ROCK TENN CO
10-Q, 1996-08-14
PAPERBOARD CONTAINERS & BOXES
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<PAGE>   1


- ------------------------------------------------------------------------------

                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 10-Q
 X     QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
- ---    EXCHANGE ACT OF 1934

                  For the quarterly period ended JUNE 30, 1996

                                       OR


       TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES  
- ---    EXCHANGE ACT OF 1934

              For the transition period from _____ to _____

                        Commission File Number  0-23340


                               ROCK-TENN COMPANY
             (Exact name of registrant as specified in its charter)



              Georgia                                   62-0342590
      -------------------------------              ----------------------
      (State or other jurisdiction of                (I.R.S. Employer
      incorporation or organization)               Identification Number)


      504 Thrasher Street, Norcross, Georgia             30071
      ----------------------------------------  -------------------------
      (Address of principal executive offices)         (Zip Code)



       Registrant's telephone number, including area code (770) 448-2193


                                      N/A
         -------------------------------------------------------------
         (Former name or former address, if changed since last report.)


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days.     Yes    X      No
                                             ---        ---

Indicate the number of shares of each of the issuer's classes of common
stock, as of the latest practicable date:


                    Class                    Outstanding as of August 12, 1996
     -----------------------------------     ---------------------------------
     Class A Common Stock, .01 par value               19,270,812
     Class B Common Stock, .01 par value               10,865,215




- -------------------------------------------------------------------------------


<PAGE>   2




                               ROCK-TENN COMPANY


                                     INDEX



<TABLE>
<CAPTION>
                                                                                 Page No.
                                                                                 -------
<S>       <C>                                                                       <C>
 PART I.  FINANCIAL INFORMATION

 Item 1.  Financial Statements (Unaudited)

          Condensed Consolidated Statements of Income for the three months and
            nine months ended June 30, 1996 and 1995                                 1 
                                                                                       
          Condensed Consolidated Balance Sheets at June 30, 1996 and                   
            September 30, 1995                                                       2 
                                                                                       
          Condensed Consolidated Statements of Cash Flows for the nine months          
            ended June 30, 1996 and 1995                                             3 
                                                                                       
          Notes to Condensed Consolidated Financial Statements                       4 
                                                                                       
 Item 2.  Management's Discussion and Analysis of Financial Condition                  
            and Results of Operations                                                6 
                                                                                       
PART II.  OTHER INFORMATION                                                            
                                                                                       
 Item 6.  Exhibits and Reports on Form 8-K                                          12 
                                                                                       
          Index to Exhibits                                                         14 
</TABLE>






<PAGE>   3

                         PART I:  FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS (UNAUDITED)




                               ROCK-TENN COMPANY
                  CONDENSED CONSOLIDATED STATEMENTS OF INCOME
                                  (UNAUDITED)
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)



<TABLE>
<CAPTION>
                                              Three Months Ended      Nine Months Ended
                                               June 30,   June 30,    June 30,   June 30,
                                                  1996       1995      1996       1995
- ---------------------------------------------------------------------------------------
<S>                                           <C>        <C>        <C>        <C>
Net sales                                     $216,211   $243,828   $652,050   $660,611

Cost of goods sold                             153,648    186,872    471,141    500,130
                                              --------   --------   --------   --------

Gross profit                                    62,563     56,956    180,909    160,481

Selling, general and administrative expenses    38,438     36,840    112,804    103,472
                                              --------   --------   --------   --------

Income from operations                          24,125     20,116     68,105     57,009

Interest income                                    360         41        832        166

Interest expense                                (2,670)    (2,342)    (8,328)    (5,295)
                                              --------   --------   --------   --------

Income before income taxes                      21,815     17,815     60,609     51,880

Provision for income taxes                       8,290      6,948     23,032     20,234
                                              --------   --------   --------   --------

Net income                                    $ 13,525   $ 10,867   $ 37,577   $ 31,646
                                              ========   ========   ========   ========

Earnings per common and common
  equivalent share                            $    .44   $    .35   $   1.22   $   1.02
                                              ========   ========   ========   ========

Cash dividends per common share               $   .075   $   .075   $   .225   $   .225
                                              ========   ========   ========   ========
</TABLE>




                             See accompanying notes

                                       1

<PAGE>   4




                               ROCK-TENN COMPANY
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                (IN THOUSANDS, EXCEPT SHARE AND PER SHARE DATA)


<TABLE>
<CAPTION>                                                                                               
                                                                            June 30,    September 30,   
                                                                              1996           1995       
- ----------------------------------------------------------------------------------------------------            
                                                                          (Unaudited)
<S>                                                                          <C>           <C>              
ASSETS                                                                                                  
Current assets:                                                                                         
 Cash and cash equivalents                                                   $ 46,820      $  21,532    
 Accounts receivable (net of allowance for                                                              
   doubtful accounts of $3,398 and $2,144)                                     73,805         88,196    
 Inventories                                                                   60,728         63,608    
 Other current assets                                                           2,167          6,979    
                                                                             --------      ---------    
     TOTAL CURRENT ASSETS                                                     183,520        180,315    
                                                                                                        
