CITIZENS INC
10-Q, 1997-11-14
LIFE INSURANCE
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                          UNITED STATES
                                
               SECURITIES AND EXCHANGE COMMISSION
                                
                     WASHINGTON, D.C. 20549
                                
                            FORM 10-Q
                                
[X]Quarterly  Report  Pursuant to Section  13  or  15(d)  of  the
   Securities Exchange Act of 1934

For the period ended   September 30, 1997
                               or
[  ]Transition  Report Pursuant to Section 13  or  15(d)  of  the
   Securities Exchange Act of 1934

For the transition period from           to

Commission File Number:   0-16509
                         CITIZENS, INC.
     (Exact name of registrant as specified in its charter)

            Colorado                           84-0755371
(State or other jurisdiction of             (I.R.S. Employer
 incorporation or organization)           Identification No.)

400 East Anderson Lane, Austin, Texas            78752
(Address of principal executive offices)       (Zip Code)
                         (512) 837-7100
      (Registrant's telephone number, including area code)

         7801 North Interstate 35, Austin, Texas  78753
 (Former name, former address and former fiscal year, if changed
                       since last report.)
      Indicate by check mark whether the registrant (1) has filed
all  reports required to be filed by Section 13 or 15(d)  of  the
Securities  Exchange Act of 1934 during the preceding  12  months
(or  for such shorter period that the registrant was required  to
file  such  reports),  and (2) has been subject  to  such  filing
requirements for the past 90 days.
[X] Yes   [   ] No

      As  of September 30, 1997, Registrant had 20,469,084 shares
of  Class  A common stock, No Par Value, outstanding and  621,049
shares of Class B common stock, No Par Value, outstanding.
                 CITIZENS, INC. AND SUBSIDIARIES
                                
                              INDEX
                                
                                                       Page
                                                      Number
Part I. Financial Information
       
        Item 1. Financial Statements
       
                Balance  sheets,  September  30,  1997 
                 (Unaudited) and December 31, 1996    3
               
                Statements of Operations, Three-Months 
                 Ended  September 30, 1997  and  1996 
                 (Unaudited)                          5
               
                Statements of Operations, Nine-Months  
                 Ended  September 30, 1997  and  1996 
                 (Unaudited)                          6
               
                Statements of Cash Flows, Three-Months 
                 Ended  September 30, 1997  and  1996 
                 (Unaudited)                          7
               
                Statements of Cash Flows, Nine-Months  
                 Ended  September 30, 1997  and  1996 
                 (Unaudited)                          9
               
                Notes to Financial Statements          11
               
        Item 2. Management's Discussion and Analysis   
                 of Financial Conditions and Results  
                 of Operations                        13
               
Part    Other Information                              2117
II.

          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS
            September 30, 1997 and December 31, 1996
                                
                                       (Unaudited)         
                                        September      December
                                           30,            31,
                                          1997           1996
Assets                                                  

Investments:                                            

Fixed maturities held for investment,                     
at amortized cost (market $5,146,000                   
in 1997 and $5,050,000 in 1996)                        
                                      $5,619,663      $5,627,256
Fixed maturities available for sale,                      
at lower of cost or market (cost                       
$119,882,725 in 1997 and                               
$110,759,634 in 1996)                  125,338,896     109,723,050
Equity securities, at market (cost $                      
971,765 in 1997 and $89,580 in 1996)   931,840         50,155
Mortgage loans on real estate (net of                     
reserve of $50,000 in 1997 and 1996)                   
                                      1,321,292       1,672,522
Policy loans                              20,144,579      19,819,125
Guaranteed student loans (net of                          
reserve of $10,000 in 1997 and 1996)                   
                                      107,112         298,683
Other long-term investments               893,041         920,345
Short-term investments                    1,200,000       
                                                     200,000
Total investments                       155,556,423     138,311,136
                                                          
Cash                                      4,760,091       6,085,383
Prepaid reinsurance                       572,412         -
Reinsurance recoverable                   2,280,467       1,773,541
Other receivables                         771,133         594,088
Accrued investment income                 1,426,240       1,682,084
Deferred policy acquisition costs         37,552,730      36,933,753
Cost of insurance acquired                8,625,449       7,219,594
Other intangible assets                   1,493,600       1,633,625
Federal income tax receivable                     0       
                                                     357,608
Excess of cost over net assets            15,488,417      
acquired                                              13,677,800
Property, plant and equipment             5,865,747       5,442,578
Other assets                              1,108,088       
                                                      743,636
Total assets                            235,500,797     214,454,826
                                                      (Continued)
          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS
            September 30, 1997 and December 31, 1996
                                
                                
                                       (Unaudited)         
                                        September      December
                                           30,            31,
                                          1997           1996
Liabilities and Stockholders' Equity                       

Liabilities:                                               
Future policy benefit reserves            141,215,224     132,401,079
Dividend accumulations                    4,812,771       3,961,603
Premium deposits                          1,924,110       1,803,358
Policy claims payable                     2,696,357       2,966,818
Other policyholders' funds                2,150,306       1,958,992
  
Total policy liabilities                152,798,768     143,091,850
       
Other liabilities                         1,961,551       2,052,001
Commissions payable                       827,778         928,288
Notes payable                             897,367         489,166
Deferred Federal income tax               1,534,512       842,250
Amounts held on deposit                     274,562         168,255
Total liabilities                       158,294,538     147,571,810
       
Stockholders' Equity:                                   
Common stock:                                             
Class A, no par value, 50,000,000                       
shares authorized, 22,413,819 shares                   
issued in 1997 and 21,761,894 in                       
1996, including shares in treasury                     
of 1,944,735 in 1997 and 2,077,947                     
in 1996                                                
                                                      
