CITIZENS INC
10-Q, 1998-11-16
LIFE INSURANCE
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                          UNITED STATES
                                
               SECURITIES AND EXCHANGE COMMISSION
                     WASHINGTON, D.C. 20549
                                
                            FORM 10-Q

[X]Quarterly  Report  Pursuant to Section  13  or  15(d)  of  the
   Securities Exchange Act of 1934

For the period ended   September 30, 1998

                               or
[  ]Transition  Report Pursuant to Section 13  or  15(d)  of  the
   Securities Exchange Act of 1934

For the transition period from           to

Commission File Number:   1-13004


                         CITIZENS, INC.
     (Exact name of registrant as specified in its charter)

            Colorado                           84-0755371
(State or other jurisdiction of             (I.R.S. Employer
 incorporation or organization)           Identification No.)

400 East Anderson Lane, Austin, Texas            78752
(Address of principal executive offices)       (Zip Code)

                         (512) 837-7100
      (Registrant's telephone number, including area code)

         7801 North Interstate 35, Austin, Texas  78753
(Former name, former address and former fiscal year, if changed
since last report.)

Indicate  by check mark whether the registrant (1) has filed  all
reports  required  to be filed by Section  13  or  15(d)  of  the
Securities  Exchange Act of 1934 during the preceding  12  months
(or  for such shorter period that the registrant was required  to
file  such  reports),  and (2) has been subject  to  such  filing
requirements for the past 90 days.
                       [X] Yes   [   ] No
As  of  September 30, 1998, Registrant had 20,765,088  shares  of
Class  A  common  stock,  No Par Value, outstanding  and  621,049
shares of Class B common stock, No Par Value, outstanding.
                                
                 CITIZENS, INC. AND SUBSIDIARIES
                              INDEX

                                                       Page
                                                      Number
Part I. Financial Information
       
        Item 1. Financial Statements
       
                Balance  sheets,  September  30,  1998 
                 (Unaudited) and December 31, 1997    3
               
                Statements of Operations, Three-Months 
                 Ended  September 30, 1998  and  1997 
                 (Unaudited)                          5
               
                Statements of Operations, Nine-Months  
                 Ended  September 30, 1998  and  1997 
                 (Unaudited)                          6
               
                Statements of Cash Flows, Nine-Months  
                 Ended  September 30, 1998  and  1997 
                 (Unaudited)                          7
               
                Notes to Financial Statements          9
               
        Item 2. Management's Discussion and Analysis   
                 of Financial Conditions and Results  
                 of Operations                        11
               
Part    Other Information                              2017
II.

          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS
            September 30, 1998 and December 31, 1997
                                
                                       (Unaudited)         
                                        September      December
                                           30,            31,
                                          1998           1997
Assets                                                  

Investments:                                            

Fixed maturities held for investment,     $5,609,564      $5,617,131
at amortized cost (market $6,315,500
in 1998 and $5,704,000 in 1997)
Fixed maturities available for sale,                      
at fair value (cost $138,104,181 in                    
1998 and $130,621,420 in 1997)                         
                                      145,443,176     133,021,681
Equity securities, at fair value (cost                    
$ 799,175 in 1998 and $983,513 in                      
1997)                                  869,335         978,391
Mortgage loans on real estate (net of                     
reserve of $50,000 in 1998 and 1997)                   
                                      1,697,154       1,287,295
Policy loans                              20,660,327      20,466,184
Guaranteed student loans (net of                          
reserve of 0 in 1998 and $10,000 in                    
1997)                                  6,115           81,681
Other long-term investments               588,574         899,329
Short-term investments                    4,225,000       
                                                     300,000
Total investments                       179,099,245     162,651,692
                                                          
Cash                                      5,191,275       6,454,956
Prepaid reinsurance                       474,955         -
Reinsurance recoverable                   2,401,671       2,069,423
Other receivables                         460,608         1,007,878
Accrued investment income                 1,285,578       2,010,512
Deferred policy acquisition costs         37,209,396      37,107,070
Cost of insurance acquired                8,570,206       10,639,667
Other intangible assets                   2,366,525       2,596,925
Excess of cost over net assets            7,905,273       
acquired                                              17,466,123
Federal income tax recoverable            205,000         -
Deferred Federal income tax               -               572,430
Property, plant and equipment             5,296,948       5,795,573
Other assets                              1,029,046       
                                                      1,147,186
Total assets                            251,495,726     249,519,435


                                                      (Continued)
          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS
            September 30, 1998 and December 31, 1997
                                
                                       (Unaudited)         
                                        September      December
                                           30,            31,
                                          1998           1997
Liabilities and Stockholders' Equity                       

Liabilities:                                               
Future policy benefit reserves            157,899,002     152,119,042
Dividend accumulations                    4,757,142       4,789,194
Premium deposits                          1,963,194       2,010,102
Policy claims payable                     5,584,241       3,488,484
Other policyholders' funds                2,096,099       1,873,588
Total policy liabilities                172,299,678     164,280,410
       
Other liabilities                         1,927,698       2,703,346
Commissions payable                       850,235         880,811
Notes payable                             333,333         937,430
Federal income tax payable                -               762,992
Deferred Federal income tax               1,239,280       -
Amounts held on deposit                     262,665         372,748
Total liabilities                       176,912,889       169,937,7
                                                      37
Stockholders' Equity:                                   
Common stock:                                             
Class A, no par value, 50,000,000                       
shares authorized, 22,708,910 shares                   
issued in 1998 and 1997, including                     
shares in treasury of 1,943,822 in                     
1998 and 1997                                          
                                                      
