoking licenses to transact business, establishing guaranty fund
associations, licensing agents, approving policy forms, regulating premium
rates for some lines of business, establishing reserve requirements,
prescribing the form and content of required financial statements and
reports, determining the reasonableness and adequacy of statutory capital
and surplus and regulating the type and amount of investments permitted.

The insurance regulatory framework continues to be placed under increased
scrutiny by various states, the federal government and the NAIC.  Various
states have considered or enacted legislation which changes, and in many
cases increases, the states' authority to regulate insurance companies.
Legislation is under consideration in Congress which could result in the
federal government assuming some role in the regulation of insurance
companies.  The NAIC, in conjunction with state regulators, has been
reviewing existing insurance laws and regulations.  The NAIC recently
approved and recommended to the states for adoption and implementation
several regulatory initiatives designed to reduce the risk of insurance
company insolvencies.  These initiatives include new investment reserve
requirements, risk-based capital standards and restrictions on an insurance
company's ability to pay dividends to its stockholders.

A committee of the NAIC is developing proposals to govern insurance company
investments presently anticipated to be considered for adoption as a model law 
in 1995.  While the specific provisions of such a model law are not known at 
this time, and current proposals are still being debated, the company is
monitoring developments in this area and the effects any change would have
on the company.

Federal Income Taxes

Currently, under the Internal Revenue Code, income tax payable by
policyholders on investment earnings is deferred during the accumulation
period of certain life insurance and annuity products.  This favorable
federal income tax treatment may enhance the competitiveness of certain of
the company's products as compared with other retirement savings products
that do not offer such benefits.  If the Code were to be revised to
eliminate or reduce the tax deferred status of life insurance and annuity
products, including the products offered by the company, market demand for
some or all of the company's products could be adversely affected.
                       









                       PART II.  OTHER INFORMATION

Item 1.  LEGAL PROCEEDINGS

       In the ordinary course of business, the company and its subsidiaries 
       are engaged in litigation.  Management believes it is unlikely that 
       the outcome of any pending litigation will have a material adverse 
       effect on the company's financial condition.


Item 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

       (a)      The annual meeting of the company was held on April 28, 1994.

       (c)(i)   Election of four directors to the company's Board of Directors 
                with the following voting results:


<TABLE>
<CAPTION>
                                               Against or      Broker
                                     For        Withheld      Non-Votes
                                  __________   __________     _________
       
       <S>                        <C>            <C>              <C>
       Doris M. Drury             28,272,156     14,813           0
       Fred S. Hubbell            28,272,546     14,813           0
       Richard S. Ingham, Jr.     28,272,019     14,813           0
       Thomas N. Urban            28,272,360     14,813           0
</TABLE>

           (ii) Approval of the appointment of Ernst & Young as auditors for 
                the company for the year 1994.


<TABLE>
<CAPTION>
                               Against or                      Broker
                For             Withheld       Absentions     Non-Votes
             __________        __________      __________     _________

             <C>                  <C>             <C>             <C>
             28,248,495           7,221           31,369          0
</TABLE>



Item 5.  OTHER INFORMATION

         None

Item 6.  EXHIBITS AND REPORTS ON FORM 8-K

       (a) Exhibits

           4(a)     Letter agreement to furnish Commission upon request copies 
                    of other long-term debt instruments

          11        Statement re:  Computation of per share earnings

          21        Subsidiary list
          
       (b) No reports on Form 8-K were filed for the quarter ended June 30, 
           1994.
                                
                                



                                SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.



