CITIZENS INC
10-Q, 1996-11-14
LIFE INSURANCE
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                          UNITED STATES
                                
               SECURITIES AND EXCHANGE COMMISSION
                                
                     WASHINGTON, D.C. 20549
                                
                            FORM 10-Q

[X]Quarterly  Report  Pursuant to Section  13  or  15(d)  of  the
   Securities Exchange Act of 1934

For the period ended   September 30, 1996
                               or
[  ]Transition  Report Pursuant to Section 13  or  15(d)  of  the
   Securities Exchange Act of 1934

For the transition period from           to

Commission File Number:   0-16509

                         CITIZENS, INC.
     (Exact name of registrant as specified in its charter)

            Colorado                           84-0755371
(State or other jurisdiction of             (I.R.S. Employer
 incorporation or organization)           Identification No.)

400 East Anderson Lane, Austin, Texas            78752
(Address of principal executive offices)       (Zip Code)

                         (512) 837-7100
      (Registrant's telephone number, including area code)

         7801 North Interstate 35, Austin, Texas  78753
 (Former name, former address and former fiscal year, if changed
                       since last report.)

      Indicate by check mark whether the registrant (1) has filed
all  reports required to be filed by Section 13 or 15(d)  of  the
Securities  Exchange Act of 1934 during the preceding  12  months
(or  for such shorter period that the registrant was required  to
file  such  reports),  and (2) has been subject  to  such  filing
requirements for the past 90 days.
[X] Yes   [   ] No

      As  of September 30, 1996, Registrant had 19,572,614 shares
of Class A common stock, No Par Value, outstanding.
                 CITIZENS, INC. AND SUBSIDIARIES
                                
                              INDEX
                                
                                                       Page
                                                      Number
Part I. Financial Information
       
        Item 1. Financial Statements
       
                Balance  sheets,  September  30,  1996 
               (unaudited)                            3
                 and December 30, 1995
               
                Statements of Operations, Three-Months 
                 Ended September 30, 1996             
                 and 1995 (Unaudited)                 5
               
                Statements of Operations, Nine-Months  
                 Ended September 30, 1996             
                 and 1995 (Unaudited)                 6
                                                       
               Statements of Cash Flows, Three-Months 
                 Ended September 30, 1996             
                 and 1995 (Unaudited)                 7
               
                Statements of Cash Flows, Nine-Months  
                 Ended September 30, 1996             
                 and 1995 (Unaudited)                 9
                                                       
               Notes to Financial Statements          11
               
        Item 2. Management's Discussion and Analysis   
                 of Financial Conditions and Results  
                 of Operations                        13
               
Part    Other Information                              19
II.

          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS
            September 30, 1996 and December 31, 1995
                                
                                
                                      (Unaudited)         
                                       September    December 31,
                                          30,           1995
                                          1996
Assets                                                

Investments:                                          

Fixed maturities held for investment,                   
at                                                   
    amortized cost (market                           
     $5,038,500 in 1996 and                          
     $5,700,000 in 1995)              $5,629,637      $ 5,636,785
Fixed maturities available for sale,                    
at lower                                             
    of cost or market (cost                          
     $103,896,968 in 1996 and                        
     $97,515,359 in 1995)             104,372,404    99,464,551
Equity securities, at market (cost                      
$89,580 in 1996 and $23,329 in 1995)                 
                                     66,252             -
Mortgage loans on real estate (net of                   
reserve                               1,777,175      1,910,608
    of $145,080 in 1996 and 1995)
Policy loans                             20,085,373     18,911,275
Guaranteed student loans (net of                        
reserve of $10,000 in 1996 and 1995)  290,519        333,387
Other long-term investments              535,084        679,436
Short-term investments                   1,475,000      3,088,697
Total investments                      134,231,444    130,024,739
                                                   
Cash                                   7,869,692      4,160,156
Prepaid reinsurance                         582,915        -
Reinsurance recoverable                     2,039,732      1,857,900
Other receivables                           573,018        1,219,107
Accrued investment income                   1,404,529      2,022,809
Deferred policy acquisition costs           36,624,955     36,624,448
Cost of insurance acquired                  7,245,448      7,522,827
Other intangible assets                     1,680,300      1,820,325
Excess of cost over net assets acquired                    
                                     15,147,044     14,045,848
Property, plant and equipment               5,618,141      5,546,075
Other assets                                1,174,880        642,013

Total assets                           $214,192,098   $205,486,247



                                                      (Continued)
          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS
            September 30, 1996 and December 31, 1995
                                
                                      (Unaudited)          
                                       September     December 31,
                                        30,1996          1995
Liabilities and Stockholders' Equity                       

Liabilities:                                               
Future policy benefit reserves          $130,873,733      $123,327,377
Dividend accumulations                  3,931,803         3,602,706
Premium deposits                        2,628,928         1,553,414
Policy claims payable                   3,534,764         3,197,291
Other policyholders' funds              2,023,573         1,945,332
Total policy liabilities              142,992,801       133,626,120
       