                                      52,586,069      45,941,552
Class B, no par value, 1,000,000                          
shares authorized, 621,049 shares                      
issued and outstanding in 1997 and                     
1996                                   283,262         283,262
Unrealized gain (loss) on investments                     
                                      1,073,912       (710,166)
Retained earnings                         25,191,625      23,430,634
                                          79,134,868      68,945,282
Treasury stock, at cost                   1,928,609       (2,062,266)
Total stockholders' equity              77,206,259      66,883,016
Commitments and contingencies                             
Total liabilities and stockholders'       235,500,797     214,454,826
equity
          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF OPERATIONS
         Three-Months Ended September 30, 1997 and 1996
                                
                           (Unaudited)
                                
                                            Three-months ended
                                             September 30,
                                                           
                                          1997           1996
Revenues:                                               
Premiums                                15,423,872       14,619,278
Annuity    and    Universal     life                    
considerations                         90,425          179,468
Net investment income                    2,672,981       2,177,548
Other income                            296,584         53,495
Realized    gains    (losses)     on                    
investments                            (292,029)       80,667
Interest expense                         (19,162)        (14,100)
                                        18,172,671      17,096,356
Benefits and expenses:                                  
Insurance benefits paid or provided:                    
Increase in future policy benefit                       
reserves                               2,865,160       2,541,236
Policyholders' dividends                1,203,584       629,079
Claims and surrenders                   6,978,631       7,319,704
Annuity expenses                          104,400         168,791
                                        11,151,775      10,658,810
                                                        
Commissions                             3,317,928       3,182,045
Underwriting, acquisition and                             
insurance expenses                     2,265,672       1,973,659
Capitalization of deferred policy                         
acquisition costs                      (2,709,440)     (2,558,902)
Amortization of deferred policy                           
acquisition costs                      1,756,304       2,784,806
Amortization of cost of insurance                         
acquired and excess of cost over net     485,453          92,434
assets acquired
                                        16,267,692      16,132,852
                                                     
Income  (loss) before federal income                    
tax                                    1,904,979        $963,504
  
Federal income tax:                                     
Federal income tax expense (benefit)      543,363         317,969
Net Income (Loss)                       $1,361,616       $645,535
                                                           
Per Share Amounts:
Net  income  (loss)  per  share   of      $0.07          $0.03
common stock
Weighted average shares outstanding    20,591,574     19,497,613
                                
                                
                                
                                
          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF OPERATIONS
          Nine-Months Ended September 30, 1997 and 1996
                                
                           (Unaudited)
                                
                                            Nine-months ended
                                             September 30,
                                                           
                                          1997           1996
Revenues:                                               
Premiums                                40,013,752      39,301,429
Annuity    and    Universal     life    289,187         272,703
considerations
Net investment income                    7,567,693       6,582,091
Other income                            490,396         89,573
Realized    gains    (losses)     on    (96,224)        93,376
investments
Interest expense                         (33,442)        (43,004)
                                        48,231,362      46,296,168
Benefits and expenses:                                  
Insurance benefits paid or provided:                    
Increase in future policy benefit       6,531,145       6,549,858
reserves
Policyholders' dividends                2,261,711       1,733,240
Claims and surrenders                   20,772,899      19,283,265
Annuity expenses                          323,239         597,466
                                        29,888,994      28,163,829
                                                        
Commissions                             8,767,090       8,630,952
Underwriting, acquisition and             6,283,652       6,374,934
insurance expenses
Capitalization of deferred policy         (7,467,372)     (7,526,271)
acquisition costs
Amortization of deferred policy           6,848,395       7,525,764
acquisition costs
Amortization of cost of insurance                         
acquired and excess of cost over net    1,367,358        858,709
assets acquired
                                        45,688,117      44,027,917
                                                     
Income  (loss) before federal income       $2,543,2        $2,268,2
tax                                    45              51
Federal income tax:                                     
Federal income tax expense (benefit)      782,254         956,253
Net Income (Loss)                       1,760,991       1,311,998
                                                           
Per Share Amounts:
Net  income  (loss)  per  share   of      $0.09          $0.07
common stock
Weighted average shares outstanding    20,362,324     19,497,613

                                
                 CITIZENS, INC. AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS
         Three-Months Ended September 30, 1997 and 1996
                                
                           (Unaudited)
                                
                                           Three-months ended
                                             September 30,
                                                           
                                          1997           1996
Cash flows from operating                                  
activities:
Net gain (loss)                          1,361,616      645,535
Adjustments to reconcile net gain to                    
net cash provided by operating        
activities:
Accrued investment income               434,410         514,659
Deferred policy acquisition costs       (953,136)       225,904
Amortization of cost of insurance                       
acquired and excess cost over net                     
assets acquired                       (741,880)       92,434
Prepaid reinsurance                     572,412         582,211
Reinsurance recoverable                 (159,416)       (100,152)
Other receivables                       342,379         162,012
Property, plant and equipment           186,693         78,028
Future policy benefit reserves          1,019,402       2,541,236
Other policy liabilities                448,174         244,704
Commissions payable and other           452,049         415,767
liabilities
Amounts received (paid out) as trustee  50,135          (38,234)
Deferred Federal income tax payable      754,673        904,605
Other, net                              1,811,028       (615,095)
Net cash provided (used) by operating                   
activities                            5,578,539       5,653,614
                                                        
