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Rule 424(b)(3)
Registration No. 33-60071
PRICING SUPPLEMENT NO. 29 DATED OCTOBER 4, 1996 TO PROSPECTUS DATED JULY 14,
1995 AND PROSPECTUS SUPPLEMENT DATED JULY 19, 1995
SARA LEE CORPORATION
Medium-Term Notes, Series C
(Fixed Rate)
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<S><C>
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Principal Amount: $9,250,000 Issue Date: October 9, 1996
Issue Price: 99.868% Stated Maturity: October 9, 2006
Commission of Selling Agents: NIL Specified Currency: U.S. Dollars
Net Proceeds to Issuer: $9,237,790 Form: X Global
Interest Rate: 6.95% ---
Selling Agents: Lazard Freres Certificated
Trade Date: October 4, 1996 ---
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Interest Payment Dates: Amortizing Notes:
X As specified in Prospectus Supplement Yes
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Other (specify) _____________________ X No
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Regular Record Date: Each payment of principal of, and interest
X As specified in Prospectus Supplement on, the Notes will be made:
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Other (specify) _____________________ Quarterly
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Original Issue Discount Note: X Semiannually
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Yes X No Other (specify) __________________
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Original Issue Discount ____________________% Interest rate may be reset: Yes X No
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Yield to Maturity: ________________________% Terms of reset:
Repurchase Price (for Discount Securities): Redemption Information:
Other Provisions: Repayment Information
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The aggregate principal amount of this offering is U.S. $9,250,000 and relates only to Pricing Supplement No. 29. Medium-Term
Notes, Series C, may be issued by the Company in the aggregate principal amount of up to U.S. $500,000,000 or the equivalent in
foreign currencies or foreign currency units. To date, including this offering, an aggregate of U.S. $332,000,000 or the equivalent
in foreign currency or foreign currency units of Medium-Term Notes, Series C, have been issued.
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TYPE OF SALE: IF PRINCIPAL, TRANSACTION, REOFFERING AT:
As Agent X varying prices related to prevailing market prices at the time of resale
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X As Principal fixed public offering prices of _______% of Principal Amount
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