                                      52,790,643      52,790,643
Class B, no par value, 1,000,000                          
shares authorized, 621,049 shares                      
issued and                                             
       outstanding in 1998 and 1997    283,262         283,262
Accumulated other comprehensive income                    
                                      4,908,999       1,580,790
Retained earnings                         18,529,087      26,856,157
                                          76,511,991      81,510,852
Treasury stock, at cost                   (1,929,154)     (1,929,154)
Total stockholders' equity              74,582,837      79,581,698
Commitments and contingencies                             
Total liabilities and stockholders'                       
equity                                 251,495,726     249,519,435
          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF OPERATIONS
         Three-Months Ended September 30, 1998 and 1997
                           (Unaudited)
                                
                                            Three-months ended
                                             September 30,
                                                           
                                          1998           1997
Revenues:                                               
Premiums                                15,411,935       15,423,872
Annuity    and    Universal     life    62,035          90,425
considerations
Net investment income                   2,949,012        2,672,981
Other income                            118,303         296,584
Realized    gains    (losses)     on    513,594         (292,029)
investments
Interest expense                          (5,683)        (19,162)
                                        19,049,196      18,172,671
Benefits and expenses:                                  
Insurance benefits paid or provided:                    
Increase in future policy benefit       1,944,907       2,865,160
reserves
Policyholders' dividends                780,337         1,203,584
Claims and surrenders                   9,401,832       6,978,631
Annuity expenses                          204,017         104,400
                                        12,331,093      11,151,775
                                                        
Commissions                             3,204,024       3,317,928
Underwriting, acquisition and             2,470,486       2,265,672
insurance expenses
Capitalization of deferred policy         (2,227,671)     (2,709,440)
acquisition costs
Amortization of deferred policy           1,588,026       1,756,304
acquisition costs
Amortization of cost of insurance                         
acquired and excess of cost over net   10,121,878        485,453
assets acquired
                                        27,487,836      16,267,692
                                                     
Income  (loss) before federal income    (8,438,640)     1,904,979
tax
  
Federal income tax:                                     
Federal income tax expense                200,870         543,363
Net Income (Loss)                       (8,639,510)     $1,361,616
                                                           
Per Share Amounts:
Basic and diluted earnings (loss) per                        
share of common stock                    $(0.40)         $0.07
Weighted average shares outstanding    21,386,137     21,212,623
                                
                                
                                
                                
          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF OPERATIONS
          Nine-Months Ended September 30, 1998 and 1997
                           (Unaudited)
                                
                                            Nine-months ended
                                             September 30,
                                                           
                                          1998           1997
Revenues:                                               
Premiums                                $43,382,121     $40,013,752
Annuity    and    Universal     life    192,737         289,187
considerations
Net investment income                    8,652,445       7,567,693
Other income                            308,931         490,396
Realized    gains    (losses)     on    1,168,330       (96,224)
investments
Interest expense                         (32,706)        (33,442)
                                        53,671,858      48,231,362
Benefits and expenses:                                  
Insurance benefits paid or provided:                    
Increase in future policy benefit       5,779,960       6,531,145
reserves
Policyholders' dividends                2,221,872       2,261,711
Claims and surrenders                   24,364,150      20,772,899
Annuity expenses                          394,304         323,239
                                        32,760,286      29,888,994
                                                        
Commissions                             9,161,577       8,767,090
Underwriting, acquisition and             8,351,083       6,283,652
insurance expenses
Capitalization of deferred policy         (5,641,993)     (7,467,372)
acquisition costs
Amortization of deferred policy           5,539,667       6,848,395
acquisition costs
Amortization of cost of insurance                         
acquired and excess of cost over net                   
assets acquired                        11,518,000       1,367,358
                                        61,688,620      45,688,117
                                                     
Income  (loss) before federal income    (8,016,762)     2,543,245
tax
Federal income tax:                                     
Federal income tax expense                310,308         782,254
Net Income (Loss)                       (8,327,070)     1,760,991
                                                           
Per Share Amounts:
Basic  and  diluted earnings  (loss)                       
per share of common stock                $(0.39)         $0.09
Weighted average shares outstanding    21,386,137     20,983,373

                                
                 CITIZENS, INC. AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS
          Nine-Months Ended September 30, 1998 and 1997
                           (Unaudited)
                                
                                            Nine-months ended
                                             September 30,
                                                          
                                           1998         1997
Cash flows from operating                                 
activities:
Net income (loss)                        (8,327,070)    $1,760,991
Adjustments to reconcile net gain to                    
net cash provided by operating         
activities:
Accrued investment income                724,934        434,410
Deferred policy acquisition costs        (102,326)      (953,136)
Amortization of cost of insurance                       
acquired, excess cost over net                       
assets acquired, and other                           
intangibles                                          
                                      11,860,711    741,880
Prepaid reinsurance                      (474,955)      (572,412)
Reinsurance recoverable                  (332,248)      (159,416)
Other receivables                        547,270        342,379
Property, plant and equipment            498,625        186,693
Future policy benefit reserves           5,779,960      1,019,402
Other policy liabilities                 2,239,308      448,174
Commissions payable and other            (806,224)      452,049
liabilities
Amounts received (paid out) as trustee   (110,083)      50,135
Federal income tax recoverable           (205,000)      -
Federal income tax payable               (762,992)      -
Deferred Federal income tax                515,308      754,673
Other, net                                (485,967)      1,072,717
Net cash provided by operating                          
activities                             10,599,251    5,578,539
                                                       
Cash flows from investing                           
activities:
Maturity of fixed maturities              8,473,257      225,000
Sale of fixed maturities available for    9,148,665      2,300,076
sale
Purchase of fixed maturities available    (24,902,624)   (14,024,225)
for sale
Sale of equity securities                 154,548        -
Net change in mortgage loans              (409,859)      148,415
Net change in guaranteed student loans    85,566         11,232
Change in other long-term investments     310,755        5,205
Increase in policy loans (net)               (194,1        396,384
                                      43)
                                                        