Cash flows from investing                          
activities:
Maturity of fixed maturities             225,000          1,672,058
Sale of fixed maturities available for   2,300,076        3,042,929
sale
Purchase of fixed maturities available   (14,024,225)     (8,507,482)
for sale
Net change in mortgage loans             148,415          (31,036)
Net change in guaranteed student loans   11,232           (42,640)
Change in other long-term investments    5,205            106,861
Increase in policy loans (net)              396,384        (226,748)
                                                          
          Net cash provided (used)                    
            by                                        
            investing activities      (10,937,913)    (3,986,058)

                                                      (Continued)
          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS
         Three-Months Ended September 30, 1997 and 1996
                                
                           (Unaudited)
                                
                                            Three-months ended
                                             September 30,
                                                           
                                          1997           1996
Cash     flows    from     financing                    
activities:
Repayment of note payable                 (13,431)        (49,433)
Sale of stock                                0               81,047
Net cash provided (used) by financing                     
activities                             (13,431)        31,614
     
Net increase (decrease) in cash and                       
short-                                 (5,372,805)     1,699,170
    term investments
  
Cash and short term investments at                        
beginning                              11,332,896      7,654,522
    of period
Cash and short term investments at end    $5,960,091      $9,344,692
of period
                 CITIZENS, INC. AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS
          Nine-Months Ended September 30, 1997 and 1996
                                
                           (Unaudited)
                                
                                            Nine-months ended
                                             September 30,
                                                           
                                           1997          1996
Cash flows from operating                                  
activities:
Net gain (loss)                          $1,760,991      1,311,998
Adjustments to reconcile net gain to                     
net cash provided by operating
activities:
Accrued investment income                255,844         618,280
Deferred policy acquisition costs        (618,977)       (507)
Amortization of cost of insurance                        
         acquired, excess cost over                    
         net assets acquired, and                      
          other intangibles            140,025         858,709
Prepaid reinsurance                      (572,412)       (582,915)
Reinsurance recoverable                  (506,926)       (181,832)
Other receivables                        (177,045)       646,089
Property, plant and equipment            (423,169)       (72,066)
Future policy benefit reserves           8,814,145       6,549,858
Other policy liabilities                 892,773         1,820,325
Commissions payable and other            (90,451)        (326,219)
liabilities
Amounts received (paid out) as trustee   106,307         (61,917)
Federal income tax receivable            357,608         (1,025,106)
(payable)
Deferred Federal income tax                692,262       (1,021,663)
Other, net                               (2,812,510)      (919,761)
Net cash provided (used) by operating                    
activities                             7,818,465       7,613,273
                                                         
Cash flows from investing                          
activities:
Maturity of fixed maturities              6,574,893        4,985,682
Sale of fixed maturities available for    13,027,102       15,214,840
sale
Purchase of fixed maturities available    (28,989,900)    (24,896,186)
for sale
Net change in mortgage loans              321,230          133,433
Net change in guaranteed student loans    191,571          42,868
Cash from merger                          138,138          78,436
Change in other long-term investments     27,304           144,352
Increase in policy loans (net)               325,454      (1,174,098)
                                                          
          Net cash provided (used)                     
            by                                         
            investing activities       (8,384,208)     (5,470,673)

                                
          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS
          Nine-Months Ended September 30, 1997 and 1996
                                
                           (Unaudited)
                                
                                            Nine-months ended
                                             September 30,
                                                           
                                          1997           1996
Cash     flows    from     financing                    
activities:
Exercise of stock options                 140,500         0
Repayment of note payable                 (92,475)        (273,167)
Sale of stock                             192,426         226,406
Net cash provided (used) by financing                     
activities                             240,451         (46,761)
     
Net increase (decrease) in cash and                       
short-                                 (325,292)       2,095,839
    term investments
  
Cash and short term investments at                        
beginning                              6,285,383       7,248,853
    of period
Cash and short term investments at end    $5,960,091      $9,344,692
of period
                                
          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                       September 30, 1997
                                
                           (Unaudited)
                                
(1)  Financial Statements
      
       The  balance sheet for September 30, 1997, the  statements
       of  operations for the three and nine-month periods  ended
       September  30, 1997 and 1996, and the statements  of  cash
       flows for the three and nine-month periods then ended have
       been  prepared  by  the  Company without  audit.   In  the
       opinion of management, all adjustments (which include only
       normal  recurring adjustments) necessary to present fairly
       the  financial position, results of operations and changes
       in  cash  flows at September 30, 1997 and for  comparative
       periods presented have been made.
       
      Certain   information  and  footnote  disclosures  normally
      included  in  financial statements prepared  in  accordance
      with  generally  accepted accounting principles  have  been
      omitted.   It is suggested that these financial  statements
      be  read  in conjunction with the financial statements  and
      notes  thereto included in the Company's December 31,  1996
      annual  10-K report filed with the Securities and  Exchange
      Commission.   The  results  of operations  for  the  period
      ended September 30, 1997 are not necessarily indicative  of
      the operating results for the full year.

(2)  Merger and Pending Acquisition

      On  October 28, 1996, Citizens announced that it had signed
      definitive  written  agreements  for  the  acquisition   of
      American Investment Network, Inc. (American Investment),  a
      Jackson, Mississippi, based life insurance holding  company
      with  $7.5 million in assets, $3.4 million of stockholders'
      equity,  revenues of $3.2 million and $67 million  of  life
      insurance in force.
      