Other liabilities                       1,625,387         2,001,320
Commissions payable                       742,292           692,578
Notes payable                             499,667           772,834
Federal income tax payable              0                 1,025,106
Deferred Federal income taxes           1,351,079         2,372,742
Minority interest                          14,954            14,954
Amounts held on deposit                   205,686           267,603
Total liabilities                     147,431,866       140,773,257
       
Stockholders' Equity:                                   
Common stock:                                             
Class A, no par value, 50,000,000                         
shares authorized, 21,651,161 shares                  
issued in 1996 and 19,178,515 in                      
1995, including shares in treasury                    
of 2,078,547 in 1996 and 2,198,175                    
in 1995                                45,713,495       44,007,339
Class B, no par value, 1,000,000                          
shares authorized, 621,049 shares                     
issued and outstanding in 1996 and 1995   283,262          283,262
Unrealized gain (loss) on investments     296,835        1,267,747
Retained earnings                      22,528,906       21,216,908
                                       68,822,498       66,775,256
Treasury stock, at cost                (2,062,266)      (2,062,266)
Total stockholders' equity             66,760,232       64,712,990
Commitments and contingencies                             
  
Total liabilities and stockholders'  $214,192,098     $205,486,247
         

          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF OPERATIONS
         Three-Months Ended September 30, 1996 and 1995
                                
                           (Unaudited)
                                
                                            Three-months ended
                                             September 30,
                                                           
                                          1996           1995
Revenues:                                               
Premiums                                $14,619,278      $11,661,236
Annuity    and    Universal     Life       179,468         (14,681)
considerations
Net investment income                    2,177,548       1,774,243
                                        16,976,294      13,420,798
                                                      
Other income and expenses:                              
Other income                                53,495          43,120
Realized    gains    (losses)     on                    
investments                                 80,667         (63,851)
Interest expense                           (14,100)        (11,026)
                                           120,062         (31,757)
Benefits and expenses:                                  
Insurance benefits paid or provided:                    
Increase in future policy benefit                       
reserves                                 2,541,236       2,395,711
Policyholders' dividends                   629,079         667,099
Claims and surrenders                    7,319,704       4,797,568
Annuity expenses                           168,791         275,813
                                        10,658,810       8,136,191
                                                        
Commissions                              3,182,045       2,307,494
Underwriting, acquisition and                             
insurance expenses                       1,973,659       1,514,144
Capitalization of deferred policy                         
acquisition costs                       (2,558,902)     (2,421,047)
Amortization of deferred policy                           
acquisition costs                        2,784,806       2,112,115
Amortization of cost of insurance                         
acquired, excess of cost over net                      
assets acquired and other                              
intangibles                                 92,434          78,217
                                        16,132,852      11,727,114
                                                      
Income before federal income tax          $963,504      $1,661,927
  
Federal income tax:                                     
Federal income tax expense                 317,969         760,661
Net Income                                $645,535        $901,266
                                                           
Per Share Amounts:
Net income per share of common stock      $0.03          $0.05

                                
          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF OPERATIONS
          Nine-Months Ended September 30, 1996 and 1995
                                
                           (Unaudited)
                                            Nine-months ended
                                             September 30,
                                                           
                                          1996           1995
Revenues:                                               
Premiums                                $39,301,429     $32,166,889
Annuity    and    Universal     Life                    
considerations                             272,703          90,229
Net investment income                    6,582,091       4,898,497
                                        46,156,223      37,155,615
                                                      
Other income and expenses:                              
Other income                                89,573          53,261
Realized    gains    (losses)     on        93,376         (94,193)
investments
Interest expense                           (43,004)        (38,494)
                                           139,945         (79,426)
Benefits and expenses:                                  
Insurance benefits paid or provided:                    
Increase in future policy benefit                       
reserves                                 6,549,858       7,355,554
Policyholders' dividends                 1,733,240       1,780,506
Claims and surrenders                   19,283,265      13,791,382
Annuity expenses                           597,466         494,890
                                        28,163,829      23,422,332
                                                        
Commissions                              8,630,952       7,558,495
Underwriting, acquisition and                             
insurance expenses                      6,374,934       4,413,629
Capitalization of deferred policy      (7,526,271)     (7,919,024)
Amortization of deferred policy                           
acquisition costs                       7,525,764       5,982,918
Amortization of cost of insurance                         
acquired, excess of cost over net         858,709         254,768
assets acquired and other
intangibles
                                       44,027,917      33,713,118
                                                      
Income before federal income tax       $2,268,251      $3,363,071
  
Federal income tax:                                     
Federal income tax expense                956,253        1,171,149
Net Income                             $1,311,998       $2,191,922
                                                           