          Net cash (used) by                         
            investing activities                     
                                      (7,333,835)   (10,937,913)

                                                      (Continued)
          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS
          Nine-Months Ended September 30, 1998 and 1997
                           (Unaudited)
                                
                                            Nine-months ended
                                             September 30,
                                                           
                                          1998           1997
Cash     flows    from     financing                    
activities:
Repayment of note payable                 (604,097)       (13,431)
                                      
Net cash (used) by financing                              
activities                             (604,097)       (13,431)
                                      
Net increase (decrease) in cash and                       
short-                                 2,661,319       (5,372,805)
    term investments
Cash and short term investments at                        
beginning                              6,754,956       11,332,896
    of period                          
Cash and short term investments at end                    
of period                              $9,416,275      $5,960,091
                                
          CITIZENS, INC. AND CONSOLIDATED SUBSIDIARIES
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                       September 30, 1998
                           (Unaudited)
                                
(1)  Financial Statements
      
  The  balance sheet as of September 30, 1998, the statements  of
  operations   for  the  three  and  nine-month   periods   ended
  September  30, 1998 and 1997, and the statements of cash  flows
  for  the  nine-month periods then ended have been  prepared  by
  the  Company  and are audited.  In the opinion  of  management,
  all   adjustments   (which  include   only   normal   recurring
  adjustments)   necessary  to  present  fairly   the   financial
  position,  results of operations and changes in cash  flows  at
  September  30, 1998 and for comparative periods presented  have
  been made.
  Certain  information and footnote disclosures normally included
  in  financial statements prepared in accordance with  generally
  accepted  accounting  principles  have  been  omitted.   It  is
  suggested   that  these  financial  statements   be   read   in
  conjunction  with  the financial statements and  notes  thereto
  included in the Company's December 31, 1997 annual 10-K  report
  filed  with  the  Securities  and  Exchange  Commission.    The
  results  of operations for the period ended September 30,  1998
  are  not  necessarily indicative of the operating  results  for
  the full year.
(2)  Comprehensive Income

  In  June 1997, the Financial Accounting Standards Board  issued
  Statement  of  Financial Accounting Standards  (FAS)  No.  130,
  "Reporting  Comprehensive Income."  FAS 130  requires  that  an
  entity  include  in total comprehensive income certain  amounts
  which   were  previously  recorded  directly  to  stockholders'
  equity.   For  the  three and nine-months ended  September  30,
  1998  the other comprehensive income amounts included in  total
  comprehensive   income  consisted  of   unrealized   gains   on
  investments  in  debt and equity securities of  $3,926,081  and
  $3,328,209,  and for the same periods in 1997,  $1,906,577  and
  $1,784,078  respectively.   Total comprehensive  income  (loss)
  for  the  three and nine-months ended September  30,  1998  was
  $(4,713,429)  and  $(4,998,861) and for  1997,  $3,667,568  and
  $3,154,694, respectively.
(3)  Pending Acquisition

  On  September  15,  1998 Citizens, Inc. ("Citizens")  announced
  that  a  definitive agreement had been reached between Citizens
  and  First  Investors Group, Inc. ("Investors") of Springfield,
  Illinois  wherein Citizens will acquire 100% of the outstanding
  shares  of  Investors  for shares of Citizens  Class  A  Common
  stock.   The  Citizens  Class A Common stock  will  be  offered
  through  a  prospectus.  Investors is the parent  of  Excalibur
  Insurance   Corporation,   also   of   Springfield,    Illinois
  ("Excalibur"),  and  has consolidated assets  of  approximately
  $3.2  million, annual revenues of $201,000 and capital of  $3.1
  million as of June 1998.  These balances are unaudited.
  Pursuant  to  the terms of the Agreement, which is  subject  to
  approval  by Investors' shareholders, Citizens will  issue  one
  share  of Citizens Class A Common stock for each 6.6836  shares
  of   Investors   common   and  preferred   stock   issued   and
  outstanding.   Citizens expects to issue approximately  610,000
  shares   of  its  Class  A  Common  stock  to  consummate   the
  transaction.   The  Illinois Department of  Insurance  approved
  the  transaction on October 13, 1998.  Shareholder approval  is
  expected during the fourth quarter of 1998.
                             ITEM 2
                                
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITIONS AND
                      RESULTS OF OPERATIONS