      The  American Investment agreement provided that  following
      the  acquisition,  American Investment  shareholders  would
      receive  1 share of Citizens Class A Common Stock for  each
      7.2  shares  of  American Investment  Common  Stock  owned.
      Approximately  700,000  Class  A  shares  were  issued   in
      connection  with the transaction, which was  accounted  for
      as  a purchase.  The companies will continue to operate  in
      their  respective  locations under  a  combined  management
      team with consolidation of computer data processing on  the
      Citizens' system.  The agreement closed on June 19, 1997.
      
      On  August 13, 1997, Citizens signed a definitive agreement
      to  acquire  100%  of  the outstanding shares  of  National
      Security  Life and Accident Insurance Company of Arlington,
      Texas  for $1.7 million in cash and restricted stock.   The
      Agreement,  which  is  subject to  approval  by  regulatory
      authorities  in Texas, provides that Citizens will  pay  $1
      million  in cash and $700,000 in restricted stock  for  all
      of  the  outstanding shares of National, a privately-owned,
      Texas domiciled life and accident and health insurer.   The
      transaction   is   expected   to   increase    assets    by
      approximately  $6  million,  revenues  by  $5  million  and
      capital  by  $1  million  and  is  expected  to  close   in
      November, 1997.
       

                             ITEM 2
                                
              MANAGEMENT'S DISCUSSION AND ANALYSIS
                   OF FINANCIAL CONDITIONS AND
                      RESULTS OF OPERATIONS

Certain  statements contained in this Form 10Q are not statements
of  historical  fact  and  constitute forward-looking  statements
within  the  meaning of the Private Securities Litigation  Reform
Act  (the  "Act"), including, without limitation, the  italicized
statements and the statements specifically identified as forward-
looking  statements within this document.  In  addition,  certain
statements  in future filings by the Company with the  Securities
and  Exchange  Commission, in press releases,  and  in  oral  and
written  statements made by or with the approval of  the  Company
which  are not statements of historical fact constitute  forward-
looking  statements within the meaning of the Act.   Examples  of
forward-looking statements, include, but are not limited to:  (i)
projections  of revenues, income or loss, earnings  or  loss  per
share,   the   payment  or  non-payment  of  dividends,   capital
structure, and other financial items, (ii)  statements  of  plans
and  objectives  of  the Company or its management  or  Board  of
Directors including those relating to products or services, (iii)
statements of future economic performance and (iv)  statements of
assumptions   underlying   such  statements.    Words   such   as
"believes",   "anticipates",  "expects",  "intends",  "targeted",
"may",  "will" and similar expressions are intended  to  identify
forward-looking  statements but are not the  exclusive  means  of
identifying such statements.

Forward-looking statements involve risks and uncertainties  which
may  cause actual results to differ materially from those in such
statements.   Factors that could cause actual results  to  differ
from  those discussed in the forward-looking statements  include,
but  are  not limited to: (i)  the strength of foreign  and  U.S.
economies  in general and the strength of the local economies  in
which  operations are conducted; (ii)  the effects of and changes
in   trade,   monetary  and  fiscal  policies  and  laws;   (iii)
inflation,  interest rates, market and monetary fluctuations  and
volatility;  (iv)  the timely development and acceptance  of  new
products  and  services  and perceived  overall  value  of  these
products  and  services by existing and potential customers;  (v)
changes  in consumer spending, borrowing and saving habits;  (vi)
concentrations of business from persons residing in  third  world
countries;  (vii)   acquisitions;  (viii)   the  persistency   of
existing  and future insurance policies sold by the  Company  and
its  subsidiaries;  (ix)  the dependence of the  Company  on  its
Chairman of the Board; (x)  the ability to control expenses; (xi)
the effect of changes in laws and regulations (including laws and
regulations concerning insurance) with which the Company and  its
subsidiaries  must  comply,  (xii)   the  effect  of  changes  in
accounting  policies  and practices, as may  be  adopted  by  the
regulatory agencies as well as the Financial Accounting Standards
Board,   (xiii)   changes  in  the  Company's  organization   and
compensation  plans; (xiv)  the costs and effects  of  litigation
and  of  unexpected or adverse outcomes in such  litigation;  and
(xv)   the  success of the Company at managing the risks involved
in the foregoing.

Such  forward-looking statements speak only as  of  the  date  on
which  such  statements are made, and the Company  undertakes  no
obligation  to  update any forward-looking statement  to  reflect
events or circumstances after the date on which such statement is
made to reflect the occurrence of unanticipated events.


On  October  28,  1996, Citizens announced  that  it  had  signed
definitive  written  agreements for the acquisition  of  American
Investment  Network,  Inc.  (American  Investment),  a   Jackson,
Mississippi,  based  life  insurance holding  company  with  $7.5
million in assets, $3.4 million of stockholders' equity, revenues
of $3.2 million and $67 million of life insurance in force.
      
The  American  Investment agreement provided that  following  the
acquisition,  American Investment shareholders  would  receive  1
share  of  Citizens Class A Common Stock for each 7.2  shares  of
American  Investment  Common Stock owned.  Approximately  700,000
Class  A  shares were issued in connection with the  transaction,
which  was  accounted  for  as a purchase.   The  companies  will
continue  to  operate  in  their  respective  locations  under  a
combined  management  team with consolidation  of  computer  data
processing on the Citizens' system.  The agreement closed on June
19, 1997.

On  August  13, 1997, Citizens signed a definitive  agreement  to
acquire 100% of the outstanding shares of National Security  Life
and  Accident  Insurance  Company of Arlington,  Texas  for  $1.7
million  in cash and restricted stock.  The Agreement,  which  is
subject  to approval by regulatory authorities in Texas, provides
that  Citizens  will  pay  $1 million in  cash  and  $700,000  in
restricted stock for all of the outstanding shares of National, a
privately-owned,  Texas domiciled life and  accident  and  health
insurer.   The  transaction is expected  to  increase  assets  by
approximately $6 million, revenues by $5 million and  capital  by
$1 million and is expected to close in November, 1997.