Per Share Amounts:
Net income per share of common stock      $0.07          $0.12

          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS
         Three-Months Ended September 30, 1996 and 1995
                                
                           (Unaudited)
                                            Three-months ended
                                             September 30,
                                                           
                                          1996           1995
Cash flows from operating                                  
activities:
Net gain                                  $645,535      $901,266
Adjustments to reconcile net gain to                    
net cash provided by operating
activities:
Accrued investment income                 514,659        462,836
Deferred policy acquisition costs         225,904       (308,932)
Amortization of cost of insurance                       
acquired, excess cost over net                        
assets acquired and other intangible                  
assets                                                
                                          92,434         78,217
Prepaid reinsurance                      582,211        565,099
Reinsurance recoverable                 (100,152)      (603,398)
Other receivables                        162,012        413,952
Property, plant and equipment             78,028        448,926
Future policy benefit reserves         2,541,236      2,395,711
Other policy liabilities                 244,704        396,080
Commissions payable and other                           
liabilities                              415,767        274,066
Amounts paid out as trustee              (38,234)       (76,140)
Federal income tax payable                  0        (1,161,858)
Deferred Federal income tax payable      904,605        510,804
Other, net                              (615,095)       368,283
Net cash provided (used) by operating                   
activities                             5,653,614      4,664,912
                                                       
Cash flows from investing                             
activities:
Maturity of fixed maturities           1,672,058         20,871
Sale of fixed maturities available for                   
sale                                   3,042,929      -
Purchase of fixed maturities available              
for sale                               (8,507,482)  (12,499,332)
Net change in mortgage loans              (31,036)      316,660
Net change in guaranteed student loans    (42,640)      (66,187)
Change in other long-term investments     106,861      (313,943)
Cash from merger                              -       1,178,600
Increase in policy loans (net)           (226,748)   (1,120,804)
Net cash provided (used) by operating                   
activities                             (3,986,058)  (12,484,135)
         

            CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS
         Three-Months Ended September 30, 1996 and 1995
                                
                           (Unaudited)
                                            Three-months ended
                                             September 30,
                                                           
                                          1996           1995
Cash     flows    from     financing                         
activities:
Sale of stock                                81,047               -
Repayment of note payable                   (49,433)         (7,000)
Net cash provided (used) by financing                     
activities                                   31,614          (7,000)
                                                          
Net increase (decrease) in cash and                       
short-term investments                    1,699,170      (7,826,223)
Cash and short term investments at                        
beginning of period                       7,645,522      12,768,969
Cash and short term investments at end   $9,344,692      $4,942,746
of period


          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS
          Nine-Months Ended September 30, 1996 and 1995
                                
                           (Unaudited)
                                
                                            Nine-months ended
                                             September 30,
                                                           
                                                           
                                          1996           1995
Cash flows from operating                                  
activities:
Net gain                                 $1,311,998      $2,191,922
Adjustments to reconcile net gain to                     
net cash provided by operating
activities:
Accrued investment income                   618,280         160,643
Deferred policy acquisition costs              (507)     (1,936,106)
Amortization of cost of insurance                        
acquired, excess cost over net                         
assets acquired and other                              
intangibles                                 858,709        254,768
Prepaid reinsurance                        (582,915)      (643,754)
Reinsurance recoverable                    (181,832)      (614,971)
Other receivables                           646,089        591,153
Property, plant and equipment               (72,066)      (197,444)
Future policy benefit reserves            6,549,858      7,355,554
Other policy liabilities                  1,820,325        568,787
Commissions payable and other              (326,219)       (13,354)
liabilities
Amounts paid out as trustee                 (61,917)      (116,302)
Deferred Federal income tax              (1,021,663)       (33,799)
Federal income tax payable               (1,025,106)      (341,527)
Other, net                                 (919,761)       125,357
Net cash provided (used) by operating                    
activities                                7,613,273      7,350,927
                                                        
Cash flows from investing                              
activities:
Maturity of fixed maturities              4,985,682      5,982,417
Sale of fixed maturities available for                    
sale                                     15,214,840     22,718,636
Purchase of fixed maturities available                   
for sale                                (24,896,186)   (35,064,718)
Net change in mortgage loans                133,433        700,996
Net change in guaranteed student loans       42,868        (27,173)
Cash from merger                             78,436      1,178,600
Change in other long-term investments       144,352            545
Increase in policy loans (net)           (1,174,098)    (2,231,831)
                                                         
          Net cash provided (used)                     
            by investing activities      (5,470,673)    (6,742,528)

          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS
          Nine-Months Ended September 30, 1996 and 1995
                                
                           (Unaudited)
                                
                                            Nine-months ended
                                             September 30,
                                                            
                                           1996           1995
Cash     flows    from     financing                         
activities:
Borrowed funds                             0               175,000
Repayment of note payable                 (273,167)       (100,540)
Sale of stock                              226,406         0
Net cash provided (used) by financing      (46,761)         74,460
activities
                                                          