Certain  statements contained in this Form 10Q are not statements
of  historical  fact  and  constitute forward-looking  statements
within  the  meaning of the Private Securities Litigation  Reform
Act  (the  "Act"), including, without limitation, the  italicized
statements and the statements specifically identified as forward-
looking  statements within this document.  In  addition,  certain
statements  in future filings by the Company with the  Securities
and  Exchange  Commission, in press releases,  and  in  oral  and
written  statements made by or with the approval of  the  Company
which  are not statements of historical fact constitute  forward-
looking  statements within the meaning of the Act.   Examples  of
forward-looking statements, include, but are not limited to:  (i)
projections  of revenues, income or loss, earnings  or  loss  per
share,   the   payment  or  non-payment  of  dividends,   capital
structure, and other financial items, (ii)  statements  of  plans
and  objectives  of  the Company or its management  or  Board  of
Directors including those relating to products or services, (iii)
statements of future economic performance and (iv)  statements of
assumptions   underlying   such  statements.    Words   such   as
"believes",   "anticipates",  "expects",  "intends",  "targeted",
"may",  "will" and similar expressions are intended  to  identify
forward-looking  statements but are not the  exclusive  means  of
identifying such statements.
Forward-looking statements involve risks and uncertainties  which
may  cause actual results to differ materially from those in such
statements.   Factors that could cause actual results  to  differ
from  those discussed in the forward-looking statements  include,
but  are  not limited to: (i)  the strength of foreign  and  U.S.
economies  in general and the strength of the local economies  in
which  operations are conducted; (ii)  the effects of and changes
in   trade,   monetary  and  fiscal  policies  and  laws;   (iii)
inflation,  interest rates, market and monetary fluctuations  and
volatility;  (iv)  the timely development and acceptance  of  new
products  and  services  and perceived  overall  value  of  these
products  and  services by existing and potential customers;  (v)
changes  in consumer spending, borrowing and saving habits;  (vi)
concentrations of business from persons residing in  third  world
countries;  (vii)   acquisitions;  (viii)   the  persistency   of
existing  and future insurance policies sold by the  Company  and
its  subsidiaries;  (ix)  the dependence of the  Company  on  its
Chairman of the Board; (x)  the ability to control expenses; (xi)
the effect of changes in laws and regulations (including laws and
regulations concerning insurance) with which the Company and  its
subsidiaries  must  comply,  (xii)   the  effect  of  changes  in
accounting  policies  and practices, as may  be  adopted  by  the
regulatory agencies as well as the Financial Accounting Standards
Board,   (xiii)   changes  in  the  Company's  organization   and
compensation  plans; (xiv)  the costs and effects  of  litigation
and  of  unexpected or adverse outcomes in such  litigation;  and
(xv)   the  success of the Company at managing the risks involved
in the foregoing.
Such  forward-looking statements speak only as  of  the  date  on
which  such  statements are made, and the Company  undertakes  no
obligation  to  update any forward-looking statement  to  reflect
events or circumstances after the date on which such statement is
made to reflect the occurrence of unanticipated events.
On  October  28,  1996, Citizens announced  that  it  had  signed
definitive  written  agreements for the acquisition  of  American
Investment  Network,  Inc.  ("American Investment"),  a  Jackson,
Mississippi, based life insurance holding company and  parent  of
United  Security  Life  Insurance Company  ("United")  with  $7.5
million in assets, $3.4 million of stockholders' equity, revenues
of  $3.2  million  and  $67 million of life insurance  in  force.
Approximately  700,000 Class A shares were issued  in  connection
with the transaction, which was accounted for as a purchase.  The
transaction closed on June 19, 1997.
On  August  13, 1997, Citizens signed a definitive  agreement  to
acquire 100% of the outstanding shares of National Security  Life
and  Accident Insurance Company ("NSL") of Arlington,  Texas  for
$1.7 million in cash and restricted stock. The transaction closed
in November, 1997.
On  September 15, 1998 Citizens and First Investors  Group,  Inc.
("Investors")  of  Springfield,  Illinois  reached  an  agreement
wherein  Citizens will acquire 100% of the outstanding shares  of
Investors for shares of Citizens Class A Common stock.  Investors
is  the  parent  of  Excalibur  Insurance  Corporation,  also  of
Springfield, Illinois ("Excalibur"), and has consolidated  assets
of  approximately $3.2 million, annual revenues of  $201,000  and
capital  of  $3.1  million as of June 1998.  These  balances  are
unaudited.
Pursuant  to  the  terms of the Agreement, which  is  subject  to
approval  by  Investors' shareholders, Citizens  will  issue  one
share of Citizens Class A Common stock for each 6.6836 shares  of
Investors  common  and  preferred stock issued  and  outstanding.
Citizens  expects to issue approximately 610,000  shares  of  its
Class A Common stock to consummate the transaction.  The Illinois
Department  of Insurance approved the transaction on October  13,
1998.  Shareholder approval is expected during the fourth quarter
of 1998.

Nine-months ended September 30, 1998 and 1997

A net loss of $8,327,070, or $0.39 per share was incurred for the
nine-months  ended  September 30, 1998 compared  to  earnings  of
$1,760,991, or $.09 per share for the same period in  1997.   The
significant decline in earnings related to the write-off of  $9.5
million  of  excess of cost over net assets acquired ("goodwill")
during  the third quarter of 1998.  The write-off was related  to
the goodwill recorded in the 1995 acquisition of American Liberty
Financial  Corporation and was caused by a decline in  production
from   agents   formerly   associated  with   American   Liberty.
Subsequent to the acquisition, management was forced to implement
a 50% reduction in the amount of commission paid to these agents.
The   commission  reductions  were  necessary  to  preserve   the
profitability  of  the accident and health  business  written  by
these  agents which was negatively impacted by changes  in  state
laws that established minimum claims ratios that severely limited
profit  margins, as well as a mandated change in  interest  rates
used  to  compute reserves on this business.  In addition,  as  a
result  of the merger of American Liberty into CICA during  1997,
it  was  necessary to receive policy approval by CICA in each  of
the  states in which the policies were sold resulting in  limited
production during the primary marketing period.  During 1997, the
Company  experienced what was believed to be a temporary  decline
in production as a result of the reduced commission structure and
the pending policy approvals.

Management  has  continued to monitor production associated  with
these  products,  for which the primary marketing  efforts  occur
during the months of June through September, due to the nature of
the policies sold.  As a result of obtaining the necessary policy
approvals and increased sales efforts during 1998, management was
successful  in  reviving  production from  some  of  the  largest
producers of American Liberty.  However, management's estimate of
future  production  has been reevaluated  based  upon  the  sales
activity of the products sold during the three month period ended
September,  1998, the size of the active agency  force,  and  the
anticipated  future  production to  the  achieved  in  subsequent
years.