Nine-months ended September 30, 1997 and 1996

Net  gain  for  the  nine-months ended  September  30,  1997  was
$1,760,991, or $.09 per share compared to $1,311,998, or $.07 for
the  same  period  in  1996.  Revenues increased  to  $48,231,362
compared  to  the  first nine-months of 1996 when  revenues  were
$46,296,168.   The increase in revenues was driven  by  an  14.9%
increase  in investment income.  The earnings in 1997  include  a
non-recurring  charge of approximately $400,000  related  to  the
acquisition of the minority interest not already owned  of  First
American Investment Corporation for shares of the Company's stock
previously  held  in  treasury.  A slight  decline  in  expenses,
coupled  with the increased revenues contributed to the increased
profitability in 1997.

Premium  income for the first nine-months of 1997 was $40,013,752
compared  to $39,301,429 for the same period in 1996.  Production
of new premiums by Citizens Insurance Company of America ("CICA")
during  the first nine months of 1997 trailed the previous  year.
During  the  past several years, management had not promoted  new
sales  and  recruiting so as to emphasize the growth  of  capital
through  the  profitability  of CICA on  a  statutory  accounting
basis.   Additionally, beginning in January, 1998 an  entire  new
line  of  products will be introduced to the Company's  marketing
consultants.  Called the Millennia 2000 series, the portfolio  of
ten new products will replace the Ultra Expansion series that has
been  sold  since  mid 1987.  The new products will  continue  to
offer  participating  ordinary  whole  life  insurance  with  new
features  such  as  terminal illness benefits, and  an  increased
focus  on  providing  retirement income.  The Millennia  products
will  also retain the assignment of benefit provisions that  have
proven  popular with the Company's clients over the past  several
years.   These  new programs will, in the opinion of  management,
have  considerable  impact  on  new  production  once  they   are
assimilated   by  the  marketing  force.   Premium   income   was
negatively  impacted  during 1997 due to the  pending  merger  of
American  Liberty Life Insurance Company, acquired in 1995,  into
CICA   and   the  conversion  of  the  administrative   functions
previously   performed  by  American  Liberty  in  Baton   Rouge,
Louisiana  being  transferred  to Austin,  Texas  in  late  1996.
American   Liberty   was  merged  into  CICA   in   June,   1997.
Additionally,  management re-evaluated the  commission  contracts
offered  by  American  Liberty and  in  late  1996  notified  the
majority  of marketing representatives writing new business  that
there  would  be  a  substantial  reduction  in  the  first  year
commission  they  had been receiving.  Management  believes  that
such  actions  will limit the production of new business  by  the
former  American  Liberty agents; however, the business  produced
will  offer significantly greater opportunity for profit for  the
company  than  that previously sold.  The field force  of  United
Security  Life  Insurance  Company,  acquired  in  mid-1997,   is
expected  to produce approximately $2 million of new premium  for
the entire year 1997.  Due to the purchase accounting applied  to
this  acquisition, only three months of activity are included  in
this  3rd  quarter 10Q.  The majority of premium written  through
United  Security  is individual "specialty" accident  and  health
business.

Net investment income increased 14.9% in the first nine-months of
1997  compared to the same period in 1996.  Net investment income
for  the  nine-months  ended September 30,  1997  was  $7,567,693
compared  to  $6,582,091  in 1996.  This  increase  reflects  the
earnings  on  the  growth in the Company's  asset  base  that  is
occurring, as well as the higher yields that have been  available
in  the  bond market during the past year.  A shift in investment
strategy  implemented in 1996 to shift away  from  U.S.  Treasury
instruments  to government guaranteed mortgage backed  securities
and agency issues will, in the opinion of management continue  to
offer greater return with a minimum amount of additional risk.

Claims  and  surrenders  expense increased  from  $19,283,265  at
September  30, 1996 to $20,772,899 for the same period  in  1997.
Death  claims  increased  slightly to  $3,331,080  in  1997  from
$3,312,101.   Surrender  expense increased  to  $10,784,581  from
$10,291,360.   Management constantly monitors  this  activity  to
insure that the Company's persistency is holding at levels  equal
to   or   above  assumptions.   The  increase  in  1997  is,   in
management's  opinion,  a  carryover  from  the  impact  of   the
termination  of  several  well established  agents  during  1996.
Coupons  and  endowments  increased to $3,870,832  in  1997  from
$3,698,624 in 1996.  The endowment benefits are factored into the
premium  much like dividends and therefor, the increase does  not
pose a threat to future profitability.  Management expects to see
further  increases in this category in the future.  Accident  and
Health  benefits were $1,936,896 in 1997, compared to  $1,294,922
in  1996.   This  increase is directly related  to  the  American
Liberty and United Security blocks of business which consist of a
large  block of scheduled benefit daily indemnity policies.   The
remaining  components  of  claims  and  expenses,  consisting  of
supplemental  contracts and payments of dividends and  endowments
previously  earned and held at interest, amounted to $849,510  in
1997, compared to $686,258 in 1996.