Net increase in cash and short-                           
    term investments                     2,095,839         682,859
Cash and short term investments at                        
beginning                                7,248,853       4,259,887
    of period
Cash and short term investments at end  $9,344,692      $4,942,746
of period

                                
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                       September 30, 1996
                                
                                
(1)  Financial Statements

     The balance sheet for September 30, 1996, the statements  of
     operations  for  the  three- and  nine-month  periods  ended
     September  30,  1996  and 1995, and the statements  of  cash
     flows for the three- and nine-month periods then ended  have
     been  prepared by the Company without audit.  In the opinion
     of  management, all adjustments (which include  only  normal
     recurring  adjustments)  necessary  to  present  fairly  the
     financial  position, results of operations  and  changes  in
     cash  flows  at  September  30, 1996,  and  for  comparative
     periods presented have been made.

     Certain   information  and  footnote  disclosures   normally
     included in financial statements prepared in accordance with
     generally accepted accounting principles have been  omitted.
     It  is suggested that these financial statements be read  in
     conjunction with the financial statements and notes  thereto
     included  in  the  Company's December 31, 1995  annual  10-K
     report  filed  with the Securities and Exchange  Commission.
     The results of operations for the period ended September 30,
     1996 are not necessarily indicative of the operating results
     for the full year.

(2)  Merger and Exchange

     On  December 9, 1995, Citizens announced that it had  signed
     definitive   written  agreements  for  the  acquisition   of
     Insurance Investors & Holding Co., a Peoria, Illinois  based
     life insurance holding company.  The agreement provided that
     following    the   acquisition   by   Citizens,   Investors'
     shareholders  will  receive one share of Citizens'  Class  A
     Common stock for each eight shares of Investors Common Stock
     owned.   Additionally, Citizens will acquire all  shares  of
     Central  Investors Life Insurance Company, a  subsidiary  of
     Insurance Investors & Holding, not wholly-owned by Insurance
     Investors,  based upon an exchange ratio  of  one  share  of
     Citizens'  Class  A  common stock for each  four  shares  of
     Central Investors owned.  Following approval by the Illinois
     Department  of Insurance and the stockholders  of  Investors
     and  Central,  closing  occurred on  March  12,  1996.   The
     transaction  involved issuance of approximately  171,000  of
     Citizens'  Class  A  shares  and  was  accounted  for  as  a
     purchase.

(3)  Proposed Merger and Exchange

     On  October  28,  1996, the Company announced  that  it  had
     signed definitive written agreements for the acquisition  of
     American  Investment Network, Inc. (American Investment),  a
     Jackson,  Mississippi, based life insurance holding  company
     with  $7.5  million in assets, $3.4 million of stockholders'
     equity,  revenues of $3.2 million and $67  million  of  life
     insurance in force.
     
     The  American  Investment agreement provides that  following
     the   acquisition   by  the  Company,  American   Investment
     shareholders  will  receive 1 share  of  Citizens'  Class  A
     Common  Stock  for  each 7.2 shares of  American  Investment
     Common   Stock   owned.   The  Company  expects   to   issue
     approximately 700,000 Class A shares in connection with  the
     transaction, which will be accounted for as a purchase.  The
     companies  will  continue  to operate  in  their  respective
     locations   under   a   combined   management   team    with
     consolidation  of  computer  data  processing  on  Citizens'
     system.   The  agreement is subject to approval by  American
     Investment's shareholders and regulatory authorities.

                             ITEM 2
                                
              MANAGEMENT'S DISCUSSION AND ANALYSIS
                   OF FINANCIAL CONDITIONS AND
                      RESULTS OF OPERATIONS


Nine-months ended September 30, 1996 and 1995

Net  income  for  the nine-months ended September  30,  1996  was
$1,311,998 or $.07 per share, compared to $2,191,922 or $.12  per
share  for  the  same  period  in 1995.   Revenues  increased  to
$46,156,2239,763,884, an increase of 24.2% over  the  first  nine
months  of  1995  when  revenues were $37,155,615.   The  primary
reasons  for  the  lower  earnings  in  1996  were  increases  in
operating expenses as a result of recent acquisition of  American
Liberty Financial Corporation as well as increases in claims  and
surrenders