In  order to ascertain the recoverability of the goodwill balance
the  Company  has continued to perform an analysis of  the  gross
cash  flows  based  upon  estimated  production,  net  of  policy
acquisition  costs,  policyholder  benefits  and  other   general
expenses.   As a result of this analysis, it was determined  that
the  production  of future business did not support  goodwill  of
approximately $9.5 million which was charged to earnings for  the
period ended September 30, 1998.
Revenues  increased to $53,671,858 compared to  the  first  nine-
months  of 1997 when revenues were $48,231,362.  The increase  in
revenues was driven by an 8.2% increase in premiums and  a  14.3%
increase in investment income.
Premium  income for the first nine-months of 1998 was $43,382,121
compared  to $40,013,752 for the same period in 1997.  Production
of new premiums by Citizens Insurance Company of America ("CICA")
during  the  first  nine  months of  1998  slightly  trailed  the
previous year.  During the past several years, management had not
promoted  new sales and recruiting so as to emphasize the  growth
of  capital  through  the profitability of CICA  on  a  statutory
accounting  basis.  Additionally, in January, 1998 an entire  new
line  of  products  was  introduced to  the  Company's  marketing
consultants.   These products, called the Millennia 2000  series,
include  a  portfolio of ten new products to  replace  the  Ultra
Expansion  series  that has been sold since mid  1987.   The  new
products  continue  to offer participating  ordinary  whole  life
insurance  with  new features such as terminal illness  benefits,
and  an  increased  focus  on providing retirement  income.   The
Millennia   products  also  retain  the  assignment  of   benefit
provisions  that  have proven popular with the Company's  clients
over  the  past several years.  These new programs will,  in  the
opinion of management, have considerable impact on new production
once they are assimilated by the marketing force.  Premium income
was negatively impacted during 1997 due to the merger of American
Liberty  Life Insurance Company, acquired in 1995, into CICA  and
the   conversion  of  the  administrative  functions   previously
performed  by  American Liberty in Baton Rouge,  Louisiana  which
were transferred to Austin, Texas in late 1996.  American Liberty
was  merged into CICA in June, 1997.  The field force of  United,
acquired  in  mid-1997, was expected to produce approximately  $2
million  of  new premium for the entire year 1998.   Due  to  the
acquisition date, only three months of premiums were included  in
1997's  activity.  The majority of premium written through United
is   individual   "specialty"  accident  and   health   business.
Additionally,  no revenues of NSL are included in 1997's  results
due  to  the  date  of  acquisition.  NSL is currently  producing
credit life and credit accident and health insurance, as well  as
administering a block of major medical and specialty accident and
health policies.
Net investment income increased 14.3% in the first nine-months of
1998  compared  to  14.9% during the same period  in  1997.   Net
investment  income for the nine-months ended September  30,  1998
was  $8,652,445  compared to $7,567,693 in 1997.   This  increase
reflects  the earnings on the growth in the Company's asset  base
that is occurring.
Claims  and  surrenders expense was $24,364,150 at September  30,
1998  to  $20,772,899 for the same period in 1997.  Death  claims
were $3,905,119 in 1998 and $3,331,080 in 1997.  The increase  is
attributable  to the inclusion of NSL in 1998's  results.   Death
claims on NSL policies were $302,754 for the first nine months of
1998.  Surrender expense decreased to $10,748,161 at September 30
1998  from  $10,784,581 for the same period in 1997.   Management
constantly  monitors this activity to insure that  the  Company's
persistency  is holding at levels equal to or above  assumptions.
Coupons  and endowments decreased slightly to $3,719,023 in  1998
from  $3,870,832  in 1997.  The endowment benefits  are  factored
into  the premium much like dividends and therefore, the increase
does  not  pose a threat to future profitability.   Accident  and
Health  benefits were $5,252,303 in 1998, compared to  $1,936,896
in 1997.  This increase is directly related to the NSL and United
blocks  of  business which consist of a large block of  scheduled
benefit  daily indemnity policies.  Management is monitoring  the
claims activity on these respective blocks of business and  plans
to  implement  rate increases where such increases are  justified
and  permitted to offset this increase in claims.  The  remaining
components  of  claims and expenses, consisting  of  supplemental
contracts  and  payments of dividends and  endowments  previously
earned  and  held  at  interest, amounted to  $739,544  in  1998,
compared to $849,510 in 1997.
Commission   expense   increased  to   $9,161,577   compared   to
$8,767,090.    The  level  reflects  the  additional  commissions
associated with NSL and United.  Additionally, the agreement with
Worldwide  Professional Associates, Inc. ("WPA") described  below
contributed  to the increase.  Deferred policy acquisition  costs
capitalized in 1998 were $5,641,993 compared to $7,467,372 in the
prior  year.   The decline is related to the lower level  of  new
sales  by CICA during the year and the fact that the majority  of
sales  by  United and NSL are accident and health  products  with
lower   commissions   and   thus  lower   capitalized   expenses.
Amortization  of  these costs was $5,539,667  through  the  third
quarter of 1998 compared to $6,848,395 for 1997.
Underwriting,  acquisition and insurance  expenses  increased  to
$8,351,083  from  $6,283,652  in  1997.   A  one-time  charge  of
approximately $400,000 was incurred during the first  quarter  of
1997  as  the  result of the acquisition of a 5.52%  interest  in
First  American  Investment Corporation, a 94.48%  subsidiary  of
American  Liberty.   Management believes such acquisition,  which
entailed the issuance of 133,212 shares of the Company's Class  A
shares  previously  held  in  treasury,  will  prove  to  be   of
significant benefit to the Company in the long term.  The removal
of First American allowed the merger of American Liberty and CICA
to  proceed  as  well as remedying an unhappy block  of  minority
holders  of  First American who were left without  a  market  for
their  First  American  shares as the  result  of  an  intrastate
offering that was only marginally successful.  Management expects
to   achieve  significant  reductions  in  expenses  due  to  the
execution  of  an agreement with WPA, an international  marketing
company, in mid-1997 to manage the Company's international  sales
activities in exchange for an overriding commission on new sales.
As  a  result  of  this  agreement, the  Company  will  eliminate
approximately $900,000 of fixed overhead on an annual  basis,  in
exchange  for the variable cost of the commission override.   The
increases  in  1998 are related to the operations of  United  and
NSL.   United's  operations were combined  with  CICA's  in  late
April,  1998  and  those  of  NSL in October,  1998.   Management
believes  it will be late in the fourth quarter of 1998 to  early
1999  before  expected  expense reductions  associated  with  the
combination of the administrative functions will be achieved.
Amortization of excess of cost over net assets acquired and  cost
of  insurance acquired was $11,518,000 through September 30, 1998
compared  to $1,367,358 for the same period in 1997.  The  reason
for  the  increase  has  been discussed above.   The  charge  was
incurred  in  the  third quarter of 1998 when  the  actual  sales
activity   of  the  former  American  Liberty  agents  could   be
reasonably  estimated.   Management does  not  anticipate  future
write-offs  of  such goodwill; however, recoverability  is  being
monitored on a quarterly basis.  There remains approximately $3.5
million  of goodwill relating to the American Liberty acquisition
on the Company's books.