DATE:  August 4, 1994            EQUITABLE OF IOWA COMPANIES





                                  By/s/ P. E. Larson
                                  ________________________________
                                  Executive Vice President and CFO
                                  (Principal Financial Officer)



                                  By/s/ D. A. Terwilliger
                                  _________________________________
                                  Vice President and Controller
                                  (Principal Accounting Officer)

































                                  INDEX

                          Exhibits to Form 10-Q
                      Six Months ended June 30, 1994
                       EQUITABLE OF IOWA COMPANIES

                                                                    Page Number

 3    Articles of Incorporation and By-Laws
      (a)    Restated Articles of Incorporation as amended through 
             April 29, 1993, filed as Exhibit 3(a) to Form 10-Q for 
             the period ended June 30, 1993, is incorporated by 
             reference                                                   --

      (b)    Amended and restated By-Laws filed as Exhibit 2 to Form 
             8-K dated November 11, 1991, is incorporated by reference   --

 4    Instruments Defining the Rights of Security Holders, Including
      Indentures
      (a)    Letter Agreement to furnish Commission upon request copies 
             of other long-term debt instruments                         --

      (b)(i) Rights Agreement filed as Exhibit 1 to Form 8-K dated 
             April 30, 1992, is incorporated by reference                --

        (ii) First amendment to Rights Agreement changing Rights Agent 
             filed as Exhibit 4(b)(ii) to Form 10-Q for the period 
             ended September 30, 1992, is incorporated by reference      --

       (iii) Second amendment to Rights Agreement dated April 29, 1993,
             adjusting Purchase Price filed as Exhibit 2.2 to Form 
             8-A/A dated May 13, 1993, is incorporated by reference      --

10   Material Contracts
      (a)    Executive compensation plans and arrangements *

        (i)  Restated Executive Severance Pay Plan filed as Exhibit 
             10(a) to Form 10-K for the year ended December 31, 1992, 
             is incorporated by reference                                --

       (ii)  Directors' Deferred Compensation Plan filed as Exhibit 
             10(b) to Form 10-K for the year ended December 31, 1989, 
             is incorporated by reference                                --

      (iii)  1982 Stock Incentive Plan filed as Exhibit 10(c) to Form 
             10-K for the year ended December 31, 1989, is incorporated 
             by reference                                                --

       (iv)  Excess Benefit Plan filed as Exhibit 10(d) to Form 10-K 
             for the year ended December 31, 1989, is incorporated by 
             reference                                                   --

        (v)  Supplemental Employee Retirement Plan filed as Exhibit 
             10(e) to Form 10-K for the year ended December 31, 1989, 
             is incorporated by reference                                --

       (vi)  Executive Flexible Perquisite Program filed as Exhibit 
             10(f) to Form 10-K for the year ended December 31, 1992, 
             is incorporated by reference                                --


                                  INDEX

                          Exhibits to Form 10-Q
                      Six Months ended June 30, 1994
                       EQUITABLE OF IOWA COMPANIES

                                                                    Page Number


      (vii)  Key Employee Incentive Plan filed as Exhibit 10(g) to Form 
             10-K for the year ended December 31, 1992, is incorporated 
             by reference                                                --

     (viii)  1992 Stock Incentive Plan, as amended, Registration 
             Statement No. 33-57492 filed as Exhibit 10(i) to Form 
             10-Q for the period ended March 31, 1993, is incorporated 
             by reference                                                --

       (ix)  James E. Luhrs Consulting Agreement filed as Exhibit 10(j) 
             to Form 10-Q for the period ended June 30, 1992, is 
             incorporated by reference                                   --

         * Management contracts or compensation plans required to be filed
           as an Exhibit pursuant to Item 14(c) of Form 10(K).

11   Statement re: Computation of Per Share Earnings                     --

21   Subsidiaries List                                                   --

23   Consent of Experts and Counsel

     (a) Consent of independent auditors (not required)                  --
     (b) Consent of counsel (not required)                               --

27   Financial Data Schedule (not required)                              --

99   Additional Exhibits  
     
     Independence Policy filed as an Exhibit to Form 8-K dated November
     11, 1991, is incorporated by reference                              --

                                                               Exhibit 4(a)





August 4, 1994

Securities and Exchange Commission
450 5th Street NW
Washington, DC  20549

Ladies/Gentlemen:

The company agrees to furnish the Commission upon request copies of the
following long-term debt instruments:

1.    Credit Agreement between Equitable of Iowa Companies and Morgan
      Guaranty Trust Company of New York, as Agent, and the Bank of New
      York, as Administrative Agent, and participating banks, dated March
      31, 1994, re:  line of credit in amount of $166,000,000.