Property, plant and equipment at cost:                                                                  
 Land and buildings                                                           109,692        101,850    
 Machinery and equipment                                                      467,023        432,994    
 Leasehold improvements                                                         3,471          3,063    
 Transportation equipment                                                      11,711         10,193    
                                                                             --------      ---------    
                                                                              591,897        548,100    
 Less accumulated depreciation and amortization                              (264,010)      (238,024)    
                                                                             --------      ---------    
 Net property, plant and equipment                                            327,887        310,076    
Goodwill                                                                       49,291         51,265    
Other assets                                                                   10,690         13,598    
                                                                             --------      ---------    
                                                                             $571,388      $ 555,254    
                                                                             ========      =========    
- ----------------------------------------------------------------------------------------------------            
LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
  Accounts payable                                                           $ 26,384      $  29,888 
  Income taxes payable                                                            226            --- 
  Accrued compensation and benefits                                            23,328         23,071 
  Current maturities of long-term debt                                          6,746         17,842 
  Other current liabilities                                                    11,472          9,793 
                                                                             --------      --------- 
      TOTAL CURRENT LIABILITIES                                                68,156         80,594 
                                                                                                     
Long-term debt due after one year                                             140,107        144,245 
Deferred income taxes                                                          20,835         18,032 
Other liabilities                                                               3,492          4,485 
Commitments and contingencies                                                                        
                                                                                                     
Shareholders' equity:                                                                                
  Preferred stock, $.01 par value; 50,000,000 shares authorized; no                                  
    shares outstanding at June 30, 1996 and September 30, 1995                    ---            --- 
  Class A common stock, $.01 par value; 175,000,000 shares authorized,                               
    19,391,564 outstanding at June 30, 1996 and 18,581,791                                           
    outstanding at September 30, 1995; Class B common stock, $.01                                    
    par value; 60,000,000 shares authorized; 10,865,615 outstanding                                  
    at June 30, 1996 and 11,538,470 outstanding at September 30, 1995             303            301 
                                                                                                     
  Capital in excess of par value                                               50,466         48,682 
  Retained earnings                                                           290,744        260,252 
  Other                                                                        (2,715)        (1,337)
                                                                             --------      --------- 
      TOTAL SHAREHOLDERS' EQUITY                                              338,798        307,898 
                                                                             --------      --------- 
                                                                             $571,388      $ 555,254 
                                                                             ========      ========= 
</TABLE>


                             See accompanying notes

                                       2

<PAGE>   5




                               ROCK-TENN COMPANY
                CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)
                                 (IN THOUSANDS)


<TABLE>
<CAPTION>
                                                                                Nine Months Ended     
                                                                                 June 30,   June 30,   
                                                                                  1996       1995   
- ---------------------------------------------------------------------------------------------------   
<S>                                                                             <C>       <C>         
OPERATING ACTIVITIES:                                                                                 
  Net income                                                                    $ 37,577  $  31,646   
  Items in income not affecting cash:                                                                 
    Depreciation and amortization                                                 35,737     31,118   
    Deferred income taxes                                                          2,823      4,191   
    Gain on sale of building and equipment                                          (717)      (121)   
                                                                                                      
  Change in operating assets and liabilities (excluding acquisitions):                                
    Accounts receivable                                                           14,273     (5,694)   
    Inventories                                                                    2,760    (12,892)   
    Other assets                                                                   6,013     (2,792)   
    Accounts payable                                                              (3,409)     1,780   
    Accrued liabilities                                                              345     (5,378)   
    Income taxes payable                                                             228        657   
                                                                                --------  ---------      
    CASH PROVIDED BY OPERATING ACTIVITIES                                         95,630     42,515   

FINANCING ACTIVITIES:                                                                                 
  Net additions to revolving credit facilities                                       ---     94,000   
  Additions to long-term debt                                                      1,500      2,622   
  Repayments of long-term debt                                                   (16,746)   (15,420)   
  Sales of common stock                                                            1,818      1,208   
  Purchases of common stock                                                         (323)    (7,765)   
  Cash dividends paid                                                             (6,795)    (6,819)   
  Other                                                                             (270)       ---   
                                                                                --------  ---------        
                                                                                                      
  CASH (USED FOR) PROVIDED BY FINANCING ACTIVITIES                               (20,816)    67,826   
                                                                                                      
INVESTING ACTIVITIES:                                                                                 
  Cash paid for purchase of businesses                                               ---    (61,651)   
  Capital expenditures                                                           (52,274)   (55,434)   
  Proceeds from sale of building, equipment and other                              1,745      1,482   
  Cash paid for intangibles                                                         (331)    (1,997)   
  Decrease (increase) in unexpended industrial revenue bond proceeds               1,363       (945)   
  Other                                                                              ---         28   
                                                                                --------  ---------        
  CASH USED FOR INVESTING ACTIVITIES                                             (49,497)  (118,517)   
                                                                                                      
Effect of exchange rate changes on cash                                              (29)       (10)   
                                                                                                      