Commission  expense  remained  flat  at  $8,767,090  compared  to
$8,630,952.   The  level  reflects a decline  in  the  amount  of
business  issued  during the year compared  to  the  prior  year.
Additionally, the agreement with WPA described below  contributed
to the decline.  Deferred policy acquisition costs capitalized in
1997  were  $(7,467,372) compared to $(7,526,271)  in  the  prior
year.  The decline is related to the relatively flat level of new
sales   during  the  year.   Amortization  of  these  costs   was
$6,848,395  through  the  third  quarter  of  1997  compared   to
$7,525,764 for 1996.

Underwriting,  acquisition  and insurance  expenses  declined  to
$6,283,652  in  1997  from  $6,374,934.   A  one-time  charge  of
approximately $400,000 was incurred during the first  quarter  of
1997  as  the  result of the acquisition of a 5.52%  interest  in
First  American  Investment Corporation, a 94.48%  subsidiary  of
American  Liberty.   Management believes such acquisition,  which
entailed the issuance of 133,212 shares of the Company's Class  A
shares  previously  held  in  treasury,  will  prove  to  be   of
significant benefit to the Company in the long term.  The removal
of  First American allows the merger of American Liberty and CICA
to  proceed  as  well as remedying an unhappy block  of  minority
holders  of  First American who were left without  a  market  for
their  First  American  shares as the  result  of  an  intrastate
offering that was only marginally successful.  Management expects
to  achieve significant reductions in expenses beginning late  in
the  second quarter of 1997 due to the execution of an  agreement
with   Worldwide   Professional  Associates,  Inc.,   "WPA",   an
international   marketing  company,  to  manage   the   Company's
international  sales  activities in exchange  for  an  overriding
commission  on  new  sales.  As a result of this  agreement,  the
Company  will eliminate approximately $900,000 of fixed  overhead
on  an  annual basis, in exchange for the variable  cost  of  the
commission override.  The decline in spite of the one-time charge
is  representative  of the cost savings that are  being  realized
following the consolidation of American Liberty, as well  as  the
WPA  agreement.  Management expects these reductions to  continue
throughout the year.

Three-months ended September 30, 1997 and 1996

Net  income  for the three-months ended September  30,  1997  was
$1,361,616 or $.07 per share, an increase of 187.1% over the same
period  in  1996  when income was $645,535, or  $.03  per  share.
Total  revenues  for  the quarter were $18,172,671,  compared  to
$17,096,356 for the same period in 1996.

Premium  income for the quarter was $15,423,872, a 5.5%  increase
from  1996  when  premiums totaled $14,619,278.  Production  from
United Security offset declines in the writing of new business by
CICA.

Investment  income increased to $2,672,981 from $2,177,548.   The
increase relates to the growing asset base of the Company as well
as  the  higher  yields available in the past year  in  the  bond
market.

Policy benefits increased from $10,658,810 in 1996 to $11,151,775
in  the  current  year.   Decreases in death  claims  and  policy
surrenders were the primary causes.

Commissions increased from $3,182,045 to $3,317,928  due  to  the
agreement  with WPA described above.  Management expects  to  see
further increases in this area due to the WPA agreement.

Expenses  increased  in  the quarter to  $2,265,672  compared  to
$1,973,659  for  the same period in 1996.  The inclusion  of  the
expenses  of  United  Security for the quarter  was  the  primary
reason for the increase.

Liquidity and Capital Resources

Stockholders'  equity increased to $77,206,259 at  September  30,
1997  from $66,883,016 at December 31, 1996.  The First  American
and American Investment Network acquisitions and the exercise  of
certain  stock  options that had been outstanding for  some  time
were the primary reasons for the growth.

In  May 1995 an offering under Regulation S was initiated to  the
Company's  international policyholders which  was  terminated  in
June, 1997.  As of June 30, 1997, an additional $1.1 million  had
been raised through the offering.

Invested assets grew to $155,556,423 in 1997 from $138,311,136 at
December 31, 1996.  At December 31, 1996, and September 30, 1997,
fixed  maturities have been categorized into two classifications:
Fixed  maturities held to maturity, which are valued at amortized
cost, and fixed maturities available for sale which are valued at
market.   The  Company  does not have a  plan  to  make  material
dispositions of fixed maturities during 1997; however, because of
continued   uncertainty  regarding  long-term   interest   rates,
management  cannot rule out sales during 1997.  Fixed  maturities
held to maturity, amounting to $5,619,663 ($5,627,256 at December
31),  consist primarily of U.S. Treasury securities.   Management
has  the intent and believes the Company has the ability to  hold
the securities to maturity.

The  Company's  mortgage loan portfolio, which  constitutes  less
than  1%  of  invested assets at September  30,  1997,  (1.2%  at
December  31,  1997)  has  historically been  composed  of  small
residential  loans in Texas.  At September 30, 1997 one  loan  of
less  than $35,000 was in default, and at December 31,  1996,  no
mortgage  loans  were in default.  Management has  established  a
reserve  of $50,000 at September 30, 1997 and December  31,  1996
(approximately 3% of the mortgage portfolio's balance)  to  cover
potential unforeseen losses in the Company's mortgage portfolio.

Policy  loans comprise 12.9% of invested assets at September  30,
1997  and  14.3%  at December 31, 1996.  These loans,  which  are
secured by the underlying policy values, have yields ranging from
5% to 10% percent and maturities that are related to the maturity
or  termination of the applicable policies.  Management  believes
that  the Company maintains more than adequate liquidity  despite
the uncertain maturities of these loans.