Premium  income for the first nine months of 1996 was $39,301,429
compared to $32,166,889 for the same period in 1995.  This  22.2%
increase is the result of the acquisition of American Liberty  as
well  as  the volume of new business written by the Company  over
the  past  eight  years.  Recent downturns in  the  economies  of
several  Latin American countries where the Company had generated
a  large amount of new production, principally in Argentina, have
slowed   the  rate  of  growth  in  those  countries.    However,
production has begun to appear from the Pacific Rim countries and
management  believes  that production for the  year  will  exceed
levels produced in 1995, but be below that seen in 1994.  Several
new products were introduced into the international market during
the  second  quarter  of  1996  which  management  believes  will
continue  to  give the Company an advantage over its competition;
however,  when such products have been introduced  in  the  past,
there  has  typically  been a three to six  month  period  before
significant volumes of business are written.  Management does not
believe  the slowing down of new business from some of the  Latin
markets  is long term in nature, but rather a cyclical occurrence
that  will run its course in the near term.  Submitted annualized
premium  in September and October reflected significant increases
over the prior year.  Additionally, management has taken steps to
increase   the  volume  of  new  business  produced  by  American
Liberty's  marketing  representatives.   Management  is  of   the
opinion  that  it will be sometime during the fourth  quarter  of
1996  before  these steps, which include increased recruiting  of
new  representatives,  will  have  an  effect  on  the  Company's
production.

Net investment income increased 34.4% in the first nine months of
1996  compared to the same period in 1995.  Net investment income
for  the  nine  months  ended September 30, 1996  was  $6,582,091
compared  to  $4,898,497  in 1995.  This  increase  reflects  the
earnings  on  the  growth in the Company's  asset  base  that  is
occurring, as well as the higher yields that have been  available
in  the  bond market during the past year.  Management is working
with  a  new investment management firm to further improve yields
on  the  Company's bond portfolio while maintaining  the  overall
credit quality.

Future  policy benefit reserves increased by $6,549,858 in  1996,
compared  to $7,355,554 in 1995.  Increased lapsation of business
in the international market influenced by the economic conditions
described above affected the increase in 1996.

Claims  and  surrenders  expense  increased  to  $19,283,265   at
September 30, 1996 from $13,791,382 for the same period in  1995.
Death  claims increased to $3,312,101 in 1996 from $2,252,068  in
1995.   The  addition  of  American  Liberty,  which  contributed
$1,077,234  to  death claim expense and was not included  in  the
1995  results, caused the increase over the prior years.   Claims
on  accident and health insurance increased substantially  during
1996 to $1,294,922 from $50,213.  This increase is the result  of
the  American Liberty acquisition.  American Liberty  markets  an
individual  accident and health indemnity policy which  comprises
approximately  50%  of  its  premium income.   Surrender  expense
increased  to $10,291,360 from $7,571,262.  Management constantly
monitors  this activity to insure that the Company's  persistency
is  holding at levels equal to or above assumptions.   Thus  far,
the  Company's persistency has exceeded the assumed levels.   The
surrender  activity in 1996 has been influenced by two  factors--
the  downturn in the economy of several Latin countries  and  the
acquisition   of   American  Liberty.   Coupons  and   endowments
increased  to  $3,698,624 in 1996 from $3,332,423 in  1995.   The
endowment  benefits  are  factored into  the  premium  much  like
dividends  and therefore, the increase does not pose a threat  to
future   profitability.   Management  expects  to   see   further
increases   in  this  category  in  the  future.   The  remaining
components  of  claims and expenses, consisting  of  supplemental
contracts  and  payments of dividends and  endowments  previously
earned  and  held  at  interest, amounted to  $686,258  in  1996,
compared to $585,416 in 1995.

Commission  expense  increased to $8,630,952 from  $7,558,495  in
1995.   This  increase  relates to the larger  block  of  premium
income.   Deferred policy acquisition costs capitalized  in  1996
were $7,526,271 compared to $7,919,024 in 1995.  The decrease  is
related   to   the   decreases   in  new   business   production.
Amortization  of these costs was $7,525,764 for  the  first  nine
months of 1996 compared to $5,982,918 for 1995.  The increase  in
amortization  relates  to the larger block of  capitalized  costs
being written off as well as the increased surrender activity.

Underwriting, acquisition and insurance expenses increased  44.4%
for the first nine months of 1996 compared to the same period  in
1995,  reaching  $6,374,934  from $4,413,629.   The  increase  is
primarily attributable to the absorption of American Liberty  and
the  conversion of its books and records to the systems  utilized
by  the  Company as well as costs associated with  expanding  the
Company's  management group.  Management believes that reductions
will  begin  to  be  achieved in the fourth quarter  of  1996  as
American   Liberty's   overhead   is   pared.    Management    is
contemplating  the  merger  of  American  Liberty  into  Citizens
Insurance  Company  Of  America as a  means  to  further  achieve
reductions in overhead.  The consolidation is expected  to  occur
in early 1997.

Three-months ended September 30, 1996 and 1995

Net  income  for the three-months ended September  30,  1996  was
$645,535,  or $.03 per share compared to $901,266,  or  $.05  per
share  for  the  same  period  in 1995.   Revenues  increased  to
$16,976,294, an increase of 26.5% over the same three  months  of
1995 when revenues were $13,420,798.  The primary reasons for the
lower quarterly earnings were increases in operating expenses and
claim and surrender activity.