Increase (decrease) in cash and cash equivalents                                  25,288    (8,186)   
Cash and cash equivalents at beginning of period                                  21,532     15,227   
                                                                                --------  ---------        
Cash and cash equivalents at end of period                                      $ 46,820  $   7,041   
                                                                                ========  =========   
                                                                                                      
Supplemental disclosure of cash flow information:                                                     
  Cash paid during the period for:                                                                    
    Income taxes                                                                $ 16,306  $  17,503   
    Interest                                                                       6,807      5,220   
                                                                                                      
Supplemental disclosure of noncash investing and financing activities:                                
  Liabilities assumed and note issued in connection                                                   
    with acquisitions                                                                ---     24,731   
</TABLE>


                             See accompanying notes



                                       3

<PAGE>   6




              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS


NOTE 1.  INTERIM FINANCIAL STATEMENTS

The accompanying condensed consolidated financial statements of Rock-Tenn
Company and its subsidiaries (the "Company") have not been audited by
independent auditors.  The condensed consolidated balance sheet at September
30, 1995 has been derived from the audited consolidated financial statements.
In the opinion of the Company's management, the condensed consolidated
financial statements reflect all adjustments necessary for a fair presentation
of the results of operations for the three-month and nine-month periods ended
June 30, 1996 and 1995, the Company's financial position at June 30, 1996 and
September 30, 1995, and the cash flows for the nine-month periods ended June
30, 1996 and 1995.

Certain notes and other information have been condensed or omitted from the
interim financial statements presented in this Quarterly Report on Form 10-Q.
Therefore, these financial statements should be read in conjunction with the
Company's Annual Report on Form 10-K for the fiscal year ended September 30,
1995.

The results for the nine months ended June 30, 1996 are not necessarily
indicative of results that may be expected for the full year.

NOTE 2.  INVENTORIES

Substantially all U.S. inventories are stated at the lower of cost or market,
with cost determined on the last-in, first-out (LIFO) basis.  An actual
valuation of inventory under the LIFO method can only be made at the end of
each year based on the inventory levels and costs at that time.  Accordingly,
interim LIFO estimates must necessarily be based on management's projection of
expected year-end inventory levels and costs.  Because these are subject to
many factors beyond management's control, interim results are subject to the
final year-end LIFO inventory valuation.

Inventories at June 30, 1996 and September 30, 1995 were as follows (in
thousands):


<TABLE>
<CAPTION>
                                                      June 30,  September 30,
                                                         1996           1995
                                                   -----------  -------------
                                                      (Unaudited)
   <S>                                                <C>          <C>       
   Finished goods and work in process                 $ 48,602     $  49,926 
   Raw materials                                        29,013        34,104 
   Supplies                                              5,545         6,122 
                                                      --------     --------- 
   Inventories at first-in, first-out (FIFO) cost       83,160        90,152 
   LIFO reserve                                        (22,432)      (26,544) 
                                                      --------     --------- 
   Net inventories                                    $ 60,728     $  63,608 
                                                      ========     ========= 
</TABLE>


NOTE 3.  FACILITY CLOSURES AND CONSOLIDATION

On June 24, 1996, the Company announced several components of a facility
closure and consolidation plan.  This plan was developed to reduce the
operating losses historically incurred at the Company's Lynchburg converting
facility and is intended to optimize the utilization of certain other Company
assets.

As part of this plan, in the fourth quarter of fiscal 1996 the Company will
close its laminated recycled paperboard book cover panels operation in
Lynchburg, Virginia and relocate that operation to other manufacturing
facilities.  A recycled paperboard mill and a second converting operation will
remain in Lynchburg.  The Company's Vineland, New Jersey recycled paperboard
partition plant will cease production of partitions and will be equipped to
manufacture book cover panels and other laminated recycled paperboard products
during the fourth quarter of fiscal 1996.  A recently purchased facility in
Hartwell, Georgia will absorb some of the Vineland and most of the Macon,
Georgia partition production.  The Macon facility was closed in May of this
year.

                                       4

<PAGE>   7




In connection with these closures and consolidation, the Company incurred
non-recurring expenses of approximately $1,300,000 ($.03 per share) consisting
primarily of employee severance, asset impairment and lease termination costs.
The Company expects to incur additional non-recurring expenses of approximately
$2,500,000 ($.05 per share) during the Company's fourth quarter, which will
consist primarily of equipment and inventory relocation costs and employee
relocation and training costs.  See "Management's Discussion and Analysis of
Financial Condition and Results of Operations - Forward-Looking Statements."
All such non-recurring expenses have been or will be, as the case may be,
charged against income from operations.  The Company expects that the
employment of an immaterial number of employees will be terminated in
connection with these closures and consolidation.

                                       5

<PAGE>   8




ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
         RESULTS OF OPERATIONS

The following discussion should be read in conjunction with the condensed
consolidated financial statements and notes thereto, included herein, and the
Company's audited consolidated financial statements and notes thereto for the
fiscal year ended September 30, 1995 which have been filed with the Securities
and Exchange Commission as part of the Company's Annual Report on Form 10-K.