Cash  balances  of  the Company in its primary depository,  Texas
Commerce  Bank  Austin, Texas, were significantly  in  excess  of
Federal   Deposit  Insurance  Corporation  (FDIC)   coverage   at
September  30,  1997 and December 31, 1996.  Management  monitors
the  solvency of all financial institutions in which it has funds
to  minimize  the  exposure for loss.   At  September  30,  1997,
management  does not believe the Company is at risk  for  such  a
loss.   During  1997,  the Company intends to utilize  short-term
Treasury  Bills  and  highly-rated  commercial  paper   as   cash
management  tools  to minimize excess cash balances  and  enhance
return.

In February 1992, the Company paid cash for an 80,000 square foot
office  building in Austin, Texas to serve as its primary office.
This  building  will,  in  the  opinion  of  management,  provide
adequate  space  for  the Company's operations  for  many  years.
Renovation  and  remodeling of the property began  in  the  third
quarter  of  1992  and the Company relocated to the  building  in
September 1993.  The Company occupies approximately 27,000 square
feet  of  space  in  the building.  The Company's  former  office
property,  consisting  of approximately  13,000  square  feet  in
Austin,  with a carrying value of $146,000 was leased to a  third
party  on  a triple-net basis for three years during  1995.   The
lease  provided  that the party can purchase the building  during
the first 18 months of the lease for $850,000 cash, with no lease
payments  applying  to  the purchase price.   The  option  period
expired in 1996.  The property is being re-marketed with  a  $1.0
million  asking  price.   The tenant retains  a  right  of  first
refusal for the remainder of the lease.

CICA  owned 1,955,457 shares of Citizens Class A common stock  at
December  31, 1996 (      at September 30, 1997).  For  statutory
accounting  purposes,  CICA received written  approval  from  the
Colorado Insurance Department to carry its investment in Citizens
at  50% of the fair market value limited to 7% of admitted assets
($4,000,000), which differs from prescribed statutory  accounting
practices.  Statutory accounting practices prescribed by Colorado
require  that  the Company carry its investment at  market  value
reduced  by the percentage ownership of Citizens by CICA, limited
to  2%  of  admitted  assets.   As of  December  31,  1996,  that
permitted  transaction increased statutory surplus by  $4,000,000
over  what it would have been had prescribed accounting practices
been   followed.    In   the  Citizens'  consolidated   financial
statements, this stock is shown as treasury stock.  During  1997,
approximately 133,212 shares were issued in conjunction with  the
First American transaction.

CICA had outstanding at September 30, 1997 and December 31, 1996,
a  $400,000  ($466,000  at December 31, 1996)  surplus  debenture
payable  to  Citizens.  For statutory accounting  purposes,  this
debenture  is  a  component of surplus,  while  for  GAAP  it  is
eliminated in consolidation.  Citizens has recognized a liability
for its related obligation to a bank in a like amount.

The  NAICNational Association of Insurance Commissioners ("NAIC")
has established minimum capital requirements in the form of Risk-
Based  Capital ("RBC").  Risk-based capital factors the  type  of
business  written by a company, the quality of  its  assets,  and
various other factors into account to develop a minimum level  of
capital called "authorized control level risk-based capital"  and
compares  this  level  to  an  adjusted  statutory  capital  that
includes   capital  and  surplus  as  reported  under   Statutory
Accounting Principles, plus certain investment reserves.   Should
the  ratio  of adjusted statutory capital to control level  risk-
based capital fall below 200%, a series of actions by the Company
would  begin.   At  December 31, 1996 and 1995, CICA,  ALLIC  and
CILIC were well above required minimum levels.

On  September  22, 1997, Citizens was notified that class  action
certification was granted September 15, 1997 to plaintiffs  in  a
lawsuit  (Dwain Kirkham et al. v. American Liberty Life Insurance
Company  et  al.,  No.  25,954, 2nd  Judicial  District,  Jackson
Parish,  Louisiana) filed against American Liberty Life Insurance
Company  ("ALLIC") on August 19, 1996 and against Citizens,  Inc.
on  December 20, 1996 (collectively "Defendants").  In  the  same
ruling, Defendants' motion for summary judgment and exception  of
prescription  (statute  of limitations) were  denied.  Defendants
believe   that   these  rulings  are  significantly   in   error.
Defendants  will  appeal these rulings, during  which  time,  the
trial  court  proceedings will be stayed.  Defendants  intend  to
vigorously defend against these claims.

The  lawsuit  was  filed by four individuals who  purchased  from
ALLIC, prior to August 1, 1986, life insurance policies on  their
children and grandchildren.  In the complaint, plaintiffs  allege
that  the insurance policies were fraudulently misrepresented  to
be  "retirement" and "insured savings" plans in which, after  six
or  seven  years,  additional premiums would be  unnecessary  and
monthly  retirement  income  would be generated  for  plaintiffs.
Plaintiffs also allege other causes of action including breach of
contract   and  are  seeking  rescission,  unspecified   damages,
interest  and  attorneys' fees.  Prior to the class certification
ruling,  rescission of the insurance policies  purchased  by  the
four plaintiffs would have resulted in a total payment of $31,000
(including  33%  for contingent attorneys fees).  The  activities
described  in  plaintiffs' complaint allegedly occurred  over  10
years  ago  with  respect to certain types of insurance  policies
sold  by an independent general agent. Prior to its recent merger
into  Citizens' principal subsidiary, CICA, ALLIC was a  separate
subsidiary of Citizens since its acquisition in September 1995.

As  part of the acquisition, not all historical records of  ALLIC
were  loaded on the computer system currently used.  Further,  no
officers  or managers of ALLIC are currently employed by Citizens
or any of its affiliates.  Management has been advised by counsel
that  the  class  action  certification  is  in  error  and  will
vigorously  appeal  the  decision.  Because  of  the  significant
errors on the part of the court, Management does not believe  the
Company  to  have significant loss exposure as a  result  of  the
litigation.   Management is performing an ongoing  evaluation  of
the matter.