Premium  income  for  the third quarter of 1996  was  $14,619,278
compared to $11,661,236 over the same period in 1995.  This 25.4%
increase  is  the result of the acquisition of American  Liberty.
The rate of increase on the Citizens block of business slowed  in
1996  as  the  amount  of new business produced  by  the  Company
slowed.   Uncertainties  about the  economies  in  certain  Latin
American  countries, principally Argentina,  contributed  to  the
lower rate of increase.

Net  investment  income increased 22.7% in the third  quarter  of
1996  compared to the same period in 1995.  Net investment income
for  the  three  months ended September 30, 1996  was  $2,177,548
compared  to  $1,774,243  in 1995.  This  increase  reflects  the
earnings  on  the  growth in the Company's  asset  base  that  is
occurring, as well as the higher yields that have been  available
in the bond market during the past year.

Future  policy benefit reserves increased by $2,541,236 in  1996,
compared  to $2,395,711 in 1995.  The amount of increase  in  the
third  quarter of 1996 reflects the increased surrender  activity
as well as the lower levels of production during the year.

Claims   and  surrenders  expense  increased  to  $7,319,704   at
September 30, 1996 from $4,797,568 for the same period  in  1995.
The additional accident and health claims of American Liberty  as
well  as  increased surrender activity were the reasons  for  the
increase.

Underwriting, acquisition and insurance expenses increased  30.3%
for  the third quarter 1996 compared to the same period in  1995,
reaching  $1,973,659 from $1,514,144.  The increase is  primarily
attributable to the absorption of American Liberty's overhead and
the  conversion of its records, which was achieved  late  in  the
second  quarter  of  1996.  Management  expects  to  see  expense
reductions beginning late in 1996 as a result of the economies of
scale that will be achieved through the conversion.

Liquidity and Capital Resources

Stockholders'  equity increased during 1996 to  $66,760,232  from
$64,712,990  at December 31, 1995.  The acquisition of  Insurance
Investors & Holding Co., the earnings achieved in 1996,  as  well
as  an improvement in the market value of the Company's available
for sale fixed maturity portfolio contributed to the increase.

On  October  28, 1996, the Company announced that it  had  signed
definitive  written  agreements for the acquisition  of  American
Investment  Network,  Inc.  (American  Investment),  a   Jackson,
Mississippi,  based  life  insurance holding  company  with  $7.5
million in assets, $3.4 million of stockholders' equity, revenues
of  $3.2 million and $67 million of life insurance in force.  The
American   Investment  agreement  provides  that  following   the
acquisition by the Company, American Investment shareholders will
receive  1 share of Citizens' Class A Common Stock for  each  7.2
shares  of  American Investment Common Stock owned.  The  Company
expects  to  issue  approximately  700,000  Class  A  shares   in
connection with the transaction, which will be accounted for as a
purchase.   The  companies  will continue  to  operate  in  their
respective  locations  under  a  combined  management  team  with
consolidation  of  computer data processing on Citizens'  system.
The  agreement  is  subject to approval by American  Investment's
shareholders and regulatory authorities.

On  October 27, 1994, Citizens completed the offering of  916,375
shares  of  its  Class  A Common Stock under  an  exemption  from
registration under the Securities Act of 1933.  The offering  was
made  under  Regulation S, which provides that shares  which  are
offered outside of the United States to non-United States persons
pursuant  to  certain specific guidelines may be  resold  in  the
United  States  by persons who are not an issuer, underwriter  or
dealer following a certain period after the close of the offering
period.   The  offering price was $7.00 per share.   The  closing
market  price  of the Class A common shares on the  date  of  the
offering  commencement was $7.75 per share (as  reported  by  the
American  Stock Exchange).  The Company had succeeded in  placing
916,375  shares,  generating gross proceeds  of  more  than  $6.4
million,   and  net  proceeds  of  approximately  $5.4   million.
Management  was  pleased  with the amount  of  capital  generated
through  the  offering; however, it believes  that  the  offering
period was too short in light of the manner in which business  is
typically  transacted overseas.  Because of the  success  of  the
offering  in  the  limited time period,  management  initiated  a
second such offering which commenced on May 1, 1995.

The  new  offering comprises up to 3,500,000 Class A  shares  and
runs over a period of 30 months, ending October 31, 1997, or when
3,500,000 shares have been purchased.  The initial offering price
is  $7.50  per  share and purchases can be made in  units  of  50
shares  each.   Each  overseas policyowner of Citizens  Insurance
Company  of America is being offered the opportunity to  purchase
up to 100 units.  As of September 30, 1996, approximately 130,000
shares had been sold.