Three-months ended September 30, 1998 and 1997

A  net loss of $8,639,510 or $0.40 per share was incurred for the
three-months  ended  September 30, 1998 compared  to  a  gain  of
$1,361,616 or $0.07 per share for the same period in 1997.  Total
revenues   for   the  quarter  were  $19,049,196,   compared   to
$18,172,671  for  the  same period in 1997.   The  write  off  of
goodwill  during  the  quarter was the  primary  reason  for  the
decline in earnings.
Premium  income  for  the  quarter was $15,411,935,  compared  to
$15,423,872  in  1997.   Production from United  and  NSL  offset
declines in the writing of new business by CICA.
Investment  income increased to $2,949,012 from $2,672,981.   The
increase relates to the growing asset base of the Company.
Policy benefits increased from $11,151,775 in 1997 to $12,331,093
in  the  current year.  Increases in accident and health benefits
were the primary reason for the increase.  The results of NSL are
included in 1998's results but are not in 1997 due to the date of
the acquisition..
Commissions decreased to $3,204,024 from $3,317,928.  The decline
in new business from CICA was the primary cause.
Expenses  increased  in  the quarter to  $2,470,486  compared  to
$2,265,672  for  the same period in 1997.  The inclusion  of  the
expenses  of NSL for the quarter was the primary reason  for  the
increase.
The   amortization  of  goodwill  and  cost  of   insurance   was
$10,121,878 in 1998 compared to $485,453 in 1997.  The reason for
the write-off is discussed in detail above.
Liquidity and Capital Resources

Stockholders'  equity declined to $74,582,837  at  September  30,
1998  from  $79,581,698  at December 31,  1997.   The  loss  from
operations  offset  by  an increase in  the  fair  value  of  the
Company's   bond  portfolio  contributed  to  the   decrease   in
stockholders' equity.

Invested assets grew to $179,099,245 in 1998 from $162,651,692 at
December  31, 1997.  At December 31, 1997, fixed maturities  have
been categorized into two classifications:  Fixed maturities held
to  maturity,  which  are  valued at amortized  cost,  and  fixed
maturities  available for sale which are valued  at  fair  value.
The Company does not have a plan to make material dispositions of
fixed  maturities  during  1998; however,  because  of  continued
uncertainty regarding long-term interest rates, management cannot
rule  out  sales during 1998.  Fixed maturities held to maturity,
amounting  to  $5,609,564, consist of U.S.  Treasury  securities.
Management  has  the  intent and believes  the  Company  has  the
ability to hold the securities to maturity.

The Company's mortgage loan portfolio, which constitutes 1.0%  of
invested  assets  at  September 30, 1998, has  historically  been
composed  of  small residential loans in Texas.  At December  31,
1997  and  September 30, 1998, one mortgage loan was  in  default
with an outstanding principal balance of $31,000.  Management has
established  a  reserve  of $50,000 at  September  30,  1998  and
December  31, 1997 (approximately 3% of the mortgage  portfolio's
balance)  to  cover potential unforeseen losses in the  Company's
mortgage portfolio.  Two mortgages totaling $665,000 were  funded
during  1998  relating  to  sales of real  estate  owned  by  the
Company.

Policy  loans comprise 11.5% of invested assets at September  30,
1998  (12.6%  at  December 31, 1997).   These  loans,  which  are
secured by the underlying policy values, have yields ranging from
5%  to  10%  and maturities that are related to the  maturity  or
termination of the applicable policies.  Management believes that
the  Company  maintains more than adequate liquidity despite  the
uncertain maturities of these loans.

Cash  balances  of  the Company in its primary depository,  Chase
Bank,  Austin,  Texas, were significantly in  excess  of  Federal
Deposit  Insurance Corporation (FDIC) coverage at  September  30,
1998 and December 31, 1997.  Management monitors the solvency  of
all  financial institutions in which it has funds to minimize the
exposure  for loss.  At September 30, 1998, management  does  not
believe the Company is at risk for such a loss.  During 1998, the
Company  has  utilized highly-rated commercial paper  as  a  cash
management  tool  to  minimize excess cash balances  and  enhance
return..

The Company's former office property, consisting of approximately
13,000  square feet in Austin, with a carrying value of  $104,000
was leased to a third party on a triple-net basis for three years
during  1995.  This property was sold in July, 1998 for $850,000,
with  the  Company recording a gain of approximately $700,000  on
the transaction in the third quarter.