There  has  been  much  recent publicity regarding  the  cost  of
converting  data processing systems to deal with the  year  2000.
Citizens   has  performed  an  evaluation  of  its  systems   and
determined  that the significant majority are already  year  2000
compliant.  The small percentage that are not currently compliant
should  be  ready  well  before the  turn  of  the  century.   In
addition,  management has been making inquiries  of  consultants,
etc.  to  insure  that their systems will be compliant  as  well.
Because  of  the method of coding in the Company's core  systems,
there is virtually no cost with the year 2000 compliance.

Financial Accounting Standards

In  May  1993,  the  FASB  issued Statement  114  "Accounting  by
Creditors for Impairment of a Loan" ("Statement 114").  Statement
114  requires impaired loans to be measured based on the  present
value  of  expected future cash flows discounted  at  the  loan's
effective interest rate or at the loan's observable market  price
or  the  fair  value of the collateral if the loan is  collateral
dependent.  Statement 114 is effective for years beginning  after
December 15, 1994.  Implementation did not have a material impact
on the Company's financial statements.

In March 1995, the FASB issued Statement 121, "Accounting for the
Impairment of Long-Lived Assets and for Long-Lived Assets  to  Be
Disposed of."  Statement 121 established accounting standards for
the  recognition  and  measurement of  impairment  on  long-lived
assets, certain identifiable intangibles, and goodwill related to
those  assets to be held and used and for long-lived  assets  and
certain  intangibles to be disposed of.  This statement does  not
apply  to  long-lived assets such as deferred policy  acquisition
costs  and  deferred tax assets.  Statement 121 is effective  for
fiscal  years  beginning after December 15, 1995.  The  Statement
did  not  have  a  material  impact on  the  Company's  financial
statements.

Also  in  1993,  the  FASB issued Statement 115  "Accounting  for
Certain  Investments  in Debt and Equity Securities"  ("Statement
115").   Statement 115 requires the classification  of  debt  and
equity  securities as held to maturity, trading or available  for
sale  based  on  established criteria.   Trading  securities  are
bought and held principally for the purpose of resale in the near
term.   The  Company had no investment securities  classified  as
trading  at  January 1, 1994, December 31, 1996 or  December  31,
1995.  Held-to-maturity securities are those in which the Company
has  the  ability and intent to hold the security until maturity.
All  other securities not included in trading or held-to-maturity
are classified as available-for-sale.

Trading  and available-for-sale securities are recorded  at  fair
value.   Held-to-maturity securities are  recorded  at  amortized
cost,  adjusted for the amortization or accretion of premiums  or
discounts.   Unrealized  holding  gains  and  losses  on  trading
securities  are included in earnings.  Unrealized  holding  gains
and  losses, net of the related tax effect, on available-for-sale
securities  are  excluded from earnings and  are  reported  as  a
separate   component  of  stockholders'  equity  until  realized.
Transfers of securities between categories are recorded  at  fair
value  at  the  date of transfer.  Unrealized holding  gains  and
losses  are  recognized  in earnings for transfers  into  trading
securities.   Unrealized holding gains or losses associated  with
transfers  of  securities from held-to-maturity to available-for-
sale  are  recorded  as  a  separate component  of  stockholders'
equity.  The unrealized holding gains or losses included  in  the
separate  component  of  equity for securities  transferred  from
available-for-sale   to  held-to-maturity  are   maintained   and
amortized  into earnings over the remaining life of the  security
as  an  adjustment  to  yield  in a manner  consistent  with  the
amortization  or  accretion  of  premium  or  discount   on   the
associated security.

A  decline in the market value of any available-for-sale or held-
to-maturity  security  below  cost  that  is  deemed  other  than
temporary  is  charged to earnings resulting in the establishment
of a new cost basis for the security.

Premiums and discounts are amortized or accreted over the life of
the  related  security  as  an  adjustment  to  yield  using  the
effective  interest  method.  Dividend and  interest  income  are
recognized when earned.  Realized gains and losses for securities
classified   as   available-for-sale  and  held-to-maturity   are
included   in  earnings  and  are  derived  using  the   specific
identification  method  for determining the  cost  of  securities
sold.  The Company adopted Statement 115 at January 1, 1994.


                   PART II.  OTHER INFORMATION


Item 1.   Legal Proceedings

       See  Management's  Discussion and  Analysis  of  Financial
       Condition and Results of Operations.

Item 2 Changes in Securities

       None,  other than disclosed in the Notes to the  Financial
       Statements  or  Management's Discussion  and  Analysis  of
       Financial Condition and Results of Operations.
       
Item 3.   Defaults upon Senior Securities

       None.

Item 4.   Submission of Matters to a Vote of Security Holders

       None.

Item 5.   Other Information

       
       
Item 6.   Exhibits and Reports on Form 8-K

          Current  Report dated September 2, 1997 regarding  sales
          of Common Stock via Reg. S.
          Current  Report  dated September 22, 1997  regarding  a
          Class Action lawsuit.

                           SIGNATURES


Pursuant  to the requirements of the Securities Exchange  Act  of
1934, the Registrant has duly caused this report to be signed  on
its behalf by the undersigned thereunto duly authorized.

                                CITIZENS, INC.



                                By:/s/ Mark A. Oliver_____
                                   Mark A. Oliver, FLMI
                                   President

Date:  November 14, 1997



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