SEGMENT INFORMATION

The Company operates in two industry segments: paperboard and converted
products.  The Company conducts its paperboard operations through three
divisions: the Mill Division, the Paperboard Products Division and the Recycled
Fiber Division.  The Company conducts its converted products operations through
five divisions: the Folding Carton Division, the Paperboard Products Division,
the Partition Division, the Corrugated Division and the Plastic Packaging
Division.

                               ROCK-TENN COMPANY
                          INDUSTRY SEGMENT INFORMATION
                                  (UNAUDITED)
                     (IN THOUSANDS EXCEPT FOR TONNAGE DATA)


<TABLE>
<CAPTION>
============================================================================================= 
                                     FOR THE THREE MONTHS ENDED    FOR THE NINE MONTHS ENDED  
                                       June 30,    June 30,         June 30,        June 30,  
                                          1996       1995              1996           1995    
- --------------------------------------------------------------------------------------------- 
<S>                                    <C>         <C>             <C>             <C>         
NET SALES:                                                                                    
                                                                                              
Converted Products                     $193,667    $201,010        $ 580,103       $552,331   
Paperboard                               69,858      88,292          214,717        245,010   
Intersegment Eliminations               (47,314)    (45,474)        (142,770)      (136,730)   
- --------------------------------------------------------------------------------------------- 
TOTAL                                  $216,211    $243,828        $ 652,050       $660,611   
- --------------------------------------------------------------------------------------------- 
INCOME BEFORE INCOME TAXES:                                                                   
                                                                                              
Converted Products                     $  9,620     $10,545        $  23,888       $ 24,413   
Paperboard                               16,328      11,194           49,664         37,501   
Corporate Expense                        (1,823)     (1,623)          (5,447)        (4,905)   
Interest Expense                         (2,670)     (2,342)          (8,328)        (5,295)   
Interest Income                             360          41              832            166   
- --------------------------------------------------------------------------------------------- 
TOTAL                                  $ 21,815    $ 17,815        $  60,609       $ 51,880   
============================================================================================= 
Paperboard shipped (in tons)            161,540     178,089          464,671        538,031   
============================================================================================= 
</TABLE>



                                       6

<PAGE>   9




RESULTS OF OPERATIONS

Net Sales  (Unaffiliated Customers).  Net sales for the quarter ended June 30,
1996 decreased 11.3% to $216.2 million from $243.8 million for the quarter
ended June 30, 1995.  Net sales decreased for the quarter ended June 30, 1996
as a result of reduced customer demand and reduced selling prices.  Net sales
for the nine months ended June 30, 1996 decreased 1.3% to $652.1 million from
$660.6 million for the nine months ended June 30, 1995.  This decrease resulted
from reduced customer demand and reduced selling prices, which were offset
partially by sales increases resulting from the acquisitions of Olympic
Packaging, Inc. ("Olympic") and Alliance Display and Packaging ("Alliance")
during January 1995.

Net Sales  (Aggregate) - Paperboard Segment.  Net sales before intersegment
eliminations for the quarter ended June 30, 1996 decreased 20.8% to $69.9
million from $88.3 million for the quarter ended June 30, 1995.  Net sales of
paperboard before intersegment eliminations for the nine months ended June 30,
1996 decreased 12.4% to $214.7 million from $245.0 million for the nine months
ended June 30, 1995.  The decrease for the quarter ended June 30, 1996 resulted
from a 9.3% decrease in tons shipped and an 8.9% decrease in average selling
prices.  The decrease for the nine months ended June 30, 1996 resulted from a
13.6% decrease in tons shipped, which was partially offset by a 4.5% increase
in average selling prices.  The decrease in tons shipped during both the
quarter and nine months ended June 30, 1996 was primarily the result of (i) a
reduction by several outside customers of their purchases of paperboard
manufactured by the Company as they increased consumption of internally
manufactured paperboard and (ii) reduced customer demand.  The decrease in
average selling prices for the quarter ended June 30, 1996 was the result of
declines in both clay coated and uncoated paperboard prices.  The increase in
average selling prices for the nine months ended June 30, 1996 was the result
of price increases implemented during fiscal 1995 to offset increased raw
material costs.  Recent declines in both clay coated and uncoated paperboard
prices limited the impact of these fiscal 1995 selling price increases for the
quarter ended June 30, 1996.

Net Sales  (Aggregate) - Converted Products Segment.  Net sales of converted
products before intersegment eliminations for the quarter ended June 30, 1996
decreased 3.6% to $193.7 million from $201.0 million for the quarter ended June
30, 1995.  Net sales of converted products before intersegment eliminations for
the nine months ended June 30, 1996 increased 5.0% to $580.1 million from
$552.3 million for the nine months ended June 30, 1995.  The decrease for the
quarter ended June 30, 1996 was primarily the result of reductions in volumes.
The increase for the nine months ended June 30, 1996 was primarily the result
of the acquisitions of Alliance and Olympic during January 1995, which was
partially offset by reduced customer demand at other facilities.