CICA  owned 1,821,332 shares of Citizens Class A common stock  at
June  30,  1998  and  December  31, 1997.   Statutory  accounting
practices  prescribed  by the National Association  of  Insurance
Commissioners and the State of Colorado require that the  Company
carry  its  investment at market value reduced by the  percentage
ownership of Citizens by CICA, limited to 2% of admitted  assets.
As  of  September  30, 1998 and December 31,  1997,  the  Company
valued   the  shares  in  accordance  with  prescribed  statutory
accounting  practices.   In the Citizens' consolidated  financial
statements, this stock is shown as treasury stock.

CICA had outstanding at September 30, 1998 and December 31, 1997,
a  $333,333  ($400,000  at December 31, 1997)  surplus  debenture
payable  to  Citizens.  For statutory accounting  purposes,  this
debenture  is  a  component of surplus,  while  for  GAAP  it  is
eliminated in consolidation.  Citizens has recognized a liability
for its related obligation to a bank in a like amount.

The  NAICNational Association of Insurance Commissioners ("NAIC")
has established minimum capital requirements in the form of Risk-
Based  Capital ("RBC").  Risk-based capital factors the  type  of
business  written by a company, the quality of  its  assets,  and
various other factors into account to develop a minimum level  of
capital called "authorized control level risk-based capital"  and
compares  this  level  to  an  adjusted  statutory  capital  that
includes   capital  and  surplus  as  reported  under   Statutory
Accounting Principles, plus certain investment reserves.   Should
the  ratio  of adjusted statutory capital to control level  risk-
based capital fall below 200%, a series of actions by the Company
would  begin.  At December 31, 1997 and 1996, CICA,  United,  NSL
and CILIC were above required minimum levels.

Litigation

On  September  22, 1997, Citizens was notified that class  action
certification was granted September 15, 1997 to plaintiffs  in  a
lawsuit  (Dwain Kirkham et al. v. American Liberty Life Insurance
Company  et  al.,  No.  25,954, 2nd  Judicial  District,  Jackson
Parish,  Louisiana) filed against American Liberty Life Insurance
Company  ("ALLIC") on August 19, 1996 and against Citizens,  Inc.
on  December 20, 1996 (collectively "Defendants").  In  the  same
ruling, Defendants' motion for summary judgment and exception  of
prescription  (statute of limitations) were  denied.   Defendants
believed that these rulings are significantly in error and  filed
a  motion  for appeal.  On August 19, 1998, the Louisiana  Second
Circuit  Court  of Appeals vacated the class action certification
by  the  trial  court,  and  the case was  remanded  for  further
proceedings consistent with the decision of the Court of Appeals.
The  lawsuit  was  filed by four individuals who  purchased  from
ALLIC, prior to August 1, 1986, life insurance policies on  their
children and grandchildren.  In the complaint, plaintiffs alleged
that  the insurance policies were fraudulently misrepresented  to
be  "retirement" and "insured savings" plans in which, after  six
or  seven  years,  additional premiums would be  unnecessary  and
monthly  retirement  income  would be generated  for  plaintiffs.
Plaintiffs  also alleged other causes of action including  breach
of  contract  and  are  seeking rescission, unspecified  damages,
interest  and  attorneys' fees.  Prior to the class certification
ruling,  rescission of the insurance policies  purchased  by  the
four plaintiffs would have resulted in a total payment of $31,000
(including  33%  for contingent attorneys fees).  The  activities
described  in  plaintiffs' complaint allegedly occurred  over  10
years  ago  with  respect to certain types of insurance  policies
sold  by an independent general agent. Prior to its recent merger
into  Citizens' principal subsidiary, CICA, ALLIC was a  separate
subsidiary  of Citizens since its acquisition in September  1995.
In October, all claims were settled for $75,000.

Information Systems and the Year 2000

Company management has been actively involved in life and  health
insurance  software  development since the 1960's.   The  Company
continues  to  develop and maintain its core information  systems
with  a  professional  staff of program designers,  analysts  and
programmers   through   its  wholly-owned  subsidiary   Computing
Technology, Inc.  While its Electronic Systems Department ("ESD")
staff  has  varied in size over the past eighteen years,  it  has
always  operated with a high degree of efficiency.  Eight is  the
maximum  number employed at any one time and currently there  are
six  full-time employees working in the department with a  former
department manager working in the Company's corporate offices.

During  the  past  fifteen  years,  the  Company  has  undertaken
numerous  major systems projects, including but not  limited  to,
development   of  interactive,  simulated-real-time   transaction
collection   and   user   inquiry   programs,   conversion   from
CSC/Continuum's  Life/70  to in-house developed  core  processing
systems,  transition from a Harris minicomputer  to  a  Wang  VS,
transition from an IBM plug-compatible mainframe to a Wang VS and
conversion  of  at least seven life and health insurance  company
operations  to its systems.  During 1998, Company personnel  have
successfully  completed  conversion  of  two  insurance   company
operations,  namely  United Security Life Insurance  Company  and
National Security Life and Accident Insurance Company, from  non-
compliant  UNIX and IBM systems to systems designed and  operated
by  Citizens.   ESD  management believes year  2000  issues  will
continue to be addressed as a top priority until the Company  can
certify  its systems are Year 2000 compliant.  The effort  needed
to  complete the task can be effected with existing staff  within
the  next 180 days, thus leaving ample time to assess and resolve
any significant remaining issues.

Although  prior to this writing, the Company has not published  a
formal  plan  for addressing year 2000 issues, Company  personnel
have  been actively planning, identifying and resolving year 2000
issues  for  more than a year.  These activities are expected  to
continue  through the balance of 1998 with parallel  testing  and
final remediation actions concluding within the first 90 days  of
1999.