Invested  assets grew to $134,231,444 at September 30, 1996  from
$130,024,739  at December 31, 1995.  At September  30,  1996  and
December  31,  1995, fixed maturities have been categorized  into
two  classifications:  Fixed maturities held to  maturity,  which
are  valued at amortized cost, and fixed maturities available for
sale  which are valued at market.  Virtually all of the Company's
bonds  are classified as "available for sale."  The Company  does
not have a plan to make material dispositions of fixed maturities
during  1996; however, because of continued uncertainty regarding
long-term  interest rates, management cannot rule out  additional
sales during 1996.

The Company's mortgage loan portfolio, which constitutes 1.3%  of
invested  assets  at  September 30, 1996, has  historically  been
composed  of  small residential loans in Texas.  Management  does
not  expect  to  incur a significant loss on any  loans  and  has
established  a  reserve  of  $145,080 (approximately  8%  of  the
mortgage  portfolio's  balance)  to  cover  potential  unforeseen
losses in the Company's mortgage portfolio.

Policy  loans comprise 15.0% of invested assets at September  30,
1996  compared to 14.5% at December 31, 1995.  These loans, which
are  secured by the underlying policy values, have yields ranging
from  5%  to 10% percent and maturities that are related  to  the
maturity  or termination of the applicable policies.   Management
believes  that the Company maintains more than adequate liquidity
despite the uncertain maturities of these loans.

Cash  balances  of  the Company in its primary depository,  Texas
Commerce  Bank  Austin, Texas, were significantly  in  excess  of
Federal Deposit Insurance Corporation (FDIC) coverage at December
31,  1995  and  September  30,  1996.   Management  monitors  the
solvency  of all financial institutions in which it has funds  to
minimize the exposure for loss.  Management does not believe  the
Company is at risk for such a loss.  During 1996, the Company has
high  grade commercial paper as cash management tools to minimize
excess cash balances and enhance return.

In February 1992, the Company paid cash for an 80,000 square foot
office  building in Austin, Texas to serve as its primary office.
This  building  will,  in  the  opinion  of  management,  provide
adequate  space  for  the Company's operations  for  many  years.
Renovation  and  remodeling of the property began  in  the  third
quarter  of  1992  and the Company relocated to the  building  in
September,  1993.   The  Company  occupies  approximately  30,000
square  feet  of  space  in the building.  The  Company's  former
office  property, consisting of approximately 13,000 square  feet
in  Austin,  with a carrying value of $158,000, was leased  to  a
third party on a triple-net basis for three years during 1995.

CICA  owned 1,955,457 shares of Citizens Class A common stock  at
September   30,  1996  and  December  31,  1995.   For  statutory
accounting  purposes,  CICA received written  approval  from  the
Colorado Insurance Department to carry its investment in Citizens
at  50% of the fair market value limited to 8% of admitted assets
($6,300,000), which differs from prescribed statutory  accounting
practices.  Statutory accounting practices prescribed by Colorado
require  that  the Company carry its investment at  market  value
reduced  by the percentage ownership of Citizens by CICA, limited
to  2%  of  admitted  assets.  As of  September  30,  1996,  that
permitted  transaction increased statutory surplus by  $6,000,000
over  what it would have been had prescribed accounting practices
been   followed.    In   the  Citizens'  consolidated   financial
statements, this stock is shown as treasury stock.

CICA had outstanding at September 30, 1996 and December 30, 1995,
a  $466,000 surplus debenture payable to Citizens.  For statutory
accounting  purposes, this debenture is a component  of  surplus,
while  for GAAP it is eliminated in consolidation.  Citizens  has
recognized a liability for its related obligation to a bank in  a
like amount.

The  National Association of Insurance Commissioners ("NAIC") has
established  minimum capital requirements in  the  form  of  Risk
Based  Capital ("RBC").  Risk-based capital factors the  type  of
business  written by a company, the quality of  its  assets,  and
various other factors into account to develop a minimum level  of
capital called "authorized control level risk-based capital"  and
compares  this  level  to  an  adjusted  statutory  capital  that
includes   capital  and  surplus  as  reported  under   Statutory
Accounting Principles, plus certain investment reserves.   Should
the  ratio  of adjusted statutory capital to control level  risk-
based  capital fall below 200%, a series of actions by  insurance
regulators  begins.  At December 31, 1996 and 1995 CICA's  ratios
were  700.6% and 560.6%, respectively, well above minimum levels.
ALLIC's  ratios were 939.6% and 1,000.8% respectively, also  well
above minimum levels.


Financial Accounting Standards


In  December 1992, the FASB issued Statement 113 "Accounting  and
Reporting  for  Reinsurance of Short-Duration  and  Long-Duration
Contracts" ("Statement 113").  Statement 113 eliminated  the  net
reporting  of reinsurance amounts in the balance sheet previously
required  by  Statement 60 "Accounting by Insurance Enterprises."
Statement  113  also  provides  accounting  guidance  for  ceding
enterprises  as well as disclosure requirements and  guidance  on
assessing    transfer   of   risk   in   reinsurance   contracts.
Furthermore, it precludes immediate recognition of gains  related
to reinsurance contracts unless the ceding enterprise's liability
to its policyholders is extinguished.