Cost of Goods Sold.  Cost of goods sold for the quarter ended June 30, 1996
decreased 17.8% to $153.6 million from $186.9 million for the quarter ended
June 30, 1995.  Cost of goods sold for the nine months ended June 30, 1996
decreased 5.8% to $471.1 million from $500.1 million for the nine months ended
June 30, 1995.  Cost of goods sold as a percentage of net sales for the quarter
ended June 30, 1996 decreased to 71.0% from 76.7% for the quarter ended June
30, 1995.  Cost of goods sold as a percentage of net sales for the nine months
ended June 30, 1996 decreased to 72.2% from 75.7% for the nine months ended
June 30, 1995.  During fiscal 1995, the Company implemented price increases
that were intended to recover increased costs of recovered paper, the Company's
primary raw material.  In general, these price increases were implemented
subsequent to the cost increases, resulting in an increase in cost of goods
sold as a percentage of net sales during fiscal 1995.  During the quarter and
nine months ended June 30, 1996, the cost of recovered paper decreased,
resulting in a reduction of cost of goods sold as a percentage of net sales.
Manufacturing costs, other than raw material costs, as a percentage of net
sales did not change significantly from the prior year for the quarter and nine
months ended June 30, 1996.

Substantially all U.S. inventories of the Company are valued at the lower of
cost or market with cost determined on the last-in, first-out (LIFO) inventory
valuation method, which management believes generally results in a better
matching of current costs and revenues than under the first-in, first-out
(FIFO) inventory valuation method.  In periods of increasing costs, the LIFO
method generally results in higher cost of goods sold than under the FIFO
method.  In periods of decreasing costs, the results are generally the
opposite.  The Company's quarterly results of operations reflect LIFO estimates
based on management's projection of expected year-end inventory levels and
costs.  Because these estimates are subject to many factors beyond management's
control, interim results are subject to the final year-end LIFO inventory
valuation.



                                       7

<PAGE>   10




Since some of the Company's competitors principally use the FIFO method, the
following supplemental data is presented to illustrate the comparative effect
of LIFO and FIFO accounting on the Company's results of operations.  Cost of
goods sold determined under the LIFO method was $1.6 million lower and $1.7
million higher than it would have been under the FIFO method in the quarter
ended June 30, 1996 and 1995, respectively.  Cost of goods sold determined
under the LIFO method was $4.1 million lower and $5.7 million higher than it
would have been under the FIFO method for the nine months ended June 30, 1996
and 1995, respectively.  Net income was $1.0 million higher and $1.0 million
lower than it would have been under the FIFO method in the quarter ended June
30, 1996 and 1995, respectively.  Net income was $2.5 million higher and $3.5
million lower than it would have been under the FIFO method for the nine months
ended June 30, 1996 and 1995, respectively.  These supplemental FIFO earnings
reflect the after tax effect of LIFO each year.

Gross Profit.  Gross profit for the quarter ended June 30, 1996 increased 9.8%
to $62.6 million from $57.0 million for the quarter ended June 30, 1995.  Gross
profit for the nine months ended June 30, 1996 increased 12.7% to $180.9
million from $160.5 million for the nine months ended June 30, 1995.  Gross
profit as a percentage of net sales increased to 29.0% for the quarter ended
June 30, 1996 from 23.4% for the quarter ended June 30, 1995.  Gross profit as
a percentage of net sales increased to 27.7% for the nine months ended June 30,
1996 from 24.3% for the nine months ended June 30, 1995.  The increases in
gross profit as a percentage of net sales for the quarter ended and the nine
months ended June 30, 1996 were primarily the result of the decreased cost of
recovered paper, the Company's primary raw material, and increased
manufacturing efficiencies in the Company's laminated paperboard products
converting division and at the Company's Missisquoi, Vermont mill, which were
partially offset by the impact of reduced volumes in several divisions.

Selling, General and Administrative Expenses.  Selling, general and
administrative expenses for the quarter ended June 30, 1996 increased 4.3% to
$38.4 million from $36.8 million for the quarter ended June 30, 1995.  Selling,
general and administrative expenses for the nine months ended June 30, 1996
increased 9.0% to $112.8 million from $103.5 million for the nine months ended
June 30, 1995.  Selling, general and administrative expenses as a percentage of
net sales for the quarter ended June 30, 1996 increased to 17.8% from 15.1% for
the quarter ended June 30, 1995.  Selling, general and administrative expenses
as a percentage of net sales for the nine months ended June 30, 1996 increased
to 17.3% from 15.7% for the nine months ended June 30, 1995.  These increases
in selling, general and administrative expenses as a percentage of net sales
resulted from increases in salary and benefit costs together with the decreases
in net sales for the quarter and nine months ended June 30, 1996.

Segment Operating Income.