In  the  late  1980's, the Company began developing  software  to
routinely  audit  its  data bases and  its  source  code.   These
internal audit tools run daily and provide perpetual balancing of
the  Company's  policy  and agency master files  to  its  general
ledger.  The source code audit tool has been an instrumental  key
to  identifying system code that may need year 2000  remediation.
By  using this automated "bloodhound" combined with visual review
of  record  and  screen layouts/documentation, the Company's  ESD
staff  have identified the "worst case" scenario for a year  2000
impact.

The year 2000 issues that will impact the Company are expected to
be  minimal  due to the basic design criteria utilized throughout
the  development  of  these systems.   The  Company  has  used  a
month/year  code  historically to  store,  sort,  manipulate  and
process   dates.    For  this  reason,  the  Company's   business
continuance will be minimally impacted by its failure to complete
its  remediation  plan.   The Company  expects  that  failure  to
implement  year  2000  plans will be  disruptive  to  its  normal
operations,  but  no  more so than any other software  deficiency
that  may exist.  With the amount of remediation that has already
taken  place and the amount we anticipate will occur  within  the
next  90 days, Company management is quite confident that adverse
year 2000 issues will be non-existent.

The  overall expenditure for addressing year 2000 issues  is  not
known.   However,  the  fact that all planning,  remediation  and
testing  have  been,  and will continue  to  be,  performed  with
existing  staff during normal business hours (8:00  a.m.  -  5:00
p.m., Monday - Friday), the financial impact upon the Company  is
negligible.

The Company utilizes a Wang VS 7160 for providing core processing
and  on-line  support  in conjunction with  a  local-area-network
(LAN)  based  upon  CISCO  5500 and  2900  intelligent  switching
components.   The Company's Mitel telephone system  was  replaced
during  1998  with a Mitel 2000 Light, nodal, fiber-optic  system
which is year 2000 compliant.

Wang  has certified the 7.53.00 operating system to be year  2000
compliant and the Company successfully completed installation and
testing   of  this  system  in  July,  1998.  The  Company   uses
Microsoft's WFW 3.11 and NT Server 3.51 (SP5), for its LAN,  both
of  which  are certified by Microsoft to be year 2000  compliant.
The  Company  uses  Word  6.0,  EXCEL  5.0,  and  Notes  3.3   as
applications  on  the  LAN which are certified  to  be  compliant
except  for  the  Notes product which is not  compliant,  but  is
reported to have no loss of data or functionality.  However, only
the  Wang  system is mission-critical with the in-house developed
code  for  Host  Daily  Cycle systems  being  considered  a  part
thereof.

As  for  electronic  data exchanges, the Company  interacts  with
Chase  Bank,  Rudd and Wisdom, Dataplex, PCS Health  Systems  and
certain  reinsurance companies.  The Chase Bank  relationship  is
the  only third-party interface that could be considered mission-
critical  and it can be circumvented (in less than one  man-hour)
by  using paper drafts instead of electronic transactions  should
the  Company find such to be desirable.  Other vendor  interfaces
can be circumvented with hard-copy reporting should an electronic
interface become untenable for some reason.

Financial Accounting Standards

In  February  1997,  the  Financial  Accounting  Standards  Board
("FASB")  issued  Statement 128 "Earnings per Share"  ("Statement
128").  Statement 128 establishes the standards for computing and
presenting  earnings per share ("EPS").  This statement  replaces
the  presentation of primary EPS with a presentation of basic EPS
and   requires  dual  presentation  of  basic  and  diluted  EPS.
Statement 128 is effective for fiscal years ending after December
15,  1997.  Implementation did not have a material impact on  the
Company's earnings per share.

In   June   1997,  the  FASB  issued  Statement  130   "Reporting
Comprehensive   Income"   ("Statement   130").    Statement   130
establishes   the  standards  for  reporting   and   display   of
comprehensive income and its components in a full set of general-
purpose  financial statements.  Statement 130  is  effective  for
fiscal  periods beginning after December 15, 1997.   The  Company
does  not  believe  that this statement will have  an  impact  on
future operations or liquidity.

Also in June, 1997, Statement 131, "Disclosures about Segments of
an  Enterprise  and  Related  Information,"  was  issued  by  the
Financial  Accounting Standards Board.  This  Statement  requires
that  companies disclose segment data on the basis that  is  used
internally  by management for evaluating segment performance  and
allocating resources to segments.  This Statement requires that a
company  report  a  measure of segment profit  or  loss,  certain
specific revenue and expense items, and segment assets.  It  also
requires various reconciliation's of total segment information to
amounts  in the consolidated financial statements.  The Company's
current definition of its business segments, significant lines of
business  (life  and  health  products),  will  be  expanded   to
significant   lines  of  business  by  geographic   location   of
policyholder   (international  and   domestic).    The   footnote
disclosure requirements of SFAS No. 131 are effective for  fiscal
years beginning after December 15, 1997.
                   PART II.  OTHER INFORMATION


Item 1.   Legal Proceedings

       See  Management's  Discussion and  Analysis  of  Financial
       Condition and Results of Operations.

Item 2 Changes in Securities

       None,  other than disclosed in the Notes to the  Financial
       Statements  or  Management's Discussion  and  Analysis  of
       Financial Condition and Results of Operations.
       
Item 3.   Defaults upon Senior Securities

       None.

Item 4.   Submission of Matters to a Vote of Security Holders

       None.

Item 5.   Other Information

       None.
       
Item 6.   Exhibits and Reports on Form 8-K

       Current  Report dated August 19, 1998 regarding  successful
       appeal   of   Class   Action   Certification   of   pending
       litigation.


                           SIGNATURES

Pursuant  to the requirements of the Securities Exchange  Act  of
1934, the Registrant has duly caused this report to be signed  on
its behalf by the undersigned thereunto duly authorized.
                                   CITIZENS, INC.


                                By:/s/ Mark A. Oliver_____
                                   Mark A. Oliver, FLMI
                                   President

Date:     November 14, 1998



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