The  Company adopted Statement 113 in the first quarter of  1993.
There was no impact on the consolidated financial statements  due
to implementation of the risk transfer provisions.

In  May  1993,  the  FASB  issued Statement  114  "Accounting  by
Creditors for Impairment of a Loan" ("Statement 114").  Statement
114  requires impaired loans to be measured based on the  present
value  of  expected future cash flows discounted  at  the  loan's
effective interest rate or at the loan's observable market  price
or  the  fair  value of the collateral if the loan is  collateral
dependent.  Statement 114 is effective for years beginning  after
December 15, 1994. Implementation did not have a material  impact
on the Company's financial statements.

Also  in  1993,  the  FASB issued Statement 115  "Accounting  for
Certain  Investments  in Debt and Equity Securities"  ("Statement
115").   Statement 115 requires the classification  of  debt  and
equity  securities as held to maturity, trading or available  for
sale  based  on  established criteria.   Trading  securities  are
bought and held principally for the purpose of resale in the near
term.   The  Company had no investment securities  classified  as
trading at January 1, 1994, December 31, 1995, or June 30,  1996.
Held-to-maturity security are those in which the Company has  the
ability  and  intent  to hold the security until  maturity.   All
other securities not included in trading or held-to-maturity  are
classified as available-for-sale.

Trading  and available-for-sale securities are recorded  at  fair
value.   Held-to-maturity securities are  recorded  at  amortized
cost,  adjusted for the amortization or accretion of premiums  or
discounts.   Unrealized  holding  gains  and  losses  on  trading
securities  are included in earnings.  Unrealized  holding  gains
and losses, net of the related tax effect, not available-for-sale
securities  are  excluded from earnings and  are  reported  as  a
separate   component  of  stockholders'  equity  until  realized.
Transfers of securities between categories are recorded  at  fair
value  at  the  date of transfer.  Unrealized holding  gains  and
losses  associated  with  transfers of securities  from  held-to-
maturity   to  available-for-sale  are  recorded  as  a  separate
component of equity for securities transferred from available-for-
sale to held-to-maturity are recognized in earnings for transfers
into  trading  securities.  Unrealized holding  gains  or  losses
associated with transfers of securities from held-to-maturity  to
available-for-sale  are  recorded  as  a  separate  component  of
stockholders'  equity.  The unrealized holding  gains  or  losses
included  in  the  separate component of  equity  for  securities
transferred  from  available-for-sale  to  held-to-maturity   are
maintained and amortized into earnings over the remaining life of
the  security  as  an adjustment to yield in a manner  consistent
with the amortization or accretion of premium or discount on  the
associated security.

A  decline in the market value of any available-for-sale or held-
to-maturity  security  below  cost  that  is  deemed  other  than
temporary  is  charged to earnings resulting in the establishment
of a new cost basis for the security.

Premiums and discounts are amortized or accreted over the life of
the  related  security  as  an  adjustment  to  yield  using  the
effective  interest  method.  Dividend and  interest  income  are
recognized  when earned.  Realize gains and losses for securities
classified   as   available-for-sale  and  held-to-maturity   are
included   in  earnings  and  are  derived  using  the   specific
identification  method  for determining the  cost  of  securities
sold.  The Company adopted Statement 115 on January 1, 1994.  The
impact  on  the  consolidated stockholders'  equity  due  to  the
implementation was $690,388 relating to the unrealized  gains  on
the available-for-sale portfolio, net of deferred tax.

                   PART II.  OTHER INFORMATION


Item 1.   Legal Proceedings

       None.

Item 2 Changes in Securities

       None,  other than disclosed in the Notes to the  Financial
       Statements  or  Management's Discussion  and  Analysis  of
       Financial Condition and Results of Operations.
       
Item 3.   Defaults upon Senior Securities

       None.

Item 4.   Submission of Matters to a Vote of Security Holders

       See Item 5, below.

Item 5.   Other Information

       James I. Dunham resigned as President and a member of  the
       Board  of Directors on November 11, 1996.  There  were  no
       disagreements between Mr. Dunham and the Company.
       
Item 6.   Exhibits and Reports on Form 8-K

       Current  report  on  Form  8-K  dated  October  18,   1996
       regarding  the  execution  of a  definitive  agreement  to
       acquire American Investment Network, Inc.

                           SIGNATURES


Pursuant  to the requirements of the Securities Exchange  Act  of
1934, the Registrant has duly caused this report to be signed  on
its behalf by the undersigned thereunto duly authorized.

                                CITIZENS, INC.



                                By:   /s/ Mark A. Oliver
                                   Mark A. Oliver, FLMI
                                   Executive Vice President
                                   Secretary / Treasurer
                                   Chief Financial Officer

Date:  November 13, 1996





























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