Operating Income - Paperboard Segment.  Operating income attributable to the
paperboard segment for the quarter ended June 30, 1996 increased 45.5% to $16.3
million from $11.2 million for the quarter ended June 30, 1995.  Operating
income attributable to the paperboard segment for the nine months ended June
30, 1996 increased 32.5% to $49.7 million from $37.5 million for the nine
months ended June 30, 1995.  Operating margin for the quarter ended June 30,
1996 was 23.3% compared to 12.7% for the quarter ended June 30, 1995.
Operating margin for the nine months ended June 30, 1996 was 23.1% compared to
15.3% for the nine months ended June 30, 1995.  This increase in operating
income and margin during both periods was the result of decreases in the cost
of recovered paper, the primary raw material utilized in this segment, which
were partially offset by decreases in tons of paperboard shipped.  The
Company's weighted average cost per ton of recovered paper during the quarter
ended June 30, 1996 was $43.11 compared to $171.35 during the quarter ended
June 30, 1995.  The Company's weighted average cost per ton of recovered paper
during the nine months ended June 30, 1996 was $53.67 compared to $128.37
during the nine months ended June 30, 1995.  Tons of paperboard shipped
decreased to 161,540 for the quarter ended June 30, 1996 from 178,089 for the
quarter ended June 30, 1995.  Tons of paperboard shipped decreased to 464,671
for the nine months ended June 30, 1996 from 538,031 for the nine months ended
June 30, 1995.

                                       8


<PAGE>   11




Operating Income - Converted Products Segment.  Operating income attributable
to the converted products segment for the quarter ended June 30, 1996 decreased
8.6% to $9.6 million from $10.5 million for the quarter ended June 30, 1995.
Operating income attributable to the converted products segment for the nine
months ended June 30, 1996 decreased 2.0% to $23.9 million from $24.4 million
for the nine months ended June 30, 1995.  Operating margin for the quarter
ended June 30, 1996 was 5.0% compared to 5.2 % for the quarter ended June 30,
1995.  Operating margin for the nine months ended June 30, 1996 was 4.1%
compared to 4.4% for the nine months ended June 30, 1995.  The decreases in
operating income and operating margin for the quarter and nine months ended
June 30, 1996 were primarily the result of (i) reduced customer demand for
converted products, (ii) non-recurring severance and other expenses of $1.3
million related to a facility closure and consolidation plan that involves the
closing of the Company's laminated recycled paperboard book cover panels
operation in Lynchburg, Virginia and its relocation to other Rock-Tenn
manufacturing facilities, the conversion of the Company's Vineland, New Jersey
recycled paperboard partition plant to a manufacturer of book cover panels and
other recycled paperboard products, the closing of the Macon, Georgia partition
plant and the start-up of a recently purchased partition plant in Hartwell,
Georgia to absorb some of the Vineland and most of the Macon, Georgia partition
production, and (iii) operating losses incurred at the Olympic and Alliance
facilities all of which were offset somewhat by (x) price increases implemented
after the quarter ended June 30, 1995 primarily to recover increased costs of
paperboard and (y) improvements in productivity and efficiency in the
production of laminated paperboard products as a result of further
implementation of equipment with new technology.

In connection with the recent facility closure and consolidation plan which has
been previously announced and reported in a filing with the Securities and
Exchange Commission on a Current Report on Form 8-K dated June 24, 1996, the
Company expects to incur non-recurring severance and other expenses during its
fourth quarter of fiscal 1996 of approximately $2.5 million or $0.05 per share.
Management believes these measures will result in approximately $2.5 to $3.0
million in annual cost savings commencing in fiscal 1997.  See "-
Forward-Looking Statements."

Interest Expense.  Interest expense for the quarter ended June 30, 1996
increased to $2.7 million from $2.3 million for the quarter ended June 30,
1995.  Interest expense for the nine months ended June 30, 1996 increased to
$8.3 million from $5.3 million for the nine months ended June 30, 1995.  The
increase in interest expense for the quarter ended June 30, 1996 is primarily
due to an increase in the Company's average borrowing rate.  Interest expense
for the nine months ended June 30, 1996 increased primarily as a result of
increased borrowings.  In August of 1995, the Company issued $100.0 million of
aggregate principal amount of 7.25% notes due August 1, 2005, the net proceeds
of which were used to repay outstanding indebtedness incurred under the
Company's revolving credit facilities primarily to finance the Olympic and
Alliance acquisitions.

Provision for Income Taxes.  Provision for income taxes increased to $8.3
million for the quarter ended June 30, 1996 from $6.9 million for the quarter
ended June 30, 1995.  Provision for income taxes increased to $23.0 million for
the nine months ended June 30, 1996 from $20.2 million for the nine months
ended June 30, 1995.  The Company's effective tax rate decreased to 38.0% for
the nine months ended June 30, 1996 compared to 39.0% for the nine months ended
June 30, 1995.  This decrease in the effective rate is primarily due to a lower
projected tax rate.

