EQUITABLE OF IOWA COMPANIES
SC 13G/A, 1996-01-31
DEPARTMENT STORES
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                         UNITED STATES
              SECURITIES AND EXCHANGE COMMISSION
                     Washington, D.C. 20549


                         SCHEDULE 13G


           Under the Securities Exchange Act of 1934
                   (Amendment No.   17    )*


                  Equitable of Iowa Companies
                       (Name of Issuer)


                         Common Stock
                (Title of Class of Securities)


                         294510-30-0
                        (CUSIP Number)



Check the following box if a fee is being paid with this statement / /.  (A
fee is not required only if the filing person:  (1) has a previous statement
on file reporting beneficial ownership of more than five percent of the class
of securities described on Item 1; and (2) has filed no amendment subsequent
thereto reporting beneficial ownership of five percent or less of such class.)

(See Rule 13d-7).

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities,
and for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).








                           PAGE 1 OF 4 PAGES







CUSIP No. 294510-30-0             13G                  PAGE 2 OF 4 PAGES


 1   NAME OF REPORTING PERSON
     S.S. or I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

          Helen Hubbell Ingham
          SS No. ###-##-####

 2   CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                         (a) / /

                                                         (b) / /


 3   SEC USE ONLY




 4   CITIZENSHIP OR PLACE OF ORGANIZATION




                 5   SOLE VOTING POWER
  
  NUMBER OF             3,026,986
   SHARES
BENEFICIALLY     6   SHARED VOTING POWER
  OWNED BY
    EACH
  REPORTING
   PERSON        7   SOLE DISPOSITIVE POWER
    WITH
                        3,026,986 

                 8   SHARED DISPOSITIVE POWER




 9   AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

        3,026,986


10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*




11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

          9.5%

12   TYPE OF REPORTING PERSON*



Item 1(a).        Name of Issuer
                  Equitable of Iowa Companies

Item 1(b).        Address of Issuer's Principal Executive Offices
                  604 Locust Street
                  Des Moines, IA  50309

Item 2(a).        Name of Person Filing
                  Helen Hubbell Ingham

Item 2(b).        Address of Principal Business Office
                  1429 N. Federal Highway
                  Fort Lauderdale, Florida 33304

Item 2(c).        Citizenship
                  United States

Item 2(d).        Title of Class of Securities
                  Common Stock

Item 2(e).        CUSIP Number
                  294510-30-0

Item 3.           Not applicable

Item 4.           Ownership
                  
                  (a)   Amount Beneficially Owned
                        3,026,986 Shares

                  (b)   Percent of Class
                        9.5%

                  (c)   Number of shares as to which such person has

                         (i)    sole power to vote or to direct the vote
                                All.

                         (ii)   shared power to vote or direct the vote
                                None.

                         (iii)  sole power to dispose or to direct the
                                disposition of
                                All.

                         (iv)   shared power to dispose or to direct the
                                disposition of
                                None.

Note:  My shares held in Helen H. Ingham Revocable Trust.  My husband, 
Richard S. Ingham, is Trustee of a Trust for the benefit of our children, 
which owns 87,984 shares of Common Stock.  In his individual capacity, he 
holds 15,905 shares of Common Stock in the Richard S. Ingham Revocable Trust.


                              Page 3 of 4 Pages




Item 5.           Ownership of Five Percent or Less of a Class

                  Not applicable

Item 6.           Ownership of More than Five Percent on Behalf of Another
                  Person

                  Not applicable

Item 7.           Identification and Classification of the Subsidiary which
                  Acquired the Security Being Reported on by the Parent        
                  Holding Company

                  Not applicable

Item 8.           Identification and Classification of Members of the Group

                  Not applicable

Item 9.           Notice of Dissolution of Group

                  Not applicable

Item 10.          Certification

                  Not applicable


                                  SIGNATURE


After reasonable inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this statement is true, complete, and
correct.

                                       /s/ Helen Hubbell Ingham
                                       ________________________            
                                       Helen Hubbell Ingham                  

Date:  January 8, 1996



                              Page 4 of 4 Pages



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