2.    Credit Agreement between Equitable of Iowa Companies and Morgan
      Guaranty Trust Company of New York, as Agent, and the Bank of New
      York, as Administrative Agent, and participating banks, dated March
      31, 1994, re:  line of credit in amount of $83,000,000.

3.    Note Purchase Agreement dated August 19, 1986, between Walnut Mall
      Limited Partnership ("Issuer") and Teacher Retirement System of
      Texas ("Purchaser") in the remaining principal amount of $26,122,088
      due through August 19, 1996.

4.    Trust Indenture dated December 1, 1984, with Security National Bank
      of Sioux City, Iowa, as Trustee, re: industrial development revenue
      bonds in remaining principal amount of $3,090,000 due in various a
      mounts on December 1, 1986 and each anniversary thereof  through
      December 1, 1999.



Very truly yours,

/s/  John A. Merriman

John A. Merriman
General Counsel/Secretary
Equitable of Iowa Companies

                                                                 Exhibit 11

                        EQUITABLE OF IOWA COMPANIES
               Consolidated Net Income Per Share Computation

<TABLE>
<CAPTION>
                         Three Months Ended      Six Months Ended
                              June 30                 June 30
                          1994        1993        1994        1993
                       ___________ ___________ ___________ ___________
                       (Dollars in thousands, except per share data)

<S>                    <C>         <C>         <C>         <C>
Primary:
  Net income              $26,013     $20,707     $48,615     $41,013
                       =========== =========== =========== ===========
  Average shares
   outstanding         31,610,708  29,071,449  31,570,348  29,037,045
                       =========== =========== =========== ===========
  Net income per share      $0.82       $0.71       $1.54       $1.41
                       =========== =========== =========== ===========

Fully diluted:
  Net income              $26,013     $20,707     $48,615     $41,013

  Add:  Interest on 9% 
    convertible installment
    notes                      --           5          --          10
                       ___________ ___________ ___________ ___________
  Total                   $26,013     $20,712     $48,615     $41,023
                       =========== =========== =========== ===========

  Average shares
   outstanding         31,610,708  29,071,449  31,570,348  29,037,045

  Add:  Net effect of dilutive
     stock options - based on
     the treasury stock method
     using period-end market
     price, if higher than
     average market
     price                639,507     619,434     629,253     677,231

     Assumed conversion of
     9% convertible installment
     notes                     --      39,070          --      39,070
                       ___________ ___________ ___________ ___________
        Total          32,250,215  29,729,953  32,199,601  29,753,346
                       =========== =========== =========== ===========
  Net income per share      $0.81       $0.70       $1.51       $1.38
                       =========== =========== =========== ===========



<FN>
NOTE:  This computation is required by Regulation S-K Item 601 and is filed
       as an Exhibit under Item 6(a) of Form 10-Q.  Fully diluted earnings per 
       share calculated above has not been presented on the face of the 
       company's Consolidated Statements of Income because dilution is less
       than three percent and, therefore, presentation is not required by
       Accounting Principles Board Opinion No. 15.
</TABLE>

                                                                   Exhibit  21




The company's subsidiaries are:

                Name                                   State of Incorporation
  -----------------------------------------            ----------------------
  Equitable Life Insurance Company of Iowa                       Iowa
  Equitable Investment Services, Inc.                            Iowa
  Equitable of Iowa Securities Network, Inc.                     Iowa
  Locust Street Securities, Inc.                                 Iowa
  Shiloh Farming Company                                         Louisiana
  Tower Locust, Ltd.                                             Iowa
  Walnut Investments, Ltd.                                       Iowa


All are wholly-owned.

USG Annuity & Life Company, an Oklahoma corporation, is a wholly-owned
subsidiary of Equitable Life Insurance Company of Iowa.  Equitable American
Insurance Company, an Iowa corporation, is a wholly-owned subsidiary of
Equitable Life Insurance Company of Iowa.  In addition, these entities own
other subsidiaries which are not considered in the aggregate to be a
significant subsidiary as defined in Securities and Exchange Commission
rules.

All subsidiaries do business only under their corporate names.



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