Net Income and Earnings Per Common and Common Equivalent Share.  Net income for
the quarter ended June 30, 1996 increased 23.9% to $13.5 million from $10.9
million for the quarter ended June 30, 1995.  Net income for the nine months
ended June 30, 1996 increased 19.0% to $37.6 million from $31.6 million for the
nine months ended June 30, 1995.  Net income as a percentage of net sales
increased to 6.2% for the quarter ended June 30, 1996 from 4.5% for the quarter
ended June 30, 1995.  Net income as a percentage of net sales increased to 5.8%
for the nine months ended June 30, 1996 from 4.8% for the nine months ended
June 30, 1995.  Earnings per common and common equivalent share for the quarter
ended June 30, 1996 increased 25.7% to $.44 from $.35 for the quarter ended
June 30, 1995.  Earnings per common and common equivalent share for the nine
months ended June 30, 1996 increased 19.6% to $1.22 from $1.02 for the nine
months ended June 30, 1995.

                                       9


<PAGE>   12




LIQUIDITY AND CAPITAL RESOURCES

The Company has funded its working capital requirements and capital
expenditures (including acquisitions) from net cash provided by operating
activities, borrowings under term notes and bank credit facilities and proceeds
received in connection with the issuance of industrial revenue bonds and debt
and equity securities.  The Company maintains revolving credit facilities under
which it has $100.0 million in aggregate borrowing availability.  At June 30,
1996, the Company had no borrowings outstanding under its credit facilities.
Cash and cash equivalents, $46.8 million at June 30, 1996, increased from $21.5
million at September 30, 1995.

Net cash provided by operating activities for the nine months ended June 30,
1996 was $95.6 million compared to $42.5 million for the nine months ended June
30, 1995.  This increase was primarily the result of increased earnings before
depreciation and amortization and a reduction in net operating asset
requirements.  Net cash used for financing activities aggregated $20.8 million
for the nine months ended June 30, 1996 and consisted primarily of repayments
of long-term debt and dividend payments.  Net cash provided by financing
activities aggregated $67.8 million for the nine months ended June 30, 1995 and
was primarily the result of borrowings under the Company's revolving credit
facilities.  Net cash used for investing activities was $49.5 million for the
nine months ended June 30, 1996 compared to $118.5 million for the nine months
ended June 30, 1995 and consisted primarily of capital expenditures for the
nine months ended June 30, 1996 and capital expenditures and cash paid for the
purchase of Olympic and Alliance for the nine months ended June 30, 1995.

The Company estimates that its capital expenditures will aggregate
approximately $21.0 million for the remainder of fiscal 1996.  These
expenditures will be applied toward (i) three printers, two die-cutters,
several plant and warehouse expansions in the Folding Carton Division, (ii) the
upgrading of the paperforming, coating and drying equipment at the Company's
paperboard mills, (iii) the capital costs associated with the relocation of one
facility in the Recycled Fiber Division and (iv) the upgrading of computer
hardware in approximately ten of the Company's manufacturing facilities as well
as enhancements to its Home Office systems.  The Company has also approved the
engineering work required to convert one of the uncoated recycled paperboard
machines at its Chattanooga mill to a clay-coated recycled paperboard machine.
Until the engineering work is complete, the Company cannot estimate the cost or
exact timing of the conversion.

The Company historically has expanded its business through the acquisition of
other related businesses and the Company plans to continue to focus on making
acquisitions.  The recycled paperboard and converted paperboard products
industries have undergone significant consolidation in recent years, and the
Company believes it will be able to capitalize on this trend in the future.

The Board of Directors has authorized the Company to repurchase from time to
time prior to July 31, 1998 up to 1.5 million shares of Class A Common Stock in
open market transactions on the Nasdaq Stock Market's National Market.  This
authorization was extended from July 28, 1996 to July 31, 1998 at the Company's
Board of Directors meeting on April 25, 1996.  In addition, the Board has
authorized the Company to repurchase from time to time shares of Class B Common
Stock pursuant to certain first offer rights contained in the Company's
Restated and Amended Articles of Incorporation, provided that the aggregate
number of shares of Class A and Class B Common Stock purchased under these
programs may not exceed 1.5 million shares.  During the nine months ended June
30, 1996 the Company repurchased 20,000 shares of Class A Common Stock.  The
Company funded these repurchases with available cash balances.  The Company
anticipates that it will make additional purchases through July 1998.

The Company anticipates that it will be able to fund its capital expenditures,
acquisitions, stock repurchases, dividends and working capital needs for the
foreseeable future from cash generated from operations, borrowings under its
bank credit facilities, proceeds from the issuance of debt or equity securities
or other additional long-term debt financing.

                                       10


<PAGE>   13




NEW ACCOUNTING STANDARDS

Statement of Financial Accounting Standards No. 121 ("SFAS 121") establishes
accounting standards for the impairment of long-lived assets, certain
identifiable intangibles and goodwill.  Statement of Financial Accounting
Standards No. 123 ("SFAS 123") establishes financial accounting and reporting
standards for stock-based employee compensation plans, such as stock purchase
plans and stock option plans.  These statements were issued in 1995 and are
required to be adopted October 1, 1996.  Currently, the Company has not
completed the analysis necessary to determine what the impact of SFAS 121 and
SFAS 123 will be on the Company's consolidated financial statements; however,
the Company does not anticipate a material impact.

FORWARD-LOOKING STATEMENTS

Statements herein regarding anticipated non-recurring expenses and annual cost
savings constitute forward-looking statements within the meaning of the
Securities Act of 1933 and the Securities Exchange Act of 1934.  Such
statements are subject to certain risks and uncertainties that could cause
actual amounts to differ materially from those projected.  With respect to
estimated non-recurring expenses and annual cost savings, management has made
assumptions regarding, among other things, the amount and timing of expected
short-term operating losses and reductions in fixed, labor and transportation
costs.  The amount of non-recurring expenses and realization of annual cost
savings are subject to certain risks including, among others, the risks that
estimated expenses and operating losses have been underestimated, expected cost
reductions have been overestimated, unexpected costs and expenses will be
incurred and anticipated operating efficiencies will not be achieved.  Further,
any statements herein regarding the Company's performance in future periods are
subject to risks relating to, among other things, decreases in demand for the
Company's products, increases in raw material costs, fluctuations in selling
prices and adverse changes in general market and industry conditions.
Management believes these estimates are reasonable; however, undue reliance
should not be placed on such estimates, which are based on current
expectations.

                                       11

<PAGE>   14





                          PART II.  OTHER INFORMATION


ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

(a)  Exhibits

     11 - Statement regarding Computation of Per Share Earnings
     27 - Financial Data Schedule (for SEC use only)

(b)  Reports on Form 8-K

     None


                                       12


<PAGE>   15




                                   SIGNATURES


Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                           ROCK-TENN COMPANY
                                             (Registrant)



Date  August 12, 1996         By:   /s/ DAVID C. NICHOLSON
      ---------------                ------------------------------------------
                                 David C. Nicholson, Senior Vice-President,
                                   Chief Financial Officer, Secretary
                                   (Principal Financial Officer, Principal
                                     Accounting Officer and duly
                                     authorized officer)


                                       13

<PAGE>   16




                               ROCK-TENN COMPANY

                               INDEX TO EXHIBITS


                                                                       Page No.

Exhibit 11 Statement Regarding Computation of Per Share Earnings          15
Exhibit 27 Financial Data Schedule (for SEC use only)




                                       14



<PAGE>   1




                                                                      Exhibit 11

                               ROCK-TENN COMPANY
                       COMPUTATION OF PER SHARE EARNINGS
                                  (UNAUDITED)
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)


<TABLE>
<CAPTION>
                                                Three Months Ended    Nine months Ended
                                                June 30,   June 30,   June 30,   June 30,
                                                   1996       1995       1996       1995
- ----------------------------------------------------------------------------------------
<S>                                             <C>        <C>        <C>        <C>
PRIMARY EARNINGS PER SHARE

Net income                                      $13,525    $10,867    $37,577    $31,646
                                                =======    =======    =======    =======   

Average common shares outstanding                30,234     30,332     30,186     30,305

Average common shares outstanding including
 common equivalent shares                        31,019     31,043     30,915     31,119

Primary earnings per common share               $  0.45    $  0.36    $  1.24    $  1.04

Primary earnings per common and common
 equivalent share                               $  0.44    $  0.35    $  1.22    $  1.02
                                                =======    =======    =======    =======   



FULLY DILUTED EARNINGS PER SHARE

Net income                                      $13,525    $10,867    $37,577    $31,646
                                                =======    =======    =======    =======   

Average common shares outstanding                30,234     30,332     30,186     30,305

Average common shares outstanding including
   common equivalent shares                      31,054     31,076     31,015     31,144

Fully diluted earnings per common share         $  0.45    $  0.36    $  1.24    $  1.04

Fully diluted earnings per common and common
   equivalent share                             $  0.44    $  0.35    $  1.21    $  1.02
                                                =======    =======    =======    =======   
</TABLE>



                                       15



<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONDENSED CONSOLIDATED BALANCE SHEET AND THE CONDENSED CONSOLIDATED STATEMENT OF
INCOME FILED AS PART OF THE QUARTERLY REPORT ON FORM 10-Q AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH QUARTERLY REPORT ON FORM 10-Q.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          SEP-30-1996
<PERIOD-START>                             OCT-01-1995
<PERIOD-END>                               JUN-30-1996
<CASH>                                          46,820
<SECURITIES>                                         0
<RECEIVABLES>                                   77,203
<ALLOWANCES>                                     3,398
<INVENTORY>                                     60,728
<CURRENT-ASSETS>                               183,520
<PP&E>                                         591,897
<DEPRECIATION>                                 264,010
<TOTAL-ASSETS>                                 571,388
<CURRENT-LIABILITIES>                           68,156
<BONDS>                                        140,107
                                0
                                          0
<COMMON>                                           303
<OTHER-SE>                                     338,495
<TOTAL-LIABILITY-AND-EQUITY>                   571,388
<SALES>                                        652,050
<TOTAL-REVENUES>                               652,050
<CGS>                                          471,141
<TOTAL-COSTS>                                  471,141
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               8,328
<INCOME-PRETAX>                                 60,609
<INCOME-TAX>                                    23,032
<INCOME-CONTINUING>                             37,577
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    37,577
<EPS-PRIMARY>                                     1.22
<EPS-DILUTED>                                        0
        

</TABLE>


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